Good reads about Facebook sharing, inbox-friendly emails, productivity, finding your customers online and Facebook privacy…

Brian Solis shares some interesting findings in his 7 Scientific Ways to Promote Sharing on Facebook. He says to write like a second grader on a Saturday with action verbs and numbers, ask “why” and “how” a lot and make it positive with some learning and sex thrown in the mix. I’d read that!

We all know that email is still a useful tool so it’s critical to get your newsletter past the spam filters while heeding CAN-SPAM regulations. Rebecca Leaman from Wild Apricot provides lots of advice and resources on how to do that in Keep Your Nonprofit Safe from Spam Complaints. Her advice applies to businesses too so please give it a read.

I haven’t read Entrepreneur’s new series, 200 Ways to Be More Productive in Life … and in Business, but I really should since there never seems to be enough time in each day. Know the feeling?

Jay Baer is one of my favorite bloggers. He consistently provides really thoughtful and practical guidance on all things social media. His recent post, Four Ways to Find Out if Your Customers Are Active With Social Media, is a must-read if you are thinking about diving into social media. Do these things before creating any profiles or pages.

Facebook continues to aggravate with its continual changes to privacy settings. Once you think you have everything set the way you like, they add a new feature that’s usually in their best interest but not yours. Nicholas Carlson at the Business Insider gives us a step-by-step illustration, How To Put Facebook On A Privacy Lockdown, showing how to ensure your privacy settings are set where YOU want them to be. Some go a little over the top for me, for example, I want my friends to be able to write on my wall, but for the most part it’s good guidance.

Have a good weekend!

Bookmark and Share