Quiz time:

  1. How often do you try a new recipe? A different gas station or restaurant? An unfamiliar magazine or radio station?
  2. When’s the last time you talked with someone about an idea or project that flopped, or asked for constructive criticism?
  3. When did you last seek ideas from someone with a different perspective? Or collaborate with a colleague from another department?
  4. Who lights up your office with their energy, passion and creativity? Is it you?
  5. Whose reactions concern you the most: your boss, the CEO, leadership or the average member?

These questions are based on traits identified by Jasper Visser as signs of a good organizational attitude. Visser is a digital strategist and workshop facilitator who works primarily with museums. His recent post, The Future is About Attitude, Not Technology, got me thinking about individual and organizational attitude.

You can have the biggest technology budget on the block, but if your association’s culture and attitude is stuck in the 20th century, that slick AMS or online community is only going to take you so far.

When Visser looks at museums that have successfully adopted new media and technology, he sees five common characteristics that hint at the attitude organizations need to succeed in the 21st century.

Read about these five characteristics at the Avectra blog.

the future belongs to the few of us still willing to get our hands dirty

Photo by Stephanie Vacher (Flickr)

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