Have you ever pulled up a website on your phone and been frustrated by the tiny text and tabs? Unless I’m desperate to do something there, I usually give up. In either case, I’m frustrated by the awful user experience. Don’t they care about their customers?
When’s the last time you looked at your association website on a mobile phone? Hopefully, it was a good experience because, according to technology research firm Gartner, by 2013 more people will access websites with mobile phones than with desktop computers.
You’ll see evidence of this trend if you look at your website’s analytics and note the different browsers, operating systems, and screen resolutions used by visitors. Bear in mind, if your website isn’t mobile-friendly, the numbers may reflect the cold reality that your mobile users have tried and given up on your site.
Members increasingly want your association in their pocket. When they’re not at a desktop computer, they want to find and read what they need, look up other members’ contact info, register for events, attend webinars, and participate in online community discussions.
If your website is difficult to navigate on mobile phones, if images or pages don’t load, or if users have to scroll or zoom excessively to view content, you have a big problem. It looks like you don’t care.
Read more about responsive design websites at the Avectra blog.