Good Reads


Blogs are not dead! That was the verdict from DelCor Technology Solution’s unconference last month: Progress U. – Blogger Summit. I’m go glad I got up to Arlington VA to attend, it was a great day of conversation. DelCor’s publishing a series of follow-up posts from the Summit. The first talks about the state of blog reading and writing today and why blogs are a good idea for associations.

DelCor’s second post discusses Six Barriers to Blogging – And How to Bust Them. Don’t let limited resources, organizational culture, staff’s full plates, fear, lack of confidence orleadership’s unfamiliarity with blogs discourage you.

We’re so lucky to have access to free tools for professional development, like blogs, but there is a potential downside: cognitive overload. Back in August, Ed Rodley, an exhibits professional at the Museum of Science in Boston, wrote about Dealing with Your Cognitive Load. His post received so many replies from the museum community that he compiled their ideas into four more posts.

I must share something he said in Part 4 – it’s what drew me into the rest of these posts because it’s so spot on about personal growth:

“All of the strategies listed above have one thing in common. They don’t require anything aside from your own desire to learn. As someone who has worked in a large institution for most of my professional career, it’s easy to succumb to the mindset of waiting for permission to do anything. This is especially true of old-school “professional development.” There are forms to be completed, signatures to be garnered, and justifications to be gathered before any learning happens. But in the current climate, waiting for anything seems like a recipe for getting left behind.

Speaking of traditional nonprofit organizations, how many of them have a full-time employee dedicated to managing volunteers? Yeah, not many. In associations, volunteering is a benefit of membership, often the benefit that brings them back year after year. You’d think more resources would be directed at keeping members engaged and satisfied, but no. Susan J. Ellis at Energize, Inc. says Part-time Volunteer Management Means Equally Limited Volunteer Involvement.

In this brilliant post Jamie Notter, author with Maddie Grant of must-read book, Humanize, points out that social media is just a wave knocking down a corner of your sand castle. But be ready, he says. “The tide is coming in. Social media is giving us a bit of an advance warning that things are changing.”

While Eric Lanke was visiting one of his members, a manufacturing company, a simple sign on the wall provided a moment of clarity. He brought the mantra back to his association, it’s one that works in any organization: help the customer succeed.

I started this selection with two posts from an unconference, I’ll end with a post that Jenise Fryatt wrote about Event Camp East Coast: How an Unconference Changed My Life.

That’s it for now, happy reading!

Lady Blogger with Her Maid, after Vermeer by Mike Licht (Flickr)

I usually start off my selection of good reads with something to help you save time or be more productive, but nothing wowed me this week. So I wrote my own: Be Productive While Having a Beer (or Two).

This is such a cool idea from Mike Brown at Brainzooming: assign extreme creativity makeover roles to everyone on your project team. You be the Outrageous Ideameister and I’ll be the Minister of Scare the S#!t Out of Us Possibilities!

I never get tired of sharing this type of post because I know many people are stumped when it comes to blog content. Jackie Roy at TMG Media’s Engage blog (a must read in my book) provides 7 Ways for Your Company to Break the Ice with the Blogosphere.

If you’re going to a conference or educational session and plan to tweet, read this post first. Megan Yarbrough at M+R Research Labs shares tips for thoughtful and effective live-tweeting from an event.

Standard press releases are often misdirected, irrelevant and boring. Here are some creative alternatives to sending a press release from Claire Celsi at Ragan’s PR Daily.

Yes, yes, we’re all professionals, but sometimes you just have to giggle in the middle of the day. One of my favorite sites for that is Funny or Die. If you’re an Arrested Development fan (hey, the rumor is the show’s coming back, woo hoo!), start with this slideshow of AD screen captures.

you've got to read this

If you’re behind in your blog reading, like I am, let me help you out by suggesting a few of my recent favorites. Three of these bloggers have something in common, can you figure out what it is?

Long ago I stopped trying to keep up with Facebook changes. My work doesn’t require me to be a Facebook expert, so why not let the experts figure it out and soon enough I’ll learn from them everything I need to know. Maddie Grant at Socialfish, who’s an expert herself, raved about this post by Tonia Ries at The Realtime Report about the impact of recent Facebook changes on fan (or brand) pages. Tonia’s linked to dozens of other resources if you want even more information.

It isn’t often you come across such a helpful post as this one from Karl Sakas. He suggests eight questions to ask a SEO agency before signing a contract. SEO is critical for website traffic, but there are a lot of snake oil types out there who can talk a good talk but won’t be good for you in the long run.

Phil Buckley draws upon what he learned about motivation from Daniel Pink’s book Drive to understand the real reasons for an employee’s resignation. In his post What I Learned from a Resignation he shows how he’s drawing on that new knowledge to recruit employees.

I love the advice that Tim Giuliani shares with us from Guy Kawasaki: Don’t Write a Mission Statement, Write a Mantra. Guy says don’t hire an expensive consultant to write a useless complicated mission statement; instead write it yourself, a simple mantra that makes sense to everyone. I once heard someone say, if your mission statement can’t fit on a t-shirt, it’s too long.

Laurie Ruettimann has been on a TRUTH roll lately with one brilliant post after another. She mixes them up with HR humor and her usual brand of irreverent snarky wit. Here’s one of her brilliant ones: The Only Competitor You Have Is In Your Head. And another, You Can Be Average.

Do you know what three of these bloggers have in common? They’re from Raleigh! I didn’t plan that, it just can’t be helped; we have a big bunch of smarties here in the Triangle.

good reading selected by Deirdre Reid Raleigh freelance writer

Our fair city -- photo by twbuckner/Flickr

This is a big week in the association management industry — the week of Innovation Talks, aka #asaeinnov. I wrote about innovation in associations last week for the Avectra blog and will have another post on Wednesday about how Disney encourages an innovative culture.

Innovation is right up there as one of the most over-used words this past year, but maybe that’s because we finally realize that if we don’t innovate, we might become irrelevant. Apple’s been doing it right for a long time so Alan Webber at The Christian Science Monitor looks at what Apple can teach the rest of us.

You want to start a blog, you really do, but there are many factors to consider, or so you say. Laura Click examines The Top 10 Excuses That Keep You From Starting a Blog and tells you how to overcome each one.

Now you have a blog, but you still have trouble finding time to blog regularly, despite Laura’s good advice. Stephanie Cuevas to the rescue with her tips for Time Management for Ridiculously Busy Bloggers.

When’s the last time you took a hard look at the About Us page on your website? Is it the same old lame copy your organization has been using forever? Oh dear. Have no fear, Brian Eisenberg at ClickZ shares the Five Traits of an Effective ‘About Us’ Page

Sheila Scarborough provides some of the best advice I’ve read about conference tweeting plus Tips for Following Conference Twitter Hashtags. Bookmark this one so you’re ready for your next real or virtual conference experience.

Finally, and in keeping with the spirit of risk-taking and innovation, here’s a list by Michele Martin of Seven Dangerous Things Every Adult Should Do. I think I’ve done at least six of them. I’m honestly not sure about #4. Surely I’ve done that in a committee meeting in front of members, but I can’t say for sure. What about you?

blogging website copywriting innovation association freelance writer

Photo by Flattop341 (Flickr)

Yes, you’ve got to read these posts…

Do you make time for Twitter every day? I schedule two 30-minute sessions for weekdays, one in the morning and one at the end of the day. I make Twitter part of my daily schedule so I can get my random tweets of knowledge and deepen and extend my network. What if you have only 20 minutes a day? The folks at Bufferapp have a 20-minute Twitter plan for you. Here’s one of my Twitter tips: maintain a Word document of posts and retweets to share with others. When you get on Twitter, you’ll have a ready supply of valuable and interesting tweets.

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. This post has been making the rounds for good reason. It’s especially helpful if you’re new or rusty with social media. Save it for the weekend.

Here’s a list for your bulletin board: 100 spam trigger words that can kill your email copy by Dean Rieck at the ProCopyTips blog.

Need marketing inspiration? With limited resources, savvy nonprofits have to get creative. Kivi Leroux Miller collected dozens of examples of quirky, kooky and off-beat approaches to nonprofit marketing and fundraising.

Lots of people know just enough about marketing to be dangerous. They make it difficult to distinguish wishful thinking from facts. “If you give your content away for free, prospects will never buy your full-fledged offering.” Wrong! In fact, “Sharing free, relevant content online helps search engines & prospects find you.” Pamela Vaughan at the HubSpot blog will set you straight in 42 Tweetable Facts to Squash Marketing Fantasies.

Are you sick of hearing about innovation? I hope not. Although a buzz word, innovation is healthy for organizations. Frank Fortin, Chief Digital Strategist at the Massachusetts Medical Society, discovered The Sexiness of Unsexy Innovation. Although written for the association community, he gives solid advice that any business should heed.

Kickstarter is inspiration central. Brilliant creative people use it to seek funding for project ideas. 150 years ago Mrs. Isabella Beeton wrote THE authoritative Book of Household Management. Whiskey and Wheatgrass Productions hopes to bring the original domestic goddess back to life in a new video series, but they can only do it with your help. Head over to their Kickstarter page to get a taste of the education and entertainment they promise with Bella Beeton.

reid all about it freelance writer copywriter

photo by Fergus Ray Murray (Flickr)

Since this is a four-day work week, there’s no time to waste. You’ve got to hit that to-do list hard. No dilly-dallying. How would you like to learn the best procrastination tip ever? Leo Babuta (aka @zen_habits) has the answer.

Andrew Hannelly of TMG Custom Media dug into a research study and pulled out five stats showing the power of content marketing to build relationships with customers. What is content marketing? According to Junta42, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

A blog is one content marketing tool that will attract website visitors and hold their attention. Rebecca Corliss at HubSpot shares five reasons your blog needs more than one contributor. And, saving your sanity is not one of them, although it could be.

Once you collect a stable of writers for your blog, how do you manage it all? John Haydon provides excellent advice on managing a successful multi-author blog. John writes for the nonprofit crowd, but his smart and practical advice will work for any business or organization blog.

Anna Caraveli provides excellent advice for any website, a five-step, five-minute website copy retooling. It’s not about you, it’s about your customers or members. “Begin by changing your thinking and conversation with members (or customers) from what you do to what you can do for them.” Does your website copy reflect that?

How often do you unplug and pay attention to those you love? David Leite’s reflections on life, love and what really matters was prompted by the recent and sudden death of food blogger Jennie Perillo’s husband. I must share one of his paragraphs with you to make sure you and Iread it again and again because this is important.

“I know I must wring dry every moment of time I spend with those I love. I must push back from my desk at 6:00 p.m. and make dinner for The One. I must refuse to work on the weekends. I must slow down. I have Jennie–a woman I don’t even know–to thank for that realization.”

Thank you, David, and Jennie.

content marketing blogging website copy

photo by Lee & Chantelle McArthur

How often do you unplug? How many social media platforms do you participate in? Are you feeling a bit burnt, overloaded and stretched thin trying to keep up with it all? Yeah? Then, quick, read this short post by Simon Mainwaring at Fast Company: Top 10 Ways to Keep Social Media from Driving You Insane. I like #7, Refresh.

Cindy King collected advice from several Social Media Examiner writers in 21 Dangerous Blogging Mistakes (and How to Fix Them). Don’t steer away because the post focuses on mistakes, it’s really an excellent primer on effective blogging. Pay attention to Mistake #9, Bad Writing. (Said with just a bit of self-interest.)

Instead of a blog post, my next recommendation is a Prezi. What’s a Prezi? A more visually appealing alternative to PowerPoint. Maddie Grant at Socialfish shared a Prezi by Carie Lewis of The Humane Society. It’s the best advice I’ve seen about Facebook in a long time: Why I Don’t “Like” You. You need to read this if you, your business or your organization has a Facebook page. You’ll thank me, or Maddie, or even better, Carie, later.

You can always count on Andrew Hannelly at TMG Custom Media for good advice, the kind of advice that people normally pay for. If you want to know why your email subscribers stop subscribing, he’ll give you seven reasons. And, he’ll tell you what you can do about it. If you follow his advice, and it works, at least buy the man a beer.

I’ve always been a language nut. I’ve studied Portuguese, French, Spanish, Italian, German and Chinese, and learned enough of a few others to get by as a tourist. Can I speak any of them now? Heck, no, if you don’t use it, you lose it, cliché, but true. One of the cool things about studying languages is the insight it gives you into how other people perceive and deal with the world around them. When you study Chinese, it’s like traveling to another culture’s brain without leaving your living room.

I was reminded of that when reading this interesting post by Emily Badger at the Miller-McCune blog, Rescuing Endangered Languages Means Saving Ideas. Here’s what she means by that:

“Language systems don’t merely translate universal ideas into different spellings; they encode different concepts. And when we lose a language, we risk losing those concepts. A lot of concepts are on the edge of oblivion — out of about 7,000 languages spoken in the world today, half are projected to disappear by the end of the century, if not sooner. That’s an amazing amount of knowledge.”

That’s all for this week. Go learn a language and happy reading!

raleigh freelance writer blogger copywriter

photo by Mike Licht

It’s a big week here at Reid All About It, I’ll tell you why later.

But enough about life for now, let’s get back to business. If you have trouble coming up with good content for your organization’s blog, you’ll like these 5 Sources for Great Blog Post Ideas by Joseph Wesley Putnam at Blogtweaks. Sources #1 and #4, concepts you explain and questions you answer, both rely on listening and capturing. Make it a habit to capture post ideas whenever and wherever you get them — in a computer file, on a notepad or in your phone. The more you train your mind to listen, the more ideas you’ll get.

Once you have a good topic, review The Ultimate 8-Point Checklist for Remarkable Content by Pamela Seiple on the Hubspot blog. There’s no use writing about something unless the topic is worthy of your readers’ time.

I love Twitter. It’s my favorite social media platform by far. However, many people on Twitter don’t know how to use it, don’t give a hoot about their followers or suffer from a combination of the two. Peter Shankman lists The Top 10 Things That Need to Die on Twitter. I don’t usually like “rules” posts that mandate how we should and shouldn’t tweet, but I agree with Shankman’s list, except for #6, Foursquare check-ins. I don’t mind seeing where my friends are, unless they’re checking in at the office (seriously, who cares). However, I stop following people if their twitter stream contains more check-ins than any other type of tweet.

Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release. If you absolutely must send a press release, I wrote earlier this year about ways to improve a press release’s chances of piquing interest.

Gayle C. Thorsen shares Ten Time Management Tips for Nonprofit Communicators. Don’t pass her by because of the word “nonprofit.” Her tips apply to anyone whose plate is too full, to-do list is too long and schedule is too busy. I can vouch for #3, Monday morning me-time. Give it a try.

You’ve strategized, read how-to posts, made editorial calendars and stressed over it, but still you can’t find the time or talent to write your organization’s blog posts. Don’t worry, the folks at Calvert Creative explain how busy leaders can blog without really blogging in The Number One Way to Kill Your Business Blog. The number one killer is not writing at all, turning your blog into a ghost town. Their answer: get help. Agencies and freelance writers, like me (ahem), can help you get your blog up and running again.

I have a very big special birthday coming up on Thursday, so I’ve been more reflective than usual. A few younger friends also celebrate birthdays this week, so this morning I imagined what words of wisdom I’d share with them, if they asked. “Fly your freak flag,” that’s what I’d say. I can’t take credit for those wise words, they’re from Joe Gerstandt, who every Friday encourages his readers, followers, friends, acquaintances and friends-he-hasn’t-yet-met (like me) to let their freak flags fly. You’ll have to read the “love note” he wrote to us last Friday to find out what that means: Put It Up In The Air. Hoist it up, friends!

raleigh freelance writer blogging content copywriting

photo by nataliekbeats/flickr

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