So where have I been? I’ve been thinking! I didn’t make resolutions this year. Instead, I took my own advice: I’m slowly changing my habits. I’m living the life that the better me would live: committing to daily exercise or yoga, eating more nutritious foods, using my time more effectively (meaning: be more focused), flossing regularly, going offline more frequently, and spending time with friends more often.

Now it’s out there. Accountability. It’s only been three weeks but I’m doing okay. Slow and steady.

What’s this have to do with changing the world? I’m not setting out to change the world, but I’d like to make a difference in the little worlds I live in. A better me can do that, a lesser me would think she’s too busy.

I never aspired to be famous or rich, or even leave a legacy, but I want my life to matter. I want to be a positive presence in the lives of others by being a better me and a better girlfriend, friend, sister, daughter, cousin, aunt, colleague and acquaintance.

How will I make a difference in my little worlds?

1.  Be grounded, curious, grateful, conscientious and accepting. In short, be everything yoga books, podcasts and teachers prescribe. I’m inspired by how others live their lives, so I hope to be a positive influence for those in my little worlds, whether they’re close to me or far away, in person or online. We’re all works in progress, writing our own story, a story that can change direction when another character enters the room.

2.  Share what I know, learn and think if I believe it will help others. I’m approaching this from two angles.

• Practical: I like being a resource, so this is easy. I really should have been a librarian, but I like to talk too much. What I really want to do is spark excitement, energy and hope in others. I try to do that with my professional writing, especially for the association community. I want to help people see things from a different perspective, come up with a new idea, solve a problem or improve their professional lives. I’m doing that as a newly trained volunteer docent for kids at the North Carolina Museum of History, shifting their perspective and sparking their curiosity about life here in NC in the past centuries.

• Woo woo: We teach what we need to learn. We’re not very good students because we keep having to learn the same things year after year: choosing our reactions, really listening to others, living in the present, and not judging a whole character based on one trait.

3.  Connect people who would benefit from each others’ company — a very satisfying thing to do if you keep your eyes and ears open for opportunities. Of course, it’s easier if you’re out there meeting people and, more importantly, learning about them instead of talking about yourself (note to self). I can do this professionally as well: my writing helps companies connect with their audiences, so they can live happily ever after together.

Thanks Maddie, Aaron and Elizabeth for writing your posts and inspiring me to put this out there. Thanks to all my other friends and colleagues in the association community for sharing your intentions for 2012. When we all live our better lives together, we’re an awesome and inspiring bunch.

Dig by Incubus: "Dig me up from under what is covering the better part of me."

DelCor’s second post discusses Six Barriers to Blogging – And How to Bust Them. Don’t let limited resources, organizational culture, staff’s full plates, fear, lack of confidence orleadership’s unfamiliarity with blogs discourage you.

We’re so lucky to have access to free tools for professional development, like blogs, but there is a potential downside: cognitive overload. Back in August, Ed Rodley, an exhibits professional at the Museum of Science in Boston, wrote about Dealing with Your Cognitive Load. His post received so many replies from the museum community that he compiled their ideas into four more posts.

I must share something he said in Part 4 – it’s what drew me into the rest of these posts because it’s so spot on about personal growth:

“All of the strategies listed above have one thing in common. They don’t require anything aside from your own desire to learn. As someone who has worked in a large institution for most of my professional career, it’s easy to succumb to the mindset of waiting for permission to do anything. This is especially true of old-school “professional development.” There are forms to be completed, signatures to be garnered, and justifications to be gathered before any learning happens. But in the current climate, waiting for anything seems like a recipe for getting left behind.”

Speaking of traditional nonprofit organizations, how many of them have a full-time employee dedicated to managing volunteers? Yeah, not many. In associations, volunteering is a benefit of membership, often the benefit that brings them back year after year. You’d think more resources would be directed at keeping members engaged and satisfied, but no. Susan J. Ellis at Energize, Inc. says Part-time Volunteer Management Means Equally Limited Volunteer Involvement.

In this brilliant post Jamie Notter, author with Maddie Grant of must-read book, Humanize, points out that social media is just a wave knocking down a corner of your sand castle. But be ready, he says. “The tide is coming in. Social media is giving us a bit of an advance warning that things are changing.”

While Eric Lanke was visiting one of his members, a manufacturing company, a simple sign on the wall provided a moment of clarity. He brought the mantra back to his association, it’s one that works in any organization: help the customer succeed.

I started this selection with two posts from an unconference, I’ll end with a post that Jenise Fryatt wrote about Event Camp East Coast: How an Unconference Changed My Life.

That’s it for now, happy reading!

Lady Blogger with Her Maid, after Vermeer by Mike Licht (Flickr)

Imagine, instead of the NRA, this is your association. A never-ending story about one of your past CEOs (or elected volunteer leader) ends up on the nightly news. I’m sure it’s happened before, but I doubt the past CEO was running for president.

I feel bad for the NRA staff. You know everyone there is getting the third degree from their family and friends. Even though they’re in the spotlight dealing with a haunting situation from the past, work goes on — trade shows, educational sessions, publications, lobbying, research, event planning, member service – it doesn’t stop.

The story is still unfolding but I can’t wait. I keep thinking about all the issues it raises. It provides an opportunity to step back and say, “What if this was us?”

Crisis management

Above all, it’s a story about crisis management and communication. I haven’t been paying close enough attention to know how the NRA has handled that, but I’m not writing about them, so it doesn’t matter for my purpose. Every PR professional and CAE candidate knows you need to have a crisis management plan, just like you need disaster recovery and business continuity plans.

You also need to be out in front when a crisis hits. With social media, it doesn’t take long for a rumor to turn into a full-blown disaster. Even if you’re not participating in social media, you better be monitoring social media. You’d think everyone would know this by now, but I’m sure there are some organizations that don’t even have Google Alerts on their name.

I can only imagine the tension at NRA. I’m sure the HR and executive teams are in constant meeting mode. How stressful. I hope, for their sakes, they’ve been as open and honest as much as their confidentiality agreements allow. We see how Cain suffered because he didn’t appear as forthcoming and transparent as he should have.

Make sure your staff is informed about their roles and responsibilities during a crisis and they know what’s at stake for the association mission and members. At NAHB we had an ugly episode: someone on staff was hounded by an angry group for his part on a non-profit board – a board completely unrelated to the homebuilding industry. We expected protests and media at our front door. I don’t recall anything awful occurring, but we were ready. Everyone was informed enough to understand the situation and reminded about what to do if approached or contacted by anyone.

Brand management

I got really peeved off by some of the coverage of the NRA, especially when a ratings-hungry commentator portrayed the NRA only as the representative of national corporations, like McDonalds and Pizza Hut. He called for viewers to boycott NRA members while showing a dozen member logos (mostly fast food) and a headshot of NRA’s CEO. I guess he doesn’t care about all the employees whose earnings depend on those chains. I’m sensitive about this because I know from personal membership experience that NRA also represents, assists and educates smaller restaurants, like the independently-owned one I used to manage.

No matter what you think about the NRA, brand identity is the issue here. Is it clear from your homepage and other online outposts who your members are? What they contribute to the economy and community? Could you appear more human? Relatable? Likeable? Don’t be an easy target for rabble-rousers.

Culture and counsel

Innocent or guilty, the fact that there were three allegations of sexual harassment has to give you pause, even if they’re all baseless. I can’t help thinking, what type of culture leads to this? Or maybe all was well and this is just a case of three messed-up work relationships and the resulting misperceptions. One commentator asked Cain if he was the kind of CEO who made awkward comments to employees and didn’t know it. For the record, he did say “no,” but seriously, would he even know?

If those allegations were true, why didn’t anyone say anything to him about how others perceived his behavior? Because he’s the boss? Bring in the board chair to counsel him.

It’s an ugly situation. Maybe someday a brave soul from the NRA will do a conference session about how they handled it and lessons learned. Yuck. I wish everyone over there a hasty return to business as usual.

What other association management lessons are you seeing in this story?

Where the NRA CEO probably wishes she were right now (photo by Ryan Kozie/Flickr)

This is such a cool idea from Mike Brown at Brainzooming: assign extreme creativity makeover roles to everyone on your project team. You be the Outrageous Ideameister and I’ll be the Minister of Scare the S#!t Out of Us Possibilities!

I never get tired of sharing this type of post because I know many people are stumped when it comes to blog content. Jackie Roy at TMG Media’s Engage blog (a must read in my book) provides 7 Ways for Your Company to Break the Ice with the Blogosphere.

If you’re going to a conference or educational session and plan to tweet, read this post first. Megan Yarbrough at M+R Research Labs shares tips for thoughtful and effective live-tweeting from an event.

Standard press releases are often misdirected, irrelevant and boring. Here are some creative alternatives to sending a press release from Claire Celsi at Ragan’s PR Daily.

Yes, yes, we’re all professionals, but sometimes you just have to giggle in the middle of the day. One of my favorite sites for that is Funny or Die. If you’re an Arrested Development fan (hey, the rumor is the show’s coming back, woo hoo!), start with this slideshow of AD screen captures.

Then a thought rears up in your mind, or is it a little devil on the shoulder? Wouldn’t a beer or glass of wine taste good right now? Yes, it would. It would be especially good with that salmon cheese spread in the refrigerator. What to do, what to do…

The beauty of a home office is that the refrigerator is just steps away. But now you’re torn: stop working (it is the weekend after all) or relax with your favorite refreshing brew while getting a bit more done.

You can have it all. There are plenty of productive tasks you can do while enjoying a beverage. Or two. Or three.

Thank you cards. You send thank-you cards, don’t you? No, it’s not passé. Take a sip and shop online for handmade cards.

Addresses. Save time later by hunting down the addresses you’ll need for those thank you cards. But don’t write the cards. No permanent writing is allowed right now.

Read. Expand your mind by reading blogs and websites outside of your niche. If you’re a blogger, jot down post ideas. Take notes. Doodle. Get inspired. Make connections between random ideas.

Listen. Listen to podcasts. I like catching up on NPR shows I’ve missed, like Fresh Air or This American Life. What do you like?

Tidy up. While you’re listening to the podcast, clean and organize your desk. Clutter has such bad juju. Clean your computer screen and keyboard. But move your beer first. A tipped over beverage can lead to a short-circuited keyboard. It’s not important why I know this. While you’re at it, does the floor need a sweep?

Organize. Start your to-do list for next week. Jot down some of your big ideas for the future.

Tweet. Twitter’s great for conversation and random reading. Find an interesting hashtag to search and read. But please, no drunk tweeting. Stop after two beers. Please.

Emails. If you really want to be productive, draft emails you need to send, but don’t enter the email address into the To field and don’t even think about sending them.

Inbox. Power through your inbox. Delete the crap. Skim or read the newsletters. Mark things to read later.

Play. Exercise your creative muscle. Write in your journal. Make a visionboard (oops, I just lost half the crowd). Or do a Creative Copy Challenge.

Draft. Draft articles, reports, letters or blog posts about productive things you can do while having a beer with salmon cheese spread. Edit and publish later.

What productive work-related things do you do while you’re enjoying a beverage?

photo by Karl Baron/Flickr