I hear you. “Games, yes! It’s about time we looked at games.”

And I hear you too. “Games? You can’t be serious. Not at my association.”

Full disclosure, I’m not a gamer, so this is all a bit foreign to me too. I first started paying attention to games two years ago at a TEDx conference where I heard an IBM game designer talk about using games for training and education. Ever since I’ve been intrigued by the idea that game thinking can help associations deliver a better experience.

I’m not the only one. Game dynamics was the topic of last week’s #assnchat.

It’s tempting to dismiss any consideration of games by saying members are serious professionals and wouldn’t go for those shenanigans, but they do.

Games are the most downloaded apps. 72% of households play computer or video games. The average gamer is 37 years old. 42% of gamers are women. 55% of gamers play on their phone or hand-held device.

Here’s what I’m wondering: how can we leverage the principles of game design to make the membership experience or professional development journey more meaningful, or encourage online community participation?

Please read the rest of this post at the Avectra blog.

game thinking associations gamification game mechanics dynamics

photo by Patrick Hoesly/Flickr CC

Blogs are not dead! That was the verdict from DelCor Technology Solution’s unconference last month: Progress U. – Blogger Summit. I’m go glad I got up to Arlington VA to attend, it was a great day of conversation. DelCor’s publishing a series of follow-up posts from the Summit. The first talks about the state of blog reading and writing today and why blogs are a good idea for associations.

DelCor’s second post discusses Six Barriers to Blogging – And How to Bust Them. Don’t let limited resources, organizational culture, staff’s full plates, fear, lack of confidence orleadership’s unfamiliarity with blogs discourage you.

We’re so lucky to have access to free tools for professional development, like blogs, but there is a potential downside: cognitive overload. Back in August, Ed Rodley, an exhibits professional at the Museum of Science in Boston, wrote about Dealing with Your Cognitive Load. His post received so many replies from the museum community that he compiled their ideas into four more posts.

I must share something he said in Part 4 – it’s what drew me into the rest of these posts because it’s so spot on about personal growth:

“All of the strategies listed above have one thing in common. They don’t require anything aside from your own desire to learn. As someone who has worked in a large institution for most of my professional career, it’s easy to succumb to the mindset of waiting for permission to do anything. This is especially true of old-school “professional development.” There are forms to be completed, signatures to be garnered, and justifications to be gathered before any learning happens. But in the current climate, waiting for anything seems like a recipe for getting left behind.

Speaking of traditional nonprofit organizations, how many of them have a full-time employee dedicated to managing volunteers? Yeah, not many. In associations, volunteering is a benefit of membership, often the benefit that brings them back year after year. You’d think more resources would be directed at keeping members engaged and satisfied, but no. Susan J. Ellis at Energize, Inc. says Part-time Volunteer Management Means Equally Limited Volunteer Involvement.

In this brilliant post Jamie Notter, author with Maddie Grant of must-read book, Humanize, points out that social media is just a wave knocking down a corner of your sand castle. But be ready, he says. “The tide is coming in. Social media is giving us a bit of an advance warning that things are changing.”

While Eric Lanke was visiting one of his members, a manufacturing company, a simple sign on the wall provided a moment of clarity. He brought the mantra back to his association, it’s one that works in any organization: help the customer succeed.

I started this selection with two posts from an unconference, I’ll end with a post that Jenise Fryatt wrote about Event Camp East Coast: How an Unconference Changed My Life.

That’s it for now, happy reading!

Lady Blogger with Her Maid, after Vermeer by Mike Licht (Flickr)

This is a big week in the association management industry — the week of Innovation Talks, aka #asaeinnov. I wrote about innovation in associations last week for the Avectra blog and will have another post on Wednesday about how Disney encourages an innovative culture.

Innovation is right up there as one of the most over-used words this past year, but maybe that’s because we finally realize that if we don’t innovate, we might become irrelevant. Apple’s been doing it right for a long time so Alan Webber at The Christian Science Monitor looks at what Apple can teach the rest of us.

You want to start a blog, you really do, but there are many factors to consider, or so you say. Laura Click examines The Top 10 Excuses That Keep You From Starting a Blog and tells you how to overcome each one.

Now you have a blog, but you still have trouble finding time to blog regularly, despite Laura’s good advice. Stephanie Cuevas to the rescue with her tips for Time Management for Ridiculously Busy Bloggers.

When’s the last time you took a hard look at the About Us page on your website? Is it the same old lame copy your organization has been using forever? Oh dear. Have no fear, Brian Eisenberg at ClickZ shares the Five Traits of an Effective ‘About Us’ Page

Sheila Scarborough provides some of the best advice I’ve read about conference tweeting plus Tips for Following Conference Twitter Hashtags. Bookmark this one so you’re ready for your next real or virtual conference experience.

Finally, and in keeping with the spirit of risk-taking and innovation, here’s a list by Michele Martin of Seven Dangerous Things Every Adult Should Do. I think I’ve done at least six of them. I’m honestly not sure about #4. Surely I’ve done that in a committee meeting in front of members, but I can’t say for sure. What about you?

blogging website copywriting innovation association freelance writer

Photo by Flattop341 (Flickr)

Yes, you’ve got to read these posts…

Do you make time for Twitter every day? I schedule two 30-minute sessions for weekdays, one in the morning and one at the end of the day. I make Twitter part of my daily schedule so I can get my random tweets of knowledge and deepen and extend my network. What if you have only 20 minutes a day? The folks at Bufferapp have a 20-minute Twitter plan for you. Here’s one of my Twitter tips: maintain a Word document of posts and retweets to share with others. When you get on Twitter, you’ll have a ready supply of valuable and interesting tweets.

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. This post has been making the rounds for good reason. It’s especially helpful if you’re new or rusty with social media. Save it for the weekend.

Here’s a list for your bulletin board: 100 spam trigger words that can kill your email copy by Dean Rieck at the ProCopyTips blog.

Need marketing inspiration? With limited resources, savvy nonprofits have to get creative. Kivi Leroux Miller collected dozens of examples of quirky, kooky and off-beat approaches to nonprofit marketing and fundraising.

Lots of people know just enough about marketing to be dangerous. They make it difficult to distinguish wishful thinking from facts. “If you give your content away for free, prospects will never buy your full-fledged offering.” Wrong! In fact, “Sharing free, relevant content online helps search engines & prospects find you.” Pamela Vaughan at the HubSpot blog will set you straight in 42 Tweetable Facts to Squash Marketing Fantasies.

Are you sick of hearing about innovation? I hope not. Although a buzz word, innovation is healthy for organizations. Frank Fortin, Chief Digital Strategist at the Massachusetts Medical Society, discovered The Sexiness of Unsexy Innovation. Although written for the association community, he gives solid advice that any business should heed.

Kickstarter is inspiration central. Brilliant creative people use it to seek funding for project ideas. 150 years ago Mrs. Isabella Beeton wrote THE authoritative Book of Household Management. Whiskey and Wheatgrass Productions hopes to bring the original domestic goddess back to life in a new video series, but they can only do it with your help. Head over to their Kickstarter page to get a taste of the education and entertainment they promise with Bella Beeton.

reid all about it freelance writer copywriter

photo by Fergus Ray Murray (Flickr)

Next week I plan to go offline for an at-home retreat. I envision lots of reading, thinking, planning and creativity exercises. That means I’m finally digging into Patti Digh’s Creative is a Verb and some writing books that have been wooing me. I’m starting the week with a massage on Monday. Isn’t that how all retreats start? Life and work may get in the way, and if so, I’ll roll with it. But if I’m extra quiet, now you know why.

Betting can begin on whether I can abstain from Twitter. I’m dubious myself. For those who can’t get enough of me, that means you, mum, here are some of my recent posts for other blogs.

To Tweet or Not to Tweet?

Despite all the mentions on TV by hosts and anchors trying to sound hip, only 8% of online Americans use Twitter, according to The Pew Research Center. Only 53% of that group check Twitter once a week or more for updates. How do your members compare? Have you asked them lately where they go online to find news, information and conversation?  Read more at Avectra…

It’s Time to Award Innovation in Associations

Most association awards programs are pretty ho-hum, unless, of course, you’re a nominee. ASAE and state SAE award criteria are predictable. The recipients are usually active long-time members who have ‘paid their dues.’ Don’t get me wrong, the ASAE and SAE award recipients do deserve the recognition. But are awards like these sufficient? Why not use awards programs to inspire new ideas and practices in addition to recognizing the good work of others?  Read more at Avectra…

A New Association Position: Director of Member Engagement

Did you know last week was National Volunteer Week? It didn’t get much play in the association world. The lack of celebration might be the symptom of a larger issue: many associations don’t practice good volunteer management.  Read more at Avectra…

writer blogger copywriter raleigh association associations blogging

Image by Mike Licht, Notions Capital

How to Make Time for a “Small Bite” of Community

Social media pioneer Chris Brogan wrote earlier this year about online communities and “platform fatigue.” “We want to connect on maybe two or three networks tops. One or two of these will remain the “commons” services like Facebook or Twitter. The rest of people’s interactions are going to fall into smaller communities, often private or self-selected in some way.” Our time, attention span and dedication are limited. How much can we spare for a new online community if we’re already spending time on Facebook, Twitter and other sites? What about your members?  Read more at SmartBlog Insights…

Association Exercise: What If We Have a Shutdown?

A big sigh of relief was heard in Washington DC and beyond Friday night when Congress finally took action to avoid a government shutdown. But the whole debacle got me thinking, “what if?” What if your association shut down at the end of the week? What if it shut down not only inessential services, but everything? And taking this scenario one step further, what if it shut down not just temporarily, but forever?  Read more at Avectra…

“Ubercoolz” Member Testimonials

Member testimonials can be awfully predictable — a flattering repetition of membership brochure features. Yawn. Imagine instead that your association is the main event and your members are reviewers giving one-word testimonials as in this New Museum exhibition advertisementRead more at Avectra…

“What keeps you up at night?” Its intention is good: discover what troubles people, their pain points, and try to address the underlying needs. But its roots are negative and focused on problem-solving instead of aspiration-pursuing.

Jeffrey Cufaude wrote this in one of his Leadership Limerick posts, The Mojo of Motivation. His “aspiration-pursuing” idea stuck with me. He’s right, when we think about strategic planning we tend to focus on problems and challenges. It’s a reactive mode. The proactive mode he suggests is so much more empowering, motivating and alluring.

We also fall back on the same old questions — “What problems do we solve? What issues do we address? — when we create membership marketing materials. Yes, we do need to show how the association experience will provide solutions and impact our members’ lives, careers or businesses. But what about the emotional aspirational angle? What other questions should we ask?

I’m finishing a presentation on blogging for the Association Executives of North Carolina Technology 20.11 forum. When talking about content strategy, I’ll discuss, as you would expect, identifying audiences and their content needs to help them solve problems and address challenges. I’m glad Jeffrey reaffirmed my desire to dream bigger and reach higher. We need to ask different questions if we want to create something better than all the other boring association blogs out there, and, believe me, I’ve done the research, there are many. He leaves us with a good question.

Instead ask, “What would make you leap out of bed in the morning?”

What would you ask?

blogging associations strategic planning questions aspirational

Photo by Mike Licht

Innovation starts with self-critique (which is why it’s so rare), says Peter Linett. Go against your type, don’t put on “an exhibition that feels like an art museum designed it” or “a concert format that feels like a symphony orchestra designed it.” His litmus test for innovation: “I ask myself whether it feels like it was designed by that kind of institution, within its traditions, values, and personality — its comfort zone.What does a conference or work meeting look like that doesn’t feel like an association designed it?

Kivi Leroux Miller reminds us that we are not our target audience. Before communicating with that audience, do all you can to put yourself in their shoes – research, listen and seek advice of those who are like that audience. Just because you’re in charge, doesn’t mean you get it.

It kills me when an organization doesn’t get the fact that helping their staff connect to their members, prospects or customers is the smart thing to do. Janet McNichol writes about making association business cards social media-friendly but her advice works for any organization.

Lindsey A. Zahn has a very informative post on the Palate Press site about website scraping, copyright, fair use and wine bloggers. I’m seeing more and more sites that scrape content without permission and then get higher page ranking and increased advertising revenue. Bottom-feeders! As one commenter puts it, “it just pisses me off that our hard work and content is contributing to someone else’s bottom line.”

Please, don’t hire a social media director,” says Dion Algeri. He’s right. Too often organizations start their journey into social media by hiring someone to do social media. Instead hire someone to collect, curate, repurpose and create content. Hire a chief content officer. Ok, you don’t have to call it that, but focus on content as a tool to create conversation and connections.

In December I wrote about the Smithsonian’s censorship of a video in a National Portrait Gallery exhibition. In case you were wondering if anything was done about that ignorant decision, ArtInfo tells us, well, yes and no.

If your appetite for resources on nonprofits and social media is not sated, Beth Kanter shares a bunch from the Zoetica Salon, including posts on editorial calendars, strategy tune-ups, benchmarking and more.

I’m riveted to the news from Egypt. We (they, it’s all the same now, isn’t it?) are either on the cusp of something amazingly positive for that country, although the obstacles are formidable, or we are in for a huge disappointment if the military regime holds onto power. They are so intertwined into the political and economic infrastructure, it’s hard to imagine them ceding power at all. I created a Twitter list of  29, at last count, Egyptian activists and journalists worth following. Respect.

egyptian twitter list

Image by Nick Bygon

Think about the people you sit with at lunch, meet for a beer, or see at smaller meet-ups. Are they like you? Do you feel more comfortable around people who think like you? Or do you welcome the opportunity to be around those who think differently?

I’ve been thinking about this ever since I read a Newsweek article about Washington wives of yore. It’s both interesting and sad.

Do you remember the video of Sen. Orrin Hatch (Rep.) speaking at the funeral of his “Irish friend” Ted Kennedy (Dem.)? After you dry your eyes, think about those on the Hill today. What are the chances now that a Republican and a Democrat will have a friendship like this?

Back when their relationship started, Senators and Representatives lived in DC with their families. They spent time hanging out with guys from both sides of the aisle.

“If you live across the street from your political opponent, if you know his kids, if you’ve been to dinner at his house, it’s impossible to go up on the floor of the Senate or in the media and blast him the next day.”

I’m not calling for a return to the “good old days” because they weren’t all good. Permanent residence in DC can lead to a syndrome I detest — the Beltway bubble that insulates some of our politicians from what it’s like to sign or earn a paycheck. I do think it’s important for them to come home and get a sense for what their constituents need, but something was lost along the way.

“Real legislating—the compromises and dealmaking that distinguish politics from posturing—happens only among people who know and respect each other.”

That’s what we lost. Camaraderie and collaboration were lost. People become symbols of their party platform. Static ideology takes precedence over reason and relationships.

Nowadays as soon as they’re elected, the fundraising cycle begins again for the next campaign. Wouldn’t it be better if our policy-makers focused on leading, thinking, collaborating, innovating and legislating while in office, not raising funds and running for the next election? Ah, what a dreamer I am.

It’s easy to demonize the other when you don’t choose to know or understand them. This is the root of racism, religious hatred, homophobia and a host of other evils. That’s the extreme version.

What’s the light version? Think about yourself, or think about the leadership of your company or organization. Do you (or your leadership) surround yourself with those who think like you? Who have the same beliefs or philosophies? Who are the same age, gender, religion, ethnicity or race? Who have the same economic, educational or professional background? Who do or see things the way you do?

What’s missing? Exposure to other perspectives and stories. Serendipity. Don’t knock serendipity. It’s the root of much creativity and innovation in the world.

It’s easy for any of us to get trapped in a bubble. Fortunately, because of social media, it’s also easier now to tap into voices and perspectives outside our bubble. I’m not sure how we’ll change Washington but we can pop our own bubbles.

leadership diversity perspective association organizational

flickr photo by missbossy

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