Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., and at the end of the day for my personal reads about food, culture, etc. I have hundreds of RSS subscriptions in dozens of Reader folders. Yes, I find a lot to read on Twitter, but its randomness, although appreciated, is no substitute for Reader. I rely on Reader to catch up on anything I missed from my favorite blogs and sites.
When I heard the news yesterday about Reader’s demise – is “murder” too strong a word? – I tweeted this:
“I wouldn’t be who I am today if not for Google Reader. Dramatic but true. Reading changes lives.”
My fellow Reader addicts, we have a few months to find a replacement. So far, Feedly is in the lead for me. What’s looking good for you? Ernie Smith at Associations Now plans to write about post-Reader life on Tuesday. In the meantime, you can start your hunt for a Reader replacement with these posts:
- Google Reader is Getting Shut Down; Here are the Best Alternatives (Lifehacker)
- Check Out These Google Reader Alternatives (Mashable)
- Alternatives to Google Reader – Which One Will You Use – Comment Call (Online Journalism Blog)
Wednesday night, I returned from ASAE’s Great Ideas conference and hiking in the beautiful mountains of Colorado. I hope to have time this weekend to review the tweetstream of my favorite hashtag of the week, no surprise, #ideas13.
Katie Bascuas at Associations Now writes about the four friends every content marketer needs. When I first read this, I thought, what about me!? But, no worries. In his comment, my friend Scott Oser suggested adding a fifth type: writer/subject matter expert.
If you don’t have the budget to hire a market research consultant, Katya Andresen provides advice on how to do a little research on your own. Just be sure not to rely solely on anecdotes – data is your friend. Also, although it’s tempting to talk to your board or other volunteer leaders about their needs, remember, they may not represent the views of many of your members or constituents.
Association folks, are you reading Jeffrey Cufaude’s Cultivating Engagement series? Here’s yesterday’s post: Let’s Talk About Connections. I’ve lost track of the number of good ideas he’s suggested in this series. Each post would make an interesting and productive topic for a brown bag lunch.
If your company or organization is just getting started with a blog, or even if you’ve had one for a while, check out this eight-point blog analysis by Daniel Burstein at Marketing Sherpa. You’re bound to find something you can improve.
In his New York Times Bit column, Nick Bilton writes about the development of a new digital etiquette as we adopt new tools and adapt to information overload. He says, “Many social norms just don’t make sense to people drowning in digital communication.” Careful, it’s a fine line between trying not to waste someone’s time and appearing rude or ungrateful.
It’s getting harder and harder to turn off the laptop or iPad at night. Google recently announced the launch of Art Talks: “a series of talks, hosted on Google Hangout, with museum directors, curators, historians, and educators. It’s an online series that aims to educate art lovers on famous masterpieces and share the insights of some of the art world’s greatest minds.” Even though I love this news, I’m still mad at Google.
Use your social media powers for good! Find out if a local charity needs social media ambassadors to help share their stories and news. I’ve been helping my local food bank in this way. It’s an easy way to contribute without getting off the couch.