I fell into the association world. During the first interview my future boss and I hit it off talking about food and travel. The position sounded interesting so I bit.

I’m not the only one. I bet many of you accidentally landed in associations. After that first job, we were hooked. We were promoted or moved to another association. We learned that despite some similarities, each association is unique.

Even if you’re an association veteran, you still need to get oriented to your new one. Orientation shouldn’t only entail filling out forms and signing the employee handbook. It should help you understand your new organization, members and responsibilities.

What should associations teach new staff? I have a few ideas of my own, but I also reached out to the Twitter community to see what they thought.

A day in the life of your member

When I worked at NAHB, I attended a two-day class for local and state association CEOs. We learned about the entire home building process from land purchase to home closing. At the end of the two days, I finally had some understanding of what our members really did for a living.

Please read more about new employee onboarding (and the rest of this post) at the Avectra blog.

new employee orientation onboarding training association

Photo by U.S. Army/Flickr familymwr

Blogs are not dead! That was the verdict from DelCor Technology Solution’s unconference last month: Progress U. – Blogger Summit. I’m go glad I got up to Arlington VA to attend, it was a great day of conversation. DelCor’s publishing a series of follow-up posts from the Summit. The first talks about the state of blog reading and writing today and why blogs are a good idea for associations.

DelCor’s second post discusses Six Barriers to Blogging – And How to Bust Them. Don’t let limited resources, organizational culture, staff’s full plates, fear, lack of confidence orleadership’s unfamiliarity with blogs discourage you.

We’re so lucky to have access to free tools for professional development, like blogs, but there is a potential downside: cognitive overload. Back in August, Ed Rodley, an exhibits professional at the Museum of Science in Boston, wrote about Dealing with Your Cognitive Load. His post received so many replies from the museum community that he compiled their ideas into four more posts.

I must share something he said in Part 4 – it’s what drew me into the rest of these posts because it’s so spot on about personal growth:

“All of the strategies listed above have one thing in common. They don’t require anything aside from your own desire to learn. As someone who has worked in a large institution for most of my professional career, it’s easy to succumb to the mindset of waiting for permission to do anything. This is especially true of old-school “professional development.” There are forms to be completed, signatures to be garnered, and justifications to be gathered before any learning happens. But in the current climate, waiting for anything seems like a recipe for getting left behind.

Speaking of traditional nonprofit organizations, how many of them have a full-time employee dedicated to managing volunteers? Yeah, not many. In associations, volunteering is a benefit of membership, often the benefit that brings them back year after year. You’d think more resources would be directed at keeping members engaged and satisfied, but no. Susan J. Ellis at Energize, Inc. says Part-time Volunteer Management Means Equally Limited Volunteer Involvement.

In this brilliant post Jamie Notter, author with Maddie Grant of must-read book, Humanize, points out that social media is just a wave knocking down a corner of your sand castle. But be ready, he says. “The tide is coming in. Social media is giving us a bit of an advance warning that things are changing.”

While Eric Lanke was visiting one of his members, a manufacturing company, a simple sign on the wall provided a moment of clarity. He brought the mantra back to his association, it’s one that works in any organization: help the customer succeed.

I started this selection with two posts from an unconference, I’ll end with a post that Jenise Fryatt wrote about Event Camp East Coast: How an Unconference Changed My Life.

That’s it for now, happy reading!

Lady Blogger with Her Maid, after Vermeer by Mike Licht (Flickr)

This morning I was reminded that I spend a lot of my time in a world that’s very different than the world many others live in. Maybe I’m in a bubble.

When the citizens of my world go to an educational session or a conference, we bring our laptops and phones. We take them out, listen and type, tweet or text. This is how we digest information, learn and share.

But not everyone understands our behavior, including many in the association industry — people responsible for providing an effective learning environment for their attendees.

Is it really a question of etiquette?

Yesterday on the ASAE membership listserv an association director expressed his frustration that at a recent panel session 60-80% of the audience were on their phones or laptops. He found it disrespectful. In another session he discovered that some were taking notes but others were using email and Facebook or playing games. Should associations ask people to turn off their phones and laptops during a session?

Another association director likened the use of laptops and phones at conferences to their use at the dinner table or during staff meetings. He suggested that organizers politely ask attendees to turn off all electronic devices so they can better engage and learn. He believes this bad behavior will spread as smartphones proliferate and provide more access to the outside world.

Maybe I’m not the one in the bubble.

tweeting at conferences raleigh freelance writer

Photo by I'm Mr P (Flickr)

It’s not about you; it’s about us, the attendees.

If a speaker or moderator told me to turn off my phone or laptop, my first reaction would be bewilderment. My phone is on silent, why should I turn it off? I’m taking notes on my laptop. What if I want to tweet?

My bewilderment would turn to anger and resentment. How dare you tell me how I should learn? How dare you tell me how I should capture my thoughts and ideas? I’m eyeing the path to the exit door.

Learning and sharing tools.

Why do we use phones and laptops during educational sessions? Here are the positive reasons:

  • We take notes. Writing by hand is not as easy or speedy as it used to be for me. I can type quickly, delete, edit, highlight, bold, italicize and use color fonts on my laptop.
  • We tweet. We share information with those who can’t be here. Some of us might use Facebook instead to do this.
  • We communicate with other attendees. We go to conferences not only to learn but to also meet people and build relationships. We make plans to meet others for lunch, coffee or a beer.
  • We’re live-blogging. We might do this instead of taking notes or to provide a summary of the session to those who can’t attend.
  • We email or text reminders or ideas to ourselves and others.
  • If I’m lucky, I get into a special mindset at educational sessions. It’s professional development so my “work” mind is on. But, because I’m not in my office, I’m stimulated by new surroundings and information, and my mind goes into creative mode. Ideas appear out of nowhere about all kinds of things, sometimes not even related to the session’s topic, but that’s okay. I never want to shut the door to good ideas and I get a lot of them while sitting in sessions.
tweeting at conferences phones laptops raleigh freelance writer

Photo by catspyjamasnz (Flickr)

On the other hand…

Sorry, but there are just as many negative reasons why we’re on our phones and laptops.

  • Your speaker is not compelling. They read their presentation. They’re boring. They’re nervous. They’re selling.
  • We’ve heard it all before. It’s too basic. We’re bored.
  • The presentation isn’t being delivered in a learning style that works for me.
  • My brain is at capacity. It’s late in the day; I just can’t listen any longer.
  • I’m really not interested, but I had to come. I have work I need to get done, emails to check…

What’s in it for you?

Why should you encourage your attendees to pull out their laptops and phones? If you want them to have a rewarding and enjoyable learning experience, let them learn how they wish. If they choose to goof-off, that’s their choice, as long as they’re not bothering anyone. They’re adults wasting their own (or their company’s) money; you’re not their mother.

I suppose you probably spend a lot of money marketing your educational sessions and conference. How would you like free word-of-mouth (or word-of-mouse) marketing? Everyone with a phone or laptop is a potential ambassador of awesomeness if you provide them with an exceptional experience and encourage them to talk about it.

Help them help you. Give your attendees enough wifi, outlets and chargers. If wifi is too expensive at one venue, find another. Hotels and convention centers that don’t provide affordable wifi don’t deserve anyone’s business. It’s time for them to get out of the bubble too.

We all come to conferences from different worlds and perspectives. What works for you may not work for me. Keep that in mind and live and let live.

I’ve been a busy blogging bee lately. Here are a few of my posts on other blogs.

Give New Life to Your Press Release

With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. However, too many releases deserve the dustbin — poorly crafted, irrelevant and self-serving announcements disguised as press releases.

Read more…

The Power of Personal Learning Networks

It’s an exciting time for lifelong learners. Sources for news, information and knowledge were limited when I first entered the association management industry, but now, thanks to social media, options for learning are unlimited. As a result, we’re bombarded with words and ideas.

Read more…

Is Boomer Leadership Failing Millennials?

Millennials have been pushing my buttons lately, but in a good way. In my last post I looked at the online discussion about the value of association membership that Joe Flowers’ post provoked. This week I read a post by another Millennial blogger, Josip Petrusa – Attracting Millennials to Your Event and Why You’re Failing at It. He wrote of a recent PCMA conference. “It’s as if no one had a true grasp on who and what the Millennials are all about.”

Read more…

To Be or Not to Be, a Member

Last week Joe Flowers tweeted, “After a lot of thought, I decided to not renew my (ASAE Young Association Professional) membership.” I suggested he blog about his decision. His reasoning is probably shared by many association members so his peers would benefit from hearing his views. His post spurred a passionate conversation about associations and membership.

Read more…

Social Media and Political Action Lessons from Egypt

“Every Egyptian I talked to on ground this week laughed when I told them some think tech was not a vital tool for organizing.” Jared Cohen, Director of Google Ideas and an Adjunct Fellow at the Council on Foreign Relations, sent that tweet last week.

Read more when it’s published on Wednesday, February 9, 2011

associations social media press releases grassroots membership

Graphic by Mike Licht

Admit it, you like reading blogs, don’t you? You subscribe by email or RSS feed and you get valuable and interesting content delivered daily to your computer. How convenient! You receive tips and advice, read about hot issues and learn about resources that help you do your job or get ahead in your profession. Wouldn’t your members like that?

A blog provides news, information and thought-provoking ideas – a professional development trifecta. It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues. A good blog establishes your association as a thought-leader in your industry.

Google loves blogs and their keyword-rich pages. Because of their dynamic fresh content, blogs rank high in Google indexing. Blog posts are sharable. They’re sent to colleagues via email, or shared on Twitter, Facebook or LinkedIn. Your association’s reach and influence expand via Google and social media platforms.

Blogs are social. Your members participate in the conversation you start by commenting back to you and each other. Blogs have more personality than websites. They have a real person’s voice, or many people’s voices. You can play it straight by providing serious information, and also be entertaining with lighter posts and videos.

blogging blog association small staff manage

flickr photo by Pete Gontier

Can you manage a blog?

Even a small staff association can manage a blog by publishing repurposed and curated content in addition to original content.

You can get content in several ways:

  • Create original content. Don’t worry, you have access to more content ideas than you’d expect. Trust me, the more you write, the easier it gets.
  • Repurpose existing magazine, newsletter, educational session, blast email and political alert content.
  • Ask members to contribute a monthly post. Look for bright members who want visibility. If they don’t write well, edit their work or outsource the editing. If their writing is hopeless, film them.
  • Ask industry bloggers to contribute monthly guest posts.
  • Outsource content creation to freelance writers.
  • Do a mix of all of the above.

Content can also be collected from other sources, reviewed and curated (filtered) to find the most valuable and interesting posts for your members.

How do you begin?

Start by regularly reading industry blogs to get a feel for the community and issues. Also read social media blogs to learn more about managing and marketing a blog.

Put together a staff team, or a team of members and/or industry thought-leaders overseen by staff, to develop an editorial strategy. Review your communication, marketing, professional development, membership, advocacy and public relations goals. How can your blog help achieve those goals? Don’t operate your blog in a silo. It must be an integral part of all those association programs.

Discuss how you will handle negative or critical comments. Censoring is only an option for extreme cases – spam, libel or vulgarity. Socialfish recently shared an excellent social media response triage flowchart.

Create an editorial calendar so your posts enhance other association efforts.

Always have a full pipeline of posts so you can at least publish weekly.

However, blogs need daily attention. Even if you don’t post daily, someone must review comments and reply back, share your posts and posts from other sources on social media platforms and, ideally, comment on other industry blogs. Like content creation, this can be done by staff or outsourced.

If staff sets the blog’s strategy and calendar, content can be created and collected using a combination of talents. The effort required to oversee this educational, community-building and marketing tool will be well worth it.

(A version of this post was originally published on Splash: Refreshment for Your Small Staff Organization)


Yesterday Chris Brogan sent out an email and published a blog post announcing a new membership group, 501 Mission Place. The “501” in the subject heading caught my eye. Sure enough, it’s an online community for those who run nonprofits. 501, a term that resonates with any nonprofit professional, is the section in the Internal Revenue Code covering tax-exempt nonprofit organizations.

The website says, “In a community of peers and colleagues the right connection, the right answer or the right idea is just a conversation away.” That sounds a lot like what we promise as a return on association membership dues:

  • Networking –> Connections
  • Information –> Answers
  • Education –> Ideas

The focus here is on benefits, not features, nicely done.

online communities association membership

graphic courtesy of Chris Brogan

We’re reminded about the benefits of conference attendance, a luxury that many nonprofit (and association) staff can’t fit into their tight budgets – developing relationships with your peers, stimulating conversations, problem-solving, inspiration, collaboration and community with those “who understand the very unique pressures and challenges of leading a non-profit.”

For $27 a month, members have access to online forums, seminars, articles, blogs, leadership interviews and resource libraries. That fee also buys a closed community – “a safe place for you to share what you’re doing, get peer-sourced help and feedback when you need it and to give it when you’re able.” It’s $324 a year for membership in 501 Mission Place. That’s within $100 of the dues charged by my national membership organizations, some are higher and some are lower.

Association bloggers and tweeps have been talking for years about online communities being either a threat or opportunity for associations. The issue was even the topic of conversation on the first Twitter #assnchat back in May 2009. If your association doesn’t offer ways for members to develop relationships and knowledge online, will they find it packaged in a more convenient, and perhaps more affordable, package elsewhere?

Is 501 Mission Place (#501mp) the future we’ve been talking about?

Did you know there’s an easy way to get together once a week with other professionals to talk shop for an hour without leaving your office? If you’re shy or tired, you can sit back and listen. No one will mind, in fact, they won’t even know. And if you can’t be there, you can read a full transcript later.

I’m talking about Twitter chats. There are 210 regularly scheduled chats, according to the Google table created by Robert Swanwick. Each Twitter chat has its own identifying hashtag, like #assnchat. Yes, I realize that hashtag may be considered “not safe for work,” but those of us in the association community have come to love it.

It’s easy to participate in a Twitter chat. I use my regular Twitter application (Hootsuite or Tweetdeck) to create a search column for the hashtag. You could also use TweetChat, Twebevent or Tweetgrid – applications specifically made for Twitter chats. Or you can follow chats using the search function in your mobile Twitter application.

Everyone who participates adds the chat hashtag to the end of their tweets. The search function in your application will only display tweets that include that hashtag.

If you miss a chat, transcripts can be found on What the Hashtag if you log in Tweetdoc (What the Hashtag no longer exists). Some chats are also archived on Twapper Keeper.

In a Twitter chat you will meet others who share your profession or interests, pick up new ideas and perspectives, share a laugh and sometimes find answers to problems. Here are some of my favorite chats. All times are for the Eastern Time zone.

Twitter chats as seen on Hootsuite

#blogchat – Sundays at 9:00 p.m.

This wildly popular chat, hosted by Mack Collier, can be overwhelming as several thousand tweets fly by in an hour. However, it’s worth dipping into as it covers all facets of blogging. Don’t expect to read all the tweets, just read what you can. The October schedule is posted on Mack’s blog.

#assnchat – Tuesdays at 2:00 p.m.

Started in the spring of 2009 by Jeff De Cagna for the association management community, #assnchat is moderated by Kiki L’Italien. Recent topics were online communities, HR and social media and diversity. Many ideas and friendships have blossomed from #assnchat. The hashtag is also used to mark blog posts of interest to the association community.

#fnichat – Mondays at 4:00 p.m.

I sat down for a recent Foodies’ Night In chat with a growling stomach only to learn the chat was about cheese.  Oh the humanity, talk about cravings! It’s a well-organized and friendly chat.

#wclw – Last Wednesday of the month at 11:30 a.m.

WordCount Last Wednesday is for independent journalists, bloggers and freelancers. Guest speakers discuss tech tools for writers, writing and freelance business issues. The last chat was about Facebook pages for writers which was a little too basic for me, but helpful for others participating.

#cmgrchat – Wednesdays at 2:00 p.m.

If you want to learn more about managing online communities, this new chat for community managers provides tips and advice. There are summaries of past chats, including topics like time management and handling negativity, on their blog.

#u30pro – Thursdays at 8:00 p.m.

Ok, you got me, I don’t participate in this one, I’m too old, but I’m all for spreading the love. If you’re under 30, join their community and receive a weekly update at David Spinks’ blog.

#eventprofs – Tuesdays at 9:00 p.m. and Thursdays at 12:00 p.m.

I don’t participate in this chat for event professionals, but I know many who do. Recent discussions include overcoming barriers to conference participant engagement and making social an integral part of event strategy. The schedule is posted on their chat wiki.

If I’m lucky, I participate in one or two chats a week. I’d like to check out these chats someday:

  • #bakechat – Mondays at 9:00 p.m. – covers the professional and lay-person world of baking, pastry and desserts.
  • #writechat – Sundays at 3:00 p.m. – discusses writing and the writing life.
  • #foodchat – 3rd Tuesdays at 8:00 p.m. – brings consumers together with agriculture to bridge the farm gate to the consumer plate.

Which Twitter chats do you enjoy?

I started reading blogs many years ago when I worked in associations. Back then it was a time-consuming process to go through my bookmarks and check each blog for new content. I had some bookmarks on my work computer and some on my home computer; it wasn’t very organized. My blog reading, as much as I enjoyed it, remained haphazard.

Then one day I discovered Google Reader and my life changed. Instead of clicking on bookmarks to see if a blog had any new posts to read, I sat back and blog posts came to me. I read them whenever I had time and didn’t have to worry about missing anything. I became a regular reader of association management blogs, learning something new about my profession everyday. I felt smarter and more motivated. Was I smarter than my boss? Who knows, but he was happy I was bringing new ideas to our chapter colleagues and to our association.

Soon I saw more and more references in these blogs to Twitter. I decided to try it out and started chatting to the association bloggers I’d been reading. Then I began to read blogs about social media and learned even more. I started commenting on blogs. And then in the spring of 2009, I became a blogger myself. It all started with Google Reader.

What’s in it for you?

A peek at the folders in my Reader will give you a sense of its benefits.

  • My Google Alerts and Twitter search results are sent there, as well as alerts from other listening tools, so I can keep up with mentions of my name or work. I can be responsive to others and participate in conversations that interest me. Even if your organization doesn’t participate in social media, please, at least set up Google Alerts.
  • Folders for blogging and writing, social media, marketing and association management keep me up to speed on my professional development.
  • Many of my friends (both near and far) blog about topics outside of my professional interests. By reading their blogs I get to keep up with their lives and expand my universe.
  • I subscribe to a lot of blogs about cooking, food and craft beer that are just plain fun and give me lots of recipes to try.
  • If you read a blog regularly, you’ll soon find yourself commenting regularly and feeling like part of the blog’s community.

How do you find good blogs to read?

  • My blogroll (down the sidebar to the right) is a good place to start. Check out their blogrolls too.
  • Alltop calls itself the online magazine rack of the web. Find new blogs by browsing through its topics.
  • If you’re on Twitter, check the profile of those you follow. Do they have blogs? You’ll also discover new blogs in the links shared by others. If you follow people with Twitter lists, see if any of the lists refer to experts. “Experts” usually have blogs.
  • If you see a thoughtful or helpful comment on a blog you read, click on the link embedded in the person’s name; perhaps they have a blog worth subscribing to.

Subscribing to blogs is easy.

Commoncraft has two videos that explain the process well – RSS in Plain English and Google Reader in Plain English.

It’s easy:

  • Click on the orange RSS icon (example to the right), feed burner icon (example to the right) or text similar to “subscribe to RSS feed” or “subscribe to Atom feed.”
  • The next window will display buttons for several types of readers. Select Google. Eventually you can set this as your default.
  • You’ll be given two options, “Add to Google Homepage” and “Add to Google Reader.” Select the Reader option.
  • Your Google Reader will open up. You may have to log in first, meaning you will need to set up a gmail account. In Reader, click on the drop-down for Feed Settings. Select whether to sort posts from this blog by newest first or oldest first, and select a folder for its posts.

Google has a bookmark bar button that makes it easy to “Subscribe as you Surf.” In your Reader, go to Settings, then Goodies, to find it.

 

bad filters

flickr photo by Jake_Spurlock

 

Organize your Reader.

Create folders by topics. You can do this as you subscribe to blogs by selecting the New Folder option in the drop-down Feed Settings menu. You can rename folders and blog subscriptions anytime. You can also reorder your folders so that your priority folders are up top.

Use keyboard shortcuts.

Google Reader has many keyboard shortcuts. Go to Help and search for “keyboard” to see the full list. Here are the ones I use most frequently:

  • v – opens up the original blog post in another tab
  • j – moves you to the next item in feed
  • k – moves you back to the previous item in feed
  • s – star – favorite or unfavorite (toggle)
  • m  – marks as read or unread (toggle)
  • e – emails item
  • ? – displays guide to all the shortcuts (toggle)

Manage your Reader.

You will soon find that you are subscribing to everything. You groan as you open Reader because you have 1000+ unread items. Don’t stress. Accept the fact that you will never read everything and that’s okay. Skip through posts (using the “j” key shortcut) and only read the ones that really pop out at you. Become friendly with the “mark as read” option.

If you want to clean up your Reader but don’t have time to read all the posts you wish, save some for later by adding a star (located at the bottom left of each post). You can access your starred posts from the top right of your Reader.

Every now and then, view your Subscription Trends to see which subscriptions you are ignoring and can easily delete.

There are some Firefox add-ons that may help with the “read later” process, but I haven’t tried them yet – Read It Later and Feedly. If you use these, I’d love to know how you like them.

That’s how I use Google Reader. Do you have any other tips to share? Does anyone use the Tags feature? Or share items regularly?

UPDATE: In response to this post, Maddie Grant shares several Google Reader tips on the SocialFish blog.

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