Digging into my archives, I found an old document that I created a few years ago upon the request of one of our local Executive Directors. He wanted some talking points for a flyer he planned to send out to encourage members to get involved with their membership and ambassadors committees. In his association ambassadors welcome and introduce new members at events and make phone calls throughout the year to first-year members.
This was before the days of social media so he was going to rely on getting this flyer out via renewal invoices, the e-newsletter and distribution at events. I decided to approach it via two perspectives. Although it’s written for a local building association, perhaps it might give you some ideas for your volunteer recruitment efforts.
A member’s perspective – what’s in it for me?
- Develop rewarding relationships with other members. In your role as an Ambassador or committee member, you have an association-sanctioned reason to meet and talk with all other members – leadership, new members, current members, and prospective members. These new relationships can lead to new business or referrals to prospective clients and you will broaden your network of professional peers.
- Enhance your professional image and have greater visibility in the building community.
- Broaden your knowledge about the industry through regular government affairs and association updates – be in the know and increase your competitive edge.
- Develop experience and skills outside your job responsibilities that will enhance your resume and your personal and professional development. Working on the membership committee provides experience in team building and leading, planning and implementation, sales, project management, running a meeting and public speaking.
- Our association plays a major role in making our community a better place by working to make housing more available and affordable. Make a positive impact on your industry and community by helping with that mission.
- Have fun! You’ll be part of a team that wants to make a difference while having a good time doing it.
An employer’s perspective – what’s in it for me?
- Stretch your professional development and marketing budgets by using money you’ve already spent – your association dues.
- Find ways for your staff to grow while budgets are tightening. Working on the membership committee provides experience in team building and leading, planning and implementation, sales, project management, running a meeting and public speaking.
- Your membership gives your company access to the local building community. Non-members can try to get this same access by spending thousands on marketing and advertising campaigns, but they don’t have the same opportunity as you – getting your staff out into that community to build your company’s visibility and credibility by working side-by-side with fellow members.
- According to a US Chamber of Commerce report, when you encourage your staff to get involved with a trade association, you will see a return in increased employee motivation and loyalty, lower employee absenteeism, higher productivity, greater attractiveness to prospective employees, and enhanced employee competencies.
- Help develop and mentor the next generation of association leadership by getting your staff involved now in the business of growing our association.
- Ensure that our association continues to grow in numbers and strength by encouraging your staff to get involved in the membership committee and its recruitment and retention efforts.
What would you add to bring this document up to date?