On Tuesday, I gave a ten-minute presentation — Do I Really Need Social Media? — to the Garner Coffee & Contacts, a weekly networking group for women who own small businesses in the Garner NC area.

Social media is all the rage right now — just look at all the national brands advertising their Facebook and Twitter pages. But does it make sense for a small business? Isn’t it another fad that will pass? It’s not a fad, but it is a shift in how we communicate with our customers, prospects and community. We’ll look at some of the benefits and outcomes you can expect if you use social media tools effectively.