Last week I spoke to the Georgia Society of Association Executives about how to use social media for their associations. Here’s the session description:

Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.

I posted my PowerPoint presentation along with a PDF of the presentation including explanatory notes on Slideshare. I also created this handout for the attendees that covered some best practices and supplementary resources. Although the presentation was created for an audience of association executives and staff, the same principles apply if you manage a for-profit business.

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