I’ve been writing a series of posts for SmartBlog Insights called Social Strategies for Associations. It’s inspired by a post that Umair Haque wrote for the Harvard Business Review blog, From Social Media to Social Strategy. Haque believes social strategies will change the essence of organizations and social media tools can be a catalyst for that change. I’ve been talking about that for a while so his post really resonated with me. He talks about seven social strategies that will be the key to success and help organizations provide meaningful and sustainable value to members, customers and communities.
I’m riffing off each one of his social strategies, all cornily beginning with the letter ‘C’. I’ve already examined Character, Control, and Creativity. This week my Culture post will be published. The remaining posts will cover Clarity, Cohesion and Choreography. If you’re a regular reader of my weekly posts over there, some of my points might be familiar, but I don’t assume that anyone is a regular reader so I continue to play with these topics.
July 29, 2010 at 2:49 pm
I enjoyed your latest blog and have now read previous ones. I also look forward to the next blog on ‘culture.’ I work for a small management consultancy in the UK. We are implementing our social media strategy although it is very early days and we are learning as we go. One of the interesting things I have got stuck on is portraying the ‘character’ of our organisation in social media. It seems to be a fine balance between between professional ‘thought leaders’ and having the day-to-day conversations that show you are dealing with a real person. Perhaps it’s just the industry we are in.
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July 29, 2010 at 3:32 pm
It is a balancing act. Being conversational while also showing that you have the intellectual goods and expertise that are worthy of a prospect’s investment in your services. Always remembering that you represent your brand but also always listening, responding and caring in an authentic way. You raise a good point, I think many wrestle with that balance. Hopefully it becomes intuitive after some trial and error. Thanks for adding to the conversation, Geoff.
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