I’m spreading myself around, but not too thin, oh no, plenty of bandwidth here. My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include:

Member Communication: Have It Their Way

Member communication is getting crazy. Just when you thought email was the way to go, now we hear young people don’t use it. Do you give up on email? What about print? And must you add social media to the mix? Before you make decisions about what you’re not going to do, ask your members how they like to receive information.  Read the rest at Avectra…

Open Community Case Study – Empowering the Periphery

Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. With 1300 committees, 11 dues-paying divisions, 17 roundtables, 57 sections and a myriad of possible membership combinations, members had trouble figuring out how to get involved. Many thought ALA was too bureaucratic and not responsive enough.  Read the rest at Socialfish…

writer blogger associations community

Photo by Mike Licht

Content Alone Is Not Enough

Will you pay $195 a year to read the New York Times online? In a quest for revenue, the Times will erect a paywall on March 28. The folks at TMG’s Engage blog explain the Times’ new metered approach. Readers will still have access to articles through search engines and social media. Publisher and board chairman Arthur Sulzberger Jr. says, “We did not — any of us — feel that putting up an iron gate, if you will, that cut us out of the digital ecosystem, made any sense at all.”  Read the rest at Avectra…

How associations can engage a crowd of curators

How would you like to curate an upcoming art exhibit? You won’t even need a graduate degree in art history or museum studies to do it. In 10 minutes you can help curate an upcoming exhibit at the Brooklyn Museum, Split Second: Indian Paintings. Like many associations, art museums are experimenting with new ways to engage their audiences.  Read the rest at SmartBlog Insights…

Uh Oh, I Just Did Something Really Stupid

You hear the words from outside your door and freeze. It’s the voice of your social media specialist. Now there’s only silence. You’re thinking, stupid how? Stupid for the association, stupid? You stare at her gray cubicle wall, willing her to speak again. Maybe it was nothing, something personal.  Or maybe she dropped a bomb, like the person tweeting for Chrysler, and soon your world will explode.  Read the rest at Avectra…