I know that you’re all on the edge of your seats waiting for the next installment of the Writing for the Web series, but first I want to catch you up on some of my blog posts elsewhere.
Over on Grabbing the Gusto, my food blog, I’ve posted recipes in the last few weeks for some very tasty dishes: Coconut Citrus Tilapia, Mexican Shrimp Cocktail (the critics swooned), Kung Pao Chicken with Vegetables, two hearty dinner salads (just what you need in this hot humid weather) and more.
Here’s the best of the rest:
The Decline of We-to-You and the Rise of You-to-You
I’m not ready to declare the end of traditional marketing. One-way broadcast marketing will continue to serve its purpose with web, print, TV and radio copy. However, with the rise of social media, marketing has forever changed. You-to-you marketing is often more effective than traditional methods.
“Oh, is it?” (You might be thinking.) Yes, it is. Read why at Avectra…
Open Community Case Study: Local Government Knowledge Network
Once upon a time there were two associations who frequently competed for the same members. Then one day they burst through long-held cultural barriers and joined together to develop an online community. Not only that, they did the unthinkable: they opened their community to non-members.
No, this isn’t a fairy tale; learn how they did it at Socialfish…
Use Video to Connect with Your Members
You don’t have to be a tech geek or a rich association to make a video these days. Many associations, with limited time and money just like you, have made effective videos without the help of experts. Several of them shared examples and tips in last week’s #assnchat, the weekly Twitter chat for association professionals.
Twitter Association Rock Stars: AARP
When you think of AARP, what comes to mind? Retired? Sorry, wrong. Most of their members are not retired, and they’re not a Boomer organization stuck in the past. AARP has one of the most savvy social media teams around.
Conference Newcomers: Make Their First Time a Great Time
A member walks away from registration with her badge and conference bag. She’s excited and a little nervous; this is her first conference. As she leafs through the program, waiting for the opening session to begin, she watches other attendees hug each other hello. She overhears snippets of conversation. It seems like everyone else already has friends here. What are these lounges and receptions they mention? There are so many sessions and activities listed in the program; it’s overwhelming. Day one has just begun and already she feels a bit lost, lonely and discouraged.
If you are stressed, short of time and staff, and need help writing content for your organization’s blog, drop me a line, perhaps I can help.