Google’s recent changes to its search algorithm just threw a wrench into your online strategy. Even the White House took notice.

Search users who are logged into Google, that is, anyone who uses a Google app like Gmail or Google+, now have the option to search for “personal results.”

google+ associations

Personal results include updates, links and photos shared by people and organizations on Google+, “transforming Google into a search engine that understands not only content, but also people and relationships,” per Google in their post, Search, plus Your World.

Also, Google+ Profiles are now included in search results and have become part of the autocomplete script in the search field. In the Recommendations sidebar, People & Pages on Google+ are included alongside the usual Google ads.

Please read the rest of this post at the Avectra blog.