Although it’s been around for two years, Pinterest has finally hit the big time. Everyone’s talking about it. It’s fun and, frankly, a bit addictive.

Pinterest is a virtual pin board — imagine an online scrapbook or vision board. Pinterest users create thematic pin boards based on interests, hobbies or dreams. When you see a piece of online content accompanied by an appealing photo, you “pin” the link (and corresponding photo) to one of your boards by using the website’s Pin It button or a Pin It bookmarklet, or by uploading the link.

Your boards and pins (images) are public. You follow people or their boards, re-pin their pins onto one of your boards, or “like” other pins – the Likes show up on your Facebook page. You can browse pins by topic or search by keyword. It’s social and serendipitous.

Why the buzz?

Pinterest was dismissed by many as merely a niche site for women planning weddings and craft projects, but, according to ComScore, it now has over 4 million users and is rapidly growing. Its traffic increased 329% in the last quarter! No longer niche, it’s one of the top ten social media sites in the world.

Who uses Pinterest?

I see people on Pinterest who don’t use Twitter or Facebook regularly; it’s attracting a new social media audience. The market research firm Experian says Pinterest users are primarily female (58%) between 25 and 44 years old (59%). These demographics “distinguish it from other new social media platforms, which are generally populated by men 18-24.” We’ll see about that, I’ve seen a lot of men join Pinterest recently.

Please read the rest of this post at the Avectra blog.

Pinterest for associations social media

Texas Apartment Association's Pinterest boards