The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

In a recent post, the American Alliance of Museums asks, “Is ‘tax-exempt’ becoming a dirty word?” They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue.

If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions.

We’re one week into the new GDPR-compliant world. Ok, maybe “compliant world” is a stretch. But to help you get there, WBT Systems explains how technology partners should help their association clients comply with GDPR and provides some tips on what you should do on your own end.

Your brain needs you to read every day. A typical Reid-a-book maxim but this time it’s Thomas Oppong at The Startup who’s saying it. He also provides the scientific reasoning behind this common sense advice.

Some quick hits before we get to next week’s free webinars:

  • In December, Google increased the number of allowable characters in SEO meta descriptions, but then they changed their mind. “Google giveth, Google taketh away.” (Moz)
  • How HubSpot uses blogging to rank #1 on Google. (HubSpot)
  • Email is the overlooked backbone of successful content marketing and SEO strategies. (Marketing Land)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 6/11 from 8:30 a.m. to 6:15 p.m.* – PCMA Education Conference Live Online

The PCMA Digital Experience Institute will be livestreaming two full days of sessions from this year’s conference. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. CMP credits. More info/register.

Host: PCMA Digital Experience Institute

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/12 from 8:30 a.m. to 6:15 p.m. – PCMA Education Conference Live Online

The PCMA Digital Experience Institute will be livestreaming two full days of sessions from this year’s conference. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. CMP credits. More info/register.

Host: PCMA Digital Experience Institute


Tue 6/12 at 12 p.m. CST – Chapter Roundtable in Rosemont IL (new roundtable location!)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Tue 6/12 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI. More info/register.

Host: rasa.io

Presenter: Jared Loftus, rasa.io


Wed 6/13 at 12 p.m. – Content as Engagement: How to Make Your Website Insanely Relatable

Video or interview? Blog or press release? Learn how to choose the best content to connect deeply with any key stakeholders on your website.

More info/register.

Host: Elevation

Presenter: Ben Bisbee, Rhinocorn Consulting


Wed 6/13 at 3:30 p.m. – Ask Us Anything About Components (Silver Spring MD Idea Swap)

Having the right component structure with the right support is a secret to maximizing member engagement. So let’s talk! Our pack of SMEs (subject matter experts) include an association CEO, two cool peeps who turned the tables and created a collaborative chapter model, and one who’s an executive director for a chapter and co-author of the 2016 Chapter Benchmarking research and the Chapter of Future Model. They will respond to any chapter/component questions and challenges attendees are facing and want to discuss. 1 CAE credit. Location: Silver Spring MD. More info/register.

Organizer: ASAE Component Relations Section

Presenters:

  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Lindsay Currie, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society (RAPS)
  • Wes Carr, Senior Manager, Chapter and Volunteer Relations, Regulatory Affairs Professionals Society (RAPS)
  • Peggy Hoffman, President, Mariner Management

Thu 6/14 at 12 p.m. – Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Every organization wants to provide its chapters with the tools and programs they need to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective isn’t always a good fit at the local level. Learn how to use the ‘trickle up’ approach to identify the best programs for consideration, different approaches to driving programs at a national level, and best practices when expanding a chapter-level program. 1 CAE credit. More info/register.

Host: Billhighway


Fri 6/15 at 1 p.m. – The State of Marketing in 2018: Where We Are & Where We’re Going

Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry. Which strategies are marketers using? What’s actually working? Get a breakdown of the data and actionable strategies to help you overcome your top marketing challenges.​ More info/register.

Host: American Marketing Association

Presenter: Nora Snoddy, Director of Marketing, Emma


Tue 6/19 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 6/20 at 2 p.m. – PowerBI Special Interest Group for Associations and NonProfits

Webinar details TBA. More info/register.

Hosts: Julie Sciullo, CEO, Association Analytics, and Christin Berry, CAE, Senior Director, Business Analytics, ASAE


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

It’s happened to many associations. A major corporate sponsor or partner announces at renewal time “we’re outta here”. Or, “your association isn’t in our budget for next year.” What happened? The company had been a supporter for many years and serves many of you members. More importantly, how can you fill this hole of tens of thousands (or hundreds of thousands) of dollars in the revenue budget? Join a discussion on how to help your corporate partners derive value, i.e., how to successfully recruit and retain corporate partners. Location: Washington DC. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Hans Haak via Unsplash.

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