The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Dave Coriale is a robot. Okay, was a robot. Or, rather, a telepresence attendee at an association conference and trade show. He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you.

A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Jay Baer at Convince & Convert shares 17 interesting WOM statistics from a new research report, Chatter Matters.

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience.

In their Ultimate Guide to SEO, HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building.

WBT Systems explains the difference between certification, certificate programs and designations, describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them.

A few quick hits before we get to this week’s list of free webinars:

  • Keep an eye out for these top 11 phishing email subject lines. (TechRepublic)
  • More than 300 successful people were interviewed about their morning routines—here are the 4 common themes. (MindBodyGreen)
  • Why adults should try a weekly allowance. (The Balance)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 10/9 at 10 a.m.* – 5 Event Software Issues Threatening Your Success

Get insider tips for sussing out the best technology vendors and using event technology to its fullest potential, so you spend more time doing what you do best: creating engaging experiences for your attendees. More info/register.

Host: EventMobi

Presenter: Kristy Sadler, CMO at EventMobi

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/9 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 10/9 from 12 to 4 p.m. – Association Palooza VI (Washington DC)

Join your colleagues from the DC-area’s leading associations for leading-edge content, top-notch networking, and lessons learned about “Crafting a Digital Strategy,” “Effective User Experience,” and “Optimizing Your Website for Ongoing Success.” Registration is complimentary for association executives and includes lunch and CAE credit. Location: Washington DC. More info/register.

Hosts: Results Direct & Sitefinity


Tue 10/9 at 12 p.m. – Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar)

Many associations and other membership-based nonprofits are seeing flat or declining dues revenues as demographic changes and increasing competition are combining to eat away at a once-reliable source of funds. What can groups do to continue growing financially in the face of these challenges? And what are the tax and legal implications of doing so? Hear our panelists share their experiences in fighting this battle. 1 CAE credit. Locations: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • George Constantine, Partner, Nonprofit Organizations Practice, Venable LLP
  • Heidi Voorhees, Chief Operating Officer, AVIXA
  • Shelley Sanner, MA, CAE, Senior Vice President, Consulting, McKinley Advisors
  • Trumpette Bass, Director of Membership Systems, Council for Advancement & Support of Education
  • Rob Henry, Vice President of Education, Council for Advancement & Support of Education

Tue 10/9 at 2 p.m. – How Associations Can Prepare for the Future of Search & SEO – Voice & Robots (Association Chat)

The system of searching will change, but the needs of the end user won’t. People are always going to be looking for things, and you just need to know how to get your results to show up for them. Learn how associations must prepare for the future of Search and SEO through voice and robots. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jeremiah Smith, Cofounder and CEO of SimpleTiger


Tue 10/9 at 2 p.m. – The Art of Negotiation: Advocating for Yourself and Knowing Your Worth

If you don’t negotiate for yourself, you run the risk of never closing the gap in terms of compensation, learning or opportunity. Learn how to successfully negotiate your salary. Know the risks of ineffective or lack of negotiation in the workplace. Identify the facts and statistics to support a successful negotiation. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lisa Skeete Tatum, founder and CEO of Landit


Wed 10/10 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 10/10 at 1 p.m. – Building Event Intelligence: Translating Metrics for You, Your Event and Your Company

Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. More info/register.

Host: Meetings Today

Presenter: Jason Askey, Product Marketing Manager at Cvent


Thu 10/11 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 10/11 at 12 p.m. – Surveys Suck: How to Add Member Feedback Automation to Your AMS

You probably send out an annual survey to members. Maybe you capture feedback after a conference. You’re listening to your members. But, there’s so much more you can do to drive continuous feedback. Learn about the best way to capture valuable feedback on a regular basis that will allow you to drive greater member value than ever before. Get access to the knowledge and tools necessary to automate continuous feedback from your members, your staff and your board. More info/register.

Hosts: ReviewMyAMS and PropFuel

Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Dave Will, founder, PropFuel

Thu 10/11 at 12:30 p.m. – Association Leadership:  Assembling Great Governance Teams

Without doubt, the Nominating Committee is the most important to the association. It can be the most controversial, secretive, heavy-handed, unreasonable, biased, political and criticized but, in the end, it is responsible for the identification, recruitment and enlistment of the leaders of the association. Those leaders will shape the future success (or lack thereof) of the association. Successful associations are devoting increased attention to ensure that their governing boards are comprised of a diverse, yet unified in mission, group of talented volunteers. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Mark Thorsby


Thu 10/11 at 1 p.m. – How to Fuel Exceptional New Member Experiences

Find out how to provide new members with specific value and exceptional experiences, cementing engagement. Learn how to turn the renewal process entirely upside-down for better results. See why engaging new members within 3 days to 3 weeks is critical. Walk away knowing the most powerful (yet most under under-leveraged) key to engaging new members fast. 1 CAE credit. More info/register.

Host: GrowthZone

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC


Thu 10/11 at 2 p.m. – Positive Personal Branding: 18 Email Rules to Accelerate Results

Every email you send either elevates your reputation and your recipient’s desire to do their best for you, or eliminates the possibility of best results. Analyze examples of email messaging to see how etiquette rules continue to change, including subject lines and out-of-office messaging. Determine opportunities to elevate personal branding through a fresh approach to email. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Sue Hershkowitz-Coore, founder and President of High Impact Presentations


Thu 10/11 at 2:30 p.m. – Onboarding New Members and Why it Matters

Onboarding is one of the most important parts of the membership cycle. Hear about great onboarding practices and building a winning program for your association. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, president and founder, The Moery Company


Tue 10/16 at 11 a.m. – The Secret Sauce on Creating Compelling Member Journeys

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Hear about goals, strategies, and tools to use to create member journeys for new members, longtime members who are unengaged, encouraging a member to serve on a committee, new primary contact at a member organization, and getting your members to look at your products and services in a new way. 1 CAE credit. More info/register.

Hosts: Matrix Group and Review My AMS

Presenters: Matrix Group CEO Joanna Pineda and ReviewMyAMS Founder and CEO Teri Carden


Tue 10/16 at 12 p.m. – Moving On Up: Career Advancement for Government Affairs and Advocacy Professionals

Whatever your next step or long-term goals may be, advancing in government affairs and/or advocacy requires unique professional and leadership development to catch the eye of future employers and executive recruiters. Learn how association government relations and advocacy professionals can think about expanding upon their capabilities and achieving their career goals. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Anne DeSeta DarConte, CAE, senior director, HillStaffer
  • Vincent Randazzo, principal, Capitol Knowledge, LLC
  • John Sigmon, founder and CEO, Sigmon Leadership Solutions
  • R. Straub, partner, Russell Reynolds
  • Tommy Goodwin, CAE (moderator), Government Relations Manager, Project Management Institute

Tue 10/16 at 2 p.m. – Succession Planning (Association Chat)

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Gary LaBranche


Tue 10/16 at 2 p.m. – AMA on Analytics (Washington DC)

We keep reading about data analytics, predictive analytics, machine learning, real-time data, but what exactly does it all mean and how do you get started? What do you need to know about the technology and tools that support data analytics strategy in your organization? In this interactive, Ask Me Anything (AMA) panel, three experts will answer your questions about data analytics. As always, we’ll be having a happy hour at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Christin Berry , CAE Senior Director, Business Analytics
  • Katherine Matthews, Business Intelligence Analyst at National Council of Architectural Registration Boards and Founder, Compass Data Strategy.
  • Julie Sciullo, CEO, Association Analytics

Thu 10/18 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and learn about the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Community Brands

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Save the dates: Wed 11/7 to Fri 11/9 – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 12 CAE credits. More information.

Host: Association Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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