The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Crisis overwhelm. If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). Trust me when I say this post is well worth reading and just might give you some street cred with all the little princesses in your life—as well as great advice to share with your colleagues.

Going virtual—how. In just three weeks, NIGP converted more than 50 in-person canceled courses to online courses. WBT Systems found out how they managed to pull that off so quickly. Hint, it has a lot to do with their course design strategy.

Going virtual—why. Associations are scrambling to virtually resurrect their canceled conferences. Doom and gloom abounds but all is not lost. In fact, MemberSuite describes the many ways associations can come out ahead by hosting virtual events.

Virtual connections. Chapters always had the advantage of face-to-face events, but now they don’t. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually.

Virtual events. Since mid-March, Liz Lathan, CMP, has run, participated in, and consulted on virtual events of all types. She’s witnessed awesome and unbearable experiences. At MeetingsNet, she shares ten ways to make your virtual events not suck.”

Leadership decisions. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. (New York Times)
  • In the #becausegoats department… the Llandudno goats are so much better with a West Side Story soundtrack. (David Schneider)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • I’ve been making this Thai Style Catfish recipe for years. The only changes I make are: using brown or palm sugar instead of white sugar and sprinkling chopped cilantro all over the fish when it comes out of the oven. I’m not a big fan of the farmed catfish you find in supermarkets—tastes mushy and musty to me. Find yourself a good source of local wild catfish or a premium catfish farm, you’ll love the difference.
  • One of our favorite dishes growing up was Mummy Lorraine cod, even more so than Mummy Lorraine macaroni. Her cod is still a favorite but I make it with local fish. Last week, I topped triggerfish (one of my favorites) with a mix of crushed Ritz crackers, melted butter, lemon zest and garlic salt. Bake until done, sooo good—and easy.
  • It’s asparagus season here. The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. But this year, I’ve noticed the prices in the farmers market are much lower than years past, probably because they’re not selling to restaurants and have a huge supply—sad for them, good for me. Last week, I simply steamed the spears and served them with melted lemon butter.
  • I had a hankering for donuts on Sunday morning so I made a recipe I’d been saving for a while: Ina Garten’s cinnamon baked doughnuts. You probably have everything you need to make them, except maybe two donut pans, but Amazon can quickly help you there. The recipe made more batter than I needed—not a problem since I baked the remainder in a small dish—and took longer than the prescribed 17 minutes to bake. But talk about easy!
  • It’s hard to pick a highlight this week because everything was so good. Our Sunday meal took more time so maybe it deserves the crown: rigatoni with spicy Calabrese style pork ragù. I’ve made this a few times before but this week, instead of Italian sausage, I used Portuguese chourico. I forgot it was supposed to simmer for four hours, whoops. According to my notes, I’ve forgotten this before. I simmered it for an hour or so and it was fantastic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/17 at 8 a.m.* – Challenges and Opportunities with Online Presenting and Teaching: A Question and Answer Webinar

Many educators have had to adapt to digital and online presenting and teaching, with little if any time to prepare. This webinar will be beneficial to all educators, presenters, and others who have to design and deliver presentations, courses, webinars, and other formats of digital and online education. It will allow participants to have their questions answered and to share their own best practices. More info/register.

Host: AMEE

Presenter: Lawrence Sherman, FACEHP, CHCP, President of Meducate Global, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/17 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/17 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Gretchen Schmelzer, Teleos


Fri 4/17 at 2 p.m. – Making Critical Decisions About Meetings Amid COVID-19: A CEO Dialogue

The decision whether to hold, cancel, or postpone in-person meetings or convert them to virtual offerings is front and center for association CEOs as the coronavirus pandemic continues. This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. In conversation among peers, explore the thinking and rationale behind the decisions that association leaders are making in response to the current health and economic crisis. More info/register.

Host: ASAE

Presenters:

  • Lori M. Anderson, FASAE, CAE, president and CEO, International Sign Association
  • Colleen Bagnasco, CMP, CAE, executive director, meetings, Association Management Center
  • Christie Tarantino-Dean, FASAE, CAE, chief executive officer, Institute of Food Technologists
  • Irving Washington, FASAE, CAE, executive director/CEO, Online News Association
  • Moderator: Amy Ledoux, CMP, CAE, chief learning and meetings officer, ASAE: The Center for Association Leadership

Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at rasa.io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Mon 4/20 at 10 a.m. – Professional Development Town Hall Discussion: How Are You Managing Remote Work?

Join a discussion about managing remote work. Share tips, tricks, and hacks that can help everyone manage the remote work landscape. What are your tips and tricks for working with small children and family members at home? How are you handling the extra work COVID-19 has created in addition to your usual workload? How are you staying focused? More info/register.

Organizer: ASAE Professional Development Committee


Mon 4/20 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/21 at 11 a.m. – The Questions You Should Be Asking

When everything is uncertain, questions abound. But which questions you ask can make a world of difference. We’ll explore the questions you should be asking yourself, your volunteer leaders, and your members right now. We’ll discuss the role of qualitative and quantitative research in times like these and when data is helpful or harmful. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Glenn Tecker, Tecker International
  • Robin Wedewer, Tecker International

Tue 4/21 at 11 a.m. – Best Practices for Developing High-Performing Volunteer Engagements

National Volunteer Week is a time for organizations across the country to honor volunteers for the irreplaceable impact of their time and energy all year round. It’s also a great time re-evaluate your volunteer program. Hear strategies to develop high-performing volunteer engagements that meet members expectations while moving your organization forward. More info/register.

Host: YourMembership


Tue 4/21 at 12 p.m. – COVID-19: Knowing How and When to Develop Partnership Proposals (Partnership Professionals Network Idea Exchange)

Many organizations send a prospectus to large numbers of companies. However, companies that associations are targeting for high-level sponsorships and partnerships receive large quantities of prospectuses and would be more receptive to a customized proposal. Join a discussion on how and when to develop partnership proposals. More info/register.

Organizer: Partnership Professionals Network


Tue 4/21 at 12 p.m. – Association Advocacy in COVID-19: The CARES Act and Future Legislation

In response to COVID-19, Congress passed the CARES Act, a $2.2 trillion relief package to provide Americans emergency aid and help combat the pandemic. While associations are included in some of the CARES Act’s programs, trade and professional associations experiencing severe revenue losses during the current pandemic were excluded from the popular and beneficial Paycheck Protection Program. This webcast will provide the latest updates on ASAE’s advocacy related to COVID-19 relief and how you can get involved. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Julia Judish, special counsel, Pillsbury Winthrop Shaw Pittman LLP
  • Sandra G. Swirski, partner, Urban Swirski & Associates
  • Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership

Tue 4/21 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/21 at 1 p.m. – Donor Management System Best Practices

Learn about donor management software best practices, including customizing your system to your organization’s needs, cleaning data, defining data standards and coding, and the importance of training staff to enter and extract data efficiently. More info/register.

Host: Idealware

Presenter: Jonathan Poisner, Strategic Consulting


Tue 4/21 at 2 p.m. – Timesaving Virtual Tools to Rock Every Fundraiser’s World

Communicating with donors needs to be immediate, personal, impactful, and as of today, 100% virtual. Get a bounty of free and affordable ideas to delight your donors, stand out, get virtually face-to-face, and know if your message is getting through. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO of Mighty Citizen
  • Rachel Muir, CFRE, fundraising consultant
  • Julia Campbell, author of Digital Storytelling

Tue 4/21 at 2 p.m. – 5G and Digital Events: Evolution or Revolution

What does the future hold for digital events when it comes to 5G adoption? Join us for this session where we will break down the impacts of 5G that will be seen, felt, and heard in the development of our digital events in 2020 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Will Curran, Founder and Chief Event Einstein, Endless Events
  • Brandt Krueger, Owner, Event Technology Consulting

Tue 4/21 at 2 p.m. – Courage Required. Leading in the Time of COVID-19

Being a great leader in the business events industry is not for the faint of heart. Learn about the key skills required to move ahead and bring the team with you: how to help your people and yourself navigate this stressful time, the definition of “anticipatory grief,” and opportunities to chart the future. More info/register.

Host: Smart Meetings

Presenter: Tammy Blount-Canavan, executive vice president, principal, destination & travel practice at Fired Up Culture


Wed 4/22 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 4/22 at 12:30 p.m. – Technology Transactions for Nonprofits

Hear an overview of the approaches to use when evaluating or acquiring technology services, platforms, and systems. Understand the licenses and contracts that are involved in negotiations. Discuss the contract considerations that arise from existing laws applicable to the access and use of data, and the details that all nonprofits (and their advisors) should understand when conducting technology transactions. More info/register.

Host: Venable LLP

Presenters:

  • Nora Garrote, Partner, Intellectual Property Transactions Group, Venable LLP
  • Chris Kim, Associate, Intellectual Property Transactions Group, Venable LLP

Wed 4/22 at 1 p.m. – Marketing Your Mission & Core Values During the COVID-19 Crisis

There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and social media strategies. But the impact goes well beyond these considerations; the COVID-19 pandemic is also a test of your brand’s mission and core values. Learn how to stay true to your brand’s mission and core values during these trying times and how to balance the many challenges business owners face in today’s world. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/22 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/23 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/23 at 12:30 p.m. – Virtual Coffee Talk: Uncovering New Sources of Revenue

The popular association Coffee Talks are going virtual and expanding beyond our usual DC-area networking gatherings to include execs from across the US. Join your association peers to share opportunities and strategies for “Uncovering New Sources of Revenue” by leveraging your website and digital properties. We’ll explore new membership models, content subscriptions, virtual meetings, customized professional development, sponsored search & content, and cross-selling & bundling. More info/register.

Host: Results Direct


Thu 4/23 at 1 p.m. – Designing for Success in the Current E-learning Landscape

We’ll explore an approach to planning, creating, and evaluating e-learning experiences that starts with clearly defined outcomes and focuses on maximizing relevancy and engagement for learners. We’ll also look at how to leverage learner data to inform updates, driving a continuous cycle of improvement. Along the way, we’ll share real-world examples plus tactics and techniques you can try. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Janine Loechel, senior learning content manager, and Stacy Hunt, learning content manager, BenchPrep

Thu 4/23 at 1 p.m. – Empathetic Marketing: Cultivating Creativity and Connection in a Crisis

In everything we do, context matters. In this webinar, we are giving you permission to adapt and engage with tact, empathy, and a healthy dose of mindful marketing. Together, we will use Sara’s “C.A.R.E. Method” to leverage the unique set of skills and strategies that marketers bring to the table to help organizations and companies redefine success, build creative momentum, and pave a path forward with tangible steps that lead to tangible results. More info/register.

Host: Event Garde

Presenter: Event Garde’s Director of Communications and Engagement, Sara Krueger

Moderator: Aaron Wolowiec, Event Garde CEO


Thu 4/23 at 1 p.m. – Seven Things Standards Bodies Should Be Thinking About Right Now

Learn seven practical strategies that standards groups and technical consortia can use to adapt, not just for today’s crisis, but for tomorrow’s realities. Find out how to optimize decentralized decision models in a sub-optimal, decentralized environment, identify growth opportunities in a challenging world, and realign your operations in the face of uncertainty. More info/register.

Host: Virtual Inc.

Presenters:

  • Andy Freed, CEO, Virtual, Inc.
  • Greg Kohn, Chief Growth Officer, Virtual, Inc.
  • Alysia Johnson, Senior Vice President, Client Services, Virtual, Inc.

Thu 4/23 at 2 p.m. – Data Analytics for Learning and Certification: Fantastic News from the Front Lines of Data Analytics

Because many associations won’t enjoy the full benefit of conferences (and conference revenue) this year, other pillars of income become even more important, such as training and certifications. Hear how one association’s use of member-facing analytics for CEU tracking and certification helps current and potential participants better understand their path to achieving credentials and professional recognition. More info/register.

Host: Gravitate Solutions


Thu 4/23 at 2 p.m. – Real Solutions to Amp Up Your Online Presence

Many of you are considering virtual events and increasing your online presence during these uncertain times. Hear from association executives as well as our vetted solutions providers on how to engage your stakeholders, attract prospects, and enhance your member experience through their powerful tools. 0.5 CAE credit. More info/register.

Host: .orgCommunity


Thu 4/23 at 2 p.m. – Using Artificial Intelligence to Make Workflows Smarter

Learn about AI and automation tools that can help you make your organization’s workflows more intelligent as well as practical applications of AI tools available today, how to infuse AI into your organizational processes to make them smarter and less time-consuming, and how to embark on easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, Director of Customer Success at rasa.io


Thu 4/23 at 2:00 p.m. – This Or That: What Association Execs Are Using for Virtual Conferences

As association executives search for new ways to convert their in-person learning and events into online experiences, there is a constant refrain of “What do *you* use?” in the air. We’ll ask association executives who have made selections why they chose the solutions they did, about integrations with existing technology, and how they have addressed accessibility and inclusivity with their choices. Find out what they’ve learned (good and bad) about the experience and what they’re doing differently as they put on future virtual events. More info/register ($20 fee unless you’re a Patreon supporter of Association Chat)

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Maricela Arias-Cantu, Society for Public Health Education
  • Michael Tatonetti, Professional Pricing Society
  • Samantha Evans, International Association of Accessibility Professionals

Thu 4/23 at 2 p.m. – The 8 Questions You Must Answer to Produce a Successful Virtual Event

Jay Baer and Brian Fanzo are marketing, CX, and virtual events experts with rich histories of producing live digital content in every conceivable form and format. They are coming together in this fast-paced, fact-based, no sacred cows session to teach you what you REALLY need to know to create your own outstanding virtual events. They’ll explain the 8 key questions you simply must answer to succeed with virtual events. And they’ll review the pros/cons/alternatives of every facet of the virtual events ecosystem. More info/register.

Hosts:

  • Jay Baer, President, Convince & Convert
  • Brian Fanzo, Digital Futurist | Keynote Speaker, iSocialFanz.com

Thu 4/23 at 3 p.m. – Finding New Revenue Streams

Many associations are being forced to re-write parts of their “playbook” to adapt to changes in the market, and that’s not necessarily a bad thing. Now is the time to identify which revenue streams are profitable and which ones are not. It’s also a time to look at the data and determine what new revenue opportunities might exist if you shifted your product and service offerings. Learn about quick reports you can run to identify and optimize revenue streams as well as popular channels you can analyze and how you can use the data insights to adapt your go-to-market plan. More info/register.

Host: Association Analytics


Thu 4/23 at 3 p.m. – Five Best Practices for Onboarding New Members

How you welcome your new community members matters. Having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., makes new members more comfortable, and you’re more likely to dip a toe in a new community if you have ideas for how to do it. Hear five best practices for onboarding new members into your community. More info/register.

Host: The Community Roundtable

Presenter: Kelly Schott


Thu 4/23 at 7 p.m. – Grapes and Games

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk digital games. We’ve asked and you’ve shared with us some of the games you’re using to stay connected with colleagues, friends and family during this period of social distancing. Prior to each session, you’ll vote on the game you want to try out and we’ll play it together. We’ll discuss what we like, what we don’t, possible modifications and share in a laugh or two along the way. More info/register.

Host: Event Garde


Fri 4/24 at 1 p.m. – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Online meetings don’t have to be awkward or dull. Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights


Fri 4/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/24 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/24 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Alan Pelz-Sharpe


Fri 4/24 at 3 p.m. – How To Bring Sponsor Value Online

Learn the key steps you need to meaningfully bring your sponsors along the virtual journey. Hear about creative strategies and best practices to bring sponsor value into virtual events, and how to maintain positive win/win/win relationships throughout. More info/register.

Host: Associations Catalyzing Entrepreneurship

Presenters:

  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Christina Lewellen MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
  • Bruce Rosenthal,Convener, Partnership Professionals Network
  • Cindy Simpson,Manager of Member Services, National Society for Histotechnology

Tue 4/28 at 12 p.m. – It May Be Legal, But Is It Ethical? An Introduction to Association Lobbying and Ethics

Recent controversies in Washington, DC and beyond have highlighted the importance of ethics to the work of association government relations and advocacy professionals. Explore real-life case studies of unethical lobbying behavior, review the ‘rules of the road’ for association government relations and advocacy professionals, and join a discussion of best practices for avoiding ethical challenges in association lobbying. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the National Institute for Lobbying and Ethics

Presenters:

  • Tom Susman, Strategic Advisor, American Bar Association
  • Paul Miller, President and CEO, Miller/Wenhold Capitol Strategies
  • Tommy Goodwin, Head of Government Relations, Project Management Institute

Wed 4/29 from 11 a.m. to 4:30 p.m. – MMCC Virtual

Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. ASAE has reimagined its Marketing, Membership, and Communication Conference as a one-day virtual event featuring a “taste of MMCC,” including a keynote, 12 concurrent sessions that are most relevant to the community in the COVID-19 environment, chats and Q&A with presenters and attendees, and a moderated virtual happy hour. This event is free of charge thanks to the support of our platform provider, TopClass LMS by WBT Systems. 3 CAE credits. More info/register.

Host: ASAE


Wed 4/29 at 2 p.m. – What You Miss in Selecting and Inspecting Sites Can Hurt You…More Now Than Ever

Learn how to sharpen your RFP checklists to address key issues in proposals and when inspecting venues/properties/cities to include more about accommodations and health. Develop better questions to ask, people to see, and timing for in-person or virtual site inspections ​including the actions in a city during a health or other emergency. Enhance your ability to delve deeper in predicting the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: meetings industry consultant and educator Joan Eisenstodt, principal of Eisenstodt Associates, LLC


Thu 4/30 at 2 p.m. – How to Create Effective Audience Surveys

Done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Learn how to build, deploy, and analyze the results of a great audience survey. Identify and sidestep the countless pitfalls that plague so many surveys. 1 CAE credit. More info/register.

Host: Mighty Citizen


Thu 4/30 at 3:30 p.m. – Emerging from Crisis – What Associations Need to Consider in Order to Thrive in the Future

During a disruptive event such as the COVID-19 pandemic, organizational leaders must adopt a short-term time frame focused on adaptive strategies for providing value and ensuring survival. But as soon as possible, the focus must shift to how to prepare for the future, and the ability to emerge as a stronger, more resilient organization. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Jeff De Cagna, Executive Advisor at Foresight First
  • Stefanie Reeves, Executive Director at Maryland Psychological Association
  • Sharon Rice, Managing Director of Business Strategy at .orgSource
  • Sherry Budziak, Founder and CEO at .orgSource

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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