Association Brain Food: 11.11.22

The weekly list of free educational events and resources for the association community…

Learning business growth. WBT Systems offers an association perspective on McKinsey’s ten rules for growth. Their interpretation will come in handy when you’re developing a business strategy for education programs.

Recession prep. MemberSuite identifies twelve areas your association must address to survive and thrive amidst challenging economic conditions.

Audience engagement. PropFuel shares 100 questions to ask prospective, current and lapsed members to better understand them, their needs, goals, and more. This seriously valuable list, covering a dozen communication goals, will help you interact with different audience segments in a more relevant and effective way.

Twitter. The uproar about Twitter is predictable, tiresome and amusing. As George Thorogood once said, “It don’t befund me.” The worst thing about Musk’s actions at Twitter so far is the likelihood he’ll drive it into the ground by sheer incompetency. Twitter is what you make it. If you follow outrageous people, you see outrageous things. Mute and block to your heart’s desire. Sure, you’ll come across viewpoints you don’t agree with, things that piss you off. Big deal. I see that from both political sides every day. As someone who sits firmly in the middle, the distinctions between misinformation, lies and differing opinions seem awfully blurry. Cecilia Sepp of Rogue Tulips is nonplussed as well. If you want to read a rational reaction to the outrage, check out her latest commentary: Should we be all atwitter about Twitter?

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz.

Employee screening. You can do due diligence when hiring an employee, even if you can’t afford to outsource it. This guide from Crimcheck for Associations explains how to do a proper, ethical, and fair social media screening on potential hires.

Membership mindset. The pandemic put many Country Music Association (CMA) members out of business—not the stars who kept selling records, but all the people behind the scenes. During .orgCommunity’s Solutions Day, Tiffany Kerns explained how CMA changed its mindset and started listening to and looking at members as professionals and people.

Quick hits

Advice that actually works—I’m trying to remember #1 as I start my day. (Nabeel Qureshi)

The top five reasons your pages rank (or don’t rank) in search results. (Andy Crestodina, Orbit Media Studio)

Eight proactive ways event planners can avoid post-pandemic hotel service issues. (POP | X)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Election night pasta is a tradition in our house, plus an excuse to quaff red wine during the week. I first got this idea from a recipe in the News & Observer ten years ago, but it’s no longer on their site. Doesn’t matter. I’ve modified the recipe over the years. Here are the 2022 ingredients—add and cook them as it makes sense to do so: ground beef and hot Italian sausage, onion, fennel (or ground fennel), mushrooms, garlic, marinara sauce, basil pesto, spinach and chard, smoked Gouda (or smoked mozzarella), Parmesan and whole wheat (or regular) penne. Top with Asiago, mozzarella (fresh or regular) and provolone and into the oven it goes for about 20 minutes.

Another decadent recipe, creamy swordfish piccata. On the side, sautéed asparagus (out of season, for shame, I know), chard stems, orange bell pepper, red onion, and tomato. The creamy piccata sauce and those vegetables, oh my!

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

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Fri 11/11 at 12 p.m.* – 2022 Midterm Post-Election Briefing

Hear three panels of policy specialists—House, Senate, and Executive Branch—discuss what happened in key races, how (potential) shifts in the majority impact key committees, what it all means for the rest of 2022, and what policy changes we can anticipate in 2023. More info/register.

Hosts: Quorum and Holland & Knight’s Public Policy & Regulation Group

*All events are online at Eastern Daylight Time unless otherwise noted.

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Fri 11/11 from 12 to 2:30 p.m. – techsytalk GLOBAL 2022: Attendee Experience

An intense focus on your attendees and their needs, wants and joys will lead you to success. All of your stakeholders are happy when you have engaged, happy attendees so join us to hear practical case studies on how you can create some of the happiest attendees in the world. More info/register.

Host: techsytalk

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Fri 11/11 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting

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Fri 11/11 at 4 p.m. – The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team (Book Discussion)

We’ve heard a lot about quiet quitting in employment circles lately. In The 6 Types of Working Genius, best-selling author Patrick Lencioni challenges leaders to help their people unpack their innate talents and leverage them, not just for the benefit of the organization, but for their own fulfillment. Join us for a scintillating discussion of the 6 geniuses. It isn’t necessary to read the book. More info/register.

Host: Fridays@4

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Mon 11/14 at 12 p.m. – Renewing and Lapsed Member Process (Membership Mondays)

We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. 1 CAE credit. More info/register.

Host: Amy Hemphill, ASAE

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Mon 11/14 at 1 p.m. – How Streaming Video Is Changing

Learn about the power of streaming video in the industry and how to utilize your video to elevate your events. Find out how the rest of the world is using streaming video and how this behavior with such platforms as YouTube and Twitch with a younger generation might drive expectations for online video in the events industry. 0.5 CMP credit. More info/register.

Host: MPI

Speaker: Donny Neufuss

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Mon 11/14 at 1 p.m. – Membership: Increase Value, Minimize Cost (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Charity Quick

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

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Mon 11/14 at 3 p.m. – Sizing and Investing Nonprofit Reserves

Learn about a thoughtful approach and framework executives can use to adjust the size and allocation of short and intermediate term investments amid today’s high levels of inflation. Find out how to determine whether you should maintain higher (or lower) reserves than any “rules of thumb” may otherwise indicate, and how to put funds to use across a risk/return spectrum appropriate for your specific purposes in today’s volatile environment. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jordan L. Forney, Vice President, Financial Advisor, and Christopher J. Clarkson, CFA, Senior Vice President and Director, Bernstein’s Wealth Strategies Group

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Tue 11/15 at 11 a.m. – Societies: Is Your Governance Fit For Purpose? (Fireside Chat)

Is your governance evolving to meet the needs of your changing organization? Hear about some of the challenges societies face and look at the ways some are organizing their governance, models that have worked, and some that work less well. More info/register.

Host: Society Street

Speakers:

• Katy Amberley, Chief Executive at the British Society for Haematology
• Andrew Chamberlain, Co-founder at Elevated
• Josh Wright, President of the British Society for Haematology
• Claire Angus (moderator), Director of Membership Services at the Royal College of Podiatry

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Tue 11/15 at 11 a.m. – Take the Trust Fall with First-Party Data

Strong market research builds first-party data, which empowers brands to understand and deliver desirable, delightful results to customers without the creep factor of third-party data and cookies. The result? The elusive trust every brand hopes to retain throughout the customer lifecycle. Learn about first-party data collection and processing to help you strengthen your marketing strategies for what’s next. More info/register.

Host: American Marketing Association

Speakers: Schlesinger Group’s Chief Marketing Officer Ellie Ahmadi and Chief Strategy Officer Isaac Rogers

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Tue 11/15 at 12 p.m. – Introducing and Managing Change Across the Volunteer Landscape (Crunch and Munch)

Join fellow component relations and volunteer management professionals as we discuss current trends and resources. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals

Speaker: Richard Chang, CEO, Richard Chang Associates, Inc.

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Tue 11/15 at 12 p.m. – Meetings Outlook

Review the forecast for events in the coming year, including a budget, attendance, and business conditions. Deep dive into MPI’s most recent Meetings Outlook research and discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI

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Tue 11/15 at 1 p.m. – Code of Ethics: An Association’s North Star

A well-defined and articulated code of ethics can serve as both a governance tool and a strategic management tool. Learn key ethical principles and guidance on the expected standards of behavior, the basics of an ethical decision-making framework and ethical considerations, and real world applications through case study discussions. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Linn Wheeling, MBA, CAE, Managing Director, Washington Initiative Project / Affiliate Community Engagement
• JoAnn Yanez, ND, MPH, CAE, Board Member, Academy of Integrative Health & Medicine

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Tue 11/15 at 2 p.m. – 5 Secrets to Engage Your Members

Learn what the member experience should entail, what today’s members expect from their associations, how your member benefits can drive member engagement, and how your member benefits can ensure member retention. More info/register.

Host: Grype

Speaker: Lydia Israel, Membership Specialist, Grype

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Tue 11/15 at 3 p.m. – Find Your Member Magnet: Best Practices for Sourcing New Members for Your Association

Hear tips and tricks for developing a well-planned membership recruitment strategy. Learn fresh ideas to attract the attention of non-members and encourage more people to join your association. More info/register.

Host: NXUnite

Speakers:

• Ashley Geraghty, Senior Benchmarking Consultant, Dynamic Benchmarking
• Chris Vaughan, Chief Strategy Officer, Sequence Consulting
• John Bacon, Vice President of Account Management, Naylor Association Solutions

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Wed 11/16 at 11 a.m. – Diversify Your Board of Directors

Learn how one organization changed their governance structure to meet their strategic goals, including increasing diversity on their board within a few short years of making changes. Find out how to reduce bias and create transparency in your governance process, onboard a diverse group of leaders, and create an objective process that ties the strategic needs of your organization to your leadership selection process. More info/register.

Host: Sidecar

Speakers: Veronica Meadows, CAE, Chief Strategy Officer, and Andrea Elkin, PMO Manager, Council of Landscape Architectural Registration Boards

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Wed 11/16 at 11 a.m. – PCI Compliance Workshop 101 for Associations

Learn best practices for associations implementing PCI compliance, a basic overview of PCI compliance, and what it’s designed to achieve. Hear about practical tips you can implement immediately in your organization to ensure a more secure payment environment, and review the Self-Assessment-Questionnaire, and what you should know about it. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Julie Duncan, VP Sales, Association Practice Leader, and Wade Tetsuka, CPA, President, UST

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Wed 11/16 at 11 a.m. – 5 New Practices for Producing Digital Events

Modern event production is different. It doesn’t feel the same, nor does it cost the same. Plus, it requires you to think about your in-person, hybrid, and virtual events differently from concept to execution. 1 CMP credit. More info/register.

Host: PCMA

Speaker: Joshua Butler, co-founder and COO of Falcon Events

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Wed 11/16 at 12 p.m. – AWTC Salon: Pivoting to a Career in IT

Have you considered pivoting to a career in Information Technology? In this AWTC Salon, we will share resources and advice on how to enter the IT field, such as necessary certifications, training, and/or experience. Come ready to share your own experiences and advice. More info/register.

Host: Association Women Technology Champions

Facilitator: Diane Harris, Director Information Technology & Project Management Office for the Association for Financial Professionals

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Wed 11/16 at 12 p.m. – Ask the Lawyer: Legal Trends in Association Leadership

Associations faced a variety of legal challenges in 2022 with the return of in-person events and expanded methods of creating and delivering member value. Learn about legal trends and pitfalls to avoid as associations plan for 2023. More info/register.

Host: Ewald Consulting

Speakers:

• Heidi Christianson, President, Nilan Johnson Lewis
• Sarah Ruzek, Senior Financial Analyst, Nilan Johnson Lewis

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Wed 11/16 at 12 p.m. – Brave Choices, More Voices: Aligning Ethics and DEI in Your Association

It’s time for associations to ensure ethical leadership is aligned with DEI culture. When you witness injustice or inequity, do you speak up, call out the behavior, demand a shift in polices, or ask for revised procedures? Learn more about ASAE’s newly revised Code of Conduct. The new Code focuses on how association executives can use it to align and advance your professional ethics, ensure DEI culture, and launch or revise your ethics program. 1 CAE credit. More info/register.

Host: Association Xchange

Speaker: Mariama Boney, CAE, ASAE Ethics Committee Vice Chair, and president and CEO of Achieve More

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Wed 11/16 at 12:30 p.m. – Alexandria Senior Executives Network (Alexandria VA)

Join a small group session focused on peer-to-peer exchange for association and nonprofit senior executives. Learn about new strategies for leveraging corporate partners to execute your strategic plan, increase revenue, and add member value. Get ideas for inspiring and equipping your sales team to grow your sponsorship program in strategic directions. Location: Alexandria VA. More info/register.

Speaker: corporate partnership and sponsorship consultant Bruce Rosenthal

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Wed 11/16 at 1 p.m. – Demystifying AI: Tools, Tips, And Tricks

Are you thinking about implementing AI but have no idea where to start? In this session, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

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Wed 11/16 at 1 p.m. – FBO Virtual Workshop: Finance

Join a discussion of the current or anticipated impact of inflation on association budgets, reserves, and more. More info/register.

Host: ASAE Finance and Business Operations Professionals Advisory Council

Moderator: Dennis Gogarty, Chair of the FBOPA Council and President of Raffa Investment Advisers

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Wed 11/16 at 1 p.m. – Leveraging CVBs To Exchange Community Capital for Tangible ROI

Learn how and why to use CVBs as destination influencers, as community connectors and leverage their existing relationships, as brokers of intellectual capital and exchange that capital for tangible ROI, as true partners and client vision advocates for your full meetings portfolio, and to help you understand and report your event’s impact. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Emily Scheiderer

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Wed 11/16 at 1 p.m. – How to Create Content that Sellers Use and Won’t Ignore

Marketing creates a lot of sales content. The challenge is ensuring it meets sellers’ needs and applies to situations reps encounter. Learn how to put more relevant and timely content in the hands of your sellers, improve lead quality and readiness through smarter targeting and messaging, find the right cross-functional meeting cadence to keep the engine humming, enable marketers to mine conversation intelligence, and move beyond content usage analytics to messaging intelligence. More info/register.

Host: American Marketing Association

Speakers: Allego’s Wayne St. Amand, Chief Marketing Officer, and Craig Simons, Director of Marketing

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Wed 11/16 at 2 p.m. – Turbocharge Your Post-Election Strategy: Tips and Best Practices from the Pros

Learn how to use this time to educate legislators ahead of the 2023 sessions, educate and motivate your advocates for action, capitalize on lame-duck members and leverage their platform, and create and strengthen relationships that work to your organization’s advantage. More info/register.

Host: FiscalNote

Speakers:

• Nate King, director of congressional affairs for International Justice Mission
• Kristin St. John, senior manager of coalition and advocacy campaigns at McKesson
• Joe Franco, president of The Advocacy Association
• Mallory Howe Molina, director of sales at FiscalNote

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Wed 11/16 at 2 p.m. – How to Design a Responsive Nonprofit Marketing Plan Fit for Uncertain Times

Learn about a practical, zero-base approach that simplifies the planning process, creates flexibility through iterative learning, and produces an actionable plan that aligns your team for success. More info/register.

Host: Feathr

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Wed 11/16 at 2 p.m. – What’s Your Sustainability Game Plan for Events?

When it comes down to how to actually implement sustainable practices into your meetings and events, confusion abounds and advice is needed. Learn how to create actionable targets for your events, what data matters and how to track it, and ways event tech can help you achieve your sustainability goals. 1 CMP credit. More info/register.

Host: MeetingsNet

Speakers: Alyssa Peltier, Senior Manager, Market Insights, Cvent and Kris Justice, Senior Manager for Enterprise Customer Success, Cvent Europe

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Wed 11/16 at 3 p.m. – How to Make Purple People: A Comprehensive Recipe

Strengthen your teams by blending the skills of your business staff (blue) and technology staff (red) to create Purple People. Learn why Purple People are important, how to improve the outcome of your technology projects and organization goals by fully leveraging your in-house resources, and how to add technology skill-building to your team’s professional development plan. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Josh Carlson, Founder & Chief Innovator, Chris Hunter, Aptify Solution Expert, and Olivia Wilkins, Business Analyst/Project Manager, PerByte

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Wed 11/16 at 3 p.m. – Deliberately Designing Your Association’s Strategy for 2023

Strategic planning is a never-ending cycle. Discover practical steps and approaches to a well-thought-out plan that will help your association shine through the year ahead. More info/register.

Host: NXUnite

Speakers:

• Artesha Moore, FASAE, CAE, President and CEO, Association Forum
• Elizabeth Johnson, Executive Vice President, Big Red M
• Eric Ryan, co-founder, Mission Met

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Wed 11/16 at 3:30 p.m. – The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Get a review of the roses and thorns of an LMS strategy, and learn to navigate the selection process from beginning to end so that your organization and eLearning content can flourish. More info/register.

Host: Association Universe

Speakers: Amanda Davis, Chief Experience Officer, and Liam O’Malley, VP of Association Solutions, Blue Sky eLearn

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Thu 11/17 at 9 a.m. – Association Business Development Meet-Up: Sales Reporting for Everyone

All business development need metrics to move the needle for their products or services. This PAR business development meet-up will explore the performance, frequency and approach to business development data. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue

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Thu 11/17 at 11:30 a.m. – How to Craft a Winning Webinar Strategy for 2023 and Beyond

Marketers who rely on experiences to connect with their audience, understand the power of webinars. Learn how to implement the latest trends into your webinar strategy, leverage the data to build a stronger experience, keep up with the evolving audience behaviors, and meet your strategic goals. More info/register.

Host: American Marketing Association

Speakers:

• Jess Brown, Heading of Marketing, Notified
• Sourabh Kothari, Co-Founder and CEO, Mindcurrent
• Dana Walcott, Program Manager, Global Event Technology, Bloomberg
• Mindy Weinstein, PhD CEO, Market Mindshift

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Thu 11/17 at 12 p.m. – 11 Ways to Help Chapters Avoid (or Handle) a Crisis

Learn tips and best practices to help handle (or hopefully avoid) your next chapter crisis. We’ll cover all kinds of troublesome scenarios, from chapter financial mismanagement, fraud, and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

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Thu 11/17 at 12 p.m. – Running a Tight Ship: Maximizing Efficiency for Small Associations

Running an association—whatever size it may be—has its challenges, but once you find a system that works, success is right around the corner. Hear how associations should evaluate their current practices to maximize efficiency, as well as build new strategies to grow and flourish. More info/register.

Host: NXUnite

Speakers:

• Matt McEwan, Vice President of Sales & Marketing at Minutes Solutions
• John Flaherty, Vice President of Business Development at Ntiva
• Mark DiPinto, Marketing Manager at GetQuorum

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Thu 11/17 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

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Thu 11/17 at 1 p.m. – Why Data Integration is a User Experience (UX) Problem

Too often when thinking about user experience, organizations focus on the color of their buttons and the font of their text. But a customer’s experience with your organization goes way beyond. Learn about key areas where you may be ignoring opportunities for data integration, and why ignoring those opportunities is hurting your customers. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner, Meta-Dao

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Thu 11/17 at 2 p.m. – LGBTQIA2+ Meet-up: Continuing the Conversation

Discuss how this group can make an impact for the good for our community and beyond at the next ASAE 2023 in Atlanta. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

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Thu 11/17 at 3 p.m. – Event Exhale

Hear a panel of four event professionals discuss navigating understaffed event teams, vendor negotiation, finding talent and onboarding new team members, guaranteeing your event has value, demonstrating that value to your stakeholders and audience, and reemphasizing the importance of event producers. 1 CAE/CMP credit. More info/register.

Host: Event Farm

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Thu 11/17 at 4 p.m. – Positive Psychology: How to Flourish & Be the Best of Ourselves Each Day

Positive psychology principles can impact workforce productivity and create a culture that invites creativity, innovation, and collaboration. Hear about the concept of flow, engagement, purpose, and the PERMA model. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Speaker: Dr. Ofelia Olivero, Chief of the Diversity Intramural Workforce Branch, National Cancer Institute

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Thu 11/17 at 6:30 p.m. – Black Association Executives Community Call

More info/register.

Host: ASAE Black Association Executives

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Fri 11/18 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Barbara J. Armentrout, CAE, Managing Partner, Mesa Group

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Fri 11/18 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting

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Tue 11/22 at 11 a.m. – ASAE’s Digital Transformation: Embracing the Ecosystem Approach to Software

For decades, ASAE had a traditional AMS-centered stack as the core of their business systems infrastructure. Two years ago, ASAE started to explore alternatives to the traditional model, and now in 2022 are beginning the rollout of a new suite of tools that will transform and modernize the organization. Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools, connected together, focusing on the member experience. Hear about the key components of ASAE’s new technology stack including the Member Data Platform (MDP), Integration Platform as a Service (iPaaS), eCommerce platform, and other cloud-based solutions. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Jeff Horne, Co-Founder, CEO, Wicket
• Reggie Henry, CAE, Chief Information and Performance Excellence Officer, ASAE
• Mani Jagadeesan, President & CEO, ShuffleLabs

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.

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Creative Commons licensed photo by George Pagan III via Unsplash