The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

86 “normal,” please. Joy S. Davis, CAE, who works at the American Association of Pharmaceutical Scientists, said: “I need to operate now and look forward, not try to claw may way back to ‘normal.’ The ‘normal’ we know is history. And I have to ask, do we really want to repeat it? We should not, even if we think we can.”

Yes! Preach, woman! This is a pledge everyone should repeat upon starting work each day. Read the rest of her excellent post, Normal is Over(rated) – For Now, at the Velvet Chainsaw Consulting blog.

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”

Virtual conference pricing. I’m realizing each of this week’s posts has a serious message to share. Here’s one from MemberSuite: your virtual events have value so stop making them free. Can I get an amen?! You devalue your community, content and conversations by not charging attendees an appropriate registration fee.

Sponsorship redesign. The Academy of Medical-Surgical Nurses had just revamped their sponsorship program when the pandemic hit. Rasheeda Childress at Associations Now describes how they created customized opportunities for their premier partners instead of offering the same old, tired silver, gold and platinum menu of sponsorship “benefits.”

Gratitude practice. Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Fíonta shares a bunch of ideas for thanking your volunteers and cultivating an organizational habit of gratitude.

Quick hits before we get to the list of next week’s free education:

  • Dreading a winter lockdown? Learn to love walking in the rain. (Melissa Harrison, The Guardian)
  • 11 easy weekday habits that let you be lazy on the weekends. (Ella Cerón, Apartment Therapy)
  • Trust me on this one… David Whyte’s “Blessing” poems are interpreted through a visual journey across the Irish landscape in this short film by filmmaker Andrew Hinton. (Emergence)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Embrace the cozy. When it gets cold, I start thinking about cranberries—childhood conditioning, I guess. The star of our Sunday dinner was cranberry chicken parmesan. It may sound weird but it’s really good. While eating the leftovers for lunch, I realized it’s a bit like Thanksgiving and since this Thanksgiving is a no-turkey feast (yay!), that’s fine by me.
  • “Yellowfin tuna, again?” A phrase often heard in this house but never with a whiny tone, always an excited one. This time, I made blackened tuna with a spice rub of brown sugar (responsible for some serious blackening), chili powder, garlic and onion powder, cumin, coriander, cayenne and salt.
  • An even simpler fish dish the next night: black drum fillets baked with butter, lemon juice, Aleppo pepper flakes and Turkish seasoning.
  • I was getting bored with my usual greens treatments, so I took inspiration from this recipe to make kale, radish, turnip and daikon greens with linguiça, chickpeas, onion, sweet pepper, jalapeño, garlic and smoked paprika.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/23 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/23 at 1 p.m. – Leveraging Your CVB Relationship: Tapping Into Free Services From CVBs/DMOs

Hear how to gain new insights and benefit from the myriad free services provided by CVBs and DMOs that will ease your bottom line, workload and stress. Learn how to design an action plan for integrating services of CVBs and DMOs as part of your event resources, create empathetic compassionate relationships with your industry partners, and devise your own toolbox of free services to request from CVBs and DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh


Mon 11/23 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/24 at 11 a.m. – The Future of Events: Sharing a Vision of Emerging Trends

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Hear about the key areas and trends defining the future of events and the opportunities that these hold for event professionals. More info/register.

Host: Virtual Events Institute


Tue 11/24 at 2 p.m. – 10 Online Association Community Leaders Discuss the Role of Community in 2020 (Association Chat)

In a year with fewer in-person meetings, online communities have played an important role in helping people feel more connected. Find out how the leaders for some of your favorite online communities in the association community have stepped up to the challenge. Hear why they created their groups, the stories they’ve heard this year, the lessons they’ve learned, the role of community right now and what opportunities there are for more community members to become more involved or even create their own online groups. More info/set reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat


Wed 11/25 at 8 a.m. – Maximizing Revenue through Smart Pricing Strategies

Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. More info/register.

Host: Halmyre


Wed 11/25 at 9 a.m. – Conferences and Meetings: Has the Pandemic Been the Mother of Invention?

Join our speakers discussing their experiences of running their annual meetings online this year, reflecting on what worked well and what worked less well, and how their experience of this year will inform their meetings strategy going forwards. More info/register.

Host: Society Street


Wed 11/25 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 11/25 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/25 at 8:30 p.m. – Meaningful Engagement: Communicating with Your Members in Troubled Times

In uncertain times, members look to their association for guidance and direction. They are hungry for interaction from their industry leader and trusted partner… you! We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including email marketing, member portal, relationship management, online events, and remote working and digital transformation. More info/register.

Host: Professional Advantage

Presenters:

  • Ann Davey, CEO, Massage & Myotherapy Australia
  • Chris Harrington, CEO, Australasian Cemeteries & Crematoria Association
  • Dennis Dalla Costa, Business Development Manager, Professional Advantage
  • Nick Koerbin (FSAE), Executive Director, Association Executive Services

Tue 12/1 at 12 p.m. – Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap)

Learn how to evaluate your current governance system and introduce the concept of governance redesign. Hear about getting buy-in from board members and a governance system design framework. Walk away with the knowledge needed to redesign your governance system so that its functionality is improved and the board is better positioned to add value. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Robert Nelson, CAE, Principal, Nelson Strategic Consulting


Wed 12/2 at 11 a.m. – VIVid Virtual Presentations

Learn three categories of engagement techniques that you can use to accomplish your virtual presentation’s goals by engaging attendees and helping them stay focused on your presentation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Presenter: John Bellotti, Chapter Program Manager, National Association of Tax Professionals


Thu 12/3 at 12:30 p.m. – Measure What Matters: DEI Impact

Hear about the diversity, equity and inclusion (DEI) metrics other organizations are tracking, share your own successes and challenges, and gain a better collective sense on how to measure what matters when it comes to DEI impact. More info/register.

Host: McKinley Advisors

Presenters:

  • Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association
  • Tim Hopkins, senior advisor, McKinley Advisers

Thu 12/3 at 2 p.m. – The Path to Association Podcast Success

Hear why the panel of podcasters decided to start one for their organization, how they develop the content and content schedule, what it takes to produce the episodes – the magic that happens behind the mic, how they launched the podcast and tips for promotion, feedback they’ve gotten from members, and what they know now that they wish they knew before they started. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Dave Coriale, President, DelCor Technology Solutions
  • Patricia Cole, Vice President of Communications, Catholic Charities USA
  • Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States
  • David Werning, Director of Content Development, Catholic Charities USA

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Looking forward. The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education.

The future of work. We all used to think working from home was the future of work. Now that the future is here, what’s next? WBT Systems shares eleven predictions for the future of work and how they might impact associations.

Virtual job fairs. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event.

Virtual exhibitors/sponsors. The American Society of Anesthesiologists decided to deemphasize the exhibit hall portion of its online annual meeting and create “engagement packages” for sponsors instead. What a smart idea. Jennifer Dienst at PCMA Convene describes what these packages included.

Sharing chapter successes. Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest.

DE&I in action. Wondering how to move forward with DE&I initiatives beyond the ubiquitous statement? McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development.

Quick hits before we get to the list of next week’s free education:

  • Association execs: make sure your IT dept or outsourced team is taking care of these very real website issues for you… 4 ways to fight fake traffic on your association’s site. (Ernie Smith, Associations Now)
  • Thinking about trying something new? First figure out if you have “wantivation” or “motivation” for your new idea. (Glenn Tecker, Tecker International)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Nearly every week, I’ve been getting eggplant in my CSA share. Instead of the usual eggplant and peppers side dish, I made eggplant lasagna. I did miss the texture and taste of pasta—I’d add a layer or two of that next time. I added pesto instead of just basil to the ricotta and spinach mix—a good idea.
  • I’ve seen lots of recipes for spiced oils in the past year or so. Last year, I made this chile crisp oil for fish—very good. Last week, I made a half recipe of this crunchy spice oil for yellowfin tuna—also very good.
  • One of my favorite Sunday breakfasts happens when I have leftover roasted sweet potatoes or root vegetables. But this time I made breakfast for a weeknight dinner—a sweet potato and daikon radish hash with sweet pepper, poblano, jalapeño, onion, garlic and warm spices like smoked paprika and cayenne. Stir chopped pan-seared salmon into the hash and top it all with a fried egg.
  • Here’s a nice idea for green beans. While you’re steaming the beans, sauté garlic and almond slices in a neutral oil supplemented with a few pads of butter. Toss in the beans along with lemon juice and zest and mix it all together. Yum.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/13 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/16 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/16 at 12 p.m. – Creating Safe Spaces: A CEO Dialogue

As we look to the future, many factors must be considered as associations contemplate what the work environment will look like, including how to create safe spaces and foster a feeling of security for staff, members, and others returning to a physical and communal office. Hear insights from industry experts regarding creating safe spaces and CEO colleagues about the factors they are considering when making these difficult decisions, including staggered work schedules, flexible schedules for families with school-aged children or those caring for others, and issues regarding transportation concerns and legal liability for employee health. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Georgi Ann Bailey, Hon. AIANYS, CAE, executive vice president, American Institute of Architects, New York State
  • Torey Carter-Conneen, CAE, chief executive officer, American Society of Landscape Architects
  • Philip Kent, external affairs director, CopernicusMD and Consultative Genomix, member, Covid Consortium
  • Jon C. Olmstead, executive managing director, tenant advisory group, Cushman & Wakefield
  • Robert Skelton, CAE (moderator), chief administrative & credentialing officer, ASAE: The Center for Association Leadership

Mon 11/16 at 1 p.m. – Professionals in Certification Networking Event

Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. The conversation will be light and provide attendees a casual environment to talk with other certification professionals about your challenges and/or successes. More info/register. <I assume this is for Forum members only.>

Host: Association Forum


Mon 11/16 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/17 at 11 a.m. – How Indy is Successfully Hosting Live Events Right Now

Indy has welcomed over 50,000 attendees across 21 events and 65 days, with no known COVID cases. Through a four-tier approach, learn how the CVB, convention center, and county public health department are working together to successfully host live events in a safe and effective way. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a case study on a successful event from start to finish. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Krysten Douglas, Senior Sales Manager, Visit Indy
  • Daren Kingi, Senior Vice President of Sales, Visit Indy
  • Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium

Tue 11/17 at 11 a.m. – CEO Update LIVE: Compensation

Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020. Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts. Hear about the latest pay data, how organizations should be re-evaluating compensation for staff, executives and CEOs in light of the new business paradigm, and how groups can continue to incentivize top performers. More info/register.

Host: CEO Update

Presenters:

  • Charles Quatt, president and founder of compensation consulting firm Quatt Associates
  • Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart
  • Mark Graham (moderator), managing director of CEO Update

Tue 11/17 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 11/17 at 1 p.m. – Facilit8Me Community of Practice

Join us for our open community of practice dialogue. Bring your current facilitation challenges for supportive feedback and solution. More info/register.

Host: Event Garde


Tue 11/17 at 2 p.m. – Facilitation: The One Skill that Makes Everyone Better (Association Chat)

So much more becomes possible when more people in an organization are capable, competent, and confident in facilitating or making facilitative contributions. After a long career in higher education, association management, and organizational development consulting, Jeffrey Cufaude has one purpose and passion as he begins his final career chapter: helping people facilitate better. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Jeffrey Cufaude


Tue 11/17 at 3 p.m. – GivingTuesday for Procrastinators

last-minute strategies and what you should be doing right now to help prepare you for GivingTuesday success. More info/register.

Host: GivingTuesday


Wed 11/18 at 8 a.m. – Powering Engagement with Persona-Led Marketing

Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. More info/register.

Host: Halmyre


Wed 11/18 from 8 a.m. to 5:05 p.m. – Conversations by Vanilla

An annual celebration for community builders, bringing together practitioners from around the world to share their stories, their experiences and their knowledge. Our goal is to give you an energizing event to propel you into 2021 ready to build better communities. More info/register.

Host: Vanilla


Wed 11/18 at 11 a.m. – The State of the Event Industry: A Research Backed Plan to Venture Into Uncertain Times

Hear the results of a research study that asked 1,700 event professionals what the present and the future look like for events. Topics covered include a timeline for the comeback of meetings and events, the impact of Covid-19 on the industry, and the role of virtual events. CMP credit. More info/register.

Host: Event MB

Presenters:

  • Julius Solaris, Editor in Chief, EventMB
  • Corey McCarthey, CMO, Socio
  • Sabrina Meyers, Co-Founder, Two Social Media Chicks
  • Nick Borelli, President/ Strategist, Borelli Strategies

Wed 11/18 at 11 a.m. – CAE Exam: Your Burning Questions Answered

Taking the CAE Exam in December 2020? Join us to hear from recent CAEs about their experience, their test taking tips and more, as well as what it was like to take the recent exam virtually. You’ll have an opportunity to ask your final questions before the exam date. Although this will not be a content driven session, there may be references to the subject domains covered on the CAE exam. More info/register.

Host: New York Society of Association Executives


Wed 11/18 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 11/18 at 11:30 a.m. – Preparing for 2021 and Beyond: The Association Business Model of the Future

Virtual engagement, automation and artificial intelligence were already influencing the way associations work, and this year associations have seen these trends accelerated along with their revenue streams getting turned upside down. Learn how you can derive opportunity from the disruption of 2020. Hear how to meet today’s member needs, actively engage new audiences, and uncover new revenue opportunities. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Susan Connors, General Manager, Nimble AMS
  • Tristan Jordan, General Manager, YM Careers

Wed 11/18 at 12 p.m. – Your Membership Marketing Playbook:
Game Changers for Driving Membership Growth

You need members, but acquiring them and holding onto budget dollars isn’t easy right now. Get proven strategies and immediately applicable tools and tactics to build your membership marketing playbook. Learn about three game changers for driving membership growth for your organization. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenters: Elisa Joseph Anders, Senior Account Director, and Rick Whelan, President, Marketing General Inc.


Wed 11/18 at 12 p.m. – Buyer Personas: Reflecting, Adapting and Perfecting

The end of the year is a great time to reflect on your buyer personas to see if the past 12 months has brought any major changes in their habits or the way you approach them. But, this year has seen more ups and downs than most as we all shifted to adapt to a more virtual strategy. Learn how to re-evaluate your buyer personas for accuracy as well as adaptations and considerations you should keep in mind as you look toward 2021. More info/register.

Host: New Breed Marketing


Wed 11/18 at 1 p.m. – Operationalizing Data and Analytics

While theory and strategy are important, this webinar provides a behind-the-scenes look at how associations have operationalized data and analytics. We surveyed close to 200 associations to learn where they are today, what works, what doesn’t, and what it takes to build a more data-driven organization. Learn about the latest trends and hear case studies from peers that can be applied within your own association. More info/register.

Host: Association Analytics

Presenter: McKinley Advisors


Wed 11/18 at 1 p.m. – Virtual Event Design Gotcha Flummoxed? Stop Thinking, Start Feeling, Design Differently

Hear about the 4-step framework used by several associations to transform their approach to solving seemingly unsolvable problems and designing incredible experiences. Learn why the first step towards designing an amazing virtual event experience is to shift your problem-solving paradigm. Understand The Lottery Effect and how it prevents you from designing an effective virtual event experience and identify whether it’s hindering your team now. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Mallory Gott, founder and creative director of G+A, an experiential design firm


Wed 11/18 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/18 at 2 p.m. – Ask the Attorney: New Contract Considerations for Live and Hybrid Events

As meeting planners begin to bring back in-person gatherings and hybrid events with both in-person and digital elements, a number of legal questions have come up related to hotel contracts, liability for attendee safety, technology vendor contracts and more. Get your questions answered and hear about options for working with venue partners and ensuring you avoid any legal difficulties. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenter: Jonathan T. Howe, president and founding partner of Howe & Hutton Ltd.


Wed 11/18 at 2 p.m. – Where Are We Now? How Our Industry Continues to Elevate and to Articulate the Importance of Diversity, Equity & Inclusion

Hear from executives of key industry organizations as they share what each of them is doing to lead and innovate in this time of uncertainty. Understand how we are moving towards social and economic transformation as an industry and how each of us can take an active and necessary role to move our communities for further inclusion, equity, and diversity. More info/register.

Host: MPI

Presenters:

  • Charlotte Hayslett, Vice President of Human Resources, Visit Milwaukee
  • Derrick Johnson, Director of Event Strategy & Chief Diversity Officer and Chair of the LGBT MPA Board of Directors, Talley Management Group
  • Apoorva Gandhi, Vice President Multicultural Affairs and Business Councils and Board Member of the International Gay & Lesbian Travel Association, Marriott International
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau

Wed 11/18 at 2 p.m. – Maintaining Key Connections

How can you continue to connect with others, reduce your own stress, and be an advocate for all your colleagues in the industry? Learn about the stress you are experiencing and how to curb its negative effects. Hear about techniques to successfully network and continue to connect with others through this time of technology-based connections. More info/register.

Host: PCMA

Presenter: Michael Levin, President, Custom Solutions, Inc.


Wed 11/18 at 2 p.m. – Mastering Work/Life Balance in the Virtual Workplace

Are you working more, but feel like you’re getting less done? Are you emotionally exhausted from all the non-stop bad news? Are increased emails, calls, texts, tweets, and meetings consuming your life and stifling your productivity? If you answered yes, you’ll want to join us for a fun, interactive Q&A session on finding the balance and intentionality you need to thrive at work and at home even during trying times. More info/register.

Host: The Mentor Project

Facilitator: Meico Marquette Whitlock, Founder and CEO, MindfulTechie


Wed 11/18 at 3 p.m. – Building a Better Nonprofit Software Selection Process: Ask the Experts Webinar

To be successful with selecting new software at your organization, you need to start by identifying and planning for the organizational change that will occur within the future implementation. Get answers to your questions on ways to create a sound process for software selection, before you consider the specific technologies available to meet your organizational needs. More info/register.

Host: Community IT

Presenter: Kyle Haines, David Deal, and Peter Mirus, co-founders, Build Consulting


Thu 11/19 at 10 a.m. – Virtual Events: How to Get the Registration Experience Right

The registration process is still one of the most important things to get right when planning a successful virtual event. If your attendees are getting frustrated with complex forms, log-in passwords and a long list of seemingly unnecessary questions, then chances are they’ll give up and look elsewhere. Learn how to create a simple but effective registration experience, use personalized registration journeys to boost attendance, collect valuable data with the least inconvenience to your attendees, and ensure you meet Data Protection Regulations/GDPR compliance. More info/register.

Host: Eventsforce


Thu 11/19 at 11 a.m. – How to Market Your Hybrid Event

Hear practical tips and considerations to successfully market our hybrid events, including how to best position the virtual and live components of your hybrid event, key questions you and your team should consider in crafting a marketing plan, and how to acknowledge and satisfy new considerations that live event attendees have in today’s new reality. More info/register.

Host: Association Success

Presenter: Aidan Augustin, Co-Founder and President of Feathr


Thu 11/19 at 11 a.m. – How to Get and KEEP Your Virtual Audience Engaged

Why is it we can scroll social media for hours without getting bored, but can’t manage to stay interested in an hour-long virtual event session? We bust the myth that authentic audience engagement at virtual events is impossible. Heart tips on how to get – and KEEP – your attendees interacting, even 100% online. More info/register.

Host: Swapcard

Presenters: Sabrina Meyers, Vincent Bruneau and Mia Masson


Thu 11/19 at 11:30 a.m. – Pro-Tips for Planning a Scientific Conference in the Middle of a Pandemic

Right now, there is no clear path for event organizers to follow. Global and local regulations are in constant flux, and predictions for the future often create more questions than answers. All the while, associations and scientific communities are trying to find a way to continue the valuable knowledge sharing that once happened at traditional in-person conferences. Hear about strategies to help you and your community cope with the constant change, plus tips for conference plans that can flex when you need them too. More info/register.

Host: Ex Ordo

Presenters:

  • Paul Gentry, Conferences & Events Manager, Royal Statistical Society
  • Anne Ornelas, Senior Operations Manager, CASSS – Sharing Science Solutions
  • Mary Beth Barilla, Program Director, Society for Scholarly Publishing

Thu 11/19 at 12 p.m. – Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021

The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. Hear about specific tools to help maximize chapter performance in this new reality. Learn how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle and Peggy Hoffman, founders, Mariner Management


Thu 11/19 at 12 p.m. – Becoming an Ally in Scholarly Publishing

Join a discussion about the recently published “Antiracism Toolkit for Allies”, the first of three in the series released through the Toolkits for Equity Project. Hear about the process of creating this helpful resource as well as the role of allies in creating workspaces that are welcoming for Black, Indigenous, and People of Color. More info/register.

Host: Society for Scholarly Publishing Raleigh-Durham

Presenters:

  • Jocelyn Dawson, Journals Marketing Manager, Duke University Press
  • Alejandra Mejía, Editorial Associate and Student Worker Program Manager, Duke University Press

Thu 11/19 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 11/19 at 2 p.m. – 2020 Key Learnings and How to Plan for 2021

Join this fireside chat to learn how to make more revenue from your next virtual or hybrid event, leverage real-time data and analytics to create a custom experience, and keep your organization indispensable to your constituents. More info/register.

Hosts: Juno and 360 Live Media


Thu 11/19 at 2 p.m. – Play to Win: Competing in the Digital Arena

Hear about tactics, technologies and tips you need to recruit and retain members in 2021; proven practices for finding new members digitally and marketing to them; and strategies top companies and associations in the US are using to increase engagement. More info/register.

Host: MultiView

Presenter: Yariv Drori , Chief Strategy Officer, MultiView


Thu 11/19 at 2 p.m. – Say Hello to Hybrid: What to Think About as We Look to the Future

Large in-person meetings aren’t coming back anytime soon. But new venue safety protocols combined with more technology offerings have allowed planners to start exploring a new format for their content: hybrid meetings. Learn why just live streaming your general session isn’t a hybrid meeting. Hear about the staffing considerations, audience engagement, and even the exhibit hall items that you’ll need to consider so you can get a good night’s sleep and be ready to roll for your hybrid events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Shayna Moskowitz, DES, Director of Meetings and Event Technology, Part 2 Events
  • Darryl Diamond, CMP, Chief Experience Officer, Big White Dog Events

Thu 11/19 at 2 p.m. – Optimizing Digital Events for Multiple Stakeholders

Hear about the process the Medical Group Management Association (MGMA) used to produce compelling sponsorship offerings that drove significant virtual exhibit hall traffic and how it created a meaningful, fun, and engaging digital experience for its audience. More info/register.

Host: Smart Meetings

Presenters:

  • Megan Finnell, CMP, Director of Meetings and Conferences, MGMA
  • Craig Wiberg, MLS, MBA, Senior Product Manager, MGMA

Thu 11/19 at 4 p.m. – Digital Member Communications: How Hard Decisions Led to Pandemic Praise (Reston-Loudon Idea Swap)

In 2020, most conversations are happening digitally, but getting here has been a long, at times difficult road, as legacy methods kept us guessing, “who’s actually reading this?” Learn how one association stepped through this digital transition—and was grateful to have done it before the pandemic hit. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Laura Withers, Vice President of Strategic Communications for NTCA─The Rural Broadband Association


Fri 11/20 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Un-hybrid conference. At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Or will they? Can you imagine planning and producing two simultaneous conference experiences—one for on-site attendees and one for the virtual audience? Yikes. WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later.

Chapter bright spots. If you were at the Association Component Exchange (CEX) last week, you heard about the “bright spot” concept. Billhighway explains how to identify bright spots—chapters that are achieving success by doing something different, something others chapters can replicate.

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value.

Accessible virtual events. Matchbox Virtual Media—with the help of Joan Eisenstodt, Samantha Evans and Gift Tshuma—published an Accessibility Guide for virtual events. With all the focus these days on inclusion, please don’t forget about accessibility.

Agile budgeting. Fall is traditionally the budget season for many associations, but I have a feeling 2021 budgets will truly be living documents. At the Harvard Business Review, Darrell K. Rigby, Joost Spits and Steve Berez suggest an agile approach to budgeting for uncertain times. Associations will profit, ha ha, from this guidance too.

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Our Election Night tradition is a big plate of cheesy baked pasta. This year, I went with a recipe for Baked Rigatoni with Lamb Ragu from Ina Garten’s new cookbook, Modern Comfort Food. Yes, indeed, it is a huge casserole of comfort food that I’m still enjoying. Add it to your repertoire—if you’re a lamb lover like me.
  • I probably should have chosen a different preparation for the greens I served on the side—a mix of kale, collards and baby mystery greens—but I guess I had comfort on the mind when I picked this creamed greens deluxe Swoonworthy, I’m telling you, so good.
  • The next night, I baked speckled trout fillets with lemon juice, Aleppo pepper flakes and butter. Nothing else is needed to enhance that amazing trout flavor.
  • Every two weeks, I feed Tony, my sourdough starter, and need to do something with the discard. So I made sourdough maple walnut bread on Sunday for a breakfast treat. It was sort of like a quick bread—no rise needed. Still enjoying that too!

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge)

Join a discussion that evaluates the results of the 2020 US Presidential Election and their impact on the association and not-for-profit sector. The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. More info/register.

Host: New York Society of Association Executives (NYSAE)

Presenter: Michael Taylor, Vice President, Public Affairs, Kellen

*All times are Eastern Standard Time unless otherwise noted.


Fri 11/6 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 11/6 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Our topic is the ASAE Research Foundation ForesightWorks action brief on Transparent Organizational Ethics. Please review the action brief before Friday’s session. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 11/9 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/9 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 11/9 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domain is mobility and logistics, and the drivers of change conversation topics are: toward a spectrum of abilities and virtualized meetings. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Tue 11/10 at 10 a.m. – Top Tips for Choosing a CMS

Hear about the features of leading CMS products for associations including Sitefinity and WordPress and the top factors to consider when making your selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, digital strategist, Results Direct


Tue 11/10 at 11 a.m. – How to Scale Community Globally

Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Find out how to expand your existing playbook to plan accordingly to incrementally grow their community to serve a global audience. More info/register.

Host: Community By Association

Presenter: Dani Weinstein, Community Builder, Strategist and Advisor


Tue 11/10 at 1 p.m. – Building Your 2021 Communications Plan

Discover everything that needs to go into your 2021 communications plan. Learn how to set goals that bring value, define activities and tactics for your goals, identify key audiences, and manage your plan throughout the year (no matter what it brings!). 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen


Tue 11/10 at 2 p.m. – How to Master AMS Selection from Your Home Office

AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations. So, how do you get the answers you’re looking for without the ability to attend in-person demos or corner a salesperson to get the low-down on their AMS or other association technology solution? Learn how you can perfect the AMS selection process without ever leaving your living room. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Protech Associates

Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Terry Brown, VP of Project Services, Protech

Tue 11/10 at 2 p.m. – New Congress, New Problems

Hear about key policy areas likely to emerge in the coming years, tips for building relationships with new legislators in a virtual world, and best practices for maximizing your government relations strategy in 2021. More info/register.

Host: FiscalNote


Tue 11/10 at 2:30 p.m. – Association Board Leadership & Governance in the Era of Business as Unusual

As the nation cautiously moves forward after the initial wave of Covid-19, associations are preparing to address a variety of uncertainties in their upcoming board meetings and planning sessions. The panel will discuss how interactions between board and leadership have evolved during this pandemic, how boards have led through the unforeseen challenges of Covid-19, how associations are navigating the new virtual environment to ensure ongoing engagement, scenario considerations leaders and boards are planning, and opportunities associations can leverage to support their community and membership. 1 CAE credit. More info/register.

Host: ASAE Business Solutions and OnBoard

Presenters: Sharon Newport, CAE, Lynda J. Patterson, FASAE, CAE, Susan Robertson, CAE, and Johnnie White, MBA, CAE, CMP


Tue 11/10 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domains are lifelong learning and the circular economy, and the drivers of change conversation topics are: higher education 3.0, microlearning, beyond recycling, and ethical consumption. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Tue 11/10 at 3 p.m. – The Secret to Communication with Speakers and Attendees in a Virtual World

One of the main challenges with planning virtual and hybrid events is good communication. On this webinar, we’ll explore how to identify patterns of misunderstanding, follow the path of least resistance, and give speakers and attendees enough information to keep them satisfied while still in the planning stages. 1 CMP credit. More info/register.

Host: PCMA


Wed 11/11 at 8 a.m. – 6 Ways to Build Value in a Pandemic

Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. More info/register.

Host: Halmyre


Wed 11/11 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 11/11 from 11 a.m. to 6 p.m. – RE:VISION 2020

A virtual event where logistical guidance meets thinking about our industry in new and powerful ways, with educational sessions, networking opportunities, and a chance to experience Pathable’s virtual event platform firsthand. Hear from a dynamic roster of industry experts on the topics of attendee engagement, agenda-setting, pricing, planning, exhibitor value, and more. More info/register.

Host: Pathable


Wed 11/11 at 1 p.m. – The Secrets to Structuring Your Total Event Program for 2021

Learn how to realign your total event framework so that virtual, hybrid, and in-person events all have their spot to shine, set up your organization with the right mindset and skillset for successful events in 2021, and structure a flexible, agile tech stack that allows you to execute and capture value no matter the event type. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Mike Dietrich, Vice President, Product Marketing, and Alyssa Peltier, Senior Manager, Event Marketing, Cvent


Wed 11/11 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/11 at 2 p.m. – Best Practices for Hybrid Events

Learn tips for engaging in-person and remote attendees simultaneously, how to create interaction between both audiences and how combining both live and digital components can generate long-term business benefits. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Jennifer Kingen Kush, Founder, Kingen Kush Solutions
  • Arianna Rehak, CEO and Co-Founder of Matchbox Virtual Media
  • Leah Lazzari, CMP, Manager of Large Events, Matchbox Virtual Media

Wed 11/11 at 2 p.m. – How to Create a Virtual Event Experience that your Audience Will Love

Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. Hear newly emerging best practices in virtual events. As speakers and organizers of virtual events, David and Michelle have unique opportunities to talk with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice. More info/register.

Host: Accelevents

Presenters: David Meerman Scott and Michelle Manafy, co-authors of the new book Standout Virtual Events


Thu 11/12 at 11 a.m. – Presidential Presence: Making Your Mark in the Board Room

Hear about the leadership environment facing volunteers. Listen to a panel of volunteer leaders discuss their perspective and find out how to prepare your volunteer leaders for success. More info/register.

Host: Ewald Consulting

Presenter: Dean West, FASAE, president, Association Laboratory


Thu 11/12 from 11 a.m. to 6 p.m. – RE:VISION 2020

A virtual event where logistical guidance meets thinking about our industry in new and powerful ways, with educational sessions, networking opportunities, and a chance to experience Pathable’s virtual event platform firsthand. Hear from a dynamic roster of industry experts on the topics of attendee engagement, agenda-setting, pricing, planning, exhibitor value, and more. More info/register.

Host: Pathable


Thu 11/12 at 12 p.m. – Using Data Analytics to Inform Decisions for Professional Development

Hear how data analytics can be used to inform content strategy, increase event and webinar attendance, and deliver more relevant programming for professional development. Topics include leveraging text analytics from surveys and online community discussions, improving targeted marketing and segmentation for better results, using predictive analytics to determine the likelihood to attend, and best practices for content strategy and data analytics. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters: panel of speakers from Association Analytics, ASAE, and the Colorado Society of CPAs


Thu 11/12 at 12 p.m. – Tackling Uncomfortable Questions About Diversity & Inclusion in Your Communications

Our nation’s racial reckoning this summer rivaled even the global pandemic in its social, political, and personal importance. Most of us want to be part of the solution, but our D&I efforts often feel like awkward baby steps with little impact on the issues. Join this honest — and sometimes uncomfortable — discussion on  how to ensure authenticity in your diversity and inclusion initiatives. More info/register.

Host: Association for Women in Communications – Springfield Chapter

Presenter: Carla Kalogeridis, president of Kaló Media


Thu 11/12 at 1 p.m. – Conquering the Confusion: The Role of the LMS in the Evolving Learntech Landscape

Learn about the “core four” learning platform technologies: the learning management system (LMS), the learning experience platform (LXP), the learning record store (LRS), and the learning content management system (LCMS). Gain an understanding of the fundamental purpose and capabilities of each, how they can complement each other, and why the most established of them—the learning management system—still has a critical role to play in the overall learntech ecosystem of most learning businesses. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 11/12 at 1 p.m. – Membership Lifecycle Part IV:  Renewal, Rejoins & Retention

The Membership Lifecycle: Renewal, Rejoins & Retention session will focus on how smarter, simpler membership management technology can simplify your association’s ability to renew, rejoin and retain members. More info/register.

Host: Impexium


Thu 11/12 at 1 p.m. – Solutions in Action

In the Low Touch Economy, revenue, engagement and growth are happening online. Give your virtual presence the power to make an impact. This webinar will introduce you to partners who create solutions that use video to tell stories members want to hear, make AMS systems efficient workhorses and invaluable sources for data and analytics, turn virtual events into conferences people can’t stop talking about, provide career-changing educational programs, and enhance your organization’s online presence. More info/register.

Host: .org Community


Thu 11/12 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 11/12 at 2 p.m. –Association Snapshot: Data to Help Leaders Navigate the COVID-19 Pandemic

Hear how associations make critical decisions during this ongoing global health crisis and the mid-term to short-term impact on in-person events, member needs, organizational operations, and national policies. More info/register.

Host: ASAE


Thu 11/12 at 2 p.m. – Virtual Event Lessons and Best Practices

As fall meeting season comes to a close, we can finally take a deep breath. Many of you acquired a whole new skill set that will continue to serve you. Even as in-person events come back, they’ll always need a virtual component. Hear a panel of association meeting planners discuss lessons learned and best practices, in particular, the pros and cons of the technology they used, how they kept their audience engaged, and their biggest challenges. More info/register.

Host: 360 Live Media

Presenters: Beth Surmont and Brooke Wilson, lead experience designers, 360 Live Media


Thu 11/12 at 2 p.m. – Good Riddance to 2020, on to Trends to Watch for 2021

As we move toward 2021, it’s time to start thinking about planning your next year of operations. Given the uncertainties facing every organization, this webinar will provide guidance to consider, including the latest forecasts for the return to business travel and face-to-face gatherings, how online meetings will likely continue to evolve, challenges—and opportunities—created by changes in the workforce, and embracing an agile planning and budgeting posture. More info/register.

Host: Virtual Inc.

Presenters:

  • Jennifer Tombaugh, President, Tauck
  • Andy Freed, CEO, Virtual Inc.

Thu 11/12 at 2 p.m. – Aligning Organizational KPIs with Digital Strategies

Almost every organization is in the process of setting goals and key performance indicators (KPIs) for 2021. Unfortunately, many organizations fail to properly disseminate those KPIs and empower departments to assess the metrics and determine how they can contribute to meeting those vital strategic goals. Learn the importance of KPIs, how to disseminate and manage KPIs across the organization, empower your entire organization to meet KPIs, align your organization’s unique goals and objectives with digital strategy, and examples of tactics to support KPIs. More info/register.

Host: Unleashed Technologies

Presenters:

  • Christopher Ryan, CEO, Fusion Marketing Partner
  • Michael Spinosa, Unleashed Technologies

Thu 11/12 at 3 p.m. – Successful Virtual Event Case Study: American College of Emergency Physicians (ACEP)

ACEP’s exhibitors had a wealth of sponsorship and booth options available, bringing them out of the virtual exhibit hall and integrating them into the overall experience. Learn how to redesign how exhibitors are integrated into your virtual event, develop new products both on and surrounding your virtual platform, and create robust booth packages with meaningful engagement features. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jodi Talia, Chief Development Officer, American College of Emergency Physicians
  • Donna Sanford, DES, Vice President, Sales & Marketing, Ascend Media

Thu 11/12 at 3:30 p.m. – Using Technology to Facilitate Online Meetings

Whether you are facilitating a team meeting, a member committee or work group, or a board meeting, learn how to leverage new tools for more effective remote meetings. Consider what makes online meetings different and how to adjust for those realities. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC


Fri 11/13 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 11/13 at 2 p.m. – Impact Every Day: Advocacy and Communications Strategies That Make a Difference

Join other association professionals for a panel discussion on the value, impact, and contributions of associations to society in the past and explores opportunities for the future. More info/register.

Host: ASAE


Mon 11/16 at 12 p.m. – Creating Safe Spaces: A CEO Dialogue

As we look to the future, many factors must be considered as associations contemplate what the work environment will look like, including how to create safe spaces and foster a feeling of security for staff, members, and others returning to a physical and communal office. Hear insights from industry experts regarding creating safe spaces and CEO colleagues about the factors they are considering when making these difficult decisions, including staggered work schedules, flexible schedules for families with school-aged children or those caring for others, and issues regarding transportation concerns and legal liability for employee health. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Georgi Ann Bailey, Hon. AIANYS, CAE, executive vice president, American Institute of Architects, New York State
  • Torey Carter-Conneen, CAE, chief executive officer, American Society of Landscape Architects
  • Philip Kent, external affairs director, CopernicusMD and Consultative Genomix, member, Covid Consortium
  • Jon C. Olmstead, executive managing director, tenant advisory group, Cushman & Wakefield
  • Robert Skelton, CAE (moderator), chief administrative & credentialing officer, ASAE: The Center for Association Leadership

Tue 11/17 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: Component Relations and Volunteer Management Section Council


Tue 11/17 at 2 p.m. – Facilitation: The One Skill that Makes Everyone Better (Association Chat)

So much more becomes possible when more people in an organization are capable, competent, and confident in facilitating or making facilitative contributions. After a long career in higher education, association management, and organizational development consulting, Jeffrey Cufaude has one purpose and passion as he begins his final career chapter: helping people facilitate better. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Jeffrey Cufaude, founder, Facilitate Better


Wed 11/18 at 1 p.m. – Operationalizing Data and Analytics

While theory and strategy are important, this webinar provides a behind-the-scenes look at how associations have operationalized data and analytics. We surveyed close to 200 associations to learn where they are today, what works, what doesn’t, and what it takes to build a more data-driven organization. Learn about the latest trends and hear case studies from peers that can be applied within your own association. More info/register.

Host: Association Analytics

Presenter: McKinley Advisors


Thu 11/19 at 12 p.m. – Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021

The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. Hear about specific tools to help maximize chapter performance in this new reality. Learn how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle and Peggy Hoffman, founders, Mariner Management


Thu 11/19 at 4 p.m. – Digital Member Communications: How Hard Decisions Led to Pandemic Praise (Reston-Loudon Idea Swap)

In 2020, most conversations are happening digitally, but getting here has been a long, at times difficult road, as legacy methods kept us guessing, “who’s actually reading this?” Learn how one association stepped through this digital transition—and was grateful to have done it before the pandemic hit. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Laura Withers, Vice President of Strategic Communications for NTCA─The Rural Broadband Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

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Session recordings. Professional development is a must in uncertain times. To remain relevant and employable, you need to keep your skills sharp. But right now—and probably well into 2021—the only way to do that is through online learning. WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio.

Affordable membership. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. MemberSuite describes seven ways your association can help them afford membership.

Chapter bright spots. All is not gloom and doom. Even now, you have chapters out there who are experiencing success. They’re proof that innovation and improvement is possible—and replicable—even in tough times. Billhighway introduces the “chapter bright spot” concept in this first in a series of posts exploring this inspiring idea.

Virtual attendee “engagement.” Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” He assesses (and dismisses) common so-called engagement activities, such as polls, questions, panels and chat boxes. Prepare to have your eyes opened.

Virtual exhibitors. Exhibitors really don’t like virtual trade shows, say Sue Hatch at MeetingsNet. They’re “unsatisfied with the level of engagement with customers and prospects these events provide.” In fact, 43% of them said they won’t do it again. Read the article (and report) to get the exhibitor perspective.

Quick hits before we get to the list of next week’s free education:

  • 10 must-haves for virtual conferences (version 2.0) in 2021. (Don Neal, 360 Live Media)
  • Why there won’t be a meeting industry new normal. (by Adrian Segar, Conferences That Work, part 1 and part 2)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Make this shrimp and grits recipe and you’ll never be satisfied with any restaurant’s shrimp and grits again—unless you’re at Crook’s Corner in Chapel Hill NC, where this recipe originated. Best ever, especially if you make your own shrimp broth from the shells, even better, if you use the heads too.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/30 at 10 a.m. EDT* – NYSAE Engagement Lounge: Planning for the Future – Association Meetings – PART TWO

Join a discussion about planning post-COVID-19 association conferences, meetings and trade shows, including hybrid events, team dynamics and engagement during the pandemic, maximizing sponsor ROI, and getting back to “normal.” 1 CAE credit. More info/register.

Hosts: New York Society of Association Executives and NYPCMA

Facilitators:

  • Donna Kelley, US Account Sales Leader for Marriott International
  • Jimmy Le, Senior Conference Planner for the IEEE Communications Society

*All times are Eastern Standard Time unless otherwise noted. Here in (most of) the U.S., we’re changing our clocks this weekend.


Fri 10/30 at 10 a.m. EDT – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/30 at 12 p.m. EDT – 5 Keys to Association Website Success in 2020 (and Beyond)

Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corporation

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Fri 10/30 at 12 p.m. EDT – The Paradox of Potential: Navigating the Gap Between Potential and Performance

While many believe they are doing all they can, a huge number of professionals are frustrated because they are coming up short of their personal expectations (and the expectations of others). Find out how people can accomplish more and enjoy their work and how leaders can help their teams succeed. Discover the possibilities of goal setting, teamwork, successful human engagement, cross-selling, and other skills to help everyone reach their highest potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Thom Singer, Davis Hill Solutions


Fri 10/30 at 2 p.m. EDT – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 11/2 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/3 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Wed 11/4 at 11 a.m. – Virtual Post-Election Roundup for Nonprofit Organizations

Join a post-election roundup looking into the first 100 days of the presidency. Hear an assessment of how a continuation of the current administration, or a change in administration, will affect federal policy and the landscape of various industries. With our Legislative Group, consisting of former officeholders and regulatory officials, coupled with experienced industry practitioners, Venable is ideally situated to provide unique analysis and perspective on the impact of the election in the days after the polls close. More info/register.

Host: Venable LLP


Wed 11/4 at 11 a.m. – The Gift of Gratitude

The goal of these sessions is to inspire, ignite momentum and provide a quick refresh break to focus on your health, resilience and happiness. The gift of gratitude can ignite health, positivity and healing! You’ll enjoy Angela’s inspiring stories, shared strategies and the positive benefits you’ll feel from our time together. More info/register.

Host: PCMA

Presenter: global wellness expert Angela Gaffney


Wed 11/4 at 12 p.m. – Hire…and Be Hired with Purpose (Association Insights in Old Town)

In the hiring process, each side is using the WIIFM approach, trying to solve for what’s in it for them. Learn how flipping the script can help job seekers brand their professional “superpowers” in a way that showcases their value to drive the employer’s business goals; while hiring managers can create a candidate-centric hiring process that helps ensure a highly engaged workforce from day one. More info/register.

Host: Association Insights in Old Town

Presenter: Shira (Harrington) Lotzar, Chief Engagement Officer of Purposeful Hire


Wed 11/4 at 12:30 p.m. – From Virtual Events to Real Revenue

Virtual events require a substantial amount of work to organize, and yet, measuring success can prove tricky. From what you need to track to improve performance to metrics that tie directly to revenue, we will cover everything you need to track to measure success, prove value, make continuous improvement, and drive revenue. More info/register.

Host: InGo

Presenters:

  • Chris Howells, Head of Strategy and Performance, Financial Times Live
  • Travis Petershagen, Director of Digital Experience, Microsoft
  • Paul Miller, CEO, Questex

Wed 11/4 at 1 p.m. – Building Data-Driven Member and Customer Experiences

Join us to hear insights from our recent Data and Analytics Report, including common technology tools and specific steps you can take to build a more data-driven approach across your organization. Learn how effective data use is helping associations serve their members and customers in smarter and more efficient ways. Gain insight that will help you avoid the common challenges of taking a more data-driven approach to serving members and customers. Understand how data and analytics is being adapted within the association community to respond more rapidly to members and customers during the COVID-19 crisis. More info/register.

Host: Association Analytics

Presenters: NCARB and McKinley Advisors


Wed 11/4 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/4 at 2 p.m. – Sponsorship Strategies During COVID-19: A Need for Change

For those of you hosting on-line events, you are well aware that your go-to sponsors are hesitant to sign-up for virtual sponsorships. New directions and approaches are now code-red priorities. This session will review key questions you are asking about how to develop and implement a new sponsorship approach. You’ll gain insights gleaned from what’s working and how you can position your association for success. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lewis Flax, Flax Associates LLC
  • Maren Colon, Consumer Bankers Association

Thu 11/5 at 11:30 a.m. – Drive Business Results: Set New Strategic Priorities and Optimize Your Talent

Learn effective ways to build community, increase engagement, and optimize your talent all while working to achieve exploring, producing, stabilizing and cultivating objectives. More info/register.

Host: SOAR Community Network


Thu 11/5 at 1 p.m. – Launching a Certification Program in an Unpredictable Environment

Introducing a new credential is a major endeavor in the best of times. What happens when you have to launch one during a crisis? Hear from two organizations that found themselves in just this position. More info/register.

Host: Knapp & Associates International

Presenters:

  • Samuel Dyer, CEO & Chairman of the Board of the Medical Science Liaison Society
  • Elisa Kahn, Director of Certification for the American Management Association

Thu 11/5 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 11/5 at 2 p.m. – The Polls Have Closed…Now What?

This session seeks to bring valuable insights into the recent election, the current health crisis, and the prognosis for the economy going forward.  We will also explore what that could mean for association investment reserves. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Ahmed Farruk, CIMA, AIF, DiMeo Schneider & Associates


Fri 11/6 at 10 a.m. – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge)

Join a discussion that evaluates the results of the 2020 US Presidential Election and their impact on the association and not-for-profit sector. The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. More info/register.

Host: New York Society of Association Executives (NYSAE)

Presenter: Michael Taylor, Vice President, Public Affairs, Kellen


Mon 11/9 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domain is mobility and logistics, and the drivers of change conversation topics are: toward a spectrum of abilities and virtualized meetings. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Tue 11/10 at 10 a.m. – Top Tips for Choosing a CMS

Hear about the features of leading CMS products for associations including Sitefinity and WordPress and the top factors to consider when making your selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, digital strategist, Results Direct


Tue 11/10 at 2 p.m. – How to Master AMS Selection from Your Home Office

AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations. So, how do you get the answers you’re looking for without the ability to attend in-person demos or corner a salesperson to get the low-down on their AMS or other association technology solution? Learn how you can perfect the AMS selection process without ever leaving your living room. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Protech Associates

Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Terry Brown, VP of Project Services, Protech

Tue 11/10 at 2 p.m. – New Congress, New Problems

Hear about key policy areas likely to emerge in the coming years, tips for building relationships with new legislators in a virtual world, and best practices for maximizing your government relations strategy in 2021. More info/register.

Host: FiscalNote


Tue 11/10 at 2:30 p.m. – Association Board Leadership & Governance in the Era of Business as Unusual

As the nation cautiously moves forward after the initial wave of Covid-19, associations are preparing to address a variety of uncertainties in their upcoming board meetings and planning sessions. The panel will discuss how interactions between board and leadership have evolved during this pandemic, how boards have led through the unforeseen challenges of Covid-19, how associations are navigating the new virtual environment to ensure ongoing engagement, scenario considerations leaders and boards are planning, and opportunities associations can leverage to support their community and membership. 1 CAE credit. More info/register.

Host: ASAE Business Solutions and OnBoard

Presenters: Sharon Newport, CAE, Lynda J. Patterson, FASAE, CAE, Susan Robertson, CAE, and Johnnie White, MBA, CAE, CMP


Wed 11/10 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domains are lifelong learning and the circular economy, and the drivers of change conversation topics are: higher education 3.0, microlearning, beyond recycling, and ethical consumption. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Thu 11/12 at 1 p.m. – Conquering the Confusion: The Role of the LMS in the Evolving Learntech Landscape

Learn about the “core four” learning platform technologies: the learning management system (LMS), the learning experience platform (LXP), the learning record store (LRS), and the learning content management system (LCMS). Gain an understanding of the fundamental purpose and capabilities of each, how they can complement each other, and why the most established of them—the learning management system—still has a critical role to play in the overall learntech ecosystem of most learning businesses. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 11/12 at 1 p.m. – Solutions in Action

In the Low Touch Economy, revenue, engagement and growth are happening online. Give your virtual presence the power to make an impact. This webinar will introduce you to partners who create solutions that use video to tell stories members want to hear, make AMS systems efficient workhorses and invaluable sources for data and analytics, turn virtual events into conferences people can’t stop talking about, provide career-changing educational programs, and enhance your organization’s online presence. More info/register.

Host: .org Community


Thu 11/12 at 2 p.m. –Association Snapshot: Data to Help Leaders Navigate the COVID-19 Pandemic

Hear how associations make critical decisions during this ongoing global health crisis and the mid-term to short-term impact on in-person events, member needs, organizational operations, and national policies. More info/register.

Host: ASAE


Thu 11/12 at 3:30 p.m. – Using Technology to Facilitate Online Meetings

Whether you are facilitating a team meeting, a member committee or work group, or a board meeting, learn how to leverage new tools for more effective remote meetings. Consider what makes online meetings different and how to adjust for those realities. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Polifoto via Pixabay

The weekly list of free educational events and resources for the association community…

Sipapu natural bridge UT

Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. The HR and training staff at your member companies are under duress right now. Many of them don’t have the capability or capacity to design the new training programs they need.

Chapter member virtual engagement. Billhighway describes how many associations are helping their chapters overcome technology challenges and pivot to the virtual model. They also touch on assisting chapters with their digital strategy.

The remote work IT bag. Tobin Conley, CAE revisits an old DelCor blog idea: the IT bag. He suggests some essentials for your home office gear and virtual meeting strategy.

Virtual event production. Aaron Wolowiec (Event Garde) and Chris Gloede (Ricochet Advice) recently published a helpful report, The Complete Guide to Virtual Event Creation. It describes the six phases of virtual event creation and includes an incredibly detailed 147-task checklist informed by over 100 successful virtual events.

Association disconnect. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. 73% of the participants agreed that “the pandemic is accelerating trends that will require fundamental changes in the role of associations, their underlying business model, and their strategic direction.” However, most don’t plan to make any significant changes. What the what?

The return to print. Heidi Brock at the American Forest & Paper Association is bullish on print, and who can blame her. She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Count me in. I’m subscribing to magazines again after taking some years off.

Quick hits before we get to the list of next week’s free education:

  • Association revenue resilience: build a foundation with content pillars. (Refactored Content via Protech Associates)
  • B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. (Vahe Habeshian, MarketingProfs)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I hate wasting food so I sauté all kinds of greens, use broccoli stems (and leaves), and occasionally make pesto from carrot tops. My pesto recipe includes carrot tops, flat-leaf parsley, pepitas, garlic, lemon juice and olive oil—I freeze the pesto in ice cube trays, pop it out when frozen and store in freezer bags. Recently, I topped baked flounder with carrot-top pesto mixed with melted butter, parmesan cheese, additional lemon juice and panko bread crumbs.
  • Shrimp is always the highlight of the week when it’s in the house. Last weekend, I made my delicious shrimp scampi It’s super duper on pasta, as you can imagine, but couscous works well too.
  • I love a green chile pork stew—or green chili, which is what the Washington Post calls it. I pretty much stuck to their recipe except I used a pound of ground pork and added 7 chopped tomatillos to the mix.
  • More green beans this week, this time sautéed with bacon, halved grape tomatoes, mushrooms, onion, and garlic.
  • Delicata squash are at the farmers market now, along with other winter squash. I roasted slices with a chile-honey sauce—skipped the tofu and forgot about the sesame seeds, scallions and lime juice. Still, it’s a keeper.
  • Sometimes I crave mushrooms. This mushroom rice hit the spot last week.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/23 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/23 at 12 p.m. – How to Remain Relevant in the Marketplace

With nearly 1/3 of the US workforce self-employed and growing throughout the world, owning a business is the new norm. We will discuss the challenges and solutions to keeping your business alive and thriving, including wow to schedule a time to work on your business as well as in it, when to lead, follow or get out of the way of opportunities, and how focusing on strengths is the key to success. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings Connect, Soundings Connect
  • Jessica Levin, President and Chief Connector, Seven Degrees LLC

Fri 10/23 at 1 p.m. – Ask the Association Veteran Anything

Possible topics include virtual events, converting an in-person to online, engagement in a virtual event setting, ideas around business model changes, repurposing content, decline in membership, engagement, or attendance, ideas on how to remain relevant, and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager


Fri 10/23 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 10/26 at 10:30 a.m. – Content Curation 101: How to Elevate Your Brand and Connect with Your Audience

Learn how to find content that’s relevant to your audience and how to present it in a way that’s useful. Hear about tools, insights and actionable tips you can adopt to strengthen your content marketing efforts without investing a ton of time and money. More info/register.

Host: rasa.io

Presenters:

  • Erica Salm Rench, director of customer success, rasa.io
  • Heather Nolan, marketing specialist, AssociationSuccess.org

Mon 10/26 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception because I’m attending).

Hosts: Billhighway and Mariner Management


Mon 10/26 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/27 from 10 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Tue 10/27 at 10:30 – How to Rock Your Next Virtual Event (Coffee & Connections)

Learn how to pump up the crowd and bring the fun factor to your next virtual event. Hear about ways to create an environment that makes people want to stay online with you; facilitate genuine social connections between your attendees; provide rewarding activities that are fun, not frivolous; switch up your conference schedule to avoid burnout; and encourage interaction with sponsors and solution providers. More info/register (looove this promo gif).

Host: Map Dynamics

Presenters:

  • Teri Carden, co-founder, 100Reviews
  • Alexis Simoneau, CAE, account manager, Map Dynamics

Tue 10/27 at 11 a.m. – Community-Building Event Strategies

Learn how to create bonds between your community members during and after your online events. Walk through creating engaging and memorable online events that bring your members closer together. Find out how to nurture those bonds after your events. More info/register.

Host: Community By Association

Presenter: Danielle Maveal, writer, entrepreneur, and consultant


Tue 10/27 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception because I’m attending).

Hosts: Billhighway and Mariner Management


Tue 10/27 at 2 p.m. – Association Advocacy in the Time of COVID-19 (Association Chat)

What can association advocacy experts tell us about the overview of the short- and long-term impacts of the COVID-19 pandemic on associations and how the “association of associations” is engaging policy and advocacy to support the field at this critical time? We’ll discuss the current political landscape on Capitol Hill, the status of recent and future Congressional COVID-19 relief packages, and the future for association advocacy efforts as a whole. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guests: Mary Kate Cunningham, CAE, and Chris Vest, CAE, of the American Society of Association Executives (ASAE)


Tue 10/27 at 2 p.m. – UBIT: How US Tax Rules Impact Virtual Exhibits and Sponsorships

Learn about the tax complications when going from F2F events to digital, what qualifies as unrelated business income tax (UBIT), and how your virtual exhibit revenue and sponsorship revenue may be impacted. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Paula Cozzi Goedert, partner, Corporate Department and Associations and Foundations Practice Group, Barnes & Thornburg LLP


Tue 10/27 at 4 p.m. – Migrating to a New Community Platform (Connect 2020 Technology Track)

Learn best practices and what to avoid from community experts that have gone through a recent migration. More info/register.

Host: Community Roundtable


Tue 10/27 at 7 p.m. – Facilt8Me Grapes & Apps

The premise is two-fold: grab your favorite grape (in wine form, of course) or cocktail/mocktail of choice and spend an hour with us as we talk about your favorite must have apps. More info/register.

Host: Event Garde


Wed 10/28 from 9 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Wed 10/28 at 10 a.m. – Rethinking Revenue

Learn how to evolve your sponsorship program to increase revenue. Hear about the four lifecycles of nonprofit corporate sponsorship programs, what sponsorship looks like and key activities in each cycle, what stops working and how you know when to evolve, how to smoothly move to the next level and get rapid results, and how these techniques worked for Destination Imagination. More info/register.

Hosts: Atigro, CRCFO, Nonprofit Center of the Berkshires, and Social Innovation Forum

Presenters:

  • Gail Bower, sponsorship strategist, Bower & Co.
  • Michele Tuck-Ponder, Executive Director of Destination Imagination
  • Andrew Whitmire, Director of Strategic Partnerships & Advancement at Destination Imagination

Wed 10/28 at 11 a.m. – Producing Content for Virtual Events (Evolve Community Series)

Learn how to become a production expert for your virtual events. Hear about the steps to ensuring a smooth live stream, deciding on a production company (or not…), and what’s most important when it comes to virtual event content production. More info/register.

Host: Swapcard


Wed 10/28 at 11 a.m. – Safety & Success: A Roadmap to In-Person Events & Site Visits Today

Learn how to craft your event safety roadmap. Hear how we safely and successfully executed an in-person meeting for 150 attendees, how CVBs and hotels are approaching site visits with new protocols in place, and the latest hotel and venue sanitation and safety measures. More info/register.

Host: Meeting Expectations

Presenters:

  • Lauren Andrews, Director of Site Selection, Meeting Expectations
  • Kowana Ragland, CMP, Senior Director of Meetings, Meeting Expectations
  • Joey Sirmons (moderator), Senior Digital Marketing Manager, Meeting Expectations

Wed 10/28 at 11:30 a.m. – The Big Reveal: 2020 Association Trends Report

Hear about the findings of the Association Trends 2020 study, the only industry research report with sentiments from both members and association professionals. Find out the latest trends impacting member value, loyalty, and engagement. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Tara Pawlak and Tirrah Switzer, Community Brands


Wed 10/28 at 12 p.m. – Straight from the Organizers: How They Managed Virtual Production (Evolve Community Series)

Learn how the panel managed the technical production side of their recent virtual events. Hear about their event’s outcomes, what they found easy and what they would do differently next time, not to mention their biggest challenges. More info/register.

Host: Swapcard


Wed 10/28 at 12 p.m. – Health Security in the Age of COVID

Learn proven, practical steps to consider when designing an effective and safe meeting in the wake of COVID-19. Gain clarity on the fundamental strategies for ensuring your attendees’ health. Learn the protocols for dealing with an ill attendee, and how to best respond. Understand how to minimize attendee health risks via health screenings before, and during your conference. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Jonathan Spero, CEO, InHouse Physicians


Wed 10/28 at 1 p.m. – Duty of Care: A New Reality

Hear the expertise of 3 industry pros who have developed comprehensive duty of care strategies and protocols to keep attendees safe. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Melinda L. Burdette, CMP, CMM, HMCC, Director of Events at Meeting Professionals International
  • Pierre Stone, Director of Conference and Catering, The Broadmoor
  • Mark Yuska, CEO at Alliance Nationwide Exposition

Wed 10/28 at 1 p.m. – What’s The Half-Life of Skills? 

Hear how organizations edit or evaluate training to ensure that the skills it’s teaching are up-to-date, relevant, and timely, and how organizations gather feedback from learners (and in some cases, digital badge earners) to know whether or not the skills they’re learning help them in their day-to-day. More info/register.

Host: Credly


Wed 10/28 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/28 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Wed 10/28 at 2 p.m. – Grow Sponsorship Revenue In Pandemic Times

Learn how to use both creativity and data to establish exclusive online sponsorship packages. Discover how to identify sponsors’ new goals and exceed their expectations with virtual meetings, how to create compelling virtual sponsorship packages, and how to drive sponsorship value with a digital strategy. More info/register.

Host: Brightfind

Presenters:

  • Bruce Rosenthal, corporate partnerships strategic advisor, Bruce Rosenthal Associates
  • Frank Klassen, CEO, Brightfind

Thu 10/29 at 10 a.m. – The Art of Gathering: How We Meet and Why It Matters

Creating a relevant, engaging online experience in 2020 is harder than ever, Zoom fatigue is real, yet more than ever we seek true connections. More info/register.

Host: Community Roundtable

Presenter: Priya Parker, author, The Art of Gathering


Thu 10/29 at 11:30 a.m. – Creating Unique and Engaging Experiences for Your Online Conference Community

Simply running an event online is no longer enough to draw attention and keep your attendees hooked. So how can you create unique memories and engaging experiences online? Hear tips on designing a virtual event full of memorable moments – one that will keep your community talking long after your live stages have closed their curtains. More info/register.

Host: Ex Ordo


Thu 10/29 at 12 p.m. – Zoom 2.0: Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap)

How we communicate in a remote world has become critical to our success. Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Carol Vernon, president of Communications Matters


Thu 10/29 at 1 p.m. – Membership Lifecycle Part III:  Engagement — Events, Programs & Non-Dues Revenue

Learn how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. More info/register.

Host: Impexium


Thu 10/29 at 1 p.m. – Marketing Automation: Technology & Strategies to Power Your Success

When marketing automation tools are paired with effective strategies, nonprofits are raising more funds, streamlining program operations, and deeply connecting with donors in a personalized way. Learn how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them. More info/register.

Host: Heller Consulting

Presenters:

  • Jett Winders, Director of Business Development, Heller Consulting
  • Taylor Shanklin, Vice President, Growth, Firefly Partners

Thu 10/29 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/29 at 2 p.m. – Turning Non-Traditional Sales Teams into Sales Machines

Discover common myths about sales in associations as well as insights and strategies to power-up your sales capabilities. Learn the meaning of sales enablement, deal boards, pipeline management and how these concepts can be used by association marketers; how CRM functionality can support revenue and growth initiatives in marketing automation platforms; and practical ways to transform key stakeholders—such as chapters and member services teams—into collaborative sales engines. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Aimee Pagano, HighRoad Solutions


Thu 10/29 at 2 p.m. – More Than Hype: Delivering Value That Exceeds Expectations

A strong mission, good benefits, and quality offerings are important, but it takes more to prove to someone your association is worth buying into. Learn what potential members want from you, how to expand your member benefits virtually and attract new members, important guidelines for conducting an organizational SWOT analysis, and what other associations are doing to increase their value and membership. More info/register.

Host: MultiView

Presenters: Chris Mazzon, VP, Association Partnerships, and Jessica Richardson, Director, Partner Relations, MultiView


Thu 10/29 at 3 p.m. – Spooktacular Costume Party

This is how we’re celebrating with our last Non Dues-a-Palooza event of the year and you’re invited. It’s free and just for funsies. So grab your favorite beverage, dig out your wacky hat, scary mask, or full-on cosplay outfit. Prizes for costumes, some mad libs fun, and loads of laughs. More info/register.

Host: Teri Carden, founder, 100 Reviews/Non-Dues-a-Palooza


Thu 10/29 at 3 p.m. – Ideas You Can Use: Delivering Session Content at Your Virtual or Hybrid Event

Most of us are still searching for the best way to turn a live conference into a valuable virtual or hybrid experience that meets the expectations of attendees and sponsors. The challenge is that there is no one “right” way to go virtual. Walk through several examples of how our customers have made a successful transition to virtual—both in how they delivered session content and sponsor and exhibitor value. Use these ideas as a starting point for your own virtual or hybrid event strategy. More info/register.

Host: Omnipress


Thu 10/29 at 3 p.m. – The Return to Face-to-Face: What Will You Do?

Hear about current industry challenges, examine crowd-sourced best practices for approaching COVID-era meeting planning, learn how to critically evaluate what options are best for your meeting, and understand when you’re increasing your risk rather than reducing it. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Ed Salvato, LGBTQ Tourism & Hospitality Marketing Expert

Fri 10/30 at 10 a.m. – NYSAE Engagement Lounge: Planning for the Future – Association Meetings – PART TWO

Join a discussion about planning post-COVID-19 association conferences, meetings and trade shows, including hybrid events, team dynamics and engagement during the pandemic, maximizing sponsor ROI, and getting back to “normal.” 1 CAE credit. More info/register.

Hosts: New York Society of Association Executives and NYPCMA

Facilitators:

  • Donna Kelley, US Account Sales Leader for Marriott International
  • Jimmy Le, Senior Conference Planner for the IEEE Communications Society

Fri 10/30 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/30 at 12 p.m. – 5 Keys to Association Website Success in 2020 (and Beyond)

Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corporation

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Fri 10/30 at 12 p.m. – The Paradox of Potential: Navigating the Gap Between Potential and Performance

While many believe they are doing all they can, a huge number of professionals are frustrated because they are coming up short of their personal expectations (and the expectations of others). Find out how people can accomplish more and enjoy their work and how leaders can help their teams succeed. Discover the possibilities of goal setting, teamwork, successful human engagement, cross-selling, and other skills to help everyone reach their highest potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Thom Singer, Davis Hill Solutions


Fri 10/30 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Wed 11/4 at 1 p.m. – Building Data-Driven Member and Customer Experiences

Join us to hear insights from our recent Data and Analytics Report, including common technology tools and specific steps you can take to build a more data-driven approach across your organization. Learn how effective data use is helping associations serve their members and customers in smarter and more efficient ways. Gain insight that will help you avoid the common challenges of taking a more data-driven approach to serving members and customers. Understand how data and analytics is being adapted within the association community to respond more rapidly to members and customers during the COVID-19 crisis. More info/register.

Host: Association Analytics

Presenters: NCARB and McKinley Advisors


Wed 11/4 at 2 p.m. – Sponsorship Strategies During COVID-19: A Need for Change

For those of you hosting on-line events, you are well aware that your go-to sponsors are hesitant to sign-up for virtual sponsorships. New directions and approaches are now code-red priorities. This session will review key questions you are asking about how to develop and implement a new sponsorship approach. You’ll gain insights gleaned from what’s working and how you can position your association for success. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lewis Flax, Flax Associates LLC
  • Maren Colon, Consumer Bankers Association

Thu 11/5 at 2 p.m. – The Polls Have Closed…Now What?

This session seeks to bring valuable insights into the recent election, the current health crisis, and the prognosis for the economy going forward.  We will also explore what that could mean for association investment reserves. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Ahmed Farruk, CIMA, AIF, DiMeo Schneider & Associates


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The weekly list of free educational events and resources for the association community…

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The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking.

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Praise be. WBT Systems describes 12 essentials for frugal innovation, the only kind your budget probably allows.

AMS considerations. If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. He describes several issues you should consider during AMS research and selection.

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.

Quick hits before we get to the list of next week’s free education:

  • How to connect with the co-workers you’re missing. (Anna Goldfarb, The New York Times)
  • As the Swedes say, “There’s no such thing as bad weather, only bad clothes.” How to cope with the long, cold Covid winter. (Kate Mooney, The Guardian)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • While we were away, my weekly fish share was frozen and put aside for me, which is how I ended up with a pound of frozen yellowfin tuna. What to do? Defrost it and make a luxurious tuna noodle casserole. Casserole recipes are flexible by nature, so instead of asparagus and scallions, I included broccoli stems, carrot and garlic chives along with the other vegetables.
  • When in need of a simple fish dish, like I did for black drum last week, blackened fillets are a cinch.
  • Green beans are all over the farmers market right now. I can’t resist their dark green snappiness so I just lightly season and steam them. Another night, I sautéed a mix of mustard greens and kale with red onion, sweet peppers and garlic.
  • Roasted root vegetables will make regular appearances from now on. This week, I served sweet potatoes and baby turnips tossed and roasted with red onion, garlic, smoked paprika and thyme.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/16 at 10 a.m.* – Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry

Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group
  • Loren Edelstein, Vice President and Content Director, Northstar Meetings Group
  • James Lancaster, Editor, AMI Magazine
  • Lauren Arena, Editor, M&C Asia
  • Paul Harvey, Deputy Editor, M&IT

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/16 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/16 at 11 a.m. – After Lockdown: Meetings & Events Post-Crisis

Join your peers for this critical conversation on how the Coronavirus crisis has changed the execution of meetings, events, conferences, and trade shows. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. 1 CMP credit. More info/register (registration fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 10/16 at 12 p.m. – Tactical Actions to Drive Engagement

Contextual engagement is the process of asking questions, capturing context, and acting immediately on member needs. It helps organizations engage members with more relevance and personalization throughout the member journey. Learn what actions can be taken that makes contextual engagement more effective than current methods. More info/register.

Host: PropFuel


Fri 10/16 at 12 p.m. – Redefining Event Business Models and Client/Supplier Partnerships

Understand how supplier partners are being impacted by COVID-19 and the implications for clients’ event business relationships. Learn to recognize what to expect from event suppliers when business returns, adapt your business model to the new reality, and establish new mutually beneficial client/supplier relationships. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California
  • Lorenzo Pignatti, DMCP, ADMEI President-Elect, Founder and President, TERRAEVENTS
  • Carolyn Pund, CMP, CMM, Director, Cisco Systems, Inc.
  • William F. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology

Fri 10/16 at 2 p.m. – Foresight Action Brief: New Forms of Work (Foresight Fridays with Jeff De Cagna)

This week’s discussion will focus on the ASAE ForesightWorks action brief on new forms of work. To prepare for the session, please download and review the action brief. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/16 at 2:30 p.m. – A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Mason, CEO of Caspian Agency


Mon 10/19 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/19 at 12 p.m. – Will the Pandemic Reshape Notions of Female Leadership?

Hear how the pandemic could fundamentally reshape notions of female leadership. Learn about changes taking place right now, such as a new overarching narrative of what a strong leader looks like, prioritization of a new set of critical leadership qualities like honesty, modesty, and intelligence, and visible female leaders serving as powerful role models. More info/register.

Host: Harvard Business Review
Presenter: Avivah Wittenberg-Cox, CEO of 20-first


Mon 10/19 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/20 at 11 a.m. – Small Association Best Practices to Increase Member Engagement Digitally

In today’s digital environment, your association must find new ways to encourage engagement to attract new members and keep members around year after year. Learn what member management data should you be analyzing, how to get more members involved and connected with your association, and top strategies other small associations are using to increase member engagement. More info/register.

Host: YourMembership

Presenters: Eddie Mora, Product Manager, and Michelle Schweitz, Association Advocate, YourMembership


Tue 10/20 at 11:30 a.m. – Virtual Networking for Meetings, Conferences & Events Pros

Want to get new ideas for your organization? Have some best practices to share? Just want to actually meet some new people in your field? We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 10/20 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 10/20 at 12 p.m. – Tackling Multicultural Marketing Like a Pro

Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Changing your imagery to be diverse isn’t enough; multicultural marketing requires a shift in your targeting, personas, and thinking. Discover the tools and strategies to make your marketing more diverse and inclusive of all. More info/register.

Host: The Diversity Movement


Tue 10/20 at 12 p.m. – CMM Information Session: Take Your Education to the Executive Level

Hear about the minimum requirements for applying to the Certificate in Meeting Management (CMM) program, the benefits that the CMM program and designation provides, and what distinguishes the CMM from other industry designations. More info/register.

Host: MPI

Presenters:

  • Erica Shonkwiler, MBA, CMP, Lecturer, Department of Tourism, Event, and Sport Management, Indiana University
  • Susan Garcia, MSEd, Program Manager, Indiana University
  • Robert T. Lenz, Professor Emeritus of Strategic Management, Kelley School of Business, Indiana University
  • Wendy Marcellin-Burgess, CMP, CMM, Senior Events Planner, American Federation of State County and Municipal Employees
  • Amy Maxey, CMM, Manager, Global Conferences & Events, Hyland
  • Carolina Lorenz, CMM, CMP, VEMM, Director of International Operations, MAELCA Meetings and Events

Tue 10/20 at 2 p.m. – Making the ‘Future of Work’ Work: How Associations Are Preparing the Next Generation Workforce

Explore ways in which associations are creating and supporting a next-generation workforce development effort. These associations are dedicated to jobs creation and skill development for students and young professionals. As a result, they are fast-tracking the economic recovery of their industries, building valuable alliances with educators and youth organizations, and establishing community with the next generation of members. More info/register.

Host: Sarah Sladek, founder, Save The Associations

Presenters:

  • Jean-Francois Champagne, President, Automotive Industries Association of Canada
  • Erin Volk, Vice President, Associated General Contractors of California
  • Lakisha Woods, CAE, CEO, National Institute of Building Sciences
  • Susan Franceschi, Chief Membership Officer, American Water Works Association
  • Joanne Fiore, Vice-President, American Institute of CPAs

Tue 10/20 at 2 p.m. – How to Look & Sound Better on Video: Advice from an AV Digital Master Trainer  (Association Chat)

Find out how to look and sound amazing for your Zoom meetings and virtual events. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Charles (Chuck) Espinoza, AVIXA Staff Instructor


Tue 10/20 at 2 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to implement technology to create safer events, create event layouts and diagrams that comply with social distancing, manage session capacity and use self-check-in kiosks, and safely facilitate onsite meetings and enable touchless contact sharing. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Brooke Gracey, Senior Manager, Demand Generation, and Leah Utley, Senior Sales Executive, Onsite Solutions, Cvent


Tue 10/20 at 4 p.m. – Technology and the Global Nomad (AWTC virtual meetup)

When Alex Mouw decided to take a year to travel around the world with her husband and two children, she also decided to work throughout the trip while home schooling her children. Modern technology is the only reason that this was possible. Alex will share her technology tips for exploring the world while being a senior staffer at a leading web development company and a parent and homeschool teacher. More info/register.

Host: Association Women Technology Champions

Presenter: Alexandra Biddle Mouw, CAE, is the Principal Digital Strategist at Results Direct


Wed 10/21 at 11 a.m. – Free From Stress

In this relaxing session, Angela will take you through simple practices to calm the mind and body and explore simple strategies you can implement immediately to decrease stress and feel refreshed. More info/register.

Host: PCMA

Presenter: global wellness expert Angela Gaffney


Wed 10/21 at 12 p.m. – Your Challenges and Hopes: Insights from MGI’s 12th Edition Membership Marketing Benchmarking Report

Hear key takeaways and insights from this year’s benchmarking report, including actionable findings that you can use to improve your association’s membership results now and into the future. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenter: Tony Rossell, Senior Vice President, MGI


Wed 10/21 at 1 p.m. – Strategy and Data Alignment

While data and analytics tends to be leveraged in specific areas of association management, it is often underutilized in an area of great potential: strategy. Learn how associations are adapting the data and analytics function to respond to the COVID-19 crisis and prepare for future challenges and opportunities. Benchmark your organization against others by gaining access to key data and analytics trends. Anticipate the wins and setbacks of your data and analytics journey by hearing from other associations at different stages of data maturity. More info/register.

Host: Association Analytics

Presenters:

  • Patrick Glaser, M.A., MPA – Vice President, Research and Analytics at McKinley Advisors
  • David DeLorenzo – Chief Operating Officer at Association Analytics

Wed 10/21 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/21 at 2 p.m. – How to Plan Your 2021 Conference Format

Associations that rely on events to drive revenue face an uncertain 2021 conference environment but need to start planning now. Learn a four-step approach for conference format decision making, how to incorporate scenario plans into your decision process, why registration demand can differ for different formats, how to tailor sponsorships to your event format, how to set up a hybrid event while minimizing costs, and the top virtual platform design problem that leaves attendees unhappy. More info/register.

Host: OpenWater

Presenters:

  • Tim Spell, CEO, OpenWater
  • Chris Gloede, past CMO of the American Bar Association and now Chief Consultant at Ricochet Advice

Wed 10/21 at 2 p.m. – #RealTalk: Jump Start Your DEI Strategy

Join a candid and relevant dialogue about the value that diversity, equity, and inclusion (DEI) bring to the meeting and hospitality industries. The conversation will feature authentic discussions and best practices relative to DEI structure, strategy, and succession planning, as well as evaluate measurement and success metrics. Discuss the need for a task force, committee, or board of directors position as paramount to transformation, and revenue opportunities by measuring the ROI of DEI implementation and practice. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Pawntra Shadab, CIS, CTA, Vice President, Elite Productions International
  • Nikki Benner, CMP
  • Carolynn Santos, CADAZO, Chief Executive Officer
  • Jon Trask, Founder, Strategic Meeting Tech
  • Amani Roberts, Chief Musical Curator

Wed 10/21 at 2 p.m. – Cyber Threat Evolution: Hacking the Hacker’s Mindset

Hear lessons learned from losing an entire business to cybercrime Learn how to deploy a threat narrative to empower your culture of security, and how crisis and failure are untapped weapons in your anti-fraud toolkit. Understand how cybersecurity has shifted due to recent events, the greatest risks growing out of our new reality, and concrete steps to minimize these vulnerabilities. 1 CMP credit. More info/register.

Host: PCMA

Presenter: John Sileo, CEO of a Denver-based cyber think tank


Wed 10/21 at 3 p.m. – Cybersecurity Training for Nonprofits: Your Staff Are Your Best Defense

Learn about common cybersecurity threats and the best techniques for dealing with them. Hear how to balance convenience and security for your staff, so they can follow best practices and be your best defense against hackers and cybercrime. Walk through a typical staff training, including what must be included, how to approach building a team ethos, and how often to update/mandate your training and work with HR. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Chief Technology Officer at Community IT


Thu 10/22 at 10 a.m. – What’s Working Now: Leveraging Your CMS

Hear about the right content management system (CMS) factors to consider when selecting a new platform. Walk away with valuable lessons learned to speed up your CMS selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Thu 10/22 at 11 a.m. – A Courageous Conversation About Race: How Leaders in the Events Industry Are Stepping Up to Make Meaningful Change

We will discuss why it is hard – but more important than ever – to talk about race and to act on these issues. Join us to hear from industry leaders on what senior leaders can do to foster a more diverse and inclusive business culture where everyone can thrive and prosper. More info/register.

Hosts: Virtual Events Institute and Smartxpo


Thu 10/22 at 12 p.m. – Managing Staff Onboarding During a Pandemic: A CEO Dialogue

Successful staff onboarding is an art, even in the best of times. Doing so in a completely virtual environment such as the one we have been in the past six months, is even more complex. Join this CEO dialogue to hear from colleagues the onboarding processes that they have adapted to meet the current work environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dany Bourjolly Smith (moderator), SHRM-SCP, lead consultant, Association CareerHQ Recruitment Concierge Team
  • Cameron Curtis, CMM, CAE, president & CEO, Association of Air Medical Services & Medevac Foundation International
  • Jay Karen, CAE, chief executive officer, National Golf Course Owners Association
  • Lane Velayo, CAE, chief executive officer/owner, Synergos

Thu 10/22 at 12 p.m. – All About Community Analytics (Connect 2020 Technology Track)

Hear a discussion with leading community platform vendors about community analytics. More info/register.

Host: The Community Roundtable

Presenters:

  • Jim Storer (moderator), The Community Roundtable
  • Sean Dufft, Igloo Software
  • Cai Kjaer, SWOOP Analytics
  • Mikhael Opletayev, VP of Applied Research, Higher Logic

Thu 10/22 at 1 p.m. – Mega-Personalization: The Case for an Individualized Website Experience

Many organizations are taking an audience-first approach and connecting users to content that’s relevant to their individual needs – and the ways to do this are continuing to improve. Learn how CFP Board, the national educational and testing authority for the Certified Financial Planner credential, is using clever and powerful personalization to create websites that inspire, inform and motivate. More info/register.

Host: Gravitate Solutions

Presenter: Dave Mazzulla, Director of IT at CFP Board


Thu 10/22 at 1 p.m. – 5 Digital Marketing Ideas for Promoting Continuing Education

Learn how to reignite excitement and participation around online learning opportunities within your association and how ad targeting can play a powerful role in boosting course enrollments, especially right now. Whether you’re a one-man-marketing-band or have the support of an entire team, you will take away a fully-baked, multi-channel campaign plans you can apply right away. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Aidan Augustin, Founder and CEO of Feathr


Thu 10/22 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/22 at 2 p.m. – 5 Ways Association Marketers Should Plan for an Uncertain Future

For many association marketers, this unprecedented time is creating new opportunities to elevate their marketing and communication strategies for engaging with members and non-members. Hear about new opportunities, what it takes to adjust marketing efforts and how this will help your association adapt to the new normal. More info/register.

Host: Protech Associates

Presenters:

  • Joel Hinton, ClickDimensions’ Senior Territory Channel Manager
  • Liz Palm, Protech’s Marketing Director

Thu 10/22 at 2 p.m. – Monster No More: Design Your Franken-Stack for Success

Are you struggling to unify your martech stack and bring it to life à la Dr. Frankenstein? Get actionable tricks and resources for avoiding common pitfalls and setting your team and tech stack up for success, including tips for using tech to track lead progression and attribution through the funnel, integrating your tech stack for a single source of truth, best practices for scoping and structuring your martech stack, and real-life examples from customers on how they set up their systems for success. More info/register.

Host: Cvent


Fri 10/23 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/23 at 12 p.m. – How to Remain Relevant in the Marketplace

With nearly 1/3 of the US workforce self-employed and growing throughout the world, owning a business is the new norm. We will discuss the challenges and solutions to keeping your business alive and thriving, including wow to schedule a time to work on your business as well as in it, when to lead, follow or get out of the way of opportunities, and how focusing on strengths is the key to success. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings Connect, Soundings Connect
  • Jessica Levin, President and Chief Connector, Seven Degrees LLC

Fri 10/23 at 1 p.m. – Ask the Association Veteran Anything

Possible topics include virtual events, converting an in-person to online, engagement in a virtual event setting, ideas around business model changes, repurposing content, decline in membership, engagement, or attendance, ideas on how to remain relevant, and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager


Fri 10/23 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 10/26 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual “must-be-free” rule since I’m going.).

Hosts: Billhighway and Mariner Management


Tue 10/27 from 10 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Tue 10/27 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual must-be-free rule since I’m going.).

Hosts: Billhighway and Mariner Management


Wed 10/28 from 9 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Wed 10/28 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Thu 10/29 at 12 p.m. – Zoom 2.0: Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap)

How we communicate in a remote world has become critical to our success. Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Carol Vernon, president of Communications Matters


Thu 10/29 at 1 p.m. – Membership Lifecycle Part III:  Engagement — Events, Programs & Non-Dues Revenue

Learn how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. More info/register.

Host: Impexium


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Intricate Explorer via Unsplash

The weekly list of free educational events and resources for the association community…

hiking up the saddle Canyonlands 700

I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places.

Association mojo. At times, it’s a struggle, isn’t it? I’ve been feeling out of sorts since coming back from a week of hiking in beautiful, quiet southeastern Utah. It’s like, ugh, back to this messed-up reality again—thank goodness I love my work, I tend to bury myself in it these days.

Sure, other people may have it worse than you during this pandemic, but those despondent, lackluster and fried feelings of yours are real. If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back.

Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Billhighway explains how some association chapters are engaging early-career members.

Remote watercooler. At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments—the same ideas can help you simulate conference hallway conversations too.

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to  encourage members and prospective customers to browse through the educational programs you offer via your LMS.

UBIT for virtual trade shows. You may not have learned this when studying for the CAE exam, but for virtual trade shows, Unrelated Business Income Tax (UBIT) is a serious issue. At MeetingsNet, Rob Carey shares advice from George Constantine and Jeffrey Tenenbaum on what you need to know about UBIT.

Virtual conference sponsors. Bruce Rosenthal and Chris Gloede wrote a post for Association Success that explains what virtual conference sponsors want and don’t want. Their advice will help you adjust your sponsorship packages to today’s reality for businesses.

Quick hits before we get to the list of next week’s free education:

  • How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. (Megan Burke Roudebush, Fast Company)
  • How to update old blog posts for SEO. (Joshua Hardwick, Ahrefs)
  • Tips for living online: lessons from six months of the COVID-19 pandemic. (Pamela Scott Bracey, PhD, The Conversation)
  • How to read more books. (Christian Jarrett, Psyche)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • When in a time crunch, this recipe for maple barbecue glazed fish is a cinch. It’s one of my standbys for boldly flavored fish like Spanish mackerel.
  • Southwestern flavors are always a favorite in this house, so we enjoyed this taco casserole. I went with two layers instead of three (so less cheese and tortillas) and added jalapeños to the mix. I used this recipe for homemade taco seasoning.
  • I keep getting all kinds of peppers (sweet, bell, shishito, poblano) in my CSA share so I’ve been sautéing eggplant with peppers, red onion, garlic, basil and red wine vinegar. I suspect you’ll see this mentioned again in the near future.
  • Kale and baby greens have also made regular appearances in the CSA share lately, so I’ve been sautéing them with red bell pepper, onion, and garlic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/9 at 12 p.m. – Is Your Organization Ready to Take the Full Advantage of Digital Events?

Navigating to the digital domain and online events took many event planners by surprise. While this domain creates lots of uncertainties, it also provides much more opportunities for the event organizers and their organization stakeholders. Learn how to evaluate your digital infrastructure, where to start with transforming your offline event into online, and which types of event exist and how to approach each of them. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo


Fri 10/9 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 10/9 at 2 p.m. – Making Learning Intentional in The Turbulent Twenties (Foresight Fridays with Jeff De Cagna)

Enjoy compelling future-focused learning and discussion about this article. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/9 at 2 p.m. – Facilitative Listening Skills Workshop

Explore and practice a variety of listening skills in breakout sessions in Zoom. Improve your facilitative listening skills and learn new techniques that you can employ right away. More info/register.

Host: Laurie Dougherty, Certified Facilitator and Qualified Trainer of Facilitation Methods


Mon 10/12 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/12 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/13 at 11 a.m. – How to Manage Conflict in a Remote Workplace                         

Learn the two most important tools for having better conflict conversations so you can tackle your conflict head on and get to the more important things on your plate. More info/register.

Host: Association Success

Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces


Tue 10/13 at 1 p.m. – Impactful Learning and Moderating  

Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Take away a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Tue 10/13 at 2 p.m. – Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat)

Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Sherron Washington, M.A., marketing and communication professional


Wed 10/14 from 11 a.m. to 6 p.m. – Zoomtopia: Zoom Users Conference

Discover how video-first unified communications are empowering the workforces of today and transforming the workspaces of tomorrow. The agenda will also be packed with exciting product updates, guest speakers, virtual networking opportunities, and customer appreciation. More info/register.

Host: Zoom


Wed 10/14 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 10/14 at 12 p.m. – What Will You Need to Budget for the Unexpected?

2020 has provided challenges no one ever expected, let alone budgeted for. So how are associations planning their budgets, decisions and logistics for the future, especially when training and conferences provide many associations with necessary non-dues revenue? Join our professional development panel of pros to find out. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Erik Burns, Ed.D., MBA, MA; Director, Corporate Engagement, American Association of Pharmaceutical Scientists
  • Dawn Gannon, MBA, CAE; Sr. Program Manager, Virtual
  • J David Rozsa, CAE, ACA; CEO, Metacred, Inc.

Wed 10/14 at 12:30 p.m. – Cybersecurity for Nonprofits – What Is Noise and What Is News

Hear about strategies that nonprofit organizations can incorporate to mitigate cybersecurity risk through the implementation of the National Institute of Standards and Technology (NIST) Cybersecurity Framework and other risk management initiatives. The panel will also provide an overview of both U.S. and international cybersecurity trends for 2020 and recap developments in the cybersecurity field that are relevant to the nonprofit sector. More info/register.

Host: Venable LLP

Presenters:

  • Ari Schwartz, Managing Director of Cybersecurity Services, Venable LLP
  • Grant Schneider, Senior Director of Cybersecurity Services, Venable LLP 

Wed 10/14 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/14 at 2 p.m. – FAQs and Best Practices About Converting to a New AMS

Moving to a new AMS can be a monumental effort with lots of risk. Hear what to expect and learn how to prepare. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ben Muscolino, President at AMS Geeks


Wed 10/14 at 2 p.m. – 26 Engaging Formats for Virtual and Hybrid Events

A re-broadcast of one of the most popular sessions from the 2020 ASAE Virtual Annual Meeting & Exposition, this high-energy session features a panel of experts sharing their best tips for engaging audiences virtually, using a rapid-fire format that shares one example for each letter of the alphabet. The format is half the fun, as this team will use a new ABC style that involves quick discussion to spark ideas and share practical tips planners can try immediately. Come to learn about trending issues, and leave with a new setup you can implement in your events. More info/register.

Host: ASAE

Presenters:

  • Beth Surmont, CMP, CAE, Director of Experience Design, 360 Live Media
  • Christine Peck, Senior Director, Education and Learning Services, SmithBucklin
  • Carol McGury, MPS, Executive Vice President, SmithBucklin
  • Sharon Newport, CAE, Chief Operating Officer

Wed 10/14 at 4 p.m. – Association Consultants Virtual Forum

A group of association consultants, first convened by the ASAE Key Consultants Committee at the 2020 Great Ideas Conference, has been meeting virtually since March, when most of the group shifted to working remotely. Since then, the group has discussed a wide range of topics, with a particular focus on shifting and adapting strategies, practices, and mindsets amid the coronavirus pandemic. Join us to engage in organic dialogue with your fellow association consultants. This town hall will allow you to network with peers in breakout rooms as well as in a larger group. More info/register.

Host: ASAE


Thu 10/15 at 10 a.m. – 5 Things Every Event Organizer Must Do in 2021

Hear lessons learned and best practices from a panel of association meeting planners. Our panelists will share: the pros and cons of the technology they used, how they kept their audience engaged, and their biggest challenges. More info/register.

Host: 360 Live Media

Presenters: Beth Surmont and Brooke Wilson, lead experience designers, 360 Live Media


Thu 10/15 at 10 a.m. – Gaining Influence in a Vendor’s Platform Roadmap (Connect 2020 Technology Track)

Hear about a three-pronged approach to gain influence with your online community vendor and get your ideas on their roadmap. More info/register.

Host: Community Roundtable

Presenters:

  • Cy Jervis, Cloudera
  • Jon Allan, VP & GM, Communities & Web Self-Service, Verint Intelligent Self-Service
  • Steve Nguyen, Principal Program Manager, Microsoft
  • Adrian Speyer, Head of Community, Vanilla Forums

Thu 10/15 at 10:30 a.m. – Thriving Internationally in Times of COVID-19 and Beyond

Explore the opportunities presented by the intersection of digital transformation and internationalization. Learn how two successful associations navigated the crisis and positioned themselves for success internationally. Discuss best practices for operating internationally without getting on a plane. More info/register.

Host: Factum Global

Presenters:

  • Thomas Smith, Executive Director, American Society of Civil Engineers
  • Scott Stuart, CEO, The Turnaround Management Association
  • Francisco Gomez, Founder and CEO, Factum Global

Thu 10/15 at 11 a.m. – Virtual Event Tech Day: 20 Experts Answer the Top 20 Questions About Virtual Events

Join us for a unique opportunity to listen to the top 20 experts on virtual events answering the 20 most pressing questions about virtual event technology. 20 speakers x 20 questions = 20×20, a new event format to explore the present and future of virtual events. More info/register.

Host: EventMB


Thu 10/15 from 11 a.m. to 6:15 p.m. – Zoomtopia: Zoom Users Conference

Discover how video-first unified communications are empowering the workforces of today and transforming the workspaces of tomorrow. The agenda will also be packed with exciting product updates, guest speakers, virtual networking opportunities, and customer appreciation. More info/register.

Host: Zoom


Thu 10/15 from 11:30 a.m. to 2:30 p.m. – Unprecedented Leadership During Unprecedented Times (Planet IMEX Association Leadership Forum)

A thought-provoking, intellectually demanding learning experience for senior-level leaders in the association community, participants will be inspired and challenged by visionaries and role models from a variety of professional and trade association backgrounds. The forum leverages strategic conversations and collaborative peer learning to help you apply advanced leadership concepts. You will leave inspired, motivated, and ready to embrace change to drive your association forward. 4 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Richard Yep, FASAE, CAE, chief executive officer, American Counseling Association
  • Vicki Deal-Williams, FASAE, CAE, chief staff officer for multicultural affairs, American Speech-Language-Hearing Association
  • Jeffrey Shields, FASAE, CAE, president & CEO, National Business Officers Association
  • Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC

Thu 10/15 at 12 p.m. – Virtual Events Suck, But Yours Doesn’t Have To

Learn more about ways to improve virtual events in a discussion on the panelists’ latest research “Virtual Events Suck, but Yours Doesn’t Have To.” More info/register.

Host: Constellation R

Presenters: Dion Hinchcliffe, Liz Miller & R “Ray” Wang


Thu 10/15 at 12:30 p.m. – Make Buying Technology Less Painful and More Fun

Learn a step-by-step process and key considerations for choosing new technology that includes all of the appropriate internal and external stakeholders. Topics include strategy, requirements, proposals, demos and selection, implementation, and buying in a pandemic. More info/register.

Host: Personify

Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify


Thu 10/15 at 1 p.m. – Grow & Retain Members: Customize Your Joining Process

Salesforce and other Association Management Software (AMS) allow organizations to use the critical pieces of data to customize the online journey for members and donors. A well-researched, goal-oriented and theme-based join process can help you achieve increased engagement at the cost of a few clicks. Discover the possibilities of customization and enhancement to your joining process. More info/register.

Host: Aplusify

Presenters:

  • Neeraj Garg, COO, Aplusify
  • Barbara J. Armentrout, CAE
  • Teri Carden, Founder, ReviewMyAMS

Thu 10/15 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/15 at 2 p.m. – The Return to F2F: Considerations Before You Head Back On Site

Hear taskforce recommendations for Covid-related waivers, social-distancing challenges, sick attendees, and more. Identify the health and safety issues that must be addressed before logistical planning for an event begins. Understand how to use your attendee registration sites to enhance onsite health and safety. Learn best practices for navigating the patchwork of pandemic-related state and national rules while keeping your attendees and staff healthy and safe. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Laura Konwinski, Senior Director of Global Compliance, and Andrea de Miro, Operations Leader for Ancillary Meetings, BCD Meetings & Events


Thu 10/15 at 2 p.m. – 5 Tips for Taking Your Internal Events Virtual

Learn how a virtual event platform can help you raise the bar of your biggest companywide events. We’ll talk best practices for using enterprise-class video streaming, audience engagement tools, feedback surveys and attendee networking to make sure your internal event is the dynamic and energizing masterpiece you need to get your teams ready to succeed. More info/register.

Host: Smart Meetings

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Thu 10/15 at 4 p.m. – How to Avoid Pandemonium When Marketing During a Pandemic (ASAE Reston-Loudoun Idea Swap)

Learn how to approach marketing in the next six to 18 months, how the brain works when dealing with so many crises, the new marketing playbook including new member personas, habits to embrace in 2020, and 15 tips to help you in your marketing efforts now. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Sheri Singer, President, Singer Communications


Fri 10/16 at 10 a.m. – Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry

Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group
  • Loren Edelstein, Vice President and Content Director, Northstar Meetings Group
  • James Lancaster, Editor, AMI Magazine
  • Lauren Arena, Editor, M&C Asia
  • Paul Harvey, Deputy Editor, M&IT

Fri 10/16 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/16 at 11 a.m. – After Lockdown: Meetings & Events Post-Crisis

Join your peers for this critical conversation on how the Coronavirus crisis has changed the execution of meetings, events, conferences, and trade shows. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. 1 CMP credit. More info/register (registration fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 10/16 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/16 at 2:30 p.m. – A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Mason, CEO of Caspian Agency


Tue 10/20 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 10/20 at 2 p.m. – How to Look & Sound Better on Video: Advice from an AV Digital Master Trainer  (Association Chat)

More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Charles (Chuck) Espinoza, AVIXA Staff Instructor


Tue 10/20 at 4 p.m. – Technology and the Global Nomad (AWTC virtual meetup)

When Alex Mouw decided to take a year to travel around the world with her husband and two children, she also decided to work throughout the trip while home schooling her children. Modern technology is the only reason that this was possible. Alex will share her technology tips for exploring the world while being a senior staffer at a leading web development company and a parent and homeschool teacher. More info/register.

Host: Association Women Technology Champions

Presenter: Alexandra Biddle Mouw, CAE, Principal Digital Strategist at Results Direct


Thu 10/22 at 12 p.m. – Managing Staff Onboarding During a Pandemic: A CEO Dialogue

Successful staff onboarding is an art, even in the best of times. Doing so in a completely virtual environment such as the one we have been in the past six months, is even more complex. Join this CEO dialogue to hear from colleagues the onboarding processes that they have adapted to meet the current work environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dany Bourjolly Smith (moderator), SHRM-SCP, lead consultant, Association CareerHQ Recruitment Concierge Team
  • Cameron Curtis, CMM, CAE, president & CEO, Association of Air Medical Services & Medevac Foundation International
  • Jay Karen, CAE, chief executive officer, National Golf Course Owners Association
  • Lane Velayo, CAE, chief executive officer/owner, Synergos

Thu 10/22 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Mon 10/26 and Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception for this one).

Hosts: Billhighway and Mariner Management

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


 

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association community

I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks.

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications.

Conference attendee learning journey. WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. Since attendees will forget most of what they hear and lose touch with new connections, associations should provide a learning experience that goes beyond the confines of an isolated event.

Virtual conference experience. Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience.

Diversity and inclusion in marcomm. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. He says real change doesn’t happen overnight, but requires a shift in culture, specifically, “recognizing a comfortable status quo and wanting to be better. A lack of diversity isn’t an indictment on your organization, but rather a symptom of that implicit bias.”

Speaker panel diversity. New research from EventMB says event speaker panels are still not diverse. Keneisha Williams, co-founder of Black In Events, and Dylan Monorchio of Event MB provide details on the findings and discuss barriers to progress.

Quick hits before we get to the list of next week’s free education:

  • What not to do when planning your next virtual event. (JT Long, Smart Meetings)
  • 5 unusual ways to find new inspiration for content. (KiKi L’Italien, Association Chat)
  • Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. (Amanda McGowan, PRI The World)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I found an old unopened bag of jalapeno pretzels hiding in my pantry—which is really a bookcase in my office. Since they were stale, I crushed them in the food processor and used them as a coating for pan-fried catfish—first dredging the fillets in flour and then egg. I must say, what a super idea it was.
  • I was hankering for Indian food so on Sunday I pan-fried flounder per this recipe for chepa vepudu aka fish fry. Ooh, that spice paste was excellent. I served the fish with mint-cilantro chutney, a recipe from Modern Spice, an Indian cookbook by Monica Bhide.
  • On the side, I made mustard greens (and kale) masala. The recipe didn’t include ingredients for the ginger-garlic paste so I used some of the fish recipe’s spice paste. So good. The leftovers have been great for breakfast in an egg fried rice type of thing.
  • And to round out the meal, a fantastic chickpea salad with dried apricots and almonds. Enjoying those leftovers too.

Here are the educational events scheduled for the next two weeks. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/25 at 12 p.m. – Meeting Executive Re-Think Tank: Lessons Learned from Hotel Openings & Restarting Live Meetings

Hear about recent face-to-face meetings held in the new environment, insight into the outcomes of those meetings, and the current legal dilemmas which we now face. We will focus on lessons learned during the re-opening phase and what we see happening in the months ahead. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra Warner, Esq., PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia
  • Melanie Clifford, Regional Director of Sales, M. Gibson Hotels
  • Vito Curalli, CHA, Executive Director, International Sales and Industry Relations Hilton Worldwide Sales
  • Nicole Unger, CMP, Vice President of Sales, Alliance
  • Sven Boelhouwer, Freelance Event Professional, No Desk

Fri 9/25 at 1 p.m. (maybe?) – Association Chat Friday News on LinkedIn Live

Watching a replay of this last Friday brought back memories of Sweet Spot, who remembers that? KiKi covers industry news, upcoming events, people on the job hunt, and more. Follow KiKi on LinkedIn to confirm the time and get more details.

Host: KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat


Fri 9/25 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/25 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight (Foresight Fridays with Jeff De Cagna)

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE ethics credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 9/28 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/28 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/29 at 11:30 a.m. – Monetization in Hybrid and Virtual Events

Learn about the best ways to monetize your events, no matter if they’re 100% online or in hybrid format. More info/register.

Host: Swapcard

Presenters:

  • KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat
  • Michael Leahy, sales leader
  • Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager

Tue 9/29 at 12 p.m. – Power Up Your Networking… LinkedIn and BEYOND

With the meetings/hospitality industry virtually at a standstill, and many MPI members losing their jobs, a lot of us are wondering what’s next, let alone how to pay our bills. Learn about the power of LinkedIn for building up your networking efforts. Get meaty insights on how to update your profile and use LinkedIn to make connections, as well as alternative job directions for industry people at a loss of where to start. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dawn Rasmussen, CMP, President, Pathfinder Writing and Career Services LLC


Tue 9/29 at 12 p.m. – Tips for Choosing Your Next AMS

Hear tips to understanding which AMS capabilities are right for your organization, advice on the vendor selection process—key themes and questions to ask, an overview of pricing in the AMS marketplace in 2020, and pros and cons of off-the-shelf solutions vs. flexible, configurable platforms. More info/register.

Host: Aptify

Presenters: Johanna Snider, EVP of Sales, and Grace Gardner, Sr. Marketing Manager, Aptify


Tue 9/29 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 9/29 at 12:30 p.m. – Unlocking Opportunities to Advance Virtual Sales

Hear about the sales skills needed to open up opportunities selling virtually in this new environment, and walk you through areas of adjustment for your business. Join us for tangible takeaways that you can implement right away to take your sales strategy to the next level. More info/register.

Host: Pathable

Presenter: Ciara Feely, Sales Strategist and Author


Tue 9/29 at 1 p.m. – Dynamic Meetings

Find out about approaches to create high engagement in your virtual meetings and trainings that make participants feel engaged throughout. See how to validate the learning and idea discussion in the virtual space. Learn how to cue interactions that gain greater sharing and input. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Tue 9/29 at 2 p.m. – Where We Stand Now: One Foot in the Pandemic and One Foot in the Recovery (Association TechTalk)

More info/register.

Host: Loretta DeLuca, CEO, DelCor

Guest: Chris Busky, CEO, IDSA


Tue 9/29 at 2 p.m. – How to Look, Sound, and Think Better on Video

More info/register.

Host: KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat

Guest: Chuck Espinoza


Tue 9/29 at 2 p.m. – No Events? No Problem. Help Your Members Get Hired with Virtual Career Fairs.

Hear how to leverage (and monetize) virtual career fairs, and learn best practices around creating and hosting successful online events in a crowded marketplace. Hear about one association’s experience implementing and executing a career fairs platform, connecting employers with job seekers, and offering members a valuable career advancement benefit. 1 CAE credit. More info/register.

Host: Web Scribble

Presenters:

  • Lynz Floren, LA County Bar Association
  • Dawn DiLorenzo, Director of Marketing, Web Scribble

Tue 9/29 at 2 p.m. – How to Enact Change in Your Organization

The need for real diversity and inclusion is clear, but how do we make it happen? For some organizations, only small changes are needed to encapsulate the true meaning of diversity and inclusion, but for others, massive steps need to be taken. Hear about the practices Reed Exhibitions has put in place to hold the organization and its decision makers accountable to their plan. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Ron Walden, Group Vice President of Strategic Partnerships and Activation, Reed Exhibitions USA


Tue 9/29 at 2 p.m. – How to Scope and Implement Virtual Event Technology

Virtual event technology is key for pulling off a virtual event, but implementing new tech is never easy. Learn the four stages of scoping and implementing virtual technology to ensure consistent data, improve the attendee experience, increase engagement, prove ROI, and build effective cross-functional teams. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Taylor Bohn, Senior Event Technology Analyst at Cvent
  • Lauren Allison, Lead of Meetings and Events at Cvent

Tue 9/29 at 3 p.m. – Simple SEO Strategies for Associations

Learn why it’s so important to make sure your educational content is optimized for search engines. Hear about the three most-overlooked SEO tactics, how to tackle them using existing resources, and real-world examples that demonstrate how these steps dramatically increase the visibility and reach of your content. More info/register.

Host: Omnipress

Presenters: Tracy Grzybowski, Director of Marketing, and Sara Peck, Digital Strategist, Omnipress


Tue 9/29 at 3 p.m. – Online Fundraising Compliance: What Nonprofits Need to Know

Online fundraising’s broader reach also brings increased registration and reporting requirements. It also brings greater scrutiny from donors, foundation funders, and corporate sponsors. Learn what your nonprofit needs to know about online fundraising compliance, including which state laws apply when you fundraise online, where your nonprofit needs to register to fundraise, two methods your nonprofit can use to achieve fundraising compliance, and how you can message compliance to grow donor trust and giving. More info/register.

Host: Nonprofit Hub

Presenter: Sharon Cody, Partnership Manager at Harbor Compliance


Tue 9/29 at 5:30 p.m. – Virtual Networking for Association Pros

Want to get new ideas for your organization? Looking for a job? Have some best practices to share? Just want to actually meet some new people in your field? We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 9/29 at 6 p.m. – 10 Actionable Tips to Improve Website Quality & E-A-T

Learn about the role E-A-T (expertise, authoritativeness, and trustworthiness) plays (and does not play) in Google’s algorithms. Hear about the tactics and strategies that can potentially create trust issues with your website. More info/register.

Host: Orbit Media

Presenter: Lily Ray, Director of SEO at Path Interactive


Wed 9/30 at 10 a.m. – PIA Case Study, Rethinking Your Membership Plan

Hear about the journey to increase membership for the National Association of Professional Insurance Agents (PIA). Learn how they approached membership recruitment, onboarding, engagement, retention, and renewal—the full membership lifecycle—to increase membership. More info/register.

Host: Charles River CFO

Presenters:

  • Dana Anaman, CAE, Senior Director of Membership & Affiliate Services at the National Association of Professional Insurance Agents
  • Elizabeth Weaver Engel, CAE, Chief Strategist at Spark Consulting

Wed 9/30 at 11 a.m. – Deliver Winning Digital Event Presentations

To cut through the numerous distractions and “Zoom fatigue” many virtual attendees face, speakers and planners must up their game. Hear about simple changes to make in your visuals and delivery as well as overall ways to rethink how you are presenting your material. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Matt Abrahams, Lecturer, Stanford Graduate School of Business; author of Speaking Up Without Freaking Out
  • Alan Davis, Founder and designer, UltraDesign.ie
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Wed 9/30 at 11 a.m. – How to Build a World-Class Remote Team

Learn about the foundational strategies and key tactics used to build a world-class remote culture and how your organization can do the same to adapt to a new normal. Find out how to identify and acquire talent that fits your organization, even when hiring remotely. More info/register.

Host: Association Success

Presenter: Robert Glazer, founder and CEO of Acceleration Partners


Wed 9/30 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/30 at 12 p.m. – What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual

Hear from two key executives from the APA on how they strategically turned a challenge into an opportunity to bring their community together like never before. They themed each day around relevant content, particularly via general sessions, and turned networking on its ear. Exhibitors? Not this time around. Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Alicia Aebersold, Chief Communications Officer @American Psychological Association
  • Jodi Ashcraft, Director of Media & Event Sales @American Psychological Association
  • Sarah Michel, CSP, VP, Professional Connexity @Velvet Chainsaw Consulting

Wed 9/30 at 12 p.m. – Getting C-Suite Executives to Be Professional Development Thought Leaders and Champions (PD Town Hall)

Professional development strategy development and ongoing deployment success starts with the Chief Executive, the board, and the other “C-suite” staff leaders across an association. We will share and facilitate the exchange of success stories and proven practices for enlisting C-Suite executives as PD thought leaders, as well as focus on strategies to keep C-Suite executives engaged as PD Champions. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitator: Dr. Richard Chang, CEO of Richard Chang Associates, Inc.


Wed 9/30 at 12 p.m. – Finance and Accounting: How to Budget and Plan During Uncertain Financial Times

Whether it is membership revenue, your annual meetings or any other income or expense on your financial statement every association needs to review the current situation and project where their year will end financially as well as what adjustments will need to be made to future budgets. Join our lead accountants as they share tips, tricks and best practices. More info/register.

Host: Talley Management Group

Presenters:

  • Tim Bower, Director of TMG Association Solutions Consulting @Talley Management Group
  • Diann Furfaro, Chief Financial Officer @Talley Management Group
  • Ed Gorman, Director of Client Accounting @Talley Management Group

Wed 9/30 at 12 p.m. – New Hybrid Strategies: Producing, Streaming, and Selling Access to Live Event Content in a Post-Covid World

Hear about techniques for engaging both audiences—virtual and physical—and designing programs with global appeal. Learn about cost ramifications for catering to two audiences and tips for selling access to hybrid events while maximizing efficiencies. Gain insight as to what exhibitors and sponsors seek in the form of ROI from contributing to a hybrid event, and what options are available to the exhibitor in a hybrid world. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Bill Mott, CEO, Falcon Events


Wed 9/30 at 1 p.m. – 12 Proven Strategies to Monetize Your Association’s Content

The Coronavirus has accelerated many associations’ plans to go digital. With all the rush, don’t forget the revise, update, and maximize your monetization strategy. Learn proven tips to sell more content including: digital content and packaging strategies; strategies to demonstrate value to buyers; leveraging sponsors to drive revenue; and strategic payment options for every audience. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • John Leh, CEO, and Lead Analyst at Talented Learning
  • Tiffany Mack, Senior Marketing Manager at Community Brands

Wed 9/30 at 1 p.m. – Sustainability and Beyond: How to Create a Greener Meeting and Foster Positive Social Impact

Learn how to create more-sustainable, and socially responsible, meetings as well as track and report your efforts. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Nancy Zavada, Founder & President, MeetGreen


Wed 9/30 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/30 at 2 p.m. – Expand Non-Dues Revenue Streams with SEO Content Pillars

Content Pillars are content- and keyword-dense website pages that amplify the SEO gravity of your site, increasing organic traffic. Learn when Content Pillars are the right choice, how they impact search results in your favor, and how to create them by leveraging existing content. Hear a case study detailing a major content pillar project that will give you a sense of how this practical, cost-efficient technique can be used effectively. More info/register.

Host: Protech Services

Presenter: Rob Bean, Marketing Strategist, Refactored


Wed 9/30 at 2 p.m. – Web Accessibility Is Not An Option

Due to recent federal court rulings, organizations and companies are increasingly at risk of lawsuits over their websites’ failures to meet the requirements of the Americans with Disabilities Act. Learn about the growing importance of accessibility, Web Content Accessibility Guidelines (WCAG) standards, varying levels of compliance, and how development and design can create a digital presence that engages all of your visitors. More info/register.

Host: Unleashed Technologies

Presenters: Unleashed Technologies Creative Director Matt Curtin and Digital Delivery Manager Ann-Marie Gnall


Wed 9/30 at 2 p.m. – No Location, No Problem! Planning for 2021 Event Success

Learn how to re-think and optimize physical event fundamentals in a virtual setting, maximize virtual event technology and minimize technology limitations, and identify possibilities for stronger virtual event engagement and interaction. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Andrew Denlow, SVP of North American Sales, PGi


Wed 9/30 at 2 p.m. – An Insider’s Look at Creating a Safe In-Person Event

Hear from organizations that hosted a hybrid event, with 100+ attendees in person. Get an insider’s look on what was needed to ensure attendee safety and ultimately pull off a great event experience. Get best practices and learn how to source safely and find global venues that facilitate the latest health and safety measures, partner with venues to implement and govern safety standards and protocol, and build custom event layouts with physically distancing guidelines in mind. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Katie Bohrer, CMP, Vice President, Meeting Design & Experience at Associated Luxury Hotels International
  • Vicky Witt, Director of Convention Services at Omni Dallas Hotel
  • Kelli Kopec, Product Marketing Manager at Cvent

Wed 9/30 at 6 p.m. – 21st Annual Power of A Virtual Summit Awards

For the first time in a virtual format, the 2020 Summit Awards will bring together association executives, industry partners, and business and community leaders for an evening to celebrate the value of associations and their impact on society. With the challenges presented by the COVID-19 pandemic, this year it is especially important that our community gather and celebrate our Summit Award winners and the collective power of associations. More info/registertickets must be ordered by today (9/25).

Host: ASAE


Thu 10/1 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from ice breakers to shared experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Thu 10/1 at 11:30 a.m. – Virtual Event Revenue: Picking a Price for Your Online Conference

Planning a virtual research conference is no walk in the park. Yet it’s easy to undervalue your efforts when deciding how much your online event tickets should cost. Managing expectations and delivering on standards set by past years of in-person meetings makes this decision all the more difficult. Hear about the challenges and learn how to pick a price that’s right for you and your attendees. More info/register.

Host: Ex Ordo


Thu 10/1 at 12 p.m. – Virtual Events Office Hours

Getting ready to launch your first virtual event this fall and feeling the pressure? Hear about the top issues we address with our clients in the weeks before show time, including best practices for troubleshooting onsite technical issues, networking activities to implement last-minute, and communications needed by attendees. Get your questions answered in an open and collaborative forum. More info/register.

Host: 360 Live Media

Presenters: lead experience designers Beth Surmont and Brooke Wilson, 360 Live Media


Thu 10/1 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Fri 10/2 at 10 a.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/2 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/2 at 12 p.m. – Science Not Stopped by Coronavirus: How a Large Scientific Meeting Successfully Pivoted to Virtual in Record Time

When COVID-19 shut down The Allied Genetics Conference, the organizers decided to go virtual and make it free to attend. Registration tripled, the conference was swamped by positive tweets, and recorded session views overwhelmed all expectations. Learn about how this conference flipped their format—in a matter of weeks—to fully online, allowing more than 1,000 scientists to present their research in more than 100 oral presentations and poster Q&A sessions. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Silke Fleischer, ATIV Software, CEO


Fri 10/2 at 12 p.m. – Virtual Events Office Hours

Getting ready to launch your first virtual event this fall and feeling the pressure? Hear about the top issues we address with our clients in the weeks before show time, including best practices for troubleshooting onsite technical issues, networking activities to implement last-minute, and communications needed by attendees. Get your questions answered in an open and collaborative forum. More info/register.

Host: 360 Live Media

Presenters: lead experience designers Beth Surmont and Brooke Wilson, 360 Live Media


Fri 10/2 at 12:30 p.m. – You Asked, We Answered (Legalese with the Ladies)

We’ll answer your questions around meeting and event contracting. More info/register.

Host: HopSkip

Presenters:

  • Barbara Dunn, Partner @Barnes & Thornburg LLP
  • Lisa Sommer Devlin, Principal @Devlin Law Firm, P.C.
  • Sean Whalin (moderator), Co-Founder & CEO @HopSkip

Fri 10/2 at 1 p.m. (maybe?) – Association Chat Friday News on LinkedIn Live

Watching a replay of this last Friday brought back memories of Sweet Spot, who remembers that? KiKi covers industry news, upcoming events, people on the job hunt, and more. Follow KiKi on LinkedIn to confirm the time and get more details.

Host: KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat


Fri 10/2 at 1 p.m. – The Great Debate: Paid vs. Free Virtual Events

It’s on every event organizer’s mind, so let’s address the elephant in the Zoom: should we be charging to attend virtual conferences, or should participation be free? Two teams of animated debaters will come to the table with their fiercest arguments and their most impressive rhetoric to tackle this fundamental question. As the debaters duke it out on video, you too
will battle alongside your fellow participants in the chat. More info/register.

Hosts: Snöball and Matchbox Virtual Media

Debaters:

  • Dahlia El Gazzar, Idea Igniteur + Tech Therapist, DAHLIA+Agency
  • Garth Jordan, CEO at the American Animal Hospital Association
  • Nick Marzano, Vice President of Talent and Organizational Development at
    Society of Hospital Medicine
  • Arianna Rehak, Founder & CEO, Matchbox Virtual Media
  • Rachel Stephan (moderator), snöballer-in-chief, snöball event influencer marketing

Mon 10/5 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/5 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/6 at 10:30 a.m. – Price Your Online Conference Right

Learn from others who’ve tried different pricing strategies, monetization tactics and business models for online conferences and events. Hear about three pricing framework activities you can do with your own team. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder, Better Meetings


Tue 10/6 at 11 a.m. – Connect 2020 Technology Track 2020

While the name is “Technology Track,” these sessions encompass everything from online community platforms to community analytics to trusted service providers. Live demos, interactive panels, and practitioner-led case studies cover can’t-miss topics, including: The Future of Community Technology, Managing a Migration, Analytics and Reporting Tools, Platform Specific Tips and Tricks, and Gaining Influence in a Vendor’s Platform Roadmap. More info/register.

Host: The Community Roundtable


Tue 10/6 at 12 p.m. – Capture Virtual Audiences and Crush Zoom Fatigue

Learn the one question (and three more!) to produce virtual content that crushes Zoom fatigue. Build memorable experiences for attendees (both virtually and face-to-face), and boost interaction & buy-in before, during & after any event. More info/register.

Host: Pathable

Presenter: Andrea Driessen, Chief Boredom Buster @No More Boring Meetings


Tue 10/6 at 1 p.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from ice breakers to shared experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Wed 10/7 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 10/7 at 12 p.m. – Connect 2020 Technology Track 2020

While the name is “Technology Track,” these sessions encompass everything from online community platforms to community analytics to trusted service providers. Live demos, interactive panels, and practitioner-led case studies cover can’t-miss topics, including: The Future of Community Technology, Managing a Migration, Analytics and Reporting Tools, Platform Specific Tips and Tricks, and Gaining Influence in a Vendor’s Platform Roadmap. More info/register.

Host: The Community Roundtable


Wed 10/7 at 12 p.m. – Easy Ways to Produce Engaging Virtual Events

Learn how associations really can replicate the magic moments of being at a conference when it’s all online. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Lee Gimpel, founder, Better Meetings


Wed 10/7 at 1 p.m. – Facilit8Me – Creating a Participatory Environment

Participation does not often happen by accident. The activities, facilitation methods and environment are all carefully prepared to create opportunity for participation. Learn how to utilize multiple modalities for participants to engage, arrange environment to maximize participation and engagement between participants, manage and resolve conflict to keep participation high, and establish groups expectations of engagement. More info/register.

Host: Event Garde


Wed 10/7 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 10/8 at 11 a.m. – Leading Through Turbulent Times

Hear what increased global uncertainty means for those of us leading our mission-driven organizations: both for the organizations, but also for us as individuals. More info/register.

Host: Society Street

Presenters:

  • Katy Amberley, CEO – British Society for Haematology
  • Girish Menon, CEO – ActionAid UK

Thu 10/8 at 11 a.m. – Impactful Learning and Moderating  

Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Take away a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Thu 10/8 at 1 p.m. – Membership Lifecycle Part II: Engagement — Membership Management

Learn how membership management technology supports data management best practices to capture, analyze and make membership data actionable. More info/register.

Host: Impexium


Thu 10/8 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/8 at 2 p.m. – Event Planning Playbook: How to Get the Most out of Your Event Data and Eliminate Big Surprises

More info/register.

Hosts: Review My AMS Webinar and Aura Innovative Technology


Thu 10/8 at 3 p.m. – Why Having Member Contributed Data Is Vital During a Crisis

Learn how to streamline the delivery of timely data to members allowing for more educated decision making, create more powerful advocacy with data driven requests, and understand more clearly the changing needs of their individual members. Hear case studies where these practices were implemented and proven to be successful. More info/register.

Host: Association Analytics

Presenters: Dynamic Benchmarking


Fri 10/9 at 10 a.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/9 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/9 at 12 p.m. – Is Your Organization Ready to Take the Full Advantage of Digital Events?

Navigating to the digital domain and online events took many event planners by surprise. While this domain creates lots of uncertainties, it also provides much more opportunities for the event organizers and their organization stakeholders. Learn how to evaluate your digital infrastructure, where to start with transforming your offline event into online, and which types of event exist and how to approach each of them. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo


Fri 10/9 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo of Bears Ears, Utah by Emily Campbell via Unsplash

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