The weekly list of free educational events and resources for the association community…

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You know what really gets under my skin and makes me crazy? The emergence of, quoting here, “a new set of moral attitudes and political commitments that tend to weaken our norms of open debate and toleration of differences in favor of ideological conformity.” Argh.

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Let’s hope people come to their senses and this groupthink stops.

Ok, off my small soapbox for now, on to this week’s reads and next week’s webinars…

IT security. Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The best person to complete the study is the person who oversees the IT function for your association—if that’s not you, please share the link. Community karma, baby.

Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report, an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff.

Zoom fatigue. Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Event experience. Ryan Costello of Event Farm is “worried we’ve lost focus on what a true event experience entails and why we work so hard to create them.” A webinar is a content stream, he says. An event is more than that—and he shares three fundamental elements of a true event experience.

Chapters in the virtual era. What happens when chapters go virtual during the pandemic because they’ve lost their in-person advantage? “This newfound capability raises numerous questions,” says Peter Houstle of Mariner Management. “Associations that embrace the new normal exemplified by a vibrant virtual world will enable their chapters to continue to make a substantive contribution to the association’s member value proposition.”

Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Ronn Levine at Association Media & Publishing (AMP) spoke to executive director Bob Moore about their success and what they would do differently next time.

Virtual conference sponsorships. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. They kept all their original sponsors and even added more. Their approach? “How can we develop customized opportunities for our partners? Instead of saying how can you fit in, let us figure out where your challenges and objectives are, and let’s work together. That’s where the opportunity is.”

A 3-in-1 recap of virtual conference successes. In CEO Update, Kathryn Watson shared the highlights of a webcast they did with United Fresh, Connex and American Alliance of Museums who all recently held successful virtual conferences.

Quick hits before we get to the list of this week’s free education:

  • Top ten legal Q&A for association events in the COVID-19 era and strategies for an evolving landscape. (Jeffrey S. Tenenbaum, Tenenbaum Law Group)
  • A huge collection of icebreakers for your next event. (curated by Rob Walker)
  • Enjoy the view while I reminisce about walking around Venice at night, hearing my heels click-clacking on the street, the putter of a boat in the distance and the sounds of a restaurant, getting glimpses of the water, never knowing what’s around the corner and hoping I can find my way back to the hotel. (Skyline web cam)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • How about some simple fish recipes? First, place flounder (or any fish) fillets into a greased baking dish, sprinkle with salt, pour a few tablespoons of lemon all over the fillets, and top with a few dabs of butter. Got herbs? Aleppo pepper flakes? Add them. Bake at 375 until done. You’ll have to judge that for yourself since fillets vary but the butter builds in a buffer in case you overcook them.
  • Or, rub snapper (or any fish) fillets with oil, then top with a blackening rub made of smoked paprika (go heavy on that) and equal parts of onion powder, garlic powder, dried thyme and dried oregano and then a little less of cayenne and black pepper. Pan-fry on both sides until done – again, a judgement call.
  • Cheeseburger quesadillas seemed like the right choice for a patriotic weekend. I used a mix of cheddar and pepper jack on corn tortillas, omitted the mustard (blame my feller) and added sweet onion, sweet pickles and pickled jalapeños.
  • I’ve got a killer four-bean salad recipe but you’ll have to wait until the weekend to get it on Gusto. It includes green beans, kidney beans, black beans and chickpeas, and the secret ingredients are sweet pickle and sweet onion.
  • Our 4th of July treat: watermelon margaritas. Chop up the melon and purée pieces in a blender. Strain the juice (and seeds) through a fine sieve. Juice some limes too. Here’s the recipe for one cocktail: 4 oz watermelon juice, 1-1/2 oz tequila and 3/4 oz lime juice. Shake it up with ice and enjoy.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

 *I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “YES” and review variables that help influence a hotels decision to accept your business. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 7/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Mon 7/13 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/14 at 11 a.m. – Budget and Appropriations Outlook – Rounding Out 2020

The six months since lawmakers and the administration reached an agreement in December on fiscal 2020 spending have been unlike any other in the history of the appropriations process. A global pandemic, a volatile economy, and a presidential election are all at play this year as the world’s biggest budget gets carved up and appropriated. Join a discussion with veteran journalists and industry experts on where the money is likely to go and what it all means for you for the rest of 2020. More info/register.

Host: FiscalNote

Presenters:

  • Dana Weekes, Managing Director of Legislative & Public Policy, Arnold & Porter Kaye Scholer LLP
  • Lindley Kratovil Sherer, Lobbyist, Invariant
  • Jennifer Shutt, Budget and Appropriations Reporter, CQ Roll Call
  • David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call

Tue 7/14 at 12 p.m. – Finding Success in a Small Gov’t Relations Operation

Hear about the challenges and opportunities of working in a small government relations operation—in a normal year, as well as tips from working at home with the pandemic. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Mark Ames, Director, Government Relations for AIHA®


Tue 7/14 at 12 p.m. – Revenue and Pricing Strategies for Virtual Events

Learn how to maximize revenue for your digital event, craft compelling offers, price digital events, communicate value to attendees, and create compelling sponsorship packages. More info/register.

Host: Gather Voices

Presenter: Dr. Michael Tatonetti, CAE, CPP (Certified Pricing Professional)


Tue 7/14 at 12 p.m. – Job Search Strategies for Event Professionals

As many meeting professionals are actively job searching, it’s important to set yourself apart from the competition. In this webinar, you learn best practices, tips, and tricks to increase your likelihood of landing a job. If you are competing for a job in the industry, or need to temporarily pivot to another industry, you will learn what hard, technical, and soft skills you have developed are transferable to other jobs. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Everett J. Mitchell, Senior Director, Head of Content, BOLD LLC


Tue 7/14 at 2 p.m. – Inflection Point, Are We Motivated to Change In Our Industry?

Learn how to hire, train and continually engage a diverse staff at all levels of the company; meaningfully address systematic racism and injustice with staff, vendors and clients; the difference between culture and chemistry and how to ensure diversity and inclusion are organically a part of both; and how to tap the industry’s vast resources and connections in order to create opportunity and change for people of color. More info/register.

Host: Smart Meetings

Presenters:

  • Cindy Brewer, Principal, LEO Events
  • Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum
  • Jon Brown, Event Operations Manager, LEO Events
  • Diane Ashley, CEO, DTA Diversity Counts
  • Velvet Graham, Senior Director, Events, Community Relations and Culture & Inclusion, Service Master

Tue 7/14 at 2 p.m. – Make Your Member Engagement Come A.L.I.V.E.

2020 has created all kinds of distractions for members. As they are fighting every day to stay afloat in these uncertain times, many are challenged with keeping members engaged to a level where the association is seen as a huge necessity and not a cost. Unpack the key elements of building value and maximizing engagement to where it transforms your association in every department. Tom, who has over 80% of his members involved in one or more of their 13 touch points, will breakdown his key concepts called A.L.I.V.E. and Dave will share the keys to creating a unilateral digital conversation with your members. More info/register.

Host: PropFuel

Presenters:

  • Tom Morrison, CEO of the Metal Treating Institute
  • Dave Will, President of PropFuel

Tue 7/14 at 2 p.m. – Mo Rocca on The Chat: Laughter in the Time of Coronavirus

Many things have changed because of the current pandemic, but one thing has remained a constant for many of us: humor. Find out why humor is such an important facet of the human experience during a crisis from humorist, journalist and actor Mo Rocca. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mo Rocca, correspondent for CBS Sunday Morning among other things


Tue 7/14 at 2 p.m. – Understanding “Digital First” Event Production

While many industries have struggled to go online in the wake of the COVID-19 pandemic, esports is experiencing a massive boom as they return to their roots as a digital-first event ecosystem. Drawing on a mix of academic theory and real-world examples, Gary Gonzalez will explain how emerging technology and dramatic shifts in audience consumption habits have created a billion-dollar online industry. Attendees will walk away with an understanding of what esports are, how they engage their audiences in a digital-first ecosystem and what it means for event professionals in a changing world. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gary Gonzalez, managing partner and director of strategy at Convoke


Tue 7/14 at 3 p.m. – The Case for a Unified Data Model

Learn how associations can streamline and improve operations with a unified data model. Explore how to consolidate your data and gain real-time insight into the health of your business for smarter, faster decisions; leverage the power of cloud technology to better support your members and industry, anytime and anywhere; best practices in moving off legacy operating systems and more. More info/register.

Host: Oracle NetSuite

Presenters:

  • Larry Fontillas, Solutions Consulting Director, Oracle NetSuite
  • Javi Seera, Founder & Managing Director, Saralux
  • Chris Rousseau, Chief Information Officer, Practising Law Institute

Wed 7/15 at 12 p.m. – Reaching Beyond Parameters: The Virtual Event Experience

Organizations are searching for efficiencies in delivering information in this digitally connected world. Audiences are craving more interactive and participatory experiences to learn and stay connected. Virtual experiences are proven to reach broader groups, deepen stakeholder connection, and cultivate community building. Learn how to cultivate virtual experiences today for the long-term impact of tomorrow. More info/register.

Host: Talley Management

Presenters:

  • Gregg Talley, CAE, FASAE, President/CEO, Talley Management Group, Inc.
  • Derrick Johnson, DES, CMP, Director of Event Strategy and Chief Diversity Officer, Talley Management Group Inc.

Wed 7/15 at 12 p.m. – Using Marketing Automation to Grow Your Membership Base

Learn how to build a campaign to generate leads, set goals for your lead-gen campaigns, and set up a pipeline to qualify member prospects and nurture them through to conversion. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Maneesha Manges and Aimee Pagano of HighRoad Solutions


Wed 7/15 at 12 p.m. – MeetSAFE

Learn about how the meeting environment will shift into a new way of gathering. Understand the 4 pillars: Meeting Type, Meeting Layout and Flow, Technology Considerations, and Cleanliness. Find out how can you take these new ideas and still create an engaging meeting with great outcomes. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Annette Moody, SVP, Product Management, PSAV
  • Matt Johnsen, VP, Product Management, PSAV

Wed 7/15 at 12 p.m. – Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA


Wed 7/15 at 12:30 p.m. – Maximizing the Value of Brands and Creative Works in Challenging Times

The pandemic has highlighted the importance of online marketing, virtual meetings and conferencing, as well as a need for online brand protection. IP owners have shown a stronger interest than ever in enforcing key brands, developing new ones, and monitoring the use of copyrighted materials, including music. Hear about strategies to maximize brand value and conduct a successful rebranding. Explore how to spot potential copyright pitfalls in this new environment and review methods for reducing risk exposure through clearance, licensing, and alternative arrangements. More info/register.

Host: Venable LLP

Presenters:

  • Meaghan Kent, Partner, Intellectual Property, Venable LLP
  • Andrew Price, Co-Chair, Trademark and Brand Protection, Venable LLP
  • Jennifer Homer, Vice President of Community and Branding, Association for Talent Development (ATD)

Wed 7/15 at 1 p.m. – Setting You up for Success – Finding the Right AMS for your Association

Learn about the steps that lead to a successful system selection, including who to involve from your organization, the time and budget this process will take, the systems to consider, and how to evaluate options effectively. More info/register.

Host: Aplusify

Presenter: Moira Edwards, CAE, President of Ellipsis Partners


Wed 7/15 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/15 at 2 p.m. – Why Content is Taking a Backseat to Connection

Since Bill Gates said, “Content is king,” millions of people and organizations alike sought to produce as much content as humanly possible. However, in the last few years a formidable successor has emerged to run the kingdom of human interest…connection. Hear from industry leaders and engage in Q&A on best practices when it comes to engaging your people. More info/register.

Host: Juno

Presenters:

  • Robb Lee. Chief Marketing & Communications Officer @ ASAE
  • Don Neal. Founder & CEO @ 360 Live Media
  • Josh Hotsenpiller. CEO @ JUNO

Wed 7/15 at 2 p.m. – Teams & Tech: The Secret Sauce for Impactful Virtual Events

Now that you have a plan and overall budget, it’s time to build your event team and technology stack. Learn about experience design, timeline for producing a virtual event questions to ask about capacity and tech support, technical equipment needed, where to look for vendors and partners, and the types of roles you need and what you must hire for when building your team. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Ann Plana, Vice President of Strategic Initiatives, Eventcore
  • Rae Malcham, Senior Technical Project Manager, Hubb
  • James Monrean, Director of Production, Evia Events
  • Jamie Timperley, President, Dynamic Events
  • Allie Magyar, Founder and CEO, Hubb

Wed 7/15 at 2 p.m. – What You Need to Know about CEIR’s Sponsorship Playbook Study

Wish you knew what works (and what doesn’t) for trade show sponsorships? Now you can! In a recent study, the Center for Exhibition Industry Research (CEIR) asked event professionals to weigh in on their sponsorship-related motivations, sales/buying processes, evaluation efforts, and more… including a few key areas where sponsors and event organizers may not realize they aren’t aligned. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC


Wed 7/15 at 3 p.m. – Nonprofit Cybersecurity Risk Assessment Basics

Hear about a best-practices framework on assessing your risks, using the National Institute of Standards and Technology (NIST) privacy risk assessment methodology. Learn how to understand the cybersecurity threats facing nonprofits, perform a basic assessment using our NIST survey tool, understand the recommendations, budget for risk prevention, engage nonprofit executives in supporting proactive cybersecurity, and create an actionable road map with next steps for your organization. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Community IT Innovators’ CTO


Wed 7/15 at 6 p.m. – Wine & Webinar: Conquering the Blank Page: How To Turn Pain Points into Conversion Copy

Learn how to ask the questions that help you generate content for a service, product, or marketing page. Learn how to translate pain points into problem-solving, be empathetic without being corny, understand your page-builder persona, create conversion flows, and do the dang writing. More info/register.

Host: Orbit Media

Presenter: Brian O’Neill, Senior Conversion Copywriter at Orbit Media


Thu 7/16 from 9 a.m. to 7 p.m. – Human Moments: Reimagining Our Gatherings (A Virtual Braindate Event)

The formula for how we gather—from big conferences down to community events—has transformed for good. But were events as we once knew them really…working? Maybe not. So we’re challenging you to see this transformative moment as an opportunity. It’s time to challenge one another to throw out our outdated ideas of events-as-we-once-knew-them —and to rebuild this thing, together. Come gather with us for a day of unlimited braindates: let’s reimagine our gatherings—and design them with moments of shared humanity in mind. More info/register with access code: humanmoments.

Host: e180


Thu 7/16 at 11:30 a.m. – Top Tips for Effectively Onboarding New Members

Most people decide if they’re going to participate in your organization long-term within the first months, days, and even minutes of joining your association. Learn how to make a lasting impression, demonstrate value and deepen your relationship with your new members to build a relationship that lasts for years to come. 1 CAE credit. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, Community Brands


Thu 7/16 at 12 p.m. – Virtual Idea Swap: Chapters & ??

Midsummer and the fall looks no clearer than it did in spring. What’s ahead for chapters? Come to share lessons learned, ideas tried and solutions found for the first half of the year and brainstorm on chapter ideas for the second half. More info/register.

Hosts: Billhighway and Mariner Management


Thu 7/16 at 2 p.m. – Leveraging Local and Regional Component Relations During COVID-19: A CEO Dialogue

Creating connections with members has never been more important than it is now, amid the COVID-19 pandemic. With travel restrictions in place for many associations for the foreseeable future, chapters and local components can play a greater role in driving membership growth, nurturing existing relationships, and providing smaller-scale in-person meetings and events. Learn how the national-chapter dynamic has adapted to create unique ways for associations to leverage and build relationships during this unprecedented time. More info/register.

Host: ASAE

Presenters:

  • Peggy Hoffman (moderator), FASAE, CAE, president, Mariner Management and Marketing LLC
  • Wesley Carr, director of stakeholder engagement, Regulatory Affairs Professionals Society
  • Alan Chewning, director of community engagement, Association for Women in Science
  • Nabil El-Ghoroury, CAE, executive director, California Association of Marriage and Family Therapists
  • Karen Horting, CAE, executive director and CEO, Society of Women Engineers
  • Jessica Irizarry, associate, chapter program development, American Society of Interior Designers

Thu 7/16 at 2 p.m. – Reduce and Reuse: Designing Structured Content that Gets Results and Future-Proofs Your Site

Structured content prepares your organization for digital, print, mobile, voice, AI, and whatever-is-next publishing. If you break down your content into the smallest reasonable elements, you enable the elements to be used and reused in any interface or publication. The technical process is relatively easy. The culture change that it requires? Not so much. But it’s worth the effort. Learn how one small nonprofit team broke the mold and built an award-winning site using structured content; tips to use content strategy principles and tactics to build buy-in with content owners, department heads, and C-suite; and how to create structured content models you can use in your organization. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Dina Lewis, CAE, founder, Distilled Logic, host of Content Forum and of Review My Content
  • Courtney Reyers, Enterprise Digital Strategist at the American Society for Microbiology

Thu 7/16 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight

At this time of global crisis, the duty of foresight is your board’s highest responsibility. The duty of foresight is both the core belief that integrates stewardship, governing, and foresight, and the next practice that enables boards and their staff partners to understand, anticipate, and carefully examine the long-term human and ethical implications of today’s decisions for stakeholders and successors. This thought-provoking webinar will challenge participants to understand the ethical dimensions of the board’s duty of foresight and adopt a fresh perspective on how they can build new board capacity for future-focused and principled decision-making. 1 CAE credit. More info/register ($34 for ASAE members, $45 for nonmembers). Making an exception to my “free” standard because Jeff is always so fascinating.

Host: ASAE

Presenter: Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC


Thu 7/16 at 2 p.m. – Marketing and Selling Your Way Out of a Recession

Learn how to develop and execute a marketing and sales plan that adds value for your customers and sustains your business through tough times. Find out how to unleash the power of personalization by meeting your customers where they are, build trust through transparency, position yourself as an indispensable ally, adjust your sales and marketing performance metrics to align with customer behavior, and update your sales and marketing mix. More info/register.

Host: Rep Cap

Presenters:

  • Ryan Estis, Consultant | Keynote Speaker
  • Mary Ellen Slayter, CEO of Rep Cap
  • Ginny Engholm, Director of Editorial Operations at Rep Cap

Thu 7/16 at 2 p.m. – Hybrid Events: What You Need to Know Now

What will events in the near future look like? Hybrid events that provide engaging in-person experiences, while also incorporating key virtual elements, enable event professionals to offer a dynamic event for attendees however they choose to participate. Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. More info/register.

Host: Smart Meetings

Presenter: McNeel Keenan, vice president of product management, Cvent


Thu 7/16 at 3 p.m. – The Story in Unstructured Data

Research from Gartner suggests that 80% of all enterprise data can be considered as unstructured. This session will focus on how associations can leverage this historically “dark data” to identify trends that exist when they analyze large volumes of unstructured data from members. 1 CAE credit. More info/register.

Host: Association Analytics


Fri 7/17 at 12 p.m. – Budgeting for Uncertainty

We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. You may be asked to start your budgeting process earlier and may be required to offer a more data driven approach to prove the value of your meetings to your organization’s business mission and balance sheet. In this session we’ll highlight three key concepts to help you prepare for the upcoming budgeting process. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Kyle Jordan, Ed.M, MS, CAE, CMM, CMP, Managing Director, Learning and Conferences, Financial Planning Association


Fri 7/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Tue 7/21 at 12 p.m. – PPN Idea Exchange: Improve Chances Companies Will Sponsor Your Organization

Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies …. especially during the pandemic. More info/register.

Organizer: Partnership Professionals Network


Tue 7/21 at 12:30 p.m. – Membership Renewal Messaging During a Crisis

What now? This was the question my membership team asked ourselves when the COVID-19 pandemic hit. Dues revenue is the lifeblood of most associations, including ours, and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. Find out how we communicated with members at the height of the pandemic to continue bringing in renewals and exceed our goals despite the circumstances. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Wed 7/22 at 1 p.m. – Kickstarting Your AMS: The Implementation Journey

You selected your AMS – now what? Build on the success of the AMS selection project to kick start the implementation. Join a discussion to learn the fundamentals of setting up a successful project as well as a series of tips from selection experts from DelCor and webinar participants. More info/register.

Host: Aplusify

Presenter: Gretchen Steenstra, strategic consultant, DelCor Technology Solutions


Thu 7/23 at 11 a.m. – What to Consider as You Plan to Re-Open Your Association Office

Learn specific details on what you should be considering as you plan to re-open your association office. In addition, many associations are wondering how the real estate market will be affected long term and whether they can reduce their office footprint and operating costs. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

Presenters:

  • Donna Delo, P.E. LEED AP, Bluemoon Engineering
  • Elizabeth Long, AIA, LEED AP, Partner, OTJ Architects
  • Holly Martin, LEED AP, Partner, OTJ Architects
  • Jordan McLean, LEED AP, Project Executive, HITT Contracting
  • Christie Minch, LEED AP, Managing Principal, Workplace Strategy + Project Management, Cresa
  • Mindy Saffer, LEED AP, Managing Principal, Transaction Management and co-leader of Cresa’s Nonprofit Practice Group

Thu 7/23 at 12 p.m. – Town Hall Discussion: The “What’s Next” Guide to Virtual Events

Hear about the key considerations for virtual and hybrid events including platform selection, content curation, and attendee engagement. Come with your questions as the second half of the session will be opened up to the audience for an “Ask Me Anything” session. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Beth Surmont, CMP, CAE, Director of Experience Design at 360 Live Media


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Jez Timms via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

DEI education. WBT Systems opens their most recent post with a quote from Maya Angelou: “Do the best you can until you know better. Then when you know better, do better.” Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education.

Inclusive leadership. Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Although written for managers, it’s full of good advice for all of us.

Future-facing. Stop saying “back to normal.” Alistair Croll wants us to think about what we might create, instead of mourning what we have lost. “A crisis not only makes us all early adopters, it also makes us more risk-tolerant… We need to focus on what is now possible, rather than lamenting what isn’t.”

Rethinking membership. Don’t you love watching how associations are taking on big changes like never before? Okay, they don’t have a choice but hopefully this mindset will persist. MemberSuite suggests taking advantage of this opportunity to assess and make changes to your association’s membership benefits or even your membership model.

CRP secret sauce. Billhighway uncovers the secret sauce for component relations professionals (CRPs)—the valuable skills and traits that CRPs themselves say they need to nurture the chapter/association relationship and help chapter leaders succeed.

Choo choo. You know the icebreaker… what would people be surprised to learn about you? I always find this difficult in real time because I take myself for granted. But then I saw something and thought, oh yeah, that’s one of those things. I’m a train geek, more specifically, I love getting a sleeper compartment for a long-distance train ride. I’ve done it three times across parts of the U.S., so I must admit, I’ve already watched some of these virtual train rides, but, please, be my guest. All aboard!

Quick hits before we get to the list of this week’s free education:

  • Freedumb: an excellent word to describe the idiocy and selfishness of anti-maskers. Unfortunately, we have a lot of them in my state, North Carolina. (Damon Linker)
  • Look how your project management skills can transform family dynamics: the Agile family meeting. (Bruce Feiler, Harvard Business Review)
  • Good point about speakers… How to promote a virtual event, according to HubSpot marketers. (Pamela Bump, HubSpot)
  • Forget White Fragility: here are ten books America should be reading about race. (Thomas Chatterton Williams, Spectator USA)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • We don’t eat much salmon because we get a weekly fish share from the NC coast but when I saw this NY Times recipe for roasted dill salmon, I wanted to try it the next night with striped mullet. In keeping with the spirit of the original recipe, I used pomegranate molasses instead of maple syrup. Quick and excellent.
  • Monkfish was on the menu the following night. I sautéed bacon, red onion, garlic, and tomatoes, put the monkfish on top and kept cooking (covered), then stirred in basil and sprinkled it all with fennel pollen at the end. Pretty darn good! Fennel pollen is one of those magical ingredients that elevates any dish.
  • I call them covid-cravings, those cravings you give into now when you normally wouldn’t, like smoked salmon dip just because. Jim’s not a fan so guess who ate it all? Adding a heaping teaspoon of horseradish was the right move.
  • The highlight of the week was Sunday breakfast because the roast beef hash I made from leftover roast beef was surprisingly delicious. I tossed chunks of roast beef along with leftover roasted potatoes and root vegetables into the food processor along with some garlic scallions from the garden. I spread the finely chopped mix evenly over the bottom of the pan, fried it until it got a bit crunchy, then tossed it around and fried it again. Oh my, so good with fried eggs. So good it convinced me to keep slabs of roast beef in the freezer so I can make this more often.
  • For Sunday dinner, the Instant Pot got a workout first with a hearty pork ragù (tasty) and then cacio-e-pepe-style polenta. The polenta didn’t thicken up enough so I had to keep cooking it on the sauté setting until it got to the right consistency.
  • You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Give them a sauté and add Aleppo pepper, lemon juice and parmesan. Yum.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

 *I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

*All times are Eastern Daylight Savings Time unless otherwise noted.


Mon 7/6 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/7 at 12 p.m. – Integrating your Data Universe (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Organizer: Robert Taflinger


Tue 7/7 at 12 p.m. – Maximizing Member Engagement in the COVID-19 Era

Smart associations see the disruption of in-person events as an opportunity for growth and change. Learn how to make the most of these challenging times, for example, how to keep your members engaged with valuable content and online experiences, how to run a successful virtual conference for your association, including pricing and registration strategies, virtual event sponsorship — a non-dues revenue opportunity, and the unique role that medical associations play in the era of COVID-19. More info/register.

Host: Gather Voices

Presenters:

  • Amy Thomasson, Marketing Director for the Congress of Neurological Surgeons
  • Michael Hoffman, co-founder and CEO of Gather Voices

Tue 7/7 at 12 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to gather information from attendees during the registration process, implement technology to create safer events, manage session capacity, quickly and easily communicate with attendees onsite, safely facilitate onsite meetings between attendees, and enable touchless contact sharing. More info/register.

Host: Cvent

Presenters: Cvent team


Tue 7/7 at 12 p.m. – All We Hear About Is Virtual Events. Let’s Understand What It Means, Let’s Understand the Future!

Virtual events. Virtual conferences. Hybrid events. AI. VR. What do these terms mean? How do they work? More info/register.

Host: Endless Events

Presenter: Will Curran of Endless Events


Tue 7/7 at 2 p.m. – Chat & Learn: What To DO if Crisis Strikes

Attendees test positive for COVID-19. Protesters arrive at your event. A mishap results in injuries. Now what? Learn how to sharpen your decision making and do what’s best for your brand when confronted with unexpected threats to your reputation. Hear about communication strategies that top crisis managers deploy to deal with the unplanned and get out of the news when it occurs. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Hud Englehart, founding partner of Beacon Advisors, Inc.


Wed 7/8 at 11 a.m. – The Rise of the States – What it Means for Policy Going Forward

State and local governments have come to the forefront during the last three months and the road to recovery looks more dependent than ever on local leadership from governors to municipal leaders. Policy monitoring and effectively growing your state government affairs presence has never been more important. Hear about the future of state policy and power, as well as best practices and guidance on navigating the rest of the year at the state level. More info/register.

Host: FiscalNote

Presenters:

  • DeLee Shoemaker, General Manager of State Government Relations, Microsoft
  • Anthony Gad, National Director of Research, State Innovation Exchange
  • Brandon Ray, Senior Manager of State and Local Government Affairs, Associated Builders and Contractors

Wed 7/8 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/8 at 2 p.m. – How to Use Design Thinking to Improve Your Virtual Initiatives

Navigating both your business operations AND events remotely without prior planning has left many organizations operating on autopilot. The Design Thinking approach to tasks or problems explores understanding your users, challenging traditional assumptions, and finding innovative strategies that are less apparent under initial review in a computational way. Design Thinking can help you navigate a “new normal” and guide you to greater success supporting your team and your members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Wed 7/8 at 2 p.m. – How to Optimize Your Trade Show Lead Management Process

If you’re ready to take your exhibiting efforts to the next level, it may be time to thoroughly reevaluate your lead management process. Learn the absolutely essential, but often overlooked, first step towards effective lead management; what you should be focusing on in each stage of the exhibiting process; and deep dive questions to help you evaluate and improve your lead management efforts. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC


Thu 7/9 at 1 p.m. – Virtual Events Generate Fantastic Member Engagement Scoring Data

Digital activity leaves digital footprints, and virtual conferences are a gold mine of member engagement information. See for yourself how your association can benefit from one of 2020’s member-industry megatrends, the shift to virtual events and online meetings. More info/register.

Host: Gravitate Solutions


Thu 7/9 at 1 p.m. – Basics of Accessible Form Design

Learn about the elements of an accessible form template created using Word that can then be saved as a tagged PDF. Once you have the tagged PDF, you can add the form controls in Adobe Acrobat Pro (although this webinar only covers the design considerations for the form template). More info/register.

Host: Open Access Technologies, Inc.

Presenter: Karen McCall, Senior Advisor, Open Access Technologies, Inc.


Thu 7/9 at 2 p.m. – How Nondues Revenue Can Help Associations Thrive During (and Beyond) COVID-19

Now is the time to rethink revenue opportunities so your association can fulfill the changing and growing needs of members and other stakeholders. Learn how to transition in-person conference sponsors to higher-value virtual conference sponsors and even higher-value year-long sponsors, raise funds for scholarships and research amid shifts in donor support, and gain board support for pursuing nondues revenue programs and opportunities. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Stephen E. Peeler, CFRE, executive director, IDSA Foundation
  • Bruce Rosenthal, corporate partnership and sponsorship consultant, Bruce Rosenthal Associates, LLC; founder and convener, Partnership Professionals Network

Thu 7/9 at 2 p.m. – 2020 Engagement Trends Report

What’s the average engagement rate for an online community? Is the 90-9-1 rule for online engagement still true? How should we define engagement? If you’ve ever wondered (or are wondering now) about the answers to these questions, join us for this upcoming webinar. More info/register.

Host: Higher Logic

Presenters: Heather McNair, Chief Community Officer, and Mikhail Opletayev, VP of Software Engineering and Data Services, Higher Logic


Thu 7/9 at 3 p.m. – Recommendation Systems for Associations

Associations are starting to leverage advanced technologies that can make smart recommendations about what content, products, and resources members might be interested in. This session will focus on examples of how associations can use technology to better personalize the member experience. More info/register.

Host: Association Analytics


Fri 7/10 at 12 p.m. – Contract Strategies for the Evolving Marketplace

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “YES” and review variables that help influence a hotels decision to accept your business. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events


Fri 7/10 at 1 p.m. – Beyond Covid-19: Identifying and Addressing Today’s and Tomorrow’s Critical Issues

Learn a step-by-step approach to identify and prepare for the next critical issues that your association will face. This process will help you both identify known and potential issues and also help you develop action plans on how to address them – even when, as with the current pandemic, the way forward isn’t entirely clear. More info/register.

Host: Tecker International

Presenters: Sharon Cox, Cheryl Williams and Jim Meffert, Tecker International


Fri 7/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Tue 7/14 at 2 p.m. – Mo Rocca on The Chat: Laughter in the Time of Coronavirus

Many things have changed because of the current pandemic, but one thing has remained a constant for many of us: humor. Find out why humor is such an important facet of the human experience during a crisis from humorist, journalist and actor Mo Rocca. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mo Rocca, correspondent for CBS Sunday Morning among other things


Tue 7/14 at 2 p.m. – Make Your Member Engagement Come A.L.I.V.E.

2020 has created all kinds of distractions for members. As they are fighting every day to stay afloat in these uncertain times, many are challenged with keeping members engaged to a level where the association is seen as a huge necessity and not a cost. Unpack the key elements of building value and maximizing engagement to where it transforms your association in every department. Tom, who has over 80% of his members involved in one or more of their 13 touch points, will breakdown his key concepts called A.L.I.V.E. and Dave will share the keys to creating a unilateral digital conversation with your members. More info/register.

Host: PropFuel

Presenters:

  • Tom Morrison, CEO of the Metal Treating Institute
  • Dave Will, President of PropFuel

Wed 7/15 at 1 p.m. – Setting You up for Success – Finding the Right AMS for your Association

Learn about the steps that lead to a successful system selection, including who to involve from your organization, the time and budget this process will take, the systems to consider, and how to evaluate options effectively. More info/register.

Host: Aplusify

Presenter: Moira Edwards, CAE, President of Ellipsis Partners


Thu 7/16 from 9 a.m. to 7 p.m. – Human Moments: Reimagining Our Gatherings (A Virtual Braindate Event)

The formula for how we gather—from big conferences down to community events—has transformed for good. But were events as we once knew them really…working? Maybe not. So we’re challenging you to see this transformative moment as an opportunity. It’s time to challenge one another to throw out our outdated ideas of events-as-we-once-knew-them —and to rebuild this thing, together. Come gather with us for a day of unlimited braindates: let’s reimagine our gatherings—and design them with moments of shared humanity in mind. More info/register with access code: humanmoments.

Host: e180


Thu 7/16 at 2 p.m. – Reduce and Reuse: Designing Structured Content that Gets Results and Future-Proofs Your Site

Structured content prepares your organization for digital, print, mobile, voice, AI, and whatever-is-next publishing. If you break down your content into the smallest reasonable elements, you enable the elements to be used and reused in any interface or publication. The technical process is relatively easy. The culture change that it requires? Not so much. But it’s worth the effort. Learn how one small nonprofit team broke the mold and built an award-winning site using structured content; tips to use content strategy principles and tactics to build buy-in with content owners, department heads, and C-suite; and how to create structured content models you can use in your organization. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Dina Lewis, CAE, founder, Distilled Logic, host of Content Forum and of Review My Content
  • Courtney Reyers, Enterprise Digital Strategist at the American Society for Microbiology

Thu 7/16 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight

At this time of global crisis, the duty of foresight is your board’s highest responsibility. The duty of foresight is both the core belief that integrates stewardship, governing, and foresight, and the next practice that enables boards and their staff partners to understand, anticipate, and carefully examine the long-term human and ethical implications of today’s decisions for stakeholders and successors. This thought-provoking webinar will challenge participants to understand the ethical dimensions of the board’s duty of foresight and adopt a fresh perspective on how they can build new board capacity for future-focused and principled decision-making. 1 CAE credit. More info/register ($34 for ASAE members, $45 for nonmembers).

I’m making an exception to my “has-to-be-free” rule because Jeff is always so insightful and thought-provoking.

Host: ASAE

Presenter: Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. There’s much work to be done and I hope that at last we’re all ready to do it.

Implicit bias. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Hint: data collection and discretion elimination are key.

Conference and education teams. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. WBT Systems suggests it’s time to integrate these two teams so attendees have a more effective learning experience.

Virtual conference advice. Frank Catalano has been to several virtual conferences in the last few months. Now he’s sharing the “woes and wows” of his experience in an article at EdSurge as well as “three tips for virtual conference organizers to consider, based on hours of my life that I will never get back.”

CRP challenges. If only more association leaders knew about the challenges component relations professionals (CRPs) must handle on a daily basis, then maybe CRPs would receive more resources. Yes, I’m a dreamer. Billhighway describes some of these CRP challenges and reminds everyone why CRPs matter.

Virtual conference success story. Commsor, a community management software firm, held a two-day virtual conference in late May. Here’s what caught my eye: an impressive tech stack on a “shoestring budget,” four types of sessions—and none lasted more than 30 minutes, and one-on-one connections made via networking sessions.

Quick hits before we get to the list of this week’s free education:

  • How to run a Zoom cocktail party—and have better classes, conferences, and meetings too. (Misha Glouberman)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you’re into it, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • Between my deck garden and CSA share, I can’t keep up with all the herbs coming into my kitchen. I made a pesto with lemon basil from the CSA (plus cashews, garlic and parmesan) and put it on top of blueline tilefish fillets that were heading into the oven. Quick and tasty.
  • The next night, I made a southeast Asian-style pesto with Thai basil, cilantro and mint from my garden to toss with large pieces of pan-fried blackline tuna. So good! Besides the herbs, this favorite pesto of mine includes garlic, ginger, peanuts, sesame oil, palm sugar, rice wine vinegar, fish sauce, red pepper flakes, soy sauce and grapeseed oil. The recipe is coming this weekend on my Gusto blog.
  • Until this past weekend, I had never made roast beef. When I saw this NY Times article, I got an immediate hankering for a roast beef sandwich with cheese, sautéed onions, peppers and mushrooms, slathered with mayo and horseradish. So last Sunday, we had roast beef for dinner and every day since we’ve had a sandwich—or at least I have. Heaven. I added garlic powder to the roast’s salt and pepper rub.
  • Earlier in the stay-at-home period, I binged on a bunch of videos that Rachael Ray’s husband took of her cooking at home. One night, she made baked salt and vinegar smashed potatoes. I’ve had that stuck in my head ever since so they appeared alongside the roast beef. Excellent!
  • When I lived in the DC area, my brother and I used to go to the Baltimore Lithuanian Festival every year for our fix of people who looked like our relatives (we’re a strong quarter Lithuanian), sausages, dumplings, potato pancakes, Lithuanian beer, viryta (spiced honey kick-ass liqueur), and šaltibarščiai (Lithuanian chilled beet soup). I found an excellent recipe for shull-tee-barsh-chay in a Facebook group, Our Mom’s Lithuanian Recipes. Jim won’t touch it (fool!) but I’ve been enjoying it as breakfast, snack and appetizer all week.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.* 

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 6/26 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/26 at 2 p.m. – Evolving Legal Considerations During COVID-19: Ask an Association Attorney

Associations are dealing with enormous change as a result of the COVID-19 pandemic, and virtually all of it has legal consequences. It is no easy feat to deal with these challenges, adhering to legal guardrails, avoiding legal pitfalls, and otherwise protecting your association as you navigate this new path. In this webcast, a leading association attorney will guide you through these issues and considerations. 1.25 CAE credits. More info/register.

Host: ASAE

Presenter: Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC


Fri 6/26 at 2:30 p.m. – Upgrading to Drupal 9 and the Importance of Ongoing Web Maintenance

This webinar will cover the newly released Drupal 9, suggest a timeline for upgrading, and describe why regular and recurring Drupal maintenance is essential to the health of any website. We’ll also talk about how to manage and hopefully avoid technical debt during any sort of web project. More info/register.

Host: Fíonta


Mon 6/29 from 8:45 a.m. to 4:15 p.m. – Virtual Event Demo Days

You’ve been tasked with finding the right platform to move your organization’s event from face-to-face to virtual. You’ve got tons of questions: What platforms are out there? What features should I be looking for? Where are the pitfalls? To help with this ASAE has developed Virtual Event Demo Days featuring a presentation by Jeff Cobb and Celisa Steele of Tagoras, a leading consultancy that helps organizations select and implement learning platforms and researchers behind The Virtual Conferences Report, demos of 12 virtual event platforms and a wrap-up discussion. More info/register.

Host: ASAE


Mon 6/29 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 6/29 at 2 p.m. – Virtual Idea Swap: Chapters and Diversity, Equity & Inclusion

As most national/global associations posted letters in support of #BlackLivesMatter and linked to D&I statements, their chapters wondered with less clarity how to act. Yet, our chapters are truly on the front line of the protests and conversations. How do we enable them to act? How do we guide them? How do we support them? How do our HQ’s policies and actions include chapters? Let’s focus this month’s virtual idea swap on how we can engage chapters in the work of DEI. More info/register.

Hosts: Billhighway and Mariner Management

Facilitator: Peggy Hoffman, president and executive director, Mariner Management


Tue 6/30 from 8:45 to 11:45 a.m. –  Virtual Event Demo Days

You’ve been tasked with finding the right platform to move your

organization’s event from face-to-face to virtual. You’ve got tons of questions: What platforms are out there? What features should I be looking for? Where are the pitfalls? To help with this ASAE has developed Virtual Event Demo Days featuring a presentation by Jeff Cobb and Celisa Steele of Tagoras, a leading consultancy that helps organizations select and implement learning platforms and researchers behind The Virtual Conferences Report, demos of 12 virtual event platforms and a wrap-up discussion. More info/register.

Host: ASAE


Tue 6/30 at 12 p.m. – Building Community for Your Virtual Event

Learn best practices and expert advice on virtual events, non-dues revenue, and associations; how to drive engagement and attendance to your digital event; the importance of building a virtual community; and increasing digital turn out and participation while gaining more sponsors. More info/register.

Host: Gather Voices

Presenters:

  • Nikki Bell, co-founder of Fundraising Everywhere
  • Michael Hoffman, co-founder & CEO of Gather Voices

Tue 6/30 at 12 p.m. – Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events

Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Learn best practices and innovative ideas on how to maximize your sponsorship dollars to deliver an amazing event, whether it be in-person or digital. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Meg Fasy, Principal, FazeFWD


Tue 6/30 at 12 p.m. – How to Use Data to Drive Your Content Strategy & SEO

Are you using data to clean up your content? To organize your content? To inform what new content you produce—the content your audience really wants, not what you think they do? Learn how you can use different types of data to organize and produce audience- and SEO-pleasing content. More info/register.

Host: Beaconfire Red


Tue 6/30 at 1 p.m. – Outfrastructure: New Tech Models for the New Normal

Old models for delivering technology have been stretched to the breaking point, and associations are adopting new ways of thinking about their technology infrastructure. Outfrastructure embraces technologies that empower teams, untethers from physical locations, and embraces ‘always on’ components. From Cloud to SaaS to Mobile it is clear that new models are necessary to support the changing workforce and workplace. The panel will share their Outfrastructure experiences along with lessons learned from the COVID-19 experience. More info/register.

Presenters:

  • Ray Arambula, Director of Information Technology, American Association for Respiratory Care
  • Anita Josh, IT Director, National Investor Relations Institute
  • George Rears, PMP, MBA, Principal, Inter Tech
  • Rick Bawcum (facilitator), CISSP, CEO, CIMATRI

Tue 6/30 at 2 p.m. – Exploring Accepted Practices for In-Person Events During and After COVID-19

The Events Industry Council has convened a COVID-19 Business Recovery Task Force to quickly aggregate accepted practices and provide a framework for meeting in-person again safely. The task force will follow two parallel paths. The first will address the immediate need for guidance on accepted practices and work already underway to restart the industry. The second will address the long-term need to examine adaptation and transformation for the future stability of the association workforce and the relevance and resiliency of the industry. Learn more about the work of the task force and the variables you should consider when crafting in-person gatherings in the future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Calvert, CEO, Events Industry Council
  • Michael Dominguez, president and CEO, Associated Luxury Hotels International; cochair, APEX COVID-19 Business Recovery Task Force
  • Amy Ledoux, CAE, CMP, chief learning and meetings officer, ASAE: The Center for Association Leadership

Tue 6/30 at 2 p.m. – Fast-Tracking Online Learning During a Global Pandemic

COVID-19 restrictions on in-person events are forcing associations to quickly move education online so their members can maintain certifications and professional credentials. This can be a tedious task without the proper system integrations in place. Learn the best practices for leveraging your association management software (AMS) and learning management system (LMS) to broaden the accessibility of education and bring more value to your members while they adjust to living and working during a global pandemic. 1 CAE credit. More info/register.

Host: Protech Associates

Presenter: Liam O’Malley, Blue Sky e-Learn’s Vice President, Association Solutions


Tue 6/30 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes); how to build an engaging virtual event your attendees will love, and how to connect them with each other; and best practices from industry peers for virtual events of all sizes. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: McNeel Keenan, Vice President of Product Management, Cvent


Tue 6/30 at 2 p.m. – Thinking Outside the Typical Lecture: Keys to Adopting Alternative Presentation Styles

Explore a variety of content delivery formats conducive to presenting online as well as focusing on ways to encourage presenters to embrace a new style of content and education delivery. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Will Curran, Chief Event Einstein, Endless Events
  • Brian Fanzo, Virtual Keynote Speaker & Digital Futurist, iSocialFanz

Wed 7/1 from 6:00 a.m. to 1 p.m. ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


Wed 7/1 at 12 p.m. – Nobody Knows Us: Launching A Public Education Campaign For Your Association

Many associations want to broaden their audience and reach by increasing the public’s understanding of their members’ role and impact. Learn the 7 key steps to improve your organization’s visibility and influence. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Sheri Singer, owner of Singer Communications


Wed 7/1 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 7/1 at 1 p.m. – Association D, E & I Efforts In Action: A Showcase of Models

In recent weeks, associations around the country (and world) have put forward statements and commitments in support of diversity, equity, and inclusivity efforts—the first step toward affecting change, bridging divides, and bringing healing to communities which have long been discriminated against. Yet, many organizations are struggling with finding practical examples of what a next-step commitment looks like in action. Hear brief, powerful narratives from association executives whose organizations have had diversity, equity, and/or inclusion programs in place for years and those who are rolling out new initiatives. More info/register.

Host: Lowell Aplebaum, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova


Wed 7/1 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/1 at 2 p.m. – Content Curation: Your Association’s Secret Weapon Against Information Overload

Your members are overwhelmed by the volume and variety of information coming at them. They need you to hand-pick accurate, relevant information and add critical context that is uniquely yours to provide – in other words, to curate content. Learn how your association can use sophisticated content curation strategies effectively to move your association from a “nice-to-have” option into becoming a vital partner in your members’ professional success. More info/register.

Host: Impexium

Presenters:

  • Hilary Marsh, Chief Strategist, Content Company
  • Elizabeth Weaver Engel, Chief Strategist, Spark Consulting

Wed 7/1 at 2 p.m. – Continue the Conversation: Remove Implicit Bias to Improve Interactions

What is all the talk about implicit bias? Do you wonder how to make your organization more just and welcoming? Implicit biases or subconscious biases influence how we respond to others. To create equitable work environments, event organizers must acknowledge their own biases and take steps to confront them. Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Ameerah Saine


Wed 7/1 at 2 p.m. – How to Prevent Limited Resources from Limiting Your Results

When you’re just starting out as an exhibitor, it’s easy to become overwhelmed by all of the decisions you’re expected to make… especially when you also feel limited by your available resources. Learn about three typical trade show expense categories budget-savvy exhibitors avoid, four “splurge worthy” exhibiting components that can make a big impact, and three free (and nearly free) ways to personally enhance your exhibiting performance. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC


Wed 7/1 at 4 p.m. – Actual Disruption: Part 5 – Does Your Data Move the Needle?

Hear how data should be used, some past learning experiences with data, and how we should be refocusing on specific analytics post-COVID. More info/register.

Hosts: Breezio and Adage Technologies

Presenters:

  • Dan Hickey, Strategic Consultant, Technology Management, DelCor Technology Solutions
  • Julie Sciullo, CEO, Association Analytics
  • Jake Toohey, Senior Digital Consultant, Adage Technologies
  • Joe Post, Vice President Strategy, Adage Technologies
  • Ben Muscolino, CEO, Breezio and AMS Geek

Thu 7/2 from 6:00 a.m. to 1 p.m. ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


Thu 7/2 at 2 p.m. – Creating a Strategic Virtual Event Plan that Works

This session will help participants uncover and prepare for the pitfalls you can expect when planning a virtual or hybrid event and share best practices from planners who have gone before you. Also explore the real conversations around money—what is realistic from a budget and spending perspective and how to talk with and to vendors who are trying to convince you their mobile event app platform is really a virtual option. More info/register.

Host: Hubb

Presenters:

  • Lindsay Martin-Bilbrey, CEO, Nifty Method Marketing & Events
  • Allie Magyar, Founder and CEO, Hubb

Thu 7/2 at 3 p.m. – Power BI for Association Professionals (not Data Scientists)

Microsoft PowerBI has been consistently ranked by Gartner as the leader in data visualization. This session will focus on how all association professionals can use PowerBI visualizations to make data-informed decisions. More info/register.

Host: Association Analytics


Fri 7/3 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Wed 7/8 at 2 p.m. – How to Use Design Thinking to Improve Your Virtual Initiatives

Navigating both your business operations AND events remotely without prior planning has left many organizations operating on autopilot. The Design Thinking approach to tasks or problems explores understanding your users, challenging traditional assumptions, and finding innovative strategies that are less apparent under initial review in a computational way. Design Thinking can help you navigate a “new normal” and guide you to greater success supporting your team and your members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Thu 7/9 at 1 p.m. – Virtual Events Generate Fantastic Member Engagement Scoring Data

Digital activity leaves digital footprints, and virtual conferences are a gold mine of member engagement information. See for yourself how your association can benefit from one of 2020’s member-industry megatrends, the shift to virtual events and online meetings. More info/register.

Host: Gravitate Solutions


Fri 7/10 at 1 p.m. – Beyond Covid-19: Identifying and Addressing Today’s and Tomorrow’s Critical Issues

Learn a step-by-step approach to identify and prepare for the next critical issues that your association will face. This process will help you both identify known and potential issues and also help you develop action plans on how to address them – even when, as with the current pandemic, the way forward isn’t entirely clear. More info/register.

Host: Tecker International

Presenters: Sharon Cox, Cheryl Williams and Jim Meffert, Tecker International


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Clint Patterson via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Inclusion advice. A fellow NAHB alum and friend, Lakisha Woods, CAE, has three pieces of advice to share in her “Letter of Thanks and Ideas for Growth from an African-American CEO.”

Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership, says MemberSuite. They explain how communication plays a huge role in that effort.

Virtual event benefits. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement.

Pandemic silver linings. Virtual events are responsible for some of the silver linings described by WBT Systems in their post this week. They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward.

CRP life. I like the upbeat theme going on with these recommendations so let’s continue it with this post from Billhighway about the CRP (component relations professional) secret to happiness.

Virtual conference of the week. Last month, someone from ACUI said in ASAE’s Collaborate forum, “We wrapped up the virtual conference yesterday, and participants are raving.” They held their virtual conference over two afternoons and evenings in May using Hopin as the event platform and Auctria for their silent auction. Attendees could view and chat with exhibitors. Drag queen bingo on the first night caught my eye as well as a video of a family surprising their dad with an ACUI award.

Quick hits before we get to the list of this week’s free education:

  • How to hold a cocktail party on Zoom—and have better classes, conferences and meetings too. (Misha Glouberman)
  • Quarantine has changed us and it’s not all bad—here are eight new habits people want to keep post-lockdown. (Sigal Samuel, Vox)
  • Watch and listen to the surf of Ehukai Beach on Oahu, Hawaii. Imagine bliss. (Explore.org)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Thinking I didn’t have enough prepared fish for a second night of fish tacos, I baked catfish fillets with a rub of ancho chile powder, chipotle powder, cumin, coriander, dried oregano and salt. But I was wrong, I had plenty of fish, so what to do with all this spicy catfish? When in doubt, pasta, specifically a southwest-style pasta with onion, poblano and red bell pepper, jalapeño, garlic, calabicitas (more leftovers, a Mexican summer squash dish), cream and cilantro. Oh my. Too good. Dare I say, better than tacos.
  • We had a spell of cool weather so last Sunday I made beef short ribs with red wine and prunes, a recipe from The French Slow Cooker by Michele Scicolone. Excellent! Although next time—and there will be a next time—I’ll add mushrooms. What an oversight! Served over mashed potatoes and accompanied by veggie pesto (broccoli stems, zucchini, yellow squash, poblano, red bell, onion, tomatoes and corn).
  • The veggie pesto made a reappearance in a frittata topped with asiago cheese. Earlier in the week, I made a frittata with leftover cheesy black bean bake, beet greens and broccoli stems. Yeah, weird, but good.
  • Kohlrabi has been a regular in my CSA share lately so I searched on Pinterest for something besides a sauté or salad. The Germans have lots of good-looking recipes. I found one in English for kohlrabi schnitzel, easy enough to prep. It was tasty on its own but I dipped a few in a mayo/ketchup combo to satisfy a salt/fat craving.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

 *I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 6/19 at 12:30 p.m.* – Risk Management in Meetings Moving Forward

Get an overview on managing risks when entering into meetings and event contracts in the age of COVID-19. More info/register.

Host: HopSkip

Presenters:

  • Barbara Dunn, Partner, Barnes & Thornburg LLP (representing group clients)
  • Lisa Sommer Devlin, Principal, Devlin Law Firm, P.C. (representing hotel clients)

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/19 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/19 at 2 p.m. – Why Just Video Conferencing is Not Sufficient for Association Governance

Many organizations have turned to videoconferencing tools like Zoom, GoToMeeting, and Skype to help their leaders come together and stay connected during this crisis. But is that enough? Learn the most common challenges inherent in virtual meetings and remote collaboration, best practices and tools for addressing common challenges, and a meeting workflow that can help you run effective and productive leadership, board, and committee meetings from anywhere. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Paul Lockhart of Passageways-OnBoard


Mon 6/22 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/23 at 11 a.m. – Open For Business: How Associations Are Helping Members Navigate a New Norm (Save the Associations Summit series)

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. This is an opportunity for membership professionals to learn best practices from their peers on topics related to change management, membership growth, innovation, relevance, trends, and strategic planning. More info/register.

Host: Sarah Sladek


Tue 6/23 at 12 p.m. – If You Build it, Will They Come? How Two Large Fall Shows Are Forging Ahead

As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. Find out how to navigate complex decision-making and scenario planning processes with staff and volunteer leaders, speakers, partners and exhibitors, and consider nimble practices for designing and refreshing event plans amid a crisis. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Allie Barth, Senior Vice President of Industry Relations @American Gaming Association
  • Debra L. Rosencrance, CMP, CAE, Vice President of Meetings & Exhibits @American Academy of Ophthalmology
  • Sarah Michel, CSP, VP Professional Connexity @Velvet Chainsaw Consulting

Tue 6/23 at 12 p.m. – PPN Idea Exchange: Demonstrating ROI to Sponsors During COVID-19

Corporate sponsorships and partnerships are seldom philanthropy. Most companies use their marketing budgets for sponsorships and partnerships. Many companies need to derive ROI to justify this expenditure — especially during the pandemic. Find out how to demonstrate ROI to companies so they become — or renew as — corporate sponsors and partners. More info/register.

Host: Partnership Professionals Network (PPN)


Tue 6/23 at 12 p.m. – Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences

The wrong words – or worse, the forgettable words – can cost your organization countless opportunities. The right words can spark emotion, spur action, and start a lifelong relationship. Learn how to write for how people read online, make your copy more readable, please Google and make your messages “sticky.” More info/register.

Host: Web Courseworks

Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen


Tue 6/23 at 2 p.m. – Making Video for Virtual Events

Learn what kind of video you need for a virtual conference, how to get the most out of the efforts you’re making to create video, and tips for producing video in the era of COVID-19, being authentic and making your videos stand out. More info/register.

Host: Gather Voices

Presenters:

  • Kate Bradley Chernis, CEO of Lately
  • Michael Hoffman, CEO of Gather Voices.

Wed 6/24 at 11 a.m. – Revenue Retention with Virtual Events

Discover how associations can provide value and earn revenue through online models. Learn best practices that engage sponsors and partners to invest in your virtual event. Explore innovative approaches to education and learn how next-generation associations engage with special interest groups in a virtual environment. More info/register.

Host: Meeting Expectations

Presenters:

  • Ragan Cohn, Executive Director of the Oracle Applications and Technology Users Group
  • Liz Klostermann, CEM, Senior Exhibit Manager at Meeting Expectations
  • James Hobbs, Senior Director of Global Programs at Meeting Expectations

Wed 6/24 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/24 at 1 p.m. – How Integrated Payments Can Benefit Your Nonprofit

Nonprofits deal with a lot of moving parts to ensure their operations are always running smoothly, and payment processing is no exception. Hear tips for reducing monthly processing fees, how integrated payments can amplify your growth, and the importance of data security and PCI compliance. 1 CAE credit. More info/register.

Host: MemberSuite


Wed 6/24 at 1 p.m. – Planner and Hotel Sales Relationships and Expectations in a Post-COVID-19 World

Explore the wants and needs of the planner/supplier relationship in a post-COVID-19 environment. Hear what new requests and concessions planners are asking for, whether hotels can achieve adequate RevPAR with meeting space originally designed to maximize the number of attendees, how that translate to rates for meetings, what a realistic timeline is for hotel staffing to be at adequate levels to accommodate face-to-face meetings, and what planners should expect and demand. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: MaryAnne Bobrow, CAE, CMP, CMM, President, Bobrow Associates


Wed 6/24 at 1 p.m. – Creating Dynamic, Engaging Online Conferences & Webinars

Geared for conference organizers, event planners, and speakers, this online workshop provides practical tips and hands-on experience, especially when moving a presentation to the web. Learn how to create (or adapt) compelling content, decrease the burden on the planner and presenter, and involve the audience so they’re not just passive viewers. More info/register.

Host: Lee Gimpel, founder, Better Meetings


Wed 6/24 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/24 at 2 p.m. – Wow Your Virtual Attendees and They’ll Beg for More

Wondering how you can craft a virtual conference that is more than just a series of Zoom meetings? Want to recreate the big energy and zest of an in-person event, while also providing a way for your attendees to connect in meaningful ways just like they do in the hallways? Hear lessons learned from transforming in-person events into virtual events, and how you can create an experience that will blow your attendees away. 1 CAE credit. More info/register.

Host: Matrix Group and 100Reviews

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Teri Carden, Co-Founder of 100Reviews

Wed 6/24 at 2 p.m. – Chat & Learn: Not Your Grandad’s Webcast

Join an interactive Q&A featuring everything you wanted to know about the world of virtual events. The duo will talk about how they took Google from live event to live stream in the space of 4 weeks, what mistakes they made along the way, and ultimately how they are developing new ways of connecting communities whilst COVID remains a concern. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Pete Erickson, Founder, and Dan Noake, Chief Operating Officer, Modev


Wed 6/24 at 2 p.m. – What You Need to Know about CEIR’s Head of Marketing Study

Hear an overview of research and findings from the Center for Exhibition Industry Research’s (CEIR) 2019 “Head of Marketing Insights Series” that discovered why some companies exhibit at trade shows and others don’t (including, for those who do exhibit, specific insights on their exhibiting objectives, budget approval process, and evaluation metrics), and next steps to use this data to improve your future trade shows. More info/register.

Host: Trade Show Summer School

Presenter: Robin Davis, founder, Exhibitors WINH LLC


Wed 6/24 at 2 p.m. – Event Planning Considerations and Design Trends in a New World

Hear a review of the top trends in event design for 2020 and how they will be influenced by the new realities of the trade show, meeting and event world. Find out how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again. More info/register.

Host: Skyline Exhibits

Presenter: Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events


Thu 6/25 at 11:30 a.m. – No dues left behind: How to increase non-dues revenue and membership dues post-crisis

Association and member behaviors are changing. You must prepare for your revenue streams to keep flowing in changing times – be it member churn, cancelled events, lost sponsorships, or anything else. Hear tips to retain your existing membership dues and customer examples of increasing non-dues revenue during a crisis. More info/register.

Host: YourMembership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, YourMembership


Thu 6/25 at 12 p.m. – The Local Experience: The Changing Approach to Member and Customer Engagement

In three months, we have gone from a nation of large-scale, in-person events to socially-distant, small gatherings. these changes ⁠— and more ⁠— are impacting the way associations engage stakeholders and underscoring the importance of the local experience. Hear how three associations are meeting members “where they are” with highly customized, local resources and initiatives. More info/register.

Host: McKinley Advisors

Presenters:

  • Kevin Watkins, MBA, CAE, Senior Vice President, Affiliate & Member Engagement, National Apartment Association
  • Michelle Mason, FASAE, CAE, CQIA, President and CEO, Association Forum
  • Wendy Kavanagh, CAE, President, Georgia Society of Association Executives
  • Shelley Sanner, M.A., CAE, Senior Vice President of Industry Relations

Thu 6/25 at 2 p.m. – APEX COVID-19 Business Recovery Task Force: Hotel Best Practices

The APEX COVID-19 Business Recovery Task Force has set out to aggregate accepted practices across the events eco-system and provide a framework for restarting the industry. Join the co-chairs as they will walk us through the first information release on accommodations. Learn about the accepted best practices that hotels are putting in place post COVID-19, what questions you need to ask when working with hotels, and how to find the latest information, tools and resources to navigate across the events eco-system post-COVID-19. More info/register.

Host: Smart Meetings

Presenters:

  • Amy Calvert, CEO, Events Industry Council
  • Michael Dominguez, President and CEO, Associated Luxury Hotels International (ALHI)
  • Kristin Horstman, Senior Director, Strategic Events, Salesforce

Thu 6/25 at 2 p.m. – Evaluating Your Meetings Portfolio to Go Digital

Hear best practices in assessing what types of events and meetings translate easily to a digital format and what a digital event implementation looks like through 2021. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Nicola Kastner, VP of Global Event Marketing Strategy for SAP


Thu 6/25 at 2 p.m. – How Events Will EVOLVE in the New Normal

Let’s look at the trends we’re seeing in the industry and how your event marketing programs will need to evolve for the rest of 2020 and beyond.

Hear about the convergence of digital and event marketing, the differences & similarities between virtual & in person events, why hybrid (virtual + in person) events are emerging as a huge part of the future, and how to re-think your venue strategy to account for health, safety, and social distancing. More info/register.

Host: Cvent

Presenter: Cvent’s CMO, Patrick Smith


Thu 6/25 at 2 p.m. – The Impact of COVID-19 on the Recruitment Industry: Current Analysis and Future Opportunities

Find out about the current hiring disruption, state of the recovery to date, explore the hardest hit industries as well as industries seeing hiring gains, and share strategies to help associations serve their members and advertisers in order to find qualified candidates – helping companies get back on the path to operational and financial growth. 1 CAE credit. More info/register.

Host: Web Scribble

Presenters: Web Scribble CEO Alexey Gutin and Director of Marketing Dawn DiLorenzo


Thu 6/25 at 3 p.m. – Best of Breed Data Ecosystem

The AMS is not dead, but its role in our data ecosystem is evolving.  In this webinar we’ll hear from Industry experts on best practices for choosing the best tools for your association and how to tie everything together. More info/register.

Host: Association Analytics


Thu 6/25 at 3 p.m. – How Leading Associations are Using Mobile Apps to Navigate the “New Normal”

With in-person meetings being cancelled and remote work the norm, associations are being challenged with how best to communicate with and support members. Learn how you can leverage a mobile app to provide real-time member communication, peer-to-peer networking, and virtual event support. Explore the mobile trends that have been accelerated by the current pandemic and share how three associations are succeeding with mobile. More info/register.

Host: Clowder


Fri 6/26 at 2 p.m. – Evolving Legal Considerations During COVID-19: Ask an Association Attorney

Associations are dealing with enormous change as a result of the COVID-19 pandemic, and virtually all of it has legal consequences. It is no easy feat to deal with these challenges, adhering to legal guardrails, avoiding legal pitfalls, and otherwise protecting your association as you navigate this new path. In this webcast, a leading association attorney will guide you through these issues and considerations. 1.25 CAE credits. More info/register.

Host: ASAE

Presenter: Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC


Fri 6/26 at 2:30 p.m. – Upgrading to Drupal 9 and the Importance of Ongoing Web Maintenance

This webinar will cover the newly released Drupal 9, suggest a timeline for upgrading, and describe why regular and recurring Drupal maintenance is essential to the health of any website. We’ll also talk about how to manage and hopefully avoid technical debt during any sort of web project. More info/register.

Host: Fíonta


Tue 6/30 at 2 p.m. – Exploring Accepted Practices for In-Person Events During and After COVID-19

The Events Industry Council has convened a COVID-19 Business Recovery Task Force to quickly aggregate accepted practices and provide a framework for meeting in-person again safely. The task force will follow two parallel paths. The first will address the immediate need for guidance on accepted practices and work already underway to restart the industry. The second will address the long-term need to examine adaptation and transformation for the future stability of the association workforce and the relevance and resiliency of the industry. Learn more about the work of the task force and the variables you should consider when crafting in-person gatherings in the future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Calvert, CEO, Events Industry Council
  • Michael Dominguez, president and CEO, Associated Luxury Hotels International; cochair, APEX COVID-19 Business Recovery Task Force
  • Amy Ledoux, CAE, CMP, chief learning and meetings officer, ASAE: The Center for Association Leadership

Wed 7/1 – ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


Wed 7/1 at 12 p.m. – Nobody Knows Us: Launching A Public Education Campaign For Your Association

Many associations want to broaden their audience and reach by increasing the public’s understanding of their members’ role and impact. Learn the 7 key steps to improve your organization’s visibility and influence. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Sheri Singer, owner of Singer Communications


Wed 7/1 at 1 p.m. – Association D, E & I Efforts In Action: A Showcase of Models

In recent weeks, associations around the country (and world) have put forward statements and commitments in support of diversity, equity, and inclusivity efforts—the first step toward affecting change, bridging divides, and bringing healing to communities which have long been discriminated against. Yet, many organizations are struggling with finding practical examples of what a next-step commitment looks like in action. Hear brief, powerful narratives from association executives whose organizations have had diversity, equity, and/or inclusion programs in place for years and those who are rolling out new initiatives. More info/register.

Host: Lowell Aplebaum, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova


Wed 7/1 at 2 p.m. – Content Curation: Your Association’s Secret Weapon Against Information Overload

Your members are overwhelmed by the volume and variety of information coming at them. They need you to hand-pick accurate, relevant information and add critical context that is uniquely yours to provide – in other words, to curate content. Learn how your association can use sophisticated content curation strategies effectively to move your association from a “nice-to-have” option into becoming a vital partner in your members’ professional success. More info/register.

Host: Impexium

Presenters:

  • Hilary Marsh, Chief Strategist, Content Company
  • Elizabeth Weaver Engel, Chief Strategist, Spark Consulting

Thu 7/2 – ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Motivation and focus enhancer. If you’ve been distracted at work and dispirited by what’s going on in our country, WBT Systems has some timely advice: remember your purpose. You may look at your to-do list and wish you were working on bigger issues but the fact is, as their post reminds you, you’re already making a difference.

CRPs explained. It’s one of our community’s running jokes: anyone who’s worked in an association has dealt with family and friends who have no idea what they do—even after years in the profession. It’s worse for CRPs aka component relations professionals. Even co-workers don’t always know what they do. “Something with chapters?” Well, that’s a start. Billhighway went straight to the source and found out what people think CRPs do and what CRPs really do.

New ideas for associations. J.P. Moery of The Moery Company says, “We’ve adjusted, adapted, and pivoted. Now it’s time to recover, relaunch, and rebound.” He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it!

86 exhibit booths. You’ve probably seen articles over the past few years about the death of the trade show. Not surprising: I’ve heard some friends complain about lousy results from trade shows but others have done alright. Kristine Metter of Crystal Lake Partners says “Don’t move your exhibit program online. Bury it in the ground.” I’d love to see associations consider her idea but the challenge might be having the staff to scale it.

Virtual conference of the week. The CB Insights Tech Conference is relying on a session format that looks much more interesting than the standard association conference. The majority of their speakers are being interviewed for 25 minutes by academics or journalists. I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up.

Quick hits before we get to the list of this week’s free education:

  • 15 creative virtual event sponsorship ideas. (Mariana Fernandes, Endless Events)
  • Promote and profit off your virtual events with retargeting. (Shawn Smajstrla, Multiview)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • I’ve mentioned this one before: pan-seared fish fillets (this time, speckled trout) in a white wine, tomato and basil sauce. It doesn’t take much effort and the results are spectacular.
  • Another quickie fish dish: baked striped mullet fillets. Just top them with a bit of butter, salt and shichimi togarashi—a Japanese spice blend of orange peel, black, white and toasted sesame seeds, cayenne, ginger, Szechuan pepper and nori.
  • This dish is so good: one-pot turmeric coconut rice with greens, kale in my case. We had it as a side with the striped mullet. But it was also fantastic for breakfast with a runny fried egg or two on top.
  • Sunday was fish (mahi mahi) taco night with homemade corn tortillas. The tortillas were easy to make—I used a Pyrex pie dish instead of a tortilla press. They came out great but got stale after a day or so in the refrigerator.
  • I baked the mahi mahi fillets with a rub of ancho chile powder, chipotle powder, cumin, coriander, dried oregano and salt. Our taco toppings and sides were: shredded green cabbage, chopped radish, salsa verde (the raw version), guacamole, cheesy black bean bake, and calabacitas (a summer squash medley—they’re already showing up in our CSA). Quite a feast with enough leftovers for a second night.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 6/12 at 1 p.m.* – How to Improve Your Association Business Model NOW!

Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Learn the steps to visually describe your current model and design new ones using the business model canvas. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. More info/register.

Host: Tecker International

Presenters:

  • Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC
  • KiKi L’Italien, Senior Consultant, Tecker International, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/12 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/12 at 2 p.m. – Exploring Anger, Frustration and Hopelessness: From COVID-19 to George Floyd

From COVID-19 to the public deaths of black citizens, this virtual session will explore the impact of multiple pandemics, challenges to interacting with and serving each other across different viewpoints, and approaches to effectively have these difficult conversations. Participants will discuss and learn strategies to identify and work through emotions elicited by our current reality, effective communication techniques for dialogue and increased understanding across differences, and our individual responsibilities for moving forward with intention and purpose. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Janet Crenshaw Smith, cofounder and president, Ivy Planning Group
  • Gary A. Smith, cofounder and senior partner, Ivy Planning Group

Mon 6/15 at 12 p.m. – Time for Action: Modern-Day Support for Equity & Justice Panel Discussion

Join this timely discussion of commitment to action and sustainable change in regards to increasing representation in leadership, supplier diversity and inclusive event practices. The time has passed for our industry to take action in support of equity for all people and demonstrate tactics that solve inequality. Discuss ways you can personally and professionally be an ally to those who continue to seek equal rights. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI


Mon 6/15 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 6/15 at 2 p.m. – American Associations Week 2020: Policy Briefing

This webcast will provide a briefing on the policy issues at stake for the association community, including the effort to include associations in the Paycheck Protection Program and the creation of a Pandemic Risk Insurance Program that would provide a federal backstop for prospective insurance claims. Join the session to learn the latest on congressional relief efforts and what you can do to grow support for associations on Capitol Hill. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Mary Kate Cunningham, CAE, vice president, public policy, ASAE: The Center for Association Leadership
  • Jeff Evans, associate director, public policy, ASAE: The Center for Association Leadership
  • Sandra G. Swirski, partner, Urban Swirski & Associates

Mon 6/15 at 3:30 p.m. – American Associations Week 2020: Fireside Chat with Kimberly Reed

Join this session to hear from Kimberly Reed, CAE, the chairman of the Export-Import Bank and a former association professional. Reed will share how EXIM supports associations, their small-business partners, and association members who export. She will also discuss the EXIM COVID-19 relief program. A question-and-answer session will follow. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Kimberly A. Reed, CAE, president and chairman, Export-Import Bank of the United States
  • Mary Kate Cunningham, CAE, vice president, Public Policy, ASAE: The Center for Association Leadership

Tue 6/16 at 12 p.m. – Adaptation: The New Competitive Advantage (Coronavirus Dialogue Series)

Businesses need to think about how to adapt quickly, how to make quick decisions, how to pivot their business operations, or perhaps even what products they offer to their customers. In order to survive companies, need to think about their organizational capabilities that foster rapid adaptation. Understand foundational adaptation theory and how it can apply to various industries and businesses. Identify signals in the market that can impact how you operate. Find out how, when you’re overwhelmed with changing information, you can pick up the right signals to understand and harness change. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Dr. Chitra Anand


Tue 6/16 at 1 p.m. – Coronavirus and Your Meeting Contracts

If your meeting is scheduled to occur in the next few months, this webinar will discuss what your options are in making a Go or No-Go decision and how to interpret your contracts regarding liability. It will also cover how to prepare future contracts and the four legal standards to include to protect meeting sponsors from not only epidemics and diseases, but other disasters as well. 1 CE credit. More info/register.

Host: Prevue Meetings & Incentives

Presenter: John Foster, Esq., CHME, attorney at Foster, Jensen & Gulley


Tue 6/16 at 2 p.m. – American Associations Week 2020: Share Your Story

A powerful way to communicate is through storytelling. This webcast will help you tell your association story in ways that resonate with Congress and Capitol Hill staff, provide you with tools for preparing congressional calls to action, and explore strategies for using social media for advocacy. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dani Mackey, president, Dani Mackey Communications
  • Chris Vest, CAE, director, public policy, ASAE: The Center for Association Leadership
  • Jeff Evans, associate director, public policy, ASAE: The Center for Association Leadership
  • Nate Fisher, manager, public policy and APAC, ASAE: The Center for Association Leadership

Tue 6/16 at 2 p.m. – From Competitor to Compatriot (Association Chat)

“Coopetition” could be a financial win for the organizations that opt to go that direction. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. But becoming a collaborator with your competitor can be a challenge. Hear about the ways competitors can work together and why they should consider it. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mahoganey Jones, founder of Event Specialists


Tue 6/16 at 2 p.m. – Breaking Open a New Channel for Member Engagement

Before COVID-19 changed the game, associations were already looking to geographic components (aka chapters) as an increasingly important engagement channel. Fast forward a couple of months and the value intensifies. In the reasonable scenario that large meetings are on hold through much of 2021, the value of geographic chapters increases as members look for learning closer to home. Explore the data and the stories from the field to unlock how we can use chapters to stay connected to members. More info/register.

Hosts: ReviewMyAMS and Mariner Management

Presenters: Mariner Management’s Peter Houstle and Peggy Hoffman, FASAE, CAE


Tue 6/16 at 2 p.m. – Security Considerations For Your Next Event

Attendee safety has always been a top priority for any event organizer, and now the world is on high alert. Security measures have increased in every aspect, so we have brought in the experts. Join us as we move through protocols and procedures to keep everyone, from attendees to VIPs, safe when they step back into face-to-face events. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Michael Wigent, Americas Manager, Global Protective Service, Cisco Systems
  • Nick Willis, Regional Operations Manager EMEAR, Protective Services, Cisco Systems

Tue 6/16 at 2 p.m. – How Planners and Suppliers are Coming Together to Plan Meetings Now

Hear how meeting professionals are coming together from all over the world to continue planning against all odds, how meeting professionals are safely transitioning back to events, and the tools to continue sourcing events with confidence. More info/register.

Host: Smart Meetings

Presenters:

  • Sandy Hammer, CMO and Co-Founder, Allseated
  • Marin Bright, CEO, Smart Meetings

Wed 6/17 at 9:30 a.m. – NonProfit, How Will Your Events Remain Special? (Fireside Chat Series)

PopChic Events is thrilled to launch PopChic Chats, a live video series featuring experts and entrepreneurs from around the events industry. We aim to inform, enlighten, engage, and build community for the transition from live to virtual events. More info/register.

Host: PopChic Events

Presenter: Yolanda F. Johnson, President, YFJ Consulting


Wed 6/17 at 10 a.m.American Associations Week 2020 – Congressional Town Hall with Rep. Rob Wittman (VA-01)

Join this session to hear from Rep. Rob Wittman (R-Va.) and to celebrate him as a recipient of a 2020 ASAE Sentinel Award for his stewardship of important issues in the nonprofit community. Rep. Wittman will discuss his critical bill, the Freedom to Invest in Tomorrow’s Workforce Act (H.R. 5339), and the importance of postsecondary education and credentials. There will be Q&A at the end of the town hall. 1 CAE credit. More info/register.

Host: ASAE


Wed 6/17 at 12 p.m. – Remote Employee Engagement: 4 Ways to Tap into Employee Ideas

We’re all working remotely now—but is it working? If you simply transplant the way you did things in the office to the remote environment, it’s going to cause friction, and results will start to suffer, conflicts and miscommunications will arise, and progress will slow because of it. Learn about specific adjustments you can make to your remote work environment to help it run more smoothly. More info/register.

Host: Human Workplaces and QuestionPro

Presenters:

  • Jamie Notter, Founding Partner, Human Workplaces
  • Anup Surendran, VP – Product, QuestionPro

Wed 6/17 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/17 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/17 at 1 p.m. – Association Reserves: Investment Lessons Learned and How to Apply Them

Hear critical lessons learned and discuss what actions associations should be considering now, such as: is it time to buy stocks, are bonds safe, should we rebalance, what sectors are the safest, and more. We’ll also look at the critical role investment policies could have made in guiding decisions and bringing discipline when it was needed most, review areas in which many investment policies fell short, and share best practices from the peer benchmarking Study on Nonprofit Investing for Associations. More info/register.

Host: ASAE Finance and Business Operations Professionals Council  

Presenter: Dennis Gogarty, CFP®, AIF®, President, Raffa Wealth Management, LLC


Wed 6/17 at 2 p.m. – American Associations Week 2020: Advocacy Amid Uncertainty

The COVID-19 pandemic has shown that advocacy work is more than just when Congress or a state legislature is in session. Regardless of our current crises, a year-round advocacy strategy drives greater engagement, builds stronger relationships, and is a mark of successful advocacy programs. This webinar will provide expertise to help develop a plan for every month of the year. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • David Lusk, founder and CEO, Key Advocacy
  • Sherry Stanley Whitworth, managing director, FiscalNote
  • Quardricos B. Driskell, MPP, legislative & political affairs manager, American Urological Association
  • Danielle Duran Baron, CAE (moderator), founder, Insightful Concepts

Wed 6/17 at 3 p.m. – Remote Staff, Office Staff—Tech Tips For Nonprofits

With the sudden shift to working from home, many organizations scrambled to put tools and systems in place quickly for their remote staff and office staff. In the rush to be operational, it was hard to take the time to compare new tools to existing tools, or consider the security ramifications of any of these sudden changes. Now, the question is: How to take the benefits from that experience and bring new data, policies, and processes into our official systems of record and cybersecure best practices? More info/register.

Host: Community IT

Presenter: Community IT Innovators CEO Johan Hammerstrom


Wed 6/17 at 3:30 p.m. – American Associations Week 2020: Congressional Town Hall with Senator Tim Kaine

Join this session to hear from Sen. Tim Kaine (D-Va.) about the latest on what Congress is doing to support America amid COVID-19, his support for the association community, and how associations can continue to help this country recover. 1 CAE credit. More info/register.

Host: ASAE


Thu 6/18 at 12 p.m. – Pivoting Your Chapter Leadership Conference to Virtual

Learn about a framework to take your physical chapter leader conference virtual. Get tips on how to train, support and inspire volunteers at your virtual chapter leader conference, ideas for how to use an online platform for chapter leader training so they can experience virtual education themselves, and real-world examples of associations that took their chapter leader conference virtual with details on their successes and takeaways. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management


Thu 6/18 at 12 p.m. – Diversity and Inclusion Starts with You (virtual DC Idea Swap)

52% of nonprofits have a diversity statement but true D&I goes beyond developing a statement. You need a diversity strategy and a way to implement that strategy. Whether you’re at the start of your process, or your D&I strategy needs updating, learn how to understand diversity, equity and inclusion, your role in DEI change, and the positive impact your DEI actions can have on your association. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Trevor Mitchell, MBA, CAE, Executive Director/CEO of American Mensa, Ltd. and the Mensa Foundation


Thu 6/18 at 1 p.m. – An Hour of Innovation

Hear about dozens of tools, tips and resources for injecting innovation into your programs, covering every aspect of meeting planning, from technology to meeting formats to F&B and more. More info/register.

Host: Prevue Meetings & Incentives

Presenter: James D. Feldman, CSP, CITE, CPIM, CPT


Thu 6/18 at 2 p.m. – American Associations Week 2020: Leveraging Data to Achieve Policy Goals

With an increase in digital advocacy the competition for policymakers’ attention is tougher than ever. This session will examine how research and data serve as critical tools to demonstrate your case to legislators. During this program, GovPredict will join us to cover new trends in research, data visualization, and how to employ a data-driven approach to effectively engage with elected officials, now and into the future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Mary Kate Cunningham, CAE, vice president, public policy, ASAE: The Center for Association Leadership
  • Max Perkins, vice president, Lobbyit
  • Emil Pitkin, CEO, GovPredict
  • Margarita L. Valdez, assistant director of congressional relations, American Society for Radiation Oncology

Thu 6/18 at 2 p.m. – Top Tips for Member Onboarding

It’s exciting when a new member joins or an existing member renews. Do they know how excited you are? They should! Learn the tips and tricks that will help you engage members and increase their likelihood of getting involved (and staying involved) with your association or chamber without feeling overwhelmed. More info/register.

Host: MemberClicks

Presenter: Scott Oser, President, Scott Oser Associates


Thu 6/18 at 2 p.m. – Differentiating Virtual Events to Increase Engagement

Over the past few months, event planners have been faced with the challenge of transitioning their events to the virtual world. Learn how meals can bring everyone to the table while they log in remotely, driving not only attendance but also engagement from attendees. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Heather Grobaski, Senior Enterprise Sales Executive, Grubhub


Thu 6/18 at 2 p.m. – Level Up Your Virtual Events – How to Bring Live Event Production Value to Your Virtual Audience

Get a dose of inspiration from keynote speaker David Meltzer, then learn how production value enhances the message and is vital to virtual events. More info/register.

Host: Smart Meetings

Presenters:

  • David Meltzer, co-founder of Sports 1 Marketing
  • Brian Lagestee, CEO of Clarity Experiences

Thu 6/18 at 2:30 p.m. – How to Host a Virtual Conference

Join us for a lively discussion on how to host a virtual gala, conference, or annual meeting. This will include a presentation by Justin Watson from Association Virtual Conferences followed by discussion from attendees. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network


Thu 6/18 at 3 p.m. – Using Data to Plan, Execute, and Measure Association Marketing Strategies

The association website is a powerful tool to share resources and deliver value to members. This webinar will focus on how associations can build a winning website and optimize their digital presence to maximize results. More info/register.

Host: Association Analytics


Thu 6/18 at 3:30 p.m. – American Associations Week 2020: Fireside Chat with Andrew Grossman, Chief Tax Counsel for the House Ways and Means Committee

Join this session to hear from Andrew Grossman, chief tax counsel for the House Ways and Means Committee, and to celebrate him as a recipient of a 2020 ASAE Sentinel Award for his stewardship of important issues in the nonprofit community. Grossman will give updates on what the Ways and Means Committee is working on for the rest of the year and will answer questions from the audience. 1 CAE credit. More info/register.

Host: ASAE


Fri 6/19 at 12:30 p.m. – Risk Management in Meetings Moving Forward

Get an overview on managing risks when entering into meetings and event contracts in the age of COVID-19. More info/register.

Host: HopSkip

Presenters:

  • Barbara Dunn, Partner, Barnes & Thornburg LLP (representing group clients)
  • Lisa Sommer Devlin, Principal, Devlin Law Firm, P.C. (representing hotel clients)

Fri 6/19 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/19 at 2 p.m. – Why Just Video Conferencing is Not Sufficient for Association Governance

Many organizations have turned to videoconferencing tools like Zoom, GoToMeeting, and Skype to help their leaders come together and stay connected during this crisis. But is that enough? Learn the most common challenges inherent in virtual meetings and remote collaboration, best practices and tools for addressing common challenges, and a meeting workflow that can help you run effective and productive leadership, board, and committee meetings from anywhere. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Paul Lockhart of Passageways-OnBoard


Wed 6/24 at 1 p.m. – How Integrated Payments Can Benefit Your Nonprofit

Nonprofits deal with a lot of moving parts to ensure their operations are always running smoothly, and payment processing is no exception. Hear tips for reducing monthly processing fees, how integrated payments can amplify your growth, and the importance of data security and PCI compliance. 1 CAE credit. More info/register.

Host: MemberSuite


Wed 6/24 at 2 p.m. – Wow Your Virtual Attendees and They’ll Beg for More

Wondering how you can craft a virtual conference that is more than just a series of Zoom meetings? Want to recreate the big energy and zest of an in-person event, while also providing a way for your attendees to connect in meaningful ways just like they do in the hallways? Hear lessons learned from transforming in-person events into virtual events, and how you can create an experience that will blow your attendees away. 1 CAE credit. More info/register.

Host: Matrix Group and 100Reviews

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Teri Carden, Co-Founder of 100Reviews

Thu 6/25 at 2 p.m. – Innovation, Associations as Catalysts, A Virtual Conversation

Help the taskforce explore the role associations play in serving as catalysts for innovation in their industry, especially during a time of universal uncertainty and rapidly evolving societal needs. We’d like to hear how your association has cultivated innovation within the discipline or industry you represent, and the successes and challenges that innately come when serving as an agent for change. More info/register.

Host: ASAE Research Foundation’s Innovation Taskforce

Facilitators:

  • Lowell Aplebaum, CEO & Strategy Catalyst, Vista Cova
  • Preet Bassi, CEO, Center for Public Safety Excellence
  • Matthew D’Uva, CEO, American Association for the Study of Liver Diseases

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Photo: one of mine, Bryce Canyon NP (that’s for you, Teri!)

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

What a week. This tweet summed it up for me.

Free educational resources and events for CAEs, association professionals and others in the association community

It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read.

I’m hopeful the peaceful protests have caused people, like me, to wake up, listen, read and think.

But I’m troubled.

I’m troubled by the murder of George Floyd, but I’m also troubled by the murder of David Dorn.

I’m troubled by the reactionary violence wielded by police and military forces on peaceful protesters and by a president who doesn’t have a clue.

I’m troubled by those who don’t believe in nonviolent resistance and the words of Dr. King.

I’m troubled by the destruction and looting causing pain for so many business owners and their families and employees.

I’m troubled by the excuses people make for that depravity.

I’m troubled by divisive rhetoric and people accepting slogans as truths.

I’m troubled by people clinging to narratives no matter what the facts are.

I’m troubled by influential people who have no knowledge of history and what it can teach us.

I’m troubled by people clinging to false histories and stereotypes.

I’m troubled by the horror of our real history.

I’m troubled by the persistent bias Black people (and other people of color) face every single day.

I don’t claim to know it all—as much as I’d like to—or have answers. The answers aren’t easy. Easy answers are usually just convenient ones. The work ahead is hard. Politicians and the mainstream media are lousy at the hard work of investigating, analyzing and interpreting complicated issues. Emotion sells better than reason. Many of them don’t dare step outside their approved talking points—so that troubles me too.

Some of you will think I don’t go far enough and some will think I go too far. I am, as usual, agreeing with opinions from all kinds of people, except the hateful ones. I long for more reason and love. I abhor violence of any kind and our streets and history are full of it. But our streets are full of love too and that gives me hope.

I’ve always thought of myself as fairly woke, but realize I could listen, read, learn and feel much more no matter how uncomfortable it is, and so I am. Since I’ve assigned myself the role of community curator (which, can I tell you, appeals so much to my inner librarian), I have a few resources to share.

You’d be astounded at how many reading lists you can find once you start looking but these two struck a chord with me. It turns out I already have more than a dozen of the suggested books in my Kindle, so they should keep me going for a while.

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Eric Foner is the one to read on Reconstruction. He’s written a few books on the topic but the latest is The Second Founding: How the Civil War and Reconstruction Remade the Constitution.

An HR consultant whom I respect told me about free change management coaching offered by her friend Carlos Escobar for association/nonprofit leaders who serve people impacted by the pandemic or who combat racial injustice in the U.S. He can help you change internally so you can lead change for the communities you serve.

Lately, these posts have taken about four and a half hours to put together, but this one took so much longer. For some therapeutic reason I felt compelled to say something but it was difficult to translate the mix of thoughts and feelings swirling in my brain and heart into words that made sense on the page. I feel a bit better already, thank you.

Ok, where were we? Oh yeah, pandemic, virtual conferences, faltering economy and all that.

Associations’ role in the COVID-19 gap year. High school graduates and college students still don’t know what they’ll be doing in the fall. Will their campus be open? Will they have online courses instead? What other options do they have? Ah, that’s where your association can step in, says WBT Systems. They suggest ways you can help students and recent graduates find purpose during the COVID-19 summer and gap year.

The chapter big pandemic picture. After “an intense two months of listening, researching, and writing about these new conditions” brought on by the pandemic, Billhighway shares their big picture thoughts and ideas about associations and their chapters.

What happens after your virtual conference. MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” They explain how to extend the learning and networking experience for virtual conference attendees with post-event activities.

Virtual conference success story. Yesterday, #AAMvirtual, the American Alliance of Museums’ AAM Virtual Annual Meeting & MuseumExpo, wrapped up. This year’s theme was “radical reimagining”—how appropriate! AAM’s Twitter stream gives you a sense of the conference program.

Monday through Thursday, the program included keynotes and sessions, moderated chats, video-based happy hours, and networking events such as an LGBTQ+ Alliance networking social, emerging museum professionals happy hour and a virtual reception. They also promised “special guest appearances, giveaways, and museum spotlights.”

Parts of the program were open to anyone, no pass purchase required, such as the Virtual MuseumExpo (note the chat box on each page), virtual poster hall, and Museum Showcase—“our way of highlighting all of the incredibly generous San Francisco Bay Area museums [members] who have supported us—first with the in-person #AAM2020 conference & when we transitioned to #AAMvirtual.”

AAM also responded in the moment by scheduling a new general session, Racism, Unrest, and the Role of the Museum Field. When you’re virtual, you don’t have to worry about flying in and hosting speakers at the last minute.

Virtual conference of the week. The ATD Virtual Conference is also happening this week. Their FAQ describes the program. Even better, check out the attendee resources to get a feel for the experience—particularly, the orientation video. It looks like they’re using the Social27 platform, a new one for me. What intrigues me about this conference is:

  • Chat groups, centered around specific topics, ongoing throughout the conference
  • Ability to have one-on-one conversations
  • Solution sessions in which attendees “explore solutions and delve deep with some of our sponsors”
  • Interest and attendee match-making: “You’ll also be asked questions about your interests and experience, which will help match you with sessions you might like to see and with attendees who have similar interests.” (from the FAQ)
  • Connection Point: web page with news, session coverage and updates

Just one quick hit before we get to the list of this week’s free education—you  can always count on the birdies to refresh your soul, in this case, Savannah ospreys, big birdies.

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • When I opened my CSA bag last week, I found a bunch of herbs that looked like a cousin of parsley but had an anise-like aroma. What the deuce? I asked my farmer about them and she said, “Chervil. I knew you would appreciate it.” She’s right. For years, I’ve read about chervil but never saw it in any market. I made it the star of the show that night, sautéing some North Carolina shrimp with shallots and finishing them with lemon juice, butter and lots of chervil.
  • Some of the chervil remained for the next night’s mackerel. I lined the bottom of a baking dish with sliced shallots, fresh orange juice and lemon zest, put the fillets on top and slid the dish in the oven. When the fish was done, I topped it with a mix of basil, chervil, parsley, orange zest and butter, and let it all melt together.
  • I riffed off this fried brown rice with kale recipe by substituting bacon, jalapeño and black pepper for the ginger, lime and turmeric. I’d love to try the original version; I just didn’t want those flavors with my seafood dinners.
  • One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. On Sunday, I watched a couple of videos then sort of followed this recipe for roast duck with potatoes, figs and rosemary—but used dried figs and added half an orange to the “stuffing.” The skin didn’t get quite as crackly as I wished but it was still darn good.
  • My basil plants needed pruning so I made a big batch of whole wheat spaghetti with basil-pea pesto for lunch this week—a tasty way to garden.

Ok, I’m sure you’ve had enough of me by now.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 6/5 at 11 a.m.* – The Disruptor Connection. Building Your Toolkit for Blowing Sh*t Up

To be a disruptor, you have to have a kick-ass box of tools and you have to know how to use them. We’re bringing the tribe together to unlock the potential of tools like MOFI’s “YES! Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. More info/register.

Host: Disruptor League

Presenters:

  • Shawn “Man On Fire” Nason, Chief Eco-System Disruptor, Disruptor League
  • Simeon Sessley, Chief Disruption Officer, MOFI, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/5 at 12 p.m. – Virtual Town Hall Discussion: Virtual Meeting Best Practices and Considerations

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register.

Organizer: ASAE’s Professional Development Section Council

Presenters:

  • Jack Coursen, Director, Professional Development, American Speech-Language-Hearing Association
  • Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®

Fri 6/5 at 12 p.m. – Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies

Learn how senior levels professionals from a hotelier, audio visual technology company, and a design agency are working with planners given the new social distancing and CDC advisements. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Lenny Talarico, CSEP, CH, Director of Sales, BluePrint Studios
  • Ian Seidenberg, CSEP, Director of Event Technologies, Encore Event Technologies
  • Katie Bohrer, CMP, Vice President, Meeting Design & Experience, Associated Luxury Hotels International (ALHI)

Fri 6/5 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Setting the Table for a Shift in Event F&B Service – Tracy Stuckrath, CSEP, CMM, CHC, CEO, thrive! meetings & events
  • WellBeing: Taking Good Care of Yourself and Your Attendees – Rachael Riggs, WellBeing Leader, Maritz Global Events
  • Future-Ready Skills for Meetings – Lori Pugh Marcum, Head of Meeting Innovation, Meeting Professionals International

Fri 6/5 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/5 at 1 p.m. – Unprecedented Growth or Sustained Decline?: How to Create the Future You Want for Your Association

The global pandemic has challenged associations in unprecedented ways. Some associations are experiencing phenomenal growth while others are experiencing considerable decline. Whatever the case may be for your association, it’s not enough just to hope for the best or ride out the storm. There are strategic change management, crisis communication, and member engagement strategies every association needs to be mindful of deploying right now to ensure the association is positioned for sustainable, long-term growth. 1 CAE credit. More info/register.

Host: BlueSky eLearn

Presenter: Sarah Sladek, founder and CEO of Sarah Sladek & Company and XYZ University


Mon 6/8 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • How Your Existing Clients Can Help You Pivot – Donvil Collins, President, Veekast
  • Evolving Event Design Post-COVID – Kathiya Zelasco, Creative Director + Senior Event Planner, Zela Events
  • How We Can Use Hybrid Meetings to Bring Back Live Events – Aryn Chapman, Owner and Senior Event Producer, Ax3 Studios
  • Safe Meetings: New Considerations to Guide Planning and Implementation – Aaron Wolowiec, Chief Executive Officer, Event Garde

Mon 6/8 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/9 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Tue 6/9 at 11 a.m. – How to Develop a Successful New Member Onboarding Campaign through Marketing Automation

Learn what a new member onboarding campaign is and why it’s so important for member retention. Hear about NAES’ transition from physical to digital for new member onboarding, strategies for creating an effective email onboarding program even when you’re pressed for time and resources, how NAES achieved marketing automation success by making use of the tools and systems they already had in place, why segmentation is so important for new member onboarding email campaigns, and the results of NAES’ onboarding campaigns. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jonathan Cooper, Communications Manager, National Association of Episcopal Schools (NAES)
  • Joanna Pineda, CEO, Matrix Group

Tue 6/9 at 12 p.m. – The Data-Driven Virtual Event: How to Use Data to Create Better Digital Experiences

Are you still waiting for the Data Fairy to deliver actionable insights to improve your virtual events? In this session, learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward—we’ll show you simple ticks and tricks to get the insights you need. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Allie Magyar, CEO, Hubb


Tue 6/9 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Engaging with your Followers on Instagram During #Covid-19 – Felix Vargas, CEO, Felix Vargas, Inc.
  • How to Generate Business During a Crisis – Sheila McCombs Fox, CTA, Chief Events Officer, Event In Site, LLC
  • The Power of Virtual Event Data – Joe Coangelo, CEO, Bear Analytics
  • 2020 Virtual Event Trends – Will Curran, Founder & Chief Event Einstein, Endless Events

Tue 6/9 at 2 p.m. – The Impact of COVID-19 on Membership: A CEO Dialogue

COVID-19 has had a profound impact on membership for all associations, but for each in a unique way. In some instances, associations have frozen dues, created new incentives, or reimagined membership altogether, while others have experienced significant growth. In all cases, demonstrating value in new ways has become an imperative. Hear panelists share their membership challenges and approaches, and explore how all associations can continue to provide value to members during these unprecedented times. More info/register.

Host: ASAE

Presenters:

  • Kari Bedell, executive director, Greater Washington Society of CPAs
  • Carol Cohen, CAE, director, membership development, American Nurses Association
  • Lia Zegeye, senior director, American Bus Association
  • Scott Oser (moderator), president, Scott Oser Associates

Tue 6/9 at 2 p.m. – Top Planner Contract Questions Answered

Get answers to your questions about negotiation fine print in the era of COVID-19, from force majeure to liability waivers, to make signing on the bottom line stress-free. Learn how to manage risk, what questions to ask before you get to the contract stage, and the art of negotiating in good faith. More info/register.

Host: Smart Meetings

Presenter: hospitality contract attorney Lisa Sommer Devlin


Tue 6/9 at 2 p.m. – Connectors Redefined: Integrations Done Right

As SaaS applications continue to grow exponentially, the term “Connector” is frequently used and often misunderstood. Hear about some of the challenges and best practices. Learn that while an iPaaS makes integration development easier, the basics, like requirements gathering, is still critical. More info/register.

Hosts: ReviewMyAMS and Shuffle Exchange


Tue 6/9 at 3 p.m. – The “Now What?” Conversation: An ASAE Technology Professionals Advisory Council Webinar

In this discussion, we’ll directly address major pain points experienced by many associations during the recent pandemic and discuss strategies and solutions leaders in a digital age can utilize to be better prepared in the (near) future. The panel will focus on two specific questions: Our business continuity plan was inadequate — what should be included in my business continuity plan to mitigate against abrupt surprises in the future? Our staff may not want to come back to the office — how do I prepare my organization for the future of work in a mission-driven way that balances member and staff needs? More info/register.

Host: ASAE Technology Professionals Advisory Council

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Association and Nonprofit Technology Consultant, Achurch Consulting
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • Tim Hopkins, Senior Consultant, McKinley Advisors
  • Gretchen Steenstra, PMP, Strategic Consultant, DelCor Technology Solutions
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International (Vice-Chair, ASAE Tech Council)
  • Katherine Matthews (moderator), CAE, Manager, Data & Analytics, NCARB (Chair, ASAE Tech Council)

Wed 6/10 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Wed 6/10 at 11 a.m. – Engage: A Special Three-Hour Event on Virtual Engagement

Event professionals are faced with the enormous challenge of keeping their audience engaged online during their virtual events. Despite the proliferation of online events in response to the coronavirus crisis, attention spans are at an all-time low as people attend from the comfort of home. Hear from top event engagement experts worldwide in an innovative way. Expect new session formats, networking, practical tips, and a framework for making your events memorable. CMP credits. More info/register – pay what you want.

Host: EventMB


Wed 6/10 at 11 a.m. – The New Normal: The Future of Government and Public Affairs

The current pandemic has dramatically impacted how lobbyists and advocacy professionals do their day-to-day jobs, from canceled face-to-face meetings, fundraisers and events, to the inability to get lawmakers’ attention on anything but coronavirus. But some of these changes have actually driven creativity and entrepreneurship in a space not always associated with it. Lobbyists and advocacy pros are going virtual for relationship building, fueling their PACs, and holding events. Hear about this new brand of public affairs – and how to capitalize on it. More info/register.

Host: FiscalNote

Presenters:

  • Chris Massey, Head of Global Government Relations & Public Affairs, Chime
  • Michael Drobac, Senior Advisor, McGuireWoods
  • Chris Lepore, Vice President of U.S. State Government Affairs, Johnson & Johnson
  • Sherry Whitworth, Managing Director of Public Affairs and Advocacy, FiscalNote
  • Shari Dexter,  Director of Political Action, American Hospital Association

Wed 6/10 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Free Your Time & Success Will Follow – Angela Proffitt, Celebrity Wedding & Event Planner, Designer, Entrepreneur and Productivity Consultant
  • The Power of Taking Action – Mahoganey Jones, Speaker, Entrepreneur & Event Producer, Halifax Convention Centre | EventPreneur Club
  • Meetings PC (Post COVID): Tech Tools for Trailblazing Times – Jim Spellos, Owner, Meeting U.
  • Your Brand is Not a Moment in Time…Or Is it? – Jessica Levin, President, Seven Degrees, LLC

Wed 6/10 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/10 at 2 p.m. – 5 Ways to Reimagine Your Next Event in A Virtual Reality

The events landscape has changed beyond recognition in the last few months, leaving in-person events a thing of the past, at least for now. But the meetings and conference world is known for innovation and resilience, and with the right tools, you can pivot effectively and still give your attendees a sense of community from a distance. Hear why you should rethink everything you know about events and reimagine your strategy step by step. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Scott Davis of Mediasite Events


Wed 6/10 at 2:30 p.m. – Nonprofit Enforcement in the Time of COVID: A Virtual Fireside Chat with State Regulators

Hear a discussion on enforcement activity in the nonprofit sector, lessons learned from NASCO’s recently issued annual report, and an update on enforcement against public charities, fundraisers, and foundations in the era of COVID-19. More info/register.

Host: Venable LLP

Presenters:

  • Eric Berman, Partner, Nonprofit, Venable LLP
  • Yael Fuchs, Co-Section Chief, Charities Bureau Enforcement Section, Office of the New York State Attorney General
  • Mary Henderson, Senior Attorney for Charitable Trusts, Office of the Attorney General Texas
  • Beth Short, Charitable Organizations, Ohio Attorney General’s Office

Thu 6/11 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Thu 6/11 at 11:30 a.m. – How to Secure Your Technology Budget During a Crisis

Before putting a software contract in front of your leadership, learn how to speak confidently about the benefits a new membership management solution can have for your organization. Find out what members have to say about technology, how to build a business case for technology, tips for future planning after a crisis, and what other association professionals are doing. More info/register.

Host: YourMembership

Presenter: Tirrah Switzer, Product Marketing Manager, Community Brands


Thu 6/11 at 12 p.m. – Recreating Your Brand in Times of Uncertainty

Now is the time to make sure your LinkedIn profile and engagement are stronger than ever. Empower yourself and learn how to connect to opportunity as your career  journey unfolds. Learn how to build an exceptional LinkedIn profile, evaluate your current strategy and discover how to best leverage your LinkedIn network, and identify the best job searching tools and resources on LinkedIn. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Allison Nunes, Director of Global Events, LinkedIn


Thu 6/11 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • The Future of Work is Purpose-Driven – Elizabeth Glau, CMP, CEO, Event Integrity
  • 3 Inspired Career Shift Actions to Take Now – Bryn Johnson, Career Therapist, Bryn Johnson Group
  • I’ll Take Virtual Game Shows for 500 – Ray Hansen, Business Development Partner, Live Spark and Dan Yaman, President, Live Spark
  • Virtual Spaces – Naomi Clare, Founder and Chief Story Officer, Storycraft Lab

Thu 6/11 at 2 p.m. – Get Creative with Restrictions to Meet Differently

The return to face-to-face events is in sight, but they will never be the same. Our panel will tackle questions about how the industry is working together as a whole to provide clean and safe environments for event participants. They’ll discuss meals, getting in and out of show floors and meeting rooms, and what the cost structure will look like for all the precautions that will be put into place. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Doreen Burse, Marriott’s North American Global Sales Organization
  • Kevin O’Connor, TMS
  • Jim Russell, Executive Vice President, Client Solutions at Freeman
  • Kelly Ricker (moderator), CompTIA

Thu 6/11 at 2 p.m. – Hybrid Events: What You Need to Know Now

Virtual events have taken the world by storm, but what will events look like in the near future? Hybrid events, a blend of in-person and virtual events, might be the meeting and event industry’s next solution. Hear about the definition and core elements of a hybrid event, how to navigate common hybrid event challenges, and best practices for high levels of virtual and in-person attendee engagement. More info/register.

Host: Cvent

Presenter: McNeel Keenan, Vice President, Product Management, Cvent


Thu 6/11 at 3 p.m. – Data Informed Community Management and Engagement

Hear how you can maximize the potential of an online community. Learn how to make the business case and show the ROI of community and member engagement, and use data analytics to inform strategy decisions. Whether you are just starting out with your online member engagement programs or have been investing in these platforms for years, this webinar will offer ideas on how any association can improve the member experience through digital engagement. More info/register.

Host: Association Analytics


Thu 6/11 at 3:30 p.m. – The Case for Sunsetting Programs: Crisis Response or Level Setting?

Most associations have programs that are no longer providing member value and are impeding the development of new products better suited to meet member needs. Now is the time to assess their value—not just with a gut reaction, but with practical tools and analytics. As you address questions of long-term sustainability, member needs, and environmental disruption, it’s more important than ever to use a practical rubric to identify and jettison programs that are no longer viable. Explore two decision-making frameworks for sunsetting old programs and making room for new high-value products and services. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Mike Moss, CAE, president, Society for College and University Planning
  • Rhea M. Steele, CAE, chief of staff, School Nutrition Association

Fri 6/12 at 1 p.m. – How to Improve Your Association Business Model NOW!

Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Learn the steps to visually describe your current model and design new ones using the business model canvas. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. More info/register.

Host: Tecker International

Presenters:

  • Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC
  • KiKi L’Italien, Senior Consultant, Tecker International, LLC

Fri 6/12 at 2 p.m. – Exploring Anger, Frustration and Hopelessness: From COVID-19 to George Floyd

From COVID-19 to the public deaths of black citizens, this virtual session will explore the impact of multiple pandemics, challenges to interacting with and serving each other across different viewpoints, and approaches to effectively have these difficult conversations. Participants will discuss and learn strategies to identify and work through emotions elicited by our current reality, effective communication techniques for dialogue and increased understanding across differences, and our individual responsibilities for moving forward with intention and purpose. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Janet Crenshaw Smith, cofounder and president, Ivy Planning Group
  • Gary A. Smith, cofounder and senior partner, Ivy Planning Group

Tue 6/16 at 2 p.m. – From Competitor to Compatriot (Association Chat)

“Coopetition” could be a financial win for the organizations that opt to go that direction. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. But becoming a collaborator with your competitor can be a challenge. Hear about the ways competitors can work together and why they should consider it. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mahoganey Jones, founder of Event Specialists


Tue 6/16 at 2 p.m. – Breaking Open a New Channel for Member Engagement

Before COVID-19 changed the game, associations were already looking to geographic components (aka chapters) as an increasingly important engagement channel. Fast forward a couple of months and the value intensifies. In the reasonable scenario that large meetings are on hold through much of 2021, the value of geographic chapters increases as members look for learning closer to home. Explore the data and the stories from the field to unlock how we can use chapters to stay connected to members. More info/register.

Hosts: ReviewMyAMS and Mariner Management

Presenters: Mariner Management’s Peter Houstle and Peggy Hoffman, FASAE, CAE


Wed 6/17 at 12 p.m. – Remote Employee Engagement: 4 Ways to Tap into Employee Ideas

We’re all working remotely now—but is it working? If you simply transplant the way you did things in the office to the remote environment, it’s going to cause friction, and results will start to suffer, conflicts and miscommunications will arise, and progress will slow because of it. Learn about specific adjustments you can make to your remote work environment to help it run more smoothly. More info/register.

Host: Human Workplaces and QuestionPro

Presenters:

  • Jamie Notter, Founding Partner, Human Workplaces
  • Anup Surendran, VP – Product, QuestionPro

Thu 6/18 at 2 p.m. – Top Tips for Member Onboarding

It’s exciting when a new member joins or an existing member renews. Do they know how excited you are? They should! Learn the tips and tricks that will help you engage members and increase their likelihood of getting involved (and staying involved) with your association or chamber without feeling overwhelmed. More info/register.

Host: MemberClicks

Presenter: Scott Oser, President, Scott Oser Associates


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Reboarding members. In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “reboarding members” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. WBT shares ideas for using what you learn during reboarding to better serve members.

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes.

Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience.

Virtual networking. PCMA partnered with e180 to host PCMA Braindate: Future Event Scenarios on Wednesday. They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Intriguing. I wonder how PCMA and its attendees felt about the experience.

Virtual conference success story. In just five days, WalkMe turned their 500-person user conference into a virtual live talk show. Shoshana Friedman shared a detailed recap on the WalkMe blog and Dayana Nevo wrote about lessons learned on the MarTech Advisor blog.

Virtual conference of the week. The Online News Association is turning their conference into a virtual “global journalism innovation festival.” Their list of learning, networking and inspiration aspects of the program are good ideas for all virtual conferences.

Quick hits before we get to the list of this week’s free education:

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Two words: crunchy rice. I’ve always heard people rave about the crunchy rice (tahdig) at the bottom of a pot of Persian rice and now I understand their obsession. I made this recipe for striped bass (instead of cod) with soy-caramelized onions and potatoes, but I used cooked white rice instead of the potatoes. Little did I know how good that would be.
  • The following night I was crunched for time and my original recipe plan wasn’t a great choice for yellowfin tuna. I looked at the condiment shelves in the frig and decided to sear the tuna, flip it and baste it with a mix of hoisin sauce and Kashmiri coconut hot sauce from Tattoo. Very tasty.
  • The next day, I chopped the leftover tuna (with sauce) and added chopped hard-boiled eggs, sweet onion, celery, pickled kale stems, cilantro, turmeric, black pepper and mayo for a crazy delicious tuna/egg salad.
  • This bulgogi meatloaf from Bon Appetit is the gift that keeps on giving since I had a few meatloaf sandwiches for lunch this week. The gochujang (Korean hot pepper paste) mayonnaise I slathered all over the meatloaf made them even better.
  • It’s blueberry season here in North Carolina. Jim and I both brought home a few pints so I made Jordan Marsh blueberry muffins. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times

Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. More info/register.

Host: MPI

Presenter: Tim Schurr, Schurr Success, Inc.

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/29 at 1 p.m. – Agile Analytics for Associations

Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. The American Institute of Aeronautics and Astronautics used agile analytics to forecast positive cases among member types and make decisions regarding renewal options. The American Association of Justice cross-referenced new membership trends and product purchases from their vast library to create highly-targeted product bundles. See how agile analytics can help guide your 2020 decisions. More info/register.

Host: Gravitate Solutions

Presenters:

  • Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics
  • Lacy Packard, MPM, Director of Information Technology, The American Association of Justice

Fri 5/29 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Mon 6/1 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Change Starts NOW – Leslie Short, CEO, K.I.M. Media
  • It’s All About the Comeback: Take Control of Your Narrative and Rewrite Your Reality – Courtney Stanley, Keynote Speaker & Career Success Coach, CS Consulting
  • Thriving Through COVID-19: True Stories from an Independent Event Professional – Nicole Gallub, CEO, Pelonkey

Mon 6/1 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/2 at 12 p.m. – Advocacy, Diversity & Inclusion

With COVID-19 disrupting the way any association functions today, “business as usual” is no longer viable. But this disruption also brings the opportunity to do things differently. Hear three association executives share their thoughts on incorporating diversity and inclusion into advocacy efforts, bringing in different areas of expertise and leveraging on their synergies for a holistic approach and impactful results. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Stefanie Reeves, Executive Director, Maryland Psychological Association
  • Carmen Elliott, VP Payment and Practice Management, American Physical Therapy Association
  • David Lusk, Founder, Key Advocacy
  • Danielle Duran Baron (moderator), Founder, Insightful Concepts

Tue 6/2 at 12 p.m. – Data Hygiene and Quality—Data Wrangling (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Organizer: Robert Taflinger


Tue 6/2 at 12 p.m. – How to Create & Execute Virtual Meetings & Events

Identify approachable actions, define key roles, and apply fundamentals to begin producing virtual events on your own. Determine steps to discovering and selecting a virtual platform to meet the goals and objectives of the event. Understand how to strategically design a virtual event with all stakeholders in consideration in order to maximize success. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Mandy Brown, Lecturer, San Diego State University L. Robert Payne School of Hospitality & Tourism Management


Tue 6/2 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Co-Creation & Virtual Experience Design – Anthony Vade, Experience Architect, FMAV
  • Digital Event Roles: Identifying the Skills You Need For Success for a Virtual Event – Leslie Bailey, Education Manager, PCMA
  • How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo
  • Fundraising in our Virtual Climate – Jenn Glynn, Managing Partner, Meeting Encore Ltd.

Tue 6/2 at 1 p.m. – Digital Media Production on a Shoestring Budget

Hear about the tools and best practices you’ll need to effectively create, shoot, edit, and publish videos and podcasts on a shoestring budget. Learn whether hiring a professional service is a better option than DIY, which technical tools to use for your DIY project, and a strategy for getting your video seen or podcast heard. More info/register.

Host: TechImpact

Presenters:

  • Steve Boland, Managing Partner, Next in Nonprofits
  • Nhu Ngyuen, Senior Multimedia Designer, Warschawski

Tue 6/2 at 2 p.m. – Why You Still Need a Crisis Comms Plan (Association Chat)

Discover why, even if you’ve navigated the Covid-19 crisis relatively unscathed, having a crisis communications plan is necessary & why now is the perfect time to create one. More info/register.

Host: KiKi L’Italien, founder, Amplified Consulting, and Senior Consultant, Tecker International, LLC

Guest: Alex Plaxen, Nifty Method Marketing & Events


Tue 6/2 at 2 p.m. – Virtual is Vital: Event Strategy, Design and Engagement

Listen to two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 weeks, and the steps they are taking to use traditional face-to-face experience and event design strategy tools to plan for a hybrid event at the in-person fall conference and the contingency for a virtual-only event. More info/register.

1 CMP credit. Host: PCMA

Presenters:

  • Victoria Fanning, CMP, DES, Sr. Manager of Online Events at the Medical Group Management Association
  • Megan Finnell, CMP, Director, Meetings & Conferences with Medical Group Management Association

Tue 6/2 at 2 p.m. – Setting the Table for a Shift in Event F&B Service

Find out how to reset the table to provide safer, cleaner, and more transparent food and beverage events. Learn how to define duty of care as it applies to food safety and COVID-19, the questions you should be asking about food safety for the front and back of the house, and how social distancing will impact F&B service. More info/register.

Host: MeetingsNet

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, Trainer and Consultant, Thrive! Meetings & Events


Wed 6/3 at 9 a.m. – Case Study: How to Shift an In-Person Conference to Virtual in Just 2 weeks Amid Covid-19

Learn how to quickly assess your resources and put a virtual event plan in place, develop an effective program with human elements to breathe life into your event, and keep attendees engaged long after the virtual conference. More info/register.

Host: ASI

Presenters:

  • Martin Angelin, Performance Improvement Leader, ASI
  • Edward Wendling, Global VP of Marketing, ASI

Wed 6/3 at 12 p.m. – Leading Engagement From The Outside-In

Learn a new definition of association engagement by refocusing engagement to generate real value and placing engagement at the heart of your strategy. Find out how member-centric engagement propels your association to become your members’ indispensable partner. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Elizabeth Weaver Engel, M.A., CAE—Chief Strategist, Spark Consulting, LLC


Wed 6/3 at 12 p.m. – Protecting Your Meetings and Events Budget in Difficult Times – Seven Actions to Take Now

Learn how to measure the return on investment of a major M&E program using a standard ROI calculation. Hear about seven actions you can take now to protect your M&E budget. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Jack J. Phillips, Ph.D, Chairman, ROI Institute, Inc.
  • Patti Phillips, Ph.D, CEO, ROI Institute, Inc
  • Sally Mainprize, Owner and Event Yoda, Iron Peacock Events

Wed 6/3 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Science not stopped by Coronavirus: How a large scientific meeting successfully pivoted to virtual in record time – Silke Fleischer, Chief Executive Officer, Co-Founder, ATIV Software
  • Looking at the Future of Experiential Xvents Post COVID-19 – Erica Taylor Haskins, Partner & Chief Growth Officer, Tinsel Experiential Design
  • Thinking Beyond: Visioning a Future for Special Events Post COVID-19 – Daniela Grafman, Chief Amazement Officer/Partner, Vision Event Co

Wed 6/3 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/3 at 1 p.m. – The State of Community Management 2020

Get an inside look at The State of Community Management 2020 report, , the longest-running, and most comprehensive industry report for online community professionals. This webinar will explore top trends and key findings from the 2020 report. More info/register.

Host: The Community Roundtable

Presenters:

  • Rachel Happe, The Community Roundtable
  • Heather McNair, Higher Logic

Wed 6/3 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 6/4 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • From Public Speaker to Virtual Event Host – Ramon Ray, Entrepreneur, Smart Hustle Magazine
  • Adapting to Disruptions with Your Intangible Skills – Nick Borelli, Strategist, Borelli Strategies
  • Future of Meetings in Post-COVID World: Operational Necessities in Evaluating a Venue – Phoenix Porcelli, Global Strategy Director, Convene
  • Post Pandemic Sales Strategies for the Event Industry – Heather Hansen O’Neill, President, Find Your Fire

Thu 6/4 at 1 p.m. – Personalization vs. Control in Email Marketing Content

Learn how best to apply personalization and control in email marketing communications, the pros and cons of each strategy, and what it means to find “an appropriate balance” and how to implement it. More info/register.

Host: rasa.io

Presenters:

  • Jared Loftus, COO of rasa.io
  • Scott Rogerson, CEO of UpContent

Thu 6/4 at 1 p.m. – Taking Your Sponsorship Program Virtual

The COVID-19 pandemic has forced organizations to cancel and postpone live events, or shift to a virtual or hybrid format. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. Learn how to identify new sponsorship opportunities, mitigate sponsorship refunds, and manage sponsor expectations to support sponsor/partner retention. More info/register.

Host: Event Garde

Presenters:

  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Aaron Wolowiec, CEO & Founder, Event Garde
  • Lindsay Gross (moderator), Director of Facilitation Services, Event Garde

Thu 6/4 at 2 p.m. – 5 Ways to Drive Leads at Virtual Trade Shows

The shift from in-person events to virtual has left those of us who use trade shows to connect with customers and prospects struggling to fill a lead gap in our marketing and sales funnels. Join us to find out how to re-calibrate your strategy to drive leads virtually. More info/register.

Host: Cvent

Presenters:

  • McNeel Keenan, Vice President, Product Management, Cvent
  • Barbara Pavesi, Senior Tradeshow Planner, Cvent

Thu 6/4 at 3 p.m. – Know Your Members! How to Collect and Leverage Member Data

Associations consistently cite better member data as a top priority–for segmentation, communication, products and services, and improving member experience. Learn how to integrate, store, and act on data from multiple sources and platforms your association uses every day. More info/register.

Host: Association Analytics


Thu 6/4 at 3:30 – Accelerating Digital Transformation: How COVID-19 Has Accelerated the Association Need for Digital Event Strategies

The new normal will be to deliver hybrid (in-person and online) and virtual (online-only) events. The need for on-demand consumption, mobile-friendly delivery, and multimedia assets (video, audio, and text) will become necessary if associations are to stay relevant. Hear about “the new normal” for associations and what digital strategies need to be in place to meet these new demands. Then join an open forum on digital transformation and virtual events. 0.75 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President of WorkerBee.TV
  • Sherry Budziak, Founder & CEO of .orgSource

Thu 6/4 at 4 p.m. – The Customer Journey: How to Optimize the User Experience to Drive Satisfaction, Retention, and Transactions

Learn about the customer journey and why it’s an important part of the planning process; how to map customer/member journeys through the organization’s multiple digital channels; tech tools to gather data and to understand what the data are telling you; how to identify and eliminate sources of friction that stand in your way of customer success; and how to optimize the journey to increase conversions and revenue. More info/register.

Organizer: Reston/Loudon Idea Swap

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Fri 6/5 at 12 p.m. – Virtual Town Hall Discussion: Virtual Meeting Best Practices and Considerations

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register.

Organizer: ASAE’s Professional Development Section Council

Presenters:

  • Jack Coursen, Director, Professional Development, American Speech-Language-Hearing Association
  • Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®

Fri 6/5 at 12 p.m. – Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies

Learn how senior levels professionals from a hotelier, audio visual technology company, and a design agency are working with planners given the new social distancing and CDC advisements. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Lenny Talarico, CSEP, CH, Director of Sales, BluePrint Studios
  • Ian Seidenberg, CSEP, Director of Event Technologies, Encore Event Technologies
  • Katie Bohrer, CMP, Vice President, Meeting Design & Experience, Associated Luxury Hotels International (ALHI)

Fri 6/5 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Setting the Table for a Shift in Event F&B Service – Tracy Stuckrath, CSEP, CMM, CHC, CEO, thrive! meetings & events
  • WellBeing: Taking Good Care of Yourself and Your Attendees – Rachael Riggs, WellBeing Leader, Maritz Global Events
  • Future-Ready Skills for Meetings – Lori Pugh Marcum, Head of Meeting Innovation, Meeting Professionals International

Tue 6/9 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Tue 6/9 at 11 a.m. – How to Develop a Successful New Member Onboarding Campaign through Marketing Automation

Learn what a new member onboarding campaign is and why it’s so important for member retention. Hear about NAES’ transition from physical to digital for new member onboarding, strategies for creating an effective email onboarding program even when you’re pressed for time and resources, how NAES achieved marketing automation success by making use of the tools and systems they already had in place, why segmentation is so important for new member onboarding email campaigns, and the results of NAES’ onboarding campaigns. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jonathan Cooper, Communications Manager, National Association of Episcopal Schools (NAES)
  • Joanna Pineda, CEO, Matrix Group

Tue 6/9 at 2 p.m. – Connectors Redefined: Integrations Done Right

As SaaS applications continue to grow exponentially, the term “Connector” is frequently used and often misunderstood. Hear about some of the challenges and best practices. Learn that while an iPaaS makes integration development easier, the basics, like requirements gathering, is still critical. More info/register.

Hosts: ReviewMyAMS and Shuffle Exchange


Wed 6/10 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Thu 6/11 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Fri 6/12 at 1 p.m. – How to Improve Your Association Business Model NOW!

Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Learn the steps to visually describe your current model and design new ones using the business model canvas. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. More info/register.

Host: Tecker International

Presenters:

  • Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC
  • KiKi L’Italien, Senior Consultant, Tecker International, LLC

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons image by Lynne Pelzek via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition.

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. Already you can hear some constructive criticism if you listen for it. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them.

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals—while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness.

Virtual conference success stories. Jessica Joseph describes how, in two weeks, her team at the National Kidney Foundation turned their annual conference into a virtual conference.

Here’s another one. Steve Cernak at the American Bar Association’s Antitrust Law Section took their conference from in-person to virtual in one month—slackers! Just kidding. It’s exciting to see associations move so quickly.

Virtual conference of the week. Check out the National Speakers Association’s (NSA) virtual conference, but first, read Thom Singer’s post about the new format and watch his video describing what NSA had done to serve its members during the pandemic, such as town halls, webinars, and Fresh Talk Fridays.

Quick hits before we get to the list of this week’s free education:

  • Leading when the plan is no real plan at all. (Kristi Hedges, Forbes)
  • Consider this before you design your next registration form: “I remain amazed (appalled?) at the number of workshop, event, or conference reg forms that still fail to ask even ONE question about what ppl hope to gain from the experience. Not gathering this potential insight limits the effectiveness of design efforts.” (Jeffrey Cufaude on Twitter)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • We’re starting to get North Carolina shrimp again. This simple yet excellent cumin-lime shrimp with ginger recipe doesn’t take long to make once you’ve shelled the shrimp. I added a little shrimp broth and butter to the sauce and served it over rice.
  • Whenever I get fresh local shrimp, I make a broth out of the shells, but this time I got heads too, which takes the broth to a different level of goodness. My usual broth recipe includes celery (which I didn’t have), onion, carrot, garlic, bay leaves, black peppercorns and salt. I freeze it in an ice cube tray and 1- to 3-cup portions so I can grab what I need.
  • I’m playing with shichimi togarashi spice blend these days—a mix of orange peel, black and white toasted sesame seeds, cayenne, ginger, Szechuan pepper and nori. It worked well on pan-fried amberjack fillets.
  • I love this dish: herby pork larb with chile. I added cilantro, mint and basil, plus peanuts instead of jasmine rice powder, and a habanero instead of bird’s eye chile. It went really well with peas and corn sautéed with garlic, curry powder and Aleppo pepper.
  • Another refreshing dish was kohlrabi salad with cilantro and lime. I had a lot of kohlrabi so didn’t need to supplement it with other veggies but next time I might add carrot for color.
  • I wasn’t planning to bake anything last weekend but I had some leftover baked sweet potato so decided to make cinnamon and spice sweet potato bread even though I didn’t have quite enough sweet potato for the recipe. It’s a good recipe, although I did cut back the sugar. Next time, I’ll add pecans.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/22 at 1 p.m.* – COVID-19 & Your Chapters/Components: Virtual Idea Swap

It’s safe to say that our support for components (chapters et al) took on a different look this past month. With three months under our belts, let’s look at what’s working, what needs to be changed and what’s next. We’ll use Zoom Breakout rooms to problem-solve the questions you bring. More info/register.

Host: Mariner Management

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/22 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/22 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Fri 5/22 at 3 p.m. – Actual Disruption: Part 3 – Members Are Using the LMS, Right? But How?

Hear how associations have changed how they are using their LMS platforms differently to provide value to members since the changes to their models as a result of COVID-19. More info/register.

Hosts: Breezio

Presenters:

  • Liam O’Malley, VP Association Solutions, Blue Sky eLEARN
  • Benjamin Muscolino, CEO, Breezio & AMS Geek
  • Amber Winter, VP Sales and Service, Web Courseworks
  • Jake Toohey, Senior Digital Consultant, Adage Technologies
  • Joe Post, Vice President Strategy, Adage Technologies

Mon 5/25 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/26 at 12 p.m. – Virtual Events: Preparing Your Member Experts for Engaging Sessions

Are you transitioning your Annual Meeting or Conference into a virtual event? Among the many challenges you’ll face is preparing your speakers to present an engaging virtual experience. Learn about preparation tips for technical execution including audio and lighting recommendations, easy engagement activities, communicating to attendees, and content development best practices. More info/register.

Host: WebCourseworks

Presenters:

  • Kiki L’Italien, Senior Consultant at Tecker International and Association Chat host
  • Jon Aleckson, PhD, CEO of Web Courseworks,

Tue 5/26 at 12 p.m. – Coronavirus Dialogue Series: Risk Management Planning

Find out how to identify key contract clauses, such as Force Majeure, cancellation/postponement options and attrition, and leverage them in the era of Covid-19, including creative MOUs; create a matrix to weigh risks and ensure right resources to right size risk, as well as buy-in from stakeholders; and create contingency plans and secure proper insurance coverage for risk. 1 CMP credit. More info/register.

Host: MPI

Presenter: Heather Mason, CEO and Founder, Caspian Agency


Tue 5/26 at 2 p.m. – Value Creation During a Crisis

This project you’re working on, the new business or offering, what sort of value does it create? This is a loaded question but a vital one. That’s our work. It’s what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage. Learn how to use guiding questions to design and build projects that create significant value for the people they seek to serve. Discover useful shortcuts by avoiding false starts and expensive pitfalls. More info.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests: the team from Map Dynamics


Tue 5/26 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes), how to build an engaging virtual event your attendees will love, and how to connect them with each other, and best practices from industry peers for virtual events of all sizes. More info/register.

Host: Smart Meetings

Presenter: McNeel Keenan, Vice President, Product Management, Cvent


Tue 5/26 at 7 p.m. – Grapes & Apps

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of choice and spend an hour with us as we talk about your favorite must have apps! In addition to sharing some of our favorite apps we use personally and professionally, we’ll invite you to bring your favorites as well. More info/register.

Host: Event Garde


Wed 5/27 from 10 a.m. to 5:30 p.m. – WILMI (Women In Leadership Meetings + Incentives) Digital Event

An exclusive conference for executive-level women in the industry—by women, for women—where leading female meetings and incentives buyers and suppliers will join together to virtually network, engage in dialogue on present and future challenges and opportunities, and plan and do business together. More info/register.

Host: Northstar Meetings


Wed 5/27 at 12 p.m. – Coronavirus Dialogue Series: Leading Your Organization, From Any Level, During a Time of Crisis

Hear how to elevate your role, becoming a strategist and consultant within your business organization. Learn how to proactively communicate during the event process with leaders and key stakeholders, and leverage technology to centralize information for the entire organization. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Heather Haigler, Founder, Switch Four | WorkTrip

Wed 5/27 at 12 p.m. – Take Control of your Career in Times of Uncertainty

Just because the world is up-ended doesn’t mean it is time to stop being strategic about your career. Discover the value of focusing on strategic career planning when the work environment and economy are unsettled. Learn how to apply strategic planning principles to your career and teams. Examine the importance of networking, personal leadership and refining your passion. Redefine your value to the organization. Problem-solve strategic career planning pitfalls. More info/register.

Host: Events Industry Council


Wed 5/27 at 12 p.m. – Trade Association Roundtable

The economic impact of the COVID-19 virus and the unprecedented market volatility has left many institutions with questions around daily operations, alternative revenue sources, membership forbearance,  and financial forecasting. Discuss the many issues facing membership-based organizations during these trying times. Graystone Roundtables are invitation-only luncheons where non-profit leaders discuss in a peer discussion format, the issues of the day including capital markets, governance, and current trends. RSVP.

Host: J.K. Meek Group at Graystone Consulting


Wed 5/27 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/27 at 1 p.m. – Moving Training and Certification Online in Less Time

Continuing education providers have talked about digital transformation for years. Yet circumstances beyond everyone’s control are now forcing organizations to launch pure online models nearly overnight. Participants expect a modern, engaging certification experience that fully supports their lifelong learning journey. And development teams are rushing to respond.

But under today’s extraordinary circumstances, how can you rapidly build a solution without jeopardizing quality? 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Ashish Rangnekar, CEO and Co-Founder at BenchPrep

Wed 5/27 at 1 p.m. – Designing Events for an Insecure World

We are all navigating what a world beyond virtual events will look like, and while we don’t have all the answers, we will explore together from a variety of perspectives what shape it may take. Discover what health security will mean for events. Explore what new best practices for food and beverage will require. Consider best practices in event and incentive design for results in the “new normal.” 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Tahira Endean, head of events at SITE Global
  • Tracy Stuckrath, owner of Thrive! Meetings and Events
  • Gareth Heyman, owner of MorEvents
  • Jonathan Spero, InHouse Physicians

Wed 5/27 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/27 at 1 p.m. – Navigating What’s Next for Event Experience Design

As event professionals across the industry figure out the best path forward, it’s more important than ever to think critically about experience design to foster innovation and better connect with attendees. How can we ensure attendees, sponsors, and stakeholders feel confident to participate and engage with one another? What will be the right mix between online and offline experiences? What does networking look like in a post-pandemic world? More info/register.

Host: Skift

Presenter: Mubarak Al Shamsi, Director of Abu Dhabi Convention & Exhibition Bureau


Wed 5/27 at 2 p.m. – Creating Value for Community Members in Times of Crisis

Hear from three Higher Logic customers who are creating indispensable connections for their members and customers during the COVID-19 crisis. They’ll share lessons learned and strategies for adapting during this time. Find out how they are adapting to meet changing customer and member needs, how they’re using virtual events to provide value, and how their community is enabling important conversations. More info/register.

Host: Higher Logic

Presenters:

  • Christina Howell, Community Manager, Data Science & Business Analytics, IBM Hybrid Cloud Marketing
  • Pam Rosenberg, Director of Education & Certification, American Society of Plumbing Engineers (ASPE)
  • Jill Koronkiewicz, Director, Global Engagement, Association of Corporate Travel Executives (ACTE)
  • Annie Moncure (moderator), Community Manager, Higher Logic

Wed 5/27 at 2 p.m. – Recover and Rebuild: Preparing for Post-Coronavirus Meetings

Learn the critical building blocks to recover, rebuild, and revitalize your first post-pandemic event using a customized risk-management playbook adaptable for any event, location, or complexity. Understand how to conduct a “Learning Look Back” pandemic recovery process. Learn how to apply the four duty-of-care standards to the re-building process. Review the six critical stages for your risk-management playbook. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brenda Rivers, JD, HMCC, CIS, President, SAFE LLC, Sound Advice for Events


Thu 5/28 at 10 a.m. – COVID-19: Use Your Event Data to Get Fit for the Future

Whether you’re running virtual, hybrid or physical events, event data is critical in helping you understand exactly what happened at your event and how you can improve things in the future. Find out how ‘getting your data fit’ now can help your events in the future, how to collect valuable event data, put together an effective data management strategy, and address your top data management challenges. More info/register.

Host: Eventsforce


Thu 5/28 at 12 p.m. – The Business of Certification in an Unpredictable World

This is the place to get planning tools and practical ideas and to hear insights and solutions from certifiers dealing with the same challenges. In this conversation, we’ll focus on transitioning from F2F to online exam development meetings, using what we’ve learned thus far during the crisis to better prepare for the uncertain times still ahead of us, and the challenges and opportunities created by the job displacement crisis. More info/register.

Host: Knapp & Associates International

Facilitators:

  • Lenora G. Knapp, PhD, President, Knapp & Associates International.
  • Jennifer Naughton, MEd, CAE, SPHR, Founder, Naughton Consulting
  • Mark Franco, JD, Associate, Whiteford, Taylor & Preston

Thu 5/28 at 12 p.m. – Creating Your Association Leadership Path

We’ve seen leaders emerge in turbulent times such as within the current COVID-19 environment, as well as in calmer waters. Hear about the elements contributing to becoming a successful association leader. Whether you are just starting out in your association management career or are a seasoned veteran, this virtual workshop will discuss insights, opportunities and best practices to help you smoothly navigate your career. CAE credit. More info/register.

Organizer: ASAE Greater Washington/National Capital Community

Presenter: Vivian Abalama, IOM, CAE, Director, Managed Societies, International Anesthesia Research Society


Thu 5/28 at 12 p.m. – Coronavirus Dialogue Series: No Time Like the Present…Taking Your Meetings Virtual

Explore the fundamentals of planning and delivering a live virtual meeting. We provide specific tools to help planners and event professionals assess their current needs, determine the best technology, and explore the most effective creative and production. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Chris Chambers, CEO, MJM


Thu 5/28 at 1 p.m. – The State of Virtual Conferences 2020

Hear the top findings from Tagoras’s fresh-off-the-presses report on the state of virtual conferences, based on a survey of a broad range of organizations and including data on COVID-19 driving adoption of virtual conferences. Whether you’re a virtual conference veteran or being forced to pivot quickly, this session will help you understand the current state of virtual conferences. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 5/28 at 1 p.m. – ASAE Member Info: How to Obtain your CAE Certification

More info/register.

Host: ASAE


Thu 5/28 at 1 p.m. – Global Partnerships in the COVID-19 Era

At the same time associations are experiencing unprecedented challenges due to COVID-19, members have never needed their associations more. This webinar features association leaders and consultants sharing their successful partnership experiences, thoughts on how associations should approach the post-COVID-19 landscape, and ideas for creating more innovative, sustainable, and satisfying partnerships to advance their global missions. More info/register.

Host: ASAE International Associations Advisory Council

Presenters:

  • Steven Basart, Kellen
  • Joanne Joham, International Congress and Convention Association
  • Şirin Köprücü, StrategicStraits, Inc.
  • Magdalena Mook, International Coach Federation
  • Tommy Goodwin (moderator), Project Management Institute

Thu 5/28 at 1 p.m. – ForesightWorks Live: The Shifting Environment for Content

Even before the coronavirus, associations were being challenged to create content strategies that delivered content to members at the point of need. Hear three associations discuss their approaches to content strategy, how they apply data to connect with audiences, and the shifts they are planning for the future. 1 CAE credit. More info/register.

Host: ASAE


Thu 5/28 at 1 p.m. – How Much Does an AMS Really Cost?

Learn what goes into various AMS pricing structures, how to control the costs of a new AMS, and how to determine the true total cost of ownership. More info/register.

Hosts: ReviewMyAMS and Community Brands

Presenters: Dawn VanDamme and Houman Adabi, Enterprise AMS Solutions, Community Brands


Thu 5/28 at 1 p.m. – Make Your Virtual Event More Interesting Than What’s Inside the Refrigerator

Moving to a virtual conference, you can still deliver an engaging experience to your attendees, complete with opportunities to interact with presenters, network with peers, and even get the competitive spirit going with scavenger hunts. Hear ideas on how to keep your audience engaged throughout the conference, not sneaking away to the fridge for a snack. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Heather McNair, Chief Community Officer, Higher Logic


Thu 5/28 at 2 p.m. – The Expert’s Guide to Growing Member Engagement and Revenue With an Online Career Center

Your members are looking to your association to provide them with benefits that help them advance their careers or to find new jobs (now more than ever). Learn the strategies you can implement to serve your members in new ways that go beyond job postings to create an engaged membership and help your association grow non-dues revenue. More info/register.

Host: ProTech Services

Presenter: Web Scribble’s Director of Marketing, Dawn DiLorenzo


Thu 5/28 at 2 p.m. – Restructuring Your Marketing + Event Program on a Lean Budget

Marketers and event professionals around the world are tightening their budgets, scrutinizing every single expenditure, and asking themselves when in-person events will happen again and what will they look like. Having processes in place to understand your total event program and its impact on your business will help you make smart business today, and in the near future. More info/register.

Host: Cvent

Presenters:

  • Jessie Johnson, Research Director at Forrester
  • Stacey Fontenot, Vice President of Marketing, Cvent

Thu 5/28 at 3 p.m. – The Association Revenue Recovery Plan

There has never been a greater imperative for associations to reimagine the fundamentals of their economic model. The primary drivers of your organizational revenue—membership and live events—are being threatened. A swift, strategic, and decisive approach is required to mitigate loss and potentially increase revenue over the next 24 months. The old formula will no longer work. Explore options for getting to the other side of the revenue chasm. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Don Neal, founder and CEO, 360 Live Media
  • Chris Busky, CAE, CEO, Infectious Diseases Society of America
  • Richard Hunt, president and CEO, Consumer Bankers Association

Thu 5/28 at 3 p.m. – Virtual Board Meetings

Hear from association executives on how they are adjusting to the reality of virtual board meetings, using the current situation to develop best practices for change management, optimizing business operations, and presenting interactive, visual board reports. More info/register.

Host: Association Analytics


Thu 5/28 at 3:30 p.m. – Getting America Safely Back To Work

Hear how the American College of Occupational and Environmental Medicine (ACOEM) is preparing for their employees to safely return to work. OEM physicians have special training and expertise in return-to-work procedures including those issues that pertain to epidemiology and testing procedures needed for addressing communicable diseases. Learn about what work modifications are needed, what is essential vs. non-essential, and more. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Bill Bruce, CEO, American College of Occupational and Environmental Medicine


Fri 5/29 at 12 p.m. – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times

Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. More info/register.

Host: MPI

Presenter: Tim Schurr, Schurr Success, Inc.


Fri 5/29 at 1 p.m. – Agile Analytics for Associations

Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. The American Institute of Aeronautics and Astronautics used agile analytics to forecast positive cases among member types and make decisions regarding renewal options. The American Association of Justice cross-referenced new membership trends and product purchases from their vast library to create highly-targeted product bundles. See how agile analytics can help guide your 2020 decisions. More info/register.

Host: Gravitate Solutions

Presenters:

  • Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics
  • Lacy Packard, MPM, Director of Information Technology, The American Association of Justice

Thu 6/4 at 1 p.m. – Taking Your Sponsorship Program Virtual

The COVID-19 pandemic has forced organizations to cancel and postpone live events, or shift to a virtual or hybrid format. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. Learn how to identify new sponsorship opportunities, mitigate sponsorship refunds, and manage sponsor expectations to support sponsor/partner retention. More info/register.

Host: Event Garde

Presenters:

  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Aaron Wolowiec, CEO & Founder, Event Garde\
  • Lindsay Gross (moderator), Director of Facilitation Services, Event Garde

Thu 6/4 at 3:30 – Accelerating Digital Transformation: How COVID-19 has Accelerated the Association Need for Digital Event Strategies

The new normal will be to deliver hybrid (in-person and online) and virtual (online-only) events. The need for on-demand consumption, mobile-friendly delivery, and multimedia assets (video, audio, and text) will become necessary if associations are to stay relevant. Hear about “the new normal” for associations and what digital strategies need to be in place to meet these new demands. Then join an open forum on digital transformation and virtual events. 0.75 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President of WorkerBee.TV
  • Sherry Budziak, Founder & CEO of .orgSource

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons image by Levi Bare via Unsplash