The weekly list of free educational events and resources for the association community…

Peaceful image of a lone vibrant tree in a snowy field against a sky at sunrise – inspiration for free educational events and resources for the association management community

Membership campaigns. Jason Cohen, senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted.

Engagement boxes. We all love receiving unexpected gifts in the mail. Maybe you received an engagement box from a virtual event you attended. WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics.

Virtual watercooler. What do most people miss about going into the office, besides the occasional free donuts? I bet you miss chatting with colleagues. Achurch Consulting explains why it’s important to provide virtual watercooler moments to your remote team and suggests all kinds of ways to do it.

DEI initiatives. Glenn Tecker shares a different approach to association DEI initiatives, while pointing out the pitfalls of the usual tactics. He says, “Demography does not predict beliefs and behavior. Values predict beliefs and behavior. Appealing to shared values is a path to inclusion.”

Association role model. Learn from one of the best. Barry Barresi of Association Ventures interviewed Arlene Pietranton, FASAE, CAE, CEO of the American Speech-Language-Hearing Association, about purpose, curiosity, foresight, diversity, and taking others on the journey through change.

Quick hits

  • A low-cost, low-effort way to connect members… from association CEO Lindsay Currie, CAE. (Lisa Boylan, Associations Now)
  • Alleviate stress on the job and elsewhere with Tara Brach’s 4-step RAIN method. (by Bryan Robinson, Ph.D., Forbes)
  • When an actor calls with a poem to share… A Paris playhouse launched a program of one-on-one “consultations,” delivered by its artists while the theater is closed. (Laura Cappelle, New York Times)
  • The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. (Scott Barry Kaufman)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Last Thursday, I made a ground chorizo, sweet potato, and chard skillet which didn’t take that long to put together. The ingredients included onion, red bell pepper, garlic, herbs/spices (cumin, smoked paprika, oregano, chili powder), chipotle en adobo, chicken broth, black beans, corn, Monterey Jack cheese, and cilantro. I’ll share the recipe this weekend on Gusto.
  • I forgot how much I love this jalapeño sauce. I covered striped bass fillets with it before baking. Yum. On the side, roasted Brussels sprouts with dried cranberries, ham, red onion, and garlic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 3/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 3/5 at 3:45 p.m. – Ten Career Mistakes to Avoid (Part 1)

Learn about the top ten career mistakes to avoid. This fun, interactive session will help you dodge future career mistakes and be more proactive in managing your career. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Caroline Francis, Ed.S, CPRC, CCC, BCCC, CCSP, Director of UK Alumni Career Services


Mon 3/8 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 3/8 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/9 at 12 p.m. – Creating an Equitable User Experience through Digital Culture

This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Learn about elements of change management, DEI principles, managing member experience balanced against strategic priorities, and building equitable experiences for your members. More info/register.

Host: Community By Association

Presenter: Ashleigh Brookshaw, M.A., Founder & CINO at C2M Digital, LLC


Tue 3/9 at 1 p.m. – How to Develop a COVID-19 Safety Plan

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register.

Host: Prevue Meetings

Presenters:

  • Desi Whitney, CEO of Emergency Concierge International
  • Barbara Scofidio, Prevue Meetings

Tue 3/9 at 2 p.m. – Expanding Membership During the Pandemic (and Beyond)

Instead of shrinking in 2020, some associations expanded membership. Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. Hear about the strategies and tools modern associations are using to supercharge member engagement. More info/register.

Host: CEO Update

Presenters:

  • Ann Battrell, CEO, American Dental Hygienists’ Association
  • Todd Hauptli, CEO, American Association of Airport Executives
  • Todd Thibodeaux, CEO, CompTIA

Tue 3/9 at 2 p.m. – The Digital Revolution: Static Webinars Reimagined for Maximum Engagement

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent


Tue 3/9 at 3 p.m. – Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project

Get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). Hear an overview of the redesign process and insight into key areas to make sure you get the advice you need to develop a project timeline, manage expectations for your new site, work effectively with your vendor, manage your website redesign project, launch your site on time and on budget, and plan for ongoing management and optimization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Ray van Hilst, Director of Client Results, Yoko Consulting
  • Jessica Konrath, MA, CAE, Executive Director, Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates

Wed 3/10 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 3/10 at 12 p.m. – Covid-19 One-Year Association Check-In: Executive Management Dialogue

It has certainly been quite a year. What we thought would last a couple of months has continued for over a year and it will be a while before we will feel that the events of the last year will be in our rearview mirrors. Join this conversation to hear from colleagues the impact the past year has had on their organizations and their plans for moving forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Gregory J. Fine, FASAE, CAE, EVP/CEO of the CCIM Institute
  • Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board
  • Heidi Biggs Brock
  • Heather L. Rhoderick, CAE
  • Robert Mercure

Wed 3/10 at 12 p.m. – Community Building: The Importance of Creating an Inclusive Environment in Meetings

As experience creators, meeting professionals are tasked with much more than simply producing a meeting or event. The industry leaders are the individuals who have the skills to bring together a diverse group of participants to create a productive community, all while achieving stakeholder goals. Hear about the TMG meetings team’s approach to designing, facilitating, and cultivating the environment of community building. More info/register.

Host: Talley Management Group

Presenters:

  • Stephanie Moyer, Meeting and Event Manager, Talley Management Group
  • Maria Ramos, CMP, Meeting and Exhibit Manager, Talley Management Group
  • Derrick Johnson, DES, CMP, Director of Event Strategy, Talley Management Group

Wed 3/10 at 12 p.m. – The Digital Revolution: Static Webinars Reimagined for Maximum Engagement

With heightened focus on virtual events and audience expectations demanding even more engaging content and interactivity, organizations must rethink how they remain relevant and keep audiences tuned in to their webinars from start to finish. Hear about new emerging ways to garner audience attention through enhanced production, content delivery, and captivating new strategies for packaging your entire webinar program. More info/register.

Host: Meetings Today

Presenters:

  • Myllisa Patterson, Senior Director, Event Cloud Demand Generation, Cvent
  • Alyssa Peltier, Cvent

Wed 3/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/10 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Wed 3/10 at 2 p.m. – New Ways to Keep Your Online Attendees Engaged

Hear creative ways to deliver educational sessions, how to encourage more interaction between attendees, and strategies for keeping your audience engaged and involved. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenter:

  • Tammy Dickerson, Founder and Lead Planner, tbg Events
  • Joe Schwinger, Co-Founder and CEO, MeetingPlay
  • Meredith Shottes, Chief Experience Officer, Miller Tanner Associates
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Thu 3/11 at 11 a.m. – PCI Compliance Workshop 101 for Associations

Get a basic overview of PCI Compliance and what it’s designed to achieve. Hear nine practical tips to implement immediately to ensure a more secure payment environment. Learn about the annual Self-Assessment-Questionnaire requirements. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • David Schlum, Co-Founder and Software Architect at Added Innovation LLC
  • Julie Duncan, Association Practice Leader, UST
  • Wade Tetsuka, CPA, President, UST

Thu 3/11 at 11 a.m. – Philosophy, Purpose, Platform: Creative Strategies, Concepts and Activations for Audience Engagement

Harnessing creative strategies for the new power of live-online-on-demand event communities. The panel will share their thoughts and ideas around creativity, playfulness, audience activation, experience and community. For all the technology, our audiences are still human. Stock up with new ideas and add human values to our on-demand future. More info/register.

Host: Virtual Events Institute


Thu 3/11 at 11:30 a.m. – Live Meetings Updates 2021

Hear about the safe return of in-person meetings and events, including the duty of care of meeting professionals, health security measures, privacy concerns, and more. More info/register.

Host: Meeting Sites Pro


Thu 3/11 at 12 p.m. – What to Offer Your Corporate Sponsors

Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Now your organization is drafting plans and trying to figure out if virtual, hybrid, or what your events will look like. The uncertainty does not make it easier. So how will you adjust and what benefits will you offer to your sponsors? If you are seeking solutions to boost your sponsorship income, join us for this session. More info/register.

Hosts/Presenters:

  • Lewis Flax, founder, Flax Associates
  • Scott Oser, founder, Oser & Associates

Thu 3/11 at 12 p.m. – Association Advocacy and Ethics in 2021: Navigating a Changing Landscape

In 2021, advocacy is the top priority for many associations nationwide. At the same time, several political controversies have created a challenging environment for association leaders and government relations and advocacy professionals alike. Hear from a panel of ethics experts, association leaders, and advocacy professionals who will discuss the latest front-page developments, explore real-life case studies, review the ‘rules of the road’ for advocacy professionals, and lead a discussion of best practices for navigating ethical challenges during these heightened political times. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council and the National Institute for Lobbying & Ethics

Presenters:

  • Sherry Stanley Whitworth (welcome), Managing Director, FiscalNote
  • Tom Susman, Strategic Advisor, American Bar Association
  • Paul Miller, Board Chair, National Institute for Lobbying & Ethics
  • Meredith McGehee, Executive Director, Issue One
  • Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee)
  • Chad Lawler (moderator), Executive Director, Madison Area Builders Association

Thu 3/11 at 1 p.m. – The Surge of the Third Sector: Implications for Your Learning Business

Learning now contributes more to GDP and productivity than technology. That shift is driving dramatic growth in the third sector of education—the sector serving the millions of adults who continue to learn in the decades following their secondary and post-secondary education. Explore five key developments that have contributed—and continue to contribute—to the growth of the third sector. Examine the implications of that growth and unpack what a fuller awareness of the sector might mean for your learning business’s strategy. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Liam O’Malley, vice president of association solutions at Blue Sky eLearn

Thu 3/11 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 3/11 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Thu 3/11 at 2 p.m. – Live Case Study: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees

How do you take a conference that’s built to be intimate and meditative, providing education, community, worship, spirituality, and goodwill, and make it virtual, without losing the feeling of the event? How do you provide space for community and connection virtually that is reverent, but also exudes the palpable energy that the conference is known for? Especially when your whole organization is a team of 5? Many would say it can’t be done, but the National Association of Episcopal Schools proved everyone wrong. More info/register.

Host: Matrix Group


Thu 3/11 at 2 p.m. – All Together Now: New Roles for a Changing Events Landscape

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent


Thu 3/11 at 3 p.m. – Intelligent Engagement to Drive Customer Loyalty

Learn how to increase reach and participation over traditional methods, build smart customer journeys to maximize conversions and hassle-free automated workflows that drive specific actions, and build and leverage customer engagements across your technology ecosystem for long term customer loyalty and satisfaction. More info/register.

Host: Association Analytics

Presenter: Dave Will, founder, Propfuel


Fri 3/12 at 12 p.m. – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations

Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Learn why and how critical decisions were made, and their impact on the digital participant. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 3/12 at 3 p.m. – CAE Information Rap Session

Join state society executives, CAE study group leaders and long-time CAE instructor Susan Radwan, CAE, ARM to learn more about exam preparation, effective study strategies and what to expect day of the exam. More info/register.

Host: Wisconsin Society of Association Executives


Fri 3/12 at 3:45 p.m. – Ten Career Mistakes to Avoid (Part 2)

Learn about the top ten career mistakes to avoid. This fun, interactive session will help you dodge future career mistakes and be more proactive in managing your career. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Caroline Francis, Ed.S, CPRC, CCC, BCCC, CCSP, Director of UK Alumni Career Services


Tue 3/16 from 11:30 a.m. to 7 p.m. – Design-a-thon: Co-creating the Future of Events

A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Come with your biggest challenges and we’ll work together to come up with solutions. More info/register.

Host: Hubb


Tue 3/16 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 3/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 3/16 at 1 p.m.  – Pandemic Compliance & Safety at Live Events (Part 2)

Our mission is to bring humans together to ignite change, and even though last year we fulfilled that mission virtually, this year we need to start rethinking what that will look like as organizations return to a new normal and begin hosting hybrid and live events. Let’s bring events back together safely. Learn from public health experts, hear best compliance practices, and network and collaborate with fellow event pros. More info/register.

Host: Event Farm

Presenters:

  • Ryan Costello, Co-Founder, Event Farm
  • TBA

Wed 3/17 from 11:30 a.m. to 7 p.m. – Design-a-thon: Co-creating the Future of Events

A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Come with your biggest challenges and we’ll work together to come up with solutions. More info/register.

Host: Hubb


Thu 3/18 at 11 a.m. – Learning and Leading beyond Crisis: How to Keep Going and Growing

In this panel discussion featuring four innovative association leaders, we’ll examine everything that 2020 brought with it: The good, the bad and the ugly. We’ll talk about the lessons learned, the mistakes made and the ways we’ll all be able to grow from here. More info/register.

Host: Sidecar

Presenters:

  • Donté P. Shannon, FASAE, CAE, CEO of the Association for Equipment Management Professionals
  • Lakisha Ann Woods, CAE, President & CEO of the National Institute of Building Sciences
  • Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board
  • Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association

Thu 3/18 at 1 p.m. – Facilit8me: Lunch and Learn – Facilitation Soft Skills

Join a discussion focused on facilitating with difficult personalities. Whether it’s the passive-aggressive participant, the racist, the sexist participant, the loudest voice or the squeaky wheel, it’s clear that the people who attend our meetings and events can have a profound impact on both the process and the product of a facilitation. This thought-provoking focused conversation will leave you with new insights and takeaways you can immediately apply to your facilitation work. More info/register.

Host: Event Garde


Thu 3/18 at 2 p.m. – Member Content: Efficient and Effective Tactics

To effectively capture your members’ attention, you have to promote your content effectively and efficiently. Learn SEO basics for more effective content promotion. Discover how to personalize and automatically send email blasts with your recently published content. Understand the best ways to leverage your social media profiles and other free promotional channels. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, ‎Director of Client and Market Success, ‎rasa.io


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Theo Eilertsen Photography via Unsplash

The weekly list of free educational events and resources for the association community…

Capital Reef National Park, my favorite park – inspiration for free educational events and resources for the association management community |

Growth-mindset associations. Years ago, I read Mindset by Carol Dweck fully expecting to get validation of my growth mindset. Wrong. Despite my penchant for learning, I was shocked to discover I had a fixed mindset. Sigh, another self-improvement project—almost complete. If you’re curious, WBT Systems explains the difference between a fixed and growth mindset. They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive.

Update: On Saturday 2/27, the Kindle version of Mindset went on sale for $1.99.

“Good enough” technology. MemberSuite says member expectations are different now in 2021, the bar is set higher. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology, not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Strategic reset. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”

Shrinking network. Professional and personal networks have shrunk by close to 16% during the pandemic, according to Marissa King and Balázs Kovács at the Harvard Business Review. “Over the long term, turtling up [staying inside the close family/friends shell] and a dearth of opportunities to interact with strangers are leading to network shrinkage.”

Professionally, I’m an exception; life is good. Personally, that’s another story. I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. But I work alone, so I’m more likely to take advantage of these opportunities. What do you think your members are experiencing? How can you help them maintain ties and expand their network?

Crappy governance. With such potential within grasp, why do associations settle for the current, ancient model of governance? Vu Le at NonprofitAF says we’ve been in denial about the archaic, toxic, default nonprofit board model. He advises unlearning conventional and destructive beliefs about boards and trying new governance models.

Volunteer shortage. At McKinley Advisors, David Gammel, FASAE, CAE, and Kristi Donovan, CAE, address the shrinking volunteer pool faced by many associations by saying “it’s not them, it’s you.” They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience.

Quick hits

  • 4 ways to raise the bar on virtual events in 2021. (Dave Lutz, Velvet Chainsaw Consulting via PCMA)
  • Fodder for conversation… This CEO just brilliantly explained how remote work will change the world by 2030, and it’s next-level. (Justin Bariso, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • As winter heads out, we enjoyed a stellar boeuf bourguignon on Sunday night. I adapted Anthony Bourdain’s recipe from his Les Halles Cookbook (sigh, I miss my old pretend boyfriend) by adding mushrooms and herbes de Provence, increasing the wine, subbing beef broth for water, and baking it at 250 instead of cooking it on the stovetop. Dare I say it, Julia, step aside. I served it with mashed potatoes, of course, and roasted broccoli.
  • All that luscious sauce cries out for dippage, so I baked sourdough focaccia. I made a half-recipe and only let it rise about five hours in the frig, instead of overnight, and it was plenty flavorful.
  • Earlier in the week, we enjoyed baked flounder topped with a mix of Parmesan, bread crumbs, parsley, lemon zest, garlic powder, and melted butter. On the side, carrots roasted with garlic powder, ancho chile powder, thyme, cinnamon, and salt.
  • The next night, we had huli huli bigeye tuna. I made half the glaze recipe, subbed a little honey for all the sugar, added sambal oelek, and basted the tuna before and during baking. I made tuna salad with the leftover tuna and glaze, adding mayo, celery, and sweet onion. On the side, Brussels sprouts roasted with ham, orange bell pepper, red onion, garlic, thyme, and salt.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge)

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s book, The Nonprofit Communications Engine: A Leader’s Guide to Managing Mission-Driven Marketing and Communications, you’ll learn a scalable theory that you can apply to your association immediately. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Sarah Durham, founder, Big Duck

*All times are Eastern Standard Time unless otherwise noted.


Fri 2/26 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 2/26 at 12 p.m. – Meetings Outlook & Virtual Networking Event

Hear a forecast for events in the coming year, including budget, attendance, and business conditions. Deep dive into trends that matter and discuss the next steps with your peers. After the outlook, we will use twine to network and continue the conversation on the future business of meetings. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 2/26 at 1 p.m. – The State of Association Marketing

Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Aidan Augusti, co-founder and President of Feathr


Fri 2/26 at 3:45 p.m. – Succeed with Buoyancy in Challenging Times

The pandemic interrupted our lives in unprecedented ways. Having to succeed via virtual platforms, finding ourselves in need of strong personal leadership, questioning the meaning of our lives, trying to maintain our energy, and accomplishing all this without stress and fear are some key demands in 2021 if not the 21st century. Learn about the concept of “buoyancy” in Quantum Negotiation™, identify opportunities for personal growth, and reflect on personal habits to counter chaos and change with flexibility – being able to avoid directions and experiences that may take you to breakdowns. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Şirin Köprücü, Founder, StrategicStraits, Inc.


Mon 3/1 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 3/1 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/2 at 12 p.m. – Top Skills for Analysts (2021 Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics



Tue 3/2 at 2 p.m. – Putting the People at the Heart of Your Mission Front and Center: How to Facilitate Stronger, More Valuable Member Communities

Dive deep into the importance of co-creating stronger, more loyal member communities and how to keep it simple. Learn how the pandemic reshaped how communities form, grow, and expand; the power of open communities to drive new member acquisition and retain current members; how co-creating content with your audience helps you engage members all year long; and emerging technologies and tools that make facilitating authentic human connection simple and affordable. More info/register.

Host: Gather Voices

Presenters:

  • Ben Muscolino, President and CEO of Breezio
  • Michael Hoffman, CEO of Gather Voices

Wed 3/3 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 3/3 at 11 a.m. – Quiet Leadership: Discovering the New Strategic Advantage and the Hidden Talent in Your Organization

Hear about the leadership contributions of Asian Americans in organizational settings and how empowering such invisible leaders can create meaningful and positive change in organizations. More info/register.

Host: Coalition for Diversity & Inclusion in Scholarly Communications

Presenter: Dr. Tojo Thatchenkery, professor and director of the Organization Development and Knowledge Management program at George Mason University


Wed 3/3 at 12 p.m. – The Turbulence Ahead: How Associations Must Navigate 2021 and Beyond

The association community felt the full force of the future in 2020, and we weren’t ready for it. It’s a new year but the turbulence is far from over. This session will provide participants with challenging perspectives on how their associations can navigate 2021 and the rest of this decade. More info/register.

Host: Association Insights In Old Town aka Monthly Events In Cyberspace

Presenter: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC


Wed 3/3 at 1 p.m. – Exhibition Value in a Post-Covid World (#ExpoChat on Twitter)

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/3 at 4 p.m. – Remote Workforce Open Mic “Share Night” 

There have been many conversations in ASAE Collaborate about what’s working, what’s not, and what’s next for remote work. This is the perfect opportunity to share best practices so we all can learn how associations are adapting and creating a remote-friendly environment. More info/register.

Host: ASAE Technology Council


Thu 3/4 at 11:30 a.m. – Gathering a Top-notch Team for Your Hybrid Conference

If you’re planning a hybrid conference for the first time, it can be easy to underestimate how big your team should be. Managing the overlap between the online and physical conference experience requires a lot of hands (and a new set of skills). Learn about the important roles you’ll need to fill on your hybrid conference crew. More info/register.

Host: Ex Ordo


Thu 3/4 at 2 p.m. – Workplace Mindfulness, Wellness, and Productivity: Yes, There’s an App for That!

As our reliance on technology increases, so do our levels of stress and burnout. But it doesn’t have to be this way. Get an overview of the latest apps for workplace mindfulness, wellness, and productivity. Practice mindfulness-based strategies for stress reduction. Learn strategies for using apps to improve wellness and productivity for yourself and your team. More info/register.

Host: Sidecar

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie


Thu 3/4 at 2 p.m. – Event Talk Live

Hear the results of a recent survey on the New Event Landscape, aggregating data and insights from hundreds of event professionals at the start of 2021. More info/register.

Host: Accelevents

Presenters:

  • Allen Yesilevich, Accelevents
  • Stephanie Baiocchi, IMPACT
  • Ashanti Bentil-Dhue, EventMind

Thu 3/4 at 2:30 p.m. – Industry Insight: What To Know About Hybrid Events | A Case Study

Hear insights from Addie’s extensive hybrid event planning experience. Tune into this conversation covering her experience with the planning, production, and execution of hybrid events. More info/register.

Host: Pathable

Presenter: Addie Graham-Kramer, seasoned planner and Founder + CEO of the Event Company


Thu 3/4 at 3 p.m. – How to Create Compelling Evidence-Based Research to Promote Your Advocacy Mission

Presenting objective research that effectively communicates facts and attitudes can help you gain the support of both the public and the government. Learn basic methodological considerations for matching research methods with goals, strategies for aggregating data from members, and how to conduct primary market research when data does not yet exist in published form, deliver a fact-based impressionable message, and get your voice heard when others’ world view isn’t the same. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Laura Clark, PRC, Research Director, Vault Consulting
  • Jeffrey Adler, IPC, Senior Methodologist, Vault Consulting

Thu 3/4 at 3:30 p.m. – Agile Governance Workshop (Roadmap to Reinvention: Innovation to Drive Success—and Revenue Virtual Workshop Series)

Learn how to create an agile board by investigating the domains Operational Agility and Foresight Governance, diagnose problems and challenges, understand the barriers, and develop pathways to action. This four-part virtual workshop series builds on ASAE Research Foundation’s Advancing Business-Venture Innovation. More info/register.

Host: ASAE


Fri 3/5 at 3:45 p.m. – Ten Career Mistakes to Avoid (Part 1)

Learn about the top ten career mistakes to avoid. This fun, interactive session will help you dodge future career mistakes and be more proactive in managing your career. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Caroline Francis, Ed.S, CPRC, CCC, BCCC, CCSP, Director of UK Alumni Career Services


Tue 3/9 at 3 p.m. – Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project

Get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). Hear an overview of the redesign process and insight into key areas to make sure you get the advice you need to develop a project timeline, manage expectations for your new site, work effectively with your vendor, manage your website redesign project, launch your site on time and on budget, and plan for ongoing management and optimization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Ray van Hilst, Director of Client Results, Yoko Consulting
  • Jessica Konrath, MA, CAE, Executive Director, Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates

Wed 3/10 at 12 p.m. – Covid-19 One-Year Association Check-In: Executive Management Dialogue

It has certainly been quite a year. What we thought would last a couple of months has continued for over a year and it will be a while before we will feel that the events of the last year will be in our rearview mirrors. Join this conversation to hear from colleagues the impact the past year has had on their organizations and their plans for moving forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Gregory J. Fine, FASAE, CAE, EVP/CEO of the CCIM Institute
  • Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board
  • Heidi Biggs Brock
  • Heather L. Rhoderick, CAE
  • Robert Mercure

Wed 3/10 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Thu 3/11 at 1 p.m. – The Surge of the Third Sector: Implications for Your Learning Business

Learning now contributes more to GDP and productivity than technology. That shift is driving dramatic growth in the third sector of education—the sector serving the millions of adults who continue to learn in the decades following their secondary and post-secondary education. Explore five key developments that have contributed—and continue to contribute—to the growth of the third sector. Examine the implications of that growth and unpack what a fuller awareness of the sector might mean for your learning business’s strategy. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Liam O’Malley, vice president of association solutions at Blue Sky eLearn

Thu 3/11 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 3/11 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Saguaro cacti in the hilly Arizona desert - inspiration for free educational resources and events for the association management community

Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. He advises framing board conversations and decisions with this “new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties.”

Jootsing. My new favorite word, it means “jumping out of the system,” not just thinking out of the box, but ignoring the box completely. I think Jeff would like this one. Anne-Laure Le Cunff at Ness Labs writes, “With jootsing, a system’s rules can be used as a starting point to work against… the idea is to start from a seemingly unbreakable rule, and then… to proceed to break it.” Not for the sake of breaking a rule, but to find your way to a better outcome. Sounds delightfully unorthodox to me.

Learning gamification. I’ve always thought exhibit hall games were stupid. Party pooper? Maybe, but I’m not alone. Both Adrian Segar and WBT Systems point out that gamification, when misapplied, doesn’t serve anyone’s goals. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification.

Credentialing programs. MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue.

Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue.

Membership recruitment. I love Marketing General Inc.’s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Quick hits

  • Racial equity statements: eloquent words, but do you mean it? (James Bell III, Event Garde)
  • 19 tips for reading more this year, from people who read a ton in 2020. (Arianna Rebolini, BuzzFeed Books)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The highlight of the week was a moussaka recipe from Bon Appétit. To save time, I broiled the eggplant slices instead of roasting them, but the prep still took forever. While enjoying the leftovers, I kept thinking it was worth every minute. I also used ½ teaspoon each of cinnamon and allspice instead of a cinnamon stick, jalapeno instead of a Fresno pepper, cottage instead of farmers cheese, and pureed the tomatoes with an immersion blender before adding them. The results: an incredibly delicious Sunday (and Tuesday) dinner.
  • Another night we had speckled trout ala mummy Lorraine. For those who aren’t Reids, that’s baked fish with a topping of crushed Ritz crackers, lemon zest, garlic salt, and melted butter.
  • I didn’t have a green veg one night, so I sauteed broccoli stems, carrots, and grape tomatoes, and tossed them with defrosted basil pesto and Parmesan cheese.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 2/19 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 2/19 at 11 a.m. – How Do Science Societies Support Civic Science Activities That Promote Inclusion in Science?

This event will spotlight programs at scientific societies that broaden participation in the scientific process and scientific discussions through public engagement and community science. Panelists will describe the aims of their respective programs and will provide insights about challenges and promising practices for others looking to leverage civic science to improve inclusion in science. More info/register.

Host: Society Civic Science Initiative

Presenters:

  • Natasha Udu-gama – AGU Thriving Earth Exchange, strengthening community science collaboration
  • Evelyn Mantegani – ASHG DNA Day Essay Contest, rewarding high-school student interest in genetics
  • Stacey Baker – AAAS Family Science Days, inspiring (you guessed it) family engagement in science

Fri 2/19 at 11 a.m. – NYSAE’s Third Technology Showcase: Virtual Event Platforms

This showcase will provide each partner with 15 minutes to demonstrate how their platform delivers the best user experience, what opportunities they can create for organizations, and answer questions from the audience. More info/register.

Host: New York Society of Association Executives


Fri 2/19 at 12 p.m. – The Science of Meetings & Events Series: The Science of True Success™

This interactive session combines research-supported approaches to neuroplasticity with real-life stories and Dr. E’s humorous style. Learn about the role of your inner world and how it impacts your success, often without your awareness, the three pillars of the True Success™ Formula so that you may apply them in your life, and personalized action steps to help you boost your True Success™ during these unprecedented times. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Elizabeth Lombardo, Ph.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC


Fri 2/19 at 3:45 p.m. – How to Become a Better Boss

Learn how to develop leadership qualities, delegate effectively, choose inspirational and engaging tasks for yourself and others, use wisdom and understanding to lead others, identify the roles of your team, and trust others and earn their trust. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Laura Wood, PHR, SHRM-CP, President, Out of the Woods HR


Mon 2/22 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Mon 2/22 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 2/22 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/23 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 2/23 at 11 a.m. – How Associations Implement AI-Based Personalization to Drive Revenue and Growth

Learn why your organization must leverage the power of AI personalization in 2021 – hint your competition, where AI can be used to understand your audiences better and lead to more relevant content being delivered, and what AI based technologies are involved – auto-tagging, machine learning, and natural language processing. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Adam Hostetter, CEO, FUSE Search
  • Bill Allman, Chief Digital Officer, DIA Global

Tue 2/23 from 11:30 a.m. to 3:10 p.m. – Evolve 2.0: Attendee Experience

Day 1 is all about enhancing and improving the audience experience at virtual events. Some of the industry’s biggest challenges in going online with events have been surrounding engagement, interaction, gamification and accessibility. More info/register.

Host: Swapcard


Tue 2/23 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part 1)

Our mission is to bring humans together to ignite change, and even though last year we fulfilled that mission virtually, this year we need to start rethinking what that will look like as organizations return to a new normal and begin hosting hybrid and live events. Let’s bring events back together safely. Learn from public health experts, hear best compliance practices, and network and collaborate with fellow event pros. The second panel will take place on 3/16 at 1p.m. 1 CAE credit. More info/register.

Host: Event Farm

Presenters:

  • Mac McCullough, Public Health Expert, Maricopa County Public Health
  • Mary-Ann Urbanovich, CMP – HC, HMP Global
  • Ryan Costello, Co-Founder, Event Farm

Tue 2/23 at 1 p.m. – Reclaiming Opt-Outs and Unsubscribes

Many marketers have run e-permission campaigns as part of regular data hygiene efforts, but the GDPR puts more compliance pressure on marketers to have consent records up to date. As a result, launching campaigns to update subscribers’ email consent can be tricky. Learn about re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated. More info/register.

Host: American Marketing Association

Presenter: Claire Feeney, Product Marketing Manager at OneTrust


Tue 2/23 at 2 p.m. – Navigating a Successful Return to the Office

With the vaccine becoming more widely available, navigating the return to the office necessitates many new processes and norms. What organizations can and can’t require of their employees presents both procedural and ethical considerations. Hear different perspectives on the issue including proposed timeframes for return, balancing organizational and individual needs, legal and ethical decision-making considerations, and managing a hybrid workforce. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lauren Dockter, Senior Counsel, Webster, Chamberlain & Bean, LLP
  • Terry Monroe, President, Association Management Services, Eisenman and Associates, and Executive Director, Virginia Society of Association Executives

Tue 2/23 at 4 p.m. – Drinks & Debate: The Future of Meetings & Conferences in 2021 and Beyond

What will the future hold for meetings and conferences in 2021 and beyond? While no one has a crystal ball, there is no lack of strong – and varying – opinions. Come be a fly on the wall while a few industry pros, all with unique perspectives, hash out their thoughts on the matter. More info/register.

Host: Matrix Group

Presenters:

  • Teri Carden, Founder of 100Reviews and Creator of the Non Dues-a-Palooza event
  • Joanna Pineda, CEO & Chief Troublemaker of Matrix Group & BeSpeake
  • Gretchen Steenstra, Strategic Consultant, Technology Management of DelCor Technology Solutions

Tue 2/23 at 4:30 p.m. – Examining Accessibility Through Two Lenses

Learn about tech accessibility through two social justice lenses: tech access limited by location, race, and income and tech access limited by physical and cognitive disabilities. More info/register.

Hosts: RIoT and The Diversity Movement

Presenters:

  • John Samuel, Co-Founder & CEO of Ablr
  • Jess George, Government & Community Affairs Manager at Google Fiber
  • Sharon Delaney McCloud, VP Professional Development at Walk West
  • Noah Otto, Smart City Coordinator at City of Raleigh Municipal Government

Wed 2/24 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 2/24 from 11:15 a.m. to 3:30 p.m. – Evolve 2.0: ROI for All

Day 2 is the day where you’ll learn how to monetize your events. Whether virtual or hybrid, times are tough for the industry. Simply staying afloat has become difficult, never mind boosting ROI for organizers and exhibitors. But virtual and hybrid events can be even more profitable than in-person events, you just need the right tools and skills. More info/register.

Host: Swapcard


Wed 2/24 at 12 p.m. – Difficult Discussions: Helping Your Teams and Clients Use the Past to Move Forward

The last year was a challenging one for organizations, both internally and externally. Having conversations around moving forward are difficult to have with teams and clients. This session will focus on evaluating past issues, addressing them, and using the impacts to move toward success. Hear ways to have difficult conversations with team members, organization leaders, and membership, using the past to move forward. More info/register.

Host: Talley Management

Presenters:

  • Gregg H. Talley, CAE, FASAE, President & CEO
  • Diann Furfaro, CPA, Chief Financial Officer
  • Ethan Gray, CAE, Director of Association Management Services
  • Derrick Johnson, DES, CMP, Director of Event Strategy & Development & Chief Diversity Officer
  • Joe Sapp, MBA, CAE (moderator), TMG Chief Operating Officer

Wed 2/24 at 1 p.m. – 3 Ways to Tap Chapter Relevance in 2021

We’re at the beginning of a new year and opportunity abounds. We know chapters are more relevant than ever. In many ways, the success in 2020 for components was tied to the fact that they were in a position to pivot more readily. We can harness that agility with the right support and permissions, so how do we tap chapters? Learn three lenses to view chapter relevance and how to make a case to optimize chapters as part of your overall association success strategy in 2021. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 2/24 at 1 p.m. – The Virtual Office: Building Your Legal and Procedural Foundation Webinar

The virtual-office environment increases the risks associated with everything from HR and IT to performance. Figuring out what new safeguards are needed can be daunting, but it doesn’t have to be. Learn how to update your HR, IT, and office policies, practices and procedures to reduce potential legal and organizational risks. You’ll also discover how to use these new measures to optimize performance in the virtual office environment. More info/register.

Host: Achurch Consulting

Presenter: attorney and former COO, Rae Ann Johnson, Achurch Consulting


Wed 2/24 at 1 p.m. – Laugh Your Way to Success!

Join us for an improv-based workshop to help you hone communication skills every successful leader needs to have, boost your productivity – and have a good laugh. This is a hands-on experience. Come ready to play with other participants. Walk away smiling – and delighted at how much you learned. More info/register.

Host/Presenter: Cynthia D’Amour, MBA, Leadership Strategist, People Power Unlimited


Wed 2/24 at 1 p.m. – Untangling Webinars: Learning From the Past for Future Success

Learn how to incorporate what we learned in the past year to expand the effectiveness and impact of webinars, hear how three association professional development leaders plan to innovate in 2021, and get a fresh look at outsourcing vs. in-house production. 1 CAE credit. More info/register.

Host: CommPartners


Wed 2/24 at 1 p.m. – Managing Stress Through Mindfulness in Chaotic Times

Learn how to initiate positive personal and professional change, explore the effects of mindfulness and meditation practice as powerful stress reduction tools, and investigate skills to hone for a positive life shift. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Lee Papa, Mindfulness Trainer, Lee Papa LLC


Wed 2/24 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 2/24 at 2 p.m. – Mindful Leadership in Trying Times

When things get tough, mindful leaders are better able to take a step back, shift from being reactive to responsive, and take decisive action. We wanted to dig into this a bit more, explore mindfulness’ connection with culture, and dig into the leadership aspect of it. More info/register.

Host: Propel

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie


Wed 2/24 at 2 p.m. – Re-imagining and Marketing Your Meeting in 2021

While many associations were reducing fees, cutting programming, or cancelling meetings altogether, the American Association of Pharmaceutical Scientists expanded their annual meeting from 4 days to 2+ weeks, moved all 350+ sessions online, incorporated an AI-powered networking platform, and added post-event access to recordings—all without sacrificing programming or reducing registration fees. The result: a highly successful virtual event that was within budget and attracted 2,100+ attendees who set up 3,600 networking meetings. Hear how they marketed and accomplished this. 1 CAE credit. More info/register.

Host: Marketing General, Inc. (MGI)

Presenters:

  • Raylene Woods, Senior Vice President & Chief Operating Officer, MGI
  • Tina Morris, Ph.D., Executive Director, American Association of Pharmaceutical Scientists
  • Joy Davis, Managing Director, Member Products, American Association of Pharmaceutical Scientists

Wed 2/24 at 2 p.m. – Building an Emotionally Intelligent Culture: Using EQ to Fuel Your Association’s Success

Learn why building emotional intelligence among staff is now, more than ever, a key driver in organizations’ ability to be successful, progressive, and relevant; the three biggest shifts that must occur to create an organizational culture stacked with individuals who have a solid foundation of emotional intelligence and are able to identify opportunities, engage with focus, and act with razor sharp vision; and how and where to get started with boosting emotional intelligence personally and among staff. 1 CAE credit. More info/register.

Host: ASAE

Presenters: EQ experts Jenn Barley and Karen Sullivan from KickStart Your Edge


Wed 2/24 at 2 p.m. – The Journey Ahead for Associations, Nonprofits, and Events

Hear about the findings from a new benchmarking report that details the preferences, challenges, and evolution of what members want and how to best engage them moving ahead. More info/register.

Host: Member Clicks

Presenters: Erin Sullivan, Director of Marketing, Marketing Communications, and Rich Vallaster, CEM, DES, Director of Client Relations & Trade Show Wonk, Personify


Wed 2/24 at 2 p.m. – Transform Your Association’s Marketing in an All-Digital World

2021 looks to be a continuation of the digital-everything world that developed seemingly overnight in 2020. While in-person interactions and engagement will slowly start to return as the pandemic wanes, marketers must embrace that the world has changed – digital everything is the present and future. Hear insights and tips for continuing to adapt your marketing strategy for an all-digital world. 0.5 CAE credit. More info/register.

Host: Protech Associates

Presenter: Joel Hinton, ClickDimensions


Wed 2/24 at 2 p.m. – Why Hybrid Events Are Essential to Your 2021 Strategic Plan

Few would argue that the past 12 months have been far more about problem-solving and reactive thinking than a well-designed strategic approach. But planning for a remote audience and digital content delivery isn’t just a contingency anymore — it’s a necessary strategy. Hear best practices and case studies on developing an approach that acknowledges the strength of hybrid events and serves your entire audience — whether their faces are in the same room or onscreen. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters: co-authors of Reinventing Live: The Always-On Future of Events, Marco Giberti, Founder and CEO, Vesuvio Ventures, and Denzil Rankine, Executive Chairman, AMR International


Wed 2/24 at 3 p.m. – Insights for Everyone: Analytics for Members, Leadership, and Staff

Learn how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Andrew Thomason, Director of Marketing and Communications, Illinois Principals Association
  • Shane Kelley, Director of Member Services, 340B Health
  • Rob Miller, MPA CAE, Senior Vice President of Revenue, Gravitate Solutions
  • Rebecca Duff, PMP, Director of Client Success, Gravitate Solutions

Thu 2/25 at 11 a.m. – Creating a Unified Experience at Your Hybrid Events

The challenge when we move to hybrid will be ensuring all attendees have an equal experience and everyone can join in all content, sponsorship, exhibition and networking opportunities. The hybrid concept is new and we are constantly picking up new insights on integration. Hear expert panelists exchange views and ideas on the best ways to ensure a positive experience, for both your virtual and physical attendees, across the whole event. More info/register.

Host: Virtual Events Institute

Presenters:

  • Michael Doane, Marketing Manager, CadmiumCD
  • Spencer Elliott, Co-Founder & CEO, ViewStub
  • Stella Jones, Commercial Director, MeetMalga
  • Cheri Keith, Director of Strategy & Research, On24
  • Bogdan Maran, Co-Founder Strategy & Data, AMMP

Thu 2/25 from 11:15 a.m. to 3:20 p.m. – Evolve 2.0: Post-Pandemic Events

Day 3 is when you’ll hear from industry influencers about what the future holds. Expert speakers will explore hybrid events, safer venues, tech’s role in events in a post-pandemic world and much more. More info/register.

Host: Swapcard


Thu 2/25 at 12 p.m. – Transitioning Advocacy Efforts for the New Administration – Executive Management Dialogue

Join this Executive Management Dialogue to hear from colleagues their plans for transitioning their advocacy efforts in the near and long-term. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Philip K. Bell, President, Steel Manufacturers Association
  • Melissa Hockstad, President & CEO, American Cleaning Institute
  • Stacy Tetschner, CAE, President & CEO, American Traffic Safety Services Association
  • Mary Kate Cunningham, CAE (moderator), Senior Vice President, Public Policy, ASAE: The Center for Association Leadership

Thu 2/25 at 12 p.m. – Quieting Arguments in Pricing Through Confidence in Communications

Join us for a monthly networking series of connections, engaging discussions, and collaborating on case studies highlighting common challenges faced by organizations today. More info/register.

Host: Halmyre


Thu 2/25 at 1:30 p.m. – Virtual 2.0 (and Getting to Virtual 3.0): A Timely Discussion

Events in the virtual world are not going away anytime soon, even after a vaccine is readily available. What does that mean for planners, and how can we take what we have learned and make permanent changes to how we do business? Hear about best practices for content delivery, user experience, sponsor integration, and preparing for Virtual 3.0. More info/register.

Host: CadmiumCD

Presenters: Cindy Delaney and Meg Boera of Delaney Meeting & Event Management


Thu 2/25 at 2 p.m. – DEI Practitioners Social Hour: Blueberries and You, How to Bake Accessibility Into Everything You Do!

Does your organization have a diversity, equity, and inclusion (DEI) statement that includes people with disabilities? How is your organization ensuring its website, virtual events and resources are accessible? Join us to learn and share best practices on inclusiveness. In particular, how to ensure your communications and events are as inclusive as possible; assistive technologies available to use, captioning considerations, accessible document best practices and more. More info/register.

Hosts/presenters:

  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Thu 2/25 at 2 p.m. – Maximize Your Data: Non-Dues Revenue on (Legal) Steroids

Associations used to talk about ‘diversifying revenue’ as a best practice, but COVID has made non-dues revenue into a very real necessity. Gain an understanding of several ways data can support and streamline your current non dues product offerings. Improve your awareness of targeted data products and services that could be sold to your members, sponsors, and industry. More info/register.

Host: Non Dues-a-Palooza

Presenter: Thad Lurie, Business Intelligence Guru and First-Rate Industry Speaker, recently as the VP, Business Intelligence for Maritz Global Events


Thu 2/25 at 2 p.m. – 8 Technical Questions to Ask Before Building a New Website

If you’re thinking about upgrading your website in the next few years, this session will save you time, money, and headaches. Learn about eight common pitfalls that you may not have considered—oversights or misunderstandings that can sink a website redesign. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Stephen Tidmore, VP of Technology, Mighty Citizen
  • Rachel Clemens, Chief Marketing Officer, Mighty Citizen

Thu 2/25 at 2 p.m. – Inside the Informa AllSecure Standards: Implementing In-Person Event Success

Informa AllSecure—a detailed set of health and safety measures developed collaboratively with industry associations, event organizers, and venues—is leading the convention and exhibition industry’s return to in-person experiences. Hear about the development and implementation of the program, lessons learned along the way, and get your questions answered about managing the rollout. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Gary Shuman, Head of Safety, Security & Resilience, Informa


Thu 2/25 at 2 p.m. – Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent


Thu 2/25 at 3 p.m. – Modern MarTech and Analytics

Hear the latest trends in the association tech stack, featuring new research from Ricochet on association technology ecosystems. Topics will include how the tech stack is evolving in response to the pandemic, how to fund technology solutions in the short and long term, skills you should develop to take advantage of technology, and linking your marketing strategies with data insights. More info/register.

Host: Association Analytics

Presenters: Chris Gloede and Beth Power from Ricochet


Thu 3/25 at 3 p.m. – Diversity, Equity & Inclusion in the Event Industry: A Time for Reflection & Change

Learn how to implement diversity and inclusion strategies within your company and at your events. Every event is a temporary community, and all attendees should feel safe and comfortable. Hear about implementing strategies at the most prominent places — assembling diverse speaker lineups and marketing materials — to the not-so-obvious like intentionally hiring racially diverse vendors and elevating marginalized voices within your company. Find out how to measure results and become an advocate within the industry. More info/register.

Host: Event Leadership Institute

Presenters:

  • Brandi Carson, Co-owner, Posh & Private Event Design
  • Devin Lewis, Director of Regional Sales at Las Vegas Convention and Visitors Authority
  • Steve M. Moore, Sales Account Manager at Affairs to Remember
  • Antwone Stigall, CMP
  • Beth Kormanik (moderator), Event Leadership Institute

Thu 2/25 at 3 p.m. – How Successful Associations Embrace Agile Development Principles Across the Organization

Learn about business agility and agile development and how it is used across organizations, the need for business agility and agile development principles, and practices that enable business agility and agile development in an association or nonprofit organization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Richard K. Cheng, CST, PMP, VP of Training, Chief Product Owner at NextUp Solutions
  • Guillermo Ortiz De Zarate, Chief Innovation and Information Officer, NCARB
  • Sasan Afsoosi, CAL, CSM, CSP, CSD, CSPO and ITIL, Enterprise Agile Coach, Association of American Medical Colleges

Thu 2/25 at 3:30 p.m. – Strategy Swap for the Year Ahead

Join AWTC for an interactive discussion where we will share successes from 2020 and goals for the year ahead. Get ideas from your association peers that will help you strategize and prepare for 2021. We‘ll be experimenting with a virtual World Café. In 15-minute breakout rooms, “table hosts” will lead a discussion around a key question and capture ideas on a virtual whiteboard. More info/register.

Host: Association Women Technology Champions


Thu 2/25 at 3:30 p.m. – Advancing Business Innovation Capacity (Roadmap to Reinvention: Innovation to Drive Success—and Revenue Virtual Workshop Series)

Learn about the eight key factors critical for business-venture success and how to use an assessment tool to diagnose the problems and challenges to achieving business-venture readiness. This four-part virtual workshop series builds on ASAE Research Foundation’s Advancing Business-Venture Innovation. In collaboration with other association leaders and change-makers, participants will use this tool to diagnose challenges and problems, understand the barriers to success, and develop pathways to action. More info/register.

Host: ASAE


Fri 2/26 at 10 a.m. – The Nonprofit Communications Engine (NYSAE Engagement Lounge)

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s book, The Nonprofit Communications Engine: A Leader’s Guide to Managing Mission-Driven Marketing and Communications, you’ll learn a scalable theory that you can apply to your association immediately. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Sarah Durham, founder, Big Duck


Fri 2/26 at 12 p.m. – Meetings Outlook & Virtual Networking Event

Hear a forecast for events in the coming year, including budget, attendance, and business conditions. Deep dive into trends that matter and discuss the next steps with your peers. After the outlook, we will use twine to network and continue the conversation on the future business of meetings. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 2/26 at 1 p.m. – The State of Association Marketing

Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Aidan Augusti, co-founder and President of Feathr


Fri 2/26 at 3:45 p.m. – Succeed with Buoyancy in Challenging Times

The pandemic interrupted our lives in unprecedented ways. Having to succeed via virtual platforms, finding ourselves in need of strong personal leadership, questioning the meaning of our lives, trying to maintain our energy, and accomplishing all this without stress and fear are some key demands in 2021 if not the 21st century. Learn about the concept of “buoyancy” in Quantum Negotiation™, identify opportunities for personal growth, and reflect on personal habits to counter chaos and change with flexibility – being able to avoid directions and experiences that may take you to breakdowns. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Şirin Köprücü, Founder, StrategicStraits, Inc.


Wed 3/3 at 12 p.m. – The Turbulence Ahead: How Associations Must Navigate 2021 and Beyond

The association community felt the full force of the future in 2020, and we weren’t ready for it. It’s a new year but the turbulence is far from over. This session will provide participants with challenging perspectives on how their associations can navigate 2021 and the rest of this decade. More info/register.

Host: Association Insights In Old Town aka Monthly Events In Cyberspace

Presenter: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC


Thu 3/4 at 3:30 p.m. – Agile Governance Workshop (Roadmap to Reinvention: Innovation to Drive Success—and Revenue Virtual Workshop Series)

Learn how to create an agile board by investigating the domains Operational Agility and Foresight Governance, diagnose problems and challenges, understand the barriers, and develop pathways to action. This four-part virtual workshop series builds on ASAE Research Foundation’s Advancing Business-Venture Innovation. More info/register.

Host: ASAE


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The weekly list of free educational events and resources for the association community…

Leaf-strewn path in the snowy woods to inspire you down the path of free educational resources and events for the association management community

Accepting reality. If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. They urge associations to stop living in limbo and start planning virtual events for 2021. “Resist the magical thinking that if you can hold out long enough, everything will be okay. Pining for the past won’t help, it just limits your vision. In uncertain times, stay focused on your mission and explore new ways to deliver on that mission.”

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education.

Association evolution. Todd Tolbert, CAE, encourages associations to keep plowing forward and embrace change. “This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Hear hear.

CEO skill set. Rasheeda Childress of Associations Now asked Cynthia Mills, FASAE, CAE, (Leaders’ Haven) and Nell Edgington (Social Velocity) about the in-demand skills for today’s CEOs. Some of their observations may surprise you, like a mindset of abundance (that’s my jam), but when you read why, it all makes sense.

Gamification. Gamification makes about as much sense as chocolate-dipped broccoli, says  Adrian Segar at Conferences That Work. I’ve always believed gamification was a waste of association energy, so I’m glad to see I’m not alone.

Quick hits

  • So what is going on with all the acquisitions in the association space? (Jamie Notter, Propel)
  • Ask five Whys to get to the root cause and solve problems. (Peter Vajda, Issues)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I haven’t had chicken saltimbocca in I don’t know how long, so I bought some prosciutto and provolone, picked some sage, and followed a recipe from Leite’s Culinaria. I didn’t have semolina, so I used flour instead, and added dry vermouth instead of white wine. The leftovers make excellent sandwiches.
  • The next night, a much simpler dish: striped bass (aka rockfish for the DMV folks) fillets baked with lemon juice, Aleppo pepper flakes, garlic powder, and butter. On the side, kale and sweet potato gratin, a favorite we haven’t had for a long time.
  • We went all out for our Super Bowl for two. For pre-game, we enjoyed North Carolina shrimp cocktail. I poached the shrimp in a court bouillon made with the shells, took them out when the broth reached 170°F, put them in a sealable bag and chilled them in an ice bath.
  • A spicy Hawaiian pizza was ready for kick off. My sourdough crust rose in the cool kitchen all day so it was nicely flavored. On the top, tomato sauce, sliced ham, diced pineapple, red onion, red bell pepper, garlic, lots of hot sauce, jalapeño peppers, and provolone/mozzarella cheese.
  • I received a quart of shucked oysters in this week’s fish share so I made Calabash-style fried oysters for halftime—it ended up being enough for two meals because we were pretty full by then. After consulting a few recipes, I came up with a dip of evaporated milk and eggs, and a dredge of 4/1 self-rising flour/cornmeal, salt, paprika, black pepper, and garlic powder. Wow. I’ll make those again.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 2/12 at 11 a.m. – Delivering Your Hybrid Event: Tips From The Trenches

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. More info/register.

Host: EventMobi

Presenters:

  • Harneet Singh, Director of Marketing, Preseem
  • Sina Bünte, CMP, Event Designer, ICCA │SheSharp

Fri 2/12 at 3:45 p.m. – Read the Room: Improving Your Emotional Intelligence

Explore the five core factors of EQ: Self-Awareness, Self-Regulation, Motivation, Social Awareness, and Social Regulation. Learn how to take your own emotional temperature to manage various emotional states in a positive manner and explore how to observe and manage the emotional states of those around you. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture


Mon 2/15 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 2/15 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/16 at 11 a.m. – The Future of the Event Industry: 2021 Outlook

One year into the pandemic, the future of the event industry in 2021 is still uncertain. Join us to hear insights and predictions from the top industry leaders in sectors from tech and trade shows to security and sustainability. More info/register.

Host: Event Manager Blog


Tue 2/16 at 12 p.m. – CRP Crunch & Munch

This monthly networking is designed to highlight you, our members, and assist you with live idea generation and best practice sharing. We’ll look to our community Collaborate board to see what the key topics are and then address it live. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community


Tue 2/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 2/16 at 2 p.m. – Break Down Barriers to Early Engagement

Learn how to determine the best new member on-boarding process for your organization, increase new member engagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly. More info/register.

Host: Community by Association

Presenter: Catherine Hackney, principal, Confident Communities Consulting


Tue 2/16 at 2 p.m. – Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories

To stand out from the crowd and achieve your goals, you need to understand how to leverage the power of visual storytelling. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. More info/register.

Host: Gather Voices

Presenters:

  • Michael Hoffman, CEO of Gather Voices
  • Shlomi Ron, CEO of the Visual Storytelling Institute

Tue 2/16 at 2 p.m. – 2021 Meetings & Events Trends

While 2020 was the year to learn virtual, 2021 is the year to master virtual. In addition, the conversation is starting to shift to yet another event format: hybrid. During 2020, meeting and event planners had latitude from their audiences as we learned how to bring people together through digital experiences. In 2021, we foresee attendee expectations rising. Join us at this panel with event leaders to chat about the present and future of events for 2021. More info/register.

Host: Attendease

Presenters:

  • Sarah Eaton, Crawford Group Director, Account Services
  • Howard Givner, Event Leadership Institute Founder & CEO
  • Liz King Caruso, Liz King Events Event Strategist, Event Tech Consultant & Speaker
  • Todd Heintz, Attendease, CEO & President

Tue 2/16 at 3 p.m. – Business Relationship Best Practices for Meeting Planners and Suppliers

Learn how to navigate the RFP process for your physical and digital events, create a strong relationship with your suppliers and get the most out of your service contract, and what the future of buyer-supplier relationships will look like as we navigate the new digital and hybrid events worlds. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Joe Felperin, Business Development Director, CadmiumCD
  • Dharmesh Dayabhai, Co-Founder, Resiada and Streampoint Solutions

Tue 2/16 at 5 p.m. – Facilit8me Grapes & Games

The premise is two-fold: Grab your favorite grape (in wine form, of course!) or cocktail/mocktail of your choice and spend 30 minutes with us as we talk digital games. Bring at least one of the games you’re using to stay connected with colleagues, friends and family during this environment of social distancing and work-from-home. We’ll discuss what we like, what we don’t and possible modifications for your facilitation work, as well as share in a laugh or two along the way. More info/register.

Host: Event Garde LLC


Wed 2/17 at 11 a.m. – Digital Asset Security: 4-Step “Back to Basics” Approach

The increasing number of cyberattacks and data breaches worldwide are becoming more intense and the environment has become much more complex to secure. Organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the role of digital assets—in enabling the day-to-day successful operation of their business. Learn about the alignment of domain names portfolio and infringement landscape, and how to protect your organization and end users online. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Gianni Maiorano, Digital Brand Specialist, CSC
  • Elizabeth Sylves, Cyber Security, Phishing & Online Brand Protection, CSC

Wed 2/17 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 2/17 at 12 p.m. – 10 Purposeful Provocations for Association Boards in 2021 (Association Xchange, formerly DC Swap)

With the future arriving with full force in 2020, the urgent challenge before association boards in 2021 is crystal clear: strengthen board performance to begin shaping a better future for stakeholders and successors. To act on this imperative, directors, officers, chief staff executives, and other governing contributors must collaborate to establish a new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties. This talk will share ten purposeful provocations to frame generative conversations and accelerate board reinvention this year. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC


Wed 2/17 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 2/17 at 2 p.m. – Virtual Meeting Hack-a-Thon: New Year, New Opportunities

Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Participants will have three breakout areas to exchange ideas and build best practices for prospect engagement, attendee engagement and post-event engagement. More info/register.

Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council

Facilitators:

  • Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians
  • Nikki Golden, CAE, Strategist, Association Laboratory
  • Leah Jones, CMP, CAE, Director of Meetings and Events, Auto Care Association

Wed 2/17 at 3 p.m. – 2021 Nonprofit Cybersecurity Incident Report

Get advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness and the long-term planning that should accompany your immediate assessment of your security risk. Hear about vendor hacks from 2020 including Blackbaud and SolarWinds and the steps your nonprofit should take to understand your risk level. Learn about real cyberattacks on nonprofit organizations and how they responded to these attempted hacks. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, CTO, Community IT


Thu 2/18 at 11 a.m. – What’s the Real Scoop on Hybrid Events?

It seems like every technology company is claiming expertise in virtual event software solutions. Our inboxes are infiltrated daily with promotions and false promises. Navigating this sea of providers and solutions can be confusing and overwhelming. Hear what the experts are saying about virtual and hybrid events and the path to get there, the best option for your event and your organization, when we will go back to in-person events and what that will look like. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Craig Dellorso, CEO and Co-Founder, Confluence Global


Thu 2/18 at 11:30 a.m. – Email Marketing Workshop

Learn the do’s and don’ts of association email marketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates). 1 CAE credit. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Membership Expert, Community Brands


Thu 2/18 at 12 p.m. – How to Increase Your Corporate Sponsorship Revenue

How will you adjust your approach when reaching out to your sponsors? This session is for you if you have concerns about your event income this year and are seeking ways to adapt, want tips on how to secure sponsorship revenue from your peers, and are tired of virtual presentations where you quickly get distracted and tune out. More info/register.

Host: Sponsorship Solutions

Presenters:

  • Lewis Flax, founder, Flax Associates
  • Scott Oser, founder, Scott Oser Associates

Thu 2/18 at 1 p.m. – Using Analytics to Drive Training Business Growth

Smart organizations combine LMS progress reports with data from other systems to predict, measure and improve business results. Get practical guidance for advanced learning analytics, including the difference between LMS reporting and analytics, key metrics to measure, how to use business data sources, lots of examples, real-life success insights from AAOS and how to get started. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs
  • Maria Incrocci, Associate Director at AAOS

Thu 2/18 at 2 p.m. – AMA (Ask Me Anything) on Reinventing Association Boards (Clubhouse)

If you’re a member of Clubhouse, you can sign up here for Jeff’s AMA. If you’re not a member, join the club, ha ha. You need an invite from a member—and members only get two invites to distribute until they somehow earn more, so good luck! I’m not a member yet (hint hint) so sorry, I can’t help you.

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC


Thu 2/18 at 2 p.m. – Content Strategy & Your SEO Roadmap

With the evolution of search algorithms and the adoption of tactical SEO, content strategy is more interwoven into SEO than ever before. Learn how content strategy needs to extend to your SEO roadmap and drive high-value organic traffic to your websites. More info/register.

Host: Unleashed Technologies

Presenter: SEO expert Tim Prestianni


Thu 2/18 at 3 p.m. – “New Normal” in Association Learning CoP: Developing a Game Plan

This is a working meeting of a continued community of practice. All are encouraged to participate in this guided discussion. This month’s topic is: Developing Your Virtual Event Game Plan. The meeting kicks off with an introduction of a digital workbook that can be used to brainstorm your strategy. Attendees will test out this workbook product in small groups, debrief, then identify and investigate other topics of interest to inform our continued conversation. More info/register.

Hosts:

  • Bucky Dodd, PhD, LX Studio
  • Lee Gimpel, Better Meetings
  • Carolyn Thompson, Training Systems, Inc

Presenter: Josh Yavelberg, PhD, Flying Cloud Solutions, LLC.


Thu 2/18 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: James (Jim) Niblock, Senior Tax Manager, CPA Department


Thu 2/18 at 4 p.m. – 2021 Online Strategies to Satisfy Your In-person Sponsors and Exhibitors for Virtual Trade Shows: Developing ROI (Reston-Loudon Swap)

Events this year are still in jeopardy of moving/staying online. Event organizers are really struggling to convince in-person sponsors and exhibitors that online events can have a positive ROI. Hear a quick overview of tips gathered from several sources, including the Society for Vascular Ultrasound, who retained exhibitors and sponsors when they were forced to take their Annual Conference & Marketplace virtual. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Swap

Presenter: Scott Oser, founder, Scott Oser Associates


Fri 2/19 at 11 a.m. – NYSAE’s Third Technology Showcase: Virtual Event Platforms

This showcase will provide each partner with 15 minutes to demonstrate how their platform delivers the best user experience, what opportunities they can create for organizations, and answer questions from the audience. More info/register.

Host: New York Society of Association Executives


Fri 2/19 at 12 p.m. – The Science of Meetings & Events Series: The Science of True Success™

This interactive session combines research-supported approaches to neuroplasticity with real-life stories and Dr. E’s humorous style. Learn about the role of your inner world and how it impacts your success, often without your awareness, the three pillars of the True Success™ Formula so that you may apply them in your life, and personalized action steps to help you boost your True Success™ during these unprecedented times. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Elizabeth Lombardo, Ph.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC


Fri 2/19 at 3:45 p.m. – How to Become a Better Boss

Learn how to develop leadership qualities, delegate effectively, choose inspirational and engaging tasks for yourself and others, use wisdom and understanding to lead others, identify the roles of your team, and trust others and earn their trust. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Laura Wood, PHR, SHRM-CP, President, Out of the Woods HR


Mon 2/22 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 2/23 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 2/23 from 11:30 a.m. to 3:10 p.m. – Evolve 2.0: Attendee Experience

Day 1 is all about enhancing and improving the audience experience at virtual events. Some of the industry’s biggest challenges in going online with events have been surrounding engagement, interaction, gamification and accessibility. More info/register.

Host: Swapcard


Tue 2/23 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part 1)

Our mission is to bring humans together to ignite change, and even though last year we fulfilled that mission virtually, this year we need to start rethinking what that will look like as organizations return to a new normal and begin hosting hybrid and live events. Let’s bring events back together safely. Learn from public health experts, hear best compliance practices, and network and collaborate with fellow event pros. The second panel will take place on March 16th at 1pm EST. 1 CAE credit. More info/register.

Host: Event Farm

Presenters:

  • Mac McCullough, Public Health Expert, Maricopa County Public Health
  • Mary-Ann Urbanovich, CMP – HC, HMP Global
  • Ryan Costello, Co-Founder, Event Farm

Tue 2/23 at 2 p.m. – Navigating a Successful Return to the Office

With the vaccine becoming more widely available, navigating the return to the office necessitates many new processes and norms. What organizations can and can’t require of their employees presents both procedural and ethical considerations. Hear different perspectives on the issue including proposed timeframes for return, balancing organizational and individual needs, legal and ethical decision-making considerations, and managing a hybrid workforce. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lauren Dockter, Senior Counsel, Webster, Chamberlain & Bean, LLP
  • Terry Monroe, President, Association Management Services, Eisenman and Associates, and Executive Director, Virginia Society of Association Executives

Tue 2/23 at 4 p.m. – Drinks & Debate: The Future of Meetings & Conferences in 2021 and Beyond

What will the future hold for meetings and conferences in 2021 and beyond? While no one has a crystal ball, there is no lack of strong – and varying – opinions. Come be a fly on the wall while a few industry pros, all with unique perspectives, hash out their thoughts on the matter. More info/register.

Host: Matrix Group

Presenters:

  • Teri Carden, Founder of 100Reviewsand Creator of the Non Dues-a-Palooza event
  • Joanna Pineda, CEO & Chief Troublemaker of Matrix Group& BeSpeake
  • Gretchen Steenstra, Strategic Consultant, Technology Management of DelCor Technology Solutions

Wed 2/24 from 11:15 a.m. to 3:30 p.m. – Evolve 2.0: ROI for All

Day 2 is the day where you’ll learn how to monetize your events. Whether virtual or hybrid, times are tough for the industry. Simply staying afloat has become difficult, never mind boosting ROI for organizers and exhibitors. But virtual and hybrid events can be even more profitable than in-person events, you just need the right tools and skills. More info/register.

Host: Swapcard


Wed 2/24 at 1 p.m. – 3 Ways to Tap Chapter Relevance in 2021

We’re at the beginning of a new year and opportunity abounds. We know chapters are more relevant than ever. In many ways, the success in 2020 for components was tied to the fact that they were in a position to pivot more readily. We can harness that agility with the right support and permissions, so how do we tap chapters? Learn three lenses to view chapter relevance and how to make a case to optimize chapters as part of your overall association success strategy in 2021. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 2/24 at 1 p.m. – The Virtual Office: Building Your Legal and Procedural Foundation Webinar

The virtual-office environment increases the risks associated with everything from HR and IT to performance. Figuring out what new safeguards are needed can be daunting, but it doesn’t have to be. Learn how to update your HR, IT, and office policies, practices and procedures to reduce potential legal and organizational risks. You’ll also discover how to use these new measures to optimize performance in the virtual office environment. More info/register.

Host: Achurch Consulting

Presenter: attorney and former COO, Rae Ann Johnson, Achurch Consulting


Wed 2/24 at 1 p.m. – Laugh Your Way to Success!

Join us for an improv-based workshop to help you hone communication skills every successful leader needs to have, boost your productivity – and have a good laugh. This is a hands-on experience. Come ready to play with other participants. Walk away smiling – and delighted at how much you learned. More info/register.

Host/Presenter: Cynthia D’Amour, MBA, Leadership Strategist, People Power Unlimited


Wed 2/24 at 2 p.m. – Mindful Leadership in Trying Times

When things get tough, mindful leaders are better able to take a step back, shift from being reactive to responsive, and take decisive action. We wanted to dig into this a bit more, explore mindfulness’ connection with culture, and dig into the leadership aspect of it. More info/register.

Host: Propel

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie


Thu 2/25 from 11:15 a.m. to 3:20 p.m. – Evolve 2.0: Post-Pandemic Events

Day 3 is when you’ll hear from industry influencers about what the future holds. Expert speakers will explore hybrid events, safer venues, tech’s role in events in a post-pandemic world and much more. More info/register.

Host: Swapcard


Thu 2/25 at 2:00 p.m. – DEI Practitioners Social Hour: Blueberries and You, How to Bake Accessibility Into Everything You Do!

Does your organization have a diversity, equity, and inclusion (DEI) statement that includes people with disabilities? How is your organization ensuring its website, virtual events and resources are accessible? Join us to learn and share best practices on inclusiveness. In particular, how to ensure your communications and events are as inclusive as possible; assistive technologies available to use, captioning considerations, accessible document best practices and more. More info/register.

Hosts/presenters:

  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Thu 2/25 at 2 p.m. – Maximize Your Data: Non-Dues Revenue on (Legal) Steroids

Associations used to talk about ‘diversifying revenue’ as a best practice, but COVID has made non-dues revenue into a very real necessity. Gain an understanding of several ways data can support and streamline your current non dues product offerings. Improve your awareness of targeted data products and services that could be sold to your members, sponsors, and industry. More info/register.

Host: Non Dues-a-Palooza

Presenter: Thad Lurie, Business Intelligence Guru and First-Rate Industry Speaker, recently as the VP, Business Intelligence for Maritz Global Events


Thu 2/25 at 2 p.m. – 8 Technical Questions to Ask Before Building a New Website

If you’re thinking about upgrading your website in the next few years, this session will save you time, money, and headaches. Learn about eight common pitfalls that you may not have considered—oversights or misunderstandings that can sink a website redesign. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Stephen Tidmore, VP of Technology, Mighty Citizen
  • Rachel Clemens, Chief Marketing Officer, Mighty Citizen

Thu 2/25 at 3:30 p.m. – Strategy Swap for the Year Ahead

Join AWTC for an interactive discussion where we will share successes from 2020 and goals for the year ahead. Get ideas from your association peers that will help you strategize and prepare for 2021. We‘ll be experimenting with a virtual World Café. In 15-minute breakout rooms, “table hosts” will lead a discussion around a key question and capture ideas on a virtual whiteboard. More info/register.

Host: Association Women Technology Champions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Non-Dues-A-Palooza Digital Backstage Pass. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey, however, the survey closes today, Friday, February 5.

CAE study group. Fridays@4 is hosting a free CAE study group—you have to join first, but that’s free too. Weekly Zoom calls will be held on Tuesday evenings from February 16 to April 27 from 5:30 to 7:30 p.m. The group will be self-directed, giving participants the ability to collectively customize its direction, structure and agenda to meet their own needs and preferences. Current CAEs are also encouraged to participate and share their expertise.

SEO for education programs. If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you.

Remote work models. In the coming months, you’ll have to give some thought to what the future of work looks like at your association. Achurch Consulting describes six different models for remote work as well as the pros and cons of each.

Association strategies. No one knows what 2021 will bring but MemberSuite says you should plan for a few different scenarios. They suggest seven strategies that will position your association to deliver value, and preserve and strengthen member and customer engagement and loyalty.

Quick hits

  • What deer hunting taught me about strategy. As a venison lover, I enjoyed this post. (Dean West, Association Laboratory)
  • How to check for inclusive language in Microsoft Word. (Rob Woodgate, How to Geek)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • When I saw this one-pot gingery chicken and rice with peanut sauce recipe, I thought, hmm, I think I’ll do it with fish instead. I was going to add fillets of black sea bass about 15 minutes before the rice finished cooking but lost track of time, so I baked them and then added them to the pot. I loved the sauce, and the cukes and cilantro as a garnish.
  • This spiced and fried haddock (flounder, in my case) recipe from my pretend best friend Nigella was a bit of a disappointment because I could barely detect the flavors of the odd spice mix—ginger and paprika. Next time, I’ll increase the amounts.
  • On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version, which we really loved. It’s fun to have broccoli in a new format.
  • But wait, one more side and it’s a good one… A while back, I roasted a duck—and saved the fat. Finally, I, well, remembered I had it, and found a good reason to use it—crispy duck fat potatoes. Oh my, potatoes never tasted so good. I’m thinking about rendering chicken fat (schmaltz) for a slightly less luxurious version.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 2/5 at 12 p.m. – The Importance of Data to Demonstrate the Value of Meetings

Hear about several strategies for gauging a customer’s (i.e., member, participant, etc.) satisfaction, including the Net Promoter Score (NPS), which offers a unique look into brand loyalty. Learn about the importance of evaluation data and how you can demonstrate and leverage the true value of your events. After all, numbers do not lie and it’s more important now than ever to showcase the impact of meetings. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Kyle Jordan, Ed.M., MS, CAE, CMM, CMP, Vice President of Membership and Meetings, National Confectioners Association


Fri 2/5 at 3:45 p.m. – Time Management and Goal Setting for Optimal Productivity

Learn about the impact of setting goals and managing time effectively to achieve your goals, both personal and professional. Hear ways to limit procrastination as well as how to better prioritize and plan. Join a discussion of  current time management habits – both successes and pitfalls – and brainstorm practical approaches to improve your current issues. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink


Mon 2/8 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 2/8 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/9 at 11 a.m. – The #AskFeathr Show: Digital Advertising Special Edition

Join your peers for another Q&A session–this time focused on all things digital advertising. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members. More info/register.

Host: Feathr

Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr


Tue 2/9 at 12 p.m. – AI Interpretation: Breaking Language Barriers In Your Meetings

Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. Learn how to attract and excite new attendees who care about transcription and translation, adapt meeting designs to maximize the benefits of real-time translation, and present the pros and cons of new translation solutions to clients for informed plans. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Lisa Busby, Principal, LB+ Events
  • Kirk Hendrickson, Chief Operating Officer, Wordly

Tue 2/9 at 1 p.m. – Why are Members Leaving? Finding Out Before It’s Too Late

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Terry Nawrot of Insightpath


Tue 2/9 at 1 p.m. – Covid-19 and Meeting Contracts

Need to cancel or postpone your meeting (perhaps for a second time) because of COVID? This hour of advice on contract clauses will focus on force majeure and include a Q&A session where attendees can share their specific experiences and concerns. More info/register.

Host: Prevue Meetings

Presenter: Kimberly A. Pendo, Founding Member, Chicago Law Partners


Tue 2/9 at 2 p.m. – What We’ve Learned About What Works (and What Doesn’t) for Virtual and Hybrid Events

Hear what we’ve learned about virtual and hybrid events this past year. More info/reminder.

Host: KiKi L’Italien, CEO and host, Association Chat, and senior consultant, Tecker International, LLC

Guest: Tahira Endean, head of events, Society for Incentive Travel Excellence


Tue 2/9 at 2 p.m. – Proven Content Strategies to Boost Online Audience Engagement

Discover how the American Nephrology Nurses Association cracked the code to continuously grow their online audience (and revenue). Hear about content tips and strategies your organization should execute. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association 
  • Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.
  • Donna Kastner (moderator), Conversation Catalyst, Retirepreneur

Tue 2/9 at 2 p.m. – Event Science: The Adventure Begins

Attend the kick-off of the Adventures of James Caspian, a webinar series following the legendary James Caspian as he begins his quest into the future. Described as the first adventure TV show for planners, this fun journey will uncover emerging strategies for producing powerful events. Learn pricing strategies, risk management tips and how to embrace change for the better. More info/register.

Host: Smart Meetings

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Carl Winston, Director of the Payne School of Hospitality at San Diego State

Wed 2/10 at 11 a.m. – Down, But Not Out: Flash Mentoring to Build Your Resiliency

During this dynamic live session, participants will develop meaningful 1-on-1 connections in structured mentoring conversations. Each participant will both mentor and be mentored on as we focus on developing a critical skill: resiliency. Like a boxer, sometimes we get knocked down, but we can get back up. Together, we’ll explore the phases of resistance, response and resiliency. More info/register.

Host: Sidecar (formerly Association Success)

Presenter: Julie Silard Kantor, founder of Twomentor, LLC


Wed 2/10 at 11 a.m. – Holding the Perfect Virtual Fly-In

Hear about best practices and winning strategies on the art of the virtual fly-in that engage your members across the country and help push your advocacy agenda over the line. Learn about all stages of creating a successful virtual fly-in in 2021, from ideation all the way through execution; metrics to consider when evaluating the success of your fly-in strategy; how to encourage subject matter experts and other important stakeholders to participate in your fly-in; and best practices to break through the noise and make your voice rise above the rest. More info/register.

Host: FiscalNote


Wed 2/10 at 11 a.m. – Future of Work Post COVID

Join a discussion about the changes and challenges organizations can expect to address this year, including what work-life balance means to employee wellness in this new environment and how greater flexibility and professional development will help with retention and recruitment. Hear about the impact employee engagement and recognition have on culture, how diversity, equity and inclusion are being addressed, and the ways technology is being used to enhance how, when and where we work. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

Presenter: Patricia (PJ) Trudeau, founder of the HR Roundtable


Wed 2/10 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 2/10 at 1 p.m. – New Idea$: Not Your Grandma’s Non-Dues Revenue

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Teri Carden of ReviewMyAMS


Wed 2/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 2/10 at 11 a.m. – Becoming a Data Centric Association: Digital Transformation Part 2

Based on a case study involving ASAE, learn about the concept of bringing enterprise data into a central repository, how centralized data should be structured to provide analysis to inform strategic decision making, the inroads and obstacles to migrating from siloed data to centralized data, and how this data-centric approach can help an organization’s member engagement and member satisfaction. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Julie Sciullo, CEO, Association Analytics
  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE

Wed 2/10 at 5 p.m. – I’m Speaking: Conversations on Race, Gender and Ethical Leadership – Conversations That Move

This series will move you through truth telling, inspire you with local success stories of change, and invite you to learn what can done as an ally within workplaces. Women of color are centered in the curation and representation of this series. Each conversation will help you move into closer allyship with the women and people of color in the community. More info/register.

Host: University of South Florida, Muma College of Business, Women and Leadership Initiative

Curators:

  • Sam Obied, Program Director, Community Tampa Bay
  • Michelle Madden, Chief Diversity Officer, USF St. Petersburg campus
  • Ruthmae Sears, Associate Professor, USF College of Education
  • Skye Idehen, Founder and CEO, AfroCurators

Thu 2/11 at 8 a.m. – Manage What You Measure: Five Tools to Make 2021 the Year of Data

Join us for a monthly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by organizations, along with best practices to overcome them. More info/register.

Host: Halmyre


Thu 2/11 at 11 a.m. – What is Accessibility? 3 Things Association Execs Need to Know

Accessibility is the practice of making your website usable by as many people as possible. Even if you are not personally responsible for maintaining and optimizing your website, you want to make sure your site meets the basic accessibility requirements. To do that, you need to understand accessibility as an issue and know what questions to ask. 1 CAE credit. More info/register.

Hosts: Madgex and Knowbility, Inc.


Thu 2/11 at 11 a.m. – Event Monetization Success

Throughout 2021 new monetization strategies will continue to emerge. The winners will be companies who embrace these new monetization opportunities and broaden their offerings. Industry leaders will discuss a whole raft of new revenue initiatives including value-based pricing, data analytics, subscription models, content monetization, and more.​ More info/register.

Host: Virtual Events Institute


Thu 2/11 at 12 p.m. – Taking Full Advantage of the PPP and Employee Retention Tax Credit

At the end of 2020, a new law was enacted to expand the availability of Paycheck Protection Program SBA loans to 501(c)(6) organizations. That law also provided for enhanced options for many employers to take advantage of the employee retention tax credit. These opportunities may help cash-strapped organizations get through a difficult time. Hear about lessons learned since the initial rollout of PPP last spring, the interplay of the retention tax credit and PPP loans, the certification of necessity, and maximizing the opportunity for forgiveness of PPP loans. More info/register.

Host: Venable LLP

Presenters:

  • Meredith Boylan, Partner, Financial Services Group, Venable LLP
  • George Constantine, Partner, Nonprofit Organizations, Venable LLP
  • Christopher Moran, Associate, Nonprofit Organizations, Venable LLP 

Thu 2/11 at 12 p.m. – WEC Grapevine: How We Did It – Pandemic Meetings Duty of Care

Join this deep dive into the considerations and design of the Duty of Care strategy for the WEC Grapevine event. From social distancing and mask policies to health checks and onsite medical care, walk through the questions MPI asked and the steps we took to ensure a safe-as-possible experience for our participants and guests. Take advantage of MPI’s hard lessons well learned and find a path forward to meeting safely, when health and government authorities say it is safe to meet. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Melinda Burdette, CMP, Director of Events, MPI


Thu 2/11 at 1 p.m. – Laugh Your Way to Success!

Join us for an improv-based workshop to help you hone communication skills every successful leader needs to have, boost your productivity—and have a good laugh. This is a hands-on experience. Come ready to play with other participants. Walk away smiling—and delighted at how much you learned. 1 CAE credit. More info/register.

Host/Presenter: Cynthia D’Amour, MBA, Leadership Strategist, People Power Unlimited


Thu 2/11 at 1 p.m. – Virtual Conference Platform Selection: Simplifying a Strategic Decision

Virtual conference platform providers run the gamut from do-it-yourself options to full-service models. Find out how a provider’s origin—as a webinar technology vs. a streaming video provider, for example—suggests strengths and weaknesses. Learn how to assess factors that impact your technology needs, including the driving reason for your conference (convening members, marketing to potential customers) and key requirements, such as the number of sessions and concurrents. Become better equipped to lead your organization in choosing a virtual conference platform aligned with your strategic needs. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 2/11 at 1 p.m. – The Key to Financial Sustainability Is Pricing

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Dr. Michael Tatonetti, CAE, CPP of The Michael Tatonetti Team


Thu 2/11 at 1 p.m. – Using 2020 Lessons Learned to Succeed in 2021 and Beyond

In 2020, the COVID-19 pandemic took certifiers by surprise and changed how we did business – from communications to policies to test delivery. And we learned more than a few lessons along the way. Lessons we can carry forward to be more successful in 2021 and beyond. More info/register.

Host: Knapp & Associates International

Presenters:

  • William Ellis, Executive Director, Board of Pharmacy Specialties
  • Tom Granatir, Senior Vice President for Policy and External Relations, American Board of Medical Specialties

Thu 2/11 at 2 p.m. – The Importance of Association Apps in 2021

As we adjust to a new normal in 2021, human interaction has evolved and apps have become a saving grace when it comes to sustaining connectivity. Take a look through the lens of association apps and their ability to restore and strengthen membership value and engagement. Through client examples and case studies, join us as we look at the successes an on-hand, all-encompassing app can bring about after a year of many challenges. More info/register.

Host: Clowder

Presenter: Clowder’s Director of Sales, Billy Barnes


Fri 2/12 at 11 a.m. – Delivering Your Hybrid Event: Tips From The Trenches

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. More info/register.

Host: EventMobi

Presenters:

  • Harneet Singh, Director of Marketing, Preseem
  • Sina Bünte, CMP, Event Designer, ICCA │SheSharp

Fri 2/12 at 3:45 p.m. – Read the Room: Improving Your Emotional Intelligence

Explore the five core factors of EQ: Self-Awareness, Self-Regulation, Motivation, Social Awareness, and Social Regulation. Learn how to take your own emotional temperature to manage various emotional states in a positive manner and explore how to observe and manage the emotional states of those around you. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture


Tue 2/16 at 5 p.m. – Facilit8me Grapes & Games

The premise is two-fold: Grab your favorite grape (in wine form, of course!) or cocktail/mocktail of your choice and spend 30 minutes with us as we talk digital games. Bring at least one of the games you’re using to stay connected with colleagues, friends and family during this environment of social distancing and work-from-home. We’ll discuss what we like, what we don’t and possible modifications for your facilitation work, as well as share in a laugh or two along the way. More info/register.

Host: Event Garde LLC


Wed 2/17 at 12 p.m. – 10 Purposeful Provocations for Association Boards in 2021 (Association Xchange, formerly DC Swap)

With the future arriving with full force in 2020, the urgent challenge before association boards in 2021 is crystal clear: strengthen board performance to begin shaping a better future for stakeholders and successors. To act on this imperative, directors, officers, chief staff executives, and other governing contributors must collaborate to establish a new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties. This talk will share ten purposeful provocations to frame generative conversations and accelerate board reinvention this year. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC


Wed 2/17 at 2 p.m. – Virtual Meeting Hack-a-Thon: New Year, New Opportunities

Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Participants will have three breakout areas to exchange ideas and build best practices for prospect engagement, attendee engagement and post-event engagement. More info/register.

Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council

Facilitators:

  • Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians
  • Nikki Golden, CAE, Strategist, Association Laboratory
  • Leah Jones, CMP, CAE, Director of Meetings and Events, Auto Care Association

Thu 2/18 at 1 p.m. – Using Analytics to Drive Training Business Growth

Smart organizations combine LMS progress reports with data from other systems to predict, measure and improve business results. Get practical guidance for advanced learning analytics, including the difference between LMS reporting and analytics, key metrics to measure, how to use business data sources, lots of examples, real-life success insights from AAOS and how to get started. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs
  • Maria Incrocci, Associate Director at AAOS

Thu 2/18 at 2 p.m. – AMA (Ask Me Anything) on Reinventing Association Boards (Clubhouse)

If you’re a member of Clubhouse, you can sign up here for Jeff’s AMA. If you’re not a member, join the club, ha ha. You need an invite from a member—and members only get two invites to distribute until they somehow earn more, so good luck! I’m not a member yet (hint hint) so sorry, I can’t help you.

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC


Thu 2/18 at 3 p.m. – “New Normal” in Association Learning CoP: Developing a Game Plan

This is a working meeting of a continued community of practice. All are encouraged to participate in this guided discussion. This month’s topic is: Developing Your Virtual Event Game Plan. The meeting kicks off with an introduction of a digital workbook that can be used to brainstorm your strategy. Attendees will test out this workbook product in small groups, debrief, then identify and investigate other topics of interest to inform our continued conversation. More info/register.

Hosts:

  • Bucky Dodd, PhD, LX Studio
  • Lee Gimpel, Better Meetings
  • Carolyn Thompson, Training Systems, Inc

Presenter: Josh Yavelberg, PhD, Flying Cloud Solutions, LLC.


Fri 2/19 at 3:45 p.m. – How to Become a Better Boss

Learn how to develop leadership qualities, delegate effectively, choose inspirational and engaging tasks for yourself and others, use wisdom and understanding to lead others, identify the roles of your team, and trust others and earn their trust. More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Laura Wood, PHR, SHRM-CP, President, Out of the Woods HR


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Gary Bendig via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Online learner engagement. Wow. You must check out this treasure trove of ideas from Lee Gimpel of Better Meetings—51 best practices for engaging webinar and online educational event attendees.

Managing remote teams. Now that your organization has nearly a year of remote work under its belt, it’s time to ask: do your managers know what they’re doing? WBT Systems suggests associations offer training in these seven skills for managing remote teams.

Fractional CIOs. The C-suite is no longer a full-time job at many organizations, including associations. Achurch Consulting explains what’s behind the growing demand for fractional executives, specifically fractional CIOs and how associations benefit from this approach to staffing.

Boomers killed college. Oohwee, I love this scathing look at higher ed’s deficiencies. At Inside Higher Ed, Ryan Craig says higher education’s zealous conversion to the boomer cult of self-realization has contributed to the concurrent crises of completion, affordability and employability. He suggests colleges offer pathways, not to self-realization, “but rather socioeconomic mobility. Pathways that lead directly to good first jobs rather than the current dense tangle of courses and programs faculty want to teach (or have always taught).”

Quick hits

  • Membership pro tip: offer bite-size engagement to new members. (Tip Tucker Kendall, International Society of Arboriculture via Associations Now)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I just had the best leftovers for lunch thanks to our highlight of the week: eggplant parmesan. This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. It’s a keeper recipe for this Italian-American standard.
  • Another night, I baked fillets of black sea bass with a basil pesto, parmesan and panko bread crumb topping, one of my go-to recipes.
  • The Coffee Chat consensus this week: we love cinnamon in our coffee. Sprinkle it in, swirl a cinnamon stick around the mug, or add it to the filter along with the coffee. I sometimes get my fix from my gingerbread coffee syrup, but I’m out.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/29 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 1/29 at 12 p.m. – Digital Body Language: The New Rules of Trust and Collaboration

How do we connect meaningfully with our audiences and partners right now? How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? Learn how to master the art of Connectional Intelligence and Digital Body Language. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential


Fri 1/29 at 12:30 p.m. – Association DEI Social Hour: Accountability

The start of the new year brings new resolutions for individuals and organizations. As you set or update your organization’s DEI goals for the year, it’s important to think about accountability measures to ensure you’re not only setting and achieving the goals, but you’re finding ways to engage a team on the journey. Join us as we discuss your 2021 DEI goals and how to create an accountability plan to help keep you and your teams on track. More info/register.

Hosts/presenters:

  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Fri 1/29 at 1 p.m. – Paycheck Protection Program 2.0: Lessons Learned So Far and Considerations for Associations

Hear about the rules and requirements of the federal Paycheck Protection Program (PPP) in plain English, as well as everything you need to know about applying for a PPP loan, whether for the first or second time. Find out about changes to the federal Employee Retention Tax Credit and the Economic Injury Disaster Loan program. Hear lessons learned so far from practitioners and ASAE’s public policy team, and get your critical questions answered. 1.25 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Jeffrey S. Tenenbaum, Esq., Managing Partner of the Tenenbaum Law Group PLLC
  • Mary Kate Cunningham, CAE, Senior Vice President of Public Policy, ASAE
  • Jeff Evans, Associate Director of Public Policy, ASAE
  • Susan Robertson, President & CEO, ASAE

Mon 2/1 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 2/1 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/2 at 11 a.m. – Kick Off Session for the Virtual Workshop for Association Professionals

Learn how to solve big problems and make important decisions with your team in a virtual environment. The workshop format is broken into three phases with one live session and two asynchronous periods. Phase 1: February 2-9, engage in an asynchronous virtual dialogue. Phase 2: February 10, attend a collaborative virtual workshop to identify and evaluate choices. Phase 3: February 11-13, reflect through asynchronous dialogue with your peers to determine consensus and reach a decision. More info/register.

Hosts: Association Chat, Howspace and Tecker International

Presenters:

  • KiKi L’Italien, CEO and Host, Association Chat, & Senior Consultant, Tecker International, LLC
  • Glenn Tecker, Chairman and Co-CEO, Tecker International, LLC
  • Paul D. Meyer, President and Co-CEO, Tecker International, LLC
  • Troy Pfeffer, Partnerships Director, Howspace North America

Tue 2/2 at 12 p.m. – Using Publicly Available Data (Data Analytics Network)

We normally think of data analytics coming from our own internal data. But we can also use third party data—information put out by governments, public organizations and companies and made available to the public—to enhance our knowledge of our market, and our constituency. Hear how your association peers have been able to draw third party data for their own analytics. 1 CAE credit. More info/register.

Hosts: Data Analytics Network and Association Analytics


Tue 2/2 at 1 p.m. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guests: Adam Hostetter and Johnny Clayton of FUSE Search


Tue 2/2 at 1 p.m. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board

To keep an association’s senior management and board working together in balance requires some level of investment in defining roles and responsibilities of the board and the senior management, and then training and supporting each leader to ensure appropriate behavior going forward. More info/register.

Host: .orgCommunity

Presenter: Randall Rollinson, President, LBL Strategies


Tue 2/2 at 1 p.m. – Advocacy in a Transitional 2021

In 2020, Soapbox Consulting conducted 5,074 virtual meetings with Members of Congress and 6,704 advocates. Best practices emerged around technology, training, scheduling, and messaging. Yet things are changing again as people begin to get immunized and congressional offices, each managed separately, are making decisions about how they will interact with their constituents in 2021. Join a discussion of the emerging advocacy considerations that have begun to surface in 2021. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Christopher Kush, MPP, CEO of Soapbox Consulting
  • Erica Farage, Vice President of Political Affairs and Grassroots Advocacy, International Franchise Association

Wed 2/3 at 11 a.m. – Member Engagement: 15 Ways to Take Your Newsletter to the Next Level

Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated. Get useful ideas for taking your newsletter to the next level and how you can maximize your newsletter real estate. Learn how to leverage the fundamentals of email engagement for your newsletter. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Erica Salm Rench, Director of Client and Market Success, Rasa.io
  • Angelica Rodriguez, Director of Membership, AcademyHealth

Wed 2/3 at 11 a.m. – Elevating Equity: A Conversation with Dr. Stefanie K. Johnson

Learn how to foster a culture where people feel engaged, empowered, accepted, and valued. Participants will have an opportunity to connect with and learn from one another in the small group discussions that follow. More info/register.

Host: Queen City Certified

Presenter: Stefanie K. Johnson, associate professor at the University of Colorado Boulder’s Leeds School of Business


Wed 2/3 at 11 a.m. – Website Accessibility Workshop

Over 90% of websites could use some work toward becoming more accessible and more inclusive in design and user experience. Hear about four common accessibility issues, including low contrast text, missing alt text, keyboard inaccessibility and forms. Identify potential problems on your website and learn best practices for improved accessibility. More info/register.

Host: Adage Technologies

Presenters: Jess Brown, Lead Front End Developer and Ruizhi Liu, Lead User Experience Designer at Adage Technologies


Wed 2/3 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 2/3 at 12 p.m. – Transitioning Your Board into a Strategic Thinking Entity

Explore 21 tangible concepts you can implement as you transition your board into a high-performing strategic thinking entity. Learn how everything from board selection to culture to board meeting design plays a role and log off with ideas you can easily adopt. More info/register.

Host: Association Insights in Old Town

Presenter: Robert Nelson, CAE, principal at Nelson Strategic Consulting


Wed 2/3 at 1 p.m. – Member Engagement Begins With a Question (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Dave Will of PropFuel


Wed 2/3 at 1 p.m. – Resolve to Succeed: How to Set Your Credentialing Program for Success in 2021

Hear proven strategies customers have used to reset the bar and succeed with credentialing, including how they leverage digital credentials to increase brand awareness, build demand for credentials, provide a quick and easy way for third-parties to verify an earner’s credentials, reduce program management and administrative costs, and provide tangible value for earners to advance their careers. More info/register.

Host: Credly


Wed 2/3 at 1 p.m. – The 2021 Event Marketing Reboot (#ExpoChat on Twitter)

A lot has changed for events in the past year and the new normal isn’t coming as quickly we would like. So, while we’ve changed the way we operate events, have we overlooked changes we should make to marketing them? Is it time to reboot our marketing and make it more agile given the continued uncertainty for the industry this year? What should change to make our marketing efforts–and dollars–more effective? ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 2/4 at 11:30 a.m. – How to Get Started Planning Your Hybrid Conference

While it’s not yet clear what “hybrid” will mean for scientific conference planners in 2021, the future looks promising. If you’re considering a hybrid format for your upcoming conference, be sure to tune in for tips from our panel of event planning pros. More info/register.

Host: Ex Ordo


Thu 2/4 at 2 p.m. – Digital Marketing Strategies for Ultimate Content Promotion

To effectively capture your members’ attention, you need to do two things very well. First, you have to create highly engaging digital content that your audience can’t wait to engage with. Second, you have to promote your content effectively and efficiently. Learn digital marketing strategies for effectively engaging your audience with high-quality content published in all the right places. More info/register.

Host: Sidecar (formerly Association Success)

Presenters:

  • Erica Salm Rench, Director of Customer Success, rasa.io
  • Michael Hoffman, CEO of Gather Voices

Thu 2/4 at 2 p.m. – The Great Restart Panel Discussion

Hear insights for rebooting the meeting experience post-COVID. Find out how destination, hotel, event tech and planner leaders are preparing for whatever comes next. More info/register.

Host: Smart Meetings

Presenters:

  • Jason Dunn, Group Vice President of Diversity Sales and Inclusion, Cincinnati USA
  • Kelly Knowlen, Executive Director, Hilton
  • Kristen Horstman, Senior Director of Strategic Events, Salesforce
  • Will Curran, Chief Event Einstein, Endless Events

Fri 2/5 at 12 p.m. – The Importance of Data to Demonstrate the Value of Meetings

Hear about several strategies for gauging a customer’s (i.e. member, participant, etc.) satisfaction, including the Net Promoter Score (NPS), which offers a unique look into brand loyalty. Learn about the importance of evaluation data and how you can demonstrate and leverage the true value of your events. After all, numbers do not lie and it’s more important now than ever to showcase the impact of meetings. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Kyle Jordan, Ed.M., MS, CAE, CMM, CMP, Vice President of Membership and Meetings, National Confectioners Association


Tue 2/9 at 2 p.m. – What We’ve Learned About What Works (and What Doesn’t) for Virtual and Hybrid Events

Hear what we’ve learned about virtual and hybrid events this past year. More info/reminder.

Host: KiKi L’Italien, CEO and host, Association Chat, and senior consultant, Tecker International, LLC

Guest: Tahira Endean, head of events, Society for Incentive Travel Excellence


Thu 2/11 at 12 p.m. – Taking Full Advantage of the PPP and Employee Retention Tax Credit

At the end of 2020, a new law was enacted to expand the availability of Paycheck Protection Program SBA loans to 501(c)(6) organizations. That law also provided for enhanced options for many employers to take advantage of the employee retention tax credit. These opportunities may help cash-strapped organizations get through a difficult time. Hear about lessons learned since the initial rollout of PPP last spring, the interplay of the retention tax credit and PPP loans, the certification of necessity, and maximizing the opportunity for forgiveness of PPP loans. More info/register.

Host: Venable LLP

Presenters:

  • Meredith Boylan, Partner, Financial Services Group, Venable LLP
  • George Constantine, Partner, Nonprofit Organizations, Venable LLP
  • Christopher Moran, Associate, Nonprofit Organizations, Venable LLP

Thu 2/11 at 1 p.m. – Virtual Conference Platform Selection: Simplifying a Strategic Decision

Virtual conference platform providers run the gamut from do-it-yourself options to full-service models. Find out how a provider’s origin—as a webinar technology vs. a streaming video provider, for example—suggests strengths and weaknesses. Learn how to assess factors that impact your technology needs, including the driving reason for your conference (convening members, marketing to potential customers) and key requirements, such as the number of sessions and concurrents. Become better equipped to lead your organization in choosing a virtual conference platform aligned with your strategic needs. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Maria Orlova via Pexels

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Virtual networking incubator. Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees. Together, with your cohort, you will solve the virtual event networking problem while participating firsthand in a variety of virtual networking experiences. Applications are open until January 29. Expect six refreshingly vibrant and highly engaging gatherings held every other week, starting February 11. 

Rockefeller habits. Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. Anticipating the question forming in your mind right now, Jamie wrote a post titled, If You Don’t Know What the Rockefeller Habits Mean for Associations, You Should. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Because there’s always time to learn, right?

Virtual volunteer fatigue. WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings.

Sponsorships. You can always count on Bruce Rosenthal for insightful advice on sponsorship programs. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling.

Associations in 2021. Jay Younger of McKinley Advisors said, ”The passage of time provides us with the gift of perspectiveto make sense of each of life’s unpredictable twists and turns.” He shares his hopes for association initiatives in the coming year, plus wishes them “the gift of perspectiveto enable us to adjust our worldview and consider some of the good along with the bad.”

Quick hits

  • The joys of being an absolute beginner—for life. (Tom Vanderbilt, The Guardian)
  • Did you know? Wilmington 1898: When white supremacists overthrew a U.S. government. (Toby Luckhurst, BBC News)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I love discovering new fish preps since I get two pounds of fish every week. This weirdly named but excellent Bon Appétit recipe for green seasoning baked cod (flounder in my case) tasted like summer. I adjusted the peppers, using a whole habanero, but only half a gigantic red bell pepper.
  • Remember the working mom’s go-to meal, hamburger (or tuna) helper? Make your own: homemade hamburger helper. This website’s user experience is horrible: too many ads and something that prevented me from scrolling down to the recipe, so I PDF’d it. It’s so obnoxious, I almost don’t want to send you there but we liked this simple dish. And, yes, I know I have a free, crappy baby WP-hosted site with awkward ads I don’t control, so who am I to talk, but it requires no maintenance and works for me. Back to the recipe, I used ground bison instead of beef and added tomato paste and extra pasta. Next time, I’ll add mushrooms too.
  • We hadn’t had greens in a few weeks, gasp, so I made a collards sauté to go along with our fatty pasta. I added bacon, red bell, red onion, carrot, jalapenos and garlic to the pan with a swirl of sherry vinegar at the end.
  • If you have vegetable odds and sods hanging out in the frig, make a frittata. The one I made recently included broccoli stems, scallions, red bell pepper, garlic and leftover crispy kielbasa (the garnish for last week’s split pea soup), and was topped with a mix of cheeses. Any leftover collards will probably end up in a frittata too.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/22 at 10 a.m.* – Predictions for COVID-19 Recovery (NYSAE Engagement Lounge)

Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. What does that mean? Do we have approval to book live conferences? Are we planning to reopen our offices? Are we building back our bench? 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Facilitators:

  • Holly Koenig, CEO, NYSAE
  • David Jackson, CMP, HMCC, managing partner with KKD Tourism Advisors

*All times are Eastern Standard Time unless otherwise noted.


Fri 1/22 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 1/22 at 11 a.m. – PD Professionals Zoom

Join a group of association professionals whose work includes or is exclusively professional development. Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. More info/register.

Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc.


Fri 1/22 at 1 p.m. – Ask the Association Veteran Anything

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn


Mon 1/25 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 1/25 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 1/25 at 3 p.m. – How to Create Names That Get Noticed

The right name can attract customers, increase sales and differentiate you. The wrong name can turn away prospective members, frustrate people and weaken your brand. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. More info/register.

Host: Sidecar (formerly Association Success)

Presenter: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words


Tue 1/26 from 9 a.m. to 4 p.m. – Marketing Automation & Technology Systems Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Tue 1/26 at 11 a.m. – Virtual Workshop for Association Professionals

Learn how to solve big problems and make important decisions with your team in a virtual environment. The workshop format is broken into three phases with one live session and two asynchronous periods. Phase 1: January 22–25, engage in an online dialogue on your own time. Phase 2: January 26, attend a collaborative virtual workshop to identify and evaluate choices. Phase 3: January 27-29, reflect through dialogue with your peers to determine consensus and reach a decision. More info/register.

Hosts: Association Chat, Howspace and Tecker International

Presenters:

  • KiKi L’Italien, CEO and Host, Association Chat, & Senior Consultant, Tecker International, LLC
  • Glenn Tecker, Chairman and Co-CEO, Tecker International, LLC
  • Paul D. Meyer, President and Co-CEO, Tecker International, LLC
  • Troy Pfeffer, Partnerships Director, Howspace North America

Tue 1/26 at 11:30 a.m. – The Future of Credentialing: 10 Trends to Track in 2021

Hear about the 2021 trends and why they matter. Get tips on how you can leverage these trends for the future success of your credentialing programs. More info/register.

Host: Knapp & Associates International


Tue 1/26 at 12 p.m. – CRP Idea Swap: What’s In for ’21?

Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Join us for a timely chat on what’s in and what’s out in strategies and plans for association components – geographic and non-geographic. More info/register.

Host: Mariner Management

Presenters: Peggy Hoffman and Peter Houstle, Mariner Management


Tue 1/26 at 1 p.m. – Opportunities for Producing and Monetizing Video in the Era of COVID-19 (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Paul Gannon, Thoughtcast Media Video Marketing


Wed 1/27 at 11 a.m. – Challenges Facing Government Relations in 2021 and How to Solve Them

Hear about the biggest challenges facing government relations this year, top public policy predictions and trends for 2021 and beyond, how government relations has changed and what the industry will look like in the coming years, best practices you need to know to master any upcoming uncertainty, how to cope with the technological and global changes as the result of COVID-19 sweeping across the lobbying profession, and how to network and interface with the new administration. More info/register.

Host: FiscalNote


Wed 1/27 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 1/27 at 12 p.m. – Rethink, Restart, Refresh Your Panels: Advice for 2021

The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. Learn how to design an inspiring panel format for both virtual and in-person events, best techniques for curation and preparation of panelists, and strategies behind question design. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Kristin Arnold, MBA, CSP, CPF-Master, president, Extraordinary Team
  • Sarah Michel, CSP, vice president, professional connexity, Velvet Chainsaw Consulting
  • Dave Lutz (facilitator), managing director, Velvet Chainsaw Consulting

Wed 1/27 at 12 p.m. – “The Power of Gathering Online” Summit

Hang out with intergalactic movers and shakers of the online event galaxy. Learn how to create amazing virtual gatherings for your guests. Hear about ways to deliver virtual events that still have the life-changing, bottom-line building impact of in-person events, including planning and preparing for your event, delivering an engaging and interactive event, and building off the momentum of past events. More info/register.

Host: Remo


Wed 1/27 at 12 p.m. – What Communication Competencies Will Association Leaders Need in 2021? (Association Xchange, formerly DC Idea Swap)

One thing we learned in 2020 is the critical need for association executives to have solid communication skills and competencies–no matter what their job title may be. Join us for the January DC Swap as, discuss what communications skills the C-suite seeks when building a leadership team, and the communications competencies you need for continued success in your association career. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Eileen Denne, CAE, director of corporate communications for the American Academy of Physicians’ Assistants
  • John Tramontana, CAE, CEO of the Michigan Veterinary Medical Association

Wed 1/27 at 12 p.m. – Calibrating Your Brand Positioning

Aligning your association’s brand with its mission can lead to transformative change both within and outside of your association. Learn how to determine if your brand needs a refresh or a complete redesign, what role brand touchpoints play in your overall brand strategy and how they might have changed during the pandemic, and how content strategy can support and tell the story of your brand. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenter: Lilia LaGesse, senior creative strategist at GRAPHEK


Wed 1/27 at 12:30 p.m. – The Journey Ahead for Associations, Nonprofits and Events

Hear the findings from a brand-new benchmarking report that details the preferences, challenges and evolution of what members want and how to best engage them moving ahead. 1 CAE credit. More info/register.

Host: Personify

Presenters:

  • Rich Vallaster, Director of Client Relations at Personify
  • Erin Sullivan, Director of Marketing at Personify

Wed 1/27 from 1 to 5 p.m. – Conference Organizers Summit (Day 1)

Prepare for 2021 with an invigorating format that will truly connect you with other conference organizers and experts on a personal level, solve your conference challenges, and help you increase the value of your event. Connect with the best ideas and practices in today’s radically different event world. No long speeches. No PowerPoints (seriously). Instead, this event is an energizing mash-up of conference, support group, peer learning, practical training, and a ton of real human interaction and industry networking. More info. Register and save 50% on “organizer” tickets as a Brain Food subscriber. Registration includes a pre-conference reception on Tuesday at 5:30 p.m. and a pet-friendly happy hour social at 5:15 p.m. on Wednesday.

Host: Lee Gimpel

 Note from DR: I normally don’t feature paid events but I’m making an exception here for Lee because this is unlike any other event I’ve seen, plus you get a Brain Food discount.


Wed 1/27 at 1 p.m. – Finding and Building Member Value with Online Communities (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Luke Zimmer, Skariphos.com


Wed 1/27 at 1 p.m. – Expert Cost-Saving Tips: Budgeting in the New Normal

Understand our current marketplace and how it affects a planner’s strategy during negotiations. Discuss potential hidden fees and how to circumvent the unexpected. Learn creative cost-savings measures to impact your bottom line and how to measure your success with the creation of a Cost Savings Report so you can communicate these savings to your stakeholders in an impactful way. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, CMP, CMM, Innovation Partner, INNOV8 Meetings + Events


Wed 1/27 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 1/27 at 2 p.m. – Inoculate Your Organization Against Post Pandemic Culture Shock

A cultural revolution is about to sweep the workplace, ushered in by the most extensive work from home experiment ever imagined. If your organization’s culture doesn’t include words like Agile, Supportive, Collaborative, Innovative, Transparent, and Trusting, you may have a difficult time maintaining staff and attracting top talent in a virtual workplace. Explore why those terms are so important and what proactive steps you can take to prepare your organization for this unprecedented organizational culture shift. More info/register.

Host: Achurch Consulting


Wed 1/27 at 2 p.m. – How Do YOU Hybrid?

We’re asking pioneers and explorers to share their experiences as we venture into the next generation of hybrid meetings. You will gain ideas about engaging both your virtual and in-person audiences, and how to blend those audiences through various intentionally crafted design models. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Rachel Massman, Housing Colorado
  • Arianna Rehak, Matchbox Virtual Media
  • Leah Lazzari, CMP, Matchbox Virtual Media
  • Victoria Fanning, CMP, DES, MGMA

Wed 1/27 at 2 p.m. – Accommodating People with Disabilities at Virtual Meetings and Events

Learn how to anticipate challenges and achieve a smooth, gracious, and respectful virtual meeting and event experience for every participant. Find out why disability inclusion is so important. Hear about communication strategies to accommodate people with disabilities at virtual meetings and events and important resources designed to ease your way as a successful association executive and meeting professional. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Rosemarie Rossetti, Ph.D.,


Wed 1/27 at 2 p.m. – #RealTalk | Inclusive Marketing & Event Design: The Positive Impacts Leading to Success

While race and gender are the visual factors that tend to be at the forefront of D&I, businesses are leaving a large potential audience behind due to non-inclusive factors they have not considered. This program will address the business economics of D&I and considerations for developing a more inclusive business, which starts with the hiring process. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Antoine B. Craigwell, President & CEO, DGBM, Inc.

Wed 1/27 at 3 p.m. – Non-Dues-Revenue Workshop #1: Two Case Studies Presented by Association Executives with Q&A

With declining membership in many associations, there is an increasing need to find new sources of revenue besides dues and annual conferences. Learn what other associations have done to open up non-traditional revenue streams; how they have restructured their operations or engaged in new partnerships to help bring added value to “products” that the association already owned, but never effectively monetized; what they do when they initially fail in their new ventures; and how they get management and board buy-in to start new revenue generating activities. 1.5 CAE credits. More info/register ($19 fee).

Host: U.S. Transactions Corp.

Presenters:

  • Sharon Gleason, CFRE, ACFRE, Senior Director of Development & Marketing, Society of Nuclear Medicine and Molecular Imaging
  • Karim Guirguis, Chief Strategy and Innovation Officer, American Bankruptcy Institute

Wed 1/27 at 3 p.m. – Nonprofit Technology Trends Roundtable 2021

Hear about nonprofit technology trends we expect to deliver new impact this year, including cybersecurity, technology implementation, and cloud computing platforms. More info/register.

Host: Community IT

Presenters: Community IT Innovators’ CTO and cybersecurity expert Matt Eshleman, Chief Operating Officer, Johanny Torrico, Director of IT Consulting Steve Longenecker, and CEO Johan Hammerstrom


Thu 1/28 at 10 a.m. – Virtual Events – How to Boost Your Sponsor ROI

The new virtual event environment has made the whole process of securing and managing sponsors and exhibitors a lot more difficult for organizers—both in terms of providing value and managing expectations. But virtual events have the potential to be incredibly valuable for these important stakeholders. Learn how to help sponsors and exhibitors see the enormous potential of investing in a virtual space, key considerations when choosing virtual sponsors/exhibitors, how to manage their expectations (pre, during and post-event), and the six most popular ways of boosting sponsor ROI. More info/register.

Host: Eventsforce


Thu 1/28 at 12 p.m. – Behind the Curtain of ASAE’s Gold Circle Awards: What You Need to Know Before You Apply

Learn more about ASAE’s Gold Circle Awards (GCA), which recognize excellence in association membership, marketing and communications. Find out how applying for a GCA could benefit you, how to apply, what the judges are looking for, how to become a GCA judge and tips for success. More info/register.

Host: ASAE


Thu 1/28 at 12 p.m. – “The Power of Gathering Online” Summit

Hang out with intergalactic movers and shakers of the online event galaxy. Learn how to create amazing virtual gatherings for your guests. Hear about ways to deliver virtual events that still have the life-changing, bottom-line building impact of in-person events, including planning and preparing for your event, delivering an engaging and interactive event, and building off the momentum of past events. More info/register.

Host: Remo


Thu 1/28 at 12 p.m. – The Unseen Power of Partnerships: Creating Real Value for Members in a Pandemic

Join us for a monthly networking series of connections, engaging discussions, and collaborating on case studies highlighting common challenges faced by associations today. More info/register.

Host: Halmyre


Thu 1/28 from 1 to 6:15 p.m. – Conference Organizers Summit (Day 2)

Prepare for 2021 with an invigorating format that will truly connect you with other conference organizers and experts on a personal level, solve your conference challenges, and help you increase the value of your event. Connect with the best ideas and practices in today’s radically different event world. No long speeches. No PowerPoints (seriously). Instead, this event is an energizing mash-up of conference, support group, peer learning, practical training, and a ton of real human interaction and industry networking. More info. Register and save 50% on “organizer” tickets as a Brain Food subscriber. Registration includes optional activities on Thursday morning.

Host: Lee Gimpel


Thu 1/28 at 1 p.m. – 7 Reasons for Associations to Start or Revitalize Their Podcast (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Casey Callanan, MBA, Clear Contender Media


Thu 1/28 at 2 p.m. – Association Events Chat: What to Know for 2021

Like many of you, the Protech team spent time at several virtual events in 2020, and we’ve learned a lot along the way. Get answers to your most burning questions relating to virtual and hybrid association events in 2021, including: top trends for exceptional virtual and hybrid event experiences, industry events that will provide the best bang for their buck in 2021, and things to keep in mind as you plan for events in 2021 and beyond. 0.5 CAE credit. More info/register.

Host: Protech Services

Presenters: Protech’s Liz Palm, Marketing Director, and Heather Hughes, Marketing Communications Specialist


Thu 1/28 at 3 p.m. – Building Your Strategy for Data Analytics

A data culture empowers staff at all levels to make data-informed decisions. A strategy and roadmap is useful for planning and measuring your organization’s progress toward analytics maturity. Hear about the key considerations when creating your data analytics strategy, including the importance of data strategy and governance, data sources to consider and types of data, data privacy and data rights, and how to get started, even on a budget. More info/register.

Host: Association Analytics

Presenters:

  • Gretchen Steenstra, Strategic Consultant, Technology Management at DelCor
  • Bill Conforti, SVP of Strategy and Solutions at Association Analytics

Fri 1/29 at 12 p.m. – Digital Body Language: The New Rules of Trust and Collaboration

How do we connect meaningfully with our audiences and partners right now? How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? Learn how to master the art of Connectional Intelligence and Digital Body Language. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential


Fri 1/29 at 12:30 p.m. – Association DEI Social Hour: Accountability

The start of the new year brings new resolutions for individuals and organizations. As you set or update your organization’s DEI goals for the year, it’s important to think about accountability measures to ensure you’re not only setting and achieving the goals, but you’re finding ways to engage a team on the journey. Join us as we discuss your 2021 DEI goals and how to create an accountability plan to help keep you and your teams on track. More info/register.

Hosts/presenters:

  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Tue 2/2 at 12 p.m. – Using Public Data (2021 Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 2/2 at 1 p.m. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guests: Adam Hostetter and Johnny Clayton of FUSE Search


Tue 2/2 at 1 p.m. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board
To keep an association’s senior management and board working together in balance requires some level of investment in defining roles and responsibilities of the board and the senior management, and then training and supporting each leader to ensure appropriate behavior going forward. More info/register.

Host: .orgCommunity

Presenter: Randall Rollinson, President, LBL Strategies


Wed 2/3 at 1 p.m. – Member Engagement Begins With a Question (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Dave Will of PropFuel


Thu 2/4 at 2 p.m. – Digital Marketing Strategies for Ultimate Content Promotion

To effectively capture your members’ attention, you need to do two things very well. First, you have to create highly engaging digital content that your audience can’t wait to engage with. Second, you have to promote your content effectively and efficiently. Learn digital marketing strategies for effectively engaging your audience with high-quality content published in all the right places. More info/register.

Host: Sidecar (formerly Association Success)

Presenters:

  • Erica Salm Rench, Director of Customer Success, rasa.io
  • Michael Hoffman, CEO of Gather Voices

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Anshu A via Unsplash

The weekly list of free educational events and resources for the association community…

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ASAE Gold Circle Awards. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Apply now for a Gold Circle Award or volunteer as a GCA judge. Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. The deadline for ASAE members to apply for a judge spot is February 9, 2021.

Forget “normal.” WBT Systems says we aren’t going back to normal, and to think otherwise is magical thinking. They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue, by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode.

Association learning landscape. Leading Learning (aka Tagoras) released some results from data they collected from associations in late November and early December 2020. They share how the pandemic shaped learning businesses in 2020 and what kind of learning programs these organizations plan to offer in 2021. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blended learning and microlearning.

Inclusive leadership. In Nonprofit Quarterly, Loren Harris says, “More purposeful effort is needed to increase Black men’s access to networks, professional coaches/formal mentorship, and relationships to power and influence.” He suggests ten steps nonprofits can take to make space for black male leadership.

The future of chapters. Peggy Hoffman of Mariner Management asks, “Will chapters be relevant in 2021?” I won’t completely spoil the plot, but let’s just say, as a former (and biased) component relations professional, I like her conclusion and the reasoning behind it.

Craving for community. You’d think virtual events would be #1 on every “top posts of 2020” list. Well, not this one. MemberSuite discovered that their most visited blog post was about creating a sense of belonging and community. But, virtual conferences did dominate the rest of their list. 

Quick hits

  • How to be more productive working from home: 9 rules for the “now normal.” (Jonathan Thompson, Atlassian Work Life)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I want this sauce on everything. This maple-lemon-tahini sauce is intended for roasted sweet potatoes, but I put it on leftover roasted broccoli and can imagine it on fish and all kinds of things. I love it!
  • The other highlight was split pea soup with crispy kielbasa from Ina Garten. I also added the meat from the smoked ham hock to the soup too, oink. Can’t go wrong with Ina’s recipes.
  • Want a simple fish prep? Here’s what I did with striped mullet last week. Mix equal parts Parmesan cheese and panko bread crumbs. Add some fresh or dried herbs (I like parsley, dill or basil), lemon zest, garlic powder and melted butter and/or olive oil. Pat the crumb mixture over fish fillets and bake until the topping is golden and the fish is done.
  • Another one (this time, it was swordfish). Place fillets in a baking dish. Top with juice from half a lemon, salt, thyme, garlic powder, Aleppo pepper (or pepper flake of your choice) and little pats of butter.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 1/18 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 1/18 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 1/18 at 3 p.m. – From Systems of Record to Systems of Action

Do you struggle to make member data central to your decision-making process as an organization? Hear how technology can help you use your member data to drive strategy at your organization. Our speakers will explore their data philosophies and help inspire you to improve how you use member data in 2021. More info/register.

Host: Wicket.io

Presenters:

  • Reggie Henry, Chief Information and Engagement Officer at ASAE
  • David DeLorenzo, COO at Association Analytics
  • Jeff Horne, CEO at Wicket

Tue 1/19 at 11 a.m. – How to De-Escalate People: 4 Secrets of an FBI Hostage Negotiator and Corporate Fixer

Learn the tricks of the trade to help calm people down personally and professionally. The four skills we will reveal will help you navigate and address issues quickly and effectively, without incident. More info/register.

Host: When + How

Presenters: FBI special agent Chip Massey and crisis expert Adele Cehrs


Tue 1/19 at 12 p.m. – CRP Crunch & Munch

This monthly networking is designed to highlight you, our members, and assist you with live idea generation and best practice sharing. We’ll look to our community Collaborate board to see what the key topics are and then address it live. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community


Tue 1/19 at 12:30 p.m. – Nonprofit Mailers Face Unprecedented Challenges: What Does the End of the PRC’s Ten-Year Review Mean?

On November 30, 2020, the Postal Regulatory Commission published final rules concluding its so-called ten-year review that will allow the Postal Service to raise prices on mail by more than the rate of inflation, likely by a lot more. The impact of these rules on nonprofits may be disastrous. Hear an explanation of the PRC’s ten-year review, what the PRC’s final order means, how nonprofits can prepare for the storm, and what the industry is doing to fight back. More info/register.

Host: Venable LLP

Presenters:

  • Eric Berman, Partner, Nonprofit Organizations, Venable LLP
  • Stephen Kearney, Executive Director, Alliance of Nonprofit Mailers

Wed 1/20 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 1/20 at 11 a.m. – Insights for Everyone: Data Analytics for Leadership, Staff & Board

Learn how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions
  • Lacy Packard,  Director of Information Technology, American Association for Justice
  • Terry Dowdy, CAE, Director of Information Technology & Web Services, Tax Executives Institute

Wed 1/20 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 1/21 at 10 a.m. – Preparing for a Cookieless World

With new restrictions on third-party cookies on browsers, advertisers will need to rewrite the playbook on how to effectively advertise online with this in mind. Learn about the latest developments in the ad ecosystem, including Facebook’s new Conversions API, which allows users to access data from their own server to inform their Facebook Ad Campaigns. More info/register.

Host: Integromat

Presenters:

  • Emily Wilson, product growth manager at Facebook
  • Marty Weintraub from Aimclear, author of the book, Killer Facebook Ads
  • Jessica Herauf from Integromat

Thu 1/21 at 11 a.m. – Nonprofit GAAP – What you need to know about Related Parties and Consolidation

Walk through the accounting, presentation and disclosure requirements for related party transactions, transaction between entities under common control and affiliate entities. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Robins, CPA, Partner, Assurance Services at Aronson LLC


Thu 1/21 at 11:30 a.m. – Fundamentals of Virtual Networking in 2021 (and Beyond)

According to the 2020 Community Brands Disruption to Opportunity Study, members place increasing value on other virtual ways to connect year-round. ​Discover how to provide valuable online networking for your members using an online community.​ More info/register.

Host: Community Brands

Presenter: Michelle Schweitz, Membership Expert, Community Brands


Thu 1/21 at 12 p.m. – Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue

Strategic plans set, new ideas ready to pilot, business objectives mapped—and then the pandemic hit. Unsure of the impact of such an unprecedented event, you assessed, pivoted and forged ahead—but to what extent? What ideas were forced to the backburner, and when will they reemerge? What new objectives have emerged? How do you advance, and adapt, innovation efforts amid this era of uncertainty? Hear how recent ASAE innovation grant recipients advanced and adapted their plans to sustain their commitment to innovation, and how the pandemic impacted steps taken and decisions made. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Michelle Mason (moderator), FASAE, CAE, president and CEO, Association Forum, Founding Member, ASAE Innovation Grants Program
  • Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists
  • Lynette Sappe-Watkins, CFRE, executive director, PA Foundation
  • Michelle Siekerka, Esq, president & CEO, New Jersey Business & Industry Association

Thu 1/21 at 12 p.m. – Looking ForwardTM 2021: Reimagining the World in Which Association Leaders Will Need to be Successful

Hear about the results of Looking ForwardTM 2021, a global environmental scan of the association sector and the implications of the data on association strategy. More than 600 association leaders participated in the study conducted last month. Now in its 10th year, the study assessed the impact of 61 different factors within 6 domains on association members, and the primary challenges facing key association strategy domains. 3 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Dean West, President of Association Laboratory
  • Vicki Louise, CEO of SLAS
  • Robert Voltmann, Executive Director of the National Independent Automobile Dealers Association.

Thu 1/21 at 1 p.m. – Digital Training: 6 Dimensions of Transformation

The realities of 2020 forced organizations to digitally transform their training and certification businesses overnight. Some were more successful than others. How did the best move forward at high speed while improving quality and building a solid foundation for the post-COVID future? Learn how each of these interdependent elements plays an integral role in the successful transformation process: business realities and objectives, strategy issues and opportunities, content priorities, technology infrastructure, people and culture, and promotion roadmap. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO & Lead Analyst at Talented Learning
  • Ashish Rangnekar, CEO at BenchPrep

Thu 1/21 at 1 p.m. – Facilit8Me Community of Practice

Join us for our open community of practice dialogue! We ask participants to bring with them any facilitation challenges (past, present or future) they’d like to discuss as a group for supportive feedback, debrief and evaluation. No challenge is too big or small. We leverage the collective wisdom and experience of the group to brainstorm possible solutions, advice and recommendations in a safe and growth-minded environment. More info/register.

Host: Event Garde


Thu 1/21 at 2 p.m. – Content Curation 101: Creating Meaningful Member Relationships

Explore how to keep your members engaged with relevant, personalized content. Through the power of artificial intelligence, a different newsletter could be effortlessly created and sent to each individual based on their unique reading habits. Learn the tools, methods, and best practices for curating outside news sources in order to deliver personalized, automated news that your reader is interested in reading. Find out how expert-level curation will help you to always stay top of mind amongst your members. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, rasa.io


Thu 1/21 at 2 p.m. – An Insider’s Look Series: MPI’s World  Education Congress

MPI reimagined their World Education Congress as a hybrid event that drew over 1700 attendees, with 600 attending in-person. Get an insider’s look at how MPI worked with their venue safely, created engaging content for two distinct audiences, marketed an event as safe for in-person attendees, and laid out safe spaces for a full onsite agenda. More info/register.

Host: Cvent

Presenters:

  • Drew Holmgreen, Vice President of Brand Engagement at MPI
  • Melinda Burdette, Director of Events at MPI
  • Thomas Egan, Director of Sales at the Gaylord Texan
  • Kelli Kopec, Product Marketing Manager at Cvent

Thu 1/21 at 4 p.m. – Taking Your Event Virtual: Lessons Learned from the 2020 RV Dealers Convention/Expo

When the RV Dealers Association pulled the plug on the association’s major annual event in August, the staff had to shift its planning from a week-long meeting in Las Vegas to a two-week virtual convention/expo. Hear about lessons learned re attendee engagement, “right-sizing” educational offerings to fit the audience, providing value to exhibitors and sponsors, budgeting, finding the right partners to hold and promote a virtual event, and virtual meeting metrics. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenters:

  • Phil Ingrassia, President of the RV Dealers Association (RVDA)
  • Karin VanDuyse, Karin has a account Chief, RV Learning Center, RVDA

Fri 1/22 at 10 a.m. – Predictions for COVID-19 Recovery (NYSAE Engagement Lounge)

Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. What does that mean? Do we have approval to book live conferences? Are we planning to reopen our offices? Are we building back our bench? 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Facilitators:

  • Holly Koenig, CEO, NYSAE
  • David Jackson, CMP, HMCC, managing partner with KKD Tourism Advisors

Fri 1/22 at 1 p.m. – Ask the Association Veteran Anything

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn


Tue 1/26 from 9 a.m. to 4 p.m. – Marketing Automation & Technology Systems Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Tue 1/26 at 11 a.m. – Virtual Workshop for Association Professionals

Learn how to solve big problems and make important decisions with your team in a virtual environment. The workshop format is broken into three phases with one live session and two asynchronous periods. Phase 1: January 22–25, engage in an online dialogue on your own time. Phase 2: January 26, attend a collaborative virtual workshop to identify and evaluate choices. Phase 3: January 27-29, reflect through dialogue with your peers to determine consensus and reach a decision. More info/register.

Hosts: Association Chat, Howspace and Tecker International
Presenters:

  • KiKi L’Italien, CEO and Host, Association Chat, & Senior Consultant, Tecker International, LLC
  • Glenn Tecker, Chairman and Co-CEO, Tecker International, LLC
  • Paul D. Meyer, President and Co-CEO, Tecker International, LLC
  • Troy Pfeffer, Partnerships Director, Howspace North America

Tue 1/26 at 11:30 a.m. – The Future of Credentialing: 10 Trends to Track in 2021

Hear about the 2021 trends and why they matter. Get tips on how you can leverage these trends for the future success of your credentialing programs. More info/register.

Host: Knapp & Associates International


Tue 1/26 at 12 p.m. – CRP Idea Swap: What’s In for ’21?

Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Join us for a timely chat on what’s in and what’s out in strategies and plans for association components – geographic and non-geographic. More info/register.

Host: Mariner Management

Presenters: Peggy Hoffman and Peter Houstle, Mariner Management


Tue 1/26 at 1 p.m. – Opportunities for Producing and Monetizing Video in the Era of COVID-19 (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Paul Gannon, Thoughtcast Media Video Marketing


Wed 1/27 at 12 p.m. – Rethink, Restart, Refresh Your Panels: Advice for 2021

The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. Learn how to design an inspiring panel format for both virtual and in-person events, best techniques for curation and preparation of panelists, and strategies behind question design. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Kristin Arnold, MBA, CSP, CPF-Master, president, Extraordinary Team
  • Sarah Michel, CSP, vice president, professional connexity, Velvet Chainsaw Consulting
  • Dave Lutz (facilitator), managing director, Velvet Chainsaw Consulting

Wed 1/27 at 12 p.m. – What Communication Competencies Will Association Leaders Need in 2021? (Association Xchange, formerly DC Idea Swap)

One thing we learned in 2020 is the critical need for association executives to have solid communication skills and competencies–no matter what their job title may be. Join us for the January DC Swap as, discuss what communications skills the C-suite seeks when building a leadership team, and the communications competencies you need for continued success in your association career. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Eileen Denne, CAE, director of corporate communications for the American Academy of Physicians’ Assistants
  • John Tramontana, CAE, CEO of the Michigan Veterinary Medical Association

Wed 1/27 at 12 p.m. – Calibrating Your Brand Positioning

Aligning your association’s brand with its mission can lead to transformative change both within and outside of your association. Learn how to determine if your brand needs a refresh or a complete redesign, what role brand touchpoints play in your overall brand strategy and how they might have changed during the pandemic, and how content strategy can support and tell the story of your brand. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenter: Lilia LaGesse, senior creative strategist at GRAPHEK


Wed 1/27 at 1 p.m. – Finding and Building Member Value with Online Communities (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Luke Zimmer, Skariphos.com


Wed 1/27 at 2 p.m. – Inoculate Your Organization Against Post Pandemic Culture Shock

A cultural revolution is about to sweep the workplace, ushered in by the most extensive work from home experiment ever imagined. If your organization’s culture doesn’t include words like Agile, Supportive, Collaborative, Innovative, Transparent, and Trusting, you may have a difficult time maintaining staff and attracting top talent in a virtual workplace. Explore why those terms are so important and what proactive steps you can take to prepare your organization for this unprecedented organizational culture shift. More info/register.

Host: Achurch Consulting


Wed 1/27 at 2 p.m. – How Do YOU Hybrid?

We’re asking pioneers and explorers to share their experiences as we venture into the next generation of hybrid meetings. You will gain ideas about engaging both your virtual and in-person audiences, and how to blend those audiences through various intentionally crafted design models. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Rachel Massman, Housing Colorado
  • Arianna Rehak, Matchbox Virtual Media
  • Leah Lazzari, CMP, Matchbox Virtual Media
  • Victoria Fanning, CMP, DES. MGMA

Wed 1/27 at 2 p.m. – Accommodating People with Disabilities at Virtual Meetings and Events

Learn how to anticipate challenges and achieve a smooth, gracious, and respectful virtual meeting and event experience for every participant. Find out why disability inclusion is so important. Hear about communication strategies to accommodate people with disabilities at virtual meetings and events and important resources designed to ease your way as a successful association executive and meeting professional. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Rosemarie Rossetti, Ph.D.,


Thu 1/28 at 1 p.m. – 7 Reasons for Associations to Start or Revitalize Their Podcast (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Casey Callanan, MBA, Clear Contender Media


Fri 1/29 at 12:30 p.m. – Association DEI Social Hour: Accountability

The start of the new year brings new resolutions for individuals and organizations. As you set or update your organization’s DEI goals for the year, it’s important to think about accountability measures to ensure you’re not only setting and achieving the goals, but you’re finding ways to engage a team on the journey. Join us as we discuss your 2021 DEI goals and how to create an accountability plan to help keep you and your teams on track. More info/register.

Presenters:

  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Gemma F. Redondo via Unsplash