The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

I’m always astonished when I meet someone who works for an association that doesn’t even support their professional development. That’s just ignorant. WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development.

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence.

The American Institute of Graphic Arts encouraged their chapters to use Slack and it took off like gangbusters. Billhighway explains why they chose Slack and how AIGA and its chapters are using it.

Two good articles about LinkedIn:

And a few more quick hits before we get to this week’s list of free webinars:

  • A really good list of email marketing best practices. (HubSpot)
  • What happens to employee loyalty (if that still exists) when passive job-matching chatbots become prevalent? (TechCrunch)

Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/17 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/17 at 12:30 p.m. – The Future is in the Air: Talking with Nick Brown about Amazon Alexa and Voice AI Communication (Association Chat)

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Nick Brown, Co-founder and CEO, Effct


Tue 7/17 at 2 p.m. – 30 Revenue-Generating Ideas in 40 minutes

Uncover new ideas for generating revenue from your events. Discover how the ideas have been implemented by others. Explore pricing and marketing practices that will lead to success. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Stacy McManus, CEM, Director, Corporate Alliances & Exhibition Operations American Thoracic Society
  • Tom Pellet, Meetings and Convention Director American Academy of Family Physicians

Wed 7/18 at 11 a.m. – Future Reinvented: Association/Nonprofit Challenges in the World of Exponential Change

Global change is happening at an unprecedented rate. It can seem daunting to derive strategies that keep up with “exponential change”. Hear about the major forces shaping the future, the “possibility explosion” in science and technology, and the potential implications of exponential change on the working world. More info/register.

Host: iCohere

Presenters: Amanda Batson and Steve Wells


Wed 7/18 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 7/18 at 1 p.m. – Hotel Insider Series – Negotiating Venue Food & Bev

Catering is a huge part of your hotel contract, but it is seldom negotiated. Since catering is the most profitable part of the Food & Beverage department, there are ways to negotiate pricing, service options, upgrades, and inclusions, if you know how to do it. Learn how a hotel makes money in catering; what areas can be negotiated; how to stretch your budget; how to avoid hidden fees, minimums and service charges; and how to make sure your catering expense is accurate. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Tom Pasha, founder, CONTACT Planning Inc.


Wed 7/18 at 4 p.m. – Nonprofit IT Management Fundamentals

Learn about IT management essentials and how to build a culture at your organization that includes these fundamentals. Hear about policy and planning, budgeting best practices, and integrating your decision making process and project calendar with the annual rhythm at your organization. More info/register.

Host: Community IT Innovators

Presenter: Johan Hammerstrom, President and CEO, Community IT Innovators


Thu 7/19 from 8 a.m. to 6 p.m. – Reston Herndon Meeting Planners Summer Camp (Leesburg VA)

Expect creative thinking, collaboration, education, and networking while participating in interactive traditional and non-traditional meeting formats. This year, our camp will be even bigger—more topics, more speakers, and more planners determining the program content. 4.5 CEM credits. Location: Leesburg VA. More info/register.


Thu 7/19 at 11:30 a.m. – The Value of a Data Driven Association (Alexandria VA Brown Bag)

Learn how leveraging your association’s data fuels smarter, faster decisions that encourage member engagement, drive adoption and add value to the entire organization. See best practice examples from several associations on their path to create data-driven success. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall

Presenter: Jennifer Gartner, Chief Client Officer, Icimo


Thu 7/19 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 7/19 at 2 p.m. – Health and Wellness Trends for the Event Industry

Hear about results from research done in collaboration with leading experts in wellness that could be used to make events healthier for attendees and the world. More info/register.

Host: Smart Meetings

Presenter: Jaloyn Fockler, SVP, Delos Living


Thu 7/19 at 3:30 p.m. – How to Sell Thought Leadership Sponsorships

More info/register.

Host: The Moery Company


Tue 7/24 at 1 p.m. – How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report

Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. 1 CAE credit. More info/register.

Host: Marketing General, Inc.

Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc.


Tue 7/24 at 2 p.m. – Promote Your Content Effectively to Drive Member Engagement

So you’ve published a blog—now what? We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content? Learn all about some effective methods to promote your internal content. More info/register.

Host: rasa.io


Wed 7/25 at 2 p.m. – Selfie Culture’s Effect on Member Engagement

Taking selfies is often viewed as a common teen pursuit, but selfie culture is becoming a pervasive form of expression beyond Generation Z. Learn about the factors surrounding selfie culture and how they impact member engagement in associations and nonprofits. Hear about tips for extending your own member engagement via a variety of marketing platforms. More info/register.

Hosts: ReviewMyAMS and Altai Systems


Thu 7/26 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Alexandria VA)

What is your biggest challenge in providing value for your corporate partners/sponsors and keeping them happy? Bring your challenges for a facilitated discussion and solutions. Location: Alexandria VA. More info/register.

Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Fri 7/27 at 2 p.m. – The Future of Work (Virtual and In-Person Round Table)

The “gig economy” is here to stay and it’s only a matter of time until it disrupts an industry close to you. Using the ASAE ForesightWorks’ Drivers of Change as our springboard, we will explore the effects that “freelance, gig, contract and temporary work” are bringing to all industries (ours and our members’) and discuss the changes in “employment and workplace systems, educational systems, and social safety net systems” that will be demanded by a changing workforce. Locations: Washington DC and online. More info/register.

Host: ASAE Technology Section Council

Facilitator: Rebecca Achurch, PgMP, PMP, CSM, CAE, Achurch Consulting


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,486 other followers


Creative Commons licensed photo by Jeremy Bishop via Unsplash

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

WBT Systems explains why employer and learner interest in digital badges (credentials) is growing rapidly—and why your association should satisfy that interest.

Does your association IT leader pass the CIO sniff test? David DeLorenzo describes the CIO-level skills all association IT leaders must possess—even if they don’t have the CIO title.

Billhighway shares several ways your association can help chapters find good speakers, including curated lists and different kinds of directories.

What can Dale Carnegie, author of the best-selling book How to Win Friends & Influence People, teach associations about a personalized membership experience? Strangely enough, rasa.io found Carnegie’s insight into human nature and his advice on communication still highly relevant.

Some quick hits before we get to this week’s list of free webinars:

  • If your organization hosts webinars, the American Marketing Association is putting on a best practices webinar on Wednesday, July 11—check it out below.
  • 5 critical components of lead-capture forms. (HubSpot)
  • Here’s why you should stop taking Facebook quizzes: the maker of popular quiz apps on Facebook exposed the personal data of 120 million users. (The Verge)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/10 at 12:30 p.m.* – Making Smarter Sponsorship and Exhibitor Decisions

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/10 at 2 p.m. – Marketing, Membership and a View of the Digital Future for Associations (Association Chat)

Learn how to prepare your organization for digital transformation; where and how to leverage data in your operations; how to leverage digital marketing, especially to engage Millennials and Gen Z constituents; and the consolidation of technology in the association space and what it means for the industry. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Shiv Narayanan, VP of Growth at Personify and CMO of Wild Apricot by Personify


Tue 7/10 at 2 p.m. – PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

Learn a step-by-step process for developing a game plan to transition from being “just” another meeting supplier or planner to becoming an indispensable strategic partner to your event industry counterparts. Hear about new ways to empower yourselves and others to get rid of unnecessary roadblocks, focus on what makes you successful, and then capitalize on these new methods. 1 CMP credit. More info/register.

Host: PCMA

Presenter: speaker, trainer, and consultant Jan Spence


Wed 7/11 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 7/11 at 1 p.m. – Webinar Benchmarks Report 2018

ON24 looked at over 16,000 webinars to find out what really goes into the best webinars, and the results were surprising. Learn about best practices in webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits​. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24


Thu 7/12 at 12 p.m. – Chapters: Are They Worth the Effort?

Learn how to monetize the value of your geographic chapters and establish a more rational basis for the allocation of resources to support those chapters with the use of a ROI calculation template.

1 CAE credit. More info/register.

Hosts: Billhighway

Presenters:

  • Patrick Algyer, Director, Volunteer Relations, Global Business Travel Association
  • Peter Houstle, CEO, Mariner Management & Marketing LLC

Thu 7/12 at 12 p.m. – Simple Steps to Mitigate Monstrous Migration

Content migration is often one of the most time-consuming headaches of a web redesign or build, but it’s also one of the most critical elements of a successful site. Learn how to develop an effective redirect strategy that ensures the new website is optimized for search and users find the content they are looking for. More info/register.

Host: Beaconfire Red

Presenters: Krystee Dryer, Tech Lead and Senior Software Engineer, and Jen Boland, Analytics & Optimization Lead, Beaconfire Red


Thu 7/12 at 12:30 p.m. – Leadership at the Speed of Business

Organizational leaders talk about adaptability, innovation, and change as necessary components of their success. But what does it really mean to be adaptable in the 21st century when today’s stars can lose their value and relevance in a flash? Learn the five keys to successful adaptability and ideas about what they can do to stay relevant. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Rick Lochner


Thu 7/12 at 1 p.m. – From Policy to Performance: Ensuring Successful Teleworking (ASAE FBO Section Council Virtual Huddle)

In an environment where virtual employees are becoming the norm, it’s essential that your association is intentional around creating the right policy, framework and engagement for your teleworking team. Hear about best practices for creating a telework policy that reflects and helps thrive your culture as well as successes and lessons learned from other organizations along this journey. More info/register.

Host: ASAE FBO Section Council

Presenter: Heather de la Riva, SPHR, SHRM-SCP, sHRBP, Director of Virtual Outsourcing, Nonprofit HR


Thu 7/12 at 3 p.m. – ASAE Reston-Loudoun Idea Swap (Leesburg VA)

Join a discussion on creating a highly engaged workforce. Location: Leesburg VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Shira Harrington, founder, Purposeful Hire, Inc.


Tue 7/17 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 7/18 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 7/19 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,486 other followers


Creative Commons licensed photo by Stefan Widua via Unsplash.

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

Langwater Pond, North Easton MA

I just got back last night from visiting my family in Massachusetts so I haven’t had a chance to put together my usual list of free webinars and educational events. When I last looked, nothing was scheduled for next week, probably because of the July 4th holiday.

But I did find some good reads for you before I left for MA…

Since people already have an email habit, the best way to communicate directly with prospects, members and customers is email. Entrepreneur provides a few good tips for making sure your emails end up in someone’s inbox.

WBT Systems explains how to create a really good RFP for a new learning management system (LMS) for your association.

By now it’s proven that content marketing works if you do it the right way. You can’t just fling content up and expect an audience to magically grow. HubSpot shares eight content marketing practices that will serve you well now and into the future.

Some quick hits before we get to this week’s list of free webinars:

  • Why liberal arts and the humanities are as important as engineering. (Washington Post)
  • How Mister Rogers taught us to take care of ourselves. My first album was Mister Rogers’ You Are Special. He was a pretty special and awesome man. (Buzzfeed)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Here are a few events scheduled for the coming weeks from some of my regulars. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/10 at 12:30 p.m.* – Making Smarter Sponsorship and Exhibitor Decisions

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Standard Time unless otherwise noted.


Tue 7/10 at 2 p.m. – Marketing, Membership and a View of the Digital Future for Associations (Association Chat)

Learn how to prepare your organization for digital transformation; where and how to leverage data in your operations; how to leverage digital marketing, especially to engage Millennials and Gen Z constituents; and the consolidation of technology in the association space and what it means for the industry. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Shiv Narayanan, VP of Growth at Personify and CMO of Wild Apricot by Personify


Wed 7/11 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Tue 7/17 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 7/18 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 7/19 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,486 other followers


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

If you’re into association publishing and/or communications, follow the hashtag (#AMPAnnual18) for Association Media & Publishing’s annual conference next week, Monday – Wednesday.

I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process. WBT Systems explains how to develop really good LMS requirements.

Billhighway shares several good ways to help chapters come up with event program ideas and source good speakers. Now that’s the recipe for a trusting and fruitful national/chapter relationship.

Newsletters with curated content are the best. They save me time and lead me to pieces I may not have found on my own. Hmm, sounds like a good membership benefit. Flipboard explains how it curates its “10 for Today” daily email.

Some quick hits before we get to this week’s list of free webinars:

  • How to get better Google search results. (Lifehacker)
  • I don’t think this is the future of education but it might be the right resource for some: Arist, the world’s first text message course, one text a day for a month. (Product Hunt)
  • Everything’s topsy-turvy: Swedish meatballs are really Turkish! (The Guardian)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. You have lots to choose from this week so take advantage because, so far, I see nothing scheduled for next week. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 6/25 at 2 p.m.* – Optimizing the Membership Renewal System

A membership renewal system is an engine that is continuously running and churning out notifications, invoices, and (hopefully) renewals. How do you know all of the many moving parts of the system are working efficiently and effectively? There are many levels of maintenance checks that can be performed on your renewal system to optimize its performance. Walk through a typical renewal system and learn several ways to track the performance of the system regardless of the association and data management systems your membership program may use. More info/register.

Host: The Next Steps, LLC

Presenter: Dan Ratner, Membership Strategist, The Next Steps, LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/26 at 11 a.m. – When Slack-ing is Good for Business

Slack is a communications and collaboration tool that has revolutionized the way people work. Slack has saved Matrix Group and Optimal Networks countless hours, streamlined communications and processes, reduced email traffic internally, and added a whole new element of fun to the workplace. Hear why Slack is one of their favorite tools for business, and how they’ve customized it to best meet their unique organizational needs. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Heinan Landa, CEO, Optimal Networks

Tue 6/26 at 12:30 p.m. – GDPR and Associations …a Month Later

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: The Trust Bridge


Tue 6/26 at 12:30 p.m. – An eLearning Game Changer

Short simulations are a revolutionary new form of educational content, and the results have already been transformative. Unlike previous creation timelines, short sims can be edited, updated, and calibrated quickly. Learn what a short sim is and how to make them adaptable and creative. Get further resources to help you create amazing short sims. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Clark Aldrich, educational simulation designer


Tue 6/26 at 1 p.m. – The Art of Engaging a Virtual Audience

You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Learn creative and easy to implement tactics for engaging your virtual or hybrid audiences. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Jeff Hurt, Executive VP, Education & Engagement, Velvet Chainsaw Consulting


Tue 6/26 at 1 p.m. – Implications of the New Tax Law on Tax-Exempt Organizations (Virtual Huddle Session)

Join a discussion on Unrelated Business Taxable Income (UBTI), how certain fringe benefits expenses can result in UBTI, and much more that will help you understand how the recently passed Tax Cuts and Jobs Act may impact your organization. Attendees will come away with practical guidance to prepare their organizations for the changes ahead as well as insights on dealing with the uncertainties inherent in any new legislation. More info/register.

Host: ASAE FBO Section Council

Presenters:

  • Richard J. Locastro, CPA, JD, Nonprofit Tax Partner, Gelman, Rosenberg & Freedman CPAs
  • Stephen J. Kelin, CPA, JD, Nonprofit Tax Principal, Gelman, Rosenberg & Freedman CPAs

Tue 6/26 at 2 p.m. – Member Engagement or Old Baggage?

There’s a member engagement channel that too many associations aren’t leveraging. In fact, this channel is more often referred to as baggage. There are a number of associations who have turned the baggage into asset. The baggage we’re referring to? Hint: it is your components. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth. Hear a few stories, plus research culled from a survey of association CEOs and association benchmarking study. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • Charlotte Muylaert, Billhighway
  • Peggy Hoffman, FASAE, CAE, Mariner Management
  • Dresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development,Independent Electrical Contractors

Tue 6/26 at 2 p.m. – How to Start Using Facebook Ads to Reach a Big Audience with a Small Budget

Learn how to use Facebook’s ad platform to attract and engage more members, how to find people on Facebook most likely to join and support your organization, what type of ads work best, how to target your audience, and how to avoid common money-wasting traps to ensure you get a positive ROI on your Facebook spend. More info/register.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Manager, Wild Apricot


Tue 6/26 at 3 p.m. – Building a Culture of Entrepreneurship (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference)

Entrepreneurship in associations is about adding value—to our members and to society. However, an entrepreneurial mindset may not come naturally to most associations—there are many reasons why but often, it boils down to culture. So let’s get together and talk about the culture of entrepreneurship. More info/register.

Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association

Presenters:

  • Arlene Pietranton, CEO, American Speech Language Hearing Association
  • Jamie Notter, Culture Consultant and Founder, Human Workplaces

Wed 6/27 from 10 a.m. to 5 p.m. – PCMA Education Conference Rebroadcast

Watch a live rebroadcast online event for the sessions you missed at the 2018 PCMA Education Conference. View the most popular sessions, engage with fellow online participants and earn achievement badges for your participation. More info/register.

Host: PCMA Digital Experience Institute


Wed 6/27 at 12:30 p.m. – Advancing Member Experience with Site Search and Personalization

Today’s digital expectations are set by the likes of Amazon, Google and Facebook who provide exceptional, human-centric user experiences. But how can associations compete with limited budgets? Learn how site search and personalization is leveraged to help close the gap in digital experiences. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adage


Wed 6/27 at 1 p.m. – How to Capture Lifelong Learners: A Holistic Approach to Continuing Education

How can continuing education providers make it easier for professionals to connect with the right resources and navigate through the lifelong learning process? Learn why and how to create a lifelong competency model, how to support self-guided and directed content paths, how AI helps enhance content recommendations and analyze results, the value of digital badges and credentialing, and pricing methods that lock-in long-term subscribers. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Tamer Ali, SVP Education, Community Brands
  • Jacob B. Gold, CAE, Director, Education Development, Community Associations Institute
  • Kevin Pierce, MAT, Manager, Digital Learning, American Academy of Dermatology

Wed 6/27 at 1 p.m. – F&B: Trending Now

Meeting attendees comment more on the F&B portion of evaluations than any other topic. Attendees are more sophisticated and knowledgeable about food than ever due to the Food Network, food blogs and YouTube. Fads come and go with amazing speed, but trends have lasting power. Learn the difference between a fad and a trend in meetings food and beverage options. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Patti Shock, veteran meetings industry educator and F&B expert


Wed 6/27 at 1 p.m. – MythBusters: 10 Common Event Myths Debunked

Hear a debunking of the top ten myths about events and marketing, as well as a review of compelling insights, trends, and best practices. Find out what’s so engaging about engagement; R.O.I. or RO-why are we measuring this anyway; and is B2B, B2C, B2E just really BS. More info/register.

Host: BizBash

Presenter: Dax Callner, Chief Strategy Officer, GES Events


Wed 6/27 at 4 p.m. – Encryption 101 for Nonprofits 

Encryption is rapidly becoming the preferred method for securing information. Learn the basics of how encryption works, how it’s currently used in web and email, and simple tools for using encryption to secure your devices and information. More info/register.

Host: Community IT

Presenter: Matt Eshleman, CTO, Community IT Innovators


Thu 6/28 at 1 p.m. – What Are User Journeys?

User journey mapping is a valuable exercise to help improve user experience or conversion funnels. Learn how a user journey map is created, and how a user journey differs from things they are often confused with, like user personas, user flows, and user stories. More info/register.

Host: Unleashed Technologies

Presenter: Chad Hester, Solutions Architect, Unleashed Technologies


Thu 6/28 at 2 p.m. – The Essential Guide to Event Management Technology

Learn how event technology naturally fits into every stage of the event lifecycle. Hear specific examples about what it really means to replace manual process with event tech and how doing so will make your job easier, deliver better experiences for attendees and positively impact your organization’s bottom line. More info/register.

Host: Smart Meetings

Presenter: Rachel Andrews, Director of Meetings & Events at Cvent


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,486 other followers


Creative Commons licensed photo by D. Jameson RAGE via Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

The Atlantic takes a look at the death of higher education due to declining enrollment. As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. A few years ago I came up with some crazy ideas about how associations could transform higher education. They don’t seem so crazy now.

Another smarty pants who says GDPR has a silver lining—this time it’s Robert Rose from the Content Marketing Institute. He says, “It is the biggest opportunity in more than a decade for content marketers to become strategic.” Makes sense.

WBT Systems explains why the traditional way of collecting online student feedback using evaluation forms isn’t doing the job. They share seven ways to get more useful feedback about online courses, including advice from Dr. Will Thalheimer about better questions to ask on those evaluations.

Although I’m getting tired of all the hoo-hah surrounding failure, I do understand the need to talk about it. We can’t be afraid to experiment (and perhaps fail) and, most importantly, we must learn (and be able to apply what we learn) from failure. Check out Google’s practice of using “postmortems to carefully document and disseminate learnings from any mistakes.”

Some quick hits before we get to the list of free webinars:

  • Nine simple ways to optimize your website for lead generation. (HubSpot)
  • The six things you need to know from Social Media Examiner’s latest social marketing report. (Convince & Convert)
  • 18 Gmail settings that will change how you think about your inbox. I haven’t tried any of these yet. Simple needs. Have you? (Fast Company)
  • The ten most critical Google SEO success factors. (Zyppy)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/19 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/19 at 12 p.m. – Point. Click. Predict.

Artificial Intelligence (AI) and Machine Learning are changing the way we interact with technology in our everyday lives. With more data now being generated than ever before, members expect personalized experiences. Learn how AI and Machine Learning can enable associations to automate this process and predict member behaviors. More info/register.

Host: Community Brands

Presenters:

  • Sig VanDamme, Membership Software Evangelist, Community Brands
  • Rob Banwar, Account Executive, Community Brands

Tue 6/19 at 1 p.m. – The Modern Event Marketer’s Toolkit

Learn which technologies actually translate into results for event marketers, when and where to apply the best tools for your job, how to implement digital tools at your organization quickly and effectively, and which emerging tech you need to be on the lookout for. More info/register.

Host: Feathr

Presenter: Aidan Augustin, co-founder and President, Feathr


Tue 6/19 at 2 p.m. – Trends in Gaming: Harnessing eSports to Lure a Younger Generation of Attendees

Learn how technology is changing the event industry by offering new ways to engage attendees, particularly a new generation. Video games have become a big business and the spaces being built to house tournaments are an opportunity to incorporate more interactive elements in meetings. More info/register.

Host: Smart Meetings

Presenter: Robert Rippee, Director of the Hospitality Lab at International Gaming Institute, UNLV


Tue 6/19 at 2:30 p.m. – Killer Strategies to Get New Sponsors through the Door

The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new ones through the door?” Learn what attracts today’s sponsors, hear about a fantastic sales methodology, and discuss building partnerships that last. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Wed 6/20 at 9:30 a.m. – The GDPR Deadline Has Passed, Have You Done Enough? (Washington DC)

Whether you are already GDPR compliant, GDPR doesn’t affect you (for now), or somewhere in between, you can learn from the companies currently scrambling to put requirements and systems in place to become compliant. Location: Washington DC. More info/register.

Host: ATS

Presenter: William (Bill) Rankin, Compliance Manager, ATS


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 6/20 at 1 p.m. – Gamification for Events: How You Can Use Games to Increase Motivation, Learning and Networking

Learn why are games so motivating and addictive; how games can break down silos, drive engagement and build trust; the most common mistakes when creating a business game; examples of successful business games used in events; and some simple game ideas for your next event. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Bo Krüger, meeting designer and management consultant at Implement Consulting Group


Wed 6/20 at 1 p.m. – How to Rock Your Event Marketing

Learn how to decide what mix of email, social media, public relations, and other types of promotions can help your conference or tradeshow drive attendee registration and excitement. Find out how to compile a team that will execute great ideas. 1 CMP credit. More info/register.

Host: Pathable


Wed 6/20 at 2 p.m. – PowerBI Special Interest Group for Associations and NonProfits

Full agenda to come, but we will do a show and tell of two or three valuable association/nonprofit visualizations and talk about the strategy and implementation behind them. More info/register.

Hosts: Julie Sciullo, CEO, Association Analytics, and Christin Berry, CAE, Senior Director, Business Analytics, ASAE


Wed 6/20 at 4 p.m. – Encryption 101 for Nonprofits 

Encryption is rapidly becoming the preferred method for securing information. Learn the basics of how encryption works, how it’s currently used in web and email, and simple tools for using encryption to secure your devices and information. More info/register.

Host: Community IT

Presenter: Matt Eshleman, CTO, Community IT Innovators


Thu 6/21 at 11:30 a.m. – Intentional Leadership: Organizational Success through Aligning Your Aspirations with Your Operations (Alexandria VA Brown Bag)

Learn about the role of the leader in identifying and deploying purpose, the importance of culture, and on the responsibility of the leader to find the right balance between being a leader that suits both the organization and the individual leader. Hear about the difference between the operational and aspirational needs of an organization and the impacts of each on a leader’s pursuit of organizational outcomes. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall

Presenter: Christopher Smith, Certified Change Management Professional, ChangeSmith


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

It’s happened to many associations. A major corporate sponsor or partner announces at renewal time “we’re outta here”. Or, “your association isn’t in our budget for next year.” What happened? The company had been a supporter for many years and serves many of you members. More importantly, how can you fill this hole of tens of thousands (or hundreds of thousands) of dollars in the revenue budget? Join a discussion on how to help your corporate partners derive value, i.e., how to successfully recruit and retain corporate partners. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Thu 6/21 at 12:30 p.m. – The Case for Leadership: Five Essential Practices

Learn about five essential leadership practices that have emerged based on thirty years of data from over 2 million global respondents. Data will be presented from a small cohort of leaders demonstrating how the group significantly improved their ability to get productive results using these five techniques. Evidence suggests that organizations whose leaders invest in understanding and utilizing these methods can outperform organizations whose leaders do not. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: John Forbes, Leadership and Business Improvement Consultant


Thu 6/21 at 2 p.m. – Successfully Navigating International Meetings

Learn the essentials of international meeting management and how to maneuver through the ever-changing landscape to achieve meeting goals and enhance the attendee experience. Understand trends that impact international meeting management. Review key questions to include on your RFP process and specific negotiations and contract tips. Learn strategies for shipping, custom brokers, technology, and attendee pre-planning information. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Terri Woodin, CMP, VP Marketing and Global Meeting Services, Meeting Sites Resources


Thu 6/21 at 2 p.m. – Generating Year-Round Revenue with Video

Learn about the strategies you’ll need to generate revenue year-round with video. Find out how to establish an online presence with your video content, identify ways to re-purpose your video content into continuing education opportunities, and design a plan on how to monetize live and on-demand content year round. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Shane Tracy, Director of Event Services, Sonic Foundry


Thu 6/21 at 2 p.m. – How to Make Your Event a Professional Matchmaking Hub with Mobile

People become repeat attendees when they see value in your event. What better value than meeting with a like-minded individual who is either interested in what they have to say, sell or helping them further their career? Get actionable tips on how matchmaking can help your attendees make stronger and longer lasting connections. More info/register.

Host: Smart Meetings

Presenter: Kristen Carvalho, Director of Events & Content Marketing


Tue 6/26 at 12:30 p.m. – GDPR and Associations …a Month Later

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: The Trust Bridge


Tue 6/26 at 2 p.m. – Member Engagement or Old Baggage?

There’s a member engagement channel that too many associations aren’t leveraging. In fact, this channel is more often referred to as baggage. There are a number of associations who have turned the baggage into asset. The baggage we’re referring to? Hint: it is your components. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth. Hear a few stories, plus research culled from a survey of association CEOs and association benchmarking study. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • Charlotte Muylaert, Billhighway
  • Peggy Hoffman, FASAE, CAE, Mariner Management
  • Dresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development,Independent Electrical Contractors

Wed 6/27 at 1 p.m. – How to Capture Lifelong Learners: A Holistic Approach to Continuing Education

How can continuing education providers make it easier for professionals to connect with the right resources and navigate through the lifelong learning process? Learn why and how to create a lifelong competency model, how to support self-guided and directed content paths, how AI helps enhance content recommendations and analyze results, the value of digital badges and credentialing, and pricing methods that lock-in long-term subscribers. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Tamer Ali, SVP Education, Community Brands
  • Jacob B. Gold, CAE, Director, Education Development, Community Associations Institute
  • Kevin Pierce, MAT, Manager, Digital Learning, American Academy of Dermatology

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,486 other followers


Creative Commons licensed photo by Vincent van Zalinge via Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

In a recent post, the American Alliance of Museums asks, “Is ‘tax-exempt’ becoming a dirty word?” They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue.

If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions.

We’re one week into the new GDPR-compliant world. Ok, maybe “compliant world” is a stretch. But to help you get there, WBT Systems explains how technology partners should help their association clients comply with GDPR and provides some tips on what you should do on your own end.

Your brain needs you to read every day. A typical Reid-a-book maxim but this time it’s Thomas Oppong at The Startup who’s saying it. He also provides the scientific reasoning behind this common sense advice.

Some quick hits before we get to next week’s free webinars:

  • In December, Google increased the number of allowable characters in SEO meta descriptions, but then they changed their mind. “Google giveth, Google taketh away.” (Moz)
  • How HubSpot uses blogging to rank #1 on Google. (HubSpot)
  • Email is the overlooked backbone of successful content marketing and SEO strategies. (Marketing Land)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 6/11 from 8:30 a.m. to 6:15 p.m.* – PCMA Education Conference Live Online

The PCMA Digital Experience Institute will be livestreaming two full days of sessions from this year’s conference. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. CMP credits. More info/register.

Host: PCMA Digital Experience Institute

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/12 from 8:30 a.m. to 6:15 p.m. – PCMA Education Conference Live Online

The PCMA Digital Experience Institute will be livestreaming two full days of sessions from this year’s conference. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. CMP credits. More info/register.

Host: PCMA Digital Experience Institute


Tue 6/12 at 12 p.m. CST – Chapter Roundtable in Rosemont IL (new roundtable location!)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Tue 6/12 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI. More info/register.

Host: rasa.io

Presenter: Jared Loftus, rasa.io


Wed 6/13 at 12 p.m. – Content as Engagement: How to Make Your Website Insanely Relatable

Video or interview? Blog or press release? Learn how to choose the best content to connect deeply with any key stakeholders on your website.

More info/register.

Host: Elevation

Presenter: Ben Bisbee, Rhinocorn Consulting


Wed 6/13 at 3:30 p.m. – Ask Us Anything About Components (Silver Spring MD Idea Swap)

Having the right component structure with the right support is a secret to maximizing member engagement. So let’s talk! Our pack of SMEs (subject matter experts) include an association CEO, two cool peeps who turned the tables and created a collaborative chapter model, and one who’s an executive director for a chapter and co-author of the 2016 Chapter Benchmarking research and the Chapter of Future Model. They will respond to any chapter/component questions and challenges attendees are facing and want to discuss. 1 CAE credit. Location: Silver Spring MD. More info/register.

Organizer: ASAE Component Relations Section

Presenters:

  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Lindsay Currie, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society (RAPS)
  • Wes Carr, Senior Manager, Chapter and Volunteer Relations, Regulatory Affairs Professionals Society (RAPS)
  • Peggy Hoffman, President, Mariner Management

Thu 6/14 at 12 p.m. – Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Every organization wants to provide its chapters with the tools and programs they need to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective isn’t always a good fit at the local level. Learn how to use the ‘trickle up’ approach to identify the best programs for consideration, different approaches to driving programs at a national level, and best practices when expanding a chapter-level program. 1 CAE credit. More info/register.

Host: Billhighway


Fri 6/15 at 1 p.m. – The State of Marketing in 2018: Where We Are & Where We’re Going

Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry. Which strategies are marketers using? What’s actually working? Get a breakdown of the data and actionable strategies to help you overcome your top marketing challenges.​ More info/register.

Host: American Marketing Association

Presenter: Nora Snoddy, Director of Marketing, Emma


Tue 6/19 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 6/20 at 2 p.m. – PowerBI Special Interest Group for Associations and NonProfits

Webinar details TBA. More info/register.

Hosts: Julie Sciullo, CEO, Association Analytics, and Christin Berry, CAE, Senior Director, Business Analytics, ASAE


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

It’s happened to many associations. A major corporate sponsor or partner announces at renewal time “we’re outta here”. Or, “your association isn’t in our budget for next year.” What happened? The company had been a supporter for many years and serves many of you members. More importantly, how can you fill this hole of tens of thousands (or hundreds of thousands) of dollars in the revenue budget? Join a discussion on how to help your corporate partners derive value, i.e., how to successfully recruit and retain corporate partners. Location: Washington DC. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,486 other followers


Creative Commons licensed photo by Hans Haak via Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

Forget robots, keep your eye on old people—they’ll help companies thrive, says Tyler Cowen. No surprise. Many Boomers can’t afford to retire and they’ve got lots of wisdom and life experience yet to contribute.

Because those Boomers will likely need to update their skills at some point, associations shouldn’t write them off any time soon. Figure out what your aging members need so they turn to you first for education.

Fast Company says email is the next great media platform. Since email is my main source of news and intellectually stimulating reads, I believe it’s already a great media platform. FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read.

Once again, DelCor is making the IT department’s job easier by providing a comprehensive employee termination IT checklist—all the things you have to take care of when an employee is fired or quits. Keep it by the cardboard boxes.

If your content marketing isn’t producing the results you expected, you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. They think if they publish it, somehow the audience will find it. It doesn’t work that way.

Some quick hits before we get to the list of free webinars:

  • Tech analyst Mary Meeker did her famous (among geeks) annual presentation this week. (Recode)
  • Rethink your marketing and PR tactics: 53% of journalists in the U.S. don’t use press releases to find new story ideas. (PR Daily)
  • Another sign of the deplorable state of cable news: a study found 5,000 people may have died from Hurricane Maria in Puerto Rico, but cable news—CNN, MSNBC and Fox—focused on the trivial Roseanne story instead. (Media Matters)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/5 at 11 a.m.* – Doing Business in India

Join a discussion of BICSI (a professional association supporting the information and communications technology community industry) activities in India. Hear about BICSI’s experience in India and recent strategic discussions with BICSI volunteers there. More info/register.

Host: ASAE International Section

Presenter: Paul Weintraub, RCDD, ESS, RTPM, TECH, CAE, Vice President of Global Development & Support

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/5 at 1 p.m. – What’s All the Fuss Over Micro-Credentialing?

Are you like many other association professionals trying to grasp at all the latest buzz words: micro-credentialing, micro-learning, digital badges, etc.? Learn about the emerging trends in the certification/education space, ways to increase the value of your program by incorporating one of these trends, and other new and innovative ways other organizations are offering their education. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Keith and Adrienne Segundo, founders, Limitless Association Solution Resource


Tue 6/5 at 2 p.m. – From Hype to Help: Associations and the Future of Learning and Work

The future of learning and work will look vastly different in the future. The profound implications of accelerating technology adoption, an aging workforce, economic inequality and other factors will see to that. If associations are going to be influential contributors to shaping that future, however, their decision-makers will need to shift current thinking in fundamental ways, steer clear of counterproductive hype and focus on how their organizations can meaningfully help their current and future stakeholders thrive in this dynamic environment. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jeff De Cagna, founder, Foresight First LLC


Tue 6/5 at 3 p.m. – Crisis Management

If you don’t think your organization is vulnerable to a man-made or natural crisis in this day and age, think again. Learn from communication experts and business event peers on the smart practices of crafting and executing a strong crisis management plan. Find out how to assess the strengths and weaknesses of your organization’s plan, craft appropriate messaging for all stakeholders and event participants, and determine next steps for how to further develop your plan to ensure seamless execution. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Nick Willis, Regional Security Manager for Cisco Systems
  • Luca Favetta

Wed 6/6 at 12 p.m. – AMC Client Agreements: Best Practices

Learn about the primary elements of successful agreements between AMCs and their clients, including the scope of services and how to avoid scope creep, hybrid management situations, contract length options, contract termination and the effects of same, protecting confidential information, reciprocal indemnification, intellectual property issues, management company evaluations, and dispute resolution. More info/register.

Host: ASAE AMS Section Council

Presenter: C. Michael Deese, partner, Howe & Hutton


Wed 6/6 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 6/6 at 1 p.m. – Amplify Your Fundraising Events: Get the Latest Donor Trends and Preferences

Learn the top reason donors attend events, along with expectations they have of fundraising events. Find out how event experiences impact donations, how technology can improve fundraising events, and the importance of engagement before and during events, as well as post event follow-ups. More info/register.

Host: Community Brands

Presenters:

  • Rich Dietz, Fundraising Strategist
  • Dianne Kleber, Event Strategist

Wed 6/6 at 2 p.m. – The Essential Guide to Event Management Technology

Hear specific examples about what it really means to replace manual process with event tech and how doing so will make your job easier, deliver better experiences for attendees and positively impact your organization’s bottom line. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Rachel Andrews, Director, Meetings & Events, Cvent


Thu 6/7 at 11 a.m. – Setting Goals to Execute Your Strategy

Hear about research on how leaders can set goals that best help a company to translate its strategy into results. Learn how traditional goal management can actually impede strategy execution; why FAST—frequent, ambitious, specific, transparent—goals are better than SMART ones; how to set goals that best encourage alignment across teams and individuals; and the importance of making goals transparent. More info/register.

Host: MIT Sloan Management Review

Presenters:

  • Donald Sull, senior lecturer, MIT Sloan School of Management
  • Paul Michelman (moderator), editor in chief, MIT Sloan Management Review

Thu 6/7 at 1 p.m. – What Nonprofits Need to Know About Digital Currency

Learn what digital currency is and what it might mean for your organization. Hear how Bitcoin and other currencies affect nonprofits, from donations to payments for programs and services to investments, and whether it’s a passing fad or lasting change. Find out what you need to know in order to evaluate whether digital currency is worth your attention; its risks and benefits; what you need in place in terms of technologies, policies, and procedures in order to accept digital currency; and what responsibilities nonprofits have to educate their constituents about the advantages and risks of digital currency. More info/register.

Host: Idealware

Presenters:

  • Evan Paul (moderator), VP of Products at Guidestar
  • Jesus Pizarro, VP of Financial Innovation at Heifer International
  • Nandini Harihareswara, Digital Ecosystem Broker at UNCDF
  • Paul Lamb, Principal of Man on a Mission Consulting

Thu 6/7 at 2 p.m. – The Internet of Things and Its Impact on Exhibitions and Events

Learn about the Internet of Things, one of the most revolutionary developments taking place around the world today, and the latest products and current opportunities for meeting planners and suppliers. From wearable technology to augmented reality, from smart building to diagnostic tools that help make sense of the vast new streams of data, hear practical advice on how to enhance your current business practices and give you insights into the changes you will need to make in the near future to keep up with your competitors. More info/register.

Host: Smart Meetings

Presenter: Corbin Ball, CSP, CMP, DES, MS


Thu 6/7 at 3 p.m. – Look to the Future: Serving Members and Customers Better by Anticipating Their Needs (Reston-Loudon VA Idea Swap)

Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington/National Capital Community

Moderator: Lesley Boucher, ORI


Fri 6/8 at 1 p.m. – Webinars: Trends, Best Practices, and Avoiding Pitfalls

Learn how to take your webinars to the next level by understanding current webinar trends, applying best practices provided by our clients’ success stories, and implementing learnings from real client use cases, adapting them to the needs of your attendees. More info/register.

Host: Blue Sky eLearn

Presenters:

  • Renee Latimer, MBA, DES, Senior Manager for Meetings Technology, American Dental Education Association
  • Jennifer London, Content Director, Diversity Best Practices
  • Donna Wegener, Executive Director, National TB Controllers Association

Tue 6/12 at 12 p.m. CST – Chapter Roundtable in Rosemont IL (new roundtable location!)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Tue 6/12 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI. More info/register.

Host: rasa.io

Presenter: Jared Loftus, rasa.io


Wed 6/13 at 3:30 p.m. – Ask Us Anything About Components (Silver Spring MD Idea Swap)

Having the right component structure with the right support is a secret to maximizing member engagement. So let’s talk! Our pack of SMEs (subject matter experts) include an association CEO, two cool peeps who turned the tables and created a collaborative chapter model, and one who’s an executive director for a chapter and co-author of the 2016 Chapter Benchmarking research and the Chapter of Future Model. They will respond to any chapter/component questions and challenges attendees are facing and want to discuss. 1 CAE credit. Location: Silver Spring MD. More info/register.

Organizer: ASAE Component Relations Section

Presenters:

  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Lindsay Currie, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society (RAPS)
  • Wes Carr, Senior Manager, Chapter and Volunteer Relations, Regulatory Affairs Professionals Society (RAPS)
  • Peggy Hoffman, President, Mariner Management

Thu 6/14 at 12 p.m. – Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Every organization wants to provide its chapters with the tools and programs they need to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective isn’t always a good fit at the local level. Learn how to use the ‘trickle up’ approach to identify the best programs for consideration, different approaches to driving programs at a national level, and best practices when expanding a chapter-level program. 1 CAE credit. More info/register.

Host: Billhighway


Tue 6/19 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Kevin Noble on Unsplash.