The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Inspired by the recent book from Rob Walker, The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday, WBT Systems shares several ways to shift from everyday thinking so you can notice emerging educational needs that other organizations overlook.

No software is 100% completely reliable. Even Google Calendar and Salesforce had issues recently. That’s why you need to prepare for the unexpected, says Fíonta, by developing a contingency plan aka a disaster recovery/business continuity plan.

If your association is looking for mutually beneficial corporate partnerships instead of predictable, low-value sponsorships, take a look at the STEP framework developed by Lewis Flax.

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. All not-for-profit organizations based in the U.S. (including nonprofits, associations, universities, and government agencies) are eligible to apply for the Mighty Big Grant. The grant application is open through next Friday, July 19.

Tour de France TV commentators combine the history—boils and all (ew)—and the pretty countryside to make a seductive package, says Barry Glendenning at The Guardian. Yes, they do, and Bob Roll is the absolute best replacement for Phil Sherwen, rest his soul.

Some quick hits before we get to next week’s free webinars:

  • Is there a role for associations here? While people puzzle over WeWork, niche co-working spaces continue gaining traction. (Connie Loizos, TechCrunch)
  • Companies are using internal gig platforms to match employees to projects that will help them learn new skills. (Riia O’Donnell, HR Dive)
  • Have smartphones destroyed a generation? How today’s teens are radically different than the generations before them. (Jean M. Twenge, The Atlantic)

Good eats:

  • I’m still thinking about these spiced lamb burgers from Bon Appetit—wish I had one in front of me. Since I don’t grill (gasp! city girl), I went off recipe by using a panini press for some and a skillet for the others. I think my pita was too thick because the bread got too dark before the meat cooked. No matter, they were still scrumptious. I cut the recipe in half but decreased the spices only slightly—love those spices with lamb.
  • We were given a five-gallon bucket full of ripe field-grown tomatoes by Jim’s sister—a farmer dropped off several buckets at her office. On Sunday, I made an excellent tomato, bacon and red onion salad from The Home Cook by Alex Guarnaschelli. I chopped the tomatoes into chunks (not slices), omitted the sugar and used basil instead of tarragon since I have several plants on the deck.
  • Besides a tomato sandwich for breakfast every day, yum, I made three batches of tomato sauce. I was about to start blanching, skinning and food-milling the tomatoes for the first batch when I wondered, is this really necessary? After some research, I’m happy to say, no, it isn’t. Just thought you’d want to know in case you’re fortunate enough to face a tomato glut this summer.
  • Earlier this week, I made an eggplant, tomato and sausage pie from The Harvest Baker by Ken Haedrich. The pie is topped with a parmesan-béchamel sauce that goldens in the oven, so good. Every recipe I’ve made by him turns out spectacular.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/16 at 10:00 a.m.* – Innovation & Customer Focus: The Keys to Global Growth  

Two association executives who have experience at various stages of sustained global business development will share their journeys toward building regional products and customer experiences. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt. Learn how you can lead a culture of change, embrace innovation, learn and adapt. More info/register.

Host: MCI

Presenters:

  • Michael Gips, CAE, Chief Global Knowledge Officer, ASIS International
  • Renata Lerch, former Global Vice President, Marketing & Communications, Scrum Alliance
  • Nikki Walker, Global Vice President of MCI Group’s Association Management & Consulting practice

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/16 at 10:30 a.m. – What Are User Journeys? (Arlington VA)

User journey mapping is a valuable exercise to help improve user experience or conversion funnels for your association. Learn how a user journey map is created, and how a user journey differs from things they are often confused with, like user personas, user flows, and user stories. Location: Arlington VA. More info/register.

Host: Unleashed Technologies

Presenter: Chad Hester, Solutions Architect at Unleashed Technologies


Tue 7/16 at 1 p.m. – Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round

Learn strategies to extend the life and revenue of your highly valued events. Discuss tips on integrating your event content with other areas of your association, and marketing and organizing your content to effectively reach and engage the 80% of your audience who are not attending. Hear from the National Association of School Nurses about how they’ve been successful at doing just this. 1 CAE credit. More info/register.

Host: Impexium

Presenters:

  • Sharon Conley, Web-based Technology Director, National Association of School Nurses
  • Patrick Dorsey, EVP, Marketing, Impexium
  • Jodi Ray, Channel Manager, Blue Sky eLearn

Wed 7/17 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, many companies will be drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies.

Location: Chicago IL. More info/register.

Organizers: Bruce Rosenthal, Partnership Professionals Network, and Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants


Wed 7/17 at 2 p.m. – The Top Technology Trends Transforming the Events and Tradeshow Industries and What It Means for You

Technology will likely change events more in the next five years than it has in the past fifteen. Hear about the major technology trends creating these changes and what you can do to prepare for them. More info/register.

Host: Hubb

Presenter: Corbin Ball, CSP, CMP, DES, MS, speaker and consultant


Wed 7/17 at 2 p.m. – What You Need to Know about CEIR’s “Attendee ROI Playbook” Study

Hear a review of the CEIR study that highlights the findings you may be most interested in and offers suggestions as to how both exhibitors and event organizers can apply this data to their own event efforts moving forward – considering all responses, and as done in the survey, also segmenting responses by generation, gender, and event size. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH)


Wed 7/17 at 2 p.m. – How AI Chatbots Can Increase Revenue, Create Community, and Drive Cost Savings

AI chatbots are taking over basic customer service; they are great at handling repetitive questions, operate 24/7, and always give the right answer. So how can you take advantage of this technology to transform your events, and your brand? Learn how to use chatbots to help build community to drive sales and reduce costs. Find out why attendees choose to open different channels of communication, and once that channel is open, how to leverage it to achieve business goals. More info/register.

Host: BizBash

Presenter: Robert Caldwell, Founding Partner of Sciensio


Wed 7/17 at 3 p.m. – Server 2008 and Windows 7 End of Life: 3 Things You Need to Know

Microsoft announced they will no longer be providing security updates for Windows 2008 and Windows 7 systems as of January 2020. Organizations have 6 months to implement a plan to address the increasing security vulnerability these systems represent to your networks and data. Learn three things you need to know to update your security and plan for this development. More info/register.

Host: Community IT

Presenter: Community IT Innovators CTO Matt Eshleman


Thu 7/18 at 11:30 a.m. – Listening for the Bottom Line: How Curiosity Can Be Good for Business (Alexandria VA Brown Bag)

Learn how listening skills affect our daily work and business interactions, and how we can use listening skills to our benefit and the benefit of our organizations, members, colleagues, and clients. Find out how cultivating curiosity can lead to a genuine desire to understand, and how listening plays a part. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: Anne Duffy, CPCC, ACC, Owner, The Right Duff Coaching, LLC


Thu 7/18 at 12 p.m. – Maximizing Your Native Advertising and Use of Social Media Influencers for Nonprofits

It’s no secret that native advertising and social media marketing are hotter than ever. It’s why “influencer” is now a legitimate occupation, and why Facebook generated $55 billion in ad revenues last year. As these marketing techniques and social media platforms develop over time, the Federal Trade Commission and other regulators are continuing to issue guidance in this space – and, more recently, are bringing enforcement actions. Learn how to use native advertising and social media influencers to spread the word about your nonprofit, and how to do so in a compliant manner. More info/register.

Host: Venable LLP

Presenters:

  • Melissa Steinman, Partner, Venable LLP
  • Annie Lee, Counsel, Venable LLP

Thu 7/18 at 1 p.m. – 15 Key Rules for Managing Your Organization’s Data

Everyone knows that an association’s data is its greatest resource. Yet many associations, regardless of size, struggle with effectively managing their data. Learn the 15 key rules for managing your organization’s database, and 15 tips that you can immediately apply to manage data in your organization. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Wes Trochlil, Owner, Effective Database Management


Thu 7/25 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, associations might hear from their corporate sponsors/partners: “Your association isn’t in our budget for next year.” What to say? How to respond? Can the relationship be saved? Location: Washington DC. More info/register.

Facilitator: PPN convener Bruce Rosenthal, principal, Bruce Rosenthal Associates, LLC.


Thu 7/25 at 1 p.m. – LMS Selection Step-by-Step: How to Find the Ideal Extended Enterprise Solution

Learn how to develop a relevant business case and success metrics; methods for researching and defining use cases and requirements; when to issue an RFP (or not); tips for creating a viable LMS shortlist; and how to make the most of vendor demos and proof-of-concept. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, SVP, Crowd Wisdom LMS at Community Brands

Thu 7/25 at 2 p.m. – 10 Myths About Multigenerational Meetings

Join us as we bust the biggest myths about planning multigenerational meetings. From technology and marketing to content and its presentation, we’ll discuss what motivates each generation and how to capitalize on it at your event. Up to five individual generations are present at your meetings, and you’ll find they share more commonalities than differences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jeff Hurt, Chief Epiphany Officer, Empowered Epiphanies
  • Donna Sanford, Vice President, Sales & Marketing, Ascend Media

Thu 7/25 at 2:30 p.m. – Event Technology Stacks (AWTC Meet-Up – Bethesda MD)

Events and meetings are central to associations, but often the technology supporting them is anything but centralized. Today, a successful event often requires a cornucopia of systems, from exhibit management systems to registration systems—the event technology stack. The quality of your event technology stack can dramatically affect your bottom line and attendee experience. Join an interactive, frank discussion with five leading experts in association events to learn how to build and perfect your event technology stack. Happy hour afterwards! More info/register.

Organizer: Association Women in Technology Champions (AWTC)

Presenters:

  • Lynn Thomson, Water Environment Federation
  • Tina Marmor, Fonteva
  • Michelle P. Wyatt, MBA, cadmiumCD
  • Susanne Connors Bowman, CAE, CoSN

Thu 7/25 at 3 p.m. – Small Staff Association Book Club

Join a discussion of the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 7/25 at 7 p.m. – LEARN: A Content Strategy Maturity Model for Associations (and the Rest of Us) – Arlington VA

In 2017, ASAE commissioned the research study, Association Content Strategies for a Changing World with Carrie Hane, Dina Lewis, and Hilary Marsh as lead researchers. Carrie and Dina will share their findings with us, including the 17 tactics they defined to measure content strategy adoption and the content strategy maturity model that evolved from the study. Location: Arlington VA. More info/register.

Organizer: DC Content Strategy Meetup

Presenters:

  • Carrie Hane, founder of Tanzen
  • Dina Lewis, CAE, founder of Distilled Logic

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems explains why you should measure the lifetime value of your members and customers—both their monetary and non-monetary contributions—and suggests two angles for approaching this metric.

Is your volunteer pipeline looking dry? Billhighway describes eight reasons that members don’t volunteer and provides solutions for all of them .

MemberSuite writes this week about the freelancer membership segment—something near and dear to my heart. They dig into the unique challenges and needs of this growing sector of the workforce–and perhaps your membership too.

At Association Success, Danielle Duran Baron busts some myths about inclusive leadership. She says if there’s no way for different people from different races or nationalities to contribute, then you don’t have an inclusive work culture.

Some quick hits before we get to next week’s free webinars:

  • Should failing phishing tests be a fireable offense? (Brian Krebs, Krebs on Security)
  • How slimy. Because GrubHub is buying up thousands of restaurant web addresses, mom and pop restaurants can’t own their slice of the internet. (H. Claire Brown, New Food Economy)
  • Is this painting by Alessandro Magnasco proof that spaghetti and meatballs is indeed Italian, not Italian-American? (Dina Di Maio, North Carolina Museum of Art)

Good eats:

  • With temperatures in the 90s, I’m craving southeast Asian flavors. I found an easy fish recipe in Quick & Easy Thai by Nancie McDermott: snapper choo-chee (I used striped mullet) with coconut milk, red curry paste, fish sauce, soy sauce, green onions, cilantro, yum. I served it with sweet and spicy Szechuan green beans and leftover roasted potatoes that soaked up the sauce.
  • Friday nights are all about one-pan meals like this taco pasta—I added kale to my version. Yes, only one pan, the pasta cooks in the same pan alongside everything else.
  • I used the extra chorizo from that recipe to make breakfast tacos on Sunday morning, adding sautéed onion to the chorizo/potato mixture. These ended up being knife-and-fork tacos since we stuffed them too full to pick up.
  • Later on Sunday, I made my first banh mi ever thanks to The Banh Mi Handbook by Andrea Nguyen. I marinated chicken thighs with garlic, black pepper, sugar, Maggi seasoning, dark soy sauce and oil. We topped our sandwiches with cucumbers, jalapeno, cilantro, Maggi seasoning, mayo for me, butter for Jim, and pickled carrot and daikon. I’m looking forward to working my way through that cookbook.

Here are the educational events scheduled for the next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

I usually don’t list events with a registration fee but since the Billhighway and Mariner folks are friends of mine, I’m making an exception for their workshop on Wednesday.


Tue 7/9 at 1 p.m. – Digital Event Strategist Course Online Open House

Get an overview of PCMA’s Digital Event Strategist (DES) Course. Hear about the ROI on a DES certification, what types of job responsibilities pursue a DES, and how a DES can elevate your career and skill set. More info/register.

Host: PCMA

Presenter: Leslie Wingler, PCMA, Education Manager

*All times are Eastern Daylight Time unless otherwise noted.


Wed 7/10 at 8:00 a.m. – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC)

Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Dive into how you can lead, support and measure these initiatives. You’ll have a stronger channel and a chapter network that’s aligned with your association’s membership goals. CAE credits. Location: Washington DC. More info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Wed 7/10 at 12 p.m. – Learning from Successful Advocacy Campaigns

Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. During this live chat, award-winning panelists from the American Massage Therapy Association for their advocacy campaign on Addressing the Opioid Epidemic with Massage Therapy will be available to answer any questions you have about planning and launching a successful advocacy campaign. More info/register.

Organizer: ASAE Communications Professionals Community

Presenters: Jocelyn Pysarchuk, Senior Director of Knowledge Transfer, and Kristin Taylor, Strategist, Communications & Content, American Massage Therapy Association


Wed 7/10 at 1 p.m. – Association Content Strategies for a Changing World Research Report

Hear about the findings of this ASAE Foundation study and the content strategy maturity model that was developed as a result. Join the Content Forum. More info/register.

Host: Content Forum

Presenters:

  • Carrie Hane, author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow
  • Dina Lewis, CAE, content strategist and founder, Distilled Logic and Content Forum
  • Hillary Marsh, content strategy consultant for associations, nonprofit organizations, education, and other content-rich organizations

Wed 7/10 at 1 p.m. – Preparing for the CMP Exam

While the CMP exam is rigorous and comprehensive, many candidates tell us that having an understanding of the testing process and a plan for study have helped them be successful when they sit for the exam. Review the full CMP exam experience, eligibility requirements, the exam day experience, from the check-in process to the computer–based testing, as well as receiving and interpreting your final exam results. 1 CMP credit. More info/register.

Host: Events Industry Council

Presenter: Josh Hinman, Events Industry Council’s Certification Coordinator


Thu 7/11 at 11 a.m. – What’s New in User Experience and Design?

Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth. Find out how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it. Hear recent examples of user experiences that we optimized for our clients and what we learned as a result. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, Creative Director Alex Pineda, and Senior Consultant Kevin VanEvery


Thu 7/11 at 2 p.m. – Welcoming Diverse Travelers with More Inclusive Events

Organizers want everyone to feel welcome at their events, but LGBTQ+ attendees face challenges that are often not understood or even addressed by the industry. From gender-neutral bathrooms to inclusive language, forward-thinking planners and venues are stepping up their efforts to welcome gender-diverse attendees and breakdown heterosexual biases. Take a closer look at who LGBTQ+ attendees are, what their particular needs and sensitivities are, and how their experience can inform a more inclusive welcome for all attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Billy Kolber, Ed Salvato, and Kenny Porpora, co-founders of HospitableMe


Thu 7/11 at 3 p.m. – Leadership Jazz (ASAE Reston Loudoun Idea Swap, Reston VA)

The goal of Leadership Jazz is to open a dialogue among association chief executives to identify commonalities, create awareness of possible synergies, identify best practices and hopefully create a supportive network of leaders. We will have 4-5 association executive leaders on the panel.

1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Moderator: Julie M. Broadway, CAE, President, American Horse Council & American Horse Council Foundation


Tue 7/16 at 1 p.m. – Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round

Learn strategies to extend the life and revenue of your highly valued events. Discuss tips on integrating your event content with other areas of your association, and marketing and organizing your content to effectively reach and engage the 80% of your audience who are not attending. Hear from the National Association of School Nurses about how they’ve been successful at doing just this. 1 CAE credit. More info/register.

Host: Impexium

Presenters:

  • Sharon Conley, Web-based Technology Director, National Association of School Nurses
  • Patrick Dorsey, EVP, Marketing, Impexium
  • Jodi Ray, Channel Manager, Blue Sky eLearn

Wed 7/17 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, many companies will be drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies.

Location: Chicago IL. More info/register.

Organizers: Bruce Rosenthal, Partnership Professionals Network, and Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants


Thu 7/18 at 1 p.m. – 15 Key Rules for Managing Your Organization’s Data

Everyone knows that an association’s data is its greatest resource. Yet many associations, regardless of size, struggle with effectively managing their data. Learn the 15 key rules for managing your organization’s database, and 15 tips that you can immediately apply to manage data in your organization. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Wes Trochlil, Owner, Effective Database Management


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


 

Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Clint Patterson via Unsplash

 

Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems encourages associations to provide educational programs for vendor members—you may call them affiliate, associate, or supplier members, I like to think of them as industry partners. These members need industry knowledge. And, whether they know it or not, they need to learn how to effectively network and build relationships with fellow members.

I also like a term I picked up from Bruce Rosenthal: “corporate partners” instead of “sponsors.” At Association Success, he explains how associations can provide real ROI value to their corporate partners, instead of the minimal transactional value they usually provide.

You can’t take anyone’s inbox and attention for granted. Maybe you can get a member to open your email, but will they read it, or at least skim it, to the end? MemberSuite shares four tactics for improving email content and format that will make your emails more compelling and engaging.

If your association still has a file storage server in a closet somewhere, you need to read this article by Brian Sheehan at DelCor Technology Solutions. He explains how cloud-based file storage solutions have changed in the last six months and what you need to consider before making a choice.

Some quick hits before we get to next week’s free webinars:

  • Quartz hired three Fiverr workers to write about Fiverr’s IPO. Lesson: you get what you pay for. (Alison Griswold, Quartz)
  • A compelling argument: scientific research shouldn’t sit behind a paywall. (Randy Schekman, Scientific American)
  • Is voice over-hyped? A new survey suggests lower adoption than previously thought. (Greg Sterling, Search Engine Land)

Good eats:

  • A few things I love about this recipe for “jammy” summer squash and basil pasta… It’s easy and scrumptious. You have a reason to splurge on big ziti-style pasta tubes from that specialty brand you normally don’t purchase. A mix of cayenne pepper and sweet paprika can fill in for Aleppo pepper, but now you have an excuse to buy Aleppo pepper for next time. A few nights later, forget the pasta and just make squash this way, yum.
  • I sense a meatball phase coming on. Blame these chorizo meatballs. Instead of red onion, I used spring onions because they’re taking over my produce drawer (blame my CSA), and wheat breadcrumbs because I forgot to buy bread and all we had was an old wheat hot dog roll—perfect. By the way, Leite’s Culinaria recipes never fail.

Here are the educational events scheduled for the next two weeks – there’s nothing going on next week due to the holiday. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


I usually don’t list events with a registration fee but since it’s quiet around here, and the Billhighway and Mariner folks are friends of mine, I’m making an exception just this once.

Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC)

Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Dive into how you can lead, support and measure these initiatives. You’ll have a stronger channel and your chapter network will be aligned to association membership goals. CAE credits. Location: Washington DC. More info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Wed 7/10 at 12 p.m. – Learning from Successful Advocacy Campaigns

Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. During this live chat, award-winning panelists from the American Massage Therapy Association for their advocacy campaign on Addressing the Opioid Epidemic with Massage Therapy will be available to answer any questions you have about planning and launching a successful advocacy campaign. More info/register.

Organizer: ASAE Communications Professionals Community

Presenters: Jocelyn Pysarchuk, Senior Director of Knowledge Transfer, and Kristin Taylor, Strategist, Communications & Content, American Massage Therapy Association


Thu 7/11 at 11 a.m. – What’s New in User Experience?

Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth. Find out how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it. Hear recent examples of user experiences that we optimized for our clients and what we learned as a result. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, Creative Director Alex Pineda, and Senior Consultant Kevin VanEvery


Thu 7/11 at 2 p.m. – Welcoming Diverse Travelers with More Inclusive Events

Organizers want everyone to feel welcome at their events, but LGBTQ+ attendees face challenges that are often not understood or even addressed by the industry. From gender-neutral bathrooms to inclusive language, forward-thinking planners and venues are stepping up their efforts to welcome gender-diverse attendees and breakdown heterosexual biases. Take a closer look at who LGBTQ+ attendees are, what their particular needs and sensitivities are, and how their experience can inform a more inclusive welcome for all attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Billy Kolber, Ed Salvato, and Kenny Porpora, co-founders of HospitableMe


Thu 7/11 at 3 p.m. – ASAE Reston Loudoun Idea Swap (Reston VA)

Save the date, more info to follow.

1 CAE credit. Location: Reston VA.

Organizer: ASAE Greater Washington / National Capital Community


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intentional online communities.”

Are you having a hard time convincing your association’s “old-school” classroom instructors to give online learning a chance? WBT Systems describes several reasons for subject matter expert (SME) resistance and ways you can overcome those obstacles.

Fíonta explains the value-based design approach to improving user experience. This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance

Tracy King, CAE, asks, “The continued growth of the contingent workforce is transforming the professions we work in, but is professional development addressing this important shift?” She raises three issues in particular that associations must address, including access to programming.

Associations must also address the impact of automation and robotics on jobs. As jobs change, career pathways and certification programs must change as well, says The Urban Institute.

Some quick hits before we get to next week’s free webinars:

  • Tricky scam plants phishing links in Google Calendar invites. (Lily Hay Newman, Wired)
  • “Curious is a good thing to be. It seems to pay some unexpected dividends.” I love every word of this post. (Iggy Pop talking with Anthony Bourdain, via Austin Kleon)
  • A house full of books—whether they’re read or not—enhances intellectual capacity and literary habits. (Karen Hopkin, Scientific American)

Good eats:

  • Wow wow wow. If you are in the midst of strawberry season—sadly, it’s over here—you must make this strawberry shortcake recipe from Bon Appétit. This is hands-down the best shortcake I’ve ever had.
  • My CSA share this week and last included baby purple and red potatoes. I made garlic-herb smashed potatoes to go along with some NC-caught monkfish last weekend. Love monkfish, truly poor man’s lobster.
  • Although this maple-barbecue glaze is meant for salmon, it’s one of my favorite preparations for boldly flavored fish, like mackerel. Try it on bluefish too.

Here are the educational events scheduled for next week. I had to upload this earlier than usual so I apologize if I missed anything obvious. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Learn what members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/25 at 12:30 p.m. – 2019 eLearning Hype Curve Predictions: Midyear Update

Each year, Web Courseworks issues its predictions for the top learning trends of the upcoming year. In the past, we’ve plotted these predictions through dead reckoning – relying on our experience living, eating, and breathing online learning all day, every day. But for 2019, we came armed with data. Is blockchain still all the rage in the eLearning world? Where is micro-learning in the curve? Is simulation out? Find out the answers in our midyear review of our 2019 predictions of eLearning trends. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy, Web Courseworks
  • Joh Leh, CEO and Lead Analyst, Talented Learning

Tue 6/25 at 1 p.m. – 5 Keys to Association Website Success in 2019 (and Beyond)

­Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations. Learn five key web strategies to help you beat out your competition, engage members and prospects, grow revenue, and build a plan for 2019 and beyond. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Tue 6/25 at 2 p.m. – The Invisible Workload of Meeting Planning

Ask anyone who plans events about the invisible workload of their job and they’ll know exactly what you’re talking about: the stress or event management, the chaos, the mental weight of it all. Discuss automating mundane and manual tasks using event tech. Learn how to ease stress to focus on creating a once-in-a-lifetime experience. More info/register.

Host: Smart Meetings

Presenters:

  • Myllisa Patterson, Senior Director Event Cloud Campaigns at Cvent
  • Paulina Curto, Manager, Meetings & Events at Cvent
  • Jen Maltba, Marketing Manager at Cvent

Tue 6/25 at 3 p.m. – Transforming Association Meetings (online and Washington DC)

Are the returns on meetings worth the intense investment of time and resources? Or, in today’s digital world, are there better ways for associations to earn while helping members engage, co-create, and connect year-round?

If meetings continue to matter, let’s examine if there are smarter ways to make them viable and valuable without being all-consuming. Let’s talk about the competition (from for-profit entities in our space that organize meetings) and whether we can stand up to or collaborate with our competitors. And let’s discuss how we can make conferences a participatory experience for attendees while extending the benefits far beyond the three days. 1 CAE credit. Locations: online and Washington DC. More info/register.

Organizers: Associations Catalyzing Entrepreneurship and MoCo Idea Swap

Presenters:

  • Jeannie Campbell, chief operating officer of the National Council for Behavioral Health
  • Don Dea, co-founder of Fusion Productions
  • Jeff Hurt, founder and CEO of Empowered Epiphanies

Wed 6/26 at 11 a.m. – Mobile Event App Best Practices: Boost Your Attendee Engagement

You’ve made the investment in your mobile event app, spent so much time making it functional and fantastic looking, but you’re only seeing about 45% user adoption. Or … [Ed.: That’s all she wrote!] 1 CMP credit. More info/register.

Host: Pathable


Wed 6/26 from 11:30 a.m. to 7:30 p.m. – PCMA EDUCON LIVE 2019

Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles. We will be streaming sessions from 2 of our 5 studios, along with our Wednesday and Thursday Main Stage sessions, and of course, our live interviews with numerous industry thought leaders and speakers. More info/register.

Host: PCMA


Wed 6/26 at 12 p.m. – On Point with Membership Onboarding (Washington DC Idea Swap)

How do you build loyalty and demonstrate enough value-add to retain existing association members? One way is to draw them in immediately by offering a solid onboarding program showcasing all the amazing benefits your organization offers. Learn the steps to create, implement, evaluate and refine your onboarding program to build affinity with your members and, maybe even hike up your association’s member retention rate. 1 CAE credit. Location: Washington DC. More info/register.

Host: Dan Ratner, membership strategist at The Next Steps, LLC

Presenter: ASAE Greater Washington / National Capital Community


Wed 6/26 at 12 p.m. – Legal Structuring for Nonprofit Organizations: Creating Systems, Affiliates and Subsidiaries (Washington DC and online)

As nonprofit organizations grow and expand their operations, the questions arise of whether to create additional legal entities to house certain activities and whether to create a “parent” organization to supervise a system of nonprofit organizations. Issues of liability, separation of functions, and tax considerations all come into play in choosing the best legal structure to employ. Questions of governance and the proper form of entity—whether nonprofit or for-profit, and whether corporate, partnership, or LLC—must also be addressed. Locations: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • Bob Waldman, Chair, Venable’s Business Division
  • Don Blanchon, Chief Executive Officer, Whitman-Walker Health Systems

Wed 6/26 at 12:30 p.m. – How to Use Ads for Advocacy

Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters. Learn about tactics and best practices on how to effectively set up your online advertising efforts for advocacy. More info/register.

Host: Phone2Action

Presenter: Stephanie Stouffer, Director of Strategic Accounts, Phone2Action


Wed 6/26 at 1 p.m. – Best-in-Class: Big League F&B Trends from Caesars’ Michele Polci

Hear about the recent group culinary trends Polci is seeing, along with her secrets of F&B success at any scale. Discover how Caesars Entertainment plans and executes its F&B programs. Hear budget-friendly ideas you can incorporate to spice up your F&B offering. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Michele Polci, director of citywide catering sales for Caesars Entertainment


Wed 6/26 at 2 p.m. – Staff Turnover: Accepting the Inevitable and Planning for Success

Is your association experiencing staff turnover? Find out how your member-based organization can not only survive, but also thrive in spite of employee turnover. Learn how to improve knowledge transfer and expedite the onboarding process as employees come and go. 1 CAE credit. More info/register.

Host: Protech

Presenters: Bryan Goldman and Abby Springer, Protech


Wed 6/26 at 2 p.m. – The Data-Driven Event: Battle-Tested Data Insights for Event Professionals

Learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. Hear about simple tools to collect helpful data and data visualization tactics to communicate your findings. More info/register.

Host: Hubb

Presenter: Allie Magyar, Founder & CEO, Hubb


Wed 6/26 at 2 p.m. – How to Find and Plan the Perfect Event Space

With a world full of options, how do you find the perfect place to help you achieve your event goals? Hear about best practices to ensure your dream space works for your event and produces the outcomes you want. Learn what attendees want and how the event space and destination impacts their experience, what to do (and not do) to choose a crowd-pleasing venue that also works for the planning team, and how to develop a positive relationship with your target venues to get the perfect space for your event. More info/register.

Host: BizBash

Presenter: Lauren Puglisi, Director of Sales at Cvent


Thu 6/27 from 11:30 a.m. to 7:30 p.m. – PCMA EDUCON LIVE 2019

Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles. We will be streaming sessions from 2 of our 5 studios, along with our Wednesday and Thursday Main Stage sessions, and of course, our live interviews with numerous industry thought leaders and speakers. More info/register.

Host: PCMA


Thu 6/27 at 1 p.m. – Creating and Developing Successful Magazines (Live Chat)

During this live chat with panelists from organizations that recently won awards for their print and electronic magazines, they will be available to answer any questions you have about launching a magazine. Bring questions about goals, strategy, developing metrics, or anything else related to the development of an award-winning magazine. More info/register.

Host: ASAE Communication Professionals Community

Panelists:

  • Chere LaRose, Society of Actuaries
  • Francess Moffett, American Student Dental Association

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Phoenix Han via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. But, the research proves that loneliness is a big problem these days, especially for younger generations. WBT Systems explains how association membership can be an antidote to the loneliness epidemic.

Email open rates are depressingly low for many associations, which is so strange when you think about it. Wouldn’t members always open emails from their association? If only. MemberSuite suggests several tactics that can help your association improve its email open rate.

26 percent of American adults haven’t read even part of a book within the past year. I find that so sad. Christina DesMarais at Inc. shares the benefits of reading, according to science.

I came upon a quote this weekend that sums up the state of reading in my house:

“Every morning, I have woken up knowing that I will never run out of books to read. That has been my life.” —Kenzaburo Oe

Some quick hits before we get to next week’s free webinars:

  • “Attention is the beginning of devotion.” Reading Mary Oliver in an age of distraction. (Franklin Foer, The Atlantic)
  • How to have more epiphanies. (Stephanie Vozz, Fast Company)
  • “Plugging into a public USB port is kind of like finding a toothbrush on the side of the road and deciding to stick it in your mouth. You have no idea where that thing has been.” Point made. (Suzanne Rowan Kelleher, Forbes)

Good eats:

  • Another great gadget dish: spiralized kohlrabi aglio e olio from Inspiralize Everything. It’s just like the spaghetti dish—olive oil, garlic, red pepper flakes, parsley and parmesan. I added raisins to mine.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics

Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Julie Sciullio, CEO, Association Analytics

*All times are Eastern Daylight Time unless otherwise noted.


Wed 6/19 at 11:00 a.m. – Why Content Marketing Is Key in B2B Lead Generation Efforts

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Host: eLearning Industry

Presenters:

  • Jon Graves, VP of Sales at eLearning Industry
  • Brittni Kinney Ratliff, VP at Influence & Co.

Wed 6/19 at 12 p.m. – Tracking Chapter Effectiveness: Tips for Creating Powerful Dashboards

When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. Get tools and tips for creating benchmarking dashboards that make your data meaningful to you, your chapters and your staff. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


Wed 6/19 at 1 p.m. – How to Become an Event Strategist

How can you progress your career in a clime of uncertainty? EventMB recently completed comprehensive research into what hiring managers want for candidates applying for top planning roles. Get access to extended data from our recent research, a clear plan of action to elevate your career, and the tools that can make you more strategic at work. 1 CMP credit. More info/register.

Host: Event MB.com

Presenter: Julius Solaris, Founder and Editor in Chief, EventMB.com


Wed 6/19 at 2 p.m. – Board Governance That Will Keep Your Board Engaged But Out of the Weeds

Learn about board governance models that effectively keep the board informed, engaged and accountable, while providing them the confidence that leadership and staff are managing the day-to-day operations of the association. Explore the role of the board in strategic planning, financial oversite, and member engagement as well as ways to leverage board members as people of influence who can drive the mission of the association. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members.

Host: Dallas-Fort Worth Association Executives (DFWAE)

Presenters:

  • Julie Hart, President, CFO by Design
  • Alison Best, CDME, Partner at CFObd

Wed 6/19 at 2 p.m. – Your CMP Roadmap (Rebroadcast)

Whether you are considering if the CMP program is worth it or looking for last minute exam preparation tips, this webinar will cover the process of obtaining your CMP from beginning to end. Get step by step guidance for applying and laying the career groundwork for obtaining your CMP, a comprehensive look at the different study aids available – what works and what doesn’t work, and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited


Wed 6/19 at 2 p.m. – Easy Tips to Better #ENGAGE Your Attendees Through Instagram

Hear easy-to-implement tips for making your meetings and events Instagram-friendly. Find out how to maximize social media exposure before, during and after the event. Learn how to take pro-style smartphone photos, even during a busy day, and recognize social savvy attendees to build a loyal following. More info/register.

Host: Smart Meetings

Presenters:

  • Sheryl Shelton, Manager, B2B Marketing & Social Media, Hilton
  • Justin Fox Burks, professional food photographer and cookbook author, also known as The Chubby Vegetarian @chubbyveg.

Wed 6/19 at 2 p.m. – What You Need to Know about CEIR’s “Marketing Spend Decision” Study

Hear about the findings of the 2018 CEIR study which explains how B2B exhibitors allocate their marketing dollars, why they exhibit at the trade shows they’ve selected, how they evaluate their success at those same trade shows (including why they increase or decrease their participation as to number of events and/or booth size, and where they reallocate their remaining funds). More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)


Wed 6/19 at 3 p.m. – SharePoint for Your Nonprofit

Find out what SharePoint can do for your nonprofit. Learn about new options, and get answers on common user problems and insight into SharePoint implementation. More info/register.

Host: Community IT Innovators

Presenter: Steve Longenecker, Community IT Innovators


Thu 6/20 at 11:30 a.m. – High-Performing Teams: Deconstructed

Find out how high-performing teams work, how they’re different, and how they seem to achieve the impossible. Understand the importance and inter-reliance of high-performing teams and creative leadership. Learn the three characteristics that define agile, competitive organizations. 1 CAE credit. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, VC4, The Association Whisperer

Presenter: Dennis Brouwer


Thu 6/20 at 12 p.m. – Membership Recruitment Tips and Tricks

Learn how to attract the attention of non-members and get them to join your association. More info/register.

Host: Your Membership


Thu 6/20 at 1 p.m. – Six Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Discover the role infographics play in a healthy communications mix. Learn about the benefits of using infographics to visualize your data, the resources available to create them, and what types of organization goals they can aid. More info/register.

Host: Idealware

Presenter: Laura Quinn


Mon 6/24 at 2 p.m. – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Learn what members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC


Mon 6/24 at 3 p.m. – How to Go Around IT for Your Business Needs: Do’s, Can’s and Should You’s? (Schaumburg, IL)

Join a roundtable discussion about the very good reasons that your business unit might go out, specify, evaluate and purchase a technology solution without involving your IT peers. Learn what you should look out for, what you will then be accountable and responsible for, and why you might consider NOT doing the “end-run” around your IT team. 1 CAE credit. Location: Schaumburg, IL. More info/register.

Organizer: ASAE Technology Professionals Council

Moderators:

  • Gayathri Kher, President of FusionSpan and ASAE Technology Council Chair
  • Marc Bernstein, Director of Information Technology, American Society of Anesthesiologists and ASAE Technology Council Member.

Tue 6/25 at 1 p.m. – 5 Keys to Association Website Success in 2019 (and Beyond)

­Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations. Learn five key web strategies to help you beat out your competition, engage members and prospects, grow revenue, and build a plan for 2019 and beyond. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

When’s the last time you talked to your AMS vendor? When you wanted to bitch about something? No bueno. Wes Trochlil explains why you should meet with your association management system partner at least once a year.

Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers. WBT Systems shares tips for building a moonshot culture at your association and an educational moonshot of your own.

MemberSuite recommends a member-first approach to your association’s email strategy. Their post suggests five steps that will ensure the relevancy and frequency of your emails hits the sweet spot.

Should suppliers be members? Of course? Maybe? Absolutely not? Elizabeth Engel dives into this fascinating (to me, anyways) issue in this must-read post and provides some interesting angles to chew on.

Some quick hits before we get to next week’s free webinars:

  • Eight female executives on the habits they gave up on their path to success. (Lindsay Tigar, Fast Company)
  • Realistic personal finance hacks—share this with the young adults (and maybe older ones too) in your life. (Morgan Housel, Collaborative Fund)

I know, I know, this isn’t a food blog. I have a languishing food blog. But if you know me, you know I’m always thinking about my next meal, and I like to share good eats, so…

  • On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) and bacon, of course. I love brunch at home, especially during blueberry season.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/11 at 2 p.m.* – Ready Player One for Associations (Association Chat)

Hear what associations are doing with VR/AR today and what they could do in the near future. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/11 at 2 p.m. – The Road to Member Engagement Is Paved with Personalized Marketing

Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Vivian Swertinski, Sr. Manager of Strategic Services, Higher Logic


Tue 6/11 at 2 p.m. – Ready Producer One: Propel Your Event to the Next Level

Find out how to overcome the barriers to entry and start offering successful digital events. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy. 1 CMP credit. More info/register.

Host: PCMA

Presenter: William Thomson, Events Consultant, Gallus Events


Wed 6/12 at 12 p.m. – 3 Digital Trends Associations Should Start, Stop and Continue Doing

To develop the best possible user experiences, you must truly understand your audiences—and the way to do that is through data. Hear insights from more than 3,400 in-depth user interviews and usability studies on the motivations of association members. Learn how to apply the “Start, Stop, Continue” technique, a classic performance feedback approach as well as strategic planning tool, to your association. More info/register.

Host: Gravitate Solutions

Presenters:

  • Rob Miller, CAE, SVP of Revenue, Gravitate Solutions
  • Sandy Marisco, CEO, Sandstorm Design

Wed 6/12 at 12:30 p.m. – From Start to Finish: An All-Inclusive Guide to Selecting an AMS

Learn what it takes to understand your needs and how to establish requirements, draft a clear, thoughtful request for proposals (RFP), and create an effective process for evaluating and selecting a vendor. More info/register.

Hosts: Personify and ReviewMyAMS

Presenters:

  • Teri Carden, founder of ReviewMyAMS
  • Megan Lopez, senior marketing manager at Personify

Wed 6/12 at 2 p.m. – 10 Common Webinar Mistakes to Avoid in 2019

Learn tips and best practices to make sure that your webinars are always a success, including secrets for driving webinar registration, delivering a more engaging audience experience, speaker best practices, and more effectively converting webinar leads. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Thu 6/13 at 12:30 p.m. – We Want You Back: Tools to Re-Engage Lapsed Members

Your association’s goal is to provide meaningful experiences so your members stay engaged. But what happens when they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Scott Oser, president, Scott Oser Associates, Inc.


Thu 6/13 at 2 p.m. – Negotiating International Meeting Contracts: Are You Prepared?

Learn how to recognize the three fundamental principles to follow when negotiating international meeting contracts, international contract basics and how different cultures handle the negotiation process, and important terms in international hotel contracts and how they should be written. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: John S. Foster, Esq., CHME, attorney at Foster, Jensen & Gulley


Thu 6/13 at 3 p.m. – Association Advocacy & Public Affairs: Strategy vs Tactics and Messaging (Reston-Loudoun VA Idea Swap)

Learn about making the most out of your communications strategy, knowing the difference between strategy vs tactics, and framing an effective advocacy message. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Dan Rene, communications coach, LEVICK


Wed 6/19 at 12 p.m. – Tracking Chapter Effectiveness: Tips for Creating Powerful Dashboards

When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. Get tools and tips for creating benchmarking dashboards that make your data meaningful to you, your chapters and your staff. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Mike Lewinski via Unsplash

 Amazon links are affiliate links that allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Superstition Mountains Wilderness, AZ - Free professional development resources and events for CAEs, association staff and others in the association community

Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.

Millennials are the largest generation in the workplace but not in most associations’ membership. MemberSuite explains how you can improve your value proposition and membership experience for young professionals.

An anonymous board member—who’s a nonprofit governance consultant by day—shares a story with BoardSource about a “duty of care” failure that anyone who works with a board should read.

Associations need lots of data to better understand members, gain insights and make decisions. But how do you prevent all that data from causing analysis paralysis? Tobin Conley, CAE, at DelCor Technology Solutions explains how data governance can tame the data deluge and improve decision-making.

Here’s a prediction from Stuart Meyer at Association Success: “Half or more of the association workforces over the next decade or two will be comprised of highly specialized freelance talent wanting a more flexible life, and associations wanting a more cost-effective and flexible workforce.” What do you think? Sound plausible? I think so.

Some quick hits before we get to next week’s free webinars:

  • A willingness to shift your perspective can help your organization come up with innovative solutions. (Scott Monty)
  • Good news: Trade associations are making strides on gender diversity, with women holding 41% of CEO or executive director roles. (Alex Gangitano, The Hill)
  • It’s blueberry season here. I made these delicious blueberry crumb bars last weekend. (Smitten Kitchen)
  • We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Or, substitute asparagus for the peas, sadly our asparagus season is over. (Seasons & Suppers)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Wed 6/5 at 12 p.m.* – Common Legal Pitfalls and How AMCs Can Help Clients Avoid Them

Hear about the most common legal problems that nonprofits managed by AMCs should be able to spot and prevent. Find out how AMCs can determine if a client has one of these common hidden problems and how they can avoid them. 1 CAE credit. More info/register.

Host: ASAE AMC Section Council

Presenter: Ben Tesdahl, attorney, Powers, Pyles, Sutter & Verville PC

*All times are Eastern Daylight Time unless otherwise noted.


Wed 6/5 at 1 p.m. – The State of Community Management 2019

Explore the key findings from The State of Community Management 2019 report, including why communities generate high engagement rates, how communities are transforming their organizations, and how community leadership needs to evolve. More info/register.

Host: Higher Logic and Community Roundtable

Presenters:

  • Rachel Happe, Co-Founder and Principal, The Community Roundtable
  • Heather McNair, Chief Community Officer, Higher Logic

Wed 6/5 at 2 p.m. – The Power of Personalization: How to Create Individual Attendee Experiences at Your Next Event

Personalization is easier than ever. With technology, you can gather data and automate tasks to treat attendees as individuals at every stage of your event. Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Madison Layman, Sr. Associate of Content Marketing, Cvent


Wed 6/5 at 2 p.m. – How to Modernize Your Exhibitor Education Program

There’s no better way to increase exhibitor satisfaction and retention than to help exhibitors get more value out of their participation in your trade shows. Exhibitor education is a proven approach to accomplishing this goal, however many event organizers aren’t taking full advantage of it (and some aren’t incorporating it at all). Hear about relevant statistics to help you justify exhibitor education, introduce fresh education formats that you may not have considered yet, and outline simple steps for choosing the most helpful topics for your exhibitors. 1 CMP credit. More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)


Thu 6/6 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, many companies will begin drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. Join a discussion on how to improve your association’s chances of being selected for sponsorship by these companies. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal


Thu 6/6 at 2 p.m. – Small Staff Association Book Club

Join an online discussion of Daniel Pink’s When: The Scientific Secrets of Perfect Timing. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 6/6 at 2 p.m. – Creating a Sustainable Menu for Your Event

Sustainable food & beverage requires much more than calculating your carbon footprint. It’s a responsibility to make healthy and safe food choices while maximizing budgets and minimizing waste. From incorporating organic, biological and fair trade products, minimizing transportation, serving fresh/seasonal products, minimizing waste, serving well-balanced meals and utilizing registration systems, this session will provide key skills for creating sustainable food and beverage for your events as well as resources to assist you. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM


Thu 6/6 at 5:30 p.m. – Cheers to Chapters Happy Hour (Washington DC)

Ready for a networking event that brings together component relations and membership association professionals, just like you? Join us for a few cocktails (on us), and a unique opportunity to network and exchange ideas with other like-minded association professionals. Let’s take the community offline and make face-to-face connections with other component-based organizations. Location: Washington DC. More info/register.

Hosts: Billhighway and Community Brands


Thu 6/6 at 6 p.m. – Navigating Your Career: When Preparation Meets Opportunity (NextGen Talks – Washington DC)

The #ASAENextGenTalks: Connecting with Executives is a micro-networking event for young professionals in the association industry to meet with Meredith Ellison, MBA, CAE, who serves as Vice President of Programs for the National Sleep Foundation. Location: Washington DC. More info/register.

Organizer: ASAE Young Professionals Committee


Tue 6/11 at 2 p.m. – Ready Player One for Associations (Association Chat)

Hear what associations are doing with virtual reality (VR) and augmented reality (AR) today and what they could do in the near future. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association


Thu 6/13 at 12:30 p.m. – We Want You Back: Tools to Re-Engage Lapsed Members

Your association’s goal is to provide meaningful experiences so your members stay engaged. But what happens when they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Scott Oser, president, Scott Oser Associates, Inc.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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