The weekly list of free educational events and resources for the association community…

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Association marketing. In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. WBT Systems explains how to market your association’s credentialing programs in a crappy economy.

Virtual conferences. Not going virtual is not an option for association conferences, says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision.

Member engagement. At Associations Now, Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are.

Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. At Managing Editor, they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”

Quick hits before we get to the list of next week’s free education:

  • Virtual trade shows in the time of COVID-19: tax considerations for nonprofits. (George E. Constantine and Anne K. Gerson, Venable LLP)
  • Take immersive virtual tours of the world’s great museums, including the Louvre, Hermitage and Van Gogh Museum. (Open Culture)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Another night I made Thai-inspired tuna burgers because I wanted leftover burgers for lunch. It may be sacrilege to use yellowfin tuna that way but I munched on a bunch of it while cutting it up for the burger mix—sashimi privileges for the cook. The pickled red onion and cucumber is a must, but instead of the ginger-lemon mayonnaise, I simply mixed sriracha into Duke’s mayo.
  • On the side, once again, sautéed eggplant with sweet bell and shishito peppers, red onion, garlic, basil and red wine vinegar. I know, I sound like a broken record, but it’s so good.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 9/18 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/18 at 1 p.m. – Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months

Over the past six months, virtual events have exploded. From our clients doing more webinars to taking entire annual meetings online, the virtual events world is nothing like we’ve seen before. Hear about lessons learned from clients, best practices for making your virtual event a success, considerations you should have during the decision making process, and tips for getting (or keeping!) sponsors and exhibitors on board. 1 CAE credit. More info/register.

Host: BlueSky eLearn

Presenter: Lance Simon, Senior Sales Director at Blue Sky eLearn


Fri 9/18 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/18 at 2 p.m. –  The Rejection of Expertise (Foresight Fridays with Jeff De Cagna)

Join a foresight conversation about the ASAE ForesightWorks action brief on the rejection of expertise. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 9/18 at 2 p.m. – Virtual Event Reporting: Everything You Need to Know

Find out how to get strategic about collecting and analyzing the “right” virtual event data to understand what is working and what needs to be tweaked. Learn methods to easily analyze your virtual event and share your findings with key stakeholders. 1 CMP credit. More info/register.

Host: Hubb

Presenter: Allie Magyar, Founder and CEO, Hubb


Fri 9/18 at 3 p.m. – Real Talk on Advancing to the C-Suite

Learn how to achieve and succeed in the association/non-profit C-suite seat. Hear about the importance of distinguishing the various avenues of support to position oneself, prepare, and grow; recognizing bad behavior and engaging in uncomfortable conversations; assessing readiness for the C-suite; and organizational fit and professional alignment. More info/register.

Presenters:

  • Danielle Duran Baron, CAE
  • Tamela Blalock, MBA, CAE, CMP, DES
  • Mariama Boney LMSW, CAE
  • Pam Green, SPHR, PCC, ICC

Mon 9/21 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/21 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/22 at 12 p.m. – Creating an Intentional Culture: Moving Diversity from Conversations to Actions (DC Idea Swap)

Research shows that those who embrace gender and ethnic diversity, equity and inclusion perform 25% better financially and are more innovative. But as association executives, how do we improve our DEI efforts, start the conversation, include actions to back up our words? 1 CAE credit. More info/register (ASAE members only).

Host:

Presenters:

  • Robb Lee, Chief Marketing Officer for ASAE
  • Vicki Deal-Williams, Chief Staff Officer for Multicultural Affairs at the American Speech-Language-Hearing Association
  • Irving Washington, FASE, CAE, Executive Director, Online News Association

Tue 9/22 at 12 p.m. – Say This Not That

Learn about the advantages and applications of inclusive language. More info/register.

Host: The Diversity Movement

Presenters:

  • Jackie Ferguson, The Diversity Movement
  • Bernadette Smith, inclusion advocate and CEO of Equality Institute

Tue 9/22 at 12 p.m. – Learning Strategies for Virtual Events

Hear about the anatomy of a virtual event and examples of how associations have increased the interactivity of online experiences that will ultimately improve online learning forever. Learn about the variety of virtual event platform features, production services, and the increased effort put into educational segments. More info/register.

Host: Web Courseworks

Presenter: Dr. Jon Aleckson, founder and CEO, Web Courseworks


Tue 9/22 at 1 p.m. – Shifting Your Culture to Meet the Needs of the “Hybrid Workplace” 

Despite the uncertainty, it is critical to ensure that your organizational culture is aligned specifically with what makes you successful in this new hybrid workplace. Hear tips on how to shift your culture to address today’s emerging needs in areas like decision making, supervision, and transparency within the hybrid workplace. More info/register.

Hosts: Human Workplaces and Commonwealth Payroll & HR

Presenter: workplace culture expert Jamie Notter


Tue 9/22 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register (ASAE members only).

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Tue 9/22 at 2 p.m. – The New Identity of Event F&B

With smaller meetings, limited dine-in, hybrid options, and modified service styles, how can associations design F&B experiences that generate crave-ability for both in-person and online participants? More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Tracy Stuckrath, founder, thrive! meetings & events


Tue 9/22 at 2 p.m. – Events in the COVID Era: The Drive-Thru Model

Learn how the Valley Medical Center Foundation hosted their first ever drive-thru fundraising event. Hear about the planning process, health & safety, and some do’s & don’ts. More info/register.


Tue 9/22 at 2 p.m. – Designing & Producing Engaging Virtual Experiences (Behind the Scenes of Cvent CONNECT Virtual)

Attendees have more distractions than ever when attending a virtual event, so great content and engaging experiences are critical. Find out how to plan content that aligns to your event objectives, tips for increasing virtual engagement with sponsors and exhibitors, and best practices for enabling speakers to deliver virtual content in a memorable way. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Paulina Curto, Senior Marketing Manager at Cvent
  • Caroline Boucher, Assistant Team Lead, Onsite Solutions at Cvent

Tue 9/22 at 3 p.m. – Leading with Focus: How to be More Productive Without More Meetings

Never-ending videoconferences haven’t helped you and your colleagues be more efficient… they’re just wasting your time. Learn ways to cut down on time-wasting meetings and increase productive hours. Discover easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you lead your colleagues into more productivity in less time. Turn ideas into action with a productivity technique to help you cross something off your list while you’re in this session. More info/register.

Host: Association Women Technology Champions

Presenter: Beth Ziesenis, Author, Speaker, Your Nerdy Best Friend


Wed 9/23 at 11 a.m. – Regulations 2021: What an Administration Change May Bring

The regulatory comment period can make or break an organization’s success in the public policy arena. But with the regulatory environment fluctuating from president to president, in tandem with a possible administration change this November, it’s essential you prepare for every possible regulatory outcome. Hear what changes may be ahead for the regulatory environment and what you can do to prepare now. More info/register.

Hosts: FiscalNote and RollCall

Presenters:

  • Dimitri Karakitsos, Partner, Holland & Knight
  • Joshua Habursky, Head of Government Affairs, Premium Cigar Association
  • Tonya Saunders, Principal, Washington Premier Group

Wed 9/23 at 11 a.m. – How to Project Leadership and Get Results on Video Conferences

Learn strategies to project confidence and authority while running your own video conference, webinar or other virtual event. Hear the secrets to: mindset and getting over the fear/discomfort of looking at yourself on camera; equipment and the importance of good camera angles, lighting and proper mic use; and sounding natural, not canned, especially if you have to do any asynchronous video recordings. More info/register.

Host: Association Success

Presenter: Dr. Laura Sicola, founder of Vocal Impact Productions


Wed 9/23 at 11 a.m. – Executing the Run of Show

Go behind the scenes of recent virtual events to see how the day-of plan is executed with precision. Learn about the roles and responsibilities for team members, how to ensure event success, and some lessons learned from some of the first large-scale virtual events in the industry. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Brad Gillespie, VP of Enterprise Solutions at Cvent
  • Emily Rothen, Team Lead, Integrated Events at Cvent
  • Lauren Stalnaker, Senior Business Analyst at Cvent

Wed 9/23 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/23 at 12 p.m. –Communicating Through a Crisis

Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. For marketing and communications professionals, having a crisis communication plan in place is a must – but what if you don’t have a marcomm professional on your team to make one? Hear about the top “must-haves” of a crisis communication plan and, most importantly, how to effectively and efficiently communicate them to your audiences. More info/register.

Host: Talley Management Group

Presenter: Lauren Schoener-Gaynor, Director of Marcomm, Talley Management Group


Wed 9/23 at 12 p.m. – Digital Advertising During a Global Crisis

See examples of ad campaigns that exceeded their goals during COVID-19 and explore why, learn about new advertising opportunities you can take advantage of, and get tips on how to execute your ad operations smarter from home. More info/register.

Host: Beaconfire Red


Wed 9/23 at 1 p.m. – CRP Virtual Swap: Prepping for 2021

2021 is just over the horizon and we can expect challenges and new opportunities galore. COVID will still be “a thing” and, for some, budgets will still be in flux. So let’s put our collective heads together to think positively and proactively about 2021. We’ll offer some tips based on 2020 and use Zoom rooms to collaborate on options. More info/register.

Hosts: Mariner Management and Billhighway

Facilitators: Peggy Hoffman and Peter Houstle, Mariner Management


Wed 9/23 at 1 p.m. – Optimizing Your AMS

Whether your association management system (AMS) is brand new or many years old, there are steps you can take to get the most from it. Walk through a “checklist” of activities you can apply immediately at your organization to improve the value and usefulness of your current system and data. You’ll hear specific, real-world examples of actions associations have taken to clean up their data, improve the use of their data management systems, and improve sales. More info/register.

Host: Aplusify

Presenters:

  • Wes Trochlil, president of Effective Database Management
  • Neeraj Garg, COO, Aplusify
  • Barbara J. Armentrout, CAE (moderator)

Wed 9/23 at 1 p.m. – How the Council of Engineering & Scientific Society Executives (CESSE) Went Virtual with Their Annual Conference

Hear about CESSE’s first ever virtual annual conference, including platform selection, networking, and sponsorship. More info/register.

Host: CESSE

Presenters:

  • Liz Giannini, Senior Operations Manager, CESSE
  • Natalie Steenberg, Education Manager, CESSE
  • Kunal Johar, CTO, OpenWater
  • Matt Hughes, Projection AV

Wed 9/23 at 1 p.m. – Public Trust & Verified Credentials

Many organizations, like the International Academy of Public Safety and the Board of Certification for Emergency Nursing, are offering digital credentials that validate skills such as trauma response and anti-fragility training. Learn why verified skills and knowledge are necessary for any public-facing role, how digital credentials can be used on-the-job, and why agencies and organizations need to validate a range of abilities through credentials. More info/register.

Host: Credly


Wed 9/23 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/23 at 2 p.m. – Wild and Wonderful Sponsorship Ideas for Virtual and Live Events

Today’s sponsors crave more than simple brand recognition—they’re looking to establish meaningful engagement with attendees in unique ways. Learn how to develop engaging, interactive sponsored messages for both virtual and live events, which will not only leave your sponsors happy but create a richer experience for attendees. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Jennifer D. Collins, CMP, President and CEO, JDC Events
  • Keri McIntosh, Senior Vice President of Events, The Castle Group
  • Elise Schoening (moderator), associate editor, Northstar Meetings Group

Thu 9/24 at 11 a.m. – Designing Your Career Path For Those Furloughed / Laid Off: Hosted by Meeting Sites Pro

Hear about the state of the hospitality industry and job market. Our panel will share best practices and share resources for tailoring your resume, social media branding, how to create a brand, networking, employer engagement, adjacent career paths, resilience, mindset, virtual interview tips, job openings, and more. More info/register.

Host: Meeting Sites Pro

Presenters:

  • Kati Quigley, Senior Director, Microsoft
  • Moira Igor, Director of Sales, Fairmont Grand Del Mar
  • Jenna Lange, CEO, Lange International
  • Gail Mercer-MacKay, CEO, Mercer-Mackay Solutions
  • Meghan O’Malley, Manager, Brew Advisors & HR Manager, Meeting Sites Pro
  • Jennifer Simpson, DOSM, AC Hotel Phoenix Biltmore
  • Michelle Harty (moderator), CEO, Meeting Sites Pro

Thu 9/24 at 11:30 a.m. – Hybrid Events 2021: Strategies to Prepare for the Future of Events

Learn how to start combining the benefits of doing a virtual and in-person event at the same time so your association can reach a wider audience. Hear about the value of hybrid events and how to get ahead by starting to plan a successful hybrid event now. More info/register.

Host: YourMembership


Thu 9/24 at 12 p.m. – Planning in the Midst of Continual Change: A CEO Dialogue

We all strive to be proactive rather than reactive. We put detailed plans in place, set metrics for success, and evaluate benchmarks. We believe our plans enable us to be nimble and to pivot, but there are limits to this flexibility—and they have certainly been tested over the past six-plus months. Hear from colleagues about the planning processes that they have adapted (and re-adapted) to be responsive and forward-thinking during this unprecedented disruption. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Sharon H. Kneebone (moderator), IOM, CAE, executive director, National Society for Histotechnology
  • Carla Balakgie, FASAE, CAE, president and CEO, National Automatic Merchandising Association
  • Dresden McIntosh Farrand, MPA, MPP, CAE, chief executive officer, American Water Resources Association
  • Trevor Mitchell, CAE, CEO and executive director, American Mensa LTD
  • Scott Wiley, FASAE, CAE, president and CEO, The Ohio Society of CPAs

Thu 9/24 at 12 p.m. – Getting Ready for Your 2021 (Virtual?) Fly-In

Planning for 2021 is going to be completely different. Will your fly-in take place in person or virtually? Should you start planning for both options? How can you prepare your advocates to be successful no matter the format? Are there key takeaways and lessons learned from organizations that pivoted to virtual earlier this year? Hear from a panel of fly-in experts about their experiences and thoughts on preparing for 2021. 1 CAE credit. More info/register.

Hosts: National Institute for Lobbying & Ethics and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Amy Showalter (moderator), Principal, The Showalter Group, Inc.
  • Kevin Cain, Director for Governmental Affairs, Association of American Veterinary Medical Colleges
  • Jewelyn Cosgrove, Director of Federal Government Affairs, Healthcare Distribution Alliance
  • Davon Gray, Senior Director of Political Affairs, The American Institute of Architects
  • Kevin Schultze, Senior Vice President, Soapbox Consulting
  • Jennifer Varhalla, Manager of Professional Development, American Association of Nurse Anesthetists

Thu 9/24 at 12 p.m. – INBOUND 2020: New Breed’s Recap and Reaction

Hear New Breed’s takeaways and thoughts on all the HubSpot INBOUND sessions and announcements, including product updates, announcements and the hottest strategies, sessions and ideas from the event. More info/register.

Host: New Breed


Thu 9/24 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 9/24 at 1 p.m. – Creating Personalized Learning Journeys

Learn how important it is for learners to receive more personalized learning recommendations. These pathways could be for stand-alone courses or a clear path comprising of a series of learning interventions, resulting in greater engagement and a higher return on their investment. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Rich Finstein, CEO, CommPartners

Thu 9/24 at 2 p.m. – Setting Your Virtual Speakers Up for Success

The difference between a mediocre educational conference and a wildly successful conference: the quality of content, energy, and engagement provided by your speakers. In the virtual environment, your speakers are more influential to the success of your conference than ever before. Learn how to provide your speakers with the tools, resources, training, and support they need to perform at their best, delivering sessions that are full of energy, and guaranteed to educate and impress. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO of Matrix Group
  • KiKi L’Italien, KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Thu 9/24 at 2 p.m. – Understanding the Digital Ad Revenue Potential of an Association App

Many associations have seen significant financial loss this year due to COVID-19. This has made finding new revenue streams more important than ever. Learn how leading member organizations are successfully leveraging in-app advertising and sponsorship to generate new forms of non-dues revenue. We’ll share current digital advertising trends and statistics, explore the current state of advertising in the association market, and guide you through how your organization can optimize these strategies. 1 CAE credit. More info/register.

Host: Clowder

Presenters:

  • Charles Popper, President of the Wyman Company
  • Brad LaTour, COO, Clowder

Thu 9/24 at 2 p.m. – Third Party Planner Secrets from a Former Google Executive Event Planner

Learn how to set goals and measure success whether it is in-person or online, develop a strategy for making streaming meetings engaging, and leverage the upsides of virtual. More info/register.

Host: Smart Meetings

Presenter: Gianna Cardinale Gaudini, author and former Google executive event planner


Thu 9/24 at 2 p.m. – Mastering the Sales & Marketing Volley (Behind the Scenes of Cvent CONNECT Virtual)

The importance of having tightly aligned sales and marketing teams isn’t new, but what is new is the sudden influx of virtual event leads that marketing teams are handing over to their sales counterparts. Find out how to drive more qualified leads, build smarter follow up plans, and accelerate leads through the funnel by using the rich engagement data captured during a virtual event. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Myllisa Patterson, Senior Director of Event Cloud Marketing at Cvent
  • Alex Rolfe, Vice President of Sales at Cvent

Fri 9/25 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/25 at 12 p.m. – Meeting Executive Re-Think Tank: Lessons Learned from Hotel Openings & Restarting Live Meetings

Hear about recent face-to-face meetings held in the new environment, insight into the outcomes of those meetings, and the current legal dilemmas which we now face. We will focus on lessons learned during the re-opening phase and what we see happening in the months ahead. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra Warner, Esq., PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia
  • Melanie Clifford, Regional Director of Sales, M. Gibson Hotels
  • Vito Curalli, CHA, Executive Director, International Sales and Industry Relations Hilton Worldwide Sales
  • Nicole Unger, CMP, Vice President of Sales, Alliance
  • Sven Boelhouwer, Freelance Event Professional, No Desk

Fri 9/25 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/25 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight (Foresight Fridays)

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE ethics credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Tue 9/29 at 11:30 a.m. – Monetization in Hybrid and Virtual Events

Learn about the best ways to monetize your events, no matter if they’re 100% online or in hybrid format. More info/register.

Host: Swapcard

Presenters:

  • KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat
  • Michael Leahy, sales leader
  • Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager

Tue 9/29 at 12:30 p.m. – – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 9/29 at 2 p.m. – How to Look, Sound, and Think Better on Video

More info/register.

Host: KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat

Guest: Chuck Espinoza


Wed 9/30 at 12 p.m. – Getting C-Suite Executives to Be Professional Development Thought Leaders and Champions (PD Town Hall)

Professional development strategy development and ongoing deployment success starts with the Chief Executive, the board, and the other “C-suite” staff leaders across an association. We will share and facilitate the exchange of success stories and proven practices for enlisting C-Suite executives as PD thought leaders, as well as focus on strategies to keep C-Suite executives engaged as PD Champions. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitator: Dr. Richard Chang, CEO of Richard Chang Associates, Inc.


Wed 9/30 at 6 p.m. – 21st Annual Power of A Virtual Summit Awards

For the first time in a virtual format, the 2020 Summit Awards will bring together association executives, industry partners, and business and community leaders for an evening to celebrate the value of associations and their impact on society. With the challenges presented by the COVID-19 pandemic, this year it is especially important that our community gather and celebrate our Summit Award winners and the collective power of associations. More info/register.

Host: ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Sergey Sheremet via Unsplash

The weekly list of free educational events and resources for the association community…

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Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference, and right at the top they say, “Your virtual conference should not be free.”

Virtual conference FOMO. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. I hadn’t seen a few of these before—and I read more than the average geek.

Board diversity. Here’s a must-read for association professionals and volunteer leaders. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color—and shares a personal example that should make you squirm.

Burning Man FOMO. Priya Parker, author of The Art of Gathering, shares seven reasons she’s intrigued by virtual Burning Man this year. I love #1 and #4 so much—how can you do something similar?

Daniel Terdiman at Fast Company was skeptical about attending Burning Man in VR, but says it’s great. I’m making a prediction, tech is changing fast so sooner than you think, virtual conferences will resemble these experiences.

Virtual sponsorships. Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Hear hear. Take a look at his 16 ideas for virtual sponsorships.

LMS/CRM integration. I love a good integration, but then, who doesn’t? The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

Quick hits before we get to the list of next week’s free education:

  • Before we get to the serious stuff, let’s start with this: iconic paintings reimagined with Bill Murray’s face. A true LOL. (Eddy Torigoe, My Modern Met)
  • 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. (Frank Kenny)
  • 5 important observations from a virtual conference attendee—I completely agree! (Omnipress)
  • Historical perspective from Italy on how pandemics wreak havoc—and open minds. (Lawrence Wright, The New Yorker)
  • Did you see this? A record 52% of young adults (18-29) in the U.S. are living with their parents right now. (Orion Rummler, Axios)
  • Her family pays the price for America’s chicken dinners. You may reconsider buying supermarket chicken after reading this because you’ll understand the price paid by those who prepare it for you. I put back a pack of thighs yesterday–I’ll get them from a local farmer instead. (Shorlette Ammons, The Bitter Southerner)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • This one’s on rotation here: pan-fried eggplant with a mix of peppers (shishito, poblano and other sweet peppers), red onion, tomatoes, garlic, basil and a dash of red wine vinegar at the end.
  • For our Saturday happy hour last weekend, I made blackberry margaritas. Quite tasty. I used agave syrup instead of making simple syrup, and triple sec instead of Grand Marnier.
  • For Sunday dinner, I made skirt steak for the first time, specifically pan-fried skirt steak with shallot butter. Excellent—what a flavorful cut of meat. On the side, roasted baby potatoes tossed with leftover red chimichurri. I also pan-fried a mix of shiitake and cremini mushrooms with garlic and thyme because steak and mushrooms, mmm. Our veggie was zucchini pesto sautéed with yellow carrots, orange bell pepper and tomatoes.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 9/11 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/11 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/11 at 2 p.m. – Foresight Fridays with Jeff De Cagna

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. If you plan to attend, please complete this survey by September 8 to help determine the Foresight Fridays topics for September. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 9/14 from 8:45 a.m. to 4 p.m. – LMS Demo Day

Online learning has always been important, but now it may be the only way you can provide education for your members. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. So what features should you be looking for in an LMS? Where are the pitfalls? To help with this ASAE has developed LMS Demo Days. More info/register.

Host: ASAE


Mon 9/14 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/14 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/15 at 10 a.m. – Virtual Events – How to Keep Your Attendees Engaged

Hear about current trends around virtual and hybrid events. Learn about attendee expectations for virtual vs live in-person events, engagement ideas that work—from directing speakers and rethinking agenda design to polling, Q&As and fun networking activities, and critical considerations to get your virtual engagement right. More info/register.

Host: Eventsforce

Presenters:

  • Ian Webb, Head of Business Development, Eventsforce
  • Paul Cook, founder of The Hybrid Centre

Tue 9/15 at 11:30 a.m. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021

Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Find out how to incorporate new sources of revenue, provide more value to your virtual events, create an effective revenue driving sponsorship program, and increase member retention. More info/register.

Host: YourMembership and ReviewMyAMS

Presenters:

  • Teri Carden, Co-founder, ReviewMyAMS
  • Tirrah Switzer, Association Advocate, Community Brands

Tue 9/15 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our component relations and volunteer management community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 9/15 at 1 p.m. – Association Technology & Data 2025: Evaluating Your IT and Data Readiness

2020 has spawned both new demands and solutions for most associations. DelCor’s IT Maturity Model is the perfect framework for evaluating your readiness to address these challenges and keep IT aligned to changing business requirements. Data has become an ever more important component driving solutions and decision making. Hear the views of a panel of industry technologists on technology initiatives that will drive your organization up the maturity model and prepare it to support the new business environment. More info/register.

Hosts: Gravitate Solutions and DelCor

Presenters: senior technologists from the American Association for Cancer Research, American College of Obstetricians & Gynecologists, DelCor and Gravitate Solutions


Tue 9/15 at 1 p.m. – Creating an Inclusive Learning Environment

More info/register.

Host: VLC

Presenter: Carmen Sweetman


Tue 9/15 at 2 p.m. – Membership According to Gen Z: How Associations are Engaging Future Members, Leaders and Advocates

Explore the many ways associations are innovating to keep students involved in a time of pandemic. Learn best practices from associations on the front line of student membership outreach, recruitment, and retention. Gain valuable insight into how younger generations engage with and learn about the world around them, what inspires them, how they advocate, and what they expect from a membership in your association. More info/register.

Host: Sarah Sladek, founder, Saving The Associations


Tue 9/15 at 2 p.m. – Lessons Learned in Planning a Memorable Virtual Experience

Taking the well-oiled machine that was Cvent CONNECT and transforming it into an entirely new type of experience wasn’t easy. Hear about the lessons we learned from taking Cvent CONNECT virtual—from the initial pivot to getting buy-in, strategically designing the event to new technology considerations, and planning for every situation. More info/register.

Host: Cvent

Presenters:

  • Rachel Andrews, Director of Meetings and Events at Cvent
  • Paulina Curto, Senior Marketing Manager at Cvent

Tue 9/15 at 2 p.m. – What Not To Do When Planning Your Next Virtual Event

Find out what planners are getting wrong—and right—about shifting to digital gatherings. Why are you planning a meeting? What is the right number of meetings? How long should they be? Who should attend? How do you create emotional impact that drives action? What parts of an in-person event translate to virtual—and what doesn’t? How do you map the experience for your personas? Is now the right time to experiment and try the unexpected? More info/register.

Host: Smart Meetings

Presenters:

  • Sarah Reed, Director of Global Strategic Events for Zendesk
  • Brandt Krueger, Owner, Event Technology Consulting
  • Timothy Simpson, Brand and Engagement Chief Strategist for Maritz Global Events

Tue 9/15 at 3 p.m. – Ready, Set, Meet: Coronavirus Event Safety Strategies

The Events Industry Council recently released new guidelines to help organizations make decisions on when and how to begin hosting gatherings—and strategies and tactics for safe meetings have been released from any number of organizations, hotel brands and industry associations. Discover highlights from these reports that can help guide your guidance with clients and your conversation with potential meeting partners and facilities. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Wed 9/16 from 9 a.m. to 1:30 p.m. (to 4 p.m. for HighRoad clients) – Follow the Yellow Brick Road: Data as the New Gold

Learn how to tap into your data for short- and long-term success. Get the tools to grow your digital footprint, build member and customer journeys that count, and ultimately, meet your organizational objectives. Take away actionable insights and approaches to follow your yellow brick road to success in 2021, and beyond. More info/register.

Host: HighRoad Solutions


Wed 9/16 at 11 a.m. – Driving Revenue with Contextual Engagement and Marketing

Do you guess what it is your members need? Are you struggling to understand why they do the things they do, or don’t do? Contextual Engagement is the process of asking questions, capturing context, and acting with automated workflows and alerts. It helps you engage members with more relevance and personalization throughout the member journey. Learn how associations are using Contextual Engagement to drive revenue. More info/register.

Hosts: PropFuel and ReviewMyAMS


Wed 9/16 at 11 a.m. – Executing Virtual Events: Part 1 – Planning the Day-Of Event

Virtual events require a comprehensive plan for executing the day-of event just like traditional, in-person events. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan. Learn about a winning plan to ensure that the attendee experience is on target and that overall event objectives are met. More info/register.

Host: Cvent

Presenters:

  • Brad Gillespie, VP of Enterprise Solutions at Cvent
  • Emily Rothen, Team Lead, Integrated Events at Cvent
  • Lauren Stalnaker, Senior Business Analyst at Cvent

Wed 9/16 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/16 at 12 p.m. – How to Address Gender Inequity in Your Organization

The lack of women in leadership is not a representation issue. The issue is that leaders aren’t creating environments where everyone is valued and has an opportunity to advance. Learn about the gender inequity issues that persist in organizations, root causes of these issues, and practices and behaviors to address gender inequity. More info/register.

Host: Harvard Business Review

Presenter: Michelle King, director of inclusion at Netflix


Wed 9/16 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/16 at 1:30 p.m. – Staying Relevant During Difficult Times: Engaging At-Risk Members

Learn how to use a membership lifecycle—with various stages—to segment your members based on their tenure with your organization, leverage engagement scores plus lifecycle stage to determine who’s at risk, automatically assign tasks to staff members for high-touch engagement, and create an automated marketing campaign to holistically target at-risk members. More info/register.

Host: Cobalt CRM Solutions


Wed 9/16 at 2 p.m. – Surprises, Opportunities, and Successes: The Story of ASAE’s 2020 Virtual Annual Meeting

When navigating the virtual event environment, it can be challenging to know how big your planning team should be, what your event schedule should look like, what tools you need to make your event successful, how to engage your audience, and how to build develop and deliver opportunities for your partners. ASAE hosted its 2020 ASAE Virtual Annual Meeting & Exposition just three months after making the decision to go virtual. Hear about the planning, execution and lessons learned while hosting over 14,000 attendees in a virtual environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Ledoux, CMP, CAE, Chief Learning & Meetings Officer
  • Krista LeZotte, CMP, CSEP, Associate Director, Meeting Operations & Special Events

Wed 9/16 at 2 p.m. – Prioritizing Inclusion at Your Events

Every event is planned with the utmost attention to detail and with the intention of making all feel welcome. PCMA has compiled of team of experts from the industry to discuss how to ensure that your attendees feel safe and welcome at all times, no matter the venue. In light of our current climate, the panel will also discuss how to facilitate that effort for virtual experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Derrick M. Johnson, II, CMP DES (moderator), Director of Event Strategy & Chief Diversity Officer, Talley Management Group, Inc.
  • Ann Garvey, National Sales Manager, VisitNorfolk
  • Richard Gray, Senior Vice President, Diversity, Equity & Inclusion, Greater Fort Lauderdale CVB
  • Gary Murakami, CMP, DES, Director, Global Sales, MGM Resorts International

Wed 9/16 at 2 p.m. – The Pulse of the Meetings Industry

Hear the latest responses from meeting professionals to the latest NMG Pulse survey. Since the beginning of the pandemic, Northstar Meetings Group has conducted regular Pulse surveys to assess meeting planners’ perspectives on their current circumstances and their outlook for their future meetings and events. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive VP/Group Publisher @Northstar Meetings Group
  • Loren Edelstein, Vice President, Content Director @Northstar Meetings Group

Thu 9/17 at 1 p.m. – Membership Lifecycle Part I: Member Acquisition

Learn how membership management technology helps create awareness for the association and generates new members and revenue. More info/register.

Host: Impexium


Thu 9/17 at 2 p.m. – The Playbook to Planning Your Virtual Event

Earlier this year, MemberClicks hosted MC Thrive, a one-day virtual educational experience, attracting nearly 400 attendees. Needless to say, we learned a LOT throughout that process, and now, we’d like to share those insights and takeaways with you. Find out how to select an event platform, how to build valuable sponsorship packages, what to do leading up to the event to ensure you and your team are thoroughly prepared…and more

1 CAE credit. More info/register.

Host: MemberClicks


Thu 9/17 at 2 p.m. – Proving the Value of Virtual to Attendees and Your Stakeholders

Our team generated 40,000+ registrants for Cvent CONNECT Virtual. How did they do it? From the initial decision to transform our in-person event to a virtual event to the key considerations made along the way, we’ll walk you through the event marketing strategy we used to get attendees amped up for Cvent CONNECT Virtual. More info/register.

Host: Cvent

Presenter: Alyssa Peltier, Senior Manager of Event Marketing at Cvent


Thu 9/17 at 4 p.m. – How to Pivot Non-dues Revenue & Sponsorship Strategies During This Crisis

Non-due revenue and sponsors are so critical for the overall financial health of most associations and foundations, thus a shift in strategy may be necessary during this pandemic. Hear how one association pivoted their fundraising strategy at the height of Covid-19 and successfully transformed the programs at a time when others were scrambling for solutions. 1 CAE credit. More info/register.

Organizer: Reston-Loudoun Idea Swap

Presenter: Stephen E. Peeler, CFRE, Executive Director of the Infectious Disease Society of America


Fri 9/18 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/18 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/18 at 2 p.m. – Foresight Fridays with Jeff De Cagna

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 9/18 at 2 p.m. – Virtual Event Reporting: Everything You Need to Know

Find out how to get strategic about collecting and analyzing the “right” virtual event data to understand what is working and what needs to be tweaked. Learn methods to easily analyze your virtual event and share your findings with key stakeholders. 1 CMP credit. More info/register.

Host: Hubb

Presenter: Allie Magyar, Founder and CEO, Hubb


Tue 9/22 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Tue 9/22 at 2 p.m. – The New Identity of Event F&B

With smaller meetings, limited dine-in, hybrid options, and modified service styles, how can associations design F&B experiences that generate crave-ability for both in-person and online participants? More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Tracy Stuckrath, founder, thrive! meetings & events


Tue 9/22 at 3 p.m. – Leading with Focus: How to be More Productive Without More Meetings

Never-ending videoconferences haven’t helped you and your colleagues be more efficient… they’re just wasting your time. Learn ways to cut down on time-wasting meetings and increase productive hours. Discover easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you lead your colleagues into more productivity in less time. Turn ideas into action with a productivity technique to help you cross something off your list while you’re in this session. More info/register.

Host: Association Women Technology Champions

Presenter: Beth Ziesenis, Author, Speaker, Your Nerdy Best Friend


Wed 9/23 at 1 p.m. – CRP Virtual Swap: Prepping for 2021

2021 is just over the horizon and we can expect challenges and new opportunities galore. COVID will still be “a thing” and, for some, budgets will still be in flux. So let’s put our collective heads together to think positively and proactively about 2021. We’ll offer some tips based on 2020 and use Zoom rooms to collaborate on options. More info/register.

Hosts: Mariner Management and Billhighway


Thu 9/24 at 12 p.m. – Planning in the Midst of Continual Change: A CEO Dialogue

We all strive to be proactive rather than reactive. We put detailed plans in place, set metrics for success, and evaluate benchmarks. We believe our plans enable us to be nimble and to pivot, but there are limits to this flexibility—and they have certainly been tested over the past six-plus months. Hear from colleagues about the planning processes that they have adapted (and re-adapted) to be responsive and forward-thinking during this unprecedented disruption. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Sharon H. Kneebone (moderator), IOM, CAE, executive director, National Society for Histotechnology
  • Carla Balakgie, FASAE, CAE, president and CEO, National Automatic Merchandising Association
  • Dresden McIntosh Farrand, MPA, MPP, CAE, chief executive officer, American Water Resources Association
  • Trevor Mitchell, CAE, CEO and executive director, American Mensa LTD
  • Scott Wiley, FASAE, CAE, president and CEO, The Ohio Society of CPAs

Thu 9/24 at 12 p.m. – Getting Ready for Your 2021 (Virtual?) Fly-In

Planning for 2021 is going to be completely different. Will your fly-in take place in person or virtually? Should you start planning for both options? How can you prepare your advocates to be successful no matter the format? Are there key takeaways and lessons learned from organizations that pivoted to virtual earlier this year? Hear from a panel of fly-in experts about their experiences and thoughts on preparing for 2021. 1 CAE credit. More info/register.

Hosts: National Institute for Lobbying & Ethics and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Amy Showalter (moderator), Principal, The Showalter Group, Inc.
  • Kevin Cain, Director for Governmental Affairs, Association of American Veterinary Medical Colleges
  • Jewelyn Cosgrove, Director of Federal Government Affairs, Healthcare Distribution Alliance
  • Davon Gray, Senior Director of Political Affairs, The American Institute of Architects
  • Kevin Schultze, Senior Vice President, Soapbox Consulting
  • Jennifer Varhalla, Manager of Professional Development, American Association of Nurse Anesthetists

Thu 9/24 at 2 p.m. – Setting Your Virtual Speakers Up for Success

The difference between a mediocre educational conference and a wildly successful conference: the quality of content, energy, and engagement provided by your speakers. In the virtual environment, your speakers are more influential to the success of your conference than ever before. Learn how to provide your speakers with the tools, resources, training, and support they need to perform at their best, delivering sessions that are full of energy, and guaranteed to educate and impress. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO of Matrix Group
  • KiKi L’Italien, KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

elliott-engelmann-4xEfxMShEUM-unsplash

Virtual sponsors/exhibitors. In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. WBT Systems has been gathering insights over the last six months or so and shares their new ideas on this topic.

Virtual event tips. Layla Masri at Yes& offers 22 tips from the virtual conference trenches. Yes& produced the recent virtual ASAE Annual Meeting as well as many other virtual events in the last four months so their tips are fresh from the frontlines and well worth taking to heart.

Hybrid conferences. Everyone’s focused on virtual-only right now, but some time next year, hopefully, hybrid conferences will be front of mind. Alex Palmer at Northstar Meetings Group describes how to provide an optimal experience for both in-person and virtual attendees.

Bias in conferences. In their second annual research report, Speak Up 2020: Redesigning Tech Conferences with Women in Mind, Ensono examines how unconscious bias in conference design affects the experience of women attendees and speakers, particularly women of color.

Sending website traffic to members. Association CEO Clive Roux shared advice at Association Success for using your association’s digital assets to grow your audience and deliver value to members. One of his suggestions really stopped me in my tracks—and would really help your exhibitors. His association made their website “a real megaphone for… members, bringing them awareness, recognition and even new business.” They sent about 30% more traffic to their members.

Quick hits before we get to the list of next week’s free education:

  • 7 reasons why your association should seriously consider investing in SEO. (Chris Bonney, Gulo)
  • The “Great Works, In Focus” series features art critic Sebastian Smee’s favorite works in permanent collections around the United States. (Washington Post)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • This smoky red chimichurri recipe is great on baked swordfish. I’ve made it before for tilefish and dogfish, and can imagine it’d be great on other meats. It’s made of garlic, shallots, cumin, parsley, olive oil and the red ingredients—red wine vinegar, smoked paprika, chipotle powder and red pepper flakes.
  • I pulled some sockeye salmon out of the freezer to make creamy lemon zucchini spaghetti. The shredded zucchini just about melts into the pasta. I added onion (instead of shallot), yellow bell pepper, and tomato to kick it up a bit. Salmon wasn’t part of the original recipe but I thought it would work nicely and it did.
  • On the side, we had green beans sautéed with bacon, mushrooms, red bell pepper, red onion, garlic and a little chicken broth to keep the beans cooking.
  • One of my guy’s favorite beach snacks is boiled peanuts topped with slices of pickled jalapeño, passed around to your beach buddies on a frisbee, of course. Even better on a cracker with a dollop of pimento cheese—or low-rent canned cheese. I made this boiled peanut salad with bacon dressing for him. It’s a keeper. I added sweet onion and substituted basil for the cilantro, but forgot the pickled jalapeños.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 9/4 at 9:15 a.m.* – Hire Moment Mastermind

On the hunt for your next opportunity? Looking for job advice from an executive recruiter? Join an open job search mastermind where you get to ask your questions about resumes, LinkedIn profiles, salary negotiations, and more. More info/register.

Host: Shira Lotzar, Resumes/LinkedIn Profiles

Guests:

  • Corliss Jackson, Federal Government Resumes
  • KiKi L’Italien, Video Image Expert, founder, Amplified Growth, and senior consultant, Tecker International, LLC
  • Mike Robinson, Government Contracting/Hi-Tech
  • Julien Bois, Accounting/Finance Recruiter

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/4 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/4 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 9/7 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/7 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/8 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Tue 9/8 at 2 p.m. – Your Culture Is Broken! How COVID-19 Changed Organizational Culture and How to Get Back on Track

Hear how COVID-19 accelerated workplace culture innovation. Learn how to find new ways of working that take into account the world we’re living in right now, use ongoing culture management to drive results, and use video communication to bring back passive transparency and create inclusive hybrid work experiences. More info/register.

Host: Gather Voices

Presenters:

  • Jamie Notter, Co-Founder and Culture Designer at Human Workplaces
  • Michael Hoffman, CEO of Gather Voices

Wed 9/9 from 10 a.m. to 6 p.m. – PCMA Braindate: The Future of Live Events

Virtual braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups, right here on Braindate. They’re the best way to connect with, learn from, and have terrific conversations with new people — all virtually. More info/register.

Host: PCMA


Wed 9/9 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/9 at 12 p.m. – How One Association Delivered Community & Connection in a Virtual Experience

Meet the brains behind the design of the highly successful National Speakers Association’s Influence 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions. Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault. Hear testimonials from first-hand attendees–experts in the meeting and event space–who can’t stop singing the virtual experience’s praises. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Mary Lou Peck, President & CEO @National Speakers Association
  • Anna Liotta, Creator of Generationally Savvy™ Communication Solutions
  • Sylvie di Giusto, CSP, C-Suite Advisor, C-Suite Book Club
  • Sarah Michel (facilitator), VP, Professional Connexity, Velvet Chainsaw Consulting

Wed 9/9 at 12 p.m. – Why These Three Associations Will Save the World: Lessons From Their Leaders

When ten of our clients were chosen by ASAE as the top 100 Associations that Will Save the World, we couldn’t wait to get some of them in the hot seat to talk about their mission, how they’ve stayed relevant to their members, and the secret sauce for their success. More info/register.

Host: MCI

Presenters:

  • Alison Teitelbaum, Executive Director, American Health Quality Association
  • Amy Burke, Executive Director, Special Libraries Association
  • Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International
  • Erin Fuller, FASAE, CAE, MPA, President of Association Solutions

Wed 9/9 at 1 p.m. – Natural Settings Improve Meetings Performance

Learn how meeting in a natural environment releases endorphins and oxytocin, which results in increased attention and productivity. Hear about examples of outdoor activity options that will keep meeting attendees engaged and invigorated, as well as give back to the community in which they’re held. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Janice Litvin, The Beaches of Fort Myers & Sanibel Visitor and Convention Bureau


Wed 9/9 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/9 at 2 p.m. – Navigating the Future of Events

The world of events is changing. Organizations and their members have now embraced the idea of digital meetings and events, something that many may have never considered before. Hear where the industry was, how it is transitioning, and what they see for the future. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Hud Englehart, founding partner of Beacon Advisors, Inc. and an adjunct professor at Northwestern University’s Medill School of Journalism
  • Jim Russell, Executive Vice President, Client Solutions at Freeman

Thu 9/10 at 11 a.m. – Change! Six Months On

We wanted to revisit some of the themes we covered at our March event and review where we are six months on. How has COVID-19 developed our thinking? How are we adapting to the changes, and what skills do we need to develop to bring value to our organizations safely through the turbulent times ahead? What has been surprising about the last six months, and what opportunities do we see for the future? More info/register.

Host: Society Street

Presenters:

  • Mary Williams, Features Editor – American Society of Plant Biologists
  • Cindy Sparrow, Acting Deputy Chief – Community & Support Services, Red Deer Emergency Services
  • Tracy Gardner, Consultant – Renew Consultants

Thu 9/10 at 11 a.m. – Easy and Effective Ways to Add Networking to Your Online Events

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Thu 9/10 from 11 a.m. to 3:30 p.m. – Hybrid Revolution Summit

The industry seems to agree: hybrid events are the way back to safely meeting in person. The Hybrid Revolution Summit will provide an opportunity for event professionals to learn from the world’s best experts on hybrid events. CMP credit. More info/register.

Host: Event MB


Thu 9/10 at 11:30 a.m. – Virtual Events Lessons Learned: The Good, the Bad, and the Ugly

Featuring stories from the frontlines of virtual events—association professionals, sponsors and technology providers—this webinar will expose the good, the bad and the ugly of lessons learned. What worked? What didn’t? How did your peers maintain value for event sponsors? What are sponsors saying? What advice do association leaders have for other associations planning their virtual conferences in the near future? 1 CAE credit. More info/register.

Host: Community Brands


Thu 9/10 at 11:30 a.m. – Virtual Conferencing: Designing Event Formats for the Online Experience

Trying to copy/paste your in-person research conference format into an online event simply won’t work. Designing a program and considering the way you deliver content ought to be some of the first tasks on your to-do list. Hear about conference format considerations to help you create an experience that will keep your attendees coming back year after year. More info/register.

Host: Ex Ordo


Thu 9/10 at 2 p.m. – Projected Outcomes of the 2020 Elections and Impacts on the Market

Hear about the latest polls and macro political trends driven by politicking on the campaign trail, what we would expect for the first 100 days under either a new Biden Administration or second-term Trump Administration under various Congressional scenarios, and a deep dive into our outlooks for the economic and policy sectors we cover, including: energy and utilities, TMT, tax and infrastructure, and tobacco and cannabis. More info/register.

Host: FiscalNote

Presenters:

  • Katie Bays, who covers the regulatory risks faced by electric utilities, midstream and LNG companies, and upstream oil and gas producers
  • Stefanie Miller, who covers election politics, fiscal policy, trade, tobacco, and cannabis
  • Nils Tracy, the newest addition to the team, who provides TMT coverage, including the policy risk facing the software, hardware, wireless, wireline, and media sectors

Thu 9/10 at 2 p.m. – Cyber Attack: Are You Ready?

Walk step by step through a virtual cyber incident and hear best practices to protect your organization against this ever-increasing occurrence. You will be challenged to decide what you think is the best course of action through interactive polling. Learn how to mitigate the impact of a cybercrime, what needs to be done to continue operations and how to respond and recover from the event. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Rob Zegarra, cyber advisor from AXIS Pro


Thu 9/10 at 4 p.m. – Drive Action with Great Subject Lines

In the busy inbox, you have just a few milliseconds to convince someone to open your email. Learn the basics of a good subject line, trends for writing great subject lines, and tips for getting creative with your subject lines. More info/register.

Host: Digital Toolbox


Fri 9/11 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/11 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/11 at 2 p.m. – Foresight Fridays with Jeff De Cagna

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. If you plan to attend, please complete this survey by September 8 to help determine the Foresight Fridays topics for September. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 9/14 – LMS Demo Day

Online learning has always been important, but now it may be the only way you can provide education for your members. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. So what features should you be looking for in an LMS? Where are the pitfalls? To help with this ASAE has developed LMS Demo Days. More info/register.

Host: ASAE


Tue 9/15 at 11:30 a.m. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021

Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Find out how to incorporate new sources of revenue, provide more value to your virtual events, create an effective revenue driving sponsorship program, and increase member retention. More info/register.

Host: YourMembership and ReviewMyAMS

Presenters:

  • Teri Carden, Co-founder, ReviewMyAMS
  • Tirrah Switzer, Association Advocate, Community Brands

Tue 9/15 at 1 p.m. – Association Technology & Data 2025: Evaluating your IT and Data Readiness

2020 has spawned both new demands and solutions for most associations. DelCor’s IT Maturity Model is the perfect framework for evaluating your readiness to address these challenges and keep IT aligned to changing business requirements. Data has become an ever more important component driving solutions and decision making. Hear the views of a panel of industry technologists on technology initiatives that will drive your organization up the maturity model and prepare it to support the new business environment. More info/register.

Hosts: Gravitate Solutions and DelCor

Presenters: senior technologists from the American Association for Cancer Research, American College of Obstetricians & Gynecologists, DelCor and Gravitate Solutions


Tue 9/15 at 2 p.m. – Membership According to Gen Z: How Associations are Engaging Future Members, Leaders and Advocates

Explore the many ways associations are innovating to keep students involved in a time of pandemic. Learn best practices from associations on the front line of student membership outreach, recruitment, and retention. Gain valuable insight into how younger generations engage with and learn about the world around them, what inspires them, how they advocate, and what they expect from a membership in your association. More info/register.

Host: Sarah Sladek, founder, Saving The Associations


Wed 9/16 from 9 a.m. to 1:30 p.m. (to 4 p.m. for HighRoad clients) – Follow the Yellow Brick Road: Data as the New Gold

Learn how to tap into your data for short- and long-term success. Get the tools to grow your digital footprint, build member and customer journeys that count, and ultimately, meet your organizational objectives. Take away actionable insights and approaches to follow your yellow brick road to success in 2021, and beyond. More info/register.

Host: HighRoad Solutions


Wed 9/16 at 11 a.m. – Driving Revenue with Contextual Engagement and Marketing

Do you guess what it is your members need? Are you struggling to understand why they do the things they do, or don’t do? Contextual Engagement is the process of asking questions, capturing context, and acting with automated workflows and alerts. It helps you engage members with more relevance and personalization throughout the member journey. Learn how associations are using Contextual Engagement to drive revenue. More info/register.

Hosts: PropFuel and ReviewMyAMS


Wed 9/16 at 2 p.m. – Surprises, Opportunities, and Successes: The Story of ASAE’s 2020 Virtual Annual Meeting

When navigating the virtual event environment, it can be challenging to know how big your planning team should be, what your event schedule should look like, what tools you need to make your event successful, how to engage your audience, and how to build develop and deliver opportunities for your partners. ASAE hosted its 2020 ASAE Virtual Annual Meeting & Exposition just three months after making the decision to go virtual. Hear about the planning, execution and lessons learned while hosting over 14,000 attendees in a virtual environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Ledoux, CMP, CAE, Chief Learning & Meetings Officer
  • Krista LeZotte, CMP, CSEP, Associate Director, Meeting Operations & Special Events

Thu 9/17 at 1 p.m. – Membership Lifecycle Part I: Member Acquisition

Learn how membership management technology helps create awareness for the association and generates new members and revenue. More info/register.

Host: Impexium


Thu 9/17 at 4 p.m. – How to Pivot Non-dues Revenue & Sponsorship Strategies During This Crisis 

Non-due revenue and sponsors are so critical for the overall financial health of most associations and foundations, thus a shift in strategy may be necessary during this pandemic. Hear how one association pivoted their fundraising strategy at the height of Covid-19 and successfully transformed the programs at a time when others were scrambling for solutions. 1 CAE credit. More info/register.

Organizer: Reston-Loudoun Idea Swap

Presenter: Stephen E. Peeler, CFRE, Executive Director of the Infectious Disease Society of America


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Elliott Engelmann via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Racial diversity in events. I’ve got another important survey for you—this one is on racial diversity in the events industry. The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. With the information collected in this research, we hope that we can pinpoint the areas of improvement with manageable takeaways for event professionals across the industry.” I checked with them and they do want participation from this side of the pond.

Opportunities in disruption. Disruption isn’t a choice right now, so we might as well embrace it, reports WBT Systems in their recap of two #ASAE20 sessions. In this post, they share tactics for dealing thoughtfully with uncertainty, finding opportunities in disruption and reimagining your association’s future.

Bias and privilege in associations. In another #ASAE20 recap post, Association Adviser shares advice from Tiki Ayiku and Nathan Victoria, CAE about disrupting biases and uncovering how privilege manifests in associations.

Sponsors and exhibitors. MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners—sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association.

Member parents. You want to be indispensable to your members? Amanda Kaiser suggests you look at the challenges emerging for working parents and their employers as kids go back to school.

Event skills. Samantha Whitehorne at Associations Now identifies three new skills event professionals must develop in the wake of COVID-19.

Quick hits before we get to the list of next week’s free education:

  • Your ‘surge capacity’ is depleted —it’s why you feel awful: here’s how to pull yourself out of despair and live your life. (Tara Haelle)
  • Warning, you could lose hours on this site. Explore cities with a guide who takes you on a choose-your-adventure tour. I started with Hanoi but had to click away—I’m supposed to be working, after all. You can visit Cartagena, Taipei, Rome, Mexico City and others. (The World Your Way)
  • Frying Pan Tower’s webcam is back up. This old Coast Guard Light Station is about 30 miles off the Cape Fear coast of North Carolina. The fish watching is good and the comments are helpful for identifying what you see. (Explore)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The highlight of the week: two sheet pan pizzas using this King Arthur sourdough recipe. We loved the crust so the recipe is a keeper. In one pan, I made a linguiça, onion and garlic pizza modeled on the one from Union Villa in my hometown. I diced and sautéed the linguiça and onion, added the garlic at the end, spread all that over the tomato sauce (I cheated by buying a jar of Harris Teeter pizza sauce) and topped it all with mozzarella. So good.
  • The other was a white clam pizza. I spread the shallot-garlic herb sauce from my white pizza recipe over the crust, topped that with canned clams and then a mix of fresh and regular mozzarella along with parmesan cheese. When it came out of the oven, I sprinkled it with fresh basil. Very tasty.
  • A healthier meal was baked blueline tilefish topped with citrus pesto, made simply by adding orange and lemon juice and peel to basil pesto.
  • We had two veggies this past week. First, collard greens sautéed with bacon, red onion, carrot, red bell, jalapeño and garlic. The other was a kohlrabi sauté with carrot, broccoli stems and florets, onion and garlic—sort of like this recipe.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 8/28 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 8/28 at 12 p.m. – Challenges Women in Leadership Face and How to Deal with Them

Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Elizabeth Lombardo, PH.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC
  • Maja Kazazic
  • Carly Patterson
  • Ashley Fox

Fri 8/28 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/31 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 8/31 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/1 at 12 p.m. – Getting Engagement Scores Just Right through Weighting (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 9/1 at 2 p.m. – The Survivor Diaries: How Smart Women Are Conquering Epic COVID Disruptions

These women faced the pause in events, processed their emotions and options and took decisive action. Learn how they found inspiration even on the darkest days, how work-life balance became a necessity, and why sometimes what looks like the end is the best time for new beginnings. More info/register.

Host: Smart Meetings

Presenters:

  • Cindy Brewer, co-founder and principal of LEO Events
  • Marin Bright, founder and CEO of Bright Business Media
  • Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct
  • Cheryl Rogers, corporate events manager with Solara Medical Suppliers
  • Desi Whitney, senior vice president of Sourcing Operations & Industry Relations, HPN Global

Tue 9/1 at 2 p.m. – Elevate Your Virtual Events: How to Keep Up with the Rising Expectations for Virtual Experiences

Learn what it means to be an Event Producer and how you can create an elevated virtual event people can’t wait to attend. Hear about pioneering the new virtual event landscape; the power of selecting a motivating theme and outlining clear objectives; the importance of incorporating diverse voices; engaging attendees before, during and after the event; and pre-recorded content vs. live webinar content. More info/register.

Host: Gather Voices

Presenters: Dianne Devitt, Experiential Consultant and Producer, and Michael Hoffman, CEO of Gather Voices


Wed 9/2 at 11 a.m. – Zooming Out: Learn How to Engage Your Virtual Event Attendees

As organizations are compelled to deliver their events in an online environment, we have become so laser-focused on learning the ins and outs of modern technology, that many have neglected the most principal factor: the human factor. Look at the bigger picture beyond the technology to ensure attendees leave engaged and energized. More info/register.

Host: Meeting Expectations

Presenters:

  • Beth Chitnis, CAE, Executive Director of the International Association of Insurance Professionals
  • Christine Hilgert, CMP, Senior Vice President of Meeting Expectations
  • Dan Thurmon, keynote speaker, author, entrepreneur

Wed 9/2 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/2 at 12 p.m. – Leading Engagement From The Outside-In

Hear a new definition of association engagement—refocusing engagement to generate real value, and placing engagement at the heart of your strategy. Learn how member-centric engagement propels your association to become your members’ indispensable partner. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Elizabeth Weaver Engel, M.A., CAE—Chief Strategist, Spark Consulting, LLC


Wed 9/2 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/2 at 3 p.m. – Professional Associations and the New Normal

A webinar series addressing the most urgent issues confronting professional associations. More info/register.

Host: Enforme

Presenters:

  • Joel Albizo, Chief Executive Officer, American Planning Association
  • Pamela Kaul, Founder, President & CEO, Association Strategies, Inc.

Thu 9/3 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between a big success and a big headache, but the selection process can be daunting. Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras
  • Marc Benton, learning solutions engineer at Community Brands

Thu 9/3 at 1 p.m. – The “What’s Next?” Guide to Virtual Events

Hear about the key considerations for virtual and hybrid events including selecting the right virtual platforms, new best practices for creating content, and keeping attendees engaged. 1 CAE credit. More info/register.

Host: 360 Live Media

Presenters: 360 Live Media’s lead experience designers, Beth Surmont and Brooke Wilson


Thu 9/3 at 2 p.m. – Demystify AI

This session will demystify AI and talk about practical applications of AI technology that you can begin experimenting with today. Learn about inexpensive AI tools you can begin using right now, how to use AI to enhance your processes and make workflows less time consuming, and how to embark upon easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, rasa.io


Thu 9/3 at 5:30 p.m. – Meet Other Association Pros @ Virtual Networking Happy Hour

Want to get new ideas for your association? Looking for a job? Have a great program to share? Just want to actually meet some new people in the association field? Join us for a fast, fun, and productive networking happy hour. It’s networking that’s natural, not awkward. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Fri 9/4 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/4 from 12 to 3:15 p.m. – Strategy Summit

Three sessions: Writing Articles, Blogs, and Books to Grow Your Business; The Strategic Mindset – For Your Organization, Your Career and Your Life; and Engaging Virtual Meetings. 3 CMP credits. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Cathy Fyock, CSP
  • David Barrett, President, Solutions Network Ltd.
  • John Chen, CEO, Geoteaming

Fri 9/4 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue 9/8 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Thu 9/10 at 11 a.m. – Easy and Effective Ways to Add Networking to Your Online Events

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Thu 9/10 from 11:00 a.m. to 3:30 p.m. – Hybrid Revolution Summit

The industry seems to agree: hybrid events are the way back to safely meeting in person. The Hybrid Revolution Summit will provide an opportunity for event professionals to learn from the world’s best experts on hybrid events. CMP credit. More info/register.

Host: Event MB


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons photo by Syed Ali via Unsplash

The weekly list of free educational events and resources for the association community…

james-lee-93T4q8vufWA-unsplash

Diversity benchmarking. Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it.

Career pathways. Sometimes you know where your career is going and sometimes you don’t. Either way, career pathways, says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies.

Virtual events. One virtual conference pretty much looks like another—”talking heads on a screen, chat boxes on the side and maybe some Zoom breakout rooms.” MemberSuite suggests four ways to add a real life feeling to your virtual events.

Virtual event sponsorship. Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The report also includes a sample virtual event prospectus to give you additional ideas.

Association membership app. Dating app Happn uses geolocation tools to recreate chance encounters, reports Fiona Zublin at Ozy. It shows you other people on the app whose paths you’ve crossed. Imagine if your association app could do something like this? With less concerns about security, members could see if other members were in the same neighborhood who wanted to meet up for a coffee.

Quick hits before we get to the list of next week’s free education:

  • I’m still traveling vicariously around the world with WindowSwap, the site I mentioned a month ago. Now I have another one for you: Drive & Listen. Select a city and go along for a dashcam drive with your choice of a local station on the radio.
  • Ten ways to provide value to your virtual event sponsors and exhibitors. (Association Adviser)
  • The pandemic is prompting both employers and employees to recognize the need for, and value of, coaching. (Jen Colletta, Human Resource Executive)
  • This is hilarious. Nicole Tersigni explains ‘mansplaining’ and ‘concern trolls’ with help from 17th-century art. (Alisha Haridasani Gupta, New York Times)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • On Sunday, I made what I call “Portuguese fish skillet” with bluefish, striped mullet and linguica. The other skillet ingredients were onion, red bell pepper, garlic, smoked paprika, red pepper flakes, bay leaves, white wine, shrimp broth, diced tomatoes, chickpeas and lemon juice. I had to pull out the ginormous 14” deep pan for this excellent meal.
  • On the side, pesto spaghetti squash. I prepared the squash in the Instant Pot and added a mix of slow-roasted tomatoes from the freezer and grape tomatoes from the garden to the recipe. Tasty.
  • A much simpler fish dish was baked striped bass with lemon juice, Aleppo pepper and butter—a menu regular here.
  • I used the leftover chouriço mix from last week’s stuffed poblanos in two ways. First, in quesadillas with caramelized onions and red bell peppers, and then in stuffed jalapeños topped with grated mozzarella cheese. We both agreed we could have eaten a plate each of those jalapeños for dinner.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 8/21 at 11:55 a.m. – Meet Other Association Pros @ Virtual Networking Lunch

Want to get new ideas for your association? Looking for a job? Have a great program to share? Just want to actually meet some new people in the association field? Join us for a fast, fun, and productive networking lunch (or breakfast or brunch, depending on your time zone). It’s networking that’s natural, not awkward. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Fri 8/21 at 12:30 p.m. – The Stakes Are Higher Than Ever: How to Avoid the Most Common Contracting Mistakes

Hear about the most common contracting mistakes they’ve seen while working with groups and hotels. You may be surprised by lots of little things that people do without knowing they’re wrong, even after being in the industry for years. More info/register.

Host: HopSkip

Presenters:

  • Barbara Dunn, Partner @Barnes & Thornburg LLP
  • Lisa Sommer Devlin, Principal @Devlin Law Firm, P.C.
  • Sean Whalin, Co-Founder & CEO @HopSkip

Fri 8/21 at 1 p.m. – Ask the Association Veteran Anything

Amanda Davis, CMP, was a 10-year association veteran before joining Blue Sky. She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn


Fri 8/21 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/24 from 8:45 a.m. to 4:30 p.m. – Face-to-Face to Virtual…What Do I Do?: The Sequel

You asked for more demos so we’ve established a whole new day for virtual event demos with additional vendors. This day is designed to answer your questions…What platforms are out there? What features should I be looking for? Where are the pitfalls? More info/register.

Host: ASAE


Mon 8/24 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 8/24 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/25 from 11:00 a.m. to 3:30 p.m. – Cvent CONNECT Virtual

Join the largest gathering of meetings, events and hospitality professionals ever, from the comfort of your home. Hear from industry leaders as they discuss our path to overcome and move forward, and the latest best practices. Experience a best-in-class virtual event to inspire and start building your new event strategy. More info/register.

Host: Cvent


Tue 8/25 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 8/25 at 2 p.m. – 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond

Learn how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners. Find out what motivates Millennials and Gen Z and how to tailor your learning strategy to keep them engaged, ways in which traditional learning programs fail younger learners and how you can prevent these common mistakes, and how to evaluate and transform your instructional content. More info/register.

Host: eLearning Learning and Aggregage

Presenter: Nick DiMaso, Learning Content Manager and Technologist at BenchPrep


Tue 8/25 at 7 p.m. – Facilit8me Grapes & Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde


Wed 8/26 from 10:00 a.m. to 5:30 p.m. – Cvent CONNECT Virtual

Join the largest gathering of meetings, events and hospitality professionals ever, from the comfort of your home. Hear from industry leaders as they discuss our path to overcome and move forward, and the latest best practices. Experience a best-in-class virtual event to inspire and start building your new event strategy. More info/register.

Host: Cvent


Wed 8/26 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 8/26 at 12 p.m. – Mind-Melding with Healthcare Association Experts to Build High Quality Professional Development

It’s common to hear that member experts lack respect for staff’s attempts to apply innovative new formats and instructional-design best practices. The problem is perhaps especially acute in healthcare, where traditional CE modalities and professional hierarchies still often hold sway. Learn about the cultural and historical forces that tend to interfere with collaboration with SMEs. Find out how to foster collaboration between SMEs and education teams using five simple principles. More info/register.

Host: Web Courseworks


Wed 8/26 at 1 p.m. – Key Contract Clauses: A Meeting Planners’ Guide to Cost Containment & Risk Reduction

Get an understanding of our current marketplace and how it affects a planners’ strategy during negotiations. Review key contract clauses and learn how to defend them to benefit your organization’s bottom-line. Discuss variables that the hotels consider when reviewing your overall business value. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, CMP, CMM, strategic partner with INNOV8 Meetings + Events


Wed 8/26 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 8/26 at 1:30 p.m. – The Future of Technology for Nonprofits and Associations

Learn technology innovation applicable to nonprofits and associations and gain a perspective on what kinds of technological innovations of specific interest may be arriving and their relevance to associations and other nonprofits. Spark your imagination on how organizations’ operations might be dramatically altered by advances in technology. More info/register.

Host: Fíonta

Presenter: Dr. Lisa Rau, Fíonta co-founder


Wed 8/26 at 2 p.m. – Setting Your Speakers, Attendees & Sponsors up for Virtual Event Success

Learn how to create and use a strategic communications plan for your speakers, sponsors, and attendees. We’ll share best practices to make sure each of these groups are ready to engage and create an impactful experience. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Erin Lee, Vice President Marketing & Customer Experience, Biotechnology Innovation Organization
  • Chrissy Parsons, Strategic Account Manager, Dynamic Events
  • Allie Magyar, Founder and CEO, Hubb

Thu 8/27 at 1 p.m. – Improve Member Retention by Building Your Membership Community Through Digital Engagement

With limited in-person engagements, it has become increasingly difficult to retain association members in a virtual world. Join a deeper dive into member retention strategies for building a strong and engaged member community. Get a deeper understanding of your members’ needs and identify new opportunities to keep them renewing year after year. More info/register.

Host: Web Scribble

Presenters:

  • Dawn DiLorenzo, Director of Marketing @Web Scribble
  • Lindsay Rutz, Marketing Assistant @Web Scribble

Thu 8/27 at 2 p.m. – Replacing the Timecard Mentality: Are You Sure You’re Cultivating Trust Among Your Staff?

Do you trust your staff? Does your staff trust you? Why is trust important and how can you be sure that you have it? If you’ve lost it, can you get it back? Is it more important to proactively cultivate and work to sustain trust on your teams during dynamic and turbulent times? Find out more about the actions you can take to nurture the outcomes that benefit a team. More info/register.

Host: Tecker International

Presenters:

  • KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC
  • Glenn Tecker, founder, Tecker International

Thu 8/27 at 2 p.m. – Data Is for Marketers

As you know, all marketing is based on understanding our audiences. Take just 30 minutes to see for yourself how the latest data analytics can elevate the efforts of association marketers. Learn how to dissect and target emerging member and non-member interest clusters; identify, score, and reach out to your most (and least) engaged members; report on member and interest trends with data snapshotting; link data analytics to your existing email and social marketing systems; and capture and use the 80% of member data NOT found in your AMS. More info/register.

Host: Gravitate Solutions


Fri 8/28 at 12 p.m. – Challenges Women in Leadership Face and How to Deal with Them

Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Elizabeth Lombardo, PH.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC
  • Maja Kazazic
  • Carly Patterson
  • Ashley Fox

Thu 9/3 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between a big success and a big headache, but the selection process can be daunting. Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras
  • Marc Benton, learning solutions engineer at Community Brands

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo from Capital Reef NP by James Lee via Unsplash

The weekly list of free educational events and resources for the association community…

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#ASAE20. I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Originally, the registration was about $600. I didn’t see anything about discussion or networking opportunities so I said forget it, I can find education on my own. But a few weeks later, registration became free so I registered along with 13,000+ other people.

Education: The sessions I attended were really good. They were pre-recorded with speakers participating in the chat box. Sessions are available on-demand until August 31, so we have less than 19 days as I write this to watch any sessions of interest. Sure, that’s better than in-person events where you don’t have this option, but 30 days would be a nice compromise.

A few other notes… Interview sessions are much more engaging than talking head sessions. Standing speakers (as opposed to sitting) bring more energy.

Chat: The chat stream flew by quickly, too quickly, in many sessions. It was difficult to listen to the speakers and digest the chat simultaneously. I’ll watch some of the sessions I attended because I feel like I missed some good points. I could have ignored the chat but people were sharing useful stories, examples and advice there.

I wish those transcripts were also available on-demand. They’re incredibly valuable. Why not make chat transcripts part of the registration agreement, like permission to use photos for in-person events?

Conversations: I wouldn’t pay for an event like this unless it provided opportunities for conversation with fellow attendees—and no, the chat function does not count. People said the chats in the lounges felt like a list serv. The lack of conversations was the biggest discussion topic in the many Zooms I attended this week.

I’m lucky I got to participate in Zoom meetings throughout the conference because I have a good professional network. I had some fun face time with friends, acquaintances and people I hadn’t met before. But what about all those who don’t have a network like mine? Some people I know made contacts in the chats but I bet they were the exception.

Given ASAE’s quick pivot to virtual, the platform they chose and the number of attendees, discussion rooms weren’t possible this time. But, an option for the future could be tiered registration. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions. Paid attendees get access to all sessions plus discussion groups and on-demand viewing.

Everyone wants to have face-to-face conversations with people they know and don’t know. Schedule Zoom-like discussion rooms for post-session deeper dives, birds of a feather meetups (by position, association size, org vs individual memberships, etc.) and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.).

Have the appropriate number of rooms for paid attendees plus extras for topics you hadn’t considered. Keep them open all the time. If people pay for this and have a disappointing experience, they won’t do it again.

Reserve some rooms for crowdsourced topics. Let sponsors host discussion rooms—an AMS partner hosts a room on membership topics, an LMS partner hosts one on professional development topics, etc.

Exhibits: Many attendees I talked to said they liked the no-pressure aspect of the virtual exhibits. They could browse exhibits without having salespeople “all up in your face.” I bet the 50+ exhibitors loved all the leads they generated. Don’t blow your follow-up!

For a free event, I have no real complaints because, well, it’s free. But I’d expect a lot more from a paid event, particularly chat transcripts, longer on-demand viewing period, and, most importantly, discussion rooms.

GA peeps. A group of organizations, including the National Institute For Lobbying & Ethics, seeks your participation in the Government Affairs Profession Pandemic Survey so they can better understand the implications of COVID-19 on the government affairs profession. Please share this with your GA colleagues.

Virtual fellowships. Looking to attract the next generation of industry leaders to your association? WBT Systems suggests offering a virtual fellowship program and describes the essential elements of such a program using examples from several nonprofit organizations.

DEI policy. Michael Bach, author of Birds of All Feathers: Doing Diversity and Inclusion Right, shares excellent advice with Stephanie Vozza at Fast Company about creating and updating a DEI policy. He identifies eight mistakes that would be easy to make without the guidance of an expert. I was going to highlight a few but just about all of them seem mighty important.

Something for your exhibitors. Your supplier members are selling year-round so why not help them out, for a price, year-round. This article by Danica Tormohlen at PCMA Convene is about three virtual market weeks hosted by The Toy Association, but it also discusses the association’s ShopToys365, “a B2B digital marketplace where manufacturers could connect with global toy buyers and suppliers 24/7.”

Quick hits before we get to the list of next week’s free education:

  • “One moment, you’re standing still, at the abyss, and the next you’re committed, fully engaged with gravity.” For some reason, the “drop in” concept really resonates with me—and the image sticks. (Seth Godin)
  • Why CEOS need to read poetry to lead in the post-COVID world. An easy way to start this habit: subscribe to Poem-a-Day. (Clare Morgan and Massimo Portincaso, Fast Company)
  • The Native Lands app tells you what indigenous land you’re standing on. (Adventure Journal)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • If you have jars of herb or spice mixes hanging out without purpose in your cupboard, add them to the flour, cornmeal and/or breadcrumbs the next time you dredge fish (in my case, flounder with Greek seasoning) or some other piece of protein.
  • I fell for this pulled pork with pickled peaches recipe but didn’t want to heat up the house by turning on the oven. So I adapted the recipe for the Instant Pot by increasing the liquid and adding most of the ingredients to the pot as the pork cooked. I also added some barbecue sauce to the mix. Had leftovers for lunch today on a bun with the pickled peaches and slaw.
  • I had a few poblano peppers ready to harvest so I made a batch of this chouriço mix for a side of stuffed peppers. I kept the Instant Pot out to make the brown rice and cooked the stuffed peppers in the toaster oven. Next week, I’ll tell you what I did with the leftover chouriço mix.
  • For veggies this week, we had calabacitas—a Mexican-inspired summer vegetable medley—and the old standby of roasted broccoli, cauliflower and red onion with garlic. Hmm, having that again tonight too.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 8/14 at 1 p.m. – Post-Conference Chat & Networking

Did you miss connecting with people at the #asae20 conference? Do you miss those random meetings in the hall or those spontaneous debriefs after a session? Let’s try to recreate some of that magic as we discuss what we got from this year’s conference. You should meet 3-6 other folks and have some great chats. More info/register.

Host: Lee Gimpel, Better Meetings

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 8/14 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Sat 8/15 at 11 a.m. – Practicing Authentic Allyship

Practice authentic allyship—and by allyship, we mean disrupting and dismantling oppressive systems using  power, privilege, and sacrifice. Join this discussion to hear perspectives on allyship, its role in creating systemic change, and how allies can make a substantial difference. More info/register.

Host: Living Corporate

Presenters:

  • Mary-Frances Winters, Founder and CEO of The Winters Group, Inc
  • Gary Cooper, Diversity Product Manager @ Amazon
  • Monica Cox, Professor at The Ohio State University
  • Nubianna Aben (moderator), Living Corporate

Mon 8/17 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/18 at 11 a.m. – Impactful Learning and Moderating

Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Get a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.

Host: Christina Rowe, founder, The Collaborative LLC


Tue 8/18 at 12 p.m. – Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy

As virtual and hybrid events become the “new abnormal” for associations, the role of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners can—and should—play as events go from in-person to virtual. Some associations have placed virtual events in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. Learn why it’s important for association planners to have a “seat at the table” in developing virtual event strategy and get tips for how to claim your seat in your organization. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Heidi Longton, CMP, CMM, Founding Member, MPI Association Planners Advisory Board
  • Natalie Norris, CMP, CMM, Director, Meetings and More Inc.
  • Lindsay Plath, CMP, Sr. Professional Development Coordinator, Illinois Association of School Business Officials

Tue 8/18 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Tue 8/18 at 2 p.m. – Applying to the Paycheck Protection Program: What Your Association Needs to Know

Both the House-passed HEROES Act and the current Senate Republican COVID-19 relief bill would expand access to the Paycheck Protection Program (PPP). Nonprofit associations shouldn’t wait to consider their options or prepare PPP applications, even if final legislative details remain uncertain. Learn about your options, find out how to apply for a PPP loan, and get answers to your questions from experts and leading voices in association law, finance, and accounting. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Julia Judish, special counsel, ‎Pillsbury Winthrop Shaw Pittman LLP
  • Mary Kate Cunningham, CAE, vice president, public policy, ASAE: The Center for Association Leadership
  • Thomas J. Sneeringer, partner, audit services, RSM US LLP

Wed 8/19 at 12 p.m. – Diversity in Association Hiring (CEO Update LIVE)

While some associations are hiring diversity and inclusion officers and conducting board and staff trainings, the community has long struggled with a lack of diversity among its most senior ranks. Hear what’s needed to achieve more diverse leadership and how associations can ensure they are fostering an equitable hiring and advancement environment. More info/register.

Host: CEO Update

Presenters:

  • Michelle Mason, CEO, Association Forum
  • Julian Ha, Partner, Heidrick & Struggles
  • Jim Zaniello, President, Vetted Solutions
  • Lynn McNutt (moderator), Editor-in-Chief, CEO Update

Wed 8/19 at 12 p.m. – The Evolution of Your Strategic Plan

Now it the time to revisit, reevaluate, and possibly even reorganize your current strategic plan. Change can be overwhelming but when you have the right tools and right people guiding you along the way, your plan will lead your organization to its destination, whatever the surrounding environment may be. More info/register.

Host: Talley Management

Presenters:

  • Gregg Talley FASAE, CAE, President & CEO of TMG
  • Joe Sapp, MBA, CAE, COO of TMG
  • Nicanor Sabula, Managing Director of AFAMCO Management, Africa
  • Tim Bower, CAE, Director of TMG Association Solutions Consulting

Wed 8/19 at 12 p.m. – Digital Advertising During a Global Crisis

See examples of ad campaigns that exceeded their goals during COVID-19 and explore why, learn about new advertising opportunities you can take advantage of, and get tips on how to execute your ad operations smarter from home. More info/register.

Host: Beaconfire Red


Wed 8/19 at 1 p.m. – Facilit8me: Managing Implicit Bias in Facilitation Work

Facilitators in particular need to be aware of their own bias, how it impacts the activities they select, what perspectives they center and how their “neutrality” can lead to biased products and outcomes. Increasing a facilitators awareness of implicit bias and its impact will defuse stereotyping and create a more equitable facilitated experience. More info/register.

Host: Event Garde

Presenters: Krista Rowe and Lindsay Gross, Event Garde


Wed 8/19 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 8/19 at 2:30 p.m. – Earning Your Membership: Technology, Learning, and Accolades

Evolving our use of technology to engage our members for a “21st Century membership experience.” Sigma Alpha Epsilon will share their experience with the development of online learning for their members, starting at the turn of the century and culminating in the newest program, Accolades, which incentivizes members to continuously earn their membership. More info/register.

Host: North American Interfraternity Conference

Presenters:

  • James Irwin, Director of Educational Programs for Sigma Alpha Epsilon
  • Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems

Thu 8/20 from 9 a.m. to 4 p.m. – Community Thrive! Virtual Summit 2020

Online communities have become critical to the way organizations deliver value and bring people together when face-to-face interactions are extremely limited. Now is the time for association and community leaders to think about the long-term strategy for digital engagement far beyond the face of a global pandemic for a sustainable future. This inaugural virtual conference brings together thought leaders in the community and association space to give you the information and resources you need to create rock solid digital engagement strategies for online communities that scale. More info/register.

Host: Community by Association


Thu 8/20 at 11 a.m. – Impactful Learning and Moderating

Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Get a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.

Host: Christina Rowe, founder, The Collaborative LLC


Thu 8/20 at 1 p.m. – Overcoming Advocate Fatigue: Practical Tips for Boosting Engagement

Learn how organizations like yours are making the most of their advocates’ participation to build organizational value while growing subsets of ambassadors to champion their causes. Hear tips and best practices for recruiting advocates, maintaining momentum, and boosting engagement for your cause, helping you avoid advocate fatigue and disengagement. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • David Lusk (moderator), Founder, Key Advocacy
  • Kristen Prather, State Director, Grassroots Programs, Credit Union National Association
  • Kristin St. John, Deputy Director, National Grassroots Advocacy, National Association of Community Health Centers
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 8/20 at 1:30 p.m. – Demonstrating Leadership Resilience: A CEO Dialogue

It has been more than four months since many associations went full-time remote. In this webcast, leaders representing different aspects of the association community will describe how they have personally demonstrated resilience over the past few months through managing their staff teams, guiding their organizational strategy, and planning for the upcoming year-end and start of 2021. In conversation among peers, explore strategies that you can use now and as you plan for next year. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Annette Gregg, senior vice president of experience, Meeting Professionals International
  • Charlie Jones, FASAE, CAE, senior vice president of global brand management, Futures Industry Association
  • Sharon Newport, CAE, executive director, Door Security and Safety Foundation; chief operating officer, DHI – Door Security and Safety Professionals
  • Richard Yep, FASAE, CAE, chief executive officer, American Counseling Association
  • Aaron Wolowiec (moderator), CAE, CMP, CTF/MT, president and CEO, Event Garde

Thu 8/20 at 2 p.m. – Behind the Scenes – The Making of Non Dues-a-Palooza Virtual Bazaar

How do you take an event, specifically crafted to be high-impact, high-energy, high-touch AND in person into the virtual world, without losing its big energy and zest? Learn what it took to pull off a successful virtual event, and the lessons learned along the way. Find out how the Virtual Bazaar was born including the planning process from start to finish, decision points along the way and the addition of handcrafted touches. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Teri Carden, Co-Founder of 100Reviews and creator of the Non Dues-a-Palooza event
  • Joanna Pineda, CEO of Matrix Group, makers of the BeSpeake Virtual Meeting Platform

Thu 8/20 at 2 p.m. – Create Value for Sponsors and Exhibitors at your Virtual Conference

Please join us for a lively discussion on how to create value for Sponsors and Exhibitors for your Virtual Gala, Conference, or Annual meeting. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Presenter: Justin Watson from Association Virtual Conferences


Fri 8/21 at 11:55 a.m. – Meet Other Association Pros @ Virtual Networking Lunch

Want to get new ideas for your association? Looking for a job? Have a great program to share? Just want to actually meet some new people in the association field? Join us for a fast, fun, and productive networking lunch (or breakfast or brunch, depending on your time zone). It’s networking that’s natural, not awkward. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Fri 8/21 at 12:30 p.m. – The Stakes Are Higher Than Ever: How to Avoid the Most Common Contracting Mistakes

Hear about the most common contracting mistakes they’ve seen while working with groups and hotels. You may be surprised by lots of little things that people do without knowing they’re wrong, even after being in the industry for years. More info/register.

Host: Legalease with the Ladies

Presenters:

  • Barbara Dunn, Partner @Barnes & Thornburg LLP
  • Lisa Sommer Devlin, Principal @Devlin Law Firm, P.C.
  • Sean Whalin, Co-Founder & CEO @HopSkip

Fri 8/21 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/24 (times not listed yet) – Face-to-Face to Virtual…What Do I Do?: The Sequel

You asked for more demos so we’ve established a whole new day for virtual event demos with additional vendors. This day is designed to answer your questions…What platforms are out there? What features should I be looking for? Where are the pitfalls? More info/register.

Host: ASAE


Tue 8/25 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Wed 8/26 at 1:30 p.m. – The Future of Technology for Nonprofits and Associations

Learn technology innovation applicable to nonprofits and associations and gain a perspective on what kinds of technological innovations of specific interest may be arriving and their relevance to associations and other nonprofits. Spark your imagination on how organizations’ operations might be dramatically altered by advances in technology. More info/register.

Host: Fíonta

Presenter: Dr. Lisa Rau, Fíonta co-founder


Thu 8/27 at 2 p.m. – Replacing the Timecard Mentality: Are You Sure You’re Cultivating Trust Among Your Staff?

Do you trust your staff? Does your staff trust you? Why is trust important and how can you be sure that you have it? If you’ve lost it, can you get it back? Is it more important to proactively cultivate and work to sustain trust on your teams during dynamic and turbulent times? Find out more about the actions you can take to nurture the outcomes that benefit a team. More info/register.

Host: Tecker International

Presenters:

  • KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC
  • Glenn Tecker, founder, Tecker International

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. Will I see you there?

Young professionals working from home. Here I was thinking everyone was discovering the joys of working from home. But it’s not the same experience for everyone. I have it easy, you may too. But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Associations, you can help young professionals overcome these challenges.

Envisioning the future. Want to find out how other associations are responding to the pandemic and envisioning the future? Then please consider participating in .orgSource’s Creating the New Normal survey.

Virtual chat data. Associations are leaving data on the table—rich, valuable data, says Amanda Kaiser. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Take advantage!

Virtual event benchmarking data. Talk about data! Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports.

Sponsorship strategy. Many of your association’s corporate partners have become your competitors too. They offer webinars, blog posts, and maybe even conferences to your members. Instead of treating them like competitors, think coopetition instead, says Bruce Rosenthal and Mike Butera. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course.

Quick hits before we get to the list of next week’s free education:

  • Got a rough meeting coming up? Lessons from the Big Tech hearing on handling tense virtual meetings. (Mary Civiello, Fast Company)
  • The humble semicolon helped Ed Yong write the sentence of the year. (Roy Peter Clark, Poynter)
  • A plague is an apocalypse, but it can bring a new world. (Andrew Sullivan, New York Magazine)
  • Like you need me to tell you this… Per a new study, hedonism leads to happiness. “Enjoying short-term pleasurable activities that don’t lead to long-term goals contributes at least as much to a happy life as self-control.” (University of Zurich)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. My version features thick slices of local tomatoes on sourdough sandwich bread with American cheese (Havarti and Muenster are okay too), Duke’s mayo (on both slices of the bread), Diamond Crystal kosher salt (so hard to find these days!) and freshly ground black pepper. Good for breakfast and/or lunch.
  • I’m glad I made the full amount of this maple teriyaki marinade because I got two great meals out of it. After marinating blackfin tuna, I heated up the remaining marinade and whisked in a cornstarch slurry to make a delicious sauce.
  • This coconut mint chutney came back for an encore too, this time on baked black sea bass that I first sprinkled with lemon juice and Aleppo pepper.
  • I love discovering a good potluck recipe—not that we’re going anywhere I can bring a dish these days. But now I’m ready with this broccoli salad with cheddar and bacon vinaigrette. I used a mix of Asiago and extra sharp (not aged) cheddar. Next time, I’ll make more vinaigrette because it got lost in the salad.
  • Why do I keep making pasta? The Covid-10 is going to turn into the Covid-15 if I keep this up. But it’s eggplant season and I couldn’t resist when I saw this recipe for a cheesy eggplant and rigatoni bake. Yes, it’s quite good.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 8/7 at 10 a.m.* – #Eventprofs Happy Hour
We’ll socialize in large and small conversation groups (you choose) using the online social platform Rally — one of the hot new video-chat tools recently developed for recreating online the experience and possibilities of an in-person social. This is a great opportunity to experience a new platform — which uses the same underlying tech as Gatherly and Yotribe, but quite a different interface — while catching up with old friends and making new ones. More info/register.

Host: Adrian Segar, founder, Conferences That Work

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 8/7 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from Ice Breakers to Shared Experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Fri 8/7 at 12 p.m. – Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic. Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic. Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts


Fri 8/7 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 8/7 at 1 p.m. – Nerd Therapy: What Will Event Attendees’ Expectations Be in 2021, and Are You Ready?

Join us for a discussion on building moments of connection with your audience through an all-virtual or hybrid event. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. Our panel of experts will weigh in on near-term challenges and dig into what the 2021 event attendees will expect — and the way the conference landscape is forever changed. More info/register.

Host: Nerdery

Presenters:

  • Michael Ryan, TEDx Global Partnerships, TED Conferences
  • Lara Stein, Founder TEDx, Co-Founder and CEO Boma Global
  • Yarrow Kraner, CEO/Founder, HATCH & H360.ai
  • Laura Fegley, CCO, O’Keefe Reinhard & Paul
  • Emily Neubauer, Experience Designer, Nerdery
  • Jonathan Dexter, Engineering Practice Director, Nerdery

Fri 8/7 at 3 p.m. – #Eventprofs Happy Hour
We’ll socialize in large and small conversation groups (you choose) using the online social platform Rally — one of the hot new video-chat tools recently developed for recreating online the experience and possibilities of an in-person social. This is a great opportunity to experience a new platform — which uses the same underlying tech as Gatherly and Yotribe, but quite a different interface — while catching up with old friends and making new ones. More info/register.

Host: Adrian Segar, founder, Conferences That Work


Mon 8/10, Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE professional/consultant members, $99 for ASAE industry partner members).

Host: ASAE


Mon 8/10 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 8/10 and Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.

Host: MemberSuite


Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE professional/consultant members, $99 for ASAE industry partner members).

Host: ASAE


Tue 8/11 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 8/11 at 2 p.m. – Controlling Your Narrative: Crisis Communications for Unpredictable Situations

Learn how the current situations affecting our society and economies impact media opportunities and communication plans, why communicating with your audience in a timely manner will keep you on the right side of industry media, and an efficient way to gather facts and deliver messages with transparency, as situations change day by day. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Randall Samborn, founder, Randall A. Samborn & Associates LLC


Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.

Host: MemberSuite


Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE professional/consultant members, $99 for ASAE industry partner members).

Host: ASAE


Wed 8/12 at 1 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to tackle these new challenges with confidence by implementing technology to create safer events, creating event layouts and diagrams that comply with social distancing, managing session capacity and using self-check-in kiosks, and safely facilitating onsite meetings and enabling touchless contact sharing. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Brooke Gracey, Senior Manager, Demand Generation, Cvent
  • Nicholas Tinker, Manager, Event Solutions, Cvent

Wed 8/12 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 8/12 at 2 p.m. – Contracts, Partnerships, and Sharing Risk in Highly Uncertain Times

The fear and uncertainty we are all facing is giving rise to more adversarial agreements and an understandable desire to shift risk to those we do business with. However, healthy value chains and profitable partnerships are built on a foundation of trust, transparency, and shared risks and rewards. Join us for a direct and transparent discussion with leaders from across the value chain designed to create perspective and inspire all players to sustain the collaborative foundations that our industry has long been based on. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Rich Gibbons, President, SpeakInc
  • Bill Reed, Chief Event Strategy Officer, American Society of Hematology
  • Tammy Routh, Senior Vice President – Global Sales, Marriott International
  • Kate Vitasek, Faculty – Graduate and Executive Education, University of Tennessee
  • Peter Sheahan (moderator), Founder & Group CEO, Karrikins Group

Thu 8/13 at 2 p.m. – Small Screen, Big Impact: Redesigning For A Virtual World

To inform, you must first engage. That means rethinking how you communicate on a small screen. Learn how to use rapid visual storytelling to transform your next webinar or virtual meeting; design for attention, using narrative impact and the three-second rule; and get faster responses and save time with clear calls to action and the “SOS rule.” 1 CMP credit. More info/register.

Host: PCMA

Presenter: Debra Jasper, Founder and CEO, Mindset Digital


Thu 8/13 at 3 p.m. – Double Your Member Engagement with Very Little Marketing

Learn some powerful ideas to implement targeted marketing to increase the engagement of your association members, for example, ways to reuse some of your current resources to significantly boost your marketing with little effort, simple techniques that can be implemented to significantly increase your member’s engagement, and powerful marketing tools that can boost members engagement while staying at home. More info/register.

Host: Grype Solutions


Fri 8/14 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue 8/18 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Thu 8/20 from 9 a.m. to 4 p.m. – Community Thrive! Virtual Summit 2020

Online communities have become critical to the way organizations deliver value and bring people together when face-to-face interactions are extremely limited. Now is the time for association and community leaders to think about the long-term strategy for digital engagement far beyond the face of a global pandemic for a sustainable future. This inaugural virtual conference brings together thought leaders in the community and association space to give you the information and resources you need to create rock solid digital engagement strategies for online communities that scale. More info/register.

Host: Community by Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons photo by Aaron Burden via Unsplash

The weekly list of free educational events and resources for the association community…

kelly-sikkema-b-LJzvwMbPE-unsplash

Economic outlook for associations. Please consider participating in Marketing General Inc.’s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report.

Virtual certified. Event planners did it. Speakers did it. They became “virtual certified.” If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program.

Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference.

Virtual event sponsorships. The next big sponsorship deliverable, says Elizabeth Johnson at The Moery Company, is virtual event data. Until virtual events provide the same opportunities for developing personal connections as in-person events do, event data will be a valuable asset for sponsors.

Virtual awards show. The Professional Publishers Association in the UK had a black-tie awards gala scheduled when the pandemic forced them to take it virtual. Hannah Bray explains how they managed to put on a virtual awards show that received “overwhelmingly positive” feedback.

Virtual event tips. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen.

Quick hits before we get to the list of this week’s free education:

  • 12 tips that actually help with Zoom fatigue. (Kendall Walters, Vidyard)
  • Hygiene theater is a huge waste of time. People are power scrubbing their way to a false sense of security about the coronavirus. (Derek Thompson, The Atlantic)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • If you’re not the kind of person who scarfs up all the crumbs from the bottom of a potato chip bag (ahem), then you can save them for potato chip flounder. Otherwise, do what I did and buy a bag of jalapeno potato chips for this tasty simple dish. Make the dill tartar sauce too—it’s wicked good.
  • This maple teriyaki marinade was great on baked swordfish. The recipe made enough that I used it again last night on blackfin tuna.
  • If you need a good dip for a vegetable tray, I like this buttermilk ranch dressing. This time, I added parsley and chives to mine because I didn’t have enough dill. My summer crudités included blanched green beans, sugar snap peas and broccoli florets, zucchini, summer squash, cukes, carrots, grape tomatoes, and red bell pepper.
  • I took those leftover veggies and made a linguica and clam summer vegetable pasta. I had plans to make a linguica pizza and a clam white pizza but spent the afternoon Zooming with a dear faraway friend so opted for a quick pasta instead. My “recipe” included linguica, red onion, red and orange bell pepper, zucchini, yellow squash, garlic, broccoli florets, snap peas, grape tomatoes, corn, spinach, basil, canned clams and their juice, fettuccine, pasta water and butter. Details on Gusto this weekend.
  • Sunday morning, I made Joanne Chang’s maple blueberry scones. Highly recommended, plus you can use some of that buttermilk. Have you ever had buttermilk fresh from a farm? Oh my word. Yes, that good.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

*All times are Eastern Daylight Savings Time unless otherwise noted.


Mon 8/3 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/4 at 11 a.m. – The Reinvention of Education: How Associations are Contributing to the Overhaul of the American Education System

Hear from associations representing various roles and levels of education sharing how they’ve managed the education crisis, supported members, and influenced widespread change. Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register.

Host: Sarah Sladek, Save the Associations Webshow


Tue 8/4 at 11 a.m. – Association Analytics Network Virtual Meetup

We decided to host this meetup in a virtual world that will offer a unique experience to engage in conversation with your peers and participate in educational sessions. Breakout sessions: using data analytics to improve membership, data governance for associations, and measuring analytics in the time of COVID-19. 1 CAE credit. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 8/4 at 12 p.m. – Event Marketing Strategies for Virtual and Hybrid Events

As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Mike Dietrich, Vice President of Marketing at Cvent
  • Drew Holmgreen, Vice President of Brand Engagement at MPI
  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International

Tue 8/4 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Your association has always been a natural hub of relevant data and insight, and you can leverage this to build content in so many powerful ways. Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Presenters:

  • Arianna Rehak, Matchbox Virtual Media
  • Duncan Bell, Association TRENDS
  • Reggie Henry (Facilitator), ASAE

Tue 8/4 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

Learn (and share) best practices for online events, conferences, classes and webinars; get practical online networking ideas. Experience four easy online networking activities to apply to your own events. Meet and connect with 5-10 colleagues doing similar work as you. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder of Better Meetings


Tue and Wed 8/4 and 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews


Tue 8/4 at 2 p.m. – Sponsorship and Pricing Methods for Virtual Events

Transitioning an in-person event to a full digital experience has been difficult for associations, and many are finding themselves dipping into their reserves. Learn how to understand sponsor needs, build sponsor packages, bring value to a sponsor, and price virtual events. More info/register.

Host: Gather Voices

Presenter: Dr. Michael Tatonetti, Certified Pricing Professional and CAE


Tue 8/4 at 2 p.m. – In Need of a Change: Understanding Perspectives to Lead

Learn how Ferguson leads in this time of challenging societal and economical situations as the leader of a major city. Find out how our industry has evolved and, in some instances, still needs to improve; how generational perspectives can have an impact on workplace culture and teams; and how planners, venues and DMOS can take action to accelerate positive change. More info/register.

Host: PCMA

Presenter: Elliott Ferguson, President and CEO of Destination DC


Wed 8/5 at 11 a.m. – Top 5 Ad Campaign Ideas for Retaining Members in 2020

Learn about some of the top ways you can stay front and center for your members, while also leaving time to address other challenges as they pop up. Hear a brief recap on programmatic advertising technology and how it applies to your membership goals; best practices and campaign ideas for targeting criteria, messaging, and ad creatives; and examples of real campaigns from Feathr customers. More info/register.

Host: Feathr

Presenter: Aidan Augustin, Co-Founder & President of Feathr


Wed 8/5 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from Ice Breakers to Shared Experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Wed 8/5 at 12 p.m. – Key Insights From The 12th Annual Membership Marketing Benchmark Report

Get a preview of the report and learn the most useful membership strategies for 2020. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Tony Rossell, senior vice president at MGI


Wed 8/5 at 1 p.m. – Life After Launch: Managing Your AMS

Organizations need to approach “life after launch” with the same thoughtfulness you applied to the selection and implementation. Hear tips and best practices to increase user adoption and ensure lasting confidence for your new software. More info/register.

Host: Aplusify

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, Founder, Achurch Consulting


Wed 8/5 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews


Wed 8/5 at 2 p.m. – How to Market Your Virtual Event Like a MoFo

Learn how to create a marketing strategy that will have people rushing to join and so excited that they bring their friends along. Hear about marketing strategies to target the right audience, modern event marketing best practices, and tips for driving huge registrations with event influencer marketing. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Rachel Stephan, snöballer-in-chief, snöball event influencer marketings
  • Dahlia El Gazzar, Tech Evangelist, DAHLIA+Agency
  • Raime Merriman, VP Marketing, Hubb

Wed 8/5 at 3 p.m. – Professional Associations and the Management Challenges of the New Normal

More info/register.

Host: Enforme Collaborative

Presenters:

  • Andre Williams, executive director for American Society for Transplantation and Cellular Therapy
  • Angie Dahl, director of development for the American Society for Transplantation and Cellular Therapy

Thu 8/6 at 12:30 p.m. – To Reopen or Not to Reopen? How COVID-19 Impacts Nonprofits’ Decision to Return to the Office

Find out what nonprofits should think about when making the decision to reopen their office and, if they choose to reopen, the measures they should take to minimize potential liability. Specifically, our attorneys will discuss these and other topics: deciding whether an office reopening is the right choice for your nonprofit, steps to take before you reopen your office, addressing employee concerns with your office reopening, managing employee data related to your office reopening, including information covered by ADA and HIPAA. More info/register.

Host: Venable LLP

Presenters:

  • Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
  • Thora Johnson, Partner, Employee Benefits and Executive Compensation, Venable LLP

Thu 8/6 at 2 p.m. – Communications in the COVID Era

Your association has probably already made major pivots to keep working through the beginning of the COVID-19 pandemic. How do you continue managing those changes while growing your member communication program? Hear about findings from this year’s Association Communications Benchmarking Report and tips to help you creatively and innovatively engage and communicate with your members and the industry. 1 CAE credit. More info/register.

Host: Association Adviser/Naylor Association Solutions

Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions


Thu 8/6 at 2 p.m. – Managing Your Certification Program During the COVID-19 Era and Beyond

The disruption created by COVID-19 has changed the certification market and the larger environment in which certifying bodies operate. Learn how to create (or refine) a game plan for sustaining and growing your program in this new world. Hear insights on how to maintain your pipeline in the “new” normal, find and attract new audiences for your credentials, and craft an action plan to strengthen and expand your candidate pipeline. More info/register.

Host: Knapp & Associates International

Presenters:

  • Lenora G. Knapp, PhD, President, Knapp & Associates International
  • Mark Franco, JD, Associate, Whiteford Taylor & Preston

Thu 8/6 at 2 p.m. – Pathways to Innovation: From Informal to Intentional

Design thinking is a human-centered and systematic approach to innovation that provides you with tools for discovering unmet needs of your audience. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. Understand what design thinking is and its key steps. Learn why this approach helps manage the risk of innovation. See how the process works in action through a case study. More info/register.

Host: Bloomerang

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC


Thu 8/6 at 3 p.m. – Making History as the NBA’s First Black Female CEO

Hear how this trailblazer overcame a number of life’s challenges, from growing up in public housing and domestic violence to overcoming loss and surviving cancer. She first broke barriers as the first black cheerleader at U.C. Berkeley, spent over three decades at AT&T as one of its top executives, and today is the NBA’s first black female CEO. Cynt has been a powerful influence in sparking reform and engagement on the biggest issues of our time: sexism, racism, and the coronavirus. The conversation will center around practical “If I Knew Then…” leadership advice, personal life philosophies and guiding principles, and the challenges and opportunities for leaders in today’s landscape. More info/register.

Host: Entrepreneur

Presenters:

  • Dallas Mavericks’ CEO Cynthia “Cynt” Marshall
  • Comparably CEO Jason Nazar, host of this C-suite leadership series

Fri 8/7 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from Ice Breakers to Shared Experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Fri 8/7 at 12 p.m. – Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic. Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic. Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts


Fri 8/7 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/10, Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE members).

Host: ASAE


Mon 8/10 and Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.

Host: MemberSuite


Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE members).

Host: ASAE


Tue 8/11 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.

Host: MemberSuite


Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE members).

Host: ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Kelly Sikkema via Unsplash