The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Is social media about paying attention … or getting it? For me, it’s primarily about paying attention. Twitter is a serendipitous source of good reads and inspiration. LinkedIn has its moments. But on Facebook, I’m guilty like everyone else of the typical “look what I’m up to” posts.

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote:

“Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Likes and follows and retweets have become our currency. Attention trumps creativity and innovation. That’s the problem with social media today. We’ve lost our way. We need to find it again.”

Hear hear.

We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. WBT Systems explains what associations can learn from nurses—the most trusted profession for the last 18 years—and how to gain the trust of members, customers and prospects.

Billhighway has been publishing a series of posts about chapters in crisis. In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place.

Quick hits before we get to the list of this week’s free education:

  • How HubSpot marketers stay creative under pressure. (Pamela Bump, HubSpot)
  • Where did Americans move in 2019? (Janelle Cammenga, Tax Foundation)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • My favorite dish this week, no surprise to me, is a pizza. I could live on pizza and pasta but I’d be rather rotund if I did. Remember this recipe for BBQ chicken, red onion and jalapeño sheet pan pizza from Simply Recipes when you need a quick effortless meal. You can rely on rotisserie chicken, store-bought dough and BBQ sauce from a bottle. I loved the heat from the jalapeño so much I think I’ll add another one next time and maybe more chicken too. Because there will be a next time.
  • I used some of the rotisserie chicken in #thestew even though the recipe didn’t call for it. That’s the Instagram-famous spiced chickpea stew with coconut and turmeric from Alison Roman at the New York Times. My leafy green of choice this time was kale. I chopped up the stems and added them along with chopped jalapeno to the onion mix. Yes, you can use kale stems instead of composting or throwing them away. Just chop them and give them cooking time to soften.
  • Slow-roast gochujang chicken from Bon Appetit was the highlight of our Sunday—and, if I’m honest, rivals the pizza for best dish of the week. The chicken was excellent, the accompanying potatoes were out of this world. And why wouldn’t they be—tossed in gochujang, ginger and garlic then roasted in the pan with the chicken, wowsa. My chicken took less time than the recipe suggested, and my potatoes were big so I cut them in half.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/27 at 1 p.m.* – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/28 at 12 p.m. – How to Accelerate Agile: Organizational Silos

Does your organization suffer with the ‘Elephant Syndrome,’ where no one knows the big picture? Is it challenging for information to flow between teams? Do you have different working cultures among the different departments of your organization? Are there communication gaps across your organization? If you answered “Yes” to any of the above questions, then your organization is infected with the Silo Effect. Hear proven tips for breaking down silos and improving your organizational culture. More info/register.

Host: xScion

Presenter: Agile expert Bhavani Krishnan


Tue 1/28 at 12:30 p.m. – 2020 eLearning Hype Curve Predictions

Every year, we issue our predictions for the top eLearning trends of the coming year. In the past, we’ve plotted these predictions through dead reckoning – relying on our experience living, eating, and breathing online learning all day, every day. But for 2020, we come armed with data. More info/register.

Host: Web Courseworks

Presenter: Andy Hicken, Director of Quality and Strategy


Tue 1/28 at 1 p.m. – How to Create an Engaging Donor Journey in 2020

Learn how to take a multichannel approach to your donor communications, align your digital strategies to form a cohesive donor journey, build meaningful donor relationships through timely touchpoints, and track and measure your success so you know how to invest resources. More info/register.

Host: Nonprofit Tech for Good

Presenter: Robin Cabral, MA, CFRE, MFIA of DonorPerfect


Tue 1/28 at 2 p.m. – Association Chat on Twitter (#assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. If you’re interested in moderating a future #assnchat, contact KiKi. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/28 at 2 p.m. – Knowledge Management in Practice (Arlington VA)

Join a discussion about ways that organizations are using SharePoint to share information. We will have broad insights across multiple associations as well as an insider view of one association’s knowledge management journey. We will also consider what technologies and approaches work when associations want to share information with members, and how content modelling helps tie different data sources together. Location: Arlington VA. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Lisa Quirk, PMP, Director of Technology and Electronic Information Resources, NALP
  • Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN
  • Mukta Kori, MS, System Analyst, ATS
  • Moira Edwards, MS, CAE, President, Ellipsis Partners

Tue 1/28 at 2 p.m. – 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020

If you’re wearing multiple hats in your job, it can be difficult to keep track of which marketing campaigns are working and which aren’t paying off. Learn about tools and resources you need to track and measure your marketing, make you more efficient with your time, and help grow your memberships on a shoestring budget. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Maria Bryan, digital marketing strategist and founder of Maria Bryan Creative


Tue 1/28 at 2 p.m. – What Is Digital Transformation and How Can Nonprofits Benefit?

Hear about the various forms of technology-led transformation, with examples from the nonprofit sector. Explore how digital transformation can help organizations be more effective in delivering their mission, offering greater impact for the organization, its donors, volunteers, and beneficiaries. More info/register.

Host: TechSoup

Presenter: Sean Harris, principal business solutions strategist of VMware


Tue 1/28 at 2 p.m. – #MONEY: Sponsorship in the Age of Social Media

Social media engagement is no longer an option, it’s a must, but don’t leave your sponsors behind. Learn options for developing killer social media sponsorship packages that mutually benefit both your sponsors and your organization, and appeal to your attendees. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Alex Plaxen, Founder, Little Bird Told Media


Wed 1/29 at 1 p.m. – Cost-Saving Strategies: How to Maximize Your Meetings Budget

Learn how to understand facility needs and sales cycles to maximize your negotiation power; analyze key factors such as demand, meeting patterns, F&B spend and meeting value through all spend categories; navigate and negotiate fees and surcharges frequently charged by facilities; and create a Cost Savings Tracking Report to confirm the value of your concessions with the hotel. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, CMP, CMM, Innovation Partner, INNOV8 Meetings + Events


Thu 1/30 at 8:30 a.m. – New Year, New Digital Strategy (Coffee Talk, Alexandria VA)

1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Thu 1/30 at 9:30 a.m. – 10 Ways to Extend the Life of Your Webinar Content

With a little bit of planning and an effective webinar strategy in place, you will be able to squeeze more value out of your webinars, reach new audiences, and generate more leads. Hear about ten proven ways to extend the lifespan of your webinar content. More info/register.

Host: WorkCast

Presenter: Melissa Hugel, Marketing Manager, WorkCast


Thu 1/30 at 11 a.m. – Unlocking Your Association’s Best and Exclusive Content

Are you looking for content that is truly engaging for members, unique to your association, and not available anywhere else? Learn why members love learning from peers, how to identify natural opportunities for creating engaging member-to-member content, and tips and techniques to make it all possible, affordable, and easy. CAE credit. More info/register.

Host: .orgCommunity and Association TV®


Thu 1/30 at 2 p.m. – Association Data Summit (Washington DC)

I normally don’t share events with registration fees, but this fee is affordable even if you’re paying out of pocket.

Led by association professionals who do this every single day, this intensely practical how-to event will explain how to gather and act upon data-driven insights. Learn how to operationalize your data assets in a single afternoon. 2.5 CAE credits. Location: Washington DC. More info/register.

Host: Gravitate Solutions

Presenters:

  • Galina Kozachenko, Managing Director, Strategy, Analytics & Technology, Association of Financial Professionals
  • Vidya Gadang, PhD, Senior Data Analyst, American College of Obstetricians and Gynecologists

Thu 1/30 at 2 p.m. – Now That Ransomware Has Gone Nuclear, How Can You Avoid Becoming the Next Victim?

Learn why data backups (even offline backups) won’t save you from ransomware and about evolved threats from data-theft, credential leaks, and corporate impersonation. Find out why ransomware isn’t your real problem and how your end users can become your best, last line of defense. More info/register.

Host: KnowBe4

Presenter: Roger Grimes, Data-Driven Defense Evangelist, KnowBe4


Fri 1/31 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community


Tue 2/4 at 1 p.m. – Your Virtual Event: From Idea to Execution

We’re going a little meta on you: this virtual event is about creating virtual events. Are you thinking about spearheading your own virtual initiative, but don’t know where to start? Are you looking for ways to improve how you convene online? Hear from association professionals who have blazed the trail themselves. Learn how to navigate the trials and tribulations of launching your own virtual event, how to make it financially viable, and how to identify compelling conversations to host virtually. 1.5 CAE credits. More info/register.

Host: Matchbox Virtual Media


Thu 2/13 at 12 p.m. – CEX Virtual: Equipping Your Chapter Leaders & Volunteers for 2020

If you work with, manage or nurture chapters leaders or volunteers, join a virtual discussion about opportunities for change, promising developments, and solutions that can create alternative futures for chapters. This Association Component Exchange (CEX) Virtual After Party will turn crowdsourced answers into actionable insights. 1 CAE credit. More info/register.

Hosts: Billhighway, Mariner Management and Matchbox Virtual Media

Presenters:

  • Diana Tucker, CAE, Vice President for Membership and Chapter Relations, NAIOP
  • Wesley Carr, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society
  • Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists
  • Peggy Hoffman, FASAE, CAE, Co-Founder & President, Mariner Management

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and societal lives impose before we can address them.” Well worth a read and reflection.

Synchronicity in my Twitter stream this week with two posts—one from Beth Kanter and one from Amanda Kaiser—discussing the need for introspection and reflection routines. Another pair came to mind—Celisa Steele and Jeff Cobb of Tagoras—because they often discuss reflection as part of the learning process.

Make time soon to reflect upon the tasks and processes that eat up your time every day, says MemberSuite. They provide advice for identifying and eliminating the pesky chores that take your focus away from more important work.

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond, especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more.

Chapter websites can be an embarrassment and, even worse, a crisis the national association must handle. Billhighway describes how to prevent several chapter website disaster scenarios.

I like looking outside the association world for examples of communities that deliver value to their constituency. Here’s one you might not know much about but could find of interest: online fan fiction learning communities. “They’re finding community, establishing identity, and exploring new trends that have not yet found mainstream acceptance.”

Quick hits before we get to the list of this week’s free education:

  • Gen X women get less sleep than any other generation. What’s keeping them up? (Ada Calhoun, Time)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • I wish I could eat pasta every night. Sigh. This pasta al limone from Bon Appetit reminds me of a dish I had for lunch one day in a restaurant in the North Beach neighborhood of San Francisco. Bright and comforting, so good to have that flavor experience again.
  • Another excellent Bon Appetit recipe, peanut noodles with ground pork and collard greens. I doubled the peanut butter, increased the soy sauce and vinegar, used linguine instead of rice noodles and palm sugar (simply because I had it) instead of white sugar. Another keeper, especially with all the collards I buy.
  • One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times. I pay for a subscription just so I have access to their recipes. This spicy white bean soup with kale (instead of broccoli rabe) from Alison Roman was excellent. I added chicken chorizo because my feller loves his meat, and used parmesan instead of feta. Having the leftovers tonight and you know how leftover soup or stew is even better the following days.
  • I think I subconsciously let bananas sit around so I can freeze them to make banana bread later. I decided to try this banana bread recipe from Bon Appetit because why not, all their recipes are so good and I had all the ingredients already. This might be my go-to recipe from now on, although next time I may add some whole wheat flour to the mix. So good especially with fancy (read, expensive) salted butter.
  • I had one large purple and one large orange sweet potato hanging around so I chopped and tossed them in olive oil along with broccoli stems, red onion, bacon, garlic and salt. Roasted them on a sheet pan at 400 and served them with runny fried eggs. Now that’s a breakfast!

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/20 at 12 p.m.* – Community Integration into the Total Organization Ecosystem

Take a closer look at some of the community trends identified for 2020. This trend represents a movement wherein online communities are recognized by departments within organizations to play a central role in achieving their business goals. More info/register.

Host: Vanilla

Presenter: Todd Nilson, Founder and Digital Strategist at Clocktower Advisors

*All times are Eastern Standard Time unless otherwise noted.


Mon 1/20 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 1/21 at 12 p.m. – Maximize Your Advocacy Efforts by Aligning your Policy Positions and PAC Giving

What happens when your association is ready take a very public position on a key issue? Are you prepared to be in the spotlight? If you move forward, everything about your organization will be under intense scrutiny—from your membership, to your positions on other important issues to your political action committees. Are you supporting candidates whose platforms align with your association’s values? How will this affect your overall advocacy efforts? 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenter: Dr. Jeremiah Schuur, Chair, Emergency Medicine, Brown University’s Warren Alpert Medical School


Tue 1/21 at 12 p.m. – Community Goes Green

Take a closer look at some of the community trends identified for 2020. The green trend will see the collective and unified effort of online communities and community professionals make changes in how they conduct business in 2020. More info/register.

Host: Vanilla

Presenter: Tim Falls, Director of Community at Digital Ocean


Tue 1/21 at 2 p.m. – Association Chat on Twitter (#assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. If you’re interested in moderating a future #assnchat, contact KiKi. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/21 at 2 p.m. – Why Your Association Needs a Mentoring Program in 2020

Get insight from a first-hand account of the Grant Professionals Association’s experience with rebuilding their mentoring program. Learn the benefits of starting a mentoring program at your organization, find out the steps behind laying the foundation of a successful program, and hear about the real-life experiences and results from an association living the process. More info/register.

Host: Higher Logic

Presenters:

  • Barb Boggs, Events and Volunteer Relations Manager, Grant Professionals Association
  • Calista Rollogas, Senior Customer Success Manager, Higher Logic

Tue 1/21 at 2 p.m. – Four Gates to Peak Team Performance

Recent discoveries in neuroscience illuminate what differentiates high-performing teams from the rest. Learn how safety, inclusion, purpose, and belonging create the necessary conditions for true collaboration and team excellence. This groundbreaking approach will give your learners new tools and strategies they can implement immediately to consistently create peak-performing teams. More info/register.

Host: Britt Andreatta Training Solutions

Presenter: Dr. Britt Andreatta, CEO, Britt Andreatta Training Solutions


Tue 1/21 at 3 p.m. – The Culture of Lean Innovation: Small Changes, Big Impact

Join us for a conversation about how we can make small changes to create big shifts in how we work. Let’s talk about how to develop the right approaches, policies, and processes to create deep value and impact for our members and all our stakeholders. Three nonprofit/government leaders—who’ll tell us how they adopted Lean Innovation and achieved powerful outcomes by changing the way they work—will lead the conversation. More info/register.

Hosts: Associations Catalyzing Entrepreneurship (ACE) and Scott Oser Associates

Presenters:

  • Heather Hiscox, co-founder of Pause for Change
  • Johanna Hernandez, administrator in the Office of Innovation & Strategy at the office of the city manager, Tucson, Arizona
  • Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego

Wed 1/22 at 12 p.m. – Nonprofits and Elections in 2020 (online and Washington DC)

This month’s webinar will focus on how 501(c)(3), 501(c)(4), and 501(c)(6) organizations and their leaders can be involved in election-related activities. By attending, you will learn how to be involved in the process without tripping over IRS or federal, state, or local campaign finance rules. Location: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Janice M. Ryan, Partner, Venable LLP
  • Meg Rohlfing, Co-Chief Corporate Counsel, ACLU

Wed 1/22 at 12 p.m. – Rise of the Branded Community Over Social Media 

Take a closer look at some of the community trends identified for 2020. Social media platforms aren’t the best place to build a long-term, controlled and engaged online community, and in 2020, this trend will be increasingly realized by organizations. More info/register.

Host: Vanilla

Presenter: Sophie Bujold, Founder of Cliqueworthy


Wed 1/22 at 1 p.m. – The Business of Customer Education – How to Cultivate Sustainable Growth

Educating members and nonmembers about your professional development programs is not just good business. It’s also profitable business. They’ll put your products to use faster and more effectively. Speed counts because successful customers are more likely to buy again from you and recommend you to others. Learn what it takes to build a successful customer education program, the kind of structure that will scale well with your business, and how you can win executive approval for this approach. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst, Talented Learning
  • Khalid Shaikh, Head of Customer Learning Services, DataStax
  • Bill Cushard, Director of Marketing, ServiceRocket

Wed 1/22 at 1 p.m. – Mentoring Programs – The Secret to Member Engagement

Get expert tips for starting and growing a mentoring program at your association. Hear a fresh perspective on the impact of mentoring and its benefits, steps and considerations for starting a mentoring program at your association, and insights for growing your mentoring program if your association currently has one. More info/register.

Host: MCI Group

Presenter: Lauren Harley, Assistant Director of Education and Certification, MCI Group


Wed 1/22 at 2 p.m. – How to Craft RFPs That Make Your Events More Profitable

Learn how to craft a concise RFP that illustrates the total economic value your event will have to the venue and destination. Get tips on how to cut costs and negotiate better amenities (i.e. better room block terms). Understand how to track and control overall event spend and demonstrate ROI. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Laura Puglisi, Director, Venue Sourcing & Partnerships, and Paulina Curto, Manager, Meetings & Events Team, Cvent


Wed 1/22 at 2 p.m. – How to Train and Manage Your Booth Staff

Learn how to train and manage an effective booth staff that properly engages and qualifies attendees. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets. More info/register.

Host: Skyline Exhibits

Presenters: Sofia Troutman, Sr. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits


Wed 1/22 at 3 p.m. – Nonprofit Technology Trends Round Table: 2020

Join an “ask the experts” free-wheeling discussion–a nonprofit technology trends roundtable 2020 on trends we expect to deliver new impact this year, including cybersecurity, implementation projects, cloud computing, and IT management strategies and budgeting. More info/register.

Host: Community IT Innovators

Presenters: Community IT Innovators’ CTO cybersecurity expert Matt Eshleman, Chief Operating Officer Johanny Torrico, Director of IT Consulting Steve Longenecker, and President and CEO Johan Hammerstrom


Thu 1/23 at 11 a.m. – Right Sizing Reserves – More Important than Ever Before

Learn about the history behind reserve funds, from the “why’s?” to the “how much?”; the importance of “bucketing” reserve funds; using Enterprise Risk Management (ERM) to identify risks and opportunities unique to your organization; and how one association (NCARB) used ERM to ‘right size’ its reserves. 1 CAE credit. More info/register.

Host: ASAE Finance and Business Operations Professionals Advisory Council

Presenters:

  • Christian Spencer, RSM audit partner
  • Rob Dickinson, Vice President of Finance at National Council of Architectural Registration Boards (NCARB)

Thu 1/23 at 12 p.m. – Shift Towards Executive Interest in Community

Take a closer look at some of the community trends identified for 2020. It’s predicted that in 2020, we will finally see a solid shift in how executives view online community and the value that they have on organizations. More info/register.

Host: Vanilla

Presenter: Marjorie Anderson, Founder of Community by Association and Manager of Digital Communities at Project Management Institute


Thu 1/23 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras


Fri 1/24 at 12 p.m. – Privacy and Data Management

Take a closer look at some of the community trends identified for 2020. Privacy and data management will be top of mind for most communities in 2020 and will not only shape how communities operate, but also how members view the community as a whole. More info/register.

Host: Vanilla

Presenter: Nicole Banks, Community Manager at Synopsys’ Software Integrity Group


Fri 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn how to use a review site to elevate your organization and industry. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Matrix Group CEO Joanna Pineda
  • 100Reviews Co-Founder Teri Carden

Tue 1/28 at 2 p.m. – Knowledge Management in Practice (Arlington VA)

Join a discussion about ways that organizations are using SharePoint to share information. We will have broad insights across multiple associations as well as an insider view of one association’s knowledge management journey. We will also consider what technologies and approaches work when associations want to share information with members, and how content modelling helps tie different data sources together. Location: Arlington VA. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Lisa Quirk, PMP, Director of Technology and Electronic Information Resources, NALP
  • Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN
  • Mukta Kori, MS, System Analyst, ATS
  • Moira Edwards, MS, CAE, President, Ellipsis Partners

Thu 1/30 at 8:30 a.m. – New Year, New Digital Strategy (Coffee Talk, Alexandria VA)

1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Thu 1/30 at 2 p.m. – Association Data Summit (Washington DC)

I normally don’t share events with registration fees, but this fee is affordable even if you’re paying out of pocket.

Led by association professionals who do this every single day, this intensely practical how-to event will explain how to gather and act upon data-driven insights. Learn how to operationalize your data assets in a single afternoon. 2.5 CAE credits. Location: Washington DC. More info/register (fee).

Host: Gravitate Solutions

Presenters:

  • Galina Kozachenko, Managing Director, Strategy, Analytics & Technology, Association of Financial Professionals
  • Vidya Gadang, PhD, Senior Data Analyst, American College of Obstetricians and Gynecologists

Fri 1/31 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Wendy Garner via Unsplash

 Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. In this MIT Technology Review article, he said, “What they wrote was remarkable, and remarkably consistent.”

If your association has chapters in Europe, you’re already dealing with data privacy regulations, namely GDPR. Many states here are starting to enact similar legislation and it’s only a matter of time before the feds follow suit. Billhighway explains how to handle and prevent chapter data privacy issues—another post in their series on chapters in crisis.

Talk about a crisis… check out this comprehensive timeline from Claire Ryan about the implosion of the Romance Writers Association. Now, think, could anything remotely similar happen to your association—or one of your chapters? I’m sure the staff and volunteer leaders at RWA didn’t think it could and now look.

Maybe one sign of a looming implosion… your conference is stuck in the dark ages. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. “Perhaps it’s time for a conference reimagining the conference format for the new decade.”

 One way to cut through information overload is to see what other people are reading. That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition.

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Nellie Bowles and Noam Scheiber explain why this bill must be amended. Legislators in other states who are considering similar legislation need to think about the impact before passing these poorly written bills.

Quick hits before we get to the list of this week’s free education:

  • Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. (Mike Murray, Content Marketing Institute)
  • How to build a successful content marketing strategy from scratch. (Elise Dopson, Databox)
  • Per study, women don’t self-promote as much as men. (Christine Exley and Judd Kessler, Harvard Business Review)

Good eats—skip down to the list of free webinars etc. if you’re not into cooking:

  • Last week, I shared tons of recipes, but this past week has been all about leftovers and take-out, tsk tsk. I did cook one meal, chicken Milanese, an old stand-by. Alongside, I served blistered green beans with garlic, a delicious simple recipe from Bon Appetit. The leftover beans, chopped up and mixed in mashed potatoes, were excellent.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/13 at 1 p.m.* – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/14 at 1 p.m. – Top 10 Tips in Software Selection for Managing Associations

Learn how to navigate an enterprise software selection process, avoid the biggest mistakes in your software search, save hundreds of hours in googling, and become a rock star software buyer. More info/register.

Host: Engage Software

Presenter: Chad Stewart


Tue 1/14 at 1 p.m. – 2020 eLearning Formats

Explore 2020 trends (not just out-of-reach AI) that impact learner expectations of your online programs. Try on learning formats you can create in your LMS right now. Take away key criteria for selecting the right format for the right content. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd


Tue 1/14 at 1 p.m. – How to Double Your Nonprofit’s Facebook Fundraising

Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising. More info/register.

Host: Nonprofit Tech for Good

Presenter: Nick Burne, CEO/Founder of GivePanel – the Power Tool for Facebook Fundraising


Tue 1/14 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International


Wed 1/15 at 12 p.m. – Meeting Your HR Needs in 2020 (Washington DC Idea Swap)

Learn how to make the most of your association’s greatest resources—your staff members. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. Find out how your association can develop its HR function to improve performance and staff morale in 2020 and beyond. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Cynthia M. Schuler, PHR, SHRM-CP, CPRW


Wed 1/15 at 12 p.m. – How to Train and Manage Your Booth Staff

Learn how to train and manage an effective booth staff that properly engages and qualifies attendees. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets. More info/register.

Host: Skyline Exhibits

Presenters: Sofia Troutman, Sr. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits


Wed 1/15 at 1 p.m. – 5 Human Truths From 3,400+ UX & Research Studies

Based on qualitative research, learn about 5 Universal ‘Human Truths’ that are consistent through digital experiences, whether that be e-commerce and content, application-oriented (e.g. AMS) or networking & social engagement. Find out how users consume content, what influences sharing of content and how to boost sharing, the dangers of ‘inside out design,’ and the impacts of flawed research methods. More info/register.

Host: ACGI Software

Presenter: James Wynne, User Experience Director, Sandstorm Design


Wed 1/15 at 1 p.m. – The Science of Attention and Engagement

A number of myths persist about people’s allegedly ever-shortening attention spans—but what does the science say? In this session, you will learn what the current science says about how attention, willpower, and decision-making interact and how that influences the design of eLearning environments. Having a deeper understanding of this topic will help you create more effective and engaging learning solutions. More info/register.

Host: eLearning Guild

Presenter: Julie Dirksen, Learning Strategist, Usable Learning


Wed 1/15 at 1 p.m. – How to Prove the Value of Your Live Event Program

The average B2B organization spends 40% of its marketing budget on live events, but most event marketers continue to struggle with proving the value of those events. Did you know that event technology, as part of the marketing tech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI? Join us while we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent


Wed 1/15 at 2 p.m. – 2020’s Top Data and Analytics Trends for Associations

Hear about the top ten data and analytics trends that can have a direct impact on how associations can improve their member engagement, manage their data, leverage data to predict member needs, and so much more. We will share real examples from your association peers and leave you with takeaways to implement in your organization. 1 CAE credit. More info/register.

Hosts: Association Analytics and Altai Systems


Wed 1/15 at 3 p.m. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Join us for an informative discussion followed by a networking reception. 1.5 CAE credits. Location: Chicago IL. More info/register. (free for Association Forum members)

Hosts: Partnership Professionals Network and Association Forum


Thu 1/16 at 11 a.m. – The Trouble with Tech Debt and How to Get Rid of It

That easy and “cost-effective” platform or technical solution sounded good at the time, but now you must pay for costly upgrades and patches. Even worse, upgrades have slipped and left the organization with a broken, outdated and unpatched system that will cost twice to fix what it was to implement—this is a bad case of tech debt. Hear about a framework for identifying tech debt in your organization. Learn when and why staff might be hanging on to old systems, how to sniff out and prevent future technical debt, and how to identify quality technology software products, services, and investments. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Matrix Group CTO Maki Kato, MatrixMaxx Product Manager Tanya Kennedy Luminati, and CEO Joanna Pineda


Thu 1/16 at 12 p.m. – Chapter Benchmark Report: What the Data, Success Stories & Opinions Tell Us

Join a discussion based on industry data from the latest Chapter Benchmarking Report. We’ll share stories on what methods associations have used to leverage their data, and how they have helped chapters and staff make better decisions. Find out how your chapter programs compare to those of other associations; what the standard practices are regarding chapter membership, programming, requirements, and metrics; what support and services you should be giving chapters; and how you can assess the performance and value of your chapters. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle and Peggy Hoffman, Mariner Management


Thu 1/16 at 2 p.m. – Foresights Talk

Hear why it’s important to create full-bodied experiences of the future in order to truly immerse people in your vision. More info/register.

Host: Institute for the Future

Presenters: award-winning design futurists and the instructors of IFTF’s new Design Futures Training, Dr. Jake Dunagan and Jacques Barcia


Wed 1/22 at 1 p.m. – The Business of Customer Education – How to Cultivate Sustainable Growth

Educating members and nonmembers about your professional development programs is not just good business. It’s also profitable business. They’ll put your products to use faster and more effectively. Speed counts because successful customers are more likely to buy again from you and recommend you to others. Learn what it takes to build a successful customer education program, the kind of structure that will scale well with your business, and how you can win executive approval for this approach. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst, Talented Learning
  • Khalid Shaikh, Head of Customer Learning Services, DataStax
  • Bill Cushard, Director of Marketing, ServiceRocket

Thu 1/23 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between a big success and a big headache, but the selection process can be daunting. Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology.

1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras


Fri 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn how to use a review site to elevate your organization and industry. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Matrix Group CEO Joanna Pineda
  • 100Reviews Co-Founder Teri Carden

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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Creative Commons image by Jeremy Stanley via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I never thought my livelihood could be legislated away but if California’s AB 5 becomes a model for legislation in my state—as it has been in New Jersey, which Gwen Moran addresses in this article for Fast Company—or it becomes the model for federal regulation, I’m in trouble—as are thousands and thousands of freelance professionals like me.

In trying to address serious gig economy labor issues, legislators are destroying the professional lives of freelancers, like me, who choose to work for themselves. It’s just another example of politicians passing poorly written legislation and wreaking havoc with people’s lives. AB 5 must be amended, and this type of legislation should never be allowed to pass in other states without carving out exceptions for freelance creatives and professional service providers.

Just this week, I read about two companies that went out of business because they were unable to recover financially from ransomware attacks. Stories like these remind us how important it is to educate chapters about cybersecurity risks. In the fourth post in their “chapters in crisis” series, Billhighway provides advice for helping chapters prevent cybersecurity attacks.

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020, according to work futurist Dominic Price at Atlassian. Many trends lists are predictably meh, but this is a good one.

#4 on Price’s list: “Your ability to focus will determine your success.” You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work.

Just one quick hit this week because I haven’t been reading much beyond fiction lately:

Lots of good eats to share this week—skip down to the list of free webinars etc. if you’re not into cooking:

  • I’m adding this recipe to my Christmas cookie list from now on: dark fruitcake cookies. We’re enjoying them still along with Russian teacakes (made with almonds this time) and coconut macaroons.
  • Dessert on Christmas Eve included the aforementioned cookies as well as this excellent cannoli dip—it made way too much so unless you’re feeding a crowd, cut the recipe in half. I also made Nigella Lawson’s spruced-up vanilla cake. Yes, it was worth buying the special tin, but the unmolding was quite the nervous moment. Kitchen hack: brush your pan with melted shortening and sprinkle all over with granulated sugar, and let the cake cool before attempting to unmold.
  • I’ve been looking for a recipe that comes close to the stollen at Pastries by Randolph (Arlington VA), which, back in my day there, bought more butter than any other kitchen in the DMV. This almond stollen recipe from Red Truck Bakery comes pretty darn close.
  • I made this tater tot ham and cheese breakfast casserole for Christmas and New Year’s mornings but the second time, I used regular ham instead of country ham, a big improvement since I thought the first version was too salty. I also added poblano pepper and garlic to the mix.
  • On New Year’s morning, I also served bacon cranberry crack. I detest the name, but this recipe is easy to throw together with crescent rolls plus maple syrup, brown sugar, pecans, bacon, dried cranberries and cinnamon. Don’t follow the recipe amounts, they’re way off, just trust your intuition, you’ll need less than what the recipe suggests. You don’t need to bake it as long the recipe says either.
  • For New Year’s dinner—also Jim’s birthday dinner—we enjoyed his favorite: roasted corned beef alongside a cabbage sauté with bacon, red bell and poblano pepper, carrot, garlic and chicken broth. I follow the Pioneer Woman method for cooking the corned beef but use a bunch of dried ground spices (allspice, mustard, coriander, Aleppo red pepper flakes, clove, black pepper, cardamom, ginger and cinnamon) as the rub on top instead of just black pepper, plus several bay leaves.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/6 at 1 p.m.* – The Keys to Professional Confidence: Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Guest: Cathy Pales, Executive Leadership Coach

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/7 at 12 p.m. – Using Artificial Intelligence to Connect with Members

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss topics such as using AI to connect with members. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.

Organizer: Association Data Analytics Brown Bag


Tue 1/7 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 1/8 at 12:00 – The Journey to Creating Effective Boards & Committee (Association Insights, Alexandria VA)

Hear about the importance of good governance for an association management professional in any role and at any level. This session will emphasize and demonstrate how solid structure and appropriate volunteer leadership development provide the right path for a successful journey to creating effective boards and committees. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Association Insights ASAE Collaborate group

Presenter: Donte Shannon, CAE, CEO of the Association of Equipment Management Professionals


Thu 1/9 at 2 p.m. – 2020 Hospitality Marketplace: Everything You Need to Know

Hear the current industry outlook and critical forecasts that dictate behavior in the meetings industry, including methods to optimize your relationships with hotels, skills you need to thrive in the coming market, and myth vs. reality in today’s meeting environment. More info/register.

Host: Smart Meetings

Presenter: Mike Dominguez, CEO, ALHI


Wed 1/15 at 3 p.m. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Join us for an informative discussion followed by a networking reception. 1.5 CAE credits. Location: Chicago IL. More info/register. (free for Association Forum members)

Hosts: Partnership Professionals Network and Association Forum


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Paulius Dragunas via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season. ‘Tis the season to support your local food bank—you can find yours on this map from Feeding America (where you can also search by zip code).

Your food bank might have a holiday match going on so your donation goes a lot further right now. If you’re in North Carolina, please consider supporting the Food Bank of Central & Eastern North Carolina. Through December 31, your gift will be matched so every $10 provides ten nutritious meals. Thanks for considering this gift. Now, on to the show…

Here’s your 2020 mantra: stop being so productive! WBT Systems explains why shallow work (busywork) takes up way too much of our time instead of deep work that taps into our real brainpower and creates value.

Worlds colliding! I love Alison Roman so imagine my delight when I see Samantha Whitehorne writing at Associations Now about meeting planning lessons based on Roman’s recent cookbook, Nothing Fancy. Seriously this woman, Alison (not Samantha, sorry), should have her own cooking show—see what I mean.

Number 3 (yes, I’m counting) in Billhighway’s series on chapters in crisis is all about managing and preventing federal and state compliance issues at your chapters. If you read Collaborate, you’ve seen stories about this kind of thing.

Some people make the decision not to join your association because they don’t think they have time to enjoy the benefits, says Amanda Kaiser. Makes sense, doesn’t it, so how can you persuade them otherwise?

Do you know about the horrific impact some of the new gig worker laws will have on freelance writers, journalists and other professions? The American Society of Journalists and Authors is suing California to protect the rights of freelancers there, thank goodness. New York and New Jersey are proposing similar laws—speak up if you live there. If this law ever comes to North Carolina, I am screwed. Yeah, it’s that bad, going out of business bad. On behalf of my fellow freelance writers, speak up if you live in CA, NY or NJ, please.

Quick hits before we get to the this week’s little list:

  • This worksheet helped one association trim its website copy by 95%. (Chelsea Brasted, Association Success)
  • 5 ways to sustain association membership. (Simma Lieberman, MultiBriefs)
  • ‘Tis the season to say “’Tis the season”—and learn why we sing “Fa la la la la, la la la la.” (Merriam-Webster)

Good eats—skip ahead, please, if you’re not into cooking, I understand:

  • What a pleasant surprise this one was: spicy chocolate milk-simmered chicken from Food52. It may sound odd but it was delicious. I used boneless, skinless thighs and chopped the jalapeño. In my opinion, the dish went from good to great because I added chipotle en adobo. Chocolate and smoky chile? Yes, please!
  • I saw this recipe before Thanksgiving and it stuck in my head: just-like-Thanksgiving turkey meatloaf from Taste of Home. I’m telling you, while it was cooking, my house smelled like Thanksgiving. Having the leftovers tonight (as I write this), yay! It took longer to get to temp then the recipe suggested but it was still incredibly moist.
  • To glaze the meatloaf, I made an old stand-by, cranberry ginger chutney from Saveur. I only needed 1/2 cup for the meatloaf so I have plenty to serve alongside other dishes in the coming week or so—and I can always freeze what I don’t need. I use maple syrup instead of honey, omit the white sugar, add orange zest and usually grate too much ginger but add it all anyways.
  • And I wonder why I never lose weight… I had some Velveeta cheese lurking in the frig from way back. It smelled and looked just fine so (after Googling) I decided to use it in this crock pot mac and cheese recipe from Cleverly Simple. I zhuzhed it up by adding sautéed ham, onion and garlic chives. Oh my. It firms up like concrete when it’s cold but boy oh boy have we been enjoying this, especially with the addition of pickled jalapeños.

Now that we’re entering full-on holiday mode, next week’s list is a tiny but mighty one.


Mon 12/23 at 1 p.m. – Mission/Vision/Values: Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Tue 12/24 at 2 p.m. – Association Chat on Zoom

Everyone else might be taking time off but KiKi is hosting an Association Chat on Zoom. If I’m not up to my elbows in dinner prep, I’ll be there. And, since ‘tis the season for giving. Consider supporting her Patreon too. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/31 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


As a holiday bonus, here are some of the resources I rely upon for professional development.

Holiday break reading

In addition to the blogs mentioned above—Associations Now, Association Success, Billhighway, MultiBriefs, Smooth the Path (Amanda Kaiser), and TopClass LMS by WBT Systems—I regularly check out these sites.

Association Universe – an aggregator of association management blogs

DelCor Technology Solutions – a team of smarty pants and I say that in the nicest way possible

Leading Learning – curated links from Tagoras aka Jeff Cobb and Celisa Steele

MemberSuite – AMS provider who’s taught me a lot lately about AMS architecture, yeah, go ahead, call me a geek

Velvet Chainsaw – good reads on conferences and education from Dave Lutz and his team

Wes’s Wednesday Wisdom – from Wes Trochlil at Effective Database Management

#assnchat on Twitter – lots of goodies in there

ASAE Collaborate – daily digests from many communities, for ASAE members only

Nuzzel – top stories from the people you follow on Twitter

I read much more since I read for a living—writers have to read if we want to solve problems—and I’m sure I’m missing something, although Twitter and Association Universe cover a lot of ground.

What else do I read? Lordy, the list is long and I’m too lazy to embed all the links, sorry. Here’s what I see right now in my inbox: Fast Company, The Aspen Institute, Scott Monty, HubSpot, The Broadsheet, The Guardian, The New York Times, The Conversation, The Week, The Download from MIT Technology Review, Knowledge@Wharton, Quartz Daily Brief, 1440 Daily Digest, Axios, Seth Godin, Next Draft, digitalNow, Innovation Excellence, Exponential View, Harvard Business Review, CB Insights, Wired, Benedict Evans, Read This Thing, Christopher S. Penn… phew.

I’m not including my food, books, writing and arts resources because that would take all day.

Holiday break listening

I don’t always listen to these podcasts as often as I’d like because I tend to prioritize my food and book podcasts. But every time I do push one of these to the top of my listening list, I ask myself, “Why don’t I listen to this more often?”

Leading Learning from Jeff Cobb and Celisa Steele at Tagoras

Reboot IT from Dave Coriale at DelCor Technology Solutions

Association Chat from KiKi L’Italien at Tecker International (yes, new role!)

The Talented Learning Show from John Leh at Talented Learning

The Association Adviser from Naylor Association Solutions

Does your organization host an association management-related podcast? Please let us all know in the comments below.

That’s it. Brain Food will return on January 3, 2020.

Wishing you and yours a Merry Christmas and happy holiday season!

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. It looks like MemberSuite is already feeling the spirit because this week they sent Santa their holiday wish list for associations.

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers, according to an article in the Harvard Business Review. I know of at least one AMS company that assigns a Customer Success Manager to each of their clients. It’s such a smart practice to help clients get the maximum value from their software, I’m surprised there aren’t more companies in our space doing this.

WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. We still have a long way to go. Read their ideas for how associations can help support and train women on the path to leadership.

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it. Their maturity model lays out the path for that journey, and shows you how to manage culture through three different stages: culture as a concept, culture as a practice, and culture as a system.

When you see a headline about fraud at a nonprofit, do you think, “That wouldn’t happen here.” Yeah, that’s what they said too. Billhighway provides advice on what to do if one of your chapters is a victim of fraud and, more importantly, how to prevent fraud from happening in the first place.

Millennials are spending more time at home than previous generations, per research uncovered by Sarah Todd at Quartz. I wonder if this lifestyle becomes a permanent thing with them, and how it will affect attendance at association and chapter events. On the plus side, homebodies are a good audience for online learning programs.

Quick hits before we get to next week’s free webinars:

  • Growing up, my brothers and I were huge Monty Python fans so naturally this article caught my eye: what ‘Monty Python and the Holy Grail’ teaches us about project management. (Brad Egeland, Association for Project Management)
  • A psychologist claims that learning untranslatable words from other cultures may be the key to happiness. (Sigal Samuel, Vox)
  • In case you need a translation when people talk about their ‘lewk.’ (Merriam-Webster)

Good eats:

  • When I saw the photo for creamy pasta with crispy mushrooms on Bon Appetit, I knew it wouldn’t be long before I found a reason to make it. Go ahead, click. See what I mean? On the way home last weekend, I pulled up the recipe and told Jim, “We need to stop at the store.” Satisfying comfort food. I miss it already.
  • I’ve been relying on some easy side dishes to get me through a hectic life lately. I’ll share them here in case they’re not in your repertoire. Toss broccoli florets with olive oil on a sheet pan, sprinkle with salt and roast at 400 until they start to brown. Then mix in some garlic slices. When the florets are nicely caramelized in spots and at the tenderness you like, take them out and toss them with lemon zest and parmesan cheese.
  • Another roasted favorite: trim and then halve or quarter Brussels sprouts, mix them with big slices of red onion and red bell (or sweet) pepper on a sheet pan, toss with olive oil (if you have bacon fat in the frig, add some of that too), sprinkle with salt and roast at 400 until they’re nearly the tenderness you like. Mix in some garlic slices and finish roasting. The caramelized leaves are so good.
  • Croissants from Union Special Bread in Raleigh, oh yes. I had one while writing this, magnificent. I also recently discovered the croissants from BJ’s, not in the same league but pretty darn good too.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/16 at 11 a.m.* – Audit and Improve Peer Review Efficiency at the Journals You Manage

Hear about peer review efficiency audit best practices from a technical and editorial perspective. Find out how to spot digital optimization opportunities in peer review and employ Agile project management principles to make iterative improvements. Learn how to assess and improve editorial team alignment, peer review policies, and instructions for authors. More info/register.

Host: Scholastica

Presenters:

  • Brian Cody, Co-Founder and CEO, Scholastica
  • Lindsey Struckmeyer, Editorial Client Manager, J&J Editorial
  • Danielle Padula (moderator), Community Development Manager, Scholastica

*All times are Eastern Standard Time unless otherwise noted.


Mon 12/16 at 1 p.m. – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 12/16 at 3 p.m. – Design Your Perfect 2020: How to Create Powerful Goals and Actually Stick to Them

Additional dates: Mon 12/16 at 9 p.m., Wed 12/18 at 11 a.m. and Fri 12/20 at 11 a.m.

Learn goal-setting methods to ensure you set inspiring goals and actually achieve them in 2020. Find out the #1 reason why people with numerous ambitions end up accomplishing so little, 3 zones of goal-setting and why only one of them can make you successful, how to avoid the top reason most people fail with their goals, a simple action that will make you 42% more likely to achieve your goals, and Hyatt’s proven 7-part formula for fail-proof goal-setting. More info/register.

Host/Presenter: Michael Hyatt


Tue 12/17 at 12 p.m. – 2020 Event Trends

Every year we publish 10 Event Trends, our annual research on trends, downloaded by 2,000 event professionals in one day. This webinar is your only chance to filter through the noise of trends and focus on what really matters. Tune in to get a year of research, summarized in easy to digest slides. 1 CMP credit. More info/register.

Host: Event MB

Presenter: Julius Solaris, founder and editor of EventMB


Tue 12/17 at 12:30 p.m. – Member Engagement Party

An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home?” Find out how to shift your mindset and improve member engagement throughout the membership cycle. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 12/17 at 1 p.m. – The 2020 State Legislative Sessions Are Coming: Are You Ready?

Hear leading association state government relations and advocacy practitioners talk about the latest state advocacy developments and share how they are preparing their associations for the 46 state legislative sessions kicking off starting in January. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Panelists

  • Diana Noel, Senior Legislative Representative, AARP
  • Brandon Robinson, Director of Policy, Virginia Association of Health Plans
  • Aaron Costello, Consultant, MG Strategy + Design
  • Molly Murray (Moderator), Field Representative, American Medical Association

Tue 12/17 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/17 at 2 p.m. – Opening Your Eyes to the Microaggressions Around You

Microaggressions can be subtle or unintentional actions or comments that convey prejudice or disdain. Explore microaggressions experienced every day, why they occur, and equality solutions to prevent problem behaviors. Learn how to build and implement an equality mindset for your organization that champions world-class results and a new status quo. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Brian J. Sullivan, founder, ACTIVE Equality


Tue 12/17 at 2 p.m. – Get the Office Out of the Office

Hear about best practices for hosting off-site meetings, including lifting the barriers that stifle creativity and enabling businesses to focus on the content of the meeting, not the setup. More info/register.

Host: Smart Meetings

Presenter: Rachele Vincent, Regional Director of Sales, TopGolf


Tue 12/17 at 2 p.m. – 3 Ways Starting a Podcast Can Help Your Nonprofit Grow

Learn how starting a podcast is a surprising way to create deep content, how to use podcasting to connect with dedicated supporters and meet new audiences, and how you can get your podcast started and what resources you will need. More info/register.

Host: TechSoup

Presenter: Adam Walker, co-founder of the digital agency Sideways8 and nonprofit co-founder of 48in48


Wed 12/18 at 1 p.m. – The Hidden Value of Open Source – Secrets of Successful Corporate Learning Solutions

Until recently, open-source learning solutions primarily served academic institutions. Not anymore. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. Find out if the advantages of open source make sense for your organization. Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst and CEO, Talented Learning
  • Randy Jones, VP of Business Development and Strategy, eThink Education
  • Laura Kiley, Channel Partner Manager, GO1
  • Ollie Browning, UK Sales Director, GO1

Thu 12/19 at 11:30 a.m. – Vision 2020: Envisioning the Emerging Role and Impact of Associations

Join us for a strategically stimulating panel discussion addressing some of the emerging challenges, changes, and innovations that can provide opportunities for associations to have an even greater impact in member engagement and outreach, marketing strategies, community relations and engagement, and technology and staffing. 1 CAE credit. More info/register.

Organizer/Moderator: Talisa Thomas Hall, ACS, ALB, VCP, The Association Whisperer


Thu 12/19 at 1 p.m. – Learning Business Trends // Our 2020 Vision

As the year draws to a close, join us for an expeditious look at key trends that impacted lifelong learning, professional development, and continuing education in 2019 and that will continue to shape learning businesses in 2020. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras and Leading Learning


Thu 12/19 at 2 p.m. – The Power of Strategic Planning: Reimagining What’s Possible

Learn how the right strategic plan can help your organization reimagine what’s possible and achieve it. Leave this webinar with a clear understanding of how your association can benefit from strategic planning and the steps you will need to take to get an effective, game-changing plan in place. More info/register.

Host: Virtual Inc.

Presenters:

  • Andy Freed, Chief Executive Officer, Virtual, Inc.
  • Greg Kohn, Chief Growth Officer, Virtual, Inc.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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Creative Commons image by Marek Mucha via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe.

The 2020 predictions and trends articles are starting to appear. Sustainability and ‘flight shaming’ are topping many lists of event trends. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market.

Billhighway is publishing a series of posts about chapters in crisis. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement.

A twofer on data privacy regulations. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

Quick hits before we get to next week’s free webinars:

  • 3 tips for women who want to improve their mindsets in 2020. Love this approach to goals, success and life. (Aimee V. Sanchez, Ph.D., Association Chat)

Good eats: I didn’t spend much time in the kitchen this past week due to ASAE TEC and other commitments, but I did make this chile crisp from Bon Appetit. I spooned it over pan-fried flounder and will now find other ways to use the leftovers, very tasty stuff. If you’re not familiar with this Chinese condiment, this article from Taste about the cult of chile crisp will bring you up to speed.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/9 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/10 at 1 p.m. – Recession Ready PD

Explore common trends we can expect in the CE marketplace during recession. Examine how three key shifts can strengthen your strategic position. Take away a framework for facilitating stakeholder conversations on recession ready PD. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd


Tue 12/10 at 1 p.m. – Useful, Free & Low-Cost Tools, Software, and Services for Your Nonprofit

What software tools and services are available to nonprofits at low or no cost that are worth using? How do you judge when a tool really is low cost, as opposed to one that will end up costing you time and effort? We’ll walk through the latest free and low-cost tools, software, and services that are worth knowing about. More info/register.

Host: Idealware

Presenter: Colin Murphy, Idealware


Tue 12/10 at 1 p.m. – How to Use Behavioral Economics to Build a Successful Monthly Giving Program

Monthly donors give 42% more over the course of a year compared to one-time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. Learn about the emotional, social, and cognitive mechanisms that drive people to opt into a monthly giving program. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Graci, Behavioral Economics Specialist at Creative Science


Tue 12/10 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/10 at 3 p.m. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors

The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Can associations be more entrepreneurial and adopt for-profit ways of thinking and doing business to stay in business? Yes, as some associations have demonstrated — through high-yielding joint ventures, investments, and strategic partnerships. Join us for a dialogue about what it takes to transform the revenue mindset, leverage our authority and expertise as associations, and generate revenue based on the needs of whole new audiences we’ve never considered before. Location: Washington DC and online. More info/register.

Organizers: Meena Dayak, Associations Catalyzing Entrepreneurship and Scott Oser Associates

Presenters:

  • Jennifer Baker (moderator), MSW, CAE, Senior Director, Business Solutions at ASAE Business Services
  • George Morvis, founder, president and CEO of Financial Shares Corporation
  • Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute

Wed 12/11 at 12 p.m. – Member Engagement and Loyalty Study Reveal

Take a dive into Community Brands latest research, the “Member Engagement and Loyalty Study,” which looks at how member engagement and loyalty have changed over time, and digs deeper into what’s behind member sentiments and behaviors based on generation, career stage, and other factors. Hear recommendations on how to use the study’s data to better serve your members. 1 CAE credit. More info/register.

Host: Community Brands


Wed 12/11 at 1 p.m. – Tech Trendwatch: What’s New, and Important, in Meetings Tech

From augmented reality and virtual reality to mixed reality and beyond, discover what new technologies are actually relevant to your meetings, how they may impact your budget and how you can best use them to improve both your attendees’ experience and the ROI of your event. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Corbin Ball, Corbin Ball & Co.


Wed 12/11 at 2 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

We need to allow member data to tell us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. How can we harness the power behind our systems to create the best possible experience for our members? More info/register.

Host: Impexium

Presenter: Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic


Wed 12/11 at 2 p.m. – Avoiding the Common Pitfalls of a System Implementation

Regardless of system, implementing an AMS, credentialing system, new website, or LMS can pose several challenges and become over-complicated, costly, and frustrating. Hoehn will share his unique perspective having 15 years of experience as both an association and vendor staff member. He will share some of the common predicaments and how to avoid them when improving your digital business. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Michael Hoehn, ACGI’s Vice President of Professional Services


Wed 12/11 at 2 p.m. – The Invisible Workload of Event Planning

Ask event managers about the invisible workload of their job, and they’ll know exactly what you’re talking about. Learn how event technology can simplify each phase of the event planning lifecycle; from venue sourcing to website building, employee wrangling, reporting, and everything in between. Uncover how top planners are automating the mundane so they can focus on what really matters—creating a once-in-a-lifetime experience for attendees. More info/register.

Host: BizBash

Presenters: Paulina Curto, Manager, Meetings & Events, and Myllisa Patterson, Senior Director, Event Cloud Marketing at Cvent


Wed 12/11 at 2 p.m. – Plan to Produce: Convening Leaders LIVE 2020 Sneak Preview

It’s that time of year—time to see what’s in store for the Convening Leaders live stream program! Hear about everything from the session agenda to engagement opportunities, the Mash up studio and much more. More info/register.

Host: PCMA

Presenters: Caitlin O’Malley, Education Associate, and Leslie Bailey, Education Manager, PCMA


Thu 12/12 at 11 a.m. – Advocacy 365: Mapping Out Year-Round Engagement

Highly successful advocacy programs employ year-round activities that drive greater engagement and build stronger relationships.  Learn how to develop a strategy for every month of the year and take away an easy-to-follow outline of tactics your program may be missing that could add big value. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • David Lusk, Founder and CEO of Key Advocacy
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 12/12 at 2 p.m. – From Fan to Fanatic: Tricks of the Community-Building Trade

Why do some events fail to enhance trust, create lasting connections, increase loyalty, and grow your bottom line? Learn how to drive revenue and sales transactions indirectly, through meeting the emotional needs that really drive a sense of belonging. The value for an attendee’s heart and your business comes from creating effective ways for people to connect and an emotional benefit (desire) to stay connected. More info/register.

Host: Smart Meetings

Presenters:

  • Rhonda Payne, Chief Learning Officer, ASAE & the Center for Association Leadership
  • KiKi L’Italien, founder, Amplified Growth, and CEO/host of Association Chat

Thu 12/12 at 2 p.m. – Getting the Sequence Right: Strategy, Design, Budget!

Following the traditional model of locking in a budget before exploring design and strategic ideas can result in business events feeling the same year over year. Break the cycle by exploring a mindset and methodology that places strategy and design before final budgeting decisions. Learn how this approach fosters the creation of unique event experiences that are not only strategically aligned, but also budget friendly. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dan Sundt, founder, CXO Marketing, and Brand Strategist and Master Designer, DesignStudio by Maritz Global Events


Tue 12/17 at 1 p.m. – The 2020 State Legislative Sessions Are Coming: Are You Ready?

Hear leading association state government relations and advocacy practitioners talk about the latest state advocacy developments and share how they are preparing their associations for the 46 state legislative sessions kicking off starting in January. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Panelists

  • Diana Noel, Senior Legislative Representative, AARP
  • Brandon Robinson, Director of Policy, Virginia Association of Health Plans
  • Aaron Costello, Consultant, MG Strategy + Design
  • Molly Murray (Moderator), Field Representative, American Medical Association

Wed 12/18 at 1 p.m. – The Hidden Value of Open Source – Secrets of Successful Corporate Learning Solutions

Until recently, open-source learning solutions primarily served academic institutions. Not anymore. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. Find out if the advantages of open source make sense for your organization. Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst and CEO, Talented Learning
  • Randy Jones, VP of Business Development and Strategy, eThink Education
  • Laura Kiley, Channel Partner Manager, GO1
  • Ollie Browning, UK Sales Director, GO1

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Johannes Plenio via Unsplash