Your weekly list of free webinars and events for the association community…

learning events for the association community

Peggy Hoffman says we have to get rid of the “V” word: volunteers. What the what? She makes three (if I remember correctly) insightful arguments to back up that statement on a recent episode of Association Chat. I like listening to it as a podcast (the link above) but you can also watch the replay on Crowdcast.

If you haven’t tuned into Association Chat lately, host KiKi L’Italien has made some changes. She now has two co-hosts, Tamela Blalock and Nabil Hassan El-Ghoroury, with whom she discusses interesting news items at the start of the show. Tune in live every Tuesday at 2 p.m. EDT or listen to the podcast or video replay later.

How do you prepare yourself and your organization for the future? George Barbee, author of 63 Innovation Nuggets, recommends building your foresight network and improving your imagining practice.

One thing every leader must develop for the future: an analytics mindset and skills. If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog.

Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. I like their suggestions for training and for getting staff involved at the design phase. Smart.

If any of you have taken a CAE cram course and then not passed, I think I know why—your learning wasn’t spaced. WBT Systems explains why spaced learning works and how you can build it into your online learning programs.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 6/26 at 4:30 p.m.* – AENC FUEL Meetup (Wilmington NC)

All ages welcome to sip, snack and socialize. Buy-on-your-own for drinks, light bites will be provided. Duration: 1.5 hours. Location: Blackfinn Ameripub, 18 Harnett St., Wilmington, NC. RSVP.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/27 at 12 p.m. – Low-Cost Tools for Data Visualization

Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. Get the knowledge you need to create visuals that convince donors, supporters, and your teammates that your work is worth investing in. Duration: 1 hour. More info/register.

Host: Idealware

Presenter: Laura Quinn, founder, Idealware


Tue 6/27 at 12:30 p.m. – Learning Is a Behavior: How to Improve Educational Outcomes through Interventions

Identify best practices to mitigate the extraneous load learners confront in traditional learning environments. Review new research that defines the critical actions learners rely on while consuming educational content. ‘Hack’ several critical behavioral design strategies that support more effective and efficient learning. Duration: 1 hour. More info/register.

Host: WebCourseworks

Presenter: Brian McGowan, co-founder and chief learning officer, ArcheMedX


Tue 6/27 at 1 p.m. – Creating Effective eLearning

These days, anyone with a computer and off-the-shelf eLearning development tools such as Adobe Captivate, Articulate Storyline, and Camtasia Studio can create, publish, and distribute eLearning. But is the published eLearning good, effective eLearning? Learn some of the top dos and don’ts for creating the best kind of eLearning: engaging and effective. Duration: 1 hour. More info/register.

Host: International Association for Continuing Education and Training

Presenter: Kevin Siegel, IconLogic, Inc.


Tue 6/27 at 2 p.m. – Naked and Afraid (with Business Intelligence) – Association Chat

Organize, don’t overexpose, your association for successful BI initiatives. Learn about common pitfalls, transitioning from “historical” to “real time reporting” and how this helps an organization transition to BI, where to start, tips for being successful, and getting organizational buy-in. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guests:

  • Rebecca Achurch PgMP, PMP, CSM, CAE, Achurch Consulting
  • Jim Gibson, director of business integration services, American Hospital Association

Tue 6/27 at 2 p.m. – The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies

What can associations learn from Costco’s tremendous success? For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Hear about generational preferences for professional education training and the strategic steps you can start implementing today to keep members coming back to your association for their professional development needs. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Abila

Presenter:  Anna Toon, learning product marketing manager, Abila


Tue 6/27 at 2 p.m. – Dos and Don’ts of Building Standout RFPs

Did you know hotels receive an average of 8-10 RFPs per day? Discover the fastest, easiest way to design detailed, successful, stand-out RFPs. Learn how to structure your RFP so that it is most attractive to hotels, implement the most effective ways to negotiate F&B, and apply critical insight on today’s rapidly changing industry outlook. More info/register.

Host: SmartMeetings


Tue 6/27 at 2 p.m. – The Meeting & Event Planners’ Reporting and Analytics Journey

Demystify the data being collected by technology at your events. Learn where to begin with event analytics, the simple con concepts you need to know, what’s happening with analytics in the event industry, and how meeting planners make a name for themselves with analytics. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenter: John Santaferraro, chief analytics officer, Educational Measures


Tue 6/27 at 2 p.m. – How to Build an Engagement Driven Demand Generation Strategy in 2017

In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads. Duration: 1 hour. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of content marketing, ON24


Tue 6/27 at 2:30 p.m. – Kick-Butt Prospecting and List Building

Learn winning strategies to boost your prospecting efforts and build out a strong, targeted list of contacts. Duration: 30 minutes. More info/register.

Host: The Moery Company

Presenter: JP Moery


Wed 6/28 at 8:30 a.m. – Corporate Partnerships/Sponsorships Idea Exchange (Washington DC)

Share an example of your organization’s most successful (unique) corporate partnership. Discuss the responsibilities of the association and the corporate partner for activation, whether corporate partners are ‘members’ of your association or ‘vendors’ (there’s an important difference), and your biggest challenge or dilemma with your corporate partner program. Duration: 2 hours. Location: Washington DC. More info/register.

Host: ASAE DC-Area Partnership Professionals Network


Wed 6/28 at 12 p.m. – HighRoadU 2016-2017 Final Exam Wrap Up

1 CAE credit. More info/register.

Host: HighRoad Solution


Wed 6/28 at 12 p.m. – The 3 Keys to Planning a Successful International Event

Learn the latest in global hotel contracting trends. Discover how you can work with the local CVB to maximize your global programs. Find out how technical production companies can help you think globally and deliver locally. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenters:

  • Anna Link, Carlson Rezidor
  • Verena Jandak-Hollenthoner, Vienna Convention Bureau
  • Agnés Canonica, MCI USA
  • Jonathan Potard, Dorier

Wed 6/28 at 1 p.m. – How to Build a Winning Business Case for New Membership Software

While you may be certain it’s time for serious change, your board may not agree. So how do you build a business case to get board support for new membership software? Learn how to go beyond just the numbers in making a case for change, ways to differentiate between ROI and TCO (Total Cost of Ownership), and what makes a solid project plan. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Aptify

Presenters: Johanna Kasper, director of engagement, and Eric McDonald, engagement manager, Aptify


Wed 6/28 at 1 p.m. – The Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Learn about the problems created by SaaS, as well as emerging solutions. Duration: 45 minutes. More info/register.

Host: Teri Carden, founder, ReviewMyAMS
Presenter: Will Marling, ShuffleLabs


Wed 6/28 at 1 p.m. – F&B Trends: Forecasts versus Reality

Learn about the latest food trends from around the world, how to incorporate the trends into your meetings and events with ease, and budget-saving tips on managing multiple menu options. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Tracy Stuckrath, Thrive! Meetings & Events


Wed 6/28 at 2 p.m. – An Association’s Guide to Digital and Content Marketing

Discover the exciting range of low-cost and highly effective marketing options available to association marketers. Learn about digital and content marketing trends and how they apply to associations, and the basics of influencer marketing. Find out how to identify content assets to apply to marketing efforts, optimize content for search engines, and use social media advertising for prospecting and retargeting. 1 CAE credit. Duration: 1 hour.  More info/register.

Host: Association Headquarters

Presenters: Sarah Black, senior marcom manager, and Jon Kinsella, senior marketing strategy manager, Association Headquarters


Wed 6/28 at 2 p.m. – Content + Interactions: How to Create Live Experiences That Resonate

Discover an effective formula and the steps you should take to create breakthrough event experiences. Learn how to understand, develop, and activate a brand voice in a physical, social, and live setting; key ways to develop resonant relationships with event audiences; the importance of planned content and attendee interaction approaches; and new strategies to create truly epic events. Duration: 1 hour. More info/register.

Host: BizBash

Presenter: Dax Callner, chief strategy officer, GES Events


Thu 6/29 at 1 p.m. – How the New Medicare Payment System Will Affect Healthcare Association Members

The new Medicare Quality Payment Program (QPP), created by the Medicare reform law known as MACRA, will make significant changes in the way healthcare association members are reimbursed for medical services. Your members need to be prepared, because QPP is here and it will affect them in unforeseen ways. Learn who will be winners and losers under QPP and what healthcare association professionals need to do now to educate their members. Duration: 1 hour. More info/register.

Host: ASAE

Presenters:

  • Carter L. Alleman, JD, associate director of health policy, American College of Osteopathic Surgeons
  • Abner Gonsalves, CAE, partner relationship manager, Health eCareers
  • Britt Reiersgord, candidate experience manager, Health eCareers

Thu 6/29 at 2 p.m. – Members Only: Quick Email Delivery Tips for Associations

The unique challenges and needs that associations face require special considerations in terms of their IT infrastructure. Make sure your email marketing sending environment is optimized so that no member gets left behind. Learn several simple email deliverability tips to help you make the most of your email marketing efforts. More info/register.

Host: Real Magnet

Presenter: Brad Gurley, senior director of deliverability, Real Magnet


Thu 6/29 at 2 p.m. – Supercharge Your Email Campaigns with the Content You Already Have

Learn how to leverage blog feeds, social streams, video playlists, event calendars, and product specials to automate and enhance email campaigns. Find out about the strategy behind a content automation program as well as easy tactics to get started. Look at real examples to drive engagement, building a strategic approach customer journey. Duration: 1 hour. More info/register.

Host: American Marketing Association

Presenters:

  • David DeVore, founder & CEO, StoryPorts
  • Heike Young, content innovation lead, Salesforce

Thu 6/29 at 5 p.m. – Drinks and Discover #HowToASAE Annual Meeting

During this virtual happy hour, four young professionals will share their ideas on attending the ASAE Annual Meeting and highlight their favorite resources and opportunities available to young professionals and first time ASAE Annual Meeting attendees. Bring your favorite beverage and watch the live broadcast. Duration: 1 hour. More info/register.

Organizer: ASAE Young Professionals Committee

Presenters: Paul Leahy, Jenna Worley, Garet Turner, CMP, and Jacob Wilder, CAE


Fri 6/30 at 3 p.m. – Inbound Lunch Bunch 2016-17 Wrap Up

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. Duration: 1 hour. 1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Your weekly list of free webinars and events for the association community…

ocotillo in Big Bend NP - inspiration for association community learning

If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) in AMSes in general, you must get yourself to the next AMS Fest. Teri Carden, founder of ReviewMyAMS, puts on an enlightening and enjoyable event for association execs, AMS providers, consultants, and uncategorizable people like me.

If only AMS Fest was around back when I worked in associations, life would have been so much easier. The information from the speakers and everyone else in the room was priceless. The next one is in the fall in the DC area – keep your eye out for it. In the meantime, check out what Aptify’s Jen Barrell had to say about AMS Fest—I’ll publish my own take in the coming weeks.

The competition for online professional development is fierce out there. How can you differentiate your association’s eLearning programs from those of deep-pocketed for-profits? WBT Systems shares 12 ways to add extra value to your online courses.

As a writer it pains me to say this, but voice has a big future. I can imagine associations publishing professional development “skills” for voice-enabled speakers and offering voice-activated search on their websites and mobile apps. Get the lowdown on the voice-enabled speaker market in this post from eMarketer.

How well do new ideas, like Alexa skills, go over at your association? If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future.

You have until Wednesday, June 21 to contribute to the 15th Annual .Org Community Food Drive supporting the Capital Area Food Bank. Anyone in the association and nonprofit community is encouraged to donate to this digital food drive organized by my friends at DelCor Technology Solutions. Every $1 you donate provides 2.5 meals. Learn more about the food drive, participating teams, and how to contribute on DelCor’s food drive page.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy

Disruption is inevitable. Associations must innovate or become obsolete. Why is it then that associations seem to be stuck doing things “the way we have always done it?” Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Duration: 1 hour. More info/register.

Host: NimbleUser

Presenters:

  • ​Teri Carden (moderator), founder, ReviewMyAMS
  • JP Guilbault, president, Community Brands
  • Dan Stark, director of product strategy, NimbleUser

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/20 at 12 p.m. – Launching an Association Podcast Program (Washington DC Idea Swap)

In today’s environment where people crave information in quick sound bites, a podcast may just be the perfect fit for your members. Learn how to create a plan (content, format & structure), stand out in the crowd of podcasts, collaborate with others, and identify the right format. Our presenters will have the equipment on hand to showcase how simple a podcast can be. Duration: 1 hour. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Charlie Birney, co-founder, Podcast Village
  • Jeffrey A. Davis, APR, managing director, Van Eperen

Tue 6/20 at 2 p.m. – Digital Strategy Meets Reality (Association Chat)

Learn what association execs get wrong about digital strategy. Duration: 1 hour. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Olivier Blanchard, senior analyst, Futurum Research + Analysis


Wed 6/21 at 12 p.m. – Empowering Users & Scaling Programs with Mobile

Hear about the pros and cons of mobile apps and mobile web, and walk through examples of both and the strategies behind them. Learn about Ocean Conservancy’s (OC) mobile app and its data visualization reporting system which have transformed and grown one of OC’s most important programs, the International Coastal Cleanup. Leave with a checklist on how to plan a mobile project. More info/register.

Host: Beaconfire RED

Presenters:

  • Allison Schutes, Ocean Conservancy
  • Lynn Labieniec and Mark Leta, Beaconfire RED

Wed 6/21 at 12 p.m. – How to Get More from Your Event Budget
Discover how to get the most from your event budget and make every dollar count. Learn pro tips for making your money go further. Gain practical advice on how to manage complex event budgets. Hear best practice in terms of reporting and the key figures you need to know. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Becki Cross, founder, Events Northern Ltd.


Wed 6/21 at 1 p.m. – Supercharge Your Event Data: 8 Ways to Drive Results

Hear how to unlock, understand, and institutionalize the data surrounding events; the eight key components of an event program strategy, and best practices for showing your event program’s impact throughout the organization. More info/register.

Host: Meetings Today

Presenters:

  • Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc.
  • Kevin Yanushefski, product marketing manager, Cvent

Wed 6/21 at 1 p.m. – The Dangers of Disjointed Social: Social Media Masterclass

Learn the difference between earned, owned, and paid social media; how to employ the Social Trifecta™ to optimize your social performance; ways to increase your earned social media footprint; how to scale your social listening with machine learning; surefire tactics for optimizing your organic and paid content; and how to create a more unified, efficient social media strategy that incorporates the right mix of owned, earned, and paid. Duration: 1 hour. More info/register.

Host: American Marketing Association

Presenters: Jenifer Kern, CMO, and Rebecca Lombardo, director of strategic services, Tracx


Wed 6/21 at 2 p.m. – Leverage Your Event Participant’s Smartphone Addiction

Understand behavioral changes due to mobile technology and how to leverage mobile apps to increase engagement and create more effective audience experiences before, during or after an event. 1 CMP credit. Duration: 1 hour. More info/register.

Host: PCMA

Presenter: Salvatore Camarda, co-founder, MeetApp North America


Wed 6/21 at 4 p.m. – Latest Nonprofit Cloud Strategies

Learn about the costs and design concerns for cloud hosting and software options, including Infrastructure as a Service (IAAS) and Software as a service (SAAS). Discussion will focus on costs for migration, support, hosting, and hidden costs even for “free” cloud platforms for nonprofits; functionality and usability issues; and especially security. Duration: 1 hour. More info/register.

Host: Community IT Innovators

Presenter: Johan Hammerstrom, president and CEO, Community IT Innovators


Thu 6/22 at 1 p.m. – How Analytics Should Guide Your Content Strategy

Learn how analytics enabled two associations to identify what content resonated the most with members and ultimately drove conversions. Find out how to pinpoint which metrics matter the most for your organization, how to turn your analytics analysis into actionable reports and tie them to business goals, and how to craft a killer content strategy based on the data you’ve collected. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Matrix Group International, Inc.

Presenters:

  • Jill Notini, vice president of communications and marketing, Association of Home Appliance Manufacturers
  • Kelli Windsor, senior manager of digital and member communications, Food Marketing Institute

Thu 6/22 at 3 p.m. – Association Women Technology Champions (AWTC) Meetup (Washington DC)

Presenting is hard. It’s even harder when you are the topic of the presentation. Whether interviewing, asking for a promotion, or talking to a client, pitching yourself is a skill. Get tips for giving powerful presentations and work with others to master the perfect, authentic pitch. Duration: 2.5 hour. Location: Washington DC. More info/register.

Host: AWTC

Presenter: Mark Milroy, managing director of global learning, American Industrial Hygiene Association


Thu 6/22 at 3 p.m. – Small Association Forum for Executives (McLean VA)

Join a complimentary executive peer roundtable for executives of small staff associations with ten or fewer employees—a free-flowing discussion around pressing issues on a variety of topics. Duration: 1.5 hours. Location: McLean VA. More info/register.

Host: ASAE Executive Management Section


Fri 6/23 at 9 a.m. – Mobile Apps: AENC Meeting Planners Round Table (Raleigh NC)

Whether your association is currently using a mobile app, just changed your vendor, or thinking about it, come and share your experiences and questions. Are they just for events or can they be more? Breakfast/networking at 8:30 a.m. 1.5 CAE credits. Duration: 1.5 to 2 hours. Location: Raleigh NC. More info/register.


Fri 6/23 at 11:30 a.m. – Data Analytics: A Picture is Worth a Thousand Numbers (#AssocEvolve – McLean VA)

Knowing where to begin with data analytics can be daunting, and staying on top of data and its tools can be challenging. Learn how to demystify data and empower staff to take action. Find out the five steps to get started with data analytics and how to help your staff understand the story in your data. Understand what’s new with Microsoft’s Power BI software. CAE credit. Duration: 2 hours. Location: McLean VA. More info/register.

Host: benelSolutions

Presenter: Debbie King, founder, Association Analytics


Fri 6/23 at 3 p.m. – HighRoad U 2016-2017 Wrap Up

Register.

Host: HighRoad Solution


Save the date: Wed 6/28 at 1 p.m. – How to Build a Winning Business Case for New Membership Software

While you may be certain it’s time for serious change, your board may not agree. So how do you build a business case to get board support for new membership software? Learn how to go beyond just the numbers in making a case for change, ways to differentiate between ROI and TCO (Total Cost of Ownership), and what makes a solid project plan. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Aptify

Presenters: Johanna Kasper, director of engagement, and Eric McDonald, engagement manager, Aptify


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Your weekly list of free webinars and events for the association community…

inspiration for association brain food

My friends at DelCor Technology Solutions have kicked off their 15th Annual .org Community Food Drive to support the Capital Area Food Bank. Everyone in the association and nonprofit community is encouraged to donate to this digital food drive which runs through June 21. Best of all, every $1 provides 2.5 meals. Learn more about the food drive, participating teams and how to contribute on DelCor’s food drive page.

Long ago I read an article by Bob Safian, Fast Company’s editor, in which he said the most critical skill for the 21st century is the ability to learn new skills. WBT Systems came up with a list of ten future work skills that associations should consider adding to their professional development programs. I’m looking forward to freestyling.

Anticipating a possible airplane ban on laptops and tablets, Your Nerdy Best Friend, Beth Ziesenis, has been experimenting with using only her phone to work while in flight. Check out her favorite apps and accessories for mobile work.

In some offices, meetings are out of control. The worst are Monday morning meetings—an insane misuse of time that should be devoted to preparing for and thinking about the week ahead. I love this idea from Elizabeth Grace Saunders at Harvard Business Review: establish a meeting-free day.

If you’re getting ready to select a new association management system, check out this software evaluation checklist from Aptify. It’s aimed at the IT department but I believe anyone on the selection project’s core team should take a look. Many of the criteria also apply to other types of technology too.

Because I wasn’t getting home until late last night from AMS Fest, I had to upload this post on Monday and may have missed webinars that were announced later. Please add any others to the comments.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report
Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Learn what has impacted associations over the past 12 months and how our industry has evolved over the past 9 years. 1 CAE credit. More info/register.

Host: Marketing General Incorporated

Presenters: Matt Kerr, market research analyst, and Tony Rossell, senior vice president, Marketing General Incorporated

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/13 at 1 p.m. – How to Report Live from Nonprofit Conferences and Events

Find out which skills are necessary and which online tools work the best for live reporting. Get a six-week plan that includes pre-event planning and post-event follow-up. More info/register.

Host: On Good

Presenter: Heather Mansfield, Nonprofit Tech for Good


Tue 6/13 at 2 p.m. – Ban the V Word (Association Chat)

Let’s change how we think about, talk about and engage members in volunteering. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Peggy Hoffman, president, Mariner Management & Marketing


Tue 6/13 at 2 p.m. – Bridge the Physical & Virtual Worlds with Event Engagement

Learn how to use solutions like smart-badges, mobile apps, and an analytics tool to bring your event to the next level of engagement. Hear real-life experiences from event and technology experts on how planners have used these solutions to enhance attendee engagement and receive mission-critical event data to increase event success. More info/register.

Host: SmartMeetings

Presenter: Brian Friedman, director of product for mobile data & engagement, etouches


Wed 6/14 at 8:30 a.m. – Corporate Partnerships/Sponsorships Idea Exchange (Rockville MD)

Share an example of your organization’s most successful (unique) corporate partnership. Discuss the responsibilities of the association and the corporate partner for activation, whether corporate partners are ‘members’ of your association or ‘vendors’ (there’s an important difference), and your biggest challenge or dilemma with your corporate partner program. Location: Rockville MD. More info/register.

Host: ASAE DC-Area Partnership Professionals Network


Wed 6/14 at 1 p.m. – 7 Ways to Increase Event ROI and Audience Engagement with a Mobile App

Hear how to use event app engagement features like live polling, Q&A, gamification, push notifications, and beacon alerts to create personalized and interactive experiences for attendees, while capturing data on individual interactions to enhance lead scoring and follow up programs. Learn from a marketer who’s increased attendee engagement by using their mobile app to improve networking, education, and social interactions. More info/register.

Host: American Marketing Association

Presenters:

  • Emma Bica, marketing communications specialist, PeopleNet
  • Myllisa Patterson, marketing director, CrowdCompass by Cvent
  • Selma Avdic (moderator), American Marketing Association

Wed 6/14 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”


Thu 6/15 at 12 p.m. – National and Component Collaboration for Membership Growth

Learn how the Patio, Hearth and Barbeque (HPBA) developed a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. Find out about challenges that arose through the process, how responsibilities were distributed, and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Scott Oser, president, Scott Oser Associates, Inc.
  • Kyle Bazzy, director of growth, Billhighway

Thu 6/15 at 2 p.m. – Monetizing eLearning: Value Proposition and Pricing Strategies

Because investing in eLearning can either serve up a passive revenue stream boom or a catastrophic budget buster, a proven strategy is imperative. Explore the underpinnings of a winning eLearning strategy that will set you squarely upon the pathway to profit. More info/register.

Host: iCohere

Presenter: Tracy King, chief learning strategist, InspirEd


Thu 6/15 at 12:30 p.m. – Spectrum of Personalization

Learn about the spectrum of possibilities for member and customer personalization. Find out how leading organizations are implementing personalization and targeted user experiences, ranging from turnkey to more advanced, within leading CMS platforms. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sandy Marsico, CEO, Sandstorm, a brand experience agency


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Your weekly list of free webinars and events for the association community…

Learning events for the association community - this week's inspiration - Loch Vale, Rocky Mtn NP

Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. Ah, the geeky pleasures of life. If you can’t make it to AMS Fest in Chicago next week, stay tuned for my reports.

Most people, when asked, will say they want to improve their skills or increase their knowledge, but only a minority actually do something about it. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs.

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Check out their series of posts about content hubs.

If you rather listen than read, the April episode of the AssociationNation podcast, produced by Imagination and Association Media & Publishing, is all about content hubs.

When you create a content hub on your website, make sure Google finds it and likes it. This article from Search Engine Journal explains how your website structure affects SEO.

Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. He explains the different factors you need to take into consideration when comparing your IT budget to the budgets of other associations.

Here’s the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 6/6 at 12 p.m.* – Healthcare Registries 101

This presentation will serve as a “registry 101,” providing a general overview and foundation on registries. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Joy Brown,project manager, American College of Radiology
  • Saima Hedrick, MPH, associate director of outreach, Society of Nuclear Medicine and Molecular Imaging

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/6 at 1:30 p.m. – Event Tech Tribe Unite 2017 (New York)

Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Location: New York. More info/register.

Host: Event Tech Tribe


Tue 6/6 at 2 p.m. – PR in the Age of HARO (Association Chat)

Learn how to craft the perfect pitch. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Kristen Sala, director of U.S. media research, Cision


Tue 6/6 at 2 p.m. – 2017 Key Performance Benchmarks: Email vs. Automation

Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Learn how your email marketing results compare to your peers, the impact of marketing automation on performance metrics, and ways associations are using marketing automation to see improved performance. More info/register.

Host: Informz

Presenter: Vivian Swertinski, strategic services manager, Informz


Tue 6/6 at 2 p.m. – The Power of Digital Events: Revolutionizing Audience Engagement

Hear about the recently released PCMA white paper, The Power of Events, providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. Learn about today’s adult learner and the evolving digital event landscape and understand how to develop your own metrics to determine success. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Bill Mott, director, Online Event Solutions, Freeman
  • Jennifer Kingen Kush, executive director, Digital Experience Institute

Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.

Host: ReviewMyAMS.com


Wed 6/7 at 8:30 a.m. – Corporate Partnerships/Sponsorships Idea Exchange (Alexandria VA)

Share an example of your organization’s most successful (unique) corporate partnership. Discuss the responsibilities of the association and the corporate partner for activation, whether corporate partners are ‘members’ of your association or ‘vendors’ (there’s an important difference), and your biggest challenge or dilemma with your corporate partner program. Location: Alexandria VA. More info/register.

Host: ASAE DC-Area Partnership Professionals Network


Wed 6/7 at 12 p.m. – Association Analytics Network Meeting (Washington DC)

Each quarter, Association Analytics clients and invited guests meet to discuss new ideas and best practices in data analytics. Topics for discussion include: curation (how to prune and organize data sources and visualizations); Power BI and how it compares to Tableau; creators, consumers and analytics adoption; nurturing an ASAE Collaborate community around analytics; Analytics Academy; and an open discussion. Location: Washington DC. Contact Julie Sciullo at Association Analytics for more information.

Host: Association Analytics


Wed 6/7 at 12 p.m. – Turn Your Website into a Lead Generation Machine

Today’s buyers make 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features, and more importantly—stories—needed to turn your website into a lead-generating machine? Learn what you can add to your website today to help attract and convert more members. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Maneesha Manges, director of consulting, HighRoad Solution


Wed 6/7 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 6/7 at 1:30 p.m. – Event Tech Tribe Unite 2017 (Washington DC)

Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Location: Washington DC. More info/register.

Host: Event Tech Tribe


Wed 6/7 at 2 p.m. – How to Attract and Engage Attendees with an Event Community

Learn how to increase member engagement with an online event community, including how to develop a community strategy, how to set KPIs, and tactics for community management success. Find out how an online community can boost attendance and engagement at your event, with some success stories from organizations like you. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Lindsay Starke, lead community manager, Higher Logic


Wed 6/7 at 2 p.m. – Ground-Breaking Tech and What It Means for Meetings

Find out about major technology trends creating changes in events, including data analytics, mobile technology, wearable computing, and virtual/mixed reality. Receive lots of links, apps, and ideas you can put to use immediately. Learn how to prepare for these changes so you can work more efficiently and effectively. More info/register.

Host: SmartMeetings

Presenter: Corbin Ball, CSP, CMP, DES, MS


Thu 6/8 at 11 a.m. – Getting Started with Video: Learning the Basics

Learn about the entire video lifecycle from preproduction through distribution, and points in between, including the keys actions and components to getting started; shooting and editing tips, tricks and techniques; and producing and distribution. More info/register.

Host: BrightTALK

Presenters:

  • Scott Abel, The Content Wrangler
  • Matthew Pierce, learning & video ambassador, TechSmith

Thu 6/8 at 12 p.m. – How Visionary Organizations Are Achieving Greater Success

A top concern among executives is their inability to recruit and retain talent. Associations must be capable of not only successfully navigating this era of disruption, but leading it. Find out about the results of a study on the most future-facing companies and gain valuable insights to rethink how you do business and how to respond to the challenges of the global workforce crisis. 1 CAE credit. More info/register.

Host: YourMembership

Presenter: Sarah Sladek, founder, XYZ University


Thu 6/8 at 12 p.m. – Insights from the Global Engagement Index 2016:  Strengthening Member & Customer Relations Globally

With 28 countries, the European Union is one of the largest and most profitable markets in the world. While Europe is not new to U.S. associations, the business results generated by many could be significantly improved. Learn the main challenges to strategy in Europe, the importance of market segmentation and providing a tailored customer experience, and recommendations for best approaching the European market. More info/register.

Host: MCI Group

Presenter: Florian Cartoux, director for Europe, IHRSA


Thu 6/8 at 1 p.m. – Four Types of Video for Learning

Hear about the four types of video that work well in learning situations, how to increase the technical and educational quality of these videos, and how to branch out and get started with a new type of video. More info/register.

Host: BrightTALK

Presenters:

  • Scott Abel, The Content Wrangler
  • Andrea Perry, instructional designer, TechSmith

Thu 6/8 at 2 p.m. – The State of Community Management 2017

Hear about the findings of the 8th annual The State of Community Management 2017 report to be released on May 23 and the best practices that emerged from this year’s survey of more than 300 online communities from a wide spectrum of organizations and businesses. Learn about community value and ROI, what’s new for community management in 2017 – and what’s next, and insights into year-over-year budget, staffing and value trends. 1 CAE credit. More info/register.

Hosts: Higher Logic and The Community Roundtable

Presenters: Rachel Happe, co-founder and principal, and Ted McEnroe, director of research and training, The Community Roundtable


Fri 6/9 at 9 a.m. – How Do I Get in the Door? AENC Affiliate Roundtable (Raleigh NC)

If you don’t represent a hotel or CVB, it is often difficult to get “in the door” to see Association staff and present your product or service. In this interactive session, hear first-hand from association executives, the best approaches to get in front of them. Location: Raleigh NC. More info/register.

Host: AENC


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Your weekly list of free webinars and events for the association community…

association brain food - learning and professional development

Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. It’s an enjoyable fascinating read on a topic that’s still not understood everywhere in associationland (and beyond). Here are a couple of quotes that resonated with me, the first from Janet Bandows Koster, executive director of the Association for Women in Science:

“Don’t just jump on this because it’s trendy. To be successful, you need to consciously align your diversity efforts with the culture and strategic focus of your organization.”

And this one from the authors:

“A simple Google search returns more than 12 million results that demonstrate that increased D+I leads to increased innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an improved bottom line. If thousands of Harvard Business Review, Fast Company, and Forbes articles and a raft of academic studies haven’t convinced you of this, a 20-page whitepaper won’t, either.”

Ha. I’d wager that many associations appoint a staff/member team to work on D&I because they think they should, not really understanding why it’s important and how it can impact their organization and people.

What else did I read this week?

This good post from WBT Systems: how to help members develop a learning habit. I have a serious reading habit that makes me more receptive to other professional development opportunities but I can see how many people might need a gentle nudge.

Ginny Hamilton at The Enterprisers Project shares seven ways to free up money for IT innovation. Now, if that’s not a topic near and dear to the hearts of every association professional, I don’t know what is.

And, when you get that money, you’ll want to read Aptify’s explanation of how a lack of standard, documented (emphasis on “documented”) processes wreaks havoc on technology selection and implementation. No doubt.

Now, here’s what you’re came for: the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 5/30 at 11 a.m.* – How to Create Effective Microlearning in 5 Steps

Learn how to follow five guiding principles to creating effective microlearning (with examples); plan for learner seat time + the optimal length of your training; provide just-in-time answers for unexpected problems; craft engaging choices to meet the expectations/needs of the emerging workforce; and choose the right format for your training to make the most impact. More info/register.

Host: TTC Innovations

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/30 at 12 p.m. – Event Tech Benchmark: How Does Your Platform Compare?

Find out how your event tech stack compares to five leading solutions. Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. More info/register.

Host: Bizzabo

Presenter: David Epstein, marketing director, Bizzabo


Tue 5/30 at 12:30 p.m. – Using Video to Drive Revenue for Learning Programs and Events

Learn about best practices that make video marketing successful; the different types of videos that should be targeted at different stages of your marketing/sales pipeline, to achieve results; and video production tactics that will improve the performance of your videos. Hear real-world tips you can put to work immediately to create and deploy video in support of upcoming courses and events. More info/register.

Host: WebCourseworks

Presenter: Paul Gannon


Tue 5/30 at 2 p.m. – Rethinking Creativity: Why More Creativity in Your Work Could Save Your Life & Your Job (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Monica Kang


Wed 5/31 at 1 p.m. – Going Global: International Meetings

Learn how to source, manage, and prepare and implement an effective risk management strategy for global meetings. Discover proven methods to manage communications with global suppliers and attendees. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: David Kliman, president, The Kliman Group


Wed 5/31 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”


Wed 5/31 at 2 p.m. – Top Legislative Issues Facing Associations in the States

Hear about three of the most significant trends for association government affairs professionals to look out for this year: taxation of services, association health plans (AHPs), and non-traditional social issues. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Cathy Stoebner DeWitt, vice president of governmental affairs, Texas Association of Business
  • Neil Trautwein, vice president of health care policy, National Retail Federation
  • Chris Wallace, IOM, CCE, president, Texas Association of Business
  • Scott D. Wiley, FASAE, CAE, president and CEO, Ohio Society of CPAs
  • Bill Kramer (moderator), policy director and counsel, Council of State Chambers

Wed 5/31 at 2 p.m. – Unlocking the Secrets to Driving Webinar Registration

Learn how to increase webinar registrations and build a long term audience for your events. Find out how to optimize email invitations, use videos to drive registration, and more effectively leverage social media. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.


Wed 5/31 at 2 p.m. – Using Data to Improve Event Experiences and Revenues

Learn how to use more advanced conference data gathering methods to better understand attendee wants, needs, and behavior. Explore potential experience improvement steps and metrics, and potential impacts to trade show, exhibit, and non-dues revenue, as well as specific applications in marketing, communications, web content, and more. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Thad Lurie, CAE, vice president, operations and CIO, EDUCAUSE


Thu 6/1 at 9:00 a.m. – AENC Membership Roundtable (Raleigh NC)

Topic: How to communicate the value of membership to members and prospects…and do it simply. 1.5 CAE credit. Location: Raleigh NC. More info/register.

Host: Association Executives of North Carolina


Thu 6/1 at 12 p.m. – Event Tech: What’s Your Apptitude?

Discover the right strategies for ensuring app adoption, reaching high-level of engagement, setting measurable objectives, allocating resources, and building effective communication that keeps you, your vendors, and your event attendees all on the same page. More info/register.

Host: MPI

Presenter: Matt Keowen, vice president of marketing, Guidebook


Thu 6/1 at 3 p.m. – Behind Every Revenue $ is a Customer (Reston VA Idea Swap)

Learn how to transform customer/member engagement from transactional purchases to high value relationships. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Consultant Members

Presenter: Lesley Boucher, vice president, consulting and customer experience, ORI


Fri 6/2 at 1 p.m. – How to Increase Sponsors for Online Events

Learn how to use engagement marketing to improve value and increase ROI for your online event sponsors. Find out about modern tactics for providing more exposure and a better ROI for your sponsors. More info/register.

Host: iCohere

Presenter: Jo Lynn Deal, founder, myMarketing Café and marketing strategist, iCohere


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Last I heard there were only 20 seats left. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image by Veronica Ivanov.

Your weekly list of free webinars and events for the association community…

learning events for the association management community

You can buy everything except time–our most precious resource. I enjoyed watching this short video of Warren Buffet and Bill Gates talking about time in an interview with Charlie Rose.

Last week I mentioned my AMS implementation experience. I was also involved in, but thankfully not leading, a website redesign. What a mess. We had no clue what we were doing. If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project.

It’s fascinating how associations are reexamining business and membership models and value propositions, yet the newspaper industry has been copying those very same models. Maggie McGary astutely discusses this strange phenomenon: the future of journalism is copying association publishing.

If your association has chapters, check out the series of posts on the Billhighway blog about restructuring a chapter network. It covers the warning signs of a chapter network in trouble, the process of chapter restructuring, and how to prepare for a restructure.

Here’s the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/23 at 12 p.m. – Research for Associations: Columbia Idea Swap (Columbia MD)

Learn about the role of original data and thought leadership for associations; the best way to collect original research; how to identify consumers, members, and membership categories to drill down and get important data without generating survey fatigue and keep response rates high. Hear about the Association of Energy Services Professionals’ research project and tips on conducting research. 1 CAE credit. Location: Columbia MD. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Mei Shibata, principal, Essense Partners


Tue 5/23 at 1 p.m. – Your Webinar Is Over: Now What? Thinking Beyond the Live Event

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees. More info/register.

Host: American Marketing Association

Presenter: Ken Molay, president, Webinar Success


Tue 5/23 at 2 p.m. – Tough Leadership – Why 3 Associations Joined Forces to March for Science (Association Chat)

Find out why three associations joined forces to march for science and the challenges and opportunities they witnessed when faced with exercising tough leadership. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests: execs from The Entomological Society of America, American Anthropological Association, and Ecological Society of America


Tue 5/23 at 2 p.m. – Winning with Gamification: How to Engage your Attendees and Increase Mobile Adoption

Hear the freshest ways to use social media and in-app gamification to help attendees get the most of your event. Learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. More info/register.

Host: MeetingsNet and CrowdCompass by Cvent


Tue 5/23 at 2 p.m. – Live Advice from a Webinar Expert

Find out how to get more people to attend your webinars, how to prepare great webinar formats, and how to deliver a more engaging presentation. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president, content marketing, ON24


Wed 5/24 at 8:30 a.m. – Corporate Sponsorships/Partnerships Idea Exchange (Washington DC)

Discuss year-long partnerships and a la carte benefits; how to maintain a solid relationship with a corporate partner when your primary contact, or your primary champion, leaves the company; competition for sponsorship revenue when corporate partners drop their partnerships with associations in favor of other marketing initiatives; and your biggest challenge or dilemma with your corporate partner program. Location: Washington DC. More info/register.

Organizer: ASAE Partnership Professionals Network


Wed 5/24 at 9:00 a.m. – AENC Marketing/Communications Round Table (Cary NC)

Topic: Email best practices. Share your successes and failures so we can all learn and sharpen this critical tool. 1.5 CAE credits. Location: Cary NC. More info/register.

Host: AENC


Wed 5/24 at 12 p.m. – Chapter Roundtable (Alexandria VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 5/24 at 12 p.m. – Event Sponsorship: 10 Tips to Craft the Perfect Proposal
Learn how to get into the mind of a potential sponsor; tips on how to “break in” and get noticed by a potential sponsor; how to understand a potential sponsor’s hot buttons; how to craft the perfect sponsorship activation proposal; and what never to do when it comes to communicating with a sponsor. More info/register.

Host: Event MB

Presenter: Todd Uglow, assistant professor, UNLV’s William F. Harrah College of Hotel Administration


Wed 5/24 at 1 p.m. – How to Get a Restful Night’s Sleep During Your Membership Software Implementation

Membership software implementation doesn’t have to be one big headache. It can be a smooth, predictable, and efficient process. Learn how to create a successful implementation team, how Aptify handles the internal hand-off from engagement to consulting, what an implementation timeline looks like, and how to stay on budget. More info/register.

Host: Aptify

Presenters: Eric McDonald, engagement manager, and Dray McFarlane, solution architect, Aptify


Wed 5/24 at 2 p.m. – Bullseye! Audience Targeting and Segmentation Best Practices

When association members were asked how they wanted to receive communications from their member organization, across all verticals and career stages, they said: email. But, despite a proven track record, email marketing best practices, such as segmentation, aren’t widely adopted. Learn how to better understand your membership, their generational preferences, and ways to make your messages resonate; the top 10 places to start looking in your AMS for data points to define your segments; and tips, techniques, and examples of how behavioral data can accelerate and drive conversions. 1 CAE credit. More info/register.

Hosts: Abila and Informz


Wed 5/24 at 2 p.m. – Could 360°/VR be your most powerful medium?

From Google Cardboard to the Oculus Rift, 360° and Virtual Reality (VR) is a growing reality for meetings and events. Planners now have the ability to provide stakeholders a preview of the final destination and immerse audiences and attendees in stories like never before. Get a peek “behind the drape” as we demystify 360°/VR technology and provide practical information about applying 360°/VR to your meeting or event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Chris Wissinger, product manager-video, PSAV


Wed 5/24 at 3 p.m. – Small Association Forum for Executives (McLean VA)

Join a complimentary executive peer roundtable for executives of small staff associations with ten or fewer employees—a free-flowing discussion around pressing issues on a variety of topics. More info/register.

Host: ASAE Executive Management Section


Wed 5/24 at 4 p.m. – Data Roundup: An Analytical Approach to Understanding Your Event

Data allows you to understand and target your audience, and to see what efforts are working and what needs to be tweaked. Learn the benefits of tracking event analytics, what to track, how to get started, what tools to use, and how to spot beneficial insights and trends. More info/register.

Hosts: Event Tech Tribe and Hubb

Presenter: Michael Sabani, director of customer success, Swoogo


Thu 5/25 at 12 p.m. – Chapter Roundtable (Reston VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 5/25 at 12 p.m. – Become a Compelling Speaker: Improving Your Vocal and Physical Presence

Learn how to speak with vocal impact, create a commanding physical presence, and engage your listeners with poise, gravitas, and influence. Hear from an experienced speaking coach and longtime Broadway actor who’s helped association executives and Fortune 500 leaders become more compelling speakers. More info/register.

Host: ASAE

Presenter: Maria Guida


Thu 5/25 at 1 p.m. – 3 Hacks to Boost Email Open Rates

Learn three simple and surprising tips to launch your open rates sky high, including: the best opt-in process for long-term open rate success; tips for writing enticing email subject lines that beg to be opened; and engagement segmentation strategies to boost sender reputation and email engagement. More info/register.

Host: American Marketing Association

Presenter: Mike Madden, senior demand generation programs manager, Marketo


Thu 5/25 at 2 p.m. – How to “C” Your Way to Your Best Event Yet

Learn how to use the three “C”s—consistency, cohesion, and creativity—to make your next general session the best one yet. Find out how to create and maintain thematic consistency across all communications—including the audience experience, discover how to effectively create a compelling storyline, and find ways to creatively use lighting, music, audience engagement tools, and entertainment to amp up the wow factor. More info/register.

Host: MeetingsNet

Presenter: Josh Golden, senior creative director, PCI Event Productions


Thu 5/25 at 2 p.m. – Finance & Insurance Meetings: Security Questions You Need to Ask

With heightened media coverage and increased incidents happening right here in the USA, safety and security has come to the forefront again. Learn how to define safety vs. security, discover what planners need to ask in order to have a more complete plan, and walk away with a new mindset of including safety as regular part of planning. More info/register.

Host: Smart Meetings

Presenter: Alan Kleinfeld, MTA, CMM, CMP, Arrive Management Group


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Public domain image: Ernst Haeckel’s Kunstformen der Natur, 1904.

Your weekly list of free webinars and events for the association community…

learning events and good reads for the association community

How are associations using learning technologies? Don’t you want to know? I do. If you work for a membership organization, please participate in the Association Learning + Technology survey. Even if your organization doesn’t currently use or plan to use technology to deliver learning products, and regardless of your size or budget, please take 10 minutes to contribute. The community will be thankful when Tagoras publishes the survey report later this year. 

I love this post by Cecilia Sepp, CAE on AssociationSuccess.org about the screwed-up (my words, but I bet she’d agree) membership model used by most associations. She likens it to Costco where “you pay an annual fee to be a member so that you can go to their store and spend money.” Sounds familiar, right? Let’s figure out a better way.

Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. A tall order but so much is going to be within your grasp soon. Just look at what Domino’s is doing with their app and IFTTT. Ok, some of it is just plain silly but I’m sure you can think of dozens of ways you can be indispensable to your members every single day. But you have to invest in the brains as well as the tech to make that happen.

If you anticipate having to make the case to your board for a new AMS or for any type of new software, check out this advice from Aptify.

It’s interesting how we think about luck—how lucky or unlucky we are. I agree with this article that lucky people keep themselves open to opportunity. I also believe it has a lot to do with how you think about your life—whether you operate from a place of abundance or a place of lack and wanting, whether you’re satisfied or thirsty. Woowoo.

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too).

Here’s the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 5/16 at 1 p.m.* – Companies Don’t Disrupt, People Do

Learn what it takes to apply disruptive thinking to your own career, recognize what you’re good at, and find unexpected ways to apply those strengths to the marketplace. Find out how you can find meaningful work/life balance while challenging your personal status quo. More info/register.

Host: Hubspot

Presenter: Whitney Johnson, expert on disruptive innovation and personal disruption

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/16 at 2 p.m. – Buying an LMS Today to Meet the Learning Needs of Tomorrow

With the constant shift of learning trends and technologies, keeping up with your learners’ needs is not an easy task. Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc. More info/register.

Host: Docebo

Presenter: Craig Weiss, CEO & lead analyst, Craig Weiss Group


Tue 5/16 at 2 p.m. – CIO 3.0 (Association Chat)

The new CIO is more than a technology manager. They have an adeptness for business strategy and more. Hear from tech leaders in the industry and get ready to talk about the evolving expectations of the CIO 3.0 role and what you need to do to be prepared. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • David DeLorenzo, CIO, technology management, DelCor Technology Solutions
  • Prabhash Shrestha, PMP, CAE, VP of technology, American Gastroenterological Association
  • Thad Lurie, CAE, CIP, MSEd., VP operations and CIO, EduCause

Tue 5/16 at 2 p.m. – Become a Network Ninja with PSAV

Gain a better understanding of what is needed to deliver a rich Internet experience for your event and the associated costs that go along with it, including bandwidth, and what it means; infrastructure, and why it’s important; and support, and why it’s critical. More info/register.

Host: SmartMeetings

Presenter: Bill Fluharty, sales engineer, PSAV


Wed 5/17 at 1 p.m. – Mindful Meetings

Find out what mindfulness really is and how mindfulness programs and practices benefit individuals both personally and professionally. Learn how mindfulness is implemented in meetings and how it can impact attendees in a technology-driven world. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Lee Papa, mindfulness expert


Wed 5/17 at 2 p.m. – 2017 Membership Trends: How to Grow Your Program in a Changing Environment
Find out how the Handbell Missions of America changed their programs and benefits to meet the needs of their members, how they use communication and membership tools to encourage renewals, and what membership trends are on our minds. More info/register.

Host: Neon


Wed 5/17 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”


Wed 5/17 at 2 p.m. – Measuring Your Members’ Engagement

With attendance at meetings decreasing and people’s attention spans seemingly getting smaller and smaller, it’s often difficult for an organization to gauge how engaged their members really are in their organization. Learn about membership trends and valuable tools to help you measure the engagement of your members. More info/register.

Host: Altai Systems


Wed 5/17 at 2 p.m. – Association Leadership Study: What Makes Up a High-Performing Board

Hear about the results from a comprehensive two-part qualitative and quantitative benchmarking study on association leadership. Learn about the unique relationship between the board and the executive director/CEO, common challenges association leadership has and how they overcome them, what makes the most successful boards excel, and what engagement truly means. 1 CAE credit. More info/register.

Host: Association Headquarters

Presenter: Amy Williams, CAE, MPA, IOM, vice president of business development and consulting, Association Headquarters


Wed 5/17 at 2 p.m. – Secret Tech Weapons for Association Event Planners & Executives

Discover how to use free and bargain technology tools you never knew existed to work more efficiently with your colleagues, create professional-level graphics and wow your members and attendees. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Beth Ziesenis, founder, Your Nerdy Best Friend


Wed 5/17 at 4 p.m. – Successful Nonprofit Technology Change Management

50% of technology projects fail—the technology moves forward, but the organization does not. Most technology projects have non-technological goals: raise more money, serve more program participants, or become more efficient. To reach those goals, the habits and behaviors of system users must change—sometimes significantly. Learn a simple but powerful framework to examine the impacts of a technology change, how to address those impacts, and identify the steps required for the organization to change with the technology. More info/register.

Host: Community IT Innovators

Presenter: Peter Gross, partner, Build Consulting


Thu 5/18 at 10 a.m. – Coffee, Tea, and PD!

Whether you have a long-time mentor, new one, or a “virtual” mentor ala lessons from Oprah or even Mr. Miyagi from the Karate Kid, mentors can play a powerful role in professional development. Join us for a quick coffee break as we explore these questions, and more: What value have you found working with a mentor? What role do they play for you? How do you mentor others? More info/register.

Host: ASAE Professional Development Section


Thu 5/18 at 12 p.m. – How to Fuel Exceptional New Member Experiences

Members think far differently about joining, engaging and renewing than associations do. Contrary to our traditional notion of the one-year membership cycle, the decision to renew is highly influenced by the new member’s experience when they first join. Learn how associations are successfully engaging all members by focusing far more on their newest members, providing them with the specific value they need, and making great first impressions, which propels engagement. More info/register.

Host: AssociationSuccess.org

Presenter: Amanda Kaiser, chief path finder, Kaiser Insights LLC


Thu 5/18 at 1 p.m. – Life without AMS? We’ll Die Trying…

Over the past few years, a lot has been said about the love/hate (or hate/hate) relationship that associations have with their Association Management Systems (AMS). AIIM, the information management association, has been vocal on this subject for years. Recently, they decided to test how far they could ‘unbundle’ their most critical business processes from their AMS. Find out what finally prompted them to disprove the notion that the AMS had to be the ‘master’ data system, and what processes were driven to a best-of-breed application that is well used and well loved. More info/register.

Hosts/Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Eric Nelson, managing principal, Synaptitude
  • Peggy Winton, president/CEO, AIIM International

Thu 5/18 at 1 p.m. – Typography in Marketing

Type is an expression of a brand. It gives an immediate picture of an organization and its attributes. What does your brand typography say about your organization? See how different fonts and typography communicate beyond the words they form. Understand how creating a custom font can uniquely help your brand tell its story. Learn a process for deciding how to identify what font is right for any given design project. More info/register.

Host: American Marketing Association

Presenter: Terrance Weinzierl, type designer, Monotype


Thu 5/18 at 2 p.m. – Marketing Automation for Associations

Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it’s even more challenging to stay in front of them. Break through the clutter by making your email and social messages more targeted, relevant, and focused on individual interests. Learn how to use marketing automation to improve member retention and renewals, increase attendance for webinars and live events, and track engagement for members and prospects. More info/register.

Host: Real Magnet

Presenter: Mitch Eisen, co-founder, Real Magnet


Thu 5/18 at 2:30 p.m. – 5 Tips for Sponsorship Packages and Pricing Optimization

Selling sponsorships is hard work. Learn about the key considerations in developing sponsorship packages and pricing, utilizing data for pricing, clustering sponsorships to optimize sales, and marketing your program to shorten the sales cycle. More info/register.

Host: The Moery Company


Thu 5/18 at 3 p.m. – ASAE Technology Section Roundtable: Digital Transformation (New York City)

What does digital transformation really mean and what can it do for your association? Hear case studies from the Food and Drug Law Institute and the International Trademark Association and then engage in a lively discussion about how association technology leaders can transform their associations to conduct business successfully in the digital world. Location: New York NY. More info/register.
Presenters:

  • Emilio Arocho, director, technology and digital strategy, Food and Drug Law Institute
  • Erik Hartman, director of IT and business solutions, International Trademark Association
  • Todd M. Tolbert, chief administrative officer, Internet Society

Thu 5/18 at 3 p.m. – Maximize Your Revenue with Conversion Optimization: Website Best Practices

Conversion optimization provides an opportunity to significantly increase the flow of good leads or ecommerce revenue with existing traffic levels. Learn how site speed can affect conversion rates. Understand why responsive design impacts conversions for mobile users. See how having a multimedia strategy can increase customer engagement. More info/register.

Host: American Marketing Association

Presenter: Kent Lewis, president and founder, Anvil Media


Fri 5/19 at 12 p.m. – AENC CEO Luncheon (Raleigh NC)

Bring your issues as well as your successes to share in this association CEO Think Tank. 1 CAE credit. Location: Raleigh NC. More info/register.

Facilitator: Joe Stewart, executive director, NC Free Enterprise Foundation


Fri 5/19 at 12 p.m. – Building Women Association Leaders: Key Is Confidence (DC Swap Lunch & Learn)

Women comprise 75% of the association and nonprofit workforce, but hold only 45% of the top leadership positions. This can be attributed to a confidence gender gap—and research shows that confidence correlates just as closely with success as competence. Join in a discussion about how association leaders are closing this gap by tying their competence to their confidence. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Carol Vernon, certified executive coach, trainer, and founder, Leading Women in Associations


Fri 5/19 at 3 p.m. – Using Digital Advertising for Membership Growth

1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Wed 5/24 at 1 p.m. – How to Get a Restful Night’s Sleep During Your Membership Software Implementation

Membership software implementation doesn’t have to be one big headache. It can be a smooth, predictable, and efficient process. Learn how to create a successful implementation team, how Aptify handles the internal hand-off from engagement to consulting, what an implementation timeline looks like, and how to stay on budget. More info/register.

Host: Aptify

Presenters: Eric McDonald, engagement manager, and Dray McFarlane, solution architect, Aptify


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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