The weekly list of free educational events and resources for the association community…

Free professional development resources & events for CAEs, association staff & others in the #assnchat community

Maybe it’s time to get rid of the words “sponsor” and “sponsorship,” and while we’re at it, let’s 86 the old-fashioned mindset that sponsors are members you milk in return for signage and program mentions. Touching a nerve? Good.

Bruce Rosenthal is nicer about all of this. He has a few suggestions on how associations can increase the likelihood of a successful corporate partnership. Now that’s a word I can get behind: “partnership.” Among other things, Bruce runs the Partnership Professionals Network—check out the PPN Ideas Exchange listed below for Wednesday. Bruce said, “Moving from transactional sponsorships to engaging partnerships with companies is a big culture change for some associations … from the CEO on down.” It sure is. And it’s past time for that change.

A few months ago, WBT Systems wrote about partnering with companies whose sponsorship and involvement will add value to your online learning programs. This week, they’re talking about another partnership opportunity: selling online education in bulk to corporate members. On the surface, bulk sales might seem transactional but it’s really about building relationships and meeting each other’s needs.

Get your website ready for GDPR with this checklist from Bean Creative.

Want to experiment with new ideas at your association? In a three-part series, rasa.io explains how to develop, market and roll out a trial program.

Some quick hits before we get to the list of free webinars:

  • Check out these photos of bioluminescence giving the California coastline an eerie blue glow. (The Guardian)
  • I’ve been transcribing my March 2001 journal from when I traveled via Amtrak Coast Starlight sleeper car from LA to Seattle… Did you know the Coast Starlight and Pacific Surfliner go right along the California coast? I mean right along, nothing between the tracks and the ocean. Need to decompress? That’s what you should do, or the California Zephyr through the Sierra and Rockies. Yes, I had a train phase. (Amtrak)

Off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 5/21 at 9 a.m.* – Europe Today: What Associations Need to Know

The European Union is placing high emphasis on key topics that will influence how global associations work with and in Europe. In this panel discussion, industry experts will dive into global association case studies and provide insight into why a global presence is needed, how management is conducted on a global scale; and how to deal with barriers and challenges. 2 CAE credits. More info/register.

Host: ASAE

*All times are Eastern Standard Time unless otherwise noted.


Tue 5/22 at 1 p.m. – Get More in the Door: How to Increase Event Attendance

The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Hear about best practice marketing tactics for before, during, and after events; alternative channels which are now (or will be) the new norm; and how to extend and harness the power of your live events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent
  • Alyssa Peltier, Customer Marketing Manager, Cvent

Tue 5/22 at 1 p.m. – How to Use Social Media and Event Technology to Grow your Event Community

Explore the best social media channels that resonate with your community. Discover technology tools that can help you manage community growth. Develop guidance for community managers and members to thrive. Learn how to maximize your chances of successful community growth. Define what success looks like and how to measure it. More info/register.

Host: Event Manager Blog

Presenter: Miguel Neves, Head Chef, Social Media Chefs


Tue 5/22 at 2 p.m. – Reporting from Meetings Today Live! in St. Louis (Association Chat)

Join/listen/watch the chat.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 5/22 at 2 p.m. – Managing Food Allergies and Menu Planning with Ease

Uncover the truth about food allergies and accommodating them at your meetings and events. Engage in exercises to support you in the menu planning process. Discover ways to serve your conference attendees in an all-inclusive way. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Angela Gaffney


Wed 5/23 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

Join a discussion on tips for corporate partner contracts and ways to engage your corporate partners’ employees. Location: Washington DC. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network 


Wed 5/23 at 12 p.m. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE Small Staff Association Professionals


Wed 5/23 at 12 p.m. – Not-for-Profit Survey Highlights: Cybersecurity, Risk Management & More

Hear about the key findings from CohnReznick’s Not-for-Profit Survey, including a deep dive into two areas that are of increasing concern for exempt organizations: cybersecurity and risk management. More info/register.

Host: CohnReznick


Wed 5/23 at 1 p.m. – How to Scale Online Learning: B2B Market Strategies for Associations

Learn how to sell online learning content in bulk through your corporate customers/members. Find out how to build a viable business model for bulk sales; develop effective pricing and marketing strategies; compare tradeoffs of selling through sales reps versus online channels; delegate content administration, reporting and user provisioning; integrate core learning systems with CRM platforms and other operational applications; and achieve internal buy-in, drive project momentum and maintain organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research
  • Linda Bowers, CTO, WBT Systems

Wed 5/23 at 1 p.m. – Are You Getting the Most out of Your Data?

You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. Learn how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action. More info/register.

Host: ReviewMyAMS

Presenters:

  • Teri Carden, CEO, ReviewMyAMS
  • Chris Capistran, President, Cobalt

Thu 5/24 at 11 a.m. – How to Create an Amazon Echo Flash Briefing for Your Association (Association Chat)

[DR note: Now this is cool!] Join/listen/watch the chat.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 5/24 at 1 p.m. – Personalization for Associations: Creating a Seamless Digital Experience for Your Members

Learn how personalization can increase engagement online for membership associations and nonprofits. Get an overview on how to begin exploring personalization. No prior background on the subject is required to attend. More info/register.

Host: Unleashed Technologies

Presenters:

  • Michael Spinosa, CEO, Unleashed Technologies
  • Jason Currier, Director NGO Mid-Atlantic, Acquia

Thu 5/24 at 2 p.m. – Best Practices, Tools, and Resources to Stop Room Block Poaching

Gain powerful insight into the industry-wide effects of poaching on our industry, who is affected and how. Identify the various ways poachers can adversely affect your workload, reputation, and budgets, through pilfering of hotel rooms and other revenue opportunities from your event. Learn and share best practices for dealing with the effects of poaching and dealing with the perpetrators. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Owen, founder, EventGenuity, LLC


Wed 5/30 at 2 p.m. – Reach Your Audience: Your Guide to Micro-Influencers

Join/listen/watch the chat.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 5/31 at 1 p.m. – From Policy to Performance: Ensuring Successful Teleworking

In an environment where virtual employees are becoming the norm, it’s essential that your association is intentional around creating the right policy, framework and engagement for your teleworking team.  During this webinar, we’ll discuss best practices for creating a telework policy that reflects and helps thrive your culture; while also highlighting successes and lessons learned from other organizations along this journey. More info/register.

Host: ASAE FBO Section Council

Presenter: Heather de la Riva, SPHR, SHRM-SCP, sHRBP, Director of Virtual Outsourcing, Nonprofit HR


Thu 5/31 at 2 p.m. – New European Union Data Privacy Laws Could Cost Your Company Money (rebroadcast)

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulations (GDPR) or face fines when it becomes enforceable. This could mean changes to the way you currently collect and disperse data and adjustments to the data you currently store. This session, originally presented at Convening Leaders in January of 2018, will arm you with critical information to aid in ensuring your organization’s full compliance with the regulations in effect on May 25. 1 CMP credit. More info/register.

Host: PCMA


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Joshua Hoehne on Unsplash.

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The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. He reveals what association execs and IT leaders (having been one himself) consider before giving a project the greenlight.

Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. for Toronto.

The online learning experience is more effective and enjoyable when an online community is part of the mix. WBT Systems shares 12 ways to increase student participation in online discussions.

Some quick hits before we get to the list of free webinars:

  • Beware the scam of the week: phishing attacks using GDPR as bait. (KnowBe4)
  • Would your senator or rep fall for a phishing attack? Do they even know what phishing or GDPR is? Dammit, we need technically literate legislators. Yes, throw the bums out! (Om Malik)
  • A breakdown of the elements of an effective tweet, except they forgot the most important one – value to the reader, duh. (Hootsuite)

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/15 at 12 p.m. – Chapter Roundtable in Washington DC

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Standard Time unless otherwise noted.


Tue 5/15 at 12 p.m. – The Three Essential Elements of Effective Inbound Strategy

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. But your inbound engine can’t function without the right foundation. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. More info/register.

Host: New Breed

Presenter: O’Keefe Foster, Inbound Advisor, New Breed


Tue 5/15 at 1 p.m. – Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint

Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Hear about a tried and true email campaign timeline to drive maximum registrations and automation hacks to engage at the right time and make your job easier. More info/register.

Host: American Marketing Association

Presenters: Jill Guest, Sr. Customer Growth Marketing Manager, and Ellie Johnson, Marketing Operations Associate, SendGrid


Tue 5/15 at 2 p.m. – What Event Planners Need to Know About GDPR

Does all this noise about GDPR matter to you, the event planner? It does if you are handling the personal data of EU citizens who attend your events or work in an EU company for any of your upcoming events. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. 1 CMP credit. More info/register.

Host: Pathable


Tue 5/15 at 2 p.m. – Big, Small, and Everything in Between: Tech Trends for All Events

Learn about event technology trends suited for events large or small and on any budget. Walk away with some ideas you can implement right away, along with some long term strategies to begin integrating into your event planning. More info/register.

Host: Smart Meetings

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Wed 5/16 at 8:30 a.m. – DC-Area Partnership Professionals Network Idea Exchange (Alexandria VA)

Join a discussion on what, why, when, and how to track corporate partnerships. Location: Alexandria VA. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Wed 5/16 at 12 p.m. – Chapter Roundtable in Alexandria VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 5/16 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But, this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, execute winning member-facing strategies, improve your member’s experience by mining the right data, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 5/16 at 2 p.m. – GDPR: Is Your Event Ready?

Learn how GDPR will affect the data you currently store, how event marketing will be impacted by GDPR, and how can you continue to grow your event under GDPR. More info/register.

Host: Bear Analytics

Presenters:

  • Joe Colangelo, CEO, Bear Analytics
  • Bryan Clark, Associate, Vedder Price

Wed 5/16 at 2 p.m. – Traits of an Effective Board

Hear about the most important traits of an effective volunteer board, based on a study published in early 2017 by AH and Kaiser Insights. Learn how to define an engaged board and ensure effective board outcomes. Learn about the importance of board chair and association staff leader relationships, and the traits of a low-functioning board vs. traits of a high-functioning board. 1 CAE credit. More info/register.

Host: Association Headquarters

Presenters: Mike Dwyer, CAE and Kelly Mariotti, CAE


Wed 5/16 at 4 p.m. – Nonprofit Development Operations and Technology

Hear about the challenges facing modern development/fundraising operations. More info/register.

Host: Community IT


Thu 5/17 at 11:30 a.m. – Association Video: Trends, Creative Techniques and Rules of Member Engagement (Alexandria VA Brown Bag)

Hear about multiple case studies of association video campaigns that are used for membership, communications and events. Learn about new trends for 2018, how associations are crafting their messages to get better engagement and ROI, and how associations are marketing to their more seasoned members vs. millennials and how that message should differ. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Alexandria Brown Bag Professional Development & Networking

Presenters: Tom Madden, Executive Producer / President, and Bryan McLamara, Video Production Manager, Visual Impact Productions


Thu 5/17 at 11:30 a.m. – Growing Digital Member Engagement (Washington DC)

How can you cut through the noise and develop a web strategy that grows your digital presence and keeps your members engaged? Learn how to implement long-term digital marketing best practices for web growth, foster an engaging community for current and potential members to interact, and improve visibility of your mission with better website performance. 1 CAE credit. Location: Washington DC. More info/register.

Hosts: Americaneagle.com and Higher Logic


Thu 5/17 at 12 p.m. – Chapter Roundtable in Reston VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 5/17 at 12 p.m. – Election-Year Opportunities for Nonprofits (Washington DC & webinar)

With the 2018 election cycle underway, now is the perfect time to learn ways that your organization can be more involved in the political process while still complying with tax and campaign finance laws. Learn how to identify meaningful ways to maximize your organization’s impact during this critical election year. Location: online & Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Cindy M. Lewin (moderator), Partner, Nonprofit Organizations Practice, Venable LLP
  • Ronald M. Jacobs, Partner and Co-Chair of Venable’s Political Law Practice, Venable LLP
  • Lawrence H. Norton, Partner, Chair of Venable’s Government Division, and Co-Chair of Venable’s Political Law Practice, Venable LLP

Thu 5/17 at 1 p.m. – Building Capacity: How to Staff (or Contract) for Online Learning Success

Learn about typical types of roles involved in online learning (e.g., roles to support technology platforms, roles to create content, and roles in business development), tasks and responsibilities those roles typically perform, and key factors in deciding what to handle in house, what to contract for, and what to outsource entirely. Hear ideas for how to make the case for more dollars to support new or additional resources. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras
  • Michele Windsor, Vice President, Professional Services & Account Management, Learning Solutions, Community Brands

Thu 5/17 at 1 p.m. – The Digital Tipping Point: Online Fundraising and Giving Trends

Join experts as they walk through online fundraising, giving trends and tools for your organization to leverage when optimizing users’ digital experiences. Gain maximum return on donor engagements by accommodating their personalization preferences. More info/register.

Host: Community Brands

Presenters: Brandy Keller, Director of Product Marketing, and Rich Dietz, Fundraising Strategist, Community Brands


Thu 5/17 at 2 p.m. – Your GDPR Questions Answered

Get answers your questions about the implications of the new General Data Protection Regulation (GDPR) for your organization. More info/register.

Host: rasa.io


Thu 5/17 at 2 p.m. – How to Create Smart Financial Services and Insurance Meetings

Compliance considerations, regulations and business objectives govern financial services and insurance industry meetings. Learn how to use what makes meetings within the financial services and insurance industry unique to enhance your meetings. Review the essentials for successful meetings that support internal client goals and company objectives. Discover resources for best practice sharing and new, innovative ideas and how to use them to engage your attendees. More info/register.

Host: Smart Meetings

Presenters:

  • Caryn Taylor Lucia, VP of Corporate Events, SEI Investments
  • Koleen Roach, Director of Meetings & Conference Management, Securian Financial Group
  • Karyn Evans, Manager, Sponsorships, Meetings & Events, Allianz

Wed 5/23 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

Join a discussion on tips for corporate partner contracts and ways to engage your corporate partners’ employees. Location: Washington DC. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Wed 5/23 at 1 p.m. – How to Scale Online Learning: B2B Market Strategies for Associations

Learn how to sell online learning content in bulk through your corporate customers/members. Find out how to build a viable business model for bulk sales; develop effective pricing and marketing strategies; compare tradeoffs of selling through sales reps versus online channels; delegate content administration, reporting and user provisioning; integrate core learning systems with CRM platforms and other operational applications; and achieve internal buy-in, drive project momentum and maintain organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research
  • Linda Bowers, CTO, WBT Systems

Wed 5/23 at 1 p.m. – Are You Getting the Most out of Your Data?

You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. Learn how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action. More info/register.

Host: ReviewMyAMS

Presenters:

  • Teri Carden, CEO, ReviewMyAMS
  • Chris Capistran, President, Cobalt

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Andy Reago & Chrissy McClarren on Wikimedia Commons.

The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

Everyone’s understandably stressed out about GDPR. It will change how most organizations do business, but that’s a good thing in the long-run for all of us. DelCor’s David DeLorenzo points out the silver lining to GDPR as well as other data issues you must reckon with.

A Harvard geneticist said the first person who will live to be 150 has already been born. What happens when people have to prepare for 100-year careers? A short Axios article provides much to wonder about.

WBT Systems is finishing up a series of posts about working with instructional designers. But what if you can’t afford an instructional designer? No worries, they’ve got options for you.

Last week I shared life advice from someone’s 90 year old grandmother. This week someone’s grandfather is sharing his life lessons. I expect you all to start listening to me soon. I know some things! Nah, give me 20 years or so, then I’ll bend your ear.

Some quick hits before we get to the list of free webinars:

  • Heh heh, some Londoners were tricked into signing over their firstborn children—an old story but it shows the dangers of agreeing to Terms and Conditions without reading them. I shouldn’t laugh, I don’t always read them either. (The Guardian)
  • 27 useful things you didn’t know Chrome could do (Fast Company)

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week.

Now, the main event: free professional development events for the association community. It’s a short list this week. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 5/7 to Fri 5/18 – Documenting Membership Processes and Procedures Challenge: A 10-Day Online Challenge for Membership Professionals to Document Processes

If your membership staff had to take a long period of leave or left your business, could someone come in and continue membership management processes and procedures without missing a step? Documenting the processes and procedures in an intentional and practical way is crucial to ensuring your membership program performs effectively and efficiently throughout the year. More info/register.

Hosts:

  • Dan Ratner, Membership Strategist, The Next Steps, LLC
  • Nicole Ratner CAE, CMP, Owner, The Next Steps, LLC
  • Lisa Shaugnessy, Founder & Principal Consultant, inkerB Consulting, LLC

Tue 5/8 at 11 a.m.* – The Road to GDPR Compliance: People, Process, and Technology

Learn what you need to consider on the road to GDPR compliance, with a focus on the people, process, and technology involved. Find out what GDPR is and who it affects; the key challenges for most organizations; what minimum requirements must be reached for compliance; how to assess where personal data is stored and may be implicated; how to review and revise policies and notices directed at members and business partners; internal protocols and processes regarding access to data, data retention, information security, incident response, access requests, etc.; and ongoing record-keeping requirements. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Matrix Group, and Ryan Costello, Operations Manager, Europe, eTERA Consulting

*All times are Eastern Standard Time unless otherwise noted.


Tue 5/8 at 2 p.m. – Ask the Legal Expert: Your Burning Contract Questions

Receive expert insight on your most critical contract concerns, including renovation, competitors, rate parity, cancellation and attrition; how to draft clauses that will work for the hotel and your group; and what clauses hotels are more likely to accept to meet your needs. More info/register.

Host: Smart Meetings

Presenter: veteran hotel attorney Lisa Sommer Devlin, JD


Tue 5/8 at 2 p.m. – What Event Planners Need to Know About GDPR

Does all this noise about GDPR matter to you, the event planner? It does if you are handling the personal data of EU citizens who attend your events or work in an EU company for any of your upcoming events. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. 1 CMP credit. More info/register.

Host: Pathable


Thu 5/10 at 2 p.m. – Secrets of Successful Travel Management

Learn about the key areas and benefits of managed travel, including best practices on policies, procedures, preferred supplier strategies, safety, technology tools, trends, performance and more. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mike MacNair, Senior Vice President, Mid Atlantic, Direct Travel, Inc.


Thu 5/10 at 2:30 p.m. – How Non-Salespeople Can Be Great at Selling 

Leveraging an association’s technical specialists (even the CEO) is a great sales tactic and builds a membership culture within the organization. Many associations have technical experts who possess valuable industry knowledge and can greatly enhance your membership recruitment endeavors. Learn how to help these “non-salespeople” sell. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Tue 5/15 at 12 p.m. – Chapter Roundtable in Washington DC

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 5/15 at 12 p.m. – The Three Essential Elements of Effective Inbound Strategy

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. But your inbound engine can’t function without the right foundation. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. More info/register.

Host: New Breed

Presenter: O’Keefe Foster, Inbound Advisor, New Breed


Wed 5/16 at 8:30 a.m. – DC-Area Partnership Professionals Network Idea Exchange in Old Town (Alexandria VA)

Join a discussion on what, why, when, and how to track corporate partnerships. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Wed 5/16 at 12 p.m. – Chapter Roundtable in Alexandria VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 5/16 at 2 p.m. – GDPR: Is Your Event Ready?

Learn how GDPR will affect the data you currently store, how event marketing will be impacted by GDPR, and how can you continue to grow your event under GDPR. More info/register.

Host: Bear Analytics

Presenters:

  • Joe Colangelo, CEO, Bear Analytics
  • Bryan Clark, Associate, Vedder Price

Thu 5/17 at 12 p.m. – Chapter Roundtable in Reston VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 5/17 at 1 p.m. – Building Capacity: How to Staff (or Contract) for Online Learning Success

Learn about typical types of roles involved in online learning (e.g., roles to support technology platforms, roles to create content, and roles in business development), tasks and responsibilities those roles typically perform, and key factors in deciding what to handle in house, what to contract for, and what to outsource entirely. Hear ideas for how to make the case for more dollars to support new or additional resources. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras
  • Michele Windsor, Vice President, Professional Services & Account Management, Learning Solutions, Community Brands

Wed 5/23 at 1 p.m. – How to Scale Online Learning: B2B Market Strategies for Associations

Learn how to sell online learning content in bulk through your corporate customers/members. Find out how to build a viable business model for bulk sales; develop effective pricing and marketing strategies; compare tradeoffs of selling through sales reps versus online channels; delegate content administration, reporting and user provisioning; integrate core learning systems with CRM platforms and other operational applications; and achieve internal buy-in, drive project momentum and maintain organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research
  • Linda Bowers, CTO, WBT Systems

Wed 5/23 at 1 p.m. – Are You Getting the Most out of Your Data?

You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. Learn how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action. More info/register.

Host: ReviewMyAMS

Presenters:

  • Teri Carden, CEO, ReviewMyAMS
  • Chris Capistran, President, Cobalt

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

The weekly list of free educational events and resources for the association community

Remember the early days of Twitter when you had actual conversations with people? Some of whom later even became your friends? Then social media scheduling platforms arrived along with celebrities and trolls and everyone else. Something was lost in this new Twitter.

I’m part of the problem. I schedule tweets because I like sharing good reads, but I must admit, some days I never visit Twitter. When I do, it’s rare to find a live person there. What I do find is mostly scheduled tweets, like mine.

Nikhil Krishnan to the rescue! He explains why Twitter is still dope and how to use it. He’s inspired me to make time to go on Twitter like I used to. I’m spending more time in my “Home” column in Hootsuite looking at the tweets of the 3604 people I’m following because it’s more interesting and serendipitous. But, I also check some of my lists because I’m a practical sort of person too. Come back to Twitter, my tweeps!

If you pay someone to produce content (staff or freelancers like me), don’t just post it and expect miracles. For The Interested shares eight ways to maximize the value you get from content.

Got a brilliant new idea? Test it out with a pilot or trial program before committing too much time or money. Rasa.io explains the benefits of experimenting with a trial program and how to select or recruit participants.

WBT Systems shares tips on how to prepare your association for working with an instructional designer so you can get the best return on that investment.

Some quick hits before we get to the list of free webinars:

  • Amazon’s new Alexa Blueprints lets anyone create custom Alexa skills and responses. Associations, this would be a good use of a trial program. (TechCrunch)
  • An explanation of cognitive computing, AI, machine learning, and deep learning. (Information Week)

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Now, the main event: free professional development events for the association community. It’s a short list this week. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/1 at 2 p.m.* – Flipping the Script (Association Chat)

Lowell Aplebaum interviews Association chat host KiKi L’Italien. More info/register.

*All times are Eastern Standard Time unless otherwise noted.


Wed 5/2 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 5/2 from 12 to 4 p.m. – SURGE Spring 2018

SURGE Spring is a free interactive virtual summit based on the belief that transformation is a team effort. Assembling thousands of association professionals under one virtual roof, SURGE Spring is about harnessing collective knowledge to transform the association space together. Attendees have exclusive access to 12 pre-recorded, expert-led sessions, each focused on the innovative potential of our industry. During the sessions, speakers and attendees can engage with these topics through a simultaneously running chat, so resources can be shared and questions can be answered in real time. Up to CAE and a CMP credits. More info/register.

Host: Associations Success


Wed 5/2 at 2:30 p.m. – How Non-Salespeople Can Be Great at Selling

Leveraging an association’s technical specialists (even the CEO) is a great sales tactic and builds a membership culture within the organization. Many associations have technical experts who possess valuable industry knowledge and can greatly enhance your membership recruitment endeavors. Learn how these “non-salespeople” can sell. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Thu 5/3 from 12 to 4 p.m. – SURGE Spring 2018

SURGE Spring is a free interactive virtual summit based on the belief that transformation is a team effort. Assembling thousands of association professionals under one virtual roof, SURGE Spring is about harnessing collective knowledge to transform the association space together. Attendees have exclusive access to 12 pre-recorded, expert-led sessions, each focused on the innovative potential of our industry. During the sessions, speakers and attendees can engage with these topics through a simultaneously running chat, so resources can be shared and questions can be answered in real time. Up to CAE and a CMP credits. More info/register.

Host: Associations Success


Thu 5/2 at 2 p.m. – Making Your Pitch: Selling Your Ideas

Boards who aren’t interested in changing things up, participants leery about spending money, and, for independent planners, selling yourselves to prospective organizations requires successful verbal and virtual sales conversations. Learn at least five authentic ways to boost influence with stakeholders. Find out how to apply steps to take control of the next step in the “sales process” and present your ideas in the most compelling manner virtually. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Sue Hershkowitz-Coore, better known as SpeakerSue, founder and President, High Impact Presentations


Thu 5/3 at 3 p.m. – We Want You Back: Tools to Re-engage Lapsed Members (Reston-Loudoun VA Idea Swap)

It is your association’s goal to provide meaningful experiences so that your members stay engaged, but what happens when for some reason or another they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Scott D. Oser of Scott Oser Associates


Fri 5/4 from 12 to 4 p.m. – SURGE Spring 2018

SURGE Spring is a free interactive virtual summit based on the belief that transformation is a team effort. Assembling thousands of association professionals under one virtual roof, SURGE Spring is about harnessing collective knowledge to transform the association space together. Attendees have exclusive access to 12 pre-recorded, expert-led sessions, each focused on the innovative potential of our industry. During the sessions, speakers and attendees can engage with these topics through a simultaneously running chat, so resources can be shared and questions can be answered in real time. Up to CAE and a CMP credits. More info/register.

Host: Associations Success


Tue 5/8 at 11 a.m. – The Road to GDPR Compliance: People, Process, and Technology

Learn what you need to consider on the road to GDPR compliance, with a focus on the people, process, and technology involved. Find out what GDPR is and who it affects; the key challenges for most organizations; what minimum requirements must be reached for compliance; how to assess where personal data is stored and may be implicated; how to review and revise policies and notices directed at members and business partners; internal protocols and processes regarding access to data, data retention, information security, incident response, access requests, etc.; and ongoing record-keeping requirements. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Matrix Group, and Ryan Costello, Operations Manager, Europe, eTERA Consulting


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Guillaume Bourdages on Unsplash.

The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

The third wave in education and training is here and it’s different than previous waves in the early 1900s and the 1960s. “The third wave is likely to be marked by continual training throughout a person’s lifetime,” says The Atlantic. Two- and four-year colleges are already developing programs to meet this need. Associations, if you haven’t already, it’s past time to step up your game, especially with the youngins.

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You’re not really qualified but you’ve learned enough to get the job done? You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design.

Anna Ruth Williams explains why thought leadership content works—and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience.

What’s more important: the size of your email list or the quality of engagement you have with the people on your email list? I think we all know the answer but if you (or your boss) aren’t completely convinced, Matt Harris will set you straight.

Is your IT department still trying to do it all? Why? Your association will come out way ahead if you outsource some of your IT tasks to a Managed Service Provider (MSP). DelCor shares ten reasons why that’s such a smart idea.

Some quick hits before we get to the list of free webinars:

  • For crying out loud, don’t give away details of your personal history in online quizzes. (Krebs on Security)
  • Blockchain is the future, so they say, but it’s confusing, so here’s an explanation in plain English. Quiz next week. (Inc.)

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/24 at 8:30 a.m.* – Measure What Matters Workshop (Alexandria VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

*All times are Eastern Standard Time unless otherwise noted.


Tue 4/24 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 4/24 at 12 p.m. – Solving the Marketing Puzzle

Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Learn the fundamentals of creating a solid strategy to solve the marketing puzzle, including the importance of having a marketing plan, steps you can take to develop a smart marketing plan, and maximizing your marketing ROI. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenter: Scott Oser, president, Scott Oser Associates


Tue 4/24 at 12:30 p.m. – Branching Scenarios: From Root to Leaf

Find out why branching scenarios are an important eLearning tool, which learning problems are a good fit for this tool, the general process for creating one yourself, and how users’ experiences in the scenario may be able to predict workplace performance. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Jenny Saucerman, instructional designer, Web Courseworks


Tue 4/24 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.


Tue 4/24 at 2 p.m. – 7 Ways to Increase Member Engagement in a Distracted World

Learn about the art and science behind the engagement strategies used by top organizations to drive membership growth. Find out why many well-meaning attempts to engage members fail, the seven engagement types every membership manager needs to know, and where to focus your engagement energy for the strongest intended results. More info/register.

Host: Wild Apricot

Presenter: Ben Bisbee, Founder, Rhinocorn Consulting


Tue 4/24 at 2:30 p.m. – Be What Millennials Want: a Content Curator

Associations are one source members can trust to eliminate the fluff and unproven research floating around online and recommend the best content to help members get ahead. Learn how to help Millennials cut through all the junk and get to the good stuff in terms of professional development. More info/register.

Host: Upability


Wed 4/25 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 4/25 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Join association executives and technologists to discuss technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Hear experiences and best practices designed to create unlimited event value, be where your members are, measure and optimize, analyze and visualize, make it personal, and identify and drive new revenue opportunities. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register.

Host: Impexium


Wed 4/25 at 1 p.m. – Site Selection and Inspection: Hidden in Plain Sight

“Hidden in plain sight” are areas we all either take for granted—like the front desk will be in the same place as when we looked at the property—or we don’t consider, such as whether “ADA compliant” really means accessible. Learn how to ask more fully developed questions when writing RFPs or site inspection checklists, inspect a site when you can’t physically go to see it, verify information on a venue’s website, and confirm what you see as part of a contract. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter


Wed 4/25 at 1 p.m. – 5 Things Every Sponsor Wishes Event Professionals Knew

Learn the foundation of relationship sales and how to find and approach sponsors; best practices in the sponsorship sales approach and how to use negotiation to maximize your revenue; what benefits are valuable to sponsors and how to deliver them at low cost; creative sponsorship activations – before, onsite and post-event; and how to give your sponsors what they need to justify coming back next year. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Heather Sharpe, Event Producer, Sherpa Group Events Inc.


Wed 4/25 at 2 p.m. – GDPR and Your Organization

Learn about the implications of the new General Data Protection Regulation (GDPR) for your organization, including the basics of GDPR, who is impacted, how the regulation will be enforced, and what the regulation means for the daily operations of your association or business. More info/register.

Host: rasa.io


Wed 4/25 at 2 p.m. – How Much Does an AMS Really Cost?

Learn what goes into AMS pricing, how to make the case for new membership software, and other critical factors to consider when purchasing new membership software. More info/register.

Host: Your Membership

Presenters: Tirrah Switzer, Product Marketing Manager, and Mike Lazzara, Solutions Engineer, Community Brands


Wed 4/25 at 2 p.m. – Using Disruptive Innovation for Association Sustainability

Learn how to identify the essential leadership competencies and organizational plan to navigate change; establish a fluid plan of attack that includes placing the right people, in the right places to develop a plan for organizational and personal achievement; and engage the membership-at-large in transforming the organization’s future direction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: MaryAnne Bobrow, CAE, CMP, CMM, President, Bobrow Associates, Inc.


Wed 4/25 at 2 p.m. – Why You Should Be Eavesdropping on Your Members

Most organizations today have a social media presence, but are you “hearing” what your members are really saying? Learn about available social media monitoring tools and how the analytics collected can help better drive your organization’s mission. More info/register.

Host: Altai Systems


Thu 4/26 at 8:30 a.m. – Measure What Matters Workshop (Reston VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 4/26 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 4/26 at 1 p.m. – Finding a Blue Ocean for Your Learning Business

Strategy is the backbone of the success of any business, but, given the volatile, hypercompetitive world we live in, strategic thinking is arguably more essential than ever. Learn about the Strategy Canvas, the Four Actions Framework, and the Six Paths Framework from Blue Ocean Strategy—which  focuses on creating uncontested market spaces where competitors are irrelevant (blue oceans) rather than fighting with competitors for dominance of existing market space (bloody, red oceans)—in the specific context of organizations providing professional development. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 4/26 at 1 p.m. – The Future of Voice Technology

Alexa, Cortana, Google Home, and Siri – names that are rapidly becoming a part of how we run our daily lives. For organizations, intelligent services that leverage voice will require a shift in mindset and a strategy on how to engage key audiences. Learn how voice search will impact your organization in 2018 and beyond. More info/register.

Host: Unleashed Technologies

Presenters: Chris Forhan and Colin O’Dell, Unleashed Technologies


Thu 4/26 at 1 p.m. – Financial Statements Presentation for Nonprofits: Implementation Perspective

Learn about the new requirements related to the presentation of NFP financial statements, the ASU and the operational and technical requirements facing NFPs as you look at adopting these requirements, key transition issues and the effective dates of the ASUs, and key implementation issues that may affect a nonprofit organization. More info/register.

Host: BDO, LLP

Presenters:

  • Lee Klumpp, National Assurance Partner, Nonprofit & Education Practice, BDO USA, LLP
  • Carla DeMartini, Assurance Director, Nonprofit & Education Practice, BDO USA, LLP

Thu 4/26 at 2 p.m. – Medical Meetings: Your Road Map to Navigating State Laws

Learn about some of the state laws applicable to life sciences meetings that were enacted in 2017 and early 2018, as well as the legislative landscape for 2018 and beyond. Identify some of the ways life science meeting managers are navigating these changes. Discover best practices to help you keep current on the latest in the fast-moving field. 1 CMP credit. More info/register.

Host: Meetings Net

Presenters:

  • Laura Konwinski, Director of Compliance, BCD Meetings & Events’ Life Science Community
  • Sue Pelletier (moderator), Content Director, MeetingsNet

Tue 5/1 at 2 p.m. – Flipping the Script (Association Chat)

Lowell Aplebaum interviews Association chat host KiKi L’Italien. More info/register.


Wed 5/2 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 5/2-Fri 5/4 from 12 to 4 p.m. – SURGE Spring 2018

SURGE Spring is a free interactive virtual summit based on the belief that transformation is a team effort. Assembling thousands of association professionals under one virtual roof, SURGE Spring is about harnessing collective knowledge to transform the association space together. Attendees have exclusive access to 12 pre-recorded, expert-led sessions, each focused on the innovative potential of our industry. During the sessions, speakers and attendees can engage with these topics through a simultaneously running chat, so resources can be shared and questions can be answered in real time. Up to CAE and a CMP credits. More info/register.

Host: Associations Success


Thu 5/3 at 3 p.m. – We Want You Back: Tools to Re-engage Lapsed Members

It is your association’s goal to provide meaningful experiences so that your members stay engaged, but what happens when for some reason or another they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Scott D. Oser of Scott Oser Associates


Still with me? That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Anton Darius on Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources & events for CAEs, association staff & others in the #assnchat community

NAIOP’s mentoring program engages chapter members of all ages—and what association with chapters wouldn’t want to have something like that? Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it.

Does your email marketing program deliver the way you want it to? Yes, no, maybe so? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now.

It’s a one-two punch. Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. And if another type of technology is on your wish list, much of their guidance still applies.

If you can swing it, original research is one of the most valuable types of content you can share with your audience. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path.

Thinking about the CAE? Check out these CAE exam prep tips from 14 certified professionals, including me, over at Web Scribble.

Some quick hits before we get to the list of free webinars:

  • Should you use a carousel on the home page of your website? (Jared W. Smith)
  • Finally, Google Chrome’s next update will block autoplay videos that have sound. (The Verge)

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. I was away last weekend so the latest posts are from two weeks ago.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 4/16 at 1 p.m.* – Growing Membership in the Digital Age

From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenter: Rick Whelan, president, Marketing General Inc.

*All times are Eastern Standard Time unless otherwise noted.


Tue 4/17 at 12 p.m. – Board Relations and Leadership DC Idea Swap (Washington DC)

Hear about some of the key issues and challenges facing association leaders and board members, including governance gaps, board leadership, development needs, fundraising and financial difficulties, and confusion over the Board’s role/responsibilities. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater / National Capital Community

Presenter: Steve Worth, Senior Consultant, Worth Consulting, LLC.


Tue 4/17 at 2 p.m. – The Race for Relevance (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Mary Byers, CAE, speaker, author, facilitator and consultant


Tue 4/17 at 2 p.m. – Chatbots and Events: Can an Industry That’s All About People Embrace the Virtual Assistant?

Meetings and events often lag behind the cutting edge of technology, so it’s no surprise that event chatbots are just now hitting the meetings trends lists. Learn what chatbots are, and how event planners can take advantage of them; the challenges and opportunities of using chatbots for events; and the future event capabilities of chatbots and virtual assistants. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brandt Krueger, owner, Event Technology Consulting, and instructor, Event Leadership Institute


Tue 4/17 at 2 p.m. – 5 Proven Ways to Spark Action in Your Event Participants

As event organizers and experience designers, we get so caught up in creating an amazing event that we sometimes forget to do everything we can to realize the outcomes that we want beyond the event. Events are ultimately organized in order to foster new connections, new learning, and new action. Learn proven and creative techniques to inspire action in your event participants. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Steve Garguilo, co-founder, Action Surge


Wed 4/18 at 8:30 a.m. — Partnership Professionals Idea Exchange Meeting (Washington DC)

Join a discussion about the dozens of ways associations benefit from having corporate partners. Location: Washington DC. More info/register.

Host: ASAE Partnership Professionals Section


Wed 4/18 at 1 p.m. – How to Build Successful Online Learning Experiences

Learn how to build a business case for moving in-person education online; what it takes to engage learners in an online environment; how to differentiate your organization through online learning; when to consider a custom platform that supports high-end learning experiences; and lessons learned in achieving internal buy-in, project momentum and organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh (moderator), CEO and Lead Analyst, Talented Learning
  • Stephen Flatman, VP Examinations, AICPA
  • Seewan Eng, Sr. Director of Technology, New Teacher Center
  • Edward Daciuk, Principal Learning Strategist, ExtensionEngine

Wed 4/18 at 1 p.m. – Exploring Solutions for Associations Run by Volunteers or a Small Staff

Join a discussion about the unique needs of associations that are run entirely by volunteers or with a very small paid staff. Together, we will explore how these organizations can maximize benefits of the limited time and funds available to them, with solutions that have the same power and flexibility enjoyed by large organizations with dedicated staff. More info/register.

Hosts: ClubExpress and ReviewMyAMS


Wed 4/18 at 1 p.m. – Leveraging a CVB/DMO for Your Meeting

Learn how to leverage local DMOs to add value to your meetings; get more out of your site visit, with the help of the local DMO; plan and execute a perfect dine-around or off-site dinner event for your next meeting, with the help of the local DMO; and how a DMO can create efficiencies and lower costs for a meeting. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Terri Woodin, Vice President of Marketing and Global Meeting Services, Meeting Sites Resource


Wed 4/18 at 2 p.m. – SEO Power – How to Reach Your Audience (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 4/18 at 2 p.m. – Event Planning Essentials: 3 Tips to Build a Sponsorship Program

Learn how to build a financially profitable event with your partnerships bearing the financial responsibility, not just your registration or organizational budget. Find out how to create business goals and a sponsorship strategy that support meeting those goals. Learn three new ways to think about your sponsorship or exhibit sales and outreach. Take away a sponsorship template and checklist to jumpstart your next event’s sales. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Mike Dilbeck, CSP


Wed 4/18 at 2 p.m. – Cut Through the Clutter: How to Grab Your Attendees’ Attention and Keep It

Your attendees are constantly connected, distracted, and unfocused because of the nonstop emails, phone calls, and social media posts taking over their everyday lives. But don’t consider their phones a threat; look at them as an opportunity to acquire their attention and enhance your event. Hear about new ways to get your attendees engrossed and involved in your experience by utilizing the tools you already have, as well as tools you didn’t know you needed, while still staying on budget. Find out why you need to rethink how your speakers are presenting. More info/register.

Host: BizBash

Presenters:

  • Ruben Trevino, Evenium
  • Dahlia El Gazzar, DAHLIA+

Wed 4/18 at 3:30 p.m. – Google AdWords for Nonprofits

Join a Group Zoom chat about Google AdWords for Nonprofits one-month analytics, use by associations, successes, and questions. Attendance limited to 50 people. More info/join chat.

Presenter: Alyssa Brown, Marketing Lead, Academy of Integrative Health & Medicine


Wed 4/18 at 4 p.m. – 18NTC Nonprofit Technology Conference Round Up

Matt Eshleman has been attending NTC for many years, and will share his experiences and expertise with you and answer questions. Whether you were able to attend or missed it this year, Matt will get you up to date on the trends and tendencies of nonprofit technology and your peers around the nation. He’ll share insights on the sessions he attended and the overall direction our community is headed. More info/register.

Host: Community IT Innovators

Presenter: Matt Eshleman, Chief Technology Officer, Community IT Innovators


Thu 4/19 at 11:30/12 p.m. – Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA)

The convergence of several key technology innovations has thrown the rate of change into warp speed. Yet, many associations wonder why the products and services they’ve been offering for the last 20+ years are failing to maintain, let alone increase, their revenue. You can’t solve today’s problems with yesterday’s methods. Learn how to use lean innovation to increase customer engagement and identify new revenue streams; identify insights into the “jobs” your members and prospects are trying to do; identify the obstacles faced in trying to do those jobs; and prototype, test and deliver new solutions or messaging that you don’t spend a dime on until they’re proven to be effective. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Alexandria Brown Bag

Presenter: Dave Schulman


Thu 4/19 at 5 p.m. – An Association Cyber Security Event You Can’t Afford to Miss! (Washington DC)

Each time we interact with email, a web browser or our mobile devices, we are opening a new portal for the bad guys. Social engineering, phishing and malware attacks are continually evolving to disrupt our business. Examine strategies and evaluate educational opportunities that will help protect your organization from today’s cyber security threat. Location: Washington DC. More info/register.

Host: Enabling Technologies

Presenters: Scott Barr, Director of Security, and Chris Stegh, CTO, Enabling Technologies


Tue 4/24 at 8:30 a.m. – Measure What Matters Workshop (Alexandria VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 4/24 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 4/24 at 12 p.m. – Solving the Marketing Puzzle

Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Learn the fundamentals of creating a solid strategy to solve the marketing puzzle, including the importance of having a marketing plan, steps you can take to develop a smart marketing plan, and maximizing your marketing ROI. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenter: Scott Oser, president, Scott Oser Associates


Wed 4/25 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 4/25 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Join association executives and technologists to discuss technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Hear experiences and best practices designed to create unlimited event value, be where your members are, measure and optimize, analyze and visualize, make it personal, and identify and drive new revenue opportunities. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register.

Host: Impexium


Wed 4/25 at 1 p.m. – Site Selection and Inspection: Hidden in Plain Sight

“Hidden in plain sight” are areas we all either take for granted—like the front desk will be in the same place as when we looked at the property—or we don’t consider, such as whether “ADA compliant” really means accessible. Learn how to ask more fully developed questions when writing RFPs or site inspection checklists, inspect a site when you can’t physically go to see it, verify information on a venue’s website, and confirm what you see as part of a contract. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter


Wed 4/25 at 2 p.m. – GDPR and Your Organization

Learn about the implications of the new General Data Protection Regulation (GDPR) for your organization, including the basics of GDPR, who is impacted, how the regulation will be enforced, and what the regulation means for the daily operations of your association or business. More info/register.

Host: rasa.io


Thu 4/26 at 8:30 a.m. – Measure What Matters Workshop (Reston VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 4/26 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 4/26 at 1 p.m. – Finding a Blue Ocean for Your Learning Business

Strategy is the backbone of the success of any business, but, given the volatile, hypercompetitive world we live in, strategic thinking is arguably more essential than ever. Learn about the Strategy Canvas, the Four Actions Framework, and the Six Paths Framework from Blue Ocean Strategy—which  focuses on creating uncontested market spaces where competitors are irrelevant (blue oceans) rather than fighting with competitors for dominance of existing market space (bloody, red oceans)—in the specific context of organizations providing professional development. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Wed 5/2 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 5/2-Fri 5/4 from 12 to 4 p.m. – SURGE Spring 2018

SURGE is an interactive virtual summit with a thesis: By joining together thousands of association professionals, we can harness collective knowledge and push our industry forward. CAE credits. More info/register.

Host: Associations Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Yair Mejía on Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for association staff

With so many event apps on the market, how do you even begin to find one? I’ll tell you: there just so happens to be a new peer review site to help you out, ReviewMyEventApp. It works on the pay-it-forward model: when you submit a review of an event app, you can see all the reviews on the site. If you don’t leave a review, you can pay to see all the reviews.

Haven’t we read everything there is to know about productivity? I know how to be productive but it’s a matter of doing, not knowing. Most productivity articles are repetitive clickbait. But every now and then I find one I want to skim, and maybe read—like this one about how to spend the first two hours of your day.

I know, morning productivity articles are the bane of the Internet but this one passes muster for me because I’ve succeeded at following its advice off and on during the past decade, and it makes a difference. It’s reminded me that I don’t need to catch up on news or reading for work when I first turn on my laptop in the morning. I can read poetry (poem of the day or daily poem) and write in my journal instead. I can also spend time meditating or reading a book before I move onto real work. News and work reading can wait until lunch.

Tim Ebner at Associations Now looks at the “passive member” (formerly known as “mailbox member”) problem. Most members don’t volunteer or attend in-person events, so how do you keep them engaged? How do they want to be engaged—that’s the question to ask them. And maybe “engaged” isn’t the right word. They may be satisfied by receiving a daily personalized newsbrief or lurking and learning in your online community—not exactly the typical definition of “engagement” but if it keeps them happy, good for you.

Some quick hits before we get to the list of free webinars:

  • Got new technology on your mind? Get pointers on how to prepare a convincing business case for a new LMS or other technology. (WBT Systems)
  • If you’re a regular reader of blog posts (bless you!), you’ll love learning about RSS readers, like my choice, Feedly. (Wired)

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/10 at 2 p.m.* – Innovation and Events

Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Denis Greene

*All times are Eastern Standard Time unless otherwise noted.


Wed 4/11 at 12 p.m. – Leveraging Generational Strengths at Healthcare Associations

Recent discussion different generations—including their behaviors in the workforce—have become more divisive. But each age group brings its own strengths to your association’s staff team. Hear how healthcare organizations engage with the varied generations in the workplace, as well as their best practices and proven strategies. Learn how your association can benefit and learn from members of each generation. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Sarah Sladek, CEO, XYZ University


Wed 4/11 at 1 p.m. – Big, Small, and Everything in Between – Tech Trends for All Events

Learn about event technology trends suited for events large or small and on any budget. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your event planning. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Wed 4/11 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn about the best practices and secrets that have helped companies build their webinar audiences from tens to thousands. Find out how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience. More info/register.

Host: ON24

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.


Thu 4/12 at 12:30 p.m. – Focusing on Resource Planning

Whether you are a creating a project plan or a staffing plan, resource planning provides you with the information you need to be confident you have the people resources you need to efficiently and effectively get the job done. During this session, we define resource planning, articulate the objectives of a resource plan specific to its use (project planning, staff utilization, etc.), describe the resource planning process, and provide templates to support your resource planning efforts. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice


Thu 4/12 at 2 p.m. – Destination Selection: Overcoming Myth and Perception and Get to the Truth

When negative headlines and travel warnings create false perceptions about a destination’s safety and readiness, the effects are tremendous. In selecting a destination, how can planners balance sensational media reports with real information from trusted sources on the ground to get to the truth? What are the best strategies to address participants’ perceptions? More info/register.

Host: Smart Meetings

Presenter: John Iannini, CIS, CTC, Vice President, Business Travel & Meetings Melia Hotels International and SITE Foundation President


Thu 4/12 at 3 p.m. – What Every Association Professional Needs to Know about Sexual Harassment (Reston-Loudon VA Idea Swap)

Join a discussion on sexual harassment and what every association professional needs to know. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater / National Capital Community

Presenter: Jennifer Jackman, Esq., Whiteford Taylor Preston


Fri 4/13 at 1 p.m. – Create Revenue with an eLearning Business Strategy

Learn how to break down the task of creating an eLearning business strategy into four manageable steps, including practical methods to combine eLearning goals and business viability into one eLearning business strategy. Find out how to categorize educational offerings, create a learning-business vision, synergize learning and business goals, and get from where you are now to where you want to be. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, Chief Creative Officer, Walden Group


Mon 4/16 at 1 p.m. – Growing Membership in the Digital Age

From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenter: Rick Whelan, president, Marketing General Inc.


Tue 4/17 at 12 p.m. – Board Relations and Leadership DC Idea Swap (Washington DC)

Hear about some of the key issues and challenges facing association leaders and board members, including governance gaps, board leadership, development needs, fundraising and financial difficulties, and confusion over the Board’s role/responsibilities. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater / National Capital Community

Presenter: Steve Worth, Senior Consultant, Worth Consulting, LLC.


Tue 4/17 at 2 p.m. – The Race for Relevance (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Mary Byers, CAE, speaker, author, facilitator and consultant


Tue 4/17 at 2 p.m. – Chatbots and Events: Can an Industry That’s All About People Embrace the Virtual Assistant?

Meetings and events often lag behind the cutting edge of technology, so it’s no surprise that event chatbots are just now hitting the meetings trends lists. Learn what chatbots are, and how event planners can take advantage of them; the challenges and opportunities of using chatbots for events; and the future event capabilities of chatbots and virtual assistants. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brandt Krueger, owner, Event Technology Consulting, and instructor, Event Leadership Institute


Wed 4/18 at 8:30 a.m. — Partnership Professionals Idea Exchange Meeting (Washington DC)

Join a discussion about the dozens of ways associations benefit from having corporate partners. Location: Washington DC. More info/register.

Host: ASAE Partnership Professionals Section


Wed 4/18 at 1 p.m. – How to Build Successful Online Learning Experiences

Learn how to build a business case for moving in-person education online; what it takes to engage learners in an online environment; how to differentiate your organization through online learning; when to consider a custom platform that supports high-end learning experiences; and lessons learned in achieving internal buy-in, project momentum and organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh (moderator), CEO and Lead Analyst, Talented Learning
  • Stephen Flatman, VP Examinations, AICPA
  • Seewan Eng, Sr. Director of Technology, New Teacher Center
  • Edward Daciuk, Principal Learning Strategist, ExtensionEngine

Wed 4/18 at 1 p.m. – Exploring Solutions for Associations Run by Volunteers or a Small Staff

Join a discussion about the unique needs of associations that are run entirely by volunteers or with a very small paid staff. Together, we will explore how these organizations can maximize benefits of the limited time and funds available to them, with solutions that have the same power and flexibility enjoyed by large organizations with dedicated staff. More info/register.

Hosts: ClubExpress and ReviewMyAMS


Wed 4/18 at 2 p.m. – SEO Power – How to Reach Your Audience (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 5/2-Fri 5/4 from 12 to 4 p.m. – SURGE Spring 2018

SURGE is an interactive virtual summit with a thesis: By joining together thousands of association professionals, we can harness collective knowledge and push our industry forward. CAE credits. More info/register.

Host: Associations Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Marcin Szmigiel on Unsplash.