The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The digitalNow 2020 call for presentations is open. This is one of my favorite conferences, however, if you’re a consultant or vendor who provides products/services to associations, the only way you can attend is by becoming either a sponsor or speaker. The deadline for proposals is next Friday, November 15.

To alleviate pressure on their traditional line of business, colleges and universities are launching new credentialing programs for a larger target audience. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market.

MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization, and how many systems are customized even when they’re not marketed as such.

Google recently announced that its deep learning powered natural language processing model, BERT, is now powering search queries. Christopher Penn at Trust Insights tells you what you need to know about BERT and SEO. Biggest (blessed) takeaway: “The keyword is dead. Long live the topic!”

Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. “There is no solution to the California housing crisis without the construction of millions of new houses.” My former colleagues at CBIA have been singing this song for years. Will policymakers and planners finally listen?

Quick hits before we get to next week’s free webinars:

  • In a historic shift, The Salt Lake Tribune gets IRS approval to become a nonprofit. Is this the way forward for newspapers? (Matt Canham, The Salt Lake Tribune)
  • Research-backed tips for getting your content noticed on LinkedIn. (Sheilamary Koch, Multibriefs)
  • The most futuristic developments we can expect in the next ten years. He’s not talking about housing. (George Dvorsky, Gizmodo)
  • Thanks to Michael Gillespie, a programmer at a Nerds on Call repair store in Illinois, hundreds of thousands of ransomware victims have recovered their files for free. (Renee Dudley, ProPublica)
  • If you’re a regular Airbnb user, you may have already heard about this nationwide scam, but if not, beware. Since this article was published, Airbnb has announced a crackdown and review of listings. (Allie Conti, Vice)

Good eats:

  • We received glorious, shiny yellowfin tuna in our seafood share last week so I made Thai tuna burgers. The tuna is mixed with ginger, garlic, jalapeno, cilantro, Thai basil and fish sauce. I could have eaten the whole bowl raw, the mix was so good. These burgers have a much softer texture than meat burgers. You top them with quickly pickled cucumber and red onion as well as a ginger-lemon mayonnaise. I added sriracha to the mayo.
  • Shishito peppers make a regular appearance in our CSA share. They’re a good emergency vegetable when you don’t have much time. I cut off the stems, leave them whole and sauté them, tossing frequently, in a hot oiled pan until blistered. I sprinkle the cooked peppers generously with sea salt and not as generously with lemon juice.
  • Finally, fall has arrived. On a recent brisk night I made chicken and dumplings for the second time ever from Instantly Southern by Sheri Castle. I love this Instant Pot cookbook. So far, each recipe has been a success.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/11 at 7:30 a.m.* – AWTC Meet-Up at Community Brands Xperience (Orlando FL)

It’s 2019 and people interact with technology all day from their mobile device to systems at work to smart devices at home. Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Join a panel of association leaders who have transformed their association’s culture to foster a technology savvy staff who consider technology as an enabler and resource. Location: Orlando FL. More info/register.

Host: Association Women Technology Champions

Moderator: Gretchen Steenstra, Strategic Consultant, DelCor

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/11 at 1 p.m. – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Tue 11/12 at 12 p.m. – The DOL’s New Rules for FLSA Classification: What a Nonprofit Needs to Know

The new Fair Labor Standards Act (FLSA) regulations are here at last, and they look very different from those proposed by the Obama administration. Learn about the impact of the new rules and the steps to take to prepare for the January 1, 2020 effective date. More info/register.

Host: Venable LLP

Presenters:

  • Jennifer Prozinski, Partner, Venable LLP
  • Karel Mazanec, Associate, Venable LLP

Tue 11/12 at 1 p.m. – How Nonprofits Can Make Their Fundraising Campaigns More Social

Social media channels can help you amplify the message of your fundraising campaigns. Hear about the latest trends in social media marketing and how they affect nonprofits. Learn how to use every social channel in your fundraising campaign and build a funnel for your social fundraising content. Take away best practices on making your fundraising more social and successful examples of using social media in fundraising. More info/register.

Host: Nonprofit Tech for Good

Presenter: Tereza Litsa, Social Media Manager at Lightful


Tue 11/12 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 11/12 at 2 p.m. – Five Plays for Click-Worthy Email Marketing

From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. More info/register.

Host: eMarketer

Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud


Tue 11/12 at 3 p.m. – Chapters and Affiliates: For the “Swing” in Your Member Experience

What if we envisioned chapters to be a concrete way to experience the association? Like brick and mortar stores are evolving—not as the point of sale—but as providers of an experience you can’t get online. Chapters—which are closer to the ground—could let members take a couple of swings with association services and decide on the best fit. Join an open discussion on how associations and chapters can support and strengthen one another to advance the shared mission and their bottom lines. Location: online and Washington DC. More info/register.

Organizer: Associations Catalyzing Entrepreneurship

Presenters:

  • Kerry Cosby, Chapter Relations Manager at IEEE Computer Society
  • Cecilia Sepp, CAE, CNAP, founder, Rogue Tulips LLC

Wed 11/13 at 1 p.m. – Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers

Learn how to refine your value proposition and marketing collateral, improve your conversations with prospects, and increase your bottom-line results. Find out how to sell better by crafting, speaking about, and acting on the unique value proposition your association has to offer; better understand what supporters expect in return for their investment; and efficiently prioritize your actions for bigger topline results. 1 CAE credit. More info/register.

Hosts: MemberSuite and The Wyman Company


Wed 11/13 at 1 p.m. – How Data Quality Defines Your Organization

Learn how good data quality can have big fundraising and program impacts. Hear about the role of good data at your organization, tips on how to get everyone at your organization on the same page, and ideas for how to prioritize data for quality improvement. More info/register.

Host: Community IT

Presenter: Peter Mirus, Build Consulting


Wed 11/13 at 1 p.m. – Getting Started with Strategic Meetings Management

We’ll debunk the myth that Strategic Meetings Management (SMM) is incredibly complex by breaking it down into bite-sized pieces. Learn best practices and tried and true approaches. The size of your company doesn’t matter; SMM can be adopted by companies of any size. When it comes down to it, it’s about streamlining your event process to save time and money, while creating a better attendee experience. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent


Wed 11/13 at 2 p.m. – Building a Member-Centric Culture with Online Community

Hear about effective methods for growing trust and enhancing member experiences with thriving online communities. 1 CAE credit. More info/register.

Host: ACGI Software

Presenters:

  • Lindsay Starke, Lead Community Strategist, Higher Logic
  • Arj Devadas, VP of Sales & Marketing, ACGI Software

Wed 11/13 at 2 p.m. – 8 Common Myths of Event Design, and the Tools You Need to Get It Right

Explore some common myths about event design, and evaluate tools and design principles that can be leveraged to improve the dynamic—and ultimately help us deliver more impact for our business and audiences. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Timothy Simpson, Brand & Creative Engagement Chief Strategist, Maritz Global Events


Wed 11/13 at 6:30 p.m. – xAPI 101

xAPI (also known as ExperienceAPI and TinCan) is a powerful new way to record learning but its flexibility can also be confusing. This webinar demystifies what xAPI is and how it can be used. More info/register.

Host: Sprout Labs

Presenter: Dr Robin Petterd, founder of Sprout Labs


Thu 11/14 at 12 p.m. – Adding Snap, Crackle & Pop to Chapter Events

“We can’t get anyone to our chapter events. Everyone’s too busy.” Yes, people are busy, but according to ASAE’s Decision to Attend study, this is usually not the reason people don’t attend events. More often than not, it’s due to the event programming and planning. Learn how to tap into the desire members have (across generations) to attend live events, curate the right programming for your chapters’ audience that meets their need for continual learning, and create an event experience that leaves attendees amazed and ready to attend your next event. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenter: Peggy Hoffman, president and executive director, Mariner Management


Thu 11/14 at 12 p.m. – The Playbook for the Successful Chapter-Based Association

Dive into strategies on how to build a successful chapter model within your association that creates a positive member experience across the organization. Learn how CSTA applied best practices to maintaining their organization’s brand, vision and purpose while leveraging local presence and influence. Hear about common pitfalls to avoid, and strategies and frameworks that will keep you on track. More info/register.

Hosts: MemberNova and ReviewMyAMS

Presenters:

  • Jake Baskin, Executive Director, Computer Science Teachers Association (CSTA)
  • Halle Asterbad, COO and Co-Founder, MemberNova

Thu 11/14 at 2 p.m. – Making the Future a Massive Open Online Game

Hear how McGonigal is pushing the futures thinking field from niche to mainstream by way of her new massively open online courses, which invite the public to game out hard-to-anticipate futures together. More info/register.

Host: Institute for the Future

Presenter: Jane McGonigal, Director of Games Research & Development, Institute for the Future


Thu 11/14 at 2 p.m. – Event Sustainability: People, Planet and Profit

Learn about environmental and social sustainability practices that also consider your business’s bottom line. Hear about sustainable practices and case studies in the events industry, and the steps necessary to propel sustainability initiatives forward. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mercedes Hunt, PhD, Founder/ Owner of Map & Compass Consulting LLC, and the Director of Undergraduate Business Programs at Granite State College


Thu 11/14 at 3 p.m. –Measuring Giving Tuesday Campaign Impact (Reston-Loudoun VA Idea Swap)

#GivingTuesday, held on December 3rd this year, is a global day of giving fueled by the power of social media and collaboration. Discuss how to position your brand and its cause for Giving Tuesday, define your organization’s measurable goals for a campaign, and measure those goals via both traditional and non-traditional measurement tools. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Proof Strategies


Fri 11/15 at 1 p.m. – Ten Strategies for Pricing eLearning Content

Explore ten strategies for pricing and packaging your online education products that will generate non-dues revenue, drive your value proposition, increase learner engagement, and stand out in a world where everything online is free. More info/register.

Host: Blue Sky eLearn

Presenter: Kara Adams, M.Ed., CAE, Client Success Manager, Blue Sky eLearn


Tue 11/19 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Tue 11/19 at 2 p.m. – Anatomy of a Mission-Driven Website

Explore what makes for a successful mission-oriented website, from content to user flow to thank-you pages. Learn how to write clear hero messages that encourage your audience to take action. Find out how you may be creating confusion through your messaging, user experience and/or forms (and how to fix them). Take away tactical tips for quick website fixes that result in immediate improvements. More info/register.

Host: Mighty Citizen

Presenter: Mike Steckel, User Experience Director, Mighty Citizen


Wed 11/20 at 1 p.m. – Beyond the Course: Content Marketing Strategies for Continuing Education

With countless ways to promote and package instructional content, what’s the best way to invest your time and budget? Learn how to prioritize fluid customer education needs, build a convincing business case, and choose effective tools and technologies. Take away tips for quick deployment and continuous improvement, successful “lifecycle” content strategies, and metrics to evaluate program impact over time. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO & Lead Analyst at Talented Learning
  • Tiffany Mack, Sr. Marketing Manager of Careers & Education at Community Brands

Thu 11/21 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 11/21 at 12 p.m. – The Value of Transitioning from a Sponsorship to a Partnership Program (Partnership Professionals Network Idea Exchange: Washington DC)

Sometimes the terms “sponsorship” and “partnership” are used interchangeably, however, they can be very different programs for associations and not-for-profit organizations. Participate in an in-depth discussion about more than 15 key differences between sponsorship and partnership programs, and learn the value proposition of each difference. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Thu 11/21 at 1 p.m. – Jump-Starting Revenue for Your Learning Business

Most learning businesses need to generate enough revenue to cover their operations and, in many cases, subsidize other parts of their organization. Hear about the building blocks of successful revenue growth and explore a range of techniques your learning business can leverage to significantly boost revenue from its current offerings. Walk away with concrete tips and practices you can put to work immediately to jump-start revenue for your learning business. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 11/21 at 2 p.m. – How Associations Are Enhancing Member Value with Data Analytics

See how easy it was for trade association 340B Health to set up member engagement scoring that included data from all relevant systems and in one year gain insights in the three areas that matter most to the typical association: member retention, new member acquisition, and conference registration. More info/register.

Host: .orgCommunity

Presenter: Rob Miller, CAE, senior vice president, Gravitate Solutions


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. If your association has chapters, affiliates, or some other type of component, this is a must-read. The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Tim Ebner at Associations Now dug into the report, and talked to Peggy Hoffman and Peter Houstle of Mariner, about some of its findings.

MemberSuite describes how to meet the unique needs of student and recent graduates, particularly when it comes to membership models, career resources, events, and networking.

Do you wish your members would spend more time on professional development? Make it happen by planning now for a Professional Development Day during the holiday break. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit.

While we’re on the topic… How to ask your boss for time to learn new things, by Rachael O’Meara at Harvard Business Review.

A beautiful tribute to Poilane, the iconic French bakery, in a post from Seth Godin about sharing ideas, books and bread—having an abundance mindset.

Quick hits before we get to next week’s free webinars:

  • How to generate B2B leads on LinkedIn. (Caroline Forsey, HubSpot)
  • Data breaches devasted small businesses in 2019, with 10% having to close their doors as a result. (Stu Sjouwerman, KnowBe4)
  • Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. It sounds like the kind of dinner parties I’ve always had—yikes, it’s been a while. (Nisha Chittal, Vox)
  • A lovely homage to one of my favorite singers, Linda Ronstadt, by one of my favorite songwriters. Seeing him on Saturday! (Elvis Costello)

Good eats:

  • Have I told you about this one before? Put a few fillets of fresh, local fish (in our case, speckled trout, so damn good) in a greased baking dish. Cover with a mix of melted butter, lemon juice and garlic chives (grow your own in a sunny window pot). Sprinkle with salt and Aleppo pepper. Bake. Marvel at how you never get sick of this recipe.
  • Bojangles’ Cajun (chicken) Filet Biscuit with Pimento Cheese. Best road breakfast. I need lots of people to buy one so they’ll keep it on the menu.
  • More fish. Dredge your fillets of fresh, local fish (yes, it’s a theme, this time, white grunt) in salted flour, then egg mixed with hot sauce (we’re partial to Texas Pete), and then cornmeal seasoned with your choice of spicy spices (like cayenne, regular or smoked paprika, or whatever peppery delight is in your cabinet). Pan-fry both sides in grapeseed (or peanut) oil. Squeeze some lemon over the filets once they’re out of the pan. Enjoy the leftovers in a tartar sauce inundated sandwich tomorrow for lunch.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/4 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/5 at 12 p.m. – Association Data Analytics Brown Bag (online)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and, this month, discuss data and departmental silos. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.


Tue 11/5 at 12:30 p.m. – Recruiting Members at Trade Shows and Other Events

Exhibiting at a trade show or event is like testing out a new “fishing hole” for new membership leads and prospects. You can return home with stories about how “the big one got away” or bring home a bucket full that will sustain your organization’s family for months. Learn techniques and tactics (including the one question that works every time) for reeling in and landing new members at industry events and shows. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 11/5 at 1 p.m. – Digital Literacy

Learn why a proactive approach to embracing technology is critical for your organization’s success, how technology is changing how we work, the advantages it provides, what kinds of digital skills nonprofit leaders need and how can they acquire them. More info/register.

Host: Idealware

Moderator: Karen Graham, Director of Education & Outreach for Tech Impact


Tue 11/5 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Guest moderator: Jeff De Cagna, Executive Advisor, Foresight First LLC


Tue 11/5 at 2 p.m. – Getting Started with Strategic Meetings Management

Hear a debunking of the myth that Strategic Meetings Management (SMM) is incredibly complex by breaking it down into bite-sized pieces. Learn best practices and tried and true approaches. The size of your company doesn’t matter; SMM can be adopted by companies of any size. When it comes down to it, it’s about streamlining your event process to save time and money, while creating a better attendee experience. More info/register.

Host: Smart Meetings

Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent


Wed 11/6 at 11 a.m. – Best Practices for Live Tweeting

Learn how to use Twitter to join online conversations live and eliminate some of the fear of just “jumping in.” Hear about etiquette for live Tweeting during conferences/events, choosing the right conversations for your brand, ways to add value and not “sell” your brand, and considerations for putting this into practice within your organization. More info/register.

Host: National Institute for Social Media

Presenter: Jennifer Radke, SMS, CEO, National Institute for Social Media


Wed 11/6, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


Wed 11/6 at 1 p.m. – Cultivate Your Community for Content

Hear about the role of online communities in generating content and content ideas for associations. Learn to leverage your community to track what your members are truly interested in, and to develop publications and products to serve their needs. 0.5 CAE credit. First, join Content Forum. Then, get more info/register.

Host: Content Forum

Presenter: Luke Zimmer, principal, Skariphos


Wed 11/6 at 2 p.m. – The State of Advocacy & Lobbying 2020

The 2020 presidential election is fast approaching and the role of lobbying and advocacy is center stage. Learn what your organization can do to cut through all the noise and make sure your issues are heard in an election year. More info/register.

Hosts: FiscalNote and CQ Roll Call

Presenters:

  • Marie Sylla-Dixon, VP of Federal and External Affairs, T-Mobile
  • Bryan Zumwalt, EVP of Public Affairs, Grocery Manufacturers Association
  • Tonya Saunders, Principal, Washington Premier Group
  • Kate Ackley, CQ Roll Call Senior Lobbying Staff Writer

Wed 11/6 at 2 p.m. – Getting Started with Strategic Meetings Management

We’ll debunk the myth that Strategic Meetings Management (SMM) is incredibly complex by breaking it down into bite-sized pieces. Learn best practices and tried and true approaches. The size of your company doesn’t matter; SMM can be adopted by companies of any size. When it comes down to it, it’s about streamlining your event process to save time and money, while creating a better attendee experience. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent


Thu 11/7 at 11 a.m. – Tech Talk on Tech Tools

Listen in on a free-wheeling discussion about some hot tools and topics, specifically: password managers – our favorites and how to integrate them into your life; Slack – what it is, why we love it, how we use it; managing documents in the cloud – how to organize your docs and collaborate with your colleagues; and making remote staff feel part of the gang – video and other communication tools. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, CTO Maki Kato, Front End Developer Jaime Quiroz and Project Administrator Maria Lima


Thu 11/7, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


Thu 11/7 at 12 p.m. – How to Accelerate Agile: Culture & Mindset

When an organization makes the conscious decision to go Agile, it faces a lot of challenges. One of the biggest obstacles is the resistance to change company culture and employee mindset, especially early on. Failing to get everyone on board can result in failed projects, wasted time and lost money. Learn how to shift culture and mindset to best support Agile, including the challenges companies often face and how to overcome them by changing the hearts and minds of your team that is resisting change. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, COO, xScion


Fri 11/8, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


Tue 11/12 at 3 p.m. – Chapters and Affiliates: For the “Swing” in Your Member Experience

What if we envisioned chapters to be a concrete way to experience the association? Like brick and mortar stores are evolving—not as the point of sale—but as providers of an experience you can’t get online. Chapters—which are closer to the ground—could let members take a couple of swings with association services and decide on the best fit. Join an open discussion on how associations and chapters can support and strengthen one another to advance the shared mission and their bottom lines. Location: online and Washington DC. More info/register.

Organizer: Associations Catalyzing Entrepreneurship

Presenters:

  • Kerry Cosby, Chapter Relations Manager at IEEE Computer Society
  • Cecilia Sepp, CAE, CNAP, founder, Rogue Tulips LLC

Wed 11/13 at 1 p.m. – Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers

Learn how to refine your value proposition and marketing collateral, improve your conversations with prospects, and increase your bottom-line results. Find out how to sell better by crafting, speaking about, and acting on the unique value proposition your association has to offer; better understand what supporters expect in return for their investment; and efficiently prioritize your actions for bigger topline results. 1 CAE credit. More info/register.

Hosts: MemberSuite and The Wyman Company


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Tara Evans via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Jessica Klein at Fast Company reviews the latest research on freelancing. Did you know that 35% of the U.S. workforce is now freelancing? Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. But, still, we’re a growing sector. Is the freelance sector in your association’s market growing as well? If so, how are you meeting the unique needs of freelancers?

WBT Systems continues its series on project management basics for accidental project managers—otherwise known as the education, membership, communications or marketing directors who get saddled with overseeing LMS, AMS or other technology implementations. If only I knew now what I should’ve known back then, sigh.

Like everyone else, members do not have time to engage with your association. Amanda Kaiser of Smooth The Path says you should keep this in mind from the very beginning of a member’s journey. “If the first three emails new members receive, link them to long-form content and day(s)-long events, a member may assume that the only way to extract any value is to trade in a good chunk of their time.” Thinks small wins.

Lisa Murton Beets at the Content Marketing Institute shares five takeaways from their B2B research that will improve your content marketing program.

Quick hits before we get to next week’s free webinars:

  • Always use the double opt-in for email introductions. An excellent and considerate idea. (Anand Sanwal, CB Insights)
  • An eye doctor explains how to keep screens from ruining your vision. I wish I would follow his advice. I blame flow. (Phillip Yuhas, Fast Company)

Good eats:

  • October has been full of fun travel so I’m not cooking as much as I’d like, but I planned ahead so when we came home Sunday, I had all the fixings for this excellent creamy chickpea pasta with spinach and rosemary from the New York Times. I added sausage and onion, and increased the Aleppo pepper. In addition to a little spinach, I used kale, radish, and kohlrabi greens. I didn’t reserve any of the ingredients for a garnish, but kept them all in the mix instead.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/28 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/29 from 10 a.m. to 4:45 p.m. – Live Review

Live Review is a two-day, entirely online event that allows you to efficiently, effectively and affordably get targeted demos of learning platforms from 14 vendors focused on learning businesses and committed to serving organizations that market and sell lifelong learning, continuing education and professional development. More info/register.

Host: ReviewMyLMS (Tagoras)


Tue 10/29 at 12:30 p.m. – The Power of Interactivity in eLearning: Short Sims as Micro-Learning

Online learning needs more “case study” like short simulations (sims) that force the learner to think and make decisions. The branched scenario with multiple decision points takes online learning to another level. If they are kept short they can fulfill the promise of micro learning. Learn the ten best practices of designing and developing short sims, and tips on the pit falls to avoid when building short sims. More info/register.

Host: Web Courseworks

Presenter: Clark Aldrich, game and simulation expert


Tue 10/29 at 1 p.m. – Leading Member Engagement from the Outside-In

Learn a new definition of engagement, and hear specific stories of organizations that have positioned themselves for success by becoming value-generating partners for their members. Learn how refocusing engagement efforts on what matters most to your stakeholders will allow you to generate real value for your audiences while also advancing your chapters’ goals. Find out how to shift your perspective on engagement from seeing it as an activity that is siloed in the membership department to understanding its role at the heart of business strategy. More info/register.

Host: Engage

Presenter: Elizabeth Engel, CAE, CEO and Chief Strategist, Spark Consulting


Tue 10/29 at 1 p.m. – Diving into the Volunteering Driver

At the 2019 ASAE Annual Meeting, Volunteering was debuted as a Foresight Works driver. Many of us rely on volunteers to carry out our mission and provide the member voice to our organizations. How will this new research impact volunteering as we know it? Learn more about the research and forecasts, and hear from association staff who have changed their volunteer model to begin preparing for the future. 1 CAE credit. More info/register.

Organizer: ASAE Component Relations and Volunteer Management Section Council

Presenters:

  • Jennifer Nelson, ASAE
  • Jessica McConnell, Regulatory Affairs Professional Society

Tue 10/29 at 1 p.m. – 6 Ways to Make Your Nonprofit’s WordPress Site Secure from Getting Hacked

Learn why strong security is important for WordPress, what can happen when your nonprofit’s website gets hacked, six practical steps you can take to keep your site protected, and bonus tips and security recommendations, More info/register.

Host: Nonprofit Tech for Good

Presenter: Chuck Spidell of ILLUSIO


Tue 10/29 at 2 p.m. – Value Ahead of Membership (Association Chat on Twitter)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Guest moderator: Levi Wardell (@AssociationSeo)


Tue 10/29 at 2 p.m. – 8 Super Easy Tips to Skyrocket Your Email List to Grow Your Membership

Learn how to use landing pages and lead magnets as tools to quickly convert strangers into followers; export the emails of your LinkedIn contacts, board members, staff (and how to connect with them); and use all your relationships to share high-performing landing page links and supercharge your list’s growth…at no cost. More info/register.

Host: Wild Apricot

Presenter: nonprofit communications expert Sean Kosofsky


Tue 10/29 at 2 p.m. – The 11 Essential Legal Issues That Every Board Director Should Know

The actions and decisions of the members of the board of directors are governed by specific laws and regulations—some defined on the federal level, and many defined by the state regulations for not-for-profit organizations where an organization maintains offices and conducts direct business. Learn the specifics of the laws governing boards and their individual members and leave with a clear and specific “guide” that you can share as a training tool with new and returning board members. 1 CAE credit. More info/register.

Host: Virtual, Inc.

Presenters:

  • Jerry Panaro, Counsel, Howe & Hutton, Ltd.
  • Elissa Matulis Myers, Senior Director, Virtual, Inc.; CEO, Academy of Eating Disorders
  • Don Kaiser (moderator), Executive Vice President, Client Services, Virtual, Inc.

Tue 10/29 at 2 p.m. – The Who, What, Where and Why of Post-Event Reporting

Post-event reporting is an integral part of your digital event production. Knowing what data to collect and who to share that information with is crucial to evaluating your digital event’s performance. Learn to identify essential reports when producing digital events, decipher what levels of leadership receive which reports, and develop a summary template for organization-wide post-digital event reporting. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Leslie Bailey, DES, Education Manager, PCMA
  • Brian Zambotti, Vice President, Sales & Marketing, Digitall, Inc.

Tue 10/29 at 2:30 p.m. – The State of Association Sales

What does the data behind the Moery Company’s record breaking sales operation tell us about what is going on in the association sales marketplace. Hear about some of the most important topics for associations to consider in their business development: the latest Moery Company sales data and the interpretation of our sales numbers, and what’s next for association sales and some considerations to adapt. Join an in-depth Q&A session about association sales and marketing. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, The Moery Company


Wed 10/30 from 10 a.m. to 4:45 p.m. – Live Review

Live Review is a two-day, entirely online event that allows you to efficiently, effectively and affordably get targeted demos of learning platforms from 14 vendors focused on learning businesses and committed to serving organizations that market and sell lifelong learning, continuing education and professional development. More info/register.

Host: ReviewMyLMS (Tagoras)


Wed 10/30 at 1 p.m. – Engage Me: Tips, Tricks and Trends to Motivate Attendees to Get Involved at Events

Learn how competition and collaboration work—and competition with collaboration as a solution; how to plan with a purpose, with open communication, and how to use your own thinking process to develop your own processes for your programs and events; how to know your audience through demographics and interests (including pre-planning and registration sites); how to develop new ideas for engaging with your audience, and the do’s and don’ts of engagement. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Extraordinary Events’ Flo Miniscloux, director of production services, and Rick Turner, regional director of business development


Wed 10/30 at 1 p.m. – Event Technology in 2020: Trends and Tools

Hear about the recent findings of our latest research involving 1500 event professionals on the use of event technology. Learn about the event technology tools event professionals are using, the trends affecting event technology in 2020, and how to select event technology that matters. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • Joe Schwinger, Co-Founder and CEO of MeetingPlay
  • Julius Solaris, Founder and Editor in Chief, EventMB.com

Wed 10/30 at 2 p.m. – AMS Implementation Horror Stories

We’ll try not to spook you too much, but it’s that time of the year and we have a few scary stories to tell you about how you can avoid implementation nightmares. Don’t worry, all names have been changed to protect the innocent. It would be ghoulish of us not to provide a treat, so we’ll be focusing on how to avoid these pitfalls so you can survive to tell your own story. More info/register.

Hosts: ReviewMyAMS and Cobalt

Presenters:

  • Chris Capistran, President of Cobalt
  • Teri Carden (moderator), CEO of ReviewMyAMS

Wed 10/30 at 2 p.m. – Tactics for Better Sponsorship Engagement

Learn simple, effective methods to increase your sales while creating value for both your sponsors and your association. Find out how to craft a compelling value statement, develop the right techniques for connecting
with prospects, and ensure your website and collateral supports success. More info/register.

Host: Dynamic Benchmarking

Presenter: Carrie McIntyre of The Wyman Company


Wed 10/30 at 2 p.m. – Dissecting Data Security and Privacy Laws: How it Affects You and Your Events

With severe compliance laws such as the GDPR and the California Consumer Privacy Act, it is vital to understand legislation surrounding data protection to minimize risk. But you’re not alone, most event organizers are unprepared. Learn what you really need to know about these laws as well as practical implementation steps for organizations of any size or maturity, ensuring compliance, building trust, and protecting your brand. More info/register.

Host: BizBash

Presenter: Maria Shelton, CEO and Founder of PVITL and Ardian Group


Thu 10/31 at 2 p.m. – How Apps Are Changing the Association Landscape

We’re moving to mobile in every aspect of our lives—why should associations be any different? Learn about what a mobile-first approach can offer members both at events and in year-round engagement. There is a significant amount of value and convenience to take advantage of through native apps. 1 CAE credit. More info/register.

Host: Protech Associates

Presenter: Clowder COO Brad LaTour


Wed 11/6, Thu 11/7 and Fri 11/8, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Hide Obara via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Here’s one for the accidental project managers. If you’ve ever been in charge of a technology implementation project without the benefit of project management experience, then you know what a wild ride it is. Looking back, you probably wish you knew then what you know now. WBT Systems shares some project management basics, like why you need a charter and sponsor, and what you should think about during the project planning phase.

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. I usually tell the person to start job-hunting, but Gwen Moran at Fast Company has other ideas about what to do if your boss is professionally ‘breadcrumbing’ you—a new phrase for me, it means “being strung along by small reinforcements without true commitment,” like providing professional development.

Four Harvard Business School smarty-pants explain why asking for advice is more effective than asking for feedback. I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback.

B-to-B social review sites are becoming more mainstream and influential, says Ian Bruce at SiriusDecisions. Sites like ReviewMyAMS and ReviewMyLMS are certainly popular in the association community. Find out what your company needs to know about engagement (paid or otherwise) with these sites.

Quick hits before we get to next week’s free webinars:

  • Is your marketing mediocre? Peruse this checklist to find out. (Ann Handley, Emma)
  • The best reason to do content marketing is organic search–but you’ll reap other benefits as well. (Michael Brenner, Content Marketing Institute)
  • 7 cybersecurity threats that can sneak up on you. (David Nield, Wired)

Good eats:

  • Blackened fish is a stand-by recipe that never disappoints. Here’s my spice rub for one pound of fish: 1-1/2 teaspoons smoked paprika; 1/2 teaspoon each of salt, onion powder, garlic powder, dried thyme and dried basil; 1/4 teaspoon each of dried oregano and cayenne pepper, and 1/8 teaspoon ground black pepper.
  • Last week, we got three dozen Pirate Pearls oysters in our North Carolina seafood share so I roasted them and served them alongside a Vivian Howard recipe for brown butter spiked with hot sauce, lemon juice and lemon zest. I veered off from her recipe by not chilling the butter, and serving it melty warm instead.
  • It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this New York Times recipe. I followed the comments and did 50 minutes of pressure followed by a natural release—smart idea. I also doubled the red wine, thinking I’d need it to prevent a “burn” signal, but that was a mistake, too much wine. Next time, I’ll use beef (or mushroom) broth in addition to the wine.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/21 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/22 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information. Location: Alexandria VA.

Host: Results Direct


Tue 10/22 at 12:30 p.m. – Elements of an Effective Membership Brochure

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn about the components of an efficient and compelling membership brochure. 0.5 CAE credit. More info/register.

Host: The Next Steps, LLC


Tue 10/22 at 1 p.m. – Integrating Online Communications into Your Fundraising Campaign

Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. More info/register.

Host: Idealware

Presenter: Chris Tuttle, Principal Consultant at TuttleCo


Tue 10/22 at 2 p.m. – Post-Social Media Association (Association Chat on Twitter #assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. This week: When people can find and connect with others like them for free, what does it mean for associations? More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 10/22 at 2 p.m. – What GivingTuesday Data Is Telling Us About Effective Fundraising

With more than 60 participating organizations in the U.S. and teams in more than 50 countries, the GivingTuesday Data Collaborative is the largest-ever philanthropic data initiative. Hear about the threats and opportunities this work is revealing and key findings from the U.S. and around the world about how, when and why people give. Learn about the implications these important shifts in behavior will likely have when it comes to the future of fundraising. More info/register.

Host: TechSoup

Presenter: Woodrow Rosenbaum, President & CEO, With Intent


Wed 10/23 at 11:30 a.m. – Associations’ Role in Education and Workforce Development (Lunch & Learn in Alexandria VA)

Everyone talks about connecting industry and education but quite often associations are left out of the conversation. Hear what role associations play in the skills gap, the future of work and how associations are starting to play a bigger role in education and workforce development. Location: Alexandria VA. More info/register.

Host: Cue Career

Presenters:

  • Heather Dean, Chief Operating Officer at the National School Boards Association
  • Steve DeWitt, Deputy Executive Director at Association for Career and Technical Education
  • John Dyer, Director, Workforce and Economic Development at American Association of Community Colleges
  • Kiki L’Italien (moderator), Host of Association Chat

Wed 10/23 at 12 p.m. – Protecting Trade Secrets and Confidential Information: Tips for Nonprofit Organizations

Nonprofit organizations maintain a large amount of confidential information, including donor information, member lists, confidential documents, and trade secrets. Organizations need to be careful in taking steps to protect this information and in taking appropriate actions when such information has been misappropriated. This seminar will cover: why more trade secret lawsuits are being filed; what information is entitled to trade secret status; how to minimize loss of trade secret status and theft of confidential information; how to minimize being accused of misappropriating someone else’s trade secrets; and how to deal with employee theft of confidential information. 1 CAE credit. More info/register.

Host: Venable LLP

Presenters:

  • Chris Borello, Partner, Venable LLP
  • Nick Reiter, Partner, Venable LLP

Wed 10/23 at 1 p.m. – Using Slack as Association Staff

Come join a roundtable discussion on using Slack (a cloud-based team collaboration software) for your internal communications. Bring your toughest questions, and feel free to show off the ways you’re using Slack to streamline your team’s interoffice conversations. More info/register.

Host: Novi AMS


Wed 10/23 at 1 p.m. – How to Promote Your Brand with Digital Credentials

Hear how AICPA and IBM have used digital credentials to put their brands in front of new eyes and as part of their marketing campaigns to effectively promote their organizations. Learn how digital credentials can maximize your marketing budget, how to increase digital credential earner engagement through marketing campaigns, and how digital credentials can help protect your brand identity. More info/register.

Host: Credly


Wed 10/23 at 2 p.m. – Neuroscaping Your Event: How to Optimize Experiences with Science

Explore how Neuroscaping applies neuroscience, psychology and data sciences to optimize events, learning, and human interactions. Uncover why it is critical to approach events and communications with greater insight into the human mind. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Ben Moorsom, founder, Neuroscaping Design Inc.


Wed 10/23 at 2 p.m. – Creating Compelling Events for Today’s Healthcare Professionals

Using research results from a recent white paper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why. The panel will address the future format for scientific congresses from the pre-event, on-site, and post-event experiences, as well as the role that pharma and medical-device companies and associations must play in HCPs’ education. More info/register.

Host: Meetings Net

Presenters: Katie Koziol, Director of Client Services, Kelby Hicks, Senior Account Manager, and Melissa Welch, Senior Operations Manager, Ashfield Meetings & Events


Thu 10/24 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 10/24 at 12 p.m. – Effectively Promote Your Organization’s Content Online

Subscribers have extremely high interest in their organization’s publications, but how can they engage with your news and articles if they don’t even know you’ve published content? Learn effective methods to promote your internal content, including SEO basics for more effective content promotion, personalizing and automatically sending email blasts with your recently published content, and the best ways to leverage your social media profiles and other free promotional channels. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, Director of Customer Success at rasa.io


Thu 10/24 at 12:30 p.m. – What is the Future State of Credentialing?

There has been a lot of industry talk recently about “the changing face of credentialing” or how “the disruption is coming.” Learn about this disruption and hear insights for navigating these changes that can benefit any credentialing program. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions


Thu 10/24 at 1 p.m. – Inside the Customer Learning Lifecycle: How Continuous Education Drives Lasting Value

Customer experience has become a business obsession—and with good reason. When organizations get it right they enjoy more profitable, loyal customer relationships, which in turn create a competitive advantage. But where does education fit-in? Learn how to prioritize fluid customer education needs; how to build a convincing business case; guidelines for choosing effective tools and technologies; tips for quick deployment and continuous improvement; successful “lifecycle” content strategies; and metrics to evaluate program impact over time. 1 CAE credit. More info/register.

Host: SAP Litmos

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Mike Martin, CLO at SAP Litmos

Thu 10/24 at 2 p.m. – The 4 C’s of Engagement: Capture, Customize, Curate & Communicate

Hear about the findings from the 2019 Association Communications Benchmarking Report, along with recommendations and tips based on the top challenges and trends identified. Learn how to effectively incorporate and manage the 4 C’s of engagement into your 2020 communications program. Hear from the American Society for Quality—the highest scorer across all categories in their 2019 Association Communications Best Practices Report Card—about the strategies and approaches they use to ensure a successful communications program. 1 CAE credit. More info/register.

Host: Association Adviser/Naylor Association Solutions

Presenters:

  • Dawn Caous, Director, Marketing Communications, American Society for Quality
  • Sarah Sain, Director of Content, Member Communications, Naylor Association Solutions

Thu 10/24 at 3:30 p.m. – Association Ethics Toolkit & Happy Hour (McLean VA)

Learn about the new Ethics Toolkit that was recently developed by ASAE’s Ethics Committee to create more ethical practices in association management. Walk through how to use the Toolkit to assess your organization and to plan future strategy to create a more ethical workplace. The program will be immediately followed by a networking reception/happy hour. 1.5 CAE credit (meets new CAE ethics education requirement). Location: McLean VA. More info/register.

Host: Northern Virginia Chamber

Presenters:

  • Billy M. Williams, CAE, Vice President, Ethics, Diversity and Inclusion, American Geophysical Union
  • Bob Skelton, CAE, Chief Administrative Officer, ASAE

Tue 10/29 and Wed 10/30 – Live Review

Live Review is a two-day, entirely online event that allows you to efficiently, effectively and affordably get targeted demos of learning platforms from 14 vendors focused on learning businesses and committed to serving organizations that market and sell lifelong learning, continuing education and professional development. More info/register.

Host: ReviewMyLMS (Tagoras)


Tue 10/29 at 1 p.m. – Leading Member Engagement from the Outside-In

Learn a new definition of engagement, and hear specific stories of organizations that have positioned themselves for success by becoming value-generating partners for their members. Learn how refocusing engagement efforts on what matters most to your stakeholders will allow you to generate real value for your audiences while also advancing your chapters’ goals. Find out how to shift your perspective on engagement from seeing it as an activity that is siloed in the membership department to understanding its role at the heart of business strategy. More info/register.

Host: Engage

Presenter: Elizabeth Engel, CAE, CEO and Chief Strategist, Spark Consulting


Wed 10/30 at 2 p.m. – AMS Implementation Horror Stories

We’ll try not to spook you too much, but it’s that time of the year and we have a few scary stories to tell you about how you can avoid implementation nightmares. Don’t worry, all names have been changed to protect the innocent. It would be ghoulish of us not to provide a treat, so we’ll be focusing on how to avoid these pitfalls so you can survive to tell your own story. More info/register.

Hosts: ReviewMyAMS and Cobalt

Presenters:

  • Chris Capistran, President of Cobalt
  • Teri Carden (moderator), CEO of ReviewMyAMS

Wed 11/6, Thu 11/7 and Fri 11/8, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Instead, they should aim to meet the needs of advanced practitioners—and he’s seen survey results that back up his argument. “Early and mid-career professionals can catch on, and are in fact more attracted to challenging content and to making connections with experienced colleagues.”

Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home. Cassie Werber at Quartz explains how the lack of childcare at conferences is an inclusion issue. Does your association have a blind spot on this one?

Rethink your leadership training programs, says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too.

MemberSuite explains how to meet the unique needs of volunteer leaders—and increase their engagement and retention as volunteers and members.

If you want to be an organizational maverick instead of a wannabe or dysfunctional maverick, check out Scott Cowen’s advice at Knowledge@Wharton.

“Lacking generations of feudal tradition and clinging to the myth of being a classless society, Americans couldn’t just bring servants into their homes. So venture capitalists did it for them… all of these ‘gig’ economy companies simply created a giant pool of servants that you could call on demand. Crap, he (Indi Samarajiva) is right.

Quick hits before we get to next week’s free webinars:

Good eats:

  • I haven’t been home for dinner much in the past week but on Tuesday I was and I needed something quick. I picked up a rotisserie chicken and made spiced couscous and chicken, a tasty Food Network recipe with almonds, golden raisins, carrots, scallions, cilantro and warm spices.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 10/15 at 1 p.m.* – 10 Online Communication & Fundraising Best Practices for Small NGOs

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. More info/register.

Host: Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/15 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

This week’s moderator: Moira Edwards, president, Ellipsis Partners

Organizer: KiKi L’Italien, founder, Amplified Growth


Tue 10/15 at 3 p.m. – Are We Fully Leveraging the Value of Advocacy? (Zoom and Washington DC)

Join other public affairs and public relations leaders for a deep dive into the spectrum of advocacy communications issues – addressing diverse member views, tailoring messages, getting leadership buy-in, breaking down silos, increasing effectiveness, and measuring success. Locations: Zoom and Washington DC. More info/register.

Organizer: Associations Catalyzing Entrepreneurship

Presenters:

  • Ed Barks, president of Barks Communications
  • Tommy Goodwin, government relations manager for the Project Management Institute
  • Dennis Sadler, chief operations officer for the National Association of Secondary School Principals

Wed 10/16 at 1 p.m. – Using Google Analytics

Come join the Novi team for a roundtable discussion on using Google Analytics to track and report on your website traffic. Bring your toughest questions, and feel free to show off the ways you’re using analytics. More info/register.

Host: Novi AMS


Wed 10/16 at 1 p.m. – To Be the Best, You Need to Learn From the Best

We’ve compiled data from our customers who see the highest levels of app adoption and engagement. Not only will you see how you stack up against other CrowdCompass users, but you will learn the tips and tricks our highest achievers are using to see such great results. If you are not currently using a mobile event app, no problem. This webinar will help you see how you can most effectively implement mobile technology to increase engagement at your next event. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent


Wed 10/16 at 2 p.m. – Transform the Way Your Organization Engages & Communicates 365 Days a Year

Engaging with your attendees and members at your event is easy. But what happens the other 360 days of the year is just as important. Join us as we discuss valuable ways to keep them engaged year-round. More info/register.

Host: Community Brands


Wed 10/16 at 3 p.m. – 10 Free Cybersecurity Tools (and 3 Worth Paying For)

Learn about ten free cybersecurity risk-management tools available to nonprofits that want to increase security, how they operate, how to set them up, and how to train your staff to use them. Hear about three security tools to pay for, what they do, and why they offer a return on your investment. More info/register.

Host: Community IT

Presenter: Community IT Innovators’ CTO cybersecurity expert, Matt Eshleman


Thu 10/17 at 11:30 a.m. – 10 Ways to Maximize the Potential of Your Association’s Corporate Partnership Program (Alexandria VA Brown Bag)

Learn ten ways your association can maximize the value of your corporate partnership program. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenters:

  • Bruce Rosenthal, Bruce Rosenthal Associates, LLC
  • Lewis Flax, Flax Associates

Thu 10/17 at 12 p.m. – Are You Ready for an Organizational Culture Check-Up? (Washington DC Idea Swap)

The best laid plans, ambitious goals and new initiatives will often flounder if they do not align with your organization’s culture. Learn what organizational culture is and explore different styles of organizational culture. Learn more about what healthy organizations do differently and how you might integrate new approaches to cultivate a healthier organizational culture. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Carol Hamilton, principal at Grace Social Sector Consulting


Thu 10/17 at 1 p.m. – Tech That Matters *Now* for Learning Businesses

Emerging technologies like virtual reality and AI generate a lot of buzz, but, for most learning businesses, chasing after the latest and greatest is of questionable value. Learn about the technologies that matter most right now for learning businesses, the tech that can most help you meet modern learner expectations, support effective marketing, and achieve real learning impact. Hear about a framework for thinking about technology decisions and insight into which technology investments make the most sense. 1 CAE credit. More info/register.

Hosts: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 10/17 at 1 p.m. – Digital Marketing to Exceed Your Marketing Goals

Learn how to use strategic digital marketing and intelligent sales techniques to attract and convert potential members to loyal members or grow your event attendance…all with verifiable ROI. We’ll talk about website design (how to maximize your SEO efforts), digital advertising (building campaigns to drive traffic and get stronger online presence), inbound marketing (understanding your members’ personas and the membership journey), lead generation to increase your membership, and sales enablement. More info/register.

Host: enSYNC Corporation

Presenter: Jake Fisher, co-founder of Bridges Strategies


Thu 10/17 at 2 p.m. – Data, Data Everywhere, and There Is A Lot to Drink

Learn how constituent and members data can be enriched by collecting demographics from your website or third-party vendors. Based on defined demographics, data AI can then be used to define best matching constituents and members for targeting sales campaigns around events, membership, fundraising, and product sales. More info/register.

Hosts: ReviewMyAMS, Higher Logic and benel Solutions

Presenters:

  • El Mehdi Marhoum, President & CEO, benel Solutions
  • Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic

Thu 10/17 at 2 p.m. – Moving Beyond Empathy through VR

Imagine the possibility of seeing the world through the eyes of a child, a woman or a disabled person. Stanford and Columbia University Research labs have enabled this through virtual reality that creates experiential experiences in Empathy Machines. Join Dr. Courtney Cogburn as she navigates through the 1000 Cut Journey project in what could potentially be the key transformational tool of the future. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Courtney D. Cogburn, assistant professor at the Columbia University School of Social Work and faculty of the Columbia Population Research Center


Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register.

Hosts: Billhighway and Mariner Management

 <Yes, CEX is a paid event. I’m breaking my no-paid-events rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth. Hope to see you there!>


Tue 10/22 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 10/24 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 10/24 at 12 p.m. – Effectively Promote Your Organization’s Content Online

Subscribers have extremely high interest in their organization’s publications, but how can they engage with your news and articles if they don’t even know you’ve published content? Learn effective methods to promote your internal content, including SEO basics for more effective content promotion, personalizing and automatically sending email blasts with your recently published content, and the best ways to leverage your social media profiles and other free promotional channels. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, Director of Customer Success at rasa.io


Thu 10/24 at 1 p.m. – Inside the Customer Learning Lifecycle: How Continuous Education Drives Lasting Value

Customer experience has become a business obsession—and with good reason. When organizations get it right they enjoy more profitable, loyal customer relationships, which in turn create a competitive advantage. But where does education fit-in? Learn how to prioritize fluid customer education needs; how to build a convincing business case; guidelines for choosing effective tools and technologies; tips for quick deployment and continuous improvement; successful “lifecycle” content strategies; and metrics to evaluate program impact over time. 1 CAE credit. More info/register.

Host: SAP Litmos

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Mike Martin, CLO at SAP Litmos

Thu 10/24 at 3:30 p.m. – Association Ethics Toolkit & Happy Hour (McLean VA)

Learn about the new Ethics Toolkit that was recently developed by ASAE’s Ethics Committee to create more ethical practices in association management. Walk through how to use the ASAE Ethics Toolkit to assess your organization and to plan future strategy to create a more ethical workplace. The program will be immediately followed by a networking reception/happy hour. 1.5 CAE credit. Meets new CAE ethics education requirement. Location: McLean VA. More info/register.

Host: Northern Virginia Chamber

Presenters:

  • Billy M. Williams, CAE, Vice President, Ethics, Diversity and Inclusion, American Geophysical Union
  • Bob Skelton, CAE, Chief Administrative Officer, ASAE

Tue 10/29 and Wed 10/30 – Live Review

Live Review is a two-day, entirely online event that allows you to efficiently, effectively and affordably get targeted demos of learning platforms from 14 vendors focused on learning businesses and committed to serving organizations that market and sell lifelong learning, continuing education and professional development. More info/register.

Host: ReviewMyLMS (Tagoras)


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

professional development resources and events for CAEs, association staff and others in the association community

If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management—yes, data management, we’ve come a long way, baby!

Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. Follow along as he describes life with a dumbphone and lessons from his experiment.

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS.

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it.

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site.

Quick hits before we get to next week’s free webinars:

  • Not surprisingly, new research from Adobe finds email is very much holding its own among newer channels and technologies. (Giselle Abramovich, CMO by Adobe)
  • In case you were wondering… the complete beginner’s guide to TikTok. (Matt Schlicht)
  • Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. (Andrew Perrin, Pew Research Center)
  • Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. (Ivaylo Durmonski)

Good eats this past week:

  • We spent a weekend with our niece and her family who live just north of Carolina Beach. The Intracoastal Waterway is at the end of their street so we went crabbing on Saturday and enjoyed a big bucket of them for happy hour(s). Later, I made shrimp scampi for everyone. Homemade shrimp broth takes any shrimp dish to a whole new level—it’s the golden elixir, especially when you have shrimp heads in the mix.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/7 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/8 at 12:30 p.m. – Looking at the Mindset, Model, and Measures of a New Member Onboarding Program

You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Now the real work begins. Converting new members (i.e., getting them to renew for the very first time) is crucial to increasing retention rates. Learn about a blueprint of a model onboarding program that will drive new members to renew. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 10/8 at 1 p.m. – LMS Success: Keys to Building Participation and Revenue

Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Learn about platform strategies, content strategies, design and workflow. Find out how to leverage your ecosystem of applications to support your online education goals. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Sam Hirsch, Account Manager, and Arianne Urena, Client Success Manager, CommPartners


Tue 10/8 at 1 p.m. – How to Use Social Media to Raise Money Online

Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: trends in the social media landscape that nonprofits need to understand; choosing the correct social media platforms for your small nonprofit; building up momentum on social media to launch a successful social media fundraising campaign; and tips and examples of simple ways to use the major platforms to raise money and build community. More info/register.

Host: Nonprofit Tech for Good

Presenter: Julia Campbell of J Campbell Social Marketing


Tue 10/8 at 2 p.m. – Anticipatory Intelligence (Association Tweetchat #assnchat)

Join an online tweetchat on ASAE’s research with Foresight Works and “Anticipatory Intelligence” as a driver of change. Big data, AI, predictive analytics…what does all of this mean for associations? Follow the #assnchat hashtag on Tuesday at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 10/8 at 2 p.m. – Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving More Online

Explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. Get a Website Self-Evaluation Kit to help you identify current website challenges and understand how to fix them. Learn how to write clear hero messages that encourage donors to engage with you; how not to create confusion through your messaging, user experience and/or donation form (and how to fix those areas), and tips for quick website fixes that result in immediate improvements. More info/register.

Hosts: Mighty Citizen and The NonProfit Times

Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen


Tue 10/8 at 2 p.m. – Data Analytics for Association Marketers

Associations are enjoying spectacular results in the very first year of using data analytics to craft messages and offerings that resonate with ever-changing member segments. See how modern data analytics can elevate the efforts of your marketing department. Learn how to dissect and target the latest member and non-member interest clusters; identify your most and least engaged members; identify member interest trends with data snapshotting; and link data analytics to your existing email and social marketing systems. More info/register.

Host: Gravitate Solutions


Tue 10/8 at 3 p.m. – Tech Talk: Collaboration Tools (Washington DC)

Slack, MS Teams, Basecamp, Smartsheet, Dropbox, Confluence, Jira—these are tools we love (and hate). Now more than just “cool tools,” collaboration tools are becoming critical, enterprise systems for communicating and getting work done. Join this interactive tech talk where panelists will share their experiences with selecting, implementing, and maintaining all sorts of collaboration tools. We’ll cover how they work, things to watch out for, and some tips and tricks. Location: Washington DC. More info/register.

Host: Association Women Technology Champions


Tue 10/8 at 5:30 p.m. – Association Women Technology Champions Happy Hour (Washington DC)

Join AWTC for happy hour right after the meet-up. Location: Washington DC. More info/register.


Wed 10/9 at 10 a.m. – International Government Relations and Advocacy Best Practices

Join a virtual panel discussion about international government relations and advocacy best practices and how they can positively impact how associations advance the interests of their members across the globe. 1 CAE credit. More info/register.

Organizer: ASAE International Associations Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Tommy Goodwin, Head of Government Relations, Project Management Institute
  • Alfons Westgeest, Managing Partner, Kellen
  • Magdalena Mook, Chief Executive Officer and Executive Director, International Coach Federation
  • Emily Reineke (moderator), Managing Director, International Technology Law Association

Wed 10/9 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear leading association industry technologists and association executives discuss various technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register.

Host: Impexium


Wed 10/9 at 1 p.m. – Creating Sustainable Food Experiences

Learn this year’s hottest trends in sustainable food and service, how to lighten the carbon footprint of your menus, and how to negotiate menu items to save on your budget. More info/register.

Host: Meetings Today

Presenter: Nancy J. Zavada, president of MeetGreen


Wed 10/9 at 2 p.m. – Sustainability: Busting the Myth and Moving the Needle on Food Donations

There is a prolific myth in the hospitality industry that organizations cannot donate prepared food without substantial liability risk. With 40% of food in the U.S. going to waste and a hunger rate that ranges from 12% to 24%, discarded food from events represents a significant opportunity to generate positive social and environmental returns. Learn how to educate your suppliers on donation liability protection, share best practices, and build a business case for food donation. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Aurora Dawn Benton, Astrapto LLC


Thu 10/10 at 12 p.m. – How to Accelerate Stalled Agile: Part 1

Your organization has gone Agile. You’ve invested a significant amount of time, effort and money on training and implementation, but you’re not seeing the ROI you expected. This 4-part webinar series will cover the biggest strategic and tactical roadblocks to achieving the ROI you want. Agile Ceremonies are an integral piece of the Agile journey and part of every Agile team’s daily routine. When they are done incorrectly or compromised, your teams can suffer. Learn about 5 key ceremonies, common issues that keep these ceremonies from working, and tips you can start implementing immediately to see improved results. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, COO, xScion


Thu 10/17 at 2 p.m. – Data, Data Everywhere, and There Is A Lot to Drink

Learn how constituent and members data can be enriched by collecting demographics from your website or third-party vendors. Based on defined demographics, data AI can then be used to define best matching constituents and members for targeting sales campaigns around events, membership, fundraising, and product sales. More info/register.

Hosts: ReviewMyAMS, Higher Logic and benel Solutions

Presenters:

  • El Mehdi Marhoum, President & CEO, benel Solutions
  • Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic

Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register.

Hosts: Billhighway and Mariner Management

<Yes, this is a paid event. I’m breaking my rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth.>


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Lukasz Szmigiel via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Does your association need a stop-doing list? In Associations Now, Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important.

During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. But what happens when they get back to the office? MemberSuite suggests how to turn a few days into long-lasting learning experiences for your attendees.

Instead of focusing on getting students and recent graduates to join your association, WBT Systems recommends earning their loyalty and trust by providing the education and resources they need to get a job.

What’s the difference between an AMS query and an AMS report? If you’re not quite sure, DelCor will set you straight and explain the best use for each one.

Billhighway identifies eight valid and understandable reasons why chapter members don’t volunteer and recommends several solutions for overcoming those obstacles.

Quick hits before we get to next week’s free webinars:

  • Watch out for this Amazon phishing scam hitting inboxes now. (Stu Sjouwerman, KnowBe4)
  • To build an inclusive culture, start by running inclusive meetings. (Kathryn Heath and Brenda F. Wensil, Harvard Business Review)
  • Gen Z-ers and millennials have been called lazy and entitled. Could they, instead, be among the first to understand the proper role of work in life? I think so, although many of us older folks always understood it, we just went along to get along. (Claire Cain Miller and Sanam Yar, New York Times)

Good eats this past week:

  • Looking for a quick dinner? Try this chimichurri chicken from the New York Times. If you aren’t a subscriber, use any recipe for chimichurri, slather it on chicken thighs, let them sit a bit and then bake. I used cilantro (in addition to parsley) instead of the recipe’s oregano. If you use this recipe, cut back on the olive oil, try 6 tablespoons.
  • In my quest to use zucchini in a recipe that would last a few meals, I made this zucchini mac and cheese with garlic brown butter breadcrumbs. I didn’t read the post but I think the blogger at Spices in My DNA was trying to hide the zucchini in the mac so her kids would eat it. No such issues here so I chopped the zucchini instead of grating it. I also added red onion and shishito peppers. You could definitely cut back on the cheese—that was a big pile of cheddar, gouda and fontina.
  • I’ve made this deviled bluefish from Saveur several times, maybe you’re tired of me talking about it.
  • Lately, I’ve turned to a simple sauce for fish, potatoes and green beans: melted butter infused with chopped chives (or garlic chives) and lemon juice. Quick and satisfying. Might do it again tonight with some speckled trout, but thinking about adding Aleppo pepper for some zing.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/30 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/1 at 12 p.m. – Geospatial Analysis

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Host: Association Data Analytics Brown Bag


Tue 10/1 at 2 p.m. – Association Chat on Twitter (#assnchat)

Yes, it’s back, the original #assnchat Twitter chat is back, hosted by KiKi L’Italien. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. Yes, the hashtag’s now used by many of us to share good reads, but way back in the day, oh, ten years ago, it started as a weekly chat hashtag. [Doesn’t it figure, I have a Zoom scheduled for then. Maybe next time!]


Wed 10/2 at 11 a.m. – Boosting Event Registrations (+ Actual Attendance) With Personalized Retargeting Campaigns

Learn how retargeting can help boost registration and attendance. Get ready for some super actionable tips and tricks. More info/register.

Hosts: Swoogo and Feathr


Wed 10/2 at 1 p.m. – Take Advantage of B2B Interchange Rates: Capturing Level II and III Data for a Considerable Savings in Merchant Processing

Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). With little to no change in procedures, capturing just a few lines of information has proven to save the typical association thousands of dollars in merchant processing fees every year. Learn about the workflow of a B2B transaction within an AMS and what is required to qualify transactions for Corporate Visa/MasterCard Interchange Rates, a significantly lower rate than standard merchant processing fees. 1 CAE credit. More info/register.

Hosts: MemberSuite and Priority I.S.


Wed 10/2 at 4:30 p.m. – PD Professionals Meet-Up (Washington DC)

Join professional development professionals in the DC/MD/VA area for a happy hour event at Bar Deco in DC’s Chinatown. This meet up will allow individuals who focus on professional development for their associations to meet and network with others with a similar focus in a fun and relaxed environment. Location: Washington DC. More info/register.

Organizer: ASAE Professional Development Professionals Advisory Council


Thu 10/3 at 11:00 a.m. – Radical Candor for Today’s Teams

Learn about the concept of radical candor in today’s environment of data-driven performance management, AI-fueled PM tools, and sensitivities around diversity and inclusion. Find out what is—and most definitely is not—Radical Candor, how to incorporate Radical Candor into your performance development processes, how to balance candor and sensitivity with employees, and where the Radical Candor journey can go astray, and how to recover. More info/register.

Host: MIT Sloan Management Review

Presenters:


Thu 10/3 at 11:30 a.m. – Digital Evolution Study Reveal

Community Brands conducted a study about the evolution of technology in professional membership organizations. This webinar will look at findings from the study plus recommendations on how to use the study’s data to more effectively employ technology to better serve your members. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Tristan Jordan, EVP, and Sig VanDamme, Membership Software Evangelist, Community Brands


Thu 10/3 at 2 p.m. – The Perils and Promises of Blockchain for Associations

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: ReviewMyAMS

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

Fri 10/4 at 10 a.m. – Association Value Prop Remix & Laying the Track for Member Persona Creation

Learn how you can redefine your value propositions to better inform messaging and offerings for current and prospective members. Discover ways to leverage your data to create personas, identifying value for future outreach and engagement. More info/register.

Host: Blue Sky eLearn


Wed 10/9 at 2 p.m. – Sustainability: Busting the Myth and Moving the Needle on Food Donations

There is a prolific myth in the hospitality industry that organizations cannot donate prepared food without substantial liability risk. With 40% of food in the U.S. going to waste and a hunger rate that ranges from 12% to 24%, discarded food from events represents a significant opportunity to generate positive social and environmental returns. Learn how to educate your suppliers on donation liability protection, share best practices, and build a business case for food donation. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Aurora Dawn Benton, Astrapto LLC


Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register.

Hosts: Billhighway and Mariner Management

<Yes, this is a paid event. I’m breaking my rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth.>


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Anastasiya Romanova via Unsplash

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