The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems encourages associations to provide educational programs for vendor members—you may call them affiliate, associate, or supplier members, I like to think of them as industry partners. These members need industry knowledge. And, whether they know it or not, they need to learn how to effectively network and build relationships with fellow members.

I also like a term I picked up from Bruce Rosenthal: “corporate partners” instead of “sponsors.” At Association Success, he explains how associations can provide real ROI value to their corporate partners, instead of the minimal transactional value they usually provide.

You can’t take anyone’s inbox and attention for granted. Maybe you can get a member to open your email, but will they read it, or at least skim it, to the end? MemberSuite shares four tactics for improving email content and format that will make your emails more compelling and engaging.

If your association still has a file storage server in a closet somewhere, you need to read this article by Brian Sheehan at DelCor Technology Solutions. He explains how cloud-based file storage solutions have changed in the last six months and what you need to consider before making a choice.

Some quick hits before we get to next week’s free webinars:

  • Quartz hired three Fiverr workers to write about Fiverr’s IPO. Lesson: you get what you pay for. (Alison Griswold, Quartz)
  • A compelling argument: scientific research shouldn’t sit behind a paywall. (Randy Schekman, Scientific American)
  • Is voice over-hyped? A new survey suggests lower adoption than previously thought. (Greg Sterling, Search Engine Land)

Good eats:

  • A few things I love about this recipe for “jammy” summer squash and basil pasta… It’s easy and scrumptious. You have a reason to splurge on big ziti-style pasta tubes from that specialty brand you normally don’t purchase. A mix of cayenne pepper and sweet paprika can fill in for Aleppo pepper, but now you have an excuse to buy Aleppo pepper for next time. A few nights later, forget the pasta and just make squash this way, yum.
  • I sense a meatball phase coming on. Blame these chorizo meatballs. Instead of red onion, I used spring onions because they’re taking over my produce drawer (blame my CSA), and wheat breadcrumbs because I forgot to buy bread and all we had was an old wheat hot dog roll—perfect. By the way, Leite’s Culinaria recipes never fail.

Here are the educational events scheduled for the next two weeks – there’s nothing going on next week due to the holiday. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


I usually don’t list events with a registration fee but since it’s quiet around here, and the Billhighway and Mariner folks are friends of mine, I’m making an exception just this once.

Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC)

Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Dive into how you can lead, support and measure these initiatives. You’ll have a stronger channel and your chapter network will be aligned to association membership goals. CAE credits. Location: Washington DC. More info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Wed 7/10 at 12 p.m. – Learning from Successful Advocacy Campaigns

Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. During this live chat, award-winning panelists from the American Massage Therapy Association for their advocacy campaign on Addressing the Opioid Epidemic with Massage Therapy will be available to answer any questions you have about planning and launching a successful advocacy campaign. More info/register.

Organizer: ASAE Communications Professionals Community

Presenters: Jocelyn Pysarchuk, Senior Director of Knowledge Transfer, and Kristin Taylor, Strategist, Communications & Content, American Massage Therapy Association


Thu 7/11 at 11 a.m. – What’s New in User Experience?

Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth. Find out how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it. Hear recent examples of user experiences that we optimized for our clients and what we learned as a result. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, Creative Director Alex Pineda, and Senior Consultant Kevin VanEvery


Thu 7/11 at 2 p.m. – Welcoming Diverse Travelers with More Inclusive Events

Organizers want everyone to feel welcome at their events, but LGBTQ+ attendees face challenges that are often not understood or even addressed by the industry. From gender-neutral bathrooms to inclusive language, forward-thinking planners and venues are stepping up their efforts to welcome gender-diverse attendees and breakdown heterosexual biases. Take a closer look at who LGBTQ+ attendees are, what their particular needs and sensitivities are, and how their experience can inform a more inclusive welcome for all attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Billy Kolber, Ed Salvato, and Kenny Porpora, co-founders of HospitableMe


Thu 7/11 at 3 p.m. – ASAE Reston Loudoun Idea Swap (Reston VA)

Save the date, more info to follow.

1 CAE credit. Location: Reston VA.

Organizer: ASAE Greater Washington / National Capital Community


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intentional online communities.”

Are you having a hard time convincing your association’s “old-school” classroom instructors to give online learning a chance? WBT Systems describes several reasons for subject matter expert (SME) resistance and ways you can overcome those obstacles.

Fíonta explains the value-based design approach to improving user experience. This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance

Tracy King, CAE, asks, “The continued growth of the contingent workforce is transforming the professions we work in, but is professional development addressing this important shift?” She raises three issues in particular that associations must address, including access to programming.

Associations must also address the impact of automation and robotics on jobs. As jobs change, career pathways and certification programs must change as well, says The Urban Institute.

Some quick hits before we get to next week’s free webinars:

  • Tricky scam plants phishing links in Google Calendar invites. (Lily Hay Newman, Wired)
  • “Curious is a good thing to be. It seems to pay some unexpected dividends.” I love every word of this post. (Iggy Pop talking with Anthony Bourdain, via Austin Kleon)
  • A house full of books—whether they’re read or not—enhances intellectual capacity and literary habits. (Karen Hopkin, Scientific American)

Good eats:

  • Wow wow wow. If you are in the midst of strawberry season—sadly, it’s over here—you must make this strawberry shortcake recipe from Bon Appétit. This is hands-down the best shortcake I’ve ever had.
  • My CSA share this week and last included baby purple and red potatoes. I made garlic-herb smashed potatoes to go along with some NC-caught monkfish last weekend. Love monkfish, truly poor man’s lobster.
  • Although this maple-barbecue glaze is meant for salmon, it’s one of my favorite preparations for boldly flavored fish, like mackerel. Try it on bluefish too.

Here are the educational events scheduled for next week. I had to upload this earlier than usual so I apologize if I missed anything obvious. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Learn what members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/25 at 12:30 p.m. – 2019 eLearning Hype Curve Predictions: Midyear Update

Each year, Web Courseworks issues its predictions for the top learning trends of the upcoming year. In the past, we’ve plotted these predictions through dead reckoning – relying on our experience living, eating, and breathing online learning all day, every day. But for 2019, we came armed with data. Is blockchain still all the rage in the eLearning world? Where is micro-learning in the curve? Is simulation out? Find out the answers in our midyear review of our 2019 predictions of eLearning trends. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy, Web Courseworks
  • Joh Leh, CEO and Lead Analyst, Talented Learning

Tue 6/25 at 1 p.m. – 5 Keys to Association Website Success in 2019 (and Beyond)

­Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations. Learn five key web strategies to help you beat out your competition, engage members and prospects, grow revenue, and build a plan for 2019 and beyond. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Tue 6/25 at 2 p.m. – The Invisible Workload of Meeting Planning

Ask anyone who plans events about the invisible workload of their job and they’ll know exactly what you’re talking about: the stress or event management, the chaos, the mental weight of it all. Discuss automating mundane and manual tasks using event tech. Learn how to ease stress to focus on creating a once-in-a-lifetime experience. More info/register.

Host: Smart Meetings

Presenters:

  • Myllisa Patterson, Senior Director Event Cloud Campaigns at Cvent
  • Paulina Curto, Manager, Meetings & Events at Cvent
  • Jen Maltba, Marketing Manager at Cvent

Tue 6/25 at 3 p.m. – Transforming Association Meetings (online and Washington DC)

Are the returns on meetings worth the intense investment of time and resources? Or, in today’s digital world, are there better ways for associations to earn while helping members engage, co-create, and connect year-round?

If meetings continue to matter, let’s examine if there are smarter ways to make them viable and valuable without being all-consuming. Let’s talk about the competition (from for-profit entities in our space that organize meetings) and whether we can stand up to or collaborate with our competitors. And let’s discuss how we can make conferences a participatory experience for attendees while extending the benefits far beyond the three days. 1 CAE credit. Locations: online and Washington DC. More info/register.

Organizers: Associations Catalyzing Entrepreneurship and MoCo Idea Swap

Presenters:

  • Jeannie Campbell, chief operating officer of the National Council for Behavioral Health
  • Don Dea, co-founder of Fusion Productions
  • Jeff Hurt, founder and CEO of Empowered Epiphanies

Wed 6/26 at 11 a.m. – Mobile Event App Best Practices: Boost Your Attendee Engagement

You’ve made the investment in your mobile event app, spent so much time making it functional and fantastic looking, but you’re only seeing about 45% user adoption. Or … [Ed.: That’s all she wrote!] 1 CMP credit. More info/register.

Host: Pathable


Wed 6/26 from 11:30 a.m. to 7:30 p.m. – PCMA EDUCON LIVE 2019

Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles. We will be streaming sessions from 2 of our 5 studios, along with our Wednesday and Thursday Main Stage sessions, and of course, our live interviews with numerous industry thought leaders and speakers. More info/register.

Host: PCMA


Wed 6/26 at 12 p.m. – On Point with Membership Onboarding (Washington DC Idea Swap)

How do you build loyalty and demonstrate enough value-add to retain existing association members? One way is to draw them in immediately by offering a solid onboarding program showcasing all the amazing benefits your organization offers. Learn the steps to create, implement, evaluate and refine your onboarding program to build affinity with your members and, maybe even hike up your association’s member retention rate. 1 CAE credit. Location: Washington DC. More info/register.

Host: Dan Ratner, membership strategist at The Next Steps, LLC

Presenter: ASAE Greater Washington / National Capital Community


Wed 6/26 at 12 p.m. – Legal Structuring for Nonprofit Organizations: Creating Systems, Affiliates and Subsidiaries (Washington DC and online)

As nonprofit organizations grow and expand their operations, the questions arise of whether to create additional legal entities to house certain activities and whether to create a “parent” organization to supervise a system of nonprofit organizations. Issues of liability, separation of functions, and tax considerations all come into play in choosing the best legal structure to employ. Questions of governance and the proper form of entity—whether nonprofit or for-profit, and whether corporate, partnership, or LLC—must also be addressed. Locations: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • Bob Waldman, Chair, Venable’s Business Division
  • Don Blanchon, Chief Executive Officer, Whitman-Walker Health Systems

Wed 6/26 at 12:30 p.m. – How to Use Ads for Advocacy

Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters. Learn about tactics and best practices on how to effectively set up your online advertising efforts for advocacy. More info/register.

Host: Phone2Action

Presenter: Stephanie Stouffer, Director of Strategic Accounts, Phone2Action


Wed 6/26 at 1 p.m. – Best-in-Class: Big League F&B Trends from Caesars’ Michele Polci

Hear about the recent group culinary trends Polci is seeing, along with her secrets of F&B success at any scale. Discover how Caesars Entertainment plans and executes its F&B programs. Hear budget-friendly ideas you can incorporate to spice up your F&B offering. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Michele Polci, director of citywide catering sales for Caesars Entertainment


Wed 6/26 at 2 p.m. – Staff Turnover: Accepting the Inevitable and Planning for Success

Is your association experiencing staff turnover? Find out how your member-based organization can not only survive, but also thrive in spite of employee turnover. Learn how to improve knowledge transfer and expedite the onboarding process as employees come and go. 1 CAE credit. More info/register.

Host: Protech

Presenters: Bryan Goldman and Abby Springer, Protech


Wed 6/26 at 2 p.m. – The Data-Driven Event: Battle-Tested Data Insights for Event Professionals

Learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. Hear about simple tools to collect helpful data and data visualization tactics to communicate your findings. More info/register.

Host: Hubb

Presenter: Allie Magyar, Founder & CEO, Hubb


Wed 6/26 at 2 p.m. – How to Find and Plan the Perfect Event Space

With a world full of options, how do you find the perfect place to help you achieve your event goals? Hear about best practices to ensure your dream space works for your event and produces the outcomes you want. Learn what attendees want and how the event space and destination impacts their experience, what to do (and not do) to choose a crowd-pleasing venue that also works for the planning team, and how to develop a positive relationship with your target venues to get the perfect space for your event. More info/register.

Host: BizBash

Presenter: Lauren Puglisi, Director of Sales at Cvent


Thu 6/27 from 11:30 a.m. to 7:30 p.m. – PCMA EDUCON LIVE 2019

Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles. We will be streaming sessions from 2 of our 5 studios, along with our Wednesday and Thursday Main Stage sessions, and of course, our live interviews with numerous industry thought leaders and speakers. More info/register.

Host: PCMA


Thu 6/27 at 1 p.m. – Creating and Developing Successful Magazines (Live Chat)

During this live chat with panelists from organizations that recently won awards for their print and electronic magazines, they will be available to answer any questions you have about launching a magazine. Bring questions about goals, strategy, developing metrics, or anything else related to the development of an award-winning magazine. More info/register.

Host: ASAE Communication Professionals Community

Panelists:

  • Chere LaRose, Society of Actuaries
  • Francess Moffett, American Student Dental Association

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Phoenix Han via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. But, the research proves that loneliness is a big problem these days, especially for younger generations. WBT Systems explains how association membership can be an antidote to the loneliness epidemic.

Email open rates are depressingly low for many associations, which is so strange when you think about it. Wouldn’t members always open emails from their association? If only. MemberSuite suggests several tactics that can help your association improve its email open rate.

26 percent of American adults haven’t read even part of a book within the past year. I find that so sad. Christina DesMarais at Inc. shares the benefits of reading, according to science.

I came upon a quote this weekend that sums up the state of reading in my house:

“Every morning, I have woken up knowing that I will never run out of books to read. That has been my life.” —Kenzaburo Oe

Some quick hits before we get to next week’s free webinars:

  • “Attention is the beginning of devotion.” Reading Mary Oliver in an age of distraction. (Franklin Foer, The Atlantic)
  • How to have more epiphanies. (Stephanie Vozz, Fast Company)
  • “Plugging into a public USB port is kind of like finding a toothbrush on the side of the road and deciding to stick it in your mouth. You have no idea where that thing has been.” Point made. (Suzanne Rowan Kelleher, Forbes)

Good eats:

  • Another great gadget dish: spiralized kohlrabi aglio e olio from Inspiralize Everything. It’s just like the spaghetti dish—olive oil, garlic, red pepper flakes, parsley and parmesan. I added raisins to mine.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics

Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Julie Sciullio, CEO, Association Analytics

*All times are Eastern Daylight Time unless otherwise noted.


Wed 6/19 at 11:00 a.m. – Why Content Marketing Is Key in B2B Lead Generation Efforts

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Host: eLearning Industry

Presenters:

  • Jon Graves, VP of Sales at eLearning Industry
  • Brittni Kinney Ratliff, VP at Influence & Co.

Wed 6/19 at 12 p.m. – Tracking Chapter Effectiveness: Tips for Creating Powerful Dashboards

When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. Get tools and tips for creating benchmarking dashboards that make your data meaningful to you, your chapters and your staff. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


Wed 6/19 at 1 p.m. – How to Become an Event Strategist

How can you progress your career in a clime of uncertainty? EventMB recently completed comprehensive research into what hiring managers want for candidates applying for top planning roles. Get access to extended data from our recent research, a clear plan of action to elevate your career, and the tools that can make you more strategic at work. 1 CMP credit. More info/register.

Host: Event MB.com

Presenter: Julius Solaris, Founder and Editor in Chief, EventMB.com


Wed 6/19 at 2 p.m. – Board Governance That Will Keep Your Board Engaged But Out of the Weeds

Learn about board governance models that effectively keep the board informed, engaged and accountable, while providing them the confidence that leadership and staff are managing the day-to-day operations of the association. Explore the role of the board in strategic planning, financial oversite, and member engagement as well as ways to leverage board members as people of influence who can drive the mission of the association. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members.

Host: Dallas-Fort Worth Association Executives (DFWAE)

Presenters:

  • Julie Hart, President, CFO by Design
  • Alison Best, CDME, Partner at CFObd

Wed 6/19 at 2 p.m. – Your CMP Roadmap (Rebroadcast)

Whether you are considering if the CMP program is worth it or looking for last minute exam preparation tips, this webinar will cover the process of obtaining your CMP from beginning to end. Get step by step guidance for applying and laying the career groundwork for obtaining your CMP, a comprehensive look at the different study aids available – what works and what doesn’t work, and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited


Wed 6/19 at 2 p.m. – Easy Tips to Better #ENGAGE Your Attendees Through Instagram

Hear easy-to-implement tips for making your meetings and events Instagram-friendly. Find out how to maximize social media exposure before, during and after the event. Learn how to take pro-style smartphone photos, even during a busy day, and recognize social savvy attendees to build a loyal following. More info/register.

Host: Smart Meetings

Presenters:

  • Sheryl Shelton, Manager, B2B Marketing & Social Media, Hilton
  • Justin Fox Burks, professional food photographer and cookbook author, also known as The Chubby Vegetarian @chubbyveg.

Wed 6/19 at 2 p.m. – What You Need to Know about CEIR’s “Marketing Spend Decision” Study

Hear about the findings of the 2018 CEIR study which explains how B2B exhibitors allocate their marketing dollars, why they exhibit at the trade shows they’ve selected, how they evaluate their success at those same trade shows (including why they increase or decrease their participation as to number of events and/or booth size, and where they reallocate their remaining funds). More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)


Wed 6/19 at 3 p.m. – SharePoint for Your Nonprofit

Find out what SharePoint can do for your nonprofit. Learn about new options, and get answers on common user problems and insight into SharePoint implementation. More info/register.

Host: Community IT Innovators

Presenter: Steve Longenecker, Community IT Innovators


Thu 6/20 at 11:30 a.m. – High-Performing Teams: Deconstructed

Find out how high-performing teams work, how they’re different, and how they seem to achieve the impossible. Understand the importance and inter-reliance of high-performing teams and creative leadership. Learn the three characteristics that define agile, competitive organizations. 1 CAE credit. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, VC4, The Association Whisperer

Presenter: Dennis Brouwer


Thu 6/20 at 12 p.m. – Membership Recruitment Tips and Tricks

Learn how to attract the attention of non-members and get them to join your association. More info/register.

Host: Your Membership


Thu 6/20 at 1 p.m. – Six Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Discover the role infographics play in a healthy communications mix. Learn about the benefits of using infographics to visualize your data, the resources available to create them, and what types of organization goals they can aid. More info/register.

Host: Idealware

Presenter: Laura Quinn


Mon 6/24 at 2 p.m. – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Learn what members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC


Mon 6/24 at 3 p.m. – How to Go Around IT for Your Business Needs: Do’s, Can’s and Should You’s? (Schaumburg, IL)

Join a roundtable discussion about the very good reasons that your business unit might go out, specify, evaluate and purchase a technology solution without involving your IT peers. Learn what you should look out for, what you will then be accountable and responsible for, and why you might consider NOT doing the “end-run” around your IT team. 1 CAE credit. Location: Schaumburg, IL. More info/register.

Organizer: ASAE Technology Professionals Council

Moderators:

  • Gayathri Kher, President of FusionSpan and ASAE Technology Council Chair
  • Marc Bernstein, Director of Information Technology, American Society of Anesthesiologists and ASAE Technology Council Member.

Tue 6/25 at 1 p.m. – 5 Keys to Association Website Success in 2019 (and Beyond)

­Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations. Learn five key web strategies to help you beat out your competition, engage members and prospects, grow revenue, and build a plan for 2019 and beyond. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

When’s the last time you talked to your AMS vendor? When you wanted to bitch about something? No bueno. Wes Trochlil explains why you should meet with your association management system partner at least once a year.

Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers. WBT Systems shares tips for building a moonshot culture at your association and an educational moonshot of your own.

MemberSuite recommends a member-first approach to your association’s email strategy. Their post suggests five steps that will ensure the relevancy and frequency of your emails hits the sweet spot.

Should suppliers be members? Of course? Maybe? Absolutely not? Elizabeth Engel dives into this fascinating (to me, anyways) issue in this must-read post and provides some interesting angles to chew on.

Some quick hits before we get to next week’s free webinars:

  • Eight female executives on the habits they gave up on their path to success. (Lindsay Tigar, Fast Company)
  • Realistic personal finance hacks—share this with the young adults (and maybe older ones too) in your life. (Morgan Housel, Collaborative Fund)

I know, I know, this isn’t a food blog. I have a languishing food blog. But if you know me, you know I’m always thinking about my next meal, and I like to share good eats, so…

  • On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) and bacon, of course. I love brunch at home, especially during blueberry season.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/11 at 2 p.m.* – Ready Player One for Associations (Association Chat)

Hear what associations are doing with VR/AR today and what they could do in the near future. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/11 at 2 p.m. – The Road to Member Engagement Is Paved with Personalized Marketing

Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Vivian Swertinski, Sr. Manager of Strategic Services, Higher Logic


Tue 6/11 at 2 p.m. – Ready Producer One: Propel Your Event to the Next Level

Find out how to overcome the barriers to entry and start offering successful digital events. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy. 1 CMP credit. More info/register.

Host: PCMA

Presenter: William Thomson, Events Consultant, Gallus Events


Wed 6/12 at 12 p.m. – 3 Digital Trends Associations Should Start, Stop and Continue Doing

To develop the best possible user experiences, you must truly understand your audiences—and the way to do that is through data. Hear insights from more than 3,400 in-depth user interviews and usability studies on the motivations of association members. Learn how to apply the “Start, Stop, Continue” technique, a classic performance feedback approach as well as strategic planning tool, to your association. More info/register.

Host: Gravitate Solutions

Presenters:

  • Rob Miller, CAE, SVP of Revenue, Gravitate Solutions
  • Sandy Marisco, CEO, Sandstorm Design

Wed 6/12 at 12:30 p.m. – From Start to Finish: An All-Inclusive Guide to Selecting an AMS

Learn what it takes to understand your needs and how to establish requirements, draft a clear, thoughtful request for proposals (RFP), and create an effective process for evaluating and selecting a vendor. More info/register.

Hosts: Personify and ReviewMyAMS

Presenters:

  • Teri Carden, founder of ReviewMyAMS
  • Megan Lopez, senior marketing manager at Personify

Wed 6/12 at 2 p.m. – 10 Common Webinar Mistakes to Avoid in 2019

Learn tips and best practices to make sure that your webinars are always a success, including secrets for driving webinar registration, delivering a more engaging audience experience, speaker best practices, and more effectively converting webinar leads. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Thu 6/13 at 12:30 p.m. – We Want You Back: Tools to Re-Engage Lapsed Members

Your association’s goal is to provide meaningful experiences so your members stay engaged. But what happens when they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Scott Oser, president, Scott Oser Associates, Inc.


Thu 6/13 at 2 p.m. – Negotiating International Meeting Contracts: Are You Prepared?

Learn how to recognize the three fundamental principles to follow when negotiating international meeting contracts, international contract basics and how different cultures handle the negotiation process, and important terms in international hotel contracts and how they should be written. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: John S. Foster, Esq., CHME, attorney at Foster, Jensen & Gulley


Thu 6/13 at 3 p.m. – Association Advocacy & Public Affairs: Strategy vs Tactics and Messaging (Reston-Loudoun VA Idea Swap)

Learn about making the most out of your communications strategy, knowing the difference between strategy vs tactics, and framing an effective advocacy message. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Dan Rene, communications coach, LEVICK


Wed 6/19 at 12 p.m. – Tracking Chapter Effectiveness: Tips for Creating Powerful Dashboards

When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. Get tools and tips for creating benchmarking dashboards that make your data meaningful to you, your chapters and your staff. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Mike Lewinski via Unsplash

 Amazon links are affiliate links that allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Superstition Mountains Wilderness, AZ - Free professional development resources and events for CAEs, association staff and others in the association community

Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.

Millennials are the largest generation in the workplace but not in most associations’ membership. MemberSuite explains how you can improve your value proposition and membership experience for young professionals.

An anonymous board member—who’s a nonprofit governance consultant by day—shares a story with BoardSource about a “duty of care” failure that anyone who works with a board should read.

Associations need lots of data to better understand members, gain insights and make decisions. But how do you prevent all that data from causing analysis paralysis? Tobin Conley, CAE, at DelCor Technology Solutions explains how data governance can tame the data deluge and improve decision-making.

Here’s a prediction from Stuart Meyer at Association Success: “Half or more of the association workforces over the next decade or two will be comprised of highly specialized freelance talent wanting a more flexible life, and associations wanting a more cost-effective and flexible workforce.” What do you think? Sound plausible? I think so.

Some quick hits before we get to next week’s free webinars:

  • A willingness to shift your perspective can help your organization come up with innovative solutions. (Scott Monty)
  • Good news: Trade associations are making strides on gender diversity, with women holding 41% of CEO or executive director roles. (Alex Gangitano, The Hill)
  • It’s blueberry season here. I made these delicious blueberry crumb bars last weekend. (Smitten Kitchen)
  • We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Or, substitute asparagus for the peas, sadly our asparagus season is over. (Seasons & Suppers)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Wed 6/5 at 12 p.m.* – Common Legal Pitfalls and How AMCs Can Help Clients Avoid Them

Hear about the most common legal problems that nonprofits managed by AMCs should be able to spot and prevent. Find out how AMCs can determine if a client has one of these common hidden problems and how they can avoid them. 1 CAE credit. More info/register.

Host: ASAE AMC Section Council

Presenter: Ben Tesdahl, attorney, Powers, Pyles, Sutter & Verville PC

*All times are Eastern Daylight Time unless otherwise noted.


Wed 6/5 at 1 p.m. – The State of Community Management 2019

Explore the key findings from The State of Community Management 2019 report, including why communities generate high engagement rates, how communities are transforming their organizations, and how community leadership needs to evolve. More info/register.

Host: Higher Logic and Community Roundtable

Presenters:

  • Rachel Happe, Co-Founder and Principal, The Community Roundtable
  • Heather McNair, Chief Community Officer, Higher Logic

Wed 6/5 at 2 p.m. – The Power of Personalization: How to Create Individual Attendee Experiences at Your Next Event

Personalization is easier than ever. With technology, you can gather data and automate tasks to treat attendees as individuals at every stage of your event. Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Madison Layman, Sr. Associate of Content Marketing, Cvent


Wed 6/5 at 2 p.m. – How to Modernize Your Exhibitor Education Program

There’s no better way to increase exhibitor satisfaction and retention than to help exhibitors get more value out of their participation in your trade shows. Exhibitor education is a proven approach to accomplishing this goal, however many event organizers aren’t taking full advantage of it (and some aren’t incorporating it at all). Hear about relevant statistics to help you justify exhibitor education, introduce fresh education formats that you may not have considered yet, and outline simple steps for choosing the most helpful topics for your exhibitors. 1 CMP credit. More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)


Thu 6/6 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, many companies will begin drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. Join a discussion on how to improve your association’s chances of being selected for sponsorship by these companies. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal


Thu 6/6 at 2 p.m. – Small Staff Association Book Club

Join an online discussion of Daniel Pink’s When: The Scientific Secrets of Perfect Timing. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 6/6 at 2 p.m. – Creating a Sustainable Menu for Your Event

Sustainable food & beverage requires much more than calculating your carbon footprint. It’s a responsibility to make healthy and safe food choices while maximizing budgets and minimizing waste. From incorporating organic, biological and fair trade products, minimizing transportation, serving fresh/seasonal products, minimizing waste, serving well-balanced meals and utilizing registration systems, this session will provide key skills for creating sustainable food and beverage for your events as well as resources to assist you. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM


Thu 6/6 at 5:30 p.m. – Cheers to Chapters Happy Hour (Washington DC)

Ready for a networking event that brings together component relations and membership association professionals, just like you? Join us for a few cocktails (on us), and a unique opportunity to network and exchange ideas with other like-minded association professionals. Let’s take the community offline and make face-to-face connections with other component-based organizations. Location: Washington DC. More info/register.

Hosts: Billhighway and Community Brands


Thu 6/6 at 6 p.m. – Navigating Your Career: When Preparation Meets Opportunity (NextGen Talks – Washington DC)

The #ASAENextGenTalks: Connecting with Executives is a micro-networking event for young professionals in the association industry to meet with Meredith Ellison, MBA, CAE, who serves as Vice President of Programs for the National Sleep Foundation. Location: Washington DC. More info/register.

Organizer: ASAE Young Professionals Committee


Tue 6/11 at 2 p.m. – Ready Player One for Associations (Association Chat)

Hear what associations are doing with virtual reality (VR) and augmented reality (AR) today and what they could do in the near future. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association


Thu 6/13 at 12:30 p.m. – We Want You Back: Tools to Re-Engage Lapsed Members

Your association’s goal is to provide meaningful experiences so your members stay engaged. But what happens when they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Scott Oser, president, Scott Oser Associates, Inc.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Amazon book links are affiliate links that allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Billhighway asks, “Do your chapter awards spark joy?” If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. They suggest ideas for unconventional approaches to awards programs; increasing entries; scoring, selecting, and awarding winners; livening up the award presentation; and sharing the winners’ success stories.

Who’s in charge of talent development at your association? Anyone? Bueller? Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. And that’s not good in this competitive talent marketplace. WBT Systems takes a look at this unsettling situation and suggests ways to bring learning into the association workplace.

Instead of complaining about departmental silos, do something about them, like the American College of Radiology did with their Coffee Chats. The Association Adviser says, “This engagement initiative randomly pairs employees throughout the organization — from the C-suite to building operations — to meet in-person or virtually to talk about their work and interests over a free Starbucks coffee or other beverage.” So smart.

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum, organized by Dina Lewis, CAE—your new place to hang out and geek out.

B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. They could be useful for benchmarking or making a case for a bigger budget.

And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush.

Some quick hits before we get to next week’s free webinars:

  • Ugh, hopefully this has never happened to you. This isn’t the job I signed up for: when employers oversell themselves and new hires wind up in roles that aren’t exactly as advertised. (Jared Lindzon, Fast Company)
  • Contra Vance, heh heh. There’s a lot more to Appalachia than what you find in mainstream books and movies. (Rachel Bryan, The Baffler)
  • These prints were all over my bedroom walls when I was a kid. The sordid truth behind Degas’s ballet dancers. (Julia Wolkoff, Artsy)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/28 at 12:30 p.m.* – Digital Badges for Associations: Using Micro-Credentials to Boost Member Engagement

Learn about digital badges for associations. Hear insights on useful tools for issuers of credentials, the earners of those credentials and those who consume those credentials. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Pat Leonard, Vice President for Business Development, Credly

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/28 at 2 p.m. – How to Build Memberships at Every Step in Your Organization’s Life Cycle

Learn how being more intentional about your infrastructure, partnerships and contracts can help you keep growing steadily. Find out how to refine your organization’s goals and vision, and hear about 3 keys to making the most of your partnerships – both existing and new. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: nonprofit legal expert Erin McClarty


Tue 5/28 at 2 p.m. – Back Off! How to Design an Effective Meeting Code of Conduct

It’s not enough to just have a sexual harassment policy or meeting code of conduct if your meeting planning team and event attendees don’t understand it or there are no real consequences for the harasser. Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Stephanie Davis, Esq., SPHR, SHRM-SCP, President of Employment Practices Solutions


Tue 5/28 at 2:00 p.m. – How a Small Comm Shop Can Execute a Killer Communications Strategy

Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. The struggle is real. Learn about a strategic communications effort that a small comm shop can lead. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Wed 5/29 at 1 p.m. – Content Forum Check-In

Join Content Forum colleagues for a 15-minute chat about association and nonprofit content strategy. Share your wins and challenges, and get answers to your burning questions. More info/register.

Host: Content Forum


Wed 5/29 at 1 p.m. – Know Before You Go: International Meetings and Security Tips

Learn how cultural and language issues can affect meeting planning, execution and negotiation; key international contacts you must include in the planning and execution of your meeting; safety and security needs that must be undertaken when meeting abroad; and how contracts may differ for international meetings. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Eric Rozenberg, meetings industry veteran with years of experience planning international meetings


Thu 5/30 at 12 p.m. – Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways to Do It (Washington DC Idea Swap)

During the last decade, we’ve been giving association boards the wrong work. We should’ve insisted that boards devote more of their attention to understanding, anticipating and preparing for the inevitable impact of the societal transformation that was unfolding before our eyes. We should’ve taken steps to ensure they overcame their preference for short-term, orthodox thinking. Learn why it’s so critical to refocus association governing on the future, as well as three next practices to make it happen. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor for Foresight First LLC


Thu 5/30 at 12 p.m. – Evaluating Executive Benefit Options in the New Nonprofit Tax Environment

Learn about the impact of recent changes in tax law on executive benefit decisions, along with specific areas that a tax-exempt organization should evaluate before deciding on a particular executive benefit structure, including financial statement impact, design and asset efficiency, and disclosures. Find out how to structure a process that results in an objective decision that eliminates bias, properly documents the decision, and provides a structure for similar decisions in the future. 1 CAE credit. More info/register.

Host: ASAE


Thu 5/30 at 1 p.m. – Harnessing Chapters Using Data Analytics: IPA Success Story

The Illinois Principals Association (IPA) faced several years of declining attendance at their annual conference and wanted to involve their 21 chapters in remedying that. Learn how IPA determined registration goals for each chapter, provided real-time goal tracking to show each chapter their progress, incentivized the chapters, used grassroots marketing for a 700% ROI on registration campaigns, and increased annual conference attendance by 30% in just one year. More info/register.

Host: Gravitate Solutions

Presenter: Drew Thomason, Director of Marketing & Communication, Illinois Principals Association


Thu 5/30 at 1 p.m. – How to Drive Learning in Hard-to-Reach Places: Strategies from Non-Profit Organizations

What can you learn from some of the planet’s best-known NGOs, such as Habitat for Humanity, World Wildlife Fund and Save The Children, that offer workforce training in tough environments? Discover how to assess and prioritize skills across diverse, decentralized environments; anticipate and avoid common compliance risks at a local, national and international level; source, develop and leverage training content; verify content value and effectiveness; and avoid technical challenges in unpredictable environments. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst at Talented Learning
  • Ross Coxon, Director of Learning Collaborative at Humentum
  • Bill Mastin, EVP at PeopleFluent Learning

Thu 5/30 at 1 p.m. – The Road to Member Engagement Is Paved with Personalized Marketing

Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience. More info/register.

Host: ACGI Software

Presenter: Vivian Swertinski Senior Manager, Strategic Services, Higher Logic


Thu 5/30 at 1 p.m. – Live Long and Prosper: Extending the Life of your Learning to Drive Revenue

Find out how you can repurpose content to appeal to broader audiences of learners that have varying preferences for how they learn and boost revenue at the same time. Hear ten ideas for repurposing content that will help you increase non-dues revenue while becoming the trusted provider of content to your learners. More info/register.

Host: Feathr

Presenters:

  • Kara Adams, M.Ed., CAE, Client Success Manager, Blue Sky eLearn
  • Amanda Davis, CMP, Business Development Manager, Blue Sky eLearn
  • Abhay Khurana, CMO, Feathr

Thu 5/30 at 2 p.m. – Leveraging Member Data to Create Unique Online Experiences

Find out how to create better online experiences using member data. Learn from real, actionable examples that will help your association provide members with the online experience they never knew they needed. 1 CAE credit. More info/register.

Host: Protech

Presenter: Beth Lilienstein, Protech


Thu 5/30 at 3 p.m. – Diversity of Thought and Inclusion of Ideas Conference Call 

Join association professionals, industry partners, and consultants who have dug into ASAE ForesightWorks resources and started to identify change drivers affecting their industries. Come prepared to share your successes, your challenges, and insight into this process. More info/register.

Host: ASAE National Capital Area Advisory Council


Fri 5/31 at 11 a.m. – Social Media TNT: How to Use Technology + Trust to Mobilize What Matters

Learn how social media, story, and trust are connected. Discover the opportunities for search and social media success that most executives miss and the ways you can use this information to supercharge your marketing and membership initiatives. Learn how you can build a stronger community by articulating your bigger story, creating and sharing great content, and showing up and responding to the people who connect with it. More info/register.

Host/Presenter: KiKi L’Italien, founder, Amplified Growth


Thu 6/6 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, many companies will begin drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. Join a discussion on how to improve your association’s chances of being selected for sponsorship by these companies. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal


Thu 6/6 at 2 p.m. – Small Staff Association Book Club

Join a discussion of Daniel Pink’s When: The Scientific Secrets of Perfect Timing. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 6/6 at 5:30 p.m. – Cheers to Chapters Happy Hour (Washington DC)

Ready for a networking event that brings together component relations and membership association professionals, just like you? Join us for a few cocktails (on us), and a unique opportunity to network and exchange ideas with other like-minded association professionals. Let’s take the community offline and make face-to-face connections with other component-based organizations. Location: Washington DC. More info/register.

Hosts: Billhighway and Community Brands


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Amazon book links are affiliate links that allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Superstition Mountains Wilderness, AZ

Colleges isn’t the only path to success these days. Many young adults are finding other ways to obtain the skills and knowledge they need to succeed, including credentialing programs. WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market.

Don’t become Gilligan on a deserted IT island. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity—coconut shell cocktails not included.

Amanda Kaiser (Smooth the Path) encourages you to expand your thinking on the role of an association. You can perhaps transform lives in ways you hadn’t considered up to now.

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members.

Some quick hits before we get to next week’s free webinars:

  • Five alternatives to the annual performance review. (Lindsey Pollack, Fast Company)
  • A network of bee hives—a bee highway—is nearing completion in North Carolina’s Triangle. (Jan Wesner Childs, The Weather Channel)
  • My new springtime (and summer) beverage, agua fresca. Here’s a recipe for a strawberry-lime agua fresca since we’re in the strawberry season here. Blueberries just arrived so they’re next. (Tara’s Multicultural Table)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/21 at 8:30 a.m.* – Association Coffee Talks: Putting Google Analytics to Work (Alexandria VA)

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. 1 CAE credit. Location: Alexandria VA. More info. Register.

Host: Results Direct

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/21 at 12 p.m. – Turn Off the Membership Churn & Keep Members for Life

Since it costs five times more to attract a new member than it does to retain an existing one, how prepared is your organization for winning members for life? Learn membership renewal best practices such as how to nurture relationships with your members year-round, how to convey the value of membership, and how to drive member renewals with your AMS. More info/register.

Host: YourMembership


Tue 5/21 at 2 p.m. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy

Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Find out how to demonstrate impact and prove ROI. More info/register.

Host: Smart Meetings

Presenters:

  • Meg Fasy, founder, FazeFWD, a sponsorship management company
  • Noel McWilliams, Sponsorship Manager for Cvent

Tue 5/21 at 3 p.m. – Solving with ACE: A Design Thinking Experience (Washington DC and virtual)

Imagine the possibilities if you could harness the power of associations to identify pressing challenges for their profession/industry, and create impactful solutions through community. Hear about a pilot where we develop an “active, community-led apprenticeship for problem identification and problem solving.” Learn the principles and practice of design thinking—the process that will be used in the pilot. And then we’ll together define and refine a pressing association challenge we can solve as a community, through the pilot, over the next three months. Location: Washington DC and virtual. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenters:

  • Garth Jordan, senior vice president, corporate strategy at the Healthcare Financial Management Association, and CEO of RevvCrew
  • Tim Parsons, head of story, brand strategy, and partnerships at 5:00 Films and Media

Wed 5/22 at 10 a.m. – Event Trends 2019 – Live From IMEX

Join our panel of experts to learn about the latest trends influencing key decision makers in the event industry, announcements and tech developments, and a recap of the most interesting sessions happening at IMEX. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters:

  • Julius Solaris, Founder and Editor in Chief, EventMB.com
  • Avner Cohen Solal, Co-founder and President of Evenium

Wed 5/22 at 12 p.m. – Be an AI Superhero: Predict and Optimize the Member Experience

Using your artificial intelligence (AI) superpower, your association can now move faster than a speeding bullet to delight your members. With your x-ray vision, you can easily see through those business intelligence walls. You won’t need mind control to be able to predict what the next step in your member’s journey will be. Learn about the five superpowers your association can leverage with AI to optimize your member’s experience while also increasing the association’s revenue. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS

Presenters:

  • Sigmund VanDamme, Membership Evangelist, Community Brands
  • Jeff Golembiewski, Director of Product Enablement, Community Brands

Wed 5/22 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/23 at 8:30 a.m. – Association Coffee Talks: Putting Google Analytics to Work (Reston VA)

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. 1 CAE credit. Location: Reston VA. More info. Register.

Host: Results Direct


Thu 5/23 at 1 p.m. – How to Validate Your Market for Educational Products

Learn how to assess your market effectively and launch new educational products with confidence. Hear about the value of traditional assessment approaches like surveys and interviews as well as newer techniques that help you take the pulse of your market on an ongoing basis. Walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production. 1 CAE credit. More info/register.

Hosts: Tagoras and CommPartners

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 5/23 at 1 p.m. – D.C. Universal Paid Leave Amendment Act of 2016 (UPLA)

Learn about UPLA employer and employee eligibility, benefits entitlement and employer obligations. Understand the interplay between the UPLA and DC’s Accrued Safe and Sick Leave Act, the federal and DC Family and Medical Leave Act, and any paid leave and/or benefits provided by your organization, and the actions employers should take to prepare for compliance with the UPLA. 1 CAE credit. More info/register.

Host: ASAE Finance & Business Operations Section Council

Presenters:

  • Sara Curtis (moderator), MBA, CAE, SPHR, Director of Human Resources, American Society of Anesthesiologists
  • Jennifer G. Prozinski, Esq., Venable LLP
  • Karl Mazanec, Labor & Employment Law Associate, Venable LLP

Thu 5/30 at 12 p.m. – Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways to Do It (Washington DC Idea Swap)

During the last decade, we’ve been giving association boards the wrong work. We should’ve insisted that boards devote more of their attention to understanding, anticipating and preparing for the inevitable impact of the societal transformation that was unfolding before our eyes. We should’ve taken steps to ensure they overcame their preference for short-term, orthodox thinking. Learn why it’s so critical to refocus association governing on the future, as well as three next practices to make it happen. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor for Foresight First LLC


Thu 5/30 at 1 p.m. – How to Drive Learning in Hard-to-Reach Places: Strategies from Non-Profit Organizations

What can you learn from some of the planet’s best-known NGOs, such as Habitat for Humanity, World Wildlife Fund and Save The Children, that offer workforce training in tough environments? Discover how to assess and prioritize skills across diverse, decentralized environments; anticipate and avoid common compliance risks at a local, national and international level; source, develop and leverage training content; verify content value and effectiveness; and avoid technical challenges in unpredictable environments. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst at Talented Learning
  • Ross Coxon, Director of Learning Collaborative at Humentum
  • Bill Mastin, EVP at PeopleFluent Learning

Fri 5/31 at 11 a.m. – Social Media TNT: How to Use Technology + Trust to Mobilize What Matters

Learn how social media, story, and trust are connected. Discover the opportunities for search and social media success that most executives miss and the ways you can use this information to supercharge your marketing and membership initiatives. Learn how you can build a stronger community by articulating your bigger story, creating and sharing great content, and showing up and responding to the people who connect with it. More info/register.

Host/Presenter: KiKi L’Italien, founder, Amplified Growth


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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