The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I’m a Squiggle, what are you? At a session during the ASAE Technology conference, Tobin, Gretchen, Rhea, and Trevor (first name basis here) had us do a personality exercise based on our intuitive connection with one of four shapes. On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities.

How’s your association’s relationship with your chapters? It depends, right? WBT Systems has an idea for you, actually, eight ideas for building educational partnerships with your chapters. I bet you hadn’t thought about some of these.

Another way to improve your relationship with chapters is to help them grow their membership. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment.

Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue.

An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. It doesn’t have to be difficult. When you see the kind of retention and revenue his association gets, you know he’s doing something (many things) right.

In the “this makes my brain hurt” department… Augmented reality (AR) will bring us the next big tech platform, says Kevin Kelly in Wired.

“Someday soon, every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld. For now, only tiny patches of the mirrorworld are visible through AR headsets. Piece by piece, these virtual fragments are being stitched together to form a shared, persistent place that will parallel the real world.”

And we need this why? I know, I know, the mirrorworld will spark innovations that will transform education, travel, healthcare, science, and who knows what else for the better. Hopefully. I’m starting to feel old.

Some quick hits before we get to the list of next week’s free webinars:

  • There’s been a decline in history majors at the very time we need more historical thinking to put our current world in perspective. Preach! (Eric Alterman, The New Yorker)
  • Read about the remarkable life of Margaret Rudkin, founder of Pepperidge Farm. (Mari Uyehara, Taste)
  • I’m a backyard birder. You can be one too. Start by getting to know these 15 common bird species. (Andrew Del-Colle, Audubon)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/5 at 12 p.m.* – Association Data Analytics Brown Bag (online)

This month’s topic: what are data analytics and how to set key metrics. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/5 at 1 p.m. – Raising the Bar: Using Certifications and Credentialing to Extend Your Reach

Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. Hear about the latest best practices for setting up a certification and approaches for integrating these programs into your LMS. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Adrienne and Keith Segundo, founders, Limitless ASR


Tue 3/5 at 2 p.m. – How Hackathons Unleash Event Conversations, Connections

At Convening Leaders ’19, Jamie Murdock & Donna Kastner facilitated a hackathon that earned rave reviews, not just from the 40 people who participated, but from many others who observed from the sidelines. In this webinar, Jamie and Donna will open their design playbooks, revealing tips to help you explore if it’s a fit for your audience and if so, next steps to create a hackathon that unleashes richer and more rewarding event guest experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jamie Murdock, VP of Sales at Experient
  • Donna Kastner, founder, Retirepreneur.com

Tue 3/5 at 2 p.m. – Mystery Solved: Inside the Minds of Event Attendees

Cvent and Edelman Insights surveyed 3,000 attendees of professional conferences. Hear about previously uncovered insights from attendees about what makes them return to events and what keeps them away, the unique differences regarding the attendee event experience across the United States, UK, and Germany, and actionable recommendations you can take right now based on the results of this study. More info/register.

Host: Smart Meetings

Presenters:

  • John Hunter, Content Marketing Manager, Cvent
  • Kayla Sommers, Meetings and Events Professional, Cvent
  • Jonathan Wibberley, Executive Vice President, Edelman Intelligence

Tue 3/5 at 2 p.m. – The Recipe for Increasing Learner Engagement

Discover the recipe to build engagement before, during, and after learning programs. Learn the benefits of using the Concerning Learning blended learning strategy. Discuss five flavor enhancements to amplify learner engagement. Explore real-world engagement challenges. Come away with three actions that you can implement today. More info/register.

Host: eLearning Learning

Presenter: Deadra Welcome, Founder and CEO of Concerning Learning LLC


Thu 3/7 at 3 p.m. – Bridging the Gap between the Rising…and the Retiring Generations (ASAE Reston-Loudoun Idea Swap – Leesburg VA)

Ever wonder why there seems to be a widening gap between the generations in your workplace? Differences in work ethic, life values, work-life balance expectations, and technology expectations are just some of the challenges facing today’s association staffs. Gain insights into how to “walk a mile” in each of their shoes and create a highly engaged workplace. 1 CAE credit. Location: Leesburg VA. More info/register.

Presenter: Shira Harrington, founder and president, Purposeful Hire


Thu 3/7 at 8 p.m. – Surviving the CAE Experience: Tips on Study, Groups, Test Day + More

Join your Association Chat friends (current CAEs and CAE hopefuls) for a look at the CAE experience! Lots of honest discussion about everything from how people studied, red flags that your study group isn’t working, and advice for the day of the exam. There will be sample questions sprinkled out throughout the discussion to test your knowledge. Let’s see what you already know. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 3/12 at 1 p.m. – Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Explore the problems created by SaaS, as well as emerging solutions. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs


Thu 3/14 at 11 a.m. – Social Engineering – Your Biggest Security Threat, and How to Stay Safe

Learn what social engineering is, and the different types of targeted attacks; the areas of your life that are vulnerable to social engineering hacks; the top 10 things you need to do to keep yourself safe; our favorite tools that help protect against hacks; how to assess how vulnerable you are; and tips for training your employees to prevent these breaches. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and Optimal Networks Founder & CEO Heinan Landa


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Bill Pennell via Unsplash

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. I suppose nothing’s truly secure these days. You should still read the ASAE article to get a sense of how the blockchain can be used in other ways beyond cryptocurrency.

Does your association have a popular conference workshop or training class you want to convert into an online learning program? WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning.

If staff around your association headquarters grumble and complain about your chapters or affiliates, then you’ll want to read this advice from Billhighway about how to change the chapter/national relationship mindset.

Amanda Kaiser wrote an insightful article about the real value of associations: how you make members feel. What resonates the most is the sense of confidence, belonging and validation they get from their association experience. Think about your own membership experience and you’ll see how on point this is.

It’s time for a little intellectual humility for all of us know-it-alls. Brian Resnick at Vox explains why it’s important to know you might be wrong, why it’s so hard to see our own ignorance, and what to do about it.

Some quick hits before we get to the list of next week’s free webinars:

  • Check out these changes in the CAE application and renewal requirements, including a 1-credit ethics requirement for renewals. Let’s get some webinars on that! (The Nonprofit Times)
  • Love this idea. At my old association, the National Association of Home Builders, members submit their favorite recipes for a community cookbook that’s now in its second printing with all proceeds going to a scholarship fund. (Tim Ebner, Associations Now)
  • A fascinating look back at the menus for White House state dinners in the last 86 years. (C.K. Hickey, Foreign Policy)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap)

Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Government Relations Section Council

Presenter: Matthew Zablud, Partner, Beekeeper Group

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/26 at 12:30 p.m. – Visualizing Member ROI with Data Analytics

Show your members what they are getting for their association membership with an ROI Dashboard. Learn how 4A’s, an association for advertising agencies, combined data from their AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance your understanding of data analytics. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy at Web Courseworks
  • Don Worthley, Software Architect at Element Eleven

Tue 2/26 at 2 p.m. – Hotel Contract Clauses Planners Should Be Using but Probably Aren’t

Hear about cutting-edge clauses that ensure successful and hassle-free meetings and events, such as the “Purpose of the Meetings” clause, the “Overbooked Hotel Prior to Cut-Off Date” clause, and the “Audit Arrangements” clause. Find out how to avoid unapproved miscellaneous charges, and contract wording needed to protect the meeting sponsor under the new privacy laws, and much more. 1 CMP credit. More info/register.

Host: Meetings Net

Presenter: John S. Foster, Esq., CHME, attorney at Foster, Jensen & Gulley


Wed 2/27 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA)

Find solutions for corporate sponsorship/partnership programs that suffer from “the enemy within” … internal challenges, silos, competition among departments for corporate support, and lack of collaboration. Location: Alexandria VA. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Wed 2/27 at 12 p.m. – Showing Them the Value

As an AMC, it can be difficult to show the value we bring to our client partners. Value can often be interpreted by just dollars and cents, but it goes farther than that when considering the impact your firm can have on the operations and success of an association. Join our panel of AMC Executives as they discuss how AMCs provide and share value with their client partners. More info/register.

Host: ASAE Association Management Company Section Council

Presenters:

  • Joe Sapp, CAE (moderator), Director of Strategic Development, Talley Management Group
  • Beth Quick-Andrews, CAE (moderator), Principal, Q&A Business Solutions
  • JoAnn Taie, Owner/Partner, Global Management Partners LLC
  • Nick Ruffin, CAE, President & CEO, AMR Management Services
  • Mike Dwyer, CAE, Chief Relationship Officer, Association Headquarters Inc.

Wed 2/27 at 12:30 p.m. – Young Members 2.0

Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Meanwhile, the older members of Generation Z are coming into adulthood and are expected to constitute a fifth of the US workforce by 2021. Personify’s new benchmarking study, Young Members 2.0, seeks to expand our understanding of younger members. These findings can inform and support strategies designed to support the long-term growth and success of your organization. More info/register.

Host: Personify


Wed 2/27 at 1 p.m. – Mindful Events & Daily Rituals Inspired by the Season

Learn how to take what Mother Nature offers as a beautiful jumping off point to influence and inspire memorable, mindful events in everything from decor to food and drink to experiences. Discover event and meeting inspiration tips for spring and learn how to freshen and lighten up your events after those long winter days. More info/register.

Host: Meetings Today

Presenter: Deborah Gee, experience design lead for Lululemon


Wed 2/27 at 1 p.m. – How to Design Meaningful Event Experiences 

Learn why best practices do not create transformational experiences. Understand the difference between experiential and experience design. Walk away with insights on how to begin approaching your event design differently. More info/register.

Host: Event Manager Blog

Presenter: Greg Bogues, Chief Experience Architect, Maritz Global Events


Thu 2/28 at 1 p.m. – Technology vs. Innovation: Association Learning Strategies in Practice

AI. AR. VR. Digital breakthroughs like these are capturing headlines every day. Clearly, these innovations are promising. But many associations are focused on making the most of learning technologies that are already in place. Learn about the push/pull relationship between technology and change. Find out how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Hear about tips for creating a business case your board will support, and guidelines for measuring results. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Linda Bowers, Chief Technology Officer, WBT Systems

Thu 2/28 at 2 p.m. – How to Drive Social Media Engagement with Nonprofit Storytelling

Hear about examples of nonprofits using stories to supercharge their social media engagement, specific social media storytelling strategies that you can employ to connect with supporters, and tried and tested tools to use to rock your social media storytelling. More info/register.

Host: TechSoup

Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing


Thu 2/28 at 2:30 p.m. – Does Your Data Hoard Spark Joy? (Alexandria VA)

In this day and age, data should be used for more than “Welcome to the website, [YOUR NAME]!” This workshop will help you identify and streamline critical information that’s squirreled away in your AMS, email marketing system, event registration and LMS systems so you can create an efficient, personalized website experience for your members and identify questions that you should answer when asking “What is personalization?” Location: Alexandria VA. More info/register.

Host: Association Women Technology Champions (AWTC)


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Hatham Al-Shabibi via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Billhighway provides advice for bringing the chapter conversation to your C-suite and convincing them that chapters are strategic assets that can help your association achieve its goals and fulfill its mission.

Jeffrey Cufaude harkens back to his high school waiter days to bring us a lesson about keeping our emotions in check around members. “The way we view the work in which we are engaged is very likely the way we will cause others to view our efforts. Act as if something is a big deal and it most certainly will become one.” Thinking back to my expediter days and squirming a bit here.

Wondering how to get the most out of your AMS’ member portal? MemberSuite describes several ways you can have members use the portal “to find opportunities for engagement and make your association a habit.”

Let’s stop talking about “soft” skills, says WBT Systems (and many others). These essential skills are human skills. They’ll become even more valuable in the future because AI and robots don’t have them. Your association can play a significant role in bridging your industry’s skills gap by providing training in human skills.

Rethink how your association works with vendor members by inviting them to become research partners, not just sponsors. It’s a win-win for both of you, says JP Moery of The Moery Company. You get relevant, fresh content and the member gets exposure to their target audiences.

Some quick hits before we get to the list of next week’s free webinars:

  • Excellent advice on content marketing for associations—advice that works for any organization. (Ernie Smith, Associations Now)
  • Google says a technically well-optimized website won’t rank without good content. (Matt Southern, Search Engine Journal)
  • Three techniques to make you more creative. (Tom May, Creative Boom)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online

Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. Find out how to choose the correct social media platforms for your small nonprofit, and build up momentum on social media to launch a successful social media fundraising campaign. More info/register.

Host: Nonprofit Tech for Good

Presenter: Julia Campbell, Founder of J Campbell Social Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/19 at 2 p.m. – Live LinkedIn Makeovers (Association Chat)

Get a live LinkedIn makeover from Dave Delaney, keynote speaker on business networking and social media, a digital marketing consultant, and the author of New Business Networking, a book all about improving your professional networking online and offline. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/19 at 2 p.m. – Leveraging Chapters

Learn about different opportunities to make connections between national and state chapters, and the benefits of leveraging your chapters through existing technology channels. Find out how to create exposure and drive traffic to your association through chapters. More info/register.

Host: Association Adviser

Presenter: April Dunnett, Account Manager, Naylor Association Solutions


Tue 2/19 at 2 p.m. – How to Create an Analytics Strategy & Roadmap

Learn how to evaluate your association’s current analytics maturity using a scorecard for the key areas of Culture, Data, Technology and Process. Find out how to bring your systems together to create a “single version of the truth” and embrace a culture of analytics. 1 CAE credit. More info/register.

Host: enSYNC

Presenters: Julie Sciullo and Mark Lowry of Association Analytics


Tue 2/19 at 2 p.m. – Cybersecurity for Low-Risk Organizations: Understanding Your Risk and Making Practical Improvements

This webinar will guide resource-constrained organizations through understanding what qualifies as a low-risk organization, the basic tenets of cybersecurity, and a basic, risk-informed decision-making process to identify where they need to invest in digital security. This webinar is designed for public interest organizations whose work is not likely to generate targeted online attacks from motivated actors. More info/register.

Host: TechSoup

Presenter: Sean Brooks, Director of the Citizen Clinic, Center for Long-Term Cybersecurity at UC Berkeley


Tue 2/19 at 3 p.m. – Does Your Association Business Model Need to be Transformed? (Associations Catalyzing Entrepreneurship – online and Washington DC)

Is the business model of associations relevant in the face of growing competition? Will a dues-paying membership model go the way of the dinosaur? Do we struggle to get members to pay more for products and programs after they pay a membership fee? Join a discussion on how to keep the association business model relevant and competitive.  Garth will tell us how’s he has been preparing HFMA to launch a “one price, all access” Netflix model of membership. Locations: online and Washington DC. More info/register.

Organizer: Meena Dayak, Associations Catalyzing Entrepreneurship

Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association


Wed 2/20 at 2 p.m. – Attendee Education: Creating Value While Building Your Brand

Learn how to take control of your message, especially during general sessions; the importance of integrating education into your overall event strategy; and how AV and technology can best support your messages. Hear case studies of education that delivers for the audience. More info/register.

Host: BizBash

Presenter: Jeff Youngs, Executive Producer at GES Events


Wed 2/20 at 2 p.m. – Leading Your Team to Success

If you’ve been promoted and are managing people for the first time but have not been trained on how to lead your new team successfully, you are not alone. The responsibility and pressure, coupled with the time it takes to effectively handle direct reports can be daunting. Take the first step to gaining the confidence needed to effectively lead, not manage your team. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, founder of Strategic Meetings & Events


Wed 2/20 at 4 p.m. – Improving Nonprofit CRM Data Management in 2019

Learn how to take your donor data management to the next level in 2019. More info/register.

Host: Community IT

Presenters: Kyle Haines, Partner at Build Consulting, Jo Butler, Nonprofit CRM Manager at Build Consulting, and Sarah Lewis, client Database Administrator at Build Consulting


Thu 2/21 at 11 a.m. – 5 Essential Questions to Ask When Partnering for Added Member Value

Effective membership development relies on out-of-the-box thinking. Developing appropriate strategic partnerships to improve the membership value proposition will attract more members and increase member retention. Learn the five essential questions you must ask as you pursue these partnerships, as well as the steps you’ll need to take in developing a successful strategic partnership plan to ensure success. 0.5 CAE credit. More info/register.

Host: The Next Steps, LLC

Presenters:

  • Cynthia Simpson, M.Ed, CAE, Chief Business Development Officer, Association for Women in Science
  • Dan Ratner, Membership & Business Development Strategist, The Next Steps, LLC

Thu 2/21 at 11:30 a.m. – Key Ways to Govern Your Association Data (Alexandria VA Brown Bag)

Your data landscape and demands on your data are constantly changing. To keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. Learn how to achieve greater governance of your data, gain buy-in and adoption of new procedures, and improve productivity and efficiency at your association. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC4, THE ASSOCIATION WHISPERER

Presenter: Rebecca Duff, Director of Client Success at Gravitate Solutions


Thu 2/21 at 1 p.m. – Top Ways to Skyrocket Revenue in 2019 and Beyond

Learn about the top 5 ways to generate non-dues revenue, pitfalls to avoid when executing these strategies, and how to increase membership while meeting modern member expectations. More info/register.

Host: Community Brands

Presenter: Tristan Jordan, Dan Gaertner and Erin Shy, Executive Vice Presidents, Association & Nonprofit Solutions division, Community Brands


Thu 2/21 at 1 p.m. – How Digital Credentials Will Help Your Association Attract & Retain Members

Learn how leading associations are using digital credentials to attract and retain members, and how digital credentials promote networking and may aid in a job search. More info/register.

Host: Credly

Presenters:

  • Joe McClary, CEO at the International Association for Continuing Education & Training
  • Debbie Amini from the American Occupational Therapy Association
  • Susan Manning, Chief Success Strategist from Credly

Thu 2/21 at 2:30 p.m. – How Podcasting Grew Our Business

In 2015, JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made. The podcast has allowed him to reach a global audience on a weekly basis—showcasing thought leadership content on sales, business development, and association trends; and it’s propelled The Moery Company brand within the nonprofit community. Hear about the acceleration of business growth and the overall impact podcasting has had on The Moery Company. More info/register.

Host: The Moery Company

Presenter: JP Moery, founder, The Moery Company


Wed 2/27 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA)

Location: Alexandria VA. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/28 at 1 p.m. – Technology vs. Innovation: Association Learning Strategies in Practice

AI. AR. VR. Digital breakthroughs like these are capturing headlines every day. Clearly, these innovations are promising. But many associations are focused on making the most of learning technologies already in place. Learn about the push/pull relationship between technology and change, how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Hear about tips for creating a business case your board will support, and guidelines for measuring results. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Linda Bowers, Chief Technology Officer, WBT Systems

Thu 2/28 at 2:30 p.m. – Does Your Data Hoard Spark Joy? (Alexandria VA)

In this day and age, data should be used for more than “Welcome to the website, [YOUR NAME]!” This workshop will help you identify and streamline critical information that’s squirreled away in your AMS, email marketing system, event registration and LMS systems so you can create an efficient, personalized website experience for your members and identify questions that you should answer when asking “What is personalization?” Location: Alexandria VA. More info/register.

Host: Association Women Technology Champions (AWTC)


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Soul devOcean via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

“It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. They describe several non-technology learning trends that can help your association engage learners and become the preferred educational provider in your industry.

Billhighway identifies five skills you should hone if you want to go from the Chapter Relations department to the C-suite.

At Association Success, Meena Dayak of the Associations Catalyzing Entrepreneurship (ACE) group shares strategic planning insights from ACE’s last meeting. They debated whether strategic planning can counter the lack of entrepreneurship inherent in most associations and dispelled four common misgivings about all phases of strategic planning.

How do you make your association a habit? MemberSuite recommends having a member portal where members can find everything they want and need in one place. They also suggest how to ensure your member portal meets and exceeds user expectations.

We’re all familiar with the project approach to a website redesign. How well we do it is another issue. But, since a website is never truly finished, Gordon Withers at Fíonta explains why a product approach to a website is better and how you can prepare your association for this more effective methodology.

Some quick hits before we get to the list of next week’s free webinars:

  • Americans got 26.3 billion robocalls last year, up 46 percent from 2017. They come in waves for me, so obnoxious. (Brian Fung, The Washington Post)
  • A new app lets dog lovers in Lithuania swipe right for the perfect pet match. (Liudas Dapkus, AP)
  • I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. We’ve been looking forward to seeing the Kongos for years. Fitness was a complete surprise. If they’re coming to a town near you, don’t miss a fantastic show, assuming you like what you hear: Fitness and Kongos.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 2/12 at 12 p.m.* – Titans of Media: The Battle of Google vs. Facebook for Fundraising and Lead Generation

Hear about the pros and cons of using Google and Facebook to acquire donors and leads. Is one better than another for acquiring certain types of donors and emails, for certain types of campaigns, and for certain times of year? See examples of successful donor and lead acquisition campaigns from leading nonprofits. See what was tested, what worked, and learn how you can do the same. More info/register.

Host: Beaconfire RED

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/12 at 12:00 or 12:30 p.m. – The Dos and Don’ts of Lobbying as a Nonprofit Organization (online and Washington DC)

Navigating the web of federal and state regulations that govern nonprofit lobbying can be tricky. Learn about the key rules nonprofit organizations need to know to lobby with confidence at the federal and state levels, including: federal tax limits, restrictions, and requirements for tax-exempt organizations; federal and state lobbying disclosure law requirements; lobbying restrictions for recipients of federal funds; federal and state ethics and gift rules; and grassroots advocacy compliance considerations, including digital advertising, social media, and text-messaging campaigns. 1 CAE credit. Locations: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Janice M. Ryan, Counsel, Venable LLP
  • Meredith K. McCoy, Associate, Venable LLP

Tue 2/12 at 1 p.m. – Eliminate the Mystery of Online Course Design

Explore factors that impact an online course development budget. Participate in a course foundations exercise that you can bring this activity back to your team. Discover learning strategies that engage brains and activate results. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd


Tue 2/12 at 2 p.m. – AI and Innovation for Associations (Association Chat)

How can the power of artificial intelligence work as a tool to boost existing products and services and can it help us reimagine the membership experience? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Ron Moen, CAE, Chief Information Officer & Vice President, Information & Technology, The American College of Chest Physicians


Tue 2/12 at 2 p.m. – Love Your Attendees by Keeping Them Well in Body & Spirit

Learn how mindful menu planning, light fitness and community building sessions can provide your attendees a meeting experience they will love. Review themes and investigate several community building opportunities the attendees are sure to love. Learn some basic photo sharing tips for social media. More info/register.

Host: SmartMeetings

Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide


Tue 2/12 at 2 p.m. – Behind the Scenes of Convening Leaders LIVE 2019

Get a behind the scenes look at how PCMA plans, produces and assesses their livestream program of Convening Leaders each year, including the elements that go into the livestream and onsite Mashup Studio—everything from when and how they start the planning process to selecting the right content to livestream to the chat moderation plan. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Leslie Wingler, PCMA, Education Manager, and Caitlin O’Malley, PCMA, Education Associate


Wed 2/13 at 1 p.m. – Build Your ROI Emergency Kit: 5 Tips for Proving the Value of Your Events

Beyond how many attendees showed up and glowing reviews received, it’s difficult to quantify and tell a meaningful story about the impact of the event when senior execs are demanding bottom line numbers. Learn how focusing on your brand and using the right data can prove event value, how attendee experience impacts ROI, how to tell your event retention story, and how to tie your events to pipeline and demonstrate ROI. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent


Wed 2/13 at 2 p.m. – AMS Implementation Doesn’t Have to Be a PITA

Discover the three steps for executing a no-hassle, no-headache AMS implementation that doesn’t need to be a pain in the association (PITA). Learn how to avoid common AMS implementation pitfalls, build a strategic AMS implementation plan in three steps, and turn your plan’s objectives into concrete actions. More info/register.

Hosts: ReviewMyAMS and Association Adviser

Presenter: Nate Brown, Business Development Director, Naylor Association Solutions


Thu 2/14 at 12:00 p.m. – #ChapterLove: Collaborating at All Levels

Chapters create the stickiest type of member interactions—local engagement. Have you taken the time to evaluate how you are (or are not) setting your chapters up for success? Are you leading by example? Are you rewarding, recognizing, inspiring and motivating your chapter leaders/volunteers on a daily basis? All your effort trickles down to increasing member love. Join us for this collaborative chapter love fest as we address the often contentious National-chapter relationship woes and make sure you and your chapters are better aligned. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management & Marketing


Thu 2/14 at 12:30 p.m. – Survival Kit for Building Your Buyer’s Journey

Learn about the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. Walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization. More info/register.

Host: .orgCommunity

Presenter: Aimee Pagano, HighRoad Solution


Thu 2/14 at 1 p.m. – The Landscape of Project Management Tools for Nonprofits

Project management is a discipline that includes both best practices and tools—some as simple as a paper checklist or spreadsheet, and some incredibly powerful and complex pieces of software that help plan, organize, collaborate, track, and share progress across multiple teams. Hear about the wide range of software on the marketplace to get a better sense of what these systems are capable of, what they cost, and how effective they are for nonprofits. Learn how various types of tools are used to manage projects, and how to choose the software that works best for your organization. More info/register.

Host: Idealware

Presenter: Joshua Peskay, Vice President of RoundTable Technology


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Jason Abdilla via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Learning is essential for professional growth. It’s why people join associations—to learn and to connect with others. So why isn’t learning included more often in the membership model? WBT Systems shares examples of association membership models that include online learning, reasons your association should explore this new type of membership model, and issues to consider before you make any changes.

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more.

I was just listening to a podcast while making breakfast and thought to myself, why not share some of my favorites? So here goes.

I never miss an episode of these two association-focused podcasts, even if it takes me a while to catch up—blame my many food podcast subscriptions.

Let me know if you have a favorite association podcast so I can check it out.

When the neighborhood boys used to get mean, they called me Reid-a-Book. Some things never change. Here are a few of my favorite book and writer podcasts.

I subscribe to a ridiculous number of food podcasts. These two never fail to entertain and enlighten me.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States

Learn about the state legislation across the U.S. that could threaten your members’ voluntary credentials. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Hear insights uncovered in the creation and implementation of a state society’s effective government relations strategy and advocacy ground game. Learn how to address the regulatory implications once legislation has been passed. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section

Presenters:

  • Craig Saperstein, Moderator, Pillsbury Law Firm and Professional Certification Coalition
  • Skip Braziel, AICPA
  • Jarrod Clabaugh, OSAE
  • Maureen Thompson, CFP Board

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/5 at 2 p.m. – From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat)

From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first social media talent agent learned about social media marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Eric Kuhn


Wed 2/6 at 8:30 a.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL)

Location: Chicago IL. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Wed 2/6 at 2 p.m. – Convening Leaders 2019 Rebroadcast: Main Stage | Transforming Experiences Into a Positive Force for Change

Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. Learn from Pemberton how any organization can shift their paradigm by getting the most out of their teams to increase customer engagement, company morale, and revenue. Hear how Okamoto overcame adversity and turned her experiences into a platform for advocacy and women’s empowerment. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Steve Pemberton, Chief Human Resources Officer, Globoforce
  • Nadya Okamoto, founder, PERIOD

Wed 2/6 at 2 p.m. – Getting to Know You: Games and Activities that Build Trust and Relationships Among Attendees (Meetings Master Classes 2019 Session 2)

Learn about a variety of activities to get attendees to open up, connect, and bond during a business event. Find out how to broaden the way you think about creating interpersonal connections among your attendees, leverage the host facility and local destination to create fun and memorable experiences, and satisfy the objectives of both your attendees and the meeting host. 0.5 CMP credit. More info/register.

Host: Meetings Net

Presenters:

  • Walter Galanty, President, AIM Meetings and Events
  • Lin Guba, CMP, CMM, Senior Director, Meetings, International Economic Development Council

Thu 2/7 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Washington DC)

Location: Washington DC. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/7 at 12 p.m. – Authentic Networking: No Schmoozing Required

Learn how to reframe networking events so they’re less intimidating, find and create networking opportunities that best suit your personality and preferences, and follow up with new connections to build and grow lasting professional relationships. More info/register.

Host: ASAE Career HQ

Presenter: Phaedra Brotherton, CPRW, JCTC, CDF


Thu 2/7 at 1 p.m. – The Accidental CIO

Technology is growing and changing more rapidly than ever, operating environments are growing in complexity with new privacy rules and regulations and staff members are frequently left to juggle more tasks with less resources. Learn about fundamental questions you need answered by vendors and staff to ensure your technology success in the areas of operations, service and innovation; specific examples of where associations have succeeded with technology; and common failures that may occur and how to avoid those risks. More info/register.

Hosts: 501Works and Ellipsis Partners

Presenters:

  • James Marquis, former CIO, AAPA
  • Moira Edwards, CAE, leader of Ellipsis Partners

Tue 2/12 at 2 p.m. – AI and Innovation for Associations (Association Chat)

How can the power of artificial intelligence work as a tool to boost existing products and services and can it help us reimagine the membership experience? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Ron Moen, CAE, Chief Information Officer & Vice President, Information & Technology, The American College of Chest Physicians


Wed 2/13 at 2 p.m. – AMS Implementation Doesn’t Have to Be a PITA

Discover the three steps for executing a no-hassle, no-headache AMS implementation that doesn’t need to be a pain in the association (PITA). Learn how to avoid common AMS implementation pitfalls, build a strategic AMS implementation plan in three steps, and turn your plan’s objectives into concrete actions. More info/register.

Hosts: ReviewMyAMS and Association Adviser

Presenter: Nate Brown, Business Development Director, Naylor Association Solutions


Thu 2/14 at 12:00 p.m. – #ChapterLove: Collaborating at All Levels

Chapters create the stickiest type of member interactions—local engagement. Have you taken the time to evaluate how you are (or are not) setting your chapters up for success? Are you leading by example? Are you rewarding, recognizing, inspiring and motivating your chapter leaders/volunteers on a daily basis? All your effort trickles down to increasing member love. Join us for this collaborative chapter love fest as we address the often contentious National-chapter relationship woes and make sure you and your chapters are better aligned. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management & Marketing


Thu 2/14 at 12:30 p.m. – Survival Kit for Building Your Buyer’s Journey

Learn about the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. Walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization. More info/register.

Host: .orgCommunity

Presenter: Aimee Pagano, HighRoad Solution


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Nathan Anderson via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.

If you haven’t tried member journey mapping, let me tell you, you’re going to love it. So enlightening, I kid you not. We did one at the Association Component Exchange (CEX) last fall, thanks to the tutelage of Diane Magers, CEO of the Customer Experience Professionals Association. In a two-part post (part 1 and part 2), Billhighway walks you through the steps of this transformative exercise. Put it on your calendar!

Speaking of calendars, MemberSuite suggests making this the year you schedule time for professional growth. Yes! They suggest all kinds of free educational options in the association community (including Association Brain Food) and provide advice on getting your boss to support your professional development needs.

Some quick hits before we get to the list of next week’s free webinars:

  • More calendar talk: why your association should use a content calendar in 2019. (Tim Ebner, Associations Now)
  • Reddit cofounder Alexis Ohanian says we’ve hit “peak social” and users will migrate away from social networks (like Facebook) to more community-focused platforms. Is this an opportunity for associations? (Isobel Asher Hamilton, Business Insider Australia)
  • How to quickly check if a link or website is safe. (Clifford Chi, HubSpot)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/28 at 12:30 p.m.* – New Year, Fresh Start: Clean Data for Big Results

Explore ways to kick off 2019 with optimized data designed to deliver the results your organization is looking for, including the real impact of poor data on your organization, how to identify and understand the root cause of bad data quality, and practical tips and techniques to get your data healthy – and keep it that way. More info/register.

Host: Personify

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/29 at 8:30 a.m. – New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA)

Let’s start 2019 with a discussion around your digital strategy. How are you planning to use web and mobile to create personalized experiences for your members? What (and whom) will you need to help accomplish your goals? Join this Coffee Talk to share your resolutions, hear best practices, and exchange ideas with your peers. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 1/29 at 1 p.m. – Event Technologists: The New Role Taking Over the Events Industry: Who Are These People and Why Are They So Powerful?

Not a geek, not an administrator, this leadership role is now one of the most critical in the event industry. Event technologists could be directing event technology strategy, making purchasing decisions, collecting and interpreting analytics, live wiring experiential touch-points and inventing experiences too. Find out more about the opportunities this role offers corporates, associations and individuals and why it will be the number one job in the industry in 2019. More info/register.

Host: Event Tech Tribe

Presenters: Michelle Bruno, President of the Bruno Group, and Marie-Claire Andrews, CEO of the Event Tech Tribe


Tue 1/29 at 2 p.m. – Branded Entertainment and Content Storytelling (Association Chat)

Guest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/29 at 2 p.m. – 3 Steps to Effective Storytelling to Grow Your Memberships

Are you finding it a challenge to grow membership? For many organizations, the culprit is not telling the right stories to motivate your target audience. Learn how some of the most successful membership organizations use strategic storytelling to attract and engage members. Find out why storytelling is important to grow your membership program, the 5 key ingredients of effective storytelling, and 3 ways to use storytelling to attract new members. More info/register.

Host: Wild Apricot

Presenter: Vanessa Chase Lockshin, The Storytelling Nonprofit


Tue 1/29 at 2 p.m. – The Top Ten Two-Minute Tips for Inclusive Meetings (Meetings Master Classes 2019 Session 1)

Unconscious bias in meeting design can exclude some of your potential attendees and degrade the meeting experience for others. As well as potential legal consequences, overlooking the needs of certain groups or individuals can limit the breadth of contributions and impoverish the experience for all attendees. Learn about simple strategies that can overcome bias and create a welcoming event for everyone. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tahira Endean, CMP, DES, CED, Head of events at the Society for Incentive Travel Excellence


Wed 1/30 from 9 a.m. to 4 p.m. – PCMA Convening Leaders Live Rebroadcast

The PCMA Digital Experience Institute will rebroadcast the most discussed sessions from “Disrupt + Deliver” in Pittsburgh. 5 CMP credits. More info/register.

Host: PCMA Digital Experience Institute


Wed 1/30 at 1 p.m. – Ways to Save: Maximizing Your Meetings Budget

Learn specific methods to generate real cost savings, including metrics to define and measure results. Understand industry issues and trends that impact value based negotiations. Review key cost savings strategies, including room rates, concessions, food and beverage, audiovisual, hotel fees and surcharges for Internet/technology support services. Learn methods to create value formulas and metrics that define, measure and report success. More info/register.

Host: Meetings Today

Presenter: Terri Woodin


Wed 1/30 at 2 p.m. – How to Get the Attention of the New Congress

Learn the best ways to grab the attention of the new members of Congress. More info/register.

Host: Phone2Action

Presenters:

  • Sam Morgante, Deputy Chief of Staff, U.S. House of Representatives
  • Dorian Wanzer, Senior Manager, Grassroots Advocacy, The American Institute of Architects

Wed 1/30 at 2 p.m. – 7 Trends Shaping Experiential Events

Understand the differences between events and experiences. Get basic strategic principles, from portfolio planning to measurement and optimization. Explore experience design methodologies, including security, experience platform development and journey mapping. Learn what major brands are doing to drive engagement and become more memorable, and how to personalize experiences at scale. More info/register.

Host: Pathable

Presenter: Lindsay Martin-Bilbrey, CMP, Pathable


Thu 1/31 at 8:30 a.m. – New Year, New Digital Strategy (Association Coffee Talk, Reston VA)

Let’s start 2019 with a discussion around your digital strategy. How are you planning to use web and mobile to create personalized experiences for your members? What (and whom) will you need to help accomplish your goals? Join this Coffee Talk to share your resolutions, hear best practices, and exchange ideas with your peers. 1 CAE credit. Location: Reston VA. More info/register.

Host: Alexandra Mouw, CAE, and Dan Scheeler, CAE, Results Direct


Thu 1/31 at 1 p.m. – How to Reduce Time-to-Value with Modern Customer Training

For mission-driven organizations and commercial businesses, alike, onboarding customers as quickly as possible is a smart move. Learn how effective training accelerates customer time-to-value, why time-to-value can make or break your success, the critical connection between onboarding and time-to-value, how learning platforms are evolving to support these strategies, how quick wins and learning pathways drive customer engagement, and which customer training KPIs matter and why. 1 CAE credit. More info/register.

Hosts: Talented Learning and Thought Industries

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Samma Hafeez, VP of Customer Success at Thought Industries

Thu 1/31 at 1 p.m. – User Generated Content for Associations

Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Learn how to power your association’s marketing with content created from your members and harness the benefits of user generated content. More info/register.

Host: Unleashed Technologies

Presenter: Chris Forhan, Director of Growth at Unleashed Technologies


Thu 1/31 at 2 p.m. – Payment Processing 101

Learn how payments process through online transactions so you can assure your members of safe and secure ecommerce from your association. Understand payment technology terms, for example, a gateway from a processor and a merchant account from an acquiring bank. Know where your AMS platform meets critical points in the payment processing chain. Learn about fraud management tools that help you mitigate risk on transactions. 1 CAE credit. More info/register.

Host: EnSYNC Corporation


Tue 2/5 at 2 p.m. – From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat)

From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first social media talent agent learned about social media marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Eric Kuhn


Wed 2/6 at 8:30 a.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL)

Location: Chicago IL. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/7 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Washington DC)

Location: Washington DC. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Annie Spratt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs.

LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

Amanda Kaiser shares a list of content, community, and education resources for association professionals, including Association Brain Food Weekly.

Jimmy Daly at Animalz describes three big challenges to producing great content. He’s spot on, but, thankfully, provides advice on how to overcome these challenges.

Some quick hits before we get to next week’s free webinars:

  • 5 content strategies for niche B2B industries. (Ryan Law, CXL)
  • A classic marketing mantra (about pricing) is flawed. (Barry Davret, Medium)
  • 20 of the best free stock photo sites. (Carly Stec, HubSpot)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat)

Special guest Brian Carter will review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/22 at 2 p.m. – Building Event Intelligence: Translating Metrics for You, Your Event and Your Company

Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. More info/register.

Host: MeetingsNet

Presenter: Jason Askew, Product Marketing Manager, Cvent


Tue 1/22 at 3 p.m. – Embracing Data and Technology to Increase Member Engagement (online and Washington DC)

Let’s look at association data and tech investments through an entrepreneurial lens and chat about how to realize their full potential, mobilize our data allies, overcome internal resistance to change, and remain agile. Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Dave Will, founder of PropFuel, will talk about how entrepreneurs use technology to seize opportunities, take informed risks, get meaningful customer feedback, and drive change for improvement. Location: online and Washington DC. More info/register.

Host: Associations Catalyzing Entrepreneurship


Tue 1/22 at 8 p.m. – Common Mistakes in Cross-Cultural Negotiations

Too many international negotiations fail due to cross-cultural misunderstandings on business relationships, differences in business mindsets, and negotiation techniques that don’t translate well across cultures. Find out the adjustments you may need to make to avoid these pitfalls. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Craig Shim, Director and Founder of Alphacrane Intercultural Specialists


Wed 1/23 at 12 p.m. – Ask the Expert Live: Job Search and Career Management Q&A

Get your job search and career management questions answered live—anonymously, if you wish. Take this opportunity to get advice on how to handle a career challenge that’s been on your mind, for example, navigating a delicate situation at your organization or initiating a difficult conversation with your supervisor. More info/register.

Host: ASAE

Presenter: Association CareerHQ’s resident HR expert, Barbara Mitchell


Wed 1/23 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 1/23 at 1 p.m. – #MeetingsToo: How to Prevent & Manage Sexual Harassment at Events

Learn how to identify and prevent sexual harassment at meetings and events, how to take action when an incident takes place and why it matters, and how neglecting prevention and action are contributing to attendee churn and the bottom line. More info/register.

Host: Meetings Today

Presenters: Sarah Soliman Daudin & Courtney Stanley


Wed 1/23 at 1 p.m. – The Future of Experiences: Radical Changes Ahead

Gain insight into the three dimensions of change influencing your audience’s preferences and decisions, and how that requires event profs to think about their design. Understand how you need to shift your attention and focus to get on the cutting edge of this transformation to create events. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters: Greg Boule, Chief Experience Architect, and Tim Simpson, Brand & Engagement Strategist, Maritz Global Events Design Studio


Wed 1/23 at 2 p.m. – Accountability and Difficult Conversations (Washington DC)

It can be challenging to figure out how to approach a difficult conversation and so we avoid having them. Avoiding difficult conversations only makes them worse. Executive coach Carol Vernon will share her framework for having difficult conversations with colleagues or employees. All women in the association technology community are welcome. As always, the meetup will be followed by happy hour. Location: Washington DC. More info/register.

Host: Association Women in Technology Champions

Presenter: Carol Vernon, executive coach, founder, Communication Matters


Wed 1/23 at 6 p.m. – ASAE YP: Drinks & Discover: Virtual Happy Hour

The ASAE Fellows program bestows an honorary recognition on less than 1 percent of the ASAE membership. Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. More info/register.

Host: ASAE Young Professionals

Presenters:

  • Hannes Combest, FASAE, CAE, Chief Executive Officer, National Auctioneers Association
  • Matthew D’Uva, FASAE, CAE, Chief Executive Officer, International Association for the Study of Pain
  • Tonya Muse, FASAE, CAE, Executive Director of the Council of Manufacturing Associations at the National Association of Manufacturers
  • Antoinette Samuel, FASAE, CAE, Deputy Executive Director, National League of Cities

Thu 1/24 at 12 p.m. – The Ins and Outs of ASAE’s Gold Circle Awards: What to Know Before You Apply

The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Hear from Gold Circle Award Committee leaders, judges, and past winners about how you too can create a winning entry in this year’s competition. More info/register.

Host: ASAE


Thu 1/24 at 12 p.m. – Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap)

U.S. federal and state laws mandate actions to protect certain personally identifiable information. In Europe, the General Data Protection Regulation (GDPR) that went into effect in May 2018 may affect U.S. organizations if they process data of individuals located in the EU. In Canada, Brazil, Japan and other countries, stricter privacy laws are in effect, or will take effect soon. Learn how to handle the common privacy and data security issues facing associations. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE

Presenter: Razvan Miutescu, technology and governance attorney with Whiteford, Taylor & Preston


Thu 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

We are not strangers to reviews. We depend on them for nearly every purchase in our personal lives. But what about in our member’s business lives? You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn what you need to do to get started. More info/register.

Host: The Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden


Thu 1/24 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Web Courseworks

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 1/24 at 1 p.m. – The Stickiest New-Member Engagement Programs 

Learn how associations improved their new member renewal rates by over 9% using four new-member onboarding strategies. Find out how to create a new-member engagement program, improve an existing onboarding program, and understand the link between underused programs and member engagement. 1 CAE credit. More info/register.

Host: GrowthZone

Presenter: Amanda Kaiser, founder, Smooth the Path


Thu 1/24 at 2 p.m. – An Insider’s Perspective: 5 Can’t-Miss Association Events of 2019

A frequent attendee at major association events will reveal which ones he thinks will give association executives and professionals the best return on investment. Find out which event or meeting is best for your association role, how to justify the expense of event attendance to your executive director or board, and the top five association conferences worth attending in 2019. More info/register.

Host: Protech Associates

Presenter: Protech Associates’ Charlie Sapienza


Thu 1/24 at 2 p.m. – Hotel Industry Forecast: What Meeting Planners Can Expect in 2019

Receive a finely-tuned perspective on which markets have a growing pipeline of hotels with meeting space, discover factors impacting the industry including Airbnb, conference and convention renovations, environmental issues and seasonal impacts. More info/register.

Host: Smart Meetings

Presenter: Chris Klauda, Senior Director, Market Insights at STR


Thu 1/24 at 2:30 p.m. – Why Associations Should Focus on Key Accounts in 2019

Larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Tue 1/29 at 2 p.m. – Branded Entertainment and Content Storytelling (Association Chat)

Guest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 1/31 at 1 p.m. – How to Reduce Time-to-Value with Modern Customer Training

For mission-driven organizations and commercial businesses, alike, onboarding customers as quickly as possible is a smart move. Learn how effective training accelerates customer time-to-value, why time-to-value can make or break your success, the critical connection between onboarding and time-to-value, how learning platforms are evolving to support these strategies, how quick wins and learning pathways drive customer engagement, and which customer training KPIs matter and why. 1 CAE credit. More info/register.

Hosts: Talented Learning and Thought Industries

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Samma Hafeez, VP of Customer Success at Thought Industries

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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