UPDATED 5-11-20… look for “NEW” in front of date

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events, design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team.

Student/fraternal chapters. Will college students return to campus this fall? Who knows! If you have student chapters, WBT Systems shares some ideas for creating a virtual fraternal or student chapter experience.

Engaging virtual events. I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!) and I can tell you, NDP Live was not a boring online event. However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better.

Virtual conference networking. One of the reasons NDP Live was an effective learning experience is because participants had a chance during the breakout sessions and post-event happy hour to share ideas. A critical component of any digital learning experience is connecting with others. In their most recent post, MemberSuite describes options for attendee networking at virtual events. Some may only apply to virtual campus platforms, but others make sense on any online platform.

Digital learning experiments. Associations now have permission to play with digital experimentation so take advantage, but keep this advice from Lowell Aplebaum, CAE, in mind: “If you want your digital learning experiences to stand out, they have to embrace adult learning approaches—specifically they have to be virtual-experiential and interactive.” Exactly.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • A parody screensaver for anxious times. (Zooooom.us)
  • Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. (Yeti)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Make a sauce, pesto or other condiment-type-thing once, then bring it back for encore performances, like striped mullet with chermoula or turmeric sauce. Or flounder with dill pesto—the pesto is returning tonight as an accompaniment for sautéed soft shell crabs, not that they need anything.
  • Let’s get something straight, I’ve always liked making bread, I’m not a pandemic-Johnettey-come-lately bread baker, although I encourage that trend and welcome all of you to our fold. This weekend we demolished a loaf of buttermilk honey bread, a recipe from The Bread Bible by Beth Hensperger, which is on sale for only $2.99 right now—Kindle version. And, thank god, I just learned today that my yeast order from King Arthur is on its way. Phew.
  • I dug out a bunch of wild salmon fillets from the deeps of our chest freezer to make salmon and bok choy green coconut curry—made mine with pac choi, a bok choy cousin. Dang, it was good, especially over the frozen cauliflower rice I forgot I had.
  • Sautéed greens are usually on our menu once a week. This week, the mix included kale, radish greens, turnip greens and green cabbage, along with bacon, spring onions, carrot, jalapeno, orange bell pepper, dried apricots and sliced almonds.
  • The highlight of the week might have been a cocktail, although the curry was right up there: retox cocktail featuring muddled jalapeño slices, maple syrup, lime juice (instead of lemon) and reposado tequila. On the side, Hickory Grove cheese from Chapel Hill Creamery was a nice balancing act to the tart heat.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/8 at 12 p.m.* – Meeting Executive Re-Think Tank on Lessons Learned & Continued Impact

Join a virtual roundtable to debrief, debate and discuss COVID-19’s impact on our businesses, events, teams, and the overall meeting and events industry. In a moderated, peer discussion format we will focus on lessons learned and what we see happening in the months ahead. Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. More info/register.

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra W. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/8 at 1 p.m. – Short-Term Pivots, Long-Term Implications: Navigating the Path to the New Normal

The situation created by the spread of the coronavirus and COVID-19 has made it necessary for most of us to re-think our learning businesses and make rapid, often difficult decisions to get by in the short term. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. So, we hope you will come prepared to share what you are doing and your perspective on the future. More info/register.

Host: Leading Learning

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders of Tagoras and Leading Learning
  • Mona Johnson, MBA, CAE, managing director, SRNT University, Society for Research on Nicotine and Tobacco (SRNT)
  • Jack Coursen, director, ASHA Professional Development, American Speech-Language-Hearing Association (ASHA)
  • Maddie Grant, culture designer and digital strategist at Human Workplaces

Fri 5/8 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/8 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/8 at 2 p.m. – The Impact of COVID-19 on Small Staff Associations: A CEO Dialogue

The COVID-19 pandemic has created significant financial and workforce challenges, meeting cancellations, and planning disruptions for all associations. The impact on small-staff associations is magnified by their leaner resources, smaller budgets, and limited ability to pivot in the face of turbulence. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register.

Host: ASAE

Presenters:

  • Kerwin Brown, CAE, president and CEO, Bakery Equipment Manufacturers and Allieds
  • Janice Crampton, CAEP, executive director/CEO, Association of Independent School Admission Professionals
  • Tara Puckey, chief staff officer, Radio Television Digital News Association
  • Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives
  • Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership

Mon 5/11 at 12 p.m. – Secrets to Work/Life Balance for the Working Mom

We all have responsibilities, whether caring for children or elderly parents or pursuing personal interests, activities, or hobbies. Some of us are in the “sandwich generation,” meaning that we’re juggling the challenge of school-age children and aging parents or family members. We must be equipped to resolve personal and workplace issues, juggle conflicting responsibilities and balance personal and workplace roles. Learn how you can balance your act – when family life matters from someone who has conquered the balancing act and lives and works stress-free. More info/register.

Host: MPI

Presenter: Sharon M. Weinstein, MS, RN, CRNI-R, FACW, FAAN, CSP


Mon 5/11 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/12 at 7 a.m. – IMEX Community Day Rebroadcast: Prepare Your Organization For Post COVID-19

No one knows exactly what the world will be like after COVID-19. Waiting to act until the pandemic subsides could be detrimental to your organization. Learn about the importance of building ecosystems, agility and data and hear an industry panel consider the implications for business events. More info/register.

Host: PCMA

Presenters

  • Rik Vera, international business strategist
  • Tracy Bury, Deputy Chief Executive at the World Confederation for Physical Therapy
  • Gerd De Bruycker, marketing director at Cisco Systems
  • Dale Parmenter, founder, drpg

NEW: Tue 5/12 from 9 a.m. to 2 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Tue 5/12 at 2 p.m. – Case in Point Lessons Learned from a 12-hour GMID Virtual Broadcast (Session 1 of 2)

On April 14, MPI hosted a 12-hour virtual broadcast, bringing together 11,000 community members from around the world for a solutions and action-based summit for Global Meetings Industry Day: Virtual. What lessons did MPI learn from this experience, what will MPI do differently next time and how can organizations be agile enough to make changes when crises occur. Join us for this conversation on digital broadcast events—one of the many types of virtual experiences that can help bring communities together. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Lori Pugh Marcum, CMP, CMM, HMCC, Lead Manager, Event Programs & Production, Meeting Professionals International


Tue 5/12 at 2 p.m. – Expert Tips for Producing Virtual Experiences that Resonate on Any Budget

Learn the important implications behind letting content and strategy drive your virtual solution, as well as the reasoning behind using a production team to support the delivery of various software platforms. Hear about the successes – and stresses – of the virtual production process. More info/register.

Host: Smart Meetings

Presenters:

  • David Kenyon, Senior Vice President of Production at LEO Events
  • Chad Hines, Vice President, Sales & Live Events at Bluewater
  • Shelley Hodgkinson, Senior Director of Event Solutions for Walmart

Tue 5/12 at 3 p.m. – Cultivating True Success in the “New Normal” (Session 2 of 2)

We are living in unprecedented times that are and will continue to evolve and change our lives forever. How can you cultivate True Success in the New Normal? Hear three vital steps to help you flourish, regardless of what is happening in the world. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Dr. Elizabeth Lombardo, Ph.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC


Tue 5/12 at 3 p.m. – How Do Members (Especially New Members) Want to Be Engaged?

Join us as we each slip into our member’s shoes and look at engagement from their perspective. Discuss how engagement feels, and the seemingly benign things associations do that derail engagement. Weigh in on the differences in member engagement between trade and professional associations. Share engaging ideas that you can use in your career and for your association. More info/register.

Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media

Presenters:

  • Reggie Henry, CAE, Information and Engagement Officer, ASAE
  • Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment
  • Eric Lanke, President/CEO, National Fluid Power Association
  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC

Tue 5/12 at 6 p.m. – Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer

If you have Google Analytics, you have insights waiting to be discovered. Learn about the proper setup of Google Analytics, the most useful reports in your Analytics, which reports answer which questions and support which decisions, and how to make sure you get the right information out of your Analytics quickly and efficiently. More info/register.

Host: Orbit Media

Presenter: Andy Crestodina, Co-Founder/CMO, Orbit Media


Tue 5/12 at 7 p.m. – Grapes and Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde


Wed 5/13 at 5 a.m. – Pivot Your Event from Live to Virtual

‘Anything that can go wrong, will go wrong’ is a common maxim of event planners globally, who navigate the often choppy-waters of event disruptions. With COVID19 driving face-to-face events online, how do you make the immediate pivot to turn an in-person event into a compelling virtual experience? Hear case studies of companies that have switched to large scale virtual events in the past few months, learn to navigate the digital environment and develop ways to design for peak audience engagement online. 1 CMP credit. More info/register.

Hosts: PCMA and MISE

Presenter: Darren Chuckry, Chair of the Marketing Society and the Regional VP of PCMA


NEW: Wed 5/13 from 9 a.m. to 1:30 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Wed 5/13 from 10:30 a.m. to 1:30 p.m. – Tap Chapters as a Member Engagement Channel

Dive deep into the data on membership needs, loyalty, and behavior. Exploring the data, we’ll work to create strategies that help your chapters generate engagement and value based on your members’ career stages. Not only will you walk away with a playbook of new ways to engage the next big wave of individuals starting their careers or reinventing themselves, but you’ll also uncover ways to better prepare volunteers to be the face of your association. 3 CAE credits. More info/register ($29 fee includes $10 Grubhub eGift Card for lunch).

Hosts: Billhighway, Mariner Management and Community Brands


NEW: Wed 5/13 at 11 a.m. – The ROI of Words

As important as website design and functionality is, so is excellent influence copy, perhaps more important. Regardless of your desire, getting members back into the fold or inviting the uninitiated, you must clearly explain the value of membership. Learn how to write the kind of benefit (or “what’s in it for me”) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president, Rigsbee Research


Wed 5/13 at 12 p.m. – Optimize Your Data to Deliver Conversion

Most associations are sitting on a wealth of transactional and behavioral data about their members. With so many data sources, it’s hard to know how best to use them. Learn how to develop the right segmentation strategy to ensure conversion, build an engagement algorithm that supports marketing and membership efforts long term, and use your marketing technology tools to take immediate action on the stories your data reveals. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Maneesha Manges and Adam Higgins of HighRoad Solutions


Wed 5/13 at 12 p.m. – Avoiding Burnout and Managing Stress

Stress is commonplace for those who work in the meetings industry. “Event Planner” continues to land in the top five – on the top 10 list – of the most stressful careers year after year. While those in this industry are ‘used’ to some level of stress, it seems that it is not going to lighten up anytime soon – for anyone. hear from a 25+ year meetings executive who left the industry after her own experience with burnout. Her story, what to look for, what it looks like if you do nothing about it, and immediate (and simple!) ways you can protect yourself from falling into the burnout rut. 1 CMP credit. More info/register.

Host: MPI

Presenter: Rachelle Stone, Trusted Adviser, Consultant, & Coach, R Stone Consulting


Wed 5/13 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/13 at 1 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

The fundamentals of great in-person events also apply to virtual events: promotion, registration, driving and capturing attendee engagement, gathering feedback, etc.—but there are some unique differences and details you should be aware of if you want to make the successful transition to virtual. More info/register.

Host: Meetings Today

Presenter: McNeel Keenan, Vice President, Product Management, Cvent


NEW: Wed 5/13 at 1:15 p.m. – Not Just ‘Phoning It In’: Ensuring Productivity in the New Reality

Organizations around the world have been forced to move to a completely digital workplace. The good news is that building a productive digital workplace isn’t nearly as difficult or expensive as renovating your physical office space! While digital workplace tools are easier than ever to deploy, a lack of planning and structure can obstruct collaboration and communication. CAE credit maybe. More info/register.

Host: FAR (formerly the Finance & Administration Roundtable)

Presenters: Tom Jelen, Strategic Consultant, Delcor  & Dan Lautman, Senior Technology Consultant, Delcor


NEW: Wed 5/13 at 2 p.m. – Legal Governance Challenges for Associations During a Pandemic

COVID-19 has not only thrown a huge monkey wrench into associations’ planned in-person meetings and conferences, but has also thrown a big curveball into association governance. This webinar will answer a host of pressing governance questions and offer real-time, practical advice and guidance, best practices, and suggestions for avoiding pitfalls. More info/register.

Host: Association Societies Alliance

Presenter: Jeffrey S. Tenenbaum, Esq. Managing Partner Tenenbaum Law Group LLC


Wed 5/13 at 2 p.m. – Going Virtual Overnight: A Retrospective

In March, when workplaces everywhere found themselves suddenly needing to support a fully remote staff, even those that had started down the path of accommodating more telework and remote-only employees were thrown for a loop. So, let’s talk about it. Agile methodologies include the concept of a retrospective – taking the time, as a team, to look back on a specific period of time or event and discuss what went well, what went not-so-well, what happened, what didn’t happen, and what should happen next time. Let’s work together to create real, helpful insights and guidance for our peers (and future selves). More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 5/13 at 2 p.m. – Monetizing Your Virtual Conference When Competing with Free

Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. Explore virtual experience quality filters that will best position your event for participation, value and revenue.

Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Lisa Block, Executive Vice President, Conference Strategy & Design, Velvet Chainsaw Consulting
  • Dave Lutz, Managing Director, Velvet Chainsaw Consulting

Wed 5/13 at 2 p.m. – Growing Non-Dues Revenue in Times of Crisis & Beyond

Most associations are facing challenges when it comes to generating non-dues revenue during our current crisis. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. 1 CAE credit. More info/register.

Hosts: Naylor Association Solutions and Association Adviser

Presenters:

  • Laura Taylor, Vice President of Digital Operations, Naylor Association Solutions
  • John Bacon, Senior Group Publisher, Naylor Association Solutions

Wed 5/13 at 2 p.m. – The New Turnaround CEO

In this crisis, leaders have been thrust into the role of turnaround CEO. From setting short-term, survival strategies to establishing the vision necessary for long-term sustainability, association CEOs must maintain some level of stability while leading organizations through rapidly evolving challenges and opportunities. Gain an understanding of the critical skills for “turnaround” leadership. Distinguish between leadership approaches for times of stability and approaches for times of significant change or crisis. Gain leadership insights and best practices from the front lines of COVID-19 that can be applied across association sectors. More info/register.

Host: McKinley Advisors

Presenters:

  • Abe Eshkenazi, CAE, CEO of the Association for Supply Chain Management
  • Bob Chalker, CEO of NACE International
  • Jay Younger, FASAE, president and CEO of McKinley Advisors
  • David Gammel (facilitator), FASAE, CAE, principal, McKinley Advisors

Wed 5/13 at 2 p.m. – Boosting Audience Engagement at Virtual Meetings

As more meetings are taking place remotely, with attendees joining virtually, event planners must content with a wide range of challenges and distractions in keeping their interest. Hear strategies for delivering a virtual meeting program that truly engages your audience and elevates your event to must-attend status. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Beth Surmont CAE, CMP, Director of Experience Design, 360 Live Media
  • Judy Rees, virtual facilitator
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Wed 5/13 at 2:30 p.m. – Unlocking Engagement in a Remote World with Digital Events

Over the past month, planners are faced with the challenge of transitioning their events to the virtual world. Learn how meals can bring everyone to the table while they log in remotely, driving not only attendance but also engagement from attendees. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Heather Grobaski, Grubhub


NEW: Thu 5/14 from 8:30 a.m. to 2 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Thu 5/14 at 11:30 a.m. – Fundamentals of Member Marketing for Small Staff Associations

Learn how to develop member personas and understand members by loyalty segments, a 5-step member recruitment process, and top ways for recruiting and retaining members. More info/register.

Host: YourMembership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, Community Brands


Thu 5/14 at 12 p.m. – Leading Virtual Teams Effectively and Productively

Hear ideas and tips that will increase your leadership effectiveness and teamwork productivity, when working remotely. Understand the link between trust and effective and productive leadership and teamwork. Learn tangible and measurable actions you can take immediately in the areas of communications, information sharing, interactions, empathy, dealing with customers, and more to increase your leadership effectiveness, team productivity, and customer and vendor retention. More info/register.

Host: MPI

Presenter: Dr. Yoram Solomon, the author of The Book of TrustCulture Starts with YOU, Not Your Boss


Thu 5/14 at 12:30 p.m. – Scholarly Events: Is Virtual the New Norm?

With the global uncertainty around physical conferences, it’s unclear when live events will be held again. Some believe that they won’t be back before the end of this year. So, we have invited a group of experts to discuss how research conferences may be changed forever. In this webinar, we will look at the biggest questions around virtual conferencing and address some of the key issues. More info/register.

Host: Ex Ordo


Thu 5/14 at 1 p.m. – Nonprofit Data for Beginners: Hunting Down the Data 

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. More often than not, the most useful data won’t be found already neatly laid out in a spreadsheet. You might find extremely valuable data in handwritten staff notes, in multiple software systems, or public repositories. We’ll discuss where different data can live, which sources of data might be useful, and where and how you can collect it to be ready for analysis. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/14 at 2 p.m. – How We Pivoted to a 100% Virtual Event in 2 Weeks

Just two weeks before their annual two-day conference, ASi shifted their iNNOVATIONS conference to a 100% virtual event—with an 81% increase in attendance. Learn how they used three different types of video to deliver an engaging virtual experience; best practices for sponsorship, registration pricing, and non-dues revenue; how they made the most of their website and mobile app to deliver conference materials; and community-building tools like virtual “appy hour” and private group chats. More info/register.

Host: Gather Voices

Presenters:

  • Edward Wendling, Global Vice-President of Advanced Solutions International (ASi)
  • Michael Hoffman, co-founder and CEO of Gather Voices

Thu 5/14 at 3 p.m. – Staying Connected and Relevant with Members

Finding ways to provide members with relevant information and services in their time of need is critical to staying relevant and building loyalty. In this session, we’ll discuss ideas and tools to provide useful, relevant content to members to keep them engaged during this time of unique challenges. More info/register.

Host: Association Analytics


Thu 5/14 at 3:30 p.m. – The Evolution of Work in Disruptive Times

As we adapt to what will likely be a long road to the newest version of “normalcy,” we will need to become more resourceful, innovative, and creative in how we will get out work done through flexible, agile, and cost-effective means. Hear tips for shifting organizational culture toward the new world of work; how to utilize technology to improve workflow efficiency, communication, and management via virtual work collaboration; and how to leverage the rise of the flexible workforce. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Stuart Meyer, Founder & Storyteller at Social Frequency Media


NEW: Thu 5/14 at 4 p.m. – What Do You Do When Everyone Has to Work Remotely? Technology Take-Aways & Lessons Learned

Within a few days, organizations were faced with transforming their daily, brick and mortar operations into a virtual environment, leaving several key business functions to be rethought, and quickly. Walk away with a tool kit that can be used to immediately enhance your current virtual operations as well as considerations for your business continuity plans. 1 CAE credit. More info/register.

Host: Mid-Atlantic Society of Association Executives

Presenters:

  • Brian Atchison, PICS ITech
  • Terry Rossi, PICS ITech
  • Chris Hartman, PA Med Society, Senior Director of IT
  • Marty Raniowski, PA Med Society, Executive Vice President
  • Heather Wilson, PA Med Society, Deputy Executive Vice President
  • Jason Harbonic (Moderator), Association, TEAM

Fri 5/15 at 12:30 p.m. – Event Contracts in the Age of COVID-19

Join us for Legalease with the Ladies, the first in a series of legal topics in the Meetings & Events industry. Discussion will include: contract clauses related to COVID-19, general contract language, and Q&A. More info/register.

Presenters:

  • Barbara Dunn, partner at Barnes & Thornburg LLP (representing group clients)
  • Lisa Sommer Devlin, Devlin Law Firm P.C. (representing hotel clients)

Fri 5/15 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/15 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/15 at 2 p.m. – The Cvent Source: Group Business Insights

This series of webinars is based on proprietary data from the Cvent Supplier Network (CSN), overall meetings and events trends, and observations from proven third-party experts in the hospitality space. Join us for a monthly look at planning for the industry’s restart. More info/register.

Host: Cvent

Presenter: Jeffrey Emenecker, Senior Director, Analytics, Cvent


NEW: Tue 5/19 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Tue 5/19 at 1 p.m. – Advocacy from Afar: 6 Takeaways for Advocacy and Conference Programs during (and after!) COVID-19

The COVID-19 outbreak cancelled annual conferences and fly-in plans for many associations. As a result, associations are turning to virtual and remote options to facilitate engagement among their members and with policymakers. At associations pivot to virtual advocacy, what tactics should they leverage? What new technologies can they employ? Can they still involve vendors and generate non-dues revenue with virtual fly-ins and conferences? Find out the answers to these questions and more in this webinar featuring association advocacy and event experts sharing their experiences helping associations advance their priorities while traditional fly-ins, conferences and face-to-face meetings are impossible. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Kristin St. John, Deputy Director, National Association of Community Health Center
  • David Lusk, Founder, Key Advocacy
  • Matthew Zablud, Partner, Beekeeper Group
  • Bridgid Myers, Principal, Forward Events Group

NEW: Wed 5/20 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


NEW: Thu 5/21 from 11 a.m. to 3 p.m. – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Thu 5/21 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Find out about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Fri 5/22 at 1 p.m. – Virtual Idea Swap: Chapters in the COVID-19 Era

It’s safe to say that our support for components (chapters et al) took on a different look this past month. With three months under our belts, let’s look at what’s working, what needs to be changed and what’s next. We’ll use Zoom Breakout rooms to problem-solve the questions you bring. Come with your virtual sleeves rolled up. More info/register.

Host: Mariner Management


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too. So, I’m sorry or you’re welcome, whichever one applies.

Virtual worlds for association events. Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. But after attending MemberSuite’s The Echo Virtual Summit (powered by VirBELA), I am sold.

My virtual summit experience didn’t require a VR headset like some of the experiences described by Lowell Aplebaum and Rhea Steele. They suggest associations go beyond Zoom and other web-conferencing tools and consider virtual reality for association meetings and events. “If we are looking to affirm our associations are dynamic, meaningful homes for connection and community, it is time to start looking further forward and creating elevated connection experiences.”

Then, see what Aaron Frank at Singularity Hub has to say about the spiking interest in virtual worlds for online collaboration. Virtual worlds don’t have the same issues of “non-verbal overload” and “lack of spatial distance” that cause Zoom fatigue. “In virtual worlds, users feel like they are at a place together and that place is persistent. This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging—from Elisa Pratt at Association Success.

Virtual presenters. WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors.

Chapter virtual education. Chapters have always been the community hub for members—and they can continue that role with virtual events. Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education.

Virtual conference session formats. Arianna Rehak at Matchbox Virtual Media explains how to design virtual conference sessions for different outcomes, for example, teaching a process, stoking community conversation, and more.

Virtual event sponsorships. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • 20 great questions to ask right now instead of “How are you doing?” (Elizabeth Weingarten, Quartz)
  • Your assignment: search for and buy local cheese. America’s artisan cheese industry is struggling to survive without restaurants. (Anne Saxelby, Eater)
  • “My restaurant was my life for 20 years. Does the world need it anymore?” She writes like a goddess, but this is anguishing to read. (Gabrielle Hamilton, New York Times)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • I’m constantly jotting down and pinning recipe ideas, including one recently for stuffed flounder. But when it was time to cook, I found myself ignoring the recipe and winging it instead. And you know what? It was fantastic. I mixed up a package of thawed and squeezed frozen spinach, sort of softened cream cheese, grated parmesan, chopped parsley, garlic powder, and a mix of Italian and panko breadcrumbs. Topped the fillets, baked, and wow. Trust your gut, people.
  • The next night I topped striped bass with some homemade basil pesto. I make lots of pesto during the summer and freeze it for the rest of the year.
  • Because I have a surplus of sage, I made sage-walnut pesto this weekend. I plan to toss it with roasted caramelized kabocha squash for tonight’s dinner. And what else? Maybe I’ll add it to some fish, potatoes (now that would be good) or root veggies, and freeze what I don’t use this week.
  • In a chicken-buying frenzy at Mae Farms a few weeks ago, I took home a bunch of drumsticks they had from Dawnbreaker Farms. Farm chicken looks so much better than supermarket chicken—pinker and not water-logged and puffed up like it’s on roids. I made this turmeric chicken recipe. Oh my, so good. I added extra water to the sauce and now I have leftover sauce too. I’m tempted to slurp it down plain but will resist and use it on something else, maybe eggs or rice.
  • Never has risotto been so easy. I made lemon risotto with asparagus, peas and leeks in the Instant Pot. It’s a forgiving method. After the initial steam, I left it for a few hours while we hung out on the deck. When I came back in, I finished the recipe. The rice didn’t have that bite like regular risotto but it tasted fantastic so no biggie.
  • I can’t seem to keep my flour canister full. Last weekend, I made cinnamon swirl quick bread for Sunday breakfast—and snacks and dessert. I chose this recipe because I had all the ingredients in house, including some very old buttermilk—regular buttermilk will do fine for the recipe. Somehow the bread was all gone by the next morning.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/1 at 9 a.m.* – Exec Connect: Navigating the New Normal

What does the future look like for your Association: business as usual, new norm, or time to make changes. How is your association demonstrating leadership to its members and community? Are you finding board members more receptive to change? What does a down economy mean for your association….how are you preparing  for shortfalls (budget, membership, advertising)? 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Gregory Offner, keynote speaker and disruption expert

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/1 at 12 p.m. – Technology Continuity in Times of Crisis: A CEO and CIO Dialogue

The COVID-19 pandemic has posed the biggest business continuity challenge the association community has ever seen. Organizations have adapted their operations to function in an emergency situation with no endpoint in sight. Looking forward, CEOs and CIOs should have critical conversations as they continue to refine their technology response to workforce changes. How resilient and adaptive are our business-critical systems? Are we providing seamless service delivery to our employees and members? How will our technology need to change when we return to an office environment, and what modifications will need to be made to support a hybrid workforce? More info/register.

Host: ASAE

Presenters:

  • Mark Golden, FASAE, CAE, executive director, National Society of Professional Engineers
  • John Sullivan, chief information officer, American Chemical Society
  • Mark Dorsey, FASAE, CAE, chief executive officer, Construction Specifications Institute
  • Kara Freeman Lee, MBA, PMP, CAE, senior vice president and chief operating officer, American Council on Education
  • Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership

Fri 5/1 at 12 p.m. – Food Safety: What is the New Normal and How do Meeting Planners Need to Prepare?

While COVID-19 has not been proven to be transferable through food, can it theoretically be possible? Think about all the touch points there is with the food and beverage we serve at events. Food safety is something planners often overlook, relying on caterers to handle. In the new normal, what do we need to consider about our attendees safety as it relates to the food and beverage we serve them. Buffets vs plated vs boxed? Single-serve prepackaged food? Seating & social distancing? Sneeze guards? Number of servers? Hand washing stations? Bottled water? 1 CMP credit. More info/register.

Host: MPI

Presenter: Tracy Stuckrath, Founder and Chief Food Officer, Thrive! Meetings & Events


Fri 5/1 at 1 p.m. – How the American Association of Geographers (AAG) Took Their Annual Meeting Virtual

Hear how AAG moved their annual meeting to virtual. As an early April conference, they were one of the first to have to make the shift. 1500+ people attended virtually over a 5 day period. Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. This presentation will be followed up with a live Q&A session with special guest, Reggie Henry. More info/register.

Host: OpenWater

Presenters:

  • Oscar Larson, Director of Conferences, AAG
  • Reggie Henry, CIO of ASAE
  • Kunal Johar, CTO, OpenWater

Fri 5/1 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/1 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeings are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/1 at 12 p.m. – Reactor, Planner, Experimenter? Diverse Approaches = Better Outcomes

Do you find yourself learning more in a retrospective than the kickoff? How do you figure out the real question or problem you are trying to solve rather than reacting to a series of symptoms? Join a panel of your peers to discuss: What does it mean to you to identify and treat causes versus symptoms? Do you have an a-ha moment AFTER you are in the heat of a problem of the root case? How do you set up an environment to ‘work to learn’? More info/register.

Host: George Rears


Mon 5/4 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

NEW: Mon 5/4 at 3 p.m. – Market Transformation Series: Associations

One of the biggest reckonings the current pandemic has brought to the surface is whether traditionally relied upon systems for delivering value are still pertinent. Nowhere has this conversation gone on longer than in the association market, where traditional membership value and models of delivery have ruled for decades. This discussion among association leaders and managers will take a look at the changing landscape for associations, the serious decisions they are facing, give a general guide on the discussions that are currently taking place on how to adjust for the climate, and hopefully bring into focus a future that is anything but certain. More info/register.

Host: Event Leadership Institute

Presenters:

  • Amy BurkeSenior Vice President, Engagement, Association Solutions, MCI – USA Association Solutions, and Executive Director, Special Libraries Association
  • Erin Fuller,President, MCI – USA Association Solutions
  • Kevin White,Founder & Chief Strategist, XPL
  • Kiki L’Italien,CEO, Association Chat
  • Paul Van Deventer,President & CEO, Meeting Professionals International

Tue 5/5 at 11:30 a.m. – Validate Your UX: How to Get the Most Out of Your Website Budget

Understand what usability testing is and why it is an important investment. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register.

Host: Astriata


Tue 5/5 at 12 p.m. – Creating Quick Wins for Convincing Your Team to Use Data Analytics (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.


NEW: Tue 5/5 at 12:30 p.m. – A Meeting of the Membership Minds
Join a discussion about running membership programs during a crisis. We will start the conversation and then field questions about the challenges we are facing and the changes we are making in growing and maintaining membership programs in these unusual times. Join meeting. Meeting ID: 920 3258 2452. Password: 116939.

Hosts: Scott Oser and Dan Ratner


Tue 5/5 at 2 p.m. – COVID-19: Moving from Triage to Modeling a Future for your Association

Association executives have spent the past few weeks in triage as a result of the COVID-19 pandemic, moving operations to a virtual environment and making decisions about upcoming activities, meetings, events, and general operations. Scenario modeling and planning for the future are the next logical steps. Explore how to use scenario modeling to develop a plan with multiple options to address the rapid changes occurring in these challenging times. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Lisa Stover, CPA, CGMA, CAE, principal, CLA (CliftonLarsonAllen LLP)


Tue 5/5 at 2 p.m. – Staying Afloat: How Nonprofits, Associations and Corporations are Coping During COVID-19

Associations reliant on member renewals, nonprofits dependent on fundraising, and corporations who need to build and retain clients are all suffering during the 2020 Coronavirus crisis. Join a discussion with public and government affairs professionals from all three sectors to hear what’s happening on the ground and to learn best practices you can apply to your work. We’ll also discuss the Payment Protection Program, and how organizations are securing funding and resources for their employees. More info/register.

Host: FiscalNote

Presenters:

  • Jan Masaoka, Chief Executive Officer, California Association of Nonprofits
  • Mary Kate Cunningham, Vice President of Public Policy, American Society of Association Executives
  • Doug Pinkham, President, Public Affairs Council
  • Sherry Whitworth, Managing Director, FiscalNote

Tue 5/5 at 2 p.m. – Monetizing Virtual Events: Building Sponsorship Strategies

We’ve all been asked to make the leap to virtual events with unprecedented speed, and while virtual events can augment the reach of physical events, how can you monetize these events. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. Find out how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Meg Fasy, founder, FazeFWD


Tue 5/5 at 2 p.m. – Effective Speaker Training for Virtual Events

Learn how to train your speakers to give online presentations that kick-ass. Hear about the fundamentals of effective storytelling, how to create a persuasive presentation structure, tips for creating (and keeping) engagement in a virtual environment, and the traps of virtual presenting and how to avoid them. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Kerri Garbis, President & Founder, Ovation
  • Jamie Timperley, President, Dynamic Events
  • Allie Magyar, CEO, Hubb

Tue 5/5 at 2 p.m. – Technically Speaking: How to Talk AV

Learn the basics of audio-visual, including some equipment terminology, tips on working with your supplier, and ideas for when you’re working with a tight A/V budget. At least you’ll be able to speak in a common language with your supplier to ensure efficient planning and amazing results. More info/register.

Host: Smart Meetings

Presenter: Michael Granek, CSEP, President & COO of the Event Leadership Institute


Tue 5/5 at 4 p.m. – Association Women Technology Champions (AWTC) Cinco de Mayo Happy Hour

Join us for a virtual AWTC Happy Hour on Cinco de Mayo! Come with your best fun Zoom background and a non-work related fact about yourself. It’s going to be a party (social distance style). And don’t forget your preferred beverage. More info/register.

Organizer: AWTC

Hosts:

  • Tori Miller Liu, Director, Information Systems, American Speech-Language-Hearing Association
  • Christina (Tina) Marmor, Director, Marketing Events, Fonteva

NEW: Wed 5/6 at 11 a.m. – The ROI of Words: How to Write Website Copy that Will Drive Member Renewal and Recruitment

As important as website design and functionality is…so is excellent influence copy…perhaps more important. Regardless of your desire…getting members back into the fold or inviting the uninitiated…you must clearly explain the value of membership. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, president, Rigsbee Research


Wed 5/6 at 12 p.m. – Prosperity and Adversity: A Decade of Data and Insights

The Great Recession, February 2020, and today—these three points in time provide us with a remarkable window into the economy and how associations have navigated, responded and even thrived in times of prosperity and adversity. We will share data from our Economic Impact on Associations study, which originally launched during the Great Recession in 2009 and has gathered data every year since—including in the weeks leading up to the COVID-19 crisis. We’ll also share data collected in early May, which will provide a snapshot of where we stand today. More info/register.

Host: McKinley Advisors

Presenter: Shelley Sanner, M.A., CAE, Senior Vice President of Industry Relations, McKinley Advisors


Wed 5/6 at 12 p.m. – Driving Revenue when the Engine Stalls

In the blink of an eye, the pursuit of additional association revenue has shifted from nice-to-have for many to must-have for all. Cancelled conferences and member attrition concerns have resulted in identifying new revenue streams as code red priorities. Join this eye-opening workshop on how and where to pivot next.  Lewis serves as a guide on how to implement game-changing sponsor relationships and Dave focuses on how to become indispensable to your members. More info/register.

Host: Association Insights in Old Town

Presenters:

  • Lewis Flax of Flax Associates
  • David Schulman of Associations Rewired

Wed 5/6 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/6 at 1 p.m. – The Future of Advocacy

With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? How can “grasstops” advocates be trained to influence Congress? How can associations use social media to impact legislative outcomes? Hear insights on the emerging advocacy strategies to influence legislative outcomes, as well as update attendees on the status of Congressional office operations and activities in light of COVID-19. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the Congressional Management Foundation

Presenters:

  • Bradford Fitch, President and CEO, Congressional Management Foundation
  • Seth Turner, Director of Citizen Engagement, Congressional Management Foundation

NEW: Wed 5/6 at 3 p.m. – Market Transformation Series: New Venue Protocols

Every in-person event has three things: people, a program, and of course, a place.  But what will gathering look like in a Covid world? This is perhaps the biggest question producers, corporations, non-profits and certainly venues are pondering as we try to move forward during the next 12-18 months. Take a look at the science of cleaning in a virus-spreading world, hear how venue managers from large to small are developing new protocols to ensure guest safety in uncertain times, and find out what all of this means for the future of event design which is very much venue-dependent. More info/register.

Host: Event Leadership Institute

Presenters:

  • Antony Bonavita, CVEExecutive Vice President, Venue Operations, Cleveland Cavaliers/Rocket Mortgage FieldHouse
  • Ken Bickerton CIH CSP,VP & Sr. Safety and Industrial Hygiene Consultant, Phase Associates
  • Kevin White,Founder & Chief Strategist, XPL
  • Ryan Simonetti,Founder & CEO, Convene

Wed 5/6 at 3 p.m. – Developing Your Association’s COVID-19 Scenarios of the Future

Even as association boards, CEOs and senior executives manage the day-to-day operational challenges created by a global pandemic, they are beginning to ask a deeper question: how do we work together to navigate our association, our stakeholders, and our field through the next 18-36 months of serious risk and uncertainty? This foresight session will focus participants’ attention on developing high-impact scenarios of the future they can use as a meaningful learning resource, a powerful tool for effective decision-making, and a platform from which to build the critical new capacity their associations will need to survive and thrive in the months and years ahead. More info/register – $39 for Association Forum non-members.

Host: Association Forum

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC


NEW: Thu 5/7 at 12 p.m. – Mission Critical: How One Global Association Transformed its Live Annual Event to Virtual in Record Time

The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days. They knew how critical it was to their global community to deliver much-needed content. Hear the unvarnished truth about what they learned, what they’d do differently and the surprising results of the efforts of their team. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Conference architects and speakers: Colleen Creighton, CEO, AAS
    Jonathan Singer, PhD, AAS Board President and 2020 Program Chair
  • Sarah Michel (facilitator), VP, Velvet Chainsaw Consulting

Thu 5/7 at 12 p.m. – The Show Must Go On: Transforming Your Meeting to Virtual in the Wake of COVID-19

This year we have worked with our client partners to transform their essential events into new virtual formats so that they can engage their members, deliver essential content, and continue vital revenue streams for their associations. Hear several case studies on how we have transformed these meetings and how it can work for your association. More info/register.

Host: Talley Management Group (TMG)

Presenters:

  • Joe Sapp, TMG Chief Operating Officer
  • Danielle Barsuglia, TMG Meeting and Exhibit Manager
  • Cheryl Gallagher, TMG Senior Meeting Manager
  • Stephanie Moyer, TMG Meeting Manager
  • Heather Seasholtz (moderator), Director, TMG Meetings and Events Management

Thu 5/7 at 12 p.m. – IFTF Online Collaboration: A Global Communication Hackathon

Explore the future of human communication, collaboration and connection through emerging media technologies. The covid-19 pandemic has instigated an unprecedented global experiment as people around the world try to figure out how to translate their social, personal, and professional lives into the constraints of online tools and networks. The presenters are looking both at the urgent futures during this forced global hackathon, as well as the long-term futures of social virtual reality platforms where people will be embodied as 3D avatars and inhabit shared virtual worlds. More info/register.

Host: Institute for the Future

Presenters: Toshi Anders Hoo, Emerging Media Lab Director, and Mark Frauenfelder, Research Director, Institute for the Future


Thu 5/7 at 1 p.m. – Nonprofit Data for Beginners: Asking the Right Questions

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. Deciding early on what you will do with that data—and why you want it in the first place—will help you to define goals and approaches. We’ll talk through how to define your organization’s own data-based metrics strategy from the ground up. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/7 from 1:30 to 3:30 p.m. – Non-Dues-a-Palooza LIVE

Associations were desperate for non-dues ideas and exposure to innovative people and products before. But now in light of the thousands of association events that have been disrupted, there is no better time to look at diversifying revenue streams. We’re partnering with the big dogs to provide an incredible virtual experience for all Non Dues-a-Palooza registrants. All registrants get an all-access pass to Non Dues-a-Palooza LIVE on May 7 plus the in-person event September 24 in Nashville. More info/register (fee).

Host: Teri Carden, founder, ReviewMyAMS


Thu 5/7 at 2 p.m. – Monetizing Virtual Events: Update Your Event Model

We’ve all been asked to make the leap to virtual events with unprecedented speed, and while virtual events can augment the reach of physical events, how can you monetize these events. Explore strategies for updating your event model in light of the current climate. Find out how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Meg Fasy, founder, FazeFWD


Thu 5/7 at 2 p.m. – Create Connection and Raise Money Using Zoom for Virtual Fundraising Events

If you need to quickly create a virtual fundraising opportunity, learn how to apply the principles of creating successful in-person fundraising events to creating virtual events using Zoom. Discover how you can create profitable events that give your community the feeling of togetherness, even while keeping a physical distance. More info/register.

Host: TechSoup

Presenter: Quierra Trammel, founder, Tribe Table


Thu 5/7 at 3 p.m. – Projects that Lead to Analytics Success

Having a solid foundation for data analytics is a journey and requires your team to accomplish many small projects along the way. Now is the time to get started at these projects, so you are more prepared for the future that requires data to help inform key strategy decisions. In this session, you will hear from thought leaders from the association community who have implemented quick wins that provide a framework for your association’s analytics success. More info/register.

Host: Association Analytics


Thu 5/7 at 3:30 p.m. – Staying Sane, Motivated & Productive Right Now!

COVID-19 has huge economic impact for our business, but it also has a significant impact on our well-being and productivity. This program won’t help you with your cash deposits right now, but it will help you with your mental deposit and how you can improve your current work environment in a way that will help you stay sane, motivated and productive during these (ahem) challenging times. Hear about simple, actionable steps to improve your performance and productivity right now. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, IrishmanSpeaks


NEW: Thu 5/7 at 4 p.m. – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights


Thu 5/7 at 4 p.m. – Everything Must Change: Navigating Well Through Winds of Change (Reston/Loudon Swap Virtual Event)

Learn how to unveil the opportunities hidden beneath the surface of problems. Discover how to stay inspired and maintain optimism in your organization, understand the human side of change and communicate effectively, get rid of a culture of retreat and embrace a culture of advancing, mine for opportunities to better serve clients and not merely survive but thrive, and turn your COVID-19 experience into a debrief that sets a pattern for future preparation. RSVP.

Presenter: Carlton Reed, president, Carlton Reed Seminars


Fri 5/8 at 12 p.m. – Meeting Executive Re-Think Tank on Lessons Learned & Continued Impact

Join a virtual roundtable to debrief, debate and discuss COVID-19’s impact on our businesses, events, teams, and the overall meeting and events industry. In a moderated, peer discussion format we will focus on lessons learned and what we see happening in the months ahead. Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. More info/register.

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra W. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia

NEW: Fri 5/8 at 2 p.m. – The Impact of COVID-19 on Small Staff Associations: A CEO Dialogue

The COVID-19 pandemic has created significant financial and workforce challenges, meeting cancellations, and planning disruptions for all associations. The impact on small-staff associations is magnified by their leaner resources, smaller budgets, and limited ability to pivot in the face of turbulence. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register.

Host: ASAE

Presenters:

  • Kerwin Brown, CAE, president and CEO, Bakery Equipment Manufacturers and Allieds
  • Janice Crampton, CAEP, executive director/CEO, Association of Independent School Admission Professionals
  • Tara Puckey, chief staff officer, Radio Television Digital News Association
  • Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives
  • Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership

Tue 5/12 at 3 p.m. – How Do Members (Especially New Members) Want to Be Engaged?

Join us as we each slip into our member’s shoes and look at engagement from their perspective. Discuss how engagement feels, and the seemingly benign things associations do that derail engagement. Weigh in on the differences in member engagement between trade and professional associations. Share engaging ideas that you can use in your career and for your association. More info/register.

Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media

Presenters:

  • Reggie Henry, CAE, Information and Engagement Officer, ASAE
  • Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment
  • Eric Lanke, President/CEO, National Fluid Power Association
  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC

Wed 5/13 from 10:30 a.m. to 1:30 p.m. – Tap Chapters as a Member Engagement Channel

Dive deep into the data on membership needs, loyalty, and behavior. Exploring the data, we’ll work to create strategies that help your chapters generate engagement and value based on your members’ career stages. Not only will you walk away with a playbook of new ways to engage the next big wave of individuals starting their careers or reinventing themselves, but you’ll also uncover ways to better prepare volunteers to be the face of your association. 3 CAE credits. More info/register ($29 fee includes $10 Grubhub eGift Card for lunch).

Hosts: Billhighway, Mariner Management and Community Brands


Wed 5/13 at 2 p.m. – Going Virtual Overnight: A Retrospective

In March, when workplaces everywhere found themselves suddenly needing to support a fully remote staff, even those that had started down the path of accommodating more telework and remote-only employees were thrown for a loop. So, let’s talk about it. Agile methodologies include the concept of a retrospective – taking the time, as a team, to look back on a specific period of time or event and discuss what went well, what went not-so-well, what happened, what didn’t happen, and what should happen next time. Let’s work together to create real, helpful insights and guidance for our peers (and future selves). More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 5/13 at 2 p.m. – Growing Non-Dues Revenue in Times of Crisis & Beyond

Most associations are facing challenges when it comes to generating non-dues revenue during our current crisis. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. 1 CAE credit. More info/register.

Hosts: Naylor Association Solutions and Association Adviser

Presenters:

  • Laura Taylor, Vice President of Digital Operations, Naylor Association Solutions
  • John Bacon, Senior Group Publisher, Naylor Association Solutions

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Crisis overwhelm. If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). Trust me when I say this post is well worth reading and just might give you some street cred with all the little princesses in your life—as well as great advice to share with your colleagues.

Going virtual—how. In just three weeks, NIGP converted more than 50 in-person canceled courses to online courses. WBT Systems found out how they managed to pull that off so quickly. Hint, it has a lot to do with their course design strategy.

Going virtual—why. Associations are scrambling to virtually resurrect their canceled conferences. Doom and gloom abounds but all is not lost. In fact, MemberSuite describes the many ways associations can come out ahead by hosting virtual events.

Virtual connections. Chapters always had the advantage of face-to-face events, but now they don’t. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually.

Virtual events. Since mid-March, Liz Lathan, CMP, has run, participated in, and consulted on virtual events of all types. She’s witnessed awesome and unbearable experiences. At MeetingsNet, she shares ten ways to make your virtual events not suck.”

Leadership decisions. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. (New York Times)
  • In the #becausegoats department… the Llandudno goats are so much better with a West Side Story soundtrack. (David Schneider)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • I’ve been making this Thai Style Catfish recipe for years. The only changes I make are: using brown or palm sugar instead of white sugar and sprinkling chopped cilantro all over the fish when it comes out of the oven. I’m not a big fan of the farmed catfish you find in supermarkets—tastes mushy and musty to me. Find yourself a good source of local wild catfish or a premium catfish farm, you’ll love the difference.
  • One of our favorite dishes growing up was Mummy Lorraine cod, even more so than Mummy Lorraine macaroni. Her cod is still a favorite but I make it with local fish. Last week, I topped triggerfish (one of my favorites) with a mix of crushed Ritz crackers, melted butter, lemon zest and garlic salt. Bake until done, sooo good—and easy.
  • It’s asparagus season here. The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. But this year, I’ve noticed the prices in the farmers market are much lower than years past, probably because they’re not selling to restaurants and have a huge supply—sad for them, good for me. Last week, I simply steamed the spears and served them with melted lemon butter.
  • I had a hankering for donuts on Sunday morning so I made a recipe I’d been saving for a while: Ina Garten’s cinnamon baked doughnuts. You probably have everything you need to make them, except maybe two donut pans, but Amazon can quickly help you there. The recipe made more batter than I needed—not a problem since I baked the remainder in a small dish—and took longer than the prescribed 17 minutes to bake. But talk about easy!
  • It’s hard to pick a highlight this week because everything was so good. Our Sunday meal took more time so maybe it deserves the crown: rigatoni with spicy Calabrese style pork ragù. I’ve made this a few times before but this week, instead of Italian sausage, I used Portuguese chourico. I forgot it was supposed to simmer for four hours, whoops. According to my notes, I’ve forgotten this before. I simmered it for an hour or so and it was fantastic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/17 at 8 a.m.* – Challenges and Opportunities with Online Presenting and Teaching: A Question and Answer Webinar

Many educators have had to adapt to digital and online presenting and teaching, with little if any time to prepare. This webinar will be beneficial to all educators, presenters, and others who have to design and deliver presentations, courses, webinars, and other formats of digital and online education. It will allow participants to have their questions answered and to share their own best practices. More info/register.

Host: AMEE

Presenter: Lawrence Sherman, FACEHP, CHCP, President of Meducate Global, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/17 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/17 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Gretchen Schmelzer, Teleos


Fri 4/17 at 2 p.m. – Making Critical Decisions About Meetings Amid COVID-19: A CEO Dialogue

The decision whether to hold, cancel, or postpone in-person meetings or convert them to virtual offerings is front and center for association CEOs as the coronavirus pandemic continues. This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. In conversation among peers, explore the thinking and rationale behind the decisions that association leaders are making in response to the current health and economic crisis. More info/register.

Host: ASAE

Presenters:

  • Lori M. Anderson, FASAE, CAE, president and CEO, International Sign Association
  • Colleen Bagnasco, CMP, CAE, executive director, meetings, Association Management Center
  • Christie Tarantino-Dean, FASAE, CAE, chief executive officer, Institute of Food Technologists
  • Irving Washington, FASAE, CAE, executive director/CEO, Online News Association
  • Moderator: Amy Ledoux, CMP, CAE, chief learning and meetings officer, ASAE: The Center for Association Leadership

Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at rasa.io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Mon 4/20 at 10 a.m. – Professional Development Town Hall Discussion: How Are You Managing Remote Work?

Join a discussion about managing remote work. Share tips, tricks, and hacks that can help everyone manage the remote work landscape. What are your tips and tricks for working with small children and family members at home? How are you handling the extra work COVID-19 has created in addition to your usual workload? How are you staying focused? More info/register.

Organizer: ASAE Professional Development Committee


Mon 4/20 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/21 at 11 a.m. – The Questions You Should Be Asking

When everything is uncertain, questions abound. But which questions you ask can make a world of difference. We’ll explore the questions you should be asking yourself, your volunteer leaders, and your members right now. We’ll discuss the role of qualitative and quantitative research in times like these and when data is helpful or harmful. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Glenn Tecker, Tecker International
  • Robin Wedewer, Tecker International

Tue 4/21 at 11 a.m. – Best Practices for Developing High-Performing Volunteer Engagements

National Volunteer Week is a time for organizations across the country to honor volunteers for the irreplaceable impact of their time and energy all year round. It’s also a great time re-evaluate your volunteer program. Hear strategies to develop high-performing volunteer engagements that meet members expectations while moving your organization forward. More info/register.

Host: YourMembership


Tue 4/21 at 12 p.m. – COVID-19: Knowing How and When to Develop Partnership Proposals (Partnership Professionals Network Idea Exchange)

Many organizations send a prospectus to large numbers of companies. However, companies that associations are targeting for high-level sponsorships and partnerships receive large quantities of prospectuses and would be more receptive to a customized proposal. Join a discussion on how and when to develop partnership proposals. More info/register.

Organizer: Partnership Professionals Network


Tue 4/21 at 12 p.m. – Association Advocacy in COVID-19: The CARES Act and Future Legislation

In response to COVID-19, Congress passed the CARES Act, a $2.2 trillion relief package to provide Americans emergency aid and help combat the pandemic. While associations are included in some of the CARES Act’s programs, trade and professional associations experiencing severe revenue losses during the current pandemic were excluded from the popular and beneficial Paycheck Protection Program. This webcast will provide the latest updates on ASAE’s advocacy related to COVID-19 relief and how you can get involved. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Julia Judish, special counsel, Pillsbury Winthrop Shaw Pittman LLP
  • Sandra G. Swirski, partner, Urban Swirski & Associates
  • Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership

Tue 4/21 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/21 at 1 p.m. – Donor Management System Best Practices

Learn about donor management software best practices, including customizing your system to your organization’s needs, cleaning data, defining data standards and coding, and the importance of training staff to enter and extract data efficiently. More info/register.

Host: Idealware

Presenter: Jonathan Poisner, Strategic Consulting


Tue 4/21 at 2 p.m. – Timesaving Virtual Tools to Rock Every Fundraiser’s World

Communicating with donors needs to be immediate, personal, impactful, and as of today, 100% virtual. Get a bounty of free and affordable ideas to delight your donors, stand out, get virtually face-to-face, and know if your message is getting through. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO of Mighty Citizen
  • Rachel Muir, CFRE, fundraising consultant
  • Julia Campbell, author of Digital Storytelling

Tue 4/21 at 2 p.m. – 5G and Digital Events: Evolution or Revolution

What does the future hold for digital events when it comes to 5G adoption? Join us for this session where we will break down the impacts of 5G that will be seen, felt, and heard in the development of our digital events in 2020 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Will Curran, Founder and Chief Event Einstein, Endless Events
  • Brandt Krueger, Owner, Event Technology Consulting

Tue 4/21 at 2 p.m. – Courage Required. Leading in the Time of COVID-19

Being a great leader in the business events industry is not for the faint of heart. Learn about the key skills required to move ahead and bring the team with you: how to help your people and yourself navigate this stressful time, the definition of “anticipatory grief,” and opportunities to chart the future. More info/register.

Host: Smart Meetings

Presenter: Tammy Blount-Canavan, executive vice president, principal, destination & travel practice at Fired Up Culture


Wed 4/22 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 4/22 at 12:30 p.m. – Technology Transactions for Nonprofits

Hear an overview of the approaches to use when evaluating or acquiring technology services, platforms, and systems. Understand the licenses and contracts that are involved in negotiations. Discuss the contract considerations that arise from existing laws applicable to the access and use of data, and the details that all nonprofits (and their advisors) should understand when conducting technology transactions. More info/register.

Host: Venable LLP

Presenters:

  • Nora Garrote, Partner, Intellectual Property Transactions Group, Venable LLP
  • Chris Kim, Associate, Intellectual Property Transactions Group, Venable LLP

Wed 4/22 at 1 p.m. – Marketing Your Mission & Core Values During the COVID-19 Crisis

There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and social media strategies. But the impact goes well beyond these considerations; the COVID-19 pandemic is also a test of your brand’s mission and core values. Learn how to stay true to your brand’s mission and core values during these trying times and how to balance the many challenges business owners face in today’s world. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/22 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/23 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/23 at 12:30 p.m. – Virtual Coffee Talk: Uncovering New Sources of Revenue

The popular association Coffee Talks are going virtual and expanding beyond our usual DC-area networking gatherings to include execs from across the US. Join your association peers to share opportunities and strategies for “Uncovering New Sources of Revenue” by leveraging your website and digital properties. We’ll explore new membership models, content subscriptions, virtual meetings, customized professional development, sponsored search & content, and cross-selling & bundling. More info/register.

Host: Results Direct


Thu 4/23 at 1 p.m. – Designing for Success in the Current E-learning Landscape

We’ll explore an approach to planning, creating, and evaluating e-learning experiences that starts with clearly defined outcomes and focuses on maximizing relevancy and engagement for learners. We’ll also look at how to leverage learner data to inform updates, driving a continuous cycle of improvement. Along the way, we’ll share real-world examples plus tactics and techniques you can try. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Janine Loechel, senior learning content manager, and Stacy Hunt, learning content manager, BenchPrep

Thu 4/23 at 1 p.m. – Empathetic Marketing: Cultivating Creativity and Connection in a Crisis

In everything we do, context matters. In this webinar, we are giving you permission to adapt and engage with tact, empathy, and a healthy dose of mindful marketing. Together, we will use Sara’s “C.A.R.E. Method” to leverage the unique set of skills and strategies that marketers bring to the table to help organizations and companies redefine success, build creative momentum, and pave a path forward with tangible steps that lead to tangible results. More info/register.

Host: Event Garde

Presenter: Event Garde’s Director of Communications and Engagement, Sara Krueger

Moderator: Aaron Wolowiec, Event Garde CEO


Thu 4/23 at 1 p.m. – Seven Things Standards Bodies Should Be Thinking About Right Now

Learn seven practical strategies that standards groups and technical consortia can use to adapt, not just for today’s crisis, but for tomorrow’s realities. Find out how to optimize decentralized decision models in a sub-optimal, decentralized environment, identify growth opportunities in a challenging world, and realign your operations in the face of uncertainty. More info/register.

Host: Virtual Inc.

Presenters:

  • Andy Freed, CEO, Virtual, Inc.
  • Greg Kohn, Chief Growth Officer, Virtual, Inc.
  • Alysia Johnson, Senior Vice President, Client Services, Virtual, Inc.

Thu 4/23 at 2 p.m. – Data Analytics for Learning and Certification: Fantastic News from the Front Lines of Data Analytics

Because many associations won’t enjoy the full benefit of conferences (and conference revenue) this year, other pillars of income become even more important, such as training and certifications. Hear how one association’s use of member-facing analytics for CEU tracking and certification helps current and potential participants better understand their path to achieving credentials and professional recognition. More info/register.

Host: Gravitate Solutions


Thu 4/23 at 2 p.m. – Real Solutions to Amp Up Your Online Presence

Many of you are considering virtual events and increasing your online presence during these uncertain times. Hear from association executives as well as our vetted solutions providers on how to engage your stakeholders, attract prospects, and enhance your member experience through their powerful tools. 0.5 CAE credit. More info/register.

Host: .orgCommunity


Thu 4/23 at 2 p.m. – Using Artificial Intelligence to Make Workflows Smarter

Learn about AI and automation tools that can help you make your organization’s workflows more intelligent as well as practical applications of AI tools available today, how to infuse AI into your organizational processes to make them smarter and less time-consuming, and how to embark on easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, Director of Customer Success at rasa.io


Thu 4/23 at 2:00 p.m. – This Or That: What Association Execs Are Using for Virtual Conferences

As association executives search for new ways to convert their in-person learning and events into online experiences, there is a constant refrain of “What do *you* use?” in the air. We’ll ask association executives who have made selections why they chose the solutions they did, about integrations with existing technology, and how they have addressed accessibility and inclusivity with their choices. Find out what they’ve learned (good and bad) about the experience and what they’re doing differently as they put on future virtual events. More info/register ($20 fee unless you’re a Patreon supporter of Association Chat)

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Maricela Arias-Cantu, Society for Public Health Education
  • Michael Tatonetti, Professional Pricing Society
  • Samantha Evans, International Association of Accessibility Professionals

Thu 4/23 at 2 p.m. – The 8 Questions You Must Answer to Produce a Successful Virtual Event

Jay Baer and Brian Fanzo are marketing, CX, and virtual events experts with rich histories of producing live digital content in every conceivable form and format. They are coming together in this fast-paced, fact-based, no sacred cows session to teach you what you REALLY need to know to create your own outstanding virtual events. They’ll explain the 8 key questions you simply must answer to succeed with virtual events. And they’ll review the pros/cons/alternatives of every facet of the virtual events ecosystem. More info/register.

Hosts:

  • Jay Baer, President, Convince & Convert
  • Brian Fanzo, Digital Futurist | Keynote Speaker, iSocialFanz.com

Thu 4/23 at 3 p.m. – Finding New Revenue Streams

Many associations are being forced to re-write parts of their “playbook” to adapt to changes in the market, and that’s not necessarily a bad thing. Now is the time to identify which revenue streams are profitable and which ones are not. It’s also a time to look at the data and determine what new revenue opportunities might exist if you shifted your product and service offerings. Learn about quick reports you can run to identify and optimize revenue streams as well as popular channels you can analyze and how you can use the data insights to adapt your go-to-market plan. More info/register.

Host: Association Analytics


Thu 4/23 at 3 p.m. – Five Best Practices for Onboarding New Members

How you welcome your new community members matters. Having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., makes new members more comfortable, and you’re more likely to dip a toe in a new community if you have ideas for how to do it. Hear five best practices for onboarding new members into your community. More info/register.

Host: The Community Roundtable

Presenter: Kelly Schott


Thu 4/23 at 7 p.m. – Grapes and Games

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk digital games. We’ve asked and you’ve shared with us some of the games you’re using to stay connected with colleagues, friends and family during this period of social distancing. Prior to each session, you’ll vote on the game you want to try out and we’ll play it together. We’ll discuss what we like, what we don’t, possible modifications and share in a laugh or two along the way. More info/register.

Host: Event Garde


Fri 4/24 at 1 p.m. – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Online meetings don’t have to be awkward or dull. Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights


Fri 4/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/24 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/24 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Alan Pelz-Sharpe


Fri 4/24 at 3 p.m. – How To Bring Sponsor Value Online

Learn the key steps you need to meaningfully bring your sponsors along the virtual journey. Hear about creative strategies and best practices to bring sponsor value into virtual events, and how to maintain positive win/win/win relationships throughout. More info/register.

Host: Associations Catalyzing Entrepreneurship

Presenters:

  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Christina Lewellen MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
  • Bruce Rosenthal,Convener, Partnership Professionals Network
  • Cindy Simpson,Manager of Member Services, National Society for Histotechnology

Tue 4/28 at 12 p.m. – It May Be Legal, But Is It Ethical? An Introduction to Association Lobbying and Ethics

Recent controversies in Washington, DC and beyond have highlighted the importance of ethics to the work of association government relations and advocacy professionals. Explore real-life case studies of unethical lobbying behavior, review the ‘rules of the road’ for association government relations and advocacy professionals, and join a discussion of best practices for avoiding ethical challenges in association lobbying. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the National Institute for Lobbying and Ethics

Presenters:

  • Tom Susman, Strategic Advisor, American Bar Association
  • Paul Miller, President and CEO, Miller/Wenhold Capitol Strategies
  • Tommy Goodwin, Head of Government Relations, Project Management Institute

Wed 4/29 from 11 a.m. to 4:30 p.m. – MMCC Virtual

Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. ASAE has reimagined its Marketing, Membership, and Communication Conference as a one-day virtual event featuring a “taste of MMCC,” including a keynote, 12 concurrent sessions that are most relevant to the community in the COVID-19 environment, chats and Q&A with presenters and attendees, and a moderated virtual happy hour. This event is free of charge thanks to the support of our platform provider, TopClass LMS by WBT Systems. 3 CAE credits. More info/register.

Host: ASAE


Wed 4/29 at 2 p.m. – What You Miss in Selecting and Inspecting Sites Can Hurt You…More Now Than Ever

Learn how to sharpen your RFP checklists to address key issues in proposals and when inspecting venues/properties/cities to include more about accommodations and health. Develop better questions to ask, people to see, and timing for in-person or virtual site inspections ​including the actions in a city during a health or other emergency. Enhance your ability to delve deeper in predicting the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: meetings industry consultant and educator Joan Eisenstodt, principal of Eisenstodt Associates, LLC


Thu 4/30 at 2 p.m. – How to Create Effective Audience Surveys

Done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Learn how to build, deploy, and analyze the results of a great audience survey. Identify and sidestep the countless pitfalls that plague so many surveys. 1 CAE credit. More info/register.

Host: Mighty Citizen


Thu 4/30 at 3:30 p.m. – Emerging from Crisis – What Associations Need to Consider in Order to Thrive in the Future

During a disruptive event such as the COVID-19 pandemic, organizational leaders must adopt a short-term time frame focused on adaptive strategies for providing value and ensuring survival. But as soon as possible, the focus must shift to how to prepare for the future, and the ability to emerge as a stronger, more resilient organization. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Jeff De Cagna, Executive Advisor at Foresight First
  • Stefanie Reeves, Executive Director at Maryland Psychological Association
  • Sharon Rice, Managing Director of Business Strategy at .orgSource
  • Sherry Budziak, Founder and CEO at .orgSource

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Virtual association survey. The Virtual Association Network (VAN) would like your participation in their third annual VAN benchmarking survey which addresses topics of interest to professionals serving in or interested in virtual association work environments.

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities.

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

Membership. Everyone is wondering, should we send out member renewals right now? Scott Oser gets right to the most important point in his answer. Sheri Jacobs is also providing advice on making membership decisions, like whether to launch a membership campaign, in her latest post.

Nonprofit spring cleaning. Just because you’re working from home, you don’t have to miss out on office spring cleaning. We’re not talking about hauling out the duster and trash can, although that’s not such a bad idea. Fionta describes 13 better ways nonprofits can declutter and reset for spring.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Tips for safer Zoom meetings—plus one of the best Zoom gallery views I’ve seen. (Valerie Aurora, Frame Shift Consulting)
  • This guy! He made a Zoom background of himself accidentally walking in on himself in a Zoom meeting. (Dan Crowd)
  • How to have a successful virtual happy hour—priorities, right? (Anna Goldfarb, New York Times)
  • Baby goat web cam! Goats, little and large, make me smile. We have a bunch of them in my neighborhood. I love hearing them bleat—is that what goats do?—as I walk by. (Beekman 1802)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • I made muhammara last week—a tasty combo of roasted red bell peppers (opened a jar, easy), walnuts, whole wheat bread crumbs, pomegranate molasses (magic ingredient), cumin, paprika, red pepper flakes and salt. Whip it up in a food processor and you’re good to go. I put it on top of baked bluefish fillets. It’d be great on potatoes or as a dip too.
  • The highlight of the week: spicy Korean-style gochujang meatballs. Boy, those were somah spicy meatahballs! Maybe because I added a long squirt of sriracha to the meat and to the glaze. Probably didn’t need that. Gochujang is that super fantastic Korean chile paste or sauce. The heat level varies by brand. I didn’t brown the meatballs. I simply baked them for about 20 minutes. Doubling the recipe works fine.
  • That’s all for this week, only two things because we enjoyed lots of leftovers and, true confession, a Friday night of snacking on the deck.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/10 at 12 p.m.* – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/10 at 1 p.m. – Ask Us Anything Expert Panel: Emotional Wellbeing, Relationship Management & Diversity/Equity/Inclusion

Learn tips for attending to participants’ personal and emotional well-being during virtual meetings. Understand how to create a supportive environment where participants or staff/team members can engage with one another. Hear tips for nurturing client, partner and team relationships in a time of uncertainty. Find out how COVID-19 impacts diversity, equity and inclusion. More info/register.

Host: Event Garde

Presenters:

  • Lindsay Gross, Director of Facilitation Services, Event Garde
  • Alina Cooper, Director of Project Management, Event Garde
  • Krista Rowe, Director of DEI, Event Garde
  • Aaron Wolowiec, CAE (moderator), CEO & Founder, Event Garde

Fri 4/10 at 1 p.m. – Adapt or Reinvent Your In-Person or Online Conference

Moving your conference online? Want to improve your annual conference? Have a big in-person or virtual meeting you’d like to spice up? Want to refresh your convention to make it more profitable, enjoyable, or effective?
Get to see, experience, and learn how to improve conferences, be they online or offline. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. More info/register (free with code “brainfood”)
Organizer: Better Meetings

Presenter: Lee Gimpel, meeting designer and facilitator, founder of Better Meetings


Fri 4/10 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Liz Miller, Constellation Research


Fri 4/10 at 2 p.m. – AAAE Member App & Virtual Event Tour

Learn how the American Association of Airport Executives (AAAE) is serving members during this time of “social distancing,” meeting cancellations, and uncertainly about the future. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. More info/register.

Host: Results Direct | RD Mobile

Presenters:

  • Beth Arritt, Staff VP Marketing, AAAE
  • Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile
  • Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile

Mon 4/13 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 4/13 at 2 p.m. – Congressional Town Hall: Association Advocacy on COVID-19

This video town hall will bring together association professionals and two of the top association advocates in Congress—Rep. Ami Bera (CA-7) and Rep. Stephanie Murphy (FL-7)—to discuss the critical need for associations to be included in an expanded Paycheck Protection Program. Association professionals will share stories about their associations’ economic strife as a result of this pandemic and describe how their organizations are making an impact in the effort to fight COVID-19. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC
  • Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership
  • Ami Bera, member of Congress representing Sacramento County, California
  • Stephanie Murphy, member of Congress representing Orlando, Florida

Tue 4/14 at 7 a.m. – Adapt Now to Prepare Your Organisation For the Post COVID-19 Reality

No one knows exactly what the world will be like after COVID-19. Waiting to act until the pandemic subsides could be detrimental to your organisation. Learn how to identify actions you can take now to become more agile for the future, take three important steps to become a more data-driven organization, and leverage small, local ecosystems to make a greater impact on your community and business. 1 CMP credit. More info/register.

Host: PCMA

Presenter: International Business Strategist Rik Vera


Tue 4/14 at 9 a.m. – China: From Crisis to Recovery

Being the first to be impacted by COVID-19, China has since turned the tables and gained control over the outbreak as businesses slowly return. Hear from industry leaders in China on how government, meeting planners and companies have dealt with this major disruption and measures that have been put in place. Learn how businesses are finding ways to move towards recovery, post COVID-19 trends for the business events industry in 2020 and how our industry is being reshaped that will have us see brighter days ahead. More info/register.

Host: PCMA


Tue 4/14 at 1 p.m. – Sales Survival Strategies Amidst COVID-19

Organizations worldwide are struggling to navigate their sales efforts during these uncertain times. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams. More info/register.

Host: Event Garde

Presenter: Kara Nacarato, Director of Development & Special Initiatives, Event Garde

Moderator: Aaron Wolowiec, CEO, Event Garde


Tue 4/14 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/14 at 1 p.m. – Is Salesforce Backlog Affecting Your Organization’s Efficiency? Find Out Ways to Herd the Cats and Effectively Get Your Backlog Under Control

No matter how large or small your CRM/AMS staff is, the list of to-do’s is always present and even growing. The list can quickly grow to what might seem as unmanageable, paralyzing your staff from making progress. Learn how to prioritize “to-do’s” to maximize productivity, what tools can help manage the intake of departmental requests, and what internal and external resources you can access that will help you focus more on strategy and overall vision. More info/register.

Host: Aplusify


Tue 4/14 at 1:30 p.m. – This Or That: What Association Execs Are Using for Virtual Conferences

As association executives search for new ways to convert their in-person learning and events into online experiences, there is a constant refrain of “What do *you* use?” in the air. We’ll ask association executives who have made selections why they chose the solutions they did, about integrations with existing technology, and how they have addressed accessibility and inclusivity with their choices. Find out what they’ve learned (good and bad) about the experience and what they’re doing differently as they put on future virtual events. More info/register ($20 fee unless you’re a Patreon supporter of Association Chat)

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Maricela Arias-Cantu, Society for Public Health Education
  • Michael Tatonetti, Professional Pricing Society
  • Samantha Evans, International Association of Accessibility Professionals

Tue 4/14 at 2 p.m. – Crisis Response Workshop for Associations

This webcast provides practical ideas, proven methods, and case studies that show how to thoughtfully communicate to your board, staff, members, and industry or profession at large what your association is focused on in these crucial days and weeks. The session details actions—including strategic communications that build stronger connections with key audiences—that can mitigate potential damage to the organization’s reputation, its revenue, and it future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jill Allread, APR, Chief Executive Officer, Public Communications, Inc.
  • Richard P. Whelan, CDM, President, Marketing General Incorporated

Tue 4/14 at 2 p.m. – COVID-19 Update and Its Impact on Events

Since we last spoke with Dr. Patel, the US has become the leader in COVID-19 cases and many hot spots are in the peak of the outbreak. Join this interview to understand what to expect on the horizon as we have seen China and Hong Kong open back up and what that means for another outbreak. Have we flattened the curve enough with all of the business disruption? What can we expect for the flu season this fall? Can this strand of COVID-19 live that long? More info/register.

Host: PCMA

Presenter: Dr. Robin Patel, Mayo Clinic


Tue 4/14 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes), how to build an engaging virtual event your attendees will love, how to connect them with each other, and best practices from industry peers for virtual events of all sizes. More info/register.

Host: Cvent


Tue 4/14 at 2 p.m. – How to Cut Your Marketing Budget–Without Killing Your Marketing

Marketing is critical to growth, but good marketing doesn’t have to be expensive. In this webinar we will talk about how to get the most out of your marketing while saving your budget. We will cover options for websites, social media, email, and how intense focus may be the best tool you have. More info/register.

Host: Tech Soup

Presenter: Adam Walker, co-founder, 48in48 and Sideways8


Wed 4/15 at 11 a.m. – Advocacy and Lobbying Best Practices during COVID-19

With shoe leather lobbying no longer an option right now, there are multiple ways advocacy pros in associations can meet and educate lawmakers, and influence positive outcomes for their organizations. Government relations has taken center stage in its role to help their organizations win. Those forces were particularly apparent during the recent stimulus bill negotiations.

Learn actionable best practices you can use during the COVID-19 pandemic, straight from our panel of expert practitioners. More info/register.

Host: FiscalNote

Presenters:

  • Annie Russo, Vice President of Government Affairs, Airports Council International – North America
  • Aaron Stetter, Executive Vice President of Policy & Political Operations, Independent Community Bankers of America
  • Joshua Habursky, Head of Federal Affairs, Premium Cigar Association
  • Ingrida Lusis, Vice President of Policy and Government Affairs, American Nurses Association
  • Kate Ackley, Senior Staff Writer, CQ Roll Call

Wed 4/15 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information.

Host: Content Forum


Wed 4/15 at 12 p.m. – Cybersecurity and Events: More Important Than Ever

Learn how and why the meeting and events industry has become a target for malicious cyberattacks, gain a greater understanding of the most common methods used by attackers, and learn simple and concrete methods for protecting yourselves and your attendees’ data. 1 CMP credit. More info/register.

Host: MPI

Presenter: Brandt Krueger, Technical Producer, Event Technology Consulting


Wed 4/15 at 1 p.m. – To Post or Not to Post: How to Modify Your Social Media Strategy Amidst COVID-19

After months of perfecting your social media strategy and finalizing your content calendar for 2020, you’re likely now in a position where you must deviate from the plan and, in a way, start from scratch. Get answers to questions like: – Is it okay for me to stick to my original content calendar? Are the topics I had mapped out for the year still relevant? Can I simply push back what I had planned for the coming months? Should I be posting ANYTHING right now? More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Rob McCarty, CEO, The Image Shoppe
  • Zach Guy, Digital Account Manager, The Image Shoppe
  • Amanda Morton, Social Media Manager, The Image Shoppe

Wed 4/15 at 1 p.m. – How to Make the Shift from In-Person to Digital Testing and Learning

Learn how your professional association can transition from live events to online, all while maintaining a high standard of instruction. Find out what tools work best for validating skills and how to create a scalable, repeatable teaching course that drives demand for your organization. More info/register.

Host: Credly


Wed 4/15 at 2 p.m. – Tips to Prepare Your Association for Virtual Work

Rebecca Achurch has taken many associations virtual in her consultancy. She will give tips and best practices to help you as you transition your organization from on-premise to remote work. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, founder, Achurch Consulting


Wed 4/15 at 2 p.m. – Virtual Events Don’t Have to Suck

Learn what key things to think about as you transition to virtual events, the best emerging trends around virtual engagement, and tactical advice on ensuring speakers, sponsors and attendees stay happy and connected. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Naomi Clare Crellin, Founder, Storycraft Lab
  • Allie Magyar, CEO, Hubb

Wed 4/15 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Wed 4/15 at 2 p.m. – Convert, Don’t Cancel! Rescue Your Live Event by Converting to Virtual in 5 Easy Steps

Learn how to convert your live meeting into an engaging virtual event in five easy steps, and hear about real-world best practices from recent, successfully converted virtual meetings. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • John Werth, Senior Director, Early Candidate Clinic Lead, Neuroscience
    Pfizer
  • Ryan Mazon, Senior Vice President of Business Development, Educational Measures

Wed 4/15 at 3 p.m. – 2020 Nonprofit Cybersecurity Incident Report

Hear the highlights of the second annual Community IT Nonprofit Cybersecurity Incident Report which looks at the different types of attacks that occur at small and mid-sized nonprofit organizations. Get advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness for your nonprofit and the long term planning that should accompany your immediate assessment of your security risk. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer at Community IT


Thu 4/16 at 11 a.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.

Host: Association Success


Thu 4/16 at 12 p.m. – COVID-19 & Your Chapters/Components: The Next Steps Virtual Idea Swap

It’s safe to say that our support for components took on a different look this past month. We had to scramble to re-orient messaging and timetables, shift resources, support chapters shifting to virtual, and maybe cancel volunteer leader training. How do we re-orient our support and training for the rest of 2020? What do we need to think about as long-term shifts? What other short-term shifts need to be adopted? We’ll use Zoom Breakout rooms to problem-solve and from there create a quick recap to share post meeting. This is a “training” in a meeting as we’ll check out how Zoom Breakout Rooms can be a tool to use in the future. More info/register.

Host: Mariner Management

Presenters:

  • Peggy Hoffman, president and executive director, Mariner Management
  • Peter Houstle, CEO, Mariner Management

Thu 4/16 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success

According to the biennial Grassroots Influence Pulse® (GRIP) survey, there are clear indicators as to which advocacy tactics are more likely to provide the best outcomes. Learn how to take the guesswork out of your association’s grassroots advocacy work and start turning your association’s grassroots efforts into grassroots influence. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Amy Showalter, GRIP® co-author and Principal, The Showalter Group, Inc.


Thu 4/16 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/16 at 1 p.m. – Teambuilding Activities for a Remote Workforce

With a majority of the country now working from home, and the effects of social distancing taking a very real toll on the emotional and physical wellbeing of our teams, intentional teambuilding is more important than ever before. Learn about teambuilding activities that inspire positive thinking, promote an optimistic outlook, generate feelings of compassion, expand trust, and reduce both anxiety and stress. More info/register.

Host: Event Garde

Presenter: Aaron Wolowiec, CEO of Event Garde


Thu 4/16 at 1 p.m. – Planning & Producing Exceptional Online Events

With the future of in-person events uncertain in the near-term, associations are facing the challenging decision of whether to cancel or postpone conferences and meetings or transition them into online events. While there are many commonalities between face-to-face events and online events, the differences are important to understand while considering the move, planning and executing the event. More info/register.

Host: Virtual Inc.


Thu 4/16 at 2 p.m. – Content Governance 101: Managing Your Digital Content for Success

Associations often have too much content owned by too many stakeholders, and nobody knows how to manage all of it at once. But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. Learn how to formulate a content governance plan and institute guidelines that can turn your content from a chore into a delight. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Texas Association of School Board Officials and Mighty Citizen


Thu 4/16 at 2 p.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.

Host: Association Success


Thu 4/16 at 2 p.m. – Using Mobile to Keep Members Engaged During COVID-19

Hear how the Associated General Contractors of America, Advanced Solutions International (ASI) and the Pennsylvania Dental Association are using their mobile app to help their communities feel informed and connected, even from afar. Take a look at how mobile is helping to make remote work much more productive as well as its ability to create successful virtual events. 1 CAE credit. More info/register.

Host: Clowder


Thu 4/16 at 2:30 p.m. – Is it Force Majeure? Dealing with Coronavirus and other Calamities in your Contracts

Learn when Coronavirus, or any other calamity, is a Force majeure; understand how Force Majeure clauses are interpreted and the role of “foreseeability” when preparing the clauses; and learn the meaning of Impossibility, Illegality, Commercial Impracticability, and Frustration of Purpose and how contract law applies these terms. 1 CMP credit. More info/register – fee for non-MPI members.

Host: MPI

Presenter: John Foster, JD, CHME, Partner, Attorney At Law, Foster, Jensen & Gulley


Thu 4/16 at 3:30 p.m. – 6 Characteristics of Transformational Leaders During a Disruptive Era

Disruption is all around us today. We have quickly gone from the sharing economy to the curbside pick-up economy. Whether we liked it or prepared for it, our lives and the way we work, compete and add value has changed. Explore examples of 6 leadership characteristics that were common in our interviews of 50 CEOs and entrepreneurs of associations and for-profit companies. We will also share with you the key questions to ask yourself and your organization to become better leaders. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Kevin Ordonez, President of .orgSource


Thu 4/16 at 4 p.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.

Host: Association Success


Fri 4/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/17 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/17 at 1 p.m. – Hack the Mind: Using Psychology to Boost Your Online Marketing

As professional communicators, we can recognize our brains’ habits—and make them work for us. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies and how they intersect with your website, marketing materials, and overall brand strategy. You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll get equipped with concrete ways to apply these great “brain hacks” to your organization. 1 CAE credit. More info/register.

Host: Mighty Citizen


Fri 4/17 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Gretchen Schmelzer, Teleos


Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at rasa.io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Mon 4/20 at 10 a.m. – Professional Development Town Hall Discussion: How Are You Managing Remote Work?

Join a discussion about managing remote work. Share tips, tricks, and hacks that can help everyone manage the remote work landscape. What are your tips and tricks for working with small children and family members at home? How are you handling the extra work COVID-19 has created in addition to your usual workload? How are you staying focused? More info/register.

Organizer: ASAE Professional Development Committee


Tue 4/21 at 12 p.m. – COVID-19: Knowing How and When to Develop Partnership Proposals (Partnership Professionals Network Idea Exchange)

Many organizations send a prospectus to large numbers of companies. However, companies that associations are targeting for high-level sponsorships and partnerships receive large quantities of prospectuses and would be more receptive to a customized proposal. Join a discussion on how and when to develop partnership proposals. More info/register.

Organizer: Partnership Professionals Network


Thu 4/23 at 1 p.m. – Designing for Success in the Current E-learning Landscape

We’ll explore an approach to planning, creating, and evaluating e-learning experiences that starts with clearly defined outcomes and focuses on maximizing relevancy and engagement for learners. We’ll also look at how to leverage learner data to inform updates, driving a continuous cycle of improvement. Along the way, we’ll share real-world examples plus tactics and techniques you can try. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Janine Loechel, senior learning content manager, and Stacy Hunt, learning content manager, BenchPrep

Thu 4/23 at 2 p.m. – Real Solutions to Amp Up Your Online Presence

Many of you are considering virtual events and increasing your online presence during these uncertain times. Hear from association executives as well as our vetted solutions providers on how to engage your stakeholders, attract prospects, and enhance your member experience through their powerful tools. 0.5 CAE credit. More info/register.

Host: .orgCommunity


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Sponsorships. Please participate in a short survey on the impact of COVID-19 on association conference sponsorships. The goal for this Partnership Professionals Network survey is to collect and share the concerns and insights of association staff. The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website.

Experiment. I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success. He says, “Association leaders, the time to experiment is right now.” I completely agree. Take advantage of this opportunity to try new things. Sure, maybe some won’t work but members will be forgiving in these trying times. Pun intended.

Volunteering. Purpose helps alleviate stress and anxiety. MemberSuite suggests calling your regular volunteers back to duty (if possible) and providing opportunities for virtual volunteering—and they have quite a list of virtual volunteering ideas.

Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders—the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.

Repurposing cancelled conferences. WBT Systems describes options for repurposing content from a cancelled conference, such as online learning programs, podcasts and virtual conferences. They also explain how to prepare attendees for a virtual conference.

LMS selection. I have a feeling many associations will allocate more resources in the future to online learning. DelCor’s Tobin Conley, CAE, provides a list of selection criteria for a new learning management system.

Employee support. Jamie Notter suggests things you can do to support your employees’ success right now. “Their bandwidth is taxed, and the external support will go a long way. They probably won’t ask for it, either, as external support has not been something they have experienced as strongly in the culture.”

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • This pandemic offers an opportunity to experiment with meaningful digital gatherings. (Priya Parker, New York Times)
  • How to use cognitive reframing to take control when you’re emotionally overwhelmed by the coronavirus crisis. (Markham Heid, Medium)
  • COVID-19’s ripple effect: mapping out the societal and economic consequences. (Michael Jones et al, Notion)
  • Maybe you’ve seen this one before, it’s strangely mesmerizing, the fish jumping upstream… grizzly bears at Brooks Falls in Katmai National Park, Alaska. (Explore Bears & Bison, YouTube)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • The best thing about this Bon Appetit recipe for crispy skinned fish with herb sauce was the sauce. I made more than I needed so I had leftover sauce for pasta lunches. But their cooking method didn’t work for me, my white grunt stuck to the pan. Grunt! Don’t know why, don’t blame the fish. Maybe I needed more oil, maybe I didn’t dry out the skin enough, who knows.
  • Another super sauce from Bon Appetit: blueline tilefish (instead of cod) poached in tomato curry. I took the advice in the comments and made these changes: increased the garlic and spices; added a jalapeño and scallion whites; used halved grape tomatoes; quadrupled the coconut cream (I used the entire can, why waste it?); and added a little fish sauce and scallion greens at the end. I served it over 90-second Uncle Ben’s jasmine rice—my time/effort saver.
  • This week’s highlight was calamari fra diavolo. I had two pounds of frozen squid (tubes and tentacles) just waiting for its moment. It came Sunday. Oh, this was good. The sauce was a bit thin but fine for serving over wheat spaghetti and dipping store-bought focaccia.
  • A week can’t go by without talking about greens. This week I had quite a collection from my produce drawer clean-out: collards, zesty greens (not sure what was in this mix from my CSA farmer), arugula, and radish greens. First, I sautéed linguica, red and sweet onion, scallions, and jalapeño, then added the greens.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Stay safe, stay well, take care.


Fri 4/3 at 12 p.m.* – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy

A time of global pandemic and self-isolation is forcing association leaders to think on their feet: How do we continue to lead? How do we sustain the organization through this crisis? Through these rapid shifts, what is needed more than ever is stability in strategic governance—even in a virtual environment. This webcast will focus on key considerations, including general guidelines for governance engagement; approaches to facilitating strategic conversations and outcomes remotely; insights into ASAE’s planning, development, and delivery of its board and strategic planning meetings; and responsible transparency and meaningful leadership communication with members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC
  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
  • Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/3 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/3 at 12 p.m. – The Business Risks of COVID-19: Insurance Considerations and Solutions to Mitigate Impact on AMCs

More info/register – AMCI members only.

Host: AMC Institute


Fri 4/3 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/3 at 1 p.m. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology

Hear about some of the biggest challenges and opportunities facing the association space right now in light of the 2020 coronavirus pandemic. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Sara Krueger, Director of Communications & Engagement, Event Garde
  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Fri 4/3 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: C.C. Chapman, Wheaton College (MA)


Mon 4/6 at 12 p.m. – How To Create Videos & Content That Are Needed When Your Audience Is Anxious & Overwhelmed

When people are drowning, the last thing they need is swimming lessons. And yet, there are a lot of videos posted online that are doing just that. Learn about the tools and techniques for creating remarkable videos that produce long term value and show your audience you care. Discover the essential elements that will take your video marketing plan from good to great. 1 CMP credit. More info/register. Fee for non-MPI members.

Host: MPI

Presenter: Antoine Dupont, CEO, Katapult Marketing


Mon 4/6 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 4/6 at 2 p.m. – Association CEO Roundtable: Response to COVID-19

Association CEOs are facing critical challenges and pivot points as they lead their organizations in and through the current COVID-19 environment. The way associations respond, plan, and forecast today will help inform their future success and sustainability. In this roundtable discussion, ASAE’s Key Committee chairs will offer insights, encourage you to share your own experiences, and listen and respond to your questions, concerns, and solutions. Share and learn what others are doing to lead in these unprecedented times. More info/register.

Host: ASAE

Presenters:

  • Peter J. O’Neil, FASAE, CAE (moderator)
  • Michelle Korsmo, Chair, Key Industry Associations Committee
  • Bob Chalker, MBA, CAE, Chair, Key Global Associations Committee
  • Nat Bartholomew, CPA, Chair, Key Consultants Committee
  • Elaine Weiss, Chair, Key Professional Associations Committee
  • Bennett Napier II, CAE, Chair, Key Association Management Company Committee

NEW: Tue 4/7 from 8 a.m. to 5:30 p.m. – Pivoting to Virtual Engagement in the COVID-19 Era

We firmly believe that professional and trade associations are the backbone of many industries and we know you will stay viable, even grow in importance, as the world faces these current health and economic challenges. Your members will look to you for guidance on how to navigate the impact of it all. Learn how you as board leaders can help your associations pivot and thrive in the COVID-19 era. More info/register.

Host: StarChapter


Tue 4/7 – RemoteCon

RemoteCon is a remote conference on remote work. Dozens of speakers will talk about a variety of issues relating to remote work: tools and tech, organization and culture, and the law. More info/register.

Organizer: Marcel Salathé and a group of volunteers at EPFL


Tue 4/7 at 12 p.m. – Getting Started with Data Analytics (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, boards, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.

Organizer: Robert Taflinger


NEW: Tue 4/7 at 12:30 p.m. – Membership During a Crisis: An Open Discussion of Membership Recruitment and Retention in Difficult Times

Join other practicing membership professionals in discussing membership development during a crisis. This will be an open meeting format with Scott and Dan leading the discussion and fielding questions from the online attendees. More info/register.

Host: The Next Steps LLC


Tue 4/7 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/7 at 1 p.m. – Charitable Online Solicitation: Is Your Nonprofit Compliant?

Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance. More info/register.

Host: Nonprofit Tech for Good

Presenter: Sharon Cody, Partnership Manager at Harbor Compliance


NEW: Tue 4/7 at 2 p.m. – Engagement Strategies for Virtual & Hybrid Events

Learn how your next event – especially if it’s gone virtual now – can engage audience members for a richer, more compelling experience. Thom will address how to weave program content and promote interactions to set the tone for real connections. More info/register.

Host: The Expo Group

Presenter: emcee and expert human connector Thom Singer


Tue 4/7 at 2 p.m. – Leading Successful Change to Remote Training

For employees who are unfamiliar with meeting software such as Zoom and Google Hangouts, the difficulty of teaching “on the go” has become a noticeable hurdle. How can you train people remotely and effectively, without disrupting the flow of work? Learn about the impact a crisis has on people’s abilities to learn and adapt to change; and the resources you can utilize to make everything run as smoothly as possible – from digital meeting rooms, to the cutting-edge technology known as “digital adoption platforms.” More info/register.

Host: eLearning Learning Newsletter

Presenter: Dr. Britt Andreatta, PhD, CEO, 7th Mind, Inc.


Tue 4/7 at 2 p.m. – What’s Missing from Your Strategic Meetings Management (SMM)

Find out how using event technology can make your team more efficient, track fragmented program spend and eliminate simple meeting and event risk. Learn how simple meetings and events fit into SMM, how companies are managing their simple meetings, how to manage your simple meetings and events through a single tech platform, how to easily access and share valuable attendee and meeting data, and how to track and report on meeting and event spend. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Cliff Ryan, Director of Sales, CVENT | Kapow
  • Julie Haddix, Director of Enterprise Marketing, CVENT

Tue 4/7 at 2 p.m. – Case Studies of CPD in a Time of Social Distancing

Hear about ACOOG’s rapid response to adapt a live, annual, meeting in a time of pandemic and mandatory social distancing. Explore how, in a time of chaos, an organization can be guided by learning and implementation science to produce an effective educational intervention that aligns learner needs with organizational realities/constraints. More info/register.

Host: Alliance for Continuing Education in the Health Professions

Presenters:

  • Andrew Crim, MEd, CHCP, FACEHP, Director of Education and Professional Development, American College of Osteopathic Obstetricians and Gynecologists (ACOOG)
  • Brian McGowan, PhD, FACEHP, ArchMedX, Inc.

Tue 4/7 at 2 p.m. – A Guide For Meeting Planner and Hotel Sales Professionals

While the meeting industry is in an unprecedented “holding pattern,” this is a great time to take advantage of increasing your knowledge about meeting risk to make both you and your organization better equipped and competitive. More info/register.

Host: Smart Meetings

Presenters:

  • Kevin Coffey, founder and senior travel and meeting risk consultant at Goldspring Consulting
  • Neil Hammond, partner at Goldspring Consulting

Wed 4/8 at 11 a.m. – Leading Through a Crisis Day-by-Day

Learn about the three interdependent areas of crisis-management activity that help foster sustained high — even heroic — performance by your team. Hear how to think about all your stakeholders during uncertain times; find a way to demonstrate your loyalty, compassion, and commitment to workers and customers; and use aspiration to bring out the best in your team. More info/register.

Host: MIT Technology Review

Presenter: Eric J. McNulty, associate director of Harvard’s National Preparedness Leadership Initiative


NEW: Wed 4/8 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events.

Host: Content Forum


Wed 4/8 at 1 p.m. – Pivoting Your SEO & SEM Strategy During the COVID-19 Crisis

You’ve likely spent years modifying and perfecting your search engine optimization (SEO) and search engine marketing (SEM) strategies, evolving with latest best practices and updates. Learn how to pivot your SEO and SEM strategies during this time of uncertainty—including when to retool and when to press pause. More info/register.

Host: Event Garde

Presenters:

  • Rob McCarty, CEO, The Image Shoppe
  • Zach Guy, Digital Account Manager, The Image Shoppe
  • Aaron Wolowiec, CAE, CEO Event Garde

Wed 4/8 at 2 p.m. – Space to Re-Think. Taking Back Control on COVID19 and Revenue Generation

This workshop is designed to help you think outside the box about what you can do to help your business through the Corona Virus. Walk through exercises to help you see where the opportunities are that will help get you ahead in the next few weeks and be ready for The Recovery. Now is the time to prepare and focus on that. How you react to this is within your control. 1 CMP credit. More info/register. Fee for non-MPI members.

Host: MPI

Presenter: Ciara Feely, Founder & Author, Conference Converter


Wed 4/8 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/9 at 12 p.m. – Driving Member Engagement by Showing #VolunteerLove

National Volunteer Week is April 19-25th, an opportunity to spotlight association volunteers. Given that 20-25% of staff labor in associations comes from volunteer members, we should have year-round recognition and celebrate every day, and create the right supportive environment since volunteering is one of the stickiest forms of member engagement. Let’s draw from research and our own community for a dynamic discussion on how to show volunteer love. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president and executive director at Mariner Management


Thu 4/9 at 12 p.m. – Basic Categorical Variable Analysis and Pivot Tables for Beginners

Learn about simple descriptive analysis and data visualization using Excel. Go over some basic analysis using a “countif” formula, walk through making a simple pivot table and see examples of visualizations you could make. Learn how to quickly figure out the number, or percent, of each category of a variable, or more than one variable with a pivot table. More info/register.

Host: Inciter

Presenter: Kristen Halsey, data analyst, Inciter


Thu 4/9 at 1 p.m. – Working Remotely + Collaboratively

Learn about priorities for an effective workday, how to establish boundaries for family and home (or how to at least find some semblance of balance), and introduce you to some tools and technologies that are quick to learn and easy to use when collaborating remotely. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Thu 4/9 at 2 p.m. – How to Bring Your Live or In-Person Events Online

Walk through the process of migrating your in-person event online. Learn how to use what you’ve already created, the best communications strategy to inform and engage your attendees and presenters, what technology you’ll need to execute a successful virtual event and fundraiser, and how to maximize your ROI and keep the momentum going for the rest of 2020. More info/register.

Host: TechSoup

Presenters: Kyle Barkins and Joe DiGiovanni, founders of Tapp Network


Thu 4/9 at 3:30 p.m. – Remain Relevant by Becoming a Digital Leader

Being a digital leader has never been more urgent for associations to remain relevant. While we may be in a health crisis, it has rapidly become a technology crisis for many associations. Adapting an integrated digital strategy and the way you work can make the difference between business continuity and a meltdown. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sherry Budziak, founder and CEO, .orgSource


Fri 4/10 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


NEW: Fri 4/10 at 1 p.m. – Adapt or Reinvent Your In-Person or Online Conference

Moving your conference online? Want to improve your annual conference? Have a big in-person or virtual meeting you’d like to spice up? Want to refresh your convention to make it more profitable, enjoyable, or effective?
Get to see, experience, and learn how to improve conferences, be they online or offline. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. More info/register (free with code “brainfood”)
Organizer: Better Meetings

Presenter: Lee Gimpel, meeting designer and facilitator, founder of Better Meetings


Fri 4/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/10 at 1 p.m. – Ask Us Anything Expert Panel: Emotional Wellbeing, Relationship Management & Diversity/Equity/Inclusion

Learn tips for attending to participants’ personal and emotional well-being during virtual meetings. Understand how to create a supportive environment where participants or staff/team members can engage with one another. Hear tips for nurturing client, partner and team relationships in a time of uncertainty. Find out how COVID-19 impacts diversity, equity and inclusion. More info/register.

Host: Event Garde

Presenters:

  • Lindsay Gross, Director of Facilitation Services, Event Garde
  • Alina Cooper, Director of Project Management, Event Garde
  • Krista Rowe, Director of DEI, Event Garde
  • Aaron Wolowiec, CAE (moderator), CEO & Founder, Event Garde

Fri 4/10 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable


Tue 4/14 at 1 p.m. – Is Salesforce Backlog Affecting Your Organization’s Efficiency? Find Out Ways to Herd the Cats and Effectively Get Your Backlog Under Control

No matter how large or small your CRM/AMS staff is, the list of to-do’s is always present and even growing. The list can quickly grow to what might seem as unmanageable, paralyzing your staff from making progress. Learn how to prioritize “to-do’s” to maximize productivity, what tools can help manage the intake of departmental requests, and what internal and external resources you can access that will help you focus more on strategy and overall vision. More info/register.

Host: Aplusify


Wed 4/15 at 2 p.m. – Tips to Prepare Your Association for Virtual Work

Rebecca Achurch has taken many associations virtual in her consultancy. She will give tips and best practices to help you as you transition your organization from on-premise to remote work. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, founder, Achurch Consulting


Thu 4/16 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success

According to the biennial Grassroots Influence Pulse® (GRIP) survey, there are clear indicators as to which advocacy tactics are more likely to provide the best outcomes. Learn how to take the guesswork out of your association’s grassroots advocacy work and start turning your association’s grassroots efforts into grassroots influence. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Amy Showalter, GRIP® co-author and Principal, The Showalter Group, Inc.


Thu 4/16 at 2 p.m. – Content Governance 101: Managing Your Digital Content for Success

Associations often have too much content owned by too many stakeholders, and nobody knows how to manage all of it at once. But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. Learn how to formulate a content governance plan and institute guidelines that can turn your content from a chore into a delight. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Texas Association of School Board Officials and Mighty Citizen


Fri 4/17 at 1 p.m. – Hack the Mind: Using Psychology to Boost Your Online Marketing

As professional communicators, we can recognize our brains’ habits—and make them work for us. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies and how they intersect with your website, marketing materials, and overall brand strategy. You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll get equipped with concrete ways to apply these great “brain hacks” to your organization. 1 CAE credit. More info/register.

Host: Mighty Citizen


NEW: Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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Creative Commons image by LuAnn Hunt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. It doesn’t matter if your association is a virtual conference pro, thinking about jumping in, or not likely to do anything with virtual conferences, they still would love for you to participate. Think of it as your good deed for the day.

You’ve probably seen stories about distillers in your area who are now producing hand sanitizer—I know they are in my part of North Carolina. Amanda Kaiser sees them as an example of “tossing out the ‘what we are’ focus in favor of the ‘what people need’ focus.” It’s an opportunity, she says, to rethink how you serve members.

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis, including recession-focused information, resources, and benefits as well as guidance on pricing and marketing.

Chapters must stay open for business, although it won’t be business as usual. Billhighway explains how to help chapter leaders with virtual governance and volunteering.

Arianna Rehak at Matchbox Virtual Media has lots of experience running virtual events—you may know her work with Association Success’ Surge summit but that was just the beginning. She shares proven tactics for engaging audiences during virtual conferences.

The discomfort we’re all feeling is grief, says David Kessler at the Harvard Business Review. It makes sense when you read about the stages we go through. He shares advice for dealing with these emotions too.

Because so many kids rely on school breakfast and lunch as their nutrition for the day, food banks are filling in the gap—and need your support. You can find your local food bank on the Feeding America website.

If you’re in my part of North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. Thanks to a matching pledge, every $1 you donate in March provides 10 meals. Money goes further than cans.

Quick hits before we get to the list of this week’s free education:

  • 26 ways to make online meetings, workshops, and programs a success. (Deborah Grayson Riegel, Inc.)
  • 5 real-world techniques and tips from longtime remote workers in the association community (Shepherd Smith, Gravitate Solutions)
  • Trashy books clubs, cocktails and live music: 11 things to do without leaving home. (Emily Holden, The Guardian)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • The highlight of the week was Louisiana oyster and linguiça bake, an Emeril Lagasse recipe. The recipe doesn’t call for linguiça—a garlic paprika Portuguese sausage—but that’s what I always use, and I know Emeril would approve since he’s half Portuguese. I also added leftover salad spinach to the mix.
  • I usually buy my linguiça in bulk from Amaral’s in New Bedford or Gaspar’s in North Dartmouth, MA—just down the road from Emeril’s hometown, Fall River. In fact, Gaspar’s has an 8# deal going on, so I just ordered linguiça and chouriço (a spicier version).
  • Instead of shucking 50 oysters, I shucked 6 for myself and then steamed the rest for about 4 minutes. I still had to shuck them but it’s a lot easier when the shells have opened a bit. They stayed fairly plump too.
  • Since the meat shelves are bare at the supermarket, it’s a good thing I have plenty of local fish in the freezer. On Sunday, I wanted to make enough fish for two nights, so I baked fillets of golden tilefish and dogfish. I topped them with salt and a bit of butter before they went in. I served them with a delicious smoky red chimichurri. Chimichurri is usually green—a mix of herbs, shallot, garlic, hot pepper, vinegar and olive oil. This red one also included smoked paprika, chipotle powder and cumin—so good.
  • The farmers market had baby Brussels sprouts. I was torn between roasting and sautéing them, but I had an idea about roasting them with halved red seedless grapes, red onion, garlic and thyme, so that’s what I did.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Stay safe, stay well, take care.


Fri 3/27 at 12 p.m.* – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 3/27 from 12 to 2 p.m. (join when you can) – Feelings Edition of the Eventprofs Happy Hour
Meet, connect, and share with other event professionals. This will be a place to talk about how you are feeling and be heard by others, to share your circumstances, to meet new people and reconnect with old friends. More info.

Organizer: Adrian Segar, founder, Conferences That Work


Fri 3/27 at 12 p.m. – How to Maximize Agility, Velocity and Collaboration with Remote Teams (Live Discussion Event)

Join a live discussion from the executive, technology and organizational perspectives on how your organization can best shift to support a 100% remote working ecosystem. Hear how to tactically ensure your teams are set up successfully, keep your corporate culture and promote collaborate remotely, and maintain and increase your productivity velocity. More info/register.

Host: xScion

Presenters: Mason Chaudhry, Chief Transformation Officer, Keith Braddock, Principal, Enterprise Automation, and Bhavani Krishnan, Agile Expert, xScion


Fri 3/27 at 12 p.m. – COVID-19-Focused Engagement Lounge

This week we’ll be sharing info and ideas on mastering virtual engagement—keeping you, your staff and your clients engaged during remote work. More info/register (for AMCI members only).

Host: AMC Institute


Fri 3/27 at 12 p.m. – TED Connects: Community and Hope

A free, live, daily conversation series featuring experts whose ideas can help us reflect and work through this uncertain time with a sense of responsibility, compassion and wisdom. Today’s topic: How to create meaningful connections while apart. More info.

Hosts: head of TED Chris Anderson and current affairs curator Whitney Pennington Rodgers

Guest: Priya Parker, Author, The Art of Gathering


Fri 3/27 at 2 p.m. – Maintaining Culture and Community Leadership in a Time of Crisis

Mission-driven organizations have always known that even the best laid plans can come apart at a moment’s notice. Yet when a crisis hits, either at your organization or across the globe, how can nonprofits maintain composure and find a way to move forward? Join a discussion that will look to address how to process information in times of high stress, formulate immediate actions to maintain the culture that makes your organization strong, and chart a path forward to inspire others. More info/register.

Host: Neon One

Presenters:

  • Maddie Grant, Human Workplaces
  • Marc A. Pitman, Concord Leadership Group

Mon 3/30 at 12 p.m. – Coronavirus Dialogue Series: Building a Lean & Agile Business

Coronavirus is threatening the livelihood of businesses of all sizes in the meetings and events industry. Conferences and trade shows are getting canceled or postponed at historic rates with no sign of when the industry will bounce back. While small businesses are most vulnerable during times like these, the current global conditions remind businesses of all sizes of the importance of staying lean and agile. Now is the time to prepare your organization to sustain this crisis as well as other inevitable, and unpredictable, events that will impact our industry in the future. Learn about tools and resources available to you to build a sustainable business model. More info/register ($35 for MPI non-members).

Host: MPI

Presenter: Tracy Judge, MS, CMP, HMCC, CEO, Soundings Connect


Mon 3/30 at 1 p.m. – Working Remotely + Collaboratively

Learn the priorities to an effective workday, how to establish boundaries for family and home (or how to at least find some semblance of balance), and some tools and technologies that are quick to learn and easy to use when collaborating remotely. More info/register.

Host: Event Garde

Presenter: Kate Pojeta, CMP, Director of Meetings and Technology, Event Garde


Mon 3/30 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 3/30 at 2 p.m. – Tips and Tools for Creating an Awesome Virtual Event Experience

In an uncertain time, one thing is certain: People are looking to connect and learn virtually. To get started with virtual event design, you’ll need to look at the event from the perspectives of both the host and attendees. When you do so, you’ll be able to identify elements that will ensure an engaging, fruitful, and financially sustainable virtual event. Find out how meaningful conversations and genuine connections happen virtually, where sponsors fit into the picture, and what hosts can do to ensure their live event runs flawlessly. More info/register.

Host: ASAE

Presenters:

  • Beth Surmont, Director of Experience Design, 360 Live Media
  • Arianna Rehak, CEO and Co-founder, Matchbox Virtual Media

Tue 3/31 at 12 p.m. – How Eventprofs Can Preserve Mental Health in a Time of Crisis

The coronavirus crisis has taken the event industry by storm. How can event professionals keep business going while preserving our mental health? Join us for an open conversation as we share tips and tactics on how to keep your mental health in times of crisis. More info/register.

Host: EventMB

Presenters:

  • Leila Heller, Director of Meetings and Incentives at VisitBritain
  • Juliet Tripp, Senior Events Manager at Chemical Watch
  • Helen Moon, Marketing and Communications Manager at Royal Greenwich Heritage Trust and Founder and Managing Director of EventWell, Event Wellbeing Day and Event Wellbeing Week
  • Julius Solaris, Founder and Editor in Chief, EventMB.com

Tue 3/31 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 3/31 at 2 p.m. – Crisis Management for Your Meetings and Events

Learn how to face crises head on, create a game plan for when crises happen, and make sound decisions during difficult and emotionally-driven times. Hear about the five phases of crisis management, where we are now in the crisis management cycle for COVID-19, how to prepare for the next crisis, what to do about events we can’t see coming, and a framework for making decisions about your meetings and events in a time of crisis. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Matrix Group CEO Joanna Pineda
  • Bob Mellinger, Founder & President of Attainium Corp and Crisis Management expert

Tue 3/31 at 3 p.m. – Personas & User Journey Mapping: Getting to Know Your Website’s Users & Journey Through Your Site

Developing a successful, user-centric website starts with knowing who is actually coming to your website, why they visit it, and then optimizing their journey through the site. But too often biases and technology get in the way of making sure the user is kept top of mind and that the path through your website results in a successful visit. Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. With Personas in hand, we’ll put them to work with User Journey mapping to make sure that your visitors can find what they want in your site and solve both the objectives of the visitor and your organization. More info/register.

Organizer: ASAE Marketing Professionals Advisory Council

Presenter: Ray van Hilst, Director of Client Results, Yoko Consulting


Wed 4/1 at 12 p.m. – Coronavirus Dialogue Series: How To Convert Your In-Person Event Into A Virtual Event

With in-person events canceling all around us, it is time for the events industry to evolve. What better way than to take the experience we have producing in-person events and create virtual events with the same strategy and execution of in-person events. Learn what you need to be thinking of when producing a virtual event from the strategy to the content to the technology. 1 CMP credit. More info/register. ($35 for MPI non-members).

Host: MPI

Presenters:

  • Dustin Westling of One West Events
  • Will Curran of Endless Events

Wed 4/1 at 12 p.m. – Is Your Event Canceled?

Learn what virtual options exist to recuperate revenues and engagement with all stakeholders. CAE credit. More info/register.

Host: Association TV


Wed 4/1 at 12 p.m. – Silver and Gold: Balancing New Market Outreach While Serving Your Core Members

When your association’s environment changes—and growth now depends on expanding to new audiences—how do you adapt while keeping your current members happy? Bring your own stories—successes and bombs both welcome—as there will be an open discussion of what works & what doesn’t. More info/register.

Organizer: Association Insights in Old Town—presented online this month

Presenters:

  • Kristine Metter, CAE, of Crystal Lake Partners
  • Barry Pilson, CAE, of the National Business Officers Association

Wed 4/1 at 1 p.m. – The Dos and Don’ts of Responding to the COVID-19 Crisis

During these unprecedented times, many brands are struggling to effectively market their organizations amidst the COVID-19 crisis. Get a high-level overview of how brands are currently responding to the COVID-19 crisis: the good, the bad and the ugly. Learn what to do, what not to do and how a company’s response can ultimately affect their brand for better or for worse. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/1 at 1 p.m. – Advocacy for Associations: Timeless Principles, Modern Approaches

At many associations, member advocacy is based on an old, outdated model. Associations that don’t change with the times will be left behind. Learn how grassroots advocacy can strengthen your organization. Find out how to communicate with members to activate them for advocacy, teach your members to effectively engage lawmakers, and use social media and new technology to super-charge your advocacy efforts. More info/register.

Host: Gather Voices

Presenters:

  • Bethany Snyder, founder of Snyder Strategies
  • Michael Hoffman, co-founder and CEO of Gather Voices

Wed 4/1 at 1:30 p.m. – Is Your Event Continuing as Planned, or Postponed for the Future?

Learn how you can hybridize with virtual options and retain or generate the maximum revenues and audience engagement. CAE credit. More info/register.

Host: Association TV


Wed 4/1 at 2:00 p.m. – Imagining, Creating, and Executing the Technology Strategy

Regardless of the size of your organization, you have a limited technology budget. How do you see beyond those constraints to what the organization truly needs from technology? How do you make a compelling argument for more investment and then deliver on that investment? What are the criteria for evaluating technologies that will not just upgrade your services, but modernize your organization? Hear about making a successful argument for new tech, how IT creates value for the business, and a framework for determining where and how to invest. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Rebecca Bowen, Director of Information Technology at the Association for the Advancement of Medical Instrumentation


Wed 4/1 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Request Zoom invite.


Thu 4/2 at 12 p.m. – Virtual Fireside Chat with Nonprofit Association CEOs: How to Navigate COVID-19 Crises

Dealing with the COVID-19 pandemic has stretched the world in new and unforeseen ways, brought out the best in some, highlighted weaknesses in processes that have worked well for years, and brought on unprecedented financial hardship. Join two partners in Venable’s Nonprofit Practice Group, who have been helping clients navigate this crisis, as they chat with two leading association CEOs about how they’ve led their organizations through the initial wave of change. More info/register.

Host: Venable LLP

Presenters:

  • Susan Cantrell, CEO, Academy of Managed Care Pharmacy
  • Robert Chalker, CEO, NACE International
  • George Constantine, Partner and Co-Chair, Nonprofit Organizations Group, Venable LLP
  • Jacobs, Partner, Nonprofit Organizations Group, Venable LLP

Thu 4/2 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/2 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear about technological breakthroughs in mobile, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. More info/register.

Host: Impexium


Thu 4/2 at 1 p.m. – Thriving in Tough Economic Times with Content Marketing

Get advice to help your business thrive digitally amidst growing uncertainties. More info/register.

Host: Venngage

Presenter: Venngage’s Chief Growth Officer, Nadya Khoja


Thu 4/2 at 2 p.m. – Embracing Wellness from a Distance

Join a discussion on “embracing” wellness while having to practice social distancing from others. The human interaction that we need and crave is no less a need and we need to figure out a new normal for achieving it during these uncertain times. How can we embrace wellness while physical isolation is impacting ourselves, our staff, our members, our clients, and our families? More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Aaron Wolowiec, CEO and learning strategist, Event Garde, and founder, Healthy By Association


Thu 4/2 at 2 p.m. – Data Cleaning in Excel for Beginners

Learn a few tricks to help you prepare your data for analysis. This lesson is for those of us who enter data regularly, can navigate Excel and write some formulas, but unfortunately find ourselves manually making time-consuming changes in Excel. More info/register.

Host: Inciter

Presenter: Kristen Halsey, data analyst, Inciter


NEW: Thu 4/2 at 3:30 p.m. – Exploring Your Alternatives Using Decision Trees

Whether you are considering suspending dues or holding your meeting online, it is important to consider alternatives. Decision trees give you a framework to illustrate alternatives and determine the right direction. Learn how to anticipate multiple possible scenarios for how things might unfold over time using a decision tree. With things in flux, detailed, precise predictions are likely to be wrong. Using a decision tree will help prepare you for what’s next by assessing potential outcomes and consequences of certain actions. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice, Managing Director of Strategy for .orgSource


Thu 4/2 at 7 p.m. – Free Community of Practice: Grapes & Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde

Facilitators: Aaron Wolowiec, CEO, and Lindsay Gross, Director, Facilitation Services, Event Garde


NEW: Fri 4/3 at 12 p.m. – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy

A time of global pandemic and self-isolation is forcing association leaders to think on their feet: How do we continue to lead? How do we sustain the organization through this crisis? Through these rapid shifts, what is needed more than ever is stability in strategic governance—even in a virtual environment. This webcast will focus on key considerations, including: general guidelines for governance engagement; approaches to facilitating strategic conversations and outcomes remotely; insights into ASAE’s planning, development, and delivery of its board and strategic planning meetings; and responsible transparency and meaningful leadership communication with members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC
  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
  • Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership

Fri 4/3 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/3 at 1 p.m. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology

Hear about some of the biggest challenges and opportunities facing the association space right now in light of the 2020 coronavirus pandemic. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Sara Krueger, Director of Communications & Engagement, Event Garde
  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Wow, Aaron again. He’s sure keeping busy this week!


Tue 4/7 – RemoteCon

RemoteCon is a remote conference on remote work. Dozens of speakers will talk about a variety of issues relating to remote work: tools and tech, organization and culture, and the law. More info/register.

Organizer: Marcel Salathé and a group of volunteers at EPFL


Thu 4/9 at 12 p.m. – Driving Member Engagement by Showing #VolunteerLove

National Volunteer Week is April 19-25th, an opportunity to spotlight association volunteers. Given that 20-25% of staff labor in associations comes from volunteer members, we should have year-round recognition and celebrate every day, and create the right supportive environment since volunteering is one of the stickiest forms of member engagement. Let’s draw from research and our own community for a dynamic discussion on how to show volunteer love. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president and executive director at Mariner Management


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Is it over yet? Wow, has this been the longest week ever or what? I’ve got more to share than usual—I think that might be a pattern for a while.

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Since half the participants chose to stay home it turned into a virtual/hybrid meeting. He shares useful lessons learned on virtual strategy facilitation.

Conference sponsorships. Associations are already taking a huge financial hit by having to cancel conferences. Don’t think your only option is refunding sponsor fees. Bruce Rosenthal says there’s a better approach to working with conference sponsors.

Emerging member needs. WBT Systems points out a whole new set of emerging member needs, like the craving for connection and community—I think we can all agree with that. Members also need vetted information and guidelines related to their new topsy-turvy world, including resources for wellbeing and remote work. And speaking of remote work…

Remote work. Rebecca Achurch of Achurch Consulting published a comprehensive (and free) e-book on preparing your association technically and mentally for virtual work during the COVID-19 crisis. She’s a remote work guru so it’s as good as you’d expect—that is, excellent.

Remote workers, hey, that’s you. Beth Zienesis aka Your Nerdy Best Friend created a new Facebook group for The Unexpected Telecommuters. She’s posting videos and resources, and, knowing Beth, probably instigating a lot of hilarity and proving a lot of support too. Join in if you’ve found yourself unexpectedly telecommuting.

Goodness within suckiness. Mark Schaefer is losing business all over the place because of COVID-19. See how he’s attempting to create opportunities out of chaos, you might get some ideas.

Reluctant volunteers. Once we can be socially close again, members will be more than ready to hang out with others in their association. Maybe even volunteer, maybe. MemberSuite describes the questions and thoughts that go through a member’s mind when they’re deciding whether or not to volunteer.

Crackling events. Members seek interaction, connections, and community as well as memorable learning experiences from chapter events. Even though events may not be on the horizon for your chapters, many of the key concepts discussed in this Billhighway post will add snap, crackle and pop to virtual as well as in-person events.

Help feed kids—and others in a bad spot. If you follow me on social media, you know I’m a huge advocate of food banks. Because so many kids rely on school breakfast and lunch as their nutrition for the day, there’s no better time to support your local food bank. You can find yours on the Feeding America website.

If you’re in North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. Thanks to a matching pledge, every $1 you donate in March provides 10 meals. Skip the cans, send money, please.

Quick hits before we get to the list of this week’s free education:

  • Yes, you can stop scrolling coronavirus news for like 5 minutes. (Kara Cutruzzula, Forge)
  • How to talk to your friends about social distancing when they’re going to bars—or participating in other nonsense. (Caroline Kitchener, The Lily)
  • In the company of two miniature horses, Arnold says, “Stay at home as much as possible. Listen to the experts, ignore the morons (foreheads). We will get through this together.” Thanks, Arnold. (Arnold Schwarzenegger on Twitter)
  • Penguins on an unchaperoned field trip in the Shedd Aquarium. More please! (Good Morning America, YouTube)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • Here’s an easy and excellent recipe: sheet pan harissa salmon with potatoes and citrus. I used blackfin tuna instead, but any sturdy fish will do, or chicken. Check out the comments for more ideas. I added carrots like someone suggested, and since I didn’t have quite enough harissa, I supplemented it with red curry paste. By the way, harissa is a North African chile and spice paste.
  • On Sunday, I made enough shepherd’s pie so we could have it again on St. Patrick’s Day. My recipe is from The Irish Pub Cookbook by Margaret Johnson. This was the second time I made it—so good. If you need a comfort food meal, give it a try—or find yourself a recipe online. Shepherd’s pie is made with ground lamb (our favorite) and cottage pie is made with ground beef—just so you know.
  • That’s it – lots of leftovers and sautéed greens, of course, with cabbage in the mix.

Here are the educational events scheduled for next week. Check in during the week for updates. Every day this past week, I updated the list with new COVID-19 related events—something I never usually do because, well, time. But these are not normal times. Stay safe, stay well, take care.

If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Fri 3/20 at 1 p.m.* – Ask Me Anything, How to Transition Your In-Person Event to a Virtual Event

Many organizations are being forced to transition their in-person events into virtual ones. Event organizers and education leaders may have questions about how to pull off this switch effectively and smoothly. Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Tracy King, CEO and Chief Learning Strategist of InspirEd
  • Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 3/20 at 2 p.m. – Remote Work During COVID-19: Human Resource and Technology Considerations

In this time of crisis, many associations have decided that all staff members will need to work remotely for a while to protect their health and well-being. These decisions were made quickly, and some organizations had little time to put the right systems in place. In addition to ensuring that the necessary technology tools are available, managers need to communicate information about project workflow and set clear guidelines and expectations for employees. Learn about key considerations for managing your staff and technology needs through the COVID-19 crisis. Connect with colleagues to explore best practices that you can employ. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Rick Bawcum, CEO, CIMATRI
  • Larry Covert, Senior Director, Information Technology, ASAE
  • Sara Curtis, MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International
  • Sara Curtis (moderator), MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists

Fri 3/20 at 2 p.m. – Talking Money: Cancellations, Refunds, Oh My!

Whether it’s refunds, postponements, or changing budgets, money tends to be the first thing people want to negotiate on, but the last thing they’re comfortable discussing. Learn ways to boost your confidence and get into an empowering and helpful money mindset. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Sun 3/22 at 3 p.m. – Finding Your Personal Power in Times of Uncertainty (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Lindsey Foreman


Mon 3/23 at 2 p.m. – How to Prepare for Recession: An Association Leaders Strategy Guide

It is very possible that we are headed into difficult economic times, and increasingly possible, a recession. What actions can help association leaders lead effectively in industries of all kinds? Hear how leaders can best prepare for a recession, how you should think through crisis management for your organizations, how associations have gone from terrible to great during a crisis in the past, and what is the best next thing you can do for your association right now. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Glenn Tecker, co-CEO of Tecker International


Tue 3/24 at 10 a.m. – FACILIT8me: Navigating the Virtual Environment

Given the current effects of COVID-19 on daily operations, many of us are transitioning our face-to-face facilitated events to online platforms. To aid in your planning and design work, we’re offering a special 90-minute digital discussion focused on navigating the virtual environment. This time will be focused on how to translate your facilitation toolbox in a digital medium. More info/register.

Host: Event Garde LLC

Facilitators: Aaron Wolowiec, Chief Executive Officer, and Lindsay Gross, Director, Facilitation Services, Event Garde LLC


Tue 3/24 at 12 p.m. – How and Why to Transition from Conference Sponsorships to Year-long Partnerships (Partnership Professionals Network Idea Exchange)

Many associations have a long history of a successful conference sponsorship program. However, times are changing! Many companies are saying they would prefer a year-long partnership …. not a three-day event sponsorship. This Partnership Professionals Network Idea Exchange brown bag lunch discussion and strategy session will address how and why to transition from conference sponsorships to year-long partnerships. More info/register.

Organizer: Partnership Professionals Network


Tue 3/24 at 12:30 p.m. – How to Use Impact Mapping to Thrive in a Crisis

Hear how to navigate an emergency situation with impact mapping. Greg will bring his experience finding opportunities in crisis and show you how to use this tool so you can too. More info/register.

Host: .orgCommunity

Presenter: Greg Larkin, founder of Bowery315, Head of Product Innovation at Spring Lab, and Senior Advisor at Dream See Do.


Tue 3/24 at 1 p.m. – COVID-19 Impact on Credentialing Practices

The spread of COVID-19 has had a strong impact on all industries. As news changes every day, we recognize that this is a challenging time as you navigate deadlines, questions from certificants, and process concerns. ICE is opening up this dialogue to determine what credentialing bodies should be asking related to impacts on the business practices most at risk. Hear how other organizations are adapting to these unexpected times. Share your thoughts and concerns as well as suggestions on how to respond to your certificants, applicants and volunteers. More info/register.

Host: Institute for Credentialing Excellence

Discussion leaders:

  • William M. Ellis MS, RPh, Executive Director, Board of Pharmacy Specialties
  • Julia Judish, JD,Special Counsel, Pillsbury Winthrop Shaw Pittman LLP
  • Sara Blair Lake, JD, CAE, CEO, International Board of Lactation Consultant Examiners
  • Lisa Sallstrom, CAE, PMP, Vice President of Certification and Membership at the Association for Supply Chain Management
  • Karen Plaus, PhD, CRNA, FAAN, CAE, CEO, National Board of Certification and Recertification for Nurse Anesthetists
  • Denise Roosendaal (facilitator), CAE, ICE Executive Director
  • Nicholas Soto (facilitator), ICE Board Chair

Tue 3/24 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 3/24 at 2 p.m. – A Very Interesting Quarantine

Most of your team working from home? Suddenly working with a remote audience and wondering how to liven things up? Need to boost engagement and camaraderie with virtual teams and members while practicing “social distancing?” Learn how to encourage engagement and collaboration for your virtual meetings attendees or remote staff with this fun way to learn more about others and keep things interesting. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Deedre Daniel


CANCELLED: Tue 3/24 at 2 p.m. – Connectors Redefined: Integrations Done Right

As SaaS applications continue to grow exponentially, the term “Connector” is frequently used and often misunderstood. Learn some of the challenges and best practices. While an iPaaS makes integration development easier, find out why the basics, like requirements gathering, is still critical. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs


Tue 3/24 at 2 p.m. – The Trouble Trifecta: Attrition, Cancellation, and Force Majeure

Whether you’re concerned about coronavirus, cyclones, or indecisive senior execs messing with your conference plans, the best line of defense is a well written contract that will protect your organization when the unforeseen or unimaginable happens. Review three critical clauses—attrition, cancellation, and force majeure. Find out what a fair clause looks like and the most common mistakes meeting planners make in the negotiations with their hotel partners. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Barbara Dunn, Partner, Barnes & Thornburg


Wed 3/25 at 12 p.m. – Content Forum Community Chat/NTC Birds of a Feather Virtual Roundtable

Join your fellow Content Forum members for collegial support, to share what you are working on, and for advice with any professional and personal challenges you are facing with COVID-19. Join first, then look in Events.

Host: Content Forum


Wed 3/25 at 1 p.m. – Risk Management Primer: How to Protect Your Attendees and Organization From Disaster

Learn the most critical yet practical steps to developing a risk management strategy for all types of events, and also critical information about dealing with the current coronavirus pandemic. More info/register.

Host: Meetings Today

Presenter: Brenda Rivers, JD, HMCC, CIS, Founder and Strategic Consultant,
Andavo Meetings & Incentives, and SAFE


Wed 3/25 at 2 p.m. – 6 Non-Dues Revenue Opportunities Hidden in Your AMS

While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies. Learn about the top 6 non-dues revenue opportunities you can utilize from an optimized AMS. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Altai Systems

Presenter: Teri Carden, Founder of ReviewMyAMS and 100 Reviews


Thu 3/26 at 12 p.m. – What to Consider When You’re Considering an AMC for Government Relations and Advocacy

Hear from a panel of experts about how associations can work with AMCs to represent their interests before policymakers. Leveraging best practices and case studies, attendees will understand how associations and AMCs can partner to advance the interests of associations and their members in today’s fast-moving political ecosystem. 1 CAE credit. More info/register.

Hosts: AMC Professionals Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Paul Miller, President and CEO, Miller/Wenhold
  • Elissa Myers, Senior Director, Virtual, Inc.
  • Alfons Westgeest, Managing Partner, Kellen
  • Anne DeSeta DarConte, CAE, Managing Director, HillStaffer
  • Tommy Goodwin (moderator), Head of Government Relations, Project Management Institute

Thu 3/26 at 12 p.m. – Impact and Actions – Events and Coronavirus Round Table

Hear about the impact the coronavirus is having and how exhibitors and organizers can respond to recent developments. Learn how to manage the coming weeks and months amidst the changing events dynamic, keep your team and visitors safe during future events, and restart your events strategy to get the best results in 2020 and beyond. More info/register.

Host: Integrate Events

Presenters:

  • Alex Theuma, Founder of SaaStock
  • Colleen Leary, Senior Marketing Events Manager at Alert Logic
  • Chris Wickson, GM of Integrate Events

Thu 3/26 at 12 p.m. – Psychological Safety in the Face of Uncertainty

Navigating uncertainty is a fundamental human challenge; uncertainty can be both ungrounding and frightening. An expert panel will be sharing their personal experiences of how they are deepening psychological safety through challenging times, and how they are equipping people leaders to do the same for their teams. Panelists will be taking your questions and sharing their road tested experience of creating clarity, connection, and community. More info/register.

Host: 15Five


Thu 3/26 at 12 p.m. – 6 Tips for Improving the Member Digital Experience

Our members are so used to using online services that the level of performance, service and access has retrained them to expect more from ALL the brands they interact with—including your organization. Not every organization can afford to provide member services like a global company. However, we must understand how the quality of the digital experience has changed. Learn about the changing expectations of association members and how to select the right combination of technologies and tactics to help your organization stand out, build awareness and grow engagement online. More info/register.

Host: Protech Associates

Presenter: Rob Bean, chief strategist at Refactored


Thu 3/26 at 12:30 p.m. – Moving from Brick and Mortar to a Virtual Office Quickly

Hear lessons learned about moving to a collaborative virtual environment. AACE already had some remote workers but expedited their transition to a full virtual office due to COVID-19. More info/register.

Host: .orgCommunity

Presenters:

  • Sherry Budziak, CEO of .orgSource
  • Travis Cheatham, Director of Technology Operations and Digital Solutions with the American Association of Clinical Endocrinologists (AACE)

POSTPONED TO 5/21: Thu 3/26 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Hear about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Thu 3/26 at 1 p.m. – How To Go Virtual While Still Creating an Engaging Experience

Learn about providing value virtually, captivating members diversely, satisfying members’ networking needs, and designing for an optimized virtual-first experience. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Thu 3/26 at 1 p.m. – Speaker Showcase: Spring 2020

This webinar brings together speakers, executives, and planners in a unique virtual setting where those doing the hiring can see and hear a variety of speakers in just one hour from the convenience of – anywhere! Some of our speakers will be available to live chat with attendees on the spot so if you see someone you want to lock-in for an upcoming event, you can start the conversation right then and there. More info/register.

Host: ReviewMySpeaker


Tue 3/26 at 1:30 p.m. – Data Integration: It Doesn’t Have to be Fancy

Your fancy data warehouse won’t do much if you don’t have a clear strategy about what you collect, and good data hygiene to make sure data is clean and complete. Learn how to create data strategies and practices that are essential to data integration, whether you are managing multiple databases or multiple excel spreadsheets. More info/register.

Host: Inciter

Presenters: Taj Carson and Jacob Joseph, Inciter


Thu 3/26 at 2 p.m. – Online Communities for Member Self-Service and Member Management

Given the current pandemic and the cancellation of NTEN’s annual conference (NTC), we have decided to offer our NTC session as a webinar and have updated the content to address how nonprofits and associations can leverage online communities during this unprecedented global crisis. More info/register.

Host: Fionta


Thu 3/26 at 2 p.m. – Member Engagement: Creating the Member Experience

The decision to remain a member comes down to more than the quality of the product or program purchased — it is about the experience that surrounds the interaction. The value opportunities you create for your member should be expressed not as a list on a brochure, but as targeted solutions that can help them wherever they may be in their career. This webinar will challenge you to think about new approaches to create an experience that will deepen the connection with (and increase the retention rate of) your members. 1 CAE credit. More info/register.

Host: Member Clicks

Presenter: Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova


Thu 3/26 at 2 p.m. – Virtual Association Roundtable: Navigating Upcoming Events

Are you challenged with how to move forward with your events during this rapidly evolving time of travel and meeting restrictions? Hear how your association colleagues are already implementing innovative solutions as their organizations are cancelling in-person events. The panel will share their first-hand experience with tackling these challenges and finding solutions – from communications strategies to moving to virtual events, and more. 1 CAE credit. More info/register.

Host: Results Direct

Presenters:

  • Beth Arritt, American Association of Airport Executives
  • Alicia Roundy, Mortgage Bankers Association
  • Aydan Savaser, Secured Finance Network
  • Zané Mullins, Virginia Society of CPAs
  • Dan Scheeler, CAE, EVP, Client Engagement, Results Direct l RD Web
  • Michael Jones, VP, Mobile Technologies, Results Direct l RD Mobile

Thu 3/26 at 2 p.m. – Coronavirus and The President’s Budget

With President Trump’s budget released, 12 subcommittees have begun meeting to determine the federal budget for 2021 and what will stay and what will go. However, with the spread of COVID-19 and the untold toll of this virus, everything across the country is shifting to focus on how to manage this international crisis. We have the insights you need to see how the federal budget will impact your industry and organization, and how COVID-19 will affect the president’s budget. More info/register.

Host: FiscalNote

Presenters:

  • Bruce Mehlman, Founder, Mehlman Castagnetti Rosen & Thomas
  • Jennifer Shutt, Budget and Appropriations Reporter, CQ Roll Call
  • Chris Lu, Senior Strategy Advisor, FiscalNote

Thu 3/26 at 2 p.m. – Rise of the Event Technologist

By creating the event technologist role, an organization can benefit from having a single individual devoted to aligning event needs with technology to deliver on KPIs and more. Learn about trends defining the rise of the event technologist, how to build out the role of the event technologist, benefits of insourcing vs. outsourcing, and what it takes to become an event technologist. More info/register.

Host: Cvent

Presenters: Taylor Bohn, Senior Event Technology Analyst, and Alyssa Peltier, Manager, Event Marketing, Cvent


Tue 3/31 at 3 p.m. – Personas & User Journey Mapping: Getting to Know Your Website’s Users & Journey Through Your Site

Developing a successful, user-centric website starts with knowing who is actually coming to your website, why they visit it, and then optimizing their journey through the site. But too often biases and technology get in the way of making sure the user is kept top of mind and that the path through your website results in a successful visit. Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. With Personas in hand, we’ll put them to work with User Journey mapping to make sure that your visitors can find what they want in your site and solve both the objectives of the visitor and your organization. More info/register.

Organizer: ASAE Marketing Professionals Advisory Council

Presenter: Ray van Hilst, Director of Client Results, Yoko Consulting


Wed 4/1 at 2:00 p.m. – Imagining, Creating, and Executing the Technology Strategy

Regardless of the size of your organization, you have a limited technology budget. How do you see beyond those constraints to what the organization truly needs from technology? How do you make a compelling argument for more investment and then deliver on that investment? What are the criteria for evaluating technologies that will not just upgrade your services, but modernize your organization? Hear about making a successful argument for new tech, how IT creates value for the business, and a framework for determining where and how to invest. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Rebecca Bowen, Director of Information Technology at the Association for the Advancement of Medical Instrumentation


Thu 4/2 at 2 p.m. – Embracing Wellness from a Distance

Join a discussion on “embracing” wellness while having to practice social distancing from others. The human interaction that we need and crave is no less a need and we need to figure out a new normal for achieving it during these uncertain times. How can we embrace wellness while physical isolation is impacting ourselves, our staff, our members, our clients, and our families? More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Aaron Wolowiec, CEO and learning strategist, Event Garde, and founder, Healthy By Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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UPDATED Wednesday morning 3-18-20 with COVID-19 events and updates. Look for “NEW” and other prefixes.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Before we get to the good stuff…

What do your “engaged” members not know about?

We all know to never make assumptions about member behavior (or preferences, needs, interests) based on your own behavior. But, I discovered a positive aspect of that tempting cognitive bias: your own behavior might give you something to explore.

Last weekend, I was catching up on ASAE Collaborate discussions, one of which was about year-round membership apps (as opposed to event apps). Someone mentioned ASAE’s app and I thought, huh? I have the ASAE Events app but I didn’t even know about the ASAE app, so I downloaded it. With it, I can read ASAE and Associations Now articles as well as Collaborate discussions on my phone.

Why didn’t I know about this? What does this say about me and my engagement with ASAE? Honestly, I’m not sure. I’m a regular reader of Collaborate (with a subscription to dozens of daily digests) and Associations Now. I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. But, I’ve got to admit, I barely read the annual renewal thank you emails which, I’m guessing, would remind me about benefits.

How did I miss this news about the ASAE app? How long has it been around? So that got me thinking… What are your members missing—even the supposedly engaged ones? Make no assumptions about how often you need to promote the benefits of membership to existing members.

Worthy reads about you know what

Wasn’t it nice to not think about the coronavirus for a minute? That’s a luxury many of you don’t have since you have to make decisions about events, member resources, and employees. In our personal lives, we have to figure out whether to attend a happy hour with friends (I did on Wednesday) or a state SAE lunch (I’m won’t today).

Seth Godin recently said, “Overwhelmed is a choice.” Work has to get done, responsibilities fulfilled, so you must manage the distractions this crisis presents. You can cut through the noise and save time by focusing on a few good sources of information. I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. A bit more geeky but worthwhile, Coronadaily.

KiKi L’Italien is curating a daily list of association-specific information at Association Chat. She’s also compiled a Twitter list of good follows for COVID-19 news and information.

Associations are also gathering information: PCMA, MPI, Events Council and ASAE.

Good normal reads

The Association Brain Food show must go on!

Some day, events will be back on track, at least at the chapter level. Why? Because, Billhighway says, people crave connection and community, and for now, in-person events do that better than virtual.

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. WBT Systems suggests offering adulting programs to help young professionals in your industry survive and thrive in their careers.

Tirza Austin believes mentoring is “not a year-long, one-on-one relationship.” At Community by Association, she describes how she shook up the traditional mentoring model, looked for a new type of mentor, got some pushback, but made it work.

The workforce is graying. “In the U.S., 16% of people aged 65 and over are still employed. By 2035, that figure will be 21%.” Abby Levene at Dropbox explains how businesses can benefit from age diversity, especially from the wisdom and life experience of older employees.

Quick hits before we get to the list of this week’s free education:

  • Why your organic traffic might be dropping… and how to fix it. (Levi Wardell, Association Chat)
  • Save this one, it’s real helpful: How to use Google Analytics to improve SEO performance. (Michal Pecanek, Ahrefs)
  • If you care about restaurants, take the time to read this: The American restaurant is on life support. Never more so than now. (Karen Stabiner, The Counter)
  • How can you ease their financial burden and get a better table? Pick up the phone if you want a restaurant reservation. (Monica Burton, Eater)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • Bluefish has a bad rep as a “fishy” fish, but it’s not “fishy” if it’s fresh. It will deteriorate (get fishy) if it’s exposed too long to oxygen or warm temps. My bluefish last week was full of excellent flavor as fresh bluefish should be. I topped it with a mix of Thai basil pesto I made and froze last summer and panko breadcrumbs.
  • My recipe for Thai basil pesto includes Thai basil, garlic, ginger, peanuts, sesame oil, brown (or palm) sugar, rice wine vinegar, fish sauce, red pepper flakes and soy sauce. I’ll share the recipe on my Grabbing the Gusto blog this weekend. Go on over there to subscribe if you don’t want to forget to grab it.
  • This week’s culinary high point has to be this slow cooker coq au vin. My feller was monopolizing the oven with some slow-roasted ribs so I went to plan B, the slow cooker. Oh, man, so good. I made a giant batch and since there’s only two of us, we’ve had this three times this week for dinner. Not complaining!
  • What did we have on the side, besides mashed potatoes, for the coq au vin—greens, of course! What else would you expect from me? Round one: collard and spinach sauté with red onion, carrot, poblano, orange bell, jalapeno and bacon. Round two: kale and arugula sauté with bacon, red onion, jalapeno, mushroom and tomato.

Here are the educational events scheduled for next week, phew, it’s a long one. Keep in mind, details may have changed since last I checked. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 3/16 at 11 a.m.* – Tech Talk: Best Practices for Working Remotely

As you may know, Matrix Group has 10 remote employees, and many of you have reached out to ask about our policies and what best practices we follow.  Hear our tips, tricks, and best practices for working remotely, including communication tools we love – Slack, Zoom, Google Hangouts, and more; our favorite collaboration tools and managing documents in the cloud; our governance and policies for remote work; tips on how to thrive as a remote worker; and strategies for effectively managing your team. More info/register.

Host: Matrix Group

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects

*All times are Eastern Daylight Savings Time unless otherwise noted.


NEW: Mon 3/16 from 11:45 a.m. to 8:20 p.m. – COVID-19 Virtual Summit: Introduction to COVID-19 & Current State of Affairs

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University


CORRECTED TIME: Mon 3/16 at 12 p.m. – Crisis Communications: Coronavirus Edition

Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. Get ready to learn 10 tips for communicating during this crisis, how to craft your messages, and the impact good crisis communications can have on your event’s brand long-term. More info/register ($35 for MPI non-members).

Host: MPI

Presenter: Alex Plaxen, MTA, President, Little Bird Told Media


NEW: Mon 3/16 at 12 p.m. – Virtual Town Hall: Cornonavirus & Your Social Impact Workforce

If you have been scrambling to create presentation materials for your upcoming staff meeting about the coronavirus then tune in for answers. We will cover the following during the Virtual Town Hall: your organization’s safety statement; how to provide information/resources/prevention tips about the issue; assembling your COVID-19 team of early responders; office closure scenario planning; local, state and federal closures; and more. More info/register.

Hosts: Nonprofit HR and Independent Sector

Presenters:

  • Lisa Brown Alexander, CEO, Nonprofit HR
  • Victor Reinoso, Chief Operating Officer, Independent Sector

Mon 3/16 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

NEW: Mon 3/16 at 2 p.m. – Pants Aren’t Optional – Configuring Your Home Office to Look Better on Video Conferences

So many people SUCK at videoconferences. You’re talking to their chin. They’re looking at the other screen. You can’t hear them. But you still need to present yourself as the professional you are. How do you look better on camera? What do you need for lights, microphone, and camera? What if you’re not a techie? Hear the details on what we need to know to look better on our video conferences from our home offices…and pants aren’t optional. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Beth Ziesenis, author, speaker, nerd


NEW: Mon 3/16 at 2 p.m. – Motivating Your Team In A Crisis

When distractions are high and stress is mounting, keeping your team engaged and focused on their goals may feel like its own battle. Get insight into fast and effective motivational tools for leaders and peers alike to boost morale in stressful times. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


NEW: Mon 3/16 at 2 p.m. – Capitol Hill and Coronavirus: What to Expect

Coronavirus is in the Capitol. With recess canceled, what will Congress and the executive branch do in the face of COVID-19? From the Federal Budget and appropriations funding, to logistics on planning and policy updates, learn what to expect in the coming days and weeks. Hear insights into the latest policy developments on the Hill to help you manage your organization’s response to the pandemic. More info/register.

Host: FiscalNote

Presenters:

  • Jason Dick, Deputy Editor, CQ Roll Call
  • Katherine Tully-McManus, Congressional Staff Writer, CQ Roll Call
  • Mary Ellen McIntire, Reporter on Health Care, CQ Roll Call
  • David Lerman, CQ Budget Editor, CQ Roll Call

Tue 3/17 at 12 p.m. – In-House Video Production Best Practices Online Discussion

With an emphasis on how smaller associations manage limited resources to deliver effective video content to their members, we will hear from several association professionals who have successfully navigated the challenges of selecting the right equipment, developing content and production workflows, distributing to various media channels, and tracking performance. More info/register.

Organizer: ASAE Communication Professionals Advisory Council

Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association


NEW: Tue 3/17 from 12:45 to 7:45 p.m. – COVID-19 Virtual Summit: Future Implications and Considerations

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University


NEW: Tue 3/17 at 1 p.m. – How to Work Remotely Q&A

Jason Fried, co-founder of Basecamp and author of REMOTE, will host a livestream and give tips on how to work with remote teams. More info.


Tue 3/17 at 1 p.m. – 6 Ways to Make Your Nonprofit’s WordPress Site Secure from Getting Hacked

The last thing you want added to your list is trying to figure out how to fix a site that’s been suddenly hijacked or taken offline. Learn why strong security is important for WordPress, what can happen when your nonprofit’s website gets hacked, six practical steps you can take to keep your site protected, and security recommendations and tips. More info/register.

Host: Nonprofit Tech for Good


NEW: Tue 3/17 at 2 p.m. – Real-World Crisis Communications in the Age of COVID19

A crisis can come in all kinds of forms, but what do you say to your members when a never-before-seen virus appears and no one knows for sure what will happen next? What is your strategy for talking with the Board? Or working with international chapters? Find out how one association is making these tough decisions during the COVID-19 pandemic and receive ideas you can apply in your own messaging. Find out what’s workingwhat’s notand what’s next. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests: Peter O’Neil, CEO, and Andy Cutler, Director of Communications, ASIS International


NEW: Tue 3/17 at 2 p.m. – Engaging A Team That’s Working From Home

With the option to work from home becoming more available than ever, it’s important to learn the steps you can take that will keep your team engaged, happy, and crushing their goals. Learn ways to immediately boost trust, understanding, and performance. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Tue 3/17 at 2 p.m. – Contract Crisis Preparedness for Suppliers

Basic knowledge of your contract language is not enough. You must have the right steps in place to act quickly when a customer wants to make a change due to unforeseen circumstances. Learn how to protect your business and customer interests with potential solutions when challenges arise before and during events. More info/register.

Host: PCMA

Presenter: Lisa Sommer Devlin, attorney


NEW: Wed 3/18 at 11 a.m. – Remote Control

This workshop will feature curated tips from remote-work veterans and newbies, teaching you everything you’ll need to know to make a smooth transition from working at the office (or teaching at university) to working from home. Whether you’re a manager, professor, individual producer, or HR specialist supporting staff through a new remote-work policy, we think you’ll find something in this workshop that’s worth bringing home. More info/register.

Host: Quartz

Presenters:

  • Wade Foster, co-founder, Zapier
  • Cate Huston, engineering manager, Automattic
  • Heather Landy, executive editor, Quartz, and editor of Quartz at Work
  • Grace Bacon, vice president of business operations, Quartz
  • Phoebe Gavin, editorial director of audience, Quartz
  • Courtney Kobylanski, national advertising director, UK, Quartz

NEW: Wed 3/18 at 11 a.m. – Event Live Streaming Basics

Learn the basics of what’s needed to get started and how live streaming can benefit your organization: pros and cons of professional live streaming versus DIY; hardware and software; and live streaming and equipment costs. More info/register.

Host: Pro Video Talent

Presenters: Donna Davis, owner of Pro Video Talent, a video production and live streaming company, and Thomas Wallis, a technical expert in live streaming


Wed 3/18 at 11 a.m. – Your CX Advantage

Customer experience (CX) efforts remain inconsistent in many organizations, but 2020 could be a game-changer. In an age when consumers can reach a competitor in a click, CX is the key differentiator. Increasingly, organizations are spending more on CX and placing greater importance on their results. Hear about advice for new CX leaders, the relationship between the CX leader and CMO, and why more organizations are increasing CX spending. More info/register.

Host: Gartner

Presenter: Augie Ray, VP analyst, Gartner for Marketers


NEW: Wed 3/18 from 11:20 a.m. to 9:10 p.m. – COVID-19 Virtual Summit: Business Impact, Leadership, & Strategies for Today

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University


NEW: Wed 3/18 at 12 p.m. – COVID-19 & Your Chapters/Components: FREE Virtual Idea Swap

Here at Mariner we are home to three chapter organizations. All rely on revenue from in-person events. Yikes! Diana Tucker, CAE, Vice President, Membership & Chapter Relations at NAIOP oversees 50+ chapters juggling the same challenge. So, Diana, Peter and Peggy said let’s talk about how to help our chapters thru a turbulent time. More info/register.

Host: Peggy Hoffman & Peter Houstle, Mariner Management


NEW: Wed 3/18 from 12 to 2:30 p.m. – Leading in Uncertain Times

We have been having conversations with many of you regarding the impact of COVID-19 on your organizations and want to provide resources to you as you lead during these uncertain times. Join us for valuable insights and key takeaways you can implement now to prepare for whatever is next. Agenda includes: Lessons Learned During the 2008 Recession, Scenario Planning: Preparing for Whatever May Come, Lean on Your Culture in Difficult Times, and Where Do We Go from Here? Get tools and connections to help you achieve the best outcome possible. Join us for all the sessions or pop in and out throughout the day. More info/register.

Host: .orgCommunity


NEW: Wed 3/18 at 12 p.m. – Content Forum Community Chat

Join us for whatever you need. We are here to listen, to be a sounding board, and to share advice. Join your fellow Content Forum members for collegial support and to share the professional and personal challenges you are facing with COVID-19. More info/register.


Wed 3/18 at 12 p.m. – Pivot to Virtual

Coronavirus has taken the event industry by storm. Many events have been canceled and sponsors are pulling out of their commitments. Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn what the WHO and CDC are asking planners to do to keep attendees safe, how to decide to cancel and what to tell your attendees, how to manage the virtual experience from a production perspective, how to make money with digital events from a case study, and how to use event apps for online event engagement. 2 CMP credits. More info/register.

Host: EventMB

Presenters:

  • Adele Cehrs, Crisis Communication Expert
  • Chip Massey, Crisis Communication Expert
  • Brent Rogers, Vice President, Creative & Digital at PSAV
  • Taylor Estes, President & CEO, Apple Box LLC
  • Joseph Estes, Co-Founder & Head of Production at Apple Box LLC
  • Mike Piddock, Founder and CEO, Glisser
  • William Thomson, MD, Gallus Events
  • Corey McCarthy, Chief Marketing Officer, Socio
  • Chris Shipton, Scribe and Art Director at Live Illustration Ltd.
  • Julius Solaris, Founder and Editor in Chief, EventMB
  • Dylan Monorchio, Deputy Editor, EventMB

POSTPONED: Wed 3/18 at 12 p.m. – The Impact of Mergers & Acquisitions on a Business Model: How the ABA Responded to Change (Washington DC)

Learn how the ABA approached the growing issue of industry consolidation and its impact on their business model. Find out how they identified critical components of the model and then adjusted ABA’s approach to the market accordingly. This high-level tour of an association facing a market shift will include a few deep dives into areas common to all associations. Also hear Younger’s thoughts on helping organizations face industry consolidation by evaluating the Value Proposition and investigating alternative membership structures. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Executive Management Professionals Community

Presenters:

  • Leann Shepp, Vice President of Membership Operations and Business Intelligence at the American Bankers Association (ABA)
  • Jay Younger, President and Chief Executive Officer of McKinley Advisors

EVENT “ON HOLD” PER ASAE COLLABORATE: Wed 3/18 at 12 p.m. – Small Association Brown Bag Discussion (Washington DC)

This regularly scheduled meeting is a great way to share ideas and ask questions about other associations’ leading practices, and you will get to know colleagues in an informal setting. The discussion topic for the first portion of the meeting: membership renewals and innovative techniques to drive renewal rates. More info/register.


Wed 3/18 at 12 p.m. – The 3 Pillars of an Effective Learning Program

While digital, one-size-fits-one approaches are gaining recognition across the industry, many organizations are still relying on outdated solutions that leave learners wanting more. Without incorporating modern learning methods, you run the risk of a bad learning experience which results in high dropout rates, poor learner engagement, and ROI left on the table. Learn how to adopt a new learning strategy that aligns with today’s learners. Take a deep dive into the 3 core pillars of an effective learning program to ensure your learning program is set up for success. More info/register.

Host: BenchPrep

Presenter: Katie Babbili, Learning Technology Analyst, BenchPrep


Wed 3/18 at 1 p.m. – A Fresh Look at Learning Analytics: How to Squeeze More Insights from Your Data

How can learning analytics help your organization use more of your data, more wisely? Learn how to distinguish between LMS reporting and analytics, five must-have metrics for every executive dashboard, how to select your most valuable business data sources, creative ways to combine data for deeper insights, how to manage data overload, and tips for getting started with learning analytics—even with limited data. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

Wed 3/18 at 1 p.m. – Cutting Through The Noise: Writing On-Brand, Effective, And Accessible Content

If you’re like many organizations, your brand guidelines focus heavily on your visual brand language, but voice guidelines are equally important in creating a consistent and distinct on-brand experience, reinforcing your values, mission or purpose. Learn how to develop a brand voice from your existing brand foundation, what plain language best practices are and how they can quickly improve your existing content, and how to apply accessibility best practices to your content so it meets the needs of all users. More info/register.

Host: Phase2

Presenter: Cara Lemieux, Director, Communications & Content, Phase2


NEW: Wed 3/18 at 2 p.m. – Remote Work and Cybersecurity: Supporting Employees in the Midst of a Pandemic

Cyber criminals are taking advantage of the new remote workforce, and attacks are increasing. Remote work, however, can be done securely with the proper procedures, training, and technology in place. Learn how organizations can support their team while protecting their valuable data. Hear about the most common types of attacks facing remote employees; strategies hackers are using to exploit the coronavirus; practical steps employees can take to reduce their cybersecurity risk; and how an organization’s IT department or MSP can provide the necessary support to their remote employees. More info/register.

Hosts: TCDI and ASMGi


NEW: Wed 3/18 at 2 p.m. – Staying Positive for Clients in the Face of Panic

Discover the three biggest mistakes professionals make with freaked out clients, and strategies to calm and connect. Way past self-care, learn the high-performing mental habits that will calm you down and lift you up affecting your clients team and community. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Wed 3/18 at 2 p.m. – Communicating Clearly During Crisis Situations

We live in a time of increased risks that make it critical for business event organizers to have a strong, cohesive crisis communications plan. If a crisis hits that impacts your event, you should be ready to communicate to participants, internal and external stakeholders, as well as the media with tailored, targeted messages. Learn how to deliver the right messages with the proper tone and communication channel when a crisis occurs. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Wigent, Regional Operations Manager – Americas, Cisco


Wed 3/18 at 2 p.m. – Running Your Mission in the Middle of the COVID-19 Outbreak

In the midst of a global outbreak, our operating models, programs and services, and fundraising may all need to pivot as we address our new reality. Listen in on interviews with leading nonprofits on how the crisis will impact their work, change their decision-making, and affect their teams. More info/register.

Host: Salesforce

Presenters:

  • Erin Barnes, Co-Founder and CEO, IOBY
  • Mary Nemerov, Chief Advancement Officer, Sierra Club
  • Chris Thomas, VP Nonprofit Executive Engagement, Salesforce.org

Wed 3/18 at 2 p.m. – Microsoft Teams: The New Paradigm in Association Collaboration

Your association is probably already using Microsoft Office, but are you effectively using one of its most collaborative tools? As Skype for Business is being phased out, Microsoft is not only pushing its functionality into Teams but adding more ways for you to better engage with your team. Hear how ASAE is using Teams to improve their operational engagement across their entire organization. Learn ways you can leverage your investment in Microsoft and foster better collaboration throughout all your teams. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Reggie Henry, Chief Information & Engagement Officer, ASAE


NEW: Wed 3/18 at 3 p.m. – Virtual Project Management (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. Hear expert tips on how to effectively collaborate virtually with your team. More info/register.

Host: Ubiquity University

Presenter: Jesper Sonne, Partner & Co-founder of RETHNK


Wed 3/18 at 3 p.m. – 12 Questions Nonprofits Should Ask to Evaluate a Managed Service Provider (MSP)

In our 25 years in serving the nonprofit IT community, we’ve heard lots of stories of IT support that didn’t work out. We used our experience to develop a list of 12 questions you can use to vet any managed service provider as you evaluate your needs and their services. Learn about avoiding common pitfalls and getting the right level of service for your nonprofit. More info/register.

Host: Community IT

Presenters: Steve Longenecker, Director of IT, and Johan Hammerstrom, President and CEO, Community IT


NEW: Wed 3/18 at 7 p.m. – Association Chat Town Hall

Discuss the early impact of the Coronavirus and what it means for the association industry. Joining remotely will be association executives, speakers, event planners, and solution providers from the association industry who have already been seriously impacted by the coronavirus. More info/register.


CANCELLED – A VIRTUAL COFFEE TALK WILL BE SCHEDULED INSTEAD, DETAILS TO COME: Thu 3/19 at 8:30 a.m. – March Madness: Your Website’s Road to the Championship (Coffee Talk, Alexandria VA)

1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


NEW: Thu 3/19 at 11 a.m. – Communicating [in] Crisis: 4 Proven Strategies to Communicate in Quarantine

Learn four proven strategies to communicate in quarantine. Hear about challenges of the workplace in times of crisis, strategies that work best to ensure your message is received by all your employees, reasons your message matters more than ever—and why it’s important to choose your words carefully, and best practices for organizations that can and cannot enforce a work from home policy during times of crisis. More info/register.

Hosts: IABC and Staffbase

Presenter: Jason Etter, Staffbase


Thu 3/19 at 11:30 a.m. – Artificial intelligence 101: The Pros, Cons, and Many Applications for Associations (Alexandria VA)

Hear about common and potential AI uses in associations, tips for introducing AI to members/customers, legalities and clauses to consider, and a host of other considerations for taking your technology to the next generation. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VCP, The Association Whisperer


NEW: Thu 3/19 at 12 p.m. – Maximizing Productivity for Remote Teams

Discover how to maximize productivity with a distributed team. Learn five key strategies for leading impactful remote meetings, how to maintain connections and productivity across distributed teams, and top remote learning techniques from experts in live online education. More info/register.

Host: General Assembly

Presenters:

  • Caitlin Davey, Senior Learning Experience Architect, General Assembly
  • Matt Brems, Global Lead Data Science Instructor, General Assembly
  • Adi Hanash, VP, Product, Tempest

Thu 3/19 at 12 p.m. – Chapter Chat: How a CRP Helped Turn Around a 15-Year Membership Decline

With a membership drop of 2% year over year for 15 consecutive years and drowning chapters, NCGA was at a crossroads. They’d been doing the same thing over and over again with their clubs (chapters) and expecting different results. Find out what tools and tactics NCGA used to prevent major chapter mayhem. Under Rick’s helm, NCGA has corrected course, now seeing 6% membership growth year over year since 2016. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Rick Rangel, director of growth, Northern California Golf Association (NCGA)
  • Peggy Hoffman, president and co-founder, Mariner Management

Thu 3/19 at 12 p.m. – Building Member Journeys That Convert

This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. Learn how to identify and develop member persona segments, use various data sources to identify the ideal member journey, and focus campaigns on conversion and revenue. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Aimee Pagano, senior digital advisor at HighRoad Solutions


Thu 3/19 at 1 p.m. – A Why-To and a How-To: Virtual Conferences in the COVID-19 Era

Hear the case for virtual conferences, including longstanding benefits like lower cost and greater reach, as well as more timely drivers like COVID-19 and climate change. Learn how, with a lean team and budget, we’ve planned and run our multiday online conference, Learning • Technology • Design, the past four years. Find out about DIY technologies we’ve used, as well as fuller-service, purpose-built technology alternatives. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning and co-hosts of the virtual conference Learning • Technology • Design


NEW: Thu 3/19 at 2 p.m. – At-Home Coping Mechanisms (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Raji Jayasinghe, VP for Asia of Ubiquity University


NEW: Thu 3/19 at 2 p.m. – Ensuring Your Virtual Meetings Are Productive

With the switch to digital communication, we have an opportunity to make meetings better than ever. In this fast and fun webinar, learn how professional presenter and team trainer Rachel Sheerin makes virtual meetings productive, collaborative, and energizing. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Thu 3/19 at 2 p.m. – Lessons Learned from Toronto’s 2003 SARS Outbreak

In 2003, Toronto experienced two deadly SARS outbreaks resulting in a travel warning from the World Health Organization that heavily slowed tourism and disrupted the event and convention business. PCMA’s Sherrif Karamat and Bruce MacMillan, both at Tourism Toronto at the time, will share their response to event cancellations, their communication approach with stakeholders and their crisis recovery plan. CMP credit. More info/register.

Host: PCMA

Presenters:

  • Sherrif Karamat, CAE, President and Chief Executive Officer of PCMA
  • Bruce MacMillan, Chief Marketing Officer, PCMA’

Thu 3/19 at 2 p.m. – The Secret to Creating Email Newsletters That People Will Want to Read

Email newsletters still represent the channel with the highest impact to deliver business results for B2B companies. Unlike social media platforms, you own this audience. Learn how to build your audience, including how to attract and keep quality subscribers; make sure your email actually makes it into your subscribers’ inboxes; and what to write, how often and in what format to deliver the biggest impact. More info/register.

Host: Rep Cap / Managing Editor

Presenters: Mary Ellen Slayter, founder and CEO, and Ginny Engholm, director of editorial operations, Rep Cap


Thu 3/19 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Maybe the third time is the charm. Rescheduled again.

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community


Thu 3/19 at 3:30 – Stop Thinking Like an Instructional Designer, Start Thinking Like a Game Designer

Instructional designers tend to think content first and action second. Game designers tend to think action first. As a result, most games are engaging, intriguing, and immersive, while instructional content tends to be boring and perfunctory. learn five methods to help you think like a game designer while playing a game. The experience will help you transform your stale training into an exciting and interesting experience for you learners. More info/register.

Host: eLearning Learning

Presenter: Karl Kapp, Professor of Instructional Technology, Bloomsburg University


Fri 3/20 at 2 p.m.* – Remote Work During COVID-19: Human Resource and Technology Considerations

In this time of crisis, many associations have decided that all staff members will need to work remotely for a while to protect their health and well-being. These decisions were made quickly, and some organizations had little time to put the right systems in place. In addition to ensuring that the necessary technology tools are available, managers need to communicate information about project workflow and set clear guidelines and expectations for employees. Learn about key considerations for managing your staff and technology needs through the COVID-19 crisis. Connect with colleagues to explore best practices that you can employ. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Rick Bawcum, CEO, CIMATRI
  • Larry Covert, Senior Director, Information Technology, ASAE
  • Sara Curtis, MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International
  • Sara Curtis (moderator), MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists

NEW: Fri 3/20 at 2 p.m. – Physical Maintenance/Detox (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Nora Silini, Training Biotransenergetic Counselor and Program Coordinator at Ubiquity University


NEW: Fri 3/20 at 2 p.m. – Talking Money: Cancellations, Refunds, Oh My!

Whether it’s refunds, postponements, or changing budgets, money tends to be the first thing people want to negotiate on, but the last thing they’re comfortable discussing. Learn ways to boost your confidence and get into an empowering and helpful money mindset. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


NEW: Mon 3/23 at 2 p.m. – How to Prepare for Recession: An Association Leaders Strategy Guide

It is very possible that we are headed into difficult economic times, and increasingly possible, a recession. What actions can help association leaders lead effectively in industries of all kinds? Hear how leaders can best prepare for a recession, how you should think through crisis management for your organizations, how associations have gone from terrible to great during a crisis in the past, and what is the best next thing you can do for your association right now. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Glenn Tecker, co-CEO of Tecker International


Tue 3/24 at 12 p.m. – How and Why to Transition from Conference Sponsorships to Year-long Partnerships (Partnership Professionals Network Idea Exchange – Washington DC and online)

Many associations have a long history of a successful conference sponsorship program. However, times are changing! Many companies are saying they would prefer a year-long partnership …. not a three-day event sponsorship. This Partnership Professionals Network Idea Exchange brown bag lunch discussion and strategy session will address how and why to transition from conference sponsorships to year-long partnerships. Locations: Washington DC and online. More info/register.

Organizer: Partnership Professionals Network


Wed 3/25 at 2 p.m. – 6 Non-Dues Revenue Opportunities Hidden in Your AMS

While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies. Learn about the top 6 non-dues revenue opportunities you can utilize from an optimized AMS. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Altai Systems

Presenter: Teri Carden, Founder of ReviewMyAMS and 100 Reviews


Thu 3/26 at 12 p.m. – What to Consider When You’re Considering an AMC for Government Relations and Advocacy

Hear from a panel of experts about how associations can work with AMCs to represent their interests before policymakers. Leveraging best practices and case studies, attendees will understand how associations and AMCs can partner to advance the interests of associations and their members in today’s fast-moving political ecosystem. 1 CAE credit. More info/register.

Hosts: AMC Professionals Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Paul Miller, President and CEO, Miller/Wenhold
  • Elissa Myers, Senior Director, Virtual, Inc.
  • Alfons Westgeest, Managing Partner, Kellen
  • Anne DeSeta DarConte, CAE, Managing Director, HillStaffer
  • Tommy Goodwin (moderator), Head of Government Relations, Project Management Institute

Thu 3/26 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Hear about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Thu 3/26 at 1 p.m. – Speaker Showcase: Spring 2020

This webinar brings together speakers, executives, and planners in a unique virtual setting where those doing the hiring can see and hear a variety of speakers in just one hour from the convenience of – anywhere! Some of our speakers will be available to live chat with attendees on the spot so if you see someone you want to lock-in for an upcoming event, you can start the conversation right then and there. More info/register.

Host: ReviewMySpeaker


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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