The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The 11th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. I’ve already used data from the report in a few different blog posts so you’re bound to find something in there that will make you go, “Hmm, that’s interesting (useful, surprising, depressing, encouraging).”

How do you decide which delivery method is best for a new educational program? Instructor-led online course or self-paced online course? Webinar? In-person workshop? WBT Systems describes different factors to consider when making your decision.

What the heck is chapter banking? And how can it benefit your association? After reading this post from Billhighway, chapter banking sounds like a godsend, especially if you have subsidiary chapters, and doubly especially if they’re volunteer-run. I can only imagine the headaches it would eliminate.

Some quick hits before we get to next week’s free webinars:

  • The 101 people, ideas and things changing how we work today. (BBC Worklife)
  • Five key dynamics that set successful teams apart from other teams at Google—not what you might expect. (Julia Rozovsky, re:Work)
  • Some older Americans spend more than 10 waking hours alone—here’s why that could be harmful. (Meera Jagannathan, MarketWatch)

Good eats:

  • One of my go-to quick recipes is pan-seared fish in white wine, tomato and basil sauce. I’ve made it with triggerfish, cod and snapper—it’s always tasty. Depending on what’s on hand, I sometimes sub pesto for fresh basil, garlic chives for garlic, or dry vermouth for white wine.
  • I made these cornmeal-crusted okra bites, but I soaked the okra first in a buttermilk/hot sauce mixture before dredging them in the spiced cornmeal. They were fine, not super-duper, just fine. Since Jim isn’t a fan of okra, we had lots of leftovers, so…
  • …time to repurpose. I chopped up the okra bites, tossed them with some Parmesan cheese and just a bit of panko breadcrumbs, and turned them into a topping for Italian sausage macaroni and cheese. I used an Emeril Lagasse recipe as a guide, but I subbed red bell for the green bell pepper, added Monterey Jack to the cheese mix, and added heavy cream to the milk. Wow, so good.

Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 8/5 around 1 p.m.* – Corporate Partnerships: Strengthen Relationships to Strengthen Financial Stability (Chatting with Agnes & Cecilia)

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Guest: Bruce Rosenthal, founder, Partnership Professionals Network

Hosts:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/6 at 2 p.m. – International Meeting Travel Tips: Local Experts Can Make Crossing Borders Easier

The webinar covers negotiations, safety and security—what to think about to ensure the best attendee experience internationally; undertourism—considering offbeat destinations that offer something different; and discovering new cultures through immersive, real life, authentic experiences. More info/register.

Host: Smart Meetings

Presenter: Catherine Chaulet, president of Global DMC Partners


Tue 8/6 at 2 p.m. – Security and Privacy: What Nonprofits Need to Know

With privacy scandals and data breaches grabbing headlines daily, even the smallest organizations must take responsibility for lawful custodianship and protection of personal information. Learn how privacy and security concerns intersect and differ; risks to assess when evaluating your privacy program; the definition of “personal information”; key privacy laws that may impact your organization; and the top three privacy and security threats and how to mitigate them. More info/register.

Host: TechSoup

Presenter: Michael Standard, Senior Corporate Counsel, Symantec


Tue 8/6 at 2 p.m. – Target Marketing: Increase Your Attendance

How do you make your event a priority, when your target attendees have an array of events to choose from each year? Learn about attention span optimization in relation to sales and marketing and how human behavior has evolved in response to global trends. Find out how to engineer your own plan to create on-demand buying experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Todd Hartley


Wed 8/7 at 11 a.m. – How to Make Your Strategy Select Your Technology

Make your organization’s strategy and vision drive your technology investments. Discover how to turn a business goal into a technology investment. Learn how to define and prioritize your needs and wants. Walk away with a framework for leveraging your vendors when selecting your next AMS, LMS, or other software. More info/register.

Host: Confluence Global

Presenter: Nathan Chamberlain, Business Development @Confluence Global


Wed 8/7 at 1 p.m. – The Invisible Workload of Event Planners

Ask any planner about the invisible workload of their job and they’ll know exactly what you’re talking about. The stress you manage, the chaos you endure, the mental weight of it all. This webinar is a celebration of the invisible workload of planners—direct from the frontlines. Learn how to identify and manage your invisible workload, automate mundane and manual tasks using event tech, and ease stress to focus on creating once-in-a-lifetime experiences. More info/register.

Host: Meetings Today

Presenters: Jennifer Maltba, Marketing Manager; Paulina Curto, Manager, Meetings & Events Team; and Myllisa Patterson, Senior Director of Event Cloud Marketing Campaigns, Cvent


Wed 8/7 at 6 p.m. – Getting the Most out of the ASAE Annual Meeting (Drinks & Discover Virtual Happy Hour)

Learn how to get the most out of #ASAE19 including how to network, what sessions not to miss, what it’s like to be a speaker, and much more. More info.

Organizer: ASAE Young Professionals


Thu 8/8 at 11:30 a.m. Gaining Board Approval for Budget for New Technology

Building the business case for a technology change starts early—well before you put a software contract in front of your board. You must review the goals and challenges of your organization as well as the potential benefits a new association solution can have for your organization.  Learn how to speak confidently and intelligently about why it’s time to invest in new technology. Get a checklist of the key elements your business case should include, suggestions for the types of detailed information to present to your board, and key points to make to your board as you present your case. More info/register.

Host: Community Brands


Thu 8/8 at 12:30 p.m. – How Myers-Briggs Can Help Improve Team Collaboration

Self-awareness is a critical part of leadership development and healthy team collaboration. Awareness of and action around others’ personalities (particularly those who are not like us) can short-circuit negativity and accelerate collaboration and productivity in a team environment. Get a high-level overview of the Myers-Briggs program and learn how you can use it to increase collaboration, communication, and teamwork in your business environment. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Kevin Martlage, .orgSource Senior Consultant and certified Myers Briggs Practitioner


Thu 8/8 at 1 p.m. – How You Can Leverage AI Today

Learn about various examples of AI tools and how you can easily incorporate them into your marketing and communications strategies. Learn about how you can drive change in your organization with AI. More info/register.

Host: American Marketing Association

Presenters: Erica Salm Rench and Jared Loftus, rasa.io


Thu 8/8 at 1 p.m. – Leverage Data to Drive Member Engagement

Learn how to capture regular feedback from your members and how data analytics will provide actionable business intelligence. More info/register.

Host: Association Analytics

Presenters:

  • Dave Will, Co-founder & CEO, Propfuel
  • Julie Sciullo, CEO, Association Analytics

Sun 8/11 from 5 to 6 p.m. – Small Staff Reception (Columbus OH – #ASAE19)

Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center

Host: MemberClicks


Mon 8/12 from 5 p.m. to midnight – The Idea Party (Columbus OH – #ASAE19)

Get up close with a few of the hottest new ideas in the association space plus have a little fun while you’re at it. If you’re an association person, you’re welcome in this crowd. Location: Columbus OH. More info/RSVP.

Hosts: 100 Reviews, Agilutions, CommPartners, Examity, Gravitate Solutions, Human Workplaces, Matchbox Virtual Media, National Credentialing Institute, PropFuel, rasa.io, Wicket


Sun 8/11 from 6 to 9 p.m. – Small Staff Shindig (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Host: MemberClicks


Sun 8/11 from 6 to 11 p.m. – Drinks, Fun & Light Fare (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Hosts: CommPartners, Higher Logic, AMS Jobs, eConverse Media


Thu 8/15 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

This discussion will address challenges related to customizing benefits for corporate sponsors/partners. Should all companies in the same fee range receive the same benefits? What is the best way to customize benefits? How should the association provide equity among sponsors/partners? What if a company asks for benefits the association can’t offer? Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, founder, Partnership Professionals Network


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Dan Gold via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Listen in as DelCor Technology Solutions CEO Loretta DeLuca, FASAE, talks to MemberSuite CEO Natalie Cheney about the AMS provider’s acquisition of Event Farm, a “next-generation event engagement software company.”

Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects. Prospects have different membership goals, needs, and interests so don’t treat them all the same.

WBT Systems explains how to master the art of writing course and product descriptions for your educational programs. Not an easy task, I’m sure.

I never would have guessed this. When Gravitate Solutions analyzed client data, they found only 20% of member data is stored in the AMS. Rob Miller, CAE, writes about the shrinking footprint of the AMS, and says, “…if your organization is only evaluating activity being recorded in your AMS, you are missing a lot of potential trends and insights – and your vision is becoming narrower as other solutions generate volumes of data and your members become more active online.”

Some quick hits before we get to next week’s free webinars:

  • Is a four-day workweek the next big thing? Imagine members having extra time to volunteer. (Paul Davidson, USA Today)
  • This is a little geeky for me, but it looks helpful. How to diagnose and maintain the health of a SaaS blog. (Jimmy Daly, Animalz)

Good eats:

  • Not much to share this week on the menu front since we were away last weekend and I’ve been tossing things together without much thought, meaning, I’ve been relying on pasta made with leftovers.
  • But I did make this quick and tasty blackened blackfin tuna one night. You could make it with any firm fish. Or, try chicken.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

And, if you’re in the DC area, RSVP for the special 10th birthday celebration of Association Chat on Tuesday, July 30—details below.


Mon 7/29 around 1 p.m.* – Strategic Planning (Chatting with Agnes & Cecilia)

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/30 at 12:30 p.m. – Professional Development for L&D Professionals

Professional development is one of the biggest ironies for learning and development professionals. On one hand, providing professional development opportunities is literally what we do. On the other hand, despite knowing the importance, we often forget about prioritizing our own professional development. Hear about strategies for making your professional development a regular part of your work. Learn about the primary buckets of development for learning professionals, and the types of resources that can used to fill each bucket. More info/register.

Host: Web Courseworks

Presenter: David Kelly, Executive Vice President and Executive Director of The eLearning Guild


Tue 7/30 at 2 p.m. – The Convergence of Data and Events: Navigating Privacy and Security for Event Marketers

Explore the latest developments in attendee privacy protection and security. Take away a checklist for shoring up your own internal practices, as well as a road map for the legislative developments shaping tomorrow’s events. More info/register.

Hosts: Opus Agency and Trendline Interactive

Presenters:

  • Brent Turner, SVP of Business Solutions for Opus Agency
  • Chris Arrendale, Chief Privacy Officer for Trendline Interactive
  • Howie Cockrill, Opus Agency’s Senior Corporate Counsel

Tue 7/30 at 3 p.m. – Rethinking Your Business Model with Digital Transformation (Washington DC and online)

Join us for a strategic conversation to bust the myths around digital transformation, discuss our readiness and the stumbling blocks, and figure out how we can get started on the journey – regardless of our association size or resources. This conversation would be ideal for small and large staff association C-suites involved in strategy, content, member services, learning, communications, and IT. Locations: Washington DC and online. More info/register.

Organizer: Meena Dayak, Associations Catalyzing Entrepreneurship (ACE)

Facilitators:

  • Reggie Henry, Chief Information and Engagement Officer for ASAE.
  • Heather Diehl, Principal Enterprise Architect for the International Monetary Fund.
  • Duane Capuano, senior consultant with Tecker International and founder of Success Roads Consulting.

Tue 7/30 at 5 p.m. – Association Chat 10th Birthday Party (Arlington VA)

Come join Association Chat host KiKi L’Italien and friends to celebrate the spirit of Association Chat and its 10th year around the sun. Hear anecdotes from Jeff De Cagna about the very first #assnchat tweets and the hashtag’s legacy—and share your own stories. Pick up some of the best books written by authors in the community. Meet up with others in the association industry and enjoy some great food and beverages. Explore curiosity, creativity, community, new technologies, and marketing ideas for associations and talk with some really great people from the association community. Location: Arlington VA. More info/register.


Wed 7/31 at 9 a.m. – The Future of Event Networking: How to Connect Attendees in the Digital Age

Find out how digitization impacts the way people connect at events and why face-to-face interaction is more important than ever. Discover new strategies for using technology to boost networking at your event and creating an event design that helps attendees connect effortlessly. More info/register.

Host: EventMobi

Presenters:

  • Thorben Grosser, EventMobi
  • Maarten Vanneste, President of the Meeting Design Institute

Wed 7/31 at 11:45 a.m. – How to Increase Your Submissions and Grow Your Program (Washington DC)

Join an open lunch-and-learn conversation on how to increase your submissions and grown your awards, scholarship, grants, or abstract program. Location: Washington DC. More info/register.

Host: OpenWater

Facilitators: Alexis Rodriguez, Client Relations Manager, and David Lincoln, Brand Manager, OpenWater


Wed 7/31 at 1 p.m. – Data Analytics for Membership Professionals

Learn how data analytics can support the efforts of your membership department. Find out how to identify membership trends by implementing data snapshotting, dissect and target member and non-member interest clusters, identify your most (and least) engaged members, and demonstrate return on investment (ROI) to your members via total member value analysis. More info/register.

Host: Gravitate Solutions


Wed 7/31 at 1 p.m. – All or Nothing: Actionable Tips for More Diverse and Inclusive Events

How can we as meeting professionals create events that offer welcoming experiences to all of our participants? Discuss the different ways people differ from each other, discover next practices in welcoming diverse audiences and creating inclusive experiences, and brainstorm ways we can be more hospitable to the individuals we host. More info/register.

Host: Meetings Today

Presenter: Lori Pugh Marcum, Manager of Global Education and Event Production Lead Manager with Meeting Professionals International


Wed 7/31 at 1 p.m. – The Science of Experience Design: Research Overview

Hear the results of an 1100-event professional research report that analyzes the current state of event experience design. Learn about the latest neuroscience research on connecting human beings for increased success so you can have a science-backed approach to creating meaningful experiences. Find out about technology that can help streamline experiences for event professionals. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Julius Solaris, Founder and Editor in Chief, EventMB.com


Wed 7/31 at 2 p.m. – Life After Launch

Approach “life after launch” with the same thoughtfulness as your technology implementation process. Properly planning and managing expectations for “life after launch” pays huge dividends in gaining user adoption and lasting confidence for the new software. Learn about tactics for setting your organization’s expectations after launch, steps to take during the implementation to ensure long-term success, post-launch processes that are essential for long-term success, ideas to keep staff engaged, and tips to ensure the end-user experience (member, donor, certificate, etc.) isn’t overlooked. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Rebecca Achurch, founder, Achurch Consulting


Wed 7/31 at 2 p.m. – How to Increase Traffic & Engagement with Better Trade Show Attractions

One of the most popular methods for boosting quality booth traffic is attractions, for example, technology, catering, SWAG, models, etc. Unfortunately, although popular, attractions often aren’t used as effectively as possible. Learn how to choose more appropriate attractions, hear implementation strategies to help you maximize their benefits, and find out about new, trendy attraction ideas that may work for you. CMP credit. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, Trade Show Strategy Specialist @Exhibitor Education by WINH


Thu 8/1 at 12 p.m. – 7 Tips for Creating the Perfect RFP

Putting together a request for proposal (RFP) is a critical step in selecting a new AMS vendor. It can also be one of the most challenging. There’s a lot to consider and it’s easy to find yourself overwhelmed by the process. Learn seven tips to help your association put together the perfect RFP. More info/register.

Hosts: Euclid Technology and ReviewMyAMS


Thu 8/1 at 1 p.m. – Relevant Best Practices for Forward Thinking Events

Hear an overview of best practices that will elevate your events, and which are applicable across all industry sectors. More info/register.

Host: MCI Group

Presenter: Agnes (AC) Canonica, Global Accounts Director, MCI Group


Thu 8/1 at 3:30 p.m. – Structuring Website Content to Better Serve Your Membership/Donors

When associations and nonprofits are considering a website redesign, one of the major challenges is the conversation surrounding content—how to structure, retention plans, what to get rid of and what to keep. Learn how to prepare for and execute a proper plan with your content. More info/register.

Organizer: DC-Metro Association-Nonprofit Tech Network

Presenters:

  • Justin Watson, CEO of Parsidio, President, AS Creative Services
  • Sara Galcius, Director of Project Management, AS Creative Services

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Aleksandr Eremin via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

In an article titled, “Death by Association,” Mike Maddock shares an interesting perspective on associations and the inevitable governance issues that get in the way of needed change.

I had never heard of social shopping app Depop, but 90% of its users are under the age of 26, so no wonder. WBT Systems looked into Depop and came back with some insight that could help associations attract Gen Z members and learners.

Billhighway shares the stories of three associations that took a successful and innovative chapter program, put resources into it, scaled it up, and then gave it back to all their chapters—trickling up chapter innovation.

I have a soft spot for vendor members. My first job in membership was with associate member programs, plus they’re my clients now. So I love this post from MemberSuite about improving the membership experience for vendor members.

Some quick hits before we get to next week’s free webinars:

  • Speaking of vendors… How associations can transform sponsors into thought leaders. (J.P. Moery, The Moery Company)
  • Not surprising. Email is still the best way to reach customers, per McKinsey study. (Jason Aten, Inc.)
  • If you’re looking for a career change… Why aren’t there more women futurists? (Rose Eveleth, The Atlantic)
  • Recipes always call for salt and pepper but I don’t always listen. Salt, yes, always. But black pepper doesn’t belong in every dish. I was so happy to see Edward Schneider agree. (Heated)

Good eats:

  • Any excuse to make a pie! For my sister-out-law’s birthday, I made a tomato slab pie. I suppose it’s called a “slab” pie because it’s baked in a 10.5” x 15.5” jelly roll pan not a traditional pie dish. Another excellent recipe from The Harvest Baker by Ken Haedrich. I had to make some substitutions because of the mustard-phobes in the family. I used pesto instead of mustard and, therefore, Monterey Jack instead of cheddar.
  • Our temps have not budged from the mid- to high-90s since last week so instead of turning on the oven, I used a crockpot to make a maple-glazed pork loin from The Complete Slow Cooker by America’s Test Kitchen. Given the flavors, it’s probably a better choice for fall but we really enjoyed it, especially with toaster oven roasted potatoes soaking up the tasty sauce.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

And save the date for the special 10th birthday celebration of Association Chat on Tuesday, July 30—details below. Ah, I wish I could be there. I was a loyal #assnchat participant back in the day on Twitter. The hashtag lives on!


Mon 7/22 at 1 p.m.* – Chapter Relations (Chatting with Agnes & Cecilia)

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/23 at 1 p.m. – Fancy Yourself Sherlock Holmes? Detecting Fraud at Your Nonprofit

Fraud is always a threat to nonprofit organizations. Tight budgets and staff shortages often contribute to a lack of oversight and prevention measures. Learn about the impact of fraud on nonprofits, the profile of someone most likely to commit fraud, the most common types of fraud that occur, and how you can use accounting software to deter fraud. 1 CPE credit. More info/register.

Host: Community Brands

Presenters:

  • Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting
  • Scott Williams, Solutions Engineer, Community Brands – MIP Fund Accounting

Tue 7/23 at 2 p.m. – How to Build a Member Journey that Strengthens Retention

The direct connection between engagement and retention means that a customized member experience, with digital, personal touchpoints is no longer a nice-to-have: it’s a must. Hear how associations are getting ahead of retention challenges by driving engagement on an ongoing basis with online communities and marketing automation. Learn about scaling onboarding for a superior first-year member experience, using data to define what each member values most, and cross-functional, efficient renewal campaigns that drive results. More info/register.

Host: Higher Logic

Presenter: Steven Wittenberg, Solutions Manager, Higher Logic


Tue 7/23 at 2 p.m. – 4 Steps to Creating a Team to Deliver on Your Mission

With the right training and motivation, your entire team could be spreading the word about the benefits of membership, helping you attract more new and returning members and increase your impact. Learn how to ask the right colleagues (and others) for help; train your team to be confident, competent messengers; support your messengers with rewards for participation and success; and get ahead of the competition by putting your  team of effective messengers to work now. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Nancy Schwartz, nonprofit consultant, trainer, and coach


Tue 7/23 at 2 p.m. – Meeting Wi-Fi Networks: Where Are We Now and Where Are We Going?

Wi-Fi has become as critical to the event experience as coffee breaks and breakout sessions. Learn about attendee behaviors that impact the larger experience of Wi-Fi network performance, event design components that require additional considerations when purchasing Wi-Fi, risks and perceptions around public Wi-Fi, and questions to ask when negotiating Wi-Fi and managing onsite. Find out how to think critically when ordering Wi-Fi. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Timothy LaFleur, CMP, Director, Event Technology, Information Services, Meetings & Incentives Worldwide


Wed 7/24 from 10 a.m. to 6 p.m. – 2019 PCMA EduCon Rebroadcast

A rebroadcast of select sessions and curated interviews with thought leaders from 2019 PCMA EduCon. More info/register.

Host: PCMA


Wed 7/24 at 12 p.m. – Volunteers & Industry Partners Behaving Badly: Strategies for Managing Relationships (Washington DC Idea Swap)

Learn how to clarify expectations and set the foundation for successful relationships with volunteer leaders and industry partners. The speakers will explore some sticky industry and volunteer scenarios, highlight key behaviors, and provide tips and strategies to strengthen your relationships with volunteer leaders and industry partners ultimately leading to a positive outcome for your association. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenters:

  • Carmen Elliott, MS, CAE, Vice President, Payment and Practice Management at American Physical Therapy Association
  • Marianne Haegeli, MA, Senior Director, Professional Learning Services, NAFSA: Association of International Educators.

Wed 7/24 at 2 p.m. – How to Take Your Association from $60k to $2M

Find out how Stan Orr’s AMC grew one client, the Association of Equipment Management, from $60K to $2M. Learn how you can leverage similar strategies to grow your association’s revenue. 1 CAE credit. More info/register.

Host: Civica Management

Presenter: Stan Orr, FASAE, CAE, President & CEO at NonProfit Resources, Inc.


Wed 7/24 at 2 p.m. – How to Plan and Integrate Virtual and Hybrid Meetings for Your Organization

Virtual and hybrid formats are becoming popular but to optimize the experience for your audience, you need to plan differently and use technologies designed to keep participants attentive and engaged. Learn how to build a case for virtual and hybrid meetings, determine the right format(s) for your meeting goals, duplicate the in-room engagement experience with captivating interactions, and measure success with quantifiable metrics. More info/register.

Host: Educational Measures


Thu 7/25 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, associations might hear from their corporate sponsors/partners: “Your association isn’t in our budget for next year.” What to say? How to respond? Can the relationship be saved? Location: Washington DC. More info/register.

Facilitator: PPN convener Bruce Rosenthal, principal, Bruce Rosenthal Associates, LLC.


Thu 7/25 at 1 p.m. – LMS Selection Step-by-Step: How to Find the Ideal Extended Enterprise Solution

Learn how to develop a relevant business case and success metrics; methods for researching and defining use cases and requirements; when to issue an RFP (or not); tips for creating a viable LMS shortlist; and how to make the most of vendor demos and proof-of-concept. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, SVP, Crowd Wisdom LMS at Community Brands

Thu 7/25 at 1 p.m. – Content Amplification Playbook: Harness Social Media to Boost Your Content Reach

Social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content. Learn an effective step-by-step process for amplifying content to the right audience, tips and tactics for using social media to promote content, and why content will get zero engagement without the right distribution strategy. More info/register.

Host: Influence & Co.

Presenters:

  • Brittni Kinney Ratliff, vice president at Influence & Co.
  • Daniel Ku, director of marketing at PostBeyond

Thu 7/25 at 2 p.m. – 10 Myths About Multigenerational Meetings

Join us as we bust the biggest myths about planning multigenerational meetings. From technology and marketing to content and its presentation, we’ll discuss what motivates each generation and how to capitalize on it at your event. Up to five individual generations are present at your meetings, and you’ll find they share more commonalities than differences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jeff Hurt, Chief Epiphany Officer, Empowered Epiphanies
  • Donna Sanford, Vice President, Sales & Marketing, Ascend Media

Thu 7/25 at 2:30 p.m. – Event Technology Stacks (AWTC Meet-Up – Bethesda MD)

Events and meetings are central to associations, but often the technology supporting them is anything but centralized. Today, a successful event often requires a cornucopia of systems, from exhibit management systems to registration systems—the event technology stack. The quality of your event technology stack can dramatically affect your bottom line and attendee experience. Join an interactive, frank discussion with five leading experts in association events to learn how to build and perfect your event technology stack. Happy hour afterwards! More info/register.

Organizer: Association Women in Technology Champions (AWTC)

Presenters:

  • Lynn Thomson, Water Environment Federation
  • Tina Marmor, Fonteva
  • Michelle P. Wyatt, MBA, cadmiumCD
  • Susanne Connors Bowman, CAE, CoSN

Thu 7/25 at 3 p.m. – Small Staff Association Book Club

Join a discussion of the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 7/25 at 7 p.m. – LEARN: A Content Strategy Maturity Model for Associations (and the Rest of Us) – Arlington VA

In 2017, ASAE commissioned the research study, Association Content Strategies for a Changing World with Carrie Hane, Dina Lewis, and Hilary Marsh as lead researchers. Carrie and Dina will share their findings with us, including the 17 tactics they defined to measure content strategy adoption and the content strategy maturity model that evolved from the study. Location: Arlington VA. More info/register.

Organizer: DC Content Strategy Meetup

Presenters:

  • Carrie Hane, founder of Tanzen
  • Dina Lewis, CAE, founder of Distilled Logic

Fri 7/26 at 12:30 p.m. – How to Engage When Legislators Are Out of Session

Paying attention to the legislative calendar is vital because you need to know when lawmakers are in session and, equally important, when they’re back in their districts with their constituents. During a recess, lawmakers are often holding meetings, town halls, and making various public appearances. The best advocacy programs are planning their campaigns around these out-of-session periods, as it becomes easier to garner attention and generate awareness about your organization or cause. Hear about tactics and best practices for effectively engaging legislators when they aren’t actively governing in-session. More info/register.

Host: Phone2Action

Presenters:

  • Bethany Dame, Senior Director, Political Engagement, Advocacy & Grassroots, American Property Casualty Insurance Association
  • Sara Lasure, Communications Director, U.S. Senate (office of Sen. John Boozman, R-AR)
  • Stephanie Shweiki, Director of Partnerships, The Hill
  • Martyn Griffen, Customer Success Manager, Phone2Action
  • Scott Morrison, Customer Success Manager, Phone2Action

Tue 7/30 at 3 p.m. – Rethinking Your Business Model with Digital Transformation (Washington DC and online)

Join us for a strategic conversation to bust the myths around digital transformation, discuss our readiness and the stumbling blocks, and figure out how we can get started on the journey – regardless of our association size or resources. This conversation would be ideal for small and large staff association C-suites involved in strategy, content, member services, learning, communications, and IT. Locations: Washington DC and online. More info/register.

Organizer: Meena Dayak, Associations Catalyzing Entrepreneurship (ACE)

Facilitators:

  • Reggie Henry,Chief Information and Engagement Officer for ASAE.
  • Heather Diehl,Principal Enterprise Architect for the International Monetary Fund.
  • Duane Capuano,senior consultant with Tecker International and founder of Success Roads Consulting.

Tue 7/30 at 5 p.m. – Association Chat 10th Birthday Party (Arlington VA)

Come join Association Chat host KiKi L’Italien and friends to celebrate the spirit of Association Chat and its 10th year around the sun. Hear anecdotes from Jeff De Cagna about the very first #assnchat tweets and the hashtag’s legacy—and share your own stories. Pick up some of the best books written by authors in the community. Meet up with others in the association industry and enjoy some great food and beverages. Explore curiosity, creativity, community, new technologies, and marketing ideas for associations and talk with some really great people from the association community. Location: Arlington VA. More info/register.


Wed 7/31 at 2 p.m. – Life After Launch

Approach “life after launch” with the same thoughtfulness as your technology implementation process. Properly planning and managing expectations for “life after launch” pays huge dividends in gaining user adoption and lasting confidence for the new software. Learn about tactics for setting your organization’s expectations after launch, steps to take during the implementation to ensure long-term success, post-launch processes that are essential for long-term success, ideas to keep staff engaged, and tips to ensure the end-user experience (member, donor, certificate, etc.) isn’t overlooked. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Rebecca Achurch, founder, Achurch Consulting


Thu 8/1 at 12 p.m. – 7 Tips for Creating the Perfect RFP

Putting together a request for proposal (RFP) is a critical step in selecting a new AMS vendor. It can also be one of the most challenging. There’s a lot to consider and it’s easy to find yourself overwhelmed by the process. Learn seven tips to help your association put together the perfect RFP. More info/register.

Hosts: Euclid Technology and ReviewMyAMS


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Inspired by the recent book from Rob Walker, The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday, WBT Systems shares several ways to shift from everyday thinking so you can notice emerging educational needs that other organizations overlook.

No software is 100% completely reliable. Even Google Calendar and Salesforce had issues recently. That’s why you need to prepare for the unexpected, says Fíonta, by developing a contingency plan aka a disaster recovery/business continuity plan.

If your association is looking for mutually beneficial corporate partnerships instead of predictable, low-value sponsorships, take a look at the STEP framework developed by Lewis Flax.

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. All not-for-profit organizations based in the U.S. (including nonprofits, associations, universities, and government agencies) are eligible to apply for the Mighty Big Grant. The grant application is open through next Friday, July 19.

Tour de France TV commentators combine the history—boils and all (ew)—and the pretty countryside to make a seductive package, says Barry Glendenning at The Guardian. Yes, they do, and Bob Roll is the absolute best replacement for Phil Sherwen, rest his soul.

Some quick hits before we get to next week’s free webinars:

  • Is there a role for associations here? While people puzzle over WeWork, niche co-working spaces continue gaining traction. (Connie Loizos, TechCrunch)
  • Companies are using internal gig platforms to match employees to projects that will help them learn new skills. (Riia O’Donnell, HR Dive)
  • Have smartphones destroyed a generation? How today’s teens are radically different than the generations before them. (Jean M. Twenge, The Atlantic)

Good eats:

  • I’m still thinking about these spiced lamb burgers from Bon Appetit—wish I had one in front of me. Since I don’t grill (gasp! city girl), I went off recipe by using a panini press for some and a skillet for the others. I think my pita was too thick because the bread got too dark before the meat cooked. No matter, they were still scrumptious. I cut the recipe in half but decreased the spices only slightly—love those spices with lamb.
  • We were given a five-gallon bucket full of ripe field-grown tomatoes by Jim’s sister—a farmer dropped off several buckets at her office. On Sunday, I made an excellent tomato, bacon and red onion salad from The Home Cook by Alex Guarnaschelli. I chopped the tomatoes into chunks (not slices), omitted the sugar and used basil instead of tarragon since I have several plants on the deck.
  • Besides a tomato sandwich for breakfast every day, yum, I made three batches of tomato sauce. I was about to start blanching, skinning and food-milling the tomatoes for the first batch when I wondered, is this really necessary? After some research, I’m happy to say, no, it isn’t. Just thought you’d want to know in case you’re fortunate enough to face a tomato glut this summer.
  • Earlier this week, I made an eggplant, tomato and sausage pie from The Harvest Baker by Ken Haedrich. The pie is topped with a parmesan-béchamel sauce that goldens in the oven, so good. Every recipe I’ve made by him turns out spectacular.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/16 at 10:00 a.m.* – Innovation & Customer Focus: The Keys to Global Growth  

Two association executives who have experience at various stages of sustained global business development will share their journeys toward building regional products and customer experiences. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt. Learn how you can lead a culture of change, embrace innovation, learn and adapt. More info/register.

Host: MCI

Presenters:

  • Michael Gips, CAE, Chief Global Knowledge Officer, ASIS International
  • Renata Lerch, former Global Vice President, Marketing & Communications, Scrum Alliance
  • Nikki Walker, Global Vice President of MCI Group’s Association Management & Consulting practice

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/16 at 10:30 a.m. – What Are User Journeys? (Arlington VA)

User journey mapping is a valuable exercise to help improve user experience or conversion funnels for your association. Learn how a user journey map is created, and how a user journey differs from things they are often confused with, like user personas, user flows, and user stories. Location: Arlington VA. More info/register.

Host: Unleashed Technologies

Presenter: Chad Hester, Solutions Architect at Unleashed Technologies


Tue 7/16 at 1 p.m. – Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round

Learn strategies to extend the life and revenue of your highly valued events. Discuss tips on integrating your event content with other areas of your association, and marketing and organizing your content to effectively reach and engage the 80% of your audience who are not attending. Hear from the National Association of School Nurses about how they’ve been successful at doing just this. 1 CAE credit. More info/register.

Host: Impexium

Presenters:

  • Sharon Conley, Web-based Technology Director, National Association of School Nurses
  • Patrick Dorsey, EVP, Marketing, Impexium
  • Jodi Ray, Channel Manager, Blue Sky eLearn

Wed 7/17 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, many companies will be drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies.

Location: Chicago IL. More info/register.

Organizers: Bruce Rosenthal, Partnership Professionals Network, and Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants


Wed 7/17 at 2 p.m. – The Top Technology Trends Transforming the Events and Tradeshow Industries and What It Means for You

Technology will likely change events more in the next five years than it has in the past fifteen. Hear about the major technology trends creating these changes and what you can do to prepare for them. More info/register.

Host: Hubb

Presenter: Corbin Ball, CSP, CMP, DES, MS, speaker and consultant


Wed 7/17 at 2 p.m. – What You Need to Know about CEIR’s “Attendee ROI Playbook” Study

Hear a review of the CEIR study that highlights the findings you may be most interested in and offers suggestions as to how both exhibitors and event organizers can apply this data to their own event efforts moving forward – considering all responses, and as done in the survey, also segmenting responses by generation, gender, and event size. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH)


Wed 7/17 at 2 p.m. – How AI Chatbots Can Increase Revenue, Create Community, and Drive Cost Savings

AI chatbots are taking over basic customer service; they are great at handling repetitive questions, operate 24/7, and always give the right answer. So how can you take advantage of this technology to transform your events, and your brand? Learn how to use chatbots to help build community to drive sales and reduce costs. Find out why attendees choose to open different channels of communication, and once that channel is open, how to leverage it to achieve business goals. More info/register.

Host: BizBash

Presenter: Robert Caldwell, Founding Partner of Sciensio


Wed 7/17 at 3 p.m. – Server 2008 and Windows 7 End of Life: 3 Things You Need to Know

Microsoft announced they will no longer be providing security updates for Windows 2008 and Windows 7 systems as of January 2020. Organizations have 6 months to implement a plan to address the increasing security vulnerability these systems represent to your networks and data. Learn three things you need to know to update your security and plan for this development. More info/register.

Host: Community IT

Presenter: Community IT Innovators CTO Matt Eshleman


Thu 7/18 at 11:30 a.m. – Listening for the Bottom Line: How Curiosity Can Be Good for Business (Alexandria VA Brown Bag)

Learn how listening skills affect our daily work and business interactions, and how we can use listening skills to our benefit and the benefit of our organizations, members, colleagues, and clients. Find out how cultivating curiosity can lead to a genuine desire to understand, and how listening plays a part. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: Anne Duffy, CPCC, ACC, Owner, The Right Duff Coaching, LLC


Thu 7/18 at 12 p.m. – Maximizing Your Native Advertising and Use of Social Media Influencers for Nonprofits

It’s no secret that native advertising and social media marketing are hotter than ever. It’s why “influencer” is now a legitimate occupation, and why Facebook generated $55 billion in ad revenues last year. As these marketing techniques and social media platforms develop over time, the Federal Trade Commission and other regulators are continuing to issue guidance in this space – and, more recently, are bringing enforcement actions. Learn how to use native advertising and social media influencers to spread the word about your nonprofit, and how to do so in a compliant manner. More info/register.

Host: Venable LLP

Presenters:

  • Melissa Steinman, Partner, Venable LLP
  • Annie Lee, Counsel, Venable LLP

Thu 7/18 at 1 p.m. – 15 Key Rules for Managing Your Organization’s Data

Everyone knows that an association’s data is its greatest resource. Yet many associations, regardless of size, struggle with effectively managing their data. Learn the 15 key rules for managing your organization’s database, and 15 tips that you can immediately apply to manage data in your organization. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Wes Trochlil, Owner, Effective Database Management


Thu 7/25 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, associations might hear from their corporate sponsors/partners: “Your association isn’t in our budget for next year.” What to say? How to respond? Can the relationship be saved? Location: Washington DC. More info/register.

Facilitator: PPN convener Bruce Rosenthal, principal, Bruce Rosenthal Associates, LLC.


Thu 7/25 at 1 p.m. – LMS Selection Step-by-Step: How to Find the Ideal Extended Enterprise Solution

Learn how to develop a relevant business case and success metrics; methods for researching and defining use cases and requirements; when to issue an RFP (or not); tips for creating a viable LMS shortlist; and how to make the most of vendor demos and proof-of-concept. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, SVP, Crowd Wisdom LMS at Community Brands

Thu 7/25 at 2 p.m. – 10 Myths About Multigenerational Meetings

Join us as we bust the biggest myths about planning multigenerational meetings. From technology and marketing to content and its presentation, we’ll discuss what motivates each generation and how to capitalize on it at your event. Up to five individual generations are present at your meetings, and you’ll find they share more commonalities than differences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jeff Hurt, Chief Epiphany Officer, Empowered Epiphanies
  • Donna Sanford, Vice President, Sales & Marketing, Ascend Media

Thu 7/25 at 2:30 p.m. – Event Technology Stacks (AWTC Meet-Up – Bethesda MD)

Events and meetings are central to associations, but often the technology supporting them is anything but centralized. Today, a successful event often requires a cornucopia of systems, from exhibit management systems to registration systems—the event technology stack. The quality of your event technology stack can dramatically affect your bottom line and attendee experience. Join an interactive, frank discussion with five leading experts in association events to learn how to build and perfect your event technology stack. Happy hour afterwards! More info/register.

Organizer: Association Women in Technology Champions (AWTC)

Presenters:

  • Lynn Thomson, Water Environment Federation
  • Tina Marmor, Fonteva
  • Michelle P. Wyatt, MBA, cadmiumCD
  • Susanne Connors Bowman, CAE, CoSN

Thu 7/25 at 3 p.m. – Small Staff Association Book Club

Join a discussion of the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 7/25 at 7 p.m. – LEARN: A Content Strategy Maturity Model for Associations (and the Rest of Us) – Arlington VA

In 2017, ASAE commissioned the research study, Association Content Strategies for a Changing World with Carrie Hane, Dina Lewis, and Hilary Marsh as lead researchers. Carrie and Dina will share their findings with us, including the 17 tactics they defined to measure content strategy adoption and the content strategy maturity model that evolved from the study. Location: Arlington VA. More info/register.

Organizer: DC Content Strategy Meetup

Presenters:

  • Carrie Hane, founder of Tanzen
  • Dina Lewis, CAE, founder of Distilled Logic

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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 Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems explains why you should measure the lifetime value of your members and customers—both their monetary and non-monetary contributions—and suggests two angles for approaching this metric.

Is your volunteer pipeline looking dry? Billhighway describes eight reasons that members don’t volunteer and provides solutions for all of them .

MemberSuite writes this week about the freelancer membership segment—something near and dear to my heart. They dig into the unique challenges and needs of this growing sector of the workforce–and perhaps your membership too.

At Association Success, Danielle Duran Baron busts some myths about inclusive leadership. She says if there’s no way for different people from different races or nationalities to contribute, then you don’t have an inclusive work culture.

Some quick hits before we get to next week’s free webinars:

  • Should failing phishing tests be a fireable offense? (Brian Krebs, Krebs on Security)
  • How slimy. Because GrubHub is buying up thousands of restaurant web addresses, mom and pop restaurants can’t own their slice of the internet. (H. Claire Brown, New Food Economy)
  • Is this painting by Alessandro Magnasco proof that spaghetti and meatballs is indeed Italian, not Italian-American? (Dina Di Maio, North Carolina Museum of Art)

Good eats:

  • With temperatures in the 90s, I’m craving southeast Asian flavors. I found an easy fish recipe in Quick & Easy Thai by Nancie McDermott: snapper choo-chee (I used striped mullet) with coconut milk, red curry paste, fish sauce, soy sauce, green onions, cilantro, yum. I served it with sweet and spicy Szechuan green beans and leftover roasted potatoes that soaked up the sauce.
  • Friday nights are all about one-pan meals like this taco pasta—I added kale to my version. Yes, only one pan, the pasta cooks in the same pan alongside everything else.
  • I used the extra chorizo from that recipe to make breakfast tacos on Sunday morning, adding sautéed onion to the chorizo/potato mixture. These ended up being knife-and-fork tacos since we stuffed them too full to pick up.
  • Later on Sunday, I made my first banh mi ever thanks to The Banh Mi Handbook by Andrea Nguyen. I marinated chicken thighs with garlic, black pepper, sugar, Maggi seasoning, dark soy sauce and oil. We topped our sandwiches with cucumbers, jalapeno, cilantro, Maggi seasoning, mayo for me, butter for Jim, and pickled carrot and daikon. I’m looking forward to working my way through that cookbook.

Here are the educational events scheduled for the next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

I usually don’t list events with a registration fee but since the Billhighway and Mariner folks are friends of mine, I’m making an exception for their workshop on Wednesday.


Tue 7/9 at 1 p.m. – Digital Event Strategist Course Online Open House

Get an overview of PCMA’s Digital Event Strategist (DES) Course. Hear about the ROI on a DES certification, what types of job responsibilities pursue a DES, and how a DES can elevate your career and skill set. More info/register.

Host: PCMA

Presenter: Leslie Wingler, PCMA, Education Manager

*All times are Eastern Daylight Time unless otherwise noted.


Wed 7/10 at 8:00 a.m. – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC)

Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Dive into how you can lead, support and measure these initiatives. You’ll have a stronger channel and a chapter network that’s aligned with your association’s membership goals. CAE credits. Location: Washington DC. More info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Wed 7/10 at 12 p.m. – Learning from Successful Advocacy Campaigns

Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. During this live chat, award-winning panelists from the American Massage Therapy Association for their advocacy campaign on Addressing the Opioid Epidemic with Massage Therapy will be available to answer any questions you have about planning and launching a successful advocacy campaign. More info/register.

Organizer: ASAE Communications Professionals Community

Presenters: Jocelyn Pysarchuk, Senior Director of Knowledge Transfer, and Kristin Taylor, Strategist, Communications & Content, American Massage Therapy Association


Wed 7/10 at 1 p.m. – Association Content Strategies for a Changing World Research Report

Hear about the findings of this ASAE Foundation study and the content strategy maturity model that was developed as a result. Join the Content Forum. More info/register.

Host: Content Forum

Presenters:

  • Carrie Hane, author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow
  • Dina Lewis, CAE, content strategist and founder, Distilled Logic and Content Forum
  • Hillary Marsh, content strategy consultant for associations, nonprofit organizations, education, and other content-rich organizations

Wed 7/10 at 1 p.m. – Preparing for the CMP Exam

While the CMP exam is rigorous and comprehensive, many candidates tell us that having an understanding of the testing process and a plan for study have helped them be successful when they sit for the exam. Review the full CMP exam experience, eligibility requirements, the exam day experience, from the check-in process to the computer–based testing, as well as receiving and interpreting your final exam results. 1 CMP credit. More info/register.

Host: Events Industry Council

Presenter: Josh Hinman, Events Industry Council’s Certification Coordinator


Thu 7/11 at 11 a.m. – What’s New in User Experience and Design?

Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth. Find out how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it. Hear recent examples of user experiences that we optimized for our clients and what we learned as a result. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, Creative Director Alex Pineda, and Senior Consultant Kevin VanEvery


Thu 7/11 at 2 p.m. – Welcoming Diverse Travelers with More Inclusive Events

Organizers want everyone to feel welcome at their events, but LGBTQ+ attendees face challenges that are often not understood or even addressed by the industry. From gender-neutral bathrooms to inclusive language, forward-thinking planners and venues are stepping up their efforts to welcome gender-diverse attendees and breakdown heterosexual biases. Take a closer look at who LGBTQ+ attendees are, what their particular needs and sensitivities are, and how their experience can inform a more inclusive welcome for all attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Billy Kolber, Ed Salvato, and Kenny Porpora, co-founders of HospitableMe


Thu 7/11 at 3 p.m. – Leadership Jazz (ASAE Reston Loudoun Idea Swap, Reston VA)

The goal of Leadership Jazz is to open a dialogue among association chief executives to identify commonalities, create awareness of possible synergies, identify best practices and hopefully create a supportive network of leaders. We will have 4-5 association executive leaders on the panel.

1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Moderator: Julie M. Broadway, CAE, President, American Horse Council & American Horse Council Foundation


Tue 7/16 at 1 p.m. – Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round

Learn strategies to extend the life and revenue of your highly valued events. Discuss tips on integrating your event content with other areas of your association, and marketing and organizing your content to effectively reach and engage the 80% of your audience who are not attending. Hear from the National Association of School Nurses about how they’ve been successful at doing just this. 1 CAE credit. More info/register.

Host: Impexium

Presenters:

  • Sharon Conley, Web-based Technology Director, National Association of School Nurses
  • Patrick Dorsey, EVP, Marketing, Impexium
  • Jodi Ray, Channel Manager, Blue Sky eLearn

Wed 7/17 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, many companies will be drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies.

Location: Chicago IL. More info/register.

Organizers: Bruce Rosenthal, Partnership Professionals Network, and Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants


Thu 7/18 at 1 p.m. – 15 Key Rules for Managing Your Organization’s Data

Everyone knows that an association’s data is its greatest resource. Yet many associations, regardless of size, struggle with effectively managing their data. Learn the 15 key rules for managing your organization’s database, and 15 tips that you can immediately apply to manage data in your organization. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Wes Trochlil, Owner, Effective Database Management


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


 

Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Clint Patterson via Unsplash

 

Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems encourages associations to provide educational programs for vendor members—you may call them affiliate, associate, or supplier members, I like to think of them as industry partners. These members need industry knowledge. And, whether they know it or not, they need to learn how to effectively network and build relationships with fellow members.

I also like a term I picked up from Bruce Rosenthal: “corporate partners” instead of “sponsors.” At Association Success, he explains how associations can provide real ROI value to their corporate partners, instead of the minimal transactional value they usually provide.

You can’t take anyone’s inbox and attention for granted. Maybe you can get a member to open your email, but will they read it, or at least skim it, to the end? MemberSuite shares four tactics for improving email content and format that will make your emails more compelling and engaging.

If your association still has a file storage server in a closet somewhere, you need to read this article by Brian Sheehan at DelCor Technology Solutions. He explains how cloud-based file storage solutions have changed in the last six months and what you need to consider before making a choice.

Some quick hits before we get to next week’s free webinars:

  • Quartz hired three Fiverr workers to write about Fiverr’s IPO. Lesson: you get what you pay for. (Alison Griswold, Quartz)
  • A compelling argument: scientific research shouldn’t sit behind a paywall. (Randy Schekman, Scientific American)
  • Is voice over-hyped? A new survey suggests lower adoption than previously thought. (Greg Sterling, Search Engine Land)

Good eats:

  • A few things I love about this recipe for “jammy” summer squash and basil pasta… It’s easy and scrumptious. You have a reason to splurge on big ziti-style pasta tubes from that specialty brand you normally don’t purchase. A mix of cayenne pepper and sweet paprika can fill in for Aleppo pepper, but now you have an excuse to buy Aleppo pepper for next time. A few nights later, forget the pasta and just make squash this way, yum.
  • I sense a meatball phase coming on. Blame these chorizo meatballs. Instead of red onion, I used spring onions because they’re taking over my produce drawer (blame my CSA), and wheat breadcrumbs because I forgot to buy bread and all we had was an old wheat hot dog roll—perfect. By the way, Leite’s Culinaria recipes never fail.

Here are the educational events scheduled for the next two weeks – there’s nothing going on next week due to the holiday. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


I usually don’t list events with a registration fee but since it’s quiet around here, and the Billhighway and Mariner folks are friends of mine, I’m making an exception just this once.

Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC)

Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Dive into how you can lead, support and measure these initiatives. You’ll have a stronger channel and your chapter network will be aligned to association membership goals. CAE credits. Location: Washington DC. More info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Wed 7/10 at 12 p.m. – Learning from Successful Advocacy Campaigns

Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. During this live chat, award-winning panelists from the American Massage Therapy Association for their advocacy campaign on Addressing the Opioid Epidemic with Massage Therapy will be available to answer any questions you have about planning and launching a successful advocacy campaign. More info/register.

Organizer: ASAE Communications Professionals Community

Presenters: Jocelyn Pysarchuk, Senior Director of Knowledge Transfer, and Kristin Taylor, Strategist, Communications & Content, American Massage Therapy Association


Thu 7/11 at 11 a.m. – What’s New in User Experience?

Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth. Find out how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it. Hear recent examples of user experiences that we optimized for our clients and what we learned as a result. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, Creative Director Alex Pineda, and Senior Consultant Kevin VanEvery


Thu 7/11 at 2 p.m. – Welcoming Diverse Travelers with More Inclusive Events

Organizers want everyone to feel welcome at their events, but LGBTQ+ attendees face challenges that are often not understood or even addressed by the industry. From gender-neutral bathrooms to inclusive language, forward-thinking planners and venues are stepping up their efforts to welcome gender-diverse attendees and breakdown heterosexual biases. Take a closer look at who LGBTQ+ attendees are, what their particular needs and sensitivities are, and how their experience can inform a more inclusive welcome for all attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Billy Kolber, Ed Salvato, and Kenny Porpora, co-founders of HospitableMe


Thu 7/11 at 3 p.m. – ASAE Reston Loudoun Idea Swap (Reston VA)

Save the date, more info to follow.

1 CAE credit. Location: Reston VA.

Organizer: ASAE Greater Washington / National Capital Community


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intentional online communities.”

Are you having a hard time convincing your association’s “old-school” classroom instructors to give online learning a chance? WBT Systems describes several reasons for subject matter expert (SME) resistance and ways you can overcome those obstacles.

Fíonta explains the value-based design approach to improving user experience. This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance

Tracy King, CAE, asks, “The continued growth of the contingent workforce is transforming the professions we work in, but is professional development addressing this important shift?” She raises three issues in particular that associations must address, including access to programming.

Associations must also address the impact of automation and robotics on jobs. As jobs change, career pathways and certification programs must change as well, says The Urban Institute.

Some quick hits before we get to next week’s free webinars:

  • Tricky scam plants phishing links in Google Calendar invites. (Lily Hay Newman, Wired)
  • “Curious is a good thing to be. It seems to pay some unexpected dividends.” I love every word of this post. (Iggy Pop talking with Anthony Bourdain, via Austin Kleon)
  • A house full of books—whether they’re read or not—enhances intellectual capacity and literary habits. (Karen Hopkin, Scientific American)

Good eats:

  • Wow wow wow. If you are in the midst of strawberry season—sadly, it’s over here—you must make this strawberry shortcake recipe from Bon Appétit. This is hands-down the best shortcake I’ve ever had.
  • My CSA share this week and last included baby purple and red potatoes. I made garlic-herb smashed potatoes to go along with some NC-caught monkfish last weekend. Love monkfish, truly poor man’s lobster.
  • Although this maple-barbecue glaze is meant for salmon, it’s one of my favorite preparations for boldly flavored fish, like mackerel. Try it on bluefish too.

Here are the educational events scheduled for next week. I had to upload this earlier than usual so I apologize if I missed anything obvious. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Learn what members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/25 at 12:30 p.m. – 2019 eLearning Hype Curve Predictions: Midyear Update

Each year, Web Courseworks issues its predictions for the top learning trends of the upcoming year. In the past, we’ve plotted these predictions through dead reckoning – relying on our experience living, eating, and breathing online learning all day, every day. But for 2019, we came armed with data. Is blockchain still all the rage in the eLearning world? Where is micro-learning in the curve? Is simulation out? Find out the answers in our midyear review of our 2019 predictions of eLearning trends. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy, Web Courseworks
  • Joh Leh, CEO and Lead Analyst, Talented Learning

Tue 6/25 at 1 p.m. – 5 Keys to Association Website Success in 2019 (and Beyond)

­Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations. Learn five key web strategies to help you beat out your competition, engage members and prospects, grow revenue, and build a plan for 2019 and beyond. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Tue 6/25 at 2 p.m. – The Invisible Workload of Meeting Planning

Ask anyone who plans events about the invisible workload of their job and they’ll know exactly what you’re talking about: the stress or event management, the chaos, the mental weight of it all. Discuss automating mundane and manual tasks using event tech. Learn how to ease stress to focus on creating a once-in-a-lifetime experience. More info/register.

Host: Smart Meetings

Presenters:

  • Myllisa Patterson, Senior Director Event Cloud Campaigns at Cvent
  • Paulina Curto, Manager, Meetings & Events at Cvent
  • Jen Maltba, Marketing Manager at Cvent

Tue 6/25 at 3 p.m. – Transforming Association Meetings (online and Washington DC)

Are the returns on meetings worth the intense investment of time and resources? Or, in today’s digital world, are there better ways for associations to earn while helping members engage, co-create, and connect year-round?

If meetings continue to matter, let’s examine if there are smarter ways to make them viable and valuable without being all-consuming. Let’s talk about the competition (from for-profit entities in our space that organize meetings) and whether we can stand up to or collaborate with our competitors. And let’s discuss how we can make conferences a participatory experience for attendees while extending the benefits far beyond the three days. 1 CAE credit. Locations: online and Washington DC. More info/register.

Organizers: Associations Catalyzing Entrepreneurship and MoCo Idea Swap

Presenters:

  • Jeannie Campbell, chief operating officer of the National Council for Behavioral Health
  • Don Dea, co-founder of Fusion Productions
  • Jeff Hurt, founder and CEO of Empowered Epiphanies

Wed 6/26 at 11 a.m. – Mobile Event App Best Practices: Boost Your Attendee Engagement

You’ve made the investment in your mobile event app, spent so much time making it functional and fantastic looking, but you’re only seeing about 45% user adoption. Or … [Ed.: That’s all she wrote!] 1 CMP credit. More info/register.

Host: Pathable


Wed 6/26 from 11:30 a.m. to 7:30 p.m. – PCMA EDUCON LIVE 2019

Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles. We will be streaming sessions from 2 of our 5 studios, along with our Wednesday and Thursday Main Stage sessions, and of course, our live interviews with numerous industry thought leaders and speakers. More info/register.

Host: PCMA


Wed 6/26 at 12 p.m. – On Point with Membership Onboarding (Washington DC Idea Swap)

How do you build loyalty and demonstrate enough value-add to retain existing association members? One way is to draw them in immediately by offering a solid onboarding program showcasing all the amazing benefits your organization offers. Learn the steps to create, implement, evaluate and refine your onboarding program to build affinity with your members and, maybe even hike up your association’s member retention rate. 1 CAE credit. Location: Washington DC. More info/register.

Host: Dan Ratner, membership strategist at The Next Steps, LLC

Presenter: ASAE Greater Washington / National Capital Community


Wed 6/26 at 12 p.m. – Legal Structuring for Nonprofit Organizations: Creating Systems, Affiliates and Subsidiaries (Washington DC and online)

As nonprofit organizations grow and expand their operations, the questions arise of whether to create additional legal entities to house certain activities and whether to create a “parent” organization to supervise a system of nonprofit organizations. Issues of liability, separation of functions, and tax considerations all come into play in choosing the best legal structure to employ. Questions of governance and the proper form of entity—whether nonprofit or for-profit, and whether corporate, partnership, or LLC—must also be addressed. Locations: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • Bob Waldman, Chair, Venable’s Business Division
  • Don Blanchon, Chief Executive Officer, Whitman-Walker Health Systems

Wed 6/26 at 12:30 p.m. – How to Use Ads for Advocacy

Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters. Learn about tactics and best practices on how to effectively set up your online advertising efforts for advocacy. More info/register.

Host: Phone2Action

Presenter: Stephanie Stouffer, Director of Strategic Accounts, Phone2Action


Wed 6/26 at 1 p.m. – Best-in-Class: Big League F&B Trends from Caesars’ Michele Polci

Hear about the recent group culinary trends Polci is seeing, along with her secrets of F&B success at any scale. Discover how Caesars Entertainment plans and executes its F&B programs. Hear budget-friendly ideas you can incorporate to spice up your F&B offering. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Michele Polci, director of citywide catering sales for Caesars Entertainment


Wed 6/26 at 2 p.m. – Staff Turnover: Accepting the Inevitable and Planning for Success

Is your association experiencing staff turnover? Find out how your member-based organization can not only survive, but also thrive in spite of employee turnover. Learn how to improve knowledge transfer and expedite the onboarding process as employees come and go. 1 CAE credit. More info/register.

Host: Protech

Presenters: Bryan Goldman and Abby Springer, Protech


Wed 6/26 at 2 p.m. – The Data-Driven Event: Battle-Tested Data Insights for Event Professionals

Learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. Hear about simple tools to collect helpful data and data visualization tactics to communicate your findings. More info/register.

Host: Hubb

Presenter: Allie Magyar, Founder & CEO, Hubb


Wed 6/26 at 2 p.m. – How to Find and Plan the Perfect Event Space

With a world full of options, how do you find the perfect place to help you achieve your event goals? Hear about best practices to ensure your dream space works for your event and produces the outcomes you want. Learn what attendees want and how the event space and destination impacts their experience, what to do (and not do) to choose a crowd-pleasing venue that also works for the planning team, and how to develop a positive relationship with your target venues to get the perfect space for your event. More info/register.

Host: BizBash

Presenter: Lauren Puglisi, Director of Sales at Cvent


Thu 6/27 from 11:30 a.m. to 7:30 p.m. – PCMA EDUCON LIVE 2019

Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles. We will be streaming sessions from 2 of our 5 studios, along with our Wednesday and Thursday Main Stage sessions, and of course, our live interviews with numerous industry thought leaders and speakers. More info/register.

Host: PCMA


Thu 6/27 at 1 p.m. – Creating and Developing Successful Magazines (Live Chat)

During this live chat with panelists from organizations that recently won awards for their print and electronic magazines, they will be available to answer any questions you have about launching a magazine. Bring questions about goals, strategy, developing metrics, or anything else related to the development of an award-winning magazine. More info/register.

Host: ASAE Communication Professionals Community

Panelists:

  • Chere LaRose, Society of Actuaries
  • Francess Moffett, American Student Dental Association

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Phoenix Han via Unsplash