What do I do when I’m not writing?

Every now and then I share what I know with others. Recently I did a few presentations that I thought I’d share with you too. Of course it’s not like the real deal when you get to experience my witty banter and stories. Consider this the Cliff Notes version.

In March I went to Chicago to speak to a group of association volunteer leaders about creating and nurturing an online community – Community 2.0 – PowerPoint or PDF version with slide notes. My slides for this presentation are more text heavy than usual because they were recording the audio for a webinar for the members who couldn’t attend in person.

online community, associations, membership organizations, community

Ignore the icky template. That asked me to use it, I did. I'm a rule follower.

I also did a short session for the same group on Writing for the Web.

writing for the web, online writing, blogging

When writing, always start with a good breakfast. Yes, another template.

Last week I spoke to a group of association professionals here in North Carolina on the basics of blogging – And Now You Want Us to Blog Too? – PowerPoint or PDF version with slide notes. I love that title! I can’t take the credit; it was AENC’s idea. In this presentation I talked about objectives, strategy, content and making a blog work.

blogging, associations, membership organizations, nonprofits, blogs

On a hot and steamy night last week I did a presentation for an alumni group here in Raleigh. Since many of them were young professionals I spoke about using social media for professional development, networking and branding. I posted my presentation on Slideshare and also promised them this handout and glossary. It goes into a little more detail on how to use LinkedIn, Facebook and Twitter and shares some basic social media resources.

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Last week I spoke to the Georgia Society of Association Executives about how to use social media for their associations. Here’s the session description:

Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.

I posted my PowerPoint presentation along with a PDF of the presentation including explanatory notes on Slideshare. I also created this handout for the attendees that covered some best practices and supplementary resources. Although the presentation was created for an audience of association executives and staff, the same principles apply if you manage a for-profit business.

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On Tuesday, I gave a ten-minute presentation — Do I Really Need Social Media? — to the Garner Coffee & Contacts, a weekly networking group for women who own small businesses in the Garner NC area.

Social media is all the rage right now — just look at all the national brands advertising their Facebook and Twitter pages. But does it make sense for a small business? Isn’t it another fad that will pass? It’s not a fad, but it is a shift in how we communicate with our customers, prospects and community. We’ll look at some of the benefits and outcomes you can expect if you use social media tools effectively.

On Friday I was a speaker at the Association Executives of North Carolina’s Technology Forum. I talked about using social media as an individual for personal/professional reasons and as an association. I posted the presentation, as well as a PDF of the presentation including notes, on SlideShare. You can link to that from the graphic below.

I also created this handout for the attendees that covered some basic tips and best practices for social media.

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On Friday, April 16 I will be presenting a session, Social Media for You and Your Association, at the Association Executives of North Carolina Technology Showcase & Membership Luncheon. Here’s a brief description:

Are you watching the social media frenzy and thinking that you don’t have the time or interest for any of it? Or is your association feeling under pressure to slap up a Facebook page or a LinkedIn group? And what the heck would you even do with Twitter? During this session, you’ll learn some of the benefits of using social media both for yourself professionally and for your association. We’ll cover what you need to consider before you begin, first steps that you should take and the best practices that will make your social media use more effective.

I’m in great company because the session after mine is Cool Tools 2010 with my friend Jeff Cobb. I don’t think there will be any pre-lunch attention deficit with Jeff in the front of the room. I’m looking forward to learning about new tools that will enhance my productivity.

flickr: deltaMike

Earlier in the day Laura Dorner will talk about webinars and at lunch we get Reggie Henry, Chief Technology Officer at the American Society of Association Executives, with a keynote on technology culture and trends and their implications for associations. This will definitely be a stimulating day full of practical information and new ideas.

Jeff is also conducting the 2010 Association Technology Survey to find out how associations are really using technology. This is not just for associations in North Carolina but for all associations across the US. Please take 10-15 minutes to complete the survey. In return you will get the results plus a chance to win one of five Amazon $50 gift cards, and of course you’ll get good social media karma too!

If you’re in or near NC, I hope to meet you at Pinehurst on April 16.

Update: I just realized that the day I published this post, March 24 is the first anniversary of my blog. Happy belated birthday to my blog!


A few weeks ago I gave a presentation to the Healthcare Businesswomen’s Association (Research Triangle Park chapter) called Embracing Social Media: Using it to Our Advantage. It was an introduction to social media that focused on how to use it effectively for professional reasons – networking, professional branding and professional development. I dispelled some myths about social media, reviewed the characteristics that make someone successful in this space and showed them some best practices for Facebook, Twitter and LinkedIn.

It was a fun night — lots of good questions and laughs — a speaker’s dream. I added some explanatory notes to my slides and posted them on Slideshare.

I recently did a presentation on working with committees and sections at the American Bar Association’s Bar Leadership Institute (BLI) in Chicago. BLI is held annually for incoming bar association presidents and their executive directors. I was hired to bring in an outsider and more forward-thinking perspective — that’s always fun! Some of their bar associations have problems with stagnant committees and renegade sections so I addressed those issues in addition to recruiting and working with chairs and volunteers.

I posted my presentation and some notes in PDF format to Slideshare. I was also on a social media panel but we didn’t have slides for that one, just lots of questions. It was standing room only — definitely proof of a desire to figure out how to take advantage of all that social media offers to an association.