Since this is a four-day work week, there’s no time to waste. You’ve got to hit that to-do list hard. No dilly-dallying. How would you like to learn the best procrastination tip ever? Leo Babuta (aka @zen_habits) has the answer.

Andrew Hannelly of TMG Custom Media dug into a research study and pulled out five stats showing the power of content marketing to build relationships with customers. What is content marketing? According to Junta42, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

A blog is one content marketing tool that will attract website visitors and hold their attention. Rebecca Corliss at HubSpot shares five reasons your blog needs more than one contributor. And, saving your sanity is not one of them, although it could be.

Once you collect a stable of writers for your blog, how do you manage it all? John Haydon provides excellent advice on managing a successful multi-author blog. John writes for the nonprofit crowd, but his smart and practical advice will work for any business or organization blog.

Anna Caraveli provides excellent advice for any website, a five-step, five-minute website copy retooling. It’s not about you, it’s about your customers or members. “Begin by changing your thinking and conversation with members (or customers) from what you do to what you can do for them.” Does your website copy reflect that?

How often do you unplug and pay attention to those you love? David Leite’s reflections on life, love and what really matters was prompted by the recent and sudden death of food blogger Jennie Perillo’s husband. I must share one of his paragraphs with you to make sure you and Iread it again and again because this is important.

“I know I must wring dry every moment of time I spend with those I love. I must push back from my desk at 6:00 p.m. and make dinner for The One. I must refuse to work on the weekends. I must slow down. I have Jennie–a woman I don’t even know–to thank for that realization.”

Thank you, David, and Jennie.

content marketing blogging website copy

photo by Lee & Chantelle McArthur

I’m back from the beach and plowing through emails, blog posts, conference tweets and more. Thanks to Andrew Hanelly at TMG Custom Media’s Engage blog, I found seven ways to tame the beast: 7 Steps to Dealing with Information Overload.

If you’re coming back from vacation to blog editor duties, you’ll appreciate the advice in this post from Sarah Arrow at For Bloggers by Bloggers, especially if your blog relies on several contributors: 7 Laws That Make Your Multi Author Blog a Success.

When I tweeted out the link to this post, I described it as my best read all day. Noah Brier says the number one question he gets from brand marketers is: “What should I tweet about?” He goes on to write in Want to Tweet? First, Teach Your Brand to Speak at AdAge Digital: “What eludes brands so persistently in new media comes to people naturally.…The content people are sharing, unsurprisingly, is the content they are consuming.”

Ian Greenleigh laments the state of company websites in Quit Blogging Like a Tech Company at Dare to Comment. After posting product release notes and press releases, he says, “They discover how easy it is to blog about themselves. But no one reads it, or cares. Sooner or later, when that ROI never appears from the ether, they give up. And then they’re really blogging like a tech company, because they’re actually blogging so infrequently, it’s a sad little ghost town of quarterly posts.”

Why are Restaurant Websites so Horrifically Bad? asks Farhad Manjoo at Slate. Using hideous examples from some top-notch restaurants, he shows how the design and content fails miserably. The topic was picked up by the readers of Andrew Sullivan’s The Dish who pointed out the weaknesses of artist and college websites as well as restaurant sites. Although the posts are good for a laugh, there is a lot to learn here. Take a hard look at your organization’s website when you’re done.

My last one is for office refrigerators and bulletin boards everywhere, by my online association pal Jeffrey Cufaude: Anyone Can: So Why Not You? I’ve always been fond of #5: “Say what everyone knows but is afraid to bring up.” Who wouldn’t love #12? “Bring in a healthy snack for what will be a very long meeting.”