A reader of my client’s blog…

My content did its most important job: build trust and traffic.
Do you need help with content?
-You rely on ChatGPT for content but suspect it’s not quite good enough on its own.
-You don’t have the expertise or time to create blog posts, case studies, email campaigns, lead magnets, and other content marketing materials.
-You have client success stories that would make persuasive case studies.
-You started a blog but it’s languishing away.
-You know content marketing is the best way to build trust and relationships with clients and prospects, but you have enough on your plate already.
Relax. I can help.
My content is worth sharing. It attracts attention, delivers value, and enhances your reputation and authority. I deliver copy that creates clicks—helping to convert prospects into clients, and clients into fans.
Spend your time and energy on the big picture. My job, as a client once said, is to make you look smart. Let me do the writing and editing for you.
Why me?
I have a direct natural writing style that’s easy to read, yet intelligent. Imagine the voice of a trusted buddy, not a sales spiel. I keep it informative and friendly.
With more than 25 years in the association industry and decades of experience getting into people’s heads, I know how to communicate effectively with prospects, clients, and readers. I write to pique interest, educate, and persuade.
Unlike hallucinating Claude, when it comes to associations, I know what I’m talking about. I can spot AI-generated BS immediately and improve your credibility.
Why work with me when AI is so cheap?
✓ ChatGPT, Claude, and their cousins make mistakes, inferences, and assumptions.
✓ AI lacks judgment, discernment, and taste.
✓ AI misses subtle issues only a human who’s familiar with the topic, audience, and context would catch.
✓ With 25+ years on both sides of the association industry, I know how associations actually work.
✓ I make sure your content is credible and connects with your audience.
Are any of these items on your to-do list?
- Blog posts
- Case studies and success stories
- Email campaigns
- Lead magnets
- Website copy
- LinkedIn thought leadership posts
Whether you sell software, provide services, or offer any solution to associations, I make sure your content connects with your audience.
Let’s talk about how I can help you get more done—the right way. Contact me by email at deirdre.reid.nc@gmail.com.
P.S. I’m rolling out a few more strategic content services soon—stay tuned.