Content Services

A reader of my client’s blog…

Jesse Wilkins tweet re WBT content marketing

My content did its most important job: build trust and traffic.

Do you need help with content?

-You rely on ChatGPT for content but suspect it’s not quite good enough on its own.

-You don’t have the expertise or time to create blog posts, case studies, email campaigns, lead magnets, and other content marketing materials.

-You have client success stories that would make persuasive case studies.

-You started a blog but it’s languishing away.

-You know content marketing is the best way to build trust and relationships with clients and prospects, but you have enough on your plate already.

Relax. I can help.

My content is worth sharing. It attracts attention, delivers value, and enhances your reputation and authority. I deliver copy that creates clicks—helping to convert prospects into clients, and clients into fans.

Spend your time and energy on the big picture. My job, as a client once said, is to make you look smart. Let me do the writing and editing for you.

Why me?

I have a direct natural writing style that’s easy to read, yet intelligent. Imagine the voice of a trusted buddy, not a sales spiel. I keep it informative and friendly.

With more than 25 years in the association industry and decades of experience getting into people’s heads, I know how to communicate effectively with prospects, clients, and readers. I write to pique interest, educate, and persuade.

Unlike hallucinating Claude, when it comes to associations, I know what I’m talking about. I can spot AI-generated BS immediately and improve your credibility.

Why work with me when AI is so cheap?

✓ ChatGPT, Claude, and their cousins make mistakes, inferences, and assumptions.

✓ AI lacks judgment, discernment, and taste. 

✓ AI misses subtle issues only a human who’s familiar with the topic, audience, and context would catch.

✓ With 25+ years on both sides of the association industry, I know how associations actually work. 

✓ I make sure your content is credible and connects with your audience.

Are any of these items on your to-do list?

  • Blog posts
  • Case studies and success stories
  • Email campaigns
  • Lead magnets
  • Website copy
  • LinkedIn thought leadership posts

Whether you sell software, provide services, or offer any solution to associations, I make sure your content connects with your audience.

Let’s talk about how I can help you get more done—the right way. Contact me by email at deirdre.reid.nc@gmail.com.

P.S. I’m rolling out a few more strategic content services soon—stay tuned.