Tag: Volunteers

Hack Your Association

Have you ever seen one of these?

association maker culture
UCF’s 3D printer at digitalNow

That’s a 3D printer from the University of Central Florida’s Institute for Simulation and Training METIL Lab. David Metcalf and two of his students brought it to the digitalNow conference for The Maker Society, a session they presented with Jenny Levine, Strategy Guide at the American Library Association. 

Jenny made it clear up front: “Your association does not need a 3D printer.” Instead she focused on the maker culture and what it means for associations.

These articles will give you a better understanding of the maker culture:

Who’s a maker? Dale Dougherty, founder of MAKE, defines a maker as:

“Someone who is a builder, a creator, a producer, a developer, someone who has an active sense of taking an idea and developing it into something that’s real and tangible and can be shared with other people.”

Sounds like the ideal association leader to me.

The Maker Generation

A generation of makers is coming of age — our future members. How do we become organizations they want (and need) in their lives?

Librarians, as usual, are ahead of the game. At work, they’re creating maker spaces for kids and adults. At their association, the American Library Association (ALA), they’re experimenting with new approaches to membership issues. Like many associations, ALA has seen a decline in volunteerism. Fewer members are willing to commit to time-intensive volunteer roles. So what can an association do? Jenny  appeals to the maker in her members.

  • Listen to member conversations. What are they talking about? What inspires their passion? Jenny monitors an unofficial group of 3000 members and non-members on Facebook – the ALA Think Tank. She looks for short-term project ideas that she can help facilitate.
  • Create new pathways to bring members into association involvement. In addition to the traditional, time-intensive style of volunteer service, offer project-based entry points that require less of a time commitment.
  • Nurture the maker ethos – “let’s just do it” – by providing support or, at least, encouragement to member-organized projects.

One of the UCF students mentioned how fun it is to get a maker community going. The community was already there, UCF only needed to give it resources and get out of the way. You have communities of members who are passionate about different issues or causes. Find them and listen to them. What types of projects would give them a sense of satisfaction while also staying aligned with the association’s mission?

Maker governance

When Jenny looks for projects, one of her criteria is purpose. David Metcalf looks for passion about a social mission. The motivation behind these projects is a yearning to create or accomplish something. That’s such a powerful desire – the drive to create – yet how often do associations satisfy it?

After the session, I wondered: What will happen to the traditional association governance model? Is the next generation of members willing to put in time serving on committee after committee in hopes of getting a board position and then, maybe one day, being nominated for an officer position? Is that a desirable path? Is that how they want to serve? Is that how they envision an association experience?

Will this generation of makers be willing to deal with the slow-moving engines of association governance? Does “let’s just do it” work in the association world? Can we find ways to let people get together and make “things” that help their fellow members, attendees, profession/industry or community? 

I’m excited about this emerging culture of makers and here’s why. Bob Johansen, author of Leaders Make the Future: Ten New Leadership Skills for an Uncertain World, says the best leaders are makers:

“All humans have at least a touch of what I call the maker instinct, but most leaders have a serious dose since they must make and remake the organizations they lead. The best leaders have always been tinkerers who imagine alternative structures and love to play around with them to see what new things they can create.”

Why wait for the young ones to start hacking our associations. Let’s figure out how to just do it ourselves.

association maker motto
Photo by NoSoma (Flickr CC)

Microvolunteering: More Opportunities for Member Engagement

“I wish I could, but I don’t have the time.”

Are you hearing that more frequently? As life becomes more complex, members have more options for spending their time and, consequently, more demands on their time. Juggling their work, family, and social lives with association service isn’t as easy as it used to be. The traditional membership experience—volunteering for committee and board service—requires a commitment of time and energy that many are no longer able or willing to give.

“The younger generation will change the dynamic of the membership and volunteer experience,” predicts Jill Eckert McCall, director of the ABA Center for Continuing Legal Education and past chair of the Chicago Bar Association Young Lawyers Section. “We want to engage and serve in ways that are very different than generations before us. We don’t just give lip service to work-life balance; we actually go out and get it.”

Bar associations have the opportunity to provide an alternative volunteer path for those of all ages who want to get involved, give back, and have a meaningful membership experience, but on their own terms.

Read the rest of my article about microvolunteering at the American Bar Association’s Bar Leader magazine website.

association volunteering ad hoc microvolunteering episodic
Photo by Tim Pierce (Flickr)

You’ve Got to Read This: December 6, 2011

Blogs are not dead! That was the verdict from DelCor Technology Solution’s unconference last month: Progress U. – Blogger Summit. I’m go glad I got up to Arlington VA to attend, it was a great day of conversation. DelCor’s publishing a series of follow-up posts from the Summit. The first talks about the state of blog reading and writing today and why blogs are a good idea for associations.

DelCor’s second post discusses Six Barriers to Blogging – And How to Bust Them. Don’t let limited resources, organizational culture, staff’s full plates, fear, lack of confidence orleadership’s unfamiliarity with blogs discourage you.

We’re so lucky to have access to free tools for professional development, like blogs, but there is a potential downside: cognitive overload. Back in August, Ed Rodley, an exhibits professional at the Museum of Science in Boston, wrote about Dealing with Your Cognitive Load. His post received so many replies from the museum community that he compiled their ideas into four more posts.

I must share something he said in Part 4 – it’s what drew me into the rest of these posts because it’s so spot on about personal growth:

“All of the strategies listed above have one thing in common. They don’t require anything aside from your own desire to learn. As someone who has worked in a large institution for most of my professional career, it’s easy to succumb to the mindset of waiting for permission to do anything. This is especially true of old-school “professional development.” There are forms to be completed, signatures to be garnered, and justifications to be gathered before any learning happens. But in the current climate, waiting for anything seems like a recipe for getting left behind.”

Speaking of traditional nonprofit organizations, how many of them have a full-time employee dedicated to managing volunteers? Yeah, not many. In associations, volunteering is a benefit of membership, often the benefit that brings them back year after year. You’d think more resources would be directed at keeping members engaged and satisfied, but no. Susan J. Ellis at Energize, Inc. says Part-time Volunteer Management Means Equally Limited Volunteer Involvement.

In this brilliant post Jamie Notter, author with Maddie Grant of must-read book, Humanize, points out that social media is just a wave knocking down a corner of your sand castle. But be ready, he says. “The tide is coming in. Social media is giving us a bit of an advance warning that things are changing.”

While Eric Lanke was visiting one of his members, a manufacturing company, a simple sign on the wall provided a moment of clarity. He brought the mantra back to his association, it’s one that works in any organization: help the customer succeed.

I started this selection with two posts from an unconference, I’ll end with a post that Jenise Fryatt wrote about Event Camp East Coast: How an Unconference Changed My Life.

That’s it for now, happy reading!

Lady Blogger with Her Maid, after Vermeer by Mike Licht (Flickr)

You’ve Got to Read This: December 21, 2010

One of the many things I love about the Christmas season is how it brings out the generous side of people. In a timely post Bob Bessette shares some ways we can blog for good. He definitely got me thinking about how I might use my writing skills to help out a local charity. Another way to help out good causes is to sign up to be a micro-volunteer with the Sparked network where you can “turn your spare time into social good.” Once you sign up, select causes and identify your skills, Sparked will send you email alerts when an organization needs your help.

The week between Christmas and New Year’s Day is the ideal time to reflect and reset. I’ve written at SmartBlog Insights about setting time aside at work to reboot. Carol-Anne Moutinho shares several ways to help your nonprofit staff unleash their creative energy. Her ideas can work for any organization at any time, so don’t skip this one.

volunteering blogging Dan Flavin staff creativity
untitled (to you, Heiner, with admiration and affection) by Dan Flavin at the National Gallery of Art, photo by EB Morse

Here’s a fascinating case about the perennial question — what is art. A British art gallery importing disassembled artwork by Dan Flavin and Bill Viola for an exhibit was taxed by customs at the standard 20% rate, instead of the 5% artwork rate. Customs classified Flavin’s work as “lighting fittings” rather than art, and the European Commission later agreed. As the post notes, this shows how “modern” art can still bewilder some people, just like in 1926 when Brancusi’s Bird in Space was classified as “Kitchen Utensils and Hospital Supplies.”

I haven’t suggested a Twitter follow in this series yet. I get a lot of good reading suggestions from Justin Levy’s @jlevymedia account. This isn’t his personal account, but a feed of posts he finds worth sharing, a mix of social media content and posts that appeal to freelancers and other creative types.

Jeff Cobb at Mission to Learn saves the day with his list of ten last minute gifts for lifelong learners. As a self-identified lifelong learner myself, I can vouch for the accuracy of this list. I’m reading a book by Natalie Angier, The Canon: A Whirligig Tour of the Beautiful Basics of Science, and she recommends buying a dissecting, or stereo, microscope (that would fall under #4, Experiment, on Jeff’s list). They’re not cheap, but maybe you can find one at a yard sale, that’s where I’m looking. She says it’s “a modest price to pay for revelation, revolution, and — let’s push this envelope out of the box while we’re at it — personal salvation.” Wow. Check out Jeff’s list for your own personal salvation.

I thought it was rather generous of Santa’s agency to publish his brand guidelines for all to see. Lots to learn here about that jolly old fellow. Yet I must warn you that Santa spelled backward, atnas, is not Lithuanian for chimney, as far as I can tell. Yes, I’m just gullible enough to check things like that. However, I’m sure the rest is all true. Merry Christmas!

staff creativity blogging volunteering santa branding dan flavin
flickr photo by LadyDragonflyCC

The New Volunteer Manifesto Series – Part 5: New Ways of Associating

As part of my New Insights from a New CAE weekly column on SmartBlog Insights, I’m delving deeper into my New Volunteer Manifesto that I published here. In Part 5 published last Thursday, I looked at New Ways of Associating.

—————

The New Volunteer Manifesto: New Ways of Associating

Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC and Leadership Outfitters. Connect with her @DeirdreReid.

I recently published a call to action for associations, a New Volunteer Manifesto. Last week I explored creating a learning culture for volunteer. Now I’d like to propose some new ways of associating.

Nurture social networks that connect members with one another and with your association. Don’t assume that if you build a private network that they will come. Find out where your members are hanging out – possibly Facebook, LinkedIn or Twitter – and build your community there.

Give members the encouragement and tools to self-organize informal member meet-ups. Don’t be threatened if members use your online networks to publicize these meet-ups. Encourage and help them. Be the connecting thread.

Make it easy for members to organize working groups to explore new ideas and projects. Don’t perpetuate barriers that rein in their creativity and desire to experiment and be innovative.

Give younger members the means to contribute their talents and their voice. Younger generations are not as willing as Boomers were to ‘pay their dues’ and watch and wait while others contribute to their association.

Make it easy for all members to give feedback. Consider a feedback area on your web site or an online forum. Allow your members to have a voice and a place to contribute their ideas.

Control is a touchy subject. You really have never had it, as much as you would like to think you did. This is the member’s organization, not just the board’s, definitely not the staff’s, no matter how invested we are. As long as members stay on message politically, don’t be threatened at their attempts to create what works for them.

Transparency and openness are now more important than ever. Many members want to know what’s going on behind the scenes, what decisions are being made, and what their association and leaders are doing. Make it easy for a member to figure all this out by sharing this information on your web site.

Don’t be afraid to take a risk and maybe even fail. Your fear of regret should loom larger than your fear of failure. Be receptive to new ideas. We are entering new territory – members no longer need us as their source of knowledge, news and networking. We must find ways to remain a meaningful and valuable part of their lives.

Keep a spirit of entrepreneurial innovation alive in your leadership.

What do you think about these ideas? Have you tried any?

The New Volunteer Manifesto: New Ways of Associating

Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC and Leadership Outfitters. Connect with her @DeirdreReid.

I recently published a call to action for associations, a New Volunteer Manifesto. Last week I explored creating a learning culture for volunteer. Now I’d like to propose some new ways of associating.

Nurture social networks that connect members with one another and with your association. Don’t assume that if you build a private network that they will come. Find out where your members are hanging out – possibly Facebook, LinkedIn or Twitter – and build your community there.

Give members the encouragement and tools to self-organize informal member meet-ups. Don’t be threatened if members use your online networks to publicize these meet-ups. Encourage and help them. Be the connecting thread.

Make it easy for members to organize working groups to explore new ideas and projects. Don’t perpetuate barriers that rein in their creativity and desire to experiment and be innovative.

Give younger members the means to contribute their talents and their voice. Younger generations are not as willing as Boomers were to ‘pay their dues’ and watch and wait while others contribute to their association.

Make it easy for all members to give feedback. Consider a feedback area on your web site or an online forum. Allow your members to have a voice and a place to contribute their ideas.

Control is a touchy subject. You really have never had it, as much as you would like to think you did. This is the member’s organization, not just the board’s, definitely not the staff’s, no matter how invested we are. As long as members stay on message politically, don’t be threatened at their attempts to create what works for them.

Transparency and openness are now more important than ever. Many members want to know what’s going on behind the scenes, what decisions are being made, and what their association and leaders are doing. Make it easy for a member to figure all this out by sharing this information on your web site.

Don’t be afraid to take a risk and maybe even fail. Your fear of regret should loom larger than your fear of failure. Be receptive to new ideas. We are entering new territory – members no longer need us as their source of knowledge, news and networking. We must find ways to remain a meaningful and valuable part of their lives.

Keep a spirit of entrepreneurial innovation alive in your leadership.

What do you think about these ideas? Have you tried any?

Bookmark and Share

The New Volunteer Manifesto Series – Part 4: Creating a Learning Culture

As part of my New Insights from a New CAE weekly column on SmartBlog Insights, I’m delving deeper into my New Volunteer Manifesto that I published here. In Part 4 published last Thursday, I looked at Creating a Learning Culture.

—————

The New Volunteer Manifesto: Creating a Learning Culture

Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC and Leadership Outfitters. Connect with her @DeirdreReid.

I recently published a call to action for associations, a New Volunteer Manifesto. Last week I explored keeping volunteers. Now I’d like to propose some ideas for creating a learning culture.

Create a culture of learning, not only through your educational programs, but within your leadership and committees. Commit to enriching the volunteer experience by providing opportunities to learn and grow through service.

We’re the organizational experts. It’s our job to share our professional knowledge with our members and give them the information and tools to lead the association wisely, take some risks and try new things. They may not have brought these skills with them and need our support.

Deepen the reach of leadership development programs. Don’t limit training to officers and directors; include any member who leads a committee, team or project. Set aside competition and control issues and partner with other organizations so you can offer more programs to your members.

Give volunteers something to take back to the office. Teach leaders to build learning moments into committee agendas. Take ten minutes to provide quick lessons on social media, networking, speaking, leadership, etc. Give your members the opportunity to share their skills with others during these learning experiences.

Conduct ongoing training for leaders on how to recruit volunteers, break up and delegate tasks, make meetings meaningful and enjoyable, and work in new ways that involve more people.

Encourage leaders to train other members to do the work they’re now doing. Encourage them to find others to help them accomplish tasks and share the work. The association will never run out work to accomplish; there’s enough for anyone who wishes to participate.

Members in the early phase of their career will have very different needs than those more experienced. Take that into account when planning programs, events and volunteer opportunities.

Recognize and reward those leaders who have led well by delegating and involving others. Make them the models for other leaders to emulate.

What do you think about these ideas? Have you tried any?

—————-

Today my fifth and last post in the series, New Ways of Associating, was published on SmartBlog Insights.

Bookmark and Share

The New Volunteer Manifesto Series – Part 3: Keeping Volunteers

As part of my New Insights from a New CAE weekly column on SmartBlog Insights, I’m delving deeper into my New Volunteer Manifesto that I published here. In Part 3 published last Thursday, I looked at Keeping Volunteers.

—————

The New Volunteer Manifesto: Keeping Volunteers

Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC and Leadership Outfitters. Connect with her @DeirdreReid.

I recently published a call to action for associations, a New Volunteer Manifesto. Last week I explored recruiting volunteers. Now I’d like to propose some ideas for keeping volunteers.

Always remember that volunteering is a benefit of membership. Talk to any involved member and you’ll soon see how true this is. Make it easy for your members to find ways to get involved. Break down any perceived barriers, particularly the lack of information about volunteer and leadership opportunities and committee meetings.

Make the connection publicly (and frequently) between what volunteers do and the success of your association. Volunteers want to help your association achieve its goals and know that their efforts make a difference.

Make it part of your culture that projects and committee work are broken down into smaller tasks that volunteers can take on. Tell your chairs to look outside your committee members for help. Share the benefit of volunteering.

Chairs must learn to share the benefits of leadership — delegate delegate delegate. Train others to do your job. Make sure everyone can benefit from volunteering.

Make meetings matter. Use a consent agenda. Start and end on time. Don’t ever meet because you are supposed to; meet because you have lots to accomplish face-to-face that can’t be accomplished effectively in any other way.

Build in time during meetings for strategic thinking and discussion. Take advantage of their brains – see what they come up with. Encourage their investment in the association’s mission.

Aim to be the highlight of someone’s day — make meetings enjoyable. Give members the opportunity to not only get work done, but to do it in a way that makes them want to come back for the next meeting. Consider building some “getting to know you” time into meeting agendas. Members get involved to develop relationships, make that easier for them.

Encourage committees to explore new ways of meeting and working. Switch up a meeting location from the association conference room to perhaps a café. Brainstorm other location ideas. Consider short conference calls or, for a more personal touch, online video chat (check out tinychat.com) if scheduling or travel is difficult.

Teach members to use online collaboration tools like wikis or LinkedIn’s Huddle application to get input on projects and task assignments. Tools like these work well for sharing the status of projects, posting to-do lists and assignments, and allowing volunteers to edit and contribute their input.

Personally thank every volunteer who helps in even the tiniest way. They are not paid to do this; they pay to do this. Recognize their contribution and constantly be grateful.

Be a transformational organization. Everyone wants the opportunity to give, learn and grow – to transform into a better version of themselves. Volunteering at your association can be a way to do that, and for many of them, it may be their only way. Remember how important it is to provide those opportunities — the benefits of volunteering.

What do you think about these ideas? Have you tried any?

—————-

Today my fourth post in the series, Creating a Learning Culture, was published on SmartBlog Insights.

Bookmark and Share

The New Volunteer Manifesto Series – Part 2: Finding Volunteers

As part of my New Insights from a New CAE weekly column on SmartBlog Insights, I’m delving deeper into my New Volunteer Manifesto that I published here. In Part 2 published last Thursday, I looked at Finding Volunteers.

—————

The New Volunteer Manifesto: Finding Volunteers

Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC and Leadership Outfitters. Connect with her @DeirdreReid.

I recently published a call to action for associations, a New Volunteer Manifesto. Last week I explored the big picture. Now I’d like to propose some ideas for volunteer recruitment.

Survey all your members at least once a year to find out their professional development needs, leadership experience, interests, talents and number of hours they can volunteer per month (or quarter) so you can match them to the best volunteer opportunities for them. Keep this inventory readily available. Plan on getting updates because members’ needs and interests will change. Ideally, volunteers will call or visit members to get this information (a retention “touch”), but at least include the survey in welcome letters, renewal invoices and mailings. Follow up by phone with non-responders.

Committee involvement may be too demanding for personal schedules. Encourage ad hoc or episodic volunteering — an hour or so here and there. You need a variety of options that are still meaningful and do not require long-term commitments. Spend some time creating a list of these opportunities.

Publicize all volunteer opportunities on your website, particularly those requiring a minimal time commitment. Communicate in new ways: feature a few at meetings in an automated PowerPoint presentation; post on event table tents; announce ad-hoc opportunities via opt-in mobile texting; feature a few in each e-newsletter and on your home page, Facebook page, LinkedIn group or Twitter stream.

Keep in touch with volunteers who may step out of their roles temporarily due to other commitments. Let them know they are missed and will be welcomed back in any capacity.

Your leaders and staff must be able to answer the question, “what’s in it for me?” Don’t so much sell volunteering, as listen to what members need (that’s where the inventory comes in handy) and provide them solutions (volunteer opportunities) to help them grow, learn, meet others, etc.

Consider this:

“The primary difference between volunteers and non-volunteers, when measuring what they do with their time, is the amount of television they watch. People who do not volunteer watch hundreds of hours of additional TV a year compared to people who do volunteer. It’s not that people don’t have enough time to volunteer. People do not volunteer because nonprofits do not provide them with volunteer opportunities that interest them enough to pull them away from their television sets.” (Stanford Social Innovation Review, Winter 2009, The New Volunteer Workforce)

Are your volunteer opportunities meaningful and valuable enough to pull your members away from Jack Bauer?

Make it easy for those who are looking into involvement. Publicize committee meeting times, locations and agendas on your website. Publicly encourage members to attend a meeting if they’re interested. Take the mystery out of it.

The personal ask is the most effective way to recruit a volunteer, not a passive call for volunteers. When a member is asked to help, be ready with a few options, so they can choose the one that’s best for them.

Cultivate evangelical leaders and volunteers, those with social capital, who will personally ask others to get involved, and who can testify about the benefits of their volunteer service.

What do you think about these ideas? Have you tried any of them?

—————-

Yesterday my post on Keeping Volunteers was published. Check out SmartBlog Insights!

Bookmark and Share

%d bloggers like this: