Santa Elena Canyon, Big Bend National Park

No fooling. Get your learning on by attending a webinar this coming week. If your organization offers professional development for the association community, please send me the link via email or Twitter.

You’ll see several webinars this week from Wild Apricot. When you register for their free Membership Growth Online Summit, you’ll get access to any (or all) of their webinars.

Mon 4/4 at 3 p.m. EDT* – Attract & Retain New Members with a Marketing Funnel

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. More info. (CAE credit)

Host: Wild Apricot

Presenter: John Haydon, Marketing & Social Media Expert

*all times are Eastern Daylight Time

Tue 4/5 at 11 a.m. – How to Increase Members with Facebook Ads

Steps for creating a targeted Facebook ad campaign will be explained, including: how much to spend, and how to target members on Facebook, find new members, create copy, and measure results. More info. (CAE credit)

Host: Wild Apricot

Presenter: Shiv Narayanan, Head of Marketing, Wild Apricot

Tue 4/5 at 12:30 p.m. – UBIT: What Your Nonprofit Needs to Know about Sponsorships, Advertising, Royalties, and Cause Marketing 

Learn about current IRS enforcement patterns concerning Unrelated Business Income Tax, proactive practical tips and suggestions, common pitfalls, and what to do if the IRS comes knocking. More info. (1.5 CAE credits)

Host: Venable LLP


  • Jeffrey S. Tenenbaum, Esq., Partner and Chair of the Nonprofit Organizations Practice, Venable LLP
  • Lisa M. Hix, Esq., Partner, Nonprofit Organizations Practice, Venable LLP
  • Lakshmi Sarma Ramani, Esq., General Counsel, National Association for the Education of Young Children

Tue 4/5 at 3 p.m. – How to Be a Google Ads Super Hero – for Charities & Nonprofits

Learn how to build an effective nonprofit Google AdWords campaign that supports your mission, programs, marketing, and fundraising. More info.

Host: Wild Apricot

Presenters: Jason Shim & Mark Hallman, certified Google Partners

Wed 4/6 at 1 p.m. – Fitness for Duty: Managing Your Workforce from a Legal and Medical Viewpoint (FBO Virtual Huddle)

Relevant employment laws that surround employee fitness for duty issues (such as FMLA, ADA, Workers Comp, Drug Free Workplace) will be reviewed. You’ll also learn about the procedures and tools you should have in place to effectively manage (and mitigate liability) on-duty injuries and off-duty illness and injuries that can impact an employee’s ability to safely perform their essential work duties. More info. (1 CAE credit)

Host: ASAE


  • Melissa Forburger, CAE (moderator), Vice President, Association Management Strategies, Inc.
  • Grace Bradley Kelly, MBA, SPHR, SHRM-CP, Human Resource Consultant, RC Kelly Law Associates

Wed 4/6 at 3 p.m. – Increase Membership Engagement with Social Media

Learn the basic steps to engage your members using social media. Explore a variety of digital strategies and tools to develop a unique member engagement strategy. More info. (CAE credit)

Host: Wild Apricot

Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network

Thu 4/7 at 12 p.m. – The Five Ws of Member Leadership Development

Learn which critical elements to consider when establishing a leadership training program for your members including The Five Ws: Who is it for? Why is it critical in today’s world? What approaches are most successful and what skills are most valuable? When do you start the process? Where does it happen? More info. (1 CAE credit)

Host: ASAE


  • Carol Vernon, Principal, Communication Matters, Executive Coaching & Training
  • Anne Marie Pascoe, Director, Radiology Leadership Institute
  • Sheri Singer, President, Singer Communications

Thu 4/7 at 1 p.m. – Amplifying Value and Brand

In this session, we walk through the key components of amplifying value and brand and illustrate these components with a real-world case study. You’ll walk away with a clear model for attracting participants to your lifelong learning offerings and retaining them. More info. (1 CAE credit)

Host: Meridian Knowledge Solutions


  • Celisa Steele and Jeff Cobb, co-founders of Tagoras
  • Jeff Kristick, president, Meridian Knowledge Solutions

Thu 4/7 at 3 p.m. – How to Turn Millennials into Members

Gain perspective on how the Generation Y/Millennial mindset and recent economic shifts are reshaping the membership value proposition. Learn how to turn that perspective into membership strategies and marketing tactics that work. More info. (CAE credit)

Host: Wild Apricot

Presenter: Sarah Sladek, CEO of XYZ University

Fri 4/8 at 3 p.m. – From the Bottom Up – Tips for Building an Effective Membership Model

Discover how to find and leverage your superusers, improve your onboarding process, and refine your membership model to grow your association. Hear case studies from associations and nonprofits that turned around declining membership and built successful and thriving organizations. More info. (CAE credit)

Host: Wild Apricot

Presenter: Robbie Kellman Baxter, Author, The Membership Economy

Save the date: Thu 4/21 – Sat 4/23 – digitalNow Conference

The best value conference in the association community—excellent program, optimal atmosphere for learning and connecting, and always great food. Registration is limited to association CEOs and team members they bring along. More info. (lots of CAE credits)

Location: Hyatt Regency, Orlando FL

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

(Creative Commons licensed photo by tivolatman)

four truths about the future of associations

“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” Now, that’s something we can work with.

Jim Carroll is the opening keynote at the digitalNow conference which will take place in less than a month (April 21-23) in Orlando. The conference website says Carroll will talk about:

  • technologies and innovations that will affect association business models
  • strategies for reacting to these innovations with greater speed
  • challenges associations will face ahead

Innovating is not about surviving, says Carroll, it’s about thriving. Surviving, like relevance, is a low bar. Associations must aim higher—aim to thrive and become indispensable to their community.

Carroll lays down ten truths about the future. Let’s take a look at four of them and think about how your association is handling these truths.

The future is incredibly fast.

How can you, your staff and your board keep up? Can you adjust your business processes quickly? How long does it take to discover a need, develop a solution, and roll it out to your community?

Guillermo Ortiz de Zarate’s session at digitalNow, The Lean Startup Changes Everything, is bound to give us some ideas on how to experiment with and speed up program development. Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment.

The future involves a huge adaptability gap.

This one blew me away because it’s so true:

“Earlier generations – boomers – have participated in countless change management workshops, reflecting the reality that many of them have long struggled with change. Gen-Connect – today’s 15 and under – will never think of <the> change management issue. They just change.”

Change management experts say it isn’t the actual change we resist, it’s the psychological transition we have to make to accommodate change, that’s the tough part. Adapting to change is a skill set, one you can teach your staff and your members. Today, knowing how to develop new skills is the most important skill of all.

The future is being defined by renegades.

Nearly two years ago, I wrote two articles for Avectra (now Abila) about for-profit online communities: The New Competition: For-Profit Communities with Deep Pockets, part 1 and part 2. Since then these “renegades” have become even more popular and profitable. They saw an opportunity to deliver value to markets long served by associations, and they went for it.

“Increasingly, the future of many an industry is being defined by industry expatriates. When a real innovator can’t innovate within a company, they step outside, form a startup, and spark massive industry change on their own. Before you know, they’ve reinvented you.”

Keep an eye on innovators and hold them close. What if associations had been part of these ventures? What if associations were agile enough to play the game at that level?

The future involves partnership.

How can you help your members—both professional and vendor members—become more successful? Associations have always declared themselves member-centric, but too often their perspective is inside-out rather than outside-in, as Anna Caraveli points out in her excellent book, The Demand Perspective. The value proposition has always been based on what the association says is valuable, not what members believe is valuable. Crazy, right?

Partnering means regularly listening to members (and non-members) and involving them in the early stages of discussions about value delivery—behaving like a real partner in their success. Don’t assume you know what members need, instead be guided by member behavior (data) and conversations for your direction.

To do this, you’ll have to schedule more member interaction than you’re used to, and not just interaction with the usual suspects, but interaction with “regular” members and non-members too. But think about all you’ll learn—they call this business intelligence for a reason.

Don’t ignore those other members—you know, the vendors, consultants, affiliates, associates or whatever you call them. Here’s what you should call them—partners. How can they help you become more successful and, in turn, how can you help them become more successful? What can you learn from each other? What access and resources can you provide each other?

Associations and their boards need to get over themselves and treat vendor members as partners in their success. You can help each other succeed if you get together and figure out how to deliver value to members in ways that help both of you.

The future requires rethinking value.

That one’s from me. Many associations are still struggling financially and would benefit from rethinking the whole non-dues revenue issue. Heck, rethink the whole value issue. If you’re struggling, it’s a sign you aren’t delivering value to your community. If you were, they would be joining, renewing, registering, sponsoring and buying.

The digitalNow conference is a great opportunity to get away for a few days to rethink everything in the company of curious association execs who don’t accept mere relevance. The speakers from outside and inside our industry poke at our assumptions and introduce us to new ideas. I can’t wait.

(Creative Commons licensed photo by Rennett Stowe)

inspiration for association learning

Spring is the perfect time to nurture your professional growth. You can start doing that by setting aside one hour a week for you. Maybe one of these virtual or in-person events will be a good place to start.

Mon 3/12 at 9 a.m. Central (networking at 8:30 a.m.) – Dallas Fort Worth Association Executives Association Day

DFWAE has put together a good-looking slate of sessions—good luck making your choices! Susan Robertson, CAE from ASAE is the keynote. She visited my state SAE a few years ago and I remember it being one of the most interesting keynotes we’ve had. Trade show too! Location: Arlington Convention Center, Arlington TX. More info.

Tue 3/22 at 12 p.m. Eastern DT* – Managing the Client AMC Relationship (ASAE AMC Section Council Virtual Lunch)

Your approach to client relationship management is influenced by the partnership phase and staff/volunteer dynamics—a balancing act. Hear about real life examples and take home tips on scope discovery, board dynamics, metrics for success, and more. More info. (1 CAE credit)

Host: ASAE AMC Section Council


  • Jodi Araujo, CEM (moderator), Entrepreneurial Industry & Corporate Segment Leader, Association Headquarters
  • Robert Waller, Jr., CAE, President & CEO, Association Headquarters

*all times are Eastern Daylight Time

Tue 3/22 at 12 p.m. – Columbia (MD) Idea Swap for Marketing

Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Grimm will share lessons learned, goals reached, and efforts still underway to brand and market her association. She’ll bring her stories and ask for yours. Location: Maryland Association for Justice, 6240 Old Dobbin Ln, Columbia MD. More info. (1 CAE credit)

Presenter: Kim Grimm, Deputy Director of the National Association for Catering and Events

Tue 3/22 from 4:30 to 6:30 p.m. – Network with FUEL (AENC’s Young Professionals)

Join AENC’s young professionals for a few hours of fun and good beer. No preregistration required. Pay for your own food and beverages. Location: Clouds Brewing, 126 N West Street, Raleigh NC.

Tue 3/22 from 5:30 to 7:30 – Association Happy Hour in Washington, DC

Meanwhile in DC, a cross-generational mix of association professionals will be hanging out at BlackFinn. That’s all I know!

Wed 3/23 – AENC Technology 20.16 Conference

Don’t miss this conference. Session topics include: websites, gamification and polling, data strategies, conference social media ambassadors, virtual events, cybersecurity, working with IT vendors, technology trends, plus roundtable discussions. We’ve put together a flexible schedule—choose from four registration options: full day, morning, afternoon, or luncheon keynote. Location: Raleigh Convention Center, Raleigh NC. More info. (up to 5.25 CAE credits)

Keynote: Andy Steggles, president and chief customer officer of Higher Logic

See you there!

Wed 3/23 at 12 p.m. – Embracing the Board’s Duty of Foresight

Through the consistent practice of foresight, association boards, along with their staff partners, can collaborate to explore emerging directions, and make the bold decisions required to create the future. Learn how to imagine an amazing future for your association and stakeholders, and take action to prepare for whatever may come next. More info. (1 CAE credit)

Host: YourMembership

Presenter: Jeff De Cagna, FASAE, Principled Innovation LLC

Thu 3/24 at 12 p.m. – Make Your Resume Relevant: Trends and Best Practices 

Get introduced to resume trends on the rise—from infographic resumes to ATS-optimized text and more—and see how they fit into your professional profile. You’ll also get practical tips for crafting a relevant resume—no matter what kind of work you do. More info.

Host: Association CareerHQ (ASAE)

Presenter: Cheryl Palmer, M.Ed., CPRW, Call to Career

Thu 3/24 at 12 p.m. – Using Data to Make Smart Decisions

Get practical tips on how to incorporate data into your current decision-making processes and encourage staff to factor data into their everyday work. More info.

Host: Idealware

Presenter: Laura Quinn, Director of Partnerships and Knowledge, Idealware

Thu 3/24 at 2 p.m. – Maximizing Culture and Member Value in Associations

“Awesomely Simple” author John Spence talks about developing culture, nurturing top talent and giving members real value. More info.

Host: Monomyth Collaborative

Thu 3/24 at 2 p.m. – 10 Things You Can Do Right Now to Meet (or Surpass) Your Membership Engagement Goals for 2016

Hear about ten ways to increase member engagement rates as well as ten association and nonprofit examples of best practices. More info.

Host: Incept

Presenter: Adam Snyder, President, Incept

Fri 3/25 at 3 p.m. – Measuring: Blogging Your Brand

Learn how to measure the success of your blog. Find out what metrics are important, and how to collect and interpret them so your organization’s blog thrives. More info. (1 CAE credit)

Host: HighRoad Solution

Presenter: Maneesha Manges, Director of Inbound, HighRoad Solution

SAVE THE DATE: Thu 4/21 – Sat 4/23 – digitalNow

I believe this is the best value conference in the association community—excellent program, optimal atmosphere for learning and connecting, and always great food. Registration is limited to association CEOs and any team members they bring with them. Location: Hyatt Regency, Orlando FL. More info.

If you can’t attend the live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

If your organization offers professional development for association executives, please send me the link via email or Twitter. Every Friday morning, I publish an Association Brain Food Weekly that lists the coming week’s events.

(Creative Commons licensed photo by Norbert Reimer)

inspiration - photo by Loreto Manriquez

This week’s list is full of learning opportunities—webinars, Blab chat, luncheon and brown bag. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Tue 3/15 at 2 p.m. Eastern* – Project Management Techniques for Non-Project Managers (Association Chat on Blab)

Project management…it’s an art and a skill. What if you had the guidance of an expert in project management who could show you some great techniques for working with your current projects? Rebecca Achurch joins Association Chat to make project management more…er, manageable. Join live or view the recording on Blab.

*all times are Eastern

Tue 3/15 at 3 p.m. – Get the Word Out! Increase Your Association’s Value Proposition and Reach with Digital Events

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. More info. (PCMA members only, I believe.)

Host: PCMA, Calgary Meetings & Convention, and Virtual Edge Institute


  • James Parker at President, Digitell
  • Jerome Bruce, CAE, CMM, CMP, CEM, Director of Meetings, Association of Government Accountants
  • Dana Freker Doody, VP of Corporate Communications, The Expo Group
  • Melissa Lanouette, Director of Meetings and Events, National Speakers Association

Wed 3/16 at 1:30 p.m. – What Can You Learn from Gaming That Will Boost Member Engagement?

Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. More info. (1 CAE credit)

Host: .orgCommunity


  • Janna Fiester, Executive Creative Director, Sandstorm
  • Sandy Marsico, CEO, Sandstorm

Wed 3/16 at 2 p.m. – Rogue Chapters

Do you have a chapter that refuses to follow brand standards or charter requirements, or is operating as its own, separate organization? Hear how three associations handled their rogue, misbehaving chapters and learn preventive maintenance tips to avoid such situations. More info. (1 CAE credit)

Host: ASAE Component Relations Section


  • Debra Sher, CAE (moderator), International Society for Pharmaceutical Manufacturing
  • Meredith Gibson, Chief Operating Officer, Association for Women in Science
  • Lowell Aplebaum, CAE, Chief Operating Officer, American Society for Parenteral and Enteral Nutrition
  • Dana Aragon, CAE, VP of Affiliate & Member Relations, American Society of Radiologic Technologists
  • Jeff Altman, Esq., Partner, Whiteford, Taylor & Preston LLP

Wed 3/16 at 1 p.m. – Road to Innovation: Why the AMS Platform Supersedes All Else

You association needs to leverage a strong platform to deliver a world class member experience. Learn how to evaluate association management software (AMS) based on three important yet often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. More info.

Host: Nimble AMS

Wed 3/16 at 1 p.m. – Building a More Collaborative Nonprofit

Learn ten strategies for improving cross-departmental collaboration at your nonprofit. More info. (1 CFRE credit)

Thu 3/17 at 12 p.m. (11:30 a.m. networking) – Member Engagement: Recruiting, Retaining and Engaging the Future of Your Association (Alexandria Brown Bag)

Location: Marketing General, Inc. (MGI), Alexandria, VA

The upcoming generations are a diverse group who embrace technology, communicate in many mediums, and value different content and services from their associations. Hear about proven strategies to recruit, retain, and engage young members, and case studies of what’s worked and what hasn’t. More info.

Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology

Thu 3/17 at 12 p.m. – Spice Up Your Website with Interactive Calls-to-Action (Inbound Lunch Bunch)

More info. (1 CAE credit)

Host: HighRoad Solution

Thu 3/17 at 1 p.m. – Expert Advice on Choosing a Donor Management System

Learn how to decide whether you need a new system, what an effective selection process looks like, and the main points of differentiation among available systems. More info.

Host: Idealware and NeonCRM


  • Karen Graham (moderator), Executive Director, Idealware
  • Robert Weiner, Robert L. Weiner Consulting
  • Eric Leland, Five Paths
  • Brian Lauterbach, CEO, DonorPath

Thu 3/17 at 2 p.m. – Next Generation Credentialing

Learn about trends and models within the credentialing market that are changing the game, the step-by-step process to successfully implement or enhance an online credentialing program, and the technology needed to deliver a robust end-user experience. More info. (1 CAE credit)

Host: Abila


  • Greg Melia, CAE, Chief Member Relations and Strategy Development Office, ASAE
  • Tracy Petrillo, Ed.D., CAE, Chief Learning Officer, EDUCAUSE

Thu 3/17 at 2 p.m. – Site Visits Revisited: Little Known Ways to Enhance the Site Inspection Process, Backed by Research

To learn more about what’s important during the site visit, Social Tables conducted a survey of 350 event planners and 350 property managers to discuss the pain points and opportunities of a site visit. Learn what the survey revealed, including ways for properties to close more business after site visits, and for planners to make sure the space is a perfect fit for their event. More info. (PCMA members only, I believe.)

Host: PCMA

Presenter: Dan Berger, CEO, Social Tables

Thu 3/17 at 1 p.m. – Delivering a Unified Learning Experience
Learn how Unified Learning provides reusability, flexibility, and ease of use for professional development. See how a single integrated system provides state-of-the-art solutions for eLearning, communities and virtual conferences, and visit two live case study sites. More info. (.5 CAE credit)

Host: iCohere


  • Amanda Batson, ADB Partners
  • Lance A. Simon, CGMP, CVEP, iCohere

Fri 3/18 at 11:30 a.m. – How Are You Engaging Your Young Professionals? (AENC CEO Luncheon)

Location: downtown Raleigh, NC

Facilitator: Lynette Tolson, Executive Director, NC Public Health Association

Attendance limited to association executive directors only. More info. (1.5 CAE credits)

Fri 3/18 at 1 p.m. – How to Get More Sponsors for Your Virtual Conference 

Go behind-the-scenes to see how organizations showcase sponsors at a virtual conference. Learn about the most important sponsorship opportunities and the key benefits to highlight when soliciting sponsors. More info. (.5 CAE credit)

Host: iCohere

Presenter, Lance A. Simon, CGMP, CVEP, iCohere

Fri 3/18 at 2 p.m. – How to Turn Your Webinars into Self-Paced, Revenue-Generating Courses 

Learn how to transform a webinar into a revenue-generating CE self-paced course. More info. (.5 CAE credit)

Host: iCohere

Presenter, Lance A. Simon, CGMP, CVEP, iCohere

Fri 3/18 at 3 p.m. – Rethinking Your Email Workflow

Investigate different ways to rethink your email workflow and identify gaps and digital touchpoints where you might be able to gain additional insight. Learn how to move recipients from passive content consumers to actively, engaged participants in dialog with your association. More info. (1 CAE credit)

Host: HighRoad Solution

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution

If your organization offers professional development for association executives, please send me the link via email or Twitter. Every Friday morning, I publish an Association Brain Food Weekly that lists the coming week’s events.

(Creative Commons licensed photo by Loreto Manriquez)

Inspiration - thermal activity in Yellowstone

Here’s a list of upcoming free education for the association community. Set aside an hour next week for your professional development. If we want to thrive, personally and professionally, we must stay curious and keep learning.

If you can’t attend the live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Tue 3/8 at 2 p.m. Eastern* – Moving Meetings from Mindless to Mindful

Association Chat on Blab: How do you take your meetings from mindLESS to mindFUL? How can you prepare yourself to make the most of the meetings you attend? Meet the master of engagement, Roger Haskett, who will share how to make your meetings more meaningful for participants and for yourselves. Join live or view the recording.

Host: KiKi L’Italien of Amplified Growth

*all times are Eastern

Tue 3/8 at 3 p.m. – Encouraging Participation from Young Professionals

Montgomery County, MD Idea Swap: The discussion will cover text messaging, virtual learning opportunities, virtual exhibit hall, micro- or ad hoc volunteering and other ideas that may be more appealing to younger professionals. More info.

Facilitator: Colleen Harper, CAE, Director of Membership & Marketing at A.S.P.E.N

Location: A.S.P.E.N in Silver Spring, MD

Tue 3/8 at 3:30 p.m. – Adult Learners and eLearning

This free monthly webinar series, Unified Learning Design Studio, will help you building better eLearning programs for your association. Sessions air the second Tuesday of each month. More info. (1 CAE credit per session)

Host: iCohere Academy

Speakers: Amanda Batson, Ph.D., education architect and consultant at ADB Partners, and Lance Simon, vice president of client and government solutions at iCohere

Wed 3/9 at 11:00 a.m. – Social Media Engagement

Learn about tools that can help you become more strategically social. Understand how social engagement can help drive new revenues, memberships and business. More info.

Host: Altai Systems

Thu 3/10 at 1:00 p.m. – Designing and Facilitating Social Learning

Facilitating effective social learning experiences is one of the key ways that associations—which are social by nature—can generate significant value for their members. More info. (1 CAE credit)

Host: CommPartners

Speakers: Jeff Cobb and Celisa Steele of Tagoras

Fri 3/11 at 3 p.m. – Best Practices: Blogging Your Brand

Delve deeper into the best practices of blogging your brand. We’ll explore who’s doing it right, what are the important criteria that make it successful and how you can do it. More info. (1 CAE credit)

Host: HighRoad Solution

Speaker: Maneesha Manges, Director of Inbound at HighRoad Solution

If your organization offers professional development for association executives, please send me the link via email or Twitter. Every Friday morning, I publish an Association Brain Food Weekly that lists the coming week’s events.

inspiration - Cascade Canyon Trail in Grand Teton National Park

I hope you’ve been able to take advantage of some of the free, quality education offered by the association community. With all the challenges faced by associations these days, these webinars help us hear new perspectives and learn about new practices and technology. If you can’t make the live webinar, register anyways. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk.

Mon 2/29 at 11 a.m. Eastern*- The Gartner Top 10 Strategic Technology Trends for 2016

Research firm Gartner presents the trends they believe will drive the greatest disruption to the IT landscape over the next three years and the technology needed to become a digital business. Learn how these trends and technologies are evolving and the actions you can take today. Register.

Speaker: David W. Cearley, VP & Gartner Fellow

*all times are Eastern

Mon 2/29 at 2 p.m. – The Completely Revised Guide to Great Board Recruitment

Learn a practical set of steps you can take to enrich and improve your governance while minimizing the possibility of bringing nonfunctional or negative forces into your board room. Register.

Hosts: BoardEffect and Nonprofit Quarterly

Speakers: Vernetta Walker, vice president of programs and chief governance officer for BoardSource, Ruth McCambridge, editor-in-chief of Nonprofit Quarterly and Anasuya Sengupta, board member of Nonprofit Quarterly

Tue 3/1 at 2 p.m. – Website Analytics

The ASAE Technology Council takes over Association Chat this week to talk about website monitoring and analytics. Join live or view the recording on Blab.

Wed 3/2 at 12 p.m. – Integration Celebration: The Automation Ecosystem

With the continued expansion of digital channels and the ability to capture data at every user touchpoint, the immense amount of data now available can be used to better understand and target your members/customers. Learn how associations are building ecosystems where data can flow freely between application databases to allow for automation and analysis. Register. (1 CAE credit)

Hosts: ASAE and HighRoad Solution

Speaker: Suzanne Carawan, Chief Marketing Officer at HighRoad Solution

Thu 3/3 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to leverage visualizations and analytics to better understand the data in your AMS, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. Don’t just sit on a vast amount of untapped member data, find out how to start making data-driven decisions. Register.

Host: Impexium

Thu 3/3 at 2 p.m. – Breaking Free of Conference Learning Myths

In an effort to improve conferences and help attendees, associations have pushed the existing conference model into hyperdrive, offering more and asking attendees to consume as much as possible. These overly-scheduled events negatively affect attendees’ learning and quality networking in the long run. This webinar will help you break free of myths about conference experiences, learning and networking and find ways to hardwire conferences to organically develop the natural intelligence of your attendees. Register.

Host: Velvet Chainsaw Consulting

Speaker: Jeff Hurt, EVP, Education and Engagement at Velvet Chainsaw

If your organization offers professional development for association executives, please send me the link via email or Twitter. Every Friday morning, I publish an Association Brain Food Weekly that lists the coming week’s events.

Inspiration - Colorado River, Horseshoe Bend, Page AZ

Have you invested in yourself this week? Set aside an hour next week to attend one of these webinars or get some reading (and thinking!) done. Thanks to all the companies in the association community that provide free professional development. You are appreciated.

Tue 2/23 at 1 p.m. – Engaging Your Members

Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Register. (1 CAE credit)

Host: Marketing General, Inc. (MGI)

Speakers: Ian King, Executive Director of Membership for the American Psychological Association, and Erik Schonher, MGI Vice President

Wed 2/24 at 12 p.m. 5 Tips to Drive Mobile Event Sponsorships in 2016

New event tech is delivering more relevant experiences to attendees and savvy planners are using their mobile apps in innovative ways to attract event sponsors. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Register.

Host: Lanyon

Speaker: KiKi L’Italien, Social Media Strategist, Founder and CEO, Amplified Growth LLC

Wed 2/24 at 2 p.m. – The Latest Trends in Instructional Design 

Members look to their associations now more than ever to be the one stop shop for all their professional development needs. This virtual lunch will summarize the latest trends in instructional design including microlearning and credentialing, binge learning and ever-evolving social spaces, and explain how you can prepare your association for next level learning. Register. (1 CAE credit)

Host: ASAE

Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin

Thu 2/25 at 2 p.m. Bridging the Association Membership and Content Gap

In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Explore the shift in member needs and expectations; system alignment and integration strategies; and tactics being used by three associations today to successfully bridge the gap. Register. (1 CAE credit)

Host: Abila/Peach New Media

Speakers: Ryan Graham, Vice President of Sales, Abila/Peach New Media

Thu 2/25 at 3 p.m. – Leading Member Engagement from the Outside-In

Discover insights that will radically shift your understanding of engagement to one based on your members’ perspective and focused on the outcomes they want to achieve. Learn how to redefine engagement as a value-generating partnership; refocus engagement efforts on what matters most to your stakeholders and advancing the association’s goals; and shift your perspective on engagement to understanding its role at the heart of your business strategy. Register.

Host: Wild Apricot

Speakers: Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE

If your organization offers professional development for association executives, please send me the link via Twitter. Every Friday, I publish Association Brain Food Weekly with the coming week’s events.


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