The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. But, the research proves that loneliness is a big problem these days, especially for younger generations. WBT Systems explains how association membership can be an antidote to the loneliness epidemic.

Email open rates are depressingly low for many associations, which is so strange when you think about it. Wouldn’t members always open emails from their association? If only. MemberSuite suggests several tactics that can help your association improve its email open rate.

26 percent of American adults haven’t read even part of a book within the past year. I find that so sad. Christina DesMarais at Inc. shares the benefits of reading, according to science.

I came upon a quote this weekend that sums up the state of reading in my house:

“Every morning, I have woken up knowing that I will never run out of books to read. That has been my life.” —Kenzaburo Oe

Some quick hits before we get to next week’s free webinars:

  • “Attention is the beginning of devotion.” Reading Mary Oliver in an age of distraction. (Franklin Foer, The Atlantic)
  • How to have more epiphanies. (Stephanie Vozz, Fast Company)
  • “Plugging into a public USB port is kind of like finding a toothbrush on the side of the road and deciding to stick it in your mouth. You have no idea where that thing has been.” Point made. (Suzanne Rowan Kelleher, Forbes)

Good eats:

  • Another great gadget dish: spiralized kohlrabi aglio e olio from Inspiralize Everything. It’s just like the spaghetti dish—olive oil, garlic, red pepper flakes, parsley and parmesan. I added raisins to mine.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics

Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Julie Sciullio, CEO, Association Analytics

*All times are Eastern Daylight Time unless otherwise noted.


Wed 6/19 at 11:00 a.m. – Why Content Marketing Is Key in B2B Lead Generation Efforts

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Host: eLearning Industry

Presenters:

  • Jon Graves, VP of Sales at eLearning Industry
  • Brittni Kinney Ratliff, VP at Influence & Co.

Wed 6/19 at 12 p.m. – Tracking Chapter Effectiveness: Tips for Creating Powerful Dashboards

When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. Get tools and tips for creating benchmarking dashboards that make your data meaningful to you, your chapters and your staff. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


Wed 6/19 at 1 p.m. – How to Become an Event Strategist

How can you progress your career in a clime of uncertainty? EventMB recently completed comprehensive research into what hiring managers want for candidates applying for top planning roles. Get access to extended data from our recent research, a clear plan of action to elevate your career, and the tools that can make you more strategic at work. 1 CMP credit. More info/register.

Host: Event MB.com

Presenter: Julius Solaris, Founder and Editor in Chief, EventMB.com


Wed 6/19 at 2 p.m. – Board Governance That Will Keep Your Board Engaged But Out of the Weeds

Learn about board governance models that effectively keep the board informed, engaged and accountable, while providing them the confidence that leadership and staff are managing the day-to-day operations of the association. Explore the role of the board in strategic planning, financial oversite, and member engagement as well as ways to leverage board members as people of influence who can drive the mission of the association. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members.

Host: Dallas-Fort Worth Association Executives (DFWAE)

Presenters:

  • Julie Hart, President, CFO by Design
  • Alison Best, CDME, Partner at CFObd

Wed 6/19 at 2 p.m. – Your CMP Roadmap (Rebroadcast)

Whether you are considering if the CMP program is worth it or looking for last minute exam preparation tips, this webinar will cover the process of obtaining your CMP from beginning to end. Get step by step guidance for applying and laying the career groundwork for obtaining your CMP, a comprehensive look at the different study aids available – what works and what doesn’t work, and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited


Wed 6/19 at 2 p.m. – Easy Tips to Better #ENGAGE Your Attendees Through Instagram

Hear easy-to-implement tips for making your meetings and events Instagram-friendly. Find out how to maximize social media exposure before, during and after the event. Learn how to take pro-style smartphone photos, even during a busy day, and recognize social savvy attendees to build a loyal following. More info/register.

Host: Smart Meetings

Presenters:

  • Sheryl Shelton, Manager, B2B Marketing & Social Media, Hilton
  • Justin Fox Burks, professional food photographer and cookbook author, also known as The Chubby Vegetarian @chubbyveg.

Wed 6/19 at 2 p.m. – What You Need to Know about CEIR’s “Marketing Spend Decision” Study

Hear about the findings of the 2018 CEIR study which explains how B2B exhibitors allocate their marketing dollars, why they exhibit at the trade shows they’ve selected, how they evaluate their success at those same trade shows (including why they increase or decrease their participation as to number of events and/or booth size, and where they reallocate their remaining funds). More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)


Wed 6/19 at 3 p.m. – SharePoint for Your Nonprofit

Find out what SharePoint can do for your nonprofit. Learn about new options, and get answers on common user problems and insight into SharePoint implementation. More info/register.

Host: Community IT Innovators

Presenter: Steve Longenecker, Community IT Innovators


Thu 6/20 at 11:30 a.m. – High-Performing Teams: Deconstructed

Find out how high-performing teams work, how they’re different, and how they seem to achieve the impossible. Understand the importance and inter-reliance of high-performing teams and creative leadership. Learn the three characteristics that define agile, competitive organizations. 1 CAE credit. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, VC4, The Association Whisperer

Presenter: Dennis Brouwer


Thu 6/20 at 12 p.m. – Membership Recruitment Tips and Tricks

Learn how to attract the attention of non-members and get them to join your association. More info/register.

Host: Your Membership


Thu 6/20 at 1 p.m. – Six Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Discover the role infographics play in a healthy communications mix. Learn about the benefits of using infographics to visualize your data, the resources available to create them, and what types of organization goals they can aid. More info/register.

Host: Idealware

Presenter: Laura Quinn


Mon 6/24 at 2 p.m. – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Learn what members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC


Mon 6/24 at 3 p.m. – How to Go Around IT for Your Business Needs: Do’s, Can’s and Should You’s? (Schaumburg, IL)

Join a roundtable discussion about the very good reasons that your business unit might go out, specify, evaluate and purchase a technology solution without involving your IT peers. Learn what you should look out for, what you will then be accountable and responsible for, and why you might consider NOT doing the “end-run” around your IT team. 1 CAE credit. Location: Schaumburg, IL. More info/register.

Organizer: ASAE Technology Professionals Council

Moderators:

  • Gayathri Kher, President of FusionSpan and ASAE Technology Council Chair
  • Marc Bernstein, Director of Information Technology, American Society of Anesthesiologists and ASAE Technology Council Member.

Tue 6/25 at 1 p.m. – 5 Keys to Association Website Success in 2019 (and Beyond)

­Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations. Learn five key web strategies to help you beat out your competition, engage members and prospects, grow revenue, and build a plan for 2019 and beyond. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

When’s the last time you talked to your AMS vendor? When you wanted to bitch about something? No bueno. Wes Trochlil explains why you should meet with your association management system partner at least once a year.

Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers. WBT Systems shares tips for building a moonshot culture at your association and an educational moonshot of your own.

MemberSuite recommends a member-first approach to your association’s email strategy. Their post suggests five steps that will ensure the relevancy and frequency of your emails hits the sweet spot.

Should suppliers be members? Of course? Maybe? Absolutely not? Elizabeth Engel dives into this fascinating (to me, anyways) issue in this must-read post and provides some interesting angles to chew on.

Some quick hits before we get to next week’s free webinars:

  • Eight female executives on the habits they gave up on their path to success. (Lindsay Tigar, Fast Company)
  • Realistic personal finance hacks—share this with the young adults (and maybe older ones too) in your life. (Morgan Housel, Collaborative Fund)

I know, I know, this isn’t a food blog. I have a languishing food blog. But if you know me, you know I’m always thinking about my next meal, and I like to share good eats, so…

  • On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) and bacon, of course. I love brunch at home, especially during blueberry season.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/11 at 2 p.m.* – Ready Player One for Associations (Association Chat)

Hear what associations are doing with VR/AR today and what they could do in the near future. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/11 at 2 p.m. – The Road to Member Engagement Is Paved with Personalized Marketing

Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Vivian Swertinski, Sr. Manager of Strategic Services, Higher Logic


Tue 6/11 at 2 p.m. – Ready Producer One: Propel Your Event to the Next Level

Find out how to overcome the barriers to entry and start offering successful digital events. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy. 1 CMP credit. More info/register.

Host: PCMA

Presenter: William Thomson, Events Consultant, Gallus Events


Wed 6/12 at 12 p.m. – 3 Digital Trends Associations Should Start, Stop and Continue Doing

To develop the best possible user experiences, you must truly understand your audiences—and the way to do that is through data. Hear insights from more than 3,400 in-depth user interviews and usability studies on the motivations of association members. Learn how to apply the “Start, Stop, Continue” technique, a classic performance feedback approach as well as strategic planning tool, to your association. More info/register.

Host: Gravitate Solutions

Presenters:

  • Rob Miller, CAE, SVP of Revenue, Gravitate Solutions
  • Sandy Marisco, CEO, Sandstorm Design

Wed 6/12 at 12:30 p.m. – From Start to Finish: An All-Inclusive Guide to Selecting an AMS

Learn what it takes to understand your needs and how to establish requirements, draft a clear, thoughtful request for proposals (RFP), and create an effective process for evaluating and selecting a vendor. More info/register.

Hosts: Personify and ReviewMyAMS

Presenters:

  • Teri Carden, founder of ReviewMyAMS
  • Megan Lopez, senior marketing manager at Personify

Wed 6/12 at 2 p.m. – 10 Common Webinar Mistakes to Avoid in 2019

Learn tips and best practices to make sure that your webinars are always a success, including secrets for driving webinar registration, delivering a more engaging audience experience, speaker best practices, and more effectively converting webinar leads. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Thu 6/13 at 12:30 p.m. – We Want You Back: Tools to Re-Engage Lapsed Members

Your association’s goal is to provide meaningful experiences so your members stay engaged. But what happens when they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Scott Oser, president, Scott Oser Associates, Inc.


Thu 6/13 at 2 p.m. – Negotiating International Meeting Contracts: Are You Prepared?

Learn how to recognize the three fundamental principles to follow when negotiating international meeting contracts, international contract basics and how different cultures handle the negotiation process, and important terms in international hotel contracts and how they should be written. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: John S. Foster, Esq., CHME, attorney at Foster, Jensen & Gulley


Thu 6/13 at 3 p.m. – Association Advocacy & Public Affairs: Strategy vs Tactics and Messaging (Reston-Loudoun VA Idea Swap)

Learn about making the most out of your communications strategy, knowing the difference between strategy vs tactics, and framing an effective advocacy message. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Dan Rene, communications coach, LEVICK


Wed 6/19 at 12 p.m. – Tracking Chapter Effectiveness: Tips for Creating Powerful Dashboards

When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. Get tools and tips for creating benchmarking dashboards that make your data meaningful to you, your chapters and your staff. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Mike Lewinski via Unsplash

 Amazon links are affiliate links that allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Superstition Mountains Wilderness, AZ - Free professional development resources and events for CAEs, association staff and others in the association community

Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.

Millennials are the largest generation in the workplace but not in most associations’ membership. MemberSuite explains how you can improve your value proposition and membership experience for young professionals.

An anonymous board member—who’s a nonprofit governance consultant by day—shares a story with BoardSource about a “duty of care” failure that anyone who works with a board should read.

Associations need lots of data to better understand members, gain insights and make decisions. But how do you prevent all that data from causing analysis paralysis? Tobin Conley, CAE, at DelCor Technology Solutions explains how data governance can tame the data deluge and improve decision-making.

Here’s a prediction from Stuart Meyer at Association Success: “Half or more of the association workforces over the next decade or two will be comprised of highly specialized freelance talent wanting a more flexible life, and associations wanting a more cost-effective and flexible workforce.” What do you think? Sound plausible? I think so.

Some quick hits before we get to next week’s free webinars:

  • A willingness to shift your perspective can help your organization come up with innovative solutions. (Scott Monty)
  • Good news: Trade associations are making strides on gender diversity, with women holding 41% of CEO or executive director roles. (Alex Gangitano, The Hill)
  • It’s blueberry season here. I made these delicious blueberry crumb bars last weekend. (Smitten Kitchen)
  • We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Or, substitute asparagus for the peas, sadly our asparagus season is over. (Seasons & Suppers)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Wed 6/5 at 12 p.m.* – Common Legal Pitfalls and How AMCs Can Help Clients Avoid Them

Hear about the most common legal problems that nonprofits managed by AMCs should be able to spot and prevent. Find out how AMCs can determine if a client has one of these common hidden problems and how they can avoid them. 1 CAE credit. More info/register.

Host: ASAE AMC Section Council

Presenter: Ben Tesdahl, attorney, Powers, Pyles, Sutter & Verville PC

*All times are Eastern Daylight Time unless otherwise noted.


Wed 6/5 at 1 p.m. – The State of Community Management 2019

Explore the key findings from The State of Community Management 2019 report, including why communities generate high engagement rates, how communities are transforming their organizations, and how community leadership needs to evolve. More info/register.

Host: Higher Logic and Community Roundtable

Presenters:

  • Rachel Happe, Co-Founder and Principal, The Community Roundtable
  • Heather McNair, Chief Community Officer, Higher Logic

Wed 6/5 at 2 p.m. – The Power of Personalization: How to Create Individual Attendee Experiences at Your Next Event

Personalization is easier than ever. With technology, you can gather data and automate tasks to treat attendees as individuals at every stage of your event. Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Madison Layman, Sr. Associate of Content Marketing, Cvent


Wed 6/5 at 2 p.m. – How to Modernize Your Exhibitor Education Program

There’s no better way to increase exhibitor satisfaction and retention than to help exhibitors get more value out of their participation in your trade shows. Exhibitor education is a proven approach to accomplishing this goal, however many event organizers aren’t taking full advantage of it (and some aren’t incorporating it at all). Hear about relevant statistics to help you justify exhibitor education, introduce fresh education formats that you may not have considered yet, and outline simple steps for choosing the most helpful topics for your exhibitors. 1 CMP credit. More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)


Thu 6/6 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, many companies will begin drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. Join a discussion on how to improve your association’s chances of being selected for sponsorship by these companies. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal


Thu 6/6 at 2 p.m. – Small Staff Association Book Club

Join an online discussion of Daniel Pink’s When: The Scientific Secrets of Perfect Timing. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 6/6 at 2 p.m. – Creating a Sustainable Menu for Your Event

Sustainable food & beverage requires much more than calculating your carbon footprint. It’s a responsibility to make healthy and safe food choices while maximizing budgets and minimizing waste. From incorporating organic, biological and fair trade products, minimizing transportation, serving fresh/seasonal products, minimizing waste, serving well-balanced meals and utilizing registration systems, this session will provide key skills for creating sustainable food and beverage for your events as well as resources to assist you. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM


Thu 6/6 at 5:30 p.m. – Cheers to Chapters Happy Hour (Washington DC)

Ready for a networking event that brings together component relations and membership association professionals, just like you? Join us for a few cocktails (on us), and a unique opportunity to network and exchange ideas with other like-minded association professionals. Let’s take the community offline and make face-to-face connections with other component-based organizations. Location: Washington DC. More info/register.

Hosts: Billhighway and Community Brands


Thu 6/6 at 6 p.m. – Navigating Your Career: When Preparation Meets Opportunity (NextGen Talks – Washington DC)

The #ASAENextGenTalks: Connecting with Executives is a micro-networking event for young professionals in the association industry to meet with Meredith Ellison, MBA, CAE, who serves as Vice President of Programs for the National Sleep Foundation. Location: Washington DC. More info/register.

Organizer: ASAE Young Professionals Committee


Tue 6/11 at 2 p.m. – Ready Player One for Associations (Association Chat)

Hear what associations are doing with virtual reality (VR) and augmented reality (AR) today and what they could do in the near future. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association


Thu 6/13 at 12:30 p.m. – We Want You Back: Tools to Re-Engage Lapsed Members

Your association’s goal is to provide meaningful experiences so your members stay engaged. But what happens when they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Scott Oser, president, Scott Oser Associates, Inc.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Amazon book links are affiliate links that allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Billhighway asks, “Do your chapter awards spark joy?” If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. They suggest ideas for unconventional approaches to awards programs; increasing entries; scoring, selecting, and awarding winners; livening up the award presentation; and sharing the winners’ success stories.

Who’s in charge of talent development at your association? Anyone? Bueller? Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. And that’s not good in this competitive talent marketplace. WBT Systems takes a look at this unsettling situation and suggests ways to bring learning into the association workplace.

Instead of complaining about departmental silos, do something about them, like the American College of Radiology did with their Coffee Chats. The Association Adviser says, “This engagement initiative randomly pairs employees throughout the organization — from the C-suite to building operations — to meet in-person or virtually to talk about their work and interests over a free Starbucks coffee or other beverage.” So smart.

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum, organized by Dina Lewis, CAE—your new place to hang out and geek out.

B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. They could be useful for benchmarking or making a case for a bigger budget.

And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush.

Some quick hits before we get to next week’s free webinars:

  • Ugh, hopefully this has never happened to you. This isn’t the job I signed up for: when employers oversell themselves and new hires wind up in roles that aren’t exactly as advertised. (Jared Lindzon, Fast Company)
  • Contra Vance, heh heh. There’s a lot more to Appalachia than what you find in mainstream books and movies. (Rachel Bryan, The Baffler)
  • These prints were all over my bedroom walls when I was a kid. The sordid truth behind Degas’s ballet dancers. (Julia Wolkoff, Artsy)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/28 at 12:30 p.m.* – Digital Badges for Associations: Using Micro-Credentials to Boost Member Engagement

Learn about digital badges for associations. Hear insights on useful tools for issuers of credentials, the earners of those credentials and those who consume those credentials. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Pat Leonard, Vice President for Business Development, Credly

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/28 at 2 p.m. – How to Build Memberships at Every Step in Your Organization’s Life Cycle

Learn how being more intentional about your infrastructure, partnerships and contracts can help you keep growing steadily. Find out how to refine your organization’s goals and vision, and hear about 3 keys to making the most of your partnerships – both existing and new. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: nonprofit legal expert Erin McClarty


Tue 5/28 at 2 p.m. – Back Off! How to Design an Effective Meeting Code of Conduct

It’s not enough to just have a sexual harassment policy or meeting code of conduct if your meeting planning team and event attendees don’t understand it or there are no real consequences for the harasser. Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Stephanie Davis, Esq., SPHR, SHRM-SCP, President of Employment Practices Solutions


Tue 5/28 at 2:00 p.m. – How a Small Comm Shop Can Execute a Killer Communications Strategy

Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. The struggle is real. Learn about a strategic communications effort that a small comm shop can lead. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Wed 5/29 at 1 p.m. – Content Forum Check-In

Join Content Forum colleagues for a 15-minute chat about association and nonprofit content strategy. Share your wins and challenges, and get answers to your burning questions. More info/register.

Host: Content Forum


Wed 5/29 at 1 p.m. – Know Before You Go: International Meetings and Security Tips

Learn how cultural and language issues can affect meeting planning, execution and negotiation; key international contacts you must include in the planning and execution of your meeting; safety and security needs that must be undertaken when meeting abroad; and how contracts may differ for international meetings. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Eric Rozenberg, meetings industry veteran with years of experience planning international meetings


Thu 5/30 at 12 p.m. – Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways to Do It (Washington DC Idea Swap)

During the last decade, we’ve been giving association boards the wrong work. We should’ve insisted that boards devote more of their attention to understanding, anticipating and preparing for the inevitable impact of the societal transformation that was unfolding before our eyes. We should’ve taken steps to ensure they overcame their preference for short-term, orthodox thinking. Learn why it’s so critical to refocus association governing on the future, as well as three next practices to make it happen. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor for Foresight First LLC


Thu 5/30 at 12 p.m. – Evaluating Executive Benefit Options in the New Nonprofit Tax Environment

Learn about the impact of recent changes in tax law on executive benefit decisions, along with specific areas that a tax-exempt organization should evaluate before deciding on a particular executive benefit structure, including financial statement impact, design and asset efficiency, and disclosures. Find out how to structure a process that results in an objective decision that eliminates bias, properly documents the decision, and provides a structure for similar decisions in the future. 1 CAE credit. More info/register.

Host: ASAE


Thu 5/30 at 1 p.m. – Harnessing Chapters Using Data Analytics: IPA Success Story

The Illinois Principals Association (IPA) faced several years of declining attendance at their annual conference and wanted to involve their 21 chapters in remedying that. Learn how IPA determined registration goals for each chapter, provided real-time goal tracking to show each chapter their progress, incentivized the chapters, used grassroots marketing for a 700% ROI on registration campaigns, and increased annual conference attendance by 30% in just one year. More info/register.

Host: Gravitate Solutions

Presenter: Drew Thomason, Director of Marketing & Communication, Illinois Principals Association


Thu 5/30 at 1 p.m. – How to Drive Learning in Hard-to-Reach Places: Strategies from Non-Profit Organizations

What can you learn from some of the planet’s best-known NGOs, such as Habitat for Humanity, World Wildlife Fund and Save The Children, that offer workforce training in tough environments? Discover how to assess and prioritize skills across diverse, decentralized environments; anticipate and avoid common compliance risks at a local, national and international level; source, develop and leverage training content; verify content value and effectiveness; and avoid technical challenges in unpredictable environments. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst at Talented Learning
  • Ross Coxon, Director of Learning Collaborative at Humentum
  • Bill Mastin, EVP at PeopleFluent Learning

Thu 5/30 at 1 p.m. – The Road to Member Engagement Is Paved with Personalized Marketing

Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience. More info/register.

Host: ACGI Software

Presenter: Vivian Swertinski Senior Manager, Strategic Services, Higher Logic


Thu 5/30 at 1 p.m. – Live Long and Prosper: Extending the Life of your Learning to Drive Revenue

Find out how you can repurpose content to appeal to broader audiences of learners that have varying preferences for how they learn and boost revenue at the same time. Hear ten ideas for repurposing content that will help you increase non-dues revenue while becoming the trusted provider of content to your learners. More info/register.

Host: Feathr

Presenters:

  • Kara Adams, M.Ed., CAE, Client Success Manager, Blue Sky eLearn
  • Amanda Davis, CMP, Business Development Manager, Blue Sky eLearn
  • Abhay Khurana, CMO, Feathr

Thu 5/30 at 2 p.m. – Leveraging Member Data to Create Unique Online Experiences

Find out how to create better online experiences using member data. Learn from real, actionable examples that will help your association provide members with the online experience they never knew they needed. 1 CAE credit. More info/register.

Host: Protech

Presenter: Beth Lilienstein, Protech


Thu 5/30 at 3 p.m. – Diversity of Thought and Inclusion of Ideas Conference Call 

Join association professionals, industry partners, and consultants who have dug into ASAE ForesightWorks resources and started to identify change drivers affecting their industries. Come prepared to share your successes, your challenges, and insight into this process. More info/register.

Host: ASAE National Capital Area Advisory Council


Fri 5/31 at 11 a.m. – Social Media TNT: How to Use Technology + Trust to Mobilize What Matters

Learn how social media, story, and trust are connected. Discover the opportunities for search and social media success that most executives miss and the ways you can use this information to supercharge your marketing and membership initiatives. Learn how you can build a stronger community by articulating your bigger story, creating and sharing great content, and showing up and responding to the people who connect with it. More info/register.

Host/Presenter: KiKi L’Italien, founder, Amplified Growth


Thu 6/6 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, many companies will begin drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. Join a discussion on how to improve your association’s chances of being selected for sponsorship by these companies. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal


Thu 6/6 at 2 p.m. – Small Staff Association Book Club

Join a discussion of Daniel Pink’s When: The Scientific Secrets of Perfect Timing. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 6/6 at 5:30 p.m. – Cheers to Chapters Happy Hour (Washington DC)

Ready for a networking event that brings together component relations and membership association professionals, just like you? Join us for a few cocktails (on us), and a unique opportunity to network and exchange ideas with other like-minded association professionals. Let’s take the community offline and make face-to-face connections with other component-based organizations. Location: Washington DC. More info/register.

Hosts: Billhighway and Community Brands


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Superstition Mountains Wilderness, AZ

Colleges isn’t the only path to success these days. Many young adults are finding other ways to obtain the skills and knowledge they need to succeed, including credentialing programs. WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market.

Don’t become Gilligan on a deserted IT island. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity—coconut shell cocktails not included.

Amanda Kaiser (Smooth the Path) encourages you to expand your thinking on the role of an association. You can perhaps transform lives in ways you hadn’t considered up to now.

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members.

Some quick hits before we get to next week’s free webinars:

  • Five alternatives to the annual performance review. (Lindsey Pollack, Fast Company)
  • A network of bee hives—a bee highway—is nearing completion in North Carolina’s Triangle. (Jan Wesner Childs, The Weather Channel)
  • My new springtime (and summer) beverage, agua fresca. Here’s a recipe for a strawberry-lime agua fresca since we’re in the strawberry season here. Blueberries just arrived so they’re next. (Tara’s Multicultural Table)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/21 at 8:30 a.m.* – Association Coffee Talks: Putting Google Analytics to Work (Alexandria VA)

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. 1 CAE credit. Location: Alexandria VA. More info. Register.

Host: Results Direct

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/21 at 12 p.m. – Turn Off the Membership Churn & Keep Members for Life

Since it costs five times more to attract a new member than it does to retain an existing one, how prepared is your organization for winning members for life? Learn membership renewal best practices such as how to nurture relationships with your members year-round, how to convey the value of membership, and how to drive member renewals with your AMS. More info/register.

Host: YourMembership


Tue 5/21 at 2 p.m. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy

Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Find out how to demonstrate impact and prove ROI. More info/register.

Host: Smart Meetings

Presenters:

  • Meg Fasy, founder, FazeFWD, a sponsorship management company
  • Noel McWilliams, Sponsorship Manager for Cvent

Tue 5/21 at 3 p.m. – Solving with ACE: A Design Thinking Experience (Washington DC and virtual)

Imagine the possibilities if you could harness the power of associations to identify pressing challenges for their profession/industry, and create impactful solutions through community. Hear about a pilot where we develop an “active, community-led apprenticeship for problem identification and problem solving.” Learn the principles and practice of design thinking—the process that will be used in the pilot. And then we’ll together define and refine a pressing association challenge we can solve as a community, through the pilot, over the next three months. Location: Washington DC and virtual. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenters:

  • Garth Jordan, senior vice president, corporate strategy at the Healthcare Financial Management Association, and CEO of RevvCrew
  • Tim Parsons, head of story, brand strategy, and partnerships at 5:00 Films and Media

Wed 5/22 at 10 a.m. – Event Trends 2019 – Live From IMEX

Join our panel of experts to learn about the latest trends influencing key decision makers in the event industry, announcements and tech developments, and a recap of the most interesting sessions happening at IMEX. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters:

  • Julius Solaris, Founder and Editor in Chief, EventMB.com
  • Avner Cohen Solal, Co-founder and President of Evenium

Wed 5/22 at 12 p.m. – Be an AI Superhero: Predict and Optimize the Member Experience

Using your artificial intelligence (AI) superpower, your association can now move faster than a speeding bullet to delight your members. With your x-ray vision, you can easily see through those business intelligence walls. You won’t need mind control to be able to predict what the next step in your member’s journey will be. Learn about the five superpowers your association can leverage with AI to optimize your member’s experience while also increasing the association’s revenue. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS

Presenters:

  • Sigmund VanDamme, Membership Evangelist, Community Brands
  • Jeff Golembiewski, Director of Product Enablement, Community Brands

Wed 5/22 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/23 at 8:30 a.m. – Association Coffee Talks: Putting Google Analytics to Work (Reston VA)

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. 1 CAE credit. Location: Reston VA. More info. Register.

Host: Results Direct


Thu 5/23 at 1 p.m. – How to Validate Your Market for Educational Products

Learn how to assess your market effectively and launch new educational products with confidence. Hear about the value of traditional assessment approaches like surveys and interviews as well as newer techniques that help you take the pulse of your market on an ongoing basis. Walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production. 1 CAE credit. More info/register.

Hosts: Tagoras and CommPartners

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 5/23 at 1 p.m. – D.C. Universal Paid Leave Amendment Act of 2016 (UPLA)

Learn about UPLA employer and employee eligibility, benefits entitlement and employer obligations. Understand the interplay between the UPLA and DC’s Accrued Safe and Sick Leave Act, the federal and DC Family and Medical Leave Act, and any paid leave and/or benefits provided by your organization, and the actions employers should take to prepare for compliance with the UPLA. 1 CAE credit. More info/register.

Host: ASAE Finance & Business Operations Section Council

Presenters:

  • Sara Curtis (moderator), MBA, CAE, SPHR, Director of Human Resources, American Society of Anesthesiologists
  • Jennifer G. Prozinski, Esq., Venable LLP
  • Karl Mazanec, Labor & Employment Law Associate, Venable LLP

Thu 5/30 at 12 p.m. – Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways to Do It (Washington DC Idea Swap)

During the last decade, we’ve been giving association boards the wrong work. We should’ve insisted that boards devote more of their attention to understanding, anticipating and preparing for the inevitable impact of the societal transformation that was unfolding before our eyes. We should’ve taken steps to ensure they overcame their preference for short-term, orthodox thinking. Learn why it’s so critical to refocus association governing on the future, as well as three next practices to make it happen. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor for Foresight First LLC


Thu 5/30 at 1 p.m. – How to Drive Learning in Hard-to-Reach Places: Strategies from Non-Profit Organizations

What can you learn from some of the planet’s best-known NGOs, such as Habitat for Humanity, World Wildlife Fund and Save The Children, that offer workforce training in tough environments? Discover how to assess and prioritize skills across diverse, decentralized environments; anticipate and avoid common compliance risks at a local, national and international level; source, develop and leverage training content; verify content value and effectiveness; and avoid technical challenges in unpredictable environments. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst at Talented Learning
  • Ross Coxon, Director of Learning Collaborative at Humentum
  • Bill Mastin, EVP at PeopleFluent Learning

Fri 5/31 at 11 a.m. – Social Media TNT: How to Use Technology + Trust to Mobilize What Matters

Learn how social media, story, and trust are connected. Discover the opportunities for search and social media success that most executives miss and the ways you can use this information to supercharge your marketing and membership initiatives. Learn how you can build a stronger community by articulating your bigger story, creating and sharing great content, and showing up and responding to the people who connect with it. More info/register.

Host/Presenter: KiKi L’Italien, founder, Amplified Growth


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

“5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. The economic and social benefits could be enormous.” Intriguing, isn’t it? Read more at the Harvard Business Review.

If you have a system selection in your future, or you’re in the midst of one, stop right now and read this post from Dan Hickey at DelCor Technology. He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience.

Some associations are experimenting with a membership model that includes free online education. WBT Systems shares ideas for replacing the non-dues revenue you lose if you go that route—and if you don’t go that route, these ideas will help any association’s bottom line.

MemberSuite explains how a new member onboarding campaign can help you increase member retention. They also provide guidance for getting started with an onboarding email campaign.

Some quick hits before we get to next week’s free webinars:

  • How to gain blog traffic by refreshing old content. (Jimmy Daly, Animalz)
  • Should you listen to music while doing intellectual work? It depends on the music, the task and your personality. (Christian Jarrett, Research Digest)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/14 at 1 p.m.* – Digital Badging: Recognizing Stakeholders’ Accomplishments

Learn how to apply best practices for digital badging, and ways to customize digital badging for your organization. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Ginger Malin, Founder & EVP Business Development, BadgeCert

*All times are Eastern Daylight Time unless otherwise noted.


Wed 5/15 at 10:30 a.m. – Value Proposition 5-Day Challenge – Live Wrap-Up

Gain a better understanding of your value proposition and communicating that value to your current and prospective members. Each day during the challenge, you’ll reflect on your products, programs, benefits, and services and how those pieces create a comprehensive picture of the value you offer. When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. More info/register.

Host: The Next Steps LLC


Wed 5/15 at 1 p.m. – What Makes Nonprofit Tech Projects Succeed?

Learn what it means for a project to be a “success,” the key elements your organization needs to have in place, the secrets of success that fail to get enough attention, and how you can help your nonprofit be in the 50% of tech projects that succeed. More info/register.

Host: Community IT

Presenter: Peter Mirus, a Build Consulting expert on technology project implementations at nonprofits


Wed 5/15 at 1 p.m. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy

Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Find out how to demonstrate impact and prove ROI. More info/register.

Host: Meetings Today

Presenters:

  • Meg Fasy, founder, FazeFWD, a sponsorship management company
  • Noel McWilliams, Sponsorship Manager for Cvent

Wed 5/15 at 2 p.m. – Cybersecurity: Present Landscape and Future Threats

Join a discussion about the current prevailing threat landscape, common cybersecurity threats, and common preventions. Hear what other associations are doing (and not doing) around cybersecurity defense. Share what your organization is doing around cybersecurity and what steps you are taking to minimize your risk of a breach. 1 CAE credit. More info/register.

Host: ASAE Technology Section Council

Facilitator: Justin Brady, SyCom Technologies


Thu 5/16 at 11:30 a.m. – The Top 10 Mistakes Associations Make When Selecting New Technology: A Guide for Association Executives (Alexandria VA)

Technology has moved from the back office to front and center of your association’s future. Executive directors can no longer afford to delegate decision-making to trusted advisers. This session will provide guidance, in non-tech speak, that will help you avoid the pitfalls of those who have gone before. Learn how to provide leadership on the most important decisions you’re likely to make concerning the future of your association. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC4, The Association Whisperer
Presenter: David Schulman, Digital Transformation Strategist for Associations Rewired


Thu 5/16 at 12 p.m. – Virtual Chapters: Should We or Shouldn’t We?

Do virtual chapters provide value? Are they successful? How can we make existing ones stronger? If you’re facing questions like these with your chapters, this webinar will cover volunteer roles, technology, membership models, financial banking and ultimately, answer the question: how do your chapters go virtual? 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


Thu 5/16 at 12 p.m. – Data Segmentation and Its Huge Impact on the Member Experience

Member expectations are higher than ever, and in order to keep up, it is critical to focus on the member experience to build and maintain loyalty. Learn how to leverage data segmentation to provide a more relevant and satisfying experience throughout the member journey. 1 CAE credit. More info/register.

Hosts: MemberSuite and ReviewMyAMS

Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite


Thu 5/16 at 12 p.m. – AI and Automation Tools, Tips, and Tricks

Are you ready to save the time it takes to manually manage lists and perform tedious tasks? Do you want to learn more about practical applications of AI that are available today? Are you curious about how you can infuse AI into your organizational processes to make them smarter and less time-consuming? See some of the AI tools that can help you solve these problems and make your workflows more intelligent. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Reggie Henry of ASAE and Jared Loftus of rasa.io


Thu 5/16 at 2 p.m. – How to Personalize the Member Experience

When it comes to goals like recruiting more members, increasing renewals, getting event registrations, and generating non-dues revenue, meaningful engagement with members is more important than ever. The key to this engagement is personalization and throwing away the old one-size-fits-all approach. Learn how to identify meaningful interactions like website visits, email activity, community interactions and marry with data from an AMS or CRM to trigger a personalized member experience. More info/register.

Host: enSYNC Corporation

Presenter: Shayna McGroggan, Marketing Automation Manager at Higher Logic


Thu 5/16 at 2 p.m. – The Gaming Advantage: A Deep Dive into the Resources Casino Properties Offer Events

Gaming properties offer a myriad of resources that can make the planner’s job easier—from entertainment to dining choices, security and guest rooms at a range of prices. Hear about the challenges and benefits of bringing a group to a casino property. Learn what questions to ask when sending RFPs and doing site visits, tips for saving money when planning a conference at a gaming property, and how to work with the security team on-site. More info/register.

Host: Smart Meetings

Presenter: Jennifer Herring, vice president of business development at NHS Global Events


Thu 5/16 at 2 p.m. – Measuring What Matters with Google Analytics

Learn what Google Analytics is and how it works, key terms, and how you can use this information to move the needle of your organization forward. More info/register.

Host: TechSoup

Presenter: Jack Downs, Digital Analyst Whaler, Whole Whale


Tue 5/21 at 3 p.m. – Solving with ACE: A Design Thinking Experience (Washington DC and virtual)

Imagine the possibilities if you could harness the power of associations to identify pressing challenges for their profession/industry, and create impactful solutions through community. Hear about a pilot where we develop an “active, community-led apprenticeship for problem identification and problem solving.” Learn the principles and practice of design thinking—the process that will be used in the pilot. And then we’ll together define and refine a pressing association challenge we can solve as a community, through the pilot, over the next three months. Location: Washington DC and virtual. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenters:

  • Garth Jordan, senior vice president, corporate strategy at the Healthcare Financial Management Association, and CEO of RevvCrew
  • Tim Parsons, head of story, brand strategy, and partnerships at 5:00 Films and Media

Wed 5/22 at 12 p.m. – Be an AI Superhero: Predict and Optimize the Member Experience

Using your artificial intelligence (AI) superpower, your association can now move faster than a speeding bullet to delight your members. With your x-ray vision, you can easily see through those business intelligence walls. You won’t need mind control to be able to predict what the next step in your member’s journey will be. Learn about the five superpowers your association can leverage with AI to optimize your member’s experience while also increasing the association’s revenue. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS

Presenters:

  • Sigmund VanDamme, Membership Evangelist, Community Brands
  • Jeff Golembiewski, Director of Product Enablement, Community Brands

Thu 5/23 at 1 p.m. – How to Validate Your Market for Educational Products

Learn how to assess your market effectively and launch new educational products with confidence. Hear about the value of traditional assessment approaches like surveys and interviews as well as newer techniques that help you take the pulse of your market on an ongoing basis. Walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production. 1 CAE credit. More info/register.

Hosts: Tagoras and CommPartners

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Ana-Maria Berbec via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

View from our campsite in the Superstition Mountains Wilderness east of Phoenix

I remember how mystified I was by the business of residential construction when I first started working at the National Association of Home Builders. I learned what I could from meetings and reading our publications but things didn’t click into place until I was lucky enough to land a seat in a weeklong Home Building 101 class for local association executive directors.

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession.

It’s frustrating to have member and event attendee data spread out across the organization in different databases. MemberSuite describes eight benefits of keeping event data in your AMS and even addresses an “elephant in the room” that brings back more association memories for me.

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. No, I’m not going to give it away here, you have to read her post to find out—the real reason is not too surprising when you think about it.

“You don’t need to sit on a yoga mat or in a meditation pose to be mindful,” says Holly Duckworth. She shares a few techniques for practicing mindfulness so you can build your own reality each day at work. “Change happens, but chaos is a choice,” she says. And you know what else? Happiness is a choice too.

Some quick hits before we get to next week’s free webinars:

  • Spoilers have been infuriating people since Victorian times. (James Green, Quartz)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conversations will include presentations and attendees discussing challenges and key points on each topic. More info/register.

Host: Association Data Analytics Brown Bag (virtual)

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/7 at 1 p.m. – Tech Tools to Make You Immediately More Productive

Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. 1 CAE credit. More info/register.

Hosts: Novi AMS and ReviewMyAMS

Presenter: Mike Pennington, CAE, Novi Evangelist


Tue 5/7 at 2 p.m. – Not Just Another Event (Association Chat)

Dig into a company that consults, creates events, and provides hip Washingtonians guidance on the coolest things to do via its online publication and featured events. Hear about BYT’s approach to creating unique events and creating the buzz around them. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Svetlana Legetic, founder of Brightest Young Things (BYT) Media


Tue 5/7 at 2 p.m. – Mapping the Journey to Long-Term Member Engagement

Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. More info/register.

Host: Higher Logic

Presenters:

  • Vivian Swertinski, Sr. Manager of Strategic Services, Higher Logic
  • Tim Ahlenius, Director of Digital Strategy, Americaneagle.com

Wed 5/8 at 12 p.m. – Trust Is a Must: 3 Ways to Build Trust in Your Healthcare Organization

According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining. As a result, healthcare associations need to invest more time and resources into building trust with their members and the general public. Hear the perspectives and experiences of healthcare association professionals in building trust with their members and the public. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association
  • Barbara Byrd Keenan, FASAE, CAE, CEO of the Endocrine Society
  • Nicolette L. Haton, MBA, CAE, Analyst, Association Laboratory Inc.
  • Ben Wokas (moderator), Member Engagement Manager, American Academy of Otolaryngic Allergy

Wed 5/8 at 2 p.m. – Harnessing Coalition Power

Discuss, assess, and learn how to expand your government affairs reach by leaps and bounds with effective coalition building. Discover how to identify potential partners that share your vision, although they may not always be your usual allies. This session will review the essential elements of running a coalition including focus, action plans, financing and organizational best practices and tips. 1 CAE credit. More info/register.

Host: ASAE


Wed 5/8 at 2 p.m. – Leverage Digital Media to Build Your Brand

Learn how to build your brand in a meaningful way using digital media in ways you didn’t know were available for even the smallest and largest of companies. Examine why a personal brand matters for meeting and event professionals. Explore how to build a personal brand that showcases you as an expert. 1 CMP credit. More info/register.

Host: PCMA

Presenter: digital media strategist Phil Gerbyshak


Thu 5/9 at 10:30 a.m. – Value Proposition 5-Day Challenge – Live Kickoff

Gain a better understanding of your value proposition and how to communicate that value to your current and prospective members and clients. You’ll be challenged each day to reflect on your products, programs, benefits, and services and how those pieces create a comprehensive picture of the value you offer. When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. More info/register.

Host: The Next Steps LLC


Thu 5/9 at 12:30 p.m. – Conference Trends Every Meeting Planner Should Know

Chatbots, facial recognition, wearable technologies, gamification, experiential meetings, and elevated attendee expectations are among many conference trends the savvy association exec needs to be aware of. At the heart of any event is creating memorable experiences that promote attendee engagement, interaction and satisfaction. Staying abreast of the latest developments has never been more important. Jump in for a fast-paced dive into the conference trends that are changing the game and walk away with ideas you can implement right away. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Megan Denhardt, CAE, president, The Denhardt Group


Thu 5/9 at 1 p.m. – Tips to Extend Your Event’s Reach and Revenue

Learn strategies to extend the life of your highly valued events. Hear tips on integrating your event content with other areas of your association and marketing, and organizing your content to effectively engage the 80% of your audience who are not attending. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Jodi Ray, Sr. Business Development Manager, BlueSky eLearn


Thu 5/9 at 1 p.m. – Telling Your Story Through Blogs, Photos and Videos

How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you’re making in the world. We’ll cover the principles of good storytelling, look at examples and research about what’s working for nonprofits, and then discuss the tools that can help you put them online. More info/register.

Host: Idealware

Presenter: Maureen Wallbeoff, Founder MeetMaureen.com


Thu 5/9 at 2 p.m. – Leverage Data to Drive Member Engagement

Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the member experience. More info/register.

Hosts: Association Analytics and IBC


Thu 5/9 at 3 p.m. – Partners in Product Development: You and Your Members (ASAE Reston-Loudoun Idea Swap – Reston VA)

How can your association make sure that that you’re investing in products that will be just what your members want and need? Using successful, and not so successful, product development experiences, we’ll share how using design thinking and member involvement made the difference between building a better mousetrap and the product we don’t like to discuss. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Moira Edwards, President at Ellipsis Partners LLC
  • Theresa Kramer-Burgess, CAE, marketing and communications consultant

Wed 5/15 at 2 p.m. – Cybersecurity: Present Landscape and Future Threats

Join a discussion about the current prevailing threat landscape, common cybersecurity threats, and common preventions. Hear what other associations are doing (and not doing) around cybersecurity defense. Share what your organization is doing around cybersecurity and what steps you are taking to minimize your risk of a breach. 1 CAE credit. More info/register.

Host: ASAE Technology Section Council

Facilitator: Justin Brady, SyCom Technologies


Thu 5/16 at 12 p.m. – Data Segmentation and Its Huge Impact on the Member Experience

Member expectations are higher than ever, and in order to keep up, it is critical to focus on the member experience to build and maintain loyalty. Learn how to leverage data segmentation to provide a more relevant and satisfying experience throughout the member journey. 1 CAE credit. More info/register.

Hosts: MemberSuite and ReviewMyAMS

Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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