The weekly list of free educational events and resources for the association community…

Hoo wants to learn? Free professional development resources and events for CAEs, association staff and others in the association community

If you haven’t already, you must read New Member Engagement Study, a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. The report reveals best practices in new member engagement, onboarding, orientation and retention, along with expert video commentary from Amanda Kaiser.

While listening to speakers and fellow attendees at digitalNow, I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation.

Billhighway explains how to work with your chapters to give new members the personal touch during their orientation and onboarding experience. They cover touchpoints like online orientation, onboarding email campaigns, first events, and more.

Save some of your personal touch for event attendees, especially the newbies. MemberSuite shares 17 tips for making first-time attendees feel so welcome and comfortable that they’ll return for your next event.

Some quick hits before we get to next week’s free webinars:

  • 14 event planning blogs you should follow—they mention this one because of Association Brain Food Weekly. Thanks! (Dee McCurry, Ex Ordo)
  • Kids who spend time in nature become happier adults. (Justin Housman, Adventure Journal)
  • “Natural” means practically nothing when it comes to food. (Brenna Houck, Eater)
  • The emotional benefits of cooking: people who frequently take on small, creative projects like baking or cooking report feeling more relaxed and happier in their everyday lives. (Melissa Locker, Southern Living)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 4/22 from 8 a.m. to 1 p.m.* – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Washington DC. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/23 at 12 p.m. – Micro Learning for Associations (Washington DC Idea Swap)

Defined as short, specific bursts of information that fit naturally into your daily workflow, micro learning engages employees in voluntary participation and focuses on the neuroscience of how people learn. Micro learning also imparts knowledge employees need to be successful, and drives behaviors that positively impact association results. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Lynette Bradley-Baker, PhD, RPh, Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy


Tue 4/23 at 1 p.m. – Member Engagement Scoring

If increasing member retention, improving new member acquisition, and energizing conference registration are on your radar for 2019, you won’t want to miss this webinar. Learn about the concept of blended data and how trade association 340B Health used it to turn engagement scoring into actionable events that accomplished every one of those goals—all in the first year. More info/register.

Host: Gravitate Solutions

Presenters:

  • Shane Kelley, Director of Member Services at 340B Health
  • Rob Miller, CAE, Senior Vice President of Revenue, Gravitate

Tue 4/23 at 2 p.m. – Leverage Unstructured Data to Drive Member Engagement

When done correctly, analyzing unstructured data offers insights into what members are talking about, what they like or dislike, and offer a unique opportunity to better understand members. Find out what you can learn from your community to better understand member trends and ultimately know how to deliver more relevant content. Hear about several PowerBI visuals that would be useful for tracking member engagement. More info/register.

Host: PowerBI User Group-Association & Nonprofit Special Interest Group (SIG)

Presenters:

  • Kyle Contrata, Data Analyst and Project Manager at the Association of International Educators (NAFSA)
  • Christin Berry, Senior Director, Business Analytics at ASAE
  • Julie Sciullo, CEO at Association Analytics

Tue 4/23 at 2 p.m. – Key Ingredients to a Complete Member Journey

Technology is at the center of engaging and understanding members through each stage of the member journey. From acquisition to renewal, how you best use your tech stack is the key to retaining members and acquiring new ones. Learn why choosing the right association technology is imperative, what types of technology to invest in to facilitate each stage of the member journey, and how to provide competitive differentiation and member value throughout the member lifecycle. 1 CAE credit. More info/register.

Hosts: Community Brands and Higher Logic

Presenters:

  • Ed English, Chief Product Officer, Higher Logic
  • Tristan Jordan, EVP and General Manager, Careers and Education Solutions, Community Brands
  • Tom Lehman, Founder & CEO, Lehman Associates

Tue 4/23 at 2 p.m. – Get Them Engaged: Three Lessons for Increasing Retention at Meetings

Deepen engagement and increase retention at your meetings by embracing three fundamental shifts in the attendee experience: rethinking “attendees” as “participants,” moving from static to active meetings, and refocusing from the stage to the audience. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Roger Haskett, President and Engagement Expert, Engagement Unlimited


Tue 4/23 at 2 p.m. – First Time Lessons That Lead to Future Successful Events

Your first live-stream event was a success. Now what? Hear about the first live stream that The Institute of Internal Auditors hosted, and what worked and what didn’t. Identify the key team members needed for a successful live-stream event. Differentiate between challenges you can anticipate and ones out of your control. Develop a template for event statistics reporting and general feedback. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Samantha Lazo, CMP, DES, Manager, Production & Event Technology, The Institute of Internal Auditors


Tue 4/23 at 2 p.m. – 5 Things Every Nonprofit Needs to Consider About Its Website

Discover the five things every nonprofit should consider about its website: how to think about your website, how to craft a story through your website, how to make sure your website is doing something for you, how to craft a user path to engage more people, and how to manage, maintain, and expand your website. More info/register.

Host: TechSoup

Presenter: Adam Walker, CEO of Sideways8 & Executive Director of 48in48 


Wed 4/24 at 11 a.m. – Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity

Hear the powerful secrets of DelCor’s IT Maturity Model that can help you unlock the power of your technology and digital presence and transform it into your greatest strategic asset. Find out what the IT Maturity Model is, and how it can help transform your tech and organization. Learn how to inventory your technology and assess where it is on the maturity model. Discover how restrictive tech can hurt your organization’s productivity, morale and innovation; and how the opposite is true: strategic tech can empower your staff and organization. Learn how to get to there, if you’re not there—the essential elements for successfully pursuing IT maturity. Find out where associations struggle most with their technology, and which associations are getting it right with their digital approach. More info/register.

Host: Matrix Group

Presenters:

  • Dave Coriale, President, DelCor Technology Solutions
  • Joanna Pineda, CEO, Matrix Group

Wed 4/24 at 1 p.m. – Site & Destination Selection with Accommodation and ADA in Mind

Learn what will help make your meetings and events accessible and inclusive for people with disabilities, including those who, just before your meeting or on arrival, realize they need assistance. Develop greater sensitivity to issues that can be barriers to full accommodation and participation for people with disabilities (PWDs). Gain a better understanding of what the ADA doesn’t cover that may still be a barrier to participation. Expand your resources of “go-to” sites and services for assistance in making meetings and events accommodating. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, principal for Eisenstodt Associates, LLC


Wed 4/24 at 2 p.m. – Beneath the Surface: Unearth Hidden Non-Dues Revenue

Hear about some important, not-so-obvious revenue generators to help swing the pendulum for your association, such as print and digital ecosystems, sponsored content, and event opportunities and extras. 1 CAE credit. More info/register.

Host: Association Adviser/Naylor Association Solutions

Presenters:

  • Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions
  • Heidi Boe, Senior Group Publisher, Member Communications, Naylor Association Solutions
  • Nate Brown, Director, Business Development, SaaS Solutions, Naylor Association Solutions

Thu 4/25 from 8 a.m. to 1 p.m. CDT – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Chicago IL)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Chicago IL. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Thu 4/25 at 12 p.m. – Let’s Integrate: How to Supercharge Your Website

Learn how the Foundation Center cracked their data integration and UX challenges with a new website design and complex data integrations (WordPress website, Eventbrite, GoToWebinar, Bridge LMS, NetSuite and Stripe) that allows nonprofits to find and enroll in training courses. Find out how to develop innovative cross-team collaborations to tackle complex digital projects like this. More info/register.

Hosts/presenters: Beaconfire RED and Candid (formerly the Foundation Center)


Thu 4/25 at 1 p.m. – Next-Level Live Online Events: Strategies from Successful Associations

Live online events expand your organization’s reach and leave a lasting impact on member engagement and satisfaction. Learn how to develop a compelling theme and programming, choose delivery methods that fit your audience, showcase timely topics while serving long-term professional interests, and select the right tools and technology. Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. 1 CAE credit. More info/register.

Host: Talented Learn

Presenters:

  • John Leh, Lead Analyst and CEO at Talented Learning
  • Julia K. Weaver, Website Manager, Pennsylvania Bar Institute
  • Nora Murphy, Online Learning Manager, Public Responsibility in Medicine and Research
  • Jessica Lane, Director of Client Success, Freestone LMS, Community Brands

Thu 4/25 at 1 p.m. – Start MOBILE-izing Your Base: Learn How to Get Started with SMS

With response rates four times higher than email, more and more nonprofits are beginning to integrate mobile into their digital programs. Learn why your organization should be investing in mobile, and how you can use it effectively. Find out about the differences between peer-to-peer vs. broadcast mobile platforms, mobile best practices, growth strategies and how both types of mobile (SMS) can be used effectively by your organization. More info/register.

Host: Idealware

Presenter: Sandi Fox, founder of Smart As A Fox LLC


Thu 4/25 at 2 p.m. – Creating a Sustainable Future for Events

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events while making less of an impact on the earth. Learn how to create a business case for why sustainability matters for your events, apply earth-friendly event planning and production ideas without increasing costs, and engage key stakeholders to invest in long-term sustainability efforts. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Melinda Kendall, senior vice president of sustainability for Freeman


Thu 4/25 at 2:30 p.m. – What Makes a Great Leader in the Association Game? 

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high. How? Find out in a deep dive on the leadership chapter from J.P. Moery’s book, Association HustleMore info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Thu 4/25 at 3 p.m. – Working with an Outsourced IT Manager

Get insights into working with any outsourced IT management function, including database or security management as stand-alone services, as well as managed services generally. Find out how to learn the IT lingo. Learn about the general timeline from first inquiry to fully outsourced coverage, including how to decide which functions can be outsourced. More info/register.

Host: Community IT

Presenters: Patrick Sprehe, Network Management Team Manager, and Steve Longenecker, Director of IT Consulting, Community IT


Tue 4/30 at 2 p.m. – How Hive Mind Could Transform Associations

What if you could use AI to know what your members really want or to create the best conference ever? Be sure to watch this interview with Dr. Louis Rosenberg discussing hive minds and swarm intelligence for associations. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Dr. Louis Rosenberg


Tue 4/30 at 2 p.m. – I Can’t Eat That! The Meeting Planners Guide to Planning Safe and Inclusive F&B

Understand the Americans with Disabilities Act (ADA) responsibilities—planners are responsible for providing attendees with risk-free access to food at events—and risk management implications of your F&B program. Learn to manage diverse dietary requirements in your planning and registration process to avoid last-minute hassles and unhappy attendees. Understand how to work with your venue to ensure that nonstandard meals are flavorful and banquet servers get the right meal to the right person. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM, Founder and chief connecting officer of Thrive! Meetings & Events


Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Ray Hennessy via Unsplash

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The weekly list of free educational events and resources for the association community…

Achoo! Free professional development resources and events for CAEs, association staff and others in the association community

If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted.

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications.

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality.

CB Insights reports on 20 industries that 5G will transform. 5G is a huge advance in technology that will affect all our lives in the coming years. It’s 100 to 250 times as fast as 4G but with low-latency (delay), which means it will enable all kinds of technologies that rely on real-time interaction.

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members?

Here’s a little piece I did on microvolunteering—one of my longtime soapbox topics—for my state association’s newsletter.

Some quick hits before we get to next week’s free webinars:

  • Here’s a good Instagram follow: the vigilante shaming influencers for bad behavior in national parks. (Gabrielle Canon, The Guardian)
  • When you see someone in a bar being creepy to guests or staff, the worst thing you can do is nothing. (Haley Hamilton, Eater)
  • Why you should write an intimidation list. (Jacqueline McElhone, Career Contessa)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/16 at 8:30 a.m. CDT – Reducing the Loss of Corporate Sponsors/Partners (Partnership Professionals Network Idea Exchange – Rosemont IL)

How are associations losing corporate supporters? Let me count the ways: not renewing; key contact person leaves; company merges or is acquired; company “goes dark” and doesn’t activate benefits; company “goes rogue” and arranges its own event for members during the association’s conference. Location: Rosemont IL. More info/register.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/16 at 12 p.m. – How to Lead Enterprise Agile

Leaders often understands the value of Agile and agrees to implement it in their organization, yet fall short of adopting it fully themselves. Learn how to identify and adopt different leadership styles for successful Agile implementation, employ decision-making strategies to empower your team, approach with iterative and incremental roll out strategies, model behaviors that sets up the organization for success, and create an Agile Center of Excellence. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile expert, and Mason Chaudhry, COO, xScion


Tue 4/16 at 1 p.m. – How Nonprofits Can Raise More Money Through Crowdfunding

Learn the basics and best practices of crowdfunding. Find out the difference between peer-to-peer fundraising and crowdfunding—and how you can use both in your fundraising campaign simultaneously, how to set up your nonprofit crowdfunding page, the power of social media to increase crowdfunding for your cause, and how to thank your crowdfunding donors and fundraisers and inspire them to continue to give and fundraise for your cause. More info/register.

Host: Nonprofit Tech for Good

Presenter: Gary Wohlfeill of CrowdRise by GoFundMe


Tue 4/16 at 2 p.m. – Creating Extraordinary Events with AR and VR Tech

The latest augmented reality (AR) and virtual reality (VR) tech is all about human involvement, so it can amp any event to the next level. Organizations are using this reality tech to develop event education and engagement. AR and VR are proving to be amazingly effective tools for participant engagement, simulations, practice-makes-perfect, and just-in-time learning. See, hear, and experience some of these solutions first-hand while also finding out how you can begin to leverage these technologies to create something out of the ordinary. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tyler Gates, President of the VR/AR Association, DC Chapter and Managing Principal at Brightline Interactive


Wed 4/17 at 2 p.m. – Amplify Education Experiences Through Social Learning

Increasingly LMS platforms are moving from a course catalog approach to a home where ideas are shared by learners and interaction in an important element to the online education experience. Learn about strategies to incorporate idea sharing and interaction into your organization’s online education experience, and how social learning extends the value of online education. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Richard Finstein, CEO, CommPartners
  • Bobby Kaighn, Director of Partnerships, Higher Logic

Wed 4/17 at 2 p.m. – Measure What Data Actually Matters for Your Event

Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Learn what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively. More info/register.

Host: Hubb

Presenter: Dax Callner, Agency Leader & Strategic Planner


Thu 4/18 at 1 p.m. – Unlocking Revenue by Driving Learner Engagement

Explore what learner engagement is and identify specific approaches to increasing engagement with adult learners. Consider how engagement correlates with strategic and business goals and identify the engagement-centered practices organizations need to embrace to support the long-term success of their learning business. 1 CAE credit. More info/register.

Hosts: Tagoras and BenchPrep

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 4/18 at 1 p.m. – AV Smackdown: In-House vs. 3rd Party Audiovisual Companies

Find out the pros and cons of in-house versus 3rd party audio-visual companies so you can choose the best solution for your next event using the scope of the event rather than only using price. Find a community of practice and resources where you can find other eventprofs who have or who are trying to make the same kinds of decisions that you’re facing. 1 CMP credit. More info/register.

Host: Pathable

Presenters: Brandt Kruger and Will Curran


Thu 4/18 at 2 p.m. – 10 Reasons to Rebroadcast Now!

Associations have been recording their sessions for on-demand viewing for years. Data is revealing that professionals want to learn with others, so rebroadcasting, instead of on-demand viewing, is becoming more and more popular. Learn the different techniques and formats that your organization can adopt to guarantee both growth in membership and an engaged community. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jim Parker, Digitell, Inc., President
  • Anna Schnayder, WOCN, Chief Operations Officer
  • Brian Summers, CFMA, Vice President, Operations
  • Leslie Wingler, PCMA, Education Manager

Fri 4/19 at 10:30 a.m. – Creating Impact using Social Flow

Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people. If you care about confident communication, building community and creating impact in the world, Andrew has a message you’ll want to hear. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Andrew Horn, co-founder, Tribute.co


Fri 4/19 at 11:45 a.m. – Embracing Disruption and Doing Cool Sh*t

Association Chat has an amazing interview coming up with disruptor entrepreneur Miki Agrawal. KiKi will be recording with Miki live from Miki’s home in Brooklyn, NY. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Miki Agrawal, author of DISRUPT-HER, Do Cool Sh*t, and the founder of THINX and hellotushy.com


Mon 4/22 from 8 a.m. to 1 p.m. – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC – not free)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Washington DC. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Wed 4/24 at 11 a.m. – Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity

Hear the powerful secrets of DelCor’s IT Maturity Model that can help you unlock the power of your technology and digital presence and transform it into your greatest strategic asset. Find out what the IT Maturity Model (ITMM) is, and how it can help transform your tech and organization. Learn how to inventory your technology and assess where it is on the maturity model. Discover how restrictive tech can hurt your organization’s productivity, morale and innovation; and how the opposite is true: strategic tech can empower your staff and organization. Learn how to get to there, if you’re not there—the essential elements for successfully pursuing IT maturity. Find out where associations struggle most with their technology, and which associations are getting it right with their digital approach. More info/register.

Host: Matrix Group

Presenters:

  • Dave Coriale, President, DelCor Technology Solutions
  • Joanna Pineda, CEO, Matrix Group

Thu 4/25 from 8 a.m. to 1 p.m. CDT – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Chicago IL – not free)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Chicago IL. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Thu 4/25 at 1 p.m. – Next-Level Live Online Events: Strategies from Successful Associations

Live online events expand your organization’s reach and leave a lasting impact on member engagement and satisfaction. Learn how to develop a compelling theme and programming, choose delivery methods that fit your audience, showcase timely topics while serving long-term professional interests, and select the right tools and technology. Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. 1 CAE credit. More info/register.

Host: Talented Learn

Presenters:

  • John Leh, Lead Analyst and CEO at Talented Learning
  • Julia K. Weaver, Website Manager, Pennsylvania Bar Institute
  • Nora Murphy, Online Learning Manager, Public Responsibility in Medicine and Research
  • Jessica Lane, Director of Client Success, Freestone LMS, Community Brands

Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Jochen Schaft via Pixabay

The weekly list of free educational events and resources for the association community…

Cherry blossoms and free professional development resources and events for CAEs, association staff and others in the association community

When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. Even worse, I didn’t even know how clueless I was. If only I had read a post like this one from the DelCor team about buying association management software. They walk you through some of the fundamental steps of AMS selection, including the RFP (and RFI) process.

Human contact is becoming a luxury good,” said Nellie Bowles at the New York Times. Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” What does this mean for associations? Membership for most is an online experience, but your local chapters and affiliates offer the luxury of “human engagement.” Hopefully, you and your chapters aren’t stuck in an “us vs. them” rut or you’ll miss a valuable opportunity.

CB Insights looks at 12 industries that are supposedly being killed off by Millennials, if you believe the clickbait headlines. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have.

Why take up valuable board meeting time with orientation when directors can go through a self-paced online training program instead? WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training.

Some quick hits before we get to next week’s free webinars:

  • Which content should be public, gated, or members-only on your association’s website, and why? (Maneesha Manges, HighRoad Solution)
  • New “auto renewal” laws in DC and several states will affect how associations handle membership communications. (Venable LLP)
  • Everything you need to know about writing meta descriptions—the Google search preview text. (Bridget Deutz, HubSpot)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/9 at 7 a.m.* – How Event Design Can Decode Past, Shape Future

Learn how AO is using event design to shape their events around the globe. The team at AO uses the EventCanvas methodology to analyze the past and shape the future of its events, including major events and congresses for AO Foundation and its AOSpine and AOCMF communities of practice. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Nia Jenkins, CED, Project Manager Events & Trustee Relations, AO Foundation, Dübendorf/ Davos, Switzerland
  • Ruud Janssen, CMM, DES, Managing Partner, Event Design Collective, Oberdorf, BL, Switzerland
  • Jonas Scharf, Managing Director Congress Center Basel at MCH Swiss Exhibition Ltd., Basel, Switzerland

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/9 at 12:00/12:30 p.m. – Navigating the Universe of Employee Medical Leave in DC: A Nonprofit’s Guide to the District of Columbia’s Universal Paid Leave Act (UPLA) and Other Employee Leave Laws (online and Washington DC)

Learn what you need to know about the UPLA and how it will interact with DC’s paid sick leave law, the federal and DC Family and Medical Leave Act, and any paid parental leave and/or short-term disability leave benefits your organization may offer. Through an application of real-life examples, the panel will discuss best practices, explore common pitfalls, and highlight areas of particular risk to nonprofit organizations. Locations: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Jennifer Prozinski, Counsel, Venable LLP
  • Karel Mazanec, Associate, Venable LLP

Tue 4/9 at 2 p.m. – How H.I.Q. (Holistic Intelligence Quotient) Can Improve Your Meeting

Understanding human behavior and personality “needs and triggers” for the people you work with and your attendees allows you to be deliver better experiences for each personality type, and understand how different formats fit—or don’t—for different learning styles. This deep dive on the strategies of applying Holistic Intelligence to event planning will help everyone be more effective at work and at home. More info/register.

Host: Smart Meetings

Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group


Wed 4/10 at 1 p.m. – Bridging the Learning Analytics Gap: How Guided Insights Lead to Better Results

Learn about top learning analytics challenges, how AI-driven data visualization tools are transforming learning insight, and how to define and interpret relevant metrics. Hear about practical examples of AI-based analytics in action, and how to build a convincing case for guided analytics. 1 CAE credit. More info/register.

Hosts: Talented Learning and Authentic Learning Labs

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

Wed 4/10 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But, this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 4/10 at 1 p.m. – Missed Connections: You Just Missed Your Most Important Contact

As event organizers, it’s our job to create meaningful experiences and facilitate opportunities for attendees to reach each other. Learn how event tech tools like mobile event apps, lead capture, check-in technology, and more, will help you achieve your goals and make sure your attendees make the connections they are looking for. Find out about 5 common ‘missed connections’ at events, and how you can transform them into meaningful networking moments. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent


Wed 4/10 at 2 p.m. – Creating Engagement Through Networking

One of the biggest reasons attendees come to events is to make connections, but with all the content and competing aspects of an event, it can be a challenge to help your attendees make the connections they seek. Hear five innovative ideas to enhance connections at your next event.

Discuss the role of offline and online working together to create meaningful interactions. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Liz King Caruso, Event Specialist, Consultant and Speaker


Thu 4/11 at 12:30 p.m. – The Transformative Power of Data

Most association leaders, however, struggle to understand and fully utilize the data they have, let alone acquire the data they don’t. Examine how data flows through an association to support decision-making and achieve goals. Explore the types of data used by associations and the basic concepts of business analytics. Learn to ask questions of your data that can shift your thinking and become a catalyst for change. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice, Principal at Art of Planning Consulting, and former VP of Strategy at APICS.


Thu 4/11 at 1 p.m. – Are Your Credentials Future Ready? Making the Case for Micro-credentials

Learn how digital badging and micro-credentials differ from traditionally offered credentials, and how micro-credentials are providing additional value for professionals while developing new revenue streams for organizations. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Dr. Ginger Malin, Founder and EVP Business Development, BadgeCert


Thu 4/11 at 1 p.m. – Empowering Learners with Microlearning

In this webinar series, learn how your organization can successfully offer micro-learning sessions while ensuring that accreditation, peer-to-peer engagement, and knowledge retention goals are met. Participants will be able to determine if microlearning is right for their organization and ideas for its implementation. More info/register.

Host: ASAE Healthcare Community Committee

Presenter:  Christine Considine, Director, Educational Development, The France Foundation


Tue 4/16 at 8:30 a.m. CDT – Reducing the Loss of Corporate Sponsors/Partners (Partnership Professionals Network Idea Exchange – Rosemont IL)

How are associations losing corporate supporters? Let me count the ways: not renewing; key contact person leaves; company merges or is acquired; company “goes dark” and doesn’t activate benefits; company “goes rogue” and arranges its own event for members during the association’s conference. Location: Rosemont IL. More info/register.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network


Thu 4/18 at 1 p.m. – Unlocking Revenue by Driving Learner Engagement

Explore what learner engagement is and identify specific approaches to increasing engagement with adult learners. Consider how engagement correlates with strategic and business goals and identify the engagement-centered practices organizations need to embrace to support the long-term success of their learning business. 1 CAE credit. More info/register.

Hosts: Tagoras and BenchPrep

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Fri 4/19 at 10:30 a.m. – Creating Impact using Social Flow

Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people. If you care about confident communication, building community and creating impact in the world, Andrew has a message you’ll want to hear. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Andrew Horn, co-founder, Tribute.co


Fri 4/19 at 11:45 a.m. – Embracing Disruption and Doing Cool Sh*t

Association Chat has an amazing interview coming up with disruptor entrepreneur Miki Agrawal. KiKi will be recording with Miki live from Miki’s home in Brooklyn, NY. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Miki Agrawal, author of DISRUPT-HER, Do Cool Sh*t, and the founder of THINX and hellotushy.com


Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Here I am again, Thursday at 6-something and I’m scrambling to get this post finished and uploaded for publication so I can start making dinner. Where did my day go?!? Your members are running out of time each day too—that’s why they don’t have time for you. WBT Systems shares ten ways you can help members save time while engaging with your association.

MemberSuite has suggestions this week about improving your association’s certification application experience—and that also includes saving them time among other things.

I really enjoy Scott Monty’s blog posts, especially how he ties in classical and historical references, this time, strangely enough, from The Twilight Zone. The analogy may be amusing but his point is serious about the effect of human “errors, pains, and foibles” on technology.

Garth Jordan, senior vice president of corporate strategy for the Healthcare Financial Management Association (HFMA), writes for Association Success about HFMA’s purpose-driven organizational structure. And if that isn’t cool enough, check this out:

“Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”

Dang. This is going to be a fascinating story to follow. You’ve got to admire their courage and can-do.

Does your association have anything to offer members and non-members dealing with promotions, relocations, career transitions, layoffs, or the sale of their business? Jeffrey Cufaude says, “We know these events are going to occur in the lives of our customers and members, so we can easily bundle what they might value when they happen.” But how many do?

Some quick hits before we get to next week’s free webinars:

  • Are you writing renewal communications for readers or scanners? Good advice for any communication. (Holly French, Association Headquarters)
  • How to get your to-do list done when you’re always in meetings. (Elizabeth Grace Saunders, Harvard Business Review)
  • The blogging tactic no one is talking about: optimizing old posts. It’s a good one! (Pamela Vaughan, HubSpot)
  • Sister Wendy Beckett’s ten rules for appreciating art. (Open Culture)
  • Swoon alert: this Brussels sprouts casserole is amazingly delicious—bacon, red onion (instead of shallots), garlic, Gruyère cheese, Dijon mustard, cream… Bliss. (Kelli Foster, The Kitchn)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 4/1 at 12 p.m.* – Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington DC. More info/register.

Organizer: Claudia Trapp of International Registration Plan, Inc.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/2 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Arlington VA)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Arlington VA. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


Tue 4/2 at 12 p.m. – Data Hygiene (Association Data Analytics Brown Bag)

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conversations will include presentations and attendees discussing challenges and key points on each topic. More info/register.


Tue 4/2 at 1 p.m. – Tackling Women’s Unique Needs in Leadership Development: How to Conquer Imposter Syndrome

Do you ever feel like everyone around you is smarter, works harder and does a better job than you do? Have you been fearful that your colleagues at work might find out that you don’t know what you’re doing? Studies show that up to 70 percent of high achieving professionals suffer from imposter syndrome, which affects your confidence and potential at work. Learn about imposter syndrome, how it affects your performance, and strategies you can use to overcome it. More info/register.

Host: D2L

Presenters:

  • Chantal Thorn, Director, Learning and Leadership Development, D2L
  • Julia Meglei, Business Partner, People & Culture, D2L

Tue 4/2 at 2 p.m. – Community and Belonging (Association Chat)

Hear how to build belonging for communities and the power of bringing people together. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Radha Agrawal, co-founder, CEO and Chief Community Architect of Daybreaker


Wed 4/3 at 1 p.m. – How to Make Prototyping a Powerful Engine for Product Development

You’ve heard about prototyping—perhaps in the context of design thinking or lean startup. You’ve heard about the need to do small experiments before releasing any major initiatives. But what does that truly mean? How can you successfully prototype something new, and perhaps most importantly, how can you learn from these experiments? More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Arianna Rehak, CEO and co-founder, Matchbox Virtual Media
  • Garth Jordan, VP, corporate strategy, Healthcare Financial Management Association
  • Guillermo Ortiz de Zarate, CIIO, National Council of Architectural Registration Boards
  • Nick Marzano, director of education, Society of Hospital Medicine

Thu 4/4 at 12 p.m. – How to Build an Event Agenda That Speaks to Your Audience

Discover how the Traffic and Conversion Summit scaled to 6000+ attendees by programming personalized content that speaks to the interests of attendees. Hear actionable tips and industry best practices. More info/register.

Host: Bizzabo

Presenters:

  • Richard Lindner, Co-Founder & President of DigitalMarketer
  • David Epstein (Host), Marketing Director, Bizzabo

Thu 4/4 at 1 p.m. – A Case Study in Microlearning

With attention spans shrinking, work environments changing, use of mobile technology expanding, and technological advances requiring professionals to keep up, microlearning delivered in digestible, small bursts, is a perfect solution for many associations. Learn how your organization can successfully offer micro-learning sessions while ensuring that accreditation, peer-to-peer engagement, and knowledge retention goals are met. Determine if microlearning is right for your organization and hear ideas for its implementation. More info/register.

Host: ASAE Healthcare Community Committee

Presenter: Elizabeth Lepkowski, MATD, Chief Learning Officer, American Association of Clinical Endocrinologists


Thu 4/4 at 2 p.m. – Cue the Music… And the Music License – Know Your Legal Responsibilities

Get practical advice on the licenses you need for music you play at your meetings, what they cover, how much they cost, and where to get them. Learn how and when to work with music-rights organizations to keep your meetings compliant with the law. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Andy Sharpe, CEO, SongDivision


Thu 4/4 at 3 p.m. – Intersection of Data and Design (ASAE Reston-Loudoun Idea Swap – Tyson’s Corner VA)

Find out how to effectively utilize data in an innovative way to make an impact on your audience. Learn the who, what, when, where and why behind data-driven decision-making. Determine how to effectively use qualitative vs quantitative data. Learn how different generations interpret data and techniques to spark their interests. Determine how data can be used to enhance your mission, vision and values, and how it can transform the way you are reaching your target audience. More info/register.

Presenters:

  • Walter Kim, Managing Principal, GRAPHEK
  • Ellen Kim, Creative Director & Founder, GRAPHEK

Fri 4/5 at 2 p.m. – The Big Reveal: Ins and Outs of Small-Staff Associations

Learn about new research on small-staff associations, for example, how your small-staff association measures up to others, how to employ a strategic plan that incorporates growth, engagement and retention, and how to identify the right set of demographics to deliver personalized experiences. 1 CAE credit. More info/register.

Host: YourMembership


Tue 4/9 at 2 p.m. – Not Just Another Event (Association Chat)

Dig into a company that consults, creates events, and provides hip Washingtonians guidance on the coolest things to do via its online publication and featured events. Hear about BYT’s approach to creating unique events and creating the buzz around them. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Svetlana Legetic, founder of Brightest Young Things (BYT) Media


Wed 4/10 at 1 p.m. – Bridging the Learning Analytics Gap: How Guided Insights Lead to Better Results

Learn about top learning analytics challenges, how AI-driven data visualization tools are transforming learning insight, and how to define and interpret relevant metrics. Hear about practical examples of AI-based analytics in action, and how to build a convincing case for guided analytics. 1 CAE credit. More info/register.

Hosts: Talented Learning and Authentic Learning Labs

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Guillaume Bourdages via Unsplash

The weekly list of free educational events and resources for the association community…

azalea buds - Free professional development resources and events for CAEs, association staff and others in the association community

In a two-part series (part 1 and part 2) on Association Adviser, Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC, writes about building a future-ready association. Notice he didn’t say “future-proof”—he explains why. He also describes how the behavior and mindset of association staff and volunteer leaders must shift if they are to understand, anticipate and prepare for the future.

WBT Systems says three years is too long between need assessment cycles. They advise associations to “rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”

Your new member onboarding shouldn’t just be show and tell, says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.

Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. He shares good advice about getting the team’s buy-in, discussing the level of commitment required, positioning their involvement as an opportunity, and much more.

Some quick hits before we get to next week’s free webinars:

  • Get this for your daughters! A new AR app puts women back in the history books. (Fast Company)
  • Think your sandwich is too expensive? Here’s why. Look ma, no profit! (Corey Mintz)
  • Cauliflower is the kitchen chameleon. This cauliflower bake is like a loaded baked potato without the potato.
  • Even tastier, a beet and farro salad. Looking forward to the last of it for lunch today, er, that will be yesterday when you read this.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/26 any time from 10:30 a.m. to 5:00 p.m. – Why Associations Matter: Photo Essay Event (Alexandria VA)

Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” We want to tell your story! These studio portraits will surpass the standard evenly exposed shot featured on the average corporate website, and help show the world who these amazing people are. Participants in our photo essay can use the high-end professional portraits however they like, whether it be to update their LinkedIn profiles, work headshot, or for personal use. Location: Alexandria VA. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and host, Association Chat


Tue 3/26 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


Tue 3/26 at 12:30 p.m. – Young Members: What’s Affordable?

Learn about the programs and engagement tactics most influential in establishing a strong perception of value with young members, the median price of membership and how it squares with what we know of the financial burdens millennials and Gen Z are facing, and actionable steps associations can take to eliminate cost as a barrier to joining – or renewing. More info/register.

Host: Personify


Tue 3/26 at 12:30 p.m. – Integrating Your AMS & LMS: Bridging the Gap

Learn how to bridge the gap between your AMS and LMS by identifying key integration points and how to work with multiple vendors to accomplish a successful integration. More info/register.

Host: Web Courseworks

Presenter: Chris Green, Senior Application Analyst at Association Technologies, Inc.


Tue 3/26 at 1 p.m. – Web Accessibility for Associations

Did you know that 23% of web accessibility related litigation and settlements since 2000 happened in the last five years? Find out what defines accessibility in 2019, how accessibility impacts associations on the web, and discuss tools your association can use to stay on top of the latest trends. More info/register.

Hosts: Unleashed Technologies and Siteimprove


Tue 3/26 at 2 p.m. – 3 Ways for Your Organization to Maintain Tax-Exempt Status

Learn what your treasurer needs to know about IRS 990 forms for tax exemption, which forms you may need to file, and when, and exactly what information your nonprofit will need to file your 990. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Elena Dedman, tax e-filing expert and nonprofit industry leader at TaxBandits.com


Tue 3/26 at 2 p.m. – Volunteerism in the Digital Age

More and more volunteers are looking for ways to use technology to support the missions they hold dear. With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend. Hear about ideas and strategies that other nonprofits have used to capitalize on the digital volunteer, a good plan for utilizing small aspects of social media for large impact, and ways to engage volunteers with different time requirements. More info/register.

Host: TechSoup

Presenter: Tim Edingfield, Non-Profit Community Leader, Kintone


Wed 3/27 at 1 p.m. – Your Risk Management Playbook

Understand four standards to meet the duty of care for meeting and event professionals. Gain insights into how to involve key stakeholders and achieve buy-in from decision-makers. Know how to involve first responders and vendors in the risk management process. Learn the six critical elements to include in a customized risk management playbook for your organization. 2 CMP credits. More info/register.

Host: Meetings Today

Presenter: Brenda Rivers, JD, CIS, HMCC


Wed 3/27 at 2 p.m. – AMA on Data Privacy & Information Security (Association Women Technology Champions Meetup – Bethesda MD)

91% of consumers are more likely to purchase from brands who recognize, remember, and provide relevant offerings. With personalization comes increased storage and use of data, and an increased expectation from members that their data is safe. Figuring out what you and your association need to do ensure the security and privacy of member data can be complex and headache inducing. Join us for this Ask-Me-Anything panel where three experts will be on hand to field your questions and help you make sense of information security in the data economy. Location: Bethesda MD. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Eileen Lewis, Manager of Network Services, American Speech-Language-Hearing Association
  • Katherine Matthews, Business Intelligence Analyst, National Council of Architectural Registration Boards
  • Bill Murphy, President and CEO, RedZone Technologies
  • Tori Liu (moderator), Director of Information Systems, American Speech-Language-Hearing Association

Wed 3/27 at 2 p.m. – Data Intelligence Fuels Personalizing the Member Life Cycle Experience

Hear about real-world examples of organizations that integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Learn how multiple organizations are using good data for every stage of the member life cycle experience. More info/register.

Host: Impexium

Presenters:

  • Patrick Dorsey, Executive Vice President of Marketing at Impexium
  • Mitch Eisen, Vice President of Product Management at Higher Logic, formerly a founding partner of Real Magnet

Wed 3/27 at 2 p.m. – How to Engage Members and Monetize Your App

Learn how to monetize your app. Hear about some compelling reasons to support a mobile strategy and tangible recommendations on how to use the app to drive non-dues revenue. More info/register.

Host: enSYNC Corporation

Presenters:

  • Billy Barnes, Account Executive of Clowder
  • Charles Popper, President of the Wyman Company

Wed 3/27 at 2 p.m. – When Digital Meets Physical: Effective Congress Fly-Ins

Learn how to host an effective fly-in—including preparing your advocates for legislative meetings, maintaining post-event momentum, and engaging advocates who aren’t able to attend but are still interested in participating. More info/register.

Host: Phone2Action

Presenters:

  • Carleen Pickard, Ethical Campaigns Specialist, LUSH Cosmetics
  • Brittany Meyer, Associate Director, Public Policy, The Michael J. Fox Foundation for Parkinson’s Research
  • Zoe Aldrich, Advocacy Specialist, Cystic Fibrosis Foundation
  • Kristen Prather, Director, State Grassroots Advocacy Program, Credit Union National Association
  • Erik Rosedahl (moderator), Head of Stakeholder Alliances, Phone2Action

Wed 3/27 at 2 p.m. – Investing in Your Future with Planned Giving

We all know that planned giving is a vital source of contributions for the nonprofit sector. And while it can present challenges, there are simple things you can do to create or enhance your organization’s gift planning efforts. Learn eight reasons to be a planned giving “opportunist,” why you should invest more in planned giving vs current giving, and tips to boost your planned giving results. More info/register.

Host: SEI

Presenter: Michael J. Rosen, President of ML Innovations, Inc.


Wed 3/27 at 2:30 p.m. – Why “Association Hustle” is Your Best Resource for 2019

Does your organization need an innovative approach to membership growth, sponsorship sales, communications, or your advocacy and public affairs efforts? If so, then Association Hustle is your very best resource to help strengthen those aspects of your organization. Host and new author, JP Moery will highlight his top growth strategies from his first book. More info/register.

Host: The Moery Company

Presenter: JP Moery, founder, The Moery Company


Wed 3/27 at 4:30 p.m. – Association Women Technology Champions Happy Hour (Bethesda MD)

Join us for Happy Hour after the AWTC Meetup. All are welcome at our happy hour events, including men. Location: Bethesda MD. More info.

Organizer: Association Women Technology Champions


Thu 3/28 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Reston VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 3/28 at 1 p.m. – Engage Association Professionals with Microlearning

Learn how your organization can successfully offer micro-learning sessions while ensuring that accreditation, peer-to-peer engagement, and knowledge retention goals are met. Participants will be able to determine if microlearning is right for their organization and ideas for its implementation. More info/register.

Host: ASAE Healthcare Community Committee

Presenter: Jon Boyd, CTBS, Director of Certification & Online Learning, American Association of Tissue Banks


Thu 3/28 at 1 p.m. – How To Create Content That Improves Your Brand’s SEO

Hear practical, actionable advice on how to create content that moves the needle on your search engine rankings, as well as how to demonstrate real results from your content marketing efforts. Learn about the types of content you need to create for an SEO-focused strategy, the tech and tools that will help, metrics to monitor success, and ways to maximize success. More info/register.

Hosts: Influence & Co. and BizIQ

Presenters:

  • Lexi St. Laurent, Director of Marketing at BizIQ
  • Brittni Kinney, VP at Influence & Co.

Thu 3/28 at 1 p.m. – 10 Tips to Boost Software User Adoption

It doesn’t matter how much time, effort, or expense you put into selecting the right software and migrating your data to it if nobody on your staff uses it. Between the burden of having to learn a new system, the muscle memory of bad habit, and simple fear of change, there are any number of obstacles to user adoption. Let us teach you the expert tips and best practices to ensure that your staff will embrace the new software with open arms. More info/register.

Host: Idealware

Presenter: Joshua Peskay, Vice President of RoundTable Technology


Thu 3/28 at 2 p.m. – Increasing Membership Engagement via Effective Learning Strategies

Associations are facing an increasingly competitive landscape, and the need to clearly differentiate to show value to members has become the number one priority. Providing membership with on-demand access to innovative learning experiences can be that differentiator. Learn how to turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using. More info/register.

Host: D2L

Presenter: Kerri Manorek, Learning Strategy Consultant, D2L


Thu 3/28 at 2 p.m. – Meeting Planner Ethics: Issues Under Scrutiny

Even with codes of conduct for CMPs and within most companies and associations, there is still uncertainty about whether certain practices are acceptable or unacceptable. Issues such as commission payments, vendor relationships, meeting points/rewards, and other types of non-monetary gifts or items of value, continue to raise concerns. In this interactive session, we will use realistic scenarios to present and discuss the issues that can compromise professionalism, reputation, and job security—ethical standards can help us all determine the proper steps to take to remain in good standing and out of the news. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates LLC


Thu 3/28 at 2 p.m. – Work Hard, Play Harder: The Secret Sauce for Hosting an Epic Team Builder

Whether your group is looking to increase collaboration, improve communication or simply get along better, a team builder should be fun, inclusive and engaging. In this webinar, Topgolf will share their secret sauce for hosting team builders that bring groups closer together and provide ROI for companies. More info/register.

Host: Smart Meetings

Presenter: Tiffany Holton, National Director of Tournaments & Fundraising at Topgolf


SOLD OUT: Fri 3/29 at 12 p.m. – Harnessing Your Strengths to Become a Successful Female CEO (Washington DC Idea Swap)

Learn more about how to identify and leverage your natural strengths to rise to the top of the association leadership ladder. Carol will explore these factors and more in this one-hour lunch and learn. Women attendees will learn more about how to forge their own successful path; and men will learn more about how to manage and mentor women association executives. 1 CAE credit. Location: Washington DC. More info/register. (SOLD OUT)

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Carol Vernon, founder and principal, Communication Matters: Executive Coaching & Training


Tue 4/2 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Arlington VA)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Arlington VA. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

sam-carter-191161-unsplash

Back in my restaurant general manager days, I went through a serious bout of burnout. I pulled myself out of it by reading about leadership—educating myself and getting inspired to make some positive changes at work. WBT Systems explains this week how association membership can help professionals deal with burnout and provide a substitute for the 21st century scourge—workism. If only I knew enough to join the state restaurant association, my poor colleagues would have been spared from my toxic bitchiness.

Here’s a quick path to burnout: all the tedious tasks associated with certification processes, yuck, been there. MemberSuite describes the different ways technology can be used to save staff time and stave off frustration.

You know who else needs education, your chapter leaders and staff. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. I especially love the Membership Minute idea—my colleague Gabrielle Alahouzos created one for our state and local affiliates back in the day at the National Association of Home Builders. I learned so much from it (her)!

Wes Trochlil is another person you can learn a lot from. Multiview shares his ten important rules for managing association data.

Some quick hits before we get to the list of next week’s free webinars:

  • Five reasons why the US should stay on daylight saving time permanently. Please. (Quartz)
  • After Bourdain’s suicide and many others in the Sacramento culinary community, Patrick Mulvaney, owner of Mulvaney’s B&L in Sac, is mobilizing to create a safety net for chefs. (Civil Eats)
  • Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Being from Massachusetts, we scoffed at such a ridiculous statement. My god, he was right. I immediately found the recipe for Fin’s (RIP) clam chowder but never got around to making it until this past weekend when I received 30 Littlenecks in my seafood share. As good as I remember.
  • Hey all you Instant Pot fans, I’ve got a winner for you, this chicken and dumplings recipe from Sheri Castle’s Instantly Southern. Her beef stew is amazing too—I won’t use any other recipe from now on—as is the pork braised in a cider-gingersnap gravy, country captain, and jambalaya. Cooking my way through it.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/19 at 12 p.m.* – How Microsoft Is Making the Future

What is it like to make the future in one of the world’s leading tech companies? Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. The Foresight Talks webinar is a new IFTF series, where seasoned foresight practitioners share practical experiences. Each webinar will include time for Q&A. More info/register.

Host: Institute for the Future

Presenters:

  • Ming-Li Chai, Principal Design Researcher, Microsoft
  • Harald Becker, Director Industry Engagement & Research, Microsoft

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/19 at 2 p.m. – Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide

Hear about strategies to make team members more effective, and make the planning workflow less stressful. Learn how to manage different personalities and get accountability, identify underlying sources of conflict, resolve conflict, and maintain productivity among all team members. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Michelle Johnson, President, The Anchor Group


Tue 3/19 at 3 p.m. – Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC)

Sponsors are growing increasingly reluctant to pay hefty fees in exchange for transactional benefits. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Traditional benefits like the logo on the website or a bigger exhibit booth are no longer enough to sustain a corporate relationship. Learn how to build the four components of a strong corporate partner program—strategy, business model, resource allocation, and internal culture change. Participate in a brainstorming session to identify solutions to your corporate sponsorship/partnership program challenges. Locations: virtual and Washington DC. More info/register.

Host: Meena Dayak, Associations Catalyzing Entrepreneurship

Presenters:

  • Bruce Rosenthal, strategic advisor and consultant to associations and not-for-profit organizations, convener of the Partnership Professionals Network
  • Kate McNulty, director of business development at the American Network of Community Options and Resources

Tue 3/19 at 6 p.m. – The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO)

Association Chat shares the biggest takeaways from ASAE’s Great Ideas Conference. There will be a small reception following the live show at a local pub in Denver, Colorado. Locations: online (Zoom) and Denver Co. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 3/20 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Washington DC)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Washington DC. More info/register.

Host: Results Direct


Wed 3/20 at 9 a.m. – Public Policy Developments in Europe: What U.S. Associations Need to Know

With the Global Data Protection Regulation (GDPR) now in effect and Brexit and European parliamentary elections right around the corner, association leaders must have their fingers on the pulse of developments in Europe and beyond to ensure their organizations and members are prepared for what’s ahead. Hear from a panel of international experts about the latest policy and political happenings from overseas, and learn how those developments may affect your association back home. 1 CAE credit. More info/register.

Host: ASAE International Section Council and Government Relations Section Council

Presenters:

  • Mary Kate Cunningham, CAE (moderator), vice president, public policy, ASAE
  • Feriel Saouli, chief operating officer, Cambre Associates
  • Alex Mulchrone, consultant, Interel
  • Barbara Connell, CAE, chief executive officer, American Society for Gastrointestinal Endoscopy

Wed 3/20 at 11 a.m. – The I Am IH Campaign – Leveraging Membership Marketing into Public Awareness

Hear a case study of a membership marketing campaign that attracted new members, increased member engagement, and improved retention. Get a glimpse into the conception, development, and results of the campaign and receive step-by-step instructions on how to develop a similar campaign for your membership program. 1 CAE credit. More info/register.

Host: The Next Steps LLC

Presenters:

  • Sue Greco Marchese, Managing Director, Marketing & Communications, American Industrial Hygiene Association
  • Laurie M. Mutdosch, Senior Manager, Membership & Professional Community, American Industrial Hygiene Association

Wed 3/20 at 1 p.m. – Experience Design: 4 Experts Share the Top Strategies

Learn about the cutting-edge process to evaluate and redesign your event for greater business impact. Gain a deeper understanding of how the future of events is in driving transformation and how you can prepare for that. 1 CMP credit. More info/register.

Host: EventMB.com

Presenters:

  • James Gilmore, Co-founder, Strategic Horizons LLP
  • Greg Bogue, Chief Experience Architect, Maritz Global Events
  • Tim Simpson, Brand & Engagement Strategist, Maritz Global Events
  • Dan Sundt, President and Chief Experience Officer, CXO Marketing
  • Donna Kastner (moderator), Founder, Retirepreneur
  • Julius Solaris (moderator), Founder and Editor in Chief, EventMB.com

Wed 3/20 at 2 p.m. – ON24 Webinar Benchmarks Report 2019

ON24 looked at over 22,000 webinars and the results were surprising. Hear about the results of the ON24 Webinar Benchmarks Report 2019, and metrics for successful webinars, including webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits. More info/register.

Host: ON24


Wed 3/20 at 2 p.m. – Building Event Intelligence: Translating Metrics and Proving R.O.I.

Does finding ways to prove your event’s R.O.I. keep you up at night? It shouldn’t. Making sense of long excel reports and vague graphs is challenging for event planning and marketing teams, but technology has changed the game. Learn how event tech can gather invaluable data, helping you measure and track the attendee journey as well as the impact of your live experience. More info/register.

Host: BizBash

Presenter: Jason Askew, Product Marketing Manager at Cvent


Wed 3/20 at 2 p.m. – Be Stress Free! With this One Simple Rule

Learn how to take back your life and realign your methods of managing stressful environments. Explore how a simple, everyday influence can shift your perspective towards becoming a healthier, happier professional. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Angela Gaffney, Wellness speaker and consultant


Wed 3/20 at 3 p.m. – Nonprofit Cybersecurity Incident Report

Get a review of the inaugural Nonprofit Cybersecurity Incident Report, which looks at the different types of attacks that occur at small and mid-sized organizations. Hear advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness for your nonprofit and the long term planning that should accompany your immediate assessment of your security risk. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer at Community IT


Thu 3/21 at 11:30 a.m. – Key Ways to Govern Your Association Data (Alexandria VA Brown Bag Professional Development & Networking)

Your data landscape and demands on your data are constantly changing. In order to keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. Learn how to achieve greater governance of your data, gain buy-in and adoption of new procedures, and improve productivity and efficiency at your association. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, VC4, THE ASSOCIATION WHISPERER

Presenter: Rebecca Duff, PMP, Director of Client Success at Gravitate Solutions


Thu 3/21 at 5:30 p.m. – “Association Hustle” Book Launch Event (Washington DC)

A book launch party for Association Hustle: Top Strategies for Association Growth by J.P. Moery. Location: Washington DC. More info/register.

Hosts: The Moery Company, InLoop, and Diageo


Fri 3/22 at 9:00 a.m. – Europe Today: What Associations Need to Know (Washington DC)

Keeping abreast of current association trends, as well as political and legislative changes in the European Union, is critical for U.S. associations. Hear how trade and economic relations are changing. Learn how GDPR and Brexit are influencing associations. Find out about legislative and regulatory developments in the light of the European Elections in May 2019, trends in associations, and topics high on the EU agenda. 2 CAE credits. Location: Washington DC. More info/register.

Host: ASAE

Presenters:

  • Esther Nieto Hernandez, counsellor, deputy head of the Trade and Agriculture Section at the Delegation of the European Union to the United States
  • Joy Ditto, President and CEO of the Utilities Technology Council
  • Matthew R. D’Uva, FASAE, CAE, Chief Executive Officer International Association for the Study of Pain
  • Alfons Westgeest (moderator), managing partner of the Kellen Brussels office

Fri 3/22 at 12 p.m. – March Madness: Ask a Chapter Expert

Come with your hard-hitting chapter questions, as this webinar will be conducted in a panel game style. We’ll be drawing inspiration from Around the Horn, the ESPN show hosted by Tony Reali and feature three to four chapter gurus coming from different perspectives who will weigh in on tough chapter challenges. More info/register.

Host: Billhighway

Presenters:

  • Ed Bodensiek, Chapter Leader for CXPA
  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President and Executive Director, Mariner Management and Marketing LLC
  • Peter Houstle, Chief Executive Officer at Mariner Management and Marketing LLC

Tue 3/26 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Alexandria VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 3/26 any time from 10:30 a.m. to 5:00 p.m. – Why Associations Matter: Photo Essay Event (Alexandria VA)

Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” We want to tell your story! These studio portraits will surpass the standard evenly exposed shot featured on the average corporate website, and help show the world who these amazing people are. Participants in our photo essay can use the high-end professional portraits however they like, whether it be to update their LinkedIn profiles, work headshot, or for personal use. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and host, Association Chat


Tue 3/26 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


Wed 3/27 at 2 p.m. – AMA on Data Privacy & Information Security (Association Women Technology Champions Meetup – Bethesda MD)

91% of consumers are more likely to purchase from brands who recognize, remember, and provide relevant offerings. With personalization comes increased storage and use of data, and an increased expectation from members that their data is safe. Figuring out what you and your association need to do ensure the security and privacy of member data can be complex and headache inducing. Join us for this Ask-Me-Anything panel where three experts will be on hand to field your questions and help you make sense of information security in the data economy. Location: Bethesda MD. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Eileen Lewis, Manager of Network Services, American Speech-Language-Hearing Association
  • Katherine Matthews, Business Intelligence Analyst, National Council of Architectural Registration Boards
  • Bill Murphy, President and CEO, RedZone Technologies
  • Tori Liu (moderator), Director of Information Systems, American Speech-Language-Hearing Association

Wed 3/27 at 4:30 p.m. – Association Women Technology Champions Happy Hour (Bethesda MD)

Join us for Happy Hour after the AWTC Meetup. All are welcome at our happy hour events, including men. Location: Bethesda MD. More info.

Organizer: Association Women Technology Champions


Thu 3/28 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Reston VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Fri 3/29 at 12 p.m. – Harnessing Your Strengths to Become a Successful Female CEO (Washington DC Idea Swap)

Learn more about how to identify and leverage your natural strengths to rise to the top of the association leadership ladder. Carol will explore these factors and more in this one-hour lunch and learn. Women attendees will learn more about how to forge their own successful path; and men will learn more about how to manage and mentor women association executives. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Carol Vernon, founder and principal, Communication Matters: Executive Coaching & Training


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

Outside Hue, Vietnam - Free professional development resources and events for CAEs, association staff and others in the association community

Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources.

Members and employers need help bridging the skills gap and validating competencies. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

How do you know if your association’s IT leader needs a coach? Mike Guerrieri at DelCor describes the symptoms and the prescription.

If you’re implementing a new AMS or CRM, be prepared for data migration. Fíonta describes the steps involved in migrating data from an AMS or other database to Salesforce.

Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform. WBT Systems explains how to identify your LMS reporting requirements.

Some quick hits before we get to the list of next week’s free webinars:

  • According to research, when you think of Saturdays and Sundays as vacations, rather than days you’re not at work, you return on Monday happier and more refreshed. (UCLA Anderson Review)
  • Being surrounded by green space in childhood may improve the mental health of adults. I’m not surprised. (Aarhus University)
  • Waiting for the right time to make this: Garlic Clam Bread (Taste)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC)

Hear about developments in privacy and security relevant to the nonprofit sector, including the current state-of-play on the European Union’s General Data Protection Regulation (GDPR), discussion of the applicability of the California Consumer Privacy Act (CCPA) to nonprofit organizations, and other developments in privacy and security including data breach notification, enforcement priorities, and cybersecurity. Locations: virtual and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Kelly Bastide, Partner, Venable LLP
  • Jesse Raben, General Counsel, The Common Application

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/12 at 1 p.m. – Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Explore the problems created by SaaS, as well as emerging solutions. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs


Tue 3/12 at 1 p.m. – 10 Online Fundraising Best Practices for Small Nonprofits

Customized for small nonprofits on a limited budget, this webinar will highlight current trends in online fundraising. Learn what to look for in an online fundraising platform, how to launch a monthly giving program, how to use social media to increase your online donations, how to launch a crowdfunding campaign, and how to tap into the power of cause awareness and giving days. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good


Tue 3/12 at 2 p.m. – A Legal Guide to Partnering with Suppliers

Learn what clauses need to be in a contract and what clauses are not really necessary, the meaning of legal terms, such as force majeure, and the secret to friendly negotiations. More info/register.

Host: Smart Meetings

Presenter: Lisa Sommer Devlin JD, Attorney, Devlin Law Firm P.C.


Wed 3/13 at 1 p.m. – The Power of Personalization

Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. More info/register.

Host: Meetings Today

Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent


Thu 3/14 at 11 a.m. – Social Engineering – Your Biggest Security Threat, and How to Stay Safe

Learn what social engineering is, and the different types of targeted attacks; the areas of your life that are vulnerable to social engineering hacks; the top 10 things you need to do to keep yourself safe; our favorite tools that help protect against hacks; how to assess how vulnerable you are; and tips for training your employees to prevent these breaches. More info/register.

Host: Matrix Group

Presenters:

  • Matrix Group CEO Joanna Pineda, CEO, Matrix Group
  • Heinan Landa, Founder & CEO, Optimal Networks

Thu 3/14 at 12:30 p.m. – Using Data for Action, Not Just Insight

Data-driven decision-making is not a new concept, but organizations often struggle to use their data to implement actual change. Learn what data/KPIs associations are collecting and using today, what additional metrics and data points to consider, how to use data to initiate changes to a website or app, and how to use data to optimize digital experiences. 1 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Mike Kovach, Senior Digital Consultant, Adage Technologies
  • Jake Toohey, Senior Digital Consultant, Adage Technologies

Thu 3/14 at 1 p.m. – Strategic Pricing for Educational Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and the reasons you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how you can place your education products on a value continuum that lets you create pricing flexibility to benefit your customers and your bottom line. 1 CAE credit. More info/register.

Host: Tagoras and Community Brands

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 3/14 at 1 p.m. – Advanced Negotiating—Limiting Liability and Maximizing Contract Concessions

Learn how to locate potential issues, understand the hotel’s approach to contracts, and negotiate options that work best for your group. Find out what you can do to limit your liability as a planner. 1 CMP credit. More info/register.

Host: Pathable


Thu 3/14 at 2 p.m. – Your CMP Roadmap (Rebroadcast)

Hear step-by-step guidance for applying and laying the career groundwork for obtaining your CMP, a comprehensive look at the different study aids available (what works and what doesn’t), and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited


Fri 3/15 at 1 p.m. – The Content Strategy Conversation: Making Your Education Resonate

You’ve probably heard the term “content strategy.” But do you really know what it entails, whom it involves, and why it’s essential to providing value to your online learners? Get a better understanding of how to address this topic with your colleagues, and take away a handy checklist and examples of how you might apply content strategy theories in your program. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenters:

  • Hilary Marsh, Chief Strategist and President of Content Company, Inc.
  • Mona Johnson, CAE, Managing Director at the Society for Research on Nicotine and Tobacco

Tue 3/19 at 3 p.m. – Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC)

Sponsors are growing increasingly reluctant to pay hefty fees in exchange for transactional benefits. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Traditional benefits like the logo on the website or a bigger exhibit booth are no longer enough to sustain a corporate relationship. Learn how to build the four components of a strong corporate partner program—strategy, business model, resource allocation, and internal culture change. Participate in a brainstorming session to identify solutions to your corporate sponsorship/partnership program challenges. Locations: virtual and Washington DC. More info/register.

Host: Meena Dayak, Associations Catalyzing Entrepreneurship

Presenters:

  • Bruce Rosenthal, strategic advisor and consultant to associations and not-for-profit organizations, convener of the Partnership Professionals Network
  • Kate McNulty, director of business development at the American Network of Community Options and Resources

Fri 3/22 at 12 p.m. – March Madness: Ask a Chapter Expert

Come with your hard-hitting chapter questions, as this webinar will be conducted in a panel game style. We’ll be drawing inspiration from Around the Horn, the ESPN show hosted by Tony Reali and feature three to four chapter gurus coming from different perspectives who will weigh in on tough chapter challenges. More info/register.

Host: Billhighway

Presenters:

  • Ed Bodensiek, Chapter Leader for CXPA
  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President and Executive Director, Mariner Management and Marketing LLC
  • Peter Houstle, Chief Executive Officer at Mariner Management and Marketing LLC

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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