Association Brain Food: 8.14.26

The weekly list of free educational events and resources for the association community

looking up at a panorama of green-leaved trees with the sky barely visible

I’m away most of next week so this edition covers the events I know about for the weeks of August 17 and August 24. The next Association Brain Food will hit your inboxes on Friday, August 28.

Good reads for the association community

Where session proposals go wrong. You get weak proposals because you never showed speakers what a strong one looks like. OpenWater explains where things go awry and describes how to fix your submission form, such as putting a word cap on descriptions and providing a sentence starter that steers speakers toward outcomes, not just topics. They use examples from ASAE and EDUCAUSE to show how to put these fixes into practice.

Make the budget case for online courses. Apti describes how to pitch online courses to a board that’s watching every dollar. They suggest explaining the value of education in terms a board understands. They also explain how to frame new courses as a way to diversify revenue beyond dues and conference income, and what data to have ready before walking into that meeting.

Siloed teams, missed revenue. One of the most downloaded resources I’ve shared recently, Intuto’s 2026 Non-Dues Revenue Playbook pulls from discussions at RevUP 2025 Summit and Future Forward webinars. They aim their advice at associations where sponsorship, events, and education teams operate separately, each with their own goals and metrics. The report covers moving from transactional sponsorships to multi-year pathway models, putting your LMS to work as a revenue source, running small-format events, and creating board alignment, and it includes a revenue readiness audit.

Sharpen your SEO skills. In the Association Academy’s Association Search Engine Optimization (SEO) Certificate Course, learn how to improve your association’s search rankings and bring more people to your site. This on-demand program offers five CAE credits and covers keyword research, content optimization, site authority, technical performance, and more. Save $50 by using the referral code BRAINFOOD.

Why conference ideas go nowhere. Sheri Jacobs (Avenue M Group) polled association execs and found that conference ideas rarely survive the trip home. The top culprits: no one defines a next step or takes ownership. Monday’s workload makes the problem worse. She suggests picking one priority during sessions, building accountability, and protecting time to debrief right after the event. Hey, ASAE speakers, consider using one of these ideas in your session.

Make your CE programs findable. Joshua Goldman (CredUp Hub), writing for International Accreditors for Continuing Education & Training, explains why continuing education and credentialing programs need to be readable by more than just website visitors. He describes how structured data, CTDL-aligned metadata, and digital credentials help hiring systems, funders, and credential registries confirm what a program delivers, and how to audit and update the way your programs show up online.

Board admin challenges. Association boards don’t operate alone. Behind each one sits a network of committees and other groups, each with its own calendar and charge. Their work is usually managed through email chains, shared drives, and PDF attachments. OnBoard describes the consequences of this approach: laborious meeting prep, unprepared directors, fragmented records, and disappearing institutional memory after leadership transitions. They describe the criteria to evaluate when looking for board management software.

The case for cohorts. Jackson Boyar (RallyBoard) describes why membership growth often comes with a side effect: people start to feel like a face in a crowd. He draws on research and association examples to make a case for cohorts, mentoring groups, and committees as structures that build member engagement. He closes with a short list of ways to put this idea into practice.

Membership as a relationship. Answers for Associations traces engagement struggles back to an emotional anchor: whether members feel like they belong to a community. Citing Harvard Business Review and McKinsey research, the post links stronger renewal to participating throughout the year via mentoring, contributing ideas, and showing up for conversations. Renewal isn’t the result of a single decision but of twelve months of member experience.

Snacks

Here’s your pre-flight reading: How I survive ASAE Annual as an introvert. | Ben Rome

If you’re looking for an association job, schedule a regular check of my “likes” on LinkedIn. I like most association jobs that come into my stream, and because of that habit, I’m seeing more and more job postings.

Why mentoring matters more in the AI era—here’s an opportunity for associations. | Marlo Lyons, Harvard Business Review

A scholar explains the surprising benefits of small talk with strangers and offers tips on how to do it better. Elizabeth Bernstein, The Wall Street Journal (gift link)

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing efforts, buying me a beer is much appreciated. Thanks!

You never grow old at the table

A one-pot meal that includes your vegetable: fish with coconut green curry sauce over brown rice. I made it with some kind of bass one of us caught in a nearby lake, along with collard greens, cubes of steamed sweet potato, and a garnish of chopped peanuts.

We’re in the middle of a huge habanero harvest, so chiles will be on the menu for the next few months. A couple of them went into this wonderful bacon jam that I served over pan-fried pork chops. Oink oink. I didn’t detect the wallop of heat I expected. It probably dissipated in the bacon fat. On the side, roasted Brussels sprouts with red onion, garlic powder, and smoked paprika.

We enjoyed an old standby, blackened salmon made with smoked paprika, salt, oregano, onion powder, garlic powder, ancho pepper, cayenne pepper, and black pepper. A great excuse to make cheesy (cheddar) grits for a side, plus roasted (nuked, really) sweet potatoes and leftover roasted broccoli—same prep as the Brussels sprouts above.

About CAE credits: Per ASAE, “any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.”

Education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not product-centric.

Sat 8/15 at 4 p.m.* – AWTC @ ASAE Annual Happy Hour (Indianapolis, IN)

Join the Association Women Technology Champions (AWTC) community for an evening of great conversations, new connections, and a well-earned drink. Whether you’re a longtime AWTC member, attending your first ASAE Annual Meeting, or simply looking to meet fellow association professionals passionate about technology, you’re invited. Come solo or bring your colleagues—we’ll make sure you leave with new connections. Location: Indianapolis, IN. More info/register.

Host: Association Women Technology Champions

*All events are online at Eastern Time unless otherwise noted.

Sun 8/16 from 5:30 to 9 p.m. – Success Crew Happy Hour (Indianapolis, IN)

After a full-throttle day at the ASAE Annual Meeting & Expo, join us for the Success “Pit” Crew Victory Lane Happy Hour. Expect great drinks and appetizers, interactive experiences, plenty of laughs, and the chance to connect with some fantastic people from across the association community. Race-day flair is encouraged, and don’t forget your conference badge for entry. Location: Indianapolis, IN. More info/register.

Hosts: 31 generous association industry partners

Sun 8/16 from 6 to 9:30 p.m. – Noche Latina (Indianapolis, IN)

Join us during ASAE Annual for Association Latinos’ signature Noche Latina—an unforgettable evening where la cultura, la música, and community come together! Connect with association professionals from across the country while enjoying vibrant musica Latina, dancing, delicious food, and meaningful networking. Whether you’re ready to hit the dance floor or simply conectar y celebrar, there’s a place for you at the table. Location: Indianapolis, IN. More info/register.

Host: Association Latinos

Mon 8/24 at 8 a.m. – Radical Visibility and the Soul of the Nonprofit Sector (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week, Rogue Tulips brings the association community intriguing guests who discuss vital topics affecting associations around the world. Episodes are published Monday mornings in both audio and video format, available on YouTube and the usual podcast channels.

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal & Founder, Rogue Tulips Consulting

Guest: Peter Murphy, President of the Miami County Community Foundation

Tue 8/18 at 12 p.m. – AWTC Virtual Co-Working Session

Virtual co-working is an online gathering where participants spend dedicated time working alongside one another. In the first five minutes, brief introductions: your name, organization, and the project, task, idea, or decision you hope to make progress on or complete during the session. This is not a webinar or presentation; it’s protected time to work alongside your AWTC champions. More info/register.

Host: Association Women Technology Champions (AWTC)

Tue 8/18 at 1 p.m. – Enough with “Just”: Owning Your Role as a Volunteer Engagement Professional

“Just” ends here. This conversation challenges volunteer engagement professionals to stop minimizing their role and start owning it. Through the lens of professional self-advocacy, we’ll explore how to speak to your impact, claim your expertise, and lead with the authority your work deserves. More info/register.

Host: Council for Certification in Volunteer Administration

Speaker: Severina Ware, CVA, Director of Volunteer Services at National Breast Cancer Foundation

Wed 8/19 at 12 p.m. – Ask Better, Lead Better: Illuminating Financial Insights

Explore how better questions can become a practical communication tool for strengthening financial conversations, surfacing key insights, and building trust between finance and non-finance leaders. Learn how to ask more intentional financial questions, recognize what strong answers should include, and communicate financial insights in ways that lead to more informed decisions, stronger collaboration, and greater alignment between resources, strategy, and mission. More info/register.

Host: Your Part-Time Controller

Wed 8/19 at 1 p.m. – How Planners Can Use AI Effectively and What it Can and Can’t Do

Learn to use AI to streamline workflows, enhance creativity, and improve event outcomes. Hear how to integrate AI tools into your daily planning workflow, what AI can and can’t replace in human creativity and decision-making, how to use AI ethically and efficiently, and examples from planners already leveraging AI successfully. 1 CMP credit. More info/register.

Host: Prevue Meetings

Speakers:

James D. Feldman, CSP, CITE, CPIM, CPT, PCS, keynote speaker, AI implementation strategist, and author of Shift Happens!
Nick Borelli, Director of Marketing, Zenus

Wed 8/19 at 2 p.m. – Evolving Rules of Site Selection: Where Planners Are Winning Today

Hear about some of the shifts happening in the market and the smart moves planners are making in response. From tapping into second‑ and third‑tier cities to rethinking timelines, expectations and negotiation tactics, learn what’s working right now, how alternative destinations are changing the sourcing landscape, what planners are doing differently in their search and selection process, and how to stretch budgets without compromising quality. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speaker: Debbie Garcia, entrepreneur, event-technology innovator, and founder of Virsitour

Wed 8/19 at 3 p.m. – Event Contracts Exposed!

Unexpected charges rarely come from “hidden” fees. They stem from incomplete disclosure by the supplier and missed contracting opportunities by the client. Learn how to identify potential fees, ask the right questions, negotiate transparency, and strengthen contract language to reduce financial surprises and protect your event budget. More info/register.

Host: Heather Reid, Planner Protect

Thu 8/20 at 11 a.m. – Putting Momentum Back Into Your Membership Flywheel

Most membership organizations don’t have a growth problem, they have a momentum problem and it often shows up at renewal. Learn where the flywheel leaks and a right-sized way to fix it. No rip-and-replace required. More info/register.

Hosts: Jim Thompson, Tying It Together Consulting, and Walt Rolle, Light 516

Thu 8/20 at 3 p.m. – Unlock Viral Engagement: How to Turn Passive Members Into Your Best Marketing Channel

Your best marketing channel isn’t LinkedIn, email, or paid ads. It’s the members who already love what you do. Learn about the psychology and mechanics behind member advocacy: what motivates professionals to endorse their association publicly, and what kills that impulse. Explore real examples of associations that turned engaged members into vocal advocates through referral programs, user-generated content, peer recognition, and community-driven events. Hear about the common mistakes that make advocacy feel forced or transactional. More info/register.

Host: Member Lounge

Speaker: Amanda Doimo, Marketing Specialist, Member Lounge

Thu 8/20 from 5 to 7 p.m. CDT – The Alliance Chicagoland Networking Event (Schaumburg, IL)

Building on the energy of our previous gatherings, this event creates space for women across the association and nonprofit space to share experiences and build relationships that support both personal and professional growth. Whether you’re reconnecting with familiar faces or making new friends, this is an opportunity to expand your network and engage with a community that is welcoming, engaging, and supportive. Location: Schaumburg, IL. More info/register.

Host: The Alliance for Women in Associations

Fri 8/21 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

This monthly networking meeting is organized by consultants for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend. This month’s agenda includes sharing good news and taking questions from the group. More info/register.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Tue 8/25 at 11 a.m. – AWTC Open Doors

Open Doors is a monthly online gathering for AWTC members—45 minutes designed for genuine connection, discussion, and problem solving. With rotating hosts from the AWTC community, volunteers, board, and other leaders in the field, it’s a space to meet new members, deepen existing relationships, and tap into the collective expertise of the community. Each session opens with an ice breaker, moves into a featured topic or AMA, and includes a “Situation Room” where members can bring a real challenge and gather insight from peers. More info/register.

Host: Association Women Technology Champions

Tue 8/25 at 12 p.m. – Managing Burnout: Practical Strategies for Women

Explore the unique stressors women face and how burnout affects well-being, team dynamics and performance. Learn to recognize early signs of burnout and walk away with practical strategies to prevent, manage and recover from it. 1 CAE credit. More info/register.

Host: The Alliance for Women in Associations

Speaker: Maureen Dingus, CAE, Chief Operating Officer, Virginia Society of CPAs

Tue 8/25 at 12 p.m. – Training for the Trades: Workforce Development in Action

Hear about one trade association’s award-winning initiative to develop cradle-to-grave training for a critical role in their industry. Learn about the high-level discussions that led to the initiative’s first phase, targeting frontline workers in their first 90 days on the job, and explore samples from the finished course. Walk through the framework used to identify the business drivers that shaped this initiative. Get prepared to have conversations with key stakeholders and to design initiatives that do more than just teach—that have the potential to transform a workforce. More info/register.

Host: Training Magazine Network

Speakers:

Diane Elkins, Co-Founder, Artisan Learning
Jill Marshall, Instructional Designer

Tue 8/25 at 12 p.m. – Beyond Membership: A Revenue Shift Associations Can’t Afford to Ignore

Dues-dependent funding models leave organizations exposed to market shifts and membership volatility. Learn how associations can think less like traditional membership organizations and more like media companies—strategically monetizing content, education, and engagement to build durable non-dues revenue. Walk away with practical strategies across sponsorships, advertising, certification, educational programs, sponsored content, and partnerships. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: Bill Sheehan, Global Head of Association Strategy, D2L

Tue 8/25 from 12 to 3 p.m. – Webinar Fest

Learn exactly what best-in-class webinars look like in 2026. Over three days you’ll build AI event workflows hands-on, earn a Certified AI Webinar Specialist badge, and see the benchmark data that tells you where your program really ranks. See a live demonstration of the tactics you’re learning, so you don’t just hear what great looks like, you spend three days inside it. If webinars are part of your job, this is the one event that makes you the expert on your team. More info/register.

Hosts: Goldcast, Cvent, and ON24

Tue 8/25 at 1 p.m. – How Nonprofits Can Turn Their Audience Into Community

Learn why so many nonprofit communities are overfed with content but undernourished in connection; the basics of community building—trust, belonging, repetition, member-to-member connection, and clear participation pathways; how to design simple 1:1 or small-group connection programs without adding another login, app, or forum to manage; lessons from The Nonprofit Hive, including 3,100+ members, 40%+ email open rates, 130+ weeks active, and strong 1:1 match retention; and practical ways nonprofits, associations, and communities of practice can use connection tech to deepen engagement. More info/register.

Host: Nonprofit-Apps

Speaker: Tasha Van Vlack, Co-Director and Community Lead of The Nonprofit Hive and founder of Community Hives

Tue 8/25 at 3 p.m. – What Will Your Members Actually Buy? Using Learner Market Intelligence to Build Programs That Sell

When a catalog of learning programs underperforms, the problem isn’t necessarily the content quality; it’s a misalignment between what the organization decides to build and what the target audience is willing to pay for. Learn the difference between needs assessment and market analysis; data points that inform learner buying behavior; a simplified market analysis framework to evaluate a current or planned program; and integrating learner market intelligence into the program development workflow to reduce the risk of low-enrollment offerings. More info/register.

Host: Cadmium

Speaker: Tracy King, MA, CAE, Chief Learning Strategist & CEO, InspirEd

Wed 8/26 at 11 a.m. – Should You Stay or Should You Go? The AMS Edition

Before you start shopping for a new system, it’s worth determining whether your challenges stem from internal processes, data, adoption, governance, changing organizational needs, or the technology itself. Explore the key questions and considerations that can help you decide whether to stay the course and optimize what you have or move on to a new solution. Get a framework for making a confident, strategic AMS decision. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Gretchen Steenstra, Vice President, Client Strategy, and Kelly Gardner, Sr. Technology Consultant, DelCor Technology Solutions

Wed 8/26 at 11 a.m. – Meeting Engineering: How AI-Powered Connections Are Rewriting Event outcomes

51% of attendees cite networking as a primary reason to attend events, so organizers are applying more scientific methods to connect their participants: leveraging data and AI to ensure the right meetings happen at their events. Learn how leading organizers are becoming “Meeting Engineers” where they design, build and automate the AI systems that connect the right people at events. More info/register.

Host: Grip

Speakers:

Rhiannon James, Group President, Pharma, Healthcare, Technology & Wellness, Questex
Alex Anikeev, Head of Technology, HumanX

Wed 8/26 at 12 p.m. – Inbox Reality Check: What’s Actually Working in Email Marketing Now

Email is still one of the most effective channels associations have. But the rules have changed. Inbox algorithms are smarter. Engagement signals matter more, and familiar tactics don’t deliver the same results they once did. From engagement-based signals and list strategy to content, cadence, and the role of AI, learn what’s working now (and what’s quietly hurting you). Get practical insights to improve deliverability, earn attention, and make email a stronger part of your overall member engagement strategy. More info/register.

Host: HighRoad Solutions

Speakers: Morgan Mulgrew, Strategic Account Manager, and Maneesha Manges, CXO, HighRoad Solutions

Wed 8/26 from 12 to 2:30 p.m. – Webinar Fest

Hosts: Goldcast, Cvent, and ON24

Wed 8/26 at 1 p.m. – Event AV & Production: Delivering Impact While Staying on Budget

Learn about the technology elements that will deliver great experiences without blowing the budget, potential pitfalls to be aware of in all stages of the process, red flags that could threaten to blow up your budget, and some of the latest AV and production features that will make your event stand out. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Scott Frankel, president of Animatic Media and founder of the Meeting Professionals Audiovisual Certificate (MPAC) program

Thu 8/27 at 12 p.m. – Clarity Before the Conference: Building the Case for a New AMS

You already know your AMS needs to change. Getting everyone else on the same page is the harder part. Join Moira Edwards and Rhoni Rakos for a practical conversation on how to build internal alignment, make the case to leadership, and walk into AMS Fest ready to move forward. More info/register.

Host: Ellipsis Partners

Speakers: Moira Edwards and Rhoni Rakos, Ellipsis Partners

Thu 8/27 from 12 to 2 p.m. – Webinar Fest

Hosts: Goldcast, Cvent, and ON24

Thu 8/27 at 1 p.m. – Association Playbook for New Non-Dues Revenue: What Capabilities Are Required to Scale New Revenue Streams?

Explore emerging non-dues revenue opportunities for associations. Learn how digital engagement supports long-term sustainability and growth; how associations are monetizing content, communities, events, and digital services; and how to improve member value while generating new revenue streams. More info/register.

Host: Causeis

Thu 8/27 at 2 p.m. – Your Association Website: Should It Stay or Should It Go?

Learn what makes a high-performing website and how to determine the level of change needed to achieve your goals. Find out about the six technical questions you need to answer to prevent common pitfalls for your website project, and the key to aligning multiple departments and stakeholders to prevent missteps—ensuring a successful outcome focused on your audiences and results. More info/register.

Host: Mighty Citizen

Speakers: Nicole Araujo, Senior Director of Client Engagement, and Stephen Tidmore, Chief Technology Officer, Mighty Citizen

Thu 8/27 at 2 p.m. – Beyond the Send: What the 2026 VoterVoice Benchmark Report Means for Your Advocacy Program

The takeaway from VoterVoice’s 2026 Benchmark Advocacy Report is clear: your messages are being delivered, but your audiences aren’t giving them as much attention. When deliverability improves but engagement doesn’t, the problem isn’t technical—it’s strategic. Learn why 2025 played out this way, and what advocacy teams can do differently to finish 2026 strong. More info/register.

Host: VoterVoice

Speakers: Anna van Erven, Content Manager, and Paul Ellender, Senior Product Manager, VoterVoice

Fri 8/28 at 12 p.m. – The Volunteer Advantage: Secrets to Recruiting and Engaging Difference-Makers

Do you see a gap between what your volunteers bring to the table and what your organization draws out of them? And do you need clarity on whether they’re getting what they need in return? Hear real case studies on volunteer recruitment and engagement, and how to build a culture where they are engaged, contributing, and satisfied. More info/register.

Host: Zzeem Consulting

Wed 9/2 at 12 p.m. – Easy Ways to Multiply Your Sponsors’ & Exhibitors’ Success at Events

Many events unintentionally isolate sponsors and exhibitors from the very community they hope to reach. Discover practical techniques to create more conversations, stronger relationships, and greater value through better networking, room design, receptions, participation activities, strategic breaks, and other easy-to-implement engagement strategies. 1 CAE credit. More info/register.

Host: AIOT

Speaker: Lee Gimpel, founder of Better Meetings

Wed 9/2 at 12 p.m. – Where Mission and Margin Meet: Insights on Learning Strategy for Association Leaders

Learn how to use the Mission-Margin Matrix to map your learning portfolio and identify what to protect, strengthen, and let go. See how your priorities compare against other associations on their strategic goals, biggest constraints, and areas of investment. Hear what 27 association CEOs said about what’s working with their learning programs and the forces putting pressure on old models. Get clear on why AI is an accelerant, not a strategy, and what that means given where most associations are with AI adoption. 1 CAE credit. More info/register.

Host: GrowthZone

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and co-hosts of the Leading Learning Podcast

Wed 9/2 at 1 p.m. – Align, Assess, Govern, Launch: Creating a Value-Driven AI Strategy

AI adoption is accelerating, but many organizations lack a clear strategy for turning experimentation into meaningful outcomes. Learn how to align AI initiatives with organizational goals, establish effective governance, and launch high-impact use cases. Get a practical framework, governance guidance, and a 90-day roadmap for responsible AI adoption. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Dan Hickey, Sr. Strategic Consultant, DelCor Technology Solutions
Ginger Ausloos, VP, Information Technology at AACSB International

If Association Brain Food has ever sent you to information you used, helped you earn CAE credits, or made Friday a little more interesting, buying me a beer is a nice way to thank me.

Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

Creative Commons licensed photo by Zoltan Tukacs via Unsplash

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Association Brain Food: 8.7.26

The weekly list of free educational events and resources for the association community

view from the rim of the Black Canyon of the Gunnison in Colorado

Good reads for the association community

Microvolunteering with your app. Clowder describes how a mobile app turns microvolunteering tasks, like welcoming new members or reviewing a session proposal, into an easy yes for busy young professionals. The post shares eight ideas your association can try right away and makes the case for microvolunteering as an entry point to your association’s leadership pipeline.

Introverts at ASAE Annual. If big industry events leave you exhausted by the close of the day, you’ll love Aaron Wolowiec’s (Event Garde) strategies for managing your “social battery” at events like the ASAE Annual Meeting. He shares 25 tips for protecting your energy, ranging from expo hall game plans to scheduling recovery time once you’re back home.

Change management. Employee resistance and shaky management support are what typically sink change projects. D2L’s guide to change management for associations walks through a six-step process, from building your vision to making new practices stick. The guide gives extra attention to the human side: how staff experience change, why resistance happens, and how to use early adopters to move the skeptics.

Governance built for yesterday. In Association Laboratory’s 2026 CEO research, CEOs cite one governance challenge more than any other: getting volunteer leaders to spend more time on future risks than day-to-day operations. CEOs also said building a strategic board and engaging younger members in volunteer leadership are top of mind. The post describes the causes of these problems and suggests questions for your next board meeting.

Proving membership ROI. William Pawlucy and Bob Harris tell the story of a company that sent a membership RFP to four trade associations. Two never responded, one took three weeks to send a generic brochure, and one called to ask about the company’s needs and sent back a customized ROI one-pager. They describe the seven criteria used by membership prospects to score you like they would a vendor, from response speed to governance, plus they provide a Value Audit checklist that puts a dollar figure on your association’s membership benefits.

Improving website redesign RFPs. Most website redesigns go sideways during the RFP process, before the project even starts. Steward’s guide walks through ten mistakes associations make when sending out a website redesign RFP. A well-run RFP process leads to sharper proposals and a smoother selection decision.

Closing the prospect awareness gap. Olena Lima (MemberBoat) suggests doing searches for the questions membership prospects ask, leaving your association’s name out of it, and seeing who answers instead of you. She says most associations already have the content needed to close the awareness gap, but it’s often buried in PDFs instead of living on web pages that answer real prospect questions.

Worrying for nothing. Adam Singer (Hot Takes) points to research that 91% of people’s worries never came true. For most participants, the accuracy rate of their worries over the 30-day study was zero. He ties this to phones and nonstop news cycles keeping us anxious even when most things turn out just fine. Like Tom Petty said, “Most things I worry ’bout never happen anyway.”

Snacks

Being an involved grandparent is good for you: it’s linked to a stronger sense of purpose and better physical and mental health. | Marc Agronin, The Wall Street Journal (gift link)

Carl Martin breaks down the Gen Alpha melody, the same four-note tune that’s been in dozens of songs released since 2010. You know it!

Whether playing the harp on Instagram or taking up the trumpet to spite an ex, young people are yearning for timeless crafts and a functioning attention span. | Laura Pitcher, Dazed

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing, buying me a beer is much appreciated. Thanks!

You never grow old at the table

Here’s a dish that’s been part of my summer rotation: baked salmon with green onion and lemon garlic butter sauce. In addition to the green onion, lemon zest and juice, garlic, and butter, the sauce includes white wine and Italian parsley.

On the side, another summer favorite: zucchini and summer squash sauté with red bell pepper, broccoli stem, carrot, onion, garlic, tomato, and lots of basil.

I avoid using the oven on steamy hot days by putting my pressure cooker to work. On Sunday, I made butter chicken, a recipe from Urvashi Pitre’s cookbook, Indian Instant Pot: Traditional Indian Dishes Made Easy & Fast. I added chickpeas to the recipe. I also made brown rice in the pressure cooker to soak up that yummy sauce. We had roasted broccoli with red onion, garlic powder, and sweet smoked paprika on the side, along with leftover mashed sweet potato. What a delicious feast!

Fri 8/7 at 1 p.m.* – Engaging Members Through Events

Your event is one of your most popular offerings, which makes it a natural reason to reach out during the year between renewals. Learn how to turn event registration into a two-way conversation instead of a one-way invite; what “no” responses can tell you that “yes” responses can’t; how to support members who can’t attend without losing the engagement opportunity; and how event data feeds into the year-two engagement picture. More info/register.

Host: PropFuel

*All events are online at Eastern Time unless otherwise noted.

Mon 8/10 at 8 a.m. – Trade Show Health Check (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal & Founder, Rogue Tulips Consulting

Guest: Dana Freker Doody, Inktide Solutions

Mon 8/10 at 2 p.m. – ASAE Public Policy Webinar: Navigating Federal Grants Restrictions — Review of OMB’s Uniform Guidance Overhaul

Changes to the OMB’s rules governing how federal grant dollars flow to and are managed by grant recipients could reshape how nonprofits apply for, administer, and account for federal funding, with implications for the grant-funded work that many associations and their members rely on. Learn about the proposed changes, ongoing ASAE advocacy activities, and steps you can take to help support continued access to federal grants for nonprofits. More info/register (ASAE members only).

Host: ASAE

Speakers:

Margarita Valdez Martínez, Chief Advocacy Officer, American Society of Gene and Cell Therapy
Daniel Zimmerman, Senior Director of Government Relations and Policy, Governors Highway Safety Association
Kyle Hayes (Moderator), Senior Director of Public Policy, ASAE

Tue 8/11 at 10:30 a.m. – Meditation Skills for Busy Lives

Take a pause from busyness and learn simple mindfulness practices to ease stress and reduce the feelings of burnout. These monthly sessions, designed to help you create space in your day, include: 5 minutes to arrive and settle in, 10 minutes of guided meditation practice, and 5 minutes for questions and reflection. Every month, we explore a new area of meditation and introduce a practical skill you can carry with you. Open to everyone, no prior meditation experience required. More info/register.

Host: Association Women Technology Champions

Meditation leader: Moira Edwards, Owner & President, Ellipsis Partners

Tue 8/11 at 2 p.m. – AI Adoption for Associations: How to Move from Personal Productivity to Mission Impact

Most associations are already somewhere on the AI adoption curve. But the organizations pulling ahead use AI to reimagine how they deliver on their mission entirely, with AI securely embedded in their systems and people firmly driving the work. Learn what it takes to move from experimentation to organization-wide strategy. Get a 30/60/90-day implementation framework that helps you assess where your organization stands and identify the gaps most likely to slow you down. 1 CAE credit. More info/register.

Host: ASAE

Speakers: Greg Starling, Head of Innovation & Growth; Kevin Fassanella, Director of Security and Compliance; and Rob Shelton, Director of Sales & Marketing | designDATA

Tue 8/11 at 2 p.m. – How Not to Blow Your Budget

From F&B to AV, the event bottom line is often determined by the small print. Learn how to avoid surprise line items in your final bill and putting your dollars where your attendees will see the value. More info/register.

Host: Smart Meetings

Speakers:

Scott Frankel, president, Animatic Media
Bre Maxim, CMP, account director, Bishop-McCann

Wed 8/12 from 8:30 to 11:30 a.m. CDT – Future-Ready Credentials: Assessing the Skills that Matter (Chicago, IL)

Translating durable (soft) skills into scalable assessment formats remains a persistent challenge within the credentialing space. Learn how credentialing bodies can effectively target the core constructs of durable skills using assessment methods that are both psychometrically sound and operationally feasible. Hear what balance can be struck between authenticity and scalability and how programs can implement approaches that are both economically viable and adaptable across diverse certification contexts. Location: Chicago, IL. More info/register.

Host: Certification Network Group

Speakers:

Kirk Becker, Senior Research Scientist, Pearson Vue
Andre Allen, Chief Business Officer, HRCI

Wed 8/12 at 11 a.m. – How LMS Pricing Really Works

LMS pricing is often confusing by design. Learn the most common pricing models, including active users, registered users, portals, implementation fees, support tiers and overage charges. Get practical strategies for negotiating smarter agreements. More info/register.

Host: Talented Learning

Speaker: John Leh, CEO and Lead Analyst, Talented Learning

Wed 8/12 at 12 p.m. – Loyalty by Design: Build a Community People Never Want to Leave

Get a practical framework for designing loyalty into your member journey from the ground up. Learn about the key behavioral and emotional drivers that turn members into long-term advocates; common loyalty pitfalls and how to avoid designing experiences that unintentionally erode trust; and actionable strategies you can apply across your team, product, and brand. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: customer loyalty expert Jason Milen

Wed 8/12 at 1 p.m. – Reggie Henry: A Conversation

Hear lessons from a career spent at the center of associations, including what Reggie has learned about leadership and how he has adapted over the years, how technology professionals need to position themselves in member-centric organizations, and where associations should be thinking differently about and planning for the future. 1 CAE credit. More info/register.

Host: Fonteva

Guest: Reggie Henry, CAE, Chief Information & Performance Excellence Officer, ASAE

Wed 8/12 at ???? – Backstage Briefing: Power, Planning, and the Glass Ceiling: Female Leaders in Meetings

According to the PCMA Foundation’s Advancing Women in Business Events report, women account for 86% of meeting and event planners in the U.S. but hold just 16% of senior leadership positions globally. Hear why that gap persists and what needs to change. Learn about the structural barriers that continue to limit advancement and how organizations can build stronger leadership pipelines. Hear from women who have navigated their way into executive leadership while opening doors for others. 1 CMP credit. More info/register.

Host: Skift

Speakers:

Elaine Lou Cartas, Business & Executive Coach
Monique Ruff-Bell, Chief Program and Strategy Officer, TED Conferences

Thu 8/13 at 12 p.m. – Stop Running to Stand Still: What Healthcare Association Executives Actually Need Right Now

Hear healthcare association leader discuss GrowthZone’s 2026 Healthcare Association Executive Survey and what healthcare association executives told us about their biggest challenges. Get a clear picture of where your peers stand on member value, AI adoption, community platforms, and AMS satisfaction. More info/register.

Host: GrowthZone

Sat 8/15 at 4 p.m. – AWTC @ ASAE Annual Happy Hour (Indianapolis, IN)

Host: Association Women Technology Champions

Sun 8/16 from 6 to 9:30 p.m. – Noche Latina

Host: Association Latinos

Tue 8/18 at 12 p.m. – AWTC Virtual Co-Working Session

Host: Association Women Technology Champions (AWTC)

Thu 8/20 at 11 a.m. – Putting Momentum Back Into Your Membership Flywheel

Hosts: Jim Thompson, Tying It Together Consulting, and Walt Rolle, Light 516

Thu 8/20 from 5 to 7 p.m. CDT – The Alliance Chicagoland Networking Event (Schaumburg, IL)

Host: The Alliance for Women in Associations

Fri 8/21 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

If Association Brain Food has ever sent you to information you used, helped you earn CAE credits, or made Friday a little better, buying me a beer is a nice way to thank me.

Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 7.31.26

The weekly list of free educational events and resources for the association community

view of a calm sea from a sandy path through the dunes

Good reads for the association community

Influence loss. Members are finding conversations and connections where they can, and for a growing number of them, that’s no longer your association. Apti explains why members who never miss a renewal might still be getting their professional growth elsewhere and shows how online courses can help you remain an important part of members’ careers.

Two questions before strategy. Jeanne Eury (Association in Balance) borrows a framework built for corporate sustainability compliance and turns it into two blunt questions for associations: what impact can you prove you have on your profession, and what is your profession’s future already doing to your organization? She describes three patterns—silent majority members, exhibit floor churn, and renewing members who don’t evangelize—that emerge when boards skip this step.

Enhance your SEO skills. In the Association Academy’s Association Search Engine Optimization (SEO) Certificate Course, learn how to improve your association’s search rankings and bring more people to your site. This on-demand program offers five CAE credits and covers keyword research, content optimization, building site authority, mastering technical performance, and more. Save $50 by using the referral code BRAINFOOD.

Membership metrics. Association math was never my favorite subject, but if you’re in charge of membership, you need to get these numbers right. MGI’s guide covers seven essential membership formulas—including renewal rate, lifetime value, maximum acquisition cost, and steady state analysis—with plain-language explanations of what each one tells you.

Sponsorship myths. Lori Zoss Kraska (Growth Owl) and Bruce Rosenthal call out seven sponsorship assumptions that work against you, including the old standby that a bigger membership number means more sponsor appeal, when a well-matched audience is often the stronger pitch. Their advice starts with building every pitch around what the sponsor is trying to accomplish.

Curriculum architecture. James Young (Product Community) separates a body of knowledge—what competence looks like—from curriculum architecture—how learners acquire that competence. He describes what that structure needs: competency framework, pathways, progression, credentialing, and more. He says most associations have plenty of courses but no path connecting them, so members have no way to figure out what to learn next or in what order.

AI tool evaluation. Your board wants an AI strategy and staff are trying to figure out which tools to use. Dennison & Associates’ guide for associations offers a methodical evaluation process. It opens with a warning that the biggest mistake associations make with AI is buying a tool before defining the problem. It also includes a ten-question checklist for pressure-testing any AI tool purchase before you commit.

The original leadership school. In Palladium Magazine, Tanner Greer’s history of 19th-century American membership organizations, from Civil War relief societies to Gilded Age fraternal orders, describes three virtues that built civic strength: public oaths of loyalty, procedural discipline, and hierarchies that gave local leaders autonomy. He says associations today still run on this same foundation.

Trouble at ASA. Sociology has long tackled society’s most pressing challenges. But right now, as Pamela Paul describes in The Wall Street Journal, sociologists at the American Sociological Association are fighting themselves: one faction is boycotting the conference and membership has dropped by more than a third since 1972.

Snacks

This week’s notes from the Association Career Corner. | Helen Mosher

AI data integration: turn disconnected data into better decisions. | ShuffleInsight

“Information scales. Relationships don’t.” Michelle Mason (ASAE) on leadership, belonging, and the economics of the association world. | David Adler, Gathering Point News

Some people want no part of the melting pot. Europe spins another Islamist attack. The suspect in Berlin’s recent rampage was known to authorities. He slipped through the cracks because leaders minimize the threat of radical Islam. | Douglas Murray, The Free Press

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing, buying me a beer is much appreciated. Thanks!

You never grow old at the table

Meals are looking more promising as I transition to food with a bit more heft after my periodontal surgery. Claude (the AI tool) gave me a few ideas for meals that my husband and I would both enjoy. I put freshly harvested basil to work in a pesto parmesan cream sauce (fortified with ricotta and egg yolk) with salmon and pasta.

Another night, we had Salisbury steak over mashed broccoli and potatoes. I’m hoping to get back to normal eating soon after seeing my periodontist at the two-week follow-up appointment. Please floss regularly, my friends, and make sure your kids (both young and old) have developed the habit too.

Tue 8/4 at 2 p.m.* – Prove Exhibitor and Sponsor Value with A Real-Time Calculator

Exhibitor and sponsor goals are shifting, their ROI expectations are shifting, and the way we show impact has to shift with them. Learn about a practical, flexible “Universal Event ROI Framework” built for associations of any size. Hear how to identify and measure eight key outcomes vendors look for—such as leads, customer engagement, brand visibility, thought leadership, competitive insights, partnerships, and content opportunities. Learn how to turn these outcomes into usable ROI through simple formulas, scoring models, and an interactive calculator you can bring back to your team. 1 CAE credit. More info/register.

Host: ASAE

Speakers:

Lisa Moore, CAE, Executive Director, Raybourn Group International
Teri Carden, Chief Operating Officer, Insight Guide

*All events are online at Eastern Time unless otherwise noted.

Wed 8/5 at 1 p.m. – How Associations Can Connect Content, Marketing and Data to Drive Membership Engagement

Explore a new model for association engagement, one where content, marketing, and data work together as a connected system rather than disconnected functions. Learn how to better align content strategy with audience behavior, reduce duplication across channels, and create more intentional member experiences that build trust and drive action. Hear how associations can shift from siloed communications to a more connected ecosystem designed for modern audience engagement. See how AI and association technology platforms can support smarter content planning, personalization, measurement, and cross-channel coordination. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Joe Stella, Chief Executive Officer at BackPocket Agency
Susan Welter, Vice President of Marketing at PCMA

Wed 8/5 at 12 p.m. – Everyday Ethics in Every Situation

Many believe that ethics only apply to specific, high-stakes situations; but the truth is, ethics shape everything we do. Ethics are not a separate category of life; they continuously inform our behavior, our actions, and how we present ourselves to the world. Explore how creating and nurturing a deeply rooted ethical mindset guides us through daily life and empowers us to set a powerful example for others. 1 CAE credit. More info/register.

Host: AIOT

Speaker: Cecilia Sepp, founder, Rogue Tulips Consulting

Wed 8/5 at 1 p.m. – How Event Teams Use AI to Rethink Their Event Programs

Hear how event and marketing leaders are building a practical framework for transforming workflows with AI, from identifying gaps and mapping use cases to preparing data, defining KPIs, assessing maturity, and securing executive support. Get a sharper path to AI adoption, a stronger foundation for AI-ready data and measurement, and tangible next steps they can put to work right away. More info/register.

Host: Meetings Today

Thu 8/6 at 2 p.m. – Vendor Ready: How to Work the Floor at ASAE Annual (Before You Even Get There)

ASAE Annual in Indianapolis is quickly approaching, which means your team is about to have more vendor conversations in three days than you’ll have all year. Learn how to prep your “must-ask” list before you hit the floor, how to separate a strong vendor pitch from a strong vendor partner, how to have candid conversations with current vendors face-to-face (better than any support ticket), what to listen for in a demo that tells you how a partnership will really go, how to use in-person time to negotiate or revisit existing contracts, and how to follow up after Annual so those conversations don’t go cold. More info/register.

Host: 501C Works

Speakers:

Chip Flater, Director of Information Technology and IT Security, National Science Teaching Association
James Marquis, CIO, 501Works
Olivia Wilkins, Business Analyst/Project Manager, PerByte
Sean Miriashtiani, Sales Executive, Element AMS

Wed 8/5 at 2 p.m. – Aligning Destination Selection With Event Objectives

Learn how to establish a framework for selecting destinations that takes into account event purpose, audience profile and the desired attendee experience—as well as budget—to evaluate your options better. Hear how factors like venue layout, local culture, climate and accessibility shape the agenda and attendee behavior. Learn how to sell the results to your stakeholders, making the case for the decision by connecting the destination to the business objectives and outcome. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Moderator: Michael J. Shapiro, Director of Content Strategy, Northstar Meetings Group U.S.

Thu 8/6 at 12 p.m. – The Trust Gap: Connecting Assessment Integrity to Credential Defensibility

Hear about the Credential Security Trifecta: a practical framework for connecting identity verification, assessment integrity, and digital credential issuance into one auditable, defensible workflow. Learn where credential trust breaks down across disconnected systems, what a connected workflow looks like when it’s working, and why a credential that’s earned legitimately can still fail learners, expose programs to audit risk, and lose employer trust if the chain of custody behind it was never built to hold. More info/register.

Host: Accredible

Speakers:

Brandon Smith, CEO, Integrity Advocate
Dan Theckston, Chief Customer Officer, Accredible

Tue 8/11 at 10:30 a.m. – Meditation Skills for Busy Lives

Host: Association Women Technology Champions

Meditation leader: Moira Edwards, Owner & President, Ellipsis Partners

Wed 8/12 from 8:30 to 11:30 a.m. CDT – Future-Ready Credentials: Assessing the Skills that Matter (Chicago, IL)

Host: Certification Network Group

Wed 8/12 at 11 a.m. – How LMS Pricing Really Works

Host: Talented Learning

Speaker: John Leh, CEO and Lead Analyst, Talented Learning

Sat 8/15 at 4 p.m. – AWTC @ ASAE Annual Happy Hour (Indianapolis, IN)

Host: Association Women Technology Champions

Sun 8/16 from 6 to 9:30 p.m. – Noche Latina

Host: Association Latinos

If Association Brain Food has ever sent you to information you used, helped you earn CAE credits, or made Friday a little better, buying me a beer is a nice way to thank me.

Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

Creative Commons licensed photo by Aaron Burden via Unsplash

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 7.24.26

The weekly list of free educational events and resources for the association community

alpine view from the Ouray Perimeter trail in Ouray, CO

Good reads for the association community

Sunsetting online courses. Nobody wants to be the one who says “let’s 86 this course,” especially when nearly two years of volunteer and staff time went into building it. TopClass explains why association courses linger in catalogs long past their expiration date. They describe the sunsetting process: which criteria to check, who needs a seat at the table, and how to archive a course instead of deleting it so completion records and CE documentation stay intact.

Abstract submission standards. First-time abstract submitters bail more often over confusing guidelines than doubts about their own research. OpenWater identifies the submission standards that protect quality and describes how to frame them so newcomers don’t mistake evaluation criteria for automatic disqualifiers.

Member magazine. If your board keeps asking why the magazine costs so much, this m3Magazines guide hands you the counterargument. It explains how a well-designed publication builds trust, supports member retention, and pulls in non-dues revenue. It also includes a five-point checklist for spotting when your magazine needs a refresh and describes the kind of content that keeps subscribers turning pages.

Committee review. Aaron Wolowiec (Event Garde) has been fielding the same question across several different associations lately: Do we still need all these committees? He lays out the questions boards and staff should ask about each one, such as the problem it was created to solve, whether it’s doing the work or just advising on it, and what it costs to keep running.

The decline of search-driven website traffic. AI search engines are now answering questions before anyone clicks through to your website. Sidecar explains how much that’s already diverting traffic for associations. They say the fix is protecting your proprietary content behind your own walls and building on-site search grounded in your own trusted material.

Non-dues revenue. Your website, newsletter, and member directory can earn more than they currently do. GrowthZone’s non-dues revenue guide describes how associations are making money from those channels with enhanced directory listings, sponsored podcast slots, tiered sponsorship packages, and more. The guide includes eight tactics, sample pricing, tiered sponsorship ideas, and a 90-day starter plan most small teams could handle.

Controlling bosses. See if you recognize yourself in this Entrepreneur article. Michel Koopman (CxO Coaching) says most accountability problems trace back to leaders with control issues who won’t let go of the “how.” To encourage staff to take on more ownership, he recommends defining three to five non-negotiables per initiative, then letting your team own the rest.

Imagination and AI. David Brooks recently wrote in The Atlantic that AI could split us into two groups: those who use it to think harder and those who let it think for them. Henry Oliver (The Common Reader) says imagination is the real differentiator. He argues that motivation depends on being able to imagine who you might become, and that centuries of novels built that skill in readers long before AI came along.

Snacks

The false promise of Madonna’s eternal youth: Never trust an old person without wrinkles. | Stephen G. Adubato, Cracks in Postmodernity (His main message is in the unlocked portion of this post.)

The sabbath is a chance to read again. Going offline and unplugging each week reconnects us with something ancient. | David Bashevkin, The Wall Street Journal (gift link)

If you need CAE credits, check out Ed Rigsbee’s 41 workshops—nine of them are one-hour ethics workshops. You’ll need to pass a test to earn the credit.

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing, buying me a beer is much appreciated. Thanks!

You never grow old at the table

Nothing to share this week because I had periodontal surgery (bone grafting) last Thursday and have been on a soft food diet since. The highlight is breakfast: scrambled eggs made with sour cream (Bourdain-style) served over mashed avocado. I like my chocolate-banana-peanut butter protein shakes for lunch. For dinner, I choose from mashed sweet potatoes, mashed broccoli/potatoes with mushroom gravy (puréed, of course), a salmon/yogurt puree that looked like my cat’s canned Friskies salmon pâté, and puréed soups from the supermarket’s deli section. My immersion blender has been getting a workout.

Why do I even bother sharing all this? Because here’s my PSA for all of you who haven’t developed a flossing habit: you better get on it. I was a slacker for decades and now I’m paying the price. Cavities? Only a few. But gum disease? Different story. Hopefully, last Thursday’s surgery (not my first) will save two molars with significant bone loss. Please pray or send good energy for bone regeneration, which I hope is going on right now.

When you don’t floss regularly, bacteria eat away at your gums and supporting bone. If your dentist probes between your teeth and calls out numbers that are 4 or higher, your gum pockets are getting too deep.

So, no excuses. I don’t care if you’re tired or busy. If you don’t floss every day, eventually your slackness will catch up with you. Then, you’ll be out thousands of dollars and maybe some teeth too. My oral hygiene PSA (for today) is over.

Fri 7/24 at 1 p.m.* – Do You Even Know Who’s In the Room?

Members don’t lapse because of price. They lapse because nothing about membership was noticeable in between renewals. Learn why engagement starts with data you don’t have to nag people for and how to collect it as a byproduct of everyday conversations, not a portal nobody logs into. More info/register.

Host: PropFuel

*All events are online at Eastern Time unless otherwise noted.

Mon 7/27 at 8 a.m. – The Benefits of Being Proactive for Associations (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal & Founder, Rogue Tulips Consulting

Guest: Pamela Murphy, Founder and CEO, Minerva Insight Strategies

Mon 7/27 at 11 a.m. – The Career Playbook Senior Leaders Don’t Tell You About

Explore how to take ownership of your personal and professional journey by thinking like a CEO—of yourself. Get a clear framework for building your own personal board of directors; practical know-how to identify and recruit the mentors, sponsors, allies, and coaches who can actually move the needle on your growth; clarity on your leadership brand; tools to spot and break through the “broken rung” that’s quietly holding you back from your next opportunity; renewed confidence to advocate for yourself in rooms where decisions about your career get made; and one concrete promise to yourself—and a strategy to actually keep it. More info/register.

Host: Association Women Technology Champions

Speakers:

Nealy Wheat, CAE, SPHR, Chief Financial & Administrative Officer, American Society for Nondestructive Testing (ASNT), and Interim Executive Director, ASNT Foundation
Lauren Nachstein, Vice President of Customer Experience, Construction Financial Management Association
Terri Herrmann, CMO, Forj

Mon 7/27 at 12:30 p.m. – How Event Teams Can Deliver Better Sponsor ROI

Learn how sponsor expectations are evolving beyond lead retrieval, and what event teams need to deliver in order to demonstrate stronger business impact and event ROI. Explore how event, sponsorship, and revenue teams can work together more effectively to streamline workflows, improve communication, and create better sponsor experiences. Discover creative sponsorship ideas and engagement strategies that go beyond traditional booth scans to create more meaningful interactions and measurable outcomes. More info/register.

Host: Bizzabo

Speakers:

Tammy L. Harvey, Senior Manager, Sponsorships and Events, Blue Cross Blue Shield
Victoria Rasmussen, Marketing Director, BW

Tue 7/28 at 11 a.m. – Association Women Technology Champions Open Doors

Open Doors is a monthly online gathering for AWTC members—45 minutes designed for genuine connection, discussion, and problem solving. With rotating hosts from the AWTC community and other leaders in the field, it’s a space to meet new members, deepen existing relationships, and tap into the collective expertise. Each session opens with an ice breaker, moves into a featured topic or AMA, and includes a “Situation Room” where members can bring a real challenge and gather insight from peers. More info/register.

Host: Association Women Technology Champions

Tue 7/28 at 12 p.m. – You Can’t “Just Do It Yourself” Forever: Using AI to Make Delegation Easier

‘I’ll just do it myself’ is understandable, but it isn’t sustainable. And AI agents only offer relief once they’re trained. So we built an AI agent that builds AI agents. Yes, really. It interviews you about a real task and hands back instructions your AI tool of choice can build from. Get your own agent instructions, plus a sense of what this could mean for your organization down the road. More info/register.

Host: fusionSpan

Speaker: Himali Shah, VP of Innovation, fusionSpan

Tue 7/28 at 1 p.m. – Top 10 Mistakes NFP Finance Teams Make in Reporting and Planning

Nonprofit finance teams are expected to deliver faster insights, support strategic decisions, and do more with limited resources. Learn about the ten most common reporting and planning mistakes organizations make—from disconnected data and spreadsheet dependency to ineffective board reporting and static budgets—and hear proven best practices that help finance teams improve accuracy, efficiency, and decision-making. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Corey Barak, Sr Sales Rep—Industry Solutions (NFP), and Rose Shah, Sr. Sales Rep—Industry Solutions, Solver

Tue 7/28 at 1 p.m. – How to Innovate Your Association’s Business Model

Discover how to approach business model innovation in a way that is structured, data-informed and grounded in the realities of today’s association landscape. Explore the business model challenges reshaping associations and the opportunities for innovation. Learn how the five dimensions of an association business model work together. Understand how to build a repeatable approach to business model innovation that supports long-term organizational growth. More info/register.

Host: McKinley Advisors

Speakers: Patrick Glaser, M.A., MPA, Chief Practice Officer, and Meena Dayak, M.A., Practice Director, McKinley Advisors

Tue 7/28 at 1 p.m. – The Human Side of Safety: Creating a Culture of Care in Events

Creating a safe event environment goes beyond policies and procedures. It starts with the decisions, communication, and leadership shown every day on the show floor. Learn what duty of care looks like throughout the event lifecycle, from move-in to show days and move-out. Hear how managers and rising leaders can support their teams, navigate operational pressures, strengthen communication, and help build a culture where safety is everyone’s responsibility. More info/register.

Host: ESCA’s Rising Leaders Committee

Speakers:

Michael Kaack, Sr. Director of GES North American Safety, GES
Allie Gramlich, Director of Business Development, CSI Worldwide
Geb Walter, Vice President, Safety Field Operations, Freeman

Tue 7/28 at 3 p.m. – Meetings, Membership, and Margin: A Practical Approach to Non-Dues Revenue for Associations

Learn about the three most common non-dues revenue gaps in association meetings and events programs, and pinpoint which ones apply to your organization. Hear how to repackage existing event content into year-round revenue streams without adding significant staff time or budget. Find out how AI-powered tools are helping associations extend the shelf life of event content and increase discoverability for members searching for continuing education and programming. More info/register.

Host: Cadmium

Speakers:

Brooke Passy, CMP, DES, Senior Meeting Manager, Association Headquarters
Jessie Reyes, Vice President, Marketing, Cadmium

Wed 7/29 at 11 a.m. – Revenue Unplugged: Ask Us Anything About Non-Dues Revenue

This “Ask Us Anything” session brings together more than a century of combined experience helping associations design, diversify, and grow their revenue streams. Bring your toughest challenges and most curious “what ifs.” This is your chance to explore solutions that make sense for your members, mission, and market, such as creative twists on traditional sponsorships and partnerships; the value of aligning revenue goals with mission, member value, and sponsor value; current trends in pricing packaging, and corporate engagement; and strategies to move from one-off ideas or events to sustainable revenue programs. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Barbara Armentrout, Founder & Key Principal at BJA Solutions for Associations
Bruce Rosenthal, Principal at Bruce Rosenthal Associates, LLC
Dan Kowitz, Founder & CEO at JSB Partnership Consultants
Dr. Michael Carr-Tatonetti, Founder, Pricing Strategist at Pricing for Associations

Wed 7/29 at 11 a.m. – The AI Toolkit for Event Organizers: The Tools You Need and How to Use Them

Hear about the AI tools event teams are using right now to grow audiences, protect market share and cut the hours lost to manual work. Learn how AI is already delivering for organizers: audience growth and matchmaking, sponsor and exhibitor value, and the operational grind that eats your team’s week. Find out about tools most organizers have not even thought about yet: the AI “second brain” that turns your scattered notes, transcripts and reports into an always-on knowledge engine, and the agentic systems that do not wait for instructions but act on your goals. More info/register.

Host: Grip

Speakers:

Robyn Duda, Co-Founder & CEO, RacquetX
Ellen McCormack, Head of EMEA Sales, Clay
Ana Williams, Founder, The Hook Studio

Wed 7/29 at 12 p.m. – Practical AI for Sponsorship Sales: Real Tools, Real Workflows, Real Results

Explore practical ways association professionals use AI to streamline their business development workflows without losing the personal side of relationship building. See examples of how AI tools help turn meeting transcriptions into actionable follow-up, draft personalized sponsor proposals in minutes instead of hours, simplify post-event communication across multiple sponsors, and create more consistency and efficiency in day-to-day workflows. More info/register.

Host: Up10 Solutions

Speaker: Amy Michalski, Chief Business Development Officer, AIIM International

Wed 7/29 at 1 p.m. – Membership Innovation: Flipping the Script on Engagement

Learn how to uncover hidden assumptions that may be limiting the effectiveness of current membership and volunteer engagement strategies. Through reframing techniques, explore new ways to approach recruitment, retention, volunteer involvement, and member value creation. Explore belonging-centered engagement models designed to foster stronger connections, deeper participation, and long-term loyalty. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner at Volunteer Me by Meta-Dao

Wed 7/29 at 1 p.m. – The State of Associations

Hear a panel of association executives discuss leadership development and minimizing volunteer burnout for associations; how associations can best support members at the local level through chapters; the ways associations can engage with and appeal to various generations; and the leadership role associations play in addressing major challenges for staff, members, and their professions. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Howie Berman, MA, CAE, Executive Director, National PTA
Tonja Eagan, MPA, AAiP, CAE, CFRE, MXC, CEO and Executive Director, Kappa Delta Pi
Honna George, CAE, Chief Financial & Operating Officer, Computer Science Teachers Association

Wed 7/29 at 1 p.m. – Meetings Contract Clauses You Need to Know

Learn about the latest twists in meeting contracting, and the critical clauses that can make or break a meeting’s success. Topics will include price increases, AI innovations, staffing shortages, force majeure clauses, security issues and dealing with unpredictable government policies. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Joshua Grimes, Esq., Grimes Law Offices, LLC

Thu 7/30 at 12 p.m. – From Slides to Stories: Using AI to Repurpose Content

Hear how association marketing professionals (not AI experts!) are using AI to turn project recap notes into case studies, session slides into blog posts, and podcast transcripts into show notes. Get ideas, prompt templates, and new ways to make your content work harder for you and your organization. More info/register (ASAE members only).

Host: ASAE Marketing Professionals Advisory Council

Thu 7/30 at 2:30 p.m. – The State of Associations Report: What It Found and What to Do With It

If retention or non-dues revenue is on your plate this year, ASAE’s State of Associations report put numbers to exactly what you’re feeling. Amy Hissrich compiled it from a year of pulse polls, and she joins Dan Stevens live to get into the findings, what they mean in practice, and where to focus first. Bring a question—there’s live Q&A at the end. More info/register.

Host: Dan Stevens, President, TaleWind Digital

Guest: Amy Hissrich, MA, CAE, VP of International Affairs, ASAE

Thu 7/30 from 3 to 6 p.m. – Toast to Tech (Arlington VA)

Sip curated wines while exploring the latest technology trends shaping associations. Location: Arlington VA. More info/register.

Host: Association Women Technology Champions

Speakers:

Jill Treby, AWTC Board Member, Past Chair
Gretchen Steenstra, Delcor, Vice President, Client Strategy

Wed 8/5 at 11 a.m. – The Mindset Shift: Migrating from Legacy “AMS Thinking” to AI-Ready “CRM Thinking”

Learn about the operational and architectural differences between legacy “AMS thinking” and a relationship-centric, AI-ready “CRM thinking” approach. Hear about implementation partners, the right configuration of Salesforce tools to meet your association’s specific operational needs, and a structured vetting process to select a qualified implementation partner who understands association workflows. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jason Bailey, CTO at Bosma Enterprises IT Consulting

Wed 8/5 at 12 p.m. – Everyday Ethics in Every Situation

Host: AIOT

Speaker: Cecilia Sepp, founder, Rogue Tulips Consulting

If Association Brain Food has ever sent you to information you used, helped you earn CAE credits, or made Friday a little better, buying me a beer is a nice way to thank me.

Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 7.17.26

The weekly list of free educational events and resources for the association community

view of the creek between mountains at the end of the Curecanti Creek Trail, Gunnison, CO

Good reads for the association community

Agile online course development. This TopClass LMS post describes an agile approach to online course development. With short sprints, you can launch a minimum viable course in six to eight weeks, versus six to twelve months, then refine it based on learner feedback. For skills-based topics in high demand, this quicker timeline means you can offer what your members and customers need while the topic’s still hot.

Making a case for a membership app. Clowder’s latest post explains how to pitch a membership app to your board or boss. Their advice centers on tying your case to the board’s strategic priorities, then having answers ready for the four objections that usually come up: cost, adoption, existing tools, and staff workload.

Non-dues revenue. One of the most downloaded resources I’ve shared recently, Intuto’s 2026 Non-Dues Revenue Playbook pulls from discussions at RevUP 2025 Summit and Future Forward webinars. Their advice is aimed at associations where sponsorship, events, and education teams operate separately, each with their own goals and metrics. The report covers moving from transactional sponsorships to multi-year pathway models, putting your LMS to work as a revenue source, small-format events, and board alignment, plus a revenue readiness audit.

Advanced AI course for associations. Go beyond the basics with Association Academy’s Association AI Accelerator Certificate Course, a ten-week program designed for association professionals. Learn everything from advanced prompting for text and images to building custom GPTs and navigating AI ethics. In live weekly classes led by Chris Gloede, CAE, you’ll build advanced AI skills to use right away, plus earn up to ten CAE credits (including one ethics credit). Save $50 by using the referral code BRAINFOOD.

Mobile engagement. Mark Wallach (Engagement Mobile Strategies) describes where SMS (text messaging) fits into a member engagement strategy, whether you have a mobile app or not. He covers membership renewals, profile updates, events, and non-dues revenue tactics, then compares three SMS platforms.

Networking at events. Lowell Aplebaum (Vista Cova) flips the networking-reception question around, just in time for the ASAE Annual Meeting next month. Instead of asking whom you need to meet, ask who might benefit from meeting you—a reframe that changes what a room full of strangers feels like. He also makes the case for deciding what success looks like before you walk in the door, having a ‘home base’ person to recharge with during the event, and noticing the people standing alone at the edges.

Website redesign RFPs. Most website redesigns go sideways during the RFP process, not the project itself. Steward describes ten mistakes associations make before they ever get a proposal back. A well-run RFP process leads to sharper proposals and a smoother selection decision process.

Adult friendships. Pranav Jain opens his essay for The Times of India by describing how adult friendships dissolve without the rituals or grieving rites that follow romantic breakups. Adulthood removes the proximity and regularity of close relationships formed at school or college. Now he’s constantly aware of his friends online while growing more distant from them.

Event redesign. Bill Zimmer (360 Live Media) builds his event redesign framework around one question: “What is this event here to help people do?” From there he gets specific: What’s the real purpose of a luncheon versus a general session? Does a first-time attendee need the same experience as someone who’s been coming for years? His ‘neighborhooding’ idea for exhibit halls could be an easy first experiment for your own show.

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing, buying me a beer is much appreciated. Thanks!

You never grow old at the table

I came up with a loose recipe for salmon with poblano and chipotle corn cream sauce a few summers ago. After making it again last week, I added a note to the recipe to double the sauce because it’s amazingly delicious on fried eggs too. The ingredients are: poblano pepper, red and orange bell pepper, jalapeño, onion, garlic, corn kernels, evaporated milk, chipotle en adobo, and cilantro.

A neighbor brought us some tomatoes, so I took advantage of my basil abundance to make white beans with tomato and basil. It’s another flexible recipe that includes onion, garlic, canned cannellini beans, Aleppo pepper flakes, any type of fresh tomatoes, fresh basil, Parmesan, Romano, and lemon juice. On the side, the old faithful: roasted broccoli with red onion, garlic powder, and smoked paprika.

Pork Milanese is an easy recipe to make once you set up your dredging station. I served it with mushroom gravy out of the freezer. I had a lot of the gravy left over after making jagerschnitzel earlier this year. Beans and broccoli on the side.

Bananas are ripening faster than I can eat them, so I made two loaves of banana bread this past weekend. This time, I adapted the Bon Appétit recipe by using all whole wheat flour, sour cream, and sliced almonds.

Fri 7/17 at 3 p.m.* – Nonprofit Consultants Collaborative Monthly Networking Meeting

This monthly networking meeting is organized by consultants for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend. This month’s topic is Revisiting Collaboration, plus we’ll share good news and take questions from the group. More info/register.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

*All events are online at Eastern Time unless otherwise noted.

Mon 7/20 at 8 a.m. – Don’t Compete with A.I. – Build a Moat (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal & Founder, Rogue Tulips Consulting

Guest: AJ Sallis, CEO, Intuto

Tue 7/21 at 10:30 a.m. – Meditation Skills for Busy Lives

Host: Association Women Technology Champions

Meditation leader: Moira Edwards, Owner & President, Ellipsis Partners

Tue 7/21 at 12 p.m. – CRVM Crunch and Munch

Join us for an interactive discussion regarding best practices, challenges, and wins in component relations and volunteer management. These meetings are open to all ASAE members—insights and questions welcomed. More info/register (ASAE members only).

Host: ASAE Component Relations Volunteer Management Advisory Council

Tue 7/21 at 1 p.m. – Beyond the Plan: Navigating Common Strategic Planning Pain Points

Explore the most common pain points that prevent strategic plans from turning into meaningful action, from early-stage readiness and stakeholder engagement to implementation and lasting impact. Learn how to design a more intentional, inclusive, and action-oriented process that supports real follow-through beyond the planning phase. 1 CAE credit. More info/register.

Host: Event Garde

Speakers: Dilhara Muthukuda, Director, Facilitation Services, and Lindsay Thomas, Director, Client Engagement, Event Garde

Tue 7/21 at 2 p.m. – Growing Chapters That Attract Members: Turning Experience into Results

Explore how association staff can better support chapters in creating environments that members want to join—and stay part of. Connect the dots between internal chapter culture, member engagement, and outward perception, showing how positive experiences inside the chapter naturally translate into stronger growth. Learn about a simple set of metrics that can help you and your chapter leaders better understand how they’re doing—from engagement to participation trends—and how to use those insights to have more effective conversations and guide smarter decisions. 1 CAE credit. More info/register.

Host: re:Members

Tue 7/21 at 2 p.m. – AI Is Moving Fast. Are Your People Moving With It?

Your staff want to adapt, and research shows they’re actively asking for AI education. The gap isn’t apathy; it’s that most organizations haven’t built the structures or culture to meet that demand. Learn what AI change management actually looks like for mission-driven organizations and executives leading the strategy. More info/register.

Host: Momentive Software

Speakers:

Mary Connor, CAE, AAiP, Chief Strategy Officer, Stringfellow Management Group
Dustin Radtke, Chief AI Officer, Momentive Software
Rich Vallaster, CEM, QAS, AAiP, Sr. Director of Industry Strategy, Momentive Software

Wed 7/22 at 11 a.m. – From “What We Do” to “Why Members Care”: Building a Stronger Association Value Proposition

Learn about a practical brand strategy framework to clarify who your association serves, what you offer, why it matters, and how you deliver value differently. Using the same approach Mercury Creative Group uses when building brand guides with clients, find out how to write a value proposition and strategy statement that support stronger messaging, better internal alignment, and more meaningful member engagement. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Cheri Quinn, Director of Brand Strategy, and Emily Youngblood, Client Services Director at Mercury Creative Group

Wed 7/22 at 12 p.m. – Making the Leap: Transitioning from Association Professional to Consultant

Are you thinking about turning your association experience into a consulting business? Hear former association staff members who made the leap and built successful consulting practices talk about lessons learned, common challenges, pricing considerations, client acquisition strategies, and building a successful consulting business. More info/register.

Hosts: Association Latinos and the ASAE Consultant Content Task Force

Speakers:

Amber Worthen, Email Maven
Michael Carr-Tatonetti, CPP, CAE, Pricing for Associations
Ana María Rivera-Pramuk, Associate Creative
Michael Pereira, CAE (moderator), School Nutrition Association

Wed 7/22 at 12 p.m. – Redefining Personal Brand: Beyond the Red Glasses

All of us deserve to be seen in 3D—with our personality, knowledge, expertise, and skills, we are all multidimensional. This discussion will explore our public facing selves, the question of perception, personal branding, and the dilemma of how we judge so often based on the surface, not what is inside. More info/register.

Host: Association Women Technology Champions

Speaker: Cecilia Sepp, Principal, Rogue Tulips

Wed 7/22 at 12 p.m. – The Event Signal Stack: Using Event Data to Power Smarter Marketing

Events produce powerful behavioral signals that can inform segmentation, personalization, lead and member scoring, and long-term engagement strategies. Explore how to identify, capture, and activate the right event data to fuel smarter marketing decisions. Learn how to move beyond basic metrics and use event interactions to trigger more relevant outreach, improve reporting, and connect events to broader lifecycle and revenue goals. More info/register.

Host: HighRoad Solutions

Speakers: Garra Swayne, Strategic Account Manager, and Maneesha Manges, CXO, HighRoad Solutions

Wed 7/22 at 12 p.m. – The Trust Economy: Why Donor Trust Is Harder to Earn—and How to Win It Back

89% of nonprofit executives say donor trust is harder to earn today than three years ago, and it now ranks as the #1 organizational priority for the year ahead. Drawing on new research from 500 U.S. nonprofit executives, hear where trust is breaking down and what the organizations earning it are doing differently. More info/register.

Host: Momentive Software

Speakers:

Patrick Gotham, Senior Vice President, CCS Fundraising
Tirrah Switzer, CAE, Vice President, Product Marketing, Momentive Software

Wed 7/22 at 12 p.m. – Mind the Gap: Succession Planning for Nonprofits

When a longtime accountant, finance leader, or other key staff member leaves, nonprofit organizations, especially lean ones, can face significant disruption without a clear plan in place. Explore practical succession planning strategies, including how to assess your current financial structure, identify vulnerabilities, and evaluate staffing, outsourcing, and technology options to support continuity. More info/register.

Host: Your Part-Time Controller

Wed 7/22 at 1 p.m. – The Strength of Associations: Volunteering Around the World

Explore how associations can harness volunteering as a strategic asset to drive engagement, strengthen member value, and expand global impact. Learn how volunteering practices vary around the world, what motivates individuals in different cultural contexts, and how expectations of volunteer roles can differ significantly across geographies. Hear practical strategies to help you recruit, engage, and support volunteers effectively—no matter where they are. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Pietro Macchiarella, Senior Director of Data and Insights at YPO
Jim Piechowski, CAE, Vice President of Strategic Partnerships at Holmes Corporation

Wed 7/22 at 1 p.m. – Grow Your Leadership Presence: Next Gen’s Desire for Confident Communication

Learn how to communicate your value without feeling like you’re bragging, initiate conversations that build trust with senior leaders and peers, and strengthen your confident communication and leadership presence. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: speaker, coach, and consultant Christy Renee Stehle

Wed 7/22 at 2 p.m. – The Revenue Playbook: 3 Strategies Associations Are Using to Turn Learning Into Their Growth Engine

Hear firsthand from learning leaders at three associations who are rewriting the online learning playbook by driving six- and seven-figure revenue gains across three distinct strategies. Get actionable insights on B2B distribution models, exam prep as a revenue engine, and microcredentials as market expansion. 1 CAE credit. More info/register.

Host: ASAE

Speakers:

Andrea Anderson, RDN, CD, Director, Online Clinical Content, Academy of Nutrition and Dietetics
Dave Meginley, aPHR, GPHR, HR Certification Institute
Morgean Hirt, Director of Credentialing, Association for Talent Development
Ashish Rangnekar, CEO and Co-Founder, BenchPrep

Wed 7/22 at 2 p.m. – MasterTHIS: Discoverability & Distribution

As audiences turn to AI platforms for answers, traditional metrics are giving way to citations and share of voice in AI-driven discovery. Meanwhile, zero-click behaviors hide your best marketing, with buyers discovering brands through podcasts, social feeds, and AI answers before appearing in analytics as anonymous “Direct” traffic. Learn which owned and earned content formats most influence AI visibility and citations; how to shape and control your brand narrative for AI-driven discovery; and how to improve authority and earn citations in AI search. More info/register.

Host: Content Marketing Institute

Speakers:

Erik Carlson, CEO, Notified
Amanda Natividad, Chief Evangelist, SparkToro

Wed 7/22 at 2 p.m. – Secrets to a Smooth Run of Show

Hear strategies for preparing teams to handle any issues that might arise with calm and confidence. Learn how to optimize the event agenda for better flow and engagement; keep speakers, vendors and staff in sync throughout the event; ensure emergency preparedness; and establish a crisis communication plan. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Tonisha Landry, Chief Event Strategist, KAK & CO
Elise Schoening (moderator), Editor, Meeting News; Senior Editor, Northstar Meetings Group

Thu 7/23 at 11 a.m. – Designing Events That Help Audiences Make Sense of Uncertainty and Change

Audiences don’t come for sessions and slide decks. What people really want is to make sense of what is happening in their industry, understand where things are headed, and see their role in what comes next. Hear how the Institute for Credentialing Excellence (ICE) designs their events to help their audiences make sense of how their industry is growing and changing. With foresight summits, experiential learning formats, and curation for career stage, ICE is advancing both credentialing and the community, while growing their events. More info/register.

Host: Smithbucklin

Thu 7/23 at 12 p.m. – Beyond the Hype: Practical AI Strategies in Learning & Development

AI tools are everywhere, but adopting them without a strategy creates more problems than it solves. Explore what AI actually does well in learning and development, where human expertise remains essential, and what this shift means for your role. Get a clear framework for thinking about AI in your own workflows and a free resource to take back to your organization. More info/register.

Host: Forj

Speakers:

Tracy King, Chief Executive Officer, InspirEd
Terri Herrmann, Chief Marketing Officer, Forj

Thu 7/23 at 12 p.m. – When Dues Aren’t Enough: Revenue Strategies for Associations Facing a Changing Membership

62% of members now pay their own dues, and cost remains the #1 reason they leave. A growing gap between what associations offer and what members value is putting long-term revenue at risk, but this moment also presents a real opportunity for organizations willing to adapt their model. Hear about research and strategies that will help you reinvigorate member loyalty. More info/register.

Host: Momentive Software

Speakers: Chris Capistran, Vice President, Industry Strategy, and Chelsey Wilson, Senior Product Marketing Manager, Momentive Software

Thu 7/23 at 1 p.m. – Assessing Your Association’s Technical Debt

Explore how associations can identify, assess, and prioritize technical debt across their digital ecosystem. Learn about the hidden operational and financial costs of technical debt, common warning signs, and practical approaches to modernizing systems without unnecessary disruption. Get a practical framework to assess your current digital environment and the Causeis Technical Debt Assessment Blueprint to support future planning and digital transformation initiatives. More info/register.

Host: Causeis

Thu 7/23 at 2 p.m. – Stop Guessing: How AI Is Changing the Way Associations Get Found Online

Learn what AI-driven search actually rewards in 2026 and walk through a simple content engine that turns one thing you already create: an event recap, a member story, even a webinar like this, into five pieces of content that get surfaced and cited by AI. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: Amber Farrell

Thu 7/23 at 2 p.m. – Fill the Pipeline: What Gen Z and Millennials Actually Need From Your Event

By the end of 2026, Millennials and Gen Z will make up nearly three-quarters of the workforce—yet most associations struggle to convert younger attendees into long-term members. Learn what works, what doesn’t, and how to apply it before your next event. More info/register.

Host: Momentive Software

Speakers:

Michelle Baughman, Manager, Exhibits and Sponsorship, America Society of Landscape Architects
Daniel Martin, Managing Director, Development, American Society of Landscape Architects
Rich Vallaster, CEM, QAS, AAiP, Sr. Director of Industry Strategy, Momentive Software

Thu 7/23 at 3 p.m. – What Smart Associations Are Doing Now? AI Trends for Associations

Learn what early adopters have learned since the start of the year: which AI tools delivered on their promise, which ones didn’t, and what the next wave of practical applications looks like for associations heading into Q3 and Q4. Hear real implementation stories: the wins, the surprises, and the lessons learned. Get an updated view of where AI is delivering measurable value in the association space, a set of low-risk use cases you can test immediately, and a framework for building your own AI adoption roadmap. More info/register.

Host: Member Lounge

Speaker: Amanda Doimo, Marketing Specialist, Member Lounge

Thu 7/23 at 4:30 p.m. – Learning Happens Everywhere: Are You Designing for It? (Alexandria VA)

Join us for an evening of learning, conversation, and connection with fellow event professionals in a relaxed, friendly setting. Come ready to think outside of the box, share ideas, and leave with insights you can implement right away. The session is grounded in Part 2 of the upcoming Freeman Trends Report on Learning, which builds on the foundational framework introduced in Part 1. Dig into the research and talk through what it means for how you design your events. Location: Alexandria VA. More info/register.

Host: Freeman

Mon 7/27 at 11 a.m. – The Career Playbook Senior Leaders Don’t Tell You About

Host: Association Women Technology Champions

Speakers:

Nealy Wheat, CAE, SPHR, Chief Financial & Administrative Officer, American Society for Nondestructive Testing (ASNT), and Interim Executive Director, ASNT Foundation
Lauren Nachstein, Vice President of Customer Experience, Construction Financial Management Association
Terri Herrmann, CMO, Forj

Tue 7/28 at 11 a.m. – Association Women Technology Champions Open Doors

Open Doors is a monthly online gathering for AWTC members—45 minutes designed for genuine connection, discussion, and problem solving. With rotating hosts from the AWTC community and other leaders in the field, it’s a space to meet new members, deepen existing relationships, and tap into the collective expertise. Each session opens with an ice breaker, moves into a featured topic or AMA, and includes a “Situation Room” where members can bring a real challenge and gather insight from peers. More info/register.

Host: Association Women Technology Champions

Tue 7/28 at 1 p.m. – Top 10 Mistakes NFP Finance Teams Make in Reporting and Planning

Host: UST Education

Speakers: Corey Barak, Sr Sales Rep—Industry Solutions (NFP), and Rose Shah, Sr. Sales Rep—Industry Solutions, Solver

Wed 7/29 at 11 a.m. – Revenue Unplugged: Ask Us Anything About Non-Dues Revenue

Host: UST Education

Speakers:

Barbara Armentrout, Founder & Key Principal at BJA Solutions for Associations
Bruce Rosenthal, Principal at Bruce Rosenthal Associates, LLC
Dan Kowitz, Founder & CEO at JSB Partnership Consultants
Dr. Michael Carr-Tatonetti, Founder, Pricing Strategist at Pricing for Associations

Wed 7/29 at 12 p.m. – Practical AI for Sponsorship Sales: Real Tools, Real Workflows, Real Results

Host: Up10 Solutions

Speaker: Amy Michalski, Chief Business Development Officer, AIIM International

Wed 7/29 at 1 p.m. – Membership Innovation: Flipping the Script on Engagement

Host: UST Education

Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner at Volunteer Me by Meta-Dao

Thu 7/30 at 2 p.m. – What Board Members Think (WBMT) Report Launch

The briefing will include a sixty-minute period of presentation/question & response and a 30-minute open discussion with Jeff. More info/register.

Host: Jeff De Cagna, Executive Adviser, Foresight First

If Association Brain Food has ever sent you to information you used, helped you earn CAE credits, or made Friday a little better, buying me a beer is a nice way to thank me.

Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 7.10.26

The weekly list of free educational events and resources for the association community

petroglyphs in Domiguez Canyon outside Olathe, Colorado

Good reads for the association community

Selling courses to non-members. Most associations build their course catalog around members, tack on a non-member surcharge, and call it a day. Apti says you’re leaving non-dues revenue behind. Their post covers selecting the right courses for non-member buyers, rewriting descriptions so outsiders know what’s in it for them, and setting a member discount that keeps dues worthwhile without pricing non-members out.

All-about-you marketing. Andy Fabian of Mighty Citizen says most association copy has too many sentences starting with “we” and “our.” He borrows the “curse of knowledge” concept to explain why: association staff spend 40 hours a week thinking about their own programs, while members think about them for maybe 40 minutes a year. His fix is a simple formula: take any feature, add “so you can,” and you’ve got the benefit readers care about.

Advanced AI course for associations. Go beyond the basics with Association Academy’s Association AI Accelerator Certificate Course, a 10-week program designed for association professionals. Learn everything from advanced prompting for text and images to building custom GPTs and navigating AI ethics. In live weekly classes led by Chris Gloede, CAE, you’ll build advanced AI skills you can use right away, plus earn up to ten CAE credits (including one ethics credit). Save $50 by using the referral code BRAINFOOD.

Online learning strategy. A learning management system only delivers results to your members and association when there’s an online learning strategy behind it. D2L’s guide explains how to lay the strategic groundwork (resources, stakeholders, obstacles), then move through vision, purpose, goals, KPIs, milestones, and a communication plan for rolling it out. The guide includes stakeholder-mapping and obstacle/opportunity worksheets.

Membership value. Sherry Budziak of .orgSource makes the case that associations need to move from a benefits mindset to an outcomes mindset. Members only care about whether your association is helping them right now, not how many benefits you offer. They compare their membership experience to every other digital experience they have, so vague value propositions are quickly ignored.

Membership status confusion. In one association’s survey, 23% of former members and 15% of people who’d never joined said they were still current members. Tony Rossell says this kind of confusion isn’t unusual. Another issue: per MGI’s Membership Marketing Benchmarking Report, “forgot to renew” is one of the top reasons for lapsed memberships. His post recommends renewal tactics, since relying on email reminders won’t fix the problem.

Value of microcredentials to employers. Don Rudawsky looks at new data on what makes microcredentials meaningful to employers. He cites a Coursera finding that 82% of employers favor credentials developed with industry partners over those designed solely by academic institutions. But he says a credential only proves its worth when the candidate can articulate what it represents.

Event disconnect. Danielle Duran Baron (School Nutrition Association), writing for ASAE, describes how three million people chased 3,000 tickets to a beauty expo—tickets that were gone in minutes. Sephora and Ulta built the event around what attendees should feel, do, and become. She also points out that associations typically split event responsibilities between marketing and education teams. Sephora, Ulta, and Dreamforce treat the whole event as one product with a single owner.

Snacks

The most valuable learning at events happens between sessions. | John Nawn (The Event Strategy Network)

Study says remote work, not AI, is stifling the Gen Z job market. | Dave Lozo, Morning Brew

Many Gen Zers are missing a sense of meaning or purpose in life. I think association membership could help fill that gap. | Katherine Senseman, Gallup

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing, buying me a beer is much appreciated. Thanks!

You never grow old at the table

A dish with heat, like firecracker salmon, hits the spot in the summer. On the side, a zucchini and summer squash sauté with red bell pepper, jalapeño, carrot, onion, garlic, tomato, and lots of basil, plus a big roasted sweet potato.

The next night, we had New England baked cod (aka Mummy Lorraine cod) for dinner. In my version, I add lemon zest and garlic powder—no need for the juice if you do it this way. I save the naked lemon for something else.

I doubled the recipe when making spicy southern hot corn for our cookout on the 4th of July, and added onion to the mix. My recipe notes say, “So damn delicious, the best corn dish I’ve ever had,” a description that stands up over time.

Smoked Gouda and chorizo stuffed jalapeños are always a hit. As usual, I used ground chorizo and sour cream in the recipe. To make portions more manageable, I cut the large jalapeños in half crosswise. Add cilantro to the mix or sprinkle it over the cooked peppers.

To avoid heating up the house the day of the party, I made both these dishes the day before. I looked for a pressure cooker recipe for the following night so I didn’t have to turn on the oven. Chicken tinga sounded like a winner—and it was. I added jalapeño and tomatillos to the recipe. I also added more chicken broth to the pressure cooker because I got a “burn” notice when using the amount suggested by the recipe. Boy oh boy, this is good chicken. We had it in wheat tortillas with guacamole, salsa, and hot sauce.

FYI, my standard guacamole recipe includes avocado, tomato, sweet or red onion, jalapeño, garlic, cilantro, ground cumin, chile powder, lime juice, salt, and pepper.

For the chicken tinga sides, we had leftover spicy southern hot corn, plus a refreshing salad I made from leftover burger toppings and other ingredients: slices of tomato and sweet onion with American cheese, basil, chives, dried oregano, and balsamic vinaigrette. Let nothing go to waste!

Mon 7/13 at 8 a.m.* – Mental Health in the Workplace (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal & Founder, Rogue Tulips Consulting

Guest: Cynthia Lockrey, Communications Expert, Lockrey Communications

*All events are online at Eastern Time unless otherwise noted.

Mon 7/13 at 12 p.m. – Membership Mondays: Gold Circle Award Winning Stories: How Associations Achieved Extraordinary

The ASAE Gold Circle Awards celebrate excellence in association membership, marketing, and communications. Learn from the best in the business, as several 2026 Gold Circle Award winners share how they transformed ideas into results. Explore innovative membership, marketing, and communications strategies and gain inspiration to elevate your association’s programs and advance your mission with proven, award-winning approaches. More info/register (ASAE members only).

Host: ASAE

Tue 7/14 at 12 p.m. – 12 Months to Belonging: A Member-Centric Onboarding Experience

Through monthly, theme-based touchpoints, discover actionable strategies to create an onboarding experience that fosters belonging, encourages participation, and inspires enthusiasm. Learn how to design a journey that makes every new member feel valued and connected from day one. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: member engagement expert Jennifer Nanni

Tue 7/14 at 12 p.m. – Tech Tuesday: Does Your Data Support Your Strategy or Is Your Data Just Driving You Crazy?

We have all been there. You spend months drafting a beautiful strategic plan, only to realize your actual data infrastructure cannot track or measure any of it. Reggie and David are skipping the slide decks and frameworks to have an honest, high-stakes chat about the messy reality of walking a strategy down to your actual data needs. More info/register (ASAE members only).

Host: ASAE

Facilitators:

Reggie Henry, Chief Information and Performance Excellence Officer, ASAE
Dave Coriale, President, DelCor Technology Solutions

Tue 7/14 at 2 p.m. – From Meetings to Movements: How Associations Can Design Lasting Legacy and Impact

Drawing on Destination Canada’s new Legacy & Impact Study, this session explores how meetings can become powerful tools for advancing strategic priorities, strengthening professional communities, influencing policy and accelerating innovation.

1 CAE credit. More info/register.

Host: ASAE

Speakers:

Genevieve Leclerc, Co-founder and CEO, Meet4Impact
Virginie De Visscher, Executive Director of Business Events, Destination Canada

Wed 7/15 at 11 a.m. – Scenario Planning for Nonprofit Associations: Building Resilience and Sustaining Impact

Explore practical approaches to scenario planning and revenue diversification that support financial sustainability. Learn how to build and evaluate ‘what-if’ financial scenarios, identify strategies to diversify and stabilize revenue streams, assess growth and expansion opportunities, and apply key questions and best practices throughout the planning process. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Teresa Henderson, Association Practice Leader at Your Part-Time Controller

Wed 7/15 at 12 p.m. – Turn Learning into Revenue: A Playbook for Associations and Chambers

Learn how to identify the key characteristics that distinguish high-performing education programs from traditional CE-credit-only offerings, using real-world case study examples; evaluate and modernize an existing learning program for greater member engagement and non-dues revenue potential; and use AI to scale and accelerate education program results without significantly increasing costs or staff time. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: Dr. Angela Robbins

Wed 7/15 at 1 p.m. – The AI Strategy Sprint

Without a clear AI strategy, many associations end up with disconnected pilots, unclear ownership, and little evidence of member value. Learn about the AI Strategy Sprint: a practical, half-day process designed to help executive teams assess where they are, identify the AI opportunities that matter most, make necessary trade-offs, and leave with a concise, board-ready plan. Learn how to use a Jobs-to-Be-Done lens to keep the discussion focused on real member and organizational outcomes, not technology for its own sake. More info/register.

Host: AIOT

Speakers:

David Schulman, founder, Associations Rewired
Mike Feinson, president, Engaged Strategies

Wed 7/15 at 1 p.m. – Driving Success: The Entrepreneurial Edge of Small Associations

Learn how to apply entrepreneurial thinking and organizational agility to respond more effectively to changing member needs, identify governance practices that empower staff innovation while maintaining appropriate board oversight, utilize strategic budgeting and program evaluation tools to align resources with mission and strategic priorities, and assess opportunities to leverage technology to improve efficiency and expand organizational capacity. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Terry Monroe, CAE, Founder and CEO, LeanStrategies
Kelsea Watson, CAE, Vice President of Marketing and Communication Strategy, National Society of Professional Engineers

Wed 7/15 at 1 p.m. – Are We Even Allowed to Put That into ChatGPT (Copilot, Claude, etc.)?

Hear about an association-specific AI policy framework you can actually adapt, not a generic corporate template that ignores how associations work. Learn which parts matter most for membership organizations: when gen AI tool use is authorized, protecting member data, governing speaker and certification content, deciding when AI use needs to be disclosed, and setting up the human oversight that keeps your association accountable. Learn about data privacy, intellectual property, and the fine print most policies miss. Get a clear sense of what your policy should include, which decisions only leadership can make, and where you might need legal counsel at the table. More info/register.

Host: Lada Consulting

Speakers:

Dr. Cathy Lada, President at Lada Consulting
Attorney Mark Franco, Partner at RIMON

Wed 7/15 at 2 p.m. – Top Strategies to Get Your Content Cited by AI

Learn which AEO and content trends are shaping visibility in 2026—and which ones to deprioritize; why brand reputation, proprietary research, and human expertise are becoming core content differentiators; how to structure content for AI citations; and how to balance human-first content with the needs of LLMs, agents, and emerging AI search experiences. More info/register.

Host: Content Marketing Institute

Speakers: Shannon Vize, Content Marketing Director, and Conor Baker, Content Marketing Manager at Conductor

Wed 7/15 at 2 p.m. – Ask the Attorney: AI Pitfalls

Learn how event professionals are using AI tools in practice and where things can go wrong. Hear where AI is and is not useful, why human oversight remains critical, and the practical guardrails that help teams capture efficiencies, while maintaining quality and protecting the business. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speaker: Emily Hardin, associate general counsel for Maritz

Wed 7/15 at 7:30 p.m. – How to Communicate ROI When Budgets Are Tight

Learn why members may struggle to see value, and how this affects joining and renewal decisions; how budget pressure changes the way members assess membership ROI; how to move from listing benefits to communicating practical, real-world outcomes; how member needs, engagement data, feedback and stories can help prove value; and how to show value throughout the year with clear, member-first messaging. More info/register.

Host: Higher Logic

Speakers:

Michelle Lelempsis, Founder and CEO of Causeis
Clare Fleming, Project and Engagement Lead, and Tina Horwood, Member Engagement Lead from Tandem

Thu 7/16 from 12 to 1:30 p.m. – Looking Forward 2026 Solutions: The Association Strategies Essential to Success

Get a first look at data from Looking Forward® 2026 Solutions, yearly research that tests 120 strategies currently being implemented by associations. Learn about the key strategies associations believe are critical to success and why they are so essential to the future of associations, the principal challenges facing association strategy as the sector continues to change in relation to current events, and what the 5-year trends are saying about the future solutions that should be implemented. 1.5 CAE credits. More info/register.

Host: Association Lab

Speakers: Dean A West, FASAE, Founder and President, and Nikki Golden, CAE, Managing Director, Association Laboratory

Thu 7/16 at 12 p.m. – How to Be a Great Podcast Guest

Learn how to communicate your expertise clearly, confidently, and memorably as a podcast guest. Hear how to prepare for podcast appearances, including the importance of strong audio setup and using a quality microphone, as well as tips for structuring thoughtful, conversational answers. Learn how to anchor key ideas with stories, create memorable soundbites, avoid common pitfalls, and amplify podcast episodes through social media. More info/register.

Host: Association Women Technology Champions

Speakers:

Joanna Pineda, CEO and Chief Troublemaker, Matrix Group
Gretchen Streenstra, VP of Client Strategy, Delcor

Thu 7/16 at 12:30 p.m. – From Manual Tasks to Meaningful Work: Practical AI for Association Operations

Learn how associations are using AI to reduce manual effort, automate repetitive tasks, and simplify everyday workflows: streamlining reporting, connecting data across platforms, and creating more reliable insights for leadership. Get a clearer understanding of where AI can deliver immediate value and how to start small while building momentum. 1 CAE credit. More info/register.

Hosts: Insight Guide and BJA Solutions for Associations

Speakers:

Gregory Cohen, Chief Financial & Operations Officer, American Society of Landscape Architects
Andy Steggles, CEO and Founder, Insight Guide
Barbara Armentrout, CAE (moderator), Founder, BJA Solutions for Associations
Teri Carden (hostess), COO, Insight Guide

Thu 7/16 at 1 p.m. – Insourcing vs. Outsourcing IT: Not An Either/Or Decision

Learn about the various components of IT management, the operational risks and opportunities tied to each component, common management models (insourced, outsourced, or co-managed IT), and the key variables to consider when choosing the right model for your association. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Heinan Landa, Founder & CEO, and Chris Abel, Manager of Consulting Services, Optimal Networks

Fri 7/17 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

This monthly networking meeting is organized by consultants for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend. This month’s topic is Revisiting Collaboration, plus we’ll share good news and take questions from the group. More info/register.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Tue 7/21 at 10:30 a.m. – Meditation Skills for Busy Lives

Host: Association Women Technology Champions

Meditation leader: Moira Edwards, Owner & President, Ellipsis Partners

Tue 7/21 at 1 p.m. – Beyond the Plan: Navigating Common Strategic Planning Pain Points

Host: Event Garde

Speakers: Dilhara Muthukuda, Director, Facilitation Services, and Lindsay Thomas, Director, Client Engagement, Event Garde

Tue 7/21 at 2 p.m. – Growing Chapters That Attract Members: Turning Experience into Results

Host: re:Members

Tue 7/21 at 2 p.m. – AI Is Moving Fast. Are Your People Moving With It?

Host: Momentive Software

Speakers:

Mary Connor, CAE, AAiP, Chief Strategy Officer, Stringfellow Management Group
Dustin Radtke, Chief AI Officer, Momentive Software
Rich Vallaster, CEM, QAS, AAiP, Sr. Director of Industry Strategy, Momentive Software

Wed 7/22 at 11 a.m. – From “What We Do” to “Why Members Care”: Building a Stronger Association Value Proposition

Host: UST Education

Speakers: Cheri Quinn, Director of Brand Strategy, and Emily Youngblood, Client Services Director at Mercury Creative Group

Wed 7/22 at 12 p.m. – Redefining Personal Brand: Beyond the Red Glasses

Host: Association Women Technology Champions

Speaker: Cecilia Sepp, Principal, Rogue Tulips

Wed 7/22 at 12 p.m. – The Trust Economy: Why Donor Trust Is Harder to Earn—and How to Win It Back

Host: Momentive Software

Speakers:

Patrick Gotham, Senior Vice President, CCS Fundraising
Tirrah Switzer, CAE, Vice President, Product Marketing, Momentive Software

Wed 7/22 at 1 p.m. – The Strength of Associations: Volunteering Around the World

Host: UST Education

Speakers:

Pietro Macchiarella, Senior Director of Data and Insights at YPO
Jim Piechowski, CAE, Vice President of Strategic Partnerships at Holmes Corporation

Thu 7/23 at 12 p.m. – When Dues Aren’t Enough: Revenue Strategies for Associations Facing a Changing Membership

Host: Momentive Software

Speakers: Chris Capistran, Vice President, Industry Strategy, and Chelsey Wilson, Senior Product Marketing Manager, Momentive Software

Thu 7/23 at 2 p.m. – Fill the Pipeline: What Gen Z and Millennials Actually Need From Your Event

Host: Momentive Software

Speakers:

Michelle Baughman, Manager, Exhibits and Sponsorship, America Society of Landscape Architects
Daniel Martin, Managing Director, Development, American Society of Landscape Architects
Rich Vallaster, CEM, QAS, AAiP, Sr. Director of Industry Strategy, Momentive Software

If Association Brain Food has ever sent you to information you used, helped you earn CAE credits, or made Friday a little better, buying me a beer is a nice way to thank me.

Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 7.3.26

The weekly list of free educational events and resources for the association community

Dominguez Canyon outside Olathe, Colorado

Good reads for the association community

Soft skills training. The label “soft skills” has always undersold what it describes—and AI is making soft skills gaps more costly. TopClass LMS says associations are better equipped than generic training companies like LinkedIn Learning to teach communication, critical thinking, conflict management, and related human skills. Soft skills programs, they argue, may be the most overlooked opportunity for growing non-dues revenue.

Selling education to employers. Most associations sell online courses to individual members and let the bigger opportunity go untapped. Apti makes the case for building a corporate sales model and explains how to package and price courses for employer buyers, identify your warmest leads, and avoid treating a group deal like a supersized individual enrollment.

AI tool evaluation. Your board wants an AI strategy, vendors are flooding your inbox, and staff are asking which tools to use. Dennison & Associates’ guide for associations offers a methodical evaluation process. It opens with a warning that the biggest mistake associations make with AI is buying a tool before defining the problem. It also includes a ten-question checklist for pressure-testing any AI tool purchase before you commit.

Association Career Corner. This week, Helen Mosher announced the launch of Association Career Corner, “a new professional community focused on networking, mentorship, practical career resources, and thoughtful conversations about building a career in associations.”

Research on association pressures. Association Laboratory’s annual Looking Forward® study has tracked association sector pressures for over a decade. The 2026 findings highlight a shift: the challenges are structural now, not programmatic. Their data shows growing employer influence on member participation decisions, fragmenting professional identity, eroding competitive barriers, and governance structures built for a different era. Association Lab argues that refining programs and tactics, without examining underlying assumptions and models, will make adaptation harder over time.

AMS AI functionality. AI features are showing up in every AMS demo right now. Beacon Tech Research’s post helps you distinguish between value and marketing. It suggests five due-diligence questions to ask AMS vendors that focus on AI ownership, data privacy, underlying provider, output accuracy, and long-term cost of AI features.

Board challenges. Association board governance ranks among the most complex in the nonprofit sector because boards don’t operate alone. Behind each one sits a network of committees, chapters, and task forces, each with its own calendar and obligations, mostly managed through email chains, shared drives, and PDF attachments. OnBoard describes the fallout: tedious meeting prep, unprepared directors, fragmented records, and institutional memory lost during leadership transitions. It also covers what dedicated board platforms add, including AI for summarizing board books and drafting minutes.

Microcredentials. Microcredentials earn long-term member and employer trust only when associations get the design and pricing right. Dr. Michael Tatonetti (Pricing for Associations) explains what makes microcredentials credible and durable: rigorous assessment, renewal-based pricing, strategic bundling, and knowing when a program shouldn’t become a microcredential at all.

Panel sessions. Don’t even think of running a panel session without reading this first. Jeffrey Cufaude (Facilitate Better) lays out six concrete opportunities to rethink panel design and facilitation—including pre-event seeding, room setup, assertive facilitation techniques, and closing techniques—so attendees are engaging with expertise instead of passively enduring it.

Snacks

Explore this running list of opportunities to read with others on Substack. | Christina Bieber Lake, Art & Soul

If you need CAE credits, check out Ed Rigsbee’s 40 workshops—nine of them are one-hour Ethics workshops. Note: you’ll need to pass a test to earn the credit.

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing, buying me a beer is much appreciated. Thanks!

You never grow old at the table

For our wedding anniversary dinner, I made crab and spinach stuffed flounder. The stuffing contained crab, spinach, cream cheese, green onion, Parmesan, basil, garlic powder, bread crumbs, melted butter, and Creole seasoning. On the side, Brussels sprouts roasted with bacon, onion, garlic powder, and cayenne.

With half a head of green cabbage sitting in the fridge, I knew one of our favorite skillet dishes would end up on the menu. This time, the recipe included hot Italian sausage, onion, red bell pepper, broccoli stems, sugar snap peas, garlic, red pepper flakes, cabbage, white wine, sundried tomatoes, cannellini beans, and Parmesan. It’s one of those ‘clear out the produce drawer’ recipes.

Tue 7/7 at 1 p.m.* – Inside The Alliance: Charting Your Next Chapter

No matter where you are in your career, you’re not alone. Many accomplished women are asking similar questions about growth, visibility, and what’s needed to take the next step. Join us for our next virtual conversation (open the everyone) as we explore these realities together. Choose between two breakout conversations: Job Market & Career Transitions or Career Mobility & Advancement. More info/register.

Host: The Alliance for Women in Associations

*All events are online at Eastern Time unless otherwise noted.

Tue 7/7 at 4 p.m. – Best Kept Secrets for Small Org Success (Let’s Chat: Small Staff Associations)

Small organizations can be powerful learning grounds where staffers gain a diverse mixture of hands-on experiences. They can be quicker to adapt to change, streamline processes and build collaboration. This hour will focus on all the ways small staff organizations are great environments for growth, change management and innovation. Connect, ask questions, exchange experiences and gain insights to help drive your organization forward. More info/register (ASAE members only).

Host: ASAE Small Staff Associations Advisory Committee

Wed 7/8 at 11 a.m. – How to Buy an LMS for Associations (LMS Buyers Office Hours)

Associations require a different buying lens than corporate LMS buyers. Learn how to evaluate platforms for member education, certification, test preparation, community engagement, social learning, events, recurring revenue and integrations with your AMS or CRM systems. More info/register.

Host: Talented Learning

Speaker: John Leh, CEO and Lead Analyst at Talented Learning

Wed 7/8 at 11 a.m. – Goldilocks and the Three Community Events

Professionals are presented with a wealth of opportunities to engage through association and industry events, but how does one choose where to go, and how do you make the most of the experience? Hear practical strategies for getting the most out of every event opportunity, regardless of your role: end-user, vendor, partner, consultant, staff, or volunteer leader. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bobby Small, Community Strategy at DUG (Dynamics User Group)

Wed 7/8 at 12 p.m. – The Credentialing Playbook: How Databricks Scaled to 1 Million Credentials

Learn how one organization built a six-level credentialing framework—from free fundamentals to professional certification—and the governance model to scale it across multiple programs and audiences. Hear about the strategic thinking behind this tiered badge framework, how they govern a program that spans multiple audiences and use cases, what drives one of the highest credential share rates in the industry, what motivates learners to complete and keep coming back, and lessons learned from growing a program to this scale. More info/register.

Host: Accredible

Speakers:

Rachel Canetta, Sr. Manager of Certification, Databricks
Mark Feola, Senior Account Manager, Accredible

Wed 7/8 at 12 p.m. – Content That Converts: Email Nurture Sequences That Recruit, Convert and Retain Members

Hear about a simple, repeatable framework for turning cold prospects into engaged members and keeping them engaged. Learn how to build intentional email sequences that do the heavy lifting between your big campaigns by nurturing interest, building trust and moving people toward membership without the hard sell. Find out how to use storytelling, education-based content, and targeted messaging to support every stage of the membership journey: from that first sign of interest to long-term renewal. Get a campaign blueprint you can adapt and deploy immediately, no big budget or tech stack required. 1 CAE credit. More info/register.

Host: ASAE

Speaker: Leona Dalavai Scott, President, JEP Marketing Communications

Wed 7/8 at 1 p.m. – The M&A Blind Spot: What Association Leaders Need to Know About Valuation Before It’s Too Late

Based on over a decade of strategic valuation and market intelligence work across Fortune 1000 companies, private equity portfolios, and nonprofit mergers, learn how M&A really works—from the wide range of valuation outcomes that make deals unpredictable, to the due diligence failures that sink them, to the fundamentally different rules that apply when nonprofits merge versus when for-profits transact. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Edgar Baum, CEO at Avasta

Wed 7/8 at 1 p.m. – How to Avoid Common AMS Buying Pitfalls & Red Flags

Learn how to avoid the most common association tech buying pitfalls and approach your AMS evaluation with clarity, confidence, a proven framework, and next steps you can apply immediately to your buying process. Hear how to know when it’s time to invest in new association technology; avoid process, data, and adoption challenges and delays before they start; align the right stakeholders and define clear goals and requirements; and evaluate vendors, demos, and proposals without getting overwhelmed. More info/register.

Host: Momentive Software

Speakers:

Bria Thomas, Associate Director, Operations and Special Projects, National Community Pharmacists Association
Debra Lally, CAE, Executive Director, National Association of Emergency Medical Technicians
Chris Capistran, VP of Channel and Strategic Accounts, Momentive Software

Thu 7/9 from 11 a.m. to 1 p.m. – How to Design a Product Portfolio

All associations create value. But without a coherent portfolio, you’re missing patterns, synergies, and hidden revenue. Learn how to define and describe a product portfolio; analyze and map your current offerings; organize them into a high-level product portfolio; identify interdependencies and find new value; use your portfolio as a strategy, planning, or budget tool; and keep your portfolio updated and timeless. More info/register.

Host: James Young, Product Community

Thu 7/9 at 12 p.m. – Beyond the Annual Meeting: Designing a Year-Round Engagement Portfolio

For associations facing shifting member expectations and retention challenges, building continuous touchpoints is essential for providing ongoing value and securing long-term loyalty. Learn how organizations can shift away from one-off events and move toward a sustainable, year-round engagement strategy that keeps members active every day. More info/register.

Host: NXUnite by Nexus Marketing

Speakers:

Meaghan Maybee, Marketing Communications Specialist II, pc/nametag
Michael Palacios, President, Lead Marvels
Mitch Malinsky, VP of Revenue, Pheedloop
Usha Iyer, Chief Customer & Growth Officer, President – US, Hivebrite

Thu 7/9 at 12 p.m. – On The Hunt

A monthly, community-driven virtual gathering designed to support AWTC members who are exploring new opportunities, navigating a job search, or considering their next move. Connect with peers, share insights, exchange leads and resources, and stay encouraged through the job-hunting process. Each session includes informal discussion, optional themed topics, and space for participants to reflect on their next steps to create momentum while prioritizing connection, flexibility, and community support. More info/register.

Host: Association Women Technology Champions (AWTC)

Wed 7/15 at 1 p.m. – Scenario Planning for Nonprofit Associations: Building Resilience and Sustaining Impact

Host: UST Education

Speaker: Teresa Henderson, Association Practice Leader at Your Part-Time Controller

Thu 7/16 from 12 to 1:30 p.m. – Looking Forward 2026 Solutions: The Association Strategies Essential to Success

Host: Association Lab

Speakers: Dean A West, FASAE, Founder and President, and Nikki Golden, CAE, Managing Director, Association Laboratory

Thu 7/16 at 12 p.m. – How to Be a Great Podcast Guest

Host: Association Women Technology Champions

Speakers:

Joanna Pineda, CEO and Chief Troublemaker, Matrix Group
Gretchen Streenstra, VP of Client Strategy, Delcor

Thu 7/16 at 12:30 p.m. – From Manual Tasks to Meaningful Work: Practical AI for Association Operations

Hosts: Insight Guide and BJA Solutions for Associations

Speakers:

Gregory Cohen, Chief Financial & Operations Officer, American Society of Landscape Architects
Andy Steggles, CEO and Founder, Insight Guide
Barbara Armentrout, CAE (moderator), Founder, BJA Solutions for Associations
Teri Carden (hostess), COO, Insight Guide

Thu 7/16 at 1 p.m. – Insourcing vs. Outsourcing IT: Not An Either/Or Decision

Host: UST Education

Speakers: Heinan Landa, Founder & CEO, and Chris Abel, Manager of Consulting Services, Optimal Networks

Fri 7/17 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

This monthly networking meeting is organized by consultants for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend. This month’s topic is Revisiting Collaboration, plus we’ll share good news and take questions from the group. More info/register.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

If Association Brain Food has ever sent you to information you used, helped you earn CAE credits, or made Friday a little better, buying me a beer is a nice thank you.

Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 6.26.26

The weekly list of free educational events and resources for the association community

view of the Gunnison River in the Dominguez Canyon outside Olathe CO

Good reads for the association community

Member learning habits. TopClass LMS makes the case that associations need to think about learning as a behavior to build, not just a product to sell. The post draws on James Clear’s Atomic Habits and BJ Fogg’s Behavior Model to apply behavioral science to practical education design. They cover identity-based habit formation, friction reduction, and making learner progress visible.

Mobile app vs website. A mobile-responsive website waits to be visited, which works fine for attracting prospects but does little to keep members engaged once they join. Clowder explains how an app keeps members engaged year-round through push notifications, targeted content, and renewal reminders, then describes what each tool (app and site) is actually designed to do, so you can decide what makes sense for your association.

Free marketing design/copy course. The Association Creative Marketing Masterclass is a four-week course designed specifically for association professionals. You’ll learn what makes banner ads, landing pages, and email copy actually work. Live weekly classes are led by association CMOs and cover the copy and design techniques that get results from your promotional materials—and you earn up to four CAE credits. Classes start Thursday, July 2 at 1 p.m. Enrollment is free with your referral code BRAINFOOD.

Certification as a lead magnet. Most associations use education to serve their members. ISC2 used it to find them. It’s giving away its entry-level cybersecurity certification—training and exam included—to anyone who wants it. More than 570,000 people took the course; 65,000+ earned the credential; and nearly 9,000 went on to a second ISC2 certification. Trace Wilkins, who earned the credential herself, makes a case that removing barriers to learning can fill your membership pipeline.

Association relevance. Most associations track engagement—webinar registrations, conference attendance, email opens—but Ed Rigsbee (Member ROI Guy) argues those metrics miss the more important question: Are members getting value they can’t easily find somewhere else? With members increasingly having their most important professional conversations in communities the association can’t see or reach, he makes the case for shifting attention from membership share to influence share.

Website design. If your association website is showing its age, or you just launched a new one and already sense it won’t meet your expectations, this guide from 10 Pound Gorilla explains how building your site from reusable, structured blocks makes it easier to maintain, update, and grow without starting over. It also describes three approaches to website design and their trade-offs.

Credentialing challenges. Meazure Learning identifies four tensions credentialing programs are navigating right now: exam security against a professionalized cheating economy, AI efficiency versus human accountability, workforce velocity versus credential rigor, and candidate-centric design versus high-stakes standards. The post treats these not as problems to be solved but as the reality credentialing programs are working in now, and works through what each one looks like in practice.

Conference as a community ritual. Francisco Opazo (Led by Community) says if your annual conference competes with YouTube on content, you lose; if it competes with reunions on belonging, you win. Members can get information anywhere. They come for hallway conversations, the chance to meet people who get it, and a sense of belonging to a professional tribe. He shares practical advice on room design, community rituals, scheduling, and post-event measurement.

Snacks

Scam alert! Someone scraped one of .orgSource’s webinars and is selling access to it on WebinarTV without permission. | Sherry Budziak (with helpful comments)

6 trends redefining the association member experience. | Higher Logic, Associations Now

World Cup visitors remind us, 250 years later, America is still great. | David Larson, Carolina Journal

Association Brain Food is a labor of love and always will be. If it’s been useful to you, your team, or your webinar marketing, buying me a beer is genuinely appreciated. Thanks!

You never grow old at the table

My husband and I both came home with a bunch of cilantro, so I looked for ways to use it before it went bad. Here’s a quick one: cumin-roasted salmon with cilantro sauce. Before baking the salmon, sprinkle it with a mix of cumin, smoked paprika, cayenne, salt, and pepper. Make the sauce in an immersion blender: cilantro, chives, garlic clove, lime juice, olive oil, salt, and pepper. Put the sauce on your eggs too!

On the side, southwestern slaw that I originally made for our Canes Stanley Cup celebration cookout. After eight years of contending, it feels good to finally be champions.

I’m not sure where I found this recipe for pan-seared Asian salmon with green onion sauce, but since some of our green onions are more than two feet long, this one will be on rotation. The versatile sauce includes green onions, olive oil, garlic, soy sauce, maple syrup, rice wine vinegar, and sesame oil. On the side, sweet and sour melting cabbage.

This one isn’t pretty but it tastes great: southwest buttermilk baked chicken thighs. I added garlic powder (instead of garlic salt), dried oregano, onion powder, and cilantro to the recipe. On the side, roasted asparagus sprinkled with a Turkish seasoning blend from Penzey’s.

One of our favorites, choo chee Thai fish curry is a recipe from Nancie McDermott’s cookbook Quick & Easy Thai: 70 Everyday Recipes. If you want to make your own version, here’s what I put in mine this time: floured and browned pieces of lake bass (or any firm fish); sautéed onion, red bell pepper, jalapeño, green onions, and garlic; coconut milk, red curry paste, fish sauce, soy sauce, palm (or brown) sugar, southeast Asian pesto (or cilantro, mint, and/or Thai basil), julienned chard; and a garnish of chopped peanuts.

Now that my basil plants are in all their glory, pan-seared fish fillets in white wine tomato basil sauce will be making frequent appearances on our menu. I made it with cod this time and always omit the sugar. On the side, steamed asparagus, which goes well with the sauce.

An old stand-by, pork Milanese, is easy to make. On the side, another favorite (as you know), roasted broccoli with red onion, garlic powder, and parmesan. I enjoy the leftover broccoli in my breakfast burritos with hummus and roasted eggplant.

Mon 6/29 at 8 a.m.* – Building Corporate Partner Relationships (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal & Founder, Rogue Tulips Consulting

Guest: Roger Atkins, NTMA

*All events are online at Eastern Time unless otherwise noted.

Mon 6/29 at 11 a.m. – AWTC Open Doors

Host: Association Women Technology Champions

Mon 6/29 at 12 p.m. – Board Burn Out and What to Do If you See It

Instead of losing valuable contributors, learn how to identify board burnout symptoms, ways to prevent it, how to discuss this topic with your board members, and what to do if it becomes disruptive. More info/register.

Host: Association Xchange

Speaker: Denise Roosendaal, Executive Director, Institute for Credentialing Excellence

Tue 6/30 from 8:30 a.m. to 12:30 p.m. CDT – Going Global, The APAC Decision: Executive Working Session 2: From Conversation to Credible First Moves (Chicago IL)

Designed for senior association leaders exploring international growth through APAC, this session builds on the themes surfaced during the March discussion in Chicago and moves the conversation into a more practical phase. Through real case examples, working frameworks, and board-relevant tools, participants will examine readiness, consider credible first steps, and explore key strategic questions around governance, market entry, partnerships and operating models. Location: Chicago IL. More info/register.

Hosts: Talley Management Group and Singapore Exhibition & Convention Bureau

Tue 6/30 at 11 a.m. – Change Agents: How AI Will Transform the Business of Events

Hear about an upcoming Grip report based on interviews of over 12 industry leaders about how AI will change the business of events. Learn how AI can act as the ultimate automation tool to remove operational bottlenecks, hyper-personalize the attendee experience, and monetize intent year-round. Find out how to use AI to protect your market share, scale regional micro-events, and drive real outcomes for your attendees, sponsors, exhibitors and bottom line. More info/register.

Host: Grip

Speakers:

Ben Fletcher, Chairman of event organizer, Oxford Global
Marco Giberti, Founder and CEO of Vesuvio Ventures
Tim Groot, CEO and Founder of Grip

Tue 6/30 at 11:30 a.m. – Measuring the Impact of AI in Associations: Moving from Experimentation to Organizational Value

According to the latest MemberWise Digital Excellence Report, 26% of associations are using AI, yet only 6% have a AI strategy in place, and just 3% are delivering member-facing AI tools. The gap between experimentation and measurable value remains. Learn what it actually takes to move AI from a tactical add-on to a driver of organizational outcomes, covering the three areas where most associations are getting stuck: strategy before tools, moving from task automation to member value, and data readiness as the foundation. More info/register.

Hosts: Betty and Cantarus

Tue 6/30 at 1 p.m. – How HFMA Co-Developed a New Model for Member Engagement

How do you give 145,000 members access to personalized peer connection without scaling staff? Hear about the cohort-based engagement model HFMA developed. Across Regional Councils, Chapter Leaders, and Emerging Leaders, the program has generated 23,000+ minutes of peer learning and a ~50% meeting attendance rate. Learn about the strategic frame, the design choices, what worked, and what didn’t. Get a framework to design role-specific cohorts within your membership, realistic benchmarks for participation and staff time, and the business case to bring to leadership. More info/register.

Host: RallyBoard

Speakers:

HFMA’s Stephanie Denvir (Chief Member Value Officer) and Tracy Benway (VP of Member Experience)
RallyBoard CEO Jackson Boyar

Tue 6/30 at 1 p.m. – Data for Decision-Making for Healthcare Associations

Explore how associations are leveraging data to strengthen operations, enhance member experiences, and guide organizational strategy. Discover how to identify the data that matters most for advancing your mission and strategic goals; build a culture that empowers leaders and staff to use data with confidence; turn dashboards, analytics, and member insights into meaningful action and measurable outcomes; and how healthcare associations are using data to improve engagement, drive growth, support advocacy efforts, and uncover new opportunities. More info/register (ASAE members only).

Host: ASAE Healthcare Community Cafe

Facilitators:

Tammy Dillard-Steels, MPH, MBA, CAE, Principal Consultant, TDS Advisory
Chad Appel, JD, CAE, Vice President, Advocacy, American Podiatric Medical Association
Megan MacNee, MPA, CAE, Executive Director, California Society of Anesthesiologists

Wed 7/1 at 11 a.m. – AI Is Changing the Inbox, Are Your Emails Ready?

AI is already reshaping how emails are delivered, summarized, and prioritized—especially in Gmail. That means your members may be seeing a version of your email before they even open it. Learn how inboxes are changing, what it means for associations, and how to adjust your email strategy now. Get simple, practical ways to improve your email structure, content, and design so your emails stay visible, relevant, and effective. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Amber Worthen, CEO & Founder at Email Maven

Wed 7/1 at 12 p.m. – Insights from MGI’s 2026 Edition of the Membership Benchmarking Annual Report

Every year, one report sets the benchmark for how associations recruit, engage, and retain members—and the 18th edition is here. Hear what the new numbers reveal: where membership growth is holding (and where it’s stalling), how engagement patterns are shifting, what’s happening with dues and renewals, and how associations are actually putting AI to work in their membership marketing. Get concrete benchmarks to measure your own organization against and ideas you can act on now. 1 CAE credit. More info/register.

Host: Association Insights in Old Town (AIOT)

Speakers: Michelle Peterson, Vice President of Client Strategy, and Serenity Greenfield, Managing Director of Account Services, Marketing General Inc.

Tue 7/7 at 1 p.m. – Inside The Alliance: Charting Your Next Chapter

Host: The Alliance for Women in Associations

Wed 7/8 at 11 a.m. – How to Buy an LMS for Associations (LMS Buyers Office Hours)

Host: Talented Learning

Speaker: John Leh, CEO and Lead Analyst at Talented Learning

Wed 7/8 at 11 a.m. – Goldilocks and the Three Community Events

Host: UST Education

Speaker: Bobby Small, Community Strategy at DUG (Dynamics User Group)

Wed 7/8 at 1 p.m. – The M&A Blind Spot: What Association Leaders Need to Know About Valuation Before It’s Too Late

Host: UST Education

Speaker: Edgar Baum, CEO at Avasta

Thu 7/9 from 11 a.m. to 1 p.m. – How to Design a Product Portfolio

Host: James Young, Product Community

Thu 7/9 at 12 p.m. – On The Hunt

Host: Association Women Technology Champions (AWTC)

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Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.

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The weekly list of free educational events and resources for the association community

Good reads for the association community

Snacks

You never grow old at the table

Share this:

The weekly list of free educational events and resources for the association community

Good reads for the association community

Snacks

You never grow old at the table

Share this:

The weekly list of free educational events and resources for the association community

Good reads for the association community

Snacks

You never grow old at the table

Share this:

The weekly list of free educational events and resources for the association community

Good reads for the association community

Snacks

You never grow old at the table

Share this:

The weekly list of free educational events and resources for the association community

Good reads for the association community

You never grow old at the table

Share this:

The weekly list of free educational events and resources for the association community

Good reads for the association community

Snacks

You never grow old at the table

Share this:

The weekly list of free educational events and resources for the association community

Good reads for the association community

Snacks

You never grow old at the table

Share this:

The weekly list of free educational events and resources for the association community

Good reads for the association community

Snacks

You never grow old at the table

Share this: