Your weekly list of free webinars and events for the association community…

webinars, learning events and inspiration for association professionals

My world is still buzzing with the news about the Community Brands/YourMembership takeover/consolidation/call-it-what-you-will of Aptify and Abila. I expect we’ll hear more announcements in the near future about the acquisition of other association technology firms.

I was talking to a friend this week about the deal and the unsettling feelings it’s causing people on the association side to have about the future of their technology and people on the vendor side to have about the future of their jobs. He echoed a ‘yogic’ attitude I’ve come to adopt over the years: no matter what is thrown at you, you have the power to choose your reaction.

Something else we discussed: don’t get so fixated on one future, one option, or one way forward that you miss other opportunities. Wherever you reside—the association or the tech vendor side—move forward with a curious mind open to all possibilities. And, good luck!

My friends at DelCor provide their take on the Community Brands deal—the known, unknowns, potential, and their advice for associations in all stages of an AMS investment.

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. His inside sources provide details I haven’t seen in other coverage. Subscribe to his blog to get the latest news, including his analysis of the deal, player by player.

Switching focus now: are you getting the most from your investment in your learning management system (LMS)? The lifelong learning experts at Tagoras share “five factors to consider and try – within reason – to answer before signing on the dotted line for a learning management system.” By the way, do you listen to the Leading Learning podcast? Seriously, if you’re an association professional, you should subscribe now.

After their series of posts on the joint national/chapter membership model, Billhighway is now delving into monthly auto-renewal membership—an attractive and affordable offer in our subscription economy. The first post goes over the benefits of monthly auto-renewal for national associations, chapters, and, most importantly, members, and the second post explains how to find out if monthly auto-renewal membership is a good option for your association.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 4/24 at 12 p.m.* – What Apps Do I Need to Pay Attention to?  (Columbia MD)

Learn about the best free and bargain apps and online resources that will help you release your inner nerd to become more organized, efficient and awesome at work and home. Location: Columbia MD. More info/register.

Presenter: Beth Ziesenis, Your Nerdy Best Friend

Organizer: ASAE Greater Washington / National Capital Community

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/25 at 12 p.m. CDT – Billhighway Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. Location: Chicago. More info/register.

Host: Billhighway


Tue 4/25 at 12:30 p.m. – The Learning Business Maturity Model

The Learning Business Maturity Model was created to help organizations that provide continuing education and professional development define where you stand currently, visualize how innovative organizations perform, create concrete goals of where you would like to be in the future, and mature into the leading provider of education in your field. The model also serves as a conversation starter, especially with board members by helping them tune into the fact that learning is a business and needs to be viewed and managed as one. 1 CAE credit. More info/register.

Host: WebCourseworks

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Tue 4/25 at 2 p.m. – Being Chuck Fazio on Life, Art, and the Meetings Industry Fund (Association Chat)

Chuck Fazio is the award-winning photographer at every big association and meeting industry event. Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. Hear about Chuck’s unique views on life, art, and the Meetings Industry Fund—the cause he cares most about. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 4/25 at 4 p.m. – Professional Development Book Club

Grab a copy of Charles Duhigg’s book The Power of Habit and start reading, then join the PD Book Club for a video conference to discuss the book and how it relates to the work you do as a PD professional. Join the discussion.

Host: ASAE Professional Development Section


Wed 4/26 at 8:30 a.m. – DC-PPN Idea Exchange (Washington DC)

Here is what one association executive who handles sponsorships said about DC-PPN’s Idea Exchanges: “It is wonderful to be in a roomful of people who ‘get’ what we do! And the information exchange is superb.” Location: Washington DC. More info/register.

Organizer: ASAE Partnership Professionals Network


Wed 4/26 at 12 p.m. – Demystifying Data Analytics (DC Swap Lunch & Learn)

Walk through a step-by-step guide for getting started with data analytics and a scorecard to help you judge the current state of analytics in your association, and identify opportunities for your association to grow. Learn how you can leverage data mining, predictive analytics and data visualization to turn raw data into meaningful information for effective decision making. Location: Washington, DC. More info/register.

Presenter: Tori Liu, vice president, Association Analytics

Organizer: ASAE Greater Washington / National Capital Community


Wed 4/26 at 1 p.m. – Site Selection: Checklist for Success

Most groups and individuals selecting a meeting site know, in their heads, what they’re looking for. Preparing a checklist is a better way to ensure the items most important to your meeting and audience will be sought. Learn what questions to ask about taxes, service charges, and hidden costs; what accessibility means and how, in an actual or verbal site inspection, to look differently; how to determine the level of safety and security for all venues used; and what’s in the news to inform your selection of destinations and sites. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: meetings industry educator Joan Eisenstodt, chief strategist for Eisenstodt Associates  


Wed 4/26 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”


Wed 4/26 at 2 p.m. – Why You Should Make Mobile Part of Your Event Marketing Mix

Today’s event audience has become increasingly resistant to traditional methods of communications. Learn how forward-thinking event professionals are using interactive mobile communication strategies to engage users, how to take advantage of mobile and gain user insights, and where mobile can fill the gaps in your marketing mix. More info/register.

Host: MeetingsNet

Presenters:

  • Matt Keowen, vice president of marketing, Guidebook
  • Sue Pelletier (moderator), content director, MeetingsNet

Wed 4/26 at 2 p.m. – The Top Nonprofit Tools Used by the Pros

Learn how the most successful nonprofit pros manage to get everything done, by taking advantage of more than 30 free and inexpensive tech tools specifically designed for nonprofits. Discover tips for staying on top of new and emerging online tools and the number one pitfall when using and evaluating online tools. More info/register.

Host: Wild Apricot

Presenters:

  • Mark Hallman, president, Evergreen Digital Marketing
  • Shub Sengupta, digital media coordinator, Capacity Canada
  • Jason Shim, associate director, digital strategy and alumni relations, Pathways to Education Canada

Wed 4/26 at 5:30 p.m. – Event Tech Trends: What to Know, Where to Look & How to Cut Through the Noise 

The event tech ecosystem is constantly changing, making it difficult to know where to focus your attention. Find out what’s trending globally, demystify the jargon, learn about tools and websites that help you stay on top of what’s happening, and discover how to analyze benefits for your events. More info/register.

Host: Event Tech Tribe and Hubb

Presenters:

  • Marie-Claire Andrews, CEO, ShowGizmo
  • Lara Simmons, marketing manager, ShowGizmo

Thu 4/27 at 1 p.m. – Virtual Book Club – Socialnomics

To continue the momentum from the December Tech Conference, Erik Qualman’s bestselling book, Socialnomics: How Social Media Transforms the Way We Live and Do Business is the first book discussion for 2017.  Subject matter experts will be on hand to ensure a learning opportunity that’s also a great conversation. More info/register.

Host: ASAE Technology Council


Thu 4/27 at 2 p.m. – This Is How Our Most Successful Clients Fill Their Events

Learn about three trends preventing people from registering for your events, one simple way to avoid event-related cash flow problems, and a proven three-step process to fill events fast and cut your workload in half. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 4/27 at 2 p.m. – PCMA Business School: Maximizing Mental Agility

The most agile thinkers have habits that allow them to maximize the quality of their knowledge and to use that knowledge when they need it. Learn about the research behind this aspect of effective thinking and get tips to develop new thinking habits and to make the people around you smarter. More info/register.

Host: PCMA

Presenter: Dr. Art Markman, professor of psychology and marketing, University of Texas at Austin


Fri 4/28 at 8:30/9:00 a.m. – Creating the Great Conference Experience (AENC Meeting Planners Round Table – Durham NC)

Content is critical for bringing participants to your event. But how do you create an experience that will have them raving, returning and referring your event others? Share ideas at the round table with peers and take away a few good ideas to make your next conference great. 1 CAE credit. Location: Durham NC. More info/register.


Fri 4/28 at 1 p.m. – How to Build the Content Machine: Creating Relevance, Reach, and Revenue

Learn about content consumption behaviors, how to position and describe your content, and ultimately how to build a content machine that brings you new revenue and reach, and results in greater relevance. More info/register.

Host: Blue Sky eLearn

Presenter: Kevin Novak, CEO, 2040 Digital


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

Two loaded days engaging in discussions around nothing but AMS/CRM. Speakers include high-profile association experimenters, rule breakers and action takers. Register before May 1 for only $250. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Your weekly list of free webinars and events for the association community…

Delicate Arch - Arches NP

Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella. I was immediately riveted by the Facebook and Collaborate discussions about the news, but also concerned about friends who work for Aptify and Abila. The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come.

While out on my morning walk yesterday, I listened to KiKi L’Italien’s interview with JP Guilbault, the president and CEO of YourMembership, who has been named president of Community Brands. KiKi also talked with Loretta DeLuca, Gretchen Steenstra, and David DeLorenzo from DelCor and other association community techies. If you’re bewildered by this news, check out her Association Chat podcast or webcast, or stay tuned for an upcoming post from DelCor.

Speaking of DelCor, while I was away, they published two good posts:

Having worked for national and state homebuilders associations, I’m a firm proponent of healthy national/chapter (or state/local association) partnerships. One way to nurture that relationship is by offering joint membership. Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it.

Webinar hosts: check out the Why Did My Webinar Fail webinar on Tuesday.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation?

Marketing automation is not just a buzz word for an updated approach to email marketing. Marketing automation is a marketing approach that focuses on nurturing one individual at a time through a buyer’s journey that allows your organization to quickly identify who is truly interested in what you’re offering and who isn’t. More info/register.

Host: C Systems

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/18 at 12 p.m. – Billhighway Chapter Roundtable (Washington DC)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Washington DC roundtable.

Host: Billhighway


Tue 4/18 at 1 p.m. – Storytelling in 2017: It’s Not About Content, It’s About Engagement

Engagement is the goal of B2B marketers who use content to connect with their audiences and ultimately make a case for their value proposition. But what constitutes engaging, story-rich content has evolved. Learn about the variables in the B2B audience engagement equation and what resonates with customers, and why. Hear about delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. More info/register.

Host: BrightTALK

Presenters:

  • Scott Abel, The Content Wrangler
  • Phyllis Davidson, research director, SiriusDecisions

Tue 4/18 at 2 p.m. – Being Chuck Fazio on Life, Art, and the Meetings Industry Fund (Association Chat)

Chuck Fazio is the photographer at every big association and meeting industry event. Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. He’s won a lot of awards and gotten a lot of attention, but the thing he cares most about is the Meetings Industry Fund. Hear about Chuck’s unique views on life, art, and the Meetings Industry Fund. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 4/18 at 2 p.m. – The Effortless Experience: Conquering the New Battleground for Customer Loyalty

Find out what really makes customers loyal—and disloyal. Discover the key pillars of a low-effort customer experience backed by robust data, shocking insights, and profiles of companies already using them with great results. Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. More info/register.

Host: Higher Logic

Presenter: Matt Dixon, author of The Effortless Experience


Tue 4/18 at 2 p.m. – Why Did My Webinar Fail?

Discover the simple things you can do to ensure a slam-dunk webinar, every time, including best practices for driving webinar registration, delivering engaging presentations, enhancing the audience experience, and getting the most out of webinar leads. More info/register.

Host: ON24

Presenter: Marc Bornstein, vice president of content marketing, ON24


Wed 4/19 at 7:30 a.m. – Billhighway Chapter Roundtable (Alexandria VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Alexandria VA roundtable.

Host: Billhighway


Wed 4/19 at 11 a.m. – Data Driven Decision Making: Using Analytics to Guide Meetings Marketing

Like many associations, the National Association of Episcopal Schools (NAES) and its 5 staff members faced the struggle of ambitious meeting goals with limited time and resources. To increase attendance, NAES needed to identify which campaigns and marketing efforts were the most effective to get the most bang for their limited small-association buck. Find out about their six-month long effort to meet their big goal in this case study style webinar. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • David Schnabel, CAE, communications & events manager, NAES
  • Joanna Pineda, CEO, Matrix Group

Wed 4/19 at 12 p.m. – Find Prospects and Drive Event Attendance with Geotargeting

Picture an event happening in your city that attracts a new market segment you’ve been trying to woo. You geotarget people specifically at the corresponding convention center, serve them a mobile ad, and instantly, your prospecting list soars. Find out how geotargeting works, how to develop a strategy, and how to pitch the idea to your organization’s leadership team. Learn how to grow prospect lists, impressions, conversions, and ultimately, event attendance. 1 CAE credit. More info/register.

Host: ASAE Marketing Council

Presenter: Santana Innis, director of digital and social media, MDG Advertising


Wed 4/19 at 1 p.m. – How to Use Video for Event Marketing: Before, During & After
Learn how to use video to drive event awareness and boost attendance. Take a look at major trends and discuss best practices for successfully incorporating video into your event strategy. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Mark Robertson, founder of ReelSEO (now TubularInsights)


Wed 4/19 at 1 p.m. – The Attendee Experience: Making Your Show Count

Many meeting professionals are conservative and slow to adapt to new methods. But organizations that aren’t comfortable with the risk required to deliver a fresh approach may be left behind. If you aren’t adapting, participants may simply zone out, or worse, stop attending entirely. Learn how to secretly energize and relax you and your client; create environments for cohesion, collaboration, and creativity; and use the five-sensory nature science for a memorable meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Owen, EventGenuity, LLC


Wed 4/19 at 2 p.m. – Drive Event Registration with Automated Campaigns

Learn how two associations significantly increased registration and revenue with changes to their email event promotions. See how an automated event campaign can give you the perfect balance of the right number of promotions sent at the right time. More info/register.

Host: Informz

Presenter: Alex Mastrianni, marketing manager, Informz


Wed 4/19 at 2 p.m. – Mastering the Relationship: Creating Partnerships to Improve Your Events

Learn how the client/vendor relationship is changing and how to create partnerships that lead to perfect events. Find out how to nurture relationships so they go beyond the one-time sale; important questions to always ask your venue, to ensure a smoother event process; smarter ways to source your vendors, and how to work with people you trust; the importance of smart proposals; and how to create the partnership you never realized you needed. More info/register.

Host: BizBash

Presenters:

  • Jessica Berman, director of sales & marketing, The Manhattan Center
  • David Adler, CEO and founder, BizBash

Wed 4/19 at 2 p.m. – Increase the Value Proposition of Your Live Medical Event: Innovation Success Stories

It’s more difficult than ever to draw healthcare professionals to come to your live educational events. Learn how to incorporate effective marketing tactics that engage potential healthcare professionals year-round; apply findings from event research and behavioral analytics to drive decisions; and develop engaging, experiential event content that has high interest among potential HCP attendees—and that can only be delivered in the live learning setting. More info/register.

Host: MeetingsNet

Presenters:

  • Tristan Gorrindo, MD, director of education, American Psychiatric Association
  • Glenn L. Laudenslager IV, president, Charge Ahead Marketing
  • Diane Tiberio, director of conference & marketing, Reed Exhibitions

Wed 4/19 at 4 p.m. – Single Sign On (SSO) Security

Single Sign On (SSO) technology, when implemented correctly, can make your nonprofit’s cloud-based applications easier to use and enhance your security. Learn where SSO can be a successful part of your security strategy, the pros and cons, the available SSO products, tips on training staff on SSO, and the costs. More info/register.

Host: Community IT

Presenter: Matt Eshleman, chief technology officer, Community IT


Thu 4/20 at 7:30 a.m. – Billhighway Chapter Roundtable (Reston VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Reston VA roundtable.

Host: Billhighway


Thu 4/20 at 12 p.m. – Be Chief Marketing Officer of Your Career

Savvy professionals understand how to leverage their skills and talents and strategically position themselves in their organization and industry as leading experts and sought-after thought leaders. Learn how to develop a reputation as the person to know and work with, in both your organization and your industry; leverage your skills and talents to create a specific niche in your industry; create a personal brand strategy that communicates your unique value; and implement tangible strategies right now to elevate your visibility. More info/register.

Host: ASAE

Presenter: Jennifer Ransaw Smith, founding CEO, Brand id|Strategic Partners


Thu 4/20 at 12 p.m. – Extend the Value of Your Conference Content: The Planning Process for Streaming Meetings & Conferences (Alexandria VA Brown Bag)

Streaming content from your conferences can help your association reach an expanded audience and extend the value of your conference material by transforming educational sessions into online content. Find out how to plan the streaming process in a manner fitting your organization that engages with members and nonmembers. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: ASAE

Presenters:

  • Jim Fiore, Corporate Events Online
  • Vinnu Kudva (facilitator), APEX Meetings

Thu 4/20 at 1 p.m. – Is Your Association Website Stuck in a Time Warp?

Learn about the five critical areas you should examine and change to make your association site something you can be proud of, including personalization, search, responsive web design, photography/imagery, and content. More info/register.

Host: Vanguard Technology

Presenters:

  • Chris Bonney, vice president of client experience, Vanguard Technology
  • Pramila Devadas, content strategist, Vanguard Technology

Thu 4/20 at 1 p.m. – How to Create Awesome Value for Your Association Members: Lessons from Shark Tank and Successful Start Up Ventures

Adapting principles from the world of start up ventures and proven business models can better align your member’s real needs with the value provided by your association. Gain a deeper understanding of value proposition and how to assess if your association measures up. Find out how to capture the most pressing needs (including unmet needs) and problems facing your members and become a “Solutionary.” Learn how to identify unknown competition; transform your member benefit portfolio into an innovation roadmap; and build support for value innovation with your board and staff. 1 CAE credit. More info/register.

Host: Digitec Interactive

Presenters:

  • Wendy W. Scott, CAE, founder and partner, ReedScott
  • Bob Reed, MBA, founder and partner, ReedScott

Thu 4/20 at 1 p.m. – 25 Free and Low-Cost Tech Tools for Nonprofits

You wear a lot of hats and have a lot to do. What tools can help you do and be your best on a nonprofit budget? Explore free and low-cost tools that range from photo editing and design apps to time management and collaboration tools. More info/register.

Host: Idealware

Presenter: Jeanne Allen, instructor in the Duke University Nonprofit Management Program and BoardSource Certified Governance Trainer


Thu 4/20 at 1:30 p.m. – Ask Us Anything with Wes Trochlil, founder of Effective Database Management and Teri Carden, founder of ReviewMyAMS

Whether you want to know the best way to go about selecting a new AMS, what you should know about the implementation process, or anything at all related to data management, now is your chance to ask two of the leading voices about AMS products. You’ve got questions, they’ve got answers. More info/register.


Thu 4/20 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 4/20 at 2 p.m. – Health and Wellness Trends Making an Impact on Meetings

Tap into some of the hottest spa and wellness trends to make your next meeting healthier, more successful, and more inspiring. From wholesome culinary experiences to activities that will help your clients feel rested and refreshed to ideas for providing overloaded meeting-goers with the luxury of silence, several of the year’s biggest trends can help make your next event more productive. More info/register.

Host: SmartMeetings

Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine


Thu 4/20 at 2 p.m. – Make Your Evergreen Content More Actionable

Evergreen content is search, traffic and lead-gen paydirt—the kind of content that keeps on giving. Learn how to think strategically about evergreen content; set bottom-line benchmarks and measure KPIs; optimize evergreen content for maximum search results; make your evergreen content enticing and actionable; and create an ongoing evergreen calendar that won’t overwhelm you. More info/register.

Host: ClearVoice

Presenters:

  • Aaron Orendorff, founder, iconiContent
  • Jacob Warwick, founder, ThinkWarwick Communications

Thu 4/20 at 2:30 p.m. – The Rising Tide: Marketing for Associations 

Explore how high-impact marketing can help you achieve the dual benefit of growing your association while equipping members to grow their businesses. Learn how to add increased value to members, fully leverage your role as an industry authority, and develop a clear marketing strategy for your own association as well as your members. More info/register.

Host: Engage Software

Presenters:

  • Lindsay Matush, founder and CEO, Vario Consulting
  • Jason Stone, vice president of sales and marketing, Engage

Fri 4/21 at 3 p.m. – Using Marketing Automation to Grow

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. So, we’re taking some of the standards of elementary school—keeping it simple, making it fun and creating a super positive learning environment where the only dumb question about inbound marketing and lead generation is the one you don’t ask. 1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Tue 4/25 at 12 p.m. CDT – Billhighway Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Chicago roundtable.

Host: Billhighway


Save the date: Thu 4/27 at 12 p.m. – National and Component Collaboration for Membership Growth

Learn how the Patio, Hearth and Barbeque (HPBA) developed a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. Find out about challenges that arose through the process, how responsibilities were distributed, and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Scott Oser, president, Scott Oser Associates, Inc.
  • Kyle Bazzy, director of growth, Billhighway

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Your weekly list of free webinars and events for the association community…and this time it covers the next two weeks.

Chesler Park - Needles - Canyonlands by Fabio Achilli

It’s a double whammy this week, folks. I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. I’ll be off the grid except for sharing photos on Facebook (of course!) so this week’s Brain Food includes webinars and etcetera for the weeks of April 3 and April 10.

Does age still matter? Cynthia D’Amour digs into the reasons why member age isn’t the illuminating factor you think it is. For example, think about the “25 year old married with kids and working” compared to the “25 year old living at home with parents, periodically going to school and yet to pay their own bills.” She also shares insightful observations about the other end of the age spectrum too. A must-read.

Aptify shares five under-utilized member recruitment tactics. The first two are my favorites—every self-respecting association should be using them.

Association Media & Publishing with help from the creative team at Imagination has a new podcast—associationNation. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Subscribe and geek out!

Inspired by a series of posts from Billhighway, Associations Now has been all over the joint chapter/National membership topic lately. Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters.

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 4/4 at 12 p.m. – How Marketers Can Unlock the Power of Event Data

What happens to all the data produced by attendees, speakers, and sponsors? Is it being used effectively by other teams or on other tech platforms? Learn how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful. More info/register.

Host: Bizzabo

Presenter: David Epstein, content marketing manager, Bizzabo

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/4 at 12:30 p.m. – Mobile Learning: A Practical Strategy

Learners expect to take their learning on-the-go. They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Associations must provide content that’s not only accessible on mobile devices, but is optimized for learning on a mobile platform. Learn how to develop your education strategy to optimize mobile learning in your organization. More info/register.

Host: WebCourseworks

Presenter: Brenda Enders, president and chief learning strategist, Enders Consulting


Tue 4/4 at 2 p.m. – Live from CalSAE’s ELEVATE! Conference (Association Chat)

Join KiKi virtually at the California Society of Association Executives ELEVATE! Conference in Newport Beach, CA. Although a shorter chat than usual, she’ll share insights and takeaways from the conference you won’t want to miss. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 4/4 at 2 p.m. – Women in Leadership: 10 Tips on Getting to the Top

Hear about insights and guidelines for success based on interviews with 300 leaders that will help you get out of your own way and accelerate your career and life. Learn how to move beyond self-esteem issues, take risks, and assume responsibility for your career and unleash your greatness. More info/register.

Host: Smart Meetings

Presenter: Fawn Germer, author, speaker and business consultant


Tue 4/4 at 5 p.m. – AENC FUEL Meetup (Raleigh NC)

Join young professionals (under age 40) for an informal meetup the night before the FUEL roundtable. Thanks to Greenville-Pitt County CVB for sponsoring appetizers.

Location: Cantina 18 in Cameron Village, 433 Daniels St., Raleigh, NC.


Wed 4/5 at 9 a.m. – What Young Professionals Can Do in Our Communities to Make a Difference (AENC Young Professionals/FUEL Round Table – Raleigh NC)

1.5 CAE credits. Location: Raleigh, NC. More info/register.

Facilitator: David Joyner, Joyner Media & Strategies, Inc.


Wed 4/5 at 12 p.m. – SEO and Content: The Perfect Match to Generate New Revenue

Explore how to blend SEO techniques with content marketing to generate new leads and garner deeper engagement that prompts repeat purchases. Learn the basics of SEO, debunk SEO myths, and discover how SEO fits into an organization’s marketing automation strategy. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Emily Wilson, marketing coordinator, HighRoad Solution


Wed 4/5 at 12 p.m. – The Rise of Animations on the Web: the Good, the Bad & Clippy the Office Assistant

Simple animations are a hot design trend for websites as they can be a great way to get a user’s attention, show how something works, reveal meaningful content, or provide whimsy and delight. But, just because something is easy to use, doesn’t mean it’s always the best choice for your website and goals. Hear about this growing trend and examples of successful (and failed) animations. More info/register.

Host: Beaconfire RED

Presenters: Jared Schwartz (moderator), vice president of strategy & innovation, Beaconfire RED and a panel of experts (front-end developer, UX consultant and marketing consultant)


Wed 4/5 at 1 p.m. – One Brand…Many Audiences: An Integrated Approach to Communications

All too often, nonprofit communications are planned and executed in a silo. The membership team has one approach, the fundraising team another, and various directors market their services independently as well. The result? A muddled brand presence and lots of wasted resources. Learn about a pragmatic approach, bolstered by case studies, to integrating your messaging and marketing efforts for greater impact and efficiency. More info/register.

Host: 4Good

Presenter: Michele Levy, brand strategy consultant


Thu 4/6 from 9 a.m. to 1 p.m. – Europe Today: What Associations Need to Know (Washington DC)

Keeping abreast of the current political and legislative changes at the European Union level is critical for U.S. associations. Current and future priorities relating to the recently passed Brexit, burgeoning relations with the current U.S. administration, updates on data privacy laws, and the status on trade policies within the E.U. could all potentially impact your organization’s business. 2 CAE credits. Location: Washington, DC. More info/register.

Host: ASAE

Presenters:

  • Geraldine Emberger, trade counselor for regulatory issues, EU Delegation to the USA
  • Karnel Thomas, vice president of membership and meetings, Utilities Technology Council
  • Alfons Westgeest, FASAE, managing partner, Kellen

Thu 4/6 at 12 p.m. – Build Your Career at an AMC

Hear the stories of association professionals about their AMC career trajectories so you can understand the various starting points, peaks, and successes that shaped their careers. Learn how panelists identified and used their strengths and passions to advance their clients’, AMCs’, and personal goals. Find out the key skills and knowledge you need to grow your career at an AMC. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Gloria Grove, Harrington Company
  • Bruce Hammond, CAE, senior account manager, Association Management Center
  • Kate O’Donnell, CAE, vice president, MCI USA

Thu 4/6 at 12 p.m. – Transitioning from Politics Post-Election: Career Opportunities in Associations

Whatever your skill level or position in politics, chances are, your experience is in demand in the association sector. Hear about the kinds and levels of jobs available in associations; why you’d want to work for an association; how to pitch your skill set to association recruiters and hiring managers; the differences between trade and professional associations—and which might be a better fit for you; and how to find a job if you think the sector is right for you. More info/register.

Host: Association CareerHQ

Presenters:

  • Franklin Davis, senior director, federal affairs, American Beverage Association
  • Jim Zaniello, FASAE, president and founder, Vetted Solutions

Thu 4/6 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE


Thu 4/6 at 1 p.m. – Looking for a New AMS? Start with the Why

Based on Simon Sinek’s “Start with Why” TED Talk, we explore how asking why more often will help you better understand your goals and requirements as relates to finding a new AMS. Examine common RFI/RFP requirements in Sinek’s “Golden Circle” lens and understand how it’s relevant to your AMS selection process. Learn what else you should be looking for and why innovation should be your biggest driver. More info/register.

Host: NimbleUser
Presenters:

  • Sig VanDamme, chief customer officer, NimbleUser
  • Rob Banwar, account executive, NimbleUser

Thu 4/6 at 1 p.m. – Momentum: Where to Get It & How to Keep It

Slow and steady may win the race but working with leverage increases return on investment for an association and its members. Learn how to maximize your organizational influence, how leverage changes the game, the value of momentum in changing membership from nice-to-have to must-have, momentum-building habits, and powerful strategy starters for you and your team. More info/register.

Hosts: CommPartners and Mary Byers, CAE

Presenter: Mary Byers, CAE, consultant and co-author of Race for Relevance: 5 Radical Changes for Associations


Thu 4/6 at 1 p.m. – Emma’s Top Email Design Tips

Hear about the latest trends and best emails seen recently by the experts at email marketing platform Emma. Learn email design tips, including show-stopping GIFs and smart responsive design, you need to deliver results for the rest of 2017 and beyond. More info/register.

Host: American Marketing Association

Presenter: Jamie Bradley, content marketing strategist, Emma


Thu 4/6 at 2 p.m. – The Changing Nature of Content: How It Affects Associations

Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. Explore how content is evolving, which tools are pushing this change, and how associations can use these trends to their advantage. More info/register.

Host: Real Magnet


Thu 4/6 at 3 p.m. – Reston VA Idea Swap

Learn how to know if your board is in trouble, and then what you can (or should) do next. Location: Reston VA. More info/register.

Host: ASAE

Presenter: Eileen Johnson Esq., CAE, partner, Whiteford, Taylor & Preston LLP


Thu 4/6 at 3:30 p.m. – Association Women Technology Champions (Washington DC)

Connect with other women who serve in a variety of technology-related roles and have a safe space to swap stories, share advice, and learn from each other’s successes. During this interactive meet-up, we’ll be discussing how to position yourself as a leader to accelerate your career. Location: Washington DC. More info/register.


Thu 4/6 at 5:30 p.m. – Association Women Technology Champions Happy Hour (Washington DC)

Join other women who serve in a variety of technology-related roles in associations for a happy/social hour at the Irish Whiskey Public House, 1207 19th Street NW, Washington, DC. More info.


Thu 4/6 at 5:30 – Global Meetings Industry Day Celebration (Charlotte NC, Raleigh NC or Myrtle Beach SC)

Join your industry peers and local leaders for a casual evening of networking as we celebrate Global Meetings Industry Day and showcase the value of meetings and travel. Locations: Charlotte NC, Raleigh NC or Myrtle Beach SC. More info/register.

Hosts: MPI-CC, AENC, SCSAE, site Southeast, NCBTA, ISES and NACE


Fri 4/7 at 3 p.m. – Using Marketing Automation to Grow

1 CAE credit. More info/register.

Host: HighRoad Solution


Tue 4/11 at 2 p.m. – Rethinking Creativity (Association Chat)

Learn why more creativity in your work can save your life and your job. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Monica Kang, founder, InnovatorsBox


Tue 4/11 at 2 p.m. – Is it Time for an Event Sponsorship Makeover? 

Does your association use the “wash, rinse and repeat” strategy for sponsorship offerings? Learn why that approach doesn’t work and why it causes sponsors to spend their marketing budget elsewhere. Find out how to improve your program’s performance and bottom line by leveraging essential sponsor KPIs; better understand your sponsors’ needs and objectives; sell with a strong positioning strategy; and attract and retain new sponsors through our best practices. 1 CAE credit. More info/register.

Host: Association Advisor

Presenters:

  • Mark Miller, show manager, Naylor Event Solutions
  • Charles Popper, senior vice president, business development, Naylor Association Solutions

Tue 4/11 at 2 p.m. – How Nature Can Help You Create a Healthy Life & Event

Learn how to tap into the latest in nature science you can simply transform your life and your next meeting. Find out how to influence brain and stress hormones with nature elements; create environments for cohesion, collaboration and creativity; influence personal and attendee health and productivity; and use five-sensory nature science for a memorable meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lance Breger, executive wellness coach and CEO, Infinity Wellness Partners


Wed 4/12 at 1 p.m. – Uncovering Your Inner Event Superhero to Power Your Mobile Strategy

Hear from a planning peer about how they used their superhero skills to drive engagement with an app that took their event to new heights. Discover the importance of your inner superhero and how your powers impact your personal and professional life. Learn about the different types of planner superheroes, including key traits and characteristics and what you can do to use your superhero skills to increase mobile adoption at your events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent


Thu 4/13 at 12 p.m. – Five Tips to Grow the Business of Your Education Department

Hear how to infuse a business framework into your education department. Discover five ways to help grow your education department into a robust and competitive business unit. Learn how to recognize constraints and brainstorm ways to reposition them as springboards for growth. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Chris Urena, director of professional development, American Speech-Language-Hearing Association


Thu 4/13 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that makes it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot

Presenters:

  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Save the dates:

Tue 4/18 at 12 p.m. – Billhighway Chapter Roundtable (Washington DC)

Wed 4/19 at 7:30 a.m. – Billhighway Chapter Roundtable (Alexandria VA)

Thu 4/20 at 7:30 a.m. – Billhighway Chapter Roundtable (Reston VA)

Tue 4/25 at 12 p.m. CDT – Billhighway Chapter Roundtable (Chicago)

Join fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. Host: Billhighway

More info/register for Washington DC roundtable

More info/register for Alexandria VA roundtable

More info/register for Reston VA roundtable

More info/register for Chicago roundtable


Save the date: Thu 4/20 at 1:30 p.m. – Ask Us Anything with Wes Trochlil, founder of Effective Database Management and Teri Carden, founder of ReviewMyAMS

Whether you want to know the best way to go about selecting a new AMS, what you should know about the implementation process, or anything at all related to data management, now is your chance to ask two of the leading voices about AMS products. You’ve got questions, they’ve got answers. More info/register.


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed image of one of our trails—Chesler Park, The Needles, Canyonlands NP—by Fabio Achilli.

Your weekly list of free webinars and events for the association community…

Desert outside Las Vegas - BLM

The next time you find yourself procrastinating, take a moment to think about the task you’re avoiding. What’s its purpose?

I read recently that “energy and inspiration come from a clarity of purpose”—a clear understanding of why you’re doing what you’re doing.

When Resistance (yes, it deserves a capital R) rises up between me and my next writing task, I go back to the purpose of the piece. Who’s it for? What do we want them to learn? What problem does it solve? Why is it so important we put this out there? Once I return to its purpose, the resistance usually breaks down and I can plow ahead feeling better about where I’m going and why.

And, if for some reason, I’m not sure about the purpose, well, that’s a big warning sign. Before I go any further, I need to get that straight.

If you’re feeling less than inspired about writing or any other part of your day, give this approach a try and let me know if it helps.


What else did I read this week?

The subscription economy is booming—along with the technology needed to support it. I wonder how this consumer trend—described in this CIO article—will affect association membership.

If you’re in the middle of the org chart with a crazy urge to become a change agent, and bless you for that, Bill Rowan at DelCor shares a plan you can follow to make your dreams of change come true.

The Wise Content Marketer’s Guide to Sensible SEO—this one was right up my alley. I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. She made me realize how little I knew! A good teacher.

Another wise marketer—oh, how we flatter ourselves today—who is a true SEO expert is KiKi L’Italien. You may know her as the host of the weekly Association Chat (see below). Did you know she also has a podcast? And, episode 3 of Getting Social is all about SEO and how it’s sexier than social media.


Now, onto the star of the show—this coming week’s free (yippee!) webinars and other learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 3/27 at 2 p.m.* – Discover Super Members: Predictive Analytics for Proactive Engagement and Retention

When the data in your AMS is combined with data from all your systems, it can help you predict the future, uncover your Super Members and next big wins, and answer the questions your association needs to know. Learn about best practices in advanced data analytics, predictive forecasting of member engagement and retention trends, and how to put to work the cognitive intelligence living in your AMS. 1 CAE credit. More info/register.

Host: Abila

Presenters:

  • Debbie King, CEO of Association Analytics
  • Carlos Restrepo, senior director of customer accounts,

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/28 at 12:30 p.m. – Mobile Learning: A Practical Strategy

Learners expect to take their learning on-the-go. They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Associations must provide content that’s not only accessible on mobile devices, but is optimized for learning on a mobile platform. Learn how to develop your education strategy to optimize mobile learning in your organization. More info/register.

Host: WebCourseworks

Presenter: Brenda Enders, president and chief learning strategist, Enders Consulting


Tue 3/28 at 1 p.m. – Best Practices for Engaging Newcomers to Advocacy

Learn how to harness and leverage the energy that exists in this current political environment, and how to engage those advocates who are new to contacting their officials and supporting your organization. Hear about best practices for reaching and engaging new advocate voices so they are able to cut through the noise and make the strongest policy impact possible. More info/register.

Host: Phone2Action


Tue 3/28 at 2 p.m. – Associations and the Power of Online Communities (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 3/28 at 2 p.m. – Inside the Mind of the Event Attendee

Take a look at ground-breaking research from MeetingsNet and Edelman Berland on what attendees need and expect from events (and their mobile app). Learn why professional development is the top reason attendees attend events, what you can do immediately with these research results when planning events, and how different generations think and interact differently at events and how you can include them all. More info/register.

Host: MeetingsNet

Presenters:

  • Myllisa Patterson, director of marketing, CrowdCompass by Cvent
  • Sue Pelletier (moderator), editor, MeetingsNet

Tue 3/28 at 2 p.m. – Leading Great Virtual Meetings That Actually Get Work Done

Learn how to avoid the lack of focus, poor engagement, and indecision that plague most virtual meetings. Discover the five key structural elements you need for a successful virtual meeting, how to dramatically increase participant engagement, and essential tools, tips, and techniques that can improve the outcome and experience of your virtual meetings. CAE credit. More info/register.

Host: Wild Apricot

Presenters:

  • Richard Lent, author, Leading Great Meetings: How to Structure Yours for Success
  • Nancy Settle-Murphy, author, Leading Effective Virtual Teams

Tue 3/28 at 2:30 p.m. – How to “Crush” Your Sponsorship Season

Find out how to unleash sponsorship sales. Learn about the prospectus your sponsors want to see, launching a sponsorship program with more sizzle, going after the “big game,” and reasons why your program is not growing. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Wed 3/29 at 12 p.m. – How to Effectively Measure the ROI of Event Marketing

As ROI has become an essential everyday calculation for other marketing channels, measurement of the immense value provided by events has lagged. However, new tools and approaches make an accurate ROI calculation attainable for any event professional. Learn about the different ways of calculating event ROI, which tools make these calculations easier and more effective, and how you can calculate the ROI of your events. More info/register.

Host: Event Tech Tribe
Presenter: Mike Piddock, founder and CEO, audience engagement platform, Glisser


Wed 3/29 at 1 p.m. – Negotiation: Getting to Yes

Hear about the latest industry issues and trends that impact planner/hotelier negotiations, as the seller’s market shifts in some regions to a buyer’s market, including specific methods to validate and report contract risk mitigation. Learn which key hotel contract performance clauses are often overlooked, and methods to calculate damages and verify amounts due via an audit. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting management, Meeting Sites Resource


Wed 3/29 at 2 p.m. – Driving Member Engagement by Showing #VolunteerLove

ASAE Foundation research highlighted how volunteering has a strong effect on members over time—think renewal, involvement, and evangelism. Your association’s challenge is creating a strategy that shows #VolunteerLove through engaging volunteer opportunities, recognition, and communications. Learn how several association pros show #VolunteerLove and get tips and strategies for crafting an engagement continuum with new and busy members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jamie Gray, volunteer services specialist, Project Management Institute
  • Peggy Hoffman, CAE, cofounder, president, and association manager, Mariner Management
  • Jennifer Rowell, director of member engagement, North Carolina Association of CPAs

Wed 3/29 at 2 p.m. – Bridging the Gap: How to Use Data and Analytics to Improve Your Events

Technology has revolutionized data, making it possible to measure every detail of your event—pre-event engagement, onsite attendee reactions, audience interests and insights into your offerings, and everything in between. Learn about the data points all event and meeting organizers should focus on, tactics to help attain the data you need, and how to interpret your findings in a meaningful way. More info/register.

Host: BizBash

Presenters:

  • John Santaferraro, chief analytics officer, Educational Measures
  • Mitra Sorrells, technology editor and Orlando bureau chief, BizBash

Wed 3/29 at 2 p.m. – Meetings 2050: How to Stay Ahead of Change in Events and Tradeshows

From artificial intelligence to virtual reality, hybrid meetings to chatbots, how will you prepare for the groundswell of change event planners are facing? Learn how to best prepare for the ongoing massive changes in the events industry. Hear about actionable how-tos on how to disrupt the disrupters in event technology and meetings management, and why you should persist despite ongoing societal changes. 1 CMP credit. More info/register.

Host: Pathable

Presenters:

  • Jim Spellos, Meeting U
  • Jordan Schwartz, CEO, Pathable

Thu 3/30 at 10 a.m. – Marketers in Hyperdrive: The Dawn of a New Age

Recent research found that B2B marketing directors were losing sleep over their jobs. Are marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Learn how to spot the signs of being a breathless marketer and how to create an action plan for change based on your situation and organization. Find out how the Smart, Strong and Slick levers work and when to pull them. More info/register.

Host: The Drum
Presenter: Billy Hamilton-Stent, client strategy director and co-founder, Octopus Group


Thu 3/30 at 2 p.m. – Associations Tableau User Group (Washington DC)

Connect with other association professionals using Tableau and learn about the latest best practices and tips in Tableau. More info/register.

Presenters:

  • Bryce Gartner, Icimo
  • Tamsen Haught, Association Analytics
  • Katherine Matthews, Entomological Society of America
  • And, several other association professionals

Thu 3/30 at 2 p.m. – This Is How Our Most Successful Clients Fill Their Events

Learn about three trends preventing people from registering for your events, one simple way to avoid event-related cash flow problems, and a proven three-step process to fill events fast and cut your workload in half. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 3/30 at 2 p.m. – Increasing Engagement through Event Technology

This session will challenge what you think you know about the impact of technology on meetings and show how you can better leverage it to create more strategic programming. Hear about the growth of technology over the last 10 years and how that will influence future trends. Learn how to integrate technology into all stages of the meeting planning lifecycle and prepare for the technological trends that will impact the meetings industry. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dan Berger, founder and CEO, event planning software company, Social Tables


Fri 3/31 at 11 a.m. – How to Create a Culture of Superior Customer Service

Learn how to cultivate a world-renown culture like Zingerman’s within your association and imagine what that would do for member and staff retention. Find out how Ari developed a culture of superior customer service, the role of beliefs in business and how they shape the organizational culture, and how to become conscious of these beliefs and positively construct them. More info/register.

Host: AssociationSuccess.org

Presenter: Ari Weinzweig, co-founder, Zingerman’s Community of Businesses, will be interviewed by Association Success’ Arianna Rehak


Fri 3/31 at 11:30 a.m. – Marketing Automation (Tyson’s Corner VA)

Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Lunch provided. 1 CAE credit. Location: Tyson’s Corner, VA. More info/register.

Host: Benel Solutions

Presenter: David Jovel, director of integrations, Real Magnet


Fri 3/31 at 1 p.m. – Using Digital Credentials to Close the Skills Gap

Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. How can associations help turn the tide? The most effective solutions may emerge from lifelong learning initiatives based on micro-credentials. But first, you must know how to translate the promise of digital badges into practical strategies that engage members in relevant and meaningful ways. More info/register.

Host: WBT Systems

Presenters:

  • John Leh, CEO and lead analyst, Talented Learning
  • Linda Bowers, CTO, WBT Systems

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed image by Bob Wick for the Bureau of Land Management

Big Bend NP - Windows - Daniel Gillaspia

Wine comes in at the mouth
And love comes in at the eye;
That’s all we shall know for truth
Before we grow old and die.
I lift the glass to my mouth,
I look at you, and I sigh.

Happy St. Patrick’s Day. That lovely poem is A Drinking Song by W.B. Yeats, one of my favorite poets. I made a pilgrimage to his grave long ago, just because.


Now, onto more mundane things…

Is inbound marketing still a bit perplexing for you? Have no fear. Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content.

In the last few years, I’ve seen many articles in Associations Now about associations rethinking the chapter structure. Billhighway explains why many of them are adopting the joint membership model: the special sauce of the association/chapter experience.

If you want to learn how to use Google Analytics to make better decisions about content, check out this post from Content Marketing Institute – and the ebook it mentions.

Gmail users: beware the latest phishing attack. Be careful what you click!

For those of you who host webinars, pay particular attention below to the webinar about webinars on Wednesday, March 22.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 3/21 at 12 p.m.* – Maximizing Impact with Minimal Resources

When the U.N. declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. However, SSSA had to maximize its activities and impact with a limited budget. Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. 1 CAE credit. More info/register. Host: ASAE

Presenters:

  • Susan Chapman, CAE, director of member services, Soil Science Society of America
  • Susan V. Fisk, director of public and science communications, Soil Science Society of America

*All times are Eastern Daylight Time unless otherwise noted.


Wed 3/22 at 7:30 a.m. – Chapter Roundtable (Alexandria VA)

Join a gathering of like-minded folks from chapter-based associations to discuss ideas and solutions for: measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); how to get statistics that help you prevent members, at both the national and chapter level, from leaving; and whatever else is on your mind. This will be a collaborative jam session with real-life solutions and resources provided as takeaways. 1.5 CAE credits. Location: Alexandria, VA. More info/register.

Host: Billhighway


Wed 3/22 at 2 p.m. – The Canadian Anti-Spam Law: Are You Compliant in 2017?

On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Under this provision, recipients who have received communications that violate CASL can sue the sender for both actual and punitive damages. In order to avoid possible financial penalties, legal entanglements, and issues with disgruntled recipients, senders should ensure their marketing policies and procedures are in compliance with CASL. Learn about the various stipulations of CASL, and hear tips on how you should tweak your email marketing strategies to be in full compliance with the law. More info/register.

Host: Real Magnet

Presenter: Brad Gurley, senior director of deliverability, Real Magnet


Wed 3/22 at 2 p.m. – Best Practices in Complying with State Lobbying Laws

National associations are expanding their advocacy efforts at the state level, but with 50 states, comes 50 sets of rules. Stay on the right side of the law by learning about the newest regulations governing lobbying and gift-giving to state lawmakers. Find out about compliance trends and changes in state lobbying laws, varying gift and pay-to-play rules across states, sound compliance procedures that minimize risk, and best practices for ethically advancing your organization’s lobbying strategy. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • David Frulla, partner, Kelley Drye & Warren LLP
  • Jeff Hunter, special counsel, Kelley Drye & Warren LLP
  • Scott Stetson, counsel and compliance manager, MultiState Associates
  • Carrie Castro (moderator), vice president, MultiState Associates

Wed 3/22 at 2 p.m. – Webinar Benchmarks Report 2017

ON24’s Webinar Benchmarks Report, 2017 examined more than 12,000 webinars to find out what successful webinars look like – the results were surprising. Learn about best practices and key industry benchmarks, including webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.


Thu 3/23 at 7:30 a.m. – Chapter Roundtable (Washington DC)

Join a gathering of like-minded folks from chapter-based associations to discuss ideas and solutions for: measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); how to get statistics that help you prevent members, at both the national and chapter level, from leaving; and whatever else is on your mind. This will be a collaborative jam session with real-life solutions and resources provided as takeaways. 1.5 CAE credits. Location: Washington, DC. More info/register.

Host: Billhighway


Thu 3/23 from 12 to 4 p.m. – Association Palooza V: How Digital Will Transform Your Association (Washington DC)

Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation. Association executives attend for free. Enjoy lunch, learning, networking—and earn CAE credits. Location: Washington, DC. Register.

Hosts: DelCor, Results Direct, Expo Logic, and HighRoad Solution

Presenters: Speakers and experts from the association community


Thu 3/23 at 12 p.m. – Most Harmful SEO Mistakes and How to Fix Them

Get an in-depth look at the top most harmful SEO mistakes for your website’s health and what steps to take to fix them. The webinar will cover necessary due diligence/research, user experience issues, link building, slow-loading sites, and hidden technical issues. More info/register.

Host: SEMrush

Presenters:

  • Andy Drinkwater, founder, iQSEO
  • Eric Enge, CEO, Stone Temple Consulting
  • Bastian Grimm, CEO, Peak Ace
  • Nick Wilsdon, lead SEO, group optimization, Vodafone Group

Thu 3/23 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 3/23 at 2 p.m. – Contact Clauses: Unraveling the Big Three

Learn why the typical wording for the Big Three clauses – attrition, cancellation, and force majeure – can be problematic, and how a small change in wording can reap big benefits in protecting your organization and your event. Find out how to evaluate attrition clauses for potential challenges, apply the principle of mitigation to performance clauses, and find ways to modify force majeure clauses that could prove beneficial should an event-cancelling situation arise. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Sue Pelletier (moderator), content director, MeetingsNet
  • Tyra Hilliard, JD, CMP, speaker, professor, and writer

Fri 3/24 at 1 p.m. – Create and Communicate a Compelling Value Proposition to Win More New Members and Customers

Your ability to clearly uncover your organization’s full value and to then communicate your relevant and compelling value proposition makes your website sticky, gets your emails answered, your phone calls returned, and prospects converted to new members/customers. Learn a genuine way to express your value that will resonate with your prospects and members/customers and result in more new members/customers. More info/register.

Host: Blue Sky eLearn

Presenter: Bill Cates, author of Get More Referrals Now!, Beyond Referrals, and Radical Relevance


Save the date: Fri 3/31 at 1 p.m. – Using Digital Credentials to Close the Skills Gap

Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. How can associations help turn the tide? The most effective solutions may emerge from lifelong learning initiatives based on micro-credentials. But first, you must know how to translate the promise of digital badges into practical strategies that engage members in relevant and meaningful ways. More info/register.

Host: WBT Systems

Presenters:

  • John Leh, CEO and lead analyst, Talented Learning
  • Linda Bowers, CTO, WBT Systems

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed image by Daniel Gillaspia.

NC forest by Paper Beard

How often do you find yourself doing something that’s at odds with what’s best for you? Something you do to check out and ignore what the best truest part of you would do.

Maybe you’re procrastinating. Maybe you’re resisting something difficult. Maybe you’re lazy.

What’s numbing you from your guidance system?

That’s not my line – I heard it this morning on a podcast. But it made me think about the things we do to avoid listening to our guidance system, our intuition, our best selves.

We rationalize some of these activities, like checking email or social media. But often they’re bad habits – perfectly fine activities take to an excessive level – like watching TV, reading fluff, playing games (like kakuro or spider solitaire, ahem), drinking, or eating.

This one life is all we’ve got. Well, that’s what the data shows. It’s time to listen to our guidance systems and pay better attention to the decisions we make in the present moment so they’re aligned with what our best true selves want. And that’s my woo-woo for today!


Now for something completely different – some good reads.

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome.

Does your association’s IT staff have the skillset to protect your network and data against increasing cybersecurity threats? DelCor explains what they need to know and provides some solutions in case they don’t.

SEO isn’t as formidable as most people think. In fact, some of it is downright simple and strangely satisfying – like internal content linking. Search Engine Journal tells you everything you need to know.

Check out these five ideas from Fast Company for “soft projects” to wrap up each workday. I can vouch for a few of them, for example, making my schedule for the upcoming week is something I look forward to every Friday.


Here’s this week’s list of free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 3/13 at 11 a.m.* (repeats Mon 9 p.m., Tue 11 a.m. and 5 p.m.) – The 7 Deadly Sins of Productivity: The Hidden Habits Undermining Your Performance (and How to Change Them)

Learn why your massive to-do list is holding you back—plus a better way to manage your tasks, a three-step process to stop working on the weekends, your most powerful productivity weapon, 3 strategies to create a productive and peaceful morning routine that puts you in control of your entire day, and what the latest research tells us about multitasking. More info/register.

Host/Presenter: Michael Hyatt, author and former CEO & chairman of Thomas Nelson Publishers

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/14 at 11:30 a.m. – Marketing Automation (Tyson’s Corner VA)

Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Lunch provided. 1 CAE credit. Location: Tyson’s Corner, VA. More info/register.

Host: Benel Solutions

Presenter: David Jovel, director of integrations, Real Magnet


3/14 Tue at 12 p.m. – Kickstarting Native Content: Selling, Staffing and Delivery (Alexandria, VA)

As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. But developing a native content capability is more than just hiring a freelance writer. Learn how association publishers can diversify their revenue through native content. Hear about tangible steps for nascent native operations to get started and existing native operations to scale. More info/register.

Host: Association Media & Publishing

Presenters: Krystle Kopacz and Andrew Hanelly, founders, Revmade

(Note: I’m making an exception to my “it has to be free” rule because this one looks so enticing. Native or sponsored content has much more revenue potential than online advertisements.)


Tue 3/14 at 1 p.m. – 2017: A Year of Disruption

Gain a better understanding of the economic environment and how structural changes will have an impact in 2017 and beyond. Explore the internal and external forces that will continue to pressure meeting design, content dissemination and the need to understand that we no longer have attendees, but rather, participants in meetings. More info/register.

Host: Smart Meetings

Presenter: Michael Dominquez, chief sales officer, MGM Resorts International


Tue 3/14 at 2 p.m. – Member R&R: Better Retention and Recruitment for Your Association (Association Chat)

Learn how to boost member recruitment and retention. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: J.P. Moery, president and founder, The Moery Company


Tue 3/14 at 2 p.m. – The 8 Step Formula for Keeping Members Forever

A thriving membership program is intentionally designed from end-to-end. Learn what it takes to get members to eagerly join, engage, and renew, including simple tactics to engage members in the 8 key stages of membership, 3 questions that reveal what your members really want, and how to keep excitement alive long after a member joins. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Joy Duling, founder, MemberMagnetism.com


Tue 3/14 at 5:30 p.m. – ASAE Healthcare Community/American Association’s Day Happy Hour (Washington DC)

Any individual who works for a healthcare association, serves healthcare association clients, or would like to work within the healthcare association community is invited to this pay-as-you-go happy hour along with those ASAE members who are in D.C. for American Associations Day–the legislative fly-in that begins Wednesday, March 15.

Location: Black Finn (back area), 1620 I Street NW, Washington, DC

Organizer: ASAE Healthcare Community Committee


Wed 3/15 at 8:30 a.m. – Association Coffee Talk: One Site or Many? Making Sense of Micro-Sites (Reston VA)

What factors should you consider when weighing the benefits of a multi-site strategy? Should event and publication websites always remain separate or are there compelling reasons to incorporate micro-sites into your main website? We’ll discuss the role that audience, branding, search-ability, cross-promotion, and systems integration (among others) play in making that decision. 1 CAE credit. Register.

Host: Results Direct


Wed 3/15 at 10 a.m. (repeats at 2 p.m.) – Make a Move to Improve: How to Choose the Right AMS Partner

Learn what you need to know about the AMS selection and implementation process, including building consensus from staff and leaders, establishing a realistic budget, gathering requirements and developing an RFP, getting to a short list of vendors, setting up demos, what to expect from the implementation, data conversion, and considering integration with third party systems. More info/register.

Host: ACGI Software


Wed 3/15 at 12 p.m. – Get Your Dues Process Under Control: Small Steps Toward Solving a Big Chapter Challenge

If your chapter dues process takes too long, costs too much money, or is a nightmare to manage, this webinar is for you. Find out what steps you can take to improve your situation and take away a template of questions to point you in the right direction. 1 CAE credit. More info/register.

Host: Billhighway


Wed 3/15 at 1 p.m. – The ABCs of Event ROI

With increased scrutiny on budgets and spend, many event planners face the challenge of growing, or even just preserving, their event budgets year over year. Learn how to tell your stories of event success in ways that stakeholders simply can’t ignore. Find out how to capture the metrics that matter most, and prove the impact of your events throughout the organization. More info/register.

Host: Meetings Today

Presenter: Kevin Yanushefski, product marketing manager, Cvent


Wed 3/15 at 2 p.m. – Am I a Component Relations Professional?

If you work in your association’s membership department, oversee a group of committees, or manage your organization’s various chapters, do you ever wonder if you are a Component Relations Professional (CRP)? Find out what the term CRP really means and explore how the hard and soft skills you’ve gained in this area give you the versatility you need to advance your career from CRP to the C-suite. 1 CAE credit. More info/register.

Host: ASAE Component Relations Section Council

Presenters:

  • Lowell Aplebaum, CAE, CEO, Next Connextion
  • Jonathan Esslinger, CAE, director of codes and standards and technical advancement, American Society of Civil Engineers
  • Bryan Harrison, director of networks, Specialty Equipment Market Association
  • Leslie Whittet, CAE, vice president of chapter operations, ACG Global

Wed 3/15 at 2 p.m. – Trade Show 2022: Expo Trends to Exploit for a Prosperous Future

Event expectations are rising fast, yet trade show organizers are scrambling to design experiences attendees desire most. Explore big data, content marketing, personalization, digital amplification, high-buzz pavilions and exhibitor/sponsor activation. With tales of what works and what doesn’t, find out how to produce more prosperous shows over the next five years and beyond. More info/register.

Host: PCMA


Wed 3/15 at 3 p.m. – HighRoad U Office Hours

There’s so much going on in associations today around digital that we are offering a weekly 1-hour office hour program with an expert. Bring your specific challenges, questions or current work to get expert feedback and guidance. More info/register.

Host: HighRoad Solution


Wed 3/15 at 4 p.m. – Security Readiness

Learn how to prepare your nonprofit for the cybersecurity threats of today, and for whatever the hackers will think of next. This webinar will address nonprofit security at all levels, from infrastructure to practices and personnel training, and what your organization can be doing to stay secure in this age of cyber insecurity. More info/register.

Host: Community IT Innovators


Wed & Thu 3/15-3/16 – ASAE American Associations Day (Capitol Hill, Washington DC)

American Associations Day is the only legislative fly-in where association professionals can connect with Congressional offices and share stories on important association issues, like the DOL overtime rule, tax reform, and the importance of federal employee attendance at association meetings. The event is open to any association executive, staff member, or leadership volunteer who’s passionate about association issues and wants to make a difference, as well as meet and network with fellow advocates from across the country. More info/register.


Thu 3/16 at 11 a.m. – Know Your Sponsorship to Succeed
Too often, event organizers apply a spray-and-pray strategy to find sponsors. They neglect the importance of having an in-depth knowledge about what their potential sponsors are looking for and what drives them to get involved in an event, or worse, what turns them off. Learn how to discover what matters for your sponsors, adapt your proposals to their needs, and become a reliable partner that seeks to establish a solid win-win situation. More info/register.

Host: eTouches

Presenter: Peter Poehle, CEO, SponsorMyEvent


Thu 3/16 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that makes it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot

Presenters:

  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Thu 3/16 at 2 p.m. – Managing Difficult Volunteer Transitions

What do you do when it’s time to ask a volunteer to leave your organization? Get the tools you need to address challenges around difficult volunteers, volunteers aging in place, and suggestions to minimize these situations in the future. Find out how to determine when a volunteer should be terminated, how to make it easier on you, other volunteers, and staff, and the role that risk management plays in these decisions. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 3/16 at 3 p.m. – Preparing and Positioning Your Education Program for the Future

The NAIOP education team has just gone through an education strategy process to identify gaps and overlaps in their programming, as well as assess opportunities and innovative approaches for the future. Learn about collecting the data needed to begin an education strategy process, engaging volunteers and industry stakeholders, conducting focus group sessions, and distilling the results for implementation. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Barb Parnarouskis, vice president for education, NAIOP
  • Jon Hockman, FASAE, principal, d3 Group

Fri 3/17 at 11:30 a.m. – AENC CEO Think Tank (Raleigh NC)

Association CEO’s and executive directors are invited to the AENC CEO luncheon with a discussion moderated by AENC Board President, Joe Stewart, and focused on topics that are important to you. 1 CAE credit. Location: Raleigh, NC. More info/register.


Fri 3/17 at 12 p.m. – Building Digital Ecosystems that Deliver ROI (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. So, we’re taking some of the standards of elementary school—keeping it simple, making it fun and creating a super positive learning environment where the only dumb question about inbound marketing and lead generation is the one you don’t ask. 1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Thu 3/23 from 12 to 4 p.m. – Association Palooza V: How Digital Will Transform Your Association (Washington DC)

Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation. Association executives attend for free. Enjoy lunch, learning, networking—and earn CAE credits. Location: Washington, DC. Register.

Hosts: DelCor, Results Direct, Expo Logic, and HighRoad Solution

Presenters: Speakers and experts from the association community


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image by Paper Beard.

big-bend-chisos-by-gary-nored

Today is the birthday of Alexander Graham Bell. Imagine what he would think of our phones now. I like this quote of his:

“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”

By the way, his old house in Georgetown is for sale if you’ve got a few million hanging around.


I found a few good reads for you this week…

You don’t see many posts about recruiting small businesses for membership, so I was excited to read this one by J.P. Moery. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position.

Phishing attacks are on the rise and getting more sophisticated – it’s increasingly difficult to tell a regular email from a fake one. Dan Lautman at DelCor shares advice on how to identify phishing emails and websites so you can outfox hackers and their phishing malware.

One of the saddest sights on the web is an abandoned blog. Don’t let that happen to you! If your blog is gathering dust, these 9 tips will help you get your blog back on track. And I’ll add the obvious self-promoting tip #10: hire someone like me to help.

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

The ASAE Great Ideas Conference kicks off this weekend — Sunday, March 5. Watch the #ideas17 hashtag on Twitter to vicariously enjoy the learning.

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App

Learn how leading organizations are generating revenue through their mobile apps and moving sponsors from doubting the value of supporting an app to asking a year in advance for the sponsorship. Hear why mobile trends are influencing member engagement with your organization. Understand how to leverage mobile apps to reduce costs, and learn best practices for generating non-dues revenue from your apps. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Michael Jones, director of mobile technologies, Results Direct

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/7 at 2 p.m. – Going Viral: How #cuteanimaltweetoff Captured the World (Association Chat)

Sarah Hill created a tweet and hashtag that has taken the world by storm. Find out how she navigated internet fame and leveraged a viral moment. Hear why she was uniquely positioned for this to happen and what she learned from the process. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Sarah Hill, content strategist for distance learning, Old Dominion University


Tue 3/7 at 2 p.m. – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Tue 3/7 at 2 p.m. – How Millennials and Baby Boomers Can Work Together

Although millennials and baby boomers can be very different in their interests and values, a few simple strategies will help you facilitate communication and collaboration between these influential generations. More info/register.

Host: Smart Meetings

Presenter: Adam Smiley Poswolsky, millennial workplace expert and author of The Quarter-Life Breakthrough.


Wed 3/8 at 1 p.m. – Engaging Your Board & Others in Difficult Decisions

Learn key principles and tools for building dialogue and alignment among your board and other stakeholders. Find out how to create effective dialogue on difficult decisions, generate constructive input on plans and proposals, and improve alignment and commitment to any decisions reached. You’ll leave with specific tools you can put to use in upcoming meetings. More info/register.

Host: 4Good

Presenter: Rick Lent, founder, Meeting for Results


Wed 3/8 at 3 p.m. – Idea Swap: Newest Trends in PR and Marketing for Associations (Silver Spring MD)

Today’s communication strategies are a mix of media relations, social media, original content and paid advertising. How are associations using PR and marketing to get their message across, and how are things changing? Get insight into how to use the news media to get your message across, even in the age of declining newspapers and print media. Location: Silver Spring, MD. More info/register.

Host: Association Networking Exchange

Facilitator: David Harrison, founder, Harrison Communications


Wed 3/8 at 3 p.m. – HighRoad U Office Hours

There’s so much going on in associations today around digital that we are offering a weekly 1-hour office hour program with an expert. Bring your specific challenges, questions or current work to get expert feedback and guidance. More info/register.

Host: HighRoad Solution


Thu 3/9 at 2 p.m. – Tips for Hybrid Meeting Success

The event of the future leverages technology to support engagement for in-person and remote audiences before, during and after the event. And more than ever, meeting planners are required to create content strategies that encapsulate ROI, metrics, video capture and more. Learn how to select the right technology partner to help you execute a successful hybrid event, and hear real-life success stories on how to put video content to work for you long after the event is over. More info/register.

Host: Sonic Foundry

Presenters: Kevin O’Connor, North American sales for Mediasite Events, Sonic Foundry and Tammy Jackson, director of communications, Sonic Foundry


Save the date – Wed 3/15 at 12 p.m. – Get Your Dues Process Under Control: Small Steps Toward Solving a Big Chapter Challenge

If your chapter dues process takes too long, costs too much money, or is a nightmare to manage, this webinar is for you. Find out what steps you can take to improve your situation and take away a template of questions to point you in the right direction. 1 CAE credit. More info/register.

Host: Billhighway


That’s it for this week – not as many as usual, probably due to Great Ideas. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image of the Chisos Mountains in Big Bend NP by Gary Nored