The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. It doesn’t matter if your association is a virtual conference pro, thinking about jumping in, or not likely to do anything with virtual conferences, they still would love for you to participate. Think of it as your good deed for the day.

You’ve probably seen stories about distillers in your area who are now producing hand sanitizer—I know they are in my part of North Carolina. Amanda Kaiser sees them as an example of “tossing out the ‘what we are’ focus in favor of the ‘what people need’ focus.” It’s an opportunity, she says, to rethink how you serve members.

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis, including recession-focused information, resources, and benefits as well as guidance on pricing and marketing.

Chapters must stay open for business, although it won’t be business as usual. Billhighway explains how to help chapter leaders with virtual governance and volunteering.

Arianna Rehak at Matchbox Virtual Media has lots of experience running virtual events—you may know her work with Association Success’ Surge summit but that was just the beginning. She shares proven tactics for engaging audiences during virtual conferences.

The discomfort we’re all feeling is grief, says David Kessler at the Harvard Business Review. It makes sense when you read about the stages we go through. He shares advice for dealing with these emotions too.

Because so many kids rely on school breakfast and lunch as their nutrition for the day, food banks are filling in the gap—and need your support. You can find your local food bank on the Feeding America website.

If you’re in my part of North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. Thanks to a matching pledge, every $1 you donate in March provides 10 meals. Money goes further than cans.

Quick hits before we get to the list of this week’s free education:

  • 26 ways to make online meetings, workshops, and programs a success. (Deborah Grayson Riegel, Inc.)
  • 5 real-world techniques and tips from longtime remote workers in the association community (Shepherd Smith, Gravitate Solutions)
  • Trashy books clubs, cocktails and live music: 11 things to do without leaving home. (Emily Holden, The Guardian)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • The highlight of the week was Louisiana oyster and linguiça bake, an Emeril Lagasse recipe. The recipe doesn’t call for linguiça—a garlic paprika Portuguese sausage—but that’s what I always use, and I know Emeril would approve since he’s half Portuguese. I also added leftover salad spinach to the mix.
  • I usually buy my linguiça in bulk from Amaral’s in New Bedford or Gaspar’s in North Dartmouth, MA—just down the road from Emeril’s hometown, Fall River. In fact, Gaspar’s has an 8# deal going on, so I just ordered linguiça and chouriço (a spicier version).
  • Instead of shucking 50 oysters, I shucked 6 for myself and then steamed the rest for about 4 minutes. I still had to shuck them but it’s a lot easier when the shells have opened a bit. They stayed fairly plump too.
  • Since the meat shelves are bare at the supermarket, it’s a good thing I have plenty of local fish in the freezer. On Sunday, I wanted to make enough fish for two nights, so I baked fillets of golden tilefish and dogfish. I topped them with salt and a bit of butter before they went in. I served them with a delicious smoky red chimichurri. Chimichurri is usually green—a mix of herbs, shallot, garlic, hot pepper, vinegar and olive oil. This red one also included smoked paprika, chipotle powder and cumin—so good.
  • The farmers market had baby Brussels sprouts. I was torn between roasting and sautéing them, but I had an idea about roasting them with halved red seedless grapes, red onion, garlic and thyme, so that’s what I did.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Stay safe, stay well, take care.


Fri 3/27 at 12 p.m.* – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 3/27 from 12 to 2 p.m. (join when you can) – Feelings Edition of the Eventprofs Happy Hour
Meet, connect, and share with other event professionals. This will be a place to talk about how you are feeling and be heard by others, to share your circumstances, to meet new people and reconnect with old friends. More info.

Organizer: Adrian Segar, founder, Conferences That Work


Fri 3/27 at 12 p.m. – How to Maximize Agility, Velocity and Collaboration with Remote Teams (Live Discussion Event)

Join a live discussion from the executive, technology and organizational perspectives on how your organization can best shift to support a 100% remote working ecosystem. Hear how to tactically ensure your teams are set up successfully, keep your corporate culture and promote collaborate remotely, and maintain and increase your productivity velocity. More info/register.

Host: xScion

Presenters: Mason Chaudhry, Chief Transformation Officer, Keith Braddock, Principal, Enterprise Automation, and Bhavani Krishnan, Agile Expert, xScion


Fri 3/27 at 12 p.m. – COVID-19-Focused Engagement Lounge

This week we’ll be sharing info and ideas on mastering virtual engagement—keeping you, your staff and your clients engaged during remote work. More info/register (for AMCI members only).

Host: AMC Institute


Fri 3/27 at 12 p.m. – TED Connects: Community and Hope

A free, live, daily conversation series featuring experts whose ideas can help us reflect and work through this uncertain time with a sense of responsibility, compassion and wisdom. Today’s topic: How to create meaningful connections while apart. More info.

Hosts: head of TED Chris Anderson and current affairs curator Whitney Pennington Rodgers

Guest: Priya Parker, Author, The Art of Gathering


Fri 3/27 at 2 p.m. – Maintaining Culture and Community Leadership in a Time of Crisis

Mission-driven organizations have always known that even the best laid plans can come apart at a moment’s notice. Yet when a crisis hits, either at your organization or across the globe, how can nonprofits maintain composure and find a way to move forward? Join a discussion that will look to address how to process information in times of high stress, formulate immediate actions to maintain the culture that makes your organization strong, and chart a path forward to inspire others. More info/register.

Host: Neon One

Presenters:

  • Maddie Grant, Human Workplaces
  • Marc A. Pitman, Concord Leadership Group

Mon 3/30 at 12 p.m. – Coronavirus Dialogue Series: Building a Lean & Agile Business

Coronavirus is threatening the livelihood of businesses of all sizes in the meetings and events industry. Conferences and trade shows are getting canceled or postponed at historic rates with no sign of when the industry will bounce back. While small businesses are most vulnerable during times like these, the current global conditions remind businesses of all sizes of the importance of staying lean and agile. Now is the time to prepare your organization to sustain this crisis as well as other inevitable, and unpredictable, events that will impact our industry in the future. Learn about tools and resources available to you to build a sustainable business model. More info/register ($35 for MPI non-members).

Host: MPI

Presenter: Tracy Judge, MS, CMP, HMCC, CEO, Soundings Connect


Mon 3/30 at 1 p.m. – Working Remotely + Collaboratively

Learn the priorities to an effective workday, how to establish boundaries for family and home (or how to at least find some semblance of balance), and some tools and technologies that are quick to learn and easy to use when collaborating remotely. More info/register.

Host: Event Garde

Presenter: Kate Pojeta, CMP, Director of Meetings and Technology, Event Garde


Mon 3/30 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 3/30 at 2 p.m. – Tips and Tools for Creating an Awesome Virtual Event Experience

In an uncertain time, one thing is certain: People are looking to connect and learn virtually. To get started with virtual event design, you’ll need to look at the event from the perspectives of both the host and attendees. When you do so, you’ll be able to identify elements that will ensure an engaging, fruitful, and financially sustainable virtual event. Find out how meaningful conversations and genuine connections happen virtually, where sponsors fit into the picture, and what hosts can do to ensure their live event runs flawlessly. More info/register.

Host: ASAE

Presenters:

  • Beth Surmont, Director of Experience Design, 360 Live Media
  • Arianna Rehak, CEO and Co-founder, Matchbox Virtual Media

Tue 3/31 at 12 p.m. – How Eventprofs Can Preserve Mental Health in a Time of Crisis

The coronavirus crisis has taken the event industry by storm. How can event professionals keep business going while preserving our mental health? Join us for an open conversation as we share tips and tactics on how to keep your mental health in times of crisis. More info/register.

Host: EventMB

Presenters:

  • Leila Heller, Director of Meetings and Incentives at VisitBritain
  • Juliet Tripp, Senior Events Manager at Chemical Watch
  • Helen Moon, Marketing and Communications Manager at Royal Greenwich Heritage Trust and Founder and Managing Director of EventWell, Event Wellbeing Day and Event Wellbeing Week
  • Julius Solaris, Founder and Editor in Chief, EventMB.com

NEW: Tue 3/31 at 1 p.m. – Virtual Brown Bag Roundtable

Discuss how to effectively communicate with your team as a leader/boss in these uncertain employment times for everyone in the association sector. These twice-weekly roundtables are all about sharing your fears, hopes, successes, and challenges as we collectively go through one of the most difficult episodes of our professional lives. Feel free to drop in and commiserate with your fellow association leaders. Zoom.

Host: Ben Martin, CAE, Executive Director, The Review Society


Tue 3/31 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 3/31 at 2 p.m. – Crisis Management for Your Meetings and Events

Learn how to face crises head on, create a game plan for when crises happen, and make sound decisions during difficult and emotionally-driven times. Hear about the five phases of crisis management, where we are now in the crisis management cycle for COVID-19, how to prepare for the next crisis, what to do about events we can’t see coming, and a framework for making decisions about your meetings and events in a time of crisis. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Matrix Group CEO Joanna Pineda
  • Bob Mellinger, Founder & President of Attainium Corp and Crisis Management expert

Tue 3/31 at 3 p.m. – Personas & User Journey Mapping: Getting to Know Your Website’s Users & Journey Through Your Site

Developing a successful, user-centric website starts with knowing who is actually coming to your website, why they visit it, and then optimizing their journey through the site. But too often biases and technology get in the way of making sure the user is kept top of mind and that the path through your website results in a successful visit. Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. With Personas in hand, we’ll put them to work with User Journey mapping to make sure that your visitors can find what they want in your site and solve both the objectives of the visitor and your organization. More info/register.

Organizer: ASAE Marketing Professionals Advisory Council

Presenter: Ray van Hilst, Director of Client Results, Yoko Consulting


Wed 4/1 at 12 p.m. – Coronavirus Dialogue Series: How To Convert Your In-Person Event Into A Virtual Event

With in-person events canceling all around us, it is time for the events industry to evolve. What better way than to take the experience we have producing in-person events and create virtual events with the same strategy and execution of in-person events. Learn what you need to be thinking of when producing a virtual event from the strategy to the content to the technology. 1 CMP credit. More info/register. ($35 for MPI non-members).

Host: MPI

Presenters:

  • Dustin Westling of One West Events
  • Will Curran of Endless Events

Wed 4/1 at 12 p.m. – Is Your Event Canceled?

Learn what virtual options exist to recuperate revenues and engagement with all stakeholders. CAE credit. More info/register.

Host: Association TV


Wed 4/1 at 12 p.m. – Silver and Gold: Balancing New Market Outreach While Serving Your Core Members

When your association’s environment changes—and growth now depends on expanding to new audiences—how do you adapt while keeping your current members happy? Bring your own stories—successes and bombs both welcome—as there will be an open discussion of what works & what doesn’t. More info/register.

Organizer: Association Insights in Old Town—presented online this month

Presenters:

  • Kristine Metter, CAE, of Crystal Lake Partners
  • Barry Pilson, CAE, of the National Business Officers Association

Wed 4/1 at 1 p.m. – The Dos and Don’ts of Responding to the COVID-19 Crisis

During these unprecedented times, many brands are struggling to effectively market their organizations amidst the COVID-19 crisis. Get a high-level overview of how brands are currently responding to the COVID-19 crisis: the good, the bad and the ugly. Learn what to do, what not to do and how a company’s response can ultimately affect their brand for better or for worse. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/1 at 1 p.m. – Advocacy for Associations: Timeless Principles, Modern Approaches

At many associations, member advocacy is based on an old, outdated model. Associations that don’t change with the times will be left behind. Learn how grassroots advocacy can strengthen your organization. Find out how to communicate with members to activate them for advocacy, teach your members to effectively engage lawmakers, and use social media and new technology to super-charge your advocacy efforts. More info/register.

Host: Gather Voices

Presenters:

  • Bethany Snyder, founder of Snyder Strategies
  • Michael Hoffman, co-founder and CEO of Gather Voices

Wed 4/1 at 1:30 p.m. – Is Your Event Continuing as Planned, or Postponed for the Future?

Learn how you can hybridize with virtual options and retain or generate the maximum revenues and audience engagement. CAE credit. More info/register.

Host: Association TV


Wed 4/1 at 2:00 p.m. – Imagining, Creating, and Executing the Technology Strategy

Regardless of the size of your organization, you have a limited technology budget. How do you see beyond those constraints to what the organization truly needs from technology? How do you make a compelling argument for more investment and then deliver on that investment? What are the criteria for evaluating technologies that will not just upgrade your services, but modernize your organization? Hear about making a successful argument for new tech, how IT creates value for the business, and a framework for determining where and how to invest. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Rebecca Bowen, Director of Information Technology at the Association for the Advancement of Medical Instrumentation


Wed 4/1 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Request Zoom invite.


Thu 4/2 at 12 p.m. – Virtual Fireside Chat with Nonprofit Association CEOs: How to Navigate COVID-19 Crises

Dealing with the COVID-19 pandemic has stretched the world in new and unforeseen ways, brought out the best in some, highlighted weaknesses in processes that have worked well for years, and brought on unprecedented financial hardship. Join two partners in Venable’s Nonprofit Practice Group, who have been helping clients navigate this crisis, as they chat with two leading association CEOs about how they’ve led their organizations through the initial wave of change. More info/register.

Host: Venable LLP

Presenters:

  • Susan Cantrell, CEO, Academy of Managed Care Pharmacy
  • Robert Chalker, CEO, NACE International
  • George Constantine, Partner and Co-Chair, Nonprofit Organizations Group, Venable LLP
  • Jacobs, Partner, Nonprofit Organizations Group, Venable LLP

Thu 4/2 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/2 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear about technological breakthroughs in mobile, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. More info/register.

Host: Impexium


Thu 4/2 at 1 p.m. – Thriving in Tough Economic Times with Content Marketing

Get advice to help your business thrive digitally amidst growing uncertainties. More info/register.

Host: Venngage

Presenter: Venngage’s Chief Growth Officer, Nadya Khoja


Thu 4/2 at 2 p.m. – Embracing Wellness from a Distance

Join a discussion on “embracing” wellness while having to practice social distancing from others. The human interaction that we need and crave is no less a need and we need to figure out a new normal for achieving it during these uncertain times. How can we embrace wellness while physical isolation is impacting ourselves, our staff, our members, our clients, and our families? More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Aaron Wolowiec, CEO and learning strategist, Event Garde, and founder, Healthy By Association


Thu 4/2 at 2 p.m. – Data Cleaning in Excel for Beginners

Learn a few tricks to help you prepare your data for analysis. This lesson is for those of us who enter data regularly, can navigate Excel and write some formulas, but unfortunately find ourselves manually making time-consuming changes in Excel. More info/register.

Host: Inciter

Presenter: Kristen Halsey, data analyst, Inciter


NEW: Thu 4/2 at 3:30 p.m. – Exploring Your Alternatives Using Decision Trees

Whether you are considering suspending dues or holding your meeting online, it is important to consider alternatives. Decision trees give you a framework to illustrate alternatives and determine the right direction. Learn how to anticipate multiple possible scenarios for how things might unfold over time using a decision tree. With things in flux, detailed, precise predictions are likely to be wrong. Using a decision tree will help prepare you for what’s next by assessing potential outcomes and consequences of certain actions. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice, Managing Director of Strategy for .orgSource


Thu 4/2 at 7 p.m. – Free Community of Practice: Grapes & Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde

Facilitators: Aaron Wolowiec, CEO, and Lindsay Gross, Director, Facilitation Services, Event Garde


NEW: Fri 4/3 at 12 p.m. – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy

A time of global pandemic and self-isolation is forcing association leaders to think on their feet: How do we continue to lead? How do we sustain the organization through this crisis? Through these rapid shifts, what is needed more than ever is stability in strategic governance—even in a virtual environment. This webcast will focus on key considerations, including: general guidelines for governance engagement; approaches to facilitating strategic conversations and outcomes remotely; insights into ASAE’s planning, development, and delivery of its board and strategic planning meetings; and responsible transparency and meaningful leadership communication with members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC
  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
  • Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership

Fri 4/3 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/3 at 1 p.m. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology

Hear about some of the biggest challenges and opportunities facing the association space right now in light of the 2020 coronavirus pandemic. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Sara Krueger, Director of Communications & Engagement, Event Garde
  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Wow, Aaron again. He’s sure keeping busy this week!


Tue 4/7 – RemoteCon

RemoteCon is a remote conference on remote work. Dozens of speakers will talk about a variety of issues relating to remote work: tools and tech, organization and culture, and the law. More info/register.

Organizer: Marcel Salathé and a group of volunteers at EPFL


Thu 4/9 at 12 p.m. – Driving Member Engagement by Showing #VolunteerLove

National Volunteer Week is April 19-25th, an opportunity to spotlight association volunteers. Given that 20-25% of staff labor in associations comes from volunteer members, we should have year-round recognition and celebrate every day, and create the right supportive environment since volunteering is one of the stickiest forms of member engagement. Let’s draw from research and our own community for a dynamic discussion on how to show volunteer love. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president and executive director at Mariner Management


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Is it over yet? Wow, has this been the longest week ever or what? I’ve got more to share than usual—I think that might be a pattern for a while.

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Since half the participants chose to stay home it turned into a virtual/hybrid meeting. He shares useful lessons learned on virtual strategy facilitation.

Conference sponsorships. Associations are already taking a huge financial hit by having to cancel conferences. Don’t think your only option is refunding sponsor fees. Bruce Rosenthal says there’s a better approach to working with conference sponsors.

Emerging member needs. WBT Systems points out a whole new set of emerging member needs, like the craving for connection and community—I think we can all agree with that. Members also need vetted information and guidelines related to their new topsy-turvy world, including resources for wellbeing and remote work. And speaking of remote work…

Remote work. Rebecca Achurch of Achurch Consulting published a comprehensive (and free) e-book on preparing your association technically and mentally for virtual work during the COVID-19 crisis. She’s a remote work guru so it’s as good as you’d expect—that is, excellent.

Remote workers, hey, that’s you. Beth Zienesis aka Your Nerdy Best Friend created a new Facebook group for The Unexpected Telecommuters. She’s posting videos and resources, and, knowing Beth, probably instigating a lot of hilarity and proving a lot of support too. Join in if you’ve found yourself unexpectedly telecommuting.

Goodness within suckiness. Mark Schaefer is losing business all over the place because of COVID-19. See how he’s attempting to create opportunities out of chaos, you might get some ideas.

Reluctant volunteers. Once we can be socially close again, members will be more than ready to hang out with others in their association. Maybe even volunteer, maybe. MemberSuite describes the questions and thoughts that go through a member’s mind when they’re deciding whether or not to volunteer.

Crackling events. Members seek interaction, connections, and community as well as memorable learning experiences from chapter events. Even though events may not be on the horizon for your chapters, many of the key concepts discussed in this Billhighway post will add snap, crackle and pop to virtual as well as in-person events.

Help feed kids—and others in a bad spot. If you follow me on social media, you know I’m a huge advocate of food banks. Because so many kids rely on school breakfast and lunch as their nutrition for the day, there’s no better time to support your local food bank. You can find yours on the Feeding America website.

If you’re in North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. Thanks to a matching pledge, every $1 you donate in March provides 10 meals. Skip the cans, send money, please.

Quick hits before we get to the list of this week’s free education:

  • Yes, you can stop scrolling coronavirus news for like 5 minutes. (Kara Cutruzzula, Forge)
  • How to talk to your friends about social distancing when they’re going to bars—or participating in other nonsense. (Caroline Kitchener, The Lily)
  • In the company of two miniature horses, Arnold says, “Stay at home as much as possible. Listen to the experts, ignore the morons (foreheads). We will get through this together.” Thanks, Arnold. (Arnold Schwarzenegger on Twitter)
  • Penguins on an unchaperoned field trip in the Shedd Aquarium. More please! (Good Morning America, YouTube)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • Here’s an easy and excellent recipe: sheet pan harissa salmon with potatoes and citrus. I used blackfin tuna instead, but any sturdy fish will do, or chicken. Check out the comments for more ideas. I added carrots like someone suggested, and since I didn’t have quite enough harissa, I supplemented it with red curry paste. By the way, harissa is a North African chile and spice paste.
  • On Sunday, I made enough shepherd’s pie so we could have it again on St. Patrick’s Day. My recipe is from The Irish Pub Cookbook by Margaret Johnson. This was the second time I made it—so good. If you need a comfort food meal, give it a try—or find yourself a recipe online. Shepherd’s pie is made with ground lamb (our favorite) and cottage pie is made with ground beef—just so you know.
  • That’s it – lots of leftovers and sautéed greens, of course, with cabbage in the mix.

Here are the educational events scheduled for next week. Check in during the week for updates. Every day this past week, I updated the list with new COVID-19 related events—something I never usually do because, well, time. But these are not normal times. Stay safe, stay well, take care.

If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Fri 3/20 at 1 p.m.* – Ask Me Anything, How to Transition Your In-Person Event to a Virtual Event

Many organizations are being forced to transition their in-person events into virtual ones. Event organizers and education leaders may have questions about how to pull off this switch effectively and smoothly. Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Tracy King, CEO and Chief Learning Strategist of InspirEd
  • Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 3/20 at 2 p.m. – Remote Work During COVID-19: Human Resource and Technology Considerations

In this time of crisis, many associations have decided that all staff members will need to work remotely for a while to protect their health and well-being. These decisions were made quickly, and some organizations had little time to put the right systems in place. In addition to ensuring that the necessary technology tools are available, managers need to communicate information about project workflow and set clear guidelines and expectations for employees. Learn about key considerations for managing your staff and technology needs through the COVID-19 crisis. Connect with colleagues to explore best practices that you can employ. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Rick Bawcum, CEO, CIMATRI
  • Larry Covert, Senior Director, Information Technology, ASAE
  • Sara Curtis, MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International
  • Sara Curtis (moderator), MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists

Fri 3/20 at 2 p.m. – Talking Money: Cancellations, Refunds, Oh My!

Whether it’s refunds, postponements, or changing budgets, money tends to be the first thing people want to negotiate on, but the last thing they’re comfortable discussing. Learn ways to boost your confidence and get into an empowering and helpful money mindset. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Sun 3/22 at 3 p.m. – Finding Your Personal Power in Times of Uncertainty (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Lindsey Foreman


Mon 3/23 at 2 p.m. – How to Prepare for Recession: An Association Leaders Strategy Guide

It is very possible that we are headed into difficult economic times, and increasingly possible, a recession. What actions can help association leaders lead effectively in industries of all kinds? Hear how leaders can best prepare for a recession, how you should think through crisis management for your organizations, how associations have gone from terrible to great during a crisis in the past, and what is the best next thing you can do for your association right now. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Glenn Tecker, co-CEO of Tecker International


Tue 3/24 at 10 a.m. – FACILIT8me: Navigating the Virtual Environment

Given the current effects of COVID-19 on daily operations, many of us are transitioning our face-to-face facilitated events to online platforms. To aid in your planning and design work, we’re offering a special 90-minute digital discussion focused on navigating the virtual environment. This time will be focused on how to translate your facilitation toolbox in a digital medium. More info/register.

Host: Event Garde LLC

Facilitators: Aaron Wolowiec, Chief Executive Officer, and Lindsay Gross, Director, Facilitation Services, Event Garde LLC


Tue 3/24 at 12 p.m. – How and Why to Transition from Conference Sponsorships to Year-long Partnerships (Partnership Professionals Network Idea Exchange)

Many associations have a long history of a successful conference sponsorship program. However, times are changing! Many companies are saying they would prefer a year-long partnership …. not a three-day event sponsorship. This Partnership Professionals Network Idea Exchange brown bag lunch discussion and strategy session will address how and why to transition from conference sponsorships to year-long partnerships. More info/register.

Organizer: Partnership Professionals Network


Tue 3/24 at 12:30 p.m. – How to Use Impact Mapping to Thrive in a Crisis

Hear how to navigate an emergency situation with impact mapping. Greg will bring his experience finding opportunities in crisis and show you how to use this tool so you can too. More info/register.

Host: .orgCommunity

Presenter: Greg Larkin, founder of Bowery315, Head of Product Innovation at Spring Lab, and Senior Advisor at Dream See Do.


Tue 3/24 at 1 p.m. – COVID-19 Impact on Credentialing Practices

The spread of COVID-19 has had a strong impact on all industries. As news changes every day, we recognize that this is a challenging time as you navigate deadlines, questions from certificants, and process concerns. ICE is opening up this dialogue to determine what credentialing bodies should be asking related to impacts on the business practices most at risk. Hear how other organizations are adapting to these unexpected times. Share your thoughts and concerns as well as suggestions on how to respond to your certificants, applicants and volunteers. More info/register.

Host: Institute for Credentialing Excellence

Discussion leaders:

  • William M. Ellis MS, RPh, Executive Director, Board of Pharmacy Specialties
  • Julia Judish, JD,Special Counsel, Pillsbury Winthrop Shaw Pittman LLP
  • Sara Blair Lake, JD, CAE, CEO, International Board of Lactation Consultant Examiners
  • Lisa Sallstrom, CAE, PMP, Vice President of Certification and Membership at the Association for Supply Chain Management
  • Karen Plaus, PhD, CRNA, FAAN, CAE, CEO, National Board of Certification and Recertification for Nurse Anesthetists
  • Denise Roosendaal (facilitator), CAE, ICE Executive Director
  • Nicholas Soto (facilitator), ICE Board Chair

Tue 3/24 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 3/24 at 2 p.m. – A Very Interesting Quarantine

Most of your team working from home? Suddenly working with a remote audience and wondering how to liven things up? Need to boost engagement and camaraderie with virtual teams and members while practicing “social distancing?” Learn how to encourage engagement and collaboration for your virtual meetings attendees or remote staff with this fun way to learn more about others and keep things interesting. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Deedre Daniel


CANCELLED: Tue 3/24 at 2 p.m. – Connectors Redefined: Integrations Done Right

As SaaS applications continue to grow exponentially, the term “Connector” is frequently used and often misunderstood. Learn some of the challenges and best practices. While an iPaaS makes integration development easier, find out why the basics, like requirements gathering, is still critical. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs


Tue 3/24 at 2 p.m. – The Trouble Trifecta: Attrition, Cancellation, and Force Majeure

Whether you’re concerned about coronavirus, cyclones, or indecisive senior execs messing with your conference plans, the best line of defense is a well written contract that will protect your organization when the unforeseen or unimaginable happens. Review three critical clauses—attrition, cancellation, and force majeure. Find out what a fair clause looks like and the most common mistakes meeting planners make in the negotiations with their hotel partners. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Barbara Dunn, Partner, Barnes & Thornburg


Wed 3/25 at 12 p.m. – Content Forum Community Chat/NTC Birds of a Feather Virtual Roundtable

Join your fellow Content Forum members for collegial support, to share what you are working on, and for advice with any professional and personal challenges you are facing with COVID-19. Join first, then look in Events.

Host: Content Forum


Wed 3/25 at 1 p.m. – Risk Management Primer: How to Protect Your Attendees and Organization From Disaster

Learn the most critical yet practical steps to developing a risk management strategy for all types of events, and also critical information about dealing with the current coronavirus pandemic. More info/register.

Host: Meetings Today

Presenter: Brenda Rivers, JD, HMCC, CIS, Founder and Strategic Consultant,
Andavo Meetings & Incentives, and SAFE


Wed 3/25 at 2 p.m. – 6 Non-Dues Revenue Opportunities Hidden in Your AMS

While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies. Learn about the top 6 non-dues revenue opportunities you can utilize from an optimized AMS. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Altai Systems

Presenter: Teri Carden, Founder of ReviewMyAMS and 100 Reviews


Thu 3/26 at 12 p.m. – What to Consider When You’re Considering an AMC for Government Relations and Advocacy

Hear from a panel of experts about how associations can work with AMCs to represent their interests before policymakers. Leveraging best practices and case studies, attendees will understand how associations and AMCs can partner to advance the interests of associations and their members in today’s fast-moving political ecosystem. 1 CAE credit. More info/register.

Hosts: AMC Professionals Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Paul Miller, President and CEO, Miller/Wenhold
  • Elissa Myers, Senior Director, Virtual, Inc.
  • Alfons Westgeest, Managing Partner, Kellen
  • Anne DeSeta DarConte, CAE, Managing Director, HillStaffer
  • Tommy Goodwin (moderator), Head of Government Relations, Project Management Institute

Thu 3/26 at 12 p.m. – Impact and Actions – Events and Coronavirus Round Table

Hear about the impact the coronavirus is having and how exhibitors and organizers can respond to recent developments. Learn how to manage the coming weeks and months amidst the changing events dynamic, keep your team and visitors safe during future events, and restart your events strategy to get the best results in 2020 and beyond. More info/register.

Host: Integrate Events

Presenters:

  • Alex Theuma, Founder of SaaStock
  • Colleen Leary, Senior Marketing Events Manager at Alert Logic
  • Chris Wickson, GM of Integrate Events

Thu 3/26 at 12 p.m. – Psychological Safety in the Face of Uncertainty

Navigating uncertainty is a fundamental human challenge; uncertainty can be both ungrounding and frightening. An expert panel will be sharing their personal experiences of how they are deepening psychological safety through challenging times, and how they are equipping people leaders to do the same for their teams. Panelists will be taking your questions and sharing their road tested experience of creating clarity, connection, and community. More info/register.

Host: 15Five


Thu 3/26 at 12 p.m. – 6 Tips for Improving the Member Digital Experience

Our members are so used to using online services that the level of performance, service and access has retrained them to expect more from ALL the brands they interact with—including your organization. Not every organization can afford to provide member services like a global company. However, we must understand how the quality of the digital experience has changed. Learn about the changing expectations of association members and how to select the right combination of technologies and tactics to help your organization stand out, build awareness and grow engagement online. More info/register.

Host: Protech Associates

Presenter: Rob Bean, chief strategist at Refactored


Thu 3/26 at 12:30 p.m. – Moving from Brick and Mortar to a Virtual Office Quickly

Hear lessons learned about moving to a collaborative virtual environment. AACE already had some remote workers but expedited their transition to a full virtual office due to COVID-19. More info/register.

Host: .orgCommunity

Presenters:

  • Sherry Budziak, CEO of .orgSource
  • Travis Cheatham, Director of Technology Operations and Digital Solutions with the American Association of Clinical Endocrinologists (AACE)

POSTPONED TO 5/21: Thu 3/26 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Hear about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Thu 3/26 at 1 p.m. – How To Go Virtual While Still Creating an Engaging Experience

Learn about providing value virtually, captivating members diversely, satisfying members’ networking needs, and designing for an optimized virtual-first experience. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Thu 3/26 at 1 p.m. – Speaker Showcase: Spring 2020

This webinar brings together speakers, executives, and planners in a unique virtual setting where those doing the hiring can see and hear a variety of speakers in just one hour from the convenience of – anywhere! Some of our speakers will be available to live chat with attendees on the spot so if you see someone you want to lock-in for an upcoming event, you can start the conversation right then and there. More info/register.

Host: ReviewMySpeaker


Tue 3/26 at 1:30 p.m. – Data Integration: It Doesn’t Have to be Fancy

Your fancy data warehouse won’t do much if you don’t have a clear strategy about what you collect, and good data hygiene to make sure data is clean and complete. Learn how to create data strategies and practices that are essential to data integration, whether you are managing multiple databases or multiple excel spreadsheets. More info/register.

Host: Inciter

Presenters: Taj Carson and Jacob Joseph, Inciter


Thu 3/26 at 2 p.m. – Online Communities for Member Self-Service and Member Management

Given the current pandemic and the cancellation of NTEN’s annual conference (NTC), we have decided to offer our NTC session as a webinar and have updated the content to address how nonprofits and associations can leverage online communities during this unprecedented global crisis. More info/register.

Host: Fionta


Thu 3/26 at 2 p.m. – Member Engagement: Creating the Member Experience

The decision to remain a member comes down to more than the quality of the product or program purchased — it is about the experience that surrounds the interaction. The value opportunities you create for your member should be expressed not as a list on a brochure, but as targeted solutions that can help them wherever they may be in their career. This webinar will challenge you to think about new approaches to create an experience that will deepen the connection with (and increase the retention rate of) your members. 1 CAE credit. More info/register.

Host: Member Clicks

Presenter: Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova


Thu 3/26 at 2 p.m. – Virtual Association Roundtable: Navigating Upcoming Events

Are you challenged with how to move forward with your events during this rapidly evolving time of travel and meeting restrictions? Hear how your association colleagues are already implementing innovative solutions as their organizations are cancelling in-person events. The panel will share their first-hand experience with tackling these challenges and finding solutions – from communications strategies to moving to virtual events, and more. 1 CAE credit. More info/register.

Host: Results Direct

Presenters:

  • Beth Arritt, American Association of Airport Executives
  • Alicia Roundy, Mortgage Bankers Association
  • Aydan Savaser, Secured Finance Network
  • Zané Mullins, Virginia Society of CPAs
  • Dan Scheeler, CAE, EVP, Client Engagement, Results Direct l RD Web
  • Michael Jones, VP, Mobile Technologies, Results Direct l RD Mobile

Thu 3/26 at 2 p.m. – Coronavirus and The President’s Budget

With President Trump’s budget released, 12 subcommittees have begun meeting to determine the federal budget for 2021 and what will stay and what will go. However, with the spread of COVID-19 and the untold toll of this virus, everything across the country is shifting to focus on how to manage this international crisis. We have the insights you need to see how the federal budget will impact your industry and organization, and how COVID-19 will affect the president’s budget. More info/register.

Host: FiscalNote

Presenters:

  • Bruce Mehlman, Founder, Mehlman Castagnetti Rosen & Thomas
  • Jennifer Shutt, Budget and Appropriations Reporter, CQ Roll Call
  • Chris Lu, Senior Strategy Advisor, FiscalNote

Thu 3/26 at 2 p.m. – Rise of the Event Technologist

By creating the event technologist role, an organization can benefit from having a single individual devoted to aligning event needs with technology to deliver on KPIs and more. Learn about trends defining the rise of the event technologist, how to build out the role of the event technologist, benefits of insourcing vs. outsourcing, and what it takes to become an event technologist. More info/register.

Host: Cvent

Presenters: Taylor Bohn, Senior Event Technology Analyst, and Alyssa Peltier, Manager, Event Marketing, Cvent


Tue 3/31 at 3 p.m. – Personas & User Journey Mapping: Getting to Know Your Website’s Users & Journey Through Your Site

Developing a successful, user-centric website starts with knowing who is actually coming to your website, why they visit it, and then optimizing their journey through the site. But too often biases and technology get in the way of making sure the user is kept top of mind and that the path through your website results in a successful visit. Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. With Personas in hand, we’ll put them to work with User Journey mapping to make sure that your visitors can find what they want in your site and solve both the objectives of the visitor and your organization. More info/register.

Organizer: ASAE Marketing Professionals Advisory Council

Presenter: Ray van Hilst, Director of Client Results, Yoko Consulting


Wed 4/1 at 2:00 p.m. – Imagining, Creating, and Executing the Technology Strategy

Regardless of the size of your organization, you have a limited technology budget. How do you see beyond those constraints to what the organization truly needs from technology? How do you make a compelling argument for more investment and then deliver on that investment? What are the criteria for evaluating technologies that will not just upgrade your services, but modernize your organization? Hear about making a successful argument for new tech, how IT creates value for the business, and a framework for determining where and how to invest. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Rebecca Bowen, Director of Information Technology at the Association for the Advancement of Medical Instrumentation


Thu 4/2 at 2 p.m. – Embracing Wellness from a Distance

Join a discussion on “embracing” wellness while having to practice social distancing from others. The human interaction that we need and crave is no less a need and we need to figure out a new normal for achieving it during these uncertain times. How can we embrace wellness while physical isolation is impacting ourselves, our staff, our members, our clients, and our families? More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Aaron Wolowiec, CEO and learning strategist, Event Garde, and founder, Healthy By Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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UPDATED Wednesday morning 3-18-20 with COVID-19 events and updates. Look for “NEW” and other prefixes.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Before we get to the good stuff…

What do your “engaged” members not know about?

We all know to never make assumptions about member behavior (or preferences, needs, interests) based on your own behavior. But, I discovered a positive aspect of that tempting cognitive bias: your own behavior might give you something to explore.

Last weekend, I was catching up on ASAE Collaborate discussions, one of which was about year-round membership apps (as opposed to event apps). Someone mentioned ASAE’s app and I thought, huh? I have the ASAE Events app but I didn’t even know about the ASAE app, so I downloaded it. With it, I can read ASAE and Associations Now articles as well as Collaborate discussions on my phone.

Why didn’t I know about this? What does this say about me and my engagement with ASAE? Honestly, I’m not sure. I’m a regular reader of Collaborate (with a subscription to dozens of daily digests) and Associations Now. I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. But, I’ve got to admit, I barely read the annual renewal thank you emails which, I’m guessing, would remind me about benefits.

How did I miss this news about the ASAE app? How long has it been around? So that got me thinking… What are your members missing—even the supposedly engaged ones? Make no assumptions about how often you need to promote the benefits of membership to existing members.

Worthy reads about you know what

Wasn’t it nice to not think about the coronavirus for a minute? That’s a luxury many of you don’t have since you have to make decisions about events, member resources, and employees. In our personal lives, we have to figure out whether to attend a happy hour with friends (I did on Wednesday) or a state SAE lunch (I’m won’t today).

Seth Godin recently said, “Overwhelmed is a choice.” Work has to get done, responsibilities fulfilled, so you must manage the distractions this crisis presents. You can cut through the noise and save time by focusing on a few good sources of information. I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. A bit more geeky but worthwhile, Coronadaily.

KiKi L’Italien is curating a daily list of association-specific information at Association Chat. She’s also compiled a Twitter list of good follows for COVID-19 news and information.

Associations are also gathering information: PCMA, MPI, Events Council and ASAE.

Good normal reads

The Association Brain Food show must go on!

Some day, events will be back on track, at least at the chapter level. Why? Because, Billhighway says, people crave connection and community, and for now, in-person events do that better than virtual.

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. WBT Systems suggests offering adulting programs to help young professionals in your industry survive and thrive in their careers.

Tirza Austin believes mentoring is “not a year-long, one-on-one relationship.” At Community by Association, she describes how she shook up the traditional mentoring model, looked for a new type of mentor, got some pushback, but made it work.

The workforce is graying. “In the U.S., 16% of people aged 65 and over are still employed. By 2035, that figure will be 21%.” Abby Levene at Dropbox explains how businesses can benefit from age diversity, especially from the wisdom and life experience of older employees.

Quick hits before we get to the list of this week’s free education:

  • Why your organic traffic might be dropping… and how to fix it. (Levi Wardell, Association Chat)
  • Save this one, it’s real helpful: How to use Google Analytics to improve SEO performance. (Michal Pecanek, Ahrefs)
  • If you care about restaurants, take the time to read this: The American restaurant is on life support. Never more so than now. (Karen Stabiner, The Counter)
  • How can you ease their financial burden and get a better table? Pick up the phone if you want a restaurant reservation. (Monica Burton, Eater)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • Bluefish has a bad rep as a “fishy” fish, but it’s not “fishy” if it’s fresh. It will deteriorate (get fishy) if it’s exposed too long to oxygen or warm temps. My bluefish last week was full of excellent flavor as fresh bluefish should be. I topped it with a mix of Thai basil pesto I made and froze last summer and panko breadcrumbs.
  • My recipe for Thai basil pesto includes Thai basil, garlic, ginger, peanuts, sesame oil, brown (or palm) sugar, rice wine vinegar, fish sauce, red pepper flakes and soy sauce. I’ll share the recipe on my Grabbing the Gusto blog this weekend. Go on over there to subscribe if you don’t want to forget to grab it.
  • This week’s culinary high point has to be this slow cooker coq au vin. My feller was monopolizing the oven with some slow-roasted ribs so I went to plan B, the slow cooker. Oh, man, so good. I made a giant batch and since there’s only two of us, we’ve had this three times this week for dinner. Not complaining!
  • What did we have on the side, besides mashed potatoes, for the coq au vin—greens, of course! What else would you expect from me? Round one: collard and spinach sauté with red onion, carrot, poblano, orange bell, jalapeno and bacon. Round two: kale and arugula sauté with bacon, red onion, jalapeno, mushroom and tomato.

Here are the educational events scheduled for next week, phew, it’s a long one. Keep in mind, details may have changed since last I checked. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 3/16 at 11 a.m.* – Tech Talk: Best Practices for Working Remotely

As you may know, Matrix Group has 10 remote employees, and many of you have reached out to ask about our policies and what best practices we follow.  Hear our tips, tricks, and best practices for working remotely, including communication tools we love – Slack, Zoom, Google Hangouts, and more; our favorite collaboration tools and managing documents in the cloud; our governance and policies for remote work; tips on how to thrive as a remote worker; and strategies for effectively managing your team. More info/register.

Host: Matrix Group

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects

*All times are Eastern Daylight Savings Time unless otherwise noted.


NEW: Mon 3/16 from 11:45 a.m. to 8:20 p.m. – COVID-19 Virtual Summit: Introduction to COVID-19 & Current State of Affairs

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University


CORRECTED TIME: Mon 3/16 at 12 p.m. – Crisis Communications: Coronavirus Edition

Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. Get ready to learn 10 tips for communicating during this crisis, how to craft your messages, and the impact good crisis communications can have on your event’s brand long-term. More info/register ($35 for MPI non-members).

Host: MPI

Presenter: Alex Plaxen, MTA, President, Little Bird Told Media


NEW: Mon 3/16 at 12 p.m. – Virtual Town Hall: Cornonavirus & Your Social Impact Workforce

If you have been scrambling to create presentation materials for your upcoming staff meeting about the coronavirus then tune in for answers. We will cover the following during the Virtual Town Hall: your organization’s safety statement; how to provide information/resources/prevention tips about the issue; assembling your COVID-19 team of early responders; office closure scenario planning; local, state and federal closures; and more. More info/register.

Hosts: Nonprofit HR and Independent Sector

Presenters:

  • Lisa Brown Alexander, CEO, Nonprofit HR
  • Victor Reinoso, Chief Operating Officer, Independent Sector

Mon 3/16 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

NEW: Mon 3/16 at 2 p.m. – Pants Aren’t Optional – Configuring Your Home Office to Look Better on Video Conferences

So many people SUCK at videoconferences. You’re talking to their chin. They’re looking at the other screen. You can’t hear them. But you still need to present yourself as the professional you are. How do you look better on camera? What do you need for lights, microphone, and camera? What if you’re not a techie? Hear the details on what we need to know to look better on our video conferences from our home offices…and pants aren’t optional. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Beth Ziesenis, author, speaker, nerd


NEW: Mon 3/16 at 2 p.m. – Motivating Your Team In A Crisis

When distractions are high and stress is mounting, keeping your team engaged and focused on their goals may feel like its own battle. Get insight into fast and effective motivational tools for leaders and peers alike to boost morale in stressful times. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


NEW: Mon 3/16 at 2 p.m. – Capitol Hill and Coronavirus: What to Expect

Coronavirus is in the Capitol. With recess canceled, what will Congress and the executive branch do in the face of COVID-19? From the Federal Budget and appropriations funding, to logistics on planning and policy updates, learn what to expect in the coming days and weeks. Hear insights into the latest policy developments on the Hill to help you manage your organization’s response to the pandemic. More info/register.

Host: FiscalNote

Presenters:

  • Jason Dick, Deputy Editor, CQ Roll Call
  • Katherine Tully-McManus, Congressional Staff Writer, CQ Roll Call
  • Mary Ellen McIntire, Reporter on Health Care, CQ Roll Call
  • David Lerman, CQ Budget Editor, CQ Roll Call

Tue 3/17 at 12 p.m. – In-House Video Production Best Practices Online Discussion

With an emphasis on how smaller associations manage limited resources to deliver effective video content to their members, we will hear from several association professionals who have successfully navigated the challenges of selecting the right equipment, developing content and production workflows, distributing to various media channels, and tracking performance. More info/register.

Organizer: ASAE Communication Professionals Advisory Council

Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association


NEW: Tue 3/17 from 12:45 to 7:45 p.m. – COVID-19 Virtual Summit: Future Implications and Considerations

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University


NEW: Tue 3/17 at 1 p.m. – How to Work Remotely Q&A

Jason Fried, co-founder of Basecamp and author of REMOTE, will host a livestream and give tips on how to work with remote teams. More info.


Tue 3/17 at 1 p.m. – 6 Ways to Make Your Nonprofit’s WordPress Site Secure from Getting Hacked

The last thing you want added to your list is trying to figure out how to fix a site that’s been suddenly hijacked or taken offline. Learn why strong security is important for WordPress, what can happen when your nonprofit’s website gets hacked, six practical steps you can take to keep your site protected, and security recommendations and tips. More info/register.

Host: Nonprofit Tech for Good


NEW: Tue 3/17 at 2 p.m. – Real-World Crisis Communications in the Age of COVID19

A crisis can come in all kinds of forms, but what do you say to your members when a never-before-seen virus appears and no one knows for sure what will happen next? What is your strategy for talking with the Board? Or working with international chapters? Find out how one association is making these tough decisions during the COVID-19 pandemic and receive ideas you can apply in your own messaging. Find out what’s workingwhat’s notand what’s next. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests: Peter O’Neil, CEO, and Andy Cutler, Director of Communications, ASIS International


NEW: Tue 3/17 at 2 p.m. – Engaging A Team That’s Working From Home

With the option to work from home becoming more available than ever, it’s important to learn the steps you can take that will keep your team engaged, happy, and crushing their goals. Learn ways to immediately boost trust, understanding, and performance. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Tue 3/17 at 2 p.m. – Contract Crisis Preparedness for Suppliers

Basic knowledge of your contract language is not enough. You must have the right steps in place to act quickly when a customer wants to make a change due to unforeseen circumstances. Learn how to protect your business and customer interests with potential solutions when challenges arise before and during events. More info/register.

Host: PCMA

Presenter: Lisa Sommer Devlin, attorney


NEW: Wed 3/18 at 11 a.m. – Remote Control

This workshop will feature curated tips from remote-work veterans and newbies, teaching you everything you’ll need to know to make a smooth transition from working at the office (or teaching at university) to working from home. Whether you’re a manager, professor, individual producer, or HR specialist supporting staff through a new remote-work policy, we think you’ll find something in this workshop that’s worth bringing home. More info/register.

Host: Quartz

Presenters:

  • Wade Foster, co-founder, Zapier
  • Cate Huston, engineering manager, Automattic
  • Heather Landy, executive editor, Quartz, and editor of Quartz at Work
  • Grace Bacon, vice president of business operations, Quartz
  • Phoebe Gavin, editorial director of audience, Quartz
  • Courtney Kobylanski, national advertising director, UK, Quartz

NEW: Wed 3/18 at 11 a.m. – Event Live Streaming Basics

Learn the basics of what’s needed to get started and how live streaming can benefit your organization: pros and cons of professional live streaming versus DIY; hardware and software; and live streaming and equipment costs. More info/register.

Host: Pro Video Talent

Presenters: Donna Davis, owner of Pro Video Talent, a video production and live streaming company, and Thomas Wallis, a technical expert in live streaming


Wed 3/18 at 11 a.m. – Your CX Advantage

Customer experience (CX) efforts remain inconsistent in many organizations, but 2020 could be a game-changer. In an age when consumers can reach a competitor in a click, CX is the key differentiator. Increasingly, organizations are spending more on CX and placing greater importance on their results. Hear about advice for new CX leaders, the relationship between the CX leader and CMO, and why more organizations are increasing CX spending. More info/register.

Host: Gartner

Presenter: Augie Ray, VP analyst, Gartner for Marketers


NEW: Wed 3/18 from 11:20 a.m. to 9:10 p.m. – COVID-19 Virtual Summit: Business Impact, Leadership, & Strategies for Today

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University


NEW: Wed 3/18 at 12 p.m. – COVID-19 & Your Chapters/Components: FREE Virtual Idea Swap

Here at Mariner we are home to three chapter organizations. All rely on revenue from in-person events. Yikes! Diana Tucker, CAE, Vice President, Membership & Chapter Relations at NAIOP oversees 50+ chapters juggling the same challenge. So, Diana, Peter and Peggy said let’s talk about how to help our chapters thru a turbulent time. More info/register.

Host: Peggy Hoffman & Peter Houstle, Mariner Management


NEW: Wed 3/18 from 12 to 2:30 p.m. – Leading in Uncertain Times

We have been having conversations with many of you regarding the impact of COVID-19 on your organizations and want to provide resources to you as you lead during these uncertain times. Join us for valuable insights and key takeaways you can implement now to prepare for whatever is next. Agenda includes: Lessons Learned During the 2008 Recession, Scenario Planning: Preparing for Whatever May Come, Lean on Your Culture in Difficult Times, and Where Do We Go from Here? Get tools and connections to help you achieve the best outcome possible. Join us for all the sessions or pop in and out throughout the day. More info/register.

Host: .orgCommunity


NEW: Wed 3/18 at 12 p.m. – Content Forum Community Chat

Join us for whatever you need. We are here to listen, to be a sounding board, and to share advice. Join your fellow Content Forum members for collegial support and to share the professional and personal challenges you are facing with COVID-19. More info/register.


Wed 3/18 at 12 p.m. – Pivot to Virtual

Coronavirus has taken the event industry by storm. Many events have been canceled and sponsors are pulling out of their commitments. Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn what the WHO and CDC are asking planners to do to keep attendees safe, how to decide to cancel and what to tell your attendees, how to manage the virtual experience from a production perspective, how to make money with digital events from a case study, and how to use event apps for online event engagement. 2 CMP credits. More info/register.

Host: EventMB

Presenters:

  • Adele Cehrs, Crisis Communication Expert
  • Chip Massey, Crisis Communication Expert
  • Brent Rogers, Vice President, Creative & Digital at PSAV
  • Taylor Estes, President & CEO, Apple Box LLC
  • Joseph Estes, Co-Founder & Head of Production at Apple Box LLC
  • Mike Piddock, Founder and CEO, Glisser
  • William Thomson, MD, Gallus Events
  • Corey McCarthy, Chief Marketing Officer, Socio
  • Chris Shipton, Scribe and Art Director at Live Illustration Ltd.
  • Julius Solaris, Founder and Editor in Chief, EventMB
  • Dylan Monorchio, Deputy Editor, EventMB

POSTPONED: Wed 3/18 at 12 p.m. – The Impact of Mergers & Acquisitions on a Business Model: How the ABA Responded to Change (Washington DC)

Learn how the ABA approached the growing issue of industry consolidation and its impact on their business model. Find out how they identified critical components of the model and then adjusted ABA’s approach to the market accordingly. This high-level tour of an association facing a market shift will include a few deep dives into areas common to all associations. Also hear Younger’s thoughts on helping organizations face industry consolidation by evaluating the Value Proposition and investigating alternative membership structures. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Executive Management Professionals Community

Presenters:

  • Leann Shepp, Vice President of Membership Operations and Business Intelligence at the American Bankers Association (ABA)
  • Jay Younger, President and Chief Executive Officer of McKinley Advisors

EVENT “ON HOLD” PER ASAE COLLABORATE: Wed 3/18 at 12 p.m. – Small Association Brown Bag Discussion (Washington DC)

This regularly scheduled meeting is a great way to share ideas and ask questions about other associations’ leading practices, and you will get to know colleagues in an informal setting. The discussion topic for the first portion of the meeting: membership renewals and innovative techniques to drive renewal rates. More info/register.


Wed 3/18 at 12 p.m. – The 3 Pillars of an Effective Learning Program

While digital, one-size-fits-one approaches are gaining recognition across the industry, many organizations are still relying on outdated solutions that leave learners wanting more. Without incorporating modern learning methods, you run the risk of a bad learning experience which results in high dropout rates, poor learner engagement, and ROI left on the table. Learn how to adopt a new learning strategy that aligns with today’s learners. Take a deep dive into the 3 core pillars of an effective learning program to ensure your learning program is set up for success. More info/register.

Host: BenchPrep

Presenter: Katie Babbili, Learning Technology Analyst, BenchPrep


Wed 3/18 at 1 p.m. – A Fresh Look at Learning Analytics: How to Squeeze More Insights from Your Data

How can learning analytics help your organization use more of your data, more wisely? Learn how to distinguish between LMS reporting and analytics, five must-have metrics for every executive dashboard, how to select your most valuable business data sources, creative ways to combine data for deeper insights, how to manage data overload, and tips for getting started with learning analytics—even with limited data. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

Wed 3/18 at 1 p.m. – Cutting Through The Noise: Writing On-Brand, Effective, And Accessible Content

If you’re like many organizations, your brand guidelines focus heavily on your visual brand language, but voice guidelines are equally important in creating a consistent and distinct on-brand experience, reinforcing your values, mission or purpose. Learn how to develop a brand voice from your existing brand foundation, what plain language best practices are and how they can quickly improve your existing content, and how to apply accessibility best practices to your content so it meets the needs of all users. More info/register.

Host: Phase2

Presenter: Cara Lemieux, Director, Communications & Content, Phase2


NEW: Wed 3/18 at 2 p.m. – Remote Work and Cybersecurity: Supporting Employees in the Midst of a Pandemic

Cyber criminals are taking advantage of the new remote workforce, and attacks are increasing. Remote work, however, can be done securely with the proper procedures, training, and technology in place. Learn how organizations can support their team while protecting their valuable data. Hear about the most common types of attacks facing remote employees; strategies hackers are using to exploit the coronavirus; practical steps employees can take to reduce their cybersecurity risk; and how an organization’s IT department or MSP can provide the necessary support to their remote employees. More info/register.

Hosts: TCDI and ASMGi


NEW: Wed 3/18 at 2 p.m. – Staying Positive for Clients in the Face of Panic

Discover the three biggest mistakes professionals make with freaked out clients, and strategies to calm and connect. Way past self-care, learn the high-performing mental habits that will calm you down and lift you up affecting your clients team and community. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Wed 3/18 at 2 p.m. – Communicating Clearly During Crisis Situations

We live in a time of increased risks that make it critical for business event organizers to have a strong, cohesive crisis communications plan. If a crisis hits that impacts your event, you should be ready to communicate to participants, internal and external stakeholders, as well as the media with tailored, targeted messages. Learn how to deliver the right messages with the proper tone and communication channel when a crisis occurs. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Wigent, Regional Operations Manager – Americas, Cisco


Wed 3/18 at 2 p.m. – Running Your Mission in the Middle of the COVID-19 Outbreak

In the midst of a global outbreak, our operating models, programs and services, and fundraising may all need to pivot as we address our new reality. Listen in on interviews with leading nonprofits on how the crisis will impact their work, change their decision-making, and affect their teams. More info/register.

Host: Salesforce

Presenters:

  • Erin Barnes, Co-Founder and CEO, IOBY
  • Mary Nemerov, Chief Advancement Officer, Sierra Club
  • Chris Thomas, VP Nonprofit Executive Engagement, Salesforce.org

Wed 3/18 at 2 p.m. – Microsoft Teams: The New Paradigm in Association Collaboration

Your association is probably already using Microsoft Office, but are you effectively using one of its most collaborative tools? As Skype for Business is being phased out, Microsoft is not only pushing its functionality into Teams but adding more ways for you to better engage with your team. Hear how ASAE is using Teams to improve their operational engagement across their entire organization. Learn ways you can leverage your investment in Microsoft and foster better collaboration throughout all your teams. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Reggie Henry, Chief Information & Engagement Officer, ASAE


NEW: Wed 3/18 at 3 p.m. – Virtual Project Management (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. Hear expert tips on how to effectively collaborate virtually with your team. More info/register.

Host: Ubiquity University

Presenter: Jesper Sonne, Partner & Co-founder of RETHNK


Wed 3/18 at 3 p.m. – 12 Questions Nonprofits Should Ask to Evaluate a Managed Service Provider (MSP)

In our 25 years in serving the nonprofit IT community, we’ve heard lots of stories of IT support that didn’t work out. We used our experience to develop a list of 12 questions you can use to vet any managed service provider as you evaluate your needs and their services. Learn about avoiding common pitfalls and getting the right level of service for your nonprofit. More info/register.

Host: Community IT

Presenters: Steve Longenecker, Director of IT, and Johan Hammerstrom, President and CEO, Community IT


NEW: Wed 3/18 at 7 p.m. – Association Chat Town Hall

Discuss the early impact of the Coronavirus and what it means for the association industry. Joining remotely will be association executives, speakers, event planners, and solution providers from the association industry who have already been seriously impacted by the coronavirus. More info/register.


CANCELLED – A VIRTUAL COFFEE TALK WILL BE SCHEDULED INSTEAD, DETAILS TO COME: Thu 3/19 at 8:30 a.m. – March Madness: Your Website’s Road to the Championship (Coffee Talk, Alexandria VA)

1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


NEW: Thu 3/19 at 11 a.m. – Communicating [in] Crisis: 4 Proven Strategies to Communicate in Quarantine

Learn four proven strategies to communicate in quarantine. Hear about challenges of the workplace in times of crisis, strategies that work best to ensure your message is received by all your employees, reasons your message matters more than ever—and why it’s important to choose your words carefully, and best practices for organizations that can and cannot enforce a work from home policy during times of crisis. More info/register.

Hosts: IABC and Staffbase

Presenter: Jason Etter, Staffbase


Thu 3/19 at 11:30 a.m. – Artificial intelligence 101: The Pros, Cons, and Many Applications for Associations (Alexandria VA)

Hear about common and potential AI uses in associations, tips for introducing AI to members/customers, legalities and clauses to consider, and a host of other considerations for taking your technology to the next generation. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VCP, The Association Whisperer


NEW: Thu 3/19 at 12 p.m. – Maximizing Productivity for Remote Teams

Discover how to maximize productivity with a distributed team. Learn five key strategies for leading impactful remote meetings, how to maintain connections and productivity across distributed teams, and top remote learning techniques from experts in live online education. More info/register.

Host: General Assembly

Presenters:

  • Caitlin Davey, Senior Learning Experience Architect, General Assembly
  • Matt Brems, Global Lead Data Science Instructor, General Assembly
  • Adi Hanash, VP, Product, Tempest

Thu 3/19 at 12 p.m. – Chapter Chat: How a CRP Helped Turn Around a 15-Year Membership Decline

With a membership drop of 2% year over year for 15 consecutive years and drowning chapters, NCGA was at a crossroads. They’d been doing the same thing over and over again with their clubs (chapters) and expecting different results. Find out what tools and tactics NCGA used to prevent major chapter mayhem. Under Rick’s helm, NCGA has corrected course, now seeing 6% membership growth year over year since 2016. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Rick Rangel, director of growth, Northern California Golf Association (NCGA)
  • Peggy Hoffman, president and co-founder, Mariner Management

Thu 3/19 at 12 p.m. – Building Member Journeys That Convert

This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. Learn how to identify and develop member persona segments, use various data sources to identify the ideal member journey, and focus campaigns on conversion and revenue. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Aimee Pagano, senior digital advisor at HighRoad Solutions


Thu 3/19 at 1 p.m. – A Why-To and a How-To: Virtual Conferences in the COVID-19 Era

Hear the case for virtual conferences, including longstanding benefits like lower cost and greater reach, as well as more timely drivers like COVID-19 and climate change. Learn how, with a lean team and budget, we’ve planned and run our multiday online conference, Learning • Technology • Design, the past four years. Find out about DIY technologies we’ve used, as well as fuller-service, purpose-built technology alternatives. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning and co-hosts of the virtual conference Learning • Technology • Design


NEW: Thu 3/19 at 2 p.m. – At-Home Coping Mechanisms (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Raji Jayasinghe, VP for Asia of Ubiquity University


NEW: Thu 3/19 at 2 p.m. – Ensuring Your Virtual Meetings Are Productive

With the switch to digital communication, we have an opportunity to make meetings better than ever. In this fast and fun webinar, learn how professional presenter and team trainer Rachel Sheerin makes virtual meetings productive, collaborative, and energizing. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


Thu 3/19 at 2 p.m. – Lessons Learned from Toronto’s 2003 SARS Outbreak

In 2003, Toronto experienced two deadly SARS outbreaks resulting in a travel warning from the World Health Organization that heavily slowed tourism and disrupted the event and convention business. PCMA’s Sherrif Karamat and Bruce MacMillan, both at Tourism Toronto at the time, will share their response to event cancellations, their communication approach with stakeholders and their crisis recovery plan. CMP credit. More info/register.

Host: PCMA

Presenters:

  • Sherrif Karamat, CAE, President and Chief Executive Officer of PCMA
  • Bruce MacMillan, Chief Marketing Officer, PCMA’

Thu 3/19 at 2 p.m. – The Secret to Creating Email Newsletters That People Will Want to Read

Email newsletters still represent the channel with the highest impact to deliver business results for B2B companies. Unlike social media platforms, you own this audience. Learn how to build your audience, including how to attract and keep quality subscribers; make sure your email actually makes it into your subscribers’ inboxes; and what to write, how often and in what format to deliver the biggest impact. More info/register.

Host: Rep Cap / Managing Editor

Presenters: Mary Ellen Slayter, founder and CEO, and Ginny Engholm, director of editorial operations, Rep Cap


Thu 3/19 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Maybe the third time is the charm. Rescheduled again.

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community


Thu 3/19 at 3:30 – Stop Thinking Like an Instructional Designer, Start Thinking Like a Game Designer

Instructional designers tend to think content first and action second. Game designers tend to think action first. As a result, most games are engaging, intriguing, and immersive, while instructional content tends to be boring and perfunctory. learn five methods to help you think like a game designer while playing a game. The experience will help you transform your stale training into an exciting and interesting experience for you learners. More info/register.

Host: eLearning Learning

Presenter: Karl Kapp, Professor of Instructional Technology, Bloomsburg University


Fri 3/20 at 2 p.m.* – Remote Work During COVID-19: Human Resource and Technology Considerations

In this time of crisis, many associations have decided that all staff members will need to work remotely for a while to protect their health and well-being. These decisions were made quickly, and some organizations had little time to put the right systems in place. In addition to ensuring that the necessary technology tools are available, managers need to communicate information about project workflow and set clear guidelines and expectations for employees. Learn about key considerations for managing your staff and technology needs through the COVID-19 crisis. Connect with colleagues to explore best practices that you can employ. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Rick Bawcum, CEO, CIMATRI
  • Larry Covert, Senior Director, Information Technology, ASAE
  • Sara Curtis, MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International
  • Sara Curtis (moderator), MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists

NEW: Fri 3/20 at 2 p.m. – Physical Maintenance/Detox (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Nora Silini, Training Biotransenergetic Counselor and Program Coordinator at Ubiquity University


NEW: Fri 3/20 at 2 p.m. – Talking Money: Cancellations, Refunds, Oh My!

Whether it’s refunds, postponements, or changing budgets, money tends to be the first thing people want to negotiate on, but the last thing they’re comfortable discussing. Learn ways to boost your confidence and get into an empowering and helpful money mindset. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin


NEW: Mon 3/23 at 2 p.m. – How to Prepare for Recession: An Association Leaders Strategy Guide

It is very possible that we are headed into difficult economic times, and increasingly possible, a recession. What actions can help association leaders lead effectively in industries of all kinds? Hear how leaders can best prepare for a recession, how you should think through crisis management for your organizations, how associations have gone from terrible to great during a crisis in the past, and what is the best next thing you can do for your association right now. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Glenn Tecker, co-CEO of Tecker International


Tue 3/24 at 12 p.m. – How and Why to Transition from Conference Sponsorships to Year-long Partnerships (Partnership Professionals Network Idea Exchange – Washington DC and online)

Many associations have a long history of a successful conference sponsorship program. However, times are changing! Many companies are saying they would prefer a year-long partnership …. not a three-day event sponsorship. This Partnership Professionals Network Idea Exchange brown bag lunch discussion and strategy session will address how and why to transition from conference sponsorships to year-long partnerships. Locations: Washington DC and online. More info/register.

Organizer: Partnership Professionals Network


Wed 3/25 at 2 p.m. – 6 Non-Dues Revenue Opportunities Hidden in Your AMS

While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies. Learn about the top 6 non-dues revenue opportunities you can utilize from an optimized AMS. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Altai Systems

Presenter: Teri Carden, Founder of ReviewMyAMS and 100 Reviews


Thu 3/26 at 12 p.m. – What to Consider When You’re Considering an AMC for Government Relations and Advocacy

Hear from a panel of experts about how associations can work with AMCs to represent their interests before policymakers. Leveraging best practices and case studies, attendees will understand how associations and AMCs can partner to advance the interests of associations and their members in today’s fast-moving political ecosystem. 1 CAE credit. More info/register.

Hosts: AMC Professionals Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Paul Miller, President and CEO, Miller/Wenhold
  • Elissa Myers, Senior Director, Virtual, Inc.
  • Alfons Westgeest, Managing Partner, Kellen
  • Anne DeSeta DarConte, CAE, Managing Director, HillStaffer
  • Tommy Goodwin (moderator), Head of Government Relations, Project Management Institute

Thu 3/26 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Hear about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Thu 3/26 at 1 p.m. – Speaker Showcase: Spring 2020

This webinar brings together speakers, executives, and planners in a unique virtual setting where those doing the hiring can see and hear a variety of speakers in just one hour from the convenience of – anywhere! Some of our speakers will be available to live chat with attendees on the spot so if you see someone you want to lock-in for an upcoming event, you can start the conversation right then and there. More info/register.

Host: ReviewMySpeaker


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. This exercise unleashed so many insights among my tablemates that I could see how powerful journey mapping could be in real life. WBT Systems explains why and how to map the learner journey at your association.

At CEX 2019, many CRPs (that’s component relations professionals, in case you didn’t know) shared their chapter success stories. Billhighway brings us two tales of chapter turnarounds—from exhausted despair to satisfying growth at the Project Management Institute and from begrudging compliance to proactive involvement at the Association for Corporate Growth.

Time is our most valuable asset so it’s no surprise members are reluctant to spare time for volunteering. MemberSuite digs into the reasons for this mindset and provides ideas on how you can get members involved in a truly micro-commitment way.

Tanya Basu at MIT Technology Review writes about private micro-networks, like Cocoon, which some believe are the future of connecting. “…[S]uch micro-networks and the control they offer might redefine how we think about and use social media in the next decade, whether it is Cocoon or another app that follows in its wake.”

You’ve probably read somewhere that restraints (aka limited resources aka no budget) are catalysts for creativity. This theory isn’t just sugarcoating a crappy situation. At Harvard Business Review, Laura Huang writes about an experiment she ran with college students that proved constraints don’t have to be constraining.

Quick hits before we get to the list of this week’s free education:

  • Ultimate webinar stats for 2020. (Joni Taisey, WorkCast)
  • How to create a better distribution plan to get your content seen. You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute)
  • There’s nothing like staring into an eagle’s eyes, which you can do thanks to the Big Bear bald eagle cam. The cam sits beside an eagle’s nest (with eggs!) in the San Bernardino National Forest in Southern California. Don’t click this when you have work to do.

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • My favorite meal last week was striped bass with spiced chickpeas. Bon Appetit calls this recipe “foolproof,” and I suppose it is. I couldn’t get enough of these flavors. You could leave out the fish and just make the chickpeas—they’re so good.
  • The other fish in last week’s seafood share was mackerel. I like matching mackerel with bold flavors like this maple-barbeque glazed fish recipe. Quick and easy.
  • I finally remembered the big ham bone from Thanksgiving lurking in my freezer and gave it a fitting destination: split pea soup with ham. I didn’t have to add any additional ham like the recipe instructed because my bone had plenty extra on it. I used water instead of chicken broth because I knew the meaty bone would provide enough flavor—and it did. I love watching marrow slowly disappear from a bone into the broth to work its magic.
  • When I’m in a need-a-quick-veggie jam, I grab some broccoli, slice them into individual florets, slice big chunks of red onion and toss it all on a sheet pan (or two—might as well make a big batch) with olive oil. Sprinkle with kosher salt and bake at 400. When the florets are just approaching tender, add garlic slices and red pepper flakes, toss again, and bake until the florets are partly caramelized (nearly burnt) and the stems are at the tenderness you desire.
  • For Sunday breakfast, I made this German apple pancake from Serious Eats. It reminded me of a clafouti—dessert for breakfast, I guess. Satisfyingly tasty. Per the recipe, you need a non-stick, oven-safe pan. My Tramontina non-stick did just fine in the oven, in case you have one of those. Increase the cinnamon, you won’t regret it.

Here are the educational events scheduled for next week–lots of COVID-19 (coronavirus) webinars. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Fri 3/6 at 12 p.m.* – How I Create Social Media Content for Association Chat

Register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

*All times are Eastern Daylight Savings Time unless otherwise noted.


Mon 3/9 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/10 at 11 a.m. – The Ethical Nonprofit

This online course equips association executives and other nonprofit leaders with best practices for making ethical decisions. 1 CAE credit. More info/register.

Host: The 501c League

Presenters:

  • Cheryl Ronk, CAE, president of So Right LLC
  • Cecilia Sepp, CAE, chief executive officer and founder of The 501c League

Note: This course fulfills the new ethics requirement for CAE applications and renewals, which is why I’m attending.. I’m breaking my “free” rule and publicizing it despite the $45 registration fee ($25 for 501c League members).


Tue 3/10 at 12:30 p.m. – Meetup for Sections/Interest Group Professionals

As interest group management can be very different from chapter/affiliate management, we wanted to bring together association executives to chat about how our associations structure management of these unique components, including if there are separate fees to be a member, allocating budget funds to these groups, how volunteers are appointed, what these sections/interest groups develop in terms of association resources/products, etc. Location: Washington DC. If you are interested in attending, RSVP to Mark Fernando.


Tue 3/10 at 2 p.m. – Association Chat on Twitter (#assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. Check KiKi’s Twitter stream to see if a chat is scheduled and to get the latest details.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth


Tue 3/10 at 2 p.m. – People, Place, and Thing: The Future of Work for Associations

Thanks to technology, the way work is accomplished in associations has changed – more of it, coming faster, and expected to contain greater accuracy. The work environment will only continue to change as we move into a new decade. Associations can be closer to their members and other stakeholders, and address their needs quickly. But to achieve that end result, employees must have the skills necessary for success in this on-demand world. More info/register.

Host: Pathable

Presenter: Jennifer C. Loftus, MBA, SPHR, PHRca, GPHR, SHRM-SCP, CCP, CBP, GRP, is a Founding Partner of and National Director for Astron Solutions

Dang, that’s a lot of credentials!


Tue 3/10 at 2 p.m. – Data and Perception: How American Cancer Society (ACS) Uses Surveys to Increase Engagement

Recently, ACS embarked on a journey to better connect and build a community around study participants with the aim of increasing engagement and better delivering information to them. Learn how nonprofits can create a research-focused community, communicate effectively with participants about upcoming surveys, and develop best practices around messaging and program development. Find out how ACS uses surveys as a mechanism to collect data, understand the audience, and make data-driven decisions. More info/register.

Host: TechSoup

Presenters:

  • Vivek Bhaskaran, founding member and Executive Chairman of QuestionPro
  • Alpa V. Patel, principal investigator of ACS Cancer Prevention Study-3

Tue 3/10 at 2 p.m. – Tricks for Easier Contracts and Negotiations

Learn what needs to be in a contract and what clauses are not really necessary, the meaning of legal terms, such as force majeure, and new issues to consider in 2020. More info/register.

Host: Smart Meetings

Presenter: Lisa Sommer Devlin, J.D., attorney at Devlin Law Firm P.C.


Tue 3/10 at 2 p.m. – CL20 Rebroadcast: This is Your Event. This is Your Event on 5G.

Get the inside scoop on how meetings and events can prepare for 5G, the next giant leap in mobile technology. With connectivity speeds nearly 100 times faster than current broadband services, 5G will reshape how we use mobile devices at events. Explore what faster file upload/download speeds, virtual and virtual reality meetings, rich media experiences and other technology innovation can mean for your organization and business events. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Will Curran, Founder and Chief Event Einstein, Endless Events
  • Brandt Krueger, Owner, Event Technology Consulting

Tue 3/10 at 4:30 p.m. – Get the Facts on COVID-19

With so much media coverage of COVID-19, and the global developments changing by the minute, it’s hard to determine what steps are necessary – and when to act. PCMA and the American Society for Microbiology are delivering this joint webinar featuring a panel of medical experts to separate fact from fiction helping you decide if and how this impacts your event audiences and stakeholders. More info/register.

Host: PCMA

Presenter: Dr. Robin Patel, Director of the Infectious Diseases Research Laboratory, and Co-Director of the Clinical Bacteriology Laboratory, Mayo Clinic


Wed 3/11 at 12 p.m. or 12:30 p.m. – COVID-19: What Your Nonprofit Needs to Know (online and Washington DC)

This presentation will address the legal issues that can arise with COVID-19 and look at questions surrounding workers, contracts, insurance, events, travel, and workplace situations and how to handle them. CAE credit. Locations: online and Washington DC. RSVP.

Host: Venable LLP

Presenters:

  • George Constantine, Partner, Nonprofit Organizations Group, Venable LLP
  • Michael Davis, Partner, Environmental and Natural Resources Group, Venable LLP
  • Anne Gerson, Counsel, Nonprofit Organizations Group, Venable LLP
  • Ronald Jacobs, Partner, Nonprofit Organizations Group, Venable LLP
  • Jennifer Prozinski, Partner, Labor and Employment Group, Venable LLP

Wed 3/11 at 1 p.m. – Is Your Event Feedback Providing Actionable Insights?

When gathering attendee feedback, it can be challenging to figure out how to take feedback and make it have an impact. Learn how to align feedback with event goals to provide actionable insights, and different types of feedback and questions to ask based on event type and goals so that you get the data you need to take action. More info/register.

Host: Meetings Today

Presenter: Brian Ludwig, Senior Vice President, Event Cloud Sales, Cvent


Wed 3/11 at 1:30 p.m. – How to Conduct Comprehensive Audience Research and Organize, Analyze and Apply Your Findings

Comprehensive audience research is required to truly assess your members’ wants, needs and reasons to become and stay a member. Learn how to gather audience research and utilize it to highlight member benefits, increase retention and grow your association. More info/register.

Host: .orgCommunity

Presenters: Ruizhi Liu, Lead User Experience Designer, and Jake Toohey, Senior Digital Consultant, Adage Technologies


Wed 3/11 at 2 p.m. – A Guide to Remote Work During COVID-19

Get a comprehensive overview of the more effective strategies, tools, and techniques to help workers stay productive remotely. Learn how to set up a high-quality remote work program or significantly improve an existing one. More info/register.

Host: Constellation Research

Presenter: Dion Hinchcliffe, Vice President and Principal Analyst, Constellation Research


Wed 3/11 at 2 p.m. – Webinar Benchmarks for 2020

Webinars have become the most powerful tool for creating the kinds of engaging digital experiences that audiences love. Learn best practices across the entire webinar life cycle, based on benchmarks from over 20,000 events over the past year, including: best days and times to promote and run webinars, most popular interactive tools, registrant to attendee conversion stats, and on-demand viewing metrics. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Thu 3/12 at 11 a.m. – Digital Transformation for Nonprofits and Associations

In 2020, digital disruption offers a number of benefits, but the risk associated with transformation is real and addressing that risk should be a top priority on your Enterprise Risk Management plan. Learn how nonprofits and associations can strategically mitigate risks while reaping the increasingly significant advantages of digital technology. Find out how leaders of organizations can enhance project management through best practices and lessons learned. More info/register.

Host: GRF CPAs & Advisors

Presenters:

  • Melissa Musser, CPA, CITP, CISA, Principal, Risk & Advisory Services, GRF CPAs & Advisors
  • Ricardo Trujillo, CPA, CITP, CISA, Partner, Audit, GRF CPAs & Advisors
  • Tricia Katebini, CPA, MBA, Senior Manager, Audit, GRF CPAs & Advisors
  • Yevgeniy Sukhenko, CPA, Supervisor, Outsourced Accounting & Advisory Services, GRF CPAs & Advisors

Thu 3/12 at 1 p.m. – Hosting Events Amidst a Coronavirus

Get best practice tips on how to mitigate transmission, reduce risk and exposure, and keep your live event. Learn best practices and apply public health principles from the WHO, CDD, and Johns Hopkins Public Health. More info/register.

Host: Constellation Research

Presenter: R “Ray” Wang, founder of Constellation Research


Thu 3/12 at 2 p.m. – Is Your Event Covered in a Crisis Situation?

Event organizers should examine their organization’s contracts concerning events in light of cancellations caused by unforeseen circumstances, like COVID-19. Learn what to look for and answer your burning questions about evaluating what’s included in your contracts and whether your standard language will protect the interests of your organization. CMP credit. More info/register.

Host: PCMA

Presenter: Barbara Dunn, partner with the Associations and Foundations Practice Group at Barnes & Thornburg


Thu 3/12 at 2 p.m. – Planting the Seeds of AMS Success

Choosing and implementing a new AMS is a huge undertaking, like growing a new lawn from the soil up. When you take the time to seed and feed your new AMS, you can cultivate a brighter future for your association. Hear about real world AMS experiences that can help you identify and avoid traps when choosing and implementing a new AMS. More info/register.

Host: Noah AMS


Tue 3/17 at 2 p.m. – Contract Crisis Preparedness for Suppliers

Basic knowledge of your contract language is not enough. You must have the right steps in place to act quickly when a customer wants to make a change due to unforeseen circumstances. Learn how to protect your business and customer interests with potential solutions when challenges arise before and during events. More info/register.

Host: PCMA

Presenter: Lisa Sommer Devlin, attorney


Wed 3/18 at 1 p.m. – A Fresh Look at Learning Analytics: How to Squeeze More Insights from Your Data

How can learning analytics help your organization use more of your data, more wisely? Learn how to distinguish between LMS reporting and analytics, five must-have metrics for every executive dashboard, how to select your most valuable business data sources, creative ways to combine data for deeper insights, how to manage data overload, and tips for getting started with learning analytics—even with limited data. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

Wed 3/18 at 2 p.m. – Microsoft Teams: The New Paradigm in Association Collaboration

Your association is probably already using Microsoft Office, but are you effectively using one of its most collaborative tools? As Skype for Business is being phased out, Microsoft is not only pushing its functionality into Teams but adding more ways for you to better engage with your team. Hear how ASAE is using Teams to improve their operational engagement across their entire organization. Learn ways you can leverage your investment in Microsoft and foster better collaboration throughout all your teams. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Reggie Henry, Chief Information & Engagement Officer, ASAE


Thu 3/19 at 8:30 a.m. – March Madness: Your Website’s Road to the Championship (Coffee Talk, Alexandria VA)

1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Thu 3/19 at 12 p.m. – Chapter Chat: How a CRP Helped Turn Around a 15-Year Membership Decline

With a membership drop of 2% year over year for 15 consecutive years and drowning chapters, NCGA was at a crossroads. They’d been doing the same thing over and over again with their clubs (chapters) and expecting different results. Find out what tools and tactics NCGA used to prevent major chapter mayhem. Under Rick’s helm, NCGA has corrected course, now seeing 6% membership growth year over year since 2016. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Rick Rangel, director of growth, Northern California Golf Association (NCGA)
  • Peggy Hoffman, president and co-founder, Mariner Management

Thu 3/19 at 2 p.m. – Lessons Learned from Toronto’s 2003 SARS Outbreak

In 2003, Toronto experienced two deadly SARS outbreaks resulting in a travel warning from the World Health Organization that heavily slowed tourism and disrupted the event and convention business. PCMA’s Sherrif Karamat and Bruce MacMillan, both at Tourism Toronto at the time, will share their response to event cancellations, their communication approach with stakeholders and their crisis recovery plan. CMP credit. More info/register.

Host: PCMA

Presenters:

  • Sherrif Karamat, CAE, President and Chief Executive Officer of PCMA
  • Bruce MacMillan, Chief Marketing Officer, PCMA’

Thu 3/19 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Maybe the third time is the charm. Rescheduled again.

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

One of my soapbox topics is associations taking a more holistic and innovative approach to sponsorships, so I enjoyed reading this MemberSuite post on sponsored experiences. They provide several examples to get you thinking, including some hallway activations at PCMA’s Convening Leaders.

WBT Systems channels Ralph Waldo Emerson in their post about the need for self-reliance in lifelong learning if you want to remain relevant in the workplace. They explain how associations can get this message out and help members and customers become self-reliant learners.

Are you still using sales funnels to map your customer journeys? Forget that. Lifecycle marketing is where it’s at, says Julia McCoy at Marketing Profs.

Billhighway shares two chapter transformation stories told by component relations professionals at the Association Component Exchange (CEX) back in October. One’s about a chapter struggling with poor event attendance that now sells out events (and grew membership too), and the other’s about a chapter that couldn’t fill leadership positions but now has a full leadership roster and pipeline.

Is a new AMS, LMS or CMS in your future? Read the highlights of DelCor’s Dave Coriale’s podcast conversation with Gretchen Steenstra about system selection.

Quick hits before we get to the list of this week’s free education:

  • 7 phrases leaders should stop saying in 2020. I’ve seen a few posts about overused business jargon lately, but this one features unique examples. (Ginny Hamilton, Enterprisers Project)
  • TikTok: what it is and why you need to know how it works. (Kelly Samuel, Forbes)
  • The big data of big hair. Based on my hairstyles in the past, I correctly guessed the year for peak big hair. (Elle O’Brien and Jan Diehm, The Pudding)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • As soon as I saw the name of this recipe, lentil kielbassoulet, I was in. I love cassoulet, but who has the time for duck confit? This Bon Appetit shortcut gave me an excuse to buy really good kielbasa from Mae Farm—they’re right next door to my seafood store in the farmers market. The results: a hearty and tasty Sunday dinner.
  • Two busy weeknights had me relying on old faithfuls. First, my three-step dredge for pan-fried white grunt—that’s a fish, y’all. One, dredge in flour. Two, dip in buttermilk with hot sauce. And, three, dredge in seasoned cornmeal. This time, I added some panko breadcrumbs to the cornmeal.
  • My second standby was for NC swordfish. If you’re a regular reader, you’ve seen this one before: melted butter with lemon juice, garlic salt and Aleppo pepper flakes.
  • A meal doesn’t seem complete unless the plate includes a protein, veggie and starch, or two veggies. Three’s the magic number unless I’m making a one-bowl meal, like pasta or stew, although I’ll make a vegetable too if the bowl isn’t veggie-forward. Sweet potatoes are a regular starch around here, but in a pinch, a can of white beans comes in handy. Throw them in a pan with some garlic, rosemary and lemon zest, and voilà.
  • I can never remember ingredient ratios for pancakes so I’m always consulting a recipe. Cook’s Illustrated has a good one but I saw this buttermilk pancakes recipe in my stream, so that’s what I made for Sunday breakfast. It’s a keeper! I added blueberries and served them with breakfast sausage from Mae Farm.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 3/2 at 1 p.m.* – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/3 at 11 a.m. – The Imposter Phenomenon in High Achieving Women

Up to 70% of women and men, especially high-achievers, experience imposter syndrome at some point in their career. This false belief system leads some people to self-sabotage, turn down career and growth opportunities, and limit their own career trajectories. Learn about imposter syndrome and how you can begin to overcome this negative thought cycle. Find out how to identify and normalize imposter thoughts and learn an effective strategy to cope with this fearful thinking. More info/register.

Host: Insight Partners

Presenter: Paulette Rao MCC BCC, Executive Coach, True North Resources


Tue 3/3 at 12 p.m. – Data Hygiene: Making Your Data the Right Data (Association Data Analytics Brown Bag)

For association professionals who are responsible for reporting analytics to leadership, boards, and other stakeholders, share your lunchtime and discuss topics such as customer facing analytics. Online conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.

Organizers: Association Analytics Network


Tue 3/3 at 2 p.m. – Association Chat on Twitter (#assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. Check KiKi’s Twitter stream for the latest details.


Wed 3/4 at 12 p.m. – What Are Associations Looking For When Hiring Today? A Conversation with the “Lobbyist Hunter” (online and Washington DC)

Better understand what associations are looking for today when hiring senior leaders, learn the “5 Ps” that all association government relations advocacy professionals need to master, and get your questions about today’s job market answered by the go-to executive recruiter of association and government relations leaders. Locations: online and Washington DC. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Ivan Adler, President, Ivan Adler Associates

Moderator: Tommy Goodwin, Head of Government Relations, Project Management Institute


Wed 3/4 at 12 p.m. – You’ve Heard of Data Visualizations—What About Content Visualizations? (Alexandria VA)

Have you ever thought of bringing together all of the good stuff your association has in too many internal places and third-party systems into one dashboard-like visualization? Hear about content visualization-forward ways to drive prospects and new members to all of your content while also introducing long-time members to great content that is not on their radar. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Association Insights in Old Town

Presenter: Adam Hostetter, CEO of FUSE Search


Wed 3/4 at 12:30 p.m. – Career Navigators in Component Relations and Volunteer Management

Hear from three association professionals who all have taken various paths in leadership but all have one thing in common – they started in component relations and volunteer management. Get advice, ideas, and motivation to jump start your career journey. Learn about ASAE’s Career HQ and the resources that your ASAE membership provides. More info/register.

Organizer: ASAE Component Relations and Volunteer Management Professionals Community


Wed 3/4 at 1 p.m. – The Hidden Value of Event Apps

Attendee satisfaction is consistently a top metric used to measure the success of events. But do you consider the event app a key factor in determining attendee satisfaction? Learn why mobile apps are the new event Swiss-army knife, how to help attendees achieve their own event objectives, and how to determine metrics that focus on attendee engagement. More info/register.

Host: Meetings Today

Presenter: Lauren Turner, Mobile Solutions Team, Cvent


Wed 3/4 at 2 p.m. – Why They Won’t Join: Why Associations Are Losing Members (and What To Do About It)

In recent years, national research has indicated a slow but steady decline in membership. The majority of associations now report flat or declining membership. Is this a new norm to simply accept? Learn about triggers that have either led to the decline or exponential growth depending on how the association responded to those triggers. More info/register.

Host: XYZ University

Presenter: Sarah Sladek, founder and CEO, XYZ University


Thu 3/5 at 1 p.m. – GDPR Overview & Implementation Recommendations for US-based Nonprofits and Associations

Get an overview of the EU General Data Protection Regulation (GDPR) framework and how it relates to nonprofits and associations based in the U.S. Learn about GDPR requirements and responsibilities, and best data privacy practices. Find out how to plan for implementation and develop a GDPR compliance plan. More info/register.

Organizer: ASAE Technology Professionals Community

Presenters:

  • Dorothy Deng, Partner, Whiteford, Taylor & Preston LLC
  • Wendy Sahli, Director of Technology, Regulatory Affairs Professionals Society

Thu 3/5 at 2 p.m. – The Next Frontier in Learning: Continuing Education by Text (Association Chat aka #assnchat)

A series of conversations with students in Yemen left Michael Ioffe with an idea—that text messages could be used to bridge the digital learning access gap. That idea became Arist, the first text message university, which was just named a finalist in Fast Company’s 2019 World-Changing Ideas competition. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Michael Ioffe, co-founder of Arist


Thu 3/5 at 3 p.m. – Refresh Your Meetings and Events (Reston VA Idea Swap)

Meetings take a ton of work and are often a hallmark of an association’s outreach, be they conferences, conventions or members’ summits. In this presentation, you’ll learn—and apply—a few easy techniques to see your own events with fresh eyes and get actionable, innovative solutions to improve them. This collaborative session is focused on refreshing meetings and events so they are more engaging, fun, profitable, or serve to better connect attendees and share knowledge. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Lee Gimpel, founder of Better Meetings


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Nicolas Moscarda via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

You don’t hear much about technical debt in the association community. The first time I heard about the concept was from Matrix Group—they did a session at ASAE TEC followed by a webinar. This week, WBT Systems provides a primer on technical debt, its causes and implications, and ways you can prevent your association from falling into technical debt.

We all want to be fair and inclusive, but biases are natural and inevitable. Gwen Moran at Fast Company identifies four signs your organization might be more ageist than you think.

It’s not a matter of if, but when one of your chapters will need your help dealing with a natural disaster. In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters.

Fionta tells you how to find motivation in an unlikely place: key performance indicators (KPIs) and metrics. How’s that, you say? When you track KPIs and metrics, you can see proof of your progress toward achieving goals and fulfilling your mission.

The examples called out by Lou Downe in a Fast Company article on bad service design—from how banks handle identity fraud to how call centers handle student loans—should make you think twice about your processes. Are they costing your users/members/customers time? Time, for everyone, is money.

Quick hits before we get to the list of this week’s free education:

  • Employees spend nearly 2/3’s of their day on work about work, not actual work. I’m not surprised. Another reason I love my freelance life. (Asana)
  • When you spend time on actual work, you end up with 20 minutes to watch this year’s Oscar-winning Best Live Action Short Film, Marshall Curry’s The Neighbor’s Window.
  • Or, you have time to watch the gorilla cam from the Gorilla Rehabilitation and Conservation Education Center in the Democratic Republic of Congo.

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • Scientists say cooking and baking (or similar small creative tasks) helps people feel more relaxed and happier. Yes, they do. (Danny Lewis, Smithsonian Magazine)
  • I love a good cheesesteak, so I jumped on this recipe for cheesesteak meatballs with a garlic cheese (provolone) sauce. They were satisfying in a different way than a cheesesteak sandwich. We had ours over egg noodles. Next time, I’ll increase the amount of onions and mushrooms in the sauce and not dice them so fine.
  • A piece of fontina cheese fell out of the freezer without me knowing. I found it thawing out in its hiding place, so I looked for a way to use it. This wild mushroom and sweet potato gratin was a great discovery. I’m always looking for new sweet potato recipes and this one isn’t as creamy and heavy as most gratins.
  • We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. When most people think of collards, they imagine them braising in pork-infused water (potlikker), but I rarely cook them that way. I slice them into inch-wide strips and cook them alongside sautéed bacon, red onion, carrot, poblano and/or red bell pepper, jalapeno and garlic, sprinkling them with a little water if they start sticking. The water evaporates by the time they’re done, usually 15 to 20 minutes depending on the heat level and whether I covered the pan or not. I do the same thing with other greens too.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 2/24 at 1 p.m.* – Introduction to Google Analytics for Nonprofits

Every nonprofit should have Google Analytics installed on their website. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to boost marketing performance. Learn about advanced settings that are an absolute must for marketers, reports that will tell you exactly how well your campaigns are performing, and how to easily spot trends even if you hate math. More info/register.

Host: Nonprofit Tech for Good

Presenter: Josh Kashorek, Director of Marketing at Journity 

*All times are Eastern Standard Time unless otherwise noted.


Mon 2/24 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/25 at 12 p.m. – Does My Association’s Website Need to Be ADA Accessible? (DC Idea Swap)

Most association execs understand how the Americans with Disabilities Act (ADA) applies to meetings, certification exams and online courses, but what about one of your key public spaces—your website? Although applicability of the ADA to websites is not clear, there have been court cases where some are alleging that nonprofit and association websites must be accessible, including to blind or visually impaired persons and others, especially if that organization is in receipt of federal grant dollars. Learn what your association must do right now to become compliant. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Jennifer Jackson, Partner, Whiteford Taylor Preston, LLC
  • Adam Hostetter, Partner, FUSE Search

Tue 2/25 at 1 p.m. – Does Your Organization Need a Better Technology Roadmap?

Your organization may have gaps in leadership, operations, business process, and data management capacity. Learn how to address these gaps and prevent technology system implementation failure.​ Find out how to build a technology roadmap that will guide your organization to a successful future. More info/register.

Host: Community IT

Presenter: Build Consulting expert Peter Mirus


Tue 2/25 at 2 p.m. – The Next Frontier in Learning: Continuing Education by Text (Association Chat aka #assnchat)

A series of conversations with students in Yemen left Michael Ioffe with an idea—that text messages could be used to bridge the digital learning access gap. That idea became Arist, the first text message university, which was just named a finalist in Fast Company’s 2019 World-Changing Ideas competition. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Michael Ioffe, co-founder of Arist


Tue 2/25 at 2 p.m. – Analytics for Associations 2020: The Year of the Breakthrough

Take part in an exhilarating web conversation detailing how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your data that is NOT stored in your AMS and analyzing/delivering it in new and productive ways. More info/register.

Host: Nucleus


Tue 2/25 at 5:30 p.m. – 5 Tips to Successfully Launch a Diversity Initiative at Your Nonprofit

You’re probably familiar with the expression DEI: Diversity, Equity, and Inclusion. But how can you create your own DEI initiative within your nonprofit organization—and why should you? Learn about the current inequalities in the nonprofit sector, the importance of diversity to effective nonprofit work, TechSoup’s diversity initiatives, and how you can embark on one of your own. More info/register.

Host: TechSoup

Presenters:

  • LaCheka Phillips, Program Manager at TechSoup
  • Cléo Charpantier, Intern at NGOsource

Wed 2/26 at 12 p.m. – The Value of Volunteer SMEs at Association Events

A large pool of volunteer subject matter experts (SMEs) enables communities of practice to create sophisticated educational products on cutting edge topics at a lower cost. Nevertheless, education directors are often heard saying that working with member volunteers is like “herding cats” or worse. Examine the reasons for this frustration and ways to use volunteers to your advantage. 1 CAE credit. More info/register.

Hosts: Web Courseworks and Pathable

Presenters:

  • Jon Aleckson, PhD and CEO of Web Courseworks
  • Maggie Greene, Marketing Manager for Pathable, Inc.

Wed 2/26 at 12 p.m. – The Rise of the Event Technologist

A new breed of event professionals understands meetings and technology at the same level of depth: event technologists. Hear about recent research that explores the opportunities for both companies looking to be stronger at event tech and event professionals looking to evolve their career. Find out who event technologists are and what they do; how to hire one—what to look for and expect; and how to become one—professional opportunities to evolve your career. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • Brooke Gracey, Senior Marketing Manager, Cvent
  • Taylor Bohn, Senior Event Technology Analyst, Cvent
  • Julius Solaris, Founder and Editor in Chief, EventMB.com

Wed 2/26 at 1 p.m. – In Balance: Wellness Options That Enrich Attendees and Create Engagement

Learn how to add wellness content and features to keynotes and sessions, partner with companies that will supply subject matter experts and practitioners for your events, and incorporate strategies into each wellness offering to create maximum engagement. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Lee Papa, Mindfulness Trainer, Lee Papa LLC


Wed 2/26 at 2 p.m. – Discussion on the Future of ACE (Associations Catalyzing Entrepreneurship)

ACE is an informal group of like-minded association leaders and stakeholders who believe associations must think and operate like for-profit businesses to continue to be relevant and provide value in a competitive world. Join a discussion on how best ACE can help you deal with the challenges that keep you up at night, what you want to talk about, and how you can stay involved. RSVP.

Moderator: Arianna Rehak, EO and co-founder of Matchbox Virtual Media


Thu 2/27 at 9 a.m. – Facilit8me Community of Practice

A vital component to continuing to grow as a facilitator is to always be assessing your areas of strengths and opportunities for development. Join a community in practice to review the importance of self-assessment, identify the eight major domains of facilitation competency, and explore ways in which this information can be used to inform your own professional development in 2020 and beyond. More info/register.

Host: Event Garde


Thu 2/27 at 11 a.m. – 7 Strategies for Increasing Email Deliverability

One in five messages sent do not reach the recipient’s inbox. Learn how to improve your email deliverability and ensure your important member communications are received. Hear about hard bounces vs. soft bounces, back-end changes to make your IP trustworthy, list gathering and maintenance strategies to keep you out of the spam folder, the importance of clean email code, Simple Email Service from Amazon, and how reactivation campaigns can help the health of your email lists. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Leah Monica, Director of Marketing, and Maki Kato, CTO, Matrix Group


Thu 2/27 at 12 p.m. – How to Know What Your Sponsors/Partners Are Thinking and What They Want (Washington DC)

It seems that association/corporate partner communications resemble “Men are From Mars, Women are from Venus.” Interviews with association staff and board members and interviews with corporate partners reveal a disconnect. This Idea Exchange brown bag lunch discussion and strategy session will uncover “How to Know what Your Sponsors/Partners are Thinking and What they Want.” Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Thu 2/27 at 12 p.m. – How Marketing Automation Leads to Marketing Transformation

This is the first webinar in a four-part series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. In this session, you’ll learn the difference between marketing automation and email automation, how to determine whether your association is ready for true marketing automation, and how to prepare your association for capacity building and growth. 1 CAE credit. More info/register.

Host: ASAE

Presenter: HighRoad Solution


Thu 2/27 at 1 p.m. – Discussion on the Future of ACE (Associations Catalyzing Entrepreneurship)

ACE is an informal group of like-minded association leaders and stakeholders who believe associations must think and operate like for-profit businesses to continue to be relevant and provide value in a competitive world. Join a discussion on how best ACE can help you deal with the challenges that keep you up at night, what you want to talk about, and how you can stay involved. RSVP.

Moderator: Arianna Rehak, EO and co-founder of Matchbox Virtual Media


Thu 2/27 at 1 p.m. – ASAE Member Learning: Research Foundation ForesightWorks Research

ASAE is offering a free monthly virtual membership information session designed to ensure you have the information you need to maximize your membership. During each session, ASAE staff will highlight one of the many benefits or resources you have access to as a member. This month’s topic is ASAE Research Foundation’s ForesightWorks Research Initiative. More info/register.

Host: ASAE


Thu 2/27 at 1 p.m. – Personalization 101: Turning Member Expectations into Reality

Learn about the importance of personalization for associations, current trends, and predictions for the future; how you can leverage the data you already have, and creative ways you can gather additional information; and ideas for getting started, from baby steps to larger initiatives. 1 CAE credit. More info/register.

Host: Community Brands


Thu 2/27 at 2 p.m. – EQP and Team Collaboration

Interested in how your emotional intelligence affects your team? Learn about emotional intelligence and how it impacts our relationships in the workplace. More info/register.

Host: Yoko Consulting

Presenter: Alison Whitmire, President of Learning in Action


Thu 2/27 at 2 p.m. – Diversity & Inclusion: Diversity is More than Demographics

No organization can reach greatness without clearly understanding and embracing diversity and inclusion. The issue that most associations run into is they do not know where to begin or how to measure so they ultimately do nothing. Get some clarity and direction on this subject for your association. More info/register.

Host: Dynamic Benchmarking

Presenter: Kim Drumgo, Chief Diversity Officer for Anthem


Thu 2/27 at 2 p.m. – You’re a Publisher Now

Are you a small (but mighty) marketing team tasked with creating all the content for your nonprofit? How can you be more efficient in content creation and make content work much harder for you (without YOU having to work any harder)? Find out how to foster a culture of content within your organization, even if you’re strapped for time, money, and resources. Learn how to make a clear, compelling case for investing in more content creation, form your very own content squad, find and launch more content from across your association, and get the most of the content you create. More info/register.

Host: Mighty Citizen

Presenter: Andrew Buck, content strategist, Mighty Citizen


Thu 2/27 at 2 p.m. – Using Data to Prove Membership ROI

Show your members what they are getting for their association membership with an ROI dashboard. Learn how several associations combined data from AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance understanding data analytics. More info/register.

Host: Web Courseworks

Presenter: Dr. Jon Aleckson, CEO, Web Courseworks


Thu 2/27 at 3 p.m. – Discussion on the Future of ACE (Associations Catalyzing Entrepreneurship)

ACE is an informal group of like-minded association leaders and stakeholders who believe associations must think and operate like for-profit businesses to continue to be relevant and provide value in a competitive world. Join a discussion on how best ACE can help you deal with the challenges that keep you up at night, what you want to talk about, and how you can stay involved. RSVP.

Moderator: Arianna Rehak, EO and co-founder of Matchbox Virtual Media


Wed 3/4 at 12 p.m. – What Are Associations Looking For When Hiring Today? A Conversation with the “Lobbyist Hunter” (online and Washington DC)

Better understand what associations are looking for today when hiring senior leaders, learn the “5 Ps” that all association government relations advocacy professionals need to master, and get your questions about today’s job market answered by the go-to executive recruiter of association and government relations leaders. Locations: online and Washington DC. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Ivan Adler, President, Ivan Adler Associates

Moderator: Tommy Goodwin, Head of Government Relations, Project Management Institute


Wed 3/18 at 9:30 a.m. – Rapid Fire Collaboration Brunch

Obtain expert knowledge on the impact advance sharing of insider association meeting knowledge has in relation to successful implementation, host contributions and ambassador engagement. Collect tangible examples on how your sharing of advance knowledge positively impacts the host destination delivery and contribution. Create a personal topic sharing document for use in conjunction with your future programs and events. 2 CAE credits. Location: Washington DC. RSVP deadline: March 1. More info/register.

Hosts: ASAE – The Center for Association Leadership and ICCA – The International Congress and Convention Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Catherine Zaidova via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.” Not a vanity metric, but a meaningful one. I can’t measure what I’d love to measure so I’m still thinking.

This post also talks about “your onlyness.” She says, “When we define the metric that matters, we can track the progression and activation of our onlyness.”

I’ve never heard the phrase “success theater” before, but it’s so perfect. Alex Birkett at HubSpot describes success theater and how to eliminate it. He warns that refusing to discuss failure will erode a culture of growth.

I got a chuckle out of Amanda Kaiser’s post about those shifty characters who live in the office with us: Productivity, The Muse, Effectiveness and Procrastination. Oh, I know them well.

You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Don’t assume they already have what it takes. WBT Systems provides advice that will hopefully keep Productivity at their side and Procrastination locked out.

Just when you think you’ve experienced all the ways a chapter can bring on full-fledged nightmares, Billhighway comes along with another doozie. In the latest post in their series on chapters in crisis they explain how to handle and prevent chapter legal liabilities like antitrust, conflicts of interest, copyright and other depressing yet possible situations.

Can we talk about something nice now? Let’s spend time learning about all the things your association (and your exhibitors) can learn from attendee and event data. MemberSuite shares quite a list, including the data wishes of several association departments.

Quick hits before we get to the list of this week’s free education:

  • Humans are hardwired to dismiss facts that don’t fit their worldview. Hello, politics. (Adrian Bardon, The Conversation)
  • Basecamp received 1200+ applications for a job opening. If you’re having trouble attracting talent, copy their hiring approach: hire remote, be explicit about pay, and detail the job exhaustively, like so… (Javan Makhmali, Basecamp)
  • A Google doc full of unique icebreaker ideas. (Rob Walker)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • My seafood share is back from winter break. In the first share, one of my favorites… monkfish! I gave it the Mummy Lorraine treatment. Growing up, we had cod or scrod pretty much every week. When I go home, she still makes one of our childhood favorites: top the fish with a mix of melted butter, crushed Ritz crackers, lemon zest and garlic salt (okay, that last one is my addition, I think). Bake and impatiently wait.
  • I combined almaco jack and vermillion snapper in this Venetian fish soup recipe from Food & Wine. I omitted the clam juice and used all shrimp broth instead because I have lots in the freezer. I also omitted the shrimp for no good reason and used dry vermouth instead of white wine.
  • Giving in to my carb-cravings, I made this garlic clam bread recipe from Taste to go along with the fish soup. Oh, yes. A little mozzarella on top takes it to another level.
  • It’s been a while since we’ve had any southwestern flavors so I made turkey taco casserole—a recipe from The Kitchn. Ground turkey was on sale, so I didn’t go with beef as the recipe instructed. I added poblano and jalapeño to the mix too.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 2/17 at 1 p.m.* – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/18 at 1 p.m. – Tech Trends to Watch in 2020

It’s now possible to buy a cup of coffee using Bitcoin, but does digital currency have any effect on your nonprofit? Self-driving cars are on the streets and AI is in our homes, but should nonprofits bother getting up to speed on these emerging technologies when some are not yet in the cloud?

In this discussion on the tech trends your organization should know about in 2020, our panelists will tackle these topics and answer audience questions while focusing on what’s worth our attention and what practical steps we can take to prepare for the future. More info/register.

Host: Tech Impact

Presenters:

  • Melanie Meyer, Tech Advisor, Tech Impact
  • Jordan McCarthy, Infrastructure & Security Lead, Tech Impact
  • Peter Schiano, Senior Data Services Consultant, Tech Impact
  • Leonardo Hughes, Data Consultant, Tech Impact
  • Patrick Callihan (moderator), executive director, Tech Impact

Tue 2/18 at 2 p.m. – Association Chat on Twitter (#assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. Check KiKi’s Twitter stream for the latest details.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth


Tue 2/18 at 2 p.m. – Conversations with Community Movers + Shakers  

Have you been looking into community for your organization, or are not sure if you’re using your current community effectively? Join us for an “Ask Me Anything” (AMA) webinar on the community topics you want to chat about. More info/register.

Host: Higher Logic

Presenters:

  • Heather McNair, Chief Community Officer, Higher Logic
  • Josh Slyman, Community Manager, Higher Logic

Tue 2/18 at 2 p.m. – Quick Start Guide to Creating Engaging Events

Learn everything you need to know to maximize the reach and impact of your next virtual event, including how to live caption your sessions to increase accessibility, help your speakers design dynamic and interactive presentations to engage online audiences, and make on-demand recordings available to everyone for easy reference year-round. More info/register.

Host: Mediasite

Presenters:

  • Sofia Leiva, Marketing Programs Manager, 3Play Media
  • Georgia McGoldrick, Product Marketing Specialist, 3Play Media
  • Matthew Doyle Olson, Product Manager, Mediasite

Tue 2/18 at 2 p.m. – 7 Things Your Nonprofit Can Do to Get the Most out of Your Website in 2020

Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. Learn how to evaluate your website and take seven actionable steps to ensure that your organization is putting its best foot forward in all things digital for 2020. More info/register.

Host: TechSoup

Presenter: Kyle Barkins, Co-Founder and Chief Innovation Officer, Tapp Network


Wed 2/19 at 1 p.m. – How to Scale Education Experiences Beyond the Classroom

Are you struggling to scale your continuing education reach and profitability without bringing your team to its knees? Is it possible to achieve the perfect mix of on-demand and in-person training in a profitable way? Learn how to develop the ideal mix of self-paced, virtual and in-person training content. Hear strategies for educating subscribers or members more effectively at every stage in the relationship, tips for measuring business impact, and advice on how to choose a technology foundation that efficiently serves diverse audiences and fluctuating demand. 1 CAE credit. More info/register.

Host: Thought Industries

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Brittany Tamul, Director of Customer Success, ArrowStream
  • Barry Kelly, CEO, Thought Industries

Wed 2/19 at 2 p.m. – AMA on Customer-First Design and User Experience (Rockville MD)

User-centric design isn’t a nice-to-have in today’s market. It’s a must-have. Associations are competing with personalized, intuitive, and advanced customer experiences provided by companies like Stitch Fix, Netflix, Lyft, and Airbnb. How do you design and develop products in a way that based on the needs, wants, and limitations of your customer? Get answers to all your questions about customer-centric design. Location: Rockville MD. More info/register.

Host: Association Women Technology Champions

Presenter: user experience expert Rhoni Rakos


Wed 2/19 at 2 p.m. – Coronavirus: Community Conversation on Association Impact

Expert panelists will address issues about the virus, the current travel situation, key steps to take to mitigate losses with hotel and vendor contracts, and other legal considerations. The panel will also discuss insurance options if events must be cancelled or attendance is at risk of being greatly diminished. 1.25 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Felicity Clancy, vice president, marketing, communications, and membership, Infectious Diseases Society of America
  • Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC
  • Seth J. Fleischer, business development professional, Aon Affinity Nonprofits
  • Robb Lee, chief marketing and communications officer, ASAE
  • Lori Anderson (facilitator), FASAE, CAE, president and CEO, International Sign Association

Wed 2/19 at 2 p.m. – Behind the Scenes: The Production and Planning of Convening Leaders LIVE 2020

Join us for a behind the scenes look at how we plan, produce and assess our livestream program of Convening Leaders each year. Hear about all the elements that go into our livestream and the onsite Mashup Studio—everything from when and how we start the planning process to selecting the right content to livestream to the chat moderation plan. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Caitlin O’Malley, Education Associate, PCMA


Thu 2/20 at 8:30 a.m. – Loving Your Website Again (Coffee Talks – Reston VA)

Location: Reston VA. 1 CAE credit. More info/register.

Host: Results Direct


Thu 2/20 from 10 a.m. to 2 p.m. – Collaborate CAE Q&A Event

ASAE CAE Staff and a few current CAE ASAE members will answer any of your questions about getting, studying for, or prepping to get your CAE. More info.

Host: ASAE


Thu 2/20 at 12 p.m. – Navigating International Trade Trends and Their Impact on Your Global Nonprofit Operations

Learn about the latest developments in tariffs, sanctions, and other cross-border regulations and restrictions. Identify key risk factors as you embark on or expand your international operations and understand the current and evolving state of play. Hear about key tips and traps that can impact your global operations. Locations: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Cindy Lewin, Partner, Nonprofit Organizations Group, Venable LLP
  • Lindsay Meyer, Partner, International Trade and Customs Group, Venable LLP

Thu 2/20 at 1 p.m. – Strategies to Engage and Retain Your Member Base

When associations struggle to communicate the value of, and benefits associated with membership, it can adversely impact the organization’s membership engagement and retention efforts. Learn about strategies to ensure your members know the value of membership including who you are and what you offer, in order to make sure members stick around. 1 CAE credit. More info/register.

Hosts: MemberSuite and Blue Sky eLearn

Presenters:

  • Shaun O’Reilly, VP of Marketing at MemberSuite
  • Amanda Davis, CMP, Blue Sky eLearn

Thu 2/20 at 2 p.m. – Value-Based Digital Strategy: How Research, Measurement, and Experimentation Unlocks Impact

Learn about the value-based design framework—a set of strategic tactics that ties the structure, systems, copy, and design elements of any digital effort to organizational economic outcomes. Find out how to introduce value-based design thinking to your organization, tie digital strategy to impact, define the importance of research, demonstrate research options, describe why your organization needs to measure its work, and illustrate why and how to use experimentation. More info/register.

Host: Fíonta


Thu 2/20 at 2 p.m. – Government Relations Best Practices for 2020

In our recent survey of 600+ public affairs and government relations professionals across the country, one thing came through loud and clear: the majority of you are very stressed and working within too many time constraints. We’ve asked leading practitioners to share their best practices and insights for the year ahead. Learn how to mitigate stress and the fear you’ll miss an important bill, cultivate richer partnerships with lawmakers, and prioritize the many issues you’re managing. More info/register.

Host: FiscalNote

Presenters:

  • Josh Habursky, VP of Federal Affairs, Premium Cigar Association
  • Karl Eckhart, VP of Intergovernmental Affairs, National Association of Home Builders (NAHB)
  • Ann Dermody, Director of Marketing, FiscalNote

Thu 2/20 at 2 p.m. – AV Negotiating: Don’t Sign that Contract!

Learn how to avoid the pitfalls of audiovisual negotiations, so you’re not cornered into decisions that might blow up your budget or handcuff your ability to make your event as great as it can be. Learn the right questions to ask to ensure you understand what you’re paying for. Gain insight in where you can—and can’t—save on your AV budget. Understand the ‘fine print’ clauses that cost or save you tens of thousands of dollars. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Scott Frankel, president of Animatic Media


Thu 2/20 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community


Tue 2/25 at 2 p.m. – The Next Frontier in Learning: Continuing Education by Text (Association Chat aka #assnchat)

A series of conversations with students in Yemen left Michael Ioffe with an idea—that text messages could be used to bridge the digital learning access gap. That idea became Arist, the first text message university, which was just named a finalist in Fast Company’s 2019 World-Changing Ideas competition. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Michael Ioffe, co-founder of Arist


Tue 2/25 at 2 p.m. – Analytics for Associations 2020: The Year of the Breakthrough

Take part in an exhilarating web conversation detailing how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your data that is NOT stored in your AMS and analyzing/delivering it in new and productive ways. More info/register.

Host: Nucleus


Thu 2/27 at 9 a.m. – Facilit8me Community of Practice

A vital component to continuing to grow as a facilitator is to always be assessing your areas of strengths and opportunities for development. Join a community in practice to review the importance of self-assessment, identify the eight major domains of facilitation competency, and explore ways in which this information can be used to inform your own professional development in 2020 and beyond. More info/register.

Host: Event Garde


Thu 2/27 at 11 a.m. – 7 Strategies for Increasing Email Deliverability

One in five messages sent do not reach the recipient’s inbox. Learn how to improve your email deliverability and ensure your important member communications are received. Hear about hard bounces vs. soft bounces, back-end changes to make your IP trustworthy, list gathering and maintenance strategies to keep you out of the spam folder, the importance of clean email code, Simple Email Service from Amazon, and how reactivation campaigns can help the health of your email lists. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Leah Monica, Director of Marketing, and Maki Kato, CTO, Matrix Group


Thu 2/27 at 12 p.m. – How to Know What Your Sponsors/Partners Are Thinking and What They Want (Washington DC)

It seems that association/corporate partner communications resemble “Men are From Mars, Women are from Venus.” Interviews with association staff and board members and interviews with corporate partners reveal a disconnect. This Idea Exchange brown bag lunch discussion and strategy session will uncover “How to Know what Your Sponsors/Partners are Thinking and What they Want.” Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Thu 2/27 at 12 p.m. – How Marketing Automation Leads to Marketing Transformation

This is the first webinar in a four-part series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. In this session, you’ll learn the difference between marketing automation and email automation, how to determine whether your association is ready for true marketing automation, and how to prepare your association for capacity building and growth. 1 CAE credit. More info/register.

Host: ASAE

Presenter: HighRoad Solution


Thu 2/27 at 2 p.m. – EQP and Team Collaboration

Interested in how your emotional intelligence affects your team? Learn about emotional intelligence and how it impacts our relationships in the workplace. More info/register.

Host: Yoko Consulting

Presenter: Alison Whitmire, President of Learning in Action


Thu 2/27 at 2 p.m. – You’re a Publisher Now

Are you a small (but mighty) marketing team tasked with creating all the content for your nonprofit? How can you be more efficient in content creation and make content work much harder for you (without YOU having to work any harder)? Find out how to foster a culture of content within your organization, even if you’re strapped for time, money, and resources. Learn how to make a clear, compelling case for investing in more content creation, form your very own content squad, find and launch more content from across your association, and get the most of the content you create. More info/register.

Host: Mighty Citizen

Presenter: Andrew Buck, content strategist, Mighty Citizen


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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