The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe.

The 2020 predictions and trends articles are starting to appear. Sustainability and ‘flight shaming’ are topping many lists of event trends. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market.

Billhighway is publishing a series of posts about chapters in crisis. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement.

A twofer on data privacy regulations. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

Quick hits before we get to next week’s free webinars:

  • 3 tips for women who want to improve their mindsets in 2020. Love this approach to goals, success and life. (Aimee V. Sanchez, Ph.D., Association Chat)

Good eats: I didn’t spend much time in the kitchen this past week due to ASAE TEC and other commitments, but I did make this chile crisp from Bon Appetit. I spooned it over pan-fried flounder and will now find other ways to use the leftovers, very tasty stuff. If you’re not familiar with this Chinese condiment, this article from Taste about the cult of chile crisp will bring you up to speed.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/9 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/10 at 1 p.m. – Recession Ready PD

Explore common trends we can expect in the CE marketplace during recession. Examine how three key shifts can strengthen your strategic position. Take away a framework for facilitating stakeholder conversations on recession ready PD. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd


Tue 12/10 at 1 p.m. – Useful, Free & Low-Cost Tools, Software, and Services for Your Nonprofit

What software tools and services are available to nonprofits at low or no cost that are worth using? How do you judge when a tool really is low cost, as opposed to one that will end up costing you time and effort? We’ll walk through the latest free and low-cost tools, software, and services that are worth knowing about. More info/register.

Host: Idealware

Presenter: Colin Murphy, Idealware


Tue 12/10 at 1 p.m. – How to Use Behavioral Economics to Build a Successful Monthly Giving Program

Monthly donors give 42% more over the course of a year compared to one-time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. Learn about the emotional, social, and cognitive mechanisms that drive people to opt into a monthly giving program. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Graci, Behavioral Economics Specialist at Creative Science


Tue 12/10 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/10 at 3 p.m. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors

The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Can associations be more entrepreneurial and adopt for-profit ways of thinking and doing business to stay in business? Yes, as some associations have demonstrated — through high-yielding joint ventures, investments, and strategic partnerships. Join us for a dialogue about what it takes to transform the revenue mindset, leverage our authority and expertise as associations, and generate revenue based on the needs of whole new audiences we’ve never considered before. Location: Washington DC and online. More info/register.

Organizers: Meena Dayak, Associations Catalyzing Entrepreneurship and Scott Oser Associates

Presenters:

  • Jennifer Baker (moderator), MSW, CAE, Senior Director, Business Solutions at ASAE Business Services
  • George Morvis, founder, president and CEO of Financial Shares Corporation
  • Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute

Wed 12/11 at 12 p.m. – Member Engagement and Loyalty Study Reveal

Take a dive into Community Brands latest research, the “Member Engagement and Loyalty Study,” which looks at how member engagement and loyalty have changed over time, and digs deeper into what’s behind member sentiments and behaviors based on generation, career stage, and other factors. Hear recommendations on how to use the study’s data to better serve your members. 1 CAE credit. More info/register.

Host: Community Brands


Wed 12/11 at 1 p.m. – Tech Trendwatch: What’s New, and Important, in Meetings Tech

From augmented reality and virtual reality to mixed reality and beyond, discover what new technologies are actually relevant to your meetings, how they may impact your budget and how you can best use them to improve both your attendees’ experience and the ROI of your event. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Corbin Ball, Corbin Ball & Co.


Wed 12/11 at 2 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

We need to allow member data to tell us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. How can we harness the power behind our systems to create the best possible experience for our members? More info/register.

Host: Impexium

Presenter: Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic


Wed 12/11 at 2 p.m. – Avoiding the Common Pitfalls of a System Implementation

Regardless of system, implementing an AMS, credentialing system, new website, or LMS can pose several challenges and become over-complicated, costly, and frustrating. Hoehn will share his unique perspective having 15 years of experience as both an association and vendor staff member. He will share some of the common predicaments and how to avoid them when improving your digital business. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Michael Hoehn, ACGI’s Vice President of Professional Services


Wed 12/11 at 2 p.m. – The Invisible Workload of Event Planning

Ask event managers about the invisible workload of their job, and they’ll know exactly what you’re talking about. Learn how event technology can simplify each phase of the event planning lifecycle; from venue sourcing to website building, employee wrangling, reporting, and everything in between. Uncover how top planners are automating the mundane so they can focus on what really matters—creating a once-in-a-lifetime experience for attendees. More info/register.

Host: BizBash

Presenters: Paulina Curto, Manager, Meetings & Events, and Myllisa Patterson, Senior Director, Event Cloud Marketing at Cvent


Wed 12/11 at 2 p.m. – Plan to Produce: Convening Leaders LIVE 2020 Sneak Preview

It’s that time of year—time to see what’s in store for the Convening Leaders live stream program! Hear about everything from the session agenda to engagement opportunities, the Mash up studio and much more. More info/register.

Host: PCMA

Presenters: Caitlin O’Malley, Education Associate, and Leslie Bailey, Education Manager, PCMA


Thu 12/12 at 11 a.m. – Advocacy 365: Mapping Out Year-Round Engagement

Highly successful advocacy programs employ year-round activities that drive greater engagement and build stronger relationships.  Learn how to develop a strategy for every month of the year and take away an easy-to-follow outline of tactics your program may be missing that could add big value. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • David Lusk, Founder and CEO of Key Advocacy
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 12/12 at 2 p.m. – From Fan to Fanatic: Tricks of the Community-Building Trade

Why do some events fail to enhance trust, create lasting connections, increase loyalty, and grow your bottom line? Learn how to drive revenue and sales transactions indirectly, through meeting the emotional needs that really drive a sense of belonging. The value for an attendee’s heart and your business comes from creating effective ways for people to connect and an emotional benefit (desire) to stay connected. More info/register.

Host: Smart Meetings

Presenters:

  • Rhonda Payne, Chief Learning Officer, ASAE & the Center for Association Leadership
  • KiKi L’Italien, founder, Amplified Growth, and CEO/host of Association Chat

Thu 12/12 at 2 p.m. – Getting the Sequence Right: Strategy, Design, Budget!

Following the traditional model of locking in a budget before exploring design and strategic ideas can result in business events feeling the same year over year. Break the cycle by exploring a mindset and methodology that places strategy and design before final budgeting decisions. Learn how this approach fosters the creation of unique event experiences that are not only strategically aligned, but also budget friendly. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dan Sundt, founder, CXO Marketing, and Brand Strategist and Master Designer, DesignStudio by Maritz Global Events


Tue 12/17 at 1 p.m. – The 2020 State Legislative Sessions Are Coming: Are You Ready?

Hear leading association state government relations and advocacy practitioners talk about the latest state advocacy developments and share how they are preparing their associations for the 46 state legislative sessions kicking off starting in January. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Panelists

  • Diana Noel, Senior Legislative Representative, AARP
  • Brandon Robinson, Director of Policy, Virginia Association of Health Plans
  • Aaron Costello, Consultant, MG Strategy + Design
  • Molly Murray (Moderator), Field Representative, American Medical Association

Wed 12/18 at 1 p.m. – The Hidden Value of Open Source – Secrets of Successful Corporate Learning Solutions

Until recently, open-source learning solutions primarily served academic institutions. Not anymore. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. Find out if the advantages of open source make sense for your organization. Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst and CEO, Talented Learning
  • Randy Jones, VP of Business Development and Strategy, eThink Education
  • Laura Kiley, Channel Partner Manager, GO1
  • Ollie Browning, UK Sales Director, GO1

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Johannes Plenio via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you.

Association silos have been a topic of conversation for years now. They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration.

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. MemberSuite describes the difference between real and pseudo SaaS AMS and suggests 12 questions you can ask a potential AMS vendor to find out what they’re really selling.

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365.

Associations are not addressing the emotional minefield of work, says Amanda Kaiser at Kaiser Insights. She has a good point. Why don’t associations serve the whole person? Aren’t personal & professional lives intertwined for many? Doesn’t one affect the other?

William D. Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. I especially like his “stop doing” list.

Quick hits before we get to next week’s free webinars:

  • Why was Paula Deen allowed to be the authority on Southern cooking for over a decade? Seriously, ugh. (Lauren Michele Jackson, Eater)
  • West Virginia inmates will be charged by the minute to read e-books on tablets. How ridiculous, taking away something that can transform a person—reading. (C.J. Ciaramella, Reason)
  • I can’t stop watching this, one of the oddest (and funniest) sports interviews I’ve ever seen. “Lead (or take) a horse to the water” will never be the same. (Harlequins Rugby League)

Good eats:

  • I have a ton of daikon radish in the frig from our CSA share. I figured they would keep well while I decided what to do with them. We liked these spicy roasted daikon radish fries although only the skinniest ones got crispy. Feeling lazy, I used ground ginger instead of fresh.
  • Seeing this photo of ham steaks with juniper cream sauce on the Taste site, I just had to try the recipe. The recipe says to strain the sauce, which I did, but the sauce in the photo is not strained, bait and switch! Seriously, the sauce was delicious when combined with the ham. Sherry vinegar makes a huge difference, keep some in your cabinet.
  • Growing up in southeastern MA, I have always loved our native fruit, cranberries. This King Arthur Flour recipe for Nantucket cranberry cake is easy to make for dessert—or snacking.
  • I’ve been holding onto three Seminole pumpkins, waiting to be inspired. This weekend I came upon the idea of stuffing and roasting them. I used mushroom, spinach, onion, bacon, garlic, bread, egg, cream, gruyere and parmesan in my stuffing, a riff on Dorie Greenspan and Ciao Chow Linda.
  • Have you ever made French toast in a sheet pan? So much easier! Spray pan. Pour custard mixture into pan. Arrange bread slices. Then flip each one over in the order you placed them. Let sit to absorb custard. Bake on lower rack at 425 for 10-15 minutes. Transfer pan to upper rack and broil a few minutes until done. The March/April 2019 issue of Cook’s Illustrated has the recipe.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/2 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Mon 12/2 at 5:30 p.m. – AWTC End-of-Year Reception (Washington DC)

Join AWTC for our biggest event of the year. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. Enjoy an evening of delicious food, drinks, and great company. Location: Washington DC. More info/register.

[Note from DR: I’ll see you there!]


Tue 12/3 at 12 p.m. – Association Data Analytics Brown Bag

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. 1 CAE credit. More info/register.


Tue 12/3 at 12:30 p.m. – Member Engagement Party

An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Learn how to shift your mindset and improve member engagement throughout the membership cycle. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 12/3 at 1 p.m. – 10 Tips to Crush Your Goals in Ads, Exhibits, & Sponsorships

Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. More info/register.

Host: Engage Software

Presenter: Scott Oser, founder, Scott Oser Associates


Tue 12/3 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/3 at 2 p.m. – Tech That Translates: The Best Tools to Engage Your Audience

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman


Wed 12/4 at 2 p.m. – Demystifying Event Marketing

Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent


Wed 12/4 at 3 p.m. – Signs It Is Time to Redesign Your Website (Reston-Loudoun VA Idea Swap)

A website redesign is a business investment that can impact your association in a positive way, but it can also take a significant amount of time. Find out why and when you should make the investment. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community


Thu 12/5 at 2 p.m. – A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) goes into effect on Jan. 1, 2020. Learn about the requirements and technicalities of CCPA, how CCPA affects integrated marketing tactics, how you can plan for the CCPA, and what other digital marketers are doing to come into compliance. More info/register.

Host: ON24

Presenters:

  • Boris Segalis, Partner and Vice Chair Cyber/Data/Privacy, Cooley
  • Bryn Powell, Director of Demand Gen, ON24
  • Uzair Dada, Founder & CEO, Iron Horse Interactive
  • Ellen Smoley, Growth Marketing Specialist, atEvent

Thu 12/5 at 2 p.m. – Keep the Conversation Flowing into Your Next Event

Blended learning has been top of mind for hybrid event producers when it comes to the overall participant experience. Hear an example of how using a specialty online platform in a creative way to further networking and session discussions beyond live event hours has shaped the attendee experience and exceeded expectations. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Ho Yin Chueng, Founder & Creator, Remo
  • April Doty, Communications and Events Management, Minds@Work

Thu 12/5 at 2:30 p.m. – Embrace Digital Marketing (or Get Left Behind)

Associations seeking growth in membership and sponsorship can use digital marketing to turbocharge their efforts. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. Learn about the key traits for great association social media presence, the difference between platforms, and when to decide if paid advertising makes sense. More info/register.

Host: The Moery Company

Presenters:

  • J.P. Moery, founder, The Moery Company
  • Lyndsey Medsker, founder, Clear Skies Strategic Communications

Fri 12/6 at 1 p.m. – Mission (Seemingly) Impossible: Calculating the ROI of eLearning

Learn about an easy to use, eLearning ROI model that goes beyond ‘time spent and course completions’ and instead ties calculable outcomes directly back to your efforts. More info/register.

Host: Blue Sky eLearning

Presenter: IMPART! Learning Solutions CEO, Dan Streeter


Fri 12/6 at 3 p.m. – ASAE Small Staff Association Professionals Book Club

Save the date and start reading. The next book will be Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Tue 12/10 at 3 p.m. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors

The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Can associations be more entrepreneurial and adopt for-profit ways of thinking and doing business to stay in business? Yes, as some associations have demonstrated — through high-yielding joint ventures, investments, and strategic partnerships. Join us for a dialogue about what it takes to transform the revenue mindset, leverage our authority and expertise as associations, and generate revenue based on the needs of whole new audiences we’ve never considered before. Location: Washington DC and online. More info/register.

Organizers: Meena Dayak, Associations Catalyzing Entrepreneurship and Scott Oser Associates

Presenters:

  • Jennifer Baker (moderator), MSW, CAE, Senior Director, Business Solutions at ASAE Business Services
  • George Morvis, founder, president and CEO of Financial Shares Corporation
  • Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute

Thu 12/12 at 11 a.m. – Advocacy 365: Mapping Out Year-Round Engagement

Highly successful advocacy programs employ year-round activities that drive greater engagement and build stronger relationships.  Learn how to develop a strategy for every month of the year and take away an easy-to-follow outline of tactics your program may be missing that could add big value. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • David Lusk, Founder and CEO of Key Advocacy
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 12/12 at 2 p.m. – From Fan to Fanatic: Tricks of the Community-Building Trade

Why do some events fail to enhance trust, create lasting connections, increase loyalty, and grow your bottom line? Learn how to drive revenue and sales transactions indirectly, through meeting the emotional needs that really drive a sense of belonging. The value for an attendee’s heart and your business comes from creating effective ways for people to connect and an emotional benefit (desire) to stay connected. More info/register.

Host: Smart Meetings

Presenters:

  • Rhonda Payne, Chief Learning Officer, ASAE & the Center for Association Leadership
  • KiKi L’Italien, founder, Amplified Growth, and CEO/host of Association Chat

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Clyde He via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Remote work is business as usual for many of us. Most, if not all, of my clients have staff working from home in locations far from headquarters. I bet most association professionals seek jobs where they have the option to work remotely when necessary. WBT Systems explains how associations can help both members and employers adapt to remote working.

Augmented analytics is a megatrend set to disrupt the business world, says Natan Pollack at ReadWrite. What I’m wondering is whether some of the newish data analytics products built for associations do this kind of thing? Anyone know?

The intuitive problem-solving approach that works for individuals does not work for groups—that’s why many meetings end up being unproductive failures. Al Pittampalli at Harvard Business Review explains how to conduct methodical meetings that produce better results.

­­Does your association need to renew its DMCA safe harbor protection from copyright infringement liability? You better check out what Venable LLP has to say about it. Also, I find this amusing: this 968-word article, the size of a blog post, has five authors. What the what? Lawyers.

Rod Stewart has always been one of my favorite rockers, especially back when he was with the Faces, but, along with everyone else, I had no idea he was a huge model railway hobbyist. He said,I find beauty in what everyone else sees as ugly – rugged skyscrapers, beaten-up warehouses, things that are very run down.” Check out the photos of his city on the BBC site.

Good eats:

  • My house was the scene of a pasta extravaganza last weekend. Jim was away hunting so I indulged in two of my favorites. First up, a Thai-style pasta with peanut butter sauce loaded with veggies (whatever is left over in the frig), ginger, garlic, warm spices and a ton of cilantro. I couldn’t help but eat two bowls.
  • Earlier in the week, I made sweet potatoes with tahini butter from Bon Appetit. We eat a lot of sweet potatoes so I’m always looking for new ideas. This recipe is promising but I didn’t care for steamed sweet potatoes—the skin was too soggy, especially after the leftovers spent a day in the frig.

Instead of steaming, if time is tight, poke the potatoes all over with a fork and nuke them for 5 to 8 minutes, depending on the size, then finish them off at high heat in the oven or toaster oven. Or just roast them if you have the time. I liked the tahini butter—interesting, in a good way, flavors.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/25 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/26 at 12 p.m. – Creating Boards of Excellence (Washington DC Idea Swap)

Creating a board of excellence requires more than a once a year effort. It requires commitment, patience, making the organization a priority above personal interest, listening to others even when they don’t share your perspective, and the willingness to support a voice/decision outside the board room when the vote didn’t go your way. Learn how your association can create a board of excellence, and how to ask the hard questions, hear varied voices and opinions, and capture moments of connection to develop a board that leads better together. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Lowell Aplebaum, CAE, CPF, CEO, Vista Cova


Tue 11/26 at 12:30 p.m. – The Financial Aspects of a Credentialing Program

Find out how to build, price, and operate a profitable credentialing program instead of a draining distraction. Learn about effective financial planning, establishing financial success metrics, and risk management and mitigation. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: David Rozsa, CAE, ACA, CEO, Metacred


Tue 11/26 at 2 p.m. – How to Handle Nightmare Volunteers (Association Chat on Twitter #assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Mon 12/2 at 5:30 p.m. – AWTC End-of-Year Reception (Washington DC)

Join AWTC for our biggest event of the year. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. Enjoy an evening of delicious food, drinks, and great company. Location: Washington DC. More info/register.

[Note from DR: I hope to see you there! Please introduce yourself if you see me.]


Tue 12/3 at 1 p.m. – 10 Tips to Crush Your Goals in Ads, Exhibits, & Sponsorships

Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. More info/register.

Host: Engage Software

Presenter: Scott Oser, founder, Scott Oser Associates


Fri 12/6 at 3 p.m. – ASAE Small Staff Association Professionals Book Club

Save the date and start reading. The next book will be Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


 

Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems lists the integration issues you should consider before selecting a new LMS. They also suggest questions about integration to ask your shortlist of vendors.

Do you think all AMS are essentially the same beneath the bells and whistles? I did but now I know better thanks to this post from MemberSuite about the seven hidden costs of a pseudo SaaS AMS. I also didn’t know some AMS are not really SaaS and why that’s a critical distinction. Sounds geeky but it’s not.

Here’s one for my marketer friends from Jodi Harris at Content Marketing Institute about how to educate management or leadership about the value of content marketing. It’s a worthy topic if you want to distinguish your brand from the competition and get a head start on developing deeper relationships with clients and prospects.

Billhighway shares the story of an association that took a successful chapter mentoring program, worked with the chapter to scale it up and then offered it to other chapters. 

Quick hits before we get to next week’s free webinars:

  • Don’t assume younger employees are the most tuned in to cybersecurity. Per a new study, the cybersecurity awareness gap isn’t what you’d expect. (Ernie Smith, Associations Now)
  • 5 types of data you should request on your event registration form—and why. (Dave Lutz, Velvet Chainsaw)

Good eats:

  • The best dish all week: homemade lamb gyros from Serious Eats. Who knew you could replicate that satisfying late night flavor at home? I remember going to a little place in Georgetown back in my waiter/bartender days for my gyro fix after work—or after last call. For this recipe, I made my tzatziki without mayo and with the addition of dill. We added chopped lettuce and tomatoes to our gyros.
  • Another hit, this salsa verde from Taste. I swear the color and texture changed after adding the vinegar, so cool. Was it culinary magic or science? We had it one night on fish (wahoo) and another night on steamed potatoes.
  • Jim has a hunting trip coming up later this month, so we need to make space in the chest freezer for, hopefully, a bountiful venison harvest. Rummaging through, I found a forgotten three-pack of cauliflower rice from BJ’s in there. I sautéed red onion, a mix of peppers (sweet corno di toro, poblano and jalapeno), shiitake mushrooms and cabbage, and then added the “rice” to the mix. Very tasty.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/18 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/19 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Tue 11/19 at 11:00 a.m. – Tech Talk on Tech Tools

Join a free-wheeling discussion about some hot tools and topics, specifically: password managers – our favorites and how to integrate them into your life; Slack – what it is, why we love it, how we use it; managing documents in the cloud – how to organize your docs and collaborate with your colleagues; making remote staff feel part of the gang – video and other communication tools. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, CTO Maki Kato, Front End Developer Jaime Quiroz and Project Administrator Maria Lima


Tue 11/19 at 12:30 p.m. – Tracking Membership Renewal System Performance

Where are your renewal efforts most vulnerable? How do you know your membership renewal efforts are optimized? What can be done to find the leaks in the key activity supporting member retention? Learn about the components of a membership renewal tracking system critical to optimizing its performance. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 11/19 at 1 p.m. – Check Scams and How to Safeguard Against Them

Scammers are getting more and more sophisticated in the tactics they employ to steal financial information; learn what to watch for so you can protect your organization’s assets. More info/register.

Host: MCI Group

Presenter: Kristen Hewlett, MCI USA’s Vice President of Finance


Tue 11/19 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 11/19 at 2 p.m. – Anatomy of a Mission-Driven Website

Explore what makes for a successful mission-oriented website, from content to user flow to thank-you pages. Learn how to write clear hero messages that encourage your audience to take action. Find out how you may be creating confusion through your messaging, user experience and/or forms (and how to fix them). Take away tactical tips for quick website fixes that result in immediate improvements. More info/register.

Host: Mighty Citizen

Presenter: Mike Steckel, User Experience Director, Mighty Citizen


Tue 11/19 at 2 p.m. – Turn Your Conference into a Content Machine

Learn how to best capture content that will not only increase your revenue, but increase the value for your participants. Get your producer hat on as we consider content in new and fresh ways which lead to creating products and services from your conference content that users will see as a necessity. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Tracy King, MA, CAE, CEO and Chief Learning Strategist, InspirEd
  • Celess Tyrell, Director of Online Learning and Innovation, ANNA

Tue 11/19 at 2 p.m. – How to Design an Irresistible Website that Attracts the Right Members

Find out how to appeal to your potential members, so you can design a website that builds trust, surpasses expectations, and increases membership applications. Learn how to define your user groups and create an unforgettable user experience, 10 best website design practices to increase your membership, and the essentials you need for every nonprofit website page. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Sarah Henry, Content Marketing Growth Manager, Elevation Web


Tue 11/19 at 2 p.m. – Four Findings Why Face-to-Face Meetings Still Matter

A research study conducted by Hilton Hotels and Resorts revealed that respondents still believe that they can get more done in-person. This presentation will showcase the results of the study and how these findings could be integrated to elevate the attendee experience at your meetings. More info/register.

Host: Smart Meetings

Presenter: Nicole Tilzer, Director for Hilton Hotels & Resorts, and Signia Hilton, Global Brand Marketing


Tue 11/19 at 2 p.m. – Event Tech in 2020: Tools and Trends You Need to Know

Unless you’ve immersed yourself in the world of emerging event tech, it’s nearly impossible to see the possibilities available and how they can transform for your event. Hear about tools and trends you need to know for 2020. Listen to client case studies. Find out what attendees really want, and what the biggest names in the industry are doing at their events; uncovering fresh event tech ideas to increase your value and efficiency. More info/register.

Host: BizBash

Presenter: Joe Schwinger, CEO of MeetingPlay


Wed 11/20 at 12 p.m. – Experience Design Trends in 2020: Inclusion, Tech, Inspiration

Designing experiences in 2020 will go beyond meeting design and F&B. In this featured webinar, a panel of three experts on diversity, tech and production will outline the top trends that will shape the attendee journey in 2020. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • Andréa Long, Global Diversity Events Manager at Twilio
  • Lenny Talarico, CSEP, CHE, founder, Design Lab, The International School of Hospitality
  • Joe Schwinger, Co-Founder and CEO of MeetingPlay
  • Julius Solaris (moderator), Founder and Editor in Chief, EventMB.com

Wed 11/20 at 1 p.m. – Beyond the Course: Content Marketing Strategies for Continuing Education

With countless ways to promote and package instructional content, what’s the best way to invest your time and budget? Learn how to prioritize fluid customer education needs, build a convincing business case, and choose effective tools and technologies. Take away tips for quick deployment and continuous improvement, successful “lifecycle” content strategies, and metrics to evaluate program impact over time. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO & Lead Analyst at Talented Learning
  • Tiffany Mack, Sr. Marketing Manager of Careers & Education at Community Brands

Wed 11/20 at 1 p.m. – At Your Service: Free Ways CVBs Can Assist Your Meeting

Involving a CVB, or DMO, as they’re frequently called, at all stages of your meeting cycle is a sure way to save money. Learn about the specific services CVBs offer free to planners, how CVBs can help you negotiate with the various facilities and services you’ll require for your meeting, and how CVBs can help eliminate red tape for special considerations such as closing streets and reserving public spaces for events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh


Wed 11/20 at 1 p.m. – Translating Customer Experience into Member Experience

Find out how an association turns CX into MX—Customer Experience into Member Experience, and what interactions with the association and on the website are important. More info/register.

Host: Engage Software

Presenter: Tammy Puyear, senior Operations leader, Engage Software


Wed 11/20 at 3 p.m. – 5 Security Tips to Protect Your Login Credentials and More

Account compromises are one of the top 5 threats facing nonprofit organizations and are perhaps the most impactful. Digital credentials, such as usernames and passwords, connect you and your employees to critical business applications, as well as online services. Unfortunately, criminals know this—and that’s why digital credentials are among the most valuable assets found on the Dark Web. Learn about tools and techniques that can be used to protect your digital identity including good password practices, adding Multi Factor Authentication (MFA), and monitoring to alert when a compromised account is found. Don’t assume your organization won’t be targeted – everyone is a target. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer at Community IT


Thu 11/21 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 11/21 at 11:30 a.m. – How to be Both Profitable and Fulfilled in Business (Alexandria VA Brown Bag)

Hear proven strategies for increased productivity and profitability by pursuing fulfillment first. Learn how to discover your members’ hidden motivators, and why every association should make it a priority; the one shift that increases loyalty and member buy-in; the five secrets to driving and maintaining organizational culture and growth; and why honoring individuality is key to accomplishing the corporate mission. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: Jason Shine, REAL Smart Consulting


Thu 11/21 at 12 p.m. – The Value of Transitioning from a Sponsorship to a Partnership Program (Partnership Professionals Network Idea Exchange: Washington DC)

Sometimes the terms “sponsorship” and “partnership” are used interchangeably, however, they can be very different programs for associations and not-for-profit organizations. Participate in an in-depth discussion about more than 15 key differences between sponsorship and partnership programs, and learn the value proposition of each difference. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Thu 11/21 at 1 p.m. – Jump-Starting Revenue for Your Learning Business

Most learning businesses need to generate enough revenue to cover their operations and, in many cases, subsidize other parts of their organization. Hear about the building blocks of successful revenue growth and explore a range of techniques your learning business can leverage to significantly boost revenue from its current offerings. Walk away with concrete tips and practices you can put to work immediately to jump-start revenue for your learning business. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 11/21 at 2 p.m. – How Associations Are Enhancing Member Value with Data Analytics

See how easy it was for trade association 340B Health to set up member engagement scoring that included data from all relevant systems and in one year gain insights in the three areas that matter most to the typical association: member retention, new member acquisition, and conference registration. More info/register.

Host: .orgCommunity

Presenter: Rob Miller, CAE, senior vice president, Gravitate Solutions


Thu 11/21 at 2 p.m. – How to Increase Your Event Sponsorship Revenue in 2020

Event sponsorships are a great way to add revenue growth and ROI. Discover valuable ways to change your sponsorship approach and offer winning combinations for organizers, exhibitors, and sponsors. More info/register.

Host: Community Brands


Tue 11/26 at 12 p.m. – Creating Boards of Excellence (Washington DC Idea Swap)

Creating a board of excellence requires more than a once a year effort. It requires commitment, patience, making the organization a priority above personal interest, listening to others even when they don’t share your perspective, and the willingness to support a voice/decision outside the board room when the vote didn’t go your way. Learn how your association can create a board of excellence, and how to ask the hard questions, hear varied voices and opinions, and capture moments of connection to develop a board that leads better together. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Lowell Aplebaum, CAE, CPF, CEO, Vista Cova


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Mathew Schwartz via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The digitalNow 2020 call for presentations is open. This is one of my favorite conferences, however, if you’re a consultant or vendor who provides products/services to associations, the only way you can attend is by becoming either a sponsor or speaker. The deadline for proposals is next Friday, November 15.

To alleviate pressure on their traditional line of business, colleges and universities are launching new credentialing programs for a larger target audience. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market.

MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization, and how many systems are customized even when they’re not marketed as such.

Google recently announced that its deep learning powered natural language processing model, BERT, is now powering search queries. Christopher Penn at Trust Insights tells you what you need to know about BERT and SEO. Biggest (blessed) takeaway: “The keyword is dead. Long live the topic!”

Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. “There is no solution to the California housing crisis without the construction of millions of new houses.” My former colleagues at CBIA have been singing this song for years. Will policymakers and planners finally listen?

Quick hits before we get to next week’s free webinars:

  • In a historic shift, The Salt Lake Tribune gets IRS approval to become a nonprofit. Is this the way forward for newspapers? (Matt Canham, The Salt Lake Tribune)
  • Research-backed tips for getting your content noticed on LinkedIn. (Sheilamary Koch, Multibriefs)
  • The most futuristic developments we can expect in the next ten years. He’s not talking about housing. (George Dvorsky, Gizmodo)
  • Thanks to Michael Gillespie, a programmer at a Nerds on Call repair store in Illinois, hundreds of thousands of ransomware victims have recovered their files for free. (Renee Dudley, ProPublica)
  • If you’re a regular Airbnb user, you may have already heard about this nationwide scam, but if not, beware. Since this article was published, Airbnb has announced a crackdown and review of listings. (Allie Conti, Vice)

Good eats:

  • We received glorious, shiny yellowfin tuna in our seafood share last week so I made Thai tuna burgers. The tuna is mixed with ginger, garlic, jalapeno, cilantro, Thai basil and fish sauce. I could have eaten the whole bowl raw, the mix was so good. These burgers have a much softer texture than meat burgers. You top them with quickly pickled cucumber and red onion as well as a ginger-lemon mayonnaise. I added sriracha to the mayo.
  • Shishito peppers make a regular appearance in our CSA share. They’re a good emergency vegetable when you don’t have much time. I cut off the stems, leave them whole and sauté them, tossing frequently, in a hot oiled pan until blistered. I sprinkle the cooked peppers generously with sea salt and not as generously with lemon juice.
  • Finally, fall has arrived. On a recent brisk night I made chicken and dumplings for the second time ever from Instantly Southern by Sheri Castle. I love this Instant Pot cookbook. So far, each recipe has been a success.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/11 at 7:30 a.m.* – AWTC Meet-Up at Community Brands Xperience (Orlando FL)

It’s 2019 and people interact with technology all day from their mobile device to systems at work to smart devices at home. Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Join a panel of association leaders who have transformed their association’s culture to foster a technology savvy staff who consider technology as an enabler and resource. Location: Orlando FL. More info/register.

Host: Association Women Technology Champions

Moderator: Gretchen Steenstra, Strategic Consultant, DelCor

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/11 at 1 p.m. – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Tue 11/12 at 12 p.m. – The DOL’s New Rules for FLSA Classification: What a Nonprofit Needs to Know

The new Fair Labor Standards Act (FLSA) regulations are here at last, and they look very different from those proposed by the Obama administration. Learn about the impact of the new rules and the steps to take to prepare for the January 1, 2020 effective date. More info/register.

Host: Venable LLP

Presenters:

  • Jennifer Prozinski, Partner, Venable LLP
  • Karel Mazanec, Associate, Venable LLP

Tue 11/12 at 1 p.m. – How Nonprofits Can Make Their Fundraising Campaigns More Social

Social media channels can help you amplify the message of your fundraising campaigns. Hear about the latest trends in social media marketing and how they affect nonprofits. Learn how to use every social channel in your fundraising campaign and build a funnel for your social fundraising content. Take away best practices on making your fundraising more social and successful examples of using social media in fundraising. More info/register.

Host: Nonprofit Tech for Good

Presenter: Tereza Litsa, Social Media Manager at Lightful


Tue 11/12 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 11/12 at 2 p.m. – Five Plays for Click-Worthy Email Marketing

From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. More info/register.

Host: eMarketer

Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud


Tue 11/12 at 3 p.m. – Chapters and Affiliates: For the “Swing” in Your Member Experience

What if we envisioned chapters to be a concrete way to experience the association? Like brick and mortar stores are evolving—not as the point of sale—but as providers of an experience you can’t get online. Chapters—which are closer to the ground—could let members take a couple of swings with association services and decide on the best fit. Join an open discussion on how associations and chapters can support and strengthen one another to advance the shared mission and their bottom lines. Location: online and Washington DC. More info/register.

Organizer: Associations Catalyzing Entrepreneurship

Presenters:

  • Kerry Cosby, Chapter Relations Manager at IEEE Computer Society
  • Cecilia Sepp, CAE, CNAP, founder, Rogue Tulips LLC

Wed 11/13 at 1 p.m. – Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers

Learn how to refine your value proposition and marketing collateral, improve your conversations with prospects, and increase your bottom-line results. Find out how to sell better by crafting, speaking about, and acting on the unique value proposition your association has to offer; better understand what supporters expect in return for their investment; and efficiently prioritize your actions for bigger topline results. 1 CAE credit. More info/register.

Hosts: MemberSuite and The Wyman Company


Wed 11/13 at 1 p.m. – How Data Quality Defines Your Organization

Learn how good data quality can have big fundraising and program impacts. Hear about the role of good data at your organization, tips on how to get everyone at your organization on the same page, and ideas for how to prioritize data for quality improvement. More info/register.

Host: Community IT

Presenter: Peter Mirus, Build Consulting


Wed 11/13 at 1 p.m. – Getting Started with Strategic Meetings Management

We’ll debunk the myth that Strategic Meetings Management (SMM) is incredibly complex by breaking it down into bite-sized pieces. Learn best practices and tried and true approaches. The size of your company doesn’t matter; SMM can be adopted by companies of any size. When it comes down to it, it’s about streamlining your event process to save time and money, while creating a better attendee experience. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent


Wed 11/13 at 2 p.m. – Building a Member-Centric Culture with Online Community

Hear about effective methods for growing trust and enhancing member experiences with thriving online communities. 1 CAE credit. More info/register.

Host: ACGI Software

Presenters:

  • Lindsay Starke, Lead Community Strategist, Higher Logic
  • Arj Devadas, VP of Sales & Marketing, ACGI Software

Wed 11/13 at 2 p.m. – 8 Common Myths of Event Design, and the Tools You Need to Get It Right

Explore some common myths about event design, and evaluate tools and design principles that can be leveraged to improve the dynamic—and ultimately help us deliver more impact for our business and audiences. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Timothy Simpson, Brand & Creative Engagement Chief Strategist, Maritz Global Events


Wed 11/13 at 6:30 p.m. – xAPI 101

xAPI (also known as ExperienceAPI and TinCan) is a powerful new way to record learning but its flexibility can also be confusing. This webinar demystifies what xAPI is and how it can be used. More info/register.

Host: Sprout Labs

Presenter: Dr Robin Petterd, founder of Sprout Labs


Thu 11/14 at 12 p.m. – Adding Snap, Crackle & Pop to Chapter Events

“We can’t get anyone to our chapter events. Everyone’s too busy.” Yes, people are busy, but according to ASAE’s Decision to Attend study, this is usually not the reason people don’t attend events. More often than not, it’s due to the event programming and planning. Learn how to tap into the desire members have (across generations) to attend live events, curate the right programming for your chapters’ audience that meets their need for continual learning, and create an event experience that leaves attendees amazed and ready to attend your next event. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenter: Peggy Hoffman, president and executive director, Mariner Management


Thu 11/14 at 12 p.m. – The Playbook for the Successful Chapter-Based Association

Dive into strategies on how to build a successful chapter model within your association that creates a positive member experience across the organization. Learn how CSTA applied best practices to maintaining their organization’s brand, vision and purpose while leveraging local presence and influence. Hear about common pitfalls to avoid, and strategies and frameworks that will keep you on track. More info/register.

Hosts: MemberNova and ReviewMyAMS

Presenters:

  • Jake Baskin, Executive Director, Computer Science Teachers Association (CSTA)
  • Halle Asterbad, COO and Co-Founder, MemberNova

Thu 11/14 at 2 p.m. – Making the Future a Massive Open Online Game

Hear how McGonigal is pushing the futures thinking field from niche to mainstream by way of her new massively open online courses, which invite the public to game out hard-to-anticipate futures together. More info/register.

Host: Institute for the Future

Presenter: Jane McGonigal, Director of Games Research & Development, Institute for the Future


Thu 11/14 at 2 p.m. – Event Sustainability: People, Planet and Profit

Learn about environmental and social sustainability practices that also consider your business’s bottom line. Hear about sustainable practices and case studies in the events industry, and the steps necessary to propel sustainability initiatives forward. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mercedes Hunt, PhD, Founder/ Owner of Map & Compass Consulting LLC, and the Director of Undergraduate Business Programs at Granite State College


Thu 11/14 at 3 p.m. –Measuring Giving Tuesday Campaign Impact (Reston-Loudoun VA Idea Swap)

#GivingTuesday, held on December 3rd this year, is a global day of giving fueled by the power of social media and collaboration. Discuss how to position your brand and its cause for Giving Tuesday, define your organization’s measurable goals for a campaign, and measure those goals via both traditional and non-traditional measurement tools. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Proof Strategies


Fri 11/15 at 1 p.m. – Ten Strategies for Pricing eLearning Content

Explore ten strategies for pricing and packaging your online education products that will generate non-dues revenue, drive your value proposition, increase learner engagement, and stand out in a world where everything online is free. More info/register.

Host: Blue Sky eLearn

Presenter: Kara Adams, M.Ed., CAE, Client Success Manager, Blue Sky eLearn


Tue 11/19 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Tue 11/19 at 2 p.m. – Anatomy of a Mission-Driven Website

Explore what makes for a successful mission-oriented website, from content to user flow to thank-you pages. Learn how to write clear hero messages that encourage your audience to take action. Find out how you may be creating confusion through your messaging, user experience and/or forms (and how to fix them). Take away tactical tips for quick website fixes that result in immediate improvements. More info/register.

Host: Mighty Citizen

Presenter: Mike Steckel, User Experience Director, Mighty Citizen


Wed 11/20 at 1 p.m. – Beyond the Course: Content Marketing Strategies for Continuing Education

With countless ways to promote and package instructional content, what’s the best way to invest your time and budget? Learn how to prioritize fluid customer education needs, build a convincing business case, and choose effective tools and technologies. Take away tips for quick deployment and continuous improvement, successful “lifecycle” content strategies, and metrics to evaluate program impact over time. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO & Lead Analyst at Talented Learning
  • Tiffany Mack, Sr. Marketing Manager of Careers & Education at Community Brands

Thu 11/21 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 11/21 at 12 p.m. – The Value of Transitioning from a Sponsorship to a Partnership Program (Partnership Professionals Network Idea Exchange: Washington DC)

Sometimes the terms “sponsorship” and “partnership” are used interchangeably, however, they can be very different programs for associations and not-for-profit organizations. Participate in an in-depth discussion about more than 15 key differences between sponsorship and partnership programs, and learn the value proposition of each difference. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Thu 11/21 at 1 p.m. – Jump-Starting Revenue for Your Learning Business

Most learning businesses need to generate enough revenue to cover their operations and, in many cases, subsidize other parts of their organization. Hear about the building blocks of successful revenue growth and explore a range of techniques your learning business can leverage to significantly boost revenue from its current offerings. Walk away with concrete tips and practices you can put to work immediately to jump-start revenue for your learning business. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 11/21 at 2 p.m. – How Associations Are Enhancing Member Value with Data Analytics

See how easy it was for trade association 340B Health to set up member engagement scoring that included data from all relevant systems and in one year gain insights in the three areas that matter most to the typical association: member retention, new member acquisition, and conference registration. More info/register.

Host: .orgCommunity

Presenter: Rob Miller, CAE, senior vice president, Gravitate Solutions


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. If your association has chapters, affiliates, or some other type of component, this is a must-read. The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Tim Ebner at Associations Now dug into the report, and talked to Peggy Hoffman and Peter Houstle of Mariner, about some of its findings.

MemberSuite describes how to meet the unique needs of student and recent graduates, particularly when it comes to membership models, career resources, events, and networking.

Do you wish your members would spend more time on professional development? Make it happen by planning now for a Professional Development Day during the holiday break. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit.

While we’re on the topic… How to ask your boss for time to learn new things, by Rachael O’Meara at Harvard Business Review.

A beautiful tribute to Poilane, the iconic French bakery, in a post from Seth Godin about sharing ideas, books and bread—having an abundance mindset.

Quick hits before we get to next week’s free webinars:

  • How to generate B2B leads on LinkedIn. (Caroline Forsey, HubSpot)
  • Data breaches devasted small businesses in 2019, with 10% having to close their doors as a result. (Stu Sjouwerman, KnowBe4)
  • Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. It sounds like the kind of dinner parties I’ve always had—yikes, it’s been a while. (Nisha Chittal, Vox)
  • A lovely homage to one of my favorite singers, Linda Ronstadt, by one of my favorite songwriters. Seeing him on Saturday! (Elvis Costello)

Good eats:

  • Have I told you about this one before? Put a few fillets of fresh, local fish (in our case, speckled trout, so damn good) in a greased baking dish. Cover with a mix of melted butter, lemon juice and garlic chives (grow your own in a sunny window pot). Sprinkle with salt and Aleppo pepper. Bake. Marvel at how you never get sick of this recipe.
  • Bojangles’ Cajun (chicken) Filet Biscuit with Pimento Cheese. Best road breakfast. I need lots of people to buy one so they’ll keep it on the menu.
  • More fish. Dredge your fillets of fresh, local fish (yes, it’s a theme, this time, white grunt) in salted flour, then egg mixed with hot sauce (we’re partial to Texas Pete), and then cornmeal seasoned with your choice of spicy spices (like cayenne, regular or smoked paprika, or whatever peppery delight is in your cabinet). Pan-fry both sides in grapeseed (or peanut) oil. Squeeze some lemon over the filets once they’re out of the pan. Enjoy the leftovers in a tartar sauce inundated sandwich tomorrow for lunch.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/4 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/5 at 12 p.m. – Association Data Analytics Brown Bag (online)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and, this month, discuss data and departmental silos. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.


Tue 11/5 at 12:30 p.m. – Recruiting Members at Trade Shows and Other Events

Exhibiting at a trade show or event is like testing out a new “fishing hole” for new membership leads and prospects. You can return home with stories about how “the big one got away” or bring home a bucket full that will sustain your organization’s family for months. Learn techniques and tactics (including the one question that works every time) for reeling in and landing new members at industry events and shows. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 11/5 at 1 p.m. – Digital Literacy

Learn why a proactive approach to embracing technology is critical for your organization’s success, how technology is changing how we work, the advantages it provides, what kinds of digital skills nonprofit leaders need and how can they acquire them. More info/register.

Host: Idealware

Moderator: Karen Graham, Director of Education & Outreach for Tech Impact


Tue 11/5 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Guest moderator: Jeff De Cagna, Executive Advisor, Foresight First LLC


Tue 11/5 at 2 p.m. – Getting Started with Strategic Meetings Management

Hear a debunking of the myth that Strategic Meetings Management (SMM) is incredibly complex by breaking it down into bite-sized pieces. Learn best practices and tried and true approaches. The size of your company doesn’t matter; SMM can be adopted by companies of any size. When it comes down to it, it’s about streamlining your event process to save time and money, while creating a better attendee experience. More info/register.

Host: Smart Meetings

Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent


Wed 11/6 at 11 a.m. – Best Practices for Live Tweeting

Learn how to use Twitter to join online conversations live and eliminate some of the fear of just “jumping in.” Hear about etiquette for live Tweeting during conferences/events, choosing the right conversations for your brand, ways to add value and not “sell” your brand, and considerations for putting this into practice within your organization. More info/register.

Host: National Institute for Social Media

Presenter: Jennifer Radke, SMS, CEO, National Institute for Social Media


Wed 11/6, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


Wed 11/6 at 1 p.m. – Cultivate Your Community for Content

Hear about the role of online communities in generating content and content ideas for associations. Learn to leverage your community to track what your members are truly interested in, and to develop publications and products to serve their needs. 0.5 CAE credit. First, join Content Forum. Then, get more info/register.

Host: Content Forum

Presenter: Luke Zimmer, principal, Skariphos


Wed 11/6 at 2 p.m. – The State of Advocacy & Lobbying 2020

The 2020 presidential election is fast approaching and the role of lobbying and advocacy is center stage. Learn what your organization can do to cut through all the noise and make sure your issues are heard in an election year. More info/register.

Hosts: FiscalNote and CQ Roll Call

Presenters:

  • Marie Sylla-Dixon, VP of Federal and External Affairs, T-Mobile
  • Bryan Zumwalt, EVP of Public Affairs, Grocery Manufacturers Association
  • Tonya Saunders, Principal, Washington Premier Group
  • Kate Ackley, CQ Roll Call Senior Lobbying Staff Writer

Wed 11/6 at 2 p.m. – Getting Started with Strategic Meetings Management

We’ll debunk the myth that Strategic Meetings Management (SMM) is incredibly complex by breaking it down into bite-sized pieces. Learn best practices and tried and true approaches. The size of your company doesn’t matter; SMM can be adopted by companies of any size. When it comes down to it, it’s about streamlining your event process to save time and money, while creating a better attendee experience. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent


Thu 11/7 at 11 a.m. – Tech Talk on Tech Tools

Listen in on a free-wheeling discussion about some hot tools and topics, specifically: password managers – our favorites and how to integrate them into your life; Slack – what it is, why we love it, how we use it; managing documents in the cloud – how to organize your docs and collaborate with your colleagues; and making remote staff feel part of the gang – video and other communication tools. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, CTO Maki Kato, Front End Developer Jaime Quiroz and Project Administrator Maria Lima


Thu 11/7, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


Thu 11/7 at 12 p.m. – How to Accelerate Agile: Culture & Mindset

When an organization makes the conscious decision to go Agile, it faces a lot of challenges. One of the biggest obstacles is the resistance to change company culture and employee mindset, especially early on. Failing to get everyone on board can result in failed projects, wasted time and lost money. Learn how to shift culture and mindset to best support Agile, including the challenges companies often face and how to overcome them by changing the hearts and minds of your team that is resisting change. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, COO, xScion


Fri 11/8, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


Tue 11/12 at 3 p.m. – Chapters and Affiliates: For the “Swing” in Your Member Experience

What if we envisioned chapters to be a concrete way to experience the association? Like brick and mortar stores are evolving—not as the point of sale—but as providers of an experience you can’t get online. Chapters—which are closer to the ground—could let members take a couple of swings with association services and decide on the best fit. Join an open discussion on how associations and chapters can support and strengthen one another to advance the shared mission and their bottom lines. Location: online and Washington DC. More info/register.

Organizer: Associations Catalyzing Entrepreneurship

Presenters:

  • Kerry Cosby, Chapter Relations Manager at IEEE Computer Society
  • Cecilia Sepp, CAE, CNAP, founder, Rogue Tulips LLC

Wed 11/13 at 1 p.m. – Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers

Learn how to refine your value proposition and marketing collateral, improve your conversations with prospects, and increase your bottom-line results. Find out how to sell better by crafting, speaking about, and acting on the unique value proposition your association has to offer; better understand what supporters expect in return for their investment; and efficiently prioritize your actions for bigger topline results. 1 CAE credit. More info/register.

Hosts: MemberSuite and The Wyman Company


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Tara Evans via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Jessica Klein at Fast Company reviews the latest research on freelancing. Did you know that 35% of the U.S. workforce is now freelancing? Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. But, still, we’re a growing sector. Is the freelance sector in your association’s market growing as well? If so, how are you meeting the unique needs of freelancers?

WBT Systems continues its series on project management basics for accidental project managers—otherwise known as the education, membership, communications or marketing directors who get saddled with overseeing LMS, AMS or other technology implementations. If only I knew now what I should’ve known back then, sigh.

Like everyone else, members do not have time to engage with your association. Amanda Kaiser of Smooth The Path says you should keep this in mind from the very beginning of a member’s journey. “If the first three emails new members receive, link them to long-form content and day(s)-long events, a member may assume that the only way to extract any value is to trade in a good chunk of their time.” Thinks small wins.

Lisa Murton Beets at the Content Marketing Institute shares five takeaways from their B2B research that will improve your content marketing program.

Quick hits before we get to next week’s free webinars:

  • Always use the double opt-in for email introductions. An excellent and considerate idea. (Anand Sanwal, CB Insights)
  • An eye doctor explains how to keep screens from ruining your vision. I wish I would follow his advice. I blame flow. (Phillip Yuhas, Fast Company)

Good eats:

  • October has been full of fun travel so I’m not cooking as much as I’d like, but I planned ahead so when we came home Sunday, I had all the fixings for this excellent creamy chickpea pasta with spinach and rosemary from the New York Times. I added sausage and onion, and increased the Aleppo pepper. In addition to a little spinach, I used kale, radish, and kohlrabi greens. I didn’t reserve any of the ingredients for a garnish, but kept them all in the mix instead.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/28 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/29 from 10 a.m. to 4:45 p.m. – Live Review

Live Review is a two-day, entirely online event that allows you to efficiently, effectively and affordably get targeted demos of learning platforms from 14 vendors focused on learning businesses and committed to serving organizations that market and sell lifelong learning, continuing education and professional development. More info/register.

Host: ReviewMyLMS (Tagoras)


Tue 10/29 at 12:30 p.m. – The Power of Interactivity in eLearning: Short Sims as Micro-Learning

Online learning needs more “case study” like short simulations (sims) that force the learner to think and make decisions. The branched scenario with multiple decision points takes online learning to another level. If they are kept short they can fulfill the promise of micro learning. Learn the ten best practices of designing and developing short sims, and tips on the pit falls to avoid when building short sims. More info/register.

Host: Web Courseworks

Presenter: Clark Aldrich, game and simulation expert


Tue 10/29 at 1 p.m. – Leading Member Engagement from the Outside-In

Learn a new definition of engagement, and hear specific stories of organizations that have positioned themselves for success by becoming value-generating partners for their members. Learn how refocusing engagement efforts on what matters most to your stakeholders will allow you to generate real value for your audiences while also advancing your chapters’ goals. Find out how to shift your perspective on engagement from seeing it as an activity that is siloed in the membership department to understanding its role at the heart of business strategy. More info/register.

Host: Engage

Presenter: Elizabeth Engel, CAE, CEO and Chief Strategist, Spark Consulting


Tue 10/29 at 1 p.m. – Diving into the Volunteering Driver

At the 2019 ASAE Annual Meeting, Volunteering was debuted as a Foresight Works driver. Many of us rely on volunteers to carry out our mission and provide the member voice to our organizations. How will this new research impact volunteering as we know it? Learn more about the research and forecasts, and hear from association staff who have changed their volunteer model to begin preparing for the future. 1 CAE credit. More info/register.

Organizer: ASAE Component Relations and Volunteer Management Section Council

Presenters:

  • Jennifer Nelson, ASAE
  • Jessica McConnell, Regulatory Affairs Professional Society

Tue 10/29 at 1 p.m. – 6 Ways to Make Your Nonprofit’s WordPress Site Secure from Getting Hacked

Learn why strong security is important for WordPress, what can happen when your nonprofit’s website gets hacked, six practical steps you can take to keep your site protected, and bonus tips and security recommendations, More info/register.

Host: Nonprofit Tech for Good

Presenter: Chuck Spidell of ILLUSIO


Tue 10/29 at 2 p.m. – Value Ahead of Membership (Association Chat on Twitter)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Guest moderator: Levi Wardell (@AssociationSeo)


Tue 10/29 at 2 p.m. – 8 Super Easy Tips to Skyrocket Your Email List to Grow Your Membership

Learn how to use landing pages and lead magnets as tools to quickly convert strangers into followers; export the emails of your LinkedIn contacts, board members, staff (and how to connect with them); and use all your relationships to share high-performing landing page links and supercharge your list’s growth…at no cost. More info/register.

Host: Wild Apricot

Presenter: nonprofit communications expert Sean Kosofsky


Tue 10/29 at 2 p.m. – The 11 Essential Legal Issues That Every Board Director Should Know

The actions and decisions of the members of the board of directors are governed by specific laws and regulations—some defined on the federal level, and many defined by the state regulations for not-for-profit organizations where an organization maintains offices and conducts direct business. Learn the specifics of the laws governing boards and their individual members and leave with a clear and specific “guide” that you can share as a training tool with new and returning board members. 1 CAE credit. More info/register.

Host: Virtual, Inc.

Presenters:

  • Jerry Panaro, Counsel, Howe & Hutton, Ltd.
  • Elissa Matulis Myers, Senior Director, Virtual, Inc.; CEO, Academy of Eating Disorders
  • Don Kaiser (moderator), Executive Vice President, Client Services, Virtual, Inc.

Tue 10/29 at 2 p.m. – The Who, What, Where and Why of Post-Event Reporting

Post-event reporting is an integral part of your digital event production. Knowing what data to collect and who to share that information with is crucial to evaluating your digital event’s performance. Learn to identify essential reports when producing digital events, decipher what levels of leadership receive which reports, and develop a summary template for organization-wide post-digital event reporting. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Leslie Bailey, DES, Education Manager, PCMA
  • Brian Zambotti, Vice President, Sales & Marketing, Digitall, Inc.

Tue 10/29 at 2:30 p.m. – The State of Association Sales

What does the data behind the Moery Company’s record breaking sales operation tell us about what is going on in the association sales marketplace. Hear about some of the most important topics for associations to consider in their business development: the latest Moery Company sales data and the interpretation of our sales numbers, and what’s next for association sales and some considerations to adapt. Join an in-depth Q&A session about association sales and marketing. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, The Moery Company


Wed 10/30 from 10 a.m. to 4:45 p.m. – Live Review

Live Review is a two-day, entirely online event that allows you to efficiently, effectively and affordably get targeted demos of learning platforms from 14 vendors focused on learning businesses and committed to serving organizations that market and sell lifelong learning, continuing education and professional development. More info/register.

Host: ReviewMyLMS (Tagoras)


Wed 10/30 at 1 p.m. – Engage Me: Tips, Tricks and Trends to Motivate Attendees to Get Involved at Events

Learn how competition and collaboration work—and competition with collaboration as a solution; how to plan with a purpose, with open communication, and how to use your own thinking process to develop your own processes for your programs and events; how to know your audience through demographics and interests (including pre-planning and registration sites); how to develop new ideas for engaging with your audience, and the do’s and don’ts of engagement. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Extraordinary Events’ Flo Miniscloux, director of production services, and Rick Turner, regional director of business development


Wed 10/30 at 1 p.m. – Event Technology in 2020: Trends and Tools

Hear about the recent findings of our latest research involving 1500 event professionals on the use of event technology. Learn about the event technology tools event professionals are using, the trends affecting event technology in 2020, and how to select event technology that matters. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • Joe Schwinger, Co-Founder and CEO of MeetingPlay
  • Julius Solaris, Founder and Editor in Chief, EventMB.com

Wed 10/30 at 2 p.m. – AMS Implementation Horror Stories

We’ll try not to spook you too much, but it’s that time of the year and we have a few scary stories to tell you about how you can avoid implementation nightmares. Don’t worry, all names have been changed to protect the innocent. It would be ghoulish of us not to provide a treat, so we’ll be focusing on how to avoid these pitfalls so you can survive to tell your own story. More info/register.

Hosts: ReviewMyAMS and Cobalt

Presenters:

  • Chris Capistran, President of Cobalt
  • Teri Carden (moderator), CEO of ReviewMyAMS

Wed 10/30 at 2 p.m. – Tactics for Better Sponsorship Engagement

Learn simple, effective methods to increase your sales while creating value for both your sponsors and your association. Find out how to craft a compelling value statement, develop the right techniques for connecting
with prospects, and ensure your website and collateral supports success. More info/register.

Host: Dynamic Benchmarking

Presenter: Carrie McIntyre of The Wyman Company


Wed 10/30 at 2 p.m. – Dissecting Data Security and Privacy Laws: How it Affects You and Your Events

With severe compliance laws such as the GDPR and the California Consumer Privacy Act, it is vital to understand legislation surrounding data protection to minimize risk. But you’re not alone, most event organizers are unprepared. Learn what you really need to know about these laws as well as practical implementation steps for organizations of any size or maturity, ensuring compliance, building trust, and protecting your brand. More info/register.

Host: BizBash

Presenter: Maria Shelton, CEO and Founder of PVITL and Ardian Group


Thu 10/31 at 2 p.m. – How Apps Are Changing the Association Landscape

We’re moving to mobile in every aspect of our lives—why should associations be any different? Learn about what a mobile-first approach can offer members both at events and in year-round engagement. There is a significant amount of value and convenience to take advantage of through native apps. 1 CAE credit. More info/register.

Host: Protech Associates

Presenter: Clowder COO Brad LaTour


Wed 11/6, Thu 11/7 and Fri 11/8, sessions on the hour from 12 to 4 p.m. – SURGE Growth

SURGE is a free virtual conference where association professionals assemble from all corners of the world for productive conversations around innovation and change. During each session, a chat runs simultaneously, allowing attendees to contribute thoughts and talk with each other, as well as with speakers. The subject of sustainable growth is multi-faceted, and the industry can truly benefit from these conversations by carefully examining potential areas for expansion. SURGE Growth is about maximizing each of the major factors that influence sustainable development and doing so with the right professionals to maximize your takeaways and, ultimately, your associations’ progression. CAE/CMP credit. More info/register.

Host: Association Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Hide Obara via Unsplash