The weekly list of free educational events and resources for the association community…

Coming up the slickrock on our way to Big Springs Canyons in Canyonlands NP (Needles District) – inspiration for a weekly list of free educational events and resources for the association community

Make time for microlearning. If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development.

Chapter benchmarking. Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project.

Event budgets. Because of new safety-related expenses for in-person events, your old event budget templates are of no use to you now. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item.

Data governance. Rene Shonerd at Cimatri shares a cheat sheet for making data work for your association. She starts with four questions about data quality issues and then makes recommendations based on your responses.

Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. Hmm, the same thing happens in associations. She explains how for-profits are using membership strategies to develop customer loyalty.

Staying away from the office. I feel bad for anyone who prefers to work remotely but is being forced to return to the office. Andrew Seaman suggests what you can do if you want to continue working from home.

Quick hits

  • Level up with these 15 association marketing resources—books, podcasts and blogs. (Beth Arritt, Higher Logic)
  • What is a Decentralized Autonomous Organization (DAO)? (Calvin Ebun-Amu, MakeUseOf)
  • Voyeurism fix: 27 top marketers share pictures of their desks along with tips for cameras, mics, lights and hamsters. (Andy Crestodina, Orbit Media Studios)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • I never get tired of greens but I do get bored with how I always cook them, so I was happy to rediscover this recipe for Indian-spiced chickpeas and greens. I added half a serrano, half a jalapeño, ginger and dried apricots, and omitted the tomato paste, lemon juice and cilantro. To complement them, I baked swordfish steaks topped with garam masala and butter.
  • My Italian chicken bake is another one of those sauté-a-bunch-of-ingredients-and-throw-them-in-a-baking-dish recipes. This one includes chunks of boneless chicken thighs, bacon, onion, mushrooms, broccoli stems, red bell pepper, poblano, jalapeño, garlic, flour, chicken broth, canned tomatoes, cannellini beans, whole wheat penne and mozzarella.
  • Not that we needed more vegetables with that dish, but I had them in the frig so, on the side, we enjoyed a sauté of carrots, broccoli stems, zucchini and garlic with a sprinkling of fresh basil.
  • And not that we needed bread, but I had discard to use so I made sourdough focaccia. I only gave it a short rise (a few hours) in the frig. Some day, I’ll plan ahead and start it on Saturday instead of early Sunday afternoon so it can get the recommended overnight rise.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/11 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 6/11 at 12:30 p.m. – Navigating the Legal Side for the Return of Live Events

What should planners be aware of when returning to live events? Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? More info/register.

Host: Hopskip

Presenters:

  • Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups
  • Lisa Sommer Devlin, Devlin Law Firm, P.C. representing hotels

Fri 6/11 at 4 p.m. – Successful Assertion

Have you ever failed to stand up for yourself in a meeting and beat yourself up about it later? Have you ever regretted something you said to a coworker in the heat of the moment because your tone was harsher than you intended? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC


Mon 6/14 at 1 p.m. – Visit Brussels: The Future of Meetings & Events (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Patrick Bontinck

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/15 at 11 a.m. – Intersectionality: Considering Identity When Working Towards a More Diverse, Equitable, and Inclusive Future

As individuals, we are never just one identity, and the concept of intersectionality highlights how multiple, overlapping identities—for example, race, class, gender, and sexuality—contribute to the ways in which marginalized groups of people experience discrimination. In this webinar, we’ll ask how this layering of identities impacts our experience of and contribution to our working environment. Explore what intersectionality means, how it can shape our professional experience, and what we can do to better support ourselves and our colleagues. More info/register.

Host: Coalition for Diversity and Inclusion in Scholarly Communications


Tue 6/15 at 11 a.m. – 7 Reasons Your Business Needs Data Recovery and Backup

Many of the current security methods, tools and techniques used by businesses to secure their environment and protect their brand have been effective so far, but attacks are now coming from all directions. Hackers, hacktivists, cyber criminals, nation states and insiders (like employees) are all pounding security protocols to find a weak spot to get in. Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the role of digital assets (i.e., domains, domain name system (DNS) and digital certificates)—in enabling the day-to-day successful operation of their business. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Greg Smith, Senior Information Technology Consultant


Tue 6/15 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 2

Hear the journey of two AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Find out about their approach to DEI(A) with their association clients,  effective internal and external practices, and success metrics. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Beth Quick-Andrews, CAE (facilitator), President, Q&A-An Association Management Company, Inc.
  • Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

Tue 6/15 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 6/15 at 2:45 p.m. – Engaged Members Stay Members: Stop Chasing and Start Investing

Is your association thinking strategically about communication with its stakeholders? Do you need support with membership marketing? Learn about building your association’s relationship with visitors, members, volunteers, donors, communities and students; member engagement; membership marketing implementation; and connecting your association’s brand with your audience. More info/register.

Host: Grype

Presenter: Beth Brodovsky, strategic membership communications expert and president of Iris Creative Group


Wed 6/16 at 11 a.m. – Advanced Remote Worker Environment, Post Covid

Learn how to identify best technology practices, platforms for UCAAS, and the hybrid-work model for remote/on-site employees, and discuss success stories of UCAAS implementation within the B2B and not-for-profit verticals. Hear about the benefits of Zoom vs. Teams environment and which carriers offer a true direct routing solution and a true native Teams environment. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Ali Niroo, CNSG Founding Member CNSG, An AppSmart Company
  • Dave Hopper, Director of Engineering CNSG, An AppSmart Company
  • Adam Kuhn, Director of IT for Futures Industry Association

Wed 6/16 at 12 p.m. – The Good, the Bad, the Ugly: Everything You Need to Know About APIs

While an API simplifies programming, it’s a complicated software component that can connect multiple systems together. It’s complexity is rooted in defining the kinds of calls made, how they should be requested, data formats to use, as well as programming convention to follow. Since so much of the API itself is defined and self contained, how do you actually evaluate its quality or level of sophistication and determine if it’s the right fit for your technical plan? Join us as we discuss qualities and features to look for and programming “gotchas” to consider so you don’t end up with a lemon. More info/register.

Host: HighRoad Solutions

Presenters:

  • Chris Park, Development Manager, HighRoad Solutions
  • Adam Higgins, Director of Technology, HighRoad Solutions

Wed 6/16 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 6/17 at 8 a.m. – Global Association Outlook for 2021 Executive Management Dialogue

One year has passed since the world changed the way we operate in the global environment. Ongoing restrictions on international travel challenged organizations to evaluate their global operations and explore innovative ways of engaging with members and volunteer leaders around the world. Hear how association leaders are adapting their global strategies including: how they’re addressing current uncertainty and the evolving global situation in 2021, what they’re anticipating and planning for the remainder of the year, and what additional challenges or opportunities the move toward regional reopening brings to them. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Steven Basart, Vice-President at Kellen
  • Senthil Gopinath
  • Arlene A. Pietranton, Ph.D., CAE, chief executive officer of the American Speech-Language-Hearing Association
  • Gregory J. Fine, FASAE, CAE, EVP/CEO, CCIM Institute

Thu 6/17 at 11 a.m. – Be the Change: How and Why Associations are Changing Membership and Revenue Models

Learn from association executives who are leading a change initiative and glean valuable tips on how to launch a change initiative in your own organization. More info/register.

Host: Sarah Sladek & Company, Save The Associations

Presenters:

  • Steve Fox, Vice President of Membership and Constituent Relations, American Nurses Association
  • Carol Cohen, CAE, Director, Membership Development, American Nurses Association
  • Molly Soat, Vice President, Professional Development, American Marketing Association
  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Mary Lue Peck, President and CEO, National Speakers Association
  • Julian Scadden, President and CEO, Nexstar Network

Thu 6/17 at 11 a.m. – Future Roles and Skills: Talent, Training and Succession Planning for Tomorrow’s Events

With two worlds colliding, the physical and the digital, now is the time to take a strategic look at the new functions and roles that are emerging to tackle this important shift in the events industry. We have put together a panel of experts to discuss the whole talent scenario, the impact on your teams and organizations, the new roles and expectations in the freelance market, where agencies fit in and above all, what we need to do to plan for the future. More info/register.

Host: Virtual Events Institute

Presenters:

  • Catherine Dogra, Head of Digital Marketing, Informa Connect
  • Mike Frost, Co-Founder & Global Recruitment Director, Expocast
  • Tracy Judge, Founder & CEO, Soundings
  • Matthew Pycock, Director, Global Talent Acquisition, Intrado
  • Janice Rogers, Corporate Vice President, Human Resources, Diversified Communications

Thu 6/17 at 11:30 a.m. – Why Virtual Conferences Have Sticking Power

Between upskilling ourselves and our teams, introducing attendees to a new way of conferencing, and pushing the limits of event technology, this year has forced us all to rewrite the rulebook on academic and association conferences. So, what will we do with all that learning and growth when physical events are possible again? Our panel will discuss some of the reasons to choose virtual for your conference long after large gatherings are the norm again. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. More info/register.

Host: Ex Ordo


Thu 6/17 at 12 p.m. – Gaining Sponsorship Commitments

Your association shifted from in-person to online events and struggled to secure sponsorship revenue. Now your organization is trying to figure out how to increase income. The ongoing uncertainty of in-person, online, or hybrid events does not make it easy. Sponsors go through three specific stages prior to making a commitment. During this session, we will dive into the three stages, make sure that you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register.

Hosts: Lewis Flax and Scott Oser


Thu 6/17 at 12 p.m. – Association Executive Panel Discussion on the Economic Impact & Challenges of the Pandemic

Learn how three association executives worked with leadership to make decisions regarding reserves, dues, conferences and forecasting. Hear a discussion about establishing and using reserves, essential elements for a well-constructed Investment Policy Statement, roles and responsibilities of the interested parties in managing the reserves, and the current market and outlook for economic normalization. 1 CAE credit. More info/register.

Host: ASAE


Thu 6/17 at 12 p.m. – Ready to Recruit & Retain Diverse Talent?

Want to increase the diversity of your talent pipeline but aren’t sure where to start? Have diverse entry-level talent but no clear path of promotion? Have diverse talent but are seeing them leave your organization at disproportionate rates? Learn how to successfully develop a robust talent pipeline, ensure you are seeking culture adds rather than culture fits, and create a fully inclusive culture where all employees from all backgrounds want to work for many years to come. More info/register.

Host: The Diversity Movement

Presenters:

  • Kim Drumgo, Chief Diversity Officer, Anthem
  • Sherri Thomas, SPHR, Chief Administrative Officer, Truliant Federal Credit Union
  • Gerald Walden Jr., ESQ., MBA, VP, Deputy General Counsel & Head of Diversity, The Fresh Market
  • Shelley Willingham, VP, Business Strategy, The Diversity Movement

Thu 6/17 at 2 p.m. – Let’s Talk About Member Data: Turning Insight Into Action

You have all the data at your fingertips. Now what? It’s time to take action based on trends you’ve seen over time and view the full picture. Learn how to develop the “voice of the member,” tips for validating data and ways to activate members. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Joshua Slyman, Sr. Consultant, Strategic Services, Higher Logic
  • Jeff Horne, CEO and Co-Founder, Wicket
  • Vasan Selliah, Member Insight and Engagement Manager, CSAE
  • Nicole Covello, Data Analyst, Wicket
  • Beth Arritt, Product Marketing Manager, Higher Logic

Thu 6/17 at 2 p.m. – Which Technology Will Benefit Your Events Most Right Now?

Meetings in the near future are going to look different: We’ll likely be addressing both in-person and remote audiences, and we’ll need to keep attendees engaged wherever they are. How can technology facilitate the process? Hear from experts who can address the latest tech tools that can optimize communication and engagement—and be flexible enough to account for the contingencies and last-minute changes we must prepare for. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Dahlia El Gazzar, Tech Evangelist and Principal of  DAHLIA+ Agency
  • Julie Ho, CMM, Manager, Live Learning & Event Operations of Project Management Institute
  • Michael J. Shapiro, Editor, News & Technology, Northstar Meetings Group

Thu 6/17 at 3 p.m. – Keeping Your Members Engaged from Onboarding through Renewal

It costs ten times as much to get a new member to join then it does to hold on to the members you have. Let’s make sure that your members feel seen, taken care of and satisfied with their membership experience. Learn about making the right impression during the onboarding process, capturing the initial enthusiasm of a new member, building relationships over transactions, winning back members who do not want to renew, and capitalizing on member churn to gather info for improvement. More info/register.

Host: Grype Digital


Thu 6/17 at 8 p.m. – Be the Change: How and Why Associations are Changing Membership and Revenue Models

Learn from association executives who are leading a change initiative and glean valuable tips on how to launch a change initiative in your own organization. More info/register.

Host: Sarah Sladek & Company, Save The Associations

Presenters:

  • Steve Fox, Vice President of Membership and Constituent Relations, American Nurses Association
  • Carol Cohen, CAE, Director, Membership Development, American Nurses Association
  • Molly Soat, Vice President, Professional Development, American Marketing Association
  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Mary Lue Peck, President and CEO, National Speakers Association
  • Julian Scadden, President and CEO, Nexstar Network

Fri 6/18 at 12:30 p.m. – Speakeasy Virtual Networking

Hear a conversation about how Joanna and Liz see the future of virtual networking and how various formats work for different audiences. More info/register.

Host: TechsyTalk

Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk


Fri 6/18 at 4 p.m. – Open Networking, Fridays@4-style

This session’s featured topic will be “Landing Your Dream Job.” Come join us to make new connections, reconnect with old ones and engage in interesting discussions that will help you and your peers on the road to the next job. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member


Tue 6/22 from 9 a.m. to 4 p.m. – Community Platform Demo Day

Join us for the just-in-time virtual Community Platform demo day featuring presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 6/22 at 1 p.m. – How to Demonstrate the Value of Components to Your Association Through Data, ROI & Strategic Vision

As our capacity for in-person engagement starts to open back up, the question is how can we better mobilize our chapters to serve members and advance the mission of our association while creating a win/win for everyone? The answer is in real-time chapter data. Learn how other associations are defining and measuring success of their components as it pertains to delivering member value and on the mission of the association. Explore the possibilities of tracking component data and measuring chapters to prove ROI and drive the future vision for component-based associations. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Mark Prevost, Billhighway
  • Fred Ulreich, Founder and Managing Director of The Eastwind Group & Former CEO of NARI

Wed 6/23 at 12 p.m. – Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board

How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? Whether it’s a new course, a new certification or any other event, it can be hard to pinpoint what will make them super engaged. Learn about some quick product-development sprint techniques, then work with your association colleagues to invent—or re-invent—your very own new offerings during our hands-on session. More info/register.

Host: Lee Gimpel, founder, Better Meetings


Wed 6/23 at 1 p.m. – The Shift to Remote Work: Taking the Long View

Hear a lively discussion about remote work and its impact on associations long-term with a focus on the following three questions: What are the four primary forces of turbulence already shaping this decade? How will these forces of turbulence affect the context in which remote work takes place? Why do association decision-makers need to take the long view on the shift to remote work, and how can they do it? 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC
  • Rebecca Achurch PgMP, PMP, CSM, CAE, CEO, Achurch Consulting

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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 Photo: coming up the slickrock on our way to Big Springs Canyon in Canyonlands NP (Needles District)

The weekly list of free educational events and resources for the association community…

Eastern Bluebird landing on a fence rail – inspiration for a weekly list of free educational events and resources for the association community

Benchmarking chapter data. Billhighway asks, “What’s the point of chapter benchmarking?” Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change.

Digital credentialing for the next gen. Associations are always talking about attracting young members and customers. Well, here’s one way to do it, according to WBT Systems: help students and recent graduates learn industry basics and differentiate themselves from the competition with introductory digital badge and credentialing programs.

Non-renewing members. MemberSuite looks at a challenge many associations have been struggling with over the past year: non-renewing members. They describe why members don’t renew (per an MGI study) and what you can do about it.

Introvert-friendly conferences. Introverts everywhere want to hoist John Spencer up on their shoulders and thank him for the five suggestions he asks you to consider when planning your next conference—or, at least, I do. His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts, but for extroverts too.

Quick hits

  • “I don’t have time” is not true. We can always make time for important things. The problem isn’t time, it’s something else. (Darius Foroux)
  • Brain research confirms the stupidity of back-to-back meetings. (Pim de Morree, Corporate Rebels)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • After making a massive quantity of chicken tinga for a cookout, I froze the leftovers for a casserole one day. That day was Sunday when I combined the chicken with tomatillos, zucchini, yellow squash, poblano, jalapeno, bell pepper, onion, garlic, pinto and black beans, elbow mac, cheddar cheese and cilantro to make my casserole dreams come true—so good.
  • Not that we needed more vegetables on Sunday, but I had them from the CSA, so I sautéed carrots, yellow and pattypan squash, broccoli stems and green onions with a sprinkling of fresh basil at the end.
  • During the week, I baked swordfish with a topping of southeast Asian-style pesto (made with Thai basil, Vietnamese coriander and mint) and panko bread crumbs. On the side, summer squash and zucchini quarters, glazed and roasted with hoisin, General Tso’s and sriracha sauce.
  • The next night, Spanish mackerel baked with a maple-barbecue-Worcestershire glaze. On the side, greens (arugula, pac choi, mizuna, broccoli and carrot tops) sautéed with bacon, broccoli florets, red onion, green onions, red and yellow bell pepper, carrots, jalapeno and garlic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/4 at 12 p.m.* – AI Now for Associations – Chat about AI

Reggie’s insights will help association executives learn and understand the progress that AI and Machine Learning will bring to your association’s mission. More info/register.

Hosts: Michael Butera and Karen McCann/AI Now for Associations

Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE

*All times are Eastern Daylight Time unless otherwise noted.


Fri 6/4 at 12 p.m. – Inclusive Experience for your Virtual Events

With an opportunity of paving a new way through humanity, it is imperative for event professionals to ensure the experiences they design to deliver a message of ‘inclusivity as natural behavior’ that makes everyone feel welcome. How do you create an inclusive experience in a virtual environment? Let’s talk about ten best practices that make sure all attendees experience your events to its full potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board


Fri 6/4 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/4 at 4:00 p.m. – Career Book Open Discussion

We will discuss the book Promote Yourself: The New Rules for Career Success, by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4


Mon 6/7 at 1 p.m. – Diversity & Inclusion Programs (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Linda Devonish Mills

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/8 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar


Tue 6/8 at 1 p.m. – The New Association Tech Ecosystem

Learn about differing technology philosophies and why associations choose one or the other, four popular association tech stack models and which became more popular post-COVID, popular association software solutions providing specialized functionality, and how CRM platforms fit in association tech stack models. 1 CAE credit. More info/register.

Host: Ricochet Advice

Presenters:

  • Beth Power, Association Technologist
  • Chris Gloede, Ricochet Chief Consultant

Tue 6/8 at 2 p.m. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires

Association and nonprofit leaders should be using video to inspire real change and advance your missions. Learn how to define the goals of your video project upfront to ensure success, get to know your audience and understand what motivates them so you can create content that resonates, the foundational components of inspiring video content that will actually influence your community to action, and where to publish video content to drive results. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Danny Alpert, Executive Director of the Kindling Group
  • Michael Hoffman, CEO of Gather Voices

Tue 6/8 at 2 p.m. – Beyond Engagement: Using Gamification to Achieve More Meaningful Educational Outcomes

Learn how gamification can be used to improve engagement and educational outcomes in both live and virtual settings, and what insights can be gained by data collected through gamification. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Tyler Nelson, Director of Product, Array
  • Katie Robinson, PhD, CHCP, Associate Director, Medical Research and Quality Outcomes, Vindico Medical Education
  • Sue Hatch, Content Director, MeetingsNet

Tue 6/8 at 2 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

In this new age of content consumption, how do you create a cohesive content strategy and production plan that guarantees maximum engagement? Learn how to build an audience-centric strategy from the ground up for every type of event; the content, production and technology levers that dial up engagement; new tools and production tips that make ‘Zoom fatigue’ a thing of the past; and keys to working with A/V pros to bring your content to life for virtual and hybrid events. More info/register.

Host: Smart Meetings

Presenters:

  • Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent
  • Julie Haddix, Senior Director, Industry Solutions, Cvent

Tue 6/8 at 3:45 p.m. – Accessible Web Design Without Tradeoffs: Leaving No Member Behind Online

Is your association’s membership accessible to all? Does your website reflect your values of inclusivity and accessibility? Maybe there is room for improvement. Learn how to broaden your audience with inclusive design and design thinking. More info/register.

Host: Grype Digital

Presenter: David Berman, author, Do Good Design: How Designers Can Change the World, and UN Special Advisor on web accessibility


Wed 6/9 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar


Wed 6/9 at 1 p.m. – The State of Community Management 2021

Get a look at the findings from the 12th annual State of Community Management report. More info/register.

Hosts: The Community Roundtable and Higher Logic


Wed 6/9 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/9 at 2 p.m. – 10 Common Webinar Mistakes and How to Avoid Them

Learn tips and best practices to make sure that your webinars are always a success, including common “webinar from home” mistakes to avoid, tips for dealing with “less good” speakers, optimizing for audience engagement, and tricks for higher webinar lead conversion. More info/register.

Host: ON24


Wed 6/9 at 3 p.m. – The Innovation Imperative

The pandemic forced associations to innovate on the fly—but what does intentional innovation look like on a long-term basis? How can your association build a culture that naturally supports innovation? What are associations doing now to proactively transform their future? Learn what the panelists are seeing in the field and what all association professionals can learn as a result. Find out how to frame the Innovation Imperative for your association going forward. Hear thought-provoking strategies that will inspire and encourage you as we move out of the pandemic. More info/register.

Host: Mary Byers

Presenters: association consultants Seth Kahan, Celisa Steele, Jeff Cobb, Bruce Rosenthal and Mary Byers


Wed 6/9 at 3 p.m. – Analytics in Action: How to Boost Event Registration Revenue with Data

With the pandemic almost/nearly/hopefully close to behind us, we can start adding in-person events back in the mix and with that, look for ways to maximize our attendance and revenue across all events. Learn how to use engagement data to reach new attendees, leverage data to provide a personalized and relevant experience to different member segments, uncover registration trends by event categories and customer segments, understand and analyze event loyalty and overlap, and determine who is most likely to attend your event based on historical data, demographics and behavior. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Thu 6/10 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar


Thu 6/10 at 11 a.m. – Predicting Policy & Identifying Trends in Legislation

Get a look at 2021 legislation trends, how those trends could influence what happens for the rest of the year, and the tools you can use to stay on top of it all. More info/register.

Host: FiscalNote

Presenters:

  • Tonya Saunders, Principal, Washington Premier Group
  • Amber Fording , Data Analytics Manager, FiscalNote

Thu 6/10 at 1 p.m. – Emotionally Engaging Attendees in the New Era of Events

How do brands like Hulu, Disney, and the NFL think about creating emotional event experiences for their audience? Hear event industry leaders discuss event personalization and the secrets behind energetic unique event experiences, in the new era of events. More info/register.

Hosts: BizBash and Cadence


Thu 6/10 at 2 p.m. – Let’s Talk Brand and Your Association Board: Ask Me Anything

A rebrand done right, with buy-in (and excitement!) from your board and stakeholders, can have a significant impact on your association. In this “Ask Me Anything” style webinar, you’ll hear from our branding experts on methods for getting buy-in from your board on a rebrand as well as hear from the National Association of Pediatric Nurse Practitioners about their rebrand journey, including obstacles and lessons learned. More info/register

Host: Mighty Citizen

Presenters:

  • Gardiner Rhoderick, Creative Director, Mighty Citizen
  • Michele Stickel, Director of Marketing and Strategic Projects, National Association of Pediatric Nurse Practitioners
  • Moderator: Nicole Araujo, Client Engagement Director, Mighty Citizen

Thu 6/10 at 3 p.m. – Attainable AI Ethics for Associations

As associations invest more in content personalization, predictive modeling, marketing automation, voice recognition, or facial recognition, it’s imperative we understand the math behind the AI. Join an interactive discussion with four association experts who will grapple with this question. Then, join us in working groups to discuss attainable ways the association community can address ethical AI. 1.5 CAE credits. More info/register.

Hosts: Association Women Technology Champions and the ASAE Technology Professionals Council

Presenters:

  • Tim Hopkins, CAE, consultant, McKinley Advisors
  • Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards
  • Alexis Redmond, JD, MA, CAE, director, career management resources for the American Speech-Language-Hearing Association
  • Evan Reid, Data Analytics Manager at the American Speech-Language-Hearing Association

Fri 6/11 at 12:30 p.m. – Navigating the Legal Side for the Return of Live Events

What should planners be aware of when returning to live events? Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? More info/register.

Host: Hopskip

Presenters:

  • Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups
  • Lisa Sommer Devlin, Devlin Law Firm, P.C. representing hotels

Fri 6/11 at 4 p.m. – Successful Assertion

Have you ever failed to stand up for yourself in a meeting and beat yourself up about it later? Have you ever regretted something you said to a coworker in the heat of the moment because your tone was harsher than you intended? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC


Tue 6/15 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 2

Hear the journey of two AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Find out about their approach to DEI(A) with their association clients, effective internal and external practices, and success metrics. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Beth Quick-Andrews, CAE (facilitator), President, Q&A-An Association Management Company, Inc.
  • Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

Thu 6/17 at 8 a.m. – Global Association Outlook for 2021 Executive Management Dialogue

One year has passed since the world changed the way we operate in the global environment. Ongoing restrictions on international travel challenged organizations to evaluate their global operations and explore innovative ways of engaging with members and volunteer leaders around the world. Hear how association leaders are adapting their global strategies including: how they’re addressing current uncertainty and the evolving global situation in 2021, what they’re anticipating and planning for the remainder of the year, and what additional challenges or opportunities the move toward regional reopening brings to them. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Steven Basart, Vice-President at Kellen
  • Senthil Gopinath
  • Arlene A. Pietranton, Ph.D., CAE, chief executive officer of the American Speech-Language-Hearing Association
  • Gregory J. Fine, FASAE, CAE, EVP/CEO, CCIM Institute

Thu 6/17 at 12 p.m. – Association Executive Panel Discussion on the Economic Impact & Challenges of the Pandemic

Learn how three association executives worked with leadership to make decisions regarding reserves, dues, conferences and forecasting. Hear a discussion about establishing and using reserves, essential elements for a well-constructed Investment Policy Statement, roles and responsibilities of the interested parties in managing the reserves, and the current market and outlook for economic normalization. 1 CAE credit. More info/register.

Host: ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo byPatrice Bouchard via Unsplash

The weekly list of free educational events and resources for the association community…

sunlight in the hazy distance of a lush grove of trees – inspiration for a weekly list of free educational events and resources for the association community

Train-the-trainer. With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. WBT Systems suggests fixing that by launching a train-the-trainer program and explains how to get one going.

AMS business case. Do you have AMS envy? I feel your pain, but if your CEO or board doesn’t, getting their buy-in for a new AMS can be challenging. MemberSuite describes how to make a case for a new AMS. It takes some effort, but it’s totally doable.

Remote work skills. Working remotely requires a different set of skills than working in an office. Achurch Consulting identifies five competencies you should seek in remote employees and suggests interview questions that will help you determine whether candidates have those skills.

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. How can your association facilitate this collaboration among staff and members?

Surface inclusion. Michael Slepian at the Harvard Business Review reminds us that an organization with a diverse workforce is not necessarily an inclusive one. Employees, volunteers and members may not feel like they belong if your DEI efforts only result in “surface inclusion.”

Social connections. Barbara Palmer at PCMA Convene spoke to author Marissa King about social networks and connections. King made some interesting observations about what the pandemic has done to our professional networks, how people develop and maintain connections in different ways, and how the move to digital might affect our connections in the future.

Quick hits

  • 6 tried-and-true ways to extract content from your subject matter experts. (Mindi Zissman, MarketingProfs)
  • 10 mindfulness tips to help boost your focus and productivity—excellent suggestions and very doable. (Marina Khidekel, Thrive)
  • People who adopt a self-compassion mindset are more likely to achieve their goals (Jeff Haden, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the fortnightly (or sometimes more irregular) In The Kitchen posts on my Grabbing the Gusto blog.

Thanks to a “hockey with friends” night and leftovers another night, I only had dinner duty twice last week. One night, I pulled a couple of Korean-style gochujang burgers out of the freezer and served them with leftover pasta pesto salad.

I made pesto pasta salad for a party but didn’t follow a recipe. Later, I realized I forgot to add olive oil and red wine vinegar so a list of ingredients would help. Here’s what I usually put in mine:

  • Cooked fusilli
  • Red, orange and/or yellow grape tomatoes, halved
  • Red, orange and/or yellow bell pepper, chopped
  • Corn cut off the cob (or thawed frozen)
  • Cucumber, quartered lengthwise, deseeded and sliced
  • Tiny broccoli florets
  • Sweet onion, chopped
  • Basil pesto
  • Fresh mozzarella balls, sliced in halves or quarters
  • Grated parmesan cheese
  • Olive oil, red wine vinegar and salt to taste

Another night, we had black drum fillets baked with fresh chervil, Aleppo pepper flakes and butter. On the side, a mix of greens (kale, pac choi and radish) sautéed with bacon, poblano and orange bell pepper, onion and dried cranberries.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/28 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Mon 5/31 at 1 p.m. – The Pandemic Recovery Journey of IAAPA (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Reno Deschaine

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/1 at 12 p.m. – Rethink Tech Adoption: The Secret to Building a Data Analytics Culture (2021 Data Analytics Network)

How do you empower your team to get curious about analytics? What do you do when your colleagues resist the new platform you worked so hard to secure? The secret is culture. You must build a culture of analytics that stems from curiosity and openness to learning. Hear tips and insights about how to build a data culture in your organization and why that matters. 1 CAE credit. More info/register.

Host: Association Analytics

Presenter: Monica H. Kang, Founder & CEO of InnovatorsBox and Co-Founder of Culture of Analytics


Tue 6/1 at 12 p.m. – The Science of Meetings & Events Series: The Science of Trust

An event planner is the sixth most stressful job in America. In a survey of meeting professionals, the most stressful element of their job is the dependency on other people. Learn about trust, trustworthiness, how to know who to trust, and what to do when you can’t. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Yoram Solomon, Author, The Book of Trust


Tue 6/1 at 2 p.m. – Building Aligned Teams Through Organizational Design

Are you using an organizational design that’s left over from the industrial revolution? If so, you may find it hard to successfully align your team with your mission. Learn about the role of disruptive vs. stabilizing functions in your organization’s design and how they are essential to building aligned teams, and gain a deep understanding of why, in order to bring about change, innovation, and meaningful progress, organizations need to adopt a new type of organizational model. More info/register.

Host: Wild Apricot

Presenter: Sarah Olivieri, nonprofit business strategist and founder of PivotGround


Wed 6/2 from 11 a.m. to 2 p.m. – Event Tech Innovation Summit

Event tech is ready and eager to power the next generation of hybrid events. This event is designed to inspire you and show you how you can take your event to the next level. Join our handpicked event tech experts as we cut through the noise to provide you with valuable advice and tangible takeaways. More info/register.

Host: Event MB


Wed 6/2 at 12 p.m. – Planning a Return to the Office: A Candid Conversation About How and Why

Learn how associations are managing a return to the office after more than a year of remote work, and why going back is important to improving collaboration and culture. Several voices from a diverse group of associations and a legal authority will discuss the ins and outs of planning a return, key risks and how to answer the common question, “why should I?” 1 CAE credit. More info/register.

Host: Association Insights In Old Town (now aka Monthly Events In Cyberspace)

Presenters:

  • Laura Withers, IOM, Vice President, Strategic Communications, NTCA-The Rural Broadband Association
  • Kathy Compton, Senior Vice President, Brand & Engagement, The American Institute of Architects
  • Michele E. Rinn, CAE, SPHR, SHRM-SCP, Sr Vice President, Human Resources, National Rural Electric Cooperative Association
  • Andrew D. Goldman, Esq., Attorney, Your In-House Law

Wed 6/2 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/2 at 2 p.m. – Choosing the Best Convention Destinations for 2021

Find out the best destinations for large-scale events. The rankings are determined by many factors, including available exhibit space, nearby hotel rooms, average hotel cost, travel time from the nearest international airport to the convention center, the number of daily flights, and local risk factors — including the prevalence of Covid-19. Hear about the methodology and findings of the second-annual Convention Cities Index and key role safety plays in the industry’s recovery. 1 CMP credit. More info/register.

Host: Northstar Meetings Group (NMG)

Presenters:

  • NMG’s vice president and content director Loren Edelstein
  • NMG’s associate editor Elise Schoening
  • GeoSure’s CEO Michael Becker

Wed 6/2 at 2 p.m. – On the Edge of Your Seat: Creating Hybrid Events that Thrill Your Audience

As digital programs and events become more prevalent in the industry, so does the expectation from audiences. Attendees are no longer satisfied with sitting passively at their computers, watching a fully digital or a hybrid program. Hear ways to increase not only your attendees’ engagement, but also their overall satisfaction attending your next event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Will Curran, Founder & Chief Event Einstein, Endless Events


Wed 6/2 at 3 p.m. – Four New Association Survey Reports Portend Opportunities for Corporate Sponsorships

Four major new surveys show challenges and obstacles facing associations. The Partnership Professionals Network (PPN) has analyzed the survey reports and identified ways in which robust sponsorship programs can mitigate these situations. Join the PPN Idea Exchange discussion. More info/register.

Host: Partnership Professionals Network

Presenters:

  • Bruce Rosenthal, PPN Co-Convener and Principal, Bruce Rosenthal Associates, LLC
  • Dan Kowitz, PPN Co-Convener and Founder & CEO, JSB Partnership Consultants

Thu 6/3 at 12 p.m. – Adding Value by Leading with a Global Mindset

Learn how to add value by leading with a global mindset and embracing uncertainty, volatility, complexity and multicultural inclusiveness. Hear about the relevance and use of the global mindset leadership model in addressing the critical ways associations contribute to society and become an invaluable part of our professional and personal lives in a changing world. More info/register.

Host: ASAE International Associations Professionals Community

Presenters:

  • Sylvia Gonner, CAE, Founder & Principal, CultureWiz
  • Sirin Köprücü, Principal, StrategicStraits, Inc.
  • Guilherme Lopes, Executive Director, ISTAT

Thu 6/3 at 12 p.m. – Kick Off Panel: The Future of Community

Join us for a deep dive conversation into the future of community technology with leading strategists from Higher Logic, Verint, and Beezy. From AI to APIs and everything in between, we’ll discuss what to expect from community platforms in the next five years. More info/register.

Host: The Community Roundtable


Thu 6/3 at 2 p.m. – The CIO Hour: Trust but Verify

In this monthly webinar, non-techies can ask tech questions and learn key information to increase their association’s IT success. Come boost your IT IQ with this month’s topic: Trust but Verify. Learn how association staff can monitor servers, websites, and applications with low cost and free tools in an easy-to-understand terms. There will also be time to ask ANY tech question of our CIO and get answers to help you with problems you may be facing today. More info/register.

Host:  501Works

Presenter: James Marquis, chief technology officer, 501Works


Thu 6/3 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jennifer Eubanks, Principal, CPA Department


Fri 6/4 at 12 p.m. – Inclusive Experience for your Virtual Events

With an opportunity of paving a new way through humanity, it is imperative for event professionals to ensure the experiences they design to deliver a message of ‘inclusivity as natural behavior’ that makes everyone feel welcome. How do you create an inclusive experience in a virtual environment? Let’s talk about ten best practices that make sure all attendees experience your events to its full potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board


Fri 6/4 at 4:00 p.m. – Career Book Open Discussion

We will discuss the book Promote Yourself: The New Rules for Career Success, by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4


Tue 6/8 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar


Tue 6/8 at 1 p.m. – The New Association Tech Ecosystem

Learn about differing technology philosophies and why associations choose one or the other, four popular association tech stack models and which became more popular post-COVID, popular association software solutions providing specialized functionality, and how CRM platforms fit in association tech stack models. 1 CAE credit. More info/register.

Host: Ricochet Advice

Presenters:

  • Beth Power, Association Technologist
  • Chris Gloede, Ricochet Chief Consultant

Wed 6/9 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar


Wed 6/9 at 3 p.m. – Analytics in Action: How to Boost Event Registration Revenue with Data

With the pandemic almost/nearly/hopefully close to behind us, we can start adding in-person events back in the mix and with that, look for ways to maximize our attendance and revenue across all events. Learn how to use engagement data to reach new attendees, leverage data to provide a personalized and relevant experience to different member segments, uncover registration trends by event categories and customer segments, understand and analyze event loyalty and overlap, and determine who is most likely to attend your event based on historical data, demographics and behavior. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Thu 6/10 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar


Thu 6/10 at 2 p.m. – Let’s Talk Brand and Your Association Board: Ask Me Anything

A rebrand done right, with buy-in (and excitement!) from your board and stakeholders, can have a significant impact on your association. In this “Ask Me Anything” style webinar, you’ll hear from our branding experts on methods for getting buy-in from your board on a rebrand as well as hear from the National Association of Pediatric Nurse Practitioners about their rebrand journey, including obstacles and lessons learned. More info/register.

Host: Mighty Citizen

Presenters:

  • Gardiner Rhoderick, Creative Director, Mighty Citizen
  • Michele Stickel, Director of Marketing and Strategic Projects, National Association of Pediatric Nurse Practitioners
  • Moderator: Nicole Araujo, Client Engagement Director, Mighty Citizen

Thu 6/10 at 3 p.m. – Attainable AI Ethics for Associations

As associations invest more in content personalization, predictive modeling, marketing automation, voice recognition, or facial recognition, it’s imperative we understand the math behind the AI. Join an interactive discussion with four association experts who will grapple with this question. Then, join us in working groups to discuss attainable ways the association community can address ethical AI. 1.5 CAE credits. More info/register.

Hosts: Association Women Technology Champions and the ASAE Technology Professionals Council

Presenters:

  • Tim Hopkins, CAE, consultant, McKinley Advisors
  • Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards
  • Alexis Redmond, JD, MA, CAE, director, career management resources for the American Speech-Language-Hearing Association
  • Evan Reid, Data Analytics Manager at the American Speech-Language-Hearing Association

Fri 6/11 at 12:30 p.m. – Navigating the Legal Side for the Return of Live Events

What should planners be aware of when returning to live events? Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? More info/register.

Host: Hopskip

Presenters:

  • Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups
  • Lisa Sommer Devlin, Devlin Law Firm, P.C. representing hotels

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Kunal Shinde via Unsplash

The weekly list of free educational events and resources for the association community…

trail in the spring woods – inspiration for a weekly list of free educational events and resources for the association community

Niche conferences. The riches are in the niches, says WBT Systems. They make an argument for adding smaller, niche virtual conferences to your event lineup. Makes sense: hyper-relevant programming and more opportunities for attendees to spend quality time with peers.

Intellectual humility and curiosity. I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Roger Craver at The Agitator/DonorVoice says we also need to harness the immense power of knowing what we don’t know so we don’t keep repeating so-called best practices that turn programs “into the equivalent of a nearly petrified forest.”

Conference design. Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” He suggests five changes to conference design that are long overdue. I could kiss him, and you will want to too, after reading the first one on his list. Yes, please! Seriously, all five are stellar recommendations.

Association fortune-telling. At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting, and offers six questions to help you identify which tool will provide the outcomes your association needs.

Hooking members. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog.

  • It’s been too long since we’ve had monkfish in the house. My fish store suggested monkfish tacos and I obliged. I sprinkled the fillets with ground ancho chile, cumin, paprika, oregano, garlic and onion powder, baked them and cut them into bite-size pieces. Served them with the usual accompaniments: slaw, salsa verde and avocado. On the side, the usual during the spring CSA season, greens (chard, beet and pac choi) sautéed with red and green onion, carrot and dried cranberries.
  • The next night, we had baked black sea bass fillets sprinkled with herbes de Provence, Aleppo pepper, lemon juice and butter. On the side, roasted beets, carrots, cauliflower and radishes with garlic and thyme.
  • On Sunday, I made a Tex-Mex skillet with ground pork and chorizo, sweet potato, black beans, corn, chard and a bunch of other stuff. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/21 at 12 p.m.* – Meetings Outlook: Future Predictions for the Business of Meetings

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Jessie States, CMP, CMM
  • Matt Turner

*All times are Eastern Daylight Time unless otherwise noted.


Fri 5/21 at 12 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox


Fri 5/21 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/21 at 2 p.m. – The Work Must Go On: Retaining and Engaging Volunteers Remotely

As volunteers represent 20-25% of our labor pool, losing them would be catastrophic. We have to keep our governance volunteers actively connected in order to make decisions in a timely fashion. For some associations this past year, volunteers didn’t lose steam at first. As the months marched on, we’ve encountered struggles from loss of volunteers to disengagement. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management
  • Peter Houstle, CEO, Mariner Management

Fri 5/21 at 3:45 p.m. – Promotions: Tipping the Scales in Your Favor

Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion. Based on research and tried-and-true methods of application, hear what works to help you position yourself for the promotion you want. Be ready to laugh a little as you overcome any fears you may have of putting new ideas to work for you. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist


Mon 5/24 at 1 p.m. – CyberStory with Sanjay Deo (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Sanjay Deo

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/25 at 11 a.m. – 5 Secrets of Email Marketing Geniuses

Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. More info/register.

Host: Firespring

Presenter: Jay Wilkinson, founder and CEO of Firespring


Tue 5/25 at 12 p.m. – Workforce Strategy Webinar: Tools You Can Use

As you plan for employees to return to the office, hear strategies and best practices for creating the workplace of the future for your association. More info/register.

Host: ASAE Finance and Business Operations Professionals Community


Tue 5/25 at 1 p.m. – RESULTS: A Networking Garden Party

Hear about the findings from our Virtual Networking Incubator, which brought 150+ association professionals together six times over the course of 12 weeks to explore virtual networking and its potential. Each Gathering in our Incubator “garden” was intentionally designed as a collaborative exploration of key virtual networking concepts, practices, and considerations—for example, size of audience, creation of safe space, what makes connections meaningful, and more. Learn about tools and practices that will help you build better networking into your own virtual events. More info/register.

Host: Matchbox Virtual

Presenters:

  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media
  • Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE

Tue 5/25 at 1 p.m. – Disruptive Technology: Launching an AMS During a Pandemic

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Find out how staff were trained to quickly adopt remote work, overcoming the pandemic and teleworking issues while ensuring go-live tasks were slayed in a timely manner. These best practices, while especially important in a virtual environment, can also be applied to an in-person launch. More info/register.

Host: ReviewMyAMS

Presenters:

  • MNCPA’s Manager of Digital Strategies, Misty Garrick
  • benel Solutions President and CEO, El Mehdi Marhoum
  • ReviewMyAMS’ CEO and Founder, Teri Carden

Tue 5/25 at 1 p.m. – When Virtual Meets In-Person: How to Run a Successful Hybrid Event

This webinar will be an actual hybrid event, with both virtual and in-person speakers and attendees. We’ll go behind the scenes on agenda planning, speaker prep, emcee roles, and more; reveal how to run panels with both live and virtual speakers; show how emcees can weave virtual chat w/ live Q&A; get real about the AV and production requirements; share case studies from recent hybrid events; and include live networking sessions paired with virtual video rooms. More info/register.

Host: Socio


Tue 5/25 at 2 p.m. – Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies

With remote work and learning becoming the norm for many of your members, there are more competitors providing professional development in your industry than ever before. By providing corporate training programs, your association can establish deeper relationships with company members and their employees, resulting in strengthened loyalty and higher member and customer retention. Hear about successful strategies used by associations to provide continuing education to professionals in their industries and take away ideas to sustain the growth of your education portfolio. 0.5 CAE credits. More info/register.

Host: ProTech Services

Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems


Tue 5/25 at 2 p.m. – It’s Time to Innovate: Member Engagement in the Post-COVID Age

Does your member engagement strategy revolve around your organization’s needs or does it revolve around the people at the heart of your mission? Learn about member engagement lessons learned during COVID-19, using data to better serve your members, innovative solutions to give your members ownership over their engagement experience, and how to empower your members with the tools they need to improve their industry and their communities. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association
  • Michael Hoffman, CEO of Gather Voices,

Tue 5/25 at 2 p.m. – CEO Update LIVE: Associations and Advocacy

We’re talking to association veterans and advocacy experts about how associations can move forward in the new political environment. They’ll address approaches to gain traction with policymakers—some tried and true, others learned during the pandemic—and share effective advocacy strategies aimed at maintaining credibility in a time of extreme partisanship. More info/register.

Host: CEO Update

Presenters:

  • Suzanne Clark, U.S. Chamber of Commerce
  • Susan Neely, American Council of Life Insurers
  • Jay Timmons, National Association of Manufacturers

Tue 5/25 at 3 p.m. – Better Sales Through Better Storytelling

When it comes to sales and marketing, logic doesn’t move people — stories do. James Ontra has been helping clients in every industry refine their stories for over 20 years. He’ll share the insights he’s learned over his extensive career, so you can craft a narrative that connects with your members and creates action. More info/register.

Host: KiKi L’Italien, host, Association Chat, and senior consultant, Tecker International

Guest: James Ontra, CEO and co-founder of Shufflrr


Tue 5/25 at 3 p.m. – How to Hybrid

Hybrid events are still a bit of a mystery to a lot of meeting professionals, and they are seen as complex and costly. Learn about the six key drivers that every meeting professional needs to know about planning, producing, and executing a successful hybrid event, and how to apply the key drivers to common meeting types.1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • John Rissi, SVP, Customer & Industry Engagement, Encore
  • Debra Mategrano, Regional Sales Director, Encore

Wed 5/26 at 11 a.m. – Spring Cleaning: 5 Reports to Run In Your Membership Database Now

Your data is one of your most valuable assets, and requires care, maintenance, and constant attention. And yet, if you’re like most, you’ve collected and neglected your data over the years, and it’s way past time for a decluttering. Learn about five reports you can run in any database that will help you kickstart your data spring cleaning. 1 CAE credit. More info/register.

Host: Matrix Group


Wed 5/26 at 12 p.m. – Drive Chapter Behavior with Targeted Benchmarking

If we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count. Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Let’s talk about what we’re benchmarking (or not) and why. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle & Peggy Hoffman, Mariner Management


Wed 5/26 at 1 p.m. – The State of the Industry Summit

With COVID-19 vaccines finding their way into arms across the U.S. and major destinations easing restrictions for public gatherings, momentum is building for a return to in-person meetings. What will this new environment look like, and what do planners, suppliers and attendees need to know—and need to ask each other? Hear about the current state of the meetings industry, and what the next few months to a year will look like. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Michael Dominguez, President & CEO, ALHI
  • Tori Barnes, Executive Vice President, Public Affairs & Policy, US Travel Association
  • Cathy Breden, CEO, Center for Exhibition Industry Research

Wed 5/26 at 1 p.m. – Associations/Nonprofits – Planning for Accounting Department Disruptions

Accounting within the non-profit sector in particular has experienced unique challenges during this time of unprecedented upheaval. There’s never been a greater need for not-for-profits to pivot, think outside the box, and be creative: especially for associations that primarily provide in-person (people-facing) services. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Gary Linnen, CEO, PeerForward
  • Wes Tomer, CPA, CGMA, Principal and Managing Director, Vault Consulting
  • Tommy Tepper, Vice President of Finance and Operations, SOS Children’s Villages
  • Kristina Casey, Senior Consultant, Vault Consulting
  • Sadé Hinton-Morris, CPA, Senior Consultant, Vault Consulting

Wed 5/26 at 1 p.m. – Nonprofit Cybersecurity: Balancing Best Practices, Budget, and Team Productivity

Get answers to your questions on nonprofit cybersecurity balancing best practices, including ways to build a cybersecurity budget into your technology roadmap, and create a sound process for managing risks and managing staff training, before you consider the specific cybersecurity technologies available to meet your organizational needs. More info/register.

Host: Community IT

Presenters:

  • Build Consulting’s change management expert Peter Mirus
  • Community IT’s cybersecurity guru Matt Eshleman

Wed 5/26 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/26 at 2 p.m. – The 5 Essential Elements For Developing A Successful Remote Workforce

Remote workforce models have a multitude of compelling benefits. However, to optimize and sustain their full range of perks, organizations should address 5 Essential Elements™  in their chosen model. Learn about each element and why it’s essential, how high-performing organizations with remote workers adopt these elements and how they help improve productivity, and tips for incorporating the elements into action. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/26 at 2 p.m. – Measuring What Matters: The Value of Your Online Community

You invest a lot of energy into your online community – but how do you measure the impact of your efforts? Learn which key goals and measurements our engagement experts use to measure success, how to know whether your tactics are impacting community and organizational goals, and different ways to demonstrate value to others in your organization. More info/register.

Host: Higher Logic

Presenters:

  • Marjorie Anderson, Product Manager at Project Management Institute
  • Chris Detzel, Community Program Manager at Reltio
  • Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists
  • Jeff Breunsbach, Director of Customer Experience at Higher Logic

Wed 5/26 at 2 p.m. – #RealTalk | Standing Up and Speaking Out: AAPI Voices in the Meetings & Events Industry

Join us for an important conversation led by Asian American meetings & events thought leaders who will share their personal and professional experiences on being Asian in this industry and navigating an industry where there still remains little representation. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Elaiza Shepherd
  • Noelle San Jose
  • Kevin Iwamoto, GLP GTP
  • Mae Whiting
  • Gary Murakami, CMP, CMM, DES

Wed 5/26 at 2 p.m. – Improve Attendee Satisfaction and Engagement

As digital programs and events become more prevalent in the industry, so does the expectation from audiences. Attendees are no longer satisfied with sitting passively at their computers, watching a fully digital or a hybrid program. Learn ways to increase not only your attendees’ engagement, but also their overall satisfaction attending your next event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Will Curran, Founder & Chief Event Einstein, Endless Events


Wed 5/26 at 2 p.m. – How To Get The Best Out Of Your Virtual Fundraiser

We’ve seen new variations and takes on the virtual fundraiser as nonprofits get creative. In this fireside chat, learn what tools and resources are already available to help your nonprofit make a successful transition to online fundraising. Learn what has worked and what hasn’t from three different experts. More info/register.

Host: Remo


Wed 5/26 at 4 p.m. – Mindful Networking (Slack Edition)

AWTC Mindful Networking events are quick (45-minute), small group meetings with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. For this special Mindful Networking, Katherine will also be giving an overview of Slack: what it is, how to use it, and why and when you would use it for your association. More info/register.

Host: Association Women Technology Champions

Presenter: Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards


Wed 5/26 at 4 p.m. – May EIX: An Exclusive Look at Our New Event Model

We’re introducing our 5-part framework for events, which will cover what audiences really want out their events, how to manage the digital component of your event, and how to build networking events that actually work–both in-person and digitally. More info/register.

Host: 360 Live Media


Thu 5/27 at 10 a.m. – Virtual Events – How to Boost Your Sponsor ROI

80% of event planners find managing sponsor/exhibitor ROI is one of the biggest challenges they face around virtual events today. How can organizers help their sponsors and exhibitors see the enormous potential of investing in a virtual space? Learn key considerations when choosing virtual sponsors/exhibitors, how to manage their expectations (pre, during and post-event), and the six most popular ways of boosting sponsor ROI. More info/register.

Host: Eventsforce


Thu 5/27 at 11 a.m. – Virtual Networking for Nonprofit & Association Professionals

Meet other great association & nonprofit professionals in this fast and fun — but productive — virtual networking event. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. This isn’t about just exchanging business cards. It’s designed to really get people to engage and find real value in connecting. You’ll meet 4-8 other great professionals in your field. And even introverts will tell you the format is great. More info/register.

Host: Lee Gimpel, Better Meetings


Thu 5/27 at 11 a.m. – Delivering an Amazing CX for All through Hybrid Events

Hybrid events can offer new levels of engagement and interactivity, combining creative storytelling with integrated technology to reach and engage your audiences in entirely new ways, at scale. Learn from organizations who have already delivered amazing hybrid experiences. Pick up ideas around segmentation and tailoring the experience, delivering on expectations, designing with intent, skills, resource and budget required, and how to manage your customer data to enhance experiences in the future. More info/register.

Host: Virtual Events Institute

Presenters:

  • Cheri Keith, Head of Strategy, ON24
  • Vanessa Lovatt, Chief Evangelist, Glisser
  • Chris Mitchell, VP Operations, Intrado
  • Neil Mortimer, Client Success Manager EMEA, Grip

Thu 5/27 at 12 p.m. – For Total Brand Success, Strengthen Employer Branding

Employer branding may not seem like a big deal for associations, but it helps all types of organizations showcase intentional cultures and inclusive workplaces, which enables authentic communication for why they are an employer of choice. Learn how to define employer branding and how it fits into an association’s overall brand (with an association case study example), initiate conversations between Marketing and Human Resources to collaborate, build and maintain a successful employer brand, engage your talent to help create your Employee Value Proposition (EVP) and tell your brand story, and more. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenters:

  • Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR
  • Lori Kipnis, Managing Director, Strategy & Advisory, Nonprofit HR
  • Maureen DuBois, Senior Director, Human Resources, American Health Law Association
  • Stefan Bradham, CAE, Senior Director, Marketing & Communication, American Health Law Association

Thu 5/27 at 1 p.m. – Digital-first Culture as a Growth Strategy for Associations

Learn how several association leaders applied digital-first practices to drive growth and engagement within their communities. Find out how to expand your association’s global footprint and grow your membership across borders, provide the right visibility for your sponsors and partners to hold your end of the deal, and wield virtual events technology and social media to boost membership engagement. More info/register.

Host: AirMeet

Presenters:

  • Benita Lipps, Head of Association Management, Interel Group
  • Dan Ratner, Senior Director, Member Services, FMI-The Food Industry Association
  • Jessica Lombardo , Vice President, Membership, ASIS International
  • Lynsey Sweales, CEO, Social B
  • Reggie Henry, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
  • Susan Arslan, President-Elect, MPI-Meeting Professionals International

Thu 5/27 at 1 p.m. – Depleted? Overwhelmed? Start Setting Boundaries

Learn how to use new tools to set effective boundaries with others, understand what gets in the way of personal and professional boundaries, and discover the change you’ll see when you apply these principles and tools to your life. More info/register.

Host: Veritus Group


Thu 5/27 at 2 p.m. – Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue

Learn how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. More info/register.

Host: 100 Reviews/Non-Dues-a-Palooza

Presenter: Dan Stevens, President, AssociationTV/WorkerBee, TV, inc


Thu 5/27 at 2 p.m. – Marketing Channels for the Largest Generation in the Workforce: The Millennials

Learn about the social media and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. More info/register.

Host: ASAE

Presenters: millennials Molly Phayer and Erica Salm Rench


Thu 5/27 at 2 p.m. – Achieve Mega Impact with Micro Learning

The largest continent in the workforce, Millennials and Gen Z, prefer microlearning to all other formats for continuous professional development to adapt to career demands. Collections of curated content aren’t going to cut it. Learn about the 7 roles microlearning can play in your learning portfolio, whiteboard a 3-part planning process for microlearning development, and explore microlearning format samples with production tips. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, Chief Learning Strategist & Founder of InspirEd, InspirEd


Wed 6/2 at 12 p.m. – Planning a Return to the Office: A Candid Conversation About How and Why

Learn how associations are managing a return to the office after more than a year of remote work, and why going back is important to improving collaboration and culture. Several voices from a diverse group of associations and a legal authority will discuss the ins and outs of planning a return, key risks and how to answer the common question, “why should I?” 1 CAE credit. More info/register.

Host: Association Insights In Old Town (now aka Monthly Events In Cyberspace)

Presenters:

  • Laura Withers, IOM, Vice President, Strategic Communications, NTCA-The Rural Broadband Association
  • Kathy Compton, Senior Vice President, Brand & Engagement, The American Institute of Architects
  • Michele E. Rinn, CAE, SPHR, SHRM-SCP, Sr Vice President, Human Resources, National Rural Electric Cooperative Association
  • Andrew D. Goldman, Esq., Attorney, Your In-House Law

Wed 6/2 at 3 p.m. – Four New Association Survey Reports Portend Opportunities for Corporate Sponsorships

Four major new surveys show challenges and obstacles facing associations. The Partnership Professionals Network (PPN) has analyzed the survey reports and identified ways in which robust sponsorship programs can mitigate these situations. Join the PPN Idea Exchange discussion. More info/register.

Host: Partnership Professionals Network

Presenters:

  • Bruce Rosenthal, PPN Co-Convener and Principal, Bruce Rosenthal Associates, LLC
  • Dan Kowitz, PPN Co-Convener and Founder & CEO, JSB Partnership Consultants

Thu 6/3 at 2 p.m. – The CIO Hour: Trust but Verify

In this monthly webinar, non-techies can ask tech questions and learn key information to increase their association’s IT success. Come boost your IT – IQ with this month’s topic: Trust but Verify. Learn how association staff can monitor servers, websites, and applications with low cost and free tools in an easy-to-understand terms. There will also be time to ask ANY tech question of our CIO and get answers to help you with problems you may be facing today. More info/register

Host:  501Works

Presenter: James Marquis, chief technology officer, 501Works


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

near Canyonlands NP - – inspiration for a weekly list of free educational events and resources for the association community

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs—have at it!

Event safety. The team at Event Farm has been hosting a series of webinars about the safe return to in-person events. During the last one, they introduced their event safety playbook full of tips and resources. Check it out before you get too deep into your planning process.

API basics. If you’re a regular person (i.e., not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. MemberSuite shared some API basics, just enough so you know what questions you might have to ask and what pitfalls you need to look out for.

Remote work technology. Achurch Consulting are the go-to consultants in the association space for remote work so they have opinions, naturally. They recently shared a list of must-have technology for remote work along with tips for selection and implementation.

Hybrid work. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work. Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Yikes.

Quick hits

  • Five takeaways from the Digital Networking Incubator designed by Amanda Kaiser and Matchbox Virtual Media. (Sarah Michel, Velvet Chainsaw Consulting)
  • Google’s new search ranking factor: core web vitals, a set of page experience metrics related to page speed, responsiveness and visual stability. (Amanda Gant, Orbit Media Studios)
  • 13 questions you should ask to understand if a company cares about diversity, equity and inclusion. (Sarah Schultz, Scouted)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. What a treat to sit around a table chatting with friends. Before I headed out, I made blackened bluefish—my blackened spice mix recipe is at the bottom of this post—for Jim. I ate my portion the next few days for lunch. On the side, roasted broccoli and nuked sweet potato.
  • The next night, soft shell crabs again, I’m not complaining—the same preparation as last week because it’s so good, although we had them on buns this time. On the side, a mix of sautéed greens (arugula, red Russian kale, radish and napini kale) with orange bell pepper, red onion, green onions and dried cranberries, and frozen onion rings.
  • Hugs in the house! The other big event was a Mother’s Day cookout with 20 family members (plus three wee ones and three dogs) on our deck. Our get-togethers are always potluck so we had lots of food. I made chicken tinga in the slow cooker, inspired by a Pati Jinich recipe, although I start with boneless, skinless chicken thighs. My accompaniments were tortillas, slaw, salsa verde, pico de gallo, avocado and lime wedges.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/14 at 12 p.m.* – Is My Data Good Enough

Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. More info/register.

Host: Tasio

*All times are Eastern Daylight Time unless otherwise noted.


Fri 5/14 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers

How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart


Mon 5/17 at 1 p.m. – Carepoints in the Member Journey (the 100th episode of Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Joy Duling

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/18 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 5/18 at 12 p.m. – Crafting High Impact, Authentic Stories to Drive Connection

Learn how to use a super-sticky storycrafting technique using an interactive Mural board. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. Join to watch the magic unfold or click into the Mural board and collaborate live with us as we work together to make storytelling magic happen. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Liz Lathan, CEO, Haute Dokimazo
  • Nicole Osibodu, President, Haute Dokimazo

Tue 5/18 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 5/18 at 3 p.m. – Instructor-Led Training: Ideas to Help You Deliver a Classroom Experience to Virtual Learners

Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register.

Host: Omnipress


Tue 5/18 at 4 p.m. – The Art of Online Conferencing Done Right

Learn how to create more engagement, connection and meaning at your next virtual conference from. Bring your questions and conference dreams along as we discuss the common mistakes of online conferences, sponsor engagement and lead capture, conference microsites, breakout rooms, networking and everything virtual conferences can be. More info/register.

Host: Grype Digital

Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets


Wed 5/19 at 11 a.m. – Issues Management for Government Affairs – How to do More with Less

Teams need to do more with fewer resources and greater expectations with the recent increase in lobbying and advocacy efforts. Hear about tips and tricks to help demonstrate your ROI as a government relations professional, modern issues management technologies that allow teams to do far greater work with smaller budgets than ever before, and staffing your team for this new normal as we head into uncharted territory. More info/register.

Hosts: FiscalNote & CQ Roll Call

Presenters:

  • Chuck Melley, Senior Vice President, Global Government Relations and Sustainability, Pearson
  • Chelsea Raab , Managing Director, FiscalNote
  • Daniel Sepulveda , Vice President for Global Partnerships and Public Policy, Wiley

Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking

In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.

Host: Velvet Chainsaw Consulting

Presenters: 

  • Amanda Kaiser, member engagement specialist, Kaiser Insights
  • Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits

We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.

Host: Venable LLP

Presenters:

  • Walter Calvert, Partner, Corporate, Venable LLP 
  • Jennifer Prozinski, Partner, Labor and Employment, Venable LLP 
  • Robin Burroughs, Associate, Labor and Employment, Venable LLP 

Wed 5/19 at 1 p.m. – Why Deliverability Matter – And Why it’s Getting Harder

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths. More info/register.

Host: American Marketing Association

Presenters:

  • Guy Hanson, VP of Customer Engagement at Validity
  • Kayla Fuller, Email Strategist at Validity

Wed 5/19 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/19 at 2 p.m. – The Future of Board Work: Increasing Effectiveness in Digital Settings

Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Learn fundamental guidance for effective all-digital board meetings; best practices for the eventual return to in-person board meetings; and how to leverage digital platforms to boost meeting preparation by participants, improve record-keeping, and inspire faster and more accurate decision-making. 1 CAE credit. More info/register.

Host: ASAE


Wed 5/19 at 2 p.m. – Are Covid Passports Next for Meetings?

For the travel industry to safely recover, digital Covid passports that store test results and/or vaccination status will be required, Such technology is also key to restoring confidence in meetings and events. Hear about the process of establishing digital Covid records and the implications for the meetings and events industry. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Terrell Jones, Managing Principal of ON Inc. and Founder of Travelocity, Kayak and several other travel startups
  • Loren Edelstein, Vice President, Content Director, Northstar Meetings Group

Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset

Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Thu 5/20 at 11:30 a.m. – Conferences in 2021 (and Beyond): Is Virtual Here to Stay?

Now that hope for hybrid and physical meetings is on the horizon, what will happen to virtual? Is there an opportunity for online events to continue leading the industry? Hear about the important lessons we’ve learned in the last year, the new attendee expectations that virtual conferences have created, and what it all might mean for conference organizers in 2021 (and beyond). More info/register.

Host: Ex Ordo

Presenters:

  • Tony Banks, Head of Conferences & Events at The Stroke Association
  • Paul Cook, Founder of The Hybrid Event Centre
  • Nicole Leida, Head of Conferences & Events at The National Cancer Research Institute

Thu 5/20 at 11:30 a.m. – Event Marketing Roadmap

Planning the marketing efforts around your event is just as important as planning the actual event itself. Hear about the simple event marketing roadmap, created for small-staff associations like yours to ensure the short- and long-term success of all your events. Learn what should be included in a successful event marketing plan, top marketing channels to increase registration, and strategies to boost member engagement before, during, and after your event. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, marketing manager, YM Membership


Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue

COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Harrison Coerver, President of Harrison Coerver & Associates
  • Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
  • Adam Legge
  • Leonard Toenjes, CAE, President of AGC of St. Louis
  • Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association

Thu 5/20 at 12 p.m. – The Three Stages for Gaining a Sponsorship Commitment

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Sponsors go through three specific stages prior to making a commitment. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register.

Hosts/presenters: Lewis Flax and Scott Oser


Thu 5/20 at 12 p.m. – Kick Your Meeting into Hybrid Gear (Part 2)

Hear a discussion of hybrid events, from creation to execution to post-event evaluation. More info/register.

Host: Talley Management Group (TMG)

Presenters:

  • TMG President and CEO Gregg H. Talley, CAE, FASAE
  • TMG Director of Event Strategy, Derrick Johnson, DES, CMP

Thu 5/20 at 1 p.m. – Pandemic Compliance and Safety at Live Events: Understanding the 2021 Event Budget

So far, we’ve covered public health, legal and event best practices, as well as the 2021 event planning playbook. Now it’s time to address the next big question: How much is hosting a safe live event going to cost? CAE/CMP credit. More info/register.

Host: Event Farm

Presenters:

  • Marcella Farman-Dietz, executive event consultant, Medialink
  • Ryan Costello, co-founder, Event Farm

Thu 5/20 at 1 p.m. – 5 Ways to Enhance the Modern Member Experience

Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.

Hosts: RSM and ReviewMyAMS


Thu 5/20 at 1 p.m. – Moving into In-Person Events Strategically

What is your safety plan as live events make a swift comeback? You need a strategy that will protect your guests and stakeholders from the potential risk of an outbreak. This session will equip you with the right solutions and knowledge on how to move back into live events strategically and safely. More info/register.

Host: Black in Events Network

Presenter: Kimberly Corbin, CMP, CDS, PCA, COVID-19 CO. Co-founder and Managing Partner of Meeting Shields LLC


Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business

Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit

Automation functionality is already available to associations and nonprofits in commonly used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.

Host: Fíonta

Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta


Thu 5/20 at 2 p.m. – Tech for Associations: Leveraging Integrations to Enhance Your Web Presence

Explore some of the most current website and web app integration opportunities for associations through real-world examples. Uncover how proper integrations can save your team time and money, while also offering visitors a better user experience and collecting valuable information. Examine the process of when to integrate and how to choose the right integration partner. More info/register.

Host: Unleashed Technologies

Presenter: Michael Spinosa, president of Unleashed Technologies


Thu 5/20 at 2 p.m. – Exploring Your Data

Once you have outlined the steps you need to take to build a data culture, you’ll need to identify the data you want to track. What are the right metrics to capture? Learn why you should avoid vanity metrics, how to define metrics, like lapsed members, and tips to automate and save time. More info/register.

Host: Higher Logic

Presenters:

  • Beth Arritt, Product Marketing Manager, Higher Logic
  • Nicole Covello, Data Analyst, Wicket
  • Jeff Horne, CEO and Co-Founder, Wicket
  • Vasan Selliah, Member Insight and Engagement Manager, CSAE
  • Joshua Slyman, Consultant, Strategic Services, Higher Logic

Thu 5/20 at 2 p.m. – Event Talk Live: Booking the Best

Learn how to seek out the best talent for your events and how to keep them coming back year after year. Find out about an entertainer who can bring the party to your next virtual event. Hear an enlightening discussion about booking experts and thought leaders for events in a variety of industries and spaces. More info/register.

Host: Accelevents

Presenters:

  • Haste and Hustle Founder and CEO Shauna Arnott
  • Event experts Shauna Arnott, Deanna Nwosu, and Karlet Hewitt
  • Alyssa Zingaro, Accelevents

Thu 5/20 at 3 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox


Thu 5/20 at 4 p.m. – My Association Roadmap Needs an Upgrade: Does Your Strategic Plan Support the Need for Change?

Hear about the evolution of associations (perfect storm of changes) and what changes create the most disruption for associations; the need to prepare for new normal; and traditions, systems and governance challenges and which ones present the greatest barrier. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Francesca M. Dea, CAE, Chief Executive Officer for the Society for Cardiovascular Angiography and Interventions


Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Fri 5/21 at 12 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox


Fri 5/21 at 12 p.m. – Meetings Outlook: Future Predictions for the Business of Meetings

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Jessie States, CMP, CMM
  • Matt Turner

Fri 5/21 at 2 p.m. – The Work Must Go On: Retaining and Engaging Volunteers Remotely

As volunteers represent 20-25% of our labor pool, losing them would be catastrophic. We have to keep our governance volunteers actively connected in order to make decisions in a timely fashion. For some associations this past year, volunteers didn’t lose steam at first. As the months marched on, we’ve encountered struggles from loss of volunteers to disengagement. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management
  • Peter Houstle, CEO, Mariner Management

Fri 5/21 at 3:45 p.m. – Promotions: Tipping the Scales in Your Favor

Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion. Based on research and tried-and-true methods of application, hear what works to help you position yourself for the promotion you want. Be ready to laugh a little as you overcome any fears you may have of putting new ideas to work for you. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist


Tue 5/25 at 1 p.m. – RESULTS: A Networking Garden Party

Hear about the findings from our Virtual Networking Incubator, which brought 150+ association professionals together six times over the course of 12 weeks to explore virtual networking and its potential. Each Gathering in our Incubator “garden” was intentionally designed as a collaborative exploration of key virtual networking concepts, practices, and considerations—for example, size of audience, creation of safe space, what makes connections meaningful, and more. Learn about tools and practices that will help you build better networking into your own virtual events. More info/register.

Host: Matchbox Virtual

Presenters:

  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media
  • Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE

Tue 5/25 at 1 p.m. – Disruptive Technology: Launching an AMS During a Pandemic

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Find out how staff were trained to quickly adopt remote work, overcoming the pandemic and teleworking issues while ensuring go-live tasks were slayed in a timely manner. These best practices, while especially important in a virtual environment, can also be applied to an in-person launch. More info/register.

Host: ReviewMyAMS

Presenters:

  • MNCPA’s Manager of Digital Strategies, Misty Garrick
  • benel Solutions President and CEO El Mehdi Marhoum

Tue 5/25 at 2 p.m. – Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies

With remote work and learning becoming the norm for many of your members, there are more competitors providing professional development in your industry than ever before. By providing corporate training programs, your association can establish deeper relationships with company members and their employees, resulting in strengthened loyalty and higher member and customer retention. Hear about successful strategies used by associations to provide continuing education to professionals in their industries and take away ideas to sustain the growth of your education portfolio. 0.5 CAE credits. More info/register.

Host: ProTech Services

Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems


Wed 5/26 at 12 p.m. – Drive Chapter Behavior with Targeted Benchmarking

If we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count. Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Let’s talk about what we’re benchmarking (or not) and why. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle & Peggy Hoffman, Mariner Management


Wed 5/26 at 2 p.m. – The 5 Essential Elements For Developing A Successful Remote Workforce

Remote workforce models have a multitude of compelling benefits. However, to optimize and sustain their full range of perks, organizations should address 5 Essential Elements™  in their chosen model. Learn about each element and why it’s essential, how high-performing organizations with remote workers adopt these elements and how they help improve productivity, and tips for incorporating the elements into action. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/26 at 4 p.m. – Mindful Networking (Slack Edition)

AWTC Mindful Networking events are quick (45-minute), small group meetings with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. For this special Mindful Networking, Katherine will also be giving an overview of Slack: what it is, how to use it, and why and when you would use it for your association. More info/register.

Host: Association Women Technology Champions

Presenter: Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards


Thu 5/27 at 11 a.m. – Virtual Networking for Nonprofit & Association Professionals

Meet other great association & nonprofit professionals in this fast and fun — but productive — virtual networking event. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. This isn’t about just exchanging business cards. It’s designed to really get people to engage and find real value in connecting. You’ll meet 4-8 other great professionals in your field. And even introverts will tell you the format is great. More info/register.

Host: Lee Gimpel, Better Meetings


Thu 5/27 at 2 p.m. – Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue

Learn how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. More info/register.

Host: 100 Reviews/Non-Dues-a-Palooza

Presenter: Dan Stevens, President, AssociationTV/WorkerBee, TV, inc


Thu 5/27 at 2 p.m. – Marketing Channels for the Largest Generation in the Workforce: The Millennials

Learn about the social media and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. More info/register.

Host: ASAE

Presenters: millennials Molly Phayer and Erica Salm Rench


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Perry Kibler via Unsplash

The weekly list of free educational events and resources for the association community…

A dock on a body of water with tall grass in the foreground - inspiration for a weekly list of free educational events and resources for the association community

Research on associations. WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers.

Credentialing on the blockchain. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. This approach would provide “immutable evidence” of the credential and eliminate the possibility of fraud and the need for manual processing. Intriguing.

Association myths. Fíonta says it’s time to “abandon old assumptions, jettison conventional wisdom, and retire persistent myths.” I found myself saying “Yes!” repeatedly when reading this one. In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board.

Virtual audience. Even after resuming public performances, some theater troupes plan to keep streaming their productions, reports Terry Teachout at the Wall Street Journal. They want to make their shows accessible to those who can’t attend in-person and expand their potential audience (and donor base). I hope associations see the potential in continuing to offer virtual events.

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Meaning is relevance as defined by your target audience. Metrics are “your prospects and customers silently screaming to you about everything they’re into right now.” Mojo is your voice, your stance, and so much more, it’s a force multiplier.

Quick hits

  • When choosing marketing channels, visualize the curve. (Rand Fishkin, SparkToro)
  • You have a choice to either conform to a prescribed personal narrative or re-define how you view yourself based on what is really true. Changing your narrative can change your life. (Mark Schaefer)
  • 5 ways to experience awe on a wonder walk. (Whitney Hopler, Thrive)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Soft shell crab season is here! Oh, how I love these delectable creatures. I keep it simple—butter, lemon and parsley. Our veggie: greens, the usual Thursday/Friday side now that it’s CSA season. This time, the mix included kale, pac choi and radish greens sautéed with bacon, onion, red bell pepper, garlic and dried apricots. On the side, frozen tater tots.
  • The next night we had baked fillets of speckled sea trout with a topping of crushed pecans, Town House crackers, lemon zest, paprika, garlic powder, salt and melted butter. I brushed a thin coat of mayo on the fish so the topping would adhere. On the side, yellow squash, green beans and broccoli stem pesto with orange and yellow bell peppers, jalapeno, green onions and grape tomatoes.
  • I never want to discard starter when I feed it every two weeks, so I always find something to make. On Sunday, I tried a new whole wheat sourdough bread I like it! Easy as can be and perfect for my usual smoked salmon (with cream cheese and dill) breakfast and PB&Js for the times I have nothing else for breakfast or lunch.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/7 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 5/7 at 3:45 p.m. – Overcoming Imposter Syndrome

Imposter syndrome, also known as imposter phenomenon, is a real and prevailing issue that can potentially affect anyone. It is most prevalent among women and among underrepresented groups, such as people of color, who contend with feelings that they aren’t accomplished enough and that they don’t belong. Left unaddressed, it can negatively affect a person’s career, leading to anxiety, depression and career burnout. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY


Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson


Mon 5/10 at 1 p.m. – Conference Roadmap to Recovery (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Bruce Rosenthal and Paul Miller

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/11 at 11 a.m. – Reinventing Live

Learn what the future of face-to-face events will look like. Topics will include technology, trade shows and the ways in which revenues will be recalculated. More info/register.

Host: Trade Show News Network

Presenters:

  • Denzil Rankine and Marco Giberti, veteran event professionals
  • Matt Swenson (Moderator), TSNN Editorial Director

Tue 5/11 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion Part 1 

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.
  • Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

Tue 5/11 at 1 p.m. – Mistakes to Avoid When Going Hybrid

Learn about some of the most common misconceptions, pitfalls and mistakes to avoid for meeting planners who are getting started with hybrid meetings. Topics will include event structure, audience engagement and technology. More info/register.

Host: Prevue Meetings

Presenters:

  • Will Curran, Founder & Chief Event Einstein at Endless Events
  • Brad Langley, CITE, Vice President of Channel and Partner Management for Aventri
  • Steph Pfeilsticker, Senior Meeting Manager, LogiPlan Global Meetings and Events

Tue 5/11 at 1 p.m. – Navigating Hybrid Events: What We Can Learn From Years of Experience

The events industry is looking forward to bringing back in-person events. The dilemma that a lot of organizations face is the transition to Hybrid – what is involved and what the benefits are. More info/register.

Hosts: EventsAIR and BizBash

Presenters:

  • David Adler, Chairman and Founder of BizBash
  • Kirsty Forbes, Board Director of Meetings and Events Australia
  • Trevor Gardiner, CEO of Centium Software (EventsAIR)
  • Phil Hargis, Senior Director of The Webster Group
  • Victoria Moser, Managing Director of Girls in Tech (Miami)

Tue 5/11 at 2 p.m. – Opening the Invisible Doors: How to Identify and Break Down the Barriers That are Holding You Back from Creating a Truly Equitable Organization

To create a truly equitable organization, you need to understand the disparities faced by some members and provide relevant support systems that empower them to overcome institutional barriers. Learn how to collect the data you need to empower meaningful change, include the communities you’re trying to support in the conversation without relying on them to solve the problems, find the courage to address these issues and be adaptable to learn and change when you miss the mark, and empower members to create transformational change in their own workplaces and communities. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • DJ Johnson, IOM, CAE, Vice President of Membership and Volunteer Engagement at the Association of Women’s Health, Obstetric and Neonatal Nurses
  • Michael Hoffman, CEO of Gather Voices

Tue 5/11 at 2 p.m. – Event Tech Survival Guide

Just when meeting professionals were feeling confident in their virtual meeting skills, it is time to start shifting to hybrid programs. Hear about the most common things that could go wrong at a virtual or hybrid event and how to fix them, what questions to ask when choosing a platform, and painfully funny stories that will make you feel better about whatever happens at your event. More info/register.

Host: Smart Meetings

Presenters:

  • Shameka Jennings, CMP, director of meetings and partnership development, NCSTD
  • Brandt Krueger, owner, Event Technology Consulting
  • Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method

Tue 5/11 at 5 p.m. – Grapes and Apps

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of your choice and spend an hour with us as we talk about your favorite must-have apps for your phone or tablet. In addition to sharing the apps we can’t get enough of, we’ll invite you to bring your favorites (either personal or professional), share with us a brief overview of each and answer any questions that may arise from fellow participants. More info/register.

Host: Event Garde


Wed 5/12 at 11 a.m. – ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement

Explore the concept of conversational engagement. Understand which questions to ask when engaging members in five campaigns: member acquisition, onboarding, needs, event engagement, and renewals/lapsed member. See how PropFuel is helping the Hospice and Palliative Nurses Association incorporate questions in their conversational engagement campaigns. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dave Will, Co-Founder and CEO, PropFuel


Wed 5/12 at 11 a.m. – Hybrid Events Best Practices for Associations (Part 1): Attendee Experience, Event Automation, Powerful Analytics

[no description available at time of writing] 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Allie Magyar, Founder, Hubb.me
  • Lee Hornstein, CEO and Founder, C-Systems

Wed 5/12 at 12 p.m. – COVID Culture Change: Are You Ready?

In the next post-vaccine stage, association executives need to pay attention to organization culture. Learn how you can ensure your association’s culture is aligned for success in this new environment. Jamie will discuss insights on key culture patterns emerging from his research and identify the patterns relevant to today’s changing association environment. He also will offer suggestions to help you shift collaboration, transparency, and innovation patterns to better position your association for future success. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jamie Notter, Co-Founder and Growth Strategist, PROPEL


Wed 5/12 at 12 p.m. – Lead vs Demand Generation

There’s a tendency to use these two terms interchangeably, yet they are unique tactics that stand on their own when it comes to the buyer journey. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. More info/register.

Host: HighRoad Solutions

Presenters:

  • Emily Nash, Digital Advisor, HighRoad Solutions
  • Larissa Bateman, Account Executive, HighRoad Solutions

Wed 5/12 at 1 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. More info/register.

Host: Meetings Today

Presenters:

  • Julie Haddix, Senior Director, Industry Solutions, Cvent
  • Alyssa Peltier, Senior Event Marketing Manager, Cvent

Wed 5/12 at 1 p.m. – Webinar Tactics For A Post-Pandemic World

Audiences have developed new expectations as their level of familiarity and sophistication with virtual communications has grown. you are probably seeing a decline in attendee counts and customer conversion rates. It’s time to reinvigorate your offerings and once again make them an effective marketing tool. More info/register.

Host: American Marketing Association

Presenter: Ken Molay


Wed 5/12 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/12 at 2 p.m. – The Other 84%: Engaging New Event Audiences Who Are Eager to Invest

They had a taste of your online event in 2020 and loved it. Now is the time to build on that success and engage the Other 84% of your members who may never be able to travel and attend your annual conference. Hear about smart strategies event organizers are deploying as they advance to a more vibrant and profitable hybrid meetings model, and event design considerations (both online and onsite) to help you grow your audience and revenues. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Donna Kastner (moderator), Conversation Catalyst, Retirepreneur
  • Michael Guerriero, President, Digitell, Inc.
  • Cheryl Williams, Sr. Manager, Virtual Events, Association of International Certified Professional Accountants
  • Dahlia El Gazzar, Tech Evangelist & Idea Igniteur, DAHLIA+Agency

Wed 5/12 at 3 p.m. – Beyond the New Normal, Part 1: Creating a “Work Anywhere” Future for Associations

Collaboratively explore and envision the Work Anywhere Era for associations. A panel of experts will share their predictions on how culture, workplace, technology, and governance may change in the Work Anywhere Era and how we can address inequities created by these changes. Then, we’ll break out into Q&A sessions where you can select from a series of topic-based breakout rooms led by one of our expert panelists. We will end with a laid-back happy hour where you can network and continue the conversation. 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
  • Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
  • Sharon Kneebone, CAE, Executive Director, National Society for Histotechnology
  • KiKi L’Italien, Chief Executive Officer, Association Chat
  • Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
  • Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
  • Rhea Steele, MS, CAE, Chief of Staff, School Nutrition Association
  • Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

Wed 5/12 at 3 p.m. – Understanding Search and Why Your Association’s Future Relies on It

Over 50% of users immediately navigate to the search bar of any website they visit. For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms. Our session will focus on off-site search – SEO and Google searching, on-site search – federated searching of all of your organization’s web platforms, reputation management, and paid search. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jake Toohey, Senior Digital Consultant, Adage Technologies
  • Joe Post, Vice President Strategy & Experience Design, Adage Technologies
  • Eric Matthias, Division Director of Application and Support, American Academy of Pediatrics

Thu 5/13 at 11 a.m. – Return to the (Hybrid, Resident or Remote) Office

Hear what government relations, advocacy leaders, and public affairs professionals can expect as new operating procedures are rolled out across Capitol Hill, statehouses, and local government. Discussion topics will include: when, or if, lobbying will ever return to pre-pandemic practices; what live events could look like in the near future; how a hybrid government relations shop might operate; and the likelihood of shaking hands or even being in the same room as your senator or representative. More info/register.

Host: FiscalNote

Presenters:

  • Tonya Saunders, Principal, Washington Premier Group
  • Joshua Habursky, Head of Government Affairs, Premium Cigar Association
  • Sherry Whitworth, Managing Director of Advocacy and Public Affairs, FiscalNote
  • Kevin O’Neill, Partner and Chair of the Legislative Practice Group, Arnold & Porter

Thu 5/13 at 12 p.m. – How to Create & Sell Sponsorships During the COVID-19 Pandemic, and Beyond

As a result of the pandemic, companies have shifted their assessment of association sponsorships. Companies have money to spend on sponsorships, however, they are focusing more on business and marketing value. This webinar will explain the primary reasons companies sponsor associations; how associations can develop sponsorship programs to meet the association’s needs AND each sponsor’s needs; and how to sell sponsorships during this time of uncertainties due to the pandemic and changing event formats. More info/register.

Host: Partnership Professionals Network and Access Marketing & Events

Presenters:

  • Dan Kowitz, Founder & CEO, JSB Partnership Consultants
  • Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC
  • Fred Hernandez, President & CEO, Access Marketing & Events
  • Mark Farmer, Vice President, Growth Strategy, Access Marketing & Events

Thu 5/13 at 12 p.m. – The Secret to Successful Attendee Retention: Year-Round Engagement

Learn how to keep your audience engaged, both during your event and from one event to the next through dedicated experience design on your virtual event platform. More frequent touchpoints might seem like more work in the short term, but in the long term, carrying the momentum from event to event is the secret to having an engaged community and increasing the return on your investment. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • EventMB editor-in-chief Miguel Neves
  • EventMobi CEO Bob Vaez

Thu 5/13 at 1 p.m. – Planning your Website Project; AMS Integration, Messaging, UI Design, and CTAs

Planning a website project for your association can be an arduous task. Bring questions about AMS and software integration. We can discuss messaging and good calls-to-action. Let’s discuss design features that can really assist in providing an intuitive experience for your members. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Presenter: Justin Watson from AS Creative Services


Thu 5/13 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

AMS data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/13 at 2 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Julie Haddix, Senior Director, Industry Solutions, Cvent
  • Alyssa Peltier, Senior Event Marketing Manager, Cvent

Thu 5/13 at 3 p.m. – Upskilling for The Future of Event Work: Perspectives from the Field

While technical event skills are essential, we’ve also uncovered a greater focus on areas of event planning that are becoming more and more part of the event job landscape today. Hear from a panel of leaders from different segments of the events industry talk about how necessary these skills are today, how they coach their team members to upskill and reskill, and the skills critical to success in their organizations. Each leader has a different perspective to share relevant across any market segment and beneficial to event professionals at every level, employers, and team leaders. More info/register.

Host: Virtual Events Institute

Presenters:

  • Julie Ho, CMM, Manager, Live Learning & Event Operations for the Project Management Institute
  • Brett Hyman, President, CEO and Founder of NVE Experience Agency
  • Kerry Lambert, CMP, Vice President of Digital Delivery for Freeman
  • Phyl Monroe, CMP, Director of Events and MarComm Operations, Wolters Kluwer
  • Tammy Kockaya, CMP, CMM, Moderator

Thu 5/13 at 3 p.m. – Craft the Perfect Member Journey to Keep Your Members Engaged

Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. This strategic exercise goes beyond intuitive navigation into creating an impressive user experience that is satisfying and brings the user to a higher place of knowledge. More info/register.

Host: Grype Digital


Thu 5/13 at 4 p.m. – Reimagine Sustainability

Find out how Antony Wood turned a potential Covid-19 nightmare into an opportunity by re-examining his organizational and meetings strategy alongside sustainability considerations. Discover what Antony’s learning points are from hosting a global hybrid meeting with a physical component in Singapore last year and why has he decided to postpone their next physical meeting in Singapore. Learn how sustainable development has underpinned Singapore’s policymaking since the city state’s independence over five decades ago. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Rachel Loh, Senior Vice President, Singapore Tourism Board (Americas)
  • E. Ashok Kumar Mirpuri, Singapore’s Ambassador to the US
  • Antony Wood, CEO of the Council of Tall Building and Urban Habitats
  • Amy Hissrich, CAE (faciliatator), Vice President Global and Web Strategy, ASAE

Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers

How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart


Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking

In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Amanda Kaiser, member engagement specialist, Kaiser Insights
  • Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits

We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.

Host: Venable LLP

Presenters:

  • Walter Calvert, Partner, Corporate, Venable LLP
  • Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
  • Robin Burroughs, Associate, Labor and Employment, Venable LLP

Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset

Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue

COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Harrison Coerver, President of Harrison Coerver & Associates
  • Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
  • Adam Legge
  • Leonard Toenjes, CAE, President of AGC of St. Louis
  • Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association

Thu 5/20 at 1 p.m. – 5 ways to Enhance the Modern Member Experience

Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.

Hosts: RSM and ReviewMyAMS


Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business

Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit

Automation functionality is already available to associations and nonprofits in commonly-used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.

Host: Fíonta

Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta


Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Kristaps Grundsteins via Unsplash

The weekly list of free educational events and resources for the association community…

spring daisies in a field - – inspiration for a weekly list of free educational events and resources for the association community

Association performance and priorities. McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility, conducted in February 2021.

Work shutdown rituals. Achurch Consulting explains why a shutdown ritual is mandatory for establishing healthy work/life boundaries, especially if you’re working from home. They provide the steps of a shutdown ritual in case you want to try it yourself. Why not start tonight? 

Shut up and listen. WBT Systems laments the lost art of listening. They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community.

Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. I think one had an AMS, CMS, and LMS project on the horizon. Yikes, I can’t even imagine. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins.

Quick hits

  • If you publish association benchmarking reports, take note of Wes’ observation about trade vs. individual membership associations, it makes a big difference. (Wes Trochlil)
  • Check this flowchart before you decide to put that content behind a paywall or lead magnet form. (Joe Chernov, HubSpot)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I’m enjoying leftovers from a chicken marsala and mushroom casserole I made Sunday. It’s another one of those recipes that’s evolved over the years. I’ll share it on Gusto this weekend. On the side, a kale and red cabbage sauté with red onion, orange bell pepper, green onions, habanero pepper, and dried cranberries. I also made a sheet pan of roasted cauliflower with garlic, red pepper flakes, lemon zest, fresh oregano, and parmesan.
  • We had one of our favorite fish, speckled trout, with a white wine, tomato, and basil pesto sauce. On the side, a mix of sautéed greens (chard, radish, arugula, and spinach) with orange bell pepper, red onion, jalapeno, and slow-roasted tomatoes.
  • The next night, we enjoyed sweet and spicy citrus striped bass with leftover greens and roasted sweet potatoes. “Spicy” is a misnomer. Next time, I’ll increase the heat.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/30 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Fri 4/30 at 2 p.m. – Cracking the Code of Executive Presence: Speaking, Storytelling & Persuasion

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn the structure of a great story, get a template to use over and over for creating speeches, town halls, all-hands meetings, keynotes, state of the industry addresses, investor or client presentations and every other opportunity and situation where you need these skills. Learn how to put it all together virtually or live. More info/register.

Host: Bill Niemi, Chief Experience Officer (CEO), Niemi Executive Coaching

Presenter: Mikki Williams


Fri 4/30 at 3:45 p.m. – Learning to Swim with the Big Fish (Transitioning to Management)

Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC


Mon 5/3 at 1 p.m. – Integrated Strategies for Marketing New Products (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/4 at 11 a.m. – PD Town Hall: Ready to Return to In-Person Meetings?

Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. Join a timely and interactive discussion for considerations before making the decision to return to in-person meetings. Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Gary Schirmacher, CMP | CEO | Total Hospitality Industry Solutions (THIS)


Tue 5/4 at 12 p.m. – Let’s Chat About Engagement Data (Data Analytics Network)

Join a fireside chat with the Data Analytics Network planning team all about engagement. The team will share their experiences, but we also want to hear from you. Come ready to share stories, ask questions and get real deep about how to use engagement data. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 5/4 at 12 p.m. – Creating Memorable Events: Unleash your Audience’s Primal Brain (The Science of Meetings & Events Series)

Learn how memories are formed and reinforced – don’t let your event be forgotten by following a standard formula. Demand more from your speakers – insist on compelling presentation techniques that command attention. Deliberately use surprise and group participation to create powerful and irresistible experiences. 1 CMP credit. More info/register.

Host: MPI

Presenter: evolutionary psychology and marketing expert Tim Ash


Wed 5/5 at 10 a.m. – IMEX Association Focus

This event, exclusively for association professionals, will enable participants to discuss the challenges that lie ahead and plan for how associations can bring their communities back together and look towards a more positive future. 1.5 CAE credits. More info/register.

Host: The IMEX Group


Wed 5/5 at 11 a.m. – How to Ask the Right Questions to Improve Your Content and Drive Member Engagement

Find out how to make sure you’re asking your members all the right questions. Learn how to prepare for every member conversation, whether it’s online or IRL, the right questions to determine your members’ needs, and when it’s time to pick up the phone and call your members. 1 CAE credit. More info/register.

Host: Sidecar

Presenters:

  • Dave Will, CEO and Co-founder, PropFuel
  • Chelsea Brasted, General Manager for Sidecar

Wed 5/5 at 12 p.m. – Strengthening Component Relations: Building Culture from the Inside Out

Learn how the National Association of Professional Insurance Agents (PIA) strengthened component relations, improved culture, and built a stronger brand. Hear about the effect a disjointed relationship with PIA’s state components had on culture, productivity, and results. Learn what they implemented to address those challenges, provide a voice for PIA components, and drive mutual success. 1 CAE credit. More info/register.

Host: Association Insights in Old Town aka Monthly Events in Cyberspace

Presenter: Mike Becker, CEO, National Association of Professional Insurance Agents


Wed 5/5 at 12 p.m. – Let’s Talk Research: From Data to Foresight to Transformation

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: Harnessing Evidence for Strategic Planning and Envisioning Change. More info/register.

Host: ASAE Foundation

Facilitators:

  • Bruce Arbit, Founder & CEO, Melarbit Impact Partners, Inc.
  • Wendy Mann, CAE, CEO, Commercial Real Estate Women Network

Wed 5/5 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/5 at 2 p.m. – Are Covid Passports Next for Meetings?

For the travel industry to safely recover, digital Covid passports that store test results and/or vaccination status will be required. Such technology is also key to restoring confidence in meetings and events. Jones, who is working with governments and travel leaders to establish digital Covid records, will discuss this process and its implications for the meetings and events industry. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Terrell Jones, Managing Principal of ON Inc. and founder of Travelocity, Kayak and several other travel startups
  • Loren Edelstein, Vice President, Content Director, Northstar Meetings Group

Wed 5/5 at 3 p.m. – Analytics in Action: How to Determine Member Retention Using Trends

Learn how to determine retention rate using historical renewal data, understand retention in member segments based on demographics, characteristics and behaviors, predict future retention by understanding behaviors that correlate with high likelihood to renew, and use these insights to make strategic decisions that lead to increased renewals. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Wed 5/5 at 4 p.m. – How to Hybrid: A Virtual Happy Hour

Just when you feel like you’re getting your sea legs under you with virtual, the meeting landscape is changing — again. If you’re feeling overwhelmed or nervous about the transition to hybrid, we hear you, it’s tough, but you don’t have to go it alone. We’ll start with a conversation about hybrid and then meet up in our virtual networking room to continue the conversation in small video breakout rooms. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Susan Yaskinshie, SVP of Membership Services at American Fuel and Petrochemical Manufacturers
  • Helen Kutska, Senior Director of Convention Services at American Fuel and Petrochemical Manufacturers
  • Teri Carden, Founder of 100Reviews and Creator of the Non Dues-a-Palooza event
  • Gretchen Steenstra, Strategic Consultant, Technology Management of DelCor Technology Solutions
  • Joanne Pineda, CEO, Matrix Group

Thu 5/6 at 12 p.m. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission

Why is membership recruitment so important, and how can you use it to grow your association? These are just a few of the key questions Tony will discuss during this conversation about his new book. Tony will reflect on highlights from his book, sharing tried-and-true wisdom and insights from his 30 years of experience in driving membership growth through new member recruitment. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenters:

  • Tony Rossell, Senior Vice President, MGI
  • Rick Whelan, President, MGI

Thu 5/6 at 1 p.m. – ASAE Research Foundation DEI, Leadership and Governance: Expert Q&A Forum

The research examined the current state of DEI and recommended practices with regard to board governance, planned DEI strategies and how they are measured, and the influence of boards’ DEI practices including benefits, drawbacks, and obstacles. Hear from the researchers at Trifecta and two DEI and association management experts as they interpret the study’s key findings, answer lingering questions, and share tools and tips to move your DEI efforts forward. More info/register.

Host: ASAE Research Foundation

Presenters:

  • Vicki R. Deal-Williams, FASAE, CAE, Chief Staff Officer for Multicultural Affairs at the American Speech-Language-Hearing Association
  • David Acosta

Thu 5/6 at 1 p.m. – Fueling (and Funding) Your Education Program

The change in member consumption habits and the growth of micro-learning are changing the way associations fuel and fund education programs and content strategies. Learn about opportunities that may have been overlooked by many associations going through this digital transformation. These opportunities will help to accelerate your educational offerings, increase revenues from educational programming, reduce internal staff effort for speaker and abstract management, and improve the quality and frequency of your educational event and content calendar. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President, WorkerBee.TV
  • Dawn Soukup, Director of Business Development, Planstone

Thu 5/6 at 1:30 p.m. – Designing More Networking-Friendly (And Profitable) Events

Learn how to create more connected events with better, more effective networking built into their DNA — be that in-person, online or hybrid. Hear about three networking techniques you can easily apply to your own events and the four-step virtuous cycle between greater networking, easier logistics and higher event profitability. More info/register.

Host: CadmiumCD

Presenters:

  • Pam Rosenberg, CAE, Manager of Learning and Development for the Risk Management Association
  • Lee Gimpel, founder of Better Meetings

Thu 5/6 at 2 p.m. – The 4 Strategic Plans Your Association Needs to Survive and Thrive in 2021 and Beyond

How will your association handle the continued uncertainty of operating in 2021 and beyond? From strategic planning and increasing member engagement to streamlining technologies and growing your online continuing education revenue, adapting to uncertainty is our new norm. More info/register.

Hosts: Canadian Society of Association Executives and Vocalmeet


Thu 5/6 at 3 p.m. – 5 Keys to Association Website Success in 2021 (and Beyond)

New technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2021 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transaction Corp.

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 5/6 at 6 p.m. – International Section Trivia Networking Happy Hour

Join your colleagues and connect virtually over your favorite beverage as you show off your knowledge of world trivia at the first-ever ASAE International Section online networking happy hour. During the one-hour event, you will participate in group activities and compete against your colleagues in rival groups, as you network in an informal online setting. More info/register.

Host: ASAE International Section

Moderators:

  • Jakub Konysz, American Society of Hematology
  • Steven Basart, Kellen

Fri 5/7 at 3:45 p.m. – Overcoming Imposter Syndrome

Imposter syndrome, also known as imposter phenomenon, is a real and prevailing issue that can potentially affect anyone. It is most prevalent among women and among underrepresented groups, such as people of color, who contend with feelings that they aren’t accomplished enough and that they don’t belong. Left unaddressed, it can negatively affect a person’s career, leading to anxiety, depression and career burnout. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY


Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson


Tue 5/11 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion Part 1 

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.
  • Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

Wed 5/12 at 11 a.m. – ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement

Explore the concept of conversational engagement. Understand which questions to ask when engaging members in five campaigns: member acquisition, onboarding, needs, event engagement, and renewals/lapsed member. See how PropFuel is helping the Hospice and Palliative Nurses Association incorporate questions in their conversational engagement campaigns. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dave Will, Co-Founder and CEO, PropFuel


Wed 5/12 at 12 p.m. – COVID Culture Change: Are You Ready?

In the next post-vaccine stage, association executives need to pay attention to organization culture. Learn how you can ensure your association’s culture is aligned for success in this new environment. Jamie will discuss insights on key culture patterns emerging from his research and identify the patterns relevant to today’s changing association environment. He also will offer suggestions to help you shift collaboration, transparency, and innovation patterns to better position your association for future success. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jamie Notter, Co-Founder and Growth Strategist, PROPEL


Wed 5/12 at 12 p.m. – Lead vs Demand Generation

There’s a tendency to use these two terms interchangeably, yet they are unique tactics that stand on their own when it comes to the buyer journey. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. More info/register.

Host: HighRoad Solutions

Presenters:  

  • Emily Nash, Digital Advisor, HighRoad Solutions
  • Larissa Bateman, Account Executive, HighRoad Solutions

Wed 5/12 at 3 p.m. – Beyond the New Normal, Part 1: Creating a “Work Anywhere” Future for Associations

Collaboratively explore and envision the Work Anywhere Era for associations. A panel of experts will share their predictions on how culture, workplace, technology, and governance may change in the Work Anywhere Era and how we can address inequities created by these changes. Then, we’ll break out into Q&A sessions where you can select from a series of topic-based breakout rooms led by one of our expert panelists. We will end with a laid-back happy hour where you can network and continue the conversation. 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
  • Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
  • Sharon Kneebone, CAE, Executive Director, National Society for Histotechnology
  • KiKi L’Italien, Chief Executive Officer, Association Chat
  • Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
  • Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
  • Rhea Steele, MS, CAE, Chief of Staff, School Nutrition Association
  • Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

Thu 5/13 at 12 p.m. – How to Create & Sell Sponsorships During the COVID-19 Pandemic, and Beyond

As a result of the pandemic, companies have shifted their assessment of association sponsorships. Companies have money to spend on sponsorships, however, they are focusing more on business and marketing value. This webinar will explain the primary reasons companies sponsor associations; how associations can develop sponsorship programs to meet the association’s needs AND each sponsor’s needs; and how to sell sponsorships during this time of uncertainties due to the pandemic and changing event formats. More info/register.

Host: Partnership Professionals Network and Access Marketing & Events

Presenters:

  • Dan Kowitz, Founder & CEO, JSB Partnership Consultants
  • Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC
  • Fred Hernandez, President & CEO, Access Marketing & Events
  • Mark Farmer, Vice President, Growth Strategy, Access Marketing & Events

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

brown rabbit in the grass, staring at the camera - – inspiration for a weekly list of free educational events and resources for the association community

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. The survey closes Friday, April 30. Participants get the first look at the report in July.

Spring cleaning association-style. WBT Systems suggests eleven areas probably in need of decluttering in your association, your work life, and your mind. They recommend reframing decluttering as creating space for something new, not just getting rid of things, and suggest starting with the mental clutter inside your head.  

Burnout. Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Much of what he and his commenters say about newsrooms also applies to associations.

Event legal issues. Event Farm asked a lawyer, public health expert, and event planner about vaccination requirements, waivers, codes of conduct, health screenings, and other legal issues on the minds of associations. Read their post to get answers to your legal questions and different perspectives on the assumptions driving your event decisions.

Virtual volunteers. At Associations Now, Wesley Carr, CAE, director of stakeholder engagement at the Regulatory Affairs Professionals Society, describes how they’ve rebuilt their approach to volunteering during the pandemic and shares seven ways they’re engaging virtual volunteers.

Speaker diversity. George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers, and describes what they did when they encountered session chairs with homogenous networks.

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of .orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I love this chipotle salmon recipe, but we get so much local fish from our seafood store that I hardly ever buy salmon, so I made it with golden tilefish instead. On the side, a mix of greens (chard, pac choi, radish, and others) sautéed with red onion, red bell pepper, and poblano pepper. I love having sweet potato and chipotle on the same plate, so I nuked a huge sweet potato and finished it in the toaster oven.
  • I got a great deal on Masonboro oysters so we had steamed oysters (again) with a dipping sauce of brown butter, lemon juice, and hot sauce. On the side, frozen onion rings, just because.
  • I doubled this recipe for spicy pork with asparagus and chile, and added broccoli and carrots to the veggie mix. On the side, brown rice with diced onion, broccoli stem, carrot, and garlic. Now I’m enjoying all the leftovers for lunch.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/23 at 12 p.m.* – Defeating Unconscious Bias via Neuroscience for Meeting Professionals

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. Learn how to identify situations where unconscious bias is likely to lead you and others on your meeting planning team astray in evaluating others, adapt emotional and social intelligence-informed strategies on addressing unconscious bias into your own meeting planner toolkit, and empower others in your team and organization to defeat unconscious bias through emotional and social intelligence skills to help you achieve your event goals. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/23 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE

Presenters:

  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Fri 4/23 at 3:45 p.m. – The CAE Journey: Personal Development, Professional Pride

What is the CAE? How do you earn it? Why should you earn it? How do you maintain it? Is it a certificate program or a certification? What are Domains of Practice? This presentation will also dive deeper into the role and responsibilities of being a CAE from the Code of Ethics and Conduct to acting as an Ambassador for the nonprofit community. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Cecilia Sepp, CAE, CNAP, Principal, Rogue Tulips Nonprofit Consulting & Association Management Services


Mon 4/26 at 1 p.m. – Digital Transformation (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Winnie Subramaniam  

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/27 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Tue 4/27 at 12 p.m. – Teaming Up: Build Your Growth Capacity With Strategic Staffing

Does your organization have things it wants to accomplish but lacks the staff bandwidth, experience, or expertise to do it? Learn how you can use third-party sourcing to complement and bolster your in-house capacity. From modernizing your sales and marketing tools, to launching a new learning management system, to bolstering your events team — and much more — learn how you don’t always need permanent staff to achieve permanent results. 0.5 CAE credit. More info/register.

Host: MCI USA


Tue 4/27 at 12 p.m. – “New Normal” for Association Learning CoP: Members Say – “2021 Step Up On-Line Learning”

Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) tell us what they need from us in order to learn in 2021—both what they need us to do to help them learn and what those who function as SMEs while we create courses and events need from us so they can help their fellow members get great learning. Then, work with your association colleagues on implementation ideas to meet those stated (and excited) needs. More info/register.

Host/Facilitator: Josh Yavelberg, Flying Cloud Solutions


Tue 4/27 at 12 p.m. – Are You Hybrid Ready?

Discuss if you should go hybrid because it’s trendy or because it reduces your event’s carbon footprint. Share your experience for the best online/onsite mix. Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Dominique Jansen, Founder, Words & Things
  • Mark Cooper, IACC
  • Mireia Iglesias, World Leisure
  • Evelien Aernaudts, Abbit Meeting Innovators
  • Aminda Leigh, CEO, Amros Media Solutions

Tue 4/27 at 12 p.m. – Looking Ahead: Top Legal Risks and Management Solutions for Associations in 2021

Get an overview of major risks facing associations in 2021. They will examine several significant legal risks including contracts, intellectual property, cyber concerns, Employment risks as well as implications for a return to in-person conference, meetings and events in the context of COVID-19. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

Presenters:

  • Kellie Newton of Whiteford Taylor & Preston
  • Derek Symer of AHT Insurance

Tue 4/27 at 12:30 p.m. – DEI Practitioners Social Hour: How to Build Inclusive Mentoring Programs to Support Underrepresented Leaders

Mentoring can be an effective method for supporting the inclusion and advancement of underrepresented people in a profession or organization. The mentor/mentee dynamic can also subtly reinforce societal paradigms regarding who belongs, who is an expert, and who deserves to be heard. Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. More info/register.

Host: McKinley Advisors


Tue 4/27 at 1 p.m. – Event Revenue and Sponsorship ROI

Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. Learn how to maximize ROI with strategies such as: ticketing, pricing and access strategies to optimize revenue and registration; sponsorship tier concepts and best practices; sponsor benefits that also engage and wow attendees; and what data-points to track and measure from attendees to prove ROI. More info/register.

Host: Socio

Presenters:

  • Courtney Allen from SWCS
  • Brenna McCown from ParentMap

Tue 4/27 at 2 p.m. – Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization

Creating a truly diverse, equitable, and inclusive organization is an ongoing effort that requires intentionality, interdepartmental collaboration, and an openness to learning, growth, and feedback. Learn the fundamental components of a truly diverse, equitable, and inclusive organization; how to move from good intentions to action; roadblocks you may encounter and how to work past them; and how to measure your progress for continuous improvement. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Crystal Newby, Ed.D., Director of Diversity, Equity, and Inclusion at the National Association for College Admission Counseling
  • Michael Hoffman, CEO of Gather Voices

Tue 4/27 at 2 p.m. – Creating a Successful Omnichannel Event

The Gaylord Rockies Hotel in Aurora, Co., hosted a face-to-face event as part of the hybrid Convening Leaders 2021. Learn what they did and how they learn from each event they host to improve future hybrid event experiences for their attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Tonya Almond, Vice President, Knowledge and Experience Design, PCMA
  • Michael Clarke, Director, B2B Programs & Events – U.S. & Canada, Marriott International

Wed 4/28 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Wed 4/28 at 11 a.m. – Back to the Hill as Usual – Brace Yourself for the Next 100 Days

Learn what the next 100 days and the rest of the summer have in store for the Biden-Harris Administration. With the ever-elusive Infrastructure bill, immigration, and education reforms as top priorities, we’ll do a deep dive to see the current status and where we go from here. More info/register.

Host: FiscalNote

Presenters:

  • Mary Kusler, Senior Director, Center for Advocacy, National Education Association
  • Lauren Schapker, Vice President of Legislative Affairs, American Road & Transportation Builders Association
  • Rhod Shaw, Principal and Chairman, Alpine Group
  • Janice Bashford, Senior Policy Advisor, Arnold & Porter
  • Shawn Zeller, Editor of CQ Magazine, CQ Roll Call

Wed 4/28 at 11 a.m. – Event App Bible LIVE: Ask the Experts

The Event App Bible comes to life as an interactive virtual event. This three-hour-long virtual event is for event professionals who want to maximize their use of cutting-edge mobile event technology. Our handpicked experts discuss the latest trends and share their best advice for discovering, making mobile apps the backbone of your event tech stack. 1 CMP credit. More info/register.

Host: Event MB


Wed 4/28 at 11:30 a.m. – Membership Data: Proven Strategies for Driving Your Association’s Growth

It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results. Learn what data you should be collecting from members and non-members, do’s and don’ts for data hygiene, top data and analytics you should quick gain visibility to, and what should be included in your data plan and how to keep data clean. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Membership Expert, Community Brands


Wed 4/28 at 12 p.m. – Let’s Talk Research Chats! Building Trust with (and in) Evidence

In these virtual informal gatherings, discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitator: Heidi Weber, CAE, Executive Director, Alpha Omega International Dental Society


Wed 4/28 at 12:30 p.m. – Lobbying Considerations for Nonprofits: What Your Organization Needs to Know

As nonprofits interact with every level of government to advocate for their various causes and initiatives, understanding how to utilize these systems to your ultimate benefit is vital to the success of your organization. Hear about several of the key rules and issues nonprofits need to be aware of in order to lobby with confidence, including federal and state lobbying disclosure law requirements, federal tax limits, restrictions, and requirements for 501(c)(3), 501(c)(4), and 501(c)(6) tax-exempt organizations, as well as lobbying restrictions for federal fund recipients. More info/register.

Host: Venable LLP

Presenters:

  • Lindsay Nathan, Partner, Nonprofit Organizations, Venable LLP
  • Janice Ryan, Partner, Nonprofit Organizations, Venable LLP

Wed 4/28 at 1 p.m. – Site Selection in the Post-Shutdown World

Learn how to develop an RFP strategy for destination and site selection to avoid costly surprises. Find out how to improve RFP checklists so proposals address key issues, increase awareness of news to follow and questions to ask, people to see and timing for in-person or virtual site inspections, and enhance the ability to delve deeper in assessing the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC


Wed 4/28 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/28 at 2 p.m. – Closing The Communications Gap In A Distanced Workplace

Learn about tools and processes that improve productivity, decrease employees’ frustration, improve morale, and keep your culture alive in the remote work world. Get tips on how to coach teams to use daily connectedness. Gain a deeper understanding of communications tools and how to communicate asynchronously. Identify best practices for managers to facilitate stronger communication techniques and practices in a virtual environment. Learn how to reduce staff’s frustration and time wasted stemming from miscommunication from leadership and within their work teams. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 4/28 at 2 p.m. – Getting the Message Out: Can Having a Podcast Influence Your Diversity, Equity & Inclusion Strategy? (#RealTalk Dialogue Series)

Learn how podcasts can be an effective medium to hold your organization accountable to their expressed commitment to Diversity, Equity & Inclusion (DEI). Hear how to strategically develop a podcast on the topic of DEI, starting with defining a mission and vision, which resources to consider prior to launching a podcast focused on your organization’s DEI strategy, and which tools can help you create a successful podcast promotion campaign that will appeal to a diverse audience. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Greg DeShields, Executive Director, PHL Diversity & Tourism Diversity Matters
  • Zoe Moore, CDP, Inclusive Event Strategist & Consultant, CADAZO Consulting Group

Thu 4/29 at 12 p.m. – Create a 365 Model and Experience that Wows! – NDaP Monthly Expert Series

Much of the last year required us to shift our mindset from the way we’ve always done things across our organizations. As we sought out new revenue opportunities, we found that the concept for the 365 content model had actually been developing long before the pandemic. But it requires a fundamental shift in the association business strategy. We’ll walk you through the decision framework to determine the people, process and technology required to determine if a 365 content model is right for your association and if so, how you flip this script to build a new non dues business model that makes money. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Presenters:

  • Shauna Peters, CEM, Vice President of Strategic Account Management, mdg
  • Marc Blumer, Customer Journey Architect, mdg

Thu 4/29 at 1 p.m. – The Promise of the Learning Experience Platform: What an LXP Is, Why You May Need One, and How to Choose

While many learning businesses have yet to explore Learning experience platforms (LXPs), much less implement them, they are an established fact of the learning platform landscape and their impact is likely to be significant in coming years. In this one-hour session we’ll take a closer look at what an LXP is, why a learning business might need one, and how to go about selecting the right LXP for your learning business. More info/register.

Host: Tagoras/Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Stacey Boyle, vice president of solution consulting at EdCast

Thu 4/29 at 1 p.m. – Onboarding to Activation: Hook New Members Early, Reel Them in for a Lifetime

In this panel discussion-style webinar, a group of membership professionals from both trade organizations and professional societies, will discuss what has worked, what hasn’t worked, tactics to finding the hook to get new members engaged, how the onboarding to activation cycle has changed since COVID-19 and what the cycle might look like post-pandemic. More info/register.

Host: ASAE Membership Professionals Community

Presenters:

  • Lia Zegeye, M.S. (moderator), Senior Director of Membership, American Bus Association
  • John D. Lingerfelt, Senior Manager, Membership, American Association for the Study of Liver Diseases
  • Steven B. Shivak, Director of Membership, National Asphalt Pavement Association

Thu 4/29 at 1 p.m. – Event Sponsorships in the Hybrid World: Best Practices for the Attendee & Sponsor Experience

Hear industry leaders discuss best practices surrounding the hybrid event experience for sponsors and attendees alike, plus creative planning tactics to ensure sponsor success, the value hybrid events can bring, and so much more. More info/register.

Hosts: Hubilo and BizBash


Thu 4/29 at 1 p.m. – Well-Being Tips When You’re on the Road

Work-related flying and travel is stressful. Get insight on how to improve your self-care and reduce stress while staying healthier and more productive for your events. Learn how to feel sharper when you’re on the road and live a more balanced life every day. More info/register.

Host: Prevue Meetings

Presenter: Dr. Mary Warren, Owner of Road Warrior Wellness™ and Vital Force Wellness


Thu 4/29 at 2 p.m. – Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021

Aligning the reality of packed days with shifting definitions of work/life balance and, for many, reduced resources and opportunities for traditional professional development, our learning in 2020 stemmed from hands-on experience. In this session, we will take a future-focused viewpoint. What learning approaches are most meaningful today? How do find and fund them? Align them with our new skill needs? And, of course, demonstrate our knowledge and expertise to future search committees and/or employers? Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jim Zaniello, FASAE, president and founder of Vetted Solutions
  • Shira (Harrington) Lotzar, founder, Purposeful Hire
  • Lowell Aplebaum, FASAE, CAE, IAF Certified™ Professional Facilitator, CEO, Vista Cova, LLC

Thu 4/29 at 2 p.m. – Boost Membership and Non-Dues Revenue By Becoming a Career Hub

Your members have a lot of choices of online resources they can tap into when exploring new career paths and opportunities. Learn how your association can go beyond just job postings and become a Career Hub for members. Find out how you can help members to navigate their career path, explore how their skills can translate to new career opportunities and tap into career resources that help them land their next great role. 0.5 CAE credit. More info/register.

Host: Protech Services

Presenter: Alexey Gutin, CEO, Web Scribble


Thu 4/29 at 2 p.m. – Feeding Virtual and Hybrid Events in 2021

Learn how meeting planners across the nation are using meals to drive engagement for virtual events. We’ll also discuss how to safely incorporate meals into hybrid events with attendees both in-person and online. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Serge Voronov, Enterprise Sales Executive, Grubhub


Thu 4/29 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: James (Jim) Niblock, Senior Tax Manager, CPA Department


Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Fri 4/30 at 3:45 p.m. – Learning to Swim with the Big Fish (Transitioning to Management)

Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC


Tue 5/4 at 11 a.m. – Town Hall: Ready to Return to In-Person Meetings?

Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. Join a timely and interactive discussion for considerations before making the decision to return to in-person meetings. Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Gary Schirmacher, CMP | CEO | Total Hospitality Industry Solutions (THIS)


Tue 5/4 at 12 p.m. – Engagement (Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Wed 5/5 at 11 a.m. – How to Ask the Right Questions to Improve Your Content and Drive Member Engagement

Find out how to make sure you’re asking your members all the right questions. Learn how to prepare for every member conversation, whether it’s online or IRL, the right questions to determine your members’ needs, and when it’s time to pick up the phone and call your members. 1 CAE credit. More info/register.

Host: Sidecar

Presenters:

  • Dave Will, CEO and Co-founder, PropFuel
  • Chelsea Brasted, General Manager for Sidecar

Wed 5/5 at 12 p.m. – Strengthening Component Relations: Building Culture from the Inside Out

Learn how the National Association of Professional Insurance Agents strengthened component relations, improved culture, and built a stronger brand. Hear about the effect a disjointed relationship with PIA’s state components had on culture, productivity, and results. Learn what they implemented to address those challenges, provide a voice for PIA components, and drive mutual success. 1 CAE credit. More info/register.

Host: Association Insights in Old Town aka Monthly Events in Cyberspace

Presenter: Mike Becker, CEO, National Association of Professional Insurance Agents


Wed 5/5 at 12 p.m. – Let’s Talk Research: From Data to Foresight to Transformation

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: Harnessing Evidence for Strategic Planning and Envisioning Change. More info/register.

Host: ASAE Foundation

Facilitators:

  • Bruce Arbit, Founder & CEO, Melarbit Impact Partners, Inc.
  • Wendy Mann, CAE, CEO, Commercial Real Estate Women Network

Thu 5/6 at 1 p.m. – Fueling (and Funding) Your Education Program

The change in member consumption habits and the growth of micro-learning are changing the way associations fuel and fund education programs and content strategies. Learn about opportunities that may have been overlooked by many associations going through this digital transformation. These opportunities will help to accelerate your educational offerings, increase revenues from educational programming, reduce internal staff effort for speaker and abstract management, and improve the quality and frequency of your educational event and content calendar. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President, WorkerBee.TV
  • Dawn Soukup, Director of Business Development, Planstone

Thu 5/6 at 3 p.m. – 5 Keys to Association Website Success in 2021 (and Beyond)

New technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2021 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transaction Corp.

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 5/6 at 6 p.m. – International Section Trivia Networking Happy Hour

Join your colleagues and connect virtually over your favorite beverage as you show off your knowledge of world trivia at the first-ever ASAE International Section online networking happy hour. During the one-hour event, you will participate in group activities and compete against your colleagues in rival groups, as you network in an informal online setting. More info/register.

Host: ASAE International Section

Moderators:

  • Jakub Konysz, American Society of Hematology
  • Steven Basart, Kellen

Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Gary Bendig via Unsplash