The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

The Atlantic takes a look at the death of higher education due to declining enrollment. As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. A few years ago I came up with some crazy ideas about how associations could transform higher education. They don’t seem so crazy now.

Another smarty pants who says GDPR has a silver lining—this time it’s Robert Rose from the Content Marketing Institute. He says, “It is the biggest opportunity in more than a decade for content marketers to become strategic.” Makes sense.

WBT Systems explains why the traditional way of collecting online student feedback using evaluation forms isn’t doing the job. They share seven ways to get more useful feedback about online courses, including advice from Dr. Will Thalheimer about better questions to ask on those evaluations.

Although I’m getting tired of all the hoo-hah surrounding failure, I do understand the need to talk about it. We can’t be afraid to experiment (and perhaps fail) and, most importantly, we must learn (and be able to apply what we learn) from failure. Check out Google’s practice of using “postmortems to carefully document and disseminate learnings from any mistakes.”

Some quick hits before we get to the list of free webinars:

  • Nine simple ways to optimize your website for lead generation. (HubSpot)
  • The six things you need to know from Social Media Examiner’s latest social marketing report. (Convince & Convert)
  • 18 Gmail settings that will change how you think about your inbox. I haven’t tried any of these yet. Simple needs. Have you? (Fast Company)
  • The ten most critical Google SEO success factors. (Zyppy)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/19 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/19 at 12 p.m. – Point. Click. Predict.

Artificial Intelligence (AI) and Machine Learning are changing the way we interact with technology in our everyday lives. With more data now being generated than ever before, members expect personalized experiences. Learn how AI and Machine Learning can enable associations to automate this process and predict member behaviors. More info/register.

Host: Community Brands

Presenters:

  • Sig VanDamme, Membership Software Evangelist, Community Brands
  • Rob Banwar, Account Executive, Community Brands

Tue 6/19 at 1 p.m. – The Modern Event Marketer’s Toolkit

Learn which technologies actually translate into results for event marketers, when and where to apply the best tools for your job, how to implement digital tools at your organization quickly and effectively, and which emerging tech you need to be on the lookout for. More info/register.

Host: Feathr

Presenter: Aidan Augustin, co-founder and President, Feathr


Tue 6/19 at 2 p.m. – Trends in Gaming: Harnessing eSports to Lure a Younger Generation of Attendees

Learn how technology is changing the event industry by offering new ways to engage attendees, particularly a new generation. Video games have become a big business and the spaces being built to house tournaments are an opportunity to incorporate more interactive elements in meetings. More info/register.

Host: Smart Meetings

Presenter: Robert Rippee, Director of the Hospitality Lab at International Gaming Institute, UNLV


Tue 6/19 at 2:30 p.m. – Killer Strategies to Get New Sponsors through the Door

The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new ones through the door?” Learn what attracts today’s sponsors, hear about a fantastic sales methodology, and discuss building partnerships that last. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Wed 6/20 at 9:30 a.m. – The GDPR Deadline Has Passed, Have You Done Enough? (Washington DC)

Whether you are already GDPR compliant, GDPR doesn’t affect you (for now), or somewhere in between, you can learn from the companies currently scrambling to put requirements and systems in place to become compliant. Location: Washington DC. More info/register.

Host: ATS

Presenter: William (Bill) Rankin, Compliance Manager, ATS


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 6/20 at 1 p.m. – Gamification for Events: How You Can Use Games to Increase Motivation, Learning and Networking

Learn why are games so motivating and addictive; how games can break down silos, drive engagement and build trust; the most common mistakes when creating a business game; examples of successful business games used in events; and some simple game ideas for your next event. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Bo Krüger, meeting designer and management consultant at Implement Consulting Group


Wed 6/20 at 1 p.m. – How to Rock Your Event Marketing

Learn how to decide what mix of email, social media, public relations, and other types of promotions can help your conference or tradeshow drive attendee registration and excitement. Find out how to compile a team that will execute great ideas. 1 CMP credit. More info/register.

Host: Pathable


Wed 6/20 at 2 p.m. – PowerBI Special Interest Group for Associations and NonProfits

Full agenda to come, but we will do a show and tell of two or three valuable association/nonprofit visualizations and talk about the strategy and implementation behind them. More info/register.

Hosts: Julie Sciullo, CEO, Association Analytics, and Christin Berry, CAE, Senior Director, Business Analytics, ASAE


Wed 6/20 at 4 p.m. – Encryption 101 for Nonprofits 

Encryption is rapidly becoming the preferred method for securing information. Learn the basics of how encryption works, how it’s currently used in web and email, and simple tools for using encryption to secure your devices and information. More info/register.

Host: Community IT

Presenter: Matt Eshleman, CTO, Community IT Innovators


Thu 6/21 at 11:30 a.m. – Intentional Leadership: Organizational Success through Aligning Your Aspirations with Your Operations (Alexandria VA Brown Bag)

Learn about the role of the leader in identifying and deploying purpose, the importance of culture, and on the responsibility of the leader to find the right balance between being a leader that suits both the organization and the individual leader. Hear about the difference between the operational and aspirational needs of an organization and the impacts of each on a leader’s pursuit of organizational outcomes. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall

Presenter: Christopher Smith, Certified Change Management Professional, ChangeSmith


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

It’s happened to many associations. A major corporate sponsor or partner announces at renewal time “we’re outta here”. Or, “your association isn’t in our budget for next year.” What happened? The company had been a supporter for many years and serves many of you members. More importantly, how can you fill this hole of tens of thousands (or hundreds of thousands) of dollars in the revenue budget? Join a discussion on how to help your corporate partners derive value, i.e., how to successfully recruit and retain corporate partners. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Thu 6/21 at 12:30 p.m. – The Case for Leadership: Five Essential Practices

Learn about five essential leadership practices that have emerged based on thirty years of data from over 2 million global respondents. Data will be presented from a small cohort of leaders demonstrating how the group significantly improved their ability to get productive results using these five techniques. Evidence suggests that organizations whose leaders invest in understanding and utilizing these methods can outperform organizations whose leaders do not. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: John Forbes, Leadership and Business Improvement Consultant


Thu 6/21 at 2 p.m. – Successfully Navigating International Meetings

Learn the essentials of international meeting management and how to maneuver through the ever-changing landscape to achieve meeting goals and enhance the attendee experience. Understand trends that impact international meeting management. Review key questions to include on your RFP process and specific negotiations and contract tips. Learn strategies for shipping, custom brokers, technology, and attendee pre-planning information. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Terri Woodin, CMP, VP Marketing and Global Meeting Services, Meeting Sites Resources


Thu 6/21 at 2 p.m. – Generating Year-Round Revenue with Video

Learn about the strategies you’ll need to generate revenue year-round with video. Find out how to establish an online presence with your video content, identify ways to re-purpose your video content into continuing education opportunities, and design a plan on how to monetize live and on-demand content year round. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Shane Tracy, Director of Event Services, Sonic Foundry


Thu 6/21 at 2 p.m. – How to Make Your Event a Professional Matchmaking Hub with Mobile

People become repeat attendees when they see value in your event. What better value than meeting with a like-minded individual who is either interested in what they have to say, sell or helping them further their career? Get actionable tips on how matchmaking can help your attendees make stronger and longer lasting connections. More info/register.

Host: Smart Meetings

Presenter: Kristen Carvalho, Director of Events & Content Marketing


Tue 6/26 at 12:30 p.m. – GDPR and Associations …a Month Later

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: The Trust Bridge


Tue 6/26 at 2 p.m. – Member Engagement or Old Baggage?

There’s a member engagement channel that too many associations aren’t leveraging. In fact, this channel is more often referred to as baggage. There are a number of associations who have turned the baggage into asset. The baggage we’re referring to? Hint: it is your components. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth. Hear a few stories, plus research culled from a survey of association CEOs and association benchmarking study. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • Charlotte Muylaert, Billhighway
  • Peggy Hoffman, FASAE, CAE, Mariner Management
  • Dresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development,Independent Electrical Contractors

Wed 6/27 at 1 p.m. – How to Capture Lifelong Learners: A Holistic Approach to Continuing Education

How can continuing education providers make it easier for professionals to connect with the right resources and navigate through the lifelong learning process? Learn why and how to create a lifelong competency model, how to support self-guided and directed content paths, how AI helps enhance content recommendations and analyze results, the value of digital badges and credentialing, and pricing methods that lock-in long-term subscribers. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Tamer Ali, SVP Education, Community Brands
  • Jacob B. Gold, CAE, Director, Education Development, Community Associations Institute
  • Kevin Pierce, MAT, Manager, Digital Learning, American Academy of Dermatology

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,180 other followers


Creative Commons licensed photo by Vincent van Zalinge via Unsplash.

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

In a recent post, the American Alliance of Museums asks, “Is ‘tax-exempt’ becoming a dirty word?” They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue.

If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions.

We’re one week into the new GDPR-compliant world. Ok, maybe “compliant world” is a stretch. But to help you get there, WBT Systems explains how technology partners should help their association clients comply with GDPR and provides some tips on what you should do on your own end.

Your brain needs you to read every day. A typical Reid-a-book maxim but this time it’s Thomas Oppong at The Startup who’s saying it. He also provides the scientific reasoning behind this common sense advice.

Some quick hits before we get to next week’s free webinars:

  • In December, Google increased the number of allowable characters in SEO meta descriptions, but then they changed their mind. “Google giveth, Google taketh away.” (Moz)
  • How HubSpot uses blogging to rank #1 on Google. (HubSpot)
  • Email is the overlooked backbone of successful content marketing and SEO strategies. (Marketing Land)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 6/11 from 8:30 a.m. to 6:15 p.m.* – PCMA Education Conference Live Online

The PCMA Digital Experience Institute will be livestreaming two full days of sessions from this year’s conference. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. CMP credits. More info/register.

Host: PCMA Digital Experience Institute

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/12 from 8:30 a.m. to 6:15 p.m. – PCMA Education Conference Live Online

The PCMA Digital Experience Institute will be livestreaming two full days of sessions from this year’s conference. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. CMP credits. More info/register.

Host: PCMA Digital Experience Institute


Tue 6/12 at 12 p.m. CST – Chapter Roundtable in Rosemont IL (new roundtable location!)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Tue 6/12 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI. More info/register.

Host: rasa.io

Presenter: Jared Loftus, rasa.io


Wed 6/13 at 12 p.m. – Content as Engagement: How to Make Your Website Insanely Relatable

Video or interview? Blog or press release? Learn how to choose the best content to connect deeply with any key stakeholders on your website.

More info/register.

Host: Elevation

Presenter: Ben Bisbee, Rhinocorn Consulting


Wed 6/13 at 3:30 p.m. – Ask Us Anything About Components (Silver Spring MD Idea Swap)

Having the right component structure with the right support is a secret to maximizing member engagement. So let’s talk! Our pack of SMEs (subject matter experts) include an association CEO, two cool peeps who turned the tables and created a collaborative chapter model, and one who’s an executive director for a chapter and co-author of the 2016 Chapter Benchmarking research and the Chapter of Future Model. They will respond to any chapter/component questions and challenges attendees are facing and want to discuss. 1 CAE credit. Location: Silver Spring MD. More info/register.

Organizer: ASAE Component Relations Section

Presenters:

  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Lindsay Currie, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society (RAPS)
  • Wes Carr, Senior Manager, Chapter and Volunteer Relations, Regulatory Affairs Professionals Society (RAPS)
  • Peggy Hoffman, President, Mariner Management

Thu 6/14 at 12 p.m. – Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Every organization wants to provide its chapters with the tools and programs they need to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective isn’t always a good fit at the local level. Learn how to use the ‘trickle up’ approach to identify the best programs for consideration, different approaches to driving programs at a national level, and best practices when expanding a chapter-level program. 1 CAE credit. More info/register.

Host: Billhighway


Fri 6/15 at 1 p.m. – The State of Marketing in 2018: Where We Are & Where We’re Going

Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry. Which strategies are marketers using? What’s actually working? Get a breakdown of the data and actionable strategies to help you overcome your top marketing challenges.​ More info/register.

Host: American Marketing Association

Presenter: Nora Snoddy, Director of Marketing, Emma


Tue 6/19 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 6/20 at 2 p.m. – PowerBI Special Interest Group for Associations and NonProfits

Webinar details TBA. More info/register.

Hosts: Julie Sciullo, CEO, Association Analytics, and Christin Berry, CAE, Senior Director, Business Analytics, ASAE


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

It’s happened to many associations. A major corporate sponsor or partner announces at renewal time “we’re outta here”. Or, “your association isn’t in our budget for next year.” What happened? The company had been a supporter for many years and serves many of you members. More importantly, how can you fill this hole of tens of thousands (or hundreds of thousands) of dollars in the revenue budget? Join a discussion on how to help your corporate partners derive value, i.e., how to successfully recruit and retain corporate partners. Location: Washington DC. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,180 other followers


Creative Commons licensed photo by Hans Haak via Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

Forget robots, keep your eye on old people—they’ll help companies thrive, says Tyler Cowen. No surprise. Many Boomers can’t afford to retire and they’ve got lots of wisdom and life experience yet to contribute.

Because those Boomers will likely need to update their skills at some point, associations shouldn’t write them off any time soon. Figure out what your aging members need so they turn to you first for education.

Fast Company says email is the next great media platform. Since email is my main source of news and intellectually stimulating reads, I believe it’s already a great media platform. FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read.

Once again, DelCor is making the IT department’s job easier by providing a comprehensive employee termination IT checklist—all the things you have to take care of when an employee is fired or quits. Keep it by the cardboard boxes.

If your content marketing isn’t producing the results you expected, you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. They think if they publish it, somehow the audience will find it. It doesn’t work that way.

Some quick hits before we get to the list of free webinars:

  • Tech analyst Mary Meeker did her famous (among geeks) annual presentation this week. (Recode)
  • Rethink your marketing and PR tactics: 53% of journalists in the U.S. don’t use press releases to find new story ideas. (PR Daily)
  • Another sign of the deplorable state of cable news: a study found 5,000 people may have died from Hurricane Maria in Puerto Rico, but cable news—CNN, MSNBC and Fox—focused on the trivial Roseanne story instead. (Media Matters)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 6/5 at 11 a.m.* – Doing Business in India

Join a discussion of BICSI (a professional association supporting the information and communications technology community industry) activities in India. Hear about BICSI’s experience in India and recent strategic discussions with BICSI volunteers there. More info/register.

Host: ASAE International Section

Presenter: Paul Weintraub, RCDD, ESS, RTPM, TECH, CAE, Vice President of Global Development & Support

*All times are Eastern Standard Time unless otherwise noted.


Tue 6/5 at 1 p.m. – What’s All the Fuss Over Micro-Credentialing?

Are you like many other association professionals trying to grasp at all the latest buzz words: micro-credentialing, micro-learning, digital badges, etc.? Learn about the emerging trends in the certification/education space, ways to increase the value of your program by incorporating one of these trends, and other new and innovative ways other organizations are offering their education. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Keith and Adrienne Segundo, founders, Limitless Association Solution Resource


Tue 6/5 at 2 p.m. – From Hype to Help: Associations and the Future of Learning and Work

The future of learning and work will look vastly different in the future. The profound implications of accelerating technology adoption, an aging workforce, economic inequality and other factors will see to that. If associations are going to be influential contributors to shaping that future, however, their decision-makers will need to shift current thinking in fundamental ways, steer clear of counterproductive hype and focus on how their organizations can meaningfully help their current and future stakeholders thrive in this dynamic environment. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jeff De Cagna, founder, Foresight First LLC


Tue 6/5 at 3 p.m. – Crisis Management

If you don’t think your organization is vulnerable to a man-made or natural crisis in this day and age, think again. Learn from communication experts and business event peers on the smart practices of crafting and executing a strong crisis management plan. Find out how to assess the strengths and weaknesses of your organization’s plan, craft appropriate messaging for all stakeholders and event participants, and determine next steps for how to further develop your plan to ensure seamless execution. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Nick Willis, Regional Security Manager for Cisco Systems
  • Luca Favetta

Wed 6/6 at 12 p.m. – AMC Client Agreements: Best Practices

Learn about the primary elements of successful agreements between AMCs and their clients, including the scope of services and how to avoid scope creep, hybrid management situations, contract length options, contract termination and the effects of same, protecting confidential information, reciprocal indemnification, intellectual property issues, management company evaluations, and dispute resolution. More info/register.

Host: ASAE AMS Section Council

Presenter: C. Michael Deese, partner, Howe & Hutton


Wed 6/6 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 6/6 at 1 p.m. – Amplify Your Fundraising Events: Get the Latest Donor Trends and Preferences

Learn the top reason donors attend events, along with expectations they have of fundraising events. Find out how event experiences impact donations, how technology can improve fundraising events, and the importance of engagement before and during events, as well as post event follow-ups. More info/register.

Host: Community Brands

Presenters:

  • Rich Dietz, Fundraising Strategist
  • Dianne Kleber, Event Strategist

Wed 6/6 at 2 p.m. – The Essential Guide to Event Management Technology

Hear specific examples about what it really means to replace manual process with event tech and how doing so will make your job easier, deliver better experiences for attendees and positively impact your organization’s bottom line. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Rachel Andrews, Director, Meetings & Events, Cvent


Thu 6/7 at 11 a.m. – Setting Goals to Execute Your Strategy

Hear about research on how leaders can set goals that best help a company to translate its strategy into results. Learn how traditional goal management can actually impede strategy execution; why FAST—frequent, ambitious, specific, transparent—goals are better than SMART ones; how to set goals that best encourage alignment across teams and individuals; and the importance of making goals transparent. More info/register.

Host: MIT Sloan Management Review

Presenters:

  • Donald Sull, senior lecturer, MIT Sloan School of Management
  • Paul Michelman (moderator), editor in chief, MIT Sloan Management Review

Thu 6/7 at 1 p.m. – What Nonprofits Need to Know About Digital Currency

Learn what digital currency is and what it might mean for your organization. Hear how Bitcoin and other currencies affect nonprofits, from donations to payments for programs and services to investments, and whether it’s a passing fad or lasting change. Find out what you need to know in order to evaluate whether digital currency is worth your attention; its risks and benefits; what you need in place in terms of technologies, policies, and procedures in order to accept digital currency; and what responsibilities nonprofits have to educate their constituents about the advantages and risks of digital currency. More info/register.

Host: Idealware

Presenters:

  • Evan Paul (moderator), VP of Products at Guidestar
  • Jesus Pizarro, VP of Financial Innovation at Heifer International
  • Nandini Harihareswara, Digital Ecosystem Broker at UNCDF
  • Paul Lamb, Principal of Man on a Mission Consulting

Thu 6/7 at 2 p.m. – The Internet of Things and Its Impact on Exhibitions and Events

Learn about the Internet of Things, one of the most revolutionary developments taking place around the world today, and the latest products and current opportunities for meeting planners and suppliers. From wearable technology to augmented reality, from smart building to diagnostic tools that help make sense of the vast new streams of data, hear practical advice on how to enhance your current business practices and give you insights into the changes you will need to make in the near future to keep up with your competitors. More info/register.

Host: Smart Meetings

Presenter: Corbin Ball, CSP, CMP, DES, MS


Thu 6/7 at 3 p.m. – Look to the Future: Serving Members and Customers Better by Anticipating Their Needs (Reston-Loudon VA Idea Swap)

Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington/National Capital Community

Moderator: Lesley Boucher, ORI


Fri 6/8 at 1 p.m. – Webinars: Trends, Best Practices, and Avoiding Pitfalls

Learn how to take your webinars to the next level by understanding current webinar trends, applying best practices provided by our clients’ success stories, and implementing learnings from real client use cases, adapting them to the needs of your attendees. More info/register.

Host: Blue Sky eLearn

Presenters:

  • Renee Latimer, MBA, DES, Senior Manager for Meetings Technology, American Dental Education Association
  • Jennifer London, Content Director, Diversity Best Practices
  • Donna Wegener, Executive Director, National TB Controllers Association

Tue 6/12 at 12 p.m. CST – Chapter Roundtable in Rosemont IL (new roundtable location!)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Tue 6/12 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI. More info/register.

Host: rasa.io

Presenter: Jared Loftus, rasa.io


Wed 6/13 at 3:30 p.m. – Ask Us Anything About Components (Silver Spring MD Idea Swap)

Having the right component structure with the right support is a secret to maximizing member engagement. So let’s talk! Our pack of SMEs (subject matter experts) include an association CEO, two cool peeps who turned the tables and created a collaborative chapter model, and one who’s an executive director for a chapter and co-author of the 2016 Chapter Benchmarking research and the Chapter of Future Model. They will respond to any chapter/component questions and challenges attendees are facing and want to discuss. 1 CAE credit. Location: Silver Spring MD. More info/register.

Organizer: ASAE Component Relations Section

Presenters:

  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Lindsay Currie, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society (RAPS)
  • Wes Carr, Senior Manager, Chapter and Volunteer Relations, Regulatory Affairs Professionals Society (RAPS)
  • Peggy Hoffman, President, Mariner Management

Thu 6/14 at 12 p.m. – Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Every organization wants to provide its chapters with the tools and programs they need to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective isn’t always a good fit at the local level. Learn how to use the ‘trickle up’ approach to identify the best programs for consideration, different approaches to driving programs at a national level, and best practices when expanding a chapter-level program. 1 CAE credit. More info/register.

Host: Billhighway


Tue 6/19 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,180 other followers


Creative Commons licensed photo by Kevin Noble on Unsplash.

The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

Let’s start with this useful article by Alan Hoffler for both speakers and meeting planners about the questions a speaker should ask the planner before the event. By the way, if you’re looking for a speaker on speaking or a speaking trainer/coach, Alan’s your guy. I’ve seen him in action and he’s pretty darn great.

I don’t expect sites like Forbes to have quality articles—isn’t that sad?—but this one on building a content strategy is full of solid advice for any type of organization.

Gini Dietrich at Spin Sucks explains how to develop an interesting and effective thought leadership content strategy. Share your brilliance!

Who doesn’t love free samples? Give your prospects and members a taste of your online learning programs, says WBT Systems. After experiencing what you have to offer, they’ll come back for more as paying customers.

The Association for Vascular Access improved chapter data tracking and sharing, communication with chapters, and relationships with chapters. How? A chapter advisory task force helped but essentially they did it by not being afraid of the unknown and really listening to chapter leaders—Billhighway shares the details.

AIGA wants to double the number of female design leaders so it launched the Double or Nothing movement. They intend to “achieve gender equality by closing the wage gap, creating a supportive community, and holding organizations accountable.” Hey, did I just scoop Associations Now on this one? Heh heh.

Some quick hits before we get to the list of free webinars:

  • Are octopuses from outer space? The theory is not as loony as it sounds. (Quartz)
  • It’s good to see neighbors winning their case against the foul stinking manure spray and lagoons of North Carolina’s industrial pig farmers. (The Guardian)
  • If you’re one to make noise, I’m not, this is a cause to get loud about. These poor women have been through enough: Boko Haram survivors starved and raped by Nigeria’s military, per an Amnesty International report. #TheyBetrayedUs (The Guardian, again)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/29 at 12:30 p.m.* – Why Hire eLearning Business Consultants

Learn why your association might want to hire a consultant prior to setting up an online learning business, criteria to use to differentiate the consultants you are choosing from, and the common issues organizations need help with. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters: Jon Aleckson, CEO, and Andy Hicken, Director of Quality and Strategy, Web Courseworks

*All times are Eastern Standard Time unless otherwise noted.


Tue 5/29 at 2 p.m. – How to Grow Your Organization by Getting Lots and Lots of Traffic to Your Website

Find out how to attract new members, volunteers, and donors by getting your website pages to the top of Google’s search results, including: the nine simple changes that will bump your articles to the top of Google’s search results, a simple playbook you can use to drastically improve your traffic this week, and the seven best practices to create the perfect article. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, Wild Apricot


Wed 5/30 at 1 p.m. – Master the Art of Planning International Meetings

Get a comprehensive list of essentials to consider when planning an international meeting. Gain a basic understanding of cultural differences in business. Know where and how to find information. Have more self-confidence in planning international meetings. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: meetings industry expert, speaker and author Eric Rozenberg


Wed 5/30 at 2 p.m. – Translating Your Planner Personality into Personal Attendee Experiences

Find out how understanding your planner personality can translate into memorable experiences for your attendees. Uncover why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience; and learn how event technology can make all of this possible. More info/register.

Host: BizBash

Presenter: Myllisa Patterson, Cvent


Thu 5/31 at 1 p.m. – From Policy to Performance: Ensuring Successful Teleworking

In an environment where virtual employees are becoming the norm, it’s essential that your association is intentional around creating the right policy, framework and engagement for your teleworking team.  During this webinar, we’ll discuss best practices for creating a telework policy that reflects and helps thrive your culture; while also highlighting successes and lessons learned from other organizations along this journey. More info/register.

Host: ASAE FBO Section Council

Presenter: Heather de la Riva, SPHR, SHRM-SCP, sHRBP, Director of Virtual Outsourcing, Nonprofit HR


Thu 5/31 at 2 p.m. – New European Union Data Privacy Laws Could Cost Your Company Money (rebroadcast)

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulations (GDPR) or face fines when it becomes enforceable. This could mean changes to the way you currently collect and disperse data and adjustments to the data you currently store. This session, originally presented at Convening Leaders in January of 2018, will arm you with critical information to aid in ensuring your organization’s full compliance with the regulations in effect on May 25. 1 CMP credit. More info/register.

Host: PCMA


Wed 6/6 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Tue 6/12 at 12 p.m. CST – Chapter Roundtable in Rosemont IL (new roundtable location!)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Thu 6/14 at 12 p.m. – Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Every organization wants to provide its chapters with the tools and programs they need to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective isn’t always a good fit at the local level. Learn how to use the ‘trickle up’ approach to identify the best programs for consideration, different approaches to driving programs at a national level, and best practices when expanding a chapter-level program. 1 CAE credit. More info/register.

Host: Billhighway


Tue 6/19 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 6/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 6/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,180 other followers


Creative Commons licensed photo by Ugne Vasyliute on Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources & events for CAEs, association staff & others in the #assnchat community

Maybe it’s time to get rid of the words “sponsor” and “sponsorship,” and while we’re at it, let’s 86 the old-fashioned mindset that sponsors are members you milk in return for signage and program mentions. Touching a nerve? Good.

Bruce Rosenthal is nicer about all of this. He has a few suggestions on how associations can increase the likelihood of a successful corporate partnership. Now that’s a word I can get behind: “partnership.” Among other things, Bruce runs the Partnership Professionals Network—check out the PPN Ideas Exchange listed below for Wednesday. Bruce said, “Moving from transactional sponsorships to engaging partnerships with companies is a big culture change for some associations … from the CEO on down.” It sure is. And it’s past time for that change.

A few months ago, WBT Systems wrote about partnering with companies whose sponsorship and involvement will add value to your online learning programs. This week, they’re talking about another partnership opportunity: selling online education in bulk to corporate members. On the surface, bulk sales might seem transactional but it’s really about building relationships and meeting each other’s needs.

Get your website ready for GDPR with this checklist from Bean Creative.

Want to experiment with new ideas at your association? In a three-part series, rasa.io explains how to develop, market and roll out a trial program.

Some quick hits before we get to the list of free webinars:

  • Check out these photos of bioluminescence giving the California coastline an eerie blue glow. (The Guardian)
  • I’ve been transcribing my March 2001 journal from when I traveled via Amtrak Coast Starlight sleeper car from LA to Seattle… Did you know the Coast Starlight and Pacific Surfliner go right along the California coast? I mean right along, nothing between the tracks and the ocean. Need to decompress? That’s what you should do, or the California Zephyr through the Sierra and Rockies. Yes, I had a train phase. (Amtrak)

Off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 5/21 at 9 a.m.* – Europe Today: What Associations Need to Know

The European Union is placing high emphasis on key topics that will influence how global associations work with and in Europe. In this panel discussion, industry experts will dive into global association case studies and provide insight into why a global presence is needed, how management is conducted on a global scale; and how to deal with barriers and challenges. 2 CAE credits. More info/register.

Host: ASAE

*All times are Eastern Standard Time unless otherwise noted.


Tue 5/22 at 1 p.m. – Get More in the Door: How to Increase Event Attendance

The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Hear about best practice marketing tactics for before, during, and after events; alternative channels which are now (or will be) the new norm; and how to extend and harness the power of your live events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent
  • Alyssa Peltier, Customer Marketing Manager, Cvent

Tue 5/22 at 1 p.m. – How to Use Social Media and Event Technology to Grow your Event Community

Explore the best social media channels that resonate with your community. Discover technology tools that can help you manage community growth. Develop guidance for community managers and members to thrive. Learn how to maximize your chances of successful community growth. Define what success looks like and how to measure it. More info/register.

Host: Event Manager Blog

Presenter: Miguel Neves, Head Chef, Social Media Chefs


Tue 5/22 at 2 p.m. – Reporting from Meetings Today Live! in St. Louis (Association Chat)

Join/listen/watch the chat.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 5/22 at 2 p.m. – Managing Food Allergies and Menu Planning with Ease

Uncover the truth about food allergies and accommodating them at your meetings and events. Engage in exercises to support you in the menu planning process. Discover ways to serve your conference attendees in an all-inclusive way. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Angela Gaffney


Wed 5/23 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

Join a discussion on tips for corporate partner contracts and ways to engage your corporate partners’ employees. Location: Washington DC. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network 


Wed 5/23 at 12 p.m. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE Small Staff Association Professionals


Wed 5/23 at 12 p.m. – Not-for-Profit Survey Highlights: Cybersecurity, Risk Management & More

Hear about the key findings from CohnReznick’s Not-for-Profit Survey, including a deep dive into two areas that are of increasing concern for exempt organizations: cybersecurity and risk management. More info/register.

Host: CohnReznick


Wed 5/23 at 1 p.m. – How to Scale Online Learning: B2B Market Strategies for Associations

Learn how to sell online learning content in bulk through your corporate customers/members. Find out how to build a viable business model for bulk sales; develop effective pricing and marketing strategies; compare tradeoffs of selling through sales reps versus online channels; delegate content administration, reporting and user provisioning; integrate core learning systems with CRM platforms and other operational applications; and achieve internal buy-in, drive project momentum and maintain organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research
  • Linda Bowers, CTO, WBT Systems

Wed 5/23 at 1 p.m. – Are You Getting the Most out of Your Data?

You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. Learn how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action. More info/register.

Host: ReviewMyAMS

Presenters:

  • Teri Carden, CEO, ReviewMyAMS
  • Chris Capistran, President, Cobalt

Thu 5/24 at 11 a.m. – How to Create an Amazon Echo Flash Briefing for Your Association (Association Chat)

[DR note: Now this is cool!] Join/listen/watch the chat.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 5/24 at 1 p.m. – Personalization for Associations: Creating a Seamless Digital Experience for Your Members

Learn how personalization can increase engagement online for membership associations and nonprofits. Get an overview on how to begin exploring personalization. No prior background on the subject is required to attend. More info/register.

Host: Unleashed Technologies

Presenters:

  • Michael Spinosa, CEO, Unleashed Technologies
  • Jason Currier, Director NGO Mid-Atlantic, Acquia

Thu 5/24 at 2 p.m. – Best Practices, Tools, and Resources to Stop Room Block Poaching

Gain powerful insight into the industry-wide effects of poaching on our industry, who is affected and how. Identify the various ways poachers can adversely affect your workload, reputation, and budgets, through pilfering of hotel rooms and other revenue opportunities from your event. Learn and share best practices for dealing with the effects of poaching and dealing with the perpetrators. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Owen, founder, EventGenuity, LLC


Wed 5/30 at 2 p.m. – Reach Your Audience: Your Guide to Micro-Influencers

Join/listen/watch the chat.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 5/31 at 1 p.m. – From Policy to Performance: Ensuring Successful Teleworking

In an environment where virtual employees are becoming the norm, it’s essential that your association is intentional around creating the right policy, framework and engagement for your teleworking team.  During this webinar, we’ll discuss best practices for creating a telework policy that reflects and helps thrive your culture; while also highlighting successes and lessons learned from other organizations along this journey. More info/register.

Host: ASAE FBO Section Council

Presenter: Heather de la Riva, SPHR, SHRM-SCP, sHRBP, Director of Virtual Outsourcing, Nonprofit HR


Thu 5/31 at 2 p.m. – New European Union Data Privacy Laws Could Cost Your Company Money (rebroadcast)

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulations (GDPR) or face fines when it becomes enforceable. This could mean changes to the way you currently collect and disperse data and adjustments to the data you currently store. This session, originally presented at Convening Leaders in January of 2018, will arm you with critical information to aid in ensuring your organization’s full compliance with the regulations in effect on May 25. 1 CMP credit. More info/register.

Host: PCMA


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,180 other followers


Creative Commons licensed photo by Joshua Hoehne on Unsplash.

The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. He reveals what association execs and IT leaders (having been one himself) consider before giving a project the greenlight.

Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. for Toronto.

The online learning experience is more effective and enjoyable when an online community is part of the mix. WBT Systems shares 12 ways to increase student participation in online discussions.

Some quick hits before we get to the list of free webinars:

  • Beware the scam of the week: phishing attacks using GDPR as bait. (KnowBe4)
  • Would your senator or rep fall for a phishing attack? Do they even know what phishing or GDPR is? Dammit, we need technically literate legislators. Yes, throw the bums out! (Om Malik)
  • A breakdown of the elements of an effective tweet, except they forgot the most important one – value to the reader, duh. (Hootsuite)

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/15 at 12 p.m. – Chapter Roundtable in Washington DC

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Standard Time unless otherwise noted.


Tue 5/15 at 12 p.m. – The Three Essential Elements of Effective Inbound Strategy

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. But your inbound engine can’t function without the right foundation. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. More info/register.

Host: New Breed

Presenter: O’Keefe Foster, Inbound Advisor, New Breed


Tue 5/15 at 1 p.m. – Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint

Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Hear about a tried and true email campaign timeline to drive maximum registrations and automation hacks to engage at the right time and make your job easier. More info/register.

Host: American Marketing Association

Presenters: Jill Guest, Sr. Customer Growth Marketing Manager, and Ellie Johnson, Marketing Operations Associate, SendGrid


Tue 5/15 at 2 p.m. – What Event Planners Need to Know About GDPR

Does all this noise about GDPR matter to you, the event planner? It does if you are handling the personal data of EU citizens who attend your events or work in an EU company for any of your upcoming events. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. 1 CMP credit. More info/register.

Host: Pathable


Tue 5/15 at 2 p.m. – Big, Small, and Everything in Between: Tech Trends for All Events

Learn about event technology trends suited for events large or small and on any budget. Walk away with some ideas you can implement right away, along with some long term strategies to begin integrating into your event planning. More info/register.

Host: Smart Meetings

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Wed 5/16 at 8:30 a.m. – DC-Area Partnership Professionals Network Idea Exchange (Alexandria VA)

Join a discussion on what, why, when, and how to track corporate partnerships. Location: Alexandria VA. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Wed 5/16 at 12 p.m. – Chapter Roundtable in Alexandria VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 5/16 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But, this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, execute winning member-facing strategies, improve your member’s experience by mining the right data, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 5/16 at 2 p.m. – GDPR: Is Your Event Ready?

Learn how GDPR will affect the data you currently store, how event marketing will be impacted by GDPR, and how can you continue to grow your event under GDPR. More info/register.

Host: Bear Analytics

Presenters:

  • Joe Colangelo, CEO, Bear Analytics
  • Bryan Clark, Associate, Vedder Price

Wed 5/16 at 2 p.m. – Traits of an Effective Board

Hear about the most important traits of an effective volunteer board, based on a study published in early 2017 by AH and Kaiser Insights. Learn how to define an engaged board and ensure effective board outcomes. Learn about the importance of board chair and association staff leader relationships, and the traits of a low-functioning board vs. traits of a high-functioning board. 1 CAE credit. More info/register.

Host: Association Headquarters

Presenters: Mike Dwyer, CAE and Kelly Mariotti, CAE


Wed 5/16 at 4 p.m. – Nonprofit Development Operations and Technology

Hear about the challenges facing modern development/fundraising operations. More info/register.

Host: Community IT


Thu 5/17 at 11:30 a.m. – Association Video: Trends, Creative Techniques and Rules of Member Engagement (Alexandria VA Brown Bag)

Hear about multiple case studies of association video campaigns that are used for membership, communications and events. Learn about new trends for 2018, how associations are crafting their messages to get better engagement and ROI, and how associations are marketing to their more seasoned members vs. millennials and how that message should differ. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Alexandria Brown Bag Professional Development & Networking

Presenters: Tom Madden, Executive Producer / President, and Bryan McLamara, Video Production Manager, Visual Impact Productions


Thu 5/17 at 11:30 a.m. – Growing Digital Member Engagement (Washington DC)

How can you cut through the noise and develop a web strategy that grows your digital presence and keeps your members engaged? Learn how to implement long-term digital marketing best practices for web growth, foster an engaging community for current and potential members to interact, and improve visibility of your mission with better website performance. 1 CAE credit. Location: Washington DC. More info/register.

Hosts: Americaneagle.com and Higher Logic


Thu 5/17 at 12 p.m. – Chapter Roundtable in Reston VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 5/17 at 12 p.m. – Election-Year Opportunities for Nonprofits (Washington DC & webinar)

With the 2018 election cycle underway, now is the perfect time to learn ways that your organization can be more involved in the political process while still complying with tax and campaign finance laws. Learn how to identify meaningful ways to maximize your organization’s impact during this critical election year. Location: online & Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Cindy M. Lewin (moderator), Partner, Nonprofit Organizations Practice, Venable LLP
  • Ronald M. Jacobs, Partner and Co-Chair of Venable’s Political Law Practice, Venable LLP
  • Lawrence H. Norton, Partner, Chair of Venable’s Government Division, and Co-Chair of Venable’s Political Law Practice, Venable LLP

Thu 5/17 at 1 p.m. – Building Capacity: How to Staff (or Contract) for Online Learning Success

Learn about typical types of roles involved in online learning (e.g., roles to support technology platforms, roles to create content, and roles in business development), tasks and responsibilities those roles typically perform, and key factors in deciding what to handle in house, what to contract for, and what to outsource entirely. Hear ideas for how to make the case for more dollars to support new or additional resources. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras
  • Michele Windsor, Vice President, Professional Services & Account Management, Learning Solutions, Community Brands

Thu 5/17 at 1 p.m. – The Digital Tipping Point: Online Fundraising and Giving Trends

Join experts as they walk through online fundraising, giving trends and tools for your organization to leverage when optimizing users’ digital experiences. Gain maximum return on donor engagements by accommodating their personalization preferences. More info/register.

Host: Community Brands

Presenters: Brandy Keller, Director of Product Marketing, and Rich Dietz, Fundraising Strategist, Community Brands


Thu 5/17 at 2 p.m. – Your GDPR Questions Answered

Get answers your questions about the implications of the new General Data Protection Regulation (GDPR) for your organization. More info/register.

Host: rasa.io


Thu 5/17 at 2 p.m. – How to Create Smart Financial Services and Insurance Meetings

Compliance considerations, regulations and business objectives govern financial services and insurance industry meetings. Learn how to use what makes meetings within the financial services and insurance industry unique to enhance your meetings. Review the essentials for successful meetings that support internal client goals and company objectives. Discover resources for best practice sharing and new, innovative ideas and how to use them to engage your attendees. More info/register.

Host: Smart Meetings

Presenters:

  • Caryn Taylor Lucia, VP of Corporate Events, SEI Investments
  • Koleen Roach, Director of Meetings & Conference Management, Securian Financial Group
  • Karyn Evans, Manager, Sponsorships, Meetings & Events, Allianz

Wed 5/23 at 12 p.m. – DC-Area Partnership Professionals Network Idea Exchange (Washington DC)

Join a discussion on tips for corporate partner contracts and ways to engage your corporate partners’ employees. Location: Washington DC. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Wed 5/23 at 1 p.m. – How to Scale Online Learning: B2B Market Strategies for Associations

Learn how to sell online learning content in bulk through your corporate customers/members. Find out how to build a viable business model for bulk sales; develop effective pricing and marketing strategies; compare tradeoffs of selling through sales reps versus online channels; delegate content administration, reporting and user provisioning; integrate core learning systems with CRM platforms and other operational applications; and achieve internal buy-in, drive project momentum and maintain organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research
  • Linda Bowers, CTO, WBT Systems

Wed 5/23 at 1 p.m. – Are You Getting the Most out of Your Data?

You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. Learn how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action. More info/register.

Host: ReviewMyAMS

Presenters:

  • Teri Carden, CEO, ReviewMyAMS
  • Chris Capistran, President, Cobalt

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Andy Reago & Chrissy McClarren on Wikimedia Commons.

The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

Everyone’s understandably stressed out about GDPR. It will change how most organizations do business, but that’s a good thing in the long-run for all of us. DelCor’s David DeLorenzo points out the silver lining to GDPR as well as other data issues you must reckon with.

A Harvard geneticist said the first person who will live to be 150 has already been born. What happens when people have to prepare for 100-year careers? A short Axios article provides much to wonder about.

WBT Systems is finishing up a series of posts about working with instructional designers. But what if you can’t afford an instructional designer? No worries, they’ve got options for you.

Last week I shared life advice from someone’s 90 year old grandmother. This week someone’s grandfather is sharing his life lessons. I expect you all to start listening to me soon. I know some things! Nah, give me 20 years or so, then I’ll bend your ear.

Some quick hits before we get to the list of free webinars:

  • Heh heh, some Londoners were tricked into signing over their firstborn children—an old story but it shows the dangers of agreeing to Terms and Conditions without reading them. I shouldn’t laugh, I don’t always read them either. (The Guardian)
  • 27 useful things you didn’t know Chrome could do (Fast Company)

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week.

Now, the main event: free professional development events for the association community. It’s a short list this week. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 5/7 to Fri 5/18 – Documenting Membership Processes and Procedures Challenge: A 10-Day Online Challenge for Membership Professionals to Document Processes

If your membership staff had to take a long period of leave or left your business, could someone come in and continue membership management processes and procedures without missing a step? Documenting the processes and procedures in an intentional and practical way is crucial to ensuring your membership program performs effectively and efficiently throughout the year. More info/register.

Hosts:

  • Dan Ratner, Membership Strategist, The Next Steps, LLC
  • Nicole Ratner CAE, CMP, Owner, The Next Steps, LLC
  • Lisa Shaugnessy, Founder & Principal Consultant, inkerB Consulting, LLC

Tue 5/8 at 11 a.m.* – The Road to GDPR Compliance: People, Process, and Technology

Learn what you need to consider on the road to GDPR compliance, with a focus on the people, process, and technology involved. Find out what GDPR is and who it affects; the key challenges for most organizations; what minimum requirements must be reached for compliance; how to assess where personal data is stored and may be implicated; how to review and revise policies and notices directed at members and business partners; internal protocols and processes regarding access to data, data retention, information security, incident response, access requests, etc.; and ongoing record-keeping requirements. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Matrix Group, and Ryan Costello, Operations Manager, Europe, eTERA Consulting

*All times are Eastern Standard Time unless otherwise noted.


Tue 5/8 at 2 p.m. – Ask the Legal Expert: Your Burning Contract Questions

Receive expert insight on your most critical contract concerns, including renovation, competitors, rate parity, cancellation and attrition; how to draft clauses that will work for the hotel and your group; and what clauses hotels are more likely to accept to meet your needs. More info/register.

Host: Smart Meetings

Presenter: veteran hotel attorney Lisa Sommer Devlin, JD


Tue 5/8 at 2 p.m. – What Event Planners Need to Know About GDPR

Does all this noise about GDPR matter to you, the event planner? It does if you are handling the personal data of EU citizens who attend your events or work in an EU company for any of your upcoming events. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. 1 CMP credit. More info/register.

Host: Pathable


Thu 5/10 at 2 p.m. – Secrets of Successful Travel Management

Learn about the key areas and benefits of managed travel, including best practices on policies, procedures, preferred supplier strategies, safety, technology tools, trends, performance and more. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mike MacNair, Senior Vice President, Mid Atlantic, Direct Travel, Inc.


Thu 5/10 at 2:30 p.m. – How Non-Salespeople Can Be Great at Selling 

Leveraging an association’s technical specialists (even the CEO) is a great sales tactic and builds a membership culture within the organization. Many associations have technical experts who possess valuable industry knowledge and can greatly enhance your membership recruitment endeavors. Learn how to help these “non-salespeople” sell. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Tue 5/15 at 12 p.m. – Chapter Roundtable in Washington DC

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 5/15 at 12 p.m. – The Three Essential Elements of Effective Inbound Strategy

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. But your inbound engine can’t function without the right foundation. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. More info/register.

Host: New Breed

Presenter: O’Keefe Foster, Inbound Advisor, New Breed


Wed 5/16 at 8:30 a.m. – DC-Area Partnership Professionals Network Idea Exchange in Old Town (Alexandria VA)

Join a discussion on what, why, when, and how to track corporate partnerships. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Wed 5/16 at 12 p.m. – Chapter Roundtable in Alexandria VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 5/16 at 2 p.m. – GDPR: Is Your Event Ready?

Learn how GDPR will affect the data you currently store, how event marketing will be impacted by GDPR, and how can you continue to grow your event under GDPR. More info/register.

Host: Bear Analytics

Presenters:

  • Joe Colangelo, CEO, Bear Analytics
  • Bryan Clark, Associate, Vedder Price

Thu 5/17 at 12 p.m. – Chapter Roundtable in Reston VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 5/17 at 1 p.m. – Building Capacity: How to Staff (or Contract) for Online Learning Success

Learn about typical types of roles involved in online learning (e.g., roles to support technology platforms, roles to create content, and roles in business development), tasks and responsibilities those roles typically perform, and key factors in deciding what to handle in house, what to contract for, and what to outsource entirely. Hear ideas for how to make the case for more dollars to support new or additional resources. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras
  • Michele Windsor, Vice President, Professional Services & Account Management, Learning Solutions, Community Brands

Wed 5/23 at 1 p.m. – How to Scale Online Learning: B2B Market Strategies for Associations

Learn how to sell online learning content in bulk through your corporate customers/members. Find out how to build a viable business model for bulk sales; develop effective pricing and marketing strategies; compare tradeoffs of selling through sales reps versus online channels; delegate content administration, reporting and user provisioning; integrate core learning systems with CRM platforms and other operational applications; and achieve internal buy-in, drive project momentum and maintain organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research
  • Linda Bowers, CTO, WBT Systems

Wed 5/23 at 1 p.m. – Are You Getting the Most out of Your Data?

You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. Learn how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action. More info/register.

Host: ReviewMyAMS

Presenters:

  • Teri Carden, CEO, ReviewMyAMS
  • Chris Capistran, President, Cobalt

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,180 other followers