Association Brain Food: 9.30.22

The weekly list of free educational events and resources for the association community…

sunlight filtering through a forest of tall pines – inspiration for my weekly list of free educational events and resources for the association communityEducation marketing/sales. Seth Godin said, “People do not buy goods and services. They buy relations, stories, and magic.” WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs.

Member/customer engagement. Many associations use conversational engagement to draw people into relevant conversations, identify their goals or needs, and respond appropriately—at scale, not individually. PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful.

Growth mindset. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success, when I realized with horror, I had a fixed, not growth, mindset. It can’t be! But my past showed otherwise. Thankfully, awareness is the first step to change. What about you and your colleagues? At Trade Show News Network, Rachel Wimberly says event planners need a growth mindset now more than ever. Time to check in with yourself and your team to see if you need an attitude adjustment.

Engaging with busy members. Amanda Kaiser says, “Members don’t have the time to devote to their association anymore.” They’re too busy keeping up with the demands of their professional and personal responsibilities. She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Oops. You should still read her post and check out the cohort for next time.

AMS (r)evolution. Empowered Margins sat down with 70 developers to get their thoughts on all things AMS, such as integration, APIs, security, ecommerce, data visualization, and more. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS.

A true hero. The whole world should celebrate Petrov Day on September 26—it’s in my calendar now thanks to Alex Tabarrok at Marginal Revolution. The courageous Stanislav Yevgrafovich Petrov’s “calm actions and general humanity helped to prevent a nuclear war on September 26th, 1983.” I hope Russian and American politicians and military heed his example should that day ever come. It enrages me when people talk about “limited nuclear warfare.” There is no such thing, only mutually assured destruction.

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. It’s an easy open, easy click if I’m interested, and easy delete. Something to remember if you want to increase your email engagement rates—although one person’s experience means nothing, always test.

Good eats

Skip down to the list of free educational events if you prefer takeout.

I often must resist the temptation to enhance my fish, when, as fresh as it is, it really doesn’t need much. I could have simply baked black drum fillets with salt, lemon, and a little butter, but I couldn’t help myself and had to add the red New Mexico chile powder I just bought. On the side, pearl couscous made with onion, garlic, chicken broth, and basil, along with roasted broccoli and orange cauliflower with red onion and garlic.

Comfort food Friday featured blackened catfish, cheesy grits, and leftover veg.

I was in the mood for southwestern on Sunday, so I made a shrimp enchiladas verde recipe but with flounder instead. Since I had 1-1/2 pounds of flounder, I increased all the ingredients and started by pan-frying the fish. My vegetable mix included onion, poblano, red bell, jalapeño, garlic, and corn. But they weren’t really enchiladas, more like lasagna, since I layered the tortillas on the bottom of the baking dish, then spread salsa on top, then the fish mixture, another layer of tortillas, the rest of the fish mixture, a salsa/cream mix, and, finally, cheese. On the side, a sautéed vegetable medley featuring asparagus, carrot, zucchini, broccoli stem, onion, basil, and garlic chives.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/30 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Mon 10/3 at 1 p.m. – Using Analytics to Drive Event Success

0.5 CMP credit. More info/register.

Host: MPI


Mon 10/3 at 1 p.m. – Moderating Online Conversations (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Ed Barks

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 10/4 at 11 a.m. – Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue

For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. Meanwhile, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Learn about the evolution of modern eCommerce compared to AMS commerce, real world examples of the shopping cart experience and the features available to associations, and how eCommerce can connect within your ecosystem of software. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jeff Horne, co-founder, and Mel Cowell, general manager, services team, Wicket


Tue 10/4 at 11 a.m. – Publishing, Societies and Open Access Fireside Chat: Part 1—Societies: What Should We Be Asking of Our Publishing Partners?

Join us in conversation with societies about their journals program, discussing the challenges that the changing publications landscape brings them, with a particular focus on the impact of transformative agreements on those who are working with commercial publishing partners. More info/register.

Host: Society Street

Speakers:

  • Heather Staines, Director of Community Engagement and Senior Consultant at Delta Think
  • Matthew Giampoala, Vice President, Publications at the American Geophysical Union
  • Kevin Murphy, Executive Director at Mineralogical Society of the UK & Ireland
  • Kathryn Spiller, Head of Publishing at the Society for Applied Microbiology
  • Simon Inger, Chief Revenue Officer at Cadmore Media

Tue 10/4 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Tue 10/4 at 12 p.m. – Data Success Stories (Data Analytics Network)

Join association professionals in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 10/4 at 12 p.m. – Storytelling and Pathways to Clarity with Dear World

How do you tell a story? We all have our own stories and they are all important but how are we telling them? Are we telling them? There is a power in storytelling. Join us as we hit on the pathways to clarity. From your personal story to the story your attendees tell, the story your event tells. There are stories all around us. 1 CMP credit. More info/register.

Host: PCMA


Tue 10/4 at 1 p.m. – Best Budgeting Practices: Beginning to End

Review the best practices for establishing corporate wide budgets, forecasting, controlling and monitoring budgets. Learn about budgeting terminology, general enterprise level budgeting processes, forecasting options for creating budgets, typical budget reporting such as budget vs actual report, and budgeting data flows and integration technology. 1.5 CAE credits. More info/register.

Host: UST Education

Speaker: Mike Canniff, CEO at PyanGo


Tue 10/4 at 3 p.m. – How to Capture Fresh Member Profile Data and Make It Actionable

That stale and missing member data sitting in your association systems… what do you do about it? Explore the various types of association data, where it is stored, and how to bring it together to drive meaningful action. Learn how member data gets stale over time, what you can do to keep it current, and how to approach profile data collection and updates as an ongoing process instead of a static activity. More info/register.

Host: Association Analytics

Speakers:

  • Brianne Wheeler, PropFuel
  • Greg Pollack, Association Analytics

Wed 10/5 from 11 a.m. to 2 p.m. – Digital Future of Events

Hear industry leaders forecasting, explaining, and debating how digital technologies will continue to shape your events in 2023. More info/register.

Host: PCMA Digital Event Strategist Certification


Wed 10/5 at 11 a.m. – How To Digitally Nurture Prospective Members

Do all buyer journeys organically convert or do they need a little “push” to move along the funnel? The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Learn how to pull those future members deeper down into the funnel so they reach the “decision” stage a little quicker. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Aimee Pagano, director of programming, HighRoad Solutions


Wed 10/5 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Wed 10/5 at 12 p.m. – Write, Copy, Rinse, Repeat: Making Tons of Content in a Single Day

Making content can be time consuming. Knowing what to post and where can be difficult. Learn how to create gobs of high-value, engaging content from a single source in less than 15 minutes a day. This introductory workshop focuses on social media, member engagement, and creativity. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Speaker: Alan DeYoung, Executive Director, Wisconsin Emergency Medical Services Association


Wed 10/5 at 12 p.m. – State of Email Live: Testing Times

Testing is the backbone of any strong email program. It can make the difference between a high-performing campaign, and one that fails to stand out in the inbox and drive engagement (or even worse—gets banished to the spam folder. Learn highly effective testing practices proven to boost email performance, how to adapt testing programs for a post-MPP world, how to optimize for perfect personalization, essential metrics for identifying testing winners, and what email marketers should prioritize for testing during this business-critical period. More info/register.

Host: Validity

Speakers:

  • Deborah O’Malley, founder, GuessTheTest
  • Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange
  • Julie Stuck, email strategist, Validity
  • Guy Hanson, VP of customer engagement, Validity

Wed 10/5 at 1 p.m. – Using Futures-Thinking to Make Better Decisions Today

How can you and your volunteer leaders best prepare for environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. Learn how to proactively lead your board toward a futures mindset; the power and importance of scenario planning; contingency planning and risk mitigation; and much more. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Kristine Metter, CAE, President at Crystal Lake Partners LLC
  • Donté P. Shannon, FASAE, CAE, Non-profit Exec. | Strategist | Public Speaker | Author, PMA Nonprofit Leadership and Vista Cova
  • Lindsay Currie, CAE, Executive Officer, Council on Undergraduate Research
  • Melody Jordan-Carr, Vice President, Member Relations at ASAE: The Center for Association Leadership

Wed 10/5 at 3 p.m. – Is Your Messaging Killing Your Business?

Boost engagement and revenue by learning the C.P.R test for marketing messages, how to do this one thing to improve your copy right now, how to avoid Bores and Snores, write headlines that beg to be read. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Diane Saeger, CEO, Markeetry


Thu 10/6 at 11 a.m. – Keynote Speaker Series: Your 5 Options for Growth

Hear about the current state of the M&A market, the five growth options for your company, and why external growth (acquisitions, joint ventures, etc.) may be the best option for your company. 1 CAE credit. More info/register.

Host: UST Education

Speaker: David Braun, CEO and founder of Capstone Strategic


Thu 10/6 from 12 to 4 p.m. – RECONVENE Summit

Learn how to create impactful experiences and grow thriving businesses from the marketing experts, artists, and entrepreneurs behind some of our favorite events. More info/register.

Host: Eventbrite


Thu 10/6 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Thu 10/6 at 12 p.m. – Communicating the Value of Membership

If you’ve ever been frustrated by the lack of response to surveys, programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it. Learn about the differences between relationship and conversion marketing—and which to use when, the two marketing stages you need to move through before people can take action, how to discover what your key audiences consider a benefit, and which audiences to research to uncover answers. More info/register.

Host: GrowthZone

Speaker: Beth Brodovsky, president of Iris Creative Group


Thu 10/6 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network


Thu 10/6 at 1 p.m. – Level Up Your Event Game: Event Tech

Event tech used to be a nice-to-have element and now it’s critical to event success. Hear tips and tricks on how to better use event tech to reach your goals and create connected events. More info/register.

Host: Webex Events

Speakers: Yvonne deFuria, Event Production Manager, and Riley Sawyers, CSM, Webex Events


Thu 10/6 at 2 p.m. – Expert Series: Can You Solve Your Member Communication Challenges in 2023?

Learn how to incorporate text messaging in your communication outreach programs. Find out how associations are starting to use text messaging and text to pay to send broadcast messages for dues reminders to improve renewal rates, create groups for event promotions and updates, offer a non-dues revenue program to members or corporate sponsors, and modernize their site with text us widget to encourage more member interaction. 1 CAE credit. More info/register.

Host: Non Dues-a-Palooza

Speakers: AffiniPay and Kenect


Thu 10/6 at 2 p.m. – Reimagine Your Marketing: 5 Digital Strategies To Get You There

Learn about the digital strategies needed to transform your organization’s communications and streamline acquisition efforts. To adapt to the ever-changing digital landscape post-pandemic, your approach to engagement through SEO, SEM, and other digital marketing tactics has to change as well. Hear about the five most anticipated digital marketing strategies in 2023 (including GA4!), and how to harness the power of the latest digital tools to impact your organization’s engagement and marketing efforts. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Jarrett Way, Content & Digital Marketing Manager, and Cassandra Hansen, Digital Marketing Strategist, Mighty Citizen


Thu 10/6 at 2 p.m. – Legal Unease In Technology

What you don’t know can hurt you. Learn how key components in an IT contract can keep you and your association out of hot water. Hear what an association CEO, experienced in contract law and a software contracts attorney have to say about IT contracts and what you need to know before signing on the dotted line. 1 CAE credit. More info/register.

Host: 501 Works

Speakers:

  • Mark Roberts, CEO, TechServe Alliance
  • David E. Zerbee, Esq., Co-Founder, Executive Counsel

Thu 10/6 at 2 p.m. – Year-End Reporting and 2023 Strategy: Tips for Getting Buy-In and Budget

To get the investment you need for 2023, you need to present all your efforts this year in the best light and have a solid strategy for moving forward. Learn about the best metrics and data you can pull to showcase your work in 2022, tips for building a strategy and presenting a solid 2023 advocacy plan for your organization, key advocacy metrics you should track and report on starting January, and real-life examples from experts getting reporting and strategy right. More info/register.

Host: VoterVoice/FiscalNote

Speakers:

  • Joshua Habursky, deputy executive director and chief lobbyist at the Premium Cigar Association
  • Mike Fulton, public affairs & advocacy at The Asher Agency
  • Sherry Whitworth (moderator), managing director, public affairs and advocacy, FiscalNote

Thu 10/6 at 3 p.m. – Why Associations Should Stop Planning Events and Start Designing Experiences

Learn what it takes to design experiences rather than simply planning events, how the landscape has changed from meeting design to stakeholder engagement, and how to not fall back on history and habits now that we are returning to in-person events. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Katie Riggs, CAE, CMP, CMM, HMCC, CED, Chief Event Strategist, Riggs & Co.
  • Emilie Perkins, CMP, CAE, CMM, PMP, CED, Director of Client and Conference Services at Raybourn Group International

Fri 10/7 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting


Fri 10/7 at 4 p.m. – The Roots of Inclusive Communication

Learn essential elements to create an environment in which inclusion can thrive, including trust and transparency, a framework used to deepen understanding of cultures in support of a deeper relationship with stakeholders, and actionable integrations participants can make between the impact of cultivating an inclusive environment and their daily functions. More info/register.

Host: Fridays@4

Speaker: Emani Richmond, associate consultant and facilitator


Tue 10/11 from 10:30 a.m. to 4 p.m. – Wonk Week

Join thousands of public affairs professionals to wonk out with one another in crash courses, issue area deep dives, networking, and trivia. More info/register.

Host: Quorum


Tue 10/11 at 11 a.m. – Why Online Community Is Your Association’s Future: Changing How We Work & Connect

Association members are emerging from the pandemic with a significantly higher level of technical proficiency, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine. Learn techniques to foster a spirit of generosity within your online community, options to transform mentorship in your industry, and how to create year-round engagement opportunities for your exhibitors and partners. 1.5 CAE credits. More info/register.

Host: UST Education

Speakers:

  • Barbara J. Armentrout, CAE, managing partner, Mesa Group
  • Lucas Cioffi, principal and lead software engineer, QiqoChat
  • Sandra Nam, chief executive officer, QiqoChat

Tue 10/11 at 11:30 a.m. – How to Bridge the Gap and Overcome Barriers to Become a Data-Driven Association

Data doesn’t have to be overwhelming for association leaders and executives to shy away from. To fully harness and thrive in the power of data, associations need to identify and overcome the barriers that prevent them from becoming an organization with a data-driven mindset and culture. This webinar will walk you through the pathway toward becoming a data-driven association. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and IntelliData


Wed 10/12 from 10:30 a.m. to 4 p.m. – Wonk Week

Join thousands of public affairs professionals to wonk out with one another in crash courses, issue area deep dives, networking, and trivia. More info/register.

Host: Quorum


Wed 10/12 at 1 p.m. – A Tale of Three Hybrids

What if there were creative ways of blending face-to-face and virtual experiences that yielded different results? Three event organizers, who executed very different “hybrid” models from each other, will contrast their varieties of event models, share the reasoning behind their decisions, reflect on their successes, and consider new additions for their future hybrid events. More info/register.

Host: Matchbox Virtual Media

Speakers:

  • Reggie Henry, American Society of Association Executives
  • Jen Evers, International Coalition of Girls’ Schools
  • Ellen Haus, American Association of Community Colleges
  • Arianna Rehak, Matchbox Virtual Media

Thu 10/13 from 10:30 a.m. to 5 p.m. – Wonk Week

Join thousands of public affairs professionals to wonk out with one another in crash courses, issue area deep dives, networking, and trivia. More info/register.

Host: Quorum


Thu 10/13 at 1 p.m. – Building Your Blended Learning Playbook

Blended learning isn’t new, but it’s newly relevant in a world emerging from the pivot to fully online instruction caused by COVID-19. It appeals powerfully to learners by combining the social benefits of in-person learning with the convenience of online learning. And learning businesses have an opportunity to leverage individuals’ increased comfort with online learning to create learning experiences that integrate the best of both e-learning and place-based instruction. Learn about various models for blended learning, including the rotation, flex, a la carte, and enriched virtual models; and examples of what learning businesses have tried. 1 CAE credit. More info/register.

Host: Leading Learning

Speakers:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning,
  • Michelle Brien, VP of marketing and product strategy, WBT Systems

Fri 10/14 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Megan Cottrell, director of digital strategy, CREW Network


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.


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Association Brain Food: 9.23.22

The weekly list of free educational events and resources for the association community…

Buckskin Gulch trail in southern Utah, one of the longest, coolest hikes I've ever done – inspiration for my weekly list of free educational events and resources for the association communityWorkplace trends. Please take 3-5 minutes to participate in the 2022 State of the Workplace Pulse Survey conducted by Achurch Consulting. Its goal is to create a snapshot of current remote and hybrid workplace trends, in particular workforce models (e.g., remote, in-office, or hybrid), office space, leaders’ greatest workplace concerns, and overall satisfaction and perceptions.

Education program development. When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there.

Return-to-office leadership/staff disconnect. If your workforce model is a touchy issue between leadership and staff, Achurch Consulting says you need to address this disconnect right away or it will erode your culture and cause employees to disengage or quit. They share a FACTS-based approach for discussing and resolving this issue—a framework for understanding priorities and values, many of which might have changed during the pandemic.

Membership formulas. If you’re new to membership, GrowthZone’s explainer on membership calculations will sure come in handy. No more struggling over retention, lifetime value, acquisition cost, or other need-to-know numbers.

Communities of practice. In a survey, members of the American Association of School Librarians said informal networking and learning was a high priority, so the association launched online Communities of Practice. Lisa Boylan at Associations Now describes how they work and why they’re effective.

Hiring lifelong learners. At Harvard Business Review, Marc Zao-Sanders says the capability and much of the value of a company is a function of the collective skills of its workforce, which is why you need to know how to identify lifelong learners when you’re hiring.

Employee screening. You don’t want to regret not doing your due diligence when hiring an employee. What if they end up behaving in ways that intimidate, insult, or discriminate against other employees? If you can’t afford to outsource this task, a new guide from Crimcheck for Associations shares how to do a proper, ethical, and fair social media screening on potential hires.

Good eats

Skip down to the list of free educational events if you prefer takeout.

Wow—that’s what we said after a spoonful of this poblano cream sauce. Instead of chicken, I poured this nectar over triggerfish fillets before baking them. I ended up with way too much sauce for one pound of fish but didn’t care. Instead of saving half the poblano for a garnish, I added it all to the blender and suggest you do the same.

On the side, a summer standard: zucchini and summer squash pesto with mushrooms, red bell, onion, jalapeño, broccoli stem, and parmesan.

Another green dinner with an “instead”… instead of making green lightning shrimp, I made it with bluefish. On the side, deluxe creamed greens, one of our favorites. My version this time included collards, chard (use the stems too), and arugula. I didn’t feel like buying milk just for this recipe so I compromised with half and half.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/23 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 9/23 at 4 p.m. – Leading in Times of Crisis

A leader is expected to stay strong and steady through the duration of a crisis which can be challenging. Learn how to define crisis and identify different types of crises, maneuver through times of difficulty and adversity, effectively battle distractions during times of crisis and stress, and adopt successful strategies to navigate your way through any crisis. More info/register.

Host: Fridays@4

Presenter: Maurine Kwende, CEO and Founder of EMK Learning Solutions LLC


Mon 9/26 at 1 p.m. – People-Centered Events: Designing Emotionally Safe Experiences

We know physical safety impacts events, but what about emotional safety? What does it mean for attendees to feel safe? Why does it matter? What prevents it? And what is your role in all this? You will learn the how and why of adopting emotional safety practices to enhance inclusivity and belonging. Hear how to adopt empathy-based tools and assessment methods to identify safety gaps, pinpoint isolation, restore trust, and help their attendees feel more present. 0.5 CAE credit. More info/register.

Host: MPI


Mon 9/26 at 1 p.m. – Misinformation and Online Communities (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Jamie Notter (Propel), Rick Burt (AWHONN) and Ben Rome (AIHA)

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 9/27 from 11 a.m. to 4 p.m. – The Future of Courses

A one-day virtual summit focused on creating human-centric courses and online communities designed to foster real connections, live interactive experiences, and sustainable income for your business. Learn from the best in the course industry and walk away with real tactics you can implement, including how to identify new simple paths towards sustainable income, craft your messaging and nail your core offer, and unlock your next steps in building a community-centered course. More info/register.

Host: Circle


Tue 9/27 at 11 a.m. – Moonshots: Lofty Goals with Huge Rewards

Land among the stars in these high-energy interviews with a few brave adventurers. Those who measure twice and launch once, knowing reaching for the moon isn’t a loony idea when research shows the impact of strong community engagement on strategic business objectives. Hear from the powerful duo behind ASAE’s new ReadyMe soft skills micro-learning and mentoring program. Learn how to tackle big problems members face and create something radically new. More info/register.

Host: JUNO

Presenters:

  • Maunda Land, CEO of Land Consulting
  • Josh Hotsenpiller, CEO of JUNO

Tue 9/27 at 11 a.m. – Setting a Cut Score: What’s Fair and What’s Not?

Hear about the importance of setting a fair, defensible cut or passing score for tests and assessments. Learn about the dangers of setting an arbitrary cut/pass score, the Modified Angoff Method used to establish item difficulty, developing tests and assessments using stratified randomization when selecting items from a large test-item database, the importance of maintaining analogous difficulty and content across multiple exams, and  establishing a fair, defensible cut/passing score at different levels of expertise using test items from the same database. More info/register.

Host: Questionmark

Presenter: Jim Parry, Owner and Chief Executive Manager of Compass Consultants, LLC


Tue 9/27 at 11 a.m. – How to Think Like a Product Developer

Your event is a product and should be designed to meet the needs of your audience. Product development starts with understanding the audience at a fundamental motivational level. But how can you learn what it is your members need, especially if they don’t know it themselves? Learn about an exciting new approach to enhancing your events, including core design constructs to help you think about your event in new ways. Get a chance to break into interactive groups for prototyping and a product pitch. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Brooke Wilson, CMP, Experience Design Manager at 360 Live Media


Tue 9/27 at 2 p.m. – The Association CEO Guide to Leadership

Join KiKi L’Italien as she interviews the author of The Association CEO Handbook Paul Belford about the role of the association CEO in today’s environment. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International


Tue 9/27 at 2 p.m. – Train to Sustain: 3 Ways to Get the Most Out of Your Agile Training

Many organizations invest in hours of Agile training for their teams but don’t see the desired return on their investments. Learn how organizations can overcome common obstacles teams face upon returning to the workplace. Hear about tactical solutions to help your teams retain Agile skills with hands-on learning, apply Agile frameworks to your unique work environment, and gain leadership buy-in at all levels. More info/register.

Host: xScion

Presenters: xScion’s Agile Practice Lead, Jennifer Romero-Greene, and Agile Coach, Lyndsay Letellier


Tue 9/27 at 2 p.m. – #RealTalk Dialogue Series: Latin Heritage Month – Cultural Spark

In today’s diverse and global world, researchers emphasize individual cultural value orientations rather than placing primary emphasis on the cultural values of entire ethnic groups or nationalities. This is important because it recognizes the diversity that exists within all cultures (no national or ethnic culture is homogeneous). Cultural values are also a useful way to talk about cultural differences using neutral terms, rather than pejorative ones. 1 CMP credit. More info/register.

Host: MPI

Presenters: Melissa Acosta, MBA; Mozelle Goodwin, CMP, HMCC; Marques Davison


Tue 9/27 at 3 p.m. – The High Life and Dangers of an Undercover Member

Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. Find out what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing, unclear, or outdated for your members and prospective members. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd


Tue 9/27 at 3 p.m. – Is Your AV Budget in the Red Zone: Cost Savings & Negotiation Strategies You Need Now

Concerned about supply chain and labor issues in getting the right AV to your event? Not sure how to structure your RFP? Struggling with unpredictable increases in your AV budget? Learn about service charges, miscellaneous fees and tech jargon. Find out how to mark up your AV proposal so you can get the best value for your AV dollar. More info/register.

Host: Event Leadership Institute

Presenter: Brian Monahan, Vice President of Sales and Business Development, Prestige AV & Creative Services


Wed 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

This just-in-time virtual LMS demo day features presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Wed 9/28 at 11 a.m. – Your Event Technology & The Next Normal for Event Planners

Event planners have been through a lot over the past two years but you have also learned a lot. Hear from other planners and pros as we discuss what the next normal is for events. Find out how your event technology can help you face the staffing crisis, the travel crisis and the rising cost of everything, as we aim to help you on the path to event success. More info/register.

Host: EventMobi

Presenters:

  • Marianne So, CMP, Events Manager, Ontario Society of Professional Engineers
  • Lori D’Agostino, Sr. Event Success Manager, EventMobi
  • Alex MacRae, Sr. Event Success Manager, EventMobi
  • Soma Su, Sr. Event Success Manager, EventMobi
  • Thorben Grosser, VP of Product Marketing, EventMobi

Wed 9/28 at 11 a.m. – How to Rebook 80% of Your Exhibitors within 24 Hours

Learn why sales teams should be trained on rebooking techniques, top tips on how to increase your rebooking rates, and the dos and don’ts of onsite sales rebooking. More info/register.

Host: Grip

Presenter: Debbie Lee, Co-Founder and Commercial Director at The Benchmark Collective


Wed 9/28 at 11 a.m. – Run the Meeting Like a Pro: Intro to Microsoft Teams

Learn how to navigate the many Meetings options for Microsoft and learn what the best options are for holding effective meetings. Hear how to create a one-on-one meetings via Chat, create group meetings with more than one co-worker, and schedule a meeting with members/clients using the Calendar. More info/register.

Host: Sidecar

Presenter: Sidecar and Clear Path Founder Dave O’Connell


Wed 9/28 at 12 p.m. – How Digital Credentials Can Help Associations Stand Out & Attract New Members

Hear two real-world examples of bringing a digital credential program to life in an association context. Learn how these associations achieved smooth program implementation and successful uptake of badges. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. More info/register.

Host: Credly

Presenters:

  • Carrie Abner, Vice President, Credentials and Standards, International Coach Federation
  • Veronica Diaz, Ph.D., CAE, Senior Director, Professional Learning and Development, EDUCAUSE

Wed 9/28 at 1 p.m. – Top 5 Digital Content Models That Work for Members and Sponsors

Learn about digital content structures that work for recruitment, retention, and revenue. Find out how to fund your most engaging content, make your website (and association) the centerpiece of engagement, and measure impact for continual improvement. 1 CAE credit. More info/register.

Hosts: Fonteva and Protech

Presenters:

  • Dan Stevens, President, WorkerBee.TV
  • Erin Lemons, Senior Director of Marketing, Fonteva & Protech

Wed 9/28 at 1 p.m. – Revisiting Risk Management: Back to Live and Back to Basics

Join a back-to-basics conversation on what to think about when planning for risk and duty of care. Learn the types of risk to include in your plan, basic risk management concepts and must-knows, and how to incorporate pandemic protocol in your plan. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Michael Owen, EventGenuity, LLC


Wed 9/28 at 1 p.m. – Implementing a Member Engagement Scoring Program in a Small Association

To implement a member engagement scoring analysis, the first step is to shift away from assumption-based thinking and towards evidence-based thinking. Understanding what your members do and do not do will help you make more informed decisions and better assess risks for new directions. Learn how to implement an engagement scoring system, including key metrics and how to weight scores to capture the full impact of member engagement. 1 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenters: Julia O’Connor, Director, Membership & Database Management, and Nicola Collett, Membership Services Coordinator at International Association of Movers


Wed 9/28 at 2 p.m. – New Priorities for Sustainable Meetings

Sustainability has consistently been named a top concern in the meetings industry, as evidenced by the many committees and task forces devoted to addressing climate change. But new industry research implies the rhetoric is more aspirational than actionable. How can planners move the needle on sustainability initiatives? Hear practitioners discuss real-world solutions and plans for getting executive and client buy-in and delivering measurable, climate-friendly results. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Moderator: Michael J. Shapiro, Editor, News & Technology, Northstar Meetings Group


Wed 9/28 at 3 p.m. – Customize a Diverse Revenue Mix to Meet Your Association’s Needs

Many associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Learn how to build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: John Bacon, MBA, VP, Account Management, Naylor Association Solutions


Wed 9/28 from 3 to 6:30 p.m. – Career Paths to Credentialing

Hear from some amazing people in the credentialing industry and their unique professional journeys—a panel of colleagues who did not take the traditional route to credentialing. Their educational degrees and backgrounds are unique, and their trajectories are exciting. Locations: online and Washington DC. More info/register.

Host: Certification Network Group

Presenters:

  • Amy Smith Ressler, Associate Director of Test Security at College Board
  • Barry Porter, Account Management, Surpass
  • Jennifer Naughton, MEd, CAE, ICE-CCP, SPHR, Principal Consultant and Founder of Naughton Consulting
  • Sheri Sesay-Tuffour, PhD, CAE, CEO of the Pediatric Nursing Certification Board
  • Benjamin Hunter, Technology Product Manager and Vice President of Sales, Caveon
  • Ibidun Layi-Ojo (moderator), Director of Examinations at CFP Board
  • Alison Kramer Esq. (moderator), Sales Director at Caveon Test Security

Wed 9/28 at 4:30 p.m. – Reston Loudoun Idea Swap Happy Hour Social (Reston VA)

We miss the in-person events. Stop in early or late. Please RSVP so we know who is coming. Location: Reston VA. More info/register.

Organizer: ASAE Reston Loudoun Idea Swap


Wed 9/28 at 8 p.m. – Women in Associations

Women make up the majority of association professionals yet still find themselves outnumbered as they climb toward the top of the association career ladder. Hear from three female pioneers in the association world whose stories will inspire you to push forward and blaze your path as associations continue to evolve. More info/register.

Hosts: Higher Logic and Associations Forum

Presenters:

  • Claire Braund, Founder and Executive Director of Women on Boards / President & Building Committee Chair of Central Coast Conservatorium of Music / Non Executive Director of Coast Shelter Emergency Accommodation Ltd
  • Hilary Shelton, Chief Executive Officer of ACHPER Victoria
  • Claire Hewat (moderator), Association Advisor at Associations Forum and former CEO of Dietitians Australia and Allied Health Professions Australia

Thu 9/29 from 10 a.m. to 5 p.m. – Fall Symposium (Washington DC and online)

We have combined four dynamic sessions for an in-person one-day event to learn, earn, and network with your peers. See the four session descriptions below in the online descriptions. 4 CAE credits. Location: Washington DC and online. More info/register. Cost: $25. I’m making an exception by listing this paid event because it includes lunch and happy hour, so that’s practically free.

Host: UST Education

Presenters:

  • Ray Van Hilst, Director of Client Results, Yoko Consulting
  • Bill Conforti, SVP of Strategy and Solutions, Association Analytics
  • Brianne Wheeler, Director of Marketing at PropFuel
  • Alfred McKelvy III, VP of Strategic Partnerships, Multiview

Thu 9/29 at 10 a.m. – Is Your Website AWESOMESAUCE or Just MEH?

Learn how to conduct an independent heuristic website review and make improvements that reduce frustration, increase engagement, and advance your goals. The website review includes user behavior, web usability, conversion, messaging, and content best practices viewed through modern web principles so you can walk away with an action plan for your own site. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 9/29 at 11:15 a.m. – Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask)

Dive deep into the nuances of creating an engagement model that truly reflects what you value most in your members, and what they value most about your association. Learn the dos and don’ts of building the right model for your association and walk away with tips on how to get started. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Bill Conforti, SVP of Strategy and Solutions, Association Analytics


Thu 9/29 at 1 p.m. – Need-to-Know Google Analytics 4 Strategies

In July 2023, the current Google Analytics will be replaced by Google Analytics 4, requiring a major shift in how your association uses the platform. Find out about the changes ahead and learn top need-to-know strategies for leveraging the new Google Analytics 4 to improve your website results; increase online purchases and event registrations; inform decisions about your content, programs and marketing efforts; and drive more revenue for your association. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct


Thu 9/29 at 1:30 p.m. – Your Members Are Individuals, Not Just a Demographic

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Learn how the unique characteristics of individual members factor into association membership, what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Brianne Wheeler, Director of Marketing at PropFuel


Thu 9/29 at 2 p.m. –  Measuring Marketing Effectiveness

Marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. Learn how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research and analytics, branding and strategy, marketing and SEO, UX design and content, technology, and team dynamics. Explore how to move from one stage of marketing maturity to the next. More info/register.

Hosts: Mighty Citizen and Bloomerang

Presenter: Rachel Clemons, Chief Marketing Officer, Mighty Citizen


Thu 9/29 at 2 p.m. – Your Questions Answered: The Transition to Google Analytics 4

Google Analytics 4 (GA4) is set to completely replace Google Universal Analytics (UA), the world’s most widely used analytics tool, by July 1, 2023. This means that if you haven’t thought about transitioning your digital properties yet, right now is the time to do so. Learn everything you need to know about the sunsetting of UA and the transition to GA4, including GA4’s key features, technical requirements of the configuration change, and recommended transition plan and timeline. More info/register.

Host: Parse.ly

Presenters:

  • Tim Ahlenius, Vice President for Strategic Initiatives, Americaneagle.com
  • John Levitt, General Manager, Parse.ly

Thu 9/29 at 2:45 p.m. – The Attention Economy & How Associations Can Benefit From Integrated Media Plans

Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. Learn how to grab the attention of your members in a world of decreasing attention span, how media companies engage and how it can benefit your association, and how to change your mindset to always think boldly and evolve with your industry, including members and vendors. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Alfred McKelvy III, VP of Strategic Partnerships, Multiview


Thu 9/29 at 1 p.m. – Your Association Tech Stack is Like a Box of Chocolates (Arlington VA)

Each association has a unique ecosystem of applications driving their business. Many associations expanded their tech stack in the last two years to adapt to a hybrid environment with the addition of virtual event tools and collaboration tools. How do association technology leaders cope with ever-expanding tech stacks and avoid redundancies? How do you audit your tech stack to ensure it’s still meeting member and staff needs? How can you make sure that your box of chocolates is the right size and preferred flavors for your organization? Join AWTC for an IN-PERSON chocolate tasting and interactive discussion about the evolving and complex association tech stack. Location: Arlington VA. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Maddie Grant, Principal Consultant, Propel
  • Wendy Sahli, Director of Technology, Regulatory Affairs Professionals Society
  • Julie Sciullo, CEO, Association Analytics
  • Erin Trost (Moderator), Lead Business Analyst, Association Analytics

Fri 9/30 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Tue 10/4 at 12 p.m. – Data Success Stories (Data Analytics Network)

Join association professionals in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 10/4 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Wed 10/5 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Wed 10/5 at 1 p.m. – Using Futures-Thinking to Make Better Decisions Today

How can you and your volunteer leaders best prepare for environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. Learn how to proactively lead your board toward a futures mindset; the power and importance of scenario planning; contingency planning and risk mitigation; and much more. 1 CAE credit. More info/register.

Host: UST Education

Presenters:

  • Kristine Metter, CAE, President at Crystal Lake Partners LLC
  • Donté P. Shannon, FASAE, CAE, Non-profit Exec. | Strategist | Public Speaker | Author, PMA Nonprofit Leadership and Vista Cova
  • Lindsay Currie, CAE, Executive Officer, Council on Undergraduate Research
  • Melody Jordan-Carr, Vice President, Member Relations at ASAE: The Center for Association Leadership

Thu 10/6 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Thu 10/6 at 2 p.m. – Expert Series: Can You Solve Your Member Communication Challenges in 2023?

Learn how to incorporate text messaging in your communication outreach programs. Find out how associations are starting to use text messaging and text to pay to send broadcast messages for dues reminders to improve renewal rates, create groups for event promotions and updates, offer a non-dues revenue program to members or corporate sponsors, and modernize their site with text us widget to encourage more member interaction. 1 CAE credit. More info/register.

Host: Non Dues-a-Palooza

Presenters: AffiniPay and Kenect


Thu 10/6 at 2 p.m. – Reimagine Your Marketing: 5 Digital Strategies To Get You There

Learn about the digital strategies needed to transform your organization’s communications and streamline acquisition efforts. To adapt to the ever-changing digital landscape post-pandemic, your approach to engagement through SEO, SEM, and other digital marketing tactics has to change as well. Hear about the five most anticipated digital marketing strategies in 2023 (including GA4!), and how to harness the power of the latest digital tools to impact your organization’s engagement and marketing efforts. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Jarrett Way, Content & Digital Marketing Manager, and Cassandra Hansen, Digital Marketing Strategist, Mighty Citizen


Thu 10/6 at 2 p.m. – Legal Unease In Technology

What you don’t know can hurt you. Learn how key components in an IT contract can keep you and your association out of hot water. Hear what an association CEO, experienced in contract law and a software contracts attorney have to say about IT contracts and what you need to know before signing on the dotted line. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Mark Roberts, CEO, TechServe Alliance
  • David E. Zerbee, Esq., Co-Founder, Executive Counsel

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.


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Creative Commons licensed photo of Buckskin Gulch by Joshua Gresham via Unsplash

Association Brain Food: 9.16.22

The weekly list of free educational events and resources for the association community…

scenic view of mountain valley from a lake – inspiration for my weekly list of free educational events and resources for the association communityMembership tiers. MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. What always worked may no longer be appealing to today’s professionals.

Continuing medical education (CME). When the pandemic hit, the Oklahoma State Medical Association offered free CME programs to physicians all over the country. They knew their old learning management system had issues, but the need for a change became painfully obvious when support calls overwhelmed staff. WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS.

Future-ready association. Impexium sets the bar for what an association management system (AMS) should do for your association, essentially, help you prepare for what’s next by increasing your association’s digital maturity. You could use this guide as an AMS audit or selection checklist. For example, does your AMS allow all users, regardless of technical ability, to analyze and act upon data, and automate workflows? I also like the idea of no-code or low-code AMS technology that reduces costs by eliminating traditional development efforts.

Presenter training. Leading Learning is offering associations a new mini-course to help presenters and instructors deliver effective learning experiences, you know, the ones that actually help learners gain and apply new knowledge and skills. Jump on this.

Leadership Spanx. Every leader needs support along the way, what Dean West at Association Laboratory calls “the Spanx of your success… an invisible professional undergarment that makes you look and perform better.” He describes the three elements that hold up this personal leadership infrastructure.

Member and community engagement. Mobilize Networks offers “enlightened and informed engagement strategies” that reimagine the member journey. Their advice will help you “reconnect to the very human needs the organization was designed to meet in the first place.” They describe the elements of the new member journey: what you need to do and what members need to experience, the three pillars of enlightened member engagement, and new community engagement benchmarks.

Membership value proposition. Christine Saunders at Halmyre shares advice for developing a strong value proposition, which is especially difficult for associations because you “feel the pull from many audiences, and so many ways to provide support to members.” She admits the value prop process is boring but necessary for getting perspective and objectivity, and putting the voice of your members at the center of your decisions.

Employee sense of community. At Harvard Business Review, Christine Porath and Carla Piñeyro Sublett share survey results about people’s sense of community at work before and since the pandemic. No surprise, it’s declined, but they offer advice on building a sense of community within a remote team.

Quick hits

How to make the most of virtual breakout rooms. (Ernie Smith, Associations Now)

A collection of sites for finding inclusive images, including stock photos and illustrations. (Jeremy Caplan, Wonder Tools)

15 ways to improve website engagement rates when using Google Analytics 4. (Andy Crestodina, Orbit Media Studio)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I like the Tajín idea (the Mexican chile/lime spice blend) but it tastes processed to me. My brother made us a much better blend for Christmas, but he’s not selling, so use what you find or make your own for this Tajín grilled (or baked) chicken (or fish) recipe. I substituted tilefish for chicken thighs and only needed half the recipe for one pound of fish. It wasn’t as spicy as I expected, even with all that chipotle, but it was tasty.

On the side, roasted summer squash with garlic and parmesan—delicious. I’ll make this again soon, perhaps adding pesto next time. I used a mix of dried basil, oregano and parsley for the Italian seasoning and sliced the garlic instead of leaving it in chunks.

The next night, amberjack fillets baked with smoky red chimichurri. Again, I only needed half the recipe for one pound of fish. I put the leftover chimichurri on a fried egg and avocado sandwich—warning, garlic breath.

We loved this new recipe: pan-seared salmon with sweet tahini sauce. I served couscous on the side, along with sautéed broccoli and carrots.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/16 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 9/16 from 1 to 3 p.m. – Focus Friday: Distraction-Free Community Workspace

Have you been putting off a project or task? Does working from home get repetitive and do you need help being held accountable? Join us for Focus Friday, a distraction-free community workspace. Connect with other professionals in this facilitated working session to keep you focused and a team to help hold you accountable. It’s time to get stuff done! More info/register.

Host: JUNO


Fri 9/16 at 4 p.m. – LinkedIn: Showcase Your Stand-Out Brand

Learn over 20 of the latest insights and practical techniques to leverage your LinkedIn account to stand-out, be found and get engaged faster—to do what you most want to do in your roles as self-promoter, marketer or business development professional. More info/register.

Host: Fridays@4

Presenter: Charles J. Timmins


Mon 9/19 at 1 p.m. – 30-Minute Monday | Making A Connection

We have heard time and time again that making a connection matters. We know when our attendees have a sense of belonging, they have a better time. But what about us? We also need a sense of belonging. Join us as we chat about making those connections and finding your community. “It takes a village” and we want you to find your village. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: Eva Keidel and Sandra Serrant


Mon 9/19 at 1 p.m. – Volunteering in 2032  (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Paul Reddish

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 9/19 at 2 p.m. – How to Launch an Onboarding Program

Learn how four associations developed new onboarding programs to welcome new members and educate them on benefits and offerings. Hear why onboarding is important, how to identify the right program for your members, how to move from onboarding to engagement, and more. 1 CAE credit. More info/register.

Host: ASAE Membership Professionals Community

Presenters:

  • Kelley Cox, IOM, CAE, Director, Business & Membership Development, American National Standards Institute Inc
  • Alicia Deadrick, Membership & Engagement Manager, Globalization and Localization Association
  • Jen Rhodes, Membership & External Relations Director, Midwest Energy Efficiency Alliance
  • Natalya Read, Director of Membership, National Association of Colleges and Employers

Tue 9/20 at 11 a.m. – EU Legislative Preview: Key Policy Developments to Watch for the Rest of the Year

Hear policy experts and analysts from our Brussels office of FiscalNote EU Issue Tracker discuss key policy developments expected in the second half of the year at the EU, how this could affect your organization, how to strategize and find opportunities accordingly, and insights from their recently published report, EU Fall Legislative Preview 2022: The Top Policy Developments to Watch. More info/register.

Host: FiscalNote

Presenters:

  • Geraint Edwards (Moderator), Managing Director, FiscalNote Europe
  • Izabela Kantor, Digital & Connectivity Analyst
  • Alvaro De La Fuente, Energy & Climate Analyst
  • Paolo Sasdelli, Transport Analyst
  • Nadja Steinfort, Agriculture Analyst

Tue 9/20 at 12 p.m. – Component Relations and Volunteer Management Monthly Crunch and Munch

Join fellow Component Relations and Volunteer Management Professionals as we discuss the latest CRVM topics and resources. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community


Tue 9/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 9/20 at 1 p.m. – How the Pandemic Affected State Tax Policies and What to Expect for The Future

To better understand the fiscal situation in each state and the state policies under consideration, Urban-Brookings Tax Policy Center conducted a survey of state government officials. Hear about key takeaways from the survey, including a detailed look at revenue growth (or decline) by state and an overview of the potential shifts in tax policy that may impact your business. 1.5 CAE credits. More info/register.

Host: UST Education

Presenters: Maia Cooper, Strategic Growth Executive, and Nicholas Boetcher, Launch To Growth Sales Leader, Avalara


Tue 9/20 at 2 p.m. – Can You Create a “Social Offset” for Your Next Conference?

Tune in to a special episode of the Association Chat podcast to learn about SocialOffset, and how it can help associations navigate the current political climate. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International

Guests: Elena Gerstmann and Rhonda Payne


Tue 9/20 at 3 p.m. – Creating Inclusive Digital Community Engagement

Learn how organizations should be intentionally incorporating their DEI and online community engagement strategies to serve the organization to its fullest potential. Explore digital communities’ objectives and how they support DEI objectives. Learn how to provide opportunities and different engagement formats so everyone can share input and participate in the conversation. Discover how DEI and community development have to be more intentional than just checking a box. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Josh Hotsenpillar, CEO, and Megan Martin, Director of Engagement, JUNO


Tue 9/20 at 7 p.m. – Member-Centric Approach: Train Your Association to Focus on Members First

Learn how associations can attain a higher level of member retention using a member-centric approach. Find out why it’s difficult for associations to make member-centric decisions, the relevant information needed to increase member retention, how to inspire your team to take a member-centric approach, and the right practices to avoid the lack of member focus. More info/register.

Host: Grype

Presenter: Tom Abbott, Co-Founder & CEO of AMC NPO Solutions


Wed 9/21 at 12 p.m. – Productivity in a Hybrid World: Effective Collaboration

How do we collaborate effectively in a hybrid world, incorporating the concepts of real-time conversations, appreciation, feedback, note-taking, etc.? Watch a demo of Teams, Slack, and Zoom and see how two organizations are using these tools to improve collaboration. Join a group discussion about effective collaboration in a hybrid world. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Amreetha Nagaraj, MS, CSM, Head of Box Consulting – US East & Canada Regions (Senior Director)
  • Diane Harris, PMP, MBA, Director of Information Technology at the Association for Financial Professionals

Wed 9/21 at 12 p.m. – State Government Relations and Advocacy: Getting Ready for 2023

In 2023, all 50 state legislatures will be in session, considering proposals that could impact associations and their members across a wide range of policy areas. Hear from a panel of state government relations and advocacy leaders who will share their expertise, case studies, and hard-won lessons learned to help get you and your association ready for a busy 2023 in state houses nationwide. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Mark Ames (moderator), American Industrial Hygiene Association
  • Sherry Stanley Whitworth, FiscalNote
  • Matt Tremblay, Electronic Transactions Association
  • Tyler Craddock, Legislative Strategies Group
  • Davon Gray, American Institute of Architects
  • David Lusk, Key Advocacy

Wed 9/21 from 12 to 6:30 p.m. – Trainual Playbook 2022

The free training event built for growing business leaders. Steal top plays from winning teams. At Playbook, learn to lead, manage, systemize, and scale—all while building an incredible culture and getting more operationally efficient than ever. More info/register.

Host: Trainual

Presenters: Seth Godin and many others


Wed 9/21 at 1 p.m. – Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy

To enhance your content strategy, you’ll need a deeper understanding of your consumers. TikTok, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content. Learn how to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends, use emerging social trends to inform your strategy, what to look for from key audience segments and their interests, and how to use popular organic content to inform your media strategy. More info/register.

Host: American Marketing Association

Presenters: Harvey Rañola, Global Head of Media Intelligence, and Mike Baglietto, Global Head of Market Insights, NetBase Quid


Wed 9/21 at 1 p.m. – How Do First-Party Data and Event Technology Fit into Your Organization?

While an event may only last a couple of days, the opportunity to engage your audience post-event will develop into organizational growth. Discover why it’s essential to involve other departments in your event technology stack and to develop roadmaps on how to integrate applications and data across departments properly. Learn how to leverage your first-party data to grow the event, the benefits of integrating event technology into your organization’s tech stack, critical factors to consider before integration, and ideas on how to maximize engagement post-event. 0.5 CAE/CMP credit. More info/register.

Host: EVA

Presenters:

  • Robert Haas, founder, Sphere Data Solutions Group
  • Vinnu Deshetty, event tech advocate, EVA

Wed 9/21 at 2 p.m. – Lessons Learned at ASAE

Hear the top takeaways to share with your association teams. Whether you experienced Nashville first hand or missed this year’s event, this virtual workshop will explore the current state of our associations and how we can truly embrace the opportunities arising from the disruption of the previous two years. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Sean Soth, Advisory Board Chair, Professionals for Association Revenue Leadership


Wed 9/21 at 2 p.m. – Content Strategies for Driving Webinar and Event Registrations

In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. Learn how to optimize your email invitations, pick subject lines and titles, the best days to promote your events, and how to use language that connects. More info/register.

Host: Content Marketing Institute

Presenters:

  • Mark Bornstein, VP of Content Marketing, ON24
  • Stephanie Stahl, General Manager, Content Marketing Institute

Thu 9/22 (time unknown) – Digital Engagement Summit

B2B enterprise marketers discuss the future of digital engagement. Leaders share best practices for online gatherings as a permanent fixture in the going-forward hybrid work reality. Learn how virtual events, webinars, and digital campuses fit into their marketing plans and practical advice for 2022-23 programs. More info/register.

Host: Engagez


Thu 9/22 from 12 to 6:30 p.m. – Trainual Playbook 2022

The free training event built for growing business leaders. Steal top plays from winning teams. At Playbook, learn to lead, manage, systemize, and scale—all while building an incredible culture and getting more operationally efficient than ever. More info/register.

Host: Trainual

Presenters: Seth Godin and many others


Thu 9/22 at 1 p.m. – Where to Invest Now for Long-Term Hybrid Success

Employing and retaining quality staff is paramount as we face some of the lowest unemployment rates in decades. Yet as unemployment rates go down, operating and other expenses continue to go up, which begs the question: Where should you invest your limited resources and dollars to optimize your workforce? Learn strategies and tactics for purposeful interactions, employee retention, and communication along with time-saving tools. 0.5 CAE credit. More info/register.

Host: Achurch Consulting


Thu 9/22 at 1 p.m. – Meetings and Events: Site Selection 2023 & Beyond

Gain an overview of the most important considerations for site selection and how those factors may have changed in the last 2 years with the pandemic. Learn how to define objectives for meetings and events in alignment with organizational goals and stakeholder needs, best practices used by associations to prioritize the use of organizational resources to achieve successful meetings and events, and the process used to evaluate outcomes relative to objectives to improve future meetings and events. Hear from three venues so you can start to evaluate your defined objectives against current offerings in the marketplace. 1.5 CAE credits. More info/register.

Host: UST Education

Presenters:

  • Donna Jarvis-Miller, CMP, CEM, Director, Membership and Events, American Public Human Services Association
  • Adam DePiro, Senior Vice President of Convention Sales, Visit Tampa Bay

Thu 9/22 at 1 p.m. – Creating New Experiences (Level Up Your Event Game Series)

Whether in-person, virtual, or hybrid, attendees want creative and unique experiences. Attendee expectations are at an all-time high, so we’ll discuss ways to craft experiential elements and how to integrate them into your events. More info/register.

Host: Webex Events

Presenters: Yvonne deFuria, Event Production Manager, and Joanna Johnson,  Event Marketing Manager, Webex Events


Thu 9/22 at 2 p.m. – Overcoming Economic Headwinds with Continuing Education: 4 Strategies to Boost Membership Value

Explore continuing education strategies that help associations boost membership value in 2023 and beyond. Learn how to identify new opportunities to expand your organization’s CE programs and further their reach through the use of social, online, mobile, and hybrid techniques; create new (and transform existing) material to build dynamic, engaging continuing education programs that focus on niche, industry-specific content while still providing users with the ability to learn when, where, and how they like; and investigate practical examples of innovative and cost-efficient ways to increase non-dues revenue, including modern strategies to effectively promote your continuing education programs and engage with new audiences. More info/register.

Host: Canadian Society of Association Executives

Presenter: Vocalmeet


Fri 9/23 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 9/23 at 4 p.m. – Leading in Times of Crisis

A leader is expected to stay strong and steady through the duration of a crisis which can be challenging. Learn how to define crisis and identify different types of crises, maneuver through times of difficulty and adversity, effectively battle distractions during times of crisis and stress, and adopt successful strategies to navigate your way through any crisis. More info/register.

Host: Fridays@4

Presenter: Maurine Kwende, CEO and Founder of EMK Learning Solutions LLC


Tue 9/27 at 11 a.m. – Moonshots: Lofty Goals with Huge Rewards

Land among the stars in these high-energy interviews with a few brave adventurers. Those who measure twice and launch once, knowing reaching for the moon isn’t a loony idea when research shows the impact of strong community engagement on strategic business objectives. Hear from the powerful duo behind ASAE’s new ReadyMe soft skills micro-learning and mentoring program. Learn how to tackle big problems members face and create something radically new. More info/register.

Host: JUNO

Presenters:

  • Maunda Land, CEO of Land Consulting
  • Josh Hotsenpiller, CEO of JUNO

Tue 9/27 at 3 p.m. – The High Life and Dangers of an Undercover Member

Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. Find out what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing, unclear, or outdated for your members and prospective members. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd


Wed 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

This just-in-time virtual LMS demo day features presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Wed 9/28 at 12 p.m. – How Digital Credentials Can Help Associations Stand Out & Attract New Members

Hear two real-world examples of bringing a digital credential program to life in an association context. Learn how these associations achieved smooth program implementation and successful uptake of badges. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. More info/register.

Host: Credly

Presenters:

  • Carrie Abner, Vice President, Credentials and Standards, International Coach Federation
  • Veronica Diaz, Ph.D., CAE, Senior Director, Professional Learning and Development, EDUCAUSE

Wed 9/28 at 3 p.m. – Customize a Diverse Revenue Mix to Meet Your Association’s Needs

Many associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Learn how to build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: John Bacon, MBA, VP, Account Management, Naylor Association Solutions


Wed 9/28 from 3 to 6:30 p.m. – Career Paths to Credentialing

Hear from some amazing people in the credentialing industry and their unique professional journeys—a panel of colleagues who did not take the traditional route to credentialing. Their educational degrees and backgrounds are unique, and their trajectories are exciting. Locations: online and Washington DC. More info/register.

Host: Certification Network Group

Presenters:

  • Amy Smith Ressler, Associate Director of Test Security at College Board
  • Barry Porter, Account Management, Surpass
  • Jennifer Naughton, MEd, CAE, ICE-CCP, SPHR, Principal Consultant and Founder of Naughton Consulting
  • Sheri Sesay-Tuffour, PhD, CAE, CEO of the Pediatric Nursing Certification Board
  • Benjamin Hunter, Technology Product Manager and Vice President of Sales, Caveon
  • Ibidun Layi-Ojo (moderator), Director of Examinations at CFP Board
  • Alison Kramer Esq. (moderator), Sales Director at Caveon Test Security

Wed 9/28 at 8 p.m. – Women in Associations

Women make up the majority of association professionals yet still find themselves outnumbered as they climb toward the top of the association career ladder. Hear from three female pioneers in the association world whose stories will inspire you to push forward and blaze your path as associations continue to evolve. More info/register.

Hosts: Higher Logic and Associations Forum

Presenters:

  • Claire Braund, Founder and Executive Director of Women on Boards / President & Building Committee Chair of Central Coast Conservatorium of Music / Non Executive Director of Coast Shelter Emergency Accommodation Ltd
  • Hilary Shelton, Chief Executive Officer of ACHPER Victoria
  • Claire Hewat (moderator), Association Advisor at Associations Forum and former CEO of Dietitians Australia and Allied Health Professions Australia

Thu 9/29 from 10 a.m. to 5 p.m. – Fall Symposium (Washington DC and online)

We have combined four dynamic sessions for an in-person one-day event to learn, earn, and network with your peers. See the four session descriptions below in the online descriptions. 4 CAE credits. Location: Washington DC and online. More info/register. Cost: $25. I’m making an exception by listing this paid event because it includes lunch and happy hour, so that’s practically free.

Host: UST Education

Presenters:

  • Ray Van Hilst, Director of Client Results, Yoko Consulting
  • Bill Conforti, SVP of Strategy and Solutions, Association Analytics
  • Brianne Wheeler, Director of Marketing at PropFuel
  • Alfred McKelvy III, VP of Strategic Partnerships, Multiview

Thu 9/29 at 10 a.m. – Is Your Website AWESOMESAUCE or Just MEH?

Learn how to conduct an independent heuristic website review and make improvements that reduce frustration, increase engagement, and advance your goals. The website review includes user behavior, web usability, conversion, messaging, and content best practices viewed through modern web principles so you can walk away with an action plan for your own site. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 9/29 at 11:15 a.m. – Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask)

Dive deep into the nuances of creating an engagement model that truly reflects what you value most in your members, and what they value most about your association. Learn the dos and don’ts of building the right model for your association and walk away with tips on how to get started. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Bill Conforti, SVP of Strategy and Solutions, Association Analytics


Thu 9/29 at 1 p.m. – Need-to-Know Google Analytics 4 Strategies

In July 2023, the current Google Analytics will be replaced by Google Analytics 4, requiring a major shift in how your association uses the platform. Find out about the changes ahead and learn top need-to-know strategies for leveraging the new Google Analytics 4 to improve your website results; increase online purchases and event registrations; inform decisions about your content, programs and marketing efforts; and drive more revenue for your association. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct


Thu 9/29 at 1:30 p.m. – Your Members Are Individuals, Not Just a Demographic

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Learn how the unique characteristics of individual members factor into association membership, what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Brianne Wheeler, Director of Marketing at PropFuel


Thu 9/29 at 2 p.m. –  Measuring Marketing Effectiveness

Marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. Learn how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research and analytics, branding and strategy, marketing and SEO, UX design and content, technology, and team dynamics. Explore how to move from one stage of marketing maturity to the next. More info/register.

Hosts: Mighty Citizen and Bloomerang

Presenter: Rachel Clemons, Chief Marketing Officer, Mighty Citizen


Thu 9/29 at 2:45 p.m. – The Attention Economy & How Associations Can Benefit From Integrated Media Plans

Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. Learn how to grab the attention of your members in a world of decreasing attention span, how media companies engage and how it can benefit your association, and how to change your mindset to always think boldly and evolve with your industry, including members and vendors. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Alfred McKelvy III, VP of Strategic Partnerships, Multiview


Thu 9/29 at 1 p.m. – Your Association Tech Stack is Like a Box of Chocolates (Arlington VA)

Each association has a unique ecosystem of applications driving their business. Many associations expanded their tech stack in the last two years to adapt to a hybrid environment with the addition of virtual event tools and collaboration tools. How do association technology leaders cope with ever-expanding tech stacks and avoid redundancies? How do you audit your tech stack to ensure it’s still meeting member and staff needs? How can you make sure that your box of chocolates is the right size and preferred flavors for your organization? Join AWTC for an in-person chocolate tasting and interactive discussion about the evolving and complex association tech stack. Location: Arlington VA. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Maddie Grant, Principal Consultant, Propel
  • Wendy Sahli, Director of Technology, Regulatory Affairs Professionals Society
  • Julie Sciullo, CEO, Association Analytics
  • Erin Trost (Moderator), Lead Business Analyst, Association Analytics

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.


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 Creative Commons licensed photo by Joseph Gatto via Unsplash

Association Brain Food: 9.9.22

The weekly list of free educational events and resources for the association community…

view of Masonboro Island (NC) from the shore – inspiration for my weekly list of free educational events and resources for the association communityProduct development. Inspired and informed by a session at ASAE Annual, WBT Systems describes a product development cycle you can use for educational programs. They also share details about an exercise they did during the session that will help you practice and understand the steps of the cycle.

Metaverse. Tim O’Reilly says the metaverse is not a place to visit. Rather, it’s a communications medium. “The occasion is more the point than the place.” He writes about the apps helping him develop a vision for the metaverse, the need for interoperability in the metaverse, and his hope that it goes beyond just being a communications medium.

Association podcasts. Launching a podcast isn’t as intimidating as it used to be, thanks to the resources and people who can help you get started. Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast, and reviews the planning process and issues to consider before you dive in.

Value proposition. It’d stink to work for an association whose value proposition isn’t as good as you think it is or even what you think it is. But if you do, Christine Saunders of Halymre writes on the Event Garde blog about the dos and don’ts of coming up with a better value proposition.

Lossy communication. Love that word choice. Mandy Brown explains how to mitigate “inevitable and unavoidable” signal loss when communicating. She suggests habits to help you minimize “lossiness” and encourage generative communication.

LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. They cover integration jargon, functions (like Single Sign-On, eCommerce and writeback), benefits and pitfalls.

Quick hits

How to decide if a client is a good fit. (Josh Spector)

I want to make time to learn about and, one day, explore DALL-E 2.

Talking to strangers makes you happier. So true—in the right circumstances. (David Brooks, New York Times paywall-free view)

The science of why you have great ideas in the shower. (Stacey Colino, National Geographic)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Last weekend, we spent time with our niece and her family, who live near the water just north of Carolina Beach. At low tide, we went crabbing in the marshy sound at the end of her street—even at night with some super cool homemade underwater light sticks—and, at high tide, we boated over to undeveloped Masonboro Island to hang out for a few hours on the beach. For these fall weekends together, I always make shrimp with linguine. It’s pretty simple: onion, orange bell pepper, garlic, tomatoes, white wine, shrimp broth (heads are a must) and basil—lots of butter too. The more shrimp broth you add and let reduce, the better it gets.

Back at home, we had blackened vermilion snapper with green beans on the side.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/9 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 9/9 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 9/9 at 4 p.m. – ASAE 2022 Conference Recap

Join your Fridays@4 community for an open discussion on the recent ASAE Conference in Nashville. If you attended, come prepared to share your experience and favorite take-aways. If you did not attend, come ready to capture session and networking highlights. More info/register.

Host: Fridays@4


Mon 9/12 at 12 p.m. – Membership Mondays: Communicating Your Value Proposition

A discussion on ASAE Collaborate grew into a productive Zoom call for dozens of ASAE members months ago so the group decided to keep the conversations going. We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. More info/register (members only).

Host: ASAE


Mon 9/12 at 1 p.m. – 30-Minute Monday | Unlocking Video’s Potential

We talked about providing white glove services and solutions that empower anyone to create and share video content, from anywhere, in any online environment. Next steps, where are we putting it? How do we utilize into data driven action? Are we understanding what people really care about? Are we building community? Join us as we discuss all these questions and any questions you may have too. 0.5 CMP credit. More info/register.

Host: MPI

Presenter: Donny Neufuss


Mon 9/12 at 1 p.m. – Quarterly Wellness Topic: Movement at Your Desk (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell, Wellness Coach

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 9/13 at 11 a.m. – Your Members Are Individuals, Not Just a Demographic

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: Brianne Wheeler, Director, Marketing, PropFuel


Tue 9/13 at 12 p.m. – Get Recognized: Applying for AWTC Awards and More

You get notified about an industry award. You think about applying, but then those internal roadblocks show up. You second guess your qualifications. You aren’t sure who to ask for references. You worry about the time it will take to complete the application or where to start. We are here to demystify industry awards in the association community and give you a roadmap for receiving recognition. More info/register.

Host: Association Women Technology Champions


Tue 9/13 at 1 p.m. – Policies, Procedures and Problems

Join a discussion on selected policies and procedures that must be monitored to avoid being more reactionary than proactive. Learn how to recognize policies that should be updated, identify procedures that should be updated, and think through a monitoring of policies and procedures schedule. 1.5 CAE credits. More info/register.

Host: UST Education

Presenters: Rob Eby, CPA, CGMA, Partner, and Greg Plotts, Partner, Nonprofit and Association Industry Services Group, Aronson LLC


Tue 9/13 at 1 p.m. – Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4

Email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. Learn strategies to deliver more personalized, email experiences that win clicks and conversions; dynamic content tactics to drive engagement directly within your emails; and which consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want. More info/register.

Host: American Marketing Association

Presenter: Kate Adams, SVP of Marketing at Validity


Tue 9/13 at 2 p.m. – Fall 2022 Legislative Preview: Experts Discuss the Big Issues Congress Will Tackle

Hear a preview of the next 100 days in Congress, including the likelihood of current bills on the table being passed, potential breakthrough issues to watch, and pressing legislative issues in Congress this season. More info/register.

Host: CQ

Presenters:

  • Jason Dick, Editor-in-Chief, CQ and Roll Call
  • John Bennett, Editor-at-Large, CQ and Roll Call
  • Laura Weiss, Tax & Economic Policy Reporter, CQ and Roll Call

Wed 9/14 at 12 p.m. – 20 Things You Can Do for Chapters in 2023

2022 was a big year for moving forward with “the new normal,” but are you ready to take your chapters to the next level in 2023? How will you make your volunteers’ lives easier? What tools can you use to better support chapter leaders? Hear about our top 20 resources, tools, and tips for CRPs, how to support your chapters now so they can plan for the future, and bring your questions for an “Ask Me Anything” chat with Mariner Management’s Peggy Hoffman. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 9/14 at 1 p.m. – Grab the Mic: Is Your Association Ready to Podcast?

As one of the fastest growing digital mediums today, podcasting presents a great opportunity for associations to educate and entertain an industry audience of members and non-members alike. Learn about specific ways to strategize, produce and promote your organization’s podcast. Hear examples of successful association podcasts and how non-dues revenue comes into play. 1 CAE credit. More info/register.

Host: UST Education

Presenters: Frank Humada, Chief Business Development Officer, and Colby Horton, CEO, Association Briefings


Wed 9/14 at 2 p.m. – Combatting Rogue URL Tricks: Quickly Identify and Investigate the Latest Phishing Attacks

Cybercriminals are now employing a variety of advanced social engineering techniques, like sneaky rogue URLs, to entice your users into clicking and putting your network at risk. Hear about real-life examples of advanced attacks using rogue digital certificates, homograph attacks and more; safe forensic methods for examining URLs and other tactics for investigating phishy emails; strategies for dissecting URLs on mobile without clicking; and simple ways you can train your users to scrutinize URLs and keep your network safe. 1 CPE credit. More info/register.

Host: KnowBe4

Presenter: Roger A. Grimes, KnowBe4’s Data-Driven Defense Evangelist


Wed 9/14 at 2 p.m. – Ask the Attorney: Adding Service Clauses, Flexibility and More to Event Contracts

Everybody is acting like the pandemic is over, but related contract questions continue to arise as meetings calendars fill up. Are you writing in strict clauses about service levels? Have negotiations become more difficult? Have you been able to make your agreements more flexible? What are your most pressing contract issues now? Learn how to navigate these challenges and other issues concerning contracts in 2022-’23. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenter: Jonathan T. Howe, president and founding partner of Howe & Hutton Ltd.


Wed 9/14 at 2:30 p.m. – Convince Your Boss, Convince Your Board

Learn how to prepare a proposal that will win over your team, present the facts, collect the data and find the budget to get the approval needed to make significant changes to your membership site. More info/register.

Host: Grype

Presenter: Farhad Khan, Digital Strategist & CEO of Grype


Thu 9/15 at 10 a.m. – The Evolution of The Great Resignation and How It Impacts Associations Today

The Great Resignation began in the spring of 2021 when employees quit their jobs en masse following the COVID-19 pandemic. In 2022, 42% of jobseekers surveyed by Madgex indicated they were planning to leave their current positions. Of those considering new opportunities, 53% want to change sectors entirely, and with a third of professionals wanting industry-specific help, the importance of associations has never been clearer. Hear what The Great Resignation will look like in 2023, why employers are experiencing a talent shortage, and where associations can take the lead. 1 CAE credit. More info/register.

Hosts: Madgex and Georgia Society of Association Executives

Presenters:

  • Rich Green, Madgex
  • Natalie Nardone, Nardone Consulting Group
  • Michael Ang, JobElephant

Thu 9/15 at 11 a.m. – Website Redesign and Project Management: Straight Talk to Get You on the Right Path for Your Next Project

Join us for an interactive “ask the vendor” session to get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). Hear an overview of the redesign process and insight into key areas to make sure you get the advice you need to develop a project timeline, manage expectations for your new site, work effectively with your vendor, project manage your website redesign, launch your site on time and on budget, and plan for ongoing management and optimization. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 9/15 at 11 a.m. – Looking Forward DEI 2022: Insights Into the Association Sector’s Approach to Diversity, Equity and Inclusion

Association Laboratory’s Looking Forward® DEI study is the association sector’s most current, comprehensive and relevant study of DEI issues in associations. This webinar is the first opportunity to review the data from more than 300 association leaders across 20 industry and professional sectors and gain insight into how other associations are dealing with this complicated and often controversial topic. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Dean West, FASAE, president, Nikki Golden, CAE, strategist, Nikki Haton Shanks, MBA, CAE, strategist, and Meg Whedbee, MPP, senior analyst, Association Laboratory


Thu 9/15 at 12 p.m. – The Other Side of Member Engagement: A Rich Volunteer Experience

We increasingly find our volunteers pool is limited in many ways from diversity to skill set. For many associations, COVID brought not just employee burnout but volunteer burnout as well. The reality is our volunteer systems were suffering before COVID, but the pandemic highlighted the weaknesses. ASAE Foundation asked how to create a volunteer system that associations can use to enhance volunteer engagement for a new age. Hear about options for associations and resources you can use to improve the volunteer experience for your members and staff. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Peggy Hoffman, FASAE, CAE, president, Mariner Management


Thu 9/15 at 12 p.m. – Members: How to Get ‘Em How to Keep ‘Em

Hear about key concepts in member recruitment and retention, like lead generation, the welcome series, the member value proposition, ladders of engagement, the difference between features and benefits, collection and use of data, and best practices in renewal cycles. Learn how to create an effective membership campaign, efficiently welcome new members and renew members. More info/register.

Host: GrowthZone

Presenter: Elizabeth Engel, chief strategist, Spark Consulting


Thu 9/15 at 1 p.m. – 3 Paths to Tapping the Full Potential of Your Learning Business

Get a closer look at three specific areas of opportunity for your learning business: business-to-business (B2B) selling (e.g., to corporations, chapters); globalization of content; and mobile delivery. Learn how you can assess each opportunity and put the right resources in place to pursue them. Get actionable insights into how you might capitalize on B2B selling, globalization, and mobile delivery to dramatically expand the reach—and, by extension, the revenue and impact—of your learning business. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Matt Peterson, relationship director, MapleLMS

Thu 9/15 at 1 p.m. – The Pros and Cons of the RFP Process

Not only does the RFP process help associations understand their needs, but it also finds the right partner to meet them. Hear about all the good and the bad of the RFP process. 1 CAE credit. More info/register.

Hosts: Altai Systems and Achurch Consulting

Presenters:

  • Beth Power, Altai Systems
  • Tammy Marko, Achurch Consulting

Thu 9/15 at 2 p.m. – Measure and Improve Your Marketing Effectiveness in 2023 | Mightier Marketing in 1-2-3: A Three-Part Series to Prepare for 2023

In this session, learn how to measure marketing effectiveness across six key categories—research and analytics, branding and strategy, marketing and SEO, UX design and content, technology, and team dynamics—and hear recommendations for each to improve your marketing effectiveness. Find out how one organization used the marketing maturity assessment, The Mighty GPS, to adjust, budget, and improve their marketing efforts. More info/register.

Host: Mighty Citizen

Presenters:

  • Christina Lewellen, Executive Director, ATLIS
  • Kelsea Watson, Director of Marketing and Events, ATLIS
  • Rachel Clemens, Chief Marketing Officer, Mighty Citizen

Thu 9/15 at 4 p.m. – How to Use Virtual Retreats to Build Connections Among Virtual Teams

Explore techniques, activities, and tools you can incorporate into a virtual team retreat to help your team get to know each other or reconnect in a casual, informal and fun way. Learn how to create a “safe” space for sharing. 1 CAE credit. More info/register.

Host: ASAE Reston Loudon Swap

Presenter: Linda Howard, Founder of Howard Consulting LLC


Fri 9/16 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 9/16 at 4 p.m. – LinkedIn: Showcase Your Stand-Out Brand

Learn over 20 of the latest insights and practical techniques to leverage your LinkedIn account to stand-out, be found and get engaged faster—to do what you most want to do in your roles as self-promoter, marketer or business development professional. More info/register.

Host: Fridays@4

Presenter: Charles J. Timmins


Tue 9/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 9/20 at 2 p.m. – Can You Create a “Social Offset” for Your Next Conference?

Tune in to a special episode of the Association Chat podcast to learn about SocialOffset, and how it can help associations navigate the current political climate. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International

Guests: Elena Gerstmann and Rhonda Payne


Wed 9/21 at 12 p.m. – Productivity in a Hybrid World: Effective Collaboration

How do we collaborate effectively in a hybrid world, incorporating the concepts of real-time conversations, appreciation, feedback, note-taking, etc.? Watch a demo of Teams, Slack, and Zoom and see how two organizations are using these tools to improve collaboration. Join a group discussion about effective collaboration in a hybrid world. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Amreetha Nagaraj, MS, CSM, Head of Box Consulting – US East & Canada Regions (Senior Director)
  • Diane Harris, PMP, MBA, Director of Information Technology at the Association for Financial Professionals

Wed 9/21 at 12 p.m. – State Government Relations and Advocacy: Getting Ready for 2023

In 2023, all 50 state legislatures will be in session, considering proposals that could impact associations and their members across a wide range of policy areas. Hear from a panel of state government relations and advocacy leaders who will share their expertise, case studies, and hard-won lessons learned to help get you and your association ready for a busy 2023 in state houses nationwide. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Mark Ames (moderator), American Industrial Hygiene Association
  • Sherry Stanley Whitworth, FiscalNote
  • Matt Tremblay, Electronic Transactions Association
  • Tyler Craddock, Legislative Strategies Group
  • Davon Gray, American Institute of Architects
  • David Lusk, Key Advocacy

Thu 9/22 at 1 p.m. – Where to Invest Now for Long-Term Hybrid Success

Employing and retaining quality staff is paramount as we face some of the lowest unemployment rates in decades. Yet as unemployment rates go down, operating and other expenses continue to go up, which begs the question: Where should you invest your limited resources and dollars to optimize your workforce? Learn strategies and tactics for purposeful interactions, employee retention, and communication along with time-saving tools. 0.5 CAE credit. More info/register.

Host: Achurch Consulting


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday afternoon.


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Creative Commons licensed photo by Lucasmj via Wikimedia Commons

Association Brain Food: 9.2.22

The weekly list of free educational events and resources for the association community…

sandpiper – inspiration for my weekly list of free educational events and resources for the association communityManager training. Bad bosses are a leading contributor to the Great Resignation (or Transition). Because managers are facing a host of new issues and challenges in the post-pandemic workplace, WBT Systems says associations can help industry employers and employees by offering manager training programs. Their post also provides advice on essential topics and marketing for these programs.

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events, EventMobi describes how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners.

Virtual networking discussions. At Associations Now, American Speech-Language-Hearing Association’s Jack Coursen tells Rasheeda Childress how staff-guided conversations engage virtual coffee session attendees by giving them a chance to connect with peers and earn CE credits.

Email open rates. Andy Crestodina at Orbit Media Studios shares 13 excellent tips for increasing your email open rates along with examples showing you how it’s done. Sure, clicks matter most but first you’ve got to get them to open your email.

Online learning tips. In honor of the back-to-school season, WBT Systems offers advice for anyone taking an online course—tips you can share with your members. They cover everything from time management, procrastination, distraction and motivation to accountability and learning habits.

Membership value of an AMS. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members, you better start shopping for a new one.

Quick hits

Why thinking hard wears you out. (Diana Kwon, Scientific American)

Four clues to help you identify a prospective employee with real emotional intelligence. (Marcel Schwantes, Inc.)

Why virtue signaling isn’t the same as virtue—and actually furthers the partisan divide. (Christopher Beem, The Conversation)

Good eats

Skip down to the list of free educational events if you prefer takeout.

If you want to treat yourself, try this Mexican shrimp cocktail. It’s like a cross between regular shrimp cocktail and gazpacho but more satisfying. On the side, we had quesadillas filled with mushroom, onion, red bell pepper, poblano, jalapeño, smoked paprika, cilantro and ‘quesadilla’ cheese. I also made calabacitas—a southwestern vegetable sauté of zucchini, yellow squash, corn, tomatoes, poblano, jalapeño, garlic and fresh oregano.

We had one of our favorites a few other nights: southern pan-friend catfish and speckled trout. You’ve seen this one here before: dredge the fillets in flour, then in egg mixed with a lot of hot sauce, and then cornmeal and panko with ancho chile powder. On the side, creamed collards with mushrooms, so good.

I tried a new sauce for Spanish mackerel: hot sauce vinaigrette—3 tablespoons hot sauce, 2 tablespoons lime juice and 2 tablespoons vegetable oil mixed with cilantro and chives. The next night, an old regular—blackened black drum fillets.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/2 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Tue 9/6 at 12 p.m. – Data Analytics Network: Middleware/iPaaS Use in Associations

Learn about the many uses of an iPaaS, their benefits, and their challenges. ASHA and ASAE will explain how they’re leveraging iPaaS-driven solutions to streamline their data ecosystems, and Association Analytics will lay out their views on iPaaS landscape.1 CAE credit. More info/register.

Host: Association Analytics


Tue 9/6 at 12 p.m. – Picket Fences or Brick Walls? | Discovering Different Types of Boundaries

Hear about the picket fence or brick wall boundaries model, and learn about the different types of boundaries, where they work best, how to maintain them, and more. Why? Because holding space for yourself and enhancing the way you live and work helps to make you a fuller, more robust person and professional. 1 CMP credit. More info/register.

Host: MPI

Presenter: Nancy Snowden, M.A., Manager of Educational Experiences, MPI


Tue 9/6 at 1 p.m. – The Future of SEO: Planning for 2023 and Beyond

Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Learn how to worry less about algorithm updates, predict and measure change, and adapt to ever-changing search engine results. More info/register.

Host: American Marketing Association

Presenter: Steve Wiideman, Writer, Scientist, Professor, and Practitioner of Search Optimization


Tue 9/6 at 2 p.m. – Independent Planner Emergency Kit

The role of independent planners has evolved as lean planning teams call on experts for everything from finding venue availability to understanding local protocols and strategy. Explore new ways to work together so everyone can contribute at the highest level and deliver fabulous meetings and events. Hear tips for sourcing in a tight market, strategies for managing changing requirements, and ideas for inspiring attendees today. More info/register.

Host: Smart Meetings

Presenters:

  • Patricia F. Zollman, Pandemic Compliance Advisor, and senior director of global accounts, HelmsBriscoe
  • Tracy Judge, founder & CEO, Soundings
  • Mahoganey Jones, founder and CEO, Event Specialists Inc.

Wed 9/7 at 11 a.m. – How to Write an RFP (Request for Proposal) for Merchant Services

When releasing an RFP to evaluate new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. We will demystify the credit card processing flow, players, terminology, and musts to consider so you feel prepared to write your RFP and evaluate your perspective merchant service providers based on the criteria most important for your organization. Learn how to identify the gaps in your current payments ecosystem and the questions to ask to reduce these issues in your future state. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp. (UST)

Presenters: Julie Duncan, VP Sales, Association Practice Leader, and Wade Tetsuka, CPA, President, UST


Wed 9/7 at 11 a.m. – Event Design Summit

The way we’ve always done things may not be the best way of doing things. There’s no time like now to stop and reimagine what is possible. Participant expectations have changed and technology has opened new possibilities. Now it’s up to event designers to break the molds and create dazzling event experiences. Hear from a formidable lineup of event design experts who will expand your event design thinking and share their insight on what participants really want from events today. 3 CMP credits. More info/register.

Host: Skift Meetings


Wed 9/7 at 11 a.m. – Data Trends: The Alchemy of Turning Your Disparate Data into Gold

As scholarly publishing organizations unite their content, editorial, member, platform, and web analytics data they’re facing a wealth of ways to deliver truly actionable insights, such as: using zero- and first-party data to provide higher-quality engagement and future-proof against the decline of the third-party cookie, analyzing data to inform platform development and user journeys, employing machine learning and natural language processing to aid in content/data tagging, generating revenue through new content and collection development, and supporting OA models. Hear from a group of industry data experts and publishers currently on this journey to data unification and what they’ve learned along the way. More info/register.

Host: Silverchair

Presenters:

  • Melanie Dolechek, Executive Director, Society for Scholarly Publishing
  • Joe Haddock, Chief Digital Officer, CyberRisk Alliance
  • Michael Hardesty, Digital Product Manager, National Academy of Sciences
  • Margarita Lygizou, Head of Sales & Marketing, IWA Publishing
  • Dustin Smith, President & Co-Founder, Hum

Wed 9/7 at 11 a.m. – Leadership for Exponential Impact in the Digital Age

We are in the early stages of a Big Shift in the global economy that is creating both exponentially expanding opportunity and mounting performance pressures. Our institutions and leadership models were designed for a previous era. Leaders will have to become the catalyst for profound institutional change. Take the opportunity to create growth in the shifting environments of change while other hesitate in fear. More info/register.

Host: Rendanheyi Silicon Valley Center

Presenters:

  • John Hagel, Founder, Deloitte’s Center for the Edge, and Researcher, Author, & Director, Rendanheyi Silicon Valley Center
  • Annika Steiber, Director, Rendanheyi Silicon Valley Center

Wed 9/7 at 12 p.m. – Increase Conference Attendance: Co-Locating, Co-Hosting and Partnerships

Learn how you can engage organizations within your community to increase conference attendance and enhance the attendee experience for all stakeholders. Hear how the International Erosion Control Association (IECA) increased their conference attendance. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Joanna Fetherolf, CMP, Managing Director, Conferences & Education, IECA


Thu 9/8 at 12 p.m. – Member Scoring: The Compass to Your Association’s Member Engagement

The 2022 Association Trends Study by Community Brands shows that the top two priorities for associations are: developing or improving member engagement opportunities and providing a seamless member experience. Learn how to determine your association’s goals for member engagement scoring, identify which member actions are most important for scoring engagement, determine value for member (and non-member) actions, and increase retention by becoming data-driven. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Michelle Schweitz, Marketing Director, and Tirrah Switzer, Director, Product Marketing, Community Brands


Thu 9/8 at 2 p.m. – Anatomy of a Breach

Hear how an association COO and CIO navigated the rough waters of a security breach. Find out the first critical steps you need to take to protect your organization. Discover why it’s important to have a cybersecurity insurance and what types of insurance are necessary to protect you and your association. Learn how to create an effective breach communication plan to address your staff, board, and members. Hear tips and tactics to fortifying your current systems. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Villy Savino, VP Technology Transformation, CoreNet Global
  • Larry Bazrod, COO, CoreNet Global
  • James Marquis, CIO, 501Works

Fri 9/9 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science


Fri 9/9 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Mon 9/12 at 12 p.m. – Membership Mondays: Communicating Your Value Proposition

A discussion on ASAE Collaborate grew into a productive Zoom call for dozens of ASAE members months ago so the group decided to keep the conversations going. We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. More info/register (members only).

Host: ASAE


Tue 9/13 at 11 a.m. – Your Members Are Individuals, Not Just a Demographic

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Brianne Wheeler, Director, Marketing, PropFuel


Tue 9/13 at 12 p.m. – Get Recognized: Applying for AWTC Awards and More

You get notified about an industry award. You think about applying, but then those internal roadblocks show up. You second guess your qualifications. You aren’t sure who to ask for references. You worry about the time it will take to complete the application or where to start. We are here to demystify industry awards in the association community and give you a roadmap for receiving recognition. More info/register.

Host: Association Women Technology Champions


Wed 9/14 at 12 p.m. – 20 Things You Can Do for Chapters in 2023

2022 was a big year for moving forward with “the new normal,” but are you ready to take your chapters to the next level in 2023? How will you make your volunteers’ lives easier? What tools can you use to better support chapter leaders? Hear about our top 20 resources, tools, and tips for CRPs, how to support your chapters now so they can plan for the future, and bring your questions for an “Ask Me Anything” chat with Mariner Management’s Peggy Hoffman. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Thu 9/15 at 11 a.m. – Website Redesign and Project Management: Straight Talk to Get You on the Right Path for Your Next Project

Join us for an interactive “ask the vendor” session to get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). Hear an overview of the redesign process and insight into key areas to make sure you get the advice you need to develop a project timeline, manage expectations for your new site, work effectively with your vendor, project manage your website redesign, launch your site on time and on budget, and plan for ongoing management and optimization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 9/15 at 11 a.m. – Looking Forward DEI 2022: Insights Into the Association Sector’s Approach to Diversity, Equity and Inclusion

Association Laboratory’s Looking Forward® DEI study is the association sector’s most current, comprehensive and relevant study of DEI issues in associations. This webinar is the first opportunity to review the data from more than 300 association leaders across 20 industry and professional sectors and gain insight into how other associations are dealing with this complicated and often controversial topic. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Dean West, FASAE, president, Nikki Golden, CAE, strategist, Nikki Haton Shanks, MBA, CAE, strategist, and Meg Whedbee, MPP, senior analyst, Association Laboratory


Thu 9/15 at 12 p.m. – Members: How to Get ‘Em How to Keep ‘Em

Hear about key concepts in member recruitment and retention, like lead generation, the welcome series, the member value proposition, ladders of engagement, the difference between features and benefits, collection and use of data, and best practices in renewal cycles. Learn how to create an effective membership campaign, efficiently welcome new members and renew members. More info/register.

Host: GrowthZone

Presenter: Elizabeth Engel, chief strategist, Spark Consulting


Thu 9/15 at 1 p.m. – 3 Paths to Tapping the Full Potential of Your Learning Business

Get a closer look at three specific areas of opportunity for your learning business: business-to-business (B2B) selling (e.g., to corporations, chapters); globalization of content; and mobile delivery. Learn how you can assess each opportunity and put the right resources in place to pursue them. Get actionable insights into how you might capitalize on B2B selling, globalization, and mobile delivery to dramatically expand the reach—and, by extension, the revenue and impact—of your learning business. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Matt Peterson, relationship director, MapleLMS

Thu 9/15 at 2 p.m. – Measure and Improve Your Marketing Effectiveness in 2023

Learn how to measure marketing effectiveness across six key categories—research and analytics, branding and strategy, marketing and SEO, UX design and content, technology, and team dynamics—and hear recommendations for each to improve your marketing effectiveness. Find out how one organization on how they’ve used the marketing maturity assessment, The Mighty GPS, to adjust, budget, and improve their marketing efforts. More info/register.

Host: Mighty Citizen

Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Lenstravelier via Unsplash

Association Brain Food: 8.19.22

The weekly list of free educational events and resources for the association community…

pretty nature scene – inspiration for my weekly list of free educational events and resources for the association communityBecause I’m away next week at the ASAE Annual Meeting and elsewhere, I’m not publishing Association Brain Food on Friday, August 26. This edition includes all the free events I could find for the next two weeks. I’ll be back with more on Friday, September 2.

Webinars. After a few years of virtual-everything, our tolerance for the traditional webinar format is withering away. WBT Systems offers suggestions for producing webinars that provide a learning experience worth your attendees’ time and attention.

Grassroots advocacy. Quorum lays out the steps to building a grassroots advocacy program from scratch. They describe the planning and buy-in you need to get started and what you should think about and do before your first campaign.

AMS implementation workload. No one tells you about all the work your team has to take on when implementing a new AMS—which is why this new guide from Ellipsis Partners is a godsend. They describe nine responsibilities you should be aware of and prepare for. It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload.

Hybrid work myths. Achurch Consulting keeps hearing people spouting these three myths or assumptions about hybrid work. Make sure you (and your association’s leadership) aren’t falling for any of them.

AMS selection. You know how I can’t resist a good AMS read. Here’s another from .orgCommunity and Impexium. They explain how the AMS has evolved from the monster jack-of-all-trades to a simpler, more flexible breed of AMS that plays well with all the other software in your tech stack. If a new AMS is in your future, read about the factors you should consider when comparing software—and then the Ellipsis guide will help you prepare for implementation.

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Hum explains why young professionals are just not into your association.

Quick hits

What is quiet quitting and why is Gen Z doing it? (Cloey Callahan, Worklife News)

Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. (New York Times, no paywall)

Watch my future dinner float by on the Frying Pan Tower underwater cam.

Good eats

Skip down to the list of free educational events if you prefer takeout.

We loved this cumin-roasted yellowfin tuna with cilantro sauce. The original recipe called for salmon, but my fish store doesn’t sell it because salmon doesn’t live in NC waters. I omitted the oil, making it a dry rub, and used lime juice instead of vinegar. Excellent and easy.

On the side, leftover southwest succotash—you can see the ingredients in last week’s post.

 I’m down to about half a bottle of ouzo thanks to substituting it for white wine in Mediterranean recipes. This time, I winged it with amberjack fillets, adding onion, fennel, garlic, tomatoes, Kalamata olives, capers, bay leaves, lemon juice, ouzo and fresh oregano. Delicious. On the side, roasted broccoli with red onion and garlic powder.

With leftover buttermilk in the frig, I found an old favorite: southwest buttermilk baked chicken thighs, another easy one. I adapted the original recipe by adjusting the spice amounts, using garlic powder and kosher salt instead of garlic salt, adding dried oregano and sprinkling the dish with fresh cilantro after it comes out of the oven.

On the side, veggie pesto (freshly made pesto from a basil harvest) with zucchini, onion, mushrooms, poblano, red bell, jalapeño and parmesan.


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Since I’m away next week, here are the educational events scheduled for next two weeks. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 8/19 at 11 a.m.* – Food and Beverage in the Near Future and Beyond

As many planners and suppliers know, food and beverage can make or break the attendee experience. During this webinar we’ll explore tactical and practical applications for how food and beverage will evolve in the near future and beyond. We’ll address both the real costs and the impact on experiences for participants. More info/register.

Host: SITE

Presenters:

  • Anne Marie Rogers, Director, Direct Travel Meetings and Events
  • Natalie Fulton, Trade Manager, Tourism New Zealand
  • Tracy Stuckrath, Founder & Chief Connecting Officer, thrive! meetings & events
  • Chef Andrew Roenbeck, Director of Culinary Operations, The Boca Raton

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 8/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/19 at 4 p.m. – So You Made a Connection. Now What?

We hear a lot about networking, but not about valuable relationships. Hear how to view the practice of networking in a different light, expand your frame of reference about what a network can be, and develop ideas for the ‘now what’ phase so a connection can be more effective and mutually beneficial. More info/register.

Host: Fridays@4

Presenter: Laurie Cooke, CAE, CEO emerita of the Healthcare Businesswomen Association


Mon 8/22 at 1 p.m. – 30-Minute Monday | Reconnect to Your Burnout Recovery

Did you start this year with the resolution to have healthy boundaries and practices for self-care, and were motivated but now feel the fatigue and the burnout? Maybe you’ve been feeling that for more than a while now. We are more than halfway through the year, and we know burnout and work fatigue kicks into overdrive as the holidays approach. Let’s talk about tools, practices and more to prepare and conquer the burnout as we kick any current or future fatigue to the curb. 0.5 CMP credit. More info/register.

Host: MPI

Presenter: Kate Steiner


Mon 8/22 at 1 p.m. – CAE Motivations (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Amy Farmer, PhD

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 8/23 at 12 p.m. – Meetings Outlook

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI


Tue 8/23 at 12 p.m. – Game-Changing Email Strategies to Dominate the Inbox in Q4

As sending volumes skyrocket and inboxes grow more crowded, only the best emails will win subscribers’ attention. Plus, a shaky economy makes subscribers even less inclined to click and buy. Learn email automation strategies to eliminate time-consuming workflows so you can focus on what matters, tips to collect consumer data now to fuel personalized campaigns that pack a punch, how to warm up your lists and IP addresses before ramping up your sending volume in Q4, and tips to catch reputation and deliverability issues now, before they jeopardize your results. More info/register.

Host: Validity

Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity


Wed 8/24 at 1 p.m. – Busting The Myths About Hybrid Work

Explore the myths about remote/hybrid work and dive into the data and stats that debunk what many of us used to think was fact, including: organizational culture—can it exist without a physical gathering space; brainstorming—can it be meaningful and effective without being face-to-face; and flexibility—does giving staff the chance to work from home 2-3 days a week really provide the flexibility they want. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 8/24 at 1 p.m. – Contracting for the Recovery: Contract Negotiating Tips & Tricks For the Post-COVID Era

Learn about negotiating meeting contracts for the unpredictable future. Topics to be covered will include combatting hidden fees and “budget busters,” the best ways to negotiate important terms during this seller’s market, and how to address security concerns, ongoing health risks and rising costs. More info/register.

Host: Meetings Today

Presenter: Joshua Grimes, Esq., Grimes Law Offices, LLC


Thu 8/25 at 11:30 a.m. – Conference Sustainability: Should You Be Prioritising It in 2022?

Environmental scientists have long deplored the paradox of needing to fly to scholarly conferences around the world. But a recent global survey of association executives suggests that environmental sustainability has slipped down their list of strategic priorities for meetings right now. Are you part of the growing cohort of conference organisers who are struggling with the rising costs of conferences to find the right recipe for sustainability? Join our panel of industry experts as we take an all-encompassing look at conference sustainability and find the answers you need to build a more sustainable conference strategy. More info/register.

Host: ExOrdo


Thu 8/25 at 12 p.m. – Technology Challenge Virtual Series

Challenge: Event organizers have more data than ever, but it can be overwhelming.  How can you make sense out of the data collected and use advanced tools like artificial intelligence and machine learning to make Amazon-like recommendations to your audience based on their behavior and interests? Learn how to better leverage data and AI to improve participant engagement and satisfaction, enhance exhibitor interactions with attendees and ROI, and increase participation at future events. 1 CEM credit. More info/register.

Host: DC chapter/International Association of Exhibitions and Events


Thu 8/25 at 1 p.m. – Display Advertising: Under the Hood of “Programmatic”

Programmatic advertising is the automated process of buying digital ad space. Unlike traditional ad sales where advertisers negotiate directly with sellers, programmatic ad buys use algorithms, not humans, to make decisions and fill inventory. Learn about the technology powering this channel, different ways to target ads to users, and use cases from successful campaigns. More info/register.

Host: Feathr

Presenter: Aidan Augustin, co-founder and president of Feathr


Fri 8/26 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/26 at 4 p.m. – Building Your Personal Board of Directors

Sometimes it’s not what you do, it’s who you know. Hear how our presenter built her own personal board of directors and lessons learned. Learn about the benefits of having a personal board of directors, who to add to your board, how to get them on your board, and how to maximize these relationships. More info/register.

Host: Fridays@4

Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association


Mon 8/29 at 1 p.m. – 30-Minute Monday | #RealTalk Unplugged Let’s Talk WEC: Creating Access to Wellness

Hear from the magic makers of MPI’s 50th anniversary celebration WEC SF in this follow up from the August session celebrating the 30 year anniversary of the ADA act being signed. This year’s World Education Congress theme included wellness as a focus and foundation. We’ll look into the importance of wellness in the meeting and events industry and innovative ways to create access to wellness for attendees. 0.5 CMP credit. More info/register.

Host: MPI


Mon 8/29 at 1 p.m. – 501c4 & c3 Coordination (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: David Borden

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 8/30 at 11:30 a.m. – Accessibility Considerations for Event Planners

Learn about key considerations to produce accessible events that benefit not only individuals with disabilities, but also help to ensure that all participants are able to fully engage with your events and your organization as a whole. Find out why planning an accessible event takes time and is not a zero-cost effort, what to consider for venue and event accessibility, and hear a personal perspective from a low-vision attendee at an assistive technology conference. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Rocío Alvarado (IAAP WAS), Senior Digital Accessibility Specialist, Diamond


Tue 8/30 at 12 p.m. – Events Take Grit: How One Team Is Changing an Industry Narrative

In the world of AV and event production, rarely do we see a majority female workforce, especially in leadership representation. According to the Audio Engineering Society, women make up just 5% to 7% of audio engineers and event producers. Grit Productions & Expositions, however, have managed to create a highly successful business model with a ceiling-shattering approach to ensuring women are at the forefront of their brand and team. Learn how to build, maintain, and evolve a successful career in event production, and how Grit is purposefully changing the face of the production industry, one event at a time. 1 CMP credit. More info/register.

Host: MPI

Presenters: Charlotte Miles VP, Productions, Delaney Owen, Account Manager, and Leigh Massey, VP of Sales & Marketing, Grit Productions & Expositions


Tue 8/30 at 12:30 p.m. – The Intersection of Employee Leave, Wage Replacement Benefits, and Healthcare Coverage: A Primer on the Coordination of Benefits for Nonprofits

Hear about key considerations nonprofits should take into account when coordinating benefits for employees with medical issues, who need to care for a sick family member, or who need time to bond with a new child. These tasks have become even more complex during the pandemic because many nonprofits have changed from an in-person to a remote work model, thereby increasing the number of applicable jurisdictions. This presentation will address federal, state, and local paid and unpaid leave laws, wage replacement benefits (including short-term and long-term disability and workers’ compensation), and healthcare coverage. More info/register.

Host: Venable LLP

Presenters: Juliana Reno, Partner, Employee Benefits, and Jennifer Prozinski, Partner, Labor and Employment, Venable LLP


Tue 8/30 at 2 p.m. – The Convergence of Member Benefits and Non-Dues Revenue for Overall Growth and Retention

Learn how the convergence of member benefits and non-dues revenue is directly tied to the value of engaging and interacting with these current, past, and future members. Find out how this extends beyond the obvious elements like education, content, and meetings that would help someone be a member or stay a member and dives into the complex world of member benefits and non-dues revenue that help drive most membership organizations. 1 CAE credit. More info/register.

Host: Teri Carden, founder, Non-Dues-a-Palooza

Presenter: Tim McNichols, Executive Director, Partnerships, LIG Solutions


Tue 8/30 at 2 p.m. – My Why: Stories and Lessons Learned from the Women in Technology at Higher Logic

No career path is the same. For the Women in Technology at Higher Logic, their paths have included successes and failures that have provided them with invaluable stories worth sharing. Hear about the path that led them to Higher Logic, how they are continuing to grow their careers while staying in the industry they love and the lessons they have learned along the way. More info/register.

Host: Higher Logic

Presenters: Beth Arritt, Maral Balayan, Kristin Bednarek and Cate Sauer


Tue 8/30 at 3 p.m. – Ask Me Anything: Your Questions on Membership Growth Answered

Ask about strategic goals and how to reach them, association website vs membership site, member engagement and how to increase your membership, tools and technology for your association, membership site design and the ideal user experience, and best practices for your association. More info/register.

Host: Grype

Presenter: Farhad Khan, Membership Site Expert & CEO of Grype Digital


Wed 8/31 at 11 a.m. – 15 Ways to Optimize Your Newsletter

Learn about a variety of strategic opportunities to utilize AI, strategic creativity, content curation, artificial intelligence, and data-driven insights for a newsletter with high engagement, performance and relevancy for your members. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, rasa.io


Wed 8/31 at 11:30 a.m. – Credential As You Go Initiative (CAYG)

CAYG is an initiative with 21 universities, and a recent $3M grant from the U.S. Department of Education, Institute for Educational Sciences, that envisions an incremental credentialing ecosystem in which all learners are recognized for what they know and can do as they acquire learning from multiple sources. Learn about this important initiative and how organizations can get involved to create pathways and greater access to their credentials. More info/register.

Host: Certification Network Group

Presenters:

  • Holly Zanville, Research Professor and Co-Director of the Program on Skills, Credentials & Workforce Policy at George Washington University
  • Nan Travers, Director of the Center for Leadership in Credentialing Learning at SUNY Empire State College
  • Bill West, senior market leader and 25+ year veteran of the assessment industry
  • Karen Elzey, Associate Executive Director at Workcred

Wed 8/31 at 1 p.m. – 7 Ways to Reach Your Niche with Content Marketing

From standing out from the crowd and strengthening brand loyalty, to better optimizing your marketing budget, there are many advantages to focusing your content marketing on a niche audience. Learn smart approaches to niche content marketing, including targeting keywords with low search volume, finding topics likely to resonate with your niche audience, and successful niche content marketing strategies. More info/register.

Host: American Marketing Association

Presenter: Lenox Powell, Content Director at Semrush


Wed 8/31 at 3 p.m. – User Experience + Brand: The New World

Many associations struggle with archaic brand architecture where every department ends up with its own “brand.” This confuses your members, which ultimately hurts conversions. Learn how user experience and brand come together as one and how that can help you differentiate. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies


Thu 9/1 at 1 p.m. – ASAE Annual in Review

After a two-year hiatus, this ASAE Annual will be one to remember. Join us for a webinar—fireside chat style. What’s hot in technology? What’s new from a tech perspective? How will it change the way associations conduct business? Which ideas were the greatest? Panelists will share the top 3 (and only 3) ideas or ah-ha moments gained at the conference. Which parties were the best? ASAE Annual is a “work hard, play hard” conference. We’ll cover the greatest venues, food, and dance scenes. More info/register.

Host: Impexium


Thu 9/1 at 1 p.m. – Event Summer Camp Series: Sponsorships & ROI

Sponsorships are one of the best ways to cover the cost of hosting an event and build long-lasting relationships with the brands your attendees know and respect, while delivering value to your partners. Hear about the types of event sponsorship, how to build a tiered sponsor package, and the essential components to include when creating an event sponsorship proposal. More info/register.

Host: Webex Events

Presenters: Lisa Vogel, Leader, Field & Event Marketing, and Yvonne deFuria, Event Production Manager, Webex Events


Fri 9/2 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Tue 9/6 at 12 p.m. – Data Analytics Network: Middleware/iPaaS Use in Associations

1 CAE credit. More info/register.

Host: Association Analytics


Fri 9/9 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Association Brain Food: 8.12.22

The weekly list of free educational events and resources for the association community…

close-up view through a field of corn – inspiration for my weekly list of free educational events and resources for the association communityMembership model. It’s the right time to reevaluate your association’s membership model, says MemberSuite, because members (and their employers) most likely have different expectations, preferences and needs after two years of economic and pandemic-induced change.

Flipped learning at Annual. WBT Systems suggests an unofficial (not ASAE-endorsed) flipped learning experience for ASAE Annual attendees. After explaining the benefits of flipped learning, they offer a list of blog posts to read for background or perspective before attending four Annual sessions.

AMS (r)evolution. Empowered Margins sat down with 70 developers to get their thoughts on all things AMS, such as integration, APIs, security, eCommerce, data visualization, and more. They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS.

Future-proofing. Chris Vaughan at Sequence Consulting shares ten strategies for preparing your association for the future. Some of my favorites: cranking up content, reinventing events, enhancing networking, evaluating capabilities and scenario planning.

Association journals. Open access is disrupting the traditional journal business, which is why Gregory Bologna, CAE, writes at Association Ventures Playbook about climbing down from the ivory tower and rethinking digital publication opportunities.

Member/customer engagement. Many associations are using conversational engagement to draw people into relevant conversations, identify their goals or needs, and respond appropriately—at scale, not individually. PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful.

Board director traits. Octavio ‘Bobby’ Peralta shares a recap of a webinar he attended on the seven surprising traits of future board directors. These traits would be useful when screening prospective hires too.

Consulting. Adrian Segar at Conferences That Work shares advice for attracting great consulting clients—advice that applies to other professional services too. This article would be useful for those starting out and perhaps even those who are already some years in.

Opportunity-spotting. Amy Wilkinson at Entrepreneur describes three ways entrepreneurs came up with new ideas during the pandemic. All of them are ripe for stealing by your association.

Quick hits

Create a Project Management Lite survival guide for your association. (Nia Delmast, Cimatri)

Why a time zone recruiting strategy has become the latest hiring trend. (Lindsey Galloway, Chief)

Navigating rising AV costs for events. (Casey Gale, PCMA)

Four helpful iPhone and Android tricks you may not know about. (J. D. Biersdorfer, New York Times)

Good eats

Skip down to the list of free educational events if you prefer takeout.

We loved these taco zucchini boats, although my zucchini weren’t that enormous, so, after stuffing the squash, half the filling remained. I added red bell pepper, poblano pepper, jalapeno pepper and corn to the filling, and served the ‘boats’ with a sprinkling of cilantro and hot sauce. Before storing the leftover filling in the freezer, I enjoyed it on tomato slices, topped with avocado and hot sauce, a fantastic lunch.

On the side, one of my inventions: southwest succotash with zucchini, onion, poblano, red bell, green bell, jalapeno, garlic, cumin, coriander, smoked paprika, grape tomatoes, corn, black beans, oregano and cilantro. Pretty darn good!

Another night, we had the old striped mullet standard: dredge the fillets in flour with garlic powder and salt, then in a buttermilk/hot sauce combo, and finally in a mix of cornmeal, panko and ancho chile powder before pan-frying. Squeeze lemon juice all over as you drain the fillets on paper towels.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 8/12 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Megan Cottrell, director of digital strategy, CREW Network

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 8/12 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/12 at 4 p.m. – Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead (Book Club Discussion)

Join us for the next installment of the three-part summer book club series. We will discuss the book Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown. More info/register.

Host: Fridays@4


Mon 8/15 at 12:30 p.m. – Planning for New Tech & Tools

Learn about the best ways to plan for tech and tools, including revisiting your bylaws and other due diligence, deciding on your budget, aligning your board and staff, and building a timeline that works for your goals & resources. 1 CAE credit. More info/register.

Host: Personify

Presenters:

  • Rebecca Achurch, CEO, Achurch Consulting
  • Janna Knapp, Senior Director of Professional Services at Personify

Mon 8/15 at 1 p.m. – 30-Minute Monday | Exploring Your Own Shift

As a follow up to our conversation two weeks ago, now that we’ve had time to think about and put into practice what Stacey shared, we want you to ask your questions. What is next, where are you stuck in your path to owning your own shift? We will be exploring the next step because community is important and key to your success. 0.5 CMP credit. More info/register.

Host: MPI

Presenter: Stacey Ruth, author of Own Your Own Shift


Mon 8/15 at 1 p.m. – Emerging Tech & Innovation in a Nonprofit Environment (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Mike Jacka and Bryant Richards

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 8/16 at 12 p.m. – How YOU Wow

When it comes to WOWing your next event, it’s not just gags, tips, and tricks. You need to make sure all your tools are sharpened and ready to go. Come gain a new perspective and a fresh look at how you better assess, engage, and execute your next event, your next project, within your company, or perhaps yourself. And there might even be a tip or two in there for good measure. 1 CMP credit. More info/register.

Host: MPI

Presenter: Rob Barber, Vice President, Modular Systems + R&D, ATOMIC


Tue 8/16 at 12:30 p.m. – Secrets of an Undercover Attendee

As we go back in person, it’s critical to understand how our attendees shop for events and what’s often missing from your marketing efforts. It’s time to think like an undercover attendee. Hear about the impact of COVID on the association world and how we got distracted from the mission of our associations. Learn about the sense of ownership across your organization, the tattoo exercise and how to apply it to your association, what makes your audiences passionate about your event, whether your history is holding you back, how to think about your event’s mission, how to create a secret attendee, common mistakes seen on event or show sites, what it means to show up alone at your event, how to maximize volunteers, and how to leverage your location to improve your event. More info/register.

Host: Personify

Presenter: Jay S. Daughtry, M.Ed., Owner, CQbd


Tue 8/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 8/16 at 2 p.m. – Mobilize Explores How Associations Are Upgrading to a Modern Community Platform

Learn how to replace outdated technology and smoothly transition to a modern community software platform, and how to create best practices when implementing community software for your association. Find out how both TCEA and NACTO boosted engagement and loyalty by 3x-5x when compared to traditional communities. More info/register.

Host: Mobilize

Presenters:

  • Lori Gracey, Executive Director, TCEA
  • Claudia Preciado, Director of Engagement, NACTO

Wed 8/17 at 1 p.m. – Activity Integrations: Different Approaches to Syncing Activities Between Your System of Record and Other Systems

Every association today is leveraging more than one system to engage with members. Yet when selecting those systems there is often little planning with regards to integration. In reality, integrations should be defined by the business requirements, and associations should know that not all integrations are equal. Learn about different approaches to integrations along with business implications for each and reasons when each may be the best approach. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Justin Burniske, Principal Consultant, Co-Owner, Meta-Dao


Thu 8/18 at 11 a.m. – The Journey to Earning your CMP

Whether you are just beginning your path to the Certified Meeting Professional (CMP) Certification or you are ready to sit for your exam, attend the CMP candidate webinar to make sure you are prepared. More info/register.

Host: Events Industry Council


Thu 8/18 at 2 p.m. – The Key Advocacy Trends, Metrics, & Insights You Need for 2023

Having a savvy advocacy strategy is critical to ensure your organization stays competitive and finds fresh, compelling ways to engage advocates. Get the key takeaways from our 2022 Advocacy Benchmark Report, which analyzed tens of thousands of advocacy campaigns and millions of messages sent using VoterVoice. Learn about actionable findings, advocacy trends, and best practices to bring with you into 2023. More info/register.

Host: VoterVoice

Presenters:

  • Tyler Craddock, Vice President of Government Affairs, National Association of Residential Property Managers
  • Lee Dobson, Area Director of Government Affairs, BAYADA Home Health Care
  • Sherry Whitworth (moderator), Managing Director, Public Affairs and Advocacy, FiscalNote

Fri 8/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/19 at 4 p.m. – So You Made a Connection. Now What?

We hear a lot about networking, but not about valuable relationships. Hear how to view the practice of networking in a different light, expand your frame of reference about what a network can be, and develop ideas for the ‘now what’ phase so a connection can be more effective and mutually beneficial. More info/register.

Host: Fridays@4

Presenter: Laurie Cooke, CAE, CEO emerita of the Healthcare Businesswomen Association


Wed 8/24 at 1 p.m. – Busting The Myths About Hybrid Work

Explore the myths about remote/hybrid work and dive into the data and stats that debunk what many of us used to think was fact, including: organizational culture—can it exist without a physical gathering space; brainstorming—can it be meaningful and effective without being face-to-face; and flexibility—does giving staff the chance to work from home 2-3 days a week really provide the flexibility they want. 1 CAE credit. More info/register.

Host: Achurch Consulting


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Henry Perks via Unsplash

Association Brain Food: 8.5.22

The weekly list of free educational events and resources for the association community…

view of ocean over the tops of grassy dunes – inspiration for my weekly list of free educational events and resources for the association communityEvent data ROI. EventMobi shares the stories of six professional society and trade association staff—CEO, membership, corporate partnerships, professional development, conference programming, and event planner—who leveraged event data to achieve their goals. You’ll get lots of ideas from these stories about innovative practices at six types of conferences/expos and learn what’s possible with the intel you get from event data.

Youthful insight. If your association is having trouble attracting and retaining young members, maybe you’re not listening to the right people. WBT Systems describes how a shadow board or advisory council of young professionals can tell you what you need to know about designing and marketing programs and content for the younger generations.

Websites. GrowthZone explains how non-techie staff can regularly (and quickly) assess an association website. They highlight areas that merit special attention, including website navigation, footers, SEO, and URLs. Their easy-to-understand instructions should dispel any uneasiness you have about getting a handle on your site’s strengths and weaknesses.

Event marketing. I hope your association isn’t relying on the same event marketing strategies and tactics you used before the pandemic because, says Meena Dayak at McKinley Advisors, your competitors are probably marketing more aggressively and effectively than you. Her post is a must-read wake-up call for event marketers—correction, all marketers—and covers data-driven marketing, expanding your target audience, omni-channel digital marketing, and leveraging social media ambassadors and influencers.

Age-related bias. Although it’s a job-seeker’s market, if you’re over 50, you may not agree. Amber Keister at The Diversity Movement shares infuriating data from AARP: two out of three workers between ages 45 and 74 have seen or experienced age-related bias. She also shares advice from career consultants and tips for a strategic post-50 job search.

Association podcasts. Launching a podcast isn’t as intimidating as it used to be, thanks to all the resources and people who can help you get started. Association Briefings explains how podcasts can benefit associations and their members and provides tips for starting an association podcast, including the steps in the planning process and issues to consider before you dive in.

Professional development and membership. WBT Systems dives into the latest Membership Marketing Benchmarking Report from MGI and shares what they’ve learned about the impact of professional development on membership recruitment, engagement and retention.

Quick hits

Improve virtual conferences and other educational events by designating chat moderators. (Amanda Kaiser)

Rebuild your data strategy without third-party cookies, whose death is on the horizon. (Jake Zarnegar, Hum)

Executives share the top seven leadership books that changed their careers—some usual suspects, some surprises. (Courtney Connley, Chief)

I never want to see jellyfish in the water. But in a video? So zen. (Moon Jelly live cam, Monterey Bay Aquarium)

Good eats

Skip down to the list of free educational events if you prefer takeout.

If you’re heading to Nashville for ASAE Annual, I highly suggest getting your hands on some hot chicken. In anticipation of that moment, I made hot catfish last week and served it over cheesy grits. This one is a keeper. Honestly, I no longer have a craving for hot chicken.

I halved Hank Shaw’s yellowfin tuna with roasted red bell pepper recipe—an excellent sauce for fish, chicken, pork, etc.

On the side for both fish nights, southern summer succotash—a recipe I adapted from this one and this one. Some notes: For meat, only add bacon. No sugar or cream. Add zucchini and jalapeño.

We’re harvesting eggplant, so I added some to a sausage ratatouille recipe and served it over polenta (Italian grits). I changed the recipe, of course: hot Italian pork sausage instead of turkey, and the addition of mushrooms and green bell pepper.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 8/5 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 8/5 at 4 p.m. – Influencing Up: Leading When You’re Not in Charge

Leadership requires influence, otherwise, you’re not leading, you’re managing. How do you make the shift from managing to influencing, especially those in more senior positions? Learn how to become a leader of influence, and strategies and techniques that will affect the behavior of those around you regardless of their position in the organization. More info/register.

Host: Fridays@4

Presenter: Pamela J. Green


Mon 8/8 at 1 p.m. – Should You Say “I’m Too Busy!” (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Cynthia Lockrey, Lockrey Communications

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 8/9 at 11 a.m. – Are You Safeguarding Your Organization? Guide To Fraud Prevention

Learn how to identify sources of fraud, limit your exposure to fraud, reduce the likelihood of internal fraud, implement best practices for fraud prevention, and probe weaknesses that leave you vulnerable to bad actors. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Julie Broadway, President & CEO, American Horse Council & American Horse Council Foundation


Tue 8/9 at 11 a.m. – Learn to Create and Use PivotTables

PivotTables are an interactive way of taking a large amount of data and summarizing it in a user-friendly way. This tool can be used to quickly answer many important organizational questions. When you use a PivotTable you will calculate, summarize and analyze data that will then let you see patterns, comparisons and trends. Learn how to easily create PivotTables and use them to analyze and unveil critical data points for your organization. More info/register.

Host: Sidecar

Presenter: Clear Path Founder Dave O’Connell


Wed 8/10 at 11 a.m. – PCI Compliance Workshop 101 for Associations

Learn best practices for implementing PCI Compliance. Get a basic overview of what PCI Compliance is and what it’s designed to achieve. Hear nine practical tips you can implement immediately to ensure a more secure payment environment. Learn what you should know about the Self-Assessment-Questionnaire (SAQ). 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp. (UST)

Presenters: Julie Duncan, VP Sales, Association Practice Leader, and Wade Tetsuka, CPA, President, UST


Wed 8/10 at 11 a.m. – DES Expert Series: Digital Event Marketing + Communities

After months of preparations and investments in your event’s content and experience, don’t let your ROI be ruined by sub-standard marketing. Get a sneak peek into a new DES module on “Marketing + Communities” for your hybrid and virtual events. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Rachel Stephan, Founder, snöball Event Marketing


Wed 8/10 at 11 a.m. – 2022 Appropriations Preview: What You Need to Know & Top Issues to Watch

As we race toward a fall deadline, key decisions approach on the size of the military budget vs. nondefense agencies, earmark requests, and a multitude of controversial policy riders. Hear about potential appropriations decisions, what they could mean for your organization, and how to stay on top of the appropriations cycle. More info/register.

Host: CQ

Presenters: Paul Krawzak and David Lerman, Senior Writers, CQ and Roll Call


Wed 8/10 at 12 p.m. – Mitigating Microaggressions in the Workplace

Have you faced microaggressions before? Are you able to recognize and mitigate microaggressions? In this workshop, expert speakers will help you understand microaggressions and provide insight on how to respond to microaggressions in the workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Mariama Boney, LMSW, CAE, President & CEO, Achieve More LLC
  • Alexis Redmond, JD, MA, CAE, Managing Director, Legal, Risk & Compliance Community, Manufacturers Alliance
  • Rhoni Rakos (moderator), Director of Digital Strategy, fusionSpan

Wed 8/10 at 2 p.m. – Competing for Non-Dues Revenue: How to Increase and Keep Corporate Sponsor Investment in Your Association

Association executives often believe their organization is the leading source of information and expertise for their members. However, companies and members have a wide range of choices when they’re seeking information and affinity. Learn who is competing with associations for exhibit and sponsor spend, the value a wide range of competitors is delivering to your association’s members and other stakeholders, and how to “flip” competition to create opportunities for association sponsors and members. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Bruce Rosenthal, Corporate Sponsorship Consultant and Co-Convener of the Partnership Professionals Network (PPN)


Wed 8/10 at 2 p.m. – Redefining Wellness for Meetings and Events

Participants have come out of the pandemic more discerning about which events they will attend. Host organizations that build wellness into the agenda can get attendees off the fence and into seats. Learn how to keep people happy and energized at your meetings. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Laura Putnam, CEO of Motion Infusion and author of Workplace Wellness That Works
  • Tracy Stuckrath, President and Chief Connecting Officer, Thrive! Meetings and Events

Wed 8/10 at 2 p.m. – How to Design Ads for Nonprofits

Learn about the different types of online advertising and how to improve or design ads for nonprofits. We’ll share plenty of examples and cover common sizes and specs, design dos and don’ts, tips for ad copy and CTAs, and tools and templates to save you time. More info/register.

Host: Feathr

Presenter: Aidan Augustin, President & Co-founder, Feathr


Thu 8/11 at 11 a.m. – The 3 R’s of Membership | The Second R: Retain | Mastering Engagement Scoring & Personas

Scoring member engagement is critical in any plans to measure and increase engagement for a modern association. Learn how to define an engagement scoring strategy for your association that supports your organizational goals, including how to identify and nurture future committee volunteers and leaders, encourage more activity in programs, and enhance loyalty, including fostering competition. 1 CAE credit. More info/register.

Host: iMIS by ASI

Presenters: Nathan Slovin, Director of Client Excellence Programs, and Paul Ramsbottom, Managing Director Asia-Pacific, iMIS by ASI


Thu 8/11 at 1 p.m. – Association Creative Marketing Masterclass: Email Creative

A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Each instructor will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. In this session, Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance. 1 CAE credit per session. Thursdays through August 11. More info/register.

Host: Chris Gloede, Association Academy

Session instructor: Julia Fitzgerald, Chief Marketing Officer, American Lung Association


Thu 8/11 at 1 p.m. – Easy Steps for a DIY Tech Assessment

An organizational assessment focuses on the alignment of operations and strategy. While associations can certainly benefit from a professional, outside perspective, do-it-yourself (DIY) steps can generate immediate insights and lead to long-term effectiveness. Gain insights on aligning your strategic plan with your people, processes, and technology. Learn how to identify operational areas for inefficiencies and ways to improve, evaluate program offerings for potential changes and new opportunities, and motivate organizational change through staff buy-in. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Vanessa Dennison, Principal/Owner, Dennison & Associates


Thu 8/11 at 2 p.m. – Chaotic Success: The Over-Thinker’s Path to Peaceful Career Transitions

Curb indecision, redirect rumination and move yourself forward with confidence and clarity. Stop overthinking your resume, the interview, and the negotiation. Learn how to simplify your career path in this straight-forward discussion about how the mind is designed to work, how we’re at odds with our understanding of it, and how we can move beyond perceived personal limitations. More info/register.

Host: Web Scribble

Presenter: Gary Stine, Principal Consultant at Inner Resources Development


Thu 8/11 at 3 p.m. – How to Budget & Price Your Hybrid Event

Learn about the key elements to consider when budgeting for a hybrid event and how to maximize the revenue while limiting expenses. Hear about the key hybrid expenses that need to be considered and allocated, creating a registration pricing strategy and an exhibits and sponsorship prospectus that maximizes revenue for a hybrid event, and minimizing expenses. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jennifer Kerhin, MBA, CEM, CMP, CEO, SB Events & Expo


Thu 8/11 at 7 p.m. – Interviews with Innovators #2

The world is changing more rapidly than ever, and innovators are leading the way. Join us for a special conversation with three key innovators in the association space to learn what innovation means to them, and what changes they see on the horizon for associations. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Toni Brearley CAE, CEO of Australasian Society of Association Executives
  • Michelle Lelempsis, Managing Director of Causeis
  • Danielle Edwards, Membership & Professional Services Manager at Australian Dental Association

Fri 8/12 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Megan Cottrell, director of digital strategy, CREW Network


Fri 8/12 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/12 at 4 p.m. – Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead (Book Club Discussion)

Join us for the next installment of the three-part summer book club series. We will discuss the book Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown. More info/register.

Host: Fridays@4


Tue 8/16 at 12:30 p.m. – Secrets of an Undercover Attendee

As we go back in person, it’s critical to understand how our attendees shop for events and what’s often missing from your marketing efforts. It’s time to think like an undercover attendee. Hear about the impact of COVID on the association world and how we got distracted from the mission of our associations. Learn about the sense of ownership across your organization, the tattoo exercise and how to apply it to your association, what makes your audiences passionate about your event, whether your history is holding you back, how to think about your event’s mission, how to create a secret attendee, common mistakes seen on event or show sites, what it means to show up alone at your event, how to maximize volunteers, and how to leverage your location to improve your event. More info/register.

Host: Personify

Presenter: Jay S. Daughtry, M.Ed., Owner, CQbd


Tue 8/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Caleb George via Unsplash

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