teddy-kelley-deer

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said:

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Indeed.

And another one:

“I would trade all of my technology for an afternoon with Socrates.”

I don’t know, Socrates might get on my nerves after a while.


Now, some good learning and other bits…

Got chapters? Wouldn’t you like them to be a bit more forthcoming with member data and information about their activities? Billhighway feels your pain – they dive into the reasons chapters are resistant to share and they provide a roadmap for solving the chapter data-sharing challenge.

I usually only feature free learning events on Brain Food but I make the rules so I can make exceptions. Learning · Technology · Design (LTD) is a virtual conference designed for those of you who work in the business of lifelong learning, continuing education, and professional development. The registration for individuals and organizations is quite affordable when you compare it to all the expenses required to attend an in-person conference.

This three-day event starting March 1 is put on by Tagoras — aka Celisa Steele and Jeff Cobb. This isn’t their first time at the conference rodeo. In the last few years, LTD has been a highly regarded in-person conference too.

The ASAE Great Ideas Conference also kicks off soon — Sunday, March 5. Watch the #ideas17 hashtag on Twitter to vicariously enjoy the learning.

If you’re an association leader, please participate in the Association Leadership 2020 governance model survey. Your contribution will help association executives and elected officers better understand what governance models are being used, what’s working and what’s not, what’s the ‘tipping point’ for governance change, and who’s a resource if you want to learn more about specific models and ideas.


Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 2/27 at 2 p.m.* – The Membership of Things

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. Learn what communication channels have the highest impact with your members, how your members are interacting with your organization, and ways to create a meaningful dialogue with your members. 1 CAE credit. More info/register.

Host: Abila

Presenter: Amanda Myers, director of member strategy, Abila

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/28 at 12 p.m. – Exploring Unique Learning Formats

Find out why engagement is important to the overall meeting and event experience. Discover new learning and session design formats – Fishbowl, Spectogram, Open Space and more – that can transform your meetings into engaging experiences. Discuss the opportunities and challenges these types of sessions might create. CMP credit. More info/register.

Host: MPI
Presenter: Jessie States, CMM, manager of professional development, MPI


Tue 2/28 at 12 p.m. – Social Media Quick Wins + Live Stream #Assnchat (Columbia MD Idea Swap)

Looking for ways to improve your event social media efforts? Even better if they are easy tweaks that make for the greatest impact? Hear ideas for fine-tuning your association’s social media presence with no-cost or low-cost solutions. Come for the swap on social media tools and stay for a live Association Chat to see these ideas in action and a behind-the-scenes look at a live streaming event. Location: Columbia MD. More info/register.

Organizer: Association Networking Group

Presenter: KiKi L’Italien, founder, Amplified Growth


Tue 2/28 at 12:30 p.m. – 8 Content Design Tips for a Virtual Classroom

Moving your in-person content to a virtual space isn’t as simple as just “putting it online.” To keep learners engaged, extra preparation is needed to enhance your current materials for an online experience. This webinar will give you a toolkit of resources and a strategy to get the job done. 1 CAE credit. More info/register.

Hosts: WebCourseworks and .OrgCommunity

Presenter: Karen Hyder, virtual event producer, Kaleidoscope Training and Consulting


Tue 2/28 at 1 p.m. – Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: NimbleUser

Presenters:

  • Rob Banwar, account executive, NimbleUser
  • Sig VanDamme, chief customer officer, NimbleUser

Tue 2/28 at 1 p.m. – The Future of Event Technology: 2017 Trend Watch

As ideas, apps, and innovations continue to explode onto the event scene, technology that was once considered far-off in the distance is literally around the corner. Learn which technologies should be implemented to create a seamless and personalized onsite journey; how technology will change the way attendees consume content both in the short-term and beyond; and practical ways to implement the latest tech. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, CrowdCompass


Tue 2/28 at 1 p.m. – Cloud Infrastructure for Nonprofits

Learn about the pros and cons of moving your entire IT infrastructure into the cloud, and tips for selecting and implementing cloud-based infrastructure. Hear a comparison of a few of the most popular services, and the successes and struggles of nonprofits that recently implemented cloud infrastructure. More info/register.

Hosts: Idealware and NetSuite


Tue 2/28 at 2 p.m. – The 15 Coolest Things I’ve Learned about Digital Marketing in the Past Year (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/28 at 2 p.m. – Not on My Watch: How to Integrate Cybersecurity into Your Meeting Preparations

Eliminating cyber threats is impossible, so protecting against them without disrupting your meeting or its participants is a management issue. Find out what realistic steps you can take to secure your registration data and protect your organization’s computer system and, if the worst occurs, how to communicate about a hack to attendees, suppliers, and stakeholders. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • MaryAnne P. Bobrow, CAE, CMP, CMM, Bobrow Associates, Inc.
  • Jonathan Howe, president and senior/founding partner, Howe & Hutton, Ltd.
  • Sue Pelletier (moderator), content director, MeetingsNet

Tue 2/28 at 2 p.m. – ASAE Technology Section Roundtable: The Business of IT (Washington DC)

Discuss ideas for how a CIO can create value for their organization and communicate that value to stakeholders and fellow leaders. Come ready to share how you’ve gained trust within your organization or bring your own business of IT questions to pose to your colleagues. Location: Washington DC. More info/register.

Host: ASAE Technology Section


Tue 2/28 at 2 p.m. – Top Database Expert Reveals How to Use Data to Achieve Your Mission

Find out which ten questions you should ask within your organization to help determine if your data management is effective and mission-focused. These questions will give you the guidance you need to have the important conversations within your organization that will propel you to greater heights with your data management. More info/register.

Host: Wild Apricot

Presenter: Wes Trochlil, president, Effective Database Management


Tue 2/28 at 2 p.m. – Tech-Driven Ideas to Transform Your Events

From unique gamification concepts to unconventional presentation formats, event tech has the power to revolutionize the way your attendees experience your gathering from start to finish. Learn about new ways to take advantage of existing mobile app technology, and uncover innovations that are sure to astonish your attendees—delivering a unique and exciting event experience. More info/register.

Host: BizBash and QuickMobile

Presenters: Scott Lockey, managing director, strategic partnerships, and Kerry J. Plowman, global product marketing operations, QuickMobile


Tue 2/28 at 2 p.m. – How to Empower Your Team to Promote Your Event Activities

Learn how to empower your team to continue driving traffic to your educational sessions, networking receptions, and other important activities, on your behalf, throughout your event. Hear about six different promotional efforts you can delegate to your team, three key preparations that’ll make trusting your team much easier, and a few quick tips to take your on-site event promotions to the next level. More info/register.

Host: etouches

Presenter: Robyn Davis, trade show strategy specialist, When I Need Help


Tue 2/28 at 3 p.m. – DC Small Association Forum for Executives (Washington, DC and conference call)

This roundtable is a free-flowing discussion around the most pressing issues facing executives with 9 or fewer employees. Location: Washington DC or virtual. More info/register.

Host: ASAE Executive Management Section

Facilitator: Shira Harrington, chief engagement officer, Purposeful Hire, Inc.


Tue 2/28 at 4:30 p.m. – ASAE Technology Section Happy Hour (Washington DC)

Join the ASAE Technology Section Council for happy hour at the Capitol City Brewing Company. Location: Washington DC. More info.

Organizer: ASAE Technology Section Council


Wed 3/1 at 12 p.m. – Email Trends: What’s in Style for 2017?

Many associations are diligent about keeping their website design current, but allow their email templates to fall out of style, even though email is the number-one communication channel to members. Learn the styles and techniques that will ensure your email communications reflect your organization’s vibrant community. 1 CAE credit. More info/register.

Hosts: ASAE Business Services and HighRoad Solution

Presenter: Jenny Lassi, director of operations, HighRoad Solution


Wed 3/1 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. More info/register.

Host: ASAE Small Staff Association Professionals


Wed 3/1 at 12 p.m. – Advanced Google Analytics: How to Get a 360-Degree View of Your Visitors

Learn how the American Occupational Therapy Association (AOTA) underwent a major web analytics overhaul to obtain a single, 360-degree view of their users’ engagement, purchases and conversions across their dozens of web properties. Find out how to determine what properties need to be a part of your web analytics tracking, identify the cross-platform data you should be collecting from advanced Google Analytics on a regular basis to obtain a single view of users across web properties, and implement advanced Google Analytics across your web properties. More info/register.

Host: Beaconfire RED

Presenters:

  • Jen Boland, analytics and conversion lead, Beaconfire RED
  • Juan Sanchez, director of IT, AOTA
  • Stephanie Yamkovenko, digital editor, AOTA

Wed 3/1 at 3 p.m. – HighRoad U Office Hours

There’s so much going on in associations today around digital that we are offering a weekly 1-hour office hour program with an expert. Bring your specific challenges, questions or current work to get expert feedback and guidance. More info/register.

Host: HighRoad Solution


Wed 3/1 at 4 p.m. – Association Open House (Washington DC)

Hear about the emerging shifts and trends in volunteering that associations should discuss within their strategic visioning and planning process. Learn more about the Institute and its IOM credential. 1 CAE credit. Location: Washington, DC. More info/register.

Host: Institute for Organization Management

Presenter: Lowell Aplebaum, CAE, Institute faculty member


Thu 3/2 at 9 a.m. – AENC Membership Round Table (Raleigh NC)

Discuss member engagement – onboarding, engaging, and tracking – with AENC peers. 1.5 CAE credits. Location: Raleigh NC. More info/register.
Facilitators: Michelle Calton, vice president, membership development, and Alison Gordon, director of member engagement, North Carolina Technology Association


Thu 3/2 at 1 p.m. – Insider Tips on How to Use Snapchat for Your Event

Get a crash course on how to use Snapchat for events. Learn how to attract new attendees via Snapchat, design a geofilter for your event, craft a compelling Snapchat Story for your event, and tie Snapchat into your larger social media event marketing strategy. More info/register.

Host: Eventbrite

Presenter: Christy Huggins, senior social media manager, Eventbrite


Thu 3/2 at 2 p.m. – Re-Engagement Campaigns: Bring Your Members Back

Acquiring new members is significantly more costly than retaining the members you have, so whether your association struggles to renew paying members or not, learn to be proactive by experimenting with re-engagement campaigns to rope your disengaged members back in. More info/register.

Host: Real Magnet


Thu 3/2 at 2 p.m. – This Is How Our Most Successful Clients Fill Their Events

Learn about three trends preventing people from registering for your events, one simple way to avoid event-related cash flow problems, and a proven three-step process to fill events fast and cut your workload in half. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 3/2 at 3 p.m. – Tough Times Don’t Last, But Resilient Leaders Do! (Loudon County VA Idea Swap)

Resiliency – the ability to bounce back from tough times – is an essential ingredient for change leaders at all levels. Resilient leaders do more than simply survive tough challenges, they are transformed and thrive in them. Learn how you can regain or strengthen your resiliency, and leave with concrete actions you can take to inoculate yourself for future challenges you might face. 1 CAE credit. Location: Leesburg VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Kevin Nourse, PhD, president, Nourse Leadership Strategies


Fri 1/13 at 3 p.m. – Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. We created HighRoad U to help all associations evolve fully into digital. 1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image by Teddy Kelley

snowy-forest-by-michail-prohorov

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight.

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by. No more.

I start my day by reading a book. You remember those. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place. Next, I meditate for 20 minutes. After that I journal about anything on my mind, three things I’m thankful for, and three things I want to accomplish today.

Then I get to work with my mind in the right place. If it’s a yoga day, sometimes I practice before work or I save it for a few hours later. If it’s a running/walking day, I’ve been saving it for later because it’s been cold and, more importantly, because it still exhausts me. Maybe that will change when I’m a stronger runner.

Around noon I check emails for the first time but I save online reading for later in the day when my brain is pooped from writing and researching. The question I have for myself is: why didn’t I figure this out earlier? Live and learn.

I realize this type of schedule is easier for a freelancer like me but you may find ways to make your day more productive by batching tasks or disabling notifications. Or waking up just a little bit earlier to snatch some quiet time for yourself.


Back to business, here are a few of my favorite reads from this week.

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” She identifies three jobs nonprofits will have to fill in the future. I wonder if any of these jobs are in associations’ future too.

Phishing emails are becoming more common and more difficult to detect, just ask John Podesta. Hackers use spoofed email addresses to trick people into clicking links and opening attachments. DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails.

Speaking of geeks, heh heh, if you’re an IT professional, check out this tech geek guide to talking to other people at work by Anett Grant. Very handy if you’re trying to persuade colleagues to adopt better cybersecurity habits.

So many books, so little time. Is that how you feel too? Neil Pasricha has advice on how to read a lot more books this year. Seeing how he’s the director of The Institute for Global Happiness, I’m thinking he knows a thing or two about getting the most out of life.


Now, onto the list of this week’s free webinars and learning events. If you host webinars, check out Blue Sky eLearn’s webinar on Friday about, wait for it, webinars.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 2/21 at 10 a.m.* – EMEC Prep

If you’re eager to get the most out of your time at the European Meetings & Events Conference, think of this webinar as a “must-attend.” Familiarize yourself with the innovative ways you can learn and network with your colleagues in the industry, both inside and outside of the classroom. Hear a review of this year’s offerings in an interactive and personalized manner so you can choose the areas of the most value and interest to you. More info/register.

Host: MPI

Presenter: Jessie States, CMM, manager of professional development, MPI

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/21 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/21 at 2 p.m. – 5 Best Strategies for Successful Membership Growth

Need a fresh approach to association growth in 2017? Plan to join the discussion. More info/register.

Host: The Moery Company


Wed 2/22 at 7:30 a.m. – The Billhighway Road Show (Reston VA)

Join a gathering of liked-minded folks from chapter-based associations that face similar challenges to discuss ideas and solutions for measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics which will help prevent members, at both the national and chapter level, from leaving. Location: Reston VA. More info/register.

Host: Billhighway


Wed 2/22 at 1 p.m. – Top Trends in Experiential Marketing for 2017

Learn about the latest trends to engage your guests and make your brand resonate with your participants. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor. More info/register.

Hosts: EventMB and Eventbrite

Presenter: Julius Solaris, editor, EventMB


Wed 2/22 at 2 p.m. – How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It

Learn how to maximize your non-dues revenue earning potential. Find out how to implement best practices for effective advertising sales; gain a better understanding of your communications strengths and opportunities; craft a compelling media strategy to boost advertisers’ success and ROI; and best leverage your resources to sell smarter, not harder, for maximum return. 1 CAE credit. More info/register.

Host: Naylor Solutions

Presenters:

  • Tara Ericson, group vice president, Naylor Association Solutions
  • Jon Meurlott, group vice president, Naylor Association Solutions

Wed 2/22 at 2 p.m. – 5 Things You Need to Know about Optimizing Your Event with Sponsorship

From new tech activations to new visibility methods, learn how you can align your brand and messaging to create optimal ROI for both you and your sponsors. More info/register.

Host: FMAV


Wed 2/22 at 3:30 p.m. – AENC Charlotte Connection Event (Charlotte NC)

Join us for conversation and networking and helping to plan future activities in the area. Location: Charlotte, NC. Info/register.


Wed 2/22 at 4 p.m. – Simple Ways to Use Technology to Improve Your Event

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Learn how to best use these tools to meet your event’s needs, improve attendee experience, and increase event ROI. More info/register.

Hosts: Hubb and Event Tech Tribe

Presenter: Allie Magyar, CEO and founder, Hubb


Thu 2/23 at 12 p.m. – Show Some TLC to Your Chapter KPIs

Explore the importance of lagging and leading KPIs to develop effective dashboards. Learn why the right KPIs are important to help you move the needle and then dive into examples of KPIs you should be tracking. The session will walk through a template on how to create your own top-notch KPIs and provide a demo of how to spin up your own dashboard. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Thu 2/23 at 12 p.m. – 3 Microlearning Methods to Make your e-Learning Program a Success

For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Learn three microlearning methods to boost the success of your learning plan amid busy professionals and declining completion rates. More info/register.

Host: YourMembership


Thu 2/23 at 1 p.m. – The Learning Business Maturity Model: What It Is and How to Use It to Set Your Strategic Direction

Find out what we mean by a “learning and education business.” Take a close look at five domains we’ve found to be critical to the success of learning and education businesses (leadership, strategy, capacity, portfolio, and marketing). Take home suggestions for how you can use the model to assess the maturity of your organization’s learning business and set plans for growth and improvement. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 2/23 at 1 p.m. – Association Women in Technology (Washington DC)

A community is forming in the DC-area to provide support, sponsorship, and networking opportunities for women association leaders in technology. At the meetup you’ll connect with other women who serve in a variety of technology-related roles at different levels in their associations and have a safe space to swap stories, share advice, and learn from each other’s successes. You’ll also be able to give input on the types of networking, collaboration, and informal learning opportunities you’d like to participate in to continue growing as a female technology leader. Location: Washington, DC. More info/register.

Organizers: Gretchen Steenstra, Moira Edwards, Rhea Steele, Rebecca Achurch, Gayathri Kher, Tori Liu, Rene Shonerd


Thu 2/23 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 2/23 at 4 p.m. – Professional Development Book Club

Grab a copy of Charles Duhigg’s book The Power of Habit and start reading, then join the PD Book Club for a video conference to discuss the book and how it relates to the work you do as a PD professional. More info/register.

Host: ASAE Professional Development Section


Fri 2/24 at 1 p.m. – The 6 W’s of Webinar Promotion: Fill More Seats with Qualified Prospects

Learn the 6 questions to ask when developing your webinar promotion plan, plus proven marketing strategies to get your prospects to open up, sign up and show up. Discover ways to zero in on your target audience – and where to find prospects, 3 tools for promoting your webinars – without using email, proven copywriting tips to entice prospects and compel them to register, and when to start marketing your webinar – and how often to send promotions. More info/register.

Host: Blue Sky eLearn

Presenter: Jenny Hamby, seminar marketing coach and direct-response copywriter


Save the date: Wed 3/1 at 4 p.m. – Association Open House (Washington DC)

Hear about the emerging shifts and trends in volunteering that associations should discuss within their strategic visioning and planning process. 1 CAE credit. Location: Washington, DC. More info/register.

Host: Institute for Organization Management

Presenter: Lowell Aplebaum, CAE, Institute faculty member


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image of the forest by Michail Prohorov

valentine-swans

My Valentine wish: Love reign o’er all of you.

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week.

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Read about some of their gripes and her suggested solutions.

If you use online community software, please consider leaving a review on the new site, ReviewMyCommunity.net. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. Once they do, you’ll be able to:

  • Search and browse community software reviews without the interference of a bunch of other types of software cluttering your research.
  • Analyze and review criteria tailored specifically for community software.
  • Access the collective mind-hive of community managers outside your immediate social network about what they think of their community software.

Get in early on the start of something big and extremely valuable to the association community and beyond — ReviewMyCommunity.net.

Jeff Hurt discusses six disruptive 21st century issues that associations are having great difficulty responding and adapting to – any of them look familiar?

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. The other addresses a serious skills gap issue in association IT departments — the need for CIO-level thinking and strategizing.


Now, onto the list of this week’s free webinars and learning events. If you host webinars, check out the one scheduled for Wednesday at 2 p.m.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue

Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event. More info/register.

Host: MPI

Presenter: Dave Toole, founder, MediaMobz

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/14 at 1 p.m. – Membership Marketing: Beyond the Basics

Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs. 1 CAE credit. More info/register.

Host: MGI

Presenter: Tony Rossell, senior vice president, MGI


Tue 2/14 at 1:30 p.m. – Behind the Scenes: Planning Convening Leaders

Ever wonder how PCMA puts on its annual event, Convening Leaders? Hear from the pros who made it all happen. Find out what worked well, what they learned from the experiments they tested, and what you can implement in your own meetings. More info/register.

Host: PCMA

Presenters: Amanda Marijanovic (moderator) with panelists from PCMA, Freeman, the Austin Convention & Visitors Bureau, and the Austin Convention Center


Tue 2/14 at 2 p.m. – What You Need to Know About the Power of Review Sites (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/14 at 5 p.m. – How to Report Live from Nonprofit Conferences and Events

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. More info/register.

Host: OnGood

Presenter: Heather Mansfield, Nonprofit Tech for Good


Wed 2/15 at 10:30 a.m. – Convert Supporters with Powerful Landing Pages

Great landing pages increase the likelihood that visitors will join, donate, register or engage with your nonprofit. Hear advice based on studying the best practices of hundreds of nonprofits, including what are landing pages and why you should care, the biggest landing page mistakes and how to avoid them, how to build perfect landing pages, and 13 types of landing pages your organization should have. More info/register.

Host: Firespring

Presenter: Jay Wilkinson, Firespring


Wed 2/15 at 11:30 a.m. – AENC CEO Luncheon (Raleigh NC)

This CEOs-only lunch and discussion will focus on strategies to generate member engagement, increasing membership and non-dues revenue. 1 CAE credit. Location: Raleigh NC. More info/register.

Host: AENC

Moderator, Rich Phaneuf, CEO, AENC


Wed 2/15 at 12 p.m. – Industry Trends: Why Associations are Adopting Marketing Automation

As marketing automation arrives in our industry, associations are asking for help in understanding the choices out there and how others are proceeding. Hear about options, considerations and examples of marketing automation.

More info/register.

Host: ASAE

Presenter: Suzanne Carawan, chief marketing officer, Highroad Solution


Wed 2/15 at 1 p.m. – The Ultimate Tech Hackathon: 30 Tools & Shortcuts to Use Technology More Effectively

Learn how to identify critical PC shortcuts and advanced mobile tips, manage the flow of news and information from the web more effectively, understand shortcuts to using social media for business more efficiently, and use websites and services to enhance Web searching and office functionality. More info/register.

Host: Meetings Today

Presenter: Jim Spellos, meetings industry tech expert


Wed 2/15 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn about best practices that have helped companies build their webinar audiences from tens to thousands, including how to optimize your email invitations, how to use videos to drive registration, how to more effectively leverage social media, and how to build a long-term audience. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.


Thu 2/16 at 8:30 a.m. – China NGO Law Updates: Where Do NGOs Stand Now? (Washington DC)

Hear a high-level assessment of the current status of China’s recently passed foreign nongovernmental organizations (NGO) law and get a practical overview of the impact on association activities in China. Location: Washington DC. More info/register.

Host: ASAE

Presenters:

  • David Livdahl, partner, Pillsbury Winthrop Shaw Pittman, LLP
  • Steven Basart, director, China, Kellen

Thu 2/16 at 11 a.m. – The Art of Developing CME Needs Assessments

A needs assessment (NA) demonstrates the need for instruction on a particular topic among physicians and other healthcare professionals. A well-written NA can serve as the foundation for educational interventions including instructional content and outcomes measurement. Learn how to reduce the gap in the field of needs assessment – due to no standard template or practice guideline – and to develop more effective needs assessments. More info/register.

Host: BeaconLive

Presenter: Ruwaida Vakil, freelance medical writer, communications specialist, and owner of ProMed Write, LLC


Thu 2/16 at 12 p.m. – Why Resiliency Matters for Association Professionals (Alexandria VA Brown Bag)

Resilient professionals have a stronger executive presence and can better handle day-to-day work and life stressors. Learn about the key resilient behaviors specific to association professionals, including setting appropriate boundaries, saying “no” so you can say “yes” to what matters most and where you bring the most value, and caring for yourself in ways that refresh and sustain you for long-term success. Location: Alexandria VA. More info/register.

Host: ASAE

Presenter: Carol Vernon, certified executive coach, Communication Matters


Thu 2/16 at 1 p.m. – To CVB, or Not to CVB?

Discover 5 key insights to leverage your CVB partners for maximum benefit and help you better understand how they can assist you in the meeting search and planning process. Learn when to contact the CVB, why it matters, what you get, how they’re funded, and where to go to find them all. 0.5 CMP credit. More info/register.

Host: empowerMINT

Presenters:

  • Terri Roberts (moderator), training and communication, empowerMINT
  • Adam Sacks, president, Tourism Economics
  • Gary Sherwin, CDME, Visit Newport Beach, Inc.

Thu 2/16 at 2 p.m. – Incorporating Social Media into Your Member Outreach

Learn how to implement a social strategy that engages, connects and benefits your members. More info/register.

Host: RealMagnet


Thu 2/16 at 2 p.m. – Wi-Fi: How to Make Sure You Have Enough Bandwidth at the Right Price

Learn how to determine your event’s Internet needs, know what to ask to gauge whether a venue can provide the Wi-Fi service you need, and get a review of the pricing models for Wi-Fi. More info/register.

Host: MeetingsNet

Presenters:

  • Matt Harvey, vice president, client network services, PSAV
  • Tim LaFleur, CMP, director, mobile strategy and global procurement, Suppliers, Meetings & Incentives Worldwide
  • Sue Pelletier (moderator), content director, MeetingsNet

Thu 2/16 at 2 p.m. – Go on a Hardware Safari

Learn the first steps in assessing your organization’s technology needs so you can get started on your overall tactical technology plan. This technology audit overview will provide you with the foundation to spot, identify, and document what hardware your organization uses and useful tips on next steps to complete a full assessment of your IT infrastructure. More info/register.

Host: TechSoup

Presenter: Karen Graham, executive director, Idealware


Thu 2/16 at 2 p.m. – Creating a Culture of Volunteer Engagement

Learn how to identify how your organization’s current culture is shaping or limiting what volunteers do, and hear about steps you can take to start to create more understanding, respect, and appreciation for engaging volunteers. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 2/16 at 4 p.m. – Information Management Basics

Learn effective ways to organize and utilize the large amounts of data you create and need at your organization, and how to change your information management mindset. More info/register.

Host: Community IT Innovators

Presenters: Kyle Haines and Peter Mirius, Build Consulting


Fri 2/17 at 12 p.m. – Ecommerce for Associations (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. So, we’re taking some of the standards of elementary school—keeping it simple, making it fun and creating a super positive learning environment where the only dumb question about inbound marketing and lead generation is the one you don’t ask. 1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Wed 2/22 at 7:30 a.m. – The Billhighway Road Show (Reston VA)

Join a gathering of liked-minded folks from chapter-based associations that face similar challenges to discuss ideas and solutions for measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics which will help prevent members, at both the national and chapter level, from leaving. Location: Reston VA. More info/register.

Host: Billhighway


Save the date: Thu 2/23 at 12 p.m. – Show Some TLC to Your Chapter KPIs

Explore the importance of lagging and leading KPIs to develop effective dashboards. Learn why the right KPIs are important to help you move the needle and then dive into examples of KPIs you should be tracking. The session will walk through a template on how to create your own top-notch KPIs and provide a demo of how to spin up your own dashboard. 1 CAE credit. More info/register.

Host: Billhighway


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image of Valentine swans by happymillerman

north-carolina-longleaf-pines

“I was showing the America I knew and observed to others who might not have noticed.”

Norman Rockwell said that, and today’s his birthday. “Rockwell?” you yawn. “Big deal.” Yeah, I used to think that too, being a sort of art snob. After all, I used to volunteer at the National Gallery of Art, la dee dah. The NGA was my cathedral, especially when I worked there on Sundays and worshipped at the feet of the masters, old and new.

I used to characterize Rockwell as pedestrian, beneath my notice. As I’ve grown older and wiser (work in progress), I’m not so elitist about art or lots of other things. Life’s too short for a close-minded attitude. You can find pleasures in the least expected places.

After seeing two Rockwell exhibitions several years ago, I spent some time thinking and then writing about his work. Check it out if you think you might need your own comeuppance.

Before we get to the webinars and learning events for next week, here are a few of my favorite reads from this week.


If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. He’s been the first one recently to break the news about moves in the industry, including the recent acquisition of YourMembership.

An association Twitter stalwart, and the original founder of #assnchat, Jeff De Cagna, has a new Twitter handle and business name, one that makes perfect sense for him — @dutyofforesight and Foresight First. Indeed!

The first time I sat in on a PM Poker session at the Avectra Users Conference years ago, I could have used a translator. I didn’t even get some of the jokes. What are these people talking about? Thankfully, DelCor has decoded the mysterious language of project management for all of us regular people.

Have you subscribed to Cynthia D’Amour’s Wake Up Wednesdays email yet? Trust me, she’s laying down some serious truths. I especially loved the most recent edition about the power shift from national (or HQ) as gatekeeper to chapters as value-deliverer. Amen!

My name is Deirdre and I have a podcast problem. How many do I subscribe to? I don’t want to know, let’s just say, a huge amount. I’m always behind in listening to new episodes. But, I’ll go on a listening binge to catch up on a few of my favorites, including the Leading Learning podcast from Jeff Cobb and Celisa Steele at Tagoras. This is a “must subscribe” podcast for association professionals. Start your listening with their trends and predictions episode from December.

Now, on to the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media

Today, thanks to social media, we can learn about a crisis literally as it’s unfolding, whether it’s a new case of Zika or a terrorist attack. How does this new reality affect your association? How might you respond to a crisis in your profession or industry? What can you do to prepare? Hear how experts handled a crisis in the healthcare field. Learn how you can prepare your association to manage a crisis smoothly and effectively. More info/register.

Host: ASAE

Presenters:

  • Jennifer Morales, director of communications, Infectious Diseases Society of America
  • Diana Olson, vice president of communications, Infectious Diseases Society of America

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/7 at 12 p.m. – Hotel Contracts Boot Camp for Experienced Meeting Pros

You can be the best negotiator in the world, but the bottom line is whether your contract is legally clear, inclusive and enforceable. Find out what every meeting professional must understand to survive in today’s business climate and avoid expensive lawsuits. Identify and understand the issues and legal principles in hotel contracts that cause the most friction between planners and suppliers; the difference between penalties versus damages, and what’s enforceable; and the various methods of calculating attrition and cancellation damages in guestrooms and catered food and beverage functions. 1 CMP credit. More info/register.

Host: MPI

Presenter: John Foster, hospitality law specialist, attorney, Foster, Jensen & Gulley LLC


Tue 2/7 at 2 p.m. – The Director Experience: Designing a Stronger Board through Foresight (Association Chat)

Find out how to use the power of foresight effectively to better your association. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jeff De Cagna, FASAE, executive advisor, Foresight First LLC


Tue 2/7 at 2 p.m. – How to ID and Avoid Problem Causes

Don’t make the mistake of writing contract clauses that are unenforceable or that hotels will not accept. Learn to identify your meeting’s specific legal needs, write clauses that will address them, and avoid problem clauses. More info/register.

Hosts: SmartMeetings, Sheraton Grand Los Angeles and Sundance Helicopters

Presenter: Lisa Sommer Devlin, JD, meetings industry legal expert


Tue 2/7 at 2 p.m. – Where Do I Go From Here? Engage Volunteers in New Ways

This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. More info/register

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Wed 2/8 at 7:30 a.m. Central – Component Relations Chicago Roadshow with Billhighway (Chicago)

Join a gathering of liked-minded folks from chapter-based associations that face the same challenges as you for a discussion about: measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); how to get the right statistics which will help prevent members, at both the national and chapter level, from leaving. CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway

Facilitators: Kyle Bazzy, director of growth, and Max McCain, growth specialist, Billhighway


Wed 2/8 at 1 p.m. – Using Facebook LIVE to Broadcast Impact

Learn how to get started with Facebook Live. Find out to pick the best topic for your first broadcast and get examples of creative Facebook broadcasts from other nonprofits. Learn how to promote your broadcast to your community, manage and monitor discussions during your broadcast, repurpose your Facebook Live recording for other social media channels, avoid common mistakes made before, during, and after your broadcast. More info/register.

Host: 4Good

Presenters:

  • Sam Frank, founder, Synthesis Partnership
  • John Haydon, digital marketing expert for nonprofits and charities

Wed 2/8 at 2 p.m. – 7,000 Subject Line Tests Later

Kick your open rates up a notch and learn more about your audience with subject line testing and sample size testing – the easiest way to test and immediately apply the learnings. Find out what elements your peers are testing, what works, and what doesn’t as we review results from over 7,000 subject line tests performed in 2016. More info/register.

Host: Informz


Wed 2/8 at 2 p.m. – How Content Will Transform Your Events, With or Without You

The evolution of content is changing how we learn and connect with the world around us. Events play a pivotal role in this transformation and it’s time to rethink how you define, design and deliver event content. Learn how to guide your organization through these changes and how to prioritize intent before content, the evolution of presentations, and what we can learn from the five best examples of event content marketing in U.S. history. 1 CE credit. More info/register.

Hosts: PCMA Digital Experience Institute and Calgary Telus Convention Centre

Presenter: Sourabh Kothari, DES, founder and CEO, Not-Content, Inc.


Thu 2/9 at 12 p.m. – 5 Strategies to Engage Members in Your Online Community

Learn about five easy automated strategies to make a significant impact on the value and satisfaction your members receive. Harness the power of your AMS and online community, turning your members into lifetime advocates. More info/register.

Host: YourMembership


Thu 2/9 at 12 p.m. – 9 Things Every Association Exec Should Know About Content Strategy

Many associations and nonprofits still don’t have a strategy to guide their content, but they should. Having a content strategy is an imperative for being a valued and preferred source of information for your community. Learn essential content strategy tips, including how to create a plan that will get the right content to the right users at the right time. 0.5 CAE credit. More info/register. (Free only to .orgCommunity members, otherwise $18)

Host: orgCommunity

Presenter: Heather Swink, CAE, content and marketing strategist, orgSource


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


<Creative Commons licensed image of North Carolina longleaf pines by Justin Meissen>

wind-worn-cypress-sharon-c-johnson

My power went out for several hours yesterday afternoon – the wind knocked a tree down on the lines in our neighborhood. I had just returned from a committee meeting and was ready to start working when…darkness. Once it came back on, I had to choose between making dinner and writing an intro to this post. Sorry, folks, dinner rules.

However, I had already selected a few posts to share with you this week. Consultant Sheri Jacobs, CAE, takes a look at “five consumer trends associations shouldn’t ignore and raises some questions to consider as you plan for the future.”

Keep this Socialfish post bookmarked. It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more.

Why do some solopreneurs use the pronoun “we” on their website to describe their company and services? Who’s the We? Me, myself and I? I assume they want to give people the impression they’re running a company with employees, but why? Why is that better? Why be so dishonest? “Act your size,” says Jason Fried, founder of Basecamp. “If it’s just you say I, not We.”

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 1/30 at 12 p.m. – Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm

When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way? In this case study, learn how the American Nurses Association leveraged social and traditional media, resulting in more than 38 million media impressions and increased pride in the profession. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenters:

  • Jessica Ek, social media engagement manager, American Nurses Association
  • Joan Hurwitz, vice president, communications, American Nurses Association
  • Lisa Lloyd, social media specialist, American Nurses Association
  • Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/31 at 11 a.m. – Food Rescue for Your Events

Learn about the food rescue program developed for this year’s National Association for Catering and Events, including recommendations for tracking, communication and other guidance to help you implement your own program. More info/register.

Host: Green Meeting Industry Council

Presenters:

  • Joanna Berens, independent planner
  • John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University

Tue 1/31 at 12 p.m. – Making an Impact: The Art of Social and Environmental Responsibility

Attendees of all ages are increasingly interested in the environmental and social impact of the events they attend. Learn how meeting professionals across the globe are embracing social and environmental practices in new and unique ways, and discover easy things you and your partners can do to get started on impactful social and environmental programs. More info/register.

Host: MPI

Presenter: Jessie States, CMM, manager of professional development, MPI


Tue 1/31 at 12 p.m. – Making Mobile Work for your Organization

Ed. note: I don’t have any additional information on this one.

Register.

Host: Intuitive Business Concepts

Presenters: Results Direct and Michael Jones


Tue 1/31 at 2 p.m. – How to Have Massive Creativity in Your Online Community (Association Chat)

Learn how to improve your creativity and give yourself an edge in business and your career. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Kayla Hollatz, copywriter and brand strategist


Tue 1/31 at 2 p.m. – Be a Productivity Superhero

Learn how to manage your time and focus your attention to get the results you need without working yourself to the bone. Find out how to single-task—and why you should, improve your focus and push through clutter to what really matters, and work more effectively, authentically, and efficiently. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Neen James, keynote speaker, author, and productivity and attention expert
  • Sue Pelletier (moderator), content director, MeetingsNet

Wed 2/1 from 9:00 a.m. to 5:30 p.m. – Rebroadcast: PCMA Convening Leaders LIVE 2017

The rebroadcast schedule will feature some of the most talked about sessions from Convening Leaders. 5 CMP credits. More info/register.

Host: PCMA


Wed 2/1 at 12:30 p.m. – The Association Role in the New Education Paradigm

The US higher education system and, with it, traditional pathways into employment for young people are being disrupted by a host of factors. At the same time, associations are desperate to attract new members, particularly younger members. Is this a perfect storm? No – it’s a perfect opportunity. Learn more in this 20-minute live chat. More info/register.

Host: ASAE Executive Management Section

Presenters:

  • Shelly Alcorn, CAE, founder, Alcorn Associates Management Consulting
  • Elizabeth Engel, CAE, founder, Spark Consulting

Wed 2/1 at 1:00 p.m. – 10 Steps to Make Your Social Media Marketing Strategy Rock

Learn how to leverage social media to drive engagement with your audience, incorporate social media marketing into every stage of the buyer’s journey, and effectively measure social media marketing to determine real business ROI. More info/register.

Host: American Marketing Association

Presenters:

  • Lisa Marcyes, senior social media marketing manager,Marketo
  • Scott Minor, online marketing program manager,Marketo
  • Selma Avdic (moderator), American Marketing Association

Thu 2/2 at 12 p.m. – Creating a Stellar Chapter Development Plan

It’s still the beginning of 2017 and you might be scratching your head on where to begin with your chapters. First things first, you need goals and a plan. In this webinar, we’ll walk through an example of a chapter development plan and provide tips on how to create your own. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Thu 2/2 at 2 p.m. – Top Ten Cybersecurity Tips for Nonprofits: Managing Your Technical and Legal Risks

Ever-evolving and persistent cyber threats make it imperative for organizations to stay informed, create policies and procedures, and plan. This panel brings together both technical and legal speakers to highlight the top ten cybersecurity challenges facing nonprofits today, and offers practical advice for tackling them. CAE credit. Attend in person (Washington DC) or virtually (webinar). More info/register.

Host: Venable LLP

Presenters:


Thu 2/2 at 2 p.m. – Why You Should Be A/B Testing Your Member Communications

Not sure which email content, design, subject line or send time will yield the best results? A/B test it. By A/B testing variables in your association messaging you get real insight into the preferences of your members, allowing you to hone and optimize your strategy moving forward. More info/register.

Host: Real Magnet


Thu 2/2 at 2 p.m. – This Is How Our Most Successful Clients Fill Their Events

Learn about three trends preventing people from registering for your events, one simple way to avoid event-related cash flow problems, and a proven three-step process to fill events fast and cut your workload in half. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 2/2 at 3 p.m. – Small Steps, Big Results (Reston VA Idea Swap)

Improving your customer experience doesn’t have to mean overhauling your website or looking for the next “big idea.” In fact, you can find success by starting small and implementing changes gradually. Hear five simple digital strategies — implemented by associations like yours — that have resulted in big payoffs for members and the organizations. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Alex Mouw, solutions consultant, Results Direct


Fri 2/3 at 3 p.m. – Ecommerce for Associations

Ed. note: I don’t have any additional information on this one.

Register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo of a wind worn cypress by Sharon C. Johnson

miss-cardinal-by-jim-leistman

Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention.

This year’s CMAD features:

  • An eight-hour live webathon on Monday from 9 a.m. to 5 p.m. EST featuring outstanding speakers and community manager panels, headlined by Jeremiah Owyang, the founder of Community Manager Appreciation Day.
  • Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. Take that, you measly professional development budget!
  • A #CMAD cheers at 5 p.m. EST – community managers, have the adult beverage of your choice ready and join in.

RSVP for CMAD on Facebook so the organizers get an idea of the number of people participating. It’s all free – just the way we like it here.

Big news this week on the online community front: Higher Logic bought Socious. Find out what Ben Martin, CAE, founder of Online Community Results, learned from his talk with Higher Logic’s co-founder, Andy Steggles.

If your association still has a SysAdmin or IT director fiddling with patches and firewalls and all kinds of mysterious network stuff behind the closed doors of your server room, then listen up. I could get on my soapbox about this topic, but you’d probably rather listen to Chris Kasmark at DelCor – he lays out four reasons why your association should rethink how you handle IT.

Inquiring minds want to know: where’s association management software heading in 2017? Jen Barrell at Aptify has a few ideas herself (I’m guessing she’s got an inside line here) and asked a few experts to speculate as well.

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. For me, the big change was simple and obvious – no Internet before noon. Web abstinence hasn’t been as difficult as I thought it would be and now I’m wondering why I didn’t do this six years ago. I’ve made other changes to my morning routine but I’m going to wait a few weeks until I report back on them. Life is a work in progress.

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 1/24 at 12 p.m.* – Empowering the Young Professional Voice (Columbia MD Idea Swap)

Learn what it means to create space for the young professional voice at your association, to build those voices as association advocates, and honor those voices when crafting the association’s strategic direction. After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. 1 CAE credit. Location: Columbia MD. More info/register.

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing

Presenter: Lowell Aplebaum, CAE, CEO, Next Connextion

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/24 at 12 p.m. – Taking the Tiger by the Tail: Seizing Control of Your Career Destiny

How we manage our career and go about finding work has radically shifted due to emerging technologies and constantly changing economic conditions. There’s no such thing as job security in today’s workplace– it’s now all about employability. Building this mindset will allow you to navigate quickly (and be in control of) future job transitions. More info/register.

Host: MPI

Presenter: Dawn Rasmussen


Tue 1/24 at 12:30 p.m. – xAPI for Instructional Designers

Learn more about xAPI and how it will change the way instructional designers change the way they use and analyze data from learners and courses. Review SCORM and xAPI side-by-side to see the expanded capabilities xAPI has over SCORM. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Megan Torrance, Torrance Learning


Tue 1/24 at 2 p.m. – Association Chat

Check the Association Chat page on Crowdcast to find out about this week’s topic and guest(s).

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/24 at 2 p.m. – Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention

After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle. Instead, the decision to renew is highly influenced by a member’s experience when they first join. Learn how associations of all sizes have increased their overall member retention rates by creating exceptional onboarding experiences for their new members. 1 CAE credit. More info/register.

Host: YourMembership

Presenters:

  • Amanda Kaiser, chief path finder, Kaiser Insights LLC
  • Quinn Brady, vice president, customer success, YourMembership

Tue 1/24 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Tue 1/24 at 2 p.m. – Digital Marketing for the Event Planner: Organic Search

Research shows that 89% of conference attendees use search for purchase decisions. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event. More info/register.

Hosts: Eventbrite, Moz, and Pathable


Tue 1/24 at 2 p.m. – Engaging the Volunteer of the Future

Find out what volunteers are looking for and use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Wed 1/25 at 1 p.m. – How Much Does Membership Software Really Cost?

Hear some straight talk about membership software pricing. Learn what goes into pricing, how to control the costs of new membership software, and what questions you should ask technology vendors to ensure you get the right AMS fit for your association. More info/register.

Host: Aptify

Presenters: Johanna Kasper, director of engagement, and Eric McDonald, engagement manger, Aptify


Wed 1/25 at 1 p.m. – How to Get Your Event Website Noticed

Is your event website trustworthy? Does it send the right messages? How can you audit and improve the conversion rate? Learn about a sales funnel that is proven to increase website conversions by adding trust signals. 1 CMP credit. More info/register.

Hosts: Event MB and Eventbrite

Presenter: Filip Matous, digital strategist and author of How to Get Your Website Noticed


Wed 1/25 at 1 p.m. – Get Empowered by the API Economy

Get a better understanding of what you need to know in order to select and implement different best-in-breed event technology solutions to create a unified solution for your needs. More info/register.

Host: Hubb

Presenter: Allie Magyar, founder and CEO, Hubb


Wed 1/25 at 1 p.m. – Meeting Budget and Cost-Savings Strategies

Hear about industry issues and trends that impact value-based negotiations. Learn how to review key cost-savings strategies, including room rates, concessions, F&B and audiovisual, and Internet/technology support services; how to develop methods to create value formulas and metrics to define, measure and report success; and how to communicate real meeting value to senior managers and stakeholders. Find out the five key steps to assure measurable cost savings and ROI. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting management, Meeting Sites Resource


Wed 1/25 at 1 p.m. – How ASHA Generates More than $1M a Year with Online Conferences

The American Speech-Language-Hearing Association (ASHA) hosts as many as six online conferences each year, grossing over $1 million in revenue annually. Learn ASHA’s secrets for success in a behind-the-scenes “tell-all” with a panel of ASHA event experts. Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors. More info/register.

Host: iCohere

Presenters:

  • Aiden Callery, marketing manager, ASHA
  • Jack Coursen, associate director, professional development, ASHA
  • Justin Goldstein, sponsorship manager, ASHA
  • Leslie Katz, director, brand marketing, ASHA
  • Chris Urena, director, professional development, ASHA

Thu 1/26 at 12 p.m. – How the Right CMS Makes Content Future-Friendly

With so much information being published, so many devices to display it on, and design trends in constant flux, it can be hard to keep your website in good shape. A CMS that uses a structured-content approach is necessary to re-use, re-mix, and re-style content for omni-channel publishing. Learn how subject domain modeling combined with content modeling sets the stage for a cross-discipline, content-centric implementation process. More info/register.

Host: DNN

Presenter: Carrie Hane, principal strategist, Tanzen


Thu 1/26 at 2 p.m. – #TrendingNow: Association Trends to Watch in 2017

From the rise of 501(c)3 foundations, to the increased need for software integrations, to building strong relationships between national organizations and their chapter affiliates, each year brings new shifts and opportunities. Learn how these opportunities can help you better serve members and positively impact your industry. Hear how Abila’s six predictions will affect your association and membership base throughout the coming year. 1 CAE credit. More info/register.

Host: Abila

Presenter: Amanda Myers, director of member strategy, Abila


Fri 1/27 at 8 a.m. – Machine Learning – An Essential New Tool in Knowledge Management (Arlington VA)

Get an overview of machine learning theory, technology and applications to knowledge management. Find out how machine learning can be used by organizations to improve their knowledge management capabilities including the search experience, taxonomy audit and discovery, recommender systems, automation and analytics, and collaboration and knowledge sharing within an organization. More info/register.

Host: Washington DC Chapter of the Knowledge Management Association

Presenter: Hedeer El-Showk


Fri 1/27 at 12 p.m. – Using Webinars for Lead Generation (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. So, we’re taking some of the standards of elementary school—keeping it simple, making it fun and creating a super positive learning environment where the only dumb question about inbound marketing and lead generation is the one you don’t ask. 1 CAE credit. More info/register.

Host: HighRoad Solution


Fri 1/27 at 1 p.m. – The LMS Meets 2017: What Every Buyer Must Know

How can you make sense of the complex learning management system (LMS) marketplace, where more than 700 learning platforms already compete for your business? Find out in this annual LMS market review as well as a discussion of key trends and vendors to watch. More info/register.

Host: Talented Learning

Presenter: John Leh, CEO and lead analyst, Talented Learning


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


<Creative Commons licensed image of a female cardinal by Jim Leistman.>

melting-icicles-by-david-pilbrow

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey.

Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, follow this link.

Here’s a great idea for associations: a Talent Council. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations.

If you want an overview of association eLearning trends, check out Web Courseworks’ eLearning Predictions Hype Curve. We’re entering some fascinating times!

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Find out which blogging tactics produce the strongest results. Of course, your mileage may vary.

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 1/17 at 12 p.m.* – Proactive vs. Reactive Community Management Tactics

Learn about the community lifecycle and how the role of your community manager evolves in each stage. Understand how to differentiate between proactive and reactive tactics, and how both are equally as important – but for different reasons. Take away tips to enhance your member engagement. More info/register.

Host: Grit Marketing

Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/17 at 12 p.m. – The Epic Advantage: Select, Develop & Retain Top Performing Meeting Professionals

Learn the art and science of choosing and keeping top meeting talent. Hear how to simplify the selection process and eliminate guesswork; activate performance, productivity, and profit; and empower happy, highly engaged employees and reduce turnover. 1 CE credit. More info/register.

Host: MPI

Presenter: Jerome Wade, CEO, The Epic Advantage


Tue 1/17 at 12:30 p.m. – Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: NimbleUser

Presenters:

  • Rob Banwar, account executive, NimbleUser
  • Sig VanDamme, chief customer officer, NimbleUser

Tue 1/17 at 2 p.m. – Diversity and Inclusion Challenges for Associations (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/17 at 2 p.m. – What’s on the Meetings Horizon?

Find out what meeting planners can expect from the industry in 2017. Learn how you can prepare for upcoming trends in meetings and events. More info/register.

Hosts: Smart Meetings, Go Providence, The Westin Riverwalk San Antonio, and The Westin Denver International Airport

Presenter: David Epstein, content marketing manager, Bizzabo


Tue 1/17 at 2 p.m. – The New Volunteer Manager’s Toolkit

Learn about the three Rs of volunteer management: recruitment, retention and recognition. Discuss program components such as interviews, orientations, volunteer handbooks, and more, as well as the importance of managing risk for your program and your organization. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Wed 1/18 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear about technological breakthroughs in mobile, marketing, data analytics and membership management that help associations transform business and serve members more intelligently and profitably. The panel will share experiences and best practices designed to: create event value (not limited to a specific time or place); be where members are (always on, globally connected); leverage data; personalize; and identify and drive new revenue opportunities. More info/register.

Host: Impexium


Wed 1/18 at 2 p.m. – Why 2017 Is the Year to Re-Evaluate Your Event Tech

Technology that was once bleeding edge has now come of age — seasoned, mature, and ready for you to implement. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees. Learn what event technology services are available, what technology is coming soon, and how you might implement emerging event tech. More info/register.

Host: eTouches

Presenter: Brandt Krueger, host of Gather Geeks Podcast & event tech guru


Thu 1/19 at 12 p.m. – Spark Your Innovation Engine

Hear unique perspectives on the role of innovation in associations today. Understand the continuum of innovation and how to leverage your spot on that continuum. Learn about the unique relationship between culture and process. Hear how the National Business Aviation Association embraced innovation as an organizational strategy. More info/register.

Host: NimbleUser

Presenters:

  • Jo Damato, ‎director, educational development & strategy, National Business Aviation Association
  • Amanda Kaiser, chief path finder, Kaiser Insights LLC
  • Sig VanDamme, chief customer officer, NimbleUser 

Thu 1/19 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between success and headaches, but the selection process can be daunting. Hear about a time-tested process for selecting a learning management system and pitfalls to avoid. More info/register.

Host: YourMembership

Presenters: Jeff Cobb and Celisa Steele, cofounders, Tagoras


Thu 1/19 at 1 p.m. – Battle of the #Eventprofs (Revisited)

Hear a panel of event profs providing insight and discussion around the ILEA Core Curriculum and the innovative delivery method of “BOTEventProfs” at TSE 2017. Topics include event planning, entertainment, speaker/content management, decor, creative services, rentals, tenting, food and beverage, technical production, and venue. More info/register.

Host: International Live Events Association Canadian Affiliate (ILEA Canada)

Presenters:

  • Corinne Kessel, CSEP, Greenscape Design and Décor
  • Dustin Westling, CSEP, OneWest Events
  • Anthony Vade (moderator), FMAV

Thu 1/19 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that makes it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot

Presenters:

  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Thu 1/19 at 2 p.m. – Creating a Comprehensive and Engaging Volunteer Training Program

Learn how to determine what information you should be sharing with volunteers and how to create a curriculum by presenting this information via different delivery methods that appeal to adult learners. Find out how to assess what your volunteers have learned, and how to create ongoing training and professional development training for them. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 1/19 at 3 p.m. – Mobile Event Apps (Montgomery County MD Idea Swap)

Find out when it makes sense to use an event app, how to compare app providers, and why pricing all over the map. Learn about app preparation, adoption and usefulness, trends such as activity feeds and gamification, issues like security and registration integration, sponsorships and advertising, and ROI metrics. Location: Rockville MD. More info/register.

Host: Association Networking Group (ANEX)

Presenter: Phil Rappoport, vice president, sales and marketing, AgendaPop


Thu 1/19 at 4 p.m. – New Year’s Resolutions Roundtable

A panel will share their New Year’s Resolutions on nonprofit technology pain points in security, technology management, the cloud, infrastructure, and more. Learn why your technology resolutions should include implementing two-step authentication on any login of value, testing your ability to restore from backup regularly, and never investing in new technology without first justifying the time and expense with a business case analysis. More info/register.

Host: Community IT Innovators


Fri 1/20 at 1 p.m. – Stand Out: Turning Your Continuing Education into a Competitive Advantage

Learn about a model for enhancing the quality and relevance of your education that will elevate your association from program provider to learning leader. Hear about three cases drawn from real-world challenges and gain insights for next steps. Bring your team an audit tool that stimulates conversation about your association’s education strengths, gaps, and where you may want to consider prioritizing resources. More info/register.

Host: Blue Sky eLearn

Presenter: Tracy King, chief learning strategist & founder, InspirEd


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


<Creative Commons licensed image by David Pilbrow.>