The weekly list of free educational events and resources for the association community…

fall leaves, mostly brown oak leaves, on the ground - – inspiration for a weekly list of free educational events and resources for the association community

12 more days until I see many of you at ASAE TEC in Washington DC! Woo hoo! Let the countdown begin! Get on it, register now!

Tech-averse members. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. They also developed resources to help their members get used to and succeed at online learning.

Workforce assessment. Do you really know what your employees prefer—working in the office, from home or both? Achurch Consulting suggests conducting a workforce assessment to understand how your employees feel about current working conditions, what’s working well (or not) and what you need to do to improve organizational culture, policies, and practices.

86 the IT department. Because IT departments are isolated from the core business, Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations.

Chief Digital Officer. Perhaps having a Chief Digital Officer (CDO) makes the “no-IT” plan more doable. A CDO’s role, says Ashley Neal at Sidecar, is to “drive growth and strategic renewal by transforming an organization’s traditional analog businesses into digital ones.” We already see this role in many associations, for example, Reggie Henry, CAE, at ASAE and Prabhash Shrestha, MS, PMP, CAE, at ICBA. A CDO “will not only help to quickly grow your business but will also allow your organization to take risks that it might not have otherwise taken.” That’s what we need!

Bad conference habits. Brandt Krueger has seen five of our old bad in-person conference habits rear an even uglier head in virtual conferences. It’s time to stop these knee-jerk practices in both conference settings. “Death by PowerPoint was bad in our in-person events, but the 45 Minutes of Lecture and Slides Followed by 15 Minutes of Q&A needs to end yesterday,” he says. Don’t even get him started on “We’re going to wait a few more minutes for people to arrive.”

Event experience mapping. Maybe if you did an event experience mapping exercise, you would understand how it feels for an attendee to sit through that boring PowerPoint or arrive for a session on time and then have to wait for it to begin. Event Farm shares techniques for crafting an event experience that will get attendees excited, meet (or exceed) their expectations and deliver your desired business outcomes.

Quick hits

  • A 20-year truck driver tells us why America’s shipping crisis will not end. (Ryan Johnson, Medium)
  • 3 steps to make the most of your best hours of every day. (Jeff Brooks, Moceanic)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • If you always ignore green or Napa cabbage when shopping for produce, give it a chance in this cabbage, sausage and bean casserole. Pick a spicy sausage—Aidell’s chicken Italian sausage was fantastic. I also added poblano, serrano and orange bell pepper.
  • For Thanksgiving, I was on sides duty. I made Brussels sprouts roasted with bacon and red onion and drizzled with a balsamic/maple glaze. My butternut squash and poblano gratin was also a big hit—not enough leftovers! I also brought cranberry ginger chutney. My recipe is adapted from an old Saveur recipe. I halved the celery, doubled the ginger, added jalapeño, used only brown sugar, and subbed maple syrup for honey.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 12/3 at 12 p.m.* – Building Your Meeting in 2022+

Event and meeting professionals have been on quite the rollercoaster ride these past two years – from business as usual to an abrupt halt, followed by a gradual yet cautious climb back to business (as not so usual). With that, the way we plan, design, and attend events has changed several times over as well. Learn how to set yourself up for success in this new era of meeting design. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Kellie Mayrides, CMP, Account Executive, CORT Events
  • Kerri Otto, MBA, Account Executive, CORT Events

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 12/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 12/3 at 4 p.m. – The DEI Debacle: Trying to Do It All Is Ineffectual

In no other American corporate construct do we tend to celebrate effort over impact like in the context of DEI. How did we get here? And more importantly, how should we move forward with authentic purpose and not as a means to simply check off another box? More info/register (must join before registering).

Host: Fridays@4

Presenter: Nikki Lanier, CEO of Harper Slade


Mon 12/6 at 1 p.m. – Must Know Technology Trends for Associations (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Miguel Neves

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 12/7 at 11 a.m. – 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors

Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Hear about the value of planning your digital content calendar and your sponsorship model at the same time. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dan Stevens, President, WorkerBee.TV


Tue 12/7 at 11 a.m. – Using Event Media to Drive Revenue for Your Meeting

Learn how event media can drive significant revenue for your meeting, including new media that was created for fully virtual events, and how it can now integrate into onsite meetings, as well as traditional media such as daily newspapers and meeting guides. Examine how transition plans and expanded reach can drive and protect advertising revenues. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Julie Welsh, Senior Manager, Exhibits, American Heart Association
  • Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media

Tue 12/7 at 12 p.m. – Data Analytics Network Year in Review

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Wed 12/8 at 12:30 p.m. – Handling Post-Pandemic Harassment and Discrimination Claims

During the pandemic, some employees developed informalities in the way they interact with co-workers and others over Zoom. Some experienced mental health struggles or lost their edge in social interaction skills. Some developed divisive political views that they wear on their sleeve. These and other evolutions can create a risk of workplace friction and employer liability for harassment and discrimination. Hear about best practices—and landmines—in handling employee and third-party claims of harassment and discrimination. More info/register.

Host: Venable LLP


Wed 12/8 at 1 p.m. – 2021 Year in Review: Professional Development Takeaways and Foresight

In this town hall, we’ll look back at 2021, with an eye to what we can learn from the year that’s been and what we might carry forward. Drawing on survey data collected by Leading Learning from practitioners working in the business of lifelong learning, we’ll get into specific areas of focus like personalization, social learning, data analytics, artificial intelligence, and more. We’ll also offer three takeaways with profound implications for how associations approach their educational offerings in 2022. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters: Celisa Steele and Jeff Cobb, co-founders and managing directors of Tagoras and Leading Learning


Wed 12/8 at 1 p.m. – Cyber Security Issues and Insurance Implications: What You Need to Know for 2022 and Beyond

The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. Find out the must-knows of IT cyber insurance woes and how best to mitigate them. Hear lessons learned and best practices from a panel of experts that includes a CFO, CIO, insurance broker and carrier. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Derek S. Symer, Partner, AHT Insurance
  • Dave Fitzsimmons, Sr. Vice President of Finance and Administration – National Association of Chain Drug Stores
  • Rich Gatz, Claims Counsel at Coalition, Inc.
  • James Marquis (moderator), Chief Innovation Officer, 501Works

Wed 12/8 at 1 p.m. – Live from IAEE Expo: #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 12/8 at 3 p.m. – Special Interactive Design Session

Get a jump start on your 2022 thinking and planning. Find out how to think about your events through a product development lens. Learn core design constructs to help you think about your event in new ways, and break into interactive groups for prototyping and a product pitch competition, with a prize for the winning team. More info/register.

Hosts: ASAE Meetings & Expo Council and 360 Live Media


Thu 12/9 at 10 a.m. – What’s Working Now: Delivering an Indispensable Mobile App

Members spend 5+ hours a day on their mobile devices, and 90% of that time is on apps. Is your association leveraging a mobile app to reach members where they are? Learn how you can leverage a mobile app to communicate, engage, and provide unique value to your members. Find out what it takes to deliver the right mobile app for your members, what type of app to choose, and how to generate revenue/ROI with your mobile app. More info/register.

Host: Results Direct


Thu 12/9 at 12 p.m. – Sponsorships 101: How to Build a Sponsorship Program to Increase Non-Dues Revenue

Building a strong sponsorship program can sound like a heavy lift for your small staff organization, but it doesn’t have to be. Learn what types of sponsorships you should offer, how to build and market your sales kit, and how to strengthen relationships with sponsors while increasing non-dues revenue. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Marketing Director, Community Brands


Thu 12/9 at 12 p.m. – Top 10 Tips to Run a Social Media Audit That Works

Learn what a social media audit is, how to enable the data to be your guide, how to avoid misunderstanding your consumers, why it is important to audit your competitors, and when and how best to use data visualizations. More info/register.

Host: American Marketing Association


Thu 12/9 at 1 p.m. – Crafting the Event Experience Design, Part 3

Learn about the in-event experiential ideation phase, how to tie it back to your experience map, and the tools and technical production needed to bring those ideas to life. 1 CMP/CAE credit. More info/register.

Host: Event Farm

Presenters:

  • Ryan Costello, co-founder of Event Farm and Chief Strategist for MemberSuite
  • Margaret Launzel-Pennes, CEO of POP Experiential

Thu 12/9 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 12/9 at 1 p.m. – The Practical Implications of the Mythical Learning Business MBA

Investigate the knowledge and know-how critical for market-facing organizations in the business of professional development. The fact that no academic institution is awarding learning business MBAs (yet!) won’t stop us from digging into strategy, marketing, revenue diversification, product development, innovation, and more, all through the specific lens of a learning business. Get a clearer understanding of the core areas that demand attention if you want to build long-term success for your organization and your learners. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Meghan Gowen, VP of sales at Cadmium

Thu 12/9 at 2 p.m. – Realigning Your Association in the Wake of the Great Resignation

How can your organization navigate the current shift in the job market during or after the Great Resignation? Hear about best practices to attract, hire and retain staff that align with your organization’s mission and goals. Learn how to reassess your organization’s draw-ins and appeal to the right job seekers, reshape recruitment practices for agile and effective hiring, and reduce staff turnover and solidify a winning team. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters:

  • Shawnna Kerns, Senior Marketing Specialist at the National Association of Social Workers
  • Alexey Gutin, CEO and Co-Founder of Web Scribble

Thu 12/9 at 2 p.m. – Envisioning a Future Powered by Digital Currencies

Digital transformation and the adoption of digital currencies are key transformative shifts reshaping the business and consumer worlds. This explosion is leading to significant innovation but also a corresponding amount of hype. Where are these two trends actually taking us? Hear the latest insights surrounding digital currencies, strategies for approaching these trends from top executives, and how Blockchain is transforming finance, technology, and digital services. More info/register.

Hosts: Fast Company and Grayscale

Presenters:

  • Michael Sonnenshein, CEO, Grayscale Investments
  • Sheila Warren, Head of Data, Blockchain, and Digital Assets, World Economic Forum Executive Committee
  • Esteban Ordano, Cofounder and CTO, Decentraland
  • Abigail Bassett, Moderator, FastCo Works

Thu 12/9 at 2 p.m. – How to Control Costs When Planning Hybrid Events

Budgeting for events is complex, but budgeting for a new event model can be especially tricky. Learn some inside tips for optimizing your hybrid event budget, with attention paid to strategic, live, and digital elements. Hear about audience considerations, how the destination impacts your event, maximizing your technology decisions, extending investment dollars through a continuous learning environment, and reducing costs with sponsorships. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Amanda Wood, Director, Experiential Marketing & Production, Creative Group
  • Melissa Van Dyke, Senior Vice President, Customer Experience & Insights, Global, Creative Group
  • Sue Hatch (moderator), Content Director, MeetingsNet

Thu 12/9 at 3 p.m. – Budgeting: Impact, Governance and the Future—5 Progressive Budgeting Innovations

The past unpredictable 18 months have impacted budgets in both positive and negative directions. Budget tactics and systems need to evolve and change to stay relevant, and be value-added while also supporting enterprise risk management efforts. Learn about key budget innovation tactics that can supercharge your budgets and make them more effective at enhancing sustainability, supporting mission, and improving financial health. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
  • Paul Preziotti, Partner, Johnson Lambert LLP

Fri 12/10 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 12/10 at 2 p.m. – CMP Education Study Bundle | Ask Me Anything!

Join Vice President of the MPI Academy, Jessie States, CMP, CMM for a jam-packed ask me anything session on all things CMP. More info/register—possible fee for MPI non-members.

Host: MPI


Fri 12/10 at 4 p.m. – How to Have a Career Development Discussion with Your Boss

You are responsible for your own career development, not your employer nor your supervisor; therefore, you need to drive the process. A career development discussion is not just about improving your performance for the next year or setting goals for your current position. It’s about planning for the future, beyond your current position. Learn how to prepare for the career development meeting and initiate the discussion with your boss, and  what to ask close out the discussion with a plan. More info/register—must join before registering.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Tue 12/14 at 11 a.m. – Data Collection Dos and Don(u)ts

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Hear about best practices for collecting, connecting, and securing data. Learn about web form design tips to streamline the customer experience, security best practices to keep all data safe, and how automation and smart forms can transform data collection workflows for good. More info/register.

Hosts: FormAssembly and Fíonta


Wed 12/15 at 12 p.m. – Virtual Idea Swap: Coaching Chapter Leaders for Success

Year after year, volunteers step up, take on chapter leadership roles, then step aside for the next set of leaders. But what if no one wants to step up? What about when things don’t go as planned? Learn about essential coaching skills for attracting new volunteers and keeping the ones we have motivated on the path to success. Come share your lessons learned, ideas tried, and solutions found. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 12/15 at 2 p.m. – Association Rockstars Roundtable

We will talk about ’21 reflections, ’22 projections, and have some fun. Join the conversation on Facebook. More info/register.

Host: Association Rockstars

Presenters: Kuma Roberts, Dewan Clayborn, Amanda Messer Creel, Catherine Brown, Geof Brown, Mary Byers, CAE, Mike Moss, and Sikha Singh


Wed 12/15 at 5:30 p.m. – AWTC End of Year Celebration

Join Association Women Technology Champions as we celebrate the amazing women in technology in the association community. We invite association professional, industry partners, and allies to come party with us, but this year you must be fully vaccinated in order to attend our party. Please be prepared to show proof of vaccination status or your ASAE TEC event badge for entry. More info/register.

Location: Washington DC

Host: Association Women Technology Champions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Annie Spratt via Unsplash

The weekly list of free educational events and resources for the association community…

dirt country road at sunset lined by trees and a pasture in the distance – inspiration for a weekly list of free educational events and resources for the association community

Who is ADDIE? What is ADDIE is the better question. WBT Systems offers a primer on ADDIE, one of the most popular instructional design models. They also describe why and how it’s evolved to become a more agile framework.

Event experience mapping. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Event Farm shares this Maya Angelou quote in their guide to event experience mapping, an essential technique for planning an event that will hit your attendees’ sweet spot and deliver your desired business outcomes.

Meet me in the metaverse. Not the experience you’re probably expecting for your next event but… check out what Event MB’s Angela Tupper discussed with event technologist Brandt Krueger about the present and future of immersive online event experiences. You can also download a related report from EventMB and IMEX—I did but haven’t read it yet.

Virtual networking advice. A while back, Matchbox Virtual Media and Kaiser Insights facilitated a virtual networking incubator. They released a roundup of what they learned and, wow, you need to read this PDF (the link is in their post) before planning your next virtual conference, educational program or event.

Inclusion at work. Donald Thompson at The Diversity Movement suggests ten things you can do today to create a more inclusive work environment. I feel like this is the kind of thing we all have to repeatedly read so we can be more intentional about the way we interact with others.

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • My oh my, this chicken with mustard dish is fantastic, a keeper for sure. I made it with half the chicken but all the sauce and served it with roasted root vegetables and leftover broccoli/cauliflower mash. I like the better suggestion of serving it with herbed pasta or mashed potatoes to sop up all the delicious sauce.
  • Another night, we had speckled trout a la Mummy Lorraine—the fillets are topped with a mix of crushed Ritz crackers, lemon zest, garlic powder and melted butter. On the side, a nuked/baked sweet potato and leftover sautéed greens.
  • I’ve been jonesing for clam dip so I pulled out my old recipe and nearly ate it all for dinner. My recipe was inspired by one from Gourmet, now on Epicurious. I reduce the bacon by half, add sautéed onion, red bell pepper and garlic, along with heaping spoons of horseradish, and this time I substituted dill for basil and chives for scallions since that’s what I had on hand.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/26 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.


Mon 11/29 at 1 p.m. – Intel From On-site (30-Minute Monday)

Learn how new, property-driven safety requirements have changed the operating processes on-site so you can adapt your planning accordingly. Understand the biggest changes and risks that have the largest effect on the success of your meetings so you can navigate around them. Determine the best practices used for sensitive topics such as vaccine requirements, testing, and other on-site medical protocols in order to adjust planning with the least amount of disruption. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Todd A. Taranto, President, Cadre
  • Dennis Krieger, Event Freelancer
  • Suzy Scully, Event Freelancer
  • Wendy Moyer, Event Freelancer

Mon 11/29 at 1 p.m. – Consolidation of Trade Association Member Companies & Its Impact (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Leann Shepp, VP, Membership Operations and Business Intelligence, American Bankers Association

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/30 at 11 a.m. – The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series)

Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Learn about the four imperatives to ‘K.E.E.P.’ your employees and grow their capabilities. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Bruce Lee, Event Speaker, Coach, Author


Tue 11/30 at 12 p.m. – How the Pandemic Has Reshaped Digital Work and Content

Marketers plan to produce more digital assets in 2022 than any other year. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck. More info/register.

Host: American Marketing Association


Wed 12/1 at 9:30 a.m. – Credentialing and Accessibility: Exploring Ways to Incorporate Accessibility into Your Credentialing Programs

Accessibility starts at the beginning of your learning and examination process, but how do you know where to start and why does it make financial sense to do this? What are easy adjustments you can make to be more inclusive and accessible without overhauling your entire program? What about future credentialing programs? What do you need to consider NOW before putting pen to paper? Learn what simple tactics your organizations can take now, and things to think about in the short and long term.​​ More info/register.

Host: Certification Network Group of Chicago

Presenters:

  • Tasha Patterson, Chief Operating Officer, Disability Management Employer Coalition
  • Samantha Evans, CAE, Certification Manager, G3ict/IAAP

Wed 12/1 at 11 a.m. – How Your Association Can Ride the Waves in 2022 and Beyond

While we don’t know what the next global crisis, for-profit competitor or industry disruptor will be, associations can make strategic investments now to ensure they’re prepared to navigate disruptions when they inevitably arrive. Hear about lessons learned over the past two years; trends we’re watching in 2022; perspectives on membership, marketing and governance; advice on where to invest time and resources in the coming year; and strategies to ensure your organization is well-equipped to address whatever comes next. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Jon Hockman, McKinley Advisors Principal
  • Ankur Ponda, McKinley Advisors Senior Consultant
  • Meena Dayak, McKinley Advisors Director, Consulting
  • Megan Cruz, McKinley Advisors Senior Consultant

Wed 12/1 at 11 a.m. – Future Trends

Sessions include” Your Board Has a New Role. Are You Ready? Fishbowl: Do Associations Need More Inclusion? (Interactive), and Case Study Showdown. More info/register.

Host: The Association Show


Wed 12/1 at 12 p.m. – End of Year Recap: What’s Hot and What’s Not in Email Design

We made it! Let’s celebrate with a cup of cheer and a comfy blanket and talk about how it all went down this year. It’s the perfect time to talk about what worked well, what was “meh” and where email design is heading in 2022. 1 CAE credit. More info/register.

Host: HighRoad Solutions


Wed 12/1 at 12 p.m. – Three Easy Ways to Earn Search Engine Traffic (and 3 Really Difficult Ones)

SEO is critical to any association’s success. Whether you’re new to SEO, or need bone up, come hear from one a leading authority. Learn what the search engine sees in your website, how you can find the best traffic for your website, and what’s the one thing you need people to do when they visit your website. More info/register.

Host: Association Insights in Old Town

Presenter: Mark Knowles, Principal of Smartz


Wed 12/1 at 1 p.m. – How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series)

Hear how your association can tap into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and sustainability program support from companies. Learn how to identify a relevant connection between your association, your members, and CSR, DEI, and/or sustainability programs. Discover techniques to solicit CSR, DEI, and/or sustainability program support from current sponsors and other companies. More info/register.

Host: Non Dues-a-Palooza

Presenters:

  • Bruce Rosenthal, Partnership Professionals Network
  • Lori Zoss Kraska, Growth Owl, LLC

Wed 12/1 at 1 p.m. – How to Rethink Your Association’s Newsletter from the Ground Up

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book. Is it time to rethink your association’s newsletter? 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Beth Arritt, Association Evangelist, Higher Logic
  • Annie Henderson, Marketing and Communications Manager, ASBO International

Wed 12/1 at 2 p.m. – Going Remote in 30 Days: A Real-Life Roadmap to Remote Office Success

Faced with having only 30 days to vacate their office space in the midst of the pandemic, the Council on Undergraduate Research (CUR) needed a “go remote” work plan fast. Learn how CUR devised a comprehensive 30-day roadmap to remote success that included implementing effective technologies, revising internal policies and practices, and empowering leaders with tools and resources to be successful. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Lindsay Currie, CAE, Executive Officer, and Pam Dodge, Senior Manager, Finance and Operations, Council on Undergraduate Research


Wed 12/1 at 2 p.m. – PAR GOAT Awards: Honoring Association Revenue Impact

Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share what’s ahead for 2022. Discover ideas for revenue performance now and next year, and ideate on how associations can create a think tank for revenue opportunities. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue (PAR)

Presenters:

  • Teri Carden, Founder, 100Reviews
  • Ryan Dohrn, Global Sales and Marketing Advisor
  • Rachel Druckenmiller, CEO, Unmuted
  • Sylvia Gonner, CAE, Culture Wiz, Global Expert & Cross-Cultural Guru
  • Bruce Rosenthal, Co-Convener, Partnership Professionals Network
  • Brittany Should, Vice President, Sales, MCI USA
  • Nikole Tenbrink, Director of Marketing and Business Development, Illuminating Engineering Society
  • Christopher Ware, Vice President of Business Development and Strategic Initiatives, NAIOP
  • Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue (PAR)

Wed 12/1 at 3 p.m. – Health Passports: Planning and Managing Vaccine-Required Events

Hear on-the-ground stories and lessons learned from planners and organizers who have implemented vaccine-required events, including tips for pre-event communication policies, steps to vet and incorporate a health solutions provider, best practices for managing the on-site process and much more. More info/register.

Host: Event Leadership Institute

Presenters:

  • Kimberly Corbin, CMP, CDS, Co-Founder, Owner & Managing Principal, Meeting Shields, LLC
  • Kevin White (moderator), Instructor, Event Leadership Institute and Founder, XPL Agency

Wed 12/1 at 4 p.m. – Mindful Networking with Gretchen Steenstra, PMP

We’ll be speaking with Gretchen Steenstra, PMP, the 2022 Chairwoman of AWTC. Come discuss the future of AWTC with Gretchen. She is also the 2022 Vice Chair of the ASAE Technology Professionals Advisory Council. More info/register.

Host: Association Women Technology Champions

Guest: Gretchen Steenstra, PMP, Strategic Consultant, Delcor


Thu 12/2 at 11 a.m. – 15 Ways to Take Your Newsletter to the Next Level

Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io


Thu 12/2 at 2 p.m. – IT Smack Down

2020 and 2021 have been filled with unprecedented challenges. As we close out 2021, we are sitting down with some of the CIO’s favorite IT peeps to talk about some of the challenges we have faced the last two years and what we see on the horizon for 2022. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Adam Kuhn, Director, IT, FIA
  • Villy Savino, Vice President of Technology Transformation, CoreNet Global

Thu 12/2 at 2 p.m. – 10 Tricks to Take Your Webinars from Boring to Buzzworthy

Audience expectations for webinars have changed. Are you keeping up? From the initial email invite to the registration page, to producing the live presentation, to the post-show playbook, marketers must now seek to create moments that set your webinars apart and drive deeper audience engagement and participation. Hear about ten actionable and practical ways to reinvigorate your programs for success. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Alyssa Peltier, Senior Manager, Industry Solutions, Cvent
  • Brock Moreau, Product Marketing Manager, Cvent
  • Rob Carey (moderator), Senior Content Producer, MeetingsNet

Thu 12/2 at 2 p.m. – Proving Your ROI With Reporting: Strategies to Create Winning Briefs All Year

40% of government relations professionals say briefing is a monthly task, with 35% having to do it on a weekly schedule. This means a major component of the workweek is spent crafting and developing messaging and metrics for other people. Whether that’s for a goal review board, strategic planning for next year, or a way of justifying your job’s existence, it’s crucial to paint your team in the best possible light with reporting that nails it, while making it easy for stakeholders to see the organization’s wins and roadblocks. Hear about time-saving reporting strategies to create winning briefs year-round. More info/register.

Host: FiscalNote

Presenters:

  • Terri Reynolds, Managing Partner, Levitate Legal & Consulting
  • Ryan Bingham, Senior Director of Government, Sullivan & LeShane
  • Will Krebs, Senior Vice President, Policy and Government Relations, Project Lead the Way
  • Casey Cesnovar, Vice President, State & Local Government Relations, Walgreens
  • Chelsea Raab, Managing Director of Enterprise Solutions, FiscalNote

Thu 12/2 at 3 p.m. – Scalable Learning for a Modern Attention Span

How do we keep learners engaged, keep our processes simple, and keep non-dues revenue rolling in? Hear about learning strategies and solutions for filling these gaps and getting learners excited in an era of distractions. Learn how to keep automation and personalization simple without having to reinvent the wheel. Find out whether you’re unknowingly creating obstacles that cause learners to drop out along their journey, as well as which analytics to track (with tools you may already have). More info/register.

Host: Association Analytics

Presenters:  

  • Heather McNair, Chief Customer Officer, Cloud Generation
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Thu 12/2 at 3 p.m. – The Path to Sustainable Membership Growth

Learn about the four drivers of growth: membership, member engagement, member retention and association leadership and culture. Hear how to stay focused on growing your association’s membership, create a member-first culture that opens all doors, avoid chasing the budget, and create a strategy-based action plan for growth.​​​ More info/register.

Host: Grype

Presenter: Velma Knowles, Best-Selling Author & Association Leadership Expert


Fri 12/3 at 12 p.m. – Building Your Meeting in 2022+

Event and meeting professionals have been on quite the rollercoaster ride these past two years – from business as usual to an abrupt halt, followed by a gradual yet cautious climb back to business (as not so usual). With that, the way we plan, design, and attend events has changed several times over as well. Learn how to set yourself up for success in this new era of meeting design. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Kellie Mayrides, CMP, Account Executive, CORT Events
  • Kerri Otto, MBA, Account Executive, CORT Events

Fri 12/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 12/3 at 4 p.m. – The DEI Debacle: Trying to Do It All Is Ineffectual

In no other American corporate construct do we tend to celebrate effort over impact like in the context of DEI. How did we get here? And more importantly, how should we move forward with authentic purpose and not as a means to simply check off another box? More info/register (must join before registering).

Host: Fridays@4

Presenter: Nikki Lanier, CEO of Harper Slade


Tue 12/7 at 12 p.m. – Data Analytics Network Year in Review

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Thu 12/9 at 1 p.m. – Crafting the Event Experience Design, Part 3

Learn about the in-event experiential ideation phase, how to tie it back to your experience map, and the tools and technical production needed to bring those ideas to life. 1 CMP/CAE credit. More info/register.

Host: Event Farm

Presenters:

  • Ryan Costello, co-founder of Event Farm and chief strategist for MemberSuite
  • Margaret Launzel-Pennes, CEO of POP Experiential

Thu 12/9 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 12/9 at 1 p.m. – The Practical Implications of the Mythical Learning Business MBA

Investigate the knowledge and know-how critical for market-facing organizations in the business of professional development. The fact that no academic institution is awarding learning business MBAs (yet!) won’t stop us from digging into strategy, marketing, revenue diversification, product development, innovation, and more, all through the specific lens of a learning business. Get a clearer understanding of the core areas that demand attention if you want to build long-term success for your organization and your learners. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Meghan Gowen, VP of sales at Cadmium

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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The weekly list of free educational events and resources for the association community…

sunset or sunrise reflected in the water with a tree-topped island – inspiration for a weekly list of free educational events and resources for the association community

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association.

Sponsorships. Staying on the revenue theme, Dan Kowitz and Bruce Rosenthal of Partnership Professionals Network explain how the Academy of Medical-Surgical Nurses changed from tired old platinum/gold/silver conference sponsorship packages to a sponsorship program offering yearlong, customized Premier Partnerships.

AMS vs MMS. Membership management systems might cost a lot less than an association management system, but MemberSuite explains what you’re missing if you go with the bargain option. I keep hearing, “You get what you pay for” echoing in my head.

Cultural trends. Andrew Hutchinson at Social Media Today introduces a report from Reddit that may not at first seem applicable to associations, but it makes you aware of what’s going on out there and reminds you that not everyone lives like you—always a helpful mindset. Reddit crunched data from their 100k+ communities to uncover four pandemic-inspired trends they predict will become more embedded cultural shifts.

In-person conference/show feedback. Kyle Hillman, CMM, CMP of Hillman Events attended IMEX and shares his constructive criticism. He covers different aspects of the conference and makes some winning suggestions. One of his opening observations sums it up: “IMEX felt like IMEX of 5 years ago and that seems like a missed opportunity.” Could the same thing be said about your association’s conference/trade show?

Board governance. Cathy A. Trower and Peter D. Eckel at BoardSource say boards need to govern differently now. Yes, we all know that, but they share advice for helping a board adopt a strategic learner’s mindset, choose the right priorities for attention, and adjust meeting formats and committee structures.

Quick hits

  • Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. (Jodi Harris, Content Marketing Institute)
  • Spend only one hour a week connecting with new people and your future self will thank you: advice from Dorie Clark about infinite horizon networks and never eating lunch in the office alone. (Darren Menabney, Fast Company)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • This flounder au gratin recipe is a keeper. I followed the suggestions in the comments and doubled the sauce (so good) and sprinkled Parmesan on top.
  • Another night, pecan-crusted speckled trout. Tis the season for pecans! Since I had it in the frig, I used buttermilk instead of milk. On the side for both nights, greens (collards, radish, carrot tops, pac choi, baby mustard and arugula) sautéed with Portuguese chourico, orange bell pepper, and red and yellow onion. We also had roasted roots (sweet potatoes, potatoes and radishes) with red seedless grapes, rosemary and garlic.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/19 at 12 p.m.* – Meetings Outlook: Future Predictions for the Business of Meetings

Deep dive into MPI’s most recent Meetings Outlook research and then discuss the trends that are most affecting you and your peers. Review the forecast for events in the coming year, including a budget, attendance, and business conditions, and trends that matter. Learn how these trends affect you and the future of your meetings. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, Vice President, MPI Academy, Meeting Professionals International

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 11/19 at 12 p.m. – The 3 Mistakes Most Spokespeople Make in Their Media Interviews (and How to Avoid Them)

Learn how to enhance your reputation rather than damage it by saying the wrong thing during a nerve-wracking conversation that will likely live online for years to come. Learn how to avoid three common mistakes unprepared speakers make during a media interview, as well as three techniques the best speakers use to crush their interviews. More info/register.

Host: Molly McPherson

Presenters:

  • Warren Weeks, founder of Weeks Media
  • Molly McPherson, M.S., APR, host of the podcast “Confident Communications with Molly McPherson”

Fri 11/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 11/19 at 1 p.m. – CVB/DMO Update: Leveraging Bureaus to Ensure Safety and Save Costs

Find out how your meeting planning colleagues have developed trusting working relationships with CVBs/DMOs in the new reality of hybrid and in-person events, and how you can adapt their tips and techniques for your own events. More info/register.

Host: Meetings Today

Presenters:

  • Bonnie Wallsh, CMM, CMP Emeritus, Chief Strategist, Bonnie Wallsh Associates
  • Don Welsh, President & CEO, Destinations International

Fri 11/19 at 4 p.m. – Book Discussion: Race for Relevance: 5 Radical Changes for Associations

Race for Relevance: 5 Radical Changes for Associations takes a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Join a discussion about the challenges facing associations today, strategies for creating a sustainable future, and what’s working and want’s not in your own organization. More info/register (must join before registering).

Host: Fridays@4

Presenter: Mary Byers, CAE, co-author of Race for Relevance: 5 Radical Changes for Associations


Mon 11/22 at 1 p.m. – What Associations Can Learn from Government Relations (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kevin Cuff

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/23 at 10 a.m. – Climate Collapse + Transformative Adaptation: What Your Members Need to Know + Do

Join us for an update on the current state of the climate, and a deep exploration of the topic of Transformative Adaptation which is our last and best hope to cope with what is breaking upon our world. Associations are needed more than ever to use their capacity to step into the void of leadership and we will have practical suggestions on how you can motivate yourselves, your members and their workforces to push the needle on the adaptation we need now. More info/register.

Host: KiKi L’Italien, Association Chat and Tecker International

Presenters:

  • Rupert Read, Associate Professor of Philosophy at the University of East Anglia in Norwich, UK, and a campaigner for the Green Party of England and Wales
  • Shelly Alcorn, Principal in Alcorn Associates Management Consulting

Tue 11/23 at 11 a.m. – Role of Digital Event Platform in Your Face-to-Face Events

Learn how to use the digital event platform to offer new levels of engagement and interactivity, and to reach and engage your audiences in entirely new ways, at scale. Pick up ideas around delivering on expectations, designing with intent, skills, resource and budget required and how to manage your customer data to enhance experiences in the future. More info/register.

Host: Virtual Events Insitute

Presenters:

  • Simon Burton, Founder, Charity Film Awards
  • Alex Hughes, Co-Founder, Totem Hybrid Events
  • Cheri Keith, Head of Strategy, ON24
  • Mike Ruocco, Co-Founder & CEO, Zenevent

Wed 11/24 at 10 a.m. – Top Considerations for the Safe Return to In-Person Events

Creating an event model that gives attendees and stakeholders the confidence to participate is no small feat. Hear about some of the key things organizers need to think about when planning a return to in-person events,  including top considerations for the safe return to in-person events, how to avoid long queues at events, and the benefits of using contactless self-service check-in. More info/register.

Host: Eventsforce


Thu 11/25 at 11:30 a.m. – The Future of Academic Meetings: Event Planning with a Purpose

The challenges of going hybrid mixed with new attendee expectations for online accessibility may make physical meetings complicated to plan. Learn how to reframe how you think about your conference purpose. Hear why finding the answers to these core questions will help you tackle the decision between virtual, hybrid and physical meetings, and why it can help you address the challenges to follow (regardless of the format you pick). More info/register.

Host: Ex Ordo


Fri 11/26 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Wed 12/1 at 11 a.m. – How Your Association Can Ride the Waves in 2022 and Beyond

While we don’t know what the next global crisis, for-profit competitor or industry disruptor will be, associations can make strategic investments now to ensure they’re prepared to navigate disruptions when they inevitably arrive. Hear about lessons learned over the past two years; trends we’re watching in 2022; perspectives on membership, marketing and governance; advice on where to invest time and resources in the coming year; and strategies to ensure your organization is well-equipped to address whatever comes next. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Jon Hockman, McKinley Advisors Principal
  • Ankur Ponda, McKinley Advisors Senior Consultant
  • Meena Dayak, McKinley Advisors Director, Consulting
  • Megan Cruz, McKinley Advisors Senior Consultant

Wed 12/1 at 12 p.m. – End of Year Recap: What’s Hot and What’s Not in Email Design

We made it! Let’s celebrate with a cup of cheer and a comfy blanket and talk about how it all went down this year. It’s the perfect time to talk about what worked well, what was “meh” and where email design is heading in 2022. 1 CAE credit. More info/register.

Host: High Road Solutions


Wed 12/1 at 1 p.m. – How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series)

Hear how your association can tap into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and sustainability program support from companies. Learn how to identify a relevant connection between your association, your members, and CSR, DEI, and/or sustainability programs. Discover techniques to solicit CSR, DEI, and/or sustainability program support from current sponsors and other companies. More info/register.

Host: Non Dues-a-Palooza

Presenters:

  • Bruce Rosenthal, Partnership Professionals Network
  • Lori Zoss Kraska, Growth Owl, LLC

Wed 12/1 at 2 p.m. – Going Remote in 30 Days: A Real-Life Roadmap to Remote Office Success

Faced with having only 30 days to vacate their office space in the midst of the pandemic, the Council on Undergraduate Research (CUR) needed a “go remote” work plan fast. Learn how CUR devised a comprehensive 30-day roadmap to remote success that included implementing effective technologies, revising internal policies and practices, and empowering leaders with tools and resources to be successful. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Lindsay Currie, CAE, Executive Officer, and Pam Dodge, Senior Manager, Finance and Operations, Council on Undergraduate Research


Wed 12/1 at 2 p.m. – PAR GOAT Awards: Honoring Association Revenue Impact

Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share what’s ahead for 2022. Discover ideas for revenue performance now and next year, and ideate on how associations can create a think tank for revenue opportunities. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue (PAR)

Presenters:

  • Teri Carden, Founder, 100Reviews
  • Ryan Dohrn, Global Sales and Marketing Advisor
  • Rachel Druckenmiller, CEO, Unmuted
  • Sylvia Gonner, CAE, Culture Wiz, Global Expert & Cross-Cultural Guru
  • Bruce Rosenthal, Co-Convener, Partnership Professionals Network
  • Brittany Should, Vice President, Sales, MCI USA
  • Nikole Tenbrink, Director of Marketing and Business Development, Illuminating Engineering Society
  • Christopher Ware, Vice President of Business Development and Strategic Initiatives, NAIOP
  • Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue (PAR)

Wed 12/1 at 4 p.m. – Mindful Networking with Gretchen Steenstra, PMP

We’ll be speaking with Gretchen Steenstra, PMP, the 2022 Chairwoman of AWTC. Come discuss the future of AWTC with Gretchen. She is also the 2022 Vice Chair of the ASAE Technology Professionals Advisory Council. More info/register.

Host: Association Women Technology Champions

Guest: Gretchen Steenstra, PMP, Strategic Consultant, Delcor


Thu 12/2 at 2 p.m. – IT Smack Down

2020 & 2021 have been filled with unprecedented challenges. As we close out 2021, we are sitting down with some of the CIO’s favorite IT peeps to talk about some of the challenges we have faced the last two years and what we see on the horizon for 2022. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Adam Kuhn,Director, IT, FIA
  • Villy Savino,Vice President of Technology Transformation, CoreNet Global

Thu 12/2 at 3 p.m. – Scalable Learning for a Modern Attention Span

How do we keep learners engaged, keep our processes simple, and keep non-dues revenue rolling in? Hear about learning strategies and solutions for filling these gaps and getting learners excited in an era of distractions. Learn how to keep automation and personalization simple without having to reinvent the wheel. Find out whether you’re unknowingly creating obstacles that cause learners to drop out along their journey, as well as which analytics to track (with tools you may already have). More info/register.

Host: Association Analytics

Presenters:

  • Heather McNair, Chief Customer Officer, Cloud Generation
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

a dead tree on top of Kitchen Mesa overlooking Ghost Ranch in northern New Mexico – inspiration for a weekly list of free educational events and resources for the association community

Rethink sponsorship. Sherry Budziak at .orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors.

Bloom’s taxonomy. In another one of their “learning science made easy” posts, WBT Systems introduces the original, revised and rebuffed Bloom’s Taxonomy—a taxonomy used by instructional designers and instructors when developing educational programs. They explain why some learning experts say it causes more harm than good.

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics.

Board foresight. Leverage the pandemic’s disruption by adopting foresight governance that will drive innovation. Kristine Metter, CAE, at Crystal Lake Partners explains the basics of foresight governance and how to help your board develop a culture of foresight.

Women in the workplace. José Triana at Sidecar shares disheartening facts (and stats) about women in the workplace, such as the “broken rung” keeping women out of managerial roles, burnout, DEI, and challenges for women of color.

Quick hits

  • A mental trick to make any task less intimidating: picture yourself on the other side. (Laura Vanderkam, Forge)
  • Malcolm Gladwell says three unusual words separate people who achieve from those who just daydream. (Jeff Haden, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Long ago, Mark Bittman had a Sunday Supper Paella recipe on his site, but it’s no longer there, so I’m glad I copied it. He shared another paella recipe that’s slightly different but can serve as a jumping off point. I made my version with Portuguese chouriço, boneless/skinless chicken thighs and shrimp. I used shrimp broth infused with saffron (not necessary—the broth was so heavily flavored, the saffron was lost in it, but dang, it was good), and added poblano pepper, paprika and bay leaf. I’m looking forward to the leftovers for lunch today.
  • On the side, a sauté of greens (kale, Asian collards, pac choi, kohlrabi/radish greens) with chouriço, mushrooms, orange bell pepper, jalapeño, red onion and dried cranberries.
  • Another night we had jalapeno pretzel-crusted catfish. I dredged the fillets in flour, then a buttermilk/hot sauce mixture and then the pretzels. So tasty and spicy! On the side, a kohlrabi sauté and leftover greens.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/12 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 11/12 at 5 p.m. deadline – Personalized One-to-One Networking for Conference Pros

We’re kicking off a fun quasi event where we do a round of curated introductions among conference professionals. We’ll match you with another professional in our sphere and connect you on relevant criteria like your industry, location and the specific topics you want to discuss. You and your custom match will be connected via mutual emails; then you set up a time to talk for about 20 minutes. More info/register.

Host: Lee Gimpel, Better Meetings


Fri 11/12 at 4 p.m. – Career Management and Lifelong Learning: How to Create and Follow Your Professional Development Plan

To achieve your goals, you must articulate what they are and how you will reach them in specific terms. What’s the gap between where you are now and where you want to be? How do you get there? This program will provide step-by-step instructions on creating your own career development plan and following it until you reach your goals. More info/register (must join before registering).

Host: Fridays@4

Presenter: HR and career development professional Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Mon 11/15 at 1 p.m. – Risky Business: Compliantly Contracting Freelancers (30-Minute Monday)

Very few industries look to freelancers to get things done as much as the meetings world. From contract planners to on-site staff, clients rely on thousands of freelance event professionals to help them deal with business volume peaks and valleys, but what are risks of employee misclassification? What is at stake, and what steps can you take to compliantly use these valuable resources and mitigate your risk when contracting your freelancers? 0.5 CMP credit. More info/register (possible fee for non-members).

Host: MPI

Presenters:

  • Todd A. Taranto, President, Cadre
  • Dawn Penfold, President, MeetingJobs

Mon 11/15 at 1 p.m. – Association Mergers & Acquisitions (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Michael Butera

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 11/15 at 6:30 p.m. – The Fundamentals of Digital Marketing for Professionals Associations

Learn a foundation for what digital marketing is and how it can help your association reach new audiences and convert them into loyal members. Hear about the basics, keeping things clear and actionable, and frequently used terms of digital marketing. Dive into the latest online trends and review key digital marketing channels and how you might use them. More info/register.

Host: MemberBoat

Presenter: Olena Lima, Founder & Principal Consultant, MemberBoat


Tue 11/16 at 10 a.m. – The Future of Event Experience

Be the first to know how emerging trends are shaping this entirely new category. Up your hybrid game with thought leaders that are blazing the hybrid events trail. Walk away with new strategies to level up as an event experience leader. Sharpen your skills and gain valuable insights to deliver your next best event ever. More info/register.

Host: Bizzabo


Tue 11/16 at 11 a.m. – 7 Tools to Create a Healthy Hybrid Workplace

You know there must be a better way to balance work, life and distractions that get in your way more often than they help you focus on mission-critical activities. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Hear about best practices for reclaiming your time, effective collaboration and communication in the hybrid workplace, and strategies for using apps to improve wellness and productivity for yourself and your team in the hybrid workplace. More info/register.

Host: Sidecar

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie


Tue 11/16 at 11 a.m. – 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation

Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Find out what top revenue generating talent want from their next employer as well keys to a successful employee retention program. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Lori Zoss Kraska, MBA, CFRE, Founder and Chief Principal, Growth Owl, LLC


Tue 11/16 at 11:30 a.m. – The Do’s and Don’ts of Member Benefits

Find out what members value based on the 2021 Association Trends study, how to improve current and easily create new member benefits, and how to use member benefits to recruit and retain more members. More info/register.

Host: Your Membership

Presenters: Christine Bergeron, Marketing Coordinator, and Michelle Schweitz, Marketing Manager, Community Brands


Tue 11/16 at 12 p.m. – The Future Is Not as Simple as Just Going Hybrid

Event organizers are quickly realizing that hybrid isn’t cheap and requires a lot more work. While hybrid can improve reach, it doesn’t necessarily serve your top customers. The National Rural Electric Cooperative Association (NRECA) has hosted nine live events of varying sizes since August and will share learnings, pros, cons and alternatives to explore for your 2022 event portfolio. Hear about criteria for determining whether or not to offer hybrid, five lesser known truths about hybrid meetings, and strategies for differentiating your hybrid or digital offering. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Tracey Steiner, NRECA’s senior vice president for education, training and events
  • Dave Lutz, managing director, Velvet Chainsaw Consulting

Tue 11/16 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 11/16 at 12 p.m. – Using Meals to Drive Virtual and Hybrid Event Engagement

Hear case studies sharing how companies are using food to increase registrations and engagement, actionable tips for safe food ordering that enhances the event experience, in-person and online, including ideas for the holidays, and three considerations for streamlining event meals in a cost-effective manner. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Serge Voronov, Enterprise Sales Executive, Grubhub


Tue 11/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 11/16 at 1 p.m. – Recover the Value of your Event Content

Based on a recent survey, 65.9% of event organizers make their virtual event content available on-demand after the live broadcast. The result is a massive treasure trove of valuable and underused education, motivation, and customer insight. Learn how to strategize your approach to recovering the value of on-demand content. More info/register.

Host: Trade Show News Network

Presenters:

  • Humphrey Chen, co-founder and CEO of CLIPr
  • Tim Groot, Founder and CEO of Grip
  • Dahlia El Gazzar, CEO of Dahlia+ Agency

Tue 11/16 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.


Tue 11/16 at 2 p.m. – Up the Event Hype: How to Generate (New) Buzz, Excitement, and Engagement in your Meetings

Hear about the secret sauce for creating an event experience that is dynamic, exciting and authentic, and how you can keep the energy flowing long after the event is over. Learn about new ways to use video, how to up the production value of your meetings, how to create micro-communities, and so much more! Get examples and case studies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Frank Humada, Chief Business Development Officer, Association Briefings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group
  • Joel Resnik, Chief Revenue Officer, Gather Voices

Tue 11/16 at 2 p.m. – Building an Engagement Safety Net

Learn how to align member motivations with participation styles to create dynamic opportunities to engage and serve your membership. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Alexey Gutin , CEO & Co-Founder, Web Scribble
  • Beth Arritt, Association Evangelist, Higher Logic

Tue 11/16 at 2 p.m. – The Old Content Model is Broken: A New Playbook for Keeping Your Audience Engaged in the Year Ahead

If your organization’s content doesn’t address your community’s most challenging pain points, answer their burning questions, and invite them to become part of the conversation, it’s not going to get noticed. Learn how to use AI to get a better understanding of your audience so you can deliver content they actually care about, what your audience actually wants (and expects) to get from your content, and how to use content curation and co-creation strategies to capture and keep your audience’s attention. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Erica Salm Rench, Director of Client Success at rasa.io
  • Michael Hoffman, CEO of Gather Voices

Tue 11/16 at 2 p.m. – Top Digital Marketing Trends & Opportunities

Digital media preferences and consumption rates changed drastically in 2020 and 2021 as a result of the pandemic. With these shifts come new and unique opportunities for associations to engage digital audiences and grow their reach. Discover the latest macro trends affecting digital media and new marketing tactics associations can apply right away to increase member recruitment, engagement and retention. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Alfred McKelvy, Sr. Director, Strategic Partnerships at Multiview
  • Michael Candela, EVP, Strategic Partnerships, Multiview

Tue 11/16 at 2 p.m. – 2022 Midterm Election Preview: The Battle for Control of Congress

The 2022 midterm elections are less than a year away, so it’s time to start keeping an eye on vulnerable members, races to watch, and other dynamics and issues that will shape the battle for control of Congress. Hear about key House and Senate races, redistricting, fundraising, new voting restrictions, and what issues will and won’t matter when voters head to the polls next Fall. More info/register.

Host: FiscalNote

Presenters:

  • Kate Ackley, Reporter
  • Stephanie Akin, Reporter
  • Bridget Bowman, Reporter
  • Nathan L. Gonzales, Elections analyst
  • Herb Jackson, Politics editor
  • Jason Dick, Deputy editor

Tue 11/16 at 3 p.m. – It’s Not About Price, It’s About Value: Making Membership the Obvious Choice

Learn how to understand your membership and focus on the value of your benefits so membership cost is never a turn off. More info/register.

Host: Grype

Presenter: Aviva Rotenberg, Executive Director of the Association of Chiefs of Police


Wed 11/17 at 10 a.m. – What’s Working Now: Ask Me Anything About Websites

Are you considering a website redesign but not sure where to start? Ask our panel of website experts anything about websites and preparing for a redesign process, including building an RFP, budget guidance, the latest redesign trends, measuring website performance, and CMS selection tips. More info/register.

Host: Results Direct

Presenters: Alexandra Mouw, CAE, Principal Digital Strategist, and Laura Johnson, Sr. Solutions Consultant, Results Direct


Wed 11/17 at 11 a.m. – Live Q&A: Building Peer-to-Peer Engagement to Scale your Virtual, Hybrid, and In-person Events

How do you reach your target audience when there are so many virtual and hybrid events? Learn how peer-to-peer engagement can increase awareness, registration, and ROI for your events. See how search, social, and email come together to build a community of advocates for your event, all without a huge budget. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Rachel Stephan, DES, Founder, snöball


Wed 11/17 at 11 a.m. – Remaining Relevant

Learn how to build a content strategy that feeds your audience and your organization, why associations need to change direction with their offerings and how to do it, and a new set of tech vendors that can help you meet your content strategy goals. More info/register.

Host: The Association Show

Guests:

  • KiKi L’Italien, community founder and host, Association Chat
  • Kate Lesniak, senior program manager, HubSpot for Nonprofits, HubSpot

Wed 11/17 from 12:15 to 4:45 p.m. – Backstage 2021

Gain access to expert advice and never-before-seen talks and strategy on virtual and hybrid events from the most influential in the industry. Piece all your event requirements together. Meet event tech, event management, AV production, physical ticketing vendors and agencies in one place. Meet and share ideas with a global network of event folks at the many breakout sessions we’ve planned for you throughout the event. More info/register.

Host: Airmeet


Wed 11/17 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/17 at 2 p.m. – The Right Non-Dues Revenue Program with the Right Solution for Members

Health coverage was one of the most frequently requested services by the United States Professional Tennis Association members, but finding the right program was challenging. Discover how they found a national solution for USPTA members, their families, business owners, and their employees while providing non-dues revenue and added member benefit for the association. More info/register.

Hosts: Non-Dues-a-Palooza and LIG Solutions

Presenter: Tim McNichols, Executive Director of Partnerships, LIG Solutions


Wed 11/17 at 2 p.m. – Ask the Experts: Best Practices for Producing Great Board Meeting Minutes

Learn how to ensure that your board meeting minutes—the official and legal record of your organization’s board meetings—are the best they can be. Gain tips on how to strike the right balance between including too much and too little information. Hear about current best practices around board meeting minutes. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Adarsh Mantravadi, General Council & Director of Business Development, and Doug Wilson, Vice President of Product, OnBoard


Wed 11/17 at 2 p.m. – Increasing Employee Engagement in a Hybrid World

Hear advice from experts in employee engagement and diversity and inclusivity on how to create more engaging, diverse and inclusive hybrid workplaces, including the surprising research on what keeps employees engaged, how to attract more talent and broaden your hiring pool with new innovative technologies, what you need to do to push beyond performative actions on diversity and inclusivity and drive real change in your organization, and why you need to rethink how teams collaborate and communicate in a hybrid environment. More info/register.

Host: Hubilo


Wed 11/17 at 3 p.m. – Association Insights Survey Part 2: Analysis and Action with Survey Data

During Part 1, we revealed the results from our 2021 associations insights survey and discussed the thought process behind the questions, as well as the overall survey design. Now that you know what questions to ask and how to ask them, learn how to interpret your survey data and leverage the responses in meaningful ways. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Wed 11/17 at 3 p.m. – Professional Training and Development, A Market Research Discussion

Hear analysis gained from attending DevLearn, TechLearn, and GamiCon conference events held over the past several weeks. A group discussion will investigate what others are hearing from vendors with the goal of furthering a collective understanding of the current market state, trends, and future considerations. More info/register.

Host: Flying Cloud Solutions

Presenter: Josh Yavelberg, PhD, Flying Cloud Solutions


Wed 11/17 at 3 p.m. – Sarah Sladek’s Brain Break with J. Sullivan Advisors

Learn about trends for 2022 and beyond, specifically, the trends coming of age alongside Generation Z—a generation raised with a whole new set of influences and obstacles in comparison to any generation that has come before them. Hear about best practices for recruiting this futurist mindset to fuel innovation in your organization.More info/register.

Host: J. Sullivan Advisors

Presenter: Sarah Sladek, CEO, XYZ University


Thu 11/18 at 12 p.m. – Embodying Your Leadership

Inspiring leaders often embody their values, vision and commitment—especially under pressure. The key to becoming this type of leader requires building “muscle memory” which many of us do without even realizing it. In fact, 95 to 99% of the time, we operate based on learned habits and instincts. Learn how the body plays a greater role than previously thought, how it informs our perceptions and behaviors, and guides both our professional and personal relationships. 1 CAE credit. More info/register.

Host: Association Exchange

Presenters:

  • Marcia Feola, MCC, principal, PowerfulWork, LLC
  • Sharon Newport, CAE, principal, Sharon Newport LLC

Thu 11/18 at 12 p.m. – You Hold the Key: Healthy Organizational Cultures

Hear about the key components of compassionate leadership and how this approach and practice can create a healthy corporate culture. Learn about its organizational benefits and impact, why this leadership approach matters, and how to put it to practice throughout the organization. More info/register.

Host: SOAR Community Network


Thu 11/18 at 1 p.m. – The 2022 Learning Business Landscape

Look back at key developments that impacted the learning business in 2021 and look ahead to what’s coming in 2022 and beyond. The session will incorporate survey data from practitioners working in the business of lifelong learning, continuing education and professional development. Hear how organizations are investing in learning and get insights into specific areas of focus like personalization, AI, social learning, data, and more. Learn about developments your learning business peers consider important so you can start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions, Web Courseworks

Thu 11/18 at 1 p.m. – Virtual and Hybrid CME Life: Strategies for Survival (MAACME Chats)

A virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education, all health education professionals are invited to attend, regardless of your role, experience, or organization. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education (MAACME)


Thu 11/18 from 1 to 4 p.m. – Backstage 2021

Gain access to expert advice and never-before-seen talks and strategy on virtual and hybrid events from the most influential in the industry. Piece all your event requirements together. Meet event tech, event management, AV production, physical ticketing vendors and agencies in one place. Meet and share ideas with a global network of event folks at the many breakout sessions we’ve planned for you throughout the event. More info/register.

Host: Airmeet


Thu 11/18 at 1:30 p.m. – Crafting the Perfect Member Journey to Keep Your Members Engaged

Meeting and exceeding the expectations of your audience is key to member retention and growing your association. Let’s take a look at the user experience of your member and prospective members who visit your website and member portal. You’ve got quality content; now let’s enhance the user journey. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Membership Specialist


Thu 11/18 at 3 p.m. – Event Tech AMA (Ask-Me-Anything)

We know virtual events are here to stay. But as event planners make the switch back to in-person and are in the process of creating RFPs for hybrid events too, what needs to be considered? Get answers to your questions about all things event tech, from virtual platform functionality and logistics to what you need (& don’t need) for onsite AV. More info/register.

Host: Event Leadership Institute

Presenter: Brandt Krueger, founder Event Technology Consulting


Thu 11/18 at 4 p.m. – Surviving Tumultuous Times

Hear tactics for managing through challenges. Learn how to ramp up to combat and assist during COVID-19, maintain/expand market share despite COVID-19 challenges, seize the opportunity to change business practices, assess your changes and move forward towards a brighter future. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Brad Short, MLA, CAE, Vice President of Governance and Member Services for the American College of Radiology


Fri 11/19 at 12 p.m. – Meetings Outlook: Future Predictions for the Business of Meetings

Deep dive into MPI’s most recent Meetings Outlook research and then discuss the trends that are most affecting you and your peers. Review the forecast for events in the coming year, including a budget, attendance, and business conditions, and trends that matter. Learn how these trends affect you and the future of your meetings. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, Vice President, MPI Academy, Meeting Professionals International


Fri 11/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 11/19 at 1 p.m. – CVB/DMO Update: Leveraging Bureaus to Ensure Safety and Save Costs

Find out how your meeting planning colleagues have developed trusting working relationships with CVBs/DMOs in the new reality of hybrid and in-person events, and how you can adapt their tips and techniques for your own events. More info/register.

Host: Meetings Today

Presenters:

  • Bonnie Wallsh, CMM, CMP Emeritus, Chief Strategist, Bonnie Wallsh Associates
  • Don Welsh, President & CEO, Destinations International

Fri 11/19 at 4 p.m. – Book Discussion: Race for Relevance: 5 Radical Changes for Associations

Take a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Join a discussion about the challenges facing associations today, strategies for creating a sustainable future, and what’s working and want’s not in your own organization. More info/register (must join before registering).

Host: Fridays@4

Presenter: Mary Byers, CAE, co-author of Race for Relevance: 5 Radical Changes for Associations


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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The weekly list of free educational events and resources for the association community…

Late fall sunlight coming through the trunks of tall pines in a forest – inspiration for a weekly list of free educational events and resources for the association community

AMS/CRM software selection survey. 501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. The goal is to better understand pain points and consequently uncover best practices that would lead to better buying decisions, processes and systems for associations and non-profits.

A mindset for change. You will transform your association (and your life) by following the advice in this post from Amith Nagarajan at Sidecar. He explains how a growth mindset can unlock change. A willingness to change is not enough, that’s where the growth mindset comes in. He suggests ways to cultivate that mindset at your organization—and it starts with learning.

Education pricing. When is “free” okay? WBT Systems wrestles with that question and comes up with several situations where it’s okay, and not okay, to give away educational content.

Age diversity. Sarah Sladek appreciates the intent to rid the world of generational stereotypes but “all too often, conversations about age diversity are considered too controversial and too difficult, and the perspectives of younger generations consistently end up being dismissed or ignored.”

Humanizing technology. It’s easy for an association or nonprofit to get lost in all the digital noise out there. Fionta explains how you can use technology to make your organization seem a whole lot more human during Giving Tuesday season, but their advice applies to any time of the year and with any audience.

Inspire action. Annie Neimand describes how to build a transformative narrative that will rally people to a cause, make them care and inspire them to act. Her method draws on social and behavioral sciences and the art of storytelling. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living.

Quick hits

  • 20 pandemic-related changes to make in the in-person attendee journey. (Ryan Costello, Event Farm)
  • If you think watercooler moments unlock creativity in a hybrid workplace, you’re focusing on the wrong thing. (Dominic Price, Atlassian)
  • This massive Google doc compiled by Rob Walker contains every icebreaker question you’ll ever need. (Jessica Stillman, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • It’s been a while since we’ve had flour, spicy buttermilk and cornmeal (with garlic powder)-dredged pan-fried fish fillets, so I made some with red drum last week. The only problem: not enough leftovers for lunchtime fish sandwiches.
  • This recipe soooo good: creamy piccata swordfish (or your fish of choice). On the side, a sauté of mixed greens (collards, kale, kohlrabi and arugula) with bacon, red bell, onion, and jalapeño.
  • Fish for Sunday (and Tuesday) dinner too: striped bass with choo chee Thai curry sauce. My recipe is from Nancie McDermott’s Quick & Easy Thai: 70 Everyday Recipes, but I bet you can find something similar online. Look for coconut milk, red curry paste, fish and soy sauce, green onions, herbs (I use Thai basil and Vietnamese coriander from my deck garden) and peanuts.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/5 at 9:30 a.m. EDT* – NYSAE Engagement Lounge: How to Show Up as a Leader

People are often promoted into positions of leadership and management without having formal training in ether. Leadership is something you can work on and develop over time. Even if you’re a born leader, your skills can be improved if you’re willing to be self-reflective. Learn about some of the necessary skills and behaviors that will help you show up as a leader, regardless of where you are in your career or on the organizational chart. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Linda Aronson

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 11/5 at 10:30 a.m. EDT – Small Steps to Big Change: Online Chat with Bobby Heard, COO for ACEP

Join us for a chat with a change-maker COO to share how he is engaging audiences in the digital and hybrid arena for the American College of Emergency Physicians (ACEP). More info/register.

Host: Juno

Presenter: Bobby Heard, MBA, CAE, COO, ACEP


Fri 11/5 at 12 p.m. EDT – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 11/5 at 4 p.m. EDT – What’s Your Favorite TED Talk?

What’s your favorite TED talk? Join your Fridays@4 colleagues for an open networking session, where as we talk about our favorite TED Talks and how they impacted the way we look at the world. More info/register—must join before registering.

Host: Fridays@4

Moderator: Heather Story, consultant, Volunteer Strategies


Mon 11/8 at 11 a.m. – Publications: How are Societies Approaching Innovation and Revenue Diversification? (Fireside Chat)

Hear from leaders in publications at three societies who are all thinking deeply about the challenges of not just revenue diversification, but innovating more widely. Learn about their thinking and experiences in leading their societies through change: not just thinking deeply about content and its value, but also thinking about culture, risk, and having an innovation mind-set. More info/register.

Host: Society Street

Presenters:

  • Erin Landis, Vice President of Publications at the American Gastroenterological Association
  • Jennifer Regala, Director of Publications and Executive Editor at the American Urological Association
  • Dana Compton, the Managing Director and Publisher at the American Society of Civil Engineers

Mon 11/8 at 1 p.m. – Best Practices for Product Development (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Theo Harris

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/9 at 11 a.m. – Keynote Speaker Series: Strategic Evolution: Driving Superior Growth and Performance in your Organization

Understand why traditional strategic planning failure rates are very high. Learn a new framework for your strategic planning process which is based on scientific and evidence-based research. Understand how to separate strategy from tactics. Learn to use elements such as Strategic Intuition, Creating a Compelling Saga, and Stimulating Tribal-alignment. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Don Schmincke, Author and Speaker


Tue 11/9 at 11 a.m. – Hybrid & Virtual Events Playbook: Priceless Lessons from an Impossible Year

Watch as two leading event strategists open their playbooks to share valuable takeaways from a year filled with challenges and surprising opportunities. For one association, the learning runway spanned more than a decade, as they were pioneers in live streaming event content. For the other, discoveries were compressed within a single year, yet the takeaways were just as rich. From platforms, tools and production considerations to innovative pricing models and fostering collaborative environments where vendors work beautifully together, you’ll come away with proven ideas you can add to your own playbook for 2022 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Todd Helton, Senior Director, Global Conferences & Events, Association of International Certified Professional Accountants
  • Robin Preston, Director, Meetings Operations, American Chemical Society

Tue 11/9 at 11 a.m. – Putting a Price on It: The Changing Nature of Society Publishing

Join a group of industry experts for a roundtable discussion on the future of society publishing, including the rise of sponsored content, balancing trust and revenue, the sustainability of OA, and much more. More info/register.

Host: Silverchair

Presenters:

  • Rod Cookson, IWA Publishing
  • Ann Michael, Delta Think
  • Sean Sanders, AAAS
  • Miranda Walker, Wolters Kluwer Health Inc.

Tue 11/9 at 12 p.m. – Event Promotions 101: Proven Tactics that Drive Registrations and Deliver Attendees

Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Learn best practices for marketing before, during, and after events; alternative marketing channels which are now (or will be) the new norm; and how to extend and harness the power of your events. 1 CMP credit. More info/register—possible fee for non-members.

Host: MPI


Tue 11/9 at 1 p.m. – The Evolution of Office Space and Technology in the Roaring 2020s

Progressive employers are turning toward hybrid work environments to facilitate flexibility and retain top talent. Learn how to reevaluate the way your team uses office space, best practices and types of technology needed for working in a hybrid environment, and how best to use office space to maximize efficiency from your teams. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Erik Haas, designDATA
  • Dan Shapiro, Cresa
  • Rae Ann Johnson, Achurch Consulting

Tue 11/9 at 1 p.m. – Navigating Vaccine Mandates in Professional Development Settings (ASAE PD Town Hall)

As we plan for meetings through the end of 2021 and into 2022, vaccine mandates and adjusting for COVID remains top of mind for many in professional education. Join this townhall for an open discussion amongst your peers to talk about what your plans are to address social distancing in instructional design, how mandates are being communicated to staff, speakers and stakeholders, what best practices are emerging around access to hybrid/recorded content and more. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters:

  • Tanika Coates, Senior Director, American Health Law Association
  • Steve Legault, Director of Knowledge, Learning and Assessment at American College of Osteopathic Family Physicians

Tue 11/9 at 1 p.m. – Non-Profit/Association Accounting Webinar Series: Basics and Best Practices

Learn about industry best practices for optimizing your accounting system. We will cover the chart of accounts, customer structure, documented policies and procedures, the financial calendar, and other ways you can get the most out of your accounting. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Gerardo Martinez, Accounting Consultant, The McKelvey Group, Inc.
  • Traci Vagnucci, Controller, The McKelvey Group

Tue 11/9 at 2 p.m. – Building an Advocacy Year-End Report Your Leadership Team Will Love

Hear about best practices to track and measure your advocacy efforts year-round, tips to evaluate advocacy success for your organization, key advocacy metrics you should track and report on, and real-life examples from advocacy organizations getting reporting right. More info/register.

Host: FiscalNote

Presenters:

  • Thao Nguyễn, Vice President of Advocacy, Feeding America
  • Amanda Karhuse, Director, Policy & Advocacy, National Association of Secondary School Principals
  • Joe Hirabayashi, Grassroots Program Manager, National Federation of Independent Business
  • Sherry Whitworth, Managing Director, VoterVoice

Tue 11/9 at 4 p.m. – World Café

In 2021, in a series of moderated conversations, association executives led a conversation centered on some of the key areas to consider when building new and sustaining existing international efforts, including mission, vision, and governance; strategy and operations; and resources and implementation. Join us as we continue the virtual conversation in informal, small-group conversations. More info/register.

Host: ASAE International Associations Advisory Council


Wed 11/10 at 11 a.m. – Looking Forward® (DEI): Perceptions, Challenges and Solutions for DEI in Associations

Conversations about DEI are taking place every day among our volunteer leaders and staff. Unfortunately, these conversations are taking place without the data to guide decisions or monitor progress. Hear the findings from Looking Forward® (DEI), a ground-breaking study by Association Laboratory that collects insights from the association sector on the perceptions, challenges and solutions to DEI issues. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Dean A West, FASAE, Nicolette Haton Shanks, MBA, CAE, Meg Whedbee, MPP, Nikki Golden, and Miranda Barrett, CAE, PMP, Association Laboratory


Wed 11/10 at 11 a.m. – The Balancing Act: Managing a Credential Portfolio

Whether you’re managing a credential portfolio for the first time or a seasoned veteran, gain new insights on processes and metrics for evaluating the performance of your portfolio, getting buy-in from board and volunteer leaders on changes to the portfolio, making the decision to discontinue a credential—and how to do it, and what makes a credential successful (or not). More info/register.

Host: Knapp & Associates International

Presenter: Dr. Lily Bi, PhD, CIA, QIAL, CRMA, CISA, Executive Vice President, Standards, Certifications & Global Relations, The Institute for Internal Auditors


Wed 11/10 at 11 a.m. – Live Q&A: Show Me The Money! Budget Planning for Virtual and Hybrid Events

Every great event starts with a good plan and a budget. Then things change. And change again. How do you accurately budget for virtual and hybrid events with so many moving parts? Have costs for live video streaming increased? Will integration with our existing platforms cost extra? Get your questions answered about budgeting for digital events. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Chantel Megaffin, DES, Director, Event Alchemy, Endless Events


Wed 11/10 at 12 p.m. – Give a Marketing Team of 3 the Power of 15

Lean marketing teams have to figure out how to deliver on goals with less resources and dedicated time. Learn how to use your martech stack so you can focus on the value-added activities instead of the time-intensive ones. Hear about a new way to approach, manage and automate your marketing funnel. 1 CAE credit. More info/register.

Host: HighRoad Solutions

Presenter: Aimee Pagano, Sr. Digital Advisor, HighRoad Solutions


Wed 11/10 at 12 p.m. – How to Use Event Data to Drive ROI

The newfound access to rich data and analytics has created new challenges for event professionals to connect the dots amid a sea of data, break it down by segment and figure out where to double down to drive maximum ROI. The good news is that depending on the technology in use, you can gather granular data around key aspects that will help you answer a wide range of questions around audience engagement, sponsorship enablement, session engagement, and event experience, to name a few. More info/register.

Hosts: Trade Show News Network and Hubilo

Presenters:

  • Joseph Colangelo, CEO & Co-Founder at Bear Analytics Inc.
  • Liesl Leary, Vice President, Corporate Marketing at Hubilo
  • Michael Arp, President at Bright AV

Wed 11/10 at 12:30 p.m. – Race for Relevance Book Discussion

Join a live Q&A with the authors. More info/register.

Hosts: Eileen Acker and Abby Mund

Presenters: Mary Byers, CAE and Harrison Coerver


Wed 11/10 at 1 p.m. – Prepping & Priming for Conference Engagement: What Associations Can Learn from Amazon’s EMEA Talent Acquisition Team Day

How do you make everyone feel special when there are hundreds of them and one of you? Learn how PropFuel’s recipe for conversational engagement helped create interest, shape session design and let us track session outcomes, all while giving each of 200+ Amazon CTA EMEA team members what felt like a custom experience. We’ll cover the creative brief for the gathering, the unique challenge, and how we leveraged PropFuel’s “Registrant Soup” recipe to prep and prime the Team Day event. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Tim Parsons, Chief Innovation Officer, Matchbox Virtual Media
  • Dave Will, co-founder and CEO, PropFuel
  • Mishka Rehak, Content Lead, Matchbox Virtual Media

Wed 11/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/10 at 2:30 p.m. – Building Your 2022 Communications Plan

Discover everything that needs to go into your 2022 communications plan, and learn how to set goals that bring value, define activities and tactics for your goals, identify key audiences, and manage your plan throughout the year (no matter what it brings!). An annual communications plan template and marketing and communications budget template will also be provided. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO at Mighty Citizen
  • Nicole Araujo, Client Engagement Director at Mighty Citizen

Thu 11/11 at 3 p.m. – Marketing Techniques Being Used Against Your Association

Learn strategies competitors are using against you—and how to use these same strategies to turn the tables. You’ll identify new ways to profit from digital tactics like going beyond demographics and segment audiences by real-time behavior, applying personalization at scale, running a look-alike campaign to recruit more (ideal!) members, and using nurture sequences to warm an audience to an event or product. More info/register.

Host: Hum

Presenters: Laura Simis, Digital Marketing Manager of Hum, and Dustin Smith, President & Co-Founder of Hum


Fri 11/12 at 4 p.m. – Career Management and Lifelong Learning: How to Create and Follow Your Professional Development Plan

To achieve your goals, you must articulate what they are and how you will reach them in specific terms. What’s the gap between where you are now and where you want to be? How do you get there? This program will provide step-by-step instructions on creating your own career development plan and following it until you reach your goals. More info/register (must join before registering).

Host: Fridays@4

Presenter: HR and career development professional Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Tue 11/16 at 11 a.m. – 7 Tools to Create a Healthy Hybrid Workplace

You know there must be a better way to balance work, life and distractions that get in your way more often than they help you focus on mission-critical activities. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Hear about best practices for reclaiming your time, effective collaboration and communication in the hybrid workplace, and strategies for using apps to improve wellness and productivity for yourself and your team in the hybrid workplace. More info/register.

Host: Sidecar

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie


Tue 11/16 at 12 p.m. – The Future Is Not as Simple as Just Going Hybrid

Event organizers are quickly realizing that hybrid isn’t cheap and requires a lot more work. While hybrid can improve reach, it doesn’t necessarily serve your top customers. The National Rural Electric Cooperative Association (NRECA) has hosted nine live events of varying sizes since August and will share learnings, pros, cons and alternatives to explore for your 2022 event portfolio. Hear about criteria for determining whether or not to offer hybrid, five lesser known truths about hybrid meetings, and strategies for differentiating your hybrid or digital offering. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Tracey Steiner, NRECA’s senior vice president for education, training and events
  • Dave Lutz, managing director, Velvet Chainsaw Consulting

Tue 11/16 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 11/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 11/16 at 2 p.m. – Up the Event Hype: How to Generate (New) Buzz, Excitement, and Engagement in your Meetings

Hear about the secret sauce for creating an event experience that is dynamic, exciting and authentic, and how you can keep the energy flowing long after the event is over. Learn about new ways to use video, how to up the production value of your meetings, how to create micro-communities, and so much more! Get examples and case studies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Frank Humada, Chief Business Development Officer, Association Briefings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group
  • Joel Resnik, Chief Revenue Officer, Gather Voices

Wed 11/17 at 10 a.m. – What’s Working Now: Ask Me Anything About Websites

Are you considering a website redesign but not sure where to start? Ask our panel of website experts anything about websites and preparing for a redesign process, including building an RFP, budget guidance, the latest redesign trends, measuring website performance, and CMS selection tips. More info/register.

Host: Results Direct

Presenters: Alexandra Mouw, CAE, Principal Digital Strategist, and Laura Johnson, Sr. Solutions Consultant, Results Direct


Wed 11/17 at 2 p.m. – The Right Non-Dues Revenue Program with the Right Solution for Members

Health coverage was one of the most frequently requested services by the United States Professional Tennis Association members, but finding the right program was challenging. Discover how they found a national solution for USPTA members, their families, business owners, and their employees while providing non-dues revenue and added member benefit for the association. More info/register.

Hosts: Non-Dues-a-Palooza and LIG Solutions

Presenter: Tim McNichols, Executive Director of Partnerships, LIG Solutions


Wed 11/17 at 2 p.m. – Ask the Experts: Best Practices for Producing Great Board Meeting Minutes

Learn how to ensure that your board meeting minutes—the official and legal record of your organization’s board meetings—are the best they can be. Gain tips on how to strike the right balance between including too much and too little information. Hear about current best practices around board meeting minutes. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Adarsh Mantravadi, General Council & Director of Business Development, and Doug Wilson, Vice President of Product, OnBoard


Wed 11/17 at 3 p.m. – Association Insights Survey Part 2: Analysis and Action with Survey Data

During Part 1, we revealed the results from our 2021 associations insights survey and discussed the thought process behind the questions, as well as the overall survey design. Now that you know what questions to ask and how to ask them, learn how to interpret your survey data and leverage the responses in meaningful ways. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Thu 11/18 at 1 p.m. – The 2022 Learning Business Landscape

Look back at key developments that impacted the learning business in 2021 and look ahead to what’s coming in 2022 and beyond. The session will incorporate survey data from practitioners working in the business of lifelong learning, continuing education and professional development. Hear how organizations are investing in learning and get insights into specific areas of focus like personalization, AI, social learning, data, and more. Learn about developments your learning business peers consider important so you can start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions, Web Courseworks

Fri 11/19 at 4 p.m. – Book Discussion: Race for Relevance: 5 Radical Changes for Associations

Take a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Join a discussion about the challenges facing associations today, strategies for creating a sustainable future, and what’s working and want’s not in your own organization. More info/register (must join before registering).

Host: Fridays@4

Presenter: Mary Byers, CAE, co-author of Race for Relevance: 5 Radical Changes for Associations


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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The weekly list of free educational events and resources for the association community…

Kitchen Mesa at Ghost Ranch, Abiquiu, New Mexico – inspiration for a weekly list of free educational events and resources for the association community

Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out:

  • Why companies sponsor associations.
  • What companies want to sponsor.
  • Whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor.
  • What sponsor benefits are of greatest value to companies.
  • How companies measure sponsorship success.

They’re asking you to help by sending the Association Sponsor Engagement Study to your sponsors. The survey closes on Friday, November 5.

Virtual conference research. Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits:

  • 1% of participants report that registrations for their virtual conference either met or exceeded expectations.
  • 5% say they will offer another virtual conference in the future.
  • 6% have no formal, documented strategy for their virtual conference.

The report covers much more, including what self-described successful organizations are more likely to do.

Flexible work model. Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work.

Learning design. WBT Systems lays down some learning science this week. They describe Gagne’s 9 Events of Instruction: a proven approach to instructional design that improves the learner’s experience and effectiveness of education programs.

Board silence. Lowell Aplebaum, CAE, explains why you should never accept a board’s silence as agreement. Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal.

Sponsorship sales. Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. He describes his S.C.O.R.E approach to these critical conversations.

Marketing education. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. They explain why senior execs are ruining your marketing plans and what you can do about it.

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • To go along with leftover carnitas tacos earlier this week, I made a sauté of pac choi, collards, kale, radish and kohlrabi greens with bacon, sweet peppers and onions.
  • We also enjoyed baked fillets of red drum and sheepshead topped with a panko bread crumb, parmesan, Italian parsley, garlic and red pepper flake topping—enough for two nights and a lunch. On the side, roasted potatoes and daikon radish with garlic and fresh rosemary and thyme, plus a sauté of green cabbage with bacon, onion, carrot, jalapeno and sweet peppers.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies

Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.

Host: DC Association Professional Book Club

Guest: Robb Lee, Chief Strategy Officer, ASAE

*All events are at Eastern Daylight Time and online unless otherwise noted.


Fri 10/29 at 12 p.m. – Data Analytics and Member Engagement Scoring

Member engagement scoring has been a member-industry priority for more than a decade, yet many associations still believe scoring can and should be delivering more meaningful insights into both current and potential members. Learn how modern data analytics augments member engagement scoring and offers insights across the membership spectrum, and get a look at three newly-developed engagement examples for 2022. More info/register.

Host: Gravitate Solutions


Fri 10/29 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 10/29 at 12:30 p.m. – Non-Dues-a-Palooza Ideation Session: Spooktacular Edition

Don’t let the ghosts of the past haunt your future online education and non-dues revenue. Belly up to your computer for this fun yet exciting brainstorming and ideating session. This time it’s online education-focused and shining a light on ideas to generate non-dues revenue from education programs. We’ll work together to come up with so many ideas to ward off the gremlins of the past couple of years. More info/register.

Hosts: Non-Dues-a-Palooza and WBT Systems


Fri 10/29 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 2

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join before registering.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Mon 11/1 at 1 p.m. – Get Your Gig On!

The gig economy is alive and well in the meetings industry, but what does it take to be an event freelancer? How is freelancing different from employment? What does it take to set yourself up, market yourself, and actually get contracted for work? Learn the risk and rewards, the ups and downs, and the freedom enjoyed by freelancing. 0.5 CMP credit. More info/register.

Host: MPI (possible fee for non-members)

Presenters:

  • Todd A. Taranto, President, Cadre
  • JoAnn Zeisig, Owner, Elevation Event Management & Salty Kisses Destination Weddings

Mon 11/1 at 1 p.m. – Diversity Programs (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Wendy Toyama, Chief Executive Officer at American Academy of Hospice and Palliative Medicine

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 11/1 at 3 p.m. – Successful Membership Site Transition: Ensuring Buy-In from Your Team and Membership

Building a new website, membership site or moving to a new AMS? Learn how to use change management techniques for associations who are planning to build a member portal or membership site. More info/register.

Host: Grype

Presenter: Betsy Bond, President & Founder, Bonding Change Inc.


Tue 11/2 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 11/2 at 2 p.m. – How Healthy Is Your Learning Program? Protect the Physical and Mental Health of Your Learners with These Insights from Neuroscience

Learn how to assess the health of your eLearning program to protect the physical and mental health of your learners. Find out how the brain changes during prolonged experiences with eLearning, isolation, and screen time; how the pandemic rendered nearly every existing training program obsolete, and what you can do to revitalize yours; and how intelligence automation might be the key to providing a truly personalized learning experience that re-energizes your learners, your business, and you. More info/register.

Host: Association Universe

Presenter: Margie Meacham, Chief Freedom Officer of Learningtogo, LLC


Tue 11/2 at 2 p.m. – Give the People the Hybrid They Want

The future may be hybrid, but not in the way you think. Hear how we will learn, connect and grow post-pandemic. Learn how to help all audiences engage authentically, creatively plan to maximize content to meet people’s needs, and be MVPP (Most Valuable Planning Professional) on any team. More info/register.

Host: Smart Meetings

Presenters:

  • Ryan Byrne, CEO, Buzzcast
  • Robin Farmanfarmaian, author, “Facilitating Virtual Events”
  • Gianna Gaudini, Author of The Art of Event Planning and Head of Events, AWS Training and Certification

Wed 11/3 at 10:30 a.m. – CEO Update LIVE: Executive Compensation

Seemingly unaffected by the pandemic, executive compensation in associations has been seeing strong growth at the senior levels. Explore the latest data and trends, how organizations should be considering compensation for staff, executives and the CEO in light of the new business paradigm, and how groups can continue to incentivize top performers. More info/register.

Host: CEO Update

Presenters:

  • Charles Quatt, Quatt Associates
  • Leslie Hortum, Spencer Stuart

Wed 11/3 at 11 a.m. – Live Q&A: Hybrid Event Engagement for Sponsor, Partners, and Exhibitors

Learn how to increase engagement for sponsors and partners at your hybrid event, how to structure packages for exhibitors online vs in-person, and what content sponsors, partners, and exhibitors should provide for hybrid events. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mary Beth Micucci, Engagement Director, beedance


Wed 11/3 at 11 a.m. – Meetings and Connection

Learn if hybrid events are really for your association. This series will help you reinvent your association’s strategies for events, membership, and leadership. More info/register.

Host: The Association Show


Wed 11/3 at 12 p.m. – AWTC Lunch Meetup

For our first in-person event since February 2020 (gasp!), you’re invited to an intimate lunch with Cynthia De Jesus, Solutions Advisor, Association Analytics. We’re keeping things small and capping registration at 12 people. All attendees must be fully vaccinated. More info/register.

Location: Fairfax, VA

Host: Association Women Technology Champions


Wed 11/3 at 12 p.m. – Increasing Sponsorship Revenue During Uncertain Times

Covid has taken a huge bite out of sponsorship revenue. Learn how you can develop a plan to increase sponsorship and recoup lost income. Find out what to say to your sponsors when the status of future events is unclear and understand the three stages sponsors go through prior to making a decision. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: Lewis Flax, Flax Associates


Wed 11/3 at 12 p.m. – 2022 COVID Guide for Meeting Professionals

Gain a solid understanding of the latest, cutting-edge health security strategies and resources available to meeting professionals at their upcoming meetings. Walk away with a step-by-step guide to how to develop a customized health security plan that will significantly increase the chances that your meeting will not be interrupted by COVID-19. Learn about the health security trends in the meeting industry, receive benchmark data from your most respected peers, and have a better handle on the COVID-19 outlook for 2022 and beyond. 1 CMP credit. More info/register.

Host: MPI (possible fee for non-members)

Presenter: Dr. Jonathan Spero, M.D., CEO, InHouse Physicians


Wed 11/3 at 12 p.m. – How to Do Hybrid Work Right

Learn about the considerations of “place” and “time” in designing an effective hybrid work model, how a hybrid work model affects different jobs and roles in unique ways, why you should engage employees to understand what they really want and need, the challenges and benefits of reorganizing projects and workflows, and how you can build a culture of fairness and inclusion in a hybrid work setting. More info/register.

Host: Harvard Business Review

Presenter: Lynda Gratton, professor of management practice at London Business School and founder of HSM, the future-of-work research consultancy


Wed 11/3 at 1 p.m. – How to Reframe and Refocus Current Frustrations into Future Success

It’s a challenging time to be a revenue producer. We’ve planned, proposed, reworked, rescheduled and reimagined our work continuously over the course of the last 18 months. And we’re tired, right? Learn how to make meaning of the difficult situations we’ve experienced as revenue producers trying to provide stability in an unstable time, celebrate the personal and professional growth we’ve experienced, and collaborate with our peers to reimagine what the association industry could look like over the next 12 months. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Rachel Druckenmiller, CEO, Unmuted


Wed 11/3 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/3 at 2 p.m. – State Legislative Preview: The Biggest Issues You Need to Focus On in 2022

Hear about the legislative challenges and opportunities coming up at the state level next year, including the biggest themes and issues state legislatures will tackle in the upcoming year, which states and topics your organization should keep an eye on, and how to implement an effective, modern state government relations strategy. More info/register.

Host: FiscalNote


Wed 11/3 at 3 p.m. – Association Insights Survey Part 1: How to Get Actionable Data From Surveys

Most associations use surveys to collect data from members, but too often the resulting data is not leveraged to improve operations or member experience. Learn how to get actionable insights from your surveys including what to ask and how to ask it. Gain key insights into how other associations use (or plan to use) survey analytics to better their organizations. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Wed 11/3 at 3 p.m. – Leading at 90 Below Zero: A Unique Look at Leadership (Keynote Speaker Series)

Learn how to look at leadership in a unique way—through the lens of Antarctic history; be a leader every day no matter what your title, pay level, industry or experience is; and deal with issues that your people live with and work with every day. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mike Pierce (Antarctic Mike), Author and Keynote Speaker


Thu 11/4 at 12 p.m. – The Future of Association Tech

According to Community Brands 2021 Association Trends Study, only half of association professionals feel technologically prepared for the future. Hear a discussion about today’s association tech landscape, tech that’s non-negotiable in the next normal, and tips and tricks for convincing your board it’s time for new tech budget. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Reginald Henry, CAE, Chief Information & Engagement Officer, ASAE: The Center For Association Leadership
  • Jeff Golembiewski, Vice President Sales Engineering, Community Brands
  • Jason Daiger, Events Product Architect, Community Brands

Thu 11/4 at 2 p.m. – How to Mine Your Data to Find Volunteers

Learn about reports you can run to identify engaged members who may be willing to answer the call to volunteer, how to review their past volunteer experience in your database, and how to spot engaged members on social media. 1 CAE credit. More info/register.

Host: Matrix Group


Thu 11/4 at 2 p.m. – Tips and Tricks for Creating Effective IT Software RFPs

Learn key components to include in your RFP process that can help vendors better visualize and ultimately meet your needs, why having an emphatic approach to vendors can help you shape the relationship from the selection process through final implementation, and how to write concise requirements and summaries in your RFP that attract attention and get great responses to your RFP. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Bryan Clark, Director of Business Development, Matrix Group Intl.
  • Ana Loden, Senior Account Executive, MemberSuite
  • James Chen, President/CEO, MemberPlex
  • James Marquis (moderator), Chief Innovation Officer and CIO, 501 Works

Thu 11/4 at 2 p.m. – One Step Ahead, Predicting the Future of Event Technology

Technology is ever-changing at an incredibly fast pace, becoming more accessible all the time, and our industry has undergone massive change in the last year alone. What’s next? Hear about the hottest trends taking the meetings and events industry by storm, in three key areas: getting to the event, venues of the future and “at the event” tech. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Fri 11/5 at 9:30 a.m. – NYSAE Engagement Lounge: How to Show Up as a Leader

People are often promoted into positions of leadership and management without having formal training in ether. Leadership is something you can work on and develop over time. Even if you’re a born leader, your skills can be improved if you’re willing to be self-reflective. Learn about some of the necessary skills and behaviors that will help you show up as a leader, regardless of where you are in your career or on the organizational chart. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Linda Aronson


Fri 11/5 at 10:30 a.m. – Small Steps to Big Change: Online Chat with Bobby Heard, COO for ACEP

Join us for a chat with a change-maker COO to share how he is engaging audiences in the digital and hybrid arena for the American College of Emergency Physicians (ACEP). More info/register.

Host: Juno

Presenter: Bobby Heard, MBA, CAE, COO, ACEP


Fri 11/5 at 4 p.m. – What’s Your Favorite TED Talk?

What’s your favorite TED talk? Join your Fridays@4 colleagues for an open networking session, where as we talk about our favorite TED Talks and how they impacted the way we look at the world. More info/register—must join before registering.

Host: Fridays@4

Moderator: Heather Story, consultant, Volunteer Strategies


Tue 11/9 at 1 p.m. EST – The Evolution of Office Space and Technology in the Roaring 2020s

Progressive employers are turning toward hybrid work environments to facilitate flexibility and retain top talent. Learn how to reevaluate the way your team uses office space, best practices and types of technology needed for working in a hybrid environment, and how best to use office space to maximize efficiency from your teams. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Erik Haas, designDATA
  • Dan Shapiro, Cresa
  • Rae Ann Johnson, Achurch Consulting

Tue 11/9 at 1 p.m. EST – Navigating Vaccine Mandates in Professional Development Settings (ASAE PD Town Hall)

As we plan for meetings through the end of 2021 and into 2022, vaccine mandates and adjusting for COVID remains top of mind for many in professional education. Join this townhall for an open discussion amongst your peers to talk about what your plans are to address social distancing in instructional design, how mandates are being communicated to staff, speakers and stakeholders, what best practices are emerging around access to hybrid/recorded content and more. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters:

  • Tanika Coates, Senior Director, American Health Law Association
  • Steve Legault, Director of Knowledge, Learning and Assessment at American College of Osteopathic Family Physicians

Tue 11/9 at 4 p.m. EST – World Café

In 2021, in a series of moderated conversations, association executives led a conversation centered on some of the key areas to consider when building new and sustaining existing international efforts, including mission, vision, and governance; strategy and operations; and resources and implementation. Join us as we continue the virtual conversation in informal, small-group conversations. More info/register.

Host: ASAE International Associations Advisory Council


Wed 11/10 at 11 a.m. EST – Looking Forward® (DEI): Perceptions, Challenges and Solutions for DEI in Associations

Conversations about DEI are taking place every day among our volunteer leaders and staff. Unfortunately, these conversations are taking place without the data to guide decisions or monitor progress. Hear the findings from Looking Forward® (DEI), a ground-breaking study by Association Laboratory that collects insights from the association sector on the perceptions, challenges and solutions to DEI issues. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Dean A West, FASAE, Nicolette Haton Shanks, MBA, CAE, Meg Whedbee, MPP, Nikki Golden, and Miranda Barrett, CAE, PMP, Association Laboratory


Wed 11/10 at 12 p.m. EST – Give a Marketing Team of 3 the Power of 15

Lean marketing teams have to figure out how to deliver on goals with less resources and dedicated time. Learn how to use your martech stack so you can focus on the value-added activities instead of the time-intensive ones. Hear about a new way to approach, manage and automate your marketing funnel. 1 CAE credit. More info/register.

Host: HighRoad Solutions

Presenter: Aimee Pagano, Sr Digital Advisor, HighRoad Solutions


Wed 11/10 at 12:30 p.m. EST – Race for Relevance Book Discussion

Join a live Q&A with the authors. More info/register.

Hosts: Eileen Acker and Abby Mund

Presenters: Mary Byers, CAE and Harrison Coerver


Wed 11/10 at 2:30 p.m. EST – Building Your 2022 Communications Plan

Discover everything that needs to go into your 2022 communications plan, and learn how to set goals that bring value, define activities and tactics for your goals, identify key audiences, and manage your plan throughout the year (no matter what it brings!). An annual communications plan template and marketing and communications budget template will also be provided. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO at Mighty Citizen
  • Nicole Araujo, Client Engagement Director at Mighty Citizen

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Photo from the Kitchen Mesa trail at Ghost Ranch, Abiquiu, New Mexico

The weekly list of free educational events and resources for the association community…

scampering squirrel – inspiration for a weekly list of free educational events and resources for the association community

So excited! I registered yesterday for ASAE TEC, my first in-person conference since forever. Early bird ends Wednesday so chop chop. I hope to see many of you there. Yippee!

Remote work shortcomings. I understand why people love working from home since I’ve been doing it for more than a decade, but I also see how it can cause issues if your organization doesn’t overcome the common culture and management challenges of remote work. WBT Systems explains how your association’s education programs can provide three things that research says are missing for many who work remotely: meaning, belonging and informal learning.

Strategic plan. Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document, you re-write it every three months, and you let everyone in the organization edit it.” Who can argue with that?

Innovative events. Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. He shares several “unique offerings that really do seem to elevate the attendee experience despite some of the constraints resulting from the ongoing pandemic.”

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise, when to use thought leadership and what B2B audiences want to see from companies.

New association podcast. Maddie Grant of Propel and Rick Bawcum of Cimatri launched a new podcast, The Association Mashup, which will focus on the intersection of culture and technology. The first episode features Jamie Notter of Propel (hello again!) talking about the return to the workplace—definitely worth the 33 minutes.  

Vax verification. I’ve seen people in ASAE Collaborate and other forums ask about vaccination (and negative test) verification tools. Lori Tenny at Trade Show News Network did the legwork and shares four options, including one from Event Farm (the only name I recognize from the association space) that integrates with CLEAR Health Pass.

Quick hits

  • The pandemic’s unpredictability isn’t all bad because uncertainty has the power to fuel positive change and even inspire creativity (Nicola Smith, Digiday)
  • From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. (Masooma Memon, Databox)
  • You’re a different person when you travel. Why and how to transform yourself when you can’t get on a plane. (Jen Rose Smith, Washington Post)
  • What useful unknown website do you wish more people knew about? (Reddit)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • I guess I didn’t get enough of my southwest cookery fix in New Mexico because I had tacos on the brain when I got home. On Sunday, I made a new (excellent) carnitas recipe in the Instant Pot. On the side, salsa verde, cheesy spicy black bean bake (I added bacon, onion, jalapeño and garlic), and what I’m calling New Mexican Brussels sprouts because I got the idea off a Santa Fe restaurant menu. I roasted them with bacon and red onion, then sprinkled them with cotija cheese (feta works) and New Mexican gremolata (cilantro, lime zest and poached garlic).
  • Sunday afternoon, I could have eaten the entire sheet pan of these smoked Gouda and chorizo jalapeno poppers but I had to share with Jim and my stepdaughter. Wow, this is a keeper. I used ½ pound of ground chorizo instead of the links.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 10/22 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 10/22 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 1

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join first.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Mon 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Mon 10/25 at 12 p.m. – Your Future-Proof Career

Learn why experts say the world needs to upskill, xext-level job skills for your career, and new professional development opportunities and why they matter. CMP credit. More info/register.

Host: MPI

Presenters:

  • Carl Winston, Founding Director of the Payne School of Hospitality Management at San Diego State University
  • Nancy Snowden and MPI’s manager of Educational Experiences

Mon 10/25 at 1 p.m. – Optimizing Your Technology Ecosystem (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Moira Edwards, founder, Ellipsis Partners

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/26 at 11 a.m. – Inside a Ransomware Attack: Understanding the Threat and How to Protect Your Organization

Learn about the common types of ransomware attacks and where your organization might be vulnerable. Hear about recent ransomware attacks to better understand what happened, what they did well, and how they could have better prepared. Learn the proper steps to take after a ransomware attack and resources you should leverage, common strategies and new technology that can help defend against cyberattack, and how to improve your security posture and prepare for a security audit. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Shonholz, Chief Revenue Officer, ARG
  • David DeCillis, Senior Product Specialist, ARG
  • Steve Murphy, Vice President, ARG

Tue 10/26 at 11:30 a.m. – Small Staff, Big Success: Hybrid Events on a Budget

Learn how to plan and execute a successful hybrid event on a budget. Find out how to pick and choose the right mix of in-person and virtual aspects for your association’s hybrid event, decrease event costs without decreasing value for attendees and sponsors, strategically repurpose event content and provide value all year round, and increase non-dues revenue with sponsorships. CAE credit. More info/register.

Host: Your Membership

Presenters:

  • Christine Bergeron, Marketing Coordinator, Community Brands
  • Michelle Schweitz, Marketing Manager, Community Brands

Tue 10/26 at 12 p.m. – The Tough Diversity Conversations: Let’s Have Them

Creating alliances is an active, involved way to find your voice in difficult and sometimes sensitive non-inclusive situations. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. More info/register.

Host: Women In Exhibitions

Presenter: Ellen Lambert, Diversity and Inclusion Advisor, The Toy Association and The Toy Foundation


Tue 10/26 at 1 p.m. – How to Design a Truly Diverse Meeting

Our panel of experts will share real-world strategies and experiences designing diverse events, as reflected in the program, promotion, communication and even site selection. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Leslie Zeck, CMP, CMM, HMCC, Director of Meetings, International & American Associations for Dental Research
  • Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company
  • Hattie Hill, President & CEO of the T.D. Jakes Foundation
  • Cheryl Richards, Senior Vice President and Chief Diversity, Equity & Inclusion Officer at VisitDallas

Tue 10/26 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jennifer Eubanks, Principal, CPA Department


Wed 10/27 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Wed 10/27 at 11 a.m. – Association Modernization: Changing Mindsets and Models

Realizing that the biggest risk to their long-term viability was not doing anything, CEO Peggy Winton and her team at the Association for Intelligent Information Management (AIIM) essentially took their association down to the studs to rebuild with simplicity and high value. In the process, they questioned everything, particularly their business model and the systems that supported it. Join Winton and a panel of her peers for a lively discussion about the tough questions associations must ask themselves if they truly want to transform. We’ll cover product and program design and delivery, infrastructure modernization and consolidation, and the business models that just might be holding your organization back. More info/register.

Host: Sidecar

Presenters:

  • Peggy Winton, CIP, President/CEO, Association for Intelligent Information Management
  • Garth Jordan, MBA, CSM, CSPO, CEO, American Animal Hospital Association
  • Jaya Koilpillai Bohlmann, MA, APR, MSMOB, ACC, founder, Designing Communication

Wed 10/27 at 11 a.m. – Association/Nonprofit Board of Directors: Governance, Risk Management & Training

Learn how to better equip board members and directors for success in their roles, ensure the board continuously works to promote and obtain the mission of the organization, and manage fiduciary duty considerations and challenges, and appropriate conflict of interest management. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rich Bar, Principal and Chair of the Association Practice Group at GKG Law


Wed 10/27 at 12 p.m. – A Framework for Planning Internal Events in a Hybrid World

Learn how to set the right tone and develop the best strategy for your company-wide meeting, sales kickoff, or association event. Hear about marketing two event experiences, creating a seamless registration process, identifying the right venue, deciding how and when to deliver content, managing content production from start to finish, designing engaging sessions, keeping attendees engaged with an on-demand library, building an online community, and keeping attendee data secure. More info/register.

Host: Event MB

Presenters:

  • Julie Haddix, Senior Director, Industry Solutions, Cvent
  • Lauren Allison, Lead, Events and Meetings, Cvent

Wed 10/27 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/27 at 3 p.m. – Are You Truly Agile? Exploring Agile Values and Principles

Understand what Agile really means and how that relates to the way you implement Agile methods within your organization. Learn how to effectively use the Agile Manifesto values and principles so you can maximize the value of your products while still ensuring you have quality and governance built into your process. Explore the use of Agile principles to guide your strategic and your day to day decisions. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Richard Cheng, VP of Training, Chief Product Owner, NextUp Solutions


Wed 10/27 at 4 p.m. – Mindful Networking with Melissa Garcia

A quick (45-minute), small group meeting with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions

Guest: Melissa Garcia, Associate Executive Director, Society for Neuroscience


Wed 10/27 at 4 p.m. – The Return to In-Person and Diversity, Equity, and Inclusion

We’re tackling one of the most important conversations facing the return to in-person – diversity, equity, and inclusion. This conversation will prompt new ways of thinking about your own events, as well as give you a foundation for your own approach to this important topic. More info/register.

Host: Live 360 Media

Presenters:

  • Stephanie Jones, Senior Director, Conferences & Education at WEF, and Vice-Chair of the ASAE M&E Council
  • Yvonne Butters, Director of Conferences & Tradeshows at FIA
  • Samantha Evans, Accessibility Advocate and Certification Manager at IAAP

Thu 10/28 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Thu 10/28 at 12 p.m. – Association Investment Policy Statement (IPS) Best Practices

The main document guiding the management of an association’s reserves or investment pool is the investment policy statement (IPS). Learn about the elements of a thoughtful IPS for your association’s reserves or investment pool, specific roles and responsibilities of all interested parties (Board, Investment Committee, Staff, Investment Advisor), specific asset allocation guidelines used to provide sufficient diversity, and measurements to use to evaluate the performance of the reserves or investment pool. More info/register.

Host: ASAE

Presenters:

  • Susan Traver, partner and senior advisor at Brown Advisory
  • Ahmed Farruk
  • Allan D. House
  • Nat Bartholomew, CPA, partner with CliftonLarsonAllen

Thu 10/28 at 12:30 p.m. – Fiscal Sponsorships: A Review of Legal and Practical Issues

Fiscal sponsorship arrangements raise questions for both the entity attempting to promote a charitable project and donors asked to contribute to a program housed at a fiscal sponsor. This seminar will explore the rules for establishing and operating a fiscal sponsorship and will focus on some of the practical concerns that arise in operating a fiscal sponsorship, including employment and contractual issues. This program should be of interest to charitable organizations considering the use of a fiscal sponsor, foundations being asked to fund such programs, and individuals and companies considering the use of a fiscal sponsorship as an alternative to forming their own charitable organization. More info/register.

Host: Venable LLP

Presenters:

  • Robert L. Waldman,  Partner, Venable LLP
  • Chuck Adkins, CFO, Fund for Educational Excellence

Thu 10/28 at 2 p.m. – Digital Transformation: The Key to Engagement for Associations

Join a mix of voices from the association world as they discuss in practical terms what it means to transform digitally. Gain an understanding of the value of investing in systems that anticipate trends. Hear from different perspectives about the connection between digital tools and the personalization of your membership offering. Learn firsthand what practitioners mean by a system that “knows who you are.” Find out how to be prepared for the next crisis. More info/register.

Hosts: ASI and ReviewMyAMS


Thu 10/28 at 2 p.m. – AMS Implementation Success: National Asphalt Pavement Association

Learn about the best AMS selection and implementation practices, including how to use a quantitative approach to AMS selection to ensure your association’s “must-haves” are included in the solution, break up implementation into sprints to deliver early and consistent project successes, and leverage a dedicated technology partner to improve staff adoption and meet implementation goals. More info/register.

Host: ProTech


Thu 10/28 at 2 p.m. – Creating an Accessible Learning Experience

Digital accessibility isn’t a single feature, but rather a holistic approach that should be taken to create an inclusive learning environment. An accessible LMS and website create an inclusive experience that can benefit all users, especially those from the Deaf and disabled community. Learn about federal regulations for accessibility, what this means in the digital learning universe, and steps that you can take today to make your learning experiences more accessible. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Nicholas Torres, Technical Onboarding Team Lead for EthosCE at Cadmium


Fri 10/29 at 12 p.m. – DC Book Club – Diversity & Inclusion: Process and Policies

Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.

Host: DC Association Professional Book Club

Guest: Robb Lee, Chief Strategy Officer, ASAE


Fri 10/29 at 12:30 p.m. – Non-Dues-a-Palooza Ideation Session: Spooktacular Edition

Don’t let the ghosts of the past haunt your future online education and non-dues revenue. Belly up to your computer for this fun yet exciting brainstorming and ideating session. This time it’s online education-focused and shining a light on ideas to generate non-dues revenue from education programs. We’ll work together to come up with so many ideas to ward off the gremlins of the past couple of years. More info/register.

Hosts: Non-Dues-a-Palooza and WBT Systems


Fri 10/29 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 2

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join before registering.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Thu 11/4 at 2 p.m. – How to Mine Your Data to Find Volunteers

Learn about reports you can run to identify engaged members who may be willing to answer the call to volunteer, how to review their past volunteer experience in your database, and how to spot engaged members on social media. 1 CAE credit. More info/register.

Host: Matrix Group


Thu 11/4 at 2 p.m. – Tips and Tricks for Creating Effective IT Software RFPs

Learn key components to include in your RFP process that can help vendors better visualize and ultimately meet your needs, why having an emphatic approach to vendors can help you shape the relationship from the selection process through final implementation, and how to write concise requirements and summaries in your RFP that attract attention and get great responses to your RFP. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Bryan Clark, Director of Business Development, Matrix Group Intl.
  • Ana Loden, Senior Account Executive, MemberSuite
  • James Chen, President/CEO, MemberPlex
  • James Marquis (moderator), Chief Innovation Officer and CIO, 501 Works

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Emanuel Haas via Unsplash

The weekly list of free educational events and resources for the association community…

petroglyphs at Bandelier National Monument, Tsankawi section – inspiration for a weekly list of free educational events and resources for the association community

Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. The survey takes just 5-10 minutes to complete and closes on Friday, November 5—consider it your good deed for the day.

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Virtual meeting practices. Bad habits developed in the office followed associations when they went virtual, which is why Achurch Consulting explains how to adopt a meaningful meeting mindset. Their approach “prevents digital fatigue and protects deep work time while keeping social connections alive and moving projects forward.” Get on board!

Membership strategies. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. to identify five membership strategies of high-performing associations. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs.

Structured networking. When Amanda Kaiser of Kaiser Insights hosted the Virtual Networking Incubator with Matchbox Virtual Media, 58% of the participants said networking brought up feelings of anxiety and concern. She says you can prevent that by giving attendees something to do. “Creating a structure for every event creates more opportunities for connection than a free-for-all does. Structured activities promote participation, so everyone feels included. And structure creates space for meaningful conversation because attendees have permission to skip the small talk.”

Hybrid, ugh. Lee Gimpel of Better Meetings says you’re not a bad person if you don’t do hybrid. When it comes to hybrid, he says, “It’s important that others in your group understand that they’re asking for 2.5 meetings: one that’s online, one that’s in-person, and then an extra portion that comes from trying to mash them both together.” Seriously, just do in-person first and virtual later.

Digital learning and credentials. Sean Gallagher at EdSurge tells his higher education colleagues that it’s time to reboot their thinking about adult learners in a digitally transformed world. Colleges and universities know they need to change to stay competitive. He talks about “new platforms and providers… in non-institutional or non-traditional contexts… the growing appeal of non-degree credentials, in a world where skills demands are changing at a faster pace than most colleges can keep up with.” The advantage goes to associations here if you can design learning and career pathways, programs, and credentials needed by professionals entering and advancing in your market.

Quick hits

  • Can a virtual event be better than an in-person event? (Ann Handley)
  • How to do a website content audit: a step-by-step guide with examples. (Laurel Miltner, Orbit Media Studios)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Not much to report because I kept it simple before and upon my return from vacation. Lots of fish on the menu, as usual: maple-barbecue glazed yellowfin tuna, sautéed whole butterfish with lemon butter, and baked striped bass with butter, lemon juice and Aleppo pepper.
  • On the side, we enjoyed roasted broccoli, roasted butternut squash and red onions, and a sauté of greens (pac choi, collards, radish and arugula) with bacon, jalapeño and sweet peppers, onion and carrot.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets

Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Learn about revenue opportunities in leveraging an event into a year-round community model, the convergence taking place on the community model from all aspects of global commerce, and ideas for MVC “Minimally Viable Community” launch opportunities from the examples given. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: RD Whitney, Founder, Community Leaders Institute (CLI)

*All times are Eastern Daylight Time unless otherwise noted.


Fri 10/15 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 10/15 at 4 p.m. – Practicing Our Elevator Pitches – Round Robin Style

Have you ever wanted to hone your own elevator pitch in a safe and nurturing environment? Join this fun and supportive session as we break into small groups to share and fine tune our pitches. Whether you are looking for a job, working to build your own business, or simply wanting a better way to explain to others what it is you do, you will walk away from this session with a more polished elevator pitch and will have helped your network do the same. More info/register—must join before registering.

Host: Fridays@4


Mon 10/18 at 1 p.m. – The Freelance Revolution (30 Minute Monday)

Learn about global trends in freelancing (it’s good news), how different freelance verticals have fared in the past 18 months, how freelancers across professions describe the pros and cons of their dealings with clients, how travel and event freelancers see things differently than freelancers in other areas, and how freelancers have experienced work during Covid-19. 0.5 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Todd A. Taranto, President, Cadre
  • Jonathan Younger, PhD, Independent Consultant, Agile Talent Collaborative

Mon 10/18 at 1 p.m. – Managing the Relationship Between the CSE and the Board (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Charity Quick

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/19 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 10/19 at 1 p.m. – Key Takeaways from the State of Association Workplaces Post-Pandemic Survey Results

Hear about the findings of the State of Association Workplaces Post-Pandemic Survey Report from the experts who designed and analyzed it. Learn how to use this report as a tool to look at the future of retention and recruiting, trends in the future of work in associations, and ideas of how to rethink the way you work effectively and make decisions for your future workforce. 1 CAE credit. More info/register.

Host: Achurch Consulting


Tue 10/19 at 1 p.m. – Association TechTalk

Loretta DeLuca and Gretchen Steenstra of DelCor host a panel of guests from ASCP, ASA, ASHA and NCACP for Part Two of a two-part series on technology ecosystems. More info/register.

Host: DelCor


Tue 10/19 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.


Tue 10/19 at 1 p.m. – 10 Common Webinar Mistakes and How to Avoid Them

When it comes to webinars, sometimes the smallest mistake can make the difference between an awesome event and an epic fail. Learn tips and best practices to make sure your webinars are always a success, including common “webinar from home” mistakes to avoid, tips for dealing with “less good” speakers, optimizing for audience engagement, and tricks for higher webinar lead conversion. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing at ON24


Tue 10/19 at 2 p.m. – Strategically Managing Health and Wellness in A World Reshaped by COVID

Managing population health, especially in a world reshaped by COVID, requires new techniques to identify community health risks and the most effective, efficient community-health interventions. Hear how AACP made health and wellbeing an organization-wide strategic priority, and find out about tips and tools to help your association and members incorporate health and wellness day-to-day. More info/register.

Host: ASAE Foundation

Presenters:

  • Lynette Bradley-Baker, Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy (AACP)
  • Brecht Buysschaert, Workplace Health & Wellbeing Expert, Springbok

Wed 10/20 at 11:30 a.m. – Become a Transcendent Leader

Learn about the key components of transcendent leadership, explore how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. As a transcendent leader, we will help you begin the journey of building your compassionate, cohesive and collaborative (C3) culture. More info/register.

Host: SOAR Community Network


Wed 10/20 at 12 p.m. – Prepping for 2022: Chapter Virtual Idea Swap

With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So let’s put our collective heads together to think positively and proactively about 2022. We’ll offer some tips based on 2021 and collaborate on how to prepare for next year. Come to share lessons learned, ideas tried and solutions found. More info/register.

Hosts: Billhighway and Mariner Management

Facilitators: Peggy Hoffman and Peter Houstle, Mariner Management


Wed 10/20 at 1 p.m. – Partners in Growth: Advancing Associations Through Corporate Partnerships

Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Learn how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. Find out how to align association goals with corporate partner business needs; leverage corporate partners to diversity association revenue, provide content for members and increase the association’s brand visibility; and create an association culture and business model for corporate partnerships. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Bruce Rosenthal, Co-Convener, Partnership Professionals Network


Wed 10/20 at 1 p.m. – The Future of Associations: AI for Everyone

Industry research shows that associations continue to be slow at adopting AI. As association professionals and change makers, the onus is on us to be forward-thinking to meet members expectations. While increasing operational efficiencies through AI is great, in today’s climate, it’s critical that AI has a direct impact on revenue and growth. Learn how associations leaders like you are using AI to grow membership and revenue, making proactive business decisions assisted by AI, and showing return on investment for AI projects. More info/register.

Hosts: Nimble AMS and ReviewMyAMS


Wed 10/20 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/20 at 2 p.m. – 6 Secrets for Creating Amazing Digital Journeys

Does this sound familiar: Your store is hard to navigate. Your membership application is too complicated. Members can’t find anything on your website. Your registration process is unnecessarily cumbersome. The design on your websites and databases is inconsistent and not great. Hear case studies about associations that have completely transformed their member journeys, and their organizations. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Wed 10/20 at 2 p.m. – Communication and Community during Challenging Times: A Media Perspective

Hear about the ways in which the news media, like the live events industry, has adapted during challenging times over the past 18 months. Learn about the strategies that have been successful in communicating sensitive and dynamic information to audiences while at the same time, fostering a sense of community. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Micki Byrnes, President & General Manager of WKYC Media


Wed 10/20 at 2 p.m. – Event Promotions 101: Proven Tactics that Drive Registrations and Deliver Attendees

Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Learn best practices for marketing before, during, and after events; alternative marketing channels which are now (or will be) the new norm; and how to extend and harness the power of your events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Emily Dick, Director, Demand Generation, Cvent
  • Alyssa Peltier, Senior Manager, Industry Solutions, Cvent

Wed 10/20 at 3 p.m. – Association/Nonprofit IT Threats in the New Normal

The pandemic and the abrupt shift to remote work has introduced additional risks for IT and cybersecurity professionals to protect against. During this discussion, we will talk about the different types of vulnerabilities and how to reduce your risks. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Azunna E. Anyanwu, Director & Technology Advisor, Aronson LLC
  • Rob Eby, Partner, Aronson LLC’s Nonprofit and Association Industry Services Group

Wed 10/20 at 3 p.m. – Cybersecurity Self-Assessment

Explore risk assessment and cybersecurity preparedness options, and take a self-assessment quiz that will give you documentation of your cybersecurity readiness. More info/register.

Host: Community IT

Presenter: Community IT CTO Matt Eshleman


Thu 10/21 at 10 a.m. – Leveraging Technology to Create Safe Meetings

Learn about ways to prevent your next in-person meeting from becoming a “super-spreader.” Included will be a series of demos of “vaccine verification” and contact tracing technology. Whether your organization is considering employing vaccine verification or not, you’ll gain insights, hear about innovative tools, and learn some of the jargon that’s being used by these services. More info/register.

Host: Reston Herndon Meeting Planners

Presenters:

  • Sarah Buchbinder, Meetings Broker, Meetings Made Easy
  • Sumanth Channabasappa, CEO, SafeAccess
  • Shannon McCallum, Vice President of Hospitality, Volan Technology
  • Jim Kelley, Vice President, Marketing and Industry Relations, Fern

Thu 10/21 at 11 a.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Thu 10/21 at 11 a.m. – How to Generate More Leads from Your Next Virtual Event

Exhibitors and sponsors are demanding more leads from virtual events than ever before. Despite all the technologies available, event organizers still find it challenging to provide the high quality leads and sales opportunities exhibitors and sponsors expect. Hear data-driven recommendations on how to generate leads for exhibitors, strategies to improve exhibitor engagement and virtual networking sessions, and how to leverage your event platform to maximize leads and sales opportunities. More info/register.

Host: Grip
Presenter: Tim Groot, Founder & CEO, Grip


Thu 10/21 at 12 p.m. – What’s Next? The Digital Association Revolution Post-Pandemic (Association Xchange)
Since COVID, technology has allowed association executives to work from home, hold board meetings and conferences via videoconferencing, elevated online learning, generated more data and AI, increased use of robots and drones, and created additional digital and touchless payments. Further, cybersecurity has become a major issue as many association executives are working at least a few days from home. Learn about new technologies we’re using because of the pandemic and which ones will stay. Hear predictions of advances in technologies that might not even be on our radar screens but may play a role in the future of association management. 1 CAE credit. More info/register.

Host: Association Exchange

Presenter: Maggie McGary, CEO and Chief Strategist, McGary & Associates


Thu 10/21 at 12 p.m. – Using Data to Fuel Growth in Membership, Events, and Audience

Your association’s data helps you know what problems your members and audience need to be solved, how you can help solve them, what key groups are interested in, how your community is evolving, how engaged your audience is, what content is working, and what’s not. Learn strategies using data insights to build the association that your audience desperately needs, wants, and will pay for. More info/register.

Host: .orgCommunity

Presenter: Dustin Smith, President & Co-Founder of Hum


Thu 10/21 at 1 p.m. – Avoiding the Bachelor/Bachelorette Mentality During AMS/CRM Selection

Just like the Bachelor/Bachelorette shows, AMS selection can be awkward, uncertain, and produce some cringeworthy moments. Learn how to avoid the pain, speed up the process, and build better vendor relationships throughout the “selection” process so you can find your perfect “rose” in the sea of AMS/CRM systems. Hear perspectives gathered from vendors and associations to help your process go smoothly. 1 CAE credit. More info/register.

Hosts: 501Works and ReviewMyAMS

Presenters:

  • James Marquis, Chief Information Officer, 501Works
  • Olivia Wilkins, Business Solutions Analyst, MBA
  • Teri Carden, Founder, ReviewMyAMS

Thu 10/21 at 1 p.m. – Impacts of Automating Work and the New Workforce in a World Reshaped by COVID

Because of the pandemic, staffs have become leaner and as a result, organizations are seeking to automate work. The impacts of automation on work will vary based on the industry, workplace and occupations, however it will clearly transform work and affect workers at every level. Hear how the workforce has changed and what you can do to managing these changes. More info/register.

Host: ASAE Foundation

Presenters:

  • Elizabeth George (facilitator), Director of Member Engagement and Chapter Development at The American Guild of Organist
  • Rick Bawcum, CEO and Founder of Cimatri
  • John Baekelmans, Science and Technology Counselor, Flanders Investment & Trade

Thu 10/21 at 2 p.m. – Yesterday, Today, Tomorrow: 10 Years of Association Communications

Take a look back at where we’ve been, where we are and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report. Hear about trends that have shaped the association industry over the past 10 years and how it compares to where we are now, top communication challenges faced by association leaders today and how they’re handling them, and recommendations on how to utilize the data collected in the 2021 Benchmarking Report to create an effective communications strategy for 2022 and beyond. 1 CAE credit. More info/register.

Host: Association Advisor / Naylor Association Solutions

Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions


Thu 10/21 at 2 p.m. – Lead & Succeed with Diversity, Equity & Inclusion: Actionable Steps to a Diverse, Equitable & Inclusive Association

If your organization’s own staff isn’t diverse, doesn’t promote equity, and doesn’t foster an inclusive environment, it can be a roadblock in recruiting more diverse members. Hear why DEI is important for your association and your members’ careers. Learn how to assess your current diversity, establish an inclusive culture, and foster a collaborative environment. 0.5 CAE credit. More info/register.

Host: Your Membership


Thu 10/21 at 3 p.m. – Building a Digital Ecosystem Around Your AMS

Learn how to build a digital ecosystem around your AMS using the hub-and-spoke model. In addition to the why and the what, hear about the pros and cons of the hub-and-spoke set up, how it works, who builds what, how they play together, and examples of associations successfully using it. More info/register.

Host: Association Analytics

Presenters:

  • Pete Zimek, Founder & CEO, Novi AMS
  • Greg Pollack, VP of Sales, Association Analytics

Thu 10/21 at 4 p.m. – Redefining Your Value Proposition (ASAE Reston-Loudoun Idea Swap)

For many organizations, the impact of the pandemic fundamentally changed member needs, wants and priorities, requiring a rethink of how associations deliver real value. Learn how to identify and articulate a compelling value proposition, apply the process (based on real world case studies), and use those learnings to develop and elevate your association’s value proposition. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Susan Iris, Principal, Navigate


Thu 10/21 at 8 p.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Fri 10/22 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 1

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join first.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Mon 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 at 12 p.m. – The Tough Diversity Conversations: Let’s Have Them

Creating alliances is an active, involved way to find your voice in difficult and sometimes sensitive non-inclusive situations. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. More info/register.

Host: Women In Exhibitions

Presenter: Ellen Lambert, Diversity and Inclusion Advisor, The Toy Association and The Toy Foundation


Tue 10/26 at 1 p.m. – How to Design a Truly Diverse Meeting

Our panel of experts will share real-world strategies and experiences designing diverse events, as reflected in the program, promotion, communication and even site selection. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Leslie Zeck, CMP, CMM, HMCC, Director of Meetings, International & American Associations for Dental Research
  • Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company
  • Hattie Hill, President & CEO of the T.D. Jakes Foundation
  • Cheryl Richards, Senior Vice President and Chief Diversity, Equity & Inclusion Officer at VisitDallas

Wed 10/27 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Wed 10/27 at 11 a.m. – Association Modernization: Changing Mindsets and Models

Realizing that the biggest risk to their long-term viability was not doing anything, CEO Peggy Winton and her team at the Association for Intelligent Information Management (AIIM) essentially took their association down to the studs to rebuild with simplicity and high value. In the process, they questioned everything, particularly their business model and the systems that supported it. Join Winton and a panel of her peers for a lively discussion about the tough questions associations must ask themselves if they truly want to transform. We’ll cover product and program design and delivery, infrastructure modernization and consolidation, and the business models that just might be holding your organization back. More info/register.

Host: Sidecar

Presenters:

  • Peggy Winton, CIP, President/CEO, Association for Intelligent Information Management
  • Garth Jordan, MBA, CSM, CSPO, CEO, American Animal Hospital Association
  • Jaya Koilpillai Bohlmann, MA, APR, MSMOB, ACC, founder, Designing Communication

Wed 10/27 at 4 p.m. – Mindful Networking with Melissa Garcia

A quick (45-minute), small group meeting with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions

Guest: Melissa Garcia, Associate Executive Director, Society for Neuroscience


Wed 10/27 at 4 p.m. – The Return to In-Person and Diversity, Equity, and Inclusion

We’re tackling one of the most important conversations facing the return to in-person – diversity, equity, and inclusion. This conversation will prompt new ways of thinking about your own events, as well as give you a foundation for your own approach to this important topic. More info/register.

Host: Live 360 Media

Presenters:

  • Stephanie Jones, Senior Director, Conferences & Education at WEF, and Vice-Chair of the ASAE M&E Council
  • Yvonne Butters, Director of Conferences & Tradeshows at FIA
  • Samantha Evans, Accessibility Advocate and Certification Manager at IAAP

Thu 10/28 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Thu 10/28 at 12 p.m. – Association Investment Policy Statement (IPS) Best Practices

The main document guiding the management of an association’s reserves or investment pool is the investment policy statement (IPS). Learn about the elements of a thoughtful IPS for your association’s reserves or investment pool, specific roles and responsibilities of all interested parties (Board, Investment Committee, Staff, Investment Advisor), specific asset allocation guidelines used to provide sufficient diversity, and measurements to use to evaluate the performance of the reserves or investment pool. More info/register.

Host: ASAE

Presenters:

  • Susan Traver
  • Ahmed Farruk
  • Allan D. House
  • Nat Bartholomew, CPA, Partner with CliftonLarsonAllen

Thu 10/28 at 2 p.m. – Digital Transformation: The Key to Engagement for Associations

Join a mix of voices from the association world as they discuss in practical terms what it means to transform digitally. Gain an understanding of the value of investing in systems that anticipate trends. Hear from different perspectives about the connection between digital tools and the personalization of your membership offering. Learn firsthand what practitioners mean by a system that “knows who you are.” Find out how to be prepared for the next crisis. More info/register.

Host: ASI


Fri 10/29 at 12 p.m. – DC Book Club – Diversity & Inclusion: Process and Policies

Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.

Host: DC Association Professional Book Club

Guest: Robb Lee, Chief Strategy Officer, ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Photo of petroglyphs in Bandelier National Monument, Tsankawi Section, New Mexico