Your weekly list of free webinars and events for the association community…

learning events for the association management community

You can buy everything except time–our most precious resource. I enjoyed watching this short video of Warren Buffet and Bill Gates talking about time in an interview with Charlie Rose.

Last week I mentioned my AMS implementation experience. I was also involved in, but thankfully not leading, a website redesign. What a mess. We had no clue what we were doing. If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project.

It’s fascinating how associations are reexamining business and membership models and value propositions, yet the newspaper industry has been copying those very same models. Maggie McGary astutely discusses this strange phenomenon: the future of journalism is copying association publishing.

If your association has chapters, check out the series of posts on the Billhighway blog about restructuring a chapter network. It covers the warning signs of a chapter network in trouble, the process of chapter restructuring, and how to prepare for a restructure.

Here’s the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/23 at 12 p.m. – Research for Associations: Columbia Idea Swap (Columbia MD)

Learn about the role of original data and thought leadership for associations; the best way to collect original research; how to identify consumers, members, and membership categories to drill down and get important data without generating survey fatigue and keep response rates high. Hear about the Association of Energy Services Professionals’ research project and tips on conducting research. 1 CAE credit. Location: Columbia MD. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Mei Shibata, principal, Essense Partners


Tue 5/23 at 1 p.m. – Your Webinar Is Over: Now What? Thinking Beyond the Live Event

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees. More info/register.

Host: American Marketing Association

Presenter: Ken Molay, president, Webinar Success


Tue 5/23 at 2 p.m. – Tough Leadership – Why 3 Associations Joined Forces to March for Science (Association Chat)

Find out why three associations joined forces to march for science and the challenges and opportunities they witnessed when faced with exercising tough leadership. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests: execs from The Entomological Society of America, American Anthropological Association, and Ecological Society of America


Tue 5/23 at 2 p.m. – Winning with Gamification: How to Engage your Attendees and Increase Mobile Adoption

Hear the freshest ways to use social media and in-app gamification to help attendees get the most of your event. Learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. More info/register.

Host: MeetingsNet and CrowdCompass by Cvent


Tue 5/23 at 2 p.m. – Live Advice from a Webinar Expert

Find out how to get more people to attend your webinars, how to prepare great webinar formats, and how to deliver a more engaging presentation. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president, content marketing, ON24


Wed 5/24 at 8:30 a.m. – Corporate Sponsorships/Partnerships Idea Exchange (Washington DC)

Discuss year-long partnerships and a la carte benefits; how to maintain a solid relationship with a corporate partner when your primary contact, or your primary champion, leaves the company; competition for sponsorship revenue when corporate partners drop their partnerships with associations in favor of other marketing initiatives; and your biggest challenge or dilemma with your corporate partner program. Location: Washington DC. More info/register.

Organizer: ASAE Partnership Professionals Network


Wed 5/24 at 9:00 a.m. – AENC Marketing/Communications Round Table (Cary NC)

Topic: Email best practices. Share your successes and failures so we can all learn and sharpen this critical tool. 1.5 CAE credits. Location: Cary NC. More info/register.

Host: AENC


Wed 5/24 at 12 p.m. – Chapter Roundtable (Alexandria VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 5/24 at 12 p.m. – Event Sponsorship: 10 Tips to Craft the Perfect Proposal
Learn how to get into the mind of a potential sponsor; tips on how to “break in” and get noticed by a potential sponsor; how to understand a potential sponsor’s hot buttons; how to craft the perfect sponsorship activation proposal; and what never to do when it comes to communicating with a sponsor. More info/register.

Host: Event MB

Presenter: Todd Uglow, assistant professor, UNLV’s William F. Harrah College of Hotel Administration


Wed 5/24 at 1 p.m. – How to Get a Restful Night’s Sleep During Your Membership Software Implementation

Membership software implementation doesn’t have to be one big headache. It can be a smooth, predictable, and efficient process. Learn how to create a successful implementation team, how Aptify handles the internal hand-off from engagement to consulting, what an implementation timeline looks like, and how to stay on budget. More info/register.

Host: Aptify

Presenters: Eric McDonald, engagement manager, and Dray McFarlane, solution architect, Aptify


Wed 5/24 at 2 p.m. – Bullseye! Audience Targeting and Segmentation Best Practices

When association members were asked how they wanted to receive communications from their member organization, across all verticals and career stages, they said: email. But, despite a proven track record, email marketing best practices, such as segmentation, aren’t widely adopted. Learn how to better understand your membership, their generational preferences, and ways to make your messages resonate; the top 10 places to start looking in your AMS for data points to define your segments; and tips, techniques, and examples of how behavioral data can accelerate and drive conversions. 1 CAE credit. More info/register.

Hosts: Abila and Informz


Wed 5/24 at 2 p.m. – Could 360°/VR be your most powerful medium?

From Google Cardboard to the Oculus Rift, 360° and Virtual Reality (VR) is a growing reality for meetings and events. Planners now have the ability to provide stakeholders a preview of the final destination and immerse audiences and attendees in stories like never before. Get a peek “behind the drape” as we demystify 360°/VR technology and provide practical information about applying 360°/VR to your meeting or event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Chris Wissinger, product manager-video, PSAV


Wed 5/24 at 3 p.m. – Small Association Forum for Executives (McLean VA)

Join a complimentary executive peer roundtable for executives of small staff associations with ten or fewer employees—a free-flowing discussion around pressing issues on a variety of topics. More info/register.

Host: ASAE Executive Management Section


Wed 5/24 at 4 p.m. – Data Roundup: An Analytical Approach to Understanding Your Event

Data allows you to understand and target your audience, and to see what efforts are working and what needs to be tweaked. Learn the benefits of tracking event analytics, what to track, how to get started, what tools to use, and how to spot beneficial insights and trends. More info/register.

Hosts: Event Tech Tribe and Hubb

Presenter: Michael Sabani, director of customer success, Swoogo


Thu 5/25 at 12 p.m. – Chapter Roundtable (Reston VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 5/25 at 12 p.m. – Become a Compelling Speaker: Improving Your Vocal and Physical Presence

Learn how to speak with vocal impact, create a commanding physical presence, and engage your listeners with poise, gravitas, and influence. Hear from an experienced speaking coach and longtime Broadway actor who’s helped association executives and Fortune 500 leaders become more compelling speakers. More info/register.

Host: ASAE

Presenter: Maria Guida


Thu 5/25 at 1 p.m. – 3 Hacks to Boost Email Open Rates

Learn three simple and surprising tips to launch your open rates sky high, including: the best opt-in process for long-term open rate success; tips for writing enticing email subject lines that beg to be opened; and engagement segmentation strategies to boost sender reputation and email engagement. More info/register.

Host: American Marketing Association

Presenter: Mike Madden, senior demand generation programs manager, Marketo


Thu 5/25 at 2 p.m. – How to “C” Your Way to Your Best Event Yet

Learn how to use the three “C”s—consistency, cohesion, and creativity—to make your next general session the best one yet. Find out how to create and maintain thematic consistency across all communications—including the audience experience, discover how to effectively create a compelling storyline, and find ways to creatively use lighting, music, audience engagement tools, and entertainment to amp up the wow factor. More info/register.

Host: MeetingsNet

Presenter: Josh Golden, senior creative director, PCI Event Productions


Thu 5/25 at 2 p.m. – Finance & Insurance Meetings: Security Questions You Need to Ask

With heightened media coverage and increased incidents happening right here in the USA, safety and security has come to the forefront again. Learn how to define safety vs. security, discover what planners need to ask in order to have a more complete plan, and walk away with a new mindset of including safety as regular part of planning. More info/register.

Host: Smart Meetings

Presenter: Alan Kleinfeld, MTA, CMM, CMP, Arrive Management Group


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Public domain image: Ernst Haeckel’s Kunstformen der Natur, 1904.

Your weekly list of free webinars and events for the association community…

learning events and good reads for the association community

How are associations using learning technologies? Don’t you want to know? I do. If you work for a membership organization, please participate in the Association Learning + Technology survey. Even if your organization doesn’t currently use or plan to use technology to deliver learning products, and regardless of your size or budget, please take 10 minutes to contribute. The community will be thankful when Tagoras publishes the survey report later this year. 

I love this post by Cecilia Sepp, CAE on AssociationSuccess.org about the screwed-up (my words, but I bet she’d agree) membership model used by most associations. She likens it to Costco where “you pay an annual fee to be a member so that you can go to their store and spend money.” Sounds familiar, right? Let’s figure out a better way.

Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. A tall order but so much is going to be within your grasp soon. Just look at what Domino’s is doing with their app and IFTTT. Ok, some of it is just plain silly but I’m sure you can think of dozens of ways you can be indispensable to your members every single day. But you have to invest in the brains as well as the tech to make that happen.

If you anticipate having to make the case to your board for a new AMS or for any type of new software, check out this advice from Aptify.

It’s interesting how we think about luck—how lucky or unlucky we are. I agree with this article that lucky people keep themselves open to opportunity. I also believe it has a lot to do with how you think about your life—whether you operate from a place of abundance or a place of lack and wanting, whether you’re satisfied or thirsty. Woowoo.

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too).

Here’s the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 5/16 at 1 p.m.* – Companies Don’t Disrupt, People Do

Learn what it takes to apply disruptive thinking to your own career, recognize what you’re good at, and find unexpected ways to apply those strengths to the marketplace. Find out how you can find meaningful work/life balance while challenging your personal status quo. More info/register.

Host: Hubspot

Presenter: Whitney Johnson, expert on disruptive innovation and personal disruption

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/16 at 2 p.m. – Buying an LMS Today to Meet the Learning Needs of Tomorrow

With the constant shift of learning trends and technologies, keeping up with your learners’ needs is not an easy task. Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc. More info/register.

Host: Docebo

Presenter: Craig Weiss, CEO & lead analyst, Craig Weiss Group


Tue 5/16 at 2 p.m. – CIO 3.0 (Association Chat)

The new CIO is more than a technology manager. They have an adeptness for business strategy and more. Hear from tech leaders in the industry and get ready to talk about the evolving expectations of the CIO 3.0 role and what you need to do to be prepared. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • David DeLorenzo, CIO, technology management, DelCor Technology Solutions
  • Prabhash Shrestha, PMP, CAE, VP of technology, American Gastroenterological Association
  • Thad Lurie, CAE, CIP, MSEd., VP operations and CIO, EduCause

Tue 5/16 at 2 p.m. – Become a Network Ninja with PSAV

Gain a better understanding of what is needed to deliver a rich Internet experience for your event and the associated costs that go along with it, including bandwidth, and what it means; infrastructure, and why it’s important; and support, and why it’s critical. More info/register.

Host: SmartMeetings

Presenter: Bill Fluharty, sales engineer, PSAV


Wed 5/17 at 1 p.m. – Mindful Meetings

Find out what mindfulness really is and how mindfulness programs and practices benefit individuals both personally and professionally. Learn how mindfulness is implemented in meetings and how it can impact attendees in a technology-driven world. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Lee Papa, mindfulness expert


Wed 5/17 at 2 p.m. – 2017 Membership Trends: How to Grow Your Program in a Changing Environment
Find out how the Handbell Missions of America changed their programs and benefits to meet the needs of their members, how they use communication and membership tools to encourage renewals, and what membership trends are on our minds. More info/register.

Host: Neon


Wed 5/17 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”


Wed 5/17 at 2 p.m. – Measuring Your Members’ Engagement

With attendance at meetings decreasing and people’s attention spans seemingly getting smaller and smaller, it’s often difficult for an organization to gauge how engaged their members really are in their organization. Learn about membership trends and valuable tools to help you measure the engagement of your members. More info/register.

Host: Altai Systems


Wed 5/17 at 2 p.m. – Association Leadership Study: What Makes Up a High-Performing Board

Hear about the results from a comprehensive two-part qualitative and quantitative benchmarking study on association leadership. Learn about the unique relationship between the board and the executive director/CEO, common challenges association leadership has and how they overcome them, what makes the most successful boards excel, and what engagement truly means. 1 CAE credit. More info/register.

Host: Association Headquarters

Presenter: Amy Williams, CAE, MPA, IOM, vice president of business development and consulting, Association Headquarters


Wed 5/17 at 2 p.m. – Secret Tech Weapons for Association Event Planners & Executives

Discover how to use free and bargain technology tools you never knew existed to work more efficiently with your colleagues, create professional-level graphics and wow your members and attendees. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Beth Ziesenis, founder, Your Nerdy Best Friend


Wed 5/17 at 4 p.m. – Successful Nonprofit Technology Change Management

50% of technology projects fail—the technology moves forward, but the organization does not. Most technology projects have non-technological goals: raise more money, serve more program participants, or become more efficient. To reach those goals, the habits and behaviors of system users must change—sometimes significantly. Learn a simple but powerful framework to examine the impacts of a technology change, how to address those impacts, and identify the steps required for the organization to change with the technology. More info/register.

Host: Community IT Innovators

Presenter: Peter Gross, partner, Build Consulting


Thu 5/18 at 10 a.m. – Coffee, Tea, and PD!

Whether you have a long-time mentor, new one, or a “virtual” mentor ala lessons from Oprah or even Mr. Miyagi from the Karate Kid, mentors can play a powerful role in professional development. Join us for a quick coffee break as we explore these questions, and more: What value have you found working with a mentor? What role do they play for you? How do you mentor others? More info/register.

Host: ASAE Professional Development Section


Thu 5/18 at 12 p.m. – How to Fuel Exceptional New Member Experiences

Members think far differently about joining, engaging and renewing than associations do. Contrary to our traditional notion of the one-year membership cycle, the decision to renew is highly influenced by the new member’s experience when they first join. Learn how associations are successfully engaging all members by focusing far more on their newest members, providing them with the specific value they need, and making great first impressions, which propels engagement. More info/register.

Host: AssociationSuccess.org

Presenter: Amanda Kaiser, chief path finder, Kaiser Insights LLC


Thu 5/18 at 1 p.m. – Life without AMS? We’ll Die Trying…

Over the past few years, a lot has been said about the love/hate (or hate/hate) relationship that associations have with their Association Management Systems (AMS). AIIM, the information management association, has been vocal on this subject for years. Recently, they decided to test how far they could ‘unbundle’ their most critical business processes from their AMS. Find out what finally prompted them to disprove the notion that the AMS had to be the ‘master’ data system, and what processes were driven to a best-of-breed application that is well used and well loved. More info/register.

Hosts/Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Eric Nelson, managing principal, Synaptitude
  • Peggy Winton, president/CEO, AIIM International

Thu 5/18 at 1 p.m. – Typography in Marketing

Type is an expression of a brand. It gives an immediate picture of an organization and its attributes. What does your brand typography say about your organization? See how different fonts and typography communicate beyond the words they form. Understand how creating a custom font can uniquely help your brand tell its story. Learn a process for deciding how to identify what font is right for any given design project. More info/register.

Host: American Marketing Association

Presenter: Terrance Weinzierl, type designer, Monotype


Thu 5/18 at 2 p.m. – Marketing Automation for Associations

Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it’s even more challenging to stay in front of them. Break through the clutter by making your email and social messages more targeted, relevant, and focused on individual interests. Learn how to use marketing automation to improve member retention and renewals, increase attendance for webinars and live events, and track engagement for members and prospects. More info/register.

Host: Real Magnet

Presenter: Mitch Eisen, co-founder, Real Magnet


Thu 5/18 at 2:30 p.m. – 5 Tips for Sponsorship Packages and Pricing Optimization

Selling sponsorships is hard work. Learn about the key considerations in developing sponsorship packages and pricing, utilizing data for pricing, clustering sponsorships to optimize sales, and marketing your program to shorten the sales cycle. More info/register.

Host: The Moery Company


Thu 5/18 at 3 p.m. – ASAE Technology Section Roundtable: Digital Transformation (New York City)

What does digital transformation really mean and what can it do for your association? Hear case studies from the Food and Drug Law Institute and the International Trademark Association and then engage in a lively discussion about how association technology leaders can transform their associations to conduct business successfully in the digital world. Location: New York NY. More info/register.
Presenters:

  • Emilio Arocho, director, technology and digital strategy, Food and Drug Law Institute
  • Erik Hartman, director of IT and business solutions, International Trademark Association
  • Todd M. Tolbert, chief administrative officer, Internet Society

Thu 5/18 at 3 p.m. – Maximize Your Revenue with Conversion Optimization: Website Best Practices

Conversion optimization provides an opportunity to significantly increase the flow of good leads or ecommerce revenue with existing traffic levels. Learn how site speed can affect conversion rates. Understand why responsive design impacts conversions for mobile users. See how having a multimedia strategy can increase customer engagement. More info/register.

Host: American Marketing Association

Presenter: Kent Lewis, president and founder, Anvil Media


Fri 5/19 at 12 p.m. – AENC CEO Luncheon (Raleigh NC)

Bring your issues as well as your successes to share in this association CEO Think Tank. 1 CAE credit. Location: Raleigh NC. More info/register.

Facilitator: Joe Stewart, executive director, NC Free Enterprise Foundation


Fri 5/19 at 12 p.m. – Building Women Association Leaders: Key Is Confidence (DC Swap Lunch & Learn)

Women comprise 75% of the association and nonprofit workforce, but hold only 45% of the top leadership positions. This can be attributed to a confidence gender gap—and research shows that confidence correlates just as closely with success as competence. Join in a discussion about how association leaders are closing this gap by tying their competence to their confidence. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Carol Vernon, certified executive coach, trainer, and founder, Leading Women in Associations


Fri 5/19 at 3 p.m. – Using Digital Advertising for Membership Growth

1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Wed 5/24 at 1 p.m. – How to Get a Restful Night’s Sleep During Your Membership Software Implementation

Membership software implementation doesn’t have to be one big headache. It can be a smooth, predictable, and efficient process. Learn how to create a successful implementation team, how Aptify handles the internal hand-off from engagement to consulting, what an implementation timeline looks like, and how to stay on budget. More info/register.

Host: Aptify

Presenters: Eric McDonald, engagement manager, and Dray McFarlane, solution architect, Aptify


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Your weekly list of free webinars and events for the association community…

Angel's Landing by Dale Beckett flickr

“I’ll do that but not right now.”

How many times do you say that? What usually happens? Right, you never do it. You don’t schedule it. You don’t make time. You forget. Months go by…

I finally got around to doing it, in my case, donating to The Meetings Industry Fund. I’ve seen Chuck Fazio write about it on Facebook, but I was always too comfortable in my cushy chair to get up and get my credit card. Meanwhile, people really need our help. The Fund provides “financial assistance during a time of crisis to individuals who are directly involved in the planning, execution, delivery and support of meetings.” Those are our peeps, people!

I finally got off my butt, pulled up the site, and entered my digits after hearing Chuck talk about it on a recent Association Chat. His whole conversation with KiKi is entertaining and inspiring—well worth your time.

So, get off your butt, grab your wallet and card, and give to The Meetings Industry Fund (or the charity of your choice). No more slacking.

I’m slacking on conferences this spring because I’m too busy taking vacations. I never miss the digitalNow conference, but I made the tough decision to stay home this year. I’ll be envious when I see the tweets but I rather hike (and see Tom Petty) in Colorado. digitalNow starts Tuesday—follow along on the hashtag, #diginow.

I still get an uneasy anxious feeling when I think about leading an AMS implementation project at my last association job. Post-Implementation Stress Syndrome, yup, PISS, you heard it here first. On the bright side, I sure learned a lot, but I could have benefited from all the good information out there now, like this post from Aptify about preparing for data migration challenges. Ugh, there’s that queasy feeling again, pass me the wine.

If you follow me anywhere, you know I go on and on about cybersecurity. Just yesterday, I received a phishing email supposedly containing a Google doc from a familiar name. It’s only a matter of time, folks. If you’re an association CEO, I hope you’re on top of the cybersecurity situation (and culture) in your office. Dave Coriale at DelCor explains what you need to know to protect your data, and maybe your job.

The web looks like shit,” says Hanson O’Haver. He’s right. How tired are you of all the user-unfriendly tactics we have to tolerate just to read something. I used to read lots of food blogs but I got sick of the invasive advertising. Don’t monetize at the expense of your readers.

Hiking vacations might cause me to miss conferences, but the positives outweigh that one negative, for example, I’ve become braver. Nothing like hiking up steep exposed slickrock to shift your mindset. I read this Outside article about the science and art of taking risks after I got back and realized I do a lot of the things it suggests, like being fully present (meditation helps), not thinking (seriously), and practicing being uncomfortable.

Enough about me, here’s the list of next week’s learning events you really came for. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 5/9 at 12 p.m.* – Spark Your Innovation Engine

Is your association starting to focus more on innovation? Do you wonder how to get started? What processes should be in place? How can you foster a culture of innovation? Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. More info/register.

​Presenters:

  • Amanda Kaiser, chief path finder, Kaiser Insights LLC
  • Jo Damato, ‎director, educational development & strategy, National Business Aviation Association
  • Sig VanDamme, chief customer officer and founder, NimbleUser

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/9 at 1 p.m. – Microlearning: Your New Sales Strategy 

Microlearning is targeted learning in bite-sized chunks that focus on a specific product, feature or service in easy-to-consume learning modules. Unpack what Microlearning really means. Discover the challenges facing today’s modern learners and how Microlearning can overcome them. Know when to use, and not use, Microlearning for maximum results, and what to look for in a Microlearning platform. See real-life Microlearning examples and understand how organizations have achieved results. More info/register.

Host: gomo Learning

Presenters: Thom Tate, business development manager, and Mike Alcock, managing director, gomo Learning


Tue 5/9 at 2 p.m. – Leveling up the Senior Leadership Team (Association Chat)

The ability for a CEO and their senior leadership team to work together, to set each other up for success, and to collectively create results can make or break any organization. Yet most are far below their potential. Learn about the key strategies and tactics for shifting gears into greater team performance in the C-suite of associations today. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Seth Kahan, founder, Visionary Leadership


Tue 5/9 at 2 p.m. – How Top Nonprofits Get Volunteers to Sustain Their Service

Many well-intentioned volunteer appreciation tactics actually end up demotivating people. Learn six keys to increasing volunteer engagement, two big mistakes most volunteer leaders make that cause volunteers to disengage, and how to build lasting relationships with your volunteers. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Barry Altland, author, Engaging the Head, Heart and Hands of a Volunteer


Wed 5/10 at 8:30 a.m. – DC-PPN Idea Exchange in Old Town Alexandria VA

Bring a problem or challenge for brainstorming with the group. Discuss the implications and opportunities for corporate partnerships. More info/register.

Organizer: ASAE Partnership Professionals Network


Wed 5/10 at 9 a.m. – AENC Technology Roundtable (Raleigh NC)

Share your best apps and how you use them in your work…whether it is your association management data base, project or meeting management, scheduler, email, mobile app or other neat tools that saves you work and time. 1 CAE credit. Location: Raleigh NC. More info/register.


Wed 5/10 at 12 p.m. – Win Back Lapsed Members

Every association has lapsed members, and knows that some of them would return if you only ran the right campaign. Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Jenny Lassi, director of operations, HighRoad Solution


Wed 5/10 at 3 p.m. – Swap Ideas with a Gold Circle Award Winner (Bethesda MD)

Hear about the Auto Care Association’s (ACA) 2016 ASAE Gold Circle Award-winning campaign for their Auto Care Careers Program and the challenges it addressed, including effective website design, marketing to millennials, and social media outreach. Find out how ACA set aspirational goals, got buy-in from leadership, executed an integrated campaign, and achieved results. Location: Bethesda MD. More info/register.

Host: Association Networking Group (ANEX)

Presenter: Courtney Hammer, CAE, director, job and career development, Auto Care Association


Thu 5/11 at 12 p.m. – The Chapter Playbook: The Guide for Setting Your Chapters Up for Success – Part 2: Emphasis on Membership, Events and Volunteers
A great deal of time, effort, and resources are typically poured into any efforts for making life easy for chapters—so get a head start as well as a template to build your own guide for chapters to follow. Learn what membership, event and volunteer information you should consider when creating your Chapter Playbook, the key questions to ask yourself as you build out this toolkit, and best practices to help chapters optimize their membership and event efforts. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Thu 5/11 at 1 p.m. – Virtual Events: From Emerging Trend to Strategic Reality

Most organizations reach only a small slice of their members with their traditional place-based conferences. The rest of the membership gets nothing—or, worse, finds other sources for learning and networking. Virtual events can help you solve this critical problem in a very real way. We’ll look at a range of virtual events—including Tagoras’s own Learning • Technology • Design 2017—to help you evaluate which option, if any, might be the right fit for your association’s challenges and opportunities. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 5/11 at 1 p.m. – Strategies to Increase Your Event App Adoption Rate

Have you spent hours creating an event app, only to have nobody download it? Wondering how other event apps can be successful? Discover strategies you can immediately incorporate into your upcoming events to boost your adoption rate. Learn why some apps fail, how to create an informative and engaging app experience, and how to effectively market your app. More info/register.

Host: Eventpedia

Presenters:

  • Eric Kingstad, CEO, The Event Guys and Publisher of the EventTechGuide
  • Reid Warthen, business development manager, Eventpedia

Thu 5/11 at 2 p.m. – Designing Event Learning That Sticks

Learn how to design learning that sticks starting with a look at session titles and descriptions that emotionally draw event guests in, and the session experience and content delivery models and room sets that are more conducive for learning. Discover ideas to combat the “Forgetting Curve” and help attendees reap more rewards from their learning investment. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Donna Kastner, founder, Enlighten 123


Thu 5/11 at 3:30 p.m. – AENC FUEL Young Professionals Round Table (Charlotte NC)

Come experience a portion of a highly successful leadership program, developed specifically for those in leadership positions today or seeking to become leaders in the future. The program includes personality/leadership assessments, who you are becoming as a leader and insights into how you function, leadership styles and applications; career branding, risk-taking, and relevance; and self-care. 1.5 CAE credits. Location: Charlotte NC. More info/register.

Facilitator: Cynthia Mills, FASAE, CAE, CMC, CPC, CCRC, founder, The Leaders’ Haven


Thu 5/11 at 5 p.m. – AENC FUEL Young Professionals Meetup (Charlotte NC)

Location: Blackfinn Ameripub, 210 E Trade St, Charlotte, NC. More info/register.


Save the date: Thu 5/18 at 1 p.m. – Life without AMS? We’ll Die Trying…

Over the past few years, a lot has been said about the love/hate (or hate/hate) relationship that associations have with their Association Management Systems (AMS). AIIM, the information management association, has been vocal on this subject for years. Recently, they decided to test how far they could ‘unbundle’ their most critical business processes from their AMS. Find out what finally prompted them to disprove the notion that the AMS had to be the ‘master’ data system, and what processes were driven to a best-of-breed application that is well used and well loved. More info/register.

Host: ReviewMyAMS.com

Presenters:

  • Teri Carden, founder, ReviewMyAMS.com
  • Eric Nelson, managing principal, Synaptitude
  • Peggy Winton, president/CEO, AIIM International 

Save the date: Thu 5/18 at 2 p.m. – Marketing Automation for Associations

Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it’s even more challenging to stay in front of them. Break through the clutter by making your email and social messages more targeted, relevant, and focused on individual interests. Learn how to use marketing automation to improve member retention and renewals, increase attendance for webinars and live events, and track engagement for members and prospects. More info/register.

Host: Real Magnet

Presenter: Mitch Eisen, co-founder, Real Magnet


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo of Angel’s Landing (Zion NP) by Dale Beckett.

Your weekly list of free webinars and events for the association community…

inspiration - learning events for association professionals

If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Preconference sessions take place on Monday, May 1 followed by the conference on Tuesday and Wednesday.

Not a week goes by without some news about a new phishing attack. This time it’s a creepy one caused by some technical voodoo having to do with URL translation. Basically, it makes the URLs of malicious fraudulent sites look like the real McCoy. If you use Chrome, and you’ve recently updated it—this article tells you which version you should have—you’re okay. The rest of you, I can’t help. Read the article.

If you’ve been avoiding articles about digital transformation because you’re sick of anything ‘digital’ and you’re not quite sure what you’re in for—stop it. First, here are the basics on the what, why, and how of digital transformation, and then Mitch Joel’s take on the hard things about the hard thing called ‘digital transformation’—if you’re ready for that and, let’s face it, you have to be. He has an excellent podcast, by the way, if you’re into that kind of thing.

The association tech community is still bopping along to the latest news from Community Brands, and DelCor is keeping right up with their take on this week’s news about the acquisition of Nimble.

The promise of chat bots and smart home devices, like Alexa, completely intrigues me. I can imagine all kinds of ways associations can use this technology to enhance educational programs and member service. I keep meaning to write a blog post about that but you know how that goes. Check out this post about creating a chat strategy for your organization.

Enough of that, it’s time for next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric. Also, check out the webinars next week from the American Marketing Association:


Tue 5/2 at 1 p.m.* – 18 Event Tech Tools to Measure the Success of Your Event

With the right tools you can keep your finger on the pulse of your event’s success and create experiences that wow your attendees, sponsors, and bottom line. Learn about the top 18 most impactful event tools to help you capture valuable audience data, maximize attendee engagement, and extend your social reach. More info/register.

Hosts: Bizzabo and Liz King Events

Presenter: Liz King, founder, Liz King Events

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/2 at 2 p.m. – Uncovering Your Inner Event Superhero to Power Your Mobile Strategy

Learn about the importance of your inner superhero and how your powers impact your personal and professional life; the different types of planner superheroes, including key traits and characteristics; and what you can do to use your superhero powers and skills to increase mobile adoption at your events. More info/register.

Host: SmartMeetings

Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent


Tue 5/2 at 2 p.m. – Association Chat Live from #MMCCon

KiKi will broadcast live from the ASAE Marketing Membership & Communications Conference. Will it top last week’s chat with Chuck Fazio? I don’t know, that was a good one. Tune in and find out.  Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 5/4 at 11:30 a.m. – The Changing Face of Volunteerism

Join #CAEvolve with a Lunch & Learn for association professionals (only) about volunteerism. Learn how volunteerism creates member engagement and how to overcome the barriers of time and commitment. Discover how micro-volunteering increases member satisfaction, engagement, and retention while lowering staff administrative efforts. Lunch provided. 1 CAE credit. Location: Tyson’s Corner, VA. More info/register.

Host: Benel Solutions

Presenter: Heather McNair, vice president of engagement strategy, Higher Logic


Thu 5/4 at 1:05 p.m. – ASAE Day at Nats Park: Diamondbacks vs. Nationals

Note: Usually the events on this list are free but I make an exception now and then.

More info/purchase tickets.


Thu 5/4 at 2 p.m. – Liability Risks in Today’s Tumultuous Times

From attrition to slip-and-falls, planners have learned to negotiate meeting contract language to manage common risks, but new pitfalls arise every day. Find out what new liability risk lurks around the corner and how you can address it proactively. Learn how to apply the law to emerging technologies and the changing hospitality landscape. Hear how to develop contract language and other strategies for managing or shifting some of the liability risk. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tyra Hilliard, attorney, professor, College of Coastal Georgia


Thu 5/4 at 3 p.m. – Building a Stronger Organization through Better Project Management (Loudon County VA Idea Swap)

Building stronger organizations requires us to constantly find ways to be more productive with diminishing resources. Since so much of our work is managed through individual projects, explore how better project management can pay off for your organization. Get some key ideas to implement to improve project management within your own organization. 1 CAE credit. Location: Sterling VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Linda Howard, PMP, CMC, Howard Consulting, LLC


Save the date: Thu 5/11 at 12 p.m. – The Chapter Playbook: The Guide for Setting Your Chapters Up for Success – Part 2: Emphasis on Membership, Events and Volunteers
A great deal of time, effort, and resources are typically poured into any efforts for making life easy for chapters—so get a head start as well as a template to build your own guide for chapters to follow. Learn what membership, event and volunteer information you should consider when creating your Chapter Playbook, the key questions to ask yourself as you build out this toolkit, and best practices to help chapters optimize their membership and event efforts. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

First of all: I’m going! See you there. I can’t wait for two loaded days of discussions about nothing but AMS/CRM. Yas. Speakers include high-profile association experimenters, rule breakers and action takers. Register before May 1 for only $250. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Photo: Lower Cathedral Valley Overlook Trail, Capitol Reef NP (Utah)

Your weekly list of free webinars and events for the association community…

webinars, learning events and inspiration for association professionals

My world is still buzzing with the news about the Community Brands/YourMembership takeover/consolidation/call-it-what-you-will of Aptify and Abila. I expect we’ll hear more announcements in the near future about the acquisition of other association technology firms.

I was talking to a friend this week about the deal and the unsettling feelings it’s causing people on the association side to have about the future of their technology and people on the vendor side to have about the future of their jobs. He echoed a ‘yogic’ attitude I’ve come to adopt over the years: no matter what is thrown at you, you have the power to choose your reaction.

Something else we discussed: don’t get so fixated on one future, one option, or one way forward that you miss other opportunities. Wherever you reside—the association or the tech vendor side—move forward with a curious mind open to all possibilities. And, good luck!

My friends at DelCor provide their take on the Community Brands deal—the known, unknowns, potential, and their advice for associations in all stages of an AMS investment.

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. His inside sources provide details I haven’t seen in other coverage. Subscribe to his blog to get the latest news, including his analysis of the deal, player by player.

Switching focus now: are you getting the most from your investment in your learning management system (LMS)? The lifelong learning experts at Tagoras share “five factors to consider and try – within reason – to answer before signing on the dotted line for a learning management system.” By the way, do you listen to the Leading Learning podcast? Seriously, if you’re an association professional, you should subscribe now.

After their series of posts on the joint national/chapter membership model, Billhighway is now delving into monthly auto-renewal membership—an attractive and affordable offer in our subscription economy. The first post goes over the benefits of monthly auto-renewal for national associations, chapters, and, most importantly, members, and the second post explains how to find out if monthly auto-renewal membership is a good option for your association.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 4/24 at 12 p.m.* – What Apps Do I Need to Pay Attention to?  (Columbia MD)

Learn about the best free and bargain apps and online resources that will help you release your inner nerd to become more organized, efficient and awesome at work and home. Location: Columbia MD. More info/register.

Presenter: Beth Ziesenis, Your Nerdy Best Friend

Organizer: ASAE Greater Washington / National Capital Community

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/25 at 12 p.m. CDT – Billhighway Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. Location: Chicago. More info/register.

Host: Billhighway


Tue 4/25 at 12:30 p.m. – The Learning Business Maturity Model

The Learning Business Maturity Model was created to help organizations that provide continuing education and professional development define where you stand currently, visualize how innovative organizations perform, create concrete goals of where you would like to be in the future, and mature into the leading provider of education in your field. The model also serves as a conversation starter, especially with board members by helping them tune into the fact that learning is a business and needs to be viewed and managed as one. 1 CAE credit. More info/register.

Host: WebCourseworks

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Tue 4/25 at 2 p.m. – Being Chuck Fazio on Life, Art, and the Meetings Industry Fund (Association Chat)

Chuck Fazio is the award-winning photographer at every big association and meeting industry event. Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. Hear about Chuck’s unique views on life, art, and the Meetings Industry Fund—the cause he cares most about. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 4/25 at 4 p.m. – Professional Development Book Club

Grab a copy of Charles Duhigg’s book The Power of Habit and start reading, then join the PD Book Club for a video conference to discuss the book and how it relates to the work you do as a PD professional. Join the discussion.

Host: ASAE Professional Development Section


Wed 4/26 at 8:30 a.m. – DC-PPN Idea Exchange (Washington DC)

Here is what one association executive who handles sponsorships said about DC-PPN’s Idea Exchanges: “It is wonderful to be in a roomful of people who ‘get’ what we do! And the information exchange is superb.” Location: Washington DC. More info/register.

Organizer: ASAE Partnership Professionals Network


Wed 4/26 at 12 p.m. – Demystifying Data Analytics (DC Swap Lunch & Learn)

Walk through a step-by-step guide for getting started with data analytics and a scorecard to help you judge the current state of analytics in your association, and identify opportunities for your association to grow. Learn how you can leverage data mining, predictive analytics and data visualization to turn raw data into meaningful information for effective decision making. Location: Washington, DC. More info/register.

Presenter: Tori Liu, vice president, Association Analytics

Organizer: ASAE Greater Washington / National Capital Community


Wed 4/26 at 1 p.m. – Site Selection: Checklist for Success

Most groups and individuals selecting a meeting site know, in their heads, what they’re looking for. Preparing a checklist is a better way to ensure the items most important to your meeting and audience will be sought. Learn what questions to ask about taxes, service charges, and hidden costs; what accessibility means and how, in an actual or verbal site inspection, to look differently; how to determine the level of safety and security for all venues used; and what’s in the news to inform your selection of destinations and sites. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: meetings industry educator Joan Eisenstodt, chief strategist for Eisenstodt Associates  


Wed 4/26 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”


Wed 4/26 at 2 p.m. – Why You Should Make Mobile Part of Your Event Marketing Mix

Today’s event audience has become increasingly resistant to traditional methods of communications. Learn how forward-thinking event professionals are using interactive mobile communication strategies to engage users, how to take advantage of mobile and gain user insights, and where mobile can fill the gaps in your marketing mix. More info/register.

Host: MeetingsNet

Presenters:

  • Matt Keowen, vice president of marketing, Guidebook
  • Sue Pelletier (moderator), content director, MeetingsNet

Wed 4/26 at 2 p.m. – The Top Nonprofit Tools Used by the Pros

Learn how the most successful nonprofit pros manage to get everything done, by taking advantage of more than 30 free and inexpensive tech tools specifically designed for nonprofits. Discover tips for staying on top of new and emerging online tools and the number one pitfall when using and evaluating online tools. More info/register.

Host: Wild Apricot

Presenters:

  • Mark Hallman, president, Evergreen Digital Marketing
  • Shub Sengupta, digital media coordinator, Capacity Canada
  • Jason Shim, associate director, digital strategy and alumni relations, Pathways to Education Canada

Wed 4/26 at 5:30 p.m. – Event Tech Trends: What to Know, Where to Look & How to Cut Through the Noise 

The event tech ecosystem is constantly changing, making it difficult to know where to focus your attention. Find out what’s trending globally, demystify the jargon, learn about tools and websites that help you stay on top of what’s happening, and discover how to analyze benefits for your events. More info/register.

Host: Event Tech Tribe and Hubb

Presenters:

  • Marie-Claire Andrews, CEO, ShowGizmo
  • Lara Simmons, marketing manager, ShowGizmo

Thu 4/27 at 1 p.m. – Virtual Book Club – Socialnomics

To continue the momentum from the December Tech Conference, Erik Qualman’s bestselling book, Socialnomics: How Social Media Transforms the Way We Live and Do Business is the first book discussion for 2017.  Subject matter experts will be on hand to ensure a learning opportunity that’s also a great conversation. More info/register.

Host: ASAE Technology Council


Thu 4/27 at 2 p.m. – This Is How Our Most Successful Clients Fill Their Events

Learn about three trends preventing people from registering for your events, one simple way to avoid event-related cash flow problems, and a proven three-step process to fill events fast and cut your workload in half. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 4/27 at 2 p.m. – PCMA Business School: Maximizing Mental Agility

The most agile thinkers have habits that allow them to maximize the quality of their knowledge and to use that knowledge when they need it. Learn about the research behind this aspect of effective thinking and get tips to develop new thinking habits and to make the people around you smarter. More info/register.

Host: PCMA

Presenter: Dr. Art Markman, professor of psychology and marketing, University of Texas at Austin


Fri 4/28 at 8:30/9:00 a.m. – Creating the Great Conference Experience (AENC Meeting Planners Round Table – Durham NC)

Content is critical for bringing participants to your event. But how do you create an experience that will have them raving, returning and referring your event others? Share ideas at the round table with peers and take away a few good ideas to make your next conference great. 1 CAE credit. Location: Durham NC. More info/register.


Fri 4/28 at 1 p.m. – How to Build the Content Machine: Creating Relevance, Reach, and Revenue

Learn about content consumption behaviors, how to position and describe your content, and ultimately how to build a content machine that brings you new revenue and reach, and results in greater relevance. More info/register.

Host: Blue Sky eLearn

Presenter: Kevin Novak, CEO, 2040 Digital


Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

Two loaded days engaging in discussions around nothing but AMS/CRM. Speakers include high-profile association experimenters, rule breakers and action takers. Register before May 1 for only $250. More info/register.

Host: ReviewMyAMS.com


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Your weekly list of free webinars and events for the association community…

Delicate Arch - Arches NP

Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella. I was immediately riveted by the Facebook and Collaborate discussions about the news, but also concerned about friends who work for Aptify and Abila. The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come.

While out on my morning walk yesterday, I listened to KiKi L’Italien’s interview with JP Guilbault, the president and CEO of YourMembership, who has been named president of Community Brands. KiKi also talked with Loretta DeLuca, Gretchen Steenstra, and David DeLorenzo from DelCor and other association community techies. If you’re bewildered by this news, check out her Association Chat podcast or webcast, or stay tuned for an upcoming post from DelCor.

Speaking of DelCor, while I was away, they published two good posts:

Having worked for national and state homebuilders associations, I’m a firm proponent of healthy national/chapter (or state/local association) partnerships. One way to nurture that relationship is by offering joint membership. Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it.

Webinar hosts: check out the Why Did My Webinar Fail webinar on Tuesday.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation?

Marketing automation is not just a buzz word for an updated approach to email marketing. Marketing automation is a marketing approach that focuses on nurturing one individual at a time through a buyer’s journey that allows your organization to quickly identify who is truly interested in what you’re offering and who isn’t. More info/register.

Host: C Systems

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/18 at 12 p.m. – Billhighway Chapter Roundtable (Washington DC)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Washington DC roundtable.

Host: Billhighway


Tue 4/18 at 1 p.m. – Storytelling in 2017: It’s Not About Content, It’s About Engagement

Engagement is the goal of B2B marketers who use content to connect with their audiences and ultimately make a case for their value proposition. But what constitutes engaging, story-rich content has evolved. Learn about the variables in the B2B audience engagement equation and what resonates with customers, and why. Hear about delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. More info/register.

Host: BrightTALK

Presenters:

  • Scott Abel, The Content Wrangler
  • Phyllis Davidson, research director, SiriusDecisions

Tue 4/18 at 2 p.m. – Being Chuck Fazio on Life, Art, and the Meetings Industry Fund (Association Chat)

Chuck Fazio is the photographer at every big association and meeting industry event. Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. He’s won a lot of awards and gotten a lot of attention, but the thing he cares most about is the Meetings Industry Fund. Hear about Chuck’s unique views on life, art, and the Meetings Industry Fund. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 4/18 at 2 p.m. – The Effortless Experience: Conquering the New Battleground for Customer Loyalty

Find out what really makes customers loyal—and disloyal. Discover the key pillars of a low-effort customer experience backed by robust data, shocking insights, and profiles of companies already using them with great results. Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. More info/register.

Host: Higher Logic

Presenter: Matt Dixon, author of The Effortless Experience


Tue 4/18 at 2 p.m. – Why Did My Webinar Fail?

Discover the simple things you can do to ensure a slam-dunk webinar, every time, including best practices for driving webinar registration, delivering engaging presentations, enhancing the audience experience, and getting the most out of webinar leads. More info/register.

Host: ON24

Presenter: Marc Bornstein, vice president of content marketing, ON24


Wed 4/19 at 7:30 a.m. – Billhighway Chapter Roundtable (Alexandria VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Alexandria VA roundtable.

Host: Billhighway


Wed 4/19 at 11 a.m. – Data Driven Decision Making: Using Analytics to Guide Meetings Marketing

Like many associations, the National Association of Episcopal Schools (NAES) and its 5 staff members faced the struggle of ambitious meeting goals with limited time and resources. To increase attendance, NAES needed to identify which campaigns and marketing efforts were the most effective to get the most bang for their limited small-association buck. Find out about their six-month long effort to meet their big goal in this case study style webinar. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • David Schnabel, CAE, communications & events manager, NAES
  • Joanna Pineda, CEO, Matrix Group

Wed 4/19 at 12 p.m. – Find Prospects and Drive Event Attendance with Geotargeting

Picture an event happening in your city that attracts a new market segment you’ve been trying to woo. You geotarget people specifically at the corresponding convention center, serve them a mobile ad, and instantly, your prospecting list soars. Find out how geotargeting works, how to develop a strategy, and how to pitch the idea to your organization’s leadership team. Learn how to grow prospect lists, impressions, conversions, and ultimately, event attendance. 1 CAE credit. More info/register.

Host: ASAE Marketing Council

Presenter: Santana Innis, director of digital and social media, MDG Advertising


Wed 4/19 at 1 p.m. – How to Use Video for Event Marketing: Before, During & After
Learn how to use video to drive event awareness and boost attendance. Take a look at major trends and discuss best practices for successfully incorporating video into your event strategy. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Mark Robertson, founder of ReelSEO (now TubularInsights)


Wed 4/19 at 1 p.m. – The Attendee Experience: Making Your Show Count

Many meeting professionals are conservative and slow to adapt to new methods. But organizations that aren’t comfortable with the risk required to deliver a fresh approach may be left behind. If you aren’t adapting, participants may simply zone out, or worse, stop attending entirely. Learn how to secretly energize and relax you and your client; create environments for cohesion, collaboration, and creativity; and use the five-sensory nature science for a memorable meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Owen, EventGenuity, LLC


Wed 4/19 at 2 p.m. – Drive Event Registration with Automated Campaigns

Learn how two associations significantly increased registration and revenue with changes to their email event promotions. See how an automated event campaign can give you the perfect balance of the right number of promotions sent at the right time. More info/register.

Host: Informz

Presenter: Alex Mastrianni, marketing manager, Informz


Wed 4/19 at 2 p.m. – Mastering the Relationship: Creating Partnerships to Improve Your Events

Learn how the client/vendor relationship is changing and how to create partnerships that lead to perfect events. Find out how to nurture relationships so they go beyond the one-time sale; important questions to always ask your venue, to ensure a smoother event process; smarter ways to source your vendors, and how to work with people you trust; the importance of smart proposals; and how to create the partnership you never realized you needed. More info/register.

Host: BizBash

Presenters:

  • Jessica Berman, director of sales & marketing, The Manhattan Center
  • David Adler, CEO and founder, BizBash

Wed 4/19 at 2 p.m. – Increase the Value Proposition of Your Live Medical Event: Innovation Success Stories

It’s more difficult than ever to draw healthcare professionals to come to your live educational events. Learn how to incorporate effective marketing tactics that engage potential healthcare professionals year-round; apply findings from event research and behavioral analytics to drive decisions; and develop engaging, experiential event content that has high interest among potential HCP attendees—and that can only be delivered in the live learning setting. More info/register.

Host: MeetingsNet

Presenters:

  • Tristan Gorrindo, MD, director of education, American Psychiatric Association
  • Glenn L. Laudenslager IV, president, Charge Ahead Marketing
  • Diane Tiberio, director of conference & marketing, Reed Exhibitions

Wed 4/19 at 4 p.m. – Single Sign On (SSO) Security

Single Sign On (SSO) technology, when implemented correctly, can make your nonprofit’s cloud-based applications easier to use and enhance your security. Learn where SSO can be a successful part of your security strategy, the pros and cons, the available SSO products, tips on training staff on SSO, and the costs. More info/register.

Host: Community IT

Presenter: Matt Eshleman, chief technology officer, Community IT


Thu 4/20 at 7:30 a.m. – Billhighway Chapter Roundtable (Reston VA)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Reston VA roundtable.

Host: Billhighway


Thu 4/20 at 12 p.m. – Be Chief Marketing Officer of Your Career

Savvy professionals understand how to leverage their skills and talents and strategically position themselves in their organization and industry as leading experts and sought-after thought leaders. Learn how to develop a reputation as the person to know and work with, in both your organization and your industry; leverage your skills and talents to create a specific niche in your industry; create a personal brand strategy that communicates your unique value; and implement tangible strategies right now to elevate your visibility. More info/register.

Host: ASAE

Presenter: Jennifer Ransaw Smith, founding CEO, Brand id|Strategic Partners


Thu 4/20 at 12 p.m. – Extend the Value of Your Conference Content: The Planning Process for Streaming Meetings & Conferences (Alexandria VA Brown Bag)

Streaming content from your conferences can help your association reach an expanded audience and extend the value of your conference material by transforming educational sessions into online content. Find out how to plan the streaming process in a manner fitting your organization that engages with members and nonmembers. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: ASAE

Presenters:

  • Jim Fiore, Corporate Events Online
  • Vinnu Kudva (facilitator), APEX Meetings

Thu 4/20 at 1 p.m. – Is Your Association Website Stuck in a Time Warp?

Learn about the five critical areas you should examine and change to make your association site something you can be proud of, including personalization, search, responsive web design, photography/imagery, and content. More info/register.

Host: Vanguard Technology

Presenters:

  • Chris Bonney, vice president of client experience, Vanguard Technology
  • Pramila Devadas, content strategist, Vanguard Technology

Thu 4/20 at 1 p.m. – How to Create Awesome Value for Your Association Members: Lessons from Shark Tank and Successful Start Up Ventures

Adapting principles from the world of start up ventures and proven business models can better align your member’s real needs with the value provided by your association. Gain a deeper understanding of value proposition and how to assess if your association measures up. Find out how to capture the most pressing needs (including unmet needs) and problems facing your members and become a “Solutionary.” Learn how to identify unknown competition; transform your member benefit portfolio into an innovation roadmap; and build support for value innovation with your board and staff. 1 CAE credit. More info/register.

Host: Digitec Interactive

Presenters:

  • Wendy W. Scott, CAE, founder and partner, ReedScott
  • Bob Reed, MBA, founder and partner, ReedScott

Thu 4/20 at 1 p.m. – 25 Free and Low-Cost Tech Tools for Nonprofits

You wear a lot of hats and have a lot to do. What tools can help you do and be your best on a nonprofit budget? Explore free and low-cost tools that range from photo editing and design apps to time management and collaboration tools. More info/register.

Host: Idealware

Presenter: Jeanne Allen, instructor in the Duke University Nonprofit Management Program and BoardSource Certified Governance Trainer


Thu 4/20 at 1:30 p.m. – Ask Us Anything with Wes Trochlil, founder of Effective Database Management and Teri Carden, founder of ReviewMyAMS

Whether you want to know the best way to go about selecting a new AMS, what you should know about the implementation process, or anything at all related to data management, now is your chance to ask two of the leading voices about AMS products. You’ve got questions, they’ve got answers. More info/register.


Thu 4/20 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 4/20 at 2 p.m. – Health and Wellness Trends Making an Impact on Meetings

Tap into some of the hottest spa and wellness trends to make your next meeting healthier, more successful, and more inspiring. From wholesome culinary experiences to activities that will help your clients feel rested and refreshed to ideas for providing overloaded meeting-goers with the luxury of silence, several of the year’s biggest trends can help make your next event more productive. More info/register.

Host: SmartMeetings

Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine


Thu 4/20 at 2 p.m. – Make Your Evergreen Content More Actionable

Evergreen content is search, traffic and lead-gen paydirt—the kind of content that keeps on giving. Learn how to think strategically about evergreen content; set bottom-line benchmarks and measure KPIs; optimize evergreen content for maximum search results; make your evergreen content enticing and actionable; and create an ongoing evergreen calendar that won’t overwhelm you. More info/register.

Host: ClearVoice

Presenters:

  • Aaron Orendorff, founder, iconiContent
  • Jacob Warwick, founder, ThinkWarwick Communications

Thu 4/20 at 2:30 p.m. – The Rising Tide: Marketing for Associations 

Explore how high-impact marketing can help you achieve the dual benefit of growing your association while equipping members to grow their businesses. Learn how to add increased value to members, fully leverage your role as an industry authority, and develop a clear marketing strategy for your own association as well as your members. More info/register.

Host: Engage Software

Presenters:

  • Lindsay Matush, founder and CEO, Vario Consulting
  • Jason Stone, vice president of sales and marketing, Engage

Fri 4/21 at 3 p.m. – Using Marketing Automation to Grow

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. So, we’re taking some of the standards of elementary school—keeping it simple, making it fun and creating a super positive learning environment where the only dumb question about inbound marketing and lead generation is the one you don’t ask. 1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Tue 4/25 at 12 p.m. CDT – Billhighway Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. More info/register for the Chicago roundtable.

Host: Billhighway


Save the date: Thu 4/27 at 12 p.m. – National and Component Collaboration for Membership Growth

Learn how the Patio, Hearth and Barbeque (HPBA) developed a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. Find out about challenges that arose through the process, how responsibilities were distributed, and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Scott Oser, president, Scott Oser Associates, Inc.
  • Kyle Bazzy, director of growth, Billhighway

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Your weekly list of free webinars and events for the association community…and this time it covers the next two weeks.

Chesler Park - Needles - Canyonlands by Fabio Achilli

It’s a double whammy this week, folks. I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. I’ll be off the grid except for sharing photos on Facebook (of course!) so this week’s Brain Food includes webinars and etcetera for the weeks of April 3 and April 10.

Does age still matter? Cynthia D’Amour digs into the reasons why member age isn’t the illuminating factor you think it is. For example, think about the “25 year old married with kids and working” compared to the “25 year old living at home with parents, periodically going to school and yet to pay their own bills.” She also shares insightful observations about the other end of the age spectrum too. A must-read.

Aptify shares five under-utilized member recruitment tactics. The first two are my favorites—every self-respecting association should be using them.

Association Media & Publishing with help from the creative team at Imagination has a new podcast—associationNation. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Subscribe and geek out!

Inspired by a series of posts from Billhighway, Associations Now has been all over the joint chapter/National membership topic lately. Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters.

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 4/4 at 12 p.m. – How Marketers Can Unlock the Power of Event Data

What happens to all the data produced by attendees, speakers, and sponsors? Is it being used effectively by other teams or on other tech platforms? Learn how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful. More info/register.

Host: Bizzabo

Presenter: David Epstein, content marketing manager, Bizzabo

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/4 at 12:30 p.m. – Mobile Learning: A Practical Strategy

Learners expect to take their learning on-the-go. They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Associations must provide content that’s not only accessible on mobile devices, but is optimized for learning on a mobile platform. Learn how to develop your education strategy to optimize mobile learning in your organization. More info/register.

Host: WebCourseworks

Presenter: Brenda Enders, president and chief learning strategist, Enders Consulting


Tue 4/4 at 2 p.m. – Live from CalSAE’s ELEVATE! Conference (Association Chat)

Join KiKi virtually at the California Society of Association Executives ELEVATE! Conference in Newport Beach, CA. Although a shorter chat than usual, she’ll share insights and takeaways from the conference you won’t want to miss. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 4/4 at 2 p.m. – Women in Leadership: 10 Tips on Getting to the Top

Hear about insights and guidelines for success based on interviews with 300 leaders that will help you get out of your own way and accelerate your career and life. Learn how to move beyond self-esteem issues, take risks, and assume responsibility for your career and unleash your greatness. More info/register.

Host: Smart Meetings

Presenter: Fawn Germer, author, speaker and business consultant


Tue 4/4 at 5 p.m. – AENC FUEL Meetup (Raleigh NC)

Join young professionals (under age 40) for an informal meetup the night before the FUEL roundtable. Thanks to Greenville-Pitt County CVB for sponsoring appetizers.

Location: Cantina 18 in Cameron Village, 433 Daniels St., Raleigh, NC.


Wed 4/5 at 9 a.m. – What Young Professionals Can Do in Our Communities to Make a Difference (AENC Young Professionals/FUEL Round Table – Raleigh NC)

1.5 CAE credits. Location: Raleigh, NC. More info/register.

Facilitator: David Joyner, Joyner Media & Strategies, Inc.


Wed 4/5 at 12 p.m. – SEO and Content: The Perfect Match to Generate New Revenue

Explore how to blend SEO techniques with content marketing to generate new leads and garner deeper engagement that prompts repeat purchases. Learn the basics of SEO, debunk SEO myths, and discover how SEO fits into an organization’s marketing automation strategy. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Emily Wilson, marketing coordinator, HighRoad Solution


Wed 4/5 at 12 p.m. – The Rise of Animations on the Web: the Good, the Bad & Clippy the Office Assistant

Simple animations are a hot design trend for websites as they can be a great way to get a user’s attention, show how something works, reveal meaningful content, or provide whimsy and delight. But, just because something is easy to use, doesn’t mean it’s always the best choice for your website and goals. Hear about this growing trend and examples of successful (and failed) animations. More info/register.

Host: Beaconfire RED

Presenters: Jared Schwartz (moderator), vice president of strategy & innovation, Beaconfire RED and a panel of experts (front-end developer, UX consultant and marketing consultant)


Wed 4/5 at 1 p.m. – One Brand…Many Audiences: An Integrated Approach to Communications

All too often, nonprofit communications are planned and executed in a silo. The membership team has one approach, the fundraising team another, and various directors market their services independently as well. The result? A muddled brand presence and lots of wasted resources. Learn about a pragmatic approach, bolstered by case studies, to integrating your messaging and marketing efforts for greater impact and efficiency. More info/register.

Host: 4Good

Presenter: Michele Levy, brand strategy consultant


Thu 4/6 from 9 a.m. to 1 p.m. – Europe Today: What Associations Need to Know (Washington DC)

Keeping abreast of the current political and legislative changes at the European Union level is critical for U.S. associations. Current and future priorities relating to the recently passed Brexit, burgeoning relations with the current U.S. administration, updates on data privacy laws, and the status on trade policies within the E.U. could all potentially impact your organization’s business. 2 CAE credits. Location: Washington, DC. More info/register.

Host: ASAE

Presenters:

  • Geraldine Emberger, trade counselor for regulatory issues, EU Delegation to the USA
  • Karnel Thomas, vice president of membership and meetings, Utilities Technology Council
  • Alfons Westgeest, FASAE, managing partner, Kellen

Thu 4/6 at 12 p.m. – Build Your Career at an AMC

Hear the stories of association professionals about their AMC career trajectories so you can understand the various starting points, peaks, and successes that shaped their careers. Learn how panelists identified and used their strengths and passions to advance their clients’, AMCs’, and personal goals. Find out the key skills and knowledge you need to grow your career at an AMC. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Gloria Grove, Harrington Company
  • Bruce Hammond, CAE, senior account manager, Association Management Center
  • Kate O’Donnell, CAE, vice president, MCI USA

Thu 4/6 at 12 p.m. – Transitioning from Politics Post-Election: Career Opportunities in Associations

Whatever your skill level or position in politics, chances are, your experience is in demand in the association sector. Hear about the kinds and levels of jobs available in associations; why you’d want to work for an association; how to pitch your skill set to association recruiters and hiring managers; the differences between trade and professional associations—and which might be a better fit for you; and how to find a job if you think the sector is right for you. More info/register.

Host: Association CareerHQ

Presenters:

  • Franklin Davis, senior director, federal affairs, American Beverage Association
  • Jim Zaniello, FASAE, president and founder, Vetted Solutions

Thu 4/6 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE


Thu 4/6 at 1 p.m. – Looking for a New AMS? Start with the Why

Based on Simon Sinek’s “Start with Why” TED Talk, we explore how asking why more often will help you better understand your goals and requirements as relates to finding a new AMS. Examine common RFI/RFP requirements in Sinek’s “Golden Circle” lens and understand how it’s relevant to your AMS selection process. Learn what else you should be looking for and why innovation should be your biggest driver. More info/register.

Host: NimbleUser
Presenters:

  • Sig VanDamme, chief customer officer, NimbleUser
  • Rob Banwar, account executive, NimbleUser

Thu 4/6 at 1 p.m. – Momentum: Where to Get It & How to Keep It

Slow and steady may win the race but working with leverage increases return on investment for an association and its members. Learn how to maximize your organizational influence, how leverage changes the game, the value of momentum in changing membership from nice-to-have to must-have, momentum-building habits, and powerful strategy starters for you and your team. More info/register.

Hosts: CommPartners and Mary Byers, CAE

Presenter: Mary Byers, CAE, consultant and co-author of Race for Relevance: 5 Radical Changes for Associations


Thu 4/6 at 1 p.m. – Emma’s Top Email Design Tips

Hear about the latest trends and best emails seen recently by the experts at email marketing platform Emma. Learn email design tips, including show-stopping GIFs and smart responsive design, you need to deliver results for the rest of 2017 and beyond. More info/register.

Host: American Marketing Association

Presenter: Jamie Bradley, content marketing strategist, Emma


Thu 4/6 at 2 p.m. – The Changing Nature of Content: How It Affects Associations

Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. Explore how content is evolving, which tools are pushing this change, and how associations can use these trends to their advantage. More info/register.

Host: Real Magnet


Thu 4/6 at 3 p.m. – Reston VA Idea Swap

Learn how to know if your board is in trouble, and then what you can (or should) do next. Location: Reston VA. More info/register.

Host: ASAE

Presenter: Eileen Johnson Esq., CAE, partner, Whiteford, Taylor & Preston LLP


Thu 4/6 at 3:30 p.m. – Association Women Technology Champions (Washington DC)

Connect with other women who serve in a variety of technology-related roles and have a safe space to swap stories, share advice, and learn from each other’s successes. During this interactive meet-up, we’ll be discussing how to position yourself as a leader to accelerate your career. Location: Washington DC. More info/register.


Thu 4/6 at 5:30 p.m. – Association Women Technology Champions Happy Hour (Washington DC)

Join other women who serve in a variety of technology-related roles in associations for a happy/social hour at the Irish Whiskey Public House, 1207 19th Street NW, Washington, DC. More info.


Thu 4/6 at 5:30 – Global Meetings Industry Day Celebration (Charlotte NC, Raleigh NC or Myrtle Beach SC)

Join your industry peers and local leaders for a casual evening of networking as we celebrate Global Meetings Industry Day and showcase the value of meetings and travel. Locations: Charlotte NC, Raleigh NC or Myrtle Beach SC. More info/register.

Hosts: MPI-CC, AENC, SCSAE, site Southeast, NCBTA, ISES and NACE


Fri 4/7 at 3 p.m. – Using Marketing Automation to Grow

1 CAE credit. More info/register.

Host: HighRoad Solution


Tue 4/11 at 2 p.m. – Rethinking Creativity (Association Chat)

Learn why more creativity in your work can save your life and your job. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Monica Kang, founder, InnovatorsBox


Tue 4/11 at 2 p.m. – Is it Time for an Event Sponsorship Makeover? 

Does your association use the “wash, rinse and repeat” strategy for sponsorship offerings? Learn why that approach doesn’t work and why it causes sponsors to spend their marketing budget elsewhere. Find out how to improve your program’s performance and bottom line by leveraging essential sponsor KPIs; better understand your sponsors’ needs and objectives; sell with a strong positioning strategy; and attract and retain new sponsors through our best practices. 1 CAE credit. More info/register.

Host: Association Advisor

Presenters:

  • Mark Miller, show manager, Naylor Event Solutions
  • Charles Popper, senior vice president, business development, Naylor Association Solutions

Tue 4/11 at 2 p.m. – How Nature Can Help You Create a Healthy Life & Event

Learn how to tap into the latest in nature science you can simply transform your life and your next meeting. Find out how to influence brain and stress hormones with nature elements; create environments for cohesion, collaboration and creativity; influence personal and attendee health and productivity; and use five-sensory nature science for a memorable meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lance Breger, executive wellness coach and CEO, Infinity Wellness Partners


Wed 4/12 at 1 p.m. – Uncovering Your Inner Event Superhero to Power Your Mobile Strategy

Hear from a planning peer about how they used their superhero skills to drive engagement with an app that took their event to new heights. Discover the importance of your inner superhero and how your powers impact your personal and professional life. Learn about the different types of planner superheroes, including key traits and characteristics and what you can do to use your superhero skills to increase mobile adoption at your events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent


Thu 4/13 at 12 p.m. – Five Tips to Grow the Business of Your Education Department

Hear how to infuse a business framework into your education department. Discover five ways to help grow your education department into a robust and competitive business unit. Learn how to recognize constraints and brainstorm ways to reposition them as springboards for growth. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Chris Urena, director of professional development, American Speech-Language-Hearing Association


Thu 4/13 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that makes it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot

Presenters:

  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Save the dates:

Tue 4/18 at 12 p.m. – Billhighway Chapter Roundtable (Washington DC)

Wed 4/19 at 7:30 a.m. – Billhighway Chapter Roundtable (Alexandria VA)

Thu 4/20 at 7:30 a.m. – Billhighway Chapter Roundtable (Reston VA)

Tue 4/25 at 12 p.m. CDT – Billhighway Chapter Roundtable (Chicago)

Join fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. Host: Billhighway

More info/register for Washington DC roundtable

More info/register for Alexandria VA roundtable

More info/register for Reston VA roundtable

More info/register for Chicago roundtable


Save the date: Thu 4/20 at 1:30 p.m. – Ask Us Anything with Wes Trochlil, founder of Effective Database Management and Teri Carden, founder of ReviewMyAMS

Whether you want to know the best way to go about selecting a new AMS, what you should know about the implementation process, or anything at all related to data management, now is your chance to ask two of the leading voices about AMS products. You’ve got questions, they’ve got answers. More info/register.


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image of one of our trails—Chesler Park, The Needles, Canyonlands NP—by Fabio Achilli.