Association Brain Food: 6.24.22

The weekly list of free educational events and resources for the association community…

wild blackberries, we've been picking a bunch – inspiration for my weekly list of free educational events and resources for the association communityLeadership training. WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. They also describe several ways to deliver this training.

 Change management. We can all agree that change has always been part of life, yet humans like the security of their routines and traditions—just think about all the “back to normal” conversations you’ve witnessed. Rishad Tobaccowala identifies six essential steps to successfully introduce and manage change. They shouldn’t be surprising, but are a good reminder as you go about your day.

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Focus on the benefits and the impact those benefits will make on their personal and professional lives. Always emphasize the impact, not the features, of membership.

State of associations. McKinley Advisors released their Association Viewpoint study, an environmental scan of the association world and its most pertinent issues. The report covers trends like workforce and return-to-the office challenges for associations and their members, impact investing, agility, and digital transformation. The survey is optimistic overall, although many execs are troubled by the inability of their current business model to support their mission. No surprise about what stands in the way of innovation: human beings!

Metaverse. “Where (and what) the hell is the metaverse?” asks Ed Zitron. “The reason that everybody speaks in such vague terms about the Metaverse is that they’re trying to avoid the uncomfortable truth that the Metaverse is either decades away or, for the most part, completely sucks.” Oh boy. Once again, hype and bluster are attracting more attention to the latest thing than what it might be worth. But I remain open-minded. We should stay up on these web developments so we’re not caught off guard and miss an opportunity in the future.

Association podcasts. Surely, I’m not the only one to listen to podcasts at 1.5x speed, right? When I don’t, everyone sounds really stoned. I can fit more podcasts—and discovery and learning—into my life that way. Association Briefings makes a strong case for starting an association podcast. They describe the steps to take in the planning process, for example, identifying your goals and defining your audience, and suggest other issues to consider before you dive in.

Quick hits

Seven Zoom hacks you probably haven’t heard of, but will be glad you now know. (Tessa Davis)

The biggest mistakes organizations make with cybersecurity—and how to avoid them. (Keri Pearlson and Stuart Madnick, Wall Street Journal—a free link, hopefully)

Phishing alert: Beware Facebook messages about Yearly Views videos. (Pixm)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Dinner duty fell on the day I got back from Massachusetts, so I pulled some chicken salsa verde from the freezer (wrote about it here), sliced avocado and heated tortillas—voilà, dinner.

In my continuing quest to use up a bottle of ouzo, I made Greek amberjack with honey and ouzo. I really like this recipe so I’ll make it again when I get another good sturdy fish. On the side, zucchini and yellow squash pesto with corn, broccoli stems, red/orange bell pepper, onion and tomatoes.

It’s been a while since we’ve enjoyed pork Milanese, so I made several chops on Sunday night—enough for another dinner and lunch. Tired of looking at the lentils in the cupboard, I made this simple lentils diavolo as a side. It’s a keeper.

I was going to make this cauliflower piccata recipe but our area lost power during a windy thunderstorm on Friday night. The local supermarket threw out all its produce and hadn’t restocked cauliflower, so I made it with broccoli instead, omitted the chickpeas and subbed chicken for the vegetable broth. I tossed the broccoli in a larger pan with the piccata sauce instead of serving the sauce on top. Since I have an enormous jar of capers from Costco, I will make this tasty dish again.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/24 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/24 at 4 p.m. – Return to In-Person Meetings and What to Consider

As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering? Join us for a panel discussion on how three associations have transitioned back to in-person and/or continued virtual programs. Attendees will leave with knowledge of safety precautions to consider and ideas to support the development of protocols. More info/register.

Host: Fridays@4

Presenters:

  • Darlene Somers, CMP DES, Director of Meetings, International Association of Venue Managers
  • Feborah Dixon, CMP, Conference Producer, American Institute of Certified Public Accountants
  • Andrea Massengile, CMP, Senior Meeting Planner, American Chemical Society

Mon 6/27 at 1 p.m. – International Chapter Success (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sanja Kekic

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 6/27 at 1 p.m. – #RealTalk Unplugged: Celebrating Pride with History of the MPI LGBTQ Reception

Come engage in deep-dive conversations around the DEI topics that matter most today. Hear how achieving recognition and appreciation of an affinity group’s presence impacts an organization. Understand Equity and Inclusion in practice by examining the evolution of the MPI LGBTQ+ Reception from concept to sponsored annual event. Explore and learn the strategic roles allies and advocates can provide to create inclusive events. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: John Ehlenfeldt and Marques Davison


Tue 6/28 at 12 p.m. – Creating Teams in a Virtual World

Learn about the team building challenges a virtual work environment presents for association executives. Hear tips for ensuring staff members feel connected and supported, are able to proactively resolve conflict, and reimagine organizational culture. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League


Tue 6/28 at 12 p.m. – What’s the Real Deal When Negotiating with Professional Speakers

Hear the insider secrets of successfully negotiating with professional speakers. Learn negotiation strategies and tips that work to get what you really want. Everything is a negotiation and nearly everything is negotiable. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Gina Davilla, principal owner of The Keynote Shop
  • Linda Swindling, JD, CSP, professional keynote speaker and negotiation expert

Tue 6/28 at 1 p.m. – Reimagining Association Ecommerce: Exceeding High Member Expectations in Today’s Digital Age

Associations understand that members and non-members have extremely high e-commerce expectations in today’s digital age thanks to Amazon, Google, Target, etc. A common struggle is how to deliver that kind of experience, particularly when transactions happen in their AMS and other platforms that were not built to do so. Learn how to think of e-commerce and the use of traditional association platforms differently and how to decouple the store or marketplace from legacy systems to provide a great buying experience for the user. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies


Tue 6/28 at 1 p.m. – Dare to Interrupt: A Special Tell-All With Leading Women in Events

Overhear raw, unfiltered conversations between the industry’s most influential women on important topics facing women today, from imposter syndrome and sexual harassment to negotiating pay and beyond. Learn how this diverse panel of leaders overcame the unique challenges they faced in the meetings industry, strategies you can apply to advance and optimize your career growth, and how to better support and empower women in the meetings and hospitality community. 1 CMP credit. More info/register.

Host: Meetings Today

Facilitator: Courtney Stanley, keynote speaker and host of Meetings Today’s podcast Dare to Interrupt


Tue 6/28 at 1 p.m. – How to Design Ads for Nonprofits

Learn the basics of digital ad design and how to create or improve your own, including common specifications for digital ads, the best software and file types to use, design dos and don’ts, call to action tips and more. More info/register.

Host: Feathr

Presenter: Aidan Augustin, President & Co-founder, Feathr


Tue 6/28 at 2 p.m. – Member-Centric Strategic Planning: The Mistakes Associations Make with Their Members

Everyone in the association world thinks they are member-centric, but there are things associations do that get in the way of prioritizing their members. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. More info/register.

Host: Grype

Presenter: Carol Hamilton, principal, Grace Social Sector Consulting


Tue 6/28 at 3 p.m. – Rolling Out the Rainbow Carpet: Creating Inclusive Events and Welcoming Destinations

How do we make our destinations and events more inclusive and welcoming? Join destination representatives and organizers who share the struggles and triumphs they’ve experienced to ignite action as we work toward a more inclusive reality for all. This session will feature content from PCMA EduCon earlier this month as well as a live Q&A so bring your questions to leverage the shared lessons learned from these industry leaders and each other. 0.75 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Josh Henry, Meetings Manager, SPIE
  • Chase Brunson, CLE, Sections & Events Manager, Austin Bar Association
  • Maria Grasso, Senior Vice President, Convention Division, Philadelphia Convention & Visitors Bureau
  • Jason Dunn, GVP Diversity Sales & Inclusion, Cincinnati USA Convention & Visitors Bureau
  • Rory Archibald, Associations, Sectors & Marketing, VisitScotland

Wed 6/29 at 11 a.m. – Why Having an Event Video Strategy Matters

Instead of letting your event videos collect dust on your hard drive, leverage them and your organization’s other videos to increase engagement and create a well of content that can be reused all year long. Learn how to take advantage of your video content and what a great video strategy can do for all of your events—not just the virtual ones. More info/register.

Host: EventMobi

Presenters: Bob Vaez, founder & CEO, and Thorben Grosser, VP of Product Marketing, EventMobi


Wed 6/29 at 11 a.m. – Hold Them or Fold Them: What’s Your Member Hand Telling You?

Should membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how it interacts with all of your programming. Learn about potential data sets that can help you kick-start your ROE definition and build your own personalized engagement algorithm. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Maneesha Manges, CXO, HighRoad Solution


Wed 6/29 at 1 p.m. – F&B Trends

With supply chain challenges, staffing shortages, a plant-based movement and rising food costs, there’s a lot of uncertainty about what will happen next. Discover what food and beverage is trending six months into the year, ways to incorporate the trends into your own event menus, and how the trends will reshape the future of event catering. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Tracy Stuckrath, CMM, CSEP, founder of thrive! meetings & events and host of the Eating at a Meeting podcast


Wed 6/29 at 2 p.m. – Exploring the Metaverse for Associations

We’ve heard about the metaverse in the news, but what is the metaverse and what impact could it have on associations? See a demonstration of the metaverse and hear from a panel of executives how their organizations are thinking about the metaverse and potential association use cases. Get a clear breakdown of the technology behind the metaverse, operational considerations, and the challenges of the metaverse, including critical legal and ethical risks. Get a chance to experience the metaverse first-hand during an informal happy hour in our own custom campus in the metaverse. More info/register.

Hosts: Association Women Technology Champions and ASAE

Presenters:

  • Ryan Costello, Chief Strategy Officer, MemberSuite, and Co-Founder, Event Farm
  • Dorothy Deng, Partner, Whiteford Taylor Preston LLP
  • Barton Goldenberg, Founder and President, ISM. Inc.
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • Amreetha Nagaraj, MS, CSM, Head Of Consulting – US East & Canada, Box
  • Bill Murphy, CEO, RedZoneX Holdings
  • Michael Potts, Metaverse Artist and Owner, M2 Studio, Inc.
  • Jorge Luis Rivera, CAE, Director of Membership Development, National Roofing Contractors Association
  • Prabhash Shrestha, MS, PMP, CAE, Group Executive Vice President, Chief Digital Strategy Officer, ICBA
  • Bill Sweeney, Director of Business Development – North America, rooom AG

Wed 6/29 at 2 p.m. – Building a Future-Proof Strategy: How to Diversity Your Non-Dues Revenue Streams

Learn what future-proofing is and why associations need to build and maintain a future-proof NDR strategy, how to think outside the box and use non-traditional revenue drivers to diversify your association’s plan, and key considerations for identifying and implementing the right NDR initiatives for your association. 1 CAE credit. More info/register.

Host: Association Advisor

Presenters: David Butler, Senior Director, Business Development, and David Freeman, Account Manager, Naylor Association Solutions


Wed 6/29 at 2 p.m. – PCMA EduCon Makers Series Webinar: Production & Experience Outcomes

The team behind EduCon will reveal how they got creative with producing a revised hybrid event model, share the design and outcomes of the partner activations and experiences in The Hub and how collaborating with the host city partners and event suppliers led to the delivery of an immersive experience whether you participated in-person or online. 0.75 CMP credit. More info/register.

Host: PCMA


Wed 6/29 at 2 p.m. – Go Rogue: Transforming Sustainability from Optional to Imperative

Become a “GO ROGUE* change-maker” and take action for a sustainable events industry. Together, we will learn about circular design and how to apply it to carbon emissions, consumption, supply chain, and the sustainability success of your event and organization. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Aurora Dawn Benton, aka The Change-maker, Chief Change Agent, Astrapto
  • Paul Salinger, aka The Provocateur, Event Sustainability Evangelist (former Oracle VP)
  • David Fiss, aka The Cactopus, Director of Corporate Partnerships & Event Strategy, Sustainable Brands
  • Chance Thompson, aka The Designer, Co-Founder @ VIRIDESCENT

Thu 6/30 at 11 a.m. – A Global Approach to Diversity, Equity & Inclusion and Conscious Inclusion for Associations

What do we mean when we say Diversity, Equity, & Inclusion (DEI)? How does this manifest in a global context? How can we leverage a Conscious Inclusion strategy as a systemic, integrated approach to the business of advancing DEI in the global association community? Explore key questions related to how associations can embrace DEI as agents of change. 1 CAE credit. More info/register.

Hosts: ASAE and ESAE


Thu 6/30 at 12 p.m. – Events To Experiences Summit: Connect & Convert

Quality will matter over quantity. Unique experiences will stand out. Audience-focused content will move the needle. And high-value programming will get your attendee’s attention. If you can make your attendees feel something at your events, they’re going to remember you and your brand. Learn how you can deliver more immersive, engaging experiences that leave people wanting more, and then some. More info/register.

Host: Airmeet


Thu 6/30 at 12 p.m. – Smart Events: A Way to Boost Event ROI & Attendee Experiences

As in-person events make a major comeback this year, many might be tempted to return to business as usual—but this strategy risks falling behind the competition at a time when attendees are increasingly selective about the events they attend in-person. Learn what a smart event is and why they’re no longer just a ‘nice to have;’ how to use smart events to provide a better experience for both exhibitor and attendee; create a smart attendee journey with recommendations, personalization, and engagement; maximize sponsor and exhibitor ROI with smart matchmaking and real-time lead capture; and keep attendees engaged, all the way from pre-event to post-event. More info/register.

Hosts: Skift Meetings and Swapcard

Presenters:

  • Matt Snodgrass, Marketing Lead, Swapcard
  • Angela Tupper, Branded Content Editor, Skift Meetings

Thu 6/30 at 1 p.m. – Learning Subscriptions: A Win-Win for Members and Associations.

Explore how associations are repackaging education and certification programs into learning subscriptions to provide access to professional development training in a way that fits in with learners’ lifestyles and creates additional value and benefits for professionals in their industry, whether tied-into membership or sold separately. Learning subscriptions can create a recurring revenue channel for associations, helping to grow non-dues revenues more consistently. 1 CAE credit. More info/register.

Host: Non Dues-A-Palooza

Presenter: Michelle Brien, Vice President of Marketing & Product Strategy, TopClass LMS by WBT Systems


Thu 6/30 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, principal, Grace Social Sector Consulting


Fri 7/1 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Wed 7/6 at 12 p.m. – Building a Fit-for-Purpose Association Board in The Turbulent Twenties

This crucial moment in the historical trajectory of associations demands a clear-eyed assessment of the magnitude of the challenges before us. Among these myriad challenges, it is complacency that may well be the most acute short-term threat. To overcome this complacency, we must dare to imagine that every aspect of what boards are and what they do can be different from what we have been told over many decades. In short, starting today, association boards must become more. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC


Thu 7/7 at 2 p.m. – Managed Service Providers 101

MSPs are a great way to leverage more sophisticated technical help especially for smaller staff with limited tech resources. Learn how to engage an MSP and maximize the benefits for your association. We’ll cover why and how to use an MSP, how to use your current company better, and how to assess an MSP. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Marco Maggio, VP Sales & Strategic Practices, All Covered
  • Dave Sobel, Owner, MSP Radio and Business of Tech Podcasts
  • James Marquis, CIO, 501 Works

Fri 7/8 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Anne Ornelas, DES, Senior Manager, Business Systems and Strategic Initiatives at CASS


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Elizabeth George via Unsplash

Association Brain Food: 6.17.22

The weekly list of free educational events and resources for the association community…

trail in the dimly lit woods – inspiration for my weekly list of free educational events and resources for the association communityDeclining conference registrations. WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. They describe the reasons behind this decline and offer solutions to overcome those barriers or engage the person elsewhere.

Learning subscriptions. At Leading Learning, Jack Coursen from ASHA describes the journey his team took on the way to a successful learning subscription business. He suggests dozens of questions you should ask before going down this road, walks you through the numbers, and explains why the pay-per-course model is hostile to lifelong learning.

Member/customer engagement. PropFuel describes a concept now being used successfully at many associations: conversational engagement. With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. It’s a new way to approach communication and engagement with members and customers.

Association turnaround. The future looked bleak for the American Philatelic Society (APS), but in this instructive case study by Carolyn Shomali at the Professionals for Association Revenue, you can find out how APS erased debt, found new revenue streams, and rejuvenated membership.

AMS implementation. Impexium describes three often overlooked requirements for successful implementations. They explain how to get buy-in from staff—and why you need it—starting with the folks at the top of the org chart, how to deal with not having enough time to do everything else on your plate, and why you should focus on business outcomes (Why), not processes (How), along with sharing other implementation advice.

Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. Some of these sins may surprise you. He also suggests next steps to help you repent for those marketing sins.

Climate change. Shelly Alcorn is blogging again! She describes five things associations can do internally about climate change. They might not be what you expect, but they make a whole lot of sense.

Return to the office. As companies and individuals debate and navigate a return to the office, Rishad Tobaccowala points out issues you should keep in mind. Given the arbitrary nature of many management decisions about which days people work in the office versus which they work at home, his last section on in-person interaction versus returning to the office is required reading.

Quick hits

Another incredibly comprehensive guide from Rene Shonerd, CAE: How to create a vendor management program. (Cimatri)

What should be in meeting minutes? (Jim Slaughter, Law Firm Carolinas)

Fern launches an exhibitor success program. It will be interesting to see the impact of this training on exhibitor ROI and whether anyone will offer the same for virtual events. (Trade Show News Network)

The rise of the 15-minute meeting. Why not? It’s worth a try. (Megan Carnegie, Wired UK)


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/17 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/17 at 4 p.m. – Job Search Series: How to Respond to Difficult Interview Questions

Anyone can interview well with a lot of preparation. Many times, candidates don’t think through which difficult questions might be asked in an interview. During an interview, you must communicate your skills and experience in a way that directly relates to the employer’s needs and how you can add value to their organization. This program will provide the tough questions and best way to answer for a successful interview. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional


Mon 6/20 at 1 p.m. – Marketing Maturity for Nonprofits (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Rachel Clemens, chief marketing officer, Mighty Citizen

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 6/21 at 8:30 a.m. – China’s Legal Complexity: The Latest Developments and Impact on Associations in China

Hear about the complexity of China’s legal environment; the latest legal developments relevant to associations, particularly China’s Foreign NGO Law and its impact on associations operating as foreign NGOs in China since the Law took effect over 5 years ago; key developments in cyber security and data protection laws in China; challenges commonly faced by professional societies and trade associations in China; approaches taken by associations operating in China; and areas of activities that may raise concerns or require transition procedures. Get an understanding of the legal and political context of the law, and a perspective on China’s ongoing domestic association reform. 2 CAE credits. More info/register.

Hosts: Kellen and Pillsbury Winthrop Shaw Pittman LLP

Presenters:

  • Steven Basart, Vice President, Asia for Kellen
  • Amy Liu, China Council, of Pillsbury Winthrop Shaw Pittman LLP
  • Jerald Jacobs, Partner of Pillsbury Winthrop Shaw Pittman LLP

Tue 6/21 from 9 a.m. to 4 p.m. – Community Platforms Demo Day

Join us for the just-in-time virtual community platform demo day featuring  presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 6/21 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Session

Join the council for best practice sharing and idea generation. Come with your questions and goals and be ready to share your experiences with others seeking advice. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Advisory Council


Tue 6/21 at 12 p.m. – How to Host Stellar Retrospectives for Better Team Results

In an ideal world, we would give great feedback and evaluate every project in an efficient yet engaging way. Our teams would always learn from past mistakes and constantly improve. Learn about the power of retrospectives and how to set up meetings and processes that will help your team reflect, learn from each other and succeed. More info/register.

Host: Slido

Presenter: leadership coach Dave Bailey


Tue 6/21 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 6/21 at 1 p.m. – AP Automation: Processing Global Payments, Eliminating Fraud, and Segregating Roles and Responsibilities to Reduce Risk

Get an overview of challenges and trends impacting financial processes in Accounts Payable departments. Hear how automation can drive new levels of efficiency and how digital transformation can improve payment analytics and eliminate manual errors. Best practices to be discussed include processing global payments to any country in any currency, strengthening fraud prevention, and segregating roles and responsibilities to ensure corporate accounting compliance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Al Ladha, CEO and Founder, iCloudAuthority


Tue 6/21 at 3 p.m. – Mental Health and Wellness Today: Critical Perspectives from Organizations on the Front Lines

Many organizations are working to reduce the stigma of mental health and wellness and have brought the topic of mental health and wellness into the forefront. But are we doing enough? And what can we be doing to further the cause? Hear association and nonprofit executives who are leading the charge on critical issues related to mental health in society and the workplace will discuss: the role associations play in helping their members with issues around mental health and wellbeing, how national organizations can use their platforms and programmatic resources to influence and educate members and those they serve, ways associations and other nonprofits are advocating for mental health issues on behalf of the population as whole, and how associations can serve the needs of their own staff with respect to mental health and wellness. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dennis P. Stolle, Senior Director of Applied Psychology, American Psychological Association
  • Nathan Monell, Executive Director, National Parent Teacher Association
  • Schroeder Stribling, President and CEO, Mental Health America
  • Richard Yep, CAE, FASAE, Chief Executive Officer, American Counseling Association
  • Debra Zabloudil, FACHE (moderator), VP, Learning, ASAE

Wed 6/22 from 10 a.m. to 5 p.m. – UST Ed Symposium (Washington DC and online)

We have combined four dynamic sessions for an in-person one day event to learn, earn, & network with your peers: Everything you wanted to know about engagement scoring (but didn’t know to ask); IT Zen: how to create harmony across leadership, business and technology; Understanding the payments ecosystem of your association/nonprofit; and membership engagement: pass the pen. 5 CAE credits. Location: Washington DC and online. More info/register. Cost: $25. I’m making an exception by listing this paid event, but since it includes lunch and happy hour, it’s practically free.

Host: U.S. Transactions Corp.


Wed 6/22 at 12 p.m. – Membership: Let’s Solve It

According to the 2021 Membership Marketing Benchmarking Report, 47% of associations are reporting declines in their total membership. Much of this is due to a decrease in membership renewals: this year, 45% of associations noted a downturn in renewals, which was nearly double what associations experienced in the previous year. We will address how to approach this riddle and present ideas you can translate to your own organization. More info/register.

Host: Juno

Presenter: Chris Vaughan, Chief Strategy Officer, Sequence Consulting


Wed 6/22 at 12 p.m. – Data-Driven Virtual Events

Peel back the mystery surrounding the massive data opportunity for virtual events. Learn about the key features and experiences that drive audience engagement and what data you should be paying attention to. Hear about tactics and technology to drive audience engagement, membership and marketing data to track to grow your show, and why being data-driven is your best investment for 2022. 1 CAE credit. More info/register.

Host: EVA

Presenters:

  • Joe Colangelo, CEO, Bear Analytics
  • Vinnu Deshetty, Event Tech Advocate, EVA

Wed 6/22 at 2 p.m. – Workplace Wellness – Why it Matters & What You Need to Know

Learn the latest and most significant trends in workplace wellness today, explore why this conversation matters (particularly regarding how it affects mental health at work), and the role of senior leaders and managers in helping their teams work better together in a remote/hybrid environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Laura Putnam, CEO of Motion Infusion


Wed 6/22 at 2 p.m. – Tapping Into a Destination’s Intellectual Capital

When evaluating a destination for meetings and events, planners often overlook a key resource: local universities and businesses. Thought leaders from these entities can be tapped to enrich an event’s education sessions and overall agenda, elevating the program to a higher level. Learn how CVBs can be a resource for connecting groups with local thought leaders and why local expertise should be considered in the selection process. Hear about examples of events that featured experts from universities and businesses. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Emily Scheiderer, Director of Education, Sales and Service, Destinations International
  • Gregg Talley, President & CEO, Talley Management Group
  • Lisa Grimaldi (moderator), Editor, Incentives and Destinations, Northstar Meetings Group

Wed 6/22 at 3 p.m. – Accessibility Today: Making Virtual and In-Person Events Inclusive for All

Despite ramped-up efforts to advance diversity, equity, and inclusion to respond to warranted social and cultural pressure, organizations are still lagging in ensuring their events are accessible and inclusive to all. Hear ways to make events more welcoming and how planners can lead the way in becoming accessibility champions within their organizations for their events. More info/register.

Host: Event Leadership Institute

Presenters:

  • Joshua Klipp, Esq., Certified Access Specialist (CASp), Principal & Founder, Made Welcome
  • Christopher Lee, Vice President, CLO & IAAP Managing Director, The Global Initiative for Inclusive ICTs
  • Amy Lund, Teacher and Former President, Illinois Association for Education and Rehabilitation for the Blind and Visually Impaired
  • Paula Goldrich, Product Marketing Manager, Webex Events
  • Howard Givner (Moderator), Founder and CEO, Event Leadership Institute

Thu 6/23 at 6 a.m. – On Driving User Adoption: Best Practices and Lessons Learnt from Nonprofit and Education Customers

Learn about Salesforce’s six principles for adoption: Change Management, Demonstrate Leadership Buy-In, Know Your End-Users, Be Meaningful & Drive Value, Commit to Simplicity, and Continually Iterate & Improve. Hear how clients have applied these principles in their organization and what they have learnt. More info/register.

Host: Salesforce


Thu 6/23 at 9 a.m. – In-Person Events Are Not What They Used To Be

Attendees are looking forward to shaking hands, networking by the coffee desk, and experiencing the beauty of the different venues at events. However, we are not jumping back to exactly where we were before. Learn how the pandemic changed the in-person experience and how to adapt to it, how to balance in-person and virtual components to deliver the right message to the right audience at the right time, what mistakes to avoid when going back to in-person events, the top 5 things to remember when organizing an in-person event post-pandemic, and what we learned from virtual events and how to use them for the in-person experience. More info/register.

Host: 6Connex Marketing

Presenters:

  • Maciej Ryś, VP at Proidea
  • Cara Poole, Customer Experience Manager at 6Connex
  • Barbara Kozanecka, Marketing Coordinator EMEA at 6Connex

Thu 6/23 at 10 a.m. – Journey to Net-Zero

What does it mean to be ‘Net Zero’? Can this realistically be achieved? And what does the journey look like for those just starting, and for those well on their way? This four-part mini-series of The C&IT Show will help event planners gain knowledge, successfully benchmark, observe real-life examples, plan for the future, and will take you on a journey that will result in change both for your organization and the industry as a whole. More info/register.

Host: C&IT


Thu 6/23 at 11 a.m. – Countdown to the Midterms: Summer Legislative Priorities You Can’t Afford to Miss

Learn about what’s driving the policy agenda this summer, how government funding will come into play, and what the 117th Congress’ priorities are as the legislative calendar works against them. More info/register.

Host: FiscalNote

Presenters:

  • Jason Dick (moderator), Editor-in-Chief, CQ Roll Call
  • Ariel Cohen, Health Care Reporter, CQ Roll Call
  • Peter Cohn, Policy Editor, CQ Roll Call
  • Kate Ackley, Senior Staff Writer, CQ Roll Call

Thu 6/23 at 11 a.m. – Advocacy and Impacting Change

Advocacy remains as important as ever for communicating the issues that matter most for your organization and driving positive change in your industry. Hear valuable insights for promoting your organization’s mission, drawing support for your cause, influencing policy change, and becoming a more powerful advocate. More info/register.

Host: CEO Update

Presenters:

  • Reid Wilson (moderator), national correspondent, The Hill
  • Leslie Sarasin, president and CEO, FMI, The Food Industry Association
  • David Chavern, president and CEO, News Media Alliance

Thu 6/23 at 12 p.m. – PDAC Town Hall: Virtual Meetings Are Here to Stay: What You Need to Know

Join your professional development colleagues in a facilitated experience-sharing discussion on planning and managing virtual meetings, lessons learned along the way, and what your organization is looking toward in 2022 and beyond. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitators:

  • Hannah Andrews, CAE, Director of Digital Learning, Endocrine Society
  • Rebecca Campbell, CAE, COO and CLO, Colorado Society for CPAs
  • Jack Coursen, Senior Director of ASHA Professional Development, American Speech-Hearing-Language Association
  • Kyle Lambert London, CAE, Manager, Leadership Development and Engagement, National Association of Realtors

Thu 6/23 at 12 p.m. – Marketing Your Career Center

Learn how to drive engagement within your career center and market your career center to increase traffic, all while driving new streams of non-dues revenue for your association. More info/register.

Host: Web Scribble

Presenter: Nicole Ouellette, Marketing Manager at Web Scribble


Thu 6/23 at 12 p.m. – 2022 Association Trends Study Big Reveal: The Future-Focused Member Experience

Hear a deep dive into the comprehensive findings of the 2022 Association Trends Study, including insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Pam Loeb, Principal, Edge Research
  • Tirrah Switzer, Senior Director of Product Marketing, Community Brands

Thu 6/23 at 12 p.m. – Grassroots Mobilization: What Your Organization Needs to Know (Washington DC)

Learn about the key rules nonprofits need to be aware of in order to communicate with confidence. Hear how various types of grassroots communications may trigger lobbying registration and reporting, campaign finance disclosures, and charitable solicitation registration, as well as the tax implications of grassroots advocacy and laws that may apply to communications in particular types of media. More info/register. Location: Washington DC.

Host: Venable LLP

Presenters: Janice M. Ryan, Partner, and Meredith K. McCoy, Counsel, Venable LLP


Thu 6/23 at 1 p.m. – Taking That First Step: How to Get Started with Your Website Redesign

How do you get started with a website redesign effort? If you’re challenged with taking that first step, hear about ways to move your website project forward and lay the foundation for success. Learn how to prepare your team and identify quick wins, prioritize high “bang for the buck” tasks, get started without knowing everything, and create a roadmap to maximize your ROI. 1 CAE credit. More info/register.

Host: Results Direct

Presenters: Laura Johnson and Missy Sutton, CAE, experienced association advocates at Results Direct


Thu 6/23 at 1 p.m. – The Elements of Member Value

What members value from their association isn’t always obvious and can be psychologically difficult to pin down. However, universal building blocks of value can show associations opportunities to improve their performance and where to break into new opportunities. Understanding the elements of value can lead to stronger member loyalty, a greater willingness to participate with your association, and sustained growth. Learn about the Elements of Member Value and how associations can benefit from incorporating them into how you think about your association’s mission and what leads to a closer connection to members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Thu 6/23 at 2 p.m. – Take Charge of Your Content: Know What You Have and How to Improve It

The key to enhancing the effectiveness of your website content is combining hard data (analytics) with human analysis (you). Learn how to keep your digital content organized through a content audit and how to analyze your member’s behavioral and demographic data to identify what content is most valuable to which members. Combining an audit with data will help you uncover gaps in your content so you can make meaningful, strategic changes for improved member engagement. It will also allow you to stop creating content that’s doing nothing. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Andrew Buck, Associate Creative Director – Copy, Mighty Citizen
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Fri 6/24 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/24 at 4 p.m. – Return to In-Person Meetings and What to Consider

As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering? Join us for a panel discussion on how three associations have transitioned back to in-person and/or continued virtual programs. Attendees will leave with knowledge of safety precautions to consider and ideas to support the development of protocols. More info/register.

Host: Fridays@4

Presenters:

  • Darlene Somers, CMP DES, Director of Meetings, International Association of Venue Managers
  • Feborah Dixon, CMP, Conference Producer, American Institute of Certified Public Accountants
  • Andrea Massengile, CMP, Senior Meeting Planner, American Chemical Society

Tue 6/28 at 2 p.m. – Member-Centric Strategic Planning: The Mistakes Associations Make with their Members

Everyone in the association world thinks they are member-centric, but there are things associations do that get in the way of prioritizing their members. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. More info/register.

Host: Grype

Presenter: Carol Hamilton, principal, Grace Social Sector Consulting


Wed 6/29 at 2 p.m. – Exploring the Metaverse for Associations

We’ve heard about the metaverse in the news, but what is the metaverse and what impact could it have on associations? See a demonstration of the metaverse and hear from a panel of executives how their organizations are thinking about the metaverse and potential association use cases. Get a clear breakdown of the technology behind the metaverse, operational considerations, and the challenges of the metaverse, including critical legal and ethical risks. Get a chance to experience the metaverse first-hand during an informal happy hour in our own custom campus in the metaverse. More info/register.

Hosts: Association Women Technology Champions and ASAE

Presenters:

  • Ryan Costello, Chief Strategy Officer, MemberSuite, and Co-Founder, Event Farm
  • Dorothy Deng, Partner, Whiteford Taylor Preston LLP
  • Barton Goldenberg, Founder and President, ISM. Inc.
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • Amreetha Nagaraj, MS, CSM, Head Of Consulting – US East & Canada, Box
  • Bill Murphy, CEO, RedZoneX Holdings
  • Michael Potts, Metaverse Artist and Owner, M2 Studio, Inc.
  • Jorge Luis Rivera, CAE, Director of Membership Development, National Roofing Contractors Association
  • Prabhash Shrestha, MS, PMP, CAE, Group Executive Vice President, Chief Digital Strategy Officer, ICBA
  • Bill Sweeney, Director of Business Development – North America, rooom AG

Thu 6/30 at 11 a.m. – A Global Approach to Diversity, Equity & Inclusion and Conscious Inclusion for Associations

What do we mean when we say Diversity, Equity, & Inclusion (DEI)? How does this manifest in a global context? How can we leverage a Conscious Inclusion strategy as a systemic, integrated approach to the business of advancing DEI in the global association community? Explore key questions related to how associations can embrace DEI as agents of change. 1 CAE credit. More info/register.

Hosts: ASAE and ESAE


Thu 6/30 at 1 p.m. – Learning Subscriptions: A Win-Win for Members and Associations.

Explore how associations are repackaging education and certification programs into learning subscriptions to provide access to professional development training in a way that fits in with learners’ lifestyles and creates additional value and benefits for professionals in their industry, whether tied-into membership or sold separately. Learning subscriptions can create a recurring revenue channel for associations, helping to grow non-dues revenues more consistently. 1 CAE credit. More info/register.

Host: Non Dues-A-Palooza

Presenter: Michelle Brien, Vice President of Marketing & Product Strategy, TopClass LMS by WBT Systems


Thu 6/30 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, principal, Grace Social Sector Consulting


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Lukasz Szmigiel via Unsplash

Association Brain Food: 6.10.22

The weekly list of free educational events and resources for the association community…

pond in June – inspiration for my weekly list of free educational events and resources for the association communityStaffing issues. If member companies are struggling to recruit and keep staff, they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices.

Office myths. When announcing a return to the office, many association leaders are living in magical reality. Mark Athitakis at Associations Now says these leaders hope to get “back to pre-pandemic standards and rituals”—rituals they incorrectly assume lead to better results for the organization and its staff. He says, “If you want people to change how they work, you need to be prepared to tell them why”—and those reasons should be based in fact, not myths.

Unproductive meetings. I’m astounded by the research I read on the increase in remote meetings. Meetings are broken, says Rebecca Hinds at Inc., so it’s time for a Meeting Doomsday, a tactic her team used at Asana. Maybe if you help members eliminate Zoom fatigue, they’ll be more likely to attend your virtual programs.

AMS expectations. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members, you better start shopping for a new one.

Board governance. Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. The CGO is charged with catalyzing improved board performance. Although you’ll see mentions of fundraising in this post, the points they raise apply to association boards too. The authors describe reasons for governance challenges, benefits of appointing one director as a CGO, and the CGO selection and implementation process.

Digital ageism. Digital ageism goes both ways. Mark Schaefer says, “As a [50-something] person working in a youth-oriented profession, I’m aware of the subtle cultural torpedos of ageism.” But that’s not the only ageism he sees. “Youthful digital natives are driving much of the change in the business world through bold and creative technology adoption. They are teaching us new ways to connect, collaborate, and create.” He says we should seek and accept wisdom wherever it exists, including out of the mouths of babes.

Data security. When it comes to cybersecurity, association execs should keep in mind the old saying about not knowing what you don’t know. If you’re not a security expert, how do you know if your IT team is following the best data security practices? This concise guide from Wicket gives you the lowdown on data security practices to avoid, staff training issues, a recovery plan template and more.

Quick hits

The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. (Andy Crestodina, Orbit Media Studios)

One of the things I missed most during the pandemic: Why talking to strangers is the best thing you can do for your mental health. (Chris Bourn, Mel)

An unknown, extraordinarily ancient (11-13,000 years old) civilization buried under eastern Turkey. (Sean Thomas, The Spectator)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I should’ve halved the jalapeño-avocado dressing recipe I made last week for a potato salad. But I’ve been finding ways to use it ever since, like smearing it all over baked mahi mahi and yellowfin tuna.

Long ago, Jim bought a bottle of Ouzo because he needed some for a dish he was making. It’s been hanging around ever since, so I’m going to build some menus around it. First up, this Greek (of course) fish dish. I added onion, Kalamata olives and fresh herbs to my version with almaco jack. On the side, an asparagus sauté with bacon, red bell pepper, red onion and fresh basil.

A one-pan meal for Sunday—and lots of leftovers: ground turkey, ground chorizo, sweet potato, greens and black bean skillet.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 6/10 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Villy Savino, Vice President of Technology Transformation for CoreNet Global

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/10 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/10 at 4 p.m. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion)

Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Reading the book in advance is encouraged, but it’s not required. Plan to attend a lively discussion on how to find your, your team’s and your organization’s underlying purpose. More info/register.

Host: Fridays@4


Mon 6/13 at 1 p.m. – Workplace Wellness (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell, Midlife Wellness Coach

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 6/13 at 1:30 p.m. – 30-Minute Monday | Pivot to Pirouette

Many in our industry are pivoting right now. Are you new to meetings and events? Do you sometimes feel overwhelmed like you’re not sure how you ended up in the industry? You may have “pivoted” to us but we can help you “pirouette” into your new role in the field. Learn how you can turn your pivot into a graceful and applause worthy pirouette. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: Melissa Eggert and Nikki Gonzales from Soundings


Tue 6/14 at 11 a.m. – Marketing Automation: Best Practices

Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several marketing automation best practices and how industry leaders get value out of their marketing automation investment. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan


Tue 6/14 from 11 a.m. to 1:30 p.m. – REvolve: Designing Smarter In-Person Events

Learn how to forecast the results of your next in-person event in an ever-changing environment, stay on top of your role as an event organizer when the industry is moving so quickly, maintain your sanity as your resources are reduced while your workload is increasing, plan for an event venue when you can’t predict attendee numbers, and manage rising costs and inflation as you organize your next in-person event. More info/register.

Host: Evolve Community


Tue 6/14 at 12 p.m. – The Great Resignation Doesn’t Have to Threaten Your DEI Efforts

Organizations are struggling to “win” in an extremely competitive talent market. As a result, the desire to quickly fill a role with any qualified candidate has overtaken previous commitments to increasing the representation of candidates from historically marginalized backgrounds. By reverting to old behaviors, organizations risk losing ground on their diversity efforts. Learn how to attract and recruit qualified, diverse candidates in a competitive talent market and navigate DEI during the Great Resignation. More info/register.

Host: OpenSesame

Presenters:

  • April Allen, Senior Director of Diversity, Equity, and Inclusion at Peacehealth
  • Tara Cooper, Equity Diversity & Inclusion Strategist

Wed 6/15 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Get the first look at the data from the most current and comprehensive examination of association strategy. Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies to discover the ideas that association leaders believe are most critical to success. Learn which key strategies are so essential to the future of associations and why, what principal challenges are facing associations as the sector continues to change in relation to current events, and how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Nikki Golden, CAE, strategist; Meg Whedbee, senior analyst; and Dean West, founder and president, Association Laboratory


Wed 6/15 at 12 p.m. – CRP Idea Swap: Helping Chapters Embrace Change

We need chapter leaders to make changes: huge ones like shifting structures; medium like embracing new volunteer models, support services and affiliate agreements; or easy like changing your schedule. Resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start. Unfortunately, we underestimate how our leader training can support us in leading that change. This idea swap will explore how we can use our current and future training opportunities to help chapters embrace change. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 6/15 at 1 p.m. – Content By Members, For Members

Learn how you can make sure you are utilizing the right engagement channels to reach members and attain new ones. We will discuss generational gaps, engagement tactics, and how to present your message. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Alfred McKelvy, Sr. Director, Strategic Partnerships, Multiview


Wed 6/15 at 1 p.m. – 4 Outdated Email Practices & How to Modernize your Email Marketing Program

Learn about four email marketing practices that may be hurting more than helping, and the steps to take to supercharge your email program and drive more conversions. Find out how to deliver better, more personalized email campaigns by incorporating subscriber feedback and engagement signals; level up your email creative strategy by leveraging machine learning and AI; and measure the things that matter by ditching antiquated vanity metrics and diving below the surface with your campaign reporting and analytics to understand what’s really going on with your subscribers. More info/register.

Host: American Marketing Association

Presenters: Danielle Gallant and Megan Farquharson, Email Strategists from Validity


Wed 6/15 at 1 p.m. – Mastering the New Ecosystem: How to Keep Pace With the Changing World of Events

As teams are stretched to their limits and job roles expand and become more complex, the need is emerging for planners to have a new network of resources, expertise, and support. This event ecosystem can help fill skills and capabilities gaps and offers planning teams new avenues for successfully managing and executing their events. Learn how an event ecosystem can assist you in mastering the new event landscape, including the elements of an ecosystem (spoiler alert – it’s more than just tech) and tips for using an ecosystem to overcome gaps in skills or capabilities. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Mike Dietrich, Vice President of Product Marketing, and Julie Haddix, Senior Director, Industry Solutions, Cvent


Wed 6/15 at 1 p.m. – The Key to Event Personalization

To test how organizations could use preferences to personalize experiences, Google Xi recently partnered with Storycraft Lab and its “Experience Profiles” tool. Learn about the connection between personalization, participation, and engagement—and how tapping into personal preferences can translate into a more inclusive experience. Join this fireside chat to hear about their experiments with putting personalization into practice. More info/register.

Host: Bizzabo

Presenters:

  • Megan Henshall, Global Events Strategic Solutions Lead at Google
  • Naomi Clare-Crellin, Founder and CEO of Storycraft Lab

Wed 6/15 at 2 p.m. – How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

LinkedIn is the most impactful professional network in existence. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including embracing and positioning your association’s value proposition on LinkedIn; strategies for Groups, Events, Company Pages and connection outreach; planning for content that connects; building bridges to new association revenue opportunities; and why your team’s individual posts impact hiring and talent acquisition. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Larry Eason, Senior Strategist
  • Colleen McKenna, CEO and Founder, Intero Advisory

Wed 6/15 at 2 p.m. – The Biggest Policy Brewing in Healthcare & How to Stay Ahead in an Election Year

With a surge of legislative and regulatory activity focused on healthcare due to the pandemic, and multiple stakeholders in the industry to influence during an election year, is your team prepared to tackle these issues? Learn how to manage healthcare policy developments as they emerge, engage with key stakeholders, and tackle the top issues on your agenda. More info/register.

Host: FiscalNote

Presenters:

  • Pepin Tuma, Senior Director of Government and Regulatory Affairs, Academy of Nutrition and Dietetics
  • Angela Shuman, Director of State Government Affairs, American College of Cardiology
  • Jessica Wehrman (moderator), Health Policy Editor, CQ Roll Call

Thu 6/16 at 10 a.m. – Revenue, Renewals & ROI: How 4 Associations Made it Happen with a Mobile App

Mobile is now a “must have” for associations to connect and engage members—and generate ROI. Hear proven strategies and successes from INFORMS, American Association of Airport Executives, Institute of Quarrying, and British Orthopaedic Association for growing revenue, renewals, and ROI through member and event apps. 0.5 CAE credit. More info/register.

Host: Results Direct


Thu 6/16 at 3 p.m. – Data Bites & Happy Hour: Tips and Tricks on How to Talk Data (Arlington VA)

Have you ever wanted to be a little more comfortable when talking data? We will share a brief overview on the most important things you should know so you can be just dangerous enough to talk data, and follow with an AMA (Ask Me Anything) session. Then, we’ll wrap up with interactive working groups around tips for speaking about data and the biggest data problems facing us in 2022, including suggested ways to overcome them and take the next step in your data journey. 1 CAE credit. More info/register. Location: Arlington VA.

Hosts: Association Women Technology Champions and Association Analytics


Thu 6/16 at 9 a.m. – Reenergize Your Event Revenue

Learn how to squeeze more revenue from your in-person events, and generate more leads and improve ROI for your exhibitors and sponsors, to increase rebooking. Hear about the latest trends on packaging digital products. More info/register.

Host: Grip

Presenter: Frederic Malgoire, Managing Partner of E3 (Energy Events Experts)


Fri 6/17 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/17 at 4 p.m. – Job Search Series: How to Respond to Difficult Interview Questions

Anyone can interview well with a lot of preparation. Many times, candidates don’t think through which difficult questions might be asked in an interview. During an interview, you must communicate your skills and experience in a way that directly relates to the employer’s needs and how you can add value to their organization. This program will provide the tough questions and best way to answer for a successful interview. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional


Tue 6/21 from 9 a.m. to 4 p.m. – Community Platforms Demo Day

Join us for the just-in-time virtual community platform demo day featuring  presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 6/21 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Session

Join the council for best practice sharing and idea generation. Come with your questions and goals and be ready to share your experiences with others seeking advice. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Advisory Council


Tue 6/21 at 1 p.m. – AP Automation: Processing Global Payments, Eliminating Fraud, and Segregating Roles and Responsibilities to Reduce Risk

Get an overview of challenges and trends impacting financial processes in Accounts Payable departments. Hear how automation can drive new levels of efficiency and how digital transformation can improve payment analytics and eliminate manual errors. Best practices to be discussed include processing global payments to any country in any currency, strengthening fraud prevention, and segregating roles and responsibilities to ensure corporate accounting compliance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Al Ladha, CEO and Founder, iCloudAuthority


Wed 6/22 from 10 a.m. to 5 p.m. – UST Ed Symposium (Washington DC)

We have combined four dynamic sessions for an in-person one day event to learn, earn, & network with your peers: Everything you wanted to know about engagement scoring (but didn’t know to ask); IT Zen: how to create harmony across leadership, business and technology; Understanding the payments ecosystem of your association/nonprofit; and membership engagement: pass the pen. 5 CAE credits. Location: Washington DC. More info/register. Cost: $25. I’m making an exception by listing this paid event but it includes lunch and happy hour, so that’s practically free.

Host: U.S. Transactions Corp.


Wed 6/22 at 2 p.m. – Workplace Wellness – Why it Matters & What You Need to Know

Learn the latest and most significant trends in workplace wellness today, explore why this conversation matters (particularly regarding how it affects mental health at work), and the role of senior leaders and managers in helping their teams work better together in a remote/hybrid environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Laura Putnam, CEO of Motion Infusion


Thu 6/23 at 12 p.m. – PDAC Town Hall: Virtual Meetings Are Here to Stay: What You Need to Know

Join your professional development colleagues in a facilitated experience-sharing discussion on planning and managing virtual meetings, lessons learned along the way, and what your organization is looking toward in 2022 and beyond. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitators:

  • Hannah Andrews, CAE, Director of Digital Learning, Endocrine Society
  • Rebecca Campbell, CAE, COO and CLO, Colorado Society for CPAs
  • Jack Coursen, Senior Director of ASHA Professional Development, American Speech-Hearing-Language Association
  • Kyle Lambert London, CAE, Manager, Leadership Development and Engagement, National Association of Realtors

Thu 6/23 at 1 p.m. – The Elements of Member Value

What members value from their association isn’t always obvious and can be psychologically difficult to pin down. However, universal building blocks of value can show associations opportunities to improve their performance and where to break into new opportunities. Understanding the elements of value can lead to stronger member loyalty, a greater willingness to participate with your association, and sustained growth. Learn about the Elements of Member Value and how associations can benefit from incorporating them into how you think about your association’s mission and what leads to a closer connection to members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Thu 6/23 at 2 p.m. – Take Charge of Your Content: Know What You Have and How to Improve It

The key to enhancing the effectiveness of your website content is combining hard data (analytics) with human analysis (you). Learn how to keep your digital content organized through a content audit and how to analyze your member’s behavioral and demographic data to identify what content is most valuable to which members. Combining an audit with data will help you uncover gaps in your content so you can make meaningful, strategic changes for improved member engagement. It will also allow you to stop creating content that’s doing nothing. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Andrew Buck, Associate Creative Director – Copy, Mighty Citizen
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Leslie Cross via Unsplash

Association Brain Food: 6.3.22

The weekly list of free educational events and resources for the association community…

big horned sheep standing on a rock – inspiration for my weekly list of free educational events and resources for the association community Association credentialing programs. WBT Systems shares research from the Society for Human Resource Management, which found that employers value ‘alternative’ credentials—non-degree credentials. However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. WBT suggests ways to overcome these barriers so you can attract more employers and employees to your credentialing programs.

Technology selection. In a recent webinar, MemberSuite’s Ryan Costello asked an association exec, selection consultant, and one of his sales colleagues for advice on knowing when it’s time to upgrade technology, setting project expectations, identifying requirements, and considering the people factor. They also talked about the new direction association management software is taking.

Sponsorship strategy. EventMobi published a comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events. It’s a masterclass in selling, pricing and delivering sponsorships, measuring ROI, and writing a post-event report for sponsors.

Communication challenges. Many irksome communication and meeting issues are symptoms of a bigger unresolved problem: the need to revisit and clarify communication fundamentals. Achurch Consulting advises going back to square one and suggests how to bring clarity and intentionality to the way your team communicates and collaborates.

Digital resource library. Lead Marvels explains how your association and members would benefit from a content hub on your website, like the one I have here on Association Brain Food. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue.

Quick hits

Google’s productivity expert’s recommendations for mastering your email. (Mohit Mamoria, Mailman)

A computer scientist explains ‘no-code,’ which is used by non-programmers to build an increasing percentage of the world’s software. (Tam Nguyen, The Conversation)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I’ve been anxiously awaiting the arrival of soft-shell crabs and finally had my wishes granted. They are swooningly delicious. I dusted ours with flour and sautéed them in butter with just a bit of oil. OMG. Thank you, Locals Seafood—the best place to buy NC seafood in the Triangle.

I made a new potato salad recipe for a cookout we hosted last weekend: roasted potato salad with jalapeño-avocado dressing. Roasting potatoes is the way to go for salads, especially when you toss them first with garlic and onion powder. If you make this, cut the dressing recipe in half—it makes way too much, but is tasty. I never thought of using avocado as a mayo substitute, but next time I will probably omit the mayo altogether. I topped baked mahi mahi fillets with some of the leftover dressing the other night and will repeat that with yellowfin tuna tonight.

I made blueberry crumb bars for the cookout since NC blueberries are plentiful right now. They’re easy to whip up in the morning and make a good breakfast pastry too.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/3 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/3 at 4 p.m. – ASAE Member Benefits: Make the Most of Your Membership

Hear about ASAE resources members have used to excel in association management. By the end of this session, you will be prepared to explore all ASAE membership and network have to offer and be familiar with opportunities to expand your network and pursue professional development. More info/register.

Host: Fridays@4

Presenter: American Society of Association Executives (ASAE) Member Relations Manager Vanessa Gonzalez-Leyva


Mon 6/6 at 1 p.m. – Future of the Airline Industry in the COVID Era (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Joost Hasperhoven

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 6/6 at 1:30 p.m. – How to Create an Effective Hybrid Event Strategy

Hybrid events are ever evolving and still a bit of a gray area. Hear about the main pillars to a successful hybrid events program and how you can up-level your attendee’s experience. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: Lisa Vogel and Yvonne deFuria, CMP, Webex Events (formerly Socio)


Tue 6/7 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Tue 6/7 at 12 p.m. – Curated Data Exploration

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Hosts: Data Analytics Network and Association Analytics


Tue 6/7 at 12 p.m. – Stop Scrolling, Start Designing Intentional Experiences

As we return full-force face-to-face we have to consider the new needs of participants. Having spent the last year hosting events on two continents, there are many shareable takeaways that will be brought forward in this session. Topics include: if we can’t ditch technology, how to integrate it to drive results; define your purpose with tools for stakeholder buy-in; and formats you can experiment with for best event participant ROI. 1 CMP credit. More info/register.

Host: MPI

Presenter: Tahira Endean, CMP, CITP, CED, DES, Event Producer, College Instructor, SITE Global


Tue 6/7 at 2:30 p.m. – The Resignation of Old Ideas: Offsetting Challenges of Association Management

There are several ways to streamline a process that includes various approaches and modern business technology platforms that help organizations thrive. Learn which techniques can you apply to your association. Hear how to optimize association management processes and support the next generation of leaders. More info/register.

Host: Meeting Expectations

Presenters: from Meeting Expectations: Karl Kirsch, CAE, Vice President; Amanda Hammerli, CMP, Association Manager; Amelia Neiger, Education Specialist; and Joey Sirmons (Moderator), Director, Multimedia Production


Wed 6/8 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Wed 6/8 at 11 a.m. – Your Knowledge-Base Isn’t Just ONE System, It’s All of Them

For a long time now, the association narrative has centered around: bring all our content into one central location and go from there. A more effective approach is to leave your content where it is and let your search tool find it where it lives. Learn how to let your systems do what they do best while consumers of your respective knowledge enjoy an aggregated and consistent content discovery experience. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Johnny Clayton, Chief Growth Officer, FUSE Search


Wed 6/8 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Join us as we share tips for formulas for creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 6/8 at 2 p.m. – Research Q&A: Understanding Shifts in Convention City Competitiveness

As the world reopens, destinations are eager to welcome back group business. But selecting the right destination for your convention is easier said than done. Northstar Meetings Group’s 2022 Convention Cities Index aims to make the site-selection process easier for planners of large events. Hear about the latest data from the 2022 Convention Cities Index and discuss how and why city rankings have shifted over the past six months. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters: Elise Schoening, senior associate editor, and Loren Edelstein, vice president/content director, Northstar Meetings Group


Wed 6/8 at 3 p.m. – Data Analytics Trivia

Test your data analytics knowledge or soak up some new knowledge with a group of fun data geeks. We’ll challenge your brain with general analytics questions and throwbacks to previous how-to sessions. And yes, there will be prizes! More info/register.

Host: Association Analytics


Thu 6/9 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Thu 6/9 at 10 a.m. – Big Buzz Breakfast Club: Is Your Nonprofit As Secure As It Needs To Be?

Learn about cybersecurity threats, costs involved, managing a hybrid workforce, measures you can take to prevent against compromise and what you should be doing today to secure your organization appropriately. Attendees will have access to a 30-Item Checklist for determining their level of security within their organization. More info/register.

Host: Big Buzz Idea Group

Presenter: Laura Barker, co-founder of BridgePoint Technologies


Thu 6/9 at 11 a.m. – How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income

When releasing an RFP to evaluate new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. With compliance standards to meet and risks to mitigate, there is much to understand about the credit card processing flow, players, terminology, and musts. Learn how to write your RFP, evaluate your perspective merchant service providers based on the criteria most important for your organization, identify the gaps in your current payments ecosystem, and what to ask to reduce these issues in the future. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Julie Duncan, VP Sales, Association Practice Leader, and Wade Tetsuka, CPA, President, UST


Thu 6/9 at 1 p.m. – Learning, Practice, and Credentials: Building a Virtuous Cycle for Your Learning Business

Your learning business can support learning’s cyclical nature by connecting it with practice and credentials, creating a virtuous cycle that benefits your learners and your learning business’s reach, revenue, and impact. Learn why, if you offer education, practice, or credentials, expanding to offer the others makes logical and business sense. Explore how to create effective practice opportunities, look beyond competencies and consider outcomes when creating credentials, and use the Learning Business Maturity Model to act on the opportunity for your organization. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning


Thu 6/9 at 2 p.m. – You Don’t Need a Buyer Persona, You Need Audience Personas

Sure, your marketing team is aligned under one cohesive strategy. But your colleagues all have different objectives. So why would they operate with a singular buyer persona? Instead, consider a group of audience personas—where a buyer persona is one piece in the puzzle. Learn how to research for personas, map personas to each marketing function, and enact influence marketing after you already have a group of personas. More info/register.

Host: SparkToro

Presenters: Amanda Natividad, VP Marketing, and Rand Fishkin, Co-Founder & CEO, SparkToro


Fri 6/10 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Villy Savino, Vice President of Technology Transformation for CoreNet Global


Fri 6/10 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/10 at 4 p.m. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion)

Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Reading the book in advance is encouraged, but it’s not required. Plan to attend a lively discussion on how to find your, your team’s and your organization’s underlying purpose. More info/register.

Host: Fridays@4


Wed 6/15 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Get the first look at the data from the most current and comprehensive examination of association strategy. Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies to discover the ideas that association leaders believe are most critical to success. Learn which key strategies are so essential to the future of associations and why, what principal challenges are facing associations as the sector continues to change in relation to current events, and how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Nikki Golden, CAE, strategist; Meg Whedbee, senior analyst; and Dean West, founder and president, Association Laboratory


Wed 6/15 at 12 p.m. – CRP Idea Swap: Helping Chapters Embrace Change

We need chapter leaders to make changes: huge ones like shifting structures; medium like embracing new volunteer models, support services and affiliate agreements; or easy like changing your schedule. Resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start. Unfortunately, we underestimate how our leader training can support us in leading that change. This idea swap will explore how we can use our current and future training opportunities to help chapters embrace change. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 6/15 at 2 p.m. – How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

LinkedIn is the most impactful professional network in existence. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including embracing and positioning your association’s value proposition on LinkedIn; strategies for Groups, Events, Company Pages and connection outreach; planning for content that connects; building bridges to new association revenue opportunities; and why your team’s individual posts impact hiring and talent acquisition. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Larry Eason, Senior Strategist
  • Colleen McKenna, CEO and Founder, Intero Advisory

Thu 6/16 at 3 p.m. – Data Bites & Happy Hour: Tips and Tricks on How to Talk Data (Arlington VA)

Have you ever wanted to be a little more comfortable when talking data? We will share a brief overview on the most important things you should know so you can be just dangerous enough to talk data, and follow with an AMA (Ask Me Anything) session. Then, we’ll wrap up with interactive working groups around tips for speaking about data and the biggest data problems facing us in 2022, including suggested ways to overcome them and take the next step in your data journey. 1 CAE credit. More info/register. Location: Arlington VA.

Hosts: Association Women Technology Champions and Association Analytics


Association Bain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Jody Confer via Unsplash

Association Brain Food: 5.27.22

The weekly list of free educational events and resources for the association community…

A scene from Canyonlands National Park in southern Utah – inspiration for my weekly list of free educational events and resources for the association communityALS awareness. Last year, Mark Wallach of Results Direct was diagnosed with ALS, also known as Lou Gehrig’s disease, an always fatal, progressive neurodegenerative disease. If this is the first time you’re hearing this, I know the gut punch you’re feeling. Mark (aka @AssocITMan) wants “thousands of people living with ALS. The keyword here is living,” so treatment becomes profitable and possible. In the meantime, he’d like us to consider donating to I Am ALS, a patient-led community that provides critical support and resources to those living with ALS. His birthday is Sunday and I can’t think of a better gift.

Course evaluations. Most course (and conference) evaluations are pretty useless, says WBT Systems, because they measure how a learner felt about the course, not whether the course was effective. Relying on the expertise of Will Thalheimer, they describe how to improve the typical “smile sheet” evaluation and better measure a course’s effectiveness and value.

The great reassessment. Nearly two-thirds of Americans said their idea of a happy life shifted during the pandemic so they’re stepping off the hamster wheel, reports Megan Leonhardt at Fortune. This ‘great reassessment’ and ‘awakening’ is yet another sign we are never going back to ‘normal’ and that’s okay. The same observation was made by Dean West, FASAE, in an Association Laboratory article I featured last week. Throw your conventional wisdom out the window and take a fresh look at who your members, attendees, and customers have become.

Reimagining volunteering. Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

AMS requirements. Shopping for an AMS is daunting, especially when you don’t know what you don’t know. Trust me, that’s a lesson you’ll never forget. Impexium recommends eight requirements that all associations should have on their AMS list. Make sure these critical issues are on your radar.

Women and conferences. Two recent studies found that as professional conferences went virtual, more women attended, reports Cheryl Winokur Munk at The Wall Street Journal (free link). Is your association offering virtual options now? Because many women can’t attend in-person events. Consider surveying members and nonmembers who don’t attend in-person events to find out whether a virtual event would interest them and why. You might discover a bigger virtual audience than you imagined.

Marketing automation. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. GrowthZone describes the benefits of marketing automation and how it differs from email marketing.

Quick hits

How to spot a budding trend—I hadn’t heard of this promising approach before. (Amanda Kaiser)

Excellent tips for looking for a job while looking after yourself. (Carolina Gomez Gilbert)

Try these 15 small adjustments to get back hours of time every week. (Forbes Business Council)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Snack alert! I discovered Cazo de Oro’s kettle-style, fire-roasted Hatch chile corn tortilla chips last weekend. They remind me of freshly made chips and blow away all other supermarket tortilla chips. When I got home, I had to make guacamole.

Back to healthy food, one of my favorites is pan-seared fish (in this case, mahi) in white wine tomato basil sauce. On the side, an asparagus sauté with orange bell pepper, red onion and fennel pollen.

Sunday comfort food: Italian chicken casserole. Ingredients and amounts vary but here’s what went into mine this time: chicken thighs, bacon, cremini mushrooms, yellow onion, red bell pepper, garlic, canned roasted tomatoes, canned cannellini beans, arugula, spinach, egg noodles, chicken broth/flour sauce (aka velouté), topped with a mix of parmesan, asiago and mozzarella cheese.

On the side, another asparagus sauté but this time with orange and red bell pepper, garlic chives and fresh basil. Also, cauliflower roasted with red onion, red pepper flakes and fennel pollen.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/27 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Tue 5/31 at 1 p.m. – Reimagining Association Ecommerce: Exceeding High Member Expectations in Today’s Digital Age
Associations often struggle with e-commerce. Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon, Google, Target, etc. A common struggle is how to deliver that kind of experience, particularly when transactions happen in their AMS and other platforms that were not built to do so. Learn how to think of e-commerce and the use of traditional association platforms differently and how to decouple the store or marketplace from legacy systems to provide a great buying experience for the user. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies


Tue 5/31 at 1 p.m. – The Resignation of Old Ideas: Offsetting Challenges of Association Management

There are several ways to streamline a process that includes various approaches and modern business technology platforms that help organizations thrive. Learn which techniques can you apply to your association. Hear how to optimize association management processes and support the next generation of leaders. More info/register.

Host: Meeting Expectations

Presenters: from Meeting Expectations: Karl Kirsch, CAE, Vice President; Amanda Hammerli, CMP, Association Manager; Amelia Neiger, Education Specialist; and Joey Sirmons (Moderator), Director, Multimedia Production


Tue 5/31 at 2 p.m. – Breaking Through the Bamboo Ceiling in the Meeting and Events Industry

It’s been more than a year of conversations and awareness around the Asian American and Pacific Islander (AAPI) communities and the challenges that continue to be experienced. There remains, however, a proverbial “Bamboo Ceiling” for AAPI individuals still challenged by underrepresentation and lack of inclusion and voice in visible and critical industry leadership positions. Learn about their experiences and develop thinking and actions to learn to create inclusion for the AAPI and other underrepresented groups in our industry. 1 CMP credit. More info/register.

Host: MPI

Presenters: Gary Murakami, CMP, CMM, DES; Elaiza Shepherd; Joan Eisenstodt; Jenny Ng, CMP; Charlene Liu, CMP, DMCP


Wed 6/1 from 7 to 11 a.m. – Webinar Days 2022

Two days packed with inspiration and practical advice to, and from, the webinar makers, the marketing professionals and the marketing leaders who are transforming the way companies communicate, relate and connect with their audiences in webinars and digital events. The time is now to finally orchestrate webinars and digital events in your marketing stack. More info/register.

Host: TwentyThree


Wed 6/1 at 11 a.m. – Live Q&A: Introduction to the Metaverse for Business Events

The Metaverse is coming. How and when will it impact your business events? Stas has built numerous successful businesses, and his perspective on the timing and use cases for immersive experiences may help answer your most pressing metaverse questions. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Stas Zaslavsky, CEO of immersive experiential platform Vii


Wed 6/1 at 12 p.m. – AWTC Lunch Meet-Up (Bethesda MD)

Join an intimate, in-person lunch with Cynthia De Jesus (Association Analytics), Diane Harris (Association for Financial Professionals), Gayathri Kher (FusionSpan), and Tori Miller Liu (American Speech-Language-Hearing Association). We’re keeping things small and capping registration at 12 people. We ask that you be fully vaccinated and we will abide by local masking policies. Lunch is on your own. Location: Bethesda MD. More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 6/1 at 12 p.m. – Navigating the “New Normal” Workforce

Some say the Great Resignation is actually the Great Reassessment. People are re-evaluating their work-life balance, commute, culture, and careers. Learn how an employee-centric culture can create the kind of engagement where people think twice about exiting stage right. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Shira Lotzar, Chief Engagement Officer of Purposeful Hire


Wed 6/1 at 1:30 p.m. – Keeping Your Members Engaged from Onboarding Through Renewal on Your Membership Site

Learn how to experience your website and membership site through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Membership Website UX Specialist


Thu 6/2 from 7 to 11 a.m. – Webinar Days 2022

Two days packed with inspiration and practical advice to, and from, the webinar makers, the marketing professionals and the marketing leaders who are transforming the way companies communicate, relate and connect with their audiences in webinars and digital events. The time is now to finally orchestrate webinars and digital events in your marketing stack. More info/register.

Host: TwentyThree


Thu 6/2 at 11 a.m. – The Digital Ecosystem Approach: How It’s Shaping The Future For Associations

To achieve member satisfaction, associations must evolve their everyday tools by selecting software that integrates so they can leverage member data and track member engagement in real-time. When tools and technology are able to communicate and interact with one another, it creates a digital ecosystem, the way of the future—and the present. It provides freedom and flexibility to choose tools and technology that work best for your association while facilitating a centralized hub for member data. Hear about practical examples so you can feel confident as you begin to form your digital ecosystem. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Wicket Co-founder and CEO, Jeff Horne


Thu 6/2 at 12 p.m. – Pivot-Proof Your Event Planning Ride

The events industry has been on a wild ride over the past two years. From in-person to virtual to hybrid, and back again, it’s no wonder we feel like we haven’t gotten off the rollercoaster. It’s time to step off the carousel and talk about planning in the new normal. Your attendees depend on your expertise, so you don’t want to miss any industry updates while you’re creating seamless networking and engagement opportunities. Learn pro-event planning tips and ensure that no attendee is left behind. 1 CAE credit. More info/register.

Host: Pathable

Presenter: Ross Sawai, Vice President, Sales and Business Development, Community Brands


Thu 6/2 at 1 p.m. – Improving Online Conference Engagement Through Meeting Design: A Case Study

How do you deliver not just great, relevant content for online conference attendees, but how do you also allow attendees to really engage with that content and with each other? How do you break away from a more typical “sit and listen” model to one that is more active and participatory? Join us for a frank, behind-the-scenes conversation about the evolution and ultimate delivery of the 2022 ACT Conference. The case study will feature input from a partnership that brought it all together. 1 CAE credit. More info/register.

Host: EVA

Presenters:

  • Lee Gimpel, President, Better Meetings
  • Ginny Winkworth. Program Manager, Agents Council for Technology (ACT)
  • Vinnu Deshetty, Event Tech Advocate, EVA

Thu 6/2 at 2 p.m. – Member First Design

Explore how ASAE’s recent member-focused design exercises helped them break the cycle of designing systems for staff rather than members. Hear a lively exchange between ASAE and their consulting partner Yes& on how they worked closely together to reveal their truths and impact their members. This approach could be applied by your organization to solve members’ true problems to accelerate your mission, discover the problems members face completing “jobs to be done” while using association systems and how to solve them, give members what they need rather than what you think they need, and understand how to design systems that meet member needs. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE
  • Amy Hissrich MA, CAE, Vice President, Global & Web Strategy, ASAE
  • Tracy Betts, Senior Vice President Digital Innovation, Yes&
  • James Marquis, CIO, 501Works

Thu 6/2 at 2 p.m. – The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World

“Digital fatigue” is just another way of saying people are tired of boring marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging and authentically human. Maybe even fun. Hear about a new vision for audience engagement in a digital-first world, including having an audience centric approach to webinars and events, moving from presentations to serialized programs, personalizing content experiences, and turning audience engagement into data that converts. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing at ON24


Fri 6/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/3 at 4 p.m. – ASAE Member Benefits: Make the Most of Your Membership

Hear about ASAE resources members have used to excel in association management. By the end of this session, you will be prepared to explore all ASAE membership and network have to offer and be familiar with opportunities to expand your network and pursue professional development. More info/register.

Host: Fridays@4

Presenter: American Society of Association Executives (ASAE) Member Relations Manager Vanessa Gonzalez-Leyva


Tue 6/7 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Wed 6/8 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Wed 6/8 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Join us as we share tips for formulas for creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 6/8 at 2 p.m. – How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

LinkedIn is the most impactful professional network in existence. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including embracing and positioning your association’s value proposition on LinkedIn; strategies for Groups, Events, Company Pages and connection outreach; planning for content that connects; building bridges to new association revenue opportunities; and why your team’s individual posts impact hiring and talent acquisition. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Larry Eason, Senior Strategist
  • Colleen McKenna, CEO and Founder, Intero Advisory

Thu 6/9 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Thu 6/9 at 1 p.m. – Learning, Practice, and Credentials: Building a Virtuous Cycle for Your Learning Business

Your learning business can support learning’s cyclical nature by connecting it with practice and credentials, creating a virtuous cycle that benefits your learners and your learning business’s reach, revenue, and impact. Learn why, if you offer education, practice, or credentials, expanding to offer the others makes logical and business sense. Explore how to create effective practice opportunities, look beyond competencies and consider outcomes when creating credentials, and use the Learning Business Maturity Model to act on the opportunity for your organization. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning


Fri 6/10 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Villy Savino, Vice President of Technology Transformation for CoreNet Global


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Ronald Diel via Unsplash

Association Brain Food: 5.20.22

The weekly list of free educational events and resources for the association community…

dirt trail in the spring woods – inspiration for my weekly list of free educational events and resources for the association community

Keynote speakers. In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. Do keynotes influence the decision to attend? They point out the usual problem with keynote selection and suggest other ways you can use your keynote budget.

Promoting credential value. MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. They suggest ways to promote the value of credentialing to both audiences.

You are not who you were. Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. “You are no longer burdened by the past—legacy work, relationships, or notions of your future. The old you is dead—the new you is yours for the making… If you had to invent your association today, what would be similar and different to your current association?” I agree. Don’t be a weenie craving for ‘normal.’ Become the association your members (not just your board) need now and in the future.

Online community. Speaking for myself, even lurkers appreciate online communities—it’s the membership benefit I value most. Nimble AMS lays out a useful plan for launching and managing an online community.

Job qualifications. Wes Trochlil of Effective Database Management calls foul on the four-year college degree requirement for some association positions, particularly database management. College is not the only path intelligent people take to successful careers, yet so many associations insist on only considering college graduates. Phooey.

iPaaS. Wonky technology can be really exciting when you get a sense of the potential it can deliver. That’s why I love seeing this article by Ernie Smith at Associations Now about integration platform as a service aka iPaaS. This will reduce costs and open up possibilities for associations of all sizes.

Must-have technology. Personify describes the five software platforms every association, even tiny ones, should have. They also advise what to look for when researching each platform.

Quick hits

Best practices on amending bylaws. (Jim Slaughter, Law Firm Carolinas)

Move your organization from wait-and-see to a chance-to-lead. (Daniel Burrus)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Friday night, we started with steamed Pirate Pearls oysters. For a dipping sauce, I added lemon juice and hot sauce to browned butter. Then, for dinner, life just kept getting better with stuffed flounder. Not really stuffed, but topped with a mix of spinach, cream cheese, parmesan, parsley, garlic powder and Italian and panko breadcrumbs.

On Sunday, lamb stroganoff. Long ago, I started with this chicken stroganoff recipe but now make it with ground lamb. I use onion instead of shallot, unless I have shallot hanging around; add smoked paprika, cayenne pepper and Worcestershire sauce; and omit the tomato. I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. On the side, broccoli roasted with garlic powder and then topped with lemon juice and parmesan.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/20 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 5/20 at 4 p.m. – Making the Most of Your Network: You’ve Built Your Network, Now Use It

Join us as we discuss the next steps to take after you’ve built your network. I’ll share tips on how to utilize your network to benefit you. I’ve helped professionals at every level get over their “networking fears” and will share how you can too. More info/register.

Host: Fridays@4

Presenter: Sara Bustard, CAE


Mon 5/23 at 1 p.m. – Compliance is the Starting Block, Not the Finish Line

In the 30-Minute Monday series, a subject matter expert and moderator sit down for a hard-hitting, jam-packed conversation about the topics you need to know to start your week. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level. 0.5 CMP credit. More info/register.

Host: MPI


Mon 5/23 at 1 p.m. – SEO for Nonprofits (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Brian Loebig

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 5/24 at 11 a.m. – Ads & Email: Better Together

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Hear about the ins and outs of email mapping campaigns, sending automated emails triggered by website behavior and/or intent signals, and GDPR-friendly ways to reach your unsubscribers. More info/register.

Host: Aidan Augustin, President & Co-founder, Feathr


Tue 5/24 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch

This month’s topic is discussed in this Collaborate thread. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. 1 CAE credit. More info/register.
Host: ASAE Component Relations and Volunteer Management Section Council


Tue 5/24 at 12 p.m. – Town Hall Session: Applying ASAE’s Drivers of Change in Education Planning

Hear from the ASAE Foundation’s Foresight Works Advisory Group members about the Drivers of Change, research-based trends that are particularly relevant to associations and how are associations using them. Participate in a discussion about those most relevant to education planning. 1 CAE credit. More info/register.

Host: ASAE Professional Development Advisory Council


Tue 5/24 at 12 p.m. – Now & Next: Attendee Trends & the Future of Events

Join us as we dig into data, showcase trends, and immerse event professionals into what’s emerging and what’s next in attendee behaviors, events, and shared experiences. Learn how data and trends are transforming and informing the future of events, tech options that are changing the face of events, and how to hit your benchmarks in a world of new opportunities. 1 CMP credit. More info/register.

Host: EventMB

Presenters:

  • Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri
  • Caryn Mambro, Chief Creative Officer, Opus Agency
  • Ashley Anderson, Senior Strategist, Opus Agency
  • Angela Tupper (moderator), Branded Content Editor, EventMB

Tue 5/24 from 12:10 to 3:00 p.m. – Event-Led Growth Summit

Everything we knew about the world—and the world of events—completely changed in 2020. We rethought work. We reimagined communication. And we aren’t going back. Your future marketing growth starts with events. Virtual and hybrid events not only help forge deep connections, but also have the power to impact your funnel, your pipeline, and the future of your business. That’s the power of Event-Led Growth, and we’re going to teach you everything you need to know about it. More info/register.

Host: Airmeet


Tue 5/24 at 1 p.m. – Prioritizing Policies for Remote Work Effectiveness

Like most organizations at that time, COVID-19 forced NACE to pivot from an in-person office to a fully remote workforce. As the pandemic lingered, Shawn saw the value of keeping their workforce permanently remote. As NACE intentionally transitioned to a fully remote team, Shawn knew updated policies and processes were critical to ongoing remote success. In this “fireside chat,” Shawn will share why NACE made the intentional transition to fully remote, why he prioritized updating NACE’s policies and processes, and what key policies he believes were most critical for his team’s success. Don’t miss your opportunity to ask Shawn questions and learn best practices you can apply to your organization. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Shawn VanDerziel, Executive Director at the National Association of Colleges and Employers (NACE)


Tue 5/24 at 1 p.m. – Meetings Outlook

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI


Tue 5/24 at 1 p.m. – Why Every Association Should Consider a Docuseries

Hear key industry insights learned while designing, creating and executing an association docuseries content model. Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dan Stevens, President, WorkerBee.TV


Tue 5/24 at 2 p.m. – How to Get Ready for Google Analytics 4

If you haven’t heard, GA4 has turned Google Analytics on its head with changes to the user interface, data model, capabilities, implementation, and more. Learn about the key differences between Universal Analytics and Google Analytics 4, why you should install Google Analytics 4 now, how to transition from Universal Analytics to GA4, and what you need to do to get the most out of the powerful new features in GA4. 1 CAE credit. More info/register.

Host: Matrix Group


Tue 5/24 at 2 p.m. – What The Next Generation of Members Want to Hear from Your Association

Learn what the data says about associations who have found ways to attract the next generation and those that have not. Hear about communication preferences and expectations of millennials, how a personalized and authentic approach to marketing will help associations reach these new potential members, and how to collaborate with your community to co-create content that resonates. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Colby Horton, founder and CEO of Association Briefings
  • Frank Humada, Chief Business Development Officer at Association Briefings
  • Michael Hoffman, CEO and co-founder of Gather Voices

Tue 5/24 at 3 p.m. – Benchmark your Employee Benefit Package to Retain and Attract Talent

Get an overview of benefits benchmarking and the impact your employee benefits can make on employee retention and talent acquisition. We’ll discuss, costs, plan designs and various other key metrics to be aware of. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dario Campolattaro, Regional Employee Benefits Platform Leader, Hilb Group


Tue 5/24 at 3 p.m. – Member Retention: Engaged Members Retain Themselves

Find out why retention is not a communication channel but an engagement channel, how to figure out the lifetime value of your members, how much to invest in your members to retain them, and how to engage members so that they retain themselves. More info/register.

Host: Grype

Presenter: Chris Vaughan, Chief Strategy Officer and Non Profit Membership & Marketing Consultant at Sequence Consulting


Wed 5/25 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies currently being implemented by associations. Get a first look at the key strategies associations believe are critical to success and why they are so essential to the future of associations. Hear about the principal challenges facing association strategy as the sector continues to change in relation to current events. Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Artesha Moore, FASAE, CAE, President & CEO of Association Forum
  • Donna Oser, CAE, CEO of Michigan Society of Association Executives
  • Dean West, FASAE, president of Association Laboratory

Wed 5/25 at 11 a.m. – Putting Customers at the Center of Your Event Data Strategy with Sentiment Analysis

Traditional efforts to capture sentiment data that focus on one or two metrics like Net Promoter Scores can fail to be as customer centric as modern organizations need them to be. Learn how to use a combination of figures and open-ended feedback to gain more impactful insights about your audience, better evaluate event performance, and get stakeholders on board with your plans. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gary Coombs, CTO of IMEX


Wed 5/25 at 12 p.m. – MPI Association Professionals Hot Topic Chat: All Things F&B

Join MPI’s Association Professionals Community Council as we discuss all things food and beverage, including new F&B trends, creative ways to deal with price increases, COVID mitigation strategies and more. More info/register.

Host: MPI


Wed 5/25 at 12 p.m. – The Special Ingredient: Association Project Management The pandemic, the economy, Ukraine—there’s no doubt that associations are in the midst of a changing workplace. Members are asking for more with fewer resources. Handling this changing landscape and shifting priorities is a challenge in the easiest of times—let alone when we are thrown into crises. Learn how incorporating project management principles into association operations may help streamline even the smallest project. She will share resources and best practices to help you implement project management practices in your association. 1 CAE credit. More info/register.

Host: Association xChange

Presenter: Hannah Alleman, Executive Director of Ignite Solutions at the Household Consumer Products Association


Wed 5/25 at 12 p.m. – International Associations Advisory Council Book/Podcast Club: Netflix’s Emily in Paris

In our second installment, the Book/Podcast Club discusses the Netflix hit show Emily in Paris. This television series is a fascinating look at how cultural differences between France and America affect not only the workplace but also social experiences. Join us for a lively discussion about marketing and culture based on this TV series. Don’t have Netflix, no problem, everyone is invited. More info/register.

Host: ASAE International Associations Advisory Council


Wed 5/25 at 1 p.m. – The Alignment Conversation: Tools to Help You Align DEI Investments to Business Needs

Leaders often ask their teams to “make the business case for diversity” without fully grasping the concept. Even with data to support the investment of time, resources and money, they’ll delay commitment because Diversity, Equity and Inclusion is often perceived as the “right thing to do” rather than an innovative advantage. Learn about resources that assist with aligning your investments and business needs, the importance of stakeholder buy-in at all levels across the workforce, what it means to make the business case for diversity, and how to measure impact and application to achieve ROI. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Zoe Moore, Diversity Practitioner, Consultant and Strategist, Hospitality Equity
  • Greg DeShields, CDE, CHE, Executive Director, Tourism Diversity Matters

Wed 5/25 at 1 p.m. – How to Build Hype for a Can’t-Miss Event

How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event? Hear tried and true advice on the do’s and don’ts of event website design, tips for ticketing and pricing your events, perfecting your promotional mix, and reassuring attendees of safety as you return to in-person. More info/register.

Host: American Marketing Association

Presenters: Dara Burg, Senior Associate of Events Marketing, Robin Clark, Senior Manager of Event Marketing and Trade Shows, and Emily Dick, Director of Demand Generation, Cvent


Thu 5/26 at 8:30 a.m. – A World Beyond AMS (Washington DC)

Join a conversation around the future of association tech. Companies across the globe have benefited from unprecedented R&D funding in mainstream SaaS tools. Why are associations content with narrowly focused, proprietary, outdated technologies? Sidecar is charting a new course: building a component-based, integrated network of market-leading apps that are not unique to associations. The best part about this project? We’re giving away the blueprint for free. Open to association and AMC staff members. Location: Washington DC. More info/register.

Hosts: Blue Cypress + Sidecar


Thu 5/26 at 11 a.m. – Association/Nonprofit Board of Directors: Governance, Risk Management & Training

Learn how to better equip board members and directors for success in their roles and ensure the board continuously works to promote and obtain the mission of the organization. Hear about fiduciary duty considerations and challenges, and appropriate conflict of interest management. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rich Bar, Partner, Nonprofit Practice Leader, GKG Law


Thu 5/26 at 11:30 a.m. – The Crash Course in Event Tech Is Over. So, What’s Next?

Event professionals in the scholarly industry faced a steep learning curve these past two years. From learning about virtual conferencing on the fly, to shepherding presenters and attendees through brand new meeting platforms, this era of event management has brought no shortage of challenges. While “how to hybrid” is still an elephant in the room, the event tech environment has stabilized considerably in recent months. Get an honest look at the impact that the crash course in event tech has had on all of us. And we’ll pull out our metaphorical crystal ball in an attempt to predict the next big shift that scholarly meetings could face. More info/register.

Host: Ex Ordo


Thu 5/26 at 2 p.m. – Top 5 Digital Sponsorships That Engage Sponsors AND Members

Learn how much the needs of members and sponsors have changed—and for the better. The past was about brand advertising. The shift to content marketing has opened up models that are good for BOTH members and sponsors. We will review five models that are growing in popularity with associations and helping to engage members and grow digital non-dues revenues. More info/register.

Host: Non Dues-a-Palooza

Presenter: Dan Stevens, President of WorkerBee.TV


Thu 5/26 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Supervision and Accountability

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues. However, if we start with answering underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. In this workshop series, we will explore how four key culture decisions impact technology decisions for the hybrid workplace. What new systems will you create to manage supervision and accountability? How has the pandemic changed how you use your performance management system? 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, founder, Propel


Thu 5/26 at 5:30 p.m. – The Virtuous Cycle of Events and Community-Building (Arlington VA)

Events are a great place to build and strengthen community. But how do we craft events that foster community and how do we build communities that drive successful events? How do we adapt to online and hybrid gatherings or re-adapt to in-person events? How do we tweak events to turbocharge their effectiveness vis-à-vis community development, networking, learning and engagement? Join us for a fun, participatory and insightful session that blends effective best practices with actual hands-on demonstrations of ways to improve your own events and foster community at the same time. Location: Arlington VA. More info/register.

Host: CMX Connects DC

Presenter: Lee Gimpel, founder of Better Meetings


Fri 5/27 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Wed 6/1 at 12 p.m. – AWTC Lunch Meet-Up (Bethesda MD)

Join an intimate, in-person (yay!) lunch with Cynthia De Jesus (Association Analytics), Diane Harris (Association for Financial Professionals), Gayathri Kher (FusionSpan), and Tori Miller Liu (American Speech-Language-Hearing Association). We’re keeping things small and capping registration at 12 people. We ask that you be fully vaccinated and we will abide by local masking policies. Lunch is on your own. Location: Bethesda MD More info/register.

Host: Association Women Technology Champions (AWTC)


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Ann via Unsplash

Association Brain Food: 5.13.22

The weekly list of free educational events and resources for the association community…

barred owl sitting on a tree branch – inspiration for my weekly list of free educational events and resources for the association communityInnovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming.

Cohort programs. WBT Systems explains why cohort programs are popping up all over the web. They sound alluring—progressing through a course with a cohort of peers and alumni mentors—but intense too. Cohorts last only a few months, although some programs provide longer access to the community. See if cohort programs are something your market might be interested in.

Event community. Associations put a ton of effort into planning and promoting events, then do little to keep attendees connected as a community and to the association after the event is over. Event Mobi explains how technology can help you build a year-round community and content hub for attendees. But they say technology alone is not enough, you should invest in people and a plan too.

Metaverse. It’s not going away, so you might as well figure out what the metaverse is all about. Aaron Frank offers one of the best introductions I’ve read in his article on how to explain the metaverse to your grandparents.

Decisions. Noah Cherry provides an interesting perspective on decisions. He says you should consider the journey past the fork in the road (the decision point). Which journey do you see yourself on? If you don’t want to take the steps required for one path, then a different choice is probably better for you.

AMS (r)evolution. Empowered Margins sat down with 70 developers to get their thoughts on all things AMS, such as integration, APIs, security, ecommerce, data visualization. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS.

Quick hits

You’ll find lots of minor and major gold nuggets here: 103 bits of advice I wish I had known. (Kevin Kelly)

Green noise—“a gentle, fuzzy stream of nature sounds”—is the secret weapon to doing deep focus work, like reading and writing. (Amelia Tait, Penguin UK)

Good eats

Skip down to the list of free educational events if you prefer takeout.

It’s not exactly a spring dinner, but I couldn’t resist this Leite’s Culinaria recipe for filet mignon with a chanterelle marsala sauce. Before you get too envious, I used chicken thighs instead of filet mignon and a mix of shiitake, cremini and oyster mushrooms for the chanterelles. Wow, fantastic.

On the side, the last of this year’s Brussels sprouts sautéed with bacon, red bell pepper, red onion, jalapeno and garlic, and baby yellow potatoes roasted with butter, olive oil, rosemary and garlic powder.

An easy recipe for a bold fish, in this case, Spanish mackerel: a glaze made with hoisin sauce, salaam oelek (chile paste), soy sauce and sesame oil. After pulling the glazed and baked fillets out of the oven, sprinkle them with sesame seeds. On the side, zucchini, yellow squash, red onion, red bell pepper and sweet pepper sautéed and then tossed with a southeast Asian-inspired pesto.

We enjoyed poor man’s lobster aka monkfish last week. I treated it like lobster, baking the fillet with butter, lemon juice and Aleppo pepper flakes. On the side, an asparagus sauté with red onion, garlic and herbes de Provence, and cauliflower roasted with red onion and Greek seasoning.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 5/13 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Tadu Yimam, Vice President, Digital Engagement, NACUBO

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 5/13 at 12 p.m. – 2022 Tech Trends Report Briefing: Metaverse, AR/VR & Synthetic Media

Hear a special briefing on key findings from the Metaverse, AR/VR & Synthetic Media section of our 2022 Tech Trends Report, which identifies new opportunities for growth and potential collaborations in and adjacent to your business. We also highlight emerging or atypical threats across most industries. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute


Fri 5/13 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/13 at 4 p.m. – Thinking with the Future in Mind: Avoiding Short-term Decisions that Create Long-term Problems

Are we modernizing our governance and business models for a new century? Association leadership must take intentional action to overcome long-term traditions and orthodoxies that avoid moving forward in a remarkably changing world. Time to stop blaming staff, volunteers, and boards for resisting change. More info/register.

Host: Fridays@4

Presenter: Michael Butera, founder/CEO of Association ActiVision


Mon 5/16 at 1 p.m. – Integrated Sustainability

In the 30-Minute Monday series, a subject matter expert and moderator sit down for a hard-hitting, jam-packed conversation about the topics you need to know to start your week. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level. 0.5 CMP credit. More info/register.

Host: MPI


Mon 5/16 at 1 p.m. – Bridging Generations through Volunteering (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Holly Notcutt

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 5/17 from 9:30 a.m. to 1:05 p.m. – Event Experience Summit

We’re gathering the world’s most innovative #EventProfs for two days of mini masterclasses and networking—all from the comfort of your home or office. Transform uncertainty into opportunity by immersing yourself with the most innovative minds, content, and resources our industry has to offer. This is your fast-track to the future of event experience. Sharpen your skills and learn actionable ways to build, operate, and scale powerful experiential programs in 2022 and beyond. CMP credits. More info/register.
Host: Bizzabo


Tue 5/17 at 12 or 12:30 p.m. – Navigating Internal Investigations at Nonprofit Organizations

Conducting an internal investigation—whether in response to a whistleblower complaint or a government inquiry, or spurred by your human resources department—can expose your organization to significant liability, reputational harm, and distraction from your mission. Learn how to effectively prepare for and conduct investigations in a way that minimizes risk to the organization, and hear about best practices and policies you should have in place, considerations regarding outside and in-house counsels’ roles, and the nuts and bolts of conducting an effective investigation. Location: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • George E. Constantine (moderator), Partner, Venable LLP
  • Eric S. Berman, Partner, Venable LLP
  • Doreen S. Martin, Partner, Venable LLP
  • Jesse Raben, General Counsel and COO, The Trust

Tue 5/17 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 5/17 at 1 p.m. – Leading Your Internal Team Through Major Technology Projects

A successful technology implementation project depends on more than just the technology you select. It also hinges on how well your internal team partners with your chosen vendor. That partnership has to be managed—often on top of the existing full-time job your internal project lead already has. Learn strategies for successful internal project management for technology projects, how to set and reinforce realistic project expectations with key stakeholders/team members, and how to vet which vendor’s project management practices are the best fit for your association, and what kind of support you should expect from a qualified partner. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jenifer Alonzo, Association Practice Lead, Fíonta
  • Julia Kelmers, Workforce Operations Manager, Fíonta
  • Gale Mamatova, Director, Project Management Office, Fíonta

Tue 5/17 at 2 p.m. – Core Strengths: Results Through Relationship Intelligence

Doesn’t it seem like some trainers, facilitators, managers and teams make “it” happen, no matter what “it” is? Even in uncertainty or times of crisis, they find a way to turn opposition into opportunity. They transform the stumbling blocks of conflict and misunderstanding into stepping stones for success and light bulb moments. For these high achievers, building collaborative relationships is priority one. Whether in-person or dispersed, they understand that members of their teams and participants in their sessions can go further when aligned together. The good news is that you, too, can leverage the power of relationships and drive results. More info/register.

Host: Fridays@4

Presenter: Michael Brown


Tue 5/17 at 3 p.m. – Automating Grants Management and Accounting

Get an overview of the general grant lifecycle which is typical for federal, state, and foundation related grants, the different types of cost allocation methods that can be used to charge donors for reimbursements, and passthrough grants or subawards to grantees. Find out where manual procedures can be automated to save time and reduce errors, and what key features to look for when evaluating a grants management solution. 1.5 CAE credits. More info/register.
Host: U.S. Transactions Corp.

Presenter: Mike Canniff, CEO, PyanGo


Wed 5/18 from 10:30 a.m. to 2:45 p.m. – Event Experience Summit

We’re gathering the world’s most innovative #EventProfs for two days of mini masterclasses and networking—all from the comfort of your home or office. Transform uncertainty into opportunity by immersing yourself with the most innovative minds, content, and resources our industry has to offer. This is your fast-track to the future of event experience. Sharpen your skills and learn actionable ways to build, operate, and scale powerful experiential programs in 2022 and beyond. CMP credits. More info/register.

Host: Bizzabo


Wed 5/18 at 11 a.m. – Live Q&A: Growing Digital Communities with Events

How do you build a stronger member community using in-person, hybrid, and virtual events? How often do your customers and partners want to engage with you? 1 CMP credit. More info/register.

Host: PCMA

Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal


Wed 5/18 at 12 p.m. – The Path to Learning Business Maturity

In a world where competition, learner expectations, and the need to deliver real impact have increased dramatically, learning businesses must take their operations to a new level of maturity in order to thrive. Learn about a free resource that can help you do just that—the Tagoras Learning Business Maturity Model, its components, and how learning businesses can—and do—implement the model in a way that puts them on a clear, measurable path to greater maturity and, by extension, greater reach, revenue, and impact. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb, Celisa Steele, and Josh Goldman of Tagoras


Wed 5/18 at 1 p.m. – Sustainability: Back on the Front Burner

Many feared the pandemic would put important meetings and conventions issues such as sustainability on the back burner as the industry recovers from its massive shutdown. News flash: Green meetings are still a high priority with meeting planners and the organizations they work for. Hear about the status of sustainable meetings, how the pandemic era has impacted green meetings, and learn actionable strategies to implement sustainable practices at your meetings and events, from basic to beyond. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Nancy Zavada, Founder & President, MeetGreen


Wed 5/18 at 1 p.m. – Best of Both Worlds: Mastering Hybrid Work Environments

As we continue to adapt to the ongoing pandemic, we can count on one constant: hybrid work is here to stay. The Great Resignation is proving that employees have little tolerance for hasty returns to our offices. Employers, too, have seen that remote work doesn’t just work—it offers measurable benefits. Now the challenge for association leaders is this: maintaining productivity, security, and engagement as we settle into hybrid work. Learn how your organization can refine its approach to hybrid work and capitalize on the benefits that both in-office and remote work have to offer. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Heinan Landa, Founder, and David Campbell, Chief Operating Officer, Optimal Networks


Wed 5/18 at 1 p.m. – Deeper Not Distracting: Using Technology For Connecting

Hear about ways to embrace technology for meetings and events to create deeper connections not distractions. As sexy as some of the latest technology tools are, you may not need all the bells and whistles. Find the balance between what you need versus what your board wants. We’ll go beyond the challenges the hospitality industry faces with attendee engagement and talk about viable technology solutions for engagement for face-to-face, hybrid and virtual events. Determine whether it’s the technology itself that poses the challenges or if it’s how the technology is used. You’ll leave this session with fresh ideas and a little lighter knowing that there are solutions at your fingertips. 1 CAE credit. More info/register.

Host: EVA


Wed 5/18 at 2 p.m. – How to Successfully Work Together Across Generations When Apart

Unlike the generations before them, Gen Z is entering the workforce accustomed to working remotely. Between growing up with smartphones and having their schools require laptops to complete assignments, they are seemingly primed for remote work. Yet, many studies today are reporting that it’s the older generations who prefer working from home. What can a leader do to bridge that gap? Hear about strategies and tactics designed to help bridge the generational divide as it relates to working remotely. We will also bust some common myths and misconceptions surrounding generational attitudes and behaviors around working remotely. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/18 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Hear tips for: creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 5/18 at 2 p.m. – How Associations Can Successfully Deliver Digital Revenue

Hear panelists discuss the strategy, ideas and implementation of successful digital programs that generate revenue for their organization. Explore the relationship of online brand and professional presence, and the impact it can have on membership, attendance, education and non-dues revenue opportunities. Learn the importance of the digital/tangible relationship, how revenue strategy can inform tech and platform decisions, how to position and implement new ideas before they become old concepts, and where business development efforts can take a leadership role in your organization’s digital health. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Kimberly Bottom, Feathr, Senior Account Director
  • Evan O’Neill, Feathr, Associate Director of Sales
  • Jay Ablondi, IHRSA, Executive VP of Global Products
  • Jimmy Bechtel, Society for Clinical Research Sites, Vice President, Site Engagement

Thu 5/19 at 11 a.m. – Return to Live: New Secrets Revealed

With the return to live events, we’re sharing our most guarded secrets about one of the most popular event technologies, the event app. Find out what you don’t know about event apps, how they make hybrid event production easier, and how to find the best event app for your events. Learn how attendee expectations have changed, what hybrid really means and where your event app comes in, how event apps can enhance storytelling at your events, and how to get your event app to work harmoniously with your tech stack. More info/register.

Host: Event Mobi

Presenter: Thorben Grosser, VP of Product Marketing & Events


Thu 5/19 at 11 a.m. – 5 Non-Negotiable Web Strategies Every Association Needs in 2022 & Beyond

It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. Learn about the top five non-negotiable web strategies associations must implement today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Ray Van Hilst, Director of Client Results, and Chris Bonney, Director of Client Relationships, Yoko Consulting


Thu 5/19 at 11 a.m. – Community Ambassadors: What They Do and Why You Need Them

Community ambassadors help spread the vision of your community, bringing other members onboard while sharing their time, insights, and the critical role ambassadors play in your community’s success and how you can create an impactful community ambassadors program. More info/register.
Host: Hivebrite

Presenters:

  • Sarah Rapp, Direction, Alumni and People Engagement, JA Worldwide
  • Tessa Kriesel, CEO & DevRel Coach, Devocate
  • Lucia Manzo, Head of US Operations, Hivebrite

Thu 5/19 from 11 a.m. to 2 p.m. – Event Tech Innovation Summit 2022

Keeping up with the rapidly changing event tech landscape is hard, even for the most tech savvy event professionals. This virtual summit provides you with a clear overview of the most exciting new event tech tools and offers a glimpse of how technology will support events in the future. CMP credits. More info/register.

Host: Event MB


Thu 5/19 at 12 p.m. – Inclusive and Engaging Virtual Meetings

Learn the key secrets to having meeting participants say, “I have more energy (rather than less) after a 45-minute meeting with you!” and the six-step ENGAGE method to solve your virtual meeting challenges. Help your team communicate effectively, easily complete work, and raise morale when you can’t be in the same room. More info/register.

Host: OpenSesame

Presenter: John Chen, CEO of Engaging Virtual Meetings, Author, Producer, Speaker


Thu 5/19 at 12 p.m. – Wellness at Work: Building Resilience by Supporting Mental Health

Join a discussion on building mental health resilience in the workplace, including self-care tactics to help prevent burnout, individual methods to build resilience, how organizations can support employees’ mental wellness, and what the future of work means for workplace wellness. More info/register.

Host: The Diversity Movement

Presenters:

  • Kaela Sosa, CDE, Curriculum & Programming Manager, The Diversity Movement
  • Debbie Granick, Psychiatric Nurse Practitioner/Licensed Clinical Social Worker
  • Enrique Rubio, Founder, Hacking HR
  • LaTonya Wilkins, Founder, Change Coaches

Thu 5/19 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/19 at 1 p.m. – Reserve Funds (Associations & Nonprofits): 3 Major Considerations for Management and Board Members in 2022

Learn why it’s important for organizational sustainability to establish and maintain reserves. Find out what methodologies are best to use to determine the size of reserves that are appropriate to your organization. Hear about IPS and how it helps. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Leslie D. Irby, Relationship Manager, Vice President, Rembert Pendleton Jackson


Thu 5/19 at 1 p.m. – Preparing and Writing he Self-Study: Shoulda, Woulda, Coulda (MAACME Chats)

A virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education (MAACME)


Thu 5/19 at 1 p.m. – Event Horizons: The Future of Hosting Amazing Virtual, In-Person, and Hybrid Events

Hear about recent virtual, in-person, and hybrid events from industry professionals who will share their experiences, learnings, and tactical takeaways. Learn about in-person event programs that are worth showing up for, high-quality AV and production across all event types, how you can still make virtual events engaging, and what it means to be hybrid-ready in an ever-changing world. More info/register.

Host: Webex Events

Presenters:

  • Christina Torok, Marketing Product Leader, Webex Events
  • Emmanuel Gotsis, Webex
  • Nicole Paul, Chief Experience Officer, The DiJulius Group
  • Melissa Jones Clark, Director, Marketing, Meeting Tomorrow

Thu 5/19 at 1 p.m. – How to Turn Your Digital Events Into a Demand Generation Machine

Learn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments, build community, and drive long-term demand. From establishing the right strategy to enabling your sales team, join this discussion to get tips you can implement, to ensure your digital events generate interest and impact sales pipeline. More info/register.

Host: American Marketing Association

Presenters:

  • Dahlia El Gazzar, Lead Ruckusmaker, DAHLIA+Agency
  • Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method
  • Razan Zaghmout, Sr. Marketing Manager, Notified
  • Kathy Jordan, Marketing Strategist, KPJ Digital

Thu 5/19 at 2 p.m. – Demystifying AI: Tools, Tips, and Tricks

In this session, we will demystify the idea of AI and talk about practical applications of AI. Learn about inexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy, how to use AI to enhance your processes and make workflows less time consuming, and how to embark upon easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, COO, rasa.io


Thu 5/19 at 4 p.m. – ASAE Idea Swap: What Were You Thinking? Ethics in Association Management

We’ll use a series of scenarios to talk about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. We’ll also touch on the elements needed to ensure your association fosters ethical decision-making practices. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Rhea M. Steele, CAE, ODCP Chief of Staff, School Nutrition Association


Fri 5/20 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/20 at 4 p.m. – Making the Most of Your Network: You’ve Built Your Network, Now Use It

Join us as we discuss the next steps to take after you’ve built your network. I’ll share tips on how to utilize your network to benefit you. I’ve helped professionals at every level get over their “networking fears” and will share how you can too. More info/register.

Host: Fridays@4

Presenter: Sara Bustard, CAE


Tue 5/24 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch

This month’s topic is discussed in this Collaborate thread. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 5/24 at 12 p.m. – Town Hall Session: Applying ASAE’s Drivers of Change in Education Planning

Hear from the ASAE Foundation’s Foresight Works Advisory Group members about the Drivers of Change, research-based trends that are particularly relevant to associations and how are associations using them. Participate in a discussion about those most relevant to education planning. 1 CAE credit. More info/register.

Host: ASAE Professional Development Advisory Council


Tue 5/24 at 1 p.m. – Prioritizing Policies for Remote Work Effectiveness

Like most organizations at that time, COVID-19 forced NACE to pivot from an in-person office to a fully remote workforce. As the pandemic lingered, Shawn saw the value of keeping their workforce permanently remote. As NACE intentionally transitioned to a fully-remote team, Shawn knew updated policies and processes were critical to ongoing remote success. In this “fireside chat,” Shawn will share why NACE made the intentional transition to fully remote, why he prioritized updating NACE’s policies and processes, and what key policies he believes were most critical for his team’s success. Don’t miss your opportunity to ask Shawn questions and learn best practices you can apply to your organization. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Shawn VanDerziel, Executive Director at the National Association of Colleges and Employers (NACE)


Tue 5/24 at 2 p.m. – How to Get Ready for Google Analytics 4

If you haven’t heard, GA4 has turned Google Analytics on its head with changes to the user interface, data model, capabilities, implementation, and more. Learn about the key differences between Universal Analytics and Google Analytics 4, why you should install Google Analytics 4 now, how to transition from Universal Analytics to GA4, and what you need to do to get the most out of the powerful new features in GA4. 1 CAE credit. More info/register.

Host: Matrix Group


Wed 5/25 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies currently being implemented by associations. Get a first look at the key strategies associations believe are critical to success and why they are so essential to the future of associations. Hear about the principal challenges facing association strategy as the sector continues to change in relation to current events. Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Artesha Moore, FASAE, CAE, President & CEO of Association Forum
  • Donna Oser, CAE, CEO of Michigan Society of Association Executives
  • Dean West, FASAE, president of Association Laboratory

Wed 5/25 at 12 p.m. – MPI Association Professionals Hot Topic Chat: All Things F&B

Join MPI’s Association Professionals Community Council as we discuss all things food and beverage, including new F&B trends, creative ways to deal with price increases, COVID mitigation strategies and more. More info/register.

Host: MPI


Thu 5/26 at 2 p.m. – Top 5 Digital Sponsorships That Engage Sponsors AND Members

Learn how much the needs of members and sponsors have changed—and for the better. The past was about brand advertising. The shift to content marketing has opened up models that are good for BOTH members and sponsors. We will review five models that are growing in popularity with associations and helping to engage members and grow digital non-dues revenues. More info/register.

Host: Non Dues-a-Palooza

Presenter: Dan Stevens, President of WorkerBee.TV


Thu 5/26 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Supervision and Accountability

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues. However, if we start with answering underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. In this workshop series, we will explore how four key culture decisions impact technology decisions for the hybrid workplace. What new systems will you create to manage supervision and accountability? How has the pandemic changed how you use your performance management system? 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, founder, Propel


Thu 5/26 at 5:30 p.m. – The Virtuous Cycle of Events and Community-Building (Arlington VA)

Events are a great place to build and strengthen community. But how do we craft events that foster community and how do we build communities that drive successful events? How do we adapt to online and hybrid gatherings or re-adapt to in-person events? How do we tweak events to turbocharge their effectiveness vis-à-vis community development, networking, learning and engagement? Join us for a fun, participatory and insightful session that blends effective best practices with actual hands-on demonstrations of ways to improve your own events and foster community at the same time. Location: Arlington VA. More info/register.

Host: CMX Connects DC

Presenter: Lee Gimpel, founder of Better Meetings


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Philip Brown via Unsplash

Association Brain Food: 5.6.22

The weekly list of free educational events and resources for the association community…

cactus close up – inspiration for my weekly list of free educational events and resources for the association communityIn-house futurist. Take WBT Systems’ advice: become your association’s unofficial in-house futurist and you’ll be the most interesting person in the room. WBT describes how to become an amateur futurist and what’s in it for you and your association.

The future for chapters. Elizabeth Engel, CAE, at Spark Consulting talked with Peggy Hoffman and Peter Houstle of Mariner Management about the chapter benchmarking report they recently published with Billhighway. The interview captures the essence of the chapter challenges and opportunities facing associations today.

Small association survey. Although GrowthZone surveyed 300 associations of all sizes, 68% of those who participated have an operating budget of $1 million or less, so these survey results are especially relevant for small associations. The report covers a wide range of topics and includes participant comments on new initiatives, diversity practices (and impact), overcoming challenges, member advisory groups, lessons learned, and more.

Data strategy. In Associations Now, Mark Athitakis says, “The pandemic eroded much of the predictive power of associations’ past research. But new methods and closer attention to behavior can help.” Forget pre-, early and mid-pandemic data. Instead, take a deeper look at web and other behavioral analytics and send out frequent pulse surveys.

Sponsorship mindset. Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. He describes how the Society for Clinical Research Sites worked with their industry partners to create a successful monthly educational and networking program.

Online community selection. This guide from Wicket includes some handy resources to help you select the best online community platform for your needs: requirements checklist; comparison of the pros, cons and unique features of popular community platforms; and evaluation template.

Signals of coming change. Daniel Burrus says if you know where to look for disruptions, you can begin an “anticipatory journey” that gives your organization a competitive edge. He identifies three areas to explore for signals of “outside-in” change: new laws, competition and emerging technology.

Quick hits

LinkedIn is where it’s at these days. It continues to see record levels of engagement and its revenue is up by 34%. (Andrew Hutchinson, Social Media Today)

The TEA framework of productivity: managing your time, energy and attention. (Anne-Laure Le Cunff, Ness Labs)

This “most important century” series of blog posts argues that the 21st century could be the most important century ever for humanity—it’s a long or short read, depending on how deep you go. (Holden Karnofsky, Cold Takes)

Good eats

Skip down to the list of free webinars if you prefer takeout.

It might seem crazy to use yellowfin tuna for tuna noodle casserole but I only do it when I have yellowfin tuna in the freezer, and I only have it in the freezer if it’s in my seafood share while we’re on vacation—which happened twice in the past several months. So, if you want a decadently delicious version of tuna noodle casserole—no soup cans involved—try my recipe.

I was going to make this shrimp gratin, but when I saw the size and plumpness of my shrimp, I didn’t want to cover them with cheese. I made this scampi and orzo dish instead—a wise choice. Next time, I’ll add tomatoes and fresh basil if I have them.

Since I already bought the zucchini and shiitake mushrooms for the gratin, I sauteed them with onion and corn, and sprinkled it all with parmesan.

Another night, I relied again on the Mummy Lorraine preparation for baked fillets of black drum—that’s a topping of crushed Ritz crackers, lemon zest, garlic powder and melted butter. On the side, couscous made with chicken broth, sauteed onions and a Greek seasoning mix, and leftover greens that I revived with the “creamed” treatment—heavy cream, cream cheese and parmesan.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 5/6 at 9:30 a.m.* – NYSAE Engagement Lounge: Keep Your Members for Life

Engage your new members early and keep them for life. Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Anne Ferrante, Sr. Vice President at American Pet Products Association

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 5/6 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/6 at 1 p.m. – Data & Analytics: What, Why & How to Measure Event Performance

Data (and corresponding actionable insights) make it possible for you, as the event professional, to gain buy-in from your stakeholders to continue the program, increase the event budget, hire more resources, and effectively secure your seat at the table as a strategic advisor. Learn what metrics matter today, how to make a plan to capture data, and most importantly, how to turn that data into actionable insights that resonate with stakeholders and clients. More info/register.

Host: Event Leadership Institute

Presenters:

  • Joseph Colangelo, Co-Founder & CEO | Bear Analytics
  • Nick Fugaro, Founder & CEO | Vivastream
  • Howard Givner (moderator), CEO and Founder | Event Leadership Institute

Fri 5/6 at 4 p.m. – Disaster Planning and Recovery: By Failing to Prepare, You are Preparing to Fail

Learn what issues to consider when developing and implementing a disaster recovery plan and resources that will aide you in planning for and reacting to a disaster. Find out what to consider when creating a disaster preparedness and recovery plan and what might be missing from your current plan; understand the benefits of creating a plan; assess your organization’s alignment of disaster recovery strategies with your business objectives; and know what resources are available before, during, and after different types of disasters. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCDC, JCTC


Mon 5/9 at 1 p.m. – Association Collaboration for Success (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Lizra Fabien

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 5/10 at 11 a.m. – Let’s Solve It: I Have No Idea How to Engage People Online

It’s clear audiences are ready to engage digitally. But are you paying attention to their needs and, more importantly, are you delivering with the right tools and content? Learn how to approach this riddle and present ideas you can translate to your own organization. A roundtable discussion will follow with even more ideas from your peers. More info/register.

Host: Juno

Presenter: Tonya Almond, founder, TAG Agency


Tue 5/10 at 11:45 a.m. – Data Bites: Tips and Tricks on How to Talk Data (Arlington VA)

Join us for a brown bag lunch Data Bites at Association Analytics. Have you ever wanted to be a little more comfortable when talking data? Come hear a 15-minute overview on the most important things you should know so you can be just dangerous enough to talk data. We’ll follow that with an AMA (Ask Me Anything) session and wrap up with interactive working groups around the biggest data problems facing us in 2022, including suggested ways to overcome them and take the next step in your data journey. Location: Arlington VA. 1 CAE credit. More info/register.

Host: Association Women Technology Champions (AWTC)


Tue 5/10 at 12 p.m. – The Inclusive Mindset

Diversity, enlarging your circle, inclusion, what does that all mean and how do you implement it in your professional career and personal life? Shift your focus away from the cliched overuse to applying everyday diversity that leads to deeper collaboration and innovation. Learn how to leverage the power of listening, appreciating and applying different perspectives to create sustainable cultures of high-performance. Hear practical strategies you can implement to enlarge your circle and move confrontations into conversations in order to manage disagreements and differences in a healthy and respectful way. 1 CMP credit. More info/register.

Host: MPI

Presenter: Justin Jones-Fosu, MBA, CSP, Founder and CEO, Keynote Speaker, Author, Social Entrepreneur, Work. Meaningful.


Tue 5/10 at 12 p.m. – 2022 Tech Trends Report Briefing: Work, Culture and Play

Hear a special briefing on key findings from the Work, Culture and Play section of our 2022 Tech Trends Report, which identifies new opportunities for growth and potential collaborations in and adjacent to your business. We also highlight emerging or atypical threats across most industries. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute


Tue 5/10 at 1 p.m. – Operating Reserves and the Path to Sustainability

Learn about core concepts related to operating reserves and connections to enhancing sustainability, including strategies and goals for building operating reserves, constructing a formal operating reserve policy for board approval and considerations for emergency and non-emergency use of operating reserves along with appropriate budget planning, messaging and reporting to your board of directors. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Gellman, CPA, CGMA, Co-Founder, Sustainability Education 4 Nonprofits
  • Paul Preziotti, Partner, Johnson Lambert LLP

Tue 5/10 at 2 p.m. – Top Event Tech Tips from a Year of Change

Brandt and Tess will answer your questions for planning flawless multi-media, engaging, omnichannel events. From AV and hybrid to what to pack, the advice comes from years of experience. Learn how to work with AV teams, questions for sourcing streaming platforms, and how to get back to meeting better. More info/register.

Host: Smart Meetings

Presenters:

  • Brandt Krueger, Smart Meetings Event Tech Correspondent
  • Tess Vismale, Founder and CEO of iSocialExecution

Tue 5/10 at 2 p.m. – 5 Ways To Grow Your Membership With Your Membership Site

Learn how to identify the content that will keep your members engaged, the member engagement challenges that almost every association has—and how to overcome them, the UX mistakes that are driving away your members, and the features your membership site needs to be successful. More info/register.

Host: Grype

Presenter: Ronja F., Member Engagement Specialist


Wed 5/11 at 11 a.m. – Collaboration of the Future: Telephony, Mobilization, User Experience. Where Are You Taking Your Association?

Find out how to define the role of hybrid-work—in-office and remote work—in your organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness. Learn about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Adam Kuhn, Director of IT for FIA (Futures Industry Association)
  • Ali Niroo, CNSG Founding Member, AppSmart
  • Dave Hopper, Director of Sales Engineering, AppSmart

Wed 5/11 at 11 a.m. – Tech Trends: An Executive Roundtable on Digital Transformations

As we scan the horizon for the trends most likely to shape scholarly & professional publishing in the coming years, we’ve assembled a group of industry leaders for a look at the trends they’re watching closely. Themes around content unification, digital transformation, the atomization of content, and iterative approaches will help to inform and inspire your own strategies. More info/register.

Host: Silverchair

Presenters:

  • John Campbell, Product Strategy Director, Academic, Oxford University Press
  • Ann Michael, Chief Transformation Officer, AIP Publishing
  • Joanne Sheppard, Senior Vice President Strategy and Investments at Holtzbrinck Publishing Group
  • Will Schweitzer (moderator), Chief Product & Customer Success Officer, Silverchair

Wed 5/11 at 12 p.m. – Preparing for & Managing Association Leader Succession

Understand the factors leading to increased leadership succession in key roles, hear what other associations are doing to prepare for a change in leadership, whether anticipated or sudden, and learn techniques to ensure success for new leaders and the overall organization when leaders transition. More info/register.

Host: Ewald Consulting

Presenter: Brad Ballinger, Principal and Owner of Cincinnatus, Inc.


Wed 5/11 at 1 p.m. – PCI Compliance Workshop 101 for Associations

Learn the best practices of associations and non-profit organizations for implementing PCI compliance. Hear a basic overview of what PCI compliance is and what it is designed to achieve, and nine practical tips you can implement immediately in your organization to ensure a more secure payment environment. Review the Self-Assessment-Questionnaire (SAQ) and what you should know about it. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • David Schlum, Co-Founder and Software Architect at Added Innovation LLC
  • Julie Duncan, Association Practice Leader, UST
  • Wade Tetsuka, CPA, President, UST

Wed 5/11 at 1 p.m. – Navigating Online Education and Accessibility: An Association Leader’s Guide

Hear about important issues of accessibility and compliance for online learning. Learn how the most recent laws, guidelines, and court decisions regarding online learning and accessibility for those with disabilities impact associations, evaluate an eLearning experience from the lens of accessibility and compliance, and receive resources and plan for next steps in conforming to federal and state accessibility laws. 1 CAE credit. More info/register.

Host: Fonteva & Protech

Presenters:

  • Dan Streeter, VP of Learning Strategy and Development, Blue Sky eLearn
  • Erin Lemons, Senior Director of Marketing, Fonteva & Protech

Wed 5/11 at 2 p.m. – Local Government Affairs: Current Trends & How to Track Them

Most regulatory decisions in the U.S. are made at municipal and county government levels, and that is set to increase even more. Find out about issues currently bubbling up at the local level your government affairs team should know about, mitigating risk and gaining competitive intelligence by monitoring local governments, best practices to effectively monitor and incorporate local government into your government affairs strategy, and developing relationships at the local level and opening doors for your organization. More info/register.

Host: FiscalNote

Presenters:

  • Carmel Sella, Senior Vice President and Senior Director of Local Government Relations, Wells Fargo
  • Catherine Rollins, Manager of Local Policy, Massachusetts Association of Realtors
  • Taralinda Willis (moderator), GM of Public Policy and Issues Management, FiscalNote

Thu 5/12 at 11 a.m. – 15 Ways to Take Your Newsletter to the Next Level

Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, COO, rasa.io


Thu 5/12 at 12:30 p.m. – Event Engagement in a Post-Pandemic World

From how and when attendees want to consume content to expectations exhibitors and sponsors have to connect, expectations HAVE changed for your trade show and conference audiences. Learn about the ongoing confusion and perception of “hybrid events,” how “Zoom fatigue” has impacted content consumption and educational program strategy, why virtual events have driven exhibitor and sponsor demand for a more robust digital strategy in their event marketing, the value of digital engagement and online communities to drive attendance and higher satisfaction to live events, and tools and techniques to drive additional value at your event. More info/register.

Host: Personify

Presenters: Trade Show Work, Rich Vallaster, CEM, DES, and a panel of event professional experts


Thu 5/12 at 1 p.m. – Results Recharge: Driving Conversions with Beth Arritt

You work hard to drive visitors to your website—potential members, attendees, sponsors, and more. But how do you get them to convert once they’re there? Beth will share real-life successes and lessons learned for turning data into dollars, such as promoting content to attract prospects without big spends, bringing visitors to your website to foster conversion, using data to map conversion pathways, and automating and providing highly personalized experiences to increase conversion rates quickly. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Beth Arritt, Association Evangelist for Higher Logic and former VP of Marketing at the American Association of Airport Executives


Thu 5/12 at 1 p.m. – Association Lessons From… an Entrepreneur/Magician/Sarcastic Introvert

Jon Petz is a professional speaker, author, and magician. In this video chat series, all participants can have their cameras and microphones on if they choose. The first 15 minutes or so will be a presentation by Jon, followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, Chief Communications Officer and Owner, CQbd


Thu 5/12 at 1 p.m. – Keynote Speaker Series: Leading Courageous Conversations

Discover the key to handling disagreements with transparency and integrity. Practice simple yet profound models for giving feedback and managing conflict. Learn how to establish safety and avoid silencing. Confidently begin to navigate being direct and kind in everything from an annual performance review to an impromptu disagreement by interacting in a respectful yet accountable manner. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Katie Richard, Learning & Development Manager, Spectrum Leadership Solutions


Thu 5/12 at 2 p.m. – How to Be an Ally to Women of Color and All Women

What does it mean when women don’t help other women in the workplace? What does it mean when there are racial dynamics in the mix? Explore these issues in depth and learn how to enhance your role as “ally” for other women. More info/register.

Host: InPower Coaching

Presenters:

  • Saundra Gilliard, Speaker, Storyteller, Coach, Femininley Free
  • Dana Theus, Executive Coach, InPower Coaching

Fri 5/13 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Tadu Yimam, Vice President, Digital Engagement, NACUBO


Fri 5/13 at 12 p.m. – 2022 Tech Trends Report Briefing: Metaverse, AR/VR & Synthetic Media

special briefing on key findings from the Metaverse, AR/VR & Synthetic Media section of our 2022 Tech Trends Report, which identifies new opportunities for growth and potential collaborations in and adjacent to your business. We also highlight emerging or atypical threats across most industries. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute


Fri 5/13 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Tue 5/17 at 1 p.m. – Leading Your Internal Team Through Major Technology Projects

A successful technology implementation project depends on more than just the technology you select. It also hinges on how well your internal team partners with your chosen vendor. That partnership has to be managed—often on top of the existing full-time job your internal project lead already has. Learn strategies for successful internal project management for technology projects, how to set and reinforce realistic project expectations with key stakeholders/team members, and how to vet which vendor’s project management practices are the best fit for your association, and what kind of support you should expect from a qualified partner. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jenifer Alonzo, Association Practice Lead, Fíonta
  • Julia Kelmers, Workforce Operations Manager, Fíonta
  • Gale Mamatova, Director, Project Management Office, Fíonta

Wed 5/18 at 2 p.m. – How to Successfully Work Together Across Generations When Apart

Unlike the generations before them, Gen Z is entering the workforce accustomed to working remotely. Between growing up with smartphones and having their schools require laptops to complete assignments, they are seemingly primed for remote work. Yet, many studies today are reporting that it’s the older generations who prefer working from home. What can a leader do to bridge that gap? Hear about strategies and tactics designed to help bridge the generational divide as it relates to working remotely. We will also bust some common myths and misconceptions surrounding generational attitudes and behaviors around working remotely. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/18 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Hear tips for: creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 5/18 at 2 p.m. – How Associations Can Successfully Deliver Digital Revenue

Hear panelists discuss the strategy, ideas and implementation of successful digital programs that generate revenue for their organization. Explore the relationship of online brand and professional presence, and the impact it can have on membership, attendance, education and non-dues revenue opportunities. Learn the importance of the digital/tangible relationship, how revenue strategy can inform tech and platform decisions, how to position and implement new ideas before they become old concepts, and where business development efforts can take a leadership role in your organization’s digital health. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Kimberly Bottom, Feathr, Senior Account Director
  • Evan O’Neill, Feathr, Associate Director of Sales
  • Jay Ablondi, IHRSA, Executive VP of Global Products
  • Jimmy Bechtel, Society for Clinical Research Sites, Vice President, Site Engagement

Thu 5/19 at 11 a.m. – 5 Non-Negotiable Web Strategies Every Association Needs in 2022 & Beyond

It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. Learn about the top five non-negotiable web strategies associations must implement today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Ray Van Hilst, Director of Client Results, and Chris Bonney, Director of Client Relationships, Yoko Consulting


Thu 5/19 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/19 at 4 p.m. – ASAE Idea Swap: What were you Thinking? Ethics in Association Management

We’ll use a series of scenarios to talk about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. We’ll also touch on the elements needed to ensure your association fosters ethical decision-making practices. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Rhea M. Steele, CAE, ODCP, Chief of Staff, School Nutrition Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Henry Perks via Unsplash

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