The weekly list of free educational events and resources for the association community…

near Canyonlands NP - – inspiration for a weekly list of free educational events and resources for the association community

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs—have at it!

Event safety. The team at Event Farm has been hosting a series of webinars about the safe return to in-person events. During the last one, they introduced their event safety playbook full of tips and resources. Check it out before you get too deep into your planning process.

API basics. If you’re a regular person (i.e., not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. MemberSuite shared some API basics, just enough so you know what questions you might have to ask and what pitfalls you need to look out for.

Remote work technology. Achurch Consulting are the go-to consultants in the association space for remote work so they have opinions, naturally. They recently shared a list of must-have technology for remote work along with tips for selection and implementation.

Hybrid work. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work. Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Yikes.

Quick hits

  • Five takeaways from the Digital Networking Incubator designed by Amanda Kaiser and Matchbox Virtual Media. (Sarah Michel, Velvet Chainsaw Consulting)
  • Google’s new search ranking factor: core web vitals, a set of page experience metrics related to page speed, responsiveness and visual stability. (Amanda Gant, Orbit Media Studios)
  • 13 questions you should ask to understand if a company cares about diversity, equity and inclusion. (Sarah Schultz, Scouted)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. What a treat to sit around a table chatting with friends. Before I headed out, I made blackened bluefish—my blackened spice mix recipe is at the bottom of this post—for Jim. I ate my portion the next few days for lunch. On the side, roasted broccoli and nuked sweet potato.
  • The next night, soft shell crabs again, I’m not complaining—the same preparation as last week because it’s so good, although we had them on buns this time. On the side, a mix of sautéed greens (arugula, red Russian kale, radish and napini kale) with orange bell pepper, red onion, green onions and dried cranberries, and frozen onion rings.
  • Hugs in the house! The other big event was a Mother’s Day cookout with 20 family members (plus three wee ones and three dogs) on our deck. Our get-togethers are always potluck so we had lots of food. I made chicken tinga in the slow cooker, inspired by a Pati Jinich recipe, although I start with boneless, skinless chicken thighs. My accompaniments were tortillas, slaw, salsa verde, pico de gallo, avocado and lime wedges.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/14 at 12 p.m.* – Is My Data Good Enough

Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. More info/register.

Host: Tasio

*All times are Eastern Daylight Time unless otherwise noted.


Fri 5/14 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers

How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart


Mon 5/17 at 1 p.m. – Carepoints in the Member Journey (the 100th episode of Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Joy Duling

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/18 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 5/18 at 12 p.m. – Crafting High Impact, Authentic Stories to Drive Connection

Learn how to use a super-sticky storycrafting technique using an interactive Mural board. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. Join to watch the magic unfold or click into the Mural board and collaborate live with us as we work together to make storytelling magic happen. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Liz Lathan, CEO, Haute Dokimazo
  • Nicole Osibodu, President, Haute Dokimazo

Tue 5/18 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 5/18 at 3 p.m. – Instructor-Led Training: Ideas to Help You Deliver a Classroom Experience to Virtual Learners

Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register.

Host: Omnipress


Tue 5/18 at 4 p.m. – The Art of Online Conferencing Done Right

Learn how to create more engagement, connection and meaning at your next virtual conference from. Bring your questions and conference dreams along as we discuss the common mistakes of online conferences, sponsor engagement and lead capture, conference microsites, breakout rooms, networking and everything virtual conferences can be. More info/register.

Host: Grype Digital

Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets


Wed 5/19 at 11 a.m. – Issues Management for Government Affairs – How to do More with Less

Teams need to do more with fewer resources and greater expectations with the recent increase in lobbying and advocacy efforts. Hear about tips and tricks to help demonstrate your ROI as a government relations professional, modern issues management technologies that allow teams to do far greater work with smaller budgets than ever before, and staffing your team for this new normal as we head into uncharted territory. More info/register.

Hosts: FiscalNote & CQ Roll Call

Presenters:

  • Chuck Melley, Senior Vice President, Global Government Relations and Sustainability, Pearson
  • Chelsea Raab , Managing Director, FiscalNote
  • Daniel Sepulveda , Vice President for Global Partnerships and Public Policy, Wiley

Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking

In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.

Host: Velvet Chainsaw Consulting

Presenters: 

  • Amanda Kaiser, member engagement specialist, Kaiser Insights
  • Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits

We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.

Host: Venable LLP

Presenters:

  • Walter Calvert, Partner, Corporate, Venable LLP 
  • Jennifer Prozinski, Partner, Labor and Employment, Venable LLP 
  • Robin Burroughs, Associate, Labor and Employment, Venable LLP 

Wed 5/19 at 1 p.m. – Why Deliverability Matter – And Why it’s Getting Harder

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths. More info/register.

Host: American Marketing Association

Presenters:

  • Guy Hanson, VP of Customer Engagement at Validity
  • Kayla Fuller, Email Strategist at Validity

Wed 5/19 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/19 at 2 p.m. – The Future of Board Work: Increasing Effectiveness in Digital Settings

Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Learn fundamental guidance for effective all-digital board meetings; best practices for the eventual return to in-person board meetings; and how to leverage digital platforms to boost meeting preparation by participants, improve record-keeping, and inspire faster and more accurate decision-making. 1 CAE credit. More info/register.

Host: ASAE


Wed 5/19 at 2 p.m. – Are Covid Passports Next for Meetings?

For the travel industry to safely recover, digital Covid passports that store test results and/or vaccination status will be required, Such technology is also key to restoring confidence in meetings and events. Hear about the process of establishing digital Covid records and the implications for the meetings and events industry. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Terrell Jones, Managing Principal of ON Inc. and Founder of Travelocity, Kayak and several other travel startups
  • Loren Edelstein, Vice President, Content Director, Northstar Meetings Group

Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset

Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Thu 5/20 at 11:30 a.m. – Conferences in 2021 (and Beyond): Is Virtual Here to Stay?

Now that hope for hybrid and physical meetings is on the horizon, what will happen to virtual? Is there an opportunity for online events to continue leading the industry? Hear about the important lessons we’ve learned in the last year, the new attendee expectations that virtual conferences have created, and what it all might mean for conference organizers in 2021 (and beyond). More info/register.

Host: Ex Ordo

Presenters:

  • Tony Banks, Head of Conferences & Events at The Stroke Association
  • Paul Cook, Founder of The Hybrid Event Centre
  • Nicole Leida, Head of Conferences & Events at The National Cancer Research Institute

Thu 5/20 at 11:30 a.m. – Event Marketing Roadmap

Planning the marketing efforts around your event is just as important as planning the actual event itself. Hear about the simple event marketing roadmap, created for small-staff associations like yours to ensure the short- and long-term success of all your events. Learn what should be included in a successful event marketing plan, top marketing channels to increase registration, and strategies to boost member engagement before, during, and after your event. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, marketing manager, YM Membership


Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue

COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Harrison Coerver, President of Harrison Coerver & Associates
  • Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
  • Adam Legge
  • Leonard Toenjes, CAE, President of AGC of St. Louis
  • Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association

Thu 5/20 at 12 p.m. – The Three Stages for Gaining a Sponsorship Commitment

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Sponsors go through three specific stages prior to making a commitment. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register.

Hosts/presenters: Lewis Flax and Scott Oser


Thu 5/20 at 12 p.m. – Kick Your Meeting into Hybrid Gear (Part 2)

Hear a discussion of hybrid events, from creation to execution to post-event evaluation. More info/register.

Host: Talley Management Group (TMG)

Presenters:

  • TMG President and CEO Gregg H. Talley, CAE, FASAE
  • TMG Director of Event Strategy, Derrick Johnson, DES, CMP

Thu 5/20 at 1 p.m. – Pandemic Compliance and Safety at Live Events: Understanding the 2021 Event Budget

So far, we’ve covered public health, legal and event best practices, as well as the 2021 event planning playbook. Now it’s time to address the next big question: How much is hosting a safe live event going to cost? CAE/CMP credit. More info/register.

Host: Event Farm

Presenters:

  • Marcella Farman-Dietz, executive event consultant, Medialink
  • Ryan Costello, co-founder, Event Farm

Thu 5/20 at 1 p.m. – 5 Ways to Enhance the Modern Member Experience

Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.

Hosts: RSM and ReviewMyAMS


Thu 5/20 at 1 p.m. – Moving into In-Person Events Strategically

What is your safety plan as live events make a swift comeback? You need a strategy that will protect your guests and stakeholders from the potential risk of an outbreak. This session will equip you with the right solutions and knowledge on how to move back into live events strategically and safely. More info/register.

Host: Black in Events Network

Presenter: Kimberly Corbin, CMP, CDS, PCA, COVID-19 CO. Co-founder and Managing Partner of Meeting Shields LLC


Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business

Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit

Automation functionality is already available to associations and nonprofits in commonly used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.

Host: Fíonta

Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta


Thu 5/20 at 2 p.m. – Tech for Associations: Leveraging Integrations to Enhance Your Web Presence

Explore some of the most current website and web app integration opportunities for associations through real-world examples. Uncover how proper integrations can save your team time and money, while also offering visitors a better user experience and collecting valuable information. Examine the process of when to integrate and how to choose the right integration partner. More info/register.

Host: Unleashed Technologies

Presenter: Michael Spinosa, president of Unleashed Technologies


Thu 5/20 at 2 p.m. – Exploring Your Data

Once you have outlined the steps you need to take to build a data culture, you’ll need to identify the data you want to track. What are the right metrics to capture? Learn why you should avoid vanity metrics, how to define metrics, like lapsed members, and tips to automate and save time. More info/register.

Host: Higher Logic

Presenters:

  • Beth Arritt, Product Marketing Manager, Higher Logic
  • Nicole Covello, Data Analyst, Wicket
  • Jeff Horne, CEO and Co-Founder, Wicket
  • Vasan Selliah, Member Insight and Engagement Manager, CSAE
  • Joshua Slyman, Consultant, Strategic Services, Higher Logic

Thu 5/20 at 2 p.m. – Event Talk Live: Booking the Best

Learn how to seek out the best talent for your events and how to keep them coming back year after year. Find out about an entertainer who can bring the party to your next virtual event. Hear an enlightening discussion about booking experts and thought leaders for events in a variety of industries and spaces. More info/register.

Host: Accelevents

Presenters:

  • Haste and Hustle Founder and CEO Shauna Arnott
  • Event experts Shauna Arnott, Deanna Nwosu, and Karlet Hewitt
  • Alyssa Zingaro, Accelevents

Thu 5/20 at 3 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox


Thu 5/20 at 4 p.m. – My Association Roadmap Needs an Upgrade: Does Your Strategic Plan Support the Need for Change?

Hear about the evolution of associations (perfect storm of changes) and what changes create the most disruption for associations; the need to prepare for new normal; and traditions, systems and governance challenges and which ones present the greatest barrier. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Francesca M. Dea, CAE, Chief Executive Officer for the Society for Cardiovascular Angiography and Interventions


Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Fri 5/21 at 12 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox


Fri 5/21 at 12 p.m. – Meetings Outlook: Future Predictions for the Business of Meetings

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Jessie States, CMP, CMM
  • Matt Turner

Fri 5/21 at 2 p.m. – The Work Must Go On: Retaining and Engaging Volunteers Remotely

As volunteers represent 20-25% of our labor pool, losing them would be catastrophic. We have to keep our governance volunteers actively connected in order to make decisions in a timely fashion. For some associations this past year, volunteers didn’t lose steam at first. As the months marched on, we’ve encountered struggles from loss of volunteers to disengagement. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management
  • Peter Houstle, CEO, Mariner Management

Fri 5/21 at 3:45 p.m. – Promotions: Tipping the Scales in Your Favor

Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion. Based on research and tried-and-true methods of application, hear what works to help you position yourself for the promotion you want. Be ready to laugh a little as you overcome any fears you may have of putting new ideas to work for you. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist


Tue 5/25 at 1 p.m. – RESULTS: A Networking Garden Party

Hear about the findings from our Virtual Networking Incubator, which brought 150+ association professionals together six times over the course of 12 weeks to explore virtual networking and its potential. Each Gathering in our Incubator “garden” was intentionally designed as a collaborative exploration of key virtual networking concepts, practices, and considerations—for example, size of audience, creation of safe space, what makes connections meaningful, and more. Learn about tools and practices that will help you build better networking into your own virtual events. More info/register.

Host: Matchbox Virtual

Presenters:

  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media
  • Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE

Tue 5/25 at 1 p.m. – Disruptive Technology: Launching an AMS During a Pandemic

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Find out how staff were trained to quickly adopt remote work, overcoming the pandemic and teleworking issues while ensuring go-live tasks were slayed in a timely manner. These best practices, while especially important in a virtual environment, can also be applied to an in-person launch. More info/register.

Host: ReviewMyAMS

Presenters:

  • MNCPA’s Manager of Digital Strategies, Misty Garrick
  • benel Solutions President and CEO El Mehdi Marhoum

Tue 5/25 at 2 p.m. – Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies

With remote work and learning becoming the norm for many of your members, there are more competitors providing professional development in your industry than ever before. By providing corporate training programs, your association can establish deeper relationships with company members and their employees, resulting in strengthened loyalty and higher member and customer retention. Hear about successful strategies used by associations to provide continuing education to professionals in their industries and take away ideas to sustain the growth of your education portfolio. 0.5 CAE credits. More info/register.

Host: ProTech Services

Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems


Wed 5/26 at 12 p.m. – Drive Chapter Behavior with Targeted Benchmarking

If we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count. Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Let’s talk about what we’re benchmarking (or not) and why. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle & Peggy Hoffman, Mariner Management


Wed 5/26 at 2 p.m. – The 5 Essential Elements For Developing A Successful Remote Workforce

Remote workforce models have a multitude of compelling benefits. However, to optimize and sustain their full range of perks, organizations should address 5 Essential Elements™  in their chosen model. Learn about each element and why it’s essential, how high-performing organizations with remote workers adopt these elements and how they help improve productivity, and tips for incorporating the elements into action. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/26 at 4 p.m. – Mindful Networking (Slack Edition)

AWTC Mindful Networking events are quick (45-minute), small group meetings with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. For this special Mindful Networking, Katherine will also be giving an overview of Slack: what it is, how to use it, and why and when you would use it for your association. More info/register.

Host: Association Women Technology Champions

Presenter: Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards


Thu 5/27 at 11 a.m. – Virtual Networking for Nonprofit & Association Professionals

Meet other great association & nonprofit professionals in this fast and fun — but productive — virtual networking event. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. This isn’t about just exchanging business cards. It’s designed to really get people to engage and find real value in connecting. You’ll meet 4-8 other great professionals in your field. And even introverts will tell you the format is great. More info/register.

Host: Lee Gimpel, Better Meetings


Thu 5/27 at 2 p.m. – Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue

Learn how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. More info/register.

Host: 100 Reviews/Non-Dues-a-Palooza

Presenter: Dan Stevens, President, AssociationTV/WorkerBee, TV, inc


Thu 5/27 at 2 p.m. – Marketing Channels for the Largest Generation in the Workforce: The Millennials

Learn about the social media and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. More info/register.

Host: ASAE

Presenters: millennials Molly Phayer and Erica Salm Rench


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Perry Kibler via Unsplash

The weekly list of free educational events and resources for the association community…

A dock on a body of water with tall grass in the foreground - inspiration for a weekly list of free educational events and resources for the association community

Research on associations. WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers.

Credentialing on the blockchain. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. This approach would provide “immutable evidence” of the credential and eliminate the possibility of fraud and the need for manual processing. Intriguing.

Association myths. Fíonta says it’s time to “abandon old assumptions, jettison conventional wisdom, and retire persistent myths.” I found myself saying “Yes!” repeatedly when reading this one. In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board.

Virtual audience. Even after resuming public performances, some theater troupes plan to keep streaming their productions, reports Terry Teachout at the Wall Street Journal. They want to make their shows accessible to those who can’t attend in-person and expand their potential audience (and donor base). I hope associations see the potential in continuing to offer virtual events.

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Meaning is relevance as defined by your target audience. Metrics are “your prospects and customers silently screaming to you about everything they’re into right now.” Mojo is your voice, your stance, and so much more, it’s a force multiplier.

Quick hits

  • When choosing marketing channels, visualize the curve. (Rand Fishkin, SparkToro)
  • You have a choice to either conform to a prescribed personal narrative or re-define how you view yourself based on what is really true. Changing your narrative can change your life. (Mark Schaefer)
  • 5 ways to experience awe on a wonder walk. (Whitney Hopler, Thrive)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Soft shell crab season is here! Oh, how I love these delectable creatures. I keep it simple—butter, lemon and parsley. Our veggie: greens, the usual Thursday/Friday side now that it’s CSA season. This time, the mix included kale, pac choi and radish greens sautéed with bacon, onion, red bell pepper, garlic and dried apricots. On the side, frozen tater tots.
  • The next night we had baked fillets of speckled sea trout with a topping of crushed pecans, Town House crackers, lemon zest, paprika, garlic powder, salt and melted butter. I brushed a thin coat of mayo on the fish so the topping would adhere. On the side, yellow squash, green beans and broccoli stem pesto with orange and yellow bell peppers, jalapeno, green onions and grape tomatoes.
  • I never want to discard starter when I feed it every two weeks, so I always find something to make. On Sunday, I tried a new whole wheat sourdough bread I like it! Easy as can be and perfect for my usual smoked salmon (with cream cheese and dill) breakfast and PB&Js for the times I have nothing else for breakfast or lunch.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/7 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 5/7 at 3:45 p.m. – Overcoming Imposter Syndrome

Imposter syndrome, also known as imposter phenomenon, is a real and prevailing issue that can potentially affect anyone. It is most prevalent among women and among underrepresented groups, such as people of color, who contend with feelings that they aren’t accomplished enough and that they don’t belong. Left unaddressed, it can negatively affect a person’s career, leading to anxiety, depression and career burnout. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY


Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson


Mon 5/10 at 1 p.m. – Conference Roadmap to Recovery (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Bruce Rosenthal and Paul Miller

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/11 at 11 a.m. – Reinventing Live

Learn what the future of face-to-face events will look like. Topics will include technology, trade shows and the ways in which revenues will be recalculated. More info/register.

Host: Trade Show News Network

Presenters:

  • Denzil Rankine and Marco Giberti, veteran event professionals
  • Matt Swenson (Moderator), TSNN Editorial Director

Tue 5/11 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion Part 1 

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.
  • Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

Tue 5/11 at 1 p.m. – Mistakes to Avoid When Going Hybrid

Learn about some of the most common misconceptions, pitfalls and mistakes to avoid for meeting planners who are getting started with hybrid meetings. Topics will include event structure, audience engagement and technology. More info/register.

Host: Prevue Meetings

Presenters:

  • Will Curran, Founder & Chief Event Einstein at Endless Events
  • Brad Langley, CITE, Vice President of Channel and Partner Management for Aventri
  • Steph Pfeilsticker, Senior Meeting Manager, LogiPlan Global Meetings and Events

Tue 5/11 at 1 p.m. – Navigating Hybrid Events: What We Can Learn From Years of Experience

The events industry is looking forward to bringing back in-person events. The dilemma that a lot of organizations face is the transition to Hybrid – what is involved and what the benefits are. More info/register.

Hosts: EventsAIR and BizBash

Presenters:

  • David Adler, Chairman and Founder of BizBash
  • Kirsty Forbes, Board Director of Meetings and Events Australia
  • Trevor Gardiner, CEO of Centium Software (EventsAIR)
  • Phil Hargis, Senior Director of The Webster Group
  • Victoria Moser, Managing Director of Girls in Tech (Miami)

Tue 5/11 at 2 p.m. – Opening the Invisible Doors: How to Identify and Break Down the Barriers That are Holding You Back from Creating a Truly Equitable Organization

To create a truly equitable organization, you need to understand the disparities faced by some members and provide relevant support systems that empower them to overcome institutional barriers. Learn how to collect the data you need to empower meaningful change, include the communities you’re trying to support in the conversation without relying on them to solve the problems, find the courage to address these issues and be adaptable to learn and change when you miss the mark, and empower members to create transformational change in their own workplaces and communities. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • DJ Johnson, IOM, CAE, Vice President of Membership and Volunteer Engagement at the Association of Women’s Health, Obstetric and Neonatal Nurses
  • Michael Hoffman, CEO of Gather Voices

Tue 5/11 at 2 p.m. – Event Tech Survival Guide

Just when meeting professionals were feeling confident in their virtual meeting skills, it is time to start shifting to hybrid programs. Hear about the most common things that could go wrong at a virtual or hybrid event and how to fix them, what questions to ask when choosing a platform, and painfully funny stories that will make you feel better about whatever happens at your event. More info/register.

Host: Smart Meetings

Presenters:

  • Shameka Jennings, CMP, director of meetings and partnership development, NCSTD
  • Brandt Krueger, owner, Event Technology Consulting
  • Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method

Tue 5/11 at 5 p.m. – Grapes and Apps

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of your choice and spend an hour with us as we talk about your favorite must-have apps for your phone or tablet. In addition to sharing the apps we can’t get enough of, we’ll invite you to bring your favorites (either personal or professional), share with us a brief overview of each and answer any questions that may arise from fellow participants. More info/register.

Host: Event Garde


Wed 5/12 at 11 a.m. – ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement

Explore the concept of conversational engagement. Understand which questions to ask when engaging members in five campaigns: member acquisition, onboarding, needs, event engagement, and renewals/lapsed member. See how PropFuel is helping the Hospice and Palliative Nurses Association incorporate questions in their conversational engagement campaigns. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dave Will, Co-Founder and CEO, PropFuel


Wed 5/12 at 11 a.m. – Hybrid Events Best Practices for Associations (Part 1): Attendee Experience, Event Automation, Powerful Analytics

[no description available at time of writing] 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Allie Magyar, Founder, Hubb.me
  • Lee Hornstein, CEO and Founder, C-Systems

Wed 5/12 at 12 p.m. – COVID Culture Change: Are You Ready?

In the next post-vaccine stage, association executives need to pay attention to organization culture. Learn how you can ensure your association’s culture is aligned for success in this new environment. Jamie will discuss insights on key culture patterns emerging from his research and identify the patterns relevant to today’s changing association environment. He also will offer suggestions to help you shift collaboration, transparency, and innovation patterns to better position your association for future success. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jamie Notter, Co-Founder and Growth Strategist, PROPEL


Wed 5/12 at 12 p.m. – Lead vs Demand Generation

There’s a tendency to use these two terms interchangeably, yet they are unique tactics that stand on their own when it comes to the buyer journey. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. More info/register.

Host: HighRoad Solutions

Presenters:

  • Emily Nash, Digital Advisor, HighRoad Solutions
  • Larissa Bateman, Account Executive, HighRoad Solutions

Wed 5/12 at 1 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. More info/register.

Host: Meetings Today

Presenters:

  • Julie Haddix, Senior Director, Industry Solutions, Cvent
  • Alyssa Peltier, Senior Event Marketing Manager, Cvent

Wed 5/12 at 1 p.m. – Webinar Tactics For A Post-Pandemic World

Audiences have developed new expectations as their level of familiarity and sophistication with virtual communications has grown. you are probably seeing a decline in attendee counts and customer conversion rates. It’s time to reinvigorate your offerings and once again make them an effective marketing tool. More info/register.

Host: American Marketing Association

Presenter: Ken Molay


Wed 5/12 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/12 at 2 p.m. – The Other 84%: Engaging New Event Audiences Who Are Eager to Invest

They had a taste of your online event in 2020 and loved it. Now is the time to build on that success and engage the Other 84% of your members who may never be able to travel and attend your annual conference. Hear about smart strategies event organizers are deploying as they advance to a more vibrant and profitable hybrid meetings model, and event design considerations (both online and onsite) to help you grow your audience and revenues. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Donna Kastner (moderator), Conversation Catalyst, Retirepreneur
  • Michael Guerriero, President, Digitell, Inc.
  • Cheryl Williams, Sr. Manager, Virtual Events, Association of International Certified Professional Accountants
  • Dahlia El Gazzar, Tech Evangelist & Idea Igniteur, DAHLIA+Agency

Wed 5/12 at 3 p.m. – Beyond the New Normal, Part 1: Creating a “Work Anywhere” Future for Associations

Collaboratively explore and envision the Work Anywhere Era for associations. A panel of experts will share their predictions on how culture, workplace, technology, and governance may change in the Work Anywhere Era and how we can address inequities created by these changes. Then, we’ll break out into Q&A sessions where you can select from a series of topic-based breakout rooms led by one of our expert panelists. We will end with a laid-back happy hour where you can network and continue the conversation. 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
  • Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
  • Sharon Kneebone, CAE, Executive Director, National Society for Histotechnology
  • KiKi L’Italien, Chief Executive Officer, Association Chat
  • Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
  • Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
  • Rhea Steele, MS, CAE, Chief of Staff, School Nutrition Association
  • Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

Wed 5/12 at 3 p.m. – Understanding Search and Why Your Association’s Future Relies on It

Over 50% of users immediately navigate to the search bar of any website they visit. For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms. Our session will focus on off-site search – SEO and Google searching, on-site search – federated searching of all of your organization’s web platforms, reputation management, and paid search. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jake Toohey, Senior Digital Consultant, Adage Technologies
  • Joe Post, Vice President Strategy & Experience Design, Adage Technologies
  • Eric Matthias, Division Director of Application and Support, American Academy of Pediatrics

Thu 5/13 at 11 a.m. – Return to the (Hybrid, Resident or Remote) Office

Hear what government relations, advocacy leaders, and public affairs professionals can expect as new operating procedures are rolled out across Capitol Hill, statehouses, and local government. Discussion topics will include: when, or if, lobbying will ever return to pre-pandemic practices; what live events could look like in the near future; how a hybrid government relations shop might operate; and the likelihood of shaking hands or even being in the same room as your senator or representative. More info/register.

Host: FiscalNote

Presenters:

  • Tonya Saunders, Principal, Washington Premier Group
  • Joshua Habursky, Head of Government Affairs, Premium Cigar Association
  • Sherry Whitworth, Managing Director of Advocacy and Public Affairs, FiscalNote
  • Kevin O’Neill, Partner and Chair of the Legislative Practice Group, Arnold & Porter

Thu 5/13 at 12 p.m. – How to Create & Sell Sponsorships During the COVID-19 Pandemic, and Beyond

As a result of the pandemic, companies have shifted their assessment of association sponsorships. Companies have money to spend on sponsorships, however, they are focusing more on business and marketing value. This webinar will explain the primary reasons companies sponsor associations; how associations can develop sponsorship programs to meet the association’s needs AND each sponsor’s needs; and how to sell sponsorships during this time of uncertainties due to the pandemic and changing event formats. More info/register.

Host: Partnership Professionals Network and Access Marketing & Events

Presenters:

  • Dan Kowitz, Founder & CEO, JSB Partnership Consultants
  • Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC
  • Fred Hernandez, President & CEO, Access Marketing & Events
  • Mark Farmer, Vice President, Growth Strategy, Access Marketing & Events

Thu 5/13 at 12 p.m. – The Secret to Successful Attendee Retention: Year-Round Engagement

Learn how to keep your audience engaged, both during your event and from one event to the next through dedicated experience design on your virtual event platform. More frequent touchpoints might seem like more work in the short term, but in the long term, carrying the momentum from event to event is the secret to having an engaged community and increasing the return on your investment. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • EventMB editor-in-chief Miguel Neves
  • EventMobi CEO Bob Vaez

Thu 5/13 at 1 p.m. – Planning your Website Project; AMS Integration, Messaging, UI Design, and CTAs

Planning a website project for your association can be an arduous task. Bring questions about AMS and software integration. We can discuss messaging and good calls-to-action. Let’s discuss design features that can really assist in providing an intuitive experience for your members. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Presenter: Justin Watson from AS Creative Services


Thu 5/13 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

AMS data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/13 at 2 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Julie Haddix, Senior Director, Industry Solutions, Cvent
  • Alyssa Peltier, Senior Event Marketing Manager, Cvent

Thu 5/13 at 3 p.m. – Upskilling for The Future of Event Work: Perspectives from the Field

While technical event skills are essential, we’ve also uncovered a greater focus on areas of event planning that are becoming more and more part of the event job landscape today. Hear from a panel of leaders from different segments of the events industry talk about how necessary these skills are today, how they coach their team members to upskill and reskill, and the skills critical to success in their organizations. Each leader has a different perspective to share relevant across any market segment and beneficial to event professionals at every level, employers, and team leaders. More info/register.

Host: Virtual Events Institute

Presenters:

  • Julie Ho, CMM, Manager, Live Learning & Event Operations for the Project Management Institute
  • Brett Hyman, President, CEO and Founder of NVE Experience Agency
  • Kerry Lambert, CMP, Vice President of Digital Delivery for Freeman
  • Phyl Monroe, CMP, Director of Events and MarComm Operations, Wolters Kluwer
  • Tammy Kockaya, CMP, CMM, Moderator

Thu 5/13 at 3 p.m. – Craft the Perfect Member Journey to Keep Your Members Engaged

Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. This strategic exercise goes beyond intuitive navigation into creating an impressive user experience that is satisfying and brings the user to a higher place of knowledge. More info/register.

Host: Grype Digital


Thu 5/13 at 4 p.m. – Reimagine Sustainability

Find out how Antony Wood turned a potential Covid-19 nightmare into an opportunity by re-examining his organizational and meetings strategy alongside sustainability considerations. Discover what Antony’s learning points are from hosting a global hybrid meeting with a physical component in Singapore last year and why has he decided to postpone their next physical meeting in Singapore. Learn how sustainable development has underpinned Singapore’s policymaking since the city state’s independence over five decades ago. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Rachel Loh, Senior Vice President, Singapore Tourism Board (Americas)
  • E. Ashok Kumar Mirpuri, Singapore’s Ambassador to the US
  • Antony Wood, CEO of the Council of Tall Building and Urban Habitats
  • Amy Hissrich, CAE (faciliatator), Vice President Global and Web Strategy, ASAE

Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers

How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart


Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking

In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Amanda Kaiser, member engagement specialist, Kaiser Insights
  • Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits

We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.

Host: Venable LLP

Presenters:

  • Walter Calvert, Partner, Corporate, Venable LLP
  • Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
  • Robin Burroughs, Associate, Labor and Employment, Venable LLP

Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset

Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue

COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Harrison Coerver, President of Harrison Coerver & Associates
  • Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
  • Adam Legge
  • Leonard Toenjes, CAE, President of AGC of St. Louis
  • Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association

Thu 5/20 at 1 p.m. – 5 ways to Enhance the Modern Member Experience

Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.

Hosts: RSM and ReviewMyAMS


Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business

Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit

Automation functionality is already available to associations and nonprofits in commonly-used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.

Host: Fíonta

Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta


Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

  • Michelle Mason, President and CEO, Association Forum
  • Patricia Montague, CAE, CEO, School Nutrition Association
  • Sandra Robert, CAE, CEO, Association for Women in Science
  • Horacio Gavilan, Executive Director, Hispanic Marketing Council
  • Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
  • Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
  • Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Kristaps Grundsteins via Unsplash

The weekly list of free educational events and resources for the association community…

spring daisies in a field - – inspiration for a weekly list of free educational events and resources for the association community

Association performance and priorities. McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility, conducted in February 2021.

Work shutdown rituals. Achurch Consulting explains why a shutdown ritual is mandatory for establishing healthy work/life boundaries, especially if you’re working from home. They provide the steps of a shutdown ritual in case you want to try it yourself. Why not start tonight? 

Shut up and listen. WBT Systems laments the lost art of listening. They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community.

Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. I think one had an AMS, CMS, and LMS project on the horizon. Yikes, I can’t even imagine. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins.

Quick hits

  • If you publish association benchmarking reports, take note of Wes’ observation about trade vs. individual membership associations, it makes a big difference. (Wes Trochlil)
  • Check this flowchart before you decide to put that content behind a paywall or lead magnet form. (Joe Chernov, HubSpot)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I’m enjoying leftovers from a chicken marsala and mushroom casserole I made Sunday. It’s another one of those recipes that’s evolved over the years. I’ll share it on Gusto this weekend. On the side, a kale and red cabbage sauté with red onion, orange bell pepper, green onions, habanero pepper, and dried cranberries. I also made a sheet pan of roasted cauliflower with garlic, red pepper flakes, lemon zest, fresh oregano, and parmesan.
  • We had one of our favorite fish, speckled trout, with a white wine, tomato, and basil pesto sauce. On the side, a mix of sautéed greens (chard, radish, arugula, and spinach) with orange bell pepper, red onion, jalapeno, and slow-roasted tomatoes.
  • The next night, we enjoyed sweet and spicy citrus striped bass with leftover greens and roasted sweet potatoes. “Spicy” is a misnomer. Next time, I’ll increase the heat.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/30 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Fri 4/30 at 2 p.m. – Cracking the Code of Executive Presence: Speaking, Storytelling & Persuasion

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn the structure of a great story, get a template to use over and over for creating speeches, town halls, all-hands meetings, keynotes, state of the industry addresses, investor or client presentations and every other opportunity and situation where you need these skills. Learn how to put it all together virtually or live. More info/register.

Host: Bill Niemi, Chief Experience Officer (CEO), Niemi Executive Coaching

Presenter: Mikki Williams


Fri 4/30 at 3:45 p.m. – Learning to Swim with the Big Fish (Transitioning to Management)

Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC


Mon 5/3 at 1 p.m. – Integrated Strategies for Marketing New Products (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/4 at 11 a.m. – PD Town Hall: Ready to Return to In-Person Meetings?

Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. Join a timely and interactive discussion for considerations before making the decision to return to in-person meetings. Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Gary Schirmacher, CMP | CEO | Total Hospitality Industry Solutions (THIS)


Tue 5/4 at 12 p.m. – Let’s Chat About Engagement Data (Data Analytics Network)

Join a fireside chat with the Data Analytics Network planning team all about engagement. The team will share their experiences, but we also want to hear from you. Come ready to share stories, ask questions and get real deep about how to use engagement data. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 5/4 at 12 p.m. – Creating Memorable Events: Unleash your Audience’s Primal Brain (The Science of Meetings & Events Series)

Learn how memories are formed and reinforced – don’t let your event be forgotten by following a standard formula. Demand more from your speakers – insist on compelling presentation techniques that command attention. Deliberately use surprise and group participation to create powerful and irresistible experiences. 1 CMP credit. More info/register.

Host: MPI

Presenter: evolutionary psychology and marketing expert Tim Ash


Wed 5/5 at 10 a.m. – IMEX Association Focus

This event, exclusively for association professionals, will enable participants to discuss the challenges that lie ahead and plan for how associations can bring their communities back together and look towards a more positive future. 1.5 CAE credits. More info/register.

Host: The IMEX Group


Wed 5/5 at 11 a.m. – How to Ask the Right Questions to Improve Your Content and Drive Member Engagement

Find out how to make sure you’re asking your members all the right questions. Learn how to prepare for every member conversation, whether it’s online or IRL, the right questions to determine your members’ needs, and when it’s time to pick up the phone and call your members. 1 CAE credit. More info/register.

Host: Sidecar

Presenters:

  • Dave Will, CEO and Co-founder, PropFuel
  • Chelsea Brasted, General Manager for Sidecar

Wed 5/5 at 12 p.m. – Strengthening Component Relations: Building Culture from the Inside Out

Learn how the National Association of Professional Insurance Agents (PIA) strengthened component relations, improved culture, and built a stronger brand. Hear about the effect a disjointed relationship with PIA’s state components had on culture, productivity, and results. Learn what they implemented to address those challenges, provide a voice for PIA components, and drive mutual success. 1 CAE credit. More info/register.

Host: Association Insights in Old Town aka Monthly Events in Cyberspace

Presenter: Mike Becker, CEO, National Association of Professional Insurance Agents


Wed 5/5 at 12 p.m. – Let’s Talk Research: From Data to Foresight to Transformation

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: Harnessing Evidence for Strategic Planning and Envisioning Change. More info/register.

Host: ASAE Foundation

Facilitators:

  • Bruce Arbit, Founder & CEO, Melarbit Impact Partners, Inc.
  • Wendy Mann, CAE, CEO, Commercial Real Estate Women Network

Wed 5/5 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/5 at 2 p.m. – Are Covid Passports Next for Meetings?

For the travel industry to safely recover, digital Covid passports that store test results and/or vaccination status will be required. Such technology is also key to restoring confidence in meetings and events. Jones, who is working with governments and travel leaders to establish digital Covid records, will discuss this process and its implications for the meetings and events industry. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Terrell Jones, Managing Principal of ON Inc. and founder of Travelocity, Kayak and several other travel startups
  • Loren Edelstein, Vice President, Content Director, Northstar Meetings Group

Wed 5/5 at 3 p.m. – Analytics in Action: How to Determine Member Retention Using Trends

Learn how to determine retention rate using historical renewal data, understand retention in member segments based on demographics, characteristics and behaviors, predict future retention by understanding behaviors that correlate with high likelihood to renew, and use these insights to make strategic decisions that lead to increased renewals. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, Vice President of Sales, Association Analytics

Wed 5/5 at 4 p.m. – How to Hybrid: A Virtual Happy Hour

Just when you feel like you’re getting your sea legs under you with virtual, the meeting landscape is changing — again. If you’re feeling overwhelmed or nervous about the transition to hybrid, we hear you, it’s tough, but you don’t have to go it alone. We’ll start with a conversation about hybrid and then meet up in our virtual networking room to continue the conversation in small video breakout rooms. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Susan Yaskinshie, SVP of Membership Services at American Fuel and Petrochemical Manufacturers
  • Helen Kutska, Senior Director of Convention Services at American Fuel and Petrochemical Manufacturers
  • Teri Carden, Founder of 100Reviews and Creator of the Non Dues-a-Palooza event
  • Gretchen Steenstra, Strategic Consultant, Technology Management of DelCor Technology Solutions
  • Joanne Pineda, CEO, Matrix Group

Thu 5/6 at 12 p.m. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission

Why is membership recruitment so important, and how can you use it to grow your association? These are just a few of the key questions Tony will discuss during this conversation about his new book. Tony will reflect on highlights from his book, sharing tried-and-true wisdom and insights from his 30 years of experience in driving membership growth through new member recruitment. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenters:

  • Tony Rossell, Senior Vice President, MGI
  • Rick Whelan, President, MGI

Thu 5/6 at 1 p.m. – ASAE Research Foundation DEI, Leadership and Governance: Expert Q&A Forum

The research examined the current state of DEI and recommended practices with regard to board governance, planned DEI strategies and how they are measured, and the influence of boards’ DEI practices including benefits, drawbacks, and obstacles. Hear from the researchers at Trifecta and two DEI and association management experts as they interpret the study’s key findings, answer lingering questions, and share tools and tips to move your DEI efforts forward. More info/register.

Host: ASAE Research Foundation

Presenters:

  • Vicki R. Deal-Williams, FASAE, CAE, Chief Staff Officer for Multicultural Affairs at the American Speech-Language-Hearing Association
  • David Acosta

Thu 5/6 at 1 p.m. – Fueling (and Funding) Your Education Program

The change in member consumption habits and the growth of micro-learning are changing the way associations fuel and fund education programs and content strategies. Learn about opportunities that may have been overlooked by many associations going through this digital transformation. These opportunities will help to accelerate your educational offerings, increase revenues from educational programming, reduce internal staff effort for speaker and abstract management, and improve the quality and frequency of your educational event and content calendar. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President, WorkerBee.TV
  • Dawn Soukup, Director of Business Development, Planstone

Thu 5/6 at 1:30 p.m. – Designing More Networking-Friendly (And Profitable) Events

Learn how to create more connected events with better, more effective networking built into their DNA — be that in-person, online or hybrid. Hear about three networking techniques you can easily apply to your own events and the four-step virtuous cycle between greater networking, easier logistics and higher event profitability. More info/register.

Host: CadmiumCD

Presenters:

  • Pam Rosenberg, CAE, Manager of Learning and Development for the Risk Management Association
  • Lee Gimpel, founder of Better Meetings

Thu 5/6 at 2 p.m. – The 4 Strategic Plans Your Association Needs to Survive and Thrive in 2021 and Beyond

How will your association handle the continued uncertainty of operating in 2021 and beyond? From strategic planning and increasing member engagement to streamlining technologies and growing your online continuing education revenue, adapting to uncertainty is our new norm. More info/register.

Hosts: Canadian Society of Association Executives and Vocalmeet


Thu 5/6 at 3 p.m. – 5 Keys to Association Website Success in 2021 (and Beyond)

New technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2021 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transaction Corp.

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 5/6 at 6 p.m. – International Section Trivia Networking Happy Hour

Join your colleagues and connect virtually over your favorite beverage as you show off your knowledge of world trivia at the first-ever ASAE International Section online networking happy hour. During the one-hour event, you will participate in group activities and compete against your colleagues in rival groups, as you network in an informal online setting. More info/register.

Host: ASAE International Section

Moderators:

  • Jakub Konysz, American Society of Hematology
  • Steven Basart, Kellen

Fri 5/7 at 3:45 p.m. – Overcoming Imposter Syndrome

Imposter syndrome, also known as imposter phenomenon, is a real and prevailing issue that can potentially affect anyone. It is most prevalent among women and among underrepresented groups, such as people of color, who contend with feelings that they aren’t accomplished enough and that they don’t belong. Left unaddressed, it can negatively affect a person’s career, leading to anxiety, depression and career burnout. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY


Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson


Tue 5/11 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion Part 1 

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.
  • Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

Wed 5/12 at 11 a.m. – ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement

Explore the concept of conversational engagement. Understand which questions to ask when engaging members in five campaigns: member acquisition, onboarding, needs, event engagement, and renewals/lapsed member. See how PropFuel is helping the Hospice and Palliative Nurses Association incorporate questions in their conversational engagement campaigns. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dave Will, Co-Founder and CEO, PropFuel


Wed 5/12 at 12 p.m. – COVID Culture Change: Are You Ready?

In the next post-vaccine stage, association executives need to pay attention to organization culture. Learn how you can ensure your association’s culture is aligned for success in this new environment. Jamie will discuss insights on key culture patterns emerging from his research and identify the patterns relevant to today’s changing association environment. He also will offer suggestions to help you shift collaboration, transparency, and innovation patterns to better position your association for future success. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jamie Notter, Co-Founder and Growth Strategist, PROPEL


Wed 5/12 at 12 p.m. – Lead vs Demand Generation

There’s a tendency to use these two terms interchangeably, yet they are unique tactics that stand on their own when it comes to the buyer journey. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. More info/register.

Host: HighRoad Solutions

Presenters:  

  • Emily Nash, Digital Advisor, HighRoad Solutions
  • Larissa Bateman, Account Executive, HighRoad Solutions

Wed 5/12 at 3 p.m. – Beyond the New Normal, Part 1: Creating a “Work Anywhere” Future for Associations

Collaboratively explore and envision the Work Anywhere Era for associations. A panel of experts will share their predictions on how culture, workplace, technology, and governance may change in the Work Anywhere Era and how we can address inequities created by these changes. Then, we’ll break out into Q&A sessions where you can select from a series of topic-based breakout rooms led by one of our expert panelists. We will end with a laid-back happy hour where you can network and continue the conversation. 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
  • Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
  • Sharon Kneebone, CAE, Executive Director, National Society for Histotechnology
  • KiKi L’Italien, Chief Executive Officer, Association Chat
  • Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
  • Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
  • Rhea Steele, MS, CAE, Chief of Staff, School Nutrition Association
  • Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

Thu 5/13 at 12 p.m. – How to Create & Sell Sponsorships During the COVID-19 Pandemic, and Beyond

As a result of the pandemic, companies have shifted their assessment of association sponsorships. Companies have money to spend on sponsorships, however, they are focusing more on business and marketing value. This webinar will explain the primary reasons companies sponsor associations; how associations can develop sponsorship programs to meet the association’s needs AND each sponsor’s needs; and how to sell sponsorships during this time of uncertainties due to the pandemic and changing event formats. More info/register.

Host: Partnership Professionals Network and Access Marketing & Events

Presenters:

  • Dan Kowitz, Founder & CEO, JSB Partnership Consultants
  • Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC
  • Fred Hernandez, President & CEO, Access Marketing & Events
  • Mark Farmer, Vice President, Growth Strategy, Access Marketing & Events

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

brown rabbit in the grass, staring at the camera - – inspiration for a weekly list of free educational events and resources for the association community

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. The survey closes Friday, April 30. Participants get the first look at the report in July.

Spring cleaning association-style. WBT Systems suggests eleven areas probably in need of decluttering in your association, your work life, and your mind. They recommend reframing decluttering as creating space for something new, not just getting rid of things, and suggest starting with the mental clutter inside your head.  

Burnout. Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Much of what he and his commenters say about newsrooms also applies to associations.

Event legal issues. Event Farm asked a lawyer, public health expert, and event planner about vaccination requirements, waivers, codes of conduct, health screenings, and other legal issues on the minds of associations. Read their post to get answers to your legal questions and different perspectives on the assumptions driving your event decisions.

Virtual volunteers. At Associations Now, Wesley Carr, CAE, director of stakeholder engagement at the Regulatory Affairs Professionals Society, describes how they’ve rebuilt their approach to volunteering during the pandemic and shares seven ways they’re engaging virtual volunteers.

Speaker diversity. George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers, and describes what they did when they encountered session chairs with homogenous networks.

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of .orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I love this chipotle salmon recipe, but we get so much local fish from our seafood store that I hardly ever buy salmon, so I made it with golden tilefish instead. On the side, a mix of greens (chard, pac choi, radish, and others) sautéed with red onion, red bell pepper, and poblano pepper. I love having sweet potato and chipotle on the same plate, so I nuked a huge sweet potato and finished it in the toaster oven.
  • I got a great deal on Masonboro oysters so we had steamed oysters (again) with a dipping sauce of brown butter, lemon juice, and hot sauce. On the side, frozen onion rings, just because.
  • I doubled this recipe for spicy pork with asparagus and chile, and added broccoli and carrots to the veggie mix. On the side, brown rice with diced onion, broccoli stem, carrot, and garlic. Now I’m enjoying all the leftovers for lunch.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/23 at 12 p.m.* – Defeating Unconscious Bias via Neuroscience for Meeting Professionals

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. Learn how to identify situations where unconscious bias is likely to lead you and others on your meeting planning team astray in evaluating others, adapt emotional and social intelligence-informed strategies on addressing unconscious bias into your own meeting planner toolkit, and empower others in your team and organization to defeat unconscious bias through emotional and social intelligence skills to help you achieve your event goals. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/23 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE

Presenters:

  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Fri 4/23 at 3:45 p.m. – The CAE Journey: Personal Development, Professional Pride

What is the CAE? How do you earn it? Why should you earn it? How do you maintain it? Is it a certificate program or a certification? What are Domains of Practice? This presentation will also dive deeper into the role and responsibilities of being a CAE from the Code of Ethics and Conduct to acting as an Ambassador for the nonprofit community. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Cecilia Sepp, CAE, CNAP, Principal, Rogue Tulips Nonprofit Consulting & Association Management Services


Mon 4/26 at 1 p.m. – Digital Transformation (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Winnie Subramaniam  

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/27 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Tue 4/27 at 12 p.m. – Teaming Up: Build Your Growth Capacity With Strategic Staffing

Does your organization have things it wants to accomplish but lacks the staff bandwidth, experience, or expertise to do it? Learn how you can use third-party sourcing to complement and bolster your in-house capacity. From modernizing your sales and marketing tools, to launching a new learning management system, to bolstering your events team — and much more — learn how you don’t always need permanent staff to achieve permanent results. 0.5 CAE credit. More info/register.

Host: MCI USA


Tue 4/27 at 12 p.m. – “New Normal” for Association Learning CoP: Members Say – “2021 Step Up On-Line Learning”

Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) tell us what they need from us in order to learn in 2021—both what they need us to do to help them learn and what those who function as SMEs while we create courses and events need from us so they can help their fellow members get great learning. Then, work with your association colleagues on implementation ideas to meet those stated (and excited) needs. More info/register.

Host/Facilitator: Josh Yavelberg, Flying Cloud Solutions


Tue 4/27 at 12 p.m. – Are You Hybrid Ready?

Discuss if you should go hybrid because it’s trendy or because it reduces your event’s carbon footprint. Share your experience for the best online/onsite mix. Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Dominique Jansen, Founder, Words & Things
  • Mark Cooper, IACC
  • Mireia Iglesias, World Leisure
  • Evelien Aernaudts, Abbit Meeting Innovators
  • Aminda Leigh, CEO, Amros Media Solutions

Tue 4/27 at 12 p.m. – Looking Ahead: Top Legal Risks and Management Solutions for Associations in 2021

Get an overview of major risks facing associations in 2021. They will examine several significant legal risks including contracts, intellectual property, cyber concerns, Employment risks as well as implications for a return to in-person conference, meetings and events in the context of COVID-19. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

Presenters:

  • Kellie Newton of Whiteford Taylor & Preston
  • Derek Symer of AHT Insurance

Tue 4/27 at 12:30 p.m. – DEI Practitioners Social Hour: How to Build Inclusive Mentoring Programs to Support Underrepresented Leaders

Mentoring can be an effective method for supporting the inclusion and advancement of underrepresented people in a profession or organization. The mentor/mentee dynamic can also subtly reinforce societal paradigms regarding who belongs, who is an expert, and who deserves to be heard. Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. More info/register.

Host: McKinley Advisors


Tue 4/27 at 1 p.m. – Event Revenue and Sponsorship ROI

Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. Learn how to maximize ROI with strategies such as: ticketing, pricing and access strategies to optimize revenue and registration; sponsorship tier concepts and best practices; sponsor benefits that also engage and wow attendees; and what data-points to track and measure from attendees to prove ROI. More info/register.

Host: Socio

Presenters:

  • Courtney Allen from SWCS
  • Brenna McCown from ParentMap

Tue 4/27 at 2 p.m. – Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization

Creating a truly diverse, equitable, and inclusive organization is an ongoing effort that requires intentionality, interdepartmental collaboration, and an openness to learning, growth, and feedback. Learn the fundamental components of a truly diverse, equitable, and inclusive organization; how to move from good intentions to action; roadblocks you may encounter and how to work past them; and how to measure your progress for continuous improvement. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Crystal Newby, Ed.D., Director of Diversity, Equity, and Inclusion at the National Association for College Admission Counseling
  • Michael Hoffman, CEO of Gather Voices

Tue 4/27 at 2 p.m. – Creating a Successful Omnichannel Event

The Gaylord Rockies Hotel in Aurora, Co., hosted a face-to-face event as part of the hybrid Convening Leaders 2021. Learn what they did and how they learn from each event they host to improve future hybrid event experiences for their attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Tonya Almond, Vice President, Knowledge and Experience Design, PCMA
  • Michael Clarke, Director, B2B Programs & Events – U.S. & Canada, Marriott International

Wed 4/28 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Wed 4/28 at 11 a.m. – Back to the Hill as Usual – Brace Yourself for the Next 100 Days

Learn what the next 100 days and the rest of the summer have in store for the Biden-Harris Administration. With the ever-elusive Infrastructure bill, immigration, and education reforms as top priorities, we’ll do a deep dive to see the current status and where we go from here. More info/register.

Host: FiscalNote

Presenters:

  • Mary Kusler, Senior Director, Center for Advocacy, National Education Association
  • Lauren Schapker, Vice President of Legislative Affairs, American Road & Transportation Builders Association
  • Rhod Shaw, Principal and Chairman, Alpine Group
  • Janice Bashford, Senior Policy Advisor, Arnold & Porter
  • Shawn Zeller, Editor of CQ Magazine, CQ Roll Call

Wed 4/28 at 11 a.m. – Event App Bible LIVE: Ask the Experts

The Event App Bible comes to life as an interactive virtual event. This three-hour-long virtual event is for event professionals who want to maximize their use of cutting-edge mobile event technology. Our handpicked experts discuss the latest trends and share their best advice for discovering, making mobile apps the backbone of your event tech stack. 1 CMP credit. More info/register.

Host: Event MB


Wed 4/28 at 11:30 a.m. – Membership Data: Proven Strategies for Driving Your Association’s Growth

It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results. Learn what data you should be collecting from members and non-members, do’s and don’ts for data hygiene, top data and analytics you should quick gain visibility to, and what should be included in your data plan and how to keep data clean. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Membership Expert, Community Brands


Wed 4/28 at 12 p.m. – Let’s Talk Research Chats! Building Trust with (and in) Evidence

In these virtual informal gatherings, discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitator: Heidi Weber, CAE, Executive Director, Alpha Omega International Dental Society


Wed 4/28 at 12:30 p.m. – Lobbying Considerations for Nonprofits: What Your Organization Needs to Know

As nonprofits interact with every level of government to advocate for their various causes and initiatives, understanding how to utilize these systems to your ultimate benefit is vital to the success of your organization. Hear about several of the key rules and issues nonprofits need to be aware of in order to lobby with confidence, including federal and state lobbying disclosure law requirements, federal tax limits, restrictions, and requirements for 501(c)(3), 501(c)(4), and 501(c)(6) tax-exempt organizations, as well as lobbying restrictions for federal fund recipients. More info/register.

Host: Venable LLP

Presenters:

  • Lindsay Nathan, Partner, Nonprofit Organizations, Venable LLP
  • Janice Ryan, Partner, Nonprofit Organizations, Venable LLP

Wed 4/28 at 1 p.m. – Site Selection in the Post-Shutdown World

Learn how to develop an RFP strategy for destination and site selection to avoid costly surprises. Find out how to improve RFP checklists so proposals address key issues, increase awareness of news to follow and questions to ask, people to see and timing for in-person or virtual site inspections, and enhance the ability to delve deeper in assessing the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC


Wed 4/28 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/28 at 2 p.m. – Closing The Communications Gap In A Distanced Workplace

Learn about tools and processes that improve productivity, decrease employees’ frustration, improve morale, and keep your culture alive in the remote work world. Get tips on how to coach teams to use daily connectedness. Gain a deeper understanding of communications tools and how to communicate asynchronously. Identify best practices for managers to facilitate stronger communication techniques and practices in a virtual environment. Learn how to reduce staff’s frustration and time wasted stemming from miscommunication from leadership and within their work teams. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 4/28 at 2 p.m. – Getting the Message Out: Can Having a Podcast Influence Your Diversity, Equity & Inclusion Strategy? (#RealTalk Dialogue Series)

Learn how podcasts can be an effective medium to hold your organization accountable to their expressed commitment to Diversity, Equity & Inclusion (DEI). Hear how to strategically develop a podcast on the topic of DEI, starting with defining a mission and vision, which resources to consider prior to launching a podcast focused on your organization’s DEI strategy, and which tools can help you create a successful podcast promotion campaign that will appeal to a diverse audience. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Greg DeShields, Executive Director, PHL Diversity & Tourism Diversity Matters
  • Zoe Moore, CDP, Inclusive Event Strategist & Consultant, CADAZO Consulting Group

Thu 4/29 at 12 p.m. – Create a 365 Model and Experience that Wows! – NDaP Monthly Expert Series

Much of the last year required us to shift our mindset from the way we’ve always done things across our organizations. As we sought out new revenue opportunities, we found that the concept for the 365 content model had actually been developing long before the pandemic. But it requires a fundamental shift in the association business strategy. We’ll walk you through the decision framework to determine the people, process and technology required to determine if a 365 content model is right for your association and if so, how you flip this script to build a new non dues business model that makes money. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Presenters:

  • Shauna Peters, CEM, Vice President of Strategic Account Management, mdg
  • Marc Blumer, Customer Journey Architect, mdg

Thu 4/29 at 1 p.m. – The Promise of the Learning Experience Platform: What an LXP Is, Why You May Need One, and How to Choose

While many learning businesses have yet to explore Learning experience platforms (LXPs), much less implement them, they are an established fact of the learning platform landscape and their impact is likely to be significant in coming years. In this one-hour session we’ll take a closer look at what an LXP is, why a learning business might need one, and how to go about selecting the right LXP for your learning business. More info/register.

Host: Tagoras/Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Stacey Boyle, vice president of solution consulting at EdCast

Thu 4/29 at 1 p.m. – Onboarding to Activation: Hook New Members Early, Reel Them in for a Lifetime

In this panel discussion-style webinar, a group of membership professionals from both trade organizations and professional societies, will discuss what has worked, what hasn’t worked, tactics to finding the hook to get new members engaged, how the onboarding to activation cycle has changed since COVID-19 and what the cycle might look like post-pandemic. More info/register.

Host: ASAE Membership Professionals Community

Presenters:

  • Lia Zegeye, M.S. (moderator), Senior Director of Membership, American Bus Association
  • John D. Lingerfelt, Senior Manager, Membership, American Association for the Study of Liver Diseases
  • Steven B. Shivak, Director of Membership, National Asphalt Pavement Association

Thu 4/29 at 1 p.m. – Event Sponsorships in the Hybrid World: Best Practices for the Attendee & Sponsor Experience

Hear industry leaders discuss best practices surrounding the hybrid event experience for sponsors and attendees alike, plus creative planning tactics to ensure sponsor success, the value hybrid events can bring, and so much more. More info/register.

Hosts: Hubilo and BizBash


Thu 4/29 at 1 p.m. – Well-Being Tips When You’re on the Road

Work-related flying and travel is stressful. Get insight on how to improve your self-care and reduce stress while staying healthier and more productive for your events. Learn how to feel sharper when you’re on the road and live a more balanced life every day. More info/register.

Host: Prevue Meetings

Presenter: Dr. Mary Warren, Owner of Road Warrior Wellness™ and Vital Force Wellness


Thu 4/29 at 2 p.m. – Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021

Aligning the reality of packed days with shifting definitions of work/life balance and, for many, reduced resources and opportunities for traditional professional development, our learning in 2020 stemmed from hands-on experience. In this session, we will take a future-focused viewpoint. What learning approaches are most meaningful today? How do find and fund them? Align them with our new skill needs? And, of course, demonstrate our knowledge and expertise to future search committees and/or employers? Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jim Zaniello, FASAE, president and founder of Vetted Solutions
  • Shira (Harrington) Lotzar, founder, Purposeful Hire
  • Lowell Aplebaum, FASAE, CAE, IAF Certified™ Professional Facilitator, CEO, Vista Cova, LLC

Thu 4/29 at 2 p.m. – Boost Membership and Non-Dues Revenue By Becoming a Career Hub

Your members have a lot of choices of online resources they can tap into when exploring new career paths and opportunities. Learn how your association can go beyond just job postings and become a Career Hub for members. Find out how you can help members to navigate their career path, explore how their skills can translate to new career opportunities and tap into career resources that help them land their next great role. 0.5 CAE credit. More info/register.

Host: Protech Services

Presenter: Alexey Gutin, CEO, Web Scribble


Thu 4/29 at 2 p.m. – Feeding Virtual and Hybrid Events in 2021

Learn how meeting planners across the nation are using meals to drive engagement for virtual events. We’ll also discuss how to safely incorporate meals into hybrid events with attendees both in-person and online. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Serge Voronov, Enterprise Sales Executive, Grubhub


Thu 4/29 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: James (Jim) Niblock, Senior Tax Manager, CPA Department


Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Fri 4/30 at 3:45 p.m. – Learning to Swim with the Big Fish (Transitioning to Management)

Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC


Tue 5/4 at 11 a.m. – Town Hall: Ready to Return to In-Person Meetings?

Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. Join a timely and interactive discussion for considerations before making the decision to return to in-person meetings. Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Gary Schirmacher, CMP | CEO | Total Hospitality Industry Solutions (THIS)


Tue 5/4 at 12 p.m. – Engagement (Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Wed 5/5 at 11 a.m. – How to Ask the Right Questions to Improve Your Content and Drive Member Engagement

Find out how to make sure you’re asking your members all the right questions. Learn how to prepare for every member conversation, whether it’s online or IRL, the right questions to determine your members’ needs, and when it’s time to pick up the phone and call your members. 1 CAE credit. More info/register.

Host: Sidecar

Presenters:

  • Dave Will, CEO and Co-founder, PropFuel
  • Chelsea Brasted, General Manager for Sidecar

Wed 5/5 at 12 p.m. – Strengthening Component Relations: Building Culture from the Inside Out

Learn how the National Association of Professional Insurance Agents strengthened component relations, improved culture, and built a stronger brand. Hear about the effect a disjointed relationship with PIA’s state components had on culture, productivity, and results. Learn what they implemented to address those challenges, provide a voice for PIA components, and drive mutual success. 1 CAE credit. More info/register.

Host: Association Insights in Old Town aka Monthly Events in Cyberspace

Presenter: Mike Becker, CEO, National Association of Professional Insurance Agents


Wed 5/5 at 12 p.m. – Let’s Talk Research: From Data to Foresight to Transformation

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: Harnessing Evidence for Strategic Planning and Envisioning Change. More info/register.

Host: ASAE Foundation

Facilitators:

  • Bruce Arbit, Founder & CEO, Melarbit Impact Partners, Inc.
  • Wendy Mann, CAE, CEO, Commercial Real Estate Women Network

Thu 5/6 at 1 p.m. – Fueling (and Funding) Your Education Program

The change in member consumption habits and the growth of micro-learning are changing the way associations fuel and fund education programs and content strategies. Learn about opportunities that may have been overlooked by many associations going through this digital transformation. These opportunities will help to accelerate your educational offerings, increase revenues from educational programming, reduce internal staff effort for speaker and abstract management, and improve the quality and frequency of your educational event and content calendar. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President, WorkerBee.TV
  • Dawn Soukup, Director of Business Development, Planstone

Thu 5/6 at 3 p.m. – 5 Keys to Association Website Success in 2021 (and Beyond)

New technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2021 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transaction Corp.

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 5/6 at 6 p.m. – International Section Trivia Networking Happy Hour

Join your colleagues and connect virtually over your favorite beverage as you show off your knowledge of world trivia at the first-ever ASAE International Section online networking happy hour. During the one-hour event, you will participate in group activities and compete against your colleagues in rival groups, as you network in an informal online setting. More info/register.

Host: ASAE International Section

Moderators:

  • Jakub Konysz, American Society of Hematology
  • Steven Basart, Kellen

Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Gary Bendig via Unsplash

The weekly list of free educational events and resources for the association community…

Wooden dock emerging from the tall grass on the side of a lake at sunset or sunris – inspiration for a weekly list of free educational events and resources for the association community

Member behavior. WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. WBT speculates about the invisible forces affecting your members, causing irregular or new behavior, and disturbing the regular attraction between them and your association.

Education programs. Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. You won’t be successful unless you understand the principles of effective adult learning. Jeff suggests learning formats you might want to consider.

Virtual event engagement. The Virtual Events Institute asked several experts for tips on virtual event engagement. I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”

Aspiring Black women executives. In the Harvard Business Review, Stephanie Bradley Smith explains how a lack of sponsorship can prevent Black women from getting into the C-suite. She also suggests what can be done to propel more Black women into the higher echelons of corporations—advice that applies to associations too.

Digital accessibility. Accessibility is inclusion, says Fionta, and if you’re not focusing on it, you’re preventing people from accessing your resources and participating in your programs, events, services, and membership benefits. They share a bunch of resources to help you get up to speed on what you need to do to become a truly inclusive association.

Quick hits

  • Strategies for getting out of a negative thought spiral and into a more productive state of mind. (Katie Redderson-Lear, Fast Company)
  • What’s at stake when you don’t unplug from your screens: the truth about tech creep and workdays that don’t end. (Marina Khidekel, Thrive Global)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • With two pounds of flounder in the freezer, I decided to make enough flounder piccata to last at least two nights. I give myself extra points if there are plenty of leftovers for a few lunches—there was. I love piccata sauce—lemon juice, white wine, butter, capers, and parsley. On the side, pearl couscous and zucchini pesto with onion, red bell pepper, slow-roasted tomatoes, poblano pepper, and extra parmesan.
  • I went through a lot of lemons this past week. We had baked black sea bass topped with lemon juice, thyme, Aleppo pepper, and butter. Another night, we split some steamed oysters, dipping them in a sauce made of lemon juice, brown butter, and hot sauce.
  • I rely on roasted vegetables on busy weeknights and, lately, herbes de Provence too. We had roasted asparagus with lemon zest, parmesan, and herbes de Provence one night, and roasted broccoli with the same combo the next night.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/16 at 12 p.m.* – Strategic Negotiating in the Post-Shutdown World

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/16 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/16 at 1 p.m. – How Your Association Can Drive Revenue & Growth with AI-Based Personalization

Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen. More info/register.

Host: Blue Sky eLearn

Presenter: Adam Hostetter, CEO, FUSE


Fri 4/16 at 2 p.m. – Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization. More info/register.

Host: ASAE

Presenters:

  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine

Fri 4/16 at 3:45 p.m. – Disruptions, Deceptions, and Decisions

In this interactive program, Steve provides insights and strategies to elevate decision performance. Attendees learn to recognize and outsmart their own “lizard brain” illusions – the mental shortcuts, cognitive biases, and impulsive negativity that are amplified by disruption, and apply the strategies to their own thinking, judgment and decision making processes. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Steve Haffner, CSP, decision performance expert


Mon 4/19 at 1 p.m. – Visit Brussels: The Future of Meetings & Events (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Patrick Bontinck

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/20 at 11 a.m. – Let’s Break Swapcard!

Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. Hot off the heels of their Evolve 2.0 event, they released a series of new features they want us to test—and maybe break. Swapcard has quietly released their roundtable feature—small, interactive breakout groups that allow for groups up to 100 to engage with each other. If you haven’t tried it yourself, make sure you join us. More info/register.

Host: Eventprofs Breakshit


Tue 4/20 at 11 a.m. – Keep it Agile: Community Management Processes

You’re just one person managing your community. Do you find yourself rushing to put out fires and never moving forward on big projects or initiatives? Learn how to apply agile ideology and associated methodology to get things done in your community, and more importantly, stay focused and moving forward. More info/register.

Host: Community By Association

Presenter: Shannon Emery, Higher Logic User Group (HUG) community manager at Higher Logic


Tue 4/20 at 11 a.m. – Association Management Systems: A Selection Guide

Learn how to overcome common AMS selection challenges and assess available solutions. Hear about an AMS readiness assessment, technology trends, common pitfalls to avoid, the selection and implementation process, platform comparisons, and an evaluation checklist. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Christopher McCarthy, RSM


Tue 4/20 at 11 a.m. – How Indy Successfully Hosted the Entire NCAA March Madness Tournament

For the first time history, the entirety of the NCAA Men’s Basketball Tournament was held in one city. Learn how Indy’s connected convention campus created the perfect “bubble” environment, allowing 68 teams to compete for their one shining moment safely. From community collaboration to ongoing health and safety upgrades, consider this your sneak peek inside Indy’s playbook. More info/register.

Host: PCMA

Presenters:

  • Leonard Hoops, President & CEO, Visit Indy
  • JoAn Scott, Managing Director, Men’s Basketball Championships, NCAA
  • Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium
  • Susie Townsend, Senior Vice President of Convention Services, Visit Indy

Tue 4/20 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 4/20 at 12 p.m. – What is the Value of Government Relations to My Organization?

Join a discussion on the ROI of Government Relations to an organization and how to truly understand if your team is bringing value to your organization and industry. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • Mark Ames, Director, Government Relations, American Industrial Hygiene Association
  • David Lusk (moderator), Founder & CEO, Key Advocacy

Tue 4/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 4/20 at 1 p.m. – Building the 2021 Event Playbook

Due to popular demand, we’ve extended our virtual event series and are excited to continue the conversation on Pandemic Compliance and Safety at Live Events. So far, we’ve covered public health, legal and event best practices, and now it’s time to get down and dirty and learn how to effectively execute a safe in-person event. More info/register.

Host: Event Farm

Presenters:

  • Ari Nisman, President & CEO, Degy World
  • Margaret Launzel-Pennes, CEO | Founding Partner, TBX Total Brand Experience
  • Ryan Costello, Co-Founder, Event Farm

Tue 4/20 at 2 p.m. – How Your Community Can Turn 1 Event into 365-Day Engagement

Whether your association is planning to stay 100% virtual or experimenting with a hybrid model this year, get tips on how you can drive member engagement before, during, and after for events of all shapes and sizes. Learn how to keep the conversation going post-event and uncover the content your members want and need. More info/register.

Host: Sidecar

Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic


Tue 4/20 at 2 p.m. – Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

We’ll break down the basic elements of a hybrid event and give you practical tips that will help you design a successful hybrid event. More info/register.

Host: Smart Meetings

Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent


Tue 4/20 at 2 p.m. – How to Deliver Awesome, Engaging Webinars in a WFH World

Learn how webinars are being transformed into genuine human experiences, including: the new webinar “tonality,” tricks to presenting from home, creating conversational formats, and getting your audience engaged. It’s time to finally let people be people on our webinars. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing, ON24


Tue 4/20 at 3 p.m. – Virtual & Hybrid Events: Customer Stories to Inspire Your 2021 Conference

In 2020, meeting planners were resilient and flexible. You made quick decisions, relied on instinct, and tried new things, including taking your conferences virtual! However, in 2021 meeting planners have more options. Hear how our customers incorporated digital and print components to deliver session content and provided sponsor and exhibitor value. More info/register.

Host: Omnipress


Wed 4/21 at 12 p.m. – Responsible Revenue: How to Host a Profitable and Safe Hybrid Event

The rethinking and redesigning of events as hybrid experiences brings with it challenges that require new ways of thinking about events. Hear about these challenges and a range of revenue-generating concepts, many of which are different from in-person-only events. Learn what attendees and sponsors actually find value in and are willing to pay for, ideas for sponsorable products and services that all contribute to the bottom line, how additional safety protocols can be used to offset costs, and the best way to partner with your venue and hybrid event technology provider. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • Michael Clarke, Director, B2B Programs & Events – U.S. & Canada, Global Sales Organization, Marriott International
  • Joe Schwinger, CEO and Co-Founder, MeetingPlay
  • Miguel Neves (moderator), Editor-in-Chief, EventMB, a Skift brand

Wed 4/21 at 12 p.m. – Today’s Financial Reserve Issues Faced by Associations

Hear about some top-of-mind issues for associations and their financial reserves. Find out how today’s economic outlook impacts current reserve decision-making and get some takeaways about what you can do to improve your own association’s reserve program. More info/register.

Host: Talley Management Group

Presenters:

  • Marc Labadie, Executive Vice President, RTD Financial
  • Joe Sapp, Chief Operating Officer, Talley Management Group, Inc.

Wed 4/21 at 12 p.m. – Innovative Remote Workplace

Did COVID-19 create your strategy for remote work? Does your remote work strategy include a people strategy considering their behavioral strengths? Are you worried about data integrity and security now that you have a decentralized team? We invite you to participate in our Tech Cluster to talk about Innovative Remote Team Strategies. More info/register.

Host: SOAR Network


Wed 4/21 at 1 p.m. – Why API? Free Webinar to Unlock the Power of Your AMS

Lots of folks buy an AMS without looking at its “transmission,” the APIs that convey the data of your membership activity into the real highway mileage of third-party integrations. Learn the what and how of APIs and compare how they work across the AMSs we all know and love. Hear some use cases of how to cut costs and streamline processes while increasing revenue and value (some are making millions). Most of all, find out how to put the A+ in your legacy AMS through your APIs. More info/register.

Hosts: ReviewMyAMS and Empowered Margins


Wed 4/21 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/21 at 2 p.m. – Don’t Just Create Learning Content, Sell It!

Whether you’re selling instructional products to individuals or organizations, a solid strategy for finding the right audience and selling your content to these learners is as important as creating the content itself. What should you consider to successfully price, package and promote your instructional content? Learn about strategies and tactics that can make a measurable impact on your training business. More info/register.

Hosts/Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Barry Kelly, CEO, Thought Industries

Wed 4/21 at 2 p.m. – Diversity Now: How to Plan a Truly Inclusive Meeting

While the need for greater diversity at business events has long been a concern for meeting professionals, it has gained fresh urgency in recent months, and greater scrutiny as many organizations and industry members have expressed regrets and frustration that these efforts have not gone far enough. In this webcast, diversity experts will share strategies for bringing greater inclusion to meetings. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Melissa Cherry, Chief Operating Officer, Destinations International
  • Derrick Johnson, Chief Diversity Officer and Director of Event Strategy, Talley Management Group
  • Amanda Ma, Founder and CEO, Innovate Marketing Group
  • LaToya Williams, Manager, Global Accounts, HelmsBriscoe
  • Elise Schoening (moderator), associate editor, Northstar Meetings Group

Wed 4/21 at 3 p.m. – The Conference Roadmap to Recovery

Various new factors are influencing association members’ conference participation in 2021. Based on research for 26 associations and informed by 8,525 survey responses, the webinar will address the impact of COVID vaccinations; meeting venue sanitation/safety procedures; employer reimbursements for conference expenses; and different meeting formats — in-person, virtual, hybrid, hub-and-spokes. All registrants receive a free copy of The Conference Roadmap to Recovery research report. 1 CAE credit. More info/register.

Hosts/presenters:

  • Chris Gloede from Ricochet
  • Paul Miller from HPN Global
  • Bruce Rosenthal from Bruce Rosenthal Associates

Wed 4/21 at 3 p.m. – Let’s Talk Research Chats! Big Ideas, No Budget

Join a virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitators:

  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Lowell M. Aplebaum, CPF, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova

Wed 4/21 at 3 p.m. – Nonprofit Cybersecurity Playbook

Learn the Community IT approach to cybersecurity and how to implement the changes you need to protect your organization. Get advice on security improvements that provide protection against the most common attacks. Learn about staff training, cyber insurance, and why you need written IT documentation and governance policies. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, CTO, Community IT


Thu 4/22 from 9 a.m. to 12 p.m. and from 2 to 5 p.m. – United States of Associations: A Tour with Jay S. Daughtry

Jay is having 5-minute Zoom chats with association professionals from each state and D.C. [including yours truly]. These are conversations, not presentations. Topics may include trends with associations, lessons learned from the past year, challenges associations face, new initiatives for associations, etc. You can listen in and engage with other association execs throughout the day. If you wish to represent a given state (based on where you work or live), please contact JayMore info, schedule & link.

Host: Jay S. Daughtry, Chief Communications Officer/Owner, CQbd


Thu 4/22 at 11 a.m. – Digital Advocacy Best Practices: Lessons from a Year of Digital Advocacy

Will fly-ins and live events return to being in-person, highly budgeted productions? Will membership and team members return to the office, or will a hybrid or fully remote model make more sense long-term? Will advocacy campaigns be as effective now that people are leaving their homes for the first time in over a year and perhaps not as glued to their devices? Hear about the lessons we’ve learned from a year of exclusive digital advocacy and how to adjust your strategy for a potential blended model going forward. More info/register.

Host: FiscalNote

Presenters:

  • Meghan Cruz, Grassroots Director, National Retail Federation
  • Joshua Habursky, Head of Government Affairs, Premium Cigar Association
  • Sherry Whitworth, Managing Director of Advocacy and Public Affairs, FiscalNote

Thu 4/22 at 12 p.m. – Minimizing Your Association’s Cybersecurity Risks in 2021 (Association Xchange)

Get an overview of the 2021 cybersecurity landscape including what threats are trending and how your association can minimize its risk. Learn the importance of setting up monitoring programs, why your association needs an Incident Response Plan, and how employee training can reduce phishing and other attacks. Find out what an association’s cyber insurer will likely require in 2021. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

  • James Marquis, Chief Innovation Officer, 501Works, LLC
  • Derek Symer, CPCU, Partner, Director AHT Nonprofits, AHT Insurance

Thu 4/22 at 2 p.m. – Winning with Data-Driven Smartech Goals

Learn about the anatomy of the association marketing funnel and how to build smartech metrics to ensure you are acquiring net new contacts and moving these leads through an effective marketing and sales process. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. More info/register.

Host: ASAE

Presenters: Aimee Pagano and Maneesha Manges, HighRoad Solution


Thu 4/22 at 2 p.m. – Member Data 101

So you want to become a data-driven organization—but where do you start? If you don’t currently have any formal processes in place, what are the need-to-know basics? Learn what a data-driven organization looks like, how to make data a part of your team culture, and what programmatic changes you need to make. More info/register.

Host: Higher Logic

Presenters:

  • Joshua Slyman, Consultant, Strategic Services, Higher Logic
  • Jeff Horne, CEO and Co-Founder, Wicket
  • Beth Arritt, Product Marketing Manager, Higher Logic
  • Vasan Selliah, Member Insight and Engagement Manager, CSAE
  • Nicole Covello, Data Analyst, Wicket

Thu 4/22 at 2 p.m. – Harness the Power of Negotiation to Master Your Post-Covid Events Career

Learn how to overcome a fear of negotiation, be “people smart,” and get what you want by negotiating from a position of power even if you has suffered a career setback. More info/register.

Host: Smart Meetings

Presenter: Alison Fragale, Ph.D., associate professor of organizational behavior and a Mary Farley Ames Lee Distinguished Scholar at University of North Carolina


Thu 4/22 at 4 p.m. – Sponsorship Revenue and Results

Savvy association professionals recognize that standard sponsorship strategies may no longer be viable, yet the question is how to jump-start your sponsorship revenue. Hear about changes you can make that will open new doors, uncork new opportunities, and land additional income. Discuss and share ‘code red’ strategies you can use immediately. Learn new paths forward to increase your revenue and results. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Lewis Flax, Flax Associates


Fri 4/23 at 12 p.m. – Defeating Unconscious Bias via Neuroscience for Meeting Professionals

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. Learn how to identify situations where unconscious bias is likely to lead you and others on your meeting planning team astray in evaluating others, adapt emotional and social intelligence-informed strategies on addressing unconscious bias into your own meeting planner toolkit, and empower others in your team and organization to defeat unconscious bias through emotional and social intelligence skills to help you achieve your event goals. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts


Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE

Presenters:

  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Fri 4/23 at 3:45 p.m. – The CAE Journey: Personal Development, Professional Pride

What is the CAE? How do you earn it? Why should you earn it? How do you maintain it? Is it a certificate program or a certification? What are Domains of Practice? This presentation will also dive deeper into the role and responsibilities of being a CAE from the Code of Ethics and Conduct to acting as an Ambassador for the nonprofit community. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Cecilia Sepp, CAE, CNAP, Principal, Rogue Tulips Nonprofit Consulting & Association Management Services


Tue 4/27 at 12:30 p.m. – DEI Practitioners Social Hour: How to Build Inclusive Mentoring Programs to Support Underrepresented Leaders

Mentoring can be an effective method for supporting the inclusion and advancement of underrepresented people in a profession or organization. The mentor/mentee dynamic can also subtly reinforce societal paradigms regarding who belongs, who is an expert, and who deserves to be heard. Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. More info/register.

Host: McKinley Advisors


Tue 4/27 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Wed 4/28 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Wed 4/28 at 12 p.m. – Let’s Talk Research Chats! Building Trust with (and in) Evidence

In these virtual informal gatherings, discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitator: Heidi Weber, CAE, Executive Director, Alpha Omega International Dental Society


Wed 4/28 at 1 p.m. – Site Selection in the Post-Shutdown World

Learn how to develop an RFP strategy for destination and site selection to avoid costly surprises. Find out how to improve RFP checklists so proposals address key issues, increase awareness of news to follow and questions to ask, people to see and timing for in-person or virtual site inspections, and enhance the ability to delve deeper in assessing the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC


Wed 4/28 at 2 p.m. – Closing The Communications Gap In A Distanced Workplace

Learn about tools and processes that improve productivity, decrease employees’ frustration, improve morale, and keep your culture alive in the remote work world. Get tips on how to coach teams to use daily connectedness. Gain a deeper understanding of communications tools and how to communicate asynchronously. Identify best practices for managers to facilitate stronger communication techniques and practices in a virtual environment. Learn how to reduce staff’s frustration and time wasted stemming from miscommunication from leadership and within their work teams. 1 CAE credit. More info/register.

Host: Achurch Consulting


Thu 4/29 at 1 p.m. – The Promise of the Learning Experience Platform: What an LXP Is, Why You May Need One, and How to Choose

While many learning businesses have yet to explore Learning experience platforms (LXPs), much less implement them, they are an established fact of the learning platform landscape and their impact is likely to be significant in coming years. In this one-hour session we’ll take a closer look at what an LXP is, why a learning business might need one, and how to go about selecting the right LXP for your learning business. More info/register.

Host: Tagoras/Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Stacey Boyle, vice president of solution consulting at EdCast

Thu 4/29 at 1 p.m. – Onboarding to Activation: Hook New Members Early, Reel Them in for a Lifetime

In this panel discussion-style webinar, a group of membership professionals from both trade organizations and professional societies, will discuss what has worked, what hasn’t worked, tactics to finding the hook to get new members engaged, how the onboarding to activation cycle has changed since COVID-19 and what the cycle might look like post-pandemic. More info/register.

Host: ASAE Membership Professionals Community

Presenters:

  • Lia Zegeye, M.S. (moderator), Senior Director of Membership, American Bus Association
  • John D. Lingerfelt, Senior Manager, Membership, American Association for the Study of Liver Diseases
  • Steven B. Shivak, Director of Membership, National Asphalt Pavement Association

Thu 4/29 at 2 p.m. – Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021

Aligning the reality of packed days with shifting definitions of work/life balance and, for many, reduced resources and opportunities for traditional professional development, our learning in 2020 stemmed from hands-on experience. In this session, we will take a future-focused viewpoint. What learning approaches are most meaningful today? How do find and fund them? Align them with our new skill needs? And, of course, demonstrate our knowledge and expertise to future search committees and/or employers? Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jim Zaniello, FASAE, president and founder of Vetted Solutions
  • Shira (Harrington) Lotzar, founder, Purposeful Hire
  • Lowell Aplebaum, FASAE, CAE, IAF Certified™ Professional Facilitator, CEO, Vista Cova, LLC

Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Joakim Honkasalo via Unsplash

The weekly list of free educational events and resources for the association community…

country road – inspiration for a weekly list of free educational events and resources for the association community

Ideation session. Who doesn’t love sitting around and talking about a situation, coming up with ideas, and riffing off each other’s contributions—then marveling at how smart and creative we are? I got a chance to indulge in this type of group dynamic a few weeks ago during an ideation session hosted by Teri Carden of Non-Dues-A-Palooza and designed by Matchbox Virtual Media. WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session.

Heavy workload. Every association professional has one thing in common: more work than time to do it. During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload.

Website insight. Ray Van Hilst at Yoko Consulting shares some interesting observations about website trends over the past year—patterns you might not expect but make sense upon reflection. In #3, he talks about the positive impact you can make on search traffic if you do a few simple things with on-page SEO. #4 is one of those “what? oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!).

Event safety. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The first session addressed six event safety factors to consider from the public health and event planning perspectives. I bet you’ll find something here you hadn’t thought of yet.

Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. If that’s the problem, Krystle Kopacz at Revmade shares advice for getting content published more quickly when you’re slowed down by an internal system or bureaucracy.

Quick hits

  • 5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. (ASAE)
  • How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. ( Michael Tatonetti, CAE)
  • A virtual presentation checklist for you and/or your speakers. (Tamsen Webster)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I don’t have much to share this week because we went to the beach for a few days, so I indulged in seafood elsewhere. Before we left, I made one of my favorites, a one-pan meal inspired by Portuguese cookery. The main ingredients are almaco jack (hefty fish fillets you don’t see often unless you have a seafood share like me), kale, chouriço, white beans, and tomatoes. I’ll share the recipe this weekend on Gusto.
  • The only other meal I made was Mummy Lorraine striped mullet—a regular in my fish repertoire because it doesn’t take much effort. Top fish fillets with a mix of crushed Ritz crackers, lemon zest, garlic salt, and melted butter, then bake.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/9 at 10 a.m.* – Overcoming Leadership Challenges in the Boardroom (NYSAE Engagement Lounge)

Does your Board spend disproportionate amount of time engaged in daily operations? Is your lawyer taking direction from your chairman or members of the executive committee? Are there tenured board members who steer work towards legacy matters? These are just some of the topics we’ll tackle in this Engagement Lounge. Be ready to share your experiences as well as your winning solutions on how you solved conflict within your board of directors. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Phil Kafarakis, Senior Advisor to Boards, Chief Executives & Governments

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/9 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/9 at 2 p.m. – It’s Time to Do Something with Your Data: The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. Hear stories from associations that have been transformed by an evidence-based approach to their work, how to identify valuable data, ideas for engaging staff and the board, examples of game-changing investments that helped organizations get past barriers, and how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions. More info/register.

Host: ASAE

Presenters:

  • Susan Chung, Ph.D., Vice President, Research and Knowledge, American Society of Interior Designers
  • Bob London, CAE, Executive Director, Alpha Phi Omega
  • Katherine Matthews, CAE, Manager, Data & Analytics, National Council of Architectural Registration Boards
  • Tom Southard, CAE, COO, Conference of Major Superiors of Men
  • Mike Steckel, Director of UX, Mighty Citizen

Fri 4/9 at 3:45 p.m. – Business and Professional Etiquette

Many people assume ‘etiquette’ is about knowing which fork and napkin to use at a formal dinner and how quickly you should send a thank you note after an interview. However, the way you behave says a lot about your professionalism. By being conscious of business etiquette, you can help set yourself apart professionally. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Mon 4/12 at 1 p.m. – Meditation for Professionals  (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/13 at 1 p.m. – Increasing Connectivity & Networking in Virtual Spaces Using Avatars

A challenge of virtual meetings is replicating the hallway moments and small-group interactions that often naturally spring from in-person events. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 4/13 at 3 p.m. – Sponsorship Offerings in a Hybrid World

How will you adjust to a hybrid event – whatever that may look like – and what will you offer your sponsors? Join us if you are seeking solutions to increase your sponsorship income. More info/register.

Hosts/presenters:

  • Scott Oser of Oser & Associates
  • Lewis Flax of Flax Associates

Tue 4/13 at 4 p.m. – Improve Your Member Experience with Smart Data Management

Looking for solutions to your data woes? Looking to take your database to the next level, create greater connectively between your data, create insightful reports and improve the user experience for your members? Learn how you can optimize your data management for even greater success and member satisfaction. More info/register.

Host: Grype

Presenter: Wes Trochlil, founder, Effective Database Management


Wed 4/14 from 10 a.m. to 3 p.m. – Spring VirCon: Data Is Your DeLorean

You know that data is—and will continue to be—the central source of power when it comes to organizational growth. The question then becomes—is your data actionable? Learn how to step out of data housing and into data activation. Simply put—data without purpose will get you nowhere. Pave your data-driven road in 2021, and beyond. If you’re not one step ahead, you’ll be back in time. 2.5 CAE credits. More info/register.

Host: HighRoad Solution


Wed 4/14 at 11 a.m. – The State of Regulations

Hear a discussion on the current regulatory environment and what to expect from OIRA, with specific examples of the regulatory environment and how it is and isn’t shifting from the Trump Administration. More info/register.

Host: Fiscalnote

Presenters:

  • Keith White, Director of Legal and Regulatory Affairs, CQ Legal
  • Anne MacMillan, Principal, Invariant GR
  • Graham Owens, Director of Regulatory, Tax, and Domestic Economic Policy, National Association of Manufacturers

Wed 4/14 at 12 p.m. – A Roadmap for Shifting from Scarcity to Abundance

Learn how to start moving from never having enough to seeing the abundance that is out there waiting for you. Because once you embrace abundant social change, you will move from being constantly exhausted and hitting your head against the wall to witnessing a sea change — a growing number of people engaging in, investing in, advocating for, and helping create the change you seek. More info/register.

Host: Social Velocity


Wed 4/14 at 1 p.m. – Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

Hybrid events combine the best of both in-person and virtual experiences, allowing for maximum flexibility, accommodation and accessibility amongst your attendees. We’ll break down the basic elements of a hybrid event and give you practical tips that will help you design a successful hybrid event. More info/register.

Host: Meetings Today

Presenter: Alyssa Peltier, Cvent


Wed 4/14 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/14 at 2 p.m. – Where Community Fits in Your Overall Digital Engagement Strategy

Explore the ideas of identifying perspective and setting goals for your digital strategy. From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? More info/register.

Hosts/Presenters:

  • Benjamin Muscolino, CEO of Breezio
  • Teri Carden, CEO and founder, ReviewMyAMS

Wed 4/14 at 2 p.m. – Hotel Contract Solutions for In-Person Events in the New Normal

Hotel contract language may need updates to address the issues of meetings and events as in-person meetings resume later this year and into 2022. The same old language might not do the trick. Join a discussion of negotiation strategies and new language for contract cancellation agreements; changing liability concerns around vaccine policies, onsite precautions, and waivers; and more hot-button issues. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Barbara Dunn, partner at Barnes & Thornburg


Wed 4/14 at 2 p.m. – Be a Change Champion: A Deep Dive into the 7 Change Actions

Learn about the 7 Core human needs that emerged in the wake of the 2020 global pandemic and how the 7 Change Actions learning experience, based on these core human needs, was researched and developed. Find out how the course will help participants to become more resilient and innovative, arming them with skills to develop value-based solutions, and enabling them to be future-proof #ChangeChampions. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Amy Blackman, CEO of Fruition Co.


Wed 4/14 at 2 p.m. – Event Science: The Adventure Continues

Join the quest to follow legendary meeting professional James Caspian as he travels the world inventing the future of events based on science. Described as the first adventure TV show for planners, it is a fun journey that uncovers emerging strategies for producing powerful events. More info/register.

Host: Smart Meetings

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Carl Winston, Director of the Payne School of Hospitality at San Diego State

Wed 4/14 at 3 p.m. – Discuss a Solution for your Situation (Virtual Situation Room)

Need to solve a cloud issue? Have a contract question? Struggling with your data strategy? Seeking help solving issues in your remote work environment? Have cyber security questions or need feedback on an idea you want to iterate? Head to the Virtual Situation Room. You’ll have the opportunity to share issues and get advice from your peers. No talking heads, no preaching—just great, actionable advice. More info/register.

Host: ASAE Technology Council


Wed 4/14 at 4 p.m. – Let’s Talk Research Chats! It’s Time to do Something with Your Data

Join this virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitators:

  • Amanda E. Hortsman, CAE, Staff Attorney, Society of Critical Care Medicine
  • John Losh III, Associate Membership Director, National Association of Counties

Thu 4/15 at 11 a.m. – New Business Models for a Hybrid World

The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% from 2020 to 2027’. With the positive virtual event experience of many and the uncertain timeline for a return to physical events, the hybrid model for events is on everyone’s lips. The panel will share their ideas and experiences around different types of hybrid event models, from community and subscription to increased global reach, wider networking, micro-events, and premiumization of the in-person experience. More info/register.

Host: Virtual Events Institute

Presenters:

  • Carina Bauer, CEO, IMEX Group
  • Luke Bilton, Chief Growth Officer, ExpoPlatform
  • Martyn Clarkson, VP of Strategy, George P. Johnson Experience Marketing
  • Dahlia El Gazzar, Tech Evangelist, Dahlia+ Agency
  • Jessie States, Director, MPI Academy, Meeting Professionals International
  • Greg Topalian. CEO, Clarion UX and Leftfield Media

Thu 4/15 at 11 a.m. – Meta-Trends: Using Data to Nail the New Normal for Your Association and Your Members

Learn about tactical strategies to improve your net worth (and for your members and constituents) and the motivation to do so today, how to protect the health of your association in the next economy and the prospects for the industry you serve and your members in the next 15 years. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy


Thu 4/15 at 1 p.m. – Must-Have Strategies for Membership Growth

The crises of the past year challenged associations, but some are turning those challenges into opportunities. From renewed focus to the launch of ‘must-have’ member benefits and team-building strategies, learn how five associations are managing change and keeping their members engaged. More info/register.

Host: Sarah Sladek & Company

Presenters:

  • Rhette Baugman, Chief Revenue Officer, National Speakers Association
  • Deborah Snyder, National Vice President of Membership, National Association of Women Business Owners
  • Mike Moss, President, Society of College and University Planning
  • Katie McBreen, Vice President of Communications and Strategy, Consumer Brands Association
  • Kevin Mayeux, CEO, National Association of Insurance and Financial Advisors

Thu 4/15 at 1 p.m. – Facilit8me: Community of Practice

Join us for our open community of practice dialogue in a new, 30-minute express format. We ask participants to bring with them any facilitation challenges (past, present or future) they’d like to discuss as a group for supportive feedback, debrief and evaluation. No challenge is too big or small. We leverage the collective wisdom and experience of the group to brainstorm possible solutions, advice and recommendations in a safe and growth-minded environment. More info/register.

Host: Event Garde


Thu 4/15 at 2 p.m. – The Secrets to a Successful Mentoring Program

Find out how the American Society of Civil Engineers is rethinking the mentoring experience, using community resources, and automating their program. Learn how mentoring can improve member value, ways to increase student/younger member retention, and tips for establishing touchpoints, expectations, and resources. 1 CAE credit. More info/register.

Host: Higher Logic

Presenter: Tirza Austin, Online Community Manager at the American Society of Civil Engineers


Thu 4/15 at 2 p.m. – Event Talk Live: Creating Engaging Virtual Conferences

The Event Talk Live virtual event series brings together the brightest minds in live events for a stimulating and engaging conversation about how the event landscape will adapt in the coming months and years. Hear from Vasil Azarov about how his team successfully held the Growth Innovate Conference. Learn what event experts Kathryn Frankson and Jana Boruta do to ensure their virtual conferences are a success. Connect and network with other event pros through 1:1 matchmaking. More info/register.

Host: Accelevents

Presenters:

  • Vasil Azarov of Growth Blazers
  • Kathryn Frankson from Informa
  • Jana Boruta, author of Digital-First Events

Thu 4/15 at 3 p.m. – Unleash the Untapped Potential of Your Virtual Community

The past year has shown us the value of virtual communities for maintaining connections and providing valuable networking for members. But are you using the data from your online community to develop new products, drive event education sessions and identify influencers to lead content discussions? Learn why every part of your association should care about an online community, ways to tie success in the community to the KPIs your execs and board expect, and how to better understand your members using community data alongside other tech data. More info/register.

Host: Association Analytics

Presenters:

  • Jenny Morse, Engagement Strategist, Higher Logic
  • Greg Pollack, Vice President of Sales, Association Analytics

Fri 4/16 at 12 p.m. – Strategic Negotiating in the Post-Shutdown World

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events


Fri 4/16 at 1 p.m. – How Your Association Can Drive Revenue & Growth with AI-Based Personalization

Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen. More info/register.

Host: Blue Sky eLearn

Presenter: Adam Hostetter, CEO, FUSE


Fri 4/16 at 2 p.m. – Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization. More info/register.

Host: ASAE

Presenters:

  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine

Fri 4/16 at 3:45 p.m. – Disruptions, Deceptions, and Decisions

In this interactive program, Steve provides insights and strategies to elevate decision performance. Attendees learn to recognize and outsmart their own “lizard brain” illusions – the mental shortcuts, cognitive biases, and impulsive negativity that are amplified by disruption, and apply the strategies to their own thinking, judgment and decision making processes. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Steve Haffner, CSP, decision performance expert


Tue 4/20 at 11 a.m. – Let’s Break Swapcard!

Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. Hot off the heels of their Evolve 2.0 event, they released a series of new features they want us to test—and maybe break. Swapcard has quietly released their roundtable feature—small, interactive breakout groups that allow for groups up to 100 to engage with each other. If you haven’t tried it yourself, make sure you join us. More info/register.

Host: Eventprofs Breakshit


Tue 4/20 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 4/20 at 12 p.m. – What is the Value of Government Relations to My Organization?

Join a discussion on the ROI of Government Relations to an organization and how to truly understand if your team is bringing value to your organization and industry. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • Mark Ames, Director, Government Relations, American Industrial Hygiene Association
  • David Lusk (moderator), Founder & CEO, Key Advocacy

Tue 4/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 4/20 at 1 p.m. – Building the 2021 Event Playbook

Due to popular demand, we’ve extended our virtual event series and are excited to continue the conversation on Pandemic Compliance and Safety at Live Events. So far, we’ve covered public health, legal and event best practices, and now it’s time to get down and dirty and learn how to effectively execute a safe in-person event. More info/register.

Host: Event Farm


Wed 4/21 at 2 p.m. – Don’t Just Create Learning Content, Sell It!

Whether you’re selling instructional products to individuals or organizations, a solid strategy for finding the right audience and selling your content to these learners is as important as creating the content itself. What should you consider to successfully price, package and promote your instructional content? Learn about strategies and tactics that can make a measurable impact on your training business. More info/register.

Hosts/Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Barry Kelly, CEO, Thought Industries

Wed 4/21 at 3 p.m. – Let’s Talk Research Chats! Big Ideas, No Budget

Join a virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitators:

  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Lowell M. Aplebaum, CPF, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova

Thu 4/22 at 2 p.m. – Winning with Data-Driven Smartech Goals

Learn about the anatomy of the association marketing funnel and how to build smartech metrics to ensure you are acquiring net new contacts and moving these leads through an effective marketing and sales process. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. More info/register.

Host: ASAE

Presenters: Aimee Pagano and Maneesha Manges, HighRoad Solution


Thu 4/22 at 4 p.m. – Sponsorship Revenue and Results

Savvy association professionals recognize that standard sponsorship strategies may no longer be viable, yet the question is how to jump-start your sponsorship revenue. Hear about changes you can make that will open new doors, uncork new opportunities, and land additional income. Discuss and share ‘code red’ strategies you can use immediately. Learn new paths forward to increase your revenue and results. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Lewis Flax, Flax Associates


Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE

Presenters:

  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Jordan Elliott via Unsplash

The weekly list of free educational events and resources for the association community…

roaring surf - – inspiration for a weekly list of free educational events and resources for the association community

Post-pandemic association workplace. Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey, the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate.

Association member communications. Interested in grading your association communications? By participating in Association Adviser’s annual Association Communications Benchmarking Survey, you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer.

Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery, presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. One interest finding among many: declining conference expense reimbursements from employers. Uh oh.

Hybrid conferences. MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference—and why you should.  

Educational coaches. Adults need guidance counselors too, says WBT Systems. They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs.

Quick hits

  • 16 reasons why people don’t share their knowledge—and what to do about it. (Stan Garfield)
  • Hello, association Type A’s: 10 ways to stop overthinking everything. (Lachlan Brown, HackSpirit)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The “don’t go back for thirds because that’s our Tuesday dinner too” meal of the week was an oyster, shrimp and chouriço bake inspired by Emeril Lagasse. Think Portugal meets Louisiana. I adapted it this time by using Portuguese chouriço instead of andouille, steaming the oysters for ease of opening, and adding shrimp (and shrimp broth instead of water) and chard. On the side, a pesto veggie sauté made with carrots and the last of the broccoli stems and florets from our garden—Jim already cooked the leaves.
  • Whenever I get catfish in my seafood share, for just a second I start thinking about how I might prepare it but then I remember this Thai-style catfish recipe and any hope of making something new is dashed. It’s a quick dish to put together. Don’t skip the dipping sauce, it’s so good.
  • I usually rely on leftovers for lunch but ran out earlier this week, so I pulled out a can of sardines (this Spanish brand is excellent) and made a tasty sardine pasta. I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. I know I’ll make it again and again.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/2 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/2 at 3:45 p.m. – Five Fun and Easy Ways to Improve Online Networking

A lot of online organizations and events promise online networking — but then don’t deliver. In this all experiential, hands-on session, we’ll actually explain and demonstrate a few natural, practical techniques to connect people online. You’ll actually get to meet 4-8 of your colleagues while learning easy and effective tips to improve your own events. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Lee Gimpel, Founder, Better Meetings


Mon 4/5 at 1 p.m. – Nonprofit Organization Real Estate Post-Pandemic (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sandy Weiss

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/6 at 11 a.m. – 30 Ideas in 30 Minutes to Up Your Hybrid Event Game

The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. You’ll leave with a tactical list of best practices that you’ll want to implement right away. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Scott Davis, Account Executive, Mediasite Events
  • Sarah Roller Growth, Account Executive, Mediasite Events

Tue 4/6 at 12 p.m. – Quick Wins (Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 4/6 at 12 p.m. – The Science of Increased Community Participation

When members feel a sense of commitment to their online communities, they are significantly more likely to make high-quality, frequent contributions. Based on the most recent social science research of online communities, this webinar will share major theories, findings, and practical applications for securing member commitment – without manipulation or extraction. More info/register.

Host: Vanilla

Presenter: Carrie Melissa Jones, founder of CMJ Consulting


Tue 4/6 at 1 p.m. – Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not

COVID has cut into associations’ non-dues revenue streams in a major way. Join us to discuss increasing your revenue through partnerships, sponsorships, and programs that really work. Hear what works, where to focus your resources, marketing, management, and tracking. Learn from two pros how to build successful, revenue-producing programs that can fund the good works of your association. More info/register.

Host: Altai Systems

Presenters:

  • Bruce Rosenthal, founder, Bruce Rosenthal Associates
  • James Bergmann, Director Of Business Development at Altai Systems

Tue 4/6 at 2 p.m. – The Digital Divide and Lasting Effects of Internet Inequality (Association Chat)

What has COVID-19 taught us about the Digital Divide? Technology access, adoption, education, and health have become the center of focus for many of us. Digital equity and inclusion must be part of the overall conversation about DEI. Associations can be a part of the answer. Hear about the dangers of internet inequality and the steps that EYEJ, an organization focused on empowering youth and exploring justice, are making to ensure that change happens in Cleveland…and everywhere. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International

Guests: Mai Moore and Tréyah Gray


Wed 4/7 at 11 a.m. – 10 Steps to Make Your Virtual Event Worth Watching

This session will unpack the new ways we’re all learning to create connection, and the new opportunities for engagement within every event- virtual, IRL, and hybrid alike. From new technology solutions to opportunities for real human moments we’ll discuss how to create true points of connection, raving fans, and ecstatic members. 1 CAE credit. More info/register.

Host: Sidecar

Presenter: J. Damany Daniel, Chief Imaginator, The Event Nerd


Wed 4/7 at 11 a.m. – 7 Reasons Your Business Needs Data Recovery and Backup

Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the roll of digital assets (i.e., domains, domain name system (DNS), and digital certificates)—in enabling the day-to-day successful operation of their business. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Greg Smith, Senior Information Technology Consultant


Wed 4/7 at 12 p.m. – COVID19 and Gender: The Disproportionate Impact on Women

Learn more about how COVID has disproportionately affected women. Data will be presented on its impact, with a focus on women in associations, particularly the impact on women in C-Suite and leadership positions and the long-term effects on associations as women continue to exit the workforce. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters:

  • Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL
  • Alexis Redmond, JD, MA, CAE, Director, Career Management Resources, American Speech-Language-Hearing Association
  • Amanda Bow, Director of Marketing & Communications, Association of School Business Officials International
  • Gayathri Kher, Co-Founder & President, fusionSpan
  • Tori Miller Liu, Director of Information Systems, American Speech-Language-Hearing Association

Wed 4/7 at 1 p.m. – Let’s Talk Research: A Culture & Data Town-Hall

Join an open discussion on the challenges and barriers association professionals experience with establishing/maintaining a data-driven culture in their organization. We will also use this time to share and address questions from association professionals on leveraging data in their organizations decision-making, helpful resources, and lessons learned. More info/register.

Host: ASAE

Facilitators:

  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE

Wed 4/7 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/7 at 2 p.m. – How to Deliver Collaboration and Connection at Conferences

If we’re being honest, most meetings and conferences we hold aren’t actually meetings. They’re often nothing more than passive watch parties. Even when we were in-person, there was a surprising lack of dialog and conversation at conferences. Join an interactive session exploring how to bring back the “meet” in meetings and “confer” in conferences. Be prepared to join mini breakouts throughout the session to brainstorm and collaborate with your peers on how to design more engaging meetings. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Lee Gimpel, Founder, Better Meetings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Wed 4/7 at 2 p.m. – Creative Sponsorship Ideas for Digital and Hybrid Events

While we’re anxious for in-person events to resume, all-virtual or hybrid gatherings will still dominate meeting calendars for 2021. Are you selling sponsorships for these events? Join us for a host of ideas that will keep sponsors top of mind and bring in revenue for your organization, whether the gathering is purely online or has a mix of digital and in-person participants. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Bill Zimmer, Vice President of Strategy, 360 Live Media
  • Sylvia Allen, Founder, Allen Consulting
  • Sarah J.F. Braley (moderator), managing editor, Northstar Meetings Group

Thu 4/8 from 7 a.m. to 7 p.m. – Global Meetings Industry Day: Virtual

Given the global challenges that our industry has been facing, this is an opportunity to connect virtually to gain valuable education and resources to help our industry move forward stronger than ever before. The Meetings Mean Business Coalition announced the 2021 GMID theme, “Meet Safe,” which will guide the content of the broadcast. 12 CMP credits. More info/register.

Host: MPI


Thu 4/8 at 10 a.m. – 100 Highlights: The Stories. The Future. Is Now.

Discuss the current progress and shortcomings of the events industry pertaining to Diversity, Inclusion, and Equity. As restrictions ease and events are given a cautionary green-light, it is important for the event industry to remember the future is now and our stories, expertise, and presence still matter. This immersive panel event will let you see, hear and learn the value of Black professionals in the Events Industry. More info/register.

Host: Black in Events Network

Presenters:

  • Dwayne Rutherford
  • Grace Arhin
  • Ricardo Hicks
  • Brittani Menina

Thu 4/8 at 11 a.m. – Advocacy: 5 Effective Strategies for Managing Fast-Moving Issues

Using COVID lockdown rules as an example, we provide suggestions for how to track and advocate on legislation and regulations that can come up in any town or state at a moment’s notice. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erik Rosedahl, Phone2Action


Thu 4/8 at 12 p.m. – Work Is Not a Place – Executive Management Dialogue

Remote work is not only a necessary outgrowth of the current crisis, it is, for some, proving to be a more productive environment than in-office work. As we look to the future, many factors must be considered as associations contemplate what their workforce will look like, including hybrid work environments, time-zone differences, legalities of a multi-state workforce, and recruitment strategies. Join this conversation to hear insights on the trend toward a geographically dispersed workforce. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Sara Curtis, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Tiffany Releford, co-chair of the firm’s Community Associations practice group
  • Chantal Sturk-Nadeau
  • Laura Viehmyer, Principal Consultant, PRM Consulting, Inc.

Thu 4/8 at 1 p.m. – 100 Highlights: The Stories. The Future. Is Now.

Discuss the current progress and shortcomings of the events industry pertaining to Diversity, Inclusion, and Equity. As restrictions ease and events are given a cautionary green-light, it is important for the event industry to remember the future is now and our stories, expertise, and presence still matter. This immersive panel event will let you see, hear and learn the value of Black professionals in the Events Industry. More info/register.

Host: Black in Events Network

Presenters:

  • Tru Powell
  • Andrew Roby
  • Sonia Alcazar Collier
  • Denise Mapp
  • Kunmi Ariyo

Thu 4/8 at 1 p.m. – The Road Ahead Q2 Forum: Informed Optimism and Continued Flux

To mark Global Meetings Industry Day 2021, the Event Leadership Institute is gathering event professionals to share their insights and predictions on topics from the future of trade shows and user conferences to permanent changes in how business approach their event strategies. Their experiences will help point the way to new ideas in the industry and what challenges have yet to be tackled. More info/register.

Host: Event Leadership Institute

Presenters:

  • Kathryn Frankson, Director of Marketing | Informa
  • Tavar James, Director, Head of Experiential Marketing  | Equitable
  • Brian Morrissey, Founder | The Rebooting
  • Howard Givner, Founder | Event Leadership Institute

Fri 4/9 at 10 a.m. – Overcoming Leadership Challenges in the Boardroom (NYSAE Engagement Lounge)

Does your Board spend disproportionate amount of time engaged in daily operations? Is your lawyer taking direction from your chairman or members of the executive committee? Are there tenured board members who steer work towards legacy matters? These are just some of the topics we’ll tackle in this Engagement Lounge. Be ready to share your experiences as well as your winning solutions on how you solved conflict within your board of directors. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Phil Kafarakis, Senior Advisor to Boards, Chief Executives & Governments


Fri 4/9 at 2 p.m. – It’s Time to Do Something with Your Data: The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. Hear stories from associations that have been transformed by an evidence-based approach to their work, how to identify valuable data, ideas for engaging staff and the board, examples of game-changing investments that helped organizations get past barriers, and how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions. More info/register.

Host: ASAE

Presenters:

  • Susan Chung, Ph.D., Vice President, Research and Knowledge, American Society of Interior Designers
  • Bob London, CAE, Executive Director, Alpha Phi Omega
  • Katherine Matthews, CAE, Manager, Data & Analytics, National Council of Architectural Registration Boards
  • Tom Southard, CAE, COO, Conference of Major Superiors of Men
  • Mike Steckel, Director of UX, Mighty Citizen

Fri 4/9 at 3:45 p.m. – Business and Professional Etiquette

Many people assume ‘etiquette’ is about knowing which fork and napkin to use at a formal dinner and how quickly you should send a thank you note after an interview. However, the way you behave says a lot about your professionalism. By being conscious of business etiquette, you can help set yourself apart professionally. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Tue 4/13 at 1 p.m. – Increasing Connectivity & Networking in Virtual Spaces Using Avatars

A challenge of virtual meetings is replicating the hallway moments and small-group interactions that often naturally spring from in-person events. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 4/13 at 4 p.m. – Improve Your Member Experience with Smart Data Management

Looking for solutions to your data woes? Looking to take your database to the next level, create greater connectively between your data, create insightful reports and improve the user experience for your members? Learn how you can optimize your data management for even greater success and member satisfaction. More info/register.

Host: Grype

Presenter: Wes Trochlil, founder, Effective Database Management


Wed 4/14 at 2 p.m. – Where Community Fits in Your Overall Digital Engagement Strategy

Explore the ideas of identifying perspective and setting goals for your digital strategy. From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? More info/register.

Hosts/Presenters:

  • Benjamin Muscolino, CEO of Breezio
  • Teri Carden, CEO and founder, ReviewMyAMS

Wed 4/14 at 3 p.m. – Discuss a Solution for Your Situation (Virtual Situation Room)

Need to solve a cloud issue? Have a contract question? Struggling with your data strategy? Seeking help solving issues in your remote work environment? Have cyber security questions or need feedback on an idea you want to iterate? Head to the Virtual Situation Room. You’ll have the opportunity to share issues and get advice from your peers. No talking heads, no preaching—just great, actionable advice. More info/register.

Host: ASAE Technology Council


Wed 4/14 at 4 p.m. – Let’s Talk Research Chats! It’s Time to do Something with Your Data

Join this virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Presenters:

  • Amanda E. Hortsman, CAE, Staff Attorney, Society of Critical Care Medicine
  • John Losh III, Associate Membership Director, National Association of Counties

Thu 4/15 at 1 p.m. – Must-Have Strategies for Membership Growth

The crises of the past year challenged associations, but some are turning those challenges into opportunities. From renewed focus to the launch of ‘must-have’ member benefits and team-building strategies, learn how five associations are managing change and keeping their members engaged. More info/register.

Host: Sarah Sladek & Company

Presenters:

  • Rhette Baugman, Chief Revenue Officer, National Speakers Association
  • Deborah Snyder, National Vice President of Membership, National Association of Women Business Owners
  • Mike Moss, President, Society of College and University Planning
  • Katie McBreen, Vice President of Communications and Strategy, Consumer Brands Association
  • Kevin Mayeux, CEO, National Association of Insurance and Financial Advisors

Thu 4/15 at 1 p.m. – Facilit8me: Community of Practice

Join us for our open community of practice dialogue in a new, 30-minute express format. We ask participants to bring with them any facilitation challenges (past, present or future) they’d like to discuss as a group for supportive feedback, debrief and evaluation. No challenge is too big or small. We leverage the collective wisdom and experience of the group to brainstorm possible solutions, advice and recommendations in a safe and growth-minded environment. More info/register.

Host: Event Garde


Fri 4/16 at 2 p.m. – Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization. More info/register.

Host: ASAE

Presenters:

  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Rays of the morning sun coming through the trees – inspiration for a weekly list of free educational events and resources for the association community

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. No surprise there.

However, only 36% of respondents said they align their staff and board in terms of innovation as a priority. That stinks. The world is changing every day; you must innovate to remain relevant. The report identifies the internal barriers or constraints to innovation, describes inflection points in creating a more innovative culture, and includes profiles of weak, moderate, and strong innovation cultures—plus much more.

Intuitive innovation. Braden Kelley believes intuition has an essential role to play in innovation. Wait, what? Shouldn’t associations always be driven by data? Nope, not exclusively. He says intuition is “incredibly important to human-centered design [because it] taps into our shared understanding as humans of how things should operate.” I wholeheartedly agree.

Volunteer SMEs. WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” They suggest strategies for resolving some of the challenges you probably have with your SMEs.

Chapter events. Speaking of contentious volunteer situations, what about chapter leaders who plan to host in-person events in the upcoming weeks or months? Billhighway went to an expert (Aaron Wolowiec, CAE, CMP) to get advice on how CRPs can support chapters with virtual and in-person event decisions and design.

AMS pains. MemberSuite surveyed association professionals on their most frustrating AMS pain points. Ack, I’ve been there. Just reading this gives me the heebie-jeebies. If you’re suffering from one of these issues, the post provides advice for alleviating the pain—or avoiding it in the first place.

Burnout. Olga Khazan at The Atlantic gets right to the point. She says burnout “is technically a work problem. And only your employer can solve it.” Think about it: unreasonable workloads, crappy technology (hello, AMS pains), lack of control and/or recognition, unlevel playing field, and toxic colleagues. Ugh. I feel like a weight is coming down on me just typing that. If you’re dealing with this, please look after yourself, fill your well, and find ways to see the light in your life instead of all that darkness. You deserve to thrive, not just survive.

Quick hits

  • “When smart, committed people disagree about the answer to a question, you’ve found a question worth pursuing and a discussion worth having.” Some good food for thought there. (Seth Godin)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The highlight of the week: lasagna. Lasagna never lets you down. I’ve been tweaking this recipe over the years: ground beef and Italian sausage, basil pesto ricotta mix, marinara, and mozzarella, provolone, and parmesan cheese. Email me if you’d like the recipe in a Word doc.
  • On the side, roasted broccoli (add slices of garlic about 5 minutes before it’s done) tossed with lemon zest and Parmesan cheese when it comes out of the oven.
  • I don’t have much else to share since lately I’ve been making a three-night meal on Sundays. However, I received a big, beautiful piece of swordfish in my seafood share last week. I simply baked and served it with generous squirts of lemon juice. On the side, leftover roasted butternut squash and green beans tossed in gojuchang and thrown back in the oven to crisp up.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 3/26 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 3/26 at 1 p.m. – Recent Live Event Success Roundtable

Hear how the panel pulled off GSAE’s recent safe and successful annual meeting in Savannah while following the ever-changing safety protocols and government restrictions in this Covid era. The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. More info/register.

Host: Hopskip

Presenters:

  • Wendy W. Kavanagh, CAE, President of GSAE
  • Michelle Gortemoller, DOSM of Hyatt Regency Savannah
  • Jennifer Thompson, Senior National Sales Manager of Visit Savannah

Fri 3/26 at 1 p.m. – Will Learning Ever Look the Same? Re-Visioning In-Person, eLearning, and Virtual Events in a Post COVID World

With the promise of a vaccine and a “return to normalcy” will come the second great disruption in in-person events, virtual events, and eLearning. Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn


Fri 3/26 at 3:45 p.m. – Getting Noticed at Work

Learn how to present yourself so that you are noticed for the right reasons. We will discuss the importance of a professional presence, an image of self-confidence, credibility building behaviors, and things you can do that will show your worth and enhance the likelihood of success in building your career. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC


Mon 3/29 at 1 p.m. – Sound Natural Reading a Script (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Serena Gay

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/30 from 9 a.m. to 4 p.m. – LMS Demo Day

The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 3/30 at 10 a.m. – Virtual, Hybrid and In-Person Events – How to Manage all Your Event Data

Get an in-depth look at all the important things event organizers need to look at when it comes to getting value from their event data: why data is critical for your 2021 event strategy, top data collection tools and why they matter, 4 key steps in building a successful data management strategy, and how to address your top event data challenges. More info/register.

Host: Eventsforce


Tue 3/30 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 1

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. 1 CAE credit. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Derrick M. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center
  • Eric Mason, Director of Human Resources, Association Headquarters Inc
  • Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.

Tue 3/30 at 12 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

AMS data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Tue 3/30 at 12 p.m. – How to Solve the Challenges of Networking in Virtual and Hybrid Events

Dive into the value of creating deep networking opportunities and how to bring the fidelity of in-person to virtual and hybrid events. Creating a better networking experience is possible and it may be simpler than you think. Learn about the power of deep networking and how to bring it to event participants who are yearning for high-quality networking opportunities. 1 CMP credit. More info/register.

Host: Event MB

Presenter: Lawrence Coburn, CEO and Co-founder, Twine


Tue 3/30 at 1 p.m. – Increasing Connectivity & Networking in Virtual Spaces Using Avatars

A challenge of virtual meetings is replicating the hallway moments and small-group interactions that often naturally spring from in-person events. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meeting


Tue 3/30 at 1 p.m. – Raising the Bar on Virtual Events

Going virtual is still the best option for many events. Hear what worked (and didn’t) in 2020 and what’s different in 2021, tips to keep your audience engaged and entertained, ticketing and registration strategies to maximize sign-ups, and key reminders for virtual speaker and emcees. More info/register.

Host: Socio


Tue 3/30 at 2 p.m. – Event Science: The Adventure Continues

Join the quest to follow legendary meeting professional James Caspian as he travels the world inventing the future of events based on science. Described as the first adventure TV show for planners, it is a fun journey that uncovers emerging strategies for producing powerful events. More info/register.

Host: Smart Meetings

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Carl Winston, Director of the Payne School of Hospitality at San Diego State

Wed 3/31 at 12 p.m. – DEI: An Association Call to Action

March marks continued call for justice regarding Breonna Taylor and the start of the George Floyd trial. This third segment of Association Xchange’s Diversity, Equity and Inclusion (DEI) series features a conversation about the dynamics of black fatigue, and managing racial trauma while addressing privilege and unconscious bias, plus dismantling the structures of systemic power and privilege. Learn about actions that ensure DEI is infused into your association’s culture and values. 1 CAE credit. More info/register.

Host: Association Xchange (formerly DC Swap)

Presenters:

  • Mariama Boney, LMSW, CAE, president of Achieve More, LLC
  • Donte Shannon, CAE, FASE, CEO of the Association for Equipment Management Professionals and Text to Table Co-Host
  • Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE

Wed 3/31 at 12 p.m. – Panel Discussion: Simple Strategy

Creating successful virtual experiences begins with a long-term strategy. This panel will discuss various parts of a meeting strategy from creation to implementation to evaluation, aligning industry best practices with proven methods of success. More info/register.

Host: Talley Management

Presenters:

  • Derrick Johnson (Moderator), CMP, DES – Chief Diversity Officer and Director of Event Strategy
  • Cheryl Gallagher, CMP – Director of Meetings for the American Headache Society (AHS), a TMG client partner
  • Maripat Traino – Meeting and Exhibit Manager
  • Erin O’Leary – Meeting and Event Coordinator

Wed 3/31 at 1 p.m. – How to Drive Member Engagement with Education

Providing membership with on-demand access to innovative learning experiences can be a differentiator. Turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using. Learn how to build a closer connection between members and associations, while supporting each member’s individual career advancement. More info/register.

Host: Sidecar

Presenter: Dr. Holly Whitaker, Learning Strategy Consultant, Desire2Learn (D2L)


Wed 3/31 at 1 p.m. – Return-to-Office Legal Concerns for Employers in a Post-Pandemic World

The end of the pandemic means the lights are – literally, and finally! – coming back on at the office. More info/register.

Host: Seltzer Law Firm

Presenter: Diane A. Seltzer Torre, Esq.


Wed 3/31 at 1 p.m. – A Hybrid Meetings Primer: The Rise of the Smart Venue

Learn how to create a touchless environment for registration, presentation management, webcasting and all onsite functions, how robust internet access and flexible network infrastructure is no longer an option…it is oxygen, and how the integration of technology platforms will be the next innovation, with all stakeholders working on one platform. More info/register.

Host: Meetings Today

Presenter: Mary Ann Pierce, MAP Digital


Wed 3/31 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/31 at 1:15 p.m. – Why Your Next Hybrid Event Isn’t In A Ballroom

Join us live for an in-depth discussion designed to challenge and deepen your understanding of hybrid events, and think outside-the-box using a unique definition of hybrid events. Hear about different hybrid models and the venues they will require, expected progression of hybrid events, managing expectations and experiences, and relevant, detailed visuals. More info/register.

Host: Endless Events

Presenters:

  • Will Curran, Chief Event Einstein of Endless Events
  • Kyle Kocinski, Implementation Manager at Endless Events

Wed 3/31 at 3 p.m. – The Data Analytics Journey: Why to Get Started, How to Get Started and Where to Go From There

You know you need to be doing more with your data but might not be sure how to get started or what to consider for your association. Learn how analytics can benefit you and ways to address your concerns over data quality, how to move beyond looking solely at traditional transactional data, and how you can predict member outcomes and behavior. More info/register.

Hosts: Protech and Association Analytics

Presenters:

  • Gretchen Steenstra, Strategic Technology Consultant of DelCor
  • Julie Sciullo, CEO of Association Analytics

Wed 3/31 at 4 p.m. – 360 Live Media’s EIX: SXSW Online Debrief

In the first in our monthly EIX series, we’ll unpack SXSW Online–sharing the best things we saw, what we learned, and if they were able to capture the magic of the in-person experience. More info/register.

Host: 360 Live Media


Thu 4/1 a 11:30 a.m. – Analytics for Everyone: How to Become a Data-Driven Organization

To enhance your member experience, improve your overall operations, and anticipate future needs, you need insight into your association. Learn how to create a data culture and become a data-driven organization, identify your most important data assets and develop a data governance strategy, and provide data and analytics to your boards, committees, chapters and members. 1 CAE credit. More info/register.

Host: Community Brands


Thu 4/1 at 12 p.m. – WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World

Discover the strategies MPI implemented to not only market the hybrid WEC Grapevine in-person and digital experience effectively, but how we designed and executed a robust communication approach to ensure that lack of awareness wasn’t a barrier to attendance. Learn what worked and what didn’t and how these hard lessons provide a blueprint for marketing and communication not just in a pandemic world, but in the new world of live events. 1 CMP credit. More info/register.

Host: MPI (fee for MPI non-members)

Presenter: Drew Holmgreen, Vice President, Brand Engagement, MPI


Thu 4/1 at 1 p.m. – Stronger Together: Integrating Teams to Get Your Association’s House in Order

An association’s strength is based on the value it provides its members, and a significant opportunity to add value lies in having a strong Government Affairs program. Learn about the importance of internal, external and key stakeholder collaboration to set your association and Government Affairs program up for success. More info/register.

Host: The Moery Company

Presenters:

  • Trey Richardson, managing partner at Sagac Public Affairs
  • JP Moery, president at The Moery Company
  • Elizabeth Johnson, vice president at The Moery Company

Thu 4/1 at 2 p.m. – How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

With residual safety concerns, reduced travel budgets, and restrictions still in effect, organizations are finding creative ways of satisfying both organizational and attendee needs hybrid events. Learn about the basic elements of a hybrid event and practical tips that will help you design a successful hybrid event. 1 CMP card. More info/register.

Host: MeetingsNet

Presenters:

  • Alyssa Peltier, Senior Manager, Industry Marketing, Cvent
  • Rob Carey, Senior Content Producer, MeetingsNet

Fri 4/2 at 3:45 p.m. – Five Fun and Easy Ways to Improve Online Networking

A lot of online organizations and events promise online networking — but then don’t deliver. In this all experiential, hands-on session, we’ll actually explain and demonstrate a few natural, practical techniques to connect people online. You’ll actually get to meet 4-8 of your colleagues while learning easy and effective tips to improve your own events. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Lee Gimpel, Founder, Better Meetings


Tue 4/6 at 1 p.m. – Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not

COVID has cut into associations’ non-dues revenue streams in a major way. Join us to discuss increasing your revenue through partnerships, sponsorships, and programs that really work. Hear what works, where to focus your resources, marketing, management, and tracking. Learn from two pros how to build successful, revenue-producing programs that can fund the good works of your association. More info/register.

Host: Altai Systems

Presenters:

  • Bruce Rosenthal, founder, Bruce Rosenthal Associates
  • James Bergmann, Director Of Business Development at Altai Systems

Wed 4/7 at 12 p.m. – COVID19 and Gender: The Disproportionate Impact on Women

Learn more about how COVID has disproportionately affected women. Data will be presented on its impact, with a focus on women in associations, particularly the impact on women in C-Suite and leadership positions and the long-term effects on associations as women continue to exit the workforce. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters:

  • Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL
  • Alexis Redmond, JD, MA, CAE, Director, Career Management Resources, American Speech-Language-Hearing Association
  • Amanda Bow, Director of Marketing & Communications, Association of School Business Officials International
  • Gayathri Kher, Co-Founder & President, fusionSpan
  • Tori Miller Liu, Director of Information Systems, American Speech-Language-Hearing Association

Wed 4/7 at 2 p.m. – How to Deliver Collaboration and Connection at Conferences

If we’re being honest, most meetings and conferences we hold aren’t actually meetings. They’re often nothing more than passive watch parties. Even when we were in-person, there was a surprising lack of dialog and conversation at conferences. Join an interactive session exploring how to bring back the “meet” in meetings and “confer” in conferences. Be prepared to join mini breakouts throughout the session to brainstorm and collaborate with your peers on how to design more engaging meetings. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Lee Gimpel, Founder, Better Meetings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Thu 4/8 at 12 p.m. – Work Is Not a Place – Executive Management Dialogue

Remote work is not only a necessary outgrowth of the current crisis, it is, for some, proving to be a more productive environment than in-office work. As we look to the future, many factors must be considered as associations contemplate what their workforce will look like, including hybrid work environments, time-zone differences, legalities of a multi-state workforce, and recruitment strategies. Join this conversation to hear insights on the trend toward a geographically dispersed workforce. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Sara Curtis, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Tiffany Releford, co-chair of the firm’s Community Associations practice group
  • Chantal Sturk-Nadeau
  • Laura Viehmyer, Principal Consultant, PRM Consulting, Inc.

Fri 4/9 at 2 p.m. – It’s Time to Do Something with Your Data: The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. Hear stories from associations that have been transformed by an evidence-based approach to their work, how to identify valuable data, ideas for engaging staff and the board, examples of game-changing investments that helped organizations get past barriers, and how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions. More info/register.

Host: ASAE

Presenters:

  • Susan Chung
  • Robert J. London, CAE, National Executive Director, Alpha Phi Omega
  • Katherine H. Matthews, CAE
  • Thomas M. Southard, CAE
  • Mike Steckel

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Johannes Plenio via Unsplash