Your weekly list of free webinars and events for the association community…

Desert outside Las Vegas - BLM

The next time you find yourself procrastinating, take a moment to think about the task you’re avoiding. What’s its purpose?

I read recently that “energy and inspiration come from a clarity of purpose”—a clear understanding of why you’re doing what you’re doing.

When Resistance (yes, it deserves a capital R) rises up between me and my next writing task, I go back to the purpose of the piece. Who’s it for? What do we want them to learn? What problem does it solve? Why is it so important we put this out there? Once I return to its purpose, the resistance usually breaks down and I can plow ahead feeling better about where I’m going and why.

And, if for some reason, I’m not sure about the purpose, well, that’s a big warning sign. Before I go any further, I need to get that straight.

If you’re feeling less than inspired about writing or any other part of your day, give this approach a try and let me know if it helps.


What else did I read this week?

The subscription economy is booming—along with the technology needed to support it. I wonder how this consumer trend—described in this CIO article—will affect association membership.

If you’re in the middle of the org chart with a crazy urge to become a change agent, and bless you for that, Bill Rowan at DelCor shares a plan you can follow to make your dreams of change come true.

The Wise Content Marketer’s Guide to Sensible SEO—this one was right up my alley. I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. She made me realize how little I knew! A good teacher.

Another wise marketer—oh, how we flatter ourselves today—who is a true SEO expert is KiKi L’Italien. You may know her as the host of the weekly Association Chat (see below). Did you know she also has a podcast? And, episode 3 of Getting Social is all about SEO and how it’s sexier than social media.


Now, onto the star of the show—this coming week’s free (yippee!) webinars and other learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 3/27 at 2 p.m.* – Discover Super Members: Predictive Analytics for Proactive Engagement and Retention

When the data in your AMS is combined with data from all your systems, it can help you predict the future, uncover your Super Members and next big wins, and answer the questions your association needs to know. Learn about best practices in advanced data analytics, predictive forecasting of member engagement and retention trends, and how to put to work the cognitive intelligence living in your AMS. 1 CAE credit. More info/register.

Host: Abila

Presenters:

  • Debbie King, CEO of Association Analytics
  • Carlos Restrepo, senior director of customer accounts,

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/28 at 12:30 p.m. – Mobile Learning: A Practical Strategy

Learners expect to take their learning on-the-go. They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Associations must provide content that’s not only accessible on mobile devices, but is optimized for learning on a mobile platform. Learn how to develop your education strategy to optimize mobile learning in your organization. More info/register.

Host: WebCourseworks

Presenter: Brenda Enders, president and chief learning strategist, Enders Consulting


Tue 3/28 at 1 p.m. – Best Practices for Engaging Newcomers to Advocacy

Learn how to harness and leverage the energy that exists in this current political environment, and how to engage those advocates who are new to contacting their officials and supporting your organization. Hear about best practices for reaching and engaging new advocate voices so they are able to cut through the noise and make the strongest policy impact possible. More info/register.

Host: Phone2Action


Tue 3/28 at 2 p.m. – Associations and the Power of Online Communities (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 3/28 at 2 p.m. – Inside the Mind of the Event Attendee

Take a look at ground-breaking research from MeetingsNet and Edelman Berland on what attendees need and expect from events (and their mobile app). Learn why professional development is the top reason attendees attend events, what you can do immediately with these research results when planning events, and how different generations think and interact differently at events and how you can include them all. More info/register.

Host: MeetingsNet

Presenters:

  • Myllisa Patterson, director of marketing, CrowdCompass by Cvent
  • Sue Pelletier (moderator), editor, MeetingsNet

Tue 3/28 at 2 p.m. – Leading Great Virtual Meetings That Actually Get Work Done

Learn how to avoid the lack of focus, poor engagement, and indecision that plague most virtual meetings. Discover the five key structural elements you need for a successful virtual meeting, how to dramatically increase participant engagement, and essential tools, tips, and techniques that can improve the outcome and experience of your virtual meetings. CAE credit. More info/register.

Host: Wild Apricot

Presenters:

  • Richard Lent, author, Leading Great Meetings: How to Structure Yours for Success
  • Nancy Settle-Murphy, author, Leading Effective Virtual Teams

Tue 3/28 at 2:30 p.m. – How to “Crush” Your Sponsorship Season

Find out how to unleash sponsorship sales. Learn about the prospectus your sponsors want to see, launching a sponsorship program with more sizzle, going after the “big game,” and reasons why your program is not growing. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Wed 3/29 at 12 p.m. – How to Effectively Measure the ROI of Event Marketing

As ROI has become an essential everyday calculation for other marketing channels, measurement of the immense value provided by events has lagged. However, new tools and approaches make an accurate ROI calculation attainable for any event professional. Learn about the different ways of calculating event ROI, which tools make these calculations easier and more effective, and how you can calculate the ROI of your events. More info/register.

Host: Event Tech Tribe
Presenter: Mike Piddock, founder and CEO, audience engagement platform, Glisser


Wed 3/29 at 1 p.m. – Negotiation: Getting to Yes

Hear about the latest industry issues and trends that impact planner/hotelier negotiations, as the seller’s market shifts in some regions to a buyer’s market, including specific methods to validate and report contract risk mitigation. Learn which key hotel contract performance clauses are often overlooked, and methods to calculate damages and verify amounts due via an audit. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting management, Meeting Sites Resource


Wed 3/29 at 2 p.m. – Driving Member Engagement by Showing #VolunteerLove

ASAE Foundation research highlighted how volunteering has a strong effect on members over time—think renewal, involvement, and evangelism. Your association’s challenge is creating a strategy that shows #VolunteerLove through engaging volunteer opportunities, recognition, and communications. Learn how several association pros show #VolunteerLove and get tips and strategies for crafting an engagement continuum with new and busy members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jamie Gray, volunteer services specialist, Project Management Institute
  • Peggy Hoffman, CAE, cofounder, president, and association manager, Mariner Management
  • Jennifer Rowell, director of member engagement, North Carolina Association of CPAs

Wed 3/29 at 2 p.m. – Bridging the Gap: How to Use Data and Analytics to Improve Your Events

Technology has revolutionized data, making it possible to measure every detail of your event—pre-event engagement, onsite attendee reactions, audience interests and insights into your offerings, and everything in between. Learn about the data points all event and meeting organizers should focus on, tactics to help attain the data you need, and how to interpret your findings in a meaningful way. More info/register.

Host: BizBash

Presenters:

  • John Santaferraro, chief analytics officer, Educational Measures
  • Mitra Sorrells, technology editor and Orlando bureau chief, BizBash

Wed 3/29 at 2 p.m. – Meetings 2050: How to Stay Ahead of Change in Events and Tradeshows

From artificial intelligence to virtual reality, hybrid meetings to chatbots, how will you prepare for the groundswell of change event planners are facing? Learn how to best prepare for the ongoing massive changes in the events industry. Hear about actionable how-tos on how to disrupt the disrupters in event technology and meetings management, and why you should persist despite ongoing societal changes. 1 CMP credit. More info/register.

Host: Pathable

Presenters:

  • Jim Spellos, Meeting U
  • Jordan Schwartz, CEO, Pathable

Thu 3/30 at 10 a.m. – Marketers in Hyperdrive: The Dawn of a New Age

Recent research found that B2B marketing directors were losing sleep over their jobs. Are marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Learn how to spot the signs of being a breathless marketer and how to create an action plan for change based on your situation and organization. Find out how the Smart, Strong and Slick levers work and when to pull them. More info/register.

Host: The Drum
Presenter: Billy Hamilton-Stent, client strategy director and co-founder, Octopus Group


Thu 3/30 at 2 p.m. – Associations Tableau User Group (Washington DC)

Connect with other association professionals using Tableau and learn about the latest best practices and tips in Tableau. More info/register.

Presenters:

  • Bryce Gartner, Icimo
  • Tamsen Haught, Association Analytics
  • Katherine Matthews, Entomological Society of America
  • And, several other association professionals

Thu 3/30 at 2 p.m. – This Is How Our Most Successful Clients Fill Their Events

Learn about three trends preventing people from registering for your events, one simple way to avoid event-related cash flow problems, and a proven three-step process to fill events fast and cut your workload in half. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 3/30 at 2 p.m. – Increasing Engagement through Event Technology

This session will challenge what you think you know about the impact of technology on meetings and show how you can better leverage it to create more strategic programming. Hear about the growth of technology over the last 10 years and how that will influence future trends. Learn how to integrate technology into all stages of the meeting planning lifecycle and prepare for the technological trends that will impact the meetings industry. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dan Berger, founder and CEO, event planning software company, Social Tables


Fri 3/31 at 11 a.m. – How to Create a Culture of Superior Customer Service

Learn how to cultivate a world-renown culture like Zingerman’s within your association and imagine what that would do for member and staff retention. Find out how Ari developed a culture of superior customer service, the role of beliefs in business and how they shape the organizational culture, and how to become conscious of these beliefs and positively construct them. More info/register.

Host: AssociationSuccess.org

Presenter: Ari Weinzweig, co-founder, Zingerman’s Community of Businesses, will be interviewed by Association Success’ Arianna Rehak


Fri 3/31 at 11:30 a.m. – Marketing Automation (Tyson’s Corner VA)

Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Lunch provided. 1 CAE credit. Location: Tyson’s Corner, VA. More info/register.

Host: Benel Solutions

Presenter: David Jovel, director of integrations, Real Magnet


Fri 3/31 at 1 p.m. – Using Digital Credentials to Close the Skills Gap

Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. How can associations help turn the tide? The most effective solutions may emerge from lifelong learning initiatives based on micro-credentials. But first, you must know how to translate the promise of digital badges into practical strategies that engage members in relevant and meaningful ways. More info/register.

Host: WBT Systems

Presenters:

  • John Leh, CEO and lead analyst, Talented Learning
  • Linda Bowers, CTO, WBT Systems

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed image by Bob Wick for the Bureau of Land Management

Big Bend NP - Windows - Daniel Gillaspia

Wine comes in at the mouth
And love comes in at the eye;
That’s all we shall know for truth
Before we grow old and die.
I lift the glass to my mouth,
I look at you, and I sigh.

Happy St. Patrick’s Day. That lovely poem is A Drinking Song by W.B. Yeats, one of my favorite poets. I made a pilgrimage to his grave long ago, just because.


Now, onto more mundane things…

Is inbound marketing still a bit perplexing for you? Have no fear. Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content.

In the last few years, I’ve seen many articles in Associations Now about associations rethinking the chapter structure. Billhighway explains why many of them are adopting the joint membership model: the special sauce of the association/chapter experience.

If you want to learn how to use Google Analytics to make better decisions about content, check out this post from Content Marketing Institute – and the ebook it mentions.

Gmail users: beware the latest phishing attack. Be careful what you click!

For those of you who host webinars, pay particular attention below to the webinar about webinars on Wednesday, March 22.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 3/21 at 12 p.m.* – Maximizing Impact with Minimal Resources

When the U.N. declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. However, SSSA had to maximize its activities and impact with a limited budget. Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. 1 CAE credit. More info/register. Host: ASAE

Presenters:

  • Susan Chapman, CAE, director of member services, Soil Science Society of America
  • Susan V. Fisk, director of public and science communications, Soil Science Society of America

*All times are Eastern Daylight Time unless otherwise noted.


Wed 3/22 at 7:30 a.m. – Chapter Roundtable (Alexandria VA)

Join a gathering of like-minded folks from chapter-based associations to discuss ideas and solutions for: measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); how to get statistics that help you prevent members, at both the national and chapter level, from leaving; and whatever else is on your mind. This will be a collaborative jam session with real-life solutions and resources provided as takeaways. 1.5 CAE credits. Location: Alexandria, VA. More info/register.

Host: Billhighway


Wed 3/22 at 2 p.m. – The Canadian Anti-Spam Law: Are You Compliant in 2017?

On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Under this provision, recipients who have received communications that violate CASL can sue the sender for both actual and punitive damages. In order to avoid possible financial penalties, legal entanglements, and issues with disgruntled recipients, senders should ensure their marketing policies and procedures are in compliance with CASL. Learn about the various stipulations of CASL, and hear tips on how you should tweak your email marketing strategies to be in full compliance with the law. More info/register.

Host: Real Magnet

Presenter: Brad Gurley, senior director of deliverability, Real Magnet


Wed 3/22 at 2 p.m. – Best Practices in Complying with State Lobbying Laws

National associations are expanding their advocacy efforts at the state level, but with 50 states, comes 50 sets of rules. Stay on the right side of the law by learning about the newest regulations governing lobbying and gift-giving to state lawmakers. Find out about compliance trends and changes in state lobbying laws, varying gift and pay-to-play rules across states, sound compliance procedures that minimize risk, and best practices for ethically advancing your organization’s lobbying strategy. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • David Frulla, partner, Kelley Drye & Warren LLP
  • Jeff Hunter, special counsel, Kelley Drye & Warren LLP
  • Scott Stetson, counsel and compliance manager, MultiState Associates
  • Carrie Castro (moderator), vice president, MultiState Associates

Wed 3/22 at 2 p.m. – Webinar Benchmarks Report 2017

ON24’s Webinar Benchmarks Report, 2017 examined more than 12,000 webinars to find out what successful webinars look like – the results were surprising. Learn about best practices and key industry benchmarks, including webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.


Thu 3/23 at 7:30 a.m. – Chapter Roundtable (Washington DC)

Join a gathering of like-minded folks from chapter-based associations to discuss ideas and solutions for: measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); how to get statistics that help you prevent members, at both the national and chapter level, from leaving; and whatever else is on your mind. This will be a collaborative jam session with real-life solutions and resources provided as takeaways. 1.5 CAE credits. Location: Washington, DC. More info/register.

Host: Billhighway


Thu 3/23 from 12 to 4 p.m. – Association Palooza V: How Digital Will Transform Your Association (Washington DC)

Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation. Association executives attend for free. Enjoy lunch, learning, networking—and earn CAE credits. Location: Washington, DC. Register.

Hosts: DelCor, Results Direct, Expo Logic, and HighRoad Solution

Presenters: Speakers and experts from the association community


Thu 3/23 at 12 p.m. – Most Harmful SEO Mistakes and How to Fix Them

Get an in-depth look at the top most harmful SEO mistakes for your website’s health and what steps to take to fix them. The webinar will cover necessary due diligence/research, user experience issues, link building, slow-loading sites, and hidden technical issues. More info/register.

Host: SEMrush

Presenters:

  • Andy Drinkwater, founder, iQSEO
  • Eric Enge, CEO, Stone Temple Consulting
  • Bastian Grimm, CEO, Peak Ace
  • Nick Wilsdon, lead SEO, group optimization, Vodafone Group

Thu 3/23 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 3/23 at 2 p.m. – Contact Clauses: Unraveling the Big Three

Learn why the typical wording for the Big Three clauses – attrition, cancellation, and force majeure – can be problematic, and how a small change in wording can reap big benefits in protecting your organization and your event. Find out how to evaluate attrition clauses for potential challenges, apply the principle of mitigation to performance clauses, and find ways to modify force majeure clauses that could prove beneficial should an event-cancelling situation arise. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Sue Pelletier (moderator), content director, MeetingsNet
  • Tyra Hilliard, JD, CMP, speaker, professor, and writer

Fri 3/24 at 1 p.m. – Create and Communicate a Compelling Value Proposition to Win More New Members and Customers

Your ability to clearly uncover your organization’s full value and to then communicate your relevant and compelling value proposition makes your website sticky, gets your emails answered, your phone calls returned, and prospects converted to new members/customers. Learn a genuine way to express your value that will resonate with your prospects and members/customers and result in more new members/customers. More info/register.

Host: Blue Sky eLearn

Presenter: Bill Cates, author of Get More Referrals Now!, Beyond Referrals, and Radical Relevance


Save the date: Fri 3/31 at 1 p.m. – Using Digital Credentials to Close the Skills Gap

Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. How can associations help turn the tide? The most effective solutions may emerge from lifelong learning initiatives based on micro-credentials. But first, you must know how to translate the promise of digital badges into practical strategies that engage members in relevant and meaningful ways. More info/register.

Host: WBT Systems

Presenters:

  • John Leh, CEO and lead analyst, Talented Learning
  • Linda Bowers, CTO, WBT Systems

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image by Daniel Gillaspia.

NC forest by Paper Beard

How often do you find yourself doing something that’s at odds with what’s best for you? Something you do to check out and ignore what the best truest part of you would do.

Maybe you’re procrastinating. Maybe you’re resisting something difficult. Maybe you’re lazy.

What’s numbing you from your guidance system?

That’s not my line – I heard it this morning on a podcast. But it made me think about the things we do to avoid listening to our guidance system, our intuition, our best selves.

We rationalize some of these activities, like checking email or social media. But often they’re bad habits – perfectly fine activities take to an excessive level – like watching TV, reading fluff, playing games (like kakuro or spider solitaire, ahem), drinking, or eating.

This one life is all we’ve got. Well, that’s what the data shows. It’s time to listen to our guidance systems and pay better attention to the decisions we make in the present moment so they’re aligned with what our best true selves want. And that’s my woo-woo for today!


Now for something completely different – some good reads.

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome.

Does your association’s IT staff have the skillset to protect your network and data against increasing cybersecurity threats? DelCor explains what they need to know and provides some solutions in case they don’t.

SEO isn’t as formidable as most people think. In fact, some of it is downright simple and strangely satisfying – like internal content linking. Search Engine Journal tells you everything you need to know.

Check out these five ideas from Fast Company for “soft projects” to wrap up each workday. I can vouch for a few of them, for example, making my schedule for the upcoming week is something I look forward to every Friday.


Here’s this week’s list of free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 3/13 at 11 a.m.* (repeats Mon 9 p.m., Tue 11 a.m. and 5 p.m.) – The 7 Deadly Sins of Productivity: The Hidden Habits Undermining Your Performance (and How to Change Them)

Learn why your massive to-do list is holding you back—plus a better way to manage your tasks, a three-step process to stop working on the weekends, your most powerful productivity weapon, 3 strategies to create a productive and peaceful morning routine that puts you in control of your entire day, and what the latest research tells us about multitasking. More info/register.

Host/Presenter: Michael Hyatt, author and former CEO & chairman of Thomas Nelson Publishers

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/14 at 11:30 a.m. – Marketing Automation (Tyson’s Corner VA)

Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Lunch provided. 1 CAE credit. Location: Tyson’s Corner, VA. More info/register.

Host: Benel Solutions

Presenter: David Jovel, director of integrations, Real Magnet


3/14 Tue at 12 p.m. – Kickstarting Native Content: Selling, Staffing and Delivery (Alexandria, VA)

As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. But developing a native content capability is more than just hiring a freelance writer. Learn how association publishers can diversify their revenue through native content. Hear about tangible steps for nascent native operations to get started and existing native operations to scale. More info/register.

Host: Association Media & Publishing

Presenters: Krystle Kopacz and Andrew Hanelly, founders, Revmade

(Note: I’m making an exception to my “it has to be free” rule because this one looks so enticing. Native or sponsored content has much more revenue potential than online advertisements.)


Tue 3/14 at 1 p.m. – 2017: A Year of Disruption

Gain a better understanding of the economic environment and how structural changes will have an impact in 2017 and beyond. Explore the internal and external forces that will continue to pressure meeting design, content dissemination and the need to understand that we no longer have attendees, but rather, participants in meetings. More info/register.

Host: Smart Meetings

Presenter: Michael Dominquez, chief sales officer, MGM Resorts International


Tue 3/14 at 2 p.m. – Member R&R: Better Retention and Recruitment for Your Association (Association Chat)

Learn how to boost member recruitment and retention. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: J.P. Moery, president and founder, The Moery Company


Tue 3/14 at 2 p.m. – The 8 Step Formula for Keeping Members Forever

A thriving membership program is intentionally designed from end-to-end. Learn what it takes to get members to eagerly join, engage, and renew, including simple tactics to engage members in the 8 key stages of membership, 3 questions that reveal what your members really want, and how to keep excitement alive long after a member joins. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Joy Duling, founder, MemberMagnetism.com


Tue 3/14 at 5:30 p.m. – ASAE Healthcare Community/American Association’s Day Happy Hour (Washington DC)

Any individual who works for a healthcare association, serves healthcare association clients, or would like to work within the healthcare association community is invited to this pay-as-you-go happy hour along with those ASAE members who are in D.C. for American Associations Day–the legislative fly-in that begins Wednesday, March 15.

Location: Black Finn (back area), 1620 I Street NW, Washington, DC

Organizer: ASAE Healthcare Community Committee


Wed 3/15 at 8:30 a.m. – Association Coffee Talk: One Site or Many? Making Sense of Micro-Sites (Reston VA)

What factors should you consider when weighing the benefits of a multi-site strategy? Should event and publication websites always remain separate or are there compelling reasons to incorporate micro-sites into your main website? We’ll discuss the role that audience, branding, search-ability, cross-promotion, and systems integration (among others) play in making that decision. 1 CAE credit. Register.

Host: Results Direct


Wed 3/15 at 10 a.m. (repeats at 2 p.m.) – Make a Move to Improve: How to Choose the Right AMS Partner

Learn what you need to know about the AMS selection and implementation process, including building consensus from staff and leaders, establishing a realistic budget, gathering requirements and developing an RFP, getting to a short list of vendors, setting up demos, what to expect from the implementation, data conversion, and considering integration with third party systems. More info/register.

Host: ACGI Software


Wed 3/15 at 12 p.m. – Get Your Dues Process Under Control: Small Steps Toward Solving a Big Chapter Challenge

If your chapter dues process takes too long, costs too much money, or is a nightmare to manage, this webinar is for you. Find out what steps you can take to improve your situation and take away a template of questions to point you in the right direction. 1 CAE credit. More info/register.

Host: Billhighway


Wed 3/15 at 1 p.m. – The ABCs of Event ROI

With increased scrutiny on budgets and spend, many event planners face the challenge of growing, or even just preserving, their event budgets year over year. Learn how to tell your stories of event success in ways that stakeholders simply can’t ignore. Find out how to capture the metrics that matter most, and prove the impact of your events throughout the organization. More info/register.

Host: Meetings Today

Presenter: Kevin Yanushefski, product marketing manager, Cvent


Wed 3/15 at 2 p.m. – Am I a Component Relations Professional?

If you work in your association’s membership department, oversee a group of committees, or manage your organization’s various chapters, do you ever wonder if you are a Component Relations Professional (CRP)? Find out what the term CRP really means and explore how the hard and soft skills you’ve gained in this area give you the versatility you need to advance your career from CRP to the C-suite. 1 CAE credit. More info/register.

Host: ASAE Component Relations Section Council

Presenters:

  • Lowell Aplebaum, CAE, CEO, Next Connextion
  • Jonathan Esslinger, CAE, director of codes and standards and technical advancement, American Society of Civil Engineers
  • Bryan Harrison, director of networks, Specialty Equipment Market Association
  • Leslie Whittet, CAE, vice president of chapter operations, ACG Global

Wed 3/15 at 2 p.m. – Trade Show 2022: Expo Trends to Exploit for a Prosperous Future

Event expectations are rising fast, yet trade show organizers are scrambling to design experiences attendees desire most. Explore big data, content marketing, personalization, digital amplification, high-buzz pavilions and exhibitor/sponsor activation. With tales of what works and what doesn’t, find out how to produce more prosperous shows over the next five years and beyond. More info/register.

Host: PCMA


Wed 3/15 at 3 p.m. – HighRoad U Office Hours

There’s so much going on in associations today around digital that we are offering a weekly 1-hour office hour program with an expert. Bring your specific challenges, questions or current work to get expert feedback and guidance. More info/register.

Host: HighRoad Solution


Wed 3/15 at 4 p.m. – Security Readiness

Learn how to prepare your nonprofit for the cybersecurity threats of today, and for whatever the hackers will think of next. This webinar will address nonprofit security at all levels, from infrastructure to practices and personnel training, and what your organization can be doing to stay secure in this age of cyber insecurity. More info/register.

Host: Community IT Innovators


Wed & Thu 3/15-3/16 – ASAE American Associations Day (Capitol Hill, Washington DC)

American Associations Day is the only legislative fly-in where association professionals can connect with Congressional offices and share stories on important association issues, like the DOL overtime rule, tax reform, and the importance of federal employee attendance at association meetings. The event is open to any association executive, staff member, or leadership volunteer who’s passionate about association issues and wants to make a difference, as well as meet and network with fellow advocates from across the country. More info/register.


Thu 3/16 at 11 a.m. – Know Your Sponsorship to Succeed
Too often, event organizers apply a spray-and-pray strategy to find sponsors. They neglect the importance of having an in-depth knowledge about what their potential sponsors are looking for and what drives them to get involved in an event, or worse, what turns them off. Learn how to discover what matters for your sponsors, adapt your proposals to their needs, and become a reliable partner that seeks to establish a solid win-win situation. More info/register.

Host: eTouches

Presenter: Peter Poehle, CEO, SponsorMyEvent


Thu 3/16 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that makes it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot

Presenters:

  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Thu 3/16 at 2 p.m. – Managing Difficult Volunteer Transitions

What do you do when it’s time to ask a volunteer to leave your organization? Get the tools you need to address challenges around difficult volunteers, volunteers aging in place, and suggestions to minimize these situations in the future. Find out how to determine when a volunteer should be terminated, how to make it easier on you, other volunteers, and staff, and the role that risk management plays in these decisions. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 3/16 at 3 p.m. – Preparing and Positioning Your Education Program for the Future

The NAIOP education team has just gone through an education strategy process to identify gaps and overlaps in their programming, as well as assess opportunities and innovative approaches for the future. Learn about collecting the data needed to begin an education strategy process, engaging volunteers and industry stakeholders, conducting focus group sessions, and distilling the results for implementation. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Barb Parnarouskis, vice president for education, NAIOP
  • Jon Hockman, FASAE, principal, d3 Group

Fri 3/17 at 11:30 a.m. – AENC CEO Think Tank (Raleigh NC)

Association CEO’s and executive directors are invited to the AENC CEO luncheon with a discussion moderated by AENC Board President, Joe Stewart, and focused on topics that are important to you. 1 CAE credit. Location: Raleigh, NC. More info/register.


Fri 3/17 at 12 p.m. – Building Digital Ecosystems that Deliver ROI (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. So, we’re taking some of the standards of elementary school—keeping it simple, making it fun and creating a super positive learning environment where the only dumb question about inbound marketing and lead generation is the one you don’t ask. 1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Thu 3/23 from 12 to 4 p.m. – Association Palooza V: How Digital Will Transform Your Association (Washington DC)

Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation. Association executives attend for free. Enjoy lunch, learning, networking—and earn CAE credits. Location: Washington, DC. Register.

Hosts: DelCor, Results Direct, Expo Logic, and HighRoad Solution

Presenters: Speakers and experts from the association community


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed image by Paper Beard.

big-bend-chisos-by-gary-nored

Today is the birthday of Alexander Graham Bell. Imagine what he would think of our phones now. I like this quote of his:

“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”

By the way, his old house in Georgetown is for sale if you’ve got a few million hanging around.


I found a few good reads for you this week…

You don’t see many posts about recruiting small businesses for membership, so I was excited to read this one by J.P. Moery. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position.

Phishing attacks are on the rise and getting more sophisticated – it’s increasingly difficult to tell a regular email from a fake one. Dan Lautman at DelCor shares advice on how to identify phishing emails and websites so you can outfox hackers and their phishing malware.

One of the saddest sights on the web is an abandoned blog. Don’t let that happen to you! If your blog is gathering dust, these 9 tips will help you get your blog back on track. And I’ll add the obvious self-promoting tip #10: hire someone like me to help.

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

The ASAE Great Ideas Conference kicks off this weekend — Sunday, March 5. Watch the #ideas17 hashtag on Twitter to vicariously enjoy the learning.

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App

Learn how leading organizations are generating revenue through their mobile apps and moving sponsors from doubting the value of supporting an app to asking a year in advance for the sponsorship. Hear why mobile trends are influencing member engagement with your organization. Understand how to leverage mobile apps to reduce costs, and learn best practices for generating non-dues revenue from your apps. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Michael Jones, director of mobile technologies, Results Direct

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/7 at 2 p.m. – Going Viral: How #cuteanimaltweetoff Captured the World (Association Chat)

Sarah Hill created a tweet and hashtag that has taken the world by storm. Find out how she navigated internet fame and leveraged a viral moment. Hear why she was uniquely positioned for this to happen and what she learned from the process. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Sarah Hill, content strategist for distance learning, Old Dominion University


Tue 3/7 at 2 p.m. – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Tue 3/7 at 2 p.m. – How Millennials and Baby Boomers Can Work Together

Although millennials and baby boomers can be very different in their interests and values, a few simple strategies will help you facilitate communication and collaboration between these influential generations. More info/register.

Host: Smart Meetings

Presenter: Adam Smiley Poswolsky, millennial workplace expert and author of The Quarter-Life Breakthrough.


Wed 3/8 at 1 p.m. – Engaging Your Board & Others in Difficult Decisions

Learn key principles and tools for building dialogue and alignment among your board and other stakeholders. Find out how to create effective dialogue on difficult decisions, generate constructive input on plans and proposals, and improve alignment and commitment to any decisions reached. You’ll leave with specific tools you can put to use in upcoming meetings. More info/register.

Host: 4Good

Presenter: Rick Lent, founder, Meeting for Results


Wed 3/8 at 3 p.m. – Idea Swap: Newest Trends in PR and Marketing for Associations (Silver Spring MD)

Today’s communication strategies are a mix of media relations, social media, original content and paid advertising. How are associations using PR and marketing to get their message across, and how are things changing? Get insight into how to use the news media to get your message across, even in the age of declining newspapers and print media. Location: Silver Spring, MD. More info/register.

Host: Association Networking Exchange

Facilitator: David Harrison, founder, Harrison Communications


Wed 3/8 at 3 p.m. – HighRoad U Office Hours

There’s so much going on in associations today around digital that we are offering a weekly 1-hour office hour program with an expert. Bring your specific challenges, questions or current work to get expert feedback and guidance. More info/register.

Host: HighRoad Solution


Thu 3/9 at 2 p.m. – Tips for Hybrid Meeting Success

The event of the future leverages technology to support engagement for in-person and remote audiences before, during and after the event. And more than ever, meeting planners are required to create content strategies that encapsulate ROI, metrics, video capture and more. Learn how to select the right technology partner to help you execute a successful hybrid event, and hear real-life success stories on how to put video content to work for you long after the event is over. More info/register.

Host: Sonic Foundry

Presenters: Kevin O’Connor, North American sales for Mediasite Events, Sonic Foundry and Tammy Jackson, director of communications, Sonic Foundry


Save the date – Wed 3/15 at 12 p.m. – Get Your Dues Process Under Control: Small Steps Toward Solving a Big Chapter Challenge

If your chapter dues process takes too long, costs too much money, or is a nightmare to manage, this webinar is for you. Find out what steps you can take to improve your situation and take away a template of questions to point you in the right direction. 1 CAE credit. More info/register.

Host: Billhighway


That’s it for this week – not as many as usual, probably due to Great Ideas. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image of the Chisos Mountains in Big Bend NP by Gary Nored

teddy-kelley-deer

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said:

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Indeed.

And another one:

“I would trade all of my technology for an afternoon with Socrates.”

I don’t know, Socrates might get on my nerves after a while.


Now, some good learning and other bits…

Got chapters? Wouldn’t you like them to be a bit more forthcoming with member data and information about their activities? Billhighway feels your pain – they dive into the reasons chapters are resistant to share and they provide a roadmap for solving the chapter data-sharing challenge.

I usually only feature free learning events on Brain Food but I make the rules so I can make exceptions. Learning · Technology · Design (LTD) is a virtual conference designed for those of you who work in the business of lifelong learning, continuing education, and professional development. The registration for individuals and organizations is quite affordable when you compare it to all the expenses required to attend an in-person conference.

This three-day event starting March 1 is put on by Tagoras — aka Celisa Steele and Jeff Cobb. This isn’t their first time at the conference rodeo. In the last few years, LTD has been a highly regarded in-person conference too.

The ASAE Great Ideas Conference also kicks off soon — Sunday, March 5. Watch the #ideas17 hashtag on Twitter to vicariously enjoy the learning.

If you’re an association leader, please participate in the Association Leadership 2020 governance model survey. Your contribution will help association executives and elected officers better understand what governance models are being used, what’s working and what’s not, what’s the ‘tipping point’ for governance change, and who’s a resource if you want to learn more about specific models and ideas.


Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 2/27 at 2 p.m.* – The Membership of Things

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. Learn what communication channels have the highest impact with your members, how your members are interacting with your organization, and ways to create a meaningful dialogue with your members. 1 CAE credit. More info/register.

Host: Abila

Presenter: Amanda Myers, director of member strategy, Abila

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/28 at 12 p.m. – Exploring Unique Learning Formats

Find out why engagement is important to the overall meeting and event experience. Discover new learning and session design formats – Fishbowl, Spectogram, Open Space and more – that can transform your meetings into engaging experiences. Discuss the opportunities and challenges these types of sessions might create. CMP credit. More info/register.

Host: MPI
Presenter: Jessie States, CMM, manager of professional development, MPI


Tue 2/28 at 12 p.m. – Social Media Quick Wins + Live Stream #Assnchat (Columbia MD Idea Swap)

Looking for ways to improve your event social media efforts? Even better if they are easy tweaks that make for the greatest impact? Hear ideas for fine-tuning your association’s social media presence with no-cost or low-cost solutions. Come for the swap on social media tools and stay for a live Association Chat to see these ideas in action and a behind-the-scenes look at a live streaming event. Location: Columbia MD. More info/register.

Organizer: Association Networking Group

Presenter: KiKi L’Italien, founder, Amplified Growth


Tue 2/28 at 12:30 p.m. – 8 Content Design Tips for a Virtual Classroom

Moving your in-person content to a virtual space isn’t as simple as just “putting it online.” To keep learners engaged, extra preparation is needed to enhance your current materials for an online experience. This webinar will give you a toolkit of resources and a strategy to get the job done. 1 CAE credit. More info/register.

Hosts: WebCourseworks and .OrgCommunity

Presenter: Karen Hyder, virtual event producer, Kaleidoscope Training and Consulting


Tue 2/28 at 1 p.m. – Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: NimbleUser

Presenters:

  • Rob Banwar, account executive, NimbleUser
  • Sig VanDamme, chief customer officer, NimbleUser

Tue 2/28 at 1 p.m. – The Future of Event Technology: 2017 Trend Watch

As ideas, apps, and innovations continue to explode onto the event scene, technology that was once considered far-off in the distance is literally around the corner. Learn which technologies should be implemented to create a seamless and personalized onsite journey; how technology will change the way attendees consume content both in the short-term and beyond; and practical ways to implement the latest tech. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, CrowdCompass


Tue 2/28 at 1 p.m. – Cloud Infrastructure for Nonprofits

Learn about the pros and cons of moving your entire IT infrastructure into the cloud, and tips for selecting and implementing cloud-based infrastructure. Hear a comparison of a few of the most popular services, and the successes and struggles of nonprofits that recently implemented cloud infrastructure. More info/register.

Hosts: Idealware and NetSuite


Tue 2/28 at 2 p.m. – The 15 Coolest Things I’ve Learned about Digital Marketing in the Past Year (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/28 at 2 p.m. – Not on My Watch: How to Integrate Cybersecurity into Your Meeting Preparations

Eliminating cyber threats is impossible, so protecting against them without disrupting your meeting or its participants is a management issue. Find out what realistic steps you can take to secure your registration data and protect your organization’s computer system and, if the worst occurs, how to communicate about a hack to attendees, suppliers, and stakeholders. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • MaryAnne P. Bobrow, CAE, CMP, CMM, Bobrow Associates, Inc.
  • Jonathan Howe, president and senior/founding partner, Howe & Hutton, Ltd.
  • Sue Pelletier (moderator), content director, MeetingsNet

Tue 2/28 at 2 p.m. – ASAE Technology Section Roundtable: The Business of IT (Washington DC)

Discuss ideas for how a CIO can create value for their organization and communicate that value to stakeholders and fellow leaders. Come ready to share how you’ve gained trust within your organization or bring your own business of IT questions to pose to your colleagues. Location: Washington DC. More info/register.

Host: ASAE Technology Section


Tue 2/28 at 2 p.m. – Top Database Expert Reveals How to Use Data to Achieve Your Mission

Find out which ten questions you should ask within your organization to help determine if your data management is effective and mission-focused. These questions will give you the guidance you need to have the important conversations within your organization that will propel you to greater heights with your data management. More info/register.

Host: Wild Apricot

Presenter: Wes Trochlil, president, Effective Database Management


Tue 2/28 at 2 p.m. – Tech-Driven Ideas to Transform Your Events

From unique gamification concepts to unconventional presentation formats, event tech has the power to revolutionize the way your attendees experience your gathering from start to finish. Learn about new ways to take advantage of existing mobile app technology, and uncover innovations that are sure to astonish your attendees—delivering a unique and exciting event experience. More info/register.

Host: BizBash and QuickMobile

Presenters: Scott Lockey, managing director, strategic partnerships, and Kerry J. Plowman, global product marketing operations, QuickMobile


Tue 2/28 at 2 p.m. – How to Empower Your Team to Promote Your Event Activities

Learn how to empower your team to continue driving traffic to your educational sessions, networking receptions, and other important activities, on your behalf, throughout your event. Hear about six different promotional efforts you can delegate to your team, three key preparations that’ll make trusting your team much easier, and a few quick tips to take your on-site event promotions to the next level. More info/register.

Host: etouches

Presenter: Robyn Davis, trade show strategy specialist, When I Need Help


Tue 2/28 at 3 p.m. – DC Small Association Forum for Executives (Washington, DC and conference call)

This roundtable is a free-flowing discussion around the most pressing issues facing executives with 9 or fewer employees. Location: Washington DC or virtual. More info/register.

Host: ASAE Executive Management Section

Facilitator: Shira Harrington, chief engagement officer, Purposeful Hire, Inc.


Tue 2/28 at 4:30 p.m. – ASAE Technology Section Happy Hour (Washington DC)

Join the ASAE Technology Section Council for happy hour at the Capitol City Brewing Company. Location: Washington DC. More info.

Organizer: ASAE Technology Section Council


Wed 3/1 at 12 p.m. – Email Trends: What’s in Style for 2017?

Many associations are diligent about keeping their website design current, but allow their email templates to fall out of style, even though email is the number-one communication channel to members. Learn the styles and techniques that will ensure your email communications reflect your organization’s vibrant community. 1 CAE credit. More info/register.

Hosts: ASAE Business Services and HighRoad Solution

Presenter: Jenny Lassi, director of operations, HighRoad Solution


Wed 3/1 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. More info/register.

Host: ASAE Small Staff Association Professionals


Wed 3/1 at 12 p.m. – Advanced Google Analytics: How to Get a 360-Degree View of Your Visitors

Learn how the American Occupational Therapy Association (AOTA) underwent a major web analytics overhaul to obtain a single, 360-degree view of their users’ engagement, purchases and conversions across their dozens of web properties. Find out how to determine what properties need to be a part of your web analytics tracking, identify the cross-platform data you should be collecting from advanced Google Analytics on a regular basis to obtain a single view of users across web properties, and implement advanced Google Analytics across your web properties. More info/register.

Host: Beaconfire RED

Presenters:

  • Jen Boland, analytics and conversion lead, Beaconfire RED
  • Juan Sanchez, director of IT, AOTA
  • Stephanie Yamkovenko, digital editor, AOTA

Wed 3/1 at 3 p.m. – HighRoad U Office Hours

There’s so much going on in associations today around digital that we are offering a weekly 1-hour office hour program with an expert. Bring your specific challenges, questions or current work to get expert feedback and guidance. More info/register.

Host: HighRoad Solution


Wed 3/1 at 4 p.m. – Association Open House (Washington DC)

Hear about the emerging shifts and trends in volunteering that associations should discuss within their strategic visioning and planning process. Learn more about the Institute and its IOM credential. 1 CAE credit. Location: Washington, DC. More info/register.

Host: Institute for Organization Management

Presenter: Lowell Aplebaum, CAE, Institute faculty member


Thu 3/2 at 9 a.m. – AENC Membership Round Table (Raleigh NC)

Discuss member engagement – onboarding, engaging, and tracking – with AENC peers. 1.5 CAE credits. Location: Raleigh NC. More info/register.
Facilitators: Michelle Calton, vice president, membership development, and Alison Gordon, director of member engagement, North Carolina Technology Association


Thu 3/2 at 1 p.m. – Insider Tips on How to Use Snapchat for Your Event

Get a crash course on how to use Snapchat for events. Learn how to attract new attendees via Snapchat, design a geofilter for your event, craft a compelling Snapchat Story for your event, and tie Snapchat into your larger social media event marketing strategy. More info/register.

Host: Eventbrite

Presenter: Christy Huggins, senior social media manager, Eventbrite


Thu 3/2 at 2 p.m. – Re-Engagement Campaigns: Bring Your Members Back

Acquiring new members is significantly more costly than retaining the members you have, so whether your association struggles to renew paying members or not, learn to be proactive by experimenting with re-engagement campaigns to rope your disengaged members back in. More info/register.

Host: Real Magnet


Thu 3/2 at 2 p.m. – This Is How Our Most Successful Clients Fill Their Events

Learn about three trends preventing people from registering for your events, one simple way to avoid event-related cash flow problems, and a proven three-step process to fill events fast and cut your workload in half. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 3/2 at 3 p.m. – Tough Times Don’t Last, But Resilient Leaders Do! (Loudon County VA Idea Swap)

Resiliency – the ability to bounce back from tough times – is an essential ingredient for change leaders at all levels. Resilient leaders do more than simply survive tough challenges, they are transformed and thrive in them. Learn how you can regain or strengthen your resiliency, and leave with concrete actions you can take to inoculate yourself for future challenges you might face. 1 CAE credit. Location: Leesburg VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Kevin Nourse, PhD, president, Nourse Leadership Strategies


Fri 1/13 at 3 p.m. – Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. We created HighRoad U to help all associations evolve fully into digital. 1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image by Teddy Kelley

snowy-forest-by-michail-prohorov

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight.

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by. No more.

I start my day by reading a book. You remember those. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place. Next, I meditate for 20 minutes. After that I journal about anything on my mind, three things I’m thankful for, and three things I want to accomplish today.

Then I get to work with my mind in the right place. If it’s a yoga day, sometimes I practice before work or I save it for a few hours later. If it’s a running/walking day, I’ve been saving it for later because it’s been cold and, more importantly, because it still exhausts me. Maybe that will change when I’m a stronger runner.

Around noon I check emails for the first time but I save online reading for later in the day when my brain is pooped from writing and researching. The question I have for myself is: why didn’t I figure this out earlier? Live and learn.

I realize this type of schedule is easier for a freelancer like me but you may find ways to make your day more productive by batching tasks or disabling notifications. Or waking up just a little bit earlier to snatch some quiet time for yourself.


Back to business, here are a few of my favorite reads from this week.

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” She identifies three jobs nonprofits will have to fill in the future. I wonder if any of these jobs are in associations’ future too.

Phishing emails are becoming more common and more difficult to detect, just ask John Podesta. Hackers use spoofed email addresses to trick people into clicking links and opening attachments. DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails.

Speaking of geeks, heh heh, if you’re an IT professional, check out this tech geek guide to talking to other people at work by Anett Grant. Very handy if you’re trying to persuade colleagues to adopt better cybersecurity habits.

So many books, so little time. Is that how you feel too? Neil Pasricha has advice on how to read a lot more books this year. Seeing how he’s the director of The Institute for Global Happiness, I’m thinking he knows a thing or two about getting the most out of life.


Now, onto the list of this week’s free webinars and learning events. If you host webinars, check out Blue Sky eLearn’s webinar on Friday about, wait for it, webinars.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 2/21 at 10 a.m.* – EMEC Prep

If you’re eager to get the most out of your time at the European Meetings & Events Conference, think of this webinar as a “must-attend.” Familiarize yourself with the innovative ways you can learn and network with your colleagues in the industry, both inside and outside of the classroom. Hear a review of this year’s offerings in an interactive and personalized manner so you can choose the areas of the most value and interest to you. More info/register.

Host: MPI

Presenter: Jessie States, CMM, manager of professional development, MPI

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/21 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/21 at 2 p.m. – 5 Best Strategies for Successful Membership Growth

Need a fresh approach to association growth in 2017? Plan to join the discussion. More info/register.

Host: The Moery Company


Wed 2/22 at 7:30 a.m. – The Billhighway Road Show (Reston VA)

Join a gathering of liked-minded folks from chapter-based associations that face similar challenges to discuss ideas and solutions for measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics which will help prevent members, at both the national and chapter level, from leaving. Location: Reston VA. More info/register.

Host: Billhighway


Wed 2/22 at 1 p.m. – Top Trends in Experiential Marketing for 2017

Learn about the latest trends to engage your guests and make your brand resonate with your participants. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor. More info/register.

Hosts: EventMB and Eventbrite

Presenter: Julius Solaris, editor, EventMB


Wed 2/22 at 2 p.m. – How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It

Learn how to maximize your non-dues revenue earning potential. Find out how to implement best practices for effective advertising sales; gain a better understanding of your communications strengths and opportunities; craft a compelling media strategy to boost advertisers’ success and ROI; and best leverage your resources to sell smarter, not harder, for maximum return. 1 CAE credit. More info/register.

Host: Naylor Solutions

Presenters:

  • Tara Ericson, group vice president, Naylor Association Solutions
  • Jon Meurlott, group vice president, Naylor Association Solutions

Wed 2/22 at 2 p.m. – 5 Things You Need to Know about Optimizing Your Event with Sponsorship

From new tech activations to new visibility methods, learn how you can align your brand and messaging to create optimal ROI for both you and your sponsors. More info/register.

Host: FMAV


Wed 2/22 at 3:30 p.m. – AENC Charlotte Connection Event (Charlotte NC)

Join us for conversation and networking and helping to plan future activities in the area. Location: Charlotte, NC. Info/register.


Wed 2/22 at 4 p.m. – Simple Ways to Use Technology to Improve Your Event

Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Learn how to best use these tools to meet your event’s needs, improve attendee experience, and increase event ROI. More info/register.

Hosts: Hubb and Event Tech Tribe

Presenter: Allie Magyar, CEO and founder, Hubb


Thu 2/23 at 12 p.m. – Show Some TLC to Your Chapter KPIs

Explore the importance of lagging and leading KPIs to develop effective dashboards. Learn why the right KPIs are important to help you move the needle and then dive into examples of KPIs you should be tracking. The session will walk through a template on how to create your own top-notch KPIs and provide a demo of how to spin up your own dashboard. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Thu 2/23 at 12 p.m. – 3 Microlearning Methods to Make your e-Learning Program a Success

For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Learn three microlearning methods to boost the success of your learning plan amid busy professionals and declining completion rates. More info/register.

Host: YourMembership


Thu 2/23 at 1 p.m. – The Learning Business Maturity Model: What It Is and How to Use It to Set Your Strategic Direction

Find out what we mean by a “learning and education business.” Take a close look at five domains we’ve found to be critical to the success of learning and education businesses (leadership, strategy, capacity, portfolio, and marketing). Take home suggestions for how you can use the model to assess the maturity of your organization’s learning business and set plans for growth and improvement. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 2/23 at 1 p.m. – Association Women in Technology (Washington DC)

A community is forming in the DC-area to provide support, sponsorship, and networking opportunities for women association leaders in technology. At the meetup you’ll connect with other women who serve in a variety of technology-related roles at different levels in their associations and have a safe space to swap stories, share advice, and learn from each other’s successes. You’ll also be able to give input on the types of networking, collaboration, and informal learning opportunities you’d like to participate in to continue growing as a female technology leader. Location: Washington, DC. More info/register.

Organizers: Gretchen Steenstra, Moira Edwards, Rhea Steele, Rebecca Achurch, Gayathri Kher, Tori Liu, Rene Shonerd


Thu 2/23 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 2/23 at 4 p.m. – Professional Development Book Club

Grab a copy of Charles Duhigg’s book The Power of Habit and start reading, then join the PD Book Club for a video conference to discuss the book and how it relates to the work you do as a PD professional. More info/register.

Host: ASAE Professional Development Section


Fri 2/24 at 1 p.m. – The 6 W’s of Webinar Promotion: Fill More Seats with Qualified Prospects

Learn the 6 questions to ask when developing your webinar promotion plan, plus proven marketing strategies to get your prospects to open up, sign up and show up. Discover ways to zero in on your target audience – and where to find prospects, 3 tools for promoting your webinars – without using email, proven copywriting tips to entice prospects and compel them to register, and when to start marketing your webinar – and how often to send promotions. More info/register.

Host: Blue Sky eLearn

Presenter: Jenny Hamby, seminar marketing coach and direct-response copywriter


Save the date: Wed 3/1 at 4 p.m. – Association Open House (Washington DC)

Hear about the emerging shifts and trends in volunteering that associations should discuss within their strategic visioning and planning process. 1 CAE credit. Location: Washington, DC. More info/register.

Host: Institute for Organization Management

Presenter: Lowell Aplebaum, CAE, Institute faculty member


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed image of the forest by Michail Prohorov

valentine-swans

My Valentine wish: Love reign o’er all of you.

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week.

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Read about some of their gripes and her suggested solutions.

If you use online community software, please consider leaving a review on the new site, ReviewMyCommunity.net. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. Once they do, you’ll be able to:

  • Search and browse community software reviews without the interference of a bunch of other types of software cluttering your research.
  • Analyze and review criteria tailored specifically for community software.
  • Access the collective mind-hive of community managers outside your immediate social network about what they think of their community software.

Get in early on the start of something big and extremely valuable to the association community and beyond — ReviewMyCommunity.net.

Jeff Hurt discusses six disruptive 21st century issues that associations are having great difficulty responding and adapting to – any of them look familiar?

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. The other addresses a serious skills gap issue in association IT departments — the need for CIO-level thinking and strategizing.


Now, onto the list of this week’s free webinars and learning events. If you host webinars, check out the one scheduled for Wednesday at 2 p.m.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue

Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event. More info/register.

Host: MPI

Presenter: Dave Toole, founder, MediaMobz

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/14 at 1 p.m. – Membership Marketing: Beyond the Basics

Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs. 1 CAE credit. More info/register.

Host: MGI

Presenter: Tony Rossell, senior vice president, MGI


Tue 2/14 at 1:30 p.m. – Behind the Scenes: Planning Convening Leaders

Ever wonder how PCMA puts on its annual event, Convening Leaders? Hear from the pros who made it all happen. Find out what worked well, what they learned from the experiments they tested, and what you can implement in your own meetings. More info/register.

Host: PCMA

Presenters: Amanda Marijanovic (moderator) with panelists from PCMA, Freeman, the Austin Convention & Visitors Bureau, and the Austin Convention Center


Tue 2/14 at 2 p.m. – What You Need to Know About the Power of Review Sites (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/14 at 5 p.m. – How to Report Live from Nonprofit Conferences and Events

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. More info/register.

Host: OnGood

Presenter: Heather Mansfield, Nonprofit Tech for Good


Wed 2/15 at 10:30 a.m. – Convert Supporters with Powerful Landing Pages

Great landing pages increase the likelihood that visitors will join, donate, register or engage with your nonprofit. Hear advice based on studying the best practices of hundreds of nonprofits, including what are landing pages and why you should care, the biggest landing page mistakes and how to avoid them, how to build perfect landing pages, and 13 types of landing pages your organization should have. More info/register.

Host: Firespring

Presenter: Jay Wilkinson, Firespring


Wed 2/15 at 11:30 a.m. – AENC CEO Luncheon (Raleigh NC)

This CEOs-only lunch and discussion will focus on strategies to generate member engagement, increasing membership and non-dues revenue. 1 CAE credit. Location: Raleigh NC. More info/register.

Host: AENC

Moderator, Rich Phaneuf, CEO, AENC


Wed 2/15 at 12 p.m. – Industry Trends: Why Associations are Adopting Marketing Automation

As marketing automation arrives in our industry, associations are asking for help in understanding the choices out there and how others are proceeding. Hear about options, considerations and examples of marketing automation.

More info/register.

Host: ASAE

Presenter: Suzanne Carawan, chief marketing officer, Highroad Solution


Wed 2/15 at 1 p.m. – The Ultimate Tech Hackathon: 30 Tools & Shortcuts to Use Technology More Effectively

Learn how to identify critical PC shortcuts and advanced mobile tips, manage the flow of news and information from the web more effectively, understand shortcuts to using social media for business more efficiently, and use websites and services to enhance Web searching and office functionality. More info/register.

Host: Meetings Today

Presenter: Jim Spellos, meetings industry tech expert


Wed 2/15 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn about best practices that have helped companies build their webinar audiences from tens to thousands, including how to optimize your email invitations, how to use videos to drive registration, how to more effectively leverage social media, and how to build a long-term audience. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.


Thu 2/16 at 8:30 a.m. – China NGO Law Updates: Where Do NGOs Stand Now? (Washington DC)

Hear a high-level assessment of the current status of China’s recently passed foreign nongovernmental organizations (NGO) law and get a practical overview of the impact on association activities in China. Location: Washington DC. More info/register.

Host: ASAE

Presenters:

  • David Livdahl, partner, Pillsbury Winthrop Shaw Pittman, LLP
  • Steven Basart, director, China, Kellen

Thu 2/16 at 11 a.m. – The Art of Developing CME Needs Assessments

A needs assessment (NA) demonstrates the need for instruction on a particular topic among physicians and other healthcare professionals. A well-written NA can serve as the foundation for educational interventions including instructional content and outcomes measurement. Learn how to reduce the gap in the field of needs assessment – due to no standard template or practice guideline – and to develop more effective needs assessments. More info/register.

Host: BeaconLive

Presenter: Ruwaida Vakil, freelance medical writer, communications specialist, and owner of ProMed Write, LLC


Thu 2/16 at 12 p.m. – Why Resiliency Matters for Association Professionals (Alexandria VA Brown Bag)

Resilient professionals have a stronger executive presence and can better handle day-to-day work and life stressors. Learn about the key resilient behaviors specific to association professionals, including setting appropriate boundaries, saying “no” so you can say “yes” to what matters most and where you bring the most value, and caring for yourself in ways that refresh and sustain you for long-term success. Location: Alexandria VA. More info/register.

Host: ASAE

Presenter: Carol Vernon, certified executive coach, Communication Matters


Thu 2/16 at 1 p.m. – To CVB, or Not to CVB?

Discover 5 key insights to leverage your CVB partners for maximum benefit and help you better understand how they can assist you in the meeting search and planning process. Learn when to contact the CVB, why it matters, what you get, how they’re funded, and where to go to find them all. 0.5 CMP credit. More info/register.

Host: empowerMINT

Presenters:

  • Terri Roberts (moderator), training and communication, empowerMINT
  • Adam Sacks, president, Tourism Economics
  • Gary Sherwin, CDME, Visit Newport Beach, Inc.

Thu 2/16 at 2 p.m. – Incorporating Social Media into Your Member Outreach

Learn how to implement a social strategy that engages, connects and benefits your members. More info/register.

Host: RealMagnet


Thu 2/16 at 2 p.m. – Wi-Fi: How to Make Sure You Have Enough Bandwidth at the Right Price

Learn how to determine your event’s Internet needs, know what to ask to gauge whether a venue can provide the Wi-Fi service you need, and get a review of the pricing models for Wi-Fi. More info/register.

Host: MeetingsNet

Presenters:

  • Matt Harvey, vice president, client network services, PSAV
  • Tim LaFleur, CMP, director, mobile strategy and global procurement, Suppliers, Meetings & Incentives Worldwide
  • Sue Pelletier (moderator), content director, MeetingsNet

Thu 2/16 at 2 p.m. – Go on a Hardware Safari

Learn the first steps in assessing your organization’s technology needs so you can get started on your overall tactical technology plan. This technology audit overview will provide you with the foundation to spot, identify, and document what hardware your organization uses and useful tips on next steps to complete a full assessment of your IT infrastructure. More info/register.

Host: TechSoup

Presenter: Karen Graham, executive director, Idealware


Thu 2/16 at 2 p.m. – Creating a Culture of Volunteer Engagement

Learn how to identify how your organization’s current culture is shaping or limiting what volunteers do, and hear about steps you can take to start to create more understanding, respect, and appreciation for engaging volunteers. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 2/16 at 4 p.m. – Information Management Basics

Learn effective ways to organize and utilize the large amounts of data you create and need at your organization, and how to change your information management mindset. More info/register.

Host: Community IT Innovators

Presenters: Kyle Haines and Peter Mirius, Build Consulting


Fri 2/17 at 12 p.m. – Ecommerce for Associations (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. So, we’re taking some of the standards of elementary school—keeping it simple, making it fun and creating a super positive learning environment where the only dumb question about inbound marketing and lead generation is the one you don’t ask. 1 CAE credit. More info/register.

Host: HighRoad Solution


Save the date: Wed 2/22 at 7:30 a.m. – The Billhighway Road Show (Reston VA)

Join a gathering of liked-minded folks from chapter-based associations that face similar challenges to discuss ideas and solutions for measuring and increasing the health of chapters and how it can be done; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics which will help prevent members, at both the national and chapter level, from leaving. Location: Reston VA. More info/register.

Host: Billhighway


Save the date: Thu 2/23 at 12 p.m. – Show Some TLC to Your Chapter KPIs

Explore the importance of lagging and leading KPIs to develop effective dashboards. Learn why the right KPIs are important to help you move the needle and then dive into examples of KPIs you should be tracking. The session will walk through a template on how to create your own top-notch KPIs and provide a demo of how to spin up your own dashboard. 1 CAE credit. More info/register.

Host: Billhighway


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed image of Valentine swans by happymillerman