The weekly list of free educational events and resources for the association community…

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Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc.

If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Please participate—or ask the right person in your organization to participate—today because the survey closes at end of business today, Friday, December 4.

A message for the board. Imagine you’re an association board member and you read this from the CEO:

“If we keep doing what we are doing, we won’t be doing this for much longer. If we change what we are doing, there is a chance we will have a chance.”

This imaginary message for the board—written by Amanda Kaiser of Kaiser Insights—isn’t just a necessary slap of reality, it also asks for the board’s trust as staff experiments with going down a new path, not the same old safe path, so the association can continue to meet member needs. It’s a message worth sharing with your board. 

Launching a DEI program. Tim Hopkins at McKinley Advisors shares lessons learned from launching a DEI program at the International Association of Fire Chiefs (IAFC). I especially love the last two lessons: track metrics that matter and share guidance with your industry. In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes.

Event and learning data. Data can lead you down unexpected and profitable trails, says WBT Systems, and help you build a business case for a bigger professional development budget. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue.

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” Amen, brother. He shares ideas to get you started with 2021 conference planning.

Raising sponsorship prices. Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices—an argument that gets into goals, costs and value.

Support your local food bank. Since spring, my local food bank has distributed double the amount of food they usually do because of the unrelenting demand caused by the economic impact of the pandemic. Please consider finding and supporting your local food bank. Many of them have matching campaigns during the holiday season so the impact of your donation might be doubled or tripled.

Quick hits before we get to the list of next week’s free education:

  • Lots to chew on here… ten, really eleven, big changes for events coming in the years ahead. (Don Neal, 360 Live Media)
  • Cautionary tale… why you need a backup for your backup. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. (Donna Oser, CAE)
  • How the American Anthropological Association created a successful virtual internship program. (Palmyra Jackson and Katie Patschke, ASAE)
  • All aboard for a slow, and I mean slow, reindeer sleigh ride with a Sami guide across the frozen wilderness of Norway. It’s relaxing in an odd way. (BBC Four via Hydro Looper)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Since Jim and I were on our own for Thanksgiving, we enjoyed a different kind of feast. I started with North Carolina oysters on the half shell while making a few sides and our appetizer, shrimp cocktail. Wow oh wow, I love my new approach to shrimp cocktail. I poached NC shrimp in a strained court bouillon, keeping the broth under 170°F, per this recipe, then chilled them, in sandwich bags, in an ice bath. Cocktail sauce (heavy on the horseradish) on the side. I saved the court bouillon and have been enjoying warm mugs of it—having some right now as a matter of fact.
  • We had cranberry ginger chutney alongside Jim’s slow-and-low grilled venison roast (swoon!) because it’s not Thanksgiving without cranberries. My adapted version includes jalapeño and tons more ginger.
  • On the side, roasted Brussels sprouts with red onion, bacon, maple syrup and balsamic vinegar, and mashed potatoes.
  • Later in the weekend, I steamed the rest of the oysters for both of us and served them with brown butter mixed with hot sauce and lemon juice. The leftover brown butter sauce made an encore appearance on baked sheepshead fillets—now, that’s a tasty fish.
  • The weekend feasting continued with a roast beef dinner—my second time following this recipe, it’s a keeper. I forgot about drying the beef out in the refrigerator, couldn’t tell the difference, and added garlic powder to the rub. On the side, cranberry sauce, mashed potatoes and roasted carrots with garlic powder, ancho chile powder and cinnamon.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World

Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources. Hear about sponsorship benefits you can offer, ways to increase your sponsorship ROI, and the three levels of sponsorship (hint: it is not Gold, Silver, and Bronze). More info/register.

Host: New York Society of Association Executives

Presenters:

  • Lewis Flax, Flax Associates
  • Cynthia Reddrick, Fruition Consulting for Nonprofits

*All times are Eastern Standard Time unless otherwise noted.


Fri 12/4 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 12/4 at 11 a.m. – Nonprofit GAAP:  Functional Expense Reporting: Make It Meaningful to You and Your Audience

Understand the elements of the statement of functional expense and how to make it meaningful to your audience. You will be able to understand the difference between program and supporting services and variance methods for allocating costs in accordance with GAAP. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Mark Robins, CPA and Eric Hittle, CPA


Fri 12/4 at 12 p.m. – How to Maximize Your Engagement in Industry 4.0

With loads of transactional data, most organizations are still guessing what their members need and want. Contextual data gives meaning to the other data sets, making it easier for organizations to deliver relevant information at the individual level. Learn about the difference between transactional and contextual data and how it can be merged together to drive better engagement. No slides. No sales pitch. Just 3 handsome mugs and good dialog. More info/register.

Host: Association Strong Podcast

Presenters: Tom Morrison from Metal Treating Institute, along with association tech entrepreneurs, Dave Will and Sig VanDamme


Fri 12/4 at 12 p.m. – Association Planner Summit

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Molly Marsh, Director of Education and Engagement Design, AMR Management Services
  • Samuel Scott, The Promotion Fix Columnist, The Drum

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will continue our late October conversation on my current series of columns on The Reinvention Mandate, Part I and Part II. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 12/7 at 8:30 a.m. – Associations Now Live @ TEC

Through interviews with technology thought leaders and conference attendees, Associations Now Live @ TEC previews each day’s highlights and explores how the association community is meeting the technology challenges of 2020 and beyond. More info/register (fee for ASAE non-members).

Host: ASAE


Mon 12/7 from 9 a.m. to 3:35 p.m. – TEC Insider Day

Choosing the right software, platforms, and technology partner is crucial to the success of your organization. Kick off this year’s ASAE Technology Exploration Conference with TEC Insider Day, a unique opportunity to learn more about the latest in the technology industry through a special track of demos held in conjunction with TEC 20. More info/register (fee for ASAE non-members).

Host: ASAE


Mon 12/7 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 12/7 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 12/7 at 3:30 p.m. – Introduction to Agile Development with Scrum

An overview of Scrum, a method of rapid iteration and experimentation to discover product direction and build high performing teams. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dr. Patrick McConnell – NextUp Solutions


Mon 12/7 at 4 p.m. – AWTC End-of-Year Virtual House Party

For the 4th year in a row, Association Women Technology Champions (AWTC) is planning to celebrate the ASAE TEC Conference with a happy hour to kick it off. We are using a virtual event platform that allows us to host lots of Zoom meetings. Each one is a room in our virtual house party and you can walk between them and decide how to spend your time. So join us in the garden for live music, the living room for games, the basement for scuttlebutt, the dining room for crafts, and more. More info/register.

Host: Association Women Technology Champions


Tue 12/8 from 9 a.m. to 4:45 p.m. – ASAE Technology Exploration Conference (TEC)

Discover how to use the latest in technology. Hear from leaders, connect with peers, and explore demos from the best in the industry to address unique challenges and prepare your organization for a new level of success. CAE credits. More info/register (fee for ASAE non-members).

Host: ASAE


Tue 12/8 at 9:30 a.m. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution

Hear about the history of AI, where there has been success and utilizing the technology for marketing your products, services and engagement to your membership. Get a better understanding of how AI fits into your marketing mix and key actions to take to both start the conversation in your organization, and build on an existing AI marketing program. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Todd M. Tolbert, MBA, CAE
  • Manav Kher, FusionSpan

Tue 12/8 from 11 a.m. to 3 p.m. – 2021 Event Trends

Join us for our final event of the year and learn how 2021 will shape up. Discover research-backed trends for making educated decisions about your events in 2021. Leave the event with a plan of action for 2021. CMP credits. More info/register.

Host: Event MB


Tue 12/8 at 11:30 a.m. – How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue

We get it. The virtual trade show just isn’t the same as the in-person event. But that doesn’t mean exhibitors don’t want to showcase their offerings and consumers and companies don’t want to buy. Exhibiting companies need purchasers now more than ever, and consumers and businesses still need solutions. Learn what to include in online-friendly exhibitor packages that deliver ROI, sales tips for demonstrating the value and getting exhibitors bought in to the new format, best practices for your exhibitors to optimize their virtual presence, and ideas for activities that bring together exhibitors and attendees for better buying connections. More info/register.

Host: Map Dynamics

Presenter: Scott Oser, founder, Scott Oser Associates


Tue 12/8 at 11:30 a.m. – The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy

Learn how to create digital connections using peer-to-peer onboarding and evaluate your onboarding plan against other small associations. 1 CAE credit. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Membership Expert, and Tirrah Switzer, Association Advocate, Community Brands


Tue 12/8 at 12 p.m. – “New Normal” for Association Learning Group Workshop: Virtual Conferences/Training Sessions

This is the second working meeting of a community of practice. All are encouraged to join and engage in this guided discussion. This month’s topic is: Virtual Conferences/Training Sessions – What worked, what didn’t and what to do about it? We’ll start off with a conversation between three people (one who’s conference ended a few days before, a second who ran a May conference so had a fast move to virtual and the third who has run multiple virtual conferences these many months). Then we’ll all get to explore, in small groups, what we’ll do in our association’s learning based on we heard. More info/register.

Hosts: Bucky Dodd, PhD, iLED; Lee Gimpel, Better Meetings; Carolyn Thompson, Training Systems, Inc.; and Josh Yavelberg, PhD, Flying Cloud Solutions, LLC.

Presenters:  

  • Chris Glatz, Management Services
  • Peggy McElgunn, Global Professional Services
  • Pam Rosenberg, American Society of Plumbing Engineers

Tue 12/8 at 1 p.m. – Real Talk: What I Wish I Knew in March 2020

Join us for a session where we share the best advice we have for each other as we go into 2021. We will feature lessons learned from seasoned event planners, and use a new Topic Tournament model that you can take away for your next session. More info/register.

Host: 360 Live Media/Event Innovators Exchange

Presenters:

  • Arlene Kidwell, Director of Conference Logistics, National Association of Independent Schools
  • Jeanne Malone, Meeting Services Director, Million Dollar Roundtable

Tue 12/8 at 2 p.m. – The Stories We Share: An Interview with Dave Nadelberg (Association Chat)

Dave Nadelberg is best known as the creator of Mortified and the cultural movement has now become a podcast, multiple books, a couple documentaries and the new Netflix series, The Mortified Guide. But it all started with a live show, which is still going strong across 20 cities around the world. He and co-creator Neil Katcher recently created a card game called, “I Can’t Believe I Did That…” which is both a party game and an exercise in empathy and hilarity. We’ll talk about the power of storytelling and the ways we can use story to better connect with other people. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC

Guest: Dave Nadelberg,


Tue 12/8 at 2 p.m. – How to Deliver More Engaging Virtual Events

The way you ran virtual events in early 2020 shouldn’t be the same way you run them in 2021—you’re not scrambling now. In a world of fully virtual interactions, what’s worked and what hasn’t worked? Network with your community of peers to exchange ideas and get answers to your most pressing questions from our panel of experts. More info/register.

Host: Higher Logic

Presenters:

  • Jeff Breunsbach, Director of Customer Experience at Higher Logic
  • Tirza Austin, Online Community Manager at American Society of Civil Engineers
  • Chris Detzel, Global Enterprise Community Manager at Imperva
  • Brett Wangman, President at The Center for Association Growth

Wed 12/9 from 9 a.m. to 5 p.m. – ASAE Technology Exploration Conference (TEC)

Discover how to use the latest in technology. Hear from leaders, connect with peers, and explore demos from the best in the industry to address unique challenges and prepare your organization for a new level of success. CAE credits. More info/register (fee for ASAE non-members).

Host: ASAE


Wed 12/9 at 11 a.m. – Enterprise Risk Management

The role of the association executive to identify key risks facing the organization now extends beyond financial risk management and includes additional issues such as compliance, strategic, operational, and reputational risks. Learn how to develop and monitor an enterprise risk management for your organization, and contribute to the long-term health of your organization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Rob Eby, CPA, CGMA, Aronson LLC’s Nonprofit & Association Services Group
  • Kathy Trahan, CAE, CEO & President, Alliance Safety Council

Wed 12/9 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 12/9 at 12 p.m. – Do Good to Lead Well Through Crisis: The Science and Practice of Resilient Leadership

By drawing on classic and cutting edge research, this session will show unequivocally that moral leadership and success can not only co-exist, but the former maximizes the chances of the latter. This session also shares concrete tips and strategies that can be immediately adopted within organizations at a micro- and macro-level. It will challenge participants to think about how to leverage the power of “doing what’s right.” 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Craig Dowden, PhD, President and Founder, Craig Dowden & Associates


Wed 12/9 at 1 p.m. – Cash Management Through Crisis for Nonprofits & Associations

As membership dues and conference registrations decline, many NFP and Associations are facing governance and management considerations related to the COVID19 Crisis. These include cash management, and tightly related budgeting, forecasting and financial planning techniques, as well as a need to keep board and finance committees well informed with frequent meetings and reports. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Daniel O’Dea and Jennifer Eubanks


Wed 12/9 at 1 p.m. – How to Scale Community Globally

Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Find out how to expand your existing playbook to plan accordingly to incrementally grow their community to serve a global audience. More info/register.

Host: Community By Association

Presenter: Dani Weinstein, Community Builder, Strategist and Advisor


Wed 12/9 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 12/9 at 2 p.m. – Riding the Wave of Virtual Transformation

Get a look at the past, present, and future states of eLearning and insights on different tactics deployed by organizations to meet the new needs of their reality. Learn how to align eLearning initiatives to overall digital engagement and SEO goals, align technology with content through instructional design and course curriculum, and deliver the “wow” factor during these disruptive times. 1 CAE credit. More info/register.

Hosts: MemberSuite and Blue Sky eLearn


Wed 12/9 at 2 p.m. – Innovative Event Marketing Strategies for 2021

The past year has completely transformed the look, feel, design and execution of the meeting planning process, so it only makes sense that the way event professionals market meetings and events should evolve, too. Learn how to engage with your ideal audience via new marketing strategies, use innovation to evolve your meetings’ message, and brand your digital and hybrid events to stand out from the rest. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • John Nawn, Co-Founder and Chief Strategist, The Event Strategy Network
  • Jacquelyn Wells, Vice President and Senior Strategist, mdg
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Thu 12/10 at 10 a.m. – What’s Working Now Series: Designing Your Website RFP

Redesigning your website and choosing the best CMS for your association’s needs can be intimidating—and so can the RFP process for choosing the right website partner. Join your association peers for an interactive discussion around designing your website RFP for success. More info/register.

Host: Results Direct


Thu 12/10 at 11 a.m. – Local is the New State

From landscaping ordinances and building codes to policing, local policy is playing an increasing role in government affairs strategies. From engaging with municipal and county leaders to developing a robust government and public relations strategy that connects with local citizens and lawmakers alike, government relations teams are finding ways to deal with the huge activity happening at the local level. Learn how local government affairs became a top priority for government relations teams, what trends you can expect in 2021, and how to build a modern local government monitoring strategy. More info/register.

Host: FiscalNote

Presenters:

  • David Trebing, General Manager of State and Local Relations, Daimler North America Corporation
  • Brandon Ray, Senior Manager of State and Local Affairs, Associated Builders and Contractors
  • Elizabeth Tseng, Manager of Professional Services, FiscalNote
  • Troy Flanagan, Vice President of Government Affairs and Industry Relations, American Hotel and Lodging Association

Thu 12/10 at 11 a.m. – Reduce, Reuse, Recycle: How to Do More with Less Content in 2021

What if you could reduce the amount of content you’re producing, reuse what you already have and recycle your content by giving it new life? Prepare for a more productive 2021 by getting fresh content ideas, suggestions for how to beat writer’s block and access to a spreadsheet to help you organize all of it for the future. More info/register.

Host: Association Success

Presenter: Chelsea Brasted, General manager, AssociationSuccess.org


Thu 12/10 at 12 p.m. – Chapter Performance Reimagined: Taking Your Association’s Growth to the Next Level

In times like these, when many associations can’t host large in-person conferences, chapters and affiliates can deliver member value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we’ll touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association. More info/register.

Host: Billhighway


Thu 12/10 at 1 p.m. – The 2021 Learning Business Landscape

Look back at key developments that impacted the learning business in 2020—ranging from the obvious (COVID) to the less obvious (the growth of learntech investment)—plus survey data from practitioners working in the business of lifelong learning. Hear how organizations are investing in online learning and specific areas of focus like personalization, microlearning, social learning, data analytics. Find out what your peers consider important and start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Tagoras and Leading Learning co-founders Jeff Cobb and Celisa Steele


Thu 12/10 at 1 p.m. – Turning DEI Commitments into Action

Diversity, Equity & Inclusion has emerged as a major priority in the association sector this year—and many leaders are looking for “roadmaps” or proven practices to guide their work. Hear how two associations realized measurable change by integrating DEI plans into their strategy and governance. Our panel will outline their plans—from envisioning to impact measurement—and share best practices and lessons learned from the volunteer leader, CEO and staff perspective. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Chris Busky, CAE, CEO, Infectious Diseases Society of America and the IDSA Foundation
  • Salandra Thomas, Vice President, Talent and Organizational Development, Infectious Diseases Society of America
  • Karen Horting, MBA, CAE, Executive Director & CEO, Society of Women Engineers
  • Heather Doty, Incoming President, Society of Women Engineers and Project Engineer, Ball Aerospace
  • Jon Hockman, CPF, FASAE, Principal, McKinley Advisors

Thu 12/10 at 1 p.m. – How to Make Your Organization Essential in 2021

Do your members view your organization as an investment that they cannot afford to do without? Your organization’s financial health and growth outlook may depend on it. Hear from a panel of your peers about initiatives they launched to grow their membership, increase revenue, drive member engagement, and more. 1 CAE credit. More info/register.

Host: MemberClicks

Presenters:

  • Kim McQueen with the American Association of Dental Office Management
  • Vish Kalambur with the Association Management Center in Chicago
  • Denise Hoolhorst with the Nashville Area Chamber of Commerce

Thu 12/10 at 3:30 p.m. – Data Fitness (Associations & Nonprofits): Get Your Data in Shape for 2021

Join us in this session to learn the steps to getting your data in shape for 2021 to inform decisions, adapt to the changing post-COVID climate, and better meet your members and customers’ shifting needs. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jay Yeo, ORI Results
  • Dave Jackson, CFO, American Counseling Association

Fri 12/11 at 1 p.m. – Associations of the Future Series

Join a fireside chat about the future of associations. Amanda and Meredith provide a preview in this trailer. The series includes two 20-ish minute on-demand videos (here’s the first, the second will be live today at the link below) followed by a live session where they continue the conversation, answer any questions you may have, and where you can weigh in on the opportunities and possibilities for associations. More info/register.

Hosts: Amanda Kaiser of Kaiser Insights and Meredith Low of Meredith Low Consulting


Fri 12/11 at 1 p.m. – Association Professionals Annual Holiday Party

Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community! You’ll meet old friends and make new ones in this fun, interactive online event. (Plus, you may get some ideas for your own parties, galas, and fundraisers.) Definitely not another boring Zoom meeting. It’s a party plus networking … and a shot of learning and reflection to justify it all for your boss. BYOB, obviously. More info/register (ASAE Collaborate log-in required).

Host: Lee Gimpel, Better Meetings


Mon 12/14 at 2 p.m. – Delivering a Successful Hybrid Event

Hear what the new breed of hybrid events will look like going forward. Learn how to develop and deliver relevant content for all audiences, increase attendance and engagement with the right mix of technology solutions, expand revenue opportunities and offset costs with blended learning and sponsorships, and select which key performance indicators to measure against as benchmarks for success. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Jesse Sniper, Senior Direct of Product, Event Technology Group, Community Brands
  • Jessica Metzler, Director of Client Success, Learning Solutions, Community Brands

Tue 12/15 at 12 p.m. – Aligning Norms, Core Values and Codes of Conduct: A CEO Dialogue

Recent attention to guidelines for board behavior is driven by two circumstances—new challenges for governance in the virtual environment, and heightened sensitivity to issues of diversity and inclusion. These realities have created an opportunity to revisit established norms, ethics and practices and necessitate a new look toward best practices of leadership behavior. Hear insights from CEOs and industry experts on how they are navigating these realities and (re)committing their board leadership to organizational core values and codes of conduct. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Hannes Combest, CAE (moderator), chief executive officer, National Auctioneers Association
  • Sharon Cox, MA, RDN, LDN, FAND, senior consultant, Tecker International LLC
  • Neal Couture, CAE, executive director, The American Society for Nondestructive Testing
  • Debbie Trueblood, MS, CAE, executive director, Illinois Park and Recreation Association

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Thomas Millot via Unsplash

The weekly list of free educational events and resources for the association community…

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Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs.

CEO pandemic insights. Lakisha Woods, CAE, shares her insights from the association C-suite, including advice on attracting and retaining volunteer leaders—a perspective I hadn’t considered before.

Listening. Working on a suicide helpline changed how Natalia Dashan talks to everyone. She had to develop a new habit: stop assuming, start listening. Seems obvious, but most of us don’t do it. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects.

Risking innovation. On the Leading Learning podcast (a must-subscribe), Celisa Steele talked with association executive director Shawn Boynes, CAE, about dealing with disruption during the pandemic, taking risks and virtual learning. He also spoke about the discussions about race and leadership on the Texts to Table podcast (another must-subscribe) that Shawn co-hosts with three other Black association leaders.

Quick hits before we get to the list of next week’s free education:

  • Did you know the CARES Act made it possible to deduct $300 on your 2020 tax form for charitable donations, even if you don’t itemize deductions? (Chad Chubb, Kiplinger)
  • You might have seen this video of a man wrestling his puppy from an alligator’s jaws—without dropping his cigar! If not, check it out and turn the sound up to hear his grunting efforts. I love this guy. (Washington Post)
  • We hike in southern Utah at least once a year, so this story about a strange monolith showing up in the midst of the red rock wilderness caught my eye. Prank or message from outer space? Cue spooky music. (Adventure Journal)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • This moqueca de peixe (Brazilian fish stew) recipe is from Jessica Harris, a respected culinary historian and cookbook author. Oh my, we loved this stew. No worries if you don’t have dende oil, I didn’t, just omit it.
  • Jim was away on his annual hunting trip for several days last week so I had my annual pasta indulgence festival—and probably gained about five pounds. I made my usual gorgonzola pasta since he’s not a blue cheese fan. This year, it featured shiitake mushrooms and arugula. I also made a smoked and canned salmon pasta with onion, garlic, peas, lemon zest, dry vermouth, cream, parmesan, asiago, tarragon and black pepper. That was my favorite.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/27 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/30 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/30 at 1 p.m. – The First 100 Days: How the New Administration Will Influence Your Business

Join a post-election roundup looking into the first 100 days of the presidency. These interactive, virtual discussions will provide an assessment of how a new Biden administration is likely to affect federal policy and the landscape of various industries. With our expansive Legislative Group, consisting of former officeholders and regulatory officials, coupled with experienced industry practitioners, Venable is ideally situated to provide unique analysis and perspective on what lies ahead. More info/register.

Host: Venable LLP


Mon 11/30 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 12/1 at 12 p.m. – Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap)

Learn how to evaluate your current governance system and introduce the concept of governance redesign. Hear about getting buy-in from board members and a governance system design framework. Walk away with the knowledge needed to redesign your governance system so that its functionality is improved and the board is better positioned to add value. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Robert Nelson, CAE, Principal, Nelson Strategic Consulting


Tue 12/1 at 12 p.m. – Future Forward: Innovation and Resilience

3 sessions: What SuperSolvers Know, Industry Recovery Panel, and Hurdle Adversity: Amputate Fear and Embrace Your New Normal. 3 CMP credits. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • John Register
  • Courtney Clark, Author
  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office
  • John Flynn, Vice President of Administration, MGM Resorts International
  • Stephanie Glanzer, CMP, Chief Sales Officer and Senior Vice President, MGM Resorts International
  • Liz Mikkelsen, CMP, Supervisor – Event Purchasing & Industry Relations, ITA Group

Wed 12/2 through Fri 12/4 – digitalNow Conference (registration fee)

A three-day event focused on helping association leaders reinvent the relevance of their organizations in the context of a digital world. On Day 1, leaders will assess the core value proposition of their association. How is the world changing for their members? How is the ecosystem changing? What does this mean for the organization? On Day 2, we’ll examine the key strategies necessary for taking advantage of the trends and delivering on the value propositions articulated on Day 1. On Day 3, we explore the structure required to implement the strategies outlined on Day 2. What are the technologies, people, and processes required to be successful? CAE credits. More info/register – breaking my rule because there’s a registration fee, but this conference is always worth it, plus you get quite a deal since it’s virtual this year.

Host: Fusion Productions


Wed 12/2 at 11 a.m. – VIVid Virtual Presentations

Learn three categories of engagement techniques that you can use to accomplish your virtual presentation’s goals by engaging attendees and helping them stay focused on your presentation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Presenter: John Bellotti, Chapter Program Manager, National Association of Tax Professionals


Wed 12/2 at 11 a.m. – Membership Momentum: Leading Your Association into 2021

This year, associations battled headwinds brought on by a seemingly endless pandemic: reduced budgets, uncertainty, and a lack of in-person interactions. But this year also accelerated new ways for associations to bridge connections virtually. Hear how membership models have changed, tips to increase your membership base, and how you can future-proof your association with unique virtual opportunities. More info/register.

Host: Meeting Expectations

Presenters:

  • Kelly Ash, Senior Association Manager, Meeting Expectations
  • Karl Kirsch, CAE, Vice President, Meeting Expectations
  • Michelle Lee, CPC, Executive Director, OSAP

Wed 12/2 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 12/2 at 12 p.m. – We Came, We Saw, We Survived 2020 (Or Did We…?) 

Join a peer-peer idea exchange—no cost, no presentations, no consultants, no vendors. Just great discussion, sharing, and networking among association professionals from across Virginia. More info/register.

Host: Virginia Society of Association Executives


Wed 12/2 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 12/2 at 2 p.m. – The Advocacy Year-End Review and Futurecast

It’s been an unconventional year, to put it mildly, but for digital advocacy, it was a time to stand in the spotlight. With a pandemic, a presidential election, and Congressional and state elections, a lot happened at the grassroots and grasstops advocacy level. Take a look back at what worked, what didn’t, the most effective digital strategies and tactics for our new normal, and what advocacy professionals need to prepare for in the coming months. More info/register.

Host: FiscalNote


Wed 12/2 at 2 p.m. – What’s in Store for Meetings and Events in 2021?

After one of the most challenging years the meetings industry has ever faced, what can planners expect as we head into the new year? Industry experts will share forecasts for industry segments, detail the next steps toward recovery, and help planners adjust to meet the needs of a changing landscape. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Emmy Hise, Senior Consultant, Consulting and Analytics, STR
  • Michael Shapiro (moderator), technology editor/senior editor, Northstar Meetings Group

Wed 12/2 at 2 p.m. – Create Compelling Presentations for Your Virtual Event

Learn key design principles for effective presentation design, and see how to do it all using only PowerPoint. With plenty of real-life before and after examples, quick tips and tricks, and resources for reference you’ll become a storytelling master. 1 CMP credit. More info/register.

Host: Hubb

Presenter: Richard Goring, Director, BrightCarbon


Thu 12/3 at 8:45 a.m. – Virtual Shake-Up 2.0: Prepare Your Event strategy for 2021

Learn the new competencies you need to succeed, what a successful and sustainable virtual event strategy looks like (and how to implement it), everything you want to know about hybrid (and then some), and how to gather the right data that informs strategy and drives business. More info/register.

Host: Brella


Thu 12/3 at 11 a.m. – Inclusive Language: The Path to Respectful Content, Connections, & Companies

Learn how inclusive language is more than avoiding offensive words—it’s about aligning intention with impact. Find out why inclusive language is important, and the challenges global companies face when trying to create inclusive content, how to use inclusive language in content as a starting point to larger diversity and inclusion initiatives, and how the right technology plays an important role in global companies learning to communicate inclusively. More info/register.

Host: Acrolinx

Presenters:

  • Vivian Acquah, Workplace Wellness Advocator
  • Theresa Hein, Content Strategy & Localization Lead, Babbel
  • Kiana Minkie, Marketing Content Specialist, Acrolinx

Thu 12/3 at 11:30 a.m. – Drive Business Results: Set New Strategic Priorities and Optimize Your Talent

Learn effective ways to build community, increase engagement, and optimize your talent all while working to achieve exploring, producing, stabilizing and cultivating objectives. More info/register.

Host: SOAR Community Network


Thu 12/3 at 12 p.m. – How to Develop and Market Your Virtual Event

Hear about the core aspects of developing and marketing a great virtual event, including the platform needed to livestream speakers; the technology integrations with your AMS/CRM; planning, development, and other considerations (lighting, audio, background); and five core marketing tactics and strategies to employ. More info/register.

Hosts: Social27 and Marketing Nice Guys

Presenters:

  • Tim Ito, Partner, Marketing Nice Guys
  • Manpreet Wadan, Partner, Social27

Thu 12/3 at 12:30 p.m. – Measure What Matters: DEI Impact

Hear about the diversity, equity and inclusion (DEI) metrics other organizations are tracking, share your own successes and challenges, and gain a better collective sense on how to measure what matters when it comes to DEI impact. More info/register.

Host: McKinley Advisors

Presenters:

  • Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association
  • Tim Hopkins, senior advisor, McKinley Advisers

Thu 12/3 at 2 p.m. – The Path to Association Podcast Success

Hear why the panel of podcasters decided to start one for their organization, how they develop the content and content schedule, what it takes to produce the episodes – the magic that happens behind the mic, how they launched the podcast and tips for promotion, feedback they’ve gotten from members, and what they know now that they wish they knew before they started. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Dave Coriale, President, DelCor Technology Solutions
  • Patricia Cole, Vice President of Communications, Catholic Charities USA
  • Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States
  • David Werning, Director of Content Development, Catholic Charities USA

Thu 12/3 at 2 p.m. – Member Renewal Campaigns that Work: How to Plan, Launch, and Measure an Effective Renewal Program Quickly

At this time when people are not getting together in person, your member renewal campaign must be personalized, emotionally compelling, and make the member feel the pull of the member community. Video is the way to do that. Hear about a tactical plan to engage your members that will be your secret weapon in achieving higher membership renewal rates and having an impact in as little as 7 days. More info/register.

Host: Gather Voices


Thu 12/3 at 2 p.m. – The Secrets to Structuring Your Total Event Program for 2021

Learn how to realign your total event framework so that virtual, hybrid, and in-person events all have their spot to shine, set up your organization with the right mindset and skillset for successful events in 2021, and structure a flexible, agile tech stack that allows you to execute and capture value no matter the event type. More info/register.

Host: Smart Meetings

Presenters: Mike Dietrich and Alyssa Peltier, Cvent


Fri 12/4 at 10 a.m. – Generating Revenue in a COVID World

Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources. Hear about sponsorship benefits you can offer, ways to increase your sponsorship ROI, and the three levels of sponsorship (hint: it is not Gold, Silver, and Bronze). More info/register.

Host: New York Society of Association Executives

Presenters:

  • Lewis Flax, Flax Associates
  • Cynthia Reddrick, Fruition Consulting for Nonprofits

Fri 12/4 at 12 p.m. – Association Planner Summit

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Molly Marsh, Director of Education and Engagement Design, AMR Management Services
  • Samuel Scott, The Promotion Fix Columnist, The Drum

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 12/7 at 4 p.m. – AWTC End-of-Year Virtual House Party

For the 4th year in a row, Association Women Technology Champions (AWTC) is planning to celebrate the ASAE TEC Conference with a happy hour to kick it off. We are using a virtual event platform that allows us to host lots of Zoom meetings. Each one is a room in our virtual house party and you can walk between them and decide how to spend your time. So join us in the garden for live music, the living room for games, the basement for scuttlebutt, the dining room for crafts, and more. More info/register.

Host: Association Women Technology Champions


Wed 12/9 at 2 p.m. – Riding the Wave of Virtual Transformation

Get a look at the past, present, and future states of eLearning and insights on different tactics deployed by organizations to meet the new needs of their reality. Learn how to align eLearning initiatives to overall digital engagement and SEO goals, align technology with content through instructional design and course curriculum, and deliver the “wow” factor during these disruptive times. 1 CAE credit. More info/register.

Hosts: MemberSuite and Blue Sky eLearn


Thu 12/10 at 12 p.m. – Chapter Performance Reimagined: Taking Your Association’s Growth to the Next Level

In times like these, when many associations can’t host large in-person conferences, chapters and affiliates can deliver member value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we’ll touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association. More info/register.

Host: Billhighway


Thu 12/10 at 1 p.m. – The 2021 Learning Business Landscape

Look back at key developments that impacted the learning business in 2020—ranging from the obvious (COVID) to the less obvious (the growth of learntech investment)—plus survey data from practitioners working in the business of lifelong learning. Hear how organizations are investing in online learning and specific areas of focus like personalization, microlearning, social learning, data analytics. Find out what your peers consider important and start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Tagoras and Leading Learning co-founders Jeff Cobb and Celisa Steele


Thu 12/10 at 1 p.m. – Turning DEI Commitments into Action

Diversity, Equity & Inclusion has emerged as a major priority in the association sector this year—and many leaders are looking for “roadmaps” or proven practices to guide their work. Hear how two associations realized measurable change by integrating DEI plans into their strategy and governance. Our panel will outline their plans—from envisioning to impact measurement—and share best practices and lessons learned from the volunteer leader, CEO and staff perspective. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Chris Busky, CAE, CEO, Infectious Diseases Society of America and the IDSA Foundation
  • Salandra Thomas, Vice President, Talent and Organizational Development, Infectious Diseases Society of America
  • Karen Horting, MBA, CAE, Executive Director & CEO, Society of Women Engineers
  • Heather Doty, Incoming President, Society of Women Engineers and Project Engineer, Ball Aerospace
  • Jon Hockman, CPF, FASAE, Principal, McKinley Advisors

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons photo by Perkons via Pixabay

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

86 “normal,” please. Joy S. Davis, CAE, who works at the American Association of Pharmaceutical Scientists, said: “I need to operate now and look forward, not try to claw may way back to ‘normal.’ The ‘normal’ we know is history. And I have to ask, do we really want to repeat it? We should not, even if we think we can.”

Yes! Preach, woman! This is a pledge everyone should repeat upon starting work each day. Read the rest of her excellent post, Normal is Over(rated) – For Now, at the Velvet Chainsaw Consulting blog.

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”

Virtual conference pricing. I’m realizing each of this week’s posts has a serious message to share. Here’s one from MemberSuite: your virtual events have value so stop making them free. Can I get an amen?! You devalue your community, content and conversations by not charging attendees an appropriate registration fee.

Sponsorship redesign. The Academy of Medical-Surgical Nurses had just revamped their sponsorship program when the pandemic hit. Rasheeda Childress at Associations Now describes how they created customized opportunities for their premier partners instead of offering the same old, tired silver, gold and platinum menu of sponsorship “benefits.”

Gratitude practice. Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Fíonta shares a bunch of ideas for thanking your volunteers and cultivating an organizational habit of gratitude.

Quick hits before we get to the list of next week’s free education:

  • Dreading a winter lockdown? Learn to love walking in the rain. (Melissa Harrison, The Guardian)
  • 11 easy weekday habits that let you be lazy on the weekends. (Ella Cerón, Apartment Therapy)
  • Trust me on this one… David Whyte’s “Blessing” poems are interpreted through a visual journey across the Irish landscape in this short film by filmmaker Andrew Hinton. (Emergence)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Embrace the cozy. When it gets cold, I start thinking about cranberries—childhood conditioning, I guess. The star of our Sunday dinner was cranberry chicken parmesan. It may sound weird but it’s really good. While eating the leftovers for lunch, I realized it’s a bit like Thanksgiving and since this Thanksgiving is a no-turkey feast (yay!), that’s fine by me.
  • “Yellowfin tuna, again?” A phrase often heard in this house but never with a whiny tone, always an excited one. This time, I made blackened tuna with a spice rub of brown sugar (responsible for some serious blackening), chili powder, garlic and onion powder, cumin, coriander, cayenne and salt.
  • An even simpler fish dish the next night: black drum fillets baked with butter, lemon juice, Aleppo pepper flakes and Turkish seasoning.
  • I was getting bored with my usual greens treatments, so I took inspiration from this recipe to make kale, radish, turnip and daikon greens with linguiça, chickpeas, onion, sweet pepper, jalapeño, garlic and smoked paprika.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/23 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/23 at 1 p.m. – Leveraging Your CVB Relationship: Tapping Into Free Services From CVBs/DMOs

Hear how to gain new insights and benefit from the myriad free services provided by CVBs and DMOs that will ease your bottom line, workload and stress. Learn how to design an action plan for integrating services of CVBs and DMOs as part of your event resources, create empathetic compassionate relationships with your industry partners, and devise your own toolbox of free services to request from CVBs and DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh


Mon 11/23 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/24 at 11 a.m. – The Future of Events: Sharing a Vision of Emerging Trends

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Hear about the key areas and trends defining the future of events and the opportunities that these hold for event professionals. More info/register.

Host: Virtual Events Institute


Tue 11/24 at 2 p.m. – 10 Online Association Community Leaders Discuss the Role of Community in 2020 (Association Chat)

In a year with fewer in-person meetings, online communities have played an important role in helping people feel more connected. Find out how the leaders for some of your favorite online communities in the association community have stepped up to the challenge. Hear why they created their groups, the stories they’ve heard this year, the lessons they’ve learned, the role of community right now and what opportunities there are for more community members to become more involved or even create their own online groups. More info/set reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat


Wed 11/25 at 8 a.m. – Maximizing Revenue through Smart Pricing Strategies

Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. More info/register.

Host: Halmyre


Wed 11/25 at 9 a.m. – Conferences and Meetings: Has the Pandemic Been the Mother of Invention?

Join our speakers discussing their experiences of running their annual meetings online this year, reflecting on what worked well and what worked less well, and how their experience of this year will inform their meetings strategy going forwards. More info/register.

Host: Society Street


Wed 11/25 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 11/25 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/25 at 8:30 p.m. – Meaningful Engagement: Communicating with Your Members in Troubled Times

In uncertain times, members look to their association for guidance and direction. They are hungry for interaction from their industry leader and trusted partner… you! We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including email marketing, member portal, relationship management, online events, and remote working and digital transformation. More info/register.

Host: Professional Advantage

Presenters:

  • Ann Davey, CEO, Massage & Myotherapy Australia
  • Chris Harrington, CEO, Australasian Cemeteries & Crematoria Association
  • Dennis Dalla Costa, Business Development Manager, Professional Advantage
  • Nick Koerbin (FSAE), Executive Director, Association Executive Services

Tue 12/1 at 12 p.m. – Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap)

Learn how to evaluate your current governance system and introduce the concept of governance redesign. Hear about getting buy-in from board members and a governance system design framework. Walk away with the knowledge needed to redesign your governance system so that its functionality is improved and the board is better positioned to add value. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Robert Nelson, CAE, Principal, Nelson Strategic Consulting


Wed 12/2 at 11 a.m. – VIVid Virtual Presentations

Learn three categories of engagement techniques that you can use to accomplish your virtual presentation’s goals by engaging attendees and helping them stay focused on your presentation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Presenter: John Bellotti, Chapter Program Manager, National Association of Tax Professionals


Thu 12/3 at 12:30 p.m. – Measure What Matters: DEI Impact

Hear about the diversity, equity and inclusion (DEI) metrics other organizations are tracking, share your own successes and challenges, and gain a better collective sense on how to measure what matters when it comes to DEI impact. More info/register.

Host: McKinley Advisors

Presenters:

  • Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association
  • Tim Hopkins, senior advisor, McKinley Advisers

Thu 12/3 at 2 p.m. – The Path to Association Podcast Success

Hear why the panel of podcasters decided to start one for their organization, how they develop the content and content schedule, what it takes to produce the episodes – the magic that happens behind the mic, how they launched the podcast and tips for promotion, feedback they’ve gotten from members, and what they know now that they wish they knew before they started. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Dave Coriale, President, DelCor Technology Solutions
  • Patricia Cole, Vice President of Communications, Catholic Charities USA
  • Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States
  • David Werning, Director of Content Development, Catholic Charities USA

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


 

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Looking forward. The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education.

The future of work. We all used to think working from home was the future of work. Now that the future is here, what’s next? WBT Systems shares eleven predictions for the future of work and how they might impact associations.

Virtual job fairs. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event.

Virtual exhibitors/sponsors. The American Society of Anesthesiologists decided to deemphasize the exhibit hall portion of its online annual meeting and create “engagement packages” for sponsors instead. What a smart idea. Jennifer Dienst at PCMA Convene describes what these packages included.

Sharing chapter successes. Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest.

DE&I in action. Wondering how to move forward with DE&I initiatives beyond the ubiquitous statement? McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development.

Quick hits before we get to the list of next week’s free education:

  • Association execs: make sure your IT dept or outsourced team is taking care of these very real website issues for you… 4 ways to fight fake traffic on your association’s site. (Ernie Smith, Associations Now)
  • Thinking about trying something new? First figure out if you have “wantivation” or “motivation” for your new idea. (Glenn Tecker, Tecker International)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Nearly every week, I’ve been getting eggplant in my CSA share. Instead of the usual eggplant and peppers side dish, I made eggplant lasagna. I did miss the texture and taste of pasta—I’d add a layer or two of that next time. I added pesto instead of just basil to the ricotta and spinach mix—a good idea.
  • I’ve seen lots of recipes for spiced oils in the past year or so. Last year, I made this chile crisp oil for fish—very good. Last week, I made a half recipe of this crunchy spice oil for yellowfin tuna—also very good.
  • One of my favorite Sunday breakfasts happens when I have leftover roasted sweet potatoes or root vegetables. But this time I made breakfast for a weeknight dinner—a sweet potato and daikon radish hash with sweet pepper, poblano, jalapeño, onion, garlic and warm spices like smoked paprika and cayenne. Stir chopped pan-seared salmon into the hash and top it all with a fried egg.
  • Here’s a nice idea for green beans. While you’re steaming the beans, sauté garlic and almond slices in a neutral oil supplemented with a few pads of butter. Toss in the beans along with lemon juice and zest and mix it all together. Yum.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/13 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/16 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/16 at 12 p.m. – Creating Safe Spaces: A CEO Dialogue

As we look to the future, many factors must be considered as associations contemplate what the work environment will look like, including how to create safe spaces and foster a feeling of security for staff, members, and others returning to a physical and communal office. Hear insights from industry experts regarding creating safe spaces and CEO colleagues about the factors they are considering when making these difficult decisions, including staggered work schedules, flexible schedules for families with school-aged children or those caring for others, and issues regarding transportation concerns and legal liability for employee health. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Georgi Ann Bailey, Hon. AIANYS, CAE, executive vice president, American Institute of Architects, New York State
  • Torey Carter-Conneen, CAE, chief executive officer, American Society of Landscape Architects
  • Philip Kent, external affairs director, CopernicusMD and Consultative Genomix, member, Covid Consortium
  • Jon C. Olmstead, executive managing director, tenant advisory group, Cushman & Wakefield
  • Robert Skelton, CAE (moderator), chief administrative & credentialing officer, ASAE: The Center for Association Leadership

Mon 11/16 at 1 p.m. – Professionals in Certification Networking Event

Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. The conversation will be light and provide attendees a casual environment to talk with other certification professionals about your challenges and/or successes. More info/register. <I assume this is for Forum members only.>

Host: Association Forum


Mon 11/16 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/17 at 11 a.m. – How Indy is Successfully Hosting Live Events Right Now

Indy has welcomed over 50,000 attendees across 21 events and 65 days, with no known COVID cases. Through a four-tier approach, learn how the CVB, convention center, and county public health department are working together to successfully host live events in a safe and effective way. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a case study on a successful event from start to finish. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Krysten Douglas, Senior Sales Manager, Visit Indy
  • Daren Kingi, Senior Vice President of Sales, Visit Indy
  • Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium

Tue 11/17 at 11 a.m. – CEO Update LIVE: Compensation

Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020. Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts. Hear about the latest pay data, how organizations should be re-evaluating compensation for staff, executives and CEOs in light of the new business paradigm, and how groups can continue to incentivize top performers. More info/register.

Host: CEO Update

Presenters:

  • Charles Quatt, president and founder of compensation consulting firm Quatt Associates
  • Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart
  • Mark Graham (moderator), managing director of CEO Update

Tue 11/17 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 11/17 at 1 p.m. – Facilit8Me Community of Practice

Join us for our open community of practice dialogue. Bring your current facilitation challenges for supportive feedback and solution. More info/register.

Host: Event Garde


Tue 11/17 at 2 p.m. – Facilitation: The One Skill that Makes Everyone Better (Association Chat)

So much more becomes possible when more people in an organization are capable, competent, and confident in facilitating or making facilitative contributions. After a long career in higher education, association management, and organizational development consulting, Jeffrey Cufaude has one purpose and passion as he begins his final career chapter: helping people facilitate better. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Jeffrey Cufaude


Tue 11/17 at 3 p.m. – GivingTuesday for Procrastinators

last-minute strategies and what you should be doing right now to help prepare you for GivingTuesday success. More info/register.

Host: GivingTuesday


Wed 11/18 at 8 a.m. – Powering Engagement with Persona-Led Marketing

Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. More info/register.

Host: Halmyre


Wed 11/18 from 8 a.m. to 5:05 p.m. – Conversations by Vanilla

An annual celebration for community builders, bringing together practitioners from around the world to share their stories, their experiences and their knowledge. Our goal is to give you an energizing event to propel you into 2021 ready to build better communities. More info/register.

Host: Vanilla


Wed 11/18 at 11 a.m. – The State of the Event Industry: A Research Backed Plan to Venture Into Uncertain Times

Hear the results of a research study that asked 1,700 event professionals what the present and the future look like for events. Topics covered include a timeline for the comeback of meetings and events, the impact of Covid-19 on the industry, and the role of virtual events. CMP credit. More info/register.

Host: Event MB

Presenters:

  • Julius Solaris, Editor in Chief, EventMB
  • Corey McCarthey, CMO, Socio
  • Sabrina Meyers, Co-Founder, Two Social Media Chicks
  • Nick Borelli, President/ Strategist, Borelli Strategies

Wed 11/18 at 11 a.m. – CAE Exam: Your Burning Questions Answered

Taking the CAE Exam in December 2020? Join us to hear from recent CAEs about their experience, their test taking tips and more, as well as what it was like to take the recent exam virtually. You’ll have an opportunity to ask your final questions before the exam date. Although this will not be a content driven session, there may be references to the subject domains covered on the CAE exam. More info/register.

Host: New York Society of Association Executives


Wed 11/18 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 11/18 at 11:30 a.m. – Preparing for 2021 and Beyond: The Association Business Model of the Future

Virtual engagement, automation and artificial intelligence were already influencing the way associations work, and this year associations have seen these trends accelerated along with their revenue streams getting turned upside down. Learn how you can derive opportunity from the disruption of 2020. Hear how to meet today’s member needs, actively engage new audiences, and uncover new revenue opportunities. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Susan Connors, General Manager, Nimble AMS
  • Tristan Jordan, General Manager, YM Careers

Wed 11/18 at 12 p.m. – Your Membership Marketing Playbook:
Game Changers for Driving Membership Growth

You need members, but acquiring them and holding onto budget dollars isn’t easy right now. Get proven strategies and immediately applicable tools and tactics to build your membership marketing playbook. Learn about three game changers for driving membership growth for your organization. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenters: Elisa Joseph Anders, Senior Account Director, and Rick Whelan, President, Marketing General Inc.


Wed 11/18 at 12 p.m. – Buyer Personas: Reflecting, Adapting and Perfecting

The end of the year is a great time to reflect on your buyer personas to see if the past 12 months has brought any major changes in their habits or the way you approach them. But, this year has seen more ups and downs than most as we all shifted to adapt to a more virtual strategy. Learn how to re-evaluate your buyer personas for accuracy as well as adaptations and considerations you should keep in mind as you look toward 2021. More info/register.

Host: New Breed Marketing


Wed 11/18 at 1 p.m. – Operationalizing Data and Analytics

While theory and strategy are important, this webinar provides a behind-the-scenes look at how associations have operationalized data and analytics. We surveyed close to 200 associations to learn where they are today, what works, what doesn’t, and what it takes to build a more data-driven organization. Learn about the latest trends and hear case studies from peers that can be applied within your own association. More info/register.

Host: Association Analytics

Presenter: McKinley Advisors


Wed 11/18 at 1 p.m. – Virtual Event Design Gotcha Flummoxed? Stop Thinking, Start Feeling, Design Differently

Hear about the 4-step framework used by several associations to transform their approach to solving seemingly unsolvable problems and designing incredible experiences. Learn why the first step towards designing an amazing virtual event experience is to shift your problem-solving paradigm. Understand The Lottery Effect and how it prevents you from designing an effective virtual event experience and identify whether it’s hindering your team now. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Mallory Gott, founder and creative director of G+A, an experiential design firm


Wed 11/18 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/18 at 2 p.m. – Ask the Attorney: New Contract Considerations for Live and Hybrid Events

As meeting planners begin to bring back in-person gatherings and hybrid events with both in-person and digital elements, a number of legal questions have come up related to hotel contracts, liability for attendee safety, technology vendor contracts and more. Get your questions answered and hear about options for working with venue partners and ensuring you avoid any legal difficulties. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenter: Jonathan T. Howe, president and founding partner of Howe & Hutton Ltd.


Wed 11/18 at 2 p.m. – Where Are We Now? How Our Industry Continues to Elevate and to Articulate the Importance of Diversity, Equity & Inclusion

Hear from executives of key industry organizations as they share what each of them is doing to lead and innovate in this time of uncertainty. Understand how we are moving towards social and economic transformation as an industry and how each of us can take an active and necessary role to move our communities for further inclusion, equity, and diversity. More info/register.

Host: MPI

Presenters:

  • Charlotte Hayslett, Vice President of Human Resources, Visit Milwaukee
  • Derrick Johnson, Director of Event Strategy & Chief Diversity Officer and Chair of the LGBT MPA Board of Directors, Talley Management Group
  • Apoorva Gandhi, Vice President Multicultural Affairs and Business Councils and Board Member of the International Gay & Lesbian Travel Association, Marriott International
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau

Wed 11/18 at 2 p.m. – Maintaining Key Connections

How can you continue to connect with others, reduce your own stress, and be an advocate for all your colleagues in the industry? Learn about the stress you are experiencing and how to curb its negative effects. Hear about techniques to successfully network and continue to connect with others through this time of technology-based connections. More info/register.

Host: PCMA

Presenter: Michael Levin, President, Custom Solutions, Inc.


Wed 11/18 at 2 p.m. – Mastering Work/Life Balance in the Virtual Workplace

Are you working more, but feel like you’re getting less done? Are you emotionally exhausted from all the non-stop bad news? Are increased emails, calls, texts, tweets, and meetings consuming your life and stifling your productivity? If you answered yes, you’ll want to join us for a fun, interactive Q&A session on finding the balance and intentionality you need to thrive at work and at home even during trying times. More info/register.

Host: The Mentor Project

Facilitator: Meico Marquette Whitlock, Founder and CEO, MindfulTechie


Wed 11/18 at 3 p.m. – Building a Better Nonprofit Software Selection Process: Ask the Experts Webinar

To be successful with selecting new software at your organization, you need to start by identifying and planning for the organizational change that will occur within the future implementation. Get answers to your questions on ways to create a sound process for software selection, before you consider the specific technologies available to meet your organizational needs. More info/register.

Host: Community IT

Presenter: Kyle Haines, David Deal, and Peter Mirus, co-founders, Build Consulting


Thu 11/19 at 10 a.m. – Virtual Events: How to Get the Registration Experience Right

The registration process is still one of the most important things to get right when planning a successful virtual event. If your attendees are getting frustrated with complex forms, log-in passwords and a long list of seemingly unnecessary questions, then chances are they’ll give up and look elsewhere. Learn how to create a simple but effective registration experience, use personalized registration journeys to boost attendance, collect valuable data with the least inconvenience to your attendees, and ensure you meet Data Protection Regulations/GDPR compliance. More info/register.

Host: Eventsforce


Thu 11/19 at 11 a.m. – How to Market Your Hybrid Event

Hear practical tips and considerations to successfully market our hybrid events, including how to best position the virtual and live components of your hybrid event, key questions you and your team should consider in crafting a marketing plan, and how to acknowledge and satisfy new considerations that live event attendees have in today’s new reality. More info/register.

Host: Association Success

Presenter: Aidan Augustin, Co-Founder and President of Feathr


Thu 11/19 at 11 a.m. – How to Get and KEEP Your Virtual Audience Engaged

Why is it we can scroll social media for hours without getting bored, but can’t manage to stay interested in an hour-long virtual event session? We bust the myth that authentic audience engagement at virtual events is impossible. Heart tips on how to get – and KEEP – your attendees interacting, even 100% online. More info/register.

Host: Swapcard

Presenters: Sabrina Meyers, Vincent Bruneau and Mia Masson


Thu 11/19 at 11:30 a.m. – Pro-Tips for Planning a Scientific Conference in the Middle of a Pandemic

Right now, there is no clear path for event organizers to follow. Global and local regulations are in constant flux, and predictions for the future often create more questions than answers. All the while, associations and scientific communities are trying to find a way to continue the valuable knowledge sharing that once happened at traditional in-person conferences. Hear about strategies to help you and your community cope with the constant change, plus tips for conference plans that can flex when you need them too. More info/register.

Host: Ex Ordo

Presenters:

  • Paul Gentry, Conferences & Events Manager, Royal Statistical Society
  • Anne Ornelas, Senior Operations Manager, CASSS – Sharing Science Solutions
  • Mary Beth Barilla, Program Director, Society for Scholarly Publishing

Thu 11/19 at 12 p.m. – Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021

The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. Hear about specific tools to help maximize chapter performance in this new reality. Learn how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle and Peggy Hoffman, founders, Mariner Management


Thu 11/19 at 12 p.m. – Becoming an Ally in Scholarly Publishing

Join a discussion about the recently published “Antiracism Toolkit for Allies”, the first of three in the series released through the Toolkits for Equity Project. Hear about the process of creating this helpful resource as well as the role of allies in creating workspaces that are welcoming for Black, Indigenous, and People of Color. More info/register.

Host: Society for Scholarly Publishing Raleigh-Durham

Presenters:

  • Jocelyn Dawson, Journals Marketing Manager, Duke University Press
  • Alejandra Mejía, Editorial Associate and Student Worker Program Manager, Duke University Press

Thu 11/19 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 11/19 at 2 p.m. – 2020 Key Learnings and How to Plan for 2021

Join this fireside chat to learn how to make more revenue from your next virtual or hybrid event, leverage real-time data and analytics to create a custom experience, and keep your organization indispensable to your constituents. More info/register.

Hosts: Juno and 360 Live Media


Thu 11/19 at 2 p.m. – Play to Win: Competing in the Digital Arena

Hear about tactics, technologies and tips you need to recruit and retain members in 2021; proven practices for finding new members digitally and marketing to them; and strategies top companies and associations in the US are using to increase engagement. More info/register.

Host: MultiView

Presenter: Yariv Drori , Chief Strategy Officer, MultiView


Thu 11/19 at 2 p.m. – Say Hello to Hybrid: What to Think About as We Look to the Future

Large in-person meetings aren’t coming back anytime soon. But new venue safety protocols combined with more technology offerings have allowed planners to start exploring a new format for their content: hybrid meetings. Learn why just live streaming your general session isn’t a hybrid meeting. Hear about the staffing considerations, audience engagement, and even the exhibit hall items that you’ll need to consider so you can get a good night’s sleep and be ready to roll for your hybrid events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Shayna Moskowitz, DES, Director of Meetings and Event Technology, Part 2 Events
  • Darryl Diamond, CMP, Chief Experience Officer, Big White Dog Events

Thu 11/19 at 2 p.m. – Optimizing Digital Events for Multiple Stakeholders

Hear about the process the Medical Group Management Association (MGMA) used to produce compelling sponsorship offerings that drove significant virtual exhibit hall traffic and how it created a meaningful, fun, and engaging digital experience for its audience. More info/register.

Host: Smart Meetings

Presenters:

  • Megan Finnell, CMP, Director of Meetings and Conferences, MGMA
  • Craig Wiberg, MLS, MBA, Senior Product Manager, MGMA

Thu 11/19 at 4 p.m. – Digital Member Communications: How Hard Decisions Led to Pandemic Praise (Reston-Loudon Idea Swap)

In 2020, most conversations are happening digitally, but getting here has been a long, at times difficult road, as legacy methods kept us guessing, “who’s actually reading this?” Learn how one association stepped through this digital transition—and was grateful to have done it before the pandemic hit. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Laura Withers, Vice President of Strategic Communications for NTCA─The Rural Broadband Association


Fri 11/20 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Joyful via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Un-hybrid conference. At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Or will they? Can you imagine planning and producing two simultaneous conference experiences—one for on-site attendees and one for the virtual audience? Yikes. WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later.

Chapter bright spots. If you were at the Association Component Exchange (CEX) last week, you heard about the “bright spot” concept. Billhighway explains how to identify bright spots—chapters that are achieving success by doing something different, something others chapters can replicate.

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value.

Accessible virtual events. Matchbox Virtual Media—with the help of Joan Eisenstodt, Samantha Evans and Gift Tshuma—published an Accessibility Guide for virtual events. With all the focus these days on inclusion, please don’t forget about accessibility.

Agile budgeting. Fall is traditionally the budget season for many associations, but I have a feeling 2021 budgets will truly be living documents. At the Harvard Business Review, Darrell K. Rigby, Joost Spits and Steve Berez suggest an agile approach to budgeting for uncertain times. Associations will profit, ha ha, from this guidance too.

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Our Election Night tradition is a big plate of cheesy baked pasta. This year, I went with a recipe for Baked Rigatoni with Lamb Ragu from Ina Garten’s new cookbook, Modern Comfort Food. Yes, indeed, it is a huge casserole of comfort food that I’m still enjoying. Add it to your repertoire—if you’re a lamb lover like me.
  • I probably should have chosen a different preparation for the greens I served on the side—a mix of kale, collards and baby mystery greens—but I guess I had comfort on the mind when I picked this creamed greens deluxe Swoonworthy, I’m telling you, so good.
  • The next night, I baked speckled trout fillets with lemon juice, Aleppo pepper flakes and butter. Nothing else is needed to enhance that amazing trout flavor.
  • Every two weeks, I feed Tony, my sourdough starter, and need to do something with the discard. So I made sourdough maple walnut bread on Sunday for a breakfast treat. It was sort of like a quick bread—no rise needed. Still enjoying that too!

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge)

Join a discussion that evaluates the results of the 2020 US Presidential Election and their impact on the association and not-for-profit sector. The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. More info/register.

Host: New York Society of Association Executives (NYSAE)

Presenter: Michael Taylor, Vice President, Public Affairs, Kellen

*All times are Eastern Standard Time unless otherwise noted.


Fri 11/6 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 11/6 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Our topic is the ASAE Research Foundation ForesightWorks action brief on Transparent Organizational Ethics. Please review the action brief before Friday’s session. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 11/9 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/9 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 11/9 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domain is mobility and logistics, and the drivers of change conversation topics are: toward a spectrum of abilities and virtualized meetings. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Tue 11/10 at 10 a.m. – Top Tips for Choosing a CMS

Hear about the features of leading CMS products for associations including Sitefinity and WordPress and the top factors to consider when making your selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, digital strategist, Results Direct


Tue 11/10 at 11 a.m. – How to Scale Community Globally

Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Find out how to expand your existing playbook to plan accordingly to incrementally grow their community to serve a global audience. More info/register.

Host: Community By Association

Presenter: Dani Weinstein, Community Builder, Strategist and Advisor


Tue 11/10 at 1 p.m. – Building Your 2021 Communications Plan

Discover everything that needs to go into your 2021 communications plan. Learn how to set goals that bring value, define activities and tactics for your goals, identify key audiences, and manage your plan throughout the year (no matter what it brings!). 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen


Tue 11/10 at 2 p.m. – How to Master AMS Selection from Your Home Office

AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations. So, how do you get the answers you’re looking for without the ability to attend in-person demos or corner a salesperson to get the low-down on their AMS or other association technology solution? Learn how you can perfect the AMS selection process without ever leaving your living room. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Protech Associates

Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Terry Brown, VP of Project Services, Protech

Tue 11/10 at 2 p.m. – New Congress, New Problems

Hear about key policy areas likely to emerge in the coming years, tips for building relationships with new legislators in a virtual world, and best practices for maximizing your government relations strategy in 2021. More info/register.

Host: FiscalNote


Tue 11/10 at 2:30 p.m. – Association Board Leadership & Governance in the Era of Business as Unusual

As the nation cautiously moves forward after the initial wave of Covid-19, associations are preparing to address a variety of uncertainties in their upcoming board meetings and planning sessions. The panel will discuss how interactions between board and leadership have evolved during this pandemic, how boards have led through the unforeseen challenges of Covid-19, how associations are navigating the new virtual environment to ensure ongoing engagement, scenario considerations leaders and boards are planning, and opportunities associations can leverage to support their community and membership. 1 CAE credit. More info/register.

Host: ASAE Business Solutions and OnBoard

Presenters: Sharon Newport, CAE, Lynda J. Patterson, FASAE, CAE, Susan Robertson, CAE, and Johnnie White, MBA, CAE, CMP


Tue 11/10 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domains are lifelong learning and the circular economy, and the drivers of change conversation topics are: higher education 3.0, microlearning, beyond recycling, and ethical consumption. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Tue 11/10 at 3 p.m. – The Secret to Communication with Speakers and Attendees in a Virtual World

One of the main challenges with planning virtual and hybrid events is good communication. On this webinar, we’ll explore how to identify patterns of misunderstanding, follow the path of least resistance, and give speakers and attendees enough information to keep them satisfied while still in the planning stages. 1 CMP credit. More info/register.

Host: PCMA


Wed 11/11 at 8 a.m. – 6 Ways to Build Value in a Pandemic

Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. More info/register.

Host: Halmyre


Wed 11/11 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 11/11 from 11 a.m. to 6 p.m. – RE:VISION 2020

A virtual event where logistical guidance meets thinking about our industry in new and powerful ways, with educational sessions, networking opportunities, and a chance to experience Pathable’s virtual event platform firsthand. Hear from a dynamic roster of industry experts on the topics of attendee engagement, agenda-setting, pricing, planning, exhibitor value, and more. More info/register.

Host: Pathable


Wed 11/11 at 1 p.m. – The Secrets to Structuring Your Total Event Program for 2021

Learn how to realign your total event framework so that virtual, hybrid, and in-person events all have their spot to shine, set up your organization with the right mindset and skillset for successful events in 2021, and structure a flexible, agile tech stack that allows you to execute and capture value no matter the event type. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Mike Dietrich, Vice President, Product Marketing, and Alyssa Peltier, Senior Manager, Event Marketing, Cvent


Wed 11/11 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/11 at 2 p.m. – Best Practices for Hybrid Events

Learn tips for engaging in-person and remote attendees simultaneously, how to create interaction between both audiences and how combining both live and digital components can generate long-term business benefits. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Jennifer Kingen Kush, Founder, Kingen Kush Solutions
  • Arianna Rehak, CEO and Co-Founder of Matchbox Virtual Media
  • Leah Lazzari, CMP, Manager of Large Events, Matchbox Virtual Media

Wed 11/11 at 2 p.m. – How to Create a Virtual Event Experience that your Audience Will Love

Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. Hear newly emerging best practices in virtual events. As speakers and organizers of virtual events, David and Michelle have unique opportunities to talk with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice. More info/register.

Host: Accelevents

Presenters: David Meerman Scott and Michelle Manafy, co-authors of the new book Standout Virtual Events


Thu 11/12 at 11 a.m. – Presidential Presence: Making Your Mark in the Board Room

Hear about the leadership environment facing volunteers. Listen to a panel of volunteer leaders discuss their perspective and find out how to prepare your volunteer leaders for success. More info/register.

Host: Ewald Consulting

Presenter: Dean West, FASAE, president, Association Laboratory


Thu 11/12 from 11 a.m. to 6 p.m. – RE:VISION 2020

A virtual event where logistical guidance meets thinking about our industry in new and powerful ways, with educational sessions, networking opportunities, and a chance to experience Pathable’s virtual event platform firsthand. Hear from a dynamic roster of industry experts on the topics of attendee engagement, agenda-setting, pricing, planning, exhibitor value, and more. More info/register.

Host: Pathable


Thu 11/12 at 12 p.m. – Using Data Analytics to Inform Decisions for Professional Development

Hear how data analytics can be used to inform content strategy, increase event and webinar attendance, and deliver more relevant programming for professional development. Topics include leveraging text analytics from surveys and online community discussions, improving targeted marketing and segmentation for better results, using predictive analytics to determine the likelihood to attend, and best practices for content strategy and data analytics. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters: panel of speakers from Association Analytics, ASAE, and the Colorado Society of CPAs


Thu 11/12 at 12 p.m. – Tackling Uncomfortable Questions About Diversity & Inclusion in Your Communications

Our nation’s racial reckoning this summer rivaled even the global pandemic in its social, political, and personal importance. Most of us want to be part of the solution, but our D&I efforts often feel like awkward baby steps with little impact on the issues. Join this honest — and sometimes uncomfortable — discussion on  how to ensure authenticity in your diversity and inclusion initiatives. More info/register.

Host: Association for Women in Communications – Springfield Chapter

Presenter: Carla Kalogeridis, president of Kaló Media


Thu 11/12 at 1 p.m. – Conquering the Confusion: The Role of the LMS in the Evolving Learntech Landscape

Learn about the “core four” learning platform technologies: the learning management system (LMS), the learning experience platform (LXP), the learning record store (LRS), and the learning content management system (LCMS). Gain an understanding of the fundamental purpose and capabilities of each, how they can complement each other, and why the most established of them—the learning management system—still has a critical role to play in the overall learntech ecosystem of most learning businesses. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 11/12 at 1 p.m. – Membership Lifecycle Part IV:  Renewal, Rejoins & Retention

The Membership Lifecycle: Renewal, Rejoins & Retention session will focus on how smarter, simpler membership management technology can simplify your association’s ability to renew, rejoin and retain members. More info/register.

Host: Impexium


Thu 11/12 at 1 p.m. – Solutions in Action

In the Low Touch Economy, revenue, engagement and growth are happening online. Give your virtual presence the power to make an impact. This webinar will introduce you to partners who create solutions that use video to tell stories members want to hear, make AMS systems efficient workhorses and invaluable sources for data and analytics, turn virtual events into conferences people can’t stop talking about, provide career-changing educational programs, and enhance your organization’s online presence. More info/register.

Host: .org Community


Thu 11/12 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 11/12 at 2 p.m. –Association Snapshot: Data to Help Leaders Navigate the COVID-19 Pandemic

Hear how associations make critical decisions during this ongoing global health crisis and the mid-term to short-term impact on in-person events, member needs, organizational operations, and national policies. More info/register.

Host: ASAE


Thu 11/12 at 2 p.m. – Virtual Event Lessons and Best Practices

As fall meeting season comes to a close, we can finally take a deep breath. Many of you acquired a whole new skill set that will continue to serve you. Even as in-person events come back, they’ll always need a virtual component. Hear a panel of association meeting planners discuss lessons learned and best practices, in particular, the pros and cons of the technology they used, how they kept their audience engaged, and their biggest challenges. More info/register.

Host: 360 Live Media

Presenters: Beth Surmont and Brooke Wilson, lead experience designers, 360 Live Media


Thu 11/12 at 2 p.m. – Good Riddance to 2020, on to Trends to Watch for 2021

As we move toward 2021, it’s time to start thinking about planning your next year of operations. Given the uncertainties facing every organization, this webinar will provide guidance to consider, including the latest forecasts for the return to business travel and face-to-face gatherings, how online meetings will likely continue to evolve, challenges—and opportunities—created by changes in the workforce, and embracing an agile planning and budgeting posture. More info/register.

Host: Virtual Inc.

Presenters:

  • Jennifer Tombaugh, President, Tauck
  • Andy Freed, CEO, Virtual Inc.

Thu 11/12 at 2 p.m. – Aligning Organizational KPIs with Digital Strategies

Almost every organization is in the process of setting goals and key performance indicators (KPIs) for 2021. Unfortunately, many organizations fail to properly disseminate those KPIs and empower departments to assess the metrics and determine how they can contribute to meeting those vital strategic goals. Learn the importance of KPIs, how to disseminate and manage KPIs across the organization, empower your entire organization to meet KPIs, align your organization’s unique goals and objectives with digital strategy, and examples of tactics to support KPIs. More info/register.

Host: Unleashed Technologies

Presenters:

  • Christopher Ryan, CEO, Fusion Marketing Partner
  • Michael Spinosa, Unleashed Technologies

Thu 11/12 at 3 p.m. – Successful Virtual Event Case Study: American College of Emergency Physicians (ACEP)

ACEP’s exhibitors had a wealth of sponsorship and booth options available, bringing them out of the virtual exhibit hall and integrating them into the overall experience. Learn how to redesign how exhibitors are integrated into your virtual event, develop new products both on and surrounding your virtual platform, and create robust booth packages with meaningful engagement features. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jodi Talia, Chief Development Officer, American College of Emergency Physicians
  • Donna Sanford, DES, Vice President, Sales & Marketing, Ascend Media

Thu 11/12 at 3:30 p.m. – Using Technology to Facilitate Online Meetings

Whether you are facilitating a team meeting, a member committee or work group, or a board meeting, learn how to leverage new tools for more effective remote meetings. Consider what makes online meetings different and how to adjust for those realities. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC


Fri 11/13 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 11/13 at 2 p.m. – Impact Every Day: Advocacy and Communications Strategies That Make a Difference

Join other association professionals for a panel discussion on the value, impact, and contributions of associations to society in the past and explores opportunities for the future. More info/register.

Host: ASAE


Mon 11/16 at 12 p.m. – Creating Safe Spaces: A CEO Dialogue

As we look to the future, many factors must be considered as associations contemplate what the work environment will look like, including how to create safe spaces and foster a feeling of security for staff, members, and others returning to a physical and communal office. Hear insights from industry experts regarding creating safe spaces and CEO colleagues about the factors they are considering when making these difficult decisions, including staggered work schedules, flexible schedules for families with school-aged children or those caring for others, and issues regarding transportation concerns and legal liability for employee health. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Georgi Ann Bailey, Hon. AIANYS, CAE, executive vice president, American Institute of Architects, New York State
  • Torey Carter-Conneen, CAE, chief executive officer, American Society of Landscape Architects
  • Philip Kent, external affairs director, CopernicusMD and Consultative Genomix, member, Covid Consortium
  • Jon C. Olmstead, executive managing director, tenant advisory group, Cushman & Wakefield
  • Robert Skelton, CAE (moderator), chief administrative & credentialing officer, ASAE: The Center for Association Leadership

Tue 11/17 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: Component Relations and Volunteer Management Section Council


Tue 11/17 at 2 p.m. – Facilitation: The One Skill that Makes Everyone Better (Association Chat)

So much more becomes possible when more people in an organization are capable, competent, and confident in facilitating or making facilitative contributions. After a long career in higher education, association management, and organizational development consulting, Jeffrey Cufaude has one purpose and passion as he begins his final career chapter: helping people facilitate better. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Jeffrey Cufaude, founder, Facilitate Better


Wed 11/18 at 1 p.m. – Operationalizing Data and Analytics

While theory and strategy are important, this webinar provides a behind-the-scenes look at how associations have operationalized data and analytics. We surveyed close to 200 associations to learn where they are today, what works, what doesn’t, and what it takes to build a more data-driven organization. Learn about the latest trends and hear case studies from peers that can be applied within your own association. More info/register.

Host: Association Analytics

Presenter: McKinley Advisors


Thu 11/19 at 12 p.m. – Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021

The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. Hear about specific tools to help maximize chapter performance in this new reality. Learn how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle and Peggy Hoffman, founders, Mariner Management


Thu 11/19 at 4 p.m. – Digital Member Communications: How Hard Decisions Led to Pandemic Praise (Reston-Loudon Idea Swap)

In 2020, most conversations are happening digitally, but getting here has been a long, at times difficult road, as legacy methods kept us guessing, “who’s actually reading this?” Learn how one association stepped through this digital transition—and was grateful to have done it before the pandemic hit. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Laura Withers, Vice President of Strategic Communications for NTCA─The Rural Broadband Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

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Session recordings. Professional development is a must in uncertain times. To remain relevant and employable, you need to keep your skills sharp. But right now—and probably well into 2021—the only way to do that is through online learning. WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio.

Affordable membership. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. MemberSuite describes seven ways your association can help them afford membership.

Chapter bright spots. All is not gloom and doom. Even now, you have chapters out there who are experiencing success. They’re proof that innovation and improvement is possible—and replicable—even in tough times. Billhighway introduces the “chapter bright spot” concept in this first in a series of posts exploring this inspiring idea.

Virtual attendee “engagement.” Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” He assesses (and dismisses) common so-called engagement activities, such as polls, questions, panels and chat boxes. Prepare to have your eyes opened.

Virtual exhibitors. Exhibitors really don’t like virtual trade shows, say Sue Hatch at MeetingsNet. They’re “unsatisfied with the level of engagement with customers and prospects these events provide.” In fact, 43% of them said they won’t do it again. Read the article (and report) to get the exhibitor perspective.

Quick hits before we get to the list of next week’s free education:

  • 10 must-haves for virtual conferences (version 2.0) in 2021. (Don Neal, 360 Live Media)
  • Why there won’t be a meeting industry new normal. (by Adrian Segar, Conferences That Work, part 1 and part 2)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Make this shrimp and grits recipe and you’ll never be satisfied with any restaurant’s shrimp and grits again—unless you’re at Crook’s Corner in Chapel Hill NC, where this recipe originated. Best ever, especially if you make your own shrimp broth from the shells, even better, if you use the heads too.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/30 at 10 a.m. EDT* – NYSAE Engagement Lounge: Planning for the Future – Association Meetings – PART TWO

Join a discussion about planning post-COVID-19 association conferences, meetings and trade shows, including hybrid events, team dynamics and engagement during the pandemic, maximizing sponsor ROI, and getting back to “normal.” 1 CAE credit. More info/register.

Hosts: New York Society of Association Executives and NYPCMA

Facilitators:

  • Donna Kelley, US Account Sales Leader for Marriott International
  • Jimmy Le, Senior Conference Planner for the IEEE Communications Society

*All times are Eastern Standard Time unless otherwise noted. Here in (most of) the U.S., we’re changing our clocks this weekend.


Fri 10/30 at 10 a.m. EDT – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/30 at 12 p.m. EDT – 5 Keys to Association Website Success in 2020 (and Beyond)

Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corporation

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Fri 10/30 at 12 p.m. EDT – The Paradox of Potential: Navigating the Gap Between Potential and Performance

While many believe they are doing all they can, a huge number of professionals are frustrated because they are coming up short of their personal expectations (and the expectations of others). Find out how people can accomplish more and enjoy their work and how leaders can help their teams succeed. Discover the possibilities of goal setting, teamwork, successful human engagement, cross-selling, and other skills to help everyone reach their highest potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Thom Singer, Davis Hill Solutions


Fri 10/30 at 2 p.m. EDT – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 11/2 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/3 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Wed 11/4 at 11 a.m. – Virtual Post-Election Roundup for Nonprofit Organizations

Join a post-election roundup looking into the first 100 days of the presidency. Hear an assessment of how a continuation of the current administration, or a change in administration, will affect federal policy and the landscape of various industries. With our Legislative Group, consisting of former officeholders and regulatory officials, coupled with experienced industry practitioners, Venable is ideally situated to provide unique analysis and perspective on the impact of the election in the days after the polls close. More info/register.

Host: Venable LLP


Wed 11/4 at 11 a.m. – The Gift of Gratitude

The goal of these sessions is to inspire, ignite momentum and provide a quick refresh break to focus on your health, resilience and happiness. The gift of gratitude can ignite health, positivity and healing! You’ll enjoy Angela’s inspiring stories, shared strategies and the positive benefits you’ll feel from our time together. More info/register.

Host: PCMA

Presenter: global wellness expert Angela Gaffney


Wed 11/4 at 12 p.m. – Hire…and Be Hired with Purpose (Association Insights in Old Town)

In the hiring process, each side is using the WIIFM approach, trying to solve for what’s in it for them. Learn how flipping the script can help job seekers brand their professional “superpowers” in a way that showcases their value to drive the employer’s business goals; while hiring managers can create a candidate-centric hiring process that helps ensure a highly engaged workforce from day one. More info/register.

Host: Association Insights in Old Town

Presenter: Shira (Harrington) Lotzar, Chief Engagement Officer of Purposeful Hire


Wed 11/4 at 12:30 p.m. – From Virtual Events to Real Revenue

Virtual events require a substantial amount of work to organize, and yet, measuring success can prove tricky. From what you need to track to improve performance to metrics that tie directly to revenue, we will cover everything you need to track to measure success, prove value, make continuous improvement, and drive revenue. More info/register.

Host: InGo

Presenters:

  • Chris Howells, Head of Strategy and Performance, Financial Times Live
  • Travis Petershagen, Director of Digital Experience, Microsoft
  • Paul Miller, CEO, Questex

Wed 11/4 at 1 p.m. – Building Data-Driven Member and Customer Experiences

Join us to hear insights from our recent Data and Analytics Report, including common technology tools and specific steps you can take to build a more data-driven approach across your organization. Learn how effective data use is helping associations serve their members and customers in smarter and more efficient ways. Gain insight that will help you avoid the common challenges of taking a more data-driven approach to serving members and customers. Understand how data and analytics is being adapted within the association community to respond more rapidly to members and customers during the COVID-19 crisis. More info/register.

Host: Association Analytics

Presenters: NCARB and McKinley Advisors


Wed 11/4 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/4 at 2 p.m. – Sponsorship Strategies During COVID-19: A Need for Change

For those of you hosting on-line events, you are well aware that your go-to sponsors are hesitant to sign-up for virtual sponsorships. New directions and approaches are now code-red priorities. This session will review key questions you are asking about how to develop and implement a new sponsorship approach. You’ll gain insights gleaned from what’s working and how you can position your association for success. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lewis Flax, Flax Associates LLC
  • Maren Colon, Consumer Bankers Association

Thu 11/5 at 11:30 a.m. – Drive Business Results: Set New Strategic Priorities and Optimize Your Talent

Learn effective ways to build community, increase engagement, and optimize your talent all while working to achieve exploring, producing, stabilizing and cultivating objectives. More info/register.

Host: SOAR Community Network


Thu 11/5 at 1 p.m. – Launching a Certification Program in an Unpredictable Environment

Introducing a new credential is a major endeavor in the best of times. What happens when you have to launch one during a crisis? Hear from two organizations that found themselves in just this position. More info/register.

Host: Knapp & Associates International

Presenters:

  • Samuel Dyer, CEO & Chairman of the Board of the Medical Science Liaison Society
  • Elisa Kahn, Director of Certification for the American Management Association

Thu 11/5 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 11/5 at 2 p.m. – The Polls Have Closed…Now What?

This session seeks to bring valuable insights into the recent election, the current health crisis, and the prognosis for the economy going forward.  We will also explore what that could mean for association investment reserves. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Ahmed Farruk, CIMA, AIF, DiMeo Schneider & Associates


Fri 11/6 at 10 a.m. – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge)

Join a discussion that evaluates the results of the 2020 US Presidential Election and their impact on the association and not-for-profit sector. The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. More info/register.

Host: New York Society of Association Executives (NYSAE)

Presenter: Michael Taylor, Vice President, Public Affairs, Kellen


Mon 11/9 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domain is mobility and logistics, and the drivers of change conversation topics are: toward a spectrum of abilities and virtualized meetings. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Tue 11/10 at 10 a.m. – Top Tips for Choosing a CMS

Hear about the features of leading CMS products for associations including Sitefinity and WordPress and the top factors to consider when making your selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, digital strategist, Results Direct


Tue 11/10 at 2 p.m. – How to Master AMS Selection from Your Home Office

AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations. So, how do you get the answers you’re looking for without the ability to attend in-person demos or corner a salesperson to get the low-down on their AMS or other association technology solution? Learn how you can perfect the AMS selection process without ever leaving your living room. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Protech Associates

Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Terry Brown, VP of Project Services, Protech

Tue 11/10 at 2 p.m. – New Congress, New Problems

Hear about key policy areas likely to emerge in the coming years, tips for building relationships with new legislators in a virtual world, and best practices for maximizing your government relations strategy in 2021. More info/register.

Host: FiscalNote


Tue 11/10 at 2:30 p.m. – Association Board Leadership & Governance in the Era of Business as Unusual

As the nation cautiously moves forward after the initial wave of Covid-19, associations are preparing to address a variety of uncertainties in their upcoming board meetings and planning sessions. The panel will discuss how interactions between board and leadership have evolved during this pandemic, how boards have led through the unforeseen challenges of Covid-19, how associations are navigating the new virtual environment to ensure ongoing engagement, scenario considerations leaders and boards are planning, and opportunities associations can leverage to support their community and membership. 1 CAE credit. More info/register.

Host: ASAE Business Solutions and OnBoard

Presenters: Sharon Newport, CAE, Lynda J. Patterson, FASAE, CAE, Susan Robertson, CAE, and Johnnie White, MBA, CAE, CMP


Wed 11/10 at 3 p.m. – Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains

In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Today’s domains are lifelong learning and the circular economy, and the drivers of change conversation topics are: higher education 3.0, microlearning, beyond recycling, and ethical consumption. More info/register.

Hosts: ASAE Research Foundation and Visit Flanders


Thu 11/12 at 1 p.m. – Conquering the Confusion: The Role of the LMS in the Evolving Learntech Landscape

Learn about the “core four” learning platform technologies: the learning management system (LMS), the learning experience platform (LXP), the learning record store (LRS), and the learning content management system (LCMS). Gain an understanding of the fundamental purpose and capabilities of each, how they can complement each other, and why the most established of them—the learning management system—still has a critical role to play in the overall learntech ecosystem of most learning businesses. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 11/12 at 1 p.m. – Solutions in Action

In the Low Touch Economy, revenue, engagement and growth are happening online. Give your virtual presence the power to make an impact. This webinar will introduce you to partners who create solutions that use video to tell stories members want to hear, make AMS systems efficient workhorses and invaluable sources for data and analytics, turn virtual events into conferences people can’t stop talking about, provide career-changing educational programs, and enhance your organization’s online presence. More info/register.

Host: .org Community


Thu 11/12 at 2 p.m. –Association Snapshot: Data to Help Leaders Navigate the COVID-19 Pandemic

Hear how associations make critical decisions during this ongoing global health crisis and the mid-term to short-term impact on in-person events, member needs, organizational operations, and national policies. More info/register.

Host: ASAE


Thu 11/12 at 3:30 p.m. – Using Technology to Facilitate Online Meetings

Whether you are facilitating a team meeting, a member committee or work group, or a board meeting, learn how to leverage new tools for more effective remote meetings. Consider what makes online meetings different and how to adjust for those realities. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons photo by Polifoto via Pixabay

The weekly list of free educational events and resources for the association community…

Sipapu natural bridge UT

Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. The HR and training staff at your member companies are under duress right now. Many of them don’t have the capability or capacity to design the new training programs they need.

Chapter member virtual engagement. Billhighway describes how many associations are helping their chapters overcome technology challenges and pivot to the virtual model. They also touch on assisting chapters with their digital strategy.

The remote work IT bag. Tobin Conley, CAE revisits an old DelCor blog idea: the IT bag. He suggests some essentials for your home office gear and virtual meeting strategy.

Virtual event production. Aaron Wolowiec (Event Garde) and Chris Gloede (Ricochet Advice) recently published a helpful report, The Complete Guide to Virtual Event Creation. It describes the six phases of virtual event creation and includes an incredibly detailed 147-task checklist informed by over 100 successful virtual events.

Association disconnect. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. 73% of the participants agreed that “the pandemic is accelerating trends that will require fundamental changes in the role of associations, their underlying business model, and their strategic direction.” However, most don’t plan to make any significant changes. What the what?

The return to print. Heidi Brock at the American Forest & Paper Association is bullish on print, and who can blame her. She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Count me in. I’m subscribing to magazines again after taking some years off.

Quick hits before we get to the list of next week’s free education:

  • Association revenue resilience: build a foundation with content pillars. (Refactored Content via Protech Associates)
  • B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. (Vahe Habeshian, MarketingProfs)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I hate wasting food so I sauté all kinds of greens, use broccoli stems (and leaves), and occasionally make pesto from carrot tops. My pesto recipe includes carrot tops, flat-leaf parsley, pepitas, garlic, lemon juice and olive oil—I freeze the pesto in ice cube trays, pop it out when frozen and store in freezer bags. Recently, I topped baked flounder with carrot-top pesto mixed with melted butter, parmesan cheese, additional lemon juice and panko bread crumbs.
  • Shrimp is always the highlight of the week when it’s in the house. Last weekend, I made my delicious shrimp scampi It’s super duper on pasta, as you can imagine, but couscous works well too.
  • I love a green chile pork stew—or green chili, which is what the Washington Post calls it. I pretty much stuck to their recipe except I used a pound of ground pork and added 7 chopped tomatillos to the mix.
  • More green beans this week, this time sautéed with bacon, halved grape tomatoes, mushrooms, onion, and garlic.
  • Delicata squash are at the farmers market now, along with other winter squash. I roasted slices with a chile-honey sauce—skipped the tofu and forgot about the sesame seeds, scallions and lime juice. Still, it’s a keeper.
  • Sometimes I crave mushrooms. This mushroom rice hit the spot last week.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/23 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/23 at 12 p.m. – How to Remain Relevant in the Marketplace

With nearly 1/3 of the US workforce self-employed and growing throughout the world, owning a business is the new norm. We will discuss the challenges and solutions to keeping your business alive and thriving, including wow to schedule a time to work on your business as well as in it, when to lead, follow or get out of the way of opportunities, and how focusing on strengths is the key to success. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings Connect, Soundings Connect
  • Jessica Levin, President and Chief Connector, Seven Degrees LLC

Fri 10/23 at 1 p.m. – Ask the Association Veteran Anything

Possible topics include virtual events, converting an in-person to online, engagement in a virtual event setting, ideas around business model changes, repurposing content, decline in membership, engagement, or attendance, ideas on how to remain relevant, and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager


Fri 10/23 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 10/26 at 10:30 a.m. – Content Curation 101: How to Elevate Your Brand and Connect with Your Audience

Learn how to find content that’s relevant to your audience and how to present it in a way that’s useful. Hear about tools, insights and actionable tips you can adopt to strengthen your content marketing efforts without investing a ton of time and money. More info/register.

Host: rasa.io

Presenters:

  • Erica Salm Rench, director of customer success, rasa.io
  • Heather Nolan, marketing specialist, AssociationSuccess.org

Mon 10/26 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception because I’m attending).

Hosts: Billhighway and Mariner Management


Mon 10/26 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/27 from 10 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Tue 10/27 at 10:30 – How to Rock Your Next Virtual Event (Coffee & Connections)

Learn how to pump up the crowd and bring the fun factor to your next virtual event. Hear about ways to create an environment that makes people want to stay online with you; facilitate genuine social connections between your attendees; provide rewarding activities that are fun, not frivolous; switch up your conference schedule to avoid burnout; and encourage interaction with sponsors and solution providers. More info/register (looove this promo gif).

Host: Map Dynamics

Presenters:

  • Teri Carden, co-founder, 100Reviews
  • Alexis Simoneau, CAE, account manager, Map Dynamics

Tue 10/27 at 11 a.m. – Community-Building Event Strategies

Learn how to create bonds between your community members during and after your online events. Walk through creating engaging and memorable online events that bring your members closer together. Find out how to nurture those bonds after your events. More info/register.

Host: Community By Association

Presenter: Danielle Maveal, writer, entrepreneur, and consultant


Tue 10/27 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception because I’m attending).

Hosts: Billhighway and Mariner Management


Tue 10/27 at 2 p.m. – Association Advocacy in the Time of COVID-19 (Association Chat)

What can association advocacy experts tell us about the overview of the short- and long-term impacts of the COVID-19 pandemic on associations and how the “association of associations” is engaging policy and advocacy to support the field at this critical time? We’ll discuss the current political landscape on Capitol Hill, the status of recent and future Congressional COVID-19 relief packages, and the future for association advocacy efforts as a whole. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guests: Mary Kate Cunningham, CAE, and Chris Vest, CAE, of the American Society of Association Executives (ASAE)


Tue 10/27 at 2 p.m. – UBIT: How US Tax Rules Impact Virtual Exhibits and Sponsorships

Learn about the tax complications when going from F2F events to digital, what qualifies as unrelated business income tax (UBIT), and how your virtual exhibit revenue and sponsorship revenue may be impacted. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Paula Cozzi Goedert, partner, Corporate Department and Associations and Foundations Practice Group, Barnes & Thornburg LLP


Tue 10/27 at 4 p.m. – Migrating to a New Community Platform (Connect 2020 Technology Track)

Learn best practices and what to avoid from community experts that have gone through a recent migration. More info/register.

Host: Community Roundtable


Tue 10/27 at 7 p.m. – Facilt8Me Grapes & Apps

The premise is two-fold: grab your favorite grape (in wine form, of course) or cocktail/mocktail of choice and spend an hour with us as we talk about your favorite must have apps. More info/register.

Host: Event Garde


Wed 10/28 from 9 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Wed 10/28 at 10 a.m. – Rethinking Revenue

Learn how to evolve your sponsorship program to increase revenue. Hear about the four lifecycles of nonprofit corporate sponsorship programs, what sponsorship looks like and key activities in each cycle, what stops working and how you know when to evolve, how to smoothly move to the next level and get rapid results, and how these techniques worked for Destination Imagination. More info/register.

Hosts: Atigro, CRCFO, Nonprofit Center of the Berkshires, and Social Innovation Forum

Presenters:

  • Gail Bower, sponsorship strategist, Bower & Co.
  • Michele Tuck-Ponder, Executive Director of Destination Imagination
  • Andrew Whitmire, Director of Strategic Partnerships & Advancement at Destination Imagination

Wed 10/28 at 11 a.m. – Producing Content for Virtual Events (Evolve Community Series)

Learn how to become a production expert for your virtual events. Hear about the steps to ensuring a smooth live stream, deciding on a production company (or not…), and what’s most important when it comes to virtual event content production. More info/register.

Host: Swapcard


Wed 10/28 at 11 a.m. – Safety & Success: A Roadmap to In-Person Events & Site Visits Today

Learn how to craft your event safety roadmap. Hear how we safely and successfully executed an in-person meeting for 150 attendees, how CVBs and hotels are approaching site visits with new protocols in place, and the latest hotel and venue sanitation and safety measures. More info/register.

Host: Meeting Expectations

Presenters:

  • Lauren Andrews, Director of Site Selection, Meeting Expectations
  • Kowana Ragland, CMP, Senior Director of Meetings, Meeting Expectations
  • Joey Sirmons (moderator), Senior Digital Marketing Manager, Meeting Expectations

Wed 10/28 at 11:30 a.m. – The Big Reveal: 2020 Association Trends Report

Hear about the findings of the Association Trends 2020 study, the only industry research report with sentiments from both members and association professionals. Find out the latest trends impacting member value, loyalty, and engagement. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Tara Pawlak and Tirrah Switzer, Community Brands


Wed 10/28 at 12 p.m. – Straight from the Organizers: How They Managed Virtual Production (Evolve Community Series)

Learn how the panel managed the technical production side of their recent virtual events. Hear about their event’s outcomes, what they found easy and what they would do differently next time, not to mention their biggest challenges. More info/register.

Host: Swapcard


Wed 10/28 at 12 p.m. – Health Security in the Age of COVID

Learn proven, practical steps to consider when designing an effective and safe meeting in the wake of COVID-19. Gain clarity on the fundamental strategies for ensuring your attendees’ health. Learn the protocols for dealing with an ill attendee, and how to best respond. Understand how to minimize attendee health risks via health screenings before, and during your conference. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Jonathan Spero, CEO, InHouse Physicians


Wed 10/28 at 1 p.m. – Duty of Care: A New Reality

Hear the expertise of 3 industry pros who have developed comprehensive duty of care strategies and protocols to keep attendees safe. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Melinda L. Burdette, CMP, CMM, HMCC, Director of Events at Meeting Professionals International
  • Pierre Stone, Director of Conference and Catering, The Broadmoor
  • Mark Yuska, CEO at Alliance Nationwide Exposition

Wed 10/28 at 1 p.m. – What’s The Half-Life of Skills? 

Hear how organizations edit or evaluate training to ensure that the skills it’s teaching are up-to-date, relevant, and timely, and how organizations gather feedback from learners (and in some cases, digital badge earners) to know whether or not the skills they’re learning help them in their day-to-day. More info/register.

Host: Credly


Wed 10/28 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/28 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Wed 10/28 at 2 p.m. – Grow Sponsorship Revenue In Pandemic Times

Learn how to use both creativity and data to establish exclusive online sponsorship packages. Discover how to identify sponsors’ new goals and exceed their expectations with virtual meetings, how to create compelling virtual sponsorship packages, and how to drive sponsorship value with a digital strategy. More info/register.

Host: Brightfind

Presenters:

  • Bruce Rosenthal, corporate partnerships strategic advisor, Bruce Rosenthal Associates
  • Frank Klassen, CEO, Brightfind

Thu 10/29 at 10 a.m. – The Art of Gathering: How We Meet and Why It Matters

Creating a relevant, engaging online experience in 2020 is harder than ever, Zoom fatigue is real, yet more than ever we seek true connections. More info/register.

Host: Community Roundtable

Presenter: Priya Parker, author, The Art of Gathering


Thu 10/29 at 11:30 a.m. – Creating Unique and Engaging Experiences for Your Online Conference Community

Simply running an event online is no longer enough to draw attention and keep your attendees hooked. So how can you create unique memories and engaging experiences online? Hear tips on designing a virtual event full of memorable moments – one that will keep your community talking long after your live stages have closed their curtains. More info/register.

Host: Ex Ordo


Thu 10/29 at 12 p.m. – Zoom 2.0: Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap)

How we communicate in a remote world has become critical to our success. Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Carol Vernon, president of Communications Matters


Thu 10/29 at 1 p.m. – Membership Lifecycle Part III:  Engagement — Events, Programs & Non-Dues Revenue

Learn how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. More info/register.

Host: Impexium


Thu 10/29 at 1 p.m. – Marketing Automation: Technology & Strategies to Power Your Success

When marketing automation tools are paired with effective strategies, nonprofits are raising more funds, streamlining program operations, and deeply connecting with donors in a personalized way. Learn how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them. More info/register.

Host: Heller Consulting

Presenters:

  • Jett Winders, Director of Business Development, Heller Consulting
  • Taylor Shanklin, Vice President, Growth, Firefly Partners

Thu 10/29 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/29 at 2 p.m. – Turning Non-Traditional Sales Teams into Sales Machines

Discover common myths about sales in associations as well as insights and strategies to power-up your sales capabilities. Learn the meaning of sales enablement, deal boards, pipeline management and how these concepts can be used by association marketers; how CRM functionality can support revenue and growth initiatives in marketing automation platforms; and practical ways to transform key stakeholders—such as chapters and member services teams—into collaborative sales engines. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Aimee Pagano, HighRoad Solutions


Thu 10/29 at 2 p.m. – More Than Hype: Delivering Value That Exceeds Expectations

A strong mission, good benefits, and quality offerings are important, but it takes more to prove to someone your association is worth buying into. Learn what potential members want from you, how to expand your member benefits virtually and attract new members, important guidelines for conducting an organizational SWOT analysis, and what other associations are doing to increase their value and membership. More info/register.

Host: MultiView

Presenters: Chris Mazzon, VP, Association Partnerships, and Jessica Richardson, Director, Partner Relations, MultiView


Thu 10/29 at 3 p.m. – Spooktacular Costume Party

This is how we’re celebrating with our last Non Dues-a-Palooza event of the year and you’re invited. It’s free and just for funsies. So grab your favorite beverage, dig out your wacky hat, scary mask, or full-on cosplay outfit. Prizes for costumes, some mad libs fun, and loads of laughs. More info/register.

Host: Teri Carden, founder, 100 Reviews/Non-Dues-a-Palooza


Thu 10/29 at 3 p.m. – Ideas You Can Use: Delivering Session Content at Your Virtual or Hybrid Event

Most of us are still searching for the best way to turn a live conference into a valuable virtual or hybrid experience that meets the expectations of attendees and sponsors. The challenge is that there is no one “right” way to go virtual. Walk through several examples of how our customers have made a successful transition to virtual—both in how they delivered session content and sponsor and exhibitor value. Use these ideas as a starting point for your own virtual or hybrid event strategy. More info/register.

Host: Omnipress


Thu 10/29 at 3 p.m. – The Return to Face-to-Face: What Will You Do?

Hear about current industry challenges, examine crowd-sourced best practices for approaching COVID-era meeting planning, learn how to critically evaluate what options are best for your meeting, and understand when you’re increasing your risk rather than reducing it. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Ed Salvato, LGBTQ Tourism & Hospitality Marketing Expert

Fri 10/30 at 10 a.m. – NYSAE Engagement Lounge: Planning for the Future – Association Meetings – PART TWO

Join a discussion about planning post-COVID-19 association conferences, meetings and trade shows, including hybrid events, team dynamics and engagement during the pandemic, maximizing sponsor ROI, and getting back to “normal.” 1 CAE credit. More info/register.

Hosts: New York Society of Association Executives and NYPCMA

Facilitators:

  • Donna Kelley, US Account Sales Leader for Marriott International
  • Jimmy Le, Senior Conference Planner for the IEEE Communications Society

Fri 10/30 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/30 at 12 p.m. – 5 Keys to Association Website Success in 2020 (and Beyond)

Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corporation

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Fri 10/30 at 12 p.m. – The Paradox of Potential: Navigating the Gap Between Potential and Performance

While many believe they are doing all they can, a huge number of professionals are frustrated because they are coming up short of their personal expectations (and the expectations of others). Find out how people can accomplish more and enjoy their work and how leaders can help their teams succeed. Discover the possibilities of goal setting, teamwork, successful human engagement, cross-selling, and other skills to help everyone reach their highest potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Thom Singer, Davis Hill Solutions


Fri 10/30 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Wed 11/4 at 1 p.m. – Building Data-Driven Member and Customer Experiences

Join us to hear insights from our recent Data and Analytics Report, including common technology tools and specific steps you can take to build a more data-driven approach across your organization. Learn how effective data use is helping associations serve their members and customers in smarter and more efficient ways. Gain insight that will help you avoid the common challenges of taking a more data-driven approach to serving members and customers. Understand how data and analytics is being adapted within the association community to respond more rapidly to members and customers during the COVID-19 crisis. More info/register.

Host: Association Analytics

Presenters: NCARB and McKinley Advisors


Wed 11/4 at 2 p.m. – Sponsorship Strategies During COVID-19: A Need for Change

For those of you hosting on-line events, you are well aware that your go-to sponsors are hesitant to sign-up for virtual sponsorships. New directions and approaches are now code-red priorities. This session will review key questions you are asking about how to develop and implement a new sponsorship approach. You’ll gain insights gleaned from what’s working and how you can position your association for success. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lewis Flax, Flax Associates LLC
  • Maren Colon, Consumer Bankers Association

Thu 11/5 at 2 p.m. – The Polls Have Closed…Now What?

This session seeks to bring valuable insights into the recent election, the current health crisis, and the prognosis for the economy going forward.  We will also explore what that could mean for association investment reserves. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Ahmed Farruk, CIMA, AIF, DiMeo Schneider & Associates


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

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The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking.

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Praise be. WBT Systems describes 12 essentials for frugal innovation, the only kind your budget probably allows.

AMS considerations. If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. He describes several issues you should consider during AMS research and selection.

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.

Quick hits before we get to the list of next week’s free education:

  • How to connect with the co-workers you’re missing. (Anna Goldfarb, The New York Times)
  • As the Swedes say, “There’s no such thing as bad weather, only bad clothes.” How to cope with the long, cold Covid winter. (Kate Mooney, The Guardian)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • While we were away, my weekly fish share was frozen and put aside for me, which is how I ended up with a pound of frozen yellowfin tuna. What to do? Defrost it and make a luxurious tuna noodle casserole. Casserole recipes are flexible by nature, so instead of asparagus and scallions, I included broccoli stems, carrot and garlic chives along with the other vegetables.
  • When in need of a simple fish dish, like I did for black drum last week, blackened fillets are a cinch.
  • Green beans are all over the farmers market right now. I can’t resist their dark green snappiness so I just lightly season and steam them. Another night, I sautéed a mix of mustard greens and kale with red onion, sweet peppers and garlic.
  • Roasted root vegetables will make regular appearances from now on. This week, I served sweet potatoes and baby turnips tossed and roasted with red onion, garlic, smoked paprika and thyme.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/16 at 10 a.m.* – Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry

Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group
  • Loren Edelstein, Vice President and Content Director, Northstar Meetings Group
  • James Lancaster, Editor, AMI Magazine
  • Lauren Arena, Editor, M&C Asia
  • Paul Harvey, Deputy Editor, M&IT

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/16 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/16 at 11 a.m. – After Lockdown: Meetings & Events Post-Crisis

Join your peers for this critical conversation on how the Coronavirus crisis has changed the execution of meetings, events, conferences, and trade shows. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. 1 CMP credit. More info/register (registration fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 10/16 at 12 p.m. – Tactical Actions to Drive Engagement

Contextual engagement is the process of asking questions, capturing context, and acting immediately on member needs. It helps organizations engage members with more relevance and personalization throughout the member journey. Learn what actions can be taken that makes contextual engagement more effective than current methods. More info/register.

Host: PropFuel


Fri 10/16 at 12 p.m. – Redefining Event Business Models and Client/Supplier Partnerships

Understand how supplier partners are being impacted by COVID-19 and the implications for clients’ event business relationships. Learn to recognize what to expect from event suppliers when business returns, adapt your business model to the new reality, and establish new mutually beneficial client/supplier relationships. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California
  • Lorenzo Pignatti, DMCP, ADMEI President-Elect, Founder and President, TERRAEVENTS
  • Carolyn Pund, CMP, CMM, Director, Cisco Systems, Inc.
  • William F. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology

Fri 10/16 at 2 p.m. – Foresight Action Brief: New Forms of Work (Foresight Fridays with Jeff De Cagna)

This week’s discussion will focus on the ASAE ForesightWorks action brief on new forms of work. To prepare for the session, please download and review the action brief. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/16 at 2:30 p.m. – A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Mason, CEO of Caspian Agency


Mon 10/19 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/19 at 12 p.m. – Will the Pandemic Reshape Notions of Female Leadership?

Hear how the pandemic could fundamentally reshape notions of female leadership. Learn about changes taking place right now, such as a new overarching narrative of what a strong leader looks like, prioritization of a new set of critical leadership qualities like honesty, modesty, and intelligence, and visible female leaders serving as powerful role models. More info/register.

Host: Harvard Business Review
Presenter: Avivah Wittenberg-Cox, CEO of 20-first


Mon 10/19 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/20 at 11 a.m. – Small Association Best Practices to Increase Member Engagement Digitally

In today’s digital environment, your association must find new ways to encourage engagement to attract new members and keep members around year after year. Learn what member management data should you be analyzing, how to get more members involved and connected with your association, and top strategies other small associations are using to increase member engagement. More info/register.

Host: YourMembership

Presenters: Eddie Mora, Product Manager, and Michelle Schweitz, Association Advocate, YourMembership


Tue 10/20 at 11:30 a.m. – Virtual Networking for Meetings, Conferences & Events Pros

Want to get new ideas for your organization? Have some best practices to share? Just want to actually meet some new people in your field? We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 10/20 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 10/20 at 12 p.m. – Tackling Multicultural Marketing Like a Pro

Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Changing your imagery to be diverse isn’t enough; multicultural marketing requires a shift in your targeting, personas, and thinking. Discover the tools and strategies to make your marketing more diverse and inclusive of all. More info/register.

Host: The Diversity Movement


Tue 10/20 at 12 p.m. – CMM Information Session: Take Your Education to the Executive Level

Hear about the minimum requirements for applying to the Certificate in Meeting Management (CMM) program, the benefits that the CMM program and designation provides, and what distinguishes the CMM from other industry designations. More info/register.

Host: MPI

Presenters:

  • Erica Shonkwiler, MBA, CMP, Lecturer, Department of Tourism, Event, and Sport Management, Indiana University
  • Susan Garcia, MSEd, Program Manager, Indiana University
  • Robert T. Lenz, Professor Emeritus of Strategic Management, Kelley School of Business, Indiana University
  • Wendy Marcellin-Burgess, CMP, CMM, Senior Events Planner, American Federation of State County and Municipal Employees
  • Amy Maxey, CMM, Manager, Global Conferences & Events, Hyland
  • Carolina Lorenz, CMM, CMP, VEMM, Director of International Operations, MAELCA Meetings and Events

Tue 10/20 at 2 p.m. – Making the ‘Future of Work’ Work: How Associations Are Preparing the Next Generation Workforce

Explore ways in which associations are creating and supporting a next-generation workforce development effort. These associations are dedicated to jobs creation and skill development for students and young professionals. As a result, they are fast-tracking the economic recovery of their industries, building valuable alliances with educators and youth organizations, and establishing community with the next generation of members. More info/register.

Host: Sarah Sladek, founder, Save The Associations

Presenters:

  • Jean-Francois Champagne, President, Automotive Industries Association of Canada
  • Erin Volk, Vice President, Associated General Contractors of California
  • Lakisha Woods, CAE, CEO, National Institute of Building Sciences
  • Susan Franceschi, Chief Membership Officer, American Water Works Association
  • Joanne Fiore, Vice-President, American Institute of CPAs

Tue 10/20 at 2 p.m. – How to Look & Sound Better on Video: Advice from an AV Digital Master Trainer  (Association Chat)

Find out how to look and sound amazing for your Zoom meetings and virtual events. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Charles (Chuck) Espinoza, AVIXA Staff Instructor


Tue 10/20 at 2 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to implement technology to create safer events, create event layouts and diagrams that comply with social distancing, manage session capacity and use self-check-in kiosks, and safely facilitate onsite meetings and enable touchless contact sharing. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Brooke Gracey, Senior Manager, Demand Generation, and Leah Utley, Senior Sales Executive, Onsite Solutions, Cvent


Tue 10/20 at 4 p.m. – Technology and the Global Nomad (AWTC virtual meetup)

When Alex Mouw decided to take a year to travel around the world with her husband and two children, she also decided to work throughout the trip while home schooling her children. Modern technology is the only reason that this was possible. Alex will share her technology tips for exploring the world while being a senior staffer at a leading web development company and a parent and homeschool teacher. More info/register.

Host: Association Women Technology Champions

Presenter: Alexandra Biddle Mouw, CAE, is the Principal Digital Strategist at Results Direct


Wed 10/21 at 11 a.m. – Free From Stress

In this relaxing session, Angela will take you through simple practices to calm the mind and body and explore simple strategies you can implement immediately to decrease stress and feel refreshed. More info/register.

Host: PCMA

Presenter: global wellness expert Angela Gaffney


Wed 10/21 at 12 p.m. – Your Challenges and Hopes: Insights from MGI’s 12th Edition Membership Marketing Benchmarking Report

Hear key takeaways and insights from this year’s benchmarking report, including actionable findings that you can use to improve your association’s membership results now and into the future. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenter: Tony Rossell, Senior Vice President, MGI


Wed 10/21 at 1 p.m. – Strategy and Data Alignment

While data and analytics tends to be leveraged in specific areas of association management, it is often underutilized in an area of great potential: strategy. Learn how associations are adapting the data and analytics function to respond to the COVID-19 crisis and prepare for future challenges and opportunities. Benchmark your organization against others by gaining access to key data and analytics trends. Anticipate the wins and setbacks of your data and analytics journey by hearing from other associations at different stages of data maturity. More info/register.

Host: Association Analytics

Presenters:

  • Patrick Glaser, M.A., MPA – Vice President, Research and Analytics at McKinley Advisors
  • David DeLorenzo – Chief Operating Officer at Association Analytics

Wed 10/21 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/21 at 2 p.m. – How to Plan Your 2021 Conference Format

Associations that rely on events to drive revenue face an uncertain 2021 conference environment but need to start planning now. Learn a four-step approach for conference format decision making, how to incorporate scenario plans into your decision process, why registration demand can differ for different formats, how to tailor sponsorships to your event format, how to set up a hybrid event while minimizing costs, and the top virtual platform design problem that leaves attendees unhappy. More info/register.

Host: OpenWater

Presenters:

  • Tim Spell, CEO, OpenWater
  • Chris Gloede, past CMO of the American Bar Association and now Chief Consultant at Ricochet Advice

Wed 10/21 at 2 p.m. – #RealTalk: Jump Start Your DEI Strategy

Join a candid and relevant dialogue about the value that diversity, equity, and inclusion (DEI) bring to the meeting and hospitality industries. The conversation will feature authentic discussions and best practices relative to DEI structure, strategy, and succession planning, as well as evaluate measurement and success metrics. Discuss the need for a task force, committee, or board of directors position as paramount to transformation, and revenue opportunities by measuring the ROI of DEI implementation and practice. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Pawntra Shadab, CIS, CTA, Vice President, Elite Productions International
  • Nikki Benner, CMP
  • Carolynn Santos, CADAZO, Chief Executive Officer
  • Jon Trask, Founder, Strategic Meeting Tech
  • Amani Roberts, Chief Musical Curator

Wed 10/21 at 2 p.m. – Cyber Threat Evolution: Hacking the Hacker’s Mindset

Hear lessons learned from losing an entire business to cybercrime Learn how to deploy a threat narrative to empower your culture of security, and how crisis and failure are untapped weapons in your anti-fraud toolkit. Understand how cybersecurity has shifted due to recent events, the greatest risks growing out of our new reality, and concrete steps to minimize these vulnerabilities. 1 CMP credit. More info/register.

Host: PCMA

Presenter: John Sileo, CEO of a Denver-based cyber think tank


Wed 10/21 at 3 p.m. – Cybersecurity Training for Nonprofits: Your Staff Are Your Best Defense

Learn about common cybersecurity threats and the best techniques for dealing with them. Hear how to balance convenience and security for your staff, so they can follow best practices and be your best defense against hackers and cybercrime. Walk through a typical staff training, including what must be included, how to approach building a team ethos, and how often to update/mandate your training and work with HR. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Chief Technology Officer at Community IT


Thu 10/22 at 10 a.m. – What’s Working Now: Leveraging Your CMS

Hear about the right content management system (CMS) factors to consider when selecting a new platform. Walk away with valuable lessons learned to speed up your CMS selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Thu 10/22 at 11 a.m. – A Courageous Conversation About Race: How Leaders in the Events Industry Are Stepping Up to Make Meaningful Change

We will discuss why it is hard – but more important than ever – to talk about race and to act on these issues. Join us to hear from industry leaders on what senior leaders can do to foster a more diverse and inclusive business culture where everyone can thrive and prosper. More info/register.

Hosts: Virtual Events Institute and Smartxpo


Thu 10/22 at 12 p.m. – Managing Staff Onboarding During a Pandemic: A CEO Dialogue

Successful staff onboarding is an art, even in the best of times. Doing so in a completely virtual environment such as the one we have been in the past six months, is even more complex. Join this CEO dialogue to hear from colleagues the onboarding processes that they have adapted to meet the current work environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dany Bourjolly Smith (moderator), SHRM-SCP, lead consultant, Association CareerHQ Recruitment Concierge Team
  • Cameron Curtis, CMM, CAE, president & CEO, Association of Air Medical Services & Medevac Foundation International
  • Jay Karen, CAE, chief executive officer, National Golf Course Owners Association
  • Lane Velayo, CAE, chief executive officer/owner, Synergos

Thu 10/22 at 12 p.m. – All About Community Analytics (Connect 2020 Technology Track)

Hear a discussion with leading community platform vendors about community analytics. More info/register.

Host: The Community Roundtable

Presenters:

  • Jim Storer (moderator), The Community Roundtable
  • Sean Dufft, Igloo Software
  • Cai Kjaer, SWOOP Analytics
  • Mikhael Opletayev, VP of Applied Research, Higher Logic

Thu 10/22 at 1 p.m. – Mega-Personalization: The Case for an Individualized Website Experience

Many organizations are taking an audience-first approach and connecting users to content that’s relevant to their individual needs – and the ways to do this are continuing to improve. Learn how CFP Board, the national educational and testing authority for the Certified Financial Planner credential, is using clever and powerful personalization to create websites that inspire, inform and motivate. More info/register.

Host: Gravitate Solutions

Presenter: Dave Mazzulla, Director of IT at CFP Board


Thu 10/22 at 1 p.m. – 5 Digital Marketing Ideas for Promoting Continuing Education

Learn how to reignite excitement and participation around online learning opportunities within your association and how ad targeting can play a powerful role in boosting course enrollments, especially right now. Whether you’re a one-man-marketing-band or have the support of an entire team, you will take away a fully-baked, multi-channel campaign plans you can apply right away. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Aidan Augustin, Founder and CEO of Feathr


Thu 10/22 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/22 at 2 p.m. – 5 Ways Association Marketers Should Plan for an Uncertain Future

For many association marketers, this unprecedented time is creating new opportunities to elevate their marketing and communication strategies for engaging with members and non-members. Hear about new opportunities, what it takes to adjust marketing efforts and how this will help your association adapt to the new normal. More info/register.

Host: Protech Associates

Presenters:

  • Joel Hinton, ClickDimensions’ Senior Territory Channel Manager
  • Liz Palm, Protech’s Marketing Director

Thu 10/22 at 2 p.m. – Monster No More: Design Your Franken-Stack for Success

Are you struggling to unify your martech stack and bring it to life à la Dr. Frankenstein? Get actionable tricks and resources for avoiding common pitfalls and setting your team and tech stack up for success, including tips for using tech to track lead progression and attribution through the funnel, integrating your tech stack for a single source of truth, best practices for scoping and structuring your martech stack, and real-life examples from customers on how they set up their systems for success. More info/register.

Host: Cvent


Fri 10/23 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/23 at 12 p.m. – How to Remain Relevant in the Marketplace

With nearly 1/3 of the US workforce self-employed and growing throughout the world, owning a business is the new norm. We will discuss the challenges and solutions to keeping your business alive and thriving, including wow to schedule a time to work on your business as well as in it, when to lead, follow or get out of the way of opportunities, and how focusing on strengths is the key to success. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings Connect, Soundings Connect
  • Jessica Levin, President and Chief Connector, Seven Degrees LLC

Fri 10/23 at 1 p.m. – Ask the Association Veteran Anything

Possible topics include virtual events, converting an in-person to online, engagement in a virtual event setting, ideas around business model changes, repurposing content, decline in membership, engagement, or attendance, ideas on how to remain relevant, and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager


Fri 10/23 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 10/26 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual “must-be-free” rule since I’m going.).

Hosts: Billhighway and Mariner Management


Tue 10/27 from 10 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Tue 10/27 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual must-be-free rule since I’m going.).

Hosts: Billhighway and Mariner Management


Wed 10/28 from 9 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Wed 10/28 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Thu 10/29 at 12 p.m. – Zoom 2.0: Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap)

How we communicate in a remote world has become critical to our success. Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Carol Vernon, president of Communications Matters


Thu 10/29 at 1 p.m. – Membership Lifecycle Part III:  Engagement — Events, Programs & Non-Dues Revenue

Learn how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. More info/register.

Host: Impexium


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Intricate Explorer via Unsplash