The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If you’re heading to ASAE Annual, keep an eye out for me and please let me know if you read Association Brain Food. I’m telling you, it will make my day, no exaggeration. When evening approaches and I’m still working on this (hello!) instead of starting dinner, I think back on those moments and persevere.

I haven’t figured out my ASAE Annual schedule yet but when I find time to do that, probably at the airport the way things are going, I will consult the crowdsourced event list that KiKi L’Italien starts up each year.

“When everyone is offering membership, you have to go a step further than everyone else,” said Ernie Smith in Associations Now. All kinds of people and businesses are competing for the time and attention of your members and prospects—and many of them are now offering a membership of sorts. Ernie keeps you up to speed on all these membership happenings.

You’re sure to find several useful ideas in a recent Billhighway post about helping your chapters build a leadership pipeline.

How about building a better sponsorship pipeline too? James M. Personius at Association Media & Publishing explains why you need to get rid of the tiresome platinum-gold-silver-bronze sponsorship tier model.

Have you ever wondered what your technology vendor’s project manager does? Wonder no more. WBT Systems discusses the critical role of the LMS project manager—your “significant other” during implementation.

A few quick hits before we get to this week’s list of free webinars:

  • Did you notice Facebook got rid of its Friend List Feeds feature for mobile devices? How can that be helpful to users? I relied on those every time I went onto Facebook. Oh wait, we don’t matter, we’re the product, not the customer, I keep forgetting. Facebook is becoming less and less useful. (CNET)
  • LinkedIn is making itself less useful too. They’re eliminating all kinds of group moderation and notification features. Maggie McGary, as usual, has all the details. Side note: I can’t even remember the last time I looked at any of my LinkedIn groups, so there’s that. (Mizz Information)
  • Phishing alert: Your package is on its way, but not the one you expected. This one’s a package of pain. (KnowBe4)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week—not much because of ASAE Annual, I suppose. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Sun 8/19 at 1:45 p.m.* – Association Chat Live from #ASAE18

Join Association Chat live at #ASAE18 when we interview Gary LaBranche about his new book, The Association CEO Succession Toolkit. Learn about your first job as a leader—which is finding your replacement. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Gary LaBranche, CAE, president and CEO of the National Investor Relations Institute

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/21 at 2 p.m. – 5 Ways Nonprofits are Actually Attracting New Members with Social Media

Learn how small and mid-sized nonprofits are attracting new members through social media. Hear about seven common pitfalls that make your social updates less effective and what to do instead, and a simple process to create engaging content on social media that your members and donors will love. More info/register.

Host: Wild Apricot

Presenter: nonprofit social media expert and author Julia Campbell


Tue 8/21 at 2 p.m. – Digital for Events (part 2)

Learn best practices for how organizations and industries are leveraging digital. Find out how digital is transforming the events industry and creating a more meaningful experience for the attendee, while providing desired results for the organizers. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Sourabh Kothari, Director, Advocacy, Brand and Content, Signifyd
  • Donny Neufuss, Director, Digital Engagement, PRG, eSports Vertical Market Leader

Wed 8/22 at 1 p.m. – Create a Smarter Content Strategy for Your Training Initiatives

With so many new content options, innovative formats, methods, tools and sources that are rapidly changing the face of online learning, how do you make the biggest impact on customers? Learn about ten content advances no one can afford to ignore, how to determine which trends align with your business priorities, tips for buy-versus-build decisions, ideas for integrating new content into existing programs, and how to evaluate the impact of a refreshed content strategy. 1 CAE credit. More info/register.

Host: OpenSesame

Presenter: John Leh, CEO and Lead Analyst, Talented Learning


Wed 8/22 at 1 p.m. – How to Protect Your Organization’s Data Anywhere, Anytime & on Any Device

Learn how to protect your data regardless of the ingress point. Gain the confidence to discuss architectural strategies, improve the virility of data and improve the customer experience. Find out how a large healthcare payer implements access management strategies to empower timely access to data from any device, anywhere, at any time. More info/register.

Host: xScion

Presenters:

  • IAM expert Eric Anderson
  • Mason Chaudhry, Principal, Delivery, xScion

Thu 8/23 at 2 p.m. – Understanding When (and If) It’s Time for the Cloud

Learn how to determine when—or if—your organization is ready to move to the cloud. Find out more about your deployment options, get your most burning questions answered, and prepare yourself to make a choice when the time is right. More info/register.

Host: Community Brands

Presenters: Kevin Massey, CPA and cloud expert, and Brandy Keller, Director of Product Management and Product Marketing, Community Brands


Thu 8/23 at 2 p.m. – Conversion through Community: Keeping Constituents Organically Active

According to the Association of Fundraising Professionals, only 19% of first-time donors turn into recurring donors. To convert one-time donors, the next interactions with the constituent are critical. Creating a strong relationship within the first year of a gift is crucial for your organization’s ongoing financial health. Learn how nonprofits are using online communities to build and strengthen relationships with new donors, connect constituents with like-minded donors, and showcase how donations are being used. More info/register.

Host: Higher Logic

Presenter: Annie Moncure, Community Manager, Higher Logic


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,906 other followers


Creative Commons licensed photo by Adam Wyman via Unsplash.

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I love this graph from Bobby Ghoshal illustrating the new employee “prior idiots phenomenon” aka “new person joins your team, believes everything is broken because everyone before them is an idiot.”

Billhighway describes eight valid reasons why people don’t want to volunteer and how you can attract chapter volunteers by making those excuses no longer matter.

Social sharing has dropped by 50% since 2015, which is making it more difficult to get eyeballs on your content. Lee Odden asked ten content pros for tips on solving the “invisible content syndrome.”

If a new learning management system (LMS) is in your future, find out from WBT Systems how an LMS business analyst contributes to the success of your project.

Could the increasing number of recurring monthly fees on your members’ credit card statements create subscription fatigue? I’ve wondered about this, and apparently Ernie Smith at Associations Now has too.

More quick hits before we get to this week’s list of free webinars:

  • Good advice: 12 signs an SEO expert/agency is not the expert they claim to be. (Stone Temple)
  • A checklist for performing a basic SEO audit—in case you don’t trust anyone. (Search Engine Watch)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 8/14 at 10:30 a.m.* – Challenge the Excuses: Why Associations Must Do Better with Inclusion

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Gina Glantz, founder, GenderAvenger

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/14 at 1 p.m. – To Be the Best, You Need to Learn from the Best

Learn how your event app adoption and engagement compares to other mobile app users. Find out what top users are doing to increase app adoption and engagement. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent


Tue 8/14 at 2 p.m. – Associations ARE Communities (Association Chat)

Many associations have launched online communities with lukewarm results, mostly because the approach was all wrong. It’s important to understand that engaging and growing a community is a partnership, and you have one community that meets both online and off. Approaching your community in this way creates opportunities and value which are agile and evolutionary (both leading and serving your stakeholders), not just reactive. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • Marjorie Anderson, Manager of Digital Communities, Project Management Institute
  • Susan Cato, Digital Strategist and Association Leader

Tue 8/14 at 2 p.m. – How Your Planner Personality Translates into Personal Attendee Experiences

Find out how understanding your planner personality can translate into memorable experiences for your attendees. Uncover why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience; and learn how event technology can make all of this possible. 1 CMP credit. More info/register.

Host: Meetings Net

Presenter: Myllisa Patterson, Director of Mid-Market Marketing Campaigns, Cvent


Tue 8/14 at 2 p.m. – Scheduling Site Visits That Are Worth the Trip

Learn how to defend the importance of live site visits when told online research is sufficient, how to effectively plan them and three things to do that you’re probably overlooking. Explore the value and importance of partnering with CVBs and be introduced to a variety of services they offer that you may not know. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Christy Lamagna, Master Strategist, professional speaker, writer and CEO of Strategic Meetings & Events


Wed 8/15 at 4 p.m. – Nonprofit Development, Meet Accounting!

All nonprofits exert too much energy and time manually manipulating financial data inside or outside of their systems. While there are clearly technical challenges, often the heart of the problem is the need to reconcile the differences in requirements between departments – for example, Development and Accounting – where both have different but equally legitimate needs to view financial data in different ways. Learn how to establish leadership and operational practices, business processes, data models, and technology environments that work together in solving these challenges. More info/register.

Host: Community IT Innovators

Presenters: Debbie Cameron, Managing Consultant, Peter Mirus, Partner, and Peter Gross, Partner, Build Consulting


Thu 8/16 at 11:30 a.m. – MGI’s Membership Marketing Benchmarking Report (Alexandria VA Brown Bag)

Are you looking for actionable insights for running the most effective membership marketing program? The Marketing General Incorporated (MGI) Membership Marketing Benchmarking Report provides important data and analysis about the health of membership organizations and the satisfaction of their members. Get the tools you need to evaluate your own membership marketing strategies and tactics, and find out how your organization compares. 1 CAE credit. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB

Presenter: Marketing General Incorporated


Wed 8/22 at 1 p.m. – Create a Smarter Content Strategy for Your Training Initiatives

With so many new content options, innovative formats, methods, tools and sources that are rapidly changing the face of online learning, how do you make the biggest impact on customers? Learn about ten content advances no one can afford to ignore, how to determine which trends align with your business priorities, tips for buy-versus-build decisions, ideas for integrating new content into existing programs, and how to evaluate the impact of a refreshed content strategy. 1 CAE credit. More info/register.

Host: OpenSesame

Presenter: John Leh, CEO and Lead Analyst, Talented Learning


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,906 other followers


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

Despite what you may think, if you’re targeting a 50+ audience, you need a digital plan, says AARP in a Think with Google article. And here’s one from Tim Ebner at Associations Now about AARP’s “priming the pump” strategy for one of their targeted prospect demographics.

On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources.

The modern anxieties described in this New York Times article about “reaffirming your faith in the internet” sound pathetic to me. All you have to do is make better decisions about how you want to spend your time on and off the web—it’s really that simple. I feel bad for this guy, he really does need a hobby to help him “find a saner, friendlier corner of the internet than the social-networking feeds [he’s] addicted to.” Welcome to the real world. Off my soapbox.

Newsletters are immortal—and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters. He should know—he writes one of my favorite evening newsletters.

Process Street explains why Spotify is really good at converting free listeners to paid subscribers. What can you learn from their practices and apply to your marketing tactics?

And a few more quick hits before we get to this week’s list of free webinars:

  • Confession: I have a major tsundoku habit—that’s Japanese for buying more books than you can read. (BBC News)
  • People don’t buy products, they buy better versions of themselves. (Zander Nethercutt)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 8/7 at 11 a.m.* – Are Grassroots Emails to Congress Effective Anymore?

Hear results from more than a decade of research on communicating with Congress and making the transition from “reach metrics” to relationship-based or impact metrics. More info/register.

Hosts: CMF and RAP Index

Presenters:

  • Chip Felkel, CEO, RAP Index
  • Bradford Fitch, President and CEO, CMF
  • Seth Turner, Director of Citizen Engagement, CMF

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/7 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 8/7 at 2 p.m. – Force Majeure in a Scary World

Planners who master contracts and negotiations are some of the most valuable in the industry. Find out what issues to include in contracts and what is best addressed less formally. Get answers to some of the most-asked questions on managing risk, setting expectations, and legal roles and responsibilities in the supplier-planner relationship. More info/register.

Host: Smart Meetings

Presenter: Lisa Sommer Devlin, JD


Wed 8/8 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 8/8 at 1 p.m. – Mitigating Event Risk in an Unsafe World

We live in an uncertain world, and any large gathering of people is a “soft target” for terrorism and active shooters. As a meeting planner, you have a duty of care, in a moral and legal sense, to make sure your events are as safe for your attendees as possible. Learn how to test your preparedness to manage a crisis. Understand the four critical actions to meet your duty of care to keep attendees safe. Find out how to be ready to develop an event risk management playbook customized for your company. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brenda Rivers, president and CEO, Andavo Meetings & Incentives


Wed 8/8 at 2 p.m. – Is Your Membership Ship Sinking?

Learn how to keep your content more exclusive and valuable to your community, the best ways to retain and grow membership, and techniques to promote collaboration within your association. More info/register.

Host: Datalogics

Presenter: David Behrns, Senior Product Manager, Datalogics


Wed 8/8 at 2 p.m. – Workplace Sexual Harassment: Strategies for Prevention and Response

Learn how you can help to create an inclusive workplace, one built on mutual respect among leaders and the teams they manage. Find out how to define sexual harassment, determine your legal obligations under the law to prevent harassment in your workplace, explore the mistakes employers have made with harassment that have cost them “big time,” respond properly to allegations of sexual and unlawful harassment in the workplace, understand your obligations regarding confidentiality, and develop the process to properly investigate sexual and unlawful harassment complaints to protect your organization. 1 CMP credit. More info/register.

Host: PCMA

Presenters: VeShannah Lovelace and Tracy Murray


Wed 8/8 at 2 p.m. – Are Grassroots Emails to Congress Effective Anymore?

Hear results from more than a decade of research on communicating with Congress and making the transition from “reach metrics” to relationship-based or impact metrics. More info/register.

Hosts: CMF and RAP Index

Presenters:

  • Chip Felkel, CEO, RAP Index
  • Bradford Fitch, President and CEO, CMF
  • Seth Turner, Director of Citizen Engagement, CMF

Thu 8/9 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 8/9 at 12:30 p.m. – Speaking with Authority

Even in our highly visual culture, the way you sound has enormous impact on the people you hope to influence. That’s especially true when your meeting is on the phone or web. Discover how to use subtle shifts in language to build rapport, direct a conversation and get results. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Catherine Jones


Thu 8/9 at 1 p.m. – Creating Webinars That Your Members Will Want to Attend

Learn about recent trends in webinars and associations; new webinar formats, including microformats; ways to make your webinars more engaging; and how other organizations are generating revenue through webinars. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group International
  • Philip Forte, President, Blue Sky eLearn

Thu 8/9 at 3 p.m. – Artificial Intelligence: What Every Human Being Needs to Know (ASAE Reston/Loudoun VA Idea Swap)

Artificial intelligence (AI) is reshaping our world, and we are only just beginning to fully appreciate its far-reaching implications for our society and our lives. Notwithstanding the extraordinary hype and even hysteria surrounding AI today, these increasingly powerful technologies raise complex questions about what it means to be human and create new challenges we will all have to navigate in the years ahead. Learn how to separate AI fact from fiction, consider AI’s unintended consequences and identify critical actions all human beings can take to prepare themselves to thrive in an AI-enabled world. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor, Foresight First LLC


Fri 8/10 at 9 a.m. – Tableau Test Drive (Cary NC)

Learn how to connect to your data and visualize your queries without writing a single line of code. Find out how to create a dashboard from scratch and see how you can quickly analyze, visualize and share information and publish your results. Whether you measure your data in petabytes or in billions of rows, Tableau is built to work as fast as you do. More info/register.

Host: Icimo


Tue 8/14 at 10:30 a.m. – Challenge the Excuses: Interview with Gina Glantz of GenderAvenger

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Gina Glantz, founder, GenderAvenger


Thu 8/16 at 11:30 a.m. – MGI’s Membership Marketing Benchmarking Report (Alexandria VA Brown Bag)

Are you looking for actionable insights for running the most effective membership marketing program? The Marketing General Incorporated (MGI) Membership Marketing Benchmarking Report provides important data and analysis about the health of membership organizations and the satisfaction of their members. Get the tools you need to evaluate your own membership marketing strategies and tactics, and find out how your organization compares. 1 CAE credit. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB

Presenter: Marketing General Incorporated


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,906 other followers


Creative Commons licensed photo by Werner Sevenster on Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

You can improve your content marketing by rethinking your website user experience. Organize your content into pillar pages or topic cluster pages. They’re great for both SEO and the user experience. HubSpot walks you through seven examples of pillar pages so you can see how they work.

WBT Systems looked over the latest membership benchmark reports from Marketing General Inc. and AdvSol and shares some insight about online education’s role in membership marketing.

A Pew Research report says there’s been significant growth in technology adoption in recent years among Gen Xers and Baby Boomers. The ASAE Foundation reports something similar: members are much more tech-savvy than their associations think. Are you meeting expectations?

How Blockbuster, Kodak and Xerox really failed—it’s not why you think. Interesting new take on some tired old stories by Greg Satell.

And a few more quick hits before we get to this week’s list of free webinars:

  • Although I’m no expert on remote working—I defer to Rebecca Achurch in that department—these tips for leaders on better engaging their remote workforce look pretty sound. (TechRepublic)
  • How to build an email list from scratch. (HubSpot again)
  • One carton of flavored yogurt can contain as much sugar as a Pillsbury cinnamon bun. (Quartz)

Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 7/30 at 2 p.m.* – Onboarding. 270 Days to Value: Structuring Your Membership Experience to Accentuate the Value Proposition.

You have 270 days to convince your new and returning members that it’s worth renewing that membership. Learn how to organize your onboarding activities, over-deliver on promises made, and evaluate the membership value proposition to attract and retain more members. More info/register.

Host: The Next Steps, LLC

Presenter: Dan Ratner, Membership Strategist, The Next Steps, LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/31 at 12:30 p.m. – eLearning Myth Busters

Myths, superstitions, and misconceptions about how our brains think, work, and learn persist. Hear about some persistent examples, and learn how research advises us otherwise as well as practices we should be following going forward. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Clark Quinn, Ph.D.


Tue 7/31 at 1 p.m. – Your Events Through a Virtual Lens

Due to time or budget restrictions, only a fraction of your community gets to experience conferences. To increase relevancy and engagement, organizations are creating online conference and event experiences that bring cutting edge content and meaningful conversations to their entire community. Find out how webcasts, livestreaming, and virtual conferences can extend your reach, revenue, and impact. Hear about the technical requirements for launching a virtual event and how you can implement the latest trends. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Jill Norris, Senior Event Producer, and Jon Corun, Director of Multimedia, CommPartners


Tue 7/31 at 2 p.m. – Web Accessibility for Association Websites

Learn the basics of web accessibility and why it matters for your association. Find out why you need to rethink “disability;” relevant ADA laws, regulations and guidelines; what WCAG 2.1 conformance looks like; and the AudioEye approach—leveraging technology for speed-to-compliance and better usability. More info/register.

Host: Vanguard Technology


Tue 7/31 at 2 p.m. – What is “Digital for Events”?

Learn how event managers can get started with “digital” tools for events, and how you can save time and reduce stress for many aspects of your event, including registration, content, and surveys. Find out how to dispel myths about digital and remove barriers holding you back from delivering successful event experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Donny Neufuss, Director, Digital Engagement, PRG, eSports Vertical Market Leader
  • Sourabh Kothari, Director, Advocacy, Brand and Content, Signifyd

Tue 7/31 at 2:30 p.m. – Top Strategies to Sell New Sponsors

The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?” Learn what attracts today’s sponsors, the steps to a fantastic sales methodology, and how to building partnerships that last. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Wed 8/1 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Tue 8/2 at 12 p.m. CST – Chapter Roundtable in Rosemont IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Tue 8/2 at 1 p.m. – Marketing Automation

Marketing automation has been widely adopted across markets and industries as a standard marketing practice, but how are associations trending? Higher Logic will share new data from an industry survey of association professionals to explore the current state of marketing automation for associations, including top goals, successes, and challenges associations experience with marketing automation, marketing automation’s role in your overall strategy, and top considerations for selecting a platform and desired features. More info/register.

Host: C Systems

Presenter: Shayna McGroggan, Higher Logic


Tue 8/7 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 8/8 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 8/9 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 8/9 at 1 p.m. – Creating Webinars That Your Members Will Want to Attend

Learn about recent trends in webinars and associations; new webinar formats, including microformats; ways to make your webinars more engaging; and how other organizations are generating revenue through webinars. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group International
  • Philip Forte, President, Blue Sky eLearn

Thu 8/9 at 3 p.m. – Artificial Intelligence: What Every Human Being Needs to Know (ASAE Reston/Loudoun VA Idea Swap)

Artificial intelligence (AI) is reshaping our world, and we are only just beginning to fully appreciate its far-reaching implications for our society and our lives. Notwithstanding the extraordinary hype and even hysteria surrounding AI today, these increasingly powerful technologies raise complex questions about what it means to be human and create new challenges we will all have to navigate in the years ahead. Learn how to separate AI fact from fiction, consider AI’s unintended consequences and identify critical actions all human beings can take to prepare themselves to thrive in an AI-enabled world. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor, Foresight First LLC


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,906 other followers


Creative Commons licensed photo by wildflower1213 via Pixabay.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

Tim Ebner at Associations Now talked to the American Society for Quality about some of the things they did to turn around declining membership. The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it.

In the “great minds think alike” department, first we have Mitch Joel who says, “The future never comes when you can’t nail the present.” Get your data and systems in order first before you take on bigger initiatives—the old “you can’t build a house on a shaky foundation” principle.

And then, Wes Trochlil applies the “broken windows” policing theory to data management: “If you take care of the small things, the bigger problems are less likely to occur.” I’m painfully familiar with the tedious and time-consuming task of data cleansing, but it has to be done.

What does it take to be an association CIO in 2018? DelCor looks at how the CIO job is evolving in the association industry and elsewhere.

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap.

Rasa.io shares some of Dale Carnegie’s advice for personalizing membership. Well, okay, he didn’t exactly speak to membership but he did talk and write about communication tactics that should be applied to membership.

And a few more quick hits before we get to this week’s list of free webinars:

  • 7 things lucky people do to succeed—aimed at writers but applies to anyone. Now you know my secrets. (Writing and Wellness)
  • It’s time to speed up your website. Google’s new speed update works on a gradual scale, so small improvements matter. (Search Engine Roundtable)
  • 5 critical components of fantastic lead-capture website forms. Yes, there is a right way to do these things. (HubSpot)

Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/24 at 1 p.m.* – How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report

Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. 1 CAE credit. More info/register.

Host: Marketing General, Inc.

Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/24 at 2 p.m. – Promote Your Content Effectively to Drive Member Engagement

So you’ve published a blog—now what? We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content? Learn all about some effective methods to promote your internal content. More info/register.

Host: rasa.io


Tue 7/24 at 2 p.m. – Taking the In-Person Experience Online

In-person courses and conferences continue to be the top two learning formats for members. But according to research from Community Brands, preferences and opportunities to participate in live streaming and virtual conferences are on the rise—especially for younger members. Learn ways to translate the unique qualities and benefits of the in-person experience to a virtual audience, best practices and ideas to drive an engaging and interactive online experience, tips on delivering content and considering pricing (before, during, and after your onsite event), and key levers toward driving success and recognizing ROI. More info/register.

Host: Community Brands

Presenter: Jessica Lane, Director of Client Success, Community Brands


Tue 7/24 at 2 p.m. – How Small Organizations Win: How to do Big Marketing on a Shoestring Budget

Learn how to assess your current marketing strategy, asset map your way to growth, how organizations like yours are winning with clear and focused marketing and how you can too. More info/register.

Host: Wild Apricot

Presenter: nonprofit marketing expert Kishshana Palmer


Tue 7/24 at 2 p.m. – What Planners Need to Know About the Growing eSports Trend & How It Can Elevate Your Meetings

Many major gaming properties now own large stadiums dedicated to eSports and are actively incorporating this meeting trend into their own events—it’s time for planners to get in on the action. Learn how e-gaming is impacting the meetings industry and how planners have the unique opportunity to maximize event attendance and engagement through new team-building ideas, interactive features and more, and appeal to a new, younger generation of event attendees and enhance the life of your events from start to finish. More info/register.

Host: Smart Meetings

Presenter: Robert Rippee, Director of the Hospitality Lab at International Gaming Institute, UNLV


Wed 7/25 at 12 p.m. – Mentoring for Associations in 2018 (Washington DC Idea Swap)

Learn about the benefits of being a mentor, the advantages of being a mentee, and how to create a win-win relationship. Hear how a mentor program can benefit your organization and how to launch a mentor program at your association. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenters: Ana Reyes, Special Initiatives Manager, and Selvon Malcom Waldron, Director of Student Services, Carlos Rosario International Public Charter School


Wed 7/25 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you’re like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, execute winning member-facing strategies, improve your member’s experience by mining the right data, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 7/25 at 1 p.m. – How Political Action Committees Help Associations Reach Advocacy Goals

Political action committees (PACs) are used by associations to accomplish their advocacy goals. Explore the basic rules and functions of state and federal PACs and hear from experienced association professionals who run state-level PACs as a function of their government affairs strategy. Find out how your organization can use PACs to advance your public policy agenda. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Kristin Nash, Political Fundraising Director, NC REALTORS®
  • Christopher Vest, CAE, Director of Public Policy, ASAE
  • Travis Burton, Manager of Public Affairs, Kentucky Chamber of Commerce

Wed 7/25 at 1 p.m. – The Multigenerational Attendee: Creating Events that Intrigue, Inspire and Engage

Discover potential points of generational preferences and how to handle them. Learn what is up and coming in the world of multigenerational event planning. Explore how to harvest each generations’ knowledge and preferences to create an amazing event. Find out how Generation Z preferences will change the world of event planning. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: best-selling author and generational expert Jeff Butler


Wed 7/25 at 1 p.m. – How to Plan a User Conference: The Event Organizers’ Guide to Successfully Launching a User Conference That Will Make Waves

Learn how to delight your attendees without breaking your budget, harness the power of customer stories and word of mouth marketing about your company, educate and inspire attendees for greater loyalty, launch a new product with lessons (that fit any budget) from Apple and other mega brands, and position your user conference as a hotbed for research and development. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Christina Green, digital storyteller


Wed 7/25 at 2 p.m. – Selfie Culture’s Effect on Member Engagement

Taking selfies is often viewed as a common teen pursuit, but selfie culture is becoming a pervasive form of expression beyond Generation Z. Learn about the factors surrounding selfie culture and how they impact member engagement in associations and nonprofits. Hear about tips for extending your own member engagement via a variety of marketing platforms. More info/register.

Hosts: ReviewMyAMS and Altai Systems


Wed 7/25 at 2 p.m. – SNMMI’s Strategic Playbook for Winning Back Lapsed Members

The Society of Nuclear Medicine and Molecular Imaging (SNMMI) was inspired to develop an automated campaign to rekindle and spark recruitment amongst their lapsed member base. Stepping away from traditional “we miss you” messaging, SNMMI embarked on a strategic engagement that began with a data analysis and ended with hundreds of renewed members and positive ROI. Hear the strategic steps that continue to influence and drive member engagement, ideas for creating an effective recruitment campaign, new approaches to crafting personally relevant messages, and how to identify hot prospects and deliver purposeful follow through. More info/register.

Host: Higher Logic

Presenters:

  • Kaitlin Solomon, Senior Manager, Member Engagement, SNMMI
  • Vivian Swertinski, Senior Manager, Strategic Services, Higher Logic

Wed 7/25 at 2 p.m. – Power Couple: The Opportunities (and Challenges) of Chatbots and Live Experiences

Artificial intelligence and emerging technology has transformed the way we consume and process information, and the way we interact and communicate with others. The rise of ChatBots for live experiences has allowed event organizers to open up a new channel to reach attendees, exhibitors, and partners. Get an inside look into the world of ChatBots from implementation to execution, including the opportunities and challenges of using ChatBots to improve experiences, tips and tactics to reduce costs and expand attendee interaction, lessons learned, and key industry trends and case studies. More info/register.

Host: BizBash

Presenter: Robert Caldwell, Founding Partner of Eventbots by Sciensio


Wed 7/25 at 2 p.m. – Designing Unforgettable Experiences with Empathy Interviews

Discover how empathy interviews can be used to better understand your participants so you can design the standout event of the year. Empathy interviews are the cornerstone of Design Thinking. Through techniques like In-Depth Interviews we can learn how participants feel about the events we are designing so we can better connect our events to potential participants, sponsors, and vendors. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Glatts, Senior Director, Global Congress Lead, Pfizer


Thu 7/26 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Alexandria VA)

What is your biggest challenge in providing value for your corporate partners/sponsors and keeping them happy? Bring your challenges for a facilitated discussion and solutions. Location: Alexandria VA. More info/register.

Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Thu 7/26 at 12 p.m. –Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE Small Staff Association Professionals


Thu 7/26 at 1 p.m. – Lessons From 10 Years of Growth Driven Design

The Growth Driven Design (GDD) approach to website design has gained popularity recently thanks to HubSpot. However, the lean and agile principles that help make up GDD are not new. In fact, the methodologies vital to GDD have been used for decades, especially in manufacturing and software development. Hear about our team’s insights from ten years of practicing our own growth driven approach to website design. Using client examples, see some of the successes we’ve experienced as a result of committing to the continuous improvement model. More info/register.

Host: Unleashed Technologies

Presenter: Chris Forhan, Director of Growth, Unleashed Technologies


Fri 7/27 at 1 p.m. – Make a Splash: Tips for Promoting Your LMS

Whether you are launching your first LMS, have switched to a new LMS platform, or are looking to increase the amount of traffic and engagement on your current LMS platform, hear about promotional ideas our clients have found success with over the years, and learn what to consider when it comes to your marketing message and the importance of knowing your audience. More info/register.

Host: Blue Sky eLearn

Presenter: Kara Adams, Blue Sky Client Success Manager


Fri 7/27 at 2 p.m. – The Future of Work (Virtual and In-Person Round Table)

The “gig economy” is here to stay and it’s only a matter of time until it disrupts an industry close to you. Using the ASAE ForesightWorks’ Drivers of Change as our springboard, we will explore the effects that “freelance, gig, contract and temporary work” are bringing to all industries (ours and our members’) and discuss the changes in “employment and workplace systems, educational systems, and social safety net systems” that will be demanded by a changing workforce. Locations: Washington DC and online. More info/register.

Host: ASAE Technology Section Council

Facilitator: Rebecca Achurch, PgMP, PMP, CSM, CAE, Achurch Consulting


Wed 8/1 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Tue 8/2 at 12 p.m. CST – Chapter Roundtable in Rosemont IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Tue 8/7 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 8/8 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 8/9 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,906 other followers


Creative Commons licensed photo by Patrick Fore via Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

I’m always astonished when I meet someone who works for an association that doesn’t even support their professional development. That’s just ignorant. WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development.

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence.

The American Institute of Graphic Arts encouraged their chapters to use Slack and it took off like gangbusters. Billhighway explains why they chose Slack and how AIGA and its chapters are using it.

Two good articles about LinkedIn:

And a few more quick hits before we get to this week’s list of free webinars:

  • A really good list of email marketing best practices. (HubSpot)
  • What happens to employee loyalty (if that still exists) when passive job-matching chatbots become prevalent? (TechCrunch)

Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/17 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/17 at 12:30 p.m. – The Future is in the Air: Talking with Nick Brown about Amazon Alexa and Voice AI Communication (Association Chat)

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Nick Brown, Co-founder and CEO, Effct


Tue 7/17 at 2 p.m. – 30 Revenue-Generating Ideas in 40 minutes

Uncover new ideas for generating revenue from your events. Discover how the ideas have been implemented by others. Explore pricing and marketing practices that will lead to success. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Stacy McManus, CEM, Director, Corporate Alliances & Exhibition Operations American Thoracic Society
  • Tom Pellet, Meetings and Convention Director American Academy of Family Physicians

Wed 7/18 at 11 a.m. – Future Reinvented: Association/Nonprofit Challenges in the World of Exponential Change

Global change is happening at an unprecedented rate. It can seem daunting to derive strategies that keep up with “exponential change”. Hear about the major forces shaping the future, the “possibility explosion” in science and technology, and the potential implications of exponential change on the working world. More info/register.

Host: iCohere

Presenters: Amanda Batson and Steve Wells


Wed 7/18 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 7/18 at 1 p.m. – Hotel Insider Series – Negotiating Venue Food & Bev

Catering is a huge part of your hotel contract, but it is seldom negotiated. Since catering is the most profitable part of the Food & Beverage department, there are ways to negotiate pricing, service options, upgrades, and inclusions, if you know how to do it. Learn how a hotel makes money in catering; what areas can be negotiated; how to stretch your budget; how to avoid hidden fees, minimums and service charges; and how to make sure your catering expense is accurate. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Tom Pasha, founder, CONTACT Planning Inc.


Wed 7/18 at 4 p.m. – Nonprofit IT Management Fundamentals

Learn about IT management essentials and how to build a culture at your organization that includes these fundamentals. Hear about policy and planning, budgeting best practices, and integrating your decision making process and project calendar with the annual rhythm at your organization. More info/register.

Host: Community IT Innovators

Presenter: Johan Hammerstrom, President and CEO, Community IT Innovators


Thu 7/19 from 8 a.m. to 6 p.m. – Reston Herndon Meeting Planners Summer Camp (Leesburg VA)

Expect creative thinking, collaboration, education, and networking while participating in interactive traditional and non-traditional meeting formats. This year, our camp will be even bigger—more topics, more speakers, and more planners determining the program content. 4.5 CEM credits. Location: Leesburg VA. More info/register.


Thu 7/19 at 11:30 a.m. – The Value of a Data Driven Association (Alexandria VA Brown Bag)

Learn how leveraging your association’s data fuels smarter, faster decisions that encourage member engagement, drive adoption and add value to the entire organization. See best practice examples from several associations on their path to create data-driven success. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall

Presenter: Jennifer Gartner, Chief Client Officer, Icimo


Thu 7/19 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 7/19 at 2 p.m. – Health and Wellness Trends for the Event Industry

Hear about results from research done in collaboration with leading experts in wellness that could be used to make events healthier for attendees and the world. More info/register.

Host: Smart Meetings

Presenter: Jaloyn Fockler, SVP, Delos Living


Thu 7/19 at 3:30 p.m. – How to Sell Thought Leadership Sponsorships

More info/register.

Host: The Moery Company


Tue 7/24 at 1 p.m. – How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report

Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. 1 CAE credit. More info/register.

Host: Marketing General, Inc.

Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc.


Tue 7/24 at 2 p.m. – Promote Your Content Effectively to Drive Member Engagement

So you’ve published a blog—now what? We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content? Learn all about some effective methods to promote your internal content. More info/register.

Host: rasa.io


Wed 7/25 at 2 p.m. – Selfie Culture’s Effect on Member Engagement

Taking selfies is often viewed as a common teen pursuit, but selfie culture is becoming a pervasive form of expression beyond Generation Z. Learn about the factors surrounding selfie culture and how they impact member engagement in associations and nonprofits. Hear about tips for extending your own member engagement via a variety of marketing platforms. More info/register.

Hosts: ReviewMyAMS and Altai Systems


Thu 7/26 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Alexandria VA)

What is your biggest challenge in providing value for your corporate partners/sponsors and keeping them happy? Bring your challenges for a facilitated discussion and solutions. Location: Alexandria VA. More info/register.

Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network


Fri 7/27 at 2 p.m. – The Future of Work (Virtual and In-Person Round Table)

The “gig economy” is here to stay and it’s only a matter of time until it disrupts an industry close to you. Using the ASAE ForesightWorks’ Drivers of Change as our springboard, we will explore the effects that “freelance, gig, contract and temporary work” are bringing to all industries (ours and our members’) and discuss the changes in “employment and workplace systems, educational systems, and social safety net systems” that will be demanded by a changing workforce. Locations: Washington DC and online. More info/register.

Host: ASAE Technology Section Council

Facilitator: Rebecca Achurch, PgMP, PMP, CSM, CAE, Achurch Consulting


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,906 other followers


Creative Commons licensed photo by Jeremy Bishop via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

WBT Systems explains why employer and learner interest in digital badges (credentials) is growing rapidly—and why your association should satisfy that interest.

Does your association IT leader pass the CIO sniff test? David DeLorenzo describes the CIO-level skills all association IT leaders must possess—even if they don’t have the CIO title.

Billhighway shares several ways your association can help chapters find good speakers, including curated lists and different kinds of directories.

What can Dale Carnegie, author of the best-selling book How to Win Friends & Influence People, teach associations about a personalized membership experience? Strangely enough, rasa.io found Carnegie’s insight into human nature and his advice on communication still highly relevant.

Some quick hits before we get to this week’s list of free webinars:

  • If your organization hosts webinars, the American Marketing Association is putting on a best practices webinar on Wednesday, July 11—check it out below.
  • 5 critical components of lead-capture forms. (HubSpot)
  • Here’s why you should stop taking Facebook quizzes: the maker of popular quiz apps on Facebook exposed the personal data of 120 million users. (The Verge)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/10 at 12:30 p.m.* – Making Smarter Sponsorship and Exhibitor Decisions

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/10 at 2 p.m. – Marketing, Membership and a View of the Digital Future for Associations (Association Chat)

Learn how to prepare your organization for digital transformation; where and how to leverage data in your operations; how to leverage digital marketing, especially to engage Millennials and Gen Z constituents; and the consolidation of technology in the association space and what it means for the industry. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Shiv Narayanan, VP of Growth at Personify and CMO of Wild Apricot by Personify


Tue 7/10 at 2 p.m. – PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

Learn a step-by-step process for developing a game plan to transition from being “just” another meeting supplier or planner to becoming an indispensable strategic partner to your event industry counterparts. Hear about new ways to empower yourselves and others to get rid of unnecessary roadblocks, focus on what makes you successful, and then capitalize on these new methods. 1 CMP credit. More info/register.

Host: PCMA

Presenter: speaker, trainer, and consultant Jan Spence


Wed 7/11 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 7/11 at 1 p.m. – Webinar Benchmarks Report 2018

ON24 looked at over 16,000 webinars to find out what really goes into the best webinars, and the results were surprising. Learn about best practices in webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits​. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24


Thu 7/12 at 12 p.m. – Chapters: Are They Worth the Effort?

Learn how to monetize the value of your geographic chapters and establish a more rational basis for the allocation of resources to support those chapters with the use of a ROI calculation template.

1 CAE credit. More info/register.

Hosts: Billhighway

Presenters:

  • Patrick Algyer, Director, Volunteer Relations, Global Business Travel Association
  • Peter Houstle, CEO, Mariner Management & Marketing LLC

Thu 7/12 at 12 p.m. – Simple Steps to Mitigate Monstrous Migration

Content migration is often one of the most time-consuming headaches of a web redesign or build, but it’s also one of the most critical elements of a successful site. Learn how to develop an effective redirect strategy that ensures the new website is optimized for search and users find the content they are looking for. More info/register.

Host: Beaconfire Red

Presenters: Krystee Dryer, Tech Lead and Senior Software Engineer, and Jen Boland, Analytics & Optimization Lead, Beaconfire Red


Thu 7/12 at 12:30 p.m. – Leadership at the Speed of Business

Organizational leaders talk about adaptability, innovation, and change as necessary components of their success. But what does it really mean to be adaptable in the 21st century when today’s stars can lose their value and relevance in a flash? Learn the five keys to successful adaptability and ideas about what they can do to stay relevant. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Rick Lochner


Thu 7/12 at 1 p.m. – From Policy to Performance: Ensuring Successful Teleworking (ASAE FBO Section Council Virtual Huddle)

In an environment where virtual employees are becoming the norm, it’s essential that your association is intentional around creating the right policy, framework and engagement for your teleworking team. Hear about best practices for creating a telework policy that reflects and helps thrive your culture as well as successes and lessons learned from other organizations along this journey. More info/register.

Host: ASAE FBO Section Council

Presenter: Heather de la Riva, SPHR, SHRM-SCP, sHRBP, Director of Virtual Outsourcing, Nonprofit HR


Thu 7/12 at 3 p.m. – ASAE Reston-Loudoun Idea Swap (Leesburg VA)

Join a discussion on creating a highly engaged workforce. Location: Leesburg VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Shira Harrington, founder, Purposeful Hire, Inc.


Tue 7/17 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 7/18 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 7/19 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

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