Christmas tree farm in North Carolina

‘Tis the season for ASAE Tech exhibitor emails. If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Most of these exhibitors are blowing their one chance to deliver something of value to their target audience’s inbox. Instead, they’re sending the same ol’ can’t-tell-one-from-another promotional schtick. Yawn. If you want to stand out and make a positive impression, read my advice about sending emails to ASAE conference attendees.

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Few of us cover the same ground so it makes for an interesting read.

If you plan to buy yourself a Windows touchscreen device for Christmas, check out what three DelCorians have to say about the pros and cons and much more of touchscreen laptops, convertible (hybrid) laptops and Microsoft Surfaces. What do you think, will they agree?

Want to read more? Shane Parrish of Farnam Street has some simple advice that’s surprisingly easy to follow.

My heart is aching for the people of Gatlinburg and the loss of lives, homes, businesses and beautiful forests. I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. It feels somehow wrong to watch the most frightening moment of someone’s life but since they filmed it, they must want us to understand what they experienced. Don’t plan on doing anything for a bit after watching this, it wiped me out.

Ok, on to the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 12/6 at 11 a.m.* – Website Design: Extreme Makeover Edition

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

Host: YourMembership

Presenter: Quinn Brady, vice president, customer success, YourMembership

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/6 at 1 p.m. – Out of the Mouth of Millennials

Millennials are the largest generation in U.S. history, so while they may not be a large portion of your membership today—they will be. What do Millennials think about being put under the microscope? And do they agree with the conclusions? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. More info/register.

Host: AssociationSuccess.org

Moderator: Jamie Notter, co-founder, WorkXO


Tue 12/6 at 1 p.m. – Personalization through Integration

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Chris Bonney, vice president of client experience, Vanguard Technology


Tue 12/6 at 1 p.m. – Membership Recruitment and Renewal Strategies

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. 1 CAE credit. More info/register.

Host: Marketing General, Inc.

Presenter: Tony Rossell, senior vice president, Marketing General, Inc.


Tue 12/6 at 2 p.m. – Leadership Lessons for Association Professionals (Association Chat)

This week’s chat dives into these questions: What does it take to be a leader today? Do you need to sacrifice your health, family and well-being? Is it all about the hustle? What are the most important things you need to know to fast-track yourself as a leader in your chosen industry? Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: JP Moery, president and founder, The Moery Company


Tue 12/6 at 3 p.m. – Professional Development (PD) Book Club

Join a discussion of Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka and Tim Ogilvie. More info/register.

Host: ASAE Professional Development Section


Wed 12/7 at 12 p.m. – 10 Tips to Measure Event Sponsorship

Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Find out how not to leave money on the table – the art of sponsorship event segmentation. 1 CMP credit. More info/register.

Host: EventMB

Presenter: Todd Uglow, assistant professor, UNLV’s William F. Harrah College of Hotel Administration


Wed 12/7 at 2 p.m. – Inbound Marketing: Why it Matters for Your Association

Are you struggling to capture the attention of your members? Do you feel like you’re constantly spamming your members with email after email? The single biggest problem with association marketing today is that it’s based on yesterday’s playbook. Consumer behaviors have changed—prospects and members are ignoring our traditional marketing tactics. Learn how to use inbound marketing techniques to drive non-dues revenue. More info/register.

Host: Grit Marketing

Presenter: Dave Martin, chief marketing officer, Aptify


Wed 12/7 at 2 p.m. – Best Practices for Content Migration Readiness

It’s critical to have a strategic long-term plan for your online video content. How will the content, CEUs and user information be stored? What’s your organization’s readiness to migrate to a new platform as technology and content needs evolve over time? The American Baseball Coaches Association shares their migration pain points and advice for preparing your organization for success. 1 CE credit. More info/register.

Hosts: PCMA and Calgary Telus Convention Centre

Presenters:

  • Jon Litchfield, communications & business coordinator, American Baseball Coaches Association
  • Brian Zambotti, director of client relations, Digitell, Inc.

Wed 12/7 at 2 p.m. – Music Licensing for Meetings & Events – Are You Playing Their Song?

Music is an integral part of conventions and meetings, whether incorporated during general sessions, in breakouts, at networking events or simply as background. Using music in a meeting setting will likely require a license fee. Learn why need to be licensed to play music, what your license covers, what happens if music is used without permission, and alternatives to music licensing. 1 CE credit. More info/register.

Hosts: PCMA and PSAV

Presenter: Michael Owen, managing partner, EventGenuity, LLC


Thu 12/8 at 1 p.m. – 2016 Learning Trends, 2017 Learning Forecast

As the year draws to a close, look back at key trends and developments that impacted learning in 2016 and look ahead to what you should be prepared for in 2017. Learn what implications these trends and developments have for your organization’s education offerings. 1 CAE credit. More info/register.

Hosts: Tagoras and YourMembership

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Tamer Ali, Stephen German, and Louise Platiel of YourMembership

Thu 12/8 at 1 p.m. – Tech Tools for Managing Virtual Teams

Find out how to keep up with staff working in different places and different time zones to make sure they’re getting the support they need and getting the job done; how to collaborate and build on each other’s ideas; and how to maintain a sense of shared vision and togetherness. More info/register.

Hosts: Idealware

Presenters:

  • Karen Graham, executive director, Idealware
  • Heather Martin, chief operating officer, Interfaith Family

Thu 12/8 at 2 p.m. – Secrets to Hybrid Conference Success: How to Pay For, Produce, and Promote an Online Conference

Hear about the business and production aspects of EMDR International Association’s successful hybrid annual conference, including how they funded the conference, what hidden challenges they faced, and what marketing tactics worked the best. More info/register.

Host: iCohere

Presenters:

  • Sara Sturtevant, EMDR International Association
  • Alex White, iCohere

Thu 12/8 at 2 p.m. – 2017 Hospitality Trends

From popular ingredients to the latest design features to hot technology for saving time and money, Andrew Freeman & Co.’s annual trend report covers what’s coming in the year to come. Hear about the report’s predictions for 2017, ideas for how meetings and events planners can bring these trends to life, and how they can translate to top line revenue increases. More info/register.

Host: Smart Meetings and Visit San Jose California

Presenter: Andrew Freeman, president, Andrew Freeman & Co.


Thu 12/8 at 2:30 p.m. – Member Data Collection – Surveys, Feedback & More
Whether you need to know more about members’ needs and expectations, assess educational programs, or identify the latest trends on compensation and benefits in your industry, an online survey can get you the information you need. Learn how to create effective and simple surveys that gather helpful information from your members. More info/register.

Host: Engage Software

Presenters:

  • Jeff Asadi, founder, Perception Solutions
  • Jason Stone, vice president of sales and marketing, Engage

Fri 12/9 at 1 p.m. – One and (not) Done: Getting More from Your Webinar

Learn how and why associations can become central to the learning habits of their members (and increase member value and engagement) by repurposing webinar content. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, chief creative officer, Walden Group


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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It's time for gratitude

Thanksgiving is a good time to start a daily habit of gratitude. Research scientists have lots to say about the positive impact of a daily gratitude practice. With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek, Science of Us, and Headspace.

Unlike other good habits, this one doesn’t take much effort, I can vouch for that. Every morning (okay, most mornings), I write down three things I’m thankful for. I do this in my Word doc journal, but you could do it in a notes app on your phone, in a real journal, or whatever fits into your daily routine. Try it, you’ll like it.

Now, a few good reads and listens from the past week…

One of the most thought-provoking and informative discussions I’ve heard lately was an Association Chat from a few weeks ago featuring association consultant and futurist, Shelly Alcorn. Listen in as Shelly and host KiKi L’Italien talk about disruption and the future of associations.

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members.

Planning an AMS selection/implementation or some other technology project? The experts at DelCor answer questions about scheduling IT projects, putting together a project team, and planning for project success.

And now for something completely different…I enjoyed this article about hypnosis from Aeon. The subtitle says it all: “Look into my eyes: the fantastical history, mysterious healing power and emergent neuroscience of hypnosis.”

Now on to the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/29 at 12 p.m.* – It’s All about the Experience, Nothing More

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. More info/register.

Host: MPI

Presenters:

  • Scott Lockey, managing director, partnerships, QuickMobile
  • Banks Holcombe, director, partnerships, QuickMobile

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/29 at 2 p.m. – ASAE’s Path Forward (Association Chat)

Find out how the leaders of the American Society of Association Executives (ASAE) anticipate working with the incoming presidential administration. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership
  • Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board

Tue 11/29 at 2 p.m. – The Future of Event Technology: 2017 Trend Watch

Explore what’s in store for event technology in 2017. Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. More info/register.

Host: BizBash

Presenters:

  • Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent
  • Grazia Mohren, vice president of marketing, BizBash Media

Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment

1 CAE credit. More info/register.

Host: HighRoad Solution


Wed 11/30 at 10 a.m. – Coffee, Tea, and PD!: Year in Review [Virtual] Holiday Party

The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. More info/register.

Host: ASAE Professional Development Section Council Engagement Committee


Wed 11/30 at 12 p.m. – Cybersecurity: How to Protect Your Association from Hackers, Thieves, and Black Hats

Learn about methods for enhancing cybersecurity within your association and safeguarding your members’ confidence. Find out how to audit your infrastructure and cyber vulnerabilities. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. More info/register.

Host: Aptify

Presenter: Josh Hiller, white hat hacker cybersecurity expert and lead innovation engineer, Aptify


Wed 11/30 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. More info/register.

Host: ASAE Small Staff Association Professionals


Wed 11/30 at 1 p.m. – 4 Easy Ways to Generate Non-Dues Revenue

Learn how you can increase the flow of non-dues revenue into your association with four ready assets you can tap: marketing and membership lists, conferences and exhibitions, conference and exhibition content, and “non-endemic” event sponsorships. More info/register.

Host: OpusDX by Digitell

Presenters:

  • Bob James, The New Hughes Group
  • David James, Bethesda List Center
  • Randy Lieberman, Foundation Marketing Group
  • Steve Parker, Digitell, Inc.
  • Michael Hart (moderator), Michael Hart Associates

Wed 11/30 at 1 p.m. – Partnering with CVBs, DMOs, and Tourism Offices for Outstanding Events

Discover how five meeting planners have benefited from the unique services offered by CVBs, DMOs and Tourism offices. Learn how to boost your on-site staff at little or no charge, what questions to ask CVBs to discover the benefits they provide, and tips from planners who have worked successfully with CVBs. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh, MA, CMP, CMM, chief strategist, Bonnie Wallsh Associates


Wed 11/30 at 2 p.m. – Should You Beware the New Meetings Block Buster?

Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Learn about the disconnect between how planners think their attendees are booking and what’s really happening; what event accommodations challenges are on the rise, and how to get on top of them; and the up- and downsides of making peer-to-peer accommodations providers your next best frenemy. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Dianne Davis, meetings and marketing consultant, Owner, Tulnet
  • Jim McCaul, director of communications, Destination Marketing Association International
    Barry McDonald, vice president of sales & marketing, onPeak
    Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet

Wed 11/30 at 2 p.m. – Getting What You Deserve

Learn how to successfully negotiate your next pay raise by using Convene’s Annual Salary Survey results and tips from negotiation experts featured in Convene. 1 CE credit. More info/register.

Host: PCMA

Presenter: Michelle Russell, editor in chief, Convene Editorial


Thu 12/1 at 2 p.m. – Maximize Your Event’s Sponsorship Potential

Learn how sponsors assess the value of event sponsorships. Get tips for pitching sponsorships. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. More info/register.

Host: Successful Meetings


Thu 12/1 at 5:30 p.m. – ASAE Collaborate Happy Hour (Washington DC)

Members of ASAE Collaborate’s Communications, Marketing and MMC communities are invited to a holiday happy hour. More info/register.

Host: ASAE Communications Section Council’s Collaborate Subcommittee

Sponsor: Hawai‘i Visitors & Convention Bureau


Fri 12/2 at 3 p.m. – Personalizing Email and Web Experiences

1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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I need webinars not a turkey on my head!

I was wondering why there are so few webinars next week, and then it dawned on me – it’s Thanksgiving week! What? Already? I’m glad I figured that out before scheduling work for myself on Thursday.

To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Orbit Media provides 40 “painless tactics” for improving your website so you can hold on to visitors and move them along a path to action. Usually I ignore listicle posts with this many tips – I can only take in so much – but this one is a winner. Make a checklist out of it, get with your team and start working on them one by one.

Nag nag nag, yes, I’m always nagging you about cybersecurity. It’s for your own good! But watch, one of these days, I’ll be the one to get hacked. It’s inevitable. If you’re not using a password management app to help you generate and store strong passwords, you’re asking for it. And for goodness sakes, back everything up on a daily basis, just in case you’re hit by ransomware – but that’s a whole other topic.

Don’t be perplexed by SEO. Google’s mysterious algorithms have become human-centric: they reward high-quality, relevant content. Good writing is the most important factor (ahem) – that along with the five website fundamentals described by HighRoad Solution in this post about low-hanging SEO fruit.

I love combining a conference with a vacation. In September, after a few days in Phoenix where Jim had a conference, we headed north to Sedona for a few days of hiking. Two trips for the price of one! Planning a conference at the same time as a festival sounds like a winner idea to me, especially in a city like Montréal – haven’t been there since a trip with my high school French Club. I’d say I’m overdue.

Thanks to MemberClicks for including me in their list of 11 essential Twitter accounts for association professionals and for including a shout-out to Association Brain Food.


I’ve moved on to a few new books. I’m reading my fourth Jane Austen this year, Mansfield Park. I never tire of reading her and this is a new one for me.

My current non-fiction read is Notorious Victoria: The Uncensored Life of Victoria Woodhull – Visionary, Suffragist, and First Woman to Run for President. I always knew about Elizabeth Cady Stanton, Susan B. Anthony and Lucretia Mott, but never Victoria Woodhull – what a character!


Now on to the list of this week’s free webinars and learning events. It won’t take you long to read. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 11/21 at 2 p.m.* – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/22 at 1 p.m. – Attendee Engagement Crash Course

Attendees are often distracted during sessions, hesitant about networking, or don’t have the opportunity to share feedback or get involved. Find out how leading conferences create valuable networking experiences and get attendees to participate. Discover ways to properly measure attendee engagement and satisfaction. More info/register.

Host: Bizzabo

Presenters:

  • Sean Holladay, co-founder and chief marketing officer, Crowd Mics
  • David Epstein, content marketing manager, Bizzabo

Tue 11/22 at 2 p.m. – Association Chat

I don’t know what KiKi has planned for Tuesday. You can find out by following her on Twitter or Crowdcast (where Association Chat is broadcast each week) or by following Association Chat on Twitter or Facebook.

Host: KiKi L’Italien, founder, Amplified Growth

Update: The topic is Tech Investments & Associations – What You Need to Know with guest Rob Wenger, CEO, Higher Logic. Will he wear his famous love-it-or-hate-it orange jacket? Check out the full description on the Association Chat site.


Wed 11/23 at 12:30 p.m. – Making Meetings & Conferences Safe and Welcoming

Most meeting producers are generally unaware of how often harassment occurs at their meetings. Explore this issue in an interactive 20-minute live chat using Slack. More info/register.

Organizer: Lucas Cioffi and ASAE

Facilitator: Sherry Marts, consultant and coach, S*Marts Consulting


Thu 11/24 at 12 p.m. – How to Use Snapchat

If you rather figure out snaps than celebrate Thanksgiving, check out this class from CreativeLive. It’s only free when it airs on Thanksgiving Day, otherwise it’s $59 on demand, so you’re going to have to decide between filters and feasting. More info/register.

Host: CreativeLive

Presenter: Joel Comm, chief executive officer, InfoMedia


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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I receive a wee bit of compensation via Amazon Associates links — thanks for your support.

My favorite president

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast, Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. If you’re a fan of American history, you’ll love this podcast.

I subscribe to dozens of podcasts and normally don’t listen to every single episode, like I do with Presidential. Since I love to cook, America’s Test Kitchen Radio is another favorite.

If you love good interviews, check out The James Altucher Show. This guy must read a book a day. He’s quite an enthusiastic and curious character as well as a self-described “interrupter.”

That’s it for my recommendations. I haven’t been reading as much this week, but even so, nothing stood out as exceptional. I’m sure I missed a dozen great reads but that’s life.

Now on to the list of this week’s free webinars and learning events. But first: if your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/15 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends

Get a preview of the future per MPI’s most recent Meetings Outlook research and discuss the trends most affecting you and your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. More info/register.

Hosts: MPI, IMEX Group and MGM Resorts International

Presenter: Jessie States, CMM, manager of professional development, MPI

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/15 at 12 p.m. – Ask the Insurance Nerds: Cyber Security 

Get answers to your cyber security insurance and risk management-related questions about website publishing liability, security breach liability, replacement or restoration of data, and regulatory proceedings, public relations, or security expenses. More info/register.

Host: ASAE Business Services

Presenters:

  • Michelle Evans, assistant vice president, Aon Affinity and Aon Association Services
  • Eric Johnson, vice president, Aon Affinity and Aon Association Services
  • Pam Townley, vice president/cyber – tech product manager, ASAE Business Services, Inc.

Tue 11/15 at 12 p.m. – The Event Planner’s Guide to SEO

Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Understand the critical components of high-ranking websites, how to conduct organic search keyword research, and how to build a portfolio of back links that can improve search rankings. More info/register.

Host: Bizzabo


Tue 11/15 at 1 p.m. – Insights from the Global Engagement Index 2016:  Strengthening Member & Customer Relations Globally

The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. More info/register.

Host: MCI Group

Presenters:

  • Renata Lerch, deputy managing director, American Society for Quality
  • Elisa Pratt, chief global member engagement officer, ASIS International

Tue 11/15 at 2 p.m. – 4 Hot Technology Trends Driving Change in Events Today

Keep up with the exciting tech disrupters that planners are adopting to bring engagement and productivity to their meetings and conferences: beacon technology, drones, Snapchat, and augmented/virtual reality. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Christine Hilgert, CMP, senior vice president of meetings, Meeting Expectations
  • Brandt Krueger, educator, speaker and consultant specializing in the field of event technology
  • Kelly Treadway, marketing and social media strategist, EventCurious
  • Sue Pelletier (moderator), editor, MeetingsNet

Tue 11/15 at 2 p.m. – 10 Secrets for Creating Great Webinar Content

Webinars have become the most important tool marketers have for generating leads and driving sales. But many companies struggle with creating enough high-quality content to produce a steady pulse of webinars to drive demand generation programs. Learn tips for creating great webinars for each stage of the buying cycle from existing and outside content, and developing themes from scratch. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president of content marketing, ON24


Tue 11/15 at 2 p.m. – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Tue 11/15 at 3 p.m. – DC Small Association Forum for Executives (Washington, DC and conference call)

This roundtable is a free-flowing discussion around the most pressing issues facing executives with 9 or fewer employees. More info/register.

Host: ASAE Small Staff Association Committee

Facilitator: Shira Harrington, chief engagement officer, Purposeful Hire, Inc.


Wed 11/16 at 12 p.m. – Chapter Dashboards, Part 3, Data Utilization: How to Share & Leverage Your Data

Understand and reflect on how data is shared in your organization, how data is used to make decisions, and how the data you already have can be valuable to yourself or other decision makers. More info/register.

Host: BillHighway

Presenter: Kyle Bazzy, director of growth, BillHighway


Wed 11/16 at 12 p.m. – Monthly Certified Meeting Professional (CMP) Information Session

Learn what the CMP Program is, how to apply for the CMP exam, what the exam tests, and how earning the CMP designation will help advance your career and leverage your knowledge. More info/register.

Host: Convention Industry Council


Wed 11/16 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 11/16 at 1:30 – Associations Tableau User Group (Washington, DC)

Connect with other association professionals using Tableau and learn about the latest best practices and tips in Tableau. More info/register (before 11/14).

Organizer: Tori Liu, vice president, Association Analytics

Presenters:

  • Julie Boles, business strategist / data bard, icimo
  • Tamsen Haught, business intelligence analyst, Association Analytics
  • Katherine Matthews, database manager, Entomological Society of America
  • Guillermo Ortiz de Zárate, director, information systems, NCARB
  • Chris Thompson, director of research and evaluation, BoardSource

Wed 11/16 at 2 p.m. – Lean Six Sigma for Event Planners – Part II

Lean Six Sigma is a combination of identifying waste and reducing variation in a process to deliver a product or service to a customer consistently. This webinar will give you a better understanding of Lean Six Sigma and how to use it in event planning. More info/register.

Host: Pathable

Presenter: Rob Wilson, president, Meeting Evolution


Wed 11/16 at 2 p.m. – Playing by the Rules: Creating an Effective Volunteer Handbook

Learn how to evaluate your existing handbook, create a living document that helps both paid and volunteer staff be better informed and know what’s expected of them, deal with challenging volunteers, and create a stronger framework for your volunteer engagement program. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 11/17 at 11 a.m. – Research Findings on the State of Sustainability in the Meetings Industry

Hear the results of a study on the state of sustainability in the meetings industry and learn how to use benchmarks for comparison with your sustainable practices. Understand how organizations that are focused on sustainability can strengthen their positions. Learn how to use the research findings to demonstrate the business value of sustainable events. More info/register.

Host: Green Meetings Industry Council


Thu 11/17 at 12 p.m. – An Industry in Flux: Meetings after the U.S. Presidential Election

How does the outcome of the U.S. presidential election affect our meetings and our industry moving forward? Join this town hall discussion to talk through what the future of U.S. meetings may look like given the result of the election. More info/register.

Host: MPI

Presenter: Jessie States, CMM, manager of professional development, MPI


Thu 11/17 at 12 p.m. – Digital Planning Priorities

Digital transformation is rarely front and center. Learn how to manage the conflict between operational priorities and digital implementation so you can figure out what gets updated (and funded) next; where mobile apps, marketing automation, and CRM fit in, and how all of these can be used to build competitive advantage. More info/register.

Host: 108|ideaspace


Thu 11/17 at 1 p.m. – Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. Learn Tagoras’ time-tested process for selecting an LMS and the pitfalls to avoid. 1 CAE credit. More info/register.

Hosts: Tagoras and Avilar

Presenters:

  • Jeff Cobb and Celisa Steele, founders, Tagoras
  • Thomas Grobicki, CEO, Avilar

Thu 11/17 at 2 p.m. – Personalization: The Ultimate Tool for Creating a Competitive Advantage

Customers and website visitors are continuing to demand relevant customer experiences in every part of the buyer’s journey…and beyond. Find out why personalization is important, how personalization works, what it can do for your organization, and see examples of how it can be used, including the types of technologies that enable it to work. More info/register.

Host: BlueBolt

Presenter: Christopher Risner, chief strategy officer, BlueBolt


Thu 11/17 at 2 p.m. – Let’s Get Together: Leveraging Online Communities to Drive Member Engagement

Associations have a unique opportunity to benefit from the social media and digital movement by driving member engagement through robust online communities. Explore emerging perspectives from Abila’s membership study, including the top ways to attract Millennials, keep Gen Xers, and engage Matures. Learn how to optimize your communities, measure your success, and fine-tune for even better engagement. 1 CAE credit. More info/register.

Host: Abila

Presenter: Andy Steggles, president and chief customer officer, Higher Logic


Thu 11/17 at 2 p.m. – Emerging Global Threats to Have on Your Radar

Event organizers need new competencies and strategies to keep their participants safe from risks such as terrorism, extremism, espionage, organized crime and cyber security. Walk away with a new awareness around global threats and tips on how to help mitigate them. CE credit. More info/register.

Host: PCMA and Dallas CVB

Presenter: Jakob Scharf, former director general, Danish Security and Intelligence Service


Thu 11/17 at 2 p.m. – Writing Accurate and Useful Volunteer Position Descriptions

Learn the basics of what should be included in a position description and how accurate and up-to-date position descriptions can help you recruit, train and retain volunteers. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 11/17 at 2 p.m. – Getting Full Value from Media Data

Re-think your data strategy to improve strategic operations, attract advertisers and unlock new revenue streams. Explore the stages of this progression and the ways that thinking differently about data can impact not only business lines, but also the balance sheet itself. More info/register.

Host: Folio and GoodData

Presenters:

  • Marcin Grobelny, senior manager, strategy and analytics, GoodData
  • Tony Silber, vice president, Folio

Thu 11/17 at 4 p.m. – Is Dropbox Your Next File Server?

Take an in-depth and hands-on look at the pros and cons of using Dropbox as a cloud-based replacement for your file server.  Hear the many caveats and lessons learned from helping dozens of nonprofits implement Dropbox as a primary file sharing solution, and comparisons with SharePoint and other cloud file servers. More info/register.

Host: Community IT Innovators

Presenter: Steve Longenecker, director of IT consulting, Community IT Innovators


Fri 11/18 at 12 p.m. – Inbound LunchBunch: Gaining New Leads through eBooks

Learn the fundamentals of inbound marketing and dive deeper into using eBooks to generate new leads. 1 CAE credit. More info/register.

Host: HighRoad Solution


Fri 11/18 at 1 p.m. – Are You Designing Webinars Worth Watching?

“Worthy-of-your-time” webinars are purposefully designed using research on how the brain acquires knowledge and specifically what motivates adult learners. Begin your journey into the world of instructional design to learn why you want to: make your audience feel uncomfortable, NOT tell attendees everything, give your SME a different role, and make more problems than offer solutions. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, chief creative officer, Walden Group


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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George Washington by Charles Willson Peale, 1776>

I know how you feel, ugh, thank god it's almost over.

The ugliness of this election has certainly caused a lot of boozing. Bribing? Not touching that one. And brawling? I guess we’ll see. But the title of this post doesn’t refer to the election tomorrow, I’m talking about the wild elections of the past. Things could be worse, folks.

Boozing it up with George

Election Day is a serious affair now, but back in the 18th century, the words “political party” had a double meaning. George Washington was 24 years old when he first ran for a seat in the Virginia House of Burgesses. But the best president ever didn’t follow the standard election practice of his day: “swilling the planters with bumbo,” that is, getting plantation owners drunk and happy with tankards of rum, water, sugar and nutmeg.

Election campaigns were a booze fest back then. Washington lost that first time and learned his lesson. Two years later, his supporters distributed 144 gallons of rum, punch, hard cider and beer—about half a gallon for every vote he received. He won.

Why Tuesday?

Back in the 1840s, the U.S. was an agrarian society. Farmers needed a full day to travel to their county seat to vote. Since market day was Wednesday in most towns, that day didn’t work. Sunday, the Sabbath, was also ruled out.

Tuesday ended up being the most convenient day to vote for most people. Now, not so much. In 1845, Congress designated the Tuesday after the first Monday in November as Election Day. Since then, several in Congress have attempted to make Election Day a federal holiday or move it to the weekend, but their bills never made it out of committee or died on the House floor. Can’t we just vote all these bums out and start over?

Election Day 1815

Political feasting

Election Days were boisterous affairs in the 19th century with barbecues, bonfires and parades that extended for miles. Political parties tried to outdo each other to secure the favor of voters.

During the 1860 presidential election, Democratic supporters of Stephen Douglas held a “Grand Political Carnival and Ox Roast” in New York City. Unfortunately, only one ox, sheep, calf and hog were on the menu, not nearly enough for the 30,000 people who showed up and waited hours for their promised meal. Pandemonium broke out and the barbecue ended in bedlam. Douglas lost that election to Lincoln.

The Republicans were more successful caterers in 1876. 50,000 people spent the afternoon and evening in a Brooklyn park feasting on barbequed oxen sandwiches. The New York Times called it “one of the most magnificent affairs of the kind ever held in this neighborhood.”

Secret ballots

In the 18th and 19th centuries, voting was a public act. Voters announced their choice to the courthouse clerk. Later, political parties used color-coded ballots. Voters selected the ballot they wanted and cast it in front of watching eyes. The campaigns could see who was and who wasn’t voting for them—a situation conducive to bribes and threats.

To reduce voter fraud, cities and states started to adopt the secret ballot, beginning with Louisville, Kentucky in 1888.

Boss Tweed of Tammany Hall

Brawls for the ballot box

City political machines (organizations), such as Tammany Hall in New York City, didn’t stop at bribery. They rounded up cronies who threatened people with violence if they didn’t vote for their candidates. In 1853, supporters of the Tammany Hall Democrats and the Know-Nothing party got into a huge brawl. Buildings were set on fire, ballots were destroyed, and the Tammany Hall slate won the election.

Votes for sale

Ballot fraud and bribery was a given back in the 19th century. Parties found all kinds of ways to steal elections:

  • Securing the votes of dead people.
  • Requiring literacy tests for some voters and not for others.
  • Giving pre-printed ballots to illiterate voters.
  • Hiding extra illegal ballots inside a single ballot.
  • Quickly naturalizing citizens in return for a promised vote.
  • Closing polls early when a vote was going their way.

A new election vocabulary developed. ‘Repeaters’ voted several times in disguise. Groups of ‘colonizers’ were paid to vote in precincts where the party was losing. ‘Floaters’ sold their votes to the highest bidder.

‘Cooping’ was another common practice. Campaign workers used food and alcohol to lure drunks and other down-and-out men into basements and backrooms where they were trapped like ‘chickens in a coop.’ On Election Day, they got them drunk again and toted them around to several polling places where they voted for the ‘correct’ candidates.

Waiting for the returns

Tomorrow night, political pundits will call elections and announce winners as soon as precincts close. But, when Lincoln won the election of 1860, it took six days for the Pony Express to deliver the news from a fort in Nebraska to a fort in Nevada.

The 1904 presidential winner was announced by The New York Times with a searchlight atop its building in Times Square. The light pointed west when Teddy Roosevelt was reelected, instead of east if his opponent Alton Parker had won. Since then, the lights haven’t stopped shining in Times Square.


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Public domain images by Edgar Degas (Absinthe), John Lewis Krimmel (Election Day 1815) and Thomas Nast (Boss Tweed)

association webinars and learning events

Where did the day go? How many times have you asked yourself that? I just did when I looked at the time, yikes. Usually that means I’ve been in that wonderful flow state, that’s a good thing. But it also usually means I got a late start on the day, not so good. The only problem with flow is when I forget to set a timer to get up every 30 or 40 minutes to stretch my legs and get some fresh air. Feeling creaky.

Before I get to the list of webinars, how about some good reads?

I’ve always been interested in how people develop habits, and how associations can encourage members to build “association habits” – participating in an online community, checking an app, reading a blog, or whatever action ties the member more tightly to the association.

Habits have been a hot topic on the best-seller list, first with Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business (a good read), then Gretchen Rubin’s Better Than Before: Mastering the Habits of Our Everyday Life (still in the bookcase), and now Nir Eyal’s Hooked: How to Build Habit-Forming Products.

Eyal recently wrote an article about two companies that used content and community to hook customers and turn them into loyal, repeat-visitor fans. Associations have what it takes to do the same.

If you’re not completely sure what LinkedIn is up to lately, you need to read this article about LinkedIn Learning. Remember, Microsoft owns LinkedIn now so you can imagine the money being poured into this new professional development platform. All I’m saying is, associations beware. And don’t let them steal your business!

Check out the recent series of posts about cybersecurity on DelCor’s blog covering two-factor authentication, ransomware, web server hacking and third-party network access. This is need-to-know information for everyone, especially those of you in leadership positions. Don’t be complacent about security. Don’t assume it’s being handled. Educate yourself. It’s not a question of if it will happen to you, but when.

By the way, more people now access the web via mobile than desktop, but you knew that already, didn’t you.

Now on to the list of this week’s free webinars and learning events, it’s a long one. But first: if your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/8 at 12 p.m.* – Wi-Fi That Works

With the increase in use of mobile apps, session streaming and press coverage, a failure of Wi-Fi or network support can be catastrophic for meetings. Learn the factors involved in offering the appropriate Wi-Fi for your event. Receive a powerful set of questions to improve your Wi-Fi experiences moving forward. More info/register.

Host: MPI

Presenter: Dave Bishop, owner and president, ShowNets

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/8 at 2 p.m. – Associations Aren’t Doomed (Yet) and Here’s Why (Association Chat)

There are plenty of “the sky is falling” naysayers talking about the association industry, but for some future-focused folks hope springs eternal.

And, there’s research and trends to support this position. Hear about the systemic, technological and cultural changes that are on the horizon and how they could affect your association. Find out why one association thought leader looks defiantly at grim forecasts and explores an alternate prediction for the future…if associations will listen. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Shelly Alcorn, CAE, founder, Alcorn Associates


Tue 11/8 at 2 p.m. – Social Media and Volunteer Engagement

Learn how to include social media in your volunteer recruitment and retention plans. See examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Tue 11/8 at 2 p.m. – Improving Contract Negotiation Skills: Getting to “Yes”

Discover the strategies and approaches that will create an agreement that works for planners and suppliers. Learn how to think critically about contract negotiation to create clauses that are reasonable and enforceable. More info/register.

Host: Smart Meetings and Top Golf Las Vegas

Presenter: Lisa Sommer Devlin, attorney, Devlin Law Firm P.C


Wed 11/9 at 12 p.m. – Chapter Dashboards, Part 2: Gather, Rather Than Hunt for Your Data

Learn about tools and techniques for identifying the status of current chapter data processes. Understand what steps you can take to improve the data gathering process. Find out what tools other organizations are using – tools that are better than Excel. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Wed 11/9 at 12 p.m. – Architecting Your Event for Success. Better Experience = Better Events
Relying on best practices can lead to a sense of “better sameness.” Boring. Learn how to engage and motivate your attendees by applying experience design principles based on neuroscience. Understand the phases of the guest journey, and experience journey-mapping and guest-centered design. 1 CMP credit. More info/register.

Hosts: EventMB and Bizzabo

Presenter: Greg Bogue, vice president of experience design, Maritz Travel Company


Wed 11/9 at 1 p.m. – Special Post-Aptify Webinar

<Don’t know much about this yet – will fill in the details when I get them.> 1 CAE credit. More info/register.

Host: HighRoad Solution


Wed 11/9 at 1 p.m. – Digital Maturity for Associations and Nonprofits

Hear about digital marketing technologies and platforms your association can use to attract, engage and educate members online. Learn how to achieve digital maturity to improve organizational value and enhance member experience and satisfaction. More info/register.

Hosts: [A] and Kentico

Presenter: Cruce Saunders, founder and principal of [A]


Wed 11/9 at 2 p.m. – Taking Your Medical Meeting Global

Learn how to strategize, what to do and what to be mindful of if you’re planning a medical meeting abroad. You’ll find out how to recognize if your reason to go global is valid, understand how to budget for an international meeting, and pinpoint the major differences in planning a meeting globally versus domestically. CE credit. More info/register.

Host: PCMA

Presenter: Terrance Barkan, CAE, chief strategist, GlobalStrat


Wed 11/9 at 3 p.m. – Collateral Show and Tell: Simplify Your Mission, Vision and Brand (Silver Spring MD)

This interactive session will focus in on your organization’s why, build a custom value bank, and establish a filter for branding, communication, marketing and activities. Receive feedback on your marketing materials for membership or events, publications or pages from your website. More info/register.

Host: ASAE Aspiring Executive Leaders

Facilitator: Lauren LeMunyan, ACC, CPC, owner, Lauren LeMunyan Coaching


Thu 11/10 at 12 p.m. – 401(k) Risks 101: Be Aware, Be Prepared

Many employers that sponsor 401(k) plans are unaware of the duties and responsibilities required of them and the related risks they need to manage. With ERISA litigation increasing even for small plans, this webinar series is designed to educate plan sponsors so they don’t fall asleep at the switch. More info/register.

Host: ASAE Retirement Trust

Presenters:

  • David Levine, principal, Groom Law Group
  • Lou Novick, president, The Novick Group

Thu 11/10 at 12 p.m. – Best Practices for Working in Korea (Washington DC)

Hear from a diverse group of association professionals who have done business in South Korea. Topics will include meeting planning, finding local partners, and setting up offices or chapters. Experts will also identify the common pitfalls you should know before you go. 1.5 CAE credits. More info/register.

Hosts: ASAE and Korean Tourism Organization


Thu 11/10 at 1 p.m. – Brightfind World Usability Day (Silver Spring MD)

This half-day summit will help you provide constituents visiting your website with an incredible user experience. Learn about web usability and accessibility. Leave with actionable ideas for improving your site and your web strategy. More info/register.

Host: Brightfind


Thu 11/10 at 1 p.m. – Going Beyond Webinar Basics Part 2: Best Practices Case Study

Go behind the scenes of the ULD Studio webinar series to see tips for turning basic webinars into engaging learning sessions in action. More info/register.

Host: iCohere

Presenter: Taylor Lambert, CVEP, iCohere Client Solutions


Thu 11/10 at 2 p.m. – How Engagement Scoring Can Bring You Closer to Your Members

One of the challenges that associations face is consistently providing unique benefits to an increasingly diverse member base. Engagement Scoring can help, by keeping track of the interests, actions, and needs of each individual member. More info/register.

Host: Real Magnet


Thu 11/10 at 2 p.m. – Where Do I Go From Here? Engage Volunteers in New Ways

This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 11/10 at 2 p.m. – Maximize the Power of Inclusion and Engagement at Your Meetings

Due to recent research in neuro-science, we now know that everyone has bias, and our daily decisions are impacted by them without our awareness. Examine and reframe your approach to diversity, inclusion and attendee engagement at your next meeting. You will explore what bias is, why it is necessary in our lives, and how unconscious bias impacts productivity, team performance and bottom-line business results. 1 CMP credit. More info/register.

Host: Washington Speakers Bureau

Presenter: Lenora Billings-Harris, CSP


Fri 11/11 at 3 p.m. – Thought Leadership as a Differentiator

Hear why so many brands invest in thought leadership to differentiate themselves from competitors. Learn how associations can harness these lessons to set themselves apart and use thought leadership to not only support their mission but also to increase top line growth. More info/register.

Host: HighRoad Solution

Presenter: Jerry Rackley, chief analyst, Demand Metric


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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<Creative Commons licensed photo by Jennifer Bradford>

I receive a wee bit of compensation via Amazon Associates links — thanks for your support.

free webinars and learning events for the association community

Before we get to this week’s webinars and etcetera, how about some reading suggestions?

Roger C. Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” Have you read any of them?

Reading a new post by John Hagel, I was reminded of the new role for associations I wrote about in How Associations Can Transform Higher Education. Hagel says there’s an unmet need for trusted talent advisors:

“…an overall orchestrator of specialized services, driven by a deep understanding of our overall needs and aspirations…[who would] connect us with a small community of people who are in a similar context and driven by similar passion so that we can learn faster by sharing our experiences, holding each other accountable and encouraging each other when unexpected obstacles arise.”

Could this be another role for associations?

I’m satisfied with my life but I’m also never satisfied with my life, do you know what I mean? I wade through a lot of self-improvement crap out there and only occasionally find a good nugget, like this article by Benjamin P. Hardy. The advice isn’t what you ordinarily see, so it’s worth some reflection.

Here’s what else I’m reading, never just one book, of course:

What are you reading?

Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey, please do. The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. The size or budget of your association, and whether you use or don’t use social technologies, doesn’t matter.

Here’s the list of this week’s free webinars and learning events – only seven of them, quite a contrast to last week’s 21. If your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC)

Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. More info/register.

Hosts: EventBank

Presenters:

  • Shashi Bellankonda, chief marketing officer, Surefire
  • Jonathan Murray, chief technology officer, DPrism
  • Kelly Rogan, vice president, business, Social and Loyal

*All times are Eastern Daylight Saving Time unless otherwise noted.


Tue 11/1 at 2 p.m. – Demystify Innovation at Your Association (Association Chat)

The new Association Industry Innovation Research Study sponsored by the National Business Aviation Association and conducted by Amanda Kaiser will help make your innovation path far less complex and risky, and much more successful. We’ll debunk the common innovation myths that get us stuck and talk about how the most successful associations are innovating. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests: Amanda Kaiser, founder, Smooth the Path


Wed 11/2 at 1 p.m. – It’s a Match! What Online Dating Can Teach Event Planners About Networking

Despite the prevalence of digital technology onsite, many event organizers still rely on outdated analog formulas to enable networking. With today’s attendee engagement tools and proven strategies employed by online dating companies, you can empower participants to better navigate your events, and make more meaningful connections along the way. More info/register.

Hosts: MeetingsToday & Cvent

Presenter: Kevin Yanushefski, product marketing manager, Cvent


Thu 11/3 at 8 a.m. – Solutions to Engaging Millennials in Associations (New York)

Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. More info/register.

Hosts: EventBank

Presenters:

  • Bryan Rutcofsky, vice president, sales, small business & partnerships, Yext
  • Nicole Fealey, previous director, people & culture, Birchbox

Thu 11/3 at 1 p.m. – Surprisingly Simple Tips to Ensure You’re Sourcing High-Quality, Original Conference Content

Bringing together the brightest minds at your conference year after year is crucial to its success, but it’s no easy task. Incomplete submissions, a flood of technical support requests, and plagiarism risks are commonly experienced issues that can compromise program quality. Learn the steps to running an abstract management process that increases submitter compliance, provides more effective peer review, and is simpler to manage. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Sean Lawler, product director of digital services, Omnipress


Thu 11/3 at 3 p.m. – Tap Your App: Benefits, Concerns, and Curiosities about Mobile Conference Apps (Loudoun County VA)

Learn how to select an app provider, how to motivate attendees to use it, and whether it is a productive tool from an organizer’s perspective. We’ll review the various features, trends, differences between various mobile app providers, privacy/security, pricing, registration integration, gamification, and more. 1 CAE credit. More info/register.

Organizer: ASAE Greater Washington/National Capital Community

Presenter: Phil Rappoport, vice president, sales & marketing, AgendaPop


Fri 11/4 at 3 p.m. – Gaining New Leads through eBooks

For many organizations, digital marketing is a new undertaking. Associations want to know how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help your organization evolve fully into digital. 1 CAE credit. More info/register.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Charlie Lyons-Pardue.

I receive a wee bit of compensation via Amazon Associates links — thanks for your support.