The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

How do you manage if you’re an education department of one? How does any association professional juggle everything on their to-do list? Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog.

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market.

New member engagement programs work, and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article.

From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it.

Some quick hits before we get to this week’s list of free webinars:

  • Top 20 association membership blogs – thanks for including this one! (SmartThoughts)
  • 71% of marketers use personalization in marketing, and 8 in 10 of them see results. (Marketing Charts)
  • Nine ways to convert webinar leads into sales. (HubSpot)
  • The difference between AI and machine learning explained. (The Next Web)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition

Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Speakers include winners in five categories: Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. More info/register.

Host: ASAE Marketing Council Section

Presenters:

  • Steve Suhm, Marketing Director, Association of Equipment Manufacturers Headquarters
  • Andrea Falzarano, Director, Association Governance Operations, American Speech-Language-Hearing Association
  • Destinations International (information provided by Melissa Cherry, Chief Operating Officer)
  • Tracy Vanneman, Former Sr. Manager-Business Development, Society for Industrial and Organizational Psychology (currently Partnership Sales Manager, Council of Engineering and Scientific Society Executives)
  • Erica Klinger, Director, Marketing, Association for Accessible Medicines

*All times are Eastern Daylight Time unless otherwise noted.


Mon 12/10 at 2 p.m. – Best Practices in eLearning for the Accidental Instructional Designer

Learn about building a more intentional eLearning career. Hear tips for better eLearning design, including a look at learning models, getting the tone right, and creating more meaningful interactivity. See examples of eLearning courses, and get ideas and inspiration to take back to your own projects. More info/register.

Host: UCI Division of Continuing Education

Presenter: Cammy Bean, Senior Solutions Consultant with Kineo


Mon 12/10 at 2 p.m. – Q and A: How Can Nonprofits Utilize Remote Tech Support?

Remote technicians now can resolve nearly any day-to-day technical problem, so nonprofit organizations can focus on their mission activities and not technical emergencies. When does it makes sense to leverage this resource? What are the best practices for relying on tech support? Hear advice and stories on how other organizations are finding success. More info/register.

Host: TechSoup

Presenters:

  • Matt Jung, Director of Program Development, TechSoup
  • Clancey Dollard, Director of Service Delivery, Bask

Tue 12/11 at 10 a.m. – Secrets Every Marketer Should Know After GDPR

It’s been 6 months since GDPR came into force and it has changed the way we use data both as businesses and marketers. Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. More info/register.

Host: WorkCast

Presenter: Stewart Kibby, CEO, WorkCast


Tue 12/11 at 2 p.m. – The Real Truth About Success: What The Most Influential Do Differently (& Why They Won’t Tell You)

Find out what a decade of research reveals about what makes the leaders of top-performing organizations so effective. (Hint: It’s not what you’d expect.) This Association Chat interview with Garrison Wynn will go beyond best practices. Garrison likes to take a realistic look at the influence you’ll need to make sure your knowledge and hard work deliver the results you want. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/11 at 2 p.m. – Member Retention Best Practices: Keeping Members Around for the Long Haul

From the moment your members click the “join” button to the day their membership is set to expire, they’re deciding if they’ll stay or if they’ll go. How do you get them to stick around and make them feel as if they can’t afford to leave? Learn how to nurture relationships with your members year-round and convey the value of membership. Get practical tips for driving member renewals. More info/register.

Host: Your Membership


Tue 12/11 at 2 p.m. – Lecture vs. Engagement: Implementing Various Session Formats to Promote Diverse Learning

Explore assorted session formats to experiment with in order to support different types of learning while keeping each individual actively engaged. Identify your organization’s current preferred method of delivering content. Explore adding a digital learning tool to your session to measure engagement or knowledge retention. Differentiate preferred learning formats of multiple generations to bridge the gap. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Joe English, Event Strategist, Creative Director & Event Designer, Event Futurist


Tue 12/11 at 2 p.m. – Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You

In 2018, state, federal, and city governments together placed hundreds of new labor laws into effect affecting workers in every industry—fringe benefits, health insurance, paid time off, overtime, and more. Learn about these recent payroll changes and how they affect your nonprofit or library. More info/register.

Host: TechSoup

Presenter: Gregg Bossen, Founder and CEO, QuickBooks Made Easy


Tue 12/11 at 3 p.m. – How Association Boards Can Encourage Entrepreneurial Thinking and Innovation: ACE Conversation

If associations want to encourage entrepreneurial thinking and innovation, their boards will need to play an important role. But it’s not the role you might think. Instead of direct involvement in this important work, association boards must take a step back and create a context in which other contributors both inside and outside their organizations can collaborate to create distinctive value for stakeholders. Learn how boards can make entrepreneurial thinking and innovation more possible by focusing their attention on the future. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenter: Jeff De Cagna, FRSA FASAE, executive advisor for Foresight First LLC


Tue 12/11 at 4 p.m. – How to Prepare for the 2019 Hospitality Market

Hear about trends Mike Dominguez is seeing and the skills planners will need to thrive in the coming market. More info/register.

Host: Smart Meetings

Presenter: Mike Dominguez, Senior Vice President and Chief Sales Officer at MGM Resorts International


Wed 12/12 at 12 p.m. – 7 Assumptions Not to Make About Data Governance (& Other Tips)

Whether your organization is just starting or trying to mature your Data Governance program, there are common challenges that can delay or hinder your success. Our experts will walk you through seven real world stories of incorrect assumptions and “what not to do” – and provide tips to fix each one. More info/register.

Host: xScion

Presenters: Dick Wilson, Data Governance Expert, and Vikas Arya, Principal of Strategy Execution


Wed 12/12 at 1 p.m. – Hotel Contract Trends, Clauses, Challenges & Solutions

Learn about industry issues and trends that impact planner/hotelier negotiations, how hotels manage for profitability, methods to assess and use your leverage for maximum negotiations results and contract clauses that add meeting value and reduce risk. Review a custom hotel contract (ready for signature) process that adds meeting value, generates real cost savings and assures risk reduction. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting services at Meeting Sites Resource


Wed 12/12 at 1 p.m. – 10 Surefire Ways to Get Approval for Your Event Budget Increase

You know you could do so much more with just a little more money in the budget, but first, you need to get your boss on board with your vision. Learn how to master the right approach based on your audience, speak your boss’ language (ROI), communicate your “Why” and use proven sales strategies to get approval, and plot measurable goals and timelines to exceed stakeholder expectations. More info/register.

Host: Event Manager Blog

Presenter: Christina Green, digital storyteller


Wed 12/12 at 2 p.m. – Elevate Your Association: Tech Trends to Follow in 2019

It’s never too early to get a head start on 2019. After a year’s worth of association meetings and conferences, three avid event-goers will lead you through their top tech tips for 2019. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters:

  • Protech’s Dan Dotter and Charlie Sapienza
  • Review My AMS’ Teri Carden

Wed 12/12 at 2 p.m. – Event Technology Trends in 2019

Hear about the top ten event technology trends coming in 2019. Learn how to quickly determine whether the new event tech you’re considering is a shiny distraction or critical innovation you shouldn’t ignore; choose a new platform or vendor with the problem you’re solving in mind, rather than only using price; find other event managers who have or who are trying to make the same kinds of decisions you’re facing; and use a strategic planning document to guide planning conversations and assess what needs to happen now, versus what can be pushed to future years. More info/register.

Host: Pathable

Presenter: Lindsay Martin-Bilbrey, CMP


Thu 12/13 at 12 p.m. – Sharing Members: Optimizing the National and Chapters Intersection

From the member’s perspective, the line between “chapter” and National is blurred. Find out how to tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. Learn how to start mapping out your members’ experiences to find the overlap—the opportunity—between National and local. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience? 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management & Marketing


Thu 12/13 at 12 p.m. – Got A Plan: Now What? (Washington DC Idea Swap)

Hear tips on how to bring your strategic plan to fruition. Get takeaways that you can use when you return to your office. Location: Washington DC. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: John Barnes of Barnes Association Consultants


Thu 12/13 at 12:30 p.m. – Crafting Your Elevator Speech: Preparing for Opportunity

If you can’t explain what you do in a few words, how will anyone know what value you can bring to the table? Stop struggling to describe the value statement for your business at networking events and meetings, and learn how to grab people’s attention quickly. Find out how to create a 5-10 second statement (elevator speech), and expand your comments in situations where you are given more time (up to 2 minutes) to describe what value you provide. More info/register.

Host: .orgCommunity

Presenter: John Fisher, President and Founder of Rethinking IT


Thu 12/13 at 1 p.m. – Learning Trends & Predictions

Look back at key trends and developments that impacted learning in 2018 and look ahead to what’s coming in 2019 and beyond, with input crowdsourced from leaders, aspiring leaders, and other practitioners working in the business of lifelong learning. With a focus on the real-world implications for learning businesses, we’ll address artificial intelligence, augmented and virtual reality, increasing competition, personalization, and more. Learn which developments your learning business peers consider important and start thinking about how these trends will impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 12/13 at 1 p.m. – Understanding Your Customer with AI, Made Awesomely Simple

Learn about the John Spence Formula for Business Excellence and how you can leverage AI to gather insights and listen to the voice of your customer. Hear why “extreme customer focus” is an essential strategy for creating a highly successful business and how to better connect with your customers. Learn how AI can be used to optimize customer engagement by gathering audience behavioral insights, and how to take action on the knowledge you gain. More info/register.

Host: Rasa.io

Presenters:

  • Business thought leader and world renowned speaker John Spence
  • Artificial intelligence engagement expert Amith Nagarajan

Thu 12/13 at 2 p.m. – Big Wins for a Small Staff

You don’t need to be a large organization with the luxury of unlimited resources to make a big impact. With the right technology, small organizations are working smarter and advancing their missions. Hear how associations with small staffs are using community and marketing automation to drive revenue, engage members, and strengthen retention rates. More info/register.

Host: Higher Logic

Presenter: Brian Weiner, Manager of Association Solutions, Higher Logic


Thu 12/13 at 2 p.m. – Data Hygiene, Why Bother?

We all know data is valuable. How valuable? Only to the extent that it is up to date and usable. Learn how cleanliness increases the intrinsic value of that data, and methods for cleaning and maintaining databases. More info/register.

Host: Naylor Association Solutions

Presenter: Richard Eberhart, Account Manager, Naylor Association Solutions


Thu 12/13 at 2:30 p.m. – Outlook 2019: Top Association Trends and Predictions

Learn what’s on the horizon for membership and sponsorship sales, how to cultivate thought leadership to drive your value prop, the development of membership councils, and how podcasting is the #1 way to connect with your members. More info/register.

Host: The Moery Company

Presenter: JP Moery, President and Founder of The Moery Company


Mon 12/17 at 5:00 p.m. – Partnership Professionals Network Holiday Happy Hour (Washington DC)

Looking for an opportunity to celebrate your corporate partnership (sponsorship) accomplishments? Join the Partnership Professionals Network for a Holiday Happy Hour (Dutch treat). Location: Washington DC. More info/RSVP.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello.

Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. It includes a curated list of articles that will prep you for each of the conference pathways.

Learning campaigns are a new way to engage and educate your community. This concept comes from the corporate training world, but WBT Systems explains how you can tweak this idea to bring some learning buzz and momentum to your industry or profession.

Who doesn’t like low-hanging fruit? Wes Trochlil shares three examples of low-hanging fruit in data management. Grab one and feel good about yourself.

Amanda Kaiser is right. Sometimes I do feel lonely and alone. She says in her post, Your Members Feel Very Alone: “One of the first soft benefits many new members receive from their association is realizing for the first time they are not alone.” Something to think about.

“Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership.” Got my attention. Find out on Association Success what Marice Fernando did to retain these longtime members.

Some quick hits before we get to this week’s list of free webinars:

  • Are closed (and secret) Facebook groups the future of social media? (Invoker)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/3 at 5 p.m.* – Association Women Technology Champions Happy Hour (National Harbor MD)

Attendance is free and all women working with technology in the association community are welcome. Location: National Harbor MD. More info.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 12/4 at 12:00/12:30 p.m. – Hot State Tax Topics for Nonprofits (Washington DC and online)

Nonprofits need to consider the application for state and local sales taxes, whether they’re buying or selling goods and services. Many nonprofits are eligible for exemption from property tax, but in many jurisdictions this exemption is under challenge. The 2017 Tax Act added a new incentive for investors to fund projects and activities in low-income communities. This presentation will address topics that we are frequently asked about by clients. Location: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • Walter Calvert, Partner, Tax And Wealth Planning Practice, Venable LLP
  • Cindy Lewin, Partner and Chair, Nonprofit Organizations Practice, Venable LLP

Tue 12/4 at 2 p.m. – Meeting of the Creative Minds (Association Chat)

Creativity by itself doesn’t owe you anything. But how can creativity help you be the best leader for your tribe? Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Join KiKi and Seth Godin as they discuss creativity in this episode of Association Chat. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/4 at 2 p.m. – Event Tech Trends: What We Learned & How to Evolve in 2019

2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? Hear about the state of tech trends that were all the rage this year, and how to apply and enhance them for 2019, including augmented reality, artificial intelligence, security and privacy, and facial recognition. More info/register.

Host: BizBash

Presenter: Joe Schwinger, C.E.O. of MeetingPlay


Tue 12/4 at 2 p.m. – The 4 Stages of Event Program Maturity

Learn about the Event Evolution Model. It defines 4 levels of evolution for your event practices with practical insights and tips on how to increase your efficiency and ROI. Find out about the 14 centers of performance assessed in the model and how to assess your current state (and a road map to improve). More info/register.

Host: Smart Meetings

Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent


Tue 12/4 at 2 p.m. – How to Plan a Record Breaking End-of-Year Fundraising Push

Learn how to take full advantage of the end-of-year fundraising rush, improve your online fundraising strategy, and surpass your goals with actionable and digestible tips and tricks. Find out why a year-end fundraising push is so important. Hear how to build a multi-dimensional campaign in one week or less, leverage innovative technology without breaking your bank, and engage with donors via different channels (i.e., email and social media). More info/register.

Host: TechSoup

Presenters:

  • Brooke Currence, VP Marketing, Give Lively
  • Molly Trerotola , Media & Communications Manager, Give Lively

Tue 12/4 at 6:30 p.m. – Cheers to Chapters! Happy Hour (National Harbor MD)

Join us for a networking event with component relations and membership association professionals just like you. Here’s to a night of sharing ideas, challenges, and, most importantly, celebrating chapters together. Location: National Harbor MD. More info/register.

Host: Billhighway


Wed 12/5 at 12 p.m. – Move or Remodel? Your Website is Your Home

Making the choice between redesigning your website and iteratively improving your existing site isn’t easy. Explore the key factors and questions you should take into consideration, and examples of use cases for both approaches. Learn how to communicate effectively with your internal stakeholders as you make the case for investment in a redesign or a renovation. More info/register.

Host: Beaconfire RED

Presenters:

  • Jared Schwartz, VP of Innovation (Moderator)
  • Andrew Dimock, VP of Business Development
  • Nikki Minard, VP of Digital Marketing
  • Tim Arnold, Director of Technology
  • Markell Williams, User Experience Architect

Wed 12/5 at 1 p.m. – How Your Planner Personality Translates into Personal Attendee Experiences

Learn how understanding your planner personality can translate into memorable experiences for your attendees. Uncover why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience; and learn how event technology can make all of this possible. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, Director of Marketing at CrowdCompass by Cvent


Wed 12/5 at 2 p.m. – How to Get Approval for Your Event App

Learn how to get easier buy-in for your event app by addressing the most common event tech adoption barriers. Find out how to create a pitch that’s benefits-focused and persuasive, and identify all the savings and costs involved when adding an event app to your event strategy. Hear best practices for planners implementing an event app for the first time, based on successful industry use cases, and presentation and speaking tips to make sure you drive home your key message to your audience. More info/register.

Host: EventMobi

Presenter: Kristy Sadler, CMO at EventMobi


Thu 12/6 at 12 p.m. – Communicating Effectively With New Members of Congress

In early January, one of the largest freshman classes in the history of Congress will be sworn in. Hear from a panel of experts and former Capitol Hill staffers who will share their best practices—and pitfalls to avoid—to ensure new members of Congress get your association’s message. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Jim Clarke, CAE (introduction), senior vice president, public policy, ASAE: The Center for Association Leadership
  • John Boling, vice president, government affairs, Institute of Makers of Explosives
  • Kevin Cain, director, governmental affairs, Association of American Veterinary Medical Colleges
  • Rob Goldsmith, director, federal government affairs, American Diabetes Association
  • Eriade Williams, partner, American Continental Group
  • Tommy Goodwin, CAE (moderator), government relations manager, Project Management Institute

Thu 12/6 at 1 p.m. – Pathways to Innovation in Professional Development: From Informal to Intentional

Design thinking is a human-centered and systematic approach to innovation that provides you with tools for discovering unmet needs of your members. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. Discover how to use this approach in designing innovative, cutting edge professional development programs. Review methods for co-creation that work for association programs and services. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Carol Hamilton, principal at Grace Social Sector Consulting, LLC


Thu 12/6 at 2 p.m. – The Live Event Experience: A Holistic Approach to Transformative Events

Look at events from a big picture perspective and talk about how seating arrangements, registration processes, blended audiences, content delivery and more play a huge role in your attendee’s love for you and your brand.

Learn five new ideas you can take back to your next event to enhance the attendee experience. Understand the value of a great overall event experience on your bottom line. Use technology to enhance their overall event, including blending the in-room participants and the online participants. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Liz Caruso (King), CEO, Chief Event Specialist, Liz King Events


Thu 12/6 at 2 p.m. – Network Ninja in Training: A Meeting Planner’s Path to a Successful Internet Event

Learn the three key factors that determine the success of an Internet event and how to ensure the venue of choice can deliver on all of them. Find out how to quantify your attendee’s bandwidth needs, evaluate a venue’s network capabilities, and determine if the hotel’s support structure meets group requirements. More info/register.

Host: Smart Meetings

Presenter: Ron Fariss, Sales Manager, Internet Services Division at PSAV


Thu 12/6 at 3 p.m. – ASAE Reston Loudoun Idea Swap (Reston VA)

Location: Reston VA. More info/register.

Presenter: Tom Madden of Visual Impact Productions, LLC


Fri 12/7 at 12 p.m. – Association Analytics Brown Bag (online)

Discuss topics such as data analytics, presenting data to a Board of Directors, making a case with data, creating relevant dashboards, or storytelling with dashboards. Each conversation will begin with attendees sharing the biggest challenge or question they have relevant to association data analytics. More info/register.


Mon 12/10 at 1 p.m. – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition

The 2018 award winners will detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Speakers include winners in five categories – Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. More info/register.

Host: ASAE Marketing Council Section

Presenters:

  • Steve Suhm, Marketing Director, Association of Equipment Manufacturers Headquarters
  • Andrea Falzarano, Director, Association Governance Operations, American Speech-Language-Hearing Association
  • Destinations International (information provided by Melissa Cherry, Chief Operating Officer)
  • Tracy Vanneman, Former Sr. Manager-Business Development, Society for Industrial and Organizational Psychology (currently Partnership Sales Manager, Council of Engineering and Scientific Society Executives)
  • Erica Klinger, Director, Marketing, Association for Accessible Medicines

Tue 12/11 at 1 p.m. – 2018 ASAE Tech Conference Recap

The ASAE Technology Conference and Expo provides no shortage of insights, observations and experiences. Grab a coffee or your lunch and join our panel of association tech gurus for a recap of their favorite moments from Tech. More info/register.

Host: Impexium


Tue 12/11 at 3 p.m. – How Association Boards Can Encourage Entrepreneurial Thinking and Innovation: ACE Conversation

If associations want to encourage entrepreneurial thinking and innovation, their boards will need to play an important role. But it’s not the role you might think. Instead of direct involvement in this important work, association boards must take a step back and create a context in which other contributors both inside and outside their organizations can collaborate to create distinctive value for stakeholders. Learn how boards can make entrepreneurial thinking and innovation more possible by focusing their attention on the future. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenter: Jeff De Cagna, FRSA FASAE, executive advisor for Foresight First LLC


Wed 12/12 at 2 p.m. – Elevate Your Association: Tech Trends to Follow in 2019

It’s never too early to get a head start on 2019. After a year’s worth of association meetings and conferences, three avid event-goers will lead you through their top tech tips for 2019. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters:

  • Protech’s Dan Dotter and Charlie Sapienza
  • Review My AMS’ Teri Carden

Thu 12/13 at 12 p.m. – Sharing Members: Optimizing the National and Chapters Intersection

From the member’s perspective, the line between “chapter” and National is blurred. Find out how to tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. Learn how to start mapping out your members’ experiences to find the overlap—the opportunity—between National and local. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience? 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management & Marketing


Thu 12/13 at 1 p.m. – Learning Trends & Predictions

Look back at key trends and developments that impacted learning in 2018 and look ahead to what’s coming in 2019 and beyond, with input crowdsourced from leaders, aspiring leaders, and other practitioners working in the business of lifelong learning. With a focus on the real-world implications for learning businesses, we’ll address artificial intelligence, augmented and virtual reality, increasing competition, personalization, and more. Learn which developments your learning business peers consider important and start thinking about how these trends will impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 12/13 at 1 p.m. – Understanding Your Customer with AI, Made Awesomely Simple

Learn about the John Spence Formula for Business Excellence and how you can leverage AI to gather insights and listen to the voice of your customer. Hear why “extreme customer focus” is an essential strategy for creating a highly successful business and how to better connect with your customers. Learn how AI can be used to optimize customer engagement by gathering audience behavioral insights, and how to take action on the knowledge you gain. More info/register.

Host: Rasa.io

Presenters:

  • Business thought leader and world renowned speaker John Spence
  • Artificial intelligence engagement expert Amith Nagarajan

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,961 other followers


Creative Commons image by Michael Hoyt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Chapters can bring life to associations like brewpubs bring life to downtowns. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries.

The same old sponsorship program isn’t going to cut it for long. Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners.

Ever wonder what your association’s systems administrator or engineer does? Or, are you wondering if they’re focused on the right people, policies, talents, and tools? Joey Tagert at DelCor unpacks the association system engineer’s mysterious IT Bag.

Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped.

As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers—and members. This is the second article in The Aging Workforce series at the Harvard Business Review—I mentioned the first article in last week’s post.

Some quick hits before we get to this week’s list of free webinars:

  • 3 things research shows about engaging Millennials in your cause or association. (Blue Avocado)
  • When is it time for a content strategy update? (Skyword)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. (Okay, it’s been a while since I’ve posted there. I need a free weekend.)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 11/27 at 12:30 p.m.* – 2019 eLearning Hype Curve Predictions

Acquire insight into what is real and what is hype. Hear about AI for predictive learning recommendations, learning data trends, and course models such as micro learning, branching scenarios, and spaced learning. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy at Web Courseworks
  • Craig Weiss, CEO and Lead Analyst for the Craig Weiss, Group LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/27 at 1 p.m. – Change Management: Why Your Employees Aren’t ‘Buying It’

When it comes to change management, many association leaders find themselves asking the same question: “Why isn’t our staff ‘buying’ in?” Learn how to navigate change effortlessly through proper training. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters: Diana Glance, Manager of Education, and Bryan Goldman, Customer Service Manager, Protech Associates


Tue 11/27 at 2 p.m. – New Norms: Three Legal Hot Buttons for Meeting Professionals

Some of the big issues of 2018—the #metoo movement, terrorism and weather disasters, and new data protection standards—have brought new legal considerations for meeting professionals. Explore new best practices that are changing the way meeting services are delivered to ensure attendees’ physical safety and data security. Learn how to create and implement an effective meeting code of conduct, the critical role contracts play in emergency planning to allocate risk and protect against liability, and the new responsibilities planners have for legally processing personal data in line with GDPR rules. More info/register.

Host: MeetingsNet

Presenters:

  • Jocelyne Côté, Managing Director with American Express Meetings and Events
  • Joshua L. Grimes, Esq., principal attorney at Grimes Law Offices

Wed 11/28 at 12 p.m. – Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap)

What do great beers and great websites have in common? Both require a careful balance of art and science that drive consumers to come back for more. Hear about lessons learned in brewing craft beer and crafting exceptional digital experiences. You’ll walk away with lots of laughs and ten essentials to crafting great experiences. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Alexandra (Alex) Biddle Mouw, CAE, Principal, Digital Strategist, Results Direct


Wed 11/28 at 12:30 p.m. – The Value of Volunteers: Learn How to Quantify and Amplify the Power of Your People

Learn how to recognize the unique value volunteers bring to their roles to lay the groundwork for a rewarding experience; create value for volunteers with variety of defined roles, ensuring they find fulfillment in their work and keep coming back for more; quantify the value of volunteers with an easy, hard-numbers approach to understanding the cost savings they provide; and ensure continued value from volunteers with a strong set of strategies to keep them engaged with your organization, and with each other. More info/register.

Host: Personify


Wed 11/28 at 1 p.m. – CVB Update: Services and Bargaining Power

Explore the challenges confronting DMOs in partnering with meeting planners, analyze the innovative services offered to clients, develop strategies on how to secure myriad free services, and confront misconceptions of working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Walsh, meetings industry educator


Wed 11/28 at 2 p.m. – Community Management Roundtable

Each panelist will present real customer stories and offer advice on effective strategies and tactics for community management, sharing their collective knowledge to set you up for success. More info/register.

Host: Higher Logic

Presenters:

  • Annie Moncure, Community Manager, Higher Logic
  • Lindsay Starke, Lead Community Strategist, Higher Logic
  • Emily Stamm, Community Manager, Higher Logic
  • Will Machin, Senior Community Manager, Higher Logic

Wed 11/28 at 2 p.m. – The Future of Experiences

The event and experience industries are undergoing a massive shift. There is strong public desire for something more, and companies are already working to answer that call. Learn how “immersement,” the combination of “immersion” and “entertainment,” could challenge the very existence of special events, attractions, and exhibitions, as we know them. More info/register.

Host: BizBash

Presenter: creative executive, designer, filmmaker and inventor Eddie Newquist of GES


Wed 11/28 at 2 p.m. – How to Produce DIY Explainer Videos

Discover how simple animated videos can help your message get the attention it deserves. Learn the basics steps for creating DIY animated videos. Learn how to use storyboards to develop visual ideas. Get tips for performing voice-overs. Discover four options for animating videos. More info/register.

Host: Common Craft

Presenter: Lee LeFever, Explainer Academy


Thu 11/29 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Chicagoland IL)

Featured topic: Does generating more non-dues revenue through partnerships and sponsorships keep you up at night? Location: Elk Grove Village, IL. RSVP/more info.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network Convener


Thu 11/29 at 1 p.m. – 10 Strategies for Success with Digital Fundraising

Learn how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media techniques to grow your email list, and invest in digital advertising to raise money online. Address organizational readiness and capacity as a factor in your success. 1.5 CFRE credits. More info/register.

Host: Grantspace

Presenter: Michael Stein, Senior Director of Partnerships, EveryAction


Thu 11/29 at 1 p.m. – The Drivers of Greater Donor Behaviour

Sector3Insights has recently completed a unique North American study, across hundreds of charities, to explore what drives donors to greater charitable behaviour. This webinar will present key findings from the study, which will highlight the most important characteristics for stronger donation motivation. More info/register.

Host: Charity Village

Presenter: John Hallward, Ipsos


Thu 11/29 at 2 p.m. – Secrets to Planning a Foolproof Citywide

Citywide meetings can be daunting to plan and execute. Hear about best practices, insider tips and current trends in citywide meetings. Learn how to negotiate hotel contracts, the benefits of booking unique venues, tips to save on F&B costs, how to best utilize a CVB and more. More info/register.

Host: Smart Meetings

Presenters:

  • Sallee Pavlovich, Director of Corporate & Trade Show Sales at New Orleans & Company
  • Elaine Williams, Director of Sales at New Orleans Ernest N. Morial Convention Center

Thu 11/29 at 4 p.m. – Converting Visitors into Loyal Donors: First Impressions – Revisiting Your Customer Journey (Post-Visit)

How is managing the visitor experience like hitting a golf ball? Follow-through is everything. How is your post-visit follow-up game? Setting the stage properly and earning visits is a huge mission accomplished, but the war for their loyalty isn’t over yet. More info/register.

Host: Blackbaud


Thu 12/6 at 12 p.m. – Communicating Effectively With New Members of Congress

In early January, one of the largest freshman classes in the history of Congress will be sworn in. Hear from a panel of experts and former Capitol Hill staffers who will share their best practices—and pitfalls to avoid—to ensure new members of Congress get your association’s message. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Jim Clarke, CAE (introduction), senior vice president, public policy, ASAE: The Center for Association Leadership
  • John Boling, vice president, government affairs, Institute of Makers of Explosives
  • Kevin Cain, director, governmental affairs, Association of American Veterinary Medical Colleges
  • Rob Goldsmith, director, federal government affairs, American Diabetes Association
  • Eriade Williams, partner, American Continental Group
  • Tommy Goodwin, CAE (moderator), government relations manager, Project Management Institute

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Public domain image: Trees and Houses Near the Jas de Bouffan, Paul Cézanne, 1885–86, Metropolitan Museum of Art

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Does anyone on your staff have the association CIO mindset? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.

Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science. Find out how learners and associations benefit from microlearning programs.

Ernie Smith at Associations Now looks into the world of publishing to share advice on finding the right new ideas and “the right way to sell innovation both inside your organization and to the broader world.”

The enactment of a federal data privacy law is just a matter of time. MemberSuite explains why regulation is on the horizon and how to prepare your association for these new data privacy laws.

Retirement is going extinct, says Harvard Business Review. Employers (and associations) need to prepare to adapt to aging populations and shifting employment trends.

Some quick hits before we get to this week’s list of free webinars:

  • Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. (Agility PR)
  • How to increase email sign-ups with better website forms. (HubSpot)
  • 9 critical iPhone privacy and security settings. (Fast Company)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/19 at 2 p.m.* – Life, Guilt & the Changing Pace of Work (AWTC Meet-Up)

Many of us struggle with establishing and maintaining work/life balance. Our panel will discuss a variety of challenges in navigating changing priorities brought on by parenthood, managing illness, life changes, and the desire for something new. Panelists will share their own strategies and lessons learned in designing the job that brings balance. Any woman working within the association community is welcome to attend. As always, happy hour will be at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Organizer: Association Women Technology Champions

Presenters:

  • Alex Mouw, Principal Digital Strategist, Results Direct
  • Rhea M. Steele, COO, Council for the Accreditation of Educator Preparation

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/19 at 2 p.m. – From Desktop to the Cloud: Why Organizations Are Converting

On-prem vs. cloud? What solution is right for your organization? Hear about the current desktop environment and the factors that will drive increased cloud adoption over the next several years. Learn why nonprofits need to be thinking about their digital transformation now. More info/register.

Host: TechSoup


Tue 11/20 at 10:30 a.m. – Online Tools That Help Nonprofits Learn, Listen & Engage

Learn about tools to manage your online presence, including social media platforms you should care about, tools to help master your online world, listening tools, engagement tools, and mastering your online presence in less than 15 minutes per day. More info/register.

Host: Firespring

Presenter: Jay Wilkinson, founder and CEO of Firespring


Tue 11/20 at 3 p.m. – To (Strategic) Plan or Not to Plan: ACE Conversation (Washington DC and online)

Learn how a good strategic planning process looks and how to bridge the gap between design and delivery of your strategic plan, especially when the board drives the design and staff is tasked with implementing. Hear about different levels of involvement and why it’s important to review your strategic plan every year. Find out how to measure and report progress. Location: Washington DC and online. More info/register.

Organizer: ACE (Associations Catalyzing Entrepreneurship) 

Presenters:

  • Jay Younger, president and CEO of McKinley Advisors
  • Lane Velayo, owner and CEO of Synergos, an Association Management Company and executive director of the Indiana Music Educators Association

Thu 11/22 at 1 p.m. – Using Storytelling to Boost Your Nonprofit’s Communications

Learn how to approach storytelling in a focused and strategic way. Review steps that will help you develop compelling content that supports your organizations’ mission and goals. Find out where to look for guidance, how to decide which stories your nonprofit should be telling, why a range of nonprofits are telling stories, and how and where nonprofit communicators are sharing their stories. More info/register.

Host: Charity Village

Presenter: Marlene Oliveira, communications consultant, copywriter at moflow, and founder of the Nonprofit MarCommunity blog


Wed 11/28 at 12 p.m. – Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap)

What do great beers and great websites have in common? Both require a careful balance of art and science that drive consumers to come back for more. Hear about lessons learned in brewing craft beer and crafting exceptional digital experiences. You’ll walk away with lots of laughs and ten essentials to crafting great experiences. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Alexandra (Alex) Biddle Mouw, CAE, Principal, Digital Strategist, Results Direct


Thu 11/29 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Chicagoland IL)

Featured topic: Does generating more non-dues revenue through partnerships and sponsorships keep you up at night? Location: Elk Grove Village, IL. RSVP/more info.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network Convener


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,961 other followers


Creative Commons image by Jordan Pulmano via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution.

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. Check out their public domain images, like the Mondrian above.

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey.

Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities. Been there! Gretchen Steenstra at DelCor describes what people, policies, talents and tools should be in the project management backpack.

Is your CRM or database ready for the end-of-year giving season? It’s not too late to implement some of the advice provided by Fíonta on their blog.

If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. WBT Systems explains how they work, how they benefit your association and members, and how to get them going.

In the braggadocio department, I got a shout-out for my Twitter stream from Hubb in their 10 Essential Online Resources for Association Professionals. I do spend a good amount of time finding, reading and scheduling good reads so I’m glad the folks at Hubb recognized that. Pat on head.

A few quick hits before we get to this week’s list of free webinars:

  • Need to know info: the ultimate guide to Google ranking factors in 2019. (HubSpot)
  • What title in someone’s LinkedIn or Twitter bio makes them immediately lose credibility? Take note! (CB Insights/Instagram)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/12 at 2 p.m.* – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit)

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Joy Duling, Membership Growth Expert

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/13 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/13 at 12 p.m. – How to Use Your “Listening Ears” to Transform Your Website User Experience

Food Allergy Research & Education (FARE) has a loyal, interested audience: parents of children with food allergies. But FARE realized that they weren’t giving visitors the web experience they needed to navigate their daily food allergy challenges. Walk through FARE’s user research, which guided the redesign and overhaul of the main website and the creation of the FARE College Database, a place for prospective and current college students to browse food allergy accommodation information for U.S. schools. More info/register.

Host: Beaconfire RED

Presenters:

  • Karie Mulkowsky, National Programs Manager, Food Allergy Research & Education
  • TJ Peeler, UX Designer, Beaconfire RED

Tue 11/13 at 12 p.m. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar)

Nonprofits and companies need to be aware of their responsibilities under federal, state, and even local laws when engaged in charitable sales promotions, commercial co-ventures, matching donation programs, sweepstakes, raffles, and online auctions. Learn the ins and outs of this constantly evolving area of law, so that when your nonprofit is presented with a novel twist on a familiar fundraising method, both you and the promotion sponsor will be well equipped to navigate this highly regulated space. Locations: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • Cindy M. Lewin, Partner, Venable LLP
  • Melissa Landau Steinman, Partner, Venable LLP
  • Cristina I. Vessels, Associate, Venable LLP

Tue 11/13 at 1 p.m. – Create Business Value with Integrated Learning Solutions

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. 1 CAE credit. More info/register.

Host: Talented Learning and CrossKnowledge

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge

Tue 11/13 at 2 p.m. – Top Automated Campaigns for Associations: Membership Renewals

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. See real-life examples from your association peers using marketing automation to keep members coming back year after year. Learn how associations are successfully using marketing automation to drive renewal revenue and convey the value of membership, identify messaging that resonates with members, and save staff time and automate manual processes. More info/register.

Host: Higher Logic

Presenter: Mike Hurley, Association Solutions Advisor, Higher Logic


Tue 11/13 at 2 p.m. – 3 Ways to Use Google to Grow Your Membership (Membership Growth Online Summit)

Learn three ways you can use Google to attract and engage more members. Find out how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Expert


Tue 11/13 at 2 p.m. – Data: From Information to Orchestrated Action

Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making. Better understand basic data terminology and the foundational elements for success. Explore practical measurements and uses for data that you can apply now. Discover what’s next in terms of filling the gaps for better data adoption in the industry. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Brooke Homar, Director, Strategy & Data, Freeman


Wed 11/14 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/14 at 12 p.m. – How the Member Experience Shapes the Association Space

Learn how to shape the member journey and take insightful actions and decisions to enhance every interaction with your members. Member expectations regarding their experience with you and your staff are higher than ever. Organizations used to focus on member benefits, but now they’re focusing on the actual member experience. Delivering that experience requires a more complete understanding of the member and their interaction with your association. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite


Wed 11/14 at 12 p.m. – Event Strategy: How to Get More Leads and Better Sales

Learn how to position yourself to get better leads and more sales, and discover the five areas to focus on to have a successful event business and to get a life. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Eric Rozenberg, Event Business Formula


Wed 11/14 at 1:00 p.m. – Say Yes Less: Why It Matters and How to Do It

Saying “yes” all the time simply is not sustainable. In trying to be all things to all people, we may end up being not enough of anything…for anyone. Explore saying yes less, why it matters and the beliefs and behaviors required to do it. While the principles discussed in the webinar are relevant for individuals and organizations, our time together will focus almost exclusively on their individual application. More info/register.

Host: Leadershape

Presenter: Jeffrey Cufaude, founder, Idea Architects


Wed 11/14 at 1:00 p.m. – The 4 Stages of Event Program Maturity: View Your Organization through the Lens of the Event Evolution Model

The Event Evolution Model defines four levels of evolution for your event practices with practical insights and tips on how to increase your efficiency and ROI. Learn about the 14 centers of performance assessed in the model, how to assess your current state and how to develop a road map to improve. More info/register.

Host: Meetings Today

Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent


Wed 11/14 at 2 p.m. – 3 Instagram Tips Successful Nonprofits Use to Raise Awareness and Win Supporters (Membership Growth Online Summit)

Learn how some nonprofits are using Instagram to reach the young and socially conscious generation, ensuring their organizations continue to grow well into the future. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Lilach Bullock, Social Media Expert


Wed 11/14 at 4 p.m. – Selecting Nonprofit Software: Technology Comes Last

Nonprofit organizations often struggle to implement new software. But the seeds for successful implementations are planted long before, during the software selection process. Learn why, to be successful with new software at your organization, technology must come last. More info/register.

Host: Community IT

Presenters: Peter Mirus, Kyle Haines, and David Deal, Partners at Build Consulting


Thu 11/15 at 11 a.m. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL)

It’s no longer acceptable to simply have a web “presence.” A distinctive, original, and personal user experience is a requirement in today’s digital world. See how integrated technology systems can help grow, retain, and strengthen your connection to members, including email marketing and automation; harnessing email data to drive members and potential members to participate in your community; and tracking, analyzing, and maximizing user information to help deliver relevant, timely, personal content. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Americaneagle.com and Higher Logic


Thu 11/15 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/15 at 12 p.m. – The Rise of Digital Darwinism and the Fall of Business as Usual (Alexandria VA Brown Bag)

Find out how to pivot your association/non-profit to success and membership growth during turbulent times. Learn insights and strategies to help empower your organization to make the required transformational membership marketing changes that will deliver incremental growth and financial progress. Explore and discuss membership marketing disruptive trends that are affecting pretty much everything, and possible resolutions. Location: Alexandria VA. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, The Association Whisperer

Presenter: Melinda Sigal, CEO, The Sales & Marketing Connection


Thu 11/15 at 12 p.m. – Event Personalization Possibilities: Pushing Boundaries to Create the Ultimate Event Experience

In an era where audiences are being marketed to from 100 different directions, creating an engaging, captivating and personal event experience is essential. And this doesn’t mean just on the show floor, but in all the conversations and platforms around the event too. Journey through the event experience and learn what’s really possible in attendee personalization—and the cool tech available to make it easy, professional and personal. More info/register.

Host: Event Tech Tribe

Presenters: Marie-Claire Andrews and representatives from all of the Tribe companies


Thu 11/15 at 1 p.m. – Lessons Learned: Expanding Your Educational Programs with iMIS Integration

Explore the lessons learned by three different organizations—Society of Surgical Oncology, Home Builders Association of Alabama, and Sigma Sigma Sigma Sorority—when taking their education to the next level. Find out what challenges each organization needed to solve, what they learned during LMS implementation, and what benefits they’ve gained from integrating their AMS and LMS. NiUG members only. More info/register.

Host: NiUG

Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems


Thu 11/15 at 1 p.m. – Getting Your Donor Management Data in Order for 2019

Learn about donor data best practices, including customizing your system to your organization’s needs, cleaning data, defining data standards and coding, and the importance of training staff to enter and extract data efficiently. More info/register.

Host: Idealware

Presenter: Jonathan Poisner, organizational development consultant


Thu 11/15 at 2 p.m. – Gaining Board Approval for Budget for New Technology

Building the business case for a technology change starts early—well before you put a software contract in front of your board. It requires a review of the goals and challenges of your organization as well as the potential benefits a new membership management solution can have for your organization. Learn how to speak confidently and intelligently about why it’s time to invest in new technology. More info/register.

Host: Nimble AMS


Thu 11/15 at 2 p.m. – 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit)

Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? Find out how to create a plan you can actually handle while delivering results. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Amy Jacobus, Digital Marketing Expert


Thu 11/15 at 2:30 p.m. – How to Develop Top-Selling Sponsorship Inventory for Your Next Event

If your sponsorship inventory consists of food and beverage events and branding of the conference bag, sponsors are bored. And, it’s a guarantee the new, most sought-after sponsors will be aligning themselves elsewhere. Learn how to develop fresh, top-selling inventory to attract new sponsors to your next event. More info/register.

Host: The Moery Company

Presenter: JP Moery, President and Founder of The Moery Company


Fri 11/16 at 1 p.m. – Pop-Up Discussion on Chapter Health Resources and Tools

We ask our chapters to define and track their membership value, but how often do we as national organizations do the same for our chapters? Join this pop-up discussion to explore this idea further. We’ll try to answer your questions, share best practices, and converse about the tools and resources needed. More info/register.

Host: ASAE Component Relations & Volunteer Management Section Council


Fri 11/16 at 2 p.m. – How to Use Data to Grow Your Membership in Just 1 Hour a Month (Membership Growth Online Summit)

Learn the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Jason Jensen, Digital Nonprofit Tech Expert


Mon 11/19 at 2 p.m. – Life, Guilt & the Changing Pace of Work (AWTC Meet-Up)

Many of us struggle with establishing and maintaining work/life balance. Our panel will discuss a variety of challenges in navigating changing priorities brought on by parenthood, managing illness, life changes, and the desire for something new. Panelists will share their own strategies and lessons learned in designing the job that brings you balance. Any woman working within the association community is welcome to attend. As always, we’ll be having a happy hour at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Organizer: Association Women Technology Champions

Presenters:

  • Alex Mouw, Principal Digital Strategist, Results Direct
  • Rhea M. Steele, COO, Council for the Accreditation of Educator Preparation

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons image: Farm near Duivendrecht, c. 1916, Piet Mondrian, Art Institute of Chicago

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Apparently, I’m not the only one, says Dave Coriale at DelCor. He explains why you must start with business requirements and how they differ from system requirements. It all makes sense now.

You’re missing a big opportunity if other organizations offer online learning programs to your audience but your association only provides education the traditional face-to-face way. WBT Systems provides advice for getting your board’s approval (and budget) to develop online learning programs.

“Data has a short shelf life,” says MemberSuite. Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data.

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. This article is way better than the usual productivity crap shilled all over the web. He even provides “actions for today” to get you started.

A few quick hits before we get to this week’s list of free webinars:

  • The title says, “10 easy ways to hack your culture to succeed at digital transformation.” Well, they may be easy but some of these are hardcore. (TechRepublic)
  • 40% of companies affected by ransomware attacks paid, but only half got their data back. Here’s how to get yours if you’re in that unfortunate position. (CSO)
  • The plain English guide to XML sitemaps. (HubSpot)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 11/6 at 12 p.m. CDT – Chapter Roundtable in Rosemont IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/6 at 12 p.m. – Recharge your Member Experience

Member value propositions are rapidly changing from expectations to experience-driven experiences. Your members expect the same convenient online experience with your association that they’ve come to expect in most other areas of their lives. Learn 6 ways to recharge your member experience. Find out how to become an experience-driven organization, what micro-moments are, how to be in the moment with your members, and how easy technology can enable these meaningful experiences. More info/register.

Host: YourMembership


Tue 11/6 at 12 p.m. – Marketing Trends to Watch for in 2019

Even marketers can’t predict what will happen tomorrow. Find out what trends should be on your radar for 2019. From automated commerce to assisted development and other emerging technologies, we want to give you the competitive advantage on developing trends that affect the way we market in the future. ​More info/register.

Host: American Marketing Association

Presenter: Minsoo Pak, certified futurist and partner principal of EY


Tue 11/6 at 2 p.m. – Risk Management 101

Negotiating contracts is a large part of a meeting planner’s day—and arguably—the most important. From negotiating amenities to inserting risk management clauses, meeting planners must stay at the top of their game.

Get expert insight on risk management—and remember to bring your biggest questions to this interactive session. More info/register.

Host: Smart Meetings

Presenter: veteran hotel attorney Lisa Sommer Devlin


Wed 11/7 at 12 p.m. CDT – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 11/7 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Wed 11/7 at 2 p.m. – The 4 Stages of Event Program Maturity: View Your Organization through the Lens of the Event Evolution Model

You’ve probably wondered how your event program stacks up to the rest of the market. Are you understaffed? Are your budgets lower? Are you using outdated technology? Learn about the four levels of evolution for your event practices along with practical insights and tips on how to increase your efficiency and ROI. More info/register.

Host: MeetingsNet

Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent


Thu 11/8 at 11 a.m. – Creating a Killer Content Strategy

Learn what a content strategy is and how it can transform your organization once you put it into action; how to create a content strategy statement for your organization; how to identify your target audiences and craft content that meets their needs; why a content-first strategy is essential for a successful website redesign; tips for making your content more interesting and impactful; and tips for helping others in your organization write great content. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, Matrix Group CEO, and Carrie Hane, Tanzen Founder and Content Expert


Thu 11/8 at 12 p.m. – Chapter Tech Tools You Can’t Live Without

Learn how other CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders.  Originally presented during our CRP-led session at CEX 2018, these chapter tech tools and uses come straight from other CRPs, so we’re sure they can work for your association too. We’ll even have a live Q&A to give you the opportunity to ask questions about the tools we share and how you can use them. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Thu 11/8 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 4 p.m. – Association Chat Happy Hour and VR Adventure (Alexandria VA)

Join your Association Chat friends for happy hour while playing with the AR and VR technology being used to change the way people communicate and experience associations and events. Chat with the VR/AR Association DC chapter members and ask them your tech questions while you try out VR gear and connect over happy hour drinks and snacks. Location: Alexandria VA. More info/register.

Hosts: Association Chat and Brightline Interactive


Fri 11/9 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Mon 11/12 at 2 p.m. – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit)

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Joy Duling, Membership Growth Expert 


Tue 11/13 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/13 at 1 p.m. – Create Business Value with Integrated Learning Solutions

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. 1 CAE credit. More info/register.

Host: Talented Learning and CrossKnowledge

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge

Tue 11/13 at 2 p.m. – 3 Ways to Use Google to Grow Your Membership (Membership Growth Online Summit)

Learn three ways you can use Google to attract and engage more members. Find out how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Expert


Wed 11/14 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/14 at 12 p.m. – How the Member Experience Shapes the Association Space

Learn how to shape the member journey and take insightful actions and decisions to enhance every interaction with your members. Member expectations regarding their experience with you and your staff are higher than ever. Organizations used to focus on member benefits, but now they’re focusing on the actual member experience. Delivering that experience requires a more complete understanding of the member and their interaction with your association. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite


Wed 11/14 at 2 p.m. – 3 Instagram Tips Successful Nonprofits Use to Raise Awareness and Win Supporters (Membership Growth Online Summit)

Learn how some nonprofits are using Instagram to reach the young and socially conscious generation, ensuring their organizations continue to grow well into the future. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Lilach Bullock, Social Media Expert


Thu 11/15 at 11 a.m. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL)

It’s no longer acceptable to simply have a web “presence.” A distinctive, original, and personal user experience is a requirement in today’s digital world. See how integrated technology systems can help grow, retain, and strengthen your connection to members, including email marketing and automation; harnessing email data to drive members and potential members to participate in your community; and tracking, analyzing, and maximizing user information to help deliver relevant, timely, personal content. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Americaneagle.com and Higher Logic


Thu 11/15 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/15 at 1 p.m. – Lessons Learned: Expanding Your Educational Programs with iMIS Integration

Explore the lessons learned by three different organizations—Society of Surgical Oncology, Home Builders Association of Alabama, and Sigma Sigma Sigma Sorority—when taking their education to the next level. Find out what challenges each organization needed to solve, what they learned during LMS implementation, and what benefits they’ve gained from integrating their AMS and LMS. More info/register.

Host: niUG

Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems


Thu 11/15 at 2 p.m. – 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit)

Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? Find out how to create a plan you can actually handle while delivering results. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Amy Jacobus, Digital Marketing Expert


Fri 11/16 at 2 p.m. – How to Use Data to Grow Your Membership in Just 1 Hour a Month (Membership Growth Online Summit)

Learn the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Jason Jensen, Digital Nonprofit Tech Expert


Mon 11/19 at 2 p.m. – Life, Guilt & the Changing Pace of Work (AWTC Meet-Up)

Many of us struggle with establishing and maintaining work/life balance. Our panel will discuss a variety of challenges in navigating changing priorities brought on by parenthood, managing illness, life changes, and the desire for something new. Panelists will share their own strategies and lessons learned in designing the job that brings you balance. Any woman working within the association community is welcome to attend. As always, we’ll be having a happy hour at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Organizer: Association Women Technology Champions

Presenters:

  • Alex Mouw, Principal Digital Strategist, Results Direct
  • Rhea M. Steele, COO, Council for the Accreditation of Educator Preparation

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Richard Hodonicky via Unsplash.

The weekly list of free educational events and resources for the association community…

Bear Mountain in Sedona - my inspiration for professional development resources and events for CAEs, association staff and others in the association community

Innovation isn’t about ideas. It’s about solving problems and doing the hard things first, says Greg Satell. His advice and insights make this one of the better articles about innovation I’ve read.

Fionta shares good advice for spotting phishing emails and other nonprofit cybersecurity threats such as hijacked websites and spoofed email sender addresses.

Here’s another from DelCor in their series of posts about IT “bags.” Kylee Coffman describes the type of people, policies, talents and tools your association needs in its digital bag.

An Association Advisor interview with Tamela Blalock, CAE, reveals her superpowers: member development and revenue generation. Having spent a weekend at Association Charrette with Tamela, I can vouch for those superpowers.

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy, including an integrated approach to education. Sounds like a silo-busting idea!

A few quick hits before we get to this week’s list of free webinars:

  • This is a must-read-and-keep, definitive guide to email deliverability. (SendX)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/29 at 5:30 p.m.* – ASAE NextGen Talks: Connecting w/ Executives (Washington DC)

A micro-networking event for young professionals in the association industry to meet with Nicole Araujo, Director of Business Development at Naylor Association Solutions and Trina Madison Behbahani, CAE, Director of Governance and Member Engagement at the American College of Radiology. Location: Washington DC. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/30 at 12:30 p.m. – Out Smart a Hacker: Association Security 2.0

What could be stolen from your learning management system, association management system, and other systems vital for your association’s day-to-day operations? Learn what questions you should be asking, and what actions to be taking, as an association executive to mitigate your organizations security risks. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Chris Nickerson, CEO of LARES Consulting


Tue 10/30 at 1 p.m. – How to Leverage Resilience Strategies and Performance Science the Army Way

Learn about strategic planning for the critical mental, emotional, and social elements of workplace performance. The same strategies that U.S. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation. Find out how to assess the quality of motivation and the culture of innovation within your organization. Define tangible strategies you can put into action immediately to establish work environments where innovation thrives. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Melissa Schreibstein, M.S., ACC, leadership coach and resilience trainer for the U.S. Army


Tue 10/30 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it is difficult to compel your members to interact on a regular basis. Learn about Artificial Intelligence technology, an accessible tool your association can use to increase member engagement. 1 CAE credit. More info/register.

Host: enSYNC Corporation

Presenter: Jared Loftus, rasa.io


Tue 10/30 at 5:30 p.m. – ASAE NextGen Talks: Connecting w/ Executives (Washington DC)

A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association. Location: Washington DC. More info/register.


Wed 10/31 at 1 p.m. – Contracts: Critical Clauses

Learn to identify the most essential clauses to include in a meeting contract. Find out how contract language can shift liability for costs and damages from one party to the other. Discuss the types of insurance coverage your organization should have, and what insurance to expect from the other contracting party. Consider the proper measure of damages for attrition and cancellation. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: attorney Joshua Grimes


Wed 10/31 at 2 p.m. – The Four Stages of Event Evolution: How Do Your Live Experiences Stack Up?

You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Am I massively understaffed? Are my budgets lower than others? Am I stuck using outdated technology? Learn about important benchmarks in the Event Evolution Model. Uncover how to transform your live experiences, increase your efficiency, and gain R.O.I. More info/register.

Host: BizBash

Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent


Thu 11/1 at 2 p.m. – Insights into Incentive Travel and Where It Is Heading

Get a deep-dive into findings from the new Incentive Travel Industry Index and insights into the current state of the incentive travel industry and where it is headed. More info/register.

Host: Smart Meetings

Presenter: John Iannini, president of Society for Incentive Excellence (SITE) Foundation


Thu 11/1 at 3 p.m. – Trendy or Timeless: Is Your Website a Little Black Dress? (ASAE Reston/Loudon VA Idea Swap)

How do you ensure your website redesign won’t quickly go out of style? Learn about the latest in website design and how to differentiate the flashy trends from the timeless classics. Walk away with essential tips and tricks for getting the most value out of your website investment. 1 CAE credit. Location: Ashburn VA. More info/register.

Host: ASAE Greater Washington/National Capital Community

Presenter: Alex Mouw, Principal Digital Strategist at Results Direct


Fri 11/2 at 12 p.m. – Association Analytics Brown Bag (online)

For association professionals who are responsible for reporting analytics to leadership, boards, and others stakeholders, to come together in a free-flowing environment to share their lunch time and discuss topics such as data analytics, presenting data to a board, making a case with data, creating relevant dashboards, or storytelling with dashboards. Each conversation will begin with attendees sharing the biggest challenge or question they have relevant to association data analytics. More info/register.


Tue 11/6 at 12 p.m. CDT – Chapter Roundtable in Rosemont IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Wed 11/7 at 12 p.m. CDT – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 11/7 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 11 a.m. – Creating a Killer Content Strategy

Learn what a content strategy is, and how it can transform your organization once you actually put it into action; how to create a content strategy statement for your organization; how to identify your target audiences and craft content that meets their specific needs; why a content-first strategy is essential for a successful website redesign; tips for making your content more interesting and impactful; and tips for helping others in your organization write great content. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, Matrix Group CEO, and Carrie Hane, Tanzen Founder and Content Expert


Thu 11/8 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 4 p.m. – Association Chat Happy Hour and VR Adventure (Alexandria VA)

Join your Association Chat friends for happy hour while playing with the AR and VR technology being used to change the way people communicate and experience associations and events. Chat with the VR/AR Association DC chapter members and ask them your tech questions while you try out VR gear and connect over happy hour drinks and snacks. Location: Alexandria VA. More info/register.

Hosts: Association Chat and Brightline Interactive


Fri 11/9 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Mon 11/12 at 2 p.m. – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit)

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Joy Duling, Membership Growth Expert


Tue 11/13 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/13 at 1 p.m. – Create Business Value with Integrated Learning Solutions

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. 1 CAE credit. More info/register.

Host: Talented Learning and CrossKnowledge

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge

Tue 11/13 at 2 p.m. – 3 Ways to Use Google to Grow Your Membership (Membership Growth Online Summit)

Learn three ways you can use Google to attract and engage more members. Find out how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Expert


Wed 11/14 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/14 at 2 p.m. – 3 Instagram Tips Successful Nonprofits Use to Raise Awareness and Win Supporters (Membership Growth Online Summit)

Learn how some nonprofits are using Instagram to reach the young and socially-conscious generation, ensuring their organizations continue to grow well into the future. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Lilach Bullock, Social Media Expert


Thu 11/15 at 1 p.m. – Lessons Learned: Expanding Your Educational Programs with iMIS Integration

Explore the lessons learned by three different organizations—Society of Surgical Oncology, Home Builders Association of Alabama, and Sigma Sigma Sigma Sorority—when taking their education to the next level. Find out what challenges each organization needed to solve, what they learned during LMS implementation, and what benefits they’ve gained from integrating their AMS and LMS. More info/register.

Host: niUG

Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems


Thu 11/15 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/15 at 2 p.m. – 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit)

Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? Find out how to create a plan you can actually handle while delivering results. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Amy Jacobus, Digital Marketing Expert


Fri 11/16 at 2 p.m. – How to Use Data to Grow Your Membership in Just 1 Hour a Month (Membership Growth Online Summit)

Learn the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Jason Jensen, Digital Nonprofit Tech Expert


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6,961 other followers