The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Instead, they should aim to meet the needs of advanced practitioners—and he’s seen survey results that back up his argument. “Early and mid-career professionals can catch on, and are in fact more attracted to challenging content and to making connections with experienced colleagues.”

Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home. Cassie Werber at Quartz explains how the lack of childcare at conferences is an inclusion issue. Does your association have a blind spot on this one?

Rethink your leadership training programs, says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too.

MemberSuite explains how to meet the unique needs of volunteer leaders—and increase their engagement and retention as volunteers and members.

If you want to be an organizational maverick instead of a wannabe or dysfunctional maverick, check out Scott Cowen’s advice at Knowledge@Wharton.

“Lacking generations of feudal tradition and clinging to the myth of being a classless society, Americans couldn’t just bring servants into their homes. So venture capitalists did it for them… all of these ‘gig’ economy companies simply created a giant pool of servants that you could call on demand. Crap, he (Indi Samarajiva) is right.

Quick hits before we get to next week’s free webinars:

Good eats:

  • I haven’t been home for dinner much in the past week but on Tuesday I was and I needed something quick. I picked up a rotisserie chicken and made spiced couscous and chicken, a tasty Food Network recipe with almonds, golden raisins, carrots, scallions, cilantro and warm spices.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 10/15 at 1 p.m.* – 10 Online Communication & Fundraising Best Practices for Small NGOs

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. More info/register.

Host: Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/15 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

This week’s moderator: Moira Edwards, president, Ellipsis Partners

Organizer: KiKi L’Italien, founder, Amplified Growth


Tue 10/15 at 3 p.m. – Are We Fully Leveraging the Value of Advocacy? (Zoom and Washington DC)

Join other public affairs and public relations leaders for a deep dive into the spectrum of advocacy communications issues – addressing diverse member views, tailoring messages, getting leadership buy-in, breaking down silos, increasing effectiveness, and measuring success. Locations: Zoom and Washington DC. More info/register.

Organizer: Associations Catalyzing Entrepreneurship

Presenters:

  • Ed Barks, president of Barks Communications
  • Tommy Goodwin, government relations manager for the Project Management Institute
  • Dennis Sadler, chief operations officer for the National Association of Secondary School Principals

Wed 10/16 at 1 p.m. – Using Google Analytics

Come join the Novi team for a roundtable discussion on using Google Analytics to track and report on your website traffic. Bring your toughest questions, and feel free to show off the ways you’re using analytics. More info/register.

Host: Novi AMS


Wed 10/16 at 1 p.m. – To Be the Best, You Need to Learn From the Best

We’ve compiled data from our customers who see the highest levels of app adoption and engagement. Not only will you see how you stack up against other CrowdCompass users, but you will learn the tips and tricks our highest achievers are using to see such great results. If you are not currently using a mobile event app, no problem. This webinar will help you see how you can most effectively implement mobile technology to increase engagement at your next event. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent


Wed 10/16 at 2 p.m. – Transform the Way Your Organization Engages & Communicates 365 Days a Year

Engaging with your attendees and members at your event is easy. But what happens the other 360 days of the year is just as important. Join us as we discuss valuable ways to keep them engaged year-round. More info/register.

Host: Community Brands


Wed 10/16 at 3 p.m. – 10 Free Cybersecurity Tools (and 3 Worth Paying For)

Learn about ten free cybersecurity risk-management tools available to nonprofits that want to increase security, how they operate, how to set them up, and how to train your staff to use them. Hear about three security tools to pay for, what they do, and why they offer a return on your investment. More info/register.

Host: Community IT

Presenter: Community IT Innovators’ CTO cybersecurity expert, Matt Eshleman


Thu 10/17 at 11:30 a.m. – 10 Ways to Maximize the Potential of Your Association’s Corporate Partnership Program (Alexandria VA Brown Bag)

Learn ten ways your association can maximize the value of your corporate partnership program. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenters:

  • Bruce Rosenthal, Bruce Rosenthal Associates, LLC
  • Lewis Flax, Flax Associates

Thu 10/17 at 12 p.m. – Are You Ready for an Organizational Culture Check-Up? (Washington DC Idea Swap)

The best laid plans, ambitious goals and new initiatives will often flounder if they do not align with your organization’s culture. Learn what organizational culture is and explore different styles of organizational culture. Learn more about what healthy organizations do differently and how you might integrate new approaches to cultivate a healthier organizational culture. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Carol Hamilton, principal at Grace Social Sector Consulting


Thu 10/17 at 1 p.m. – Tech That Matters *Now* for Learning Businesses

Emerging technologies like virtual reality and AI generate a lot of buzz, but, for most learning businesses, chasing after the latest and greatest is of questionable value. Learn about the technologies that matter most right now for learning businesses, the tech that can most help you meet modern learner expectations, support effective marketing, and achieve real learning impact. Hear about a framework for thinking about technology decisions and insight into which technology investments make the most sense. 1 CAE credit. More info/register.

Hosts: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 10/17 at 1 p.m. – Digital Marketing to Exceed Your Marketing Goals

Learn how to use strategic digital marketing and intelligent sales techniques to attract and convert potential members to loyal members or grow your event attendance…all with verifiable ROI. We’ll talk about website design (how to maximize your SEO efforts), digital advertising (building campaigns to drive traffic and get stronger online presence), inbound marketing (understanding your members’ personas and the membership journey), lead generation to increase your membership, and sales enablement. More info/register.

Host: enSYNC Corporation

Presenter: Jake Fisher, co-founder of Bridges Strategies


Thu 10/17 at 2 p.m. – Data, Data Everywhere, and There Is A Lot to Drink

Learn how constituent and members data can be enriched by collecting demographics from your website or third-party vendors. Based on defined demographics, data AI can then be used to define best matching constituents and members for targeting sales campaigns around events, membership, fundraising, and product sales. More info/register.

Hosts: ReviewMyAMS, Higher Logic and benel Solutions

Presenters:

  • El Mehdi Marhoum, President & CEO, benel Solutions
  • Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic

Thu 10/17 at 2 p.m. – Moving Beyond Empathy through VR

Imagine the possibility of seeing the world through the eyes of a child, a woman or a disabled person. Stanford and Columbia University Research labs have enabled this through virtual reality that creates experiential experiences in Empathy Machines. Join Dr. Courtney Cogburn as she navigates through the 1000 Cut Journey project in what could potentially be the key transformational tool of the future. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Courtney D. Cogburn, assistant professor at the Columbia University School of Social Work and faculty of the Columbia Population Research Center


Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register.

Hosts: Billhighway and Mariner Management

 <Yes, CEX is a paid event. I’m breaking my no-paid-events rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth. Hope to see you there!>


Tue 10/22 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 10/24 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 10/24 at 12 p.m. – Effectively Promote Your Organization’s Content Online

Subscribers have extremely high interest in their organization’s publications, but how can they engage with your news and articles if they don’t even know you’ve published content? Learn effective methods to promote your internal content, including SEO basics for more effective content promotion, personalizing and automatically sending email blasts with your recently published content, and the best ways to leverage your social media profiles and other free promotional channels. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, Director of Customer Success at rasa.io


Thu 10/24 at 1 p.m. – Inside the Customer Learning Lifecycle: How Continuous Education Drives Lasting Value

Customer experience has become a business obsession—and with good reason. When organizations get it right they enjoy more profitable, loyal customer relationships, which in turn create a competitive advantage. But where does education fit-in? Learn how to prioritize fluid customer education needs; how to build a convincing business case; guidelines for choosing effective tools and technologies; tips for quick deployment and continuous improvement; successful “lifecycle” content strategies; and metrics to evaluate program impact over time. 1 CAE credit. More info/register.

Host: SAP Litmos

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Mike Martin, CLO at SAP Litmos

Thu 10/24 at 3:30 p.m. – Association Ethics Toolkit & Happy Hour (McLean VA)

Learn about the new Ethics Toolkit that was recently developed by ASAE’s Ethics Committee to create more ethical practices in association management. Walk through how to use the ASAE Ethics Toolkit to assess your organization and to plan future strategy to create a more ethical workplace. The program will be immediately followed by a networking reception/happy hour. 1.5 CAE credit. Meets new CAE ethics education requirement. Location: McLean VA. More info/register.

Host: Northern Virginia Chamber

Presenters:

  • Billy M. Williams, CAE, Vice President, Ethics, Diversity and Inclusion, American Geophysical Union
  • Bob Skelton, CAE, Chief Administrative Officer, ASAE

Tue 10/29 and Wed 10/30 – Live Review

Live Review is a two-day, entirely online event that allows you to efficiently, effectively and affordably get targeted demos of learning platforms from 14 vendors focused on learning businesses and committed to serving organizations that market and sell lifelong learning, continuing education and professional development. More info/register.

Host: ReviewMyLMS (Tagoras)


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

professional development resources and events for CAEs, association staff and others in the association community

If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management—yes, data management, we’ve come a long way, baby!

Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. Follow along as he describes life with a dumbphone and lessons from his experiment.

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS.

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it.

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site.

Quick hits before we get to next week’s free webinars:

  • Not surprisingly, new research from Adobe finds email is very much holding its own among newer channels and technologies. (Giselle Abramovich, CMO by Adobe)
  • In case you were wondering… the complete beginner’s guide to TikTok. (Matt Schlicht)
  • Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. (Andrew Perrin, Pew Research Center)
  • Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. (Ivaylo Durmonski)

Good eats this past week:

  • We spent a weekend with our niece and her family who live just north of Carolina Beach. The Intracoastal Waterway is at the end of their street so we went crabbing on Saturday and enjoyed a big bucket of them for happy hour(s). Later, I made shrimp scampi for everyone. Homemade shrimp broth takes any shrimp dish to a whole new level—it’s the golden elixir, especially when you have shrimp heads in the mix.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/7 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/8 at 12:30 p.m. – Looking at the Mindset, Model, and Measures of a New Member Onboarding Program

You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Now the real work begins. Converting new members (i.e., getting them to renew for the very first time) is crucial to increasing retention rates. Learn about a blueprint of a model onboarding program that will drive new members to renew. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 10/8 at 1 p.m. – LMS Success: Keys to Building Participation and Revenue

Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Learn about platform strategies, content strategies, design and workflow. Find out how to leverage your ecosystem of applications to support your online education goals. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Sam Hirsch, Account Manager, and Arianne Urena, Client Success Manager, CommPartners


Tue 10/8 at 1 p.m. – How to Use Social Media to Raise Money Online

Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: trends in the social media landscape that nonprofits need to understand; choosing the correct social media platforms for your small nonprofit; building up momentum on social media to launch a successful social media fundraising campaign; and tips and examples of simple ways to use the major platforms to raise money and build community. More info/register.

Host: Nonprofit Tech for Good

Presenter: Julia Campbell of J Campbell Social Marketing


Tue 10/8 at 2 p.m. – Anticipatory Intelligence (Association Tweetchat #assnchat)

Join an online tweetchat on ASAE’s research with Foresight Works and “Anticipatory Intelligence” as a driver of change. Big data, AI, predictive analytics…what does all of this mean for associations? Follow the #assnchat hashtag on Tuesday at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 10/8 at 2 p.m. – Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving More Online

Explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. Get a Website Self-Evaluation Kit to help you identify current website challenges and understand how to fix them. Learn how to write clear hero messages that encourage donors to engage with you; how not to create confusion through your messaging, user experience and/or donation form (and how to fix those areas), and tips for quick website fixes that result in immediate improvements. More info/register.

Hosts: Mighty Citizen and The NonProfit Times

Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen


Tue 10/8 at 2 p.m. – Data Analytics for Association Marketers

Associations are enjoying spectacular results in the very first year of using data analytics to craft messages and offerings that resonate with ever-changing member segments. See how modern data analytics can elevate the efforts of your marketing department. Learn how to dissect and target the latest member and non-member interest clusters; identify your most and least engaged members; identify member interest trends with data snapshotting; and link data analytics to your existing email and social marketing systems. More info/register.

Host: Gravitate Solutions


Tue 10/8 at 3 p.m. – Tech Talk: Collaboration Tools (Washington DC)

Slack, MS Teams, Basecamp, Smartsheet, Dropbox, Confluence, Jira—these are tools we love (and hate). Now more than just “cool tools,” collaboration tools are becoming critical, enterprise systems for communicating and getting work done. Join this interactive tech talk where panelists will share their experiences with selecting, implementing, and maintaining all sorts of collaboration tools. We’ll cover how they work, things to watch out for, and some tips and tricks. Location: Washington DC. More info/register.

Host: Association Women Technology Champions


Tue 10/8 at 5:30 p.m. – Association Women Technology Champions Happy Hour (Washington DC)

Join AWTC for happy hour right after the meet-up. Location: Washington DC. More info/register.


Wed 10/9 at 10 a.m. – International Government Relations and Advocacy Best Practices

Join a virtual panel discussion about international government relations and advocacy best practices and how they can positively impact how associations advance the interests of their members across the globe. 1 CAE credit. More info/register.

Organizer: ASAE International Associations Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Tommy Goodwin, Head of Government Relations, Project Management Institute
  • Alfons Westgeest, Managing Partner, Kellen
  • Magdalena Mook, Chief Executive Officer and Executive Director, International Coach Federation
  • Emily Reineke (moderator), Managing Director, International Technology Law Association

Wed 10/9 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear leading association industry technologists and association executives discuss various technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register.

Host: Impexium


Wed 10/9 at 1 p.m. – Creating Sustainable Food Experiences

Learn this year’s hottest trends in sustainable food and service, how to lighten the carbon footprint of your menus, and how to negotiate menu items to save on your budget. More info/register.

Host: Meetings Today

Presenter: Nancy J. Zavada, president of MeetGreen


Wed 10/9 at 2 p.m. – Sustainability: Busting the Myth and Moving the Needle on Food Donations

There is a prolific myth in the hospitality industry that organizations cannot donate prepared food without substantial liability risk. With 40% of food in the U.S. going to waste and a hunger rate that ranges from 12% to 24%, discarded food from events represents a significant opportunity to generate positive social and environmental returns. Learn how to educate your suppliers on donation liability protection, share best practices, and build a business case for food donation. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Aurora Dawn Benton, Astrapto LLC


Thu 10/10 at 12 p.m. – How to Accelerate Stalled Agile: Part 1

Your organization has gone Agile. You’ve invested a significant amount of time, effort and money on training and implementation, but you’re not seeing the ROI you expected. This 4-part webinar series will cover the biggest strategic and tactical roadblocks to achieving the ROI you want. Agile Ceremonies are an integral piece of the Agile journey and part of every Agile team’s daily routine. When they are done incorrectly or compromised, your teams can suffer. Learn about 5 key ceremonies, common issues that keep these ceremonies from working, and tips you can start implementing immediately to see improved results. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, COO, xScion


Thu 10/17 at 2 p.m. – Data, Data Everywhere, and There Is A Lot to Drink

Learn how constituent and members data can be enriched by collecting demographics from your website or third-party vendors. Based on defined demographics, data AI can then be used to define best matching constituents and members for targeting sales campaigns around events, membership, fundraising, and product sales. More info/register.

Hosts: ReviewMyAMS, Higher Logic and benel Solutions

Presenters:

  • El Mehdi Marhoum, President & CEO, benel Solutions
  • Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic

Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register.

Hosts: Billhighway and Mariner Management

<Yes, this is a paid event. I’m breaking my rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth.>


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Lukasz Szmigiel via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Does your association need a stop-doing list? In Associations Now, Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important.

During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. But what happens when they get back to the office? MemberSuite suggests how to turn a few days into long-lasting learning experiences for your attendees.

Instead of focusing on getting students and recent graduates to join your association, WBT Systems recommends earning their loyalty and trust by providing the education and resources they need to get a job.

What’s the difference between an AMS query and an AMS report? If you’re not quite sure, DelCor will set you straight and explain the best use for each one.

Billhighway identifies eight valid and understandable reasons why chapter members don’t volunteer and recommends several solutions for overcoming those obstacles.

Quick hits before we get to next week’s free webinars:

  • Watch out for this Amazon phishing scam hitting inboxes now. (Stu Sjouwerman, KnowBe4)
  • To build an inclusive culture, start by running inclusive meetings. (Kathryn Heath and Brenda F. Wensil, Harvard Business Review)
  • Gen Z-ers and millennials have been called lazy and entitled. Could they, instead, be among the first to understand the proper role of work in life? I think so, although many of us older folks always understood it, we just went along to get along. (Claire Cain Miller and Sanam Yar, New York Times)

Good eats this past week:

  • Looking for a quick dinner? Try this chimichurri chicken from the New York Times. If you aren’t a subscriber, use any recipe for chimichurri, slather it on chicken thighs, let them sit a bit and then bake. I used cilantro (in addition to parsley) instead of the recipe’s oregano. If you use this recipe, cut back on the olive oil, try 6 tablespoons.
  • In my quest to use zucchini in a recipe that would last a few meals, I made this zucchini mac and cheese with garlic brown butter breadcrumbs. I didn’t read the post but I think the blogger at Spices in My DNA was trying to hide the zucchini in the mac so her kids would eat it. No such issues here so I chopped the zucchini instead of grating it. I also added red onion and shishito peppers. You could definitely cut back on the cheese—that was a big pile of cheddar, gouda and fontina.
  • I’ve made this deviled bluefish from Saveur several times, maybe you’re tired of me talking about it.
  • Lately, I’ve turned to a simple sauce for fish, potatoes and green beans: melted butter infused with chopped chives (or garlic chives) and lemon juice. Quick and satisfying. Might do it again tonight with some speckled trout, but thinking about adding Aleppo pepper for some zing.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/30 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/1 at 12 p.m. – Geospatial Analysis

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Host: Association Data Analytics Brown Bag


Tue 10/1 at 2 p.m. – Association Chat on Twitter (#assnchat)

Yes, it’s back, the original #assnchat Twitter chat is back, hosted by KiKi L’Italien. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. Yes, the hashtag’s now used by many of us to share good reads, but way back in the day, oh, ten years ago, it started as a weekly chat hashtag. [Doesn’t it figure, I have a Zoom scheduled for then. Maybe next time!]


Wed 10/2 at 11 a.m. – Boosting Event Registrations (+ Actual Attendance) With Personalized Retargeting Campaigns

Learn how retargeting can help boost registration and attendance. Get ready for some super actionable tips and tricks. More info/register.

Hosts: Swoogo and Feathr


Wed 10/2 at 1 p.m. – Take Advantage of B2B Interchange Rates: Capturing Level II and III Data for a Considerable Savings in Merchant Processing

Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). With little to no change in procedures, capturing just a few lines of information has proven to save the typical association thousands of dollars in merchant processing fees every year. Learn about the workflow of a B2B transaction within an AMS and what is required to qualify transactions for Corporate Visa/MasterCard Interchange Rates, a significantly lower rate than standard merchant processing fees. 1 CAE credit. More info/register.

Hosts: MemberSuite and Priority I.S.


Wed 10/2 at 4:30 p.m. – PD Professionals Meet-Up (Washington DC)

Join professional development professionals in the DC/MD/VA area for a happy hour event at Bar Deco in DC’s Chinatown. This meet up will allow individuals who focus on professional development for their associations to meet and network with others with a similar focus in a fun and relaxed environment. Location: Washington DC. More info/register.

Organizer: ASAE Professional Development Professionals Advisory Council


Thu 10/3 at 11:00 a.m. – Radical Candor for Today’s Teams

Learn about the concept of radical candor in today’s environment of data-driven performance management, AI-fueled PM tools, and sensitivities around diversity and inclusion. Find out what is—and most definitely is not—Radical Candor, how to incorporate Radical Candor into your performance development processes, how to balance candor and sensitivity with employees, and where the Radical Candor journey can go astray, and how to recover. More info/register.

Host: MIT Sloan Management Review

Presenters:


Thu 10/3 at 11:30 a.m. – Digital Evolution Study Reveal

Community Brands conducted a study about the evolution of technology in professional membership organizations. This webinar will look at findings from the study plus recommendations on how to use the study’s data to more effectively employ technology to better serve your members. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Tristan Jordan, EVP, and Sig VanDamme, Membership Software Evangelist, Community Brands


Thu 10/3 at 2 p.m. – The Perils and Promises of Blockchain for Associations

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: ReviewMyAMS

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

Fri 10/4 at 10 a.m. – Association Value Prop Remix & Laying the Track for Member Persona Creation

Learn how you can redefine your value propositions to better inform messaging and offerings for current and prospective members. Discover ways to leverage your data to create personas, identifying value for future outreach and engagement. More info/register.

Host: Blue Sky eLearn


Wed 10/9 at 2 p.m. – Sustainability: Busting the Myth and Moving the Needle on Food Donations

There is a prolific myth in the hospitality industry that organizations cannot donate prepared food without substantial liability risk. With 40% of food in the U.S. going to waste and a hunger rate that ranges from 12% to 24%, discarded food from events represents a significant opportunity to generate positive social and environmental returns. Learn how to educate your suppliers on donation liability protection, share best practices, and build a business case for food donation. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Aurora Dawn Benton, Astrapto LLC


Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register.

Hosts: Billhighway and Mariner Management

<Yes, this is a paid event. I’m breaking my rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth.>


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Anastasiya Romanova via Unsplash

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. If your association has a new member onboarding, orientation, or welcoming program, please take 15 minutes to participate. Your community thanks you!

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience.

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor—and a little additional advice as well.

I saw a tweet about the AMC Institute’s virtual engagement lounge where members can connect and talk shop between F2F meetings. Looks like a great idea for other associations to copy.

Quick hits before we get to next week’s free webinars:

  • Pumpkin spice data analytics: how many “pumpkin spice” branded foods actually live up to their names. (Christopher S. Penn, TrustInsights)
  • From bullying and sexual assault to squalid living conditions and forced labor, working at sea can be a grim business—and one deep-sea fishing fleet is particularly notorious. You can stop supporting these atrocities by never buying Asian fish and seafood again—support local commercial fishing instead. (Ian Urbina, The Guardian)

Good eats: We spent several days in Baltimore this past week so I haven’t done much in the kitchen since last we met except refrigerator pasta. But we ate well in Baltimore. I’m only hoping all that crab was local and not from Asia. Didn’t ask, oops. The highlights were:

  • Crab martini and crab cakes at Duda’s Tavern
  • Mussels with garlic butter, and an arugula, beet, feta salad with citrus vinaigrette at Bertha’s Mussels
  • Crab bisque at Bistro 300 in the Hyatt Regency Inner Harbor
  • Crab bruschetta flatbread at Pratt Street Ale House
  • The band Nothing But Trouble at Cat’s Eye Pub
  • The beer list at Max’s Taproom
  • The crowd at the Ravens game on Sunday

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/23 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 9/24 at 11 a.m. – 5 Ways to Generate More Leads from Your Webinars

Learn how to increase your lead generation from webinars, your webinar’s ROI, and your conversion rates from webinar leads. More info/register.

Host: WorkCast

Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc.


Tue 9/24 at 12:30 p.m. – The 2 Must-Ask Questions of Member Affinity Programs

Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. How can an organization ensure the relationship is balanced, equitable, and truly does attract and retain members? Learn about the two important questions you must ask about these shared collaborations to ensure your membership program experiences growth rather than decay. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 9/24 at 1:30 p.m. – Idea Party Afterparty

At ASAE Annual, ten industry partners came together to host the Idea Party. During this event, we asked attendees, “If you could snap your fingers, what would technology enable for your organization?” Nearly all the responses we received surrounded aspects of better communication: people want technology to enable easier ways to get information at the time it’s needed. During this virtual session, we’ll be using the crowdsourced responses around connecting, delivering information, and networking as conversation fodder for our resident technology experts, who will reflect, expand upon, and provide insight. 1 CAE credit. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Teri Carden, CEO, 100Reviews
  • Jim Thompson CAE, IOM, VP, Association Management & Strategic Development, Capitol Hill
  • Garth Jordan CSM, CSPO, CDT, Chief Strategy Officer, SVP, The Healthcare Financial Management Association
  • Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

Tue 9/24 at 2 p.m. – 5 Ways to Build Buzz with Young Members on Instagram

Learn five quick and inexpensive ways you can use Instagram to find new members, engage them, and keep them. Find out how to attract more young members by creating Instagram posts that get noticed. Hear expert tips for incorporating Instagram into your broader campaigns for an even greater impact. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Myers, Director of Product Growth, Personify


Tue 9/24 at 2 p.m. – How to Find and Plan the Perfect Event Spaces

Hear about best practices for making sure the event space you source matches the type of event you’re planning and the attendee experience expectations you’re managing so that your event produces the outcomes that you want. More info/register.

Host: Smart Meetings

Presenter: Laura Puglisi, Director, Venue Sourcing & Partnerships


Wed 9/25 at 11:30 a.m. – Overlooked Benefits of Outsourcing Nonprofit Accounting

Has your organization ever looked at outsourcing all or a portion of its accounting? If not, it is because you’re not sure how the organization would benefit from this decision. Since it is not a common practice for nonprofits to outsource its accounting, learn about the process and the overlooked benefits of outsourcing your nonprofit accounting. More info/register.

Host: Abila

Presenter: Financial Technologies & Management


Wed 9/25 at 12 p.m. – The Pros and Cons of Having Corporate Partners (Partnership Professionals Network Idea Exchange – Washington DC)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Wed 9/25 at 1 p.m. – Member-Facing Analytics: A New Potential Revenue Source for Associations

Most data analytics initiatives focus on data used internally by leadership and staff to better understand members and their interests. A new trend is emerging in which associations provide personalized data analytics directly to members, delivering added value and insights. This innovative concept places member-specific data visualizations on your website or mobile app—wherever members (or potential members) log in and access information. See real-world examples of how both trade and professional associations are monetizing member-facing analytics by charging directly for this new value and/or using it to sell existing offerings such as training, conference attendance, certifications, etc. More info/register.

Host: Gravitate Solutions/Nucleus


Wed 9/25 at 1 p.m. – The Perils and Promises of Blockchain for Association Members and Leaders

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: Impexium

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

Wed 9/25 at 1 p.m. – Weekly Check-in: A Peek at the AIHA.org Site Refresh

Ben Rome, marketing manager at the American Industrial Hygiene Association, will chat with us about the member-focused strategy and content design behind the new AIHA site. Join the Content Forum first. More info/register.

Host: Content Forum


Wed 9/25 at 1 p.m. – Contract Strategies for the Evolving Marketplace

Learn about the current marketplace and how it affects a planners’ strategy during negotiations. Hear about key contract clauses and how to defend them to benefit your organizations bottom-line as well as variables that hotels consider when reviewing your overall business value. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz


Wed 9/25 at 1 p.m. – The Art of Event Feedback

Learn what does research suggests when it gets to event feedback and how to use technology strategically to collect feedback in new ways. Hear about the most actionable tactics to implement feedback at your events. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Wed 9/25 at 1 p.m. – How to Budget and Plan Your 2020 Content Marketing Strategy

Learn why content marketing should be your No. 1 priority for 2020, how to budget for your content initiatives, which team members you’ll want to consider to help you drive these efforts, how to put together a documented content strategy, a process for creating content, and tech that will aid your efforts. More info/register.

Host: Influence & Co.

Presenters: Brittni Kinney Ratliff, Vice President, and Natalie Stezovsky, Vice President, Influence & Co.


Wed 9/25 at 2 p.m. – Association Site Search – How to Create an Amazing Search Experience

See multiple examples of great associations search tools. Walk through the steps necessary to get a great universal search for your organization, such as pulling data from different systems, ensuring the data stays updated, designing an interface, and “tuning” the search to ensure it returns the most relevant results. More info/register.

Hosts: ReviewMyAMS and BlueBolt

Presenter: Jason Lichon, Chief Solutions Officer, BlueBolt Inc.


Wed 9/25 at 2 p.m. – Diversity & Inclusion: Diversity Is More Than Demographics

Have you considered launching a Diversity and Inclusion benchmarking study for your association? Learn about recent trends in D&I benchmarking and why they matter to associations, key business benefits of having an inclusive work environment, how to measure D&I progress, and why D&I maturity models work. More info/register.

Host: Dynamic Benchmarking

Presenter: D&I expert Kim Drumgo, AICPA


Wed 9/25 at 10 p.m. – Wired to Become: The Neuroscience of Purpose

Hear about the latest research on the brain science of purpose and why it’s such a powerful force. Learn how you can leverage purpose to create a better work environment, more engaged employees, more effective leaders, and a positive culture that attracts and retains top talent. Leave with tips and strategies for weaving purpose into a wide range of learning and talent programs, all of which will contribute to your organization’s success. More info/register.

Host: Asia Pacific Career Development Association

Presenter: Dr. Britt Andreatta, PhD, CEO of 7th Mind, Inc.


Thu 9/26 at 11:30 a.m. – Associations’ Role in Education and Workforce Development (Lunch and Learn – Washington DC)

Everyone talks about connecting industry and education together but quite often associations are left out of the conversation. Hear about the role associations play in the skills gap, and the future of work and how associations are starting to play a bigger role in education and workforce development. Location: Washington DC. More info/register.

Host: Cue Career

Presenters:

  • Jane Oates, president, Working Nation and former Obama Administration Assistant Secretary of Employment and Training, US Department of Labor
  • Julia Freeland Fisher, director of education, Christensen Institute
  • Lauren Harley, assistant director of education and certification, MCI Group
  • Kiki L’Italien (moderator), host of Association Chat and founder, Amplified Growth

Thu 9/26 at 12 p.m. – How to Highlight Uncommon Skills with Digital Credentials

Learn how to create digital credentials that highlight uncommon skills, how creating digital credentials for uncommon skills creates a network of talent that can be used for employment or even volunteer opportunities, and how leading organizations have created digital credentials for uncommon skills and how their earners have used them in the real world. More info/register.

Host: Credly

Presenters: panelists from Esri and Tilt 365


Thu 9/26 at 1 p.m. – How to Elevate Your Sponsorship Game

Are you looking to take your sponsorship game to the next level? Learn about strategies for generating new sponsorship dollars, partnering on thought leadership opportunities, and sponsorship trends for 2020. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Thu 9/26 at 2 p.m. – Events as a Powerful Catalyst for Richer Intergenerational Dialogue

As event organizers focus more attention on growing Millennial and Gen Z attendance, the pendulum might be swinging too far these days. There are outstanding growth opportunities waiting to be seized with age 50+ segment, beginning with helping them figure out “What Next?” for their career. Designing experiences for forward-thinking Modern Elders also tees up more fruitful intergenerational dialogue at events. Take a closer look at what’s working, what’s not, and steps you can take to foster richer intergenerational exchanges to solve industry challenges, while growing attendance and loyalty across all generations. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Donna Kastner, Founder of Retirepreneur


Thu 9/26 at 2 p.m. – The Hidden Value of Event Apps

With attendees rating a mobile app as the third most important factor contributing to a positive attendee experience, are you making the most out of your tech? Learn how to ensure the digital experience supports your overall event and enhances the attendee journey, providing greater insights into your attendee’s behaviors. More info/register.

Host: BizBash

Presenter: Lauren Turner, Manager of Mobile Solutions at Cvent


Wed 10/2 at 1 p.m. – Take Advantage of B2B Interchange Rates: Capturing Level II and III Data for a Considerable Savings in Merchant Processing

Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). With little to no change in procedures, capturing just a few lines of information has proven to save the typical association thousands of dollars in merchant processing fees every year. Learn about the workflow of a B2B transaction within an AMS and what is required to qualify transactions for Corporate Visa/MasterCard Interchange Rates, a significantly lower rate than standard merchant processing fees. 1 CAE credit. More info/register.

Hosts: MemberSuite and Priority I.S.


Wed 10/2 at 4:30 p.m. – PD Professionals Meet-Up (Washington DC)

Join professional development professionals in the DC/MD/VA area for a happy hour event at Bar Deco in DC’s Chinatown. This meet up will allow individuals who focus on professional development for their associations to meet and network with others with a similar focus in a fun and relaxed environment. Location: Washington DC. More info/register.

Organizer: ASAE Professional Development Professionals Advisory Council


Thu 10/3 at 2 p.m. – The Perils and Promises of Blockchain for Associations

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: ReviewMyAMS

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Anastasiya Romanova via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The Albright-Knox Art Gallery is cool again, says Buffalo News reporter Colin Dabkowski. Almost half their visitors are 18 to 34 years old, while the average at other art museums is 55 to 65. Find out how the Albright-Knox has “shaken off its stodgy reputation and become the place to be.” You might get some ideas for your association.

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers, an underappreciated market segment with huge potential.

MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience.

What a member (or anyone) says they need isn’t always what they really need. At Association Success, Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs.

Quick hits before we get to next week’s free webinars:

  • Sad story. The meritocratic failings of classical music. (Kate Wagner, The Baffler)
  • It’s not just Millennials. A majority of Gen Xers and Boomers are also regular users of social media and smartphones. Duh. (Emily Vogels, Pew Research Center Fact Tank)

Good eats:

  • We’re having a major harvest of pepperoncini so I threw some pickled pepperoncini into the lamb/squash mixture. I’ve been doing a lot of quick pickles using this recipe from Simple Comfort Food. I add red pepper flakes and pickling spices to the mix, and reduce the sugar by one tablespoon.
  • While fresh local corn is still around, I’ve been trying to find new ways to enjoy it. One hit: elote-style quesadillas from Food 52. I had some farm-fresh sweet red frying peppers so I added them to the mix too. Just make sure you use fresh tortillas. Mine were a bit stale so they split on the fold making it a bit challenging (and messy) to flip them over.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/16 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 9/17 at 8:30 a.m. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA)

Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 9/17 at 11 a.m. – Is It Time to Re-Brand?

Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?” Find out when and how to approach a re-brand for your organization. Learn the key considerations before deciding to rebrand, how to develop a successful re-branding plan and how to fuel equity and position with your brand (new or not). 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jane Barwis, Founder and President, BRG Communications
  • Joanna Pineda, CEO, Matrix Group

Tue 9/17 at 12 p.m. – The Top Copyright Issues Facing Nonprofits

Think you own the photos your staff just posted on the website? Learn the answer to this question and others on topics such as owning the work you pay professionals to create, top website and social media copyright issues, forcing infringers to take down what you own, and key issues in publishing contracts for journals and books. More info/register.

Host: Venable LLP

Presenters:

  • Venable Intellectual Property partners Meaghan Kent and Linda Zirkelbach
  • American Red Cross senior counsel Allison Leader

Tue 9/17 at 1 p.m. – Voice Search Is Here. What You Need To Know (And Do!) Today

According to voicebot.ai, 58.6% of online adults in the United States have used voice search. Learn why Voice is important to business; what impact voice search will have on your business and content; why you need to optimize your website for voice assistants like Amazon Alexa and Google Assistant and why a Voice application may be in your future. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. More info/register.

Hosts: Gulo and Pragmatic

Presenters:

  • Chris Bonney, VP of Strategy, Gulo
  • Scot Westwater, Co-founder and Lead Voice Strategist, Pragmatic
  • Susan Westwater, Co-founder and CEO, Pragmatic

Tue 9/17 at 1 p.m. – 5 Trends Shaping the Future of Fundraising in 2020

Learn about five trends that will impact the nonprofit fundraising space the most in 2020. More info/register.

Host: Nonprofit Tech for Good

Presenter: Monica Finch, Head of Communications & Brand at Classy


Tue 9/17 at 2 p.m. – What’s In It for Me? Understanding All Aspects of Customer, Client and Attendee Feedback

Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand. Hear about ways to decipher actionable feedback that can be useful in future events, the motivation of incentives and how an offering affects response data. 1 CMP credit. More info/register.

Host: PCMA


Tue 9/17 at 2 p.m. – How Strategic Planning Can Supercharge Your Business

Hear about a step-by-step guide for managing the strategic meeting process—everything from discovery meetings to real ROI measurements. Learn how to get a seat at the table early in the process, what questions to ask and how to deliver results that will be valued in the C suite. More info/register.

Host: Smart Meetings

Presenter: Christy Lamagna, owner of Strategic Meetings & Events


Tue 9/17 at 2 p.m. – 8 Ways to Get Gen Z and Millennials to Give

Hear about the insights and campaign experience that have led to hundreds of viral crowdfunding campaigns. Learn eight action-oriented ways to successfully inspire a new generation of givers to your nonprofit. More info/register.

Host: TechSoup

Presenter: Moshe Hecht, Chief Innovation Officer, Charidy


Wed 9/18 at 1 p.m. – An Interview with ASIS International, Content Strategy in Action

Fresh from their presentation at the ASAE Annual meeting, Teri Anderson and Nancy Green join us to discuss how they are leading ASIS International’s effort to build new revenue from already existing content, and create a new internal competency around generating new products and programs that bring together multiple departments and creative approaches. Join the Content Forum first. More info/register.

Host: Content Forum


Wed 9/18 at 1 p.m. – How to Find and Plan the Perfect Event Spaces

Learn how to make sure the event space you source matches the type of event you’re planning and the attendee experience expectations you’re managing so that your event produces the outcomes that you want. More info/register.

Host: Meetings Today

Presenter: Laura Puglisi, Director, Venue Sourcing & Partnerships, Cvent


Wed 9/18 at 2 p.m. – Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers

From a robust career center to engaging communications vehicles and comprehensive sponsorship programs, ASAE’s story is unique within the industry. Learn where ASAE started their non-dues revenue (NDR) journey and its history over time, ASAE’s process and evolution of expanding and creating new NDR opportunities, why embracing emerging trends and technology was imperative to growing parts of ASAE’s NDR portfolio, and recommendations on how to bump up your NDR generators. More info/register.

Host: Association Advisor/Naylor Association Solutions

Presenters:

  • Betsy Piper/Bach, JD, CFP, CIMA, President, ASAE Business Solutions
  • Jennifer Baker, MSW, CAE, Senior Director, ASAE Business Solutions
  • Karl Ely, CAE, Senior Vice President and Publisher, ASAE
  • Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions

Wed 9/18 at 2 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Find out how multiple organizations are using good data for every stage of the member lifecycle. 1 CAE credit. More info/register.

Hosts: Altai Systems and Higher Logic

Presenter: Higher Logic’s Mikhail Opletayev


Wed 9/18 at 3 p.m. – Nonprofit Cybersecurity Readiness

Find out the basics a security plan should include. Hear a synthesis of recent security webinars on understanding risks, considering cyber insurance, security incidence response best practices, and creating a multi-layered security plan that actively includes your staff and executives. More info/register.

Host: Community IT Innovators

Presenter: Community IT Innovators’ CTO and resident security expert, Matt Eshleman


Thu 9/19 at 8:30 a.m. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Reston VA)

Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 9/19 at 11:30 a.m. – Innovate Like Amazon, on a Lemonade Stand Budget (Alexandria VA Brown Bag)

Join a hands-on, roll-up your sleeves experience that shifts the agenda from competition-based to value innovation, and shows you how to lead your association to new sources of non-dues revenue, while increasing the value of membership. Every trade and professional association has hidden, untapped assets. Learn how to find yours. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: David Schulman, President, Associations Rewired


Thu 9/19 at 12 p.m. – Leverage Chapters to Engage & Grow Membership

Chapters can play a key role in membership and revenue growth for your association. Learn how to leverage chapters as a channel to reach new audiences; tap into (and boost) chapters’ unique ability to provide community and optimize the member experience; and leverage chapter experiences to drive community influencers. Find out how to lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management


Thu 9/19 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Learn about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 9/19 at 1 p.m. – Maintaining Quality Peer Review When Submission Trends and Journal Structures Change

Every year, Peer Review Week brings together individuals and organizations committed to the quality of scientific communication. This year’s theme is Quality Peer Review. This webinar will discuss the pragmatic best practices needed for maintaining quality peer review when journals undergo structural changes and workflow adjustments. More info/register.

Host: Council of Science Editors

Presenters:

  • Dana Compton, Editorial Director, American Society of Civil Engineers
  • Jennifer Regala, Managing Editor, The Plant Cell and Plant Physiology, American Society of Plant Biologists
  • Karen G. Stanwood, ELS, Director, Electronic Publishing and Production, SLACK Incorporated

Thu 9/19 at 2 p.m. – Nonprofit Budget Checkup

Nonprofit budgets must be continuously monitored and updated throughout the year to stay up to date with inevitable changes, whether that’s new funding, higher expenses, or even unexpected opportunities. Learn about the critical components of a non-profit budget, budget review best practices, routine budget screenings, and budget milestones, such as a six-month checkup. More info/register.

Host: Community Brands


Thu 9/19 at 2 p.m. – Different Learning Formats that Connect with Today’s Attendees

Discover how learning has evolved across each generation. Learn about creative learning formats that impact everyone coming to events today. Understand how to create sessions that all attendees remember. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tahira Endean, CMP, CED, DES, Head of Events, Society for Incentive Travel Excellence


Thu 9/19 at 3 p.m. – Small Staff Association Book Group

Join a discussion on the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 9/19 at 5 p.m. – Culture and Its Impact on Office Design (Happy Hour Chat, Washington DC)

Jamie Notter and Maddie Grant, culture designers at Human Workplaces, are hosting a happy hour in Washington DC with their corporate real estate partner, CCS Project Management. They’ll facilitate an informal chat about culture and its impact on office design (relocations and renovations). The happy hour will be at Teddy and the Bully Bar, 1200 19th St NW, Washington DC from 5:00 to 7:30 pm. The event is free but an RSVP is required.


Wed 9/25 at 12 p.m. – The Pros and Cons of Having Corporate Partners (Partnership Professionals Network Idea Exchange – Washington DC)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Wed 9/25 at 1 p.m. – The Perils and Promises of Blockchain for Association Members and Leaders

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: Impexium

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

Wed 9/25 at 1 p.m. – Weekly Check-in: A Peek at the AIHA.org Site Refresh

Ben Rome, marketing manager at the American Industrial Hygiene Association, will chat with us about the member-focused strategy and content design behind the new AIHA site. Join the Content Forum first. More info/register.

Host: Content Forum


Wed 9/25 at 2 p.m. – Association Site Search – How to Create an Amazing Search Experience

See multiple examples of great associations search tools. Walk through the steps necessary to get a great universal search for your organization, such as pulling data from different systems, ensuring the data stays updated, designing an interface, and “tuning” the search to ensure it returns the most relevant results. More info/register.

Hosts: ReviewMyAMS and BlueBolt

Presenter: Jason Lichon, Chief Solutions Officer, BlueBolt Inc.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by James Hose Jr. via Unsplash

 Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Keep on moving, Dorian, get out of here.

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? WBT Systems replies with an emphatic Yes. They explain how to earn and reward learner loyalty.

Attendees have unexpressed—and, often, unrealized—needs and expectations before your event. MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other.

“Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities—could be a good model for chapters.

You know I’m all about free. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. I think of Brain Food as my community service, and love doing it.

Another person who has dedicated countless hours to the association community is KiKi L’Italien. You may know her as the host of Association Chat, which started as a weekly Twitter chat back in 2009, and is now a webcast. I can’t resist mentioning her latest project, even though she hasn’t asked me to do it: The Bold Community Workshop on Thursday, September 19. Yes, there’s a fee, but it looks like a memorable experience so check it out.

Quick hits before we get to next week’s free webinars:

  • Don’t make paying you an inconvenience. Common sense advice about auto-renewals and payment plans for membership dues. (Amy Hager, CAE, Association Success)

Good eats:

  • Rachael Ray never fails me. I had some top round, a challenging cut, and she has a recipe for beef Milanese that uses top round. I sliced the meat horizontally and then crosswise, and pounded the four pieces until they were thin. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. And I’m using the leftovers to coat white grunt (a fish) this weekend.
  • If you need to make breakfast for a bunch of people, try this sheet pan pancake recipe from the New York Times. Instead of chocolate chips, I made mine with blueberries, added some vanilla, and cut the ingredients in half, making it in an 8” x 10” baking dish.
  • We got two stunning whole vermillion red snappers in our fish share last week. I topped them with this Asian-inspired paste from Food 52 before roasting them. Good stuff.
  • I forgot how delicious these shrimp enchiladas verde are! Over time, I’ve made a few adjustments to the recipe: replacing the green bell with a poblano pepper, and water with shrimp broth. Sometimes I make my own tomatillo salsa, if I have time. The other night I used nearly two pounds of shrimp so I increased the other ingredients (and the pan size) too. Plus I took the easy way out: I layered the tortillas, then the salsa and shrimp, another layer of tortillas, then the rest of the shrimp, and finally the salsa/cream and cheese topping. Yum!

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/9 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 9/10 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, associations might hear from their corporate sponsors/partners “your association isn’t in our budget for next year.” What to say? How to respond? Can the relationship be saved? Location: Chicago IL. More info/register.

Host: Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants.


Tue 9/10 at 12:30 p.m. – The 6 Datapoints of an Effective Membership Dashboard

Your membership changes on a daily basis and having a dashboard to keep track of all your program’s fluctuating volumes and measures is vital. Learn about the six major datapoints you must monitor regularly to help reach your monthly and yearly targets. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 9/10 at 2 p.m. – Balancing Educational Content & Fulfilling Sponsor Expectations

Many associations struggle to identify additional sources of revenue and content for their members. Learn ways to fulfill both these needs by positioning your educational program to better meet the needs of corporate sponsors. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Brooke Passy, CMP, Meeting Manager, Wound, Ostomy and Continence Nurses Society
  • Bruce Rosenthal, Convener, Partnership Professionals Network

Tue 9/10 at 3 p.m. – Gaining a Competitive Edge with Content Strategy (Washington DC)

What sets an association apart from the competition? In one word, CONTENT. An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. But how do you develop—and implement—such a strategy? How do you get buy-in from the top to the trenches? Join other association CEOs, COOs, and senior leaders for an open forum on content strategy. Location: Washington DC. More info/register.

Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association

Discussion leaders:

  • Carrie Hane, founder, Tanzen Consulting
  • Dina Lewis, CAE, president, Distilled Logic
  • Hilary Marsh, president and chief strategist, Content Company

Tue 9/10 at 3 p.m. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL)

Digital transformation of member engagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? And how are we using that knowledge to course correct for the future? Bring that knowledge to this roundtable, share your successes and failures, and hear your peers talk about their experience as well. Location: Chicago IL. More info/register.

Organizers: ASAE Technology Section Council and Association Forum


Wed 9/11 at 1 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

Member data tells us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Learn how the data you collect—community engagement, e-mail engagement, demographics and transactions in your AMS—can supercharge your member outreach by tailoring content to each individual member. 1 CAE credit. More info/register.

Hosts: MemberSuite and Higher Logic


Wed 9/11 at 1 p.m. – Using Feedback to Capture the Member Story

Learn about the importance of framing your value proposition in the form of a member story. Find out how to capture the voice of the member, curate the story and capitalize on stories. More info/register.

Host: PropFuel

Presenters:

  • Jay Daughtry, chief communications officer and owner, CQbd
  • Dave Will, co-founder and CEO, PropFuel

Thu 9/12 at 12:30 p.m. – Blended Data – the Key to Member Engagement Scoring

New statistics show that, on average, only 20% of member data is captured in the typical association’s AMS. Benefiting from member engagement scoring is so difficult with such a limited view. Learn about the concept of blended data. Find out how simple it is to enjoy comprehensive member engagement scoring and quickly see improvements in the three areas that matter to most associations: member retention, new member acquisition, and conference registration. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: association technologist Rob Miller, MPA, CAE, Gravitate Solutions


Thu 9/12 at 1 p.m. – Technology for Recruiting Volunteers

Learn about services that help you recruit volunteers from a pool of people who have already confirmed their interest, opportunities to get professional guidance to support your volunteer search, and ways to help you design productive volunteer engagements. More info/register.

Host: Idealware

Presenter: Julia Vallera, Technology and Instructional Design consultant


Thu 9/12 at 2 p.m. – The California Consumer Privacy Act & Its Impact on Associations

Learn about the details of this new legislation and how associations can best prepare themselves. More info/register.

Hosts: ReviewMyAMS and Fonteva

Presenters:

  • Jake Fabbri, CMO of Fonteva
  • Teri Carden, founder, ReviewMyAMS

Fri 9/13 at 1 p.m. – Are Your Credentials Future Ready? Making the Case for Digital Badges and Micro-credentials

Learn why badges have become the currency of choice for organizations to recognize their stakeholders’ accomplishments. You will also learn how micro-credentials differ from badges and traditionally offered credentials, and how they are providing additional value for professionals while helping organizations meet their goals. We will also present some concrete ideas to consider when developing your own micro-credential.

1 CAE credit. More info/register.

Hosts: BadgeCert and Blue Sky eLearn

Presenters:

  • Ginger Malin, founder, BadgeCert
  • Amanda Davis, CMP, business development manager, Blue Sky eLearn

Tue 9/17 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Tue 9/17 at 11 a.m. – Is It Time to Re-Brand?

Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?” Find out when and how to approach a re-brand for your organization. Learn the key considerations before deciding to rebrand, how to develop a successful re-branding plan and how to fuel equity and position with your brand (new or not). 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jane Barwis, Founder and President, BRG Communications
  • Joanna Pineda, CEO, Matrix Group

Tue 9/17 at 1 p.m. – Voice Search Is Here. What You Need To Know (And Do!) Today

According to voicebot.ai, 58.6% of online adults in the United States have used voice search. Learn why Voice is important to business; what impact voice search will have on your business and content; why you need to optimize your website for voice assistants like Amazon Alexa and Google Assistant and why a Voice application may be in your future. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. More info/register.

Hosts: Gulo and Pragmatic

Presenters:

  • Chris Bonney, VP of Strategy, Gulo
  • Scot Westwater, Co-founder and Lead Voice Strategist, Pragmatic
  • Susan Westwater, Co-founder and CEO, Pragmatic

Thu 9/19 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 9/19 at 12 p.m. – Leverage Chapters to Engage & Grow Membership

Chapters can play a key role in membership and revenue growth for your association. Learn how to leverage chapters as a channel to reach new audiences; tap into (and boost) chapters’ unique ability to provide community and optimize the member experience; and leverage chapter experiences to drive community influencers. Find out how to lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals. More info/register.

Hosts: Billhighway and Mariner Management

Presenter: Peggy Hoffman, president, Mariner Management


Thu 9/19 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Learn about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 9/19 at 3 p.m. – Small Staff Association Book Group

Join a discussion on the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Joy Stamp via Unsplash

Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

Sea turtle hatchlings heading to the Atlantic: Free professional development resources and events for CAEs, association staff and others in the association community

Podcast alert! Dave Coriale of DelCor is hosting a new podcast, Reboot IT, about all things association tech. Look for it and subscribe on your favorite podcatcher. Only two episodes are out so you don’t have much catching up to do!

In a recent webinar, WBT Systems and three other association tech providers discussed three big ideas from the 2019 ASAE Annual Meeting. Do you agree with their selection?

Amanda Kaiser at Smooth The Path points out three smart things the Healthcare Financial Management Association is doing on their new website—in contrast to many association websites.

Are your chapters having a hard time keeping their leadership pipeline full? Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges.

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership.

You rarely see business articles about the abundance mindset, but here’s one by Kyle Goguen at Inc. Too woo-woo for you? It may well be but I’m telling you, it works.

Quick hits before we get to next week’s free webinars:

  • 200+ icebreaker questions designed to build trust, connectedness and psychological safety. (Range Labs)
  • Looking for more icebreakers? Subscribe to Rob Walker’s The Art of Noticing Besides his usual great content, he’s been sharing quite a few interesting icebreakers lately. (The Art of Noticing)
  • Create a content marketing strategy in seven “easy” steps. I added those quotation marks because developing a strategy is never that easy, you do have to think hard, but it’s immensely doable. (Anna Hrach, Convince & Convert)
  • 13 books from high school worth rereading as an adult. (Melissa Locker, Fast Company)

Good eats:

  • Just two words: swordfish belly. It is out of this world. Jim grilled some for my birthday dinner, alongside bluefish and NY strips, sweet potatoes and cabbage. Oh yeah, started with NC shrimp cocktail (I made that), and finished with three kinds of pie: pecan, lemon, and coconut custard (Nancy Jo’s made them). Our fish and shrimp came from Locals Seafood, of course. All NC raised and caught, except for the damn cow—Jim’s idea, not mine.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 9/3 at 12 p.m.* – Storytelling with Data (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together (virtually) in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Wed 9/4 at 1 p.m. – Data Analytics for Government Relations & Advocacy

Discover the benefits of data collection and analysis for your association’s GR/advocacy/lobbying programs. Learn how to segment and match your members by federal or state legislative district and gain actionable insights by blending relevant constituent and asset data for analysis; document industry/profession economic contributions and impact by district and/or state; identify and engage crucial targets, influencers, and grass tops and grassroots activists; and use blended data from all your technology solutions to track engagement and empower your most engaged. More info/register.

Host: Gravitate Solutions

Presenters:

  • Anne DeSeta DarConte, CAE, senior director, HillStaffer
  • Cecilia Sepp, CAE, founder, Rogue Tulips
  • Rob Miller, CAE, senior vice president, Gravitate Solutions

Thu 9/5 at 1 p.m. – How to Spark High-Impact Learning: A Modern Skills Development Model
According to LinkedIn research, 94% of employees would stay longer at a company that invests in their professional development. What kind of learning experiences actually drive employee loyalty and business performance? Hear practical advice and proven examples of what works and why. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, CrossKnowledge

Tue 9/10 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, associations might hear from their corporate sponsors/partners “your association isn’t in our budget for next year.” What to say? How to respond? Can the relationship be saved? Location: Chicago IL. More info/register.

Host: Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants.


Tue 9/10 at 3 p.m. – Gaining a Competitive Edge with Content Strategy (Washington DC)

What sets an association apart from the competition? In one word, CONTENT. An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. But how do you develop—and implement—such a strategy? How do you get buy-in from the top to the trenches? Join other association CEOs, COOs, and senior leaders for an open forum on content strategy. Location: Washington DC. More info/register.

Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association

Discussion leaders:

  • Carrie Hane, founder, Tanzen Consulting
  • Dina Lewis, CAE, president, Distilled Logic
  • Hilary Marsh, president and chief strategist, Content Company

Tue 9/10 at 3 p.m. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL)

Digital transformation of member engagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? And how are we using that knowledge to course correct for the future? Bring that knowledge to this roundtable, share your successes and failures, and hear your peers talk about their experience as well. 1 CAE credit. Location: Chicago IL. More info/register.

Organizers: ASAE Technology Section Council and Association Forum


Wed 9/11 at 1 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

Member data tells us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Learn how the data you collect—community engagement, e-mail engagement, demographics and transactions in your AMS—can supercharge your member outreach by tailoring content to each individual member. 1 CAE credit. More info/register.

Hosts: MemberSuite and HigherLogic


Thu 9/12 at 12:30 p.m. – Blended Data – the Key to Member Engagement Scoring

New statistics show that on average, only 20% of member data is captured in the typical association’s AMS. Benefiting from member engagement scoring is so difficult with such a limited view. Learn about the concept of blended data. Find out how simple it is to enjoy comprehensive member engagement scoring and quickly see improvements in the three areas that matter to most associations: member retention, new member acquisition, and conference registration. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Rob Miller, MPA, CAE, senior vice president, Gravitate Solutions


Thu 9/12 at 2 p.m. – The California Consumer Privacy Act & Its Impact on Associations

Learn about the details of this new legislation and how associations can best prepare themselves. More info/register.

Hosts: ReviewMyAMS and Fonteva

Presenters:

  • Jake Fabbri, CMO of Fonteva
  • Teri Carden, founder, ReviewMyAMS

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by skeeze via Pixabay