The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

The third wave in education and training is here and it’s different than previous waves in the early 1900s and the 1960s. “The third wave is likely to be marked by continual training throughout a person’s lifetime,” says The Atlantic. Two- and four-year colleges are already developing programs to meet this need. Associations, if you haven’t already, it’s past time to step up your game, especially with the youngins.

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You’re not really qualified but you’ve learned enough to get the job done? You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design.

Anna Ruth Williams explains why thought leadership content works—and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience.

What’s more important: the size of your email list or the quality of engagement you have with the people on your email list? I think we all know the answer but if you (or your boss) aren’t completely convinced, Matt Harris will set you straight.

Is your IT department still trying to do it all? Why? Your association will come out way ahead if you outsource some of your IT tasks to a Managed Service Provider (MSP). DelCor shares ten reasons why that’s such a smart idea.

Some quick hits before we get to the list of free webinars:

  • For crying out loud, don’t give away details of your personal history in online quizzes. (Krebs on Security)
  • Blockchain is the future, so they say, but it’s confusing, so here’s an explanation in plain English. Quiz next week. (Inc.)

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/24 at 8:30 a.m.* – Measure What Matters Workshop (Alexandria VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

*All times are Eastern Standard Time unless otherwise noted.


Tue 4/24 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 4/24 at 12 p.m. – Solving the Marketing Puzzle

Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Learn the fundamentals of creating a solid strategy to solve the marketing puzzle, including the importance of having a marketing plan, steps you can take to develop a smart marketing plan, and maximizing your marketing ROI. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenter: Scott Oser, president, Scott Oser Associates


Tue 4/24 at 12:30 p.m. – Branching Scenarios: From Root to Leaf

Find out why branching scenarios are an important eLearning tool, which learning problems are a good fit for this tool, the general process for creating one yourself, and how users’ experiences in the scenario may be able to predict workplace performance. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Jenny Saucerman, instructional designer, Web Courseworks


Tue 4/24 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.


Tue 4/24 at 2 p.m. – 7 Ways to Increase Member Engagement in a Distracted World

Learn about the art and science behind the engagement strategies used by top organizations to drive membership growth. Find out why many well-meaning attempts to engage members fail, the seven engagement types every membership manager needs to know, and where to focus your engagement energy for the strongest intended results. More info/register.

Host: Wild Apricot

Presenter: Ben Bisbee, Founder, Rhinocorn Consulting


Tue 4/24 at 2:30 p.m. – Be What Millennials Want: a Content Curator

Associations are one source members can trust to eliminate the fluff and unproven research floating around online and recommend the best content to help members get ahead. Learn how to help Millennials cut through all the junk and get to the good stuff in terms of professional development. More info/register.

Host: Upability


Wed 4/25 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 4/25 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Join association executives and technologists to discuss technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Hear experiences and best practices designed to create unlimited event value, be where your members are, measure and optimize, analyze and visualize, make it personal, and identify and drive new revenue opportunities. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register.

Host: Impexium


Wed 4/25 at 1 p.m. – Site Selection and Inspection: Hidden in Plain Sight

“Hidden in plain sight” are areas we all either take for granted—like the front desk will be in the same place as when we looked at the property—or we don’t consider, such as whether “ADA compliant” really means accessible. Learn how to ask more fully developed questions when writing RFPs or site inspection checklists, inspect a site when you can’t physically go to see it, verify information on a venue’s website, and confirm what you see as part of a contract. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter


Wed 4/25 at 1 p.m. – 5 Things Every Sponsor Wishes Event Professionals Knew

Learn the foundation of relationship sales and how to find and approach sponsors; best practices in the sponsorship sales approach and how to use negotiation to maximize your revenue; what benefits are valuable to sponsors and how to deliver them at low cost; creative sponsorship activations – before, onsite and post-event; and how to give your sponsors what they need to justify coming back next year. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Heather Sharpe, Event Producer, Sherpa Group Events Inc.


Wed 4/25 at 2 p.m. – GDPR and Your Organization

Learn about the implications of the new General Data Protection Regulation (GDPR) for your organization, including the basics of GDPR, who is impacted, how the regulation will be enforced, and what the regulation means for the daily operations of your association or business. More info/register.

Host: rasa.io


Wed 4/25 at 2 p.m. – How Much Does an AMS Really Cost?

Learn what goes into AMS pricing, how to make the case for new membership software, and other critical factors to consider when purchasing new membership software. More info/register.

Host: Your Membership

Presenters: Tirrah Switzer, Product Marketing Manager, and Mike Lazzara, Solutions Engineer, Community Brands


Wed 4/25 at 2 p.m. – Using Disruptive Innovation for Association Sustainability

Learn how to identify the essential leadership competencies and organizational plan to navigate change; establish a fluid plan of attack that includes placing the right people, in the right places to develop a plan for organizational and personal achievement; and engage the membership-at-large in transforming the organization’s future direction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: MaryAnne Bobrow, CAE, CMP, CMM, President, Bobrow Associates, Inc.


Wed 4/25 at 2 p.m. – Why You Should Be Eavesdropping on Your Members

Most organizations today have a social media presence, but are you “hearing” what your members are really saying? Learn about available social media monitoring tools and how the analytics collected can help better drive your organization’s mission. More info/register.

Host: Altai Systems


Thu 4/26 at 8:30 a.m. – Measure What Matters Workshop (Reston VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 4/26 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 4/26 at 1 p.m. – Finding a Blue Ocean for Your Learning Business

Strategy is the backbone of the success of any business, but, given the volatile, hypercompetitive world we live in, strategic thinking is arguably more essential than ever. Learn about the Strategy Canvas, the Four Actions Framework, and the Six Paths Framework from Blue Ocean Strategy—which  focuses on creating uncontested market spaces where competitors are irrelevant (blue oceans) rather than fighting with competitors for dominance of existing market space (bloody, red oceans)—in the specific context of organizations providing professional development. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 4/26 at 1 p.m. – The Future of Voice Technology

Alexa, Cortana, Google Home, and Siri – names that are rapidly becoming a part of how we run our daily lives. For organizations, intelligent services that leverage voice will require a shift in mindset and a strategy on how to engage key audiences. Learn how voice search will impact your organization in 2018 and beyond. More info/register.

Host: Unleashed Technologies

Presenters: Chris Forhan and Colin O’Dell, Unleashed Technologies


Thu 4/26 at 1 p.m. – Financial Statements Presentation for Nonprofits: Implementation Perspective

Learn about the new requirements related to the presentation of NFP financial statements, the ASU and the operational and technical requirements facing NFPs as you look at adopting these requirements, key transition issues and the effective dates of the ASUs, and key implementation issues that may affect a nonprofit organization. More info/register.

Host: BDO, LLP

Presenters:

  • Lee Klumpp, National Assurance Partner, Nonprofit & Education Practice, BDO USA, LLP
  • Carla DeMartini, Assurance Director, Nonprofit & Education Practice, BDO USA, LLP

Thu 4/26 at 2 p.m. – Medical Meetings: Your Road Map to Navigating State Laws

Learn about some of the state laws applicable to life sciences meetings that were enacted in 2017 and early 2018, as well as the legislative landscape for 2018 and beyond. Identify some of the ways life science meeting managers are navigating these changes. Discover best practices to help you keep current on the latest in the fast-moving field. 1 CMP credit. More info/register.

Host: Meetings Net

Presenters:

  • Laura Konwinski, Director of Compliance, BCD Meetings & Events’ Life Science Community
  • Sue Pelletier (moderator), Content Director, MeetingsNet

Tue 5/1 at 2 p.m. – Flipping the Script (Association Chat)

Lowell Aplebaum interviews Association chat host KiKi L’Italien. More info/register.


Wed 5/2 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 5/2-Fri 5/4 from 12 to 4 p.m. – SURGE Spring 2018

SURGE Spring is a free interactive virtual summit based on the belief that transformation is a team effort. Assembling thousands of association professionals under one virtual roof, SURGE Spring is about harnessing collective knowledge to transform the association space together. Attendees have exclusive access to 12 pre-recorded, expert-led sessions, each focused on the innovative potential of our industry. During the sessions, speakers and attendees can engage with these topics through a simultaneously running chat, so resources can be shared and questions can be answered in real time. Up to CAE and a CMP credits. More info/register.

Host: Associations Success


Thu 5/3 at 3 p.m. – We Want You Back: Tools to Re-engage Lapsed Members

It is your association’s goal to provide meaningful experiences so that your members stay engaged, but what happens when for some reason or another they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Scott D. Oser of Scott Oser Associates


Still with me? That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,152 other followers


Creative Commons licensed photo by Anton Darius on Unsplash.

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The weekly list of free educational events and resources for the association community…

Free professional development resources & events for CAEs, association staff & others in the #assnchat community

NAIOP’s mentoring program engages chapter members of all ages—and what association with chapters wouldn’t want to have something like that? Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it.

Does your email marketing program deliver the way you want it to? Yes, no, maybe so? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now.

It’s a one-two punch. Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. And if another type of technology is on your wish list, much of their guidance still applies.

If you can swing it, original research is one of the most valuable types of content you can share with your audience. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path.

Thinking about the CAE? Check out these CAE exam prep tips from 14 certified professionals, including me, over at Web Scribble.

Some quick hits before we get to the list of free webinars:

  • Should you use a carousel on the home page of your website? (Jared W. Smith)
  • Finally, Google Chrome’s next update will block autoplay videos that have sound. (The Verge)

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. I was away last weekend so the latest posts are from two weeks ago.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 4/16 at 1 p.m.* – Growing Membership in the Digital Age

From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenter: Rick Whelan, president, Marketing General Inc.

*All times are Eastern Standard Time unless otherwise noted.


Tue 4/17 at 12 p.m. – Board Relations and Leadership DC Idea Swap (Washington DC)

Hear about some of the key issues and challenges facing association leaders and board members, including governance gaps, board leadership, development needs, fundraising and financial difficulties, and confusion over the Board’s role/responsibilities. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater / National Capital Community

Presenter: Steve Worth, Senior Consultant, Worth Consulting, LLC.


Tue 4/17 at 2 p.m. – The Race for Relevance (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Mary Byers, CAE, speaker, author, facilitator and consultant


Tue 4/17 at 2 p.m. – Chatbots and Events: Can an Industry That’s All About People Embrace the Virtual Assistant?

Meetings and events often lag behind the cutting edge of technology, so it’s no surprise that event chatbots are just now hitting the meetings trends lists. Learn what chatbots are, and how event planners can take advantage of them; the challenges and opportunities of using chatbots for events; and the future event capabilities of chatbots and virtual assistants. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brandt Krueger, owner, Event Technology Consulting, and instructor, Event Leadership Institute


Tue 4/17 at 2 p.m. – 5 Proven Ways to Spark Action in Your Event Participants

As event organizers and experience designers, we get so caught up in creating an amazing event that we sometimes forget to do everything we can to realize the outcomes that we want beyond the event. Events are ultimately organized in order to foster new connections, new learning, and new action. Learn proven and creative techniques to inspire action in your event participants. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Steve Garguilo, co-founder, Action Surge


Wed 4/18 at 8:30 a.m. — Partnership Professionals Idea Exchange Meeting (Washington DC)

Join a discussion about the dozens of ways associations benefit from having corporate partners. Location: Washington DC. More info/register.

Host: ASAE Partnership Professionals Section


Wed 4/18 at 1 p.m. – How to Build Successful Online Learning Experiences

Learn how to build a business case for moving in-person education online; what it takes to engage learners in an online environment; how to differentiate your organization through online learning; when to consider a custom platform that supports high-end learning experiences; and lessons learned in achieving internal buy-in, project momentum and organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh (moderator), CEO and Lead Analyst, Talented Learning
  • Stephen Flatman, VP Examinations, AICPA
  • Seewan Eng, Sr. Director of Technology, New Teacher Center
  • Edward Daciuk, Principal Learning Strategist, ExtensionEngine

Wed 4/18 at 1 p.m. – Exploring Solutions for Associations Run by Volunteers or a Small Staff

Join a discussion about the unique needs of associations that are run entirely by volunteers or with a very small paid staff. Together, we will explore how these organizations can maximize benefits of the limited time and funds available to them, with solutions that have the same power and flexibility enjoyed by large organizations with dedicated staff. More info/register.

Hosts: ClubExpress and ReviewMyAMS


Wed 4/18 at 1 p.m. – Leveraging a CVB/DMO for Your Meeting

Learn how to leverage local DMOs to add value to your meetings; get more out of your site visit, with the help of the local DMO; plan and execute a perfect dine-around or off-site dinner event for your next meeting, with the help of the local DMO; and how a DMO can create efficiencies and lower costs for a meeting. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Terri Woodin, Vice President of Marketing and Global Meeting Services, Meeting Sites Resource


Wed 4/18 at 2 p.m. – SEO Power – How to Reach Your Audience (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 4/18 at 2 p.m. – Event Planning Essentials: 3 Tips to Build a Sponsorship Program

Learn how to build a financially profitable event with your partnerships bearing the financial responsibility, not just your registration or organizational budget. Find out how to create business goals and a sponsorship strategy that support meeting those goals. Learn three new ways to think about your sponsorship or exhibit sales and outreach. Take away a sponsorship template and checklist to jumpstart your next event’s sales. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Mike Dilbeck, CSP


Wed 4/18 at 2 p.m. – Cut Through the Clutter: How to Grab Your Attendees’ Attention and Keep It

Your attendees are constantly connected, distracted, and unfocused because of the nonstop emails, phone calls, and social media posts taking over their everyday lives. But don’t consider their phones a threat; look at them as an opportunity to acquire their attention and enhance your event. Hear about new ways to get your attendees engrossed and involved in your experience by utilizing the tools you already have, as well as tools you didn’t know you needed, while still staying on budget. Find out why you need to rethink how your speakers are presenting. More info/register.

Host: BizBash

Presenters:

  • Ruben Trevino, Evenium
  • Dahlia El Gazzar, DAHLIA+

Wed 4/18 at 3:30 p.m. – Google AdWords for Nonprofits

Join a Group Zoom chat about Google AdWords for Nonprofits one-month analytics, use by associations, successes, and questions. Attendance limited to 50 people. More info/join chat.

Presenter: Alyssa Brown, Marketing Lead, Academy of Integrative Health & Medicine


Wed 4/18 at 4 p.m. – 18NTC Nonprofit Technology Conference Round Up

Matt Eshleman has been attending NTC for many years, and will share his experiences and expertise with you and answer questions. Whether you were able to attend or missed it this year, Matt will get you up to date on the trends and tendencies of nonprofit technology and your peers around the nation. He’ll share insights on the sessions he attended and the overall direction our community is headed. More info/register.

Host: Community IT Innovators

Presenter: Matt Eshleman, Chief Technology Officer, Community IT Innovators


Thu 4/19 at 11:30/12 p.m. – Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA)

The convergence of several key technology innovations has thrown the rate of change into warp speed. Yet, many associations wonder why the products and services they’ve been offering for the last 20+ years are failing to maintain, let alone increase, their revenue. You can’t solve today’s problems with yesterday’s methods. Learn how to use lean innovation to increase customer engagement and identify new revenue streams; identify insights into the “jobs” your members and prospects are trying to do; identify the obstacles faced in trying to do those jobs; and prototype, test and deliver new solutions or messaging that you don’t spend a dime on until they’re proven to be effective. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Alexandria Brown Bag

Presenter: Dave Schulman


Thu 4/19 at 5 p.m. – An Association Cyber Security Event You Can’t Afford to Miss! (Washington DC)

Each time we interact with email, a web browser or our mobile devices, we are opening a new portal for the bad guys. Social engineering, phishing and malware attacks are continually evolving to disrupt our business. Examine strategies and evaluate educational opportunities that will help protect your organization from today’s cyber security threat. Location: Washington DC. More info/register.

Host: Enabling Technologies

Presenters: Scott Barr, Director of Security, and Chris Stegh, CTO, Enabling Technologies


Tue 4/24 at 8:30 a.m. – Measure What Matters Workshop (Alexandria VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 4/24 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 4/24 at 12 p.m. – Solving the Marketing Puzzle

Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Learn the fundamentals of creating a solid strategy to solve the marketing puzzle, including the importance of having a marketing plan, steps you can take to develop a smart marketing plan, and maximizing your marketing ROI. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenter: Scott Oser, president, Scott Oser Associates


Wed 4/25 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 4/25 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Join association executives and technologists to discuss technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Hear experiences and best practices designed to create unlimited event value, be where your members are, measure and optimize, analyze and visualize, make it personal, and identify and drive new revenue opportunities. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register.

Host: Impexium


Wed 4/25 at 1 p.m. – Site Selection and Inspection: Hidden in Plain Sight

“Hidden in plain sight” are areas we all either take for granted—like the front desk will be in the same place as when we looked at the property—or we don’t consider, such as whether “ADA compliant” really means accessible. Learn how to ask more fully developed questions when writing RFPs or site inspection checklists, inspect a site when you can’t physically go to see it, verify information on a venue’s website, and confirm what you see as part of a contract. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter


Wed 4/25 at 2 p.m. – GDPR and Your Organization

Learn about the implications of the new General Data Protection Regulation (GDPR) for your organization, including the basics of GDPR, who is impacted, how the regulation will be enforced, and what the regulation means for the daily operations of your association or business. More info/register.

Host: rasa.io


Thu 4/26 at 8:30 a.m. – Measure What Matters Workshop (Reston VA)

Google Analytics offers a wealth of website data, but which data are relevant to advancing your organization’s mission? How do you avoid the pitfall of just looking for large numbers? Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 4/26 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 4/26 at 1 p.m. – Finding a Blue Ocean for Your Learning Business

Strategy is the backbone of the success of any business, but, given the volatile, hypercompetitive world we live in, strategic thinking is arguably more essential than ever. Learn about the Strategy Canvas, the Four Actions Framework, and the Six Paths Framework from Blue Ocean Strategy—which  focuses on creating uncontested market spaces where competitors are irrelevant (blue oceans) rather than fighting with competitors for dominance of existing market space (bloody, red oceans)—in the specific context of organizations providing professional development. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Wed 5/2 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 5/2-Fri 5/4 from 12 to 4 p.m. – SURGE Spring 2018

SURGE is an interactive virtual summit with a thesis: By joining together thousands of association professionals, we can harness collective knowledge and push our industry forward. CAE credits. More info/register.

Host: Associations Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,152 other followers


Creative Commons licensed photo by Yair Mejía on Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for association staff

With so many event apps on the market, how do you even begin to find one? I’ll tell you: there just so happens to be a new peer review site to help you out, ReviewMyEventApp. It works on the pay-it-forward model: when you submit a review of an event app, you can see all the reviews on the site. If you don’t leave a review, you can pay to see all the reviews.

Haven’t we read everything there is to know about productivity? I know how to be productive but it’s a matter of doing, not knowing. Most productivity articles are repetitive clickbait. But every now and then I find one I want to skim, and maybe read—like this one about how to spend the first two hours of your day.

I know, morning productivity articles are the bane of the Internet but this one passes muster for me because I’ve succeeded at following its advice off and on during the past decade, and it makes a difference. It’s reminded me that I don’t need to catch up on news or reading for work when I first turn on my laptop in the morning. I can read poetry (poem of the day or daily poem) and write in my journal instead. I can also spend time meditating or reading a book before I move onto real work. News and work reading can wait until lunch.

Tim Ebner at Associations Now looks at the “passive member” (formerly known as “mailbox member”) problem. Most members don’t volunteer or attend in-person events, so how do you keep them engaged? How do they want to be engaged—that’s the question to ask them. And maybe “engaged” isn’t the right word. They may be satisfied by receiving a daily personalized newsbrief or lurking and learning in your online community—not exactly the typical definition of “engagement” but if it keeps them happy, good for you.

Some quick hits before we get to the list of free webinars:

  • Got new technology on your mind? Get pointers on how to prepare a convincing business case for a new LMS or other technology. (WBT Systems)
  • If you’re a regular reader of blog posts (bless you!), you’ll love learning about RSS readers, like my choice, Feedly. (Wired)

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/10 at 2 p.m.* – Innovation and Events

Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Denis Greene

*All times are Eastern Standard Time unless otherwise noted.


Wed 4/11 at 12 p.m. – Leveraging Generational Strengths at Healthcare Associations

Recent discussion different generations—including their behaviors in the workforce—have become more divisive. But each age group brings its own strengths to your association’s staff team. Hear how healthcare organizations engage with the varied generations in the workplace, as well as their best practices and proven strategies. Learn how your association can benefit and learn from members of each generation. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Sarah Sladek, CEO, XYZ University


Wed 4/11 at 1 p.m. – Big, Small, and Everything in Between – Tech Trends for All Events

Learn about event technology trends suited for events large or small and on any budget. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your event planning. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Wed 4/11 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn about the best practices and secrets that have helped companies build their webinar audiences from tens to thousands. Find out how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience. More info/register.

Host: ON24

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.


Thu 4/12 at 12:30 p.m. – Focusing on Resource Planning

Whether you are a creating a project plan or a staffing plan, resource planning provides you with the information you need to be confident you have the people resources you need to efficiently and effectively get the job done. During this session, we define resource planning, articulate the objectives of a resource plan specific to its use (project planning, staff utilization, etc.), describe the resource planning process, and provide templates to support your resource planning efforts. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice


Thu 4/12 at 2 p.m. – Destination Selection: Overcoming Myth and Perception and Get to the Truth

When negative headlines and travel warnings create false perceptions about a destination’s safety and readiness, the effects are tremendous. In selecting a destination, how can planners balance sensational media reports with real information from trusted sources on the ground to get to the truth? What are the best strategies to address participants’ perceptions? More info/register.

Host: Smart Meetings

Presenter: John Iannini, CIS, CTC, Vice President, Business Travel & Meetings Melia Hotels International and SITE Foundation President


Thu 4/12 at 3 p.m. – What Every Association Professional Needs to Know about Sexual Harassment (Reston-Loudon VA Idea Swap)

Join a discussion on sexual harassment and what every association professional needs to know. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater / National Capital Community

Presenter: Jennifer Jackman, Esq., Whiteford Taylor Preston


Fri 4/13 at 1 p.m. – Create Revenue with an eLearning Business Strategy

Learn how to break down the task of creating an eLearning business strategy into four manageable steps, including practical methods to combine eLearning goals and business viability into one eLearning business strategy. Find out how to categorize educational offerings, create a learning-business vision, synergize learning and business goals, and get from where you are now to where you want to be. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, Chief Creative Officer, Walden Group


Mon 4/16 at 1 p.m. – Growing Membership in the Digital Age

From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenter: Rick Whelan, president, Marketing General Inc.


Tue 4/17 at 12 p.m. – Board Relations and Leadership DC Idea Swap (Washington DC)

Hear about some of the key issues and challenges facing association leaders and board members, including governance gaps, board leadership, development needs, fundraising and financial difficulties, and confusion over the Board’s role/responsibilities. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater / National Capital Community

Presenter: Steve Worth, Senior Consultant, Worth Consulting, LLC.


Tue 4/17 at 2 p.m. – The Race for Relevance (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Mary Byers, CAE, speaker, author, facilitator and consultant


Tue 4/17 at 2 p.m. – Chatbots and Events: Can an Industry That’s All About People Embrace the Virtual Assistant?

Meetings and events often lag behind the cutting edge of technology, so it’s no surprise that event chatbots are just now hitting the meetings trends lists. Learn what chatbots are, and how event planners can take advantage of them; the challenges and opportunities of using chatbots for events; and the future event capabilities of chatbots and virtual assistants. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brandt Krueger, owner, Event Technology Consulting, and instructor, Event Leadership Institute


Wed 4/18 at 8:30 a.m. — Partnership Professionals Idea Exchange Meeting (Washington DC)

Join a discussion about the dozens of ways associations benefit from having corporate partners. Location: Washington DC. More info/register.

Host: ASAE Partnership Professionals Section


Wed 4/18 at 1 p.m. – How to Build Successful Online Learning Experiences

Learn how to build a business case for moving in-person education online; what it takes to engage learners in an online environment; how to differentiate your organization through online learning; when to consider a custom platform that supports high-end learning experiences; and lessons learned in achieving internal buy-in, project momentum and organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh (moderator), CEO and Lead Analyst, Talented Learning
  • Stephen Flatman, VP Examinations, AICPA
  • Seewan Eng, Sr. Director of Technology, New Teacher Center
  • Edward Daciuk, Principal Learning Strategist, ExtensionEngine

Wed 4/18 at 1 p.m. – Exploring Solutions for Associations Run by Volunteers or a Small Staff

Join a discussion about the unique needs of associations that are run entirely by volunteers or with a very small paid staff. Together, we will explore how these organizations can maximize benefits of the limited time and funds available to them, with solutions that have the same power and flexibility enjoyed by large organizations with dedicated staff. More info/register.

Hosts: ClubExpress and ReviewMyAMS


Wed 4/18 at 2 p.m. – SEO Power – How to Reach Your Audience (Association Chat)

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 5/2-Fri 5/4 from 12 to 4 p.m. – SURGE Spring 2018

SURGE is an interactive virtual summit with a thesis: By joining together thousands of association professionals, we can harness collective knowledge and push our industry forward. CAE credits. More info/register.

Host: Associations Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,152 other followers


Creative Commons licensed photo by Marcin Szmigiel on Unsplash.

The weekly list of free educational events and resources for the association community…

free educational events and resources for association management professionals

The team at Velocity Partners has scrutinized the EU’s General Data Protection Regulation (GDPR) and come up with seven requirements for Generally Dickish Practice Retirement (what GDPR really means) that you need to start working on right away.

Jeffrey Cufaude shares a few simple ways to jumpstart fresh thinking and fresh perspectives because, he says, “We can’t think differently if we’re not exposed to differences.”

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close.

There are excellent online courses and there are excruciating ones. Make sure your online learners look forward to time spent with your courses by trying out some of these ideas for engaging online students from WBT Systems.

Some quick hits before we get to the list of free webinars:

  • Tips for optimizing your blog posts for search engines. (HubSpot)
  • The average small- and medium-sized business website is attacked 44 times per day. (by TechRepublic)
  • The most common website mistakes revealed by content audits. (Moz)

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth

Presenters:

  • Amanda Kaiser, Smooth the Path
  • Lisa Vivinetto, Dynamic Benchmarking

*All times are Eastern Standard Time unless otherwise noted.


Thu 4/5 at 12 p.m. – Tips on Building a Speakers Bureau for Chapters

Offering effective speakers who can discuss timely, industry-relevant topics helps increase chapter engagement while driving wider awareness of your association. Learn how other associations have built their speakers bureaus, including how they’ve driven adoption. Hear about resources available to chapters that want to build their own speakers bureau. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC


Thu 4/5 at 12 p.m. – Time is Running Out! What U.S. Nonprofits Need to Know About GDPR

If you have European constituents in your databases, the GDPR (General Data Protection Regulations), which goes into effect May 25, applies to your organization. GDPR is designed to make sure people have control over their personal information and what it is being used for. Find out what these laws mean for your organization; what you need to do to be compliant, including the impact to your opt-ins, cookies and analytics tracking; and why it’s not all bad. More info/register.

Host: Beaconfire RED


Thu 4/5 at 12 p.m. – Doing Business in India

Hear about the Institute of Management Accountants’ experience in India—both good and bad including office setup, staff hiring, bank account, office registration and currency issues. Learn about risks, partner frustrations, pricing challenges and potential roadblocks. 1 CAE credit. More info/register.

Host: ASAE International Section Council

Presenter: Jim Gurowka, CAE, Senior Vice President, Global Business Development, Institute of Management Accountants


Thu 4/5 at 1 p.m. – Selecting Accounting and Financial Management Software for Your Nonprofit

Hear about the findings from the new Idealware research report, Selecting Financial Management Software For Your Nonprofit. Get a better understanding of the landscape of financial management software and how to find the right fit. More info/register.

Host: Idealware

Presenters:

  • Hilda Polanco (moderator), founder and CEO, FMA
  • Gretchen Upholt, Nonprofit Financial Management Consultant
  • Rocky Davidson, CEO, Qbix Accounting Solutions
  • Brittany Speed, CFO, Strive Together
  • Chris Bernard, Research and Editorial Editor, Idealware

Thu 4/5 at 2 p.m. – Your CMP Roadmap

Whether you are considering if the Certified Meeting Professional (CMP) program is worth it or looking for last minute exam preparation tips, this webinar will cover the process of obtaining your CMP from beginning to end. Get step by step guidance for applying and laying the career groundwork for obtaining your CMP; a comprehensive look at the different study aids available—what works and what doesn’t work; and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited


Thu 4/5 at 2 p.m. – A Woman’s Guide to Leadership: Women, Credibility and Power

Learn how to conquer the communication nuances that can enhance your credibility and make a greater impact on the job. Find out about strategies that go beyond common sense and provide cutting-edge verbal and nonverbal techniques that can be applied directly with immediate success. More info/register.

Host: Smart Meetings

Presenter: Audrey Nelson, Ph.D.


Tue 4/11 at 2 p.m. – Innovation and Events

Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Denis Greene


Wed 4/11 at 12 p.m. – Leveraging Generational Strengths at Healthcare Associations

Recent discussion different generations—including their behaviors in the workforce—have become more divisive. But each age group brings its own strengths to your association’s staff team. Hear how healthcare organizations engage with the varied generations in the workplace, as well as their best practices and proven strategies. Learn how your association can benefit and learn from members of each generation. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Sarah Sladek, CEO, XYZ University


Wed 4/11 at 1 p.m. – Big, Small, and Everything in Between – Tech Trends for All Events

Learn about event technology trends suited for events large or small and on any budget. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your event planning. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Wed 4/11 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn about the best practices and secrets that have helped companies build their webinar audiences from tens to thousands. Find out how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience. More info/register.

Host: ON24

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.


Thu 4/12 at 12:30 p.m. – Focusing on Resource Planning

Whether you are a creating a project plan or a staffing plan, resource planning provides you with the information you need to be confident you have the people resources you need to efficiently and effectively get the job done. During this session, we define resource planning, articulate the objectives of a resource plan specific to its use (project planning, staff utilization, etc.), describe the resource planning process, and provide templates to support your resource planning efforts. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice


Thu 4/12 at 2 p.m. – Destination Selection: Overcoming Myth and Perception and Get to the Truth

When negative headlines and travel warnings create false perceptions about a destination’s safety and readiness, the effects are tremendous. In selecting a destination, how can planners balance sensational media reports with real information from trusted sources on the ground to get to the truth? What are the best strategies to address participants’ perceptions? More info/register.

Host: Smart Meetings

Presenter: John Iannini, CIS, CTC, Vice President, Business Travel & Meetings Melia Hotels International and SITE Foundation President


Thu 4/12 at 3 p.m. – What Every Association Professional Needs to Know about Sexual Harassment (Reston-Loudon VA Idea Swap)

Join a discussion on sexual harassment and what every association professional needs to know. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater Washington Community

Presenter: Jennifer Jackman, Esq., Whiteford Taylor Preston


Fri 4/13 at 1 p.m. – Create Revenue with an eLearning Business Strategy

Learn how to break down the task of creating an eLearning business strategy into four manageable steps, including practical methods to combine eLearning goals and business viability into one eLearning business strategy. Find out how to categorize educational offerings, create a learning-business vision, synergize learning and business goals, and get from where you are now to where you want to be. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, Chief Creative Officer, Walden Group


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,152 other followers


Creative Commons licensed photo by Timothy Dykes on Unsplash.

The weekly list of free educational events and resources for the association community…

Spring? Sigh. Educational events for association professionals

You’re smart and self-aware, so you can tell the difference between perception and reality, right? Don’t be so sure, says Tobin Conley, CAE, of DelCor. He explains how confirmation bias can wreak havoc with your technology project. Talking Heads fans will like this one too.

Online courses are HUGE money-makers for digital entrepreneurs. WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses.

Lots of folks are freaking out about the looming GDPR deadline, but Josh Aberant at CMS Wire says not to think of it as a crisis, but an opportunity for your email marketing program.

Some employees are chest-deep in GDPR compliance issues right now, but Thor Olavsrud at CIO warns about leaving others in the dark. “Employees tend to have significant gaps in their data privacy awareness, particularly about the data handling requirements of regulations like the GDPR and EU-U.S. Privacy Shield.”

Some quick hits before we get to the list of free webinars:

  • How to know if your website has been hit with a Google penalty and how to fix it. (HubSpot)
  • Google’s search snippets (meta descriptions) are longer now, but don’t go changing anything. (Search Engine Journal)
  • This is so sad: Nearly 20% of women inmates in Japan’s prisons are seniors. They commit minor crimes to escape poverty and solitude. (Quartz)

Off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular list of recommended fiction and non-fiction ebooks (including cookbooks) on sale.

Now for the main event: free professional development events for the association community. If your organization has a free webinar or other event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC)

The ASAE Foundation is conducting a study to investigate ways associations align workforce development programs to employers’ and learners’ needs and identify opportunities for association-sponsored workforce development and training. Hear the preliminary, informal results from the first phase of this multi-year national study of association-sponsored workforce development across industries. Location: Washington DC. More info/register.

Host: ASAE

Presenter: Polly Karpowicz, CAE, co-chair of the ASAE Task Force on Workforce Development and Senior Director, the Center for Association at Westat

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/27 at 12:30 p.m. – Raise the Bar with VR

Learn about the advantages of learning through Virtual Reality in terms of identity, embodiment, and immersion; market research from leaders in association industries; the challenges of implementing VR in a CE setting; and game design strategies to facilitate achievable VR-based learning for formal education. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Dan White, CEO, Filament Games


Tue 3/27 at 1 p.m. – AMS Remorse: Protech Opens the Kimono

Learn about some common reasons AMS implementations fail and how you can do things differently. More info/register.

Host: ReviewMyAMS

Presenters:

  • Jennifer Boykin, Protech Associates
  • Teri Carden, ReviewMyAMS, as we discuss

Tue 3/27 at 2 p.m. – Women Leaders in Association Tech: Julie Sciullo (Association Chat)

When Data Analytics Group, a leader in comprehensive analytics solutions for companies and nonprofits, acquired the well-respected Association Analytics, it placed Julie Sciullo at the helm. Hear about the path Julie took to get to where she is today, what she’s learned about leadership in the association tech arena, and what her vision is for the future of the company and her career. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Julie Sciullo, president and CEO, Association Analytics


Tue 3/27 at 2 p.m. – The Power of Your Publication: How a Small Revamp in Content and Design Could Mean Large Rewards for Your Association

Are you communicating the value of your association through your publication’s content and design? Learn how to complete a comprehensive assessment for your current publication, ask the right questions and take the necessary steps for a successful redesign launch, cross-promote and keep branding in mind post-launch, and evaluate and measure performance. 1 CAE credit. More info/register.

Host: Naylor Association Solutions

Presenters:

  • Josh Spradling, Communications Director, Texas Society of Association Executives
  • Jeanie Clapp, Content Strategy & Development Manager, Naylor Association Solutions
  • Sarah Sain, Content Strategy & Development Manager, Naylor Association Solutions

Tue 3/27 at 2 p.m. – Band-Aids to Bad Guys: Turning Perils into Protection

We can’t prevent all security risks, but we can mitigate many things and learn how to react when an emergency occurs. Learn what questions to ask yourselves, your venues and your stakeholders to help keep attendees safer, and receive takeaways you can put into action back at the office. From Band-Aids to bad guys, get an idea of the scope of planning it takes and why a safety mindset from the minute you begin to plan your event is valuable. More info/register.

Host: Smart Meetings.

Presenter: Alan Kleinfeld, CMP, LEO, Director of Emergency Planning at Arrive Management Group


Wed 3/28 at 12 p.m. – The Neuroscience of Creativity: Finding Your “Aha” Moment

Learn how to unlock your creativity and find your “Aha” moment. Hear about the neuroscience of creativity and a case study of how one association experienced an “Aha” moment and brought that idea to fruition. Take away tips on how to create an environment ripe for creativity and inspiration. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lakisha Ann Woods, CAE, Sr. Vice President & Chief Marketing Officer, National Association of Home Builders
  • Sheri Singer, Founder, Singer Communications

Wed 3/28 at 1 p.m. – Doing Mobile Right

Learn about the components and benefits of making mobile the first step in any new program or service for your group. Topics include: building loyalty through year-round engagement, connecting with younger members, developing mobile-only content to build interactions, best practice ideas for a mobile presence, and case studies for associations with a strong mobile program. 1 CAE credit. More info/register.

Host: enSYNC

Presenter: Brad LaTour, Pinxter Digital


Wed 3/28 at 1 p.m. – Successful Negotiations in a Seller’s Market

Meeting demand is up—way up—and new hotel room supply is low, especially in the four- and five-star brands. Learn specific methods to utilize a strategic RFP process and assess your leverage based on multiple hotel revenue management criteria. The ultimate focus is on value-based negotiations and improving hotelier communications and partnerships. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting services, Meeting Sites Resource


Wed 3/28 at 2 p.m. – The Changing Landscape of Integrated Email Marketing

With Higher Logic’s acquisition of Informz and Real Magnet, there is a lot to talk about, like an update on the long term strategies of Higher Logic’s products. Hear about the world of email marketing and marketing automation. More info/register.

Host: C Systems Global

Presenters: Meghan Curtin and Jim Katz, Higher Logic


Wed 3/28 at 2 p.m. – Leadership Essentials: Tools to Maximize Planning

Learn about planning tools that should be part of every leadership toolkit, tools for immediate implementation, and tips for maximizing planning with limited means. Take away a list of planning tool resources, both traditional and digital. 1 CAE credit. More info/register.

Host: iCohere

Presenter: Dr. Amanda Batson, founder and CEO of ADB Partners


Thu 3/29 at 12 p.m. – Let’s Talk About GDPR

Every day, ​associations use data intelligence to understand and serve both members and potential members. The General Data Protection Regulation (GDPR) is dramatically altering the definition of privacy and personal data. How can associations prepare and adhere to these changes? Sit in on a panel discussion on the most important issues and questions that associations are facing with GDPR. More info/register.

Host: Community Brands


Thu 3/29 at 1 p.m. – Stop Building Membership, Start Building Communities: How Might Associations Create Value through Design Thinking

Associations have all sorts of metrics at their hands that allow them to parse data and track membership outcomes at a broad level. But how do we use this information to create impactful outcomes for real people? Learn about the pitfalls of relying too heavily on technology as a change-maker, and how association leaders have successfully used design thinking techniques to create more human centered outcomes at a local chapter, and national association level. More info/register.

Host: Unleashed Technologies

Presenters: Joseph Carter-Brown, Jennifer Jericho, and Kate Lawless


Thu 3/29 at 2 p.m. – Tax Reform and the Exempt Organization

The Tax Cuts & Jobs Act created a multitude of income tax changes for all U.S. taxpayers. Unfortunately, certain changes that impact exempt organizations, including Executive Compensation, Qualified Transportation Fringe Benefits, and Unrelated Business Income Tax are not as well known.

Learn about the changes specific to exempt organizations and their practical challenges for implementation. 1 CAE credit. More info/register.

Host: Johnson Lambert LLP

Presenter: John Huskins, CPA, Principal, Johnson Lambert LLP


Thu 3/29 at 2:30 p.m. – How to Re-engage When Prospects Suddenly Go Dark

A prospect “gone dark” is the business development expert’s most frustrating situation. There are myriad reasons a prospect won’t return your calls. Winning those prospects back requires some purposeful persistence, some sales strategy, and a combination of good planning and old-fashioned research. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Thu 4/5 at 12 p.m. – Tips on Building a Speakers Bureau for Chapters

Offering effective speakers who can discuss timely, industry-relevant topics helps increase chapter engagement while driving wider awareness of your association. Learn how other associations have built their speakers bureaus, including how they’ve driven adoption. Hear about resources available to chapters that want to build their own speakers bureau. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,152 other followers


Creative Commons licensed photo by Ian Schneider on Unsplash.

The weekly list of free educational events and resources for the association community…

free professional development events and resources for CAEs and association professionals

Did I talk to these people? The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. It’s so spot on. And, it made me realize I’m in good company: “Even the most successful, well-established people we interviewed still worry about money and reputation.” I guess that’s a comforting thought, or is it? Freelancers, you will love this one. The rest of you, if you want to know what life is like on the wild and wooly side, this one’s for you too.

Tim Ebner at Associations Now says, “GDPR is not just an IT problem.” Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now.

Lindsay Currie and Wesley Carr at the Regulatory Affairs Professional Society shared some wisdom with Billhighway about becoming a successful association change agent. They’ve done some pretty spectacular things with their chapters over the last few years.

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process.

Some quick hits before we get to the list of free webinars:

  • Blogging is still alive and well in 2018—and for good reason. Self-serving, I know, since the author and I both ghostwrite blog posts for a living, but she’s absolutely right. (Get It Write)
  • Can my nonprofit use that photo? No? Yes? Maybe? Good advice for all. (Venable LLP)

Off-topic: Check out my Grabbing the Gusto blog if you’d like to see my special St. Patrick’s weekend list of recommended ebooks on sale by Irish authors, the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale.

Now for the main event: free professional development events for the association community. If your organization has a free webinar or other event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA)

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? What is the perfect mix of web and mobile offerings? Join this Coffee Talk to workshop ideas for effective content production, management and distribution. Bring examples of your content for peer discussion and review. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/20 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 3/20 at 2 p.m. – Own Post-Event Planning! How to Hit the Ground Running After Your Event

Learn how you can recover from the toll of your event, what you do on your first day back in the office, how to analyze your event and then use that to start the next planning process. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Allie Magyar, CMP, longtime conference planner and founder, Hubb


Tue 3/20 at 2 p.m. – Digital Marketing Strategies for the Event Planner, Part 1

Event planners need to know how to effectively design content that promotes the brand’s message and offers audience insight into the event experience. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing


Tue 3/20 at 2 p.m. – Building Event Intelligence: Translating Metrics for You, Your Event, and Your Company

Find out how onsite event technology helps you gather invaluable data for measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities help your event marketing team better translate your event metrics and make future event decisions. More info/register.

Host: Smart Meetings

Presenter: Jason Askew, Product Marketing Manager, Onsite Solutions, Cvent


Wed 3/21 at 11 a.m. – Search, Navigation and Wayfinding on Your Website: Best Practices and Lessons Learned

Do you hear “I can’t find anything on your website.”? Learn about the many ways people “wayfind” (orient themselves in physical space and navigate from place to place) on a website or app, using navigation, search, Google, and related links. Find out how navigation and search should work together, the importance of content strategy to site search, the latest technologies available for wayfinding, and how analytics can and should guide your wayfinding strategy. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Alex Pineda, Creative Director, and Dave Hoernig, Search Guru (aka Director of Software Engineering), Matrix Group


Wed 3/21 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 3/21 at 1 p.m. – Beyond the Fear: Embracing Simplicity with the GDPR

Starting May 25, new European Union data privacy regulations mean that your organization can be fined nearly $25 million for mishandling even relatively benign personal information about attendees from the EU. Join a different discussion about GDPR, its underlying principles, and how we can improve and transform the business of events with it. Learn what consequences GDPR will have on the meetings industry, what types of data fall under the GDPR, how vulnerable your organization may be, and how organizations can protect themselves from violating GDPR. More info/register.

Host: Meetings Today

Presenter: KiKi L’Italien, founder, Amplified Growth


Wed 3/21 at 1 p.m. – 10 Experiential Marketing Trends Shaping Effective Events in 2018

Learn about strategies, approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events, while building stronger relationships with your audiences. Understand the differences between events and experiences. Explore experience design methodologies, including experience platform development and journey mapping. Discover some of the latest applications of methodology and technology currently being used (and some peeks into the future as well). 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Ian McGonnigal


Wed 3/21 at 2 p.m. – Steal These Ideas: 3 Growth Strategies from Top Fundraisers

Hear about strategies membership organizations can steal from fundraisers to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenters: authors of the recently released whitepaper Steal Like a Fundraiser

  • Elizabeth Weaver Engel, CAE, CEO and Chief Strategist, Spark Consulting LLC
  • Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society

Wed 3/21 at 3 p.m. – Vetting Member Needs and Market Opportunities (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference)

Explore how entrepreneurial thinking can point the way to association success in a time of growing competition. Discuss how to really listen to members and leverage data on engagement; how to gauge the needs and find market opportunities that members don’t know about yet; and how to test products and programs before market launch. More info/register.

Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association

Presenters:

  • Nicole Beidler, Marketing Manager, American Speech Language Hearing Association
  • Anthony Shop, Co-founder and Chief Strategy Officer, Social Driver

Wed 3/21 at 4 p.m. – Nonprofit Business Intelligence with Power BI

Learn how your nonprofit can harness big data and business intelligence with Microsoft Power BI. Microsoft has made its Power BI suite available at an affordable price for nonprofit organizations. With minimal ramp-up, your organization can start to visualize and analyze your key data from all systems—including website and social media analytics, CRM, constituent communications platforms like Mailchimp and Constant Contact, and other data sources—in an easy-to-digest format. Hear about the capabilities (and limitations) of Microsoft Power BI and how it can be used by nonprofits to better understand all types of data. More info/register.
Host: Community IT

Presenter: Johan Hammerstrom, President and CEO, Community IT


Thu 3/22 at 8:30 a.m. – Making Content Meaningful (Association Coffee Talk, Reston VA)

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? What is the perfect mix of web and mobile offerings? Join this Coffee Talk to workshop ideas for effective content production, management and distribution. Bring examples of your content for peer discussion and review. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 3/22 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 3/22 at 2 p.m. – Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value

Learn how to ease into innovation and apply it to membership, growth and organizational sustainability. Find out how to identify and break down the leading barriers to innovation; quickly and inexpensively assess which innovations members value the most; create a collaborative innovation strategy that starts today; and form a culture of continuous innovation. 1 CAE credit. More info/register.

Host: Digitec Interactive

Presenters: Wendy Scott, CAE, and Bob Reed, founders, ReedScott


Thu 3/22 at 2 p.m. – Conference Food Rescue: How to Feed More and Waste Less

With careful food-waste prevention planning and thoughtful partnerships with meeting venues and food donation organizations, your conference meals don’t have to end up rotting in the landfill. Learn how to set up a food-recovery plan with your hotel or venue; critical issues to discuss with your food donation partner; how Good Samaritan laws limit your liability; and ways to get buy-in from hotels, attendees, and your organization. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Courtney Lohmann, CMP, Director of Culture, Koncept Events
  • Mariela McIlwraith, CMP, CMM, MBA, Director, Industry Advancement, Events Industry Council

Tue 3/27 at 1 p.m. – AMS Remorse: Protech Opens the Kimono

Learn about some common reasons AMS implementations fail and how you can do things differently. More info/register.

Host: ReviewMyAMS

Presenters:

  • Jennifer Boykin, Protech Associates
  • Teri Carden, ReviewMyAMS

Tue 3/27 at 2 p.m. – The Power of Your Publication: How a Small Revamp in Content and Design Could Mean Large Rewards for Your Association

Are you communicating the value of your association through your publication’s content and design? Learn how to complete a comprehensive assessment for your current publication, ask the right questions and take the necessary steps for a successful redesign launch, cross-promote and keep branding in mind post-launch, and evaluate and measure performance. 1 CAE credit. More info/register.

Host: Naylor Association Solutions

Presenters:

  • Josh Spradling, Communications Director, Texas Society of Association Executives
  • Jeanie Clapp, Content Strategy & Development Manager, Naylor Association Solutions
  • Sarah Sain, Content Strategy & Development Manager, Naylor Association Solutions

Wed 3/28 at 12 p.m. – The Neuroscience of Creativity: Finding Your “Aha” Moment

Learn how to unlock your creativity and find your “Aha” moment. Hear about the neuroscience of creativity and a case study of how one association experienced an “Aha” moment and brought that idea to fruition. Take away tips on how to create an environment ripe for creativity and inspiration. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lakisha Ann Woods, CAE, Sr. Vice President & Chief Marketing Officer, National Association of Home Builders
  • Sheri Singer, Founder, Singer Communications

Wed 3/28 at 1 p.m. – Doing Mobile Right

Learn about the components and benefits of making mobile the first step in any new program or service for your group. Topics include: building loyalty through year-round engagement, connecting with younger members, developing mobile-only content to build interactions, best practice ideas for a mobile presence, and case studies for associations with a strong mobile program. 1 CAE credit. More info/register.

Host: enSYNC

Presenter: Brad LaTour, Pinxter Digital


Thu 3/29 at 12 p.m. – Let’s Talk About GDPR

Every day, ​associations use data intelligence to understand and serve both members and potential members. The General Data Protection Regulation (GDPR) is dramatically altering the definition of privacy and personal data. How can associations prepare and adhere to these changes? Sit in on a panel discussion on the most important issues and questions that associations are facing with GDPR. More info/register.

Host: Community Brands


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,152 other followers


Creative Commons licensed photo of Fanad Head Lighthouse, Letterkenny, Ireland by Trevor Cole on Unsplash.

 

The weekly list of free educational events and resources for the association community…

free professional development for CAEs and association

As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? How could VR transport us there?” His there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr.

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. CB Insights collected 42 “foot in mouth” quotes from big corporate executives who laughed off disruption when it hit.

Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities.

Billhighway shares a success story from the Regulatory Affairs Professional Society (RAPS). By changing their mindset and conversations with chapters, RAPS built stronger relationships with their chapters and helped them increase member engagement.

Some quick hits before we get to the list of upcoming free webinars:

  • More adults now share their living space because their kids are back in their old room. (Pew Research)

Off-topic: Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale.

Now for the main event: upcoming free professional development events for the association community. If your organization has a webinar or educational event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/13 at 2 p.m.* – Top Ten Legal Questions You Need Answered Before Producing a Digital Event

Take a deep dive into the world of digital law, specifically the top ten questions you need to think about to protect your participants, presenters and organization. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Matt Mille, registered patent attorney and founder, MG Miller
  • Debi Scholar, expert on virtual meetings

*All times are Eastern Standard Time unless otherwise noted.


Wed 3/14 at 1 p.m. – Your Event Marketing Survival Guide

Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Driving attendance to events isn’t easy, but with some time-tested tactics, you can make it easier to retain and grow our audience year after year. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees. Take away a sample 12-month marketing calendar. More info/register.

Host: Meetings Today

Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent


Wed 3/14 at 2 p.m. – G.D.P.R. and the Event Industry: A Fast-Track Guide to Compliance

Believe it or not, General Data Protection Regulation (G.D.P.R.) can affect your brand, as events and meetings are a surprising storehouse of personal data that falls directly under G.D.P.R. regulation. Are you armed with the tools you need to stay up to date? Learn about the legislation and its effects on the industry, including the importance of implementing new policies, procedures, and infrastructures. Hear about strategies and tactics to meet the requirements of one of the most modern and stringent personal data legislations. More info/register.

Host: BizBash

Presenters:

  • Kerry J. Plowman, QuickMobile
  • Chris Elmitt, Crystal Interactive

Thu 3/15 at 12 p.m. – Adapt to Attract Millennial and Gen Z Talent 

Millennials make up the largest segment of the workforce. Generation Z, the oldest of whom turn 22 this year, is about to join the workforce and will further disrupt the world of work as we know it. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. Hear about the challenges associations face when vying for younger generations’ attention—and how to adapt. More info/register.

Host: ASAE

Presenter: Sarah Sladek, author of Talent Generation: How Visionary Organizations Are Redefining Work and Achieving Greater Success


Thu 3/15 at 12 p.m./12:30 p.m. – Sexual Harassment: What Should Your Nonprofit Be Doing to Keep Itself Out of the Headlines and Out of Legal Hot Water? (webinar and Washington DC)

Find out what constitutes unlawful sexual harassment, what a nonprofit organization’s obligations are under the law, and the steps a nonprofit organization can take to minimize potential liabilities stemming from claims of sexual harassment. Through an application of real-life examples, learn about best practices, common pitfalls, and areas of particular risk to nonprofit organizations. 1 CAE credit. Online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Cindy Lewin, Esq. (moderator), Partner, Nonprofit Organizations Practice, Venable LLP
  • Todd J. Horn, Esq., Partner, Labor & Employment Practice, Venable LLP
  • Jennifer G. Prozinski, Esq., Counsel, Labor & Employment Practice, Venable LLP

Thu 3/15 at 1 p.m. – The New GDPR Data Protection Regulations: What Associations Need to Know About Compliance

Learn about the GDPR and how it applies to U.S. associations; key principles behind the regulation and how they relate to compliance; mapping your data flows; GDPR gap assessment—knowing what needs fixing; and legal, technical, and management compliance issues. 1 CAE credit. More info/register.

Host: enSYNC Corporation

Presenter: Terrance Barkan, CAE, international association management consultant


Thu 3/15 at 1 p.m. – Lead or Lose: Seven Principles of Learning Leadership

Explore seven principles for those working in learning businesses that provide professional development, continuing education, and lifelong learning. These “leading learning” principles focus on helping your business ensure its own success and the success of the learners you serve. Leave with practical insights into how you can implement these principles to build authority and buy-in within your organization and deliver lasting impact for the audiences you serve. 1 CAE credit. More info/register.

Hosts: Tagoras and Digitec Interactive

Presenters:

  • Jeff Cobb and Celisa Steele, founders, Tagoras
  • Jack McGrath, president and creative director, Digitec Interactive 

Thu 3/15 at 2 p.m. – #ReviewChat Online Customer Product Reviews

Your members’ businesses are affected by online reviews—86% of consumers read reviews often or very often before buying. Hear how the Specialty Sleep Association is giving their members resources to help them cope and thrive in The Review Economy. Learn key takeaways from a panel discussion about online reviews of mattresses, and steps your association should take to educate your members about the effects of online reviews on buying decisions in B2C and B2B markets.​ More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 3/15 at 2 p.m. – Don’t Retire – Move Into Your Next Career!

Launching into a new career path means re-branding yourself appropriately. Learn about the best starting point and direction to avoid the “Failure to Launch” syndrome. Find out how to demonstrate your personal and professional value, recognize professional development opportunities that facilitate your continuous improvement, and identify and generate a professional image that will assist you in working well in a leadership role with your colleagues. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lynne Wellish, CMP, CHSE CHO, speaker, consultant, trainer and Hospitality Educator with Triage Meetings and Events


Thu 3/15 at 2 p.m. – How to Respond to Active Threats to Your Meetings

Although it is uncomfortable to think about, meetings and hospitality professionals alike no longer can afford to avoid thinking about how they would respond to realistic threats at their events. Learn how to prepare for the unthinkable happening at your meeting by understanding current threats against the hospitality industry that could affect meetings and events; develop a plan for active threat response; recognize the signs of terrorism; and work towards personal resiliency by knowing how to prepare physically, mentally, and emotionally. More info/register.

Host: MeetingsNet

Presenter: counterterrorism and security professional David H. Lau, Counterinsurgency Advisor (Retired), U.S. Army


Thu 3/15 at 2 p.m. – Ideas for Delighting Attendees of All Ages

New research from IACC on trends in demands for the meeting room of the future could hold the secret captivating new audiences. From innovative ways to present information and use food and beverage to flexible room settings, find out what top planners are doing to make sure everyone is comfortable. More info/register.

Host: Smart Meetings

Presenter: Mark Cooper, CEO, IACC


Tue 3/20 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 3/21 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 3/22 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit.

Host: Billhighway

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.


Wed 3/21 at 11 a.m. – Search, Navigation and Wayfinding on Your Website: Best Practices and Lessons Learned

Do you hear “I can’t find anything on your website” or “I have to use Google to find anything on our website”? Learn about the many ways people “wayfind” (orient themselves in physical space and navigate from place to place) on a website or app, including navigation, search, Google, and related links. Find out how navigation and search should work together, the importance of content strategy to a good site search, the latest technologies available for good wayfinding, and how analytics can and should guide your wayfinding strategy. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Alex Pineda, Creative Director, and Dave Hoernig, Search Guru (aka Director of Software Engineering), Matrix Group


Wed 3/21 at 1 p.m. – Beyond the Fear: Embracing Simplicity with the GDPR

Starting May 25, new European Union data privacy regulations mean that your organization can be fined nearly $25 million for mishandling even relatively benign personal information about attendees from the EU. Join a different discussion about GDPR, its underlying principles, and how we can improve and transform the business of events with it. Learn what consequences GDPR will have on the meetings industry, what types of data fall under the GDPR, how vulnerable your organization may be, and how organizations can protect themselves from violating GDPR. More info/register.

Host: Meetings Today

Presenter: KiKi L’Italien, founder, Amplified Growth


Wed 3/21 at 2 p.m. – Steal These Ideas: 3 Growth Strategies from Top Fundraisers

Hear about strategies membership organizations can steal from fundraisers to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenters: authors of the recently released whitepaper Steal Like a Fundraiser

  • Elizabeth Weaver Engel, CAE, CEO and Chief Strategist, Spark Consulting LLC
  • Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society

Wed 3/21 at 3 p.m. – Vetting Member Needs and Market Opportunities (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference)

Explore how entrepreneurial thinking can point the way to association success in a time of growing competition. Discuss how to really listen to members and leverage data on engagement; how to gauge the needs and find market opportunities that members don’t know about yet; and how to test products and programs before market launch. More info/register.

Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association

Presenters:

  • Nicole Beidler, Marketing Manager, American Speech Language Hearing Association
  • Anthony Shop, Co-founder and Chief Strategy Officer, Social Driver

Thu 3/22 at 2 p.m. – Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value

Learn how to ease into innovation and apply it to membership, growth and organizational sustainability. Find out how to identify and break down the leading barriers to innovation; quickly and inexpensively assess which innovations members value the most; create a collaborative innovation strategy that starts today; and form a culture of continuous innovation. 1 CAE credit. More info/register.

Host: Digitec Interactive

Presenters: Wendy Scott, CAE, and Bob Reed, founders, ReedScott


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,152 other followers


Creative Commons licensed photo by Jonas Nordberg on Unsplash.

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