Your weekly list of free webinars and events for the association community…

association brain food - learning events for the association community

Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. What I didn’t buy was any science fiction which, according to Harvard Business Review, “empower[s] us to confront not just what we think but also how we think and why we think it. [It] reveal[s] how fragile the status quo is, and how malleable the future can be.”

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. A near-death experience has enabled him “to envision an alternate ending to the AI story—one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future.

A few years ago I took an excellent online Coursera course, Modern American Poetry. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs.

Here’s another good article about phishing attacks—this time the focus is on chapters. According to a recent ASAE Collaborate discussion, many associations are seeing their chapters fall victim to phishing ploys. Billhighway explains how to help your chapters and volunteer leaders stay safe.

Save nine minutes for this entertaining history of Japan by Bill Wurtz.

Lots of great speakers in the line-up this week: Tom Morrison, Teri Carden, Kyle Bazzy, Jeff Hurt, Sarah Sladek, and JP Moery. They know their stuff and are well worth your time.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 7/25 at 12:30 p.m.* – Failure is the New Success: Solving Complex Problems with Game-Based Learning

Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. They like trying different solutions until they find one that works. Instructional designers can create educational spaces for our learners in virtual environments that let them explore “what if?” without causing harm or distress to them or their companies. Learn how to create game-based learning interventions to teach complex problem solving skills. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Jenny Saucerman, instructional designer

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/25 at 1 p.m. – 9 Social Media Metrics to Monitor

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.

Host: American Marketing Association

Presenter: Paige Leidig, CMO, NetBase


Tue 7/25 at 2 p.m. – Connect Your ASAE Conference Experience to Over 1000% Growth!  (Association Chat)

Having a great experience at ASAE Annual doesn’t just happen. You must have an intentional plan of learning and connecting with the right people during those four days. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. You’ll also get recommendations for Annual sessions and social events. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: Tom Morrison, CEO, Metal Treating Institute


Tue 7/25 at 2 p.m. – 5 Things Venues Need for Seamless Med/Pharma Meetings

To help make their meetings easier to manage, more and more medical meeting planners are turning to venues that understand their business and can better partner with them on their required needs. Learn about trends and strategies for growth in the healthcare industry, why hotels may say “no” to medical meetings business, tips for sourcing on-site staff at medical meetings, and what to look for when seeking a technology solutions provider. More info/register.

Host: Smart Meetings

Presenter: Pat Schaumann, CMP, CSEP, DMCP, HMCC


Wed 7/26 at 8:30 a.m. – DC-PPN Idea Exchange Meeting (Washington DC)

Join fellow corporate partnership and sponsorship professionals for a discussion about expectations to grow sponsorship revenue, association-wide support needed for sponsorship, how to inventory assets and create sponsorship packages, how to set fees for customized sponsorship and levels, researching and selling to prospects or current sponsors, and demanding corporate partner expectations. Duration: 2 hours. Location: Washington DC. More info/register.

Organizer: ASAE Partnership Professionals Network


Wed 7/26 at 1 p.m. – F&B: Budget Secrets

Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Learn how to be prepared to negotiate additional goods and services. Understand the importance of having great rapport with your catering and convention service manager. Know how to be smart when requesting concessions. Recognize the difference between soft and hard costs. Be able to deal with not reaching your F&B minimums. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas


Wed 7/26 at 2 p.m. – Grow Your Event with Digital Marketing That Works

For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Find out what Google Analytics should be telling you, why you need to implement a retargeting program, how to measure conversions with digital ads, and how to determine if your digital marketing is working. Duration: 1 hour. More info/register.

Host: Freeman XP

Presenters:

  • Aidan Augustin, co-founder and president, Feathr
  • David Haas, digital marketing services, FreemanXP

Wed 7/26 at 2 p.m. – The Art and Science of Listening: Are You Giving Your Attendees What They Really Want?

Learn how to use existing and emerging technologies to create better experiences for your attendees. Discover the importance of applying Maslow’s Hierarchy of Needs to your event, and how satisfying attendees’ basic needs first can improve experience. Find out what’s new in event apps and the future of chatbots, new ways to keep customer service concerns out of social media channels, and how to use the correct technologies to find out exactly what an audience is looking for. Duration: 1 hour. More info/register.

Host: BizBash

Presenter: Robert Caldwell, founding partner, Eventbots by Sciensio


Wed 7/26 at 4 p.m. – The Ten Questions to Ask When Choosing Your Event Mobile Solution

Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. More info/register.

Hosts: Hubb and TripBuilder Media

Presenter: Steven D. Tanzer, president, TripBuilder Media


Thu 7/27 at 12 p.m. – Beat the Heat with Auto-Renewals: They’ll Keep Your Staff Cool

Your members live in a subscription economy. Many of them pay auto-renewing monthly fees to watch movies, listen to music and cook dinner. Would some of them do the same for association membership? The data says yes. Find out if auto-renewal membership is right for your association and members. Learn about the benefits, the pitfalls, and how to get started and/or optimize your current auto-renewal and monthly installment processes. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Teri Carden, Founder, ReviewMyAMS
  • Kyle Bazzy, Director of Growth, Billhighway

Thu 7/27 at 1 p.m. – 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. More info/register.

Host: American Marketing Association

Presenter: Mike Madden, sr. demand generation program manager, Marketo


Thu 7/27 at 2 p.m. – Cultivating a Dynamic Strategic Board

Effective boards have a clear definition of strategy, as well as defined expectations of leadership roles, resources, and finances. But sometimes boards find themselves doing ‘work’ rather than offering strategic direction. Learn techniques to shift your board’s contributions from working to governing. Find out how to identify whether your board favors planning or preparation (and which is necessary for strategy), define integrated reasoning and how your board needs to apply it regularly for organizational success, and identify three critical steps to enhance strategic thinking, innovation, and insight. 1 CAE credit. More info/register.

Host: Association Success

Presenter: Jeff Hurt, executive vice president, education and engagement, Velvet Chainsaw Consulting


Thu 7/27 at 2 p.m. – 5 Must-Have Strategies for Membership Growth

Hear the stories of several organizations that have found ways to grow their membership despite the challenges of increased competition, retiring Baby Boomers, the different needs of younger generations, and the constant emergence of new online networks. Learn five easy ways to grow membership that most organizations overlook, the three keys to attracting younger generations, and a simple process to create lasting member engagement. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Sarah Sladek, CEO, XYZ University


Thu 7/27 at 2 p.m. – Landing the Perfect Event App Sponsorship

Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless. Learn what to look for in a mobile app to best support your sponsorship sales, which metrics are most important to focus on, and how to think about pricing and packaging of sponsorship opportunities. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenter: Matt Keowen, vice president of marketing, Guidebook


Thu 7/27 at 2 p.m. – What You Don’t Know About Your Résumé Could Be Killing Your Career

Find out the best formatting tips to make your document pop to the reader. Understand how to write value-driven statements that show how you moved the needle, which is exactly what employers are looking for. Navigate through tough special considerations (i.e. job loss, employment gaps, age-related questions) to create a document that gets attention and ultimately, interviews. Duration: 1 hour. More info/register.

Host: PCMA

Presenter: Dawn Rasmussen, president, Pathfinder Writing and Career Services


Thu 7/27 at 2:30 p.m. – Engaging Members for Improved Retention Rates

Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. Learn winning strategies for effective membership engagement. Duration: 30 minutes. More info/register.

Host: The Moery Company

Presenter: JP Moery, president, The Moery Company


Fri 7/28 at 1 p.m. – An Association Case Study: Using Data to Create Insights & Expose Intelligence

Learn how one association built the data collection bridge and infrastructure between their physical events and digital offerings using beacon tracking, audience response, marketing automation, and more to create insights and intelligence. Hear about the approaches and technologies they leveraged to create the “data machine,” lessons learned, best practices and action-oriented outcomes. Duration: 1 hour. More info/register.

Host: Blue Sky eLearn‏

Presenter: Kevin Novak, CEO, 2040 Digital


That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Photo by Ivana Cajina on Unsplash

Your weekly list of free webinars and events for the association community…

professional development for association management professionals and their community

Evidence, not ego, must drive digital transformation, says Gerry McGovern. In the [love this] “stormy seas of ego, opinion and entrenched habit…we need people who know that digital is never done, that it is not a series of projects but rather a stream of continuous improvements.” The “never finished” mindset is a tough one for many in middle and senior management, but that’s our reality—and it’s an evolving and exciting one.

Check out this Futurism article to find out how augmented reality (AR) is going to transform your life. It’s going to be a while before we experience AR in our everyday life but I love reading about AR experiments and possible scenarios.

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses.

Make sure you have the technology to defend and enhance your membership turf. Aptify describes five signs you better reevaluate your membership database or AMS.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric. And, if I’m missing a webinar or learning event, please add it to the Comments section. I had to upload this on Wednesday because I’m at the beach right now. Tough life, I know.


Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/18 at 12 p.m. – The Next Marketing Department

Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Learn how the “next marketing department” functions, the skills needed to lead this team, the different responsibilities marketing professionals are taking on, and what this group will accomplish in an age when data is the new relationship marketing tool. Understand how to use content, data, analytics, and modeling to capitalize on the key information your organization collects and boost productivity in an increasingly complex world. 1 CAE credit. More info/register.

Host: ASAE Marketing Council

Presenters:

  • Lori S. Carlin, Delta Think
  • David Evener, National Ground Water Association
  • Tip Tucker Kendall, Women’s Basketball Coaches Association
  • Thomas McClintock, NSI Partners
  • Kim Stewart-Gaylord, Builders Exchange of Rochester

Tue 7/18 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


Tue 7/18 at 2 p.m. – The Secret to Dramatically Improve Event Success: Behavioral Insight

Explore the power of data insights and how wearable technology is changing the game forever. Get a closer look at how event behavioral insight ushers in new and more vibrant revenue streams. Duration: 1 hour. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jeff Fugate, senior vice president of sales and marketing, Experient
  • Brian Scott, Chief Information Officer, Experient

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 7/19 at 2 p.m. – Using Tools to Predict Your Nonprofit or Association’s Future

Nonprofits, foundations, policymakers and social entrepreneurs all are trying to make the world a better place but are often using yesterday’s information to do so. Learn how to read current signals to predict future trends and what election campaigns can tell us about the future of advocacy. Discover strategies to become “future wise.” More info/register.

Host: CQ Roll Call

Presenters:

  • Trista Harris, president, Minnesota Council on Foundations
  • Ann Dermody, content marketing manager for government relations & advocacy, CQ Roll Call

Wed 7/19 at 2 p.m. – Behind the Scenes with Event Planning & Lean Six Sigma: How to Save Time and Money

The C-suite and HR can often view meeting planners as “party planners” rather than event professionals. Lean Six Sigma can help you change this perception and be taken more seriously. See behind the scenes of the Lean Six Sigma DMAIC process and learn how to create a systematic way to identify process improvement within existing processes, cutting time and waste by up to 80%. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Robert J. Wilson, president, Meeting Evolution


Wed 7/19 at 4 p.m. – Crafting Your Nonprofit IT Security Policy

Learn what your security policy needs to cover, how to help your organization put your policy in a format that can be easily updated as often as your IT technology changes, and how to involve key players to spread the importance (and improve ease of use) of your security policy. Duration: 1 hour. More info/register.

Host: Community IT

Presenter: Matt Eshleman, CTO, Community IT


Thu 7/20 at 9 a.m. CT – The Power of State Advocacy: Enhancing Member/Component Relations (Association Forum Component Relations SIG, Chicago IL)

Learn the benefits of leveraging components to do advocacy work, increasing member engagement among younger members who feel an affinity for working on a cause (as well as engaging more senior members in the process), and working in close alignment with component relations and government affairs staff in a national organization (and how that collaboration leads to successful advocacy outcomes). Find out how the American Academy of Pediatrics state government relations program is carried out as a best practice from which all can learn. Duration 1.5 hours. 1.5 CAE credits. Location: Chicago IL. More info/register – free for Association Forum members only.

Host: Association Forum

Presenter: Jim Pawelski, director, division of state government affairs, American Academy of Pediatrics


Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Reston VA. More info/register.

Host: Billhighway


Thu 7/20 at 1 p.m. – 7 Steps to the Right LMS for Your Association

Walk through a time-tested, 7-step process for selecting a learning management system and tips for successful software implementation. Understand how to lead your organization in choosing the right learning technology and get a checklist of key issues and questions to consider when running a successful selection process. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Ashwin Tutak, Naylor Association Solutions

Thu 7/20 at 5 p.m. CT – Association Forum Young Professionals Happy Hour (Chicago IL)

Looking to grow your network and meet other young professionals in the association world? Come join your fellow YP SIG Chair and Co-Chair for some casual, happy-hour networking. Open to all Association Forum members under the age of 30. More info.


Fri 7/21 at 1 p.m. – Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale

​Learn how organizations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI. Find out how to break out of the struggle of justifying content that goes through a short commission-publish-forget cycle. Get practical tips for getting started today. More info/register.

Host: American Marketing Association

Presenters:

  • Matt Dion, CEO, Mintent
  • Noz Urbina, founder, Urbina Consulting

Save the date: Thu 7/27 at 12 p.m. – Beat the Heat with Auto-Renewals: They’ll Keep Your Staff Cool

Your members live in a subscription economy. Many of them pay auto-renewing monthly fees to watch movies, listen to music and cook dinner. Would some of them do the same for association membership? The data says yes. Find out if auto-renewal membership is right for your association. Learn about the benefits, the pitfalls, and how to get started and/or optimize your current auto-renewal and monthly installment processes. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Teri Carden, Founder, ReviewMyAMS
  • Kyle Bazzy, Director of Growth, Billhighway

That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Josh Jones

Your weekly list of free webinars and events for the association community…

learning events for the association community

Many of us, after enjoying a four-day weekend, now have to reconcile ourselves to the usual two-day affair. Luckily, you can make your weekend feel longer than it really is by seeking out newness. This article from Science of Us explains how our perception of the passing of time works.

If you’re wondering how AI will change the way your organization interacts with members and customers, check out this panel discussion (video) or its recap about the future of AI and the customer experience.

I’m not worried about being replaced by AI because I have intuition, emotional intelligence, and social intelligence plus the creativity to make sense of and connections between all the things I know and sort of know. Basically, I have good human skills and I bet you do too.

Many of us will be okay according to this Aeon article because “human jobs in the future will be the ones that require emotional labor: currently undervalued and underpaid but invaluable.” Buff up on the Golden Rule, get your soft skills sharpened and put your ego in check if you want to make a good living in the future.

I worry about all the young people who spend hours every day playing video games, working in crap jobs, and not having the drive to make anything of their lives. What will become of them? On the other hand, video games can also inspire and help people explore new skills, like these kids from Northern Ireland who use Minecraft to learn about architecture and construction. Wow. Now, that’s cool.

If your association is only using your learning management system (LMS) for online courses and other professional development programs, you’re missing out on additional ROI, says WBT Systems. They suggest ten additional and unconventional ways to get more value from your LMS.

I’m intrigued by the Patreon platform—it provides a way for fans to support creatives, like one of my favorite podcasters, with small monthly donations. Billboard says, “In 2016 there were 35 Patreon creators who made more than $150,000.” And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 7/11 at 2 p.m.* – Is the Imposter Complex Holding You Back? (Association Chat)

Impostor Complex is the number one thing that keeps people from activating their brilliance, stepping into what’s possible for themselves and their lives, and keeps people from their dreams. Join us on Association Chat as we talk about the fears that are holding us back and the way to move past them. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: Tanya Geisler, certified Life and Business Coach (CPCC), TEDxWomen speaker, and writer

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/11 at 3 p.m. – Include Is a Verb (Association Chat)

Please join this Q&A and discussion with thought leaders in diversity and inclusion discussing newly released research on D + I issues facing the association industry. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guests:

  • Jessica Pettitt, diversity and change management speaker and consultant, Good Enough Now
  • Joe Gerstandt, consultant, freedom fighter, freak-flag flier
  • Sherry Marts, Ph.D., CEO, S*Marts Consulting LLC

Wed 7/12 at 12 p.m. – The Digital Black Box: Using Technology to Bring New Sales

Are you seeing disconnects between the marcom team’s activities and how registrations, product purchases, or course enrollments are showing up? Is it time to evaluate the effectiveness of your standard email sequence before every event? Do you want to know exactly where your website leads originate? Hear how marketing automation is a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social, and more—so that you can understand buying signals. Duration: 1 hour. 1 CAE. More info/register.

Host: ASAE

Presenter: Adam Higgins, martech consultant, HighRoad Solution


Wed 7/12 at 12 p.m. CDT – Chapter Roundtable in Chicago

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 7/12 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 7/12 at 1 p.m. – The Rise of Artificial Intelligence in Events

Chatbots, deep learning, concierge apps, big data—Artificial intelligence (AI) will soon revolutionize the events industry, play a pivotal role in growing your event, and change how we experience live events. Learn about the correct way to use AI for your event, save on your temporary staff by using AI, engage attendees and leverage untapped marketing opportunities, and deliver better ROI to exhibitors. More info/register.

Hosts: EventMB and Eventbrite

Presenter: Julius Solaris, editor, Event Manager Blog


Wed 7/12 at 2 p.m. – Moving from Talk to Action on Diversity & Inclusion

Join the authors of the recently released whitepaper, Include Is a Verb, to learn how to move your organization from talk to action when it comes to authentic diversity and inclusion (D+I). Learn about the barriers that stand between words and action on D+I, how to lead D+I change with the audiences you serve, and concrete steps you can take to have an immediate, positive impact on D+I in your organization. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenters:

  • Elizabeth Engel, M.A., CAE, CEO and chief strategist, Spark Consulting LLC
  • Sherry Marts, D., CEO, S*Marts Consulting LLC

Wed 7/12 at 2 p.m. – Speak A/V: Tricks & Tips to Make You Sound Like a Pro

Learn about the three types of equipment needed to enhance audio visual productions. Find out what key elements are needed for an RFP for audio video. Learn how to read a quote and compare it to another. Duration: 1 hour. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lynne Wellish, CMP, CHSE CHO, consultant and hospitality educator, Triage Meetings and Events


Thu 7/13 at 10 a.m. – Coffee, Tea, and PD!

Some associations are resource rich, others are not.  No matter your bank of available resources, let’s share so we increase our collective pool of inexpensive and/or FREE PD resources (and opportunities).You do not have to be a PD professional to join the conversation. More info/register.

Host: ASAE Professional Development Section


Thu 7/13 at 11:30 a.m. – Association Technology Consolidation: Protect Your Organization’s Interests

In the past year, more than $700m has been invested in association technology companies. The effects of high finance on your organization and its members are profound, even though we may not see them on a day to day basis. Your best opportunity to defend your association’s interests is to understand the motivations of investors, the mechanics of investments, and the effects of financial deals on the technology companies you do business with. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Ben Martin, CAE, founder of theNIRD.org, a news site that tracks investor activity in the association and not-for-profit technology sector.


Thu 7/13 at 12 p.m. – When Less Is More: Writing Enticing Headlines, Subject Lines & Digital Posts (Washington DC Idea Swap)

To connect with your members and stakeholders, you must be able to write short, snappy copy and take a less is more approach. Learn how to “write short” by improving the quality of your short copy in subject lines for email messages, article headlines, and social media postings. Duration: 1 hour. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Leslie O’Flahavan, author and owner of E-WRITE


Thu 7/13 at 12 p.m. – Ask the 401(k) Nerds

Many employers that sponsor 401(k) plans are unaware of their responsibilities and the risks they need to manage. Learn how to address your retirement plan pain points, hear about key plan-related risks and concrete ideas for managing them, and take away practical ideas for boosting your retirement plan success. Duration: 1 hour. 1 CAE credit. More info/register.

Host: ASAE


Thu 7/13 at 2 p.m. – Live Event Best Practices for Cutting-Edge Design Trends

Learn marketing tactics to communicate and drive attendee interest. Freshen up your event with formats that encourage interaction, engagement and creativity. Connect with your attendees through shared values, meaning making, and unique trends with a keen philanthropic focus. Learn which emerging tech and data trends are gaining popularity in meetings. More info/register.

Host: Smart Meetings

Presenter: Katie O’Brien, VP, experience design, FreemanXP


Thu 7/13 at 3 p.m. – How to Train Your Board (Loudon County VA Idea Swap)

Sometimes board members don’t seem to remember there’s a distinction between their role and staff’s role. If this sounds like your association, join this interactive session covering the best ways to not only orient but also train your board for peak performance. Learn some tips and available resources to help you get your board on the right lifelong learning path. 1 CAE credit. Duration: 2 hours. Location: Sterling VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Eileen Johnson, CAE, partner, Whiteford, Taylor & Preston L.L.P.


Save the dates:

Tue 7/18 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour.

More info/register for Washington DC.

More info/register for Alexandria VA.

More info/register for Reston VA.

Host: Billhighway


That’s all I’ve got for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Steven Kamenar

Your weekly list of free webinars and events for the association community…

association brain food - webinars and other learning events for the association community

The latest cybersecurity threat rampaging around the world is a cyber weapon, not ransomware, says the CEO of security awareness training firm KnowBe4. Should your association or company be concerned? Hell yes, we should all be concerned about any type of hacking exploit. Be extremely careful about what you click, open, and visit.

Ed Schipul, CEO of AMS firm Tendenci, found FBI testimony confirming that NGOs and associations are indeed targets of Russian hackers. So, yes, it’s just a matter of time before one of your employees makes a huge mistake and exposes your entire network to ransomware or one of its evil cousins.

What do you do? Prepare your association for the inevitable ransomware attack, say the guys at DelCor Technology Solutions, and, of course, they tell you how.

Are you worried about your members’ lack of knowledge about cybersecurity threats? Invite them to participate in a ten-day online learning challenge that teaches them the basics. LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning.

Here’s hoping one day our AI will be better than the bad guys’ AI and we won’t have to worry about ransomware and its offspring. In the meantime, I like to think about more positive and exciting developments in technology, like chatbots and conversational intelligence.

If you need to make a business case to your board about investing in new technology, like chatbots, or more likely, association management software, check out the advice from Aptify.

Google Analytics isn’t my thing, but if it’s yours, this A-to-Z guide on The Convince & Convert Blog explains the basics of Google Analytics in language (and action items) that content marketers will understand.

And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter—about maintaining your sanity and productivity when you work alone all the time. How encouraging it is for this self-improvement nut to see I’ve fallen into many of these habits naturally over the years.

Thanks to our loooong weekend, this week’s list of learning events is much shorter than usual—which is why I took the liberty of sharing so many good reads. Please add anything I missed to the comments.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Thu 7/6 at 12 p.m.* – Member Retention: The Many Faces of Engagement

Engagement isn’t solely defined by transaction—it comes from connecting with colleagues, volunteering for an organization, or thought leadership. Explore the many paths associations use to increase member involvement and subsequent retention. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment. Hear about varying dues models: getting people to want to belong, before you charge them to belong. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Association Forum

Presenter: Lowell Aplebaum, CAE, strategic advisor, facilitator and CEO, Next Connextion

*All times are Eastern Daylight Time unless otherwise noted.


Thu 7/6 at 1 p.m. – Podcasts: Jumping Headfirst Without Fear

Explore how to quickly and effectively launch a podcast without fear and use it to build momentum around your learning initiatives. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. 1 CAE credit. Duration: 1 hour. More info/register.

Host: CommPartners

Presenter: Doug Sandler, host of “Nice Guys on Business” podcast


Thu 7/6 at 1 p.m. – The Power of Live: How Data Driven Planners Are Driving Event Success

Live events generate an incredible amount of data and insights, but you have to commit to capturing, collecting, and using it. Learn about the tragedy of the ‘ghost attendee’ and what you can do about it, five ways to use data to better understand your event success, the available tools to capture event insights, real life examples of how planners are shaping the attendee journey, and actionable steps to get started. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Kevin Yanushefski, product marketing manager, Cvent


Fri 7/7 at 12 p.m. – AIGA Slack: A New Tool for Chapter Leaders

Do your chapter leaders have an effective way to communicate and connect with National and each other? AIGA’s chapter leaders didn’t think so. Enter the picture: Slack. Learn how AIGA converted over 600 chapter leaders to using this new communication tool. Find out about their implementation and adoption processes as well as the key benefits and associated challenges. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Save the dates:

Wed 7/12 at 12 p.m. CDT – Chapter Roundtable in Chicago

Tue 7/18 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour.

More info/register for Chicago.

More info/register for Washington DC.

More info/register for Alexandria VA.

More info/register for Reston VA.

Host: Billhighway


That’s all I’ve got for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Melissa Newkirk

Your weekly list of free webinars and events for the association community…

learning events for the association community

Peggy Hoffman says we have to get rid of the “V” word: volunteers. What the what? She makes three (if I remember correctly) insightful arguments to back up that statement on a recent episode of Association Chat. I like listening to it as a podcast (the link above) but you can also watch the replay on Crowdcast.

If you haven’t tuned into Association Chat lately, host KiKi L’Italien has made some changes. She now has two co-hosts, Tamela Blalock and Nabil Hassan El-Ghoroury, with whom she discusses interesting news items at the start of the show. Tune in live every Tuesday at 2 p.m. EDT or listen to the podcast or video replay later.

How do you prepare yourself and your organization for the future? George Barbee, author of 63 Innovation Nuggets, recommends building your foresight network and improving your imagining practice.

One thing every leader must develop for the future: an analytics mindset and skills. If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog.

Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. I like their suggestions for training and for getting staff involved at the design phase. Smart.

If any of you have taken a CAE cram course and then not passed, I think I know why—your learning wasn’t spaced. WBT Systems explains why spaced learning works and how you can build it into your online learning programs.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 6/26 at 4:30 p.m.* – AENC FUEL Meetup (Wilmington NC)

All ages welcome to sip, snack and socialize. Buy-on-your-own for drinks, light bites will be provided. Duration: 1.5 hours. Location: Blackfinn Ameripub, 18 Harnett St., Wilmington, NC. RSVP.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/27 at 12 p.m. – Low-Cost Tools for Data Visualization

Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. Get the knowledge you need to create visuals that convince donors, supporters, and your teammates that your work is worth investing in. Duration: 1 hour. More info/register.

Host: Idealware

Presenter: Laura Quinn, founder, Idealware


Tue 6/27 at 12:30 p.m. – Learning Is a Behavior: How to Improve Educational Outcomes through Interventions

Identify best practices to mitigate the extraneous load learners confront in traditional learning environments. Review new research that defines the critical actions learners rely on while consuming educational content. ‘Hack’ several critical behavioral design strategies that support more effective and efficient learning. Duration: 1 hour. More info/register.

Host: WebCourseworks

Presenter: Brian McGowan, co-founder and chief learning officer, ArcheMedX


Tue 6/27 at 1 p.m. – Creating Effective eLearning

These days, anyone with a computer and off-the-shelf eLearning development tools such as Adobe Captivate, Articulate Storyline, and Camtasia Studio can create, publish, and distribute eLearning. But is the published eLearning good, effective eLearning? Learn some of the top dos and don’ts for creating the best kind of eLearning: engaging and effective. Duration: 1 hour. More info/register.

Host: International Association for Continuing Education and Training

Presenter: Kevin Siegel, IconLogic, Inc.


Tue 6/27 at 2 p.m. – Naked and Afraid (with Business Intelligence) – Association Chat

Organize, don’t overexpose, your association for successful BI initiatives. Learn about common pitfalls, transitioning from “historical” to “real time reporting” and how this helps an organization transition to BI, where to start, tips for being successful, and getting organizational buy-in. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guests:

  • Rebecca Achurch PgMP, PMP, CSM, CAE, Achurch Consulting
  • Jim Gibson, director of business integration services, American Hospital Association

Tue 6/27 at 2 p.m. – The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies

What can associations learn from Costco’s tremendous success? For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Hear about generational preferences for professional education training and the strategic steps you can start implementing today to keep members coming back to your association for their professional development needs. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Abila

Presenter:  Anna Toon, learning product marketing manager, Abila


Tue 6/27 at 2 p.m. – Dos and Don’ts of Building Standout RFPs

Did you know hotels receive an average of 8-10 RFPs per day? Discover the fastest, easiest way to design detailed, successful, stand-out RFPs. Learn how to structure your RFP so that it is most attractive to hotels, implement the most effective ways to negotiate F&B, and apply critical insight on today’s rapidly changing industry outlook. More info/register.

Host: SmartMeetings


Tue 6/27 at 2 p.m. – The Meeting & Event Planners’ Reporting and Analytics Journey

Demystify the data being collected by technology at your events. Learn where to begin with event analytics, the simple con concepts you need to know, what’s happening with analytics in the event industry, and how meeting planners make a name for themselves with analytics. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenter: John Santaferraro, chief analytics officer, Educational Measures


Tue 6/27 at 2 p.m. – How to Build an Engagement Driven Demand Generation Strategy in 2017

In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads. Duration: 1 hour. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of content marketing, ON24


Tue 6/27 at 2:30 p.m. – Kick-Butt Prospecting and List Building

Learn winning strategies to boost your prospecting efforts and build out a strong, targeted list of contacts. Duration: 30 minutes. More info/register.

Host: The Moery Company

Presenter: JP Moery


Wed 6/28 at 8:30 a.m. – Corporate Partnerships/Sponsorships Idea Exchange (Washington DC)

Share an example of your organization’s most successful (unique) corporate partnership. Discuss the responsibilities of the association and the corporate partner for activation, whether corporate partners are ‘members’ of your association or ‘vendors’ (there’s an important difference), and your biggest challenge or dilemma with your corporate partner program. Duration: 2 hours. Location: Washington DC. More info/register.

Host: ASAE DC-Area Partnership Professionals Network


Wed 6/28 at 12 p.m. – HighRoadU 2016-2017 Final Exam Wrap Up

1 CAE credit. More info/register.

Host: HighRoad Solution


Wed 6/28 at 12 p.m. – The 3 Keys to Planning a Successful International Event

Learn the latest in global hotel contracting trends. Discover how you can work with the local CVB to maximize your global programs. Find out how technical production companies can help you think globally and deliver locally. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenters:

  • Anna Link, Carlson Rezidor
  • Verena Jandak-Hollenthoner, Vienna Convention Bureau
  • Agnés Canonica, MCI USA
  • Jonathan Potard, Dorier

Wed 6/28 at 1 p.m. – How to Build a Winning Business Case for New Membership Software

While you may be certain it’s time for serious change, your board may not agree. So how do you build a business case to get board support for new membership software? Learn how to go beyond just the numbers in making a case for change, ways to differentiate between ROI and TCO (Total Cost of Ownership), and what makes a solid project plan. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Aptify

Presenters: Johanna Kasper, director of engagement, and Eric McDonald, engagement manager, Aptify


Wed 6/28 at 1 p.m. – The Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Learn about the problems created by SaaS, as well as emerging solutions. Duration: 45 minutes. More info/register.

Host: Teri Carden, founder, ReviewMyAMS
Presenter: Will Marling, ShuffleLabs


Wed 6/28 at 1 p.m. – F&B Trends: Forecasts versus Reality

Learn about the latest food trends from around the world, how to incorporate the trends into your meetings and events with ease, and budget-saving tips on managing multiple menu options. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Tracy Stuckrath, Thrive! Meetings & Events


Wed 6/28 at 2 p.m. – An Association’s Guide to Digital and Content Marketing

Discover the exciting range of low-cost and highly effective marketing options available to association marketers. Learn about digital and content marketing trends and how they apply to associations, and the basics of influencer marketing. Find out how to identify content assets to apply to marketing efforts, optimize content for search engines, and use social media advertising for prospecting and retargeting. 1 CAE credit. Duration: 1 hour.  More info/register.

Host: Association Headquarters

Presenters: Sarah Black, senior marcom manager, and Jon Kinsella, senior marketing strategy manager, Association Headquarters


Wed 6/28 at 2 p.m. – Content + Interactions: How to Create Live Experiences That Resonate

Discover an effective formula and the steps you should take to create breakthrough event experiences. Learn how to understand, develop, and activate a brand voice in a physical, social, and live setting; key ways to develop resonant relationships with event audiences; the importance of planned content and attendee interaction approaches; and new strategies to create truly epic events. Duration: 1 hour. More info/register.

Host: BizBash

Presenter: Dax Callner, chief strategy officer, GES Events


Thu 6/29 at 1 p.m. – How the New Medicare Payment System Will Affect Healthcare Association Members

The new Medicare Quality Payment Program (QPP), created by the Medicare reform law known as MACRA, will make significant changes in the way healthcare association members are reimbursed for medical services. Your members need to be prepared, because QPP is here and it will affect them in unforeseen ways. Learn who will be winners and losers under QPP and what healthcare association professionals need to do now to educate their members. Duration: 1 hour. More info/register.

Host: ASAE

Presenters:

  • Carter L. Alleman, JD, associate director of health policy, American College of Osteopathic Surgeons
  • Abner Gonsalves, CAE, partner relationship manager, Health eCareers
  • Britt Reiersgord, candidate experience manager, Health eCareers

Thu 6/29 at 2 p.m. – Members Only: Quick Email Delivery Tips for Associations

The unique challenges and needs that associations face require special considerations in terms of their IT infrastructure. Make sure your email marketing sending environment is optimized so that no member gets left behind. Learn several simple email deliverability tips to help you make the most of your email marketing efforts. More info/register.

Host: Real Magnet

Presenter: Brad Gurley, senior director of deliverability, Real Magnet


Thu 6/29 at 2 p.m. – Supercharge Your Email Campaigns with the Content You Already Have

Learn how to leverage blog feeds, social streams, video playlists, event calendars, and product specials to automate and enhance email campaigns. Find out about the strategy behind a content automation program as well as easy tactics to get started. Look at real examples to drive engagement, building a strategic approach customer journey. Duration: 1 hour. More info/register.

Host: American Marketing Association

Presenters:

  • David DeVore, founder & CEO, StoryPorts
  • Heike Young, content innovation lead, Salesforce

Thu 6/29 at 5 p.m. – Drinks and Discover #HowToASAE Annual Meeting

During this virtual happy hour, four young professionals will share their ideas on attending the ASAE Annual Meeting and highlight their favorite resources and opportunities available to young professionals and first time ASAE Annual Meeting attendees. Bring your favorite beverage and watch the live broadcast. Duration: 1 hour. More info/register.

Organizer: ASAE Young Professionals Committee

Presenters: Paul Leahy, Jenna Worley, Garet Turner, CMP, and Jacob Wilder, CAE


Fri 6/30 at 3 p.m. – Inbound Lunch Bunch 2016-17 Wrap Up

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. Duration: 1 hour. 1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Your weekly list of free webinars and events for the association community…

ocotillo in Big Bend NP - inspiration for association community learning

If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) in AMSes in general, you must get yourself to the next AMS Fest. Teri Carden, founder of ReviewMyAMS, puts on an enlightening and enjoyable event for association execs, AMS providers, consultants, and uncategorizable people like me.

If only AMS Fest was around back when I worked in associations, life would have been so much easier. The information from the speakers and everyone else in the room was priceless. The next one is in the fall in the DC area – keep your eye out for it. In the meantime, check out what Aptify’s Jen Barrell had to say about AMS Fest—I’ll publish my own take in the coming weeks.

The competition for online professional development is fierce out there. How can you differentiate your association’s eLearning programs from those of deep-pocketed for-profits? WBT Systems shares 12 ways to add extra value to your online courses.

As a writer it pains me to say this, but voice has a big future. I can imagine associations publishing professional development “skills” for voice-enabled speakers and offering voice-activated search on their websites and mobile apps. Get the lowdown on the voice-enabled speaker market in this post from eMarketer.

How well do new ideas, like Alexa skills, go over at your association? If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future.

You have until Wednesday, June 21 to contribute to the 15th Annual .Org Community Food Drive supporting the Capital Area Food Bank. Anyone in the association and nonprofit community is encouraged to donate to this digital food drive organized by my friends at DelCor Technology Solutions. Every $1 you donate provides 2.5 meals. Learn more about the food drive, participating teams, and how to contribute on DelCor’s food drive page.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy

Disruption is inevitable. Associations must innovate or become obsolete. Why is it then that associations seem to be stuck doing things “the way we have always done it?” Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Duration: 1 hour. More info/register.

Host: NimbleUser

Presenters:

  • ​Teri Carden (moderator), founder, ReviewMyAMS
  • JP Guilbault, president, Community Brands
  • Dan Stark, director of product strategy, NimbleUser

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/20 at 12 p.m. – Launching an Association Podcast Program (Washington DC Idea Swap)

In today’s environment where people crave information in quick sound bites, a podcast may just be the perfect fit for your members. Learn how to create a plan (content, format & structure), stand out in the crowd of podcasts, collaborate with others, and identify the right format. Our presenters will have the equipment on hand to showcase how simple a podcast can be. Duration: 1 hour. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Charlie Birney, co-founder, Podcast Village
  • Jeffrey A. Davis, APR, managing director, Van Eperen

Tue 6/20 at 2 p.m. – Digital Strategy Meets Reality (Association Chat)

Learn what association execs get wrong about digital strategy. Duration: 1 hour. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Olivier Blanchard, senior analyst, Futurum Research + Analysis


Wed 6/21 at 12 p.m. – Empowering Users & Scaling Programs with Mobile

Hear about the pros and cons of mobile apps and mobile web, and walk through examples of both and the strategies behind them. Learn about Ocean Conservancy’s (OC) mobile app and its data visualization reporting system which have transformed and grown one of OC’s most important programs, the International Coastal Cleanup. Leave with a checklist on how to plan a mobile project. More info/register.

Host: Beaconfire RED

Presenters:

  • Allison Schutes, Ocean Conservancy
  • Lynn Labieniec and Mark Leta, Beaconfire RED

Wed 6/21 at 12 p.m. – How to Get More from Your Event Budget
Discover how to get the most from your event budget and make every dollar count. Learn pro tips for making your money go further. Gain practical advice on how to manage complex event budgets. Hear best practice in terms of reporting and the key figures you need to know. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Becki Cross, founder, Events Northern Ltd.


Wed 6/21 at 1 p.m. – Supercharge Your Event Data: 8 Ways to Drive Results

Hear how to unlock, understand, and institutionalize the data surrounding events; the eight key components of an event program strategy, and best practices for showing your event program’s impact throughout the organization. More info/register.

Host: Meetings Today

Presenters:

  • Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc.
  • Kevin Yanushefski, product marketing manager, Cvent

Wed 6/21 at 1 p.m. – The Dangers of Disjointed Social: Social Media Masterclass

Learn the difference between earned, owned, and paid social media; how to employ the Social Trifecta™ to optimize your social performance; ways to increase your earned social media footprint; how to scale your social listening with machine learning; surefire tactics for optimizing your organic and paid content; and how to create a more unified, efficient social media strategy that incorporates the right mix of owned, earned, and paid. Duration: 1 hour. More info/register.

Host: American Marketing Association

Presenters: Jenifer Kern, CMO, and Rebecca Lombardo, director of strategic services, Tracx


Wed 6/21 at 2 p.m. – Leverage Your Event Participant’s Smartphone Addiction

Understand behavioral changes due to mobile technology and how to leverage mobile apps to increase engagement and create more effective audience experiences before, during or after an event. 1 CMP credit. Duration: 1 hour. More info/register.

Host: PCMA

Presenter: Salvatore Camarda, co-founder, MeetApp North America


Wed 6/21 at 4 p.m. – Latest Nonprofit Cloud Strategies

Learn about the costs and design concerns for cloud hosting and software options, including Infrastructure as a Service (IAAS) and Software as a service (SAAS). Discussion will focus on costs for migration, support, hosting, and hidden costs even for “free” cloud platforms for nonprofits; functionality and usability issues; and especially security. Duration: 1 hour. More info/register.

Host: Community IT Innovators

Presenter: Johan Hammerstrom, president and CEO, Community IT Innovators


Thu 6/22 at 1 p.m. – How Analytics Should Guide Your Content Strategy

Learn how analytics enabled two associations to identify what content resonated the most with members and ultimately drove conversions. Find out how to pinpoint which metrics matter the most for your organization, how to turn your analytics analysis into actionable reports and tie them to business goals, and how to craft a killer content strategy based on the data you’ve collected. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Matrix Group International, Inc.

Presenters:

  • Jill Notini, vice president of communications and marketing, Association of Home Appliance Manufacturers
  • Kelli Windsor, senior manager of digital and member communications, Food Marketing Institute

Thu 6/22 at 3 p.m. – Association Women Technology Champions (AWTC) Meetup (Washington DC)

Presenting is hard. It’s even harder when you are the topic of the presentation. Whether interviewing, asking for a promotion, or talking to a client, pitching yourself is a skill. Get tips for giving powerful presentations and work with others to master the perfect, authentic pitch. Duration: 2.5 hour. Location: Washington DC. More info/register.

Host: AWTC

Presenter: Mark Milroy, managing director of global learning, American Industrial Hygiene Association


Thu 6/22 at 3 p.m. – Small Association Forum for Executives (McLean VA)

Join a complimentary executive peer roundtable for executives of small staff associations with ten or fewer employees—a free-flowing discussion around pressing issues on a variety of topics. Duration: 1.5 hours. Location: McLean VA. More info/register.

Host: ASAE Executive Management Section


Fri 6/23 at 9 a.m. – Mobile Apps: AENC Meeting Planners Round Table (Raleigh NC)

Whether your association is currently using a mobile app, just changed your vendor, or thinking about it, come and share your experiences and questions. Are they just for events or can they be more? Breakfast/networking at 8:30 a.m. 1.5 CAE credits. Duration: 1.5 to 2 hours. Location: Raleigh NC. More info/register.


Fri 6/23 at 11:30 a.m. – Data Analytics: A Picture is Worth a Thousand Numbers (#AssocEvolve – McLean VA)

Knowing where to begin with data analytics can be daunting, and staying on top of data and its tools can be challenging. Learn how to demystify data and empower staff to take action. Find out the five steps to get started with data analytics and how to help your staff understand the story in your data. Understand what’s new with Microsoft’s Power BI software. CAE credit. Duration: 2 hours. Location: McLean VA. More info/register.

Host: benelSolutions

Presenter: Debbie King, founder, Association Analytics


Fri 6/23 at 3 p.m. – HighRoad U 2016-2017 Wrap Up

Register.

Host: HighRoad Solution


Save the date: Wed 6/28 at 1 p.m. – How to Build a Winning Business Case for New Membership Software

While you may be certain it’s time for serious change, your board may not agree. So how do you build a business case to get board support for new membership software? Learn how to go beyond just the numbers in making a case for change, ways to differentiate between ROI and TCO (Total Cost of Ownership), and what makes a solid project plan. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Aptify

Presenters: Johanna Kasper, director of engagement, and Eric McDonald, engagement manager, Aptify


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Your weekly list of free webinars and events for the association community…

inspiration for association brain food

My friends at DelCor Technology Solutions have kicked off their 15th Annual .org Community Food Drive to support the Capital Area Food Bank. Everyone in the association and nonprofit community is encouraged to donate to this digital food drive which runs through June 21. Best of all, every $1 provides 2.5 meals. Learn more about the food drive, participating teams and how to contribute on DelCor’s food drive page.

Long ago I read an article by Bob Safian, Fast Company’s editor, in which he said the most critical skill for the 21st century is the ability to learn new skills. WBT Systems came up with a list of ten future work skills that associations should consider adding to their professional development programs. I’m looking forward to freestyling.

Anticipating a possible airplane ban on laptops and tablets, Your Nerdy Best Friend, Beth Ziesenis, has been experimenting with using only her phone to work while in flight. Check out her favorite apps and accessories for mobile work.

In some offices, meetings are out of control. The worst are Monday morning meetings—an insane misuse of time that should be devoted to preparing for and thinking about the week ahead. I love this idea from Elizabeth Grace Saunders at Harvard Business Review: establish a meeting-free day.

If you’re getting ready to select a new association management system, check out this software evaluation checklist from Aptify. It’s aimed at the IT department but I believe anyone on the selection project’s core team should take a look. Many of the criteria also apply to other types of technology too.

Because I wasn’t getting home until late last night from AMS Fest, I had to upload this post on Monday and may have missed webinars that were announced later. Please add any others to the comments.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report
Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Learn what has impacted associations over the past 12 months and how our industry has evolved over the past 9 years. 1 CAE credit. More info/register.

Host: Marketing General Incorporated

Presenters: Matt Kerr, market research analyst, and Tony Rossell, senior vice president, Marketing General Incorporated

*All times are Eastern Daylight Time unless otherwise noted.


Tue 6/13 at 1 p.m. – How to Report Live from Nonprofit Conferences and Events

Find out which skills are necessary and which online tools work the best for live reporting. Get a six-week plan that includes pre-event planning and post-event follow-up. More info/register.

Host: On Good

Presenter: Heather Mansfield, Nonprofit Tech for Good


Tue 6/13 at 2 p.m. – Ban the V Word (Association Chat)

Let’s change how we think about, talk about and engage members in volunteering. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Peggy Hoffman, president, Mariner Management & Marketing


Tue 6/13 at 2 p.m. – Bridge the Physical & Virtual Worlds with Event Engagement

Learn how to use solutions like smart-badges, mobile apps, and an analytics tool to bring your event to the next level of engagement. Hear real-life experiences from event and technology experts on how planners have used these solutions to enhance attendee engagement and receive mission-critical event data to increase event success. More info/register.

Host: SmartMeetings

Presenter: Brian Friedman, director of product for mobile data & engagement, etouches


Wed 6/14 at 8:30 a.m. – Corporate Partnerships/Sponsorships Idea Exchange (Rockville MD)

Share an example of your organization’s most successful (unique) corporate partnership. Discuss the responsibilities of the association and the corporate partner for activation, whether corporate partners are ‘members’ of your association or ‘vendors’ (there’s an important difference), and your biggest challenge or dilemma with your corporate partner program. Location: Rockville MD. More info/register.

Host: ASAE DC-Area Partnership Professionals Network


Wed 6/14 at 1 p.m. – 7 Ways to Increase Event ROI and Audience Engagement with a Mobile App

Hear how to use event app engagement features like live polling, Q&A, gamification, push notifications, and beacon alerts to create personalized and interactive experiences for attendees, while capturing data on individual interactions to enhance lead scoring and follow up programs. Learn from a marketer who’s increased attendee engagement by using their mobile app to improve networking, education, and social interactions. More info/register.

Host: American Marketing Association

Presenters:

  • Emma Bica, marketing communications specialist, PeopleNet
  • Myllisa Patterson, marketing director, CrowdCompass by Cvent
  • Selma Avdic (moderator), American Marketing Association

Wed 6/14 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”


Thu 6/15 at 12 p.m. – National and Component Collaboration for Membership Growth

Learn how the Patio, Hearth and Barbeque (HPBA) developed a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. Find out about challenges that arose through the process, how responsibilities were distributed, and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Scott Oser, president, Scott Oser Associates, Inc.
  • Kyle Bazzy, director of growth, Billhighway

Thu 6/15 at 2 p.m. – Monetizing eLearning: Value Proposition and Pricing Strategies

Because investing in eLearning can either serve up a passive revenue stream boom or a catastrophic budget buster, a proven strategy is imperative. Explore the underpinnings of a winning eLearning strategy that will set you squarely upon the pathway to profit. More info/register.

Host: iCohere

Presenter: Tracy King, chief learning strategist, InspirEd


Thu 6/15 at 12:30 p.m. – Spectrum of Personalization

Learn about the spectrum of possibilities for member and customer personalization. Find out how leading organizations are implementing personalization and targeted user experiences, ranging from turnkey to more advanced, within leading CMS platforms. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sandy Marsico, CEO, Sandstorm, a brand experience agency


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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