Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

dyaa-eldin-moustafa-nXlUIwIaH84-unsplash

Non-dues revenue. The countdown is on! 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Actually, her events are always fun and enlightening. Check it all out on the Non-Dues-A-Palooza website.

Online learning programs. If you’re looking for a low-budget way to start an online learning program at your association, WBT Systems has the answer. People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles.

Volunteer learning journey. Billhighway introduces a volunteer management model developed by Peggy Hoffman, FASAE, CAE, and Kristine Metter, CAE, the volunteer learning journey, which helps you visualize both member and association needs and desires for each level of the volunteer pathway—from first-time volunteer to board member. As members move along the pathway, they develop the skills and experience needed for the task at hand and can see what competencies they need to move to the next level of volunteering.

Pandemic success story. During the pandemic, the Adventure Travel Trade Association (ATTA) added 250 new members and achieved an 80% retention rate—in the travel industry! Dainella Nartker at Association Ventures Playbook explains how they became an “emotional home” for members while remaining transparent about their financial situation, neither “Pollyannish” nor “deer in the headlights.” Pay attention to the guidance the CEO’s advisor gave her during one of ATTA’s lowest moments—everyone could benefit from advice like that this year.

Membership wake-up call. Ten Ways to Futureproof Your Membership, a new report from Sequence Consulting, is a refreshing wake-up call with practical new ideas for a time of reset member expectations. A few that stand out include: adopting a fluid planning style, abandoning time-honored traditions and demolishing inefficient processes, focusing on outcomes, and using technology to build capacity. The report’s format makes it a quick read so dive in.

Change fatigue. A Gartner study found that smaller changes create more change fatigue. “Under normal circumstances, we can rely on our ‘surge capacity’ to deal with sudden, short-term changes. The ongoing pandemic has depleted these usual reserves… employees have less capacity to cope with change,” writes Sara Antliff at Atlassian. She describes two factors that can build an employee’s capacity for change.

Quick hits  

  • A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. (Jonah Berger, Knowledge@Wharton)
  • How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. (Ronn Levine, SIIA)
  • Why niche communities are the future of social media marketing—associations should have an advantage here. (Shama Hyder, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • I found a tasty new fish recipe, roasted dill amberjack (instead of salmon). Following a suggestion in the comments, I used pomegranate molasses instead of maple syrup.
  • The next night, an old staple, Mummy Lorraine’s blueline tilefish. Okay, Mummy Lorraine always makes this with cod. Top fish fillets with a mix of crushed Ritz crackers, lemon zest, garlic powder and melted butter, then bake.
  • On the side, roasted sweet potato wedges inspired by my brother Ed’s version, spiced with smoked paprika, cayenne, cinnamon, and garlic powder, along with summer squash pesto with corno di toro and red bell peppers, grape tomatoes, onions and corn.
  • On Sunday, I made enough gumbo for a few nights. My version this time included chicken thighs, Portuguese chourico, shrimp, okra and the rest of the usual suspects. I served it over brown rice made in the Instant Pot. On the side, green beans with caramelized red onions. For the beans, I used chicken instead of vegetable broth and only half the brown sugar. I was going to add mushrooms but didn’t feel like going to the store.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/30 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 7/30 at 4 p.m. – Writing as a Thought Leadership Strategy

Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Yet, many professionals don’t believe they have the time or expertise to write. Participate in a series of writing exercises to develop writing muscles that will help grow your business and career. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). More info/register—must join first before registering.

Host: Fridays@4

Presenter: Cathy Fyock, The Business Book Strategist


Mon 8/2 at 1 p.m. – Extended Special Episode: Creativity & Intelligent Automation (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Mike Jacka & Bryant Richards

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/3 at 11 a.m. – The Importance of Integrations to Member Retention

Your members primarily interact with your association using technology such as your website, LMS, AMS/CRM, and more. But if your technology platforms are not well integrated, you are likely missing out on key member retention opportunities. Learn how integrations affect the member experience and member retention, solutions to common integration issues that directly affect your members, how to align your technology strategy to decrease friction and increase member retention, and how to make technology work better for your team and your members. More info/register.

Host: Cimatri

Presenter: Rick Bawcum, CAE, founder and CEO, Cimatri


Tue 8/3 at 12 p.m. – Analytics 101: Creating Dashboards for Your Organization (Data Analytics Network)

Discuss dashboard best practices and planning with association peers, see examples of dashboards in MS Excel, and hear before and after examples of the dashboard development process. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 8/3 at 3:30 p.m. – The No BS Guide to Digital Transformation

Digital transformation has been a hot topic for a decade, and yet associations still struggle to make it happen, to get beyond “digitizing” and truly “go digital.” Hear the findings from a new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Learn what makes association culture unique and how culture change particularly impacts associations—through the lens of an ever-evolving tech environment. 1.5 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Elizabeth Weaver Engel, M.A., CAE, chief strategist, Spark Consulting
  • Maddie Grant, culture designer and digital strategist, Propel

Wed 8/4 at 1 p.m. – Pitfalls and Planning for the RFP Process

The RFP process is there to help associations understand their needs and find the right partners to help them fill those needs. Learn about the red flags to watch out for, how not to ask dumb questions, and if you even need to issue an RFP in the first place. 1 CAE credit. More info/register.

Host: Altai Systems

Presenters:

  • Tammy Marko, PMP, Achurch Consulting
  • Beth Power, Altai Systems

Wed 8/4 at 1 p.m. – Legal Considerations in the Post-Pandemic Period

Learn how you should prepare for the initial phase of the return to in-person events and how to effectively communicate with your facility and destination partners to ensure a successful result for stakeholders and attendees. Hear about force majeure, vaccine passports, waivers, on-the-ground protocols, and meeting roles and responsibilities. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: meetings industry attorney, Joshua L. Grimes, principal of Grimes Law Offices LLC


Wed 8/4 at 3 p.m. – How to Use Your Member Engagement Scores

Learn how to use your engagement scores to uncover which activities lead to the highest engagement; create next-level customer segmentation; find volunteers, speakers, authors, and brand advocates; identify at-risk members so you can create personalized renewal campaigns; and tailor your messaging based on segments and historic engagement levels. CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy and Solutions, and Greg Pollack, VP of Sales, Association Analytics


Thu 8/5 at 10 a.m. – The Changing Role Of Event Data – New Challenges & Opportunities

A new 2021 research study shows the dramatic shift to virtual events has meant organizers are collecting more data today than ever before. Sponsors and exhibitors want more data to justify ROI, and attendees are getting more concerned about what data they share online. Learn about the new challenges and opportunities surrounding the changing role of event data. More info/register.

Host: Eventsforce


Thu 8/5 at 11 a.m. – Member Engagement: 15 Ways to Take Your Newsletter to the Next Level

Learn 15 ways to take your email newsletter to the next level, how to leverage new technologies to make your email newsletter more sophisticated, maximize your newsletter real estate, and increase email engagement for your newsletter. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io


Thu 8/5 at 1 p.m. – Student Networking Panel

Attracting and retaining Gen Z to associations is getting harder and harder. Could be shortening attention spans, a lack of understanding (on the value of associations), or the changing nature of learning and professional networking. Since there’s no good answer, we’ve brought together a panel of students to talk about networking, associations, and how it should (will soon enough) work. More info/register.

Host: Protopia


Thu 8/5 at 2 p.m. – Vital Lessons from Covid-era Medical Meetings

Hear lessons learned from recent medical meetings that took into consideration organizational goals, attendee comfort levels, CDC protocols and rules for medical programming. Learn what to ask when considering virtual, in-person and hybrid models; how to communicate with attendees before, during and after the event; and how to make everyone feel comfortable and safe. More info/register.

Host: Smart Meetings

Presenters:

  • Kara Ferguson, MSHTM, CMP, Meeting Planner, American Society of Anesthesiologists
  • Rod Rydell, Director of Site Selection and Planning, Keene Research Institute

Thu 8/5 at 3 p.m. – Netflix-ing your Association Digital Transformation with a Purpose

Learn how to make your website as personal and purposeful as Netflix by offering targeted content recommendations that delight your audience. Our webinar will demonstrate how modern technology makes this transformation possible – in under 90 days. More info/register.

Hosts: Association Analytics and Association TV

Presenters:

  • Greg Pollack, Vice President of Sales, Association Analytics
  • Dan Stevens, President, Association TV

Fri 8/6 at 12 p.m. – AI Now for Associations: Strategy – Where do I start?

Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. More info/register.

Host: AI Now for Associations


Fri 8/6 at 12 p.m. – Meetings Outlook: Future Predictions for the Business of Meetings

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Hear the forecast for events in the coming year, including a budget, attendance, and business conditions; trends that matter and how these trends affect you and the future of your meetings. 1 CMP credit. More info/register – possible fee for MPI non-members.

Host: MPI

Presenter: Jessie States, CMP, CMM, Director, MPI Academy, Meeting Professionals International


Fri 8/6 at 4 p.m. – Foresight as a Leadership Competency, Part 1

Leaders are better prepared for an uncertain future when they practice foresight, the practice of continually scanning for developing trends and considering how they will impact your organization’s mission and operations. This forward-looking mindset transitions you from a reactive position to one that is proactive and transformational. Find out how to enrich your planning and operations through the integration of foresight into your organization. In Part 1, learn the basic elements of foresight and why it is important for leaders to practice foresight. More info/register – must join first before registering.

Host: Fridays@4

Presenters:

  • Kristine Metter, MS, CAE, founder, Crystal Lake Partners
  • Sue Pine, FASAE, CAE, Strategic Advisor

Tue 8/10 at 11 a.m. – Why Your Association Needs to Embrace a “Digital First” Strategy

If the pandemic taught us anything, it’s that associations underestimated members’ acceptance of digital delivery. Associations can capitalize on this digital tailwind—or they can succumb to the temptation to return to the “good old days” of traditional practices. Learn how to create a sense of urgency for “digital first” thinking, how to fund technological investments, and understand technology’s critical role in the future relevance of associations. More info/register.

Host: Sidecar

Presenters:

  • Harrison Coerver and Mary Byers, CAE, authors, Race for Relevance
  • Chelsea Brasted, general manager, Sidecar

Tue 8/10 at 12 p.m. – Looking Forward Solutions

Get a first look at Looking Forward (Solutions), the most current and comprehensive examination of association strategy ever conducted. The research tested more than 120 strategies currently being implemented by associations to discover the ideas that association leaders believe are most critical to success. Learn about the principal challenges facing association strategy as the sector emerges from the COVID-19 pandemic, key strategies that associations believe are critical to success and why they are so essential to the future of associations, and how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Dean West, FASAE, founder and president, Association Laboratory
  • Nikki Haton Shanks, MBA, CAE, strategist, Association Laboratory
  • Meg Whedbee, MPP, senior analyst, Association Laboratory
  • Miranda Barrett, CAE, PMP, strategist, Association Laboratory
  • Nikki Golden, CAE, strategist, Association Laboratory

Tue 8/10 at 12:30 p.m. – Community by Association Book Chat: Build Your Community with Richard Millington

Hear about the key concepts in Richard’s newest book, Build Your Community: Turn Your Connections into a Powerful Online Community, which will provide you the keys to unlock the potential in your online community programs to create member loyalty and to build sustainable communities. More info/register.

Host: Community By Association

Presenter: Richard Millington


Wed 8/11 at 3:30 p.m. – AWTC Salon: Degrees, Certifications, and Your Career

Participate in an interactive discussion about the value of advanced degrees and certifications. Do degrees and certifications help your career? Which credentials are the most valuable? AWTC Salons are interactive, collaborative gatherings where everyone is invited to share experiences, knowledge, and resources about a topic. More info/register.

Host: Association Women Technology Champions (AWTC)

Facilitator: Jill Treby, Senior Director of Membership and Marketing at the Association for Psychological Science


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Dyaa Eldin Moustafa via Unsplash

The weekly list of free educational events and resources for the association community…

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Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey, which closes tonight.

Remote work/life boundaries. Achurch Consulting explains why work/life boundaries are essential, especially for people working remotely. They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications.

Mixed-age learning programs. Different generations have a lot to teach each other, says WBT Systems. I can attest to that after spending three days hanging out with my 11- and 13-year-old nephews. Eye-opening. WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started.

AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Their advice covers everything from determining what data to collect to getting members to update their profiles.

Membership benchmark data. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report, one of my annual must-reads. I haven’t read this year’s yet, but fully intend to, since I regularly use its findings in client posts.

Digital nomads. My honey dreams of renting or selling the house, putting our stuff in storage and hitting the road in an RV so we can hike all over the country. I love the idea but am I ready for it? Not sure. At the Harvard Business Review, Miles Everson, Steve King and Carolyn Ockels say every company needs a digital nomad policy—which makes me wonder… do you know of any digital nomads in the association community?

Quick hits

  • The time has come for a four-day work week. (Stowe Boyd)
  • Kill a stupid rule: an amazing way to reduce red tape. (Nick Skillicorn, Idea to Value)
  • How to make your to-do list less overwhelming… try an “enough” list. (Josh Spector)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries, so time in my NC kitchen was limited. Before I left, I made baked Spanish mackerel with a barbecue-maple-soy glaze for dinner. On the side, a summer squash sauté with carrots, broccoli stems, red bell and corno di toro peppers, bacon, corn, tomatoes and basil.
  • Upon my return, I relied on my freezer and Food Lion’s freezer for gochujang burgers, frozen onion rings, and two packs of frozen “Asian medley” vegetables sautéed with chile sauce, sunflower shoots and Thai basil.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/23 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 7/23 at 4 p.m. – The Importance of Cultural Competence in the Workplace

Cultural competence is the ability to understand and interact effectively with people from other cultures. It is a life-long journey of learning and enlightenment. When individuals seek to better understand and effectively interact with cultural differences, the workplace can become more effective, efficient and enjoyable. Hear how to become a more culturally competent association professional. More info/register (must join before registering).

Host: Fridays@4

Presenter: Dr. Randy Whetstone, Jr., Clinical Assistant Professor at the University of Louisville


Mon 7/26 at 1 p.m. – New CSE Position and Respecting Your Predecessor (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Victoria Elliott

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 7/26 at 2 p.m. – Using EQi to Fuel Return to Work Success

As more of us return to office settings, there’s a need to tap into the emotional intelligence (EQi) skills required to successfully navigate the workplace. Learn about the pitfalls of low EQi among individual staff and teams; the three EQi competencies that can help staff thrive as they return to the office—whether that office is in-person, hybrid, or remaining fully virtual; and how teams can use EQi to build a Play to Win culture and inspire lasting innovation, value, alignment, and retention. 1 CAE credit. More info/register.

Host: ASAE

Presenters: EQ experts Jenn Barley and Karen Sullivan, KickStart Your Edge


Tue 7/27 at 11 a.m. – Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement

Description not available in time. 1.5 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenter: Julie Sciullo, CEO, Association Analytics


Tue 7/27 at 11 a.m. – The New Digital Event Economy, Explained

Learn how the new event economy can positively affect your business. Find out how to add an event platform into your portfolio for successful hybrid and virtual events and how partnering with a high-tech event platform can boost your business and improve your attendee experience. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Viktor Strömberg, Co-Founder and COO of Lansera Virtual Events


Tue 7/27 at 12 p.m. – Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report

It has been a challenging year for association membership, with large numbers of associations reporting declines in their membership and other adverse impacts from the pandemic. Fortunately, a variety of positive signs provide hope for a forceful membership rebound. What should you do to recruit more members, increase your renewal rates, and grow your membership? How can you improve your association’s membership results now and into the future? Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenters: MGI senior staff Tony Rossell, Jana Darling, and Elisa Joseph Anders


Tue 7/27 at 12 p.m. – How to Leverage Every Channel to Maximize Your Reach

If we learned anything from the last 16 months, it’s that the flexibility and reach potential of virtual is a value we can’t just leave on the table. Virtual events and virtual engagement blow through barriers to access, and the proof is in the numbers. Learn how to drive reach through smart marketing tactics and creating options for content consumption, boost engagement and demand generation for the onsite experience through pre-event campaigns and activations, create content for the virtual audience that also serves onsite activations so you don’t end up duplicating work or designing the same event twice, and maximize the potential for onsite interactivity and participation with programming that lets all audiences in on the action. 1 CMP credit. More info/register.

Host: Event MB

Presenter: Anthony Kennada, Chief Marketing Officer, Hopin


Tue 7/27 at 1 p.m. – Lead Like an Ally: Embracing Diversity and Inclusion in the Boardroom & Beyond

Learn how to build a plan using proven strategies to engage board members and foster an inclusive boardroom, collaboratively create and enhance diversity planning with leaders with unique perspectives and backgrounds, and apply actionable tools and techniques to facilitate meaningful discussions on diversity in your organization. More info/register.

Host: OnBoard

Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion, Julie Kratz,


Tue 7/27 at 2 p.m. – Hybrid Events People Actually Want to Attend: How to Craft a Compelling Experience That Engages Live and Virtual Audiences

Learn how to understand what your audience needs and how those needs vary between the in-person and virtual attendees, what virtual attendees expect from hybrid events in the post-pandemic world, the differences between a Creative Brief and a Technical Brief, and why each is critical to the success of your event, and the foundational elements of transforming your in-person event into a digital storytelling experience that drives authentic engagement. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Amy DeLouise, brand storyteller, content strategist, speaker, and author of multiple LinkedIn Learning courses
  • Michael Hoffman, CEO of Gather Voices

Wed 7/28 at 11 a.m. – Why Now’s the Best Time for Advocacy

The end of state sessions and the congressional recess traditionally bring a respite from intense legislative campaigns, giving advocacy pros a chance to focus on other important work that pays dividends when lawmakers are back in session. Whether it’s growing your list, establishing key relationships, building important stakeholder networks, or getting in front of state and federal lawmakers, learn how to strengthen your advocacy efforts during the summer slowdown. More info/register.

Host: FiscalNote


Wed 7/28 at 11 a.m. – Implementing Technology Solutions at your Association: Lessons Learned [Panel Discussion]

Description not available in time. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


Wed 7/28 at 1 p.m. – Elevating the F&B Experience

Learn how to adapt your F&B programs to the COVID-19 environment, and how to modify them as the pandemic wanes. Hear about the effects of COVID-19 health and safety modifications on the food and beverage experience, how to curate the food and beverage experience to address guests’ WITY (What’s Important to You) points, and how to take an innovate, nimble and holistic approach to the event experience. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Mary Cline, regional director of catering sales for Wolfgang Puck Catering


Wed 7/28 at 1 p.m. – Going Global: Catering to Audiences Around the World

In the new world of hybrid events, audiences are expanding to reach across the world. Hear about the correct tools to execute seamless global events. This panel will bring a wealth of knowledge on the future of global events and the technology that is powering it. More info/register.

Hosts: Kudo and BizBash

Presenters:

  • Rebecca Schuette, VP of Marketing, KUDO
  • Valerie Bihet, Owner, VIBE Agency
  • Melissa Park, Founder & CEO, Melissa Park Events
  • David Adler, Founder & Chairman, BizBash

Wed 7/28 at 2 p.m. – Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series)

Hear about an innovative video playbook based on real-world tactics proven to drive more non-dues revenue. Learn about digital marketing trends that are reshaping the future of non-dues revenue, why co-creating video content with your sponsors and members maximizes value, how to make your existing campaigns more successful by leveraging the power of video, and simple-to-execute ideas to deliver more value to your sponsors, your members, and your organization. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza / 100 Reviews

Presenter: Michael Hoffman, CEO of Gather Voices


Wed 7/28 at 2 p.m. – Virtual Onboarding: How to Communicate Expectations, Promote Company Culture and Create Connections

The benefits of remote work have opened up opportunities for many employees and their employers, including for associations. But the question remains: How do you connect and train with new employees virtually? Learn about the critical role of creating and protecting company culture during virtual onboarding, developing a plan to welcome new employees virtually, and defining what virtual onboarding looks like for your association. More info/register.

Host: Sidecar

Presenters:

  • Jonathan Carbin, Training Manager, Realtor.com
  • Lauren Caputo, Esq., Chief of Staff to the CEO, Turnaround Management Association
  • Sharon Kneebone, IOM, CAE, Executive Director for the National Society for Histiotechnology
  • Wade Koehler, CAE, owner, Forte Association Management Company

Wed 7/28 at 2 p.m. – How to Become a Superstar Webinar Presenter

Learn secrets for finding great webinar talent and best practices to make your existing presenters more engaging and your presentations more fun. Hear how to prepare for your webinar, directly engage your audience, and develop new formats to spice up your webinars. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Wed 7/28 at 3 p.m. – A Candid Discussion on Employment: We Can Work it Out—Together

For the first time, leaders from third-party meeting and event companies will come together to discuss employee-level employment updates, strategies for planners and suppliers who have been displaced during the COVID pandemic, how they are investing in social purpose to unlock opportunity in their workforces and communities, and stories of job displacement from across the industry including meeting professionals, CVB staff, and hotel and restaurant workers. More info/register.

Host: Event Leadership Institute

Presenters:

  • Jeff Guberman (facilitator), HMCC, CEO, McVeigh Global Meetings and Events
  • Tina Madden, Co-CEO, Meetings & Incentives Worldwide, Inc.
  • David Peckinpaugh, President, Maritz Global Events
  • Todd Taranto, President, Cadre, and Owner, Meetingjobs
  • Sebastien Tondeur, CEO, MCI Group

Wed 7/28 at 6:15 p.m. – Herstory: A Conversation with Executive Women about Gender Equality

We’re excited to welcome these diverse executive women whose story and expertise can inspire other women leaders and help move the needle for gender equality. More info/register.

Host: Center for Executive Excellence

Presenters:

  • Monica Davy (Moderator), SVP and Chief Culture, Diversity, and Inclusion Officer, Vizient
  • Alessandra Lezama, CEO, TOOTriS
  • Nupur Bhushan, General Manager, Australia & New Zealand, ResMed
  • Antonia Luna, Senior VP Branch Network & Support Services, California Coast Credit Union
  • MyMy Lu, Director, Diversity & Inclusion, Thermo Fisher

Thu 7/29 at 11 a.m. – How to Co-Create Powerful Video Stories with Your Members to Drive Authentic Engagement All Year Long

In our increasingly connected digital world, associations need to find new ways to cut through the noise and authentically engage their members. By inviting your member community to join in the conversation with your organization, you’ll co-create powerful video stories that enable you to acquire new members, secure more renewals, and build a stronger, more loyal community. Learn how leading organizations are leveraging user-generated content to drive more engagement than ever before. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Alexandra Bradley, Director of Communications and Engagement at the American College of Osteopathic Family Physicians
  • Michael Hoffman, CEO of Gather Voices

Thu 7/29 at 12 p.m. – Trends in Volunteer Engagement: Executive Management Dialogue

Even before the pandemic, trends in volunteerism were shifting. Now, organizations are exploring new ways to engage volunteers and establish mutually beneficial outcomes. Micro-volunteering, virtual volunteering and volunteers as community advocates are adding to, and in some cases, replacing, traditional committee roles and long-term commitments. Associations are also examining the lack of diversity within their volunteer structures and the possible barriers to entry that may exist. Join this dialogue to hear insights rethinking models of volunteerism and the trends towards maximizing engagement of this important strategic resource. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Megan Kuhman, CAE, senior manager of online communities, ASAE
  • Kristine Metter, CAE, president of Crystal Lake Partners
  • Artesha Moore, CAE, Vice President of Affiliation, Engagement, and Membership, American Geophysical Union

Thu 7/29 at 12 p.m. – Does Your Allyship Continue Beyond June?

Pride month has come to an end, but that doesn’t mean it’s time to hang up your allyship. Learn how to move past performative acts of allyship to show up for the LGBTQIA+ community year-round. More info/register.

Host: The Diversity Movement

Presenters:

  • Susie Silver, Senior Consultant, The Diversity Movement
  • Jake Rostovsky, MA, LMFT, LGBTQIA+ Diversity & Inclusion Training Consultant
  • Christine Cariño, Founder & Managing Partner, Conscious Thrive

Thu 7/29 at 12:30 p.m. – Data and Technology Transactions in a Digital Age: What Your Organization Needs to Know

When evaluating technology solutions, it is crucial to evaluate the contracts and licenses that are involved, especially the obligations and liabilities that may arise under these contracts with respect to third parties. Learn about common provisions and major legal issues in complex intellectual property contracts and data transactions, as well as the legal requirements that may apply to the use of personal and other proprietary data. More info/register.

Host: Venable LLP

Presenters:

  • Kelly DeMarchis Bastide, Partner, Venable LLP
  • Christopher Kim, Associate, Venable LLP

Thu 7/29 at 1:30 p.m. – The No BS Guide to Digital Transformation

Hear the findings from a new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Research clearly shows that the key to lasting and responsive digital transformation is intentionally focused culture change. Learn what makes association culture unique and how culture change impacts associations through the lens of an ever-evolving tech environment. Hear case studies of associations that have embraced digital transformation on behalf of their members and industries, and get details on the steps necessary to achieve true digital transformation in your association. More info/register.

Host: ReviewMyAMS

Presenters:

  • Elizabeth Weaver Engel, M.A., CAE, chief strategist, Spark Consulting
  • Maddie Grant, culture designer and digital strategist, Propel
  • Brad Dennison, director of content strategy, Healthcare Financial Management Association

Thu 7/29 at 3:30 p.m. – Craft the Perfect Member Journey to Keep Your Members Engaged

Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. This strategic exercise goes beyond intuitive navigation into creating an impressive user experience that is satisfying and brings the user to a higher place of knowledge. More info/register.

Host: Grype


Thu 7/29 at 4 p.m. – Mindful Networking with Julie Sciullo

Part of AWTC’s Mindful Networking Series, this is a small group setting for participatory conversations led by visionary leaders who will share knowledge but not deliver a formal presentation. Julie is CEO of Association Analytics, a SaaS company providing Acumen. She is an industry leader often spotlighted on podiums and podcasts. 0.5 CAE credit. More info/register.

Host: Association Women Technology Champions


Fri 7/30 at 4 p.m. – Writing as a Thought Leadership Strategy

Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Yet, many professionals don’t believe they have the time or expertise to write. Participate in a series of writing exercises to develop writing muscles that will help grow your business and career. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). More info/register—must join first before registering.

Host: Fridays@4

Presenter: Cathy Fyock, The Business Book Strategist


Tue 8/3 at 12 p.m. – Analytics 101 (Data Analytics Network)

More info/register.

Host: Association Analytics


Tue 8/3 at 3:30 p.m. – The No BS Guide to Digital Transformation

Digital transformation has been a hot topic for a decade, and yet associations still struggle to make it happen, to get beyond “digitizing” and truly “go digital.” Hear the findings from a new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Learn what makes association culture unique and how culture change particularly impacts associations—through the lens of an ever-evolving tech environment. 1.5 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Elizabeth Weaver Engel, M.A., CAE, chief strategist, Spark Consulting
  • Maddie Grant, culture designer and digital strategist, Propel

Wed 8/4 at 1 p.m. – Pitfalls and Planning for the RFP Process

The RFP process is there to help associations understand their needs and find the right partners to help them fill those needs. Learn about the red flags to watch out for, how not to ask dumb questions, and if you even need to issue an RFP in the first place. 1 CAE credit. More info/register.

Host: Altai Systems

Presenters:

  • Tammy Marko, PMP, Achurch Consulting
  • Beth Power, Altai Systems

Fri 8/6 at 12 p.m. – AI Now for Associations: Strategy – Where do I start?

Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. More info/register.

Host: AI Now for Associations


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo byTimothy Eberly via Unsplash

The weekly list of free educational events and resources for the association community…

dirt road through a thick forest - – inspiration for a weekly list of free educational events and resources for the association community

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Pseudo-science generational labels. I’ve written frequently over the years about generations but now, thanks to this open letter to the Pew Research Center from Professor Philip N. Cohen, I’m going to only talk about career stages and ages. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z.

Usability testing. Sometimes a topic starts to regularly pop up in my life. Suddenly, I see references to it in different places. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments.

Hybrid advocacy. At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy. He describes the state of advocacy now and shares advice for the successful implementation of a hybrid government advocacy model.

Young professionals. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation.

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. He features one aspect of noticing in each edition, an ice-breaking exercise and a curated selection of good reads.

Quick hits

  • How to create an editorial calendar that will streamline your content strategy. (Neil Patel)
  • Almost all LinkedIn user data has been scraped and is up for sale on the dark web. (Stu Sjouwerman, KnowBe4)
  • Why security awareness training should be required from Day 1 for new employees. (Lauren Patrick, eLearning Industry)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • Here’s a winner for the pressure cooker (cook for 90 minutes) or slow cooker: char siu pork roast, think Chinese-style pulled pork. I doubled the recipe and added several shakes of hot sauce to the marinade/sauce. On the side, a slaw made with green cabbage, carrot, red bell pepper, sweet onion and cilantro with a dressing of hoisin sauce, lime juice and grapeseed oil. We rolled up the char siu and slaw in flour tortillas.
  • Another night we had baked speckled sea trout with a topping of panko bread crumbs, parmesan and romano cheeses, fresh chervil, cayenne, onion powder and melted butter. Odd but tasty.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/16 at 12 p.m.* – Your Ultimate Guide to Hybrid Experiences, Abridged

A few months ago, MPI in partnership with Radisson Hotels engaged Brandt Krueger to rewrite the hybrid playbook we launched a decade ago with new knowledge, best practices, and methods for hosting events that connected two or more audience groups. We’ll showcase highlights from the playbook as well as a curated Q&A with Krueger that will enable you to find success in the hybrid events world. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Jessie States, CMP, CMM, MPI Academy Director, MPI
  • Brandt Krueger, Technical Producer, Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 7/16 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 7/16 at 1 p.m. – The No BS Guide to Digital Transformation

The research is clear: the key to lasting, responsive digital transformation is intentional and focused culture change. Still, associations struggle to get beyond “digitizing” and truly “go digital.” Hear some findings from the new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. More info/register.

Host: Propel

Presenters:

  • Elizabeth Weaver Engel, M.A., CAE, founder, Spark Consulting
  • Hugh Seaton, Head of Construction Technology Practice, Cimatri
  • Maddie Grant, founder, Propel

Fri 7/16 at 1 p.m. – Associations and The Business of Belonging

Join an insightful discussion on how you can unlock the true value of community-driven business. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. More info/register.

Host: Community by Association

Presenters:

  • David Spinks, Co-Founder, CMX
  • Tirza Austin, Manager, Online Community, American Society of Civil Engineers

Fri 7/16 at 4 p.m. – Getting the Most From Your ASAE Annual Meeting Experience

The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career. More info/register (must join first for free before registering).

Host: Fridays@4

Presenters:

  • Jennifer Baker, MSW, CAE, senior director, ASAE Business Services, Inc.
  • Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE

Mon 7/19 at 12 p.m. – A Fireside Chat about the Future of Virtual Events with ACE Virtual Events

Hear about the opportunity to build a different audience compared to in-person events, the ability to use different virtual event concepts, creating monetizing strategies, and learning to minimize logistic expenses by using virtual events. More info/register.

Host: Remo


Mon 7/19 at 1 p.m. – New CSE Position and Respecting Your Predecessor (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Victoria Elliott

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/20 at 6 a.m. – Designing for Change: Planning Successful Events When the Landscape is Constantly Shifting

Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. Learn how to design an event program that’s agile and includes a variety of experiences, adapt your plans without doubling your workload or breaking your budget, expand your options by complementing in-person events with online components, and maximize revenue through creative pricing and sponsorship models. More info/register.

Host: MemberWise

Presenter: Results Direct Mobile


Tue 7/20 at 11 a.m. – Hybrid Futures: How Peer Learning Can Bridge the Virtual/In-Person Audience Gap

Hear best practices in helping participants connect and learn from each other, gained from 10 years of collaborating with the top event professionals at PCMA, MPI, Adobe, Workday, Salesforce, Slack and more. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180


Tue 7/20 at 11 a.m. – How Unifying Your Data Expands Reach, Revenue, & Impact

Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Integrating and managing data from disparate sources, leveraging data to create better digital experiences, and using data to grow new revenue are difficult concepts to understand, much less implement. Hear how HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register.

Host: Silverchair

Presenters:

  • Steve Lieber, HIMSS
  • Jake Zarnegar, Hum / Silverchair

Tue 7/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 7/20 at 2 p.m. – The Joy of Hybrid: Secrets to Making a Hybrid Remote Office Work

While “hybrid” might sound like the perfect compromise between work from office (WFO) and work from home (WFH) models, a successful transition requires intentionality and an emphasis on equity in the work environment. Without an intentional approach to workplace transition, leaders risk instituting arbitrary reasons for either WFO or WFH policies. Employees will quickly see through their veneer and cry foul. To help leaders create hybrid-remote policies and procedures that are equitable, legal, and embrace an inclusive culture, we will share actionable tips and “secrets” to optimize your burgeoning hybrid workplace. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Rae Ann Johnson, Esq., legal advisor, Achurch Consulting


Wed 7/21 at 12 p.m. – Chapter Benchmarking Pep Rally

We’re having a pep rally because this year’s Chapter Benchmarking Study is going to look a little different and it’s a BIG deal. We’re striving to continue the conversation around how we can help make chapters a bigger, more strategic focus within the association industry and expand on what we’re hoping to gain as a component relations community. Since this study is different than previous years, we wanted to provide more context, get your thoughts on how we can better help you and your chapters, and also share how you can help us accomplish this community goal. We hope you can join us for this engaging discussion. More info/register.

Hosts: Billhighway and Mariner Management


Wed 7/21 at 1 p.m. – The Fun Starts Here: How to Amaze, Delight, and Engage Your Event Attendees

Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. More info/register.

Host: Socio


Wed 7/21 at 1 p.m. – The Future of Events: A Sneak Peek Into An Exclusive Industry Report

Hear preliminary insights that highlight the current state of the virtual and hybrid event industry along with some key findings in a survey that gained over 500 completions. Gain valuable findings into the virtual event industry and event industry as a whole that are not yet published anywhere else. Data such success metrics, the current state of the event industry, and the future of the event industry will be published in this sneak peek. More info/register.

Host: Remo

Presenters:

  • John Follett of Demand Metric
  • Hoyin Cheung, CEO, Remo

Wed 7/21 at 2 p.m. – Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing

Forget what you think you know about email marketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages. In this session, we’ll take a look at what’s directly impacting the way targeted audiences notice and process the email communications you’re sending. Drawing on data from successful email campaigns executed over the last 30 days, you’ll gain insight into specific B2B and B2C tactics that are working now. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Jay Schwedelson


Wed 7/21 at 2 p.m. – #RealTalk Dialogue Series | A Conversation on Ageism

We see it, we hear it, and we usually skip the conversation. Ageism is defined as prejudice or discrimination on the grounds of a person’s age. In this #RealTalk we will discuss ageism as it relates to the meetings industry and beyond. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Ashton Applewhite, Author, This Chair Rocks
  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau

Wed 7/21 at 2 p.m. – 7 Change Actions Webinar: Designing Experiences that Truly Connect and Engage

Join a discussion about the true meaning of engagement and ways we can thoughtfully and impactfully integrate experiences that connect and inspire. Learn why designing for engagement first can boost interaction, learning, and satisfaction more than programs packed with content—especially as you bridge the gap between in-person attendees and digital participants. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Sauer-Klein, Founder + CEO, Scaling Intimacy School of Experience Design


Thu 7/22 from 9 a.m. to 4 p.m. – Mobile App Demo Day

Join us for presentations from a limited number of industry partners that offer mobile apps. Mobile experts will be showcasing apps and sharing their knowledge with the association market. More info/register.

Host: ASAE


Thu 7/22 at 10 a.m. – Community Case Studies

Learn tips, tricks, and best practices from experienced community managers that have overcome the same challenges you’re faced with every day. Leave with new online community strategies and tactics and meet peers who are experiencing the successes and challenges of managing an online community. More info/register.

Host: The Community Roundtable


Thu 7/22 at 11 a.m. – Hybrid Events: The Next Big Challenge

Find out the questions to ask before planning the details of a hybrid event, and hear from those in the thick of it who will share what they are thinking about and how they have started to resolve some of the challenges for their events. More info/register.

Host: Society Street


Thu 7/22 at 11:30 a.m. – The Story of Lost Members: How to Reach and Re-Engage Lapsed Members Where They Are Today

Learn how to improve retention rates by understanding why members lapse, understand behaviors that could be sabotaging your retention rates, and develop strategies for a win-back campaign that can immediately be implemented. CAE credit. More info/register.

Host: Your Membership

Presenter: Tirrah Switzer, Senior Product Marketing Manager


Thu 7/22 at 1 p.m. – A Year-Round Event Strategy: The Key to Community Building

Learn how to create the perfect combination of virtual, hybrid, and in-person events that nurture relationships throughout the year. We’re bringing together association leaders and event organizers from global associations to reveal their event strategies so that you can learn how to take an omnichannel approach to deliver “everywhere experiences,” identify the right kind of events specific to your audience and goals, and drive ROI for the larger ecosystem of suppliers, sponsors, and exhibitors. More info/register.

Host: Airmeet

Presenters:

  • Oscar Cerezales, Chief Strategy Officer, MCI Group
  • Lee Gimpel, founder, Better Meetings

Thu 7/22 at 2 p.m. – 3 Must-Haves for Your Post-Pandemic Event Strategy

For the first time in over a year, the idea of returning to in-person events actually seems possible. This comeback will require meticulous planning. Learn how to define your COVID-19 safety protocol, communicate safety measures to attendees, and evaluate event venues in a post-pandemic era. More info/register.

Host: Splash

Presenters:

  • Neha Prasad, Founder & President, ANP Safety Consulting
  • Bryan Stacy, Founder & CEO, Valheala
  • Camille White-Stern, Communications Manager, Splash
  • Rebecca Miller, Director, Marketing & Comms, Splash

Fri 7/23 at 4 p.m. – The Importance of Cultural Competence in the Workplace

Cultural competence is the ability to understand and interact effectively with people from other cultures. It is a life-long journey of learning and enlightenment. When individuals seek to better understand and effectively interact with cultural differences, the workplace can become more effective, efficient and enjoyable. Hear how to become a more culturally competent association professional. More info/register (must join before registering).

Host: Fridays@4

Presenter: Dr. Randy Whetstone, Jr., Clinical Assistant Professor at the University of Louisville


Tue 7/27 at 11 a.m. – Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement

Description not available. 1.5 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenter: Julie Sciullo, CEO, Association Analytics


Wed 7/28 at 2 p.m. – Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series)

Hear about an innovative video playbook based on real-world tactics proven to drive more non-dues revenue. Learn about digital marketing trends that are reshaping the future of non-dues revenue, why co-creating video content with your sponsors and members maximizes value, how to make your existing campaigns more successful by leveraging the power of video, and simple-to-execute ideas to deliver more value to your sponsors, your members, and your organization. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza / 100 Reviews

Presenter: Michael Hoffman, CEO of Gather Voices


Thu 7/29 at 12 p.m. – Trends in Volunteer Engagement: Executive Management Dialogue

Even before the pandemic, trends in volunteerism were shifting. Now, organizations are exploring new ways to engage volunteers and establish mutually beneficial outcomes. Micro-volunteering, virtual volunteering and volunteers as community advocates are adding to, and in some cases, replacing, traditional committee roles and long-term commitments. Associations are also examining the lack of diversity within their volunteer structures and the possible barriers to entry that may exist. Join this dialogue to hear insights rethinking models of volunteerism and the trends towards maximizing engagement of this important strategic resource. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Megan Kuhman, CAE, senior manager of online communities, ASAE
  • Kristine Metter, CAE, president of Crystal Lake Partners
  • Artesha Moore, CAE, Vice President of Affiliation, Engagement, and Membership, American Geophysical Union

Thu 7/29 at 4 p.m. – Mindful Networking with Julie Sciullo

Part of AWTC’s Mindful Networking Series, this is a small group setting for participatory conversations led by visionary leaders who will share knowledge but not deliver a formal presentation. Julie is CEO of Association Analytics, a SaaS company providing Acumen. She is an industry leader often spotlighted on podiums and podcasts. 0.5 CAE credit. More info/register.

Host: Association Women Technology Champtions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Yasin Küçükdişli via Unsplash

The weekly list of free educational events and resources for the association community…

spider web in the rain – inspiration for a weekly list of free educational events and resources for the association community

Training programs. The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. WBT Systems has found, however, several examples of associations that offer frontline training programs for individuals and companies, and they think your association should get in on the game.

Order and change. Charlene Li believes you need order to create change—not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. They do so by investing intentionally in a strong foundation—structure, policies, and rituals—that can weather change without crumbling or cracking.” Makes more sense now.

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. One invited early-career professionals to the table and actually acted upon their suggestion to use Slack as a networking platform. Other advice: do fewer things better and never go back to what it was—only move forward.

Digital networking. At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. She describes the different tactics developed and practiced by Amanda Kaiser and Arianna Rehak during the 2021 Virtual Networking Incubator.

Office myth. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. File this one away in your “make a case for remote work” file.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • You can always count on a Molly Stevens recipe, so I’ve turned to her braised monkfish with cherry tomatoes and basil a few times. On this occasion, I made it with only one pound of almaco jack, subbed bacon for pancetta and added chopped red onion. Scrumptious. On the side, roasted baby potatoes with rosemary and garlic, and roasted broccoli with garlic, parmesan and lemon zest.
  • I didn’t feel like going to the store one day. I had three varieties of summer squash from the CSA in the frig, and raided the cupboard, freezer and herb garden to make spaghetti with canned clams, Portuguese chourico, squash, onion, garlic, fresh corn, parsley, basil, oregano and hot red pepper flakes. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Would fresh clams be better? Of course, but canned do just fine in a pinch.
  • A few years ago, on a visit to my aunt in Rhode Island, I was inspired by the bean salad she made, so I developed my own recipe with additional inspiration from Our State It’s been a Fourth of July tradition ever since—a tradition made even more meaningful because the Fourth is my aunt’s birthday. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/9 at 12 p.m.* – Strategy First, Software Next

Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. More info/register.

Host: AI Now for Associations

*All times are Eastern Daylight Time unless otherwise noted.


Fri 7/9 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 7/9 at 1 p.m. – Improve Your Email Engagement with a Conversational Email Strategy

Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. More info/register.

Host: American Marketing Association

Presenter: Drift’s Sr. Director of Demand Generation Charm Bianchini


Fri 7/9 at 4 p.m. – Play to Win: Developing Your Political Intelligence

It’s no longer enough for leaders to have just IQ and EQ. These days, successful leaders must also have political intelligence (PQ). Find out what would change if you managed workplace politics with a new PQ mindset, and how to approach workplace challenges with a “how do I want to play this?” approach. Learn about the six behaviors that chip away at organizations and how to address them, and the play-to-win strategy to strengthen your PQ muscle. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP


Mon 7/12 at 1 p.m. – Regular Wellness series with Fern Carbonell (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 7/12 at 2 p.m. – Appropriations 2021: Where Do We Go From Here

As the world heals from a global pandemic, the twelve House committees, and their subcommittees, are about to start racing toward an October deadline to decide spending levels across the government. So much focus lately has been on infrastructure, health care and defense, but where will the money ultimately go? Hear CQ Roll Call journalists discuss potential appropriations decisions and what they could mean for your organization. More info/register.

Host: FiscalNote


Tue 7/13 at 1 p.m. – Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment

The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. With that big of a cultural shift, associations have no choice but to adapt their engagement strategies to stay relevant in 2021. The panel will discuss societal observations, new engagement tools and tactics, updated association business models, and how data can help us make sense of this all. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters:

  • Ryan Costello, Chief Strategy Officer, MemberSuite
  • Julie Sciullo, CEO, Association Analytics
  • Greg Melia, CAE, CEO, Customer Experience Professionals Association

Tue 7/13 at 1 p.m. – How to Breakthrough to New Audiences Using Virtual Events

Are you looking for ways to increase your interactions and engagement through online events? Hear helpful tips and tricks on how you can reach new audiences through virtual events. More info/register.

Host: Remo

Presenter: Kevin Green, CEO of iBreakthrough


Tue 7/13 at 2 p.m. – 3 Features to Look for in an Online Community Platform as an Association

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Benjamin Muscolino, President & CEO, Breezio


Wed 7/14 at 12 p.m. – Emails That Don’t Creep But Get You…Like Really Really Get You

Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. It’s the underlying principle of Inbound Marketing. How do you personalize a digital experience across multiple channels that doesn’t come off as creepy or stalkerish? It starts with data, but association marketers need to be selective with the data they choose and map it to programming and content. Better yet, they need a continuous feedback loop to keep the content personalized and relevant based on what their audiences consume. Learn how you can create a hyper-personalized email experience without needing a staff of 10 to pull it off. More info/register.

Host: HighRoad Solutions

Presenters: Maneesha Manges, Director of Services, Kim Cregan, Strategic Account Manager, and Chris Park, Development Manager, HighRoad Solutions


Wed 7/14 at 12 p.m. – The Science of Meetings & Events Series: Nature of Space – An Ecosystem for Event Success

Using the recently released “Nature of Space” whitepaper by IMEX, we will use a neuroscience lens to explore the lessons from nature to help build an event that helps our attendees have a healthier, happier, and more meaningful event experience. Discover how adapting nature’s best lessons can help create a successful event. Explore ways to leverage lighting and environmental features to inspire innovation. Learn how patterns and shapes found in nature can accelerate and strengthen connections and community. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Janet Sperstad, Facility Director, Meeting and Event Management, Madison College


Wed 7/14 at 12:30 p.m. – Supercharge Your Hybrid Event with an Event Community

As organizations begin to stage hybrid and return to in-person events, one thing is clear, the desire to connect is stronger than ever. Learn how to build event communities to increase satisfaction and retention, create additional revenue opportunities and drive higher attendance to your hybrid events. 1 CAE/CEM credit. More info/register.

Host: Personify

Presenter: Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify


Wed 7/14 at 1 p.m. – Pragmatic Usability Testing Workshop: How to Easily Improve Your Digital Properties

Walk a mile in your member’s shoes. Gain insights and tear down the biggest barriers with digital properties such as your website, member communities, credentialing paths, member surveys, platforms, or any other online member interaction point. Learn how the basics of implementing usability testing can improve your member’s experiences and interactions with your association. More info/register.

Hosts: Altai Systems and Ellipsis Partners

Presenter: Moira Edwards, founder, Ellipsis Partners


Wed 7/14 at 1 p.m. – The New Live Engagement Program: Virtual is Here to Stay

Although most of us missed our in-person meetings, we discovered some advantages of virtual events like extended reach and accessibility. This has unlocked new opportunities for organizations to build valuable relationships with their customers, prospects, and other constituents through live events- both virtual and in-person. Hear tips and best practices on how to improve your virtual event channel so you can deliver great virtual events that your attendees will love. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Julie Haddix, Senior Director, Industry Solutions for Cvent


Wed 7/14 at 2 p.m. – The Race for Relevance in Post-Pandemic Times

Years before COVID-19, time pressures, higher member expectations, increased member diversity, differing generational values and accelerated advances in technology challenged the relevance of traditional association structures and practices. The pandemic acted as a powerful accelerant to these changes, forcing association leaders to think differently and reinforcing the need for real change. Hear association execs share their experiences creating more intentional approaches to governance, rethinking the scope of their programs and services, and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host/presenter: Mary Byers, CAE, CSP, former association executive, consultant, professional speaker, and association advisor

Presenters:

  • Harrison Coerver, president of Harrison Coerver & Associates
  • Mark Dorsey, CAE, FASAE, CEO of the Construction Specifications Institute
  • Karen Silberman, CAE, Executive Vice President of the American Chiropractic Association
  • Len Toenjes, CAE, President of AGC of Missouri

Wed 7/14 at 2 p.m. – What’s New in Association Meetings? Everything.

As Covid restrictions ease and large, maskless meetings become feasible, what’s next for association meetings? To move forward effectively, we need to rethink nearly everything about the structure of membership organizations and how they serve their constituents. In this Q&A-style session, hear about planning, partnerships, programs, and how to pay for it all. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Gregg Talley, FASAE, CAE, president and CEO of Talley Management Group
  • Loren Edelstein, Vice President, Content Director, Northstar Meetings Group

Wed 7/14 at 3 p.m. – Beyond the New Normal, Part 2: Implementing Work Anywhere Future for Associations

In the second installment of Beyond the New Normal, we’ll be checking in to see how associations are implementing changes to create the Work Anywhere Era for their organizations. After a panel discussion, we’ll go into breakout rooms for a deeper exploration into implementing different facets of the Work Anywhere Era (e.g., technology, human resources, physical space, leadership, engagement, etc.). 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
  • Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
  • KiKi L’Italien, Chief Executive Officer, Association Chat
  • Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
  • Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
  • Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

Wed 7/14 at 3 p.m. – How to Use Data to Create Relevant Content

Learn how to discover your top trending topics by analyzing member engagement data, as well as expressed and implicit interests; targeted interests and needs for different member segments based on demographics and engagement behaviors; potential volunteers by drilling down into your most active members; and speakers for events and webinars by identifying community influencers and thought leaders. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, Vice President of Sales, Association Analytics


Wed 7/14 at 3 p.m. – Dirty Data: Understanding the Hidden Costs for Associations—and How to Prepare for a Clean-up Effort

In this session we will explore data hygiene: why it is important for operational and staffing efficiency, how to organize your team and create a data cleanup plan, and discuss some modern approaches to addressing data cleanup using automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Brittany Carter, President, Association TRENDS
  • Lisa Stahl, Data Project Manager, Columbia Books & Information Services

Wed 7/14 at 3 p.m. – Your New Venue Sourcing Strategy: The New Legal Landscape for Event Contracts

In part two of our two-part webinar series, we will look at new considerations for contracts and legal issues planners need to be aware of while negotiating to protect their organizations. What should you be asking for in terms of cancellation, attrition, and other ways to share the risk with venues? Do force majeure clauses apply to COVID-related cancellations? More info/register.

Host: Event Leadership Institute

Presenters:

  • Joshua L. Grimes, Esq., Grimes Law Offices
  • Joan Eisenstodt, Eisenstodt Associates
  • Tammy Kockaya, CMP, CMM

Wed 7/14 at 3 p.m. – Events. Reimagined.

Let’s reimagine events together and learn how to solve some of the most pressing problems that event professionals face. Get help solving three challenges for planners: profit, engagement, and tech knowledge. More info/register.

Host: Hubilo


Wed 7/14 at 3 p.m. – Your Guide to a Seamless Online Event

This workshop is designed to give an overview of how to host a great online event. We will be covering tips on how to use and implement your platform into your organization as well as how to engage attendees. Attendees will gain an understanding of what support they will need internally or externally to run a seamless online event. More info/register.

Host: Nonprofit Learning Lab


Thu 7/15 at 11 a.m. – How To Do Hybrid: Practical Tips for Delivering Successful Events

Join us for insights on designing hybrid events and leveraging technology to deliver personalized experiences that resonate with your attendees and sponsors – whether they’re online or on-site. Learn how to successfully transition from online to hybrid events, deliver superior experiences for attendees and sponsors, choose the right technology to deliver your events (regardless of budget), and ensure ROI for your organization. More info/register.

Host: Results Direct

Presenters:

  • Katie Atkinson, President & CEO, Results Direct | RD Mobile
  • Jeanette Brown, Sr. Director, Strategic Marketing & Communications, America’s Blood Centers
  • Michelle Dickinson, Marketing & Communications Coordinator, Virginia Assisted Living Association
  • Brian James, Assistant VP, Conference Operations, National Association of Manufacturers

Thu 7/15 at 11 a.m. – How to (Really) Engage Members for Short-Term Success & Long-Term Survival

Learn how to attract more members, keep members longer – and at lower cost, increase member satisfaction, improve member meetings and conferences to drive retention, add or change programs to address real member needs, decrease acquisition and maintenance costs to retain members, and build self-sustaining membership communities. More info/register.

Host: Lee Gimpel, Better Meetings

Presenters:

  • Lee Gimpel, Better Meetings
  • Nick Beadleston, founding partner, Good Impacts

Thu 7/15 at 11 a.m. – Talent Generation: Getting Members Ready for the Future of Work

Future workforce is a hot-button issue in many industries. The lack of incoming talent, coupled with a wave of approaching retirements, and gaps between education preparedness and industry needs, have long been predicted as urgent workforce needs. Hear from the associations prioritizing workforce development, job creation, and partnerships with youth and education to better prepare their industries for the future of work. More info/register.

Host: Sarah Sladek and Company, Save The Associations


Thu 7/15 at 11 a.m. – How to Choose the Right Technology for Your Hybrid Event

When it comes to planning your next (or first) hybrid event, it all starts with choosing the right technology partner. How will you seamlessly blend the in-person and digital channels? Learn how to choose the right technology and production services in light of emerging best practices. Hear about the latest cutting-edge event technology that allows you to redesign the shared experience and deliver creative, consistent, and measurable experiences for attendees. More info/register.

Host: Virtual Events Institute

Presenters: Ben Chodor and Dan Lotzof of Intrado Digital Media LIVE


Thu 7/15 at 12 p.m. – Are Grasstops Networks an Advantageous & Crucial Advocacy Strategy?

As the COVID-19 pandemic subsides, it’s tempting for associations to resume depending solely on staff-driven methods in pursuing their legislative priorities. Learn how grasstops have proven beneficial in different association settings and hear ideas for identifying and cultivating your own network of key contacts. More info/register.

Host: ASAE’s Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Maria D. Matthews, CAE, Director, Policy & Advocacy, New Classrooms
  • Kimberly A. Jones, Esq., CAE, Executive Vice President, Council for Opportunity in Education
  • Oyango A. Snell, Esq., CAE, ‎Senior Vice President, General Counsel & Corporate Secretary, ‎Western States Petroleum Association
  • David M. Lusk, Founder & CEO, Key Advocacy

Thu 7/15 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 7/15 at 1 p.m. – AMS Selection in a Post-Pandemic Era

Learn how to approach AMS selection in a post-pandemic world, from consideration to launch and beyond, based on member research and the many lessons learned this past year. 0.5 CAE credit. More info/register.

Host: Nimble AMS

Presenter: Tirrah Switzer, Association Advocate, Nimble AMS


Thu 7/15 at 1 p.m. – Leading the Hybrid Workplace: Real-World Challenges

Leading and developing a hybrid workplace―one that is constantly changing―requires new strategies to succeed. How will you bridge the cultural schism, create equity, and sustain the gains of a distributed workforce? A remote work expert, HR executive, and strategic consultant will share transition insights to leading a hybrid workplace and the culture shift that is required for success. Hear actionable tactics and strategies for managing the workforce of today featuring a real-world case study. More info/register.

Host: Allen Interactions

Presenters:

  • Christina Coidakis-Barss, HR, learning and organizational change expert
  • Deborah Smith Cook, strategist and team performance coach 
  • Deborah Southerington, Vice President of HR at The MetroHealth System

Thu 7/15 at 2 p.m. – Thriving During a Pandemic, Thanks to Tech

How did the National Association of Episcopal Schools (NAES) manage to not just survive, but thrive, during the COVID-19 pandemic? How were they able to deepen their members’ involvement with the organization during this difficult time? Learn what the NAES staff did to serve members, how they struggled, how technology was critical to their success, and how they tied all of their offerings together through their membership database. More info/register.

Hosts: 100 Reviews and Matrix Group

Presenters:

  • Jonathan Cooper, Communications Manager at NAES
  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Teri Carden, founder of 100 Reviews and ReviewMyAMS

Thu 7/15 at 2 p.m. – The CIO Hour: PCI in July

Processing credit cards means you need to manage PCI compliance. Learn about the latest in PCI requirements and how a modern payment processor can help with this critical function. We’ll also discuss how Finance and IT departments can work together to lower costs and increase security in the online purchase process. More info/register

Host:  501Works

Presenters: 

  • Christian Fadel, CFO, Affinipay
  • James Marquis, Chief Information Officer, 501Works

Thu 7/15 at 2 p.m. – Innovation in a Hurry

Learn how and where to start with Agile principles and Lean Innovation Principles (combining the Design Thinking and Lean Startup frameworks). More info/register.

Host: Fonteva

Presenter: Guillermo Ortiz de Zárate, Chief Innovation & Information Officer at NCARB, and President at Lineup


Thu 7/15 at 2 p.m. – Event Talk Live: The Future of Hybrid Events

We’ll present the results of our survey, The Future of Hybrid, and ask event experts their thoughts on what hybrid events will look like moving forward. More info/register.

Host: Accelevents

Presenters:

  • Melinda Burdette, MPI
  • Kate Patay, Patay Consulting

Thu 7/15 at 8 p.m. – Talent Generation: Getting Members Ready for the Future of Work

Future workforce is a hot-button issue in many industries. The lack of incoming talent, coupled with a wave of approaching retirements, and gaps between education preparedness and industry needs, have long been predicted as urgent workforce needs. Hear from the associations prioritizing workforce development, job creation, and partnerships with youth and education to better prepare their industries for the future of work. More info/register.

Host: Sarah Sladek and Company, Save The Associations


Fri 7/16 at 12 p.m. – Your Ultimate Guide to Hybrid Experiences, Abridged

A few months ago, MPI in partnership with Radisson Hotels engaged Brandt Krueger to rewrite the hybrid playbook we launched a decade ago with new knowledge, best practices, and methods for hosting events that connected two or more audience groups. We’ll showcase highlights from the playbook as well as a curated Q&A with Krueger that will enable you to find success in the hybrid events world. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Jessie States, CMP, CMM, MPI Academy Director, MPI
  • Brandt Krueger, Technical Producer, Event Technology Consulting

Fri 7/16 at 1 p.m. – The No BS Guide to Digital Transformation

The research is clear: the key to lasting, responsive digital transformation is intentional and focused culture change. Still, associations struggle to get beyond “digitizing” and truly “go digital.” Hear some of the findings from the new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. More info/register.

Host: Propel

Presenters:

  • Elizabeth Weaver Engel, M.A., CAE, founder, Spark Consulting
  • Hugh Seaton, Head of Construction Technology Practice, Cimatri
  • Maddie Grant, founder, Propel

Fri 7/16 at 1 p.m. – Associations and The Business of Belonging

Join an insightful discussion on how you can unlock the true value of community-driven business. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. More info/register.

Host: Community by Association

Presenters:

  • David Spinks, Co-Founder, CMX
  • Tirza Austin, Manager, Online Community, American Society of Civil Engineers

Fri 7/16 at 4 p.m. – Getting the Most From Your ASAE Annual Meeting Experience

The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career. More info/register (must join first for free before registering).

Host: Fridays@4

Presenters:

  • Jennifer Baker, MSW, CAE, senior director, ASAE Business Services, Inc.
  • Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE

Tue 7/20 at 2 p.m. – The Joy of Hybrid: Secrets to Making a Hybrid Remote Office Work

While “hybrid” might sound like the perfect compromise between work from office (WFO) and work from home (WFH) models, a successful transition requires intentionality and an emphasis on equity in the work environment. Without an intentional approach to workplace transition, leaders risk instituting arbitrary reasons for either WFO or WFH policies. Employees will quickly see through their veneer and cry foul. To help leaders create hybrid-remote policies and procedures that are equitable, legal, and embrace an inclusive culture, we will share actionable tips and “secrets” to optimize your burgeoning hybrid workplace. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Rae Ann Johnson, Esq., legal advisor, Achurch Consulting


Wed 7/21 at 12 p.m. – Chapter Benchmarking Pep Rally

We’re having a pep rally because this year’s Chapter Benchmarking Study is going to look a little different and it’s a BIG deal. We’re striving to continue the conversation around how we can help make chapters a bigger, more strategic focus within the association industry and expand on what we’re hoping to gain as a component relations community. Since this study is different than previous years, we wanted to provide more context, get your thoughts on how we can better help you and your chapters, and also share how you can help us accomplish this community goal. We hope you can join us for this engaging discussion. More info/register.

Hosts: Billhighway and Mariner Management


Wed 7/21 at 2 p.m. – Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing

Forget what you think you know about email marketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages. In this session, we’ll take a look at what’s directly impacting the way targeted audiences notice and process the email communications you’re sending. Drawing on data from successful email campaigns executed over the last 30 days, you’ll gain insight into specific B2B and B2C tactics that are working now. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Jay Schwedelson


Thu 7/22 from 9 a.m. to 4 p.m. – Mobile App Demo Day

Join us for presentations from a limited number of industry partners that offer mobile apps. Mobile experts will be showcasing apps and sharing their knowledge with the association market. More info/register.

Host: ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday morning.


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Creative Commons photo by Olivier Darbonville via Unsplash

The weekly list of free educational events and resources for the association community…

brown bunny in the ivy – inspiration for a weekly list of free educational events and resources for the association community

Peer advisory groups. When I worked at NAHB, I always thought the Builder 20 clubs were such a great idea. WBT Systems does too. This week, they discuss peer advisory groups for association members who want to learn from and with each other. They explain how these groups work and why your association may want to consider offering them.

Volunteer fatigue. I’ve been hearing lots of stories about volunteer fatigue lately—a dangerous trend for associations and chapters. MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full.

Supplier members. The Vendor Value Manifesto is a must-read for association and event professionals who have anything to do with sponsorship, exhibitions and education. It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them?

Hybrid events. Don Neal of 360 Live Media shares good advice at PCMA Convene about digital and in-person events. He also says there is no such thing as a hybrid event; there are digital events and in-person events. I can’t imagine any benefit to simultaneous digital and in-person events. Focus your attention on one audience at a time. Do you really think attendees on site care much about virtual attendees or vice versa? I doubt it.

Data cleanup. Wes Trochlil suggests how to tackle a big data cleanup project—one bite at a time. I needed to hear this advice again, but not for cleaning data. Thankfully, those days are behind me, although still very much in my memory.

The meaning of work. Stowe Boyd’s post is titled: The Ideal Worker Is All Work, All The Time: Is ‘Love Your Work’ Just Propaganda? Oh boy. His post will have you reflecting upon your attitude toward work and your expectations for how your employees should work. Happy Friday!

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • I could eat this one all week: Pressure Cooker Spicy Korean Pork Shoulder aka Korean pulled pork or Korean barbecue. You can make this in a crockpot or low and slow in the oven. Damn, it’s good. Crazy good. It’s a NY Times recipe so if you can’t get at it, email me and I’ll send you my Word doc version—warning, I double the sauce.
  • I felt like shrimp-stuffed flounder but I was too lazy to peel and devein shrimp and had white grunt in the frig, not flounder. Instead, I mixed spinach (thawed and squeezed package of frozen), softened cream cheese, parmesan, fresh oregano and basil, garlic powder, panko breadcrumbs and melted butter, spread it out over a bunch of white grunt fillets and baked until the topping was slightly browned. Not as fancy as my shrimp-stuffed dreams but really good.
  • Another night, a simpler dish: baked black sea bass fillets topped with chervil, Japanese 7-spice and melted butter.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/2 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Mon 7/5 at 1 p.m. – Mergers & Acquisitions (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Michael Butera, President and CEO, Association ActiVision

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/6 at 12 p.m. – Data Analytics Network “Office Hours”

For the first time ever, our Data Analytics Network planning team will be hosting an “office hours” style webinar covering topics of interest from our series registrants. Choose your own adventure: Visualizing Data with Christin Berry, Culture & Adoption with Jamie Paulsen, or Date Hygiene/Management with Jennifer Richards. Each session leader will explore the topic with attendees, moderate discussions and answer any questions you have. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Christin Berry, VP of Business Analytics & Data Services, ASAE
  • Jamie Paulsen, Director of Business Analytics, CASE
  • Jennifer Richards, Director of Membership, AAAE

Wed 7/7 from 11 a.m. to 4 p.m. – Evolve Homecoming: The Big Industry Comeback

Learn the practical logistics of going hybrid and building communities. Hear expert insight on hybrid event design. Discover everything you need to know about going back to in-person safely. Network and learn from a global community of 13,000+ eventprofs. More info/register.

Host: Swapcard


Wed 7/7 at 12 p.m. – Succeed in Challenging Times by Being Negotiation Ready

Learn the first three steps in a practical, easy-to-implement approach for negotiating with clients, contractors, staff, vendors, and even friends or family, and find out how to adopt a positive negotiation mindset. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Susan Borke


Wed 7/7 at 12 p.m. – Re-Engage Virtual: Planning the Event of Tomorrow

Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? How to Use Creative Solutions to Engage Attendees; How to Become a Better Speaker/Moderator. More info/register.

Host: Airmeet


Wed 7/7 at 8 p.m. – Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen

Your virtual meetings need to be dynamic, engaging, and just packed full of amazingness. Want to know what you need to do to engage in virtual meetings? Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. More info/register.

Host: Planners on Purpose


Thu 7/8 from 11 a.m. to 4 p.m. – Evolve Homecoming: The Big Industry Comeback

Learn the practical logistics of going hybrid and building communities. Hear expert insight on hybrid event design. Discover everything you need to know about going back to in-person safely. Network and learn from a global community of 13,000+ eventprofs. More info/register.

Host: Swapcard


Thu 7/8 at 12 p.m. – Community Book Club: The Art of Gathering

We’ll read Priya Parker’s incredible book The Art of Gathering and then watch her in conversation with Gali Kling Schnieder, SAP. The first 100 registrants will get a FREE digital copy of the book. More info/register.

Host: The Community Roundtable


Thu 7/8 at 2 p.m. – Selecting a Cloud System – A Guide for Association Executives

Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association. We’ll guide you through all aspects of the cloud system selection process including: Cloud 101; the procurement process when considering a cloud system; how to ensure your business strategy drives your technology investments; the real costs of pay-by-the-month cloud systems—customizations, integrations, and upgrades; where accounting fits in the mix; common questions and concerns about moving to the cloud—including security, data storage, training, support and implementation; and what you should be looking out for and what you should be asking vendors. More info/register.

Host: Advanced Solutions International (ASI)


Thu 7/8 at 2 p.m. – Creating your Content Stream—from Marketing to Sales to Programs

Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Learn how to determine the content that’s going to serve each of your personas and ensure minimal overlap as you seek to move marketing leads to sales leads, sales leads to conversions, and conversions to ever deeper engagement with your organization. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Aimee Pagano, HighRoad Solutions


Thu 7/8 at 3 p.m. – Community Case Studies

Learn tips, tricks, and best practices from experienced community managers that have overcome the same challenges you’re faced with every day. Leave with new online community strategies and tactics and meet peers who are experiencing the successes and challenges of managing an online community. More info/register.

Host: The Community Roundtable


Fri 7/9 at 12 p.m. – Strategy First, Software Next

Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a 3-part series—the first will be “Strategy First, Software Next”. We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. More info/register.

Host: AI Now for Associations


Fri 7/9 at 1 p.m. – Improve Your Email Engagement with a Conversational Email Strategy

Learn how to turn your static emails conversational. Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. More info/register.

Host: American Marketing Association

Presenter: Drift’s Sr. Director of Demand Generation Charm Bianchini


Fri 7/9 at 4 p.m. – Play to Win: Developing Your Political Intelligence

It’s no longer enough for leaders to have just IQ and EQ. These days, successful leaders must also have political intelligence (PQ). Find out what would change if you managed workplace politics with a new PQ mindset, and how to approach workplace challenges with a “how do I want to play this?” approach. Learn about the six behaviors that chip away at organizations and how to address them, and the play-to-win strategy to strengthen your PQ muscle. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP


Tue 7/13 at 1 p.m. – Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment

The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. With that big of a cultural shift, associations have no choice but to adapt their engagement strategies to stay relevant in 2021. The panel will discuss societal observations, new engagement tools and tactics, updated association business models, and how data can help us make sense of this all. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters:

  • Ryan Costello, Chief Strategy Officer, MemberSuite
  • Julie Sciullo, CEO, Association Analytics
  • Greg Melia, CAE, CEO, Customer Experience Professionals Association

Wed 7/14 at 12 p.m. – Emails That Don’t Creep But Get You…Like Really Really Get You

Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. It’s the underlying principle of Inbound Marketing. How do you personalize a digital experience across multiple channels that doesn’t come off as creepy or stalkerish? It starts with data, but association marketers need to be selective with the data they choose and map it to programming and content. Better yet, they need a continuous feedback loop to keep the content personalized and relevant based on what their audiences consume. Learn how you can create a hyper-personalized email experience without needing a staff of 10 to pull it off. More info/register.

Host: HighRoad Solutions

Presenters: Maneesha Manges, Director of Services, Kim Cregan, Strategic Account Manager, and Chris Park, Development Manager, HighRoad Solutions


Wed 7/14 at 2 p.m. – The Race for Relevance in Post-Pandemic Times

Years before COVID-19, time pressures, higher member expectations, increased member diversity, differing generational values and accelerated advances in technology challenged the relevance of traditional association structures and practices. The pandemic acted as a powerful accelerant to these changes, forcing association leaders to think differently and reinforcing the need for real change. Hear association execs share their experiences creating more intentional approaches to governance; rethinking the scope of their programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host/presenter: Mary Byers, CAE, CSP, former association executive, consultant, professional speaker, and association advisor

Presenters:

  • Harrison Coerver, president of Harrison Coerver & Associates
  • Mark Dorsey, CAE, FASAE, CEO of the Construction Specifications Institute
  • Karen Silberman, CAE, Executive Vice President of the American Chiropractic Association
  • Len Toenjes, CAE, President of AGC of Missouri

Wed 7/14 at 3 p.m. – Beyond the New Normal, Part 2: Implementing Work Anywhere Future for Associations

In the second installment of Beyond the New Normal, we’ll be checking in to see how associations are implementing changes to create the Work Anywhere Era for their organizations. After a panel discussion, we’ll go into breakout rooms for a deeper exploration into implementing different facets of the Work Anywhere Era (e.g., technology, human resources, physical space, leadership, engagement, etc.). 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
  • Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
  • KiKi L’Italien, Chief Executive Officer, Association Chat
  • Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
  • Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
  • Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

Wed 7/14 at 3 p.m. – How to Use Data to Create Relevant Content

Learn how to discover your top trending topics by analyzing member engagement data, as well as expressed and implicit interests; targeted interests and needs for different member segments based on demographics and engagement behaviors; potential volunteers by drilling down into your most active members; and speakers for events and webinars by identifying community influencers and thought leaders. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, Vice President of Sales, Association Analytics


Thu 7/15 at 11 a.m. – How To Do Hybrid: Practical Tips for Delivering Successful Events

Join us for insights on designing hybrid events and leveraging technology to deliver personalized experiences that resonate with your attendees and sponsors – whether they’re online or on-site. Learn how to successfully transition from online to hybrid events, deliver superior experiences for attendees and sponsors, choose the right technology to deliver your events (regardless of budget), and ensure ROI for your organization. More info/register.

Host: Results Direct

Presenters:

  • Katie Atkinson, President & CEO, Results Direct | RD Mobile
  • Jeanette Brown, Sr. Director, Strategic Marketing & Communications, America’s Blood Centers
  • Michelle Dickinson, Marketing & Communications Coordinator, Virginia Assisted Living Association
  • Brian James, Assistant VP, Conference Operations, National Association of Manufacturers

Thu 7/15 at 11 a.m. – How to (Really) Engage Members for Short-Term Success & Long-term Survival

Learn how to attract more members, keep members longer – and at lower cost, increase member satisfaction, improve member meetings and conferences to drive retention, add or change programs to address real member needs, decrease acquisition and maintenance costs to retain members, and build self-sustaining membership communities. More info/register.

Host: Lee Gimpel, Better Meetings

Presenters:

  • Lee Gimpel, Better Meetings
  • Nick Beadleston, founding partner, Good Impacts

Thu 7/15 at 11 a.m. – Talent Generation: Getting Members Ready for the Future of Work

Future workforce is a hot-button issue in many industries. The lack of incoming talent, coupled with a wave of approaching retirements, and gaps between education preparedness and industry needs, have long been predicted as urgent workforce needs. Hear from the associations prioritizing workforce development, job creation, and partnerships with youth and education to better prepare their industries for the future of work. More info/register.

Host: Sarah Sladek and Company, Save The Associations


Thu 7/15 at 2 p.m. – Thriving During a Pandemic, Thanks to Tech

How did the National Association of Episcopal Schools (NAES) manage to not just survive, but thrive, during the COVID-19 pandemic? How were they able to deepen their members’ involvement with the organization during this difficult time? Learn what the NAES staff did to serve members, how they struggled, how technology was critical to their success, and how they tied all of their offerings together through their membership database. More info/register.

Hosts: 100 Reviews and Matrix Group

Presenters:

  • Jonathan Cooper, Communications Manager at NAES
  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Teri Carden, founder of 100 Reviews and ReviewMyAMS

Thurs. 7/15 at 2 p.m.  The CIO Hour: PCI in July

Processing credit cards means you need to manage PCI compliance. Learn about the latest in PCI requirements and how a modern payment processor can help with this critical function. We’ll also discuss how Finance and IT departments can work together to lower costs and increase security in the online purchase process. More info/register.

Host:  501Works

Presenters:

  • Christian Fadel, CFO, Affinipay
  • James Marquis, Chief Information Officer, 501Works

Thu 7/15 at 8 p.m. – Talent Generation: Getting Members Ready for the Future of Work

Future workforce is a hot-button issue in many industries. The lack of incoming talent, coupled with a wave of approaching retirements, and gaps between education preparedness and industry needs, have long been predicted as urgent workforce needs. Hear from the associations prioritizing workforce development, job creation, and partnerships with youth and education to better prepare their industries for the future of work. More info/register.

Host: Sarah Sladek and Company, Save The Associations


Fri 7/16 at 1 p.m. – The No BS Guide to Digital Transformation

The research is clear: the key to lasting, responsive digital transformation is intentional and focused culture change. Still, associations struggle to get beyond “digitizing” and truly “go digital.” Hear some of the findings from the new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. More info/register.

Host: Propel

Presenters:

  • Elizabeth Weaver Engel, M.A., CAE, founder, Spark Consulting
  • Hugh Seaton, Head of Construction Technology Practice, Cimatri
  • Maddie Grant, founder, Propel

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday morning.


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The weekly list of free educational events and resources for the association community…

Vehicle trail through a grassy grove of trees – inspiration for a weekly list of free educational events and resources for the association community

Chapter benchmarking data. Billhighway explains what to do with benchmarking data you collect from chapters. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development.

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition.

Virtual expo. Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS)—a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

Exhibitors. Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees.

Virtual conference pricing. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. The changes made by the American Society for Nutrition to their pricing model are worth noting.

Quick hits

  • Yes, you can be an outgoing introvert—here are three signs you fit this personality profile. This is so me. (Erica Sloan, Well + Good)
  • What is your click-to-open rate and how do you improve it? (Jessica Malnick, Databox)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • Lots of fish this past week. One night, we had blackened mahi mahi. On the side, leftovers—a sauté of summer squash, kohlrabi, green onions, garlic and basil.
  • Another night, we had baked lemon parmesan white grunt for dinner. Since I had chervil from the CSA, I used lots of it in the topping. I mixed some of the leftover blackened spice mix from the night before into the summer squash sauté that was going on its third night.
  • There’s something about the combo of coconut milk and curry paste, boy, I love it, so I jumped at making Fish in Choo Chee Thai Curry Sauce from Nancie McDermott’s Quick & Easy Thai: 70 Everyday Recipes. My notes from the last time I made it said, “Excellent. Yes, damn good.” This time I made it with a mix of catfish and striped mullet, and served it over jasmine rice—and, yes, it was damn good.
  • On the side, a summer squash sauté again—I’m getting a boatload of squash every week from the CSA—tossed this time with a southeast Asian-style pesto.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/25 at 11:30 a.m.* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race?

Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Fri 6/25 at 12 p.m. – The Global Journey: Cultural Tips To Help You Soar

Hear valuable cultural tips on nine countries/regions (USA, Mexico, Brazil, Germany, Ghana, Middle East, India, China, Japan), including a brief overview of each culture’s customs and norms to help you understand the similarities and differences between them. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI


Fri 6/25 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/25 at 1 p.m. – Demystifying LMS-AMS Integration Options: For Association Non-Techies

Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. 1 CAE credit. More info/register.

Host: Blue Sky eLearn


Fri 6/25 at 1:30 p.m. – Re-Entry Roundtable: Mastering Hybrid Meetings & Events

As we transition to hybrid environments, hosting effective meetings and events becomes more complicated. Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. More info/register.

Host: Optimal Networks

Presenter: Joanna Pineda, CEO, Matrix Group


Fri 6/25 at 4 p.m. – Performance Driven: How to Overcome the Paradox of Potential

Learn the reasons why people say they’re missing their potential; how to make the switch from “wishing” to “doing;” how to gain clarity about plans, purpose and people, and how they relate to your success; the biggest limiting beliefs and how to circumvent them; and how to lead your team over the gap between potential and results. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Thom Singer, CSP, executive search consultant and a professional speaker


Mon 6/28 at 1 p.m. – CyberStory with Sanjay Deo (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sanjay Deo

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/29 at 11 a.m. – Sponsorship Growth for Your Nonprofit

Are you currently utilizing sponsorship as a funding source for your nonprofit organization? Do you hope to launch a sponsorship program but don’t know where to start? Does your current program need a refresh to maximize your results? Learn how to leverage sponsorship and corporate partnerships to benefit the future of your organization. More info/register.

Host: Nonprofit Learning Lab

Presenter: Melissa Lagowski, Big Buzz Idea Group


Tue 6/29 at 2 p.m. – Revenue Success from Scratch: One Association’s Story

Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members. 1 CAE credit. More info/register.

Host: 100 Reviews/Non-Dues-A-Palooza

Presenters:

  • William Hold, President and CEO of The National Alliance of Insurance Education and Research
  • Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems

Tue 6/29 at 2 p.m. – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice

2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” 33 states have introduced more than 100 bills this year aiming to diminish, or completely take away, the rights of transgender people in the United States. Learn how the industry has served as a catalyst for change on LGBT issues before and how it can be done again, how to better serve transgender tourists and event attendees in meaningful ways while avoiding “rainbow capitalism,” and understand the influence of your dollar and the message socially responsible economic spending sends. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Chase Brunson, Marketing and Development Manager, The Rise School of Austin
  • Marques Davison
  • Katrina Whaley, Field Producer, Reel Impact

Tue 6/29 at 2 p.m. – Post-Pandemic Contract Clauses You Need to Know

Hear a general overview of key contractual provisions to keep in mind for negotiations with all types of venues as things continue to open up to try and mitigate issues in the future. Learn what to include—and not include—in venue contracts, real world force majeure clause triggers in a post-Covid world, and how to negotiate for a win-win and prepare for the worst. More info/register.

Host: Smart Meetings

Presenter: Ty M. Sheaks, faculty legal advisor to the International Association of Venue Managers, and lead for McCathern, Shokouhi, Evans, Grinke’s Restaurant & Hospitality Section


Tue 6/29 at 3 p.m. – Pronouns Are Evolving: Here’s What You Need to Know

We’ll help you navigate your way through this new and evolving world of expanding pronouns that is more than just being ‘grammatically or politically correct.’ It’s about better understanding our colleagues, peers, suppliers, clients, planners and attendees and providing them the same respectful treatment we strive to accord everyone. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Sarah Lewis, Porter Novelli
  • Ed Salvato, LGBTQ marketing specialist

Tue 6/29 at 3 p.m. – Driving Diversity: Move Beyond the Checkbox and Unlock the Value of DEI

Do you want to engage in the diversity conversation but need to know where to ask and how to start? Hear how to go beyond the diversity, equity and inclusion (DEI) checkbox and develop a program where employees thrive and business outcomes are achieved. Explore the powerful impact that DEI has on people, culture and performance. Go back to the basics of what diversity is, how to manage unconscious bias and how to create meaningful DEI impact in our rapidly changing world. More info/register.

Host: Boma

Presenters:

  • Donald Thompson, founder and CEO of The Diversity Movement
  • Kaila Colbin, co-founder, Boma

Wed 6/30 from 10 a.m. to 9 p.m. – Day of Diversity

In our increasingly interconnected world, openness and appreciation of differences are paramount to create welcoming experiences. LGBT MPA welcomes all to recognize the past, honor the present, and strive for a stronger future together through our “Day of Diversity.” In honor of PRIDE month 2021, this day will promote self-affirmation, dignity, equality, and increased visibility of diversity in the meetings and events industry. More info/register.

Host: LGBT Meeting Professionals Association


Wed 6/30 at 10 a.m. – 10 Essential Steps When Planning Hybrid Events

A new Eventsforce research study with 200+ event planners, shows that 75% are planning on running hybrid events in 2021-2022, with the majority of those taking place from October this year. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start. Learn about the ten essential steps when planning your hybrid event from agenda design and new sponsor opportunities to blending your virtual and in-person experiences, plus how to apply learning from virtual to hybrid and choose the right hybrid event model. More info/register.

Host: Eventsforce


Wed 6/30 at 11 a.m. – The Most Innovative Campaigns in Digital Advocacy

From doubling advocate databases, conducting hugely successful virtual fly-ins, using social media to mobilize supporters and capture lawmakers attention to change legislation, we’ve seen multiple clients turn what was an existential threat into their most productive year ever. Hear about some of the best campaigns of the last few years and where digital advocacy is headed due to the recent events of the past 16 months. More info/register.

Host: FiscalNote


Wed 6/30 at 12 p.m. – Let’s Reboot Volunteer Training

You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Then came the evidence-based research on volunteers challenging our percepts, followed by the pandemic and increased volunteer burnout. Turns out our training programs need a new approach. Learn how to use volunteer motivations and personas to drive learning and rethink our approach so we can retain volunteers and develop future leaders. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Peggy Hoffman, FASAE, CAE, Mariner Management
  • Kristine Metter, MS, CAE, Crystal Lake Partners

Wed 6/30 at 12 p.m. – What Sponsors Want from Your Event and Your Sales Team: Pros and Peers Share

Customer relationship management has taken priority in business development best practices, but does your team feel like you are not meeting customer expectations? During this peer-to-peer active learning huddle, learn what successful associations are doing to shorten the gap in their product and team offerings. Hear insights from leading sponsor and event business development experts on successful engagement and share ideas and notes from association peers on what is working for their events. More info/register.

Host: Professionals for Association Revenue


Wed 6/30 at 12 p.m. – Extinguishing Burnout Fires: A Roadmap for Association Professionals

Learn about the ramifications of burnout and hear about resources, examples and tips on what association executives can do to extinguish these burnout fires. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

  • Carmen Elliott, MS, CAE (moderator), Executive Director, American Physical Therapy Fund, and Vice President, Diversity, Equity and Inclusion at the American Physical Therapy Association
  • Teshera Hull, Manager, Preceptorship, Coaching and Retooling, American College of Surgeons
  • Maureen Markey, MBA, CAE, Director of Membership & Marketing, The Gerontological Society of America

Wed 6/20 at 12:30 p.m. – Diving Deeper into UBIT: How to Engage Sponsors in the Hybrid Virtual World

As nonprofits consider offering innovative sponsorship opportunities in the hybrid event model, understanding your organization’s unrelated business income tax (UBIT) obligations is of the utmost importance. Hear about sponsorship and convention/trade show UBIT exceptions and tips on how to maximize your tax-free revenue potential. More info/register.

Host: Venable LLP

Presenters:

  • George Constantine, Partner, Nonprofit Organizations, Venable LLP
  • Ryan Kasdin, Associate, Nonprofit Organizations, Venable LLP
  • Judith Kim, Associate, Nonprofit Organizations, Venable LLP

Wed 6/30 at 1 p.m. – Strategic Negotiating in the Post-Shutdown World

Learn about tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Hear a review of key contract clauses, negotiations tips and strategies to ensure a strong contract to protect your organization. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, strategic partner for INNOV8 Meetings + Events


Wed 6/30 at 1 p.m. – How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy

Find out how to tap into social conversations that are taking place on TikTok, Instagram and Facebook to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. More info/register.

Host: American Marketing Association

Presenters: Harvey Ranola, Global Head of Media Intelligence, and Mike Baglieto, Global Head of Product Marketing, Netbase Quid


Wed 6/30 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/30 at 2 p.m. – Production in the Age of Hybrid Events

Connecting two audiences across the digital divide, balancing live vs pre-recorded sessions, and creating moments of impact are just some of the production challenges we tackled at the Untethered Design-a-thon. Join three veteran event profs as they share the ideas they have tested. They will also discuss which production strategies will shape events in fall 2021 and beyond. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Hilary Laney, Owner and CEO, Evia
  • Laurel Miller, CEO, Seamless Event Solutions
  • Jennifer Kingen Kush, DES, Founder and Strategist, Kingen Kush Solutions, LLC

Wed 6/30 at 3 p.m. – Your New Venue Sourcing Strategy: What Does an RFP for Hybrid Events Look Like? (Part 1)

In part one of our two-part webinar series, we’ll evaluate sourcing strategies that relate to hybrid meetings. What should you ask for in your RFPs? How do you determine your space needs? What does availability look like? And what’s happening to rates? More info/register.

Host: Events Leadership Institute

Presenters:

  • Steve Enselein, SVP Event Operations | Hyatt Hotel & Resorts
  • Linda McNairy, Vice President – Americas, Meetings & Events | American Express Global Business Travel
  • Heather Sharpe, Instructor | Event Leadership Institute
  • Caroline England, Head of Product | Convene
  • Howard Givner, Founder and CEO | Event Leadership Institute

Wed 6/30 at 4 p.m. – Mindful Networking with Edima Elinewinga

Enjoy a small group setting for participatory conversations led by visionary leaders who will share knowledge but not deliver a formal presentation. Edima is Chief Tech Officer at Zero to Three and previously was Exec Dir of Info Tech at the United National Foundation. 0.5 CAE credit. More info/register.

Host: Association Women Technology Champions


Wed 6/30 at 2 p.m. – What’s Special About Nonprofit Mergers: 6 Things You Need to Know on Your M&A Journey

Learn about the main drivers for nonprofits to consider a combination, various alternate forms of combination, M&A compelling factors for nonprofits, inhibiting factors, important considerations for building consensus, and the important steps in merger/consolidation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jerald A. Jacobs, Partner, Pillsbury Winthrop Shaw Pittman LLP


Thu 7/1 at 12 p.m. – Re-Engage Virtual: Planning the Event of Tomorrow

Sessions: Get 7 Times Revenue by Shifting From Offline Workshops to On-Demand Online Workshops; How to Build an Engaging Community; Virtual Event Monetization Models – What Is Best for You? What Not to Do When Organizing and Producing a Virtual Event – the Tips and Tricks. More info/register.

Host: Airmeet


Wed 7/7 from 11 a.m. to 4 p.m. – Evolve Homecoming: The Big Industry Comeback

Learn the practical logistics of going hybrid and building communities. Hear expert insight on hybrid event design. Discover everything you need to know about going back to in-person safely. Network and learn from a global community of 13,000+ eventprofs. More info/register.

Host: Swapcard


Wed 7/7 at 12 p.m. – Succeed in Challenging Times by Being Negotiation Ready

Learn the first three steps in a practical, easy-to-implement approach for negotiating with clients, contractors, staff, vendors, and even friends or family, and find out how to adopt a positive negotiation mindset. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Susan Borke


Wed 7/7 at 12 p.m. – Re-Engage Virtual: Planning the Event of Tomorrow

Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? How to Use Creative Solutions to Engage Attendees; How to Become a Better Speaker/Moderator. More info/register.

Host: Airmeet


Wed 7/7 at 8 p.m. – Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen

Your virtual meetings need to be dynamic, engaging, and just packed full of amazingness. Want to know what you need to do to engage in virtual meetings? Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. More info/register.

Host: Planners on Purpose


Thu 7/8 from 11 a.m. to 4 p.m. – Evolve Homecoming: The Big Industry Comeback

Learn the practical logistics of going hybrid and building communities. Hear expert insight on hybrid event design. Discover everything you need to know about going back to in-person safely. Network and learn from a global community of 13,000+ eventprofs. More info/register.

Host: Swapcard


Thu 7/8 at 12 p.m. – Community Book Club: The Art of Gathering

We’ll read Priya Parker’s incredible book The Art of Gathering and then watch her in conversation with Gali Kling Schnieder, SAP. The first 100 registrants will get a FREE digital copy of the book. More info/register.

Host: The Community Roundtable


Fri 7/9 at 12 p.m. – Strategy First, Software Next

Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a 3-part series—the first will be “Strategy First, Software Next”. We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. More info/register.

Host: AI Now for Associations


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday morning.


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The weekly list of free educational events and resources for the association community…

head of a barred owl – inspiration for a weekly list of free educational events and resources for the association community

Good advice never goes out of style. WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now.

Chapter self-assessment. If you want to help chapters improve their performance, the typical compliance checklist is not going to do it. Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. Their guidebook shows chapters how they scored in each of five KPI areas, describes best practices to follow to raise those scores, and provides links to additional resources on the AGC website. A terrific idea to steal!

Membership committees. Is it difficult to find members to serve on your membership committee? Do you wonder if their time could be better spent? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee.

Making remote work friends. It’s much more challenging to make work friends when you’re a new employee in a remote workplace. Achurch Consulting shares advice for all you new guys/gals on the job, including suggestions for rethinking your virtual background, taking advantage of existing opportunities, scheduling meetups and paying attention to personality clues.

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise, including the ubiquitous chat box.

Quick hits

  • Lessons learned while planning a hybrid conference for APHON. (Jennifer Schap, Allison Whitley and Kari Messenger, Association Management Center)
  • How to conquer communication debt aka email/message overwhelm. (Ernie Smith, Associations Now)
  • How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. (Matt Fuchs, Wired)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • I stumbled upon one of my forgotten creations—a “toss the ingredients in the pan one after another until it’s the right level of scrumptiousness” sort-of-recipe. Start by sauteing linguica (Portuguese sausage) and onion, then garlic, then diced tomatoes (melt) and fresh thyme, then white wine (reduce), then broth (shrimp or chicken), then spinach and shrimp, then cooked orzo (boiled in shrimp broth is the best). Yes, it’s as good as it sounds.
  • On the side, a sauté of summer squashes, kohlrabi, green onion, garlic and fresh basil.
  • This citrus-coconut almaco jack recipe is a quick and easy preparation for any fish. You can bake it or pan-fry it—baking is more hands off. On the side, a mix of CSA greens (baby green cabbage, chard and radish) sautéed with bacon, red onion, green onions, red bell, serrano, jalapeño, poblano and dried cranberries.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/18 at 11 a.m.* – The Labor Drought… Where Are the People

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever​. More info/register.

Hosts: PropFuel’s Dave Will and Metal Treating Institute’s Tom Morrison of the Association Strong Podcast

Guest: Ron Hetrick, Development of Staffing Product at Emsi Data

*All times are Eastern Daylight Time unless otherwise noted.


Fri 6/18 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/18 at 12:30 p.m. – Speakeasy Virtual Networking

Hear a conversation about how Joanna and Liz see the future of virtual networking and how various formats work for different audiences. More info/register.

Host: TechsyTalk

Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk


Fri 6/18 at 4 p.m. – Open Networking, Fridays@4-style

This session’s featured topic will be “Landing Your Dream Job.” Come join us to make new connections, reconnect with old ones and engage in interesting discussions that will help you and your peers on the road to the next job. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member


Mon 6/21 at 1 p.m. – Board Leadership (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Lesedi Lesetedi

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/22 from 9 a.m. to 4 p.m. – Community Platform Demo Day

Join us for the just-in-time virtual Community Platform demo day featuring presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 6/22 at 11 a.m. – 6 Things You MUST Include in Your New Member Onboarding Campaigns

Learn about the six critical elements of a successful onboarding campaign and the data you need to analyze. More info/register.

Host: Matrix Group


Tue 6/22 at 11:30 a.m. – The Ultimate Board Approval Checklist: Gaining Board Approval for New Membership Management Software

Hear about the components of the ultimate board approval checklist for big decisions, including budget for new association management software. Learn how to build a business case for technology and speak to your board’s priorities. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Senior Product Marketing Manager, Community Brands


Tue 6/22 at 1 p.m. – How to Demonstrate the Value of Components to Your Association Through Data, ROI & Strategic Vision

As our capacity for in-person engagement starts to open back up, the question is how can we better mobilize our chapters to serve members and advance the mission of our association while creating a win/win for everyone? The answer is in real-time chapter data. Learn how other associations are defining and measuring success of their components as it pertains to delivering member value and on the mission of the association. Explore the possibilities of tracking component data and measuring chapters to prove ROI and drive the future vision for component-based associations. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Mark Prevost, Billhighway
  • Fred Ulreich, Founder and Managing Director of The Eastwind Group & Former CEO of NARI

Tue 6/22 at 2 p.m. – Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful

Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Get a 30-minute crash course on the simple video best practices you need to know to drive more engagement than ever before. More info/register.

Host: Gather Voices

Presenter: Michael Hoffman, CEO of Gather Voices


Tue 6/22 at 2 p.m. – How to Plan for an Ambiguous Work World

This conversation features HR and IT leaders who will be discussing their strategies around how they are adapting to the rise of worker flexibility with a focus on the following topics: the main challenges that come with managing a hybrid workforce, how HR and IT leaders are listening to employees to plan for these challenges, and the role of technology in leveling the playing field of communication and collaboration. More info/register.

Host: Sift

Presenters:

  • Annie Lin, VP of People, Lever
  • Mary Ellen Slayter (Moderator), CEO, Rep Cap
  • George LaRocque, Founder and Principal Analyst, WorkTech
  • Andrea Bice, Director of HR, Esler
  • Nicole Vasquez, Founder and Chief People Officer, Deskpass
  • Sarah Parks, Director of Technology, Esler

Wed 6/23 at 12 p.m. – Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board

How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? Whether it’s a new course, a new certification or any other event, it can be hard to pinpoint what will make them super engaged. Learn about some quick product-development sprint techniques, then work with your association colleagues to invent—or re-invent—your very own new offerings during our hands-on session. More info/register.

Host: Lee Gimpel, founder, Better Meetings


Wed 6/23 at 12 p.m. – Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts

Hear the panel’s insights on the importance of media advocacy and how to effectively incorporate local media engagement into your association’s overall lobbying strategy. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • Dan Meyers, Senior Director and Head of Advocacy, North America, APCO Worldwide
  • Sue Ramsett, Vice President and General Manager, KWQC TV-6, Davenport, Iowa
  • Karen Bailey-Chapman, Senior Vice President for External Affairs, American Beverage Association
  • Hannah Y. Kim, Principal of Butterfly Strategies
  • David Morgan (moderator), Principal at D. Morgan and Partners and President of the Multicultural Media & Correspondents Association

Wed 6/23 at 12 p.m. – Thinking Beyond the Room: Creating Enduring and Valuable Content from Your Experiences

What if we thought about events and experiences as content generators that produce enduring, engaging content that can be used for other purposes such as content marketing? Learn how to use your experiences to create content for your marketing initiatives and generate content that drives value long after your event has ended. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Joe Lovett, Strategic Marketing Consultant and 7 Change Actions Contributor


Wed 6/23 at 1 p.m. – The Shift to Remote Work: Taking the Long View

Hear a lively discussion about remote work and its impact on associations long-term with a focus on the following three questions: What are the four primary forces of turbulence already shaping this decade? How will these forces of turbulence affect the context in which remote work takes place? Why do association decision-makers need to take the long view on the shift to remote work, and how can they do it? 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC
  • Rebecca Achurch PgMP, PMP, CSM, CAE, CEO, Achurch Consulting

Wed 6/23 at 1 p.m. – 2 Years of Virtual Events, Now What?

Learn creative ways to monetize or use the content you have created in your virtual events, video-based engagement strategies specifically for associations that will help grow membership and member engagement, and what the future of hybrid events looks like for associations and how the hybrid format can be used to drive membership and engagement. More info/register.

Host: Executive Training Technologies

Presenter: Justin Pearson, President of Executive Training Technologies


Wed 6/23 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/23 at 2 p.m. – Choosing the Best Convention Destinations for 2021

Find out the best destinations for large-scale events. The rankings are determined by many factors, including available exhibit space, nearby hotel rooms, average hotel cost, travel time from the nearest international airport to the convention center, the number of daily flights, and local risk factors — including the prevalence of Covid-19. Hear about the methodology and findings of the second-annual Convention Cities Index and key role safety plays in the industry’s recovery. 1 CMP credit. More info/register.

Host: Northstar Meetings Group (NMG)

Presenters:

  • NMG’s vice president and content director Loren Edelstein
  • NMG’s associate editor Elise Schoening
  • GeoSure’s CEO Michael Becker

Wed 6/23 at 3 p.m. – How to Overcome Your Fear of Dirty Data

Data quality is often cited as a reason to delay or avoid analytics and other data initiatives. In reality, a data analytics program is very likely to put your organization on the road to high-quality, trustworthy data. Learn how to debunk common data quality myths, identify data quality issues, prioritize data hygiene based on its value to your association, mitigate or avoid risks related to data, and build trust in imperfect data. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, Vice President of Sales, Association Analytics


Thu 6/24 at 11 a.m. – Best Practices for Holding a Safe & Successful Face-to-Face Event

Learn how the leaders of a recent event successfully and safely hosted a live-in person event and attracted thousands of buyers and exhibitors. Hear how to best work with the destination and venue when having a meeting in this new normal, the safety protocols they used during the event, and what unexpected issues to consider. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mike Waterman, Chief Sales Officer at Visit Orlando


Thu 6/24 at 1 p.m. – Live Review of FOUR Association Websites

Wondering how your association website measures up to others? Well, find out when Ray and Chris analyze, review and provide feedback on 4 live association websites. Tune in to see what others are doing well and where improvements could be made and how that may apply to your own association’s website. Hear some very tangible takeaways for how you can improve your website. More info/register.

Host: Yoko Consulting

Presenters: Ray van Hilst, Director of Client Results, and Chris Bonney, Director of Client Relationships, Yoko Consulting


Thu 6/24 at 1 p.m. – Rethinking Your Virtual Backstage

[No description available at time of writing.]

More info/register.

Hosts: Brandlive + BizBash


Thu 6/24 at 3 p.m. – Reawakening Online Communities for a Greater Digital Experience

Online community platforms helped many associations thrive despite the devastating impact the pandemic had on non-dues revenue streams. Organizations quickly adapted, analyzed quality data for better decision-making and engaged members in real-time and in new ways. Learn how a global health crisis sparked a renewed interest in online communities and what that means for your association going forward. Find out how to maximize engagement and visibility with your online community and how to fully leverage your platform’s data. 0.5 CAE credit. More info/register.

Host: Protech AMS

Presenters:

  • Wes Trochlil, owner of Effective Database Management
  • Will Slade, Senior Consultant, Protech

Fri 6/25 at 11:30 a.m. – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race?

Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement. More info/register.


Fri 6/25 at 12 p.m. – The Global Journey: Cultural Tips To Help You Soar

Hear valuable cultural tips on nine countries/regions (USA, Mexico, Brazil, Germany, Ghana, Middle East, India, China, Japan), including a brief overview of each culture’s customs and norms to help you understand the similarities and differences between them. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI


Fri 6/25 at 1 p.m. – Demystifying LMS-AMS Integration Options: For Association Non-Techies

Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. 1 CAE credit. More info/register.

Host: Blue Sky eLearn


Fri 6/25 at 1:30 p.m. – Re-Entry Roundtable: Mastering Hybrid Meetings & Events

As we transition to hybrid environments, hosting effective meetings and events becomes more complicated. Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. More info/register.

Host: Optimal Networks

Presenters: Joanna Pineda, CEO, Matrix Group


Fri 6/25 at 4 p.m. – Performance Driven: How to Overcome the Paradox of Potential

Learn the reasons why people say they’re missing their potential; how to make the switch from “wishing” to “doing;” how to gain clarity about plans, purpose and people, and how they relate to your success; the biggest limiting beliefs and how to circumvent them; and how to lead your team over the gap between potential and results. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Thom Singer, CSP, executive search consultant and a professional speaker


Tue 6/29 at 2 p.m. – Revenue Success from Scratch: One Association’s Story

Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members. 1 CAE credit. More info/register.

Host: 100 Reviews/Non-Dues-A-Palooza

Presenters:

  • William Hold, President and CEO of The National Alliance of Insurance Education and Research
  • Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems

Wed 6/30 at 11 a.m. – The Most Innovative Campaigns in Digital Advocacy

From doubling advocate databases, conducting hugely successful virtual fly-ins, using social media to mobilize supporters and capture lawmakers attention to change legislation, we’ve seen multiple clients turn what was an existential threat into their most productive year ever. Hear about some of the best campaigns of the last few years and where digital advocacy is headed due to the recent events of the past 16 months. More info/register.

Host: FiscalNote


Wed 6/30 at 12 p.m. – Let’s Reboot Volunteer Training

You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Then came the evidence-based research on volunteers challenging our percepts, followed by the pandemic and increased volunteer burnout. Turns out our training programs need a new approach. Learn how to use volunteer motivations and personas to drive learning and rethink our approach so we can retain volunteers and develop future leaders. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Peggy Hoffman, FASAE, CAE, Mariner Management
  • Kristine Metter, MS, CAE, Crystal Lake Partners

Wed 6/30 at 12 p.m. – Extinguishing Burnout Fires: A Roadmap for Association Professionals

Learn about the ramifications of burnout and hear about resources, examples and tips on what association executives can do to extinguish these burnout fires. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

  • Carmen Elliott, MS, CAE (moderator), Executive Director, American Physical Therapy Fund, and Vice President, Diversity, Equity and Inclusion at the American Physical Therapy Association
  • Teshera Hull, Manager, Preceptorship, Coaching and Retooling, American College of Surgeons
  • Maureen Markey, MBA, CAE, Director of Membership & Marketing, The Gerontological Society of America

Wed 6/30 at 4 p.m. – Mindful Networking with Edima Elinewinga

Enjoy a small group setting for participatory conversations led by visionary leaders who will share knowledge but not deliver a formal presentation. Edima is Chief Tech Officer at Zero to Three and previously was Exec Dir of Info Tech at the United National Foundation. 0.5 CAE credit. More info/register.

Host: Association Women Technology Champions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo of a barred owl by Dennis Buchner via Unsplash

The weekly list of free educational events and resources for the association community…

Coming up the slickrock on our way to Big Springs Canyons in Canyonlands NP (Needles District) – inspiration for a weekly list of free educational events and resources for the association community

Make time for microlearning. If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development.

Chapter benchmarking. Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project.

Event budgets. Because of new safety-related expenses for in-person events, your old event budget templates are of no use to you now. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item.

Data governance. Rene Shonerd at Cimatri shares a cheat sheet for making data work for your association. She starts with four questions about data quality issues and then makes recommendations based on your responses.

Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. Hmm, the same thing happens in associations. She explains how for-profits are using membership strategies to develop customer loyalty.

Staying away from the office. I feel bad for anyone who prefers to work remotely but is being forced to return to the office. Andrew Seaman suggests what you can do if you want to continue working from home.

Quick hits

  • Level up with these 15 association marketing resources—books, podcasts and blogs. (Beth Arritt, Higher Logic)
  • What is a Decentralized Autonomous Organization (DAO)? (Calvin Ebun-Amu, MakeUseOf)
  • Voyeurism fix: 27 top marketers share pictures of their desks along with tips for cameras, mics, lights and hamsters. (Andy Crestodina, Orbit Media Studios)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • I never get tired of greens but I do get bored with how I always cook them, so I was happy to rediscover this recipe for Indian-spiced chickpeas and greens. I added half a serrano, half a jalapeño, ginger and dried apricots, and omitted the tomato paste, lemon juice and cilantro. To complement them, I baked swordfish steaks topped with garam masala and butter.
  • My Italian chicken bake is another one of those sauté-a-bunch-of-ingredients-and-throw-them-in-a-baking-dish recipes. This one includes chunks of boneless chicken thighs, bacon, onion, mushrooms, broccoli stems, red bell pepper, poblano, jalapeño, garlic, flour, chicken broth, canned tomatoes, cannellini beans, whole wheat penne and mozzarella.
  • Not that we needed more vegetables with that dish, but I had them in the frig so, on the side, we enjoyed a sauté of carrots, broccoli stems, zucchini and garlic with a sprinkling of fresh basil.
  • And not that we needed bread, but I had discard to use so I made sourdough focaccia. I only gave it a short rise (a few hours) in the frig. Some day, I’ll plan ahead and start it on Saturday instead of early Sunday afternoon so it can get the recommended overnight rise.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/11 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 6/11 at 12:30 p.m. – Navigating the Legal Side for the Return of Live Events

What should planners be aware of when returning to live events? Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? More info/register.

Host: Hopskip

Presenters:

  • Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups
  • Lisa Sommer Devlin, Devlin Law Firm, P.C. representing hotels

Fri 6/11 at 4 p.m. – Successful Assertion

Have you ever failed to stand up for yourself in a meeting and beat yourself up about it later? Have you ever regretted something you said to a coworker in the heat of the moment because your tone was harsher than you intended? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC


Mon 6/14 at 1 p.m. – Visit Brussels: The Future of Meetings & Events (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Patrick Bontinck

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/15 at 11 a.m. – Intersectionality: Considering Identity When Working Towards a More Diverse, Equitable, and Inclusive Future

As individuals, we are never just one identity, and the concept of intersectionality highlights how multiple, overlapping identities—for example, race, class, gender, and sexuality—contribute to the ways in which marginalized groups of people experience discrimination. In this webinar, we’ll ask how this layering of identities impacts our experience of and contribution to our working environment. Explore what intersectionality means, how it can shape our professional experience, and what we can do to better support ourselves and our colleagues. More info/register.

Host: Coalition for Diversity and Inclusion in Scholarly Communications


Tue 6/15 at 11 a.m. – 7 Reasons Your Business Needs Data Recovery and Backup

Many of the current security methods, tools and techniques used by businesses to secure their environment and protect their brand have been effective so far, but attacks are now coming from all directions. Hackers, hacktivists, cyber criminals, nation states and insiders (like employees) are all pounding security protocols to find a weak spot to get in. Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the role of digital assets (i.e., domains, domain name system (DNS) and digital certificates)—in enabling the day-to-day successful operation of their business. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Greg Smith, Senior Information Technology Consultant


Tue 6/15 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 2

Hear the journey of two AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Find out about their approach to DEI(A) with their association clients,  effective internal and external practices, and success metrics. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Beth Quick-Andrews, CAE (facilitator), President, Q&A-An Association Management Company, Inc.
  • Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

Tue 6/15 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 6/15 at 2:45 p.m. – Engaged Members Stay Members: Stop Chasing and Start Investing

Is your association thinking strategically about communication with its stakeholders? Do you need support with membership marketing? Learn about building your association’s relationship with visitors, members, volunteers, donors, communities and students; member engagement; membership marketing implementation; and connecting your association’s brand with your audience. More info/register.

Host: Grype

Presenter: Beth Brodovsky, strategic membership communications expert and president of Iris Creative Group


Wed 6/16 at 11 a.m. – Advanced Remote Worker Environment, Post Covid

Learn how to identify best technology practices, platforms for UCAAS, and the hybrid-work model for remote/on-site employees, and discuss success stories of UCAAS implementation within the B2B and not-for-profit verticals. Hear about the benefits of Zoom vs. Teams environment and which carriers offer a true direct routing solution and a true native Teams environment. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Ali Niroo, CNSG Founding Member CNSG, An AppSmart Company
  • Dave Hopper, Director of Engineering CNSG, An AppSmart Company
  • Adam Kuhn, Director of IT for Futures Industry Association

Wed 6/16 at 12 p.m. – The Good, the Bad, the Ugly: Everything You Need to Know About APIs

While an API simplifies programming, it’s a complicated software component that can connect multiple systems together. It’s complexity is rooted in defining the kinds of calls made, how they should be requested, data formats to use, as well as programming convention to follow. Since so much of the API itself is defined and self contained, how do you actually evaluate its quality or level of sophistication and determine if it’s the right fit for your technical plan? Join us as we discuss qualities and features to look for and programming “gotchas” to consider so you don’t end up with a lemon. More info/register.

Host: HighRoad Solutions

Presenters:

  • Chris Park, Development Manager, HighRoad Solutions
  • Adam Higgins, Director of Technology, HighRoad Solutions

Wed 6/16 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 6/17 at 8 a.m. – Global Association Outlook for 2021 Executive Management Dialogue

One year has passed since the world changed the way we operate in the global environment. Ongoing restrictions on international travel challenged organizations to evaluate their global operations and explore innovative ways of engaging with members and volunteer leaders around the world. Hear how association leaders are adapting their global strategies including: how they’re addressing current uncertainty and the evolving global situation in 2021, what they’re anticipating and planning for the remainder of the year, and what additional challenges or opportunities the move toward regional reopening brings to them. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Steven Basart, Vice-President at Kellen
  • Senthil Gopinath
  • Arlene A. Pietranton, Ph.D., CAE, chief executive officer of the American Speech-Language-Hearing Association
  • Gregory J. Fine, FASAE, CAE, EVP/CEO, CCIM Institute

Thu 6/17 at 11 a.m. – Be the Change: How and Why Associations are Changing Membership and Revenue Models

Learn from association executives who are leading a change initiative and glean valuable tips on how to launch a change initiative in your own organization. More info/register.

Host: Sarah Sladek & Company, Save The Associations

Presenters:

  • Steve Fox, Vice President of Membership and Constituent Relations, American Nurses Association
  • Carol Cohen, CAE, Director, Membership Development, American Nurses Association
  • Molly Soat, Vice President, Professional Development, American Marketing Association
  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Mary Lue Peck, President and CEO, National Speakers Association
  • Julian Scadden, President and CEO, Nexstar Network

Thu 6/17 at 11 a.m. – Future Roles and Skills: Talent, Training and Succession Planning for Tomorrow’s Events

With two worlds colliding, the physical and the digital, now is the time to take a strategic look at the new functions and roles that are emerging to tackle this important shift in the events industry. We have put together a panel of experts to discuss the whole talent scenario, the impact on your teams and organizations, the new roles and expectations in the freelance market, where agencies fit in and above all, what we need to do to plan for the future. More info/register.

Host: Virtual Events Institute

Presenters:

  • Catherine Dogra, Head of Digital Marketing, Informa Connect
  • Mike Frost, Co-Founder & Global Recruitment Director, Expocast
  • Tracy Judge, Founder & CEO, Soundings
  • Matthew Pycock, Director, Global Talent Acquisition, Intrado
  • Janice Rogers, Corporate Vice President, Human Resources, Diversified Communications

Thu 6/17 at 11:30 a.m. – Why Virtual Conferences Have Sticking Power

Between upskilling ourselves and our teams, introducing attendees to a new way of conferencing, and pushing the limits of event technology, this year has forced us all to rewrite the rulebook on academic and association conferences. So, what will we do with all that learning and growth when physical events are possible again? Our panel will discuss some of the reasons to choose virtual for your conference long after large gatherings are the norm again. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. More info/register.

Host: Ex Ordo


Thu 6/17 at 12 p.m. – Gaining Sponsorship Commitments

Your association shifted from in-person to online events and struggled to secure sponsorship revenue. Now your organization is trying to figure out how to increase income. The ongoing uncertainty of in-person, online, or hybrid events does not make it easy. Sponsors go through three specific stages prior to making a commitment. During this session, we will dive into the three stages, make sure that you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register.

Hosts: Lewis Flax and Scott Oser


Thu 6/17 at 12 p.m. – Association Executive Panel Discussion on the Economic Impact & Challenges of the Pandemic

Learn how three association executives worked with leadership to make decisions regarding reserves, dues, conferences and forecasting. Hear a discussion about establishing and using reserves, essential elements for a well-constructed Investment Policy Statement, roles and responsibilities of the interested parties in managing the reserves, and the current market and outlook for economic normalization. 1 CAE credit. More info/register.

Host: ASAE


Thu 6/17 at 12 p.m. – Ready to Recruit & Retain Diverse Talent?

Want to increase the diversity of your talent pipeline but aren’t sure where to start? Have diverse entry-level talent but no clear path of promotion? Have diverse talent but are seeing them leave your organization at disproportionate rates? Learn how to successfully develop a robust talent pipeline, ensure you are seeking culture adds rather than culture fits, and create a fully inclusive culture where all employees from all backgrounds want to work for many years to come. More info/register.

Host: The Diversity Movement

Presenters:

  • Kim Drumgo, Chief Diversity Officer, Anthem
  • Sherri Thomas, SPHR, Chief Administrative Officer, Truliant Federal Credit Union
  • Gerald Walden Jr., ESQ., MBA, VP, Deputy General Counsel & Head of Diversity, The Fresh Market
  • Shelley Willingham, VP, Business Strategy, The Diversity Movement

Thu 6/17 at 2 p.m. – Let’s Talk About Member Data: Turning Insight Into Action

You have all the data at your fingertips. Now what? It’s time to take action based on trends you’ve seen over time and view the full picture. Learn how to develop the “voice of the member,” tips for validating data and ways to activate members. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Joshua Slyman, Sr. Consultant, Strategic Services, Higher Logic
  • Jeff Horne, CEO and Co-Founder, Wicket
  • Vasan Selliah, Member Insight and Engagement Manager, CSAE
  • Nicole Covello, Data Analyst, Wicket
  • Beth Arritt, Product Marketing Manager, Higher Logic

Thu 6/17 at 2 p.m. – Which Technology Will Benefit Your Events Most Right Now?

Meetings in the near future are going to look different: We’ll likely be addressing both in-person and remote audiences, and we’ll need to keep attendees engaged wherever they are. How can technology facilitate the process? Hear from experts who can address the latest tech tools that can optimize communication and engagement—and be flexible enough to account for the contingencies and last-minute changes we must prepare for. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Dahlia El Gazzar, Tech Evangelist and Principal of  DAHLIA+ Agency
  • Julie Ho, CMM, Manager, Live Learning & Event Operations of Project Management Institute
  • Michael J. Shapiro, Editor, News & Technology, Northstar Meetings Group

Thu 6/17 at 3 p.m. – Keeping Your Members Engaged from Onboarding through Renewal

It costs ten times as much to get a new member to join then it does to hold on to the members you have. Let’s make sure that your members feel seen, taken care of and satisfied with their membership experience. Learn about making the right impression during the onboarding process, capturing the initial enthusiasm of a new member, building relationships over transactions, winning back members who do not want to renew, and capitalizing on member churn to gather info for improvement. More info/register.

Host: Grype Digital


Thu 6/17 at 8 p.m. – Be the Change: How and Why Associations are Changing Membership and Revenue Models

Learn from association executives who are leading a change initiative and glean valuable tips on how to launch a change initiative in your own organization. More info/register.

Host: Sarah Sladek & Company, Save The Associations

Presenters:

  • Steve Fox, Vice President of Membership and Constituent Relations, American Nurses Association
  • Carol Cohen, CAE, Director, Membership Development, American Nurses Association
  • Molly Soat, Vice President, Professional Development, American Marketing Association
  • Sharon Kneebone, Executive Director, National Society for Histotechnology
  • Mary Lue Peck, President and CEO, National Speakers Association
  • Julian Scadden, President and CEO, Nexstar Network

Fri 6/18 at 12:30 p.m. – Speakeasy Virtual Networking

Hear a conversation about how Joanna and Liz see the future of virtual networking and how various formats work for different audiences. More info/register.

Host: TechsyTalk

Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk


Fri 6/18 at 4 p.m. – Open Networking, Fridays@4-style

This session’s featured topic will be “Landing Your Dream Job.” Come join us to make new connections, reconnect with old ones and engage in interesting discussions that will help you and your peers on the road to the next job. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member


Tue 6/22 from 9 a.m. to 4 p.m. – Community Platform Demo Day

Join us for the just-in-time virtual Community Platform demo day featuring presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 6/22 at 1 p.m. – How to Demonstrate the Value of Components to Your Association Through Data, ROI & Strategic Vision

As our capacity for in-person engagement starts to open back up, the question is how can we better mobilize our chapters to serve members and advance the mission of our association while creating a win/win for everyone? The answer is in real-time chapter data. Learn how other associations are defining and measuring success of their components as it pertains to delivering member value and on the mission of the association. Explore the possibilities of tracking component data and measuring chapters to prove ROI and drive the future vision for component-based associations. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Mark Prevost, Billhighway
  • Fred Ulreich, Founder and Managing Director of The Eastwind Group & Former CEO of NARI

Wed 6/23 at 12 p.m. – Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board

How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? Whether it’s a new course, a new certification or any other event, it can be hard to pinpoint what will make them super engaged. Learn about some quick product-development sprint techniques, then work with your association colleagues to invent—or re-invent—your very own new offerings during our hands-on session. More info/register.

Host: Lee Gimpel, founder, Better Meetings


Wed 6/23 at 1 p.m. – The Shift to Remote Work: Taking the Long View

Hear a lively discussion about remote work and its impact on associations long-term with a focus on the following three questions: What are the four primary forces of turbulence already shaping this decade? How will these forces of turbulence affect the context in which remote work takes place? Why do association decision-makers need to take the long view on the shift to remote work, and how can they do it? 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC
  • Rebecca Achurch PgMP, PMP, CSM, CAE, CEO, Achurch Consulting

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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 Photo: coming up the slickrock on our way to Big Springs Canyon in Canyonlands NP (Needles District)

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