Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Virtual networking incubator. Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees. Together, with your cohort, you will solve the virtual event networking problem while participating firsthand in a variety of virtual networking experiences. Applications are open until January 29. Expect six refreshingly vibrant and highly engaging gatherings held every other week, starting February 11. 

Rockefeller habits. Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. Anticipating the question forming in your mind right now, Jamie wrote a post titled, If You Don’t Know What the Rockefeller Habits Mean for Associations, You Should. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Because there’s always time to learn, right?

Virtual volunteer fatigue. WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings.

Sponsorships. You can always count on Bruce Rosenthal for insightful advice on sponsorship programs. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling.

Associations in 2021. Jay Younger of McKinley Advisors said, ”The passage of time provides us with the gift of perspectiveto make sense of each of life’s unpredictable twists and turns.” He shares his hopes for association initiatives in the coming year, plus wishes them “the gift of perspectiveto enable us to adjust our worldview and consider some of the good along with the bad.”

Quick hits

  • The joys of being an absolute beginner—for life. (Tom Vanderbilt, The Guardian)
  • Did you know? Wilmington 1898: When white supremacists overthrew a U.S. government. (Toby Luckhurst, BBC News)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I love discovering new fish preps since I get two pounds of fish every week. This weirdly named but excellent Bon Appétit recipe for green seasoning baked cod (flounder in my case) tasted like summer. I adjusted the peppers, using a whole habanero, but only half a gigantic red bell pepper.
  • Remember the working mom’s go-to meal, hamburger (or tuna) helper? Make your own: homemade hamburger helper. This website’s user experience is horrible: too many ads and something that prevented me from scrolling down to the recipe, so I PDF’d it. It’s so obnoxious, I almost don’t want to send you there but we liked this simple dish. And, yes, I know I have a free, crappy baby WP-hosted site with awkward ads I don’t control, so who am I to talk, but it requires no maintenance and works for me. Back to the recipe, I used ground bison instead of beef and added tomato paste and extra pasta. Next time, I’ll add mushrooms too.
  • We hadn’t had greens in a few weeks, gasp, so I made a collards sauté to go along with our fatty pasta. I added bacon, red bell, red onion, carrot, jalapenos and garlic to the pan with a swirl of sherry vinegar at the end.
  • If you have vegetable odds and sods hanging out in the frig, make a frittata. The one I made recently included broccoli stems, scallions, red bell pepper, garlic and leftover crispy kielbasa (the garnish for last week’s split pea soup), and was topped with a mix of cheeses. Any leftover collards will probably end up in a frittata too.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/22 at 10 a.m.* – Predictions for COVID-19 Recovery (NYSAE Engagement Lounge)

Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. What does that mean? Do we have approval to book live conferences? Are we planning to reopen our offices? Are we building back our bench? 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Facilitators:

  • Holly Koenig, CEO, NYSAE
  • David Jackson, CMP, HMCC, managing partner with KKD Tourism Advisors

*All times are Eastern Standard Time unless otherwise noted.


Fri 1/22 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 1/22 at 11 a.m. – PD Professionals Zoom

Join a group of association professionals whose work includes or is exclusively professional development. Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. More info/register.

Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc.


Fri 1/22 at 1 p.m. – Ask the Association Veteran Anything

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn


Mon 1/25 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 1/25 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 1/25 at 3 p.m. – How to Create Names That Get Noticed

The right name can attract customers, increase sales and differentiate you. The wrong name can turn away prospective members, frustrate people and weaken your brand. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. More info/register.

Host: Sidecar (formerly Association Success)

Presenter: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words


Tue 1/26 from 9 a.m. to 4 p.m. – Marketing Automation & Technology Systems Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Tue 1/26 at 11 a.m. – Virtual Workshop for Association Professionals

Learn how to solve big problems and make important decisions with your team in a virtual environment. The workshop format is broken into three phases with one live session and two asynchronous periods. Phase 1: January 22–25, engage in an online dialogue on your own time. Phase 2: January 26, attend a collaborative virtual workshop to identify and evaluate choices. Phase 3: January 27-29, reflect through dialogue with your peers to determine consensus and reach a decision. More info/register.

Hosts: Association Chat, Howspace and Tecker International

Presenters:

  • KiKi L’Italien, CEO and Host, Association Chat, & Senior Consultant, Tecker International, LLC
  • Glenn Tecker, Chairman and Co-CEO, Tecker International, LLC
  • Paul D. Meyer, President and Co-CEO, Tecker International, LLC
  • Troy Pfeffer, Partnerships Director, Howspace North America

Tue 1/26 at 11:30 a.m. – The Future of Credentialing: 10 Trends to Track in 2021

Hear about the 2021 trends and why they matter. Get tips on how you can leverage these trends for the future success of your credentialing programs. More info/register.

Host: Knapp & Associates International


Tue 1/26 at 12 p.m. – CRP Idea Swap: What’s In for ’21?

Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Join us for a timely chat on what’s in and what’s out in strategies and plans for association components – geographic and non-geographic. More info/register.

Host: Mariner Management

Presenters: Peggy Hoffman and Peter Houstle, Mariner Management


Tue 1/26 at 1 p.m. – Opportunities for Producing and Monetizing Video in the Era of COVID-19 (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Paul Gannon, Thoughtcast Media Video Marketing


Wed 1/27 at 11 a.m. – Challenges Facing Government Relations in 2021 and How to Solve Them

Hear about the biggest challenges facing government relations this year, top public policy predictions and trends for 2021 and beyond, how government relations has changed and what the industry will look like in the coming years, best practices you need to know to master any upcoming uncertainty, how to cope with the technological and global changes as the result of COVID-19 sweeping across the lobbying profession, and how to network and interface with the new administration. More info/register.

Host: FiscalNote


Wed 1/27 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 1/27 at 12 p.m. – Rethink, Restart, Refresh Your Panels: Advice for 2021

The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. Learn how to design an inspiring panel format for both virtual and in-person events, best techniques for curation and preparation of panelists, and strategies behind question design. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Kristin Arnold, MBA, CSP, CPF-Master, president, Extraordinary Team
  • Sarah Michel, CSP, vice president, professional connexity, Velvet Chainsaw Consulting
  • Dave Lutz (facilitator), managing director, Velvet Chainsaw Consulting

Wed 1/27 at 12 p.m. – “The Power of Gathering Online” Summit

Hang out with intergalactic movers and shakers of the online event galaxy. Learn how to create amazing virtual gatherings for your guests. Hear about ways to deliver virtual events that still have the life-changing, bottom-line building impact of in-person events, including planning and preparing for your event, delivering an engaging and interactive event, and building off the momentum of past events. More info/register.

Host: Remo


Wed 1/27 at 12 p.m. – What Communication Competencies Will Association Leaders Need in 2021? (Association Xchange, formerly DC Idea Swap)

One thing we learned in 2020 is the critical need for association executives to have solid communication skills and competencies–no matter what their job title may be. Join us for the January DC Swap as, discuss what communications skills the C-suite seeks when building a leadership team, and the communications competencies you need for continued success in your association career. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Eileen Denne, CAE, director of corporate communications for the American Academy of Physicians’ Assistants
  • John Tramontana, CAE, CEO of the Michigan Veterinary Medical Association

Wed 1/27 at 12 p.m. – Calibrating Your Brand Positioning

Aligning your association’s brand with its mission can lead to transformative change both within and outside of your association. Learn how to determine if your brand needs a refresh or a complete redesign, what role brand touchpoints play in your overall brand strategy and how they might have changed during the pandemic, and how content strategy can support and tell the story of your brand. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenter: Lilia LaGesse, senior creative strategist at GRAPHEK


Wed 1/27 at 12:30 p.m. – The Journey Ahead for Associations, Nonprofits and Events

Hear the findings from a brand-new benchmarking report that details the preferences, challenges and evolution of what members want and how to best engage them moving ahead. 1 CAE credit. More info/register.

Host: Personify

Presenters:

  • Rich Vallaster, Director of Client Relations at Personify
  • Erin Sullivan, Director of Marketing at Personify

Wed 1/27 from 1 to 5 p.m. – Conference Organizers Summit (Day 1)

Prepare for 2021 with an invigorating format that will truly connect you with other conference organizers and experts on a personal level, solve your conference challenges, and help you increase the value of your event. Connect with the best ideas and practices in today’s radically different event world. No long speeches. No PowerPoints (seriously). Instead, this event is an energizing mash-up of conference, support group, peer learning, practical training, and a ton of real human interaction and industry networking. More info. Register and save 50% on “organizer” tickets as a Brain Food subscriber. Registration includes a pre-conference reception on Tuesday at 5:30 p.m. and a pet-friendly happy hour social at 5:15 p.m. on Wednesday.

Host: Lee Gimpel

 Note from DR: I normally don’t feature paid events but I’m making an exception here for Lee because this is unlike any other event I’ve seen, plus you get a Brain Food discount.


Wed 1/27 at 1 p.m. – Finding and Building Member Value with Online Communities (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Luke Zimmer, Skariphos.com


Wed 1/27 at 1 p.m. – Expert Cost-Saving Tips: Budgeting in the New Normal

Understand our current marketplace and how it affects a planner’s strategy during negotiations. Discuss potential hidden fees and how to circumvent the unexpected. Learn creative cost-savings measures to impact your bottom line and how to measure your success with the creation of a Cost Savings Report so you can communicate these savings to your stakeholders in an impactful way. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, CMP, CMM, Innovation Partner, INNOV8 Meetings + Events


Wed 1/27 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 1/27 at 2 p.m. – Inoculate Your Organization Against Post Pandemic Culture Shock

A cultural revolution is about to sweep the workplace, ushered in by the most extensive work from home experiment ever imagined. If your organization’s culture doesn’t include words like Agile, Supportive, Collaborative, Innovative, Transparent, and Trusting, you may have a difficult time maintaining staff and attracting top talent in a virtual workplace. Explore why those terms are so important and what proactive steps you can take to prepare your organization for this unprecedented organizational culture shift. More info/register.

Host: Achurch Consulting


Wed 1/27 at 2 p.m. – How Do YOU Hybrid?

We’re asking pioneers and explorers to share their experiences as we venture into the next generation of hybrid meetings. You will gain ideas about engaging both your virtual and in-person audiences, and how to blend those audiences through various intentionally crafted design models. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Rachel Massman, Housing Colorado
  • Arianna Rehak, Matchbox Virtual Media
  • Leah Lazzari, CMP, Matchbox Virtual Media
  • Victoria Fanning, CMP, DES, MGMA

Wed 1/27 at 2 p.m. – Accommodating People with Disabilities at Virtual Meetings and Events

Learn how to anticipate challenges and achieve a smooth, gracious, and respectful virtual meeting and event experience for every participant. Find out why disability inclusion is so important. Hear about communication strategies to accommodate people with disabilities at virtual meetings and events and important resources designed to ease your way as a successful association executive and meeting professional. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Rosemarie Rossetti, Ph.D.,


Wed 1/27 at 2 p.m. – #RealTalk | Inclusive Marketing & Event Design: The Positive Impacts Leading to Success

While race and gender are the visual factors that tend to be at the forefront of D&I, businesses are leaving a large potential audience behind due to non-inclusive factors they have not considered. This program will address the business economics of D&I and considerations for developing a more inclusive business, which starts with the hiring process. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Antoine B. Craigwell, President & CEO, DGBM, Inc.

Wed 1/27 at 3 p.m. – Non-Dues-Revenue Workshop #1: Two Case Studies Presented by Association Executives with Q&A

With declining membership in many associations, there is an increasing need to find new sources of revenue besides dues and annual conferences. Learn what other associations have done to open up non-traditional revenue streams; how they have restructured their operations or engaged in new partnerships to help bring added value to “products” that the association already owned, but never effectively monetized; what they do when they initially fail in their new ventures; and how they get management and board buy-in to start new revenue generating activities. 1.5 CAE credits. More info/register ($19 fee).

Host: U.S. Transactions Corp.

Presenters:

  • Sharon Gleason, CFRE, ACFRE, Senior Director of Development & Marketing, Society of Nuclear Medicine and Molecular Imaging
  • Karim Guirguis, Chief Strategy and Innovation Officer, American Bankruptcy Institute

Wed 1/27 at 3 p.m. – Nonprofit Technology Trends Roundtable 2021

Hear about nonprofit technology trends we expect to deliver new impact this year, including cybersecurity, technology implementation, and cloud computing platforms. More info/register.

Host: Community IT

Presenters: Community IT Innovators’ CTO and cybersecurity expert Matt Eshleman, Chief Operating Officer, Johanny Torrico, Director of IT Consulting Steve Longenecker, and CEO Johan Hammerstrom


Thu 1/28 at 10 a.m. – Virtual Events – How to Boost Your Sponsor ROI

The new virtual event environment has made the whole process of securing and managing sponsors and exhibitors a lot more difficult for organizers—both in terms of providing value and managing expectations. But virtual events have the potential to be incredibly valuable for these important stakeholders. Learn how to help sponsors and exhibitors see the enormous potential of investing in a virtual space, key considerations when choosing virtual sponsors/exhibitors, how to manage their expectations (pre, during and post-event), and the six most popular ways of boosting sponsor ROI. More info/register.

Host: Eventsforce


Thu 1/28 at 12 p.m. – Behind the Curtain of ASAE’s Gold Circle Awards: What You Need to Know Before You Apply

Learn more about ASAE’s Gold Circle Awards (GCA), which recognize excellence in association membership, marketing and communications. Find out how applying for a GCA could benefit you, how to apply, what the judges are looking for, how to become a GCA judge and tips for success. More info/register.

Host: ASAE


Thu 1/28 at 12 p.m. – “The Power of Gathering Online” Summit

Hang out with intergalactic movers and shakers of the online event galaxy. Learn how to create amazing virtual gatherings for your guests. Hear about ways to deliver virtual events that still have the life-changing, bottom-line building impact of in-person events, including planning and preparing for your event, delivering an engaging and interactive event, and building off the momentum of past events. More info/register.

Host: Remo


Thu 1/28 at 12 p.m. – The Unseen Power of Partnerships: Creating Real Value for Members in a Pandemic

Join us for a monthly networking series of connections, engaging discussions, and collaborating on case studies highlighting common challenges faced by associations today. More info/register.

Host: Halmyre


Thu 1/28 from 1 to 6:15 p.m. – Conference Organizers Summit (Day 2)

Prepare for 2021 with an invigorating format that will truly connect you with other conference organizers and experts on a personal level, solve your conference challenges, and help you increase the value of your event. Connect with the best ideas and practices in today’s radically different event world. No long speeches. No PowerPoints (seriously). Instead, this event is an energizing mash-up of conference, support group, peer learning, practical training, and a ton of real human interaction and industry networking. More info. Register and save 50% on “organizer” tickets as a Brain Food subscriber. Registration includes optional activities on Thursday morning.

Host: Lee Gimpel


Thu 1/28 at 1 p.m. – 7 Reasons for Associations to Start or Revitalize Their Podcast (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Casey Callanan, MBA, Clear Contender Media


Thu 1/28 at 2 p.m. – Association Events Chat: What to Know for 2021

Like many of you, the Protech team spent time at several virtual events in 2020, and we’ve learned a lot along the way. Get answers to your most burning questions relating to virtual and hybrid association events in 2021, including: top trends for exceptional virtual and hybrid event experiences, industry events that will provide the best bang for their buck in 2021, and things to keep in mind as you plan for events in 2021 and beyond. 0.5 CAE credit. More info/register.

Host: Protech Services

Presenters: Protech’s Liz Palm, Marketing Director, and Heather Hughes, Marketing Communications Specialist


Thu 1/28 at 3 p.m. – Building Your Strategy for Data Analytics

A data culture empowers staff at all levels to make data-informed decisions. A strategy and roadmap is useful for planning and measuring your organization’s progress toward analytics maturity. Hear about the key considerations when creating your data analytics strategy, including the importance of data strategy and governance, data sources to consider and types of data, data privacy and data rights, and how to get started, even on a budget. More info/register.

Host: Association Analytics

Presenters:

  • Gretchen Steenstra, Strategic Consultant, Technology Management at DelCor
  • Bill Conforti, SVP of Strategy and Solutions at Association Analytics

Fri 1/29 at 12 p.m. – Digital Body Language: The New Rules of Trust and Collaboration

How do we connect meaningfully with our audiences and partners right now? How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? Learn how to master the art of Connectional Intelligence and Digital Body Language. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential


Fri 1/29 at 12:30 p.m. – Association DEI Social Hour: Accountability

The start of the new year brings new resolutions for individuals and organizations. As you set or update your organization’s DEI goals for the year, it’s important to think about accountability measures to ensure you’re not only setting and achieving the goals, but you’re finding ways to engage a team on the journey. Join us as we discuss your 2021 DEI goals and how to create an accountability plan to help keep you and your teams on track. More info/register.

Hosts/presenters:

  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Tue 2/2 at 12 p.m. – Using Public Data (2021 Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 2/2 at 1 p.m. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guests: Adam Hostetter and Johnny Clayton of FUSE Search


Tue 2/2 at 1 p.m. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board
To keep an association’s senior management and board working together in balance requires some level of investment in defining roles and responsibilities of the board and the senior management, and then training and supporting each leader to ensure appropriate behavior going forward. More info/register.

Host: .orgCommunity

Presenter: Randall Rollinson, President, LBL Strategies


Wed 2/3 at 1 p.m. – Member Engagement Begins With a Question (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Dave Will of PropFuel


Thu 2/4 at 2 p.m. – Digital Marketing Strategies for Ultimate Content Promotion

To effectively capture your members’ attention, you need to do two things very well. First, you have to create highly engaging digital content that your audience can’t wait to engage with. Second, you have to promote your content effectively and efficiently. Learn digital marketing strategies for effectively engaging your audience with high-quality content published in all the right places. More info/register.

Host: Sidecar (formerly Association Success)

Presenters:

  • Erica Salm Rench, Director of Customer Success, rasa.io
  • Michael Hoffman, CEO of Gather Voices

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Anshu A via Unsplash

The weekly list of free educational events and resources for the association community…

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ASAE Gold Circle Awards. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Apply now for a Gold Circle Award or volunteer as a GCA judge. Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. The deadline for ASAE members to apply for a judge spot is February 9, 2021.

Forget “normal.” WBT Systems says we aren’t going back to normal, and to think otherwise is magical thinking. They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue, by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode.

Association learning landscape. Leading Learning (aka Tagoras) released some results from data they collected from associations in late November and early December 2020. They share how the pandemic shaped learning businesses in 2020 and what kind of learning programs these organizations plan to offer in 2021. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blended learning and microlearning.

Inclusive leadership. In Nonprofit Quarterly, Loren Harris says, “More purposeful effort is needed to increase Black men’s access to networks, professional coaches/formal mentorship, and relationships to power and influence.” He suggests ten steps nonprofits can take to make space for black male leadership.

The future of chapters. Peggy Hoffman of Mariner Management asks, “Will chapters be relevant in 2021?” I won’t completely spoil the plot, but let’s just say, as a former (and biased) component relations professional, I like her conclusion and the reasoning behind it.

Craving for community. You’d think virtual events would be #1 on every “top posts of 2020” list. Well, not this one. MemberSuite discovered that their most visited blog post was about creating a sense of belonging and community. But, virtual conferences did dominate the rest of their list. 

Quick hits

  • How to be more productive working from home: 9 rules for the “now normal.” (Jonathan Thompson, Atlassian Work Life)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I want this sauce on everything. This maple-lemon-tahini sauce is intended for roasted sweet potatoes, but I put it on leftover roasted broccoli and can imagine it on fish and all kinds of things. I love it!
  • The other highlight was split pea soup with crispy kielbasa from Ina Garten. I also added the meat from the smoked ham hock to the soup too, oink. Can’t go wrong with Ina’s recipes.
  • Want a simple fish prep? Here’s what I did with striped mullet last week. Mix equal parts Parmesan cheese and panko bread crumbs. Add some fresh or dried herbs (I like parsley, dill or basil), lemon zest, garlic powder and melted butter and/or olive oil. Pat the crumb mixture over fish fillets and bake until the topping is golden and the fish is done.
  • Another one (this time, it was swordfish). Place fillets in a baking dish. Top with juice from half a lemon, salt, thyme, garlic powder, Aleppo pepper (or pepper flake of your choice) and little pats of butter.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 1/18 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 1/18 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 1/18 at 3 p.m. – From Systems of Record to Systems of Action

Do you struggle to make member data central to your decision-making process as an organization? Hear how technology can help you use your member data to drive strategy at your organization. Our speakers will explore their data philosophies and help inspire you to improve how you use member data in 2021. More info/register.

Host: Wicket.io

Presenters:

  • Reggie Henry, Chief Information and Engagement Officer at ASAE
  • David DeLorenzo, COO at Association Analytics
  • Jeff Horne, CEO at Wicket

Tue 1/19 at 11 a.m. – How to De-Escalate People: 4 Secrets of an FBI Hostage Negotiator and Corporate Fixer

Learn the tricks of the trade to help calm people down personally and professionally. The four skills we will reveal will help you navigate and address issues quickly and effectively, without incident. More info/register.

Host: When + How

Presenters: FBI special agent Chip Massey and crisis expert Adele Cehrs


Tue 1/19 at 12 p.m. – CRP Crunch & Munch

This monthly networking is designed to highlight you, our members, and assist you with live idea generation and best practice sharing. We’ll look to our community Collaborate board to see what the key topics are and then address it live. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community


Tue 1/19 at 12:30 p.m. – Nonprofit Mailers Face Unprecedented Challenges: What Does the End of the PRC’s Ten-Year Review Mean?

On November 30, 2020, the Postal Regulatory Commission published final rules concluding its so-called ten-year review that will allow the Postal Service to raise prices on mail by more than the rate of inflation, likely by a lot more. The impact of these rules on nonprofits may be disastrous. Hear an explanation of the PRC’s ten-year review, what the PRC’s final order means, how nonprofits can prepare for the storm, and what the industry is doing to fight back. More info/register.

Host: Venable LLP

Presenters:

  • Eric Berman, Partner, Nonprofit Organizations, Venable LLP
  • Stephen Kearney, Executive Director, Alliance of Nonprofit Mailers

Wed 1/20 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 1/20 at 11 a.m. – Insights for Everyone: Data Analytics for Leadership, Staff & Board

Learn how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions
  • Lacy Packard,  Director of Information Technology, American Association for Justice
  • Terry Dowdy, CAE, Director of Information Technology & Web Services, Tax Executives Institute

Wed 1/20 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 1/21 at 10 a.m. – Preparing for a Cookieless World

With new restrictions on third-party cookies on browsers, advertisers will need to rewrite the playbook on how to effectively advertise online with this in mind. Learn about the latest developments in the ad ecosystem, including Facebook’s new Conversions API, which allows users to access data from their own server to inform their Facebook Ad Campaigns. More info/register.

Host: Integromat

Presenters:

  • Emily Wilson, product growth manager at Facebook
  • Marty Weintraub from Aimclear, author of the book, Killer Facebook Ads
  • Jessica Herauf from Integromat

Thu 1/21 at 11 a.m. – Nonprofit GAAP – What you need to know about Related Parties and Consolidation

Walk through the accounting, presentation and disclosure requirements for related party transactions, transaction between entities under common control and affiliate entities. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Robins, CPA, Partner, Assurance Services at Aronson LLC


Thu 1/21 at 11:30 a.m. – Fundamentals of Virtual Networking in 2021 (and Beyond)

According to the 2020 Community Brands Disruption to Opportunity Study, members place increasing value on other virtual ways to connect year-round. ​Discover how to provide valuable online networking for your members using an online community.​ More info/register.

Host: Community Brands

Presenter: Michelle Schweitz, Membership Expert, Community Brands


Thu 1/21 at 12 p.m. – Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue

Strategic plans set, new ideas ready to pilot, business objectives mapped—and then the pandemic hit. Unsure of the impact of such an unprecedented event, you assessed, pivoted and forged ahead—but to what extent? What ideas were forced to the backburner, and when will they reemerge? What new objectives have emerged? How do you advance, and adapt, innovation efforts amid this era of uncertainty? Hear how recent ASAE innovation grant recipients advanced and adapted their plans to sustain their commitment to innovation, and how the pandemic impacted steps taken and decisions made. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Michelle Mason (moderator), FASAE, CAE, president and CEO, Association Forum, Founding Member, ASAE Innovation Grants Program
  • Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists
  • Lynette Sappe-Watkins, CFRE, executive director, PA Foundation
  • Michelle Siekerka, Esq, president & CEO, New Jersey Business & Industry Association

Thu 1/21 at 12 p.m. – Looking ForwardTM 2021: Reimagining the World in Which Association Leaders Will Need to be Successful

Hear about the results of Looking ForwardTM 2021, a global environmental scan of the association sector and the implications of the data on association strategy. More than 600 association leaders participated in the study conducted last month. Now in its 10th year, the study assessed the impact of 61 different factors within 6 domains on association members, and the primary challenges facing key association strategy domains. 3 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Dean West, President of Association Laboratory
  • Vicki Louise, CEO of SLAS
  • Robert Voltmann, Executive Director of the National Independent Automobile Dealers Association.

Thu 1/21 at 1 p.m. – Digital Training: 6 Dimensions of Transformation

The realities of 2020 forced organizations to digitally transform their training and certification businesses overnight. Some were more successful than others. How did the best move forward at high speed while improving quality and building a solid foundation for the post-COVID future? Learn how each of these interdependent elements plays an integral role in the successful transformation process: business realities and objectives, strategy issues and opportunities, content priorities, technology infrastructure, people and culture, and promotion roadmap. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO & Lead Analyst at Talented Learning
  • Ashish Rangnekar, CEO at BenchPrep

Thu 1/21 at 1 p.m. – Facilit8Me Community of Practice

Join us for our open community of practice dialogue! We ask participants to bring with them any facilitation challenges (past, present or future) they’d like to discuss as a group for supportive feedback, debrief and evaluation. No challenge is too big or small. We leverage the collective wisdom and experience of the group to brainstorm possible solutions, advice and recommendations in a safe and growth-minded environment. More info/register.

Host: Event Garde


Thu 1/21 at 2 p.m. – Content Curation 101: Creating Meaningful Member Relationships

Explore how to keep your members engaged with relevant, personalized content. Through the power of artificial intelligence, a different newsletter could be effortlessly created and sent to each individual based on their unique reading habits. Learn the tools, methods, and best practices for curating outside news sources in order to deliver personalized, automated news that your reader is interested in reading. Find out how expert-level curation will help you to always stay top of mind amongst your members. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, rasa.io


Thu 1/21 at 2 p.m. – An Insider’s Look Series: MPI’s World  Education Congress

MPI reimagined their World Education Congress as a hybrid event that drew over 1700 attendees, with 600 attending in-person. Get an insider’s look at how MPI worked with their venue safely, created engaging content for two distinct audiences, marketed an event as safe for in-person attendees, and laid out safe spaces for a full onsite agenda. More info/register.

Host: Cvent

Presenters:

  • Drew Holmgreen, Vice President of Brand Engagement at MPI
  • Melinda Burdette, Director of Events at MPI
  • Thomas Egan, Director of Sales at the Gaylord Texan
  • Kelli Kopec, Product Marketing Manager at Cvent

Thu 1/21 at 4 p.m. – Taking Your Event Virtual: Lessons Learned from the 2020 RV Dealers Convention/Expo

When the RV Dealers Association pulled the plug on the association’s major annual event in August, the staff had to shift its planning from a week-long meeting in Las Vegas to a two-week virtual convention/expo. Hear about lessons learned re attendee engagement, “right-sizing” educational offerings to fit the audience, providing value to exhibitors and sponsors, budgeting, finding the right partners to hold and promote a virtual event, and virtual meeting metrics. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenters:

  • Phil Ingrassia, President of the RV Dealers Association (RVDA)
  • Karin VanDuyse, Karin has a account Chief, RV Learning Center, RVDA

Fri 1/22 at 10 a.m. – Predictions for COVID-19 Recovery (NYSAE Engagement Lounge)

Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. What does that mean? Do we have approval to book live conferences? Are we planning to reopen our offices? Are we building back our bench? 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Facilitators:

  • Holly Koenig, CEO, NYSAE
  • David Jackson, CMP, HMCC, managing partner with KKD Tourism Advisors

Fri 1/22 at 1 p.m. – Ask the Association Veteran Anything

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn


Tue 1/26 from 9 a.m. to 4 p.m. – Marketing Automation & Technology Systems Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Tue 1/26 at 11 a.m. – Virtual Workshop for Association Professionals

Learn how to solve big problems and make important decisions with your team in a virtual environment. The workshop format is broken into three phases with one live session and two asynchronous periods. Phase 1: January 22–25, engage in an online dialogue on your own time. Phase 2: January 26, attend a collaborative virtual workshop to identify and evaluate choices. Phase 3: January 27-29, reflect through dialogue with your peers to determine consensus and reach a decision. More info/register.

Hosts: Association Chat, Howspace and Tecker International
Presenters:

  • KiKi L’Italien, CEO and Host, Association Chat, & Senior Consultant, Tecker International, LLC
  • Glenn Tecker, Chairman and Co-CEO, Tecker International, LLC
  • Paul D. Meyer, President and Co-CEO, Tecker International, LLC
  • Troy Pfeffer, Partnerships Director, Howspace North America

Tue 1/26 at 11:30 a.m. – The Future of Credentialing: 10 Trends to Track in 2021

Hear about the 2021 trends and why they matter. Get tips on how you can leverage these trends for the future success of your credentialing programs. More info/register.

Host: Knapp & Associates International


Tue 1/26 at 12 p.m. – CRP Idea Swap: What’s In for ’21?

Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Join us for a timely chat on what’s in and what’s out in strategies and plans for association components – geographic and non-geographic. More info/register.

Host: Mariner Management

Presenters: Peggy Hoffman and Peter Houstle, Mariner Management


Tue 1/26 at 1 p.m. – Opportunities for Producing and Monetizing Video in the Era of COVID-19 (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Paul Gannon, Thoughtcast Media Video Marketing


Wed 1/27 at 12 p.m. – Rethink, Restart, Refresh Your Panels: Advice for 2021

The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. Learn how to design an inspiring panel format for both virtual and in-person events, best techniques for curation and preparation of panelists, and strategies behind question design. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Kristin Arnold, MBA, CSP, CPF-Master, president, Extraordinary Team
  • Sarah Michel, CSP, vice president, professional connexity, Velvet Chainsaw Consulting
  • Dave Lutz (facilitator), managing director, Velvet Chainsaw Consulting

Wed 1/27 at 12 p.m. – What Communication Competencies Will Association Leaders Need in 2021? (Association Xchange, formerly DC Idea Swap)

One thing we learned in 2020 is the critical need for association executives to have solid communication skills and competencies–no matter what their job title may be. Join us for the January DC Swap as, discuss what communications skills the C-suite seeks when building a leadership team, and the communications competencies you need for continued success in your association career. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Eileen Denne, CAE, director of corporate communications for the American Academy of Physicians’ Assistants
  • John Tramontana, CAE, CEO of the Michigan Veterinary Medical Association

Wed 1/27 at 12 p.m. – Calibrating Your Brand Positioning

Aligning your association’s brand with its mission can lead to transformative change both within and outside of your association. Learn how to determine if your brand needs a refresh or a complete redesign, what role brand touchpoints play in your overall brand strategy and how they might have changed during the pandemic, and how content strategy can support and tell the story of your brand. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenter: Lilia LaGesse, senior creative strategist at GRAPHEK


Wed 1/27 at 1 p.m. – Finding and Building Member Value with Online Communities (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Luke Zimmer, Skariphos.com


Wed 1/27 at 2 p.m. – Inoculate Your Organization Against Post Pandemic Culture Shock

A cultural revolution is about to sweep the workplace, ushered in by the most extensive work from home experiment ever imagined. If your organization’s culture doesn’t include words like Agile, Supportive, Collaborative, Innovative, Transparent, and Trusting, you may have a difficult time maintaining staff and attracting top talent in a virtual workplace. Explore why those terms are so important and what proactive steps you can take to prepare your organization for this unprecedented organizational culture shift. More info/register.

Host: Achurch Consulting


Wed 1/27 at 2 p.m. – How Do YOU Hybrid?

We’re asking pioneers and explorers to share their experiences as we venture into the next generation of hybrid meetings. You will gain ideas about engaging both your virtual and in-person audiences, and how to blend those audiences through various intentionally crafted design models. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Rachel Massman, Housing Colorado
  • Arianna Rehak, Matchbox Virtual Media
  • Leah Lazzari, CMP, Matchbox Virtual Media
  • Victoria Fanning, CMP, DES. MGMA

Wed 1/27 at 2 p.m. – Accommodating People with Disabilities at Virtual Meetings and Events

Learn how to anticipate challenges and achieve a smooth, gracious, and respectful virtual meeting and event experience for every participant. Find out why disability inclusion is so important. Hear about communication strategies to accommodate people with disabilities at virtual meetings and events and important resources designed to ease your way as a successful association executive and meeting professional. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Rosemarie Rossetti, Ph.D.,


Thu 1/28 at 1 p.m. – 7 Reasons for Associations to Start or Revitalize Their Podcast (I.C.E. 8: Innovate. Communicate. Educate.)

Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Guest: Casey Callanan, MBA, Clear Contender Media


Fri 1/29 at 12:30 p.m. – Association DEI Social Hour: Accountability

The start of the new year brings new resolutions for individuals and organizations. As you set or update your organization’s DEI goals for the year, it’s important to think about accountability measures to ensure you’re not only setting and achieving the goals, but you’re finding ways to engage a team on the journey. Join us as we discuss your 2021 DEI goals and how to create an accountability plan to help keep you and your teams on track. More info/register.

Presenters:

  • Tim Hopkins, Senior Consultant at McKinley Advisors
  • Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Gemma F. Redondo via Unsplash

The weekly list of free educational events and resources for the association community…

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Virtual conference closing. I still remember the final moments of a virtual conference I attended last year. The last session finished… and then nothing. The conference experience just stopped. Close tab. Inspired by Priya Parker’s The Art of Gathering, WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees.

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing.

Building new norms. I was going to pull out a quote from Lowell Aplebaum’s piece about the exciting possibilities for associations in building new norms in 2021, but I can’t choose. I’m sure you’ll find lots to inspire and make you think in this one.

Forget normal. Holding out for normal is a bad idea, says Mark Schaefer. As a keynote speaker and consultant, he had “to make permanent business adjustments and develop new opportunities based on the world reality that is emerging.” You and your association must do the same.

Empathy. Change and uncertainty are unsettling, which is why, WBT Systems says, it’s more important than ever to practice empathy. Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues.

Deep work. Don’t confuse busy work with productivity, they’re actually archenemies. Achurch Consulting explains how to build a culture of deep work for your remote staff so they’ll have the time to focus on what’s most important, not what’s easiest.

Neurodiversity. I miss Maggie McGary’s regular blogging, so you can bet I perked up when I saw a new post from her in my inbox. What a gift. I hadn’t understood neurodiversity or its role in an inclusive organization until reading her explanation. This is a must-read for everyone.

Chapter data. Billhighway says chapter performance data could put you and your chapters on the path to a rewarding relationship. Skeptical? You won’t be after reading this, it makes perfect sense.

Impact of remote work. Derek Thompson describes the possible impact of the shift to remote work on local economies, entrepreneurship and politics. He also hedges his bets with an “Or, you know, maybe not” alternative scenario for each prediction.

Quick hits before we get to the list of next week’s free education

  • 17 non-negotiable things your email newsletter needs right now. (Ann Handley)
  • CAPTCHAs don’t prove you’re human—they prove you’re American. (Terence Eden)

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The highlight of our holiday feasts was creamy baked crab cannelloni on Christmas Eve—a Giada recipe. Wow wow wow. On the side, roasted broccoli with red onion and garlic.
  • On Christmas morning, I made a cheese danish. Not from scratch, heavens no, those days are long gone, for now, because this recipe calls for frozen puff pastry. Since I prepped the filling the previous afternoon, it was super easy to put together in the morning. It’s a keeper, the two of us quickly scarfed down half of it.
  • For Christmas dinner, we had shrimp fra diavolo with linguine. I was inspired by this Serious Eats recipe, except I made a broth with the shells (to use in lieu of the clam juice) instead of pan-roasting them. I added bacon and onion to the sauce, and made a panko topping inspired by this Ina recipe.
  • On the side, garlic bread, of course. You don’t really need a recipe for garlic bread but ever since I saw this NY Times version, I haven’t looked back. But I adapt it by softening the butter instead of melting it, using whatever fresh or dried herbs I have on hand (parsley, basil and/or oregano). The mozzarella cheese (fresh or regular) is a must, not optional.
  • I made the most swooningly delicious dessert in the slow cooker: sticky toffee pudding. It’s out of this world with vanilla ice cream—and will be my new Christmas tradition.
  • On New Year’s Eve, we had linguine with calamari, another keeper. On the side, chard sautéed with red onion, garlic and dried cranberries.
  • Every New Year’s Day, I make corned beef for Jim because it’s his birthday. I top the corned beef with an odd mix of ground spices and roast it for several hours in a low oven. On the side, we enjoyed this extremely cheesy potato gratin and a cabbage sauté with bacon, onion, carrot, red bell, poblano and jalapeño pepper, and garlic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/8 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 1/8 at 12 p.m. – Striving for Sustainable Excellence? Case Study of EAIE 2019 Conference

The EAIE Conference and Exhibition is the largest international higher education conference in Europe and the second largest in the world. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Such a large and visible occasion provided the opportunity to showcase the close co-operation between the client (EAIE) and the hosting venue (Messukeskus Helsinki) to build a sustainable event and provide an example that inspires the meeting industry to be more sustainable. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Paula Blomster, Conference Manager, Suomen Messut Osuuskunta


Mon 1/11 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 1/11 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 1/12 at 11 a.m. – Sponsors in the Spotlight (Coffee & Connections)

Hear about new opportunities for virtual sponsorship benefits, examples of year-round sponsorship engagement that’s not dependent on your annual conference, transitioning benefits from in-person sponsorships in a new environment, ensuring your association stands out among the competition for sponsor support, and gaining staff and board buy-in for new sponsorship programs. More info/register.

Host: Map Dynamics

Presenters:

  • Bruce Rosenthal, Bruce Rosenthal Associates
  • Alexis Simoneau, CAE, Map Dynamics

Tue 1/12 at 1 p.m. – 2021 Association Survey Results with ReviewMyAMS

Get an in-depth, sneak preview of the yet-to-be released 2021 Association Trends Survey findings. See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement. 1 CAE credit. More info/register.

Host: GrowthZone

Presenters:

  • Teri Carden, founder, ReviewMyAMS
  • Amy Gitchell, Marketing Specialist, GrowthZone AMS

Wed 1/13 at 11 a.m. – Understanding Search & Why Your Organization’s Future Relies on It

For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms. This session will focus on all aspects of search including off-site search (SEO and Google searching), on-site search (federated searching of all of your organization’s web platforms), reputation management, and paid search. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jake Toohey, Senior Digital Consultant at Adage Technologies
  • Joe Post, Vice President Strategy & Experience Design at Adage Technologies
  • Eric Matthias, Senior Director of Application Development at the American Academy of Pediatrics

Wed 1/13 at 11 a.m. – The First 100 Days—What to Expect

Hear about current and potential policy that can impact your organization in 2021, key legislative and regulatory priorities for the 117th Congress as well as the Biden-Harris team, initiatives or regulations that will be continued or reversed from the Trump administration, pitfalls, and where government affairs teams should prioritize their efforts. More info/register.

Host: FiscalNote

Presenters:

  • David Thomas, Partner, Mehlman Castagnetti Rosen & Thomas
  • Nicole Venable, Principal, Invariant
  • Kevin O’Neill, Chair of Legislative Practice Group, Arnold & Porter

Wed 1/13 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 1/13 at 12:30 p.m. – New Year, New You: Reframe Your Personal Style for a Virtual World

Join us for a conversation with three experts – a personal stylist, video image consultant, and career coach – who will share their insights on how to fashion an authentic look and video frame that can transform your virtual world into valuable relationships. More info/register.

Host: Association Chat

Presenters:

  • Allison Hamilton-Rohe Personal Style Coach, DailyOutfit
  • KiKi L’Italien, Video Image Consultant, Amplified Growth, and senior consultant, Tecker International, LLC
  • Shira Lotzar, Career Coach and Recruiter, Purposeful Hire

Wed 1/13 at 12:30 p.m. – The Future of Association Events

Learn the dos and don’ts of virtual events from five peer association examples. Hear about monetization strategies, session management, and how to create more long-term value from a limited budget. 1 CAE credit. More info/register.

Hosts: Association TV® (by WorkerBee.TV, Inc.)


Wed 1/13 at 1 p.m. – Tax Implications of the Cares Act and the Newly Signed Stimulus Bill

The CARES Act is the largest economic relief bill in US history, allocating $3 trillion to support individuals and businesses through the pandemic and economic downturn.  In December, another stimulus bill was signed into law which expanded the scope of the CARES Act. Learn about the tax implications of provisions of the CARES Act, FFCRA, and the stimulus bill and in particular how it will impact your organization in 2020, 2021 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jennifer Eubanks, CPA, CGMA, CMA
  • James (Jim) Niblock, JD, CPA
  • Sheetal Sood, CPA, MSACC, MBA

Wed 1/13 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 1/13 at 2 p.m. – Meeting the Technology Demands of Your Members in 2021

Association leaders have expressed feeling very behind when it comes to providing the right technology for their communities, even in pre-pandemic days. COVID-19 has only widened that gap. Explore what taking on a modern mobile strategy can look like in 2021. Through client examples and case studies, we’ll look at the engagement successes an on-hand, all-encompassing app can bring about after a year of many challenges. 1 CAE credit. More info/register.

Host: Clowder

Presenter: Clowder’s Director of Sales Billy Barnes


Wed 1/13 at 2 p.m. – Small and Simple Meetings: Revealing the Hidden Complexity in Your Event Program

Even the smallest meetings have their own unique set of challenges, but for most organizations, these events are handled by non-professional planners. During our recovery path from the global pandemic, these events will be more common. Learn how small meetings can mean big financial risks, and the complexity of attendee safety and security. More info/register.

Host: Cvent

Presenter: Allison Hamil, Senior Director, Professional Services, Cvent


Wed 1/13 at 3 p.m. – The Road Ahead: State of the Event Industry 2021

Hear what planners should be thinking about now and for the months to come. This discussion will cover why venue ventilation is more important than Hygiene Theater, balancing attendees’ psychological comfort with liability concerns to determine risk, how to think about the return to in-person events as “reverse hybrid planning,” and why 2021 will be the year of user experience when it comes to virtual. Get insights into how the world will look like in the year ahead, how COVID may change social behavior, and how anticipated trends will impact the events industry. More info/register.

Host: Event Leadership Institute

Presenters:

  • Howard Givner, Founder and CEO, Event Leadership Institute
  • Kevin White, CSEP, Founder & Chief Strategist, XPL
  • Brandt Krueger, Technical Producer, Event Technology Consulting

Thu 1/14 at 10 a.m. – What’s Working Now: Designing Your Website RFP

Redesigning your website and choosing the best CMS for your association’s needs can be daunting – and so can the RFP process for choosing the right website partner. Join your association peers for an interactive discussion around designing your website RFP for success. We’ll review the steps for creating your RFP, focusing your list of potential partners, and selecting the best fit to ensure your success. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Thu 1/14 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

The right LMS can mean the difference between a big success and a big headache, but the selection process can be daunting. In this session, we’ll discuss our time-tested process for selecting a learning management system and highlight the pitfalls to avoid. Attendees will leave the session with a clear understanding of how to lead their organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts/presenters: Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras


Thu 1/14 at 2 p.m. – Leading with Your Strengths

While the world can seem obsessed with fixing what’s broken with people, if you invest your energy into building on your natural talents (and your team’s natural talents), your productivity and engagement will see a boost. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC

Guest: Shaara Roman, Founder and CEO, The Silverene Group


Tue 1/19 at 3 p.m. – From Systems of Record to Systems of Action

Do you struggle to make member data central to your decision-making process as an organization? Hear how technology can help you use your member data to drive strategy at your organization. Our speakers will explore their data philosophies and help inspire you to improve how you use member data in 2021. More info/register.

Host: Wicket.io

Presenters:

  • Reggie Henry, Chief Information and Engagement Officer at ASAE
  • David DeLorenzo, COO at Association Analytics
  • Jeff Horne, CEO at Wicket

Thu 1/21 at 12 p.m. – Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue

Strategic plans set, new ideas ready to pilot, business objectives mapped—and then the pandemic hit. Unsure of the impact of such an unprecedented event, you assessed, pivoted and forged ahead—but to what extent? What ideas were forced to the backburner, and when will they reemerge? What new objectives have emerged? How do you advance, and adapt, innovation efforts amid this era of uncertainty? Hear how recent ASAE innovation grant recipients advanced and adapted their plans to sustain their commitment to innovation, and how the pandemic impacted steps taken and decisions made. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Michelle Mason (moderator), FASAE, CAE, president and CEO, Association Forum, Founding Member, ASAE Innovation Grants Program (IGP)
  • Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists
  • Lynette Sappe-Watkins, CFRE, executive director, PA Foundation
  • Michelle Siekerka, Esq, president & CEO, New Jersey Business & Industry Association (NJIBIA)

Thu 1/21 at 1 p.m. – Digital Training: 6 Dimensions of Transformation

The realities of 2020 forced organizations to digitally transform their training and certification businesses overnight. Some were more successful than others. How did the best move forward at high speed while improving quality and building a solid foundation for the post-COVID future? Learn how each of these interdependent elements plays an integral role in the successful transformation process: business realities and objectives, strategy issues and opportunities, content priorities, technology infrastructure, people and culture, and promotion roadmap. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO & Lead Analyst at Talented Learning
  • Ashish Rangnekar, CEO at BenchPrep

Thu 1/21 at 1 p.m. – Facilit8Me Community of Practice

Join us for our open community of practice dialogue! We ask participants to bring with them any facilitation challenges (past, present or future) they’d like to discuss as a group for supportive feedback, debrief and evaluation. No challenge is too big or small. We leverage the collective wisdom and experience of the group to brainstorm possible solutions, advice and recommendations in a safe and growth-minded environment. More info/register.

Host: Event Garde


Thu 1/21 at 2 p.m. – Content Curation 101: Creating Meaningful Member Relationships

Explore how to keep your members engaged with relevant, personalized content. Through the power of artificial intelligence, a different newsletter could be effortlessly created and sent to each individual based on their unique reading habits. Learn the tools, methods, and best practices for curating outside news sources in order to deliver personalized, automated news that your reader is interested in reading. Find out how expert-level curation will help you to always stay top of mind amongst your members. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, rasa.io


Thu 1/21 at 4 p.m. – Taking Your Event Virtual: Lessons Learned from the 2020 RV Dealers Convention/Expo

When the RV Dealers Association pulled the plug on the association’s major annual event in August, the staff had to shift its planning from a week-long meeting in Las Vegas to a two-week virtual convention/expo. Hear about lessons learned re attendee engagement, “right-sizing” educational offerings to fit the audience, providing value to exhibitors and sponsors, budgeting, finding the right partners to hold and promote a virtual event, and virtual meeting metrics. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenters:

  • Phil Ingrassia, President of the RV Dealers Association (RVDA)
  • Karin VanDuyse, Karin has a account Chief, RV Learning Center, RVDA

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

Welcome to the last Association Brain Food of 2020. I’ll be back on Friday, January 8 after a (hopefully but probably not likely) two-week holiday break.

Thank you for reading and sharing Association Brain Food with others in the association community this year. If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it.

Wishing you and your loved ones a happy, healthy holiday season!


I’m sharing more reading recommendations than usual because I’m hoping you’ll have time during the holidays to catch up on your reading. That’s my plan, plus watching ASAE TEC sessions recordings and webinar recordings from the past several months.

Chapters

Chapter training needs survey. Elisa Brewer Pratt, CAE, of Brewer Pratt Solutions invites you to participate in a Chapter Staff & Chapter Board Training Needs survey until Friday, December 25. But don’t wait that long, please take a moment to complete the survey or forward it to a component relations professional at your association.

Chapter financial data. How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data, reduce the risk of financial mismanagement and alleviate the chapter leadership burden. No, not too good to be true.

Marketing

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. The post also provides a good primer on programmatic advertising (aka retargeting or remarketing), if you’ve been wondering about that.

DEI

DEI data. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals. This is one of the most useful articles I’ve read on the topic.

COVID perspective

Anthony Fauci says herd immunity is possible by the fall of 2021, and ‘normality’ by the end of 2021… if 75-80% of Americans are vaccinated. That’s a big if. Alvin Powell has the story at The Harvard Gazette.

A little more optimistic prediction via Tyler Cowen: the best estimate of a complete ‘return to normal’ in the U.S. is late summer 2021 (Aug-Oct 2021), per data scientist and COVID modeler Youyang Gu.

Virtual conferences

Tri-brid event model. If you attended PivotFest at ASAE TEC, you heard Reggie Henry mention the tri-bid event model. Well, here’s the post by Arianna Rehak of Matchbox Virtual Media that describes this focus on three event experiences: in-person, virtual and integrated.

Virtual exhibitor/sponsor data. Shepherd Smith of Gravitate Solutions and Scott Oser of Oser Associates share a list of sponsor/exhibitor benefits, the type of data each of the benefits generates and the value of that data to sponsors/exhibitors—a handy reference when putting together your exhibitor/sponsor prospectus.

Proximity chat. An emerging type of platform known as “proximity chat” could offer a better option for Zoom happy hours and parties, says Gretchen McCullough at Wired. I agree. It would at least offer a different experience. I enjoyed going to a few events hosted on The Echo from MemberSuite which provides this type of conversational experience.

Virtual conference as ritual. Don Neal of 360 Live Media believes a conference can serve the same ritualistic role in our professional lives that other ceremonies and events play in our personal lives. He provides a “few thought starters for the virtual expression of the secular rituals that might help elevate spirits and engage your audience.”

Virtual conference tips. Shameka Jennings, CMP, suggests seven areas of focus as you pivot your in-person events online. She just pulled off a successful virtual conference so her advice is based on experience.

Virtual event risks. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event—”drawn from real-world experiences and scars (my own and others).” It’s quite a comprehensive list.

Quick hits before we get to the list of next week’s free education

  • Angry about friends breaking the Covid rules? (Neelam Tailor, The Guardian)
  • Psychologists offer three tips for coping with the loss of holiday traditions. (Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine)
  • Eight-in-ten Americans say they don’t generally answer their cellphone when an unknown number calls. (Colleen McClain, Pew Research)
  • I love German Christmas markets. I’ve not yet been to one but this year I’m travelling virtually to Rothenburg, Cologne, Berlin, Nuremberg and Munich. I know, France has good ones too. Go explore!

Support your local food bank

Since spring, my local food bank has distributed double the amount of food they usually do because of the unrelenting demand caused by the pandemic’s economic impact. Please consider finding and supporting your local food bank. Many of them have matching campaigns during the holiday season so the impact of your donation might be doubled or tripled.

Good eats

Skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Have you ever had wahoo? It reminds me of swordfish and was incredibly tasty in a creamy tomato sauce—a quick recipe for busy nights. I don’t add water, just extra cream, or you could add the juice from canned tomatoes instead.
  • I’m always on the hunt for a good meatball—my childhood memories drive that obsession. On an old Milk Street podcast episode, they were talking about the large amount of bread used in the excellent meatballs in Naples. I couldn’t get that off my mind so I found the recipe for Neapolitan meatballs on their site (paywall) and made them. Yes, they are delicious—my new house meatball recipe. I copied the recipe into a Word doc so if you want it, just email me.
  • I love hearty greens on the side of a tomato-based pasta sauce so we had a kale sauté with bacon, onion, carrots, yellow sweet peppers and garlic. Another night, we had roasted broccoli with red onion, garlic and red pepper flakes—that would have worked well too.
  • Earlier in the week, I made some roasted potatoes with garlic and rosemary. The leftovers went into a fantastic frittata along with some red bell pepper and sad-looking scallions.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric. The next Association Brain Food will publish on Friday, January 8.


Fri 12/18 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 12/18 at 12 p.m. – WEC Grapevine: How We Did It – Pandemic Meetings Considerations & Lessons Learned

In November 2020, MPI delivered a hybrid event in-person at the Gaylord Texan in Grapevine, Texas, and live online to an audience representing 17 countries. Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Melinda Burdette, CMP, Director of Events, MPI
  • Drew Holmgreen, Vice President, Brand Engagement, MPI
  • Jessie States, CMP, CMM, MPI Academy Director, MPI
  • Annette Gregg, CMM, MBA, Senior Vice President, Experience, MPI

Mon 12/21 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 12/21 at 1 p.m. – Part 3 of the CyberSecurity series (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Guest: Sanjay Deo of 24by7 Security: A Day in the Life of Ransomware


Mon 12/21 at 10 p.m. – How to Develop Metrics, Track and Analyze Data at Digital Events

Digital events now give stakeholders the opportunity to capture and analyze data points, translating it into meaningful results and insights. How do you develop the right data metrics for sponsors and partners of your digital event? Also, what are the questions to ask of the event platforms to ensure you receive the data at the completion of your digital event thereby creating more value for your event stakeholders. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jennifer Kingen Kush, DES, Founder and Strategist, Kingen Kush Solutions, LLC


Wed 12/23 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 12/28 at 1 p.m. – The Impact of the Pandemic on the Tourism Industry (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Guest: Lisa Simon, Executive Director of the International Inbound Travel Association


Tue 12/29 at 9:30 a.m. – Hello 2021 CRP Coffee Chat

Let’s do an early ring in of the new year with a short coffee chat. We’ll swap ideas we’re percolating for 2021 and share wins from 2020. More info/register.

Hosts: Billhighway and Mariner Management


Tue 12/29 at 10 a.m. – Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit

Not-for-profit accounting for exchange transactions can be difficult. Recent accounting standards such as Accounting Standards Codification 606 (ASC 606) add to the complexity. All transactions must use the five step approach and additional considerations need to be addressed depending on the nature of the transaction. Learn about these five steps and how to apply them to your organization’s transactions with customers. Understand the differences between contributions and exchange transactions. 1.5 CAE credits. More info/register.

Host: US Transactions Corp.

Presenter: Mark Robins, CPA, Partner, Assurance Services at Aronson LLC


Tue 12/29 at 12 p.m. – Tax Implications of the Cares Act

The CARES Act is the largest economic relief bill in US history, allocating $3 trillion to support individuals and businesses through the pandemic and economic downturn. Learn about tax implications of provisions of the CARES Act and FFCRA and begin planning for year end. 1.5 CAE credits. More info/register.

Host: US Transactions Corp.

Presenter: Jennifer Eubanks, CPA


Mon 1/4 at 1 p.m. – Welcome to 2021! What’s Ahead (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 1/5 at 12 p.m. – How to Give Performance Reviews on Video

Just because you’re on video doesn’t mean you have to miss the opportunity to create moments of honest connections that lead to deeper engagement. Learn how to leverage video for performance reviews, make these conversations more comfortable, and create positive outcomes for you and your team members. More info/register.

Host: Remote Leader Project


Wed 1/6 at 12 p.m. – How to Market When You Don’t Have Time (or Resources) for Marketing

Learn how to allocate marketing resources and prioritize activities in a lean environment to get the most impact for your dollar. Tactics covered will include SEO, automation, social media and more. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Tim Young, President, Young Marketing Consulting


Wed 1/6 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 1/6 at 3 p.m. – Coaching Volunteer Success

This session is designed to help CRPs use their inherent, and sometimes hidden, skills to coach volunteers toward success for their chapters AND the association. Learn how to identify the coaching skills you already have, explore ways to untangle the conversations, and honor and use diversity of thought. More info/register.

Hosts: Peggy Hoffman of Mariner Management and Laurie Reuben, PCC, of Cheshire Consulting Group


Thu 1/7 at 9 a.m. – How to Give Performance Reviews on Video

Just because you’re on video doesn’t mean you have to miss the opportunity to create moments of honest connections that lead to deeper engagement. Learn how to leverage video for performance reviews, make these conversations more comfortable, and create positive outcomes for you and your team members. More info/register.

Host: Remote Leader Project


Thu 1/7 at 2 p.m. – 2021 Hospitality Predictions

Hear where the hospitality industry is going and what smart meeting professionals are doing to reassure attendees and meet their goals. Learn methods to optimize your relationships with hotels, skills you need to thrive in the coming market, and what is myth vs reality in today’s meeting environment. More info/register.

Host: Smart Meetings

Presenter: Michael Dominguez, President and CEO of Associated Luxury Hotels International


Fri 1/8 at 12 p.m. – Striving for Sustainable Excellence? Case Study of EAIE 2019 Conference

The EAIE Conference and Exhibition is the largest international higher education conference in Europe and the second largest in the world. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Such a large and visible occasion provided the opportunity to showcase the close co-operation between the client (EAIE) and the hosting venue (Messukeskus Helsinki) to build a sustainable event and provide an example that inspires the meeting industry to be more sustainable. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Paula Blomster, Conference Manager, Suomen Messut Osuuskunta


Thu 1/14 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

The right LMS can mean the difference between a big success and a big headache, but the selection process can be daunting. In this session, we’ll discuss our time-tested process for selecting a learning management system and highlight the pitfalls to avoid. Attendees will leave the session with a clear understanding of how to lead their organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts/presenters: Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons photo by Alicia Slough via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

2021 attendee intent survey. To better understand the interest in attending in-person or hybrid conferences in 2021, Ricochet Advisory and HPN Global are collecting data from past conference attendees on the factors and scenarios that influence their likelihood to attend future conferences, e.g. vaccination availability, hotel hygiene practices, air travel, quarantined return rules, etc.

This survey data will provide quantitative insights to help guide associations planning 2021 conferences. Please email Chris Gloede if your association has questions about the study or is interested in participating. Participating associations will receive the full survey dataset and analysis as well as a data slice of the same analysis for their association.

Project management basics. I bet many of you once found yourself in a project manager role without the benefit of project management experience or training. Been there! The scary thing is: you don’t know what you don’t know. Achurch Consulting removes some of the mystery by sharing project management basics for AMS implementation projects.

Binge-worthy education. I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. WBT Systems breaks down some of the secrets to Queen’s Gambit’s success and explains how these principles apply to educational programs.

Virtual networking meetups. MemberSuite shares nine ideas for member networking meetups that go well beyond the chat box at virtual conferences. Coincidentally, I saw people talking about this member need in the chat boxes at ASAE TEC. 

Chapter ROI. It’s easy to see how much your association spends on chapters, but not as easy to see the return on that investment. Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources.

Association websites. If you see Ray Van Hilst of Yoko Consulting listed on a conference schedule, you know you’re in for a good session. His blog posts deliver the goods too. In this one, he shares some association website trends he’s seen over the past year and practices you should put into play for 2021.

Support your local food bank. Since spring, my local food bank has distributed double the amount of food they usually do because of the unrelenting demand caused by the pandemic’s economic impact. Please consider finding and supporting your local food bank. Many of them have matching campaigns during the holiday season so the impact of your donation might be doubled or tripled.

Quick hits before we get to the list of next week’s free education:

  • 3 ways virtual presenters can elicit greater audience response and connection. (Sarah Gershman, Harvard Business Review)
  • How to professionally decline an unnecessary Zoom meeting (Lindsay Tigar, Fast Company)
  • Just in time for the second or third wave of stir-crazy, hillnutty and shackwacky… explore the entire world with 4K virtual walking tours. (Ted Mills, Open Culture)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I found a new sauce for fish. Although I think it’s meant for tacos, it was delicious on baked black drum fillets: creamy jalapeño sauce. I used my Vietnamese coriander instead of cilantro because it’s right outside my door. I grew it so I’d have a year-round ready supply of cilantro because there’s nothing worse than pulling cilantro out from the produce drawer only to find a blackened slimy bouquet.
  • Earlier in the week, we had this fall-apart, caramelized cabbage as a side. A completely different way of preparing cabbage—we loved it. Watch the heat on this one, it can sneak up on you if you have a heavy hand. Guilty.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 12/11 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 12/11 at 1 p.m. – Associations of the Future Series

Join a fireside chat about the future of associations. Amanda and Meredith provide a preview in this trailer. The series includes two 20-ish minute on-demand videos (here’s the first, the second will be live today at the link below) followed by a live session where they continue the conversation, answer any questions you may have, and where you can weigh in on the opportunities and possibilities for associations. More info/register.

Hosts: Amanda Kaiser of Kaiser Insights and Meredith Low of Meredith Low Consulting


Fri 12/11 at 1 p.m. – Association Professionals Annual Holiday Party

Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community! You’ll meet old friends and make new ones in this fun, interactive online event. (Plus, you may get some ideas for your own parties, galas, and fundraisers.) Definitely not another boring Zoom meeting. It’s a party plus networking … and a shot of learning and reflection to justify it all for your boss. BYOB, obviously. More info/register (ASAE Collaborate log-in required).

Host: Lee Gimpel, Better Meetings


Mon 12/14 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 12/14 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday.  

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 12/14 at 2 p.m. – Delivering a Successful Hybrid Event

Hear what the new breed of hybrid events will look like going forward. Learn how to develop and deliver relevant content for all audiences, increase attendance and engagement with the right mix of technology solutions, expand revenue opportunities and offset costs with blended learning and sponsorships, and select which key performance indicators to measure against as benchmarks for success. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Jesse Sniper, Senior Direct of Product, Event Technology Group, Community Brands
  • Jessica Metzler, Director of Client Success, Learning Solutions, Community Brands

Mon 12/14 at 10 p.m. – How to Develop Metrics, Track and Analyse Data at Digital Events

Digital events now give stakeholders the opportunity to capture and analyse data points, translating it into meaningful results and insights. How do you develop the right data metrics for sponsors and partners of your digital event? Also, what are the questions to ask of the event platforms to ensure you receive the data at the completion of your digital event thereby creating more value for your event stakeholders. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jennifer Kingen Kush, DES, Founder and Strategist, Kingen Kush Solutions, LLC


Tue 12/15 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register (ASAE Collaborate log-in required).

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 12/15 at 12 p.m. – Aligning Norms, Core Values and Codes of Conduct: A CEO Dialogue

Recent attention to guidelines for board behavior is driven by two circumstances—new challenges for governance in the virtual environment, and heightened sensitivity to issues of diversity and inclusion. These realities have created an opportunity to revisit established norms, ethics and practices and necessitate a new look toward best practices of leadership behavior. Hear insights from CEOs and industry experts on how they are navigating these realities and (re)committing their board leadership to organizational core values and codes of conduct. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Hannes Combest, CAE (moderator), chief executive officer, National Auctioneers Association
  • Sharon Cox, MA, RDN, LDN, FAND, senior consultant, Tecker International LLC
  • Neal Couture, CAE, executive director, The American Society for Nondestructive Testing
  • Debbie Trueblood, MS, CAE, executive director, Illinois Park and Recreation Association

Tue 12/15 at 12 p.m. – How the Software Revolution is Eating Professional Learning

In the same way that Amazon “ate” bookstores and turned them into Kindle books, eLearning software is on the brink of “eating” professional learning, radically changing the way we deliver and consume education and learning programs today. Hear about the tailwinds creating this opportunity, how learning organizations can seize the opportunity to drive 10X impact, and the characteristics for a winning formula in this space in 2021. More info/register.

Host: BenchPrep

Presenter: BenchPrep’s CEO Ashish Rangnekar


Tue 12/15 at 2 p.m. – When Good Isn’t Good Enough: Upgrading Your Virtual Events for 2021

Learn to use a human-centered approach to virtual event design, set your speakers and audience up for success, and increase production value to maintain audience attention. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Convene


Tue 12/15 at 2 p.m. – Leadership Buy-in: Modeling Commitment to Affect Change

Hear about the International Board of Director’s commitment to reinforcing the inclusivity of MPI events through education and action in 2021. Join an impactful conversation with our industry leaders and learn how you can work to bring Diversity and Inclusion initiatives to your workplace, organizations, chapters, and more. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Steve O’Malley, Division President, Maritz Travel Company
  • Stephen Revetria, Giants Enterprises

Tue 12/15 at 2 p.m. – Rock Your Virtual Presentations!

How do you “read the room” virtually? How can you look professional on a tiny webcam for client presentations, board meetings, or performance reviews? Learn the 5 core elements to enhance your virtual presence and acquire the specific techniques that make it easier to “read the room” for any virtual discussion. More info/register.

Host: Remote Leader Project


Tue 12/15 at 3 p.m. – Virtual & Hybrid Event Production: What You Need to Know to Be Successful in 2021

What requirements are necessary for virtual and hybrid events? Who is responsible for what aspects of production? What considerations should you take in choosing the software platform for your events? Join an in-depth discussion on how to plan your event production in 2021 and beyond. Explore best practices, tips, and even a few case studies on how to prepare for successful virtual and hybrid events. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Mike Doane (moderator), CadmiumCD
  • Joe Fauler, Projection
  • Josh Miller, CadmiumCD
  • Maggie Pearson, Conference Managers

Wed 12/16 at 11 a.m. – What’s the Real Scoop on Virtual and Hybrid Events?

In this day in age it seems like every technology company out there is claiming expertise in virtual event software solutions. Our inboxes are infiltrated daily with promotions and false promises and navigating this sea of providers and solutions can be confusing and overwhelming. It’s hard to know where to begin, but the team at Confluence Global has been out in the trenches and has the scoop. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Craig Dellorso, CEO and Co-Founder, Confluence Global
  • Greg Pinsince, Director, Business Development, Confluence Global

Wed 12/16 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 12/16 at 11:30 a.m. – How to Host a New Member Orientation in 30 Minutes

Hosting an online orientation is a great way to engage new members with your organization and other new members. Learn about best practices for webinar format and presenter tips, the basics you should share about your association, top areas of your membership website to share, and how to encourage new members to connect. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Membership Expert, Community Brands


Wed 12/16 at 12 p.m. – Looking Toward the Future: What 2021 Will Hold for Associations

From strategic plans to budgets to events, nearly every aspect of an association was affected by events in 2020. As the year comes to an end, the question hanging over the heads of everyone is, “What will 2021 hold?” Hear about changes expected to occur in 2021 and beyond in areas such as strategic planning, financials, membership, and meetings and events. More info/register.

Host: Talley Management

Presenters:

  • Joe Sapp, MBA, CAE (moderator), TMG Chief Operating Officer
  • Gregg H. Talley, FASAE, CAE, TMG President and CEO
  • Diann Furfaro, CPA, TMG Chief Financial Officer
  • Ethan Gray, CAE, TMG Director of Association Management Services
  • Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer

Wed 12/16 at 12 p.m. – Rock Your Virtual Presentations!

How do you “read the room” virtually? How can you look professional on a tiny webcam for client presentations, board meetings, or performance reviews? Learn the 5 core elements to enhance your virtual presence and acquire the specific techniques that make it easier to “read the room” for any virtual discussion. More info/register.

Host: Remote Leader Project


Wed 12/16 at 1 p.m. – The 2020 Year in Review: How Higher Ed, Associations, and Training Providers Pivoted in Light of Immense Change

Learn how professional associations, higher education institutions, and training providers have had to change how they teach new skills to their learners, how they have changed their digital credentials to reflect the changing hiring landscape, and what they think 2021 will bring. More info/register.

Host: Credly

Presenters: Wharton School at the University of Pennsylvania, the Black Swan Group and the Nonprofit Leadership Association


Wed 12/16 at 1 p.m. – Exciting New Meetings Technology: How the Latest Tech Tools Can Create Efficiencies and WOW Attendees

From new methods for running virtual and hybrid meetings to extended reality and beyond, discover what new technologies are actually relevant to your meetings, how they may impact your budget and how you can best use them to improve both your attendees’ experience and the ROI of your event as the meetings and events industry recovers. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Corbin Ball of Corbin Ball & Co.


Wed 12/16 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 12/16 at 2 p.m. – Six Ways to Have Your Online Event Not Stink

Hear practical strategies aimed at making your online event better than just “not stinking”—but darn good. Learn key considerations on event production quality, insights of being flexible and planning for the unexpected, and the importance of crafting a unique experience to get attendees to engage. More info/register.

Host: Virtual Inc.

Presenters: Andy Freed, CEO, and Margot Rodger, VP of Events & Meetings, Virtual, Inc.


Thu 12/17 at 11 a.m. – Events 2.0: Delivering and Monetizing a Hybrid Event

Hear about compelling ways to combine the power of physical meetings with the huge audience reach of a virtual event. Explore new ideas for successful hybrid events, including the format, content, technology, networking and monetization. More info/register.

Host: Virtual Events Institute


Thu 12/17 at 1 p.m. – The Member and the Message

It’s time to get comfortable with your organization’s talking points. Learn how to communicate consistent, relevant, and simple messaging to your members. Hear how association leaders deliver memorable messages about the value of their organizations, a set of questions and framework to follow instead of starting with a blank sheet of paper, and a thought process and an approach to develop and deliver a presentation that sells your organization. More info/register.

Host: GrowthZone

Presenter: Melynn Sight


Thu 12/17 at 1 p.m. – Be A Proactive Planner in 2021

Learn about the current state of the events industry, how to be a proactive event planner, and educational opportunities to progress in your career. More info/register.

Host: Pathable

Presenter: Lori Pugh Marcum, Head of Meeting Innovation, Meeting Professionals International


Fri 12/18 at 12 p.m. – WEC Grapevine: How We Did It – Pandemic Meetings Considerations & Lessons Learned

In November 2020, MPI delivered a hybrid event in-person at the Gaylord Texan in Grapevine, Texas, and live online to an audience representing 17 countries. Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Melinda Burdette, CMP, Director of Events, MPI
  • Drew Holmgreen, Vice President, Brand Engagement, MPI
  • Jessie States, CMP, CMM, MPI Academy Director, MPI
  • Annette Gregg, CMM, MBA, Senior Vice President, Experience, MPI

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

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Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc.

If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Please participate—or ask the right person in your organization to participate—today because the survey closes at end of business today, Friday, December 4.

A message for the board. Imagine you’re an association board member and you read this from the CEO:

“If we keep doing what we are doing, we won’t be doing this for much longer. If we change what we are doing, there is a chance we will have a chance.”

This imaginary message for the board—written by Amanda Kaiser of Kaiser Insights—isn’t just a necessary slap of reality, it also asks for the board’s trust as staff experiments with going down a new path, not the same old safe path, so the association can continue to meet member needs. It’s a message worth sharing with your board. 

Launching a DEI program. Tim Hopkins at McKinley Advisors shares lessons learned from launching a DEI program at the International Association of Fire Chiefs (IAFC). I especially love the last two lessons: track metrics that matter and share guidance with your industry. In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes.

Event and learning data. Data can lead you down unexpected and profitable trails, says WBT Systems, and help you build a business case for a bigger professional development budget. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue.

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” Amen, brother. He shares ideas to get you started with 2021 conference planning.

Raising sponsorship prices. Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices—an argument that gets into goals, costs and value.

Support your local food bank. Since spring, my local food bank has distributed double the amount of food they usually do because of the unrelenting demand caused by the economic impact of the pandemic. Please consider finding and supporting your local food bank. Many of them have matching campaigns during the holiday season so the impact of your donation might be doubled or tripled.

Quick hits before we get to the list of next week’s free education:

  • Lots to chew on here… ten, really eleven, big changes for events coming in the years ahead. (Don Neal, 360 Live Media)
  • Cautionary tale… why you need a backup for your backup. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. (Donna Oser, CAE)
  • How the American Anthropological Association created a successful virtual internship program. (Palmyra Jackson and Katie Patschke, ASAE)
  • All aboard for a slow, and I mean slow, reindeer sleigh ride with a Sami guide across the frozen wilderness of Norway. It’s relaxing in an odd way. (BBC Four via Hydro Looper)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Since Jim and I were on our own for Thanksgiving, we enjoyed a different kind of feast. I started with North Carolina oysters on the half shell while making a few sides and our appetizer, shrimp cocktail. Wow oh wow, I love my new approach to shrimp cocktail. I poached NC shrimp in a strained court bouillon, keeping the broth under 170°F, per this recipe, then chilled them, in sandwich bags, in an ice bath. Cocktail sauce (heavy on the horseradish) on the side. I saved the court bouillon and have been enjoying warm mugs of it—having some right now as a matter of fact.
  • We had cranberry ginger chutney alongside Jim’s slow-and-low grilled venison roast (swoon!) because it’s not Thanksgiving without cranberries. My adapted version includes jalapeño and tons more ginger.
  • On the side, roasted Brussels sprouts with red onion, bacon, maple syrup and balsamic vinegar, and mashed potatoes.
  • Later in the weekend, I steamed the rest of the oysters for both of us and served them with brown butter mixed with hot sauce and lemon juice. The leftover brown butter sauce made an encore appearance on baked sheepshead fillets—now, that’s a tasty fish.
  • The weekend feasting continued with a roast beef dinner—my second time following this recipe, it’s a keeper. I forgot about drying the beef out in the refrigerator, couldn’t tell the difference, and added garlic powder to the rub. On the side, cranberry sauce, mashed potatoes and roasted carrots with garlic powder, ancho chile powder and cinnamon.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World

Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources. Hear about sponsorship benefits you can offer, ways to increase your sponsorship ROI, and the three levels of sponsorship (hint: it is not Gold, Silver, and Bronze). More info/register.

Host: New York Society of Association Executives

Presenters:

  • Lewis Flax, Flax Associates
  • Cynthia Reddrick, Fruition Consulting for Nonprofits

*All times are Eastern Standard Time unless otherwise noted.


Fri 12/4 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 12/4 at 11 a.m. – Nonprofit GAAP:  Functional Expense Reporting: Make It Meaningful to You and Your Audience

Understand the elements of the statement of functional expense and how to make it meaningful to your audience. You will be able to understand the difference between program and supporting services and variance methods for allocating costs in accordance with GAAP. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Mark Robins, CPA and Eric Hittle, CPA


Fri 12/4 at 12 p.m. – How to Maximize Your Engagement in Industry 4.0

With loads of transactional data, most organizations are still guessing what their members need and want. Contextual data gives meaning to the other data sets, making it easier for organizations to deliver relevant information at the individual level. Learn about the difference between transactional and contextual data and how it can be merged together to drive better engagement. No slides. No sales pitch. Just 3 handsome mugs and good dialog. More info/register.

Host: Association Strong Podcast

Presenters: Tom Morrison from Metal Treating Institute, along with association tech entrepreneurs, Dave Will and Sig VanDamme


Fri 12/4 at 12 p.m. – Association Planner Summit

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Molly Marsh, Director of Education and Engagement Design, AMR Management Services
  • Samuel Scott, The Promotion Fix Columnist, The Drum

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will continue our late October conversation on my current series of columns on The Reinvention Mandate, Part I and Part II. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 12/7 at 8:30 a.m. – Associations Now Live @ TEC

Through interviews with technology thought leaders and conference attendees, Associations Now Live @ TEC previews each day’s highlights and explores how the association community is meeting the technology challenges of 2020 and beyond. More info/register (fee for ASAE non-members).

Host: ASAE


Mon 12/7 from 9 a.m. to 3:35 p.m. – TEC Insider Day

Choosing the right software, platforms, and technology partner is crucial to the success of your organization. Kick off this year’s ASAE Technology Exploration Conference with TEC Insider Day, a unique opportunity to learn more about the latest in the technology industry through a special track of demos held in conjunction with TEC 20. More info/register (fee for ASAE non-members).

Host: ASAE


Mon 12/7 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 12/7 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 12/7 at 3:30 p.m. – Introduction to Agile Development with Scrum

An overview of Scrum, a method of rapid iteration and experimentation to discover product direction and build high performing teams. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dr. Patrick McConnell – NextUp Solutions


Mon 12/7 at 4 p.m. – AWTC End-of-Year Virtual House Party

For the 4th year in a row, Association Women Technology Champions (AWTC) is planning to celebrate the ASAE TEC Conference with a happy hour to kick it off. We are using a virtual event platform that allows us to host lots of Zoom meetings. Each one is a room in our virtual house party and you can walk between them and decide how to spend your time. So join us in the garden for live music, the living room for games, the basement for scuttlebutt, the dining room for crafts, and more. More info/register.

Host: Association Women Technology Champions


Tue 12/8 from 9 a.m. to 4:45 p.m. – ASAE Technology Exploration Conference (TEC)

Discover how to use the latest in technology. Hear from leaders, connect with peers, and explore demos from the best in the industry to address unique challenges and prepare your organization for a new level of success. CAE credits. More info/register (fee for ASAE non-members).

Host: ASAE


Tue 12/8 at 9:30 a.m. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution

Hear about the history of AI, where there has been success and utilizing the technology for marketing your products, services and engagement to your membership. Get a better understanding of how AI fits into your marketing mix and key actions to take to both start the conversation in your organization, and build on an existing AI marketing program. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Todd M. Tolbert, MBA, CAE
  • Manav Kher, FusionSpan

Tue 12/8 from 11 a.m. to 3 p.m. – 2021 Event Trends

Join us for our final event of the year and learn how 2021 will shape up. Discover research-backed trends for making educated decisions about your events in 2021. Leave the event with a plan of action for 2021. CMP credits. More info/register.

Host: Event MB


Tue 12/8 at 11:30 a.m. – How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue

We get it. The virtual trade show just isn’t the same as the in-person event. But that doesn’t mean exhibitors don’t want to showcase their offerings and consumers and companies don’t want to buy. Exhibiting companies need purchasers now more than ever, and consumers and businesses still need solutions. Learn what to include in online-friendly exhibitor packages that deliver ROI, sales tips for demonstrating the value and getting exhibitors bought in to the new format, best practices for your exhibitors to optimize their virtual presence, and ideas for activities that bring together exhibitors and attendees for better buying connections. More info/register.

Host: Map Dynamics

Presenter: Scott Oser, founder, Scott Oser Associates


Tue 12/8 at 11:30 a.m. – The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy

Learn how to create digital connections using peer-to-peer onboarding and evaluate your onboarding plan against other small associations. 1 CAE credit. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Membership Expert, and Tirrah Switzer, Association Advocate, Community Brands


Tue 12/8 at 12 p.m. – “New Normal” for Association Learning Group Workshop: Virtual Conferences/Training Sessions

This is the second working meeting of a community of practice. All are encouraged to join and engage in this guided discussion. This month’s topic is: Virtual Conferences/Training Sessions – What worked, what didn’t and what to do about it? We’ll start off with a conversation between three people (one who’s conference ended a few days before, a second who ran a May conference so had a fast move to virtual and the third who has run multiple virtual conferences these many months). Then we’ll all get to explore, in small groups, what we’ll do in our association’s learning based on we heard. More info/register.

Hosts: Bucky Dodd, PhD, iLED; Lee Gimpel, Better Meetings; Carolyn Thompson, Training Systems, Inc.; and Josh Yavelberg, PhD, Flying Cloud Solutions, LLC.

Presenters:  

  • Chris Glatz, Management Services
  • Peggy McElgunn, Global Professional Services
  • Pam Rosenberg, American Society of Plumbing Engineers

Tue 12/8 at 1 p.m. – Real Talk: What I Wish I Knew in March 2020

Join us for a session where we share the best advice we have for each other as we go into 2021. We will feature lessons learned from seasoned event planners, and use a new Topic Tournament model that you can take away for your next session. More info/register.

Host: 360 Live Media/Event Innovators Exchange

Presenters:

  • Arlene Kidwell, Director of Conference Logistics, National Association of Independent Schools
  • Jeanne Malone, Meeting Services Director, Million Dollar Roundtable

Tue 12/8 at 2 p.m. – The Stories We Share: An Interview with Dave Nadelberg (Association Chat)

Dave Nadelberg is best known as the creator of Mortified and the cultural movement has now become a podcast, multiple books, a couple documentaries and the new Netflix series, The Mortified Guide. But it all started with a live show, which is still going strong across 20 cities around the world. He and co-creator Neil Katcher recently created a card game called, “I Can’t Believe I Did That…” which is both a party game and an exercise in empathy and hilarity. We’ll talk about the power of storytelling and the ways we can use story to better connect with other people. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC

Guest: Dave Nadelberg,


Tue 12/8 at 2 p.m. – How to Deliver More Engaging Virtual Events

The way you ran virtual events in early 2020 shouldn’t be the same way you run them in 2021—you’re not scrambling now. In a world of fully virtual interactions, what’s worked and what hasn’t worked? Network with your community of peers to exchange ideas and get answers to your most pressing questions from our panel of experts. More info/register.

Host: Higher Logic

Presenters:

  • Jeff Breunsbach, Director of Customer Experience at Higher Logic
  • Tirza Austin, Online Community Manager at American Society of Civil Engineers
  • Chris Detzel, Global Enterprise Community Manager at Imperva
  • Brett Wangman, President at The Center for Association Growth

Wed 12/9 from 9 a.m. to 5 p.m. – ASAE Technology Exploration Conference (TEC)

Discover how to use the latest in technology. Hear from leaders, connect with peers, and explore demos from the best in the industry to address unique challenges and prepare your organization for a new level of success. CAE credits. More info/register (fee for ASAE non-members).

Host: ASAE


Wed 12/9 at 11 a.m. – Enterprise Risk Management

The role of the association executive to identify key risks facing the organization now extends beyond financial risk management and includes additional issues such as compliance, strategic, operational, and reputational risks. Learn how to develop and monitor an enterprise risk management for your organization, and contribute to the long-term health of your organization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Rob Eby, CPA, CGMA, Aronson LLC’s Nonprofit & Association Services Group
  • Kathy Trahan, CAE, CEO & President, Alliance Safety Council

Wed 12/9 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 12/9 at 12 p.m. – Do Good to Lead Well Through Crisis: The Science and Practice of Resilient Leadership

By drawing on classic and cutting edge research, this session will show unequivocally that moral leadership and success can not only co-exist, but the former maximizes the chances of the latter. This session also shares concrete tips and strategies that can be immediately adopted within organizations at a micro- and macro-level. It will challenge participants to think about how to leverage the power of “doing what’s right.” 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Craig Dowden, PhD, President and Founder, Craig Dowden & Associates


Wed 12/9 at 1 p.m. – Cash Management Through Crisis for Nonprofits & Associations

As membership dues and conference registrations decline, many NFP and Associations are facing governance and management considerations related to the COVID19 Crisis. These include cash management, and tightly related budgeting, forecasting and financial planning techniques, as well as a need to keep board and finance committees well informed with frequent meetings and reports. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Daniel O’Dea and Jennifer Eubanks


Wed 12/9 at 1 p.m. – How to Scale Community Globally

Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Find out how to expand your existing playbook to plan accordingly to incrementally grow their community to serve a global audience. More info/register.

Host: Community By Association

Presenter: Dani Weinstein, Community Builder, Strategist and Advisor


Wed 12/9 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 12/9 at 2 p.m. – Riding the Wave of Virtual Transformation

Get a look at the past, present, and future states of eLearning and insights on different tactics deployed by organizations to meet the new needs of their reality. Learn how to align eLearning initiatives to overall digital engagement and SEO goals, align technology with content through instructional design and course curriculum, and deliver the “wow” factor during these disruptive times. 1 CAE credit. More info/register.

Hosts: MemberSuite and Blue Sky eLearn


Wed 12/9 at 2 p.m. – Innovative Event Marketing Strategies for 2021

The past year has completely transformed the look, feel, design and execution of the meeting planning process, so it only makes sense that the way event professionals market meetings and events should evolve, too. Learn how to engage with your ideal audience via new marketing strategies, use innovation to evolve your meetings’ message, and brand your digital and hybrid events to stand out from the rest. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • John Nawn, Co-Founder and Chief Strategist, The Event Strategy Network
  • Jacquelyn Wells, Vice President and Senior Strategist, mdg
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Thu 12/10 at 10 a.m. – What’s Working Now Series: Designing Your Website RFP

Redesigning your website and choosing the best CMS for your association’s needs can be intimidating—and so can the RFP process for choosing the right website partner. Join your association peers for an interactive discussion around designing your website RFP for success. More info/register.

Host: Results Direct


Thu 12/10 at 11 a.m. – Local is the New State

From landscaping ordinances and building codes to policing, local policy is playing an increasing role in government affairs strategies. From engaging with municipal and county leaders to developing a robust government and public relations strategy that connects with local citizens and lawmakers alike, government relations teams are finding ways to deal with the huge activity happening at the local level. Learn how local government affairs became a top priority for government relations teams, what trends you can expect in 2021, and how to build a modern local government monitoring strategy. More info/register.

Host: FiscalNote

Presenters:

  • David Trebing, General Manager of State and Local Relations, Daimler North America Corporation
  • Brandon Ray, Senior Manager of State and Local Affairs, Associated Builders and Contractors
  • Elizabeth Tseng, Manager of Professional Services, FiscalNote
  • Troy Flanagan, Vice President of Government Affairs and Industry Relations, American Hotel and Lodging Association

Thu 12/10 at 11 a.m. – Reduce, Reuse, Recycle: How to Do More with Less Content in 2021

What if you could reduce the amount of content you’re producing, reuse what you already have and recycle your content by giving it new life? Prepare for a more productive 2021 by getting fresh content ideas, suggestions for how to beat writer’s block and access to a spreadsheet to help you organize all of it for the future. More info/register.

Host: Association Success

Presenter: Chelsea Brasted, General manager, AssociationSuccess.org


Thu 12/10 at 12 p.m. – Chapter Performance Reimagined: Taking Your Association’s Growth to the Next Level

In times like these, when many associations can’t host large in-person conferences, chapters and affiliates can deliver member value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we’ll touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association. More info/register.

Host: Billhighway


Thu 12/10 at 1 p.m. – The 2021 Learning Business Landscape

Look back at key developments that impacted the learning business in 2020—ranging from the obvious (COVID) to the less obvious (the growth of learntech investment)—plus survey data from practitioners working in the business of lifelong learning. Hear how organizations are investing in online learning and specific areas of focus like personalization, microlearning, social learning, data analytics. Find out what your peers consider important and start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Tagoras and Leading Learning co-founders Jeff Cobb and Celisa Steele


Thu 12/10 at 1 p.m. – Turning DEI Commitments into Action

Diversity, Equity & Inclusion has emerged as a major priority in the association sector this year—and many leaders are looking for “roadmaps” or proven practices to guide their work. Hear how two associations realized measurable change by integrating DEI plans into their strategy and governance. Our panel will outline their plans—from envisioning to impact measurement—and share best practices and lessons learned from the volunteer leader, CEO and staff perspective. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Chris Busky, CAE, CEO, Infectious Diseases Society of America and the IDSA Foundation
  • Salandra Thomas, Vice President, Talent and Organizational Development, Infectious Diseases Society of America
  • Karen Horting, MBA, CAE, Executive Director & CEO, Society of Women Engineers
  • Heather Doty, Incoming President, Society of Women Engineers and Project Engineer, Ball Aerospace
  • Jon Hockman, CPF, FASAE, Principal, McKinley Advisors

Thu 12/10 at 1 p.m. – How to Make Your Organization Essential in 2021

Do your members view your organization as an investment that they cannot afford to do without? Your organization’s financial health and growth outlook may depend on it. Hear from a panel of your peers about initiatives they launched to grow their membership, increase revenue, drive member engagement, and more. 1 CAE credit. More info/register.

Host: MemberClicks

Presenters:

  • Kim McQueen with the American Association of Dental Office Management
  • Vish Kalambur with the Association Management Center in Chicago
  • Denise Hoolhorst with the Nashville Area Chamber of Commerce

Thu 12/10 at 3:30 p.m. – Data Fitness (Associations & Nonprofits): Get Your Data in Shape for 2021

Join us in this session to learn the steps to getting your data in shape for 2021 to inform decisions, adapt to the changing post-COVID climate, and better meet your members and customers’ shifting needs. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jay Yeo, ORI Results
  • Dave Jackson, CFO, American Counseling Association

Fri 12/11 at 1 p.m. – Associations of the Future Series

Join a fireside chat about the future of associations. Amanda and Meredith provide a preview in this trailer. The series includes two 20-ish minute on-demand videos (here’s the first, the second will be live today at the link below) followed by a live session where they continue the conversation, answer any questions you may have, and where you can weigh in on the opportunities and possibilities for associations. More info/register.

Hosts: Amanda Kaiser of Kaiser Insights and Meredith Low of Meredith Low Consulting


Fri 12/11 at 1 p.m. – Association Professionals Annual Holiday Party

Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community! You’ll meet old friends and make new ones in this fun, interactive online event. (Plus, you may get some ideas for your own parties, galas, and fundraisers.) Definitely not another boring Zoom meeting. It’s a party plus networking … and a shot of learning and reflection to justify it all for your boss. BYOB, obviously. More info/register (ASAE Collaborate log-in required).

Host: Lee Gimpel, Better Meetings


Mon 12/14 at 2 p.m. – Delivering a Successful Hybrid Event

Hear what the new breed of hybrid events will look like going forward. Learn how to develop and deliver relevant content for all audiences, increase attendance and engagement with the right mix of technology solutions, expand revenue opportunities and offset costs with blended learning and sponsorships, and select which key performance indicators to measure against as benchmarks for success. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Jesse Sniper, Senior Direct of Product, Event Technology Group, Community Brands
  • Jessica Metzler, Director of Client Success, Learning Solutions, Community Brands

Tue 12/15 at 12 p.m. – Aligning Norms, Core Values and Codes of Conduct: A CEO Dialogue

Recent attention to guidelines for board behavior is driven by two circumstances—new challenges for governance in the virtual environment, and heightened sensitivity to issues of diversity and inclusion. These realities have created an opportunity to revisit established norms, ethics and practices and necessitate a new look toward best practices of leadership behavior. Hear insights from CEOs and industry experts on how they are navigating these realities and (re)committing their board leadership to organizational core values and codes of conduct. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Hannes Combest, CAE (moderator), chief executive officer, National Auctioneers Association
  • Sharon Cox, MA, RDN, LDN, FAND, senior consultant, Tecker International LLC
  • Neal Couture, CAE, executive director, The American Society for Nondestructive Testing
  • Debbie Trueblood, MS, CAE, executive director, Illinois Park and Recreation Association

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Thomas Millot via Unsplash

The weekly list of free educational events and resources for the association community…

turkey-2376001_1280 500

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs.

CEO pandemic insights. Lakisha Woods, CAE, shares her insights from the association C-suite, including advice on attracting and retaining volunteer leaders—a perspective I hadn’t considered before.

Listening. Working on a suicide helpline changed how Natalia Dashan talks to everyone. She had to develop a new habit: stop assuming, start listening. Seems obvious, but most of us don’t do it. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects.

Risking innovation. On the Leading Learning podcast (a must-subscribe), Celisa Steele talked with association executive director Shawn Boynes, CAE, about dealing with disruption during the pandemic, taking risks and virtual learning. He also spoke about the discussions about race and leadership on the Texts to Table podcast (another must-subscribe) that Shawn co-hosts with three other Black association leaders.

Quick hits before we get to the list of next week’s free education:

  • Did you know the CARES Act made it possible to deduct $300 on your 2020 tax form for charitable donations, even if you don’t itemize deductions? (Chad Chubb, Kiplinger)
  • You might have seen this video of a man wrestling his puppy from an alligator’s jaws—without dropping his cigar! If not, check it out and turn the sound up to hear his grunting efforts. I love this guy. (Washington Post)
  • We hike in southern Utah at least once a year, so this story about a strange monolith showing up in the midst of the red rock wilderness caught my eye. Prank or message from outer space? Cue spooky music. (Adventure Journal)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • This moqueca de peixe (Brazilian fish stew) recipe is from Jessica Harris, a respected culinary historian and cookbook author. Oh my, we loved this stew. No worries if you don’t have dende oil, I didn’t, just omit it.
  • Jim was away on his annual hunting trip for several days last week so I had my annual pasta indulgence festival—and probably gained about five pounds. I made my usual gorgonzola pasta since he’s not a blue cheese fan. This year, it featured shiitake mushrooms and arugula. I also made a smoked and canned salmon pasta with onion, garlic, peas, lemon zest, dry vermouth, cream, parmesan, asiago, tarragon and black pepper. That was my favorite.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/27 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/30 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/30 at 1 p.m. – The First 100 Days: How the New Administration Will Influence Your Business

Join a post-election roundup looking into the first 100 days of the presidency. These interactive, virtual discussions will provide an assessment of how a new Biden administration is likely to affect federal policy and the landscape of various industries. With our expansive Legislative Group, consisting of former officeholders and regulatory officials, coupled with experienced industry practitioners, Venable is ideally situated to provide unique analysis and perspective on what lies ahead. More info/register.

Host: Venable LLP


Mon 11/30 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 12/1 at 12 p.m. – Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap)

Learn how to evaluate your current governance system and introduce the concept of governance redesign. Hear about getting buy-in from board members and a governance system design framework. Walk away with the knowledge needed to redesign your governance system so that its functionality is improved and the board is better positioned to add value. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Robert Nelson, CAE, Principal, Nelson Strategic Consulting


Tue 12/1 at 12 p.m. – Future Forward: Innovation and Resilience

3 sessions: What SuperSolvers Know, Industry Recovery Panel, and Hurdle Adversity: Amputate Fear and Embrace Your New Normal. 3 CMP credits. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • John Register
  • Courtney Clark, Author
  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office
  • John Flynn, Vice President of Administration, MGM Resorts International
  • Stephanie Glanzer, CMP, Chief Sales Officer and Senior Vice President, MGM Resorts International
  • Liz Mikkelsen, CMP, Supervisor – Event Purchasing & Industry Relations, ITA Group

Wed 12/2 through Fri 12/4 – digitalNow Conference (registration fee)

A three-day event focused on helping association leaders reinvent the relevance of their organizations in the context of a digital world. On Day 1, leaders will assess the core value proposition of their association. How is the world changing for their members? How is the ecosystem changing? What does this mean for the organization? On Day 2, we’ll examine the key strategies necessary for taking advantage of the trends and delivering on the value propositions articulated on Day 1. On Day 3, we explore the structure required to implement the strategies outlined on Day 2. What are the technologies, people, and processes required to be successful? CAE credits. More info/register – breaking my rule because there’s a registration fee, but this conference is always worth it, plus you get quite a deal since it’s virtual this year.

Host: Fusion Productions


Wed 12/2 at 11 a.m. – VIVid Virtual Presentations

Learn three categories of engagement techniques that you can use to accomplish your virtual presentation’s goals by engaging attendees and helping them stay focused on your presentation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Presenter: John Bellotti, Chapter Program Manager, National Association of Tax Professionals


Wed 12/2 at 11 a.m. – Membership Momentum: Leading Your Association into 2021

This year, associations battled headwinds brought on by a seemingly endless pandemic: reduced budgets, uncertainty, and a lack of in-person interactions. But this year also accelerated new ways for associations to bridge connections virtually. Hear how membership models have changed, tips to increase your membership base, and how you can future-proof your association with unique virtual opportunities. More info/register.

Host: Meeting Expectations

Presenters:

  • Kelly Ash, Senior Association Manager, Meeting Expectations
  • Karl Kirsch, CAE, Vice President, Meeting Expectations
  • Michelle Lee, CPC, Executive Director, OSAP

Wed 12/2 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 12/2 at 12 p.m. – We Came, We Saw, We Survived 2020 (Or Did We…?) 

Join a peer-peer idea exchange—no cost, no presentations, no consultants, no vendors. Just great discussion, sharing, and networking among association professionals from across Virginia. More info/register.

Host: Virginia Society of Association Executives


Wed 12/2 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 12/2 at 2 p.m. – The Advocacy Year-End Review and Futurecast

It’s been an unconventional year, to put it mildly, but for digital advocacy, it was a time to stand in the spotlight. With a pandemic, a presidential election, and Congressional and state elections, a lot happened at the grassroots and grasstops advocacy level. Take a look back at what worked, what didn’t, the most effective digital strategies and tactics for our new normal, and what advocacy professionals need to prepare for in the coming months. More info/register.

Host: FiscalNote


Wed 12/2 at 2 p.m. – What’s in Store for Meetings and Events in 2021?

After one of the most challenging years the meetings industry has ever faced, what can planners expect as we head into the new year? Industry experts will share forecasts for industry segments, detail the next steps toward recovery, and help planners adjust to meet the needs of a changing landscape. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Emmy Hise, Senior Consultant, Consulting and Analytics, STR
  • Michael Shapiro (moderator), technology editor/senior editor, Northstar Meetings Group

Wed 12/2 at 2 p.m. – Create Compelling Presentations for Your Virtual Event

Learn key design principles for effective presentation design, and see how to do it all using only PowerPoint. With plenty of real-life before and after examples, quick tips and tricks, and resources for reference you’ll become a storytelling master. 1 CMP credit. More info/register.

Host: Hubb

Presenter: Richard Goring, Director, BrightCarbon


Thu 12/3 at 8:45 a.m. – Virtual Shake-Up 2.0: Prepare Your Event strategy for 2021

Learn the new competencies you need to succeed, what a successful and sustainable virtual event strategy looks like (and how to implement it), everything you want to know about hybrid (and then some), and how to gather the right data that informs strategy and drives business. More info/register.

Host: Brella


Thu 12/3 at 11 a.m. – Inclusive Language: The Path to Respectful Content, Connections, & Companies

Learn how inclusive language is more than avoiding offensive words—it’s about aligning intention with impact. Find out why inclusive language is important, and the challenges global companies face when trying to create inclusive content, how to use inclusive language in content as a starting point to larger diversity and inclusion initiatives, and how the right technology plays an important role in global companies learning to communicate inclusively. More info/register.

Host: Acrolinx

Presenters:

  • Vivian Acquah, Workplace Wellness Advocator
  • Theresa Hein, Content Strategy & Localization Lead, Babbel
  • Kiana Minkie, Marketing Content Specialist, Acrolinx

Thu 12/3 at 11:30 a.m. – Drive Business Results: Set New Strategic Priorities and Optimize Your Talent

Learn effective ways to build community, increase engagement, and optimize your talent all while working to achieve exploring, producing, stabilizing and cultivating objectives. More info/register.

Host: SOAR Community Network


Thu 12/3 at 12 p.m. – How to Develop and Market Your Virtual Event

Hear about the core aspects of developing and marketing a great virtual event, including the platform needed to livestream speakers; the technology integrations with your AMS/CRM; planning, development, and other considerations (lighting, audio, background); and five core marketing tactics and strategies to employ. More info/register.

Hosts: Social27 and Marketing Nice Guys

Presenters:

  • Tim Ito, Partner, Marketing Nice Guys
  • Manpreet Wadan, Partner, Social27

Thu 12/3 at 12:30 p.m. – Measure What Matters: DEI Impact

Hear about the diversity, equity and inclusion (DEI) metrics other organizations are tracking, share your own successes and challenges, and gain a better collective sense on how to measure what matters when it comes to DEI impact. More info/register.

Host: McKinley Advisors

Presenters:

  • Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association
  • Tim Hopkins, senior advisor, McKinley Advisers

Thu 12/3 at 2 p.m. – The Path to Association Podcast Success

Hear why the panel of podcasters decided to start one for their organization, how they develop the content and content schedule, what it takes to produce the episodes – the magic that happens behind the mic, how they launched the podcast and tips for promotion, feedback they’ve gotten from members, and what they know now that they wish they knew before they started. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Dave Coriale, President, DelCor Technology Solutions
  • Patricia Cole, Vice President of Communications, Catholic Charities USA
  • Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States
  • David Werning, Director of Content Development, Catholic Charities USA

Thu 12/3 at 2 p.m. – Member Renewal Campaigns that Work: How to Plan, Launch, and Measure an Effective Renewal Program Quickly

At this time when people are not getting together in person, your member renewal campaign must be personalized, emotionally compelling, and make the member feel the pull of the member community. Video is the way to do that. Hear about a tactical plan to engage your members that will be your secret weapon in achieving higher membership renewal rates and having an impact in as little as 7 days. More info/register.

Host: Gather Voices


Thu 12/3 at 2 p.m. – The Secrets to Structuring Your Total Event Program for 2021

Learn how to realign your total event framework so that virtual, hybrid, and in-person events all have their spot to shine, set up your organization with the right mindset and skillset for successful events in 2021, and structure a flexible, agile tech stack that allows you to execute and capture value no matter the event type. More info/register.

Host: Smart Meetings

Presenters: Mike Dietrich and Alyssa Peltier, Cvent


Fri 12/4 at 10 a.m. – Generating Revenue in a COVID World

Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources. Hear about sponsorship benefits you can offer, ways to increase your sponsorship ROI, and the three levels of sponsorship (hint: it is not Gold, Silver, and Bronze). More info/register.

Host: New York Society of Association Executives

Presenters:

  • Lewis Flax, Flax Associates
  • Cynthia Reddrick, Fruition Consulting for Nonprofits

Fri 12/4 at 12 p.m. – Association Planner Summit

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Molly Marsh, Director of Education and Engagement Design, AMR Management Services
  • Samuel Scott, The Promotion Fix Columnist, The Drum

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 12/7 at 4 p.m. – AWTC End-of-Year Virtual House Party

For the 4th year in a row, Association Women Technology Champions (AWTC) is planning to celebrate the ASAE TEC Conference with a happy hour to kick it off. We are using a virtual event platform that allows us to host lots of Zoom meetings. Each one is a room in our virtual house party and you can walk between them and decide how to spend your time. So join us in the garden for live music, the living room for games, the basement for scuttlebutt, the dining room for crafts, and more. More info/register.

Host: Association Women Technology Champions


Wed 12/9 at 2 p.m. – Riding the Wave of Virtual Transformation

Get a look at the past, present, and future states of eLearning and insights on different tactics deployed by organizations to meet the new needs of their reality. Learn how to align eLearning initiatives to overall digital engagement and SEO goals, align technology with content through instructional design and course curriculum, and deliver the “wow” factor during these disruptive times. 1 CAE credit. More info/register.

Hosts: MemberSuite and Blue Sky eLearn


Thu 12/10 at 12 p.m. – Chapter Performance Reimagined: Taking Your Association’s Growth to the Next Level

In times like these, when many associations can’t host large in-person conferences, chapters and affiliates can deliver member value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we’ll touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association. More info/register.

Host: Billhighway


Thu 12/10 at 1 p.m. – The 2021 Learning Business Landscape

Look back at key developments that impacted the learning business in 2020—ranging from the obvious (COVID) to the less obvious (the growth of learntech investment)—plus survey data from practitioners working in the business of lifelong learning. Hear how organizations are investing in online learning and specific areas of focus like personalization, microlearning, social learning, data analytics. Find out what your peers consider important and start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Tagoras and Leading Learning co-founders Jeff Cobb and Celisa Steele


Thu 12/10 at 1 p.m. – Turning DEI Commitments into Action

Diversity, Equity & Inclusion has emerged as a major priority in the association sector this year—and many leaders are looking for “roadmaps” or proven practices to guide their work. Hear how two associations realized measurable change by integrating DEI plans into their strategy and governance. Our panel will outline their plans—from envisioning to impact measurement—and share best practices and lessons learned from the volunteer leader, CEO and staff perspective. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Chris Busky, CAE, CEO, Infectious Diseases Society of America and the IDSA Foundation
  • Salandra Thomas, Vice President, Talent and Organizational Development, Infectious Diseases Society of America
  • Karen Horting, MBA, CAE, Executive Director & CEO, Society of Women Engineers
  • Heather Doty, Incoming President, Society of Women Engineers and Project Engineer, Ball Aerospace
  • Jon Hockman, CPF, FASAE, Principal, McKinley Advisors

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Perkons via Pixabay

The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association management community

86 “normal,” please. Joy S. Davis, CAE, who works at the American Association of Pharmaceutical Scientists, said: “I need to operate now and look forward, not try to claw may way back to ‘normal.’ The ‘normal’ we know is history. And I have to ask, do we really want to repeat it? We should not, even if we think we can.”

Yes! Preach, woman! This is a pledge everyone should repeat upon starting work each day. Read the rest of her excellent post, Normal is Over(rated) – For Now, at the Velvet Chainsaw Consulting blog.

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”

Virtual conference pricing. I’m realizing each of this week’s posts has a serious message to share. Here’s one from MemberSuite: your virtual events have value so stop making them free. Can I get an amen?! You devalue your community, content and conversations by not charging attendees an appropriate registration fee.

Sponsorship redesign. The Academy of Medical-Surgical Nurses had just revamped their sponsorship program when the pandemic hit. Rasheeda Childress at Associations Now describes how they created customized opportunities for their premier partners instead of offering the same old, tired silver, gold and platinum menu of sponsorship “benefits.”

Gratitude practice. Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Fíonta shares a bunch of ideas for thanking your volunteers and cultivating an organizational habit of gratitude.

Quick hits before we get to the list of next week’s free education:

  • Dreading a winter lockdown? Learn to love walking in the rain. (Melissa Harrison, The Guardian)
  • 11 easy weekday habits that let you be lazy on the weekends. (Ella Cerón, Apartment Therapy)
  • Trust me on this one… David Whyte’s “Blessing” poems are interpreted through a visual journey across the Irish landscape in this short film by filmmaker Andrew Hinton. (Emergence)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Embrace the cozy. When it gets cold, I start thinking about cranberries—childhood conditioning, I guess. The star of our Sunday dinner was cranberry chicken parmesan. It may sound weird but it’s really good. While eating the leftovers for lunch, I realized it’s a bit like Thanksgiving and since this Thanksgiving is a no-turkey feast (yay!), that’s fine by me.
  • “Yellowfin tuna, again?” A phrase often heard in this house but never with a whiny tone, always an excited one. This time, I made blackened tuna with a spice rub of brown sugar (responsible for some serious blackening), chili powder, garlic and onion powder, cumin, coriander, cayenne and salt.
  • An even simpler fish dish the next night: black drum fillets baked with butter, lemon juice, Aleppo pepper flakes and Turkish seasoning.
  • I was getting bored with my usual greens treatments, so I took inspiration from this recipe to make kale, radish, turnip and daikon greens with linguiça, chickpeas, onion, sweet pepper, jalapeño, garlic and smoked paprika.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/23 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 11/23 at 1 p.m. – Leveraging Your CVB Relationship: Tapping Into Free Services From CVBs/DMOs

Hear how to gain new insights and benefit from the myriad free services provided by CVBs and DMOs that will ease your bottom line, workload and stress. Learn how to design an action plan for integrating services of CVBs and DMOs as part of your event resources, create empathetic compassionate relationships with your industry partners, and devise your own toolbox of free services to request from CVBs and DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh


Mon 11/23 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/24 at 11 a.m. – The Future of Events: Sharing a Vision of Emerging Trends

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Hear about the key areas and trends defining the future of events and the opportunities that these hold for event professionals. More info/register.

Host: Virtual Events Institute


Tue 11/24 at 2 p.m. – 10 Online Association Community Leaders Discuss the Role of Community in 2020 (Association Chat)

In a year with fewer in-person meetings, online communities have played an important role in helping people feel more connected. Find out how the leaders for some of your favorite online communities in the association community have stepped up to the challenge. Hear why they created their groups, the stories they’ve heard this year, the lessons they’ve learned, the role of community right now and what opportunities there are for more community members to become more involved or even create their own online groups. More info/set reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat


Wed 11/25 at 8 a.m. – Maximizing Revenue through Smart Pricing Strategies

Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. More info/register.

Host: Halmyre


Wed 11/25 at 9 a.m. – Conferences and Meetings: Has the Pandemic Been the Mother of Invention?

Join our speakers discussing their experiences of running their annual meetings online this year, reflecting on what worked well and what worked less well, and how their experience of this year will inform their meetings strategy going forwards. More info/register.

Host: Society Street


Wed 11/25 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 11/25 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/25 at 8:30 p.m. – Meaningful Engagement: Communicating with Your Members in Troubled Times

In uncertain times, members look to their association for guidance and direction. They are hungry for interaction from their industry leader and trusted partner… you! We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including email marketing, member portal, relationship management, online events, and remote working and digital transformation. More info/register.

Host: Professional Advantage

Presenters:

  • Ann Davey, CEO, Massage & Myotherapy Australia
  • Chris Harrington, CEO, Australasian Cemeteries & Crematoria Association
  • Dennis Dalla Costa, Business Development Manager, Professional Advantage
  • Nick Koerbin (FSAE), Executive Director, Association Executive Services

Tue 12/1 at 12 p.m. – Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap)

Learn how to evaluate your current governance system and introduce the concept of governance redesign. Hear about getting buy-in from board members and a governance system design framework. Walk away with the knowledge needed to redesign your governance system so that its functionality is improved and the board is better positioned to add value. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Robert Nelson, CAE, Principal, Nelson Strategic Consulting


Wed 12/2 at 11 a.m. – VIVid Virtual Presentations

Learn three categories of engagement techniques that you can use to accomplish your virtual presentation’s goals by engaging attendees and helping them stay focused on your presentation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Presenter: John Bellotti, Chapter Program Manager, National Association of Tax Professionals


Thu 12/3 at 12:30 p.m. – Measure What Matters: DEI Impact

Hear about the diversity, equity and inclusion (DEI) metrics other organizations are tracking, share your own successes and challenges, and gain a better collective sense on how to measure what matters when it comes to DEI impact. More info/register.

Host: McKinley Advisors

Presenters:

  • Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association
  • Tim Hopkins, senior advisor, McKinley Advisers

Thu 12/3 at 2 p.m. – The Path to Association Podcast Success

Hear why the panel of podcasters decided to start one for their organization, how they develop the content and content schedule, what it takes to produce the episodes – the magic that happens behind the mic, how they launched the podcast and tips for promotion, feedback they’ve gotten from members, and what they know now that they wish they knew before they started. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Dave Coriale, President, DelCor Technology Solutions
  • Patricia Cole, Vice President of Communications, Catholic Charities USA
  • Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States
  • David Werning, Director of Content Development, Catholic Charities USA

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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