Associations & Nonprofits


The weekly list of free educational events for the association community…

free professional development for association management professionals and their community

It’s the most wonderful time of the year. Yes, the ASAE Technology Conference is next week! If you see me there, please introduce yourself (even if we’ve met before because my brain is like a sieve when I’m in a crowd—high-adrenaline social introvert syndrome) and tell me you read Brain Food. You will make my day! I love doing this weekly post, I consider it my community service. But it takes time, as you can imagine, so I’m not too proud to ask for positive feedback. I’ll remember it the next time I’m rushing to get it all done before it’s time to make dinner.

Breaking news: Pantone’s color of the year, Ultra Violet. Not feeling it, but maybe it will grow on me.

Something I never thought about: most people centuries ago, if they read, read out loud. In the 17th century, things changed: “As reading shifted away from the social, some researchers believe this helped create what we now call an interior life.” Readers could “learn and reflect without religious guidance or censure.” Progress!

It’s the season to make your list and check it twice. But I’m going to talk about another type of list—a list of requirements for a new association management system (AMS), you know how I love a good AMS post. Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs.

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. Plus, it talks about Thomas Kuhn’s paradigm shift, something we’re experiencing, a concept I fondly remember first learning about in a college theology class, sigh:

“Improving operations and driving efficiency can improve the performance of an established model, but do nothing to mitigate the effects of a paradigm shift. When a model is broken, it’s broken. You need to shift to something else.”

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance, you are not paying attention. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018. If you don’t know what I’m talking about or you haven’t heard anyone at your organization talk about GDPR, start by reading this post and then do some Googling.

I was not surprised when Real Magnet and Informz were acquired by Higher Logic. I didn’t know who would acquire them but I figured a deep-pocket organization would eventually. Higher Logic explains why—it’s the potential of integrating online communities with marketing automation:

“…online communities provide additional insights into online behavior and content consumption that can turn into meaningful data for content marketing strategies and persona development. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”

Another unsurprising acquisition was Nimble AMS by Community Brands. WBT Systems discusses why so many associations are interested in customer relationship management (CRM) systems and AMSes like Nimble’s—an AMS built on top of Salesforce, a CRM.

Now, the main event: this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 12/11 at 5 p.m.* – Association Women in Technology Champions Happy Hour Meetup (National Harbor MD)

Location: National Harbor MD. More info/register. See you there!

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/12 at 1 p.m. – Solve Your Association Members’ Unmet Needs: Build DIY Disruption Strategies

Learn how to satisfy member needs and turn your organization into a “disruptor” before someone else does it. More info/register.

Host/Presenters: Wendy W. Scott, CAE, and Bob Reed, MBA, Founders and Partners, ReedScott


Tue 12/12 at 2 p.m. – Farm 2 Table for Group Meals: Event Reality or Foodie Fantasy?

Find out what farm to table is and how it can be embraced. Learn about the primary challenges in the food chain that impact delivery and menu price. Hear about practical solutions for offering Farm 2 Table options within your meeting budget. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Sharmagne Taylor, CMP, President, On-Site Partners, Inc.


Tue 12/12 at 5:30 p.m. – Chapters Only Happy Hour at ASAE Tech (National Harbor MD)

Got chapters? We know chapters add a whole new layer of complexity to your association, especially in relation to technology. We also recognize there isn’t a place or online community JUST for chapter-based associations to converse. Wouldn’t it be nice to be face-to-face with other technology professionals that understand what you’re going through? So why not join us for a drink…or two? After all, it’s on us! Location: National Harbor MD. More info/register. See you there!

Host: Billhighway


Wed 12/13 at 12 p.m. – Partnership Professionals Network Lunch (Washington DC)

Come and have a good time and network with corporate sponsorship and partnership staff from associations and non-profit organizations. Location: Washington DC. RSVP by Friday 12/8.


Wed 12/13 at 1 p.m. – How Digital Marketing can Create Lasting Buzz Around your Educational Offerings

Explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs. Learn how to use keywords, search engines and social media to drive exposure; monetize your content beyond your current membership/community; increase the number of learners accessing your LMS; and how other associations are leveraging digital marketing. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Chris Mechanic, CEO & Co-Founder, WebMechanix
  • Aubrey Mellos, Marketing Manager, CommPartners

Wed 12/13 at 1 p.m. – Contracts: Accommodations

Learn how to apply the principle of mitigation to performance clauses and understand why it’s sometimes fine to ask for something you may not be legally entitled to; what to ask for and how to deal with pending construction and remodeling that may not have been on the radar at the time of contracting; and, how to evaluate attrition clauses to ensure you’re getting credit for all you should be, and you aren’t paying more than the hotel is legally entitled to in attrition fees. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Jim Goldberg


Wed 12/13 at 6 p.m. – CRP Toast to the New Year! (Washington DC)

We know components (chapters, sections, states, affiliates, etc.) add a whole new layer of complexity to your association. We also recognize that there isn’t a place or online community JUST for chapter-based associations to converse. Wouldn’t it be nice to be face-to-face with other Component Relations Professionals (CRPs) that understand what you’re going through? Let’s continue what we started at CEX: Association Component Exchange by meeting up, exchanging ideas and celebrating together! Join us for a drink…or two. After all, it’s on us! Location: Washington DC. More info/register.

Host: Billhighway


Thu 12/14 at 12 p.m. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE Small Staff Association Professionals


Thu 12/14 at 12 p.m. – Seal the Deal: How to Get Great Job References and Recommendations

Learn how to secure strong references and recommendations, determine who makes a good reference or recommender, approach potential references, and coach your references and recommenders so that their feedback can help you. More info/register.

Host: Association CareerHQ

Presenter: certified career coach Phaedra Brotheron


Thu 12/14 at 2 p.m. – Review Chat 

Join the first-ever #ReviewChat. Hear how Teri Carden built an industry-altering review site in a niche technology market. More info/register.

Host: The Review Society

Moderator: KiKi L’Italien, founder, Amplified Growth

Guest: Teri Carden, founder, ReviewMyAMS


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Bergadder on Pixabay

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The weekly list of free educational events for the association community…

vulture by dev-leigh-449906

AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Tim Ebner at Associations Now shares three ways AI is helping associations make an impact.

AI’s a pretty exciting topic, isn’t it? I finally have a handle on the different types of AI and how AI works thanks to rasa.io decoding AI and its language for me. Now what about mobile apps, particularly event apps? I can speak that language too because of this post on event app basics from the folks at Eventpedia.

I sometimes wonder if LinkedIn’s business model is: let’s do what associations do except we’ll put more money behind it and try to do it better. Their online education platform is growing and now they’ve introduced LinkedIn Career Advice: “a new way to help you find and connect with professionals for mentorship.” If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do.

How do you compete in online education if you only have a tiny budget? You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library.

At the recent Association Component Exchanges (CEX) hosted by Billhighway and Mariner Management, Jennifer Rowell from the North Carolina Association of CPAs (yay, NC!) and Lindsay Currie from the Regulatory Affairs Professionals Society shared 15 ways to reinvigorate your chapters and improve the success of your chapter network.

Finally, what you came here for: this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association

Have you ever wondered how your association’s culture impacts your ability to be innovative? Technology isn’t the only success factor. As it turns out, your association’s culture has a big impact. Hear ideas for solving common cultural challenges facing today’s associations: anticipating member expectations, governance/ability to shift directions, embracing failure/risk, and fostering creativity. More info/register.

Host: Teri Carden, Founder, ReviewMyAMS

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/5 at 2 p.m. – The Future of Associations (Association Chat)

“The time is now for membership associations to tackle the challenges facing them and transform themselves for the future.” Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Omer Soker, association futurist and strategist


Tue 12/5 at 2 p.m. – 2018 Industry Forecast: Strategies & Tips for the Year Ahead

Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s trends report. More info/register.

Host: Smart Meetings

Presenter: Andrew Freeman, Founder/Partner, af&co


Tue 12/5 at 2 p.m. – The Future of Medical Meetings and Trends

Medical meeting trends, regulations, mandates, and experiences are changing faster than we can track. Learn if we are getting closer to seeing standardization or predictability in data requirements, i.e. food and beverage caps, hotel perception, etc. Find out how new MedTech guidelines in Europe affect medical meetings globally. Hear whether pharmaceutical companies will continue to stay on pace with new acquisitions and mergers and how that will affect meeting staff. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Pat Schaumann, Sr. Director, Healthcare Compliance, Maritz Travel


Tue 12/5 at 4 p.m. – PD Book Chat

Discuss Simon Sinek’s book, Start with Why. His TED talk is also a quick and informative way to become familiar with some of the ideas we’ll discuss as part of the book club. More info/register.

Host: ASAE Professional Development Section


Tue 12/5 at 5:30 p.m. – Ho-Ho-Holiday D.C. Area Association Networking Celebration (Washington DC)

Join the D.C., Reston, Montgomery County, Columbia and Loudoun ASAE Idea Swaps as well as the Alexandria Brown Bag for the first joint Holiday Association Networking Celebration. Location: Washington DC. More info/register.

Host: Whiteford, Taylor & Preston LLP


Wed 12/6 at 12 p.m. CST – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 12/6 at 2 p.m. – Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan

Hear about the communication challenges facing associations, according to the 2017 Association Communications Benchmarking study, and recommendations to help you improve your communications program as you head into 2018. 1 CAE credit. More info/register.

Host: Naylor Association Solutions/Association Adviser

Presenter: Jill Andreu, Vice President of Content and Strategic Partnerships, Naylor Association Solutions


Wed 12/6 at 2 p.m. – After Appagedon: Your Event App and 2018

Since Apple’s changes in June, there have been a lot of rumors, updates, and upheaval in the event planning community where mobile event apps are concerned. Learn what clients and industry partners are hearing directly from Apple about native mobile event apps, what it means for planning your attendee user experience in 2018 and beyond 2018, how all these changes affect your planning for event technology next year and if you’re looking to sign a multi-year contract. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Jordan Schwartz, CEO, Pathable


Wed 12/6 at 2 p.m. – 10 Tips for Creating Great Webinar Content

Learn how to creating more targeted and engaging webinar content, find new content themes and ideas, make webinar content more interactive, and build multi-media presentations. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.


Wed 12/6 at 2 p.m. – New European Union Data Privacy Laws Could Cost Your Company Money

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable in May. Learn about the three essential components to ensure data privacy and maintain compliance, the type of opt-in conditions need to be added or adjusted any time you collect personal data, and the breadth of data this new regulation affects and reassess what information is truly essential to solicit. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tim Clements, independent privacy professional focusing on GRC & data privacy programs in global corporations


Thu 12/7 at 12:30 p.m. – 5 Ways Association Work will Evolve in the Next 5 Years

Delve into the brave new world of association work. In the next five years, sacred cows will become an endangered species within associations transforming the way we work and the manner in which we run our organizations. While the capabilities of technology and speed have gradually shifted how we work, we are only beginning to address how these factors are liberating the traditional organizational model and positively impacting why we work. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Stuart Meyer, CEO, National Barbecue & Grilling Association and founder, Social Frequency Media


Thu 12/7 at 1 p.m. – 2017 Learning Trends, 2018 Learning Forecast

As the year draws to a close, we’ll look back at key trends and developments that impacted learning in 2017 and look ahead to what you should be prepared for in 2018. We’ll focus on the implications these trends and developments have for your organization’s education offerings. 1 CAE credit. More info/register.

Hosts: Tagoras and Community Brands

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 12/7 at 1 p.m. – The No-Nonsense Strategy to Achieving Omni-Channel Relevance

Learn about the three major technical hurdles to achieving omni-channel relevance, why standard marketing automation tools have failed marketers, and practical advice on creating a personalized customer experience. More info/register.

Host: American Marketing Association

Presenter: Alyssa Jarrett, Sr. Content Marketing Manager, Iterable


Thu 12/7 at 2 p.m. – Chapter Email Strategy

1 CAE credit. More info/register.

Host: HighRoad Solution


Thu 12/7 at 2 p.m. – The Secret Language of Power

Explore why, and how, your complicated relationship to power affects your ability to create impact in this myth busting session supported by research from the fields of social science. Obtain deeper understandings of power, status and authority. Understand the behaviors that underlie power dynamics, and identify personal under-utilized areas of growth so you can develop a plan to grow that range. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Melissa Jones Briggs, lecturer, Stanford University’s Graduate School of Business


Thu 12/7 at 3 p.m. – From Artificial Intelligence to Human Intelligence – Key Themes at the ASAE Technology Conference (Idea Swap/Reston VA )

If you can’t make it to the ASAE Tech Conference, or will be there but wonder which sessions to attend, take a tour through some of this year’s key themes. Big ideas with practical uses include artificial intelligence, the internet of things, automation, and blockchain technology. Hear new takes on some broccoli topics (they’re good for you), including security, data analytics, and online learning. Finally we’ll bring these back to a human perspective through concepts such as human-centered design, design thinking, usability, personalization, and micro transactions. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Moira Edwards, MS, CAE, President, Ellipsis Partners, LLC


Fri 12/8 at 11:30 a.m. – Leverage Webcasts & Livestream Events (#AssocEvolve Lunch & Learn – McLean VA)

Learn how to leverage webcasts, live stream events, and virtual conferences to extend your association’s reach, increase engagement, and drive loyalty. If you or anyone in your network is interested please feel to register. Lunch provided. 1 CAE credit. Location: McLean VA. More info/register.

Host: benel Solutions

Presenter: Meghan Gowen, vice president, client development, CommPartners


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo of a vulture by Dev Leigh on Unsplash

The weekly list of free educational events for the association community…

education for association management professionals

CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there.

Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic? But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits.

Does your association offer learning pathways? I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. WBT Systems explains how learning pathways benefit your industry, association, and learners, and how to get started.

When a technology project comes to a close, you want it to be done, over, finished, let’s move on. But, Diane Stoner at DelCor Technology Solutions strongly recommends doing a retrospective before memories start to fade. She explains why this exercise is so important and how to do one yourself.

Mark Prevost at Billhighway continues his series on chapter leadership conferences. In part two, he discusses how to find the best people to teach, facilitate, and participate on panels; what resources chapter leaders need to put new knowledge into action; how to introduce change; and how to help chapter leaders continue the learning experience.

Now, onto this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap)

Hear about practical steps every organization can take to support marketing efforts with video. Learn how to align different types of video with the phases of your marketing funnel to attract prospects and move them through increasing levels of engagement. See examples of different types of videos and discuss ways to apply marketing best practices to the development and deployment of video assets to ensure they drive the greatest return on investment. Location: Columbia MD. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Paul Gannon, founder, Thoughtcast Media

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/28 at 12:30 p.m. – Enabling Learning & Performance Analytics with xAPI

Learn about the evolution of xAPI and its adoption in new technology, how xAPI has fueled learning analytics in large enterprise deployments, and the necessity of scalable learning. 1 CAE credit. More info/register.

Hosts: Web Courseworks and .orgCommunity

Presenter: Mike Rustici, President, Watershed LRS


Tue 11/28 at 1 p.m. – Combining Story and Game: A New Take on Applied Learning

Learn how story and game together can provide higher levels of engagement and application, creating more memorable learning experiences. Find out how to convert training situations into scenes, use the story arc model to identify scene breaks that create multi-path simulations, and use dramatic elements including character, time and scene to create more realism and engagement. More info/register.

Host: Digitec Interactive

Presenter: Jack McGrath, President and Creative Director, Digitec Interactive


Tue 11/28 at 1 p.m. – Working with State Organizations: Tips for Effective Engagement to Meet Your Advocacy Goals

When association advocacy work requires knowledge of the legislative landscape in all 50 states, government relations teams can turn to well-established organizations like the National Council of State Legislatures, the Council of State Governments, and the National Governors Association to make their work easier. Hear from association professionals about their experience working with these groups, how best to engage with state organizations, and why state organizations are an important part of their advocacy strategy. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Troy Flanagan, vice president of state and local government affairs, American Hotel & Lodging Association
  • Evan Hoffman, Director, State Government Affairs, Organization for International Investment
  • Megan Kueck, Manager of State and Local Affairs, Satellite Broadcasting and Communications Association

Tue 11/28 at 2 p.m. – #GivingTuesday LIVE with the ASAE Foundation (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 11/29 at 12 p.m. – Using Content to Communicate Your Association’s Value

How you communicate with your members—and how you show them the value you provide—is the top factor members use to determine if they stay or if they go, according to the 2017 Member Loyalty Study by Community Brands. Learn how to keep different generations engaged with different messages, the best way to tell your association’s story, and the top content missteps—almost half the survey respondents had the same pet peeve. More info/register.

Host: Community Brands

Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands


Wed 11/29 at 1 p.m. – Content Strategies That Elevate Your Learning Presence

Hear about the changing role of the LMS. Learn about the key components of a digital content strategy and explore opportunities for maximizing different forms of content to engage your target audiences. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirED
  • Richard Finstein, CEO, CommPartners

Wed 11/29 at 1 p.m. – CVB Update: At Your Service

Discover best practices for taking advantage of all the services that DMOs offer. Learn how to integrate the services of DMOs as part of your meeting and event resources, and create your own toolbox of strategies for working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh, chief strategist, Bonnie Wallsh Associates


Wed 11/29 at 2 p.m. – The Power of Live Events: How to Make Your Live Events Matter in a Digital World

Learn about the tragedy of the “ghost attendee” and what you can do about it. Hear about five ways to use your event data to improve the attendee experience, real-life examples of how planners are shaping the attendee journey, and actionable steps to get started. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent


Thu 11/30 at 12 p.m. – CEX (Association Component Exchange) Takeaways

Hear about some of the great chapter ideas and insights shared at CEX by Component Relations Professionals (CRPs)—including new ways of thinking about chapter participation and how you can adapt your chapter model to get strategic about its purpose and role; how the concept of a Member Community gives members the ability to participate when they want, where they want, and how they want; and how to use technology to recruit, select, and manage volunteers to fill existing gaps with people that are uniquely matched with available volunteer opportunities. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Peggy Hoffman, president, Mariner Management & Marketing
  • Kyle Bazzy, director of growth, Billhighway

Thu 11/30 at 1 p.m. – Data Maturity: How to Keep Improving Your Approach to Data

Start to see your potential with data. Hear about a data maturity model—the five stages for developing a successful approach to data—so you identify where your nonprofit is currently on the data spectrum and how to move up to the next level. Learn the importance of a data-driven culture and how you can nurture data champions across your organization. More info/register.

Host: Idealware

Presenter: Eric Leland, Idealware Expert Trainer


Thu 11/30 at 1 p.m. – Artificial Intelligence for Marketing: Getting Started

Get an overview of artificial intelligence (AI) and machine learning (ML) so you can understand the language and the implications, speak cogently with your colleagues, and determine where to first apply this innovative technology. Get a firm grasp on how you are already using AI and ML and how these new tools will change your job. More info/register.

Host: American Marketing Association

Presenter: Jim Sterne, Board Chair, Digital Analytics Association


Thu 11/30 at 2 p.m. – Everything You Wanted to Know about Onsite Registration

Discover best practices and better solutions to make your event check-in a modern, seamless experience. Learn about new and emerging capabilities of today’s onsite registration tools; equipment needs for events of all sizes; buying vs renting; and how to evaluate your options, from DIY solutions to full-service providers. More info/register.

Host: Smart Meetings

Presenters: Kevin Yanushefski, Product Marketing Manager at CVENT, and Joe Skiados, Senior Manager for Onsite Solutions at CVENT


Thu 11/30 at 2 p.m. – Navigating the New Global Regulations for Physician Travel to Medical Meetings

Effective January 2018, most regions around the globe will be adopting new regulations that limit direct commercial funding to physicians for travel to any medical conferences. Understand the details of these new regulations and what’s driving the medical device industry to put them in place. Learn how to adhere to both international and ACCME regulations for commercial support that apply to CME providers. Identify and discuss potential solutions to preserve international physician attendance at your medical meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Christina Wurster, Chief Revenue Officer, Heart Rhythm Society
  • James Youngblood, CEO, Heart Rhythm Society

Thu 11/30 at 2:30 p.m. – Membership Recruitment Tips from the Best Sales People

Hear advice for recruiting and engaging new members at live events, recruiting mid-market companies, and qualifying prospects through issue webinars and content delivery. More info/register.

Host: The Moery Company

Presenters: president JP Moery (moderator) and sales team members Mike Thomas and Bethany Murphy, The Moery Company


Thu 11/30 at 3:30 p.m. – Engaging Websites (Montgomery Cty MD Idea Swap)

The days of just having a mobile friendly/responsive website are behind us. It’s simply not a luxury anymore. So now that your site works on mobile, why aren’t you getting floods of engaged users? Learn how to attract members, donors and other visitors to your website and convert them into taking desired actions on your website. Location: Rockville MD. More info/register.

Host: Association Networking Group

Presenter: Justin Watson, President, Actualize Studio


Save the date: Wed 12/6 at 12 p.m. CST – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo by ShonEjai on Pixabay

The weekly list of free educational events for the association community…

education for the association community

Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. I’m taking that as permission to make my recommended reading list a bit longer than usual.

Now that the holiday season is heading our way, ready or not, we’re all going to need time for white space. But you know what? We need white space throughout the year, and Jocelyn Glei explains why and how you can get it.

Some myths, like Santa Claus, are worth perpetuating, others not so much—like these 12 adult learning myths that WBT Systems debunks this week. Make sure you base your association’s educational programs on science, not fiction.

Smart tech companies, like my clients, ahem, understand the value of educating their prospects and customers—not just about their products, oh no, but about topics that help customers do their jobs, get ahead in their careers, and grow their organizations. Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company.

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content.

If you’ve ever attended a chapter leadership conference, you’ve seen transformation in action. It’s really cool to see members making friends with their peers and watch as lifelong relationships develop. Billhighway goes into the benefits a chapter leadership conference brings to the national association and its chapters and gives advice on designing the conference program.

And what’s a conference without an app? I can’t imagine it. Eventpedia shares how an event app can drive revenue both during your conference and beyond it.

“In the hunt for reader revenue, publishers give micropayments another look,” says Digiday. We’re talking a few dollars a transaction here. I wonder, do micropayments have a role in the relationships associations have with their constituents? Maybe if membership becomes less important. Who knows, something to ponder.

If you find yourself with ponder time during the upcoming long weekend, why not check out a few podcasts from the association community:

And one more that has an association connection:

Now it’s time for this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 11/20 at 2 p.m.* – Influencers & Developing Influence (Association Chat)

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, founder, Amplified Growth

Guest: Ryan Williams

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/21 at 11 a.m. – What to Budget for in 2018: Web, Mobile, Social

Developing an effective budget for the year ahead can be a daunting task, especially when it comes to anticipating your web needs in an ever-evolving tech landscape. Learn about things to consider in the coming year, including: usability reviews, website redesign or refresh, training, analytics, password manager, cloud services, marketing automation, and more. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: CEO Joanna Pineda and Creative Director Alex Pineda, Matrix Group


Tue 11/21 at 2 p.m. – American Engagement Index 2017: Increasing ROI

Hear about the results of the American Engagement Index 2017, the first ever benchmark indices to better understand how relationship strength affects the ability to improve engagement with members and customers through empirical data. More info/register.

Host: MCI Group

Presenters:

  • Marc Beebe,CAE, Senior Director, Strategic Research, Public Imperatives, & Corporate Development, IEEE
  • Michael Gips,Chief Global Knowledge & Learning Officer, CAE, Chief Global Member Engagement Officer, ASIS International
  • Jakov Cavar,Managing Director, FairControl

Save the date: Thu 11/30 at 12 p.m. – CEX (Association Component Exchange) Takeaways

Hear about some of the great chapter ideas and insights shared at CEX by Component Relations Professionals (CRPs)—including new chapter models, association language, volunteering, training, new ways of engagement, and much more. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Peggy Hoffman, president, Mariner Management & Marketing
  • Kyle Bazzy, director of growth, Billhighway

That’s it for this short Thanksgiving week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events for the association community…

free education for association management professionals

What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will:

  • Document which associations are developing and implementing content strategies.
  • Identify what these associations are doing and how they are staffing and funding their efforts.
  • Analyze emerging challenges and threats to association content strategy models.

The results of the study will help associations be more intentional and successful with their content strategy. The survey will take less than five minutes to complete. If you know of associations practicing content strategy, please forward this information to them and encourage them to also participate.

Contrary to popular belief, the Boomers aren’t going anywhere anytime soon. The latest research, brought to you by WBT Systems, about the aging workforce, the looming workforce gap, and retirement plans of Boomers is quite surprising. Prepare your association and your educational programs for the retraining needs of our aging workforce.

Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post:

“…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. AI has the potential to play a huge role in overcoming this tension. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”

A rasa.io post picks up the relevancy message. Amith Nagarajan says the real culprit in the inbox overload complaint is email relevance, not frequency.

“Members can find information anywhere. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

I’m skipping AMS Fest because I decided not to travel out of state in November, but, wow, what a program. AMS Fest is two loaded days of elbow-to-elbow conversations with association executives, AMS consultants, and AMS vendors around nothing but AMS. My people!

You’ll hear talks related to: the future of AMS, what’s trending, what’s not working and what is working, what’s the most innovative AMS, whether associations or technology vendors should be the guiding force in development, what new systems are out there, CRM vs AMS, how cryptocurrency could affect our systems in the future, preparation for mergers and acquisitions, data privacy laws, and the list goes on… See what I mean? 10 CAE credits. More info/register.

Host: ReviewMyAMS


Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017)

When you look out at your members, do you see a sea of gray hair? If you’re worried your organization is becoming irrelevant to younger generations, learn how many “graying” organizations are rapidly building a younger membership base. Discover the method they use to attract, engage, and retain the young generations. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/14 at 8:30 a.m. – Association Coffee Talk (Reston VA)

As 2017 draws to a close, let’s share what went right this year. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Tue 11/14 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/14 at 12 p.m. – Taming the Lion: How to Train Your Board (Washington DC Idea Swap)

Training your board members sets the tone for the members’ positive board experience and lays the foundation for a smooth working relationship with your association staff. Understand the board’s purpose, know the difference between staff and board roles and responsibilities, learn what to put in your board handbook, know how to talk about the board’s legal and fiduciary responsibilities, understand how to use different distribution channels (podcasts, videos, social media, etc.) to provide board training, and learn how to effectively communicate with the board. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Eileen M. Johnson, CAE, Partner, Whiteford, Taylor & Preston, LLP, and co-chair of the firm’s association practice


Tue 11/14 at 1 p.m. – All in the Family: Conducting a Successful Tech Partner Summit

Without a shared vision of success and deeper understanding of how the pieces fit together, organizations can struggle with even the most basic of IT projects—costing time, money, and effort. Learn about a more practical approach: gathering the right internal and external parties for a discussion of your association’s business goals and objectives as well as the roles and responsibilities of key players in helping to reach them. Get a head start on the subject with this background reading: A Holistic Approach to Vendor Management and Marrying into the Family: Why New Vendor Partners Must Fit In. More info/register.

Host: Personify

Presenters: Tobin Conley, CAE, Strategic Consultant, and David DeLorenzo, CAE, CIO, DelCor Technology Solutions


Tue 11/14 at 2 p.m. – Tech Takeover: Are You Ready? (Association Chat)

According to the ASAE Foundation study on information technology (IT) maturity levels at associations, only 9% of associations were found to be truly innovative. Why aren’t associations more innovative when it comes to tech maturity? What’s holding us back? How do more innovative associations overcome this challenge? Could the key lie in a stronger relationship between the CIO and CEO be the solution, or is there a deeper issue at hand? Watch/participate live or view the recording.

Hosts: KiKi L’Italien, founder, Amplified Growth

  • Tim Hopkins, Assistant Director, Digital Center, International Association of Fire Chiefs
  • Bill Bruce, MBA, CAE, Executive Director, American College of Occupational and Environmental Medicine

Tue 11/14 at 2 p.m. – The Digital Education Tools That Keep Your Members Coming Back For More (Membership Growth Online Summit 2017)

The way people are learning—and how they want to learn—is changing. Your members want to be part of an online community and have access to on-demand learning opportunities. Hear about the strategies and tools top nonprofits are using to drastically increase member engagement these days. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Rebecca Peterson, Director, NonprofitReady.org


Tue 11/14 at 2 p.m. – Get Strategic or Get Left Behind

Understand and appreciate the difference between an event planner and an event strategist. Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your organization’s marketing and sales strategy. Leave motivated and able to position yourself and the industry as a whole as the skilled profession it is. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, founder, Strategic Meetings & Events


Tue 11/14 at 2 p.m. – What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018

Uncover new tips, tricks, and advanced tactics to create unique and memorable experiences for your participants, including how to create lasting and meaningful impressions on your attendees; crafting digital content experiences that break through the busyness of an event; developing collaborative environments inside and outside of the workplace; and the importance of event technology. More info/register.

Host: BizBash

Presenters:

  • Pierre Metrailler, CEO, SpotMe
  • Mitra Sorrells, technology editor and Orlando bureau chief, BizBash

Wed 11/15 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/15 at 1 p.m. – Smarter Than LMS: How AI Measurably Improves Learning Experience and Impact

Find out how AI can help you provide learning that’s more personal, memorable and valuable for participants, as well as your organization. Learn how AI is transforming organizational learning; what you can do to create a ‘smarter’ learning experience; the role AI plays in complementing (not replacing) learning platforms; how to predict and measure AI’s impact in the learning experience; and real-world examples of successful AI-enhanced learning initiatives. More info/register.

Hosts/Presenters:

  • John Leh, CEO and Lead Analyst,Talented Learning
  • Ryan Bertrand, Vice President of Enterprise Solutions, EdCast

Wed 11/15 at 1 p.m. – World Usability Summit (Silver Spring MD)

Learn how to step up your website’s user experience (UX) game to provide your constituents with an even better web experience. Duration: 3 hours. 2 CAE credits. Location: Silver Spring, MD. More info/register.

Hosts: Brightfind & Discovery Education

Presenters:

  • Kim Flaherty, Nielsen Norman Group
  • Geoff Robertson, UX Research Lead, Discovery Education
  • Nina Amato and Nazhin Beiramee, UX Designers, Brightfind

Wed 11/15 at 1 p.m. – Distributed Commerce: The Future of Event Marketing?

Gain a clear understanding of distributed commerce and why it’s important to the future of event marketing. Discover how to build greater attendance by applying distributed commerce methods. Learn how they can use distributed commerce to build brand loyalty. Understand how distributed commerce concepts can help sponsors get more value. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Shawna Suckow, CMP, founder, Senior Professionals Industry Network


Wed 11/15 at 2 p.m. – How to Turn Your Events into a Growth Engine for your Organization (Membership Growth Online Summit 2017)

If you want to drive growth through your events, hear about a new approach to marketing and running your events. Learn how to create an experience for your attendees that turns them into evangelists for your organization. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Jeff Hurt, Event Design Expert, Velvet Chainsaw Consulting


Wed 11/15 at 3 p.m. – Digital Marketing Office Hours

Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. Topics can include: tools you can use for your problem; email marketing; social media marketing; website design and function; user experience; interpreting analytics; digital advertising; search engine optimization; and marketing automation. More info/register.

Host: HighRoad Solution


Wed 11/15 at 4 p.m. – Small Association Forum for Executives (Northern Virginia)

Join an executive peer roundtable for executives of small staff associations with ten or fewer employees—a free-flowing discussion around pressing issues on a variety of topics. Duration: 1.5 hours. Location: Washington DC or virtual. More info/register.

Host: ASAE Executive Management Section

Facilitator: Shira Harrington, Chief Engagement Officer, Purposeful Hire, Inc.


Thu 11/16 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/16 at 12 p.m. – Leveraging Data for Engagement, Value and Growth

Learn how to leverage your organization’s data to make smarter, faster decisions that encourage member engagement, value, and growth. Gain deeper insights and eliminate the guesswork, design powerful engagement strategies, and cut inefficiencies. More info/register.

Host: Icimo


Thu 11/16 at 1 p.m. – Building a Sponsorship Proposal That Works

Learn what every sponsorship package must have and what you should never include; how to replace Gold, Silver, Bronze packages; how to use audience data to attract sponsors; how to engage your leadership and board of directors and get internal buy-in; how to use sponsor feedback to build a sponsorship package and set up the sale; and short cuts and time saving techniques for implementation. More info/register.

Host: Charity Village

Presenter: Chris Baylis, President and CEO, The Sponsorship Collective


Thu 11/16 at 2 p.m. – Automating Member Engagement

Learn how you can advance your mission and drive membership goals with the power of automation. Find out how to leverage technology to increase meaningful member interactions, integrate data to gain a 360 degree view of your members, and personalize member engagement to drive retention, renewal, and education. More info/register.

Host: Informz

Presenters:

  • Tom Lehman, Founder & CEO, Lehman Associates
  • Andy Steggles, President and Co-Founder, Higher Logic

Thu 11/16 at 2 p.m. – Navigating Nonprofit Marketing (Membership Growth Online Summit 2017)

With limited resources it can be hard for nonprofits to market effectively. Get the blueprints you need to build a solid marketing plan for your organization… even with limited resources. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: David Mundy, Director of Marketing, Guidestar


Thu 11/16 at 2 p.m. – “Tame the Tiger” – The Art of Negotiation

Learn how some key negotiation strategies are used in Chinese communication. Find out how to react when these negotiation strategies are used on you. Understand how to apply a new way of thinking about negotiation which you can use for negotiating in your own cultural environment. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Leonie McKeon, an Australian China-educated strategist


Thu 11/16 at 3 p.m. – Research Campaigns

Learn the fundamentals of inbound marketing and dive deeper into using personalization. 1 CAE credit. More info/register.

Host: HighRoad Solutions


Fri 11/17 at 1 p.m. – Professional Learning in the Era of Amazon and Netflix

Hear about the dramatic evolution of online learning. Learn about the critical role engagement and personalization play in learning, along with the relationship this has with membership recruitment and retention, and the generation of non-dues revenue. More info/register.

Host: Blue Sky eLearn

Presenter: Ryan Graham, Senior Sales Director, Blue Sky eLearn


Fri 11/17 at 2 p.m. – How to Use Tech Tools to Attract Lots and Lots of New Members (Membership Growth Online Summit 2017)

Learn how some nonprofit professionals are able to double or triple their membership each year with minimal effort, simply by using the right tools. Find out exactly which tools they are using, so you can put them to use right away in your organization. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, Nonprofit Tech Expert, Wild Apricot


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo by vision webagency on Unsplash

The weekly list of free professional development events for the association community…

free professional development for association management professionals & community

I love the role of content curator, haven’t you noticed? It’s the wannabe librarian in me. And I especially love it when others do it for me—those are the newsletters I value most. Now, if only more associations did this. rasa.io explains why all associations should help members filter the noise with personalized content curation.

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.

“Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software.

Over at theNIRD.org, Ben Martin, CAE explains why the Personify/Wild Apricot deal is brilliant.

Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Terrance Barkan, CAE, of GLOBALSTRAT, explains why your organization needs to take steps to prepare for this new regulation.

Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members. Content Marketing Institute shares nine stats that will make you want to invest in content marketing.

If you’re a cat owner, you must listen to this episode of Fresh Air featuring cat behavior specialist Sarah Ellis—fascinating stuff.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/7 from 12 to 4 p.m.* – SURGE 2017

I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions and contribute to the discussions most meaningful to you. More info/register.

Host: Association Success

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/7 at 12 p.m. – Fostering a Culture of Innovation at Your Association

Have you ever wondered how your association’s culture impacts your ability to be innovative? Technology isn’t the only success factor. As it turns out, your association’s culture has a big impact. Learn about the common cultural challenges facing today’s associations: anticipating member expectations, governance/ability to shift directions, embracing failure/risk, and fostering creativity. More info/register.

Host: Nimble AMS

Presenters:

  • Jamie Notter, Partner, WorkXO Solutions
  • Dan Stark, Director of Product Strategy, NimbleUser, and former association executive

Tue 11/7 at 12 p.m. – Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future

Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance. More info/register.

Host: HubSpot

Presenter: Paul Roetzer, Founder and CEO, PR 20/20, and Creator, Marketing Artificial Intelligence Institute


Tue 11/7 at 1 p.m. – How to Leverage the Neuroscience of Learning in the Virtual Classroom

Explore the brain’s needs for novelty, contrast, meaning, and emotion to capture and keep your participants’ attention online. Learn how to apply six brain-based guidelines to your online learning programs. More info/register.

Host: Adobe Connect & The eLearning Guild

Presenter: Cynthia Clay, CEO, NetSpeed Learning Solutions


Tue 11/7 at 2 p.m. – Finishing Strong: Your Pathway to Success (Association Chat)

What’s the best way to finish the year strong so you can begin 2018 even stronger? Learn how to tap into your resilience and handle the multitude of things coming at association leaders, particularly as things ‘rev-up’ for the final quarter/finish of the year. Watch/participate live or view the recording.

Hosts: KiKi L’Italien

Guest: Executive coach and trainer Carol Vernon


Tue 11/7 at 2 p.m. – Winning with Gamification: Engage Attendees and Increase Mobile Adoption

Hear the freshest ways you can use social media and in-app gamification to help attendees get the most of your event. Learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. More info/register.

Host: Smart Meetings

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Wed 11/8 from 12 to 4 p.m. – SURGE 2017

SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.

Host: Association Success 


Wed 11/8 at 12 p.m. – Small Staff Association Brown Bag Lunch (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE Small Staff Association Professionals


Wed 11/8 at 12 p.m. CST – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. More info/register.

Host: Billhighway


Wed 11/8 at 12:30 p.m. – Price Sensitivity Analysis

Do you wonder if your association’s programs are priced correctly? In this 20-minute “Ask Me Anything” session, learn about a three-step price sensitivity analysis that can help your organization accurately determine value. More info/register.

Host: QiqoChat

Presenter: Davin E. Hattaway, CAE, Account Manager, Association Consulting


Wed 11/8 at 1 p.m. – Choosing a Mobile Event App: How to Find the Best for Your Meetings & Conferences

Learn about mobile app features that save time and the questions to ask to make sure the app will be a valuable tool for both you and your attendees. Find out what new mobile features increase engagement and how you can ensure your provider is giving you these features. Hear from a planner who recently evaluated providers and learn what they did to make sure they were getting the best, most reliable product at the right cost. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Thu 11/8 at 2 p.m. – 7 Secrets to Avoid a Boring Webinar

Learn tips and best practices that can increase the value of your webinars for you and your audience. Learn how gamification can make complex data digestible and fun; simple ways to add engagement to your webinars; tricks for getting more from video, even if you don’t have a studio; and informal and interactive webinar formats. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.


Thu 11/8 at 2 p.m. – Lean Six Sigma for Meeting Professionals

Learn about the principles of both Lean and Six Sigma and how they can help you better manage meeting processes and procedures. Learn how to integrate Six Sigma practices with event planning process to reduce waste, save time, and create value. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Robert J. Wilson, president, Meeting Evolution


Thu 11/9 from 12 to 4 p.m. – SURGE 2017

SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.

Host: Association Success


Thu 11/9 at 12 p.m. – How Marketing Automation Can Boost Member Retention

By automating renewals and developing email strategies that provide more personalized outreach, you can use automation to boost member retention. Learn about engagement campaigns that can be automated and the benefits that automation will bring to your member retention efforts. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Shameka Jordan, Senior Marketing Manager, United States Geospatial Intelligence Foundation
  • Mitch Eisen, CIO and co-founder, Real Magnet

Thu 11/9 at 12 p.m. – Onboarding New Staff: Lessons from AMC Leaders.

Learn how the top AMC executives in the country hire and onboard new staff. Learn how to improve the onboarding process and connect new hires with your clients so they understand one another’s perspective. 1 CAE credit. More info/register.

Host: ASAE AMC Section Council

Presenters:

  • Kate Banasiak, President and CEO, Diversified Management Services
  • Alison Cockrell, Director of Operations, CMG
  • Reed Hitchcock, Executive Vice President, Kellen

Thu 11/9 at 12:30 p.m. – 5 Usability Lessons to Drive Your Innovation

Web usability is often considered ‘optional’ when organizations begin redesigning their website and improving their members’ digital experiences. Hear about key insights uncovered from more than 3,000 usability studies and discover how you can implement solutions that improve your members’ user experiences. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Michael Hartman, Executive Experience Director, Sandstorm Design


Thu 11/9 at 2 p.m. – Trust Me, This Is the Webinar You Are Looking For

Hear about neuroscience research on trust and practical ways to structure your meetings to promote trust. Find out how trust can lead to engagement at events, how to measure trust as ROI for your meetings, practical methods to build trust in your company during conferences, and how to give attendees the opportunity to trust. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Sue Pelletier (moderator), Content Director, MeetingsNet
  • Tanya Perry, vice president sales and marketing, FUSION Performance Group
  • Rob Adams, president and CEO, Bishop-McCann
  • Paul Zak, director, Center for Neuroeconomics Studies, professor, Claremont Graduate University, and co-founder of Ofactor

Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

I’m skipping AMS Fest because I decided not to travel out of state in November, but, wow, what a program. AMS Fest is two loaded days of elbow-to-elbow conversations with association executives, AMS consultants, and AMS vendors around nothing but AMS. My people!

You’ll hear talks related to: the future of AMS, what’s trending, what’s not working and what is working, what’s the most innovative AMS, whether associations or technology vendors should be the guiding force in development, what new systems are out there, CRM vs AMS, how cryptocurrency could affect our systems in the future, preparation for mergers and acquisitions, data privacy laws, and the list goes on… See what I mean? More info/register.

Host: ReviewMyAMS


Save the dates: Mon 11/13 through Fri 11/17 from 2 to 3 p.m. – Membership Growth Online Summit 2017

Industry experts will reveal the modern marketing strategies used by top membership organizations to dramatically increase member growth. Learn the 3 keys for attracting younger members; how to turn your events into a membership growth engine; the blueprint to a digital marketing campaign that actually works; how and why digital learning is the glue that keeps your members coming back for more; and the tech tools used by the fastest growing nonprofits to grow membership. More info/register.

Host: Wild Apricot


Save the dates:

Tue 11/14 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 11/15 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 11/16 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Host: Billhighway

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Dmitri Popov on Unsplash.

The weekly list of free professional development events for the association community…

professional development for CAEs and association management

A few weekends ago at Association Charrette, I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us. Aeon explains the benefits of pungent conifer oils (per the Russians), forest-bathing (per the Japanese), and more.

As a freelancer, I agree with WBT Systems that associations should prepare their membership model and professional development programs for the growth of the freelance economy.

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website.

The Halfway Rule,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members.

Here’s an article that will give you the heebie-jeebies before Halloween. Bob Harris, CAE, shares four stories about association boards that were doomed from the start.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 10/30 at 1 p.m.* – Spooky Analytics (Virtual Roundtable)

The path to data-driven decision making can be fraught with obstacles and missteps. In this interactive, fun roundtable, we are sharing our scariest experiences with analytics. Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. More info/register.

Host: ASAE Technology Section

Moderators:

  • Laura Lewis, Director of Technology, Society of Critical Care Medicine
  • Frank Klassen, CEO, Brightfind

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/31 at 12:30 p.m. – Next Generation LMS: Apps, Authoring and Curation

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities. 1 CAE credit. More info/register.

Hosts: Web Courseworks and .orgCommunity

Presenter: Becky Willis, VP of Enterprise Engagement, EdCast


Tue 10/31 at 2 p.m. – What Will We Do for Work? Associations and Entrepreneurs Taking on the Skills Gap (Association Chat)

I love the looks of this one!

Watch/participate live or view the recording.

Host: KiKi L’Italien

Guests:

  • Patrick Haller, Director, Membership and Member Services, National Business Aviation Association
  • Joseph Valerio, Director of Workforce Development, AVIXA: The Audiovisual and Integrated Experience Association
  • Heather Wetzler, co-founder, Cue Career

Tue 10/31 at 2 p.m. – Risks and Opportunities in Today’s Changing World of Continuing Medical Education

Gain perspective on the changing federal and state healthcare environment in the U.S., including applicable rules and regulations. Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. Understand the new MedTech Europe policy that will prohibit medical device companies from directly funding European physician travel to U.S.–based meetings, and the possible implications it could have on their activities. Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Sue Pelletier (moderator), Editor, MeetingsNet
  • Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services
  • Andy Rosenberg, Senior Advisor, CME Coalition
  • Amy Smith, Senior Manager, CME Credit Systems and Compliance, American Academy of Family Physicians
  • Thomas Sullivan, President/CEO, Rockpointe Corp., Editor/Policy and Medicine

Tue 10/31 at 2:30 p.m. – Recruit and Retain Millennial Members

Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. More info/register.

Host: Upability


Wed 11/1 at 11:30 a.m. – Does Payment Processing Have You Confused?

Get a look into the world of payment processing. Understand what you should be paying and why, find out what “Interchange” is, and learn the difference between a gateway vs a payment processor. More info/register.

Host: C Systems Global

Presenter: Dave Bennett, EVP Business Development, BluePay


Wed 11/1 at 1 p.m. – LMS Monetization Strategies: Creative Ways to Ensure ROI

Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. Hear about cost considerations when developing eLearning content, pricing strategies to maximize profits, eCommerce strategies that make paying for content an intuitive process, key capabilities needed from your learning platform, and scenarios from association executives who successfully increased their reach and revenue through their learning portfolios. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Molly Mazuk, Associate Director, Professional Development, American Society of Addiction Medicine
  • Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services
  • Richard Finstein, CEO, CommPartners

Thu 11/2 at 2 p.m. – Digital Marketing: Research

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. We created HighRoad U to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More info/register.

Host: HighRoad Solution


Thu 11/2 at 2 p.m. – Do You Know Who Your Most Loyal Members Are?

According to the Community Brands’ 2017 Member Loyalty Study, there are four key measures that indicate member loyalty: member satisfaction, likelihood to renew, likelihood to recommend, and connectedness. These measures reveal three types of members: Super Members, Rank and File, and Value Seekers. Learn how to identify member segments, understand the value they bring, and use this information to move members along the loyalty spectrum. More info/register.

Host: YourMembership


Thu 11/2 at 2 p.m. – Conferences, Fundraising, and Member Records: How Data Is Making a Difference

Learn how the Association for Research in Vision and Ophthalmology (ARVO) uses data to gain insights into conferences, fundraising, and member engagement. Hear an honest account of the data challenges ARVO faced, how they spent the last year overcoming them, and the results they’ve experienced. Gain insight into how other associations are strategically and tactically incorporating data into their everyday processes. More info/register.

Host: Gravitate Solutions

Presenter: Tim Maxey, Senior Director of Information Technology, ARVO


Thu 11/2 at 2 p.m. – Breathe Easy: A Conversation on Simplifying Event Management Software Migrations

From kickoff, through custom integrations, sign off and training, learn how to make the migration process as easy as possible. Find out what you need to know before migrating to a new platform, how to efficiently train your staff on a new EMS solution, and how to communicate effectively throughout the migration process. More info/register.

Host: Smart Meetings

Presenter: Julie Green, Senior Sales Director, etouches


Thu 11/2 at 3 p.m. – Get Started on Your Life: A Formula for Success in 30 Minutes (Loudoun County Idea Swap)

What do you do when you run up against a challenge? Without a specific plan for how to move past an obstacle, chances are good that it will stick around for much longer than it needs to. In this interactive presentation, we will share our formula for overcoming these obstacles and moving towards your true goals. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Tom Pickett, Senior Associate, Springboard International


Save the dates: Tue Wed Thu 11/7-11/9, 12 to 4 p.m. – SURGE 2017

SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.

Host: Association Success


Save the date: Wed 11/8 at 12 p.m. Central – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. More info/register.

Host: Billhighway


Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

I’m skipping AMS Fest because I decided not to travel out of state in November, but, wow, what a program. AMS Fest is two loaded days of elbow-to-elbow conversations with association executives, AMS consultants, and AMS vendors around nothing but AMS. My people!

You’ll hear talks related to: the future of AMS, what’s trending, what’s not working and what is working, what’s the most innovative AMS, whether associations or technology vendors should be the guiding force in development, what new systems are out there, CRM vs AMS, how cryptocurrency could affect our systems in the future, preparation for mergers and acquisitions, data privacy laws, and the list goes on… See what I mean? More info/register.

Host: ReviewMyAMS


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Chelsea Bock on Unsplash.

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