Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

petroglyphs at Bandelier National Monument, Tsankawi section – inspiration for a weekly list of free educational events and resources for the association community

Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. The survey takes just 5-10 minutes to complete and closes on Friday, November 5—consider it your good deed for the day.

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Virtual meeting practices. Bad habits developed in the office followed associations when they went virtual, which is why Achurch Consulting explains how to adopt a meaningful meeting mindset. Their approach “prevents digital fatigue and protects deep work time while keeping social connections alive and moving projects forward.” Get on board!

Membership strategies. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. to identify five membership strategies of high-performing associations. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs.

Structured networking. When Amanda Kaiser of Kaiser Insights hosted the Virtual Networking Incubator with Matchbox Virtual Media, 58% of the participants said networking brought up feelings of anxiety and concern. She says you can prevent that by giving attendees something to do. “Creating a structure for every event creates more opportunities for connection than a free-for-all does. Structured activities promote participation, so everyone feels included. And structure creates space for meaningful conversation because attendees have permission to skip the small talk.”

Hybrid, ugh. Lee Gimpel of Better Meetings says you’re not a bad person if you don’t do hybrid. When it comes to hybrid, he says, “It’s important that others in your group understand that they’re asking for 2.5 meetings: one that’s online, one that’s in-person, and then an extra portion that comes from trying to mash them both together.” Seriously, just do in-person first and virtual later.

Digital learning and credentials. Sean Gallagher at EdSurge tells his higher education colleagues that it’s time to reboot their thinking about adult learners in a digitally transformed world. Colleges and universities know they need to change to stay competitive. He talks about “new platforms and providers… in non-institutional or non-traditional contexts… the growing appeal of non-degree credentials, in a world where skills demands are changing at a faster pace than most colleges can keep up with.” The advantage goes to associations here if you can design learning and career pathways, programs, and credentials needed by professionals entering and advancing in your market.

Quick hits

  • Can a virtual event be better than an in-person event? (Ann Handley)
  • How to do a website content audit: a step-by-step guide with examples. (Laurel Miltner, Orbit Media Studios)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Not much to report because I kept it simple before and upon my return from vacation. Lots of fish on the menu, as usual: maple-barbecue glazed yellowfin tuna, sautéed whole butterfish with lemon butter, and baked striped bass with butter, lemon juice and Aleppo pepper.
  • On the side, we enjoyed roasted broccoli, roasted butternut squash and red onions, and a sauté of greens (pac choi, collards, radish and arugula) with bacon, jalapeño and sweet peppers, onion and carrot.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets

Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Learn about revenue opportunities in leveraging an event into a year-round community model, the convergence taking place on the community model from all aspects of global commerce, and ideas for MVC “Minimally Viable Community” launch opportunities from the examples given. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: RD Whitney, Founder, Community Leaders Institute (CLI)

*All times are Eastern Daylight Time unless otherwise noted.


Fri 10/15 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 10/15 at 4 p.m. – Practicing Our Elevator Pitches – Round Robin Style

Have you ever wanted to hone your own elevator pitch in a safe and nurturing environment? Join this fun and supportive session as we break into small groups to share and fine tune our pitches. Whether you are looking for a job, working to build your own business, or simply wanting a better way to explain to others what it is you do, you will walk away from this session with a more polished elevator pitch and will have helped your network do the same. More info/register—must join before registering.

Host: Fridays@4


Mon 10/18 at 1 p.m. – The Freelance Revolution (30 Minute Monday)

Learn about global trends in freelancing (it’s good news), how different freelance verticals have fared in the past 18 months, how freelancers across professions describe the pros and cons of their dealings with clients, how travel and event freelancers see things differently than freelancers in other areas, and how freelancers have experienced work during Covid-19. 0.5 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Todd A. Taranto, President, Cadre
  • Jonathan Younger, PhD, Independent Consultant, Agile Talent Collaborative

Mon 10/18 at 1 p.m. – Managing the Relationship Between the CSE and the Board (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Charity Quick

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/19 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 10/19 at 1 p.m. – Key Takeaways from the State of Association Workplaces Post-Pandemic Survey Results

Hear about the findings of the State of Association Workplaces Post-Pandemic Survey Report from the experts who designed and analyzed it. Learn how to use this report as a tool to look at the future of retention and recruiting, trends in the future of work in associations, and ideas of how to rethink the way you work effectively and make decisions for your future workforce. 1 CAE credit. More info/register.

Host: Achurch Consulting


Tue 10/19 at 1 p.m. – Association TechTalk

Loretta DeLuca and Gretchen Steenstra of DelCor host a panel of guests from ASCP, ASA, ASHA and NCACP for Part Two of a two-part series on technology ecosystems. More info/register.

Host: DelCor


Tue 10/19 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.


Tue 10/19 at 1 p.m. – 10 Common Webinar Mistakes and How to Avoid Them

When it comes to webinars, sometimes the smallest mistake can make the difference between an awesome event and an epic fail. Learn tips and best practices to make sure your webinars are always a success, including common “webinar from home” mistakes to avoid, tips for dealing with “less good” speakers, optimizing for audience engagement, and tricks for higher webinar lead conversion. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing at ON24


Tue 10/19 at 2 p.m. – Strategically Managing Health and Wellness in A World Reshaped by COVID

Managing population health, especially in a world reshaped by COVID, requires new techniques to identify community health risks and the most effective, efficient community-health interventions. Hear how AACP made health and wellbeing an organization-wide strategic priority, and find out about tips and tools to help your association and members incorporate health and wellness day-to-day. More info/register.

Host: ASAE Foundation

Presenters:

  • Lynette Bradley-Baker, Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy (AACP)
  • Brecht Buysschaert, Workplace Health & Wellbeing Expert, Springbok

Wed 10/20 at 11:30 a.m. – Become a Transcendent Leader

Learn about the key components of transcendent leadership, explore how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. As a transcendent leader, we will help you begin the journey of building your compassionate, cohesive and collaborative (C3) culture. More info/register.

Host: SOAR Community Network


Wed 10/20 at 12 p.m. – Prepping for 2022: Chapter Virtual Idea Swap

With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So let’s put our collective heads together to think positively and proactively about 2022. We’ll offer some tips based on 2021 and collaborate on how to prepare for next year. Come to share lessons learned, ideas tried and solutions found. More info/register.

Hosts: Billhighway and Mariner Management

Facilitators: Peggy Hoffman and Peter Houstle, Mariner Management


Wed 10/20 at 1 p.m. – Partners in Growth: Advancing Associations Through Corporate Partnerships

Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Learn how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. Find out how to align association goals with corporate partner business needs; leverage corporate partners to diversity association revenue, provide content for members and increase the association’s brand visibility; and create an association culture and business model for corporate partnerships. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Bruce Rosenthal, Co-Convener, Partnership Professionals Network


Wed 10/20 at 1 p.m. – The Future of Associations: AI for Everyone

Industry research shows that associations continue to be slow at adopting AI. As association professionals and change makers, the onus is on us to be forward-thinking to meet members expectations. While increasing operational efficiencies through AI is great, in today’s climate, it’s critical that AI has a direct impact on revenue and growth. Learn how associations leaders like you are using AI to grow membership and revenue, making proactive business decisions assisted by AI, and showing return on investment for AI projects. More info/register.

Hosts: Nimble AMS and ReviewMyAMS


Wed 10/20 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/20 at 2 p.m. – 6 Secrets for Creating Amazing Digital Journeys

Does this sound familiar: Your store is hard to navigate. Your membership application is too complicated. Members can’t find anything on your website. Your registration process is unnecessarily cumbersome. The design on your websites and databases is inconsistent and not great. Hear case studies about associations that have completely transformed their member journeys, and their organizations. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Wed 10/20 at 2 p.m. – Communication and Community during Challenging Times: A Media Perspective

Hear about the ways in which the news media, like the live events industry, has adapted during challenging times over the past 18 months. Learn about the strategies that have been successful in communicating sensitive and dynamic information to audiences while at the same time, fostering a sense of community. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Micki Byrnes, President & General Manager of WKYC Media


Wed 10/20 at 2 p.m. – Event Promotions 101: Proven Tactics that Drive Registrations and Deliver Attendees

Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Learn best practices for marketing before, during, and after events; alternative marketing channels which are now (or will be) the new norm; and how to extend and harness the power of your events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Emily Dick, Director, Demand Generation, Cvent
  • Alyssa Peltier, Senior Manager, Industry Solutions, Cvent

Wed 10/20 at 3 p.m. – Association/Nonprofit IT Threats in the New Normal

The pandemic and the abrupt shift to remote work has introduced additional risks for IT and cybersecurity professionals to protect against. During this discussion, we will talk about the different types of vulnerabilities and how to reduce your risks. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Azunna E. Anyanwu, Director & Technology Advisor, Aronson LLC
  • Rob Eby, Partner, Aronson LLC’s Nonprofit and Association Industry Services Group

Wed 10/20 at 3 p.m. – Cybersecurity Self-Assessment

Explore risk assessment and cybersecurity preparedness options, and take a self-assessment quiz that will give you documentation of your cybersecurity readiness. More info/register.

Host: Community IT

Presenter: Community IT CTO Matt Eshleman


Thu 10/21 at 10 a.m. – Leveraging Technology to Create Safe Meetings

Learn about ways to prevent your next in-person meeting from becoming a “super-spreader.” Included will be a series of demos of “vaccine verification” and contact tracing technology. Whether your organization is considering employing vaccine verification or not, you’ll gain insights, hear about innovative tools, and learn some of the jargon that’s being used by these services. More info/register.

Host: Reston Herndon Meeting Planners

Presenters:

  • Sarah Buchbinder, Meetings Broker, Meetings Made Easy
  • Sumanth Channabasappa, CEO, SafeAccess
  • Shannon McCallum, Vice President of Hospitality, Volan Technology
  • Jim Kelley, Vice President, Marketing and Industry Relations, Fern

Thu 10/21 at 11 a.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Thu 10/21 at 11 a.m. – How to Generate More Leads from Your Next Virtual Event

Exhibitors and sponsors are demanding more leads from virtual events than ever before. Despite all the technologies available, event organizers still find it challenging to provide the high quality leads and sales opportunities exhibitors and sponsors expect. Hear data-driven recommendations on how to generate leads for exhibitors, strategies to improve exhibitor engagement and virtual networking sessions, and how to leverage your event platform to maximize leads and sales opportunities. More info/register.

Host: Grip
Presenter: Tim Groot, Founder & CEO, Grip


Thu 10/21 at 12 p.m. – What’s Next? The Digital Association Revolution Post-Pandemic (Association Xchange)
Since COVID, technology has allowed association executives to work from home, hold board meetings and conferences via videoconferencing, elevated online learning, generated more data and AI, increased use of robots and drones, and created additional digital and touchless payments. Further, cybersecurity has become a major issue as many association executives are working at least a few days from home. Learn about new technologies we’re using because of the pandemic and which ones will stay. Hear predictions of advances in technologies that might not even be on our radar screens but may play a role in the future of association management. 1 CAE credit. More info/register.

Host: Association Exchange

Presenter: Maggie McGary, CEO and Chief Strategist, McGary & Associates


Thu 10/21 at 12 p.m. – Using Data to Fuel Growth in Membership, Events, and Audience

Your association’s data helps you know what problems your members and audience need to be solved, how you can help solve them, what key groups are interested in, how your community is evolving, how engaged your audience is, what content is working, and what’s not. Learn strategies using data insights to build the association that your audience desperately needs, wants, and will pay for. More info/register.

Host: .orgCommunity

Presenter: Dustin Smith, President & Co-Founder of Hum


Thu 10/21 at 1 p.m. – Avoiding the Bachelor/Bachelorette Mentality During AMS/CRM Selection

Just like the Bachelor/Bachelorette shows, AMS selection can be awkward, uncertain, and produce some cringeworthy moments. Learn how to avoid the pain, speed up the process, and build better vendor relationships throughout the “selection” process so you can find your perfect “rose” in the sea of AMS/CRM systems. Hear perspectives gathered from vendors and associations to help your process go smoothly. 1 CAE credit. More info/register.

Hosts: 501Works and ReviewMyAMS

Presenters:

  • James Marquis, Chief Information Officer, 501Works
  • Olivia Wilkins, Business Solutions Analyst, MBA
  • Teri Carden, Founder, ReviewMyAMS

Thu 10/21 at 1 p.m. – Impacts of Automating Work and the New Workforce in a World Reshaped by COVID

Because of the pandemic, staffs have become leaner and as a result, organizations are seeking to automate work. The impacts of automation on work will vary based on the industry, workplace and occupations, however it will clearly transform work and affect workers at every level. Hear how the workforce has changed and what you can do to managing these changes. More info/register.

Host: ASAE Foundation

Presenters:

  • Elizabeth George (facilitator), Director of Member Engagement and Chapter Development at The American Guild of Organist
  • Rick Bawcum, CEO and Founder of Cimatri
  • John Baekelmans, Science and Technology Counselor, Flanders Investment & Trade

Thu 10/21 at 2 p.m. – Yesterday, Today, Tomorrow: 10 Years of Association Communications

Take a look back at where we’ve been, where we are and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report. Hear about trends that have shaped the association industry over the past 10 years and how it compares to where we are now, top communication challenges faced by association leaders today and how they’re handling them, and recommendations on how to utilize the data collected in the 2021 Benchmarking Report to create an effective communications strategy for 2022 and beyond. 1 CAE credit. More info/register.

Host: Association Advisor / Naylor Association Solutions

Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions


Thu 10/21 at 2 p.m. – Lead & Succeed with Diversity, Equity & Inclusion: Actionable Steps to a Diverse, Equitable & Inclusive Association

If your organization’s own staff isn’t diverse, doesn’t promote equity, and doesn’t foster an inclusive environment, it can be a roadblock in recruiting more diverse members. Hear why DEI is important for your association and your members’ careers. Learn how to assess your current diversity, establish an inclusive culture, and foster a collaborative environment. 0.5 CAE credit. More info/register.

Host: Your Membership


Thu 10/21 at 3 p.m. – Building a Digital Ecosystem Around Your AMS

Learn how to build a digital ecosystem around your AMS using the hub-and-spoke model. In addition to the why and the what, hear about the pros and cons of the hub-and-spoke set up, how it works, who builds what, how they play together, and examples of associations successfully using it. More info/register.

Host: Association Analytics

Presenters:

  • Pete Zimek, Founder & CEO, Novi AMS
  • Greg Pollack, VP of Sales, Association Analytics

Thu 10/21 at 4 p.m. – Redefining Your Value Proposition (ASAE Reston-Loudoun Idea Swap)

For many organizations, the impact of the pandemic fundamentally changed member needs, wants and priorities, requiring a rethink of how associations deliver real value. Learn how to identify and articulate a compelling value proposition, apply the process (based on real world case studies), and use those learnings to develop and elevate your association’s value proposition. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Susan Iris, Principal, Navigate


Thu 10/21 at 8 p.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Fri 10/22 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 1

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join first.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Mon 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 at 12 p.m. – The Tough Diversity Conversations: Let’s Have Them

Creating alliances is an active, involved way to find your voice in difficult and sometimes sensitive non-inclusive situations. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. More info/register.

Host: Women In Exhibitions

Presenter: Ellen Lambert, Diversity and Inclusion Advisor, The Toy Association and The Toy Foundation


Tue 10/26 at 1 p.m. – How to Design a Truly Diverse Meeting

Our panel of experts will share real-world strategies and experiences designing diverse events, as reflected in the program, promotion, communication and even site selection. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Leslie Zeck, CMP, CMM, HMCC, Director of Meetings, International & American Associations for Dental Research
  • Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company
  • Hattie Hill, President & CEO of the T.D. Jakes Foundation
  • Cheryl Richards, Senior Vice President and Chief Diversity, Equity & Inclusion Officer at VisitDallas

Wed 10/27 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Wed 10/27 at 11 a.m. – Association Modernization: Changing Mindsets and Models

Realizing that the biggest risk to their long-term viability was not doing anything, CEO Peggy Winton and her team at the Association for Intelligent Information Management (AIIM) essentially took their association down to the studs to rebuild with simplicity and high value. In the process, they questioned everything, particularly their business model and the systems that supported it. Join Winton and a panel of her peers for a lively discussion about the tough questions associations must ask themselves if they truly want to transform. We’ll cover product and program design and delivery, infrastructure modernization and consolidation, and the business models that just might be holding your organization back. More info/register.

Host: Sidecar

Presenters:

  • Peggy Winton, CIP, President/CEO, Association for Intelligent Information Management
  • Garth Jordan, MBA, CSM, CSPO, CEO, American Animal Hospital Association
  • Jaya Koilpillai Bohlmann, MA, APR, MSMOB, ACC, founder, Designing Communication

Wed 10/27 at 4 p.m. – Mindful Networking with Melissa Garcia

A quick (45-minute), small group meeting with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions

Guest: Melissa Garcia, Associate Executive Director, Society for Neuroscience


Wed 10/27 at 4 p.m. – The Return to In-Person and Diversity, Equity, and Inclusion

We’re tackling one of the most important conversations facing the return to in-person – diversity, equity, and inclusion. This conversation will prompt new ways of thinking about your own events, as well as give you a foundation for your own approach to this important topic. More info/register.

Host: Live 360 Media

Presenters:

  • Stephanie Jones, Senior Director, Conferences & Education at WEF, and Vice-Chair of the ASAE M&E Council
  • Yvonne Butters, Director of Conferences & Tradeshows at FIA
  • Samantha Evans, Accessibility Advocate and Certification Manager at IAAP

Thu 10/28 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Thu 10/28 at 12 p.m. – Association Investment Policy Statement (IPS) Best Practices

The main document guiding the management of an association’s reserves or investment pool is the investment policy statement (IPS). Learn about the elements of a thoughtful IPS for your association’s reserves or investment pool, specific roles and responsibilities of all interested parties (Board, Investment Committee, Staff, Investment Advisor), specific asset allocation guidelines used to provide sufficient diversity, and measurements to use to evaluate the performance of the reserves or investment pool. More info/register.

Host: ASAE

Presenters:

  • Susan Traver
  • Ahmed Farruk
  • Allan D. House
  • Nat Bartholomew, CPA, Partner with CliftonLarsonAllen

Thu 10/28 at 2 p.m. – Digital Transformation: The Key to Engagement for Associations

Join a mix of voices from the association world as they discuss in practical terms what it means to transform digitally. Gain an understanding of the value of investing in systems that anticipate trends. Hear from different perspectives about the connection between digital tools and the personalization of your membership offering. Learn firsthand what practitioners mean by a system that “knows who you are.” Find out how to be prepared for the next crisis. More info/register.

Host: ASI


Fri 10/29 at 12 p.m. – DC Book Club – Diversity & Inclusion: Process and Policies

Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.

Host: DC Association Professional Book Club

Guest: Robb Lee, Chief Strategy Officer, ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Photo of petroglyphs in Bandelier National Monument, Tsankawi Section, New Mexico

The weekly list of free educational events and resources for the association community…

a spot of sunlight on the trail through the autumn woods – inspiration for a weekly list of free educational events and resources for the association community

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. See you back here on Friday, October 15.

Women in technology. If you are (or someone you know is) a woman who has made (and continues to make) amazing contributions to the advancement of technology in associations, Association Women Technology Champions (AWTC) invites you to apply (or to encourage someone else to apply) for the AWTC Technology Leadership Award or the AWTC Technology Champion Award. Please don’t dawdle because the deadline for applications is Monday, October 11 and “applications require some thought, a resume, and letters of recommendation.”

Future of the association workplace. Achurch Consulting and Association TRENDS just released a must-read report, State of Association Workplaces Post-Pandemic Survey, that answers the question: “How will the acceleration of remote work impact the association workplace?” Not only does the report present the findings of a survey of over 350 association leaders, but it also shares insights that will help associations “design an intentional workplace that is dynamic, flexible, and productive well into the future.”

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS? Well, WBT Systems shares several excellent reasons, including ways to get more value (ahem, ROI) out of an LMS that may surprise you—it’s not just for online courses.

Chapter-in-a-box solution. Sharing data and dollars between chapters and associations can be a nightmare for both sides. Busy volunteer leaders don’t always have the time or skills to master data and financial management and, besides, they should focus on more strategic concerns. Billhighway explains how technology can automate these tasks, providing the guardrails needed for sound chapter financial management and giving your association the data you need to understand the true value of chapters.

Disrupted by Delta. With the future looking uncertain because of the Delta variant, MemberSuite suggests calling on your powers of foresight and flexibility when planning conferences. Provide peace of mind to in-person attendees by using technology to enforce event entry requirements, don’t settle for the pre-pandemic in-person conference experience, and always have a Plan B virtual conference option.

Virtual conference coffee breaks. “At a conference the most important things happen in the coffee break,” said the guy who once hosted a non-conference that included everything but the sessions. Eva Amsen makes an excellent argument for why coffee breaks are essential at virtual conferences, although they’re usually not part of the program. Keep her advice in mind as you’re planning in-person conferences too.

Group think run amok. In his post, “We See As We Be,” Jamie Wheal has an interesting take on a disturbing issue. He says, “In the past few months, my social network has lurched sideways several extra clicks into conspiracy land”—and he’s not just talking about Flat-Earthers. His beef is with group think too—a political equal-opportunity phenomenon, if you ask me. He identifies “four main Ego Stories that seem to be especially prevalent these days in informing who gets suckered into which particular conspiracy.”

Quick hits

  • After recently planning and facilitating several in-person meetings and events for a variety of clients and industries, Aaron Wolowiec, CAE, shares 11 observations for keeping members and attendees safe and comfortable. (Event Garde)
  • Five game changers for association success in 2022. I’ve never seen #1 on a list like this before. (360LiveMedia)
  • Let’s not start with your “why.” Contrarian marketing common sense. (Mark Schaefer)
  • New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. (Stu Sjouwerman, KnowBe4)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Grab a bag of your favorite snack for potato chip flounder—our choice was Kettle jalapeno chips. On the side, shredded Brussels sprouts roasted with red onion, bacon and garlic, then drizzled with a mix of balsamic vinegar and honey (1 tbsp:1 tsp) with a heavy dash of ancho chile powder.
  • Sunday, we splurged on shrimp-stuffed flounder. My original Emeril recipe is no longer online, but I found this one, which is pretty much the same. I used a pound of shrimp instead of a half-pound of crabmeat, so I doubled the ‘stuffing’ ingredients. I didn’t roll the fillets per the recipe, instead I used the method he suggested in the original recipe: cut a few fillets in half lengthwise—so each half fillet is ready to top a whole fillet, cover the whole fillets with the shrimp stuffing and then cover one side of the stuffing with the half-fillet.
  • On the side, a mix of greens (radish, kale, collards and pac choi) sauteed with onion, bacon, orange bell, poblano and garlic and drizzled at the end with a maple-sherry vinegar mix.
  • Prepping for a busy week, I also made parmesan garlic edamame, and roasted butternut squash with smoked paprika, cinnamon, garlic powder and cayenne, and tossed with fresh sage at the end.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 10/1 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 10/1 at 4 p.m. – What’s Next? Bouncing Forward

We’re always in-transition. The “life quake”—COVID-19—disrupted our missions and routines, ushering in uncertainties about our future. We still reflect on our careers, relationships and purpose. We entertain the “Re-” words—reinvent, rethink, reposition, etc. Finding our Authentic Self, rewriting our stories and creating a “new, purpose-driven future” prove both exhilarating and terrifying. This interactive session will demystify the buzzword ‘personal transformation’ and start to reset the goalposts of your success and redefine what gives your “future work” meaning. More info/register (must join before registering).

Host: Fridays@4

Presenter: Charley Timmins, The Human Archeologist


Mon 10/4 at 1 p.m. – Update on Meetings and Events Post-COVID19 (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kimberly Stansell

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/5 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/5 at 11 a.m. – Integration Platforms: A More Strategic Approach to Connecting Your Data

Having multiple systems means multiple unconnected data sources, which lead to inaccurate data and frustration for customers. Learn a more strategic approach to your data by evaluating if you need an integration platform to support your integrations and ensure they are set up for long term success. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Hans Stechl, Founder, Meta-Dao
  • Justin Burniske, MBA, Senior Director, Consulting, fusionSpan

Tue 10/5 at 12 p.m. – Simple Analytics to Boost the Bottom Line

More info/register.

Host: Data Analytics Network/Association Analytics


Tue 10/5 at 12:30 p.m. – Why Most eLearning Fails: How to Create eLearning That Gets Results

Explore many of the reasons why most eLearning fails and the components that contribute to bad eLearning design. Learn how bad eLearning design can negatively affect the learning experience and walk through several practical methods you can immediately apply to fix your bad eLearning courses. More info/register.

Host: Association Universe

Presenter: Tim Slade, Speaker, Author, and Creator of The eLearning Designer’s Academy


Tue 10/5 at 1 p.m. – Leveraging Data to Achieve Equity

Learn about the importance and need for demographic data across the hospitality, meetings and events industry. They will address the challenges with collecting data, recommend resources for managing the process and share solutions that require strategic commitment. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Meetings Today columnists Greg DeShield, CHO, CHE, and Zoe Moore, MS


Tue 10/5 at 2:30 p.m. – Virtual Events Are Here to Stay

Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain. The way we network, interact and attend events has changed and will continue to evolve. Join our panel of industry experts for a thought-provoking discussion on how to create fun and innovative events—what works, what doesn’t, and how to get people excited. More info/register.

Host: Virbela

Presenters:

  • Damion Wright, Global Diversity, Equity, and Inclusion Talent Programs Leader at Intuit
  • Laurent Chrétien, General Director, Laval Virtual Association
  • Ryan Costello, co-founder of Event Farm and Chief Strategy Officer of MemberSuite
  • Craig Kaplan, Chief Customer Officer at Virbela

Tue 10/5 at 3:30 p.m. – Grow Your Membership with Smart SEO

Learn how to drive prospective members to your website and grow your membership with impressive easy-to-implement search engine optimization tools. More info/register.

Host: Grype

Presenter: Brock Murray, SEO & lead generation expert


Wed 10/6 at 11 a.m. – 3 Ways to Mine Your AMS Data to Create and Execute a Profitable Member Engagement Strategy (with Minimal Staff Time)

Now more than ever, associations are collecting mountains of data but don’t have a data strategy to actively drive member growth. Learn why your members are leaving and how to get them to renew their memberships; how to offer better courses, incentives, or services to your members; how you can cut costs; and what systems or services are wasting time and money. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Thomas Altman, Founder, Tasio


Wed 10/6 at 12 p.m. – Key Insights From The 13th Annual Membership Marketing Benchmark Report

For over a decade, Marketing General Incorporated (MGI) has published the only comprehensive research on the nature and performance of membership programs, as reported annually by nearly 1,000 associations. Hear findings from the survey and learn the most useful membership strategies for 2021. ! CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Tony Rossell, senior vice president at MGI


Wed 10/6 at 1 p.m. – Advocacy and Beyond: Amplifying the Impact of DEI Initiatives

Hear from a panel of association leaders who are at the forefront of advancing DEI efforts with both policymakers and their own members. From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Juan Amador, CAE, Director of Constituent Engagement, Association of American Medical Colleges
  • Lisa Greenhill, Senior Director for Institutional Research and Diversity, American Association of Veterinary Medical College
  • Pam Yuen, Director of Government Relations, YWCA USA
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Wed 10/6 at 1 p.m. – Keys to Creating Community (#ExpoChat on Twitter)

Everybody’s talking about the importance of creating communities around our events. But how do you actually accomplish that, and what does a community platform need to be successful? ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Moderator: Exhibit Marketing Consultant & Author Marlys Arnold


Wed 10/6 at 2 p.m. – The State of Associations Panel

Hear a panel of community thought leaders share eye-opening insight and experiences that’ll highlight the successes, challenges and opportunities associations are facing today. More info/register.

Host: Clowder

Presenters: guests from ASAE, Higher Logic, Association Analytics, ASI and Novi hosted by Clowder’s COO Alexa Kade


Wed 10/6 at 2 p.m. – Take Your Campaigns to the Next Level: Advocacy Data & Insights You Can Actually Use

Each year our data science team spends several months analyzing tens of thousands of advocacy campaigns and over a billion emails to bring you our annual Advocacy Benchmark Report—the only one of its kind. We use that data to create applicable steps you can use to improve your campaigns with better action and engagement rates. Learn about this year’s key findings and how you can use that data to improve your advocacy efforts. More info/register.

Host: FiscalNote


Wed 10/6 at 2 p.m. – Engaging Your Audience at Hybrid Events

Hear tips for creating hybrid events that make an impact. Learn the importance of defining your objectives, determining how much interaction you should encourage between on-site and at-home attendees, scheduling content for a varied audience, and extending the value of that content long after the programming ends. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • John Nawn, Co-Founder and Chief Strategist, The Event Strategy Network
  • Michael J. Shapiro (moderator), Editor, News & Technology, Northstar Meeting Group

Wed 10/6 at 3 p.m. – How Employee Benefits Impact Hiring & Retaining Talent

Find out the keys to attracting and retaining top talent. Hear about tools to get employee engagement, increase benefits awareness and manage rising insurance costs. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dario Campolattaro, Regional Employee Benefits Platform Leader, Hilb Group


Thu 10/7 at 12 p.m. – Behind the Scenes of the (Hybrid) Skift Global Forum 2021

Hear about the ins and outs of planning, designing and producing the premier global conference on the business of travel, this year in a hybrid format. Meet the key people that made it happen and learn how Skift delivered its exclusive content live to both in-person and online audiences. CMP credit. More info/register.

Host: Event MB

Presenters:

  • Pierre Metrailler, CEO of SpotMe
  • Rafat Ali, Founder and CEO, Skift
  • Miguel Neves (moderator), Editor-in-Chief, EventMB, a Skift brand

Thu 10/7 at 1 p.m. – Five Key Content Models That Engage Sponsors and Members

There has never been a greater need for associations to enhance non-dues revenue and improve the way they engage members digitally with rich multimedia content. Associations need to subsidize the creation of great content through effective digital sponsorship, advertising and lead generation programs. Join this webinar and see Association TV’s top 5 sponsorships in action. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters: Dan Stevens and Doug Coombs of Workerbee.TV


Thu 10/7 at 2 p.m. – Super Spooky Cyber Security Issues and Insurance Implications

The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. This webinar will cover the must-knows of IT cyber insurance woes and how best to mitigate them. 1 CAE credit. More info/register.

Host: 501 Works

Presenter: Derek Symer, Principal, Senior Vice President, Director Non-Profit Practice for AHT Insurance


Thu 10/7 at 2 p.m. – Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit

Not-for-profit accounting for exchange transactions can be difficult, and recent accounting standards such as Accounting Standards Codification 606 (ASC 606) can add to the complexity. All transactions with customers must be accessed using the five-step approach. Within the five steps are multiple additional considerations that also need to be addressed depending on the nature of the transaction. Learn about the five steps and how to apply them to your organization’s transactions with customers and understand the differences between contributions and exchange transactions. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Robins, CPA, Director, Nonprofit and Association Industry Services Group, Aronson


Fri 10/8 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 10/8 at 4 p.m. – Making Micro Moves That Have Major Impact

The last year has forced change upon us all. It has allowed us to identify our goals more clearly and pushed us to better identify our desired futures. Learn how to use a mind map, craft an “I am” statement and understand the value of documenting progress. It will also create a safe space for exploring options and learning from the ideas shared by others in the session. For those who are seeking clarity, this session is a great opportunity to identify that one little change that can have a major impact on your life’s trajectory. More info/register (must join before registering).

Host: Fridays@4

Presenter: Michelle Larkin, director of programs at SOL Engineering, and certified life coach at CATAPULT


Mon 10/11 at 1 p.m. – Regular Wellness series with Fern Carbonell (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/12 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/12 at 3 p.m. – Explosive Growth for Associations Through Better Membership Management

We will discuss member engagement by understanding different types of members and categorizing them by their level of engagement and how benefits should be designed to cater to this broad spectrum of members. Find out how to understand the member base by asking qualitative questions, and learning why membership is important to them and what they’re looking to achieve by participating in association programs. More info/register.

Host: Grype

Presenter: Elizabeth Weaver Engel, Association Management Expert, Chief Strategist for Spark Consulting


Wed 10/13 at 1 p.m. – Secrets of Successful Awards Programs

Some awards programs seem to have found the secret recipe that makes everything run smoothly and gets them a high number of quality submissions. But how do they do it? How did they figure out that perfect formula? Learn about several factors and best practices that go into creating a successful awards program. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jordan Volpe, VP of Marketing, Openwater


Wed 10/13 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/13 at 3 p.m. – How to Drive Analytics Adoption through Culture and Practice

Many reasons keep associations from getting started with analytics like concerns about data quality and poor governance, but most often the real challenge lies with people, not technology. Learn about common culture challenges and how to solve them. We’ll lay out practical tips and examples of how you can boost adoption of analytics and technology for your association. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: David Ricciardi and Monica H. Kang, founders of Culture of Analytics


Wed 10/13 at 4 p.m. – AWTC Salon: Digital Transformation

Join an interactive discussion on digital transformation. In advance of our session, you may want to read Maddie and Elizabeth’s whitepaper The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. We also invite you to bring other resources and ideas to help us collaboratively explore this topic. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Elizabeth Engel, CAE, Chief Strategist, Spark Consulting
  • Maddie Grant, CAE, Principal Consultant, Propel

Thu 10/14 at 10 a.m. – What’s Working Now: Website Redesign Best Practices

Drive the conversation by selecting a topic of interest when you register. Hear best practices and participate in a discussion on topics attendees want to hear about, which can include: creating a website strategy, determining business needs and budget, and/or finding the right partner and technology. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Thu 10/14 from 11 a.m. to 5 p.m. – Managing Editor Live

Our theme this year is Flex, to reflect all the creative ways content marketers and brand journalists are continuing to adapt in the new economy. Learn how marketing leaders are using content to solve business problems. Connect with your peers on the front lines of content marketing and brand journalism. More info/register.

Host: Managing Editor / Rep Cap


Thu 10/14 at 11:30 a.m. – Top Marketing Trends to Try in 2022

Learn what to include in your marketing calendar, how to set marketing goals, what marketing goals are important in 2022, and top marketing trends to try in 2022. CAE credit. More info/register.

Host: Your Membership

Presenters:

  • Teri Carden, Review My AMS
  • Michelle Schweitz, YourMembership

Thu 10/14 at 1 p.m. – The State of Virtual Conferences 2021

Hear the top findings from our fresh-off-the-presses report on the state of virtual conferences. Along with sharing key data points, we’ll focus on the application of the findings, and, as an attendee, you’ll be among the very first to get access to The Virtual Conferences Report 2021. Whether you’re a virtual conference veteran or brand-new to the format, this session will help you understand the current state of virtual conferences. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Jim Parker, CEO of Digitell

Thu 10/14 at 1 p.m. – The Formula Behind Virtual Events that are Engaging and Profitable

Imagine if your virtual events turn into spaces where members gather knowledge and ideas as well as meet new partners and friends. Imagine the sort of impact it would have on member engagement and, in turn, your ROI. Learn how to attain and monetize a positive member turnout at your virtual events. Get an insider look into how leaders at ASAE plan and execute their networking events. More info/register.

Host: Airmeet

Presenter: Reggie Henry, CAE, Chief Information & Engagement Officer at ASAE


Thu 10/14 at 2 p.m. – Adapt and Execute: A Behind-the-Scenes Look at Planning a Major Industry Event

Get an insider’s view of decision making happening right now with the people planning a milestone in-person event this fall: the Financial & Insurance Conference Professionals’ Annual Conference scheduled in November. 14-17, 2021. Learn about planning strategy and challenges being solved in real time, including decisions about: F&B, vaccine requirements, registration, and format (i.e., why this will not be a hybrid meeting). More info/register.

Host: Smart Meetings

Presenters:

  • Jennifer Squeglia, CMP, Incoming Chair, FICP Board of Directors, and Owner, RLC Events
  • Mike Burke, CMP, Chair, 2021 FICP Annual Conference, and Director, Conference & Travel Services, The Hanover Insurance Group
  • Steve Bova, CAE, FICP Executive Director

Fri 10/15 at 12 p.m. – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets

Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Learn about revenue opportunities in leveraging an event into a year-round community model, the convergence taking place on the community model from all aspects of global commerce, and ideas for MVC “Minimally Viable Community” launch opportunities from the examples given. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: RD Whitney, Founder, Community Leaders Institute (CLI)


Tue 10/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 10/19 at 1 p.m. – Key Takeaways from the State of Association Workplaces Post-Pandemic Survey Results

Hear about the findings of the State of Association Workplaces Post-Pandemic Survey Report from the experts who designed and analyzed it. Learn how to use this report as a tool to look at the future of retention and recruiting, trends in the future of work in associations, and ideas of how to rethink the way you work effectively and make decisions for your future workforce. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 10/20 at 2 p.m. – 6 Secrets for Creating Amazing Digital Journeys

Does this sound familiar: Your store is hard to navigate. Your membership application is too complicated. Members can’t find anything on your website. Your registration process is unnecessarily cumbersome. The design on your websites and databases is inconsistent and not great. Hear case studies about associations that have completely transformed their member journeys, and their organizations. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Thu 10/21 at 11 a.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Thu 10/21 at 12 p.m. – Using Data to Fuel Growth in Membership, Events, and Audience

Your association’s data helps you know what problems your members and audience need to be solved, how you can help solve them, what key groups are interested in, how your community is evolving, how engaged your audience is, what content is working, and what’s not. Learn strategies using data insights to build the association that your audience desperately needs, wants, and will pay for. More info/register.

Host: .orgCommunity

Presenter: Dustin Smith, President & Co-Founder of Hum


Thu 10/21 at 1 p.m. – Avoiding the Bachelor/Bachelorette Mentality During AMS/CRM Selection

Just like the Bachelor/Bachelorette shows, AMS selection can be awkward, uncertain, and produce some cringeworthy moments. Learn how to avoid the pain, speed up the process, and build better vendor relationships throughout the “selection” process so you can find your perfect “rose” in the sea of AMS/CRM systems. Hear perspectives gathered from vendors and associations to help your process go smoothly. 1 CAE credit. More info/register.

Hosts: 501Works and ReviewMyAMS

Presenters:

  • James Marquis,Chief Information Officer, 501Works
  • Olivia Wilkins,Business Solutions Analyst, MBA
  • Teri Carden,Founder, ReviewMyAMS

Thu 10/21 at 8 p.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Daniel Sessler via Unsplash

The weekly list of free educational events and resources for the association community…

wild persimmons on the ground – inspiration for a weekly list of free educational events and resources for the association community

Cohort-based online courses. WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” They explain why completion rates are nearly 100% for these courses and what makes them so engaging for learners.

Board unanimity. Lowell Aplebaum, FASAE, CAE, explains why boards should be happy with majority votes and not try to achieve unanimity. But it goes against human nature to encourage conflict in the room; we’re more likely to go along to get along, which can have dire consequences as his backcountry skiing example proves.

Chapter event/website tech. Chapter leaders are busy volunteers trying to juggle their personal, professional and chapter responsibilities. Yet they’re also expected to select event and website technology. They usually pick something cheap that doesn’t integrate with anything else, so data is siloed and not easily available to the national association, meaning more work, argh. Billhighway has a better answer: chapter-in-a-box technology that keeps all HQ and chapter data in one place and doesn’t force volunteers to become chapter technologists.

Software requirements. They’re not sexy but the success of any technology project depends on the thoroughness of the requirements process, says Fionta. They explain why requirements deserve more time and attention, who and what’s involved, and what kind of magic you can expect after going through the process.

Latino inclusion. As National Hispanic Heritage Month kicks off, Juan Amador, CAE, Danielle Duran Baron, CAE, and Diana Dabdub suggest ways your organization can include and advance Latinos. Their list starts with advancing DEI within your association and industry, and building a culture of belonging, but also includes strategies that don’t take as long to implement.

Virtual event sponsor benefits. Over at ASAE, consultants Chris Gloede and Bruce Rosenthal team up to describe five “unusual” benefits for virtual event sponsors. I wouldn’t call these benefits “unusual” but they are, unfortunately, not that common. If associations don’t start talking with prospective sponsors about these benefits, companies will take their marketing dollars elsewhere.

Survey: what do sponsors want? The Partnership Professionals Network (PPN) is teaming up with Dynamic Benchmarking on a new survey designed to help associations understand the needs and preferences of sponsors. The findings from this survey will be invaluable in helping you attract more sponsors and more sponsorship revenue. If you’re interested in distributing this survey to your sponsors and receiving early access to the results this fall, please contact PPN Co-Convener Bruce Rosenthal. Imagine what you can learn and the conversations you can start.

Virtual pre-event drop-ins. Last week, before her Non-Dues-a-Palooza conference this week, Teri Carden hosted a two-hour Zoom meeting. Attendee Joanna Pineda of Matrix Group describes how Teri “sent out an email to all attendees, asking them to drop in at any time during the two hours to say hello, meet fellow attendees, and share what’s on our minds before we come to Nashville.” Steal this idea! Attendees want as many opportunities to meet their peers as you can give them.

Upgrade talent and tech. Rishad Tobaccowala says organizations must upgrade their talent and technology to succeed in the years ahead. He suggests that board meetings start with a Tech Terrain—a threat and opportunity matrix, and an explanation of how you are “preparing and making progress in ensuring competitiveness”—and a Talent Capital X-Ray—”attrition and retention measures but also employee joy, educational investments, culture health checks, and much more.” Although aimed at companies, much of his insight applies to associations too.

Quick hits

  • Why associations should pay attention to the anticipated rise of decentralized autonomous organizations aka DAOs. I see more negatives than positives in this governance model, but it’s worth boning up on. (Emily Herrington, Sidecar)
  • New phishing attack on Microsoft 365 users leverages open redirects to avoid detection. (Stu Sjouwerman, KnowBe4)
  • Ask the experts: Other than open rates, what should you focus on when measuring email success? (Alyssa Dulin, ConvertKit)
  • A hilarious Twitter thread about trying to be fashionable in Ireland. (@janky_jane)
  • This portable STOP mindfulness practice can support you as difficult moments arise during your day. The four steps take as little as a few seconds to a few minutes to complete. (Rhonda Magee, Mindful)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • We’ve been enjoying wild persimmons this past week—you can see one in the photo above. After they fall from the tree, we take them inside to ripen for a few days. If you eat them straight from the ground—ours are too high in the tree to reach—the tannins give you a long-lasting cottonmouth. When ripe, they remind me of dates, sweet and satisfying, but with seeds, which we’ll plant in an attempt to grow saplings.
  • I was in the mood for a decadent pasta dish so I made tortellini, sausage and spinach/kale creamy marinara skillet. My recipe was inspired by this one, but mine is, of course, much better, which is why it takes more than 20 minutes to prepare. I doubled the recipe and used two pounds of ground sausage (sweet Italian and chorizo). I also added red and green bell pepper, mushrooms, basil and oregano; used my homemade marinara sauce with only one can of diced tomatoes; omitted the chicken broth; used a 20 ounce bag of fresh cheese tortellini, 8 ounce bag of spinach and one bunch of kale.
  • Earlier in the week, we had maple soy glazed king mackerel. Since I only had a pound of mackerel, I cut the glaze ingredients in half. I baked the fillets instead of broiling them, pulling them out every five minutes to add more glaze. On the side, summer squash pesto made with zucchini, yellow squash, broccoli stems, orange and red bell, onion, corn, slow-roasted tomatoes and basil pesto.
  • The next night, I baked red drum fillets with lemon juice, shallots, lots of paprika and butter. So easy and so good. Leftover squash pesto on the side. Looking back, I should have made rice, couscous or quinoa to soak up that yummy lemon butter sauce.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 9/24 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 9/24 at 1 p.m. – Real-time Connections and Engagement at Webinars

Learn why webinars are not dead but need an upgrade, how to make your webinars engaging and increase retention rate, and the role networking and real-time conversations can play to drive sales and engagement at webinars. More info/register.

Host: Airmeet

Presenter: Nicholas Rhodes, founder and creative director, OutSnapped 


Fri 9/24 at 4 p.m. – Creating an Elevator Pitch: Why & How

As an association professional our careers can often be difficult to explain to those outside the association world. Having a well-crafted elevator pitch is an effective tool for introducing yourself as you build your network and find that next opportunity to grow your career. Learn how to define a winning elevator pitch and build our own. More info/register (must join before registering).

Host: Fridays@4

Presenter: Alysa D. Lambert, Ph.D., SPHR, SHRM-SCP, Professor of Human Resource Management in the School of Business at Indiana University Southeast


Mon 9/27 at 1 p.m. – What Associations can learn from Government Relationships (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kevin Cuff

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day. The full day event will feature presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 9/28 at 11 a.m. – Association/Nonprofit Events: 5 Ways to Use Video to Maximize Sponsor & Attendee Engagement

Learn how leading organizations are using authentic video content from real people to deliver more valuable opportunities to their event sponsors and create truly engaging experiences for attendees. Hear about five proven user-generated video tactics that can be implemented quickly and affordably for your next virtual, in-person, or hybrid event. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Hoffman, co-founder and CEO of Gather Voices
  • Fallon Cryer, co-founder and Partner at beedance

Tue 9/28 at 11 a.m. – Case Study: How the British Ecological Society are Approaching Income Diversification

With publishing revenues challenged and revenue from in-person meetings disappearing completely, how can societies adapt to the new environment they find themselves in? More info/register.

Host: Society Street

Presenter: Paul Bower, British Ecological Society


Tue 9/28 from 12 to 3 p.m. – techsytalk LIVE Global

As early adopters of event technology we are uniquely positioned to help transition planners from in-person gatherings to virtual events. techsytalk LIVE Global promises to be a resource to facilitate the evolution of the events and meeting industry in an increasingly tech-centric world. More info/register.

Host: Liz King Events


Tue 9/28 at 12 p.m. – 2021 Association Trends Study: Building the Next Normal

Join Community Brands for a deep dive into the comprehensive findings of our 2021 Association Trends Study—a study of 1,000+ members and 850+ association professionals. We’ll reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Tristan Jordan, General Manager, YM Careers
  • Tirrah Switzer, Director of Product Marketing, Community Brands

Tue 9/28 at 12 p.m. – Removing Attendance Blockers: Getting the Most Out of Your Community

Getting robust, enthusiastic attendance can be hindered by logistics, budgets, distractions, and health concerns. Often overlooked are more subtle attendance blockers such as an awareness gap, a language gap, or a passion gap. We will look at recent successes in managing all of these barriers. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Jennifer Sills, Founder & President, CSNK2A1 Foundation
  • Kirk Hendrickson, Chief Operating Officer, Wordly

Tue 9/28 at 12 p.m. – Planner & Event Tech Intervention

Tech and live event pros seem to come from two different worlds. One is comfortable pivoting, disrupting and scaling while the other is in touch with humanity, hospitality and creativity. Both are now joined at the hip moving forward into the future as event clients require more data proofs, ROI and results. How can planners and technology providers understand each other better in order to work more harmoniously to reach higher goals? It starts here with a frank and transparent conversation with tangible takeaways everyone can implement immediately. More info/register.

Host: Trade Show News Network

Presenters:

  • Nicole Peck, Vice President of Marketing of IDG Events
  • Nick Borelli, Director of Marketing Growth, AllSeated and exVo
  • Dahlia El Gazaar (moderator)

Tue 9/28 at 12 p.m. – Next-Level Fundraising: Creative Industry Developments, Compliance Issues, and Legal Risks Affecting Charitable Solicitation

Nonprofits, donors and fundraising professionals are coming up with new and exciting ways to dress up classic fundraising activities. These new twists, however, present unique compliance challenges and raise novel legal risks stemming largely from states’ charitable solicitation laws and consumer protection laws. Hear practical tips for mitigating your organization’s exposure and learn the best practices for compliant online charitable fundraising activities. More info/register.

Host: Venable LLP

Presenters:

  • Ashleigh Allione, Associate, Venable LLP
  • Cristina Vessels, Associate, Venable LLP

Tue 9/28 at 2 p.m. – One Step Ahead, Predicting the Future of Event Technology

Hear about all the hottest trends taking the meetings and events industry by storm, including long-term predictions for the transformation of event tech, in three key areas: getting to the event, venues of the future, and at the event tech. More info/register.

Host: Smart Meetings

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Tue 9/28 at 3 p.m. – PCI Compliance Workshop 101 for Associations

Get a basic overview of PCI Compliance and what it is designed to achieve, hear nine practical tips you can implement immediately in your organization to ensure a more secure payment environment, and review the Self-Assessment-Questionnaire and what you should know about it. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • David Schlum, Co-Founder and Software Architect at Added Innovation LLC
  • Julie Duncan, Association Practice Leader, UST
  • Wade Tetsuka, CPA, President, UST

Wed 9/29 at 11 a.m. – Navigating Key Legal Issues of Hybrid & In-Person Events Post-COVID

If your association is cautiously approaching 2021 as the year for rebuilding your conferences and events, you’ll need to have strong planning and strategy in place not to mention a high level of flexibility in the lingering pandemic “normal.” Get you up to speed on how to plan for future events while becoming aware of key legal considerations to keep your organization protected. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rich Bar, Principal, Chair of the Association Practice Group at GKG Law


Wed 9/29 from 12 to 3:20 p.m. – techsytalk LIVE Global

As early adopters of event technology we are uniquely positioned to help transition planners from in-person gatherings to virtual events. techsytalk LIVE Global promises to be a resource to facilitate the evolution of the events and meeting industry in an increasingly tech-centric world. More info/register.

Host: Liz King Events


Wed 9/29 at 12 p.m. – Should You Move Ahead with Fall In-person Events?

Organizations are making tough decisions about how to—or even whether to—move forward with their upcoming conferences and expos. While some have made the decision to cancel their f2f events, others are forging ahead. Learn what worked and what didn’t from two event pros who held major in-person conferences in late August and early September, from Covid compliance to the on-site vibe. They will share the challenges they overcame or didn’t anticipate, and how their experiences will shape future live events. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Emile K. Davis, CEM, Director, Exhibits & Sponsorships, Society for Human Resource Management
  • Elizabeth Ambacher, CEM, VP, Meetings & Expositions, National Apartment Association

Wed 9/29 at 1 p.m. – Using Peer Benchmarks to Address Concerns About Your Association’s Investment Reserves

Association staff can struggle to provide objective information in response to volunteers’ concerns about how much to hold in reserve, investment performance and fees, asset allocations, and other policies. Hear findings from the the 2021 Study on Nonprofit Investing for Associations (SONI – Associations), a peer benchmarking survey designed to help associations bring clarity, transparency, and accountability to investing. 1 CAE credit. More info/register.

Host: ASAE


Wed 9/29 at 1 p.m. – Risk Management Must-Knows

Though we have no control over the current or next crisis, we can manage our state of preparedness and thus our resilience for what comes next. To develop this resilience, the entire meeting and event industry supply chain must work in tandem to engineer enduring risk mitigation strategies. Learn about metrics to test the resiliency of your organization to mitigate the next inevitable crisis, leadership skills that will produce enduring risk management strategies for your teams, and how to integrate duty of care best practices to prepare for threat of any future crisis. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brenda Rivers, founder of Andavo Meetings and Incentives and president of SAFE LLC™


Wed 9/29 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/29 at 2 p.m. – The Future of Work: Using AI to Reduce Meeting Fatigue

Explore the concept of adopting a Meaningful Meeting Mindset and learn how AI can move across multiple communication and data storage platforms to access the information you need on-demand, saving you the time and energy to concentrate on other tasks.​​ 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Johnny Clayton and Adam Hostetter from FUSE Search


Wed 9/29 at 2 p.m. – 20 Email Test Ideas in 40 Minutes for Both BtoB and BtoC Marketers

Hear about the latest email tips, tactics, and pitfalls to avoid. Learn about subject line tricks, cadence, ‘never do’s’ that are now ‘must do’s’, landing page secrets, demand gen tactics, and timing. More info/register.

Host: Worldata

Presenter: Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Worldata


Wed 9/29 at 2 p.m. – PCMA Future Event Masterminds: State of the Industry & Effective Budgeting

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. Learn from industry experts as well as your peers in this month’s iteration: 20 minutes of networking in breakout groups, 40-minute presentation The State of Virtual & Hybrid Events in 2021 with Mia Masson, 40 minute presentation Past, Present, and Future Event Budgeting with Keaton Watson, and 20 minutes of networking in breakout groups. 1.5 CMP credits. More info/register.

Host: PCMA

Presenters:

  • Mia Masson, Swapcard
  • Keaton Watson, Endless Events

Wed 9/29 at 3 p.m. – Using your Data to find New Revenue Opportunities

Learn about the top 5 areas to analyze right now to find new revenue opportunities, how to understand your sales mix and sales mix variance, how to develop your own data monetization strategy, and a formula and framework to build and execute a successful data monetization strategy. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Julie Sciullo, CEO, Association Analytics
  • David DeLorenzo, COO, Association Analytics

Wed 9/29 at 3 p.m. – Unpacking the Biden Vaccine Mandates: Legal, Strategic and Tactical Impacts for Events

On September 9, President Biden announced new vaccine rules for federal workers, large employers and health care staff in an attempt to contain the surge of COVID-19 fueled by the Delta variant. As part of the mandate, he called on event venues to require vaccine proof or a negative test result for entry. Hear about the impact of this mandate, including the legalities of, and practicalities to, requiring proof of vaccination from event staff, speakers or attendees and how planners are reacting. More info/register.

Host: Event Leadership Institute

Presenters:

  • Steven A. Adelman, Head, Adelman Law Group, PLLC and Vice President, Event Safety Alliance
  • Greg DeShields, CHE, CDE, Executive Director, PHL Diversity and Tourism Diversity Matters
  • Carol McGury, Executive Vice President – Event and Education Services, SmithBucklin
  • Howard Givner (moderator), Founder and CEO, Event Leadership Institute

Wed 9/29 at 4 p.m. – Mindful Networking with Caterina Luppi, PhD

Quick (45-minute), small group meetings with someone we think you should get to know, in this case, Caterina Luppi, PhD, Chief Information Officer of District of Columbia Bar. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions


Thu 9/30 at 12 p.m. – How Do Leaders Keep Remote Teams Engaged?

Decreased morale, burnout, and loss of culture top the list of challenges when it comes to remote work, but can organizations design intentional channels and practices for rebuilding these things in a remote world? Join a discussion with organizational leaders who are working on strategies to keep remote teams engaged and productive. Participate in one-to-one conversations via twine with your fellow attendees and ideate, discuss, and collaborate to create innovative solutions. No panel of industry experts, no lecture, no hour-long keynotes, just attendees talking to each other to create community generated ideas. More info/register.

Host: Twine


Thu 9/30 at 2 p.m. – Small Steps to Big Change: Online Chat with John Rubsamen, Americans for the Arts (AFTA)

Learn how AFTA is providing engagement in the digital and hybrid arena. Hear how they redesigned in-person events by identifying opportunities to retain and grow audiences through the advantages of virtual programming as an accessible enhancement to in-person events. More info/register.

Host: Juno

Presenters:

  • John Rubsamen, president, PCMA Capital Chapter, Americans for the Arts
  • Josh Hotsenpiller, CEO, Juno

Thu 9/30 at 4 p.m. – What You Don’t Know about #stopasianhate Will Cost You Trillions

Learn what kind of expressions of Asian hate that exists, how you might be unconsciously expressing Asian hate, how Asian hate affects the bottom line of meetings, why you and your business must take action for #stopasianhate, what is happening now for Asians in the meetings industry, and how to start to be an Asian Ally. More info/register.

Host: Meetings Today


Fri 10/1 at 4 p.m. – What’s Next? Bouncing Forward

We’re always in-transition. The “life quake”—COVID-19—disrupted our missions and routines, ushering in uncertainties about our future. We still reflect on our careers, relationships and purpose. We entertain the “Re-” words—reinvent, rethink, reposition, etc. Finding our Authentic Self, rewriting our stories and creating a “new, purpose-driven future” prove both exhilarating and terrifying. This interactive session will demystify the buzzword ‘personal transformation’ and start to reset the goalposts of your success and redefine what gives your “future work” meaning. More info/register (must join before registering).

Host: Fridays@4

Presenter: Charley Timmins, The Human Archeologist


Wed 10/6 at 12 p.m. – Key Insights From The 13th Annual Membership Marketing Benchmark Report

For over a decade, Marketing General Incorporated (MGI) has published the only comprehensive research on the nature and performance of membership programs, as reported annually by nearly 1,000 associations. Hear findings from the survey and learn the most useful membership strategies for 2021. ! CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Tony Rossell, senior vice president at MGI


Wed 10/6 at 1 p.m. – Advocacy and Beyond: Amplifying the Impact of DEI Initiatives

Hear from a panel of association leaders who are at the forefront of advancing DEI efforts with both policymakers and their own members. From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Juan Amador, CAE, Director of Constituent Engagement, Association of American Medical Colleges
  • Lisa Greenhill, Senior Director for Institutional Research and Diversity, American Association of Veterinary Medical College
  • Pam Yuen, Director of Government Relations, YWCA USA
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Thu 10/7 at 1 p.m. – Five Key Content Models That Engage Sponsors and Members

There has never been a greater need for associations to enhance non-dues revenue and improve the way they engage members digitally with rich multimedia content. Associations need to subsidize the creation of great content through effective digital sponsorship, advertising and lead generation programs. Join this webinar and see Association TV’s top 5 sponsorships in action. More info/register.

Host: .orgCommunity

Presenters: Dan Stevens and Doug Coombs of Workerbee.TV


Thu 10/7 at 2 p.m. – Super Spooky Cyber Security Issues and Insurance Implications

The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. This webinar will cover the must-knows of IT cyber insurance woes and how best to mitigate them. 1 CAE credit. More info/register.

Host: 501 Works

Presenter: Derek Symer, Principal, Senior Vice President, Director Non-Profit Practice for AHT Insurance


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo of wild persimmons by Timothy Dykes via Unsplash

The weekly list of free educational events and resources for the association community…

trail in Zion National Park – inspiration for a weekly list of free educational events and resources for the association community

Return to virtual. With the Delta variant ruining plans for in-person conferences and scientists offering bleak pandemic forecasts, WBT Systems shares advice for returning to virtual. Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality.

Sponsorship strategy. Companies have dozens of options for spending their marketing dollars. Bruce Rosenthal and Jeffrey Schottland advise associations to offer exclusive content and lead generation opportunities to sponsors. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members.

Integration woes. Rick Bawcum at Cimatri gives quite a primer on the association technology integration challenge. After reading this, you’ll understand why integration is such a touchy (expensive) topic and why it’s so hard to get simple answers from software companies. He describes some solutions on the market now and where he thinks we’re headed.

86 Robert’s Rules. Dave Bergeson, PhD, CAE, at the Association Management Center explains why associations should stop using Robert’s Rules of Order in board meetings. His examples are classic: the Rules interfering and stopping good discussions, and hiding or masking “serious board dysfunctions by facilitating a false sense of professionalism or effectiveness among the board or staff.” Motion to dismiss, indeed!

Quick hits

  • ‘Shoulds’ are the death of creative spark. Try focusing on your wants instead. (Sloane Miller, Creators Hub)
  • Misfortune in small doses can cast a glittering light on the rest of life. (Ann Patchett, New York Times)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Earlier in the week, pan-fried flounder with bacon and sweet corn—enjoying the last of the sweet summer yellow goodness. On the side, roasted broccoli with garlic and parmesan.
  • The next night, baked catfish with a chipotle fig glaze. I started with fig jam made by my sister-in-law who gave me a fig sapling for my birthday. I hope it survives and bears fruit once it’s all grown up.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 9/17 at 12 p.m.* – How to Elevate Your Personal Brand and Gain Visibility

Get advice and simple tools to create a personal brand that positions you as a leader in any industry. Learn the importance of including an effective DEI approach to any social responsibility strategy. The way you choose to show up for the world can dramatically affect how you are perceived and even your bottom line. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Keneisha Williams, Founder, Speaker, Consultant, Black in Events

*All times are Eastern Daylight Time unless otherwise noted.


Fri 9/17 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 9/17 at 1 p.m. – How to Design Your Events around Diversity and Inclusion

Learn about key tips and strategies for executing an event with purpose, inclusion and authenticity at its core. Find out how every angle of planning an event (promotion, speaker selection, etc.) impacts an individual’s ability to feel included, tips for avoiding the pitfalls of outdated thinking, and opportunities you can use to ensure vibrancy at your events. More info/register.

Host: American Marketing Association

Presenter: Nathan Chin, Senior Product Manager, Cvent


Fri 9/17 at 4 p.m. – How to Use Neuroscience to Get the Results You Want

Learn three, simple, sure-fire tricks you can put into place right now to change the trajectory of your success. Based in neuroscience with a leadership coaching spin, we will discuss how your brain sabotages you when you are working toward your goals, how feelings and urges derail your energy, how just a handful of words can completely tank your results, and what to do about all three. More info/register (must join for free before registering).

Host: Fridays@4

Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP, executive vice president for the American Urological Association


Mon 9/20 through Fri 9/24 from 10 a.m. to 5:30 p.m. – Virtual LeaderCon

Virtual LeaderCon will bring together 40 true thought leaders in leadership and both personal and professional development over five days, all in live sessions. You will learn from the experts, but also from the insights, experiences, questions and camaraderie with other learners—your peers—around the world. More info/register.

Host: The Kevin Eikenberry Group


Mon 9/20 at 1 p.m. – International Chapter Leadership of a US-based organization (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sanja Kecic

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/21 at 11 a.m. – DEI Doesn’t Belong on a Checklist: How to Embed Diversity, Equity, and Inclusion in Your Organization’s Core Values

Learn about the importance of leadership commitment to creating a culture that’s equitable and inclusive; why effective DEI efforts require us to think outside the box and approach things differently than we have before; strategies to make your organization, industry and community more diverse, equitable and inclusive; how effective communication plays a role elevating and reinforcing DEI practices among your staff, members and community; and how Hispanic/Latinx association professionals are leading the way this Hispanic Heritage Month. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Juan Amador, CAE, Director, Constituent Engagement at the Association of American Medical Colleges
  • Victor Cora Nazario, Chief Operating Officer at SOAR Community Network
  • Abigail Bayer, Strategic Marketing Manager at the American Association of Veterinary State Boards
  • Michael Hoffman, CEO of Gather Voices

Tue 9/21 at 11 a.m. – Advocacy: 5 Effective Strategies for Managing Fast-Moving Issues

Using COVID lockdown rules as an example, we provide suggestions for how to track and advocate on legislation and regulations that can come up in any town or state at a moment’s notice. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erik Rosedahl, Phone2Action


Tue 9/21 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 9/21 at 12:30 p.m. – Masterclass: Virtual Townhalls

Are your townhall sessions lacking dynamic interaction? Hear ideas, tips, tricks and best practices for creating engaging, effective townhall sessions. More info/register.

Host: Remo


Tue 9/21 at 1 p.m. – Technology Ecosystems (Association TechTalk: Ask the Experts)

Technology ecosystems: it’s more than just best of breed or need, it’s how all the elements work together…or don’t. More info/register.

Host: Loretta DeLuca, CEO, DelCor

Guest: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE


Tue 9/21 at 1 p.m. – Advocacy and Beyond: Amplifying the Impact of DEI Initiatives

Hear from a panel of association leaders who are at the forefront of advancing DEI efforts with both policymakers and their own members. From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register. <link wasn’t working on Thu 9/16, event might be cancelled>

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Lisa Greenhill, Senior Director for Institutional Research and Diversity, American Association of Veterinary Medical College
  • Juan Amador, CAE, Director of Constituent Engagement, Association of American Medical Colleges
  • Pam Yuen, Director of Government Relations, YWCA USA
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Tue 9/21 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.


Tue 9/21 at 1 p.m. – How to Increase Your Reach with an On-Demand Webinar Strategy

According to the ON24 Webinar Benchmarks Report 2021, over a third of all webinar attendance was on-demand, not live. Learn how to repurpose webinars after the live date is over, create on-demand webinar content for each stage of the buying cycle, build Netflix-style on-demand content hubs, and use on-demand webinars to fuel personalized experiences. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing at ON24


Tue 9/21 at 2 p.m. – Tips for Better Tracking Your Membership Engagement Efforts

Learn how to effectively track your membership engagement efforts through your AMS and Google Analytics so you know what’s working, what’s not, and what you need to do differently. Find out what you should be tracking, ways to integrate your AMS with Google Analytics, how to capture the data, what reports you should run, and how often, and what to do once you have the data. More info/register.

Host: Matrix Group


Tue 9/21 at 2 p.m. – What Does Hybrid Mean to PCMA?

PCMA has held a virtual component to their major annual meetings, Convening Leaders and EduCon, for years. However, this year, hybrid took on a new meaning for our organization. In the past, we typically streamed on-site sessions to the digital audience and were sure to have support from our team on the digital platform in the form of chat moderators and assistance where needed within the platform. The pandemic grew the need for a digital presence and for digital support for both our speakers and audience. Hear about the meaning of hybrid events to PCMA now vs. the past and how we plan to plan our events in the future. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tonya Almond, Vice President, Knowledge and Experience Design, PCMA


Tue 9/21 at 3:00 p.m. – The Path to Association Business Development is Paved with Subject Matter Expertise

Customers are looking for guidance and partnership when making investment decisions in your projects, membership, sponsorship or event. Join leading association revenue producers as we discuss the importance of subject matter expertise in your team’s development. Learn how to be a resource for your client’s decision making, and why developing your subject matter expertise is crucial for both new and existing relationships. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Christopher Ware, Vice President of Business Development and Strategic Initiatives, NAIOP
  • Ben Ledyard, SVP, Sales, Media & Events, MCI
  • Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue

Wed 9/22 at 12 p.m. – How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy

Find out how to tap into social conversations that are taking place on TikTok, Instagram and Facebook to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. Learn how to use emerging social trends to inform your strategy, what to look for from key audience segments and their interests, and how to use popular organic content to inform your media strategy. More info/register.

Host: American Marketing Association

Presenters:

  • Harvey Ranola, Global Head of Media Intelligence, Netbase Quid
  • Mike Baglietto, Global Head of Product Marketing, Netbase Quid

Wed 9/22 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/22 at 1 p.m. – The Future of Meetings Is Here

The future is coming, and at a faster rate than you can imagine. Hear about trends impacting the meetings industry, the continuing impact of virtual relationships, the evolving opportunities in face-to-face meetings, managing the emotional aspects of all this change, and steps you can take today to rock your meetings in the future. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Speaker, executive coach and advisor Don Phin
  • Futurist, speaker and best-selling author Scott Steinberg
  • Tyler Davidson, vice president and chief content director of Meetings Today

Wed 9/22 at 1 p.m. – Nonprofit IT Staff Training How-To and Why

Training is a security, cost-saving, and productivity measure. Learn real-life examples of technology training that saved clients money or helped them realize they were already paying for the software solution they were looking for. Hear tips for integrating continuous training and ideas on making it fun and productive for staff. Learn how to reward staff for learning and save your organization time and money in the long run. More info/register.

Host: Community IT

Presenters:

  • Johan Hammerstrom, CEO, Community IT
  • David Deal, co-founder and Partner at Build Consulting

Wed 9/22 at 2 p.m. – Cybersecurity 101 for Remote and Hybrid Workplaces 

Now is the opportune time to protect yourself against bad actors trying to corrupt and steal your confidential and proprietary information. Making a shift in your mentality to build your cybersecurity plan with the remote worker in mind is imperative for success. Learn cybersecurity basics, how to foster a security mindset throughout your workforce, and become familiar with basic best practices for establishing and maintaining your cybersecurity in a remote and/or hybrid work environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Achurch Fractional CIOs Tammy Marko, PMP, and George Rears, MBA, PMP, CSM


Wed 9/22 at 2 p.m. – Content Governance: How to Manage Your Digital Content for Success

A concrete, detailed content governance strategy will ensure that every piece of content your organization creates is part of a larger system. Learn how to formulate the perfect content governance plan for your organization as well as the four key components of content management, both online and off, put together the right team of content governors, and develop a content governance strategy document. Hear how Auburn’s content governance plan helped them become more efficient and strategic. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Andrew Buck, Content Strategist, Mighty Citizen
  • Jennie Powers, Digital Project Manager, Auburn University

Wed 9/22 at 3 p.m. – Making Sense of the Job Market and What It Means for Your Association (Scribble Chat)

Join a discussion about the current state of the job market, what it means for your association, and how associations can do more with their technology to help engage members in a valuable, meaningful way. 1 CAE credit. More info/register.

Host: Web Scribble

Facilitator: Alexey Gutin, co-founder and CEO of Web Scribble


Wed 9/22 at 4 p.m. – From The Bard to Britney Spears

Hear the takeaways from the 9/15 conversation between Don Neal (founder of 360 Live Media) and Simon Godwin (the artistic director of the Shakespeare Theatre Company) through a practical and actionable lens. We’ll look at Simon’s advice for adapting performances for online viewing and enticing audiences back to in-person, and pair it with tips and tricks that you can use for your own events. Nothing has been reinvented more than Shakespeare and, after this digital event, you’ll have practical ideas and strategies that you can immediately apply to your events. More info/register.

Host: 360 Live Media


Thu 9/23 at 11 a.m. – Building Communities Around Your Events

This Tech Talk will explore how to create an online community around your events with a deep dive into current thinking around subscription business models and how these can work for events. There is no doubt that the technology is now available to make online communities a painless and enjoyable experience for both members and community owners, but it’s key to make sure the tail isn’t wagging the dog, the business and community model comes first and the tech then supports that. More info/register.

Host: Virtual Events Institute

Presenters:

  • Luke Bilton, Chief Growth Officer, ExpoPlatform
  • Cheri Keith, Head of Strategy, On24
  • Franz-Josef Schrepf, Strategic Partnerships Manager, Product Partnerships, Hopin
  • RD Whitney, Founder, Community Leaders Institute

Thu 9/23 at 11 a.m. – Top 10 Tax Issues Facing Associations

Hear about tax topics that are relevant for associations, including unrelated business income (UBI) tax, state payroll implications as a result of the increase in remote workers, and recent developments in sales and use tax nexus and taxability rules impacting associations. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Stacy Cullen, JD, LLM, Tax Director, Aronson’s Nonprofit and Associations Services Group
  • Michael Colavito, State & Local Tax Senior Director, Aronson’s Tax Services Group

Thu 9/23 at 11 a.m. – Global Policy Forecast: Trendspotting for the Next Six Months

We bring some of our leading specialists together to discuss policy shifts around the world and what you can expect for the next six months. Don’t miss this chance to hear from our team of global experts and gain insights into the geopolitical & policy shifts you need to be watching. More info/register.

Host: FiscalNote


Thu 9/23 at 12 p.m. – WANTED: Is Your Membership Model Dead or Alive? (Association Xchange)

Do your members want one price for full access to all membership benefits, or a pick-and-choose tailored approach? These decisions are often based on factors such as risk, feasibility and market desire. Learn about membership model trends and how the model you chose impacts recruitment and retention. Hear tips to how to assess your current membership model to ensure it’s in alignment with your mission and your organization’s future goals. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Camille Sanders, CAE, PCM, Director of Membership and Marketing, American Association for the Study of Liver Diseases


Thu 9/23 at 2 p.m. – What’s Next for Associations? How to Do More with Your Tech 

Among the many changes brought on by the pandemic, association organizational structure and staff size changes are among the top. You’re probably wondering how you can do more with your technology when you don’t have the headcount. Learn how to do more with less by getting your tech to work for you, what every association must have in their tech toolbox (and why), and key considerations for new vendor evaluations. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Katie Cammer, Senior Manager, Growth and Expansion, Healthcare Businesswoman’s Association
  • Krystele Chavez, Digital Communications Specialist, BC Non-Profit Housing Association
  • Beth Arritt (moderator), Association Strategist, Higher Logic

Thu 9/23 at 2 p.m. – Vaccine Spotlight Webinar: What Does the Law Say?

There was much confusion during the onset of COVID and the cancellations that followed. Should venues be flexible? Are planners obligated to fulfill their contracts although the event could not take place? With time, practices and rulings have been defined in the business of events. Hear about the responsibilities of all parties that now enter into an event contract from health and safety requirements to cancellation policies. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Steven A. Adelman, Attorney, Adelman Law Group, PLLC


Thu 9/23 at 4 p.m. – Future of Association Meetings (ASAE Reston-Loudoun Idea Swap)

Learn how association executives are looking at the future, what 365-content means, how to keep professional development relevant, and lessons learned from the pandemic to help make associations more relevant. Hear an ISST-D conference case study. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenters:

  • Mary Pat Hanlin, MPS, CMP, DES, Chief Executive Officer, International Society for the Study of Trauma and Dissociation (ISST-D)
  • Joe Felperin, Cadmium CD

Fri 9/24 at 1 p.m. – Real-time Connections and Engagement at Webinars

Learn why webinars are not dead but need an upgrade, how to make your webinars engaging and increase retention rate, and the role networking and real-time conversations can play to drive sales and engagement at webinars. More info/register.

Host: Airmeet

Presenter: Nicholas Rhodes, founder and creative director, OutSnapped 


Fri 9/24 at 4 p.m. – Creating an Elevator Pitch: Why & How

As an association professional our careers can often be difficult to explain to those outside the association world. Having a well-crafted elevator pitch is an effective tool for introducing yourself as you build your network and find that next opportunity to grow your career. Learn how to define a winning elevator pitch and build our own. More info/register (must join before registering).

Host: Fridays@4

Presenter: Alysa D. Lambert, Ph.D., SPHR, SHRM-SCP, Professor of Human Resource Management in the School of Business at Indiana University Southeast


Tue 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day. The full day event will feature presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Wed 9/29 at 2 p.m. – The Future of Work: Using AI to Reduce Meeting Fatigue

Explore the concept of adopting a Meaningful Meeting Mindset and learn how AI can move across multiple communication and data storage platforms to access the information you need on-demand, saving you the time and energy to concentrate on other tasks.​​ 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Johnny Clayton and Adam Hostetter from FUSE Search


Wed 9/29 at 4 p.m. – Mindful Networking with Caterina Luppi, PhD

Quick (45-minute), small group meetings with someone we think you should get to know, in this case, Caterina Luppi, PhD, Chief Information Officer of District of Columbia Bar. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo of a familiar looking trail in Zion NP by Hunter James via Unsplash

The weekly list of free educational events and resources for the association community…

September trees alongside a lake or pond – inspiration for a weekly list of free educational events and resources for the association community

The next decade. Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?” WBT Systems took him up on the challenge and focused on how an association’s learning business might help shape their industry’s future.

Volunteer development. At Associations Now, Mark Athitakis wrote about “a fine four-part series at Billhighway” that introduced a volunteer management model developed by Peggy Hoffman, FASAE, CAE, president of Mariner Management, and Kristine Metter, CAE, founder of Crystal Lake Partners. Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps.

Extroverts working remotely. Some people really do miss the office—extroverts. I’m sure they don’t miss everything about the office but Achurch Consulting explains how extroverts can still feel socially connected and keep their energy level high while working remotely.

Association podcast. Have you listened to the Association Strong podcast? I finally got around to checking it out and it’s fantastic. What else would you expect from Tom Morrison, CEO of the Metal Treating Institute, and Dave Will, CEO of PropFuel. Let the bingeing commence!

Quick hits

  • The jigsaw puzzle of returning to the office: the future does not fit in the containers of the past. No, sir. (Rishad Tobaccowala)
  • 8 tips for facilitating nonprofit hybrid meetings. (Beth Kanter)
  • To set a positive, collaborative tone for project retrospective meetings, start by sharing this Prime Directive. (FunRetrospectives)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Our big Sunday night meal was a creation I call “Portuguese fish skillet.” This time, I made it with black drum and black sea bass. On the side, creamed collards gratin. I subbed chopped linguica for the ham in the original collards recipe, and added mushrooms, carrots, red bell and poblano pepper to the onions. I also increased the flour and butter to 1/4 cup each because I like a 1:8 ratio for bechamel sauces.
  • During the week, we had baked amberjack steaks with lemon butter and shichimi togarashi, a tasty spice blend. On the side, green beans with caramelized red onions—I added mushrooms and garlic, subbed chicken broth for vegetable broth, and omitted the sugar. We also enjoyed pearl couscous cooked in chicken broth with sauteed onion and garlic, and sprinkled with fresh basil.
  • It’s been a while since I’ve made one of my favorites, pan-fried striped mullet. Before frying, I dredge the fillets in flour, then a mix of buttermilk and hot sauce, and finally a mix of cornmeal and garlic salt. On the side, a nuked sweet potato and leftover green beans.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 9/10 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 9/10 at 4 p.m. – Know Your Worth: Negotiating Salary and Benefits

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. This session will focus on the importance of emotional and substantive preparation before negotiating, anticipating and calibrating your interactions for an improved result, and handling deviations and various obstacles to reach a successful conclusion. More info/register (must join before registering).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Mon 9/13 at 11 a.m. – Fall Legislative Preview

With recess ending and multiple issues already on Congress’ plate, it’s shaping up to be a hectic “back to business” season for those with an eye on federal lawmaking. Hear CQ Roll Call experts preview the next 100 days in Congress, including the likelihood of current bills on the table being passed, potential breakthrough issues to keep an eye on, and whether the in-fighting with Democrats will proceed and how Republicans are likely to leverage it. More info/register.

Host: FiscalNote


Mon 9/13 at 12 p.m. – Rise Above the Noise: Building and Championing a Winning Brand

Establishing a powerful brand allows you to rise above the noise—and the competition. But if you aren’t effectively communicating who you are, what you bring to the table and which direction you’re heading, how can you expect anyone to truly connect with your mission? Learn how to clarify your purpose, sharpen your value proposition, align your brand identity with your brand perception, and communicate your message in a way that’s impactful, authentic, and effective. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Courtney Stanley, Keynote Speaker, Event Emcee & Speaker Coach, Dare to Interrupt


Mon 9/13 at 1 p.m. – HR’s Role in Crisis Management (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 9/13 from 1 to 4 p.m. – Zoomtopia

This year’s theme – The Imaginarium – highlights all the ways you’ve used Zoom to embrace change, enable hybrid workforces, and continue to grow your business in the face of immense challenges. More info/register.

Host: Zoom


Tue 9/14 from 10 a.m. to 4:45 p.m. – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras


Tue 9/14 at 10 a.m. – What’s Working Now: Designing Your Website RFP

Redesigning your website and choosing the best CMS for your association’s needs can be daunting – and so can the RFP process for choosing the right website partner. Learn about the steps for creating your RFP, focusing your list of potential partners, and selecting the best fit to ensure your success. Walk away with a roadmap for creating a successful RFP for your organization. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Tue 9/14 at 11 a.m. – Solutions in Action

Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Hear great tactics and tips designed to help you run ahead of the pack. More info/register.

Host: .orgCommunity

Presenters:

  • Doug Coombs, Director of Client Solutions at WorkerBee.TV
  • Garrett Grant, VP Client Services, Associations Practice Lead / Accessibility Team at Velir
  • John Challice, Senior Vice President of Business Development at Hum
  • Joanna Pineda, CEO & Chief Troublemaker at Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Tue 9/14 at 11 a.m. – The IAL Launch Event for Compass: the Systems Map for Association Leaders

A new generation of association professionals are progressing their careers through association management, and as they work towards or progress through their c-suite roles, it is imperative they possess an understanding of the qualities and competencies necessary for success as associations’ senior leaders. The IAL is thrilled to introduce Compass, a multidimensional systems map of the core skills, knowledge, behaviors and characteristics required to lead successfully in the association sector. More info/register.

Host: Institute of Association Leadership

Presenters: architects of the systems map, Marie Garnett, Educational and Professional Development Specialist, and Simon Forrester, CEO at the Guild of Architectural Ironmongers


Tue 9/14 at 11:30 a.m. – Justice, Equity, Diversity and Inclusion (JEDI) in the Workplace

These hot topics are often difficult to address in an organization. Learn how to safely navigate these challenging conversations in the workplace, considerations in designing internal programs and initiatives to address diversity, and how JEDI conversations and initiatives impact organizational core values, employee experience and the overall health of workplace culture. More info/register.

Host: SOAR Community Network

Presenters:

  • Connie St. John, President and CEO, St. John Consulting
  • Mali Phonpadith, Founder and CEO, SOAR Community Network

Tue 9/14 at 12 p.m. – Community Analytics (Data Analytics Network)

Reporting on your community can be challenging and time consuming. Deciding what metrics matter and what to do with them isn’t always clear. Hear about the what and why on community reporting. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Greg Pollack, Vice President of Sales for Association Analytics
  • Catherine Hackney, Principal for Confident Communities Consulting

Tue 9/14 from 12:30 to 3 p.m. – Zoomtopia

This year’s theme – The Imaginarium – highlights all the ways you’ve used Zoom to embrace change, enable hybrid workforces, and continue to grow your business in the face of immense challenges. More info/register.

Host: Zoom


Tue 9/14 at 2 p.m. – Get Ready to Move…Your Data

The ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. Discover high-value activities that can be managed internally to prepare your data for migration, including deduplication, address verification, code table cleanup, name parsing, and more. Learn about common tools that you may already have to help automate some of the process. Understand common pitfalls in the data cleanup process and find out how to avoid them. More info/register.

Host: Fíonta

Presenter: Jenifer Alonzo, Senior Salesforce Consultant, Fíonta


Tue 9/14 at 2 p.m. – Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Carli Feinstein, Vice President of Partnerships and Strategy at Craft & Commerce
  • Michael Hoffman, CEO at Gather Voices

Tue 9/14 at 2 p.m. – What Is Your Delta Variant Contingency Plan?

Last-minute changes can be devastating for in-person events that take months of intensive planning, and as cases of Covid-19 surge, there are more and more horror stories of speakers, sponsors and attendees canceling their travel plans in the days leading up to an event. Learn how to maximize the flexibility of events by choosing the right format, ensure presenters and audience have a positive experience no matter what happens and understand the full capabilities of hybrid-event technology. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Ryan Mazon (moderator), Senior VP Business Development, Array
  • Mark Garcia, Senior VP Business Development, Array
  • Melissa Klingler, Vice President, Educational Program Development, PeerView Institute for Medical Education
  • Adam Saunders, Senior Director, Live Meeting Multimedia, PeerView Institute for Medical Education

Tue 9/14 at 3 p.m. – 5 Ways to Engage Your Members with Your Member Portal

Learn how to identify the content that keeps members coming back, get more members to use your benefits, inspire members towards self-actualization, and how an active member portal helps your association grow. More info/register.

Host: Grype


Tue 9/14 at 9 p.m. – Association Success Circle: A Marketing Framework For Association Membership Success Workshop

The Association Success Circle, a marketing framework for success to help associations reach their goals, features five key stages – Understand, Nurture, Grow, Optimise, and Thrive – to provide a simple breakdown of the real marketing activities, real people and real outcomes that will help your association overcome these barriers on the journey to success. Learn about the framework and how recent digital marketing trends, tools and technologies can help your association become the thriving community that your industry needs. More info/register.

Host: MemberBoat


Wed 9/15 from 10 a.m. to 3:45 p.m. – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras


Wed 9/15 at 1 p.m. – 30 Email Tips in 30 Minutes

Email inboxes are overflowing now more than ever. The competition is stiff. So how do you cut through the noise? Hear our top 30 email tips covering things you might know about (but don’t always do) and things you may not know about at all. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. More info/register.

Host: Higher Logic

Presenters: Higher Logic’s resident email marketing experts, Beth Arritt and Vivian Swertinski


Wed 9/15 at 1 p.m. – Designing Your Event Program for Diversity & Inclusion

Learn how every angle of planning an event (venue selection, promotion, speaker selection, etc.) impacts an individual’s ability to feel included, tips for avoiding the pitfalls of outdated thinking, and opportunities that you can use to ensure vibrancy at your events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Nathan Chin, Senior Product Manager, Cvent
  • Jil Dasher, Managing Director, Corsica Partners
  • Michelle Hobby, Program Manager, Events and Meetings, National Industries for the Blind
  • Phil Saims, Vice President of Sales, Federal Conference

Wed 9/15 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/15 at 2 p.m. – Reimagining Associations for a Post-Pandemic World, Part 2

From trends outside associations to new constituent habits and expectations to technology, we’ll look at what associations should do to chart a course forward and how they can incorporate an organizational agility and problem-solving mindset to overcome present and future challenges. More info/register.

Host: Fonteva

Presenters:

  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • KiKi L’Italien, Association Chat Community Host
  • Dave Martin, CMO, Blue Cypress
  • Ben Muscolino, President & CEO, Breezio

Wed 9/15 at 2 p.m. – MeetingsTech Roundtable 2021

Event technology thought leaders discuss lessons learned over the past 18 months and the trends they see shaping our industry’s future tech. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Dahlia El Gazzar, Tech Evangelist and Principal, DAHLIA+ Agency
  • Marco Giberti, Founder and CEO, Vesuvio Ventures
  • Cathy Song Novelli, SVP of Marketing and Communications, Hubilo
  • Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group

Wed 9/15 at 3 p.m. – All the World’s a Stage: Reimaging Your 2022 Event

The last 18 months have been filled with questions: Cancel or virtual? Which platform? What price? Which sponsorships? Just as it seemed like answers were on the horizon, we are asking the same questions as we start planning our second and third events during a pandemic. When we’re stuck in a place of uncertainty, we often look to other domains for inspiration–and we’re finding inspiration in theater. Learn how you can look at your event through a new lens to deliver a reimagined event your audience will find indispensable and irresistible. More info/register.

Host: 360 Live Media

Presenters:

  • Don Neal, founder and CEO of 360 Live Media
  • Simon Godwin, Artistic Director of the Shakespeare Theater Company in Washington, DC

Wed 9/15 at 3 p.m. – Don’t Wait! Why and How Enterprises of Any Size Can Accelerate Modernization with AI, ML, and Cloud Technologies Now for Efficiency and Data Continuity in a Changing Landscape

Learn what these technologies are, where and how they fit together, and how your organization can leverage them in your technological infrastructure. Hear examples of how various enterprises have successfully implemented AI, ML and cloud technologies to reap their benefits. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jay Yeo, Industry Solutions Consultant at ORI
  • Marty Colburn, CIO of the CFA Institute

Thu 9/16 at 9 a.m. – Increasing Membership Engagement via Effective Learning Strategies

Associations face an increasingly competitive landscape; the need to clearly differentiate to show value to members has become the number one priority. Learn how to provide members with on-demand access to innovative learning experiences—your differentiator, and turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using, so they can build a closer connection with the organization, while supporting their individual career advancement. 1 CAE credit. More info/register.

Host: Virginia Society of Association Executives

Presenter: Holly Whitaker, Ph.D., Learning Strategy Consultant, D2L


Thu 9/16 at 9 a.m. – #SeriousFun: Networking & Learning Combined

Just putting people together in a (virtual) room does not always ensure your networking objectives are met. In this experimental session, a partnership between MPI Europe chapters & twine, we will turn regular networking into #SeriousFun, exploring how networking can be combined with learning to improve both. More info/register.

Hosts: Twine and MPI

Presenter: Meeting Designer Mike Van Der Vijver of MindMeeting


Thu 9/16 at 11 a.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

  • Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
  • Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
  • Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
  • Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
  • Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

Thu 9/16 at 11:30 a.m. – How to Drive Value and Growth with Member Personas

Learn what member personas are and why you need them, steps to create your own member personas, and how to leverage personas to enhance your communication strategies to recruit, engage, and retain more members. More info/register.

Host: Your Membership

Presenter: Tirrah Switzer, Director, Product Marketing, Your Membership


Thu 9/16 at 1 p.m. – Networking Events of the Future: Enabling Meaningful Human Connections

Amanda Kaiser and Matchbox Virtual Media recently teamed up with a group of association professionals to develop new networking strategies for virtual and in-person events. Learn what worked (and what didn’t). Get a behind-the-scenes peek at the process that produced the best networking experiences. Find out how to add the right networking opportunities to improve the value of your virtual and in-person events, and tamp down your member’s networking anxiety (and your own). 1 CAE credit. More info/register.

Host: GrowthZone

Presenter: Amanda Kaiser, Kaiser Insights


Thu 9/16 at 2 p.m. – Small Steps to Big Change: Online Chat with Megan Martin, IASLC

Learn why IASLC made the choice to standardize their event and engagement platform. Hear about considerations for attendee UX design, best practices for the RFP process for event tech platforms, and hybrid strategies for success. More info/register.

Host: Juno

Presenter: Megan Martin, CMP, Associate Director of Conferences at International Association for the Study of Lung Cancer


Thu 9/16 at 2 p.m. – Vaccine Spotlight Webinar: Insights from the Event Industry

Learn about the different ways COVID has impacted a panel of industry experts and their teams. They will discuss their own journeys since March 2020, and how they intend to move forward, including vaccination requirements, as the uncertainty of the future in the meetings and events industry continues. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Desirée Knight (moderator), CAE, CMP, DES, Senior Director, Education & Meetings, American Railway Engineering and Maintenance-of-Way Association
  • Matt Laws, President & CEO, SafeExpo
  • John S. Gonzalez, CMP, Senior Vice President and General Manager, Houston First Corporation

Thu 9/16 at 2 p.m. – The 4 Marketing Strategies to Increase CLE Revenue in 2021 and Beyond

The types of CLE topics your association offers, the pricing strategy, the online learning platform you use, and how your association promotes CLE sessions all play a huge role in the success of your online CLE Program. Learn how to identify CLEs that attorneys will find value in, creative pricing strategies and collaboration ideas to increase revenue, the critical role your online learning platform plays, and how to correctly use promotional email to increase CLE revenue. More info/register.

Host: VocalMeet


Tue 9/16 at 3 p.m. – Nonprofit GAAP: Accounting for the Impact of the New Lease Standard

Learn how to identify which transactions/agreements are within the scope of ASC 842; explain the adoption method, initial calculations and subsequent measurements; describe presentation and disclosures requirements. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Mark Robins, Partner, and Will Donahue, Senior Manager, Aronson LLC


Thu 9/16 at 8 p.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

  • Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
  • Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
  • Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
  • Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
  • Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

Fri 9/17 at 12 p.m. – How to Spend IT Money Efficiently and Effectively

More info/register.

Host: Michael Butera / AI Now for Associations


Fri 9/17 at 12 p.m. – How to Elevate Your Personal Brand and Gain Visibility

Get advice and simple tools to create a personal brand that positions you as a leader in any industry. Learn the importance of including an effective DEI approach to any social responsibility strategy. The way you choose to show up for the world can dramatically affect how you are perceived and even your bottom line. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Keneisha Williams, Founder, Speaker, Consultant, Black in Events


Fri 9/17 at 1 p.m. – How to Design Your Events around Diversity and Inclusion

Learn about key tips and strategies for executing an event with purpose, inclusion and authenticity at its core. Find out how every angle of planning an event (promotion, speaker selection, etc.) impacts an individual’s ability to feel included, tips for avoiding the pitfalls of outdated thinking, and opportunities you can use to ensure vibrancy at your events. More info/register.

Host: American Marketing Association

Presenter: Nathan Chin, Senior Product Manager, Cvent


Fri 9/17 at 4 p.m. – How to Use Neuroscience to Get the Results You Want

Learn three, simple, sure-fire tricks you can put into place right now to change the trajectory of your success. Based in neuroscience with a leadership coaching spin, we will discuss how your brain sabotages you when you are working toward your goals, how feelings and urges derail your energy, how just a handful of words can completely tank your results, and what to do about all three. More info/register (must join for free before registering).

Host: Fridays@4

Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP, executive vice president for the American Urological Association


Tue 9/21 at 1 p.m. – Association Fundraising Brown Bags

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share their lunchtime and discuss relevant topics. More info/register.


Tue 9/21 at 2 p.m. – Content Governance: How to Manage Your Digital Content for Success

A concrete, detailed content governance strategy will ensure that every piece of content your organization creates is part of a larger system. Learn how to formulate the perfect content governance plan for your organization as well as the four key components of content management, both online and off, put together the right team of content governors, and develop a content governance strategy document. Hear how Auburn’s content governance plan helped them become more efficient and strategic. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Andrew Buck, Content Strategist, Mighty Citizen
  • Jennie Powers, Digital Project Manager, Auburn University

Tue 9/21 at 2 p.m. – Tips for Better Tracking Your Membership Engagement Efforts

Learn how to effectively track your membership engagement efforts through your AMS and Google Analytics so you know what’s working, what’s not, and what you need to do differently. Find out what you should be tracking, ways to integrate your AMS with Google Analytics, how to capture the data, what reports you should run, and how often, and what to do once you have the data. More info/register.

Host: Matrix Group


Wed 9/22 at 2 p.m. – Cybersecurity 101 for Remote and Hybrid Workplaces 

Now is the opportune time to protect yourself against bad actors trying to corrupt and steal your confidential and proprietary information. Making a shift in your mentality to build your cybersecurity plan with the remote worker in mind is imperative for success. Learn cybersecurity basics, how to foster a security mindset throughout your workforce, and become familiar with basic best practices for establishing and maintaining your cybersecurity in a remote and/or hybrid work environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Fractional CIOs Tammy Marko, PMP, and George Rears, MBA, PMP, CSM


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Cam Bradford via Unsplash

The weekly list of free educational events and resources for the association community…

blue dragonfly on a puffy dandelion stem - – inspiration for a weekly list of free educational events and resources for the association community

Women in technology. Association Women Technology Champions (AWTC) invites you to nominate one, two or three women whom you believe should be recognized for their contributions to the advancement of technology in associations. Please don’t dawdle because nominations close this coming Monday (9/6). Who’s coming to mind? Make someone’s day and nominate them right now—and that will make your day too.

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Your participation will help provide valuable insight into how the role of virtual conferences has changed over the past 12-18 months. The last day to contribute is Thursday (9/9).

The Great Resignation. If colleagues are coming and going at your association, they’re part of a bigger wave of people changing jobs that economists have dubbed The Great Resignation. WBT Systems explains how your association can serve industry employers, jobseekers, professionals new to your industry, and career-downsizing professionals during this challenging time.

Volunteer learning journey. If you’re a component relations, volunteer management or governance professional, dedicate some time to Billhighway’s latest series on the volunteer learning journey. The final post explains how to determine your association’s readiness level for developing a volunteer learning journey and how to get members started on the journey.

Virtual meeting etiquette. Etiquette isn’t just for the dining room table. Achurch Consulting says etiquette is especially useful when navigating new situations, like a virtual meeting. They advise what meeting participants and organizers should do (and not do) before, during and after a virtual meeting.

Hybrid (or whatever) workforce. Your hybrid work plan for employees is not going to happen the way you planned, says Jamie Notter of Propel. Your workforce will be “variably remote—permanently’. He explains what that means and suggests a better management approach than the traditional “command and control” style.

Insights from ASAE Annual. Many conference attendees have good intentions about watching recordings of the sessions they missed. But how many ever watch more than a few? Association CEO Christina Lewellen has raised the bar. She binged the entire ASAE Annual Meeting over a weekend. Her must-read article recognizes the contributions of consultants and ASAE staff, shares advice for attendees and speakers, and recommends some standout sessions.

Strategic thinking. Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. I also love his idea for scheduling a “Challenge the Status Quo” day. He told me, “Challenge the Status Quo Day is quite useful when approached with an open mind, though many leaders cringe at the idea of it, which is not surprising.”

Quick hits

  • Yes, there’s hope for you: how to stop overthinking. (Pia Callesen, Psyche)
  • .. a new phishing campaign is exploiting the uncertainty about company policies related to COVID-19 vaccination policy. (Stu Sjouwerman, KnowBe4)
  • For all my webinar-hosting friends and acquaintances: the ultimate checklist for webinar planning. (Mike Agron, Content Marketing Institute)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • After hosting a birthday party, we ended up with lots of leftovers. I hate food waste so I came up with an idea for turning some of them into dinner. The chile con queso and pasta salad transformed into a skillet dinner with ground beef/lamb, onions, peppers (red bell, poblano, jalapeno), corn, tomatillos, garlic, spinach (lots), pinto beans and cilantro. Talk about the ideal cheese sauce!
  • Another two-night meal: bluefish and blueline tilefish with coconut red curry sauce and greens. I adapted (and doubled) the original recipe by adding red and orange bell pepper, garlic, julienned collard greens, and finished it with a mix of Vietnamese coriander, Thai basil and cilantro. Served it over jasmine rice.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 9/3 at 11:30 a.m.* – Start the Journey to Becoming a Transcendent Leader

As a transcendent leader, we will help you begin the journey of building your compassionate, cohesive and collaborative (C3) culture. Learn about the key components of transcendent leadership, and how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. Hear about a 3-step framework to create teams that are innovative, have low turnover and maintain a high production rate without much supervision. More info/register.

Host: SOAR Community Network

*All times are Eastern Daylight Time unless otherwise noted.


Fri 9/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Tue 9/7 at 2 p.m. – Meet the Secret Weapon in the Quest to Return to F2F

As companies are increasingly deciding to hold at least part of their 2021 and 2022 meetings in-person, more are turning to third-party planners who now provide even more services to ease the transition to what comes next. Learn what hidden resources are available to ease the transition back to meeting, tricks for managing risk, and how other companies are handling their first post-Covid F2F meetings. More info/register.

Host: Smart Meetings

Presenters:

  • Desi Whitney, senior vice president of sourcing operations and industry relations, HPN Global
  • Julie Blank, CRP, CITP, director of Strategic accounts, Brightspot Incentives & Events

Tue 9/7 at 3:30 p.m. – 365-Day Member Communication: Re-Engaging Your Members in a Post-Covid Era

The data shows that most associations took a hit through Covid. Let’s dive into reengaging your members and lapsed members through a multi-channel communications approach. We’ll discuss using different approaches for new members, existing members, veteran members and members who left. Let’s renew buy-in from your volunteers and staff with an action plan for growth. More info/register.

Host: Grype

Presenter: Scott Oser, founder, Scott Oser & Associates


Wed 9/8 at 12 p.m. – Experience Design Summit: Rethinking the Attendee Journey

After 18 long months of being relegated to virtual events, the event industry is beginning to show signs of recovery with in-person events returning to select regions. Hear from a 3-hour lineup of leading experience design experts who are eager to discuss what those events will look like and how we can design event experiences for audiences that have been starved of face-to-face interaction. More info/register.

Host: Event MB


Wed 9/8 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/8 at 3 p.m. – How to Use Data to Support Your Strategic Goals

From the top down, it can be difficult for various levels of an association to make sure they’re all speaking the same language and working towards the same goals. The quickest way to lessen the gap is with data. Learn how to get all levels of your association to speak the same language, come up with agreed upon metrics that everyone understands, arm staff with all the data they need to make decision that support your goals, and give your board and execs a snapshot visualization of your data. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Julie Sciullo, CEO, Association Analytics
  • David DeLorenzo, COO, Association Analytics

Wed 9/8 at 3 p.m. – Becoming the Netflix for Your Association Members

Associations succeed when they inform, educate and inspire their members. Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals. There is so much to learn from the Netflix model that gives us insight into how each association can transform their website and content into being the “Netflix” for your category and members. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Dan Stevens, President, WorkerBee.tv
  • Eric O’Connor, Chief Growth Officer, American Association of Nurse Anesthetists

Wed 9/8 at 7 p.m. – 5 Reasons Business Owners Are Investing Millions in Crypto Currency

Cryptocurrency is built on top of Blockchain technology. This new technology has vastly improved efficiency in nearly every industry. Throughout history efficiency has always won. Although the technology is itself in pre-adoption, learn why businesses, organizations and governments are investing millions of dollars into the technology. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Austin McHenry, Crypto Practice Leader, UST
  • Corey Glaze, Chief Product Officer, Tern

Thu 9/9 at 10 a.m. – Are Associations Ready For Hybrid Events

Are associations ready to take on hybrid events, or are the barriers just too big? Hear the findings from the research study conducted in June with more than 124 US and UK-based association event planners. Find out what bottom line impact virtual events have had on associations, the current uptake of hybrid events, what models and pricing strategies associations are considering for hybrid events, and new challenges and opportunities hybrid can bring to associations and their post Covid-growth strategy. More info/register.

Host: Eventsforce


Thu 9/9 at 11 a.m. – Data Analytics for Trade Associations: What’s Possible in 2022

The reporting and analytics needs of associations that have organizations as members, rather than just individuals, are especially demanding. Extracting insights from the vast amounts of member data contained in different software systems is made both more difficult and more important by the additional layer(s) of complexity created by the fact that members are groups of individuals. Rebecca spends her days helping associations meet unique needs and solve specific challenges with data and analytics and will provide a series of examples from the trade associations and similarly structured associations she has worked with. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rebecca Duff, Director, Client Success at Gravitate Solutions


Thu 9/9 at 11 a.m. – Beyond Books & Journals: The Wild World of Content Formats

Articles and ebooks may still be the dominant format in which research is communicated, but different formats are more and more often being used to supplement, replace or expand beyond these artifacts. Learn about other types of content that are on the rise in scholarly and professional publishing, like gray literature, videos, alternate article versions and more. Explore formats that are gaining traction in adjacent industries, and how those innovations might affect future development. More info/register.

Host: Silverchair

Presenters:

  • Todd Carpenter, Executive Director, National Information Standards Organization
  • Hannah Heckner, Product Strategist, Silverchair
  • Rebekah Stacha, Assistant Director, Technical Publications, Society of Petroleum Engineers
  • Dawit Tegbaru, Editorial Manager, Knowledge Futures Group

Thu 9/9 at 11 a.m. – Harnessing the Power of Data in Events

Now, more than ever, data is the event industry’s most valuable asset. Learn how to use insights and what you can learn from the vast amount of data and analytics from events, capture and analyze data that will provide deep insights into attendees’ behavioral patterns, what data your sponsors want and how you can deliver this in a powerful format to improve their effective leads, and how powerful data and analytics can enhance the entire event experience for all. More info/register.

Host: Virtual Events Institute

Presenters:

  • Tim Gutsche, Team Lead Product Management, meetyoo conferencing GmbH
  • Paul Miller, CEO, Questex
  • Clive Morris, Research Director, Explori
  • Mary Ann Pierce, Founder & CEO, MAP Digital

Thu 9/9 at 1 p.m. – Learning Science: Implications for Your Learning Business

Providing education to adult lifelong learners is at the core of a learning business. But, to thrive, you must have impact—and that’s what learning science helps to guarantee. Learn about evidence-based approaches to designing and delivering educational products and services, drawing on the work of experts translating academic research into real-world implications and practices for providers such as learning businesses. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Brenda McLaughlin, CEO at SelfStudy

Thu 9/9 at 1 p.m. – Hack The Mind: Using Psychology To Boost Your Fundraising

Thanks to advances in psychology, fundraisers can better make the brain’s habits work for them. Learn about the mind’s most surprising tendencies, biases and shortcuts. Find out how to employ the brain’s habits to boost your donor base and fundraising numbers. Take away a new understanding of the subtle, predictable and (often) irrational ways donors think, and concrete ways to apply these great “brain hacks” to your organization. More info/register.

Host: Kindful

Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen


Thu 9/9 at 1 p.m. – Winning at R&R and D&I: How to Combine Recognition and Diversity & Inclusion for the Best Results

A major new study on the relationship between recognition and D&I found that integrating them creates workplace magic: better financial performance, higher employee engagement, and reciprocal success in both recognition and D&I programs. Learn how to optimize your recognition and D&I programs by combining them, and turbocharge engagement, performance, and business success. Hear about best practices for leveraging this groundbreaking approach and investigate why companies with optimized diversity, inclusion and recognition are outpacing their competitors in innovation, talent attraction and retention and brand reputation. More info/register.

Host: Human Capital Institute

Presenters: Meghan M. Biro, CEO, Talent Culture


Thu 9/9 at 2 p.m. – Insight 2022 – What’s in Store for Meetings?

It may be only the beginning of the 4th quarter but 2022 is right around the corner. It’s the perfect time to discuss and gather insights to plan your association’s events for 2022 and beyond. Hear insights about where we have been and where we are going in 2022 and beyond, whether your meeting is virtual, live or perhaps hybrid. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Joe Colangelo, CEO and Co-Founder of Bear Analytics
  • James Marquis, CIO, 501Works

Thu 9/9 at 2 p.m. – Vaccine Spotlight Webinar: Understand the Science

The COVID-19 vaccines have been out for months, but some are still skeptical. Misinformation surrounds us at every turn, so returning to face-to-face events with confidence can be difficult. Learn about the science so you can understand how to move forward. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Robin Patel, Director of the Infectious Diseases Research Laboratory


Thu 9/9 at 2 p.m. – 3 Features to Look For in an Online Community Platform as an Association

Learn how advertising, networking opportunities and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Ben Muscolino, President and CEO, Breezio


Fri 9/10 at 4 p.m. – Know Your Worth: Negotiating Salary and Benefits

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. This session will focus on the importance of emotional and substantive preparation before negotiating, anticipating and calibrating your interactions for an improved result, and handling deviations and various obstacles to reach a successful conclusion. More info/register (must join before registering).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Tue 9/14 – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras


Tue 9/14 at 11 a.m. – Solutions in Action

Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Hear great tactics and tips designed to help you run ahead of the pack. More info/register.

Host: .orgCommunity

Presenters:

  • Doug Coombs, Director of Client Solutions at WorkerBee.TV
  • Garrett Grant, VP Client Services, Associations Practice Lead / Accessibility Team at Velir
  • John Challice, Senior Vice President of Business Development at Hum
  • Joanna Pineda, CEO & Chief Troublemaker at Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Tue 9/14 at 12 p.m. – Data Analytics Network

September topic: community. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 9/14 at 2 p.m. – Get Ready to Move…Your Data

The ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. Discover high-value activities that can be managed internally to prepare your data for migration, including deduplication, address verification, code table cleanup, name parsing, and more. Learn about common tools that you may already have to help automate some of the process. Understand common pitfalls in the data cleanup process and find out how to avoid them. More info/register.

Host: Fíonta

Presenter: Jenifer Alonzo, Senior Salesforce Consultant, Fíonta


Wed 9/15 – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras


Thu 9/16 at 11 a.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

  • Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
  • Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
  • Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
  • Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
  • Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

Thu 9/16 at 8 p.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

  • Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
  • Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
  • Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
  • Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
  • Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Dorothea Oldani via Unsplash

The weekly list of free educational events and resources for the association community…

lotus blossom and lily pads on still blue water – inspiration for a weekly list of free educational events and resources for the association community

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Your participation will help provide valuable insight into how the role of virtual conferences has changed over the past 12-18 months.

Non-dues revenue. The countdown is on! 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Actually, her events are always fun and enlightening. Check it all out on the Non-Dues-A-Palooza website.

The new education model. 80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences. OSCPA told WBT Systems, “We’re not going back.

Volunteer training. Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Billhighway explains why this is a critical step in designing a volunteer learning journey that helps members develop the skills they need to perform volunteer and/or leadership tasks and perhaps advance in their career too.

Virtual exhibiting and sponsorship. Virtual was a losing proposition for most exhibitors and sponsors since associations tried to replicate the in-person booth experience instead of giving them the opportunity to share their expertise with attendees. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. You’ll improve your relationship with them and turn virtual events into a worthwhile experience for everyone.

Generationalism. I’m seeing a wave of articles about the “bad science” of generationalism. Doesn’t this seem like a case of “duh, we could have told you that.” You can’t generalize about people of a certain age, young or old. You can research the needs of people at different career stages or life stages, but those stages aren’t defined by age. Some people enter a profession at 21 and some at 41; some have kids at 19 and some at 39. So, in Psyche, Cort Rudolph says, “Quit the millennial bashing!”

Quick hits

  • Adam Grant says there’s a specific kind of joy we’ve been missing during the pandemic: collective effervescence. How can you create these experiences for members?
  • Nir Eyal would like you to stop calling everyone “addicted to technology.” I don’t think technology is to blame. Based on what I observe, people are afflicted with comparisonitis, overly obsessed with their social image, and unwilling to entertain themselves in more meaningful ways.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • We had a bumper crop of eggplants so I dedicated time on Saturday afternoon to prepping what I call portobello stacks. I start with par-baked portobellos then pile on layers of roasted eggplant, roasted poblano and red bell pepper, chorizo, provolone, spinach and mozzarella, and top it all with a mix of panko breadcrumbs, melted butter and garlic powder—totally worth the effort, and even better with a little marinara for dipping. On the side, sautéed collards with bacon, red onion, carrot, yellow/orange/red bell pepper, poblano, jalapeno and garlic with a swirl of sherry vinegar.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 8/27 at 12 p.m.* – Summer Wrap Up Party with Black In Events Network

As we get ready to head back into a busy and hectic fall, let’s take a minute to enjoy the last lazy days of summer with our growing community. Reunite or meet with new peers and discover new possibilities as we close summer 2021. More info/register.

Hosts: Black in Events Network and twine

*All times are Eastern Daylight Time unless otherwise noted.


Fri 8/27 at 12 p.m. – Finding Wellness and Balance: Life After Lockdown

In this highly interactive session that guarantees to get participants out of their chairs and moving with yoga, desk exercises, and mindfulness practice, learn how we can put ourselves and our health first to create a more resilient and revitalized life after lockdown. Participants will leave the session with self-care tips and resources that they can easily integrate into conferences, workdays, and everyday lives. 1 CMP credit. More info/register.

Host: MPI

Presenter: Dr. Kim Bercovitz, Ph.D., Founder, X bytes and Byte-Size Wellness Academy


Fri 8/27 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/27 at 4 p.m. – Advancing Ethical Understandings in Diverse Teams

What happens when you get a group of people together who have different perspectives, values and morals? It sounds like the beginning of a joke but figuring it out is essential to the success of your organization. Learn how to manage an organization or team successfully while honoring those differences and advancing ethical understandings. More info/register (must join before registering).

Host: Fridays@4

Presenter: Peggy McElgunn, president and CEO of Global Professional Services, PC, and Proven Quality Practices


Mon 8/30 at 1 p.m. – #twineTalks: What Role do Associations Play in a Post-Covid World?

Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Is it feasible for associations to retain membership and sponsorship dollars to compete with these large #eventtech platforms aiming to build up their own communities? How do associations fit into our post-Covid world? Discuss if and how associations can still deliver value to members in this new, highly accessible world. More info/register.

Host: Twine

Guest host: KiKi L’Italien, senior consultant, Tecker International, and CEO, Association Chat


Mon 8/30 at 1 p.m. – Chapter Relations: A CSE’s Perspective (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kevin Mayeux

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 8/30 at 1:30 p.m. – Craft the Perfect Member Journey to Keep Your Members Engaged

Learn how to create a member journey that speaks to your members and helps increase member engagement, experience your website and member portal through the eyes of your user, predict what they are looking for and anticipate what they will find relevant and helpful. More info/register.

Host: Grype

Presenter: Membership Specialist, Ronja Francoeur


Mon 8/30 at 7:30 p.m. – How Your Association Content Can Attract New Members: Introduction to Lead Generation

While sales funnels are not often discussed in the context of professional association memberships, if your goal is membership or event revenue growth then your members most likely go through the sales funnel, regardless of what you call it. Learn about the basic terminology of lead generation in the professional association membership context, actionable items for optimizing your association content so it works for growing your membership, and best practices and user-friendly software for lead generation. More info/register.

Host: MemberBoat

Presenter: Olena Lima, Founder and Principal Consultant, MemberBoat


Tue 8/31 at 8 a.m. – Thought Leadership Session: Associations’ Future Strategies

Hear a diverse group of association leaders go in-depth into their event experiences and strategies. Learn how associations plan to adapt and making events financially viable. Get the latest insights into good practices for successful and flexible business event organizing in the future. More info/register.

Host: International Congress and Convention Association (ICCA)

Presenter: Senthil Gopinath, CEO, ICCA


Tue 8/31 from 11 a.m. to 2 p.m. – BizBash at Connect Tampa (virtual)

BizBash is teaming up with Connect to showcase innovative ideas, tools and resources for virtual, hybrid and in-person events with our own virtual experience. More info/register.

Host: BizBash


Tue 8/31 at 1 p.m. – Crafting the Event Experience: A Virtual Design Workshop

Your event invitation and website are the first touchpoints of any event experience. They set the tone, trigger action, and build expectations and excitement of what’s to come, hence, mastering these two components is critical for the success of your event. Join us for a live and interactive workshop led by master event experience crafter, Ryan Costello, where he will walk you through how to leverage invitations and websites to craft an event experience from the start. He’ll be highlighting helpful tools available, places to gather design inspiration, and show you how it all comes together. CMP credit. More info/register.

Host: Event Farm

Presenter: Ryan Costello, co-founder, Event Farm, and chief strategy officer, MemberSuite


Tue 8/31 at 1 p.m. – Be a Participant of the World’s Largest Non-Dues Revenue Resource

Ideation sessions are designed to produce real solutions to real-world challenges. The challenge? Associations need more ideas for generating more non-dues revenue. To answer that problem, we’re hosting a 2-hour interactive experience—a virtual event where association professionals can generate new non-dues revenue ideas together. This is an investment of your time and energy, but everyone will walk away with A HUGE document of new ideas. More info/register.

Host: Non-Dues-A-Palooza / 100 Reviews


Tue 8/31 at 1 p.m. – Killer Paid Search Tactics That Every Marketer Needs to Know

Learn the latest trends in paid search to guide your PPC strategy in 2021, how to use AI to automate and optimize CPC bidding, how to make click-to-call ads even more effective, what you need to get real-time attribution for calls and conversions driven by paid search, and tactics for optimizing campaigns to drive more high-value sales calls. More info/register.

Host: American Marketing Association

Presenters: paid search geniuses from Media Experts and conversation intelligence pros at Invoca


Tue 8/31 at 2 p.m. – ASAE Annual 2021: Making Member Engagement Memorable

A dominant theme throughout the 2021 ASAE Annual Meeting, engagement has been a hot topic since the world went virtual. Membership engagement has the ability to improve collaboration among all your stakeholders. Hear about the dynamics impacting membership engagement and tips on how to leverage this disruption to initiate a lasting digital transformation. 1 CAE credit. More info/register.

Host: Protech

Presenters:

  • Reggie Henry, American Society of Association Executives (ASAE)
  • Ben Muscolino, Breezio
  • Edessa Polzin, Web Courseworks
  • Liz Palm, Protech (moderator)

Tue 8/31 at 2 p.m. – Redefining Your Value Proposition

When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take another look. Offering your members what they want and communicating that clearly is essential to member recruitment and retention. Learn how to start an ongoing conversation with members to understand what they want and need sooner, define how you meet those needs succinctly and effectively, and revise your value proposition. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Tom Morrison, CEO, Metal Treating Institute
  • Dave Will, CEO, Propfuel
  • Beth Arritt (moderator), Association Strategist, Higher Logic

Tue 8/31 at 2 p.m. – Power, Voice, & Choice: A Discussion of Self-Exploration & Equity

Learn how to build your awareness and equity “muscles” in this guided discussion about diversity, inclusion and impact. Become a better ally, advocate, and activist through self-discovery, honesty, and some hard truths….that will build you up without tearing you down. Uncover your individual voice in this conversation and learn how and where to get started at creating impact that starts meaningful change for organizations and individuals. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tanya Gibson, Vice President Justice, Equity, Diversity, Inclusion (JEDI) & Human Resources, Big Brothers Big Sisters of America


Wed 9/1 from 11 a.m. to 2:20 p.m. – BizBash at Connect Tampa (virtual)

BizBash is teaming up with Connect to showcase innovative ideas, tools and resources for virtual, hybrid and in-person events with our own virtual experience. More info/register.

Host: BizBash


Wed 9/1 at 12 p.m. – Ten Questions to Optimize Data Management

Whether your association management system (AMS) is brand new or many years old, there are steps you can take to get the most from it. Find out the ten questions you should be considering at your organization to improve the value and usefulness of your current system and data. Hear specific, real-world examples of actions associations have taken to clean up their data, improve the use of their data management systems, and improve sales. More info/register.

Host: Association Insights in Old Town

Presenter: Wes Trochlil, president of Effective Database Management


Wed 9/1 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/1 at 2 p.m. – The Neuroscience of Engagement

Engagement is so widely addressed that it’s becoming a big word that often means very little. So, let’s define it meaningfully, by using science. What does it really take for the brain to be engaged? Hear about four evidence-based, practical guidelines, which you can use immediately to create meaningful engagement for your internal and external audiences. More info/register.

Host: Content Marketing Institute

Presenters:

  • Carmen Simon, PhD, Chief Science Officer, Corporate Visions
  • Stephanie Stahl, General Manager, Content Marketing Institute

Wed 9/1 at 2 p.m. – PCMA Future Event Masterminds: Re-purpose Content & Brand Presence

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. Learn from industry experts as well as your peers in this month’s iteration: 20 minutes of networking in breakout groups; 40-minute presentation, Five Strategies to Maximize Value from Your Event Recordings; 40-minute presentation, The World’s Gone Digital. Now What? Maintaining a strong brand presence in a virtual world; and 20 minutes of networking in breakout groups. 1.5 CMP credits. More info/register.

Host: PCMA

Presenters:

  • Joshua Butler, Falcon Events
  • Ameerah Saine, BAS Media

Wed 9/1 at 4 p.m. – AWTC Salon: Shine Theory

Shine Theory is a concept from the book Big Friendship: How We Keep Each Other Close, by Aminatou Sow and Ann Friedman. The authors describe this concept as a practice of mutual investment in each other, in helping someone be their best self—and relying on their help in return. In AWTC, we focus on helping other women succeed, through knowledge, recognition, and community. This sharing of knowledge and resources aligns well with Shine Theory. So, what might this mean in practice? More info/register.

Host: Association Women Technology Champions (AWTC)


Fri 9/3 at 11:30 a.m. – Start the Journey to Becoming a Transcendent Leader

As a transcendent leader, we will help you begin the journey of building your compassionate, cohesive and collaborative (C3) culture. Learn about the key components of transcendent leadership, and how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. Hear about a 3-step framework to create teams that are innovative, have low turnover and maintain a high production rate without much supervision. More info/register.

Host: SOAR Community Network


Tue 9/7 at 3:30 p.m. – 365-Day Member Communication: Re-Engaging Your Members in a Post-Covid Era

The data shows that most associations took a hit through Covid. Let’s dive into reengaging your members and lapsed members through a multi-channel communications approach. We’ll discuss using different approaches for new members, existing members, veteran members and members who left. Let’s renew buy-in from your volunteers and staff with an action plan for growth. More info/register.

Host: Grype

Presenter: Scott Oser, founder, Scott Oser & Associates


Thu 9/9 at 1 p.m. – Learning Science: Implications for Your Learning Business

Providing education to adult lifelong learners is at the core of a learning business. But, to thrive, you must have impact—and that’s what learning science helps to guarantee. Learn about evidence-based approaches to designing and delivering educational products and services, drawing on the work of experts translating academic research into real-world implications and practices for providers such as learning businesses. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Brenda McLaughlin, CEO at SelfStudy

Thu 9/9 at 2 p.m. – Insight 2022 – What’s in Store for Meetings?

It may be only the beginning of the 4th quarter but 2022 is right around the corner. It’s the perfect time to discuss and gather insights to plan your association’s events for 2022 and beyond. Hear insights about where we have been and where we are going in 2022 and beyond, whether your meeting is virtual, live or perhaps hybrid. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Joe Colangelo, CEO and Co-Founder of Bear Analytics
  • James Marquis, CIO, 501Works

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Timothy Dykes via Unsplash

The weekly list of free educational events and resources for the association community…

Ocean Isle Beach (NC) pier – inspiration for a weekly list of free educational events and resources for the association community

Online learner/virtual attendee engagement. WBT Systems knows what’s on your mind. While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. If you’re involved in the design or delivery of virtual/hybrid conferences or online learning programs, check out the ideas and advice shared in their post.

Volunteer training. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. But what if you could show members a pathway that allows them to develop the skills and experience not only for the task at hand but for the next level of volunteering—or the next step in their career? Billhighway explains how a volunteer pathway and competencies matrix can help you manage, train and retain volunteers. Bonus idea: a competencies matrix for staff committee liaisons—brilliant!

Member engagement. During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. I love their advice for taking advantage of “digital exhaust” and the “great resignation,” as well as keeping the best of pandemic-induced decisions.

Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. Read about the state of association communication in the 10th edition of Association Adviser’s annual Association Communications Benchmarking Report.

Volunteer SMEs and product development. Tim Hopkins, senior consultant at McKinley Advisors, describes a new model for the product development process that prevents volunteers from hindering innovation. In this model, “association leaders identify explicit roles for volunteers and create natural boundaries that ensure volunteers remain focused contributors.”

Scenario planning. Some associations seemed paralyzed during the pandemic, unable to shift gears and move away from a suddenly irrelevant strategic plan. Rasheeda Childress at Associations Now shares the advice of Nikki Haton Shanks, CAE, strategist at Association Laboratory, on scenario planning and how it provides a framework that allows your association to act nimbly in uncertain times.

Quick hits

  • Five reasons to establish an internal users group for your AMS/CRM. (Wes Trochlil)
  • How to beat burnout and help your team overcome feeling like there’s not enough time in the day. (Ashley Neal, Sidecar)
  • Fostering a culture of belonging in a hybrid workplace. (Tomas Chamorro-Premuzic and Katarina Berg, Harvard Business Review)
  • You almost certainly can’t consistently do the kind of work that demands serious mental focus for more than about three or four hours a day. (Oliver Burkeman)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • A week of seafood at home and at the beach, starting with Vietnamese caramel bluefish with a nuked sweet potato and roasted broccoli on the side.
  • At the beach, shrimp pasta is a tradition as is sipping white wine while shelling and deveining the shrimp. I made a broth with the shrimp shells and used some of it to cook the pasta and the rest in the shrimp sauce. The pasta sauce included onion, garlic, tomatoes, white wine, shrimp broth, shrimp, basil pesto, pasta water and butter.
  • Back home, I was in the mood for cozy. This one-pot chicken and mushrooms did the trick. On the side, roasted red potatoes with rosemary and garlic, and a collards sauté with bacon, red bell, poblano, red onion, carrots and jalapeno.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 8/20 at 10 a.m.* – Events Reimagined: New Rules of Engagement

Your association’s events will need new creative content to draw in your membership, new prospects, and sponsors. To engage is also to entertain—your event should be a production that drives registrations and results in rave reviews. Learn how to captivate and engage your virtual and in-person audiences, combat Zoom-fatigue and reduce drop-off, keep viewers hooked like the entertainment industry does, and monetize your events without boring your attendees and disappointing your sponsors. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenters: Michael Candela, EVP Partnership Sales, and Deborah Sas, Senior Director, Partnership Sales, Multiview

*All times are Eastern Daylight Time unless otherwise noted.


Fri 8/20 at 12 p.m. – Exhale @ Lunch with Black In Events Network

As part of the Black in Events Exhale campaign, the team at BIEN and twine have teamed up to power a networking lunch where we will share stories, tips, and resources to support our community. Bring your lunch, the challenges you’re facing, and what you need help with. Come lean on your BIE network and tap into the brilliant minds that make up this community. More info/register.

Hosts: Black in Events Network and twine


Fri 8/20 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/20 at 4 p.m. – ASAE Annual Meeting Debrief: Share What You Learned!

If you attended the ASAE Annual, please join us at this debrief to share your learnings. Hear your peers’ top tips from this essential annual gathering of association leaders. Even if you were unable to attend this year, you’re still welcome to join us. This session will provide an excellent opportunity to learn from your peers as they discuss their favorite tips and tools gained from the event, as well as to enjoy some Friday afternoon networking. More info/register (must join before registering).

Host: Fridays@4

Presenter: Kenjie Davis, The AMS Guy


Mon 8/23 at 1 p.m. – Aligning Digital Events with Sponsorships (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Mary Beth Micucci and Bruce Rosenthal

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 8/23 at 2 p.m. – Future Proof: Extend Event Impact Year-round

How do you connect and educate people year-round in an online community? Hear from experts in human design, human connection and human storytelling as they share powerful examples and relevant action items for creating communities in digital environments. More info/register.

Host: JUNO

Presenters:

  • Don Neal, 360 Live Media
  • Kyle Short, Wisdom Capture
  • Josh Hotsenpiller, JUNO

Tue 8/24 at 11 a.m. – The War for Talent: How to Recruit and Retain the Right People

Learn how to attract and align your talent, fit talent into appropriate levels, and get the most out of talent. 1.5 CAE credits. More info/register.

Host: U.S. Transaction Corp.

Presenter: Don Schmincke, Author, Speaker, Sage Leadership


Tue 8/24 at 12 p.m. – The New Playbook for In-Person Events: Enhancing the Experience while Managing Risk

Learn what has changed for in-person events and what you need to be aware of as you plan for your next event; what the future of events looks like, including the latest event trends and how to manage risk; how event hosts are using best practices from their virtual events to build successful in-person events; and new ways to use event apps and features to boost engagement, including polls, games, and pre/post-event activities.1  CMP credit. More info/register.

Host: Event MB

Presenters:

  • Andrew Pearson, Chief Marketing Officer, Socio
  • Melissa Jones Clark, Director, National Accounts & Brand Experience, Meeting Tomorrow
  • Tina Halpain, Founder & Owner, ProPlanit
  • Miguel Neves, Editor-in-Chief, EventMB, a Skift brand

Tue 8/24 at 12 p.m. – Measure and Deliver Value Through the Power of Data (7 Change Actions Webinar)

Analytics and insights can help you discover and understand your key audiences. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty. Yet, not all measurement strategies are created equal. Effectively gathering and using insights requires matching your strategy to your bottom line and SMART business goals. Learn how to unlock the power (and fun!) of measurement, analytics, and data. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Johna Burke, Global Managing Director, International Association for the Measurement and Evaluation of Communication


Tue 8/24 at 2 p.m. – Don’t Be Derailed By Delta: Actions You Need to Take Right Now to Ensure the Success of Your Upcoming Events

With the delta variant causing a fresh round of uncertainty, many event professionals are saying “here we go again.” Learn about the actions you need to take right now to protect your upcoming events and ways to future-proof your strategy so you’re prepared for whatever comes next. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Tim Turner, Covid Compliance Officer
  • Steve Boyce, Co-Founder and Principal, beedance
  • Michael Hoffman, CEO, Gather Voices

Tue 8/24 at 2 p.m. – Reimagining Sustainability and Social Impact in the Events Industry

As we return to in-person events, it’s time to take a new look at how sustainability can be woven into our meeting programs. Hear how the events industry can inspire and advance sustainability and social impact not only in the way we operate, but also through our ability to inspire action. Join us to reimagine the possibilities of a journey that embraces equity, resilience, circularity, and climate action for a more prosperous society. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Mariela McIlwraith, Vice President Sustainability and Industry Advancement, Events Industry Council
  • Yalmaz Siddiqui, Vice President, Corporate Sustainability at MGM Resorts International, and chair of the Event Industry Council Committee on Sustainability and Social Impact

Wed 8/25 at 12 p.m. – Planning for Your Association’s Digital Transformation

Learn how you can effectively plan for future investments in technology for your association’s digital transformation strategy for improving member engagement, how to avoid common mistakes that could lead to saving your association hundreds of thousands of dollars, and how these improvements should enable your continuous performance improvement. 1 CAE credit. More info/register.

Host: ASI

Presenter: David Parkinson, Performance Improvement Leader, ASI


Wed 8/25 at 1 p.m. – Netflix-ing Your Association

Hear how you can transform your website into a Netflix-like experience with a positive impact on your recruitment, retention and revenue. Learn how to measure the gap between your current association’s website and a Netflix experience, the value of closing that gap and using data to customize a member’s experience, and best practices in transforming your digital engagement in as little as 90 days. 0.5 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Dan Stevens, President, WorkerBee.TV
  • Greg Pollack, Vice President of Sales, Association Analytics

Wed 8/25 at 1 p.m. – Strategies for Riding the Next Wave of Training Transformation

During the last 18 months, learning programs everywhere have been forced to pivot and deliver training digitally to both internal and external constituents. But now, as organizations return to the workplace and calendars begin to fill with in-person training and events, how can you stand out from the competition? Hear from learning leaders who are driving training program innovation and gain practical insights to successfully navigate continued turbulence. More info/register.

Host: Talented Learning

Presenters:

  • Clare Marsch, Senior Vice President of Training and Development at the American Bankers Association
  • Brittany Montgomery, Learning Consultant at Catalytic
  • John Leh, CEO and Lead Analyst at Talented Learning

Wed 8/25 at 1 p.m. – Must-Know Contract Clauses

Hear about strategies to address health and safety concerns that may arise as we return to in-person meetings, contracting lessons from the pandemic, and the new contract provisions developed in response. Learn how to create solid clauses to protect your organization from future unforeseeable events, and protect against hidden fees and charges in future contracts. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Joshua L. Grimes, Esq., principal of Grimes Law Offices, LLC


Wed 8/25 at 1 p.m. – Match Your Audience to the Right Social Channels: Uncover New Opportunities and Maximize Campaign ROI

Learn how to use social insights to maximize your social marketing success, reach the right audiences and identify new opportunities. Find out how to realize your true brand potential on TikTok, Instagram, Reddit, Facebook and more; go beyond standard demographics to understand how and where to reach your social audience; and track campaign ROI, engagement, sentiment and competition by channel. More info/register.

Host: American Marketing Association

Presenter: NetBase Quid


Wed 8/25 at 2 p.m. – Make Your Meetings a Ca$h Cow: Extending the Life and Revenue of Your Virtual & Hybrid Meetings

Your organization is creating a lot of great content through your conferences and webinars. But once the event is over, how can you leverage this content to keep making money for your organization? Learn how to change your meeting mindset and strategy to tap into new revenue streams, capitalize on shifts in continuing education wants and requirements, reuse and repurpose your virtual event content to increase non-dues revenue, and monetize matchmaking and create paid engagement opportunities driven from event analytics. More info/register.

Host: Matrix Group

Presenters:

  • Teri Carden, founder of 100Reviews and ReviewMyAMS
  • Bryan Clark, Director of Strategic Partnerships of Matrix Group
  • Joanna Pineda, CEO & Chief Troublemaker of Matrix Group, the makers of the BeSpeake virtual meeting platform

Wed 8/25 at 2 p.m. – Reimagining Associations for a Post-Pandemic World, Part 1

From trends outside associations to new constituent habits and expectations to technology, we’ll look at what associations should do to chart a course forward and how they can incorporate an organizational agility and problem-solving mindset to overcome present and future challenges. More info/register (Note: their registration form doesn’t accept gmail addresses).

Host: Fonteva

Presenters:

  • Lowell Aplebaum, FASAE, CAE, CPF, CEO & Strategy Catalyst, Vista Cova
  • Mary Byers, CAE, CSP, Association Advisor and Author, Race for Relevance
  • Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First
  • Gayathri Kher, President, fusionSpan

Wed 8/25 at 2 p.m. – The One Stop, Government Relations Shop

What’s a resource-strapped government relations professional to do when faced with issues to monitor, stakeholders to manage, and advocates to rally on minimal funds? Learn tips and tricks for staying organized and working smarter, not harder, to achieve your goals, including how to stretch a tight budget, automate tasks to save time, and prioritize time and money for the win. More info/register.

Host: FiscalNote


Wed 8/25 at 2 p.m. – #RealTalk Dialogue Series: A Conversation with Young Professionals

We will examine age discrimination and the many roles young professionals hold in the meeting and events industry. Unlearn conscious biases and recognize the positive aspects of including young professionals in your employee sourcing strategy. Learn how to advantageously present yourself during the interviewing process. Find out how to create an inclusive environment for young professionals. Understand how MPI is empowering the MPI Young Professionals Advisory Council to build pillars in the community, especially assisting those transitioning from student to industry professional. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Marques Davison
  • Jessica Ballard, Professional in Residence Faculty Member, Utah Valley University, Woodbury School of Business
  • Zaman Ishaad, CED, CMP, DES, Enterprise Experience Strategist, NexTech AR Solutions
  • Cleo Battle, CDME, CTA, President & CEO, Louisville Tourism

Wed 8/25 at 4 p.m. – Mindful Networking with Monica Dillingham

Join a 45-minute, small group meetings with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions

Guest: Monica Dillingham, Chief Technology Officer of NACUBO


Wed 8/25 at 4 p.m. – We Read It So You Don’t Have To

You picked the book and we read it. Attend the final session of our summer series to get the main highlights and takeaways from Priya Parker’s, Art of Gathering. The best part? You don’t have to read a single page—we’ll share everything you need to know. More info/register.

Host: 360 Live Media


Wed 8/25 at 4 p.m. – The Insider’s Guide to Core Web Vitals

Google has announced a major algorithm change that could have a huge impact on your website’s visibility. Core Web Vitals are a set of specific factors that Google considers important to a website’s user experience. Learn how to locate your Core Web Vitals report inside Google’s Search Console, get a walk through the report so you understand exactly where you stand, and hear about three quick fixes to improve your results. More info/register.

Host: Gulo

Presenters: Zach Wilson, Managing Partner, and Jen Hanson, Director of Marketing, Gulo


Thu 8/26 from 9 a.m. to 4 p.m. – Community Thrive! Virtual Summit 2021

This gathering of thought leaders in the community and association space will give you the information and resources you need to make sound decisions about the future of online communities and engagement within your associations. Our speakers will help you strategize for longevity and relevance in a digital world. More info/register.

Host: Community By Association


Thu 8/26 at 11 a.m. – 3 Features to Look for in an Online Community Platform as an Association

Learn how advertising, networking opportunities and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Benjamin Muscolino, President & CEO, Breezio


Thu 8/26 at 11 a.m. – Meetings: Return to Relevance (and Revenue)

As we navigate an uneven recovery and still uncertain future, forward-thinking leaders are grappling with hard questions about their meetings, revenue and engagement and some are already pushing hard to innovate models that haven’t changed significantly in decades. Listen to the panelists discuss the current landscape, innovation, investment and what’s on the line for their groups. More info/register.

Host: CEO Update

Presenters:

  • Deborah Bowen, American College of Healthcare Executives
  • Gary Shapiro, Consumer Technology Association
  • Matthew Shay, National Retail Federation

Thu 8/26 at 2 p.m. – Content Curation 101: How to Elevate Your Brand and Connect with Your Audience

Many of us do not have the time or resources to generate multiple pieces of original content on a regular basis. At the same time, associations are still looked to as authority figures when it comes to disseminating leading information in their industries. This session will explore the importance of effective content curation and how to share content in an efficient and meaningful way. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, director of client success, rasa.io


Thu 8/26 at 3 p.m. – Strengthen Your Association’s Value Proposition

How can you fortify your association’s value proposition? Hear real-world examples of how other associations have improved by strengthening their value proposition. More info/register.

Host: Tecker International

Presenter: KiKi L’Italien, senior consultant, Tecker International


Fri 8/27 at 12 p.m. – Summer Wrap Up Party with Black In Events Network

As we get ready to head back into a busy and hectic fall, let’s take a minute to enjoy the last lazy days of summer with our growing community. Reunite or meet with new peers and discover new possibilities as we close summer 2021. More info/register.

Hosts: Black in Events Network and twine


Fri 8/27 at 12 p.m. – Finding Wellness and Balance: Life After Lockdown

In this highly interactive session that guarantees to get participants out of their chairs and moving with yoga, desk exercises, and mindfulness practice, learn how we can put ourselves and our health first to create a more resilient and revitalized life after lockdown. Participants will leave the session with self-care tips and resources that they can easily integrate into conferences, workdays, and everyday lives. 1 CMP credit. More info/register.

Host: MPI

Presenter: Dr. Kim Bercovitz, Ph.D., Founder, X bytes and Byte-Size Wellness Academy


Fri 8/27 at 4 p.m. – Advancing Ethical Understandings in Diverse Teams

What happens when you get a group of people together who have different perspectives, values and morals? It sounds like the beginning of a joke, but figuring it out is essential to the success of your organization. Learn how to manage an organization or team successfully while honoring those differences and advancing ethical understandings. More info/register (must join before registering).

Host: Fridays@4

Presenter: Peggy McElgunn, president and CEO of Global Professional Services, PC, and Proven Quality Practices


Tue 8/31 at 1 p.m. – Crafting the Event Experience: A Virtual Design Workshop

Your event invitation and website are the first touchpoints of any event experience. They set the tone, trigger action, and build expectations and excitement of what’s to come, hence, mastering these two components is critical for the success of your event. Join us for a live and interactive workshop led by master event experience crafter, Ryan Costello, where he will walk you through how to leverage invitations and websites to craft an event experience from the start. He’ll be highlighting helpful tools available, places to gather design inspiration, and show you how it all comes together. CMP credit. More info/register.

Host: Event Farm

Presenter: Ryan Costello, co-founder, Event Farm, and chief strategy officer, MemberSuite


Tue 8/31 at 1 p.m. – Be a Participant of the World’s Largest Non-Dues Revenue Resource

Ideation sessions are designed to produce real solutions to real-world challenges. The challenge? Associations need more ideas for generating more non-dues revenue. To answer that problem, we’re hosting a 2-hour interactive experience—a virtual event where association professionals can generate new non-dues revenue ideas together. This is an investment of your time and energy, but everyone will walk away with A HUGE document of new ideas. More info/register.

Host: Non-Dues-A-Palooza / 100 Reviews


Wed 9/1 at 4 p.m. – AWTC Salon: Shine Theory

Shine Theory is a concept from the book Big Friendship: How We Keep Each Other Close, by Aminatou Sow and Ann Friedman. The authors describe this concept as a practice of mutual investment in each other, in helping someone be their best self—and relying on their help in return. In AWTC, we focus on helping other women succeed, through knowledge, recognition, and community. This sharing of knowledge and resources aligns well with Shine Theory. So what might this mean in practice? More info/register.

Host: Association Women Technology Champions (AWTC)


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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