Associations & Nonprofits


Inspiration: Monument Valley, AZ by Jeff Few

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11.


Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation

The EU-US Privacy Shield Framework and the General Data Protection Regulation (GDPR) will have a significant impact on associations operating in both the US and Europe. This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. More info/register.

Hosts: MCI and GlobalLaw

Presenters:

  • Karin McGinnis, Attorney, Moore & Van Allen, PLLC
  • Susanne Klein LL.M., Lawyer, GÖHMANNRechtsanwälte, Germany
  • Benno Barnitzke, Lawyer, GÖHMANN Rechtsanwälte, Germany

*all times are Eastern Daylight Saving Time


Tue 7/12 at 12 p.m. – Focus On: Referral Marketing

HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. More info/register.

Host: HighRoad Solution

Presenter: Jerry Rackley, Chief Analyst, Demand Metric


Tue 7/12 at 12 p.m. – Webinar Surveys: How to Get Useful Feedback from Your Audience

A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback. More info/register.

Host: Idealware

Presenter: Lindsay Bealko, Expert Trainer, Idealware


Tue 7/12 at 1 p.m. – Driving Interest for Education in Real-Time

Learn how to use trending events and the SPIKE method to drive interest in your educational programs. Find out how to forecast negative issues so you can mitigate, manage, or minimize them in advance. Discover how to scoop the news media and become the go-to source. More info/register.

Host: CommPartners

Presenter: Adele Cehrs, CEO/founder, Epic PR Group 


Tue 7/12 at 2 p.m. – Association Chat on Blab

Every week, KiKi L’Italien, founder of Amplified Growth, hosts Association Chat on the Blab platform. Participate live or view the recording.


Tue 7/12 at 2 p.m. – The Ultimate Guide to Event Interest

This webinar title makes no sense. It’s really about High Speed Internet Access/HSIA, a critical topic. If you’d like to know how much bandwidth you use, how it’s being used, whether you’re receiving what you contracted for, and/or what level of service you require, this is the webinar for you. 1 hour CMP. More info/register.

Host: PCMA

Presenter: Matt Harvey, PSAV’s Client Network Services


Tue 7/12 at 3:30 p.m. – Unified Learning Design Studio: Creating Your Online Program Using Limited Resources

If your organization has limited funding or limited staff, you won’t want to miss this webinar. Learn how to create a high value eLearning program for your members when you have limited resources? More info/register.

Host: iCohere

Presenter: Dr. Amanda Batson, ADB Partners


 

Wed 7/13 from 11:30 a.m. to 1 p.m. – DC Lunch & Learn (Washington, DC)

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. More info/register.

Host: Informz


Wed 7/13 at 1 p.m. – Credit where Credit’s Due: How Credly is Helping Build a Digital Credential Economy

In the emerging marketplace for talent and skills, digital credentials will emerge as the currency of choice. Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. More info/register.

Hosts: Connecting Credentials and Credly

Presenter: Jonathan Finkelstein, founder and CEO, Credly


 

Thu 7/14 at 11 a.m. – How to Design Future-Friendly Content

Learn how to design content that is easier to find, understand, and share—everywhere and how to integrate content strategy into a cross-functional design process. This process works especially well for people experienced with large, subject-based content inventories and has been used successfully by professional associations, media companies, and government agencies. More info/register.

Host: Gather Content

Presenters:

  • Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen
  • Mike Atherton, Content strategist, Facebook

Thu 7/14 at 1 p.m. – eLearning Design: Designing for Learner Engagement

Get a peek into what it takes to engage a learner brain and what we can do to create an optimal learning environment online. Discover what triggers learner engagement (based upon neurobiological underpinnings of attention), review brain sticky qualities we can employ in digital course design, and explore five key engagement strategies. 0.5 CAE credit. More info/register.

Host: iCohere

Presenter: Tracy King, chief learning strategist and founder, InspirEd


Thu 7/14 at 1 p.m. – The Key to Revamp Your Meeting: Start with a Good Hard Look

Learn about an elegantly simple tool to help you look at your meetings, and the destinations where they occur, with a whole new set of eyes. Improve your “visual intelligence” by learning to look with the Six Looking Glasses method, developing a list of specific observational objectives, looking “Short and Slow” and “Long and Fast,” and using looking routines and designing looking excursions. 0.5 hour CMP. More info/register.

Host: empowerMINT

Presenter: Jim Gilmore, co-founder, Strategic Horizons LLP


Thu 7/14 at 2 p.m. – Going Beyond Basic Webinars

Find out how to take your webinar out of basic boring mode. Hear tips for creating high quality content that attracts visitors, facilitation techniques that engage and move the audience to action, and new ideas for generating revenue. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, iCohere’s Executive Vice President


Thu 7/14 from 3 to 5 p.m. – Leveraging LinkedIn to Grow Your Reputation, Visibility, and Impact (Loudoun County Idea Swap, Sterling VA)

Take home key actionable insights on defining your reputation and leveraging LinkedIn to build your visibility and impact. Gain clarity on how you want to show up on LinkedIn and understand how to increase engagement and achieve your business goals with your key audiences. More info/register. 

Host: ASAE Greater Washington / National Capital Community

Presenter: Jen Dalton, Founder, BrandMirror

Location: American Medical Student Association, Sterling, VA


Fri 7/15 at 12 p.m. – Ask CIC: Answers to Your Burning CMP Questions

This webinar will provide general information on CMP test requirements, and then review the resources MPI members have available to them that can help you accumulate and track your clock hours. 1 hour CMP. More info/register.

Host: MPI

Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs


Fri 7/15 at 2 p.m. – Help Association Members Accept and Embrace Online Events

Are your members resistant to online events like webinars, courses, and conferences? Learn how to ease members into the virtual setting, get them engaged, and move them from grumblers to advocates. Hear tips for pre-event engagement and what messaging to use to demonstrate their personal ROI. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, iCohere’s Executive Vice President


Fri 7/15 at 3 p.m. – Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More info/register.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons licensed photo by Jeff Few>

Find time and a good place to read this weekend

Thanks to Independence Day, most of us have a four-day work week after the 4th. But I bet many of you will try to cram five days of work into four days. It’s not the ideal time to attend a webinar which explains why no one in the association community, as far as I could tell, scheduled one for this week.

Are you still jonesing for a learning fix? Well, you came to the right person. Here are a few of my favorite association learning spots.

Websites

Associations Now: ASAE’s Associations Now Daily News shows up in my inbox every weekday morning to remind me to check this granddaddy of association media sites. The Editors’ Blogs are always worth reading as are the daily Buzz articles.

The DelCor Connection: If you want to receive regular advice about technology strategy and management from the DelCor consultants, subscribe to this blog. They’ll tell you what you need to know to ensure your technology, processes, and people work together to help your association achieve its goals.

Association Success: This new kid on the block is a collaborative effort from AMS provider Aptify, online community provider Rasa.io, and other partners. They’ve got an online community in addition to the articles on the website—you might recognize a few of the regular contributors.

Newsletters

Sticky Conference: Each edition of this monthly newsletter from conference and trade show consultants, Velvet Chainsaw, is devoted to one challenge or issue. In June, the mix of articles from Velvet Chainsaw’s consultants and other writers focused on attendee data.

Leading Learning: This newsletter from Jeff Cobb and Celisa Steele at Tagoras, an educational consulting firm, provides a curated selection of resources for continuing education and professional development professionals. Their picks are always good reads even if you aren’t in the education business, after all, we’re all lifelong learners.

Association Marketing and More: Marketing consultant Scott Oser reads lots of articles so you don’t have to. Every other week he sends out his selections, a few articles in each of the areas his newsletter covers: marketing, membership, and sales.

Podcasts

I’ve been a podcast junkie for several years now so I’m happy to see more people in the association community venturing into the audio world.

Leading Learning: Yes, Tagoras again! Celisa and Jeff’s podcast is all about next practices in learning. Don’t miss their excellent insight and interviews packed into 30 minutes.

Driving Participation: Another great podcast for our community is hosted by Beth Brodovsky, founder of Iris Creative, a strategic membership communications firm. She and her guests discuss marketing, communications, volunteer management, and other approaches to “driving participation”—“what’s working to get people to show up, stick around and give back.”

If you have favorite blogs, newsletters, podcasts, or webcasts, please let me know in the comments so I can check them out. I’ll feature more of my favorites in a future post.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons licensed photo by Mehal Shah>

inspiration: summer trees

I’ve been thinking about morning habits, again. Last spring, after reading The Miracle Morning by Hal Elrod, I developed morning habits like exercise, meditation, reading, and gratitude journaling that stuck with me for quite a while. Et voilà, my productivity increased. But after a while, I lost my mojo and the habits faded.

I picked these habits back up recently and, of course, my energy and productivity increased again. Duh. However, if I make the mistake of looking at my emails or Twitter before their scheduled time, I’m doomed. One good read leads to another. I think to myself, “I’ll exercise later” and later, “Why don’t I take a rest day.” And, what do you know—my productivity that day goes down the tubes. Haven’t I learned this lesson hundreds of times already? Back in the saddle tomorrow.

Enough of my kvetching, here’s the list of webinars and other events for the association community for the week of June 27.


Mon 6/27 at 1 p.m.* – Road to Innovation: Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Stop focusing on features and take a look under the hood. Learn how to evaluate an Association Management Software based on 3 important, often overlooked criteria, avoid hidden costs you may not see on the surface, and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: Nimble AMS

*all times are Eastern Daylight Saving Time


Tue 6/28 at 11 a.m. – How Much Does an AMS Really Cost?

“As an industry, we’ve been secretive about what goes into AMS pricing. It’s time to change that.” Learn what goes into AMS pricing, how to control the costs of a new AMS, and what questions you should be asking technology vendors to ensure the right fit. More info/register.

Host: Aptify

Presenters: Johanna Kasper and Eric McDonald, Engagement Managers, Aptify


Tue 6/28 at 12 p.m. – Podcasting Demystified (Columbia, MD)

Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. If you need to explain a product or membership benefit in greater detail or if you want to share in-depth thinking from your association (and its members), podcasts are an easy way to share a complex message while providing content to share on social. More info/register.

Host: ASAE Greater Washington/National Capital Community

Presenters: Jeff Davis and Charlie Birney, co-hosts and co-founders of Podcast Village


Tue 6/28 at 12:30 p.m. – Peter Diamandis: The Future is Better Than You Think

Peter Diamandis, co-author of ‘Abundance’, says humanity has hit a point of unprecedented change because of cutting-edge technologies. As the founder of X-Prize Foundation, he’s not just writing about these technologies, he’s making them happen. During this 25-minute Q&A, he’ll give a glimpse into this future. Tweet your questions for Peter to @assn_success or email them to info@associationsuccess.org. More info/register.

Host: Association Success


Tue 6/28 at 1 p.m. – Managing eLearning: Strategies for Impossible, Never Done Before Projects
In the fifth installment of the Managing eLearning: Thought Leaders Series, Lou Russell will walk us through the strategies for impossible projects. Lou is the author of IT Leadership Alchemy, The Accelerated Learning Fieldbook, Project Management for Trainers, and 10 Steps to Successful Project Management. More info/register.

Host: Web Courseworks

Presenter: Lou Russell, CEO/Queen of RMA


Tue 6/28 at 1 p.m. – What to Know Before You Go: How to Navigate ASAE Annual as a Young Professional

ASAE Annual offers a large number of sessions and events that may be challenging for any new attendee to navigate. In this Virtual Luncheon, three young professionals will provide tips and strategies for a successful first ASAE Annual, including how to develop networking relationships, navigate conference events and sessions, and maximize building on new knowledge and conference takeaways. More info/register.

Host: ASAE Young Professionals Committee


Tue 6/28 at 2 p.m. – Embracing the Board’s Duty of Foresight

What does it take to access, anticipate, and adapt your association to the future through the work of foresight? Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation during the weekly Association Chat on the Blab platform, hosted by KiKi L’Italien, founder of Amplified Growth. Participate live or view the recording.


Wed 6/29 at 12 p.m. – Bringing the Best to the Board Room (Washington, D.C.)

A new ASAE group, Innovation in Practice, will provide a forum for senior executives and staff to discuss how to develop innovative approaches and effective solutions to business challenges facing associations. More info/register. Location: Washington, D.C.

Host: ASAE Innovation in Practice

Facilitator: Kerry Stackpole, CEO, ‎Neoterica Partners


Thu 6/30 at 1 p.m. – Coherent, Compelling Education Product Strategy

Tagoras research has shown repeatedly that most organizations do not have a strategy for their education business. In this session, we discuss the fundamentals of developing a coherent, compelling strategy that you can put into action at your organization. 1 CAE credit. More info/register.

Host: YourMembership Learning (formerly Digital Ignite)

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 6/30 at 1 p.m. – LMS Implementation: What Every Buyer MUST Know

The implementation process is vital to the success of any new learning platform. Yet, in today’s complex LMS marketplace, the cost of professional services to implement an LMS varies dramatically–from no extra charge to as much as $75,000 or more. This webinar is designed to help demystify today’s dramatic cost differences, and help training professionals understand which factors matter most in choosing the best level of service for their organization. More info/register.

Host: eLogic Learning

Presenter: John Leh, CEO and lead analyst, Talented Learning, LLC


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Inspiration: Burr Trail, Capital Reef NP

If you host webinars for the association community, here’s a webinar especially for you:

Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine

This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. More info/register.

And now, the list of webinars and other events for the association community for the week of June 20. If you’d like me to list your future webinar, please send me the information before Thursday for inclusion in the following week’s list. No product-centric webinars, sorry.


Tue 6/21 at 12 p.m.* – How Meeting Planners Can Change the World

People will always need to meet face to face, but the way meetings are conducted is rapidly changing. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Learn the importance of proving your worth and the value of your work, discover simple ways to plan more sustainable meetings, and understand the connection between meeting design and attendee behavior. More info/register.

Host: MPI and the Greater Fort Lauderdale Convention and Visitors Bureau

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International

*all times are Eastern Daylight Saving Time


Tue 6/21 at 12:30 p.m. – Investigating Employee Misconduct in the Nonprofit Workplace

Knowing when and how to investigate suspected employee misconduct is essential to minimizing your nonprofit’s risk of legal liability and promoting a productive and collegial workplace. When undertaking employee investigations, nonprofit employers need to understand what the law requires, permits, and prohibits, but they also need to understand best practices in this area. Failure to do so can be very dangerous for employers and cause them to miss out on important opportunities. More info/register.

Host: Venable LLP

Presenters:

  • Douglas B. Mishkin, Esq., Partner, Labor and Employment Practice, Venable LLP
  • Alyssa T. Senzel,, Deputy General Counsel and Compliance Officer, Blackboard
  • Jeffrey S. Tenenbaum (moderator), Esq., Partner and Chair of the Nonprofit Organizations Practice, Venable LLP

Tue 6/21 at 1 p.m. – Online Fundraising: Amplify Your Digital Asks

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. 1 CFRE credit. More info/register.

Host: Abila


Tue 6/21 at 2 p.m. – Branding from the Trenches (Association Chat on Blab)

This week, Beth Brodovsky, founder of Iris Creative and the Driving Participation podcast, joins Association Chat host KiKi L’Italien, founder of Amplified Growth, to discuss “branding from the trenches.” Check the Association Chat Facebook group for more information. Participate live or view the recording.


Tue 6/21 at 3 p.m. – DC SAFE (Small Association Forum for Executives)

This monthly discussion group is a complimentary peer roundtable limited to association executives with 9 or fewer employees. More info/register.

Host: ASAE Small Staff Association Committee

Facilitator: Shira Harrington, Founder & President of Purposeful Hire, Inc.


Wed 6/22 at 12 p.m. – 10 PR Tactics to Make Your Events Stand Out from the Crowd
Learn about innovative tactics that can earn attention, spark interest, and inspire journalists from national papers and top bloggers to cover your events. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. More info/register.

Hosts: Event MB and Bizzabo

Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce


Wed 6/22 at 12 p.m. – Sample Swap for Newsletter Templates

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. More info/register.

Host: Informz


Wed 6/22 at 2 p.m. – Key Findings from the 2016 Association Email Marketing Benchmark Report

Hear about the latest industry trends in email marketing and marketing automation, key findings from emails sent by associations over the last twelve months, and the role of intelligent targeting and its impact on subscriber engagement. More info/register.

Host: Informz

Presenters: Vivian Swertinski and Chris Scavo, Digital Marketing Strategists at Informz


Wed 6/22 at 2 p.m. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership 

Today’s new crop of Millennial members are looking for more information for free or “freemium” member benefits and demanding that older organizations be up-to-date on all technological offerings. Learn what your association can do to meet these demands while still generating revenue. More info/register.

Host: Altai Systems


Wed 6/22 at 2 p.m. – From Volunteers to Super-Volunteers at Events

Learn how to identify your volunteer program’s strengths, weaknesses and alarming pitfalls in five easy steps that cover volunteer training, job descriptions, evaluation, risk controls, and volunteer management technology. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Florence May, President & Managing Member, The Registration System (TRS)


Wed 6/22 at 2 p.m. – Measuring and Evaluating Your State Legislative Advocacy Program after Sine Die

Learn how your association can assess the final results of your state legislative program priorities upon session adjournment. A panel of experts will discuss how to identify metrics that can be used to improve the performance and results of state advocacy/government relations programs. They will examine how particular advocacy strategies and the metrics used to evaluate them can improve and advance a state legislative program. More info/register.

Host: State Relations Subcommittee of ASAE’s Government Relations Section Council

Presenters:

  • Brian Pallasch, Managing Director, Government Relations, American Society of Civil Engineers
  • Randy Dwyer, Director, Grassroots Program Development, American Farm Bureau
  • Justin Thames, Director of Governmental Affairs, Florida Institute of Certified Public Accountants
  • Scott Morris (Moderator), Director of State and Local Affairs, Building Owners & Manager Association International

Wed 6/22 at 2 p.m. – Master the Art of Menus and F&B Spending

Learn clever ways to bring cost savings to your food and beverage programs while simultaneously increasing the quality and presentation. Add superfoods to your menus that accommodate dietary restrictions, fulfill attendees’ organic/farm to table/gluten free. Learn what is hot, what is tried and true, and what is next in the world of food and beverage. More info/register (not sure if this is for members only, let me know if you find out).

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, Strategic Meetings & Events


Thu 6/23 at 1 p.m. – Active Shooter

This modified version of United Security’s active shooter training module is designed to provide a clear understanding of the best practices used in preparing for and responding to an active shooter incident. Topics covered include: identifying behavioral indicators of an active shooter, the common characteristics of these incidents, preparedness and target hardening tactics, and response techniques that will keep people safe. More info/register (not sure if this is for members only, let me know if you find out).

Host: IAEE

Presenter: United Security


Thu 6/23 at 1 p.m. – Knowledge with a Purpose: How to Leverage AMS/LMS Integration to Create the Optimum Stakeholder Experience

Develop an understanding of the strategic purposes and roles of various types of learning content and how to maximize their value. Gain insight into the benefits that AMS-LMS integration can deliver that go beyond Single Sign On. Walk away with recommendations on best practices for conceiving and implementing your LMS. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Rich Finstein, CEO and Founder of CommPartners


Thu 6/23 at 2 p.m. – The Value of Bullshit-Free Writing

No matter your community role, you need a different perspective when you’re writing for people staring at a screen all day (and nowadays, that’s pretty much everything we write). Your readers have computer and phone screens that are noisy, distracting places. Concentration is difficult, but bullshit-free writing can solve the attention deficit. Learn tips for writing community posts, emails, blogs and anything else in a way that truly stands out. 1 CAE credit. More info/register. <Love his blog — already registered!>

Host: Higher Logic

Presenter: Josh Bernoff, Chief Troublemaker, WOBS


Thu 6/23 at 2:30 p.m. – Online Discussion of DOL Overtime Rule

To help association professionals better understand the changes to the Department of Labor’s final overtime rule, ASAE will host a special Power of A Facebook Live and Periscope session. More info/register.

Host: ASAE

Presenters:

  • Julia Judish, employment lawyer, Pillsbury Winthrop Shaw Pittman LLP
  • Bob Skelton, CAE, chief administrative officer, ASAE

Thu 6/23 at 3 p.m. – Outsourcing Content Management: A 360 Degree View

This webinar will provide a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association. Learn the questions you should ask to determine if outsourcing is right for your association; staffing and other pain points for small, medium and large associations from the 2015 Association Communications Benchmarking Study; what to expect (and not to expect) from an outsource partner vs. an internal hire; and what your expected ROI should look like. More info/register.

Host: Naylor Solutions

Presenters:

  • Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions
  • Liz Richards, Chief Executive Officer, Material Handling Equipment Distributors Association

Thu 6/23 at 6 p.m. – Harness the Power of Content Marketing

Learn the most effective content marketing tactics for small businesses—basic principles should also be applicable to associations. This webinar will cover: what makes content marketing so effective, top content marketing trends in 2016, interactive exercises to practice content marketing, how to create a basic content marketing plan, and free online tools to help you get started. More info/register.

Host:  Infusionsoft

Presenter: Carey Ballard, Director of Content Marketing at Infusionsoft


Fri 6/24 at 9 a.m. – AENC Meeting Planners Round Table

What’s keeping you up at night: contracts, speakers, AV, budgets, sponsors, onsite execution, exhibits, and more? Bring your current “hot button” issue for discussion. Share a problem and help others with solutions that worked for you. Continental breakfast at 8:30 a.m. 1.5 hours CAE and CMP credit. More info/register.

Facilitator: Jennifer Beam Johnson, CMP, The Johnson Meetings Group

Location: DoubleTree by Hilton Raleigh-Durham Airport at Research Triangle Park, 4810 Page Creek Lane, Durham, NC


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Old Maverick Road, Big Bend NP

Here’s the list of webinars and other professional development events for the week of June 13. If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. No demos, sorry.


Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager

Get a better understanding of your website audience and what they do on your site by leveraging two Google tools. Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. More information/registration.

Host: Gravitate Solutions

Presenters:

  • Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association
  • Jerry Sparkman, IT Director, National Association of Tax Professionals
  • David Schlum, Director of IT, Gravitate Solutions

*all times are Eastern Daylight Saving Time


Tue 6/14 at 2 p.m. – Building Your Association’s Capacity for Foresight (Association Chat on Blab)

What does it take to access, anticipate, and adapt your association to the future through the work of foresight? Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth


Tue 6/14 at 3:30 p.m. –e Learning Program Business Models, What Works? (Unified Learning Design Studio)

Unified Learning Design Studio is a 10-part webinar series focused on designing a robust eLearning program. Register any time between now and November 7 and gain access to all recordings and material. June’s session will cover eLearning Program Business Models and crafting a one-page business case. 1 CAE credit. More information/registration.

Host: iCohere

Presenter: Dr. Amanda Batson, ADB Partners


Wed 6/15 at 12 p.m. – Synopsis, Illusion & Fiction: How Our Brains Make Decisions

Learn how to make better business decisions by becoming aware of the biases that influence your reasoning skills. This webinar will share the findings of Nobel prize-winning author Daniel Kahneman, who described two systems of thinking—intuitive/automatic and logical/deliberate. Learn how to identify which thinking pattern you normally use, how to apply a two-system approach to the way you think about the future, how thinking patterns play out in the board room, and how to avoid the common pitfalls of those patterns. 1 CAE credit. More information/registration.

Host: YourMembership

Presenter:  Shelly Alcorn, CAE, principal, Alcorn Associates Management Consulting


Wed 6/15 at 2 p.m. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable)

Hear the results of a chapter benchmarking study including standard practices for chapter membership, programming, requirements and metrics, chapter program changes in the works, and trends in chapter performance. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. 1 CAE credit. More information/registration.

Host: ASAE Component Relations Section Council

Presenters: Peggy M. Hoffman, CAE and Peter Houstle of Mariner Management


Thu 6/16 at 1 p.m. – Grow Sponsorships, Attendance and Revenue for your Virtual Conference

Hosting a virtual or hybrid event makes it possible for more people to attend, but it doesn’t mean they will. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Learn which sponsor benefits to highlight, new ways to tie sponsors to event marketing, and where to promote your sponsors in a virtual/hybrid event. More information/registration.

Host: iCohere

Presenters:

  • Jo Lynn Deal, President, myMarketing Cafe
  • Lance A. Simon, CVEP, Executive Vice President, iCohere

Thu 6/16 at 2 p.m. – It’s Time to Refresh Reserve and Investment Policies (FBO Virtual Huddle)

A lot has changed since the 2008 recession, but most associations have reserve and investment policies that were written before then. Find out what association- and market-related changes have occurred since 2008, when and how to review policies, and the elements of good reserve and investment policies. 0.5 CAE credit. More information/registration.

Host: ASAE

Presenters:

  • Cynthia L. Keith, CFA, Executive Director-Investments, Senior Portfolio Manager, Omega Group
  • Sarah McConnell (moderator), Principal, Johnson Lambert LLP

Thu 6/16 at 4 p.m. – Dropbox and Other Alternatives to SharePoint

Because SharePoint is a large undertaking that takes stakeholder commitment and time, other more cost- and time-effective solutions may fit better into your culture. Learn about cloud-based storage systems such as Dropbox, Box, and Google Drive, how to frame the choice for your organization and what you and your users can expect with each of these systems. More information/registration.

Host: Community IT

Presenters: Steve Longenecker and Johanny Torrico, Community IT


Fri 6/17 at 1 p.m. – The ‘Secret Sauce’ for Building a Successful Online Community

Steal secrets from two successful association online communities and the iCohere Academy. Everyone who registers also receives a copy of “A Guide to Creating Successful Online Communities.” More information/registration.

Host/presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere


Fri 6/17 at 2 p.m. – Multi-Media Solutions for More Effective eLearning Programs

Learn how multimedia enhances and supports the eLearning process. We look at a variety of multimedia options including videos, presentations, live streams, screen sharing, interactive quizzes, live chats and more. More information/registration.

Host/presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere


Fri 6/17 at 3 p.m. – Measuring: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More information/registration.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Somewhere off the Burr Trail in Capital Reef NP

I’m not going to name names, but I saw a company promote a webinar on Twitter just two days before holding it—that was the first time they mentioned it on Twitter. I went to their site to see where they promoted upcoming events, like webinars. Nowhere. Not on their Resources page, not on their home page. What the heck? I’m guessing they announced it to their email list but wouldn’t you want to get more leads by sharing it more widely?

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. Association or company, in this case the same rules apply. She shares ten tactics to promote your webinar, including #3: “Add a blurb or graphic onto the home page and additional main pages of your association’s website.”

Here’s my list of webinars and other professional development events for the week of June 6. If I missed your webinar, it’s because, ahem, I didn’t learn about in time. Please send me (by Twitter or email) the link to information about your webinar before Thursday, and I’ll be happy to include it in the following week’s list—as long as it’s not a product-centric webinar, sorry, I try not to list those.


Tue 6/7 at 12 p.m. – Event Design: A Step-by-Step Guide to Using #EventCanvas

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. You’ll find out how to facilitate your team through the process, articulate the way your events create value strategically, or just approach events in a different way. Also, learn what it takes to become a Certified Event Designer and obtain your certification. More information/registration.

Host: Meeting Planners International

Presenter: Ruud Janssen, CMM, DES, founder of TNOC and co-founder of Event Model Generation


*all times are Eastern Daylight Saving Time

Tue 6/7 at 1 p.m. – MGI’s 2016 Membership Marketing Benchmarking Report

Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. 1 CAE credit. More information/registration.

Host: Marketing General Incorporated

Presenters:

  • Erik Schonher, Vice President, Marketing General Incorporated
  • Adina Wasserman, PhD, Director of Research, Marketing General Incorporated

Tue 6/7 at 2 p.m. – Metrics Mania for Conference Improvement: Vanity or Actionable Metrics

Are you guilty of touting feel-good conference vanity metrics? Yep, we’ve all said things like: “Our attendance is up 30% from last year. We sold out our exhibit space. Or we have 45% first-time attendees.” We repeatedly confuse our conference activity for healthy vital signs. We let our emotions fool us with these faux-positive vanity metrics. Instead, we need to uncover actionable metrics that help us make strategic decisions. Join us as we discover how to shatterproof our conferences and measure what matters. More information/registration.

Host: Velvet Chainsaw Consulting

Presenter: Jeff Hurt, EVP, Education and Engagement, Velvet Chainsaw


Tue 6/7 at 2 p.m. – Online Community Nuances for International Associations (Association Chat on Blab)

Join the association community and guest Michael Wilson, CEO of Small World Labs, to talk about online community nuances for international associations. Participate live or view the recording. More information.

Host: KiKi L’Italien, Amplified Growth


Wed 6/8 at 2 p.m. – The Secret to Better Performance Management

For years, both managers and employees have dreaded the annual performance review, and some large organizations have recently ditched them in a high-profile way. Learn how to create a system for making sure top performers get rewarded, people are growing and developing, and performance is getting better over time. More information/registration.

Host: QuestionPro

Presenters: Jamie Notter and Charlie Judy, co-founders, WorkXO


Thu 6/9 from 8:30 a.m. to 12 p.m. – Association Management 101 (North Carolina)

If you’re in North Carolina, here’s an opportunity to deepen your knowledge of association management and feel recharged about your profession, all at a price your budget can afford. Learn the fundamental principles and practices of association management, including:

  • How and why association operations differ from for-profit and other types of nonprofit organizations
  • Financial and legal issues, such as reducing risk and liability
  • Working with boards, committees, and volunteers
  • Strategy and governance

3 CAE credits. More information/registration.

Host: AENC

Presenter: Bob Harris, CAE, The Nonprofit Center

Location: Raleigh, NC


Thu 6/9 from 1 to 4:30 p.m. – Moving from Relevance to Revolution: Leading Association Change with Strategic Solutions (North Carolina)

In recent years, we’ve been racing toward relevance, but relevance isn’t going to cut it in these challenging times. Your association must aim higher if you want to survive and thrive amidst economic, generational, and technological change. Learn how to identify strategies and realistic planning tactics to create the revolution needed to sustain your association. Find out about the latest tools used by “disruptive organizations” to evaluate opportunities quickly and make changes that will help your association thrive. 3 CAE credits. More information/registration.

Host: AENC

Presenters: Wendy Scott, CAE and Bob Reed, ReedScott

Location: Raleigh, NC


Fri 6/10 from 9 to 10:30 a.m. – Marketing Challenges and Successes (AENC Affiliate Roundtable)

Join AENC affiliate members to discuss:

  • How are you marketing your company and/or yourself?
  • What marketing tactics work for you, what haven’t worked, what do you enjoy doing, what do you hate?
  • Which companies market in a way you’d like to emulate? What are they doing?
  • Are you using LinkedIn, Facebook, Instagram, or Twitter in marketing? Why or why not? Are you getting any new leads or increased brand awareness?

More information/registration.

Host: AENC

Facilitator: me!

Location: Paragon Bank, 3535 Glenwood Ave., Raleigh, NC


Fri 6/10 at 3 p.m. – Best Practices: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More information/registration.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

inspiration: ocotillo sky, Big Bend NP

The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest.

If you host webinars (or plan to), check out this three-part series by Mike Agron, co-founder of WebAttract:

Now, on with the show…


Tue 5/31 at 1 p.m.* – Beyond Multiple Choice Questions

In the fourth installment of the Managing eLearning: Thought Leaders Series, Clark Aldrich, one of the top educational simulation designers in the world, will discuss what lies beyond multiple choice questions in the eLearning environment. Info/register.

Host: Web Courseworks

Presenter: Clark Aldrich, founder and Managing Partner, Clark Aldrich Designs

*all times are Eastern Daylight Saving Time


Tue 5/31 at 2 p.m. – Association Chat on Blab

Every week, the association community gathers for Association Chat (aka #assnchat) on Blab, a video streaming platform with live chat on the side. Check out the Association Chat Facebook group for news about the topic and any guest hosts.

Host: KiKi L’Italien, Amplified Growth


Wed 6/1 at 12 p.m. – Tips & Tricks for Curating Content: Doing More with Less

Wouldn’t you like to provide industry news to members without having to write it from scratch? Learn pragmatic tips and tricks for collecting, sorting, repurposing, and distributing curated content. 1 CAE credit. Info/register.

Host: ASAE Business Services

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution


Wed 6/1 at 2 p.m. – Six Simple Ways to Use Technology to Improve Your Event

Learn about best practices to use when selecting and applying new technologies to your event, and examples of important (and easy-to-use) tools such as planning and content management, analytics, and website management. Info/register.

Host: BizBash Media

Presenter: Allison Magyar, CEO and founder, Hubb & Dynamic Events


Thu 6/2 from 9 to 10:30 a.m. – AENC Membership Roundtable (North Carolina)

Share and take home tips and tactics for membership success. 1.5 CAE credits. Info/register.

Location: FirstPoint Management Resources, 1500 Sunday Drive, Suite #102, Raleigh, NC


Thu 6/2 at 12 p.m. – Six Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Join us as we discuss the role infographics play in a healthy communications mix. Info/register.

Host: Idealware

Presenter: Chris Tuttle, Trainer, Idealware


Thu 6/2 at 1 p.m. – Demystifying Millennial Donors
Millennials engage with nonprofits differently than any other generation, and with 80 million Millennials in the U.S., it’s a generation nonprofits can’t afford to ignore. Learn their giving habits and interests, optimal engagement paths, and ideal ways to thank them. Info/register.

Host: Abila

Presenters: Brandy Keller and Rich Dietz, Abila


Thu 6/2 at 1:30 p.m. – Grow Your Business Through Better Email Habits

Ever feel as if you spend you spend your entire day on email? Hear about the top data- and research-backed email productivity tips for marketers and entrepreneurs to give you the resources to spend less time on email and more time growing your business. Info/register.

Host: Moz

Presenter: Chris Cichon, Marketing, Boomerang


Fri 6/3 at 3 p.m. – Overview: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. Info/register.

Host: HighRoad Solution


North Carolina: save the date – Thu 6/9

  • Association Management 101 in the morning, and/or
  • Moving from Relevance to Revolution: Leading Association Change Through Strategic Solutions in the afternoon

3 CAE credits each. Info/register. Location: Raleigh, NC.


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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