Associations & Nonprofits


professional development for association staff

Look out associations, now that LinkedIn is owned by Microsoft, you can expect it to become a professional development and networking behemoth. This week it launched a new service that identifies potential mentors and people who might be looking for mentorship in a specific location, and then helps them connect. Hmm, sounds like a souped-up association mentoring program.

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. WBT Systems explains why and how associations can design online learning programs that will appeal to young professionals and their employers.

45 million voice-assisted devices are now in use in the U.S. and that number will rise to 67 million by 2019. Here’s what you need to know about Voice AI, “the next frontier of brand marketing.” And that means association marketing too.

Switch by Chip and Dan Heath, is one of those books I’ve always meant to read but never have. Now I’m getting the gist of it from Mike Guerreri, CAE, of DelCor Technology Solutions. He explains how to use the Switch framework when planning for change management.

The first event on my list this week is a happy hour at ASAE Annual for CRPs—component relations professionals—hosted by my friends at Billhighway and Mariner Management. But there’s more fun to be had in Toronto—just check out this list of #asae17 events collected by KiKi L’Italien. She does this every year, such a doll.

The list of this week’s free webinars and other learning events is shorter than usual, probably because of Annual. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Sun 8/13 at 5 p.m. – Chapters Only Happy Hour at ASAE Annual (Toronto, ON)

It’s free and we’ll have an open bar tab! Now that we have your attention… Got chapters? We know chapters add a whole new layer of complexity to your organization. We also recognize that there isn’t a place or online community just for component-based associations to converse. Wouldn’t it be nice to be face-to-face with other association professionals that understand what you’re going through? So why not join us for a drink…or two? After all, it’s on us! Call us crazy…but we’re not going to sell you while we’re there. We simply want to help those who work at associations with chapters be able to network, share challenges, wins, and more. Duration: 2 hours. Location: Toronto, ON. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/15 at 2 p.m. – Green Meetings: Creating Sustainable Planners & Attendees

As social and environmental awareness increase, brands big and small must examine green factors surrounding their events, ranging from diversity of speakers and healthy menu options, to readily-accessible recycling. These green-meeting elements can make or break even the most popular events, so it’s critical to market them strategically and advantageously. Learn how sustainability can drive creativity at your events and what the top 10 hottest trends for creative, sustainable events are. More info/register.

Host: SmartMeetings

Presenter: Nancy J. Zavada, president & founder, MeetGreen


Tue 8/15 at 2:30 p.m. – Association Chat Live from #ASAE17

This won’t be like other Association Chats! KiKi, Nabil, and Tamela will be on site to give you their insights from the conference, highlights from the show floor, and live interviews with special guests. If you are watching online, you’ll get to hear different perspectives on the conference and a glimpse of what you may not see elsewhere online. If you want to participate in the live show on site, there’s limited seating, so RSVP to KiKi ASAPWatch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


Wed 8/16 at 1 p.m. – How the Dyslexia Training Institute (DTI) Launched Its First Virtual Conference

Learn how DTI set up the conference, secured the keynote speaker and workshop presenters, created content, and spread the word about the event. 1 CAE credit. More info/register.

Host: iCohere

Presenters: Dr. Kelli Sandman-Hurley and Tracy Block-Zaretsky, founders, Dyslexia Training Institute


Wed 8/16 at 2 p.m. – Getting and Staying Strategic

Strategic management is an ongoing process that goes beyond the formal meeting you hold every 3-5 years. It’s a way of life. Learn how your board can become strategic and more importantly, how to stay strategic, all without outside facilitation. Understand how to prepare for a strategic board meeting; how to identify, measure, and track key data points that help boards and executive teams make strategic decisions; and how to implement tactics that help leadership focus on strategic issues. 1 CAE credit. More info/register.

Host: Association Headquarters


Thu 8/17 at 1 p.m. – Life Stage Marketing: Audience Targeting from Graduates to Retirees

​Learn how affinities and more evolve throughout the life stages. Understand how you can use this data to develop a powerful targeting strategy. Hear about the typical day individuals in each major life stage have and what they’re talking about. Listen to case studies about how major companies are finding new ways to use life stage marketing to unleash more effective targeted content programs. More info/register.

Host: American Marketing Association

Presenter: Dan Neely, CEO and founder, Networked Insights


Fri 8/18 at 11:30 a.m./12 p.m. – AENC CEO Round Table/Luncheon (Raleigh NC)

For association CEOs/executive directors only, come hear a presentation by U.S. Senator Thom Tillis. 1 CAE credit. Location: Raleigh NC. More info/register.

Organizer: AENC


Save the dates:

Tue 8/22 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 8/23 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 8/24 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Host: Billhighway

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Cara Fuller on Unsplash

Your weekly list of free webinars and events for the association community…

professional development for the association community

For the first time in several years, I’m not attending ASAE Annual. Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Living apart from family is tough, especially with one brother on the west coast and the other on the east coast, so I try to take advantage of every opportunity to see them together. I wonder if I’ll still have #asae17 envy.

Just in time for all of you who are heading north to Toronto for the big show, here’s an article about hackers targeting hotel Wi-Fi with malware and another about knowing whether your Wi-Fi connection is private. Be safe.

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. I’d love to hear yours.

If you’ve ever implemented an AMS or led up some other type of change effort, you know how much your success depends on understanding why your colleagues resist change. Aptify explains how to get buy-in for your great new idea by understanding and leveraging the psychology of change.

High school teachers have been flipping the classroom for a while now but associations haven’t all caught on. WBT Systems explains why you should flip the conference session room and how to use your LMS to do that.

It’s fun to read about how things might change in the future because of AI, including how we network. Here’s something I wasn’t expecting so soon: Node, a predictive match-making platform that surfaces “the right person, at the right company, at the right time, and even suggesting the right message to reach out [with].” Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses.

Back from the future, here’s what I predict you came for—the list of this week’s free webinars and other learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 8/8 at 1 p.m.* – Winning with Gamification: How to Engage your Attendees & Increase Mobile Adoption

Hear how to use social media and in-app gamification to help your attendees get the most of your event. Learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/8 at 2 p.m. – ASAE Technology Section Virtual Roundtable: Business of IT

In this online, interactive discussion we’ll discuss how a CIO can create value for his or her organization as well as communicate that value to stakeholders and fellow leaders. To prepare for the discussion, please read the first chapter of Gartner’s book on the Business of IT. Duration: 1.25 hours. More info/register.

Host: ASAE Technology Section


Tue 8/8 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


Wed 8/9 at 12 p.m. – The Buried Truth in Your Chapter 990s and How You Can Access It

Do you actually know if all of your chapters filed their 990s last year? Without tons of manual work to track them down, it’s hard to know the status of your chapters or if they are in compliance with IRS tax code guidelines. We built out a tool to help speed up the data collection process and would love your feedback to make it even better. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Wed 8/9 at 2 p.m. – Office 365: Easily Optimize Operations – Leverage Features You Didn’t Know You Had

Most organizations are striving to streamline operations and maximize the use of their personnel’s time by using Microsoft Office 365, but aren’t using many of its most practical features. Learn how to optimize your operational investment and infrastructure with 365 tools including Microsoft Flow, Office Groups and Office Lens. More info/register.

Host: Altai Systems


Thu 8/10 at 12 p.m. CDT – Chapter Roundtable (Chicago IL)
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Chicago IL. More info/register.

Host: Billhighway


Thu 8/10 at 2 p.m. – 10 Common Webinar Mistakes…and How to Avoid Them

Learn some simple things you can do to ensure a slam-dunk webinar, every time, such as driving webinar registration, delivering engaging presentations, enhancing the audience experience, and getting the most out of webinar leads. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.


Fri 8/11 at 1 p.m. – 5 “Must Haves” for an Effective Email Campaign

Find out about segmentation strategies to get the right message, to the right person, at the right time. Learn how to get a prospect to open your email instead of moving it to the trash right away, increase engagement through personalization, and create campaigns that get your readers excited (or even look) when they hear their email “ping” with a new message from your organization. More info/register.

Host: American Marketing Association

Presenters: Rachel Rosin, senior manager, digital marketing, and Caitlin Flask, digital manager, Act-On


That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.


Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Bill Williams on Unsplash

Your weekly list of free webinars and events for the association community…

association management educational events

Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Buzzfeed is introducing a morning news briefing on Alexa—can you? Tim Ebner at Associations Now thought up some other ways associations can put Alexa to work.

Look out, associations, higher education institutions are starting to realize they also need to be in the lifelong learning business. “Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education.

You can get ahead of your competition by understanding the digital readiness gap and helping members get across that gap and into your online learning programs. WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap.

“Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read,” said no user ever. That’s just one of many user experience fails listed by Fabricio Texeira in an article titled “Said no user ever.” Then, Ray van Hilst, director of client results at Yoko Consulting, shared the article on ASAE Collaborate (members-only) and a bunch of people came up with even more. Let the chuckling ensue.

Onto the show—the list of this week’s free webinars and other learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 8/1 at 2 p.m.* – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

*All times are Eastern Daylight Time unless otherwise noted.


Wed 8/2 at 12 p.m. – Attract New Members with the Influencer Method (Washington DC)

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Lunch provided. Duration: 2 hours. Location: Washington DC. More info/register.

Host: Cue Career

Presenters:

  • Ryan Williams, author, The Influencer Economy
  • Nick Hare, CEO and co-founder, Cue Career
  • Heather Wetzler, COO and co-founder, Cue Career

Wed 8/2 at 2 p.m. – Hack Your Conference: Connections Between Classrooms and Session Rooms

Stop thinking about adult education as different from anyone else’s education. Hack your conference by unlearning what you know to be true, just as our rock star educators are doing in today’s classrooms. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Elizabeth Glau, CMP, attendee experience manager, International Society for Technology in Education


Wed 8/2 at 3 p.m. – Associations Tableau User Group (Alexandria VA)

Connect with other association professionals using Tableau. Whether you’re new to Tableau or an advanced user, learn the latest best practices and tips, including real-time dashboarding, survey data and web connectors. Duration: 2 hours. Location: Alexandria VA. More info/register.

Host: Icimo


Thu 8/3 at 1 p.m. – Creating a Social Media Policy

Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit. Find out how to kick off the process, decide what to say and not to say, handle positive and negative comments, maintain privacy, understand copyright and authorship, figure out the blurring of personal and professional spaces, and get everyone to adopt the policy. Duration: 1 hour. More info/register.

Host: Idealware

Presenter: Sarah Beaulieu, senior advisor, GreenLight Fund


Thu 8/3 at 1 p.m. – CAE Informational Brown Bag

Learn about various aspects of obtaining the CAE, including: what is a CAE, benefits of a CAE, application process, eligibility requirements, obtaining and tracking CAE hours, preparing for the exam, what’s on the exam, Association Forum study course, CAE expenses, and CAE scholarships. Duration: 1 hour. More info/register (Association Forum members only).

Host: Association Forum CAE Working Group


Thu 8/3 at 2 p.m. – Learn How to Take Your Email Game to the Next Level

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. Find out how your email processes stack up to your peers. 1 CAE credit. More info/register.

Host: YourMembership

Presenter: Vivian Swertinski, strategic services manager, Informz


Thu 8/3 at 2 p.m. – Simple Questions for Success: How to Properly Evaluate Mobile Event App Providers

Learn what mobile event app features will help save you time and what questions to ask to make sure the app will be a valuable tool for both you and your attendees. Find out what new mobile features are being used to increase engagement and how you can ensure your mobile provider is giving you these features. Hear about a planner who recently evaluated providers and learn what they did to make sure they were getting the best, most reliable product at the right cost. More info/register.

Host: MeetingsNet

Presenter: Brooke Gracey, senior mobile strategist, CrowdCompass by Cvent


Thu 8/3 at 2 p.m. – Strategic Meetings Management

The idea of centralizing and controlling meeting and event spend has been around for many years, and is now commonly referred to as strategic meetings management or SMM. Get insights into the key components of SMM, such as stakeholder management, meeting registration, strategic sourcing and data analysis. Understand the key objectives and outcomes of a SMM program (SMMP), identify best practices for high SMM adoption and compliance, and recognize the return on investment (ROI) of an SMMP. More info/register.

Host: Smart Meetings

Presenter: Betsy Bondurant, CMM, CTE, HMCC


Thu 8/3 at 3 p.m. – Questioning the Orthodox Beliefs of Association Governing (Reston VA Idea Swap)

Come discuss the idea that association boards and CEOs need to stop coping with board under-performance and dysfunction and start designing a different and more generative future of governing. Duration: 2 hours. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, FRSA, FASAE, xxx, Foresight First LLC


Thu 8/3 at 4 p.m. – Professional Development Virtual Book Club

Join the discussion of Susan Cain’s Quiet: The Power of Introverts in a World That Can’t Stop Talking. Duration: 45 minutes. More info/register.

Host: ASAE Professional Development Section


Save the date: Wed 8/9 at 12 p.m. – The Buried Truth in Your Chapter 990s and How You Can Access It

Do you actually know if all of your chapters filed their 990s last year? Without tons of manual work to track them down, it’s hard to know the status of your chapters or if they are in compliance with IRS tax code guidelines. We built out a tool to help speed up the data collection process and would love your feedback to make it even better. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Save the date: Thu 8/10 at 12 p.m. CDT – Chapter Roundtable (Chicago IL)
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Chicago IL. More info/register.

Host: Billhighway


That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Photo by Nitish Kadam on Unsplash

Your weekly list of free webinars and events for the association community…

association brain food - learning events for the association community

Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. What I didn’t buy was any science fiction which, according to Harvard Business Review, “empower[s] us to confront not just what we think but also how we think and why we think it. [It] reveal[s] how fragile the status quo is, and how malleable the future can be.”

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. A near-death experience has enabled him “to envision an alternate ending to the AI story—one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future.

A few years ago I took an excellent online Coursera course, Modern American Poetry. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs.

Here’s another good article about phishing attacks—this time the focus is on chapters. According to a recent ASAE Collaborate discussion, many associations are seeing their chapters fall victim to phishing ploys. Billhighway explains how to help your chapters and volunteer leaders stay safe.

Save nine minutes for this entertaining history of Japan by Bill Wurtz.

Lots of great speakers in the line-up this week: Tom Morrison, Teri Carden, Kyle Bazzy, Jeff Hurt, Sarah Sladek, and JP Moery. They know their stuff and are well worth your time.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 7/25 at 12:30 p.m.* – Failure is the New Success: Solving Complex Problems with Game-Based Learning

Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. They like trying different solutions until they find one that works. Instructional designers can create educational spaces for our learners in virtual environments that let them explore “what if?” without causing harm or distress to them or their companies. Learn how to create game-based learning interventions to teach complex problem solving skills. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Jenny Saucerman, instructional designer

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/25 at 1 p.m. – 9 Social Media Metrics to Monitor

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.

Host: American Marketing Association

Presenter: Paige Leidig, CMO, NetBase


Tue 7/25 at 2 p.m. – Connect Your ASAE Conference Experience to Over 1000% Growth!  (Association Chat)

Having a great experience at ASAE Annual doesn’t just happen. You must have an intentional plan of learning and connecting with the right people during those four days. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. You’ll also get recommendations for Annual sessions and social events. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: Tom Morrison, CEO, Metal Treating Institute


Tue 7/25 at 2 p.m. – 5 Things Venues Need for Seamless Med/Pharma Meetings

To help make their meetings easier to manage, more and more medical meeting planners are turning to venues that understand their business and can better partner with them on their required needs. Learn about trends and strategies for growth in the healthcare industry, why hotels may say “no” to medical meetings business, tips for sourcing on-site staff at medical meetings, and what to look for when seeking a technology solutions provider. More info/register.

Host: Smart Meetings

Presenter: Pat Schaumann, CMP, CSEP, DMCP, HMCC


Wed 7/26 at 8:30 a.m. – DC-PPN Idea Exchange Meeting (Washington DC)

Join fellow corporate partnership and sponsorship professionals for a discussion about expectations to grow sponsorship revenue, association-wide support needed for sponsorship, how to inventory assets and create sponsorship packages, how to set fees for customized sponsorship and levels, researching and selling to prospects or current sponsors, and demanding corporate partner expectations. Duration: 2 hours. Location: Washington DC. More info/register.

Organizer: ASAE Partnership Professionals Network


Wed 7/26 at 1 p.m. – F&B: Budget Secrets

Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Learn how to be prepared to negotiate additional goods and services. Understand the importance of having great rapport with your catering and convention service manager. Know how to be smart when requesting concessions. Recognize the difference between soft and hard costs. Be able to deal with not reaching your F&B minimums. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas


Wed 7/26 at 2 p.m. – Grow Your Event with Digital Marketing That Works

For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Find out what Google Analytics should be telling you, why you need to implement a retargeting program, how to measure conversions with digital ads, and how to determine if your digital marketing is working. Duration: 1 hour. More info/register.

Host: Freeman XP

Presenters:

  • Aidan Augustin, co-founder and president, Feathr
  • David Haas, digital marketing services, FreemanXP

Wed 7/26 at 2 p.m. – The Art and Science of Listening: Are You Giving Your Attendees What They Really Want?

Learn how to use existing and emerging technologies to create better experiences for your attendees. Discover the importance of applying Maslow’s Hierarchy of Needs to your event, and how satisfying attendees’ basic needs first can improve experience. Find out what’s new in event apps and the future of chatbots, new ways to keep customer service concerns out of social media channels, and how to use the correct technologies to find out exactly what an audience is looking for. Duration: 1 hour. More info/register.

Host: BizBash

Presenter: Robert Caldwell, founding partner, Eventbots by Sciensio


Wed 7/26 at 4 p.m. – The Ten Questions to Ask When Choosing Your Event Mobile Solution

Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. More info/register.

Hosts: Hubb and TripBuilder Media

Presenter: Steven D. Tanzer, president, TripBuilder Media


Thu 7/27 at 12 p.m. – Beat the Heat with Auto-Renewals: They’ll Keep Your Staff Cool

Your members live in a subscription economy. Many of them pay auto-renewing monthly fees to watch movies, listen to music and cook dinner. Would some of them do the same for association membership? The data says yes. Find out if auto-renewal membership is right for your association and members. Learn about the benefits, the pitfalls, and how to get started and/or optimize your current auto-renewal and monthly installment processes. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Teri Carden, Founder, ReviewMyAMS
  • Kyle Bazzy, Director of Growth, Billhighway

Thu 7/27 at 1 p.m. – 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. More info/register.

Host: American Marketing Association

Presenter: Mike Madden, sr. demand generation program manager, Marketo


Thu 7/27 at 2 p.m. – Cultivating a Dynamic Strategic Board

Effective boards have a clear definition of strategy, as well as defined expectations of leadership roles, resources, and finances. But sometimes boards find themselves doing ‘work’ rather than offering strategic direction. Learn techniques to shift your board’s contributions from working to governing. Find out how to identify whether your board favors planning or preparation (and which is necessary for strategy), define integrated reasoning and how your board needs to apply it regularly for organizational success, and identify three critical steps to enhance strategic thinking, innovation, and insight. 1 CAE credit. More info/register.

Host: Association Success

Presenter: Jeff Hurt, executive vice president, education and engagement, Velvet Chainsaw Consulting


Thu 7/27 at 2 p.m. – 5 Must-Have Strategies for Membership Growth

Hear the stories of several organizations that have found ways to grow their membership despite the challenges of increased competition, retiring Baby Boomers, the different needs of younger generations, and the constant emergence of new online networks. Learn five easy ways to grow membership that most organizations overlook, the three keys to attracting younger generations, and a simple process to create lasting member engagement. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Sarah Sladek, CEO, XYZ University


Thu 7/27 at 2 p.m. – Landing the Perfect Event App Sponsorship

Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless. Learn what to look for in a mobile app to best support your sponsorship sales, which metrics are most important to focus on, and how to think about pricing and packaging of sponsorship opportunities. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenter: Matt Keowen, vice president of marketing, Guidebook


Thu 7/27 at 2 p.m. – What You Don’t Know About Your Résumé Could Be Killing Your Career

Find out the best formatting tips to make your document pop to the reader. Understand how to write value-driven statements that show how you moved the needle, which is exactly what employers are looking for. Navigate through tough special considerations (i.e. job loss, employment gaps, age-related questions) to create a document that gets attention and ultimately, interviews. Duration: 1 hour. More info/register.

Host: PCMA

Presenter: Dawn Rasmussen, president, Pathfinder Writing and Career Services


Thu 7/27 at 2:30 p.m. – Engaging Members for Improved Retention Rates

Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. Learn winning strategies for effective membership engagement. Duration: 30 minutes. More info/register.

Host: The Moery Company

Presenter: JP Moery, president, The Moery Company


Fri 7/28 at 1 p.m. – An Association Case Study: Using Data to Create Insights & Expose Intelligence

Learn how one association built the data collection bridge and infrastructure between their physical events and digital offerings using beacon tracking, audience response, marketing automation, and more to create insights and intelligence. Hear about the approaches and technologies they leveraged to create the “data machine,” lessons learned, best practices and action-oriented outcomes. Duration: 1 hour. More info/register.

Host: Blue Sky eLearn‏

Presenter: Kevin Novak, CEO, 2040 Digital


That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Photo by Ivana Cajina on Unsplash

Your weekly list of free webinars and events for the association community…

professional development for association management professionals and their community

Evidence, not ego, must drive digital transformation, says Gerry McGovern. In the [love this] “stormy seas of ego, opinion and entrenched habit…we need people who know that digital is never done, that it is not a series of projects but rather a stream of continuous improvements.” The “never finished” mindset is a tough one for many in middle and senior management, but that’s our reality—and it’s an evolving and exciting one.

Check out this Futurism article to find out how augmented reality (AR) is going to transform your life. It’s going to be a while before we experience AR in our everyday life but I love reading about AR experiments and possible scenarios.

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses.

Make sure you have the technology to defend and enhance your membership turf. Aptify describes five signs you better reevaluate your membership database or AMS.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric. And, if I’m missing a webinar or learning event, please add it to the Comments section. I had to upload this on Wednesday because I’m at the beach right now. Tough life, I know.


Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/18 at 12 p.m. – The Next Marketing Department

Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Learn how the “next marketing department” functions, the skills needed to lead this team, the different responsibilities marketing professionals are taking on, and what this group will accomplish in an age when data is the new relationship marketing tool. Understand how to use content, data, analytics, and modeling to capitalize on the key information your organization collects and boost productivity in an increasingly complex world. 1 CAE credit. More info/register.

Host: ASAE Marketing Council

Presenters:

  • Lori S. Carlin, Delta Think
  • David Evener, National Ground Water Association
  • Tip Tucker Kendall, Women’s Basketball Coaches Association
  • Thomas McClintock, NSI Partners
  • Kim Stewart-Gaylord, Builders Exchange of Rochester

Tue 7/18 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


Tue 7/18 at 2 p.m. – The Secret to Dramatically Improve Event Success: Behavioral Insight

Explore the power of data insights and how wearable technology is changing the game forever. Get a closer look at how event behavioral insight ushers in new and more vibrant revenue streams. Duration: 1 hour. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jeff Fugate, senior vice president of sales and marketing, Experient
  • Brian Scott, Chief Information Officer, Experient

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 7/19 at 2 p.m. – Using Tools to Predict Your Nonprofit or Association’s Future

Nonprofits, foundations, policymakers and social entrepreneurs all are trying to make the world a better place but are often using yesterday’s information to do so. Learn how to read current signals to predict future trends and what election campaigns can tell us about the future of advocacy. Discover strategies to become “future wise.” More info/register.

Host: CQ Roll Call

Presenters:

  • Trista Harris, president, Minnesota Council on Foundations
  • Ann Dermody, content marketing manager for government relations & advocacy, CQ Roll Call

Wed 7/19 at 2 p.m. – Behind the Scenes with Event Planning & Lean Six Sigma: How to Save Time and Money

The C-suite and HR can often view meeting planners as “party planners” rather than event professionals. Lean Six Sigma can help you change this perception and be taken more seriously. See behind the scenes of the Lean Six Sigma DMAIC process and learn how to create a systematic way to identify process improvement within existing processes, cutting time and waste by up to 80%. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Robert J. Wilson, president, Meeting Evolution


Wed 7/19 at 4 p.m. – Crafting Your Nonprofit IT Security Policy

Learn what your security policy needs to cover, how to help your organization put your policy in a format that can be easily updated as often as your IT technology changes, and how to involve key players to spread the importance (and improve ease of use) of your security policy. Duration: 1 hour. More info/register.

Host: Community IT

Presenter: Matt Eshleman, CTO, Community IT


Thu 7/20 at 9 a.m. CT – The Power of State Advocacy: Enhancing Member/Component Relations (Association Forum Component Relations SIG, Chicago IL)

Learn the benefits of leveraging components to do advocacy work, increasing member engagement among younger members who feel an affinity for working on a cause (as well as engaging more senior members in the process), and working in close alignment with component relations and government affairs staff in a national organization (and how that collaboration leads to successful advocacy outcomes). Find out how the American Academy of Pediatrics state government relations program is carried out as a best practice from which all can learn. Duration 1.5 hours. 1.5 CAE credits. Location: Chicago IL. More info/register – free for Association Forum members only.

Host: Association Forum

Presenter: Jim Pawelski, director, division of state government affairs, American Academy of Pediatrics


Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Reston VA. More info/register.

Host: Billhighway


Thu 7/20 at 1 p.m. – 7 Steps to the Right LMS for Your Association

Walk through a time-tested, 7-step process for selecting a learning management system and tips for successful software implementation. Understand how to lead your organization in choosing the right learning technology and get a checklist of key issues and questions to consider when running a successful selection process. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Ashwin Tutak, Naylor Association Solutions

Thu 7/20 at 5 p.m. CT – Association Forum Young Professionals Happy Hour (Chicago IL)

Looking to grow your network and meet other young professionals in the association world? Come join your fellow YP SIG Chair and Co-Chair for some casual, happy-hour networking. Open to all Association Forum members under the age of 30. More info.


Fri 7/21 at 1 p.m. – Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale

​Learn how organizations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI. Find out how to break out of the struggle of justifying content that goes through a short commission-publish-forget cycle. Get practical tips for getting started today. More info/register.

Host: American Marketing Association

Presenters:

  • Matt Dion, CEO, Mintent
  • Noz Urbina, founder, Urbina Consulting

Save the date: Thu 7/27 at 12 p.m. – Beat the Heat with Auto-Renewals: They’ll Keep Your Staff Cool

Your members live in a subscription economy. Many of them pay auto-renewing monthly fees to watch movies, listen to music and cook dinner. Would some of them do the same for association membership? The data says yes. Find out if auto-renewal membership is right for your association. Learn about the benefits, the pitfalls, and how to get started and/or optimize your current auto-renewal and monthly installment processes. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Teri Carden, Founder, ReviewMyAMS
  • Kyle Bazzy, Director of Growth, Billhighway

That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Josh Jones

Your weekly list of free webinars and events for the association community…

learning events for the association community

Many of us, after enjoying a four-day weekend, now have to reconcile ourselves to the usual two-day affair. Luckily, you can make your weekend feel longer than it really is by seeking out newness. This article from Science of Us explains how our perception of the passing of time works.

If you’re wondering how AI will change the way your organization interacts with members and customers, check out this panel discussion (video) or its recap about the future of AI and the customer experience.

I’m not worried about being replaced by AI because I have intuition, emotional intelligence, and social intelligence plus the creativity to make sense of and connections between all the things I know and sort of know. Basically, I have good human skills and I bet you do too.

Many of us will be okay according to this Aeon article because “human jobs in the future will be the ones that require emotional labor: currently undervalued and underpaid but invaluable.” Buff up on the Golden Rule, get your soft skills sharpened and put your ego in check if you want to make a good living in the future.

I worry about all the young people who spend hours every day playing video games, working in crap jobs, and not having the drive to make anything of their lives. What will become of them? On the other hand, video games can also inspire and help people explore new skills, like these kids from Northern Ireland who use Minecraft to learn about architecture and construction. Wow. Now, that’s cool.

If your association is only using your learning management system (LMS) for online courses and other professional development programs, you’re missing out on additional ROI, says WBT Systems. They suggest ten additional and unconventional ways to get more value from your LMS.

I’m intrigued by the Patreon platform—it provides a way for fans to support creatives, like one of my favorite podcasters, with small monthly donations. Billboard says, “In 2016 there were 35 Patreon creators who made more than $150,000.” And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 7/11 at 2 p.m.* – Is the Imposter Complex Holding You Back? (Association Chat)

Impostor Complex is the number one thing that keeps people from activating their brilliance, stepping into what’s possible for themselves and their lives, and keeps people from their dreams. Join us on Association Chat as we talk about the fears that are holding us back and the way to move past them. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: Tanya Geisler, certified Life and Business Coach (CPCC), TEDxWomen speaker, and writer

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/11 at 3 p.m. – Include Is a Verb (Association Chat)

Please join this Q&A and discussion with thought leaders in diversity and inclusion discussing newly released research on D + I issues facing the association industry. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guests:

  • Jessica Pettitt, diversity and change management speaker and consultant, Good Enough Now
  • Joe Gerstandt, consultant, freedom fighter, freak-flag flier
  • Sherry Marts, Ph.D., CEO, S*Marts Consulting LLC

Wed 7/12 at 12 p.m. – The Digital Black Box: Using Technology to Bring New Sales

Are you seeing disconnects between the marcom team’s activities and how registrations, product purchases, or course enrollments are showing up? Is it time to evaluate the effectiveness of your standard email sequence before every event? Do you want to know exactly where your website leads originate? Hear how marketing automation is a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social, and more—so that you can understand buying signals. Duration: 1 hour. 1 CAE. More info/register.

Host: ASAE

Presenter: Adam Higgins, martech consultant, HighRoad Solution


Wed 7/12 at 12 p.m. CDT – Chapter Roundtable in Chicago

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 7/12 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 7/12 at 1 p.m. – The Rise of Artificial Intelligence in Events

Chatbots, deep learning, concierge apps, big data—Artificial intelligence (AI) will soon revolutionize the events industry, play a pivotal role in growing your event, and change how we experience live events. Learn about the correct way to use AI for your event, save on your temporary staff by using AI, engage attendees and leverage untapped marketing opportunities, and deliver better ROI to exhibitors. More info/register.

Hosts: EventMB and Eventbrite

Presenter: Julius Solaris, editor, Event Manager Blog


Wed 7/12 at 2 p.m. – Moving from Talk to Action on Diversity & Inclusion

Join the authors of the recently released whitepaper, Include Is a Verb, to learn how to move your organization from talk to action when it comes to authentic diversity and inclusion (D+I). Learn about the barriers that stand between words and action on D+I, how to lead D+I change with the audiences you serve, and concrete steps you can take to have an immediate, positive impact on D+I in your organization. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenters:

  • Elizabeth Engel, M.A., CAE, CEO and chief strategist, Spark Consulting LLC
  • Sherry Marts, D., CEO, S*Marts Consulting LLC

Wed 7/12 at 2 p.m. – Speak A/V: Tricks & Tips to Make You Sound Like a Pro

Learn about the three types of equipment needed to enhance audio visual productions. Find out what key elements are needed for an RFP for audio video. Learn how to read a quote and compare it to another. Duration: 1 hour. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lynne Wellish, CMP, CHSE CHO, consultant and hospitality educator, Triage Meetings and Events


Thu 7/13 at 10 a.m. – Coffee, Tea, and PD!

Some associations are resource rich, others are not.  No matter your bank of available resources, let’s share so we increase our collective pool of inexpensive and/or FREE PD resources (and opportunities).You do not have to be a PD professional to join the conversation. More info/register.

Host: ASAE Professional Development Section


Thu 7/13 at 11:30 a.m. – Association Technology Consolidation: Protect Your Organization’s Interests

In the past year, more than $700m has been invested in association technology companies. The effects of high finance on your organization and its members are profound, even though we may not see them on a day to day basis. Your best opportunity to defend your association’s interests is to understand the motivations of investors, the mechanics of investments, and the effects of financial deals on the technology companies you do business with. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Ben Martin, CAE, founder of theNIRD.org, a news site that tracks investor activity in the association and not-for-profit technology sector.


Thu 7/13 at 12 p.m. – When Less Is More: Writing Enticing Headlines, Subject Lines & Digital Posts (Washington DC Idea Swap)

To connect with your members and stakeholders, you must be able to write short, snappy copy and take a less is more approach. Learn how to “write short” by improving the quality of your short copy in subject lines for email messages, article headlines, and social media postings. Duration: 1 hour. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Leslie O’Flahavan, author and owner of E-WRITE


Thu 7/13 at 12 p.m. – Ask the 401(k) Nerds

Many employers that sponsor 401(k) plans are unaware of their responsibilities and the risks they need to manage. Learn how to address your retirement plan pain points, hear about key plan-related risks and concrete ideas for managing them, and take away practical ideas for boosting your retirement plan success. Duration: 1 hour. 1 CAE credit. More info/register.

Host: ASAE


Thu 7/13 at 2 p.m. – Live Event Best Practices for Cutting-Edge Design Trends

Learn marketing tactics to communicate and drive attendee interest. Freshen up your event with formats that encourage interaction, engagement and creativity. Connect with your attendees through shared values, meaning making, and unique trends with a keen philanthropic focus. Learn which emerging tech and data trends are gaining popularity in meetings. More info/register.

Host: Smart Meetings

Presenter: Katie O’Brien, VP, experience design, FreemanXP


Thu 7/13 at 3 p.m. – How to Train Your Board (Loudon County VA Idea Swap)

Sometimes board members don’t seem to remember there’s a distinction between their role and staff’s role. If this sounds like your association, join this interactive session covering the best ways to not only orient but also train your board for peak performance. Learn some tips and available resources to help you get your board on the right lifelong learning path. 1 CAE credit. Duration: 2 hours. Location: Sterling VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Eileen Johnson, CAE, partner, Whiteford, Taylor & Preston L.L.P.


Save the dates:

Tue 7/18 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour.

More info/register for Washington DC.

More info/register for Alexandria VA.

More info/register for Reston VA.

Host: Billhighway


That’s all I’ve got for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Steven Kamenar

Your weekly list of free webinars and events for the association community…

association brain food - webinars and other learning events for the association community

The latest cybersecurity threat rampaging around the world is a cyber weapon, not ransomware, says the CEO of security awareness training firm KnowBe4. Should your association or company be concerned? Hell yes, we should all be concerned about any type of hacking exploit. Be extremely careful about what you click, open, and visit.

Ed Schipul, CEO of AMS firm Tendenci, found FBI testimony confirming that NGOs and associations are indeed targets of Russian hackers. So, yes, it’s just a matter of time before one of your employees makes a huge mistake and exposes your entire network to ransomware or one of its evil cousins.

What do you do? Prepare your association for the inevitable ransomware attack, say the guys at DelCor Technology Solutions, and, of course, they tell you how.

Are you worried about your members’ lack of knowledge about cybersecurity threats? Invite them to participate in a ten-day online learning challenge that teaches them the basics. LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning.

Here’s hoping one day our AI will be better than the bad guys’ AI and we won’t have to worry about ransomware and its offspring. In the meantime, I like to think about more positive and exciting developments in technology, like chatbots and conversational intelligence.

If you need to make a business case to your board about investing in new technology, like chatbots, or more likely, association management software, check out the advice from Aptify.

Google Analytics isn’t my thing, but if it’s yours, this A-to-Z guide on The Convince & Convert Blog explains the basics of Google Analytics in language (and action items) that content marketers will understand.

And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter—about maintaining your sanity and productivity when you work alone all the time. How encouraging it is for this self-improvement nut to see I’ve fallen into many of these habits naturally over the years.

Thanks to our loooong weekend, this week’s list of learning events is much shorter than usual—which is why I took the liberty of sharing so many good reads. Please add anything I missed to the comments.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Thu 7/6 at 12 p.m.* – Member Retention: The Many Faces of Engagement

Engagement isn’t solely defined by transaction—it comes from connecting with colleagues, volunteering for an organization, or thought leadership. Explore the many paths associations use to increase member involvement and subsequent retention. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment. Hear about varying dues models: getting people to want to belong, before you charge them to belong. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Association Forum

Presenter: Lowell Aplebaum, CAE, strategic advisor, facilitator and CEO, Next Connextion

*All times are Eastern Daylight Time unless otherwise noted.


Thu 7/6 at 1 p.m. – Podcasts: Jumping Headfirst Without Fear

Explore how to quickly and effectively launch a podcast without fear and use it to build momentum around your learning initiatives. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. 1 CAE credit. Duration: 1 hour. More info/register.

Host: CommPartners

Presenter: Doug Sandler, host of “Nice Guys on Business” podcast


Thu 7/6 at 1 p.m. – The Power of Live: How Data Driven Planners Are Driving Event Success

Live events generate an incredible amount of data and insights, but you have to commit to capturing, collecting, and using it. Learn about the tragedy of the ‘ghost attendee’ and what you can do about it, five ways to use data to better understand your event success, the available tools to capture event insights, real life examples of how planners are shaping the attendee journey, and actionable steps to get started. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Kevin Yanushefski, product marketing manager, Cvent


Fri 7/7 at 12 p.m. – AIGA Slack: A New Tool for Chapter Leaders

Do your chapter leaders have an effective way to communicate and connect with National and each other? AIGA’s chapter leaders didn’t think so. Enter the picture: Slack. Learn how AIGA converted over 600 chapter leaders to using this new communication tool. Find out about their implementation and adoption processes as well as the key benefits and associated challenges. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Save the dates:

Wed 7/12 at 12 p.m. CDT – Chapter Roundtable in Chicago

Tue 7/18 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour.

More info/register for Chicago.

More info/register for Washington DC.

More info/register for Alexandria VA.

More info/register for Reston VA.

Host: Billhighway


That’s all I’ve got for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Melissa Newkirk

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