Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

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Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. The HR and training staff at your member companies are under duress right now. Many of them don’t have the capability or capacity to design the new training programs they need.

Chapter member virtual engagement. Billhighway describes how many associations are helping their chapters overcome technology challenges and pivot to the virtual model. They also touch on assisting chapters with their digital strategy.

The remote work IT bag. Tobin Conley, CAE revisits an old DelCor blog idea: the IT bag. He suggests some essentials for your home office gear and virtual meeting strategy.

Virtual event production. Aaron Wolowiec (Event Garde) and Chris Gloede (Ricochet Advice) recently published a helpful report, The Complete Guide to Virtual Event Creation. It describes the six phases of virtual event creation and includes an incredibly detailed 147-task checklist informed by over 100 successful virtual events.

Association disconnect. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. 73% of the participants agreed that “the pandemic is accelerating trends that will require fundamental changes in the role of associations, their underlying business model, and their strategic direction.” However, most don’t plan to make any significant changes. What the what?

The return to print. Heidi Brock at the American Forest & Paper Association is bullish on print, and who can blame her. She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Count me in. I’m subscribing to magazines again after taking some years off.

Quick hits before we get to the list of next week’s free education:

  • Association revenue resilience: build a foundation with content pillars. (Refactored Content via Protech Associates)
  • B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. (Vahe Habeshian, MarketingProfs)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I hate wasting food so I sauté all kinds of greens, use broccoli stems (and leaves), and occasionally make pesto from carrot tops. My pesto recipe includes carrot tops, flat-leaf parsley, pepitas, garlic, lemon juice and olive oil—I freeze the pesto in ice cube trays, pop it out when frozen and store in freezer bags. Recently, I topped baked flounder with carrot-top pesto mixed with melted butter, parmesan cheese, additional lemon juice and panko bread crumbs.
  • Shrimp is always the highlight of the week when it’s in the house. Last weekend, I made my delicious shrimp scampi It’s super duper on pasta, as you can imagine, but couscous works well too.
  • I love a green chile pork stew—or green chili, which is what the Washington Post calls it. I pretty much stuck to their recipe except I used a pound of ground pork and added 7 chopped tomatillos to the mix.
  • More green beans this week, this time sautéed with bacon, halved grape tomatoes, mushrooms, onion, and garlic.
  • Delicata squash are at the farmers market now, along with other winter squash. I roasted slices with a chile-honey sauce—skipped the tofu and forgot about the sesame seeds, scallions and lime juice. Still, it’s a keeper.
  • Sometimes I crave mushrooms. This mushroom rice hit the spot last week.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/23 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/23 at 12 p.m. – How to Remain Relevant in the Marketplace

With nearly 1/3 of the US workforce self-employed and growing throughout the world, owning a business is the new norm. We will discuss the challenges and solutions to keeping your business alive and thriving, including wow to schedule a time to work on your business as well as in it, when to lead, follow or get out of the way of opportunities, and how focusing on strengths is the key to success. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings Connect, Soundings Connect
  • Jessica Levin, President and Chief Connector, Seven Degrees LLC

Fri 10/23 at 1 p.m. – Ask the Association Veteran Anything

Possible topics include virtual events, converting an in-person to online, engagement in a virtual event setting, ideas around business model changes, repurposing content, decline in membership, engagement, or attendance, ideas on how to remain relevant, and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager


Fri 10/23 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 10/26 at 10:30 a.m. – Content Curation 101: How to Elevate Your Brand and Connect with Your Audience

Learn how to find content that’s relevant to your audience and how to present it in a way that’s useful. Hear about tools, insights and actionable tips you can adopt to strengthen your content marketing efforts without investing a ton of time and money. More info/register.

Host: rasa.io

Presenters:

  • Erica Salm Rench, director of customer success, rasa.io
  • Heather Nolan, marketing specialist, AssociationSuccess.org

Mon 10/26 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception because I’m attending).

Hosts: Billhighway and Mariner Management


Mon 10/26 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/27 from 10 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Tue 10/27 at 10:30 – How to Rock Your Next Virtual Event (Coffee & Connections)

Learn how to pump up the crowd and bring the fun factor to your next virtual event. Hear about ways to create an environment that makes people want to stay online with you; facilitate genuine social connections between your attendees; provide rewarding activities that are fun, not frivolous; switch up your conference schedule to avoid burnout; and encourage interaction with sponsors and solution providers. More info/register (looove this promo gif).

Host: Map Dynamics

Presenters:

  • Teri Carden, co-founder, 100Reviews
  • Alexis Simoneau, CAE, account manager, Map Dynamics

Tue 10/27 at 11 a.m. – Community-Building Event Strategies

Learn how to create bonds between your community members during and after your online events. Walk through creating engaging and memorable online events that bring your members closer together. Find out how to nurture those bonds after your events. More info/register.

Host: Community By Association

Presenter: Danielle Maveal, writer, entrepreneur, and consultant


Tue 10/27 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception because I’m attending).

Hosts: Billhighway and Mariner Management


Tue 10/27 at 2 p.m. – Association Advocacy in the Time of COVID-19 (Association Chat)

What can association advocacy experts tell us about the overview of the short- and long-term impacts of the COVID-19 pandemic on associations and how the “association of associations” is engaging policy and advocacy to support the field at this critical time? We’ll discuss the current political landscape on Capitol Hill, the status of recent and future Congressional COVID-19 relief packages, and the future for association advocacy efforts as a whole. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guests: Mary Kate Cunningham, CAE, and Chris Vest, CAE, of the American Society of Association Executives (ASAE)


Tue 10/27 at 2 p.m. – UBIT: How US Tax Rules Impact Virtual Exhibits and Sponsorships

Learn about the tax complications when going from F2F events to digital, what qualifies as unrelated business income tax (UBIT), and how your virtual exhibit revenue and sponsorship revenue may be impacted. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Paula Cozzi Goedert, partner, Corporate Department and Associations and Foundations Practice Group, Barnes & Thornburg LLP


Tue 10/27 at 4 p.m. – Migrating to a New Community Platform (Connect 2020 Technology Track)

Learn best practices and what to avoid from community experts that have gone through a recent migration. More info/register.

Host: Community Roundtable


Tue 10/27 at 7 p.m. – Facilt8Me Grapes & Apps

The premise is two-fold: grab your favorite grape (in wine form, of course) or cocktail/mocktail of choice and spend an hour with us as we talk about your favorite must have apps. More info/register.

Host: Event Garde


Wed 10/28 from 9 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Wed 10/28 at 10 a.m. – Rethinking Revenue

Learn how to evolve your sponsorship program to increase revenue. Hear about the four lifecycles of nonprofit corporate sponsorship programs, what sponsorship looks like and key activities in each cycle, what stops working and how you know when to evolve, how to smoothly move to the next level and get rapid results, and how these techniques worked for Destination Imagination. More info/register.

Hosts: Atigro, CRCFO, Nonprofit Center of the Berkshires, and Social Innovation Forum

Presenters:

  • Gail Bower, sponsorship strategist, Bower & Co.
  • Michele Tuck-Ponder, Executive Director of Destination Imagination
  • Andrew Whitmire, Director of Strategic Partnerships & Advancement at Destination Imagination

Wed 10/28 at 11 a.m. – Producing Content for Virtual Events (Evolve Community Series)

Learn how to become a production expert for your virtual events. Hear about the steps to ensuring a smooth live stream, deciding on a production company (or not…), and what’s most important when it comes to virtual event content production. More info/register.

Host: Swapcard


Wed 10/28 at 11 a.m. – Safety & Success: A Roadmap to In-Person Events & Site Visits Today

Learn how to craft your event safety roadmap. Hear how we safely and successfully executed an in-person meeting for 150 attendees, how CVBs and hotels are approaching site visits with new protocols in place, and the latest hotel and venue sanitation and safety measures. More info/register.

Host: Meeting Expectations

Presenters:

  • Lauren Andrews, Director of Site Selection, Meeting Expectations
  • Kowana Ragland, CMP, Senior Director of Meetings, Meeting Expectations
  • Joey Sirmons (moderator), Senior Digital Marketing Manager, Meeting Expectations

Wed 10/28 at 11:30 a.m. – The Big Reveal: 2020 Association Trends Report

Hear about the findings of the Association Trends 2020 study, the only industry research report with sentiments from both members and association professionals. Find out the latest trends impacting member value, loyalty, and engagement. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Tara Pawlak and Tirrah Switzer, Community Brands


Wed 10/28 at 12 p.m. – Straight from the Organizers: How They Managed Virtual Production (Evolve Community Series)

Learn how the panel managed the technical production side of their recent virtual events. Hear about their event’s outcomes, what they found easy and what they would do differently next time, not to mention their biggest challenges. More info/register.

Host: Swapcard


Wed 10/28 at 12 p.m. – Health Security in the Age of COVID

Learn proven, practical steps to consider when designing an effective and safe meeting in the wake of COVID-19. Gain clarity on the fundamental strategies for ensuring your attendees’ health. Learn the protocols for dealing with an ill attendee, and how to best respond. Understand how to minimize attendee health risks via health screenings before, and during your conference. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Jonathan Spero, CEO, InHouse Physicians


Wed 10/28 at 1 p.m. – Duty of Care: A New Reality

Hear the expertise of 3 industry pros who have developed comprehensive duty of care strategies and protocols to keep attendees safe. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Melinda L. Burdette, CMP, CMM, HMCC, Director of Events at Meeting Professionals International
  • Pierre Stone, Director of Conference and Catering, The Broadmoor
  • Mark Yuska, CEO at Alliance Nationwide Exposition

Wed 10/28 at 1 p.m. – What’s The Half-Life of Skills? 

Hear how organizations edit or evaluate training to ensure that the skills it’s teaching are up-to-date, relevant, and timely, and how organizations gather feedback from learners (and in some cases, digital badge earners) to know whether or not the skills they’re learning help them in their day-to-day. More info/register.

Host: Credly


Wed 10/28 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/28 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Wed 10/28 at 2 p.m. – Grow Sponsorship Revenue In Pandemic Times

Learn how to use both creativity and data to establish exclusive online sponsorship packages. Discover how to identify sponsors’ new goals and exceed their expectations with virtual meetings, how to create compelling virtual sponsorship packages, and how to drive sponsorship value with a digital strategy. More info/register.

Host: Brightfind

Presenters:

  • Bruce Rosenthal, corporate partnerships strategic advisor, Bruce Rosenthal Associates
  • Frank Klassen, CEO, Brightfind

Thu 10/29 at 10 a.m. – The Art of Gathering: How We Meet and Why It Matters

Creating a relevant, engaging online experience in 2020 is harder than ever, Zoom fatigue is real, yet more than ever we seek true connections. More info/register.

Host: Community Roundtable

Presenter: Priya Parker, author, The Art of Gathering


Thu 10/29 at 11:30 a.m. – Creating Unique and Engaging Experiences for Your Online Conference Community

Simply running an event online is no longer enough to draw attention and keep your attendees hooked. So how can you create unique memories and engaging experiences online? Hear tips on designing a virtual event full of memorable moments – one that will keep your community talking long after your live stages have closed their curtains. More info/register.

Host: Ex Ordo


Thu 10/29 at 12 p.m. – Zoom 2.0: Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap)

How we communicate in a remote world has become critical to our success. Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Carol Vernon, president of Communications Matters


Thu 10/29 at 1 p.m. – Membership Lifecycle Part III:  Engagement — Events, Programs & Non-Dues Revenue

Learn how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. More info/register.

Host: Impexium


Thu 10/29 at 1 p.m. – Marketing Automation: Technology & Strategies to Power Your Success

When marketing automation tools are paired with effective strategies, nonprofits are raising more funds, streamlining program operations, and deeply connecting with donors in a personalized way. Learn how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them. More info/register.

Host: Heller Consulting

Presenters:

  • Jett Winders, Director of Business Development, Heller Consulting
  • Taylor Shanklin, Vice President, Growth, Firefly Partners

Thu 10/29 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/29 at 2 p.m. – Turning Non-Traditional Sales Teams into Sales Machines

Discover common myths about sales in associations as well as insights and strategies to power-up your sales capabilities. Learn the meaning of sales enablement, deal boards, pipeline management and how these concepts can be used by association marketers; how CRM functionality can support revenue and growth initiatives in marketing automation platforms; and practical ways to transform key stakeholders—such as chapters and member services teams—into collaborative sales engines. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Aimee Pagano, HighRoad Solutions


Thu 10/29 at 2 p.m. – More Than Hype: Delivering Value That Exceeds Expectations

A strong mission, good benefits, and quality offerings are important, but it takes more to prove to someone your association is worth buying into. Learn what potential members want from you, how to expand your member benefits virtually and attract new members, important guidelines for conducting an organizational SWOT analysis, and what other associations are doing to increase their value and membership. More info/register.

Host: MultiView

Presenters: Chris Mazzon, VP, Association Partnerships, and Jessica Richardson, Director, Partner Relations, MultiView


Thu 10/29 at 3 p.m. – Spooktacular Costume Party

This is how we’re celebrating with our last Non Dues-a-Palooza event of the year and you’re invited. It’s free and just for funsies. So grab your favorite beverage, dig out your wacky hat, scary mask, or full-on cosplay outfit. Prizes for costumes, some mad libs fun, and loads of laughs. More info/register.

Host: Teri Carden, founder, 100 Reviews/Non-Dues-a-Palooza


Thu 10/29 at 3 p.m. – Ideas You Can Use: Delivering Session Content at Your Virtual or Hybrid Event

Most of us are still searching for the best way to turn a live conference into a valuable virtual or hybrid experience that meets the expectations of attendees and sponsors. The challenge is that there is no one “right” way to go virtual. Walk through several examples of how our customers have made a successful transition to virtual—both in how they delivered session content and sponsor and exhibitor value. Use these ideas as a starting point for your own virtual or hybrid event strategy. More info/register.

Host: Omnipress


Thu 10/29 at 3 p.m. – The Return to Face-to-Face: What Will You Do?

Hear about current industry challenges, examine crowd-sourced best practices for approaching COVID-era meeting planning, learn how to critically evaluate what options are best for your meeting, and understand when you’re increasing your risk rather than reducing it. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Ed Salvato, LGBTQ Tourism & Hospitality Marketing Expert

Fri 10/30 at 10 a.m. – NYSAE Engagement Lounge: Planning for the Future – Association Meetings – PART TWO

Join a discussion about planning post-COVID-19 association conferences, meetings and trade shows, including hybrid events, team dynamics and engagement during the pandemic, maximizing sponsor ROI, and getting back to “normal.” 1 CAE credit. More info/register.

Hosts: New York Society of Association Executives and NYPCMA

Facilitators:

  • Donna Kelley, US Account Sales Leader for Marriott International
  • Jimmy Le, Senior Conference Planner for the IEEE Communications Society

Fri 10/30 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/30 at 12 p.m. – 5 Keys to Association Website Success in 2020 (and Beyond)

Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corporation

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.


Fri 10/30 at 12 p.m. – The Paradox of Potential: Navigating the Gap Between Potential and Performance

While many believe they are doing all they can, a huge number of professionals are frustrated because they are coming up short of their personal expectations (and the expectations of others). Find out how people can accomplish more and enjoy their work and how leaders can help their teams succeed. Discover the possibilities of goal setting, teamwork, successful human engagement, cross-selling, and other skills to help everyone reach their highest potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Thom Singer, Davis Hill Solutions


Fri 10/30 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Tue 11/3 at 12 p.m. – Sponsorship Strategies During COVID-19: A Need for Change

For those of you hosting on-line events, you are well aware that your go-to sponsors are hesitant to sign-up for virtual sponsorships. New directions and approaches are now code-red priorities. This session will review key questions you are asking about how to develop and implement a new sponsorship approach. You’ll gain insights gleaned from what’s working and how you can position your association for success. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lewis Flax, Flax Associates LLC
  • Maren Colon, Consumer Bankers Association

Wed 11/4 at 1 p.m. – Building Data-Driven Member and Customer Experiences

Join us to hear insights from our recent Data and Analytics Report, including common technology tools and specific steps you can take to build a more data-driven approach across your organization. Learn how effective data use is helping associations serve their members and customers in smarter and more efficient ways. Gain insight that will help you avoid the common challenges of taking a more data-driven approach to serving members and customers. Understand how data and analytics is being adapted within the association community to respond more rapidly to members and customers during the COVID-19 crisis. More info/register.

Host: Association Analytics

Presenters: NCARB and McKinley Advisors


Thu 11/5 at 2 p.m. – The Polls Have Closed…Now What?

This session seeks to bring valuable insights into the recent election, the current health crisis, and the prognosis for the economy going forward.  We will also explore what that could mean for association investment reserves. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Ahmed Farruk, CIMA, AIF, DiMeo Schneider & Associates


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

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The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking.

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Praise be. WBT Systems describes 12 essentials for frugal innovation, the only kind your budget probably allows.

AMS considerations. If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. He describes several issues you should consider during AMS research and selection.

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.

Quick hits before we get to the list of next week’s free education:

  • How to connect with the co-workers you’re missing. (Anna Goldfarb, The New York Times)
  • As the Swedes say, “There’s no such thing as bad weather, only bad clothes.” How to cope with the long, cold Covid winter. (Kate Mooney, The Guardian)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • While we were away, my weekly fish share was frozen and put aside for me, which is how I ended up with a pound of frozen yellowfin tuna. What to do? Defrost it and make a luxurious tuna noodle casserole. Casserole recipes are flexible by nature, so instead of asparagus and scallions, I included broccoli stems, carrot and garlic chives along with the other vegetables.
  • When in need of a simple fish dish, like I did for black drum last week, blackened fillets are a cinch.
  • Green beans are all over the farmers market right now. I can’t resist their dark green snappiness so I just lightly season and steam them. Another night, I sautéed a mix of mustard greens and kale with red onion, sweet peppers and garlic.
  • Roasted root vegetables will make regular appearances from now on. This week, I served sweet potatoes and baby turnips tossed and roasted with red onion, garlic, smoked paprika and thyme.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/16 at 10 a.m.* – Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry

Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group
  • Loren Edelstein, Vice President and Content Director, Northstar Meetings Group
  • James Lancaster, Editor, AMI Magazine
  • Lauren Arena, Editor, M&C Asia
  • Paul Harvey, Deputy Editor, M&IT

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/16 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/16 at 11 a.m. – After Lockdown: Meetings & Events Post-Crisis

Join your peers for this critical conversation on how the Coronavirus crisis has changed the execution of meetings, events, conferences, and trade shows. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. 1 CMP credit. More info/register (registration fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 10/16 at 12 p.m. – Tactical Actions to Drive Engagement

Contextual engagement is the process of asking questions, capturing context, and acting immediately on member needs. It helps organizations engage members with more relevance and personalization throughout the member journey. Learn what actions can be taken that makes contextual engagement more effective than current methods. More info/register.

Host: PropFuel


Fri 10/16 at 12 p.m. – Redefining Event Business Models and Client/Supplier Partnerships

Understand how supplier partners are being impacted by COVID-19 and the implications for clients’ event business relationships. Learn to recognize what to expect from event suppliers when business returns, adapt your business model to the new reality, and establish new mutually beneficial client/supplier relationships. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California
  • Lorenzo Pignatti, DMCP, ADMEI President-Elect, Founder and President, TERRAEVENTS
  • Carolyn Pund, CMP, CMM, Director, Cisco Systems, Inc.
  • William F. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology

Fri 10/16 at 2 p.m. – Foresight Action Brief: New Forms of Work (Foresight Fridays with Jeff De Cagna)

This week’s discussion will focus on the ASAE ForesightWorks action brief on new forms of work. To prepare for the session, please download and review the action brief. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/16 at 2:30 p.m. – A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Mason, CEO of Caspian Agency


Mon 10/19 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/19 at 12 p.m. – Will the Pandemic Reshape Notions of Female Leadership?

Hear how the pandemic could fundamentally reshape notions of female leadership. Learn about changes taking place right now, such as a new overarching narrative of what a strong leader looks like, prioritization of a new set of critical leadership qualities like honesty, modesty, and intelligence, and visible female leaders serving as powerful role models. More info/register.

Host: Harvard Business Review
Presenter: Avivah Wittenberg-Cox, CEO of 20-first


Mon 10/19 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/20 at 11 a.m. – Small Association Best Practices to Increase Member Engagement Digitally

In today’s digital environment, your association must find new ways to encourage engagement to attract new members and keep members around year after year. Learn what member management data should you be analyzing, how to get more members involved and connected with your association, and top strategies other small associations are using to increase member engagement. More info/register.

Host: YourMembership

Presenters: Eddie Mora, Product Manager, and Michelle Schweitz, Association Advocate, YourMembership


Tue 10/20 at 11:30 a.m. – Virtual Networking for Meetings, Conferences & Events Pros

Want to get new ideas for your organization? Have some best practices to share? Just want to actually meet some new people in your field? We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 10/20 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 10/20 at 12 p.m. – Tackling Multicultural Marketing Like a Pro

Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Changing your imagery to be diverse isn’t enough; multicultural marketing requires a shift in your targeting, personas, and thinking. Discover the tools and strategies to make your marketing more diverse and inclusive of all. More info/register.

Host: The Diversity Movement


Tue 10/20 at 12 p.m. – CMM Information Session: Take Your Education to the Executive Level

Hear about the minimum requirements for applying to the Certificate in Meeting Management (CMM) program, the benefits that the CMM program and designation provides, and what distinguishes the CMM from other industry designations. More info/register.

Host: MPI

Presenters:

  • Erica Shonkwiler, MBA, CMP, Lecturer, Department of Tourism, Event, and Sport Management, Indiana University
  • Susan Garcia, MSEd, Program Manager, Indiana University
  • Robert T. Lenz, Professor Emeritus of Strategic Management, Kelley School of Business, Indiana University
  • Wendy Marcellin-Burgess, CMP, CMM, Senior Events Planner, American Federation of State County and Municipal Employees
  • Amy Maxey, CMM, Manager, Global Conferences & Events, Hyland
  • Carolina Lorenz, CMM, CMP, VEMM, Director of International Operations, MAELCA Meetings and Events

Tue 10/20 at 2 p.m. – Making the ‘Future of Work’ Work: How Associations Are Preparing the Next Generation Workforce

Explore ways in which associations are creating and supporting a next-generation workforce development effort. These associations are dedicated to jobs creation and skill development for students and young professionals. As a result, they are fast-tracking the economic recovery of their industries, building valuable alliances with educators and youth organizations, and establishing community with the next generation of members. More info/register.

Host: Sarah Sladek, founder, Save The Associations

Presenters:

  • Jean-Francois Champagne, President, Automotive Industries Association of Canada
  • Erin Volk, Vice President, Associated General Contractors of California
  • Lakisha Woods, CAE, CEO, National Institute of Building Sciences
  • Susan Franceschi, Chief Membership Officer, American Water Works Association
  • Joanne Fiore, Vice-President, American Institute of CPAs

Tue 10/20 at 2 p.m. – How to Look & Sound Better on Video: Advice from an AV Digital Master Trainer  (Association Chat)

Find out how to look and sound amazing for your Zoom meetings and virtual events. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Charles (Chuck) Espinoza, AVIXA Staff Instructor


Tue 10/20 at 2 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to implement technology to create safer events, create event layouts and diagrams that comply with social distancing, manage session capacity and use self-check-in kiosks, and safely facilitate onsite meetings and enable touchless contact sharing. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Brooke Gracey, Senior Manager, Demand Generation, and Leah Utley, Senior Sales Executive, Onsite Solutions, Cvent


Tue 10/20 at 4 p.m. – Technology and the Global Nomad (AWTC virtual meetup)

When Alex Mouw decided to take a year to travel around the world with her husband and two children, she also decided to work throughout the trip while home schooling her children. Modern technology is the only reason that this was possible. Alex will share her technology tips for exploring the world while being a senior staffer at a leading web development company and a parent and homeschool teacher. More info/register.

Host: Association Women Technology Champions

Presenter: Alexandra Biddle Mouw, CAE, is the Principal Digital Strategist at Results Direct


Wed 10/21 at 11 a.m. – Free From Stress

In this relaxing session, Angela will take you through simple practices to calm the mind and body and explore simple strategies you can implement immediately to decrease stress and feel refreshed. More info/register.

Host: PCMA

Presenter: global wellness expert Angela Gaffney


Wed 10/21 at 12 p.m. – Your Challenges and Hopes: Insights from MGI’s 12th Edition Membership Marketing Benchmarking Report

Hear key takeaways and insights from this year’s benchmarking report, including actionable findings that you can use to improve your association’s membership results now and into the future. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenter: Tony Rossell, Senior Vice President, MGI


Wed 10/21 at 1 p.m. – Strategy and Data Alignment

While data and analytics tends to be leveraged in specific areas of association management, it is often underutilized in an area of great potential: strategy. Learn how associations are adapting the data and analytics function to respond to the COVID-19 crisis and prepare for future challenges and opportunities. Benchmark your organization against others by gaining access to key data and analytics trends. Anticipate the wins and setbacks of your data and analytics journey by hearing from other associations at different stages of data maturity. More info/register.

Host: Association Analytics

Presenters:

  • Patrick Glaser, M.A., MPA – Vice President, Research and Analytics at McKinley Advisors
  • David DeLorenzo – Chief Operating Officer at Association Analytics

Wed 10/21 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/21 at 2 p.m. – How to Plan Your 2021 Conference Format

Associations that rely on events to drive revenue face an uncertain 2021 conference environment but need to start planning now. Learn a four-step approach for conference format decision making, how to incorporate scenario plans into your decision process, why registration demand can differ for different formats, how to tailor sponsorships to your event format, how to set up a hybrid event while minimizing costs, and the top virtual platform design problem that leaves attendees unhappy. More info/register.

Host: OpenWater

Presenters:

  • Tim Spell, CEO, OpenWater
  • Chris Gloede, past CMO of the American Bar Association and now Chief Consultant at Ricochet Advice

Wed 10/21 at 2 p.m. – #RealTalk: Jump Start Your DEI Strategy

Join a candid and relevant dialogue about the value that diversity, equity, and inclusion (DEI) bring to the meeting and hospitality industries. The conversation will feature authentic discussions and best practices relative to DEI structure, strategy, and succession planning, as well as evaluate measurement and success metrics. Discuss the need for a task force, committee, or board of directors position as paramount to transformation, and revenue opportunities by measuring the ROI of DEI implementation and practice. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Pawntra Shadab, CIS, CTA, Vice President, Elite Productions International
  • Nikki Benner, CMP
  • Carolynn Santos, CADAZO, Chief Executive Officer
  • Jon Trask, Founder, Strategic Meeting Tech
  • Amani Roberts, Chief Musical Curator

Wed 10/21 at 2 p.m. – Cyber Threat Evolution: Hacking the Hacker’s Mindset

Hear lessons learned from losing an entire business to cybercrime Learn how to deploy a threat narrative to empower your culture of security, and how crisis and failure are untapped weapons in your anti-fraud toolkit. Understand how cybersecurity has shifted due to recent events, the greatest risks growing out of our new reality, and concrete steps to minimize these vulnerabilities. 1 CMP credit. More info/register.

Host: PCMA

Presenter: John Sileo, CEO of a Denver-based cyber think tank


Wed 10/21 at 3 p.m. – Cybersecurity Training for Nonprofits: Your Staff Are Your Best Defense

Learn about common cybersecurity threats and the best techniques for dealing with them. Hear how to balance convenience and security for your staff, so they can follow best practices and be your best defense against hackers and cybercrime. Walk through a typical staff training, including what must be included, how to approach building a team ethos, and how often to update/mandate your training and work with HR. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Chief Technology Officer at Community IT


Thu 10/22 at 10 a.m. – What’s Working Now: Leveraging Your CMS

Hear about the right content management system (CMS) factors to consider when selecting a new platform. Walk away with valuable lessons learned to speed up your CMS selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Thu 10/22 at 11 a.m. – A Courageous Conversation About Race: How Leaders in the Events Industry Are Stepping Up to Make Meaningful Change

We will discuss why it is hard – but more important than ever – to talk about race and to act on these issues. Join us to hear from industry leaders on what senior leaders can do to foster a more diverse and inclusive business culture where everyone can thrive and prosper. More info/register.

Hosts: Virtual Events Institute and Smartxpo


Thu 10/22 at 12 p.m. – Managing Staff Onboarding During a Pandemic: A CEO Dialogue

Successful staff onboarding is an art, even in the best of times. Doing so in a completely virtual environment such as the one we have been in the past six months, is even more complex. Join this CEO dialogue to hear from colleagues the onboarding processes that they have adapted to meet the current work environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dany Bourjolly Smith (moderator), SHRM-SCP, lead consultant, Association CareerHQ Recruitment Concierge Team
  • Cameron Curtis, CMM, CAE, president & CEO, Association of Air Medical Services & Medevac Foundation International
  • Jay Karen, CAE, chief executive officer, National Golf Course Owners Association
  • Lane Velayo, CAE, chief executive officer/owner, Synergos

Thu 10/22 at 12 p.m. – All About Community Analytics (Connect 2020 Technology Track)

Hear a discussion with leading community platform vendors about community analytics. More info/register.

Host: The Community Roundtable

Presenters:

  • Jim Storer (moderator), The Community Roundtable
  • Sean Dufft, Igloo Software
  • Cai Kjaer, SWOOP Analytics
  • Mikhael Opletayev, VP of Applied Research, Higher Logic

Thu 10/22 at 1 p.m. – Mega-Personalization: The Case for an Individualized Website Experience

Many organizations are taking an audience-first approach and connecting users to content that’s relevant to their individual needs – and the ways to do this are continuing to improve. Learn how CFP Board, the national educational and testing authority for the Certified Financial Planner credential, is using clever and powerful personalization to create websites that inspire, inform and motivate. More info/register.

Host: Gravitate Solutions

Presenter: Dave Mazzulla, Director of IT at CFP Board


Thu 10/22 at 1 p.m. – 5 Digital Marketing Ideas for Promoting Continuing Education

Learn how to reignite excitement and participation around online learning opportunities within your association and how ad targeting can play a powerful role in boosting course enrollments, especially right now. Whether you’re a one-man-marketing-band or have the support of an entire team, you will take away a fully-baked, multi-channel campaign plans you can apply right away. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Aidan Augustin, Founder and CEO of Feathr


Thu 10/22 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/22 at 2 p.m. – 5 Ways Association Marketers Should Plan for an Uncertain Future

For many association marketers, this unprecedented time is creating new opportunities to elevate their marketing and communication strategies for engaging with members and non-members. Hear about new opportunities, what it takes to adjust marketing efforts and how this will help your association adapt to the new normal. More info/register.

Host: Protech Associates

Presenters:

  • Joel Hinton, ClickDimensions’ Senior Territory Channel Manager
  • Liz Palm, Protech’s Marketing Director

Thu 10/22 at 2 p.m. – Monster No More: Design Your Franken-Stack for Success

Are you struggling to unify your martech stack and bring it to life à la Dr. Frankenstein? Get actionable tricks and resources for avoiding common pitfalls and setting your team and tech stack up for success, including tips for using tech to track lead progression and attribution through the funnel, integrating your tech stack for a single source of truth, best practices for scoping and structuring your martech stack, and real-life examples from customers on how they set up their systems for success. More info/register.

Host: Cvent


Fri 10/23 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/23 at 12 p.m. – How to Remain Relevant in the Marketplace

With nearly 1/3 of the US workforce self-employed and growing throughout the world, owning a business is the new norm. We will discuss the challenges and solutions to keeping your business alive and thriving, including wow to schedule a time to work on your business as well as in it, when to lead, follow or get out of the way of opportunities, and how focusing on strengths is the key to success. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings Connect, Soundings Connect
  • Jessica Levin, President and Chief Connector, Seven Degrees LLC

Fri 10/23 at 1 p.m. – Ask the Association Veteran Anything

Possible topics include virtual events, converting an in-person to online, engagement in a virtual event setting, ideas around business model changes, repurposing content, decline in membership, engagement, or attendance, ideas on how to remain relevant, and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager


Fri 10/23 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 10/26 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual “must-be-free” rule since I’m going.).

Hosts: Billhighway and Mariner Management


Tue 10/27 from 10 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Tue 10/27 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual must-be-free rule since I’m going.).

Hosts: Billhighway and Mariner Management


Wed 10/28 from 9 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Wed 10/28 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Thu 10/29 at 12 p.m. – Zoom 2.0: Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap)

How we communicate in a remote world has become critical to our success. Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Carol Vernon, president of Communications Matters


Thu 10/29 at 1 p.m. – Membership Lifecycle Part III:  Engagement — Events, Programs & Non-Dues Revenue

Learn how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. More info/register.

Host: Impexium


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Intricate Explorer via Unsplash

The weekly list of free educational events and resources for the association community…

hiking up the saddle Canyonlands 700

I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places.

Association mojo. At times, it’s a struggle, isn’t it? I’ve been feeling out of sorts since coming back from a week of hiking in beautiful, quiet southeastern Utah. It’s like, ugh, back to this messed-up reality again—thank goodness I love my work, I tend to bury myself in it these days.

Sure, other people may have it worse than you during this pandemic, but those despondent, lackluster and fried feelings of yours are real. If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back.

Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Billhighway explains how some association chapters are engaging early-career members.

Remote watercooler. At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments—the same ideas can help you simulate conference hallway conversations too.

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to  encourage members and prospective customers to browse through the educational programs you offer via your LMS.

UBIT for virtual trade shows. You may not have learned this when studying for the CAE exam, but for virtual trade shows, Unrelated Business Income Tax (UBIT) is a serious issue. At MeetingsNet, Rob Carey shares advice from George Constantine and Jeffrey Tenenbaum on what you need to know about UBIT.

Virtual conference sponsors. Bruce Rosenthal and Chris Gloede wrote a post for Association Success that explains what virtual conference sponsors want and don’t want. Their advice will help you adjust your sponsorship packages to today’s reality for businesses.

Quick hits before we get to the list of next week’s free education:

  • How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. (Megan Burke Roudebush, Fast Company)
  • How to update old blog posts for SEO. (Joshua Hardwick, Ahrefs)
  • Tips for living online: lessons from six months of the COVID-19 pandemic. (Pamela Scott Bracey, PhD, The Conversation)
  • How to read more books. (Christian Jarrett, Psyche)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • When in a time crunch, this recipe for maple barbecue glazed fish is a cinch. It’s one of my standbys for boldly flavored fish like Spanish mackerel.
  • Southwestern flavors are always a favorite in this house, so we enjoyed this taco casserole. I went with two layers instead of three (so less cheese and tortillas) and added jalapeños to the mix. I used this recipe for homemade taco seasoning.
  • I keep getting all kinds of peppers (sweet, bell, shishito, poblano) in my CSA share so I’ve been sautéing eggplant with peppers, red onion, garlic, basil and red wine vinegar. I suspect you’ll see this mentioned again in the near future.
  • Kale and baby greens have also made regular appearances in the CSA share lately, so I’ve been sautéing them with red bell pepper, onion, and garlic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/9 at 12 p.m. – Is Your Organization Ready to Take the Full Advantage of Digital Events?

Navigating to the digital domain and online events took many event planners by surprise. While this domain creates lots of uncertainties, it also provides much more opportunities for the event organizers and their organization stakeholders. Learn how to evaluate your digital infrastructure, where to start with transforming your offline event into online, and which types of event exist and how to approach each of them. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo


Fri 10/9 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 10/9 at 2 p.m. – Making Learning Intentional in The Turbulent Twenties (Foresight Fridays with Jeff De Cagna)

Enjoy compelling future-focused learning and discussion about this article. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/9 at 2 p.m. – Facilitative Listening Skills Workshop

Explore and practice a variety of listening skills in breakout sessions in Zoom. Improve your facilitative listening skills and learn new techniques that you can employ right away. More info/register.

Host: Laurie Dougherty, Certified Facilitator and Qualified Trainer of Facilitation Methods


Mon 10/12 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/12 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/13 at 11 a.m. – How to Manage Conflict in a Remote Workplace                         

Learn the two most important tools for having better conflict conversations so you can tackle your conflict head on and get to the more important things on your plate. More info/register.

Host: Association Success

Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces


Tue 10/13 at 1 p.m. – Impactful Learning and Moderating  

Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Take away a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Tue 10/13 at 2 p.m. – Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat)

Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Sherron Washington, M.A., marketing and communication professional


Wed 10/14 from 11 a.m. to 6 p.m. – Zoomtopia: Zoom Users Conference

Discover how video-first unified communications are empowering the workforces of today and transforming the workspaces of tomorrow. The agenda will also be packed with exciting product updates, guest speakers, virtual networking opportunities, and customer appreciation. More info/register.

Host: Zoom


Wed 10/14 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 10/14 at 12 p.m. – What Will You Need to Budget for the Unexpected?

2020 has provided challenges no one ever expected, let alone budgeted for. So how are associations planning their budgets, decisions and logistics for the future, especially when training and conferences provide many associations with necessary non-dues revenue? Join our professional development panel of pros to find out. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Erik Burns, Ed.D., MBA, MA; Director, Corporate Engagement, American Association of Pharmaceutical Scientists
  • Dawn Gannon, MBA, CAE; Sr. Program Manager, Virtual
  • J David Rozsa, CAE, ACA; CEO, Metacred, Inc.

Wed 10/14 at 12:30 p.m. – Cybersecurity for Nonprofits – What Is Noise and What Is News

Hear about strategies that nonprofit organizations can incorporate to mitigate cybersecurity risk through the implementation of the National Institute of Standards and Technology (NIST) Cybersecurity Framework and other risk management initiatives. The panel will also provide an overview of both U.S. and international cybersecurity trends for 2020 and recap developments in the cybersecurity field that are relevant to the nonprofit sector. More info/register.

Host: Venable LLP

Presenters:

  • Ari Schwartz, Managing Director of Cybersecurity Services, Venable LLP
  • Grant Schneider, Senior Director of Cybersecurity Services, Venable LLP 

Wed 10/14 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/14 at 2 p.m. – FAQs and Best Practices About Converting to a New AMS

Moving to a new AMS can be a monumental effort with lots of risk. Hear what to expect and learn how to prepare. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ben Muscolino, President at AMS Geeks


Wed 10/14 at 2 p.m. – 26 Engaging Formats for Virtual and Hybrid Events

A re-broadcast of one of the most popular sessions from the 2020 ASAE Virtual Annual Meeting & Exposition, this high-energy session features a panel of experts sharing their best tips for engaging audiences virtually, using a rapid-fire format that shares one example for each letter of the alphabet. The format is half the fun, as this team will use a new ABC style that involves quick discussion to spark ideas and share practical tips planners can try immediately. Come to learn about trending issues, and leave with a new setup you can implement in your events. More info/register.

Host: ASAE

Presenters:

  • Beth Surmont, CMP, CAE, Director of Experience Design, 360 Live Media
  • Christine Peck, Senior Director, Education and Learning Services, SmithBucklin
  • Carol McGury, MPS, Executive Vice President, SmithBucklin
  • Sharon Newport, CAE, Chief Operating Officer

Wed 10/14 at 4 p.m. – Association Consultants Virtual Forum

A group of association consultants, first convened by the ASAE Key Consultants Committee at the 2020 Great Ideas Conference, has been meeting virtually since March, when most of the group shifted to working remotely. Since then, the group has discussed a wide range of topics, with a particular focus on shifting and adapting strategies, practices, and mindsets amid the coronavirus pandemic. Join us to engage in organic dialogue with your fellow association consultants. This town hall will allow you to network with peers in breakout rooms as well as in a larger group. More info/register.

Host: ASAE


Thu 10/15 at 10 a.m. – 5 Things Every Event Organizer Must Do in 2021

Hear lessons learned and best practices from a panel of association meeting planners. Our panelists will share: the pros and cons of the technology they used, how they kept their audience engaged, and their biggest challenges. More info/register.

Host: 360 Live Media

Presenters: Beth Surmont and Brooke Wilson, lead experience designers, 360 Live Media


Thu 10/15 at 10 a.m. – Gaining Influence in a Vendor’s Platform Roadmap (Connect 2020 Technology Track)

Hear about a three-pronged approach to gain influence with your online community vendor and get your ideas on their roadmap. More info/register.

Host: Community Roundtable

Presenters:

  • Cy Jervis, Cloudera
  • Jon Allan, VP & GM, Communities & Web Self-Service, Verint Intelligent Self-Service
  • Steve Nguyen, Principal Program Manager, Microsoft
  • Adrian Speyer, Head of Community, Vanilla Forums

Thu 10/15 at 10:30 a.m. – Thriving Internationally in Times of COVID-19 and Beyond

Explore the opportunities presented by the intersection of digital transformation and internationalization. Learn how two successful associations navigated the crisis and positioned themselves for success internationally. Discuss best practices for operating internationally without getting on a plane. More info/register.

Host: Factum Global

Presenters:

  • Thomas Smith, Executive Director, American Society of Civil Engineers
  • Scott Stuart, CEO, The Turnaround Management Association
  • Francisco Gomez, Founder and CEO, Factum Global

Thu 10/15 at 11 a.m. – Virtual Event Tech Day: 20 Experts Answer the Top 20 Questions About Virtual Events

Join us for a unique opportunity to listen to the top 20 experts on virtual events answering the 20 most pressing questions about virtual event technology. 20 speakers x 20 questions = 20×20, a new event format to explore the present and future of virtual events. More info/register.

Host: EventMB


Thu 10/15 from 11 a.m. to 6:15 p.m. – Zoomtopia: Zoom Users Conference

Discover how video-first unified communications are empowering the workforces of today and transforming the workspaces of tomorrow. The agenda will also be packed with exciting product updates, guest speakers, virtual networking opportunities, and customer appreciation. More info/register.

Host: Zoom


Thu 10/15 from 11:30 a.m. to 2:30 p.m. – Unprecedented Leadership During Unprecedented Times (Planet IMEX Association Leadership Forum)

A thought-provoking, intellectually demanding learning experience for senior-level leaders in the association community, participants will be inspired and challenged by visionaries and role models from a variety of professional and trade association backgrounds. The forum leverages strategic conversations and collaborative peer learning to help you apply advanced leadership concepts. You will leave inspired, motivated, and ready to embrace change to drive your association forward. 4 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Richard Yep, FASAE, CAE, chief executive officer, American Counseling Association
  • Vicki Deal-Williams, FASAE, CAE, chief staff officer for multicultural affairs, American Speech-Language-Hearing Association
  • Jeffrey Shields, FASAE, CAE, president & CEO, National Business Officers Association
  • Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC

Thu 10/15 at 12 p.m. – Virtual Events Suck, But Yours Doesn’t Have To

Learn more about ways to improve virtual events in a discussion on the panelists’ latest research “Virtual Events Suck, but Yours Doesn’t Have To.” More info/register.

Host: Constellation R

Presenters: Dion Hinchcliffe, Liz Miller & R “Ray” Wang


Thu 10/15 at 12:30 p.m. – Make Buying Technology Less Painful and More Fun

Learn a step-by-step process and key considerations for choosing new technology that includes all of the appropriate internal and external stakeholders. Topics include strategy, requirements, proposals, demos and selection, implementation, and buying in a pandemic. More info/register.

Host: Personify

Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify


Thu 10/15 at 1 p.m. – Grow & Retain Members: Customize Your Joining Process

Salesforce and other Association Management Software (AMS) allow organizations to use the critical pieces of data to customize the online journey for members and donors. A well-researched, goal-oriented and theme-based join process can help you achieve increased engagement at the cost of a few clicks. Discover the possibilities of customization and enhancement to your joining process. More info/register.

Host: Aplusify

Presenters:

  • Neeraj Garg, COO, Aplusify
  • Barbara J. Armentrout, CAE
  • Teri Carden, Founder, ReviewMyAMS

Thu 10/15 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/15 at 2 p.m. – The Return to F2F: Considerations Before You Head Back On Site

Hear taskforce recommendations for Covid-related waivers, social-distancing challenges, sick attendees, and more. Identify the health and safety issues that must be addressed before logistical planning for an event begins. Understand how to use your attendee registration sites to enhance onsite health and safety. Learn best practices for navigating the patchwork of pandemic-related state and national rules while keeping your attendees and staff healthy and safe. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Laura Konwinski, Senior Director of Global Compliance, and Andrea de Miro, Operations Leader for Ancillary Meetings, BCD Meetings & Events


Thu 10/15 at 2 p.m. – 5 Tips for Taking Your Internal Events Virtual

Learn how a virtual event platform can help you raise the bar of your biggest companywide events. We’ll talk best practices for using enterprise-class video streaming, audience engagement tools, feedback surveys and attendee networking to make sure your internal event is the dynamic and energizing masterpiece you need to get your teams ready to succeed. More info/register.

Host: Smart Meetings

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Thu 10/15 at 4 p.m. – How to Avoid Pandemonium When Marketing During a Pandemic (ASAE Reston-Loudoun Idea Swap)

Learn how to approach marketing in the next six to 18 months, how the brain works when dealing with so many crises, the new marketing playbook including new member personas, habits to embrace in 2020, and 15 tips to help you in your marketing efforts now. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Sheri Singer, President, Singer Communications


Fri 10/16 at 10 a.m. – Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry

Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group
  • Loren Edelstein, Vice President and Content Director, Northstar Meetings Group
  • James Lancaster, Editor, AMI Magazine
  • Lauren Arena, Editor, M&C Asia
  • Paul Harvey, Deputy Editor, M&IT

Fri 10/16 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/16 at 11 a.m. – After Lockdown: Meetings & Events Post-Crisis

Join your peers for this critical conversation on how the Coronavirus crisis has changed the execution of meetings, events, conferences, and trade shows. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. 1 CMP credit. More info/register (registration fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 10/16 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/16 at 2:30 p.m. – A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Mason, CEO of Caspian Agency


Tue 10/20 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 10/20 at 2 p.m. – How to Look & Sound Better on Video: Advice from an AV Digital Master Trainer  (Association Chat)

More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Charles (Chuck) Espinoza, AVIXA Staff Instructor


Tue 10/20 at 4 p.m. – Technology and the Global Nomad (AWTC virtual meetup)

When Alex Mouw decided to take a year to travel around the world with her husband and two children, she also decided to work throughout the trip while home schooling her children. Modern technology is the only reason that this was possible. Alex will share her technology tips for exploring the world while being a senior staffer at a leading web development company and a parent and homeschool teacher. More info/register.

Host: Association Women Technology Champions

Presenter: Alexandra Biddle Mouw, CAE, Principal Digital Strategist at Results Direct


Thu 10/22 at 12 p.m. – Managing Staff Onboarding During a Pandemic: A CEO Dialogue

Successful staff onboarding is an art, even in the best of times. Doing so in a completely virtual environment such as the one we have been in the past six months, is even more complex. Join this CEO dialogue to hear from colleagues the onboarding processes that they have adapted to meet the current work environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dany Bourjolly Smith (moderator), SHRM-SCP, lead consultant, Association CareerHQ Recruitment Concierge Team
  • Cameron Curtis, CMM, CAE, president & CEO, Association of Air Medical Services & Medevac Foundation International
  • Jay Karen, CAE, chief executive officer, National Golf Course Owners Association
  • Lane Velayo, CAE, chief executive officer/owner, Synergos

Thu 10/22 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Mon 10/26 and Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception for this one).

Hosts: Billhighway and Mariner Management

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for the association community

I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks.

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications.

Conference attendee learning journey. WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. Since attendees will forget most of what they hear and lose touch with new connections, associations should provide a learning experience that goes beyond the confines of an isolated event.

Virtual conference experience. Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience.

Diversity and inclusion in marcomm. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. He says real change doesn’t happen overnight, but requires a shift in culture, specifically, “recognizing a comfortable status quo and wanting to be better. A lack of diversity isn’t an indictment on your organization, but rather a symptom of that implicit bias.”

Speaker panel diversity. New research from EventMB says event speaker panels are still not diverse. Keneisha Williams, co-founder of Black In Events, and Dylan Monorchio of Event MB provide details on the findings and discuss barriers to progress.

Quick hits before we get to the list of next week’s free education:

  • What not to do when planning your next virtual event. (JT Long, Smart Meetings)
  • 5 unusual ways to find new inspiration for content. (KiKi L’Italien, Association Chat)
  • Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. (Amanda McGowan, PRI The World)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I found an old unopened bag of jalapeno pretzels hiding in my pantry—which is really a bookcase in my office. Since they were stale, I crushed them in the food processor and used them as a coating for pan-fried catfish—first dredging the fillets in flour and then egg. I must say, what a super idea it was.
  • I was hankering for Indian food so on Sunday I pan-fried flounder per this recipe for chepa vepudu aka fish fry. Ooh, that spice paste was excellent. I served the fish with mint-cilantro chutney, a recipe from Modern Spice, an Indian cookbook by Monica Bhide.
  • On the side, I made mustard greens (and kale) masala. The recipe didn’t include ingredients for the ginger-garlic paste so I used some of the fish recipe’s spice paste. So good. The leftovers have been great for breakfast in an egg fried rice type of thing.
  • And to round out the meal, a fantastic chickpea salad with dried apricots and almonds. Enjoying those leftovers too.

Here are the educational events scheduled for the next two weeks. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/25 at 12 p.m. – Meeting Executive Re-Think Tank: Lessons Learned from Hotel Openings & Restarting Live Meetings

Hear about recent face-to-face meetings held in the new environment, insight into the outcomes of those meetings, and the current legal dilemmas which we now face. We will focus on lessons learned during the re-opening phase and what we see happening in the months ahead. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra Warner, Esq., PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia
  • Melanie Clifford, Regional Director of Sales, M. Gibson Hotels
  • Vito Curalli, CHA, Executive Director, International Sales and Industry Relations Hilton Worldwide Sales
  • Nicole Unger, CMP, Vice President of Sales, Alliance
  • Sven Boelhouwer, Freelance Event Professional, No Desk

Fri 9/25 at 1 p.m. (maybe?) – Association Chat Friday News on LinkedIn Live

Watching a replay of this last Friday brought back memories of Sweet Spot, who remembers that? KiKi covers industry news, upcoming events, people on the job hunt, and more. Follow KiKi on LinkedIn to confirm the time and get more details.

Host: KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat


Fri 9/25 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/25 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight (Foresight Fridays with Jeff De Cagna)

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE ethics credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 9/28 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/28 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/29 at 11:30 a.m. – Monetization in Hybrid and Virtual Events

Learn about the best ways to monetize your events, no matter if they’re 100% online or in hybrid format. More info/register.

Host: Swapcard

Presenters:

  • KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat
  • Michael Leahy, sales leader
  • Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager

Tue 9/29 at 12 p.m. – Power Up Your Networking… LinkedIn and BEYOND

With the meetings/hospitality industry virtually at a standstill, and many MPI members losing their jobs, a lot of us are wondering what’s next, let alone how to pay our bills. Learn about the power of LinkedIn for building up your networking efforts. Get meaty insights on how to update your profile and use LinkedIn to make connections, as well as alternative job directions for industry people at a loss of where to start. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dawn Rasmussen, CMP, President, Pathfinder Writing and Career Services LLC


Tue 9/29 at 12 p.m. – Tips for Choosing Your Next AMS

Hear tips to understanding which AMS capabilities are right for your organization, advice on the vendor selection process—key themes and questions to ask, an overview of pricing in the AMS marketplace in 2020, and pros and cons of off-the-shelf solutions vs. flexible, configurable platforms. More info/register.

Host: Aptify

Presenters: Johanna Snider, EVP of Sales, and Grace Gardner, Sr. Marketing Manager, Aptify


Tue 9/29 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 9/29 at 12:30 p.m. – Unlocking Opportunities to Advance Virtual Sales

Hear about the sales skills needed to open up opportunities selling virtually in this new environment, and walk you through areas of adjustment for your business. Join us for tangible takeaways that you can implement right away to take your sales strategy to the next level. More info/register.

Host: Pathable

Presenter: Ciara Feely, Sales Strategist and Author


Tue 9/29 at 1 p.m. – Dynamic Meetings

Find out about approaches to create high engagement in your virtual meetings and trainings that make participants feel engaged throughout. See how to validate the learning and idea discussion in the virtual space. Learn how to cue interactions that gain greater sharing and input. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Tue 9/29 at 2 p.m. – Where We Stand Now: One Foot in the Pandemic and One Foot in the Recovery (Association TechTalk)

More info/register.

Host: Loretta DeLuca, CEO, DelCor

Guest: Chris Busky, CEO, IDSA


Tue 9/29 at 2 p.m. – How to Look, Sound, and Think Better on Video

More info/register.

Host: KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat

Guest: Chuck Espinoza


Tue 9/29 at 2 p.m. – No Events? No Problem. Help Your Members Get Hired with Virtual Career Fairs.

Hear how to leverage (and monetize) virtual career fairs, and learn best practices around creating and hosting successful online events in a crowded marketplace. Hear about one association’s experience implementing and executing a career fairs platform, connecting employers with job seekers, and offering members a valuable career advancement benefit. 1 CAE credit. More info/register.

Host: Web Scribble

Presenters:

  • Lynz Floren, LA County Bar Association
  • Dawn DiLorenzo, Director of Marketing, Web Scribble

Tue 9/29 at 2 p.m. – How to Enact Change in Your Organization

The need for real diversity and inclusion is clear, but how do we make it happen? For some organizations, only small changes are needed to encapsulate the true meaning of diversity and inclusion, but for others, massive steps need to be taken. Hear about the practices Reed Exhibitions has put in place to hold the organization and its decision makers accountable to their plan. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Ron Walden, Group Vice President of Strategic Partnerships and Activation, Reed Exhibitions USA


Tue 9/29 at 2 p.m. – How to Scope and Implement Virtual Event Technology

Virtual event technology is key for pulling off a virtual event, but implementing new tech is never easy. Learn the four stages of scoping and implementing virtual technology to ensure consistent data, improve the attendee experience, increase engagement, prove ROI, and build effective cross-functional teams. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Taylor Bohn, Senior Event Technology Analyst at Cvent
  • Lauren Allison, Lead of Meetings and Events at Cvent

Tue 9/29 at 3 p.m. – Simple SEO Strategies for Associations

Learn why it’s so important to make sure your educational content is optimized for search engines. Hear about the three most-overlooked SEO tactics, how to tackle them using existing resources, and real-world examples that demonstrate how these steps dramatically increase the visibility and reach of your content. More info/register.

Host: Omnipress

Presenters: Tracy Grzybowski, Director of Marketing, and Sara Peck, Digital Strategist, Omnipress


Tue 9/29 at 3 p.m. – Online Fundraising Compliance: What Nonprofits Need to Know

Online fundraising’s broader reach also brings increased registration and reporting requirements. It also brings greater scrutiny from donors, foundation funders, and corporate sponsors. Learn what your nonprofit needs to know about online fundraising compliance, including which state laws apply when you fundraise online, where your nonprofit needs to register to fundraise, two methods your nonprofit can use to achieve fundraising compliance, and how you can message compliance to grow donor trust and giving. More info/register.

Host: Nonprofit Hub

Presenter: Sharon Cody, Partnership Manager at Harbor Compliance


Tue 9/29 at 5:30 p.m. – Virtual Networking for Association Pros

Want to get new ideas for your organization? Looking for a job? Have some best practices to share? Just want to actually meet some new people in your field? We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 9/29 at 6 p.m. – 10 Actionable Tips to Improve Website Quality & E-A-T

Learn about the role E-A-T (expertise, authoritativeness, and trustworthiness) plays (and does not play) in Google’s algorithms. Hear about the tactics and strategies that can potentially create trust issues with your website. More info/register.

Host: Orbit Media

Presenter: Lily Ray, Director of SEO at Path Interactive


Wed 9/30 at 10 a.m. – PIA Case Study, Rethinking Your Membership Plan

Hear about the journey to increase membership for the National Association of Professional Insurance Agents (PIA). Learn how they approached membership recruitment, onboarding, engagement, retention, and renewal—the full membership lifecycle—to increase membership. More info/register.

Host: Charles River CFO

Presenters:

  • Dana Anaman, CAE, Senior Director of Membership & Affiliate Services at the National Association of Professional Insurance Agents
  • Elizabeth Weaver Engel, CAE, Chief Strategist at Spark Consulting

Wed 9/30 at 11 a.m. – Deliver Winning Digital Event Presentations

To cut through the numerous distractions and “Zoom fatigue” many virtual attendees face, speakers and planners must up their game. Hear about simple changes to make in your visuals and delivery as well as overall ways to rethink how you are presenting your material. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Matt Abrahams, Lecturer, Stanford Graduate School of Business; author of Speaking Up Without Freaking Out
  • Alan Davis, Founder and designer, UltraDesign.ie
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Wed 9/30 at 11 a.m. – How to Build a World-Class Remote Team

Learn about the foundational strategies and key tactics used to build a world-class remote culture and how your organization can do the same to adapt to a new normal. Find out how to identify and acquire talent that fits your organization, even when hiring remotely. More info/register.

Host: Association Success

Presenter: Robert Glazer, founder and CEO of Acceleration Partners


Wed 9/30 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/30 at 12 p.m. – What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual

Hear from two key executives from the APA on how they strategically turned a challenge into an opportunity to bring their community together like never before. They themed each day around relevant content, particularly via general sessions, and turned networking on its ear. Exhibitors? Not this time around. Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Alicia Aebersold, Chief Communications Officer @American Psychological Association
  • Jodi Ashcraft, Director of Media & Event Sales @American Psychological Association
  • Sarah Michel, CSP, VP, Professional Connexity @Velvet Chainsaw Consulting

Wed 9/30 at 12 p.m. – Getting C-Suite Executives to Be Professional Development Thought Leaders and Champions (PD Town Hall)

Professional development strategy development and ongoing deployment success starts with the Chief Executive, the board, and the other “C-suite” staff leaders across an association. We will share and facilitate the exchange of success stories and proven practices for enlisting C-Suite executives as PD thought leaders, as well as focus on strategies to keep C-Suite executives engaged as PD Champions. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitator: Dr. Richard Chang, CEO of Richard Chang Associates, Inc.


Wed 9/30 at 12 p.m. – Finance and Accounting: How to Budget and Plan During Uncertain Financial Times

Whether it is membership revenue, your annual meetings or any other income or expense on your financial statement every association needs to review the current situation and project where their year will end financially as well as what adjustments will need to be made to future budgets. Join our lead accountants as they share tips, tricks and best practices. More info/register.

Host: Talley Management Group

Presenters:

  • Tim Bower, Director of TMG Association Solutions Consulting @Talley Management Group
  • Diann Furfaro, Chief Financial Officer @Talley Management Group
  • Ed Gorman, Director of Client Accounting @Talley Management Group

Wed 9/30 at 12 p.m. – New Hybrid Strategies: Producing, Streaming, and Selling Access to Live Event Content in a Post-Covid World

Hear about techniques for engaging both audiences—virtual and physical—and designing programs with global appeal. Learn about cost ramifications for catering to two audiences and tips for selling access to hybrid events while maximizing efficiencies. Gain insight as to what exhibitors and sponsors seek in the form of ROI from contributing to a hybrid event, and what options are available to the exhibitor in a hybrid world. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Bill Mott, CEO, Falcon Events


Wed 9/30 at 1 p.m. – 12 Proven Strategies to Monetize Your Association’s Content

The Coronavirus has accelerated many associations’ plans to go digital. With all the rush, don’t forget the revise, update, and maximize your monetization strategy. Learn proven tips to sell more content including: digital content and packaging strategies; strategies to demonstrate value to buyers; leveraging sponsors to drive revenue; and strategic payment options for every audience. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • John Leh, CEO, and Lead Analyst at Talented Learning
  • Tiffany Mack, Senior Marketing Manager at Community Brands

Wed 9/30 at 1 p.m. – Sustainability and Beyond: How to Create a Greener Meeting and Foster Positive Social Impact

Learn how to create more-sustainable, and socially responsible, meetings as well as track and report your efforts. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Nancy Zavada, Founder & President, MeetGreen


Wed 9/30 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/30 at 2 p.m. – Expand Non-Dues Revenue Streams with SEO Content Pillars

Content Pillars are content- and keyword-dense website pages that amplify the SEO gravity of your site, increasing organic traffic. Learn when Content Pillars are the right choice, how they impact search results in your favor, and how to create them by leveraging existing content. Hear a case study detailing a major content pillar project that will give you a sense of how this practical, cost-efficient technique can be used effectively. More info/register.

Host: Protech Services

Presenter: Rob Bean, Marketing Strategist, Refactored


Wed 9/30 at 2 p.m. – Web Accessibility Is Not An Option

Due to recent federal court rulings, organizations and companies are increasingly at risk of lawsuits over their websites’ failures to meet the requirements of the Americans with Disabilities Act. Learn about the growing importance of accessibility, Web Content Accessibility Guidelines (WCAG) standards, varying levels of compliance, and how development and design can create a digital presence that engages all of your visitors. More info/register.

Host: Unleashed Technologies

Presenters: Unleashed Technologies Creative Director Matt Curtin and Digital Delivery Manager Ann-Marie Gnall


Wed 9/30 at 2 p.m. – No Location, No Problem! Planning for 2021 Event Success

Learn how to re-think and optimize physical event fundamentals in a virtual setting, maximize virtual event technology and minimize technology limitations, and identify possibilities for stronger virtual event engagement and interaction. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Andrew Denlow, SVP of North American Sales, PGi


Wed 9/30 at 2 p.m. – An Insider’s Look at Creating a Safe In-Person Event

Hear from organizations that hosted a hybrid event, with 100+ attendees in person. Get an insider’s look on what was needed to ensure attendee safety and ultimately pull off a great event experience. Get best practices and learn how to source safely and find global venues that facilitate the latest health and safety measures, partner with venues to implement and govern safety standards and protocol, and build custom event layouts with physically distancing guidelines in mind. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Katie Bohrer, CMP, Vice President, Meeting Design & Experience at Associated Luxury Hotels International
  • Vicky Witt, Director of Convention Services at Omni Dallas Hotel
  • Kelli Kopec, Product Marketing Manager at Cvent

Wed 9/30 at 6 p.m. – 21st Annual Power of A Virtual Summit Awards

For the first time in a virtual format, the 2020 Summit Awards will bring together association executives, industry partners, and business and community leaders for an evening to celebrate the value of associations and their impact on society. With the challenges presented by the COVID-19 pandemic, this year it is especially important that our community gather and celebrate our Summit Award winners and the collective power of associations. More info/registertickets must be ordered by today (9/25).

Host: ASAE


Thu 10/1 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from ice breakers to shared experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Thu 10/1 at 11:30 a.m. – Virtual Event Revenue: Picking a Price for Your Online Conference

Planning a virtual research conference is no walk in the park. Yet it’s easy to undervalue your efforts when deciding how much your online event tickets should cost. Managing expectations and delivering on standards set by past years of in-person meetings makes this decision all the more difficult. Hear about the challenges and learn how to pick a price that’s right for you and your attendees. More info/register.

Host: Ex Ordo


Thu 10/1 at 12 p.m. – Virtual Events Office Hours

Getting ready to launch your first virtual event this fall and feeling the pressure? Hear about the top issues we address with our clients in the weeks before show time, including best practices for troubleshooting onsite technical issues, networking activities to implement last-minute, and communications needed by attendees. Get your questions answered in an open and collaborative forum. More info/register.

Host: 360 Live Media

Presenters: lead experience designers Beth Surmont and Brooke Wilson, 360 Live Media


Thu 10/1 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Fri 10/2 at 10 a.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/2 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/2 at 12 p.m. – Science Not Stopped by Coronavirus: How a Large Scientific Meeting Successfully Pivoted to Virtual in Record Time

When COVID-19 shut down The Allied Genetics Conference, the organizers decided to go virtual and make it free to attend. Registration tripled, the conference was swamped by positive tweets, and recorded session views overwhelmed all expectations. Learn about how this conference flipped their format—in a matter of weeks—to fully online, allowing more than 1,000 scientists to present their research in more than 100 oral presentations and poster Q&A sessions. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Silke Fleischer, ATIV Software, CEO


Fri 10/2 at 12 p.m. – Virtual Events Office Hours

Getting ready to launch your first virtual event this fall and feeling the pressure? Hear about the top issues we address with our clients in the weeks before show time, including best practices for troubleshooting onsite technical issues, networking activities to implement last-minute, and communications needed by attendees. Get your questions answered in an open and collaborative forum. More info/register.

Host: 360 Live Media

Presenters: lead experience designers Beth Surmont and Brooke Wilson, 360 Live Media


Fri 10/2 at 12:30 p.m. – You Asked, We Answered (Legalese with the Ladies)

We’ll answer your questions around meeting and event contracting. More info/register.

Host: HopSkip

Presenters:

  • Barbara Dunn, Partner @Barnes & Thornburg LLP
  • Lisa Sommer Devlin, Principal @Devlin Law Firm, P.C.
  • Sean Whalin (moderator), Co-Founder & CEO @HopSkip

Fri 10/2 at 1 p.m. (maybe?) – Association Chat Friday News on LinkedIn Live

Watching a replay of this last Friday brought back memories of Sweet Spot, who remembers that? KiKi covers industry news, upcoming events, people on the job hunt, and more. Follow KiKi on LinkedIn to confirm the time and get more details.

Host: KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat


Fri 10/2 at 1 p.m. – The Great Debate: Paid vs. Free Virtual Events

It’s on every event organizer’s mind, so let’s address the elephant in the Zoom: should we be charging to attend virtual conferences, or should participation be free? Two teams of animated debaters will come to the table with their fiercest arguments and their most impressive rhetoric to tackle this fundamental question. As the debaters duke it out on video, you too
will battle alongside your fellow participants in the chat. More info/register.

Hosts: Snöball and Matchbox Virtual Media

Debaters:

  • Dahlia El Gazzar, Idea Igniteur + Tech Therapist, DAHLIA+Agency
  • Garth Jordan, CEO at the American Animal Hospital Association
  • Nick Marzano, Vice President of Talent and Organizational Development at
    Society of Hospital Medicine
  • Arianna Rehak, Founder & CEO, Matchbox Virtual Media
  • Rachel Stephan (moderator), snöballer-in-chief, snöball event influencer marketing

Mon 10/5 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/5 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/6 at 10:30 a.m. – Price Your Online Conference Right

Learn from others who’ve tried different pricing strategies, monetization tactics and business models for online conferences and events. Hear about three pricing framework activities you can do with your own team. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder, Better Meetings


Tue 10/6 at 11 a.m. – Connect 2020 Technology Track 2020

While the name is “Technology Track,” these sessions encompass everything from online community platforms to community analytics to trusted service providers. Live demos, interactive panels, and practitioner-led case studies cover can’t-miss topics, including: The Future of Community Technology, Managing a Migration, Analytics and Reporting Tools, Platform Specific Tips and Tricks, and Gaining Influence in a Vendor’s Platform Roadmap. More info/register.

Host: The Community Roundtable


Tue 10/6 at 12 p.m. – Capture Virtual Audiences and Crush Zoom Fatigue

Learn the one question (and three more!) to produce virtual content that crushes Zoom fatigue. Build memorable experiences for attendees (both virtually and face-to-face), and boost interaction & buy-in before, during & after any event. More info/register.

Host: Pathable

Presenter: Andrea Driessen, Chief Boredom Buster @No More Boring Meetings


Tue 10/6 at 1 p.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from ice breakers to shared experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Wed 10/7 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 10/7 at 12 p.m. – Connect 2020 Technology Track 2020

While the name is “Technology Track,” these sessions encompass everything from online community platforms to community analytics to trusted service providers. Live demos, interactive panels, and practitioner-led case studies cover can’t-miss topics, including: The Future of Community Technology, Managing a Migration, Analytics and Reporting Tools, Platform Specific Tips and Tricks, and Gaining Influence in a Vendor’s Platform Roadmap. More info/register.

Host: The Community Roundtable


Wed 10/7 at 12 p.m. – Easy Ways to Produce Engaging Virtual Events

Learn how associations really can replicate the magic moments of being at a conference when it’s all online. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Lee Gimpel, founder, Better Meetings


Wed 10/7 at 1 p.m. – Facilit8Me – Creating a Participatory Environment

Participation does not often happen by accident. The activities, facilitation methods and environment are all carefully prepared to create opportunity for participation. Learn how to utilize multiple modalities for participants to engage, arrange environment to maximize participation and engagement between participants, manage and resolve conflict to keep participation high, and establish groups expectations of engagement. More info/register.

Host: Event Garde


Wed 10/7 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 10/8 at 11 a.m. – Leading Through Turbulent Times

Hear what increased global uncertainty means for those of us leading our mission-driven organizations: both for the organizations, but also for us as individuals. More info/register.

Host: Society Street

Presenters:

  • Katy Amberley, CEO – British Society for Haematology
  • Girish Menon, CEO – ActionAid UK

Thu 10/8 at 11 a.m. – Impactful Learning and Moderating  

Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Take away a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Thu 10/8 at 1 p.m. – Membership Lifecycle Part II: Engagement — Membership Management

Learn how membership management technology supports data management best practices to capture, analyze and make membership data actionable. More info/register.

Host: Impexium


Thu 10/8 at 1 p.m. –Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/8 at 2 p.m. – Event Planning Playbook: How to Get the Most out of Your Event Data and Eliminate Big Surprises

More info/register.

Hosts: Review My AMS Webinar and Aura Innovative Technology


Thu 10/8 at 3 p.m. – Why Having Member Contributed Data Is Vital During a Crisis

Learn how to streamline the delivery of timely data to members allowing for more educated decision making, create more powerful advocacy with data driven requests, and understand more clearly the changing needs of their individual members. Hear case studies where these practices were implemented and proven to be successful. More info/register.

Host: Association Analytics

Presenters: Dynamic Benchmarking


Fri 10/9 at 10 a.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/9 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/9 at 12 p.m. – Is Your Organization Ready to Take the Full Advantage of Digital Events?

Navigating to the digital domain and online events took many event planners by surprise. While this domain creates lots of uncertainties, it also provides much more opportunities for the event organizers and their organization stakeholders. Learn how to evaluate your digital infrastructure, where to start with transforming your offline event into online, and which types of event exist and how to approach each of them. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo


Fri 10/9 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

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Association marketing. In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. WBT Systems explains how to market your association’s credentialing programs in a crappy economy.

Virtual conferences. Not going virtual is not an option for association conferences, says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision.

Member engagement. At Associations Now, Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are.

Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. At Managing Editor, they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”

Quick hits before we get to the list of next week’s free education:

  • Virtual trade shows in the time of COVID-19: tax considerations for nonprofits. (George E. Constantine and Anne K. Gerson, Venable LLP)
  • Take immersive virtual tours of the world’s great museums, including the Louvre, Hermitage and Van Gogh Museum. (Open Culture)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Another night I made Thai-inspired tuna burgers because I wanted leftover burgers for lunch. It may be sacrilege to use yellowfin tuna that way but I munched on a bunch of it while cutting it up for the burger mix—sashimi privileges for the cook. The pickled red onion and cucumber is a must, but instead of the ginger-lemon mayonnaise, I simply mixed sriracha into Duke’s mayo.
  • On the side, once again, sautéed eggplant with sweet bell and shishito peppers, red onion, garlic, basil and red wine vinegar. I know, I sound like a broken record, but it’s so good.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 9/18 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/18 at 1 p.m. – Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months

Over the past six months, virtual events have exploded. From our clients doing more webinars to taking entire annual meetings online, the virtual events world is nothing like we’ve seen before. Hear about lessons learned from clients, best practices for making your virtual event a success, considerations you should have during the decision making process, and tips for getting (or keeping!) sponsors and exhibitors on board. 1 CAE credit. More info/register.

Host: BlueSky eLearn

Presenter: Lance Simon, Senior Sales Director at Blue Sky eLearn


Fri 9/18 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/18 at 2 p.m. –  The Rejection of Expertise (Foresight Fridays with Jeff De Cagna)

Join a foresight conversation about the ASAE ForesightWorks action brief on the rejection of expertise. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 9/18 at 2 p.m. – Virtual Event Reporting: Everything You Need to Know

Find out how to get strategic about collecting and analyzing the “right” virtual event data to understand what is working and what needs to be tweaked. Learn methods to easily analyze your virtual event and share your findings with key stakeholders. 1 CMP credit. More info/register.

Host: Hubb

Presenter: Allie Magyar, Founder and CEO, Hubb


Fri 9/18 at 3 p.m. – Real Talk on Advancing to the C-Suite

Learn how to achieve and succeed in the association/non-profit C-suite seat. Hear about the importance of distinguishing the various avenues of support to position oneself, prepare, and grow; recognizing bad behavior and engaging in uncomfortable conversations; assessing readiness for the C-suite; and organizational fit and professional alignment. More info/register.

Presenters:

  • Danielle Duran Baron, CAE
  • Tamela Blalock, MBA, CAE, CMP, DES
  • Mariama Boney LMSW, CAE
  • Pam Green, SPHR, PCC, ICC

Mon 9/21 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/21 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/22 at 12 p.m. – Creating an Intentional Culture: Moving Diversity from Conversations to Actions (DC Idea Swap)

Research shows that those who embrace gender and ethnic diversity, equity and inclusion perform 25% better financially and are more innovative. But as association executives, how do we improve our DEI efforts, start the conversation, include actions to back up our words? 1 CAE credit. More info/register (ASAE members only).

Host:

Presenters:

  • Robb Lee, Chief Marketing Officer for ASAE
  • Vicki Deal-Williams, Chief Staff Officer for Multicultural Affairs at the American Speech-Language-Hearing Association
  • Irving Washington, FASE, CAE, Executive Director, Online News Association

Tue 9/22 at 12 p.m. – Say This Not That

Learn about the advantages and applications of inclusive language. More info/register.

Host: The Diversity Movement

Presenters:

  • Jackie Ferguson, The Diversity Movement
  • Bernadette Smith, inclusion advocate and CEO of Equality Institute

Tue 9/22 at 12 p.m. – Learning Strategies for Virtual Events

Hear about the anatomy of a virtual event and examples of how associations have increased the interactivity of online experiences that will ultimately improve online learning forever. Learn about the variety of virtual event platform features, production services, and the increased effort put into educational segments. More info/register.

Host: Web Courseworks

Presenter: Dr. Jon Aleckson, founder and CEO, Web Courseworks


Tue 9/22 at 1 p.m. – Shifting Your Culture to Meet the Needs of the “Hybrid Workplace” 

Despite the uncertainty, it is critical to ensure that your organizational culture is aligned specifically with what makes you successful in this new hybrid workplace. Hear tips on how to shift your culture to address today’s emerging needs in areas like decision making, supervision, and transparency within the hybrid workplace. More info/register.

Hosts: Human Workplaces and Commonwealth Payroll & HR

Presenter: workplace culture expert Jamie Notter


Tue 9/22 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register (ASAE members only).

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Tue 9/22 at 2 p.m. – The New Identity of Event F&B

With smaller meetings, limited dine-in, hybrid options, and modified service styles, how can associations design F&B experiences that generate crave-ability for both in-person and online participants? More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Tracy Stuckrath, founder, thrive! meetings & events


Tue 9/22 at 2 p.m. – Events in the COVID Era: The Drive-Thru Model

Learn how the Valley Medical Center Foundation hosted their first ever drive-thru fundraising event. Hear about the planning process, health & safety, and some do’s & don’ts. More info/register.


Tue 9/22 at 2 p.m. – Designing & Producing Engaging Virtual Experiences (Behind the Scenes of Cvent CONNECT Virtual)

Attendees have more distractions than ever when attending a virtual event, so great content and engaging experiences are critical. Find out how to plan content that aligns to your event objectives, tips for increasing virtual engagement with sponsors and exhibitors, and best practices for enabling speakers to deliver virtual content in a memorable way. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Paulina Curto, Senior Marketing Manager at Cvent
  • Caroline Boucher, Assistant Team Lead, Onsite Solutions at Cvent

Tue 9/22 at 3 p.m. – Leading with Focus: How to be More Productive Without More Meetings

Never-ending videoconferences haven’t helped you and your colleagues be more efficient… they’re just wasting your time. Learn ways to cut down on time-wasting meetings and increase productive hours. Discover easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you lead your colleagues into more productivity in less time. Turn ideas into action with a productivity technique to help you cross something off your list while you’re in this session. More info/register.

Host: Association Women Technology Champions

Presenter: Beth Ziesenis, Author, Speaker, Your Nerdy Best Friend


Wed 9/23 at 11 a.m. – Regulations 2021: What an Administration Change May Bring

The regulatory comment period can make or break an organization’s success in the public policy arena. But with the regulatory environment fluctuating from president to president, in tandem with a possible administration change this November, it’s essential you prepare for every possible regulatory outcome. Hear what changes may be ahead for the regulatory environment and what you can do to prepare now. More info/register.

Hosts: FiscalNote and RollCall

Presenters:

  • Dimitri Karakitsos, Partner, Holland & Knight
  • Joshua Habursky, Head of Government Affairs, Premium Cigar Association
  • Tonya Saunders, Principal, Washington Premier Group

Wed 9/23 at 11 a.m. – How to Project Leadership and Get Results on Video Conferences

Learn strategies to project confidence and authority while running your own video conference, webinar or other virtual event. Hear the secrets to: mindset and getting over the fear/discomfort of looking at yourself on camera; equipment and the importance of good camera angles, lighting and proper mic use; and sounding natural, not canned, especially if you have to do any asynchronous video recordings. More info/register.

Host: Association Success

Presenter: Dr. Laura Sicola, founder of Vocal Impact Productions


Wed 9/23 at 11 a.m. – Executing the Run of Show

Go behind the scenes of recent virtual events to see how the day-of plan is executed with precision. Learn about the roles and responsibilities for team members, how to ensure event success, and some lessons learned from some of the first large-scale virtual events in the industry. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Brad Gillespie, VP of Enterprise Solutions at Cvent
  • Emily Rothen, Team Lead, Integrated Events at Cvent
  • Lauren Stalnaker, Senior Business Analyst at Cvent

Wed 9/23 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/23 at 12 p.m. –Communicating Through a Crisis

Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. For marketing and communications professionals, having a crisis communication plan in place is a must – but what if you don’t have a marcomm professional on your team to make one? Hear about the top “must-haves” of a crisis communication plan and, most importantly, how to effectively and efficiently communicate them to your audiences. More info/register.

Host: Talley Management Group

Presenter: Lauren Schoener-Gaynor, Director of Marcomm, Talley Management Group


Wed 9/23 at 12 p.m. – Digital Advertising During a Global Crisis

See examples of ad campaigns that exceeded their goals during COVID-19 and explore why, learn about new advertising opportunities you can take advantage of, and get tips on how to execute your ad operations smarter from home. More info/register.

Host: Beaconfire Red


Wed 9/23 at 1 p.m. – CRP Virtual Swap: Prepping for 2021

2021 is just over the horizon and we can expect challenges and new opportunities galore. COVID will still be “a thing” and, for some, budgets will still be in flux. So let’s put our collective heads together to think positively and proactively about 2021. We’ll offer some tips based on 2020 and use Zoom rooms to collaborate on options. More info/register.

Hosts: Mariner Management and Billhighway

Facilitators: Peggy Hoffman and Peter Houstle, Mariner Management


Wed 9/23 at 1 p.m. – Optimizing Your AMS

Whether your association management system (AMS) is brand new or many years old, there are steps you can take to get the most from it. Walk through a “checklist” of activities you can apply immediately at your organization to improve the value and usefulness of your current system and data. You’ll hear specific, real-world examples of actions associations have taken to clean up their data, improve the use of their data management systems, and improve sales. More info/register.

Host: Aplusify

Presenters:

  • Wes Trochlil, president of Effective Database Management
  • Neeraj Garg, COO, Aplusify
  • Barbara J. Armentrout, CAE (moderator)

Wed 9/23 at 1 p.m. – How the Council of Engineering & Scientific Society Executives (CESSE) Went Virtual with Their Annual Conference

Hear about CESSE’s first ever virtual annual conference, including platform selection, networking, and sponsorship. More info/register.

Host: CESSE

Presenters:

  • Liz Giannini, Senior Operations Manager, CESSE
  • Natalie Steenberg, Education Manager, CESSE
  • Kunal Johar, CTO, OpenWater
  • Matt Hughes, Projection AV

Wed 9/23 at 1 p.m. – Public Trust & Verified Credentials

Many organizations, like the International Academy of Public Safety and the Board of Certification for Emergency Nursing, are offering digital credentials that validate skills such as trauma response and anti-fragility training. Learn why verified skills and knowledge are necessary for any public-facing role, how digital credentials can be used on-the-job, and why agencies and organizations need to validate a range of abilities through credentials. More info/register.

Host: Credly


Wed 9/23 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/23 at 2 p.m. – Wild and Wonderful Sponsorship Ideas for Virtual and Live Events

Today’s sponsors crave more than simple brand recognition—they’re looking to establish meaningful engagement with attendees in unique ways. Learn how to develop engaging, interactive sponsored messages for both virtual and live events, which will not only leave your sponsors happy but create a richer experience for attendees. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Jennifer D. Collins, CMP, President and CEO, JDC Events
  • Keri McIntosh, Senior Vice President of Events, The Castle Group
  • Elise Schoening (moderator), associate editor, Northstar Meetings Group

Thu 9/24 at 11 a.m. – Designing Your Career Path For Those Furloughed / Laid Off: Hosted by Meeting Sites Pro

Hear about the state of the hospitality industry and job market. Our panel will share best practices and share resources for tailoring your resume, social media branding, how to create a brand, networking, employer engagement, adjacent career paths, resilience, mindset, virtual interview tips, job openings, and more. More info/register.

Host: Meeting Sites Pro

Presenters:

  • Kati Quigley, Senior Director, Microsoft
  • Moira Igor, Director of Sales, Fairmont Grand Del Mar
  • Jenna Lange, CEO, Lange International
  • Gail Mercer-MacKay, CEO, Mercer-Mackay Solutions
  • Meghan O’Malley, Manager, Brew Advisors & HR Manager, Meeting Sites Pro
  • Jennifer Simpson, DOSM, AC Hotel Phoenix Biltmore
  • Michelle Harty (moderator), CEO, Meeting Sites Pro

Thu 9/24 at 11:30 a.m. – Hybrid Events 2021: Strategies to Prepare for the Future of Events

Learn how to start combining the benefits of doing a virtual and in-person event at the same time so your association can reach a wider audience. Hear about the value of hybrid events and how to get ahead by starting to plan a successful hybrid event now. More info/register.

Host: YourMembership


Thu 9/24 at 12 p.m. – Planning in the Midst of Continual Change: A CEO Dialogue

We all strive to be proactive rather than reactive. We put detailed plans in place, set metrics for success, and evaluate benchmarks. We believe our plans enable us to be nimble and to pivot, but there are limits to this flexibility—and they have certainly been tested over the past six-plus months. Hear from colleagues about the planning processes that they have adapted (and re-adapted) to be responsive and forward-thinking during this unprecedented disruption. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Sharon H. Kneebone (moderator), IOM, CAE, executive director, National Society for Histotechnology
  • Carla Balakgie, FASAE, CAE, president and CEO, National Automatic Merchandising Association
  • Dresden McIntosh Farrand, MPA, MPP, CAE, chief executive officer, American Water Resources Association
  • Trevor Mitchell, CAE, CEO and executive director, American Mensa LTD
  • Scott Wiley, FASAE, CAE, president and CEO, The Ohio Society of CPAs

Thu 9/24 at 12 p.m. – Getting Ready for Your 2021 (Virtual?) Fly-In

Planning for 2021 is going to be completely different. Will your fly-in take place in person or virtually? Should you start planning for both options? How can you prepare your advocates to be successful no matter the format? Are there key takeaways and lessons learned from organizations that pivoted to virtual earlier this year? Hear from a panel of fly-in experts about their experiences and thoughts on preparing for 2021. 1 CAE credit. More info/register.

Hosts: National Institute for Lobbying & Ethics and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Amy Showalter (moderator), Principal, The Showalter Group, Inc.
  • Kevin Cain, Director for Governmental Affairs, Association of American Veterinary Medical Colleges
  • Jewelyn Cosgrove, Director of Federal Government Affairs, Healthcare Distribution Alliance
  • Davon Gray, Senior Director of Political Affairs, The American Institute of Architects
  • Kevin Schultze, Senior Vice President, Soapbox Consulting
  • Jennifer Varhalla, Manager of Professional Development, American Association of Nurse Anesthetists

Thu 9/24 at 12 p.m. – INBOUND 2020: New Breed’s Recap and Reaction

Hear New Breed’s takeaways and thoughts on all the HubSpot INBOUND sessions and announcements, including product updates, announcements and the hottest strategies, sessions and ideas from the event. More info/register.

Host: New Breed


Thu 9/24 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 9/24 at 1 p.m. – Creating Personalized Learning Journeys

Learn how important it is for learners to receive more personalized learning recommendations. These pathways could be for stand-alone courses or a clear path comprising of a series of learning interventions, resulting in greater engagement and a higher return on their investment. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Rich Finstein, CEO, CommPartners

Thu 9/24 at 2 p.m. – Setting Your Virtual Speakers Up for Success

The difference between a mediocre educational conference and a wildly successful conference: the quality of content, energy, and engagement provided by your speakers. In the virtual environment, your speakers are more influential to the success of your conference than ever before. Learn how to provide your speakers with the tools, resources, training, and support they need to perform at their best, delivering sessions that are full of energy, and guaranteed to educate and impress. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO of Matrix Group
  • KiKi L’Italien, KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Thu 9/24 at 2 p.m. – Understanding the Digital Ad Revenue Potential of an Association App

Many associations have seen significant financial loss this year due to COVID-19. This has made finding new revenue streams more important than ever. Learn how leading member organizations are successfully leveraging in-app advertising and sponsorship to generate new forms of non-dues revenue. We’ll share current digital advertising trends and statistics, explore the current state of advertising in the association market, and guide you through how your organization can optimize these strategies. 1 CAE credit. More info/register.

Host: Clowder

Presenters:

  • Charles Popper, President of the Wyman Company
  • Brad LaTour, COO, Clowder

Thu 9/24 at 2 p.m. – Third Party Planner Secrets from a Former Google Executive Event Planner

Learn how to set goals and measure success whether it is in-person or online, develop a strategy for making streaming meetings engaging, and leverage the upsides of virtual. More info/register.

Host: Smart Meetings

Presenter: Gianna Cardinale Gaudini, author and former Google executive event planner


Thu 9/24 at 2 p.m. – Mastering the Sales & Marketing Volley (Behind the Scenes of Cvent CONNECT Virtual)

The importance of having tightly aligned sales and marketing teams isn’t new, but what is new is the sudden influx of virtual event leads that marketing teams are handing over to their sales counterparts. Find out how to drive more qualified leads, build smarter follow up plans, and accelerate leads through the funnel by using the rich engagement data captured during a virtual event. 1 CMP credit. More info/register.

Host: Cvent

Presenters:

  • Myllisa Patterson, Senior Director of Event Cloud Marketing at Cvent
  • Alex Rolfe, Vice President of Sales at Cvent

Fri 9/25 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/25 at 12 p.m. – Meeting Executive Re-Think Tank: Lessons Learned from Hotel Openings & Restarting Live Meetings

Hear about recent face-to-face meetings held in the new environment, insight into the outcomes of those meetings, and the current legal dilemmas which we now face. We will focus on lessons learned during the re-opening phase and what we see happening in the months ahead. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra Warner, Esq., PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia
  • Melanie Clifford, Regional Director of Sales, M. Gibson Hotels
  • Vito Curalli, CHA, Executive Director, International Sales and Industry Relations Hilton Worldwide Sales
  • Nicole Unger, CMP, Vice President of Sales, Alliance
  • Sven Boelhouwer, Freelance Event Professional, No Desk

Fri 9/25 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/25 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight (Foresight Fridays)

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE ethics credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Tue 9/29 at 11:30 a.m. – Monetization in Hybrid and Virtual Events

Learn about the best ways to monetize your events, no matter if they’re 100% online or in hybrid format. More info/register.

Host: Swapcard

Presenters:

  • KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat
  • Michael Leahy, sales leader
  • Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager

Tue 9/29 at 12:30 p.m. – – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 9/29 at 2 p.m. – How to Look, Sound, and Think Better on Video

More info/register.

Host: KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat

Guest: Chuck Espinoza


Wed 9/30 at 12 p.m. – Getting C-Suite Executives to Be Professional Development Thought Leaders and Champions (PD Town Hall)

Professional development strategy development and ongoing deployment success starts with the Chief Executive, the board, and the other “C-suite” staff leaders across an association. We will share and facilitate the exchange of success stories and proven practices for enlisting C-Suite executives as PD thought leaders, as well as focus on strategies to keep C-Suite executives engaged as PD Champions. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitator: Dr. Richard Chang, CEO of Richard Chang Associates, Inc.


Wed 9/30 at 6 p.m. – 21st Annual Power of A Virtual Summit Awards

For the first time in a virtual format, the 2020 Summit Awards will bring together association executives, industry partners, and business and community leaders for an evening to celebrate the value of associations and their impact on society. With the challenges presented by the COVID-19 pandemic, this year it is especially important that our community gather and celebrate our Summit Award winners and the collective power of associations. More info/register.

Host: ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Sergey Sheremet via Unsplash

The weekly list of free educational events and resources for the association community…

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Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference, and right at the top they say, “Your virtual conference should not be free.”

Virtual conference FOMO. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. I hadn’t seen a few of these before—and I read more than the average geek.

Board diversity. Here’s a must-read for association professionals and volunteer leaders. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color—and shares a personal example that should make you squirm.

Burning Man FOMO. Priya Parker, author of The Art of Gathering, shares seven reasons she’s intrigued by virtual Burning Man this year. I love #1 and #4 so much—how can you do something similar?

Daniel Terdiman at Fast Company was skeptical about attending Burning Man in VR, but says it’s great. I’m making a prediction, tech is changing fast so sooner than you think, virtual conferences will resemble these experiences.

Virtual sponsorships. Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Hear hear. Take a look at his 16 ideas for virtual sponsorships.

LMS/CRM integration. I love a good integration, but then, who doesn’t? The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

Quick hits before we get to the list of next week’s free education:

  • Before we get to the serious stuff, let’s start with this: iconic paintings reimagined with Bill Murray’s face. A true LOL. (Eddy Torigoe, My Modern Met)
  • 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. (Frank Kenny)
  • 5 important observations from a virtual conference attendee—I completely agree! (Omnipress)
  • Historical perspective from Italy on how pandemics wreak havoc—and open minds. (Lawrence Wright, The New Yorker)
  • Did you see this? A record 52% of young adults (18-29) in the U.S. are living with their parents right now. (Orion Rummler, Axios)
  • Her family pays the price for America’s chicken dinners. You may reconsider buying supermarket chicken after reading this because you’ll understand the price paid by those who prepare it for you. I put back a pack of thighs yesterday–I’ll get them from a local farmer instead. (Shorlette Ammons, The Bitter Southerner)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • This one’s on rotation here: pan-fried eggplant with a mix of peppers (shishito, poblano and other sweet peppers), red onion, tomatoes, garlic, basil and a dash of red wine vinegar at the end.
  • For our Saturday happy hour last weekend, I made blackberry margaritas. Quite tasty. I used agave syrup instead of making simple syrup, and triple sec instead of Grand Marnier.
  • For Sunday dinner, I made skirt steak for the first time, specifically pan-fried skirt steak with shallot butter. Excellent—what a flavorful cut of meat. On the side, roasted baby potatoes tossed with leftover red chimichurri. I also pan-fried a mix of shiitake and cremini mushrooms with garlic and thyme because steak and mushrooms, mmm. Our veggie was zucchini pesto sautéed with yellow carrots, orange bell pepper and tomatoes.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 9/11 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/11 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/11 at 2 p.m. – Foresight Fridays with Jeff De Cagna

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. If you plan to attend, please complete this survey by September 8 to help determine the Foresight Fridays topics for September. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 9/14 from 8:45 a.m. to 4 p.m. – LMS Demo Day

Online learning has always been important, but now it may be the only way you can provide education for your members. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. So what features should you be looking for in an LMS? Where are the pitfalls? To help with this ASAE has developed LMS Demo Days. More info/register.

Host: ASAE


Mon 9/14 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/14 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/15 at 10 a.m. – Virtual Events – How to Keep Your Attendees Engaged

Hear about current trends around virtual and hybrid events. Learn about attendee expectations for virtual vs live in-person events, engagement ideas that work—from directing speakers and rethinking agenda design to polling, Q&As and fun networking activities, and critical considerations to get your virtual engagement right. More info/register.

Host: Eventsforce

Presenters:

  • Ian Webb, Head of Business Development, Eventsforce
  • Paul Cook, founder of The Hybrid Centre

Tue 9/15 at 11:30 a.m. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021

Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Find out how to incorporate new sources of revenue, provide more value to your virtual events, create an effective revenue driving sponsorship program, and increase member retention. More info/register.

Host: YourMembership and ReviewMyAMS

Presenters:

  • Teri Carden, Co-founder, ReviewMyAMS
  • Tirrah Switzer, Association Advocate, Community Brands

Tue 9/15 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our component relations and volunteer management community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 9/15 at 1 p.m. – Association Technology & Data 2025: Evaluating Your IT and Data Readiness

2020 has spawned both new demands and solutions for most associations. DelCor’s IT Maturity Model is the perfect framework for evaluating your readiness to address these challenges and keep IT aligned to changing business requirements. Data has become an ever more important component driving solutions and decision making. Hear the views of a panel of industry technologists on technology initiatives that will drive your organization up the maturity model and prepare it to support the new business environment. More info/register.

Hosts: Gravitate Solutions and DelCor

Presenters: senior technologists from the American Association for Cancer Research, American College of Obstetricians & Gynecologists, DelCor and Gravitate Solutions


Tue 9/15 at 1 p.m. – Creating an Inclusive Learning Environment

More info/register.

Host: VLC

Presenter: Carmen Sweetman


Tue 9/15 at 2 p.m. – Membership According to Gen Z: How Associations are Engaging Future Members, Leaders and Advocates

Explore the many ways associations are innovating to keep students involved in a time of pandemic. Learn best practices from associations on the front line of student membership outreach, recruitment, and retention. Gain valuable insight into how younger generations engage with and learn about the world around them, what inspires them, how they advocate, and what they expect from a membership in your association. More info/register.

Host: Sarah Sladek, founder, Saving The Associations


Tue 9/15 at 2 p.m. – Lessons Learned in Planning a Memorable Virtual Experience

Taking the well-oiled machine that was Cvent CONNECT and transforming it into an entirely new type of experience wasn’t easy. Hear about the lessons we learned from taking Cvent CONNECT virtual—from the initial pivot to getting buy-in, strategically designing the event to new technology considerations, and planning for every situation. More info/register.

Host: Cvent

Presenters:

  • Rachel Andrews, Director of Meetings and Events at Cvent
  • Paulina Curto, Senior Marketing Manager at Cvent

Tue 9/15 at 2 p.m. – What Not To Do When Planning Your Next Virtual Event

Find out what planners are getting wrong—and right—about shifting to digital gatherings. Why are you planning a meeting? What is the right number of meetings? How long should they be? Who should attend? How do you create emotional impact that drives action? What parts of an in-person event translate to virtual—and what doesn’t? How do you map the experience for your personas? Is now the right time to experiment and try the unexpected? More info/register.

Host: Smart Meetings

Presenters:

  • Sarah Reed, Director of Global Strategic Events for Zendesk
  • Brandt Krueger, Owner, Event Technology Consulting
  • Timothy Simpson, Brand and Engagement Chief Strategist for Maritz Global Events

Tue 9/15 at 3 p.m. – Ready, Set, Meet: Coronavirus Event Safety Strategies

The Events Industry Council recently released new guidelines to help organizations make decisions on when and how to begin hosting gatherings—and strategies and tactics for safe meetings have been released from any number of organizations, hotel brands and industry associations. Discover highlights from these reports that can help guide your guidance with clients and your conversation with potential meeting partners and facilities. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Wed 9/16 from 9 a.m. to 1:30 p.m. (to 4 p.m. for HighRoad clients) – Follow the Yellow Brick Road: Data as the New Gold

Learn how to tap into your data for short- and long-term success. Get the tools to grow your digital footprint, build member and customer journeys that count, and ultimately, meet your organizational objectives. Take away actionable insights and approaches to follow your yellow brick road to success in 2021, and beyond. More info/register.

Host: HighRoad Solutions


Wed 9/16 at 11 a.m. – Driving Revenue with Contextual Engagement and Marketing

Do you guess what it is your members need? Are you struggling to understand why they do the things they do, or don’t do? Contextual Engagement is the process of asking questions, capturing context, and acting with automated workflows and alerts. It helps you engage members with more relevance and personalization throughout the member journey. Learn how associations are using Contextual Engagement to drive revenue. More info/register.

Hosts: PropFuel and ReviewMyAMS


Wed 9/16 at 11 a.m. – Executing Virtual Events: Part 1 – Planning the Day-Of Event

Virtual events require a comprehensive plan for executing the day-of event just like traditional, in-person events. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan. Learn about a winning plan to ensure that the attendee experience is on target and that overall event objectives are met. More info/register.

Host: Cvent

Presenters:

  • Brad Gillespie, VP of Enterprise Solutions at Cvent
  • Emily Rothen, Team Lead, Integrated Events at Cvent
  • Lauren Stalnaker, Senior Business Analyst at Cvent

Wed 9/16 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/16 at 12 p.m. – How to Address Gender Inequity in Your Organization

The lack of women in leadership is not a representation issue. The issue is that leaders aren’t creating environments where everyone is valued and has an opportunity to advance. Learn about the gender inequity issues that persist in organizations, root causes of these issues, and practices and behaviors to address gender inequity. More info/register.

Host: Harvard Business Review

Presenter: Michelle King, director of inclusion at Netflix


Wed 9/16 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/16 at 1:30 p.m. – Staying Relevant During Difficult Times: Engaging At-Risk Members

Learn how to use a membership lifecycle—with various stages—to segment your members based on their tenure with your organization, leverage engagement scores plus lifecycle stage to determine who’s at risk, automatically assign tasks to staff members for high-touch engagement, and create an automated marketing campaign to holistically target at-risk members. More info/register.

Host: Cobalt CRM Solutions


Wed 9/16 at 2 p.m. – Surprises, Opportunities, and Successes: The Story of ASAE’s 2020 Virtual Annual Meeting

When navigating the virtual event environment, it can be challenging to know how big your planning team should be, what your event schedule should look like, what tools you need to make your event successful, how to engage your audience, and how to build develop and deliver opportunities for your partners. ASAE hosted its 2020 ASAE Virtual Annual Meeting & Exposition just three months after making the decision to go virtual. Hear about the planning, execution and lessons learned while hosting over 14,000 attendees in a virtual environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Ledoux, CMP, CAE, Chief Learning & Meetings Officer
  • Krista LeZotte, CMP, CSEP, Associate Director, Meeting Operations & Special Events

Wed 9/16 at 2 p.m. – Prioritizing Inclusion at Your Events

Every event is planned with the utmost attention to detail and with the intention of making all feel welcome. PCMA has compiled of team of experts from the industry to discuss how to ensure that your attendees feel safe and welcome at all times, no matter the venue. In light of our current climate, the panel will also discuss how to facilitate that effort for virtual experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Derrick M. Johnson, II, CMP DES (moderator), Director of Event Strategy & Chief Diversity Officer, Talley Management Group, Inc.
  • Ann Garvey, National Sales Manager, VisitNorfolk
  • Richard Gray, Senior Vice President, Diversity, Equity & Inclusion, Greater Fort Lauderdale CVB
  • Gary Murakami, CMP, DES, Director, Global Sales, MGM Resorts International

Wed 9/16 at 2 p.m. – The Pulse of the Meetings Industry

Hear the latest responses from meeting professionals to the latest NMG Pulse survey. Since the beginning of the pandemic, Northstar Meetings Group has conducted regular Pulse surveys to assess meeting planners’ perspectives on their current circumstances and their outlook for their future meetings and events. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive VP/Group Publisher @Northstar Meetings Group
  • Loren Edelstein, Vice President, Content Director @Northstar Meetings Group

Thu 9/17 at 1 p.m. – Membership Lifecycle Part I: Member Acquisition

Learn how membership management technology helps create awareness for the association and generates new members and revenue. More info/register.

Host: Impexium


Thu 9/17 at 2 p.m. – The Playbook to Planning Your Virtual Event

Earlier this year, MemberClicks hosted MC Thrive, a one-day virtual educational experience, attracting nearly 400 attendees. Needless to say, we learned a LOT throughout that process, and now, we’d like to share those insights and takeaways with you. Find out how to select an event platform, how to build valuable sponsorship packages, what to do leading up to the event to ensure you and your team are thoroughly prepared…and more

1 CAE credit. More info/register.

Host: MemberClicks


Thu 9/17 at 2 p.m. – Proving the Value of Virtual to Attendees and Your Stakeholders

Our team generated 40,000+ registrants for Cvent CONNECT Virtual. How did they do it? From the initial decision to transform our in-person event to a virtual event to the key considerations made along the way, we’ll walk you through the event marketing strategy we used to get attendees amped up for Cvent CONNECT Virtual. More info/register.

Host: Cvent

Presenter: Alyssa Peltier, Senior Manager of Event Marketing at Cvent


Thu 9/17 at 4 p.m. – How to Pivot Non-dues Revenue & Sponsorship Strategies During This Crisis

Non-due revenue and sponsors are so critical for the overall financial health of most associations and foundations, thus a shift in strategy may be necessary during this pandemic. Hear how one association pivoted their fundraising strategy at the height of Covid-19 and successfully transformed the programs at a time when others were scrambling for solutions. 1 CAE credit. More info/register.

Organizer: Reston-Loudoun Idea Swap

Presenter: Stephen E. Peeler, CFRE, Executive Director of the Infectious Disease Society of America


Fri 9/18 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/18 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/18 at 2 p.m. – Foresight Fridays with Jeff De Cagna

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 9/18 at 2 p.m. – Virtual Event Reporting: Everything You Need to Know

Find out how to get strategic about collecting and analyzing the “right” virtual event data to understand what is working and what needs to be tweaked. Learn methods to easily analyze your virtual event and share your findings with key stakeholders. 1 CMP credit. More info/register.

Host: Hubb

Presenter: Allie Magyar, Founder and CEO, Hubb


Tue 9/22 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Tue 9/22 at 2 p.m. – The New Identity of Event F&B

With smaller meetings, limited dine-in, hybrid options, and modified service styles, how can associations design F&B experiences that generate crave-ability for both in-person and online participants? More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Tracy Stuckrath, founder, thrive! meetings & events


Tue 9/22 at 3 p.m. – Leading with Focus: How to be More Productive Without More Meetings

Never-ending videoconferences haven’t helped you and your colleagues be more efficient… they’re just wasting your time. Learn ways to cut down on time-wasting meetings and increase productive hours. Discover easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you lead your colleagues into more productivity in less time. Turn ideas into action with a productivity technique to help you cross something off your list while you’re in this session. More info/register.

Host: Association Women Technology Champions

Presenter: Beth Ziesenis, Author, Speaker, Your Nerdy Best Friend


Wed 9/23 at 1 p.m. – CRP Virtual Swap: Prepping for 2021

2021 is just over the horizon and we can expect challenges and new opportunities galore. COVID will still be “a thing” and, for some, budgets will still be in flux. So let’s put our collective heads together to think positively and proactively about 2021. We’ll offer some tips based on 2020 and use Zoom rooms to collaborate on options. More info/register.

Hosts: Mariner Management and Billhighway


Thu 9/24 at 12 p.m. – Planning in the Midst of Continual Change: A CEO Dialogue

We all strive to be proactive rather than reactive. We put detailed plans in place, set metrics for success, and evaluate benchmarks. We believe our plans enable us to be nimble and to pivot, but there are limits to this flexibility—and they have certainly been tested over the past six-plus months. Hear from colleagues about the planning processes that they have adapted (and re-adapted) to be responsive and forward-thinking during this unprecedented disruption. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE

Presenters:

  • Sharon H. Kneebone (moderator), IOM, CAE, executive director, National Society for Histotechnology
  • Carla Balakgie, FASAE, CAE, president and CEO, National Automatic Merchandising Association
  • Dresden McIntosh Farrand, MPA, MPP, CAE, chief executive officer, American Water Resources Association
  • Trevor Mitchell, CAE, CEO and executive director, American Mensa LTD
  • Scott Wiley, FASAE, CAE, president and CEO, The Ohio Society of CPAs

Thu 9/24 at 12 p.m. – Getting Ready for Your 2021 (Virtual?) Fly-In

Planning for 2021 is going to be completely different. Will your fly-in take place in person or virtually? Should you start planning for both options? How can you prepare your advocates to be successful no matter the format? Are there key takeaways and lessons learned from organizations that pivoted to virtual earlier this year? Hear from a panel of fly-in experts about their experiences and thoughts on preparing for 2021. 1 CAE credit. More info/register.

Hosts: National Institute for Lobbying & Ethics and the ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Amy Showalter (moderator), Principal, The Showalter Group, Inc.
  • Kevin Cain, Director for Governmental Affairs, Association of American Veterinary Medical Colleges
  • Jewelyn Cosgrove, Director of Federal Government Affairs, Healthcare Distribution Alliance
  • Davon Gray, Senior Director of Political Affairs, The American Institute of Architects
  • Kevin Schultze, Senior Vice President, Soapbox Consulting
  • Jennifer Varhalla, Manager of Professional Development, American Association of Nurse Anesthetists

Thu 9/24 at 2 p.m. – Setting Your Virtual Speakers Up for Success

The difference between a mediocre educational conference and a wildly successful conference: the quality of content, energy, and engagement provided by your speakers. In the virtual environment, your speakers are more influential to the success of your conference than ever before. Learn how to provide your speakers with the tools, resources, training, and support they need to perform at their best, delivering sessions that are full of energy, and guaranteed to educate and impress. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO of Matrix Group
  • KiKi L’Italien, KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

elliott-engelmann-4xEfxMShEUM-unsplash

Virtual sponsors/exhibitors. In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. WBT Systems has been gathering insights over the last six months or so and shares their new ideas on this topic.

Virtual event tips. Layla Masri at Yes& offers 22 tips from the virtual conference trenches. Yes& produced the recent virtual ASAE Annual Meeting as well as many other virtual events in the last four months so their tips are fresh from the frontlines and well worth taking to heart.

Hybrid conferences. Everyone’s focused on virtual-only right now, but some time next year, hopefully, hybrid conferences will be front of mind. Alex Palmer at Northstar Meetings Group describes how to provide an optimal experience for both in-person and virtual attendees.

Bias in conferences. In their second annual research report, Speak Up 2020: Redesigning Tech Conferences with Women in Mind, Ensono examines how unconscious bias in conference design affects the experience of women attendees and speakers, particularly women of color.

Sending website traffic to members. Association CEO Clive Roux shared advice at Association Success for using your association’s digital assets to grow your audience and deliver value to members. One of his suggestions really stopped me in my tracks—and would really help your exhibitors. His association made their website “a real megaphone for… members, bringing them awareness, recognition and even new business.” They sent about 30% more traffic to their members.

Quick hits before we get to the list of next week’s free education:

  • 7 reasons why your association should seriously consider investing in SEO. (Chris Bonney, Gulo)
  • The “Great Works, In Focus” series features art critic Sebastian Smee’s favorite works in permanent collections around the United States. (Washington Post)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • This smoky red chimichurri recipe is great on baked swordfish. I’ve made it before for tilefish and dogfish, and can imagine it’d be great on other meats. It’s made of garlic, shallots, cumin, parsley, olive oil and the red ingredients—red wine vinegar, smoked paprika, chipotle powder and red pepper flakes.
  • I pulled some sockeye salmon out of the freezer to make creamy lemon zucchini spaghetti. The shredded zucchini just about melts into the pasta. I added onion (instead of shallot), yellow bell pepper, and tomato to kick it up a bit. Salmon wasn’t part of the original recipe but I thought it would work nicely and it did.
  • On the side, we had green beans sautéed with bacon, mushrooms, red bell pepper, red onion, garlic and a little chicken broth to keep the beans cooking.
  • One of my guy’s favorite beach snacks is boiled peanuts topped with slices of pickled jalapeño, passed around to your beach buddies on a frisbee, of course. Even better on a cracker with a dollop of pimento cheese—or low-rent canned cheese. I made this boiled peanut salad with bacon dressing for him. It’s a keeper. I added sweet onion and substituted basil for the cilantro, but forgot the pickled jalapeños.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 9/4 at 9:15 a.m.* – Hire Moment Mastermind

On the hunt for your next opportunity? Looking for job advice from an executive recruiter? Join an open job search mastermind where you get to ask your questions about resumes, LinkedIn profiles, salary negotiations, and more. More info/register.

Host: Shira Lotzar, Resumes/LinkedIn Profiles

Guests:

  • Corliss Jackson, Federal Government Resumes
  • KiKi L’Italien, Video Image Expert, founder, Amplified Growth, and senior consultant, Tecker International, LLC
  • Mike Robinson, Government Contracting/Hi-Tech
  • Julien Bois, Accounting/Finance Recruiter

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 9/4 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/4 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 9/7 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 9/7 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/8 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Tue 9/8 at 2 p.m. – Your Culture Is Broken! How COVID-19 Changed Organizational Culture and How to Get Back on Track

Hear how COVID-19 accelerated workplace culture innovation. Learn how to find new ways of working that take into account the world we’re living in right now, use ongoing culture management to drive results, and use video communication to bring back passive transparency and create inclusive hybrid work experiences. More info/register.

Host: Gather Voices

Presenters:

  • Jamie Notter, Co-Founder and Culture Designer at Human Workplaces
  • Michael Hoffman, CEO of Gather Voices

Wed 9/9 from 10 a.m. to 6 p.m. – PCMA Braindate: The Future of Live Events

Virtual braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups, right here on Braindate. They’re the best way to connect with, learn from, and have terrific conversations with new people — all virtually. More info/register.

Host: PCMA


Wed 9/9 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/9 at 12 p.m. – How One Association Delivered Community & Connection in a Virtual Experience

Meet the brains behind the design of the highly successful National Speakers Association’s Influence 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions. Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault. Hear testimonials from first-hand attendees–experts in the meeting and event space–who can’t stop singing the virtual experience’s praises. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Mary Lou Peck, President & CEO @National Speakers Association
  • Anna Liotta, Creator of Generationally Savvy™ Communication Solutions
  • Sylvie di Giusto, CSP, C-Suite Advisor, C-Suite Book Club
  • Sarah Michel (facilitator), VP, Professional Connexity, Velvet Chainsaw Consulting

Wed 9/9 at 12 p.m. – Why These Three Associations Will Save the World: Lessons From Their Leaders

When ten of our clients were chosen by ASAE as the top 100 Associations that Will Save the World, we couldn’t wait to get some of them in the hot seat to talk about their mission, how they’ve stayed relevant to their members, and the secret sauce for their success. More info/register.

Host: MCI

Presenters:

  • Alison Teitelbaum, Executive Director, American Health Quality Association
  • Amy Burke, Executive Director, Special Libraries Association
  • Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International
  • Erin Fuller, FASAE, CAE, MPA, President of Association Solutions

Wed 9/9 at 1 p.m. – Natural Settings Improve Meetings Performance

Learn how meeting in a natural environment releases endorphins and oxytocin, which results in increased attention and productivity. Hear about examples of outdoor activity options that will keep meeting attendees engaged and invigorated, as well as give back to the community in which they’re held. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Janice Litvin, The Beaches of Fort Myers & Sanibel Visitor and Convention Bureau


Wed 9/9 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/9 at 2 p.m. – Navigating the Future of Events

The world of events is changing. Organizations and their members have now embraced the idea of digital meetings and events, something that many may have never considered before. Hear where the industry was, how it is transitioning, and what they see for the future. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Hud Englehart, founding partner of Beacon Advisors, Inc. and an adjunct professor at Northwestern University’s Medill School of Journalism
  • Jim Russell, Executive Vice President, Client Solutions at Freeman

Thu 9/10 at 11 a.m. – Change! Six Months On

We wanted to revisit some of the themes we covered at our March event and review where we are six months on. How has COVID-19 developed our thinking? How are we adapting to the changes, and what skills do we need to develop to bring value to our organizations safely through the turbulent times ahead? What has been surprising about the last six months, and what opportunities do we see for the future? More info/register.

Host: Society Street

Presenters:

  • Mary Williams, Features Editor – American Society of Plant Biologists
  • Cindy Sparrow, Acting Deputy Chief – Community & Support Services, Red Deer Emergency Services
  • Tracy Gardner, Consultant – Renew Consultants

Thu 9/10 at 11 a.m. – Easy and Effective Ways to Add Networking to Your Online Events

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Thu 9/10 from 11 a.m. to 3:30 p.m. – Hybrid Revolution Summit

The industry seems to agree: hybrid events are the way back to safely meeting in person. The Hybrid Revolution Summit will provide an opportunity for event professionals to learn from the world’s best experts on hybrid events. CMP credit. More info/register.

Host: Event MB


Thu 9/10 at 11:30 a.m. – Virtual Events Lessons Learned: The Good, the Bad, and the Ugly

Featuring stories from the frontlines of virtual events—association professionals, sponsors and technology providers—this webinar will expose the good, the bad and the ugly of lessons learned. What worked? What didn’t? How did your peers maintain value for event sponsors? What are sponsors saying? What advice do association leaders have for other associations planning their virtual conferences in the near future? 1 CAE credit. More info/register.

Host: Community Brands


Thu 9/10 at 11:30 a.m. – Virtual Conferencing: Designing Event Formats for the Online Experience

Trying to copy/paste your in-person research conference format into an online event simply won’t work. Designing a program and considering the way you deliver content ought to be some of the first tasks on your to-do list. Hear about conference format considerations to help you create an experience that will keep your attendees coming back year after year. More info/register.

Host: Ex Ordo


Thu 9/10 at 2 p.m. – Projected Outcomes of the 2020 Elections and Impacts on the Market

Hear about the latest polls and macro political trends driven by politicking on the campaign trail, what we would expect for the first 100 days under either a new Biden Administration or second-term Trump Administration under various Congressional scenarios, and a deep dive into our outlooks for the economic and policy sectors we cover, including: energy and utilities, TMT, tax and infrastructure, and tobacco and cannabis. More info/register.

Host: FiscalNote

Presenters:

  • Katie Bays, who covers the regulatory risks faced by electric utilities, midstream and LNG companies, and upstream oil and gas producers
  • Stefanie Miller, who covers election politics, fiscal policy, trade, tobacco, and cannabis
  • Nils Tracy, the newest addition to the team, who provides TMT coverage, including the policy risk facing the software, hardware, wireless, wireline, and media sectors

Thu 9/10 at 2 p.m. – Cyber Attack: Are You Ready?

Walk step by step through a virtual cyber incident and hear best practices to protect your organization against this ever-increasing occurrence. You will be challenged to decide what you think is the best course of action through interactive polling. Learn how to mitigate the impact of a cybercrime, what needs to be done to continue operations and how to respond and recover from the event. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Rob Zegarra, cyber advisor from AXIS Pro


Thu 9/10 at 4 p.m. – Drive Action with Great Subject Lines

In the busy inbox, you have just a few milliseconds to convince someone to open your email. Learn the basics of a good subject line, trends for writing great subject lines, and tips for getting creative with your subject lines. More info/register.

Host: Digital Toolbox


Fri 9/11 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/11 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 9/11 at 2 p.m. – Foresight Fridays with Jeff De Cagna

During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. If you plan to attend, please complete this survey by September 8 to help determine the Foresight Fridays topics for September. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 9/14 – LMS Demo Day

Online learning has always been important, but now it may be the only way you can provide education for your members. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. So what features should you be looking for in an LMS? Where are the pitfalls? To help with this ASAE has developed LMS Demo Days. More info/register.

Host: ASAE


Tue 9/15 at 11:30 a.m. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021

Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Find out how to incorporate new sources of revenue, provide more value to your virtual events, create an effective revenue driving sponsorship program, and increase member retention. More info/register.

Host: YourMembership and ReviewMyAMS

Presenters:

  • Teri Carden, Co-founder, ReviewMyAMS
  • Tirrah Switzer, Association Advocate, Community Brands

Tue 9/15 at 1 p.m. – Association Technology & Data 2025: Evaluating your IT and Data Readiness

2020 has spawned both new demands and solutions for most associations. DelCor’s IT Maturity Model is the perfect framework for evaluating your readiness to address these challenges and keep IT aligned to changing business requirements. Data has become an ever more important component driving solutions and decision making. Hear the views of a panel of industry technologists on technology initiatives that will drive your organization up the maturity model and prepare it to support the new business environment. More info/register.

Hosts: Gravitate Solutions and DelCor

Presenters: senior technologists from the American Association for Cancer Research, American College of Obstetricians & Gynecologists, DelCor and Gravitate Solutions


Tue 9/15 at 2 p.m. – Membership According to Gen Z: How Associations are Engaging Future Members, Leaders and Advocates

Explore the many ways associations are innovating to keep students involved in a time of pandemic. Learn best practices from associations on the front line of student membership outreach, recruitment, and retention. Gain valuable insight into how younger generations engage with and learn about the world around them, what inspires them, how they advocate, and what they expect from a membership in your association. More info/register.

Host: Sarah Sladek, founder, Saving The Associations


Wed 9/16 from 9 a.m. to 1:30 p.m. (to 4 p.m. for HighRoad clients) – Follow the Yellow Brick Road: Data as the New Gold

Learn how to tap into your data for short- and long-term success. Get the tools to grow your digital footprint, build member and customer journeys that count, and ultimately, meet your organizational objectives. Take away actionable insights and approaches to follow your yellow brick road to success in 2021, and beyond. More info/register.

Host: HighRoad Solutions


Wed 9/16 at 11 a.m. – Driving Revenue with Contextual Engagement and Marketing

Do you guess what it is your members need? Are you struggling to understand why they do the things they do, or don’t do? Contextual Engagement is the process of asking questions, capturing context, and acting with automated workflows and alerts. It helps you engage members with more relevance and personalization throughout the member journey. Learn how associations are using Contextual Engagement to drive revenue. More info/register.

Hosts: PropFuel and ReviewMyAMS


Wed 9/16 at 2 p.m. – Surprises, Opportunities, and Successes: The Story of ASAE’s 2020 Virtual Annual Meeting

When navigating the virtual event environment, it can be challenging to know how big your planning team should be, what your event schedule should look like, what tools you need to make your event successful, how to engage your audience, and how to build develop and deliver opportunities for your partners. ASAE hosted its 2020 ASAE Virtual Annual Meeting & Exposition just three months after making the decision to go virtual. Hear about the planning, execution and lessons learned while hosting over 14,000 attendees in a virtual environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Ledoux, CMP, CAE, Chief Learning & Meetings Officer
  • Krista LeZotte, CMP, CSEP, Associate Director, Meeting Operations & Special Events

Thu 9/17 at 1 p.m. – Membership Lifecycle Part I: Member Acquisition

Learn how membership management technology helps create awareness for the association and generates new members and revenue. More info/register.

Host: Impexium


Thu 9/17 at 4 p.m. – How to Pivot Non-dues Revenue & Sponsorship Strategies During This Crisis 

Non-due revenue and sponsors are so critical for the overall financial health of most associations and foundations, thus a shift in strategy may be necessary during this pandemic. Hear how one association pivoted their fundraising strategy at the height of Covid-19 and successfully transformed the programs at a time when others were scrambling for solutions. 1 CAE credit. More info/register.

Organizer: Reston-Loudoun Idea Swap

Presenter: Stephen E. Peeler, CFRE, Executive Director of the Infectious Disease Society of America


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Elliott Engelmann via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Racial diversity in events. I’ve got another important survey for you—this one is on racial diversity in the events industry. The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. With the information collected in this research, we hope that we can pinpoint the areas of improvement with manageable takeaways for event professionals across the industry.” I checked with them and they do want participation from this side of the pond.

Opportunities in disruption. Disruption isn’t a choice right now, so we might as well embrace it, reports WBT Systems in their recap of two #ASAE20 sessions. In this post, they share tactics for dealing thoughtfully with uncertainty, finding opportunities in disruption and reimagining your association’s future.

Bias and privilege in associations. In another #ASAE20 recap post, Association Adviser shares advice from Tiki Ayiku and Nathan Victoria, CAE about disrupting biases and uncovering how privilege manifests in associations.

Sponsors and exhibitors. MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners—sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association.

Member parents. You want to be indispensable to your members? Amanda Kaiser suggests you look at the challenges emerging for working parents and their employers as kids go back to school.

Event skills. Samantha Whitehorne at Associations Now identifies three new skills event professionals must develop in the wake of COVID-19.

Quick hits before we get to the list of next week’s free education:

  • Your ‘surge capacity’ is depleted —it’s why you feel awful: here’s how to pull yourself out of despair and live your life. (Tara Haelle)
  • Warning, you could lose hours on this site. Explore cities with a guide who takes you on a choose-your-adventure tour. I started with Hanoi but had to click away—I’m supposed to be working, after all. You can visit Cartagena, Taipei, Rome, Mexico City and others. (The World Your Way)
  • Frying Pan Tower’s webcam is back up. This old Coast Guard Light Station is about 30 miles off the Cape Fear coast of North Carolina. The fish watching is good and the comments are helpful for identifying what you see. (Explore)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The highlight of the week: two sheet pan pizzas using this King Arthur sourdough recipe. We loved the crust so the recipe is a keeper. In one pan, I made a linguiça, onion and garlic pizza modeled on the one from Union Villa in my hometown. I diced and sautéed the linguiça and onion, added the garlic at the end, spread all that over the tomato sauce (I cheated by buying a jar of Harris Teeter pizza sauce) and topped it all with mozzarella. So good.
  • The other was a white clam pizza. I spread the shallot-garlic herb sauce from my white pizza recipe over the crust, topped that with canned clams and then a mix of fresh and regular mozzarella along with parmesan cheese. When it came out of the oven, I sprinkled it with fresh basil. Very tasty.
  • A healthier meal was baked blueline tilefish topped with citrus pesto, made simply by adding orange and lemon juice and peel to basil pesto.
  • We had two veggies this past week. First, collard greens sautéed with bacon, red onion, carrot, red bell, jalapeño and garlic. The other was a kohlrabi sauté with carrot, broccoli stems and florets, onion and garlic—sort of like this recipe.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 8/28 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 8/28 at 12 p.m. – Challenges Women in Leadership Face and How to Deal with Them

Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Elizabeth Lombardo, PH.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC
  • Maja Kazazic
  • Carly Patterson
  • Ashley Fox

Fri 8/28 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/31 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 8/31 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/1 at 12 p.m. – Getting Engagement Scores Just Right through Weighting (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 9/1 at 2 p.m. – The Survivor Diaries: How Smart Women Are Conquering Epic COVID Disruptions

These women faced the pause in events, processed their emotions and options and took decisive action. Learn how they found inspiration even on the darkest days, how work-life balance became a necessity, and why sometimes what looks like the end is the best time for new beginnings. More info/register.

Host: Smart Meetings

Presenters:

  • Cindy Brewer, co-founder and principal of LEO Events
  • Marin Bright, founder and CEO of Bright Business Media
  • Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct
  • Cheryl Rogers, corporate events manager with Solara Medical Suppliers
  • Desi Whitney, senior vice president of Sourcing Operations & Industry Relations, HPN Global

Tue 9/1 at 2 p.m. – Elevate Your Virtual Events: How to Keep Up with the Rising Expectations for Virtual Experiences

Learn what it means to be an Event Producer and how you can create an elevated virtual event people can’t wait to attend. Hear about pioneering the new virtual event landscape; the power of selecting a motivating theme and outlining clear objectives; the importance of incorporating diverse voices; engaging attendees before, during and after the event; and pre-recorded content vs. live webinar content. More info/register.

Host: Gather Voices

Presenters: Dianne Devitt, Experiential Consultant and Producer, and Michael Hoffman, CEO of Gather Voices


Wed 9/2 at 11 a.m. – Zooming Out: Learn How to Engage Your Virtual Event Attendees

As organizations are compelled to deliver their events in an online environment, we have become so laser-focused on learning the ins and outs of modern technology, that many have neglected the most principal factor: the human factor. Look at the bigger picture beyond the technology to ensure attendees leave engaged and energized. More info/register.

Host: Meeting Expectations

Presenters:

  • Beth Chitnis, CAE, Executive Director of the International Association of Insurance Professionals
  • Christine Hilgert, CMP, Senior Vice President of Meeting Expectations
  • Dan Thurmon, keynote speaker, author, entrepreneur

Wed 9/2 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 9/2 at 12 p.m. – Leading Engagement From The Outside-In

Hear a new definition of association engagement—refocusing engagement to generate real value, and placing engagement at the heart of your strategy. Learn how member-centric engagement propels your association to become your members’ indispensable partner. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Elizabeth Weaver Engel, M.A., CAE—Chief Strategist, Spark Consulting, LLC


Wed 9/2 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/2 at 3 p.m. – Professional Associations and the New Normal

A webinar series addressing the most urgent issues confronting professional associations. More info/register.

Host: Enforme

Presenters:

  • Joel Albizo, Chief Executive Officer, American Planning Association
  • Pamela Kaul, Founder, President & CEO, Association Strategies, Inc.

Thu 9/3 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between a big success and a big headache, but the selection process can be daunting. Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras
  • Marc Benton, learning solutions engineer at Community Brands

Thu 9/3 at 1 p.m. – The “What’s Next?” Guide to Virtual Events

Hear about the key considerations for virtual and hybrid events including selecting the right virtual platforms, new best practices for creating content, and keeping attendees engaged. 1 CAE credit. More info/register.

Host: 360 Live Media

Presenters: 360 Live Media’s lead experience designers, Beth Surmont and Brooke Wilson


Thu 9/3 at 2 p.m. – Demystify AI

This session will demystify AI and talk about practical applications of AI technology that you can begin experimenting with today. Learn about inexpensive AI tools you can begin using right now, how to use AI to enhance your processes and make workflows less time consuming, and how to embark upon easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, rasa.io


Thu 9/3 at 5:30 p.m. – Meet Other Association Pros @ Virtual Networking Happy Hour

Want to get new ideas for your association? Looking for a job? Have a great program to share? Just want to actually meet some new people in the association field? Join us for a fast, fun, and productive networking happy hour. It’s networking that’s natural, not awkward. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Fri 9/4 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 9/4 from 12 to 3:15 p.m. – Strategy Summit

Three sessions: Writing Articles, Blogs, and Books to Grow Your Business; The Strategic Mindset – For Your Organization, Your Career and Your Life; and Engaging Virtual Meetings. 3 CMP credits. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Cathy Fyock, CSP
  • David Barrett, President, Solutions Network Ltd.
  • John Chen, CEO, Geoteaming

Fri 9/4 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue 9/8 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Host: ASAE Technology Professionals Community

Presenters:

  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media

Thu 9/10 at 11 a.m. – Easy and Effective Ways to Add Networking to Your Online Events

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Thu 9/10 from 11:00 a.m. to 3:30 p.m. – Hybrid Revolution Summit

The industry seems to agree: hybrid events are the way back to safely meeting in person. The Hybrid Revolution Summit will provide an opportunity for event professionals to learn from the world’s best experts on hybrid events. CMP credit. More info/register.

Host: Event MB


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons photo by Syed Ali via Unsplash

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