Association Brain Food Weekly: 1.28.22

The weekly list of free educational events and resources for the association community…

alpine lake at the foot of a fir-covered mountain - inspiration for a weekly list of free educational events and resources for the association communityRegistration resistance. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. They also explain how to overcome registration resistance.

 Connecting while working remotely. Achurch Consulting describes how to build trust and connections with your team while working remotely. They focus on ways to build affective trust—the type of trust that’s required for building solid work relationships. 

Crafting an event experience. Event Farm describes two different approaches to crafting event experiences that will wow your attendees and help you achieve business outcomes. They provide low- and high-budget examples to illustrate what they mean.

Metaverse 101. Meagan Loyst spent her holiday vacation researching and writing this comprehensive introduction to the Metaverse, although as a venture capital community founder I’m sure she’s way ahead of the rest of us. Fascinating stuff.

Work in 2022. Josh Bersin is always insightful about the future of work, technology, HR, and learning. Here he shares his predictions for 2022, in short, everything is about to change. Still waiting for the new normal? Bwah ha ha!

Associations and DAOs. Marjorie Anderson at Community By Association explains why she thinks DAOs are not a good fit for associations because of the financial exclusivity upon which membership is based—at least in their current form.

Entrepreneur’s Masters. For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Best read in small doses.

Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review. You could make this same argument for association and chapters. Why not offer leadership training to volunteers who show an interest in taking on new responsibilities so you can fill the pipeline?

Good eats

Skip down to the list of free webinars if you prefer takeout.

I love trying new recipes, but sometimes I just want to zone out in the kitchen and make quick work of dinner, like blackened fillets of vermillion snapper. The next night, another old standard, Mummy Lorraine baked fish made an appearance—black sea bass fillets topped with a mix of crushed Ritz crackers, lemon zest, garlic powder, and melted butter.

However, I did rouse myself enough to try this new side dish: smoky white beans and Brussels sprouts. First, I roasted the sprouts so they would be nicely caramelized. I also added onion to the dish—onions seem to go in everything around here.

More brassicas and beans: later in the week, we had cabbage, sausage and white bean casserole for dinner. I doubled the sausage, added half an orange bell pepper, half a poblano pepper, a jalapeño pepper, and a small package of sliced mushrooms.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/28 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Standard Time unless otherwise noted.


Fri 1/28 at 1 p.m. – Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience

Sometimes silent auctions can be pure drudgery and take away from valuable staff time and energy. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Learn how these associations created in-person and online fundraising experiences that generated more money, saved staff hours of time, all while leveling up the fun and excitement. Join us for this game changing silent auction experience and get all insights on why it’s here to stay. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Tony Rissley, Expo Auctions


Fri 1/28 at 1 p.m. – Essential Readings and Advice for Young Professionals

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market. More info/register (must join before registering).

Host: Fridays@4


Mon 1/31 at 1 p.m. – Identifying and Recovering from Burnout (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell, Midlife Wellness Coach

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/1 at 12 p.m. – Analyzing Survey Data at ASHA (Data Analytics Network)

Learn how the American Speech-Language-Hearing Association developed a unified process to manage their annual program participant survey. Hear about their new process, centered around flexible data transformation and modeling, and how it allows for easier compilation of annually collected data for reporting. They’ll also show us how they use analytic tools to report on outcomes and accomplishments of participants, allowing for greater segmentation and insights, while also streamlining the process for staff. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 2/1 at 12 p.m. – 2022 STR Industry Trends

Meeting planners will receive information to help them in the selection of markets and hotels for their meetings, such as where the hotel industry has been and where it’s going for the top US and international cities; key performance metrics including hotel room rate, hotel room demand, and hotel occupancy; markets with a growing pipeline of hotels with meeting space; and factors impacting the industry such as Airbnb, convention/conference center renovations, environmental issues and seasonal impacts. 1 CMP credit. More info/register.

Host: MPI

Presenter: Chris Klauda, Senior Director, Market Insights, STR


Tue 2/1 at 1:30 p.m. – 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist


Tue 2/1 at 2 p.m. – Coach More and Manage Less for Remote Work Success

On a sports team, the best coaches lead, inspire, and motivate their teams to success. Just like on the field, the relationships and deep connections formed with our teams will drive the motivation of all players involved in the effort. Learn what it means to coach instead of manage teams and why that’s so important. Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 2/2 at 12 p.m. – Leverage Your Communication Style for Success in the Hybrid Work World

Hybrid work presents challenges and opportunities, requiring greater adaptability in how we send and receive information. By identifying your preferred communication style and understanding others’, you will have more productive relationships. More info/register.

Host: Association Insights in Old Town

Presenter: Carol Vernon, certified executive coach and founder,  Communication Matters: Executive Coaching & Team Development


Wed 2/2 at 12 p.m. – Association Lessons From… Stand-up Comedy

Already a professional speaker and podcast host, Thom Singer challenged himself by doing more than 100 open mike nights of stand-up comedy. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: CQbd


Wed 2/2 at 1 p.m. – Addressing Burnout: Strategies for Leaders During The Great Resignation

Around the world, people are experiencing record levels of burnout and the results are impacting both our workplaces and communities. Burnout is the #1 reason people are quitting their jobs, driving The Great Resignation. Learn about the signs and components of burnout so you can assess how much it’s impacting you and your organization. Hear about strategies you can implement right away to help your organization thrive in 2022 and beyond. More info/register.

Host: Britt Andreatta, CEO, 7th Mind Inc.


Wed 2/2 at 2 p.m. – 25 Ways to Take Your Newsletter to the Next Level

Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. Learn why a newsletter is one of the most important communication channels for associations, how to optimize your newsletter today, and how to utilize data and AI to strengthen your existing newsletter strategy. 1 CAE credit. More info/register.

Host: Association Adviser

Presenters:

  • Erica Salm Rench, MBA, COO, rasa.io
  • John Bacon, MBA, Vice President of Account Management, Naylor Association Solutions

Wed 2/2 at 6:30 p.m. – Redesign Your Culture for 2022 and Beyond

The changes that the last two years have brought on our association sector are systemic, structural, and permanent. But it’s not all bad news—these changes, such as being able to work remotely, pivot quickly, become more employee-focused and more results-driven—were happening anyway in the digital age, they’ve just been accelerated. Learn about the culture patterns that might be holding you back and how to take some simple but far-reaching steps to help your organization thrive in 2022 and beyond. More info/register.

Host: Answers for Associations Online Community

Presenter: Maddie Grant, co-founder, Propel


Thu 2/3 at 12 p.m. – How Documentaries Are Disrupting the Future of Content Marketing

Authority-establishing, heart-pumping, association-centric documentaries that your members and members-to-be already crave are the future of content marketing for associations. Learn how a docuseries achieves benefits across recruitment, retention and revenue; how it positions your association and members as leaders in your industry; and how associations are using it to capture younger, fresh-to-the-industry audiences. More info/register.

Host: Association TV

Presenter: Dan Stevens, President, WorkerBee.TV


Thu 2/3 at 1 p.m. – LMS Selection in the Evolving Learning Landscape

Learn about the macrotrends driving learntech and how those trends impact the platforms a learning business needs in its ecosystem. Hear about a time-tested process you can use to find a learning management system that will help your learning business thrive. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions at Web Courseworks

Thu 2/3 at 2 p.m. – AMS/CRM Software Selection Survey: What People Really Think?

501Works has completed the first-ever survey of more than 230 association professionals, vendors, and consultants on the AMS/CRM software selection process. Find out what the survey revealed and how it relates to your projects. Get valuable feedback from those who have gone through the AMS/CRM selection process and insights from vendors and consultants who took part in the survey. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • James Marquis, Chief Innovation Officer and The CIO, 501Works
  • Teri Carden, Founder, ReviewMyAMS

Fri 2/4 at 9:30 a.m. – State of the Association Job Market (NYSAE Engagement Lounge)

We can all agree that COVID has changed the way we work, and this dramatic disruption has created significant anxiety within the association community. There are a lot of barriers to employment out there that are still impacting people. People are evaluating how they spend their time more than they ever did before. Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Myra T. Briggs, CSC, CSSGB, Managing Director for Impact Search Advisors by Nonprofit HR


Fri 2/4 at 4 p.m. – The Great Resignation and How It Can Benefit You

Since July 2021, over 4 million Americans are quitting their jobs each month in what has been called “The Great Resignation.” This mass exodus can benefit you in two ways: employers are seeking new and innovative ways to attract and retain employees, meaning higher salaries, more benefits, and better perks, and they’re finding it difficult to find qualified staff for the seemingly endless list of jobs available right now. If you are looking for a new job, a career change, or simply want to improve your current position, you can use The Great Resignation to your advantage. More info/register (must join before registering).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Wed 2/9 at 3 p.m. – How to Create Quick Wins with Analytics

Data projects can seem overwhelming, but there are quick wins you can focus on to get rolling in the right direction. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Fri 2/11 at 12 p.m. – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Prajna Amey via Unsplash

Association Brain Food Weekly: 1.21.22

The weekly list of free educational events and resources for the association community…

a group of ducks flying across the sky – inspiration for a weekly list of free educational events and resources for the association communityMembership survey. Please participate in MGI’s 14th annual Membership Marketing Benchmarking Survey, our industry’s most comprehensive and valuable study on membership marketing. The more data MGI collects for this study, the richer the results for everyone. The survey closes next week so don’t delay.

Marketing, membership and communications awards. The ​ASAE ​Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The deadlines to apply for a Gold Circle Award (2/2) and to volunteer as a GCA judge (1/31) are fast approaching. Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below.

Sticky learning. Rereading something is no substitute for retrieval practice, says WBT Systems. If you’ve attended a course or session where you’ve had to recall and produce what you’ve been learning, you’ve benefited from retrieval practice. In WBT’s primer on this essential element of instruction, they explain why the brain likes retrieval practice and how to build it into the design of your educational programs.

The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the member experience and apply what you learn.

Event trends. Here’s one from Hopin to sink your teeth into, lengthy but well worth reading. All the event trends they mention are spot-on except for #3, hybrid, which doesn’t seem like a practical option for most associations.

Web3. I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures.

Email chains. “Today’s norms of responsiveness are ridiculous. We shouldn’t apologize for failing to meet them,” says Joe Pinsker at The Atlantic. When you work in an office of one, like I do, it’s easy to establish healthy email protocols, like only checking a few times a day so you can focus on work, but I know it’s tough to create these boundaries in the association world. He suggests (and dismisses) options for replying at your convenience.

Quick hits

5 steps to gaining member acceptance, downloads, and engagement for your association’s mobile app. (J. Mark Wallach, Results Direct)

5 key lessons for associations that were shared at digitalNow in December. (Jose Triana, Sidecar)

Forget 9 to 5. These experts say the time has come for the results-only work environment. (Brandie Weikle, CBC Radio)

Good eats

Skip down to the list of free webinars if you prefer takeout.

A bold fish like king mackerel deserves a bold sauce, like this maple barbecue glaze. I add soy sauce and a hefty amount of hot sauce to it too. On the side, roasted Brussels sprouts with bacon, onion, orange bell pepper, and garlic, plus roasted sweet potato wedges sprinkled with ground ginger, Japanese seven spice, cayenne, and garlic powder.

The next night we had Marseilles flounder braise. I added red bell pepper to the dish, sliced the celery thinner, used black olives instead of green, and celery leaves instead of cilantro.

Our cold-night comfort meal this week was chicken thighs with cranberry thyme sauce. On the side, kale and collards sautéed with bacon, onion, orange and red bell pepper, poblano pepper, and jalapeño pepper, plus roasted butternut squash with maple syrup, smoked paprika, garlic powder, cinnamon, and cayenne.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/21 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Standard Time unless otherwise noted.


Fri 1/21 at 4 p.m. – Top Productivity Hacks (Open Networking)

The beginning of a new year brings thoughts of goals, challenges and resolutions. What is it that helps you stay on track? Is it an app that you can’t live without? A specific type of physical tool (planner, calendar) or maybe it’s a daily mantra that keeps you focused. Join your Fridays@4 friends for this open networking session focused on sharing your favorite productivity hacks. More info/register (must join before registering).

Host: Fridays@4


Mon 1/24 at 11 a.m. – Making Community Accessible to All

Hear about accessibility and community—and why community leaders need to step up to the bar in terms of creating an equal space for all. Find out how you can do more to increase accessibility within your community and push boundaries in your organization. More info/register.

Host: Vanilla

Presenters: Majorie Anderson and Shana Sumers


Mon 1/24 at 1 p.m. – The Growth of the Community Career Path

Learn how the community career path is changing in 2022: a change in the structure of the community professional role, an evolution of the community team’s place in an organization, and the rise of the CCO, the Chief Community Officer. More info/register.

Host: Vanilla

Presenters: Carrie Melissa Jones and Erica Kuhl


Mon 1/24 at 1 p.m. – Innovating Meetings & Events: The Way Forward (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 1/25 from 9 a.m. to 4 p.m. – Marketing Automation Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us to experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Tue 1/25 at 11 a.m. – 5 Key Tactics for Financial Communications to Your Board

Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications. Explore how to better prepare for virtual board and finance committee meetings and improve outcomes. Learn how to provide financial information in a format that is easier to understand and helps with performance and impact assessments. Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Gellman, CPA, CGMA, Co-Founder, Sustainability Education 4 Nonprofits
  • Paul Preziotti, Partner, Johnson Lambert LLP

Tue 1/25 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Tue 1/25 at 1 p.m. – Engaging Your Members, And Future Members, Where They Are

Learn about the different engagement channels you should be using to get your members’ attention, how different age groups respond to communication/marketing messaging, and what you can do to attract new members through social, email and programmatic channels. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Alfred McKelvy, Sr. Director, Strategic Partnerships, Multiview
  • Michael Candela, EVP, Strategic Partnerships, Multiview

Tue 1/25 at 1 p.m. – Pricing for Association Events

Ever wondered how to price an offering? Or if the current price is right? Are you selling yourself short? Would lowering the price slightly dramatically increase volume? Would raising the price be beneficial to the bottom line and beyond? Get these questions and more answered. More info/register.

Host: AM Planning

Presenter: Dr. Michael Tatonetti, Founder and CEO of Pricing for Associations


Tue 1/25 at 1 p.m. – The Ultimate Guide to Virtual Entertainment in Online Meetings

One way to capture attendees’ attention and keep them glued is by adding an entertainment component to your online meetings and conferences. The key is finding entertainment that encourages attendees to network and connect. Hear about out-of-the-box entertainment options that can be easily implemented in your next virtual conference or meeting. Learn how to select the appropriate virtual entertainer, what will you need to accommodate third-party vendors, and how to encourage participation. 1 CAE credit. More info/register.

Host: EVA

Presenters:

  • Brad Alexander, Co-Owner, Flying Ivories LLC
  • James Barr, Co-Owner, Flying Ivories LLC
  • Megan King, Director, Virtual Xperiences
  • Vinnu Deshetty (moderator), General Manager, EVA

Tue 1/25 at 2 p.m. – The World of Work Has Permanently Changed: How to Engage the Next Generation of Association Leaders

You’ve surely noticed: the next generation of leaders rejects top-down hierarchies, narrow career paths, and conformity. To attract and engage these professionals, associations must provide opportunities for individuals to align their breadth and depth of interests with the goals and objectives of the organization. Learn how to create cultures that engage the next generation of association leaders. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Connie Steele, Author of Building the Business of You and Principal and Co-Founder of Flywheel Associates
  • Michael Hoffman, CEO of Gather Voices

Tue 1/25 at 2 p.m. – Secrets to Engaging and Retaining Members

Hear key learnings from association leaders who grew their businesses over the last two years. Learn about event strategies for the new virtual/hybrid world that increase member engagement and successful new member recruitment, how to introduce evergreen member engagement tactics instead of reaching out just one to four times a year, how to refine your business’s operational model to adapt and grow in a virtual-first world, and how new engagement techniques can provide more meaningful experiences for different generations, segments, and regions. More info/register.

Host: Hubilo

Presenters:

  • Tonya Almond, CMP, Vice President, Knowledge and Experience Design PCMA
  • Chandra M. Champion, MSSA, CNM, Conference and Events Director, National WIC Association
  • Irina Graf, Founder of The MICE Blog, and Event Planners Talk

Tue 1/25 at 2 p.m. – Ask the Experts: Best Practices for Board Skills Tracking & Performance Assessment

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Hear about the value of measuring the board’s performance against their responsibilities and the organization’s goals, as well as tips and tactics for deploying a board assessment. 1 CAE credit. More info/register.

Host: ASAE

Presenters: board management experts from OnBoard


Tue 1/25 at 2 p.m. – Lessons from the Experts for 2022

Join this roundtable discussion of event experts from all facets of event management including meeting planning, contract negotiations, AV solutions, and attendee health and safety. They’ll explore the best way to plan and execute events that gives you the flexibility you need in our ‘never-normal’ landscape. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Simon Melser, Vice President, Business Development, Image Audiovisuals
  • Allison Kinsley, CMM, CMP, CED, Chief Meeting Architect, Kinsley Meetings
  • Brenda Rivers, JD, HMCC, CIS, President, SAFE LLC Event Risk Management
  • Jennifer Haisten, CMP, Vice President, GlobauxSource
  • Carolyn Strauss, CSP, Professional Emcee and Explainer in Chief

Tue 1/25 at 3 p.m. – Building Communities via NFTs

This event will be held on Twitter Spaces, so registrants will need a Twitter Account. Description coming soon. 1 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenter: Austin McHenry, Crypto Practice Leader, U.S. Transactions Corp.


Wed 1/26 at 11 a.m. – Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces

AI is delivering  huge technology advances in the content management, marketing automation and search space. We are going to discuss and demonstrate how these technologies can be put to use by your association today. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Adam Hostetter, CEO, FUSE Search
  • Johnny Clayton, Chief Growth Officer, FUSE Search

Wed 1/26 at 12 p.m. – Behind the Curtain of ASAE’s Gold Circle Awards: What You Need to Know Before You Apply

Learn about the Gold Circle Awards, including the benefits of applying for an award, how to apply, what the judges are looking for, hHow to become a GCA judge, and tips for success. More info/register.

Host: ASAE


Wed 1/26 at 12 p.m. – The 2022 Leadership Shift

The past few years have been challenging for leaders. With so much uncertainty in the workforce and employment landscape, expectations have increased for association staff, volunteers and business partners. How must your leadership style change to continue to have a positive impact on the people and organizations we serve? Hear about the future of association leadership and the characteristics of a great 2022 association leader. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Shawn Boynes, FASAE, CAE, Executive Director, American Association for Anatomy
  • Natasha Goodwin, CAE, MS, Senior Director, Marketing and Membership, Information Technology Industry Council
  • Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services

Wed 1/26 at 12 p.m. – ASAE International Associations Advisory Council Book/Podcast Club: The Culture Map

In today’s interconnected world we all work and live across cultures. Maybe you’re part of an international team, have a boss or co-worker from another country, or a partner or in-laws from a different culture. We all seek ways to understand and navigate some of our cultural differences to create greater intercultural harmony and inclusion. Join us for a discussion on what you learned from The Culture Map and wish to share with your peers to better manage across the diverse cultural aspects of today’s workplace. More info/register.

Host: ASAE International Associations Advisory Council


Wed 1/26 at 12 p.m. – Tips, Tricks, and Trends: Nailing Your 2022 Events

Hear from a lineup of seasoned event planners who have turned uncertainty into opportunity by orchestrating a range of impactful events for their organizations. They walk us through helpful event planning strategies and tactics and dive into top event trends to have on your radar for 2022. Learn how virtual events have rewritten the playbook for events professionals over the past two years and how we can apply these learnings in 2022; the importance of engagement strategies that foster community and connection among attendees across virtual, in-person, and hybrid events; and how to build stronger relationships with key event partners and unlock sponsorship ROI. More info/register.

Host: Hopin

Presenters:

  • Karen Hartline, Director of Corporate Events, GitLab
  • Keneisha Williams, Founder, Black in Events Network
  • Spenser Gegan, Senior Event Producer, Hopin
  • Brianna Haag, Director of Demand Generation, Hopin
  • Emelyn Williams, Regional Manager, Event Services, Hopin
  • Brian Wilson, Internal Events Manager, Hopin

Wed 1/26 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Wed 1/26 at 1 p.m. – System Selection: Understand the Basics of APIs

With many associations adopting a “best-of-breed” approach to their online tools, the ability to integrate those different tools is essential. We will review how the average business user can take a look at an API to help make sure they are purchasing a system that will support everything they need from an integration standpoint. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Hans Stechl, Principal Architect, Founder, Meta-Dao
  • Justin Burniske, Principal Consultant, Co-Owner, Meta-Dao

Wed 1/26 at 1 p.m. – Ensuring Continuity in the Era of the Great Resignation

“The Great Resignation” has no intention of slowing down anytime soon. In November, 4.5 million workers quit their jobs. With so much staff turnover, does your association have the right processes in place? Learn how to ensure continuity in your pipeline, ways to help your members through your job board, and how to leverage automation to maintain renewals, onboarding, and prospect nurturing. More info/register.

Host: Higher Logic

Presenters:

  • Beth Arritt, Association Evangelist at Higher Logic
  • Josh Slyman, Director of Product Strategy at Web Scribble

Wed 1/26 at 1 p.m. – A Meetings Cost-Saving Primer

With minimal budget increases year over year, and hotel fees and surcharges increasing exponentially, meeting professionals are tasked to do “more with less.” Learn how to avoid hidden fees and discover creative cost savings techniques to impact your bottom line, and how to communicate these savings to their stakeholders in an impactful way. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, strategic partner for INNOV8 Meetings + Events


Wed 1/26 at 2 p.m. – Top 3 Priorities for Taking Your Workforce Hybrid or Remote

Many organizations are making the decision to go either permanently remote or hybrid. Regardless of which workforce model you choose, the #1 most important thing you need to do is be intentional in your approach. Setting your team up for success involves consideration of staff and member/customer needs. You will want to fully evaluate the processes and tools you use daily to determine what you can outsource and what you need to keep “in house.” Get a high-level overview of the top three things you need to concentrate on to be successful in a remote or hybrid workplace. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 1/26 at 2 p.m. – State of Engagement Sponsorship Study Results

The Partnership Professionals Network teamed up with Dynamic Benchmarking on a new survey designed to help associations understand the needs and preferences of sponsors. The findings from this survey will help you understand why companies sponsor associations, whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor, what benefits are of greatest value to sponsors, and how companies measure sponsorship success. More info/register.

Host: Dynamic Benchmarking and Partnership Professionals Network

Presenters:

  • Ray McDonald, President, Dynamic Benchmarking
  • Dan Kowitz, Founder and CEO, JSB Partnership Consultants and Co-convener of the Partnership Professionals Network
  • Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC and Co-convener of the Partnership Professionals Network

Wed 1/26 at 4 p.m. – Association Women Technology Champions Awards Ceremony

The AWTC Awards program was setup to further our mission of empowering, advancing, and recognizing women who champion technology in associations. In this ceremony, we will be recognizing the recipients of the AWTC Technology Champion Award, AWTC Technology Impact Award, and AWTC Technology Leadership Award. We’ll be using the Wonder.Me platform to host the awards ceremony, allowing us to chat, laugh, and celebrate together. More info/register.

Host: Association Women Technology Champions (AWTC)


Thu 1/27 at 11 a.m. – Boosting Registration to Your 2022 Virtual and Hybrid Events

Event organizers across the board are reporting a drop-off in registration to their hybrid events, and a rise in cost per acquisition. As the novelty of lockdown wears off and Zoom fatigue sets-in, how can event marketers continue to excite and entice attendees to their hybrid events? Learn which tactics other organizers are finding most impactful in growing registration numbers, the impact your registration process is having on your sign-ups and what to do about it, the tech solutions used to amplify reach organically, where organizers are spending their budget for the best return, and the secret sauce—top tips, tricks and tactics organizers are using to boost registration in 2022. More info/register.

Host: Virtual Event Institute


Thu 1/27 at 12 p.m. – The Next Generation Association Focuses on Solving

​​Problem solvers are unique in your membership, and they can be your most powerful asset. Designing and fostering a community of the best problem-solvers will help your association co-create impactful solutions to major industry challenges. In this session, three presenters will share their own experiences intentionally building communities of problem solvers that subsequently build better associations. More info/register.

Host: .orgCommunity

Presenters:

  • Arianna Rehak, Chief Executive Officer, Matchbox Virtual Media
  • Garth Jordan, Chief Executive Officer, American Animal Hospital Association
  • Allen Lloyd, Executive Director Montana Society of CPAs

Thu 1/27 at 12 p.m. – Breaking the Monotony with Energizing Virtual Events

Virtual events can turn a tad monotonous, and you just can’t fix that by introducing virtual happy hours. Learn about methods you can use to energize your audience at your next event. Find out how to upgrade your sessions with well-produced content and diverse speakers, different tactics you can use to create energizing moments in between sessions, and the truth about energizer breaks—what you need to factor in before designing your agenda. More info/register.

Host: Airmeet

Presenter: Melissa Jones Clark, Director of National Accounts and Brand Experience at Meeting Tomorrow


Thu 1/27 at 12 p.m. – An Employer Survival Guide: 8 Tips for Managing Your Organization’s Retirement Plan

The retirement plan is only a tiny fraction of your responsibilities as an employer. Between the investments, compliance, and day-to-day administration, it’s complicated, but it doesn’t have to be painful or time-consuming. Learn about your most important plan responsibilities and how best to tackle them, what we’ve seen work to meet your obligations, and how to navigate your retirement headwinds successfully. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Shelly Howard-Horwitz


Thu 1/27 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Thu 1/27 at 1 p.m. – 7 Non-Negotiable Web Strategies Every Association Needs in 2022 (and Beyond)

Learn about five critically important strategies every association should implement this year, beyond just sitemaps and good design. Find out how to instantly increase engagement with a couple of quick tweaks, how to be more inclusive and avoid potential legal pitfalls in the process, why you need to re-think your homepage immediately and what to do instead, and how to create better content by doing less. In addition, we’ll analyze real-world examples of organizations that are doing things well and how to learn from them. More info/register.

Host: Yoko Consulting

Presenters: Chris Bonney, Director of Client Partnerships, and Ray van Hilst, Director of Client Results, Yoko Co


Thu 1/27 at 1 p.m. – 7 Proven Video Tactics Association Leaders Are Using to Drive Engagement

Video is not a tool that should be reserved for your marketing and communications departments. Associations that incorporate authentic video content in their strategy create more loyal communities, deliver year-round engagement, and drive critical non-dues revenue.  Hear about seven video campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. Learn how to translate lessons learned from these cases into your own high-value video campaigns. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Michael Hoffman, co-founder and CEO of Gather Voices


Thu 1/27 at 1 p.m. – Engagement Driven Event Data: Fueling Your Marketing Tech Stack

Did you know that event data can be more reliable than third-party cookie data? What if your audience not only attended an event, but was meaningfully engaged throughout the event? Discover the value of engagement driven event data and how to leverage events as a key channel of your marketing strategy in 2022. More info/register.

Host: Accelevents

Presenters:

  • Jonathan Kazarian, CEO @ Accelevents
  • Denise Hibbard, Manager, Events Marketing @ Zapier
  • Melissa Park, Founder & CEO @ Melissa Park Events
  • Cory Travalena, Founder & Chief Creative Officer @ Redtail Creative
  • Andrew Leighton, Director of Sales @ Accelevents
  • Alex Kazarian, Senior Account Executive @ Accelevents
  • Ashton Pike, Editorial Director @ BizBash

Thu 1/27 at 3 p.m. – Reducing Member Churn with Predictive Analytics

Learn how data science and predictive analytics tools can inform your member retention and renewal efforts. We’ll share common methods to measure member engagement, talk about how predictive analytics tools can complement your membership retention efforts, and give you some pointers on how to get started. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Katy Burns, CFO & Analytics Strategist, Fíonta

Fri 1/28 at 1 p.m. – Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience

Sometimes silent auctions can be pure drudgery and take away from valuable staff time and energy. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Learn how these associations created in-person and online fundraising experiences that generated more money, saved staff hours of time, all while leveling up the fun and excitement. Join us for this game changing silent auction experience and get all insights on why it’s here to stay. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Tony Rissley, Expo Auctions


Tue 2/1 at 12 p.m. – Analyzing Survey Data (Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 2/1 at 2 p.m. – Coach More and Manage Less for Remote Work Success

On a sports team, the best coaches lead, inspire, and motivate their teams to success. Just like on the field, the relationships and deep connections formed with our teams will drive the motivation of all players involved in the effort. Learn what it means to coach instead of manage teams and why that’s so important. Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 2/2 at 12 p.m. – Leverage Your Communication Style for Success in the Hybrid Work World

Hybrid work presents challenges and opportunities, requiring greater adaptability in how we send and receive information. By identifying your preferred communication style and understanding others’, you will have more productive relationships. More info/register.

Host: Association Insights in Old Town

Presenter: Carol Vernon, certified executive coach and founder,  Communication Matters: Executive Coaching & Team Development


Wed 2/2 at 12 p.m. – Association Lessons From… Stand-up Comedy

Already a professional speaker and podcast host, Thom Singer challenged himself by doing more than 100 open mike nights of stand-up comedy. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: CQbd


Wed 2/2 at 2 p.m. – 25 Ways to Take Your Newsletter to the Next Level

Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. Learn why a newsletter is one of the most important communication channels for associations, how to optimize your newsletter today, and how to utilize data and AI to strengthen your existing newsletter strategy. 1 CAE credit. More info/register.

Host: Association Adviser

Presenters:

  • Erica Salm Rench, MBA, COO, rasa.io
  • John Bacon, MBA, Vice President of Account Management, Naylor Association Solutions

Thu 2/3 at 12 p.m. – How Documentaries Are Disrupting the Future of Content Marketing

Authority-establishing, heart-pumping, association-centric documentaries that your members and members-to-be already crave are the future of content marketing for associations. Learn how a docuseries achieves benefits across recruitment, retention and revenue; how it positions your association and members as leaders in your industry; and how associations are using it to capture younger, fresh-to-the-industry audiences. More info/register.

Host: Association TV

Presenter: Dan Stevens, President, WorkerBee.TV


Thu 2/3 at 1 p.m. – LMS Selection in the Evolving Learning Landscape

Learn about the macrotrends driving learntech and how those trends impact the platforms a learning business needs in its ecosystem. Hear about a time-tested process you can use to find a learning management system that will help your learning business thrive. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions at Web Courseworks

Thu 2/3 at 2 p.m. – AMS/CRM Software Selection Survey: What People Really Think?

501Works has completed the first-ever survey of more than 230 association professionals, vendors, and consultants on the AMS/CRM software selection process. Find out what the survey revealed and how it relates to your projects. Get valuable feedback from those who have gone through the AMS/CRM selection process and insights from vendors and consultants who took part in the survey. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • James Marquis, Chief Innovation Officer and The CIO, 501Works
  • Teri Carden, Founder, ReviewMyAMS

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Bob Brewer via Unsplash

Association Brain Food Weekly: 1.14.22

The weekly list of free educational events and resources for the association community…

The trunks of pine trees in a snowy forest – inspiration for a weekly list of free educational events and resources for the association communityCAE survey. Calling all CAEs! Please take five minutes to participate in the “Why I Sat for the CAE” survey. The researcher hopes to identify what most motivates association professionals to sit for the CAE exam and the relationship between those motivations and demographic variables. The results should be interesting.

Future of work trends. WBT Systems discusses seven emerging trends shaping the future of work, careers, and professional development. I can’t help thinking that many of these trends align with the mission of most associations. But can associations respond nimbly to them?

Feedback loops. Annual performance reviews have few fans—the data confirms it. Achurch Consulting has a better idea: feedback loops. Particularly in remote/hybrid workplaces, managers need a method for checking in, coaching, and sharing feedback with employees.

The next big things. Nikhil Basu Trivedi gathered insight from 50 of technology’s top thinkers on what they see coming in the year ahead. Honestly, some of this went right over my head, but the more I read about the metaverse, web3, and crypto, the more it’s sinking in. If you want to get a handle on the wild world awaiting us, start with this piece.

Decentraland. De-what? Here’s a briefing by Mario Gabriele on a metaverse called Decentraland. His piece gives you a general flavor for what’s going on out there.

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Because the successful ones have responded to the changing needs and interests of volunteers and “others are still wedded to the traditional, term-based volunteering,” says Peggy Hoffman, FASAE, CAE, of Mariner Management. On the Event Garde blog, she explains what’s gone wrong for many associations and how to fix it.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Here’s one of my favorites, Shrimp with Coconut Red Curry Sauce—yes, I have lots of favorites. You can also make it with chicken or fish. Serve it over jasmine rice—Uncle Ben’s 90-second rice is fine for those nights when one dish to make is more than enough.

Get out that pressure cooker for Korean-style spicy pork shoulder barbecue. If you don’t have one, no worries, you can make it in a slow cooker or bake it low and slow in the oven. On the side, pickled cucumbers (from the NYT barbecue recipe) plus a slaw made with green cabbage, carrots, sweet onion, red bell pepper, cilantro, lime juice, rice vinegar, sesame oil, and more gochujang.

Can you tell I’m not a dieter? Another night we had beef stroganoff with egg noodles. I doubled the mushrooms, quadrupled the paprika, and added garlic, flour and beef broth to make a gravy, and Worcestershire sauce. On the side roasted Brussels sprouts with bacon, red onion, and garlic. Can’t get enough of those while they’re in season.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/14 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 1/14 at 4 p.m. – Moving to Mind SPACE!

Based upon the book Where’s the Office? Moving Today’s Leaders from What IS to What CAN BE, author and event industry expert Heather Hansen O’Neill will provide a deeper dive into one of the primary concepts and tools. When association professionals move from an attachment to physical space into the concept and tool of Mind SPACE, you realize that you can expertly lead meetings and events from ANY location- in person, virtual, hybrid- because you know that the ‘office’ resides WITHIN You! More info/register (must join before registering).

Host: Fridays@4


Mon 1/17 at 1 p.m. – Ethics in Times of Change and Crises (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: R. Jai Krishna, Secretary-General, News Broadcasters Federation-India

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 1/18 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 1/18 at 12 p.m. – Global Contracting Trends in 2022: Vaccine Mandates & More

As we enter year three of the pandemic and work to battle against the Omicron variant, many questions still remain. Often, ones that pose challenging contracting situations. Join us for a striking discussion to ensure you have all the information you need to be prepared this year. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Joshua Grimes, Esq., Attorney at Law, Grimes Law Offices, LLC


Tue 1/18 at 1 p.m. – Combating Burnout: How Marketing Teams Are Burning Bright

Burnout is a major contributor to The Great Resignation. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment. More info/register.

Host: American Marketing Association


Tue 1/18 at 1 p.m. – Best Budgeting Practices: Beginning to End

Learn the best practices for establishing corporate wide budgets, forecasting, controlling and monitoring budgets. An overview of the budgeting process will drive the topics from the initial creation of budgets to successful execution of the budget. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mike Canniff, CEO, PyanGo


Tue 1/18 at 1 p.m. – What the Great Resignation Means for Your Certification Program in 2022 and Beyond

Learn about the tailwinds behind the “Great Resignation” and how you can take advantage of this unique opportunity in 2022 and beyond. Find out why your organization needs learning technology focused on competency-based learning if mastery is critical to your learners’ success, the benefits of having learning technology designed for certification training and test prep in your tech stack, and actionable tips to effectively grow certification and licensing programs. More info/register.

Host: BenchPrep

Presenter: Ashish Rangnekar, CEO, BenchPrep


Tue 1/18 at 1 p.m. – Engagement Is More Than a Coffee Break or Open Bar

Despite the high-value attendees and exhibitors place on meeting other people, events largely leave this to chance. We set out coffee and hope it connects people. We offer an open bar and assume it will be a magical lubricant to generate great partnerships. Alas, people often walk away from events feeling like those magical moments didn’t happen. Learn easy, practical ways to build in real networking and human engagement to your events be they online or in-person—and therefore add significant value that keeps people coming back over and over. 1 CAE credit. More info/register.

Host: EVA

Presenter: Lee Gimpel, president, Better Meetings


Tue 1/18 at 2 p.m. – Engaging Your Virtual and Hybrid Audience in 2022

In current business conditions, your virtual audience can’t be an afterthought. Engagement across all platforms is critical. Learn how to improve virtual engagement and collaboration between live and online audiences through creative new approaches to networking, education and collaboration. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Bob Mitchell, Principal, Mitchell Partnership Alliances
  • Ben Chodor, President, Notified
  • Michael Shapiro (moderator), Executive Editor, Northstar Meetings Group

Tue 1/18 at 2 p.m. – Planning with Purpose: How to Position for a Powerful Year with Purpose at the Forefront

Learn uncommon strategies that will help you move forward with more confidence, more certainty, and more purpose in 2022. Imagine being able to decipher between opportunities and shiny time sucks. Imagine knowing when to say yes or no more quickly so that you can stay on track longer and/or make adjustments more powerfully. Get tools to help you avoid exhaustion and learn the art of building in your own rewards as you go. More info/register.

Host: Smart Meetings

Presenter: Jade Simmons


Tue 1/18 at 3 p.m. – Non-Dues Revenue: How Associations Can Diversify Their Revenue

Learn what constitutes non-dues revenue, why non-dues revenue is so important to associations, how to analyze if you are doing well or not and if non-dues affects your member model/pricing strategy, some key non-dues revenue areas, and the importance of partnerships. More info/register.

Host: Grype

Presenter: Edward Byers, Director, Membership & Business Development, Canadian Society of Association Executives


Wed 1/19 from 9 to 11:15 a.m. – AI Summit: 2022 and Beyond

Hear about all elements of AI: debunking AI myths, sharing cutting-edge robotics research, discussing the real timeline for self-driving cars, and debating the ethical implications practitioners and researchers of AI must keep top of mind. We aim to foster thought-provoking conversations at the cutting edge of what is possible. What does the public often get wrong about AI? What advanced language research could change the way we engage with animals? How should you be thinking about the next advancements in AI as we enter 2022 and beyond? More info/register.

Host: Index Ventures

Presenters: Fei-Fei Li, Sam Altman, Reid Hoffman, Kevin Scott, Cade Metz, Pieter Abbeel, Alexandr Wang, and many more


Wed 1/19 at 11 a.m. – Looking Forward 2022 (Impact): First Look at Trends and Analysis

Lessen your uncertainty heading into 2022 with the latest data in the Looking Forward® Impact survey, the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global and stakeholder perceptions. Understand the factors impacting association strategy and identify what associations are doing to strategically adapt. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Dean West, FASAE, founder and president, Association Laboratory
  • Bob Moore, MA, CAE, executive director, American College of Osteopathic Family Physicians
  • Nikki Golden, CAE, strategist, Association Laboratory
  • Nikki Haton Shanks, MBA, CAE, strategist, Association Laboratory

Wed 1/19 at 11 a.m. – Solving The Employee Training, Motivation and Retention Challenge

Learn the two main causes of employee turnover and how to remedy it, how to adapt the leadership characteristics of successful business leaders and coaches, how to drive up performance in a win-win manner, and how to create enthusiastic, engaged employees. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: event speaker, coach, and author, Bruce Lee


Wed 1/19 at 12 p.m. – Association Lessons From… A Family’s Global Sabbatical

Alex Mouw and her family took a trip around the world for nearly a year. She shares their experiences and the lessons for associations. In this video chat series, the first 15 minutes or so will be a presentation or interview of the guest. followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct | RD Mobile


Wed 1/19 at 2 p.m. – How to Mitigate Risk with Local Government Monitoring in 2022 and Beyond

As more decisions are made at municipal and county levels, a robust local government monitoring strategy is essential for mitigating risk, seizing opportunity, and beating the competition. Learn how to mitigate risk and gain competitive intelligence through local government monitoring, and best practices to follow local government in 2022. More info/register.

Host: FiscalNote

Presenters:

  • Jay Dick, Senior Director of State and Local Government Affairs, Americans for the Arts
  • Holly Gross, Associate, Benesch Law
  • Charles Hahn, President, Southlake Public Affairs
  • Taralinda Willis, Managing Director of Municipal Data Strategy and Operations, FiscalNote

Wed 1/19 at 3 p.m. – New Year, New You: How to (Finally) Make Analytics a Priority

Budget, resources and knowing exactly what to do can make it challenging to finally prioritize analytics, but there’s good news. It actually takes a lot less to get started than you think, and the results will make you wonder why you waited so long. Learn why analytics should be your top priority and ways you can build a business case for data initiatives you’ve been considering, understand the short-term and long-term ROI in your data, and create a phased approach for smaller staff and budgets. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Wed 1/19 at 3 p.m. – Making the Case for Data Hygiene

As someone who interacts with your membership data every day, you see the number of duplicated and outdated records that are crowding your database. Do you want to invest in a data clean-up project but aren’t sure how to convince your team? Find out how to get a pulse check on the health of your data, see how your data quality compares with other associations, and walk away with the tools you need to communicate the importance of data hygiene to your team and stakeholders. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Brittany Carter, President, Association TRENDS
  • Lisa Staal, Product Manager, Data Services at Association TRENDS

Wed 1/19 at 3 p.m. – State of the Event Industry 2022

With uncertainty once again facing event organizers, producers, and suppliers, hear the latest insights and predictions about planning now and in the months to come. This webinar will cover: what we got right and wrong in our 2021 predictions; the Omicron impact and adaptive recovery; the looming battle between corporate ESG (environmental, social and governance) policies and restrictive state/local laws; the state of virtual and hybrid; inflation, supply chain and managing client expectations; innovative ideas and disruptive players; and talent development, managing burnout, and skill shifting. More info/register.

Host: Event Leadership Institute


Thu 1/20 from 9 to 11:45 a.m. – AI Summit: 2022 and Beyond

Hear about all elements of AI: debunking AI myths, sharing cutting-edge robotics research, discussing the real timeline for self-driving cars, and debating the ethical implications practitioners and researchers of AI must keep top of mind. We aim to foster thought-provoking conversations at the cutting edge of what is possible. What does the public often get wrong about AI? What advanced language research could change the way we engage with animals? How should you be thinking about the next advancements in AI as we enter 2022 and beyond? More info/register.

Host: Index Ventures

Presenters: Fei-Fei Li, Sam Altman, Reid Hoffman, Kevin Scott, Cade Metz, Pieter Abbeel, Alexandr Wang, and many more


Thu 1/20 at 11 a.m. – Disruptive Next Gen Association Tech Stacks

Learn about a new blueprint for your association’s technology stack—one that can help your organization dynamically adapt to market and member needs—the concept of horizontal, best of breed systems, and how they can easily be verticalized through integration and configuration. Using the Association for Intelligent Information Management as a case study, hear how an association can implement a base CRM platform and weave in other technologies and applications for specific functions. 1 CAE credit. More info/register.

Host: Sidecar

Presenter: Johanna Snider, former Vice President of Enterprise Sales at Community Brands


Thu 1/20 at 11:30 a.m. – Kickstarting a Great Member Loyalty Program

Furthering member loyalty requires providing ongoing member value and delivering a great experience throughout each member’s relationship with your organization. Hear about member loyalty insights found in the 2021 Association Trends study, tips and best practices to identify loyal members, and how to create an ambassador program by turning satisfied members into ambassadors. More info/register.

Host: YourMembership

Presenters: Michelle Schweitz, Marketing Director, and Christine Bergeron, Marketing Coordinator, Community Brands


Thu 1/20 at 1 p.m. – APIs and Your AMS: Benefits of an API Integration

By integrating your AMS with APIs, you can save time, reduce manual tasks, and streamline business operations. However, it’s important to sit back and evaluate if your organization is ready for the new system so you can get the best out of this dynamic integration. Learn about various segments and steps of API integration, the top reasons why you should go for this integration, checklist to avoid pitfalls, and areas of concerns to be aware of at different steps of integration. More info/register.

Host: Aplusify

Presenter: Neeraj Garg, COO, Aplusify


Thu 1/20 at 1 p.m. – Best of Both Worlds: Mastering Hybrid Work Environments

The Great Resignation is proving that employees have little tolerance for hasty returns to our offices. Employers, too, have seen that remote work doesn’t just work—it offers measurable benefits. Now the challenge for association leaders is this: maintaining productivity, security, and engagement as we settle into hybrid work. Learn how your organization can refine its approach to hybrid work and capitalize on the benefits that both in-office and remote work have to offer. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Heinan Landa, Founder & CEO, and David Campbell, COO, Optimal Networks


Thu 1/20 at 2 p.m. – Winter Tapas Talks: A Celebration of Quality

Wish you knew how (or why) to reinvent your membership options? How to get volunteers excited? Transform bits and pieces of content into a functioning knowledgebase? Narrow AMS selections to a manageable batch? In this unique and highly interactive session, meet and speak with leading subject matter experts on these and other trending topics in eight simultaneous 15-minute conversations that start with brief storytelling by the expert then open up for your questions and group discussion on that topic. More info/register.

Host: Qiqochat

Presenters:

  • Tony Rossell of MGI
  • Adam Hostetter of FUSESearch
  • Lowell Aplebaum, FASAE, CAE of Vista Cova
  • Nicole Araujo, CAE of Mighty Citizen
  • Cheryl Ronk of SoRight LLC
  • Teri Carden of ReviewMyAMS
  • Suzanne Pine, FASAE, CAE of Bloch & Reed Association Advisors
  • Peggy Hoffman, FASAE, CAE of Mariner Management

Thu 1/20 at 2 p.m. – What’s Working Now: Jump-Starting Your Website Redesign

Hear best practices for redesigning your website to provide more value, grow revenue, and better connect your members. These tips will save you countless hours and dollars: getting the team ready for a successful redesign, reimagining the user experience, choosing the right technology and partner, organizing content to create impact, and creating a roadmap to guide continued success. 0.5 CAE credit. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct | RD Mobile


Thu 1/20 at 2 p.m. – Event Predictions for 2022

While we may not have a crystal ball or fortune teller on standby, we do closely monitor the event landscape and keep our finger on the pulse of new trends and innovations. To help you stay ahead of the curve for 2022, our panel of experts in events and marketing will l share their predictions on the return of in-person, the use of hybrid events, evolution of virtual events, including webinars, and trends around your total event program. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Mike Dietrich, Vice President, Product Marketing, Cvent
  • Rachel Andrews, Senior Director, Meetings & Events, Cvent
  • Mylissa Patterson, Senior Director of Demand Generation for the Event Cloud, Cvent

Thu 1/20 at 4 p.m. – Critical Tips for Keeping a Positive Culture in 2022 (ASAE Idea Swap)

Hear about best practices for creating a successful organizational culture that works. From small tips that make a difference to a longer-term perspective, The GA Team has spent years focusing on the value of culture for both the success of organizations and their clients. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenters:

  • Annette Summers, President, The GA Team
  • Sheila Crowley, CMP, VP of Client Relations, The GA Team
  • Torrie Nickerson, Client Services Executive, The GA Team
  • Betsy Roberts, Account Executive, The GA Team

Tue 1/25 from 9 a.m. to 4 p.m. – Marketing Automation Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us to experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Tue 1/25 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Wed 1/26 at 12 p.m. – The 2022 Leadership Shift

The past few years have been challenging for leaders. With so much uncertainty in the workforce and employment landscape, expectations have increased for association staff, volunteers and business partners. How must your leadership style change to continue to have a positive impact on the people and organizations we serve? Hear about the future of association leadership and the characteristics of a great 2022 association leader. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Shawn Boynes, FASAE, CAE, Executive Director, American Association for Anatomy
  • Natasha Goodwin, CAE, MS, Senior Director, Marketing and Membership, Information Technology Industry Council
  • Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services

Wed 1/26 at 12 p.m. – ASAE International Associations Advisory Council Book/Podcast Club: The Culture Map

In today’s interconnected world we all work and live across cultures. Maybe you’re part of an international team, have a boss or co-worker from another country, or a partner or in-laws from a different culture. We all seek ways to understand and navigate some of our cultural differences to create greater intercultural harmony and inclusion. Join us for a discussion on what you learned from The Culture Map and wish to share with your peers to better manage across the diverse cultural aspects of today’s workplace. More info/register.

Host: ASAE International Associations Advisory Council


Wed 1/26 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Wed 1/26 at 2 p.m. – Top 3 Priorities for Taking Your Workforce Hybrid or Remote

Many organizations are making the decision to go either permanently remote or hybrid. Regardless of which workforce model you choose, the #1 most important thing you need to do is be intentional in your approach. Setting your team up for success involves consideration of staff and member/customer needs. You will want to fully evaluate the processes and tools you use daily to determine what you can outsource and what you need to keep “in house.” Get a high-level overview of the top three things you need to concentrate on to be successful in a remote or hybrid workplace. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 1/26 at 2 p.m. – State of Engagement Sponsorship Study Results

The Partnership Professionals Network teamed up with Dynamic Benchmarking on a new survey designed to help associations understand the needs and preferences of sponsors. The findings from this survey will help you understand why companies sponsor associations, whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor, what benefits are of greatest value to sponsors, and how companies measure sponsorship success. More info/register.

Host: Dynamic Benchmarking and Partnership Professionals Network

Presenters:

  • Ray McDonald, President, Dynamic Benchmarking
  • Dan Kowitz, Founder and CEO, JSB Partnership Consultants and Co-convener of the Partnership Professionals Network
  • Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC and Co-convener of the Partnership Professionals Network

Wed 1/26 at 4 p.m. – Association Women Technology Champions Awards Ceremony

The AWTC Awards program was setup to further our mission of empowering, advancing, and recognizing women who champion technology in associations. In this ceremony, we will be recognizing the recipients of the AWTC Technology Champion Award, AWTC Technology Impact Award, and AWTC Technology Leadership Award. We’ll be using the Wonder.Me platform to host the awards ceremony, allowing us to chat, laugh, and celebrate together. More info/register.

Host: Association Women Technology Champions (AWTC)


Thu 1/27 at 12 p.m. – The Next Generation Association Focuses on Solving

​​Problem solvers are unique in your membership, and they can be your most powerful asset. Designing and fostering a community of the best problem-solvers will help your association co-create impactful solutions to major industry challenges. In this session, three presenters will share their own experiences intentionally building communities of problem solvers that subsequently build better associations. More info/register.

Host: .orgCommunity

Presenters:

  • Arianna Rehak, Chief Executive Officer, Matchbox Virtual Media
  • Garth Jordan, Chief Executive Officer, American Animal Hospital Association
  • Allen Lloyd, Executive Director Montana Society of CPAs

Thu 1/27 at 1 p.m. – Chapter Performance and Benchmarking Unwrapped

In this workshop consisting of three 90-minute sessions held on consecutive days, hear about, discuss, and explore how your association can apply the data and findings of the 2022 Chapter Performance & Benchmarking Study. Learn how to use benchmarking to create a health-monitoring dashboard for your chapter program, and how to use data to build and create a compelling story about the value of your chapters. Walk away with ideas to strengthen your current chapter programs. Up to 4.5 CAE credits. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President & Executive Director at Mariner Management
  • Peter Houstle, Chief Executive Officer at Mariner Management
  • Sarah Garrity, Marketing Lead at Billhighway

Fri 1/28 at 1 p.m. – Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience

Sometimes silent auctions can be pure drudgery and take away from valuable staff time and energy. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Learn how these associations created in-person and online fundraising experiences that generated more money, saved staff hours of time, all while leveling up the fun and excitement. Join us for this game changing silent auction experience and get all insights on why it’s here to stay. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Tony Rissley, Expo Auctions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Annie Spratt via Unsplash

Association Brain Food Weekly: 1.7.22

The weekly list of free educational events and resources for the association community…

snow- and pine tree-covered hill at sunrise – inspiration for a weekly list of free educational events and resources for the association communityInvest in you. WBT Systems suggests ten ways to invest more time in activities that will help you grow personally and professionally. True to their mission, their first one is “make space for learning,” but some of the others might surprise you.

Reflection questions. Dr. Britt Andreatta shares ten powerful questions to guide your goals and intentions this year. First, she asks you to review 2021 and then think about your life in 2022 and beyond. I started this exercise last weekend and look forward to working on it this weekend.

Employee experience. You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges: one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions.

Chapter coaching. Coaching at work is having its long overdue moment. I keep seeing articles advising managers to coach, not command. Mariner Management explains why you should also adopt a coaching mindset when working with volunteer chapter leaders.

Online education volunteers. How’s the volunteer experience at your association? If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs, for example, as coaches.

Brainstorming. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies, including practical advice for preventing brainstorming sessions from going off the rails.

Email marketing automation software. Rasa.io explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software.

Quick hits

  • The essential guide to SEO for associations. (Chris Bonney, Yoko Consulting)
  • Seven daily habits to make you a more consistent content creator. (Mark Schaefer)
  • A site that lets you access articles behind paywalls. (12ft)

Good eats

Skip down to the list of free webinars if you prefer takeout—this is a long one.

Shrimp cocktail is a Christmas Eve tradition: poach North Carolina shrimp in a shell-based court bouillon, chill them in an ice bath, and serve with a heavy-on-the-horseradish cocktail sauce. Until now, I didn’t realize how much time I spent over the holidays this year with Ina Garten. We enjoyed the shrimp alongside her ham and cheese puff pastry bars. Our main course on the Eve was her baked rigatoni with lamb ragu—talk about comfort food. The previous weekend, I made Ina’s ground lamb pastitsio, yes, we love lamb—a fantastic recipe for a chilly evening.

For Jim’s birthday on New Year’s Day, I made his favorite slow-roasted corned beef topped with lots of spices and a cabbage sauté with bacon, carrots, red bell and poblano pepper, and garlic.

Other tasty dinners during our holiday break:

Some favorite sides from the last few weeks:

  • Collards and kale sauté with bacon, red bell, onion, and cranberries
  • Kohlrabi sauté with carrots, broccoli stems, red bell, red onion, garlic, and basil pesto
  • Roasted broccoli with garlic, lemon zest, and parmesan

Highly recommended for dessert:

I managed to gain six pounds during the last few weeks. Nice, huh? I give some of the credit to my homemade eggnog—a legendary recipe in Arlington VA and Sacramento CA, but the NC crowd aren’t eggnog fans so I made only half a batch for my personal indulgence.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 1/7 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 1/7 at 4 p.m. – What Are You Serving as a Leader?

As a leader, what are you serving today? Answer this question with brutal honesty and you will arrive at the core of your intention and motivation as a leader. Learn what it means to be a servant leader and explore the critical characteristics essential to being one. Gain a sense of your own development as a servant leader. Applying this knowledge will help you create a better, more caring organizational culture. More info/register (must join before registering).

Host: Fridays@4

Presenter: Dr. Hope Zoeller, Founder and President of HOPE (Helping Other People Excel)


Mon 1/10 at 1 p.m. – Effective Governance: What Works Best (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Megan Motto, CEO, Governance Institute of Australia

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 1/11 at 10:30 a.m. – Tackling the Loneliness of the Long-Distance Association Leader (Association Leaders’ Forum Focus)

Many association leaders are plagued with feelings of loneliness. Leadership by its very nature requires a degree of distance from colleagues, but too much distance makes it difficult to call on others. It’s easy to make the mistake of trying to solve problems alone; after all, you’re the Chief Executive, you should be executing things. But a strong support network is vital to both allow you to do the job, and stave off the loneliness that can impact your work and home life. More info/register.

Host: Institute of Association Leadership

Presenter: association CEO and IAL Almanac author, Simon Forrester


Tue 1/11 at 12 p.m. – Election Year Considerations for Nonprofits: What Your Organization Needs to Know

Hear about key rules and issues nonprofits need to be aware of to be politically active with confidence, including federal and state campaign finance requirements; contributions; independent expenditures; disclosure and disclaimers; House and Senate Ethics rules; and federal tax issues, restrictions, and requirements for 501(c)(3), 501(c)(4), and 501(c)(6) tax-exempt organizations. More info/register.

Host: Venable LLP

Presenters:

  • Ronald M. Jacobs, Partner and Co-Chair, Political Law Practice, Venable LLP
  • Lindsay M. Nathan, Partner, Political Law Practice, Venable LLP
  • James E. Tyrrell, III, Partner, Political Law Practice, Venable LLP

Tue 1/11 at 12 p.m. – What’s New in 2022? Research & Trend Highlights for the Year

Learn about the top trends coming up that can help you think strategically about everything from event design, to branding and more. 1 CMP credit. More info/register (possible fee for non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, Vice President, MPI Academy, Meeting Professionals International


Tue 1/11 at 2 p.m. – 2022 Hospitality Predictions

After the massive disruption of 2021, how are hotels adjusting to meet the needs of groups? Hear where the industry is going and what smart meeting professionals are doing to reassure attendees and meet their goals. Learn methods to optimize your relationships with hotels, skills you need to thrive in the coming market, and what is myth vs. reality in today’s meeting environment. More info/register.

Host: Smart Meetings

Presenter: Michael Dominguez, president and CEO of Associated Luxury Hotels International


Wed 1/12 at 2 p.m. – How to Craft User Journeys to Keep Your Members Engaged

Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. This strategic exercise goes beyond intuitive navigation into creating an impressive user experience that is satisfying and brings the user to a higher place of knowledge. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist


Thu 1/13 at 1 p.m. – Virtual Events are Delicious

There are some things about in-person experiences that simply cannot be replicated online. We feel the same way about some things that only virtual experiences can bring! Hear about uncovering new unlocked value that is only possible when your community convenes online. Explore the new opportunity that hybrid events bring: leaning in to what each medium does best for its respective audience, while finding meaningful ways to connect your virtual and in-person attendees so both have an enhanced experience. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Arianna Rehak, Co-Founder & CEO, Matchbox Virtual Media
  • Beth Surmont, VP of Event Strategy & Design, 360 Live Media

Thu 1/13 at 2 p.m. – How to Make 2022 Your Most Successful Advocacy Year Yet

There are a myriad of opportunities for you to get momentum on your issues and have your organization’s mission represented by the elected officials who win this year’s midterms. As we prepare for 2022, new workflows for digital advocacy have become the norm as organizations have shifted to a hybrid virtual/in-person environment while continuing to advocate for their members and clients. Hear from advocacy experts about the lessons they learned last year and the best practices and tools they’re bringing into 2022. More info/register.

Host: FiscalNote

Presenters:

  • Sherry Whitworth, Managing Director, Public Affairs and Advocacy, FiscalNote
  • Kristin St. John, Deputy Director, National Grassroots Advocacy, National Association of Community Health Centers
  • Steve Reynolds, Director of Advocacy Mobilization, World Vision
  • Angela Lee, Manager of Advocacy Outreach and Engagement, Goodwill Industries International

Fri 1/14 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 1/14 at 4 p.m. – Moving to Mind SPACE!

Based upon the book Where’s the Office? Moving Today’s Leaders from What IS to What CAN BE, author and event industry expert Heather Hansen O’Neill will provide a deeper dive into one of the primary concepts and tools. When association professionals move from an attachment to physical space into the concept and tool of Mind SPACE, you realize that you can expertly lead meetings and events from ANY location- in person, virtual, hybrid- because you know that the ‘office’ resides WITHIN You! More info/register (must join before registering).

Host: Fridays@4


Mon 1/17 at 1 p.m. – Ethics in Times of Change and Crises (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: R. Jai Krishna, Secretary-General, News Broadcasters Federation-India

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Wed 1/19 at 11 a.m. – Looking Forward 2022 (Impact): First Look at Trends and Analysis

Lessen your uncertainty heading into 2022 with the latest data in the Looking Forward® Impact survey. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global and stakeholder perceptions. Understand the factors impacting association strategy in the coming year and facilitate strategic conversations with your team and volunteer leaders on how your association can respond. In addition, hear from your peers their thoughts on the data and their plans to use it in conversation with their Boards. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Dean West, FASAE, founder and president, Association Laboratory
  • Bob Moore, MA, CAE, executive director, American College of Osteopathic Family Physicians
  • Wendy Kavanagh, CAE, president, Georgia Society of Association Executives

Wed 1/19 at 12 p.m. – Association Lessons From… A Family’s Global Sabbatical

Alex Mouw and her family took a trip around the world for nearly a year. She shares their experiences and the lessons for associations. In this video chat series, the first 15 minutes or so will be a presentation or interview of the guest. followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct | RD Mobile


Thu 1/20 at 2 p.m. – Winter Tapas Talks: A Celebration of Quality

Wish you knew how (or why) to reinvent your membership options? How to get volunteers excited? Transform bits and pieces of content into a functioning knowledge-base? Narrow AMS selections to a manageable batch? In this unique and highly interactive session, meet and speak with leading subject matter experts on these and other trending topics in eight simultaneous 15-minute conversations that start with brief storytelling by the expert then open up for your questions and group discussion on that topic. More info/register.

Host: Qiqochat

Presenters:

  • Tony Rossell of MGI
  • Adam Hostetter of FUSESearch
  • Lowell Aplebaum, FASAE, CAE of Vista Cova
  • Nicole Araujo, CAE of Mighty Citizen
  • Cheryl Ronk of SoRight LLC
  • Teri Carden of ReviewMyAMS
  • Suzanne Pine, FASAE, CAE of Bloch & Reed Association Advisors
  • Peggy Hoffman, FASAE, CAE of Mariner Management

Thu 1/20 at 2 p.m. – What’s Working Now: Jump-Starting Your Website Redesign

Hear best practices for redesigning your website to provide more value, grow revenue, and better connect your members. These tips will save you countless hours and dollars: getting the team ready for a successful redesign, reimagining the user experience, choosing the right technology and partner, organizing content to create impact, and creating a roadmap to guide continued success. 0.5 CAE credit. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct | RD Mobile


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Theo Eilertsen Photography via Unsplash

Association Brain Food Weekly: 12.17.21

The weekly list of free educational events and resources for the association community…

Festive cozy yet grand entrance to a home, green door with Christmas wreath bordered by white Christmas lights, candles on the flagstone floor and lit Christmas tree – inspiration for a weekly list of free educational events and resources for the association community

This is the last edition of Association Brain Food for the year. I’ll see you again on Friday, January 7, 2022. Wishing you and yours a very merry Christmas and a festive, fun holiday season.

AMS/CRM software selection survey. 501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. The goal is to better understand pain points and consequently uncover best practices that would lead to better buying decisions, processes and systems for associations and non-profits. Please participate before the survey closes on Friday, December 31, 2021.

Change fatigue. We’ve all experienced more than enough change in the past two years, yet we know more lies ahead. MemberSuite explains how to help your team overcome change fatigue when you’re planning an AMS or other technology implementation.

Sponsorship. WBT Systems shares ideas inspired by Bruce Rosenthal and Tracy King for a new approach to sponsorship. This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. Now what could anyone find wrong with that?

Strengths. After reading this post from Achurch Consulting, I’ve put CliftonStrengths on my holiday break to-do list. I did the assessment back in 2009, but I’m curious to see if I’d take the test differently (more honestly) and if my strengths change as a result. The post explains how this tool can help organizations, especially those with hybrid and remote teams, build understanding and trust, and improve communication and collaboration.

Ostrich employers. By now you’ve probably seen several headlines about the disconnect between employers and employees on remote/hybrid work. McKinsey & Company dives into the impact of employers’ wishful thinking and suggests what they should do instead. The problem is: many employers don’t know how to adjust to and manage in this new hybrid/remote reality and don’t want to learn how. They rather return to familiar ways of working than provide a more flexible workplace.

Busyness badge. I hope one of the pandemic’s silver linings is the end to wearing busyness as a badge. Tim Denning says, “Bragging about a calendar full of meetings is a tragedy.” It’s a tragedy for the person doing the bragging but hopefully they will recognize themselves in this article.

Personalization. Preeti Kotamarthi at The Decision Lab dives into using tech to personalize the customer experience: why it works, when it works, when it fails, and, if you decide to use it, how to ensure it works.

Empowerment. SwissMiss found a quote that struck me: “Speak to your children as if they are the wisest, kindest, most beautiful and magical humans on earth, for what they believe is what they will become.” What if you spoke to your employees that way?

Browser bookmarks. The Literature Clock brings up a passage from a book that cites the exact time of your visit. It reminds me of another fun site, WindowSwap, where you can take in the view from someone else’s window—perhaps on the other side of the world. At Drive and Listen, you can drive down the streets of whichever city you pick while listening to one of its local radio stations—vicarious traveling. Boa viagem!

Quick hits

  • Ask the experts you’re working with (especially on big projects) the stupid, obvious questions you’re worried about asking. (Austin Kleon)
  • Here’s another one in favor of stupid questions and fostering a beginner’s mindset and curiosity. (Jennifer Payne, Voice of HR/IA)
  • The next time you’re stuck in a worthless meeting, think about this possibility: an anonymous “vote to end meeting” button where if 50% of participants press it, the meeting ends immediately. (Joey Lorich)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Blackened pan-fried fish fillets is a quick dinner to get on the table—this time I made it with dogfish. I haven’t had dogfish in quite a while and boy oh boy is it good. I’ve read it’s used for fish and chips over in the UK. On the side, a sauté of greens (collards, kale, and spinach) with bacon, onion, red bell pepper, and dried apricots, plus a nuked sweet potato.
  • I can imagine using this creamy jalapeño sauce for all kinds of dishes but we love it with fish, this time, amberjack, an underappreciated fish that’s like a cross between swordfish, yellowfin, and mahi.
  • I made my new favorite stuffed pepper recipe for my first festive gathering, a Sunday afternoon party at my sister-in-law’s: smoked gouda and chorizo jalapeño poppers. Every single one was eaten, so if you need a new app recipe, give this one a try. I used half a pound of ground chorizo instead of the two links.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 12/17 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 12/17 at 4 p.m. – Open Networking-Ugly Sweater Party

Join your Fridays@4 colleagues as we celebrate a successful year of building our professional networks and improving our career and professional development. We’ll discuss the Fridays@4 accomplishments in 2021 and future plans for 2022 and beyond. Don’t forget to wear your ugliest holiday sweater; there just might be a prize! More info/register—must join before registering.

Host: Fridays@4


Mon 12/20 at 1 p.m. – Looking Ahead to 2022: Preferred Futures (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Cheryl Ronk, CAE, FASAE, President/Owner at So Right, LLC

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 12/21 at 12 p.m. – Crunch and Munch Monthly Chat

Join a discussion session featuring different questions from our community and helping each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 12/21 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 12/21 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.


Wed 12/22 at 11 a.m. – Live Q&A: What Hybrid Events Will Look Like in 2022

Hybrid events—as we’re currently defining them—are a lot of work! Is this the right engagement model for your customers and employees? Or is there a better way to engage in-person and online audiences? Hear about the foundation of business event engagement, event business models, and why hybrid events in 2022/23 may not be what you think they are today. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Cheri Hulse, Head of Strategy, ON24


Thu 12/23 at 11 a.m. – How to Write an RFP (Request for Proposal) for Merchant Services

When releasing an RFP to evaluate new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. With compliance standards to meet and risks to mitigate, there is much to understand. We will demystify the credit card processing flow, players, terminology, and musts to consider. Learn how to identify the gaps in your current payments ecosystem and find out what questions to ask to reduce these issues in your future state. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Julie Duncan, Association Practice Leader, and Wade Tetsuka, CPA, President, U.S. Transactions Corp.


Thu 12/30 at 11 a.m. – U.S. GAAP Knowledge Series: Implementing ASC 842 Accounting for Leases

Accounting Standards Codification (ASC) 842—Leases is almost effective for nonpublic companies and certain not-for-profits. We’ll cover the scope, adoption method, key provision and why any of this matters to you, including impacts on the statement of financial position, financial ratio, and covenants. Learn what you need to know to make sure you understand how leases are classified under ASC 842 and provide examples and illustrations on how to initially calculate and subsequently measure leases under this new standard. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Robins, CPA, Partner, Assurance Services at Aronson LLC


Mon 1/3 at 1 p.m. – Association Meeting Planners: from Tactics to Strategy (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Stuart Ruff-Lyon, CMP, DES, VP, Events & Exhibitions, RIMS

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Wed 1/5 at 12 p.m. – Better Engage Your Members and Attendees to Solve Association Challenges

As an association, job #1 is solving the problems your members face. Your meeting attendees, whether in-person or virtual, want to help. Help them help you! At the same time, engage your attendees and energize your meetings. We’re not going to just be talking about it—we’re going to rolling up our sleeves and doing it! As a proof of concept—we’ll be collaborating, as member-attendees, to identify ways to generate non-dues revenue. 1 CAE credit. More info/register.

Host: Association Insights in Old Town aka Monthly Events in Cyberspace

Presenter: Lee Gimpel, founder, Better Meetings


Thu 1/6 at 2 p.m. – Shaping Conversations Utilizing Your Communities

Explore how you can use your community to shape conversations your association members are having or should be having around key issues, such as regulations, hot topics, market trends, education and training. The new age of community has expanded forums to be engaging professional networks. Learn how you can use new tools and methodologies to enrich members online experience to increase engagement and lead important member and industry conversations. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Wes Goldstein, MBA, PMP, CSPO, Re-Founder & COO, Mobilize
  • James Marquis, Chief Innovation Officer and The CIO, 501Works

Thu 1/6 at 3 p.m. – How to Prepare a Comprehensive Membership Website Plan for Non-Techies: Convince Your Boss that Your Proposal Will Bring Results

Learn about how to take charge of your association’s membership website development project planning. Find out how to prevent scope creep to stay on time and on budget and understand where your developers’ responsibilities end and yours begin. More info/register.

Host: Grype

Presenter: Natasha Golinsky, Lead Project Manager at On Purpose Projects


Fri 1/7 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Nazrin B-va via Unsplash

Association Brain Food Weekly: 12.10.21

The weekly list of free educational events and resources for the association community…

pier over the ocean at sunset with a lit up Christmas tree-like display at the end - inspiration for a weekly list of free educational events and resources for the association community

Accessibility expertise. Ashley Neal at Sidecar wonders if associations should create a new position: accessibility specialist. I’m happy to see this issue getting more attention in our community, and much of the credit goes to Samantha Evans, CAE, who has become an accessibility resource for so many on ASAE Collaborate and elsewhere. However, perhaps accessibility expertise should become a required competency for association professionals—and a major part of a new or existing CAE domain.

Online education. Inspired by McKinsey & Company’s research, WBT Systems shares five lessons from online education pioneers that will help associations improve their online courses. The fifth lesson might seem out of place but it could be what differentiates your courses from the competition. 

Student membership. On the ASAE site (possible paywall), Timothy Fest, CAE, at the Society for Industrial and Applied Mathematics, explains how offering free membership to college students has paid off for the association. Students are converting to regular membership after they graduate. “Members who are in the early stages of their careers are the second-largest group of SIAM members.”

Digital transformation. Propel explains the difference between digital and digitized. They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital.

Changing minds. Put this technique from Jonah Berger at Knowledge@Wharton into your change management toolkit: “Stop trying to persuade, and instead, encourage people to persuade themselves.” He describes four simple tactics that have an enormous impact.

Coaching or directing? After 100 million employee interviews, Gallup learned that the 70% variance between the highest engaged teams and persistently disengaged teams can be attributed to the manager. What do the best managers do differently? You won’t be surprised if you already do it since it’s a heck of a lot more rewarding than the usual mode of management and more essential than ever in hybrid or remote workplaces.

Meeting madness. The first step to cutting back on needless meetings is evaluating the ones you have. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over. Find out what went well, what didn’t, what you can improve next time, and whether there will be a next time.

Quick hits

  • Despite its negatives, there are still serendipitous benefits in engaging on social media. (Steven Johnson)
  • I love getting up before sunrise, but I have such a tough time dragging myself to bed sometimes. I’ve discovered there’s a name for this: revenge bedtime procrastination. (Anne-Laure Le Cunff, Ness Labs)
  • Three Japanese philosophies that’ll help you spend money consciously this holiday season—hopefully, it’s not too late. (Rahul Chowdhury)
  • Literally any podcast host asking their guest a question. Hilarious. (Kim Quindlen)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • A good Sunday starts with challah French toast. Half the slices went into the freezer to delight me some future weekend.
  • Sunday dinner was the highlight as usual: fettuccine and meatballs in a marinara with garlic bread on the side. Our veg: roasted Brussels sprouts, broccoli, red onion, bacon, and garlic tossed with red pepper flakes and parmesan.
  • When pressed for time, I rely on a simple preparation for baked fish fillets, in this case, flounder. Squirt lemon juice all over, sprinkle with kosher salt and Aleppo pepper flakes, then top with little pads of butter. This time, I also added shichimi togarashi, a Japanese 7-spice blend. On the side, roasted broccoli, cauliflower and garlic sprinkled with parmesan.
  • Another one of my old faithfuls is a recipe I use when striped mullet is in the house: dredge the fillets in flour, dip in a mix of buttermilk and hot sauce, dredge in a mix of cornmeal and garlic powder, then pan fry on both sides. On the side, a nuked sweet potato—don’t forget to poke it all over with a fork before it goes in. Depending on the size, six to eight minutes should do it.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric. Next week’s Brain Food is the last of the year.


Fri 12/10 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 12/10 at 2 p.m. – CMP Education Study Bundle | Ask Me Anything!

Join Vice President of the MPI Academy, Jessie States, CMP, CMM for a jam-packed ask me anything session on all things CMP. More info/register—possible fee for MPI non-members.

Host: MPI


Fri 12/10 at 4 p.m. – How to Have a Career Development Discussion with Your Boss

You are responsible for your own career development, not your employer nor your supervisor; therefore, you need to drive the process. A career development discussion is not just about improving your performance for the next year or setting goals for your current position. It’s about planning for the future, beyond your current position. Learn how to prepare for the career development meeting and initiate the discussion with your boss, and  what to ask close out the discussion with a plan. More info/register—must join before registering.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Mon 12/13 at 11 a.m. – Recruitment & Retention: How to Overcome the Great Resignation

Hiring and retaining talent in the last six months has not come easy across any industry sector. Within the meetings and events space, we have found this to be particularly challenging and are constantly looking for solutions to one of the largest resignation periods seen in over a decade. Get a deep dive into what skills to look for in the talent search process to yield the best results and produce an effective recruitment effort. 0.5 CMP credit. More info/register—possible fee for MPI non-members.

Host: MPI

Presenters:

  • Dawn Penfold, President of Meetingjobs, a Cadre company
  • Nancy Snowden, M.A., Manager of Educational Experiences, MPI

Mon 12/13 at 1 p.m. – A Look Back at Conferences in 2021 (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Paul Miller

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 12/14 at 11 a.m. – Sustainable Web Design for Associations: How Eco-Friendly Choices Help with SEO, User Journeys & Membership Growth

Learn what digital sustainability is, how sustainable web design improves the user experience, how the pursuit of sustainable web projects produces more functional websites, and how sustainable web design drives traffic to your website.​​​ More info/register.

Host: Grype

Presenter: Tom Greenwood, Author, Web Designer and Sustainable Web Design Specialist


Tue 12/14 at 11 a.m. – Data Collection Dos and Don(u)ts

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Hear about best practices for collecting, connecting, and securing data. Learn about web form design tips to streamline the customer experience, security best practices to keep all data safe, and how automation and smart forms can transform data collection workflows for good. More info/register.

Hosts: FormAssembly and Fíonta


Tue 12/14 at 1 p.m. – SSO for Event Registration Platforms: Easy and Secure

Your event registration portal is the first impression of your virtual conference and association, making it necessary to have a smooth login process. Consumers are used to quickly signing on with their social media and email accounts. It’s only natural for members to expect the same experience. This is where Single Sign-On (SSO) comes in handy and makes its way into your registration portal. Learn about the different ways to incorporate SSO, what to expect after you activate an SSO process, and implementation methods. More info/register.

Host: EVA

Presenter: Neeraj Garg, COO, Aplusify


Tue 12/14 at 1 p.m. – Monthly Cadence: Your Key to a Seamless Fiscal Year End

It may surprise you to know that the key to a seamless accounting year-end close is monthly cadence. But what are all the pieces required to organize your accounting? Hear about our methodology for closing the fiscal year for nonprofits. We will cover items in our Year-End Close Checklist and share our best practices for ensuring a smooth tax filing for your nonprofit or association. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Gerardo Martinez, Accounting Consultant, and Traci Vagnucci, Controller, The McKelvey Group


Tue 12/14 at 2 p.m. – State of the Meetings Industry 2.0 – What Planners Need to Know

As the industry shifts back to in-person events (some faster than others), it remains a confusing time for planners faced with different rules, smaller budgets, and new audience expectations. This peer-to-peer conversation will share insights, best practices, lessons learned, and favorite resources that planners can use to prepare for next year and beyond. More info/register.

Host: ASAE Meetings and Expositions Professionals Advisory Council

Presenters:

  • Amanda Clark, CMP, DES, Director, Meeting Operations and Engagement. ASAE
  • Cathy Breden, EVP & Chief Operating Officer, IAEE
  • Tonya Almond, VP, Knowledge and Experience Design, PCMA
  • Mariela McIlwraith, VP Sustainability and Industry Advancement, EIC
  • Jessie States, Vice President, MPI Academy, MPI
  • Greg Morris, Vice President, Meetings & Events, Destinations International
  • Charlie Jones (moderator), Chair of the ASAE Meetings & Expositions Professionals Advisory Council

Wed 12/15 at 11 a.m. – 2022 Event Trends Summit

It’s more important than ever for event professionals to stay ahead of the game. By analyzing and interpreting fresh data we can determine the most important trends for 2022. Learn how the experts believe 2022 will shape up and how you can set yourself up for success. 3 CMP credits. More info/register.

Host: EventMB


Wed 12/15 at 11 a.m. – Live Q&A: How Virtual and Hybrid Events Will Change in 2022

Hybrid events are here to stay and the multiverse is upon us. How will your virtual and hybrid events change in 2022? What should you be prepared for? Few experts have more insights on digital media and enterprise communications than our speaker. Join him for this live Q&A as he outlines his vision and recommendations for brands in 2022. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Ben Chodor, President of Notified


Wed 12/15 at 12 p.m. – Virtual Idea Swap: Coaching Chapter Leaders for Success

Year after year, volunteers step up, take on chapter leadership roles, then step aside for the next set of leaders. But what if no one wants to step up? What about when things don’t go as planned? Learn about essential coaching skills for attracting new volunteers and keeping the ones we have motivated on the path to success. Come share your lessons learned, ideas tried, and solutions found. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 12/15 at 1 p.m. – Stop Creeping Out Your Members: How to Connect in a New Age of Privacy Expectations (and Worthless Open Rates)

Instead of following your members, tracking what they do and then guessing what they want, what if you just asked them in real time and acted on it? That’s what American Academy of Pediatrics (AAP) did to better engage their members, and it laid the groundwork for a whole new engagement strategy. Within just a few months, the AAP put together multiple campaigns that increased recruitment numbers, gathered valuable information, and inspired a list of future campaigns to further strengthen their member interactions and communications. Learn how member attitudes, needs and wants are changing and why your email open rate metric can be tossed in the trash for more meaningful measures of engagement. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Katy Lerman, Senior Manager, Membership Marketing & Engagement at the American Academy of Pediatrics
  • Brianne Wheeler, Director of Marketing at PropFuel

Wed 12/15 at 1 p.m. – Essential Social Media Strategies

Learn what social media platforms you should focus on, how to build your all-star brand on LinkedIn, how to use LinkedIn as a business insight resource, what type of articles you should be writing and commenting on, and how to become a thought leader for your A-list audience. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: social media and branding consultant Shannon Orme, owner of Pivot Consulting Group


Wed 12/15 at 2 p.m. – Association Rockstars Roundtable

We will talk about ’21 reflections, ’22 projections, and have some fun. Join the conversation on Facebook. More info/register.

Host: Association Rockstars

Presenters: Kuma Roberts, Dewan Clayborn, Amanda Messer Creel, Catherine Brown, Geof Brown, Mary Byers, CAE, Mike Moss, and Sikha Singh


Wed 12/15 at 2 p.m. – Event Trends to Watch in 2022

What can meeting professionals expect for their businesses and supplier relationships in 2022? While the future is far from crystal clear, analysts and sector experts have been digging into the data and projecting likely scenarios, trends and outcomes for the travel and meetings industry. Join us as to hear their observations, insights and projections for the year to come. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Beau Ballin, Vice President, Global Market Leader, CWT Meetings & Events
  • David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group
  • Michael Shapiro (moderator), Executive Editor, Northstar Meetings Group

Wed 12/15 at 2 p.m. – The Cure for the Boring Conference: How a Chicago Event Leveraged Local Resources to Engage Attendees and Raise Money for an Important Cause

A creative partnership between the American Society of Clinical Oncology, their host city Choose Chicago, and the Chicago Cubs organization resulted in a meaningful conference to raise funds for an important cause, highlighted the unique experiences in the destination and left everyone feeling better. The architects of the innovative program will share how to connect a community’s intellectual capital to the convention economy, build attendance through partnerships, and measure success for all parties. More info/register.

Host: Smart Meetings

Presenters:

  • Andy Blackburn, Vice President, Strategic Partnerships, Chicago Cubs
  • Mandy Davis, Vice President, Meeting Services, American Society of Clinical Oncology
  • Rose Horcher, Vice President, Client Services, Choose Chicago
  • Brad Weaber, founder and principal, Brad Weaber Consulting Group

Wed 12/15 at 5:30 p.m. – AWTC End of Year Celebration

Join Association Women Technology Champions as we celebrate the amazing women in technology in the association community. We invite association professional, industry partners, and allies to come party with us, but this year you must be fully vaccinated in order to attend our party. Please be prepared to show proof of vaccination status or your ASAE TEC event badge for entry. More info/register.

Location: Washington DC (I’ll see you there!)

Host: Association Women Technology Champions


Thu 12/16 at 12 p.m. – MAACME Holiday Mixer

MAACME Chats is a virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education. All health education professionals are invited to attend, regardless of your role, experience, or institution/organization. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education (MAACME)


Thu 12/16 at 2 p.m. – Lobbying Look Ahead: Navigating the Politics of Influence During an Election Year

With a continued highly charged political environment and a lot of uncertainty in the cards, now is the time to strategize next year’s game plan for how to get your issues noticed and over the line. Join a discussion on managing the ever-changing lobbying landscape through technology and traditional tactics, by building the team of tomorrow. Learn how to influence positive outcomes for your organization in an election year, what industry experts expect for lobbying in 2022, and tips to prepare for anticipated political and policy. More info/register.

Host: FiscalNote

Presenters:

  • Kate Ackleym, Senior Staff Writer, CQ Roll Call
  • Maia Hunt Estes, Co-chair Defense and Appropriations Practice Group, Invariant
  • Cristina Antelo, CEO, Ferox Strategies
  • Stewart Verdery, CEO, Monument Advocacy

Fri 12/17 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 12/17 at 4 p.m. – Open Networking-Ugly Sweater Party

Join your Fridays@4 colleagues as we celebrate a successful year of building our professional networks and improving our career and professional development. We’ll discuss the Fridays@4 accomplishments in 2021 and future plans for 2022 and beyond. Don’t forget to wear your ugliest holiday sweater; there just might be a prize! More info/register—must join before registering.

Host: Fridays@4


Tue 12/21 at 12 p.m. – Crunch and Munch Monthly Chat

Join a discussion session featuring different questions from our community and helping each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 12/21 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Tim Mossholder via Unsplash

Association Brain Food Weekly: 12.3.21

The weekly list of free educational events and resources for the association community…

fall leaves, mostly brown oak leaves, on the ground - – inspiration for a weekly list of free educational events and resources for the association community

12 more days until I see many of you at ASAE TEC in Washington DC! Woo hoo! Let the countdown begin! Get on it, register now!

Tech-averse members. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. They also developed resources to help their members get used to and succeed at online learning.

Workforce assessment. Do you really know what your employees prefer—working in the office, from home or both? Achurch Consulting suggests conducting a workforce assessment to understand how your employees feel about current working conditions, what’s working well (or not) and what you need to do to improve organizational culture, policies, and practices.

86 the IT department. Because IT departments are isolated from the core business, Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations.

Chief Digital Officer. Perhaps having a Chief Digital Officer (CDO) makes the “no-IT” plan more doable. A CDO’s role, says Ashley Neal at Sidecar, is to “drive growth and strategic renewal by transforming an organization’s traditional analog businesses into digital ones.” We already see this role in many associations, for example, Reggie Henry, CAE, at ASAE and Prabhash Shrestha, MS, PMP, CAE, at ICBA. A CDO “will not only help to quickly grow your business but will also allow your organization to take risks that it might not have otherwise taken.” That’s what we need!

Bad conference habits. Brandt Krueger has seen five of our old bad in-person conference habits rear an even uglier head in virtual conferences. It’s time to stop these knee-jerk practices in both conference settings. “Death by PowerPoint was bad in our in-person events, but the 45 Minutes of Lecture and Slides Followed by 15 Minutes of Q&A needs to end yesterday,” he says. Don’t even get him started on “We’re going to wait a few more minutes for people to arrive.”

Event experience mapping. Maybe if you did an event experience mapping exercise, you would understand how it feels for an attendee to sit through that boring PowerPoint or arrive for a session on time and then have to wait for it to begin. Event Farm shares techniques for crafting an event experience that will get attendees excited, meet (or exceed) their expectations and deliver your desired business outcomes.

Quick hits

  • A 20-year truck driver tells us why America’s shipping crisis will not end. (Ryan Johnson, Medium)
  • 3 steps to make the most of your best hours of every day. (Jeff Brooks, Moceanic)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • If you always ignore green or Napa cabbage when shopping for produce, give it a chance in this cabbage, sausage and bean casserole. Pick a spicy sausage—Aidell’s chicken Italian sausage was fantastic. I also added poblano, serrano and orange bell pepper.
  • For Thanksgiving, I was on sides duty. I made Brussels sprouts roasted with bacon and red onion and drizzled with a balsamic/maple glaze. My butternut squash and poblano gratin was also a big hit—not enough leftovers! I also brought cranberry ginger chutney. My recipe is adapted from an old Saveur recipe. I halved the celery, doubled the ginger, added jalapeño, used only brown sugar, and subbed maple syrup for honey.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 12/3 at 12 p.m.* – Building Your Meeting in 2022+

Event and meeting professionals have been on quite the rollercoaster ride these past two years – from business as usual to an abrupt halt, followed by a gradual yet cautious climb back to business (as not so usual). With that, the way we plan, design, and attend events has changed several times over as well. Learn how to set yourself up for success in this new era of meeting design. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Kellie Mayrides, CMP, Account Executive, CORT Events
  • Kerri Otto, MBA, Account Executive, CORT Events

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 12/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 12/3 at 4 p.m. – The DEI Debacle: Trying to Do It All Is Ineffectual

In no other American corporate construct do we tend to celebrate effort over impact like in the context of DEI. How did we get here? And more importantly, how should we move forward with authentic purpose and not as a means to simply check off another box? More info/register (must join before registering).

Host: Fridays@4

Presenter: Nikki Lanier, CEO of Harper Slade


Mon 12/6 at 1 p.m. – Must Know Technology Trends for Associations (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Miguel Neves

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 12/7 at 11 a.m. – 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors

Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Hear about the value of planning your digital content calendar and your sponsorship model at the same time. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dan Stevens, President, WorkerBee.TV


Tue 12/7 at 11 a.m. – Using Event Media to Drive Revenue for Your Meeting

Learn how event media can drive significant revenue for your meeting, including new media that was created for fully virtual events, and how it can now integrate into onsite meetings, as well as traditional media such as daily newspapers and meeting guides. Examine how transition plans and expanded reach can drive and protect advertising revenues. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Julie Welsh, Senior Manager, Exhibits, American Heart Association
  • Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media

Tue 12/7 at 12 p.m. – Data Analytics Network Year in Review

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Wed 12/8 at 12:30 p.m. – Handling Post-Pandemic Harassment and Discrimination Claims

During the pandemic, some employees developed informalities in the way they interact with co-workers and others over Zoom. Some experienced mental health struggles or lost their edge in social interaction skills. Some developed divisive political views that they wear on their sleeve. These and other evolutions can create a risk of workplace friction and employer liability for harassment and discrimination. Hear about best practices—and landmines—in handling employee and third-party claims of harassment and discrimination. More info/register.

Host: Venable LLP


Wed 12/8 at 1 p.m. – 2021 Year in Review: Professional Development Takeaways and Foresight

In this town hall, we’ll look back at 2021, with an eye to what we can learn from the year that’s been and what we might carry forward. Drawing on survey data collected by Leading Learning from practitioners working in the business of lifelong learning, we’ll get into specific areas of focus like personalization, social learning, data analytics, artificial intelligence, and more. We’ll also offer three takeaways with profound implications for how associations approach their educational offerings in 2022. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters: Celisa Steele and Jeff Cobb, co-founders and managing directors of Tagoras and Leading Learning


Wed 12/8 at 1 p.m. – Cyber Security Issues and Insurance Implications: What You Need to Know for 2022 and Beyond

The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. Find out the must-knows of IT cyber insurance woes and how best to mitigate them. Hear lessons learned and best practices from a panel of experts that includes a CFO, CIO, insurance broker and carrier. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Derek S. Symer, Partner, AHT Insurance
  • Dave Fitzsimmons, Sr. Vice President of Finance and Administration – National Association of Chain Drug Stores
  • Rich Gatz, Claims Counsel at Coalition, Inc.
  • James Marquis (moderator), Chief Innovation Officer, 501Works

Wed 12/8 at 1 p.m. – Live from IAEE Expo: #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 12/8 at 3 p.m. – Special Interactive Design Session

Get a jump start on your 2022 thinking and planning. Find out how to think about your events through a product development lens. Learn core design constructs to help you think about your event in new ways, and break into interactive groups for prototyping and a product pitch competition, with a prize for the winning team. More info/register.

Hosts: ASAE Meetings & Expo Council and 360 Live Media


Thu 12/9 at 10 a.m. – What’s Working Now: Delivering an Indispensable Mobile App

Members spend 5+ hours a day on their mobile devices, and 90% of that time is on apps. Is your association leveraging a mobile app to reach members where they are? Learn how you can leverage a mobile app to communicate, engage, and provide unique value to your members. Find out what it takes to deliver the right mobile app for your members, what type of app to choose, and how to generate revenue/ROI with your mobile app. More info/register.

Host: Results Direct


Thu 12/9 at 12 p.m. – Sponsorships 101: How to Build a Sponsorship Program to Increase Non-Dues Revenue

Building a strong sponsorship program can sound like a heavy lift for your small staff organization, but it doesn’t have to be. Learn what types of sponsorships you should offer, how to build and market your sales kit, and how to strengthen relationships with sponsors while increasing non-dues revenue. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, Marketing Director, Community Brands


Thu 12/9 at 12 p.m. – Top 10 Tips to Run a Social Media Audit That Works

Learn what a social media audit is, how to enable the data to be your guide, how to avoid misunderstanding your consumers, why it is important to audit your competitors, and when and how best to use data visualizations. More info/register.

Host: American Marketing Association


Thu 12/9 at 1 p.m. – Crafting the Event Experience Design, Part 3

Learn about the in-event experiential ideation phase, how to tie it back to your experience map, and the tools and technical production needed to bring those ideas to life. 1 CMP/CAE credit. More info/register.

Host: Event Farm

Presenters:

  • Ryan Costello, co-founder of Event Farm and Chief Strategist for MemberSuite
  • Margaret Launzel-Pennes, CEO of POP Experiential

Thu 12/9 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 12/9 at 1 p.m. – The Practical Implications of the Mythical Learning Business MBA

Investigate the knowledge and know-how critical for market-facing organizations in the business of professional development. The fact that no academic institution is awarding learning business MBAs (yet!) won’t stop us from digging into strategy, marketing, revenue diversification, product development, innovation, and more, all through the specific lens of a learning business. Get a clearer understanding of the core areas that demand attention if you want to build long-term success for your organization and your learners. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Meghan Gowen, VP of sales at Cadmium

Thu 12/9 at 2 p.m. – Realigning Your Association in the Wake of the Great Resignation

How can your organization navigate the current shift in the job market during or after the Great Resignation? Hear about best practices to attract, hire and retain staff that align with your organization’s mission and goals. Learn how to reassess your organization’s draw-ins and appeal to the right job seekers, reshape recruitment practices for agile and effective hiring, and reduce staff turnover and solidify a winning team. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters:

  • Shawnna Kerns, Senior Marketing Specialist at the National Association of Social Workers
  • Alexey Gutin, CEO and Co-Founder of Web Scribble

Thu 12/9 at 2 p.m. – Envisioning a Future Powered by Digital Currencies

Digital transformation and the adoption of digital currencies are key transformative shifts reshaping the business and consumer worlds. This explosion is leading to significant innovation but also a corresponding amount of hype. Where are these two trends actually taking us? Hear the latest insights surrounding digital currencies, strategies for approaching these trends from top executives, and how Blockchain is transforming finance, technology, and digital services. More info/register.

Hosts: Fast Company and Grayscale

Presenters:

  • Michael Sonnenshein, CEO, Grayscale Investments
  • Sheila Warren, Head of Data, Blockchain, and Digital Assets, World Economic Forum Executive Committee
  • Esteban Ordano, Cofounder and CTO, Decentraland
  • Abigail Bassett, Moderator, FastCo Works

Thu 12/9 at 2 p.m. – How to Control Costs When Planning Hybrid Events

Budgeting for events is complex, but budgeting for a new event model can be especially tricky. Learn some inside tips for optimizing your hybrid event budget, with attention paid to strategic, live, and digital elements. Hear about audience considerations, how the destination impacts your event, maximizing your technology decisions, extending investment dollars through a continuous learning environment, and reducing costs with sponsorships. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Amanda Wood, Director, Experiential Marketing & Production, Creative Group
  • Melissa Van Dyke, Senior Vice President, Customer Experience & Insights, Global, Creative Group
  • Sue Hatch (moderator), Content Director, MeetingsNet

Thu 12/9 at 3 p.m. – Budgeting: Impact, Governance and the Future—5 Progressive Budgeting Innovations

The past unpredictable 18 months have impacted budgets in both positive and negative directions. Budget tactics and systems need to evolve and change to stay relevant, and be value-added while also supporting enterprise risk management efforts. Learn about key budget innovation tactics that can supercharge your budgets and make them more effective at enhancing sustainability, supporting mission, and improving financial health. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
  • Paul Preziotti, Partner, Johnson Lambert LLP

Fri 12/10 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 12/10 at 2 p.m. – CMP Education Study Bundle | Ask Me Anything!

Join Vice President of the MPI Academy, Jessie States, CMP, CMM for a jam-packed ask me anything session on all things CMP. More info/register—possible fee for MPI non-members.

Host: MPI


Fri 12/10 at 4 p.m. – How to Have a Career Development Discussion with Your Boss

You are responsible for your own career development, not your employer nor your supervisor; therefore, you need to drive the process. A career development discussion is not just about improving your performance for the next year or setting goals for your current position. It’s about planning for the future, beyond your current position. Learn how to prepare for the career development meeting and initiate the discussion with your boss, and  what to ask close out the discussion with a plan. More info/register—must join before registering.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Tue 12/14 at 11 a.m. – Data Collection Dos and Don(u)ts

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Hear about best practices for collecting, connecting, and securing data. Learn about web form design tips to streamline the customer experience, security best practices to keep all data safe, and how automation and smart forms can transform data collection workflows for good. More info/register.

Hosts: FormAssembly and Fíonta


Wed 12/15 at 12 p.m. – Virtual Idea Swap: Coaching Chapter Leaders for Success

Year after year, volunteers step up, take on chapter leadership roles, then step aside for the next set of leaders. But what if no one wants to step up? What about when things don’t go as planned? Learn about essential coaching skills for attracting new volunteers and keeping the ones we have motivated on the path to success. Come share your lessons learned, ideas tried, and solutions found. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 12/15 at 2 p.m. – Association Rockstars Roundtable

We will talk about ’21 reflections, ’22 projections, and have some fun. Join the conversation on Facebook. More info/register.

Host: Association Rockstars

Presenters: Kuma Roberts, Dewan Clayborn, Amanda Messer Creel, Catherine Brown, Geof Brown, Mary Byers, CAE, Mike Moss, and Sikha Singh


Wed 12/15 at 5:30 p.m. – AWTC End of Year Celebration

Join Association Women Technology Champions as we celebrate the amazing women in technology in the association community. We invite association professional, industry partners, and allies to come party with us, but this year you must be fully vaccinated in order to attend our party. Please be prepared to show proof of vaccination status or your ASAE TEC event badge for entry. More info/register.

Location: Washington DC

Host: Association Women Technology Champions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Annie Spratt via Unsplash

Association Brain Food Weekly: 11.26.21

The weekly list of free educational events and resources for the association community…

dirt country road at sunset lined by trees and a pasture in the distance – inspiration for a weekly list of free educational events and resources for the association community

Who is ADDIE? What is ADDIE is the better question. WBT Systems offers a primer on ADDIE, one of the most popular instructional design models. They also describe why and how it’s evolved to become a more agile framework.

Event experience mapping. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Event Farm shares this Maya Angelou quote in their guide to event experience mapping, an essential technique for planning an event that will hit your attendees’ sweet spot and deliver your desired business outcomes.

Meet me in the metaverse. Not the experience you’re probably expecting for your next event but… check out what Event MB’s Angela Tupper discussed with event technologist Brandt Krueger about the present and future of immersive online event experiences. You can also download a related report from EventMB and IMEX—I did but haven’t read it yet.

Virtual networking advice. A while back, Matchbox Virtual Media and Kaiser Insights facilitated a virtual networking incubator. They released a roundup of what they learned and, wow, you need to read this PDF (the link is in their post) before planning your next virtual conference, educational program or event.

Inclusion at work. Donald Thompson at The Diversity Movement suggests ten things you can do today to create a more inclusive work environment. I feel like this is the kind of thing we all have to repeatedly read so we can be more intentional about the way we interact with others.

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • My oh my, this chicken with mustard dish is fantastic, a keeper for sure. I made it with half the chicken but all the sauce and served it with roasted root vegetables and leftover broccoli/cauliflower mash. I like the better suggestion of serving it with herbed pasta or mashed potatoes to sop up all the delicious sauce.
  • Another night, we had speckled trout a la Mummy Lorraine—the fillets are topped with a mix of crushed Ritz crackers, lemon zest, garlic powder and melted butter. On the side, a nuked/baked sweet potato and leftover sautéed greens.
  • I’ve been jonesing for clam dip so I pulled out my old recipe and nearly ate it all for dinner. My recipe was inspired by one from Gourmet, now on Epicurious. I reduce the bacon by half, add sautéed onion, red bell pepper and garlic, along with heaping spoons of horseradish, and this time I substituted dill for basil and chives for scallions since that’s what I had on hand.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/26 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are at Eastern Standard Time and online unless otherwise noted.


Mon 11/29 at 1 p.m. – Intel From On-site (30-Minute Monday)

Learn how new, property-driven safety requirements have changed the operating processes on-site so you can adapt your planning accordingly. Understand the biggest changes and risks that have the largest effect on the success of your meetings so you can navigate around them. Determine the best practices used for sensitive topics such as vaccine requirements, testing, and other on-site medical protocols in order to adjust planning with the least amount of disruption. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Todd A. Taranto, President, Cadre
  • Dennis Krieger, Event Freelancer
  • Suzy Scully, Event Freelancer
  • Wendy Moyer, Event Freelancer

Mon 11/29 at 1 p.m. – Consolidation of Trade Association Member Companies & Its Impact (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Leann Shepp, VP, Membership Operations and Business Intelligence, American Bankers Association

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/30 at 11 a.m. – The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series)

Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Learn about the four imperatives to ‘K.E.E.P.’ your employees and grow their capabilities. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Bruce Lee, Event Speaker, Coach, Author


Tue 11/30 at 12 p.m. – How the Pandemic Has Reshaped Digital Work and Content

Marketers plan to produce more digital assets in 2022 than any other year. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck. More info/register.

Host: American Marketing Association


Wed 12/1 at 9:30 a.m. – Credentialing and Accessibility: Exploring Ways to Incorporate Accessibility into Your Credentialing Programs

Accessibility starts at the beginning of your learning and examination process, but how do you know where to start and why does it make financial sense to do this? What are easy adjustments you can make to be more inclusive and accessible without overhauling your entire program? What about future credentialing programs? What do you need to consider NOW before putting pen to paper? Learn what simple tactics your organizations can take now, and things to think about in the short and long term.​​ More info/register.

Host: Certification Network Group of Chicago

Presenters:

  • Tasha Patterson, Chief Operating Officer, Disability Management Employer Coalition
  • Samantha Evans, CAE, Certification Manager, G3ict/IAAP

Wed 12/1 at 11 a.m. – How Your Association Can Ride the Waves in 2022 and Beyond

While we don’t know what the next global crisis, for-profit competitor or industry disruptor will be, associations can make strategic investments now to ensure they’re prepared to navigate disruptions when they inevitably arrive. Hear about lessons learned over the past two years; trends we’re watching in 2022; perspectives on membership, marketing and governance; advice on where to invest time and resources in the coming year; and strategies to ensure your organization is well-equipped to address whatever comes next. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Jon Hockman, McKinley Advisors Principal
  • Ankur Ponda, McKinley Advisors Senior Consultant
  • Meena Dayak, McKinley Advisors Director, Consulting
  • Megan Cruz, McKinley Advisors Senior Consultant

Wed 12/1 at 11 a.m. – Future Trends

Sessions include” Your Board Has a New Role. Are You Ready? Fishbowl: Do Associations Need More Inclusion? (Interactive), and Case Study Showdown. More info/register.

Host: The Association Show


Wed 12/1 at 12 p.m. – End of Year Recap: What’s Hot and What’s Not in Email Design

We made it! Let’s celebrate with a cup of cheer and a comfy blanket and talk about how it all went down this year. It’s the perfect time to talk about what worked well, what was “meh” and where email design is heading in 2022. 1 CAE credit. More info/register.

Host: HighRoad Solutions


Wed 12/1 at 12 p.m. – Three Easy Ways to Earn Search Engine Traffic (and 3 Really Difficult Ones)

SEO is critical to any association’s success. Whether you’re new to SEO, or need bone up, come hear from one a leading authority. Learn what the search engine sees in your website, how you can find the best traffic for your website, and what’s the one thing you need people to do when they visit your website. More info/register.

Host: Association Insights in Old Town

Presenter: Mark Knowles, Principal of Smartz


Wed 12/1 at 1 p.m. – How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series)

Hear how your association can tap into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and sustainability program support from companies. Learn how to identify a relevant connection between your association, your members, and CSR, DEI, and/or sustainability programs. Discover techniques to solicit CSR, DEI, and/or sustainability program support from current sponsors and other companies. More info/register.

Host: Non Dues-a-Palooza

Presenters:

  • Bruce Rosenthal, Partnership Professionals Network
  • Lori Zoss Kraska, Growth Owl, LLC

Wed 12/1 at 1 p.m. – How to Rethink Your Association’s Newsletter from the Ground Up

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book. Is it time to rethink your association’s newsletter? 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Beth Arritt, Association Evangelist, Higher Logic
  • Annie Henderson, Marketing and Communications Manager, ASBO International

Wed 12/1 at 2 p.m. – Going Remote in 30 Days: A Real-Life Roadmap to Remote Office Success

Faced with having only 30 days to vacate their office space in the midst of the pandemic, the Council on Undergraduate Research (CUR) needed a “go remote” work plan fast. Learn how CUR devised a comprehensive 30-day roadmap to remote success that included implementing effective technologies, revising internal policies and practices, and empowering leaders with tools and resources to be successful. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Lindsay Currie, CAE, Executive Officer, and Pam Dodge, Senior Manager, Finance and Operations, Council on Undergraduate Research


Wed 12/1 at 2 p.m. – PAR GOAT Awards: Honoring Association Revenue Impact

Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share what’s ahead for 2022. Discover ideas for revenue performance now and next year, and ideate on how associations can create a think tank for revenue opportunities. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue (PAR)

Presenters:

  • Teri Carden, Founder, 100Reviews
  • Ryan Dohrn, Global Sales and Marketing Advisor
  • Rachel Druckenmiller, CEO, Unmuted
  • Sylvia Gonner, CAE, Culture Wiz, Global Expert & Cross-Cultural Guru
  • Bruce Rosenthal, Co-Convener, Partnership Professionals Network
  • Brittany Should, Vice President, Sales, MCI USA
  • Nikole Tenbrink, Director of Marketing and Business Development, Illuminating Engineering Society
  • Christopher Ware, Vice President of Business Development and Strategic Initiatives, NAIOP
  • Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue (PAR)

Wed 12/1 at 3 p.m. – Health Passports: Planning and Managing Vaccine-Required Events

Hear on-the-ground stories and lessons learned from planners and organizers who have implemented vaccine-required events, including tips for pre-event communication policies, steps to vet and incorporate a health solutions provider, best practices for managing the on-site process and much more. More info/register.

Host: Event Leadership Institute

Presenters:

  • Kimberly Corbin, CMP, CDS, Co-Founder, Owner & Managing Principal, Meeting Shields, LLC
  • Kevin White (moderator), Instructor, Event Leadership Institute and Founder, XPL Agency

Wed 12/1 at 4 p.m. – Mindful Networking with Gretchen Steenstra, PMP

We’ll be speaking with Gretchen Steenstra, PMP, the 2022 Chairwoman of AWTC. Come discuss the future of AWTC with Gretchen. She is also the 2022 Vice Chair of the ASAE Technology Professionals Advisory Council. More info/register.

Host: Association Women Technology Champions

Guest: Gretchen Steenstra, PMP, Strategic Consultant, Delcor


Thu 12/2 at 11 a.m. – 15 Ways to Take Your Newsletter to the Next Level

Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io


Thu 12/2 at 2 p.m. – IT Smack Down

2020 and 2021 have been filled with unprecedented challenges. As we close out 2021, we are sitting down with some of the CIO’s favorite IT peeps to talk about some of the challenges we have faced the last two years and what we see on the horizon for 2022. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Adam Kuhn, Director, IT, FIA
  • Villy Savino, Vice President of Technology Transformation, CoreNet Global

Thu 12/2 at 2 p.m. – 10 Tricks to Take Your Webinars from Boring to Buzzworthy

Audience expectations for webinars have changed. Are you keeping up? From the initial email invite to the registration page, to producing the live presentation, to the post-show playbook, marketers must now seek to create moments that set your webinars apart and drive deeper audience engagement and participation. Hear about ten actionable and practical ways to reinvigorate your programs for success. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Alyssa Peltier, Senior Manager, Industry Solutions, Cvent
  • Brock Moreau, Product Marketing Manager, Cvent
  • Rob Carey (moderator), Senior Content Producer, MeetingsNet

Thu 12/2 at 2 p.m. – Proving Your ROI With Reporting: Strategies to Create Winning Briefs All Year

40% of government relations professionals say briefing is a monthly task, with 35% having to do it on a weekly schedule. This means a major component of the workweek is spent crafting and developing messaging and metrics for other people. Whether that’s for a goal review board, strategic planning for next year, or a way of justifying your job’s existence, it’s crucial to paint your team in the best possible light with reporting that nails it, while making it easy for stakeholders to see the organization’s wins and roadblocks. Hear about time-saving reporting strategies to create winning briefs year-round. More info/register.

Host: FiscalNote

Presenters:

  • Terri Reynolds, Managing Partner, Levitate Legal & Consulting
  • Ryan Bingham, Senior Director of Government, Sullivan & LeShane
  • Will Krebs, Senior Vice President, Policy and Government Relations, Project Lead the Way
  • Casey Cesnovar, Vice President, State & Local Government Relations, Walgreens
  • Chelsea Raab, Managing Director of Enterprise Solutions, FiscalNote

Thu 12/2 at 3 p.m. – Scalable Learning for a Modern Attention Span

How do we keep learners engaged, keep our processes simple, and keep non-dues revenue rolling in? Hear about learning strategies and solutions for filling these gaps and getting learners excited in an era of distractions. Learn how to keep automation and personalization simple without having to reinvent the wheel. Find out whether you’re unknowingly creating obstacles that cause learners to drop out along their journey, as well as which analytics to track (with tools you may already have). More info/register.

Host: Association Analytics

Presenters:  

  • Heather McNair, Chief Customer Officer, Cloud Generation
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Thu 12/2 at 3 p.m. – The Path to Sustainable Membership Growth

Learn about the four drivers of growth: membership, member engagement, member retention and association leadership and culture. Hear how to stay focused on growing your association’s membership, create a member-first culture that opens all doors, avoid chasing the budget, and create a strategy-based action plan for growth.​​​ More info/register.

Host: Grype

Presenter: Velma Knowles, Best-Selling Author & Association Leadership Expert


Fri 12/3 at 12 p.m. – Building Your Meeting in 2022+

Event and meeting professionals have been on quite the rollercoaster ride these past two years – from business as usual to an abrupt halt, followed by a gradual yet cautious climb back to business (as not so usual). With that, the way we plan, design, and attend events has changed several times over as well. Learn how to set yourself up for success in this new era of meeting design. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Kellie Mayrides, CMP, Account Executive, CORT Events
  • Kerri Otto, MBA, Account Executive, CORT Events

Fri 12/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 12/3 at 4 p.m. – The DEI Debacle: Trying to Do It All Is Ineffectual

In no other American corporate construct do we tend to celebrate effort over impact like in the context of DEI. How did we get here? And more importantly, how should we move forward with authentic purpose and not as a means to simply check off another box? More info/register (must join before registering).

Host: Fridays@4

Presenter: Nikki Lanier, CEO of Harper Slade


Tue 12/7 at 12 p.m. – Data Analytics Network Year in Review

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Thu 12/9 at 1 p.m. – Crafting the Event Experience Design, Part 3

Learn about the in-event experiential ideation phase, how to tie it back to your experience map, and the tools and technical production needed to bring those ideas to life. 1 CMP/CAE credit. More info/register.

Host: Event Farm

Presenters:

  • Ryan Costello, co-founder of Event Farm and chief strategist for MemberSuite
  • Margaret Launzel-Pennes, CEO of POP Experiential

Thu 12/9 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 12/9 at 1 p.m. – The Practical Implications of the Mythical Learning Business MBA

Investigate the knowledge and know-how critical for market-facing organizations in the business of professional development. The fact that no academic institution is awarding learning business MBAs (yet!) won’t stop us from digging into strategy, marketing, revenue diversification, product development, innovation, and more, all through the specific lens of a learning business. Get a clearer understanding of the core areas that demand attention if you want to build long-term success for your organization and your learners. 1 CAE credit. More info/register.

Host: Leading Learning/Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Meghan Gowen, VP of sales at Cadmium

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Lukasz Szmigiel via Unsplash

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