Associations & Nonprofits


Pondering the past, the present, the future

Birthday weeks always put me in a reflective mood. Over the last few days, I’ve been thinking about…

…what I accomplished, or didn’t, this past year, and what I hope to achieve in the coming year.

…what habits I’ve developed, broken, and want to develop.

…how I’ve been spending my time, and how I rather spend my time.

…how I can help others because, well, it’s not all about me.

Do you take time every year to think about these things?

Do you write down the behavior you want to adopt or the goals you want to achieve? Studies have shown you’re more likely to achieve goals when you write them down. But don’t just write down the outcome—write down the actions or habits that will get you there.

If you want to spend more time learning, then add one of these webinars to your schedule. Ok, that’s enough advice from me!

If your company has a webinar scheduled for the upcoming month, send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 8/30 at 1 p.m.* – Simple but Effective Tips for Collecting High-Quality, Original Conference Content

Learn how to improve the abstract collection and review process for your conference, including how to: implement a plan to help increase submitter compliance, create an effective peer review process, prepare for an influx of last-minute submissions, and protect the integrity of your conference with plagiarism detection. More info/register.

Host: Omnipress

Speaker: Sean Lawler, Product Director of Digital Services, Omnipress

*all times are Eastern Daylight Saving Time


Tue 8/30 at 2 p.m. – Don’t Just Make Video. Make Video That Works. (Association Chat on Huzza)

Want to know how to make more compelling video content for your organization, where and when to invest in video, and get some tips for DIY studios and livestreaming? Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and special guest Esteban Escobar, CEO & Executive Producer at 5:00 Films & Media, as they dig into those questions and much more. Participate live or view the recording.


Wed 8/31 at 12 p.m. – Small Staff Association Brown Bag Lunch Group (Washington DC)

At this monthly lunch, attendees share ideas and ask questions about other associations’ best practices. Please sign up to attend only if you are interested in making a long-term commitment to this group and if you currently work for a small staff association or AMC. More info/register.

Location: SmithBucklin, 2025 M Street, NW, Suite 800, Washington, DC


Wed 8/31 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you’re like most associations, your AMS contains a seemingly endless amount of historical, financial, social, and demographic data on members, former members, prospects, and more. Find out how to leverage visualizations and analytics to better understand your data, how mining the right data can improve your member’s experience, and how to determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 8/31 at 1 p.m. – Event Sponsorship Is Broken: 10 Tips to Fix It

For most organizations, merely selling exposure to sponsors doesn’t cut it anymore. Learn why the traditional sponsorship model is no longer relevant, how to sell effective sponsorship packages, and how technology can help make sponsorships measurable. More info/register.

Host: Eventbrite

Speaker: Julius Solaris, editor, Event Manager Blog


Wed 8/31 at 2 p.m. – Creating and Sustaining Strategic Boards

The creation, care, and feeding of a strategic board of directors is one of the most significant leadership challenges facing association CEOs. Learn about the key findings from Association Laboratory’s white paper Creating and Sustaining a Strategic Board which incorporates ideas and insights from 25 association chief staff officers. Discuss the implications and practical application of the findings at your own association. 1 CAE credit. More info/register.

Host: Association Headquarters

Speaker: Dean West, FASAE, President, Association Laboratory


Thu 9/1 at 3 p.m. – Loudoun County Idea Swap (Leesburg VA)

Registrants can provide agenda topics on issues they’re facing in their association. These topics will be addressed by participants in a round table format. In addition, every swap has a short presentation on a topic of interest to association attendees. This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. 1 CAE credit. More info/register.

Speaker: Tom Madden, President, Visual Impact Productions

Location: American Roetgen Ray Society, 44211 Slatestone Ct, Leesburg, VA


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.


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Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons photo by geopungo>

View from Avenue Twin Peaks trail SLC UT

I’ve got the sweetest hangover, I don’t want to get over…

Not that kind of hangover. I’ve got the post-ASAE Annual buzz. This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love.

It’s that buzz you get from discovering and developing new ideas with people sitting across the room or around the table.

It’s that buzz you feel when your neurons start firing up and making connections.

It’s when you look around and see the smiling faces of friends and acquaintances and know you’re in for several days of learning and laughing.

How do you keep that feeling going throughout the year? That’s a toughie, but I’ll be thinking about it so you might see me revisit this topic soon.

In the meantime, we’re back in business with lots of good online content to absorb this week. If your company has a webinar scheduled for the upcoming month, send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs
This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Topics include: trends in nonprofit website design such as layout and strategic use of call-to-action buttons; how to format articles and blog posts to increase your click-through rate; how to ensure your website and email communications are mobile compatible; how to integrate social media into your website and email communications; and tips for building your email list. More info/register.

Host: On Good/Public Interest Registry

Presenter: Heather Mansfield, Nonprofit Tech for Good

*all times are Eastern Daylight Saving Time


Tue 8/23 at 12 p.m. – Social Media 201: Content Curation, Time Management and Audience Engagement
If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience. 1 CMP credit. More info/register.

Sponsor: Visit Mexico

Host: MPI

Presenter: Kristi Casey Sanders, Director of Digital Marketing, MPI


Tue 8/23 at 2 p.m. – What I Know For Sure About Leadership (Association Chat on Huzza)

An association industry professional for more than 25 years, entrepreneur JP Moery’s favorite quote from racing legend Mario Andretti has seemingly set the course for his career path: “If everything seems under control, you’re just not going fast enough.” In this chat, hosted by KiKi L’Italien, founder of Amplified Growth, hear what Moery knows for sure about leadership. Ask questions and even jump on camera as JP and KiKi dig into what leadership means today and how to best face obstacles on a leader’s path. Participate live or view the recording.


Wed 8/24 at 10 a.m. – Coffee, Tea, and PD! – A Happy “Half” Hour

Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Bring your favorite mid-morning beverage and a plate of your tastiest bites of success, lessons, and exciting developments, to share with your association friends. More info/register.

Organizer: Adrienne Bryant, CAE and the ASAE Professional Development Council


Wed 8/24 at 1 p.m. – Why the AMS Platform Supersedes All Else

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Stop focusing on features, instead, learn how to: evaluate association management software based on important, often overlooked criteria; avoid hidden costs you may not see on the surface; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: Nimble AMS


Thu 8/25 at 12:30 p.m. – Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday)

Building and executing a well-planned digital strategy for your member association can increase the quantity and quality of engagement among members, grow membership, and provide insights into the behaviors and interests of members. Learn key strategies and tactics for launching successful member-driven digital experiences and websites; considerations for developing your association’s digital strategy; important features to include in your web and mobile experience; and tips for monitoring, measuring and continually improving the member experience. More info/register.

Sponsor: Ingeniux

Host: .orgCommunity

Presenter: David DeLorenzo, CIO, DelCor Technology Solutions


Thu 8/25 at 1 p.m. – Strategic Pricing for Educational Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how your education products can be placed on a value continuum that lets you create pricing flexibility to benefit your customers and your bottom line. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Rich Finstein, CEO, CommPartners

Thu 8/25 at 1 p.m. – Increase Engagement and Drive Revenue with Marketing Automation

Learn how organizations are tackling member engagement challenges and achieving great results using email marketing and marketing automation. You’ll gain new perspective and walk away with fresh ideas based on three real life case studies, including how to efficiently welcome and engage new members, a strategic approach to developing a winning lapsed member campaign, and the importance of follow through for growing non dues revenue. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Vivian Swertinski, Senior Digital Marketing Strategist, Informz


Thu 8/25 at 2 p.m. – Shake It Off: Member Engagement Taylor Swift Style

Taylor Swift is a one-woman Engagement Machine: her fans receive personalized messages, her songs speak to their experiences, and the public is kept fascinated via a never-ending stream of social media updates. She’s sticky, viral, and audiences can’t seem to get enough. Discover the lessons to her success that can help your association make the most of your relationship with members, including how to use segmentation to target prospects and identify trends that will help you engage with members across all generations. More info/register.

Host: Abila

Presenter: Amanda Myers, Director of Member Strategy (and resident pop culture junkie), Abila


Thu 8/25 at 4 p.m. – Planning and IT Project Management for Nonprofits

This presentation for those who manage nonprofit IT projects will address roles and responsibilities, planning, implementation, and follow up. The webinar will also discuss how to hire consultants, vet vendors, discover your business needs and link them to IT initiatives, gather metrics, and demonstrate ROI. More info/register.

Host: Community IT Innovators

Presenters:

  • Johan Hammerstrom, President and CEO, Community IT Innovators
  • Steve Longenecker, Director of IT Consulting, Community IT Innovators

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Provo Peak, Utah from the plane by Miguel Vieira

I wouldn’t blame you for having conference envy right now. The lucky among us in the association community, including me, are heading off today or tomorrow to the ASAE Annual Meeting in Salt Lake City for several days of learning, hugging, chatting, drinking, eating, and hanging out with fellow association geeks.

The paltry list of webinars below is no substitute, I know, but you’ll be a few thousand dollars richer than I will by staying home. You can at least follow the conference hashtag on Twitter: #asae16.

If you’re exhibiting at Annual, please read my article on post-show emails before you send out yours. And, if your company has a webinar scheduled in the upcoming month, I’d be happy to feature it in future Brain Foods as long as it’s not product-centric.


Tue 8/16 at 2 p.m.* – Association Chat Live from ASAE Annual 

This week’s chat, hosted by KiKi L’Italien, founder of Amplified Growth, is a very special one because it will be broadcast live from ASAE Annual. Who will show up? What hot topics will be discussed? I can’t wait to find out. Participate live or view the recording.

*all times are Eastern Daylight Saving Time


Tue 8/16 at 12 p.m. – Estimating the ROI of Your Technology Projects

Learn how to think through the ROI for the tech projects on your list so you can prioritize them. Understand the potential costs—including hardware and software, implementation process, training time, and more—and how to weigh them against potential benefits such as money saved, time saved, and improved services, and advocacy. By the end of the hour, you’ll have the skills you need to confidently pursue the technology projects that make sense for your organization, constituents, and donors. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder, FivePaths


Wed 8/17 at 2 p.m. – 5 Ways to Build Your Brand on Social Media

Social media has transformed the way brands can interact with customers. It can be challenging to stand out in the crowd, but also extremely rewarding. Learn how to develop a winning social media brand strategy; leverage social media channels such as Twitter, Facebook, LinkedIn, Instagram and Snapchat; create fun, shareable social media campaigns; and engage with customers and influencers. More info/register.

<Ed. note: Although this webinar is aimed at brands, it looks like the content would benefit associations as well.>

Host: Marketo

Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo


Thu 8/18 at 2:30 p.m. – Millennial Engagement Strategies for Associations

Millennials represent the future of association membership ranks. Learn about the unique work-life attributes of Millennials and how those attributes affect association member engagement, marketing, communications, and branding efforts. More info/register.

Host: Engage

Presenters:

  • Gail Straus, Founder, GKS Consulting
  • Jason Stone, Vice President of Sales and Marketing, Engage

Fri 8/19 at 1 p.m. – Increasing the Speed of Success: An Association’s eLearning Playbook

Establishing an effective eLearning program requires much more than selecting an LMS and authoring software. Let’s talk about your playbook and the key questions your association needs to address to increase the speed of your eLearning success. More info/register.

Host: Blue Sky eLearn

Presenter: Tracy King, Chief Learning Strategist & Founder, InspirEd


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons photo of Provo Peak in Utah by Miguel Vieira>

See you in Salt Lake City!

Countdown to ASAE Annual in Salt Lake City! I’m looking forward to spending time with old friends and meeting new ones. If you see me wandering around looking like a space cadet—big meetings do that to me—please stop me and introduce yourself. I’d love to catch up with you or meet you.

I’m a social introvert—yes, such a thing does exist—so my adrenaline sizzles and my memory suffers at conferences. Please forgive me for that, especially when I reintroduce myself after I’ve met you a few times already. Yup, known to happen, embarrassing.

My plane lands on Friday afternoon, so if you’re arriving early, I’m planning to spend Saturday out and about, either hiking in nearby mountains (if I can figure out a destination and a way to get there) or roaming the city taking in history and good craft beer. Give me a shout-out at @deirdrereid or email me if you want to meet up.

Here’s the list of webinars and other events for the association community for the week of August 8. If your organization has a webinar scheduled for August, I’ll be happy to feature it as long as it’s not product-centric.


Mon 8/8 at 2 p.m.* – Association Matchmaker: Building Lifelong Learning Relationships with Members

Don’t let your members go elsewhere for knowledge—show them you’re the perfect match for all the information they’re seeking. Discover the learning trends uncovered in Abila’s Member Engagement Study, strategies to blend continuing education with professional development, and tactics to design attractive credentialing and certification programs. 1 CAE credit. More info/register.

Host: Abila

Speakers:

  • Amanda Myers, Director of Member Strategy, Abila
  • Anna Toon, Product Marketer, Abila

*all times are Eastern Daylight Saving Time


Tue 8/9 at 12 p.m. – Meetings Outlook: A Deep Dive into the Latest Business Trends

Meeting professionals are so over-taxed, they often forget—or don’t have the time—to look ahead. Get a preview of the future based on MPI’s most recent Meetings Outlook research and then discuss the trends that most affect you and your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. 1 CMP credit. More info/register.

Host: MPI

Speaker: Jessie States, Education Content Design Manager, MPI


Tue 8/9 at 2 p.m. – When “Uberization” Collides with Associations (Association Chat on Huzza)

An IBM study reports the #1 fear of 65% of C-suite executives is the “uberization” of their industry. Tune in to hear Tom Morrison, CEO of the Metal Treatment Institute, share key data and strategies on the opportunity associations have to capitalize on marketplace disruption. Participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 8/9 at 2 p.m. – Meetings with Impact: How Leaders Create Strategic Conversations for Change

Standard meetings and brainstorming sessions don’t cut it in an era of shifting business models and increasing competitive pressures. They’re not conducive for dealing with messy, open-ended challenges or delivering the all-in participation required to wrestle with tough issues. In contrast, strategic conversations can turn time-sucking, energy-depleting meetings into inspiring, productive ones. Learn about the art and science of designing strategic conversations. More info/register.

Host: Velvet Chainsaw

Speaker: Jeff Hurt, EVP, Education and Engagement, Velvet Chainsaw


Tue 8/9 at 3:30 p.m. – Unified Learning Design Studio: Curriculum – Ties That Bind

Curriculum can take eLearning from ho-hum to transformative. Learn about four types of curriculum and how to connect your eLearning curriculum to curated content. You’ll also receive a curriculum analysis tool. 1 CAE credit. More info/register.

Host: iCohere

Speaker: Dr. Amanda Batson, founder, ADB Partners


Wed 8/10 at 2 p.m. – Improve Employee Engagement by Making HR Relevant Again

While most of what HR is asked to respond to is important to the business, it isn’t terribly relevant to driving the one thing the C-Suite really wants: growth. Redefine the role your “people people” play and improve employee engagement by giving HR the tools and resources they need as well as the ownership and responsibility for leveraging the one and only differentiator you might have: your culture. More info/register.

Host: QuestionPro

Speakers: Jamie Notter and Charlie Judy, co-founders, WorkXO


Thu 8/11 at 1 p.m. – Effective Webinar Design and Facilitation

Ready to turn unproductive webinars into effective, engaging online events? Learn about effective design strategies and webinar facilitation techniques to help foster collaboration. Find out how to convert your webinars into valuable on-demand training sessions and an online resource center. 0.5 CAE credit. More info/register.

Host: iCohere

Speaker: Lance A. Simon, CVEP, Executive Vice President, iCohere

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.


Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Creative Commons photo of Salt Lake City by Garrett

Inspiration: Ocean Isle Beach at sunset

Here’s the list of webinars and other events for the association community for the week of August 1. The association webinar scene is quiet during vacation season and in the run-up to the ASAE Annual Meeting in a few weeks. Since the pickings are slim, please let me know if your organization has a webinar scheduled for August – I’ll be happy to feature it as long as it’s not product-centric.


Tue 8/2 at 12 p.m.* – Epic Solutions: Meeting the Challenges of Meeting Professionals

Stakeholders, executives and audiences are tasking meeting and event professionals with creating groundbreaking meeting and event experiences with budgets and demands that require unique solutions. Learn how High-Altitude Leadership increases productivity and overall performance, the accelerating insight of The Priority Process, and the practical insights of Creating “Wow” Experiences. 1 CMP hour credit. More info/register.

Host: MPI

Speaker: Jerome Wade, Chief Epic Officer, The Epic Advantage

*all times are Eastern Daylight Saving Time


Tue 8/2 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

Attend the first meeting of a casual lunch group of association colleagues who work at small staff associations. Bring your own lunch. Share ideas and ask questions about other associations’ best practices. You must be registered to participate. More info/register.


Tue 8/2 at 1 p.m. – 10 Emerging Trends in Digital Communications and Fundraising

Learn what’s new and next in digital communications and fundraising so your nonprofit can prepare for the future and embrace being an early adopter. Topics include: what’s new in online and mobile fundraising; what’s next in social media and online community engagement; an exploration of real-time communications and fundraising; the Internet of Things and its impact nonprofit communications and fundraising; and demographic changes and their impact on the nonprofit sector. More info/register.

Host: Public Interest Registry

Speaker: Heather Mansfield, Nonprofit Tech for Good


Tue 8/2 at 2 p.m. – How to Get the Best ROI out of Data Analytics (Association Chat on Blab)

This week’s chat, hosted by KiKi L’Italien, founder of Amplified Growth, features Galina Kozachenko, Director, Strategic Data Analytics at the Association for Financial Professionals, and Debbie King, CEO of Association Analytics. Galina and Debbie will share best practices and tips for ensuring the long-term success of your data analytics initiatives. From change management to continuous improvement, you’ll hear about lessons learned and learn how you can get the best ROI out of your data analytics initiative. Participate live or view the recording.


Thu 8/4 at 3 p.m. – Associations Tableau User Group (Washington DC)

RSVP by August 2 for an afternoon of hands-on exercises, discussion, and networking. Anyone who is in the association community and uses Tableau (or is interested in using it) can attend. Space is limited. More info/register.


Thu 8/4 at 3 p.m. – Association Mentoring: A Global Study of Best Practices and Key Findings for Program Success

Whether you already have a mentoring program or are searching for a solid framework to launch one, take an in-depth look at what makes a successful mentoring program based on the experience of hundreds of professional associations. Learn how associations currently implement mentoring programs (based on findings from their Global Research Study); 3 pillars of all successful mentoring programs; 7 steps of starting a mentoring program; and common program pitfalls. More info/register.

Host: Naylor LLC

Speakers:

  • Melissa Richardson, Art of Mentoring
  • Carrie McIntyre, Vice President, Naylor Association Solutions

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Inspiration: Monument Valley, AZ by Jeff Few

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11.


Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation

The EU-US Privacy Shield Framework and the General Data Protection Regulation (GDPR) will have a significant impact on associations operating in both the US and Europe. This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. More info/register.

Hosts: MCI and GlobalLaw

Presenters:

  • Karin McGinnis, Attorney, Moore & Van Allen, PLLC
  • Susanne Klein LL.M., Lawyer, GÖHMANNRechtsanwälte, Germany
  • Benno Barnitzke, Lawyer, GÖHMANN Rechtsanwälte, Germany

*all times are Eastern Daylight Saving Time


Tue 7/12 at 12 p.m. – Focus On: Referral Marketing

HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. More info/register.

Host: HighRoad Solution

Presenter: Jerry Rackley, Chief Analyst, Demand Metric


Tue 7/12 at 12 p.m. – Webinar Surveys: How to Get Useful Feedback from Your Audience

A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback. More info/register.

Host: Idealware

Presenter: Lindsay Bealko, Expert Trainer, Idealware


Tue 7/12 at 1 p.m. – Driving Interest for Education in Real-Time

Learn how to use trending events and the SPIKE method to drive interest in your educational programs. Find out how to forecast negative issues so you can mitigate, manage, or minimize them in advance. Discover how to scoop the news media and become the go-to source. More info/register.

Host: CommPartners

Presenter: Adele Cehrs, CEO/founder, Epic PR Group 


Tue 7/12 at 2 p.m. – Association Chat on Blab

Every week, KiKi L’Italien, founder of Amplified Growth, hosts Association Chat on the Blab platform. Participate live or view the recording.


Tue 7/12 at 2 p.m. – The Ultimate Guide to Event Interest

This webinar title makes no sense. It’s really about High Speed Internet Access/HSIA, a critical topic. If you’d like to know how much bandwidth you use, how it’s being used, whether you’re receiving what you contracted for, and/or what level of service you require, this is the webinar for you. 1 hour CMP. More info/register.

Host: PCMA

Presenter: Matt Harvey, PSAV’s Client Network Services


Tue 7/12 at 3:30 p.m. – Unified Learning Design Studio: Creating Your Online Program Using Limited Resources

If your organization has limited funding or limited staff, you won’t want to miss this webinar. Learn how to create a high value eLearning program for your members when you have limited resources? More info/register.

Host: iCohere

Presenter: Dr. Amanda Batson, ADB Partners


 

Wed 7/13 from 11:30 a.m. to 1 p.m. – DC Lunch & Learn (Washington, DC)

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. More info/register.

Host: Informz


Wed 7/13 at 1 p.m. – Credit where Credit’s Due: How Credly is Helping Build a Digital Credential Economy

In the emerging marketplace for talent and skills, digital credentials will emerge as the currency of choice. Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. More info/register.

Hosts: Connecting Credentials and Credly

Presenter: Jonathan Finkelstein, founder and CEO, Credly


 

Thu 7/14 at 11 a.m. – How to Design Future-Friendly Content

Learn how to design content that is easier to find, understand, and share—everywhere and how to integrate content strategy into a cross-functional design process. This process works especially well for people experienced with large, subject-based content inventories and has been used successfully by professional associations, media companies, and government agencies. More info/register.

Host: Gather Content

Presenters:

  • Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen
  • Mike Atherton, Content strategist, Facebook

Thu 7/14 at 1 p.m. – eLearning Design: Designing for Learner Engagement

Get a peek into what it takes to engage a learner brain and what we can do to create an optimal learning environment online. Discover what triggers learner engagement (based upon neurobiological underpinnings of attention), review brain sticky qualities we can employ in digital course design, and explore five key engagement strategies. 0.5 CAE credit. More info/register.

Host: iCohere

Presenter: Tracy King, chief learning strategist and founder, InspirEd


Thu 7/14 at 1 p.m. – The Key to Revamp Your Meeting: Start with a Good Hard Look

Learn about an elegantly simple tool to help you look at your meetings, and the destinations where they occur, with a whole new set of eyes. Improve your “visual intelligence” by learning to look with the Six Looking Glasses method, developing a list of specific observational objectives, looking “Short and Slow” and “Long and Fast,” and using looking routines and designing looking excursions. 0.5 hour CMP. More info/register.

Host: empowerMINT

Presenter: Jim Gilmore, co-founder, Strategic Horizons LLP


Thu 7/14 at 2 p.m. – Going Beyond Basic Webinars

Find out how to take your webinar out of basic boring mode. Hear tips for creating high quality content that attracts visitors, facilitation techniques that engage and move the audience to action, and new ideas for generating revenue. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, iCohere’s Executive Vice President


Thu 7/14 from 3 to 5 p.m. – Leveraging LinkedIn to Grow Your Reputation, Visibility, and Impact (Loudoun County Idea Swap, Sterling VA)

Take home key actionable insights on defining your reputation and leveraging LinkedIn to build your visibility and impact. Gain clarity on how you want to show up on LinkedIn and understand how to increase engagement and achieve your business goals with your key audiences. More info/register. 

Host: ASAE Greater Washington / National Capital Community

Presenter: Jen Dalton, Founder, BrandMirror

Location: American Medical Student Association, Sterling, VA


Fri 7/15 at 12 p.m. – Ask CIC: Answers to Your Burning CMP Questions

This webinar will provide general information on CMP test requirements, and then review the resources MPI members have available to them that can help you accumulate and track your clock hours. 1 hour CMP. More info/register.

Host: MPI

Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs


Fri 7/15 at 2 p.m. – Help Association Members Accept and Embrace Online Events

Are your members resistant to online events like webinars, courses, and conferences? Learn how to ease members into the virtual setting, get them engaged, and move them from grumblers to advocates. Hear tips for pre-event engagement and what messaging to use to demonstrate their personal ROI. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, iCohere’s Executive Vice President


Fri 7/15 at 3 p.m. – Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More info/register.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons licensed photo by Jeff Few>

Find time and a good place to read this weekend

Thanks to Independence Day, most of us have a four-day work week after the 4th. But I bet many of you will try to cram five days of work into four days. It’s not the ideal time to attend a webinar which explains why no one in the association community, as far as I could tell, scheduled one for this week.

Are you still jonesing for a learning fix? Well, you came to the right person. Here are a few of my favorite association learning spots.

Websites

Associations Now: ASAE’s Associations Now Daily News shows up in my inbox every weekday morning to remind me to check this granddaddy of association media sites. The Editors’ Blogs are always worth reading as are the daily Buzz articles.

The DelCor Connection: If you want to receive regular advice about technology strategy and management from the DelCor consultants, subscribe to this blog. They’ll tell you what you need to know to ensure your technology, processes, and people work together to help your association achieve its goals.

Association Success: This new kid on the block is a collaborative effort from AMS provider Aptify, online community provider Rasa.io, and other partners. They’ve got an online community in addition to the articles on the website—you might recognize a few of the regular contributors.

Newsletters

Sticky Conference: Each edition of this monthly newsletter from conference and trade show consultants, Velvet Chainsaw, is devoted to one challenge or issue. In June, the mix of articles from Velvet Chainsaw’s consultants and other writers focused on attendee data.

Leading Learning: This newsletter from Jeff Cobb and Celisa Steele at Tagoras, an educational consulting firm, provides a curated selection of resources for continuing education and professional development professionals. Their picks are always good reads even if you aren’t in the education business, after all, we’re all lifelong learners.

Association Marketing and More: Marketing consultant Scott Oser reads lots of articles so you don’t have to. Every other week he sends out his selections, a few articles in each of the areas his newsletter covers: marketing, membership, and sales.

Podcasts

I’ve been a podcast junkie for several years now so I’m happy to see more people in the association community venturing into the audio world.

Leading Learning: Yes, Tagoras again! Celisa and Jeff’s podcast is all about next practices in learning. Don’t miss their excellent insight and interviews packed into 30 minutes.

Driving Participation: Another great podcast for our community is hosted by Beth Brodovsky, founder of Iris Creative, a strategic membership communications firm. She and her guests discuss marketing, communications, volunteer management, and other approaches to “driving participation”—“what’s working to get people to show up, stick around and give back.”

If you have favorite blogs, newsletters, podcasts, or webcasts, please let me know in the comments so I can check them out. I’ll feature more of my favorites in a future post.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons licensed photo by Mehal Shah>

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