Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

Wooden dock emerging from the tall grass on the side of a lake at sunset or sunris – inspiration for a weekly list of free educational events and resources for the association community

Member behavior. WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. WBT speculates about the invisible forces affecting your members, causing irregular or new behavior, and disturbing the regular attraction between them and your association.

Education programs. Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. You won’t be successful unless you understand the principles of effective adult learning. Jeff suggests learning formats you might want to consider.

Virtual event engagement. The Virtual Events Institute asked several experts for tips on virtual event engagement. I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”

Aspiring Black women executives. In the Harvard Business Review, Stephanie Bradley Smith explains how a lack of sponsorship can prevent Black women from getting into the C-suite. She also suggests what can be done to propel more Black women into the higher echelons of corporations—advice that applies to associations too.

Digital accessibility. Accessibility is inclusion, says Fionta, and if you’re not focusing on it, you’re preventing people from accessing your resources and participating in your programs, events, services, and membership benefits. They share a bunch of resources to help you get up to speed on what you need to do to become a truly inclusive association.

Quick hits

  • Strategies for getting out of a negative thought spiral and into a more productive state of mind. (Katie Redderson-Lear, Fast Company)
  • What’s at stake when you don’t unplug from your screens: the truth about tech creep and workdays that don’t end. (Marina Khidekel, Thrive Global)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • With two pounds of flounder in the freezer, I decided to make enough flounder piccata to last at least two nights. I give myself extra points if there are plenty of leftovers for a few lunches—there was. I love piccata sauce—lemon juice, white wine, butter, capers, and parsley. On the side, pearl couscous and zucchini pesto with onion, red bell pepper, slow-roasted tomatoes, poblano pepper, and extra parmesan.
  • I went through a lot of lemons this past week. We had baked black sea bass topped with lemon juice, thyme, Aleppo pepper, and butter. Another night, we split some steamed oysters, dipping them in a sauce made of lemon juice, brown butter, and hot sauce.
  • I rely on roasted vegetables on busy weeknights and, lately, herbes de Provence too. We had roasted asparagus with lemon zest, parmesan, and herbes de Provence one night, and roasted broccoli with the same combo the next night.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/16 at 12 p.m.* – Strategic Negotiating in the Post-Shutdown World

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/16 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/16 at 1 p.m. – How Your Association Can Drive Revenue & Growth with AI-Based Personalization

Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen. More info/register.

Host: Blue Sky eLearn

Presenter: Adam Hostetter, CEO, FUSE


Fri 4/16 at 2 p.m. – Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization. More info/register.

Host: ASAE

Presenters:

  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine

Fri 4/16 at 3:45 p.m. – Disruptions, Deceptions, and Decisions

In this interactive program, Steve provides insights and strategies to elevate decision performance. Attendees learn to recognize and outsmart their own “lizard brain” illusions – the mental shortcuts, cognitive biases, and impulsive negativity that are amplified by disruption, and apply the strategies to their own thinking, judgment and decision making processes. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Steve Haffner, CSP, decision performance expert


Mon 4/19 at 1 p.m. – Visit Brussels: The Future of Meetings & Events (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Patrick Bontinck

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/20 at 11 a.m. – Let’s Break Swapcard!

Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. Hot off the heels of their Evolve 2.0 event, they released a series of new features they want us to test—and maybe break. Swapcard has quietly released their roundtable feature—small, interactive breakout groups that allow for groups up to 100 to engage with each other. If you haven’t tried it yourself, make sure you join us. More info/register.

Host: Eventprofs Breakshit


Tue 4/20 at 11 a.m. – Keep it Agile: Community Management Processes

You’re just one person managing your community. Do you find yourself rushing to put out fires and never moving forward on big projects or initiatives? Learn how to apply agile ideology and associated methodology to get things done in your community, and more importantly, stay focused and moving forward. More info/register.

Host: Community By Association

Presenter: Shannon Emery, Higher Logic User Group (HUG) community manager at Higher Logic


Tue 4/20 at 11 a.m. – Association Management Systems: A Selection Guide

Learn how to overcome common AMS selection challenges and assess available solutions. Hear about an AMS readiness assessment, technology trends, common pitfalls to avoid, the selection and implementation process, platform comparisons, and an evaluation checklist. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Christopher McCarthy, RSM


Tue 4/20 at 11 a.m. – How Indy Successfully Hosted the Entire NCAA March Madness Tournament

For the first time history, the entirety of the NCAA Men’s Basketball Tournament was held in one city. Learn how Indy’s connected convention campus created the perfect “bubble” environment, allowing 68 teams to compete for their one shining moment safely. From community collaboration to ongoing health and safety upgrades, consider this your sneak peek inside Indy’s playbook. More info/register.

Host: PCMA

Presenters:

  • Leonard Hoops, President & CEO, Visit Indy
  • JoAn Scott, Managing Director, Men’s Basketball Championships, NCAA
  • Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium
  • Susie Townsend, Senior Vice President of Convention Services, Visit Indy

Tue 4/20 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 4/20 at 12 p.m. – What is the Value of Government Relations to My Organization?

Join a discussion on the ROI of Government Relations to an organization and how to truly understand if your team is bringing value to your organization and industry. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • Mark Ames, Director, Government Relations, American Industrial Hygiene Association
  • David Lusk (moderator), Founder & CEO, Key Advocacy

Tue 4/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 4/20 at 1 p.m. – Building the 2021 Event Playbook

Due to popular demand, we’ve extended our virtual event series and are excited to continue the conversation on Pandemic Compliance and Safety at Live Events. So far, we’ve covered public health, legal and event best practices, and now it’s time to get down and dirty and learn how to effectively execute a safe in-person event. More info/register.

Host: Event Farm

Presenters:

  • Ari Nisman, President & CEO, Degy World
  • Margaret Launzel-Pennes, CEO | Founding Partner, TBX Total Brand Experience
  • Ryan Costello, Co-Founder, Event Farm

Tue 4/20 at 2 p.m. – How Your Community Can Turn 1 Event into 365-Day Engagement

Whether your association is planning to stay 100% virtual or experimenting with a hybrid model this year, get tips on how you can drive member engagement before, during, and after for events of all shapes and sizes. Learn how to keep the conversation going post-event and uncover the content your members want and need. More info/register.

Host: Sidecar

Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic


Tue 4/20 at 2 p.m. – Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

We’ll break down the basic elements of a hybrid event and give you practical tips that will help you design a successful hybrid event. More info/register.

Host: Smart Meetings

Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent


Tue 4/20 at 2 p.m. – How to Deliver Awesome, Engaging Webinars in a WFH World

Learn how webinars are being transformed into genuine human experiences, including: the new webinar “tonality,” tricks to presenting from home, creating conversational formats, and getting your audience engaged. It’s time to finally let people be people on our webinars. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing, ON24


Tue 4/20 at 3 p.m. – Virtual & Hybrid Events: Customer Stories to Inspire Your 2021 Conference

In 2020, meeting planners were resilient and flexible. You made quick decisions, relied on instinct, and tried new things, including taking your conferences virtual! However, in 2021 meeting planners have more options. Hear how our customers incorporated digital and print components to deliver session content and provided sponsor and exhibitor value. More info/register.

Host: Omnipress


Wed 4/21 at 12 p.m. – Responsible Revenue: How to Host a Profitable and Safe Hybrid Event

The rethinking and redesigning of events as hybrid experiences brings with it challenges that require new ways of thinking about events. Hear about these challenges and a range of revenue-generating concepts, many of which are different from in-person-only events. Learn what attendees and sponsors actually find value in and are willing to pay for, ideas for sponsorable products and services that all contribute to the bottom line, how additional safety protocols can be used to offset costs, and the best way to partner with your venue and hybrid event technology provider. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • Michael Clarke, Director, B2B Programs & Events – U.S. & Canada, Global Sales Organization, Marriott International
  • Joe Schwinger, CEO and Co-Founder, MeetingPlay
  • Miguel Neves (moderator), Editor-in-Chief, EventMB, a Skift brand

Wed 4/21 at 12 p.m. – Today’s Financial Reserve Issues Faced by Associations

Hear about some top-of-mind issues for associations and their financial reserves. Find out how today’s economic outlook impacts current reserve decision-making and get some takeaways about what you can do to improve your own association’s reserve program. More info/register.

Host: Talley Management Group

Presenters:

  • Marc Labadie, Executive Vice President, RTD Financial
  • Joe Sapp, Chief Operating Officer, Talley Management Group, Inc.

Wed 4/21 at 12 p.m. – Innovative Remote Workplace

Did COVID-19 create your strategy for remote work? Does your remote work strategy include a people strategy considering their behavioral strengths? Are you worried about data integrity and security now that you have a decentralized team? We invite you to participate in our Tech Cluster to talk about Innovative Remote Team Strategies. More info/register.

Host: SOAR Network


Wed 4/21 at 1 p.m. – Why API? Free Webinar to Unlock the Power of Your AMS

Lots of folks buy an AMS without looking at its “transmission,” the APIs that convey the data of your membership activity into the real highway mileage of third-party integrations. Learn the what and how of APIs and compare how they work across the AMSs we all know and love. Hear some use cases of how to cut costs and streamline processes while increasing revenue and value (some are making millions). Most of all, find out how to put the A+ in your legacy AMS through your APIs. More info/register.

Hosts: ReviewMyAMS and Empowered Margins


Wed 4/21 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/21 at 2 p.m. – Don’t Just Create Learning Content, Sell It!

Whether you’re selling instructional products to individuals or organizations, a solid strategy for finding the right audience and selling your content to these learners is as important as creating the content itself. What should you consider to successfully price, package and promote your instructional content? Learn about strategies and tactics that can make a measurable impact on your training business. More info/register.

Hosts/Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Barry Kelly, CEO, Thought Industries

Wed 4/21 at 2 p.m. – Diversity Now: How to Plan a Truly Inclusive Meeting

While the need for greater diversity at business events has long been a concern for meeting professionals, it has gained fresh urgency in recent months, and greater scrutiny as many organizations and industry members have expressed regrets and frustration that these efforts have not gone far enough. In this webcast, diversity experts will share strategies for bringing greater inclusion to meetings. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Melissa Cherry, Chief Operating Officer, Destinations International
  • Derrick Johnson, Chief Diversity Officer and Director of Event Strategy, Talley Management Group
  • Amanda Ma, Founder and CEO, Innovate Marketing Group
  • LaToya Williams, Manager, Global Accounts, HelmsBriscoe
  • Elise Schoening (moderator), associate editor, Northstar Meetings Group

Wed 4/21 at 3 p.m. – The Conference Roadmap to Recovery

Various new factors are influencing association members’ conference participation in 2021. Based on research for 26 associations and informed by 8,525 survey responses, the webinar will address the impact of COVID vaccinations; meeting venue sanitation/safety procedures; employer reimbursements for conference expenses; and different meeting formats — in-person, virtual, hybrid, hub-and-spokes. All registrants receive a free copy of The Conference Roadmap to Recovery research report. 1 CAE credit. More info/register.

Hosts/presenters:

  • Chris Gloede from Ricochet
  • Paul Miller from HPN Global
  • Bruce Rosenthal from Bruce Rosenthal Associates

Wed 4/21 at 3 p.m. – Let’s Talk Research Chats! Big Ideas, No Budget

Join a virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitators:

  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Lowell M. Aplebaum, CPF, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova

Wed 4/21 at 3 p.m. – Nonprofit Cybersecurity Playbook

Learn the Community IT approach to cybersecurity and how to implement the changes you need to protect your organization. Get advice on security improvements that provide protection against the most common attacks. Learn about staff training, cyber insurance, and why you need written IT documentation and governance policies. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, CTO, Community IT


Thu 4/22 from 9 a.m. to 12 p.m. and from 2 to 5 p.m. – United States of Associations: A Tour with Jay S. Daughtry

Jay is having 5-minute Zoom chats with association professionals from each state and D.C. [including yours truly]. These are conversations, not presentations. Topics may include trends with associations, lessons learned from the past year, challenges associations face, new initiatives for associations, etc. You can listen in and engage with other association execs throughout the day. If you wish to represent a given state (based on where you work or live), please contact JayMore info, schedule & link.

Host: Jay S. Daughtry, Chief Communications Officer/Owner, CQbd


Thu 4/22 at 11 a.m. – Digital Advocacy Best Practices: Lessons from a Year of Digital Advocacy

Will fly-ins and live events return to being in-person, highly budgeted productions? Will membership and team members return to the office, or will a hybrid or fully remote model make more sense long-term? Will advocacy campaigns be as effective now that people are leaving their homes for the first time in over a year and perhaps not as glued to their devices? Hear about the lessons we’ve learned from a year of exclusive digital advocacy and how to adjust your strategy for a potential blended model going forward. More info/register.

Host: FiscalNote

Presenters:

  • Meghan Cruz, Grassroots Director, National Retail Federation
  • Joshua Habursky, Head of Government Affairs, Premium Cigar Association
  • Sherry Whitworth, Managing Director of Advocacy and Public Affairs, FiscalNote

Thu 4/22 at 12 p.m. – Minimizing Your Association’s Cybersecurity Risks in 2021 (Association Xchange)

Get an overview of the 2021 cybersecurity landscape including what threats are trending and how your association can minimize its risk. Learn the importance of setting up monitoring programs, why your association needs an Incident Response Plan, and how employee training can reduce phishing and other attacks. Find out what an association’s cyber insurer will likely require in 2021. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

  • James Marquis, Chief Innovation Officer, 501Works, LLC
  • Derek Symer, CPCU, Partner, Director AHT Nonprofits, AHT Insurance

Thu 4/22 at 2 p.m. – Winning with Data-Driven Smartech Goals

Learn about the anatomy of the association marketing funnel and how to build smartech metrics to ensure you are acquiring net new contacts and moving these leads through an effective marketing and sales process. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. More info/register.

Host: ASAE

Presenters: Aimee Pagano and Maneesha Manges, HighRoad Solution


Thu 4/22 at 2 p.m. – Member Data 101

So you want to become a data-driven organization—but where do you start? If you don’t currently have any formal processes in place, what are the need-to-know basics? Learn what a data-driven organization looks like, how to make data a part of your team culture, and what programmatic changes you need to make. More info/register.

Host: Higher Logic

Presenters:

  • Joshua Slyman, Consultant, Strategic Services, Higher Logic
  • Jeff Horne, CEO and Co-Founder, Wicket
  • Beth Arritt, Product Marketing Manager, Higher Logic
  • Vasan Selliah, Member Insight and Engagement Manager, CSAE
  • Nicole Covello, Data Analyst, Wicket

Thu 4/22 at 2 p.m. – Harness the Power of Negotiation to Master Your Post-Covid Events Career

Learn how to overcome a fear of negotiation, be “people smart,” and get what you want by negotiating from a position of power even if you has suffered a career setback. More info/register.

Host: Smart Meetings

Presenter: Alison Fragale, Ph.D., associate professor of organizational behavior and a Mary Farley Ames Lee Distinguished Scholar at University of North Carolina


Thu 4/22 at 4 p.m. – Sponsorship Revenue and Results

Savvy association professionals recognize that standard sponsorship strategies may no longer be viable, yet the question is how to jump-start your sponsorship revenue. Hear about changes you can make that will open new doors, uncork new opportunities, and land additional income. Discuss and share ‘code red’ strategies you can use immediately. Learn new paths forward to increase your revenue and results. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Lewis Flax, Flax Associates


Fri 4/23 at 12 p.m. – Defeating Unconscious Bias via Neuroscience for Meeting Professionals

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. Learn how to identify situations where unconscious bias is likely to lead you and others on your meeting planning team astray in evaluating others, adapt emotional and social intelligence-informed strategies on addressing unconscious bias into your own meeting planner toolkit, and empower others in your team and organization to defeat unconscious bias through emotional and social intelligence skills to help you achieve your event goals. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts


Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE

Presenters:

  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Fri 4/23 at 3:45 p.m. – The CAE Journey: Personal Development, Professional Pride

What is the CAE? How do you earn it? Why should you earn it? How do you maintain it? Is it a certificate program or a certification? What are Domains of Practice? This presentation will also dive deeper into the role and responsibilities of being a CAE from the Code of Ethics and Conduct to acting as an Ambassador for the nonprofit community. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Cecilia Sepp, CAE, CNAP, Principal, Rogue Tulips Nonprofit Consulting & Association Management Services


Mon 4/27 at 12:30 p.m. – DEI Practitioners Social Hour: How to Build Inclusive Mentoring Programs to Support Underrepresented Leaders

Mentoring can be an effective method for supporting the inclusion and advancement of underrepresented people in a profession or organization. The mentor/mentee dynamic can also subtly reinforce societal paradigms regarding who belongs, who is an expert, and who deserves to be heard. Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. More info/register.

Host: McKinley Advisors


Tue 4/28 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Wed 4/28 from 9 a.m. to 4 p.m. – Virtual Meeting Platform Demo Days

Join us for the just-in-time virtual meeting platform demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. More info/register.

Host: ASAE


Wed 4/28 at 12 p.m. – Let’s Talk Research Chats! Building Trust with (and in) Evidence

In these virtual informal gatherings, discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitator: Heidi Weber, CAE, Executive Director, Alpha Omega International Dental Society


Wed 4/28 at 1 p.m. – Site Selection in the Post-Shutdown World

Learn how to develop an RFP strategy for destination and site selection to avoid costly surprises. Find out how to improve RFP checklists so proposals address key issues, increase awareness of news to follow and questions to ask, people to see and timing for in-person or virtual site inspections, and enhance the ability to delve deeper in assessing the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC


Wed 4/28 at 2 p.m. – Closing The Communications Gap In A Distanced Workplace

Learn about tools and processes that improve productivity, decrease employees’ frustration, improve morale, and keep your culture alive in the remote work world. Get tips on how to coach teams to use daily connectedness. Gain a deeper understanding of communications tools and how to communicate asynchronously. Identify best practices for managers to facilitate stronger communication techniques and practices in a virtual environment. Learn how to reduce staff’s frustration and time wasted stemming from miscommunication from leadership and within their work teams. 1 CAE credit. More info/register.

Host: Achurch Consulting


Thu 4/29 at 1 p.m. – The Promise of the Learning Experience Platform: What an LXP Is, Why You May Need One, and How to Choose

While many learning businesses have yet to explore Learning experience platforms (LXPs), much less implement them, they are an established fact of the learning platform landscape and their impact is likely to be significant in coming years. In this one-hour session we’ll take a closer look at what an LXP is, why a learning business might need one, and how to go about selecting the right LXP for your learning business. More info/register.

Host: Tagoras/Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Stacey Boyle, vice president of solution consulting at EdCast

Thu 4/29 at 1 p.m. – Onboarding to Activation: Hook New Members Early, Reel Them in for a Lifetime

In this panel discussion-style webinar, a group of membership professionals from both trade organizations and professional societies, will discuss what has worked, what hasn’t worked, tactics to finding the hook to get new members engaged, how the onboarding to activation cycle has changed since COVID-19 and what the cycle might look like post-pandemic. More info/register.

Host: ASAE Membership Professionals Community

Presenters:

  • Lia Zegeye, M.S. (moderator), Senior Director of Membership, American Bus Association
  • John D. Lingerfelt, Senior Manager, Membership, American Association for the Study of Liver Diseases
  • Steven B. Shivak, Director of Membership, National Asphalt Pavement Association

Thu 4/29 at 2 p.m. – Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021

Aligning the reality of packed days with shifting definitions of work/life balance and, for many, reduced resources and opportunities for traditional professional development, our learning in 2020 stemmed from hands-on experience. In this session, we will take a future-focused viewpoint. What learning approaches are most meaningful today? How do find and fund them? Align them with our new skill needs? And, of course, demonstrate our knowledge and expertise to future search committees and/or employers? Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jim Zaniello, FASAE, president and founder of Vetted Solutions
  • Shira (Harrington) Lotzar, founder, Purposeful Hire
  • Lowell Aplebaum, FASAE, CAE, IAF Certified™ Professional Facilitator, CEO, Vista Cova, LLC

Fri 4/30 at 2 p.m. – From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Joakim Honkasalo via Unsplash

The weekly list of free educational events and resources for the association community…

country road – inspiration for a weekly list of free educational events and resources for the association community

Ideation session. Who doesn’t love sitting around and talking about a situation, coming up with ideas, and riffing off each other’s contributions—then marveling at how smart and creative we are? I got a chance to indulge in this type of group dynamic a few weeks ago during an ideation session hosted by Teri Carden of Non-Dues-A-Palooza and designed by Matchbox Virtual Media. WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session.

Heavy workload. Every association professional has one thing in common: more work than time to do it. During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload.

Website insight. Ray Van Hilst at Yoko Consulting shares some interesting observations about website trends over the past year—patterns you might not expect but make sense upon reflection. In #3, he talks about the positive impact you can make on search traffic if you do a few simple things with on-page SEO. #4 is one of those “what? oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!).

Event safety. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The first session addressed six event safety factors to consider from the public health and event planning perspectives. I bet you’ll find something here you hadn’t thought of yet.

Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. If that’s the problem, Krystle Kopacz at Revmade shares advice for getting content published more quickly when you’re slowed down by an internal system or bureaucracy.

Quick hits

  • 5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. (ASAE)
  • How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. ( Michael Tatonetti, CAE)
  • A virtual presentation checklist for you and/or your speakers. (Tamsen Webster)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • I don’t have much to share this week because we went to the beach for a few days, so I indulged in seafood elsewhere. Before we left, I made one of my favorites, a one-pan meal inspired by Portuguese cookery. The main ingredients are almaco jack (hefty fish fillets you don’t see often unless you have a seafood share like me), kale, chouriço, white beans, and tomatoes. I’ll share the recipe this weekend on Gusto.
  • The only other meal I made was Mummy Lorraine striped mullet—a regular in my fish repertoire because it doesn’t take much effort. Top fish fillets with a mix of crushed Ritz crackers, lemon zest, garlic salt, and melted butter, then bake.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/9 at 10 a.m.* – Overcoming Leadership Challenges in the Boardroom (NYSAE Engagement Lounge)

Does your Board spend disproportionate amount of time engaged in daily operations? Is your lawyer taking direction from your chairman or members of the executive committee? Are there tenured board members who steer work towards legacy matters? These are just some of the topics we’ll tackle in this Engagement Lounge. Be ready to share your experiences as well as your winning solutions on how you solved conflict within your board of directors. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Phil Kafarakis, Senior Advisor to Boards, Chief Executives & Governments

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/9 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/9 at 2 p.m. – It’s Time to Do Something with Your Data: The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. Hear stories from associations that have been transformed by an evidence-based approach to their work, how to identify valuable data, ideas for engaging staff and the board, examples of game-changing investments that helped organizations get past barriers, and how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions. More info/register.

Host: ASAE

Presenters:

  • Susan Chung, Ph.D., Vice President, Research and Knowledge, American Society of Interior Designers
  • Bob London, CAE, Executive Director, Alpha Phi Omega
  • Katherine Matthews, CAE, Manager, Data & Analytics, National Council of Architectural Registration Boards
  • Tom Southard, CAE, COO, Conference of Major Superiors of Men
  • Mike Steckel, Director of UX, Mighty Citizen

Fri 4/9 at 3:45 p.m. – Business and Professional Etiquette

Many people assume ‘etiquette’ is about knowing which fork and napkin to use at a formal dinner and how quickly you should send a thank you note after an interview. However, the way you behave says a lot about your professionalism. By being conscious of business etiquette, you can help set yourself apart professionally. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Mon 4/12 at 1 p.m. – Meditation for Professionals  (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/13 at 1 p.m. – Increasing Connectivity & Networking in Virtual Spaces Using Avatars

A challenge of virtual meetings is replicating the hallway moments and small-group interactions that often naturally spring from in-person events. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 4/13 at 3 p.m. – Sponsorship Offerings in a Hybrid World

How will you adjust to a hybrid event – whatever that may look like – and what will you offer your sponsors? Join us if you are seeking solutions to increase your sponsorship income. More info/register.

Hosts/presenters:

  • Scott Oser of Oser & Associates
  • Lewis Flax of Flax Associates

Tue 4/13 at 4 p.m. – Improve Your Member Experience with Smart Data Management

Looking for solutions to your data woes? Looking to take your database to the next level, create greater connectively between your data, create insightful reports and improve the user experience for your members? Learn how you can optimize your data management for even greater success and member satisfaction. More info/register.

Host: Grype

Presenter: Wes Trochlil, founder, Effective Database Management


Wed 4/14 from 10 a.m. to 3 p.m. – Spring VirCon: Data Is Your DeLorean

You know that data is—and will continue to be—the central source of power when it comes to organizational growth. The question then becomes—is your data actionable? Learn how to step out of data housing and into data activation. Simply put—data without purpose will get you nowhere. Pave your data-driven road in 2021, and beyond. If you’re not one step ahead, you’ll be back in time. 2.5 CAE credits. More info/register.

Host: HighRoad Solution


Wed 4/14 at 11 a.m. – The State of Regulations

Hear a discussion on the current regulatory environment and what to expect from OIRA, with specific examples of the regulatory environment and how it is and isn’t shifting from the Trump Administration. More info/register.

Host: Fiscalnote

Presenters:

  • Keith White, Director of Legal and Regulatory Affairs, CQ Legal
  • Anne MacMillan, Principal, Invariant GR
  • Graham Owens, Director of Regulatory, Tax, and Domestic Economic Policy, National Association of Manufacturers

Wed 4/14 at 12 p.m. – A Roadmap for Shifting from Scarcity to Abundance

Learn how to start moving from never having enough to seeing the abundance that is out there waiting for you. Because once you embrace abundant social change, you will move from being constantly exhausted and hitting your head against the wall to witnessing a sea change — a growing number of people engaging in, investing in, advocating for, and helping create the change you seek. More info/register.

Host: Social Velocity


Wed 4/14 at 1 p.m. – Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

Hybrid events combine the best of both in-person and virtual experiences, allowing for maximum flexibility, accommodation and accessibility amongst your attendees. We’ll break down the basic elements of a hybrid event and give you practical tips that will help you design a successful hybrid event. More info/register.

Host: Meetings Today

Presenter: Alyssa Peltier, Cvent


Wed 4/14 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/14 at 2 p.m. – Where Community Fits in Your Overall Digital Engagement Strategy

Explore the ideas of identifying perspective and setting goals for your digital strategy. From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? More info/register.

Hosts/Presenters:

  • Benjamin Muscolino, CEO of Breezio
  • Teri Carden, CEO and founder, ReviewMyAMS

Wed 4/14 at 2 p.m. – Hotel Contract Solutions for In-Person Events in the New Normal

Hotel contract language may need updates to address the issues of meetings and events as in-person meetings resume later this year and into 2022. The same old language might not do the trick. Join a discussion of negotiation strategies and new language for contract cancellation agreements; changing liability concerns around vaccine policies, onsite precautions, and waivers; and more hot-button issues. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Barbara Dunn, partner at Barnes & Thornburg


Wed 4/14 at 2 p.m. – Be a Change Champion: A Deep Dive into the 7 Change Actions

Learn about the 7 Core human needs that emerged in the wake of the 2020 global pandemic and how the 7 Change Actions learning experience, based on these core human needs, was researched and developed. Find out how the course will help participants to become more resilient and innovative, arming them with skills to develop value-based solutions, and enabling them to be future-proof #ChangeChampions. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Amy Blackman, CEO of Fruition Co.


Wed 4/14 at 2 p.m. – Event Science: The Adventure Continues

Join the quest to follow legendary meeting professional James Caspian as he travels the world inventing the future of events based on science. Described as the first adventure TV show for planners, it is a fun journey that uncovers emerging strategies for producing powerful events. More info/register.

Host: Smart Meetings

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Carl Winston, Director of the Payne School of Hospitality at San Diego State

Wed 4/14 at 3 p.m. – Discuss a Solution for your Situation (Virtual Situation Room)

Need to solve a cloud issue? Have a contract question? Struggling with your data strategy? Seeking help solving issues in your remote work environment? Have cyber security questions or need feedback on an idea you want to iterate? Head to the Virtual Situation Room. You’ll have the opportunity to share issues and get advice from your peers. No talking heads, no preaching—just great, actionable advice. More info/register.

Host: ASAE Technology Council


Wed 4/14 at 4 p.m. – Let’s Talk Research Chats! It’s Time to do Something with Your Data

Join this virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitators:

  • Amanda E. Hortsman, CAE, Staff Attorney, Society of Critical Care Medicine
  • John Losh III, Associate Membership Director, National Association of Counties

Thu 4/15 at 11 a.m. – New Business Models for a Hybrid World

The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% from 2020 to 2027’. With the positive virtual event experience of many and the uncertain timeline for a return to physical events, the hybrid model for events is on everyone’s lips. The panel will share their ideas and experiences around different types of hybrid event models, from community and subscription to increased global reach, wider networking, micro-events, and premiumization of the in-person experience. More info/register.

Host: Virtual Events Institute

Presenters:

  • Carina Bauer, CEO, IMEX Group
  • Luke Bilton, Chief Growth Officer, ExpoPlatform
  • Martyn Clarkson, VP of Strategy, George P. Johnson Experience Marketing
  • Dahlia El Gazzar, Tech Evangelist, Dahlia+ Agency
  • Jessie States, Director, MPI Academy, Meeting Professionals International
  • Greg Topalian. CEO, Clarion UX and Leftfield Media

Thu 4/15 at 11 a.m. – Meta-Trends: Using Data to Nail the New Normal for Your Association and Your Members

Learn about tactical strategies to improve your net worth (and for your members and constituents) and the motivation to do so today, how to protect the health of your association in the next economy and the prospects for the industry you serve and your members in the next 15 years. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy


Thu 4/15 at 1 p.m. – Must-Have Strategies for Membership Growth

The crises of the past year challenged associations, but some are turning those challenges into opportunities. From renewed focus to the launch of ‘must-have’ member benefits and team-building strategies, learn how five associations are managing change and keeping their members engaged. More info/register.

Host: Sarah Sladek & Company

Presenters:

  • Rhette Baugman, Chief Revenue Officer, National Speakers Association
  • Deborah Snyder, National Vice President of Membership, National Association of Women Business Owners
  • Mike Moss, President, Society of College and University Planning
  • Katie McBreen, Vice President of Communications and Strategy, Consumer Brands Association
  • Kevin Mayeux, CEO, National Association of Insurance and Financial Advisors

Thu 4/15 at 1 p.m. – Facilit8me: Community of Practice

Join us for our open community of practice dialogue in a new, 30-minute express format. We ask participants to bring with them any facilitation challenges (past, present or future) they’d like to discuss as a group for supportive feedback, debrief and evaluation. No challenge is too big or small. We leverage the collective wisdom and experience of the group to brainstorm possible solutions, advice and recommendations in a safe and growth-minded environment. More info/register.

Host: Event Garde


Thu 4/15 at 2 p.m. – The Secrets to a Successful Mentoring Program

Find out how the American Society of Civil Engineers is rethinking the mentoring experience, using community resources, and automating their program. Learn how mentoring can improve member value, ways to increase student/younger member retention, and tips for establishing touchpoints, expectations, and resources. 1 CAE credit. More info/register.

Host: Higher Logic

Presenter: Tirza Austin, Online Community Manager at the American Society of Civil Engineers


Thu 4/15 at 2 p.m. – Event Talk Live: Creating Engaging Virtual Conferences

The Event Talk Live virtual event series brings together the brightest minds in live events for a stimulating and engaging conversation about how the event landscape will adapt in the coming months and years. Hear from Vasil Azarov about how his team successfully held the Growth Innovate Conference. Learn what event experts Kathryn Frankson and Jana Boruta do to ensure their virtual conferences are a success. Connect and network with other event pros through 1:1 matchmaking. More info/register.

Host: Accelevents

Presenters:

  • Vasil Azarov of Growth Blazers
  • Kathryn Frankson from Informa
  • Jana Boruta, author of Digital-First Events

Thu 4/15 at 3 p.m. – Unleash the Untapped Potential of Your Virtual Community

The past year has shown us the value of virtual communities for maintaining connections and providing valuable networking for members. But are you using the data from your online community to develop new products, drive event education sessions and identify influencers to lead content discussions? Learn why every part of your association should care about an online community, ways to tie success in the community to the KPIs your execs and board expect, and how to better understand your members using community data alongside other tech data. More info/register.

Host: Association Analytics

Presenters:

  • Jenny Morse, Engagement Strategist, Higher Logic
  • Greg Pollack, Vice President of Sales, Association Analytics

Fri 4/16 at 12 p.m. – Strategic Negotiating in the Post-Shutdown World

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events


Fri 4/16 at 1 p.m. – How Your Association Can Drive Revenue & Growth with AI-Based Personalization

Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen. More info/register.

Host: Blue Sky eLearn

Presenter: Adam Hostetter, CEO, FUSE


Fri 4/16 at 2 p.m. – Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization. More info/register.

Host: ASAE

Presenters:

  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine

Fri 4/16 at 3:45 p.m. – Disruptions, Deceptions, and Decisions

In this interactive program, Steve provides insights and strategies to elevate decision performance. Attendees learn to recognize and outsmart their own “lizard brain” illusions – the mental shortcuts, cognitive biases, and impulsive negativity that are amplified by disruption, and apply the strategies to their own thinking, judgment and decision making processes. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Steve Haffner, CSP, decision performance expert


Tue 4/20 at 11 a.m. – Let’s Break Swapcard!

Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. Hot off the heels of their Evolve 2.0 event, they released a series of new features they want us to test—and maybe break. Swapcard has quietly released their roundtable feature—small, interactive breakout groups that allow for groups up to 100 to engage with each other. If you haven’t tried it yourself, make sure you join us. More info/register.

Host: Eventprofs Breakshit


Tue 4/20 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 4/20 at 12 p.m. – What is the Value of Government Relations to My Organization?

Join a discussion on the ROI of Government Relations to an organization and how to truly understand if your team is bringing value to your organization and industry. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • Mark Ames, Director, Government Relations, American Industrial Hygiene Association
  • David Lusk (moderator), Founder & CEO, Key Advocacy

Tue 4/20 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 4/20 at 1 p.m. – Building the 2021 Event Playbook

Due to popular demand, we’ve extended our virtual event series and are excited to continue the conversation on Pandemic Compliance and Safety at Live Events. So far, we’ve covered public health, legal and event best practices, and now it’s time to get down and dirty and learn how to effectively execute a safe in-person event. More info/register.

Host: Event Farm


Wed 4/21 at 2 p.m. – Don’t Just Create Learning Content, Sell It!

Whether you’re selling instructional products to individuals or organizations, a solid strategy for finding the right audience and selling your content to these learners is as important as creating the content itself. What should you consider to successfully price, package and promote your instructional content? Learn about strategies and tactics that can make a measurable impact on your training business. More info/register.

Hosts/Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Barry Kelly, CEO, Thought Industries

Wed 4/21 at 3 p.m. – Let’s Talk Research Chats! Big Ideas, No Budget

Join a virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Facilitators:

  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Lowell M. Aplebaum, CPF, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova

Thu 4/22 at 2 p.m. – Winning with Data-Driven Smartech Goals

Learn about the anatomy of the association marketing funnel and how to build smartech metrics to ensure you are acquiring net new contacts and moving these leads through an effective marketing and sales process. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. More info/register.

Host: ASAE

Presenters: Aimee Pagano and Maneesha Manges, HighRoad Solution


Thu 4/22 at 4 p.m. – Sponsorship Revenue and Results

Savvy association professionals recognize that standard sponsorship strategies may no longer be viable, yet the question is how to jump-start your sponsorship revenue. Hear about changes you can make that will open new doors, uncork new opportunities, and land additional income. Discuss and share ‘code red’ strategies you can use immediately. Learn new paths forward to increase your revenue and results. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Lewis Flax, Flax Associates


Fri 4/23 at 2 p.m. – Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work. More info/register.

Host: ASAE

Presenters:

  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

roaring surf - – inspiration for a weekly list of free educational events and resources for the association community

Post-pandemic association workplace. Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey, the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate.

Association member communications. Interested in grading your association communications? By participating in Association Adviser’s annual Association Communications Benchmarking Survey, you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer.

Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery, presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. One interest finding among many: declining conference expense reimbursements from employers. Uh oh.

Hybrid conferences. MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference—and why you should.  

Educational coaches. Adults need guidance counselors too, says WBT Systems. They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs.

Quick hits

  • 16 reasons why people don’t share their knowledge—and what to do about it. (Stan Garfield)
  • Hello, association Type A’s: 10 ways to stop overthinking everything. (Lachlan Brown, HackSpirit)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The “don’t go back for thirds because that’s our Tuesday dinner too” meal of the week was an oyster, shrimp and chouriço bake inspired by Emeril Lagasse. Think Portugal meets Louisiana. I adapted it this time by using Portuguese chouriço instead of andouille, steaming the oysters for ease of opening, and adding shrimp (and shrimp broth instead of water) and chard. On the side, a pesto veggie sauté made with carrots and the last of the broccoli stems and florets from our garden—Jim already cooked the leaves.
  • Whenever I get catfish in my seafood share, for just a second I start thinking about how I might prepare it but then I remember this Thai-style catfish recipe and any hope of making something new is dashed. It’s a quick dish to put together. Don’t skip the dipping sauce, it’s so good.
  • I usually rely on leftovers for lunch but ran out earlier this week, so I pulled out a can of sardines (this Spanish brand is excellent) and made a tasty sardine pasta. I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. I know I’ll make it again and again.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 4/2 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 4/2 at 3:45 p.m. – Five Fun and Easy Ways to Improve Online Networking

A lot of online organizations and events promise online networking — but then don’t deliver. In this all experiential, hands-on session, we’ll actually explain and demonstrate a few natural, practical techniques to connect people online. You’ll actually get to meet 4-8 of your colleagues while learning easy and effective tips to improve your own events. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Lee Gimpel, Founder, Better Meetings


Mon 4/5 at 1 p.m. – Nonprofit Organization Real Estate Post-Pandemic (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sandy Weiss

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/6 at 11 a.m. – 30 Ideas in 30 Minutes to Up Your Hybrid Event Game

The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. You’ll leave with a tactical list of best practices that you’ll want to implement right away. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Scott Davis, Account Executive, Mediasite Events
  • Sarah Roller Growth, Account Executive, Mediasite Events

Tue 4/6 at 12 p.m. – Quick Wins (Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 4/6 at 12 p.m. – The Science of Increased Community Participation

When members feel a sense of commitment to their online communities, they are significantly more likely to make high-quality, frequent contributions. Based on the most recent social science research of online communities, this webinar will share major theories, findings, and practical applications for securing member commitment – without manipulation or extraction. More info/register.

Host: Vanilla

Presenter: Carrie Melissa Jones, founder of CMJ Consulting


Tue 4/6 at 1 p.m. – Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not

COVID has cut into associations’ non-dues revenue streams in a major way. Join us to discuss increasing your revenue through partnerships, sponsorships, and programs that really work. Hear what works, where to focus your resources, marketing, management, and tracking. Learn from two pros how to build successful, revenue-producing programs that can fund the good works of your association. More info/register.

Host: Altai Systems

Presenters:

  • Bruce Rosenthal, founder, Bruce Rosenthal Associates
  • James Bergmann, Director Of Business Development at Altai Systems

Tue 4/6 at 2 p.m. – The Digital Divide and Lasting Effects of Internet Inequality (Association Chat)

What has COVID-19 taught us about the Digital Divide? Technology access, adoption, education, and health have become the center of focus for many of us. Digital equity and inclusion must be part of the overall conversation about DEI. Associations can be a part of the answer. Hear about the dangers of internet inequality and the steps that EYEJ, an organization focused on empowering youth and exploring justice, are making to ensure that change happens in Cleveland…and everywhere. More info/reminder.

Host: KiKi L’Italien, senior consultant, Tecker International

Guests: Mai Moore and Tréyah Gray


Wed 4/7 at 11 a.m. – 10 Steps to Make Your Virtual Event Worth Watching

This session will unpack the new ways we’re all learning to create connection, and the new opportunities for engagement within every event- virtual, IRL, and hybrid alike. From new technology solutions to opportunities for real human moments we’ll discuss how to create true points of connection, raving fans, and ecstatic members. 1 CAE credit. More info/register.

Host: Sidecar

Presenter: J. Damany Daniel, Chief Imaginator, The Event Nerd


Wed 4/7 at 11 a.m. – 7 Reasons Your Business Needs Data Recovery and Backup

Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the roll of digital assets (i.e., domains, domain name system (DNS), and digital certificates)—in enabling the day-to-day successful operation of their business. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Greg Smith, Senior Information Technology Consultant


Wed 4/7 at 12 p.m. – COVID19 and Gender: The Disproportionate Impact on Women

Learn more about how COVID has disproportionately affected women. Data will be presented on its impact, with a focus on women in associations, particularly the impact on women in C-Suite and leadership positions and the long-term effects on associations as women continue to exit the workforce. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters:

  • Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL
  • Alexis Redmond, JD, MA, CAE, Director, Career Management Resources, American Speech-Language-Hearing Association
  • Amanda Bow, Director of Marketing & Communications, Association of School Business Officials International
  • Gayathri Kher, Co-Founder & President, fusionSpan
  • Tori Miller Liu, Director of Information Systems, American Speech-Language-Hearing Association

Wed 4/7 at 1 p.m. – Let’s Talk Research: A Culture & Data Town-Hall

Join an open discussion on the challenges and barriers association professionals experience with establishing/maintaining a data-driven culture in their organization. We will also use this time to share and address questions from association professionals on leveraging data in their organizations decision-making, helpful resources, and lessons learned. More info/register.

Host: ASAE

Facilitators:

  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE

Wed 4/7 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 4/7 at 2 p.m. – How to Deliver Collaboration and Connection at Conferences

If we’re being honest, most meetings and conferences we hold aren’t actually meetings. They’re often nothing more than passive watch parties. Even when we were in-person, there was a surprising lack of dialog and conversation at conferences. Join an interactive session exploring how to bring back the “meet” in meetings and “confer” in conferences. Be prepared to join mini breakouts throughout the session to brainstorm and collaborate with your peers on how to design more engaging meetings. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Lee Gimpel, Founder, Better Meetings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Wed 4/7 at 2 p.m. – Creative Sponsorship Ideas for Digital and Hybrid Events

While we’re anxious for in-person events to resume, all-virtual or hybrid gatherings will still dominate meeting calendars for 2021. Are you selling sponsorships for these events? Join us for a host of ideas that will keep sponsors top of mind and bring in revenue for your organization, whether the gathering is purely online or has a mix of digital and in-person participants. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Bill Zimmer, Vice President of Strategy, 360 Live Media
  • Sylvia Allen, Founder, Allen Consulting
  • Sarah J.F. Braley (moderator), managing editor, Northstar Meetings Group

Thu 4/8 from 7 a.m. to 7 p.m. – Global Meetings Industry Day: Virtual

Given the global challenges that our industry has been facing, this is an opportunity to connect virtually to gain valuable education and resources to help our industry move forward stronger than ever before. The Meetings Mean Business Coalition announced the 2021 GMID theme, “Meet Safe,” which will guide the content of the broadcast. 12 CMP credits. More info/register.

Host: MPI


Thu 4/8 at 10 a.m. – 100 Highlights: The Stories. The Future. Is Now.

Discuss the current progress and shortcomings of the events industry pertaining to Diversity, Inclusion, and Equity. As restrictions ease and events are given a cautionary green-light, it is important for the event industry to remember the future is now and our stories, expertise, and presence still matter. This immersive panel event will let you see, hear and learn the value of Black professionals in the Events Industry. More info/register.

Host: Black in Events Network

Presenters:

  • Dwayne Rutherford
  • Grace Arhin
  • Ricardo Hicks
  • Brittani Menina

Thu 4/8 at 11 a.m. – Advocacy: 5 Effective Strategies for Managing Fast-Moving Issues

Using COVID lockdown rules as an example, we provide suggestions for how to track and advocate on legislation and regulations that can come up in any town or state at a moment’s notice. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erik Rosedahl, Phone2Action


Thu 4/8 at 12 p.m. – Work Is Not a Place – Executive Management Dialogue

Remote work is not only a necessary outgrowth of the current crisis, it is, for some, proving to be a more productive environment than in-office work. As we look to the future, many factors must be considered as associations contemplate what their workforce will look like, including hybrid work environments, time-zone differences, legalities of a multi-state workforce, and recruitment strategies. Join this conversation to hear insights on the trend toward a geographically dispersed workforce. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Sara Curtis, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Tiffany Releford, co-chair of the firm’s Community Associations practice group
  • Chantal Sturk-Nadeau
  • Laura Viehmyer, Principal Consultant, PRM Consulting, Inc.

Thu 4/8 at 1 p.m. – 100 Highlights: The Stories. The Future. Is Now.

Discuss the current progress and shortcomings of the events industry pertaining to Diversity, Inclusion, and Equity. As restrictions ease and events are given a cautionary green-light, it is important for the event industry to remember the future is now and our stories, expertise, and presence still matter. This immersive panel event will let you see, hear and learn the value of Black professionals in the Events Industry. More info/register.

Host: Black in Events Network

Presenters:

  • Tru Powell
  • Andrew Roby
  • Sonia Alcazar Collier
  • Denise Mapp
  • Kunmi Ariyo

Thu 4/8 at 1 p.m. – The Road Ahead Q2 Forum: Informed Optimism and Continued Flux

To mark Global Meetings Industry Day 2021, the Event Leadership Institute is gathering event professionals to share their insights and predictions on topics from the future of trade shows and user conferences to permanent changes in how business approach their event strategies. Their experiences will help point the way to new ideas in the industry and what challenges have yet to be tackled. More info/register.

Host: Event Leadership Institute

Presenters:

  • Kathryn Frankson, Director of Marketing | Informa
  • Tavar James, Director, Head of Experiential Marketing  | Equitable
  • Brian Morrissey, Founder | The Rebooting
  • Howard Givner, Founder | Event Leadership Institute

Fri 4/9 at 10 a.m. – Overcoming Leadership Challenges in the Boardroom (NYSAE Engagement Lounge)

Does your Board spend disproportionate amount of time engaged in daily operations? Is your lawyer taking direction from your chairman or members of the executive committee? Are there tenured board members who steer work towards legacy matters? These are just some of the topics we’ll tackle in this Engagement Lounge. Be ready to share your experiences as well as your winning solutions on how you solved conflict within your board of directors. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Phil Kafarakis, Senior Advisor to Boards, Chief Executives & Governments


Fri 4/9 at 2 p.m. – It’s Time to Do Something with Your Data: The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. Hear stories from associations that have been transformed by an evidence-based approach to their work, how to identify valuable data, ideas for engaging staff and the board, examples of game-changing investments that helped organizations get past barriers, and how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions. More info/register.

Host: ASAE

Presenters:

  • Susan Chung, Ph.D., Vice President, Research and Knowledge, American Society of Interior Designers
  • Bob London, CAE, Executive Director, Alpha Phi Omega
  • Katherine Matthews, CAE, Manager, Data & Analytics, National Council of Architectural Registration Boards
  • Tom Southard, CAE, COO, Conference of Major Superiors of Men
  • Mike Steckel, Director of UX, Mighty Citizen

Fri 4/9 at 3:45 p.m. – Business and Professional Etiquette

Many people assume ‘etiquette’ is about knowing which fork and napkin to use at a formal dinner and how quickly you should send a thank you note after an interview. However, the way you behave says a lot about your professionalism. By being conscious of business etiquette, you can help set yourself apart professionally. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Tue 4/13 at 1 p.m. – Increasing Connectivity & Networking in Virtual Spaces Using Avatars

A challenge of virtual meetings is replicating the hallway moments and small-group interactions that often naturally spring from in-person events. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 4/13 at 4 p.m. – Improve Your Member Experience with Smart Data Management

Looking for solutions to your data woes? Looking to take your database to the next level, create greater connectively between your data, create insightful reports and improve the user experience for your members? Learn how you can optimize your data management for even greater success and member satisfaction. More info/register.

Host: Grype

Presenter: Wes Trochlil, founder, Effective Database Management


Wed 4/14 at 2 p.m. – Where Community Fits in Your Overall Digital Engagement Strategy

Explore the ideas of identifying perspective and setting goals for your digital strategy. From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? More info/register.

Hosts/Presenters:

  • Benjamin Muscolino, CEO of Breezio
  • Teri Carden, CEO and founder, ReviewMyAMS

Wed 4/14 at 3 p.m. – Discuss a Solution for Your Situation (Virtual Situation Room)

Need to solve a cloud issue? Have a contract question? Struggling with your data strategy? Seeking help solving issues in your remote work environment? Have cyber security questions or need feedback on an idea you want to iterate? Head to the Virtual Situation Room. You’ll have the opportunity to share issues and get advice from your peers. No talking heads, no preaching—just great, actionable advice. More info/register.

Host: ASAE Technology Council


Wed 4/14 at 4 p.m. – Let’s Talk Research Chats! It’s Time to do Something with Your Data

Join this virtual informal gathering to discuss topics related to harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from the previous Friday’s virtual panel discussion. More info/register.

Host: ASAE

Presenters:

  • Amanda E. Hortsman, CAE, Staff Attorney, Society of Critical Care Medicine
  • John Losh III, Associate Membership Director, National Association of Counties

Thu 4/15 at 1 p.m. – Must-Have Strategies for Membership Growth

The crises of the past year challenged associations, but some are turning those challenges into opportunities. From renewed focus to the launch of ‘must-have’ member benefits and team-building strategies, learn how five associations are managing change and keeping their members engaged. More info/register.

Host: Sarah Sladek & Company

Presenters:

  • Rhette Baugman, Chief Revenue Officer, National Speakers Association
  • Deborah Snyder, National Vice President of Membership, National Association of Women Business Owners
  • Mike Moss, President, Society of College and University Planning
  • Katie McBreen, Vice President of Communications and Strategy, Consumer Brands Association
  • Kevin Mayeux, CEO, National Association of Insurance and Financial Advisors

Thu 4/15 at 1 p.m. – Facilit8me: Community of Practice

Join us for our open community of practice dialogue in a new, 30-minute express format. We ask participants to bring with them any facilitation challenges (past, present or future) they’d like to discuss as a group for supportive feedback, debrief and evaluation. No challenge is too big or small. We leverage the collective wisdom and experience of the group to brainstorm possible solutions, advice and recommendations in a safe and growth-minded environment. More info/register.

Host: Event Garde


Fri 4/16 at 2 p.m. – Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization. More info/register.

Host: ASAE

Presenters:

  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Rays of the morning sun coming through the trees – inspiration for a weekly list of free educational events and resources for the association community

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. No surprise there.

However, only 36% of respondents said they align their staff and board in terms of innovation as a priority. That stinks. The world is changing every day; you must innovate to remain relevant. The report identifies the internal barriers or constraints to innovation, describes inflection points in creating a more innovative culture, and includes profiles of weak, moderate, and strong innovation cultures—plus much more.

Intuitive innovation. Braden Kelley believes intuition has an essential role to play in innovation. Wait, what? Shouldn’t associations always be driven by data? Nope, not exclusively. He says intuition is “incredibly important to human-centered design [because it] taps into our shared understanding as humans of how things should operate.” I wholeheartedly agree.

Volunteer SMEs. WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” They suggest strategies for resolving some of the challenges you probably have with your SMEs.

Chapter events. Speaking of contentious volunteer situations, what about chapter leaders who plan to host in-person events in the upcoming weeks or months? Billhighway went to an expert (Aaron Wolowiec, CAE, CMP) to get advice on how CRPs can support chapters with virtual and in-person event decisions and design.

AMS pains. MemberSuite surveyed association professionals on their most frustrating AMS pain points. Ack, I’ve been there. Just reading this gives me the heebie-jeebies. If you’re suffering from one of these issues, the post provides advice for alleviating the pain—or avoiding it in the first place.

Burnout. Olga Khazan at The Atlantic gets right to the point. She says burnout “is technically a work problem. And only your employer can solve it.” Think about it: unreasonable workloads, crappy technology (hello, AMS pains), lack of control and/or recognition, unlevel playing field, and toxic colleagues. Ugh. I feel like a weight is coming down on me just typing that. If you’re dealing with this, please look after yourself, fill your well, and find ways to see the light in your life instead of all that darkness. You deserve to thrive, not just survive.

Quick hits

  • “When smart, committed people disagree about the answer to a question, you’ve found a question worth pursuing and a discussion worth having.” Some good food for thought there. (Seth Godin)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • The highlight of the week: lasagna. Lasagna never lets you down. I’ve been tweaking this recipe over the years: ground beef and Italian sausage, basil pesto ricotta mix, marinara, and mozzarella, provolone, and parmesan cheese. Email me if you’d like the recipe in a Word doc.
  • On the side, roasted broccoli (add slices of garlic about 5 minutes before it’s done) tossed with lemon zest and Parmesan cheese when it comes out of the oven.
  • I don’t have much else to share since lately I’ve been making a three-night meal on Sundays. However, I received a big, beautiful piece of swordfish in my seafood share last week. I simply baked and served it with generous squirts of lemon juice. On the side, leftover roasted butternut squash and green beans tossed in gojuchang and thrown back in the oven to crisp up.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 3/26 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 3/26 at 1 p.m. – Recent Live Event Success Roundtable

Hear how the panel pulled off GSAE’s recent safe and successful annual meeting in Savannah while following the ever-changing safety protocols and government restrictions in this Covid era. The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. More info/register.

Host: Hopskip

Presenters:

  • Wendy W. Kavanagh, CAE, President of GSAE
  • Michelle Gortemoller, DOSM of Hyatt Regency Savannah
  • Jennifer Thompson, Senior National Sales Manager of Visit Savannah

Fri 3/26 at 1 p.m. – Will Learning Ever Look the Same? Re-Visioning In-Person, eLearning, and Virtual Events in a Post COVID World

With the promise of a vaccine and a “return to normalcy” will come the second great disruption in in-person events, virtual events, and eLearning. Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn


Fri 3/26 at 3:45 p.m. – Getting Noticed at Work

Learn how to present yourself so that you are noticed for the right reasons. We will discuss the importance of a professional presence, an image of self-confidence, credibility building behaviors, and things you can do that will show your worth and enhance the likelihood of success in building your career. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC


Mon 3/29 at 1 p.m. – Sound Natural Reading a Script (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Serena Gay

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/30 from 9 a.m. to 4 p.m. – LMS Demo Day

The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 3/30 at 10 a.m. – Virtual, Hybrid and In-Person Events – How to Manage all Your Event Data

Get an in-depth look at all the important things event organizers need to look at when it comes to getting value from their event data: why data is critical for your 2021 event strategy, top data collection tools and why they matter, 4 key steps in building a successful data management strategy, and how to address your top event data challenges. More info/register.

Host: Eventsforce


Tue 3/30 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 1

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. 1 CAE credit. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Derrick M. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center
  • Eric Mason, Director of Human Resources, Association Headquarters Inc
  • Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.

Tue 3/30 at 12 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

AMS data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Tue 3/30 at 12 p.m. – How to Solve the Challenges of Networking in Virtual and Hybrid Events

Dive into the value of creating deep networking opportunities and how to bring the fidelity of in-person to virtual and hybrid events. Creating a better networking experience is possible and it may be simpler than you think. Learn about the power of deep networking and how to bring it to event participants who are yearning for high-quality networking opportunities. 1 CMP credit. More info/register.

Host: Event MB

Presenter: Lawrence Coburn, CEO and Co-founder, Twine


Tue 3/30 at 1 p.m. – Increasing Connectivity & Networking in Virtual Spaces Using Avatars

A challenge of virtual meetings is replicating the hallway moments and small-group interactions that often naturally spring from in-person events. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meeting


Tue 3/30 at 1 p.m. – Raising the Bar on Virtual Events

Going virtual is still the best option for many events. Hear what worked (and didn’t) in 2020 and what’s different in 2021, tips to keep your audience engaged and entertained, ticketing and registration strategies to maximize sign-ups, and key reminders for virtual speaker and emcees. More info/register.

Host: Socio


Tue 3/30 at 2 p.m. – Event Science: The Adventure Continues

Join the quest to follow legendary meeting professional James Caspian as he travels the world inventing the future of events based on science. Described as the first adventure TV show for planners, it is a fun journey that uncovers emerging strategies for producing powerful events. More info/register.

Host: Smart Meetings

Presenters:

  • Heather Mason, CEO of Caspian Agency
  • Carl Winston, Director of the Payne School of Hospitality at San Diego State

Wed 3/31 at 12 p.m. – DEI: An Association Call to Action

March marks continued call for justice regarding Breonna Taylor and the start of the George Floyd trial. This third segment of Association Xchange’s Diversity, Equity and Inclusion (DEI) series features a conversation about the dynamics of black fatigue, and managing racial trauma while addressing privilege and unconscious bias, plus dismantling the structures of systemic power and privilege. Learn about actions that ensure DEI is infused into your association’s culture and values. 1 CAE credit. More info/register.

Host: Association Xchange (formerly DC Swap)

Presenters:

  • Mariama Boney, LMSW, CAE, president of Achieve More, LLC
  • Donte Shannon, CAE, FASE, CEO of the Association for Equipment Management Professionals and Text to Table Co-Host
  • Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE

Wed 3/31 at 12 p.m. – Panel Discussion: Simple Strategy

Creating successful virtual experiences begins with a long-term strategy. This panel will discuss various parts of a meeting strategy from creation to implementation to evaluation, aligning industry best practices with proven methods of success. More info/register.

Host: Talley Management

Presenters:

  • Derrick Johnson (Moderator), CMP, DES – Chief Diversity Officer and Director of Event Strategy
  • Cheryl Gallagher, CMP – Director of Meetings for the American Headache Society (AHS), a TMG client partner
  • Maripat Traino – Meeting and Exhibit Manager
  • Erin O’Leary – Meeting and Event Coordinator

Wed 3/31 at 1 p.m. – How to Drive Member Engagement with Education

Providing membership with on-demand access to innovative learning experiences can be a differentiator. Turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using. Learn how to build a closer connection between members and associations, while supporting each member’s individual career advancement. More info/register.

Host: Sidecar

Presenter: Dr. Holly Whitaker, Learning Strategy Consultant, Desire2Learn (D2L)


Wed 3/31 at 1 p.m. – Return-to-Office Legal Concerns for Employers in a Post-Pandemic World

The end of the pandemic means the lights are – literally, and finally! – coming back on at the office. More info/register.

Host: Seltzer Law Firm

Presenter: Diane A. Seltzer Torre, Esq.


Wed 3/31 at 1 p.m. – A Hybrid Meetings Primer: The Rise of the Smart Venue

Learn how to create a touchless environment for registration, presentation management, webcasting and all onsite functions, how robust internet access and flexible network infrastructure is no longer an option…it is oxygen, and how the integration of technology platforms will be the next innovation, with all stakeholders working on one platform. More info/register.

Host: Meetings Today

Presenter: Mary Ann Pierce, MAP Digital


Wed 3/31 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/31 at 1:15 p.m. – Why Your Next Hybrid Event Isn’t In A Ballroom

Join us live for an in-depth discussion designed to challenge and deepen your understanding of hybrid events, and think outside-the-box using a unique definition of hybrid events. Hear about different hybrid models and the venues they will require, expected progression of hybrid events, managing expectations and experiences, and relevant, detailed visuals. More info/register.

Host: Endless Events

Presenters:

  • Will Curran, Chief Event Einstein of Endless Events
  • Kyle Kocinski, Implementation Manager at Endless Events

Wed 3/31 at 3 p.m. – The Data Analytics Journey: Why to Get Started, How to Get Started and Where to Go From There

You know you need to be doing more with your data but might not be sure how to get started or what to consider for your association. Learn how analytics can benefit you and ways to address your concerns over data quality, how to move beyond looking solely at traditional transactional data, and how you can predict member outcomes and behavior. More info/register.

Hosts: Protech and Association Analytics

Presenters:

  • Gretchen Steenstra, Strategic Technology Consultant of DelCor
  • Julie Sciullo, CEO of Association Analytics

Wed 3/31 at 4 p.m. – 360 Live Media’s EIX: SXSW Online Debrief

In the first in our monthly EIX series, we’ll unpack SXSW Online–sharing the best things we saw, what we learned, and if they were able to capture the magic of the in-person experience. More info/register.

Host: 360 Live Media


Thu 4/1 a 11:30 a.m. – Analytics for Everyone: How to Become a Data-Driven Organization

To enhance your member experience, improve your overall operations, and anticipate future needs, you need insight into your association. Learn how to create a data culture and become a data-driven organization, identify your most important data assets and develop a data governance strategy, and provide data and analytics to your boards, committees, chapters and members. 1 CAE credit. More info/register.

Host: Community Brands


Thu 4/1 at 12 p.m. – WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World

Discover the strategies MPI implemented to not only market the hybrid WEC Grapevine in-person and digital experience effectively, but how we designed and executed a robust communication approach to ensure that lack of awareness wasn’t a barrier to attendance. Learn what worked and what didn’t and how these hard lessons provide a blueprint for marketing and communication not just in a pandemic world, but in the new world of live events. 1 CMP credit. More info/register.

Host: MPI (fee for MPI non-members)

Presenter: Drew Holmgreen, Vice President, Brand Engagement, MPI


Thu 4/1 at 1 p.m. – Stronger Together: Integrating Teams to Get Your Association’s House in Order

An association’s strength is based on the value it provides its members, and a significant opportunity to add value lies in having a strong Government Affairs program. Learn about the importance of internal, external and key stakeholder collaboration to set your association and Government Affairs program up for success. More info/register.

Host: The Moery Company

Presenters:

  • Trey Richardson, managing partner at Sagac Public Affairs
  • JP Moery, president at The Moery Company
  • Elizabeth Johnson, vice president at The Moery Company

Thu 4/1 at 2 p.m. – How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

With residual safety concerns, reduced travel budgets, and restrictions still in effect, organizations are finding creative ways of satisfying both organizational and attendee needs hybrid events. Learn about the basic elements of a hybrid event and practical tips that will help you design a successful hybrid event. 1 CMP card. More info/register.

Host: MeetingsNet

Presenters:

  • Alyssa Peltier, Senior Manager, Industry Marketing, Cvent
  • Rob Carey, Senior Content Producer, MeetingsNet

Fri 4/2 at 3:45 p.m. – Five Fun and Easy Ways to Improve Online Networking

A lot of online organizations and events promise online networking — but then don’t deliver. In this all experiential, hands-on session, we’ll actually explain and demonstrate a few natural, practical techniques to connect people online. You’ll actually get to meet 4-8 of your colleagues while learning easy and effective tips to improve your own events. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Lee Gimpel, Founder, Better Meetings


Tue 4/6 at 1 p.m. – Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not

COVID has cut into associations’ non-dues revenue streams in a major way. Join us to discuss increasing your revenue through partnerships, sponsorships, and programs that really work. Hear what works, where to focus your resources, marketing, management, and tracking. Learn from two pros how to build successful, revenue-producing programs that can fund the good works of your association. More info/register.

Host: Altai Systems

Presenters:

  • Bruce Rosenthal, founder, Bruce Rosenthal Associates
  • James Bergmann, Director Of Business Development at Altai Systems

Wed 4/7 at 12 p.m. – COVID19 and Gender: The Disproportionate Impact on Women

Learn more about how COVID has disproportionately affected women. Data will be presented on its impact, with a focus on women in associations, particularly the impact on women in C-Suite and leadership positions and the long-term effects on associations as women continue to exit the workforce. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters:

  • Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL
  • Alexis Redmond, JD, MA, CAE, Director, Career Management Resources, American Speech-Language-Hearing Association
  • Amanda Bow, Director of Marketing & Communications, Association of School Business Officials International
  • Gayathri Kher, Co-Founder & President, fusionSpan
  • Tori Miller Liu, Director of Information Systems, American Speech-Language-Hearing Association

Wed 4/7 at 2 p.m. – How to Deliver Collaboration and Connection at Conferences

If we’re being honest, most meetings and conferences we hold aren’t actually meetings. They’re often nothing more than passive watch parties. Even when we were in-person, there was a surprising lack of dialog and conversation at conferences. Join an interactive session exploring how to bring back the “meet” in meetings and “confer” in conferences. Be prepared to join mini breakouts throughout the session to brainstorm and collaborate with your peers on how to design more engaging meetings. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Lee Gimpel, Founder, Better Meetings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Thu 4/8 at 12 p.m. – Work Is Not a Place – Executive Management Dialogue

Remote work is not only a necessary outgrowth of the current crisis, it is, for some, proving to be a more productive environment than in-office work. As we look to the future, many factors must be considered as associations contemplate what their workforce will look like, including hybrid work environments, time-zone differences, legalities of a multi-state workforce, and recruitment strategies. Join this conversation to hear insights on the trend toward a geographically dispersed workforce. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Sara Curtis, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Tiffany Releford, co-chair of the firm’s Community Associations practice group
  • Chantal Sturk-Nadeau
  • Laura Viehmyer, Principal Consultant, PRM Consulting, Inc.

Fri 4/9 at 2 p.m. – It’s Time to Do Something with Your Data: The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. Hear stories from associations that have been transformed by an evidence-based approach to their work, how to identify valuable data, ideas for engaging staff and the board, examples of game-changing investments that helped organizations get past barriers, and how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions. More info/register.

Host: ASAE

Presenters:

  • Susan Chung
  • Robert J. London, CAE, National Executive Director, Alpha Phi Omega
  • Katherine H. Matthews, CAE
  • Thomas M. Southard, CAE
  • Mike Steckel

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Johannes Plenio via Unsplash

The weekly list of free educational events and resources for the association community…

Little white flowers opening up on the spring equinox: inspiration for a weekly list of free educational events and resources for the association management community

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Start at her website, explore more on Association Innovation Today, and follow her on LinkedIn for the latest updates.

CAE books. If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE.

Celebrating a new season. The spring equinox arrives on Saturday. WBT Systems suggests setting aside time to reflect back on a year of pandemic winter, do some spring cleaning, tend to the plants in your care, and fertilize your soil—four activities that will renew your association spirit.

Chapter events. Billhighway talked to Aaron Wolowiec, CAE, CMP, of Event Garde about his outlook for chapter events this year and what chapters should consider before deciding to return to in-person events.

Questions for leadership. Jeff De Cagna, FRSA, FASAE, of Foresight First, shares six questions for association decision-makers. Leaders should discuss these questions to avoid returning to “the emerging temptation of a false normalcy and [making] a hard turn back toward the pre-2020 complacency that exacerbated the pandemic’s detrimental impact.”

Mindfulness. Mindfulness is going mainstream because the science says it works, reports Tanya Basu at The Daily Beast. Mindfulness is not a cure-all. However, having a daily mindfulness habit helps you practice staying in the moment, recapturing your attention when it wanders, and taking time to think before reacting—like giving into the late-night ice cream urge. Bottom line… mindfulness can transform your life.

Self-care. This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as advice. At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries.

Quick hits

  • Two proven tips to increase your newsletter’s open and click rates. (Ann Handley via Jaina Mistry, Litmus)
  • There’s no easy solution for overwhelm, but this might help. (Christine Fonseca, Psychology Today)
  • Job performance isn’t about showing up anymore—and that’s a good thing. (David Vallance, Dropbox)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • One of my favorite flavor combos is lamb and eggplant, so this shepherd’s pie recipe in Bon Appétit caught my eye. I used ground lamb instead of shoulder so it didn’t take nearly as long to make—30 minutes simmering instead of 1-3/4 hours. Add the garlic when the onions are nearly done, not later, as instructed. I used 2% milk and pecorino romano cheese.
  • On the side, what else, sautéed greens. This time the mix included kale, chard, red cabbage, bacon, onion, orange bell pepper, garlic, and dried cranberries.
  • One of our fish nights featured striped bass given the Mummy Lorraine treatment—for those not in the know that’s baked fish fillets topped with a mix of crushed Ritz crackers, lemon zest, garlic salt, and melted butter. On the side, broccoli stems and carrots cooked in a small amount of butter/oil with herbes de Provence.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 3/19 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Time unless otherwise noted.


Fri 3/19 at 12 p.m. – The Science of Meetings & Events Series: Experience Design for Emotional Wellbeing

Attendees’ minds are often filled with clutter, uncertainty and insecurity, which can lead to stress and block the greatness our events are designed to induce and capitalize on. Learn how the psychology of emotional wellness and success can inform the experiences you design for your communities, staff, leaders and industries. Discover how using the principles and science of emotional wellness can change your participants’ perspectives and ultimately drive better return on investment and return on experience for all of your stakeholders. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC


Fri 3/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/19 at 1 p.m. – How to Find Your Hidden Culture Patterns

Get introduced to a culture assessment tool that highlights the next steps for taking your organization’s culture to the next level. Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. More info/register.

Host: Propel

Presenter: Jamie Notter, co-founder, Propel


Fri 3/19 at 3:45 p.m. – Open Networking – Featured Topic: Career Mentors and Influencers

More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Facilitator: Mike Ulmer


Mon 3/22 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 3/22 at 1 p.m. – CyberStory with Sanjay Deo: Artificial Intelligence (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 3/22 at 3 p.m. – The Power of Play in Virtual Meetings

By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles. Learn how to appraise your own energy as a member of an audience playing a game, in order to contrast that energetic state with a passive observer of content; recognize the difference between speaking and facilitating, in order to apply both modes of delivery to an audience; and discover the shift in your own attention when you are invited to contribute, in order to plan interactive exercises that engage your audience. 1 CMP credit. More info/register.

Host: MPI

Presenter: Caelan Huntress, Creative Director, Stellar Platforms


Tue 3/23 at 2 p.m. – Mergers and Alliances in COVID Times

There has never been a better time to assess what the future holds for your association. An alliance with one or more other associations can strengthen your association’s voice on Capitol Hill or provide additional resources for your members. Learn about the distinctions between mergers and alliances and if your association should consider a merger or alliance, how to prepare your board to discuss your association’s future, and key drivers and issues that can arise in merger or alliance negotiations. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Eileen Morgan Johnson, CAE, partner, Whiteford, Taylor & Preston, LLP
  • David Kushner, CAE, president, The Kushner Companies

Tue 3/23 at 3 p.m. – Digital Asset Security: 4-Step “Back to Basics” Approach

Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the role of digital assets (i.e., domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Gianni Maiorano, Digital Brand Specialist, Corporation Service Company (CSC)
  • Elizabeth Sylves, Senior New Business Consultant, Corporation Service Company (CSC)

Wed 3/24 from 10 a.m. to 4 p.m. – Virtual Shake-Up 3.0: Event Strategies 2021 and Beyond

Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy. More info/register.

Host: Brella


Wed 3/24 at 11 a.m. – How to Create a Diverse Capitol Hill and K Street

Learn how to break down the initial barriers that prevent the government relations industry from looking like the rest of the country, what policy and institutional obstacles remain despite the increased focus and attention given to DEI initiatives over the past several years, how to widen the funnel from the beginning with diverse applicants who want to work as staffers and lobbyists, and how to build and train your government relations team to be able to interface with the increasingly diverse slate of legislators and their staff. More info/register.

Host: FiscalNote

Presenters:

  • Chris Lu, Senior Strategy Advisor, FiscalNote, Former Deputy Secretary of Labor for President Obama
  • Madalene Xuan-Trang Mielke, President & CEO, Asian Pacific American Institute for Congressional Studies (APAICS)
  • Eliza Ramirez-Gamboa, Co-Chair, Congressional Hispanic Staff Association Advisory Board, Deputy Chief of Staff and Legislative Director for Congressman Tom Malinowski (NJ-7th District)
  • Carlos Mark Vera, Co-Founder, Pay Our Interns, Forbes 30 Under 30: Law and Policy
  • LaShonda Brenson, Ph.D., Senior Fellow of Diversity & Inclusion, Joint Center for Political and Economic Studies

Wed 3/24 at 11 a.m. – Nonprofit GAAP: Functional Expense Reporting – Make It Meaningful to You and Your Audience

Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Learn how to understand the elements of the statement of functional expense, how to make it meaningful to your audience, the difference between program and supporting services, and variance methods for allocating costs in accordance with GAAP. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Mark Robins, CPA, Partner, Assurance Services, Aronson LLC
  • Eric Hittle, CPA, Manager, Assurance Services, Nonprofit & Association Services Groups, Aronson LLC

Wed 3/24 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 3/24 at 12 p.m. – Chapter Events: Making the In-Person/Hybrid/Virtual Decision

For the past year, CRPs and chapter leaders have focused on virtual. As the vaccine rolls out across the country, the focus is shifting to when chapters can resume in-person meetings (and indeed some already have). But should chapters plan on in-person meetings this year? Can they provide a safe experience? Will members be ready? What about hybrid—the word on everyone’s mind? Is that a viable possibility? Hear expert advice on how to help chapters make the right event decisions. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 3/24 at 12 p.m. – Hybrid Meetings: One Event, Two Experiences

While hybrid conferences are not necessarily new, most meeting planners are learning the best and most effective way to plan and execute these experiences. It can be overwhelming to weigh all of the options and factors needed to make these decisions. Our presentation will focus on three of the key areas to consider when deciding to plan a hybrid meeting. More info/register.

Host: Talley Management

Presenters: Heidi Jetter, CMP, Meeting and Exhibit Manager, and Gina Pozielli, Meeting and Exhibit Coordinator, Talley Management


Wed 3/24 at 1 p.m. – Are You Ready for the Future of Assessment?

Hear about the problem with current psychometrics, “in the flow of work” assessments, telemetry for job-task analyses, automatically generated items, the role of Artificial Intelligence and Machine Learning in assessment, and virtual and mixed reality assessments. More info/register.

Host: Knapp & Associates International

Presenter: Liberty Munson, PhD, Microsoft Worldwide Learning


Wed 3/24 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/24 at 1:30 p.m. – TechsyTalk Virtual Event Showcase

Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. 8-10 tech companies will each have 10 minutes to captivate your attention, then a few minutes for questions and on to the next. Once the showcase is over, you’ll have all the info you need to dive deeper into the platforms that will work best for you. More info/register.

Host: Liz King, CEO of Liz King Events and techsytalk


Wed 3/24 at 2 p.m. – Strategy, Governance, and Operations Excellence in the World of Remote Work

COVID accelerated the already growing practice of allowing employees to operate virtually. An added layer for associations to consider is ensuring your governance has a future-focused mission impact in the wake of these new virtual initiatives. Learn ten tips that will help your leaders and boards plan strategically for the future as well as best practices and approaches to transition from in-person to virtual management and governance smoother and more efficiently. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Lowell Aplebaum, FASAE, CAE, CPF, CEO and Strategy Catalyst, Vista Cova


Wed 3/24 at 2 p.m. – Women Entrepreneurs – Strengthening a Shift in Diversity and Shattering the Glass Ceiling

Hear insights about remaining successful in the face of adversity and how panelists made changes as women leaders to address diversity, equity, and inclusion, fostering a supportive and collaborative space. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Kara Campuzano, Founder & CEO, KC Creative Marketing
  • Lynn Edwards, Founder & CEO, Proper Planning

Wed 3/24 at 2 p.m. – Ask the Attorney: New Legal Issues for Event Planners and Suppliers

Now that virtual and hybrid meetings have taken a new position in event planners’ bag of tricks, these gatherings add to the nuances expected in each new agreement. To help you navigate these challenges, your questions will be answered in this session. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenter: Jonathan T. Howe, president and founding partner of Howe & Hutton Ltd.


Wed 3/24 at 4 p.m. – Mindful Networking with Rebecca Headrick

In this online world, we miss making new connections through referrals from friends or chance meetings at networking receptions. We’ve found it hard to make these serendipitous connections during large, virtual events. That’s why AWTC is introducing virtual “Mindful Networking.” These are quick (45-minute), small group meetings with someone we think you should get to know. No formal presentations, instead a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions

Guest: Rebecca Headrick


Thu 3/25 from 10:30 a.m. to 3:30 p.m. – Virtual Shake-Up 3.0: Event Strategies 2021 and Beyond

Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy. More info/register.

Host: Brella


Thu 3/25 at 11 a.m. – Looking Forward 2021: Key Takeaways for Association Professionals

Hear takeaways from Looking Forward 2021, the first post-pandemic environmental scan for associations with over 600 association professionals contributing. Key findings include new trends, new issues impacting relationships with members, and the distinct impact of COVID-19 on association strategy. 1 CAE credit. More info/register.

Hosts: Association Laboratory Research Alliance and Gravitate Solutions


Thu 3/25 at 11 a.m. – Facilitating Engagement Before, During and After the Event

Hear the panel share case studies, new ideas, and proven tactics for online audience engagement. The Tech Talk is a “how-to” session focusing on the best way to facilitate audience engagement. More info/register.

Host: Virtual Events Institute

Presenters:

  • Matt Coyne, Co-Founder, Twigged
  • Cheri Keith, Director of Strategy & Research, On24
  • Jyrki Paananen, Co-founder & COO, Brella
  • Arianna Rehak, Founder, Matchbox Virtual
  • Joe Schwinger, Founder, MeetingPlay

Thu 3/25 at 11 a.m. – 6 Things That Will Kill Your LMS And 3 Companies That Did It Right

Many organizations fall into unforeseen traps as they procure, implement and roll-out an LMS. And all too often, those roadblocks derail implementation and delay success. Find out how to avoid these fatal missteps by learning the six most lethal LMS implementation threats, typical warning signs, why adaptability matters, how to spot an adaptable LMS, and what three companies did to get it right. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Lars Hyland, Chief Learning Officer, Totara Learning

Thu 3/25 at 12 p.m. – Optimizing Your Diversity, Equity, and Inclusion (DEI) Potential

Learn how to fully optimize your organization’s Diversity, Equity and Inclusion (DEI) programs in ways that impact your employees, customers, and beyond. Hear about the key components of successful DEI initiatives, get answers to your questions and brainstorm solutions for DEI challenges your organization is facing. More info/register.

Host: Meridian Knowledge Solutions

Presenters: Liza Wisner, Senior DEI Curation Specialist, OpenSesame and a panel of Meridian and OpenSesame experts


Thu 3/25 at 12 p.m. – The Little Engine That Could: The Unseen Power of Strategy in Small-Budget Associations

Join us for a monthly networking series of connections, engaging discussions, and collaborating on case studies highlighting common challenges faced by organizations today. More info/register.

Host: Halmyre


Thu 3/25 at 12 p.m. – 7 Steps to Use Data and Learning Science for a Slam Dunk Learning Program

Learn how to analyze and interpret data from your learning programs, course-correct those results with learning design and science principles, and next steps to implement in your learning and training programs today. More info/register.

Host: BenchPrep

Presenters: Nish Ravichandran, Director of Business Strategy & Operations, and Abby Spoerl, Solutions Content Manager, BenchPrep


Thu 3/25 at 1 p.m. – The Vaccine & In-Person Events: Health Experts & Event Pros Share Top Tips

Find out what needs to happen before we can host in-person gatherings; best practices for hosting safe, yet engaging, in-person events; specific safety measures event experts are planning to take for in-person experiences; and what the events industry will look like in a post-COVID and post-vaccine world. More info/register.

Host: Splash

Presenters:

  • Connor Fitzpatrick, Executive Director, CrowdRx
  • Martín Martinez, Founder, A-Player Media
  • Marcus White, Founder, MCW Events
  • Allie DeCastro, Senior Product Designer, Splash
  • Rebecca Miller, Senior Manager, Marketing, Splash

Thu 3/25 at 1 p.m. – Association Health Plans, HRAs, and the ACA: What Is Changing in 2021 for Your Members

Learn how the health insurance industry under the rules and regulations of the Affordable Care Act (ACA) is expected to change and evolve under a new administration. Topics include the future of Association Health Plans, changes to the ACA, new programs like ICHRA/HRA, and the challenges and possibilities in the marketplace in the upcoming year and how this will potentially impact you and your membership. More info/register.

Host: LIG Solutions

Presenters:

  • Katie Keith, JD, MPH, principal at Keith Policy Solutions, LLC
  • Jason Farro, Chief Executive Officer founder of LIG Solutions

Thu 3/25 at 2 p.m. – $ecrets & $trategies on How EO Nashville Created an Accelerator Program

The Entrepreneur’s Organization Nashville Chapter created an accelerator program that is undeniably one of the biggest revenue generators and member engagement opportunities for the organization. Learn how they built it, how they have kept it growing for more than ten years, and what secrets and strategies you can transfer to a new profit center for your association. More info/register.

Host: 100 Reviews

Presenter: Sameera Lowe, Executive Director of EO Nashville


Thu 3/25 at 2 p.m. – 10 Ways to Elevate Your Virtual Event with Video

Hear the secrets for elevating your virtual event with video, including why video production is crucial for an engaging event, ten ways to incorporate video for big impact, assets you need to create a powerful virtual experience, whom you need to hire to make the magic happen—who the players are and how they work together. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Tim Zanker, CEO of O’Keefe Communications
  • Rachel Schwerin, Senior Producer at O’Keefe Communications
  • Wilhelm Hesse, Video Producer at O’Keefe Communications
  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group

Thu 3/25 at 2 p.m. – Back to Basics: Delivering Great In-Person Events

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent


Fri 3/26 at 1 p.m. – Recent Live Event Success Roundtable

Hear how the panel pulled off GSAE’s recent safe and successful annual meeting in Savannah while following the everchanging safety protocols and government restrictions in this Covid era. The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. More info/register.

Host: Hopskip

Presenters:

  • Wendy W. Kavanagh, CAE, President of GSAE
  • Michelle Gortemoller, DOSM of Hyatt Regency Savannah
  • Jennifer Thompson, Senior National Sales Manager of Visit Savannah

Fri 3/26 at 3:45 p.m. – Getting Noticed at Work

Learn how to present yourself so that you are noticed for the right reasons. We will discuss the importance of a professional presence, an image of self-confidence, credibility building behaviors, and things you can do that will show your worth and enhance the likelihood of success in building your career. More info/register (must first join Fridays@4, it’s free).

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC


Tue 3/30 from 9 a.m. to 4 p.m. – LMS Demo Day

The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 3/30 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 1

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. 1 CAE credit. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

  • Derrick M. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
  • Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center
  • Eric Mason, Director of Human Resources, Association Headquarters Inc
  • Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.

Tue 3/30 at 12 p.m. – How to Solve the Challenges of Networking in Virtual and Hybrid Events

Dive into the value of creating deep networking opportunities and how to bring the fidelity of in-person to virtual and hybrid events. Creating a better networking experience is possible and it may be simpler than you think. Learn about the power of deep networking and how to bring it to event participants who are yearning for high-quality networking opportunities. 1 CMP credit. More info/register.

Host: Event MB

Presenter: Lawrence Coburn, CEO and Co-founder, Twine


Tue 3/30 at 1 p.m. – Increasing Connectivity & Networking in Virtual Spaces (using Avatars)

A challenge of virtual meetings is replicating the hallway moments and small-group interactions that often naturally spring from in-person events. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 3/30 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to quickly build, edit, filter, resize, share and integrate data from inside and outside your AMS; render critical data in compelling visualizations and analyses; build confidence in the numbers; gain greater visibility into business performance; and strengthen the alignment between strategies and operations. More info/register.

Host: Impexium


Wed 3/31 at 12 p.m. – DEI: An Association Call to Action

March marks continued call for justice regarding Breonna Taylor and the start of the George Floyd trial. This third segment of Association Xchange’s Diversity, Equity and Inclusion (DEI) series features a conversation about the dynamics of black fatigue, and managing racial trauma while addressing privilege and unconscious bias, plus dismantling the structures of systemic power and privilege. Learn about actions that ensure DEI is infused into your association’s culture and values. 1 CAE credit. More info/register.

Host: Association Xchange (formerly DC Swap)

Presenters:

  • Mariama Boney, LMSW, CAE, president of Achieve More, LLC
  • Donte Shannon, CAE, FASE, CEO of the Association for Equipment Management Professionals and Text to Table Co-Host
  • Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Alexandru Tudorache via Unsplash

The weekly list of free educational events and resources for the association community…

New moon – inspiration for a weekly list of free educational events and resources for the association management community

Association technology and analytics. I just read a new paper—The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization—from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Pay special attention to the four philosophies on the AMS’ role in the association tech stack, and the pros and cons of each.

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. This investment can produce great returns to retention and revenue.”

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. It means “jumping out of the system.” Their post outlines the three steps of jootsing and the barriers you might encounter along the way.

New member onboarding. Fionta describes several ways to learn more about new members during onboarding so you can lead them to the resources and services they need most.

Association role model. Barry Barresi of Association Ventures has published more than a dozen interviews with association executives, including one with Shawn Boynes, FASAE, CAE, executive director at the American Association for Anatomy. They discuss empowering diverse voices, representation, association name change, and operational agility.

Stress. I frequently hear association professionals talk about their overwhelming workloads. It seems worse now than ever. Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. I’d love to see ASAE explore this issue and provide support if there’s a need. You shouldn’t have to accept unrelenting stress as business as usual—that’s so unhealthy and wrong.

Stress and anxiety remedy. If you’re dealing with a stressful situation, try psychologist Tara Brach’s RAIN method, as explained by Bryan Robinson. It can help you escape the spiraling cycle of anxious thoughts that can overtake your brain. Simply recognizing the power of your thoughts over emotions and reactions is the biggest gift of this method.

Quick hits

  • 14 fun and creative webinar and event formats—you might find a new idea here. (Daniel Waas)
  • What may be missing in your community governance—prepare for the unexpected. (Marjorie Anderson, Community by Association)
  • People who adopt a self-compassion mindset are more likely to achieve their goals—and enjoy the journey along the way. (Jeff Haden, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • In North Carolina, it’s shad roe season for the next two weeks. Last year, I waited too long and missed out, so I bought a set last week and we enjoyed them for Sunday brunch—shad roe with bacon, onion, and grits.
  • For Sunday dinner, I made another comfort food dish, coq au vin in the slow cooker. If you make this recipe—which is excellent, I’ve made it twice—don’t add the garlic with the mushrooms, add it a minute before taking the mushrooms out.
  • On the side, a sauté of kale and red cabbage with bacon, onion, garlic, and dried cranberries, and sourdough rolls for dipping purposes—and now for a quick snack (with butter, of course) before I go out on my morning walk.
  • The next night, black sea bass with a toping of basil pesto, parmesan cheese, and panko bread crumbs. On the side, kale sautéed with bacon, onion, jalapeno, garlic, and dried cranberries, along with roasted sweet potatoes. My cheater method for roasted sweet potatoes is to pierce them all over and nuke them for five to six minutes, then finish them in the toaster oven—saves a lot of time.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 3/12 at 10 a.m.* EST – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Time unless otherwise noted.


Fri 3/12 at 11:30 a.m. EST – Thought Leaders:  Escape Worn-Out Webinar Formats in 3 Simple Moves

Learn three simple moves that you can make, straight away, to escape the worn-out webinar and instead, attract and hold people’s attention so that they take action on what they learn from you. More info/register.

Host: Rees McCann


Fri 3/12 at 12 p.m. EST – Everything You Need to Know About Live-Streaming

Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. More info/register.

Host/presenter: video producer Jeff Achen, CallSign51


Fri 3/12 at 12 p.m. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations

Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Learn why and how critical decisions were made, and their impact on the digital participant. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 3/12 at 12 p.m. EST – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/12 at 3 p.m. EST – CAE Information Rap Session

Join state society executives, CAE study group leaders and long-time CAE instructor Susan Radwan, CAE, ARM to learn more about exam preparation, effective study strategies and what to expect day of the exam. More info/register.

Host: Wisconsin Society of Association Executives


Fri 3/12 at 3:45 p.m. EST – Ten Career Mistakes to Avoid (Part 2)

Learn about the top ten career mistakes to avoid. This fun, interactive session will help you dodge future career mistakes and be more proactive in managing your career. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Caroline Francis, Ed.S, CPRC, CCC, BCCC, CCSP, Director of UK Alumni Career Services


Mon 3/15 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 3/15 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/16 at 11 a.m. – Meta-Trends: Using Data to Nail the New Normal for Your Association and Your Members

Learn about tactical strategies to improve your association, members, and constituents’ net worth, protecting the health of your association in the next economy, and the prospects for the industry you serve and your members in the next 15 years. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy


Tue 3/16 from 11:30 a.m. to 7 p.m. – Design-a-thon: Co-creating the Future of Events

A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Come with your biggest challenges and we’ll work together to come up with solutions. More info/register.

Host: Hubb


Tue 3/16 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 3/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 3/16 at 1 p.m.  – Pandemic Compliance & Safety at Live Events (Part 2)

Our mission is to bring humans together to ignite change, and even though last year we fulfilled that mission virtually, this year we need to start rethinking what that will look like as organizations return to a new normal and begin hosting hybrid and live events. Let’s bring events back together safely. Learn from public health experts, hear best compliance practices, and network and collaborate with fellow event pros. More info/register.

Host: Event Farm

Presenters:

  • Christopher Deubert, General Counsel, DC United
  • Stephanie Krzywanski, CMM, CED, Partner & COO, JR Global Events
  • Ryan Costello, Co-Founder, Event Farm

Tue 3/16 at 2 p.m. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results

The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Dive deeper into the foundational elements of digital marketing success. Learn how to create, co-create, and curate content that delivers real value to your audience. Hear about digital marketing best practices you can get started with today. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Erica Salm Rench, Director of Customer Success, rasa.io
  • Michael Hoffman, CEO, Gather Voices

Tue 3/16 at 2 p.m. – Keys to Driving Webinar & Digital Event Registration

Learn best practices that have helped companies build their webinar and digital event audiences from tens to thousands, including how to optimize your email invitations, picking subject lines and titles, best days to promote your events, and strategies for A/B testing your promotions. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing, ON24


Tue 3/16 at 3 p.m. – Let’s Get Hybrid! How to Create Successful Events in a Post-Pandemic World

We’re all gearing up for hybrid events. Hear how to define hybrid events, ways to create exceptional experiences for all your audiences, and what’s needed to define and implement a successful hybrid strategy. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Lisa Block, EVP, Conference Strategy and Design, Velvet Chainsaw Consulting
  • Tyra Dyson, CMP, DES, Manager of Event Logistics, Association for Professionals in Infection Control and Epidemiology
  • Deborah Stokes, CMP, CEM, President & Managing Partner, Conference Managers
  • Meghan Gowen, Client Development, CommPartners
  • Joe Felperin, Director of Business Development, CadmiumCD

Wed 3/17 at 11 a.m. – 5 Steps to Digital Optimization: Work from Anywhere in 2021 & Beyond

Learn what ‘unified communications and collaboration’ means. Discover the benefits, advantages, and components of unified communications as a service, and how to choose the right collaboration tools to help integrate your voice and data. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Adam Kuhn, Director, Information Technology, Futures Industry Association
  • Ali Niroo, Founding Partner, Converged Network Services Group
  • Dave Hopper, Director Of Engineering, Converged Network Services Group

Wed 3/17 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 3/17 from 11:30 a.m. to 7 p.m. – Design-a-thon: Co-creating the Future of Events

A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Come with your biggest challenges and we’ll work together to come up with solutions. More info/register.

Host: Hubb


Wed 3/17 at 12 p.m. – Nonprofit Mergers and Acquisitions: Is Now the Time for Your Organization?

In addition to the legal and tax issues that accompany a merger or acquisition, the integration of multiple organizations’ governance, programs, membership, and staff also involves internal politics, combined strategies, and the alignment of different organizational cultures. Examine the issues that accompany the merger and acquisition process from both a legal and nonlegal perspective. Explore real-life, practical examples of organizations combining, elements of success and failure, and the benefits to consider when deciding whether to combine with another organization. More info/register.

Host: Venable LLP

Presenters:

  • George Constantine, Partner, Nonprofit, Venable LLP
  • Cindy Lewin, Partner, Nonprofit, Venable LLP
  • Marc Cadin, CEO, Finseca

Wed 3/17 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/17 at 3 p.m. – Slack, Microsoft Teams, Zoom. What Works Best for Nonprofits?

Hear about best practices and innovations in using remote collaboration tools as well as technical support ideas for integrating and implementing file and data sharing across these platforms. More info/register.

Host: Community IT

Presenters:

  • Maya Grigorovich-Barsky, Senior Director of Executive Operations & Events, America’s Promise Alliance
  • Liz Glaser, Director, Strategic Initiatives and Partnerships, America’s Promise Alliance
  • Johanny Torrico, Chief Operating Officer, Community IT
  • Johan Hammerstrom (moderator), CEO, Community IT

Thu 3/18 at 11 a.m. – Learning and Leading beyond Crisis: How to Keep Going and Growing

In this panel discussion featuring four innovative association leaders, we’ll examine everything that 2020 brought with it: The good, the bad and the ugly. We’ll talk about the lessons learned, the mistakes made and the ways we’ll all be able to grow from here. More info/register.

Host: Sidecar

Presenters:

  • Donté P. Shannon, FASAE, CAE, CEO of the Association for Equipment Management Professionals
  • Lakisha Ann Woods, CAE, President & CEO of the National Institute of Building Sciences
  • Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board
  • Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association

Thu 3/18 at 11 a.m. – Ask, Capture and Act to Engage New and Renewing Members

Contextual engagement is the process of asking questions, capturing context, and acting with automated workflows and alerts. It helps organizations engage members with more relevance and personalization throughout the member journey. Combining contextual engagement with your existing marketing efforts will allow you to more effectively meet member needs and drive higher return on your marketing investment. Learn how associations are using contextual engagement to improve member engagement and drive revenue. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Amy Hemphill, Senior Director, Member Relations at ASAE: The Center for Association Leadership
  • Dave Will, Co-Founder and CEO, PropFuel

The 3/18 at 11:30 a.m. – How to Make an Impact with a Virtual Volunteer Program

Learn how to make an impact with virtual volunteers all year-long: how to make the ask and recruit more volunteers, recruitment strategy “must haves” for a successful volunteer program, virtual volunteer opportunities that members can do from anywhere, and how to show gratitude and thank your volunteers. 1 CAE credit. More info/register.

Host: YourMembership by Community Brands

Presenters:

  • Michelle Schweitz, Marketing Manager
  • Tirrah Switzer, Product Marketing Manager

Thu 3/18 at 12 p.m. – Town Hall Discussion: Converting Instructor-led Training to On-demand E-learning

Explore some of the unexpected challenges in converting instructor-led training to on-demand e-learning—along with how to overcome them. You’ll take away a five-step model and valuable checklists to assist with successfully analyzing, managing, and leading an e-learning conversion project. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Diane Elkins, co-owner of Artisan E-Learning


Thu 3/18 at 12 p.m. – What Gets Measured, Gets Done: Measuring the Effectiveness of Diversity, Equity, and Inclusion

Learn about the purposes of diversity and inclusion metrics, various data collection techniques, how to assess your organization’s progress toward DEI goals, and how to assess your organization’s return on investment. More info/register.

Host: The Diversity Movement

Presenters:

  • Florence Holland, Ed.D., Head of Consulting at The Diversity Movement
  • Oriana Leach, Ph.D., DEI Consultant & Data Specialist at The Diversity Movement

Thu 3/18 at 1 p.m. – Facilit8me: Lunch and Learn – Facilitation Soft Skills

Join a discussion focused on facilitating with difficult personalities. Whether it’s the passive-aggressive participant, the racist, the sexist participant, the loudest voice or the squeaky wheel, it’s clear that the people who attend our meetings and events can have a profound impact on both the process and the product of a facilitation. This thought-provoking focused conversation will leave you with new insights and takeaways you can immediately apply to your facilitation work. More info/register.

Host: Event Garde


Thu 3/18 at 2 p.m. – Member Content: Efficient and Effective Tactics

To effectively capture your members’ attention, you have to promote your content effectively and efficiently. Learn SEO basics for more effective content promotion. Discover how to personalize and automatically send email blasts with your recently published content. Understand the best ways to leverage your social media profiles and other free promotional channels. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, ‎Director of Client and Market Success, ‎rasa.io


Thu 3/18 at 2 p.m. – Event Contract Essentials in the COVID Era

Learn how event hosts can manage risk and liability by ensuring that facilities comply with the latest government and industry health and safety guidelines and practices; hold harmless, indemnification and insurance requirements; force majeure clauses and what they should say; the wisdom of waivers of liability; and how to handle deposits. More info/register.

Host: Smart Meetings

Presenter: John S. Foster, Esq., CHME, attorney, speaker, author and legal counsel, Foster, Jensen & Gulley


Thu 3/18 at 2 p.m. – How to Plan for Safer in-Person Event Experiences

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent


Thu 3/18 at 3 p.m. – COVID Testing at Events 101: How to Make a Plan to Keep Guests Safer Before, During, and After

On-site COVID testing is a key component to any plan to return to in-person events—to help guests feel safe and to mitigate the host organization’s risk. Learn what factors to consider when devising a testing program, the logistics of setting up on-site, what to do if someone tests positive, case studies from actual events, and more. More info/register.

Host: Event Leadership Institute

Presenters:

  • Kelly Teneyuque Chaco, CMP, Director of Events, Eurofins
  • Travis Wilkes, M.D., Medical Director, Eurofins SAFER@WORKTM and EmpowerDX
  • Erica White, Event Solutions Director, ITA Group, Inc.
  • Beth Kormanik (moderator), Event Leadership Institute

Thu 3/18 at 4 p.m. – Successful Board Management

Learn how to keep your board engaged in a virtual environment, adapt your board culture to current times, manage successful transitions, and what effect the pandemic has had on your organization’s mission. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Cindy Reed Paska, Executive Director, Council of Scientific Society Presidents


Fri 3/19 at 12 p.m. – The Science of Meetings & Events Series: Experience Design for Emotional Wellbeing

Attendees’ minds are often filled with clutter, uncertainty and insecurity, which can lead to stress and block the greatness our events are designed to induce and capitalize on. Learn how the psychology of emotional wellness and success can inform the experiences you design for your communities, staff, leaders and industries. Discover how using the principles and science of emotional wellness can change your participants’ perspectives and ultimately drive better return on investment and return on experience for all of your stakeholders. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC


Fri 3/19 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/19 at 3:45 p.m. – Open Networking – Featured Topic: Career Mentors and Influencers

More info/register (must join Fridays@4 first, it’s free).

Host: Fridays@4

Facilitator: Mike Ulmer


Tue 3/23 at 2 p.m. – Mergers and Alliances in COVID Times

There has never been a better time to assess what the future holds for your association. An alliance with one or more other associations can strengthen your association’s voice on Capitol Hill or provide additional resources for your members. Learn about the distinctions between mergers and alliances and if your association should consider a merger or alliance, how to prepare your board to discuss your association’s future, and key drivers and issues that can arise in merger or alliance negotiations. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Eileen Morgan Johnson, CAE, partner, Whiteford, Taylor & Preston, LLP
  • David Kushner, CAE, president, The Kushner Companies

Wed 3/24 at 12 p.m. – Chapter Events: Making the In-Person/Hybrid/Virtual Decision

For the past year, CRPs and chapter leaders have focused on virtual. As the vaccine rolls out across the country, the focus is shifting to when chapters can resume in-person meetings (and indeed some already have). But should chapters plan on in-person meetings this year? Can they provide a safe experience? Will members be ready? What about hybrid—the word on everyone’s mind? Is that a viable possibility? Hear expert advice on how to help chapters make the right event decisions. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 3/24 at 2 p.m. – Strategy, Governance, and Operations Excellence in the World of Remote Work

COVID accelerated the already growing practice of allowing employees to operate virtually. An added layer for associations to consider is ensuring your governance has a future-focused mission impact in the wake of these new virtual initiatives. Learn ten tips that will help your leaders and boards plan strategically for the future as well as best practices and approaches to transition from in-person to virtual management and governance smoother and more efficiently. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Lowell Aplebaum, FASAE, CAE, CPF, CEO and Strategy Catalyst, Vista Cova


Thu 3/25 at 11 a.m. – 6 Things That Will Kill Your LMS And 3 Companies That Did It Right

Many organizations fall into unforeseen traps as they procure, implement and roll-out an LMS. And all too often, those roadblocks derail implementation and delay success. Find out how to avoid these fatal missteps by learning the six most lethal LMS implementation threats, typical warning signs, why adaptability matters, how to spot an adaptable LMS, and what three companies did to get it right. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Lars Hyland, Chief Learning Officer, Totara Learning

Thu 3/25 at 2 p.m. – $ecrets & $trategies on How EO Nashville Created an Accelerator Program

The Entrepreneur’s Organization Nashville Chapter created an accelerator program that is undeniably one of the biggest revenue generators and member engagement opportunities for the organization. Learn how they built it, how they have kept it growing for more than ten years, and what secrets and strategies you can transfer to a new profit center for your association. More info/register.

Host: 100 Reviews

Presenter: Sameera Lowe, Executive Director of EO Nashville


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo of the new moon (happening Saturday) by Klemen Vrankar via Unsplash

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The weekly list of free educational events and resources for the association community…

Peaceful image of a lone vibrant tree in a snowy field against a sky at sunrise – inspiration for free educational events and resources for the association management community

Membership campaigns. Jason Cohen, senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted.

Engagement boxes. We all love receiving unexpected gifts in the mail. Maybe you received an engagement box from a virtual event you attended. WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics.

Virtual watercooler. What do most people miss about going into the office, besides the occasional free donuts? I bet you miss chatting with colleagues. Achurch Consulting explains why it’s important to provide virtual watercooler moments to your remote team and suggests all kinds of ways to do it.

DEI initiatives. Glenn Tecker shares a different approach to association DEI initiatives, while pointing out the pitfalls of the usual tactics. He says, “Demography does not predict beliefs and behavior. Values predict beliefs and behavior. Appealing to shared values is a path to inclusion.”

Association role model. Learn from one of the best. Barry Barresi of Association Ventures interviewed Arlene Pietranton, FASAE, CAE, CEO of the American Speech-Language-Hearing Association, about purpose, curiosity, foresight, diversity, and taking others on the journey through change.

Quick hits

  • A low-cost, low-effort way to connect members… from association CEO Lindsay Currie, CAE. (Lisa Boylan, Associations Now)
  • Alleviate stress on the job and elsewhere with Tara Brach’s 4-step RAIN method. (by Bryan Robinson, Ph.D., Forbes)
  • When an actor calls with a poem to share… A Paris playhouse launched a program of one-on-one “consultations,” delivered by its artists while the theater is closed. (Laura Cappelle, New York Times)
  • The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. (Scott Barry Kaufman)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Last Thursday, I made a ground chorizo, sweet potato, and chard skillet which didn’t take that long to put together. The ingredients included onion, red bell pepper, garlic, herbs/spices (cumin, smoked paprika, oregano, chili powder), chipotle en adobo, chicken broth, black beans, corn, Monterey Jack cheese, and cilantro. I’ll share the recipe this weekend on Gusto.
  • I forgot how much I love this jalapeño sauce. I covered striped bass fillets with it before baking. Yum. On the side, roasted Brussels sprouts with dried cranberries, ham, red onion, and garlic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 3/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Standard Time unless otherwise noted.


Fri 3/5 at 3:45 p.m. – Ten Career Mistakes to Avoid (Part 1)

Learn about the top ten career mistakes to avoid. This fun, interactive session will help you dodge future career mistakes and be more proactive in managing your career. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Caroline Francis, Ed.S, CPRC, CCC, BCCC, CCSP, Director of UK Alumni Career Services


Mon 3/8 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 3/8 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/9 at 12 p.m. – Creating an Equitable User Experience through Digital Culture

This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Learn about elements of change management, DEI principles, managing member experience balanced against strategic priorities, and building equitable experiences for your members. More info/register.

Host: Community By Association

Presenter: Ashleigh Brookshaw, M.A., Founder & CINO at C2M Digital, LLC


Tue 3/9 at 1 p.m. – How to Develop a COVID-19 Safety Plan

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register.

Host: Prevue Meetings

Presenters:

  • Desi Whitney, CEO of Emergency Concierge International
  • Barbara Scofidio, Prevue Meetings

Tue 3/9 at 2 p.m. – Expanding Membership During the Pandemic (and Beyond)

Instead of shrinking in 2020, some associations expanded membership. Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. Hear about the strategies and tools modern associations are using to supercharge member engagement. More info/register.

Host: CEO Update

Presenters:

  • Ann Battrell, CEO, American Dental Hygienists’ Association
  • Todd Hauptli, CEO, American Association of Airport Executives
  • Todd Thibodeaux, CEO, CompTIA

Tue 3/9 at 2 p.m. – The Digital Revolution: Static Webinars Reimagined for Maximum Engagement

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent


Tue 3/9 at 3 p.m. – Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project

Get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). Hear an overview of the redesign process and insight into key areas to make sure you get the advice you need to develop a project timeline, manage expectations for your new site, work effectively with your vendor, manage your website redesign project, launch your site on time and on budget, and plan for ongoing management and optimization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Ray van Hilst, Director of Client Results, Yoko Consulting
  • Jessica Konrath, MA, CAE, Executive Director, Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates

Wed 3/10 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 3/10 at 12 p.m. – Covid-19 One-Year Association Check-In: Executive Management Dialogue

It has certainly been quite a year. What we thought would last a couple of months has continued for over a year and it will be a while before we will feel that the events of the last year will be in our rearview mirrors. Join this conversation to hear from colleagues the impact the past year has had on their organizations and their plans for moving forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Gregory J. Fine, FASAE, CAE, EVP/CEO of the CCIM Institute
  • Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board
  • Heidi Biggs Brock
  • Heather L. Rhoderick, CAE
  • Robert Mercure

Wed 3/10 at 12 p.m. – Community Building: The Importance of Creating an Inclusive Environment in Meetings

As experience creators, meeting professionals are tasked with much more than simply producing a meeting or event. The industry leaders are the individuals who have the skills to bring together a diverse group of participants to create a productive community, all while achieving stakeholder goals. Hear about the TMG meetings team’s approach to designing, facilitating, and cultivating the environment of community building. More info/register.

Host: Talley Management Group

Presenters:

  • Stephanie Moyer, Meeting and Event Manager, Talley Management Group
  • Maria Ramos, CMP, Meeting and Exhibit Manager, Talley Management Group
  • Derrick Johnson, DES, CMP, Director of Event Strategy, Talley Management Group

Wed 3/10 at 12 p.m. – The Digital Revolution: Static Webinars Reimagined for Maximum Engagement

With heightened focus on virtual events and audience expectations demanding even more engaging content and interactivity, organizations must rethink how they remain relevant and keep audiences tuned in to their webinars from start to finish. Hear about new emerging ways to garner audience attention through enhanced production, content delivery, and captivating new strategies for packaging your entire webinar program. More info/register.

Host: Meetings Today

Presenters:

  • Myllisa Patterson, Senior Director, Event Cloud Demand Generation, Cvent
  • Alyssa Peltier, Cvent

Wed 3/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/10 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Wed 3/10 at 2 p.m. – New Ways to Keep Your Online Attendees Engaged

Hear creative ways to deliver educational sessions, how to encourage more interaction between attendees, and strategies for keeping your audience engaged and involved. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenter:

  • Tammy Dickerson, Founder and Lead Planner, tbg Events
  • Joe Schwinger, Co-Founder and CEO, MeetingPlay
  • Meredith Shottes, Chief Experience Officer, Miller Tanner Associates
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Thu 3/11 at 11 a.m. – PCI Compliance Workshop 101 for Associations

Get a basic overview of PCI Compliance and what it’s designed to achieve. Hear nine practical tips to implement immediately to ensure a more secure payment environment. Learn about the annual Self-Assessment-Questionnaire requirements. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • David Schlum, Co-Founder and Software Architect at Added Innovation LLC
  • Julie Duncan, Association Practice Leader, UST
  • Wade Tetsuka, CPA, President, UST

Thu 3/11 at 11 a.m. – Philosophy, Purpose, Platform: Creative Strategies, Concepts and Activations for Audience Engagement

Harnessing creative strategies for the new power of live-online-on-demand event communities. The panel will share their thoughts and ideas around creativity, playfulness, audience activation, experience and community. For all the technology, our audiences are still human. Stock up with new ideas and add human values to our on-demand future. More info/register.

Host: Virtual Events Institute


Thu 3/11 at 11:30 a.m. – Live Meetings Updates 2021

Hear about the safe return of in-person meetings and events, including the duty of care of meeting professionals, health security measures, privacy concerns, and more. More info/register.

Host: Meeting Sites Pro


Thu 3/11 at 12 p.m. – What to Offer Your Corporate Sponsors

Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Now your organization is drafting plans and trying to figure out if virtual, hybrid, or what your events will look like. The uncertainty does not make it easier. So how will you adjust and what benefits will you offer to your sponsors? If you are seeking solutions to boost your sponsorship income, join us for this session. More info/register.

Hosts/Presenters:

  • Lewis Flax, founder, Flax Associates
  • Scott Oser, founder, Oser & Associates

Thu 3/11 at 12 p.m. – Association Advocacy and Ethics in 2021: Navigating a Changing Landscape

In 2021, advocacy is the top priority for many associations nationwide. At the same time, several political controversies have created a challenging environment for association leaders and government relations and advocacy professionals alike. Hear from a panel of ethics experts, association leaders, and advocacy professionals who will discuss the latest front-page developments, explore real-life case studies, review the ‘rules of the road’ for advocacy professionals, and lead a discussion of best practices for navigating ethical challenges during these heightened political times. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council and the National Institute for Lobbying & Ethics

Presenters:

  • Sherry Stanley Whitworth (welcome), Managing Director, FiscalNote
  • Tom Susman, Strategic Advisor, American Bar Association
  • Paul Miller, Board Chair, National Institute for Lobbying & Ethics
  • Meredith McGehee, Executive Director, Issue One
  • Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee)
  • Chad Lawler (moderator), Executive Director, Madison Area Builders Association

Thu 3/11 at 1 p.m. – The Surge of the Third Sector: Implications for Your Learning Business

Learning now contributes more to GDP and productivity than technology. That shift is driving dramatic growth in the third sector of education—the sector serving the millions of adults who continue to learn in the decades following their secondary and post-secondary education. Explore five key developments that have contributed—and continue to contribute—to the growth of the third sector. Examine the implications of that growth and unpack what a fuller awareness of the sector might mean for your learning business’s strategy. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Liam O’Malley, vice president of association solutions at Blue Sky eLearn

Thu 3/11 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 3/11 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Thu 3/11 at 2 p.m. – Live Case Study: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees

How do you take a conference that’s built to be intimate and meditative, providing education, community, worship, spirituality, and goodwill, and make it virtual, without losing the feeling of the event? How do you provide space for community and connection virtually that is reverent, but also exudes the palpable energy that the conference is known for? Especially when your whole organization is a team of 5? Many would say it can’t be done, but the National Association of Episcopal Schools proved everyone wrong. More info/register.

Host: Matrix Group


Thu 3/11 at 2 p.m. – All Together Now: New Roles for a Changing Events Landscape

In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register.

Host: Cvent


Thu 3/11 at 3 p.m. – Intelligent Engagement to Drive Customer Loyalty

Learn how to increase reach and participation over traditional methods, build smart customer journeys to maximize conversions and hassle-free automated workflows that drive specific actions, and build and leverage customer engagements across your technology ecosystem for long term customer loyalty and satisfaction. More info/register.

Host: Association Analytics

Presenter: Dave Will, founder, Propfuel


Fri 3/12 at 12 p.m. – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations

Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Learn why and how critical decisions were made, and their impact on the digital participant. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 3/12 at 3 p.m. – CAE Information Rap Session

Join state society executives, CAE study group leaders and long-time CAE instructor Susan Radwan, CAE, ARM to learn more about exam preparation, effective study strategies and what to expect day of the exam. More info/register.

Host: Wisconsin Society of Association Executives


Fri 3/12 at 3:45 p.m. – Ten Career Mistakes to Avoid (Part 2)

Learn about the top ten career mistakes to avoid. This fun, interactive session will help you dodge future career mistakes and be more proactive in managing your career. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Caroline Francis, Ed.S, CPRC, CCC, BCCC, CCSP, Director of UK Alumni Career Services


Tue 3/16 from 11:30 a.m. to 7 p.m. – Design-a-thon: Co-creating the Future of Events

A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Come with your biggest challenges and we’ll work together to come up with solutions. More info/register.

Host: Hubb


Tue 3/16 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 3/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 3/16 at 1 p.m.  – Pandemic Compliance & Safety at Live Events (Part 2)

Our mission is to bring humans together to ignite change, and even though last year we fulfilled that mission virtually, this year we need to start rethinking what that will look like as organizations return to a new normal and begin hosting hybrid and live events. Let’s bring events back together safely. Learn from public health experts, hear best compliance practices, and network and collaborate with fellow event pros. More info/register.

Host: Event Farm

Presenters:

  • Ryan Costello, Co-Founder, Event Farm
  • TBA

Wed 3/17 from 11:30 a.m. to 7 p.m. – Design-a-thon: Co-creating the Future of Events

A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Come with your biggest challenges and we’ll work together to come up with solutions. More info/register.

Host: Hubb


Thu 3/18 at 11 a.m. – Learning and Leading beyond Crisis: How to Keep Going and Growing

In this panel discussion featuring four innovative association leaders, we’ll examine everything that 2020 brought with it: The good, the bad and the ugly. We’ll talk about the lessons learned, the mistakes made and the ways we’ll all be able to grow from here. More info/register.

Host: Sidecar

Presenters:

  • Donté P. Shannon, FASAE, CAE, CEO of the Association for Equipment Management Professionals
  • Lakisha Ann Woods, CAE, President & CEO of the National Institute of Building Sciences
  • Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board
  • Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association

Thu 3/18 at 1 p.m. – Facilit8me: Lunch and Learn – Facilitation Soft Skills

Join a discussion focused on facilitating with difficult personalities. Whether it’s the passive-aggressive participant, the racist, the sexist participant, the loudest voice or the squeaky wheel, it’s clear that the people who attend our meetings and events can have a profound impact on both the process and the product of a facilitation. This thought-provoking focused conversation will leave you with new insights and takeaways you can immediately apply to your facilitation work. More info/register.

Host: Event Garde


Thu 3/18 at 2 p.m. – Member Content: Efficient and Effective Tactics

To effectively capture your members’ attention, you have to promote your content effectively and efficiently. Learn SEO basics for more effective content promotion. Discover how to personalize and automatically send email blasts with your recently published content. Understand the best ways to leverage your social media profiles and other free promotional channels. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, ‎Director of Client and Market Success, ‎rasa.io


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Theo Eilertsen Photography via Unsplash

The weekly list of free educational events and resources for the association community…

Capital Reef National Park, my favorite park – inspiration for free educational events and resources for the association management community |

Growth-mindset associations. Years ago, I read Mindset by Carol Dweck fully expecting to get validation of my growth mindset. Wrong. Despite my penchant for learning, I was shocked to discover I had a fixed mindset. Sigh, another self-improvement project—almost complete. If you’re curious, WBT Systems explains the difference between a fixed and growth mindset. They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive.

Update: On Saturday 2/27, the Kindle version of Mindset went on sale for $1.99.

“Good enough” technology. MemberSuite says member expectations are different now in 2021, the bar is set higher. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology, not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Strategic reset. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”

Shrinking network. Professional and personal networks have shrunk by close to 16% during the pandemic, according to Marissa King and Balázs Kovács at the Harvard Business Review. “Over the long term, turtling up [staying inside the close family/friends shell] and a dearth of opportunities to interact with strangers are leading to network shrinkage.”

Professionally, I’m an exception; life is good. Personally, that’s another story. I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. But I work alone, so I’m more likely to take advantage of these opportunities. What do you think your members are experiencing? How can you help them maintain ties and expand their network?

Crappy governance. With such potential within grasp, why do associations settle for the current, ancient model of governance? Vu Le at NonprofitAF says we’ve been in denial about the archaic, toxic, default nonprofit board model. He advises unlearning conventional and destructive beliefs about boards and trying new governance models.

Volunteer shortage. At McKinley Advisors, David Gammel, FASAE, CAE, and Kristi Donovan, CAE, address the shrinking volunteer pool faced by many associations by saying “it’s not them, it’s you.” They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience.

Quick hits

  • 4 ways to raise the bar on virtual events in 2021. (Dave Lutz, Velvet Chainsaw Consulting via PCMA)
  • Fodder for conversation… This CEO just brilliantly explained how remote work will change the world by 2030, and it’s next-level. (Justin Bariso, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • As winter heads out, we enjoyed a stellar boeuf bourguignon on Sunday night. I adapted Anthony Bourdain’s recipe from his Les Halles Cookbook (sigh, I miss my old pretend boyfriend) by adding mushrooms and herbes de Provence, increasing the wine, subbing beef broth for water, and baking it at 250 instead of cooking it on the stovetop. Dare I say it, Julia, step aside. I served it with mashed potatoes, of course, and roasted broccoli.
  • All that luscious sauce cries out for dippage, so I baked sourdough focaccia. I made a half-recipe and only let it rise about five hours in the frig, instead of overnight, and it was plenty flavorful.
  • Earlier in the week, we enjoyed baked flounder topped with a mix of Parmesan, bread crumbs, parsley, lemon zest, garlic powder, and melted butter. On the side, carrots roasted with garlic powder, ancho chile powder, thyme, cinnamon, and salt.
  • The next night, we had huli huli bigeye tuna. I made half the glaze recipe, subbed a little honey for all the sugar, added sambal oelek, and basted the tuna before and during baking. I made tuna salad with the leftover tuna and glaze, adding mayo, celery, and sweet onion. On the side, Brussels sprouts roasted with ham, orange bell pepper, red onion, garlic, thyme, and salt.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge)

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s book, The Nonprofit Communications Engine: A Leader’s Guide to Managing Mission-Driven Marketing and Communications, you’ll learn a scalable theory that you can apply to your association immediately. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Sarah Durham, founder, Big Duck

*All times are Eastern Standard Time unless otherwise noted.


Fri 2/26 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 2/26 at 12 p.m. – Meetings Outlook & Virtual Networking Event

Hear a forecast for events in the coming year, including budget, attendance, and business conditions. Deep dive into trends that matter and discuss the next steps with your peers. After the outlook, we will use twine to network and continue the conversation on the future business of meetings. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 2/26 at 1 p.m. – The State of Association Marketing

Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenter: Aidan Augusti, co-founder and President of Feathr


Fri 2/26 at 3:45 p.m. – Succeed with Buoyancy in Challenging Times

The pandemic interrupted our lives in unprecedented ways. Having to succeed via virtual platforms, finding ourselves in need of strong personal leadership, questioning the meaning of our lives, trying to maintain our energy, and accomplishing all this without stress and fear are some key demands in 2021 if not the 21st century. Learn about the concept of “buoyancy” in Quantum Negotiation™, identify opportunities for personal growth, and reflect on personal habits to counter chaos and change with flexibility – being able to avoid directions and experiences that may take you to breakdowns. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Şirin Köprücü, Founder, StrategicStraits, Inc.


Mon 3/1 at 11 a.m. – The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 3/1 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday.  Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/2 at 12 p.m. – Top Skills for Analysts (2021 Data Analytics Network)

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics



Tue 3/2 at 2 p.m. – Putting the People at the Heart of Your Mission Front and Center: How to Facilitate Stronger, More Valuable Member Communities

Dive deep into the importance of co-creating stronger, more loyal member communities and how to keep it simple. Learn how the pandemic reshaped how communities form, grow, and expand; the power of open communities to drive new member acquisition and retain current members; how co-creating content with your audience helps you engage members all year long; and emerging technologies and tools that make facilitating authentic human connection simple and affordable. More info/register.

Host: Gather Voices

Presenters:

  • Ben Muscolino, President and CEO of Breezio
  • Michael Hoffman, CEO of Gather Voices

Wed 3/3 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Wed 3/3 at 11 a.m. – Quiet Leadership: Discovering the New Strategic Advantage and the Hidden Talent in Your Organization

Hear about the leadership contributions of Asian Americans in organizational settings and how empowering such invisible leaders can create meaningful and positive change in organizations. More info/register.

Host: Coalition for Diversity & Inclusion in Scholarly Communications

Presenter: Dr. Tojo Thatchenkery, professor and director of the Organization Development and Knowledge Management program at George Mason University


Wed 3/3 at 12 p.m. – The Turbulence Ahead: How Associations Must Navigate 2021 and Beyond

The association community felt the full force of the future in 2020, and we weren’t ready for it. It’s a new year but the turbulence is far from over. This session will provide participants with challenging perspectives on how their associations can navigate 2021 and the rest of this decade. More info/register.

Host: Association Insights In Old Town aka Monthly Events In Cyberspace

Presenter: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC


Wed 3/3 at 1 p.m. – Exhibition Value in a Post-Covid World (#ExpoChat on Twitter)

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 3/3 at 4 p.m. – Remote Workforce Open Mic “Share Night” 

There have been many conversations in ASAE Collaborate about what’s working, what’s not, and what’s next for remote work. This is the perfect opportunity to share best practices so we all can learn how associations are adapting and creating a remote-friendly environment. More info/register.

Host: ASAE Technology Council


Thu 3/4 at 11:30 a.m. – Gathering a Top-notch Team for Your Hybrid Conference

If you’re planning a hybrid conference for the first time, it can be easy to underestimate how big your team should be. Managing the overlap between the online and physical conference experience requires a lot of hands (and a new set of skills). Learn about the important roles you’ll need to fill on your hybrid conference crew. More info/register.

Host: Ex Ordo


Thu 3/4 at 2 p.m. – Workplace Mindfulness, Wellness, and Productivity: Yes, There’s an App for That!

As our reliance on technology increases, so do our levels of stress and burnout. But it doesn’t have to be this way. Get an overview of the latest apps for workplace mindfulness, wellness, and productivity. Practice mindfulness-based strategies for stress reduction. Learn strategies for using apps to improve wellness and productivity for yourself and your team. More info/register.

Host: Sidecar

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie


Thu 3/4 at 2 p.m. – Event Talk Live

Hear the results of a recent survey on the New Event Landscape, aggregating data and insights from hundreds of event professionals at the start of 2021. More info/register.

Host: Accelevents

Presenters:

  • Allen Yesilevich, Accelevents
  • Stephanie Baiocchi, IMPACT
  • Ashanti Bentil-Dhue, EventMind

Thu 3/4 at 2:30 p.m. – Industry Insight: What To Know About Hybrid Events | A Case Study

Hear insights from Addie’s extensive hybrid event planning experience. Tune into this conversation covering her experience with the planning, production, and execution of hybrid events. More info/register.

Host: Pathable

Presenter: Addie Graham-Kramer, seasoned planner and Founder + CEO of the Event Company


Thu 3/4 at 3 p.m. – How to Create Compelling Evidence-Based Research to Promote Your Advocacy Mission

Presenting objective research that effectively communicates facts and attitudes can help you gain the support of both the public and the government. Learn basic methodological considerations for matching research methods with goals, strategies for aggregating data from members, and how to conduct primary market research when data does not yet exist in published form, deliver a fact-based impressionable message, and get your voice heard when others’ world view isn’t the same. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Laura Clark, PRC, Research Director, Vault Consulting
  • Jeffrey Adler, IPC, Senior Methodologist, Vault Consulting

Thu 3/4 at 3:30 p.m. – Agile Governance Workshop (Roadmap to Reinvention: Innovation to Drive Success—and Revenue Virtual Workshop Series)

Learn how to create an agile board by investigating the domains Operational Agility and Foresight Governance, diagnose problems and challenges, understand the barriers, and develop pathways to action. This four-part virtual workshop series builds on ASAE Research Foundation’s Advancing Business-Venture Innovation. More info/register.

Host: ASAE


Fri 3/5 at 3:45 p.m. – Ten Career Mistakes to Avoid (Part 1)

Learn about the top ten career mistakes to avoid. This fun, interactive session will help you dodge future career mistakes and be more proactive in managing your career. More info/register. (must join Fridays@4 first, it’s free).

Host: Fridays@4

Presenter: Caroline Francis, Ed.S, CPRC, CCC, BCCC, CCSP, Director of UK Alumni Career Services


Tue 3/9 at 3 p.m. – Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project

Get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). Hear an overview of the redesign process and insight into key areas to make sure you get the advice you need to develop a project timeline, manage expectations for your new site, work effectively with your vendor, manage your website redesign project, launch your site on time and on budget, and plan for ongoing management and optimization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Ray van Hilst, Director of Client Results, Yoko Consulting
  • Jessica Konrath, MA, CAE, Executive Director, Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates

Wed 3/10 at 12 p.m. – Covid-19 One-Year Association Check-In: Executive Management Dialogue

It has certainly been quite a year. What we thought would last a couple of months has continued for over a year and it will be a while before we will feel that the events of the last year will be in our rearview mirrors. Join this conversation to hear from colleagues the impact the past year has had on their organizations and their plans for moving forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Gregory J. Fine, FASAE, CAE, EVP/CEO of the CCIM Institute
  • Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board
  • Heidi Biggs Brock
  • Heather L. Rhoderick, CAE
  • Robert Mercure

Wed 3/10 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Thu 3/11 at 1 p.m. – The Surge of the Third Sector: Implications for Your Learning Business

Learning now contributes more to GDP and productivity than technology. That shift is driving dramatic growth in the third sector of education—the sector serving the millions of adults who continue to learn in the decades following their secondary and post-secondary education. Explore five key developments that have contributed—and continue to contribute—to the growth of the third sector. Examine the implications of that growth and unpack what a fuller awareness of the sector might mean for your learning business’s strategy. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Liam O’Malley, vice president of association solutions at Blue Sky eLearn

Thu 3/11 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 3/11 at 1:30 p.m. – Solutions In Action

Meet the experts who can solve your technology challenges. Get answers to your virtual event, data analytics, video, e-learning, or AMS questions and challenges. Watch interactive demos of cutting-edge products. CAE credit. More info/register.

Host: .orgCommunity


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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