Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I never thought my livelihood could be legislated away but if California’s AB 5 becomes a model for legislation in my state—as it has been in New Jersey, which Gwen Moran addresses in this article for Fast Company—or it becomes the model for federal regulation, I’m in trouble—as are thousands and thousands of freelance professionals like me.

In trying to address serious gig economy labor issues, legislators are destroying the professional lives of freelancers, like me, who choose to work for themselves. It’s just another example of politicians passing poorly written legislation and wreaking havoc with people’s lives. AB 5 must be amended, and this type of legislation should never be allowed to pass in other states without carving out exceptions for freelance creatives and professional service providers.

Just this week, I read about two companies that went out of business because they were unable to recover financially from ransomware attacks. Stories like these remind us how important it is to educate chapters about cybersecurity risks. In the fourth post in their “chapters in crisis” series, Billhighway provides advice for helping chapters prevent cybersecurity attacks.

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020, according to work futurist Dominic Price at Atlassian. Many trends lists are predictably meh, but this is a good one.

#4 on Price’s list: “Your ability to focus will determine your success.” You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work.

Just one quick hit this week because I haven’t been reading much beyond fiction lately:

Lots of good eats to share this week—skip down to the list of free webinars etc. if you’re not into cooking:

  • I’m adding this recipe to my Christmas cookie list from now on: dark fruitcake cookies. We’re enjoying them still along with Russian teacakes (made with almonds this time) and coconut macaroons.
  • Dessert on Christmas Eve included the aforementioned cookies as well as this excellent cannoli dip—it made way too much so unless you’re feeding a crowd, cut the recipe in half. I also made Nigella Lawson’s spruced-up vanilla cake. Yes, it was worth buying the special tin, but the unmolding was quite the nervous moment. Kitchen hack: brush your pan with melted shortening and sprinkle all over with granulated sugar, and let the cake cool before attempting to unmold.
  • I’ve been looking for a recipe that comes close to the stollen at Pastries by Randolph (Arlington VA), which, back in my day there, bought more butter than any other kitchen in the DMV. This almond stollen recipe from Red Truck Bakery comes pretty darn close.
  • I made this tater tot ham and cheese breakfast casserole for Christmas and New Year’s mornings but the second time, I used regular ham instead of country ham, a big improvement since I thought the first version was too salty. I also added poblano pepper and garlic to the mix.
  • On New Year’s morning, I also served bacon cranberry crack. I detest the name, but this recipe is easy to throw together with crescent rolls plus maple syrup, brown sugar, pecans, bacon, dried cranberries and cinnamon. Don’t follow the recipe amounts, they’re way off, just trust your intuition, you’ll need less than what the recipe suggests. You don’t need to bake it as long the recipe says either.
  • For New Year’s dinner—also Jim’s birthday dinner—we enjoyed his favorite: roasted corned beef alongside a cabbage sauté with bacon, red bell and poblano pepper, carrot, garlic and chicken broth. I follow the Pioneer Woman method for cooking the corned beef but use a bunch of dried ground spices (allspice, mustard, coriander, Aleppo red pepper flakes, clove, black pepper, cardamom, ginger and cinnamon) as the rub on top instead of just black pepper, plus several bay leaves.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/6 at 1 p.m.* – The Keys to Professional Confidence: Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Guest: Cathy Pales, Executive Leadership Coach

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/7 at 12 p.m. – Using Artificial Intelligence to Connect with Members

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss topics such as using AI to connect with members. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.

Organizer: Association Data Analytics Brown Bag


Tue 1/7 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 1/8 at 12:00 – The Journey to Creating Effective Boards & Committee (Association Insights, Alexandria VA)

Hear about the importance of good governance for an association management professional in any role and at any level. This session will emphasize and demonstrate how solid structure and appropriate volunteer leadership development provide the right path for a successful journey to creating effective boards and committees. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Association Insights ASAE Collaborate group

Presenter: Donte Shannon, CAE, CEO of the Association of Equipment Management Professionals


Thu 1/9 at 2 p.m. – 2020 Hospitality Marketplace: Everything You Need to Know

Hear the current industry outlook and critical forecasts that dictate behavior in the meetings industry, including methods to optimize your relationships with hotels, skills you need to thrive in the coming market, and myth vs. reality in today’s meeting environment. More info/register.

Host: Smart Meetings

Presenter: Mike Dominguez, CEO, ALHI


Wed 1/15 at 3 p.m. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Join us for an informative discussion followed by a networking reception. 1.5 CAE credits. Location: Chicago IL. More info/register. (free for Association Forum members)

Hosts: Partnership Professionals Network and Association Forum


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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Creative Commons image by Paulius Dragunas via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season. ‘Tis the season to support your local food bank—you can find yours on this map from Feeding America (where you can also search by zip code).

Your food bank might have a holiday match going on so your donation goes a lot further right now. If you’re in North Carolina, please consider supporting the Food Bank of Central & Eastern North Carolina. Through December 31, your gift will be matched so every $10 provides ten nutritious meals. Thanks for considering this gift. Now, on to the show…

Here’s your 2020 mantra: stop being so productive! WBT Systems explains why shallow work (busywork) takes up way too much of our time instead of deep work that taps into our real brainpower and creates value.

Worlds colliding! I love Alison Roman so imagine my delight when I see Samantha Whitehorne writing at Associations Now about meeting planning lessons based on Roman’s recent cookbook, Nothing Fancy. Seriously this woman, Alison (not Samantha, sorry), should have her own cooking show—see what I mean.

Number 3 (yes, I’m counting) in Billhighway’s series on chapters in crisis is all about managing and preventing federal and state compliance issues at your chapters. If you read Collaborate, you’ve seen stories about this kind of thing.

Some people make the decision not to join your association because they don’t think they have time to enjoy the benefits, says Amanda Kaiser. Makes sense, doesn’t it, so how can you persuade them otherwise?

Do you know about the horrific impact some of the new gig worker laws will have on freelance writers, journalists and other professions? The American Society of Journalists and Authors is suing California to protect the rights of freelancers there, thank goodness. New York and New Jersey are proposing similar laws—speak up if you live there. If this law ever comes to North Carolina, I am screwed. Yeah, it’s that bad, going out of business bad. On behalf of my fellow freelance writers, speak up if you live in CA, NY or NJ, please.

Quick hits before we get to the this week’s little list:

  • This worksheet helped one association trim its website copy by 95%. (Chelsea Brasted, Association Success)
  • 5 ways to sustain association membership. (Simma Lieberman, MultiBriefs)
  • ‘Tis the season to say “’Tis the season”—and learn why we sing “Fa la la la la, la la la la.” (Merriam-Webster)

Good eats—skip ahead, please, if you’re not into cooking, I understand:

  • What a pleasant surprise this one was: spicy chocolate milk-simmered chicken from Food52. It may sound odd but it was delicious. I used boneless, skinless thighs and chopped the jalapeño. In my opinion, the dish went from good to great because I added chipotle en adobo. Chocolate and smoky chile? Yes, please!
  • I saw this recipe before Thanksgiving and it stuck in my head: just-like-Thanksgiving turkey meatloaf from Taste of Home. I’m telling you, while it was cooking, my house smelled like Thanksgiving. Having the leftovers tonight (as I write this), yay! It took longer to get to temp then the recipe suggested but it was still incredibly moist.
  • To glaze the meatloaf, I made an old stand-by, cranberry ginger chutney from Saveur. I only needed 1/2 cup for the meatloaf so I have plenty to serve alongside other dishes in the coming week or so—and I can always freeze what I don’t need. I use maple syrup instead of honey, omit the white sugar, add orange zest and usually grate too much ginger but add it all anyways.
  • And I wonder why I never lose weight… I had some Velveeta cheese lurking in the frig from way back. It smelled and looked just fine so (after Googling) I decided to use it in this crock pot mac and cheese recipe from Cleverly Simple. I zhuzhed it up by adding sautéed ham, onion and garlic chives. Oh my. It firms up like concrete when it’s cold but boy oh boy have we been enjoying this, especially with the addition of pickled jalapeños.

Now that we’re entering full-on holiday mode, next week’s list is a tiny but mighty one.


Mon 12/23 at 1 p.m. – Mission/Vision/Values: Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Tue 12/24 at 2 p.m. – Association Chat on Zoom

Everyone else might be taking time off but KiKi is hosting an Association Chat on Zoom. If I’m not up to my elbows in dinner prep, I’ll be there. And, since ‘tis the season for giving. Consider supporting her Patreon too. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/31 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


As a holiday bonus, here are some of the resources I rely upon for professional development.

Holiday break reading

In addition to the blogs mentioned above—Associations Now, Association Success, Billhighway, MultiBriefs, Smooth the Path (Amanda Kaiser), and TopClass LMS by WBT Systems—I regularly check out these sites.

Association Universe – an aggregator of association management blogs

DelCor Technology Solutions – a team of smarty pants and I say that in the nicest way possible

Leading Learning – curated links from Tagoras aka Jeff Cobb and Celisa Steele

MemberSuite – AMS provider who’s taught me a lot lately about AMS architecture, yeah, go ahead, call me a geek

Velvet Chainsaw – good reads on conferences and education from Dave Lutz and his team

Wes’s Wednesday Wisdom – from Wes Trochlil at Effective Database Management

#assnchat on Twitter – lots of goodies in there

ASAE Collaborate – daily digests from many communities, for ASAE members only

Nuzzel – top stories from the people you follow on Twitter

I read much more since I read for a living—writers have to read if we want to solve problems—and I’m sure I’m missing something, although Twitter and Association Universe cover a lot of ground.

What else do I read? Lordy, the list is long and I’m too lazy to embed all the links, sorry. Here’s what I see right now in my inbox: Fast Company, The Aspen Institute, Scott Monty, HubSpot, The Broadsheet, The Guardian, The New York Times, The Conversation, The Week, The Download from MIT Technology Review, Knowledge@Wharton, Quartz Daily Brief, 1440 Daily Digest, Axios, Seth Godin, Next Draft, digitalNow, Innovation Excellence, Exponential View, Harvard Business Review, CB Insights, Wired, Benedict Evans, Read This Thing, Christopher S. Penn… phew.

I’m not including my food, books, writing and arts resources because that would take all day.

Holiday break listening

I don’t always listen to these podcasts as often as I’d like because I tend to prioritize my food and book podcasts. But every time I do push one of these to the top of my listening list, I ask myself, “Why don’t I listen to this more often?”

Leading Learning from Jeff Cobb and Celisa Steele at Tagoras

Reboot IT from Dave Coriale at DelCor Technology Solutions

Association Chat from KiKi L’Italien at Tecker International (yes, new role!)

The Talented Learning Show from John Leh at Talented Learning

The Association Adviser from Naylor Association Solutions

Does your organization host an association management-related podcast? Please let us all know in the comments below.

That’s it. Brain Food will return on January 3, 2020.

Wishing you and yours a Merry Christmas and happy holiday season!

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. It looks like MemberSuite is already feeling the spirit because this week they sent Santa their holiday wish list for associations.

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers, according to an article in the Harvard Business Review. I know of at least one AMS company that assigns a Customer Success Manager to each of their clients. It’s such a smart practice to help clients get the maximum value from their software, I’m surprised there aren’t more companies in our space doing this.

WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. We still have a long way to go. Read their ideas for how associations can help support and train women on the path to leadership.

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it. Their maturity model lays out the path for that journey, and shows you how to manage culture through three different stages: culture as a concept, culture as a practice, and culture as a system.

When you see a headline about fraud at a nonprofit, do you think, “That wouldn’t happen here.” Yeah, that’s what they said too. Billhighway provides advice on what to do if one of your chapters is a victim of fraud and, more importantly, how to prevent fraud from happening in the first place.

Millennials are spending more time at home than previous generations, per research uncovered by Sarah Todd at Quartz. I wonder if this lifestyle becomes a permanent thing with them, and how it will affect attendance at association and chapter events. On the plus side, homebodies are a good audience for online learning programs.

Quick hits before we get to next week’s free webinars:

  • Growing up, my brothers and I were huge Monty Python fans so naturally this article caught my eye: what ‘Monty Python and the Holy Grail’ teaches us about project management. (Brad Egeland, Association for Project Management)
  • A psychologist claims that learning untranslatable words from other cultures may be the key to happiness. (Sigal Samuel, Vox)
  • In case you need a translation when people talk about their ‘lewk.’ (Merriam-Webster)

Good eats:

  • When I saw the photo for creamy pasta with crispy mushrooms on Bon Appetit, I knew it wouldn’t be long before I found a reason to make it. Go ahead, click. See what I mean? On the way home last weekend, I pulled up the recipe and told Jim, “We need to stop at the store.” Satisfying comfort food. I miss it already.
  • I’ve been relying on some easy side dishes to get me through a hectic life lately. I’ll share them here in case they’re not in your repertoire. Toss broccoli florets with olive oil on a sheet pan, sprinkle with salt and roast at 400 until they start to brown. Then mix in some garlic slices. When the florets are nicely caramelized in spots and at the tenderness you like, take them out and toss them with lemon zest and parmesan cheese.
  • Another roasted favorite: trim and then halve or quarter Brussels sprouts, mix them with big slices of red onion and red bell (or sweet) pepper on a sheet pan, toss with olive oil (if you have bacon fat in the frig, add some of that too), sprinkle with salt and roast at 400 until they’re nearly the tenderness you like. Mix in some garlic slices and finish roasting. The caramelized leaves are so good.
  • Croissants from Union Special Bread in Raleigh, oh yes. I had one while writing this, magnificent. I also recently discovered the croissants from BJ’s, not in the same league but pretty darn good too.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/16 at 11 a.m.* – Audit and Improve Peer Review Efficiency at the Journals You Manage

Hear about peer review efficiency audit best practices from a technical and editorial perspective. Find out how to spot digital optimization opportunities in peer review and employ Agile project management principles to make iterative improvements. Learn how to assess and improve editorial team alignment, peer review policies, and instructions for authors. More info/register.

Host: Scholastica

Presenters:

  • Brian Cody, Co-Founder and CEO, Scholastica
  • Lindsey Struckmeyer, Editorial Client Manager, J&J Editorial
  • Danielle Padula (moderator), Community Development Manager, Scholastica

*All times are Eastern Standard Time unless otherwise noted.


Mon 12/16 at 1 p.m. – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 12/16 at 3 p.m. – Design Your Perfect 2020: How to Create Powerful Goals and Actually Stick to Them

Additional dates: Mon 12/16 at 9 p.m., Wed 12/18 at 11 a.m. and Fri 12/20 at 11 a.m.

Learn goal-setting methods to ensure you set inspiring goals and actually achieve them in 2020. Find out the #1 reason why people with numerous ambitions end up accomplishing so little, 3 zones of goal-setting and why only one of them can make you successful, how to avoid the top reason most people fail with their goals, a simple action that will make you 42% more likely to achieve your goals, and Hyatt’s proven 7-part formula for fail-proof goal-setting. More info/register.

Host/Presenter: Michael Hyatt


Tue 12/17 at 12 p.m. – 2020 Event Trends

Every year we publish 10 Event Trends, our annual research on trends, downloaded by 2,000 event professionals in one day. This webinar is your only chance to filter through the noise of trends and focus on what really matters. Tune in to get a year of research, summarized in easy to digest slides. 1 CMP credit. More info/register.

Host: Event MB

Presenter: Julius Solaris, founder and editor of EventMB


Tue 12/17 at 12:30 p.m. – Member Engagement Party

An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home?” Find out how to shift your mindset and improve member engagement throughout the membership cycle. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 12/17 at 1 p.m. – The 2020 State Legislative Sessions Are Coming: Are You Ready?

Hear leading association state government relations and advocacy practitioners talk about the latest state advocacy developments and share how they are preparing their associations for the 46 state legislative sessions kicking off starting in January. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Panelists

  • Diana Noel, Senior Legislative Representative, AARP
  • Brandon Robinson, Director of Policy, Virginia Association of Health Plans
  • Aaron Costello, Consultant, MG Strategy + Design
  • Molly Murray (Moderator), Field Representative, American Medical Association

Tue 12/17 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/17 at 2 p.m. – Opening Your Eyes to the Microaggressions Around You

Microaggressions can be subtle or unintentional actions or comments that convey prejudice or disdain. Explore microaggressions experienced every day, why they occur, and equality solutions to prevent problem behaviors. Learn how to build and implement an equality mindset for your organization that champions world-class results and a new status quo. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Brian J. Sullivan, founder, ACTIVE Equality


Tue 12/17 at 2 p.m. – Get the Office Out of the Office

Hear about best practices for hosting off-site meetings, including lifting the barriers that stifle creativity and enabling businesses to focus on the content of the meeting, not the setup. More info/register.

Host: Smart Meetings

Presenter: Rachele Vincent, Regional Director of Sales, TopGolf


Tue 12/17 at 2 p.m. – 3 Ways Starting a Podcast Can Help Your Nonprofit Grow

Learn how starting a podcast is a surprising way to create deep content, how to use podcasting to connect with dedicated supporters and meet new audiences, and how you can get your podcast started and what resources you will need. More info/register.

Host: TechSoup

Presenter: Adam Walker, co-founder of the digital agency Sideways8 and nonprofit co-founder of 48in48


Wed 12/18 at 1 p.m. – The Hidden Value of Open Source – Secrets of Successful Corporate Learning Solutions

Until recently, open-source learning solutions primarily served academic institutions. Not anymore. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. Find out if the advantages of open source make sense for your organization. Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst and CEO, Talented Learning
  • Randy Jones, VP of Business Development and Strategy, eThink Education
  • Laura Kiley, Channel Partner Manager, GO1
  • Ollie Browning, UK Sales Director, GO1

Thu 12/19 at 11:30 a.m. – Vision 2020: Envisioning the Emerging Role and Impact of Associations

Join us for a strategically stimulating panel discussion addressing some of the emerging challenges, changes, and innovations that can provide opportunities for associations to have an even greater impact in member engagement and outreach, marketing strategies, community relations and engagement, and technology and staffing. 1 CAE credit. More info/register.

Organizer/Moderator: Talisa Thomas Hall, ACS, ALB, VCP, The Association Whisperer


Thu 12/19 at 1 p.m. – Learning Business Trends // Our 2020 Vision

As the year draws to a close, join us for an expeditious look at key trends that impacted lifelong learning, professional development, and continuing education in 2019 and that will continue to shape learning businesses in 2020. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras and Leading Learning


Thu 12/19 at 2 p.m. – The Power of Strategic Planning: Reimagining What’s Possible

Learn how the right strategic plan can help your organization reimagine what’s possible and achieve it. Leave this webinar with a clear understanding of how your association can benefit from strategic planning and the steps you will need to take to get an effective, game-changing plan in place. More info/register.

Host: Virtual Inc.

Presenters:

  • Andy Freed, Chief Executive Officer, Virtual, Inc.
  • Greg Kohn, Chief Growth Officer, Virtual, Inc.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Marek Mucha via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe.

The 2020 predictions and trends articles are starting to appear. Sustainability and ‘flight shaming’ are topping many lists of event trends. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market.

Billhighway is publishing a series of posts about chapters in crisis. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement.

A twofer on data privacy regulations. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

Quick hits before we get to next week’s free webinars:

  • 3 tips for women who want to improve their mindsets in 2020. Love this approach to goals, success and life. (Aimee V. Sanchez, Ph.D., Association Chat)

Good eats: I didn’t spend much time in the kitchen this past week due to ASAE TEC and other commitments, but I did make this chile crisp from Bon Appetit. I spooned it over pan-fried flounder and will now find other ways to use the leftovers, very tasty stuff. If you’re not familiar with this Chinese condiment, this article from Taste about the cult of chile crisp will bring you up to speed.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/9 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/10 at 1 p.m. – Recession Ready PD

Explore common trends we can expect in the CE marketplace during recession. Examine how three key shifts can strengthen your strategic position. Take away a framework for facilitating stakeholder conversations on recession ready PD. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd


Tue 12/10 at 1 p.m. – Useful, Free & Low-Cost Tools, Software, and Services for Your Nonprofit

What software tools and services are available to nonprofits at low or no cost that are worth using? How do you judge when a tool really is low cost, as opposed to one that will end up costing you time and effort? We’ll walk through the latest free and low-cost tools, software, and services that are worth knowing about. More info/register.

Host: Idealware

Presenter: Colin Murphy, Idealware


Tue 12/10 at 1 p.m. – How to Use Behavioral Economics to Build a Successful Monthly Giving Program

Monthly donors give 42% more over the course of a year compared to one-time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. Learn about the emotional, social, and cognitive mechanisms that drive people to opt into a monthly giving program. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Graci, Behavioral Economics Specialist at Creative Science


Tue 12/10 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/10 at 3 p.m. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors

The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Can associations be more entrepreneurial and adopt for-profit ways of thinking and doing business to stay in business? Yes, as some associations have demonstrated — through high-yielding joint ventures, investments, and strategic partnerships. Join us for a dialogue about what it takes to transform the revenue mindset, leverage our authority and expertise as associations, and generate revenue based on the needs of whole new audiences we’ve never considered before. Location: Washington DC and online. More info/register.

Organizers: Meena Dayak, Associations Catalyzing Entrepreneurship and Scott Oser Associates

Presenters:

  • Jennifer Baker (moderator), MSW, CAE, Senior Director, Business Solutions at ASAE Business Services
  • George Morvis, founder, president and CEO of Financial Shares Corporation
  • Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute

Wed 12/11 at 12 p.m. – Member Engagement and Loyalty Study Reveal

Take a dive into Community Brands latest research, the “Member Engagement and Loyalty Study,” which looks at how member engagement and loyalty have changed over time, and digs deeper into what’s behind member sentiments and behaviors based on generation, career stage, and other factors. Hear recommendations on how to use the study’s data to better serve your members. 1 CAE credit. More info/register.

Host: Community Brands


Wed 12/11 at 1 p.m. – Tech Trendwatch: What’s New, and Important, in Meetings Tech

From augmented reality and virtual reality to mixed reality and beyond, discover what new technologies are actually relevant to your meetings, how they may impact your budget and how you can best use them to improve both your attendees’ experience and the ROI of your event. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Corbin Ball, Corbin Ball & Co.


Wed 12/11 at 2 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

We need to allow member data to tell us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. How can we harness the power behind our systems to create the best possible experience for our members? More info/register.

Host: Impexium

Presenter: Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic


Wed 12/11 at 2 p.m. – Avoiding the Common Pitfalls of a System Implementation

Regardless of system, implementing an AMS, credentialing system, new website, or LMS can pose several challenges and become over-complicated, costly, and frustrating. Hoehn will share his unique perspective having 15 years of experience as both an association and vendor staff member. He will share some of the common predicaments and how to avoid them when improving your digital business. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Michael Hoehn, ACGI’s Vice President of Professional Services


Wed 12/11 at 2 p.m. – The Invisible Workload of Event Planning

Ask event managers about the invisible workload of their job, and they’ll know exactly what you’re talking about. Learn how event technology can simplify each phase of the event planning lifecycle; from venue sourcing to website building, employee wrangling, reporting, and everything in between. Uncover how top planners are automating the mundane so they can focus on what really matters—creating a once-in-a-lifetime experience for attendees. More info/register.

Host: BizBash

Presenters: Paulina Curto, Manager, Meetings & Events, and Myllisa Patterson, Senior Director, Event Cloud Marketing at Cvent


Wed 12/11 at 2 p.m. – Plan to Produce: Convening Leaders LIVE 2020 Sneak Preview

It’s that time of year—time to see what’s in store for the Convening Leaders live stream program! Hear about everything from the session agenda to engagement opportunities, the Mash up studio and much more. More info/register.

Host: PCMA

Presenters: Caitlin O’Malley, Education Associate, and Leslie Bailey, Education Manager, PCMA


Thu 12/12 at 11 a.m. – Advocacy 365: Mapping Out Year-Round Engagement

Highly successful advocacy programs employ year-round activities that drive greater engagement and build stronger relationships.  Learn how to develop a strategy for every month of the year and take away an easy-to-follow outline of tactics your program may be missing that could add big value. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • David Lusk, Founder and CEO of Key Advocacy
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 12/12 at 2 p.m. – From Fan to Fanatic: Tricks of the Community-Building Trade

Why do some events fail to enhance trust, create lasting connections, increase loyalty, and grow your bottom line? Learn how to drive revenue and sales transactions indirectly, through meeting the emotional needs that really drive a sense of belonging. The value for an attendee’s heart and your business comes from creating effective ways for people to connect and an emotional benefit (desire) to stay connected. More info/register.

Host: Smart Meetings

Presenters:

  • Rhonda Payne, Chief Learning Officer, ASAE & the Center for Association Leadership
  • KiKi L’Italien, founder, Amplified Growth, and CEO/host of Association Chat

Thu 12/12 at 2 p.m. – Getting the Sequence Right: Strategy, Design, Budget!

Following the traditional model of locking in a budget before exploring design and strategic ideas can result in business events feeling the same year over year. Break the cycle by exploring a mindset and methodology that places strategy and design before final budgeting decisions. Learn how this approach fosters the creation of unique event experiences that are not only strategically aligned, but also budget friendly. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dan Sundt, founder, CXO Marketing, and Brand Strategist and Master Designer, DesignStudio by Maritz Global Events


Tue 12/17 at 1 p.m. – The 2020 State Legislative Sessions Are Coming: Are You Ready?

Hear leading association state government relations and advocacy practitioners talk about the latest state advocacy developments and share how they are preparing their associations for the 46 state legislative sessions kicking off starting in January. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Panelists

  • Diana Noel, Senior Legislative Representative, AARP
  • Brandon Robinson, Director of Policy, Virginia Association of Health Plans
  • Aaron Costello, Consultant, MG Strategy + Design
  • Molly Murray (Moderator), Field Representative, American Medical Association

Wed 12/18 at 1 p.m. – The Hidden Value of Open Source – Secrets of Successful Corporate Learning Solutions

Until recently, open-source learning solutions primarily served academic institutions. Not anymore. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. Find out if the advantages of open source make sense for your organization. Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst and CEO, Talented Learning
  • Randy Jones, VP of Business Development and Strategy, eThink Education
  • Laura Kiley, Channel Partner Manager, GO1
  • Ollie Browning, UK Sales Director, GO1

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Johannes Plenio via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you.

Association silos have been a topic of conversation for years now. They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration.

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. MemberSuite describes the difference between real and pseudo SaaS AMS and suggests 12 questions you can ask a potential AMS vendor to find out what they’re really selling.

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365.

Associations are not addressing the emotional minefield of work, says Amanda Kaiser at Kaiser Insights. She has a good point. Why don’t associations serve the whole person? Aren’t personal & professional lives intertwined for many? Doesn’t one affect the other?

William D. Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. I especially like his “stop doing” list.

Quick hits before we get to next week’s free webinars:

  • Why was Paula Deen allowed to be the authority on Southern cooking for over a decade? Seriously, ugh. (Lauren Michele Jackson, Eater)
  • West Virginia inmates will be charged by the minute to read e-books on tablets. How ridiculous, taking away something that can transform a person—reading. (C.J. Ciaramella, Reason)
  • I can’t stop watching this, one of the oddest (and funniest) sports interviews I’ve ever seen. “Lead (or take) a horse to the water” will never be the same. (Harlequins Rugby League)

Good eats:

  • I have a ton of daikon radish in the frig from our CSA share. I figured they would keep well while I decided what to do with them. We liked these spicy roasted daikon radish fries although only the skinniest ones got crispy. Feeling lazy, I used ground ginger instead of fresh.
  • Seeing this photo of ham steaks with juniper cream sauce on the Taste site, I just had to try the recipe. The recipe says to strain the sauce, which I did, but the sauce in the photo is not strained, bait and switch! Seriously, the sauce was delicious when combined with the ham. Sherry vinegar makes a huge difference, keep some in your cabinet.
  • Growing up in southeastern MA, I have always loved our native fruit, cranberries. This King Arthur Flour recipe for Nantucket cranberry cake is easy to make for dessert—or snacking.
  • I’ve been holding onto three Seminole pumpkins, waiting to be inspired. This weekend I came upon the idea of stuffing and roasting them. I used mushroom, spinach, onion, bacon, garlic, bread, egg, cream, gruyere and parmesan in my stuffing, a riff on Dorie Greenspan and Ciao Chow Linda.
  • Have you ever made French toast in a sheet pan? So much easier! Spray pan. Pour custard mixture into pan. Arrange bread slices. Then flip each one over in the order you placed them. Let sit to absorb custard. Bake on lower rack at 425 for 10-15 minutes. Transfer pan to upper rack and broil a few minutes until done. The March/April 2019 issue of Cook’s Illustrated has the recipe.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/2 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Mon 12/2 at 5:30 p.m. – AWTC End-of-Year Reception (Washington DC)

Join AWTC for our biggest event of the year. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. Enjoy an evening of delicious food, drinks, and great company. Location: Washington DC. More info/register.

[Note from DR: I’ll see you there!]


Tue 12/3 at 12 p.m. – Association Data Analytics Brown Bag

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. 1 CAE credit. More info/register.


Tue 12/3 at 12:30 p.m. – Member Engagement Party

An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Learn how to shift your mindset and improve member engagement throughout the membership cycle. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 12/3 at 1 p.m. – 10 Tips to Crush Your Goals in Ads, Exhibits, & Sponsorships

Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. More info/register.

Host: Engage Software

Presenter: Scott Oser, founder, Scott Oser Associates


Tue 12/3 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/3 at 2 p.m. – Tech That Translates: The Best Tools to Engage Your Audience

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman


Wed 12/4 at 2 p.m. – Demystifying Event Marketing

Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent


Wed 12/4 at 3 p.m. – Signs It Is Time to Redesign Your Website (Reston-Loudoun VA Idea Swap)

A website redesign is a business investment that can impact your association in a positive way, but it can also take a significant amount of time. Find out why and when you should make the investment. 1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community


Thu 12/5 at 2 p.m. – A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) goes into effect on Jan. 1, 2020. Learn about the requirements and technicalities of CCPA, how CCPA affects integrated marketing tactics, how you can plan for the CCPA, and what other digital marketers are doing to come into compliance. More info/register.

Host: ON24

Presenters:

  • Boris Segalis, Partner and Vice Chair Cyber/Data/Privacy, Cooley
  • Bryn Powell, Director of Demand Gen, ON24
  • Uzair Dada, Founder & CEO, Iron Horse Interactive
  • Ellen Smoley, Growth Marketing Specialist, atEvent

Thu 12/5 at 2 p.m. – Keep the Conversation Flowing into Your Next Event

Blended learning has been top of mind for hybrid event producers when it comes to the overall participant experience. Hear an example of how using a specialty online platform in a creative way to further networking and session discussions beyond live event hours has shaped the attendee experience and exceeded expectations. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Ho Yin Chueng, Founder & Creator, Remo
  • April Doty, Communications and Events Management, Minds@Work

Thu 12/5 at 2:30 p.m. – Embrace Digital Marketing (or Get Left Behind)

Associations seeking growth in membership and sponsorship can use digital marketing to turbocharge their efforts. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. Learn about the key traits for great association social media presence, the difference between platforms, and when to decide if paid advertising makes sense. More info/register.

Host: The Moery Company

Presenters:

  • J.P. Moery, founder, The Moery Company
  • Lyndsey Medsker, founder, Clear Skies Strategic Communications

Fri 12/6 at 1 p.m. – Mission (Seemingly) Impossible: Calculating the ROI of eLearning

Learn about an easy to use, eLearning ROI model that goes beyond ‘time spent and course completions’ and instead ties calculable outcomes directly back to your efforts. More info/register.

Host: Blue Sky eLearning

Presenter: IMPART! Learning Solutions CEO, Dan Streeter


Fri 12/6 at 3 p.m. – ASAE Small Staff Association Professionals Book Club

Save the date and start reading. The next book will be Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Tue 12/10 at 3 p.m. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors

The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Can associations be more entrepreneurial and adopt for-profit ways of thinking and doing business to stay in business? Yes, as some associations have demonstrated — through high-yielding joint ventures, investments, and strategic partnerships. Join us for a dialogue about what it takes to transform the revenue mindset, leverage our authority and expertise as associations, and generate revenue based on the needs of whole new audiences we’ve never considered before. Location: Washington DC and online. More info/register.

Organizers: Meena Dayak, Associations Catalyzing Entrepreneurship and Scott Oser Associates

Presenters:

  • Jennifer Baker (moderator), MSW, CAE, Senior Director, Business Solutions at ASAE Business Services
  • George Morvis, founder, president and CEO of Financial Shares Corporation
  • Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute

Thu 12/12 at 11 a.m. – Advocacy 365: Mapping Out Year-Round Engagement

Highly successful advocacy programs employ year-round activities that drive greater engagement and build stronger relationships.  Learn how to develop a strategy for every month of the year and take away an easy-to-follow outline of tactics your program may be missing that could add big value. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • David Lusk, Founder and CEO of Key Advocacy
  • Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 12/12 at 2 p.m. – From Fan to Fanatic: Tricks of the Community-Building Trade

Why do some events fail to enhance trust, create lasting connections, increase loyalty, and grow your bottom line? Learn how to drive revenue and sales transactions indirectly, through meeting the emotional needs that really drive a sense of belonging. The value for an attendee’s heart and your business comes from creating effective ways for people to connect and an emotional benefit (desire) to stay connected. More info/register.

Host: Smart Meetings

Presenters:

  • Rhonda Payne, Chief Learning Officer, ASAE & the Center for Association Leadership
  • KiKi L’Italien, founder, Amplified Growth, and CEO/host of Association Chat

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Clyde He via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Remote work is business as usual for many of us. Most, if not all, of my clients have staff working from home in locations far from headquarters. I bet most association professionals seek jobs where they have the option to work remotely when necessary. WBT Systems explains how associations can help both members and employers adapt to remote working.

Augmented analytics is a megatrend set to disrupt the business world, says Natan Pollack at ReadWrite. What I’m wondering is whether some of the newish data analytics products built for associations do this kind of thing? Anyone know?

The intuitive problem-solving approach that works for individuals does not work for groups—that’s why many meetings end up being unproductive failures. Al Pittampalli at Harvard Business Review explains how to conduct methodical meetings that produce better results.

­­Does your association need to renew its DMCA safe harbor protection from copyright infringement liability? You better check out what Venable LLP has to say about it. Also, I find this amusing: this 968-word article, the size of a blog post, has five authors. What the what? Lawyers.

Rod Stewart has always been one of my favorite rockers, especially back when he was with the Faces, but, along with everyone else, I had no idea he was a huge model railway hobbyist. He said,I find beauty in what everyone else sees as ugly – rugged skyscrapers, beaten-up warehouses, things that are very run down.” Check out the photos of his city on the BBC site.

Good eats:

  • My house was the scene of a pasta extravaganza last weekend. Jim was away hunting so I indulged in two of my favorites. First up, a Thai-style pasta with peanut butter sauce loaded with veggies (whatever is left over in the frig), ginger, garlic, warm spices and a ton of cilantro. I couldn’t help but eat two bowls.
  • Earlier in the week, I made sweet potatoes with tahini butter from Bon Appetit. We eat a lot of sweet potatoes so I’m always looking for new ideas. This recipe is promising but I didn’t care for steamed sweet potatoes—the skin was too soggy, especially after the leftovers spent a day in the frig.

Instead of steaming, if time is tight, poke the potatoes all over with a fork and nuke them for 5 to 8 minutes, depending on the size, then finish them off at high heat in the oven or toaster oven. Or just roast them if you have the time. I liked the tahini butter—interesting, in a good way, flavors.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/25 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/26 at 12 p.m. – Creating Boards of Excellence (Washington DC Idea Swap)

Creating a board of excellence requires more than a once a year effort. It requires commitment, patience, making the organization a priority above personal interest, listening to others even when they don’t share your perspective, and the willingness to support a voice/decision outside the board room when the vote didn’t go your way. Learn how your association can create a board of excellence, and how to ask the hard questions, hear varied voices and opinions, and capture moments of connection to develop a board that leads better together. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Lowell Aplebaum, CAE, CPF, CEO, Vista Cova


Tue 11/26 at 12:30 p.m. – The Financial Aspects of a Credentialing Program

Find out how to build, price, and operate a profitable credentialing program instead of a draining distraction. Learn about effective financial planning, establishing financial success metrics, and risk management and mitigation. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: David Rozsa, CAE, ACA, CEO, Metacred


Tue 11/26 at 2 p.m. – How to Handle Nightmare Volunteers (Association Chat on Twitter #assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Mon 12/2 at 5:30 p.m. – AWTC End-of-Year Reception (Washington DC)

Join AWTC for our biggest event of the year. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. Enjoy an evening of delicious food, drinks, and great company. Location: Washington DC. More info/register.

[Note from DR: I hope to see you there! Please introduce yourself if you see me.]


Tue 12/3 at 1 p.m. – 10 Tips to Crush Your Goals in Ads, Exhibits, & Sponsorships

Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. More info/register.

Host: Engage Software

Presenter: Scott Oser, founder, Scott Oser Associates


Fri 12/6 at 3 p.m. – ASAE Small Staff Association Professionals Book Club

Save the date and start reading. The next book will be Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


 

Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems lists the integration issues you should consider before selecting a new LMS. They also suggest questions about integration to ask your shortlist of vendors.

Do you think all AMS are essentially the same beneath the bells and whistles? I did but now I know better thanks to this post from MemberSuite about the seven hidden costs of a pseudo SaaS AMS. I also didn’t know some AMS are not really SaaS and why that’s a critical distinction. Sounds geeky but it’s not.

Here’s one for my marketer friends from Jodi Harris at Content Marketing Institute about how to educate management or leadership about the value of content marketing. It’s a worthy topic if you want to distinguish your brand from the competition and get a head start on developing deeper relationships with clients and prospects.

Billhighway shares the story of an association that took a successful chapter mentoring program, worked with the chapter to scale it up and then offered it to other chapters. 

Quick hits before we get to next week’s free webinars:

  • Don’t assume younger employees are the most tuned in to cybersecurity. Per a new study, the cybersecurity awareness gap isn’t what you’d expect. (Ernie Smith, Associations Now)
  • 5 types of data you should request on your event registration form—and why. (Dave Lutz, Velvet Chainsaw)

Good eats:

  • The best dish all week: homemade lamb gyros from Serious Eats. Who knew you could replicate that satisfying late night flavor at home? I remember going to a little place in Georgetown back in my waiter/bartender days for my gyro fix after work—or after last call. For this recipe, I made my tzatziki without mayo and with the addition of dill. We added chopped lettuce and tomatoes to our gyros.
  • Another hit, this salsa verde from Taste. I swear the color and texture changed after adding the vinegar, so cool. Was it culinary magic or science? We had it one night on fish (wahoo) and another night on steamed potatoes.
  • Jim has a hunting trip coming up later this month, so we need to make space in the chest freezer for, hopefully, a bountiful venison harvest. Rummaging through, I found a forgotten three-pack of cauliflower rice from BJ’s in there. I sautéed red onion, a mix of peppers (sweet corno di toro, poblano and jalapeno), shiitake mushrooms and cabbage, and then added the “rice” to the mix. Very tasty.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/18 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/19 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Tue 11/19 at 11:00 a.m. – Tech Talk on Tech Tools

Join a free-wheeling discussion about some hot tools and topics, specifically: password managers – our favorites and how to integrate them into your life; Slack – what it is, why we love it, how we use it; managing documents in the cloud – how to organize your docs and collaborate with your colleagues; making remote staff feel part of the gang – video and other communication tools. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, CTO Maki Kato, Front End Developer Jaime Quiroz and Project Administrator Maria Lima


Tue 11/19 at 12:30 p.m. – Tracking Membership Renewal System Performance

Where are your renewal efforts most vulnerable? How do you know your membership renewal efforts are optimized? What can be done to find the leaks in the key activity supporting member retention? Learn about the components of a membership renewal tracking system critical to optimizing its performance. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 11/19 at 1 p.m. – Check Scams and How to Safeguard Against Them

Scammers are getting more and more sophisticated in the tactics they employ to steal financial information; learn what to watch for so you can protect your organization’s assets. More info/register.

Host: MCI Group

Presenter: Kristen Hewlett, MCI USA’s Vice President of Finance


Tue 11/19 at 2 p.m. – Association Chat on Twitter (#assnchat)

The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 11/19 at 2 p.m. – Anatomy of a Mission-Driven Website

Explore what makes for a successful mission-oriented website, from content to user flow to thank-you pages. Learn how to write clear hero messages that encourage your audience to take action. Find out how you may be creating confusion through your messaging, user experience and/or forms (and how to fix them). Take away tactical tips for quick website fixes that result in immediate improvements. More info/register.

Host: Mighty Citizen

Presenter: Mike Steckel, User Experience Director, Mighty Citizen


Tue 11/19 at 2 p.m. – Turn Your Conference into a Content Machine

Learn how to best capture content that will not only increase your revenue, but increase the value for your participants. Get your producer hat on as we consider content in new and fresh ways which lead to creating products and services from your conference content that users will see as a necessity. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Tracy King, MA, CAE, CEO and Chief Learning Strategist, InspirEd
  • Celess Tyrell, Director of Online Learning and Innovation, ANNA

Tue 11/19 at 2 p.m. – How to Design an Irresistible Website that Attracts the Right Members

Find out how to appeal to your potential members, so you can design a website that builds trust, surpasses expectations, and increases membership applications. Learn how to define your user groups and create an unforgettable user experience, 10 best website design practices to increase your membership, and the essentials you need for every nonprofit website page. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Sarah Henry, Content Marketing Growth Manager, Elevation Web


Tue 11/19 at 2 p.m. – Four Findings Why Face-to-Face Meetings Still Matter

A research study conducted by Hilton Hotels and Resorts revealed that respondents still believe that they can get more done in-person. This presentation will showcase the results of the study and how these findings could be integrated to elevate the attendee experience at your meetings. More info/register.

Host: Smart Meetings

Presenter: Nicole Tilzer, Director for Hilton Hotels & Resorts, and Signia Hilton, Global Brand Marketing


Tue 11/19 at 2 p.m. – Event Tech in 2020: Tools and Trends You Need to Know

Unless you’ve immersed yourself in the world of emerging event tech, it’s nearly impossible to see the possibilities available and how they can transform for your event. Hear about tools and trends you need to know for 2020. Listen to client case studies. Find out what attendees really want, and what the biggest names in the industry are doing at their events; uncovering fresh event tech ideas to increase your value and efficiency. More info/register.

Host: BizBash

Presenter: Joe Schwinger, CEO of MeetingPlay


Wed 11/20 at 12 p.m. – Experience Design Trends in 2020: Inclusion, Tech, Inspiration

Designing experiences in 2020 will go beyond meeting design and F&B. In this featured webinar, a panel of three experts on diversity, tech and production will outline the top trends that will shape the attendee journey in 2020. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

  • Andréa Long, Global Diversity Events Manager at Twilio
  • Lenny Talarico, CSEP, CHE, founder, Design Lab, The International School of Hospitality
  • Joe Schwinger, Co-Founder and CEO of MeetingPlay
  • Julius Solaris (moderator), Founder and Editor in Chief, EventMB.com

Wed 11/20 at 1 p.m. – Beyond the Course: Content Marketing Strategies for Continuing Education

With countless ways to promote and package instructional content, what’s the best way to invest your time and budget? Learn how to prioritize fluid customer education needs, build a convincing business case, and choose effective tools and technologies. Take away tips for quick deployment and continuous improvement, successful “lifecycle” content strategies, and metrics to evaluate program impact over time. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO & Lead Analyst at Talented Learning
  • Tiffany Mack, Sr. Marketing Manager of Careers & Education at Community Brands

Wed 11/20 at 1 p.m. – At Your Service: Free Ways CVBs Can Assist Your Meeting

Involving a CVB, or DMO, as they’re frequently called, at all stages of your meeting cycle is a sure way to save money. Learn about the specific services CVBs offer free to planners, how CVBs can help you negotiate with the various facilities and services you’ll require for your meeting, and how CVBs can help eliminate red tape for special considerations such as closing streets and reserving public spaces for events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh


Wed 11/20 at 1 p.m. – Translating Customer Experience into Member Experience

Find out how an association turns CX into MX—Customer Experience into Member Experience, and what interactions with the association and on the website are important. More info/register.

Host: Engage Software

Presenter: Tammy Puyear, senior Operations leader, Engage Software


Wed 11/20 at 3 p.m. – 5 Security Tips to Protect Your Login Credentials and More

Account compromises are one of the top 5 threats facing nonprofit organizations and are perhaps the most impactful. Digital credentials, such as usernames and passwords, connect you and your employees to critical business applications, as well as online services. Unfortunately, criminals know this—and that’s why digital credentials are among the most valuable assets found on the Dark Web. Learn about tools and techniques that can be used to protect your digital identity including good password practices, adding Multi Factor Authentication (MFA), and monitoring to alert when a compromised account is found. Don’t assume your organization won’t be targeted – everyone is a target. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer at Community IT


Thu 11/21 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 11/21 at 11:30 a.m. – How to be Both Profitable and Fulfilled in Business (Alexandria VA Brown Bag)

Hear proven strategies for increased productivity and profitability by pursuing fulfillment first. Learn how to discover your members’ hidden motivators, and why every association should make it a priority; the one shift that increases loyalty and member buy-in; the five secrets to driving and maintaining organizational culture and growth; and why honoring individuality is key to accomplishing the corporate mission. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: Jason Shine, REAL Smart Consulting


Thu 11/21 at 12 p.m. – The Value of Transitioning from a Sponsorship to a Partnership Program (Partnership Professionals Network Idea Exchange: Washington DC)

Sometimes the terms “sponsorship” and “partnership” are used interchangeably, however, they can be very different programs for associations and not-for-profit organizations. Participate in an in-depth discussion about more than 15 key differences between sponsorship and partnership programs, and learn the value proposition of each difference. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Thu 11/21 at 1 p.m. – Jump-Starting Revenue for Your Learning Business

Most learning businesses need to generate enough revenue to cover their operations and, in many cases, subsidize other parts of their organization. Hear about the building blocks of successful revenue growth and explore a range of techniques your learning business can leverage to significantly boost revenue from its current offerings. Walk away with concrete tips and practices you can put to work immediately to jump-start revenue for your learning business. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 11/21 at 2 p.m. – How Associations Are Enhancing Member Value with Data Analytics

See how easy it was for trade association 340B Health to set up member engagement scoring that included data from all relevant systems and in one year gain insights in the three areas that matter most to the typical association: member retention, new member acquisition, and conference registration. More info/register.

Host: .orgCommunity

Presenter: Rob Miller, CAE, senior vice president, Gravitate Solutions


Thu 11/21 at 2 p.m. – How to Increase Your Event Sponsorship Revenue in 2020

Event sponsorships are a great way to add revenue growth and ROI. Discover valuable ways to change your sponsorship approach and offer winning combinations for organizers, exhibitors, and sponsors. More info/register.

Host: Community Brands


Tue 11/26 at 12 p.m. – Creating Boards of Excellence (Washington DC Idea Swap)

Creating a board of excellence requires more than a once a year effort. It requires commitment, patience, making the organization a priority above personal interest, listening to others even when they don’t share your perspective, and the willingness to support a voice/decision outside the board room when the vote didn’t go your way. Learn how your association can create a board of excellence, and how to ask the hard questions, hear varied voices and opinions, and capture moments of connection to develop a board that leads better together. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Lowell Aplebaum, CAE, CPF, CEO, Vista Cova


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.


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Creative Commons image by Mathew Schwartz via Unsplash

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