Association Brain Food Weekly: 11.24.17

education for association management professionals

The weekly list of free educational events for the association community…

education for association management professionals

CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there.

Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic? But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits.

Does your association offer learning pathways? I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. WBT Systems explains how learning pathways benefit your industry, association, and learners, and how to get started.

When a technology project comes to a close, you want it to be done, over, finished, let’s move on. But, Diane Stoner at DelCor Technology Solutions strongly recommends doing a retrospective before memories start to fade. She explains why this exercise is so important and how to do one yourself.

Mark Prevost at Billhighway continues his series on chapter leadership conferences. In part two, he discusses how to find the best people to teach, facilitate, and participate on panels; what resources chapter leaders need to put new knowledge into action; how to introduce change; and how to help chapter leaders continue the learning experience.

Now, onto this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap)

Hear about practical steps every organization can take to support marketing efforts with video. Learn how to align different types of video with the phases of your marketing funnel to attract prospects and move them through increasing levels of engagement. See examples of different types of videos and discuss ways to apply marketing best practices to the development and deployment of video assets to ensure they drive the greatest return on investment. Location: Columbia MD. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Paul Gannon, founder, Thoughtcast Media

*All times are Eastern Standard Time unless otherwise noted.

Tue 11/28 at 12:30 p.m. – Enabling Learning & Performance Analytics with xAPI

Learn about the evolution of xAPI and its adoption in new technology, how xAPI has fueled learning analytics in large enterprise deployments, and the necessity of scalable learning. 1 CAE credit. More info/register.

Hosts: Web Courseworks and .orgCommunity

Presenter: Mike Rustici, President, Watershed LRS

Tue 11/28 at 1 p.m. – Combining Story and Game: A New Take on Applied Learning

Learn how story and game together can provide higher levels of engagement and application, creating more memorable learning experiences. Find out how to convert training situations into scenes, use the story arc model to identify scene breaks that create multi-path simulations, and use dramatic elements including character, time and scene to create more realism and engagement. More info/register.

Host: Digitec Interactive

Presenter: Jack McGrath, President and Creative Director, Digitec Interactive

Tue 11/28 at 1 p.m. – Working with State Organizations: Tips for Effective Engagement to Meet Your Advocacy Goals

When association advocacy work requires knowledge of the legislative landscape in all 50 states, government relations teams can turn to well-established organizations like the National Council of State Legislatures, the Council of State Governments, and the National Governors Association to make their work easier. Hear from association professionals about their experience working with these groups, how best to engage with state organizations, and why state organizations are an important part of their advocacy strategy. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council


  • Troy Flanagan, vice president of state and local government affairs, American Hotel & Lodging Association
  • Evan Hoffman, Director, State Government Affairs, Organization for International Investment
  • Megan Kueck, Manager of State and Local Affairs, Satellite Broadcasting and Communications Association

Tue 11/28 at 2 p.m. – #GivingTuesday LIVE with the ASAE Foundation (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Wed 11/29 at 12 p.m. – Using Content to Communicate Your Association’s Value

How you communicate with your members—and how you show them the value you provide—is the top factor members use to determine if they stay or if they go, according to the 2017 Member Loyalty Study by Community Brands. Learn how to keep different generations engaged with different messages, the best way to tell your association’s story, and the top content missteps—almost half the survey respondents had the same pet peeve. More info/register.

Host: Community Brands

Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands

Wed 11/29 at 1 p.m. – Content Strategies That Elevate Your Learning Presence

Hear about the changing role of the LMS. Learn about the key components of a digital content strategy and explore opportunities for maximizing different forms of content to engage your target audiences. 1 CAE credit. More info/register.

Host: CommPartners


  • Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirED
  • Richard Finstein, CEO, CommPartners

Wed 11/29 at 1 p.m. – CVB Update: At Your Service

Discover best practices for taking advantage of all the services that DMOs offer. Learn how to integrate the services of DMOs as part of your meeting and event resources, and create your own toolbox of strategies for working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh, chief strategist, Bonnie Wallsh Associates

Wed 11/29 at 2 p.m. – The Power of Live Events: How to Make Your Live Events Matter in a Digital World

Learn about the tragedy of the “ghost attendee” and what you can do about it. Hear about five ways to use your event data to improve the attendee experience, real-life examples of how planners are shaping the attendee journey, and actionable steps to get started. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent

Thu 11/30 at 12 p.m. – CEX (Association Component Exchange) Takeaways

Hear about some of the great chapter ideas and insights shared at CEX by Component Relations Professionals (CRPs)—including new ways of thinking about chapter participation and how you can adapt your chapter model to get strategic about its purpose and role; how the concept of a Member Community gives members the ability to participate when they want, where they want, and how they want; and how to use technology to recruit, select, and manage volunteers to fill existing gaps with people that are uniquely matched with available volunteer opportunities. 1 CAE credit. More info/register.

Host: Billhighway


  • Peggy Hoffman, president, Mariner Management & Marketing
  • Kyle Bazzy, director of growth, Billhighway

Thu 11/30 at 1 p.m. – Data Maturity: How to Keep Improving Your Approach to Data

Start to see your potential with data. Hear about a data maturity model—the five stages for developing a successful approach to data—so you identify where your nonprofit is currently on the data spectrum and how to move up to the next level. Learn the importance of a data-driven culture and how you can nurture data champions across your organization. More info/register.

Host: Idealware

Presenter: Eric Leland, Idealware Expert Trainer

Thu 11/30 at 1 p.m. – Artificial Intelligence for Marketing: Getting Started

Get an overview of artificial intelligence (AI) and machine learning (ML) so you can understand the language and the implications, speak cogently with your colleagues, and determine where to first apply this innovative technology. Get a firm grasp on how you are already using AI and ML and how these new tools will change your job. More info/register.

Host: American Marketing Association

Presenter: Jim Sterne, Board Chair, Digital Analytics Association

Thu 11/30 at 2 p.m. – Everything You Wanted to Know about Onsite Registration

Discover best practices and better solutions to make your event check-in a modern, seamless experience. Learn about new and emerging capabilities of today’s onsite registration tools; equipment needs for events of all sizes; buying vs renting; and how to evaluate your options, from DIY solutions to full-service providers. More info/register.

Host: Smart Meetings

Presenters: Kevin Yanushefski, Product Marketing Manager at CVENT, and Joe Skiados, Senior Manager for Onsite Solutions at CVENT

Thu 11/30 at 2 p.m. – Navigating the New Global Regulations for Physician Travel to Medical Meetings

Effective January 2018, most regions around the globe will be adopting new regulations that limit direct commercial funding to physicians for travel to any medical conferences. Understand the details of these new regulations and what’s driving the medical device industry to put them in place. Learn how to adhere to both international and ACCME regulations for commercial support that apply to CME providers. Identify and discuss potential solutions to preserve international physician attendance at your medical meeting. 1 CMP credit. More info/register.

Host: PCMA


  • Christina Wurster, Chief Revenue Officer, Heart Rhythm Society
  • James Youngblood, CEO, Heart Rhythm Society

Thu 11/30 at 2:30 p.m. – Membership Recruitment Tips from the Best Sales People

Hear advice for recruiting and engaging new members at live events, recruiting mid-market companies, and qualifying prospects through issue webinars and content delivery. More info/register.

Host: The Moery Company

Presenters: president JP Moery (moderator) and sales team members Mike Thomas and Bethany Murphy, The Moery Company

Thu 11/30 at 3:30 p.m. – Engaging Websites (Montgomery Cty MD Idea Swap)

The days of just having a mobile friendly/responsive website are behind us. It’s simply not a luxury anymore. So now that your site works on mobile, why aren’t you getting floods of engaged users? Learn how to attract members, donors and other visitors to your website and convert them into taking desired actions on your website. Location: Rockville MD. More info/register.

Host: Association Networking Group

Presenter: Justin Watson, President, Actualize Studio

Save the date: Wed 12/6 at 12 p.m. CST – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by ShonEjai on Pixabay

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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