Association Brain Food Weekly: 12.1.17

professional development for association management professionals and their community

The weekly list of free educational events for the association community…

vulture by dev-leigh-449906

AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Tim Ebner at Associations Now shares three ways AI is helping associations make an impact.

AI’s a pretty exciting topic, isn’t it? I finally have a handle on the different types of AI and how AI works thanks to decoding AI and its language for me. Now what about mobile apps, particularly event apps? I can speak that language too because of this post on event app basics from the folks at Eventpedia.

I sometimes wonder if LinkedIn’s business model is: let’s do what associations do except we’ll put more money behind it and try to do it better. Their online education platform is growing and now they’ve introduced LinkedIn Career Advice: “a new way to help you find and connect with professionals for mentorship.” If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do.

How do you compete in online education if you only have a tiny budget? You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library.

At the recent Association Component Exchanges (CEX) hosted by Billhighway and Mariner Management, Jennifer Rowell from the North Carolina Association of CPAs (yay, NC!) and Lindsay Currie from the Regulatory Affairs Professionals Society shared 15 ways to reinvigorate your chapters and improve the success of your chapter network.

Finally, what you came here for: this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association

Have you ever wondered how your association’s culture impacts your ability to be innovative? Technology isn’t the only success factor. As it turns out, your association’s culture has a big impact. Hear ideas for solving common cultural challenges facing today’s associations: anticipating member expectations, governance/ability to shift directions, embracing failure/risk, and fostering creativity. More info/register.

Host: Teri Carden, Founder, ReviewMyAMS

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive

*All times are Eastern Standard Time unless otherwise noted.

Tue 12/5 at 2 p.m. – The Future of Associations (Association Chat)

“The time is now for membership associations to tackle the challenges facing them and transform themselves for the future.” Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Omer Soker, association futurist and strategist

Tue 12/5 at 2 p.m. – 2018 Industry Forecast: Strategies & Tips for the Year Ahead

Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s trends report. More info/register.

Host: Smart Meetings

Presenter: Andrew Freeman, Founder/Partner, af&co

Tue 12/5 at 2 p.m. – The Future of Medical Meetings and Trends

Medical meeting trends, regulations, mandates, and experiences are changing faster than we can track. Learn if we are getting closer to seeing standardization or predictability in data requirements, i.e. food and beverage caps, hotel perception, etc. Find out how new MedTech guidelines in Europe affect medical meetings globally. Hear whether pharmaceutical companies will continue to stay on pace with new acquisitions and mergers and how that will affect meeting staff. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Pat Schaumann, Sr. Director, Healthcare Compliance, Maritz Travel

Tue 12/5 at 4 p.m. – PD Book Chat

Discuss Simon Sinek’s book, Start with Why. His TED talk is also a quick and informative way to become familiar with some of the ideas we’ll discuss as part of the book club. More info/register.

Host: ASAE Professional Development Section

Tue 12/5 at 5:30 p.m. – Ho-Ho-Holiday D.C. Area Association Networking Celebration (Washington DC)

Join the D.C., Reston, Montgomery County, Columbia and Loudoun ASAE Idea Swaps as well as the Alexandria Brown Bag for the first joint Holiday Association Networking Celebration. Location: Washington DC. More info/register.

Host: Whiteford, Taylor & Preston LLP

Wed 12/6 at 12 p.m. CST – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway

Wed 12/6 at 2 p.m. – Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan

Hear about the communication challenges facing associations, according to the 2017 Association Communications Benchmarking study, and recommendations to help you improve your communications program as you head into 2018. 1 CAE credit. More info/register.

Host: Naylor Association Solutions/Association Adviser

Presenter: Jill Andreu, Vice President of Content and Strategic Partnerships, Naylor Association Solutions

Wed 12/6 at 2 p.m. – After Appagedon: Your Event App and 2018

Since Apple’s changes in June, there have been a lot of rumors, updates, and upheaval in the event planning community where mobile event apps are concerned. Learn what clients and industry partners are hearing directly from Apple about native mobile event apps, what it means for planning your attendee user experience in 2018 and beyond 2018, how all these changes affect your planning for event technology next year and if you’re looking to sign a multi-year contract. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Jordan Schwartz, CEO, Pathable

Wed 12/6 at 2 p.m. – 10 Tips for Creating Great Webinar Content

Learn how to creating more targeted and engaging webinar content, find new content themes and ideas, make webinar content more interactive, and build multi-media presentations. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.

Wed 12/6 at 2 p.m. – New European Union Data Privacy Laws Could Cost Your Company Money

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable in May. Learn about the three essential components to ensure data privacy and maintain compliance, the type of opt-in conditions need to be added or adjusted any time you collect personal data, and the breadth of data this new regulation affects and reassess what information is truly essential to solicit. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tim Clements, independent privacy professional focusing on GRC & data privacy programs in global corporations

Thu 12/7 at 12:30 p.m. – 5 Ways Association Work will Evolve in the Next 5 Years

Delve into the brave new world of association work. In the next five years, sacred cows will become an endangered species within associations transforming the way we work and the manner in which we run our organizations. While the capabilities of technology and speed have gradually shifted how we work, we are only beginning to address how these factors are liberating the traditional organizational model and positively impacting why we work. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Stuart Meyer, CEO, National Barbecue & Grilling Association and founder, Social Frequency Media

Thu 12/7 at 1 p.m. – 2017 Learning Trends, 2018 Learning Forecast

As the year draws to a close, we’ll look back at key trends and developments that impacted learning in 2017 and look ahead to what you should be prepared for in 2018. We’ll focus on the implications these trends and developments have for your organization’s education offerings. 1 CAE credit. More info/register.

Hosts: Tagoras and Community Brands

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras

Thu 12/7 at 1 p.m. – The No-Nonsense Strategy to Achieving Omni-Channel Relevance

Learn about the three major technical hurdles to achieving omni-channel relevance, why standard marketing automation tools have failed marketers, and practical advice on creating a personalized customer experience. More info/register.

Host: American Marketing Association

Presenter: Alyssa Jarrett, Sr. Content Marketing Manager, Iterable

Thu 12/7 at 2 p.m. – Chapter Email Strategy

1 CAE credit. More info/register.

Host: HighRoad Solution

Thu 12/7 at 2 p.m. – The Secret Language of Power

Explore why, and how, your complicated relationship to power affects your ability to create impact in this myth busting session supported by research from the fields of social science. Obtain deeper understandings of power, status and authority. Understand the behaviors that underlie power dynamics, and identify personal under-utilized areas of growth so you can develop a plan to grow that range. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Melissa Jones Briggs, lecturer, Stanford University’s Graduate School of Business

Thu 12/7 at 3 p.m. – From Artificial Intelligence to Human Intelligence – Key Themes at the ASAE Technology Conference (Idea Swap/Reston VA )

If you can’t make it to the ASAE Tech Conference, or will be there but wonder which sessions to attend, take a tour through some of this year’s key themes. Big ideas with practical uses include artificial intelligence, the internet of things, automation, and blockchain technology. Hear new takes on some broccoli topics (they’re good for you), including security, data analytics, and online learning. Finally we’ll bring these back to a human perspective through concepts such as human-centered design, design thinking, usability, personalization, and micro transactions. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Moira Edwards, MS, CAE, President, Ellipsis Partners, LLC

Fri 12/8 at 11:30 a.m. – Leverage Webcasts & Livestream Events (#AssocEvolve Lunch & Learn – McLean VA)

Learn how to leverage webcasts, live stream events, and virtual conferences to extend your association’s reach, increase engagement, and drive loyalty. If you or anyone in your network is interested please feel to register. Lunch provided. 1 CAE credit. Location: McLean VA. More info/register.

Host: benel Solutions

Presenter: Meghan Gowen, vice president, client development, CommPartners

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo of a vulture by Dev Leigh on Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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