Association Brain Food: 5.27.22

The weekly list of free educational events and resources for the association community…

A scene from Canyonlands National Park in southern Utah – inspiration for my weekly list of free educational events and resources for the association communityALS awareness. Last year, Mark Wallach of Results Direct was diagnosed with ALS, also known as Lou Gehrig’s disease, an always fatal, progressive neurodegenerative disease. If this is the first time you’re hearing this, I know the gut punch you’re feeling. Mark (aka @AssocITMan) wants “thousands of people living with ALS. The keyword here is living,” so treatment becomes profitable and possible. In the meantime, he’d like us to consider donating to I Am ALS, a patient-led community that provides critical support and resources to those living with ALS. His birthday is Sunday and I can’t think of a better gift.

Course evaluations. Most course (and conference) evaluations are pretty useless, says WBT Systems, because they measure how a learner felt about the course, not whether the course was effective. Relying on the expertise of Will Thalheimer, they describe how to improve the typical “smile sheet” evaluation and better measure a course’s effectiveness and value.

The great reassessment. Nearly two-thirds of Americans said their idea of a happy life shifted during the pandemic so they’re stepping off the hamster wheel, reports Megan Leonhardt at Fortune. This ‘great reassessment’ and ‘awakening’ is yet another sign we are never going back to ‘normal’ and that’s okay. The same observation was made by Dean West, FASAE, in an Association Laboratory article I featured last week. Throw your conventional wisdom out the window and take a fresh look at who your members, attendees, and customers have become.

Reimagining volunteering. Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

AMS requirements. Shopping for an AMS is daunting, especially when you don’t know what you don’t know. Trust me, that’s a lesson you’ll never forget. Impexium recommends eight requirements that all associations should have on their AMS list. Make sure these critical issues are on your radar.

Women and conferences. Two recent studies found that as professional conferences went virtual, more women attended, reports Cheryl Winokur Munk at The Wall Street Journal (free link). Is your association offering virtual options now? Because many women can’t attend in-person events. Consider surveying members and nonmembers who don’t attend in-person events to find out whether a virtual event would interest them and why. You might discover a bigger virtual audience than you imagined.

Marketing automation. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. GrowthZone describes the benefits of marketing automation and how it differs from email marketing.

Quick hits

How to spot a budding trend—I hadn’t heard of this promising approach before. (Amanda Kaiser)

Excellent tips for looking for a job while looking after yourself. (Carolina Gomez Gilbert)

Try these 15 small adjustments to get back hours of time every week. (Forbes Business Council)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Snack alert! I discovered Cazo de Oro’s kettle-style, fire-roasted Hatch chile corn tortilla chips last weekend. They remind me of freshly made chips and blow away all other supermarket tortilla chips. When I got home, I had to make guacamole.

Back to healthy food, one of my favorites is pan-seared fish (in this case, mahi) in white wine tomato basil sauce. On the side, an asparagus sauté with orange bell pepper, red onion and fennel pollen.

Sunday comfort food: Italian chicken casserole. Ingredients and amounts vary but here’s what went into mine this time: chicken thighs, bacon, cremini mushrooms, yellow onion, red bell pepper, garlic, canned roasted tomatoes, canned cannellini beans, arugula, spinach, egg noodles, chicken broth/flour sauce (aka velouté), topped with a mix of parmesan, asiago and mozzarella cheese.

On the side, another asparagus sauté but this time with orange and red bell pepper, garlic chives and fresh basil. Also, cauliflower roasted with red onion, red pepper flakes and fennel pollen.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/27 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Tue 5/31 at 1 p.m. – Reimagining Association Ecommerce: Exceeding High Member Expectations in Today’s Digital Age
Associations often struggle with e-commerce. Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon, Google, Target, etc. A common struggle is how to deliver that kind of experience, particularly when transactions happen in their AMS and other platforms that were not built to do so. Learn how to think of e-commerce and the use of traditional association platforms differently and how to decouple the store or marketplace from legacy systems to provide a great buying experience for the user. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies


Tue 5/31 at 1 p.m. – The Resignation of Old Ideas: Offsetting Challenges of Association Management

There are several ways to streamline a process that includes various approaches and modern business technology platforms that help organizations thrive. Learn which techniques can you apply to your association. Hear how to optimize association management processes and support the next generation of leaders. More info/register.

Host: Meeting Expectations

Presenters: from Meeting Expectations: Karl Kirsch, CAE, Vice President; Amanda Hammerli, CMP, Association Manager; Amelia Neiger, Education Specialist; and Joey Sirmons (Moderator), Director, Multimedia Production


Tue 5/31 at 2 p.m. – Breaking Through the Bamboo Ceiling in the Meeting and Events Industry

It’s been more than a year of conversations and awareness around the Asian American and Pacific Islander (AAPI) communities and the challenges that continue to be experienced. There remains, however, a proverbial “Bamboo Ceiling” for AAPI individuals still challenged by underrepresentation and lack of inclusion and voice in visible and critical industry leadership positions. Learn about their experiences and develop thinking and actions to learn to create inclusion for the AAPI and other underrepresented groups in our industry. 1 CMP credit. More info/register.

Host: MPI

Presenters: Gary Murakami, CMP, CMM, DES; Elaiza Shepherd; Joan Eisenstodt; Jenny Ng, CMP; Charlene Liu, CMP, DMCP


Wed 6/1 from 7 to 11 a.m. – Webinar Days 2022

Two days packed with inspiration and practical advice to, and from, the webinar makers, the marketing professionals and the marketing leaders who are transforming the way companies communicate, relate and connect with their audiences in webinars and digital events. The time is now to finally orchestrate webinars and digital events in your marketing stack. More info/register.

Host: TwentyThree


Wed 6/1 at 11 a.m. – Live Q&A: Introduction to the Metaverse for Business Events

The Metaverse is coming. How and when will it impact your business events? Stas has built numerous successful businesses, and his perspective on the timing and use cases for immersive experiences may help answer your most pressing metaverse questions. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Stas Zaslavsky, CEO of immersive experiential platform Vii


Wed 6/1 at 12 p.m. – AWTC Lunch Meet-Up (Bethesda MD)

Join an intimate, in-person lunch with Cynthia De Jesus (Association Analytics), Diane Harris (Association for Financial Professionals), Gayathri Kher (FusionSpan), and Tori Miller Liu (American Speech-Language-Hearing Association). We’re keeping things small and capping registration at 12 people. We ask that you be fully vaccinated and we will abide by local masking policies. Lunch is on your own. Location: Bethesda MD. More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 6/1 at 12 p.m. – Navigating the “New Normal” Workforce

Some say the Great Resignation is actually the Great Reassessment. People are re-evaluating their work-life balance, commute, culture, and careers. Learn how an employee-centric culture can create the kind of engagement where people think twice about exiting stage right. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Shira Lotzar, Chief Engagement Officer of Purposeful Hire


Wed 6/1 at 1:30 p.m. – Keeping Your Members Engaged from Onboarding Through Renewal on Your Membership Site

Learn how to experience your website and membership site through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Membership Website UX Specialist


Thu 6/2 from 7 to 11 a.m. – Webinar Days 2022

Two days packed with inspiration and practical advice to, and from, the webinar makers, the marketing professionals and the marketing leaders who are transforming the way companies communicate, relate and connect with their audiences in webinars and digital events. The time is now to finally orchestrate webinars and digital events in your marketing stack. More info/register.

Host: TwentyThree


Thu 6/2 at 11 a.m. – The Digital Ecosystem Approach: How It’s Shaping The Future For Associations

To achieve member satisfaction, associations must evolve their everyday tools by selecting software that integrates so they can leverage member data and track member engagement in real-time. When tools and technology are able to communicate and interact with one another, it creates a digital ecosystem, the way of the future—and the present. It provides freedom and flexibility to choose tools and technology that work best for your association while facilitating a centralized hub for member data. Hear about practical examples so you can feel confident as you begin to form your digital ecosystem. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Wicket Co-founder and CEO, Jeff Horne


Thu 6/2 at 12 p.m. – Pivot-Proof Your Event Planning Ride

The events industry has been on a wild ride over the past two years. From in-person to virtual to hybrid, and back again, it’s no wonder we feel like we haven’t gotten off the rollercoaster. It’s time to step off the carousel and talk about planning in the new normal. Your attendees depend on your expertise, so you don’t want to miss any industry updates while you’re creating seamless networking and engagement opportunities. Learn pro-event planning tips and ensure that no attendee is left behind. 1 CAE credit. More info/register.

Host: Pathable

Presenter: Ross Sawai, Vice President, Sales and Business Development, Community Brands


Thu 6/2 at 1 p.m. – Improving Online Conference Engagement Through Meeting Design: A Case Study

How do you deliver not just great, relevant content for online conference attendees, but how do you also allow attendees to really engage with that content and with each other? How do you break away from a more typical “sit and listen” model to one that is more active and participatory? Join us for a frank, behind-the-scenes conversation about the evolution and ultimate delivery of the 2022 ACT Conference. The case study will feature input from a partnership that brought it all together. 1 CAE credit. More info/register.

Host: EVA

Presenters:

  • Lee Gimpel, President, Better Meetings
  • Ginny Winkworth. Program Manager, Agents Council for Technology (ACT)
  • Vinnu Deshetty, Event Tech Advocate, EVA

Thu 6/2 at 2 p.m. – Member First Design

Explore how ASAE’s recent member-focused design exercises helped them break the cycle of designing systems for staff rather than members. Hear a lively exchange between ASAE and their consulting partner Yes& on how they worked closely together to reveal their truths and impact their members. This approach could be applied by your organization to solve members’ true problems to accelerate your mission, discover the problems members face completing “jobs to be done” while using association systems and how to solve them, give members what they need rather than what you think they need, and understand how to design systems that meet member needs. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE
  • Amy Hissrich MA, CAE, Vice President, Global & Web Strategy, ASAE
  • Tracy Betts, Senior Vice President Digital Innovation, Yes&
  • James Marquis, CIO, 501Works

Thu 6/2 at 2 p.m. – The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World

“Digital fatigue” is just another way of saying people are tired of boring marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging and authentically human. Maybe even fun. Hear about a new vision for audience engagement in a digital-first world, including having an audience centric approach to webinars and events, moving from presentations to serialized programs, personalizing content experiences, and turning audience engagement into data that converts. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing at ON24


Fri 6/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/3 at 4 p.m. – ASAE Member Benefits: Make the Most of Your Membership

Hear about ASAE resources members have used to excel in association management. By the end of this session, you will be prepared to explore all ASAE membership and network have to offer and be familiar with opportunities to expand your network and pursue professional development. More info/register.

Host: Fridays@4

Presenter: American Society of Association Executives (ASAE) Member Relations Manager Vanessa Gonzalez-Leyva


Tue 6/7 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Wed 6/8 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Wed 6/8 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Join us as we share tips for formulas for creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 6/8 at 2 p.m. – How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

LinkedIn is the most impactful professional network in existence. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including embracing and positioning your association’s value proposition on LinkedIn; strategies for Groups, Events, Company Pages and connection outreach; planning for content that connects; building bridges to new association revenue opportunities; and why your team’s individual posts impact hiring and talent acquisition. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Larry Eason, Senior Strategist
  • Colleen McKenna, CEO and Founder, Intero Advisory

Thu 6/9 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Thu 6/9 at 1 p.m. – Learning, Practice, and Credentials: Building a Virtuous Cycle for Your Learning Business

Your learning business can support learning’s cyclical nature by connecting it with practice and credentials, creating a virtuous cycle that benefits your learners and your learning business’s reach, revenue, and impact. Learn why, if you offer education, practice, or credentials, expanding to offer the others makes logical and business sense. Explore how to create effective practice opportunities, look beyond competencies and consider outcomes when creating credentials, and use the Learning Business Maturity Model to act on the opportunity for your organization. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning


Fri 6/10 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Villy Savino, Vice President of Technology Transformation for CoreNet Global


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Ronald Diel via Unsplash

Association Brain Food: 5.20.22

The weekly list of free educational events and resources for the association community…

dirt trail in the spring woods – inspiration for my weekly list of free educational events and resources for the association community

Keynote speakers. In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. Do keynotes influence the decision to attend? They point out the usual problem with keynote selection and suggest other ways you can use your keynote budget.

Promoting credential value. MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. They suggest ways to promote the value of credentialing to both audiences.

You are not who you were. Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. “You are no longer burdened by the past—legacy work, relationships, or notions of your future. The old you is dead—the new you is yours for the making… If you had to invent your association today, what would be similar and different to your current association?” I agree. Don’t be a weenie craving for ‘normal.’ Become the association your members (not just your board) need now and in the future.

Online community. Speaking for myself, even lurkers appreciate online communities—it’s the membership benefit I value most. Nimble AMS lays out a useful plan for launching and managing an online community.

Job qualifications. Wes Trochlil of Effective Database Management calls foul on the four-year college degree requirement for some association positions, particularly database management. College is not the only path intelligent people take to successful careers, yet so many associations insist on only considering college graduates. Phooey.

iPaaS. Wonky technology can be really exciting when you get a sense of the potential it can deliver. That’s why I love seeing this article by Ernie Smith at Associations Now about integration platform as a service aka iPaaS. This will reduce costs and open up possibilities for associations of all sizes.

Must-have technology. Personify describes the five software platforms every association, even tiny ones, should have. They also advise what to look for when researching each platform.

Quick hits

Best practices on amending bylaws. (Jim Slaughter, Law Firm Carolinas)

Move your organization from wait-and-see to a chance-to-lead. (Daniel Burrus)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Friday night, we started with steamed Pirate Pearls oysters. For a dipping sauce, I added lemon juice and hot sauce to browned butter. Then, for dinner, life just kept getting better with stuffed flounder. Not really stuffed, but topped with a mix of spinach, cream cheese, parmesan, parsley, garlic powder and Italian and panko breadcrumbs.

On Sunday, lamb stroganoff. Long ago, I started with this chicken stroganoff recipe but now make it with ground lamb. I use onion instead of shallot, unless I have shallot hanging around; add smoked paprika, cayenne pepper and Worcestershire sauce; and omit the tomato. I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. On the side, broccoli roasted with garlic powder and then topped with lemon juice and parmesan.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 5/20 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 5/20 at 4 p.m. – Making the Most of Your Network: You’ve Built Your Network, Now Use It

Join us as we discuss the next steps to take after you’ve built your network. I’ll share tips on how to utilize your network to benefit you. I’ve helped professionals at every level get over their “networking fears” and will share how you can too. More info/register.

Host: Fridays@4

Presenter: Sara Bustard, CAE


Mon 5/23 at 1 p.m. – Compliance is the Starting Block, Not the Finish Line

In the 30-Minute Monday series, a subject matter expert and moderator sit down for a hard-hitting, jam-packed conversation about the topics you need to know to start your week. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level. 0.5 CMP credit. More info/register.

Host: MPI


Mon 5/23 at 1 p.m. – SEO for Nonprofits (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Brian Loebig

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 5/24 at 11 a.m. – Ads & Email: Better Together

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Hear about the ins and outs of email mapping campaigns, sending automated emails triggered by website behavior and/or intent signals, and GDPR-friendly ways to reach your unsubscribers. More info/register.

Host: Aidan Augustin, President & Co-founder, Feathr


Tue 5/24 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch

This month’s topic is discussed in this Collaborate thread. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. 1 CAE credit. More info/register.
Host: ASAE Component Relations and Volunteer Management Section Council


Tue 5/24 at 12 p.m. – Town Hall Session: Applying ASAE’s Drivers of Change in Education Planning

Hear from the ASAE Foundation’s Foresight Works Advisory Group members about the Drivers of Change, research-based trends that are particularly relevant to associations and how are associations using them. Participate in a discussion about those most relevant to education planning. 1 CAE credit. More info/register.

Host: ASAE Professional Development Advisory Council


Tue 5/24 at 12 p.m. – Now & Next: Attendee Trends & the Future of Events

Join us as we dig into data, showcase trends, and immerse event professionals into what’s emerging and what’s next in attendee behaviors, events, and shared experiences. Learn how data and trends are transforming and informing the future of events, tech options that are changing the face of events, and how to hit your benchmarks in a world of new opportunities. 1 CMP credit. More info/register.

Host: EventMB

Presenters:

  • Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri
  • Caryn Mambro, Chief Creative Officer, Opus Agency
  • Ashley Anderson, Senior Strategist, Opus Agency
  • Angela Tupper (moderator), Branded Content Editor, EventMB

Tue 5/24 from 12:10 to 3:00 p.m. – Event-Led Growth Summit

Everything we knew about the world—and the world of events—completely changed in 2020. We rethought work. We reimagined communication. And we aren’t going back. Your future marketing growth starts with events. Virtual and hybrid events not only help forge deep connections, but also have the power to impact your funnel, your pipeline, and the future of your business. That’s the power of Event-Led Growth, and we’re going to teach you everything you need to know about it. More info/register.

Host: Airmeet


Tue 5/24 at 1 p.m. – Prioritizing Policies for Remote Work Effectiveness

Like most organizations at that time, COVID-19 forced NACE to pivot from an in-person office to a fully remote workforce. As the pandemic lingered, Shawn saw the value of keeping their workforce permanently remote. As NACE intentionally transitioned to a fully remote team, Shawn knew updated policies and processes were critical to ongoing remote success. In this “fireside chat,” Shawn will share why NACE made the intentional transition to fully remote, why he prioritized updating NACE’s policies and processes, and what key policies he believes were most critical for his team’s success. Don’t miss your opportunity to ask Shawn questions and learn best practices you can apply to your organization. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Shawn VanDerziel, Executive Director at the National Association of Colleges and Employers (NACE)


Tue 5/24 at 1 p.m. – Meetings Outlook

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI


Tue 5/24 at 1 p.m. – Why Every Association Should Consider a Docuseries

Hear key industry insights learned while designing, creating and executing an association docuseries content model. Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dan Stevens, President, WorkerBee.TV


Tue 5/24 at 2 p.m. – How to Get Ready for Google Analytics 4

If you haven’t heard, GA4 has turned Google Analytics on its head with changes to the user interface, data model, capabilities, implementation, and more. Learn about the key differences between Universal Analytics and Google Analytics 4, why you should install Google Analytics 4 now, how to transition from Universal Analytics to GA4, and what you need to do to get the most out of the powerful new features in GA4. 1 CAE credit. More info/register.

Host: Matrix Group


Tue 5/24 at 2 p.m. – What The Next Generation of Members Want to Hear from Your Association

Learn what the data says about associations who have found ways to attract the next generation and those that have not. Hear about communication preferences and expectations of millennials, how a personalized and authentic approach to marketing will help associations reach these new potential members, and how to collaborate with your community to co-create content that resonates. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Colby Horton, founder and CEO of Association Briefings
  • Frank Humada, Chief Business Development Officer at Association Briefings
  • Michael Hoffman, CEO and co-founder of Gather Voices

Tue 5/24 at 3 p.m. – Benchmark your Employee Benefit Package to Retain and Attract Talent

Get an overview of benefits benchmarking and the impact your employee benefits can make on employee retention and talent acquisition. We’ll discuss, costs, plan designs and various other key metrics to be aware of. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dario Campolattaro, Regional Employee Benefits Platform Leader, Hilb Group


Tue 5/24 at 3 p.m. – Member Retention: Engaged Members Retain Themselves

Find out why retention is not a communication channel but an engagement channel, how to figure out the lifetime value of your members, how much to invest in your members to retain them, and how to engage members so that they retain themselves. More info/register.

Host: Grype

Presenter: Chris Vaughan, Chief Strategy Officer and Non Profit Membership & Marketing Consultant at Sequence Consulting


Wed 5/25 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies currently being implemented by associations. Get a first look at the key strategies associations believe are critical to success and why they are so essential to the future of associations. Hear about the principal challenges facing association strategy as the sector continues to change in relation to current events. Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Artesha Moore, FASAE, CAE, President & CEO of Association Forum
  • Donna Oser, CAE, CEO of Michigan Society of Association Executives
  • Dean West, FASAE, president of Association Laboratory

Wed 5/25 at 11 a.m. – Putting Customers at the Center of Your Event Data Strategy with Sentiment Analysis

Traditional efforts to capture sentiment data that focus on one or two metrics like Net Promoter Scores can fail to be as customer centric as modern organizations need them to be. Learn how to use a combination of figures and open-ended feedback to gain more impactful insights about your audience, better evaluate event performance, and get stakeholders on board with your plans. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gary Coombs, CTO of IMEX


Wed 5/25 at 12 p.m. – MPI Association Professionals Hot Topic Chat: All Things F&B

Join MPI’s Association Professionals Community Council as we discuss all things food and beverage, including new F&B trends, creative ways to deal with price increases, COVID mitigation strategies and more. More info/register.

Host: MPI


Wed 5/25 at 12 p.m. – The Special Ingredient: Association Project Management The pandemic, the economy, Ukraine—there’s no doubt that associations are in the midst of a changing workplace. Members are asking for more with fewer resources. Handling this changing landscape and shifting priorities is a challenge in the easiest of times—let alone when we are thrown into crises. Learn how incorporating project management principles into association operations may help streamline even the smallest project. She will share resources and best practices to help you implement project management practices in your association. 1 CAE credit. More info/register.

Host: Association xChange

Presenter: Hannah Alleman, Executive Director of Ignite Solutions at the Household Consumer Products Association


Wed 5/25 at 12 p.m. – International Associations Advisory Council Book/Podcast Club: Netflix’s Emily in Paris

In our second installment, the Book/Podcast Club discusses the Netflix hit show Emily in Paris. This television series is a fascinating look at how cultural differences between France and America affect not only the workplace but also social experiences. Join us for a lively discussion about marketing and culture based on this TV series. Don’t have Netflix, no problem, everyone is invited. More info/register.

Host: ASAE International Associations Advisory Council


Wed 5/25 at 1 p.m. – The Alignment Conversation: Tools to Help You Align DEI Investments to Business Needs

Leaders often ask their teams to “make the business case for diversity” without fully grasping the concept. Even with data to support the investment of time, resources and money, they’ll delay commitment because Diversity, Equity and Inclusion is often perceived as the “right thing to do” rather than an innovative advantage. Learn about resources that assist with aligning your investments and business needs, the importance of stakeholder buy-in at all levels across the workforce, what it means to make the business case for diversity, and how to measure impact and application to achieve ROI. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Zoe Moore, Diversity Practitioner, Consultant and Strategist, Hospitality Equity
  • Greg DeShields, CDE, CHE, Executive Director, Tourism Diversity Matters

Wed 5/25 at 1 p.m. – How to Build Hype for a Can’t-Miss Event

How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event? Hear tried and true advice on the do’s and don’ts of event website design, tips for ticketing and pricing your events, perfecting your promotional mix, and reassuring attendees of safety as you return to in-person. More info/register.

Host: American Marketing Association

Presenters: Dara Burg, Senior Associate of Events Marketing, Robin Clark, Senior Manager of Event Marketing and Trade Shows, and Emily Dick, Director of Demand Generation, Cvent


Thu 5/26 at 8:30 a.m. – A World Beyond AMS (Washington DC)

Join a conversation around the future of association tech. Companies across the globe have benefited from unprecedented R&D funding in mainstream SaaS tools. Why are associations content with narrowly focused, proprietary, outdated technologies? Sidecar is charting a new course: building a component-based, integrated network of market-leading apps that are not unique to associations. The best part about this project? We’re giving away the blueprint for free. Open to association and AMC staff members. Location: Washington DC. More info/register.

Hosts: Blue Cypress + Sidecar


Thu 5/26 at 11 a.m. – Association/Nonprofit Board of Directors: Governance, Risk Management & Training

Learn how to better equip board members and directors for success in their roles and ensure the board continuously works to promote and obtain the mission of the organization. Hear about fiduciary duty considerations and challenges, and appropriate conflict of interest management. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rich Bar, Partner, Nonprofit Practice Leader, GKG Law


Thu 5/26 at 11:30 a.m. – The Crash Course in Event Tech Is Over. So, What’s Next?

Event professionals in the scholarly industry faced a steep learning curve these past two years. From learning about virtual conferencing on the fly, to shepherding presenters and attendees through brand new meeting platforms, this era of event management has brought no shortage of challenges. While “how to hybrid” is still an elephant in the room, the event tech environment has stabilized considerably in recent months. Get an honest look at the impact that the crash course in event tech has had on all of us. And we’ll pull out our metaphorical crystal ball in an attempt to predict the next big shift that scholarly meetings could face. More info/register.

Host: Ex Ordo


Thu 5/26 at 2 p.m. – Top 5 Digital Sponsorships That Engage Sponsors AND Members

Learn how much the needs of members and sponsors have changed—and for the better. The past was about brand advertising. The shift to content marketing has opened up models that are good for BOTH members and sponsors. We will review five models that are growing in popularity with associations and helping to engage members and grow digital non-dues revenues. More info/register.

Host: Non Dues-a-Palooza

Presenter: Dan Stevens, President of WorkerBee.TV


Thu 5/26 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Supervision and Accountability

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues. However, if we start with answering underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. In this workshop series, we will explore how four key culture decisions impact technology decisions for the hybrid workplace. What new systems will you create to manage supervision and accountability? How has the pandemic changed how you use your performance management system? 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, founder, Propel


Thu 5/26 at 5:30 p.m. – The Virtuous Cycle of Events and Community-Building (Arlington VA)

Events are a great place to build and strengthen community. But how do we craft events that foster community and how do we build communities that drive successful events? How do we adapt to online and hybrid gatherings or re-adapt to in-person events? How do we tweak events to turbocharge their effectiveness vis-à-vis community development, networking, learning and engagement? Join us for a fun, participatory and insightful session that blends effective best practices with actual hands-on demonstrations of ways to improve your own events and foster community at the same time. Location: Arlington VA. More info/register.

Host: CMX Connects DC

Presenter: Lee Gimpel, founder of Better Meetings


Fri 5/27 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Wed 6/1 at 12 p.m. – AWTC Lunch Meet-Up (Bethesda MD)

Join an intimate, in-person (yay!) lunch with Cynthia De Jesus (Association Analytics), Diane Harris (Association for Financial Professionals), Gayathri Kher (FusionSpan), and Tori Miller Liu (American Speech-Language-Hearing Association). We’re keeping things small and capping registration at 12 people. We ask that you be fully vaccinated and we will abide by local masking policies. Lunch is on your own. Location: Bethesda MD More info/register.

Host: Association Women Technology Champions (AWTC)


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Ann via Unsplash

Association Brain Food: 5.13.22

The weekly list of free educational events and resources for the association community…

barred owl sitting on a tree branch – inspiration for my weekly list of free educational events and resources for the association communityInnovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming.

Cohort programs. WBT Systems explains why cohort programs are popping up all over the web. They sound alluring—progressing through a course with a cohort of peers and alumni mentors—but intense too. Cohorts last only a few months, although some programs provide longer access to the community. See if cohort programs are something your market might be interested in.

Event community. Associations put a ton of effort into planning and promoting events, then do little to keep attendees connected as a community and to the association after the event is over. Event Mobi explains how technology can help you build a year-round community and content hub for attendees. But they say technology alone is not enough, you should invest in people and a plan too.

Metaverse. It’s not going away, so you might as well figure out what the metaverse is all about. Aaron Frank offers one of the best introductions I’ve read in his article on how to explain the metaverse to your grandparents.

Decisions. Noah Cherry provides an interesting perspective on decisions. He says you should consider the journey past the fork in the road (the decision point). Which journey do you see yourself on? If you don’t want to take the steps required for one path, then a different choice is probably better for you.

AMS (r)evolution. Empowered Margins sat down with 70 developers to get their thoughts on all things AMS, such as integration, APIs, security, ecommerce, data visualization. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS.

Quick hits

You’ll find lots of minor and major gold nuggets here: 103 bits of advice I wish I had known. (Kevin Kelly)

Green noise—“a gentle, fuzzy stream of nature sounds”—is the secret weapon to doing deep focus work, like reading and writing. (Amelia Tait, Penguin UK)

Good eats

Skip down to the list of free educational events if you prefer takeout.

It’s not exactly a spring dinner, but I couldn’t resist this Leite’s Culinaria recipe for filet mignon with a chanterelle marsala sauce. Before you get too envious, I used chicken thighs instead of filet mignon and a mix of shiitake, cremini and oyster mushrooms for the chanterelles. Wow, fantastic.

On the side, the last of this year’s Brussels sprouts sautéed with bacon, red bell pepper, red onion, jalapeno and garlic, and baby yellow potatoes roasted with butter, olive oil, rosemary and garlic powder.

An easy recipe for a bold fish, in this case, Spanish mackerel: a glaze made with hoisin sauce, salaam oelek (chile paste), soy sauce and sesame oil. After pulling the glazed and baked fillets out of the oven, sprinkle them with sesame seeds. On the side, zucchini, yellow squash, red onion, red bell pepper and sweet pepper sautéed and then tossed with a southeast Asian-inspired pesto.

We enjoyed poor man’s lobster aka monkfish last week. I treated it like lobster, baking the fillet with butter, lemon juice and Aleppo pepper flakes. On the side, an asparagus sauté with red onion, garlic and herbes de Provence, and cauliflower roasted with red onion and Greek seasoning.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 5/13 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Tadu Yimam, Vice President, Digital Engagement, NACUBO

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 5/13 at 12 p.m. – 2022 Tech Trends Report Briefing: Metaverse, AR/VR & Synthetic Media

Hear a special briefing on key findings from the Metaverse, AR/VR & Synthetic Media section of our 2022 Tech Trends Report, which identifies new opportunities for growth and potential collaborations in and adjacent to your business. We also highlight emerging or atypical threats across most industries. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute


Fri 5/13 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/13 at 4 p.m. – Thinking with the Future in Mind: Avoiding Short-term Decisions that Create Long-term Problems

Are we modernizing our governance and business models for a new century? Association leadership must take intentional action to overcome long-term traditions and orthodoxies that avoid moving forward in a remarkably changing world. Time to stop blaming staff, volunteers, and boards for resisting change. More info/register.

Host: Fridays@4

Presenter: Michael Butera, founder/CEO of Association ActiVision


Mon 5/16 at 1 p.m. – Integrated Sustainability

In the 30-Minute Monday series, a subject matter expert and moderator sit down for a hard-hitting, jam-packed conversation about the topics you need to know to start your week. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level. 0.5 CMP credit. More info/register.

Host: MPI


Mon 5/16 at 1 p.m. – Bridging Generations through Volunteering (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Holly Notcutt

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 5/17 from 9:30 a.m. to 1:05 p.m. – Event Experience Summit

We’re gathering the world’s most innovative #EventProfs for two days of mini masterclasses and networking—all from the comfort of your home or office. Transform uncertainty into opportunity by immersing yourself with the most innovative minds, content, and resources our industry has to offer. This is your fast-track to the future of event experience. Sharpen your skills and learn actionable ways to build, operate, and scale powerful experiential programs in 2022 and beyond. CMP credits. More info/register.
Host: Bizzabo


Tue 5/17 at 12 or 12:30 p.m. – Navigating Internal Investigations at Nonprofit Organizations

Conducting an internal investigation—whether in response to a whistleblower complaint or a government inquiry, or spurred by your human resources department—can expose your organization to significant liability, reputational harm, and distraction from your mission. Learn how to effectively prepare for and conduct investigations in a way that minimizes risk to the organization, and hear about best practices and policies you should have in place, considerations regarding outside and in-house counsels’ roles, and the nuts and bolts of conducting an effective investigation. Location: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • George E. Constantine (moderator), Partner, Venable LLP
  • Eric S. Berman, Partner, Venable LLP
  • Doreen S. Martin, Partner, Venable LLP
  • Jesse Raben, General Counsel and COO, The Trust

Tue 5/17 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 5/17 at 1 p.m. – Leading Your Internal Team Through Major Technology Projects

A successful technology implementation project depends on more than just the technology you select. It also hinges on how well your internal team partners with your chosen vendor. That partnership has to be managed—often on top of the existing full-time job your internal project lead already has. Learn strategies for successful internal project management for technology projects, how to set and reinforce realistic project expectations with key stakeholders/team members, and how to vet which vendor’s project management practices are the best fit for your association, and what kind of support you should expect from a qualified partner. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jenifer Alonzo, Association Practice Lead, Fíonta
  • Julia Kelmers, Workforce Operations Manager, Fíonta
  • Gale Mamatova, Director, Project Management Office, Fíonta

Tue 5/17 at 2 p.m. – Core Strengths: Results Through Relationship Intelligence

Doesn’t it seem like some trainers, facilitators, managers and teams make “it” happen, no matter what “it” is? Even in uncertainty or times of crisis, they find a way to turn opposition into opportunity. They transform the stumbling blocks of conflict and misunderstanding into stepping stones for success and light bulb moments. For these high achievers, building collaborative relationships is priority one. Whether in-person or dispersed, they understand that members of their teams and participants in their sessions can go further when aligned together. The good news is that you, too, can leverage the power of relationships and drive results. More info/register.

Host: Fridays@4

Presenter: Michael Brown


Tue 5/17 at 3 p.m. – Automating Grants Management and Accounting

Get an overview of the general grant lifecycle which is typical for federal, state, and foundation related grants, the different types of cost allocation methods that can be used to charge donors for reimbursements, and passthrough grants or subawards to grantees. Find out where manual procedures can be automated to save time and reduce errors, and what key features to look for when evaluating a grants management solution. 1.5 CAE credits. More info/register.
Host: U.S. Transactions Corp.

Presenter: Mike Canniff, CEO, PyanGo


Wed 5/18 from 10:30 a.m. to 2:45 p.m. – Event Experience Summit

We’re gathering the world’s most innovative #EventProfs for two days of mini masterclasses and networking—all from the comfort of your home or office. Transform uncertainty into opportunity by immersing yourself with the most innovative minds, content, and resources our industry has to offer. This is your fast-track to the future of event experience. Sharpen your skills and learn actionable ways to build, operate, and scale powerful experiential programs in 2022 and beyond. CMP credits. More info/register.

Host: Bizzabo


Wed 5/18 at 11 a.m. – Live Q&A: Growing Digital Communities with Events

How do you build a stronger member community using in-person, hybrid, and virtual events? How often do your customers and partners want to engage with you? 1 CMP credit. More info/register.

Host: PCMA

Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal


Wed 5/18 at 12 p.m. – The Path to Learning Business Maturity

In a world where competition, learner expectations, and the need to deliver real impact have increased dramatically, learning businesses must take their operations to a new level of maturity in order to thrive. Learn about a free resource that can help you do just that—the Tagoras Learning Business Maturity Model, its components, and how learning businesses can—and do—implement the model in a way that puts them on a clear, measurable path to greater maturity and, by extension, greater reach, revenue, and impact. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb, Celisa Steele, and Josh Goldman of Tagoras


Wed 5/18 at 1 p.m. – Sustainability: Back on the Front Burner

Many feared the pandemic would put important meetings and conventions issues such as sustainability on the back burner as the industry recovers from its massive shutdown. News flash: Green meetings are still a high priority with meeting planners and the organizations they work for. Hear about the status of sustainable meetings, how the pandemic era has impacted green meetings, and learn actionable strategies to implement sustainable practices at your meetings and events, from basic to beyond. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Nancy Zavada, Founder & President, MeetGreen


Wed 5/18 at 1 p.m. – Best of Both Worlds: Mastering Hybrid Work Environments

As we continue to adapt to the ongoing pandemic, we can count on one constant: hybrid work is here to stay. The Great Resignation is proving that employees have little tolerance for hasty returns to our offices. Employers, too, have seen that remote work doesn’t just work—it offers measurable benefits. Now the challenge for association leaders is this: maintaining productivity, security, and engagement as we settle into hybrid work. Learn how your organization can refine its approach to hybrid work and capitalize on the benefits that both in-office and remote work have to offer. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Heinan Landa, Founder, and David Campbell, Chief Operating Officer, Optimal Networks


Wed 5/18 at 1 p.m. – Deeper Not Distracting: Using Technology For Connecting

Hear about ways to embrace technology for meetings and events to create deeper connections not distractions. As sexy as some of the latest technology tools are, you may not need all the bells and whistles. Find the balance between what you need versus what your board wants. We’ll go beyond the challenges the hospitality industry faces with attendee engagement and talk about viable technology solutions for engagement for face-to-face, hybrid and virtual events. Determine whether it’s the technology itself that poses the challenges or if it’s how the technology is used. You’ll leave this session with fresh ideas and a little lighter knowing that there are solutions at your fingertips. 1 CAE credit. More info/register.

Host: EVA


Wed 5/18 at 2 p.m. – How to Successfully Work Together Across Generations When Apart

Unlike the generations before them, Gen Z is entering the workforce accustomed to working remotely. Between growing up with smartphones and having their schools require laptops to complete assignments, they are seemingly primed for remote work. Yet, many studies today are reporting that it’s the older generations who prefer working from home. What can a leader do to bridge that gap? Hear about strategies and tactics designed to help bridge the generational divide as it relates to working remotely. We will also bust some common myths and misconceptions surrounding generational attitudes and behaviors around working remotely. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/18 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Hear tips for: creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 5/18 at 2 p.m. – How Associations Can Successfully Deliver Digital Revenue

Hear panelists discuss the strategy, ideas and implementation of successful digital programs that generate revenue for their organization. Explore the relationship of online brand and professional presence, and the impact it can have on membership, attendance, education and non-dues revenue opportunities. Learn the importance of the digital/tangible relationship, how revenue strategy can inform tech and platform decisions, how to position and implement new ideas before they become old concepts, and where business development efforts can take a leadership role in your organization’s digital health. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Kimberly Bottom, Feathr, Senior Account Director
  • Evan O’Neill, Feathr, Associate Director of Sales
  • Jay Ablondi, IHRSA, Executive VP of Global Products
  • Jimmy Bechtel, Society for Clinical Research Sites, Vice President, Site Engagement

Thu 5/19 at 11 a.m. – Return to Live: New Secrets Revealed

With the return to live events, we’re sharing our most guarded secrets about one of the most popular event technologies, the event app. Find out what you don’t know about event apps, how they make hybrid event production easier, and how to find the best event app for your events. Learn how attendee expectations have changed, what hybrid really means and where your event app comes in, how event apps can enhance storytelling at your events, and how to get your event app to work harmoniously with your tech stack. More info/register.

Host: Event Mobi

Presenter: Thorben Grosser, VP of Product Marketing & Events


Thu 5/19 at 11 a.m. – 5 Non-Negotiable Web Strategies Every Association Needs in 2022 & Beyond

It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. Learn about the top five non-negotiable web strategies associations must implement today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Ray Van Hilst, Director of Client Results, and Chris Bonney, Director of Client Relationships, Yoko Consulting


Thu 5/19 at 11 a.m. – Community Ambassadors: What They Do and Why You Need Them

Community ambassadors help spread the vision of your community, bringing other members onboard while sharing their time, insights, and the critical role ambassadors play in your community’s success and how you can create an impactful community ambassadors program. More info/register.
Host: Hivebrite

Presenters:

  • Sarah Rapp, Direction, Alumni and People Engagement, JA Worldwide
  • Tessa Kriesel, CEO & DevRel Coach, Devocate
  • Lucia Manzo, Head of US Operations, Hivebrite

Thu 5/19 from 11 a.m. to 2 p.m. – Event Tech Innovation Summit 2022

Keeping up with the rapidly changing event tech landscape is hard, even for the most tech savvy event professionals. This virtual summit provides you with a clear overview of the most exciting new event tech tools and offers a glimpse of how technology will support events in the future. CMP credits. More info/register.

Host: Event MB


Thu 5/19 at 12 p.m. – Inclusive and Engaging Virtual Meetings

Learn the key secrets to having meeting participants say, “I have more energy (rather than less) after a 45-minute meeting with you!” and the six-step ENGAGE method to solve your virtual meeting challenges. Help your team communicate effectively, easily complete work, and raise morale when you can’t be in the same room. More info/register.

Host: OpenSesame

Presenter: John Chen, CEO of Engaging Virtual Meetings, Author, Producer, Speaker


Thu 5/19 at 12 p.m. – Wellness at Work: Building Resilience by Supporting Mental Health

Join a discussion on building mental health resilience in the workplace, including self-care tactics to help prevent burnout, individual methods to build resilience, how organizations can support employees’ mental wellness, and what the future of work means for workplace wellness. More info/register.

Host: The Diversity Movement

Presenters:

  • Kaela Sosa, CDE, Curriculum & Programming Manager, The Diversity Movement
  • Debbie Granick, Psychiatric Nurse Practitioner/Licensed Clinical Social Worker
  • Enrique Rubio, Founder, Hacking HR
  • LaTonya Wilkins, Founder, Change Coaches

Thu 5/19 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/19 at 1 p.m. – Reserve Funds (Associations & Nonprofits): 3 Major Considerations for Management and Board Members in 2022

Learn why it’s important for organizational sustainability to establish and maintain reserves. Find out what methodologies are best to use to determine the size of reserves that are appropriate to your organization. Hear about IPS and how it helps. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Leslie D. Irby, Relationship Manager, Vice President, Rembert Pendleton Jackson


Thu 5/19 at 1 p.m. – Preparing and Writing he Self-Study: Shoulda, Woulda, Coulda (MAACME Chats)

A virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education (MAACME)


Thu 5/19 at 1 p.m. – Event Horizons: The Future of Hosting Amazing Virtual, In-Person, and Hybrid Events

Hear about recent virtual, in-person, and hybrid events from industry professionals who will share their experiences, learnings, and tactical takeaways. Learn about in-person event programs that are worth showing up for, high-quality AV and production across all event types, how you can still make virtual events engaging, and what it means to be hybrid-ready in an ever-changing world. More info/register.

Host: Webex Events

Presenters:

  • Christina Torok, Marketing Product Leader, Webex Events
  • Emmanuel Gotsis, Webex
  • Nicole Paul, Chief Experience Officer, The DiJulius Group
  • Melissa Jones Clark, Director, Marketing, Meeting Tomorrow

Thu 5/19 at 1 p.m. – How to Turn Your Digital Events Into a Demand Generation Machine

Learn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments, build community, and drive long-term demand. From establishing the right strategy to enabling your sales team, join this discussion to get tips you can implement, to ensure your digital events generate interest and impact sales pipeline. More info/register.

Host: American Marketing Association

Presenters:

  • Dahlia El Gazzar, Lead Ruckusmaker, DAHLIA+Agency
  • Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method
  • Razan Zaghmout, Sr. Marketing Manager, Notified
  • Kathy Jordan, Marketing Strategist, KPJ Digital

Thu 5/19 at 2 p.m. – Demystifying AI: Tools, Tips, and Tricks

In this session, we will demystify the idea of AI and talk about practical applications of AI. Learn about inexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy, how to use AI to enhance your processes and make workflows less time consuming, and how to embark upon easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, COO, rasa.io


Thu 5/19 at 4 p.m. – ASAE Idea Swap: What Were You Thinking? Ethics in Association Management

We’ll use a series of scenarios to talk about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. We’ll also touch on the elements needed to ensure your association fosters ethical decision-making practices. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Rhea M. Steele, CAE, ODCP Chief of Staff, School Nutrition Association


Fri 5/20 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/20 at 4 p.m. – Making the Most of Your Network: You’ve Built Your Network, Now Use It

Join us as we discuss the next steps to take after you’ve built your network. I’ll share tips on how to utilize your network to benefit you. I’ve helped professionals at every level get over their “networking fears” and will share how you can too. More info/register.

Host: Fridays@4

Presenter: Sara Bustard, CAE


Tue 5/24 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch

This month’s topic is discussed in this Collaborate thread. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 5/24 at 12 p.m. – Town Hall Session: Applying ASAE’s Drivers of Change in Education Planning

Hear from the ASAE Foundation’s Foresight Works Advisory Group members about the Drivers of Change, research-based trends that are particularly relevant to associations and how are associations using them. Participate in a discussion about those most relevant to education planning. 1 CAE credit. More info/register.

Host: ASAE Professional Development Advisory Council


Tue 5/24 at 1 p.m. – Prioritizing Policies for Remote Work Effectiveness

Like most organizations at that time, COVID-19 forced NACE to pivot from an in-person office to a fully remote workforce. As the pandemic lingered, Shawn saw the value of keeping their workforce permanently remote. As NACE intentionally transitioned to a fully-remote team, Shawn knew updated policies and processes were critical to ongoing remote success. In this “fireside chat,” Shawn will share why NACE made the intentional transition to fully remote, why he prioritized updating NACE’s policies and processes, and what key policies he believes were most critical for his team’s success. Don’t miss your opportunity to ask Shawn questions and learn best practices you can apply to your organization. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Shawn VanDerziel, Executive Director at the National Association of Colleges and Employers (NACE)


Tue 5/24 at 2 p.m. – How to Get Ready for Google Analytics 4

If you haven’t heard, GA4 has turned Google Analytics on its head with changes to the user interface, data model, capabilities, implementation, and more. Learn about the key differences between Universal Analytics and Google Analytics 4, why you should install Google Analytics 4 now, how to transition from Universal Analytics to GA4, and what you need to do to get the most out of the powerful new features in GA4. 1 CAE credit. More info/register.

Host: Matrix Group


Wed 5/25 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies currently being implemented by associations. Get a first look at the key strategies associations believe are critical to success and why they are so essential to the future of associations. Hear about the principal challenges facing association strategy as the sector continues to change in relation to current events. Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Artesha Moore, FASAE, CAE, President & CEO of Association Forum
  • Donna Oser, CAE, CEO of Michigan Society of Association Executives
  • Dean West, FASAE, president of Association Laboratory

Wed 5/25 at 12 p.m. – MPI Association Professionals Hot Topic Chat: All Things F&B

Join MPI’s Association Professionals Community Council as we discuss all things food and beverage, including new F&B trends, creative ways to deal with price increases, COVID mitigation strategies and more. More info/register.

Host: MPI


Thu 5/26 at 2 p.m. – Top 5 Digital Sponsorships That Engage Sponsors AND Members

Learn how much the needs of members and sponsors have changed—and for the better. The past was about brand advertising. The shift to content marketing has opened up models that are good for BOTH members and sponsors. We will review five models that are growing in popularity with associations and helping to engage members and grow digital non-dues revenues. More info/register.

Host: Non Dues-a-Palooza

Presenter: Dan Stevens, President of WorkerBee.TV


Thu 5/26 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Supervision and Accountability

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues. However, if we start with answering underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. In this workshop series, we will explore how four key culture decisions impact technology decisions for the hybrid workplace. What new systems will you create to manage supervision and accountability? How has the pandemic changed how you use your performance management system? 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, founder, Propel


Thu 5/26 at 5:30 p.m. – The Virtuous Cycle of Events and Community-Building (Arlington VA)

Events are a great place to build and strengthen community. But how do we craft events that foster community and how do we build communities that drive successful events? How do we adapt to online and hybrid gatherings or re-adapt to in-person events? How do we tweak events to turbocharge their effectiveness vis-à-vis community development, networking, learning and engagement? Join us for a fun, participatory and insightful session that blends effective best practices with actual hands-on demonstrations of ways to improve your own events and foster community at the same time. Location: Arlington VA. More info/register.

Host: CMX Connects DC

Presenter: Lee Gimpel, founder of Better Meetings


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Philip Brown via Unsplash

Association Brain Food: 5.6.22

The weekly list of free educational events and resources for the association community…

cactus close up – inspiration for my weekly list of free educational events and resources for the association communityIn-house futurist. Take WBT Systems’ advice: become your association’s unofficial in-house futurist and you’ll be the most interesting person in the room. WBT describes how to become an amateur futurist and what’s in it for you and your association.

The future for chapters. Elizabeth Engel, CAE, at Spark Consulting talked with Peggy Hoffman and Peter Houstle of Mariner Management about the chapter benchmarking report they recently published with Billhighway. The interview captures the essence of the chapter challenges and opportunities facing associations today.

Small association survey. Although GrowthZone surveyed 300 associations of all sizes, 68% of those who participated have an operating budget of $1 million or less, so these survey results are especially relevant for small associations. The report covers a wide range of topics and includes participant comments on new initiatives, diversity practices (and impact), overcoming challenges, member advisory groups, lessons learned, and more.

Data strategy. In Associations Now, Mark Athitakis says, “The pandemic eroded much of the predictive power of associations’ past research. But new methods and closer attention to behavior can help.” Forget pre-, early and mid-pandemic data. Instead, take a deeper look at web and other behavioral analytics and send out frequent pulse surveys.

Sponsorship mindset. Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. He describes how the Society for Clinical Research Sites worked with their industry partners to create a successful monthly educational and networking program.

Online community selection. This guide from Wicket includes some handy resources to help you select the best online community platform for your needs: requirements checklist; comparison of the pros, cons and unique features of popular community platforms; and evaluation template.

Signals of coming change. Daniel Burrus says if you know where to look for disruptions, you can begin an “anticipatory journey” that gives your organization a competitive edge. He identifies three areas to explore for signals of “outside-in” change: new laws, competition and emerging technology.

Quick hits

LinkedIn is where it’s at these days. It continues to see record levels of engagement and its revenue is up by 34%. (Andrew Hutchinson, Social Media Today)

The TEA framework of productivity: managing your time, energy and attention. (Anne-Laure Le Cunff, Ness Labs)

This “most important century” series of blog posts argues that the 21st century could be the most important century ever for humanity—it’s a long or short read, depending on how deep you go. (Holden Karnofsky, Cold Takes)

Good eats

Skip down to the list of free webinars if you prefer takeout.

It might seem crazy to use yellowfin tuna for tuna noodle casserole but I only do it when I have yellowfin tuna in the freezer, and I only have it in the freezer if it’s in my seafood share while we’re on vacation—which happened twice in the past several months. So, if you want a decadently delicious version of tuna noodle casserole—no soup cans involved—try my recipe.

I was going to make this shrimp gratin, but when I saw the size and plumpness of my shrimp, I didn’t want to cover them with cheese. I made this scampi and orzo dish instead—a wise choice. Next time, I’ll add tomatoes and fresh basil if I have them.

Since I already bought the zucchini and shiitake mushrooms for the gratin, I sauteed them with onion and corn, and sprinkled it all with parmesan.

Another night, I relied again on the Mummy Lorraine preparation for baked fillets of black drum—that’s a topping of crushed Ritz crackers, lemon zest, garlic powder and melted butter. On the side, couscous made with chicken broth, sauteed onions and a Greek seasoning mix, and leftover greens that I revived with the “creamed” treatment—heavy cream, cream cheese and parmesan.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 5/6 at 9:30 a.m.* – NYSAE Engagement Lounge: Keep Your Members for Life

Engage your new members early and keep them for life. Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Anne Ferrante, Sr. Vice President at American Pet Products Association

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 5/6 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/6 at 1 p.m. – Data & Analytics: What, Why & How to Measure Event Performance

Data (and corresponding actionable insights) make it possible for you, as the event professional, to gain buy-in from your stakeholders to continue the program, increase the event budget, hire more resources, and effectively secure your seat at the table as a strategic advisor. Learn what metrics matter today, how to make a plan to capture data, and most importantly, how to turn that data into actionable insights that resonate with stakeholders and clients. More info/register.

Host: Event Leadership Institute

Presenters:

  • Joseph Colangelo, Co-Founder & CEO | Bear Analytics
  • Nick Fugaro, Founder & CEO | Vivastream
  • Howard Givner (moderator), CEO and Founder | Event Leadership Institute

Fri 5/6 at 4 p.m. – Disaster Planning and Recovery: By Failing to Prepare, You are Preparing to Fail

Learn what issues to consider when developing and implementing a disaster recovery plan and resources that will aide you in planning for and reacting to a disaster. Find out what to consider when creating a disaster preparedness and recovery plan and what might be missing from your current plan; understand the benefits of creating a plan; assess your organization’s alignment of disaster recovery strategies with your business objectives; and know what resources are available before, during, and after different types of disasters. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCDC, JCTC


Mon 5/9 at 1 p.m. – Association Collaboration for Success (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Lizra Fabien

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 5/10 at 11 a.m. – Let’s Solve It: I Have No Idea How to Engage People Online

It’s clear audiences are ready to engage digitally. But are you paying attention to their needs and, more importantly, are you delivering with the right tools and content? Learn how to approach this riddle and present ideas you can translate to your own organization. A roundtable discussion will follow with even more ideas from your peers. More info/register.

Host: Juno

Presenter: Tonya Almond, founder, TAG Agency


Tue 5/10 at 11:45 a.m. – Data Bites: Tips and Tricks on How to Talk Data (Arlington VA)

Join us for a brown bag lunch Data Bites at Association Analytics. Have you ever wanted to be a little more comfortable when talking data? Come hear a 15-minute overview on the most important things you should know so you can be just dangerous enough to talk data. We’ll follow that with an AMA (Ask Me Anything) session and wrap up with interactive working groups around the biggest data problems facing us in 2022, including suggested ways to overcome them and take the next step in your data journey. Location: Arlington VA. 1 CAE credit. More info/register.

Host: Association Women Technology Champions (AWTC)


Tue 5/10 at 12 p.m. – The Inclusive Mindset

Diversity, enlarging your circle, inclusion, what does that all mean and how do you implement it in your professional career and personal life? Shift your focus away from the cliched overuse to applying everyday diversity that leads to deeper collaboration and innovation. Learn how to leverage the power of listening, appreciating and applying different perspectives to create sustainable cultures of high-performance. Hear practical strategies you can implement to enlarge your circle and move confrontations into conversations in order to manage disagreements and differences in a healthy and respectful way. 1 CMP credit. More info/register.

Host: MPI

Presenter: Justin Jones-Fosu, MBA, CSP, Founder and CEO, Keynote Speaker, Author, Social Entrepreneur, Work. Meaningful.


Tue 5/10 at 12 p.m. – 2022 Tech Trends Report Briefing: Work, Culture and Play

Hear a special briefing on key findings from the Work, Culture and Play section of our 2022 Tech Trends Report, which identifies new opportunities for growth and potential collaborations in and adjacent to your business. We also highlight emerging or atypical threats across most industries. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute


Tue 5/10 at 1 p.m. – Operating Reserves and the Path to Sustainability

Learn about core concepts related to operating reserves and connections to enhancing sustainability, including strategies and goals for building operating reserves, constructing a formal operating reserve policy for board approval and considerations for emergency and non-emergency use of operating reserves along with appropriate budget planning, messaging and reporting to your board of directors. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Gellman, CPA, CGMA, Co-Founder, Sustainability Education 4 Nonprofits
  • Paul Preziotti, Partner, Johnson Lambert LLP

Tue 5/10 at 2 p.m. – Top Event Tech Tips from a Year of Change

Brandt and Tess will answer your questions for planning flawless multi-media, engaging, omnichannel events. From AV and hybrid to what to pack, the advice comes from years of experience. Learn how to work with AV teams, questions for sourcing streaming platforms, and how to get back to meeting better. More info/register.

Host: Smart Meetings

Presenters:

  • Brandt Krueger, Smart Meetings Event Tech Correspondent
  • Tess Vismale, Founder and CEO of iSocialExecution

Tue 5/10 at 2 p.m. – 5 Ways To Grow Your Membership With Your Membership Site

Learn how to identify the content that will keep your members engaged, the member engagement challenges that almost every association has—and how to overcome them, the UX mistakes that are driving away your members, and the features your membership site needs to be successful. More info/register.

Host: Grype

Presenter: Ronja F., Member Engagement Specialist


Wed 5/11 at 11 a.m. – Collaboration of the Future: Telephony, Mobilization, User Experience. Where Are You Taking Your Association?

Find out how to define the role of hybrid-work—in-office and remote work—in your organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness. Learn about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Adam Kuhn, Director of IT for FIA (Futures Industry Association)
  • Ali Niroo, CNSG Founding Member, AppSmart
  • Dave Hopper, Director of Sales Engineering, AppSmart

Wed 5/11 at 11 a.m. – Tech Trends: An Executive Roundtable on Digital Transformations

As we scan the horizon for the trends most likely to shape scholarly & professional publishing in the coming years, we’ve assembled a group of industry leaders for a look at the trends they’re watching closely. Themes around content unification, digital transformation, the atomization of content, and iterative approaches will help to inform and inspire your own strategies. More info/register.

Host: Silverchair

Presenters:

  • John Campbell, Product Strategy Director, Academic, Oxford University Press
  • Ann Michael, Chief Transformation Officer, AIP Publishing
  • Joanne Sheppard, Senior Vice President Strategy and Investments at Holtzbrinck Publishing Group
  • Will Schweitzer (moderator), Chief Product & Customer Success Officer, Silverchair

Wed 5/11 at 12 p.m. – Preparing for & Managing Association Leader Succession

Understand the factors leading to increased leadership succession in key roles, hear what other associations are doing to prepare for a change in leadership, whether anticipated or sudden, and learn techniques to ensure success for new leaders and the overall organization when leaders transition. More info/register.

Host: Ewald Consulting

Presenter: Brad Ballinger, Principal and Owner of Cincinnatus, Inc.


Wed 5/11 at 1 p.m. – PCI Compliance Workshop 101 for Associations

Learn the best practices of associations and non-profit organizations for implementing PCI compliance. Hear a basic overview of what PCI compliance is and what it is designed to achieve, and nine practical tips you can implement immediately in your organization to ensure a more secure payment environment. Review the Self-Assessment-Questionnaire (SAQ) and what you should know about it. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • David Schlum, Co-Founder and Software Architect at Added Innovation LLC
  • Julie Duncan, Association Practice Leader, UST
  • Wade Tetsuka, CPA, President, UST

Wed 5/11 at 1 p.m. – Navigating Online Education and Accessibility: An Association Leader’s Guide

Hear about important issues of accessibility and compliance for online learning. Learn how the most recent laws, guidelines, and court decisions regarding online learning and accessibility for those with disabilities impact associations, evaluate an eLearning experience from the lens of accessibility and compliance, and receive resources and plan for next steps in conforming to federal and state accessibility laws. 1 CAE credit. More info/register.

Host: Fonteva & Protech

Presenters:

  • Dan Streeter, VP of Learning Strategy and Development, Blue Sky eLearn
  • Erin Lemons, Senior Director of Marketing, Fonteva & Protech

Wed 5/11 at 2 p.m. – Local Government Affairs: Current Trends & How to Track Them

Most regulatory decisions in the U.S. are made at municipal and county government levels, and that is set to increase even more. Find out about issues currently bubbling up at the local level your government affairs team should know about, mitigating risk and gaining competitive intelligence by monitoring local governments, best practices to effectively monitor and incorporate local government into your government affairs strategy, and developing relationships at the local level and opening doors for your organization. More info/register.

Host: FiscalNote

Presenters:

  • Carmel Sella, Senior Vice President and Senior Director of Local Government Relations, Wells Fargo
  • Catherine Rollins, Manager of Local Policy, Massachusetts Association of Realtors
  • Taralinda Willis (moderator), GM of Public Policy and Issues Management, FiscalNote

Thu 5/12 at 11 a.m. – 15 Ways to Take Your Newsletter to the Next Level

Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, COO, rasa.io


Thu 5/12 at 12:30 p.m. – Event Engagement in a Post-Pandemic World

From how and when attendees want to consume content to expectations exhibitors and sponsors have to connect, expectations HAVE changed for your trade show and conference audiences. Learn about the ongoing confusion and perception of “hybrid events,” how “Zoom fatigue” has impacted content consumption and educational program strategy, why virtual events have driven exhibitor and sponsor demand for a more robust digital strategy in their event marketing, the value of digital engagement and online communities to drive attendance and higher satisfaction to live events, and tools and techniques to drive additional value at your event. More info/register.

Host: Personify

Presenters: Trade Show Work, Rich Vallaster, CEM, DES, and a panel of event professional experts


Thu 5/12 at 1 p.m. – Results Recharge: Driving Conversions with Beth Arritt

You work hard to drive visitors to your website—potential members, attendees, sponsors, and more. But how do you get them to convert once they’re there? Beth will share real-life successes and lessons learned for turning data into dollars, such as promoting content to attract prospects without big spends, bringing visitors to your website to foster conversion, using data to map conversion pathways, and automating and providing highly personalized experiences to increase conversion rates quickly. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Beth Arritt, Association Evangelist for Higher Logic and former VP of Marketing at the American Association of Airport Executives


Thu 5/12 at 1 p.m. – Association Lessons From… an Entrepreneur/Magician/Sarcastic Introvert

Jon Petz is a professional speaker, author, and magician. In this video chat series, all participants can have their cameras and microphones on if they choose. The first 15 minutes or so will be a presentation by Jon, followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, Chief Communications Officer and Owner, CQbd


Thu 5/12 at 1 p.m. – Keynote Speaker Series: Leading Courageous Conversations

Discover the key to handling disagreements with transparency and integrity. Practice simple yet profound models for giving feedback and managing conflict. Learn how to establish safety and avoid silencing. Confidently begin to navigate being direct and kind in everything from an annual performance review to an impromptu disagreement by interacting in a respectful yet accountable manner. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Katie Richard, Learning & Development Manager, Spectrum Leadership Solutions


Thu 5/12 at 2 p.m. – How to Be an Ally to Women of Color and All Women

What does it mean when women don’t help other women in the workplace? What does it mean when there are racial dynamics in the mix? Explore these issues in depth and learn how to enhance your role as “ally” for other women. More info/register.

Host: InPower Coaching

Presenters:

  • Saundra Gilliard, Speaker, Storyteller, Coach, Femininley Free
  • Dana Theus, Executive Coach, InPower Coaching

Fri 5/13 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Tadu Yimam, Vice President, Digital Engagement, NACUBO


Fri 5/13 at 12 p.m. – 2022 Tech Trends Report Briefing: Metaverse, AR/VR & Synthetic Media

special briefing on key findings from the Metaverse, AR/VR & Synthetic Media section of our 2022 Tech Trends Report, which identifies new opportunities for growth and potential collaborations in and adjacent to your business. We also highlight emerging or atypical threats across most industries. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute


Fri 5/13 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Tue 5/17 at 1 p.m. – Leading Your Internal Team Through Major Technology Projects

A successful technology implementation project depends on more than just the technology you select. It also hinges on how well your internal team partners with your chosen vendor. That partnership has to be managed—often on top of the existing full-time job your internal project lead already has. Learn strategies for successful internal project management for technology projects, how to set and reinforce realistic project expectations with key stakeholders/team members, and how to vet which vendor’s project management practices are the best fit for your association, and what kind of support you should expect from a qualified partner. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jenifer Alonzo, Association Practice Lead, Fíonta
  • Julia Kelmers, Workforce Operations Manager, Fíonta
  • Gale Mamatova, Director, Project Management Office, Fíonta

Wed 5/18 at 2 p.m. – How to Successfully Work Together Across Generations When Apart

Unlike the generations before them, Gen Z is entering the workforce accustomed to working remotely. Between growing up with smartphones and having their schools require laptops to complete assignments, they are seemingly primed for remote work. Yet, many studies today are reporting that it’s the older generations who prefer working from home. What can a leader do to bridge that gap? Hear about strategies and tactics designed to help bridge the generational divide as it relates to working remotely. We will also bust some common myths and misconceptions surrounding generational attitudes and behaviors around working remotely. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/18 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Hear tips for: creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 5/18 at 2 p.m. – How Associations Can Successfully Deliver Digital Revenue

Hear panelists discuss the strategy, ideas and implementation of successful digital programs that generate revenue for their organization. Explore the relationship of online brand and professional presence, and the impact it can have on membership, attendance, education and non-dues revenue opportunities. Learn the importance of the digital/tangible relationship, how revenue strategy can inform tech and platform decisions, how to position and implement new ideas before they become old concepts, and where business development efforts can take a leadership role in your organization’s digital health. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Kimberly Bottom, Feathr, Senior Account Director
  • Evan O’Neill, Feathr, Associate Director of Sales
  • Jay Ablondi, IHRSA, Executive VP of Global Products
  • Jimmy Bechtel, Society for Clinical Research Sites, Vice President, Site Engagement

Thu 5/19 at 11 a.m. – 5 Non-Negotiable Web Strategies Every Association Needs in 2022 & Beyond

It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. Learn about the top five non-negotiable web strategies associations must implement today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Ray Van Hilst, Director of Client Results, and Chris Bonney, Director of Client Relationships, Yoko Consulting


Thu 5/19 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/19 at 4 p.m. – ASAE Idea Swap: What were you Thinking? Ethics in Association Management

We’ll use a series of scenarios to talk about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. We’ll also touch on the elements needed to ensure your association fosters ethical decision-making practices. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Rhea M. Steele, CAE, ODCP, Chief of Staff, School Nutrition Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Henry Perks via Unsplash

Association Brain Food: 4.29.22

The weekly list of free educational events and resources for the association community…dew-covered blades of grass – inspiration for my weekly list of free educational events and resources for the association community

ASAE scholarships. If you don’t have the budget to attend ASAE Annual, apply for the new ASAE-USAE Travel Scholarship made possible by Ross E. Heller, founder and publisher of USAE and CustomNEWs. Complimentary registration and a stipend of $5,000 will be provided to the awardee’s organization to cover the cost of travel, lodging and incidentals. Applicants must be ASAE members.

Non-dues revenue incubator. Non Dues-a-Palooza is offering a free incubator program this spring and summer. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. By the way, Non Dues-a-Palooza is free for association execs this year.

Attention spans. Enough with the goldfish story already! WBT Systems sets us all straight on that particular myth. They also describe the factors affecting attention spans and how your association can overcome each of those challenges so your learners and attendees get more out of your programs.

Value proposition. Mark Athitakis at Associations Now explains why it’s time for a fresh look at your association’s value proposition. Find something that puts your association front-and-center in your members’ professional lives. Glenn Tecker of Tecker International suggests in his comment that you identify “the things of essential value that members can do better together than any one of them can do alone.” That’s the whole point of associations, right?

Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost.

Obsolete chapter systems. Cecilia Sepp, CAE, of Rogue Tulips asks if your chapter system is from another century. It might be if it requires “boards of directors, committees, bank accounts, and multiple reporting requirements to maintain ‘good standing’ with the national organization.” This “mini-me chapter model” is causing volunteers to opt out, leadership pipelines to empty and chapters to close.

App design. With content and design decisions, remember, says J. Mark Wallach at Results Direct, you are not the customer. He points out several areas on apps and websites where staff preferences and biases override what’s best for the user experience.

AMS warning signs. Selecting and implementing a new AMS is a royal PITA, but sometimes you have to put on your big-girl (-boy) pants and do it. Impexium describes the seven signs you need a new AMS. If any of them ring a bell, well, you know what you have to do.

DEI and Zoom. Maddie Grant at Propel says Zoom has become a tool for diversity, equity and inclusion. I bet at least one of these scenarios will be a revelation for you because we all come to work with different backgrounds, experiences, personalities, and perspectives.

Hybrid employee onboarding. On his eighth day as a new McKinley Advisors employee, COVID hit and Tim Hopkins, CAE, started working from home along with all the co-workers he hadn’t met yet. He and his colleague, Karli Susi, share advice based on that pandemic experience in this ASAE article about adapting your employee onboarding process for the remote or hybrid workplace.

Standard operating procedures. Okay, not the sexiest of topics, but, man oh man, if you need help writing SOPs, Rene Shonerd at Cimatri provides a comprehensive A to Z resource.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Instead of hoarding a dozen oysters to myself last week, like I usually do, I made Emeril’s Louisiana oyster and sausage bake. Since I only had the dozen, I supplemented them with chunks of red drum fillets. I used linguiça instead of andouille, and added red bell pepper, spinach and pasta. I mixed everything together instead of laying the oysters on the bottom of the dish.

Asparagus season continues with this Indian-style chicken and asparagus skillet–so good. Make sure you make plenty of sauce so you can enjoy it with basmati rice.

Our local strawberries are coming in strong, so I made a strawberry Danish braid based on this cheese Danish recipe from Leite’s Culinaria. A package of frozen puff pastry makes it possible to enjoy homemade Danish on a Sunday morning.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/29 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/29 at 4 p.m. – Facilitated Open Networking Event

More info/register.

Host: Fridays@4


Tue 5/3 at 12 p.m. – Marketing Analytics

Learn about the data analytics available to marketers and what we can extrapolate from them. When we think of where to make improvements to our funnel, we must look beyond dollars to engagement and conversations. Consider where and who your audience is and what their experience is like. What can the amount of time spend on a page tell us when we lack form submissions? Do high email open rates automatically mean it’s performing well? How should you be running A/B tests? 1 CAE credit. More info/register.

Host: Data Analytics Network

Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society


Tue 5/3 at 12 p.m. – Conference Survival 2022: 6 Proven Strategies for Putting Powerful Draws on Stage

Recent research suggests only the conferences perceived as the highest quality and more worthwhile will continue to thrive as physical or hybrid events. What can you do to give every community member good reasons to attend your events? Learn six proven strategies for identifying and recruiting the most qualified and marketable speakers, seven kinds of content most attendees will travel to get, and four event design ideas to maximize understanding and impact. 1 CMP credit. More info/register.

Host: MPI

Presenter: Chris Harget, Head of Marketing, Wordly


Tue 5/3 at 3 p.m. – How to Evaluate and Maximize Your Event Technology

As the industry returns to in person and hybrid events it is essential that we take a look at our event technology tools. Things like ease of use for the learner, but no reporting for the provider, defeat the entire educational design. Lack of data analytics will leave your sponsors and exhibitors feeling a low ROI on their investment. Learn about technology tools that will maximize attendee experience, different technology options to best fit your different stakeholder needs, and unique features of your event technology that might be underutilized. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Ranels, MA, MS, CHCP, Founder and President, CE Innovators


Wed 5/4 at 11 a.m. – How to Increase Engagement Through Personalization

Each individual in your community, member or not, has their own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. Instead of building campaigns around segments and broadcasting information, learn how “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. Hear use case campaign examples for member recruitment/renewals, event engagement, and member profile building. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jemilah Senter, VP, Marketing and Communications, MCI
  • Dave Will, Co-Founder and CEO, PropFuel

Wed 5/4 at 11:30 a.m. – Association Tips and Tricks to Leveraging Data to Increase Conversion, Engagement and Growth

Do you ever wonder what’s the magic sauce to growing your membership, engaging members or increasing conversions within your ecommerce flow? Hear what your association peers are doing with their data, their lessons learned and how you can utilize data to inform decisions and help your organization hit its goals. More info/register.

Host: ASAE Marketing Professionals Community


Wed 5/4 at 12 p.m. – Where’s the Interactivity, Bob?!

Some people assume there is a networking button to push during an online or in-person event, but there isn’t. Designing for people takes thoughtful consideration. Learn practical tips to increase engagement in your events and online communities. Find out why we need community, how to create a culture of sharing, how to design spaces for real people online and in-person, and how to help members build meaningful relationships. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: QiqoChat co-founders, Sandra Nam and Lucas Cioffi


Wed 5/4 at 1:30 p.m. – Convince Your Boss, Convince Your Board: How To Get Your Membership Site Project Green-Lit By Your Higher-Ups

Learn the formula to find the budget you didn’t know you had, the data and approach you need to make your case, how to inspire your team to take a member-centric approach that will prioritize the membership site, and how to uncover where you can increase member engagement and member retention. More info/register.

Host: Grype

Presenter: Ronja F., Member Engagement Specialist


Thu 5/5 at 12 p.m. – IT Strategic Plan Roundtable

This ASAE member group will talk over approaches and tools for creating an IT strategic plan—coming out of this Collaborate thread. More info/register.

Host: ASAE Technology Professionals Community


Thu 5/5 at 2 p.m. – Fueling Engagement with Mobile App Platforms

Learn how to fuel engagement using mobile apps.  Hear about the state of the industry, using mobile apps to fuel engagement, generating mobile worthy content, keeping the conversations going, and integrating with the rest of your ecosystem. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile
  • Alexa Kade, CEO, Clowder
  • Sameer Mulla, CEO, mosaic apps™
  • James Marquis, CIO, 501Works

Fri 5/6 at 9:30 a.m. – NYSAE Engagement Lounge: Keep Your Members for Life

Engage your new members early and keep them for life. Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Anne Ferrante, Sr. Vice President at American Pet Products Association


Fri 5/6 at 1 p.m. – Data & Analytics: What, Why & How to Measure Event Performance

Data (and corresponding actionable insights) make it possible for you, as the event professional, to gain buy-in from your stakeholders to continue the program, increase the event budget, hire more resources, and effectively secure your seat at the table as a strategic advisor. Learn what metrics matter today, how to make a plan to capture data, and most importantly, how to turn that data into actionable insights that resonate with stakeholders and clients. More info/register.

Host: Event Leadership Institute

Presenters:

  • Joseph Colangelo, Co-Founder & CEO | Bear Analytics
  • Nick Fugaro, Founder & CEO | Vivastream
  • Howard Givner (moderator), CEO and Founder | Event Leadership Institute

Fri 5/6 at 4 p.m. – Launching an Ambassador Program OR Creating an Ambassador Program: It’s Not a Foreign Concept

An Ambassador program for your association builds strong branding through consistent messaging delivered by enthusiastic spokespersons. Learn how to create messages that reflect your mission and values, get leadership buy-in to launch your Ambassador program, identify and train your Ambassadors, understand how this program can help your association during a crisis, and create an Ambassador toolkit. More info/register.

Host: Fridays@4

Presenter: Sheri Singer, president of Singer Communications


Thu 5/12 at 1 p.m. – Results Recharge: Driving Conversions with Beth Arritt

You work hard to drive visitors to your website—potential members, attendees, sponsors, and more. But how do you get them to convert once they’re there? Beth will share real-life successes and lessons learned for turning data into dollars, such as promoting content to attract prospects without big spends, bringing visitors to your website to foster conversion, using data to map conversion pathways, and automating and providing highly personalized experiences to increase conversion rates quickly. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Beth Arritt, Association Evangelist for Higher Logic and former VP of Marketing at the American Association of Airport Executives


Fri 5/13 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Tadu Yimam, Vice President, Digital Engagement, NACUBO


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Nikolay Zakharov via Unsplash

Association Brain Food: 4.22.22

The weekly list of free educational events and resources for the association community…

lone saguaro cactus in a desert landscape – inspiration for my weekly list of free educational events and resources for the association communityNew education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? WBT Systems suggests offering introductory industry education to industry partners and to support, operations and shared services staff at member companies.

Hybrid/remote workforce decisions. Achurch Consulting explains how to handle the decisions involved in going or staying remote or hybrid. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while.

AMS basics. If you’re new to association technology and haven’t quite wrapped your head around the association management system (AMS) concept, Personify shares a primer on what has to be every accidental techie’s favorite piece of software. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one.

In-house lobbying. If you’ve worked in trade associations, you’ve likely seen members taking opposing stances on an industry issue. Trade association membership is essential, but sometimes companies have to go their own way on an issue, and when they do, they need legislative relationships in place. Quorum explains why companies might want to have their own in-house governance relations team, strategy and software.

New member engagement. Amanda Kaiser says size does matter. She reminds us that there are all kinds of new member engagement plans for all sizes of chapters and associations. Speaking of which, if you haven’t yet already, please participate in her second edition of the popular New Member Engagement Study. This research measures the effectiveness of various elements of new member onboarding, orientation and welcoming programs, and the survey report is more helpful than most.

Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. In the old days, many associations relied on insurance programs as their membership “golden handcuff,” and suffered greatly when those plans disappeared. But there are still insurance options out there. Franklin Madison describes one that might interest your members.

Email open rates. Because of privacy changes to Apple’s operating system, “your open rates will show 100 percent, even if those readers don’t actually open those emails,” says Ashley Wucher at PropFuel. She explains why Apple made this change, how it works, and what it means for associations.

Good eats

Skip down to the list of free webinars if you prefer takeout.

It’s been too long since I made pork Milanese—an excellent dinner and a satisfying lunchtime sandwich. Since it’s asparagus season, I made this pasta with asparagus and tomatoes recipe from Giada as a side. I added lemon juice (since many commenters said the dish was bland—mine wasn’t) and garlic chives, and sprinkled our plates with leftover bread crumbs I tossed with melted butter and garlic salt.

The bread crumbs were left over from muhammara (spiced roasted red bell pepper paste) I made as a topping for baked bluefish fillets. I went heavy on the spices. On the side, Brussels sprouts greens, yes, greens from our plants. The leaves remind me of collards. I sliced and sautéed them with ham, dried apricot, red onion, red bell, jalapeño, garlic and chicken broth.

A quick dinner: blackened black sea bass. My recipe includes smoked paprika, onion powder, garlic powder, dried thyme, dried basil, dried oregano, cayenne pepper and black pepper. I served them with a side of cheesy grits made with chicken broth, cream, cheddar, butter and salt, along with pesto veggies—carrot, broccoli stem, red bell, and red onion.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/22 at 11 a.m.* – Community (The Association Show)

Whether you realize it or not, community-building is core to what associations do and you can strengthen your mission through online communities. Learn how to foster community within your association. More info/register.

Host: EventMobi

Presenter: Marjorie Anderson, Founder of Community by Association

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/22 at 12 p.m. – CMP Academy: Coffee & Conversation | Meet the Instructor & Chart Your CMP Path

Studying for your CMP? Grab a coffee and chat about how to chart your CMP study path. Learn more about our new CMP Academy course, which will be offered in-person at WEC and live-online. Learn about the tools and knowledge you need to help you navigate the CMP exam with ease and answer each question with confidence. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Nick Estrada, CMP, CAE
  • Nancy Snowden, M.A., Manager of Educational Experiences, MPI

Fri 4/22 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/22 at 4 p.m. – Courageous Purpose: 3 Actions to Reclaim Yours

Are you doing what you love or what you have to do to survive? Do you feel compelled to do something different in your life or career, but aren’t sure you have the courage to try? Are you ready to live every day with greater passion and energy? If you’ve asked yourself any of these questions, don’t miss this workshop where you will hear about the biggest barriers to living your dreams, the secrets to reclaim your courage and purpose, and how to avoid a life of survival and regret. More info/register.

Host: Fridays@4

Presenter: Vivian Blade


Mon 4/25 at 1 p.m. – International Aspects of Associations (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Jakub Konysz, Founder, Global Navigators

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/26 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 4/26 at 12 p.m. – Measuring the Impact of Your Content Investments

Hear a new idea on finding if you’re successful or if you just needed to readjust your game. Learn how your content is discovered and consumed, and dive into the field of member engagement and ROI. More info/register.

Host: Association.TV

Presenters: Greg Pollack from Association Analytics and Dan Stevens from WorkerBee.TV


Tue 4/26 at 12 p.m. – Event Ecosystem: Your Secret to Mastering the New Event Landscape – Whitepaper Debrief

Throughout an onslaught on new event formats, new technologies, process changes, building last-minute contingencies into event design, and now navigating a return to in-person events, planners have repeatedly risen to new challenges. But as teams are stretched to their limits, as job roles expand and become more complex, the need is emerging for planners to have a new network of resources, expertise, and support. This event ecosystem can help fill skills and capabilities gaps and offers planning teams new avenues for successfully managing and executing their events. More info/register.

Host: MPI

Presenters: Mike Dietrich and Julie Haddix from Cvent


Tue 4/26 at 12 p.m. – 2022 Tech Trends Report Briefing: Web 3.0, Decentralization, Blockchain, Crypto & NFTs

Hear key findings from the Web 3.0, Decentralization, Blockchain, Crypto & NFTs section of FTI’s 2022 Tech Trends Report. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute (FTI)


Tue 4/26 at 12:30 p.m. – Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy

Learn about the skills and abilities needed to become a CMO, what attributes CMOs need to be recruited—from a CEO perspective, the value of having marketing at the C-suite table, the barriers that prevent marketing from being a strategic contributor, and the obstacles and best practices for increasing the influence and impact of marketing on strategic decisions. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenters:

  • Eric O’Connor (moderator), Chief Growth Officer, American Association of Nurse Anesthesiology
  • Paul Pomerantz, FACHE, Chief Executive Officer, American Society of Anesthesiologists
  • Maureen Geoghegan, Chief Membership and Communications Officer, American Society of Anesthesiologists
  • Veronica Purvis, MSM, CAE, Associate Executive Director, Skin of Color Society

Tue 4/26 at 1:30 p.m. – How to Create a Well-Functioning Organization That Allows You to Focus on Higher Impact Activities

Learn how to expand your personal comfort zone and turn challenges into opportunities, help your team function like a well-oiled machine that can solve its own problems so you can stop fighting other people’s fires, and build a culture of innovation, experimentation, agility and accountability that grows itself. More info/register.

Host: Propel

Presenter: Jamie Notter, co-founder, Propel


Tue 4/26 at 2 p.m. – Association Chat Open Chat on Zoom

Open to anyone who wants to catch up on association industry news. Our starter topic for this open chat is “Trust and Your Organization.” Jump in and let’s talk! More info.

Host: KiKi L’Italien, senior consultant, Tecker International


Tue 4/26 at 2 p.m. – How to Nurture the Next Generation of Meeting Professionals

Hear about the diverse opportunities, exciting career paths and meaningful work that await those who find their way to the ballroom. Learn a new definition for leadership, management tips for attracting and retaining young talent, and why the industry will ultimately come out stronger. More info/register.

Host: Smart Meetings

Presenter: David Peckinpaugh, President & CEO, New Maritz


Tue 4/26 at 2 p.m. – 5 Webinar Rules to Break

Webinars have been run the same way, for the same purposes, for ages. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be. Learn about new formats, no formats, any formats; rescheduling the schedule; building your binge-ability; and leads are boring, aim higher. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, vice president, content marketing, ON24


Tue 4/26 at 3 p.m. – How to Keep Your Association Relevant: Re-Envision a Membership Model That Leads to Member Retention

Hear about ways the association business model is broken and out of date, rethinking your approach to membership marketing, digital transformation—an intersection between marketing and technology, and using digital trust strategies for improving member engagement and retention. More info/register.

Host: Grype

Presenter: Randall Craig, Author and CEO of Pinetree Advisors


Wed 4/27 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Wed 4/27 at 9 a.m. – Strategic Lessons from Associations Operating in Europe

For years, Europe has been an important destination for many US associations interested in expanding their global reach with membership and events. Some associations have been successful, while others found Europe very challenging. Hear from senior US and European association executives, all based in Europe, about successes and lessons learned from associations working in Europe, and what US association executives need to keep in mind for long-term success. More info/register.

Host: ASAE International Associations Professionals Community

Presenters:

  • Joyce Dogniez, Vice President of Community Engagement at the Internet Society, Member of the ASAE International Associations Advisory Council
  • Mike Morrissey, Chief Executive Officer, European Cancer Organisation, President, European Society of Association Executives
  • Robin Grossfeld, Senior Vice President of Global Initiatives, Association of Corporate Counsel

Wed 4/27 at 12 p.m. – Burnout or Burn Bright?

Burnout is a key factor affecting professional and personal productivity. Hear about risk factors leading to burn out, how to recognize the early warning signs, and how to develop tangible skills for improving resilience on both an individual and institutional level. Learn about resources that will help association executives learn how to recognize, manage, and mitigate burnout. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Anees Chagpar, MD, MBA, MPH, FACS, FRCS(C), Professor in the Department of Surgery at Yale School of Medicine


Wed 4/27 at 1 p.m. – Site Selection & Inspection: Rethinking the Basics

To select sites, negotiate well-considered, foundational contracts and plan programs and for contingencies is dramatically different. Yet, the basics remain. Review basics like demographics and budgets, along with new thinking about safety, security, laws and policies, staffing, service and charges. Consider what should be provided and asked in RFPs and responded to by venues (hotels, convention centers, conference centers) to provide the critical information that impacts meeting and event outcomes. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: meetings industry veteran Joan Eisenstodt


Wed 4/27 at 2 p.m. – How Alaska’s Largest Telecommunications Company Transitioned to a Hybrid Workforce

In March 2020, GCI sent most of their workforce home to work as they “waited out” the pandemic. After a few short months, they realized that many of their teams were just as or even more productive working from home. Seeing how successful their teams were working virtually, GCI leadership began considering additional benefits of switching to a remote-first hybrid work model such as recruiting top talent outside of Alaska. Learn how GCI approached such a massive undertaking and hear the lessons they learned throughout this transition and where GCI is headed as they look toward the future of work. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Brad Spees, Vice President & Operating Group Manager, GCI Business
  • John Clese, Remote Workforce Strategist, Achurch Consulting

Wed 4/27 at 2 p.m. – Association Board Effectiveness in 2022

Hear the key challenges, trends, and best practices in board engagement and effectiveness from OnBoard’s annual Board Effectiveness Survey. Gain an understanding of the research and dive into association-specific results. Learn from a peer how the research translates into real world board activities. Ask and receive answers to your questions about board engagement and effectiveness challenges, trends, and best practices. More info/register.

Host: ASAE

Presenters:

  • Rashmi Bijai, Vice President of Marketing at OnBoard
  • Ahava Goldman, Associate Director at the American Institute of Certified Public Accountants

Wed 4/27 at 2 p.m. – Government Affairs During a Global Crisis: How to Prepare for the Unknown

Even in turmoil, there are concrete steps that can be taken to mitigate risk and hone your responses, regardless of the changing landscape a pandemic or conflict brings to your organization. Learn how to drive team alignment and mobilize stakeholders during a crisis, identify risks and opportunities amid a global crisis, and build your government affairs strategy to be proactive rather than reactive before a global crisis. More info/register.

Host: FiscalNote

Presenters:

  • Jennifer Storipan, Vice President, Lot Sixteen
  • Adam Miller, Head, Policy & Government Affairs, International Markets, Astellas
  • Ann Davison, Director, Strategic Communications, Guidehouse
  • Brittany Bolen, Senior Policy Advisor, Sidley
  • Martina Bozadzhieva (Moderator), Chief Research Officer, FrontierView

Thu 4/28 from 12 to 5 p.m. – Community Lab

Community has become a buzzword for the corporate and consumer world over the past few years, but for associations and nonprofits, it’s always been at the very heart of what we do. Gather with fellow community builders to connect and discover how to capture the magic and chemistry of your existing communities and transfer them to a welcoming, protected online space where your members can continue growing together. CAE credits. More info/register.

Host: Personify


Thu 4/28 at 12 p.m. – 2022 Guide to Retirement: Exploring Key Issues Impacting Retirement Investors

Retirement needs and planning are changing, but are your benefit plans, investments and employee engagement keeping pace? Americans are living longer and retiring later. This webinar will focus on the complex needs your employees are facing and how you can educate and help them achieve their goals. Learn about your most important plan responsibilities and how best to tackle them, practical ways of what we’ve seen work to meet your obligations, and your retirement headwinds and how to navigate them successfully. More info/register.

Host: ASAE

Presenter: Shelly Howard-Horwitz


Thu 4/28 at 12 p.m. – The Dues and Don’ts of Association Pricing Strategies

Is your association’s pricing set too high or too low? Or has your organization just avoided making any changes because of uncertainty? Setting the right price for your association’s offering can be confusing with all the constant changes in the world, but not adjusting it properly limits your organization’s chance to increase membership or revenue. Learn about the most effective pricing strategies through a focus on events, learning programs, career centers, and membership models. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Michelle Schweitz, Marketing Director, and Tirrah Switzer, Director, Product Marketing, Community Brands


Thu 4/28 at 12 p.m. – Ready or Not: 5 Tips for Launching Your Digital Exam Prep Program Quickly

Regardless of where you fall in your digital learning journey, there are ways to mitigate the resistance you or your organization may feel when it comes to launching your online learning program. Learn why starting simple is the key to efficiency and getting to market quickly, actionable tips for launching your learning program, examples of organizations that launched quickly and what results they saw, and the benefits of having learning technology that is specifically tailored to your learning use case. More info/register.

Host: Training Magazine Network

Presenter: Emily Leary, VP of Professional Services, BenchPrep


Thu 4/28 at 1 p.m. – Non-Dues DIY: Spring Cleaning Your Corporate Sponsorship Proposals

Learn about proposal strategies that resulted in successful increases in non-dues revenue via sponsorship funding as well as resource support for associations and other purpose driven organizations. Hear feedback from corporate sponsorship decision makers as to what they look for in an optimal proposal as well as when a proposal needs a new coat of paint. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Lori Zoss Kraska MBA, CFRE, Growth Owl, LLC


Thu 4/28 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, Grace Social Sector Consulting


Thu 4/28 at 1 p.m. – How Documentaries Are Disrupting the Future of Content Marketing

In this masterclass on the future of content marketing, hear key industry insights learned while designing, creating and executing association-centric docuseries models and why associations are clamoring for their spot on both the big and small screens. Learn how a digital documentary model can be a single tool that meets multiple objectives for your association’s recruitment, retention, revenue and advocacy and talent awareness goals. More info/register.

Host: .orgCommunity

Presenter: Dan Stevens, President, WorkerBee.TV


Thu 4/28 at 3 p.m. – 2022 Tech Trends Report Briefing: Artificial Intelligence

Hear a special briefing on key findings from FTI’s 2022 Tech Trends Report. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute (FTI)


Thu 4/28 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Defining Collaboration

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, expert digital strategist and culture change consultant, Propel


Fri 4/29 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/29 at 4 p.m. – Facilitated Open Networking Event

More info/register.

Host: Fridays@4


Tue 5/3 at 12 p.m. – Marketing Analytics

1 CAE credit. More info/register.

Host: Data Analytics Network


Wed 5/4 at 11 a.m. – How to Increase Engagement Through Personalization

Each individual in your community, member or not, has their own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. Instead of building campaigns around segments and broadcasting information, learn how “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. Hear use case campaign examples for member recruitment/renewals, event engagement, and member profile building. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jemilah Senter, VP, Marketing and Communications, MCI
  • Dave Will, Co-Founder and CEO, PropFuel

Wed 5/4 at 11:30 a.m. – Association Tips and Tricks to Leveraging Data to Increase Conversion, Engagement and Growth

Do you ever wonder what’s the magic sauce to growing your membership, engaging members or increasing conversions within your ecommerce flow? Hear what your association peers are doing with their data, their lessons learned and how you can utilize data to inform decisions and help your organization hit its goals. More info/register.

Host: ASAE Marketing Professionals Community


Wed 5/4 at 12 p.m. – Where’s the Interactivity, Bob?!

Some people assume there is a networking button to push during an online or in-person event, but there isn’t. Designing for people takes thoughtful consideration. Learn practical tips to increase engagement in your events and online communities. Find out why we need community, how to create a culture of sharing, how to design spaces for real people online and in-person, and how to help members build meaningful relationships. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: QiqoChat co-founders, Sandra Nam and Lucas Cioffi


Thu 5/5 at 12 p.m. – IT Strategic Plan Roundtable

This ASAE member group will talk over approaches and tools for creating an IT strategic plan—coming out of this Collaborate thread. More info/register.

Host: ASAE Technology Professionals Community


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Reed Geiger via Unsplash

Association Brain Food: 4.15.22

The weekly list of free educational events and resources for the association community…

trail through the spring woods – inspiration for my weekly list of free educational events and resources for the association communityAdvocacy’s membership value. When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Quorum makes that job easier with their list of ways a government affairs team delivers membership ROI—talking points you should definitely share with your membership department.

Association-relevant fundraising trends. Every year, the Chronicle of Philanthropy publishes a list of nonprofits receiving the most charitable donations. WBT Systems picked out nonprofit successes and challenges that illuminate practices and trends your association should know about.

APIs. I’ve written a few times over the years about APIs, so I’ve had to figure them out. Empowered Margins not only describes what APIs are but also explains their potential. They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”

Integrations and iPaaS. After years of talking about integrations, a group of ASAE members developed the State of iPaaS in Association Industry survey. This is their first step in assessing the current state and emerging trends of integrations between systems as seen by vendors, consultants, and association IT folks. “The more of us share our thoughts and experiences with each other, the better each of us will be equipped to make future-proof decisions about evolving our IT ecosystems, products, or services.” Please share this survey with your IT team and your technology consultants and partners. It will only take 5 to 8 minutes to complete.

#1 membership benefit. MemberSuite reveals the disconnect between what associations dedicate resources (staff time and money) to and what members consider the top benefit of membership: connections, aka networking. What’s up with that? Members want connections, but you never see a staff person taking ownership of this most important benefit.

Association podcasts. I always have a podcast on while driving and often while cleaning and cooking too. Association Briefings makes the case for starting an association podcast, describes the steps in the planning process, for example, identifying your goals and defining your audience, and brings up other issues to consider before you dive in.

Data-driven DEI. Rasheeda Childress at Associations Now writes about the data-informed changes made by the American Geophysical Union to their peer review and awards processes, so their programs would become more inclusive. She also describes how data and technology can make conference and meeting participation more equitable.

Quick hits

How will you use that data? (Wes Trochlil, Effective Database Management)

10 ways to make your members happy to get your emails. (Beth Arritt, Higher Logic)

How to do walking meetings right. (Russell Clayton, Christopher Thomas and Jack Smothers, Harvard Business Review)

Turn chaos into calm. (Holly Duckworth, CAE, GrowthZone)

Good eats

Skip down to the list of free webinars if you prefer takeout.

It is worth making this dish just so you have leftover sauce to pour over pasta or rice for lunch. Trust me. I’m talking about the sauce I made for creamy piccata swordfish. Swoon!

My brothers and I loved the fish our mum made at least once a week when we were growing up. It’s an easy one to throw together after a day spent teaching middle school or writing blog posts: Mummy Lorraine cod or scrod. Last week, I made my version of her recipe for speckled sea trout. My topping includes crushed Ritz crackers, lemon zest, garlic powder and melted butter. First, salt your fillets, brush them with a thin coat of mayo, pat on the topping and bake.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/15 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/15 at 4 p.m. – Open Networking: So, You Want to Consult

Thinking of becoming a consultant? Hear from some of our members that have taken “the leap” into consultantship. Learn about what they have experienced on their road to starting their practice and building it to where it stands today. More info/register.

Host: Fridays@4

Presenter: Kenjie Davis, The AMS Guy


Mon 4/18 at 1 p.m. – Best Practices for Product Development (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Theo Harris

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/19 at 12 p.m. – The Webinar You Need to Get Your Leaders Onboard with New Tech

See the new tech world from other perspectives so you can understand why it’s so tough to get everyone on the same digital page when it comes to tech solutions. Identify how you subconsciously approach new technology. Gain insight into other views of technology to find common ground to be more productive. Discover techniques that make new technology work better for you, no matter your Technology Psychology. Leave with new tech tool ideas that you can use right away. More info/register.

Host: Billhighway and Mariner Management

Presenter: Beth Ziesenis: Author. Speaker. Nerd.


Tue 4/19 at 12 p.m. – The Secret to Creating an Extraordinary Experience with Your Members

The truth to creating an extraordinary experience and enhancing a sustainable platform for higher retention of members comes down to not “what you do” but “why you do what you do” from shared or similar core values. It’s what is compelling to them and not what makes your meeting unique. Learn how to implement processes to retain current members and attract more people to your functions based on similar values, be more compelling and influential to others as an authority in your segment, and create a value statement that can be part of any marketing or service strategy that will lead to more referrals and higher retention of members. 1 CMP credit. More info/register.

Host: MPI

Presenter: Christopher Salem


Tue 4/19 at 12 p.m. – ASAE Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 4/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Wed 4/20 at 12 p.m. – Behind the Curtain of ASAE Individual Honors: What You Need to Now Before You Apply

Are you interested in submitting an application for the 2022 ASAE Individual Honors? Learn about the application and best practices for a strong application. More info/register.

Host: ASAE

Presenters:

  • Donald Dea, FASAE, the 2022 Academy of Leaders Award recipient
  • Arlene Pietranton, Ph.D., FASAE, CAE, the 2018 Key Award recipient
  • DJ Johnson, FASAE, CAE, Chair of the Individual Honors Awards Committee
  • Rhea Steele, CAE, 2020 Professional Performance Award recipient, and Vice Chair of the Individual Honors Awards Committee

Wed 4/20 at 1 p.m. – Developing a Strategic Plan in an Uncertain CE Environment

Learn about a methodology to develop a strategic plan in an uncertain CE environment. Discuss known trends and how you can use them to develop a future-forward strategic plan. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community


Wed 4/20 at 1 p.m. – Culture: Is Yours Working for You or Against You?

Is your culture an engine fueling strategic goals or is it ping pong tables and free lunch? The pandemic has laid bare the significant cost of misunderstanding culture and what it should be doing for your association. Some organizations have been well-positioned to shift to the new requirements of a changing world of work, while others are struggling and will continue to struggle long term. Learn how to develop an intentional culture and harness the powerful role it plays in achieving your mission. More info/register.

Host: CEO Update

Presenters:

  • Wylecia Wiggs Harris, CEO American Health Information Management Association
  • Tom Bohn, CEO Association for Corporate Growth
  • Jamie Notter, Co-Founder and Growth Strategist, Propel

Wed 4/20 at 2 p.m. – Can I Afford a Hybrid Event? Join the Discussion!

While hybrid sounds like a great option in theory—meet the event preferences of all your members at once—many organizations are struggling with hybrid. The costs can be astronomical, and it’s often double the work, or more, for your staff. Learn what hybrid looks like, what the options and considerations are, if you can afford it, and how associations, big and small, are coming up with creative ways to hold engaging, successful hybrid events that don’t break the bank. More info/register.

Host: Matrix Group


Wed 4/20 at 2 p.m. – Your Guide to the Federal Budget & How it Can Affect Your Organization

While the federal budget process has an official timeline, it doesn’t always go according to plan. Learn how the budget is created and approved, things to know about this year’s budget, and how to get the funding your organization needs. Find out what we can expect in the federal budget process over the coming months, where the disagreements and concessions will be made, and what proposed additions and cuts will be finalized. More info/register.

Host: FiscalNote

Presenters:

  • Peter Cohn, Policy Editor, CQ Roll Call
  • Lindsey McPherson, Senior Reporter, CQ Roll Call
  • Laura Weiss, Economic Policy Reporter, CQ Roll Call
  • John Donnelly, Senior Writer, CQ Roll Call

Wed 4/20 at 2 p.m. – The Biggest Hybrid Meeting Trends of 2022

Dive into the findings from the 6-week educational event: The Ultimate Hybrid Master Class. Hear how major questions have been answered, new trends have emerged, and expert advice has been attained. Learn all that hybrid events have to offer in 2022 and beyond. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri


Wed 4/20 at 3 p.m. – What it Takes to Make Analytics Part of Your Routine

Learn what data you should be tracking daily, weekly, monthly, and annually; how to create a consistent process and frequency for tracking analytics; and how to regularly review and discuss your metrics. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Thu 4/21 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Take a deep dive through the recently released 7th annual 2022 Membership Performance Benchmark Report. Nearly 300 association professionals participated, with findings showcasing the latest member engagement and retention strategies, the impact of new technologies, the power of digital transformation, and the ongoing effects of COVID-19. More info/register.

Host: ASI


Thu 4/21 at 11 a.m. – Generating Year-Round Revenue with Meeting Data

Meetings and conferences are data-rich entities that can leverage that data to generate revenue well beyond the event. Now, in addition to what you sell at your meeting, you can sell year-round engagement and connections. Learn how and what to collect—and what to do with it, including various approaches to packaging and monetizing the data, and how HIMSS turned first-party data into a large revenue stream. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Paul Mattioli, Sr. Director, Product Marketing & Sales Enablement, HIMSS
  • AnnMarie Wills, CEO/President, Leverage Lab
  • Cari Lesh, Director, Client Partners, Leverage Lab
  • Donna Sanford, Vice President, Sales & Marketing, Ascend Media

Thu 4/21 at 1 p.m. – How to Co-Create Impactful Content with Event Attendees, Speakers, and Sponsors

Many event planners are finding it challenging to reach the same levels of attendance and engagement at their live events as they did in the pre-pandemic world. That’s because event attendees’ expectations have totally changed. Learn how to gather, build, and publish user-generated content before, during and after live events; assess your organization’s strategic initiatives to identify areas of opportunity to include more authentic video content co-created with members who attend your events; and design a request for user-generated video content and identify execution tactics to use at the event. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Joel Resnik, Chief Revenue Officer, Gather Voices
  • Drew Holmgreen, Vice President of Brand Engagement, Meeting Professionals International
  • Erica Klinger, Senior Director of Marketing, Association for Accessible Medicines

Thu 4/21 at 2 p.m. – The Great Contemplation: Lessons in Leadership for Empowering Your Events Team

Research shows that nearly half of employees across sectors are thinking about quitting their current jobs, searching for a better work-life balance—a phenomenon Forbes and several other leading publications have coined The Great Contemplation. Hear tips for attracting, building, retaining, and empowering talent as we get back to business in an uncertain labor market where event professionals are considering what’s next on their career journey. More info/register.

Host: Smart Meetings

Presenters:

  • Cindy Brewer, Principal, LEO Events
  • Natasha Ashworth, Manager, Sales Programs & Events, FedEx Services
  • Shelley Hodgkinson, Sr. Director, Event Solutions, Walmart

Thu 4/21 at 4 p.m. – Learn Concepts to Focus on Creating an Intentional Culture

The 2020 CAE content outline contained some significant shifts focused on creating an intentional culture: a culture of diversity, an ethical culture, a performance culture, a culture of foresight, a culture of accountability, a culture of learning. Learn about Intentional Culture and how you can make a difference in your organization. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Sue Radwan, CAE, SMP, GSP


Fri 4/22 at 11 a.m. – Community (The Association Show)

Whether you realize it or not, community-building is core to what associations do and you can strengthen your mission through online communities. Learn how to foster community within your association. More info/register.

Host: EventMobi

Presenter: Marjorie Anderson, Founder of Community by Association


Fri 4/22 at 12 p.m. – CMP Academy: Coffee & Conversation | Meet the Instructor & Chart Your CMP Path

Studying for your CMP? Grab a coffee and chat about how to chart your CMP study path. Learn more about our new CMP Academy course, which will be offered in-person at WEC and live-online. Learn about the tools and knowledge you need to help you navigate the CMP exam with ease and answer each question with confidence. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Nick Estrada, CMP, CAE
  • Nancy Snowden, M.A., Manager of Educational Experiences, MPI

Fri 4/22 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/22 at 4 p.m. – Courageous Purpose: 3 Actions to Reclaim Yours

Are you doing what you love or what you have to do to survive? Do you feel compelled to do something different in your life or career, but aren’t sure you have the courage to try? Are you ready to live every day with greater passion and energy? If you’ve asked yourself any of these questions, don’t miss this workshop where you will hear about the biggest barriers to living your dreams, the secrets to reclaim your courage and purpose, and how to avoid a life of survival and regret. More info/register.

Host: Fridays@4

Presenter: Vivian Blade


Tue 4/26 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 4/26 at 12:30 p.m. – Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy

Learn about the skills and abilities needed to become a CMO, what attributes CMOs need to be recruited—from a CEO perspective, the value of having marketing at the C-suite table, the barriers that prevent marketing from being a strategic contributor, and the obstacles and best practices for increasing the influence and impact of marketing on strategic decisions. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenters:

  • Eric O’Connor (moderator), Chief Growth Officer, American Association of Nurse Anesthesiology
  • Paul Pomerantz, FACHE, Chief Executive Officer, American Society of Anesthesiologists
  • Maureen Geoghegan, Chief Membership and Communications Officer, American Society of Anesthesiologists
  • Veronica Purvis, MSM, CAE, Associate Executive Director, Skin of Color Society

Tue 4/26 at 1:30 p.m. – How to Create a Well-Functioning Organization That Allows You to Focus on Higher Impact Activities

Learn how to expand your personal comfort zone and turn challenges into opportunities, help your team function like a well-oiled machine that can solve its own problems so you can stop fighting other people’s fires, and build a culture of innovation, experimentation, agility and accountability that grows itself. More info/register.

Host: Propel

Presenter: Jamie Notter, co-founder, Propel


Tue 4/26 at 2 p.m. – Association Chat Open Chat on Zoom

Open to anyone who wants to catch up on association industry news. Jump in and let’s talk! More info.

Host: KiKi L’Italien, senior consultant, Tecker International


Wed 4/27 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Wed 4/27 at 12 p.m. – Association Tips and Tricks to Leveraging Data to Increase Conversion, Engagement and Growth

Do you ever wonder what’s the magic sauce to growing your membership, engaging members or increasing conversions within your ecommerce flow? Hear what your association peers are doing with their data, their lessons learned and how you can utilize data to inform decisions and help your organization hit its goals. More info/register.

Host: ASAE Marketing Professionals Community


Wed 4/27 at 12 p.m. – Burnout or Burn Bright?

Burnout is a key factor affecting professional and personal productivity. Hear about risk factors leading to burn out, how to recognize the early warning signs, and how to develop tangible skills for improving resilience on both an individual and institutional level. Learn about resources that will help association executives learn how to recognize, manage, and mitigate burnout. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Anees Chagpar, MD, MBA, MPH, FACS, FRCS(C) is a Professor in the Department of Surgery at Yale School of Medicine


Wed 4/27 at 2 p.m. – How Alaska’s Largest Telecommunications Company Transitioned to a Hybrid Workforce

In March 2020, GCI sent most of their workforce home to work as they “waited out” the pandemic. After a few short months, they realized that many of their teams were just as or even more productive working from home. Seeing how successful their teams were working virtually, GCI leadership began considering additional benefits of switching to a remote-first hybrid work model such as recruiting top talent outside of Alaska. Learn how GCI approached such a massive undertaking and hear the lessons they learned throughout this transition and where GCI is headed as they look toward the future of work. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Brad Spees, Vice President & Operating Group Manager for GCI Business


Wed 4/27 at 2 p.m. – Association Board Effectiveness in 2022

Hear the key challenges, trends, and best practices in board engagement and effectiveness from OnBoard’s annual Board Effectiveness Survey. Gain an understanding of the research and dive into association-specific results. Learn from a peer how the research translates into real world board activities. Ask and receive answers to your questions about board engagement and effectiveness challenges, trends, and best practices. More info/register.

Host: ASAE

Presenters:

  • Rashmi Bijai, Vice President of Marketing at OnBoard
  • Ahava Goldman, Associate Director at the American Institute of Certified Public Accountants

Thu 4/28 at 1 p.m. – Non-Dues DIY: Spring Cleaning Your Corporate Sponsorship Proposals

Learn about proposal strategies that resulted in successful increases in non-dues revenue via sponsorship funding as well as resource support for associations and other purpose driven organizations. Hear feedback from corporate sponsorship decision makers as to what they look for in an optimal proposal as well as when a proposal needs a new coat of paint. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Lori Zoss Kraska MBA, CFRE from Growth Owl, LLC


Thu 4/28 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, Grace Social Sector Consulting


Thu 4/28 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Defining Collaboration

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, expert digital strategist and culture change consultant, Propel


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Dulcey Lima via Unsplash

Association Brain Food Weekly: 4.8.22

The weekly list of free educational events and resources for the association community…

Branches of crape myrtle in bloom – inspiration for a weekly list of free educational events and resources for the association communityNew member onboarding survey. Dynamic Benchmarking and Kaiser Insights are teaming up again to launch the second edition of their popular New Member Engagement Study and would love your participation. Their research measures the effectiveness of various elements of new member onboarding, orientation and welcoming programs. Associations of all sizes and types have used the study’s insights to improve new member retention. If you never read the first edition of their report, you’re in for a treat—and I bet you’ll be eager to participate in this round.

For-profit professional development ideas worth stealing. WBT Systems scanned the news and discovered several interesting developments in the for-profit professional development world. Check out their ideas for program planning, partnerships, marketing, learning formats and pathways, credentials, and packages.

New member onboarding. If you don’t have a year-long new member onboarding campaign in place, start here with GrowthZone’s onboarding and touchpoint schedule. Don’t assume new members will figure it all out on their own. They might, but if you show you care, you’ll make a better impression than any list of benefits could.

Remote mentoring. One of the best things to emerge from the pandemic is the shift from in-person to online activities, saving lots of time and effort for everyone involved. Achurch Consulting explains how the move to remote/hybrid work has made the need for remote mentorship more important than ever, but it’s also made mentoring more accessible too. They offer tips on finding and working with a remote mentor.

Google Analytics. It’s natural to feel intimidated by the breadth and depth of data and insight residing in your website’s Google Analytics. But where do you even begin to configure and leverage it? Results Direct shares advice for making sense of Google Analytics and the possibilities it can unleash for your association.

New member journey. If you’ve got the basics of onboarding under your belt, it’s time to focus on the first 30-90 days of a new member’s membership journey. Matrix Group suggests thinking of yourself as a host who’s greeting new guests. They outline an effective strategy for onboarding new members, along with communication and content suggestions and an onboarding workflow.

Death to meetings. “Meetings are the mulch of middle management.” You will cringe in recognition when reading Ed Zitron’s helpful diatribe on the predilection pretty much every organization has for scheduling way too many meetings. He describes what drives this meeting mania and what you should do about it.

Quick hits

A road trip teaches four women leaders unexpected lessons—starring four CAEs: Christina Lewellen, Sara Wood, Nicole Araujo and Lindsay Currie. (Christina Lewellen, ASAE)

The last relationship-building event activity you’ll ever need—it’s a good one, promise. (Aaron Wolowiec, Event Garde)

You know how I love a nature web cam. Elizabeth Engel, CAE told me about the nest cam in the National Arboretum where Mr. President and Lotus live with their little chick.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Striped bass is delicious all on its own. All it needs is a little salt, lemon and butter. But feeling in a Southwest mood, I adapted my spiced breadcrumb topping by sauteing red bell and poblano peppers, onion and garlic along with cumin, cayenne and oregano, then adding melted butter and panko breadcrumbs.

Whenever I get striped mullet in my seafood share, I can’t imagine making anything but my southern pan-fried striped mullet recipe. Yes, that again. Dredge the fillets in flour, then a mix of buttermilk and hot sauce, and then cornmeal and panko breadcrumbs combined with smoked paprika and cayenne pepper. The leftovers make an excellent fish sandwich, especially if you combine mayo and salsa, slather it all over the bread, and add lettuce too.

A casserole recipe is merely a suggestion. When I made this taco casserole, I doubled the beef, added poblano and jalapeño pepper, and threw in some orzo too. Although I’m sure lettuce and tomato on top would have been nice, I served ours with avocado instead.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/8 at 12 p.m.* – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms. More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/8 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/8 at 4 p.m. – The Life Wheel: An Exercise in Work-Life Balance

We all strive to achieve the ever elusive work-life balance. Join us for an activity that will help you evaluate how in/out of balance you may be. You will leave with a clear perspective on how to redistribute your time and energy. This session will include discussions on goal setting and time management. More info/register.

Host: Fridays@4

Presenter: Regais Wilson


Mon 4/11 from 12 to 7:45 p.m. – Women Transforming Technology (WT2) Conference

WT2 is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. The theme of this year’s conference is “Elevate Joy.” Hear about mew technologies that are creating the greatest positive impact and excitement in the world today, and ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally. More info/register.


Mon 4/11 at 1 p.m. – Businesses: Rethink Performance through Human Factors (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Dr. Tanimu Deleon, Tantalum LLC

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/12 at 9 a.m. – Association Tender Process: Is There Room for Improvement?

We think it is time to reflect on the conference tender process of associations. A lot has changed over the years and with tender processes that are time consuming and where tons of stakeholders are involved, we dare to say that it is time to ask ourselves the question: will this process create the biggest success for your congress? Is it time that associations go from a reactive to a proactive approach? More info/register.

Host: Conferli


Tue 4/12 from 12 to 8 p.m. – Women Transforming Technology (WT2) Conference

WT2 is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. The theme of this year’s conference is “Elevate Joy.” Hear about mew technologies that are creating the greatest positive impact and excitement in the world today, and ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally. More info/register.


Tue 4/12 at 2 p.m. – Beat the Bots! Getting Your Resume Past the Applicant Tracking System

Most mid-size and larger organizations use an Applicant Tracking System (ATS) to pre-screen resumes. If your resume does not match 85% of the criteria from the job posting, your resume may never be seen by human eyes. This program will share tips and tricks to “get around” the ATS to land your resume in the “yes” pile and will also provide general resume advice. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional


Tue 4/12 at 2 p.m. – 5 Tips To Deliver A Better Member Experience: How To Present Your Member Benefits For Max Engagement

Learn about the biggest mistakes associations make with their membership site, the member engagement challenges that almost every association have—and how to overcome them, the single design mistake that is driving away your members, why your membership site is going to fail without these 5 features, and how to drive member engagement and member retention. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist


Wed 4/13 at 11 a.m. – Live Q&A: Hybrid Event Nightmares

Hybrid events are complex and sometimes things can go wrong. Other times they can go horribly wrong! Learn about some of the worst-case scenarios from our veteran hybrid event experts. Use their war stories to better prepare yourself, and plan meaningful contingencies, should things go unexpectedly. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Chuck Crosswhite, Director of Operations, Falcon Events


Wed 4/13 at 12 p.m. – Host a Webinar Worth Talking About

Have you ever been to a webinar that has left you feeling uninspired—with little to no engagement, poor content, too long of a program, or some other reason? Find out what it takes to host a webinar that’s worth talking about. Whether you’re organizing a thought leadership panel, launching a new product, or another form of community building event, learn what practical steps to take when going through your webinar planning process and what pitfalls to avoid. More info/register.

Host: Hopin

Presenters:

  • Priya Gupta, Field Marketing Manager, Hopin
  • Sander Buitelaar, Marketing Campaign Manager, tray.io
  • Kerrie Bond-MacInnes, Director of Global Events, Medallia

Wed 4/13 at 12 p.m. – The Buzz About Hybrid: Tools and Tips for Better Attendee Engagement

Learn what it truly means to be “hybrid-ready,” the importance of good relationships with tech partners, the value of 3rd party tools by seeing them in action, and new ways to create seamless hybrid engagement for all of your attendees. More info/register.

Host: Webex Events

Presenters:

  • Nikki Heyder, Growth and Operations Lead, Vidcast at Cisco
  • Nadia Vratna, Partnerships Manager, Slido
  • Andrew Pearson, Chief Marketing Officer, Webex Events (formerly Socio)
  • Miguel Neves, Editor-in-Chief, EventMB

Wed 4/13 at 1 p.m. – Mastering Membership

Running a mid-sized association successfully starts with having the right technology in place that sets the foundation you need to thrive, grow, and fulfill your mission, but it can be overwhelming and stressful to make the right choice. Learn when it’s the right time to make a technology change and best practices for approaching technology vendors. Find out how to evaluate your tech stack and gather requirements, review and buy technology, future-proof using scenario planning, and get your board onboard. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters:

  • Brian Birch, COO, SIMA
  • Chad Stewart, founder and chief software adviser, Smart Thoughts
  • Ryan Costello, chief strategy officer, MemberSuite
  • Ana Loden, senior account executive, MemberSuite

Wed 4/13 at 1 p.m. – Meet Less and Accomplish More

To help reduce the number of meetings, leaders need to look at the quality of their meetings. Our webinar will help leaders focus on meeting quality, gain valuable insights into the pitfalls of unstructured meetings, and receive actionable tips for ways to reduce the need to meet in the first place. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 4/13 at 2 p.m. – Ask the Headhunter: How to Get a Better Job in the Meetings Industry

From March 2020, when available meetings jobs disappeared, to today, where candidates are asking for—and sometimes getting—higher salaries and/or creative benefits, the meetings industry’s job market has kept planners on their toes as they look for new positions. Hear what hiring officials are looking for and what planners are asking for. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Dawn Penfold, president of Meetingjobs.com, a division of Cadre
  • Sarah J.F. Braley (moderator), Managing Editor, Northstar Meetings Group

Wed 4/13 at 5 p.m. – ASAE Young Professional Committee (YPAC) Virtual Happy Hour

Want to learn more about the ASAE YPAC? Applications to join the YPAC will open soon, and to commemorate the occasion, we’re bringing back our most popular event, Drinks & Discover. Meet some YPAC members, ask any questions you may have, learn more about the YPAC Committee, and have a better understanding of why we exist and why you might want to get involved. More info/register.


Thu 4/14 at 9:30 or 10 a.m. – Blending the Principles of Credentialing with Real-World Applications: How Does It Work?

Explore the central principles surrounding credentialing programs with a real-world scenario/case study and how to put them all together. The program kicks off with a brief level-setting discussion on the best practices in credentialing (from introductory to advanced topics), followed up by small-group discussions on applying these practices to a credentialing program that we all may encounter in our certification worlds. More info/register.

Host: Certification Network Group

Presenter: David Rozsa, CAE, ICE-CCP, ACA, founder and chief executive officer of Metacred


Thu 4/14 at 12 p.m. – Chaos to Calm: Leading In A Crazy World

There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Hear Holly bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus and happiness. Choose one applied mindfulness technique to use in daily living. More info/register.

Host: GrowthZone

Presenter: Holly Duckworth, CMP, CAE, CWMF, Owner, Leadership Solutions International


Thu 4/14 at 12 p.m. – Secure Your Non-Profit’s Fundraising and Financial Future

As the world makes a comeback from the impacts of COVID, financial planning will be key to your association’s longevity and viability in the post-COVID world. Learn how to secure outside and non-traditional revenue sources, revamp your revenue model in the post COVID world, and future-proof your finances and revenue sources. More info/register.

Host: Talley Management Group

Presenters:

  • Marc C. Labadie, MPAS®, CFP®, AIF®, Executive Vice President, RTD Financial
  • Ed Gorman, Director of Client Accounting, Talley Management Group

Thu 4/14 at 12 p.m. – Understanding New Global Sanctions and Restrictions and How They Impact Your Overseas Nonprofit Operations

Learn how the latest developments in sanctions, import and export controls, and other cross-border regulations may impact your overseas activities. Hear important tips and traps affecting international operations regarding the movement of goods, people, and resources and new concerns about international payments, and practical considerations to enhance your organization’s compliance with regulatory, contractual, and policy demands while mitigating any associated risks. Location: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Lindsay Meyer, Co-Chair and Partner, International Trade Group, Venable LLP
  • Neha Dhindsa, Associate, International Trade Group, Venable LLP

Thu 4/14 at 12:30 p.m. – Accessibility and eLearning: The Association’s Guide to WCAG

A series of recent laws, guidelines, and court decisions have created confusion about how to remain compliant in delivering accessible online learning content to those with disabilities. Find out what it means to deliver accessible online learning content, analyze a user experience from the lens of accessibility and the Web Content Accessibility Guidelines (WCAG 2.2 will be released June 2022), and create a plan to determine next steps to ensure compliance with WCAG. More info/register.

Host: Association Universe

Presenters:

  • Dan Streeter, Vice President of Learning Strategy and Design at BlueSky eLearn
  • Eduardo Meza-Etienne, Director of Compliance and Accessibility Team Lead eSSENTIAL Accessibility

Thu 4/14 at 1 p.m. – Virtual Conference and LMS Integration: Extending Conference Content [Integration & Post-Integration]

Whether you are planning for a simple Sign Sign-On (SSO) or need sophisticated analytics for insights, there are a few critical steps that can make integration easier and more productive. Learn what it takes to have a successful integration and what needs to be top of mind after you integrate. More info/register.

Host: EVA

Presenters:

  • Matt Peterson from MapleLMS
  • EVA’s Event Tech Advocate Vinnu Deshetty

Fri 4/15 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/15 at 4 p.m. – Open Networking: So, You Want to Consult

Thinking of becoming a consultant? Hear from some of our members that have taken “the leap” into consultantship. Learn about what they have experienced on their road to starting their practice and building it to where it stands today. More info/register.

Host: Fridays@4

Presenter: Kenjie Davis, The AMS Guy


Tue 4/19 at 12 p.m. – The Webinar You Need to Get Your Leaders Onboard with New Tech

See the new tech world from other perspectives so you can understand why it’s so tough to get everyone on the same digital page when it comes to tech solutions. Identify how you subconsciously approach new technology. Gain insight into other views of technology to find common ground to be more productive. Discover techniques that make new technology work better for you, no matter your Technology Psychology. Leave with new tech tool ideas that you can use right away. More info/register.

Host: Billhighway and Mariner Management

Presenter: Beth Ziesenis: Author. Speaker. Nerd.


Wed 4/20 at 1 p.m. – Developing a Strategic Plan in an Uncertain CE Environment

Learn about a methodology to develop a strategic plan in an uncertain CE environment. Discuss known trends and how you can use them to develop a future-forward strategic plan. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community


Wed 4/20 at 1 p.m. – Culture: Is Yours Working for You or Against You?

Is your culture an engine fueling strategic goals or is it ping pong tables and free lunch? The pandemic has laid bare the significant cost of misunderstanding culture and what it should be doing for your association.

Some organizations have been well-positioned to shift to the new requirements of a changing world of work, while others are struggling and will continue to struggle long term. Learn how to develop an intentional culture and harness the powerful role it plays in achieving your mission. More info/register.

Host: CEO Update

Presenters:

  • Wylecia Wiggs Harris, CEO American Health Information Management Association
  • Tom Bohn, CEO Association for Corporate Growth
  • Jamie Notter, Co-Founder and Growth Strategist, Propel

Wed 4/20 at 2 p.m. – Can I Afford a Hybrid Event? Join the Discussion!

While hybrid sounds like a great option in theory—meet the event preferences of all your members at once—many organizations are struggling with hybrid. The costs can be astronomical, and it’s often double the work, or more, for your staff. Learn what hybrid looks like, what the options and considerations are, if you can afford it, and how associations, big and small, are coming up with creative ways to hold engaging, successful hybrid events that don’t break the bank. More info/register.

Host: Matrix Group


Thu 4/21 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Take a deep dive through the recently released 7th annual 2022 Membership Performance Benchmark Report. Nearly 300 association professionals participated, with findings showcasing the latest member engagement and retention strategies, the impact of new technologies, the power of digital transformation, and the ongoing effects of COVID-19. More info/register.

Host: ASI


Fri 4/22 at 11 a.m. – Community (The Association Show)

By this point, we’ve discussed sponsorship and content, now we’ll learn how to foster community within your association and finish with a game show to test your knowledge of season two. More info/register.

Host: EventMobi

Presenter: Marjorie Anderson, Founder of Community by Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Griffin Wooldridge via Pexels

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