Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

It’s time for Marketing General Incorporated’s (MGI) 11th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I always look forward to reading this report so, if you haven’t already received an email from Tony Rossell at MGI, I encourage your association to participate by following this link.

Because it’s been a while since I’ve worked in an association, I find different ways to keep up on the interests and needs of association professionals. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite, provide good intel. The #1 post doesn’t surprise me, but I do like seeing the interest in topic #2—bodes well for bottom lines. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology.

Ernie Smith at Associations Now talks about three technology trends that associations should keep their eye on. He has a good record with this kind of thing so give his post a look. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there.

Here’s a surprise, for me, at least: Google Analytics isn’t as authoritative as you might believe. Edward Kay says, in two Association Success posts (part 1 and part 2), you should reconsider relying solely on Google Analytics data because it doesn’t include website visitors using ad blockers and other tools.

Some quick hits before we get to next week’s free webinars:

  • Who would’ve thought this would be a thing? A subscription service that delivers a lovingly curated niche trade journal to your door every quarter. (Trade Journal Cooperative)
  • Branded fruit is the new conference swag. Really. (Elizabeth Segran, Fast Company)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/14 at 2 p.m. – So You Signed Up for Office 365, Now What?

Learn what features come with the different Office 365 licenses, steps to set up Office 365 and create user accounts, how to start accessing your email through Office 365, what training your staff will need on using Office 365 features, and how to get help with migrating to Office 365 from your old system’s services. More info/register.

Host: TechSoup

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


Tue 1/15 at 2 p.m. – TechSoup Tour: How to Access Donations, Discounts, and Resources

Learn how your organization can make the most of the donation and discount programs for hardware, software, cloud applications, and services available to eligible organizations. More info/register.

Host: TechSoup

Presenter: LaCheka Phillips, Associate Program Manager, NGOsource


Wed 1/16 at 12 p.m. – New Year, New Ideas: Start a New Conversation About Chapters

Learn how to tackle some common challenges unique to component-based associations with examples from the CRP community. We’ll focus on themes like the role of components in the association ecosystem, harnessing innovation from your chapters, and addressing the volunteer issue. Plus, we’ll give you tips on speaking the language of your C-suite in order to bring impactful change to your association. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, co-founder, Mariner Management


Wed 1/16 at 1 p.m. – Dynamic Video Interactions for Increased Engagement

Learn how a combination of animated video production, digital storytelling, and eLearning interactions can help you create dynamic, engaging training that your learners will want to take. Understand how to leverage the key elements of stories and non-linear assessments to captivate your learners. Learn how to design training that lets you accurately track and identify where your learners are having the most success and where there are opportunities to provide additional support. More info/register.

Host: eLearning Guild

Presenter: Charles Sigmund, Sr. Program Manager, Amazon


Wed 1/16 at 2 p.m. – 10 Incredible Ways You Can Be Hacked Through Email & How to Stop the Bad Guys

A whopping 92% of malware infects your network via email, but email hacking is much more than only phishing or launching malware. Learn ten ways hackers use social engineering to trick your users into revealing sensitive data or enabling malicious code to run; how silent malware launches, remote password hash capture, and how rogue rules work; why rogue documents, establishing fake relationships and getting you to compromise your ethics are so effective; details behind clickjacking and web beacons; and actionable steps on how to defend against them all. More info/register.

Host: KnowBe4

Presenter: Roger A. Grimes, KnowBe4’s Data-Driven Defense Evangelist


Wed 1/16 at 2 p.m. – Webinar Marketing Predictions for 2019

Take a look into the future of webinar marketing and how you can supercharge your webinar programs in the new year. Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Wed 1/16 at 3 p.m. – Technology Trends Round Table 2019

Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. We will touch on IT security at nonprofits, which continues to be an essential part of any tech strategy, up and coming technologies to watch, innovations to embrace, and continuing technology basics that nonprofits can upgrade in 2019. More info/register.

Host: Community IT

Presenters: Community IT President and CEO Johan Hammerstrom, CTO Matt Eshleman, Vice President for Operations Johanny Torrico, and Director of IT Consulting Steve Longenecker


Thu 1/17 at 11:30 a.m. – A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag)

Learn how to craft a cohesive communications strategy, implement a sustained professional development program, enhance your media relations capabilities, sharpen your C-suite’s public speaking skills, develop an advocacy strategy that delivers public policy results, and more. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, THE ASSOCIATION WHISPERER

Presenter: Ed Barks, Communications Strategy Consultant and Author


Thu 1/17 at 12 p.m. – Create a Telework Program That Works for Your Organization

Learn what to pay attention to when implementing or expanding your organization’s telework policy and procedures, including management buy-in, training, communication, and work schedules; what factors to consider when selecting employees for telecommuting eligibility to ensure they will be successful as remote workers; and how to gauge success using metrics for employee performance and achievement of goals, increased capacity, retention, and other program benefits. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Mary Ellen Brennan, MBA, PHR, SPHR


Thu 1/17 at 1 p.m. – Tips and Tricks for Navigating the NCCA Online Portal

Are you new to the accreditation process? Has it been a few years since you last submitted an NCCA accreditation application? Get a walk through the NCCA online application process. Learn how to complete the various steps in the application process. Review the most common technical mistakes when completing an application. Walk away with tips and tricks for navigating the online platform. More info/register.

Host: Institute for Credentialing Excellence

Presenter: Tara Mohammed, Senior Operations and Accreditation Coordinator at the Institute for Credentialing Excellence


Tue 1/22 at 2 p.m. – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat)

Special guest Brian Carter will review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/22 at 3 p.m. – Embracing Data and Technology to Increase Member Engagement (online and Washington DC)

Let’s look at association data and tech investments through an entrepreneurial lens and chat about how to realize their full potential, mobilize our data allies, overcome internal resistance to change, and remain agile. Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Dave Will, founder of PropFuel, will talk about how entrepreneurs use technology to seize opportunities, take informed risks, get meaningful customer feedback, and drive change for improvement. Location: online and Washington DC. More info/register.

Host: Associations Catalyzing Entrepreneurship


Wed 1/23 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 1/23 at 2 p.m. – Accountability and Difficult Conversations (Washington DC)

It can be challenging to figure out how to approach a difficult conversation and so we avoid having them. Avoiding difficult conversations only makes them worse. Executive coach Carol Vernon will share her framework for having difficult conversations with colleagues or employees. All women in the association technology community are welcome. As always, the meetup will be followed by happy hour. Location: Washington DC. More info/register.

Host: Association Women in Technology Champions

Presenter: Carol Vernon, executive coach, founder, Communication Matters


Wed 1/23 at 6 p.m. – ASAE YP: Drinks & Discover: Virtual Happy Hour

The ASAE Fellows program bestows an honorary recognition on less than 1 percent of the ASAE membership. Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. More info/register.

Host: ASAE Young Professionals

Presenters:

  • Hannes Combest, FASAE, CAE, Chief Executive Officer, National Auctioneers Association
  • Matthew D’Uva, FASAE, CAE, Chief Executive Officer, International Association for the Study of Pain
  • Tonya Muse, FASAE, CAE, Executive Director of the Council of Manufacturing Associations at the National Association of Manufacturers
  • Antoinette Samuel, FASAE, CAE, Deputy Executive Director, National League of Cities

Thu 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

We are not strangers to reviews. We depend on them for nearly every purchase in our personal lives. But what about in our member’s business lives? You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn what you need to do to get started. More info/register.

Host: The Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden


Thu 1/24 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Web Courseworks

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. How close is your association’s IT leader to his description?

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.

Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for:

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth—fodder for your association’s New Year’s resolutions.

Some quick hits before we get to next week’s free webinars:

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits

Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Hear tips for growing your email list. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.


Mon 1/8 at 2 p.m. – Friend of a Friend: How Your Hidden Networks Can Help You (Association Chat)

David Burkus is a best-selling author, sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. We’ll talk about which areas of your network provide the best source of new ideas and insights; where the potential blind spots and weak points in your network are; how to foster authentic, collaborative relationships; and how to effectively grow and strengthen your network. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/9 at 11 a.m. – Video Storytelling for Your Business

Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. Get answers to your burning questions about video storytelling: What is video storytelling and how is it different from video ads, Facebook Live, and other video options? How can I get the most value out of my video storyteller? How long should my video be? What are some different ways my company can use video storytelling? How much time and money should I expect to invest? More info/register.

Host: National Institute for Social Media

Presenter: Tim Johnson, owner of Positive Light Media


Wed 1/10 at 12 p.m. – Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Participants will also get to know colleagues in an informal setting. Please bring your own lunch. Location: Washington DC. More info/register.

Organizer: Claudia Trapp, International Registration Plan, Inc.


Wed 1/10 at 12:30 p.m. – The Power of Suggestion: How to Get and Gain Influence

Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Learn about five key story formulas that increase your influence, the New Influence Equation™, and time-tested persuasion techniques to grow your network and strengthen loyalty. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency


Wed 1/10 at 1 p.m. – Nonprofit Tech Trends 2019

Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Learn which trends deserve your attention and which ones can be safely ignored. More info/register.

Host: Idealware

Presenters:

  • Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org
  • Alyssa Ford, Data and Strategy Lead at Tech Impact
  • Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup

Wed 1/10 at 3 p.m. – ASAE Reston-Loudoun Idea Swap (Leesburg VA)

Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community


Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Annie Spratt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food.

What were the hot topics this year in association online learning? WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest.

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations.

Association Adviser shares the story of Guillermo Ortiz de Zarate, Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths.

The end of the year is a time of reflection—at home and at work. MemberSuite suggests different membership metrics to track, review and share with your colleagues.

Some quick hits before we get to this week’s list of free webinars:

  • Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. (Quartz)

Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. I’ll add more in the coming weeks. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Wishing you all a Merry Christmas!


Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits

Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Hear tips for growing your email list. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.


Wed 1/10 at 12:30 p.m. – The Power of Suggestion: How to Get and Gain Influence

Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Learn about five key story formulas that increase your influence, the New Influence Equation™, and time-tested persuasion techniques to grow your network and strengthen loyalty. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency


Wed 1/10 at 1 p.m. – Nonprofit Tech Trends 2019

Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Learn which trends deserve your attention and which ones can be safely ignored. More info/register.

Host: Idealware

Presenters:

  • Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org
  • Alyssa Ford, Data and Strategy Lead at Tech Impact
  • Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup

Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

It’s the most wonderful time of the year… (sing it with me)

Some of us get to take time off during the holidays. What to do, what to do… WBT Systems has a suggestion for you: get your learning on. They suggest associations promote Holiday Specials on online learning programs so members spend some of their vacation time on professional development. Imagine, getting smarter while relaxing in cozy clothes and slippers in front of a fire, sounds idyllic.

If you’ve ever tried to get people at work to adopt a new technology, you know what kind of uphill battle that can be. Fíonta explains the reasons behind resistance to change and provides change management advice for technology, in their case, Salesforce, implementations.

Protech Associates published their definitive list of association blogs to follow in 2019. I’m happy to see this blog described as “fantastic” and “a must-follow.” Thanks! Also tickled to see two of my clients on there too. No names, I’m a ghostwriter, after all, but the Encyclopedia Browns in the crowd can probably guess.

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners.

Jim Gibson at DelCor lets us peek into the IT director’s bag. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. I used to be intimidated by all things IT directorish—okay, some of their talk is still a bit hard to translate—but now it makes more sense, especially with Jim’s gym bag analogy.

We need some kind of federal data privacy law if only to stop the madness. John Gruber at Daring Fireball found this tidbit on Twitter: USA Today’s GDPR-compliant website for European users has the same news as its U.S. website, a simpler layout, and no advertising or user tracking. It takes 320ms to load, compared with 20+ seconds for the U.S. site.

Some quick hits before we get to this week’s list of free webinars:

  • Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. (George P. Slefo, Ad Age)
  • Are you mindlessly employing these “best fundraising (or marketing) practices?” (Claire Axelrad, GuideStar)
  • 14 best content marketing newsletters for 2019. (Brandon Andersen, Ceralytics)

Here are the educational events scheduled for the rest of December—it’s a short list. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/17 at 2:00 p.m.* – How to Get Nonprofit Office 365 Cloud Subscriptions

Find out what subscriptions are available to nonprofits, how you can learn more about making the right choices for your organization, and your options for how to request the licenses you need. More info/register.

Host: TechSoup

*All times are Eastern Daylight Time unless otherwise noted.


Mon 12/17 at 5:00 p.m. – Partnership Professionals Network Holiday Happy Hour (Washington DC)

Looking for an opportunity to celebrate your corporate partnership (sponsorship) accomplishments? Join the Partnership Professionals Network for a Holiday Happy Hour (Dutch treat). Location: Washington DC. More info/RSVP.


Tue 12/18 at 11:00 a.m. – Defining Trackable Metrics for Membership Associations

Membership driven associations need to make sure they establish metrics to ensure a successful online effort during the entire life span of a web property after its launch. But how should these metrics be created and what data should be considered? Learn how to ensure your KPIs, KSAs, and strategic goals are all in alignment going into 2019. More info/register.

Host: Unleashed Technologies

Presenter: Michael Spinosa, CEO at Unleashed Technologies


Tue 12/18 at 2 p.m. – Association Chat “What If?” Live Chat Discussion

Join KiKi in an online chat to explore the “what if” ideas you have about associations, marketing, and more. This online discussion is only happening on the Association Chat private community (powered by Mighty Networks), so all who want to participate must be members. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/18 at 2 p.m. – How to Get the Dream Nonprofit Job You Deserve

Learn the steps successful nonprofit professionals follow to keep progressing in their career. Find out how to create a compelling cover letter that gets results, answer (and ask) tough interview questions, have the three conversations with your boss to move up in the organization, and successfully negotiate a higher salary and get recognition for your accomplishments. More info/register.

Host: Wild Apricot

Presenter: Mazarine Treyz, Wild Woman Fundraising


Wed 12/19 at 1 p.m. – How to Overcome Innovation Obstacles in Continuing Education

Continuing education is attracting new competitors from non-profit and for-profit organizations. Yet 85% of members still look to associations for professional development. In-person courses remain the most popular format, but virtual experiences are gaining ground, because members want digital learning experiences that fit into their busy connected lives. Find out why now is the time to rethink your continuing education strategy, how to articulate a compelling business case for diverse digital learning experiences, how to define and prioritize technology requirements, how to overcome

barriers to adoption and growth, and more. 1 CAE credit. More info/register.

Hosts: Talented Learning and Community Brands

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, SVP Education at Community Brands
  • Katie Hill, Associate Director at the Drug Information Association
  • Dave Kestenbaum, Director of eRating Certification for Sustainable Transportation at the University of Vermont

Thu 12/20 at 11:30 a.m. – Influential Leadership: Is your Organization Leading the Pack? (Alexandria VA Brown Bag) 

Does your core audience trust your organization for related innovations, forecasts, solutions, and connections to valued resources? Do your members and prospects seek your voice and direction on pertinent mission-related issues? Regarding member acquisition and engagement, is your organization in reaction mode or attraction mode? Learn immediately applicable strategies for positioning your organization as an influencer and developing an influential culture throughout. 1 CAE credit. Location: Alexandria VA. More info/register.

Host/Presenter: Talisa Thomas-Hall, THE ASSOCIATION WHISPERER, Award-winning Speaker, Strategist, Executive Mentor


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Filip Mroz via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

How do you manage if you’re an education department of one? How does any association professional juggle everything on their to-do list? Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog.

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market.

New member engagement programs work, and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article.

From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it.

Some quick hits before we get to this week’s list of free webinars:

  • Top 20 association membership blogs – thanks for including this one! (SmartThoughts)
  • 71% of marketers use personalization in marketing, and 8 in 10 of them see results. (Marketing Charts)
  • Nine ways to convert webinar leads into sales. (HubSpot)
  • The difference between AI and machine learning explained. (The Next Web)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition

Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Speakers include winners in five categories: Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. More info/register.

Host: ASAE Marketing Council Section

Presenters:

  • Steve Suhm, Marketing Director, Association of Equipment Manufacturers Headquarters
  • Andrea Falzarano, Director, Association Governance Operations, American Speech-Language-Hearing Association
  • Destinations International (information provided by Melissa Cherry, Chief Operating Officer)
  • Tracy Vanneman, Former Sr. Manager-Business Development, Society for Industrial and Organizational Psychology (currently Partnership Sales Manager, Council of Engineering and Scientific Society Executives)
  • Erica Klinger, Director, Marketing, Association for Accessible Medicines

*All times are Eastern Daylight Time unless otherwise noted.


Mon 12/10 at 2 p.m. – Best Practices in eLearning for the Accidental Instructional Designer

Learn about building a more intentional eLearning career. Hear tips for better eLearning design, including a look at learning models, getting the tone right, and creating more meaningful interactivity. See examples of eLearning courses, and get ideas and inspiration to take back to your own projects. More info/register.

Host: UCI Division of Continuing Education

Presenter: Cammy Bean, Senior Solutions Consultant with Kineo


Mon 12/10 at 2 p.m. – Q and A: How Can Nonprofits Utilize Remote Tech Support?

Remote technicians now can resolve nearly any day-to-day technical problem, so nonprofit organizations can focus on their mission activities and not technical emergencies. When does it makes sense to leverage this resource? What are the best practices for relying on tech support? Hear advice and stories on how other organizations are finding success. More info/register.

Host: TechSoup

Presenters:

  • Matt Jung, Director of Program Development, TechSoup
  • Clancey Dollard, Director of Service Delivery, Bask

Tue 12/11 at 10 a.m. – Secrets Every Marketer Should Know After GDPR

It’s been 6 months since GDPR came into force and it has changed the way we use data both as businesses and marketers. Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. More info/register.

Host: WorkCast

Presenter: Stewart Kibby, CEO, WorkCast


Tue 12/11 at 2 p.m. – The Real Truth About Success: What The Most Influential Do Differently (& Why They Won’t Tell You)

Find out what a decade of research reveals about what makes the leaders of top-performing organizations so effective. (Hint: It’s not what you’d expect.) This Association Chat interview with Garrison Wynn will go beyond best practices. Garrison likes to take a realistic look at the influence you’ll need to make sure your knowledge and hard work deliver the results you want. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/11 at 2 p.m. – Member Retention Best Practices: Keeping Members Around for the Long Haul

From the moment your members click the “join” button to the day their membership is set to expire, they’re deciding if they’ll stay or if they’ll go. How do you get them to stick around and make them feel as if they can’t afford to leave? Learn how to nurture relationships with your members year-round and convey the value of membership. Get practical tips for driving member renewals. More info/register.

Host: Your Membership


Tue 12/11 at 2 p.m. – Lecture vs. Engagement: Implementing Various Session Formats to Promote Diverse Learning

Explore assorted session formats to experiment with in order to support different types of learning while keeping each individual actively engaged. Identify your organization’s current preferred method of delivering content. Explore adding a digital learning tool to your session to measure engagement or knowledge retention. Differentiate preferred learning formats of multiple generations to bridge the gap. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Joe English, Event Strategist, Creative Director & Event Designer, Event Futurist


Tue 12/11 at 2 p.m. – Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You

In 2018, state, federal, and city governments together placed hundreds of new labor laws into effect affecting workers in every industry—fringe benefits, health insurance, paid time off, overtime, and more. Learn about these recent payroll changes and how they affect your nonprofit or library. More info/register.

Host: TechSoup

Presenter: Gregg Bossen, Founder and CEO, QuickBooks Made Easy


Tue 12/11 at 3 p.m. – How Association Boards Can Encourage Entrepreneurial Thinking and Innovation: ACE Conversation

If associations want to encourage entrepreneurial thinking and innovation, their boards will need to play an important role. But it’s not the role you might think. Instead of direct involvement in this important work, association boards must take a step back and create a context in which other contributors both inside and outside their organizations can collaborate to create distinctive value for stakeholders. Learn how boards can make entrepreneurial thinking and innovation more possible by focusing their attention on the future. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenter: Jeff De Cagna, FRSA FASAE, executive advisor for Foresight First LLC


Tue 12/11 at 4 p.m. – How to Prepare for the 2019 Hospitality Market

Hear about trends Mike Dominguez is seeing and the skills planners will need to thrive in the coming market. More info/register.

Host: Smart Meetings

Presenter: Mike Dominguez, Senior Vice President and Chief Sales Officer at MGM Resorts International


Wed 12/12 at 12 p.m. – 7 Assumptions Not to Make About Data Governance (& Other Tips)

Whether your organization is just starting or trying to mature your Data Governance program, there are common challenges that can delay or hinder your success. Our experts will walk you through seven real world stories of incorrect assumptions and “what not to do” – and provide tips to fix each one. More info/register.

Host: xScion

Presenters: Dick Wilson, Data Governance Expert, and Vikas Arya, Principal of Strategy Execution


Wed 12/12 at 1 p.m. – Hotel Contract Trends, Clauses, Challenges & Solutions

Learn about industry issues and trends that impact planner/hotelier negotiations, how hotels manage for profitability, methods to assess and use your leverage for maximum negotiations results and contract clauses that add meeting value and reduce risk. Review a custom hotel contract (ready for signature) process that adds meeting value, generates real cost savings and assures risk reduction. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting services at Meeting Sites Resource


Wed 12/12 at 1 p.m. – 10 Surefire Ways to Get Approval for Your Event Budget Increase

You know you could do so much more with just a little more money in the budget, but first, you need to get your boss on board with your vision. Learn how to master the right approach based on your audience, speak your boss’ language (ROI), communicate your “Why” and use proven sales strategies to get approval, and plot measurable goals and timelines to exceed stakeholder expectations. More info/register.

Host: Event Manager Blog

Presenter: Christina Green, digital storyteller


Wed 12/12 at 2 p.m. – Elevate Your Association: Tech Trends to Follow in 2019

It’s never too early to get a head start on 2019. After a year’s worth of association meetings and conferences, three avid event-goers will lead you through their top tech tips for 2019. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters:

  • Protech’s Dan Dotter and Charlie Sapienza
  • Review My AMS’ Teri Carden

Wed 12/12 at 2 p.m. – Event Technology Trends in 2019

Hear about the top ten event technology trends coming in 2019. Learn how to quickly determine whether the new event tech you’re considering is a shiny distraction or critical innovation you shouldn’t ignore; choose a new platform or vendor with the problem you’re solving in mind, rather than only using price; find other event managers who have or who are trying to make the same kinds of decisions you’re facing; and use a strategic planning document to guide planning conversations and assess what needs to happen now, versus what can be pushed to future years. More info/register.

Host: Pathable

Presenter: Lindsay Martin-Bilbrey, CMP


Thu 12/13 at 12 p.m. – Sharing Members: Optimizing the National and Chapters Intersection

From the member’s perspective, the line between “chapter” and National is blurred. Find out how to tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. Learn how to start mapping out your members’ experiences to find the overlap—the opportunity—between National and local. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience? 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management & Marketing


Thu 12/13 at 12 p.m. – Got A Plan: Now What? (Washington DC Idea Swap)

Hear tips on how to bring your strategic plan to fruition. Get takeaways that you can use when you return to your office. Location: Washington DC. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: John Barnes of Barnes Association Consultants


Thu 12/13 at 12:30 p.m. – Crafting Your Elevator Speech: Preparing for Opportunity

If you can’t explain what you do in a few words, how will anyone know what value you can bring to the table? Stop struggling to describe the value statement for your business at networking events and meetings, and learn how to grab people’s attention quickly. Find out how to create a 5-10 second statement (elevator speech), and expand your comments in situations where you are given more time (up to 2 minutes) to describe what value you provide. More info/register.

Host: .orgCommunity

Presenter: John Fisher, President and Founder of Rethinking IT


Thu 12/13 at 1 p.m. – Learning Trends & Predictions

Look back at key trends and developments that impacted learning in 2018 and look ahead to what’s coming in 2019 and beyond, with input crowdsourced from leaders, aspiring leaders, and other practitioners working in the business of lifelong learning. With a focus on the real-world implications for learning businesses, we’ll address artificial intelligence, augmented and virtual reality, increasing competition, personalization, and more. Learn which developments your learning business peers consider important and start thinking about how these trends will impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 12/13 at 1 p.m. – Understanding Your Customer with AI, Made Awesomely Simple

Learn about the John Spence Formula for Business Excellence and how you can leverage AI to gather insights and listen to the voice of your customer. Hear why “extreme customer focus” is an essential strategy for creating a highly successful business and how to better connect with your customers. Learn how AI can be used to optimize customer engagement by gathering audience behavioral insights, and how to take action on the knowledge you gain. More info/register.

Host: Rasa.io

Presenters:

  • Business thought leader and world renowned speaker John Spence
  • Artificial intelligence engagement expert Amith Nagarajan

Thu 12/13 at 2 p.m. – Big Wins for a Small Staff

You don’t need to be a large organization with the luxury of unlimited resources to make a big impact. With the right technology, small organizations are working smarter and advancing their missions. Hear how associations with small staffs are using community and marketing automation to drive revenue, engage members, and strengthen retention rates. More info/register.

Host: Higher Logic

Presenter: Brian Weiner, Manager of Association Solutions, Higher Logic


Thu 12/13 at 2 p.m. – Data Hygiene, Why Bother?

We all know data is valuable. How valuable? Only to the extent that it is up to date and usable. Learn how cleanliness increases the intrinsic value of that data, and methods for cleaning and maintaining databases. More info/register.

Host: Naylor Association Solutions

Presenter: Richard Eberhart, Account Manager, Naylor Association Solutions


Thu 12/13 at 2:30 p.m. – Outlook 2019: Top Association Trends and Predictions

Learn what’s on the horizon for membership and sponsorship sales, how to cultivate thought leadership to drive your value prop, the development of membership councils, and how podcasting is the #1 way to connect with your members. More info/register.

Host: The Moery Company

Presenter: JP Moery, President and Founder of The Moery Company


Mon 12/17 at 5:00 p.m. – Partnership Professionals Network Holiday Happy Hour (Washington DC)

Looking for an opportunity to celebrate your corporate partnership (sponsorship) accomplishments? Join the Partnership Professionals Network for a Holiday Happy Hour (Dutch treat). Location: Washington DC. More info/RSVP.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Jeremy Gallman via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello.

Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. It includes a curated list of articles that will prep you for each of the conference pathways.

Learning campaigns are a new way to engage and educate your community. This concept comes from the corporate training world, but WBT Systems explains how you can tweak this idea to bring some learning buzz and momentum to your industry or profession.

Who doesn’t like low-hanging fruit? Wes Trochlil shares three examples of low-hanging fruit in data management. Grab one and feel good about yourself.

Amanda Kaiser is right. Sometimes I do feel lonely and alone. She says in her post, Your Members Feel Very Alone: “One of the first soft benefits many new members receive from their association is realizing for the first time they are not alone.” Something to think about.

“Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership.” Got my attention. Find out on Association Success what Marice Fernando did to retain these longtime members.

Some quick hits before we get to this week’s list of free webinars:

  • Are closed (and secret) Facebook groups the future of social media? (Invoker)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/3 at 5 p.m.* – Association Women Technology Champions Happy Hour (National Harbor MD)

Attendance is free and all women working with technology in the association community are welcome. Location: National Harbor MD. More info.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 12/4 at 12:00/12:30 p.m. – Hot State Tax Topics for Nonprofits (Washington DC and online)

Nonprofits need to consider the application for state and local sales taxes, whether they’re buying or selling goods and services. Many nonprofits are eligible for exemption from property tax, but in many jurisdictions this exemption is under challenge. The 2017 Tax Act added a new incentive for investors to fund projects and activities in low-income communities. This presentation will address topics that we are frequently asked about by clients. Location: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • Walter Calvert, Partner, Tax And Wealth Planning Practice, Venable LLP
  • Cindy Lewin, Partner and Chair, Nonprofit Organizations Practice, Venable LLP

Tue 12/4 at 2 p.m. – Meeting of the Creative Minds (Association Chat)

Creativity by itself doesn’t owe you anything. But how can creativity help you be the best leader for your tribe? Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Join KiKi and Seth Godin as they discuss creativity in this episode of Association Chat. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/4 at 2 p.m. – Event Tech Trends: What We Learned & How to Evolve in 2019

2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? Hear about the state of tech trends that were all the rage this year, and how to apply and enhance them for 2019, including augmented reality, artificial intelligence, security and privacy, and facial recognition. More info/register.

Host: BizBash

Presenter: Joe Schwinger, C.E.O. of MeetingPlay


Tue 12/4 at 2 p.m. – The 4 Stages of Event Program Maturity

Learn about the Event Evolution Model. It defines 4 levels of evolution for your event practices with practical insights and tips on how to increase your efficiency and ROI. Find out about the 14 centers of performance assessed in the model and how to assess your current state (and a road map to improve). More info/register.

Host: Smart Meetings

Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent


Tue 12/4 at 2 p.m. – How to Plan a Record Breaking End-of-Year Fundraising Push

Learn how to take full advantage of the end-of-year fundraising rush, improve your online fundraising strategy, and surpass your goals with actionable and digestible tips and tricks. Find out why a year-end fundraising push is so important. Hear how to build a multi-dimensional campaign in one week or less, leverage innovative technology without breaking your bank, and engage with donors via different channels (i.e., email and social media). More info/register.

Host: TechSoup

Presenters:

  • Brooke Currence, VP Marketing, Give Lively
  • Molly Trerotola , Media & Communications Manager, Give Lively

Tue 12/4 at 6:30 p.m. – Cheers to Chapters! Happy Hour (National Harbor MD)

Join us for a networking event with component relations and membership association professionals just like you. Here’s to a night of sharing ideas, challenges, and, most importantly, celebrating chapters together. Location: National Harbor MD. More info/register.

Host: Billhighway


Wed 12/5 at 12 p.m. – Move or Remodel? Your Website is Your Home

Making the choice between redesigning your website and iteratively improving your existing site isn’t easy. Explore the key factors and questions you should take into consideration, and examples of use cases for both approaches. Learn how to communicate effectively with your internal stakeholders as you make the case for investment in a redesign or a renovation. More info/register.

Host: Beaconfire RED

Presenters:

  • Jared Schwartz, VP of Innovation (Moderator)
  • Andrew Dimock, VP of Business Development
  • Nikki Minard, VP of Digital Marketing
  • Tim Arnold, Director of Technology
  • Markell Williams, User Experience Architect

Wed 12/5 at 1 p.m. – How Your Planner Personality Translates into Personal Attendee Experiences

Learn how understanding your planner personality can translate into memorable experiences for your attendees. Uncover why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience; and learn how event technology can make all of this possible. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, Director of Marketing at CrowdCompass by Cvent


Wed 12/5 at 2 p.m. – How to Get Approval for Your Event App

Learn how to get easier buy-in for your event app by addressing the most common event tech adoption barriers. Find out how to create a pitch that’s benefits-focused and persuasive, and identify all the savings and costs involved when adding an event app to your event strategy. Hear best practices for planners implementing an event app for the first time, based on successful industry use cases, and presentation and speaking tips to make sure you drive home your key message to your audience. More info/register.

Host: EventMobi

Presenter: Kristy Sadler, CMO at EventMobi


Thu 12/6 at 12 p.m. – Communicating Effectively With New Members of Congress

In early January, one of the largest freshman classes in the history of Congress will be sworn in. Hear from a panel of experts and former Capitol Hill staffers who will share their best practices—and pitfalls to avoid—to ensure new members of Congress get your association’s message. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Jim Clarke, CAE (introduction), senior vice president, public policy, ASAE: The Center for Association Leadership
  • John Boling, vice president, government affairs, Institute of Makers of Explosives
  • Kevin Cain, director, governmental affairs, Association of American Veterinary Medical Colleges
  • Rob Goldsmith, director, federal government affairs, American Diabetes Association
  • Eriade Williams, partner, American Continental Group
  • Tommy Goodwin, CAE (moderator), government relations manager, Project Management Institute

Thu 12/6 at 1 p.m. – Pathways to Innovation in Professional Development: From Informal to Intentional

Design thinking is a human-centered and systematic approach to innovation that provides you with tools for discovering unmet needs of your members. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. Discover how to use this approach in designing innovative, cutting edge professional development programs. Review methods for co-creation that work for association programs and services. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Carol Hamilton, principal at Grace Social Sector Consulting, LLC


Thu 12/6 at 2 p.m. – The Live Event Experience: A Holistic Approach to Transformative Events

Look at events from a big picture perspective and talk about how seating arrangements, registration processes, blended audiences, content delivery and more play a huge role in your attendee’s love for you and your brand.

Learn five new ideas you can take back to your next event to enhance the attendee experience. Understand the value of a great overall event experience on your bottom line. Use technology to enhance their overall event, including blending the in-room participants and the online participants. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Liz Caruso (King), CEO, Chief Event Specialist, Liz King Events


Thu 12/6 at 2 p.m. – Network Ninja in Training: A Meeting Planner’s Path to a Successful Internet Event

Learn the three key factors that determine the success of an Internet event and how to ensure the venue of choice can deliver on all of them. Find out how to quantify your attendee’s bandwidth needs, evaluate a venue’s network capabilities, and determine if the hotel’s support structure meets group requirements. More info/register.

Host: Smart Meetings

Presenter: Ron Fariss, Sales Manager, Internet Services Division at PSAV


Thu 12/6 at 3 p.m. – ASAE Reston Loudoun Idea Swap (Reston VA)

Location: Reston VA. More info/register.

Presenter: Tom Madden of Visual Impact Productions, LLC


Fri 12/7 at 12 p.m. – Association Analytics Brown Bag (online)

Discuss topics such as data analytics, presenting data to a Board of Directors, making a case with data, creating relevant dashboards, or storytelling with dashboards. Each conversation will begin with attendees sharing the biggest challenge or question they have relevant to association data analytics. More info/register.


Mon 12/10 at 1 p.m. – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition

The 2018 award winners will detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Speakers include winners in five categories – Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. More info/register.

Host: ASAE Marketing Council Section

Presenters:

  • Steve Suhm, Marketing Director, Association of Equipment Manufacturers Headquarters
  • Andrea Falzarano, Director, Association Governance Operations, American Speech-Language-Hearing Association
  • Destinations International (information provided by Melissa Cherry, Chief Operating Officer)
  • Tracy Vanneman, Former Sr. Manager-Business Development, Society for Industrial and Organizational Psychology (currently Partnership Sales Manager, Council of Engineering and Scientific Society Executives)
  • Erica Klinger, Director, Marketing, Association for Accessible Medicines

Tue 12/11 at 1 p.m. – 2018 ASAE Tech Conference Recap

The ASAE Technology Conference and Expo provides no shortage of insights, observations and experiences. Grab a coffee or your lunch and join our panel of association tech gurus for a recap of their favorite moments from Tech. More info/register.

Host: Impexium


Tue 12/11 at 3 p.m. – How Association Boards Can Encourage Entrepreneurial Thinking and Innovation: ACE Conversation

If associations want to encourage entrepreneurial thinking and innovation, their boards will need to play an important role. But it’s not the role you might think. Instead of direct involvement in this important work, association boards must take a step back and create a context in which other contributors both inside and outside their organizations can collaborate to create distinctive value for stakeholders. Learn how boards can make entrepreneurial thinking and innovation more possible by focusing their attention on the future. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenter: Jeff De Cagna, FRSA FASAE, executive advisor for Foresight First LLC


Wed 12/12 at 2 p.m. – Elevate Your Association: Tech Trends to Follow in 2019

It’s never too early to get a head start on 2019. After a year’s worth of association meetings and conferences, three avid event-goers will lead you through their top tech tips for 2019. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters:

  • Protech’s Dan Dotter and Charlie Sapienza
  • Review My AMS’ Teri Carden

Thu 12/13 at 12 p.m. – Sharing Members: Optimizing the National and Chapters Intersection

From the member’s perspective, the line between “chapter” and National is blurred. Find out how to tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. Learn how to start mapping out your members’ experiences to find the overlap—the opportunity—between National and local. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience? 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management & Marketing


Thu 12/13 at 1 p.m. – Learning Trends & Predictions

Look back at key trends and developments that impacted learning in 2018 and look ahead to what’s coming in 2019 and beyond, with input crowdsourced from leaders, aspiring leaders, and other practitioners working in the business of lifelong learning. With a focus on the real-world implications for learning businesses, we’ll address artificial intelligence, augmented and virtual reality, increasing competition, personalization, and more. Learn which developments your learning business peers consider important and start thinking about how these trends will impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 12/13 at 1 p.m. – Understanding Your Customer with AI, Made Awesomely Simple

Learn about the John Spence Formula for Business Excellence and how you can leverage AI to gather insights and listen to the voice of your customer. Hear why “extreme customer focus” is an essential strategy for creating a highly successful business and how to better connect with your customers. Learn how AI can be used to optimize customer engagement by gathering audience behavioral insights, and how to take action on the knowledge you gain. More info/register.

Host: Rasa.io

Presenters:

  • Business thought leader and world renowned speaker John Spence
  • Artificial intelligence engagement expert Amith Nagarajan

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Michael Hoyt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Chapters can bring life to associations like brewpubs bring life to downtowns. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries.

The same old sponsorship program isn’t going to cut it for long. Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners.

Ever wonder what your association’s systems administrator or engineer does? Or, are you wondering if they’re focused on the right people, policies, talents, and tools? Joey Tagert at DelCor unpacks the association system engineer’s mysterious IT Bag.

Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped.

As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers—and members. This is the second article in The Aging Workforce series at the Harvard Business Review—I mentioned the first article in last week’s post.

Some quick hits before we get to this week’s list of free webinars:

  • 3 things research shows about engaging Millennials in your cause or association. (Blue Avocado)
  • When is it time for a content strategy update? (Skyword)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. (Okay, it’s been a while since I’ve posted there. I need a free weekend.)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 11/27 at 12:30 p.m.* – 2019 eLearning Hype Curve Predictions

Acquire insight into what is real and what is hype. Hear about AI for predictive learning recommendations, learning data trends, and course models such as micro learning, branching scenarios, and spaced learning. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy at Web Courseworks
  • Craig Weiss, CEO and Lead Analyst for the Craig Weiss, Group LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/27 at 1 p.m. – Change Management: Why Your Employees Aren’t ‘Buying It’

When it comes to change management, many association leaders find themselves asking the same question: “Why isn’t our staff ‘buying’ in?” Learn how to navigate change effortlessly through proper training. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters: Diana Glance, Manager of Education, and Bryan Goldman, Customer Service Manager, Protech Associates


Tue 11/27 at 2 p.m. – New Norms: Three Legal Hot Buttons for Meeting Professionals

Some of the big issues of 2018—the #metoo movement, terrorism and weather disasters, and new data protection standards—have brought new legal considerations for meeting professionals. Explore new best practices that are changing the way meeting services are delivered to ensure attendees’ physical safety and data security. Learn how to create and implement an effective meeting code of conduct, the critical role contracts play in emergency planning to allocate risk and protect against liability, and the new responsibilities planners have for legally processing personal data in line with GDPR rules. More info/register.

Host: MeetingsNet

Presenters:

  • Jocelyne Côté, Managing Director with American Express Meetings and Events
  • Joshua L. Grimes, Esq., principal attorney at Grimes Law Offices

Wed 11/28 at 12 p.m. – Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap)

What do great beers and great websites have in common? Both require a careful balance of art and science that drive consumers to come back for more. Hear about lessons learned in brewing craft beer and crafting exceptional digital experiences. You’ll walk away with lots of laughs and ten essentials to crafting great experiences. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Alexandra (Alex) Biddle Mouw, CAE, Principal, Digital Strategist, Results Direct


Wed 11/28 at 12:30 p.m. – The Value of Volunteers: Learn How to Quantify and Amplify the Power of Your People

Learn how to recognize the unique value volunteers bring to their roles to lay the groundwork for a rewarding experience; create value for volunteers with variety of defined roles, ensuring they find fulfillment in their work and keep coming back for more; quantify the value of volunteers with an easy, hard-numbers approach to understanding the cost savings they provide; and ensure continued value from volunteers with a strong set of strategies to keep them engaged with your organization, and with each other. More info/register.

Host: Personify


Wed 11/28 at 1 p.m. – CVB Update: Services and Bargaining Power

Explore the challenges confronting DMOs in partnering with meeting planners, analyze the innovative services offered to clients, develop strategies on how to secure myriad free services, and confront misconceptions of working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Walsh, meetings industry educator


Wed 11/28 at 2 p.m. – Community Management Roundtable

Each panelist will present real customer stories and offer advice on effective strategies and tactics for community management, sharing their collective knowledge to set you up for success. More info/register.

Host: Higher Logic

Presenters:

  • Annie Moncure, Community Manager, Higher Logic
  • Lindsay Starke, Lead Community Strategist, Higher Logic
  • Emily Stamm, Community Manager, Higher Logic
  • Will Machin, Senior Community Manager, Higher Logic

Wed 11/28 at 2 p.m. – The Future of Experiences

The event and experience industries are undergoing a massive shift. There is strong public desire for something more, and companies are already working to answer that call. Learn how “immersement,” the combination of “immersion” and “entertainment,” could challenge the very existence of special events, attractions, and exhibitions, as we know them. More info/register.

Host: BizBash

Presenter: creative executive, designer, filmmaker and inventor Eddie Newquist of GES


Wed 11/28 at 2 p.m. – How to Produce DIY Explainer Videos

Discover how simple animated videos can help your message get the attention it deserves. Learn the basics steps for creating DIY animated videos. Learn how to use storyboards to develop visual ideas. Get tips for performing voice-overs. Discover four options for animating videos. More info/register.

Host: Common Craft

Presenter: Lee LeFever, Explainer Academy


Thu 11/29 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Chicagoland IL)

Featured topic: Does generating more non-dues revenue through partnerships and sponsorships keep you up at night? Location: Elk Grove Village, IL. RSVP/more info.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network Convener


Thu 11/29 at 1 p.m. – 10 Strategies for Success with Digital Fundraising

Learn how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media techniques to grow your email list, and invest in digital advertising to raise money online. Address organizational readiness and capacity as a factor in your success. 1.5 CFRE credits. More info/register.

Host: Grantspace

Presenter: Michael Stein, Senior Director of Partnerships, EveryAction


Thu 11/29 at 1 p.m. – The Drivers of Greater Donor Behaviour

Sector3Insights has recently completed a unique North American study, across hundreds of charities, to explore what drives donors to greater charitable behaviour. This webinar will present key findings from the study, which will highlight the most important characteristics for stronger donation motivation. More info/register.

Host: Charity Village

Presenter: John Hallward, Ipsos


Thu 11/29 at 2 p.m. – Secrets to Planning a Foolproof Citywide

Citywide meetings can be daunting to plan and execute. Hear about best practices, insider tips and current trends in citywide meetings. Learn how to negotiate hotel contracts, the benefits of booking unique venues, tips to save on F&B costs, how to best utilize a CVB and more. More info/register.

Host: Smart Meetings

Presenters:

  • Sallee Pavlovich, Director of Corporate & Trade Show Sales at New Orleans & Company
  • Elaine Williams, Director of Sales at New Orleans Ernest N. Morial Convention Center

Thu 11/29 at 4 p.m. – Converting Visitors into Loyal Donors: First Impressions – Revisiting Your Customer Journey (Post-Visit)

How is managing the visitor experience like hitting a golf ball? Follow-through is everything. How is your post-visit follow-up game? Setting the stage properly and earning visits is a huge mission accomplished, but the war for their loyalty isn’t over yet. More info/register.

Host: Blackbaud


Thu 12/6 at 12 p.m. – Communicating Effectively With New Members of Congress

In early January, one of the largest freshman classes in the history of Congress will be sworn in. Hear from a panel of experts and former Capitol Hill staffers who will share their best practices—and pitfalls to avoid—to ensure new members of Congress get your association’s message. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Jim Clarke, CAE (introduction), senior vice president, public policy, ASAE: The Center for Association Leadership
  • John Boling, vice president, government affairs, Institute of Makers of Explosives
  • Kevin Cain, director, governmental affairs, Association of American Veterinary Medical Colleges
  • Rob Goldsmith, director, federal government affairs, American Diabetes Association
  • Eriade Williams, partner, American Continental Group
  • Tommy Goodwin, CAE (moderator), government relations manager, Project Management Institute

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Public domain image: Trees and Houses Near the Jas de Bouffan, Paul Cézanne, 1885–86, Metropolitan Museum of Art

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