Associations & Nonprofits


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Billhighway provides advice for bringing the chapter conversation to your C-suite and convincing them that chapters are strategic assets that can help your association achieve its goals and fulfill its mission.

Jeffrey Cufaude harkens back to his high school waiter days to bring us a lesson about keeping our emotions in check around members. “The way we view the work in which we are engaged is very likely the way we will cause others to view our efforts. Act as if something is a big deal and it most certainly will become one.” Thinking back to my expediter days and squirming a bit here.

Wondering how to get the most out of your AMS’ member portal? MemberSuite describes several ways you can have members use the portal “to find opportunities for engagement and make your association a habit.”

Let’s stop talking about “soft” skills, says WBT Systems (and many others). These essential skills are human skills. They’ll become even more valuable in the future because AI and robots don’t have them. Your association can play a significant role in bridging your industry’s skills gap by providing training in human skills.

Rethink how your association works with vendor members by inviting them to become research partners, not just sponsors. It’s a win-win for both of you, says JP Moery of The Moery Company. You get relevant, fresh content and the member gets exposure to their target audiences.

Some quick hits before we get to the list of next week’s free webinars:

  • Excellent advice on content marketing for associations—advice that works for any organization. (Ernie Smith, Associations Now)
  • Google says a technically well-optimized website won’t rank without good content. (Matt Southern, Search Engine Journal)
  • Three techniques to make you more creative. (Tom May, Creative Boom)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online

Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. Find out how to choose the correct social media platforms for your small nonprofit, and build up momentum on social media to launch a successful social media fundraising campaign. More info/register.

Host: Nonprofit Tech for Good

Presenter: Julia Campbell, Founder of J Campbell Social Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/19 at 2 p.m. – Live LinkedIn Makeovers (Association Chat)

Get a live LinkedIn makeover from Dave Delaney, keynote speaker on business networking and social media, a digital marketing consultant, and the author of New Business Networking, a book all about improving your professional networking online and offline. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/19 at 2 p.m. – Leveraging Chapters

Learn about different opportunities to make connections between national and state chapters, and the benefits of leveraging your chapters through existing technology channels. Find out how to create exposure and drive traffic to your association through chapters. More info/register.

Host: Association Adviser

Presenter: April Dunnett, Account Manager, Naylor Association Solutions


Tue 2/19 at 2 p.m. – How to Create an Analytics Strategy & Roadmap

Learn how to evaluate your association’s current analytics maturity using a scorecard for the key areas of Culture, Data, Technology and Process. Find out how to bring your systems together to create a “single version of the truth” and embrace a culture of analytics. 1 CAE credit. More info/register.

Host: enSYNC

Presenters: Julie Sciullo and Mark Lowry of Association Analytics


Tue 2/19 at 2 p.m. – Cybersecurity for Low-Risk Organizations: Understanding Your Risk and Making Practical Improvements

This webinar will guide resource-constrained organizations through understanding what qualifies as a low-risk organization, the basic tenets of cybersecurity, and a basic, risk-informed decision-making process to identify where they need to invest in digital security. This webinar is designed for public interest organizations whose work is not likely to generate targeted online attacks from motivated actors. More info/register.

Host: TechSoup

Presenter: Sean Brooks, Director of the Citizen Clinic, Center for Long-Term Cybersecurity at UC Berkeley


Tue 2/19 at 3 p.m. – Does Your Association Business Model Need to be Transformed? (Associations Catalyzing Entrepreneurship – online and Washington DC)

Is the business model of associations relevant in the face of growing competition? Will a dues-paying membership model go the way of the dinosaur? Do we struggle to get members to pay more for products and programs after they pay a membership fee? Join a discussion on how to keep the association business model relevant and competitive.  Garth will tell us how’s he has been preparing HFMA to launch a “one price, all access” Netflix model of membership. Locations: online and Washington DC. More info/register.

Organizer: Meena Dayak, Associations Catalyzing Entrepreneurship

Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association


Wed 2/20 at 2 p.m. – Attendee Education: Creating Value While Building Your Brand

Learn how to take control of your message, especially during general sessions; the importance of integrating education into your overall event strategy; and how AV and technology can best support your messages. Hear case studies of education that delivers for the audience. More info/register.

Host: BizBash

Presenter: Jeff Youngs, Executive Producer at GES Events


Wed 2/20 at 2 p.m. – Leading Your Team to Success

If you’ve been promoted and are managing people for the first time but have not been trained on how to lead your new team successfully, you are not alone. The responsibility and pressure, coupled with the time it takes to effectively handle direct reports can be daunting. Take the first step to gaining the confidence needed to effectively lead, not manage your team. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, founder of Strategic Meetings & Events


Wed 2/20 at 4 p.m. – Improving Nonprofit CRM Data Management in 2019

Learn how to take your donor data management to the next level in 2019. More info/register.

Host: Community IT

Presenters: Kyle Haines, Partner at Build Consulting, Jo Butler, Nonprofit CRM Manager at Build Consulting, and Sarah Lewis, client Database Administrator at Build Consulting


Thu 2/21 at 11 a.m. – 5 Essential Questions to Ask When Partnering for Added Member Value

Effective membership development relies on out-of-the-box thinking. Developing appropriate strategic partnerships to improve the membership value proposition will attract more members and increase member retention. Learn the five essential questions you must ask as you pursue these partnerships, as well as the steps you’ll need to take in developing a successful strategic partnership plan to ensure success. 0.5 CAE credit. More info/register.

Host: The Next Steps, LLC

Presenters:

  • Cynthia Simpson, M.Ed, CAE, Chief Business Development Officer, Association for Women in Science
  • Dan Ratner, Membership & Business Development Strategist, The Next Steps, LLC

Thu 2/21 at 11:30 a.m. – Key Ways to Govern Your Association Data (Alexandria VA Brown Bag)

Your data landscape and demands on your data are constantly changing. To keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. Learn how to achieve greater governance of your data, gain buy-in and adoption of new procedures, and improve productivity and efficiency at your association. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC4, THE ASSOCIATION WHISPERER

Presenter: Rebecca Duff, Director of Client Success at Gravitate Solutions


Thu 2/21 at 1 p.m. – Top Ways to Skyrocket Revenue in 2019 and Beyond

Learn about the top 5 ways to generate non-dues revenue, pitfalls to avoid when executing these strategies, and how to increase membership while meeting modern member expectations. More info/register.

Host: Community Brands

Presenter: Tristan Jordan, Dan Gaertner and Erin Shy, Executive Vice Presidents, Association & Nonprofit Solutions division, Community Brands


Thu 2/21 at 1 p.m. – How Digital Credentials Will Help Your Association Attract & Retain Members

Learn how leading associations are using digital credentials to attract and retain members, and how digital credentials promote networking and may aid in a job search. More info/register.

Host: Credly

Presenters:

  • Joe McClary, CEO at the International Association for Continuing Education & Training
  • Debbie Amini from the American Occupational Therapy Association
  • Susan Manning, Chief Success Strategist from Credly

Thu 2/21 at 2:30 p.m. – How Podcasting Grew Our Business

In 2015, JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made. The podcast has allowed him to reach a global audience on a weekly basis—showcasing thought leadership content on sales, business development, and association trends; and it’s propelled The Moery Company brand within the nonprofit community. Hear about the acceleration of business growth and the overall impact podcasting has had on The Moery Company. More info/register.

Host: The Moery Company

Presenter: JP Moery, founder, The Moery Company


Wed 2/27 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA)

Location: Alexandria VA. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/28 at 1 p.m. – Technology vs. Innovation: Association Learning Strategies in Practice

AI. AR. VR. Digital breakthroughs like these are capturing headlines every day. Clearly, these innovations are promising. But many associations are focused on making the most of learning technologies already in place. Learn about the push/pull relationship between technology and change, how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Hear about tips for creating a business case your board will support, and guidelines for measuring results. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Linda Bowers, Chief Technology Officer, WBT Systems

Thu 2/28 at 2:30 p.m. – Does Your Data Hoard Spark Joy? (Alexandria VA)

In this day and age, data should be used for more than “Welcome to the website, [YOUR NAME]!” This workshop will help you identify and streamline critical information that’s squirreled away in your AMS, email marketing system, event registration and LMS systems so you can create an efficient, personalized website experience for your members and identify questions that you should answer when asking “What is personalization?” Location: Alexandria VA. More info/register.

Host: Association Women Technology Champions (AWTC)


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Soul devOcean via Unsplash

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

“It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. They describe several non-technology learning trends that can help your association engage learners and become the preferred educational provider in your industry.

Billhighway identifies five skills you should hone if you want to go from the Chapter Relations department to the C-suite.

At Association Success, Meena Dayak of the Associations Catalyzing Entrepreneurship (ACE) group shares strategic planning insights from ACE’s last meeting. They debated whether strategic planning can counter the lack of entrepreneurship inherent in most associations and dispelled four common misgivings about all phases of strategic planning.

How do you make your association a habit? MemberSuite recommends having a member portal where members can find everything they want and need in one place. They also suggest how to ensure your member portal meets and exceeds user expectations.

We’re all familiar with the project approach to a website redesign. How well we do it is another issue. But, since a website is never truly finished, Gordon Withers at Fíonta explains why a product approach to a website is better and how you can prepare your association for this more effective methodology.

Some quick hits before we get to the list of next week’s free webinars:

  • Americans got 26.3 billion robocalls last year, up 46 percent from 2017. They come in waves for me, so obnoxious. (Brian Fung, The Washington Post)
  • A new app lets dog lovers in Lithuania swipe right for the perfect pet match. (Liudas Dapkus, AP)
  • I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. We’ve been looking forward to seeing the Kongos for years. Fitness was a complete surprise. If they’re coming to a town near you, don’t miss a fantastic show, assuming you like what you hear: Fitness and Kongos.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 2/12 at 12 p.m.* – Titans of Media: The Battle of Google vs. Facebook for Fundraising and Lead Generation

Hear about the pros and cons of using Google and Facebook to acquire donors and leads. Is one better than another for acquiring certain types of donors and emails, for certain types of campaigns, and for certain times of year? See examples of successful donor and lead acquisition campaigns from leading nonprofits. See what was tested, what worked, and learn how you can do the same. More info/register.

Host: Beaconfire RED

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/12 at 12:00 or 12:30 p.m. – The Dos and Don’ts of Lobbying as a Nonprofit Organization (online and Washington DC)

Navigating the web of federal and state regulations that govern nonprofit lobbying can be tricky. Learn about the key rules nonprofit organizations need to know to lobby with confidence at the federal and state levels, including: federal tax limits, restrictions, and requirements for tax-exempt organizations; federal and state lobbying disclosure law requirements; lobbying restrictions for recipients of federal funds; federal and state ethics and gift rules; and grassroots advocacy compliance considerations, including digital advertising, social media, and text-messaging campaigns. 1 CAE credit. Locations: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Janice M. Ryan, Counsel, Venable LLP
  • Meredith K. McCoy, Associate, Venable LLP

Tue 2/12 at 1 p.m. – Eliminate the Mystery of Online Course Design

Explore factors that impact an online course development budget. Participate in a course foundations exercise that you can bring this activity back to your team. Discover learning strategies that engage brains and activate results. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd


Tue 2/12 at 2 p.m. – AI and Innovation for Associations (Association Chat)

How can the power of artificial intelligence work as a tool to boost existing products and services and can it help us reimagine the membership experience? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Ron Moen, CAE, Chief Information Officer & Vice President, Information & Technology, The American College of Chest Physicians


Tue 2/12 at 2 p.m. – Love Your Attendees by Keeping Them Well in Body & Spirit

Learn how mindful menu planning, light fitness and community building sessions can provide your attendees a meeting experience they will love. Review themes and investigate several community building opportunities the attendees are sure to love. Learn some basic photo sharing tips for social media. More info/register.

Host: SmartMeetings

Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide


Tue 2/12 at 2 p.m. – Behind the Scenes of Convening Leaders LIVE 2019

Get a behind the scenes look at how PCMA plans, produces and assesses their livestream program of Convening Leaders each year, including the elements that go into the livestream and onsite Mashup Studio—everything from when and how they start the planning process to selecting the right content to livestream to the chat moderation plan. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Leslie Wingler, PCMA, Education Manager, and Caitlin O’Malley, PCMA, Education Associate


Wed 2/13 at 1 p.m. – Build Your ROI Emergency Kit: 5 Tips for Proving the Value of Your Events

Beyond how many attendees showed up and glowing reviews received, it’s difficult to quantify and tell a meaningful story about the impact of the event when senior execs are demanding bottom line numbers. Learn how focusing on your brand and using the right data can prove event value, how attendee experience impacts ROI, how to tell your event retention story, and how to tie your events to pipeline and demonstrate ROI. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent


Wed 2/13 at 2 p.m. – AMS Implementation Doesn’t Have to Be a PITA

Discover the three steps for executing a no-hassle, no-headache AMS implementation that doesn’t need to be a pain in the association (PITA). Learn how to avoid common AMS implementation pitfalls, build a strategic AMS implementation plan in three steps, and turn your plan’s objectives into concrete actions. More info/register.

Hosts: ReviewMyAMS and Association Adviser

Presenter: Nate Brown, Business Development Director, Naylor Association Solutions


Thu 2/14 at 12:00 p.m. – #ChapterLove: Collaborating at All Levels

Chapters create the stickiest type of member interactions—local engagement. Have you taken the time to evaluate how you are (or are not) setting your chapters up for success? Are you leading by example? Are you rewarding, recognizing, inspiring and motivating your chapter leaders/volunteers on a daily basis? All your effort trickles down to increasing member love. Join us for this collaborative chapter love fest as we address the often contentious National-chapter relationship woes and make sure you and your chapters are better aligned. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management & Marketing


Thu 2/14 at 12:30 p.m. – Survival Kit for Building Your Buyer’s Journey

Learn about the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. Walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization. More info/register.

Host: .orgCommunity

Presenter: Aimee Pagano, HighRoad Solution


Thu 2/14 at 1 p.m. – The Landscape of Project Management Tools for Nonprofits

Project management is a discipline that includes both best practices and tools—some as simple as a paper checklist or spreadsheet, and some incredibly powerful and complex pieces of software that help plan, organize, collaborate, track, and share progress across multiple teams. Hear about the wide range of software on the marketplace to get a better sense of what these systems are capable of, what they cost, and how effective they are for nonprofits. Learn how various types of tools are used to manage projects, and how to choose the software that works best for your organization. More info/register.

Host: Idealware

Presenter: Joshua Peskay, Vice President of RoundTable Technology


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Jason Abdilla via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Learning is essential for professional growth. It’s why people join associations—to learn and to connect with others. So why isn’t learning included more often in the membership model? WBT Systems shares examples of association membership models that include online learning, reasons your association should explore this new type of membership model, and issues to consider before you make any changes.

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more.

I was just listening to a podcast while making breakfast and thought to myself, why not share some of my favorites? So here goes.

I never miss an episode of these two association-focused podcasts, even if it takes me a while to catch up—blame my many food podcast subscriptions.

Let me know if you have a favorite association podcast so I can check it out.

When the neighborhood boys used to get mean, they called me Reid-a-Book. Some things never change. Here are a few of my favorite book and writer podcasts.

I subscribe to a ridiculous number of food podcasts. These two never fail to entertain and enlighten me.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States

Learn about the state legislation across the U.S. that could threaten your members’ voluntary credentials. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Hear insights uncovered in the creation and implementation of a state society’s effective government relations strategy and advocacy ground game. Learn how to address the regulatory implications once legislation has been passed. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section

Presenters:

  • Craig Saperstein, Moderator, Pillsbury Law Firm and Professional Certification Coalition
  • Skip Braziel, AICPA
  • Jarrod Clabaugh, OSAE
  • Maureen Thompson, CFP Board

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/5 at 2 p.m. – From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat)

From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first social media talent agent learned about social media marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Eric Kuhn


Wed 2/6 at 8:30 a.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL)

Location: Chicago IL. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Wed 2/6 at 2 p.m. – Convening Leaders 2019 Rebroadcast: Main Stage | Transforming Experiences Into a Positive Force for Change

Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. Learn from Pemberton how any organization can shift their paradigm by getting the most out of their teams to increase customer engagement, company morale, and revenue. Hear how Okamoto overcame adversity and turned her experiences into a platform for advocacy and women’s empowerment. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Steve Pemberton, Chief Human Resources Officer, Globoforce
  • Nadya Okamoto, founder, PERIOD

Wed 2/6 at 2 p.m. – Getting to Know You: Games and Activities that Build Trust and Relationships Among Attendees (Meetings Master Classes 2019 Session 2)

Learn about a variety of activities to get attendees to open up, connect, and bond during a business event. Find out how to broaden the way you think about creating interpersonal connections among your attendees, leverage the host facility and local destination to create fun and memorable experiences, and satisfy the objectives of both your attendees and the meeting host. 0.5 CMP credit. More info/register.

Host: Meetings Net

Presenters:

  • Walter Galanty, President, AIM Meetings and Events
  • Lin Guba, CMP, CMM, Senior Director, Meetings, International Economic Development Council

Thu 2/7 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Washington DC)

Location: Washington DC. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/7 at 12 p.m. – Authentic Networking: No Schmoozing Required

Learn how to reframe networking events so they’re less intimidating, find and create networking opportunities that best suit your personality and preferences, and follow up with new connections to build and grow lasting professional relationships. More info/register.

Host: ASAE Career HQ

Presenter: Phaedra Brotherton, CPRW, JCTC, CDF


Thu 2/7 at 1 p.m. – The Accidental CIO

Technology is growing and changing more rapidly than ever, operating environments are growing in complexity with new privacy rules and regulations and staff members are frequently left to juggle more tasks with less resources. Learn about fundamental questions you need answered by vendors and staff to ensure your technology success in the areas of operations, service and innovation; specific examples of where associations have succeeded with technology; and common failures that may occur and how to avoid those risks. More info/register.

Hosts: 501Works and Ellipsis Partners

Presenters:

  • James Marquis, former CIO, AAPA
  • Moira Edwards, CAE, leader of Ellipsis Partners

Tue 2/12 at 2 p.m. – AI and Innovation for Associations (Association Chat)

How can the power of artificial intelligence work as a tool to boost existing products and services and can it help us reimagine the membership experience? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Ron Moen, CAE, Chief Information Officer & Vice President, Information & Technology, The American College of Chest Physicians


Wed 2/13 at 2 p.m. – AMS Implementation Doesn’t Have to Be a PITA

Discover the three steps for executing a no-hassle, no-headache AMS implementation that doesn’t need to be a pain in the association (PITA). Learn how to avoid common AMS implementation pitfalls, build a strategic AMS implementation plan in three steps, and turn your plan’s objectives into concrete actions. More info/register.

Hosts: ReviewMyAMS and Association Adviser

Presenter: Nate Brown, Business Development Director, Naylor Association Solutions


Thu 2/14 at 12:00 p.m. – #ChapterLove: Collaborating at All Levels

Chapters create the stickiest type of member interactions—local engagement. Have you taken the time to evaluate how you are (or are not) setting your chapters up for success? Are you leading by example? Are you rewarding, recognizing, inspiring and motivating your chapter leaders/volunteers on a daily basis? All your effort trickles down to increasing member love. Join us for this collaborative chapter love fest as we address the often contentious National-chapter relationship woes and make sure you and your chapters are better aligned. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management & Marketing


Thu 2/14 at 12:30 p.m. – Survival Kit for Building Your Buyer’s Journey

Learn about the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. Walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization. More info/register.

Host: .orgCommunity

Presenter: Aimee Pagano, HighRoad Solution


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Nathan Anderson via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.

If you haven’t tried member journey mapping, let me tell you, you’re going to love it. So enlightening, I kid you not. We did one at the Association Component Exchange (CEX) last fall, thanks to the tutelage of Diane Magers, CEO of the Customer Experience Professionals Association. In a two-part post (part 1 and part 2), Billhighway walks you through the steps of this transformative exercise. Put it on your calendar!

Speaking of calendars, MemberSuite suggests making this the year you schedule time for professional growth. Yes! They suggest all kinds of free educational options in the association community (including Association Brain Food) and provide advice on getting your boss to support your professional development needs.

Some quick hits before we get to the list of next week’s free webinars:

  • More calendar talk: why your association should use a content calendar in 2019. (Tim Ebner, Associations Now)
  • Reddit cofounder Alexis Ohanian says we’ve hit “peak social” and users will migrate away from social networks (like Facebook) to more community-focused platforms. Is this an opportunity for associations? (Isobel Asher Hamilton, Business Insider Australia)
  • How to quickly check if a link or website is safe. (Clifford Chi, HubSpot)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/28 at 12:30 p.m.* – New Year, Fresh Start: Clean Data for Big Results

Explore ways to kick off 2019 with optimized data designed to deliver the results your organization is looking for, including the real impact of poor data on your organization, how to identify and understand the root cause of bad data quality, and practical tips and techniques to get your data healthy – and keep it that way. More info/register.

Host: Personify

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/29 at 8:30 a.m. – New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA)

Let’s start 2019 with a discussion around your digital strategy. How are you planning to use web and mobile to create personalized experiences for your members? What (and whom) will you need to help accomplish your goals? Join this Coffee Talk to share your resolutions, hear best practices, and exchange ideas with your peers. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 1/29 at 1 p.m. – Event Technologists: The New Role Taking Over the Events Industry: Who Are These People and Why Are They So Powerful?

Not a geek, not an administrator, this leadership role is now one of the most critical in the event industry. Event technologists could be directing event technology strategy, making purchasing decisions, collecting and interpreting analytics, live wiring experiential touch-points and inventing experiences too. Find out more about the opportunities this role offers corporates, associations and individuals and why it will be the number one job in the industry in 2019. More info/register.

Host: Event Tech Tribe

Presenters: Michelle Bruno, President of the Bruno Group, and Marie-Claire Andrews, CEO of the Event Tech Tribe


Tue 1/29 at 2 p.m. – Branded Entertainment and Content Storytelling (Association Chat)

Guest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/29 at 2 p.m. – 3 Steps to Effective Storytelling to Grow Your Memberships

Are you finding it a challenge to grow membership? For many organizations, the culprit is not telling the right stories to motivate your target audience. Learn how some of the most successful membership organizations use strategic storytelling to attract and engage members. Find out why storytelling is important to grow your membership program, the 5 key ingredients of effective storytelling, and 3 ways to use storytelling to attract new members. More info/register.

Host: Wild Apricot

Presenter: Vanessa Chase Lockshin, The Storytelling Nonprofit


Tue 1/29 at 2 p.m. – The Top Ten Two-Minute Tips for Inclusive Meetings (Meetings Master Classes 2019 Session 1)

Unconscious bias in meeting design can exclude some of your potential attendees and degrade the meeting experience for others. As well as potential legal consequences, overlooking the needs of certain groups or individuals can limit the breadth of contributions and impoverish the experience for all attendees. Learn about simple strategies that can overcome bias and create a welcoming event for everyone. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tahira Endean, CMP, DES, CED, Head of events at the Society for Incentive Travel Excellence


Wed 1/30 from 9 a.m. to 4 p.m. – PCMA Convening Leaders Live Rebroadcast

The PCMA Digital Experience Institute will rebroadcast the most discussed sessions from “Disrupt + Deliver” in Pittsburgh. 5 CMP credits. More info/register.

Host: PCMA Digital Experience Institute


Wed 1/30 at 1 p.m. – Ways to Save: Maximizing Your Meetings Budget

Learn specific methods to generate real cost savings, including metrics to define and measure results. Understand industry issues and trends that impact value based negotiations. Review key cost savings strategies, including room rates, concessions, food and beverage, audiovisual, hotel fees and surcharges for Internet/technology support services. Learn methods to create value formulas and metrics that define, measure and report success. More info/register.

Host: Meetings Today

Presenter: Terri Woodin


Wed 1/30 at 2 p.m. – How to Get the Attention of the New Congress

Learn the best ways to grab the attention of the new members of Congress. More info/register.

Host: Phone2Action

Presenters:

  • Sam Morgante, Deputy Chief of Staff, U.S. House of Representatives
  • Dorian Wanzer, Senior Manager, Grassroots Advocacy, The American Institute of Architects

Wed 1/30 at 2 p.m. – 7 Trends Shaping Experiential Events

Understand the differences between events and experiences. Get basic strategic principles, from portfolio planning to measurement and optimization. Explore experience design methodologies, including security, experience platform development and journey mapping. Learn what major brands are doing to drive engagement and become more memorable, and how to personalize experiences at scale. More info/register.

Host: Pathable

Presenter: Lindsay Martin-Bilbrey, CMP, Pathable


Thu 1/31 at 8:30 a.m. – New Year, New Digital Strategy (Association Coffee Talk, Reston VA)

Let’s start 2019 with a discussion around your digital strategy. How are you planning to use web and mobile to create personalized experiences for your members? What (and whom) will you need to help accomplish your goals? Join this Coffee Talk to share your resolutions, hear best practices, and exchange ideas with your peers. 1 CAE credit. Location: Reston VA. More info/register.

Host: Alexandra Mouw, CAE, and Dan Scheeler, CAE, Results Direct


Thu 1/31 at 1 p.m. – How to Reduce Time-to-Value with Modern Customer Training

For mission-driven organizations and commercial businesses, alike, onboarding customers as quickly as possible is a smart move. Learn how effective training accelerates customer time-to-value, why time-to-value can make or break your success, the critical connection between onboarding and time-to-value, how learning platforms are evolving to support these strategies, how quick wins and learning pathways drive customer engagement, and which customer training KPIs matter and why. 1 CAE credit. More info/register.

Hosts: Talented Learning and Thought Industries

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Samma Hafeez, VP of Customer Success at Thought Industries

Thu 1/31 at 1 p.m. – User Generated Content for Associations

Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Learn how to power your association’s marketing with content created from your members and harness the benefits of user generated content. More info/register.

Host: Unleashed Technologies

Presenter: Chris Forhan, Director of Growth at Unleashed Technologies


Thu 1/31 at 2 p.m. – Payment Processing 101

Learn how payments process through online transactions so you can assure your members of safe and secure ecommerce from your association. Understand payment technology terms, for example, a gateway from a processor and a merchant account from an acquiring bank. Know where your AMS platform meets critical points in the payment processing chain. Learn about fraud management tools that help you mitigate risk on transactions. 1 CAE credit. More info/register.

Host: EnSYNC Corporation


Tue 2/5 at 2 p.m. – From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat)

From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first social media talent agent learned about social media marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Eric Kuhn


Wed 2/6 at 8:30 a.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL)

Location: Chicago IL. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/7 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Washington DC)

Location: Washington DC. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Annie Spratt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs.

LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

Amanda Kaiser shares a list of content, community, and education resources for association professionals, including Association Brain Food Weekly.

Jimmy Daly at Animalz describes three big challenges to producing great content. He’s spot on, but, thankfully, provides advice on how to overcome these challenges.

Some quick hits before we get to next week’s free webinars:

  • 5 content strategies for niche B2B industries. (Ryan Law, CXL)
  • A classic marketing mantra (about pricing) is flawed. (Barry Davret, Medium)
  • 20 of the best free stock photo sites. (Carly Stec, HubSpot)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat)

Special guest Brian Carter will review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/22 at 2 p.m. – Building Event Intelligence: Translating Metrics for You, Your Event and Your Company

Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. More info/register.

Host: MeetingsNet

Presenter: Jason Askew, Product Marketing Manager, Cvent


Tue 1/22 at 3 p.m. – Embracing Data and Technology to Increase Member Engagement (online and Washington DC)

Let’s look at association data and tech investments through an entrepreneurial lens and chat about how to realize their full potential, mobilize our data allies, overcome internal resistance to change, and remain agile. Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Dave Will, founder of PropFuel, will talk about how entrepreneurs use technology to seize opportunities, take informed risks, get meaningful customer feedback, and drive change for improvement. Location: online and Washington DC. More info/register.

Host: Associations Catalyzing Entrepreneurship


Tue 1/22 at 8 p.m. – Common Mistakes in Cross-Cultural Negotiations

Too many international negotiations fail due to cross-cultural misunderstandings on business relationships, differences in business mindsets, and negotiation techniques that don’t translate well across cultures. Find out the adjustments you may need to make to avoid these pitfalls. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Craig Shim, Director and Founder of Alphacrane Intercultural Specialists


Wed 1/23 at 12 p.m. – Ask the Expert Live: Job Search and Career Management Q&A

Get your job search and career management questions answered live—anonymously, if you wish. Take this opportunity to get advice on how to handle a career challenge that’s been on your mind, for example, navigating a delicate situation at your organization or initiating a difficult conversation with your supervisor. More info/register.

Host: ASAE

Presenter: Association CareerHQ’s resident HR expert, Barbara Mitchell


Wed 1/23 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 1/23 at 1 p.m. – #MeetingsToo: How to Prevent & Manage Sexual Harassment at Events

Learn how to identify and prevent sexual harassment at meetings and events, how to take action when an incident takes place and why it matters, and how neglecting prevention and action are contributing to attendee churn and the bottom line. More info/register.

Host: Meetings Today

Presenters: Sarah Soliman Daudin & Courtney Stanley


Wed 1/23 at 1 p.m. – The Future of Experiences: Radical Changes Ahead

Gain insight into the three dimensions of change influencing your audience’s preferences and decisions, and how that requires event profs to think about their design. Understand how you need to shift your attention and focus to get on the cutting edge of this transformation to create events. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters: Greg Boule, Chief Experience Architect, and Tim Simpson, Brand & Engagement Strategist, Maritz Global Events Design Studio


Wed 1/23 at 2 p.m. – Accountability and Difficult Conversations (Washington DC)

It can be challenging to figure out how to approach a difficult conversation and so we avoid having them. Avoiding difficult conversations only makes them worse. Executive coach Carol Vernon will share her framework for having difficult conversations with colleagues or employees. All women in the association technology community are welcome. As always, the meetup will be followed by happy hour. Location: Washington DC. More info/register.

Host: Association Women in Technology Champions

Presenter: Carol Vernon, executive coach, founder, Communication Matters


Wed 1/23 at 6 p.m. – ASAE YP: Drinks & Discover: Virtual Happy Hour

The ASAE Fellows program bestows an honorary recognition on less than 1 percent of the ASAE membership. Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. More info/register.

Host: ASAE Young Professionals

Presenters:

  • Hannes Combest, FASAE, CAE, Chief Executive Officer, National Auctioneers Association
  • Matthew D’Uva, FASAE, CAE, Chief Executive Officer, International Association for the Study of Pain
  • Tonya Muse, FASAE, CAE, Executive Director of the Council of Manufacturing Associations at the National Association of Manufacturers
  • Antoinette Samuel, FASAE, CAE, Deputy Executive Director, National League of Cities

Thu 1/24 at 12 p.m. – The Ins and Outs of ASAE’s Gold Circle Awards: What to Know Before You Apply

The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Hear from Gold Circle Award Committee leaders, judges, and past winners about how you too can create a winning entry in this year’s competition. More info/register.

Host: ASAE


Thu 1/24 at 12 p.m. – Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap)

U.S. federal and state laws mandate actions to protect certain personally identifiable information. In Europe, the General Data Protection Regulation (GDPR) that went into effect in May 2018 may affect U.S. organizations if they process data of individuals located in the EU. In Canada, Brazil, Japan and other countries, stricter privacy laws are in effect, or will take effect soon. Learn how to handle the common privacy and data security issues facing associations. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE

Presenter: Razvan Miutescu, technology and governance attorney with Whiteford, Taylor & Preston


Thu 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

We are not strangers to reviews. We depend on them for nearly every purchase in our personal lives. But what about in our member’s business lives? You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn what you need to do to get started. More info/register.

Host: The Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden


Thu 1/24 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Web Courseworks

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 1/24 at 1 p.m. – The Stickiest New-Member Engagement Programs 

Learn how associations improved their new member renewal rates by over 9% using four new-member onboarding strategies. Find out how to create a new-member engagement program, improve an existing onboarding program, and understand the link between underused programs and member engagement. 1 CAE credit. More info/register.

Host: GrowthZone

Presenter: Amanda Kaiser, founder, Smooth the Path


Thu 1/24 at 2 p.m. – An Insider’s Perspective: 5 Can’t-Miss Association Events of 2019

A frequent attendee at major association events will reveal which ones he thinks will give association executives and professionals the best return on investment. Find out which event or meeting is best for your association role, how to justify the expense of event attendance to your executive director or board, and the top five association conferences worth attending in 2019. More info/register.

Host: Protech Associates

Presenter: Protech Associates’ Charlie Sapienza


Thu 1/24 at 2 p.m. – Hotel Industry Forecast: What Meeting Planners Can Expect in 2019

Receive a finely-tuned perspective on which markets have a growing pipeline of hotels with meeting space, discover factors impacting the industry including Airbnb, conference and convention renovations, environmental issues and seasonal impacts. More info/register.

Host: Smart Meetings

Presenter: Chris Klauda, Senior Director, Market Insights at STR


Thu 1/24 at 2:30 p.m. – Why Associations Should Focus on Key Accounts in 2019

Larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Tue 1/29 at 2 p.m. – Branded Entertainment and Content Storytelling (Association Chat)

Guest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 1/31 at 1 p.m. – How to Reduce Time-to-Value with Modern Customer Training

For mission-driven organizations and commercial businesses, alike, onboarding customers as quickly as possible is a smart move. Learn how effective training accelerates customer time-to-value, why time-to-value can make or break your success, the critical connection between onboarding and time-to-value, how learning platforms are evolving to support these strategies, how quick wins and learning pathways drive customer engagement, and which customer training KPIs matter and why. 1 CAE credit. More info/register.

Hosts: Talented Learning and Thought Industries

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Samma Hafeez, VP of Customer Success at Thought Industries

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

It’s time for Marketing General Incorporated’s (MGI) 11th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I always look forward to reading this report so, if you haven’t already received an email from Tony Rossell at MGI, I encourage your association to participate by following this link.

Because it’s been a while since I’ve worked in an association, I find different ways to keep up on the interests and needs of association professionals. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite, provide good intel. The #1 post doesn’t surprise me, but I do like seeing the interest in topic #2—bodes well for bottom lines. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology.

Ernie Smith at Associations Now talks about three technology trends that associations should keep their eye on. He has a good record with this kind of thing so give his post a look. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there.

Here’s a surprise, for me, at least: Google Analytics isn’t as authoritative as you might believe. Edward Kay says, in two Association Success posts (part 1 and part 2), you should reconsider relying solely on Google Analytics data because it doesn’t include website visitors using ad blockers and other tools.

Some quick hits before we get to next week’s free webinars:

  • Who would’ve thought this would be a thing? A subscription service that delivers a lovingly curated niche trade journal to your door every quarter. (Trade Journal Cooperative)
  • Branded fruit is the new conference swag. Really. (Elizabeth Segran, Fast Company)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/14 at 2 p.m. – So You Signed Up for Office 365, Now What?

Learn what features come with the different Office 365 licenses, steps to set up Office 365 and create user accounts, how to start accessing your email through Office 365, what training your staff will need on using Office 365 features, and how to get help with migrating to Office 365 from your old system’s services. More info/register.

Host: TechSoup

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


Tue 1/15 at 2 p.m. – TechSoup Tour: How to Access Donations, Discounts, and Resources

Learn how your organization can make the most of the donation and discount programs for hardware, software, cloud applications, and services available to eligible organizations. More info/register.

Host: TechSoup

Presenter: LaCheka Phillips, Associate Program Manager, NGOsource


Wed 1/16 at 12 p.m. – New Year, New Ideas: Start a New Conversation About Chapters

Learn how to tackle some common challenges unique to component-based associations with examples from the CRP community. We’ll focus on themes like the role of components in the association ecosystem, harnessing innovation from your chapters, and addressing the volunteer issue. Plus, we’ll give you tips on speaking the language of your C-suite in order to bring impactful change to your association. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, co-founder, Mariner Management


Wed 1/16 at 1 p.m. – Dynamic Video Interactions for Increased Engagement

Learn how a combination of animated video production, digital storytelling, and eLearning interactions can help you create dynamic, engaging training that your learners will want to take. Understand how to leverage the key elements of stories and non-linear assessments to captivate your learners. Learn how to design training that lets you accurately track and identify where your learners are having the most success and where there are opportunities to provide additional support. More info/register.

Host: eLearning Guild

Presenter: Charles Sigmund, Sr. Program Manager, Amazon


Wed 1/16 at 2 p.m. – 10 Incredible Ways You Can Be Hacked Through Email & How to Stop the Bad Guys

A whopping 92% of malware infects your network via email, but email hacking is much more than only phishing or launching malware. Learn ten ways hackers use social engineering to trick your users into revealing sensitive data or enabling malicious code to run; how silent malware launches, remote password hash capture, and how rogue rules work; why rogue documents, establishing fake relationships and getting you to compromise your ethics are so effective; details behind clickjacking and web beacons; and actionable steps on how to defend against them all. More info/register.

Host: KnowBe4

Presenter: Roger A. Grimes, KnowBe4’s Data-Driven Defense Evangelist


Wed 1/16 at 2 p.m. – Webinar Marketing Predictions for 2019

Take a look into the future of webinar marketing and how you can supercharge your webinar programs in the new year. Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Wed 1/16 at 3 p.m. – Technology Trends Round Table 2019

Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. We will touch on IT security at nonprofits, which continues to be an essential part of any tech strategy, up and coming technologies to watch, innovations to embrace, and continuing technology basics that nonprofits can upgrade in 2019. More info/register.

Host: Community IT

Presenters: Community IT President and CEO Johan Hammerstrom, CTO Matt Eshleman, Vice President for Operations Johanny Torrico, and Director of IT Consulting Steve Longenecker


Thu 1/17 at 11:30 a.m. – A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag)

Learn how to craft a cohesive communications strategy, implement a sustained professional development program, enhance your media relations capabilities, sharpen your C-suite’s public speaking skills, develop an advocacy strategy that delivers public policy results, and more. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, THE ASSOCIATION WHISPERER

Presenter: Ed Barks, Communications Strategy Consultant and Author


Thu 1/17 at 12 p.m. – Create a Telework Program That Works for Your Organization

Learn what to pay attention to when implementing or expanding your organization’s telework policy and procedures, including management buy-in, training, communication, and work schedules; what factors to consider when selecting employees for telecommuting eligibility to ensure they will be successful as remote workers; and how to gauge success using metrics for employee performance and achievement of goals, increased capacity, retention, and other program benefits. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Mary Ellen Brennan, MBA, PHR, SPHR


Thu 1/17 at 1 p.m. – Tips and Tricks for Navigating the NCCA Online Portal

Are you new to the accreditation process? Has it been a few years since you last submitted an NCCA accreditation application? Get a walk through the NCCA online application process. Learn how to complete the various steps in the application process. Review the most common technical mistakes when completing an application. Walk away with tips and tricks for navigating the online platform. More info/register.

Host: Institute for Credentialing Excellence

Presenter: Tara Mohammed, Senior Operations and Accreditation Coordinator at the Institute for Credentialing Excellence


Tue 1/22 at 2 p.m. – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat)

Special guest Brian Carter will review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/22 at 3 p.m. – Embracing Data and Technology to Increase Member Engagement (online and Washington DC)

Let’s look at association data and tech investments through an entrepreneurial lens and chat about how to realize their full potential, mobilize our data allies, overcome internal resistance to change, and remain agile. Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Dave Will, founder of PropFuel, will talk about how entrepreneurs use technology to seize opportunities, take informed risks, get meaningful customer feedback, and drive change for improvement. Location: online and Washington DC. More info/register.

Host: Associations Catalyzing Entrepreneurship


Wed 1/23 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 1/23 at 2 p.m. – Accountability and Difficult Conversations (Washington DC)

It can be challenging to figure out how to approach a difficult conversation and so we avoid having them. Avoiding difficult conversations only makes them worse. Executive coach Carol Vernon will share her framework for having difficult conversations with colleagues or employees. All women in the association technology community are welcome. As always, the meetup will be followed by happy hour. Location: Washington DC. More info/register.

Host: Association Women in Technology Champions

Presenter: Carol Vernon, executive coach, founder, Communication Matters


Wed 1/23 at 6 p.m. – ASAE YP: Drinks & Discover: Virtual Happy Hour

The ASAE Fellows program bestows an honorary recognition on less than 1 percent of the ASAE membership. Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. More info/register.

Host: ASAE Young Professionals

Presenters:

  • Hannes Combest, FASAE, CAE, Chief Executive Officer, National Auctioneers Association
  • Matthew D’Uva, FASAE, CAE, Chief Executive Officer, International Association for the Study of Pain
  • Tonya Muse, FASAE, CAE, Executive Director of the Council of Manufacturing Associations at the National Association of Manufacturers
  • Antoinette Samuel, FASAE, CAE, Deputy Executive Director, National League of Cities

Thu 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

We are not strangers to reviews. We depend on them for nearly every purchase in our personal lives. But what about in our member’s business lives? You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn what you need to do to get started. More info/register.

Host: The Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden


Thu 1/24 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Web Courseworks

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. How close is your association’s IT leader to his description?

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.

Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for:

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth—fodder for your association’s New Year’s resolutions.

Some quick hits before we get to next week’s free webinars:

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits

Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Hear tips for growing your email list. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.


Mon 1/8 at 2 p.m. – Friend of a Friend: How Your Hidden Networks Can Help You (Association Chat)

David Burkus is a best-selling author, sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. We’ll talk about which areas of your network provide the best source of new ideas and insights; where the potential blind spots and weak points in your network are; how to foster authentic, collaborative relationships; and how to effectively grow and strengthen your network. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/9 at 11 a.m. – Video Storytelling for Your Business

Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. Get answers to your burning questions about video storytelling: What is video storytelling and how is it different from video ads, Facebook Live, and other video options? How can I get the most value out of my video storyteller? How long should my video be? What are some different ways my company can use video storytelling? How much time and money should I expect to invest? More info/register.

Host: National Institute for Social Media

Presenter: Tim Johnson, owner of Positive Light Media


Wed 1/10 at 12 p.m. – Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Participants will also get to know colleagues in an informal setting. Please bring your own lunch. Location: Washington DC. More info/register.

Organizer: Claudia Trapp, International Registration Plan, Inc.


Wed 1/10 at 12:30 p.m. – The Power of Suggestion: How to Get and Gain Influence

Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Learn about five key story formulas that increase your influence, the New Influence Equation™, and time-tested persuasion techniques to grow your network and strengthen loyalty. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency


Wed 1/10 at 1 p.m. – Nonprofit Tech Trends 2019

Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Learn which trends deserve your attention and which ones can be safely ignored. More info/register.

Host: Idealware

Presenters:

  • Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org
  • Alyssa Ford, Data and Strategy Lead at Tech Impact
  • Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup

Wed 1/10 at 3 p.m. – ASAE Reston-Loudoun Idea Swap (Leesburg VA)

Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community


Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons image by Annie Spratt via Unsplash

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