The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. If your association has a new member onboarding, orientation, or welcoming program, please take 15 minutes to participate. Your community thanks you!

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience.

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor—and a little additional advice as well.

I saw a tweet about the AMC Institute’s virtual engagement lounge where members can connect and talk shop between F2F meetings. Looks like a great idea for other associations to copy.

Quick hits before we get to next week’s free webinars:

  • Pumpkin spice data analytics: how many “pumpkin spice” branded foods actually live up to their names. (Christopher S. Penn, TrustInsights)
  • From bullying and sexual assault to squalid living conditions and forced labor, working at sea can be a grim business—and one deep-sea fishing fleet is particularly notorious. You can stop supporting these atrocities by never buying Asian fish and seafood again—support local commercial fishing instead. (Ian Urbina, The Guardian)

Good eats: We spent several days in Baltimore this past week so I haven’t done much in the kitchen since last we met except refrigerator pasta. But we ate well in Baltimore. I’m only hoping all that crab was local and not from Asia. Didn’t ask, oops. The highlights were:

  • Crab martini and crab cakes at Duda’s Tavern
  • Mussels with garlic butter, and an arugula, beet, feta salad with citrus vinaigrette at Bertha’s Mussels
  • Crab bisque at Bistro 300 in the Hyatt Regency Inner Harbor
  • Crab bruschetta flatbread at Pratt Street Ale House
  • The band Nothing But Trouble at Cat’s Eye Pub
  • The beer list at Max’s Taproom
  • The crowd at the Ravens game on Sunday

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/23 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 9/24 at 11 a.m. – 5 Ways to Generate More Leads from Your Webinars

Learn how to increase your lead generation from webinars, your webinar’s ROI, and your conversion rates from webinar leads. More info/register.

Host: WorkCast

Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc.


Tue 9/24 at 12:30 p.m. – The 2 Must-Ask Questions of Member Affinity Programs

Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. How can an organization ensure the relationship is balanced, equitable, and truly does attract and retain members? Learn about the two important questions you must ask about these shared collaborations to ensure your membership program experiences growth rather than decay. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 9/24 at 1:30 p.m. – Idea Party Afterparty

At ASAE Annual, ten industry partners came together to host the Idea Party. During this event, we asked attendees, “If you could snap your fingers, what would technology enable for your organization?” Nearly all the responses we received surrounded aspects of better communication: people want technology to enable easier ways to get information at the time it’s needed. During this virtual session, we’ll be using the crowdsourced responses around connecting, delivering information, and networking as conversation fodder for our resident technology experts, who will reflect, expand upon, and provide insight. 1 CAE credit. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Teri Carden, CEO, 100Reviews
  • Jim Thompson CAE, IOM, VP, Association Management & Strategic Development, Capitol Hill
  • Garth Jordan CSM, CSPO, CDT, Chief Strategy Officer, SVP, The Healthcare Financial Management Association
  • Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

Tue 9/24 at 2 p.m. – 5 Ways to Build Buzz with Young Members on Instagram

Learn five quick and inexpensive ways you can use Instagram to find new members, engage them, and keep them. Find out how to attract more young members by creating Instagram posts that get noticed. Hear expert tips for incorporating Instagram into your broader campaigns for an even greater impact. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Myers, Director of Product Growth, Personify


Tue 9/24 at 2 p.m. – How to Find and Plan the Perfect Event Spaces

Hear about best practices for making sure the event space you source matches the type of event you’re planning and the attendee experience expectations you’re managing so that your event produces the outcomes that you want. More info/register.

Host: Smart Meetings

Presenter: Laura Puglisi, Director, Venue Sourcing & Partnerships


Wed 9/25 at 11:30 a.m. – Overlooked Benefits of Outsourcing Nonprofit Accounting

Has your organization ever looked at outsourcing all or a portion of its accounting? If not, it is because you’re not sure how the organization would benefit from this decision. Since it is not a common practice for nonprofits to outsource its accounting, learn about the process and the overlooked benefits of outsourcing your nonprofit accounting. More info/register.

Host: Abila

Presenter: Financial Technologies & Management


Wed 9/25 at 12 p.m. – The Pros and Cons of Having Corporate Partners (Partnership Professionals Network Idea Exchange – Washington DC)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Wed 9/25 at 1 p.m. – Member-Facing Analytics: A New Potential Revenue Source for Associations

Most data analytics initiatives focus on data used internally by leadership and staff to better understand members and their interests. A new trend is emerging in which associations provide personalized data analytics directly to members, delivering added value and insights. This innovative concept places member-specific data visualizations on your website or mobile app—wherever members (or potential members) log in and access information. See real-world examples of how both trade and professional associations are monetizing member-facing analytics by charging directly for this new value and/or using it to sell existing offerings such as training, conference attendance, certifications, etc. More info/register.

Host: Gravitate Solutions/Nucleus


Wed 9/25 at 1 p.m. – The Perils and Promises of Blockchain for Association Members and Leaders

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: Impexium

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

Wed 9/25 at 1 p.m. – Weekly Check-in: A Peek at the AIHA.org Site Refresh

Ben Rome, marketing manager at the American Industrial Hygiene Association, will chat with us about the member-focused strategy and content design behind the new AIHA site. Join the Content Forum first. More info/register.

Host: Content Forum


Wed 9/25 at 1 p.m. – Contract Strategies for the Evolving Marketplace

Learn about the current marketplace and how it affects a planners’ strategy during negotiations. Hear about key contract clauses and how to defend them to benefit your organizations bottom-line as well as variables that hotels consider when reviewing your overall business value. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz


Wed 9/25 at 1 p.m. – The Art of Event Feedback

Learn what does research suggests when it gets to event feedback and how to use technology strategically to collect feedback in new ways. Hear about the most actionable tactics to implement feedback at your events. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Wed 9/25 at 1 p.m. – How to Budget and Plan Your 2020 Content Marketing Strategy

Learn why content marketing should be your No. 1 priority for 2020, how to budget for your content initiatives, which team members you’ll want to consider to help you drive these efforts, how to put together a documented content strategy, a process for creating content, and tech that will aid your efforts. More info/register.

Host: Influence & Co.

Presenters: Brittni Kinney Ratliff, Vice President, and Natalie Stezovsky, Vice President, Influence & Co.


Wed 9/25 at 2 p.m. – Association Site Search – How to Create an Amazing Search Experience

See multiple examples of great associations search tools. Walk through the steps necessary to get a great universal search for your organization, such as pulling data from different systems, ensuring the data stays updated, designing an interface, and “tuning” the search to ensure it returns the most relevant results. More info/register.

Hosts: ReviewMyAMS and BlueBolt

Presenter: Jason Lichon, Chief Solutions Officer, BlueBolt Inc.


Wed 9/25 at 2 p.m. – Diversity & Inclusion: Diversity Is More Than Demographics

Have you considered launching a Diversity and Inclusion benchmarking study for your association? Learn about recent trends in D&I benchmarking and why they matter to associations, key business benefits of having an inclusive work environment, how to measure D&I progress, and why D&I maturity models work. More info/register.

Host: Dynamic Benchmarking

Presenter: D&I expert Kim Drumgo, AICPA


Wed 9/25 at 10 p.m. – Wired to Become: The Neuroscience of Purpose

Hear about the latest research on the brain science of purpose and why it’s such a powerful force. Learn how you can leverage purpose to create a better work environment, more engaged employees, more effective leaders, and a positive culture that attracts and retains top talent. Leave with tips and strategies for weaving purpose into a wide range of learning and talent programs, all of which will contribute to your organization’s success. More info/register.

Host: Asia Pacific Career Development Association

Presenter: Dr. Britt Andreatta, PhD, CEO of 7th Mind, Inc.


Thu 9/26 at 11:30 a.m. – Associations’ Role in Education and Workforce Development (Lunch and Learn – Washington DC)

Everyone talks about connecting industry and education together but quite often associations are left out of the conversation. Hear about the role associations play in the skills gap, and the future of work and how associations are starting to play a bigger role in education and workforce development. Location: Washington DC. More info/register.

Host: Cue Career

Presenters:

  • Jane Oates, president, Working Nation and former Obama Administration Assistant Secretary of Employment and Training, US Department of Labor
  • Julia Freeland Fisher, director of education, Christensen Institute
  • Lauren Harley, assistant director of education and certification, MCI Group
  • Kiki L’Italien (moderator), host of Association Chat and founder, Amplified Growth

Thu 9/26 at 12 p.m. – How to Highlight Uncommon Skills with Digital Credentials

Learn how to create digital credentials that highlight uncommon skills, how creating digital credentials for uncommon skills creates a network of talent that can be used for employment or even volunteer opportunities, and how leading organizations have created digital credentials for uncommon skills and how their earners have used them in the real world. More info/register.

Host: Credly

Presenters: panelists from Esri and Tilt 365


Thu 9/26 at 1 p.m. – How to Elevate Your Sponsorship Game

Are you looking to take your sponsorship game to the next level? Learn about strategies for generating new sponsorship dollars, partnering on thought leadership opportunities, and sponsorship trends for 2020. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Thu 9/26 at 2 p.m. – Events as a Powerful Catalyst for Richer Intergenerational Dialogue

As event organizers focus more attention on growing Millennial and Gen Z attendance, the pendulum might be swinging too far these days. There are outstanding growth opportunities waiting to be seized with age 50+ segment, beginning with helping them figure out “What Next?” for their career. Designing experiences for forward-thinking Modern Elders also tees up more fruitful intergenerational dialogue at events. Take a closer look at what’s working, what’s not, and steps you can take to foster richer intergenerational exchanges to solve industry challenges, while growing attendance and loyalty across all generations. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Donna Kastner, Founder of Retirepreneur


Thu 9/26 at 2 p.m. – The Hidden Value of Event Apps

With attendees rating a mobile app as the third most important factor contributing to a positive attendee experience, are you making the most out of your tech? Learn how to ensure the digital experience supports your overall event and enhances the attendee journey, providing greater insights into your attendee’s behaviors. More info/register.

Host: BizBash

Presenter: Lauren Turner, Manager of Mobile Solutions at Cvent


Wed 10/2 at 1 p.m. – Take Advantage of B2B Interchange Rates: Capturing Level II and III Data for a Considerable Savings in Merchant Processing

Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). With little to no change in procedures, capturing just a few lines of information has proven to save the typical association thousands of dollars in merchant processing fees every year. Learn about the workflow of a B2B transaction within an AMS and what is required to qualify transactions for Corporate Visa/MasterCard Interchange Rates, a significantly lower rate than standard merchant processing fees. 1 CAE credit. More info/register.

Hosts: MemberSuite and Priority I.S.


Wed 10/2 at 4:30 p.m. – PD Professionals Meet-Up (Washington DC)

Join professional development professionals in the DC/MD/VA area for a happy hour event at Bar Deco in DC’s Chinatown. This meet up will allow individuals who focus on professional development for their associations to meet and network with others with a similar focus in a fun and relaxed environment. Location: Washington DC. More info/register.

Organizer: ASAE Professional Development Professionals Advisory Council


Thu 10/3 at 2 p.m. – The Perils and Promises of Blockchain for Associations

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: ReviewMyAMS

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Anastasiya Romanova via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The Albright-Knox Art Gallery is cool again, says Buffalo News reporter Colin Dabkowski. Almost half their visitors are 18 to 34 years old, while the average at other art museums is 55 to 65. Find out how the Albright-Knox has “shaken off its stodgy reputation and become the place to be.” You might get some ideas for your association.

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers, an underappreciated market segment with huge potential.

MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience.

What a member (or anyone) says they need isn’t always what they really need. At Association Success, Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs.

Quick hits before we get to next week’s free webinars:

  • Sad story. The meritocratic failings of classical music. (Kate Wagner, The Baffler)
  • It’s not just Millennials. A majority of Gen Xers and Boomers are also regular users of social media and smartphones. Duh. (Emily Vogels, Pew Research Center Fact Tank)

Good eats:

  • We’re having a major harvest of pepperoncini so I threw some pickled pepperoncini into the lamb/squash mixture. I’ve been doing a lot of quick pickles using this recipe from Simple Comfort Food. I add red pepper flakes and pickling spices to the mix, and reduce the sugar by one tablespoon.
  • While fresh local corn is still around, I’ve been trying to find new ways to enjoy it. One hit: elote-style quesadillas from Food 52. I had some farm-fresh sweet red frying peppers so I added them to the mix too. Just make sure you use fresh tortillas. Mine were a bit stale so they split on the fold making it a bit challenging (and messy) to flip them over.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/16 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 9/17 at 8:30 a.m. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA)

Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 9/17 at 11 a.m. – Is It Time to Re-Brand?

Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?” Find out when and how to approach a re-brand for your organization. Learn the key considerations before deciding to rebrand, how to develop a successful re-branding plan and how to fuel equity and position with your brand (new or not). 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jane Barwis, Founder and President, BRG Communications
  • Joanna Pineda, CEO, Matrix Group

Tue 9/17 at 12 p.m. – The Top Copyright Issues Facing Nonprofits

Think you own the photos your staff just posted on the website? Learn the answer to this question and others on topics such as owning the work you pay professionals to create, top website and social media copyright issues, forcing infringers to take down what you own, and key issues in publishing contracts for journals and books. More info/register.

Host: Venable LLP

Presenters:

  • Venable Intellectual Property partners Meaghan Kent and Linda Zirkelbach
  • American Red Cross senior counsel Allison Leader

Tue 9/17 at 1 p.m. – Voice Search Is Here. What You Need To Know (And Do!) Today

According to voicebot.ai, 58.6% of online adults in the United States have used voice search. Learn why Voice is important to business; what impact voice search will have on your business and content; why you need to optimize your website for voice assistants like Amazon Alexa and Google Assistant and why a Voice application may be in your future. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. More info/register.

Hosts: Gulo and Pragmatic

Presenters:

  • Chris Bonney, VP of Strategy, Gulo
  • Scot Westwater, Co-founder and Lead Voice Strategist, Pragmatic
  • Susan Westwater, Co-founder and CEO, Pragmatic

Tue 9/17 at 1 p.m. – 5 Trends Shaping the Future of Fundraising in 2020

Learn about five trends that will impact the nonprofit fundraising space the most in 2020. More info/register.

Host: Nonprofit Tech for Good

Presenter: Monica Finch, Head of Communications & Brand at Classy


Tue 9/17 at 2 p.m. – What’s In It for Me? Understanding All Aspects of Customer, Client and Attendee Feedback

Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand. Hear about ways to decipher actionable feedback that can be useful in future events, the motivation of incentives and how an offering affects response data. 1 CMP credit. More info/register.

Host: PCMA


Tue 9/17 at 2 p.m. – How Strategic Planning Can Supercharge Your Business

Hear about a step-by-step guide for managing the strategic meeting process—everything from discovery meetings to real ROI measurements. Learn how to get a seat at the table early in the process, what questions to ask and how to deliver results that will be valued in the C suite. More info/register.

Host: Smart Meetings

Presenter: Christy Lamagna, owner of Strategic Meetings & Events


Tue 9/17 at 2 p.m. – 8 Ways to Get Gen Z and Millennials to Give

Hear about the insights and campaign experience that have led to hundreds of viral crowdfunding campaigns. Learn eight action-oriented ways to successfully inspire a new generation of givers to your nonprofit. More info/register.

Host: TechSoup

Presenter: Moshe Hecht, Chief Innovation Officer, Charidy


Wed 9/18 at 1 p.m. – An Interview with ASIS International, Content Strategy in Action

Fresh from their presentation at the ASAE Annual meeting, Teri Anderson and Nancy Green join us to discuss how they are leading ASIS International’s effort to build new revenue from already existing content, and create a new internal competency around generating new products and programs that bring together multiple departments and creative approaches. Join the Content Forum first. More info/register.

Host: Content Forum


Wed 9/18 at 1 p.m. – How to Find and Plan the Perfect Event Spaces

Learn how to make sure the event space you source matches the type of event you’re planning and the attendee experience expectations you’re managing so that your event produces the outcomes that you want. More info/register.

Host: Meetings Today

Presenter: Laura Puglisi, Director, Venue Sourcing & Partnerships, Cvent


Wed 9/18 at 2 p.m. – Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers

From a robust career center to engaging communications vehicles and comprehensive sponsorship programs, ASAE’s story is unique within the industry. Learn where ASAE started their non-dues revenue (NDR) journey and its history over time, ASAE’s process and evolution of expanding and creating new NDR opportunities, why embracing emerging trends and technology was imperative to growing parts of ASAE’s NDR portfolio, and recommendations on how to bump up your NDR generators. More info/register.

Host: Association Advisor/Naylor Association Solutions

Presenters:

  • Betsy Piper/Bach, JD, CFP, CIMA, President, ASAE Business Solutions
  • Jennifer Baker, MSW, CAE, Senior Director, ASAE Business Solutions
  • Karl Ely, CAE, Senior Vice President and Publisher, ASAE
  • Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions

Wed 9/18 at 2 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Find out how multiple organizations are using good data for every stage of the member lifecycle. 1 CAE credit. More info/register.

Hosts: Altai Systems and Higher Logic

Presenter: Higher Logic’s Mikhail Opletayev


Wed 9/18 at 3 p.m. – Nonprofit Cybersecurity Readiness

Find out the basics a security plan should include. Hear a synthesis of recent security webinars on understanding risks, considering cyber insurance, security incidence response best practices, and creating a multi-layered security plan that actively includes your staff and executives. More info/register.

Host: Community IT Innovators

Presenter: Community IT Innovators’ CTO and resident security expert, Matt Eshleman


Thu 9/19 at 8:30 a.m. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Reston VA)

Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 9/19 at 11:30 a.m. – Innovate Like Amazon, on a Lemonade Stand Budget (Alexandria VA Brown Bag)

Join a hands-on, roll-up your sleeves experience that shifts the agenda from competition-based to value innovation, and shows you how to lead your association to new sources of non-dues revenue, while increasing the value of membership. Every trade and professional association has hidden, untapped assets. Learn how to find yours. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: David Schulman, President, Associations Rewired


Thu 9/19 at 12 p.m. – Leverage Chapters to Engage & Grow Membership

Chapters can play a key role in membership and revenue growth for your association. Learn how to leverage chapters as a channel to reach new audiences; tap into (and boost) chapters’ unique ability to provide community and optimize the member experience; and leverage chapter experiences to drive community influencers. Find out how to lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management


Thu 9/19 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Learn about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 9/19 at 1 p.m. – Maintaining Quality Peer Review When Submission Trends and Journal Structures Change

Every year, Peer Review Week brings together individuals and organizations committed to the quality of scientific communication. This year’s theme is Quality Peer Review. This webinar will discuss the pragmatic best practices needed for maintaining quality peer review when journals undergo structural changes and workflow adjustments. More info/register.

Host: Council of Science Editors

Presenters:

  • Dana Compton, Editorial Director, American Society of Civil Engineers
  • Jennifer Regala, Managing Editor, The Plant Cell and Plant Physiology, American Society of Plant Biologists
  • Karen G. Stanwood, ELS, Director, Electronic Publishing and Production, SLACK Incorporated

Thu 9/19 at 2 p.m. – Nonprofit Budget Checkup

Nonprofit budgets must be continuously monitored and updated throughout the year to stay up to date with inevitable changes, whether that’s new funding, higher expenses, or even unexpected opportunities. Learn about the critical components of a non-profit budget, budget review best practices, routine budget screenings, and budget milestones, such as a six-month checkup. More info/register.

Host: Community Brands


Thu 9/19 at 2 p.m. – Different Learning Formats that Connect with Today’s Attendees

Discover how learning has evolved across each generation. Learn about creative learning formats that impact everyone coming to events today. Understand how to create sessions that all attendees remember. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tahira Endean, CMP, CED, DES, Head of Events, Society for Incentive Travel Excellence


Thu 9/19 at 3 p.m. – Small Staff Association Book Group

Join a discussion on the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 9/19 at 5 p.m. – Culture and Its Impact on Office Design (Happy Hour Chat, Washington DC)

Jamie Notter and Maddie Grant, culture designers at Human Workplaces, are hosting a happy hour in Washington DC with their corporate real estate partner, CCS Project Management. They’ll facilitate an informal chat about culture and its impact on office design (relocations and renovations). The happy hour will be at Teddy and the Bully Bar, 1200 19th St NW, Washington DC from 5:00 to 7:30 pm. The event is free but an RSVP is required.


Wed 9/25 at 12 p.m. – The Pros and Cons of Having Corporate Partners (Partnership Professionals Network Idea Exchange – Washington DC)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network


Wed 9/25 at 1 p.m. – The Perils and Promises of Blockchain for Association Members and Leaders

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: Impexium

Presenters:

  • Shelly Alcorn, CAE, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, MA, CAE, Spark Consulting

Wed 9/25 at 1 p.m. – Weekly Check-in: A Peek at the AIHA.org Site Refresh

Ben Rome, marketing manager at the American Industrial Hygiene Association, will chat with us about the member-focused strategy and content design behind the new AIHA site. Join the Content Forum first. More info/register.

Host: Content Forum


Wed 9/25 at 2 p.m. – Association Site Search – How to Create an Amazing Search Experience

See multiple examples of great associations search tools. Walk through the steps necessary to get a great universal search for your organization, such as pulling data from different systems, ensuring the data stays updated, designing an interface, and “tuning” the search to ensure it returns the most relevant results. More info/register.

Hosts: ReviewMyAMS and BlueBolt

Presenter: Jason Lichon, Chief Solutions Officer, BlueBolt Inc.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by James Hose Jr. via Unsplash

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Keep on moving, Dorian, get out of here.

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? WBT Systems replies with an emphatic Yes. They explain how to earn and reward learner loyalty.

Attendees have unexpressed—and, often, unrealized—needs and expectations before your event. MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other.

“Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities—could be a good model for chapters.

You know I’m all about free. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. I think of Brain Food as my community service, and love doing it.

Another person who has dedicated countless hours to the association community is KiKi L’Italien. You may know her as the host of Association Chat, which started as a weekly Twitter chat back in 2009, and is now a webcast. I can’t resist mentioning her latest project, even though she hasn’t asked me to do it: The Bold Community Workshop on Thursday, September 19. Yes, there’s a fee, but it looks like a memorable experience so check it out.

Quick hits before we get to next week’s free webinars:

  • Don’t make paying you an inconvenience. Common sense advice about auto-renewals and payment plans for membership dues. (Amy Hager, CAE, Association Success)

Good eats:

  • Rachael Ray never fails me. I had some top round, a challenging cut, and she has a recipe for beef Milanese that uses top round. I sliced the meat horizontally and then crosswise, and pounded the four pieces until they were thin. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. And I’m using the leftovers to coat white grunt (a fish) this weekend.
  • If you need to make breakfast for a bunch of people, try this sheet pan pancake recipe from the New York Times. Instead of chocolate chips, I made mine with blueberries, added some vanilla, and cut the ingredients in half, making it in an 8” x 10” baking dish.
  • We got two stunning whole vermillion red snappers in our fish share last week. I topped them with this Asian-inspired paste from Food 52 before roasting them. Good stuff.
  • I forgot how delicious these shrimp enchiladas verde are! Over time, I’ve made a few adjustments to the recipe: replacing the green bell with a poblano pepper, and water with shrimp broth. Sometimes I make my own tomatillo salsa, if I have time. The other night I used nearly two pounds of shrimp so I increased the other ingredients (and the pan size) too. Plus I took the easy way out: I layered the tortillas, then the salsa and shrimp, another layer of tortillas, then the rest of the shrimp, and finally the salsa/cream and cheese topping. Yum!

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 9/9 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 9/10 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, associations might hear from their corporate sponsors/partners “your association isn’t in our budget for next year.” What to say? How to respond? Can the relationship be saved? Location: Chicago IL. More info/register.

Host: Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants.


Tue 9/10 at 12:30 p.m. – The 6 Datapoints of an Effective Membership Dashboard

Your membership changes on a daily basis and having a dashboard to keep track of all your program’s fluctuating volumes and measures is vital. Learn about the six major datapoints you must monitor regularly to help reach your monthly and yearly targets. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 9/10 at 2 p.m. – Balancing Educational Content & Fulfilling Sponsor Expectations

Many associations struggle to identify additional sources of revenue and content for their members. Learn ways to fulfill both these needs by positioning your educational program to better meet the needs of corporate sponsors. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Brooke Passy, CMP, Meeting Manager, Wound, Ostomy and Continence Nurses Society
  • Bruce Rosenthal, Convener, Partnership Professionals Network

Tue 9/10 at 3 p.m. – Gaining a Competitive Edge with Content Strategy (Washington DC)

What sets an association apart from the competition? In one word, CONTENT. An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. But how do you develop—and implement—such a strategy? How do you get buy-in from the top to the trenches? Join other association CEOs, COOs, and senior leaders for an open forum on content strategy. Location: Washington DC. More info/register.

Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association

Discussion leaders:

  • Carrie Hane, founder, Tanzen Consulting
  • Dina Lewis, CAE, president, Distilled Logic
  • Hilary Marsh, president and chief strategist, Content Company

Tue 9/10 at 3 p.m. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL)

Digital transformation of member engagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? And how are we using that knowledge to course correct for the future? Bring that knowledge to this roundtable, share your successes and failures, and hear your peers talk about their experience as well. Location: Chicago IL. More info/register.

Organizers: ASAE Technology Section Council and Association Forum


Wed 9/11 at 1 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

Member data tells us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Learn how the data you collect—community engagement, e-mail engagement, demographics and transactions in your AMS—can supercharge your member outreach by tailoring content to each individual member. 1 CAE credit. More info/register.

Hosts: MemberSuite and Higher Logic


Wed 9/11 at 1 p.m. – Using Feedback to Capture the Member Story

Learn about the importance of framing your value proposition in the form of a member story. Find out how to capture the voice of the member, curate the story and capitalize on stories. More info/register.

Host: PropFuel

Presenters:

  • Jay Daughtry, chief communications officer and owner, CQbd
  • Dave Will, co-founder and CEO, PropFuel

Thu 9/12 at 12:30 p.m. – Blended Data – the Key to Member Engagement Scoring

New statistics show that, on average, only 20% of member data is captured in the typical association’s AMS. Benefiting from member engagement scoring is so difficult with such a limited view. Learn about the concept of blended data. Find out how simple it is to enjoy comprehensive member engagement scoring and quickly see improvements in the three areas that matter to most associations: member retention, new member acquisition, and conference registration. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: association technologist Rob Miller, MPA, CAE, Gravitate Solutions


Thu 9/12 at 1 p.m. – Technology for Recruiting Volunteers

Learn about services that help you recruit volunteers from a pool of people who have already confirmed their interest, opportunities to get professional guidance to support your volunteer search, and ways to help you design productive volunteer engagements. More info/register.

Host: Idealware

Presenter: Julia Vallera, Technology and Instructional Design consultant


Thu 9/12 at 2 p.m. – The California Consumer Privacy Act & Its Impact on Associations

Learn about the details of this new legislation and how associations can best prepare themselves. More info/register.

Hosts: ReviewMyAMS and Fonteva

Presenters:

  • Jake Fabbri, CMO of Fonteva
  • Teri Carden, founder, ReviewMyAMS

Fri 9/13 at 1 p.m. – Are Your Credentials Future Ready? Making the Case for Digital Badges and Micro-credentials

Learn why badges have become the currency of choice for organizations to recognize their stakeholders’ accomplishments. You will also learn how micro-credentials differ from badges and traditionally offered credentials, and how they are providing additional value for professionals while helping organizations meet their goals. We will also present some concrete ideas to consider when developing your own micro-credential.

1 CAE credit. More info/register.

Hosts: BadgeCert and Blue Sky eLearn

Presenters:

  • Ginger Malin, founder, BadgeCert
  • Amanda Davis, CMP, business development manager, Blue Sky eLearn

Tue 9/17 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Alexandria VA)

Save the date and check their website for more information.

Host: Results Direct


Tue 9/17 at 11 a.m. – Is It Time to Re-Brand?

Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?” Find out when and how to approach a re-brand for your organization. Learn the key considerations before deciding to rebrand, how to develop a successful re-branding plan and how to fuel equity and position with your brand (new or not). 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jane Barwis, Founder and President, BRG Communications
  • Joanna Pineda, CEO, Matrix Group

Tue 9/17 at 1 p.m. – Voice Search Is Here. What You Need To Know (And Do!) Today

According to voicebot.ai, 58.6% of online adults in the United States have used voice search. Learn why Voice is important to business; what impact voice search will have on your business and content; why you need to optimize your website for voice assistants like Amazon Alexa and Google Assistant and why a Voice application may be in your future. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. More info/register.

Hosts: Gulo and Pragmatic

Presenters:

  • Chris Bonney, VP of Strategy, Gulo
  • Scot Westwater, Co-founder and Lead Voice Strategist, Pragmatic
  • Susan Westwater, Co-founder and CEO, Pragmatic

Thu 9/19 usually at 8:30 a.m. – Coffee Talks with Results Direct (usually in Reston VA)

Save the date and check their website for more information.

Host: Results Direct


Thu 9/19 at 12 p.m. – Leverage Chapters to Engage & Grow Membership

Chapters can play a key role in membership and revenue growth for your association. Learn how to leverage chapters as a channel to reach new audiences; tap into (and boost) chapters’ unique ability to provide community and optimize the member experience; and leverage chapter experiences to drive community influencers. Find out how to lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals. More info/register.

Hosts: Billhighway and Mariner Management

Presenter: Peggy Hoffman, president, Mariner Management


Thu 9/19 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Learn about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 9/19 at 3 p.m. – Small Staff Association Book Group

Join a discussion on the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Sea turtle hatchlings heading to the Atlantic: Free professional development resources and events for CAEs, association staff and others in the association community

Podcast alert! Dave Coriale of DelCor is hosting a new podcast, Reboot IT, about all things association tech. Look for it and subscribe on your favorite podcatcher. Only two episodes are out so you don’t have much catching up to do!

In a recent webinar, WBT Systems and three other association tech providers discussed three big ideas from the 2019 ASAE Annual Meeting. Do you agree with their selection?

Amanda Kaiser at Smooth The Path points out three smart things the Healthcare Financial Management Association is doing on their new website—in contrast to many association websites.

Are your chapters having a hard time keeping their leadership pipeline full? Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges.

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership.

You rarely see business articles about the abundance mindset, but here’s one by Kyle Goguen at Inc. Too woo-woo for you? It may well be but I’m telling you, it works.

Quick hits before we get to next week’s free webinars:

  • 200+ icebreaker questions designed to build trust, connectedness and psychological safety. (Range Labs)
  • Looking for more icebreakers? Subscribe to Rob Walker’s The Art of Noticing Besides his usual great content, he’s been sharing quite a few interesting icebreakers lately. (The Art of Noticing)
  • Create a content marketing strategy in seven “easy” steps. I added those quotation marks because developing a strategy is never that easy, you do have to think hard, but it’s immensely doable. (Anna Hrach, Convince & Convert)
  • 13 books from high school worth rereading as an adult. (Melissa Locker, Fast Company)

Good eats:

  • Just two words: swordfish belly. It is out of this world. Jim grilled some for my birthday dinner, alongside bluefish and NY strips, sweet potatoes and cabbage. Oh yeah, started with NC shrimp cocktail (I made that), and finished with three kinds of pie: pecan, lemon, and coconut custard (Nancy Jo’s made them). Our fish and shrimp came from Locals Seafood, of course. All NC raised and caught, except for the damn cow—Jim’s idea, not mine.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 9/3 at 12 p.m.* – Storytelling with Data (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together (virtually) in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Wed 9/4 at 1 p.m. – Data Analytics for Government Relations & Advocacy

Discover the benefits of data collection and analysis for your association’s GR/advocacy/lobbying programs. Learn how to segment and match your members by federal or state legislative district and gain actionable insights by blending relevant constituent and asset data for analysis; document industry/profession economic contributions and impact by district and/or state; identify and engage crucial targets, influencers, and grass tops and grassroots activists; and use blended data from all your technology solutions to track engagement and empower your most engaged. More info/register.

Host: Gravitate Solutions

Presenters:

  • Anne DeSeta DarConte, CAE, senior director, HillStaffer
  • Cecilia Sepp, CAE, founder, Rogue Tulips
  • Rob Miller, CAE, senior vice president, Gravitate Solutions

Thu 9/5 at 1 p.m. – How to Spark High-Impact Learning: A Modern Skills Development Model
According to LinkedIn research, 94% of employees would stay longer at a company that invests in their professional development. What kind of learning experiences actually drive employee loyalty and business performance? Hear practical advice and proven examples of what works and why. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, CrossKnowledge

Tue 9/10 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, associations might hear from their corporate sponsors/partners “your association isn’t in our budget for next year.” What to say? How to respond? Can the relationship be saved? Location: Chicago IL. More info/register.

Host: Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants.


Tue 9/10 at 3 p.m. – Gaining a Competitive Edge with Content Strategy (Washington DC)

What sets an association apart from the competition? In one word, CONTENT. An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. But how do you develop—and implement—such a strategy? How do you get buy-in from the top to the trenches? Join other association CEOs, COOs, and senior leaders for an open forum on content strategy. Location: Washington DC. More info/register.

Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association

Discussion leaders:

  • Carrie Hane, founder, Tanzen Consulting
  • Dina Lewis, CAE, president, Distilled Logic
  • Hilary Marsh, president and chief strategist, Content Company

Tue 9/10 at 3 p.m. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL)

Digital transformation of member engagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? And how are we using that knowledge to course correct for the future? Bring that knowledge to this roundtable, share your successes and failures, and hear your peers talk about their experience as well. 1 CAE credit. Location: Chicago IL. More info/register.

Organizers: ASAE Technology Section Council and Association Forum


Wed 9/11 at 1 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

Member data tells us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Learn how the data you collect—community engagement, e-mail engagement, demographics and transactions in your AMS—can supercharge your member outreach by tailoring content to each individual member. 1 CAE credit. More info/register.

Hosts: MemberSuite and HigherLogic


Thu 9/12 at 12:30 p.m. – Blended Data – the Key to Member Engagement Scoring

New statistics show that on average, only 20% of member data is captured in the typical association’s AMS. Benefiting from member engagement scoring is so difficult with such a limited view. Learn about the concept of blended data. Find out how simple it is to enjoy comprehensive member engagement scoring and quickly see improvements in the three areas that matter to most associations: member retention, new member acquisition, and conference registration. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Rob Miller, MPA, CAE, senior vice president, Gravitate Solutions


Thu 9/12 at 2 p.m. – The California Consumer Privacy Act & Its Impact on Associations

Learn about the details of this new legislation and how associations can best prepare themselves. More info/register.

Hosts: ReviewMyAMS and Fonteva

Presenters:

  • Jake Fabbri, CMO of Fonteva
  • Teri Carden, founder, ReviewMyAMS

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Ocean Isle Beach - professional development resources and events for CAEs, association staff and others in the association community

Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. This is a must-read report for me as the results and insights shared in the first study were both interesting and illuminating. Help make this year’s study even better—it only takes 15 minutes to participate.

If you are a mentor or run a mentoring program for your association, take a moment to read this Harvard Business Review article by Rick Woolworth. He advises focusing on the whole person (mentee), not just their career, and shares some practices for doing that well.

Design your learning program first and then figure out how you’ll handle learner assessment, right? Wrong, says WBT Systems—and many instructional design experts agree. WBT explains why “assessment-first” should be your program design mantra.

Do you think you know your association’s membership value proposition? Don’t be so sure. MemberSuite says your value proposition is what members believe, not what your association says. They provide four steps to help you define your association’s real value proposition.

If you’re in the learning business, you probably know of John Leh, CEO and lead analyst at Talented Learning. He recently spoke with WBT Systems about LMS selection and implementation, and the different opportunities he sees for association learning programs.

The Yoga Alliance is going through all kinds of change, including an update to its yoga teaching standards. Tim Ebner at Associations Now describes four member engagement strategies they used to get feedback and buy-in, and deepen trust while navigating change.

Quick hits before we get to next week’s free webinars:

  • How to handle staff who fall for phishing emails—and put your association at risk. (Dan Lautman, DelCor)
  • According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. (Edith Zimmerman, The Cut)
  • Why you should have a Chief Value Officer instead of a Chief Marketing Officer. (Vince Jeffs, CustomerThink)
  • Welcome to housing Twitter, the shoutiest debate on the internet. As a former home building association staffer, I find this debate fascinating to listen in on, but participating would have been challenging/risky if it was going on back then. Is there a Twitter debate going on in your association’s industry? (Eillie Anzilotti, Fast Company)

Good eats:

  • Only one this week but it’s as good as it gets: shrimp and grits. Trust me when I say this is the best shrimp and grits you’ll ever have. I can’t take credit, this dish was created and made famous by Bill Smith, former chef at Crook’s Corner in Chapel Hill, NC. I make one change: shrimp broth instead of chicken broth. I’m sure Chef Smith would approve.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


First, a free on-demand, online course from Tracy King at InspirEd, Designing Impactful Learning, in which she shares the fundamentals of learning design and tools to enhance your learning design chops.


Mon 8/26 around 1 p.m.* – Chatting with Agnes & Cecilia

In their 20th episode, Agnes and Cecilia look at some of the topics covered so far and hear from members of the Rogue Tulips Consultants Network. This 15-minute web series covers hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Hosts:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/27 at 11 a.m. – How to Read People Like an FBI Hostage Negotiator

Learn how to read people like an FBI agent—an invaluable skill in today’s competitive business environment. Find out how to pick up on hidden cues from body language, tone of voice and micro-expressions. More info/register.

Host: When + How

Presenters:

  • Chip Massey, former FBI agent and hostage negotiator
  • Adele Cehrs, CEO, When + How

Tue 8/27 at 12:30 p.m. – Considerations When Restructuring Dues

Take a close look at the questions that must be answered when considering a change in dues structure along with an 8-step plan to properly prepare for such a significant endeavor. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 8/27 at 1 p.m. – Membership Growth: Beyond the Numbers

People are more likely to join, renew, and be your organization’s advocate if they feel a personal connection and can see a unique path to their success laid out for them. So how do you accomplish that? Hear proven strategies and tactics for building not only membership numbers, but also member loyalty. Learn the long-term benefits of personalized messaging and interaction, action strategies to engage your members and potential members, and how to measure the impact of your efforts. More info/register.

Host: MCI Group

Presenter: Mike Rosenberg, Director of Member Engagement, MCI Group


Tue 8/27 at 2 p.m. – 8 Super Easy Tech Tools to Grow Your Membership and Motivate Your Volunteers

Technology can be a useful tool to automate tasks, simplify communications and free up more time to focus on attracting new members. Learn how you can use tech tools and automation to make more time in your day and to find and reach out to more people in your audience. More info/register.

Host: Wild Apricot

Presenter: Amy Neumann, founder, Free Tech for Nonprofits, and CEO of the social enterprise consultancy Good Plus Tech


Tue 8/27 at 2 p.m. – Year-Round vs. Event-Only Apps

Associations are often well versed in event-only apps as they’re continually used for meetings, conferences and conventions. But what happens when an event is over? Well, 99% of the time, these single-use apps are deleted. Explore the benefits of taking a year-round approach to mobile and what it means to extend mobile member engagement beyond events. 1 CAE credit. More info/register.

Host: Clowder


Tue 8/27 at 2 p.m. – Raise More Money by Automating the Right Message at the Right Time

Supporter actions and other data can tell you the best time to ask a donor to upgrade to become a monthly giver, join a mid-level program, or just make the next gift. When this is combined with automation, you can raise more money with less effort. Hear case studies that show how data, careful segmentation, and automation combine to deliver the right message, to the right supporter, at the right time. See how this results in greater revenue for the organization. More info/register.

Host: TechSoup

Presenter: Michael Stein, Senior Director of Partnerships, EveryAction


Wed 8/28 at 11:30 a.m. – Common Audit Pitfalls and Implementing the New Standards

Learn the importance of avoiding common audit pitfalls, to insure your annual audit is successful. Hear a review of the new accounting standards, which need to be implemented for annual audits going forward. More info/register.

Host: Abila

Presenter: Financial Technologies & Management


Wed 8/28 at 1 p.m. – Driven to Learn: The Relationship Between Data and Personalized Online Education Experiences

Delve into the hidden benefits of leveraging data to drive customized learning experiences, and increase engagement and revenue. Find out how to build loyalty and engage groups to further your reach into member organizations. 1 CAE credit. More info/register.

Hosts: MemberSuite and CommPartners


Wed 8/28 at 1 p.m. – Board Approval Tips for Small Staff Associations

Help your board better understand that a modern membership management system will empower the organization and the board to make data-driven decisions. Learn how to speak confidently and intelligently about why it’s time to invest in new technology. Get a checklist of the key elements your business case should include. More info/register.

Host: Your Membership


Wed 8/28 at 1 p.m. – Don’t Get Skinned: Critical Clauses and Other Meetings Contract Tips

From attrition penalties that can torpedo the financial health of your organization to risk management, ADA compliance, renovations and no-walk clauses, knowing what contract clauses to insert in your meetings contracts can make or break your career. And knowing what “landmines” to look out for from the supplier side of the equation can be just as critical. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Kelly Bagnall, a meetings and hospitality industry specialist and partner in Holland & Knight law firm


Wed 8/28 at 1 p.m. – Diversity in Events: 3 Leaders Share Their Actionable Tips

Diversity is not a box to tick. It is a requirement of events that want to achieve success. Events are always criticized for following the same format. Is diversity the missing element in ensuring more engaging events? Join a panel of event experts sharing the best practices for including diversity in your event. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters:

  • Michael Newton, Team Lead, European Account Management, Cvent
  • Sarah Soliman Daudin, Owner and Partner, SarahxCourtney
  • Courtney Stanley, Owner and Partner, SarahxCourtney
  • Julius Solaris (moderator), Founder and Editor in Chief, EventMB.com

Wed 8/28 at 2 p.m. – Trends to Table: Curate Events That Allow Attendees to Taste, Toast, Engage and Explore

Learn where to find inspiration and insight regarding upcoming food and beverage event trends, and how to take those trends and incorporate them into events. Find out how to better brand your company with F&B, how to best label your offerings, and how to keep it healthy but still indulgent. More info/register.

Host: Smart Meetings

Presenter: Lisa Russi, Senior Director Catering & Events Sales Operations, Americas, Hilton


Wed 8/28 at 2 p.m. – Causing the Same Effect: Designing Sessions for Onsite and Online

There’s no such thing as designing for just one user experience. Now we have to plan for the visual and audio experience, along with the in-person and on-line engagement. Learn about factors to consider in developing the room set while also incorporating specific content into the experience. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Joshua Butler, Product Manager, OnlineEvent, Freeman
  • Bill Mott, Director, Digital Services, Freeman

Wed 8/28 at 2 p.m. – How to Identify a Year of Content Creation Ideas in One Event Agenda

Learn how a single event agenda can inspire an entire year of content creation. Find out about easy-to-create content formats for your consideration, inspiration sources in common trade show agenda components, and a framework to support your annual planning. 0.5 CMP credit. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)


Thu 9/5 at 1 p.m. – How to Spark High-Impact Learning: A Modern Skills Development Model
According to LinkedIn research, 94% of employees would stay longer at a company that invests in their professional development. What kind of learning experiences actually drive employee loyalty and business performance? Hear practical advice and proven examples of what works and why, including

1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, CrossKnowledge

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

Ocean Isle Beach - Free professional development resources and events for CAEs, association staff and others in the association community

Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). I figured I’d be so excited about a week at the beach that I wouldn’t even miss Annual. But, I’ve got to admit, reading all the tweets and putting together this post, I’m feeling a bit wistful. I’m realizing how much I’ll miss seeing my friends. But then I remember: I’m spending a week at the beach! But, my friends… But, the beach…

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list:

If it’s your first time going to Annual, plan to mingle and network with other newbies, get questions answered, or just take a break at The Hive, hosted by ASAE Corporate Partner, DelCor.

Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. It’s a compilation of their most recent association-related webinars, podcasts, awards, blog posts and more.

WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics.

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation, I’d have to agree.

The next step after segmentation is personalization. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too.

Good eats:

  • If you want to make Eastern North Carolina pulled pork but don’t have a wood-fired barbecue pit and eight hours to kill, then pull out the Instant Pot and try this recipe. The instructions aren’t that great so I followed the instructions (but not the ingredients) in this recipe because it tells you how to avoid the dreaded BURN warning. Of course, you don’t get the smoky flavor or crackly pieces of skin like real eastern NC barbecue. Next time, I’ll sub chipotle powder for the cayenne to get a little smoke. Another thing, I used boneless country-style pork ribs (which aren’t really ribs but are from the shoulder area) instead of pork shoulder because I had a pack of them in the freezer.

Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Sat 8/10 from 2 to 10 p.m.* – Columbus Fiery Foods Festival (Columbus OH – #ASAE19)

The inaugural Columbus Fiery Foods Festival makes its debut this weekend at the Columbus Commons. If you’re attending #asae19, you can attend the festival free of charge just by showing your event badge on entry. More info.

*All times are Eastern Daylight Time unless otherwise noted.


Sun 8/11 from 5 to 6 p.m. – Small Staff Reception (Columbus OH – #ASAE19)

More community receptions listed in the schedule.

Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center

Host: MemberClicks


Sun 8/11 from 6 to 9 p.m. – Small Staff Shindig (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Host: MemberClicks


Sun 8/11 from 6 to 11 p.m. – Drinks, Fun & Light Fare (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Hosts: CommPartners, Higher Logic, AMS Jobs, eConverse Media


Mon 8/12 and Tue 8/13 at various times – ASAE NextGen Talks (Columbus OH – #ASAE19)

A series of micro-networking events at ASAE Annual hosted by the ASAE Young Professionals Committee. These events connect young association professionals with an association executive for an intimate networking opportunity. Spots are “selling” out so register soon. Location: Columbus OH. More info/register.


Mon 8/12 morning – Coffee Talk at ASAE19 (Columbus OH – #ASAE19)

Results Direct is getting a group of association execs together to talk about leveraging digital channels to engage and retain members. Location: Columbus OH. More info/RSVP.

Host: Results Direct


Mon 8/12 around 1 p.m. – Learning from #ASAE19 (Chatting with Agnes & Cecilia)

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Guest: Bruce Rosenthal, founder, Partnership Professionals Network

Hosts:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 8/12 from 5 p.m. to midnight – The Idea Party (Columbus OH – #ASAE19)

Get up close with a few of the hottest new ideas in the association space plus have a little fun while you’re at it. If you’re an association person, you’re welcome in this crowd. Location: Columbus OH. More info/RSVP.

Hosts: 100 Reviews, Agilutions, CommPartners, Examity, Gravitate Solutions, Human Workplaces, Matchbox Virtual Media, National Credentialing Institute, PropFuel, rasa.io, Wicket


Tue 8/13 at 2 p.m. – Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent

Hear about key workplace preferences of millennials and how you can align needs cross-generationally, and best practices at high-ranking companies that have unlocked the power to attract, engage and retain top millennial talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lindsey Pollak, multigenerational work expert, NYT bestselling author


Wed 8/14 at 2 p.m. – What You Need to Know about CEIR’s “How to Grow Attendance” Study

This webinar will walk you through this study, highlighting the findings you may be most interested in and offering suggestions as to how both exhibitors and event organizers can apply this data to their own event efforts moving forward. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH).


Wed 8/14 at 2 p.m. – The Power of Influence: Let Your Data Drive Your Future Events

Learn about different ways to measure events against the competition and best practices on how to implement feedback in future planning. Find out how to effectively express the value of your event to your organization and attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mahonganey Jones


Wed 8/14 at 2 p.m. – Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content

What if you could truly understand how each person in your audience is engaging with your meeting content so you can make your in-person and virtual meetings more personalized and effective? That’s the power of measuring content engagement. Learn how to capture meaningful data on your audience’s engagement with slides, what you should measure from your slide engagement data, what analytic insights can be gained from slide engagement metrics, and which actions you can take to improve your meetings. More info/register.

Host: Educational Measures


Thu 8/15 at 11:30 a.m. – MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag)

The 11th edition of the Membership Marketing Benchmarking Report gives an insider’s look at what 824 trade, individual, and combination associations had to say about membership marketing in 2019. Hear about findings on recruitment, engagement, retention, and reinstatement, what’s working, what’s not, and challenges in today’s membership organizations. Location: Alexandria VA. 1 CAE credit. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: Scott Seril, Managing Director, Account Services, Marketing General, Inc.


Thu 8/15 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

This discussion will address challenges related to customizing benefits for corporate sponsors/partners. Should all companies in the same fee range receive the same benefits? What is the best way to customize benefits? How should the association provide equity among sponsors/partners? What if a company asks for benefits the association can’t offer? Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, founder, Partnership Professionals Network


Thu 8/15 at 12:30 p.m. – The 4 Types of Member Value

Your membership value proposition is built around four types of value which create different membership experiences. Learn about these value types and how they impact your membership recruitment and retention. 0.5 CAE credit. More info/register.

Host: The Next Steps, LLC


Tue 8/20 at 2 p.m. – Exploring Event Technology Stacks (Association Chat)

Events and meetings are central to associations, but often the technology supporting them is anything but centralized. Today, a successful event often requires a cornucopia of systems, from exhibit management systems to registration systems—the Event Technology Stack. The quality of your Event Technology Stack can dramatically affect your bottom line and attendee experience. Join us for an interactive, frank discussion with leading experts in association events to learn about how to build and perfect your Event Technology Stack. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guests: Association Women Technology Champions (AWTC)


Wed 8/21 at 1 p.m. – Driven to Learn: The Relationship Between Data and Personalized Online Education Experiences

Delve into the hidden benefits of leveraging data to drive customized learning experiences, and increase engagement and revenue. Find out how to build loyalty and engage groups to further your reach into your member organizations. 1 CAE credit. More info/register.

Hosts: MemberSuite and CommPartners


Thu 8/22 at 2 p.m. – Game-Changing Trends from the 2019 ASAE Annual Meeting

To highlight the latest trends in member engagement, web and mobile strategy, marketing automation, learning management and anything else that was discussed during the ASAE Annual Meeting & Expo, we invited some of our partners to weigh in. Join us to hear a discussion on the latest innovations in the association and nonprofit space. 1 CAE credit. More info/register.

Host: Protech

Presenters:

  • Joel Hinton, Senior Territory Channel Manager, ClickDimensions
  • Lori Ely, Chief Revenue Officer, Results Direct
  • Erin Pavane, Business Development Manager, WBT Systems
  • Liz Palm (moderator), Marketing Director, Protech

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image of Ocean Isle Beach (NC) by Clint Patterson via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The 11th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. I’ve already used data from the report in a few different blog posts so you’re bound to find something in there that will make you go, “Hmm, that’s interesting (useful, surprising, depressing, encouraging).”

How do you decide which delivery method is best for a new educational program? Instructor-led online course or self-paced online course? Webinar? In-person workshop? WBT Systems describes different factors to consider when making your decision.

What the heck is chapter banking? And how can it benefit your association? After reading this post from Billhighway, chapter banking sounds like a godsend, especially if you have subsidiary chapters, and doubly especially if they’re volunteer-run. I can only imagine the headaches it would eliminate.

Some quick hits before we get to next week’s free webinars:

  • The 101 people, ideas and things changing how we work today. (BBC Worklife)
  • Five key dynamics that set successful teams apart from other teams at Google—not what you might expect. (Julia Rozovsky, re:Work)
  • Some older Americans spend more than 10 waking hours alone—here’s why that could be harmful. (Meera Jagannathan, MarketWatch)

Good eats:

  • One of my go-to quick recipes is pan-seared fish in white wine, tomato and basil sauce. I’ve made it with triggerfish, cod and snapper—it’s always tasty. Depending on what’s on hand, I sometimes sub pesto for fresh basil, garlic chives for garlic, or dry vermouth for white wine.
  • I made these cornmeal-crusted okra bites, but I soaked the okra first in a buttermilk/hot sauce mixture before dredging them in the spiced cornmeal. They were fine, not super-duper, just fine. Since Jim isn’t a fan of okra, we had lots of leftovers, so…
  • …time to repurpose. I chopped up the okra bites, tossed them with some Parmesan cheese and just a bit of panko breadcrumbs, and turned them into a topping for Italian sausage macaroni and cheese. I used an Emeril Lagasse recipe as a guide, but I subbed red bell for the green bell pepper, added Monterey Jack to the cheese mix, and added heavy cream to the milk. Wow, so good.

Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 8/5 around 1 p.m.* – Corporate Partnerships: Strengthen Relationships to Strengthen Financial Stability (Chatting with Agnes & Cecilia)

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Guest: Bruce Rosenthal, founder, Partnership Professionals Network

Hosts:

  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/6 at 2 p.m. – International Meeting Travel Tips: Local Experts Can Make Crossing Borders Easier

The webinar covers negotiations, safety and security—what to think about to ensure the best attendee experience internationally; undertourism—considering offbeat destinations that offer something different; and discovering new cultures through immersive, real life, authentic experiences. More info/register.

Host: Smart Meetings

Presenter: Catherine Chaulet, president of Global DMC Partners


Tue 8/6 at 2 p.m. – Security and Privacy: What Nonprofits Need to Know

With privacy scandals and data breaches grabbing headlines daily, even the smallest organizations must take responsibility for lawful custodianship and protection of personal information. Learn how privacy and security concerns intersect and differ; risks to assess when evaluating your privacy program; the definition of “personal information”; key privacy laws that may impact your organization; and the top three privacy and security threats and how to mitigate them. More info/register.

Host: TechSoup

Presenter: Michael Standard, Senior Corporate Counsel, Symantec


Tue 8/6 at 2 p.m. – Target Marketing: Increase Your Attendance

How do you make your event a priority, when your target attendees have an array of events to choose from each year? Learn about attention span optimization in relation to sales and marketing and how human behavior has evolved in response to global trends. Find out how to engineer your own plan to create on-demand buying experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Todd Hartley


Wed 8/7 at 11 a.m. – How to Make Your Strategy Select Your Technology

Make your organization’s strategy and vision drive your technology investments. Discover how to turn a business goal into a technology investment. Learn how to define and prioritize your needs and wants. Walk away with a framework for leveraging your vendors when selecting your next AMS, LMS, or other software. More info/register.

Host: Confluence Global

Presenter: Nathan Chamberlain, Business Development @Confluence Global


Wed 8/7 at 1 p.m. – The Invisible Workload of Event Planners

Ask any planner about the invisible workload of their job and they’ll know exactly what you’re talking about. The stress you manage, the chaos you endure, the mental weight of it all. This webinar is a celebration of the invisible workload of planners—direct from the frontlines. Learn how to identify and manage your invisible workload, automate mundane and manual tasks using event tech, and ease stress to focus on creating once-in-a-lifetime experiences. More info/register.

Host: Meetings Today

Presenters: Jennifer Maltba, Marketing Manager; Paulina Curto, Manager, Meetings & Events Team; and Myllisa Patterson, Senior Director of Event Cloud Marketing Campaigns, Cvent


Wed 8/7 at 6 p.m. – Getting the Most out of the ASAE Annual Meeting (Drinks & Discover Virtual Happy Hour)

Learn how to get the most out of #ASAE19 including how to network, what sessions not to miss, what it’s like to be a speaker, and much more. More info.

Organizer: ASAE Young Professionals


Thu 8/8 at 11:30 a.m. Gaining Board Approval for Budget for New Technology

Building the business case for a technology change starts early—well before you put a software contract in front of your board. You must review the goals and challenges of your organization as well as the potential benefits a new association solution can have for your organization.  Learn how to speak confidently and intelligently about why it’s time to invest in new technology. Get a checklist of the key elements your business case should include, suggestions for the types of detailed information to present to your board, and key points to make to your board as you present your case. More info/register.

Host: Community Brands


Thu 8/8 at 12:30 p.m. – How Myers-Briggs Can Help Improve Team Collaboration

Self-awareness is a critical part of leadership development and healthy team collaboration. Awareness of and action around others’ personalities (particularly those who are not like us) can short-circuit negativity and accelerate collaboration and productivity in a team environment. Get a high-level overview of the Myers-Briggs program and learn how you can use it to increase collaboration, communication, and teamwork in your business environment. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Kevin Martlage, .orgSource Senior Consultant and certified Myers Briggs Practitioner


Thu 8/8 at 1 p.m. – How You Can Leverage AI Today

Learn about various examples of AI tools and how you can easily incorporate them into your marketing and communications strategies. Learn about how you can drive change in your organization with AI. More info/register.

Host: American Marketing Association

Presenters: Erica Salm Rench and Jared Loftus, rasa.io


Thu 8/8 at 1 p.m. – Leverage Data to Drive Member Engagement

Learn how to capture regular feedback from your members and how data analytics will provide actionable business intelligence. More info/register.

Host: Association Analytics

Presenters:

  • Dave Will, Co-founder & CEO, Propfuel
  • Julie Sciullo, CEO, Association Analytics

Sun 8/11 from 5 to 6 p.m. – Small Staff Reception (Columbus OH – #ASAE19)

Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center

Host: MemberClicks


Mon 8/12 from 5 p.m. to midnight – The Idea Party (Columbus OH – #ASAE19)

Get up close with a few of the hottest new ideas in the association space plus have a little fun while you’re at it. If you’re an association person, you’re welcome in this crowd. Location: Columbus OH. More info/RSVP.

Hosts: 100 Reviews, Agilutions, CommPartners, Examity, Gravitate Solutions, Human Workplaces, Matchbox Virtual Media, National Credentialing Institute, PropFuel, rasa.io, Wicket


Sun 8/11 from 6 to 9 p.m. – Small Staff Shindig (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Host: MemberClicks


Sun 8/11 from 6 to 11 p.m. – Drinks, Fun & Light Fare (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Hosts: CommPartners, Higher Logic, AMS Jobs, eConverse Media


Thu 8/15 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

This discussion will address challenges related to customizing benefits for corporate sponsors/partners. Should all companies in the same fee range receive the same benefits? What is the best way to customize benefits? How should the association provide equity among sponsors/partners? What if a company asks for benefits the association can’t offer? Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, founder, Partnership Professionals Network


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Dan Gold via Unsplash