Association Brain Food: 4.29.22

The weekly list of free educational events and resources for the association community…dew-covered blades of grass – inspiration for my weekly list of free educational events and resources for the association community

ASAE scholarships. If you don’t have the budget to attend ASAE Annual, apply for the new ASAE-USAE Travel Scholarship made possible by Ross E. Heller, founder and publisher of USAE and CustomNEWs. Complimentary registration and a stipend of $5,000 will be provided to the awardee’s organization to cover the cost of travel, lodging and incidentals. Applicants must be ASAE members.

Non-dues revenue incubator. Non Dues-a-Palooza is offering a free incubator program this spring and summer. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. By the way, Non Dues-a-Palooza is free for association execs this year.

Attention spans. Enough with the goldfish story already! WBT Systems sets us all straight on that particular myth. They also describe the factors affecting attention spans and how your association can overcome each of those challenges so your learners and attendees get more out of your programs.

Value proposition. Mark Athitakis at Associations Now explains why it’s time for a fresh look at your association’s value proposition. Find something that puts your association front-and-center in your members’ professional lives. Glenn Tecker of Tecker International suggests in his comment that you identify “the things of essential value that members can do better together than any one of them can do alone.” That’s the whole point of associations, right?

Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost.

Obsolete chapter systems. Cecilia Sepp, CAE, of Rogue Tulips asks if your chapter system is from another century. It might be if it requires “boards of directors, committees, bank accounts, and multiple reporting requirements to maintain ‘good standing’ with the national organization.” This “mini-me chapter model” is causing volunteers to opt out, leadership pipelines to empty and chapters to close.

App design. With content and design decisions, remember, says J. Mark Wallach at Results Direct, you are not the customer. He points out several areas on apps and websites where staff preferences and biases override what’s best for the user experience.

AMS warning signs. Selecting and implementing a new AMS is a royal PITA, but sometimes you have to put on your big-girl (-boy) pants and do it. Impexium describes the seven signs you need a new AMS. If any of them ring a bell, well, you know what you have to do.

DEI and Zoom. Maddie Grant at Propel says Zoom has become a tool for diversity, equity and inclusion. I bet at least one of these scenarios will be a revelation for you because we all come to work with different backgrounds, experiences, personalities, and perspectives.

Hybrid employee onboarding. On his eighth day as a new McKinley Advisors employee, COVID hit and Tim Hopkins, CAE, started working from home along with all the co-workers he hadn’t met yet. He and his colleague, Karli Susi, share advice based on that pandemic experience in this ASAE article about adapting your employee onboarding process for the remote or hybrid workplace.

Standard operating procedures. Okay, not the sexiest of topics, but, man oh man, if you need help writing SOPs, Rene Shonerd at Cimatri provides a comprehensive A to Z resource.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Instead of hoarding a dozen oysters to myself last week, like I usually do, I made Emeril’s Louisiana oyster and sausage bake. Since I only had the dozen, I supplemented them with chunks of red drum fillets. I used linguiça instead of andouille, and added red bell pepper, spinach and pasta. I mixed everything together instead of laying the oysters on the bottom of the dish.

Asparagus season continues with this Indian-style chicken and asparagus skillet–so good. Make sure you make plenty of sauce so you can enjoy it with basmati rice.

Our local strawberries are coming in strong, so I made a strawberry Danish braid based on this cheese Danish recipe from Leite’s Culinaria. A package of frozen puff pastry makes it possible to enjoy homemade Danish on a Sunday morning.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/29 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/29 at 4 p.m. – Facilitated Open Networking Event

More info/register.

Host: Fridays@4


Tue 5/3 at 12 p.m. – Marketing Analytics

Learn about the data analytics available to marketers and what we can extrapolate from them. When we think of where to make improvements to our funnel, we must look beyond dollars to engagement and conversations. Consider where and who your audience is and what their experience is like. What can the amount of time spend on a page tell us when we lack form submissions? Do high email open rates automatically mean it’s performing well? How should you be running A/B tests? 1 CAE credit. More info/register.

Host: Data Analytics Network

Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society


Tue 5/3 at 12 p.m. – Conference Survival 2022: 6 Proven Strategies for Putting Powerful Draws on Stage

Recent research suggests only the conferences perceived as the highest quality and more worthwhile will continue to thrive as physical or hybrid events. What can you do to give every community member good reasons to attend your events? Learn six proven strategies for identifying and recruiting the most qualified and marketable speakers, seven kinds of content most attendees will travel to get, and four event design ideas to maximize understanding and impact. 1 CMP credit. More info/register.

Host: MPI

Presenter: Chris Harget, Head of Marketing, Wordly


Tue 5/3 at 3 p.m. – How to Evaluate and Maximize Your Event Technology

As the industry returns to in person and hybrid events it is essential that we take a look at our event technology tools. Things like ease of use for the learner, but no reporting for the provider, defeat the entire educational design. Lack of data analytics will leave your sponsors and exhibitors feeling a low ROI on their investment. Learn about technology tools that will maximize attendee experience, different technology options to best fit your different stakeholder needs, and unique features of your event technology that might be underutilized. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Ranels, MA, MS, CHCP, Founder and President, CE Innovators


Wed 5/4 at 11 a.m. – How to Increase Engagement Through Personalization

Each individual in your community, member or not, has their own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. Instead of building campaigns around segments and broadcasting information, learn how “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. Hear use case campaign examples for member recruitment/renewals, event engagement, and member profile building. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jemilah Senter, VP, Marketing and Communications, MCI
  • Dave Will, Co-Founder and CEO, PropFuel

Wed 5/4 at 11:30 a.m. – Association Tips and Tricks to Leveraging Data to Increase Conversion, Engagement and Growth

Do you ever wonder what’s the magic sauce to growing your membership, engaging members or increasing conversions within your ecommerce flow? Hear what your association peers are doing with their data, their lessons learned and how you can utilize data to inform decisions and help your organization hit its goals. More info/register.

Host: ASAE Marketing Professionals Community


Wed 5/4 at 12 p.m. – Where’s the Interactivity, Bob?!

Some people assume there is a networking button to push during an online or in-person event, but there isn’t. Designing for people takes thoughtful consideration. Learn practical tips to increase engagement in your events and online communities. Find out why we need community, how to create a culture of sharing, how to design spaces for real people online and in-person, and how to help members build meaningful relationships. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: QiqoChat co-founders, Sandra Nam and Lucas Cioffi


Wed 5/4 at 1:30 p.m. – Convince Your Boss, Convince Your Board: How To Get Your Membership Site Project Green-Lit By Your Higher-Ups

Learn the formula to find the budget you didn’t know you had, the data and approach you need to make your case, how to inspire your team to take a member-centric approach that will prioritize the membership site, and how to uncover where you can increase member engagement and member retention. More info/register.

Host: Grype

Presenter: Ronja F., Member Engagement Specialist


Thu 5/5 at 12 p.m. – IT Strategic Plan Roundtable

This ASAE member group will talk over approaches and tools for creating an IT strategic plan—coming out of this Collaborate thread. More info/register.

Host: ASAE Technology Professionals Community


Thu 5/5 at 2 p.m. – Fueling Engagement with Mobile App Platforms

Learn how to fuel engagement using mobile apps.  Hear about the state of the industry, using mobile apps to fuel engagement, generating mobile worthy content, keeping the conversations going, and integrating with the rest of your ecosystem. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile
  • Alexa Kade, CEO, Clowder
  • Sameer Mulla, CEO, mosaic apps™
  • James Marquis, CIO, 501Works

Fri 5/6 at 9:30 a.m. – NYSAE Engagement Lounge: Keep Your Members for Life

Engage your new members early and keep them for life. Hear tips on communicating the value of your association to new members leading to improved retention and their lifelong relationship with your organization. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Anne Ferrante, Sr. Vice President at American Pet Products Association


Fri 5/6 at 1 p.m. – Data & Analytics: What, Why & How to Measure Event Performance

Data (and corresponding actionable insights) make it possible for you, as the event professional, to gain buy-in from your stakeholders to continue the program, increase the event budget, hire more resources, and effectively secure your seat at the table as a strategic advisor. Learn what metrics matter today, how to make a plan to capture data, and most importantly, how to turn that data into actionable insights that resonate with stakeholders and clients. More info/register.

Host: Event Leadership Institute

Presenters:

  • Joseph Colangelo, Co-Founder & CEO | Bear Analytics
  • Nick Fugaro, Founder & CEO | Vivastream
  • Howard Givner (moderator), CEO and Founder | Event Leadership Institute

Fri 5/6 at 4 p.m. – Launching an Ambassador Program OR Creating an Ambassador Program: It’s Not a Foreign Concept

An Ambassador program for your association builds strong branding through consistent messaging delivered by enthusiastic spokespersons. Learn how to create messages that reflect your mission and values, get leadership buy-in to launch your Ambassador program, identify and train your Ambassadors, understand how this program can help your association during a crisis, and create an Ambassador toolkit. More info/register.

Host: Fridays@4

Presenter: Sheri Singer, president of Singer Communications


Thu 5/12 at 1 p.m. – Results Recharge: Driving Conversions with Beth Arritt

You work hard to drive visitors to your website—potential members, attendees, sponsors, and more. But how do you get them to convert once they’re there? Beth will share real-life successes and lessons learned for turning data into dollars, such as promoting content to attract prospects without big spends, bringing visitors to your website to foster conversion, using data to map conversion pathways, and automating and providing highly personalized experiences to increase conversion rates quickly. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Beth Arritt, Association Evangelist for Higher Logic and former VP of Marketing at the American Association of Airport Executives


Fri 5/13 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Tadu Yimam, Vice President, Digital Engagement, NACUBO


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Nikolay Zakharov via Unsplash

Association Brain Food: 4.22.22

The weekly list of free educational events and resources for the association community…

lone saguaro cactus in a desert landscape – inspiration for my weekly list of free educational events and resources for the association communityNew education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? WBT Systems suggests offering introductory industry education to industry partners and to support, operations and shared services staff at member companies.

Hybrid/remote workforce decisions. Achurch Consulting explains how to handle the decisions involved in going or staying remote or hybrid. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while.

AMS basics. If you’re new to association technology and haven’t quite wrapped your head around the association management system (AMS) concept, Personify shares a primer on what has to be every accidental techie’s favorite piece of software. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one.

In-house lobbying. If you’ve worked in trade associations, you’ve likely seen members taking opposing stances on an industry issue. Trade association membership is essential, but sometimes companies have to go their own way on an issue, and when they do, they need legislative relationships in place. Quorum explains why companies might want to have their own in-house governance relations team, strategy and software.

New member engagement. Amanda Kaiser says size does matter. She reminds us that there are all kinds of new member engagement plans for all sizes of chapters and associations. Speaking of which, if you haven’t yet already, please participate in her second edition of the popular New Member Engagement Study. This research measures the effectiveness of various elements of new member onboarding, orientation and welcoming programs, and the survey report is more helpful than most.

Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. In the old days, many associations relied on insurance programs as their membership “golden handcuff,” and suffered greatly when those plans disappeared. But there are still insurance options out there. Franklin Madison describes one that might interest your members.

Email open rates. Because of privacy changes to Apple’s operating system, “your open rates will show 100 percent, even if those readers don’t actually open those emails,” says Ashley Wucher at PropFuel. She explains why Apple made this change, how it works, and what it means for associations.

Good eats

Skip down to the list of free webinars if you prefer takeout.

It’s been too long since I made pork Milanese—an excellent dinner and a satisfying lunchtime sandwich. Since it’s asparagus season, I made this pasta with asparagus and tomatoes recipe from Giada as a side. I added lemon juice (since many commenters said the dish was bland—mine wasn’t) and garlic chives, and sprinkled our plates with leftover bread crumbs I tossed with melted butter and garlic salt.

The bread crumbs were left over from muhammara (spiced roasted red bell pepper paste) I made as a topping for baked bluefish fillets. I went heavy on the spices. On the side, Brussels sprouts greens, yes, greens from our plants. The leaves remind me of collards. I sliced and sautéed them with ham, dried apricot, red onion, red bell, jalapeño, garlic and chicken broth.

A quick dinner: blackened black sea bass. My recipe includes smoked paprika, onion powder, garlic powder, dried thyme, dried basil, dried oregano, cayenne pepper and black pepper. I served them with a side of cheesy grits made with chicken broth, cream, cheddar, butter and salt, along with pesto veggies—carrot, broccoli stem, red bell, and red onion.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/22 at 11 a.m.* – Community (The Association Show)

Whether you realize it or not, community-building is core to what associations do and you can strengthen your mission through online communities. Learn how to foster community within your association. More info/register.

Host: EventMobi

Presenter: Marjorie Anderson, Founder of Community by Association

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/22 at 12 p.m. – CMP Academy: Coffee & Conversation | Meet the Instructor & Chart Your CMP Path

Studying for your CMP? Grab a coffee and chat about how to chart your CMP study path. Learn more about our new CMP Academy course, which will be offered in-person at WEC and live-online. Learn about the tools and knowledge you need to help you navigate the CMP exam with ease and answer each question with confidence. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Nick Estrada, CMP, CAE
  • Nancy Snowden, M.A., Manager of Educational Experiences, MPI

Fri 4/22 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/22 at 4 p.m. – Courageous Purpose: 3 Actions to Reclaim Yours

Are you doing what you love or what you have to do to survive? Do you feel compelled to do something different in your life or career, but aren’t sure you have the courage to try? Are you ready to live every day with greater passion and energy? If you’ve asked yourself any of these questions, don’t miss this workshop where you will hear about the biggest barriers to living your dreams, the secrets to reclaim your courage and purpose, and how to avoid a life of survival and regret. More info/register.

Host: Fridays@4

Presenter: Vivian Blade


Mon 4/25 at 1 p.m. – International Aspects of Associations (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Jakub Konysz, Founder, Global Navigators

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/26 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 4/26 at 12 p.m. – Measuring the Impact of Your Content Investments

Hear a new idea on finding if you’re successful or if you just needed to readjust your game. Learn how your content is discovered and consumed, and dive into the field of member engagement and ROI. More info/register.

Host: Association.TV

Presenters: Greg Pollack from Association Analytics and Dan Stevens from WorkerBee.TV


Tue 4/26 at 12 p.m. – Event Ecosystem: Your Secret to Mastering the New Event Landscape – Whitepaper Debrief

Throughout an onslaught on new event formats, new technologies, process changes, building last-minute contingencies into event design, and now navigating a return to in-person events, planners have repeatedly risen to new challenges. But as teams are stretched to their limits, as job roles expand and become more complex, the need is emerging for planners to have a new network of resources, expertise, and support. This event ecosystem can help fill skills and capabilities gaps and offers planning teams new avenues for successfully managing and executing their events. More info/register.

Host: MPI

Presenters: Mike Dietrich and Julie Haddix from Cvent


Tue 4/26 at 12 p.m. – 2022 Tech Trends Report Briefing: Web 3.0, Decentralization, Blockchain, Crypto & NFTs

Hear key findings from the Web 3.0, Decentralization, Blockchain, Crypto & NFTs section of FTI’s 2022 Tech Trends Report. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute (FTI)


Tue 4/26 at 12:30 p.m. – Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy

Learn about the skills and abilities needed to become a CMO, what attributes CMOs need to be recruited—from a CEO perspective, the value of having marketing at the C-suite table, the barriers that prevent marketing from being a strategic contributor, and the obstacles and best practices for increasing the influence and impact of marketing on strategic decisions. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenters:

  • Eric O’Connor (moderator), Chief Growth Officer, American Association of Nurse Anesthesiology
  • Paul Pomerantz, FACHE, Chief Executive Officer, American Society of Anesthesiologists
  • Maureen Geoghegan, Chief Membership and Communications Officer, American Society of Anesthesiologists
  • Veronica Purvis, MSM, CAE, Associate Executive Director, Skin of Color Society

Tue 4/26 at 1:30 p.m. – How to Create a Well-Functioning Organization That Allows You to Focus on Higher Impact Activities

Learn how to expand your personal comfort zone and turn challenges into opportunities, help your team function like a well-oiled machine that can solve its own problems so you can stop fighting other people’s fires, and build a culture of innovation, experimentation, agility and accountability that grows itself. More info/register.

Host: Propel

Presenter: Jamie Notter, co-founder, Propel


Tue 4/26 at 2 p.m. – Association Chat Open Chat on Zoom

Open to anyone who wants to catch up on association industry news. Our starter topic for this open chat is “Trust and Your Organization.” Jump in and let’s talk! More info.

Host: KiKi L’Italien, senior consultant, Tecker International


Tue 4/26 at 2 p.m. – How to Nurture the Next Generation of Meeting Professionals

Hear about the diverse opportunities, exciting career paths and meaningful work that await those who find their way to the ballroom. Learn a new definition for leadership, management tips for attracting and retaining young talent, and why the industry will ultimately come out stronger. More info/register.

Host: Smart Meetings

Presenter: David Peckinpaugh, President & CEO, New Maritz


Tue 4/26 at 2 p.m. – 5 Webinar Rules to Break

Webinars have been run the same way, for the same purposes, for ages. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be. Learn about new formats, no formats, any formats; rescheduling the schedule; building your binge-ability; and leads are boring, aim higher. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, vice president, content marketing, ON24


Tue 4/26 at 3 p.m. – How to Keep Your Association Relevant: Re-Envision a Membership Model That Leads to Member Retention

Hear about ways the association business model is broken and out of date, rethinking your approach to membership marketing, digital transformation—an intersection between marketing and technology, and using digital trust strategies for improving member engagement and retention. More info/register.

Host: Grype

Presenter: Randall Craig, Author and CEO of Pinetree Advisors


Wed 4/27 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Wed 4/27 at 9 a.m. – Strategic Lessons from Associations Operating in Europe

For years, Europe has been an important destination for many US associations interested in expanding their global reach with membership and events. Some associations have been successful, while others found Europe very challenging. Hear from senior US and European association executives, all based in Europe, about successes and lessons learned from associations working in Europe, and what US association executives need to keep in mind for long-term success. More info/register.

Host: ASAE International Associations Professionals Community

Presenters:

  • Joyce Dogniez, Vice President of Community Engagement at the Internet Society, Member of the ASAE International Associations Advisory Council
  • Mike Morrissey, Chief Executive Officer, European Cancer Organisation, President, European Society of Association Executives
  • Robin Grossfeld, Senior Vice President of Global Initiatives, Association of Corporate Counsel

Wed 4/27 at 12 p.m. – Burnout or Burn Bright?

Burnout is a key factor affecting professional and personal productivity. Hear about risk factors leading to burn out, how to recognize the early warning signs, and how to develop tangible skills for improving resilience on both an individual and institutional level. Learn about resources that will help association executives learn how to recognize, manage, and mitigate burnout. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Anees Chagpar, MD, MBA, MPH, FACS, FRCS(C), Professor in the Department of Surgery at Yale School of Medicine


Wed 4/27 at 1 p.m. – Site Selection & Inspection: Rethinking the Basics

To select sites, negotiate well-considered, foundational contracts and plan programs and for contingencies is dramatically different. Yet, the basics remain. Review basics like demographics and budgets, along with new thinking about safety, security, laws and policies, staffing, service and charges. Consider what should be provided and asked in RFPs and responded to by venues (hotels, convention centers, conference centers) to provide the critical information that impacts meeting and event outcomes. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: meetings industry veteran Joan Eisenstodt


Wed 4/27 at 2 p.m. – How Alaska’s Largest Telecommunications Company Transitioned to a Hybrid Workforce

In March 2020, GCI sent most of their workforce home to work as they “waited out” the pandemic. After a few short months, they realized that many of their teams were just as or even more productive working from home. Seeing how successful their teams were working virtually, GCI leadership began considering additional benefits of switching to a remote-first hybrid work model such as recruiting top talent outside of Alaska. Learn how GCI approached such a massive undertaking and hear the lessons they learned throughout this transition and where GCI is headed as they look toward the future of work. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Brad Spees, Vice President & Operating Group Manager, GCI Business
  • John Clese, Remote Workforce Strategist, Achurch Consulting

Wed 4/27 at 2 p.m. – Association Board Effectiveness in 2022

Hear the key challenges, trends, and best practices in board engagement and effectiveness from OnBoard’s annual Board Effectiveness Survey. Gain an understanding of the research and dive into association-specific results. Learn from a peer how the research translates into real world board activities. Ask and receive answers to your questions about board engagement and effectiveness challenges, trends, and best practices. More info/register.

Host: ASAE

Presenters:

  • Rashmi Bijai, Vice President of Marketing at OnBoard
  • Ahava Goldman, Associate Director at the American Institute of Certified Public Accountants

Wed 4/27 at 2 p.m. – Government Affairs During a Global Crisis: How to Prepare for the Unknown

Even in turmoil, there are concrete steps that can be taken to mitigate risk and hone your responses, regardless of the changing landscape a pandemic or conflict brings to your organization. Learn how to drive team alignment and mobilize stakeholders during a crisis, identify risks and opportunities amid a global crisis, and build your government affairs strategy to be proactive rather than reactive before a global crisis. More info/register.

Host: FiscalNote

Presenters:

  • Jennifer Storipan, Vice President, Lot Sixteen
  • Adam Miller, Head, Policy & Government Affairs, International Markets, Astellas
  • Ann Davison, Director, Strategic Communications, Guidehouse
  • Brittany Bolen, Senior Policy Advisor, Sidley
  • Martina Bozadzhieva (Moderator), Chief Research Officer, FrontierView

Thu 4/28 from 12 to 5 p.m. – Community Lab

Community has become a buzzword for the corporate and consumer world over the past few years, but for associations and nonprofits, it’s always been at the very heart of what we do. Gather with fellow community builders to connect and discover how to capture the magic and chemistry of your existing communities and transfer them to a welcoming, protected online space where your members can continue growing together. CAE credits. More info/register.

Host: Personify


Thu 4/28 at 12 p.m. – 2022 Guide to Retirement: Exploring Key Issues Impacting Retirement Investors

Retirement needs and planning are changing, but are your benefit plans, investments and employee engagement keeping pace? Americans are living longer and retiring later. This webinar will focus on the complex needs your employees are facing and how you can educate and help them achieve their goals. Learn about your most important plan responsibilities and how best to tackle them, practical ways of what we’ve seen work to meet your obligations, and your retirement headwinds and how to navigate them successfully. More info/register.

Host: ASAE

Presenter: Shelly Howard-Horwitz


Thu 4/28 at 12 p.m. – The Dues and Don’ts of Association Pricing Strategies

Is your association’s pricing set too high or too low? Or has your organization just avoided making any changes because of uncertainty? Setting the right price for your association’s offering can be confusing with all the constant changes in the world, but not adjusting it properly limits your organization’s chance to increase membership or revenue. Learn about the most effective pricing strategies through a focus on events, learning programs, career centers, and membership models. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Michelle Schweitz, Marketing Director, and Tirrah Switzer, Director, Product Marketing, Community Brands


Thu 4/28 at 12 p.m. – Ready or Not: 5 Tips for Launching Your Digital Exam Prep Program Quickly

Regardless of where you fall in your digital learning journey, there are ways to mitigate the resistance you or your organization may feel when it comes to launching your online learning program. Learn why starting simple is the key to efficiency and getting to market quickly, actionable tips for launching your learning program, examples of organizations that launched quickly and what results they saw, and the benefits of having learning technology that is specifically tailored to your learning use case. More info/register.

Host: Training Magazine Network

Presenter: Emily Leary, VP of Professional Services, BenchPrep


Thu 4/28 at 1 p.m. – Non-Dues DIY: Spring Cleaning Your Corporate Sponsorship Proposals

Learn about proposal strategies that resulted in successful increases in non-dues revenue via sponsorship funding as well as resource support for associations and other purpose driven organizations. Hear feedback from corporate sponsorship decision makers as to what they look for in an optimal proposal as well as when a proposal needs a new coat of paint. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Lori Zoss Kraska MBA, CFRE, Growth Owl, LLC


Thu 4/28 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, Grace Social Sector Consulting


Thu 4/28 at 1 p.m. – How Documentaries Are Disrupting the Future of Content Marketing

In this masterclass on the future of content marketing, hear key industry insights learned while designing, creating and executing association-centric docuseries models and why associations are clamoring for their spot on both the big and small screens. Learn how a digital documentary model can be a single tool that meets multiple objectives for your association’s recruitment, retention, revenue and advocacy and talent awareness goals. More info/register.

Host: .orgCommunity

Presenter: Dan Stevens, President, WorkerBee.TV


Thu 4/28 at 3 p.m. – 2022 Tech Trends Report Briefing: Artificial Intelligence

Hear a special briefing on key findings from FTI’s 2022 Tech Trends Report. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute (FTI)


Thu 4/28 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Defining Collaboration

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, expert digital strategist and culture change consultant, Propel


Fri 4/29 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/29 at 4 p.m. – Facilitated Open Networking Event

More info/register.

Host: Fridays@4


Tue 5/3 at 12 p.m. – Marketing Analytics

1 CAE credit. More info/register.

Host: Data Analytics Network


Wed 5/4 at 11 a.m. – How to Increase Engagement Through Personalization

Each individual in your community, member or not, has their own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. Instead of building campaigns around segments and broadcasting information, learn how “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. Hear use case campaign examples for member recruitment/renewals, event engagement, and member profile building. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jemilah Senter, VP, Marketing and Communications, MCI
  • Dave Will, Co-Founder and CEO, PropFuel

Wed 5/4 at 11:30 a.m. – Association Tips and Tricks to Leveraging Data to Increase Conversion, Engagement and Growth

Do you ever wonder what’s the magic sauce to growing your membership, engaging members or increasing conversions within your ecommerce flow? Hear what your association peers are doing with their data, their lessons learned and how you can utilize data to inform decisions and help your organization hit its goals. More info/register.

Host: ASAE Marketing Professionals Community


Wed 5/4 at 12 p.m. – Where’s the Interactivity, Bob?!

Some people assume there is a networking button to push during an online or in-person event, but there isn’t. Designing for people takes thoughtful consideration. Learn practical tips to increase engagement in your events and online communities. Find out why we need community, how to create a culture of sharing, how to design spaces for real people online and in-person, and how to help members build meaningful relationships. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: QiqoChat co-founders, Sandra Nam and Lucas Cioffi


Thu 5/5 at 12 p.m. – IT Strategic Plan Roundtable

This ASAE member group will talk over approaches and tools for creating an IT strategic plan—coming out of this Collaborate thread. More info/register.

Host: ASAE Technology Professionals Community


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Reed Geiger via Unsplash

Association Brain Food: 4.15.22

The weekly list of free educational events and resources for the association community…

trail through the spring woods – inspiration for my weekly list of free educational events and resources for the association communityAdvocacy’s membership value. When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Quorum makes that job easier with their list of ways a government affairs team delivers membership ROI—talking points you should definitely share with your membership department.

Association-relevant fundraising trends. Every year, the Chronicle of Philanthropy publishes a list of nonprofits receiving the most charitable donations. WBT Systems picked out nonprofit successes and challenges that illuminate practices and trends your association should know about.

APIs. I’ve written a few times over the years about APIs, so I’ve had to figure them out. Empowered Margins not only describes what APIs are but also explains their potential. They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”

Integrations and iPaaS. After years of talking about integrations, a group of ASAE members developed the State of iPaaS in Association Industry survey. This is their first step in assessing the current state and emerging trends of integrations between systems as seen by vendors, consultants, and association IT folks. “The more of us share our thoughts and experiences with each other, the better each of us will be equipped to make future-proof decisions about evolving our IT ecosystems, products, or services.” Please share this survey with your IT team and your technology consultants and partners. It will only take 5 to 8 minutes to complete.

#1 membership benefit. MemberSuite reveals the disconnect between what associations dedicate resources (staff time and money) to and what members consider the top benefit of membership: connections, aka networking. What’s up with that? Members want connections, but you never see a staff person taking ownership of this most important benefit.

Association podcasts. I always have a podcast on while driving and often while cleaning and cooking too. Association Briefings makes the case for starting an association podcast, describes the steps in the planning process, for example, identifying your goals and defining your audience, and brings up other issues to consider before you dive in.

Data-driven DEI. Rasheeda Childress at Associations Now writes about the data-informed changes made by the American Geophysical Union to their peer review and awards processes, so their programs would become more inclusive. She also describes how data and technology can make conference and meeting participation more equitable.

Quick hits

How will you use that data? (Wes Trochlil, Effective Database Management)

10 ways to make your members happy to get your emails. (Beth Arritt, Higher Logic)

How to do walking meetings right. (Russell Clayton, Christopher Thomas and Jack Smothers, Harvard Business Review)

Turn chaos into calm. (Holly Duckworth, CAE, GrowthZone)

Good eats

Skip down to the list of free webinars if you prefer takeout.

It is worth making this dish just so you have leftover sauce to pour over pasta or rice for lunch. Trust me. I’m talking about the sauce I made for creamy piccata swordfish. Swoon!

My brothers and I loved the fish our mum made at least once a week when we were growing up. It’s an easy one to throw together after a day spent teaching middle school or writing blog posts: Mummy Lorraine cod or scrod. Last week, I made my version of her recipe for speckled sea trout. My topping includes crushed Ritz crackers, lemon zest, garlic powder and melted butter. First, salt your fillets, brush them with a thin coat of mayo, pat on the topping and bake.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/15 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/15 at 4 p.m. – Open Networking: So, You Want to Consult

Thinking of becoming a consultant? Hear from some of our members that have taken “the leap” into consultantship. Learn about what they have experienced on their road to starting their practice and building it to where it stands today. More info/register.

Host: Fridays@4

Presenter: Kenjie Davis, The AMS Guy


Mon 4/18 at 1 p.m. – Best Practices for Product Development (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Theo Harris

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/19 at 12 p.m. – The Webinar You Need to Get Your Leaders Onboard with New Tech

See the new tech world from other perspectives so you can understand why it’s so tough to get everyone on the same digital page when it comes to tech solutions. Identify how you subconsciously approach new technology. Gain insight into other views of technology to find common ground to be more productive. Discover techniques that make new technology work better for you, no matter your Technology Psychology. Leave with new tech tool ideas that you can use right away. More info/register.

Host: Billhighway and Mariner Management

Presenter: Beth Ziesenis: Author. Speaker. Nerd.


Tue 4/19 at 12 p.m. – The Secret to Creating an Extraordinary Experience with Your Members

The truth to creating an extraordinary experience and enhancing a sustainable platform for higher retention of members comes down to not “what you do” but “why you do what you do” from shared or similar core values. It’s what is compelling to them and not what makes your meeting unique. Learn how to implement processes to retain current members and attract more people to your functions based on similar values, be more compelling and influential to others as an authority in your segment, and create a value statement that can be part of any marketing or service strategy that will lead to more referrals and higher retention of members. 1 CMP credit. More info/register.

Host: MPI

Presenter: Christopher Salem


Tue 4/19 at 12 p.m. – ASAE Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 4/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Wed 4/20 at 12 p.m. – Behind the Curtain of ASAE Individual Honors: What You Need to Now Before You Apply

Are you interested in submitting an application for the 2022 ASAE Individual Honors? Learn about the application and best practices for a strong application. More info/register.

Host: ASAE

Presenters:

  • Donald Dea, FASAE, the 2022 Academy of Leaders Award recipient
  • Arlene Pietranton, Ph.D., FASAE, CAE, the 2018 Key Award recipient
  • DJ Johnson, FASAE, CAE, Chair of the Individual Honors Awards Committee
  • Rhea Steele, CAE, 2020 Professional Performance Award recipient, and Vice Chair of the Individual Honors Awards Committee

Wed 4/20 at 1 p.m. – Developing a Strategic Plan in an Uncertain CE Environment

Learn about a methodology to develop a strategic plan in an uncertain CE environment. Discuss known trends and how you can use them to develop a future-forward strategic plan. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community


Wed 4/20 at 1 p.m. – Culture: Is Yours Working for You or Against You?

Is your culture an engine fueling strategic goals or is it ping pong tables and free lunch? The pandemic has laid bare the significant cost of misunderstanding culture and what it should be doing for your association. Some organizations have been well-positioned to shift to the new requirements of a changing world of work, while others are struggling and will continue to struggle long term. Learn how to develop an intentional culture and harness the powerful role it plays in achieving your mission. More info/register.

Host: CEO Update

Presenters:

  • Wylecia Wiggs Harris, CEO American Health Information Management Association
  • Tom Bohn, CEO Association for Corporate Growth
  • Jamie Notter, Co-Founder and Growth Strategist, Propel

Wed 4/20 at 2 p.m. – Can I Afford a Hybrid Event? Join the Discussion!

While hybrid sounds like a great option in theory—meet the event preferences of all your members at once—many organizations are struggling with hybrid. The costs can be astronomical, and it’s often double the work, or more, for your staff. Learn what hybrid looks like, what the options and considerations are, if you can afford it, and how associations, big and small, are coming up with creative ways to hold engaging, successful hybrid events that don’t break the bank. More info/register.

Host: Matrix Group


Wed 4/20 at 2 p.m. – Your Guide to the Federal Budget & How it Can Affect Your Organization

While the federal budget process has an official timeline, it doesn’t always go according to plan. Learn how the budget is created and approved, things to know about this year’s budget, and how to get the funding your organization needs. Find out what we can expect in the federal budget process over the coming months, where the disagreements and concessions will be made, and what proposed additions and cuts will be finalized. More info/register.

Host: FiscalNote

Presenters:

  • Peter Cohn, Policy Editor, CQ Roll Call
  • Lindsey McPherson, Senior Reporter, CQ Roll Call
  • Laura Weiss, Economic Policy Reporter, CQ Roll Call
  • John Donnelly, Senior Writer, CQ Roll Call

Wed 4/20 at 2 p.m. – The Biggest Hybrid Meeting Trends of 2022

Dive into the findings from the 6-week educational event: The Ultimate Hybrid Master Class. Hear how major questions have been answered, new trends have emerged, and expert advice has been attained. Learn all that hybrid events have to offer in 2022 and beyond. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri


Wed 4/20 at 3 p.m. – What it Takes to Make Analytics Part of Your Routine

Learn what data you should be tracking daily, weekly, monthly, and annually; how to create a consistent process and frequency for tracking analytics; and how to regularly review and discuss your metrics. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Thu 4/21 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Take a deep dive through the recently released 7th annual 2022 Membership Performance Benchmark Report. Nearly 300 association professionals participated, with findings showcasing the latest member engagement and retention strategies, the impact of new technologies, the power of digital transformation, and the ongoing effects of COVID-19. More info/register.

Host: ASI


Thu 4/21 at 11 a.m. – Generating Year-Round Revenue with Meeting Data

Meetings and conferences are data-rich entities that can leverage that data to generate revenue well beyond the event. Now, in addition to what you sell at your meeting, you can sell year-round engagement and connections. Learn how and what to collect—and what to do with it, including various approaches to packaging and monetizing the data, and how HIMSS turned first-party data into a large revenue stream. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Paul Mattioli, Sr. Director, Product Marketing & Sales Enablement, HIMSS
  • AnnMarie Wills, CEO/President, Leverage Lab
  • Cari Lesh, Director, Client Partners, Leverage Lab
  • Donna Sanford, Vice President, Sales & Marketing, Ascend Media

Thu 4/21 at 1 p.m. – How to Co-Create Impactful Content with Event Attendees, Speakers, and Sponsors

Many event planners are finding it challenging to reach the same levels of attendance and engagement at their live events as they did in the pre-pandemic world. That’s because event attendees’ expectations have totally changed. Learn how to gather, build, and publish user-generated content before, during and after live events; assess your organization’s strategic initiatives to identify areas of opportunity to include more authentic video content co-created with members who attend your events; and design a request for user-generated video content and identify execution tactics to use at the event. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Joel Resnik, Chief Revenue Officer, Gather Voices
  • Drew Holmgreen, Vice President of Brand Engagement, Meeting Professionals International
  • Erica Klinger, Senior Director of Marketing, Association for Accessible Medicines

Thu 4/21 at 2 p.m. – The Great Contemplation: Lessons in Leadership for Empowering Your Events Team

Research shows that nearly half of employees across sectors are thinking about quitting their current jobs, searching for a better work-life balance—a phenomenon Forbes and several other leading publications have coined The Great Contemplation. Hear tips for attracting, building, retaining, and empowering talent as we get back to business in an uncertain labor market where event professionals are considering what’s next on their career journey. More info/register.

Host: Smart Meetings

Presenters:

  • Cindy Brewer, Principal, LEO Events
  • Natasha Ashworth, Manager, Sales Programs & Events, FedEx Services
  • Shelley Hodgkinson, Sr. Director, Event Solutions, Walmart

Thu 4/21 at 4 p.m. – Learn Concepts to Focus on Creating an Intentional Culture

The 2020 CAE content outline contained some significant shifts focused on creating an intentional culture: a culture of diversity, an ethical culture, a performance culture, a culture of foresight, a culture of accountability, a culture of learning. Learn about Intentional Culture and how you can make a difference in your organization. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Sue Radwan, CAE, SMP, GSP


Fri 4/22 at 11 a.m. – Community (The Association Show)

Whether you realize it or not, community-building is core to what associations do and you can strengthen your mission through online communities. Learn how to foster community within your association. More info/register.

Host: EventMobi

Presenter: Marjorie Anderson, Founder of Community by Association


Fri 4/22 at 12 p.m. – CMP Academy: Coffee & Conversation | Meet the Instructor & Chart Your CMP Path

Studying for your CMP? Grab a coffee and chat about how to chart your CMP study path. Learn more about our new CMP Academy course, which will be offered in-person at WEC and live-online. Learn about the tools and knowledge you need to help you navigate the CMP exam with ease and answer each question with confidence. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Nick Estrada, CMP, CAE
  • Nancy Snowden, M.A., Manager of Educational Experiences, MPI

Fri 4/22 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/22 at 4 p.m. – Courageous Purpose: 3 Actions to Reclaim Yours

Are you doing what you love or what you have to do to survive? Do you feel compelled to do something different in your life or career, but aren’t sure you have the courage to try? Are you ready to live every day with greater passion and energy? If you’ve asked yourself any of these questions, don’t miss this workshop where you will hear about the biggest barriers to living your dreams, the secrets to reclaim your courage and purpose, and how to avoid a life of survival and regret. More info/register.

Host: Fridays@4

Presenter: Vivian Blade


Tue 4/26 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 4/26 at 12:30 p.m. – Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy

Learn about the skills and abilities needed to become a CMO, what attributes CMOs need to be recruited—from a CEO perspective, the value of having marketing at the C-suite table, the barriers that prevent marketing from being a strategic contributor, and the obstacles and best practices for increasing the influence and impact of marketing on strategic decisions. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenters:

  • Eric O’Connor (moderator), Chief Growth Officer, American Association of Nurse Anesthesiology
  • Paul Pomerantz, FACHE, Chief Executive Officer, American Society of Anesthesiologists
  • Maureen Geoghegan, Chief Membership and Communications Officer, American Society of Anesthesiologists
  • Veronica Purvis, MSM, CAE, Associate Executive Director, Skin of Color Society

Tue 4/26 at 1:30 p.m. – How to Create a Well-Functioning Organization That Allows You to Focus on Higher Impact Activities

Learn how to expand your personal comfort zone and turn challenges into opportunities, help your team function like a well-oiled machine that can solve its own problems so you can stop fighting other people’s fires, and build a culture of innovation, experimentation, agility and accountability that grows itself. More info/register.

Host: Propel

Presenter: Jamie Notter, co-founder, Propel


Tue 4/26 at 2 p.m. – Association Chat Open Chat on Zoom

Open to anyone who wants to catch up on association industry news. Jump in and let’s talk! More info.

Host: KiKi L’Italien, senior consultant, Tecker International


Wed 4/27 from 9 a.m. to 4 p.m. – AMS Demo Days

Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Wed 4/27 at 12 p.m. – Association Tips and Tricks to Leveraging Data to Increase Conversion, Engagement and Growth

Do you ever wonder what’s the magic sauce to growing your membership, engaging members or increasing conversions within your ecommerce flow? Hear what your association peers are doing with their data, their lessons learned and how you can utilize data to inform decisions and help your organization hit its goals. More info/register.

Host: ASAE Marketing Professionals Community


Wed 4/27 at 12 p.m. – Burnout or Burn Bright?

Burnout is a key factor affecting professional and personal productivity. Hear about risk factors leading to burn out, how to recognize the early warning signs, and how to develop tangible skills for improving resilience on both an individual and institutional level. Learn about resources that will help association executives learn how to recognize, manage, and mitigate burnout. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Anees Chagpar, MD, MBA, MPH, FACS, FRCS(C) is a Professor in the Department of Surgery at Yale School of Medicine


Wed 4/27 at 2 p.m. – How Alaska’s Largest Telecommunications Company Transitioned to a Hybrid Workforce

In March 2020, GCI sent most of their workforce home to work as they “waited out” the pandemic. After a few short months, they realized that many of their teams were just as or even more productive working from home. Seeing how successful their teams were working virtually, GCI leadership began considering additional benefits of switching to a remote-first hybrid work model such as recruiting top talent outside of Alaska. Learn how GCI approached such a massive undertaking and hear the lessons they learned throughout this transition and where GCI is headed as they look toward the future of work. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Brad Spees, Vice President & Operating Group Manager for GCI Business


Wed 4/27 at 2 p.m. – Association Board Effectiveness in 2022

Hear the key challenges, trends, and best practices in board engagement and effectiveness from OnBoard’s annual Board Effectiveness Survey. Gain an understanding of the research and dive into association-specific results. Learn from a peer how the research translates into real world board activities. Ask and receive answers to your questions about board engagement and effectiveness challenges, trends, and best practices. More info/register.

Host: ASAE

Presenters:

  • Rashmi Bijai, Vice President of Marketing at OnBoard
  • Ahava Goldman, Associate Director at the American Institute of Certified Public Accountants

Thu 4/28 at 1 p.m. – Non-Dues DIY: Spring Cleaning Your Corporate Sponsorship Proposals

Learn about proposal strategies that resulted in successful increases in non-dues revenue via sponsorship funding as well as resource support for associations and other purpose driven organizations. Hear feedback from corporate sponsorship decision makers as to what they look for in an optimal proposal as well as when a proposal needs a new coat of paint. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Lori Zoss Kraska MBA, CFRE from Growth Owl, LLC


Thu 4/28 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, Grace Social Sector Consulting


Thu 4/28 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Defining Collaboration

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, expert digital strategist and culture change consultant, Propel


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Dulcey Lima via Unsplash

Association Brain Food Weekly: 4.8.22

The weekly list of free educational events and resources for the association community…

Branches of crape myrtle in bloom – inspiration for a weekly list of free educational events and resources for the association communityNew member onboarding survey. Dynamic Benchmarking and Kaiser Insights are teaming up again to launch the second edition of their popular New Member Engagement Study and would love your participation. Their research measures the effectiveness of various elements of new member onboarding, orientation and welcoming programs. Associations of all sizes and types have used the study’s insights to improve new member retention. If you never read the first edition of their report, you’re in for a treat—and I bet you’ll be eager to participate in this round.

For-profit professional development ideas worth stealing. WBT Systems scanned the news and discovered several interesting developments in the for-profit professional development world. Check out their ideas for program planning, partnerships, marketing, learning formats and pathways, credentials, and packages.

New member onboarding. If you don’t have a year-long new member onboarding campaign in place, start here with GrowthZone’s onboarding and touchpoint schedule. Don’t assume new members will figure it all out on their own. They might, but if you show you care, you’ll make a better impression than any list of benefits could.

Remote mentoring. One of the best things to emerge from the pandemic is the shift from in-person to online activities, saving lots of time and effort for everyone involved. Achurch Consulting explains how the move to remote/hybrid work has made the need for remote mentorship more important than ever, but it’s also made mentoring more accessible too. They offer tips on finding and working with a remote mentor.

Google Analytics. It’s natural to feel intimidated by the breadth and depth of data and insight residing in your website’s Google Analytics. But where do you even begin to configure and leverage it? Results Direct shares advice for making sense of Google Analytics and the possibilities it can unleash for your association.

New member journey. If you’ve got the basics of onboarding under your belt, it’s time to focus on the first 30-90 days of a new member’s membership journey. Matrix Group suggests thinking of yourself as a host who’s greeting new guests. They outline an effective strategy for onboarding new members, along with communication and content suggestions and an onboarding workflow.

Death to meetings. “Meetings are the mulch of middle management.” You will cringe in recognition when reading Ed Zitron’s helpful diatribe on the predilection pretty much every organization has for scheduling way too many meetings. He describes what drives this meeting mania and what you should do about it.

Quick hits

A road trip teaches four women leaders unexpected lessons—starring four CAEs: Christina Lewellen, Sara Wood, Nicole Araujo and Lindsay Currie. (Christina Lewellen, ASAE)

The last relationship-building event activity you’ll ever need—it’s a good one, promise. (Aaron Wolowiec, Event Garde)

You know how I love a nature web cam. Elizabeth Engel, CAE told me about the nest cam in the National Arboretum where Mr. President and Lotus live with their little chick.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Striped bass is delicious all on its own. All it needs is a little salt, lemon and butter. But feeling in a Southwest mood, I adapted my spiced breadcrumb topping by sauteing red bell and poblano peppers, onion and garlic along with cumin, cayenne and oregano, then adding melted butter and panko breadcrumbs.

Whenever I get striped mullet in my seafood share, I can’t imagine making anything but my southern pan-fried striped mullet recipe. Yes, that again. Dredge the fillets in flour, then a mix of buttermilk and hot sauce, and then cornmeal and panko breadcrumbs combined with smoked paprika and cayenne pepper. The leftovers make an excellent fish sandwich, especially if you combine mayo and salsa, slather it all over the bread, and add lettuce too.

A casserole recipe is merely a suggestion. When I made this taco casserole, I doubled the beef, added poblano and jalapeño pepper, and threw in some orzo too. Although I’m sure lettuce and tomato on top would have been nice, I served ours with avocado instead.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/8 at 12 p.m.* – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms. More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/8 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/8 at 4 p.m. – The Life Wheel: An Exercise in Work-Life Balance

We all strive to achieve the ever elusive work-life balance. Join us for an activity that will help you evaluate how in/out of balance you may be. You will leave with a clear perspective on how to redistribute your time and energy. This session will include discussions on goal setting and time management. More info/register.

Host: Fridays@4

Presenter: Regais Wilson


Mon 4/11 from 12 to 7:45 p.m. – Women Transforming Technology (WT2) Conference

WT2 is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. The theme of this year’s conference is “Elevate Joy.” Hear about mew technologies that are creating the greatest positive impact and excitement in the world today, and ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally. More info/register.


Mon 4/11 at 1 p.m. – Businesses: Rethink Performance through Human Factors (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Dr. Tanimu Deleon, Tantalum LLC

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/12 at 9 a.m. – Association Tender Process: Is There Room for Improvement?

We think it is time to reflect on the conference tender process of associations. A lot has changed over the years and with tender processes that are time consuming and where tons of stakeholders are involved, we dare to say that it is time to ask ourselves the question: will this process create the biggest success for your congress? Is it time that associations go from a reactive to a proactive approach? More info/register.

Host: Conferli


Tue 4/12 from 12 to 8 p.m. – Women Transforming Technology (WT2) Conference

WT2 is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. The theme of this year’s conference is “Elevate Joy.” Hear about mew technologies that are creating the greatest positive impact and excitement in the world today, and ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally. More info/register.


Tue 4/12 at 2 p.m. – Beat the Bots! Getting Your Resume Past the Applicant Tracking System

Most mid-size and larger organizations use an Applicant Tracking System (ATS) to pre-screen resumes. If your resume does not match 85% of the criteria from the job posting, your resume may never be seen by human eyes. This program will share tips and tricks to “get around” the ATS to land your resume in the “yes” pile and will also provide general resume advice. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional


Tue 4/12 at 2 p.m. – 5 Tips To Deliver A Better Member Experience: How To Present Your Member Benefits For Max Engagement

Learn about the biggest mistakes associations make with their membership site, the member engagement challenges that almost every association have—and how to overcome them, the single design mistake that is driving away your members, why your membership site is going to fail without these 5 features, and how to drive member engagement and member retention. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist


Wed 4/13 at 11 a.m. – Live Q&A: Hybrid Event Nightmares

Hybrid events are complex and sometimes things can go wrong. Other times they can go horribly wrong! Learn about some of the worst-case scenarios from our veteran hybrid event experts. Use their war stories to better prepare yourself, and plan meaningful contingencies, should things go unexpectedly. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Chuck Crosswhite, Director of Operations, Falcon Events


Wed 4/13 at 12 p.m. – Host a Webinar Worth Talking About

Have you ever been to a webinar that has left you feeling uninspired—with little to no engagement, poor content, too long of a program, or some other reason? Find out what it takes to host a webinar that’s worth talking about. Whether you’re organizing a thought leadership panel, launching a new product, or another form of community building event, learn what practical steps to take when going through your webinar planning process and what pitfalls to avoid. More info/register.

Host: Hopin

Presenters:

  • Priya Gupta, Field Marketing Manager, Hopin
  • Sander Buitelaar, Marketing Campaign Manager, tray.io
  • Kerrie Bond-MacInnes, Director of Global Events, Medallia

Wed 4/13 at 12 p.m. – The Buzz About Hybrid: Tools and Tips for Better Attendee Engagement

Learn what it truly means to be “hybrid-ready,” the importance of good relationships with tech partners, the value of 3rd party tools by seeing them in action, and new ways to create seamless hybrid engagement for all of your attendees. More info/register.

Host: Webex Events

Presenters:

  • Nikki Heyder, Growth and Operations Lead, Vidcast at Cisco
  • Nadia Vratna, Partnerships Manager, Slido
  • Andrew Pearson, Chief Marketing Officer, Webex Events (formerly Socio)
  • Miguel Neves, Editor-in-Chief, EventMB

Wed 4/13 at 1 p.m. – Mastering Membership

Running a mid-sized association successfully starts with having the right technology in place that sets the foundation you need to thrive, grow, and fulfill your mission, but it can be overwhelming and stressful to make the right choice. Learn when it’s the right time to make a technology change and best practices for approaching technology vendors. Find out how to evaluate your tech stack and gather requirements, review and buy technology, future-proof using scenario planning, and get your board onboard. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters:

  • Brian Birch, COO, SIMA
  • Chad Stewart, founder and chief software adviser, Smart Thoughts
  • Ryan Costello, chief strategy officer, MemberSuite
  • Ana Loden, senior account executive, MemberSuite

Wed 4/13 at 1 p.m. – Meet Less and Accomplish More

To help reduce the number of meetings, leaders need to look at the quality of their meetings. Our webinar will help leaders focus on meeting quality, gain valuable insights into the pitfalls of unstructured meetings, and receive actionable tips for ways to reduce the need to meet in the first place. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 4/13 at 2 p.m. – Ask the Headhunter: How to Get a Better Job in the Meetings Industry

From March 2020, when available meetings jobs disappeared, to today, where candidates are asking for—and sometimes getting—higher salaries and/or creative benefits, the meetings industry’s job market has kept planners on their toes as they look for new positions. Hear what hiring officials are looking for and what planners are asking for. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Dawn Penfold, president of Meetingjobs.com, a division of Cadre
  • Sarah J.F. Braley (moderator), Managing Editor, Northstar Meetings Group

Wed 4/13 at 5 p.m. – ASAE Young Professional Committee (YPAC) Virtual Happy Hour

Want to learn more about the ASAE YPAC? Applications to join the YPAC will open soon, and to commemorate the occasion, we’re bringing back our most popular event, Drinks & Discover. Meet some YPAC members, ask any questions you may have, learn more about the YPAC Committee, and have a better understanding of why we exist and why you might want to get involved. More info/register.


Thu 4/14 at 9:30 or 10 a.m. – Blending the Principles of Credentialing with Real-World Applications: How Does It Work?

Explore the central principles surrounding credentialing programs with a real-world scenario/case study and how to put them all together. The program kicks off with a brief level-setting discussion on the best practices in credentialing (from introductory to advanced topics), followed up by small-group discussions on applying these practices to a credentialing program that we all may encounter in our certification worlds. More info/register.

Host: Certification Network Group

Presenter: David Rozsa, CAE, ICE-CCP, ACA, founder and chief executive officer of Metacred


Thu 4/14 at 12 p.m. – Chaos to Calm: Leading In A Crazy World

There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Hear Holly bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus and happiness. Choose one applied mindfulness technique to use in daily living. More info/register.

Host: GrowthZone

Presenter: Holly Duckworth, CMP, CAE, CWMF, Owner, Leadership Solutions International


Thu 4/14 at 12 p.m. – Secure Your Non-Profit’s Fundraising and Financial Future

As the world makes a comeback from the impacts of COVID, financial planning will be key to your association’s longevity and viability in the post-COVID world. Learn how to secure outside and non-traditional revenue sources, revamp your revenue model in the post COVID world, and future-proof your finances and revenue sources. More info/register.

Host: Talley Management Group

Presenters:

  • Marc C. Labadie, MPAS®, CFP®, AIF®, Executive Vice President, RTD Financial
  • Ed Gorman, Director of Client Accounting, Talley Management Group

Thu 4/14 at 12 p.m. – Understanding New Global Sanctions and Restrictions and How They Impact Your Overseas Nonprofit Operations

Learn how the latest developments in sanctions, import and export controls, and other cross-border regulations may impact your overseas activities. Hear important tips and traps affecting international operations regarding the movement of goods, people, and resources and new concerns about international payments, and practical considerations to enhance your organization’s compliance with regulatory, contractual, and policy demands while mitigating any associated risks. Location: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Lindsay Meyer, Co-Chair and Partner, International Trade Group, Venable LLP
  • Neha Dhindsa, Associate, International Trade Group, Venable LLP

Thu 4/14 at 12:30 p.m. – Accessibility and eLearning: The Association’s Guide to WCAG

A series of recent laws, guidelines, and court decisions have created confusion about how to remain compliant in delivering accessible online learning content to those with disabilities. Find out what it means to deliver accessible online learning content, analyze a user experience from the lens of accessibility and the Web Content Accessibility Guidelines (WCAG 2.2 will be released June 2022), and create a plan to determine next steps to ensure compliance with WCAG. More info/register.

Host: Association Universe

Presenters:

  • Dan Streeter, Vice President of Learning Strategy and Design at BlueSky eLearn
  • Eduardo Meza-Etienne, Director of Compliance and Accessibility Team Lead eSSENTIAL Accessibility

Thu 4/14 at 1 p.m. – Virtual Conference and LMS Integration: Extending Conference Content [Integration & Post-Integration]

Whether you are planning for a simple Sign Sign-On (SSO) or need sophisticated analytics for insights, there are a few critical steps that can make integration easier and more productive. Learn what it takes to have a successful integration and what needs to be top of mind after you integrate. More info/register.

Host: EVA

Presenters:

  • Matt Peterson from MapleLMS
  • EVA’s Event Tech Advocate Vinnu Deshetty

Fri 4/15 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/15 at 4 p.m. – Open Networking: So, You Want to Consult

Thinking of becoming a consultant? Hear from some of our members that have taken “the leap” into consultantship. Learn about what they have experienced on their road to starting their practice and building it to where it stands today. More info/register.

Host: Fridays@4

Presenter: Kenjie Davis, The AMS Guy


Tue 4/19 at 12 p.m. – The Webinar You Need to Get Your Leaders Onboard with New Tech

See the new tech world from other perspectives so you can understand why it’s so tough to get everyone on the same digital page when it comes to tech solutions. Identify how you subconsciously approach new technology. Gain insight into other views of technology to find common ground to be more productive. Discover techniques that make new technology work better for you, no matter your Technology Psychology. Leave with new tech tool ideas that you can use right away. More info/register.

Host: Billhighway and Mariner Management

Presenter: Beth Ziesenis: Author. Speaker. Nerd.


Wed 4/20 at 1 p.m. – Developing a Strategic Plan in an Uncertain CE Environment

Learn about a methodology to develop a strategic plan in an uncertain CE environment. Discuss known trends and how you can use them to develop a future-forward strategic plan. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community


Wed 4/20 at 1 p.m. – Culture: Is Yours Working for You or Against You?

Is your culture an engine fueling strategic goals or is it ping pong tables and free lunch? The pandemic has laid bare the significant cost of misunderstanding culture and what it should be doing for your association.

Some organizations have been well-positioned to shift to the new requirements of a changing world of work, while others are struggling and will continue to struggle long term. Learn how to develop an intentional culture and harness the powerful role it plays in achieving your mission. More info/register.

Host: CEO Update

Presenters:

  • Wylecia Wiggs Harris, CEO American Health Information Management Association
  • Tom Bohn, CEO Association for Corporate Growth
  • Jamie Notter, Co-Founder and Growth Strategist, Propel

Wed 4/20 at 2 p.m. – Can I Afford a Hybrid Event? Join the Discussion!

While hybrid sounds like a great option in theory—meet the event preferences of all your members at once—many organizations are struggling with hybrid. The costs can be astronomical, and it’s often double the work, or more, for your staff. Learn what hybrid looks like, what the options and considerations are, if you can afford it, and how associations, big and small, are coming up with creative ways to hold engaging, successful hybrid events that don’t break the bank. More info/register.

Host: Matrix Group


Thu 4/21 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Take a deep dive through the recently released 7th annual 2022 Membership Performance Benchmark Report. Nearly 300 association professionals participated, with findings showcasing the latest member engagement and retention strategies, the impact of new technologies, the power of digital transformation, and the ongoing effects of COVID-19. More info/register.

Host: ASI


Fri 4/22 at 11 a.m. – Community (The Association Show)

By this point, we’ve discussed sponsorship and content, now we’ll learn how to foster community within your association and finish with a game show to test your knowledge of season two. More info/register.

Host: EventMobi

Presenter: Marjorie Anderson, Founder of Community by Association


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Griffin Wooldridge via Pexels

Association Brain Food Weekly: 4.1.22

The weekly list of free educational events and resources for the association community…

Eastern bluebird sitting on the top of a fence – inspiration for a weekly list of free educational events and resources for the association community

Career changers. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. WBT Systems explains how to welcome career changers entering your industry by helping them with career guidance, skills development, and network building.

AMS myths. I’ve got to admit, I still get the heebie-jeebies when thinking about my last AMS implementation—more than ten years ago! Yeah, pretty ugly. But things have changed. Sure, you’ll still hear nightmare scenarios about some systems, but don’t think they’re all that way. Impexium dispels some myths you’ve heard and worries you may have about getting a new AMS.

Online community potential. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. She talks with Marjorie Anderson of Community By Association and Moira Edwards of Ellipsis Partners about communities becoming more interactive, integrated and, frankly, interesting. Real-time messaging, video chat, better intel for associations—yes, bring it on!

AMS landscape. I want to do a better job of sharing podcast episodes I like, so here’s a good one: The Association Podcast, episode 34 featuring Rob Miller, CAE, general manager of NimbleAMS and Gravitate at Community Brands. Rob’s been on the association and industry partner sides of our community, so he has an interesting perspective on the AMS landscape. Listen to the end to hear his book recommendations. I’ll second his plug for Gentleman in Moscow by Amor Towles, one of my favorite reads of the past few years. Oh, The Association Podcast is hosted by Ben Muscolino of Breezio and AMS Geek, and Jake Toohey and Joe Post of Adage Technologies. Go on and subscribe.

Data security. If I were an association exec, I’d want to make sure my organization was practicing the best data security practices. But if you’re not an expert, you need to know what questions to ask. Start with this concise guide from Wicket that covers practices to avoid, data security training issues, a recovery plan template, and more.

Employer denial. The headline says it all: “Workplaces are in denial over how much Americans have changed.” Alvin Chang at The Guardian says the pandemic experience has given people a different perspective on life: many of us have woken up from our work-obsessed culture. The people returning to the office aren’t the same ones who left, but you probably know that already.

Quick hits

How to help members and attendees manage the emotions that get in the way of participation: “As the creators of experiences, we can circumvent the predictable path of non-participation.” (Amanda Kaiser, Smooth The Path)

The modern war is online. Putin’s Neanderthals produced a deepfake video in which Zelenskyy asks his troops to lay down their arms. (Stu Sjouwerman, KnowBe4)

Watch this pair of peregrine falcons in Manhattan’s Financial District whose four eggs will hatch in a few weeks. (Falcon Cam)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Fish with mushrooms and rosemary might sound weird, but if you’re preparing black sea bass—or any other meaty fish filet or steak—you might want to check out this Martha Stewart (yes!) recipe. Martha leans too high-brow as usual: I subbed white wine for sake, cremini for matsutake mushrooms and paprika for espelette pepper. Divine, as she might say.

An old standby, flounder with spiced breadcrumbs. Adding sauteed onion, red bell pepper and garlic to the topping makes this dish so good.

I couldn’t resist this “alla vodka” side dish. If you’ve had a good pasta alla vodka, you know what I mean. But this time it’s cannellini beans and kale alla vodka—not as scrumptious as penne alla vodka, but it works.

On Sundays, I have more time to stuff and roll, so I made stuffed flank steak with prosciutto, provolone, mushrooms, herbs and arugula. Delicious. On the side, Brussels sprouts sautéed with bacon, red onion, red bell, poblano, jalapeno and garlic. Before sautéing them, I sliced the sprouts in four unless they were really big.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 4/1 at 9:30 a.m.* – Make Your Surveys Less Annoying

Surveys are often underused. They remain the best way to understand the needs and perceptions driving your numbers, if you can make them compelling and engaging by asking the right questions and following up on their responses properly within the survey tool. People are much more willing to tell you what they really think, as long as you “can handle the truth” and be transparent in your intent and your language. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Kevin Whorton, president, Whorton Marketing & Research

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 4/1 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 4/1 at 4 p.m. – Focusing on the Pandemic Positives!

Understandably, the pandemic would not immediately put positive thoughts in one’s mind, however, when you stop and think about what has transpired as a result, we find quite a few positive changes. More info/register.

Host: Fridays@4

Presenter: Annetta L. Hunter, Founder and Chief Wellness Officer of WellNOW


Mon 4/4 at 1 p.m. – How Associations Can Risk Proof Their Business (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Justin McCarthy, Chair, Board of Directors, PRMIA Institute

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/5 at 11 a.m. – Intro to Web3: What Association Pros Need to Know

While there’s still a lot to learn about the capabilities of Web3, it’s time for associations to begin to understand what it is and what changes it can bring for both the association industry and the industries these member organizations support. Learn what Web3 is, why it’s important and how it may impact your association and your members. More info/register.

Host: Sidecar

Presenter: Gil Hildebrand, CEO, Gilded


Tue 4/5 at 12 p.m. – Solutions in Action

If you’re searching for a technology partner, join us for live, 10-minute presentations from top industry solutions providers, followed by 5-minute Q&A. Learn how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. More info/register.

Host: .orgCommunity


Tue 4/5 at 12 p.m. – Getting an Analyst Position: There’s Not One Path

Our network committee members will each tell the story of their path to becoming an analyst. Surprisingly, most members don’t have a degree in analytics or data. They’ll also share the learning paths, courses and skills they each used to help them develop and excel along their journey to officially becoming an “analyst” in title. 1 CAE credit. More info/register.

Host: Data Analytics Network


Tue 4/5 at 1 p.m. – The Secret to Blending Learning and Networking

Why is it that when we think about networking and engagement, we never think of those two things in connection with content and education? Meetings have had a ‘great divide’ and it’s time to blend the two top reasons people attend them together in new, creative, hands-on, collaborative and thoughtful ways. Explore how to turn attendees into participants and provide a higher return on attendance by intertwining networking and learning. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenter: Sharon Fisher, CEO & Chief IdeaSparker, Play With a Purpose


Tue 4/5 at 2 p.m. – How Innovative Associations are Delivering on the Evolving Needs of their Membership and Driving Recurring Revenue

Are membership programs still viable in today’s world? The answer is a resounding yes, but innovation is required. Associations who are focused on understanding the new and ever-evolving needs of their members are developing highly effective member programs and delivering significant recurring revenue. Learn why membership models are still viable in today’s world, how to create a membership program that adds a ton of value and meets the needs of your community and industry, why so many organizations struggle to grow their membership and proven strategies for growth, and trends that are reshaping the future of membership. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Tony Rossell, Senior Vice President at Marketing General Incorporated
  • Michael Hoffman, CEO of Gather Voices

Wed 4/6 at 12 p.m. – DEI: Accessibility, Advocacy, and Allyship

Hear about the contemporary issues, terminology, and insight needed regarding accessibility and dynamics of providing “reasonable accommodations” to guests, event attendees, members, and colleagues with a disability. Through scenarios, participants will begin addressing the challenges and barriers, plus the attitudes or values necessary to foster inclusion at the highest levels. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: Mariama Boney, President, Achieve More


Wed 4/6 at 12 p.m. – Association Lessons From… the Opera

Elizabeth was trained as an opera singer. Now she serves as an association executive. What principles from music guide her work today? In this video chat series, the first 15 minutes or so will be a presentation or interview of the guest followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd


Wed 4/6 at 2 p.m. – Unrelated Business Income Tax (UBIT): An Overview for Associations to Understand, Plan, and Strategize for Revenue Opportunities

While most association revenue is exempt from both federal and state corporate income tax, certain income streams are subject to the unrelated business income tax (UBIT). Learn about the role and context of UBIT in association revenue-planning, situations that may subject certain revenue streams to UBIT, creative structuring and planning techniques to minimize UBIT, and how corporate sponsorships and partnerships, advertising, exhibit fees, royalties, and new revenue programs need to consider UBIT in the planning process. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Jeff Tenenbaum, Managing Partner, Tenenbaum Law Group


Wed 4/6 at 2 p.m. – How to Build Relationships & Ensure Your Issues are Top of Mind During an Election Year

One of the most important and challenging jobs of a government affairs professional is to effectively engage and communicate with stakeholders. During an election year, this means double the work as you not only have to maintain relationships with current legislators but also start building relationships with candidates who are likely to win before they even take office. Learn how to prepare for the midterm results now by putting your issues in front of candidates and understanding their position on the issues that matter to your organization. More info/register.

Host: FiscalNote

Presenters:

  • Mike Reynold, Senior Vice President, McGuireWoods Consulting
  • Haley Nicholson, Policy Advisor, Arnold & Porter
  • Shira Goodman, Director of Campaigns and Outreach, Anti-Defamation League

Wed 4/6 at 2 p.m. – The Return of Live Events: Simple Strategies and Testing Solutions to Bring People Back Together Safely

Are you planning a face-to-face meeting in 2022? Now more than ever, event safety and attendee wellness will play a central role in the planning process. Hear about the current state of the pandemic, and a holistic approach to event safety. Learn about the trends in event testing, different technologies available for COVID-19 testing, and when to use them. More info/register.

Host: Exhibitor Media Group


Wed 4/6 at 2:30 p.m. – How a Mindshift in Membership Management Can Change Everything

Generational shifts in association membership have changed expectations in almost every facet of association life—from what services are provided to members, to how those benefits are delivered. Learn how a fresh approach to membership management in conjunction with continuing education, can transform your association today, how automation takes the heavy lifting away from staff, how to access actionable information and put that data to work, the power of creating and delivering targeted products and services to best serve your members, and the success of one association leader who has made the leap. More info/register.

Host: CE21

Presenters:

  • Rick Rutherford, VP of Marketing and Strategy, and Casey Jones, VP of Sales and Analytics, CE21
  • Willis Turner, CAE, CME, CSE, President & CEO, SMEI – Sales & Marketing Executives International, Inc.

Thu 4/7 from 7 a.m. to 7 p.m. – Global Meetings Industry Day

MPI’s Global Meetings Industry Day is the largest and most important event of the year for meeting professionals from around the world. This 12-hour digital broadcast features industry leaders who share their insights and experiences on the impact of meetings on the global economy. More info/register.

Host: MPI


Thu 4/7 at 1 p.m. – The Key to Unlocking the Gold: Getting Buy-In on New Non-Dues Revenue Ideas

In this ideation session, we will take several education-related non-dues revenue ideas, flesh them out, and co-create plans to help put these real ideas into action and, most importantly, get support from your colleagues and approval from your board. Get all the tools you need to put your new education and certification ideas to work to create an incredible impact this year. More info/register.

Hosts: WBT Systems and Non-Dues-A-Palooza

Presenters:

  • Michelle Brien, vice president, marketing and product strategy, TopClass LMS by WBT Systems
  • Teri Carden, founder, 100Reviews

Thu 4/7 at 2 p.m. – Spring Tapas Talks: Leading AMCs Share Knowledge That Satisfies

Join a fun and interactive knowledge sharing session, featuring some of the industry’s leading association management companies (AMCs) and these questions: What’s the benefit to staff, members, and board of using an AMC? When and why is it the right option? Who defines the roles when going from inhouse to AMC and/or from AMC to another AMC? How and why do AMCs offer some specialized services and options in addition to full-service management? 1.5 CAE credits. More info/register.

Host: Barbara J. Armentrout, CAE on behalf of QiqoChat and the Tapas Team


Thu 4/7 at 2 p.m. – Masters of Content: Going Beyond HTML & PDF to Deliver the Best Web Experience

We all want to deliver first-rate content using video, audio and imagery but doing this wrong can lead to frustrated users, bad Web performance or losing your audience all together. Learn what tools the pros use to incorporate and tune these content types to keep audiences engaged, how to use the latest web design trends for 2022, and the key factors for delivering engaging digital experiences beyond web pages and PDFs. 1 CAE credit. More info/register.

Host: 501 Works

Presenters: James Marquis, Chief Innovation Officer and The CIO, and Jim Faris, Creative Director, 501 Works


Thu 4/7 at 2 p.m. – Make Your In-Person and Virtual Events Inclusive

It’s a legal, social, and professional responsibility to adapt your in-person and virtual meetings and events to accommodate speakers and attendees with disabilities. Learn how to set up meeting, dining, and networking environments; identify and remove barriers to full participation; accommodate mobility devices; and use communication strategies and technologies that enable people to fully participate. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Rosemarie Rossetti, Ph.D, President, Rossetti Enterprises LLC


Thu 4/7 at 3 p.m. – Measuring Your Marketing Effectiveness: How Mature is Your Marketing?

Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. Learn what marketing maturity is and how it relates to marketing effectiveness across six key categories; the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum; and next steps to achieve greater marketing effectiveness. Find out about The Mighty GPS™, a new self-assessment to measure your marketing maturity. More info/register.

Host: Mighty Citizen

Presenters: Rachel Clemens, Chief Marketing Officer, and Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen


Thu 4/7 at 3 p.m. – How to Evaluate and Maximize Your Event Technology

It’s vital to keep technology features and functionality in mind for the various needs of your stakeholders. Ease of use for the learner, but no reporting for the provider, defeat the entire educational design. Lack of data analytics will leave your sponsors and exhibitors feeling a low ROI on their investment. Learn about the key questions you should ask before venturing into new avenues of event technology, technology tools that will maximize attendee experience, different technology options to best fit your different stakeholder needs, and unique features of your event technology that might be underutilized. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Ranels, MA, MS, CHCP, Founder and President, CE Innovators


Fri 4/8 at 12 p.m. – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms. More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute


Fri 4/8 at 4 p.m. – The Life Wheel: An Exercise in Work-Life Balance

We all strive to achieve the ever elusive work-life balance. Join us for an activity that will help you evaluate how in/out of balance you may be. You will leave with a clear perspective on how to redistribute your time and energy. This session will include discussions on goal setting and time management. More info/register.

Host: Fridays@4

Presenter: Regais Wilson


Mon 4/11 from 12 to 7:45 p.m. – Women Transforming Technology (WT2) Conference

WT2 is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. The theme of this year’s conference is “Elevate Joy.” Hear about mew technologies that are creating the greatest positive impact and excitement in the world today, and ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally. More info/register.


Tue 4/12 from 12 to 8 p.m. – Women Transforming Technology (WT2) Conference

WT2 is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. The theme of this year’s conference is “Elevate Joy.” Hear about mew technologies that are creating the greatest positive impact and excitement in the world today, and ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally. More info/register.


Wed 4/13 at 1 p.m. – Mastering Membership

Running a mid-sized association successfully starts with having the right technology in place that sets the foundation you need to thrive, grow, and fulfill your mission, but it can be overwhelming and stressful to make the right choice. Learn when it’s the right time to make a technology change and best practices for approaching technology vendors. Find out how to evaluate your tech stack and gather requirements, review and buy technology, future-proof using scenario planning, and get your board onboard. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters:

  • Brian Birch, COO, SIMA
  • Chad Stewart, founder and chief software adviser, Smart Thoughts
  • Ryan Costello, chief strategy officer, MemberSuite
  • Ana Loden, senior account executive, MemberSuite

Wed 4/13 at 1 p.m. – Meet Less and Accomplish More

To help reduce the number of meetings, leaders need to look at the quality of their meetings. Our webinar will help leaders focus on meeting quality, gain valuable insights into the pitfalls of unstructured meetings, and receive actionable tips for ways to reduce the need to meet in the first place. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 4/13 at 5 p.m. – ASAE Young Professional Committee (YPAC) Virtual Happy Hour

Want to learn more about the ASAE YPAC? Applications to join the YPAC will open soon, and to commemorate the occasion, we’re bringing back our most popular event, Drinks & Discover. Meet some YPAC members, ask any questions you may have, learn more about the YPAC Committee, and have a better understanding of why we exist and why you might want to get involved. More info/register.


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Association Brain Food Weekly: 3.25.22

The weekly list of free educational events and resources for the association community…

deciduous tree in foggy mist at the edge of a green field – inspiration for a weekly list of free educational events and resources for the association communityBrain Food resources. Check out the new page on my site, Association Brain Food Resources, dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more.

Professional development market potential. LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. WBT Systems highlights other professional development opportunities revealed by the LinkedIn research. 

Member profile data. First, the pandemic, and now, the Great Resignation and Reshuffle. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. They suggest eight ways to keep your database records accurate, complete and up to date.

Generation N. If you were at ASAE TEC, you heard Brain Solis talk about the emergence of Generation N. I’m Gen N. You’re Gen N. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Fionta explains why Gen N matters and how your association can meet their expectations—because you will have to meet those expectations.

Quick hits

Ooh, these are good: 100 questions to spark conversation and connection. (Alexandra Franzen)

I open this daily email from a woman in Kyiv with a sense of dread and compulsive curiosity—the war diary of Yevgenia Belorusets.

Beware of QR code scams. (Heidi Mitchell, Wall Street Journal—supposedly this sharable link is viewable to all. I apologize for the tease if it’s not.)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Our recent seafood share included a bunch of Pirate Pearls oysters. After shucking a few for myself, I steamed the rest and served them with hot brown butter—a recipe from NC’s Vivian Howard, fitting for NC oysters. I served the butter hot from the stove, not chilled, eyeballed the ingredients and omitted the zest.

For Sunday dinner, I pulled out the Instant Pot for char siu pork roast. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix.

On the side, cauliflower faux fried rice with carrot, onion, scallions, celery, shiitake mushrooms, poblano, red bell, jalapeño, oyster sauce, soy sauce and sambal oelek—yup, emptied the refrigerator produce drawer for that one. I also roasted broccoli with red onion, garlic powder and salt.

The fish dish of the week was flounder with creamy (but no cream) jalapeño sauce—same sauce as last week, the advantage of making a big batch. On the side, cabbage sautéed with bacon, mushrooms, red onion, poblano, jalapeno, red bell and chicken broth.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 3/25 at 11 a.m.* – The Association Show: Content

Learn how you can crowd source content from your community for your events. Plus, we’re bringing back the very popular debate from season one. 1 CMP credit. More info/register.

Host: EventMobi

Presenters:

  • Smriti Bansal, Head of Content, Braindate by e180
  • Jillian Cardinal, DES, Partnership Manager, Braindate by e180
  • Thorben Grosser, VP of Product Marketing & Events, EventMobi

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 3/25 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/25 at 4 p.m. – Tap Into the Intelligence of Your Heart

Accumulated stress is often the underlying cause of anxiety, anger, depression, sleeplessness, illness, and more. Cultivating your well-being and resilience is essential in a world of elevated stress and rapid change. Learn how the heart influences your perceptions, emotions, intuition, and health. Find out how to approach situations with more emotional balance, compassion, clarity, and confidence; activate better health, more energy in your body, and maintain it throughout the day; reduce your levels of stress, worry, and fatigue; and increase your ability to focus, process information, and solve problems. More info/register.

Host: Fridays@4

Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer


Mon 3/28 at 1 p.m. – Public Speaking in a Video World (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Ed Barks

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/29 at 12:30 p.m. – Book Club: The Art of Gathering

According to Priya Parker, author of The Art of Gathering, “A memorable gathering is more than the proper table setting, menu and décor.” The true magic lies in the connection created between people. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. More info/register.

Host: Abby Mund, AM Planning


Tue 3/29 at 2 p.m. – What to Expect from Event Contracts in 2022

If you are starting to plan your association’s next event or already have events on the books for 2022, you will need to consider how to navigate contract negotiations that take into account all we learned—and still have to learn—in a post-COVID environment. Learn helpful strategies to effectively develop, negotiate and manage contracts and contracting relationships; contracting clause considerations for your next event; and ordinary vs extraordinary contract clauses geared towards the type of event you are planning. 0.5 CAE credit. More info/register.

Host: Sidecar

Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource


Wed 3/30 at 11 a.m. – How are Societies Managing their DEI Initiatives? (Fireside Chat)

Many societies are currently focusing on DEI initiatives with their membership, leadership, and their staff.  What does good practice look like within our space and what should leaders be thinking about? We have brought together society leaders who have engaged in this topic to discuss their organizations’ approach and share details of initiatives and collaborations that the whole community could learn from. More info/register.

Host: Society Street

Presenters:

  • Dana Compton (moderator), Managing Director and Publisher at the American Society of Civil Engineers
  • Rajendrani (Raj) Mukhopadhyay, Vice President of the Office of Diversity, Equity, Inclusion and Respect, American Chemical Society
  • Nicola Nugent, Publishing Manager, Quality and Ethics at the Royal Society of Chemistry
  • Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project

Wed 3/30 at 11 a.m. – Live Q&A: Successful Hybrid Events Depend on These Key Roles

Successful hybrid events prioritize both the virtual and in-person attendee experience, rather than favoring one over another. This requires a unique set of skills that your in-person events team may not possess. Plus, your team can’t be in two places at the same time to manage live speakers, Q&A, sponsors, etc. Learn which roles are needed on your team, from your vendors, and from your platform partner, to successfully execute hybrid events. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Emma King, DES, Partner, beedance


Wed 3/30 at 12 p.m. – Power Up with Google Search, Display, & Retargeting Campaigns

Online ads can increase brand awareness up to 80%. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Learn how VSCPA experienced 1400% return on investment using a Google retargeting campaign. Hear how to implement retargeting to achieve your organization’s strategic communication goals. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

  • Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA)
  • Tim Prestianni, senior digital marketing manager, Unleashed Technologies

Wed 3/30 at 12 p.m. – AWTC Lunch Meet-Up

Have lunch with AWTC and Cynthia De Jesus, Solutions Advisor, Association Analytics. Come connect with us in 4D for an informal, networking lunch. Location: Virginia. More info/register.

Host: Association Women Technology Champions


Wed 3/30 at 1 p.m. – Five Traits of Strategic Thinkers

Leaders face many challenges that must be addressed, but none are more important than planning the organization’s future. Disruption, turbulence, and risk are here to stay. Every leader must be able to quickly adapt to changing circumstances or performance will suffer. This sobering reality requires leaders to make agile strategic decisions and remain focused on what matters most. Learn the key questions asked by strategic thinkers to navigate through changing times to achieve superior organizational performance. More info/register.

Host: .orgCommunity

Presenter: Doug Maris, Vice President of Operations, Senior Consultant & Senior Trainer, LBL Strategies


Wed 3/30 at 1 p.m. – How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue

Building a content engine to support your event’s community growth requires a multi-pronged, online and onsite strategy that integrates with other technology platforms. Learn how to repurpose conference content into video snippets for event communities and audiences on the Web; post video snippets via social media, especially LinkedIn and Newswires; and leverage content to build stronger and more loyal communities, generate leads and enhance revenue. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Mary Ann Pierce, founder and CEO, MAP Digital


Wed 3/30 at 2 p.m. – Opening (or Re-Opening) Your Hybrid Office

Like many other organizations over the last year, you probably changed your plans multiple times regarding how your staff will return to the office. But have you ever asked the question, why? As you start to put policies and procedures in place around your model, understanding the “purpose” for gathering is more critical than alternating certain days of the week in the office. Hear the critical questions surrounding this topic and the best practices for strategically bringing your staff back to the office in a way that better reflects the way work actually gets done. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: John Clese, Director, Remote Workforce Consulting Services, and Maria A. Negron Kneib, Remote Workforce Consultant, Achurch Consulting


Wed 3/30 at 2 p.m. – A One-Two Punch: Innovative Member Benefits that Drive Revenue (NDaP Expert Series)

Many of your association peers are developing innovative digital products and services that not only better serve their members and strengthen membership, but also bring in some serious cash for their organizations. Join us for a behind-the-scenes tour of some recent association projects that are better meeting members needs online, while providing enhanced or new revenue sources. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group


Wed 3/30 from 2 to 6 p.m. – Mastering Immersive Experiences (MIX) 2022

Get the scoop on what’s propelling the event industry into the future. Learn from experts about event trends, community building, and more. Discuss new engagement strategies that push boundaries. Experience lounges for networking, peer-to-peer 1:1 meetings, and intimate interactions with speakers—this won’t be your typical Zoom webinar. More info/register.

Host: Hubilo


Thu 3/31 at 12 p.m. – AWTC Salon: Recruiting and Retaining Tech Talent

Associations and industry partners are seeing a deficit in technical talent. Skilled technical staff are harder to retain and vacancies are sitting open for much longer. What can we do? Join an interactive conversation on recruiting and retaining tech talent. We’ll discuss both challenges and opportunities during the Great Resignation and this new era of hybrid work. More info/register.

Host: Association Women Technology Champions (AWTC) and ASAE Technology Professionals Advisory Council

Presenters:

  • Dorothy Deng, Partner, Whiteford Taylor Preston
  • Stephen Gabriel, Director of Technology, American Health Law Association
  • Elizabeth George, Chief Membership Officer, American Guild of Organists
  • Tori Miller Liu, Chief Information Officer, American Speech-Language-Hearing Association
  • David Stephenson, Vice President, Knowledge and Technology, American Physical Therapy Association

Thu 3/31 at 1 p.m. – Making Sense of Google Analytics

Google Analytics offers a wealth of data to help you improve your website, drive more revenue, target your marketing efforts, and better serve your members—if you know how to leverage it. Learn about the ins-and-outs of Google Analytics to improve your website results; increase online purchases and event registrations; inform content strategy, marketing and resource allocation; and make better, data-driven decisions. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct


Thu 3/31 at 2 p.m. – The Great Hybrid Debate

Before embarking on your hybrid event planning journey, you need to ask yourself a few key questions: What is the goal of your event? Why are you considering a hybrid format? What does hybrid mean to you? Join this webinar as we discuss these questions and lay out the keys to a successful hybrid event, including A/V and venue need, content development and delivery, engagement and community building, and timelines, resources, and support services. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Julie Haddix, Senior Director, Solutions Marketing, and Shaun Simon, Director of Professional Services, Cvent


Fri 4/1 at 9:30 a.m. – Make Your Surveys Less Annoying

Surveys are often underused. They remain the best way to understand the needs and perceptions driving your numbers, if you can make them compelling and engaging by asking the right questions and following up on their responses properly within the survey tool. People are much more willing to tell you what they really think, as long as you “can handle the truth” and be transparent in your intent and your language. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Kevin Whorton, president, Whorton Marketing & Research


Fri 4/1 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Tue 4/5 at 11 a.m. – Intro to Web3: What Association Pros Need to Know

While there’s still a lot to learn about the capabilities of Web3, it’s time for associations to begin to understand what it is and what changes it can bring for both the association industry and the industries these member organizations support. Learn what Web3 is, why it’s important and how it may impact your association and your members. More info/register.

Host: Sidecar

Presenter: Gil Hildebrand, CEO, Gilded


Tue 4/5 at 12 p.m. – Solutions in Action

If you’re searching for a technology partner, join us for live, 10-minute presentations from top industry solutions providers, followed by 5-minute Q&A. Learn how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. More info/register.

Host: .orgCommunity


Tue 4/5 at 12 p.m. – Getting an Analyst Position: There’s Not One Path (Data Analytics Network)

Engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Thu 4/7 at 1 p.m. – The Key to Unlocking the Gold: Getting Buy-In on New Non-Dues Revenue Ideas

In this ideation session, we will take several education-related non-dues revenue ideas, flesh them out, and co-create plans to help put these real ideas into action and, most importantly, get support from your colleagues and approval from your board. Get all the tools you need to put your new education and certification ideas to work to create an incredible impact this year. More info/register.

Hosts: WBT Systems and Non-Dues-A-Palooza

Presenters:

  • Michelle Brien, vice president, marketing and product strategy, TopClass LMS by WBT Systems
  • Teri Carden, founder, 100Reviews and Non-Dues-a-Palooza

Thu 4/7 at 2 p.m. – Spring Tapas Talks: Leading AMCs Share Knowledge That Satisfies

Join a fun and interactive knowledge sharing session, featuring some of the industry’s leading association management companies (AMCs) and these questions: What’s the benefit to staff, members, and board of using an AMC? When and why is it the right option? Who defines the roles when going from inhouse to AMC and/or from AMC to another AMC? How and why do AMCs offer some specialized services and options in addition to full-service management? 1.5 CAE credits. More info/register.

Host: Barbara J. Armentrout, CAE on behalf of QiqoChat and the Tapas Team


Thu 4/7 at 2 p.m. – Masters of Content: Going Beyond HTML & PDF to Deliver the Best Web Experience

We all want to deliver first-rate content using video, audio and imagery but doing this wrong can lead to frustrated users, bad Web performance or losing your audience all together. Learn what tools the pros use to incorporate and tune these content types to keep audiences engaged, how to use the latest web design trends for 2022, and the key factors for delivering engaging digital experiences beyond web pages and PDFs. 1 CAE credit. More info/register.

Host: 501 Works

Presenters: James Marquis, Chief Innovation Officer and The CIO, and Jim Faris, Creative Director, 501 Works


Thu 4/7 at 3 p.m. – Measuring Your Marketing Effectiveness: How Mature is Your Marketing?

Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. Learn what marketing maturity is and how it relates to marketing effectiveness across six key categories; the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum; and next steps to achieve greater marketing effectiveness. Find out about The Mighty GPS™, a new self-assessment to measure your marketing maturity. More info/register.

Host: Mighty Citizen

Presenters: Rachel Clemens, Chief Marketing Officer, and Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen


Fri 4/8 at 12 p.m. – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms. More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Ann Fossa via Unsplash

Association Brain Food Weekly: 3.18.22

The weekly list of free educational events and resources for the association community…

a view to the sky from underneath spring leaves on a tree branch – inspiration for a weekly list of free educational events and resources for the association communitySoul music. Violinists across the world play for Ukraine—a minute and a half that will move you to tears. Well, it did me, whether from the beauty or sadness, I don’t know.

Digital transformation strategy. WBT Systems digs into ASI’s 7th annual Membership Performance Benchmark Survey to find out how associations are working through their digital transformation. The successful ones are focusing more on data governance, flexible work models, staff development, and new business and membership models.

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more.

Imposter syndrome. Remote work has exacerbated imposter syndrome for many professionals. Achurch Consulting describes how to spot imposter syndrome on your remote team and how to help employees avoid and overcome it.

No going back. I agree with Mary Byers, CAE, that the pandemic, despite the losses it caused, also had silver linings. She says associations shouldn’t return to “business as usual” or “get back to normal.” Instead, she offers four reasons to embrace the “unusual” opportunities we’ve been given.

Crypto conundrum. I don’t know what to think about all this, but eventually the path forward will become clearer. In the meantime, I’m sharing two perspectives. First, Mark C. Angelos and Jose Triana at Sidecar describe what associations might want to know about the basics and benefits of blockchain and Web3. Ed Zitron, on the other hand, thinks Web3 and crypto shouldn’t get the benefit of the doubt since they may end up creating more problems than they solve.

Micromanaging board. Whenever I hear about a board getting involved with operational issues, I get the heebie-jeebies. Dr. Eugene Fram explains how to move a board out of the weeds and toward a more effective, strategic governance model.

Groupthink. Consensus-based problem-solving groups, like boards and committees, are highly susceptible to groupthink. At Harvard Business Review, Jennifer Mueller, Sarah Harvey, and Alec Levenson lay out three steps groups can take to steer clear of groupthink.

Quick hits

If you’re new to consulting, you might appreciate these tips for growing your practice. (Pragmatic Consulting Club)

Advice for speaking up and connecting: “We hold back from speaking up, asking questions and reaching out because we worry about what others will think of us. But what if instead we looked at all the new possibilities available to us when we do speak up?” (Deb Liu)

A military veteran knows why your employees are leaving. (Aaron De Smet and Adria Horn, McKinsey Quarterly)

“It’s the boring stuff, the Russians are learning, that kills you in the end.” The complete idiot’s guide to military logistics—using a family’s road trip to Grandma’s as an analogy. (Thomas E. Ricks, Backbencher)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Last weekend, while some of you were getting snow, here in NC, a cold front moved in. Temperatures dropped during the day to the low 30s and continued to descend into the night. Last call for cozy! A faux-Thanksgiving meal: herby turkey meatballs with gravy, mashed potatoes and cranberry chutney. My herb mix for the meatballs is rosemary, sage and thyme. I also add garlic and an extra egg. My version of the chutney recipe includes jalapeño, orange zest, lots more ginger, and maple syrup instead of honey. Our veggie: broccoli florets roasted with red onion, mushrooms, and garlic powder, sprinkled with parmesan once out of the oven.

Later in the week, two of my favorite fish dishes. Hmm, I bet I say that a lot. First, swordfish with a creamy (but no cream) jalapeño sauce. I added a shallot to the jalapeño sauce this time, an excellent suggestion from the recipe comments. On the side, the usual sautéed greens and a roasted sweet potato. The next night, Thai-style catfish with sweet and spicy green beans.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 3/18 at 9 a.m.* – Where Data Meets Adventure: Using Event Data to Push Your Boundaries Without Pushing Your Luck 

Events are changing. In the last couple of years, we’ve seen a massive shift in working habits, consumer habits, and customer needs. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. More info/register.

Host: Explori

Presenters: event experience strategist Robyn Duda and event data specialist Clive Morris

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 3/18 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/18 at 1 p.m. – Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor

Learn how to identify and implement strategies for being a trusted advisor to your clients, use several different techniques for helping clients articulate measurable event goals, evaluate and apply different models for calculating event ROI, and craft and deliver a narrative to senior stakeholders for how your event drives business goals. More info/register.

Host: Event Leadership Institute

Presenter: Howard Givner, Founder and CEO for the Event Leadership Institute


Fri 3/18 at 4 p.m. – Speed Networking

Join your association colleagues for an open networking event—ten five-minute, one-on-one breakout sessions. Introduce yourself using your elevator pitch if you have one. Let your partner know about any particular skills or other ways you are willing to help those in your network and learn the same from them. If time permits, come back together as a group and ask volunteers to share some things they learned from those they spoke with. More info/register.

Host: Fridays@4

Facilitator: Mike Ulmer, founder and CEO of Eagle Creek Partners


Mon 3/21 at 1 p.m. – Academic-Association Relationships (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Connie King, Director of Professional Development, Baldwin-Wallace University

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day featuring presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 3/22 at 11 a.m. – Accounts Payable (AP) Automation 101: Impact on Your Organization and Your Industry

Accounts Payable is the last line of defense against certain types of fraud, and it holds immense responsibility to manage cash, comply with myriad regulations, and operate efficiently to ensure suppliers get exactly what they are promised, on time, every time. Learn about supplier vetting and the KYS (Know Your Supplier) standard, the state of the art in payment methods, and AP best practices to create value. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Christopher Corr, President and Founder, Cost Wellness LLC
  • Don Farias, COO and Founder, Lucrotec

Tue 3/22 at 12 p.m. – Sustainable F&B: Your Guide to Eco-Friendly Meals – Whitepaper Debrief

The choices you make for your event meal functions can have positive or negative effects on ecosystems, greenhouse gas emissions, water quality, waste and more. From ingredients and portion sizes to waste reduction and service ware, learn about the choices you make as part of the strategy, design and execution of event F&B functions through the lens of sustainability, all based on MPI’s new whitepaper, “Sustainable F&B: Your Guide to Eco-Friendly Meals.” 1 CMP credit. More info/register.

Host: MPI


Tue 3/22 at 1 p.m. – Ensure Your Website Project Is a Success, Not a Statistic

More than half of all major marketing and IT projects, like website redesigns or replatforming, fail to meet expectations. Learn the most important steps to take to keep everyone, from your project sponsors to your agency partners, on the same page—and avoid having your website redesign be part of that negative statistic. More info/register.

Host: American Marketing Association

Presenters: Jonathan Bailer, CTO, and Kyle McFarland, Engagement Director, Liquid


Tue 3/22 at 2 p.m. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges

By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. Learn how disruptions from changes in the event landscape to the labor shortage have amplified non-dues revenue challenges; how associations and corporations can work together as partners to deliver significant impact; innovative non-dues revenue ideas that deliver value for associations’ members, sponsors, and the industries they serve; and real-world examples of innovative non-dues revenue campaigns that have delivered results for associations and their sponsors. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Teri Carden, founder, 100Reviews, and creator of Non Dues-a-Palooza
  • Bruce Rosenthal, co-founder, Partnership Professionals Network
  • Joel Resnik, Gather Voices

Tue 3/22 at 2 p.m. – Post-Pandemic Contract Clauses

Learn about key contractual provisions to keep in mind for negotiations with all types of venues as things continue to open up, real world force majeure clause triggers in a post-Covid world, and how to negotiate for a win-win and prepare for the worst. More info/register.

Host: Smart Meetings

Presenter: Ty M. Sheaks, lead for the Restaurant & Hospitality Section, McCathern, Shokouhi, Evans, Grinke law firm and faculty legal advisor to the International Association of Venue Managers


Tue 3/22 at 3 p.m. – Membership Recruitment: How to Reach New Markets

Learn about the mistakes you don’t realize you are making with your membership program, the unseen problems standing in the way of your member retention, the must-do’s to successfully execute a membership program, and how to achieve long-term membership resiliency. More info/register.

Host: Grype

Presenter: Tony Rossell, Senior Vice President, Marketing General Incorporated


Wed 3/23 at 11 a.m. – Women in Tech: Breaking the Digital Glass Ceiling

Gender diversity in technology remains an obstinate problem despite the growing voices pushing for gender equality in the industry. One of the most prominent gaps in gender equality is in the tech world, where studies show that only 25% of jobs are held by women. How can we get more women into the tech space? Hear from three women at various stages in their tech careers and engage in discussions surrounding three main topics: getting into tech, succeeding in tech, and being a resource for other women in the tech world. More info/register.

Host: KUDO

Presenters:

  • Bukola Ashaolu, Information Technology Director, NELP
  • Jenifer Sessums, Chief Design Officer, Steampunk
  • Sabra Tourigny, Vice President, HCM Transformation, Oracle North America Applications
  • Eleanor Warncock, Commissioning Editor, Sifted
  • Pia Decarsin (moderator), Marketing Communications Manager, KUDO

Wed 3/23 at 12 p.m. – Idea Swap: Ways to Celebrate & Appreciate Our Volunteers

How do we authentically reward, recognize and support our chapter volunteers? To celebrate National Volunteer Week, we’ve compiled our favorite ways to show appreciation now or at any time of the year. In reality, we don’t need a month or week designated to thank our volunteers; instead, we should be showing our appreciation all year long. Join us for an idea swap with your CRP peers chocked full of ideas and inspiration to show your volunteers some love. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 3/23 at 12 p.m. – Membership Roundtable Discussion: Recruiting Student and Early-Career Members

Swap successful practices in student and early-career membership recruitment. Hear examples from experienced association professionals and discuss your own student and early-career membership programs during break-out sessions focused on topics, including: value proposition and member benefits for students and early-career professionals; the great debate—free vs. paid student memberships; sourcing and prospecting students (how to find them); and how chapters can support student and early-career membership. More info/register.

Host: ASAE Membership Professionals Advisory Council

Presenters:

  • Elisa Joseph Anders, Senior Account Director, Marketing General Incorporated
  • Julie Boggs, Vice President of Membership Development, ConnexFM
  • Matt Rankin, Director of Membership Development, Intellectual Property Owners Association
  • Tim Fest, CAE, Senior Membership Manager, Society for Industrial and Applied Mathematics

Wed 3/23 at 1 p.m. – The Roadmap to Engagement: Using Video Strategically

Video is a must-have for associations to provide value and engage with their members. By lowering the cost and monetizing video, it will turn into a profit center when produced and distributed to your audience strategically. Learn the four steps to using video strategically; best practices on using video as a pillar for your content strategy; professional services, technology and trends for creating professional video content on a budget; and creating marketing and micro-learning content to support your webinars, events and continuing education content. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Doug Coombs, Director, Client Solutions, WorkerBee.TV


Wed 3/23 at 2 p.m. – Association Lessons From… West Point

Angela graduated from the United States Military Academy and then served as a Military Intelligence Officer with the U.S. Army for five years. She is currently the Executive Director at Maine State Bar Association. In this video chat series, the first 15 minutes or so will be an interview of the guest, followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, founder, CQbd


Wed 3/23 at 2 p.m. – Monetizing Virtual and Hybrid Events

Both virtual and hybrid events offer a range of revenue-generating opportunities, whether through immediate return on a single event, or by repurposing the content and increasing engagement over the long term. Learn about pricing event registration and participation, extending the long-term value for attendees, leveraging content to create new revenue-generating opportunities, and exploring new sponsorship models. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Arianna Rehak, CEO and Co-Founder of Matchbox Virtual Media
  • Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group

Wed 3/23 at 3 p.m. – 5 Ways to Leverage Your Virtual & Hybrid Event Data

Learn five ways to leverage all your event data, including analyzing your pre-pandemic and post-pandemic event data together, in context; first-time, virtual-only attendees and what behavior they took, if any, after your event; and insights to help inform your event strategies and decision-making moving forward. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Wed 3/23 at 3 p.m. – EIC Workshop: Accelerating Equity in the Events Industry

Hear early results from EIC’s seminal benchmark study to determine the current state of diversity, equity, and inclusion within the workplace across the events industry. Participate in discussions on the development of tools, resources and recommendations to turn our vision to action and lead the challenge against discrimination and systemic racism in the events industry. 1 CMP/CAE credit. More info/register. Locations: National Harbor, MD and online.

Host: Events Industry Council

Presenters:

  • Smita Tharoor, Founder, Tharoor Associates, Co-Founder, Culturelytics
  • Amy Calvert, CEO, Events Industry Council
  • Jason Dunn, Co-Chair, EIC Equity Task Force and Group Vice President, Diversity, Equity & Inclusion, Cincinnati USA Convention & Visitors Bureau
  • Greg DeShields, Executive Director, Tourism Diversity Matters

Thu 3/24 at 9 a.m. – War in Ukraine: Implications for Associations

This session is designed to help associations think through the situation from a macro perspective while learning from and sharing with each other. Specifically, our panel is designed to convene association leaders and experts supporting the community to address how they’re grappling with supporting their members, staying in alignment with sanctions, and thinking through policies and procedures for what may be next to ensure business continuity in the event of prolonged conflict. More info/register (ASAE members only).

Host: ASAE

Presenters:

  • Magdalena Mook (moderator), CEO of the International Coach Federation
  • Steven Basart, Vice President at Kellen
  • Dorothy Deng, Partner at Whiteford Taylor Preston, LLP
  • Mark Rubin, CEO and Executive Vice President of the Society of Petroleum Engineers

Thu 3/24 at 10 a.m. – What’s Working Now: Biggest Missed Opportunities When Redesigning Your Website

If you’re planning a website redesign, the last thing you want to be saying six months from now is “If only we…” Hear lessons learned for laying the groundwork for a successful website that engages your members, generates more revenue, and makes your job easier, such as improving user experiences by involving members in the process, increasing ROI by planning strategies to drive revenue, and simplifying site management by curating content. Learn about the value of member interviews, usability testing, SEO planning, content audits, and performance metrics. 0.5 CAE credit. More info/register.

Host: Results Direct

Presenter: Laura Johnson, Sr. Solutions Consultant, Results Direct | RD Mobile


Thu 3/24 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Take a deep dive through the recently released 7th annual 2022 Membership Performance Benchmark Report. Nearly 300 association professionals participated, with findings showcasing the latest member engagement and retention strategies, the impact of new technologies, the power of digital transformation, and the ongoing effects of COVID-19. More info/register.

Host: ASI


Thu 3/24 at 11 a.m. – Micro-credential Models for Associations & Certifiers

Learn how to use micro-credentials to meet market needs, engage members and facilitate career development. Hear about micro-credential models for providing on-ramps into the profession, creating paths to certification, facilitating career/job change, supporting and recognizing recertification and continuing professional development. Find out about the advantages and challenges associated with different models. More info/register.

Host: Knapp & Associates


Thu 3/24 at 12 p.m. – Moving from Uncertain to Unstoppable

The past two years have offered plenty of opportunities to grow, redesign, learn, redirect, and get creative. Yet, many find themselves attempting to build engagement in the same old ways. It’s time to stop hoping things will change and learn new strategies for building connections with members. Learn how to engage both in-person and online attendees during hybrid events, crowdsource collective wisdom to help make informed decisions, run effective online meetings and see why “virtual” is not the answer, and genuinely connect with your audiences using innovative technology. 1.5 CAE credit. More info/register.

Host: AffiniPay for Associations

Presenter: Sue Hawkes, CEO, YESS!


Thu 3/24 at 12 p.m. – Marching Towards Workplace Equity for Women

Women are still paid just $0.82 for every $1.00 a man makes. And although women make up 39% of the workforce, they account for only 11% of executives across 1,100 global companies. Statistics are even worse for women of color, women who are part of the LGBTQ+ community, and women with disabilities. Learn how bias, pay disparities, exclusion, and harassment continue to be a challenge for women in the workplace; how inequities expand when considering intersectionality of race, disability, sexual orientation, and other aspects of identity; and how we can take action to mitigate barriers, ensure inclusion, and make progress toward the goal of an equitable professional experience. More info/register.

Host: The Diversity Movement

Presenters:

  • Cynthia Barnes, Founder and CEO, National Association of Women Sales Professionals
  • Natalie Eicher, Co-CEO & Co-Founder, Mettacool
  • Elaine Montilla, Founder, 5xMinority
  • Kaela Sosa, CDE, Curriculum & Programming Manager, The Diversity Movement

Thu 3/24 at 12 or 12:30 p.m. – Nonprof‎it Chapters and Sections: Animating Component Activities while Managing Legal Risk

Hear the pros and cons of typical chapter and section structures, examine how to effectively minimize legal risks to the parent organization, get an update on changes to the group exemption process, and discover tips and strategies to help resolve friction and tension in the component family. More info/register. Locations: Washington DC and online.

Host: Venable LLP

Presenters:

  • George E. Constantine (moderator), Partner, Venable LLP
  • Judith Y. Kim, Counsel, Venable LLP
  • Andrew L. Steinberg, Associate, Venable LLP

Thu 3/24 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part VI): Experiences from Event Pros in the Field

Event experts will share their experiences and lessons learned planning and executing safe live events. Hear how they handled different situations and balanced engagement and safety. 1 CAE/CMP credit. More info/register.

Host: Event Farm

Presenters:

  • Jennafer Ross, CEO, JR Global Events
  • Ryan Costello, co-founder, Event Farm, and chief strategist, MemberSuite

Thu 3/24 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Julia Fitzgerald, Chief Marketing Officer, American Lung Association


Thu 3/24 at 1 p.m. – Increase ROI by Increasing Wellness

Wellness means different things to different people. But we can all agree it’s when your mind and body and mental state are in sync with each other. What if you could help facilitate that alignment for your event attendees? What if by doing so, their experience increased in value. What if by investing 10% on wellness, you could increase ROI by 30%? Join us for a discussion about how mindset, movement and nutrition can transform your attendee’s experience and help them walk away forever changed. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenter: Dave Stevens, Director of Global Events, Alation


Thu 3/24 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Role of Workplace

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Maddie Grant, co-founder, Propel


Thu 3/24 at 4 p.m. – Beyond Diversity Optics: Are You In?

The “business case” for diversity doesn’t mean what you think it does. It’s a powerful tactic, but “doing the work” is rooted in justice, not profit. To miss that nuance is a big misstep that can derail your best efforts with the workforce and communities you serve. Organizations are rushing to address diversity, inclusion, equity, representation, justice, and belonging, but where does one start the conversation, and how do short- and long-terms results occur? Learn about proven methods for starting critical DEI conversations and misnomers of current practices. 1 CAE credit. More info/register.

Host: Reston Loudoun ASAE Swap

Presenter: Garet Turner CMP, CAE, Principal and Managing Partner, Flock Theory


Fri 3/25 at 11 a.m. – The Association Show: Content

Learn how you can crowd source content from your community for your events. Plus, we’re bringing back the very popular debate from season one. 1 CMP credit. More info/register.

Host: EventMobi

Presenters:

  • Smriti Bansal, Head of Content, Braindate by e180
  • Jillian Cardinal, DES, Partnership Manager, Braindate by e180
  • Thorben Grosser, VP of Product Marketing & Events, EventMobi

Fri 3/25 at 4 p.m. – Tap Into the Intelligence of Your Heart

Accumulated stress is often the underlying cause of anxiety, anger, depression, sleeplessness, illness, and more. Cultivating your well-being and resilience is essential in a world of elevated stress and rapid change. Learn how the heart influences your perceptions, emotions, intuition, and health. Find out how to approach situations with more emotional balance, compassion, clarity, and confidence; activate better health, more energy in your body, and maintain it throughout the day; reduce your levels of stress, worry, and fatigue; and increase your ability to focus, process information, and solve problems. More info/register.

Host: Fridays@4

Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer


Tue 3/29 at 12:30 p.m. – Book Club: The Art of Gathering

According to Priya Parker, author of The Art of Gathering, “A memorable gathering is more than the proper table setting, menu and décor.” The true magic lies in the connection created between people. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. More info/register.

Host: Abby McCulloch Mund


Tue 3/29 at 2 p.m. – What to Expect from Event Contracts in 2022

If you are starting to plan your association’s next event or already have events on the books for 2022, you will need to consider how to navigate contract negotiations that take into account all we learned—and still have to learn—in a post-COVID environment. Learn helpful strategies to effectively develop, negotiate and manage contracts and contracting relationships; contracting clause considerations for your next event; and ordinary vs extraordinary contract clauses geared towards the type of event you are planning. 0.5 CAE credit. More info/register.

Host: Sidecar

Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource


Wed 3/30 at 12 p.m. – Power Up with Google Search, Display, & Retargeting Campaigns

Online ads can increase brand awareness up to 80%. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Learn how VSCPA experienced 1400% return on investment using a Google retargeting campaign. Hear how to implement retargeting to achieve your organization’s strategic communication goals. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

  • Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA)
  • Tim Prestianni, senior digital marketing manager, Unleashed Technologies

Wed 3/30 at 12 p.m. – AWTC Lunch Meet-Up

Have lunch with AWTC and Cynthia De Jesus, Solutions Advisor, Association Analytics. Come connect with us in 4D for an informal, networking lunch. Location: Virginia. More info/register.

Host: Association Women Technology Champions


Wed 3/30 at 1 p.m. – Five Traits of Strategic Thinkers

Leaders face many challenges that must be addressed, but none are more important than planning the organization’s future. Disruption, turbulence, and risk are here to stay. Every leader must be able to quickly adapt to changing circumstances or performance will suffer. This sobering reality requires leaders to make agile strategic decisions and remain focused on what matters most. Learn the key questions asked by strategic thinkers to navigate through changing times to achieve superior organizational performance. More info/register.

Host: .orgCommunity

Presenter: Doug Maris, Vice President of Operations, Senior Consultant & Senior Trainer, LBL Strategies


Wed 3/30 at 2 p.m. – Opening (or Re-Opening) Your Hybrid Office

Like many other organizations over the last year, you probably changed your plans multiple times regarding how your staff will return to the office. But have you ever asked the question, why? As you start to put policies and procedures in place around your model, understanding the “purpose” for gathering is more critical than alternating certain days of the week in the office. Hear the critical questions surrounding this topic and the best practices for strategically bringing your staff back to the office in a way that better reflects the way work actually gets done. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 3/30 at 2 p.m. – A One-Two Punch: Innovative Member Benefits that Drive Revenue (NDaP Expert Series)

Many of your association peers are developing innovative digital products and services that not only better serve their members and strengthen membership, but also bring in some serious cash for their organizations. Join us for a behind-the-scenes tour of some recent association projects that are better meeting members needs online, while providing enhanced or new revenue sources. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group


Thu 3/31 at 12 p.m. – AWTC Salon: Recruiting and Retaining Tech Talent

Associations and industry partners are seeing a deficit in technical talent. Skilled technical staff are harder to retain and vacancies are sitting open for much longer. What can we do? Join an interactive conversation on recruiting and retaining tech talent. We’ll discuss both challenges and opportunities during the Great Resignation and this new era of hybrid work. More info/register.

Host: Association Women Technology Champions (AWTC) and ASAE Technology Professionals Advisory Council

Presenters:

  • Dorothy Deng, Partner, Whiteford Taylor Preston
  • Stephen Gabriel, Director of Technology, American Health Law Association
  • Elizabeth George, Chief Membership Officer, American Guild of Organists
  • Tori Miller Liu, Chief Information Officer, American Speech-Language-Hearing Association
  • David Stephenson, Vice President, Knowledge and Technology, American Physical Therapy Association

Thu 3/31 at 1 p.m. – Making Sense of Google Analytics

Google Analytics offers a wealth of data to help you improve your website, drive more revenue, target your marketing efforts, and better serve your members—if you know how to leverage it. Learn about the ins-and-outs of Google Analytics to improve your website results; increase online purchases and event registrations; inform content strategy, marketing and resource allocation; and make better, data-driven decisions. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Ash from Modern Afflatus via Unsplash

Association Brain Food Weekly: 3.11.22

The weekly list of free educational events and resources for the association community…

focused shot of white birch tree trunks – inspiration for a weekly list of free educational events and resources for the association communityGrassroots advocacy survey. Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program, is asking associations to contribute to the 2022 Grassroots Influence Pulse study. The study assesses trends in grassroots and PAC influence tactics, as well as lawmaker responses to those influence tactics. Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence.

Virtual conference attendee’s attention. Is your virtual conference engaging enough to prevent multitasking? Don’t be so sure—and don’t assume that’s an impossible goal. WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged.

Member engagement. Whenever Dean West, FASAE, takes a seat at his blog bar, you can expect a good read. This time, he shares what conservation groups can teach associations about member engagement. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments.

Futurist thinking. If you want to think like a futurist, Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. You’ll need to keep your antennae up and use a mix of intuition, understanding and imagination to plan ahead. This is one of those articles I can see returning to again and again.

Cryptocurrencies. Just as you get the hang of blockchain, now it’s spawning all kinds of new stuff. Sidecar published a series of posts about blockchain-related concepts, like DAOs and NFTs. Start here with their post about cryptocurrencies.

Event NFTs. I find this new world fascinating, so I attended a U.S. Transactions Corp. webinar last week about NFTs. I made a promise to myself that I’d only buy an NFT if I absolutely fell in love with its concept and design—that hasn’t happened yet. At EventMB, Eileen Wennekers explores the many possibilities for event NFTs. I don’t see the real value yet but it’s early days. An NFT has to scratch an itch, solve a problem, or open up an opportunity, not just get stuck onto an event for novelty’s sake. But, hey, that’s just my opinion, today. Watch this space.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Because we enjoyed leftovers, made do with snacks and ate out, I only made one dinner from scratch last week: NC-style pan-fried striped mullet (dredged in flour, then buttermilk with hot sauce, then cornmeal/panko with cayenne), roasted broccoli (with garlic powder, lemon zest and parmesan) and roasted sweet potatoes.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 3/11 at 12 p.m.* – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with these topics: platform overload, the future of transactions, baking (and her enemy, sourdough), and movies that are stupid that she loves (e.g., Twilight). More info/register.

Host: Association Women Technology Champions

Guest: Kerri L. McGovern, MPP, CAE, Senior Director of Membership, ACC

*All events are online at Eastern Standard Time on 3/11 and 3/12 and Eastern Daylight Time for the rest, unless otherwise noted.


Fri 3/11 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/11 at 4 p.m. – ASAE’s Diversity Executive Leadership Program (DELP)

Join your association colleagues to learn more about the ASAE DELP. We will have a recent graduate of the DELP as well as an ASAE staff member to explain the program. Registration recently opened, and the program was just revised. More info/register.

Host: Fridays@4

Presenters:

  • Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE
  • Juan Amador, CAE, Director, Constituent Engagement, Association of American Medical Colleges

Sat 3/12 at 10 a.m. – Step Up & Step Out: Resetting Resilience in 2022

A free virtual half-day summit featuring women in associations and non-profits of African, Latin, Native, and Asian heritage. Join dynamic panelists, and fellow association and non-profit sisters for a candid conversation about resetting our resilience, how it feels, and what we can do about it. You’ll leave with checklists, real-life stories, resources, connections, and practical tools to recognize and combat the cycle of “doing too much,” and how to halt “being sick and tired.” 3 CAE credits. More info/register.

Host: Mariama Boney, Achieve More LLC


Mon 3/14 at 1 p.m. – Mindful Volunteering (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Cristin Caine, founder and CEO at Charity Connect

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/15 at 11 a.m. – Decoding the Buyer’s Journey

Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term—after all, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And how does it generate growth in the form of new memberships? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution


Tue 3/15 at 12 p.m. – Stop Scrolling, Start Connecting! Using LinkedIn to Level Up Your Business Relationships

Come take a journey through the world’s most powerful B2B platform and learn how to go from passive observer to active participant. Find out how to engage with your target audience using three connection strategies, create a healthy balance of content that helps you to be seen as a thought leader for your industry, and discover three of LinkedIn’s most effective content formulas that will “stop the scroll” and engage with your audience. 1 CMP credit. More info/register.

Host: MPI

Presenter: Leanne Calderwood, CMP, Personal Branding and LinkedIn Trainer


Tue 3/15 at 2 p.m. – The Forest, The Trees, and the North Star: How a CRM Helps — and Doesn’t Help — Your Nonprofit’s Data Journey

Is your CRM alone enough to turn your data into analytical insights? Developing a true 360-degree view of your supporters and executing analytics-powered campaigns often requires an array of technology and expertise that goes far beyond the CRM. Learn about the advantages and limitations of a modern CRM, how to develop an analytics strategy that drives technological and organizational investments, and real-world lessons from nonprofit organizations that have already taken this analytics journey. More info/register.

Host: Civis Analytics

Presenters:

  • Jenny Sy, Data Science Manager, USA for UNHCR
  • Justin Birdsong, Vice President, Cause Craft Consulting
  • Anna Berman, Sr. Applied Data Scientist, Civis Analytics

Tue 3/15 at 2 p.m. – How to Grow Your Association’s Membership

Learn about the biggest mistakes associations make with their memberships sites, the member engagement challenges that almost every association has — and how to overcome them, the single design mistake that is driving away your members, why your membership site will fail without these five features, and the three levels of member engagement that a membership site can create. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist


Wed 3/16 at 11 a.m. – Looking Forward 2022 (Impact): Trends and Analysis

Lessen your uncertainty heading into 2022 with the latest data in the Looking Forward® Impact survey, the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global and stakeholder perceptions. Understand the factors impacting association strategy and identify what associations are doing to strategically adapt. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Dean West, FASAE, founder and president, Association Laboratory
  • Nikki Golden, CAE, strategist, Association Laboratory

Wed 3/16 at 11 a.m. – Meeting Pro’s Helping Meeting Pro’s

Join your meetings and events peers in a quick, fun networking format. In a series of short, one-on-one rotations, you’ll connect with the people you want to meet based on intelligent matching criteria. It’s a fun and productive format that may help you solve a tricky challenge or introduce you to a great new colleague. More info/register.

Host: Lee Gimpel, Better Meetings


Wed 3/16 from 12 to 3 p.m. – #EventProof: Level-Up Your Virtual Experiences

The event industry is emerging from multiple challenging years of uncertainty. Those who weathered the storm bring forth the tools and skills they acquired to adapt to bring people together despite the odds. Join them and your peers for a half-day summit dedicated to showing event profs how to become #EventProof. Learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike. More info/register.

Host: Hopin


Wed 3/16 at 2 p.m. – Association Revenue: Plan Your Work, Work Your Plan

Associations are crossing new territory as members, attendees, sponsors and advertisers have higher demands and options for their investments. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Hear about a strategic approach to the tactical elements of sales planning, including actions and activities to increase revenue, pipeline quadrants of territory management, and forecasting best practices. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Dan McGrath, Vice President, Client Development, COACH MEdia


Wed 3/16 at 2 p.m. – The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World

“Digital fatigue” is not a sign of our changing times, it’s a sign that people are tired of bad marketing. Audiences want digital experiences that are interactive, engaging and human. Learn how to take an audience-centric approach to content and give audiences more personalized experiences. More info/register.

Host: Content Marketing Institute

Presenter: VP of Marketing at ON24, Mark Bornstein


Thu 3/17 at 11 a.m. – 15 Ways to Take Your Newsletter to the Next Level

Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, Director of Client and Market Success, rasa.io


Thu 3/17 at 1 p.m. – How to Turn the Great Resignation into a Great Credentialing Opportunity

The Great Resignation has left many organizations trying to make do with fewer workers and scrambling to hire talent in this hypercompetitive employment market. But the surge in resignations represents a golden opportunity for learning businesses. More individuals are hungry for effective, efficient ways to gain and demonstrate skills and knowledge as they look for their next position, and organizations need ways to attract and retain talent. The certifications, licenses, certificates, and other credentials offered by your learning business can address the needs of both learners and employers. Get a clear sense of the opportunity the current moment represents and how to leverage credentialing to grow—and have a greater impact in the world. 1 CAE credit. More info/register.

Host: Leading Learning / Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Ashish Rangnekar, CEO at BenchPrep

Thu 3/17 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and for following brand standards while ensuring marketing performance. In this class, David explains landing page and microsite strategies and discusses the top reasons for failure. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: David Alexander, General Manager and Chief Communications Officer, Rotary International


Thu 3/17 at 1 p.m. – Virtual Conference and LMS Integration: Extending Conference Content

Many organizations consider using their Learning Management System (LMS) to extend the life of their conference content. Adding these recordings to an LMS may seem to be the natural next step. There, however, are many considerations to address before content is simply imported into an LMS. Learn about the key factors to consider before embarking on an integration and the data-logistics of a successful integration. 1 CAE credit. More info/register.

Host: EVA

Presenters:

  • Matt Peterson, relationship director, MapleLMS
  • Vinnu Deshetty, event tech advocate, EVA

Thu 3/17 at 1 p.m. – MAACME Chat

A virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education. All health education professionals are invited to attend, regardless of your role, experience, or organization. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education


Thu 3/17 at 2 p.m. – Behind the Curtain of ASAE’s Power of Associations Awards: What You Need to Know Before You Apply

Learn what you need to know before applying for the Power of Associations Awards. Hear about the application and best practices. More info/register.

Host: ASAE

Presenters:

  • Mark A. Vasquez, CAE, Chair of the Power of Associations Awards Committee and Sr. Program Manager, IEEE
  • Victoria Forlini, CAE, two-time Summit Award winner and Vice Chair of the Power of Associations Awards Committee, and Director, Meetings, AGU
  • Mary Kate Cunningham, CAE (moderator), SVP, Public Policy, ASAE

Thu 3/17 at 2 p.m. – The State of Cryptocurrency: Challenges, Regulations, and How to Leverage this Tech

Cryptocurrencies and blockchain-based technologies are transforming business, government, and global economic activity forever. This technology has already faced its share of hurdles, with regulatory concerns around consumer protection, tax compliance, securities and commodities oversight, financial surveillance, anti-money laundering, and privacy and identity. Hear about the current state of cryptocurrencies, including legal and regulatory guardrails in place plus the evolving state and federal regulatory and legislative landscape of cryptocurrencies; policy challenges and changes surrounding crypto assets and blockchains; insights on the path forward and the technological innovations ahead; and how to leverage the benefits of these technological innovations for your organization. More info/register.

Host: FiscalNote

Presenters:

  • Lisa Ledbetter, Partner, Reed Smith
  • Anne Warner, General Counsel, Algorand
  • Salman Banaei, Head of Public Policy, Chainalysis
  • Teana Baker-Taylor, Chief Policy Officer, Chamber of Digital Commerce
  • Kimberly Quinones, Executive Vice President and CFO, Hudson River Park Trust

Thu 3/17 at 2 p.m. – The RFP of the Future

Find out what the RFP of the future looks like and, more importantly, how meeting professionals can leverage their meetings portfolio to maximize their success. Hear what is keeping meeting professionals up at night, what resources are helping them move forward, and real-world examples of what is working now. More info/register.

Host: Smart Meetings

Presenters:

  • Emily Scheiderer, director of education, sales and services, Destinations International
  • Darren Green, senior vice president of sales and services, Los Angeles Tourism and Convention Board

Fri 3/18 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/18 at 1 p.m. – Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor

Learn how to identify and implement strategies for being a trusted advisor to your clients, use several different techniques for helping clients articulate measurable event goals, evaluate and apply different models for calculating event ROI, and craft and deliver a narrative to senior stakeholders for how your event drives business goals. More info/register.

Host: Event Leadership Institute

Presenter: Howard Givner, Founder and CEO for the Event Leadership Institute


Fri 3/18 at 4 p.m. – Speed Networking

Join your association colleagues for an open networking event—ten five-minute, one-on-one breakout sessions. Introduce yourself using your elevator pitch if you have one. Let your partner know about any particular skills or other ways you are willing to help those in your network and learn the same from them. If time permits, come back together as a group and ask volunteers to share some things they learned from those they spoke with. More info/register.

Host: Fridays@4

Facilitator: Mike Ulmer, founder and CEO of Eagle Creek Partners


Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day featuring presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 3/22 at 2 p.m. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges

By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. Learn how disruptions from changes in the event landscape to the labor shortage have amplified non-dues revenue challenges; how associations and corporations can work together as partners to deliver significant impact; innovative non-dues revenue ideas that deliver value for associations’ members, sponsors, and the industries they serve; and real-world examples of innovative non-dues revenue campaigns that have delivered results for associations and their sponsors. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Teri Carden, founder, 100Reviews, and creator of Non Dues-a-Palooza
  • Bruce Rosenthal, co-founder, Partnership Professionals Network
  • Joel Resnik, Gather Voices

Wed 3/23 at 12 p.m. – Idea Swap: Ways to Celebrate & Appreciate Our Volunteers

How do we authentically reward, recognize and support our chapter volunteers? To celebrate National Volunteer Week, we’ve compiled our favorite ways to show appreciation now or at any time of the year. In reality, we don’t need a month or week designated to thank our volunteers; instead, we should be showing our appreciation all year long. Join us for an idea swap with your CRP peers chocked full of ideas and inspiration to show your volunteers some love. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 3/23 at 12 p.m. – Membership Roundtable Discussion: Recruiting Student and Early-Career Members

Swap successful practices in student and early-career membership recruitment. Hear examples from experienced association professionals and discuss your own student and early-career membership programs during break-out sessions focused on topics, including: value proposition and member benefits for students and early-career professionals; the great debate—free vs. paid student memberships; sourcing and prospecting students (how to find them); and how chapters can support student and early-career membership. More info/register.

Host: ASAE Membership Professionals Advisory Council

Presenters:

  • Elisa Joseph Anders, Senior Account Director, Marketing General Incorporated
  • Julie Boggs, Vice President of Membership Development, ConnexFM
  • Matt Rankin, Director of Membership Development, Intellectual Property Owners Association
  • Tim Fest, CAE, Senior Membership Manager, Society for Industrial and Applied Mathematics

Thu 3/24 at 10 a.m. – What’s Working Now: Biggest Missed Opportunities When Redesigning Your Website

If you’re planning a website redesign, the last thing you want to be saying six months from now is “If only we…” Hear lessons learned for laying the groundwork for a successful website that engages your members, generates more revenue, and makes your job easier, such as improving user experiences by involving members in the process, increasing ROI by planning strategies to drive revenue, and simplifying site management by curating content. Learn about the value of member interviews, usability testing, SEO planning, content audits, and performance metrics. 0.5 CAE credit. More info/register.

Host: Results Direct

Presenter: Laura Johnson, Sr. Solutions Consultant, Results Direct | RD Mobile


Thu 3/24 at 12 or 12:30 p.m. – Nonprof‎it Chapters and Sections: Animating Component Activities while Managing Legal Risk

Hear the pros and cons of typical chapter and section structures, examine how to effectively minimize legal risks to the parent organization, get an update on changes to the group exemption process, and discover tips and strategies to help resolve friction and tension in the component family. More info/register. Locations: Washington DC and online.

Host: Venable LLP

Presenters:

  • George E. Constantine (moderator), Partner, Venable LLP
  • Judith Y. Kim, Counsel, Venable LLP
  • Andrew L. Steinberg, Associate, Venable LLP

Thu 3/24 at 1 p.m. – The Key to Unlocking the Gold: Getting Buy-In on New Non-Dues Revenue Ideas

In this ideation session, we will take several education-related non-dues revenue ideas, flesh them out, and co-create plans to help put these real ideas into action and, most importantly, get support from your colleagues and approval from your board. Get all the tools you need to put your new education and certification ideas to work to create an incredible impact this year. More info/register.

Hosts: WBT Systems and Non-Dues-A-Palooza

Presenters:

  • Michelle Brien, vice president, marketing and product strategy, TopClass LMS by WBT Systems
  • Teri Carden, founder, 100Reviews

Thu 3/24 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part VI): Experiences from Event Pros in the Field

Event experts will share their experiences and lessons learned planning and executing safe live events. Hear how they handled different situations and balanced engagement and safety. 1 CAE/CMP credit. More info/register.

Host: Event Farm

Presenters:

  • Jennafer Ross, CEO, JR Global Events
  • Ryan Costello, co-founder, Event Farm, and chief strategist, MemberSuite

Thu 3/24 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Julia Fitzgerald, Chief Marketing Officer, American Lung Association


Thu 3/24 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Role of Workplace

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Maddie Grant, co-founder, Propel


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons photo by Patrick Hendry via Unsplash

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