inspiration: ocotillo sky, Big Bend NP

The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest.

If you host webinars (or plan to), check out this three-part series by Mike Agron, co-founder of WebAttract:

Now, on with the show…


Tue 5/31 at 1 p.m.* – Beyond Multiple Choice Questions

In the fourth installment of the Managing eLearning: Thought Leaders Series, Clark Aldrich, one of the top educational simulation designers in the world, will discuss what lies beyond multiple choice questions in the eLearning environment. Info/register.

Host: Web Courseworks

Presenter: Clark Aldrich, founder and Managing Partner, Clark Aldrich Designs

*all times are Eastern Daylight Saving Time


Tue 5/31 at 2 p.m. – Association Chat on Blab

Every week, the association community gathers for Association Chat (aka #assnchat) on Blab, a video streaming platform with live chat on the side. Check out the Association Chat Facebook group for news about the topic and any guest hosts.

Host: KiKi L’Italien, Amplified Growth


Wed 6/1 at 12 p.m. – Tips & Tricks for Curating Content: Doing More with Less

Wouldn’t you like to provide industry news to members without having to write it from scratch? Learn pragmatic tips and tricks for collecting, sorting, repurposing, and distributing curated content. 1 CAE credit. Info/register.

Host: ASAE Business Services

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution


Wed 6/1 at 2 p.m. – Six Simple Ways to Use Technology to Improve Your Event

Learn about best practices to use when selecting and applying new technologies to your event, and examples of important (and easy-to-use) tools such as planning and content management, analytics, and website management. Info/register.

Host: BizBash Media

Presenter: Allison Magyar, CEO and founder, Hubb & Dynamic Events


Thu 6/2 from 9 to 10:30 a.m. – AENC Membership Roundtable (North Carolina)

Share and take home tips and tactics for membership success. 1.5 CAE credits. Info/register.

Location: FirstPoint Management Resources, 1500 Sunday Drive, Suite #102, Raleigh, NC


Thu 6/2 at 12 p.m. – Six Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Join us as we discuss the role infographics play in a healthy communications mix. Info/register.

Host: Idealware

Presenter: Chris Tuttle, Trainer, Idealware


Thu 6/2 at 1 p.m. – Demystifying Millennial Donors
Millennials engage with nonprofits differently than any other generation, and with 80 million Millennials in the U.S., it’s a generation nonprofits can’t afford to ignore. Learn their giving habits and interests, optimal engagement paths, and ideal ways to thank them. Info/register.

Host: Abila

Presenters: Brandy Keller and Rich Dietz, Abila


Thu 6/2 at 1:30 p.m. – Grow Your Business Through Better Email Habits

Ever feel as if you spend you spend your entire day on email? Hear about the top data- and research-backed email productivity tips for marketers and entrepreneurs to give you the resources to spend less time on email and more time growing your business. Info/register.

Host: Moz

Presenter: Chris Cichon, Marketing, Boomerang


Fri 6/3 at 3 p.m. – Overview: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. Info/register.

Host: HighRoad Solution


North Carolina: save the date – Thu 6/9

  • Association Management 101 in the morning, and/or
  • Moving from Relevance to Revolution: Leading Association Change Through Strategic Solutions in the afternoon

3 CAE credits each. Info/register. Location: Raleigh, NC.


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

inspiration: Monument Valley AZ

The only way to thrive in our ever-changing world is by sharpening old skills, learning new ones, and deepening your knowledge. That’s why I provide this list every week—so it’s a little easier for you to do that.

Change and fear go hand in hand. Do you ever think about fear? Your fear? Your staff’s fear? Your board’s fear? What do you think about being fearless? See what I think in my latest post, Walk Alongside Fear.


Tue 5/24 at 12 p.m.* – Providing Multilingual Communications at Your International Event
From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your event, as well as how to book and promote these services effectively. Discover how to seamlessly integrate multiple language and cultural services at your event. Learn what to watch out for when having materials translated. Reconsider how to market to international audiences to increase attendance. 1 CMP credit. Info/register.

Host: MPI

Sponsor: Greater Fort Lauderdale Convention and Visitors Bureau

Speaker: Yvette Fang, CEO, Red & Blue International

*all times are Eastern Daylight Saving Time


Tue 5/24 at 1 p.m. – A Community Approach to Learning: Cultivating Your Digital Habitat for Professional Development

Learn about the benefits of social learning and how to leverage your online community and learning management system to support and promote social learning. Find out how to coach subject matter experts to be great teachers in a community context and what to look for in social learning technologies. 1 CAE credit. Info/register.

Host: CommPartners

Speaker: Ben Martin, CAE, Chief Engagement Officer, Online Community Results


Tue 5/24 at 2 p.m. – Culture and the Board (Association Chat on Blab)

What does organizational culture have to do with the board? This week’s guests will talk about boards in ways you can’t even imagine. We’ll dig in and get real about the questions we need to start asking and the changes we need to start making for the health and sanity of everyone involved. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guests: Jamie Notter and Maddie Grant, founders, WorkXO


Tue 5/24 from 5:30 to 7:30 p.m. – Association Networking Group Happy Hour (DC)

If you’re an association professional in the DC area who loves sharing ideas and meeting new people, please join us for this different kind of “Happy Hour”. The primary focus is getting people together in a relaxed atmosphere to build stronger connections in the community, meet new people, expand existing networks, and talk about issues affecting associations. Please RSVP.

Location: Blackfinn American Saloon, 1620 I St NW, Washington, DC


Wed 5/25 at 9:00 a.m. – AENC Marketing & Communications Roundtable (NC)

Because organic (non-paid) reach on social media is a sliver of what it used to be, social media advertising is the way to go if you need an inexpensive and effective marketing tactic. 1.5 CAE credits. Info/register.

Facilitator: Laura Nakoneczny, CAE

Location: Independent Insurance Agents of NC, 101 Weston Oaks Court, Cary, NC


Wed 5/25 at 12 p.m. – 10 Event Social Media Tools You Can’t Afford to Ignore

Hear some fresh ideas on how to use social media for your next event. Learn about ten social media tools that will captivate and inspire your attendees and hear how event planners are testing these new tools today. Info/register.

Host: Bizzabo and Event Manager Blog

Speakers:

  • KiKi L’Italien, founder, Amplified Growth
  • Alon Alroy, co-founder, CMO, BizDev, Bizzabo

Wed 5/25 from 6 to 7:30 p.m. – DelCor’s Volunteer Night presented by the Capital Area Food Bank (VA)

This year, DelCor is offering a unique twist on its 14th Annual .org Community Food Drive’s Volunteer Night—a chance to learn more about the real people in the DC community who Face Hunger daily.

In this hands-on simulation and discussion, you’ll come to understand hunger and clear up any existing misconceptions. Participants will receive a Family ID that informs and guides their choices for getting through just one day. You’ll have an opportunity to share what you’ve learned and to ask questions. Check out what past participants have to say.

Bring your colleagues, friends, and family—anyone 12 years old and up. Bring a food donation if you can. Location: Personify’s Tyson Corner office (Metro accessible). For more information and to RSVP, please email Bill Rowan or call him at (240) 821-1765.


Thu 5/26 at 12 p.m. – Creating Content to Evidence the Benefit of Membership (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. 1 CAE credit. Info/register.

Host: HighRoad Solution


Thu 5/26 at 12:15 p.m. – New CEO Reflections (Through the CEO Lens Virtual Series)

Getting the job is only the start of the journey. What opportunities are waiting? What hurdles that you didn’t know about? Is there a ‘honeymoon’ period? Hear tips and reflections from three dynamic association CEOs. Info/register.

Hosts:

  • Lowell Aplebaum, CAE
  • ASAE Aspiring Leaders Group

Speakers:

  • Matt D’Uva, FASAE, CAE, Executive Director, International Association for the Study of Pain
  • Sharon Kneebone, IOM, CAE, Executive Director, National Society for Histotechnology
  • Stefanie Reeves, MA, CAE, Executive Director, Maryland Psychological Association

Thu 5/26 from 3 to 5 p.m. – MoCo Idea Swap

How many times have we set up a ‘networking reception’ where we expect our members to show up, play business card roulette, and then walk away having had a meaningful experience. With a little intent and advanced planning, you take these events from a space to mingle to a place to connect. Come to this session with your business cards, and be prepared to learn new approaches by trying, playing, and going outside the norm – participation required. You are guaranteed to walk away with some new perspectives on networking. Info/register.

Location: Rockville, MD

Facilitator: Lowell Aplebaum, CAE


Thu 5/26 at 4 p.m. – Successful SharePoint Implementation

This webinar follow-up to last month’s discussion of planning a migration to SharePoint will delve into the basics of going through with an implementation. You’ll learn about a robust methodology based on standard Information Architecture (IA) principles for successfully assessing and migrating organizational documents to SharePoint. This methodology will help you draw up an outline of the content types in your organization. Info/register.

Host: Community IT

Speakers: Abdul Musa and Johanny Torrico, Community IT


Fri 5/27 at 3 p.m. – How & Why Associations Are Undertaking Marketing Automation

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital. 1 CAE credit. Info/register.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

fearless at digitalNow conference

The word ‘fearless’ was literally front and center this year at the digitalNow conference. In the opening and closing sessions, digitalNow’s Hugh Lee and Don Dea talked about the need for association execs to be fearless.

The choice of ‘fearless’ as the unofficial conference motto irked me. I understand why people find ‘fearless’ inspiring. With all the challenges facing associations and the people who run them, you can’t let fear influence your decisions. You can’t hide your head in the sand and avoid dealing with the scary emotions that come with change and conflict.

Does that mean you have to be fearless? No, a thousand times no. You need to be courageous. That’s not the same thing as being fearless.

But ‘fearless’ is a mindset that gets an audience excited. Who doesn’t want to self-identify as someone who doesn’t fear change. Soon after the ‘fearless’ slide went up, tweets with the hashtag #fearless started appearing in the #diginow stream. Hoorah. Yeah, it’s a macho word, for sure. Don’t get me wrong, I have nothing against macho, in fact, I like macho.

Admit it, you’re scared.

Hugh and Don weren’t trying to be macho, they were just acknowledging the state of associations today: “The pace of change can lead to paralyzing fear.”

Fear has a way of disguising itself. Instead of admitting it’s fear that’s holding us back from action, we imagine it’s reason, deliberation, common sense, caution, prudence, tact, wisdom, or some other positive attribute. But not fear, no, we’re more progressive than that, right?

Wrong. If you dig deep and keep asking Why, you may find that fear is lying behind the resistance to change. Rightfully so, we fear the possible consequences of change. We fear the effects of failure. We fear losing our reputation, status, or job.

But, I don’t believe in being fearless. Fearless = foolhardy. Fear is a natural, healthy, and acceptable emotion. It’s an instinct that has saved our butts since our knuckle-dragging days. However, we must acknowledge and be okay with fear instead of letting it become an excuse for inaction.

Angel's Landing

Fear and courage co-exist.

Fear can help you prepare for what lies ahead. When you figure out what really scares you about something, you can begin to make peace with that fear. Don’t expect to overcome fear, that’s not the point. Instead, learn to live with fear.

One of the scariest things I’ve ever done is hike Angels Landing, a rock formation in Zion National Park. Once a year I hike out west with my boyfriend Jim and his sister Patty who both love the challenge of scary hikes. I don’t have those genes. I can hike long and hike hard, but I’ve never been good with exposure.

Over the years, hiking with these two, I found myself having to deal with more and more exposure on canyon walls and fins. But nothing like Angels Landing. Take a look at this short video and you’ll understand why. And these too, especially the second video. Just watching these made my hands and feet sweat and tingle.

In the weeks leading up to our trip to Zion, I watched dozens of videos like these so I could get used to the exhausting fear I was going to have to deal with on that hike. Fear came along with me on that hike but I kept going up (and down) one step at a time. Was I fearless? Hell, no, but I was courageous and did something I never thought I could do. Jim and Patty said they gave me a 40% shot at making it to the top. They had more faith in me than I did: I had given myself a 30% shot.

Since then, I haven’t missed a chance to talk about this hike. I find all kinds of ways to bring it up, like this post, because I’m proud of my accomplishment. I accepted my fear and walked alongside and through it. And that’s exactly what any of us should do when we’re dealing with change or some other scary thing.

fear the backseat driver

Let fear sit in the backseat.

Identify, if you can, what scares you, your staff, or your board. Acknowledge it, make room for it and walk through that fear. Walking through fear stretches you, and makes you more resilient and stronger. The courageous aren’t fearless, but they take action despite their fear.

I like author Elizabeth Gilbert’s take on fear. In her recent book, Big Magic: Creative Living Beyond Fear, she says, “Fear will always show up—especially when you’re trying to be inventive or innovative…When people try to kill off their fear, they often end up inadvertently murdering their creativity in the process.”

She advises “making space for fear.” She acknowledges its presence and lets it come along for the ride as long as it sits in the back seat. She never lets it drive and doesn’t even allow any backseat driving.

Help others deal with fear.

You must address fear if you want to successfully manage change. You can’t discount people’s feelings of fear, or their feelings of anxiety, stress, or worry. You have to identify and acknowledge that fear and then help them transition through it. I read somewhere that it’s not the ultimate change that people dread, they dread how they’ll feel during the transition.

How well people adapt to change is a function of many variables, but one is the trust they have in you to provide a safe place for change. In a session about culture at digitalNow, moderator Jamie Notter, co-founder of WorkXO, said the innovators on your staff must trust that when they try something that aligns with your organization’s strategy and goals, they won’t be punished.

Make peace with uncertainty.

“Fear comes from uncertainty. So if we can begin, as a group, to identify those issues that worry us, we can begin to attack what often our associations feel are insurmountable odds,” said Hugh during the opening session.

We will always live in uncertainty. In the closing session, Marc Randolph, best known as the founder of Netflix, talked about the need to move forward in uncertainty – an action that goes against everything your self-preserving brain wants you to do. But, as humans, we have to do it to grow, and as organizations, we have to do it to survive.

What fears have you walked alongside and pushed through? I bragged about my Angels Landing experience, now it’s your turn.

<Twitter photo by Sig VanDamme (fearless), Creative Commons licensed photos by Dale Beckett (Angels Landing) and modernrockstar (backseat driver)>

(This post includes an Amazon affiliate link. I receive a tiny commission if you click on the link and purchase the product.)

Inspiration: Delicate Arch, Arches NP

What’s on your mind this week? I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Never a dull day!

Tue 5/17 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends

Take a moment to preview the forecast for events in the coming year, including budget, attendance and business conditions. Deep dive into trends that matter and discuss next steps with your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. 1 CMP credit. More info and registration.

Host: Meeting Professionals International (MPI)

Speaker: Jessie States, manager of professional development, MPI

*all times are Eastern Daylight Time

Tue 5/17 at 2 p.m. – Affinity Programs and Partnerships (Association Chat on Blab)

How do know when it’s smart to partner up on programs for your members? What about when your partner sometimes competes in services? What are some guidelines for navigating affinity programs and partnerships? Take away lessons and tips for successful relationship building with partners. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guest: Karen Hansen, Membership & Programs Manager, Radio Television Digital News Association

Wed 5/18 at 12 p.m. – Make Your Data Talk

A good report informs and influences action. However, is your association asking the right questions to begin with? How can you uncover and make use of buried data to better serve your members? In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. More info and registration.

Host: Nimble AMS

Wed 5/18 at 2 p.m. – Buy, Buy, Baby: Making eCommerce Work for Your Association

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Learn how to leverage the latest industry best practices to grow this oft-overlooked revenue stream, create an inventory designed to sell, merchandise products so clicks convert to cash, and make the most of mobile. More info and registration.

Host: Abila

Speaker: Amanda Myers, Director of Product Marketing, Abila

Wed 5/18 at 2 p.m. – Component Relations Component Reporting: What Headquarters Needs (Virtual Roundtable)

The panel will share their experience in identifying the key information association headquarters need from their components, how they facilitate that reporting without many onerous reporting requirements, and tips on collecting the information if it’s not forthcoming. 1 CAE credit. More info and registration.

Host: ASAE Component Relations Section Council

Speakers:

  • Paula Cozzi Goedert, Partner, Barnes & Thornburg LLP
  • Christine Searle, CIA, CRMA, Owner, Searle Business Solutions, LLC
  • David Iams, Career, Member, and Professional Activities Manager, Institute of Electrical and Electronics Engineers – USA
  • Kate Lucey, Assistant Director of Membership and Business Development, American Council of Engineering Companies

Thu 5/19 at 12 p.m. – How to Move Past the “Millennial” Conversation & Actually Change Your Association

The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades. And, they’re not demanding we change our ways inside associations. They’re wondering why we’re slow to adapt to the changes that are already happening. Learn how today’s landscape is demanding some new approaches to things like member engagement, leadership/volunteer development, and fully embracing the digital mindset. Hear ideas for building internal organizational cultures that are more relevant to today’s world. 1 CAE credit. More info and registration.

Host: YourMembership

Speaker:  Jamie Notter, Co-Founder, WorkXO

Thu 5/19 at 12 p.m. – Scarcity & Urgency: The Keys to Getting People to Take Action…NOW! (Virtual Lunch)

Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. You’ll discover how to create a “feeding frenzy” that prompts an immediate response, why deadlines are necessary, how a “value build” in your description will boost response; and three secrets to overcoming objections. Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing. 1 CAE credit. More info and registration.

Host: ASAE Marketing Council Section

Speakers:

  • Ron Rosenberg, Master of Business Self-Defense
  • David Evener, CAE (moderator), Marketing Director, National Ground Water Association

Thu 5/19 from 5:30 to 7:30 p.m. – ASAE Collaborate Happy Hour

If you’re in the DC area and a member of ASAE’s Communications, Marketing or MMC communities, swing by the Collaborate Happy Hour to mix, mingle, and share ideas with your colleagues. Please RSVP in the Events section of Collaborate.

Appetizers and cocktails thanks to sponsors:

  • American Beverage Association
  • Higher Logic

Organizer: ASAE Communications Section Council’s Collaborate Subcommittee

Fri 5/20 at 11:30 a.m. – AENC CEO Luncheon

Here’s a topic you need to stay on top of: the proposed U.S. Department of Labor overtime rule. Find out how it could affect your association, then you’ll know why you should be concerned. 1 CAE credit. More info and registration.

Organizer: Association Executives of North Carolina

Facilitator: John Nash, Executive Director, The Arc of North Carolina

Location: 18 Seaboard Restaurant, Raleigh, NC.

Fri 5/20 at 3 p.m. – Measuring: Using Social Media to Grow Membership

HighRoad hosts a webinar every Friday at 3 p.m. 1 CAE credit. More info and registration.

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Ready to burst into bloom in Big Bend NP

Here’s the learning line-up for the association community for the week of May 9. Since it’s not a big list, if you know of something I’ve missed, please let me know and I’ll add it.

Tue 5/10 at 12 p.m. EDT* – Providing Multilingual Communications at Your International Event

From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your international event, as well as how to book and promote these services effectively. Discover how to seamlessly integrate multiple language and cultural services at your event. Learn what to watch out for when having materials translated. Reconsider how to market to international audiences to increase attendance. More information/registration.

Host: MPI

Speaker: Yvette Fang, CEO, Red & Blue International

*all times are Eastern Daylight Time

Tue 5/10 at 2 p.m. – Decoding the World of Video Formats for Digital Events

As videos become a critical element of our content channels, the jargon that comes with it can be overwhelming and confusing. During this session, we’ll discuss the language of video techie talk, the landscape of video formats and how to use them throughout your digital extensions. Learn which options might work best for your variety of needs and best practices for DYI video production and make you look like a pro. More information/registration.

Host: PCMA

Speakers:

  • Joshua Butler, Product Manager, Freeman
  • Alex Kozak, Director, VEI & Scott Westby, Executive Producer, Full Swing Productions

Tue 5/10 at 2 p.m. – Association Chat on Blab

Have you participated in Association Chat on Blab yet? It’s better than a Twitter chat because you can watch and hear the conversation between KiKi and her guests or whoever else takes a chair. You can also read and participate in a running discussion in the chat stream. More information on the topic, participating live or viewing the recording.

Host: KiKi L’Italien, Amplified Growth

Wed 5/11 at 9 a.m. – AENC Technology Roundtable on Security

This one’s for my North Carolina association community. In this case, what you don’t know can hurt you. 1.5 hours CAE credit. More information/registration.

Facilitator: Tom Purdy, IT Director, North Carolina Board of Nursing

Wed 5/11 at 1 p.m. – Badges, Points & Polls: Concrete Ways Games Will Improve Your Meeting

Learn how to use gamification, check-ins and live polling at events to encourage behavior, engage attendees, have fun and gain valuable insights for your members and the organization. More information/registration.

Host: Gather Digital

Wed 5/11 at 2 p.m. – How Conference Networking Improves Participants’ Brain Health

Discover neuroscience research that proves how important human connection is to your conference’s participants’ brain health. Explore how to bake-in more brain-healthy networking to make your attendees smarter. Discuss strategies to design meaningful “we-centric experiences” that unleash a flood of positive brain chemistry leading to healthier brains and increased conference customer loyalty. More information/registration.

Host: Velvet Chainsaw

Speaker: Sarah Michel, CSP, Vice President, Professional Connexity

Thu 5/12 at 2 p.m. – Developing Relationships to Reach Your Next Generation of Members

Start or renew your strategy for reaching key stakeholders to grow your student outreach, engagement and membership. Hear ways the American Institute of CPAs and New Jersey Society of CPAs are connecting with high school and college students, educators, members and other stakeholders to recruit members and nurture future CPAs. 1 hour CAE credit. More information/registration.

Host: ASAE Membership Section Council

Speakers:

  • Carolyn Hook (Moderator), Membership & Engagement Director, New Jersey Society of CPAs
  • Sonya Guthrie, Senior Manager, Next Generation Initiatives, Students, Academics & Inclusion, American Institute of CPAs
  • Rebecca Reed, Next Generation Initiatives Manager, American Institute of CPAs
  • Susan Dyer, Membership Development Manager, New Jersey Society of CPAs

Thu May 12 at 3 p.m. – Outsourcing Content Management: a 360 Degree View

Get a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association. Learn the questions you should ask to determine if outsourcing is right for your association; staffing and other pain points for small, medium and large associations from the Association Communications Benchmarking Study; what to expect (and not to expect) from an outsource partner vs. an internal hire; and what your expected ROI should look like. More information/registration.

Host: Naylor Association Solutions

Speakers:

  • Liz Richards, CEO, Material Handling Equipment Distributors Association
  • Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions

Fri 5/13 at 9 a.m. – AENC AMC Roundtable

Another learning opportunity for my NC association community, this time for AMCs. Learn how to say “no” to scope creep. 1.75 hours CAE credit. More information/registration.

Fri 5/13 at 3 p.m. – Best Practices: Using Social Media to Grow Membership

HighRoad hosts a webinar every Friday at 3 p.m. I don’t have any additional information on this one but they have a reputation for being a valuable content provider. Registration.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Arches National Park in the early morning

While writing this I realized I haven’t been taking my own medicine. Since my return from Big Bend, I haven’t attended any webinars. I won’t make that same mistake this week.

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.

Here’s the webinar line-up for the association community for the week of May 2.

Tue 5/3 at 1 p.m. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. This webinar will demonstrate the importance of embracing new design and call-to-action trends. You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. More information.

Host: OnGood

Speaker: Heather Mansfield, Nonprofit Tech for Good

*all times are Eastern Daylight Time

Tue 5/3 at 2 p.m. – My Thoughts on 5 Recent Association Topics (Association Chat on Blab)

Participate live or view the recording. Host: KiKi L’Italien, Amplified Growth

Wed 5/4 at 12 p.m. – Form versus Function: Assessing Your Email Templates

When is the last time you took a hard look at your email template portfolio to assess it based on modern practices? This webinar will teach you the elements and styles that make emails appealing and help users engage; layouts, subject lines and imagery; and why it’s not enough to be just functional in today’s information-overload world. 1 CAE credit. More information.

Host: ASAE Business Services

Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution

Wed 5/4 at 12 p.m. – 25 Free and Low-Cost Tools for Nonprofits 

Learn about free and low-cost tools ranging from photo editing and design apps to time management and collaboration tools. More information.

Host: Idealware

Speaker: Joshua Peskay, Vice President, RoundTable Technology

Wed 5/4 at 1:00 p.m. – Recruitment Jam

Join Cynthia for a test experience using virtual improv games virtually to learn how to recruit new members with ease. Participants will co-create new perspectives on recruiting, and learn some specific how-tos as well. Limit: 25 players. More information.

Host: Cynthia D’Amour, MBA, People Power Unlimited

Speakers: You

Wed 5/4 at 2 p.m. – Executive Director Essentials: Effective Team Development

Whether you are tasked with building a management team for your organization or filling seats on a volunteer board, make sure you’re making sound decisions based on knowledge and experience, rather than timing and costs. This webinar will help you understand how to create an accountability chart, fill positions with the right talent, conduct meaningful meetings, deal with healthy conflict, incorporate culture into the team building process, and measure success. More information.

Host: Association Headquarters

Speakers:

  • Kelly Mariotti, JD, CPA, CAE, Vice President of Client Services
  • Amy Barra, Account Executive

Thu 5/5 at 11:00 a.m. – Getting Real about AMS Costs (#aptichat Twitter Chat)

If your organization is looking for new AMS software, then chances are you want to know how much it will cost. Join Aptify’s Johanna Kasper and David Frick for a frank discussion. Search for #aptichat on Twitter or your favorite Twitter dashboard. Related reading.

Thu 5/5 at 12:30 p.m. – Save Money and Boost Organizational Engagement with Office365 (Thirty on Thursday Solutions)

Many associations and nonprofits needlessly invest additional dollars on third-party collaboration platforms, even though their Office 365 license includes enterprise-class collaboration tools. Discover a better way to engage and collaborate with your constituents and members using Office 365. More information.

Host: .OrgCommunity

Tue 5/10 – AMS Fest Midwest in Chicago

Seats are almost sold out! This event is for you if your organization is thinking about a new association management system (AMS) in the next 2 years.

  • Meet executives in the same buying position as you and some who have ‘been there, done that’ and can share lessons learned.
  • Learn from forward-thinking association leaders the first half of the day.
  • We’ll keep you on your toes the second half of the day with sessions that have been selected by you, the crowd.
  • And to make the day even sweeter we’re introducing an AMS Showdown where AMS representatives will have just 10 minutes to share their best client story, flashiest tool, or newest module.

You won’t want to miss it, but seats are limited to the first 100 so register today. More information.

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Santa Elena Canyon, Big Bend NP

Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello.

Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Tue 4/26 at 1 p.m. EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification 

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. This session explores technological solutions, including badges and xAPI, that should be used to enable learners to concentrate on the learner while certification bodies worry about the credits. 1 CAE credit. More info.

Host: Web Courseworks
Speaker: Andy Hicken, PhD

*all times are Eastern Daylight Time

Tue 4/26 at 2 p.m. – Woo Woo to Wow: Creating Conscious Associations (Association Chat on Blab)

Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guest: Holly Duckworth

Wed 4/27 at 12 p.m. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work

In this webinar, you’ll hear about today’s most effective talent recruitment and retention methods. You’ll also learn how to define your objectives to help identify your authentic employer brand; segment your audience into categories such as long term staff, newer staff, qualified candidates, and general candidate pool — all of which require tailored messages and approaches; and persuasively articulate the three key benefits to working at your association. More info.

Host: Association CareerHQ

Speaker: Michael Cummings, principal, Tate/Cummings

Thu 4/28 at 12 p.m. – Creating and Distributing Engaging Video Content to Advance Your Message

Video has 10 times the engagement potential of email, yet many struggle with its production and distribution. In this live chat, four experts share insights and tips on how to create and distribute compelling content that will engage your audience and advance your association in a measurable way. Learn about strategies to create, distribute and measure the effectiveness of video content to amplify your message. More info.

Host: ASAE Communications Section Council

Speakers:

  • Brianna Lawson, Online Marketing Specialist, Naylor Association Solutions
  • Sara Mischo, Digital Content Manager, American Speech-Language Hearing Association
  • Marc Rein, Multimedia Specialist, New Jersey CPAs
  • Jim Wacksman, Producer & CEO, Association Studios
  • Greg Roth (Moderator), Writer, Speaker, Presentation Coach, GRcreative

Thu 4/28 at 12 p.m. – Digital Advertising to Attract New Customers (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. 1 CAE credit. More info.

Host: HighRoad Solution

Thu 4/28 at 1 p.m. – Learning Portfolio Audits: 7 Secrets of Thinking Like an Entrepreneur

This session is designed to help association professionals and industry partners leverage their inner entrepreneurial spirit to categorize, audit and optimize the programs that comprise their learning portfolios, resulting in a stronger brand, an elevated reputation and more loyal participation. You’ll learn how to identify the building blocks of an entrepreneurial mindset, examine the steps that comprise a learning portfolio audio, and design a plan for auditing your organization’s learning portfolio. 1 CAE credit. More info.

Host: CommPartners

Speaker: Aaron Wolowiec, Founder and President, Event Garde

Thu 4/28 at 2 p.m. – Technology as a Strategic Asset: Association Technology Trends, Innovation and Transformation

Think about new ways to really speak and engage with your audience, including lapsed members and prospects. A data driven strategy turns audience insight into action. With marketing automation, organizations can observe audience behavior and serve customized content that really matters. More info.

Hosts/Speakers:

  • Tom Lehman, Lehman Associates
  • Vivian Swertinski, Informz
  • Andy Steggles, Higher Logic

Fri 4/29 at 2 p.m. – Discover Super Members: Maximizing Your Data Strategy

Your members are expecting you to understand them on a much deeper level than ever before, while your data continues to pile up to the point that analyzing it seems to be an insurmountable task you’re avoiding at all costs. Learn three strategies to make your data more meaningful, and ultimately define what a “Super Member” looks like for your organization. More info.

Host: Abila

Speaker: Carlos Restrepo, Senior Director of Sales at Abila

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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