The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Here I am again, Thursday at 6-something and I’m scrambling to get this post finished and uploaded for publication so I can start making dinner. Where did my day go?!? Your members are running out of time each day too—that’s why they don’t have time for you. WBT Systems shares ten ways you can help members save time while engaging with your association.

MemberSuite has suggestions this week about improving your association’s certification application experience—and that also includes saving them time among other things.

I really enjoy Scott Monty’s blog posts, especially how he ties in classical and historical references, this time, strangely enough, from The Twilight Zone. The analogy may be amusing but his point is serious about the effect of human “errors, pains, and foibles” on technology.

Garth Jordan, senior vice president of corporate strategy for the Healthcare Financial Management Association (HFMA), writes for Association Success about HFMA’s purpose-driven organizational structure. And if that isn’t cool enough, check this out:

“Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”

Dang. This is going to be a fascinating story to follow. You’ve got to admire their courage and can-do.

Does your association have anything to offer members and non-members dealing with promotions, relocations, career transitions, layoffs, or the sale of their business? Jeffrey Cufaude says, “We know these events are going to occur in the lives of our customers and members, so we can easily bundle what they might value when they happen.” But how many do?

Some quick hits before we get to next week’s free webinars:

  • Are you writing renewal communications for readers or scanners? Good advice for any communication. (Holly French, Association Headquarters)
  • How to get your to-do list done when you’re always in meetings. (Elizabeth Grace Saunders, Harvard Business Review)
  • The blogging tactic no one is talking about: optimizing old posts. It’s a good one! (Pamela Vaughan, HubSpot)
  • Sister Wendy Beckett’s ten rules for appreciating art. (Open Culture)
  • Swoon alert: this Brussels sprouts casserole is amazingly delicious—bacon, red onion (instead of shallots), garlic, Gruyère cheese, Dijon mustard, cream… Bliss. (Kelli Foster, The Kitchn)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 4/1 at 12 p.m.* – Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington DC. More info/register.

Organizer: Claudia Trapp of International Registration Plan, Inc.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/2 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Arlington VA)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Arlington VA. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


Tue 4/2 at 12 p.m. – Data Hygiene (Association Data Analytics Brown Bag)

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conversations will include presentations and attendees discussing challenges and key points on each topic. More info/register.


Tue 4/2 at 1 p.m. – Tackling Women’s Unique Needs in Leadership Development: How to Conquer Imposter Syndrome

Do you ever feel like everyone around you is smarter, works harder and does a better job than you do? Have you been fearful that your colleagues at work might find out that you don’t know what you’re doing? Studies show that up to 70 percent of high achieving professionals suffer from imposter syndrome, which affects your confidence and potential at work. Learn about imposter syndrome, how it affects your performance, and strategies you can use to overcome it. More info/register.

Host: D2L

Presenters:

  • Chantal Thorn, Director, Learning and Leadership Development, D2L
  • Julia Meglei, Business Partner, People & Culture, D2L

Tue 4/2 at 2 p.m. – Community and Belonging (Association Chat)

Hear how to build belonging for communities and the power of bringing people together. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Radha Agrawal, co-founder, CEO and Chief Community Architect of Daybreaker


Wed 4/3 at 1 p.m. – How to Make Prototyping a Powerful Engine for Product Development

You’ve heard about prototyping—perhaps in the context of design thinking or lean startup. You’ve heard about the need to do small experiments before releasing any major initiatives. But what does that truly mean? How can you successfully prototype something new, and perhaps most importantly, how can you learn from these experiments? More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Arianna Rehak, CEO and co-founder, Matchbox Virtual Media
  • Garth Jordan, VP, corporate strategy, Healthcare Financial Management Association
  • Guillermo Ortiz de Zarate, CIIO, National Council of Architectural Registration Boards
  • Nick Marzano, director of education, Society of Hospital Medicine

Thu 4/4 at 12 p.m. – How to Build an Event Agenda That Speaks to Your Audience

Discover how the Traffic and Conversion Summit scaled to 6000+ attendees by programming personalized content that speaks to the interests of attendees. Hear actionable tips and industry best practices. More info/register.

Host: Bizzabo

Presenters:

  • Richard Lindner, Co-Founder & President of DigitalMarketer
  • David Epstein (Host), Marketing Director, Bizzabo

Thu 4/4 at 1 p.m. – A Case Study in Microlearning

With attention spans shrinking, work environments changing, use of mobile technology expanding, and technological advances requiring professionals to keep up, microlearning delivered in digestible, small bursts, is a perfect solution for many associations. Learn how your organization can successfully offer micro-learning sessions while ensuring that accreditation, peer-to-peer engagement, and knowledge retention goals are met. Determine if microlearning is right for your organization and hear ideas for its implementation. More info/register.

Host: ASAE Healthcare Community Committee

Presenter: Elizabeth Lepkowski, MATD, Chief Learning Officer, American Association of Clinical Endocrinologists


Thu 4/4 at 2 p.m. – Cue the Music… And the Music License – Know Your Legal Responsibilities

Get practical advice on the licenses you need for music you play at your meetings, what they cover, how much they cost, and where to get them. Learn how and when to work with music-rights organizations to keep your meetings compliant with the law. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Andy Sharpe, CEO, SongDivision


Thu 4/4 at 3 p.m. – Intersection of Data and Design (ASAE Reston-Loudoun Idea Swap – Tyson’s Corner VA)

Find out how to effectively utilize data in an innovative way to make an impact on your audience. Learn the who, what, when, where and why behind data-driven decision-making. Determine how to effectively use qualitative vs quantitative data. Learn how different generations interpret data and techniques to spark their interests. Determine how data can be used to enhance your mission, vision and values, and how it can transform the way you are reaching your target audience. More info/register.

Presenters:

  • Walter Kim, Managing Principal, GRAPHEK
  • Ellen Kim, Creative Director & Founder, GRAPHEK

Fri 4/5 at 2 p.m. – The Big Reveal: Ins and Outs of Small-Staff Associations

Learn about new research on small-staff associations, for example, how your small-staff association measures up to others, how to employ a strategic plan that incorporates growth, engagement and retention, and how to identify the right set of demographics to deliver personalized experiences. 1 CAE credit. More info/register.

Host: YourMembership


Tue 4/9 at 2 p.m. – Not Just Another Event (Association Chat)

Dig into a company that consults, creates events, and provides hip Washingtonians guidance on the coolest things to do via its online publication and featured events. Hear about BYT’s approach to creating unique events and creating the buzz around them. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Svetlana Legetic, founder of Brightest Young Things (BYT) Media


Wed 4/10 at 1 p.m. – Bridging the Learning Analytics Gap: How Guided Insights Lead to Better Results

Learn about top learning analytics challenges, how AI-driven data visualization tools are transforming learning insight, and how to define and interpret relevant metrics. Hear about practical examples of AI-based analytics in action, and how to build a convincing case for guided analytics. 1 CAE credit. More info/register.

Hosts: Talented Learning and Authentic Learning Labs

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons image by Guillaume Bourdages via Unsplash

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The weekly list of free educational events and resources for the association community…

azalea buds - Free professional development resources and events for CAEs, association staff and others in the association community

In a two-part series (part 1 and part 2) on Association Adviser, Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC, writes about building a future-ready association. Notice he didn’t say “future-proof”—he explains why. He also describes how the behavior and mindset of association staff and volunteer leaders must shift if they are to understand, anticipate and prepare for the future.

WBT Systems says three years is too long between need assessment cycles. They advise associations to “rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”

Your new member onboarding shouldn’t just be show and tell, says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.

Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. He shares good advice about getting the team’s buy-in, discussing the level of commitment required, positioning their involvement as an opportunity, and much more.

Some quick hits before we get to next week’s free webinars:

  • Get this for your daughters! A new AR app puts women back in the history books. (Fast Company)
  • Think your sandwich is too expensive? Here’s why. Look ma, no profit! (Corey Mintz)
  • Cauliflower is the kitchen chameleon. This cauliflower bake is like a loaded baked potato without the potato.
  • Even tastier, a beet and farro salad. Looking forward to the last of it for lunch today, er, that will be yesterday when you read this.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/26 any time from 10:30 a.m. to 5:00 p.m. – Why Associations Matter: Photo Essay Event (Alexandria VA)

Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” We want to tell your story! These studio portraits will surpass the standard evenly exposed shot featured on the average corporate website, and help show the world who these amazing people are. Participants in our photo essay can use the high-end professional portraits however they like, whether it be to update their LinkedIn profiles, work headshot, or for personal use. Location: Alexandria VA. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and host, Association Chat


Tue 3/26 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


Tue 3/26 at 12:30 p.m. – Young Members: What’s Affordable?

Learn about the programs and engagement tactics most influential in establishing a strong perception of value with young members, the median price of membership and how it squares with what we know of the financial burdens millennials and Gen Z are facing, and actionable steps associations can take to eliminate cost as a barrier to joining – or renewing. More info/register.

Host: Personify


Tue 3/26 at 12:30 p.m. – Integrating Your AMS & LMS: Bridging the Gap

Learn how to bridge the gap between your AMS and LMS by identifying key integration points and how to work with multiple vendors to accomplish a successful integration. More info/register.

Host: Web Courseworks

Presenter: Chris Green, Senior Application Analyst at Association Technologies, Inc.


Tue 3/26 at 1 p.m. – Web Accessibility for Associations

Did you know that 23% of web accessibility related litigation and settlements since 2000 happened in the last five years? Find out what defines accessibility in 2019, how accessibility impacts associations on the web, and discuss tools your association can use to stay on top of the latest trends. More info/register.

Hosts: Unleashed Technologies and Siteimprove


Tue 3/26 at 2 p.m. – 3 Ways for Your Organization to Maintain Tax-Exempt Status

Learn what your treasurer needs to know about IRS 990 forms for tax exemption, which forms you may need to file, and when, and exactly what information your nonprofit will need to file your 990. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Elena Dedman, tax e-filing expert and nonprofit industry leader at TaxBandits.com


Tue 3/26 at 2 p.m. – Volunteerism in the Digital Age

More and more volunteers are looking for ways to use technology to support the missions they hold dear. With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend. Hear about ideas and strategies that other nonprofits have used to capitalize on the digital volunteer, a good plan for utilizing small aspects of social media for large impact, and ways to engage volunteers with different time requirements. More info/register.

Host: TechSoup

Presenter: Tim Edingfield, Non-Profit Community Leader, Kintone


Wed 3/27 at 1 p.m. – Your Risk Management Playbook

Understand four standards to meet the duty of care for meeting and event professionals. Gain insights into how to involve key stakeholders and achieve buy-in from decision-makers. Know how to involve first responders and vendors in the risk management process. Learn the six critical elements to include in a customized risk management playbook for your organization. 2 CMP credits. More info/register.

Host: Meetings Today

Presenter: Brenda Rivers, JD, CIS, HMCC


Wed 3/27 at 2 p.m. – AMA on Data Privacy & Information Security (Association Women Technology Champions Meetup – Bethesda MD)

91% of consumers are more likely to purchase from brands who recognize, remember, and provide relevant offerings. With personalization comes increased storage and use of data, and an increased expectation from members that their data is safe. Figuring out what you and your association need to do ensure the security and privacy of member data can be complex and headache inducing. Join us for this Ask-Me-Anything panel where three experts will be on hand to field your questions and help you make sense of information security in the data economy. Location: Bethesda MD. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Eileen Lewis, Manager of Network Services, American Speech-Language-Hearing Association
  • Katherine Matthews, Business Intelligence Analyst, National Council of Architectural Registration Boards
  • Bill Murphy, President and CEO, RedZone Technologies
  • Tori Liu (moderator), Director of Information Systems, American Speech-Language-Hearing Association

Wed 3/27 at 2 p.m. – Data Intelligence Fuels Personalizing the Member Life Cycle Experience

Hear about real-world examples of organizations that integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Learn how multiple organizations are using good data for every stage of the member life cycle experience. More info/register.

Host: Impexium

Presenters:

  • Patrick Dorsey, Executive Vice President of Marketing at Impexium
  • Mitch Eisen, Vice President of Product Management at Higher Logic, formerly a founding partner of Real Magnet

Wed 3/27 at 2 p.m. – How to Engage Members and Monetize Your App

Learn how to monetize your app. Hear about some compelling reasons to support a mobile strategy and tangible recommendations on how to use the app to drive non-dues revenue. More info/register.

Host: enSYNC Corporation

Presenters:

  • Billy Barnes, Account Executive of Clowder
  • Charles Popper, President of the Wyman Company

Wed 3/27 at 2 p.m. – When Digital Meets Physical: Effective Congress Fly-Ins

Learn how to host an effective fly-in—including preparing your advocates for legislative meetings, maintaining post-event momentum, and engaging advocates who aren’t able to attend but are still interested in participating. More info/register.

Host: Phone2Action

Presenters:

  • Carleen Pickard, Ethical Campaigns Specialist, LUSH Cosmetics
  • Brittany Meyer, Associate Director, Public Policy, The Michael J. Fox Foundation for Parkinson’s Research
  • Zoe Aldrich, Advocacy Specialist, Cystic Fibrosis Foundation
  • Kristen Prather, Director, State Grassroots Advocacy Program, Credit Union National Association
  • Erik Rosedahl (moderator), Head of Stakeholder Alliances, Phone2Action

Wed 3/27 at 2 p.m. – Investing in Your Future with Planned Giving

We all know that planned giving is a vital source of contributions for the nonprofit sector. And while it can present challenges, there are simple things you can do to create or enhance your organization’s gift planning efforts. Learn eight reasons to be a planned giving “opportunist,” why you should invest more in planned giving vs current giving, and tips to boost your planned giving results. More info/register.

Host: SEI

Presenter: Michael J. Rosen, President of ML Innovations, Inc.


Wed 3/27 at 2:30 p.m. – Why “Association Hustle” is Your Best Resource for 2019

Does your organization need an innovative approach to membership growth, sponsorship sales, communications, or your advocacy and public affairs efforts? If so, then Association Hustle is your very best resource to help strengthen those aspects of your organization. Host and new author, JP Moery will highlight his top growth strategies from his first book. More info/register.

Host: The Moery Company

Presenter: JP Moery, founder, The Moery Company


Wed 3/27 at 4:30 p.m. – Association Women Technology Champions Happy Hour (Bethesda MD)

Join us for Happy Hour after the AWTC Meetup. All are welcome at our happy hour events, including men. Location: Bethesda MD. More info.

Organizer: Association Women Technology Champions


Thu 3/28 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Reston VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 3/28 at 1 p.m. – Engage Association Professionals with Microlearning

Learn how your organization can successfully offer micro-learning sessions while ensuring that accreditation, peer-to-peer engagement, and knowledge retention goals are met. Participants will be able to determine if microlearning is right for their organization and ideas for its implementation. More info/register.

Host: ASAE Healthcare Community Committee

Presenter: Jon Boyd, CTBS, Director of Certification & Online Learning, American Association of Tissue Banks


Thu 3/28 at 1 p.m. – How To Create Content That Improves Your Brand’s SEO

Hear practical, actionable advice on how to create content that moves the needle on your search engine rankings, as well as how to demonstrate real results from your content marketing efforts. Learn about the types of content you need to create for an SEO-focused strategy, the tech and tools that will help, metrics to monitor success, and ways to maximize success. More info/register.

Hosts: Influence & Co. and BizIQ

Presenters:

  • Lexi St. Laurent, Director of Marketing at BizIQ
  • Brittni Kinney, VP at Influence & Co.

Thu 3/28 at 1 p.m. – 10 Tips to Boost Software User Adoption

It doesn’t matter how much time, effort, or expense you put into selecting the right software and migrating your data to it if nobody on your staff uses it. Between the burden of having to learn a new system, the muscle memory of bad habit, and simple fear of change, there are any number of obstacles to user adoption. Let us teach you the expert tips and best practices to ensure that your staff will embrace the new software with open arms. More info/register.

Host: Idealware

Presenter: Joshua Peskay, Vice President of RoundTable Technology


Thu 3/28 at 2 p.m. – Increasing Membership Engagement via Effective Learning Strategies

Associations are facing an increasingly competitive landscape, and the need to clearly differentiate to show value to members has become the number one priority. Providing membership with on-demand access to innovative learning experiences can be that differentiator. Learn how to turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using. More info/register.

Host: D2L

Presenter: Kerri Manorek, Learning Strategy Consultant, D2L


Thu 3/28 at 2 p.m. – Meeting Planner Ethics: Issues Under Scrutiny

Even with codes of conduct for CMPs and within most companies and associations, there is still uncertainty about whether certain practices are acceptable or unacceptable. Issues such as commission payments, vendor relationships, meeting points/rewards, and other types of non-monetary gifts or items of value, continue to raise concerns. In this interactive session, we will use realistic scenarios to present and discuss the issues that can compromise professionalism, reputation, and job security—ethical standards can help us all determine the proper steps to take to remain in good standing and out of the news. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Joan Eisenstodt, Principal, Eisenstodt Associates LLC


Thu 3/28 at 2 p.m. – Work Hard, Play Harder: The Secret Sauce for Hosting an Epic Team Builder

Whether your group is looking to increase collaboration, improve communication or simply get along better, a team builder should be fun, inclusive and engaging. In this webinar, Topgolf will share their secret sauce for hosting team builders that bring groups closer together and provide ROI for companies. More info/register.

Host: Smart Meetings

Presenter: Tiffany Holton, National Director of Tournaments & Fundraising at Topgolf


SOLD OUT: Fri 3/29 at 12 p.m. – Harnessing Your Strengths to Become a Successful Female CEO (Washington DC Idea Swap)

Learn more about how to identify and leverage your natural strengths to rise to the top of the association leadership ladder. Carol will explore these factors and more in this one-hour lunch and learn. Women attendees will learn more about how to forge their own successful path; and men will learn more about how to manage and mentor women association executives. 1 CAE credit. Location: Washington DC. More info/register. (SOLD OUT)

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Carol Vernon, founder and principal, Communication Matters: Executive Coaching & Training


Tue 4/2 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Arlington VA)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Arlington VA. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

sam-carter-191161-unsplash

Back in my restaurant general manager days, I went through a serious bout of burnout. I pulled myself out of it by reading about leadership—educating myself and getting inspired to make some positive changes at work. WBT Systems explains this week how association membership can help professionals deal with burnout and provide a substitute for the 21st century scourge—workism. If only I knew enough to join the state restaurant association, my poor colleagues would have been spared from my toxic bitchiness.

Here’s a quick path to burnout: all the tedious tasks associated with certification processes, yuck, been there. MemberSuite describes the different ways technology can be used to save staff time and stave off frustration.

You know who else needs education, your chapter leaders and staff. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. I especially love the Membership Minute idea—my colleague Gabrielle Alahouzos created one for our state and local affiliates back in the day at the National Association of Home Builders. I learned so much from it (her)!

Wes Trochlil is another person you can learn a lot from. Multiview shares his ten important rules for managing association data.

Some quick hits before we get to the list of next week’s free webinars:

  • Five reasons why the US should stay on daylight saving time permanently. Please. (Quartz)
  • After Bourdain’s suicide and many others in the Sacramento culinary community, Patrick Mulvaney, owner of Mulvaney’s B&L in Sac, is mobilizing to create a safety net for chefs. (Civil Eats)
  • Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Being from Massachusetts, we scoffed at such a ridiculous statement. My god, he was right. I immediately found the recipe for Fin’s (RIP) clam chowder but never got around to making it until this past weekend when I received 30 Littlenecks in my seafood share. As good as I remember.
  • Hey all you Instant Pot fans, I’ve got a winner for you, this chicken and dumplings recipe from Sheri Castle’s Instantly Southern. Her beef stew is amazing too—I won’t use any other recipe from now on—as is the pork braised in a cider-gingersnap gravy, country captain, and jambalaya. Cooking my way through it.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/19 at 12 p.m.* – How Microsoft Is Making the Future

What is it like to make the future in one of the world’s leading tech companies? Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. The Foresight Talks webinar is a new IFTF series, where seasoned foresight practitioners share practical experiences. Each webinar will include time for Q&A. More info/register.

Host: Institute for the Future

Presenters:

  • Ming-Li Chai, Principal Design Researcher, Microsoft
  • Harald Becker, Director Industry Engagement & Research, Microsoft

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/19 at 2 p.m. – Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide

Hear about strategies to make team members more effective, and make the planning workflow less stressful. Learn how to manage different personalities and get accountability, identify underlying sources of conflict, resolve conflict, and maintain productivity among all team members. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Michelle Johnson, President, The Anchor Group


Tue 3/19 at 3 p.m. – Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC)

Sponsors are growing increasingly reluctant to pay hefty fees in exchange for transactional benefits. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Traditional benefits like the logo on the website or a bigger exhibit booth are no longer enough to sustain a corporate relationship. Learn how to build the four components of a strong corporate partner program—strategy, business model, resource allocation, and internal culture change. Participate in a brainstorming session to identify solutions to your corporate sponsorship/partnership program challenges. Locations: virtual and Washington DC. More info/register.

Host: Meena Dayak, Associations Catalyzing Entrepreneurship

Presenters:

  • Bruce Rosenthal, strategic advisor and consultant to associations and not-for-profit organizations, convener of the Partnership Professionals Network
  • Kate McNulty, director of business development at the American Network of Community Options and Resources

Tue 3/19 at 6 p.m. – The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO)

Association Chat shares the biggest takeaways from ASAE’s Great Ideas Conference. There will be a small reception following the live show at a local pub in Denver, Colorado. Locations: online (Zoom) and Denver Co. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Wed 3/20 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Washington DC)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Washington DC. More info/register.

Host: Results Direct


Wed 3/20 at 9 a.m. – Public Policy Developments in Europe: What U.S. Associations Need to Know

With the Global Data Protection Regulation (GDPR) now in effect and Brexit and European parliamentary elections right around the corner, association leaders must have their fingers on the pulse of developments in Europe and beyond to ensure their organizations and members are prepared for what’s ahead. Hear from a panel of international experts about the latest policy and political happenings from overseas, and learn how those developments may affect your association back home. 1 CAE credit. More info/register.

Host: ASAE International Section Council and Government Relations Section Council

Presenters:

  • Mary Kate Cunningham, CAE (moderator), vice president, public policy, ASAE
  • Feriel Saouli, chief operating officer, Cambre Associates
  • Alex Mulchrone, consultant, Interel
  • Barbara Connell, CAE, chief executive officer, American Society for Gastrointestinal Endoscopy

Wed 3/20 at 11 a.m. – The I Am IH Campaign – Leveraging Membership Marketing into Public Awareness

Hear a case study of a membership marketing campaign that attracted new members, increased member engagement, and improved retention. Get a glimpse into the conception, development, and results of the campaign and receive step-by-step instructions on how to develop a similar campaign for your membership program. 1 CAE credit. More info/register.

Host: The Next Steps LLC

Presenters:

  • Sue Greco Marchese, Managing Director, Marketing & Communications, American Industrial Hygiene Association
  • Laurie M. Mutdosch, Senior Manager, Membership & Professional Community, American Industrial Hygiene Association

Wed 3/20 at 1 p.m. – Experience Design: 4 Experts Share the Top Strategies

Learn about the cutting-edge process to evaluate and redesign your event for greater business impact. Gain a deeper understanding of how the future of events is in driving transformation and how you can prepare for that. 1 CMP credit. More info/register.

Host: EventMB.com

Presenters:

  • James Gilmore, Co-founder, Strategic Horizons LLP
  • Greg Bogue, Chief Experience Architect, Maritz Global Events
  • Tim Simpson, Brand & Engagement Strategist, Maritz Global Events
  • Dan Sundt, President and Chief Experience Officer, CXO Marketing
  • Donna Kastner (moderator), Founder, Retirepreneur
  • Julius Solaris (moderator), Founder and Editor in Chief, EventMB.com

Wed 3/20 at 2 p.m. – ON24 Webinar Benchmarks Report 2019

ON24 looked at over 22,000 webinars and the results were surprising. Hear about the results of the ON24 Webinar Benchmarks Report 2019, and metrics for successful webinars, including webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits. More info/register.

Host: ON24


Wed 3/20 at 2 p.m. – Building Event Intelligence: Translating Metrics and Proving R.O.I.

Does finding ways to prove your event’s R.O.I. keep you up at night? It shouldn’t. Making sense of long excel reports and vague graphs is challenging for event planning and marketing teams, but technology has changed the game. Learn how event tech can gather invaluable data, helping you measure and track the attendee journey as well as the impact of your live experience. More info/register.

Host: BizBash

Presenter: Jason Askew, Product Marketing Manager at Cvent


Wed 3/20 at 2 p.m. – Be Stress Free! With this One Simple Rule

Learn how to take back your life and realign your methods of managing stressful environments. Explore how a simple, everyday influence can shift your perspective towards becoming a healthier, happier professional. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Angela Gaffney, Wellness speaker and consultant


Wed 3/20 at 3 p.m. – Nonprofit Cybersecurity Incident Report

Get a review of the inaugural Nonprofit Cybersecurity Incident Report, which looks at the different types of attacks that occur at small and mid-sized organizations. Hear advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness for your nonprofit and the long term planning that should accompany your immediate assessment of your security risk. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer at Community IT


Thu 3/21 at 11:30 a.m. – Key Ways to Govern Your Association Data (Alexandria VA Brown Bag Professional Development & Networking)

Your data landscape and demands on your data are constantly changing. In order to keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. Learn how to achieve greater governance of your data, gain buy-in and adoption of new procedures, and improve productivity and efficiency at your association. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, VC4, THE ASSOCIATION WHISPERER

Presenter: Rebecca Duff, PMP, Director of Client Success at Gravitate Solutions


Thu 3/21 at 5:30 p.m. – “Association Hustle” Book Launch Event (Washington DC)

A book launch party for Association Hustle: Top Strategies for Association Growth by J.P. Moery. Location: Washington DC. More info/register.

Hosts: The Moery Company, InLoop, and Diageo


Fri 3/22 at 9:00 a.m. – Europe Today: What Associations Need to Know (Washington DC)

Keeping abreast of current association trends, as well as political and legislative changes in the European Union, is critical for U.S. associations. Hear how trade and economic relations are changing. Learn how GDPR and Brexit are influencing associations. Find out about legislative and regulatory developments in the light of the European Elections in May 2019, trends in associations, and topics high on the EU agenda. 2 CAE credits. Location: Washington DC. More info/register.

Host: ASAE

Presenters:

  • Esther Nieto Hernandez, counsellor, deputy head of the Trade and Agriculture Section at the Delegation of the European Union to the United States
  • Joy Ditto, President and CEO of the Utilities Technology Council
  • Matthew R. D’Uva, FASAE, CAE, Chief Executive Officer International Association for the Study of Pain
  • Alfons Westgeest (moderator), managing partner of the Kellen Brussels office

Fri 3/22 at 12 p.m. – March Madness: Ask a Chapter Expert

Come with your hard-hitting chapter questions, as this webinar will be conducted in a panel game style. We’ll be drawing inspiration from Around the Horn, the ESPN show hosted by Tony Reali and feature three to four chapter gurus coming from different perspectives who will weigh in on tough chapter challenges. More info/register.

Host: Billhighway

Presenters:

  • Ed Bodensiek, Chapter Leader for CXPA
  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President and Executive Director, Mariner Management and Marketing LLC
  • Peter Houstle, Chief Executive Officer at Mariner Management and Marketing LLC

Tue 3/26 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Alexandria VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 3/26 any time from 10:30 a.m. to 5:00 p.m. – Why Associations Matter: Photo Essay Event (Alexandria VA)

Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” We want to tell your story! These studio portraits will surpass the standard evenly exposed shot featured on the average corporate website, and help show the world who these amazing people are. Participants in our photo essay can use the high-end professional portraits however they like, whether it be to update their LinkedIn profiles, work headshot, or for personal use. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and host, Association Chat


Tue 3/26 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network


Wed 3/27 at 2 p.m. – AMA on Data Privacy & Information Security (Association Women Technology Champions Meetup – Bethesda MD)

91% of consumers are more likely to purchase from brands who recognize, remember, and provide relevant offerings. With personalization comes increased storage and use of data, and an increased expectation from members that their data is safe. Figuring out what you and your association need to do ensure the security and privacy of member data can be complex and headache inducing. Join us for this Ask-Me-Anything panel where three experts will be on hand to field your questions and help you make sense of information security in the data economy. Location: Bethesda MD. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Eileen Lewis, Manager of Network Services, American Speech-Language-Hearing Association
  • Katherine Matthews, Business Intelligence Analyst, National Council of Architectural Registration Boards
  • Bill Murphy, President and CEO, RedZone Technologies
  • Tori Liu (moderator), Director of Information Systems, American Speech-Language-Hearing Association

Wed 3/27 at 4:30 p.m. – Association Women Technology Champions Happy Hour (Bethesda MD)

Join us for Happy Hour after the AWTC Meetup. All are welcome at our happy hour events, including men. Location: Bethesda MD. More info.

Organizer: Association Women Technology Champions


Thu 3/28 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Reston VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Fri 3/29 at 12 p.m. – Harnessing Your Strengths to Become a Successful Female CEO (Washington DC Idea Swap)

Learn more about how to identify and leverage your natural strengths to rise to the top of the association leadership ladder. Carol will explore these factors and more in this one-hour lunch and learn. Women attendees will learn more about how to forge their own successful path; and men will learn more about how to manage and mentor women association executives. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Carol Vernon, founder and principal, Communication Matters: Executive Coaching & Training


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Sam Carter via Unsplash

The weekly list of free educational events and resources for the association community…

Outside Hue, Vietnam - Free professional development resources and events for CAEs, association staff and others in the association community

Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources.

Members and employers need help bridging the skills gap and validating competencies. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

How do you know if your association’s IT leader needs a coach? Mike Guerrieri at DelCor describes the symptoms and the prescription.

If you’re implementing a new AMS or CRM, be prepared for data migration. Fíonta describes the steps involved in migrating data from an AMS or other database to Salesforce.

Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform. WBT Systems explains how to identify your LMS reporting requirements.

Some quick hits before we get to the list of next week’s free webinars:

  • According to research, when you think of Saturdays and Sundays as vacations, rather than days you’re not at work, you return on Monday happier and more refreshed. (UCLA Anderson Review)
  • Being surrounded by green space in childhood may improve the mental health of adults. I’m not surprised. (Aarhus University)
  • Waiting for the right time to make this: Garlic Clam Bread (Taste)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC)

Hear about developments in privacy and security relevant to the nonprofit sector, including the current state-of-play on the European Union’s General Data Protection Regulation (GDPR), discussion of the applicability of the California Consumer Privacy Act (CCPA) to nonprofit organizations, and other developments in privacy and security including data breach notification, enforcement priorities, and cybersecurity. Locations: virtual and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Kelly Bastide, Partner, Venable LLP
  • Jesse Raben, General Counsel, The Common Application

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/12 at 1 p.m. – Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Explore the problems created by SaaS, as well as emerging solutions. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs


Tue 3/12 at 1 p.m. – 10 Online Fundraising Best Practices for Small Nonprofits

Customized for small nonprofits on a limited budget, this webinar will highlight current trends in online fundraising. Learn what to look for in an online fundraising platform, how to launch a monthly giving program, how to use social media to increase your online donations, how to launch a crowdfunding campaign, and how to tap into the power of cause awareness and giving days. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good


Tue 3/12 at 2 p.m. – A Legal Guide to Partnering with Suppliers

Learn what clauses need to be in a contract and what clauses are not really necessary, the meaning of legal terms, such as force majeure, and the secret to friendly negotiations. More info/register.

Host: Smart Meetings

Presenter: Lisa Sommer Devlin JD, Attorney, Devlin Law Firm P.C.


Wed 3/13 at 1 p.m. – The Power of Personalization

Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. More info/register.

Host: Meetings Today

Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent


Thu 3/14 at 11 a.m. – Social Engineering – Your Biggest Security Threat, and How to Stay Safe

Learn what social engineering is, and the different types of targeted attacks; the areas of your life that are vulnerable to social engineering hacks; the top 10 things you need to do to keep yourself safe; our favorite tools that help protect against hacks; how to assess how vulnerable you are; and tips for training your employees to prevent these breaches. More info/register.

Host: Matrix Group

Presenters:

  • Matrix Group CEO Joanna Pineda, CEO, Matrix Group
  • Heinan Landa, Founder & CEO, Optimal Networks

Thu 3/14 at 12:30 p.m. – Using Data for Action, Not Just Insight

Data-driven decision-making is not a new concept, but organizations often struggle to use their data to implement actual change. Learn what data/KPIs associations are collecting and using today, what additional metrics and data points to consider, how to use data to initiate changes to a website or app, and how to use data to optimize digital experiences. 1 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Mike Kovach, Senior Digital Consultant, Adage Technologies
  • Jake Toohey, Senior Digital Consultant, Adage Technologies

Thu 3/14 at 1 p.m. – Strategic Pricing for Educational Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and the reasons you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how you can place your education products on a value continuum that lets you create pricing flexibility to benefit your customers and your bottom line. 1 CAE credit. More info/register.

Host: Tagoras and Community Brands

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 3/14 at 1 p.m. – Advanced Negotiating—Limiting Liability and Maximizing Contract Concessions

Learn how to locate potential issues, understand the hotel’s approach to contracts, and negotiate options that work best for your group. Find out what you can do to limit your liability as a planner. 1 CMP credit. More info/register.

Host: Pathable


Thu 3/14 at 2 p.m. – Your CMP Roadmap (Rebroadcast)

Hear step-by-step guidance for applying and laying the career groundwork for obtaining your CMP, a comprehensive look at the different study aids available (what works and what doesn’t), and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited


Fri 3/15 at 1 p.m. – The Content Strategy Conversation: Making Your Education Resonate

You’ve probably heard the term “content strategy.” But do you really know what it entails, whom it involves, and why it’s essential to providing value to your online learners? Get a better understanding of how to address this topic with your colleagues, and take away a handy checklist and examples of how you might apply content strategy theories in your program. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

Presenters:

  • Hilary Marsh, Chief Strategist and President of Content Company, Inc.
  • Mona Johnson, CAE, Managing Director at the Society for Research on Nicotine and Tobacco

Tue 3/19 at 3 p.m. – Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC)

Sponsors are growing increasingly reluctant to pay hefty fees in exchange for transactional benefits. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Traditional benefits like the logo on the website or a bigger exhibit booth are no longer enough to sustain a corporate relationship. Learn how to build the four components of a strong corporate partner program—strategy, business model, resource allocation, and internal culture change. Participate in a brainstorming session to identify solutions to your corporate sponsorship/partnership program challenges. Locations: virtual and Washington DC. More info/register.

Host: Meena Dayak, Associations Catalyzing Entrepreneurship

Presenters:

  • Bruce Rosenthal, strategic advisor and consultant to associations and not-for-profit organizations, convener of the Partnership Professionals Network
  • Kate McNulty, director of business development at the American Network of Community Options and Resources

Fri 3/22 at 12 p.m. – March Madness: Ask a Chapter Expert

Come with your hard-hitting chapter questions, as this webinar will be conducted in a panel game style. We’ll be drawing inspiration from Around the Horn, the ESPN show hosted by Tony Reali and feature three to four chapter gurus coming from different perspectives who will weigh in on tough chapter challenges. More info/register.

Host: Billhighway

Presenters:

  • Ed Bodensiek, Chapter Leader for CXPA
  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President and Executive Director, Mariner Management and Marketing LLC
  • Peter Houstle, Chief Executive Officer at Mariner Management and Marketing LLC

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I’m a Squiggle, what are you? At a session during the ASAE Technology conference, Tobin, Gretchen, Rhea, and Trevor (first name basis here) had us do a personality exercise based on our intuitive connection with one of four shapes. On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities.

How’s your association’s relationship with your chapters? It depends, right? WBT Systems has an idea for you, actually, eight ideas for building educational partnerships with your chapters. I bet you hadn’t thought about some of these.

Another way to improve your relationship with chapters is to help them grow their membership. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment.

Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue.

An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. It doesn’t have to be difficult. When you see the kind of retention and revenue his association gets, you know he’s doing something (many things) right.

In the “this makes my brain hurt” department… Augmented reality (AR) will bring us the next big tech platform, says Kevin Kelly in Wired.

“Someday soon, every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld. For now, only tiny patches of the mirrorworld are visible through AR headsets. Piece by piece, these virtual fragments are being stitched together to form a shared, persistent place that will parallel the real world.”

And we need this why? I know, I know, the mirrorworld will spark innovations that will transform education, travel, healthcare, science, and who knows what else for the better. Hopefully. I’m starting to feel old.

Some quick hits before we get to the list of next week’s free webinars:

  • There’s been a decline in history majors at the very time we need more historical thinking to put our current world in perspective. Preach! (Eric Alterman, The New Yorker)
  • Read about the remarkable life of Margaret Rudkin, founder of Pepperidge Farm. (Mari Uyehara, Taste)
  • I’m a backyard birder. You can be one too. Start by getting to know these 15 common bird species. (Andrew Del-Colle, Audubon)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/5 at 12 p.m.* – Association Data Analytics Brown Bag (online)

This month’s topic: what are data analytics and how to set key metrics. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 3/5 at 1 p.m. – Raising the Bar: Using Certifications and Credentialing to Extend Your Reach

Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. Hear about the latest best practices for setting up a certification and approaches for integrating these programs into your LMS. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Adrienne and Keith Segundo, founders, Limitless ASR


Tue 3/5 at 2 p.m. – How Hackathons Unleash Event Conversations, Connections

At Convening Leaders ’19, Jamie Murdock & Donna Kastner facilitated a hackathon that earned rave reviews, not just from the 40 people who participated, but from many others who observed from the sidelines. In this webinar, Jamie and Donna will open their design playbooks, revealing tips to help you explore if it’s a fit for your audience and if so, next steps to create a hackathon that unleashes richer and more rewarding event guest experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jamie Murdock, VP of Sales at Experient
  • Donna Kastner, founder, Retirepreneur.com

Tue 3/5 at 2 p.m. – Mystery Solved: Inside the Minds of Event Attendees

Cvent and Edelman Insights surveyed 3,000 attendees of professional conferences. Hear about previously uncovered insights from attendees about what makes them return to events and what keeps them away, the unique differences regarding the attendee event experience across the United States, UK, and Germany, and actionable recommendations you can take right now based on the results of this study. More info/register.

Host: Smart Meetings

Presenters:

  • John Hunter, Content Marketing Manager, Cvent
  • Kayla Sommers, Meetings and Events Professional, Cvent
  • Jonathan Wibberley, Executive Vice President, Edelman Intelligence

Tue 3/5 at 2 p.m. – The Recipe for Increasing Learner Engagement

Discover the recipe to build engagement before, during, and after learning programs. Learn the benefits of using the Concerning Learning blended learning strategy. Discuss five flavor enhancements to amplify learner engagement. Explore real-world engagement challenges. Come away with three actions that you can implement today. More info/register.

Host: eLearning Learning

Presenter: Deadra Welcome, Founder and CEO of Concerning Learning LLC


Thu 3/7 at 3 p.m. – Bridging the Gap between the Rising…and the Retiring Generations (ASAE Reston-Loudoun Idea Swap – Leesburg VA)

Ever wonder why there seems to be a widening gap between the generations in your workplace? Differences in work ethic, life values, work-life balance expectations, and technology expectations are just some of the challenges facing today’s association staffs. Gain insights into how to “walk a mile” in each of their shoes and create a highly engaged workplace. 1 CAE credit. Location: Leesburg VA. More info/register.

Presenter: Shira Harrington, founder and president, Purposeful Hire


Thu 3/7 at 8 p.m. – Surviving the CAE Experience: Tips on Study, Groups, Test Day + More

Join your Association Chat friends (current CAEs and CAE hopefuls) for a look at the CAE experience! Lots of honest discussion about everything from how people studied, red flags that your study group isn’t working, and advice for the day of the exam. There will be sample questions sprinkled out throughout the discussion to test your knowledge. Let’s see what you already know. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 3/12 at 1 p.m. – Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Explore the problems created by SaaS, as well as emerging solutions. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs


Thu 3/14 at 11 a.m. – Social Engineering – Your Biggest Security Threat, and How to Stay Safe

Learn what social engineering is, and the different types of targeted attacks; the areas of your life that are vulnerable to social engineering hacks; the top 10 things you need to do to keep yourself safe; our favorite tools that help protect against hacks; how to assess how vulnerable you are; and tips for training your employees to prevent these breaches. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and Optimal Networks Founder & CEO Heinan Landa


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Bill Pennell via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. I suppose nothing’s truly secure these days. You should still read the ASAE article to get a sense of how the blockchain can be used in other ways beyond cryptocurrency.

Does your association have a popular conference workshop or training class you want to convert into an online learning program? WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning.

If staff around your association headquarters grumble and complain about your chapters or affiliates, then you’ll want to read this advice from Billhighway about how to change the chapter/national relationship mindset.

Amanda Kaiser wrote an insightful article about the real value of associations: how you make members feel. What resonates the most is the sense of confidence, belonging and validation they get from their association experience. Think about your own membership experience and you’ll see how on point this is.

It’s time for a little intellectual humility for all of us know-it-alls. Brian Resnick at Vox explains why it’s important to know you might be wrong, why it’s so hard to see our own ignorance, and what to do about it.

Some quick hits before we get to the list of next week’s free webinars:

  • Check out these changes in the CAE application and renewal requirements, including a 1-credit ethics requirement for renewals. Let’s get some webinars on that! (The Nonprofit Times)
  • Love this idea. At my old association, the National Association of Home Builders, members submit their favorite recipes for a community cookbook that’s now in its second printing with all proceeds going to a scholarship fund. (Tim Ebner, Associations Now)
  • A fascinating look back at the menus for White House state dinners in the last 86 years. (C.K. Hickey, Foreign Policy)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap)

Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Government Relations Section Council

Presenter: Matthew Zablud, Partner, Beekeeper Group

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/26 at 12:30 p.m. – Visualizing Member ROI with Data Analytics

Show your members what they are getting for their association membership with an ROI Dashboard. Learn how 4A’s, an association for advertising agencies, combined data from their AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance your understanding of data analytics. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy at Web Courseworks
  • Don Worthley, Software Architect at Element Eleven

Tue 2/26 at 2 p.m. – Hotel Contract Clauses Planners Should Be Using but Probably Aren’t

Hear about cutting-edge clauses that ensure successful and hassle-free meetings and events, such as the “Purpose of the Meetings” clause, the “Overbooked Hotel Prior to Cut-Off Date” clause, and the “Audit Arrangements” clause. Find out how to avoid unapproved miscellaneous charges, and contract wording needed to protect the meeting sponsor under the new privacy laws, and much more. 1 CMP credit. More info/register.

Host: Meetings Net

Presenter: John S. Foster, Esq., CHME, attorney at Foster, Jensen & Gulley


Wed 2/27 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA)

Find solutions for corporate sponsorship/partnership programs that suffer from “the enemy within” … internal challenges, silos, competition among departments for corporate support, and lack of collaboration. Location: Alexandria VA. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Wed 2/27 at 12 p.m. – Showing Them the Value

As an AMC, it can be difficult to show the value we bring to our client partners. Value can often be interpreted by just dollars and cents, but it goes farther than that when considering the impact your firm can have on the operations and success of an association. Join our panel of AMC Executives as they discuss how AMCs provide and share value with their client partners. More info/register.

Host: ASAE Association Management Company Section Council

Presenters:

  • Joe Sapp, CAE (moderator), Director of Strategic Development, Talley Management Group
  • Beth Quick-Andrews, CAE (moderator), Principal, Q&A Business Solutions
  • JoAnn Taie, Owner/Partner, Global Management Partners LLC
  • Nick Ruffin, CAE, President & CEO, AMR Management Services
  • Mike Dwyer, CAE, Chief Relationship Officer, Association Headquarters Inc.

Wed 2/27 at 12:30 p.m. – Young Members 2.0

Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Meanwhile, the older members of Generation Z are coming into adulthood and are expected to constitute a fifth of the US workforce by 2021. Personify’s new benchmarking study, Young Members 2.0, seeks to expand our understanding of younger members. These findings can inform and support strategies designed to support the long-term growth and success of your organization. More info/register.

Host: Personify


Wed 2/27 at 1 p.m. – Mindful Events & Daily Rituals Inspired by the Season

Learn how to take what Mother Nature offers as a beautiful jumping off point to influence and inspire memorable, mindful events in everything from decor to food and drink to experiences. Discover event and meeting inspiration tips for spring and learn how to freshen and lighten up your events after those long winter days. More info/register.

Host: Meetings Today

Presenter: Deborah Gee, experience design lead for Lululemon


Wed 2/27 at 1 p.m. – How to Design Meaningful Event Experiences 

Learn why best practices do not create transformational experiences. Understand the difference between experiential and experience design. Walk away with insights on how to begin approaching your event design differently. More info/register.

Host: Event Manager Blog

Presenter: Greg Bogues, Chief Experience Architect, Maritz Global Events


Thu 2/28 at 1 p.m. – Technology vs. Innovation: Association Learning Strategies in Practice

AI. AR. VR. Digital breakthroughs like these are capturing headlines every day. Clearly, these innovations are promising. But many associations are focused on making the most of learning technologies that are already in place. Learn about the push/pull relationship between technology and change. Find out how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Hear about tips for creating a business case your board will support, and guidelines for measuring results. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Linda Bowers, Chief Technology Officer, WBT Systems

Thu 2/28 at 2 p.m. – How to Drive Social Media Engagement with Nonprofit Storytelling

Hear about examples of nonprofits using stories to supercharge their social media engagement, specific social media storytelling strategies that you can employ to connect with supporters, and tried and tested tools to use to rock your social media storytelling. More info/register.

Host: TechSoup

Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing


Thu 2/28 at 2:30 p.m. – Does Your Data Hoard Spark Joy? (Alexandria VA)

In this day and age, data should be used for more than “Welcome to the website, [YOUR NAME]!” This workshop will help you identify and streamline critical information that’s squirreled away in your AMS, email marketing system, event registration and LMS systems so you can create an efficient, personalized website experience for your members and identify questions that you should answer when asking “What is personalization?” Location: Alexandria VA. More info/register.

Host: Association Women Technology Champions (AWTC)


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons image by Hatham Al-Shabibi via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Billhighway provides advice for bringing the chapter conversation to your C-suite and convincing them that chapters are strategic assets that can help your association achieve its goals and fulfill its mission.

Jeffrey Cufaude harkens back to his high school waiter days to bring us a lesson about keeping our emotions in check around members. “The way we view the work in which we are engaged is very likely the way we will cause others to view our efforts. Act as if something is a big deal and it most certainly will become one.” Thinking back to my expediter days and squirming a bit here.

Wondering how to get the most out of your AMS’ member portal? MemberSuite describes several ways you can have members use the portal “to find opportunities for engagement and make your association a habit.”

Let’s stop talking about “soft” skills, says WBT Systems (and many others). These essential skills are human skills. They’ll become even more valuable in the future because AI and robots don’t have them. Your association can play a significant role in bridging your industry’s skills gap by providing training in human skills.

Rethink how your association works with vendor members by inviting them to become research partners, not just sponsors. It’s a win-win for both of you, says JP Moery of The Moery Company. You get relevant, fresh content and the member gets exposure to their target audiences.

Some quick hits before we get to the list of next week’s free webinars:

  • Excellent advice on content marketing for associations—advice that works for any organization. (Ernie Smith, Associations Now)
  • Google says a technically well-optimized website won’t rank without good content. (Matt Southern, Search Engine Journal)
  • Three techniques to make you more creative. (Tom May, Creative Boom)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online

Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. Find out how to choose the correct social media platforms for your small nonprofit, and build up momentum on social media to launch a successful social media fundraising campaign. More info/register.

Host: Nonprofit Tech for Good

Presenter: Julia Campbell, Founder of J Campbell Social Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/19 at 2 p.m. – Live LinkedIn Makeovers (Association Chat)

Get a live LinkedIn makeover from Dave Delaney, keynote speaker on business networking and social media, a digital marketing consultant, and the author of New Business Networking, a book all about improving your professional networking online and offline. More info.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 2/19 at 2 p.m. – Leveraging Chapters

Learn about different opportunities to make connections between national and state chapters, and the benefits of leveraging your chapters through existing technology channels. Find out how to create exposure and drive traffic to your association through chapters. More info/register.

Host: Association Adviser

Presenter: April Dunnett, Account Manager, Naylor Association Solutions


Tue 2/19 at 2 p.m. – How to Create an Analytics Strategy & Roadmap

Learn how to evaluate your association’s current analytics maturity using a scorecard for the key areas of Culture, Data, Technology and Process. Find out how to bring your systems together to create a “single version of the truth” and embrace a culture of analytics. 1 CAE credit. More info/register.

Host: enSYNC

Presenters: Julie Sciullo and Mark Lowry of Association Analytics


Tue 2/19 at 2 p.m. – Cybersecurity for Low-Risk Organizations: Understanding Your Risk and Making Practical Improvements

This webinar will guide resource-constrained organizations through understanding what qualifies as a low-risk organization, the basic tenets of cybersecurity, and a basic, risk-informed decision-making process to identify where they need to invest in digital security. This webinar is designed for public interest organizations whose work is not likely to generate targeted online attacks from motivated actors. More info/register.

Host: TechSoup

Presenter: Sean Brooks, Director of the Citizen Clinic, Center for Long-Term Cybersecurity at UC Berkeley


Tue 2/19 at 3 p.m. – Does Your Association Business Model Need to be Transformed? (Associations Catalyzing Entrepreneurship – online and Washington DC)

Is the business model of associations relevant in the face of growing competition? Will a dues-paying membership model go the way of the dinosaur? Do we struggle to get members to pay more for products and programs after they pay a membership fee? Join a discussion on how to keep the association business model relevant and competitive.  Garth will tell us how’s he has been preparing HFMA to launch a “one price, all access” Netflix model of membership. Locations: online and Washington DC. More info/register.

Organizer: Meena Dayak, Associations Catalyzing Entrepreneurship

Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association


Wed 2/20 at 2 p.m. – Attendee Education: Creating Value While Building Your Brand

Learn how to take control of your message, especially during general sessions; the importance of integrating education into your overall event strategy; and how AV and technology can best support your messages. Hear case studies of education that delivers for the audience. More info/register.

Host: BizBash

Presenter: Jeff Youngs, Executive Producer at GES Events


Wed 2/20 at 2 p.m. – Leading Your Team to Success

If you’ve been promoted and are managing people for the first time but have not been trained on how to lead your new team successfully, you are not alone. The responsibility and pressure, coupled with the time it takes to effectively handle direct reports can be daunting. Take the first step to gaining the confidence needed to effectively lead, not manage your team. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, founder of Strategic Meetings & Events


Wed 2/20 at 4 p.m. – Improving Nonprofit CRM Data Management in 2019

Learn how to take your donor data management to the next level in 2019. More info/register.

Host: Community IT

Presenters: Kyle Haines, Partner at Build Consulting, Jo Butler, Nonprofit CRM Manager at Build Consulting, and Sarah Lewis, client Database Administrator at Build Consulting


Thu 2/21 at 11 a.m. – 5 Essential Questions to Ask When Partnering for Added Member Value

Effective membership development relies on out-of-the-box thinking. Developing appropriate strategic partnerships to improve the membership value proposition will attract more members and increase member retention. Learn the five essential questions you must ask as you pursue these partnerships, as well as the steps you’ll need to take in developing a successful strategic partnership plan to ensure success. 0.5 CAE credit. More info/register.

Host: The Next Steps, LLC

Presenters:

  • Cynthia Simpson, M.Ed, CAE, Chief Business Development Officer, Association for Women in Science
  • Dan Ratner, Membership & Business Development Strategist, The Next Steps, LLC

Thu 2/21 at 11:30 a.m. – Key Ways to Govern Your Association Data (Alexandria VA Brown Bag)

Your data landscape and demands on your data are constantly changing. To keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. Learn how to achieve greater governance of your data, gain buy-in and adoption of new procedures, and improve productivity and efficiency at your association. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC4, THE ASSOCIATION WHISPERER

Presenter: Rebecca Duff, Director of Client Success at Gravitate Solutions


Thu 2/21 at 1 p.m. – Top Ways to Skyrocket Revenue in 2019 and Beyond

Learn about the top 5 ways to generate non-dues revenue, pitfalls to avoid when executing these strategies, and how to increase membership while meeting modern member expectations. More info/register.

Host: Community Brands

Presenter: Tristan Jordan, Dan Gaertner and Erin Shy, Executive Vice Presidents, Association & Nonprofit Solutions division, Community Brands


Thu 2/21 at 1 p.m. – How Digital Credentials Will Help Your Association Attract & Retain Members

Learn how leading associations are using digital credentials to attract and retain members, and how digital credentials promote networking and may aid in a job search. More info/register.

Host: Credly

Presenters:

  • Joe McClary, CEO at the International Association for Continuing Education & Training
  • Debbie Amini from the American Occupational Therapy Association
  • Susan Manning, Chief Success Strategist from Credly

Thu 2/21 at 2:30 p.m. – How Podcasting Grew Our Business

In 2015, JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made. The podcast has allowed him to reach a global audience on a weekly basis—showcasing thought leadership content on sales, business development, and association trends; and it’s propelled The Moery Company brand within the nonprofit community. Hear about the acceleration of business growth and the overall impact podcasting has had on The Moery Company. More info/register.

Host: The Moery Company

Presenter: JP Moery, founder, The Moery Company


Wed 2/27 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA)

Location: Alexandria VA. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/28 at 1 p.m. – Technology vs. Innovation: Association Learning Strategies in Practice

AI. AR. VR. Digital breakthroughs like these are capturing headlines every day. Clearly, these innovations are promising. But many associations are focused on making the most of learning technologies already in place. Learn about the push/pull relationship between technology and change, how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Hear about tips for creating a business case your board will support, and guidelines for measuring results. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Linda Bowers, Chief Technology Officer, WBT Systems

Thu 2/28 at 2:30 p.m. – Does Your Data Hoard Spark Joy? (Alexandria VA)

In this day and age, data should be used for more than “Welcome to the website, [YOUR NAME]!” This workshop will help you identify and streamline critical information that’s squirreled away in your AMS, email marketing system, event registration and LMS systems so you can create an efficient, personalized website experience for your members and identify questions that you should answer when asking “What is personalization?” Location: Alexandria VA. More info/register.

Host: Association Women Technology Champions (AWTC)


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Soul devOcean via Unsplash