The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Learning is essential for professional growth. It’s why people join associations—to learn and to connect with others. So why isn’t learning included more often in the membership model? WBT Systems shares examples of association membership models that include online learning, reasons your association should explore this new type of membership model, and issues to consider before you make any changes.

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more.

I was just listening to a podcast while making breakfast and thought to myself, why not share some of my favorites? So here goes.

I never miss an episode of these two association-focused podcasts, even if it takes me a while to catch up—blame my many food podcast subscriptions.

Let me know if you have a favorite association podcast so I can check it out.

When the neighborhood boys used to get mean, they called me Reid-a-Book. Some things never change. Here are a few of my favorite book and writer podcasts.

I subscribe to a ridiculous number of food podcasts. These two never fail to entertain and enlighten me.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States

Learn about the state legislation across the U.S. that could threaten your members’ voluntary credentials. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Hear insights uncovered in the creation and implementation of a state society’s effective government relations strategy and advocacy ground game. Learn how to address the regulatory implications once legislation has been passed. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section

Presenters:

  • Craig Saperstein, Moderator, Pillsbury Law Firm and Professional Certification Coalition
  • Skip Braziel, AICPA
  • Jarrod Clabaugh, OSAE
  • Maureen Thompson, CFP Board

*All times are Eastern Daylight Time unless otherwise noted.


Tue 2/5 at 2 p.m. – From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat)

From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first social media talent agent learned about social media marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Eric Kuhn


Wed 2/6 at 8:30 a.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL)

Location: Chicago IL. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Wed 2/6 at 2 p.m. – Convening Leaders 2019 Rebroadcast: Main Stage | Transforming Experiences Into a Positive Force for Change

Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. Learn from Pemberton how any organization can shift their paradigm by getting the most out of their teams to increase customer engagement, company morale, and revenue. Hear how Okamoto overcame adversity and turned her experiences into a platform for advocacy and women’s empowerment. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Steve Pemberton, Chief Human Resources Officer, Globoforce
  • Nadya Okamoto, founder, PERIOD

Wed 2/6 at 2 p.m. – Getting to Know You: Games and Activities that Build Trust and Relationships Among Attendees (Meetings Master Classes 2019 Session 2)

Learn about a variety of activities to get attendees to open up, connect, and bond during a business event. Find out how to broaden the way you think about creating interpersonal connections among your attendees, leverage the host facility and local destination to create fun and memorable experiences, and satisfy the objectives of both your attendees and the meeting host. 0.5 CMP credit. More info/register.

Host: Meetings Net

Presenters:

  • Walter Galanty, President, AIM Meetings and Events
  • Lin Guba, CMP, CMM, Senior Director, Meetings, International Economic Development Council

Thu 2/7 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Washington DC)

Location: Washington DC. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/7 at 12 p.m. – Authentic Networking: No Schmoozing Required

Learn how to reframe networking events so they’re less intimidating, find and create networking opportunities that best suit your personality and preferences, and follow up with new connections to build and grow lasting professional relationships. More info/register.

Host: ASAE Career HQ

Presenter: Phaedra Brotherton, CPRW, JCTC, CDF


Thu 2/7 at 1 p.m. – The Accidental CIO

Technology is growing and changing more rapidly than ever, operating environments are growing in complexity with new privacy rules and regulations and staff members are frequently left to juggle more tasks with less resources. Learn about fundamental questions you need answered by vendors and staff to ensure your technology success in the areas of operations, service and innovation; specific examples of where associations have succeeded with technology; and common failures that may occur and how to avoid those risks. More info/register.

Hosts: 501Works and Ellipsis Partners

Presenters:

  • James Marquis, former CIO, AAPA
  • Moira Edwards, CAE, leader of Ellipsis Partners

Tue 2/12 at 2 p.m. – AI and Innovation for Associations (Association Chat)

How can the power of artificial intelligence work as a tool to boost existing products and services and can it help us reimagine the membership experience? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Ron Moen, CAE, Chief Information Officer & Vice President, Information & Technology, The American College of Chest Physicians


Wed 2/13 at 2 p.m. – AMS Implementation Doesn’t Have to Be a PITA

Discover the three steps for executing a no-hassle, no-headache AMS implementation that doesn’t need to be a pain in the association (PITA). Learn how to avoid common AMS implementation pitfalls, build a strategic AMS implementation plan in three steps, and turn your plan’s objectives into concrete actions. More info/register.

Hosts: ReviewMyAMS and Association Adviser

Presenter: Nate Brown, Business Development Director, Naylor Association Solutions


Thu 2/14 at 12:00 p.m. – #ChapterLove: Collaborating at All Levels

Chapters create the stickiest type of member interactions—local engagement. Have you taken the time to evaluate how you are (or are not) setting your chapters up for success? Are you leading by example? Are you rewarding, recognizing, inspiring and motivating your chapter leaders/volunteers on a daily basis? All your effort trickles down to increasing member love. Join us for this collaborative chapter love fest as we address the often contentious National-chapter relationship woes and make sure you and your chapters are better aligned. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management & Marketing


Thu 2/14 at 12:30 p.m. – Survival Kit for Building Your Buyer’s Journey

Learn about the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. Walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization. More info/register.

Host: .orgCommunity

Presenter: Aimee Pagano, HighRoad Solution


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Nathan Anderson via Unsplash

Advertisements

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.

If you haven’t tried member journey mapping, let me tell you, you’re going to love it. So enlightening, I kid you not. We did one at the Association Component Exchange (CEX) last fall, thanks to the tutelage of Diane Magers, CEO of the Customer Experience Professionals Association. In a two-part post (part 1 and part 2), Billhighway walks you through the steps of this transformative exercise. Put it on your calendar!

Speaking of calendars, MemberSuite suggests making this the year you schedule time for professional growth. Yes! They suggest all kinds of free educational options in the association community (including Association Brain Food) and provide advice on getting your boss to support your professional development needs.

Some quick hits before we get to the list of next week’s free webinars:

  • More calendar talk: why your association should use a content calendar in 2019. (Tim Ebner, Associations Now)
  • Reddit cofounder Alexis Ohanian says we’ve hit “peak social” and users will migrate away from social networks (like Facebook) to more community-focused platforms. Is this an opportunity for associations? (Isobel Asher Hamilton, Business Insider Australia)
  • How to quickly check if a link or website is safe. (Clifford Chi, HubSpot)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/28 at 12:30 p.m.* – New Year, Fresh Start: Clean Data for Big Results

Explore ways to kick off 2019 with optimized data designed to deliver the results your organization is looking for, including the real impact of poor data on your organization, how to identify and understand the root cause of bad data quality, and practical tips and techniques to get your data healthy – and keep it that way. More info/register.

Host: Personify

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/29 at 8:30 a.m. – New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA)

Let’s start 2019 with a discussion around your digital strategy. How are you planning to use web and mobile to create personalized experiences for your members? What (and whom) will you need to help accomplish your goals? Join this Coffee Talk to share your resolutions, hear best practices, and exchange ideas with your peers. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 1/29 at 1 p.m. – Event Technologists: The New Role Taking Over the Events Industry: Who Are These People and Why Are They So Powerful?

Not a geek, not an administrator, this leadership role is now one of the most critical in the event industry. Event technologists could be directing event technology strategy, making purchasing decisions, collecting and interpreting analytics, live wiring experiential touch-points and inventing experiences too. Find out more about the opportunities this role offers corporates, associations and individuals and why it will be the number one job in the industry in 2019. More info/register.

Host: Event Tech Tribe

Presenters: Michelle Bruno, President of the Bruno Group, and Marie-Claire Andrews, CEO of the Event Tech Tribe


Tue 1/29 at 2 p.m. – Branded Entertainment and Content Storytelling (Association Chat)

Guest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/29 at 2 p.m. – 3 Steps to Effective Storytelling to Grow Your Memberships

Are you finding it a challenge to grow membership? For many organizations, the culprit is not telling the right stories to motivate your target audience. Learn how some of the most successful membership organizations use strategic storytelling to attract and engage members. Find out why storytelling is important to grow your membership program, the 5 key ingredients of effective storytelling, and 3 ways to use storytelling to attract new members. More info/register.

Host: Wild Apricot

Presenter: Vanessa Chase Lockshin, The Storytelling Nonprofit


Tue 1/29 at 2 p.m. – The Top Ten Two-Minute Tips for Inclusive Meetings (Meetings Master Classes 2019 Session 1)

Unconscious bias in meeting design can exclude some of your potential attendees and degrade the meeting experience for others. As well as potential legal consequences, overlooking the needs of certain groups or individuals can limit the breadth of contributions and impoverish the experience for all attendees. Learn about simple strategies that can overcome bias and create a welcoming event for everyone. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tahira Endean, CMP, DES, CED, Head of events at the Society for Incentive Travel Excellence


Wed 1/30 from 9 a.m. to 4 p.m. – PCMA Convening Leaders Live Rebroadcast

The PCMA Digital Experience Institute will rebroadcast the most discussed sessions from “Disrupt + Deliver” in Pittsburgh. 5 CMP credits. More info/register.

Host: PCMA Digital Experience Institute


Wed 1/30 at 1 p.m. – Ways to Save: Maximizing Your Meetings Budget

Learn specific methods to generate real cost savings, including metrics to define and measure results. Understand industry issues and trends that impact value based negotiations. Review key cost savings strategies, including room rates, concessions, food and beverage, audiovisual, hotel fees and surcharges for Internet/technology support services. Learn methods to create value formulas and metrics that define, measure and report success. More info/register.

Host: Meetings Today

Presenter: Terri Woodin


Wed 1/30 at 2 p.m. – How to Get the Attention of the New Congress

Learn the best ways to grab the attention of the new members of Congress. More info/register.

Host: Phone2Action

Presenters:

  • Sam Morgante, Deputy Chief of Staff, U.S. House of Representatives
  • Dorian Wanzer, Senior Manager, Grassroots Advocacy, The American Institute of Architects

Wed 1/30 at 2 p.m. – 7 Trends Shaping Experiential Events

Understand the differences between events and experiences. Get basic strategic principles, from portfolio planning to measurement and optimization. Explore experience design methodologies, including security, experience platform development and journey mapping. Learn what major brands are doing to drive engagement and become more memorable, and how to personalize experiences at scale. More info/register.

Host: Pathable

Presenter: Lindsay Martin-Bilbrey, CMP, Pathable


Thu 1/31 at 8:30 a.m. – New Year, New Digital Strategy (Association Coffee Talk, Reston VA)

Let’s start 2019 with a discussion around your digital strategy. How are you planning to use web and mobile to create personalized experiences for your members? What (and whom) will you need to help accomplish your goals? Join this Coffee Talk to share your resolutions, hear best practices, and exchange ideas with your peers. 1 CAE credit. Location: Reston VA. More info/register.

Host: Alexandra Mouw, CAE, and Dan Scheeler, CAE, Results Direct


Thu 1/31 at 1 p.m. – How to Reduce Time-to-Value with Modern Customer Training

For mission-driven organizations and commercial businesses, alike, onboarding customers as quickly as possible is a smart move. Learn how effective training accelerates customer time-to-value, why time-to-value can make or break your success, the critical connection between onboarding and time-to-value, how learning platforms are evolving to support these strategies, how quick wins and learning pathways drive customer engagement, and which customer training KPIs matter and why. 1 CAE credit. More info/register.

Hosts: Talented Learning and Thought Industries

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Samma Hafeez, VP of Customer Success at Thought Industries

Thu 1/31 at 1 p.m. – User Generated Content for Associations

Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Learn how to power your association’s marketing with content created from your members and harness the benefits of user generated content. More info/register.

Host: Unleashed Technologies

Presenter: Chris Forhan, Director of Growth at Unleashed Technologies


Thu 1/31 at 2 p.m. – Payment Processing 101

Learn how payments process through online transactions so you can assure your members of safe and secure ecommerce from your association. Understand payment technology terms, for example, a gateway from a processor and a merchant account from an acquiring bank. Know where your AMS platform meets critical points in the payment processing chain. Learn about fraud management tools that help you mitigate risk on transactions. 1 CAE credit. More info/register.

Host: EnSYNC Corporation


Tue 2/5 at 2 p.m. – From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat)

From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first social media talent agent learned about social media marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Eric Kuhn


Wed 2/6 at 8:30 a.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL)

Location: Chicago IL. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


Thu 2/7 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Washington DC)

Location: Washington DC. RSVP.

Organizer: Partnerships Professional Network Idea Exchange


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Annie Spratt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs.

LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

Amanda Kaiser shares a list of content, community, and education resources for association professionals, including Association Brain Food Weekly.

Jimmy Daly at Animalz describes three big challenges to producing great content. He’s spot on, but, thankfully, provides advice on how to overcome these challenges.

Some quick hits before we get to next week’s free webinars:

  • 5 content strategies for niche B2B industries. (Ryan Law, CXL)
  • A classic marketing mantra (about pricing) is flawed. (Barry Davret, Medium)
  • 20 of the best free stock photo sites. (Carly Stec, HubSpot)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat)

Special guest Brian Carter will review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/22 at 2 p.m. – Building Event Intelligence: Translating Metrics for You, Your Event and Your Company

Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. More info/register.

Host: MeetingsNet

Presenter: Jason Askew, Product Marketing Manager, Cvent


Tue 1/22 at 3 p.m. – Embracing Data and Technology to Increase Member Engagement (online and Washington DC)

Let’s look at association data and tech investments through an entrepreneurial lens and chat about how to realize their full potential, mobilize our data allies, overcome internal resistance to change, and remain agile. Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Dave Will, founder of PropFuel, will talk about how entrepreneurs use technology to seize opportunities, take informed risks, get meaningful customer feedback, and drive change for improvement. Location: online and Washington DC. More info/register.

Host: Associations Catalyzing Entrepreneurship


Tue 1/22 at 8 p.m. – Common Mistakes in Cross-Cultural Negotiations

Too many international negotiations fail due to cross-cultural misunderstandings on business relationships, differences in business mindsets, and negotiation techniques that don’t translate well across cultures. Find out the adjustments you may need to make to avoid these pitfalls. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Craig Shim, Director and Founder of Alphacrane Intercultural Specialists


Wed 1/23 at 12 p.m. – Ask the Expert Live: Job Search and Career Management Q&A

Get your job search and career management questions answered live—anonymously, if you wish. Take this opportunity to get advice on how to handle a career challenge that’s been on your mind, for example, navigating a delicate situation at your organization or initiating a difficult conversation with your supervisor. More info/register.

Host: ASAE

Presenter: Association CareerHQ’s resident HR expert, Barbara Mitchell


Wed 1/23 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 1/23 at 1 p.m. – #MeetingsToo: How to Prevent & Manage Sexual Harassment at Events

Learn how to identify and prevent sexual harassment at meetings and events, how to take action when an incident takes place and why it matters, and how neglecting prevention and action are contributing to attendee churn and the bottom line. More info/register.

Host: Meetings Today

Presenters: Sarah Soliman Daudin & Courtney Stanley


Wed 1/23 at 1 p.m. – The Future of Experiences: Radical Changes Ahead

Gain insight into the three dimensions of change influencing your audience’s preferences and decisions, and how that requires event profs to think about their design. Understand how you need to shift your attention and focus to get on the cutting edge of this transformation to create events. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters: Greg Boule, Chief Experience Architect, and Tim Simpson, Brand & Engagement Strategist, Maritz Global Events Design Studio


Wed 1/23 at 2 p.m. – Accountability and Difficult Conversations (Washington DC)

It can be challenging to figure out how to approach a difficult conversation and so we avoid having them. Avoiding difficult conversations only makes them worse. Executive coach Carol Vernon will share her framework for having difficult conversations with colleagues or employees. All women in the association technology community are welcome. As always, the meetup will be followed by happy hour. Location: Washington DC. More info/register.

Host: Association Women in Technology Champions

Presenter: Carol Vernon, executive coach, founder, Communication Matters


Wed 1/23 at 6 p.m. – ASAE YP: Drinks & Discover: Virtual Happy Hour

The ASAE Fellows program bestows an honorary recognition on less than 1 percent of the ASAE membership. Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. More info/register.

Host: ASAE Young Professionals

Presenters:

  • Hannes Combest, FASAE, CAE, Chief Executive Officer, National Auctioneers Association
  • Matthew D’Uva, FASAE, CAE, Chief Executive Officer, International Association for the Study of Pain
  • Tonya Muse, FASAE, CAE, Executive Director of the Council of Manufacturing Associations at the National Association of Manufacturers
  • Antoinette Samuel, FASAE, CAE, Deputy Executive Director, National League of Cities

Thu 1/24 at 12 p.m. – The Ins and Outs of ASAE’s Gold Circle Awards: What to Know Before You Apply

The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Hear from Gold Circle Award Committee leaders, judges, and past winners about how you too can create a winning entry in this year’s competition. More info/register.

Host: ASAE


Thu 1/24 at 12 p.m. – Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap)

U.S. federal and state laws mandate actions to protect certain personally identifiable information. In Europe, the General Data Protection Regulation (GDPR) that went into effect in May 2018 may affect U.S. organizations if they process data of individuals located in the EU. In Canada, Brazil, Japan and other countries, stricter privacy laws are in effect, or will take effect soon. Learn how to handle the common privacy and data security issues facing associations. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE

Presenter: Razvan Miutescu, technology and governance attorney with Whiteford, Taylor & Preston


Thu 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

We are not strangers to reviews. We depend on them for nearly every purchase in our personal lives. But what about in our member’s business lives? You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn what you need to do to get started. More info/register.

Host: The Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden


Thu 1/24 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Web Courseworks

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 1/24 at 1 p.m. – The Stickiest New-Member Engagement Programs 

Learn how associations improved their new member renewal rates by over 9% using four new-member onboarding strategies. Find out how to create a new-member engagement program, improve an existing onboarding program, and understand the link between underused programs and member engagement. 1 CAE credit. More info/register.

Host: GrowthZone

Presenter: Amanda Kaiser, founder, Smooth the Path


Thu 1/24 at 2 p.m. – An Insider’s Perspective: 5 Can’t-Miss Association Events of 2019

A frequent attendee at major association events will reveal which ones he thinks will give association executives and professionals the best return on investment. Find out which event or meeting is best for your association role, how to justify the expense of event attendance to your executive director or board, and the top five association conferences worth attending in 2019. More info/register.

Host: Protech Associates

Presenter: Protech Associates’ Charlie Sapienza


Thu 1/24 at 2 p.m. – Hotel Industry Forecast: What Meeting Planners Can Expect in 2019

Receive a finely-tuned perspective on which markets have a growing pipeline of hotels with meeting space, discover factors impacting the industry including Airbnb, conference and convention renovations, environmental issues and seasonal impacts. More info/register.

Host: Smart Meetings

Presenter: Chris Klauda, Senior Director, Market Insights at STR


Thu 1/24 at 2:30 p.m. – Why Associations Should Focus on Key Accounts in 2019

Larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Tue 1/29 at 2 p.m. – Branded Entertainment and Content Storytelling (Association Chat)

Guest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 1/31 at 1 p.m. – How to Reduce Time-to-Value with Modern Customer Training

For mission-driven organizations and commercial businesses, alike, onboarding customers as quickly as possible is a smart move. Learn how effective training accelerates customer time-to-value, why time-to-value can make or break your success, the critical connection between onboarding and time-to-value, how learning platforms are evolving to support these strategies, how quick wins and learning pathways drive customer engagement, and which customer training KPIs matter and why. 1 CAE credit. More info/register.

Hosts: Talented Learning and Thought Industries

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Samma Hafeez, VP of Customer Success at Thought Industries

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

It’s time for Marketing General Incorporated’s (MGI) 11th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I always look forward to reading this report so, if you haven’t already received an email from Tony Rossell at MGI, I encourage your association to participate by following this link.

Because it’s been a while since I’ve worked in an association, I find different ways to keep up on the interests and needs of association professionals. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite, provide good intel. The #1 post doesn’t surprise me, but I do like seeing the interest in topic #2—bodes well for bottom lines. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology.

Ernie Smith at Associations Now talks about three technology trends that associations should keep their eye on. He has a good record with this kind of thing so give his post a look. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there.

Here’s a surprise, for me, at least: Google Analytics isn’t as authoritative as you might believe. Edward Kay says, in two Association Success posts (part 1 and part 2), you should reconsider relying solely on Google Analytics data because it doesn’t include website visitors using ad blockers and other tools.

Some quick hits before we get to next week’s free webinars:

  • Who would’ve thought this would be a thing? A subscription service that delivers a lovingly curated niche trade journal to your door every quarter. (Trade Journal Cooperative)
  • Branded fruit is the new conference swag. Really. (Elizabeth Segran, Fast Company)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/14 at 2 p.m. – So You Signed Up for Office 365, Now What?

Learn what features come with the different Office 365 licenses, steps to set up Office 365 and create user accounts, how to start accessing your email through Office 365, what training your staff will need on using Office 365 features, and how to get help with migrating to Office 365 from your old system’s services. More info/register.

Host: TechSoup

*All times are Eastern Daylight Time unless otherwise noted.


Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


Tue 1/15 at 2 p.m. – TechSoup Tour: How to Access Donations, Discounts, and Resources

Learn how your organization can make the most of the donation and discount programs for hardware, software, cloud applications, and services available to eligible organizations. More info/register.

Host: TechSoup

Presenter: LaCheka Phillips, Associate Program Manager, NGOsource


Wed 1/16 at 12 p.m. – New Year, New Ideas: Start a New Conversation About Chapters

Learn how to tackle some common challenges unique to component-based associations with examples from the CRP community. We’ll focus on themes like the role of components in the association ecosystem, harnessing innovation from your chapters, and addressing the volunteer issue. Plus, we’ll give you tips on speaking the language of your C-suite in order to bring impactful change to your association. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, co-founder, Mariner Management


Wed 1/16 at 1 p.m. – Dynamic Video Interactions for Increased Engagement

Learn how a combination of animated video production, digital storytelling, and eLearning interactions can help you create dynamic, engaging training that your learners will want to take. Understand how to leverage the key elements of stories and non-linear assessments to captivate your learners. Learn how to design training that lets you accurately track and identify where your learners are having the most success and where there are opportunities to provide additional support. More info/register.

Host: eLearning Guild

Presenter: Charles Sigmund, Sr. Program Manager, Amazon


Wed 1/16 at 2 p.m. – 10 Incredible Ways You Can Be Hacked Through Email & How to Stop the Bad Guys

A whopping 92% of malware infects your network via email, but email hacking is much more than only phishing or launching malware. Learn ten ways hackers use social engineering to trick your users into revealing sensitive data or enabling malicious code to run; how silent malware launches, remote password hash capture, and how rogue rules work; why rogue documents, establishing fake relationships and getting you to compromise your ethics are so effective; details behind clickjacking and web beacons; and actionable steps on how to defend against them all. More info/register.

Host: KnowBe4

Presenter: Roger A. Grimes, KnowBe4’s Data-Driven Defense Evangelist


Wed 1/16 at 2 p.m. – Webinar Marketing Predictions for 2019

Take a look into the future of webinar marketing and how you can supercharge your webinar programs in the new year. Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24


Wed 1/16 at 3 p.m. – Technology Trends Round Table 2019

Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. We will touch on IT security at nonprofits, which continues to be an essential part of any tech strategy, up and coming technologies to watch, innovations to embrace, and continuing technology basics that nonprofits can upgrade in 2019. More info/register.

Host: Community IT

Presenters: Community IT President and CEO Johan Hammerstrom, CTO Matt Eshleman, Vice President for Operations Johanny Torrico, and Director of IT Consulting Steve Longenecker


Thu 1/17 at 11:30 a.m. – A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag)

Learn how to craft a cohesive communications strategy, implement a sustained professional development program, enhance your media relations capabilities, sharpen your C-suite’s public speaking skills, develop an advocacy strategy that delivers public policy results, and more. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, THE ASSOCIATION WHISPERER

Presenter: Ed Barks, Communications Strategy Consultant and Author


Thu 1/17 at 12 p.m. – Create a Telework Program That Works for Your Organization

Learn what to pay attention to when implementing or expanding your organization’s telework policy and procedures, including management buy-in, training, communication, and work schedules; what factors to consider when selecting employees for telecommuting eligibility to ensure they will be successful as remote workers; and how to gauge success using metrics for employee performance and achievement of goals, increased capacity, retention, and other program benefits. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Mary Ellen Brennan, MBA, PHR, SPHR


Thu 1/17 at 1 p.m. – Tips and Tricks for Navigating the NCCA Online Portal

Are you new to the accreditation process? Has it been a few years since you last submitted an NCCA accreditation application? Get a walk through the NCCA online application process. Learn how to complete the various steps in the application process. Review the most common technical mistakes when completing an application. Walk away with tips and tricks for navigating the online platform. More info/register.

Host: Institute for Credentialing Excellence

Presenter: Tara Mohammed, Senior Operations and Accreditation Coordinator at the Institute for Credentialing Excellence


Tue 1/22 at 2 p.m. – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat)

Special guest Brian Carter will review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/22 at 3 p.m. – Embracing Data and Technology to Increase Member Engagement (online and Washington DC)

Let’s look at association data and tech investments through an entrepreneurial lens and chat about how to realize their full potential, mobilize our data allies, overcome internal resistance to change, and remain agile. Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Dave Will, founder of PropFuel, will talk about how entrepreneurs use technology to seize opportunities, take informed risks, get meaningful customer feedback, and drive change for improvement. Location: online and Washington DC. More info/register.

Host: Associations Catalyzing Entrepreneurship


Wed 1/23 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 1/23 at 2 p.m. – Accountability and Difficult Conversations (Washington DC)

It can be challenging to figure out how to approach a difficult conversation and so we avoid having them. Avoiding difficult conversations only makes them worse. Executive coach Carol Vernon will share her framework for having difficult conversations with colleagues or employees. All women in the association technology community are welcome. As always, the meetup will be followed by happy hour. Location: Washington DC. More info/register.

Host: Association Women in Technology Champions

Presenter: Carol Vernon, executive coach, founder, Communication Matters


Wed 1/23 at 6 p.m. – ASAE YP: Drinks & Discover: Virtual Happy Hour

The ASAE Fellows program bestows an honorary recognition on less than 1 percent of the ASAE membership. Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. More info/register.

Host: ASAE Young Professionals

Presenters:

  • Hannes Combest, FASAE, CAE, Chief Executive Officer, National Auctioneers Association
  • Matthew D’Uva, FASAE, CAE, Chief Executive Officer, International Association for the Study of Pain
  • Tonya Muse, FASAE, CAE, Executive Director of the Council of Manufacturing Associations at the National Association of Manufacturers
  • Antoinette Samuel, FASAE, CAE, Deputy Executive Director, National League of Cities

Thu 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

We are not strangers to reviews. We depend on them for nearly every purchase in our personal lives. But what about in our member’s business lives? You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn what you need to do to get started. More info/register.

Host: The Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden


Thu 1/24 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Web Courseworks

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. How close is your association’s IT leader to his description?

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.

Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for:

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth—fodder for your association’s New Year’s resolutions.

Some quick hits before we get to next week’s free webinars:

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits

Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Hear tips for growing your email list. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.


Mon 1/8 at 2 p.m. – Friend of a Friend: How Your Hidden Networks Can Help You (Association Chat)

David Burkus is a best-selling author, sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. We’ll talk about which areas of your network provide the best source of new ideas and insights; where the potential blind spots and weak points in your network are; how to foster authentic, collaborative relationships; and how to effectively grow and strengthen your network. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/9 at 11 a.m. – Video Storytelling for Your Business

Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. Get answers to your burning questions about video storytelling: What is video storytelling and how is it different from video ads, Facebook Live, and other video options? How can I get the most value out of my video storyteller? How long should my video be? What are some different ways my company can use video storytelling? How much time and money should I expect to invest? More info/register.

Host: National Institute for Social Media

Presenter: Tim Johnson, owner of Positive Light Media


Wed 1/10 at 12 p.m. – Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Participants will also get to know colleagues in an informal setting. Please bring your own lunch. Location: Washington DC. More info/register.

Organizer: Claudia Trapp, International Registration Plan, Inc.


Wed 1/10 at 12:30 p.m. – The Power of Suggestion: How to Get and Gain Influence

Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Learn about five key story formulas that increase your influence, the New Influence Equation™, and time-tested persuasion techniques to grow your network and strengthen loyalty. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency


Wed 1/10 at 1 p.m. – Nonprofit Tech Trends 2019

Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Learn which trends deserve your attention and which ones can be safely ignored. More info/register.

Host: Idealware

Presenters:

  • Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org
  • Alyssa Ford, Data and Strategy Lead at Tech Impact
  • Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup

Wed 1/10 at 3 p.m. – ASAE Reston-Loudoun Idea Swap (Leesburg VA)

Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community


Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Annie Spratt via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food.

What were the hot topics this year in association online learning? WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest.

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations.

Association Adviser shares the story of Guillermo Ortiz de Zarate, Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths.

The end of the year is a time of reflection—at home and at work. MemberSuite suggests different membership metrics to track, review and share with your colleagues.

Some quick hits before we get to this week’s list of free webinars:

  • Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. (Quartz)

Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. I’ll add more in the coming weeks. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Wishing you all a Merry Christmas!


Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits

Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Hear tips for growing your email list. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.


Wed 1/10 at 12:30 p.m. – The Power of Suggestion: How to Get and Gain Influence

Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Learn about five key story formulas that increase your influence, the New Influence Equation™, and time-tested persuasion techniques to grow your network and strengthen loyalty. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency


Wed 1/10 at 1 p.m. – Nonprofit Tech Trends 2019

Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Learn which trends deserve your attention and which ones can be safely ignored. More info/register.

Host: Idealware

Presenters:

  • Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org
  • Alyssa Ford, Data and Strategy Lead at Tech Impact
  • Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup

Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

It’s the most wonderful time of the year… (sing it with me)

Some of us get to take time off during the holidays. What to do, what to do… WBT Systems has a suggestion for you: get your learning on. They suggest associations promote Holiday Specials on online learning programs so members spend some of their vacation time on professional development. Imagine, getting smarter while relaxing in cozy clothes and slippers in front of a fire, sounds idyllic.

If you’ve ever tried to get people at work to adopt a new technology, you know what kind of uphill battle that can be. Fíonta explains the reasons behind resistance to change and provides change management advice for technology, in their case, Salesforce, implementations.

Protech Associates published their definitive list of association blogs to follow in 2019. I’m happy to see this blog described as “fantastic” and “a must-follow.” Thanks! Also tickled to see two of my clients on there too. No names, I’m a ghostwriter, after all, but the Encyclopedia Browns in the crowd can probably guess.

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners.

Jim Gibson at DelCor lets us peek into the IT director’s bag. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. I used to be intimidated by all things IT directorish—okay, some of their talk is still a bit hard to translate—but now it makes more sense, especially with Jim’s gym bag analogy.

We need some kind of federal data privacy law if only to stop the madness. John Gruber at Daring Fireball found this tidbit on Twitter: USA Today’s GDPR-compliant website for European users has the same news as its U.S. website, a simpler layout, and no advertising or user tracking. It takes 320ms to load, compared with 20+ seconds for the U.S. site.

Some quick hits before we get to this week’s list of free webinars:

  • Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. (George P. Slefo, Ad Age)
  • Are you mindlessly employing these “best fundraising (or marketing) practices?” (Claire Axelrad, GuideStar)
  • 14 best content marketing newsletters for 2019. (Brandon Andersen, Ceralytics)

Here are the educational events scheduled for the rest of December—it’s a short list. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 12/17 at 2:00 p.m.* – How to Get Nonprofit Office 365 Cloud Subscriptions

Find out what subscriptions are available to nonprofits, how you can learn more about making the right choices for your organization, and your options for how to request the licenses you need. More info/register.

Host: TechSoup

*All times are Eastern Daylight Time unless otherwise noted.


Mon 12/17 at 5:00 p.m. – Partnership Professionals Network Holiday Happy Hour (Washington DC)

Looking for an opportunity to celebrate your corporate partnership (sponsorship) accomplishments? Join the Partnership Professionals Network for a Holiday Happy Hour (Dutch treat). Location: Washington DC. More info/RSVP.


Tue 12/18 at 11:00 a.m. – Defining Trackable Metrics for Membership Associations

Membership driven associations need to make sure they establish metrics to ensure a successful online effort during the entire life span of a web property after its launch. But how should these metrics be created and what data should be considered? Learn how to ensure your KPIs, KSAs, and strategic goals are all in alignment going into 2019. More info/register.

Host: Unleashed Technologies

Presenter: Michael Spinosa, CEO at Unleashed Technologies


Tue 12/18 at 2 p.m. – Association Chat “What If?” Live Chat Discussion

Join KiKi in an online chat to explore the “what if” ideas you have about associations, marketing, and more. This online discussion is only happening on the Association Chat private community (powered by Mighty Networks), so all who want to participate must be members. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/18 at 2 p.m. – How to Get the Dream Nonprofit Job You Deserve

Learn the steps successful nonprofit professionals follow to keep progressing in their career. Find out how to create a compelling cover letter that gets results, answer (and ask) tough interview questions, have the three conversations with your boss to move up in the organization, and successfully negotiate a higher salary and get recognition for your accomplishments. More info/register.

Host: Wild Apricot

Presenter: Mazarine Treyz, Wild Woman Fundraising


Wed 12/19 at 1 p.m. – How to Overcome Innovation Obstacles in Continuing Education

Continuing education is attracting new competitors from non-profit and for-profit organizations. Yet 85% of members still look to associations for professional development. In-person courses remain the most popular format, but virtual experiences are gaining ground, because members want digital learning experiences that fit into their busy connected lives. Find out why now is the time to rethink your continuing education strategy, how to articulate a compelling business case for diverse digital learning experiences, how to define and prioritize technology requirements, how to overcome

barriers to adoption and growth, and more. 1 CAE credit. More info/register.

Hosts: Talented Learning and Community Brands

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, SVP Education at Community Brands
  • Katie Hill, Associate Director at the Drug Information Association
  • Dave Kestenbaum, Director of eRating Certification for Sustainable Transportation at the University of Vermont

Thu 12/20 at 11:30 a.m. – Influential Leadership: Is your Organization Leading the Pack? (Alexandria VA Brown Bag) 

Does your core audience trust your organization for related innovations, forecasts, solutions, and connections to valued resources? Do your members and prospects seek your voice and direction on pertinent mission-related issues? Regarding member acquisition and engagement, is your organization in reaction mode or attraction mode? Learn immediately applicable strategies for positioning your organization as an influencer and developing an influential culture throughout. 1 CAE credit. Location: Alexandria VA. More info/register.

Host/Presenter: Talisa Thomas-Hall, THE ASSOCIATION WHISPERER, Award-winning Speaker, Strategist, Executive Mentor


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Filip Mroz via Unsplash