The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Chapters can bring life to associations like brewpubs bring life to downtowns. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries.

The same old sponsorship program isn’t going to cut it for long. Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners.

Ever wonder what your association’s systems administrator or engineer does? Or, are you wondering if they’re focused on the right people, policies, talents, and tools? Joey Tagert at DelCor unpacks the association system engineer’s mysterious IT Bag.

Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped.

As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers—and members. This is the second article in The Aging Workforce series at the Harvard Business Review—I mentioned the first article in last week’s post.

Some quick hits before we get to this week’s list of free webinars:

  • 3 things research shows about engaging Millennials in your cause or association. (Blue Avocado)
  • When is it time for a content strategy update? (Skyword)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. (Okay, it’s been a while since I’ve posted there. I need a free weekend.)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 11/27 at 12:30 p.m.* – 2019 eLearning Hype Curve Predictions

Acquire insight into what is real and what is hype. Hear about AI for predictive learning recommendations, learning data trends, and course models such as micro learning, branching scenarios, and spaced learning. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters:

  • Andy Hicken, Director of Quality and Strategy at Web Courseworks
  • Craig Weiss, CEO and Lead Analyst for the Craig Weiss, Group LLC

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/27 at 1 p.m. – Change Management: Why Your Employees Aren’t ‘Buying It’

When it comes to change management, many association leaders find themselves asking the same question: “Why isn’t our staff ‘buying’ in?” Learn how to navigate change effortlessly through proper training. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters: Diana Glance, Manager of Education, and Bryan Goldman, Customer Service Manager, Protech Associates


Tue 11/27 at 2 p.m. – New Norms: Three Legal Hot Buttons for Meeting Professionals

Some of the big issues of 2018—the #metoo movement, terrorism and weather disasters, and new data protection standards—have brought new legal considerations for meeting professionals. Explore new best practices that are changing the way meeting services are delivered to ensure attendees’ physical safety and data security. Learn how to create and implement an effective meeting code of conduct, the critical role contracts play in emergency planning to allocate risk and protect against liability, and the new responsibilities planners have for legally processing personal data in line with GDPR rules. More info/register.

Host: MeetingsNet

Presenters:

  • Jocelyne Côté, Managing Director with American Express Meetings and Events
  • Joshua L. Grimes, Esq., principal attorney at Grimes Law Offices

Wed 11/28 at 12 p.m. – Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap)

What do great beers and great websites have in common? Both require a careful balance of art and science that drive consumers to come back for more. Hear about lessons learned in brewing craft beer and crafting exceptional digital experiences. You’ll walk away with lots of laughs and ten essentials to crafting great experiences. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Alexandra (Alex) Biddle Mouw, CAE, Principal, Digital Strategist, Results Direct


Wed 11/28 at 12:30 p.m. – The Value of Volunteers: Learn How to Quantify and Amplify the Power of Your People

Learn how to recognize the unique value volunteers bring to their roles to lay the groundwork for a rewarding experience; create value for volunteers with variety of defined roles, ensuring they find fulfillment in their work and keep coming back for more; quantify the value of volunteers with an easy, hard-numbers approach to understanding the cost savings they provide; and ensure continued value from volunteers with a strong set of strategies to keep them engaged with your organization, and with each other. More info/register.

Host: Personify


Wed 11/28 at 1 p.m. – CVB Update: Services and Bargaining Power

Explore the challenges confronting DMOs in partnering with meeting planners, analyze the innovative services offered to clients, develop strategies on how to secure myriad free services, and confront misconceptions of working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Walsh, meetings industry educator


Wed 11/28 at 2 p.m. – Community Management Roundtable

Each panelist will present real customer stories and offer advice on effective strategies and tactics for community management, sharing their collective knowledge to set you up for success. More info/register.

Host: Higher Logic

Presenters:

  • Annie Moncure, Community Manager, Higher Logic
  • Lindsay Starke, Lead Community Strategist, Higher Logic
  • Emily Stamm, Community Manager, Higher Logic
  • Will Machin, Senior Community Manager, Higher Logic

Wed 11/28 at 2 p.m. – The Future of Experiences

The event and experience industries are undergoing a massive shift. There is strong public desire for something more, and companies are already working to answer that call. Learn how “immersement,” the combination of “immersion” and “entertainment,” could challenge the very existence of special events, attractions, and exhibitions, as we know them. More info/register.

Host: BizBash

Presenter: creative executive, designer, filmmaker and inventor Eddie Newquist of GES


Wed 11/28 at 2 p.m. – How to Produce DIY Explainer Videos

Discover how simple animated videos can help your message get the attention it deserves. Learn the basics steps for creating DIY animated videos. Learn how to use storyboards to develop visual ideas. Get tips for performing voice-overs. Discover four options for animating videos. More info/register.

Host: Common Craft

Presenter: Lee LeFever, Explainer Academy


Thu 11/29 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Chicagoland IL)

Featured topic: Does generating more non-dues revenue through partnerships and sponsorships keep you up at night? Location: Elk Grove Village, IL. RSVP/more info.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network Convener


Thu 11/29 at 1 p.m. – 10 Strategies for Success with Digital Fundraising

Learn how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media techniques to grow your email list, and invest in digital advertising to raise money online. Address organizational readiness and capacity as a factor in your success. 1.5 CFRE credits. More info/register.

Host: Grantspace

Presenter: Michael Stein, Senior Director of Partnerships, EveryAction


Thu 11/29 at 1 p.m. – The Drivers of Greater Donor Behaviour

Sector3Insights has recently completed a unique North American study, across hundreds of charities, to explore what drives donors to greater charitable behaviour. This webinar will present key findings from the study, which will highlight the most important characteristics for stronger donation motivation. More info/register.

Host: Charity Village

Presenter: John Hallward, Ipsos


Thu 11/29 at 2 p.m. – Secrets to Planning a Foolproof Citywide

Citywide meetings can be daunting to plan and execute. Hear about best practices, insider tips and current trends in citywide meetings. Learn how to negotiate hotel contracts, the benefits of booking unique venues, tips to save on F&B costs, how to best utilize a CVB and more. More info/register.

Host: Smart Meetings

Presenters:

  • Sallee Pavlovich, Director of Corporate & Trade Show Sales at New Orleans & Company
  • Elaine Williams, Director of Sales at New Orleans Ernest N. Morial Convention Center

Thu 11/29 at 4 p.m. – Converting Visitors into Loyal Donors: First Impressions – Revisiting Your Customer Journey (Post-Visit)

How is managing the visitor experience like hitting a golf ball? Follow-through is everything. How is your post-visit follow-up game? Setting the stage properly and earning visits is a huge mission accomplished, but the war for their loyalty isn’t over yet. More info/register.

Host: Blackbaud


Thu 12/6 at 12 p.m. – Communicating Effectively With New Members of Congress

In early January, one of the largest freshman classes in the history of Congress will be sworn in. Hear from a panel of experts and former Capitol Hill staffers who will share their best practices—and pitfalls to avoid—to ensure new members of Congress get your association’s message. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Jim Clarke, CAE (introduction), senior vice president, public policy, ASAE: The Center for Association Leadership
  • John Boling, vice president, government affairs, Institute of Makers of Explosives
  • Kevin Cain, director, governmental affairs, Association of American Veterinary Medical Colleges
  • Rob Goldsmith, director, federal government affairs, American Diabetes Association
  • Eriade Williams, partner, American Continental Group
  • Tommy Goodwin, CAE (moderator), government relations manager, Project Management Institute

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Public domain image: Trees and Houses Near the Jas de Bouffan, Paul Cézanne, 1885–86, Metropolitan Museum of Art

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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Does anyone on your staff have the association CIO mindset? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.

Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science. Find out how learners and associations benefit from microlearning programs.

Ernie Smith at Associations Now looks into the world of publishing to share advice on finding the right new ideas and “the right way to sell innovation both inside your organization and to the broader world.”

The enactment of a federal data privacy law is just a matter of time. MemberSuite explains why regulation is on the horizon and how to prepare your association for these new data privacy laws.

Retirement is going extinct, says Harvard Business Review. Employers (and associations) need to prepare to adapt to aging populations and shifting employment trends.

Some quick hits before we get to this week’s list of free webinars:

  • Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. (Agility PR)
  • How to increase email sign-ups with better website forms. (HubSpot)
  • 9 critical iPhone privacy and security settings. (Fast Company)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/19 at 2 p.m.* – Life, Guilt & the Changing Pace of Work (AWTC Meet-Up)

Many of us struggle with establishing and maintaining work/life balance. Our panel will discuss a variety of challenges in navigating changing priorities brought on by parenthood, managing illness, life changes, and the desire for something new. Panelists will share their own strategies and lessons learned in designing the job that brings balance. Any woman working within the association community is welcome to attend. As always, happy hour will be at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Organizer: Association Women Technology Champions

Presenters:

  • Alex Mouw, Principal Digital Strategist, Results Direct
  • Rhea M. Steele, COO, Council for the Accreditation of Educator Preparation

*All times are Eastern Standard Time unless otherwise noted.


Mon 11/19 at 2 p.m. – From Desktop to the Cloud: Why Organizations Are Converting

On-prem vs. cloud? What solution is right for your organization? Hear about the current desktop environment and the factors that will drive increased cloud adoption over the next several years. Learn why nonprofits need to be thinking about their digital transformation now. More info/register.

Host: TechSoup


Tue 11/20 at 10:30 a.m. – Online Tools That Help Nonprofits Learn, Listen & Engage

Learn about tools to manage your online presence, including social media platforms you should care about, tools to help master your online world, listening tools, engagement tools, and mastering your online presence in less than 15 minutes per day. More info/register.

Host: Firespring

Presenter: Jay Wilkinson, founder and CEO of Firespring


Tue 11/20 at 3 p.m. – To (Strategic) Plan or Not to Plan: ACE Conversation (Washington DC and online)

Learn how a good strategic planning process looks and how to bridge the gap between design and delivery of your strategic plan, especially when the board drives the design and staff is tasked with implementing. Hear about different levels of involvement and why it’s important to review your strategic plan every year. Find out how to measure and report progress. Location: Washington DC and online. More info/register.

Organizer: ACE (Associations Catalyzing Entrepreneurship) 

Presenters:

  • Jay Younger, president and CEO of McKinley Advisors
  • Lane Velayo, owner and CEO of Synergos, an Association Management Company and executive director of the Indiana Music Educators Association

Thu 11/22 at 1 p.m. – Using Storytelling to Boost Your Nonprofit’s Communications

Learn how to approach storytelling in a focused and strategic way. Review steps that will help you develop compelling content that supports your organizations’ mission and goals. Find out where to look for guidance, how to decide which stories your nonprofit should be telling, why a range of nonprofits are telling stories, and how and where nonprofit communicators are sharing their stories. More info/register.

Host: Charity Village

Presenter: Marlene Oliveira, communications consultant, copywriter at moflow, and founder of the Nonprofit MarCommunity blog


Wed 11/28 at 12 p.m. – Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap)

What do great beers and great websites have in common? Both require a careful balance of art and science that drive consumers to come back for more. Hear about lessons learned in brewing craft beer and crafting exceptional digital experiences. You’ll walk away with lots of laughs and ten essentials to crafting great experiences. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Alexandra (Alex) Biddle Mouw, CAE, Principal, Digital Strategist, Results Direct


Thu 11/29 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Chicagoland IL)

Featured topic: Does generating more non-dues revenue through partnerships and sponsorships keep you up at night? Location: Elk Grove Village, IL. RSVP/more info.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network Convener


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Jordan Pulmano via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution.

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. Check out their public domain images, like the Mondrian above.

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey.

Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities. Been there! Gretchen Steenstra at DelCor describes what people, policies, talents and tools should be in the project management backpack.

Is your CRM or database ready for the end-of-year giving season? It’s not too late to implement some of the advice provided by Fíonta on their blog.

If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. WBT Systems explains how they work, how they benefit your association and members, and how to get them going.

In the braggadocio department, I got a shout-out for my Twitter stream from Hubb in their 10 Essential Online Resources for Association Professionals. I do spend a good amount of time finding, reading and scheduling good reads so I’m glad the folks at Hubb recognized that. Pat on head.

A few quick hits before we get to this week’s list of free webinars:

  • Need to know info: the ultimate guide to Google ranking factors in 2019. (HubSpot)
  • What title in someone’s LinkedIn or Twitter bio makes them immediately lose credibility? Take note! (CB Insights/Instagram)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 11/12 at 2 p.m.* – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit)

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Joy Duling, Membership Growth Expert

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/13 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/13 at 12 p.m. – How to Use Your “Listening Ears” to Transform Your Website User Experience

Food Allergy Research & Education (FARE) has a loyal, interested audience: parents of children with food allergies. But FARE realized that they weren’t giving visitors the web experience they needed to navigate their daily food allergy challenges. Walk through FARE’s user research, which guided the redesign and overhaul of the main website and the creation of the FARE College Database, a place for prospective and current college students to browse food allergy accommodation information for U.S. schools. More info/register.

Host: Beaconfire RED

Presenters:

  • Karie Mulkowsky, National Programs Manager, Food Allergy Research & Education
  • TJ Peeler, UX Designer, Beaconfire RED

Tue 11/13 at 12 p.m. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar)

Nonprofits and companies need to be aware of their responsibilities under federal, state, and even local laws when engaged in charitable sales promotions, commercial co-ventures, matching donation programs, sweepstakes, raffles, and online auctions. Learn the ins and outs of this constantly evolving area of law, so that when your nonprofit is presented with a novel twist on a familiar fundraising method, both you and the promotion sponsor will be well equipped to navigate this highly regulated space. Locations: Washington DC and online. More info/register.

Host: Venable LLP

Presenters:

  • Cindy M. Lewin, Partner, Venable LLP
  • Melissa Landau Steinman, Partner, Venable LLP
  • Cristina I. Vessels, Associate, Venable LLP

Tue 11/13 at 1 p.m. – Create Business Value with Integrated Learning Solutions

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. 1 CAE credit. More info/register.

Host: Talented Learning and CrossKnowledge

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge

Tue 11/13 at 2 p.m. – Top Automated Campaigns for Associations: Membership Renewals

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. See real-life examples from your association peers using marketing automation to keep members coming back year after year. Learn how associations are successfully using marketing automation to drive renewal revenue and convey the value of membership, identify messaging that resonates with members, and save staff time and automate manual processes. More info/register.

Host: Higher Logic

Presenter: Mike Hurley, Association Solutions Advisor, Higher Logic


Tue 11/13 at 2 p.m. – 3 Ways to Use Google to Grow Your Membership (Membership Growth Online Summit)

Learn three ways you can use Google to attract and engage more members. Find out how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Expert


Tue 11/13 at 2 p.m. – Data: From Information to Orchestrated Action

Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making. Better understand basic data terminology and the foundational elements for success. Explore practical measurements and uses for data that you can apply now. Discover what’s next in terms of filling the gaps for better data adoption in the industry. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Brooke Homar, Director, Strategy & Data, Freeman


Wed 11/14 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/14 at 12 p.m. – How the Member Experience Shapes the Association Space

Learn how to shape the member journey and take insightful actions and decisions to enhance every interaction with your members. Member expectations regarding their experience with you and your staff are higher than ever. Organizations used to focus on member benefits, but now they’re focusing on the actual member experience. Delivering that experience requires a more complete understanding of the member and their interaction with your association. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite


Wed 11/14 at 12 p.m. – Event Strategy: How to Get More Leads and Better Sales

Learn how to position yourself to get better leads and more sales, and discover the five areas to focus on to have a successful event business and to get a life. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Eric Rozenberg, Event Business Formula


Wed 11/14 at 1:00 p.m. – Say Yes Less: Why It Matters and How to Do It

Saying “yes” all the time simply is not sustainable. In trying to be all things to all people, we may end up being not enough of anything…for anyone. Explore saying yes less, why it matters and the beliefs and behaviors required to do it. While the principles discussed in the webinar are relevant for individuals and organizations, our time together will focus almost exclusively on their individual application. More info/register.

Host: Leadershape

Presenter: Jeffrey Cufaude, founder, Idea Architects


Wed 11/14 at 1:00 p.m. – The 4 Stages of Event Program Maturity: View Your Organization through the Lens of the Event Evolution Model

The Event Evolution Model defines four levels of evolution for your event practices with practical insights and tips on how to increase your efficiency and ROI. Learn about the 14 centers of performance assessed in the model, how to assess your current state and how to develop a road map to improve. More info/register.

Host: Meetings Today

Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent


Wed 11/14 at 2 p.m. – 3 Instagram Tips Successful Nonprofits Use to Raise Awareness and Win Supporters (Membership Growth Online Summit)

Learn how some nonprofits are using Instagram to reach the young and socially conscious generation, ensuring their organizations continue to grow well into the future. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Lilach Bullock, Social Media Expert


Wed 11/14 at 4 p.m. – Selecting Nonprofit Software: Technology Comes Last

Nonprofit organizations often struggle to implement new software. But the seeds for successful implementations are planted long before, during the software selection process. Learn why, to be successful with new software at your organization, technology must come last. More info/register.

Host: Community IT

Presenters: Peter Mirus, Kyle Haines, and David Deal, Partners at Build Consulting


Thu 11/15 at 11 a.m. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL)

It’s no longer acceptable to simply have a web “presence.” A distinctive, original, and personal user experience is a requirement in today’s digital world. See how integrated technology systems can help grow, retain, and strengthen your connection to members, including email marketing and automation; harnessing email data to drive members and potential members to participate in your community; and tracking, analyzing, and maximizing user information to help deliver relevant, timely, personal content. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Americaneagle.com and Higher Logic


Thu 11/15 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/15 at 12 p.m. – The Rise of Digital Darwinism and the Fall of Business as Usual (Alexandria VA Brown Bag)

Find out how to pivot your association/non-profit to success and membership growth during turbulent times. Learn insights and strategies to help empower your organization to make the required transformational membership marketing changes that will deliver incremental growth and financial progress. Explore and discuss membership marketing disruptive trends that are affecting pretty much everything, and possible resolutions. Location: Alexandria VA. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, The Association Whisperer

Presenter: Melinda Sigal, CEO, The Sales & Marketing Connection


Thu 11/15 at 12 p.m. – Event Personalization Possibilities: Pushing Boundaries to Create the Ultimate Event Experience

In an era where audiences are being marketed to from 100 different directions, creating an engaging, captivating and personal event experience is essential. And this doesn’t mean just on the show floor, but in all the conversations and platforms around the event too. Journey through the event experience and learn what’s really possible in attendee personalization—and the cool tech available to make it easy, professional and personal. More info/register.

Host: Event Tech Tribe

Presenters: Marie-Claire Andrews and representatives from all of the Tribe companies


Thu 11/15 at 1 p.m. – Lessons Learned: Expanding Your Educational Programs with iMIS Integration

Explore the lessons learned by three different organizations—Society of Surgical Oncology, Home Builders Association of Alabama, and Sigma Sigma Sigma Sorority—when taking their education to the next level. Find out what challenges each organization needed to solve, what they learned during LMS implementation, and what benefits they’ve gained from integrating their AMS and LMS. NiUG members only. More info/register.

Host: NiUG

Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems


Thu 11/15 at 1 p.m. – Getting Your Donor Management Data in Order for 2019

Learn about donor data best practices, including customizing your system to your organization’s needs, cleaning data, defining data standards and coding, and the importance of training staff to enter and extract data efficiently. More info/register.

Host: Idealware

Presenter: Jonathan Poisner, organizational development consultant


Thu 11/15 at 2 p.m. – Gaining Board Approval for Budget for New Technology

Building the business case for a technology change starts early—well before you put a software contract in front of your board. It requires a review of the goals and challenges of your organization as well as the potential benefits a new membership management solution can have for your organization. Learn how to speak confidently and intelligently about why it’s time to invest in new technology. More info/register.

Host: Nimble AMS


Thu 11/15 at 2 p.m. – 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit)

Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? Find out how to create a plan you can actually handle while delivering results. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Amy Jacobus, Digital Marketing Expert


Thu 11/15 at 2:30 p.m. – How to Develop Top-Selling Sponsorship Inventory for Your Next Event

If your sponsorship inventory consists of food and beverage events and branding of the conference bag, sponsors are bored. And, it’s a guarantee the new, most sought-after sponsors will be aligning themselves elsewhere. Learn how to develop fresh, top-selling inventory to attract new sponsors to your next event. More info/register.

Host: The Moery Company

Presenter: JP Moery, President and Founder of The Moery Company


Fri 11/16 at 1 p.m. – Pop-Up Discussion on Chapter Health Resources and Tools

We ask our chapters to define and track their membership value, but how often do we as national organizations do the same for our chapters? Join this pop-up discussion to explore this idea further. We’ll try to answer your questions, share best practices, and converse about the tools and resources needed. More info/register.

Host: ASAE Component Relations & Volunteer Management Section Council


Fri 11/16 at 2 p.m. – How to Use Data to Grow Your Membership in Just 1 Hour a Month (Membership Growth Online Summit)

Learn the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Jason Jensen, Digital Nonprofit Tech Expert


Mon 11/19 at 2 p.m. – Life, Guilt & the Changing Pace of Work (AWTC Meet-Up)

Many of us struggle with establishing and maintaining work/life balance. Our panel will discuss a variety of challenges in navigating changing priorities brought on by parenthood, managing illness, life changes, and the desire for something new. Panelists will share their own strategies and lessons learned in designing the job that brings you balance. Any woman working within the association community is welcome to attend. As always, we’ll be having a happy hour at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Organizer: Association Women Technology Champions

Presenters:

  • Alex Mouw, Principal Digital Strategist, Results Direct
  • Rhea M. Steele, COO, Council for the Accreditation of Educator Preparation

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Apparently, I’m not the only one, says Dave Coriale at DelCor. He explains why you must start with business requirements and how they differ from system requirements. It all makes sense now.

You’re missing a big opportunity if other organizations offer online learning programs to your audience but your association only provides education the traditional face-to-face way. WBT Systems provides advice for getting your board’s approval (and budget) to develop online learning programs.

“Data has a short shelf life,” says MemberSuite. Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data.

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. This article is way better than the usual productivity crap shilled all over the web. He even provides “actions for today” to get you started.

A few quick hits before we get to this week’s list of free webinars:

  • The title says, “10 easy ways to hack your culture to succeed at digital transformation.” Well, they may be easy but some of these are hardcore. (TechRepublic)
  • 40% of companies affected by ransomware attacks paid, but only half got their data back. Here’s how to get yours if you’re in that unfortunate position. (CSO)
  • The plain English guide to XML sitemaps. (HubSpot)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 11/6 at 12 p.m. CDT – Chapter Roundtable in Rosemont IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 11/6 at 12 p.m. – Recharge your Member Experience

Member value propositions are rapidly changing from expectations to experience-driven experiences. Your members expect the same convenient online experience with your association that they’ve come to expect in most other areas of their lives. Learn 6 ways to recharge your member experience. Find out how to become an experience-driven organization, what micro-moments are, how to be in the moment with your members, and how easy technology can enable these meaningful experiences. More info/register.

Host: YourMembership


Tue 11/6 at 12 p.m. – Marketing Trends to Watch for in 2019

Even marketers can’t predict what will happen tomorrow. Find out what trends should be on your radar for 2019. From automated commerce to assisted development and other emerging technologies, we want to give you the competitive advantage on developing trends that affect the way we market in the future. ​More info/register.

Host: American Marketing Association

Presenter: Minsoo Pak, certified futurist and partner principal of EY


Tue 11/6 at 2 p.m. – Risk Management 101

Negotiating contracts is a large part of a meeting planner’s day—and arguably—the most important. From negotiating amenities to inserting risk management clauses, meeting planners must stay at the top of their game.

Get expert insight on risk management—and remember to bring your biggest questions to this interactive session. More info/register.

Host: Smart Meetings

Presenter: veteran hotel attorney Lisa Sommer Devlin


Wed 11/7 at 12 p.m. CDT – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 11/7 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Wed 11/7 at 2 p.m. – The 4 Stages of Event Program Maturity: View Your Organization through the Lens of the Event Evolution Model

You’ve probably wondered how your event program stacks up to the rest of the market. Are you understaffed? Are your budgets lower? Are you using outdated technology? Learn about the four levels of evolution for your event practices along with practical insights and tips on how to increase your efficiency and ROI. More info/register.

Host: MeetingsNet

Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent


Thu 11/8 at 11 a.m. – Creating a Killer Content Strategy

Learn what a content strategy is and how it can transform your organization once you put it into action; how to create a content strategy statement for your organization; how to identify your target audiences and craft content that meets their needs; why a content-first strategy is essential for a successful website redesign; tips for making your content more interesting and impactful; and tips for helping others in your organization write great content. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, Matrix Group CEO, and Carrie Hane, Tanzen Founder and Content Expert


Thu 11/8 at 12 p.m. – Chapter Tech Tools You Can’t Live Without

Learn how other CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders.  Originally presented during our CRP-led session at CEX 2018, these chapter tech tools and uses come straight from other CRPs, so we’re sure they can work for your association too. We’ll even have a live Q&A to give you the opportunity to ask questions about the tools we share and how you can use them. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Thu 11/8 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 4 p.m. – Association Chat Happy Hour and VR Adventure (Alexandria VA)

Join your Association Chat friends for happy hour while playing with the AR and VR technology being used to change the way people communicate and experience associations and events. Chat with the VR/AR Association DC chapter members and ask them your tech questions while you try out VR gear and connect over happy hour drinks and snacks. Location: Alexandria VA. More info/register.

Hosts: Association Chat and Brightline Interactive


Fri 11/9 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Mon 11/12 at 2 p.m. – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit)

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Joy Duling, Membership Growth Expert 


Tue 11/13 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/13 at 1 p.m. – Create Business Value with Integrated Learning Solutions

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. 1 CAE credit. More info/register.

Host: Talented Learning and CrossKnowledge

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge

Tue 11/13 at 2 p.m. – 3 Ways to Use Google to Grow Your Membership (Membership Growth Online Summit)

Learn three ways you can use Google to attract and engage more members. Find out how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Expert


Wed 11/14 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/14 at 12 p.m. – How the Member Experience Shapes the Association Space

Learn how to shape the member journey and take insightful actions and decisions to enhance every interaction with your members. Member expectations regarding their experience with you and your staff are higher than ever. Organizations used to focus on member benefits, but now they’re focusing on the actual member experience. Delivering that experience requires a more complete understanding of the member and their interaction with your association. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite


Wed 11/14 at 2 p.m. – 3 Instagram Tips Successful Nonprofits Use to Raise Awareness and Win Supporters (Membership Growth Online Summit)

Learn how some nonprofits are using Instagram to reach the young and socially conscious generation, ensuring their organizations continue to grow well into the future. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Lilach Bullock, Social Media Expert


Thu 11/15 at 11 a.m. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL)

It’s no longer acceptable to simply have a web “presence.” A distinctive, original, and personal user experience is a requirement in today’s digital world. See how integrated technology systems can help grow, retain, and strengthen your connection to members, including email marketing and automation; harnessing email data to drive members and potential members to participate in your community; and tracking, analyzing, and maximizing user information to help deliver relevant, timely, personal content. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Americaneagle.com and Higher Logic


Thu 11/15 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/15 at 1 p.m. – Lessons Learned: Expanding Your Educational Programs with iMIS Integration

Explore the lessons learned by three different organizations—Society of Surgical Oncology, Home Builders Association of Alabama, and Sigma Sigma Sigma Sorority—when taking their education to the next level. Find out what challenges each organization needed to solve, what they learned during LMS implementation, and what benefits they’ve gained from integrating their AMS and LMS. More info/register.

Host: niUG

Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems


Thu 11/15 at 2 p.m. – 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit)

Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? Find out how to create a plan you can actually handle while delivering results. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Amy Jacobus, Digital Marketing Expert


Fri 11/16 at 2 p.m. – How to Use Data to Grow Your Membership in Just 1 Hour a Month (Membership Growth Online Summit)

Learn the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Jason Jensen, Digital Nonprofit Tech Expert


Mon 11/19 at 2 p.m. – Life, Guilt & the Changing Pace of Work (AWTC Meet-Up)

Many of us struggle with establishing and maintaining work/life balance. Our panel will discuss a variety of challenges in navigating changing priorities brought on by parenthood, managing illness, life changes, and the desire for something new. Panelists will share their own strategies and lessons learned in designing the job that brings you balance. Any woman working within the association community is welcome to attend. As always, we’ll be having a happy hour at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Organizer: Association Women Technology Champions

Presenters:

  • Alex Mouw, Principal Digital Strategist, Results Direct
  • Rhea M. Steele, COO, Council for the Accreditation of Educator Preparation

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Richard Hodonicky via Unsplash.

The weekly list of free educational events and resources for the association community…

Bear Mountain in Sedona - my inspiration for professional development resources and events for CAEs, association staff and others in the association community

Innovation isn’t about ideas. It’s about solving problems and doing the hard things first, says Greg Satell. His advice and insights make this one of the better articles about innovation I’ve read.

Fionta shares good advice for spotting phishing emails and other nonprofit cybersecurity threats such as hijacked websites and spoofed email sender addresses.

Here’s another from DelCor in their series of posts about IT “bags.” Kylee Coffman describes the type of people, policies, talents and tools your association needs in its digital bag.

An Association Advisor interview with Tamela Blalock, CAE, reveals her superpowers: member development and revenue generation. Having spent a weekend at Association Charrette with Tamela, I can vouch for those superpowers.

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy, including an integrated approach to education. Sounds like a silo-busting idea!

A few quick hits before we get to this week’s list of free webinars:

  • This is a must-read-and-keep, definitive guide to email deliverability. (SendX)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/29 at 5:30 p.m.* – ASAE NextGen Talks: Connecting w/ Executives (Washington DC)

A micro-networking event for young professionals in the association industry to meet with Nicole Araujo, Director of Business Development at Naylor Association Solutions and Trina Madison Behbahani, CAE, Director of Governance and Member Engagement at the American College of Radiology. Location: Washington DC. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/30 at 12:30 p.m. – Out Smart a Hacker: Association Security 2.0

What could be stolen from your learning management system, association management system, and other systems vital for your association’s day-to-day operations? Learn what questions you should be asking, and what actions to be taking, as an association executive to mitigate your organizations security risks. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Chris Nickerson, CEO of LARES Consulting


Tue 10/30 at 1 p.m. – How to Leverage Resilience Strategies and Performance Science the Army Way

Learn about strategic planning for the critical mental, emotional, and social elements of workplace performance. The same strategies that U.S. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation. Find out how to assess the quality of motivation and the culture of innovation within your organization. Define tangible strategies you can put into action immediately to establish work environments where innovation thrives. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Melissa Schreibstein, M.S., ACC, leadership coach and resilience trainer for the U.S. Army


Tue 10/30 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it is difficult to compel your members to interact on a regular basis. Learn about Artificial Intelligence technology, an accessible tool your association can use to increase member engagement. 1 CAE credit. More info/register.

Host: enSYNC Corporation

Presenter: Jared Loftus, rasa.io


Tue 10/30 at 5:30 p.m. – ASAE NextGen Talks: Connecting w/ Executives (Washington DC)

A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association. Location: Washington DC. More info/register.


Wed 10/31 at 1 p.m. – Contracts: Critical Clauses

Learn to identify the most essential clauses to include in a meeting contract. Find out how contract language can shift liability for costs and damages from one party to the other. Discuss the types of insurance coverage your organization should have, and what insurance to expect from the other contracting party. Consider the proper measure of damages for attrition and cancellation. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: attorney Joshua Grimes


Wed 10/31 at 2 p.m. – The Four Stages of Event Evolution: How Do Your Live Experiences Stack Up?

You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Am I massively understaffed? Are my budgets lower than others? Am I stuck using outdated technology? Learn about important benchmarks in the Event Evolution Model. Uncover how to transform your live experiences, increase your efficiency, and gain R.O.I. More info/register.

Host: BizBash

Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent


Thu 11/1 at 2 p.m. – Insights into Incentive Travel and Where It Is Heading

Get a deep-dive into findings from the new Incentive Travel Industry Index and insights into the current state of the incentive travel industry and where it is headed. More info/register.

Host: Smart Meetings

Presenter: John Iannini, president of Society for Incentive Excellence (SITE) Foundation


Thu 11/1 at 3 p.m. – Trendy or Timeless: Is Your Website a Little Black Dress? (ASAE Reston/Loudon VA Idea Swap)

How do you ensure your website redesign won’t quickly go out of style? Learn about the latest in website design and how to differentiate the flashy trends from the timeless classics. Walk away with essential tips and tricks for getting the most value out of your website investment. 1 CAE credit. Location: Ashburn VA. More info/register.

Host: ASAE Greater Washington/National Capital Community

Presenter: Alex Mouw, Principal Digital Strategist at Results Direct


Fri 11/2 at 12 p.m. – Association Analytics Brown Bag (online)

For association professionals who are responsible for reporting analytics to leadership, boards, and others stakeholders, to come together in a free-flowing environment to share their lunch time and discuss topics such as data analytics, presenting data to a board, making a case with data, creating relevant dashboards, or storytelling with dashboards. Each conversation will begin with attendees sharing the biggest challenge or question they have relevant to association data analytics. More info/register.


Tue 11/6 at 12 p.m. CDT – Chapter Roundtable in Rosemont IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Wed 11/7 at 12 p.m. CDT – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 11/7 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 11 a.m. – Creating a Killer Content Strategy

Learn what a content strategy is, and how it can transform your organization once you actually put it into action; how to create a content strategy statement for your organization; how to identify your target audiences and craft content that meets their specific needs; why a content-first strategy is essential for a successful website redesign; tips for making your content more interesting and impactful; and tips for helping others in your organization write great content. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, Matrix Group CEO, and Carrie Hane, Tanzen Founder and Content Expert


Thu 11/8 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 4 p.m. – Association Chat Happy Hour and VR Adventure (Alexandria VA)

Join your Association Chat friends for happy hour while playing with the AR and VR technology being used to change the way people communicate and experience associations and events. Chat with the VR/AR Association DC chapter members and ask them your tech questions while you try out VR gear and connect over happy hour drinks and snacks. Location: Alexandria VA. More info/register.

Hosts: Association Chat and Brightline Interactive


Fri 11/9 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Mon 11/12 at 2 p.m. – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit)

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Joy Duling, Membership Growth Expert


Tue 11/13 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/13 at 1 p.m. – Create Business Value with Integrated Learning Solutions

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. 1 CAE credit. More info/register.

Host: Talented Learning and CrossKnowledge

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge

Tue 11/13 at 2 p.m. – 3 Ways to Use Google to Grow Your Membership (Membership Growth Online Summit)

Learn three ways you can use Google to attract and engage more members. Find out how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Expert


Wed 11/14 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/14 at 2 p.m. – 3 Instagram Tips Successful Nonprofits Use to Raise Awareness and Win Supporters (Membership Growth Online Summit)

Learn how some nonprofits are using Instagram to reach the young and socially-conscious generation, ensuring their organizations continue to grow well into the future. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Lilach Bullock, Social Media Expert


Thu 11/15 at 1 p.m. – Lessons Learned: Expanding Your Educational Programs with iMIS Integration

Explore the lessons learned by three different organizations—Society of Surgical Oncology, Home Builders Association of Alabama, and Sigma Sigma Sigma Sorority—when taking their education to the next level. Find out what challenges each organization needed to solve, what they learned during LMS implementation, and what benefits they’ve gained from integrating their AMS and LMS. More info/register.

Host: niUG

Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems


Thu 11/15 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/15 at 2 p.m. – 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit)

Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? Find out how to create a plan you can actually handle while delivering results. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Amy Jacobus, Digital Marketing Expert


Fri 11/16 at 2 p.m. – How to Use Data to Grow Your Membership in Just 1 Hour a Month (Membership Growth Online Summit)

Learn the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Jason Jensen, Digital Nonprofit Tech Expert


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


 

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I’ll be at the Association Component Exchange (CEX) next Friday in Arlington VA. Please find me and say hello if you’re there. CEX is the only conference designed exclusively for and by component relations professionals (CRPs)—it’s put on by the CRP community-builders, Billhighway and Mariner Management.

MemberClicks published the ultimate list of association blogs. And guess what? Association Brain Food Weekly is on it. Yeehaw!

The inventor of the web, Tim Berners-Lee has a plan “to decentralize the web and take back power from the forces that have profited from centralizing it. In other words, it’s game on for Facebook, Google, Amazon.” Katrina Brooker at Fast Company explains what he’s up to. I like the sounds of it.

From digital utopia to data utopia… MemberSuite explains how a data governance team can help your association put your data house in order—which means getting to know your data and your members better. This is a utopia well within reach.

One way to fill workforce skills gap in your industry—while rejuvenating your association’s educational offerings—is by adding micro-credentialing programs to the mix. WBT Systems describes the benefits of micro-credentials for your members, industry employers and association.

A few quick hits before we get to this week’s list of free webinars:

  • Be the light or reflect it. I love this necessary and welcome reminder. (Austin Kleon)
  • Why young companies are starting print magazines as a way to help build their brands. It’ll be interesting to see how this turns out. (Adweek)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success

Communication is one of the primary roadblocks to Agile transformation, and one that you likely experience if your organization practices Agile. Learn about four key strategies to improve communication across your Agile organization, and how effective communication can help your Agile organization create a unified big picture, shift priorities, make better decisions, and measure and achieve success. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, Principal, Delivery for xScion

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/23 at 2 p.m. – What is Innovation LaunchPad?

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 10/23 at 2 p.m. – A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications

Learn about the state of association communications from the 2018 Association Communications Benchmarking Study, including challenges, new trends and areas of progress. Hear about key takeaways and recommendations to help maximize your communications efforts, including examples and resources to take back to your communications team. 1 CAE credit. More info/register.

Host: Naylor Association Solutions

Presenters: Sarah Sain, director of content for member communications, and Kelly Clark, manager for online marketing, Naylor Association Solutions


Tue 10/23 at 2 p.m. – Missed Connections: You Just Missed Your Most Important Contact

Learn why networking is so important to your attendees and their satisfaction with your event. Find out how infusing event technology into events helps facilitate networking opportunities for attendees. Discover five common ‘missed connections’ at events, and how you can transform them into meaningful networking moments. More info/register.

Host: Smart Meetings

Presenter: Brooke Gracey, Marketing Manager at CrowdCompass by Cvent


Tue 10/23 at 3:30 – Persona Development–How you Do It and Why? (Montgomery County MD Idea Swap)

Marketing to nonprofits and associations is a multifaceted effort. Most associations are doing their best but struggle to make more educated decisions due to lack of knowledge of their audience. Developing personas can be a really effective way to understand marketing to your membership or donors. Join a lively discussion on how to create personas, analyze your results, and apply them to your marketing and communications efforts. Location: Silver Spring MD. More info/register.

Organizer: Association Networking Group (ANEX)

Presenters: Scott Oser and Justin Watson


Wed 10/24 at 12 p.m. – Leveraging Emotional and Social Intelligence (ASAE Marketing Section Council Virtual Lunch)

When association professionals build and leverage their emotional and social intelligence, they are better equipped to develop rewarding strategic partnerships, increase their influence and boost their performance. Learn what emotional and social intelligence (EQ) is, why it is critical, and how to increase it. Discover what it takes to boost your performance and build and maintain extraordinary relationships at work and at home. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenter: Jackie Kindall, Founder of Kindall Evolve Consulting LLC


Wed 10/24 at 12 p.m. – Life Experience Required: Prior Learning & Digital Badges

Find out how to build a badging program that communicates proof of skills learned outside of the classroom. Hear stories from our panelists about how their prior-learning digital credentialing programs have positively impacted the learners of their organizations. More info/register.

Host: Credly

Presenters:

  • Susan Manning, Chief Success Strategist at Credly
  • Sarah Godsey, Director of CREDIT® at the American Council on Education
  • Nan Travers, Director, Center for Leadership in Credentialing Learning at SUNY Empire State College
  • Peter Smith, Professor of Innovative Practices in Higher Education at the University of Maryland University College, and author of Free Range Learning in the Digital Age

Wed 10/24 at 2 p.m. – Take Back Your Life and Health by Letting Go

Constant fire-fighting of emergencies puts your health at risk. It’s time to take back control of your day and your health. Discover simple strategies to create healthier boundaries fast. Learn how to keep unplanned urgencies from turning into your emergencies. Explore practical and tactical actions to let go, say no, and stand in your power. More info/register.

Host: PCMA

Presenter: Angela Gaffney


Thu 10/25 at 1 p.m. – Introduction to Artificial Intelligence

Artificial Intelligence used to be something left to the plot of science fiction movies. Now, it is a very real tool that is affecting our lives every day. Association decision-makers must take stock of recent experiences with emerging technologies and begin the process of reinvention required for their organizations to thrive in an “AI first” world. Learn about the evolving world of AI and the impact it will have on associations. More info/register.

Host: Impexium

Presenter: Mitch Eisen, Vice President of Product Management at Higher Logic


Thu 10/25 at 8 p.m. – How Not to Suck at Amazon Alexa Flash Briefings

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Emily Binder, principal consultant at Beetle Moment Marketing


Save the dates: Wed 11/7 to Fri 11/9 – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Save the dates: Mon 11/12 to Fri 11/16 at 2 p.m. – Membership Growth Online Summit

Explore different modern marketing strategies used by the top membership organizations to dramatically increase member growth. Learn the one big marketing mistake many organizations are making; tips to get your organization to rank high on Google; how to create Instagram posts that will get your organization noticed; and how to track and analyze growth using free tools. 1 to 5 CAE credits. More information.

Host: Wild Apricot


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Doug Linstedt via Unsplash.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers.

WBT Systems explains how to motivate members to buy what you’re selling. If you’re selling online education or any other product or service, help members connect your product with their self-image, aspirations, and sense of belonging, in other words, sell them a better version of themselves.

Introducing a new conference format: long conversations. Get two speakers on stage in conversation. Then, every 15 minutes, swap out one for a new speaker. See it in action at the Smithsonian.

Engaging associations use words their members use, says Amanda Kaiser at Smooth The Path. You’re members expect you to be insiders like them, and insiders use the right words, as Amanda learned when she said “telephone pole” instead of “power pole.” She suggests ways you can learn how to speak like an industry insider.

A few quick hits before we get to this week’s list of free webinars:

  • How New York’s post-WW2 female painters battled for recognition. (New Yorker)
  • Researchers invent a new font that is scientifically proven to help you retain what you read. (Inc.)
  • Lead generation: a beginner’s guide to generating business leads the inbound way. (HubSpot)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” And, if you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/15 at 12 p.m.* – Let Your Voice Be Heard: Why Mid-Term Elections are Important to Associations (DC Idea Swap – Washington DC)

Nonprofit organizations are often cautious in speaking out about their causes and interacting with candidates in election years. Their concern is understandable: associations must comply with complex and sometimes contradictory tax, campaign finance, and lobbying, and government ethics laws and rules. But nonprofits don’t need to be silent. In fact, election years are perhaps the most critical time for nonprofit organizations to be heard — particularly when their most important issues are the focus of national debates and elections. Learn how nonprofits can advocate while avoiding advocacy pitfalls. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters: Jeff Altman and Jim Kahl, Partners at Whiteford, Taylor, Preston

*All times are Eastern Daylight Time unless otherwise noted.


Mon 10/15 at 2 p.m. – Q and A: Should You Outsource Your IT for Your Nonprofit?

With new cloud technologies and applications launching all the time, there are some real opportunities for your nonprofit organization to develop new capabilities to better achieve your mission. But when should you outsource, do it yourself, or mix the two? Listen to advice, perspectives, and case studies on how other organizations are finding success. More info/register.

Host: TechSoup

Presenters: Matt Jung, Director of Program Development, and Mona Raina, Director of New Services Development, TechSoup 


Tue 10/16 at 8:30 a.m. – Association Coffee Talks: Web Usability Workshop (Alexandria VA)

Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. Volunteer your own website for a live consultation or participate in the interactive discussion. Come prepared by thinking about your goals, user pain points, and measures of success. Location: Alexandria VA. More information.

Host: Results Direct


Tue 10/16 at 11 a.m. – The Secret Sauce on Creating Compelling Member Journeys

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Hear about goals, strategies, and tools to use to create member journeys for new members, longtime members who are unengaged, encouraging a member to serve on a committee, new primary contact at a member organization, and getting your members to look at your products and services in a new way. 1 CAE credit. More info/register.

Hosts: Matrix Group and Review My AMS

Presenters: Matrix Group CEO Joanna Pineda and ReviewMyAMS Founder and CEO Teri Carden


Tue 10/16 at 12 p.m. – Gaining Board Approval for Budget for New Technology

Building the business case for a technology change starts early—well before you put a software contract in front of your board. It requires a review of the goals and challenges of your organization as well as the potential benefits a new membership management solution can have for your organization. Learn how to speak confidently and intelligently about why it’s time to invest in new technology. More info/register.

Host: YourMembership


Tue 10/16 at 12 p.m. – Moving On Up: Career Advancement for Government Affairs and Advocacy Professionals

Whatever your next step or long-term goals may be, advancing in government affairs and/or advocacy requires unique professional and leadership development to catch the eye of future employers and executive recruiters. Learn how association government relations and advocacy professionals can think about expanding upon their capabilities and achieving their career goals. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

  • Anne DeSeta DarConte, CAE, senior director, HillStaffer
  • Vincent Randazzo, principal, Capitol Knowledge, LLC
  • John Sigmon, founder and CEO, Sigmon Leadership Solutions
  • R. Straub, partner, Russell Reynolds
  • Tommy Goodwin, CAE (moderator), Government Relations Manager, Project Management Institute

Tue 10/16 at 2 p.m. – Succession Planning (Association Chat)

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Gary LaBranche


Tue 10/16 at 2 p.m. – AMA on Analytics (Association Women Technology Champions – Washington DC)

We keep reading about data analytics, predictive analytics, machine learning, real-time data, but what exactly does it all mean and how do you get started? What do you need to know about the technology and tools that support data analytics strategy in your organization? In this interactive, Ask Me Anything (AMA) panel, three experts will answer your questions about data analytics. As always, we’ll be having a happy hour at a nearby bar after the meet-up. Location: Washington DC. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Christin Berry , CAE Senior Director, Business Analytics
  • Katherine Matthews, Business Intelligence Analyst at National Council of Architectural Registration Boards and Founder, Compass Data Strategy.
  • Julie Sciullo, CEO, Association Analytics

Tue 10/16 at 2 p.m. – Unforeseen Circumstances: When Digital Becomes Your Only Option

Learn how, faced with hurricane Florence, the Water Quality Association (WQA) converted its face-to-face conference, planned to take place in Hilton Head, S.C., into a digital event. During the digital event, water quality professionals were able to watch presentations and training sessions, as well as take part in board, committee, task force, and section meetings on their laptops. Find out how to assess the strengths and weaknesses of your event crisis safety and communication plan. 1 CMP credit. More info/register.

Host: PCMA


Tue 10/16 at 3 p.m. – Lean Startup Workshop for Associations (Washington DC and online)

Hear an overview of the Lean Startup concept, learn about barriers to adoption, and get a crash course in core Lean Startup methods and tactics. Participate in interactive exercises designed to help you apply Lean Startup practices to challenges in the non-profit and association space. Location: Washington DC and online. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenter:  Peter Dudka, lead organizer for the DC Lean Startup Circle


Wed 10/17 at 11:30 a.m. – 10 Ways to Extend the Reach of Your Webinar Content

Get practical tips on how to realize the potential of your future webinars and make that awesome content go much further. Gain insight into how to achieve high attendee numbers and drive engagement levels for your webinars, increase the value of your online events by utilizing on-demand webinar recordings in new and innovate ways, use webinars for lead generation, create better brand content with webinars, and drive engagement during your live webinars and beyond. More info/register.

Host: WorkCast

Presenter: Barney Brown, EVP, WorkCast


Wed 10/17 at 2 p.m. – How to Become a Superstar Webinar Presenter

A bored audience means low viewing time, low content retention, and, sometimes, total brand rejection. Learn how to find great webinar talent, how to prepare for your webinar, tips for directly engaging your audience, and new formats to spice up your webinars. More info/register.

Host: ON24

Presenter: ON24 VP of Content Marketing Mark Bornstein


Wed 10/17 at 4 p.m. – IT Security Incident Response for Nonprofits

Forewarned is forearmed, and if you haven’t been hacked yet, it never hurts to know what you would do. Get a worst-case scenario walk through of several possible breaches as well as the presenters’ experience responding to credential hacks and other situations. Review a checklist you should include in your security policies. More info/register.

Host: Community IT Innovators

Presenter: Community IT Innovators CTO Matt Eshleman and President and CEO Johan Hammerstrom


Thu 10/18 at 8:30 a.m. – Association Coffee Talks: Web Usability Workshop (Herndon VA)

Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. Volunteer your own website for a live consultation or participate in the interactive discussion. Come prepared by thinking about your goals, user pain points, and measures of success. Location: Herndon VA. More information.

Host: Results Direct


Thu 10/18 at 11:30 a.m. – How to Make Video Marketing Really Work for ANY Association or Business (Alexandria VA Brown Bag)

Video marketing is one of today’s most influential marketing strategies. Get an explanation of the concept of content marketing and then delve deeper into examples of how the presenter’s clients are using video in their associations and businesses. 1 CAE credit. Location: Alexandria VA. More info/register.

Facilitator: Talisa Thomas-Hall, ACS ALB, THE ASSOCIATION WHISPERER

Presenter: Nelson Duffle, CEO, Smart Content Marketing, LLC


Thu 10/18 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and learn about the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Community Brands

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 10/18 at 2 p.m. – Gen Z, Millennials & Gen X: Exploring Generations and Online Reviews

On an annual basis, 97% of consumers read reviews before making buying decisions. But some generations read reviews more often than others, and some generations are more trusting of online reviews. Discover how online reviews are beginning to make the leap from the consumer market to the B2B market, and the implications for employers, and sales and marketing professionals. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Jamie Notter the Co-Founder and Culture Consultant at Human Workplaces.


Fri 10/19 at 1 p.m. – Contracts: Security Concerns

Tragic recent events such as active shooters and natural disasters have put an exclamation point on the need for meeting planners, organizers, venues and others to be hyper-aware of security concerns before during and after an event. Learn how you can prepare for the worst and limit liability. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Brenda Rivers, president and CEO of Andavo Meetings & Incentives
  • Christian Hardigree, director and professor at the Michael A. Leven School of Culinary Sustainability and Hospitality at Kennesaw State University
  • Glen Simpson, Director of Special Operations for Las Vegas Community Ambulance

Fri 10/19 at 2 p.m. – Why is Foresight the Future of Governing?

For associations, the future of governing must be different than its past, and now is the moment to begin creating it. Join a provocative and compelling discussion about these questions: Why is board attention the most important and finite resource every association must manage with care? How can boards and chief staff executives think in a new way about what it means to govern? What can associations do today to begin creating a different future of governing? More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Jeff De Cagna, executive advisor for Foresight First LLC and author of the new eBook, Foresight is The Future of Governing: Building Thrivable Boards, Stakeholders and Systems for the 21st Century


Save the dates: Wed 11/7 to Fri 11/9 – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Thursday morning.


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Creative Commons licensed photo by Trisha Downing via Unsplash.