snowy sunrise inspiration

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”

Is that not the best remedy for procrastination?

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books.

Procrastination has been getting some positive press lately. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down. It needs to relax and recharge by following its own path. You’ll stifle your creativity if you don’t allow yourself to procrastinate, “they” say.

Makes sense, but we all know too much of a good thing makes us flabby. The day is short. Heck, life is short. Make the most of your precious hours, the present moment, even at work.

I just ordered Tech Success for Associations, a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. One interesting tidbit from the study of associations and their members illustrates a huge disconnect:

The largest portion of association members described themselves as technology ‘explorers’ – early and optimistic adopters of new technology. However, “association IT decision makers believed that few members would fall into this category and instead thought the largest portion of members would fall into the ‘hesitator’ category” – “optimistic about technology in the abstract but somewhat scared to actually use new technology and therefore unlikely to be early adopters.”

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower.

Forget New Year’s resolutions. Instead design a life for yourself. Many of us fall into jobs and relationships, and find ourselves staying put out of inertia. Yuck. Take the reins and intentionally design a life that brings you joy – I highly recommend it. Get your start with this advice from Dave Evans and Bill Burnett from the Stanford Design School, cofounders of the Life Design Lab and coauthors of Designing Your Life.

Now, let it snow! Yup, we’re expecting our first snow of the season tonight here in North Carolina. Single digit temps at night too. It’s time for getting cozy.

Here’s the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 1/10 at 2 p.m.* – Behind-the-Scenes with ASAE’s Gold Circle Awards (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Standard Time unless otherwise noted.


Wed 1/11 – HighRoad U Office Hours

There’s so much going on in associations today around digital that we are offering a weekly 1-hour office hour program with an expert. Bring your specific challenges, questions or current work to get expert feedback and guidance. More info/register.

Host: HighRoad Solution


Wed 1/11 at 1 p.m. – Email Marketing in 2017: Trends, Data and Best Practices

See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Hosts: Return Path and American Marketing Association

Presenter: Tom Sather, senior director, research, Return Path


Wed 1/11 at 1 p.m. – Nonprofit Boards & Effective Governance

The nonprofit board has been described as an ineffective group of effective people. How might they do better? This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. Learn how to assemble an effective board, how to structure and operate a board effectively, and how to engage trustees and increase mutual satisfaction. Hear about tools and resources that will increase board effectiveness. More info/register.

Host: 4Good


Wed 1/11 at 2 p.m. – How Design Thinking Helps You Increase Impact and Innovation

Learn how innovative nonprofits (American Red Cross, GRID Alternative, buildOn, etc.) utilize Customer Centric Design Thinking to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact. Hear about methods for using design thinking to increase engagement, awareness, volunteerism, and fundraising at your organization. More info/register.

Host: VolunteerMatch and raiserve.org

Presenters:

  • Ryall Carroll, co-founder, raiserve.org
  • Basil Sadiq, marketing associate, VolunteerMatch

Thu 1/12 at 12 p.m. – Navigating ASAE Resources for Professional Success

Some of ASAE’s staff will identify key components of ASAE resources that can be used to maximize your professional development and set you on the right path to success in your association career. Hear examples from members of ASAE’s Young Professionals Committee who have maximized specific resources to advance their own careers. More info/register.

Host: ASAE Young Professionals Committee


Thu 1/12 at 12 p.m. – 401(k) Fees 101: Know your Fees, Manage Your Fees

Learn how to identify, understand, and manage your 401(k) plan fees. Even small employers can face a lawsuit if they don’t attend to this important component of their retirement plan. More info/register.

Host: ASAE Retirement Trust

Presenter: Shelly Horwitz, CMFC® partner, Association Investment Advisory Solutions


Thu 1/12 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. More info/register.

Host: ASAE Small Staff Association Professionals


Thu 1/12 at 12 p.m. (lunch) or 12:30 p.m. (webinar) – Top Ten Hot-Button Insurance Issues Facing Nonprofits

It’s increasingly difficult to anticipate newly emerging risks, such as cyber risk and workplace violence coverage, and to decide whether and how to insure for them. Analyzing the major risks facing your organization and whether your current policies of insurance cover those risks is imperative to avoid the risk of loss that could have otherwise been transferred to an insurance company. Learn about the basics of insurance coverage and the importance of understanding risk tolerance within your organization, and get answers to some of the tough insurance questions nonprofits need to tackle. More info/register.

Host: Venable LLP

Presenters:

  • Lou Novick, principal, Novick Group
  • Thomasina E. Poirot, Esq., associate, Venable LLP
  • Jeffrey S. Tenenbaum, Esq. (moderator), partner and chair of the nonprofit organizations practice, Venable LLP

Thu 1/12 at 1 p.m. – Social Learning Trends in the Association Space

Discover the potential for social technologies to support and extend the education your organization offers in this review of the key findings from the Social Learning Trends in the Association Space report conducted by Tagoras. They’ll share the reasons associations should pay particular attention to social learning, and case studies of associations using social technologies for learning. More info/register.

Host: Higher Logic

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 1/12 at 2 p.m. – It’s Time to Market Your Association like a Business

Major companies are really good at innovating how they communicate and engage customers and prospects with their values and value proposition through email, social media and other channels – so maybe it’s time for associations to start marketing more like businesses. More info/register.

Host: RealMagnet


Thu 1/12 at 2 p.m. – 3 Easy Ways to Retain More Members Using Software

Do you sometimes feel that your membership is like a leaky boat? Every time you look at your database, you notice a few members have left? Learn how to get your members to renew on their own, so you don’t have to chase them; automate your new member onboarding process and save hours each week; and quickly identify who is about to leave, and what you can do to keep them. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


Thu 1/12 at 2:30 p.m. – 5 Secrets of Email Marketing Geniuses

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right. Learn about the 5 types of nonprofit emails, the anatomy of an email marketing campaign, 6 email marketing mistakes to avoid, and 5 secrets of email marketing geniuses. More info/register.

Host: Firespring and Clarification

Presenter: Jay Wilkinson, founder and CEO, Firespring


Thu 1/12 at 3 p.m. – How to Market Like a Big Brand, Even If You Are a Marketing Office of One (Idea Swap in Loudoun County VA)

Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. Hear what the Texas Medical Association did to take their stagnant continuing education course sales and grow them by over 300% in just 5 months. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Ryan King, sales executive, Informz


Fri 1/13 at 12 p.m. – Revitalizing Your Brand and Getting Members Buy-in

As associations evolve, their brand often no longer represents their members or the organization’s future mission and vision. No matter how obvious the need for rebranding, a well thought out plan, support from leadership and buy in from members is required. Hear how the Society of Women Engineers underwent a two-year rebranding effort to move it forward and truly embody the global organization it aimed to be – a process that not only won over its members but also resulted in an ASAE 2016 Gold Circle Award Recipient for Rebranding. 1 CAE credit. More info/register.

Host: ASAE Young Professionals

Presenter: Karen Horting, CAE, executive director & CEO, Society of Women Engineers


Fri 1/13 at 1 p.m. – Winning the Inbox: 3 Things Savvy Email Marketers Must Know

The best email marketing combines the latest in mobile design, smart automation techniques and analyzing the right data. If you can nail those three things, then you’ll start sending the kind of email that gets real results.  Hear about real-life examples of brands that are optimizing their email programs for today’s on-the-go consumers. More info/register.

Hosts: Emma and American Marketing Association

Presenter: Jamie Bradley, content marketing strategist, Emma


Fri 1/13 – Using Webinars for Lead Generation

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. We created HighRoad U to help all associations evolve fully into digital. 1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed image by liquidcrash

I believe.

I believe.

Who else is getting excited about Christmas? Now that I’m back from the ASAE Technology Conference & Expo, it’s time to get festive. Although, thanks to the good cheer of ASAE attendees and exhibitors, I’ve been feeling pretty festive these past few days.

This tweet sums up my emotions about ASAE Tech aka #tech16. I sent it out right before heading into the last session of the last day.

tech16-camp-tweet

I admit, I’m crazy about my association technology community – such good people. And I’m geeky enough to wish we had one more day of sessions and exhibit hall time. Yes, my brain might have exploded but I’d be willing to take that chance. It was so hard to choose just one session during each breakout when I had three or four of them checked off on my schedule.

I spent time with some friends but didn’t have nearly enough time with others. I met new acquaintances, reconnected with old friends, but completely missed others who were on my list of people to meet.

Hopefully I can right some of those wrongs at the digitalNow Conference in May, but that’s so far away! As much as I’d like to go to ASAE Great Ideas, my budget can only handle two ASAE conferences a year – Annual and Tech. But I’m not complaining: my professional development budget at my last association job didn’t even spring for one ASAE conference, so things could be worse.

The last session I attended at #tech16 was about AMS implementation, strangely one of my favorite subjects. If you have a system implementation or some other technology project in your future, check out these posts from DelCor about project management:

Another good read is about how Google is now prioritizing mobile results. HubSpot explains the impact of mobile-first indexing and what to do to ensure your website isn’t lost on page 3.

I’m not publishing Association Brain Food next week because I doubt any webinars will be scheduled between Christmas and New Year’s Day. If I find out about webinars for the week of January 2, I’ll be back on December 30. If not, I’ll meet you back here in the New Year.

Wishing you a joyful holiday season!


Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year

Learn how to build member retention in 2017, including how to spot the difference between loyalty and inertia, why member retention is the most important tool you have for disruptive innovation, how to harness the power of your super users, where to focus to build a virtuous cycle of new and loyal members, and how doing less can increase loyalty among your members. More info/register.

Host: Abila

Presenter: Robbie Kellman Baxter, leading expert on the Membership Economy

*All times are Eastern Standard Time unless otherwise noted.


Mon 12/19 at 10 a.m. – From the Peak to the Plateau: Event Apps after the Hype

IT analyst firm Gartner tracks the journey of emerging technologies from the “Peak of Inflated Expectations” to the “Trough of Disillusionment.” Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Find out where event apps are in this cycle, why, and what this means for meeting planners. More info/register.

Host: Lumi


Tue 12/20 at 12 p.m. – New Administration, New Risks? How to Protect Your Nonprofit’s Data

Are you doing everything you can to protect data about your nonprofit and its constituents? Learn about existing and emerging threats, the risks they pose to your nonprofit and the people you serve, and the practical steps you can take to help protect against them. More info/register.

Host: Idealware

Presenter: Cheryl Contee, Fission Strategy


Tue 12/20 at 2 p.m. – The Apps of a Leader (Association Chat)

Learn about the best free and bargain apps and online resources that will help you become more organized, efficient, and awesome at work and home. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Beth Ziesenis, Your Nerdy Best Friend


Wed 12/21 at 2 p.m. – What Does 2017 Hold for Chapters? Lessons from 2016 Benchmarking Study

Hear what more than 200 associations had to say about their chapter programs in the first-ever benchmarking study on chapters. Learn about the four areas to assess when determining whether your chapters are valuable, how associations are currently supporting and managing their chapters, and what components to consider continuing, ending, or tweaking in the new year. 1 CAE credit. More info/register.

Host: ASAE Component Relations Section

Presenters: Peggy Hoffman, CAE, and Peter Houstle of Mariner Management


Thu 12/22 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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<Creative Commons licensed image by LadyDragonflyCC>

holiday inspiration - poinsettias by Peter Miller

It’s the most wonderful time of the year…Christmas, Hanukkah, frosty nights, comfort food, warm fires, cozy slippers, wool sweaters, and ASAE Tech. Huh?

One of those things doesn’t belong, you say? Well, it does in my world and the world of my fellow association tech geeks – you know who you are. It’s a crazy time of year for a conference but somehow that makes it even more special. We’re committed to our community.

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Judging from the ones I’ve received so far from Tech exhibitors, my success rate doesn’t look so good. I’m not giving up on you. You still have a chance to make a good impression (or a bad one) with your post-show email.

On Pearl Harbor Day this week, Jim and I were invited by our neighbor to join his veterans group for their Christmas lunch. The guest speaker was George Cattelona, a World War II vet who fought in the battle of Iwo Jima. If you have a veteran in your life, share this article about George with them and see if they might be willing to share a bit about their experience.

A few months ago while interviewing two hospice volunteers, both Korean War vets, for an article about vet-to-vet hospice volunteer programs, I heard the same advice. “Too often, honor and recognition for a veteran is only heard at their memorial service…Gather friends and family to celebrate the story of the veteran in your life while they’re still alive to appreciate it.”

Ok, on to the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Mon 12/12 at 1 p.m.* – Going For the Big Wins: How to Get Unstuck and Achievement Phenomenal Growth

Learn about today’s most pressing challenges building an online community and review ways you can get unstuck and achieve your big wins. This webinar will cover: why so many community professionals get stuck, how most communities achieve phenomenal growth, how to save time on tasks which don’t move the needle, how to identify potential big wins, how to prioritize your big wins, and examples of big wins. More info/register.

Host: FeverBee

Presenter: Richard Millington, founder, FeverBee

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/13 – Association Chat live streaming at the ASAE Tech Conference

What’s happening and who’s talking at ASAE’s Tech Conference? Association Chat will be talking with a variety of thought leaders and trailblazers in the association and tech industries. Watch the Association Chat Facebook Page for live streamed videos throughout the day.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 12/13 at 10:30 a.m. – The Power of Blogging & Thought Leadership for Nonprofits

Learn how to raise awareness and increase engagement by using blogging tools. The webinar will cover: the three keys to becoming a thought leader; who should blog (not who you’d expect); seven components of the best nonprofit blogs; steps to creating a blog, including how to maintain it long-term; and how to get the word out about your blog. More info/register.

Hosts: Firespring and Nonprofit Coordinating Committee of New York

Presenter: Jay Wilkinson, founder and CEO of Firespring


Tue 12/13 at 2 p.m. – Engaging the Volunteer of the Future

Find out what volunteers are looking for and use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Tue 12/13 at 2:30 p.m. – Convert Supporters with Powerful Landing Pages

With great landing pages, your donors, volunteers and supporters are ten times more likely to donate, sign up, register or engage with your nonprofit. Learn about the necessity for landing pages, the biggest landing page mistakes and how to avoid them, how to build perfect landing pages, and 13 types of landing pages your organization should have. More info/register.

Hosts: Firespring and Nonprofit Hub

Presenter: Jay Wilkinson, founder and CEO of Firespring


Wed 12/14 at 1 p.m. – The “Internet of Things” and Its Impact on Meetings

The “Internet of things” (IOT) is transforming the way we plan, execute, measure and experience meetings and tradeshows. Learn about a range of IOT tools, including wearable and location-aware tools, beacon technology, virtual reality/augmented reality systems and much more. Hear about best practices and case studies to get the most out of these tools and receive apps, links and web tools you can use to harness the power of IOT. More info/register.

Host: Meetings Today

Presenter: Corbin Ball, meetings industry tech guru


Wed 12/14 at 2 p.m. – How Mobile Technology Can Elevate the Attendee Experience

Discover new ways to improve the attendee experience at events, from interactive mobile event apps that require both passive and active interaction, to technology that enhances two-way conversations. Learn how to create pre-event moments that increase attendee connections and collaboration, develop strategies to ensure participants are engaged in the moment and inspired to share, and maximize the experience long after the event is over. More info/register.

Hosts: BizBash and Quickmobile

Presenters:

  • Grazia Mohren, vice president of marketing, BizBash
  • Kerry Plowman, product marketing manager, Quickmobile
  • Glenn Thayer, conference moderator and master of ceremonies

Thu 12/15 at 12 p.m. – Crisis Communication (Through the CEO Lens)

We never know when they will strike, but when moments of crisis face our association or the industry we represent, our organizations must be able to quickly produce a public response and/or guidance. These are critical moments for our associations, with the power to affect the association to an either positive or negative affect, just from the approach and words chosen. Learn more about what approaches to take in those key moments to navigate the rocky waters of crisis. More info/register for virtual event and for live event in Washington D.C.

Hosts: Lowell Aplebaum, CAE and Vetted Solutions

Presenter: Adele Cehrs, CEO, Epic PR


Thu 12/15 at 12 p.m. – Auto Renewals & Monthly Installments Could be a Membership Game Changer

Auto renewals and monthly installments could revolutionize the way members renew with your association. Learn about the benefits of auto renewal and offering monthly installments, any potential pitfalls, and how to get started or optimize current processes. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway


Thu 12/15 at 12 p.m. – Creating Your Membership Social Graph: Build Member Value and Get Buy-in (Virtual Lunch)

Get an inside look at how one association identified and fixed its problems leveraging useful member data by creating a “social graph” that tracks a member’s activity, interests and product purchases. Learn how they’ve created a more customer-centric model of engagement, rather than the traditional business-focused model, to ensure that member engagement and outreach are coordinated, aligned, and value-adding for all stakeholders. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology


Thu 12/15 at 2 p.m. – Engage Members Using Remote Meeting Tools

Learn how associations are using tools like Google Hangouts, Skype, Zoom, and WebEx to make remote meetings as engaging as those held in person. Get tips on how to engage virtual meeting attendees in both small- and large-group events. Find out which meetings best translate into virtual events and which don’t. Get a comparison of several digital platforms and the experts’ list of do’s and don’ts. 1 CAE credit. More info/register.

Host: ASAE Membership Section Council

Presenters:

  • Charles “Chip” W. L. Deale, FASAE, CAE, vice president of membership and chapter relations, Financial Executives International
  • Wayne Turmel, cofounder and product line manager, Remote Leadership Institute

Thu 12/15 at 2 p.m. – Achieving 1-to-1 Marketing through Automation 

True 1-to-1 marketing is the holy grail for marketers – each piece of communication is specifically timed and personalized to appeal to an individual. By using marketing automation, marketers can implement tools like segmentation, personalization, dynamic content and triggered messaging to provide individual audience members with the right message at the right time for maximum impact. More info/register.

Host: RealMagnet


Thu 12/15 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that’s making it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot

Presenters:

  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Thu 12/15 at 2 p.m. – Understanding Soft Risk in Volunteer Engagement

Soft risks are the attitudes, beliefs and actions that expose our organizations to risks, such as the interactions of staff and volunteers on social media, or the lack of training for leaders and volunteers. Find out how failing to screen for characteristics or ‘fit’ can open volunteers and the organization up to risk. Learn how to identify soft risks in your organization and get the tools to make changes to processes and culture to minimize and address these risks. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Fri 12/16 at 12 p.m. – Inbound LunchBunch: Personalizing Email and Web Experiences

Learn the fundamentals of inbound marketing and dive deeper into using personalization. 1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


<Creative Commons licensed image by Peter Miller.>

Christmas tree farm in North Carolina

‘Tis the season for ASAE Tech exhibitor emails. If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Most of these exhibitors are blowing their one chance to deliver something of value to their target audience’s inbox. Instead, they’re sending the same ol’ can’t-tell-one-from-another promotional schtick. Yawn. If you want to stand out and make a positive impression, read my advice about sending emails to ASAE conference attendees.

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Few of us cover the same ground so it makes for an interesting read.

If you plan to buy yourself a Windows touchscreen device for Christmas, check out what three DelCorians have to say about the pros and cons and much more of touchscreen laptops, convertible (hybrid) laptops and Microsoft Surfaces. What do you think, will they agree?

Want to read more? Shane Parrish of Farnam Street has some simple advice that’s surprisingly easy to follow.

My heart is aching for the people of Gatlinburg and the loss of lives, homes, businesses and beautiful forests. I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. It feels somehow wrong to watch the most frightening moment of someone’s life but since they filmed it, they must want us to understand what they experienced. Don’t plan on doing anything for a bit after watching this, it wiped me out.

Ok, on to the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 12/6 at 11 a.m.* – Website Design: Extreme Makeover Edition

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

Host: YourMembership

Presenter: Quinn Brady, vice president, customer success, YourMembership

*All times are Eastern Standard Time unless otherwise noted.


Tue 12/6 at 1 p.m. – Out of the Mouth of Millennials

Millennials are the largest generation in U.S. history, so while they may not be a large portion of your membership today—they will be. What do Millennials think about being put under the microscope? And do they agree with the conclusions? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. More info/register.

Host: AssociationSuccess.org

Moderator: Jamie Notter, co-founder, WorkXO


Tue 12/6 at 1 p.m. – Personalization through Integration

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Chris Bonney, vice president of client experience, Vanguard Technology


Tue 12/6 at 1 p.m. – Membership Recruitment and Renewal Strategies

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. 1 CAE credit. More info/register.

Host: Marketing General, Inc.

Presenter: Tony Rossell, senior vice president, Marketing General, Inc.


Tue 12/6 at 2 p.m. – Leadership Lessons for Association Professionals (Association Chat)

This week’s chat dives into these questions: What does it take to be a leader today? Do you need to sacrifice your health, family and well-being? Is it all about the hustle? What are the most important things you need to know to fast-track yourself as a leader in your chosen industry? Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: JP Moery, president and founder, The Moery Company


Tue 12/6 at 3 p.m. – Professional Development (PD) Book Club

Join a discussion of Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka and Tim Ogilvie. More info/register.

Host: ASAE Professional Development Section


Wed 12/7 at 12 p.m. – 10 Tips to Measure Event Sponsorship

Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Find out how not to leave money on the table – the art of sponsorship event segmentation. 1 CMP credit. More info/register.

Host: EventMB

Presenter: Todd Uglow, assistant professor, UNLV’s William F. Harrah College of Hotel Administration


Wed 12/7 at 2 p.m. – Inbound Marketing: Why it Matters for Your Association

Are you struggling to capture the attention of your members? Do you feel like you’re constantly spamming your members with email after email? The single biggest problem with association marketing today is that it’s based on yesterday’s playbook. Consumer behaviors have changed—prospects and members are ignoring our traditional marketing tactics. Learn how to use inbound marketing techniques to drive non-dues revenue. More info/register.

Host: Grit Marketing

Presenter: Dave Martin, chief marketing officer, Aptify


Wed 12/7 at 2 p.m. – Best Practices for Content Migration Readiness

It’s critical to have a strategic long-term plan for your online video content. How will the content, CEUs and user information be stored? What’s your organization’s readiness to migrate to a new platform as technology and content needs evolve over time? The American Baseball Coaches Association shares their migration pain points and advice for preparing your organization for success. 1 CE credit. More info/register.

Hosts: PCMA and Calgary Telus Convention Centre

Presenters:

  • Jon Litchfield, communications & business coordinator, American Baseball Coaches Association
  • Brian Zambotti, director of client relations, Digitell, Inc.

Wed 12/7 at 2 p.m. – Music Licensing for Meetings & Events – Are You Playing Their Song?

Music is an integral part of conventions and meetings, whether incorporated during general sessions, in breakouts, at networking events or simply as background. Using music in a meeting setting will likely require a license fee. Learn why need to be licensed to play music, what your license covers, what happens if music is used without permission, and alternatives to music licensing. 1 CE credit. More info/register.

Hosts: PCMA and PSAV

Presenter: Michael Owen, managing partner, EventGenuity, LLC


Thu 12/8 at 1 p.m. – 2016 Learning Trends, 2017 Learning Forecast

As the year draws to a close, look back at key trends and developments that impacted learning in 2016 and look ahead to what you should be prepared for in 2017. Learn what implications these trends and developments have for your organization’s education offerings. 1 CAE credit. More info/register.

Hosts: Tagoras and YourMembership

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Tamer Ali, Stephen German, and Louise Platiel of YourMembership

Thu 12/8 at 1 p.m. – Tech Tools for Managing Virtual Teams

Find out how to keep up with staff working in different places and different time zones to make sure they’re getting the support they need and getting the job done; how to collaborate and build on each other’s ideas; and how to maintain a sense of shared vision and togetherness. More info/register.

Hosts: Idealware

Presenters:

  • Karen Graham, executive director, Idealware
  • Heather Martin, chief operating officer, Interfaith Family

Thu 12/8 at 2 p.m. – Secrets to Hybrid Conference Success: How to Pay For, Produce, and Promote an Online Conference

Hear about the business and production aspects of EMDR International Association’s successful hybrid annual conference, including how they funded the conference, what hidden challenges they faced, and what marketing tactics worked the best. More info/register.

Host: iCohere

Presenters:

  • Sara Sturtevant, EMDR International Association
  • Alex White, iCohere

Thu 12/8 at 2 p.m. – 2017 Hospitality Trends

From popular ingredients to the latest design features to hot technology for saving time and money, Andrew Freeman & Co.’s annual trend report covers what’s coming in the year to come. Hear about the report’s predictions for 2017, ideas for how meetings and events planners can bring these trends to life, and how they can translate to top line revenue increases. More info/register.

Host: Smart Meetings and Visit San Jose California

Presenter: Andrew Freeman, president, Andrew Freeman & Co.


Thu 12/8 at 2:30 p.m. – Member Data Collection – Surveys, Feedback & More
Whether you need to know more about members’ needs and expectations, assess educational programs, or identify the latest trends on compensation and benefits in your industry, an online survey can get you the information you need. Learn how to create effective and simple surveys that gather helpful information from your members. More info/register.

Host: Engage Software

Presenters:

  • Jeff Asadi, founder, Perception Solutions
  • Jason Stone, vice president of sales and marketing, Engage

Fri 12/9 at 1 p.m. – One and (not) Done: Getting More from Your Webinar

Learn how and why associations can become central to the learning habits of their members (and increase member value and engagement) by repurposing webinar content. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, chief creative officer, Walden Group


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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It's time for gratitude

Thanksgiving is a good time to start a daily habit of gratitude. Research scientists have lots to say about the positive impact of a daily gratitude practice. With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek, Science of Us, and Headspace.

Unlike other good habits, this one doesn’t take much effort, I can vouch for that. Every morning (okay, most mornings), I write down three things I’m thankful for. I do this in my Word doc journal, but you could do it in a notes app on your phone, in a real journal, or whatever fits into your daily routine. Try it, you’ll like it.

Now, a few good reads and listens from the past week…

One of the most thought-provoking and informative discussions I’ve heard lately was an Association Chat from a few weeks ago featuring association consultant and futurist, Shelly Alcorn. Listen in as Shelly and host KiKi L’Italien talk about disruption and the future of associations.

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members.

Planning an AMS selection/implementation or some other technology project? The experts at DelCor answer questions about scheduling IT projects, putting together a project team, and planning for project success.

And now for something completely different…I enjoyed this article about hypnosis from Aeon. The subtitle says it all: “Look into my eyes: the fantastical history, mysterious healing power and emergent neuroscience of hypnosis.”

Now on to the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/29 at 12 p.m.* – It’s All about the Experience, Nothing More

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. More info/register.

Host: MPI

Presenters:

  • Scott Lockey, managing director, partnerships, QuickMobile
  • Banks Holcombe, director, partnerships, QuickMobile

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/29 at 2 p.m. – ASAE’s Path Forward (Association Chat)

Find out how the leaders of the American Society of Association Executives (ASAE) anticipate working with the incoming presidential administration. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership
  • Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board

Tue 11/29 at 2 p.m. – The Future of Event Technology: 2017 Trend Watch

Explore what’s in store for event technology in 2017. Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. More info/register.

Host: BizBash

Presenters:

  • Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent
  • Grazia Mohren, vice president of marketing, BizBash Media

Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment

1 CAE credit. More info/register.

Host: HighRoad Solution


Wed 11/30 at 10 a.m. – Coffee, Tea, and PD!: Year in Review [Virtual] Holiday Party

The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. More info/register.

Host: ASAE Professional Development Section Council Engagement Committee


Wed 11/30 at 12 p.m. – Cybersecurity: How to Protect Your Association from Hackers, Thieves, and Black Hats

Learn about methods for enhancing cybersecurity within your association and safeguarding your members’ confidence. Find out how to audit your infrastructure and cyber vulnerabilities. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. More info/register.

Host: Aptify

Presenter: Josh Hiller, white hat hacker cybersecurity expert and lead innovation engineer, Aptify


Wed 11/30 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. More info/register.

Host: ASAE Small Staff Association Professionals


Wed 11/30 at 1 p.m. – 4 Easy Ways to Generate Non-Dues Revenue

Learn how you can increase the flow of non-dues revenue into your association with four ready assets you can tap: marketing and membership lists, conferences and exhibitions, conference and exhibition content, and “non-endemic” event sponsorships. More info/register.

Host: OpusDX by Digitell

Presenters:

  • Bob James, The New Hughes Group
  • David James, Bethesda List Center
  • Randy Lieberman, Foundation Marketing Group
  • Steve Parker, Digitell, Inc.
  • Michael Hart (moderator), Michael Hart Associates

Wed 11/30 at 1 p.m. – Partnering with CVBs, DMOs, and Tourism Offices for Outstanding Events

Discover how five meeting planners have benefited from the unique services offered by CVBs, DMOs and Tourism offices. Learn how to boost your on-site staff at little or no charge, what questions to ask CVBs to discover the benefits they provide, and tips from planners who have worked successfully with CVBs. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh, MA, CMP, CMM, chief strategist, Bonnie Wallsh Associates


Wed 11/30 at 2 p.m. – Should You Beware the New Meetings Block Buster?

Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Learn about the disconnect between how planners think their attendees are booking and what’s really happening; what event accommodations challenges are on the rise, and how to get on top of them; and the up- and downsides of making peer-to-peer accommodations providers your next best frenemy. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Dianne Davis, meetings and marketing consultant, Owner, Tulnet
  • Jim McCaul, director of communications, Destination Marketing Association International
    Barry McDonald, vice president of sales & marketing, onPeak
    Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet

Wed 11/30 at 2 p.m. – Getting What You Deserve

Learn how to successfully negotiate your next pay raise by using Convene’s Annual Salary Survey results and tips from negotiation experts featured in Convene. 1 CE credit. More info/register.

Host: PCMA

Presenter: Michelle Russell, editor in chief, Convene Editorial


Thu 12/1 at 2 p.m. – Maximize Your Event’s Sponsorship Potential

Learn how sponsors assess the value of event sponsorships. Get tips for pitching sponsorships. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. More info/register.

Host: Successful Meetings


Thu 12/1 at 5:30 p.m. – ASAE Collaborate Happy Hour (Washington DC)

Members of ASAE Collaborate’s Communications, Marketing and MMC communities are invited to a holiday happy hour. More info/register.

Host: ASAE Communications Section Council’s Collaborate Subcommittee

Sponsor: Hawai‘i Visitors & Convention Bureau


Fri 12/2 at 3 p.m. – Personalizing Email and Web Experiences

1 CAE credit. More info/register.

Host: HighRoad Solution


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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I need webinars not a turkey on my head!

I was wondering why there are so few webinars next week, and then it dawned on me – it’s Thanksgiving week! What? Already? I’m glad I figured that out before scheduling work for myself on Thursday.

To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Orbit Media provides 40 “painless tactics” for improving your website so you can hold on to visitors and move them along a path to action. Usually I ignore listicle posts with this many tips – I can only take in so much – but this one is a winner. Make a checklist out of it, get with your team and start working on them one by one.

Nag nag nag, yes, I’m always nagging you about cybersecurity. It’s for your own good! But watch, one of these days, I’ll be the one to get hacked. It’s inevitable. If you’re not using a password management app to help you generate and store strong passwords, you’re asking for it. And for goodness sakes, back everything up on a daily basis, just in case you’re hit by ransomware – but that’s a whole other topic.

Don’t be perplexed by SEO. Google’s mysterious algorithms have become human-centric: they reward high-quality, relevant content. Good writing is the most important factor (ahem) – that along with the five website fundamentals described by HighRoad Solution in this post about low-hanging SEO fruit.

I love combining a conference with a vacation. In September, after a few days in Phoenix where Jim had a conference, we headed north to Sedona for a few days of hiking. Two trips for the price of one! Planning a conference at the same time as a festival sounds like a winner idea to me, especially in a city like Montréal – haven’t been there since a trip with my high school French Club. I’d say I’m overdue.

Thanks to MemberClicks for including me in their list of 11 essential Twitter accounts for association professionals and for including a shout-out to Association Brain Food.


I’ve moved on to a few new books. I’m reading my fourth Jane Austen this year, Mansfield Park. I never tire of reading her and this is a new one for me.

My current non-fiction read is Notorious Victoria: The Uncensored Life of Victoria Woodhull – Visionary, Suffragist, and First Woman to Run for President. I always knew about Elizabeth Cady Stanton, Susan B. Anthony and Lucretia Mott, but never Victoria Woodhull – what a character!


Now on to the list of this week’s free webinars and learning events. It won’t take you long to read. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 11/21 at 2 p.m.* – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/22 at 1 p.m. – Attendee Engagement Crash Course

Attendees are often distracted during sessions, hesitant about networking, or don’t have the opportunity to share feedback or get involved. Find out how leading conferences create valuable networking experiences and get attendees to participate. Discover ways to properly measure attendee engagement and satisfaction. More info/register.

Host: Bizzabo

Presenters:

  • Sean Holladay, co-founder and chief marketing officer, Crowd Mics
  • David Epstein, content marketing manager, Bizzabo

Tue 11/22 at 2 p.m. – Association Chat

I don’t know what KiKi has planned for Tuesday. You can find out by following her on Twitter or Crowdcast (where Association Chat is broadcast each week) or by following Association Chat on Twitter or Facebook.

Host: KiKi L’Italien, founder, Amplified Growth

Update: The topic is Tech Investments & Associations – What You Need to Know with guest Rob Wenger, CEO, Higher Logic. Will he wear his famous love-it-or-hate-it orange jacket? Check out the full description on the Association Chat site.


Wed 11/23 at 12:30 p.m. – Making Meetings & Conferences Safe and Welcoming

Most meeting producers are generally unaware of how often harassment occurs at their meetings. Explore this issue in an interactive 20-minute live chat using Slack. More info/register.

Organizer: Lucas Cioffi and ASAE

Facilitator: Sherry Marts, consultant and coach, S*Marts Consulting


Thu 11/24 at 12 p.m. – How to Use Snapchat

If you rather figure out snaps than celebrate Thanksgiving, check out this class from CreativeLive. It’s only free when it airs on Thanksgiving Day, otherwise it’s $59 on demand, so you’re going to have to decide between filters and feasting. More info/register.

Host: CreativeLive

Presenter: Joel Comm, chief executive officer, InfoMedia


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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I receive a wee bit of compensation via Amazon Associates links — thanks for your support.

My favorite president

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast, Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. If you’re a fan of American history, you’ll love this podcast.

I subscribe to dozens of podcasts and normally don’t listen to every single episode, like I do with Presidential. Since I love to cook, America’s Test Kitchen Radio is another favorite.

If you love good interviews, check out The James Altucher Show. This guy must read a book a day. He’s quite an enthusiastic and curious character as well as a self-described “interrupter.”

That’s it for my recommendations. I haven’t been reading as much this week, but even so, nothing stood out as exceptional. I’m sure I missed a dozen great reads but that’s life.

Now on to the list of this week’s free webinars and learning events. But first: if your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 11/15 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends

Get a preview of the future per MPI’s most recent Meetings Outlook research and discuss the trends most affecting you and your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. More info/register.

Hosts: MPI, IMEX Group and MGM Resorts International

Presenter: Jessie States, CMM, manager of professional development, MPI

*All times are Eastern Standard Time unless otherwise noted.


Tue 11/15 at 12 p.m. – Ask the Insurance Nerds: Cyber Security 

Get answers to your cyber security insurance and risk management-related questions about website publishing liability, security breach liability, replacement or restoration of data, and regulatory proceedings, public relations, or security expenses. More info/register.

Host: ASAE Business Services

Presenters:

  • Michelle Evans, assistant vice president, Aon Affinity and Aon Association Services
  • Eric Johnson, vice president, Aon Affinity and Aon Association Services
  • Pam Townley, vice president/cyber – tech product manager, ASAE Business Services, Inc.

Tue 11/15 at 12 p.m. – The Event Planner’s Guide to SEO

Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Understand the critical components of high-ranking websites, how to conduct organic search keyword research, and how to build a portfolio of back links that can improve search rankings. More info/register.

Host: Bizzabo


Tue 11/15 at 1 p.m. – Insights from the Global Engagement Index 2016:  Strengthening Member & Customer Relations Globally

The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. More info/register.

Host: MCI Group

Presenters:

  • Renata Lerch, deputy managing director, American Society for Quality
  • Elisa Pratt, chief global member engagement officer, ASIS International

Tue 11/15 at 2 p.m. – 4 Hot Technology Trends Driving Change in Events Today

Keep up with the exciting tech disrupters that planners are adopting to bring engagement and productivity to their meetings and conferences: beacon technology, drones, Snapchat, and augmented/virtual reality. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Christine Hilgert, CMP, senior vice president of meetings, Meeting Expectations
  • Brandt Krueger, educator, speaker and consultant specializing in the field of event technology
  • Kelly Treadway, marketing and social media strategist, EventCurious
  • Sue Pelletier (moderator), editor, MeetingsNet

Tue 11/15 at 2 p.m. – 10 Secrets for Creating Great Webinar Content

Webinars have become the most important tool marketers have for generating leads and driving sales. But many companies struggle with creating enough high-quality content to produce a steady pulse of webinars to drive demand generation programs. Learn tips for creating great webinars for each stage of the buying cycle from existing and outside content, and developing themes from scratch. More info/register.

Host: ON24

Presenter: Mark Bornstein, vice president of content marketing, ON24


Tue 11/15 at 2 p.m. – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Tue 11/15 at 3 p.m. – DC Small Association Forum for Executives (Washington, DC and conference call)

This roundtable is a free-flowing discussion around the most pressing issues facing executives with 9 or fewer employees. More info/register.

Host: ASAE Small Staff Association Committee

Facilitator: Shira Harrington, chief engagement officer, Purposeful Hire, Inc.


Wed 11/16 at 12 p.m. – Chapter Dashboards, Part 3, Data Utilization: How to Share & Leverage Your Data

Understand and reflect on how data is shared in your organization, how data is used to make decisions, and how the data you already have can be valuable to yourself or other decision makers. More info/register.

Host: BillHighway

Presenter: Kyle Bazzy, director of growth, BillHighway


Wed 11/16 at 12 p.m. – Monthly Certified Meeting Professional (CMP) Information Session

Learn what the CMP Program is, how to apply for the CMP exam, what the exam tests, and how earning the CMP designation will help advance your career and leverage your knowledge. More info/register.

Host: Convention Industry Council


Wed 11/16 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 11/16 at 1:30 – Associations Tableau User Group (Washington, DC)

Connect with other association professionals using Tableau and learn about the latest best practices and tips in Tableau. More info/register (before 11/14).

Organizer: Tori Liu, vice president, Association Analytics

Presenters:

  • Julie Boles, business strategist / data bard, icimo
  • Tamsen Haught, business intelligence analyst, Association Analytics
  • Katherine Matthews, database manager, Entomological Society of America
  • Guillermo Ortiz de Zárate, director, information systems, NCARB
  • Chris Thompson, director of research and evaluation, BoardSource

Wed 11/16 at 2 p.m. – Lean Six Sigma for Event Planners – Part II

Lean Six Sigma is a combination of identifying waste and reducing variation in a process to deliver a product or service to a customer consistently. This webinar will give you a better understanding of Lean Six Sigma and how to use it in event planning. More info/register.

Host: Pathable

Presenter: Rob Wilson, president, Meeting Evolution


Wed 11/16 at 2 p.m. – Playing by the Rules: Creating an Effective Volunteer Handbook

Learn how to evaluate your existing handbook, create a living document that helps both paid and volunteer staff be better informed and know what’s expected of them, deal with challenging volunteers, and create a stronger framework for your volunteer engagement program. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 11/17 at 11 a.m. – Research Findings on the State of Sustainability in the Meetings Industry

Hear the results of a study on the state of sustainability in the meetings industry and learn how to use benchmarks for comparison with your sustainable practices. Understand how organizations that are focused on sustainability can strengthen their positions. Learn how to use the research findings to demonstrate the business value of sustainable events. More info/register.

Host: Green Meetings Industry Council


Thu 11/17 at 12 p.m. – An Industry in Flux: Meetings after the U.S. Presidential Election

How does the outcome of the U.S. presidential election affect our meetings and our industry moving forward? Join this town hall discussion to talk through what the future of U.S. meetings may look like given the result of the election. More info/register.

Host: MPI

Presenter: Jessie States, CMM, manager of professional development, MPI


Thu 11/17 at 12 p.m. – Digital Planning Priorities

Digital transformation is rarely front and center. Learn how to manage the conflict between operational priorities and digital implementation so you can figure out what gets updated (and funded) next; where mobile apps, marketing automation, and CRM fit in, and how all of these can be used to build competitive advantage. More info/register.

Host: 108|ideaspace


Thu 11/17 at 1 p.m. – Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. Learn Tagoras’ time-tested process for selecting an LMS and the pitfalls to avoid. 1 CAE credit. More info/register.

Hosts: Tagoras and Avilar

Presenters:

  • Jeff Cobb and Celisa Steele, founders, Tagoras
  • Thomas Grobicki, CEO, Avilar

Thu 11/17 at 2 p.m. – Personalization: The Ultimate Tool for Creating a Competitive Advantage

Customers and website visitors are continuing to demand relevant customer experiences in every part of the buyer’s journey…and beyond. Find out why personalization is important, how personalization works, what it can do for your organization, and see examples of how it can be used, including the types of technologies that enable it to work. More info/register.

Host: BlueBolt

Presenter: Christopher Risner, chief strategy officer, BlueBolt


Thu 11/17 at 2 p.m. – Let’s Get Together: Leveraging Online Communities to Drive Member Engagement

Associations have a unique opportunity to benefit from the social media and digital movement by driving member engagement through robust online communities. Explore emerging perspectives from Abila’s membership study, including the top ways to attract Millennials, keep Gen Xers, and engage Matures. Learn how to optimize your communities, measure your success, and fine-tune for even better engagement. 1 CAE credit. More info/register.

Host: Abila

Presenter: Andy Steggles, president and chief customer officer, Higher Logic


Thu 11/17 at 2 p.m. – Emerging Global Threats to Have on Your Radar

Event organizers need new competencies and strategies to keep their participants safe from risks such as terrorism, extremism, espionage, organized crime and cyber security. Walk away with a new awareness around global threats and tips on how to help mitigate them. CE credit. More info/register.

Host: PCMA and Dallas CVB

Presenter: Jakob Scharf, former director general, Danish Security and Intelligence Service


Thu 11/17 at 2 p.m. – Writing Accurate and Useful Volunteer Position Descriptions

Learn the basics of what should be included in a position description and how accurate and up-to-date position descriptions can help you recruit, train and retain volunteers. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 11/17 at 2 p.m. – Getting Full Value from Media Data

Re-think your data strategy to improve strategic operations, attract advertisers and unlock new revenue streams. Explore the stages of this progression and the ways that thinking differently about data can impact not only business lines, but also the balance sheet itself. More info/register.

Host: Folio and GoodData

Presenters:

  • Marcin Grobelny, senior manager, strategy and analytics, GoodData
  • Tony Silber, vice president, Folio

Thu 11/17 at 4 p.m. – Is Dropbox Your Next File Server?

Take an in-depth and hands-on look at the pros and cons of using Dropbox as a cloud-based replacement for your file server.  Hear the many caveats and lessons learned from helping dozens of nonprofits implement Dropbox as a primary file sharing solution, and comparisons with SharePoint and other cloud file servers. More info/register.

Host: Community IT Innovators

Presenter: Steve Longenecker, director of IT consulting, Community IT Innovators


Fri 11/18 at 12 p.m. – Inbound LunchBunch: Gaining New Leads through eBooks

Learn the fundamentals of inbound marketing and dive deeper into using eBooks to generate new leads. 1 CAE credit. More info/register.

Host: HighRoad Solution


Fri 11/18 at 1 p.m. – Are You Designing Webinars Worth Watching?

“Worthy-of-your-time” webinars are purposefully designed using research on how the brain acquires knowledge and specifically what motivates adult learners. Begin your journey into the world of instructional design to learn why you want to: make your audience feel uncomfortable, NOT tell attendees everything, give your SME a different role, and make more problems than offer solutions. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, chief creative officer, Walden Group


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


George Washington by Charles Willson Peale, 1776>