Association Brain Food: 7.22.22

The weekly list of free educational events and resources for the association community…

brown pelican flying over ocean surf – inspiration for my weekly list of free educational events and resources for the association communityBecause I’m away next week, I’m not publishing Association Brain Food on Friday, July 29. This edition includes all the free events I could find for the next two weeks. I’ll be back on Friday, August 5.

Membership benchmarking. Marketing General Inc. (MGI) released the 14th edition of their Membership Marketing Benchmarking Report. As usual, it’s full of interesting findings—I’ve already referenced it in a client blog post. MGI added some new questions, share correlations and end with participant comments.

Skills training. The skills gap is a serious concern for employers in many industries. WBT Systems describes how you can help member companies train, upskill and reskill their employees. They also share skills training trends they see in research reports, such as soft skills training, microlearning, learning pathways, microcredentials and impact on job performance.

AMS myths. Selecting and implementing an AMS is not for the faint of heart. It’s a time-consuming project that often creates even more change as it goes. In case you get push-back from colleagues or higher-ups, Impexium offers responses for common objections to starting the search. These arguments will help people think differently and understand that no change may be the most frightening option of all.

Workplace wellbeing. Achurch Consulting shares three recommendations for improving wellbeing in a hybrid/remote workplace. You won’t see any self-care advice in this post—the onus is on the employer, not the employee. See if your association’s culture, people, and practices are up to snuff.

Trade shows. John Crosby, of the American Institute of Architects, tells Kent Panther at Wray Ward how they redesigned their trade show. I know many associations have enhanced the trade show experience for attendees and exhibitors, but I think we’ll see even more redesigns in the future since the trade show floor hasn’t changed in decades, if not longer.

Online community. I’ve got to think there are thousands and thousands of association members like me who value the online community more than any other benefit. Nimble AMS describes how an online community can help your association attract, engage and retain members, and lays out a useful plan for launching and managing a community.

Business travel. If you’ve flown recently, you’ve probably experienced higher prices, fewer choices, and, for the unluckiest, delays and cancelations. A few Korn Ferry leaders describe what they’re seeing in business travel, which has implications for conference attendance.

Quick hits

20 volunteer stats for your summer reading. (Carol Blattau, Mariner Management)

How to engage the younger generation: the case of AIPC. (Remi Deve, Boardroom)

How one organization shook up their DEI program. (Roxanne Bellamy, The Diversity Movement)

Your self-care prescription: news positivity. (Elizabeth Merritt, American Alliance of Museums)

Underwater beluga whale cam in Manitoba’s Churchill River Estuary—listen to them! (Explore.org)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I love making this maple barbecue glaze recipe for mackerel, although it was created for salmon, which is easier to find. On the side, veggie pesto, a summer regular.

Amberjack is a fantastic fish we get regularly here in NC. I adapted this braised monkfish with tomatoes and basil recipe by using ouzo instead of water and bacon instead of pancetta—fish and bacon go really well together. Next time, I’ll add Kalamata olives too.

For a cookout at our house, I made guacamole—this recipe is always a hit.

I have a recipe for a green chili pork stew that I had for lunch at the Mile High Grill & Inn in Jerome AZ, but the recipe is no longer on their site. However, it’s like this one, except I don’t use flour and I add roasted tomatillos and jalapenos, poblano pepper, garlic, corn and sweet potatoes. On the side: broccoli roasted with red onion, garlic power and ancho powder.


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Since I’m away next week, here are the educational events scheduled for next two weeks. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/22 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 7/22 at 3 p.m. – ERC Qualifications for Associations

The IRS estimates that 70-80% of U.S. companies qualify for ERC, and no doubt this includes associations. In fact, the nature of associations likely increases that percentage. Learn about the various qualifications for ERC, an easy solution to apply, and how your organization can likely get hundreds or thousands, if not millions, back from the IRS through a payroll tax credit. More info/register.

Host: Lateral Solutions


Fri 7/22 at 4 p.m. – Mitigating Bias in Hiring

Learn about the six types of unconscious bias that underlie the mental shortcuts and assumptions which lead to inequitable hiring outcomes: confirmation bias, availability bias, affinity bias, implicit stereotyping, the halo effect, and the horn effect. These biases fundamentally disadvantage candidates from historically marginalized groups, while advantaging privileged candidates that will keep your workforce and culture homogeneous. Gain greater awareness of how to catch yourself engaging in these biases and how to reduce their impact in both yourself and others involved in the hiring process. More info/register.

Host: Fridays@4

Presenter: Isis Fabian, DEI leader at Carta


Mon 7/25 at 12 p.m. – ERC Qualifications for Associations

The IRS estimates that 70-80% of U.S. companies qualify for ERC, and no doubt this includes associations. In fact, the nature of associations likely increases that percentage. Learn about the various qualifications for ERC, an easy solution to apply, and how your organization can likely get hundreds or thousands, if not millions, back from the IRS through a payroll tax credit. More info/register.

Host: Lateral Solutions


Mon 7/25 at 1 p.m. – 30-Minute Monday: 50 Pieces of Flair

Marketing oneself is important. Resumes need to be more than a list, but multi-dimensional. You need to stand out and showcase all your potential—soft skills, transferable skills, credentials, etc. Many of you are verified in specific areas, join us to learn how you are using your strengths to stand out from the rest. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: Leanne Calderwood, CMP; Nancy Snowden, M.A.; Danielle Kloap


Mon 7/25 at 1 p.m. – The Financially Astute Association (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kevin Mayeux

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 7/26 at 1 p.m. – Efficiency Hacks Every Event Planner Needs

Learn how to streamline back-end event tech processes to efficiently manage speakers, staff, sponsors, and exhibitors; strengthen event collaboration and eliminate attachment overload; and stay in control at all points of the experience. More info/register.

Host: Notified

Presenters:

  • Emily Longvall, Manager, Industry Research and Education, Biotechnology Innovation Organization (BIO)
  • Allie Magyar, Chief Product Officer, Notified

Tue 7/26 at 2 p.m. – #RealTalk Dialogue Series: American Disability Act in the Meetings & Events Industry

1 CMP credit. More info/register.

Host: MPI

Presenters: Zoe Moore, CDP; Marques Davison; Pawntra Shadab, CIS, CTA


Tue 7/26 at 2 p.m. – Insider Secrets for Planning Events at an All-Inclusive Resort

All-inclusive resorts offer all the perks of paradise bundled together in one convenient price tag, perfect for incentive trips, company retreats, and more. Learn about star ratings in the world of All-Inclusive, new ideas for exciting networking with no concerns on who’s picking up the tab, and what questions to ask before you sign the contract to alleviate grey areas on additional fees. More info/register.

Host: Smart Meetings

Presenter: Colette Baruth, Vice President and Commercial Director of All-Inclusive, Hilton


Wed 7/27 at 12 p.m. – Can You Hear Me? Effective Practices in Communicating with Chapter Leaders

Have you ever been frustrated by the lack of transparency between you and your chapters? Or felt like your communication revolved around administrative asks instead of resources and advice? Some super communicator CRPs share advice and examples on creating effective chapter communication practices. Learn how to change the conversation with your leaders. 1 CAE credit. More info/register.

Hosts: Billhighway & Mariner Management

Presenters:

  • Peggy Hoffman, Mariner Management
  • Michele Champion, California Association of Marriage and Family Therapists
  • Jennifer Steffan, National Institute of Governmental Purchasing
  • Wesley Carr, American Inns of Court

Wed 7/27 at 12 p.m. – Associations Trends Talk: Growth-Focused Pricing Strategy

Association membership models and pricing strategies have shifted with changes to the value of participating in-person, remotely, or both. Hear insights from a pricing expert’s research and work with associations on how to navigate this changing landscape and evolve your organization to meet new demands. Learn about aligning membership dues, conference registration rates, credentialing programs, sponsorships, and more to match the value these offerings provide. More info/register.

Host: Ewald Consulting

Presenter: Ben Malakoff, Director and Head of Sales Operations, Expel


Wed 7/27 at 12 p.m. – Digital Conversation Starter: Changing Habits to Positively Impact Your Wellbeing

The recent Mental Health edition of Convene‘s COVID 19 Dashboard surveyed the industry’s state of mind and the results are not surprising. Burnout and anxiety about the future are some key emotional states being experienced by planners and suppliers alike. Join this conversation to hear some emerging trends and share habits to positively impact your mental health. More info/register (members only).

Host: PCMA

Presenter: wellness champion Janice Cardinale


Wed 7/27 at 1 p.m. – Strategic Negotiating Fundamentals 

Learn about the current marketplace and how it affects planner strategy during negotiations, key contract clauses and how to defend them to benefit your organization’s bottom line, and variables that hotels consider when reviewing your overall business value. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, strategic partner for INNOV8 Meetings + Events


Wed 7/27 at 2 p.m. – Association Viewpoint: An Age of Acceleration

McKinley Advisors’ 2022 Association Viewpoint study, An Age of Acceleration, outlines the key priorities, challenges and opportunities associations face today. Join three of the leaders who contributed to this year’s study and hear how their organizations are capitalizing on An Age of Acceleration. Hear about workforce issues, digital transformation, expansion of programs and impact investing; associations’ outlook for the year, including drivers of optimism and concern; and where associations plan to invest and what priorities have shifted. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Ann Jordan, Chief Executive Officer, American Society for Quality
  • Brad Rathgeber, Head of School & CEO, One Schoolhouse
  • Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying
  • George Miller, M.S., CAE, Practice Director, McKinley Advisors

Wed 7/27 at 3 p.m. – Analytics in Action: Expanding the Value of Your AMS with Analytics 

Learn how to unlock the potential of the data you already have by aggregating it in a data warehouse for analysis. Find out how to move beyond reporting and embrace the age of analytics, extend the value of the data already living in your AMS, and use analytics for strategic purposes like growing revenue, increasing member retention and improving engagement. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Thu 7/28 at 11 a.m. – What You Are Not Being Told About Credit Card Processing and How It Impacts Your Bottom Line

Learn about four important payment trends which emerged from the pandemic, two key changes you should make in 2022 with your payment and credit card collection practices, what you are not being told about credit card fees and why that is costing your organization money, alternatives to credit card collections—the ecosystem that supports Visa/MasterCard and AMEX definitely don’t want you to know this, PCI compliance and security issues for 2022 and why are you not aware of this, and how to do an RFP for Merchant Services—an outline that you can use today. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp. (UST)

Presenters: Jen Glaze, COO, and Wade Tetsuka, CPA, President, UST


Thu 7/28 at 12 p.m. – The Long Game: How Executives Can Plan Their Association’s Future

Hear about strategies for bringing your association into the future. Find out what’s happened in the past year that can help associations plan for the future, how technology can help, how to convey to members the future you see for the association, how to incorporate members into decision making on your association’s future, best practices to start the preparation for the future, how not to lose sight of today when future prepping, and how to make a plan that is flexible when unforeseen circumstances occur. More info/register.

Host: NXUnite by Nexus Marketing

Presenters:

  • Damian Hutt,Executive Director, Association of Association Executives
  • Mark Patterson, CEO, Fionta
  • Nicholas Strozza,VP of Marketing and Sales, Interpro
  • Colleen Carroll (moderator),Content Publishing Coordinator, Nexus Marketing

Thu 7/28 at 12 p.m. – To Future Proof Your Association, Become a Digital Leader

Organizations are pushed to embrace the latest technological advances to remain competitive as members demand better digital experiences. Emerging technologies make greater innovation possible, but also present real challenges, like building your team’s digital fluency and prioritizing the implementation of various emerging technologies to meet future needs. Learn how future-thinking organizations are promoting a customer-centric mindset and hear advice about recruiting the right talent and growing teams to drive your digital agendas. 0.5 CAE credits. More info/register.

Host: .orgCommunity

Presenters:

  • Sherry Budziak, CEO, .orgSource
  • Patrick Dorsey, Executive Vice President of Marketing, Impexium
  • Wendy Sahli, Director, Technology, at Regulatory Affairs Professionals Society

Thu 7/28 at 1 p.m. – Association Creative Marketing Masterclass: Banner Ad Creative

A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Each instructor will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. In this session, Todd discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance. 1 CAE credit per session. Thursdays through August 11. More info/register.

Host: Chris Gloede, Association Academy

Session instructor: Todd Unger, Chief Experience Officer, SVP Marketing & Member Experience, American Medical Association


Thu 7/28 at 1 p.m. – Event Summer Camp Series: Part 3: Event Production

With many groups returning to in-person events, it’s time to uplevel your production skills. From live streaming vs. prerecorded video to content delivery and speaker options, learn about the latest trends in event production to wow your attendees. More info/register.

Host: Webex Events

Presenters: Yvonne deFuria, Event Production Manager, and Sheehan Ramey, Team Lead, Professional Services, Webex Events (formerly Socio)


Thu 7/28 at 2 p.m. – Career Security: How to Move Your Mission into the Workplace

Learn how to position career security as a timely and powerful member benefit by delivering personalized, professional opportunity and access across your digital ecoscape. Find out how to activate your shared mission in the workplace, create demand for members’ talents, foster industry and organizational retention, properly value impactful partnerships, amplify and leverage member successes, and, of course, expand non-dues revenue. 1 CAE credit. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Joshua Slyman, Product Strategist, Web Scribble


Thu 7/28 at 2 p.m. – Obtaining Your CAE (ASAE Member Learning Session)

More info/register.

Host: ASAE

Presenters: ASAE CAE team


Thu 7/28 at 2 p.m. – Lessons Learned: Real-Life Local Government Affairs Success Strategies & How to Copy Them

With hugely impactful regulatory decisions made at municipal and county levels across the U.S. every day and new issues constantly bubbling up, streamlining your local strategy is crucial for your organization’s survival—and your sanity. Hear about strategies that contributed to wins at the local level, tips and tricks for refining your local strategy—plus what not to do, and how to develop relationships at the local level and open doors for your organization. More info/register.

Host: FiscalNote

Presenters:

  • Tammie Hetrick, President & CEO, Washington Food Industry Association
  • Danielle Powell (Moderator), Managing Director of Municipal Strategy & Operations, Curate

Fri 7/29 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 7/29 at 1 p.m. –Don’t Reinvent the Wheel: How to Repurpose Your Learning Content

It takes a lot of time, energy, and resources to create learning content for your organization. Once it’s created, how do you make sure you get the most mileage out of your efforts? Learn what to do with your old content (and how to define “old”), how to get multiple uses out of new content, and how your content creation process can bolster your marketing efforts and increase engagement on LinkedIn and other social media platforms. 1 CAE credit. More info/register.

Host: BlueSky eLearn


Fri 7/29 at 3 p.m. – National Leadership Development Day

Now in its fourth year, our 2022 expert speakers will highlight recent research, discuss the post-pandemic trends in leadership that will impact organizations for the foreseeable future, and provide tips and techniques you can put into practice today—either to develop your own leadership skills or the skills of those you lead. More info/register.


Tue 8/2 at 12 p.m. – Data Analytics Network: Monetizing Data

1 CAE credit. More info/register.

Host: Association Analytics


Tue 8/2 at 12 p.m. – ERC Qualifications for Associations

The IRS estimates that 70-80% of U.S. companies qualify for ERC, and no doubt this includes associations. In fact, the nature of associations likely increases that percentage. Learn about the various qualifications for ERC, an easy solution to apply, and how your organization can likely get hundreds or thousands, if not millions, back from the IRS through a payroll tax credit. More info/register.

Host: Lateral Solutions


Wed 8/3 at 12 p.m. – Learning How to Look Ahead & New Approaches to Board Orientation

Our organizations and leadership have been challenged by one crisis response and sudden opportunity after another. Intuitive foresight—translating trends into possibilities of tomorrow—isn’t learned by accident. Learn and practice a framework of past, present, and future trend identification and discover what questions can connect trend fluency to better mission-focused decisions. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Lowell Aplebaum, FASAE, CAE, CPF, CEO of Vista Cova


Wed 8/3 at 2 p.m. – 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement

Learn the biggest mistakes associations make with their membership site, the member engagement challenges that almost every association has and how to overcome them, the single design mistake that is driving away your members, why your membership site is going to fail without these five features, and how to drive member engagement and member retention. More info/register.

Host: Grype

Presenter: Lydia Israel, Membership Specialist, Grype


Thu 8/4 at 1 p.m. – Association Creative Marketing Masterclass: Landing Page Creative

A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Each instructor will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. In this session, David explains landing page and microsite strategies and discusses the top reasons for failure. 1 CAE credit per session. Thursdays through August 11. More info/register.

Host: Chris Gloede, Association Academy

Session instructor: David Alexander, General Manager and Chief Communications Officer, Rotary International


Thu 8/4 at 1 p.m. – Today’s Duty of Care

With the rise of new COVID variants and grappling with ever-changing state mandates and entry requirements internationally, how can meeting and incentive planners ensure safe in-person events? Get advice from an expert in on-site safety management and contact tracing. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenter: Amanda Schleede, Chief Executive Officer, Attend Safe


Thu 8/4 at 2 p.m. – The CIO Hour: Who Let the Devs Out?

Learn about the role of developers in the software development process and on association IT projects; what bugs are and how you can help developers fix them; how you can work with them to improve the success of your future IT projects; and why some developers may seem scary but really aren’t. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Josh Carlson, Founder & Chief Innovator, PerByte
  • Andrew Warth, Senior Software Engineer, 501Works

Fri 8/5 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 8/5 at 4 p.m. – Influencing Up: Leading When You’re Not in Charge

Leadership requires influence, otherwise, you’re not leading, you’re managing. How do you make the shift from managing to influencing, especially those in more senior positions? Learn how to become a leader of influence, and strategies and techniques that will affect the behavior of those around you regardless of their position in the organization. More info/register.

Host: Fridays@4

Presenter: Pamela J. Green


Wed 8/10 at 12 p.m. – Mitigating Microaggressions in the Workplace

Have you faced microaggressions before? Are you able to recognize and mitigate microaggressions? In this workshop, expert speakers will help you understand microaggressions and provide insight on how to respond to microaggressions in the workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Mariama Boney, LMSW, CAE, President & CEO, Achieve More LLC
  • Alexis Redmond, JD, MA, CAE, Managing Director, Legal, Risk & Compliance Community, Manufacturers Alliance
  • Rhoni Rakos (Moderator), Director of Digital Strategy, fusionSpan

Wed 8/10 at 2 p.m. – Competing for Non-Dues Revenue: How to Increase and Keep Corporate Sponsor Investment in Your Association

Association executives often believe their organization is the leading source of information and expertise for their members. However, companies and members have a wide range of choices when they’re seeking information and affinity. Learn who is competing with associations for exhibit and sponsor spend, the value a wide range of competitors is delivering to your association’s members and other stakeholders, and how to “flip” competition to create opportunities for association sponsors and members. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Bruce Rosenthal, Corporate Sponsorship Consultant and Co-Convener of the Partnership Professionals Network (PPN)


Thu 8/11 at 11 a.m. – The 3 R’s of Membership | The Second R: Retain | Mastering Engagement Scoring & Personas

Scoring member engagement is critical in any plans to measure and increase engagement for a modern association. Learn how to define an engagement scoring strategy for your association that supports your organizational goals, including how to identify and nurture future committee volunteers and leaders, encourage more activity in programs, and enhance loyalty, including fostering competition. 1 CAE credit. More info/register.

Host: iMIS by ASI

Presenters: Nathan Slovin, Director of Client Excellence Programs, and Paul Ramsbottom, Managing Director Asia-Pacific, iMIS by ASI


Thu 8/11 at 1 p.m. – Association Creative Marketing Masterclass: Email Creative

A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Each instructor will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. In this session, Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance. 1 CAE credit per session. Thursdays through August 11. More info/register.

Host: Chris Gloede, Association Academy

Session instructor: Julia Fitzgerald, Chief Marketing Officer, American Lung Association


Fri 8/12 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Megan Cottrell, director of digital strategy, CREW Network


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Steve Adams via Unsplash

Association Brain Food: 7.15.22

The weekly list of free educational events and resources for the association community…

lily pads, pond grass and old dock beams on a quiet pond in the mountains – inspiration for my weekly list of free educational events and resources for the association communitySpeaker/instructor training. Here’s what you’ve been looking for! Tagoras/Leading Learning worked with the American Speech-Language-Hearing Association (ASHA) to develop “Presenting for Impact,” a brief course designed to help subject matter experts create more educationally effective content for online courses, webinars, conference sessions, and other types of educational programming. Just because they’ve taught or presented many times before, don’t assume they know how to do it effectively.

Learning subscriptions. Lately, I’ve been hearing more and more about associations offering learning subscriptions. WBT Systems explains why subscriptions or learning passes are a hit with members, employers and associations. They describe the possibilities by sharing four association learning subscription success stories.

Year-round event community. Associations put a ton of effort into planning, promoting and hosting conferences, then do little to keep attendees connected as a community and to the association after the event is over. What a missed opportunity! Event Mobi explains how to build a year-round community and content hub for attendees.

Choosing an AMS. MemberSuite walks you through the ten steps to choosing your association’s next AMS, especially helpful if, like me on the second day of my last job, the CEO asks you to add that project to your responsibilities. What the what?!? Apparently, it’s not such an uncommon occurrence. This post will prevent you from making the same mistakes or overlooking the same essential tasks I did.

MarTech Maturity Model. The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Wanting to refresh the data before their ASAE Annual session, they invite you (or the appropriate person at your association) to take the assessment. The deadline is Friday, July 22.

Member/customer engagement. PropFuel describes a practice and mindset growing in popularity at many associations, including ASAE: conversational engagement—a fresh approach to communicating and engaging with members and customers. With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. So smart.

Non-renewing members. What if the problem with non-renewals isn’t that they don’t value what you offer, but they don’t know what you offer? Sure, many associations have a value proposition problem, but Chris Vaughan at Sequence Consulting says some might have a benefits portfolio resembling a greasy spoon’s huge, laminated menu of 500+ items—too many choices for a member to weed through.

Board management. Jeff De Cagna, FASAE, writes at ASAE: “The uncertainty, volatility, and risk that associations have experienced over the past two-plus years make clear that boards must elevate their performance. Here’s how to create a board capable of setting a higher standard of stewardship, governing, and foresight.” Every association needs to make these changes.

Leadership echo chambers. Ryan MacTaggart at EDUCAUSE describes how leadership echo chambers manifest and how they imperil smart decision-making. He also explains how to recognize and dismantle them.

Quick hits

Prepare your association for these ten marketing automation implementation challenges. (Chris Gloede, Ricochet Advice)

UBIT: a comprehensive overview for nonprofits. (Jeffrey S. Tenenbaum, Esq.)

Advice on baseline energy levels, work prioritization, social media, weekly reviews, reading, problem mapping and more. (Nabeel Qureshi)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Sometimes, when I’m tired of leftovers, I’ll turn them into a pasta dish. I did that with leftover corn salad by adding Portuguese chouriço, black drum, spinach, red onion and broccoli stems. A tasty combo.

Decades ago, I satisfied my late-night munchies at the gyro place near Wisconsin and M in Georgetown. Later, I graduated to Au Pied de Cochon with the late-night restaurant crowd for omelets, frites and ratatouille, and then to the next level: Bistro Français for serious late-night dining. Ah, those were the days. I still love gyros and this recipe is the bomb. Easy too. I sauté the bacon, onion and garlic before adding them with the lamb to the food processor.

Here’s a great potluck dish: Italian broccoli salad. I added salami and used this dressing recipe instead of the one in the NYT recipe—it’s a keeper.

Guess what, more corn salad leftovers! I hate waste. This time it starred in savory corn fritters. I meant to add jalapeño to the recipe but forgot, maybe next time. I don’t know how the fritters would be just using corn, but I tell ya, they were fantastic with corn salad.


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Here are the educational events scheduled for next week. Heads up: Since I’m taking time off in the future, the next edition of Association Brain Food will include the weeks of July 25 and August 1. If you have a free webinar or event during those weeks, please send me the link by the morning of Wednesday, July 20. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/15 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 7/15 at 4 p.m. – Leading Teams in a Flexible Location Work Environment

Associations and non-profits are increasingly instituting policies that allow employees to work from the location of their choice, and even hiring staff working in all regions of the country. That change also is driving a change in how managers lead their teams and train new employees. Join a discussion on how to lead a dispersed workforce and hear tips from the facilitator’s previous career in the foreign service and recent experience being hired while the office was fully remote. More info/register.

Host: Fridays@4

Facilitator: K. Malaika Walton, CAE, Senior Associate at Association Management Services


Mon 7/18 at 1 p.m. – 30-Minute Monday | Supply & Demand: Dissecting the Gig Economy & ISBO’s

Over the last couple of years, we have seen #ShopSmall get the attention it deserves. As planners are you “shopping small”? Do you use local and independent small business suppliers? Are you a small independent supplier trying to be noticed? Creating relationships and partnerships between planners and suppliers is important. Learn how our speaker started her own company and how she markets herself to land the gigs over the bigger companies. 0.5 CMP credit. More info/register.

Host: MPI

Presenter: Vivian Knox, an independent business owner and your DFW Balloon lady


Mon 7/18 at 1 p.m. – Strategies for Creating Nonprofit Engagement (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Renata Pozza, MCI Brazil

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 7/19 from 9 a.m. to 4 p.m. – Mobile Platforms Demo Day

Watch presentations from a limited number of industry partners who offer mobile platforms. Mobile experts will be showcasing apps and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 7/19 at 11 a.m. – 5 Easy Ways to Improve Strategic Planning Meetings and Retreats

Hear about five real ways to improve your planning meetings. Learn practical ways to turbocharge how participants look ahead, generate ideas, choose the best ones, and come to agreement. Discover how to easily sift through products and services that are winners and losers. Take home techniques to run meetings that will make you and your organization more confident and capable. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Lee Gimpel, Founder, Better Meetings


Tue 7/19 at 11:30 a.m. – Technology Assessment Checklist for Today’s Association Professional

According to the Community Brands’ 2022 Association Trends Study, 63% of members and 65% of association professionals agree that organizations that don’t transform technologically within the next few years won’t survive. Learn what an effective tech assessment should cover and how to use that information to create value for your association with technology. 1 CAE credit. More info/register.

Host: Nimble AMS

Presenters:

  • Liane Radford, PMP, Operations Manager, Dennison & Associates
  • Jeff Golembiewski, VP of Sales Engineering, Nimble AMS

Tue 7/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 7/19 at 1 p.m. – 5 Vital Digital Marketing Tips for Associations

Does your association need to exert more effort attracting new members and increase engagement with existing ones? If the answer is yes, you need new and creative marketing ideas to get in front of the right audience at the right time. Learn how to effectively mix up your marketing by setting up cart abandonment ad campaigns to increase conversion rates, leveraging marketing automation to trigger personalized emails, and using geofencing ad campaigns to target prospective new members. More info/register.

Host: Feathr

Presenter: Aidan Augustin, President & Co-founder, Feathr


Tue 7/19 at 2 p.m. – Where to Invest to Optimize Your Hybrid Workforce

In today’s challenging marketplace, leaders are competing for various resources, and number one on that list is people. Employing and retaining quality staff is paramount for organizations facing some of the lowest unemployment rates in decades. Yet as unemployment rates go down, operating and other expenses continue to go up, which begs the question: Where should you invest your limited resources and dollars to optimize your workforce? Hear about strategies and tactics addressing the need for purposeful interactions and how to plan for them, top retention methods, and communication and time-saving tools. 1 CAE credit. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 7/20 at 11 a.m. – Let’s Solve It: How Can an Online Community Support My Overall Strategy?

Get a behind-the-scenes look at how the ISCB team conceived and developed Nucleus to serve its community between events. More info/register.

Host: Juno

Presenter: Diane Kovats, CEO, International Society for Computational Biology


Wed 7/20 at 12 p.m. – Key Takeaways and Insights from MGI’s 2022 Membership Marketing Benchmarking Report

This year’s report shares encouraging news for associations. Membership is rebounding and there are multiple signs of continuing recovery from the pandemic’s harsh impacts. During this membership rebound, what should you do to recruit more members, increase your renewal rates, and grow your membership? How can you improve your association’s membership results now and into the future? Dive into the findings from MGI’s report and how to apply these results to drive membership growth for your association. 1 CAE credit. More info/register.

Host: MGI

Presenters: MGI senior staff Tony Rossell, Jana Darling, and Elisa Joseph Anders


Wed 7/20 at 12 p.m. – Cybersecurity for Association Leaders

Learn why people and their security knowledge are your most important defense and your biggest risk, why to focus as much on discovery and recovery as preventative defense, and the top six things to ensure you’re doing well. More info/register.

Host: ClearTone Consulting

Presenters:

  • Ron Moen, CIO, ASCP
  • Thad Lurie, CIO, ISPOR
  • Brian Scott, president and CIO, ClearTone Consulting

Wed 7/20 at 12 p.m. – 5 Ways to Maximize Your Tradeshow ROI

Learn five ways to maximize tradeshow ROI at the events you attend. Hear strategies for pre-show (attracting qualified booth visitors), at the show (capturing and managing leads right from the show floor), and post-show (data integration and reporting). More info/register.

Host: American Marketing Association

Presenters: Robin Clark, Senior Manager, Tradeshows and Event Marketing; Barbara Pavesi, Team Lead, Trade Show Planning; and Erica Edney, Solutions Consultant, Event Solutions, Cvent


Wed 7/20 at 12:30 p.m. – Maximize Your Nonprofit’s Profile and Fundraising Efficiency: Making the Most of Cause-Related Marketing Collaborations with Donor Brands

Learn about the legal boundaries and practical considerations related to charitable sweepstakes, customer donation programs, CCV campaigns, online giving platforms, raffles, auctions, and more charitable fundraising efforts so your nonprofit can maximize the benefit of corporate giving while protecting its reputation, tax-exempt status, and legally compliant standing. More info/register.

Host: Venable LLP


Wed 7/20 at 2 p.m. – New Site-Selection Priorities for Meetings and Events

Hear from site-selection experts about the latest trends affecting planners’ choices of destinations and venues. Learn how social and environment concerns play a role in site-selection and what DMO representatives can do to support planners during the selection process. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Robyn Domber, Vice President, Research, Development Counsellors International
  • Michael Hudson, CEO, Site Search & Select
  • Kim Paine, Vice President and Co-Owner, Site Selection Services
  • Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group

Wed 7/20 at 2 p.m. – The New Policymakers: SCOTUS & its Growing Influence on Policy and Elections

In maybe its most consequential term in decades, the Supreme Court had an arguably more impactful policy session than Congress. The ramifications for government relations and advocacy professionals who traditionally looked to influence policy through educating legislators are vast and far-reaching. Hear about the recent SCOTUS decisions, a preview of the upcoming term and how the Supreme Court will likely determine public policy, the potential impacts for industry professionals, and what it all means for the midterm elections. More info/register.

Host: FiscalNote

Presenters: Todd Ruger, Editor of Immigration and Legal Affairs, and Mike Macagnone, Policy Reporter, CQ and Roll Call


Wed 7/20 at 3 p.m. – What’s Trending In Medical Meetings?

Learn how to get HCPs excited about in-person events again. Hear about doctors’ expectations of medical meetings post-pandemic, the role of hyper-local marketing strategies—with creative examples of how it’s working in healthcare, networking and educational opportunities, more meaningful engagement metrics, and new budget tactics and forms of technology to identify value for key stakeholders and attendees. More info/register.

Host: Event Leadership Institute


Thu 7/21 at 1 p.m. – Association Creative Marketing Masterclass: Reviewing Creative

A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Each instructor will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. In this session, Chris explains how to conduct a creative review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies. 1 CAE credit per session. Thursdays through August 11. More info/register.

Host: Chris Gloede, Association Academy

Session instructor: Chris Gloede, Lead Instructor, Association Academy


Thu 7/21 at 1 p.m. – 7 Community-Driven Video Tactics To Engage Attendees Before, During, And After Your Live Event

Here’s a hard truth: attendees don’t want to engage with your brand. People attend your events because they want to connect with other real people. When you make attendees the hero of your event’s story, your organization earns authentic engagement that extends far beyond the day of the event. Learn about 7 proven community-driven video tactics for events. Walk away with real-world examples executed by industry experts and practical how-to’s to get started. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Michael Hoffman, CEO of Gather Voices


Fri 7/22 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 7/22 at 4 p.m. – Mitigating Bias in Hiring

Learn about the six types of unconscious bias that underlie the mental shortcuts and assumptions which lead to inequitable hiring outcomes: confirmation bias, availability bias, affinity bias, implicit stereotyping, the halo effect, and the horn effect. These biases fundamentally disadvantage candidates from historically marginalized groups, while advantaging privileged candidates that will keep your workforce and culture homogeneous. Gain greater awareness of how to catch yourself engaging in these biases and how to reduce their impact in both yourself and others involved in the hiring process. More info/register.

Host: Fridays@4

Presenter: Isis Fabian, DEI leader at Carta


Wed 7/27 at 12 p.m. – Can You Hear Me? Effective Practices in Communicating with Chapter Leaders

Have you ever been frustrated by the lack of transparency between you and your chapters? Or felt like your communication revolved around administrative asks instead of resources and advice? Some super communicator CRPs share advice and examples on creating effective chapter communication practices. Learn how to change the conversation with your leaders. 1 CAE credit. More info/register.

Hosts: Billhighway & Mariner Management

Presenters:

  • Peggy Hoffman, Mariner Management
  • Michele Champion, California Association of Marriage and Family Therapists (CAMFT)
  • Jennifer Steffan, National Institute of Governmental Purchasing (NIGP)
  • Wesley Carr, American Inns of Court

Wed 7/27 at 2 p.m. – Association Viewpoint: An Age of Acceleration

McKinley Advisors’ 2022 Association Viewpoint study, An Age of Acceleration, outlines the key priorities, challenges and opportunities associations face today. Join three of the leaders who contributed to this year’s study and hear how their organizations are capitalizing on An Age of Acceleration. Hear about workforce issues, digital transformation, expansion of programs and impact investing; associations’ outlook for the year, including drivers of optimism and concern; and where associations plan to invest and what priorities have shifted. 1 CAE credit. More info/register.

Host: McKinley Advisors

Presenters:

  • Ann Jordan, Chief Executive Officer, American Society for Quality
  • Brad Rathgeber, Head of School & CEO, One Schoolhouse
  • Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying
  • George Miller, M.S., CAE, Practice Director, McKinley Advisors

Thu 7/28 at 12 p.m. – To Future Proof Your Association, Become a Digital Leader

Organizations are pushed to embrace the latest technological advances to remain competitive as members demand better digital experiences. Emerging technologies make greater innovation possible, but also present real challenges, like building your team’s digital fluency and prioritizing the implementation of various emerging technologies to meet future needs. Learn how future-thinking organizations are promoting a customer-centric mindset and hear advice about recruiting the right talent and growing teams to drive your digital agendas. 0.5 CAE credits. More info/register.

Host: .orgCommunity

Presenters:

  • Sherry Budziak, CEO, .orgSource
  • Patrick Dorsey, Executive Vice President of Marketing, Impexium
  • Wendy Sahli, Director, Technology, at Regulatory Affairs Professionals Society

Thu 7/28 at 1 p.m. – Association Creative Marketing Masterclass: Banner Ad Creative

A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Each instructor will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. In this session, Todd discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance. 1 CAE credit per session. Thursdays through August 11. More info/register.

Host: Chris Gloede, Association Academy

Session instructor: Todd Unger, Chief Experience Officer, SVP Marketing & Member Experience, American Medical Association


Thu 7/28 at 2 p.m. – Career Security: How to Move Your Mission into the Workplace

Learn how to position career security as a timely and powerful member benefit by delivering personalized, professional opportunity and access across your digital ecoscape. Find out how to activate your shared mission in the workplace, create demand for members’ talents, foster industry and organizational retention, properly value impactful partnerships, amplify and leverage member successes, and, of course, expand non-dues revenue. 1 CAE credit. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Joshua Slyman, Product Strategist, Web Scribble


Thu 7/28 at 2 p.m. – Obtaining Your CAE (ASAE Member Learning Session)

More info/register.

Host: ASAE

Presenters: ASAE’s CAE team


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Harry Dona via Unsplash

Association Brain Food: 7.8.22

The weekly list of free educational events and resources for the association community…

Verdant plant life – inspiration for my weekly list of free educational events and resources for the association communityPaper ceiling. WBT Systems writes about a new ad campaign coming in September from Opportunity@Work, a coalition asking employers to get rid of unnecessary bachelor’s degree requirements for hiring. This ‘paper ceiling’ holds back half the U.S. workforce. WBT describes why and how associations, where appropriate, can join this movement.

Belonging. In an article for MIT Sloan Management Review, Susie Lee from Degreed suggests four things leaders can do to foster a sense of belonging at their organizations. Her team focuses on belonging as an essential element of their DEI initiative because it’s what employees want to feel and it increases employee retention and performance.

APIs. These days, anyone who’s leading a technology project, like an AMS or other system implementation, needs to understand APIs. If you don’t, you can cost your association a lot of time and money. Empowered Margins not only describes what APIs are but also explains their potential. They believe an API strategy is crucial to defining your association’s value proposition and taking the “rightful leadership position to steer your industry.”

Required knowledge for leaders. Amith Nagarajan of Blue Cypress says C-suite leaders “can’t afford to pass off tech to your CIO anymore. It is your job… to have a basic level of competence in tech. More importantly, you need to stay curious and learn what is happening and what is coming next.” That’s why the main themes for this year’s digitalNow conference are Web3 and AI.

Member engagement. Beth Arritt from Higher Logic reports from the unconference sessions at the Mid-Atlantic Society for Association Executives Mid-Year Conference. Unconference sessions give any event more relevance and buzz since they reflect what people want in the moment. At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members.

AMS basics. If you’re new to association technology and haven’t quite wrapped your head around the association management system (AMS) concept, Personify shares a guide on AMS basics. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one.

Quick hits

3 ways to capture conference takeaways and make conference conversations less ephemeral. (Amanda Kaiser, Smooth The Path)

5 things employees do that put your organization at cybersecurity risk. (Ernie Smith, Associations Now)

To PEO or not to PEO—that is the question. (Brian Haney, Association Advisor)

Good eats

Skip down to the list of free educational events if you prefer takeout.

When in a rush to make dinner, blackened fish fillets (black drum, in this case) are always a rewarding solution. And if you need to clear out the produce drawer, opt for veggie pesto.

On Sunday, I made a southwest skillet with ground turkey, Portuguese chouriço, sweet potatoes, onion, poblano, red bell, jalapeño, garlic, chipotle, spices, chicken broth, black beans, spinach, corn, cheese, green onions and cilantro. We never tire of this dish because we love those southwest flavors.

For my sister-in-law’s birthday on July 4th, I made a corn salad. I have no idea what recipe inspired me decades ago, but this is what I normally put in mine: bacon, corn, roasted red bell pepper, sweet onion, garlic, grape tomatoes, lemon juice, red wine vinegar and fresh basil. Cook the bacon first and remove it. Add the corn through the grape tomatoes and cook just until the rawness is gone. Take the pan off the heat and stir in the rest of the ingredients.


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Here are the educational events scheduled for next week. . If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/8 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Anne Ornelas, DES, Senior Manager, Business Systems and Strategic Initiatives at CASS

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 7/8 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 7/8 at 4 p.m. – Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

Join us for our Book Club series! We will discuss Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen by Rita McGrath, a guide to spotting inflection points early and harnessing these disruptive influences for a strategic advantage. More info/register.

Host: Fridays@4


Mon 7/11 at 1 p.m. – 30-Minute Monday | WEC: What We Did & Learned

We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. We planned, we adapted and we learned. Join our amazing events team, Melinda and Tanya, as they share with us what they did to prepare for WEC and what we learned now that we are post event. 0.5 CMP credit. More info/register.

Host: MPI


Mon 7/11 at 1 p.m. – Zoom Makeover (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Shelley Golden

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 7/11 at 2 p.m. – Summer Series: Interviews with Innovators #1

Join us for a special conversation with three key innovators in the association space to learn what innovation means to them, and what changes they see on the horizon for associations. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • KiKi L’Italien, Chief Executive Officer & Online Blog, Community & Podcast Host at Association Chat
  • Reggie Henry, Chief Information and Engagement Officer at ASAE
  • Kevin Boyce, Chief Executive Officer at Higher Logic

Tue 7/12 at 9 a.m. – International Association Policy and Legal Update: What Associations Need to Know

From the war in Ukraine and sanctions on Russia to new policies impacting everything from transatlantic travel to sustainability, governments and multilateral institutions have been active in shaping the operating environment for our associations, especially those with global operations. Hear from public affairs experts and association leaders from across the globe as they share their insights and expertise on the ever-changing policy and legal landscape. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • Jeff Evans, Director, Public Policy, ASAE
  • Alfons Westgeest, Managing Partner, Kellen
  • Steven Basart, Vice President, Asia, Kellen
  • Tommy Goodwin, Vice President, Exhibitions & Conferences Alliance
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Tue 7/12 at 11 a.m. – EdTech Trends: Un-Siloing & Digitizing Professional Education

Journals and ebooks have long since made the shift to digital, and the technologies that support them have become table stakes for publishers. Learn how societies and publishers are taking professional education online, whether continuing education, maintenance of certification training, or offerings to help clinicians or practitioners keep current with the latest advances in their field. More info/register.

Host: Silverchair

Presenters:

  • Amanda Fielding, Director of Product Management, McGraw Hill
  • Amit R.T. Joshi, MD, FACS, Professor of Surgery and Associate Dean for Graduate Medical Education at Cooper Medical School, and Editor-in-Chief of the American Board of Surgery’s Surgical Council on Resident Education
  • Laura Ricci, Senior Consultant, Clarke & Esposito
  • Anna Salt, Chief Commercial Officer, American Academy of Orthopaedic Surgeons
  • Jake Zarnegar (moderator), Chief Business Development Officer, Silverchair

Tue 7/12 at 12 p.m. – What Fuels Us All: Technology Innovation in Associations and Why IT Matters

Most all of us are members of associations or at the very least represented by an association based on our industry or interests. With thousands of members, the amount of tech, apps and integration supporting associations and members is increasingly complex. Plus, associations conduct more conferences and trade shows than any individual industry. This means the demand for evolving tech such as VR and metaverse is increasing. Learn about the range of associations and their technology needs. More info/register.

Host: Tech Up for Women

Presenters:

  • Michelle Mason, FASAE, CAE, President and CEO of ASAE
  • Loretta DeLuca, Founder and CEO of DelCor Technology Solutions, Inc.

Tue 7/12 at 12 p.m. – Back to the Ballroom: Changes, Expectations and Innovations

Get ready to hear from industry experts who have already dove back into the in-person event waters. We’ll cover: big changes—what you need to know for your next expo or user conference; tips to make the most of your trade shows and expos, from sponsor options, booth design, floor plans and logistics; creating meaningful engagement at in-person events through experiential sessions, activations and collaboration; best practices for engaging attendees with the right event format from sessions, content delivery and networking; and choosing the right vendor partners to help you source venues, locations, AV and more. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Nancy Snowden, Manager of Educational Experiences, MPI
  • Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio)

Thu 7/12 at 2 p.m. – From a Logo to a Look with Fair Labor Association

If you’re thinking about updating your organization’s brand, there’s something important you need to know: a new logo doesn’t automatically equal a new look. (And a new look doesn’t necessarily mean you have to have a new logo!) Learn what you can expect your next year to look like if you decide to change your logo and your look, how to prioritize what pieces to transition first, how a communication audit streamlines the process, and what it’s like keeping the rollout of your look a priority after your logo is complete. More info/register.

Host: Iris Creative Group

Presenters:

  • Bill Furmanski, senior director of communications at Fair Labor Association
  • Beth Brodovsky, president, Iris Creative Group

Wed 7/13 from 9:30 a.m. to 12 p.m. – How Being Intentional with Your SME Program Affects Your Exam

The foundational building block of any exam maintenance program is the individual SMEs that write and review items, analyze JTAs, and ultimately make your exam defensible. When it comes to SMEs, every program faces the same four critical challenges: understanding the best way to attract them, assembling efficient teams for your workshops, motivating them to accomplish organizational goals, and finally, evaluating individual performance. Learn how focusing on individual skill sets and diversities at the workshop level creates better outcomes and more valid exams. More info/register.

Host: Certification Network Group

Presenters:

  • Annette M. Parry Bush, MBA, BSN, RN, OCN®, ICE-CCP, Director of Credentialing at the Hospice and Palliative Credentialing Center
  • Eric Nepomuceno, Examinations Manager, CFP Board
  • Heidi Schreifels, Certification Program Manager, F5 Networks
  • Isabelle Gonthier, Ph.D., Senior Vice President of Assessment Services, PSI Services
  • Guillermo Ortiz de Zarate (moderator), CIIO, NCARB, and President, Lineup Management Services

Wed 7/13 at 12 p.m. – MPI Association Professionals Hot Topic Chat: Lessons Learned from Spring Events

Join MPI’s Association Professionals Community Council as we discuss lessons learned from spring events. This informal discussion will look at what went well, areas to consider spending more time & resources on, and ideas to take with you as you plan your future association events. Bring your stories to share with the group. More info/register.

Host: MPI


Wed 7/13 at 1 p.m. – Does My AMS Have to Have a Bridge to My LMS?

Learn why a seamless integration between your AMS and your LMS is crucial, the secret to simplifying complex association tech stack decisions, and the importance of having a system where strong integrations are foundational. 1 CAE credit. More info/register.

Hosts: Fonteva & Protech

Presenters:

  • Andy Hicken, Ph.D., VP, Technolgy Solutions, Web Courseworks
  • Erin Lemons, Senior Director of Marketing, Fonteva & Protech

Wed 7/13 at 2 p.m. – Creating Lifelong Super Members For Your Association

You’ve set up all your campaigns, created that sweet follow-up email with all the right content for your members but what do you do to create a Super Member? Learn how to create champion members by listening, align your content to your member’s needs as your member grows professionally, tap into your member’s emotion to create value, and leverage the exclusivity of your association insights and stories. More info/register.

Host: Association TV

Presenters: Brianne from PropFuel and Doug from WorkerBee.TV


Wed 7/13 at 2 p.m. – Fun Ways for Groups to Experience a Destination

Today’s attendees want more than a superficial introduction to a destination. They want to connect with the host city or region on a deeper level: meet residents, try new activities, sample local cuisine and enjoy unique cultural experiences. Learn about new and unique ideas that allow groups to experience local color, how attendees can make deeper connections with local communities, and suggestions for meaningful budget-friendly experiences. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Thuy Diep, CGSP, DMCP, CSEP, Senior Experience Designer, Haute
  • Joe Fijol, DMCP, Principal, ETHOS Event Collective
  • Kate Patay, CPCE, Director of Engagement, Terramar, a DMC Company
  • Lisa Grimaldi (moderator), Editor, Incentives and Destinations, Northstar Meetings Group

Thu 7/14 at 11 a.m. – The 3 R’s of Membership | The First R: Recruit | Ensuring Your Member Onboarding Journey Gets Results

A clear and engaging member onboarding strategy is your best member retention tool and fundamental to your association’s continued success. Learn how to create a defined onboarding journey, aligned to your strategy, that delivers a personalized and frictionless experience for the new member journey. 1 CAE credit. More info/register.

Host: iMIS by ASI

Presenters: Nathan Slovin, Director of Client Excellence Programs, and Paul Ramsbottom, Managing Director Asia-Pacific, iMIS by ASI


Thu 7/14 at 12 p.m. – LinkedIn: Maximize Member Engagement and Strategic Recruitment

You’ve joined LinkedIn, but how are you using it to leverage member and business relationships? Learn how to stay front of mind with your members and business relationships; increase member engagement, warm referrals, and prospecting success; and stay abreast of trends that impact business and industry. More info/register.

Host: GrowthZone

Presenter: Shari Pash, founder of Strategic Solutions for Growth


Thu 7/14 at 12 p.m. – Unlock the Power of TikTok for Your Social Strategy

With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. Learn how TikTok content and influencers drive engagement and influence consumer behavior, and how to measure your competitive share of voice, engage consumers, and drive revenue growth for your business. More info/register.

Host: American Marketing Association

Presenter: Mike Baglietto, Global Head of Market Insights, NetBase Quid


Thu 7/14 at 1 p.m. – Event Summer Camp Series: Engagement & Collaboration

Whether in-person, virtual, or hybrid, attendee engagement is always top-of-mind. Learn how to enhance your attendees’ experience using native integrations, 3rd party tools, and vendors by adding unique experiences into your event mix. More info/register.

Host: Webex Events

Presenters: Yvonne deFuria, Event Production Manager and Alyssa Rudner, Customer Success Manager, Webex Events


Thu 7/14 at 3 p.m. – Do You Know the Dirty Little Secret About Chapters?

There’s an odd pattern in chapters. It ran in the background for many associations—and got institutionalized in some interesting ways. Then came Covid—and the dirty little secret got bigger. Do you know what the secret is? Hint: It’s doing a lot of damage to chapter leaders and fueling burnout within them. Are you aware of how it impacts your association’s chapters? More info/register.

Host: Cynthia D’Amour, People Power Unlimited


Fri 7/15 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 7/15 at 4 p.m. – Leading Teams in a Flexible Location Work Environment

Associations and non-profits are increasingly instituting policies that allow employees to work from the location of their choice, and even hiring staff working in all regions of the country. That change also is driving a change in how managers lead their teams and train new employees. Join a discussion on how to lead a dispersed workforce and hear tips from the facilitator’s previous career in the foreign service and recent experience being hired while the office was fully remote. More info/register.

Host: Fridays@4

Facilitator: K. Malaika Walton, CAE, Senior Associate at Association Management Services


Tue 7/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 7/19 at 2 p.m. – Where to Invest to Optimize Your Hybrid Workforce

In today’s challenging marketplace, leaders are competing for various resources, and number one on that list is people. Employing and retaining quality staff is paramount for organizations facing some of the lowest unemployment rates in decades. Yet as unemployment rates go down, operating and other expenses continue to go up, which begs the question: Where should you invest your limited resources and dollars to optimize your workforce? Hear about strategies and tactics addressing the need for purposeful interactions and how to plan for them, top retention methods, and communication and time-saving tools. 1 CAE credit. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 7/20 at 12 p.m. – Cybersecurity for Association Leaders

Learn why people and their security knowledge are your most important defense and your biggest risk, why to focus as much on discovery and recovery as preventative defense, and the top six things to ensure you’re doing well. More info/register.

Host: ClearTone Consulting

Presenters:

  • Ron Moen, CIO, ASCP
  • Thad Lurie, CIO, ISPOR
  • Brian Scott, president and CIO, ClearTone Consulting

Thu 7/21 at 1 p.m. – Association Creative Marketing Masterclass: Reviewing Creative

A course to help develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Each instructor will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. In this session, Chris explains how to conduct a creative review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies. 1 CAE credit per session. Thursdays through August 11. More info/register.

Host: Chris Gloede, Association Academy

Session instructor: Chris Gloede, Lead Instructor, Association Academy


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Chris Abney via Unsplash

Association Brain Food: 7.1.22

The weekly list of free educational events and resources for the association community…

mountains outside Asheville – inspiration for my weekly list of free educational events and resources for the association communityMetaverse. Is the metaverse a sci-fi fantasy or a realistic opportunity for associations? WBT Systems takes a look at the hype, metaverses in action right now, and ways your association could experiment with the metaverse.

Multi-generational teams. Achurch Consulting identifies five essential elements for managing a multi-generational remote or hybrid team. They describe challenges related to manager development, communication, employee engagement, operations, and culture, and suggest short- and long-term solutions.

Professional development. You will find lots of inspiration in these 15 lessons from Big Learning by Jeff Cobb at Leading Learning. He pulls out association-relevant findings from the successes of MOOCs, LinkedIn Learning, Khan Academy, The Great Courses, Udemy, and Degreed.

Quick hits

Without measures in place to actively celebrate risk-taking and failure, innovation will always be crushed. (Annabel Acton, Inc. Magazine)

Data is for action, not for collecting. (Wes Trochlil, Effective Database Management)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Wasn’t home much in the past week—more on that next time. I made another Greek ouzo dish, this time with catfish, and it’s a keeper. Plus, we enjoyed an old favorite, black sea bass with spiced breadcrumbs.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 7/1 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Tue 7/5 at 2 p.m. – How To Craft User Journeys To Keep Your Members Engaged

Learn how users experience your website and membership site. Looking at your user experience helps to predict what they are looking for and anticipate what they will find relevant and helpful. More info/register.

Host: Grype

Presenter: Ronja Francoeur, UX Specialist


Wed 7/6 at 11 a.m. – Understanding the Payments Ecosystem in Your Organization

Learn who the players are, how integrations work with your software platforms, the elements of your credit card statement, and how to reduce your cost/fees and minimize your risk and PCI compliance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp. (UST)

Presenter: Julie Duncan, VP Sales, Association Practice Leader, UST


Wed 7/6 at 12 p.m. – Building a Fit-for-Purpose Association Board in The Turbulent Twenties

This crucial moment in the historical trajectory of associations demands a clear-eyed assessment of the magnitude of the challenges before us. Among these myriad challenges, it is complacency that may well be the most acute short-term threat. To overcome this complacency, we must dare to imagine that every aspect of what boards are and what they do can be different from what we have been told over many decades. In short, starting today, association boards must become more. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC


Wed 7/6 at 3 p.m. – Analytics in Action: Level Up Your Association’s Marketing with Analytics

Learn how to use your behavioral and demographic data to make content and outreach decisions, while continuously analyzing your efforts so you can adjust when things aren’t going as expected. Find out how to analyze your data to build personas that better segment your audiences, target relevant content to current and prospective members, and measure what is working best and what should be eliminated. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Thu 7/7 at 2 p.m. – Managed Service Providers 101

MSPs are a great way to leverage more sophisticated technical help especially for smaller staff with limited tech resources. Learn how to engage an MSP and maximize the benefits for your association. We’ll cover why and how to use an MSP, how to use your current company better, and how to assess an MSP. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Marco Maggio, VP Sales & Strategic Practices, All Covered
  • Dave Sobel, Owner, MSP Radio and Business of Tech Podcasts
  • James Marquis, CIO, 501 Works

Fri 7/8 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Anne Ornelas, DES, Senior Manager, Business Systems and Strategic Initiatives at CASS


Fri 7/8 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 7/8 at 4 p.m. – Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

Join us for our Book Club series! We will discuss Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen by Rita McGrath, a guide to spotting inflection points early and harnessing these disruptive influences for a strategic advantage. More info/register.

Host: Fridays@4


Tue 7/12 at 9 a.m. – International Association Policy and Legal Update: What Associations Need to Know

From the war in Ukraine and sanctions on Russia to new policies impacting everything from transatlantic travel to sustainability, governments and multilateral institutions have been active in shaping the operating environment for our associations, especially those with global operations. Hear from public affairs experts and association leaders from across the globe as they share their insights and expertise on the ever-changing policy and legal landscape. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenters:

  • Jeff Evans, Director, Public Policy, ASAE
  • Alfons Westgeest, Managing Partner, Kellen
  • Steven Basart, Vice President, Asia, Kellen
  • Tommy Goodwin, Vice President, Exhibitions & Conferences Alliance
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Wed 7/13 at 12 p.m. – MPI Association Professionals Hot Topic Chat: Lessons Learned from Spring Events

Join MPI’s Association Professionals Community Council as we discuss lessons learned from spring events. This informal discussion will look at what went well, areas to consider spending more time & resources on, and ideas to take with you as you plan your future association events. Bring your stories to share with the group. More info/register.

Host: MPI


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Clark Wilson via Unsplash

Association Brain Food: 6.24.22

The weekly list of free educational events and resources for the association community…

wild blackberries, we've been picking a bunch – inspiration for my weekly list of free educational events and resources for the association communityLeadership training. WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. They also describe several ways to deliver this training.

 Change management. We can all agree that change has always been part of life, yet humans like the security of their routines and traditions—just think about all the “back to normal” conversations you’ve witnessed. Rishad Tobaccowala identifies six essential steps to successfully introduce and manage change. They shouldn’t be surprising, but are a good reminder as you go about your day.

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Focus on the benefits and the impact those benefits will make on their personal and professional lives. Always emphasize the impact, not the features, of membership.

State of associations. McKinley Advisors released their Association Viewpoint study, an environmental scan of the association world and its most pertinent issues. The report covers trends like workforce and return-to-the office challenges for associations and their members, impact investing, agility, and digital transformation. The survey is optimistic overall, although many execs are troubled by the inability of their current business model to support their mission. No surprise about what stands in the way of innovation: human beings!

Metaverse. “Where (and what) the hell is the metaverse?” asks Ed Zitron. “The reason that everybody speaks in such vague terms about the Metaverse is that they’re trying to avoid the uncomfortable truth that the Metaverse is either decades away or, for the most part, completely sucks.” Oh boy. Once again, hype and bluster are attracting more attention to the latest thing than what it might be worth. But I remain open-minded. We should stay up on these web developments so we’re not caught off guard and miss an opportunity in the future.

Association podcasts. Surely, I’m not the only one to listen to podcasts at 1.5x speed, right? When I don’t, everyone sounds really stoned. I can fit more podcasts—and discovery and learning—into my life that way. Association Briefings makes a strong case for starting an association podcast. They describe the steps to take in the planning process, for example, identifying your goals and defining your audience, and suggest other issues to consider before you dive in.

Quick hits

Seven Zoom hacks you probably haven’t heard of, but will be glad you now know. (Tessa Davis)

The biggest mistakes organizations make with cybersecurity—and how to avoid them. (Keri Pearlson and Stuart Madnick, Wall Street Journal—a free link, hopefully)

Phishing alert: Beware Facebook messages about Yearly Views videos. (Pixm)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Dinner duty fell on the day I got back from Massachusetts, so I pulled some chicken salsa verde from the freezer (wrote about it here), sliced avocado and heated tortillas—voilà, dinner.

In my continuing quest to use up a bottle of ouzo, I made Greek amberjack with honey and ouzo. I really like this recipe so I’ll make it again when I get another good sturdy fish. On the side, zucchini and yellow squash pesto with corn, broccoli stems, red/orange bell pepper, onion and tomatoes.

It’s been a while since we’ve enjoyed pork Milanese, so I made several chops on Sunday night—enough for another dinner and lunch. Tired of looking at the lentils in the cupboard, I made this simple lentils diavolo as a side. It’s a keeper.

I was going to make this cauliflower piccata recipe but our area lost power during a windy thunderstorm on Friday night. The local supermarket threw out all its produce and hadn’t restocked cauliflower, so I made it with broccoli instead, omitted the chickpeas and subbed chicken for the vegetable broth. I tossed the broccoli in a larger pan with the piccata sauce instead of serving the sauce on top. Since I have an enormous jar of capers from Costco, I will make this tasty dish again.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/24 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/24 at 4 p.m. – Return to In-Person Meetings and What to Consider

As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering? Join us for a panel discussion on how three associations have transitioned back to in-person and/or continued virtual programs. Attendees will leave with knowledge of safety precautions to consider and ideas to support the development of protocols. More info/register.

Host: Fridays@4

Presenters:

  • Darlene Somers, CMP DES, Director of Meetings, International Association of Venue Managers
  • Feborah Dixon, CMP, Conference Producer, American Institute of Certified Public Accountants
  • Andrea Massengile, CMP, Senior Meeting Planner, American Chemical Society

Mon 6/27 at 1 p.m. – International Chapter Success (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sanja Kekic

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 6/27 at 1 p.m. – #RealTalk Unplugged: Celebrating Pride with History of the MPI LGBTQ Reception

Come engage in deep-dive conversations around the DEI topics that matter most today. Hear how achieving recognition and appreciation of an affinity group’s presence impacts an organization. Understand Equity and Inclusion in practice by examining the evolution of the MPI LGBTQ+ Reception from concept to sponsored annual event. Explore and learn the strategic roles allies and advocates can provide to create inclusive events. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: John Ehlenfeldt and Marques Davison


Tue 6/28 at 12 p.m. – Creating Teams in a Virtual World

Learn about the team building challenges a virtual work environment presents for association executives. Hear tips for ensuring staff members feel connected and supported, are able to proactively resolve conflict, and reimagine organizational culture. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League


Tue 6/28 at 12 p.m. – What’s the Real Deal When Negotiating with Professional Speakers

Hear the insider secrets of successfully negotiating with professional speakers. Learn negotiation strategies and tips that work to get what you really want. Everything is a negotiation and nearly everything is negotiable. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Gina Davilla, principal owner of The Keynote Shop
  • Linda Swindling, JD, CSP, professional keynote speaker and negotiation expert

Tue 6/28 at 1 p.m. – Reimagining Association Ecommerce: Exceeding High Member Expectations in Today’s Digital Age

Associations understand that members and non-members have extremely high e-commerce expectations in today’s digital age thanks to Amazon, Google, Target, etc. A common struggle is how to deliver that kind of experience, particularly when transactions happen in their AMS and other platforms that were not built to do so. Learn how to think of e-commerce and the use of traditional association platforms differently and how to decouple the store or marketplace from legacy systems to provide a great buying experience for the user. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies


Tue 6/28 at 1 p.m. – Dare to Interrupt: A Special Tell-All With Leading Women in Events

Overhear raw, unfiltered conversations between the industry’s most influential women on important topics facing women today, from imposter syndrome and sexual harassment to negotiating pay and beyond. Learn how this diverse panel of leaders overcame the unique challenges they faced in the meetings industry, strategies you can apply to advance and optimize your career growth, and how to better support and empower women in the meetings and hospitality community. 1 CMP credit. More info/register.

Host: Meetings Today

Facilitator: Courtney Stanley, keynote speaker and host of Meetings Today’s podcast Dare to Interrupt


Tue 6/28 at 1 p.m. – How to Design Ads for Nonprofits

Learn the basics of digital ad design and how to create or improve your own, including common specifications for digital ads, the best software and file types to use, design dos and don’ts, call to action tips and more. More info/register.

Host: Feathr

Presenter: Aidan Augustin, President & Co-founder, Feathr


Tue 6/28 at 2 p.m. – Member-Centric Strategic Planning: The Mistakes Associations Make with Their Members

Everyone in the association world thinks they are member-centric, but there are things associations do that get in the way of prioritizing their members. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. More info/register.

Host: Grype

Presenter: Carol Hamilton, principal, Grace Social Sector Consulting


Tue 6/28 at 3 p.m. – Rolling Out the Rainbow Carpet: Creating Inclusive Events and Welcoming Destinations

How do we make our destinations and events more inclusive and welcoming? Join destination representatives and organizers who share the struggles and triumphs they’ve experienced to ignite action as we work toward a more inclusive reality for all. This session will feature content from PCMA EduCon earlier this month as well as a live Q&A so bring your questions to leverage the shared lessons learned from these industry leaders and each other. 0.75 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Josh Henry, Meetings Manager, SPIE
  • Chase Brunson, CLE, Sections & Events Manager, Austin Bar Association
  • Maria Grasso, Senior Vice President, Convention Division, Philadelphia Convention & Visitors Bureau
  • Jason Dunn, GVP Diversity Sales & Inclusion, Cincinnati USA Convention & Visitors Bureau
  • Rory Archibald, Associations, Sectors & Marketing, VisitScotland

Wed 6/29 at 11 a.m. – Why Having an Event Video Strategy Matters

Instead of letting your event videos collect dust on your hard drive, leverage them and your organization’s other videos to increase engagement and create a well of content that can be reused all year long. Learn how to take advantage of your video content and what a great video strategy can do for all of your events—not just the virtual ones. More info/register.

Host: EventMobi

Presenters: Bob Vaez, founder & CEO, and Thorben Grosser, VP of Product Marketing, EventMobi


Wed 6/29 at 11 a.m. – Hold Them or Fold Them: What’s Your Member Hand Telling You?

Should membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how it interacts with all of your programming. Learn about potential data sets that can help you kick-start your ROE definition and build your own personalized engagement algorithm. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Maneesha Manges, CXO, HighRoad Solution


Wed 6/29 at 1 p.m. – F&B Trends

With supply chain challenges, staffing shortages, a plant-based movement and rising food costs, there’s a lot of uncertainty about what will happen next. Discover what food and beverage is trending six months into the year, ways to incorporate the trends into your own event menus, and how the trends will reshape the future of event catering. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Tracy Stuckrath, CMM, CSEP, founder of thrive! meetings & events and host of the Eating at a Meeting podcast


Wed 6/29 at 2 p.m. – Exploring the Metaverse for Associations

We’ve heard about the metaverse in the news, but what is the metaverse and what impact could it have on associations? See a demonstration of the metaverse and hear from a panel of executives how their organizations are thinking about the metaverse and potential association use cases. Get a clear breakdown of the technology behind the metaverse, operational considerations, and the challenges of the metaverse, including critical legal and ethical risks. Get a chance to experience the metaverse first-hand during an informal happy hour in our own custom campus in the metaverse. More info/register.

Hosts: Association Women Technology Champions and ASAE

Presenters:

  • Ryan Costello, Chief Strategy Officer, MemberSuite, and Co-Founder, Event Farm
  • Dorothy Deng, Partner, Whiteford Taylor Preston LLP
  • Barton Goldenberg, Founder and President, ISM. Inc.
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • Amreetha Nagaraj, MS, CSM, Head Of Consulting – US East & Canada, Box
  • Bill Murphy, CEO, RedZoneX Holdings
  • Michael Potts, Metaverse Artist and Owner, M2 Studio, Inc.
  • Jorge Luis Rivera, CAE, Director of Membership Development, National Roofing Contractors Association
  • Prabhash Shrestha, MS, PMP, CAE, Group Executive Vice President, Chief Digital Strategy Officer, ICBA
  • Bill Sweeney, Director of Business Development – North America, rooom AG

Wed 6/29 at 2 p.m. – Building a Future-Proof Strategy: How to Diversity Your Non-Dues Revenue Streams

Learn what future-proofing is and why associations need to build and maintain a future-proof NDR strategy, how to think outside the box and use non-traditional revenue drivers to diversify your association’s plan, and key considerations for identifying and implementing the right NDR initiatives for your association. 1 CAE credit. More info/register.

Host: Association Advisor

Presenters: David Butler, Senior Director, Business Development, and David Freeman, Account Manager, Naylor Association Solutions


Wed 6/29 at 2 p.m. – PCMA EduCon Makers Series Webinar: Production & Experience Outcomes

The team behind EduCon will reveal how they got creative with producing a revised hybrid event model, share the design and outcomes of the partner activations and experiences in The Hub and how collaborating with the host city partners and event suppliers led to the delivery of an immersive experience whether you participated in-person or online. 0.75 CMP credit. More info/register.

Host: PCMA


Wed 6/29 at 2 p.m. – Go Rogue: Transforming Sustainability from Optional to Imperative

Become a “GO ROGUE* change-maker” and take action for a sustainable events industry. Together, we will learn about circular design and how to apply it to carbon emissions, consumption, supply chain, and the sustainability success of your event and organization. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Aurora Dawn Benton, aka The Change-maker, Chief Change Agent, Astrapto
  • Paul Salinger, aka The Provocateur, Event Sustainability Evangelist (former Oracle VP)
  • David Fiss, aka The Cactopus, Director of Corporate Partnerships & Event Strategy, Sustainable Brands
  • Chance Thompson, aka The Designer, Co-Founder @ VIRIDESCENT

Thu 6/30 at 11 a.m. – A Global Approach to Diversity, Equity & Inclusion and Conscious Inclusion for Associations

What do we mean when we say Diversity, Equity, & Inclusion (DEI)? How does this manifest in a global context? How can we leverage a Conscious Inclusion strategy as a systemic, integrated approach to the business of advancing DEI in the global association community? Explore key questions related to how associations can embrace DEI as agents of change. 1 CAE credit. More info/register.

Hosts: ASAE and ESAE


Thu 6/30 at 12 p.m. – Events To Experiences Summit: Connect & Convert

Quality will matter over quantity. Unique experiences will stand out. Audience-focused content will move the needle. And high-value programming will get your attendee’s attention. If you can make your attendees feel something at your events, they’re going to remember you and your brand. Learn how you can deliver more immersive, engaging experiences that leave people wanting more, and then some. More info/register.

Host: Airmeet


Thu 6/30 at 12 p.m. – Smart Events: A Way to Boost Event ROI & Attendee Experiences

As in-person events make a major comeback this year, many might be tempted to return to business as usual—but this strategy risks falling behind the competition at a time when attendees are increasingly selective about the events they attend in-person. Learn what a smart event is and why they’re no longer just a ‘nice to have;’ how to use smart events to provide a better experience for both exhibitor and attendee; create a smart attendee journey with recommendations, personalization, and engagement; maximize sponsor and exhibitor ROI with smart matchmaking and real-time lead capture; and keep attendees engaged, all the way from pre-event to post-event. More info/register.

Hosts: Skift Meetings and Swapcard

Presenters:

  • Matt Snodgrass, Marketing Lead, Swapcard
  • Angela Tupper, Branded Content Editor, Skift Meetings

Thu 6/30 at 1 p.m. – Learning Subscriptions: A Win-Win for Members and Associations.

Explore how associations are repackaging education and certification programs into learning subscriptions to provide access to professional development training in a way that fits in with learners’ lifestyles and creates additional value and benefits for professionals in their industry, whether tied-into membership or sold separately. Learning subscriptions can create a recurring revenue channel for associations, helping to grow non-dues revenues more consistently. 1 CAE credit. More info/register.

Host: Non Dues-A-Palooza

Presenter: Michelle Brien, Vice President of Marketing & Product Strategy, TopClass LMS by WBT Systems


Thu 6/30 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, principal, Grace Social Sector Consulting


Fri 7/1 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Wed 7/6 at 12 p.m. – Building a Fit-for-Purpose Association Board in The Turbulent Twenties

This crucial moment in the historical trajectory of associations demands a clear-eyed assessment of the magnitude of the challenges before us. Among these myriad challenges, it is complacency that may well be the most acute short-term threat. To overcome this complacency, we must dare to imagine that every aspect of what boards are and what they do can be different from what we have been told over many decades. In short, starting today, association boards must become more. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC


Thu 7/7 at 2 p.m. – Managed Service Providers 101

MSPs are a great way to leverage more sophisticated technical help especially for smaller staff with limited tech resources. Learn how to engage an MSP and maximize the benefits for your association. We’ll cover why and how to use an MSP, how to use your current company better, and how to assess an MSP. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

  • Marco Maggio, VP Sales & Strategic Practices, All Covered
  • Dave Sobel, Owner, MSP Radio and Business of Tech Podcasts
  • James Marquis, CIO, 501 Works

Fri 7/8 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Anne Ornelas, DES, Senior Manager, Business Systems and Strategic Initiatives at CASS


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Elizabeth George via Unsplash

Association Brain Food: 6.17.22

The weekly list of free educational events and resources for the association community…

trail in the dimly lit woods – inspiration for my weekly list of free educational events and resources for the association communityDeclining conference registrations. WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. They describe the reasons behind this decline and offer solutions to overcome those barriers or engage the person elsewhere.

Learning subscriptions. At Leading Learning, Jack Coursen from ASHA describes the journey his team took on the way to a successful learning subscription business. He suggests dozens of questions you should ask before going down this road, walks you through the numbers, and explains why the pay-per-course model is hostile to lifelong learning.

Member/customer engagement. PropFuel describes a concept now being used successfully at many associations: conversational engagement. With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. It’s a new way to approach communication and engagement with members and customers.

Association turnaround. The future looked bleak for the American Philatelic Society (APS), but in this instructive case study by Carolyn Shomali at the Professionals for Association Revenue, you can find out how APS erased debt, found new revenue streams, and rejuvenated membership.

AMS implementation. Impexium describes three often overlooked requirements for successful implementations. They explain how to get buy-in from staff—and why you need it—starting with the folks at the top of the org chart, how to deal with not having enough time to do everything else on your plate, and why you should focus on business outcomes (Why), not processes (How), along with sharing other implementation advice.

Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. Some of these sins may surprise you. He also suggests next steps to help you repent for those marketing sins.

Climate change. Shelly Alcorn is blogging again! She describes five things associations can do internally about climate change. They might not be what you expect, but they make a whole lot of sense.

Return to the office. As companies and individuals debate and navigate a return to the office, Rishad Tobaccowala points out issues you should keep in mind. Given the arbitrary nature of many management decisions about which days people work in the office versus which they work at home, his last section on in-person interaction versus returning to the office is required reading.

Quick hits

Another incredibly comprehensive guide from Rene Shonerd, CAE: How to create a vendor management program. (Cimatri)

What should be in meeting minutes? (Jim Slaughter, Law Firm Carolinas)

Fern launches an exhibitor success program. It will be interesting to see the impact of this training on exhibitor ROI and whether anyone will offer the same for virtual events. (Trade Show News Network)

The rise of the 15-minute meeting. Why not? It’s worth a try. (Megan Carnegie, Wired UK)


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/17 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/17 at 4 p.m. – Job Search Series: How to Respond to Difficult Interview Questions

Anyone can interview well with a lot of preparation. Many times, candidates don’t think through which difficult questions might be asked in an interview. During an interview, you must communicate your skills and experience in a way that directly relates to the employer’s needs and how you can add value to their organization. This program will provide the tough questions and best way to answer for a successful interview. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional


Mon 6/20 at 1 p.m. – Marketing Maturity for Nonprofits (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Rachel Clemens, chief marketing officer, Mighty Citizen

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 6/21 at 8:30 a.m. – China’s Legal Complexity: The Latest Developments and Impact on Associations in China

Hear about the complexity of China’s legal environment; the latest legal developments relevant to associations, particularly China’s Foreign NGO Law and its impact on associations operating as foreign NGOs in China since the Law took effect over 5 years ago; key developments in cyber security and data protection laws in China; challenges commonly faced by professional societies and trade associations in China; approaches taken by associations operating in China; and areas of activities that may raise concerns or require transition procedures. Get an understanding of the legal and political context of the law, and a perspective on China’s ongoing domestic association reform. 2 CAE credits. More info/register.

Hosts: Kellen and Pillsbury Winthrop Shaw Pittman LLP

Presenters:

  • Steven Basart, Vice President, Asia for Kellen
  • Amy Liu, China Council, of Pillsbury Winthrop Shaw Pittman LLP
  • Jerald Jacobs, Partner of Pillsbury Winthrop Shaw Pittman LLP

Tue 6/21 from 9 a.m. to 4 p.m. – Community Platforms Demo Day

Join us for the just-in-time virtual community platform demo day featuring  presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 6/21 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Session

Join the council for best practice sharing and idea generation. Come with your questions and goals and be ready to share your experiences with others seeking advice. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Advisory Council


Tue 6/21 at 12 p.m. – How to Host Stellar Retrospectives for Better Team Results

In an ideal world, we would give great feedback and evaluate every project in an efficient yet engaging way. Our teams would always learn from past mistakes and constantly improve. Learn about the power of retrospectives and how to set up meetings and processes that will help your team reflect, learn from each other and succeed. More info/register.

Host: Slido

Presenter: leadership coach Dave Bailey


Tue 6/21 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 6/21 at 1 p.m. – AP Automation: Processing Global Payments, Eliminating Fraud, and Segregating Roles and Responsibilities to Reduce Risk

Get an overview of challenges and trends impacting financial processes in Accounts Payable departments. Hear how automation can drive new levels of efficiency and how digital transformation can improve payment analytics and eliminate manual errors. Best practices to be discussed include processing global payments to any country in any currency, strengthening fraud prevention, and segregating roles and responsibilities to ensure corporate accounting compliance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Al Ladha, CEO and Founder, iCloudAuthority


Tue 6/21 at 3 p.m. – Mental Health and Wellness Today: Critical Perspectives from Organizations on the Front Lines

Many organizations are working to reduce the stigma of mental health and wellness and have brought the topic of mental health and wellness into the forefront. But are we doing enough? And what can we be doing to further the cause? Hear association and nonprofit executives who are leading the charge on critical issues related to mental health in society and the workplace will discuss: the role associations play in helping their members with issues around mental health and wellbeing, how national organizations can use their platforms and programmatic resources to influence and educate members and those they serve, ways associations and other nonprofits are advocating for mental health issues on behalf of the population as whole, and how associations can serve the needs of their own staff with respect to mental health and wellness. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dennis P. Stolle, Senior Director of Applied Psychology, American Psychological Association
  • Nathan Monell, Executive Director, National Parent Teacher Association
  • Schroeder Stribling, President and CEO, Mental Health America
  • Richard Yep, CAE, FASAE, Chief Executive Officer, American Counseling Association
  • Debra Zabloudil, FACHE (moderator), VP, Learning, ASAE

Wed 6/22 from 10 a.m. to 5 p.m. – UST Ed Symposium (Washington DC and online)

We have combined four dynamic sessions for an in-person one day event to learn, earn, & network with your peers: Everything you wanted to know about engagement scoring (but didn’t know to ask); IT Zen: how to create harmony across leadership, business and technology; Understanding the payments ecosystem of your association/nonprofit; and membership engagement: pass the pen. 5 CAE credits. Location: Washington DC and online. More info/register. Cost: $25. I’m making an exception by listing this paid event, but since it includes lunch and happy hour, it’s practically free.

Host: U.S. Transactions Corp.


Wed 6/22 at 12 p.m. – Membership: Let’s Solve It

According to the 2021 Membership Marketing Benchmarking Report, 47% of associations are reporting declines in their total membership. Much of this is due to a decrease in membership renewals: this year, 45% of associations noted a downturn in renewals, which was nearly double what associations experienced in the previous year. We will address how to approach this riddle and present ideas you can translate to your own organization. More info/register.

Host: Juno

Presenter: Chris Vaughan, Chief Strategy Officer, Sequence Consulting


Wed 6/22 at 12 p.m. – Data-Driven Virtual Events

Peel back the mystery surrounding the massive data opportunity for virtual events. Learn about the key features and experiences that drive audience engagement and what data you should be paying attention to. Hear about tactics and technology to drive audience engagement, membership and marketing data to track to grow your show, and why being data-driven is your best investment for 2022. 1 CAE credit. More info/register.

Host: EVA

Presenters:

  • Joe Colangelo, CEO, Bear Analytics
  • Vinnu Deshetty, Event Tech Advocate, EVA

Wed 6/22 at 2 p.m. – Workplace Wellness – Why it Matters & What You Need to Know

Learn the latest and most significant trends in workplace wellness today, explore why this conversation matters (particularly regarding how it affects mental health at work), and the role of senior leaders and managers in helping their teams work better together in a remote/hybrid environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Laura Putnam, CEO of Motion Infusion


Wed 6/22 at 2 p.m. – Tapping Into a Destination’s Intellectual Capital

When evaluating a destination for meetings and events, planners often overlook a key resource: local universities and businesses. Thought leaders from these entities can be tapped to enrich an event’s education sessions and overall agenda, elevating the program to a higher level. Learn how CVBs can be a resource for connecting groups with local thought leaders and why local expertise should be considered in the selection process. Hear about examples of events that featured experts from universities and businesses. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Emily Scheiderer, Director of Education, Sales and Service, Destinations International
  • Gregg Talley, President & CEO, Talley Management Group
  • Lisa Grimaldi (moderator), Editor, Incentives and Destinations, Northstar Meetings Group

Wed 6/22 at 3 p.m. – Accessibility Today: Making Virtual and In-Person Events Inclusive for All

Despite ramped-up efforts to advance diversity, equity, and inclusion to respond to warranted social and cultural pressure, organizations are still lagging in ensuring their events are accessible and inclusive to all. Hear ways to make events more welcoming and how planners can lead the way in becoming accessibility champions within their organizations for their events. More info/register.

Host: Event Leadership Institute

Presenters:

  • Joshua Klipp, Esq., Certified Access Specialist (CASp), Principal & Founder, Made Welcome
  • Christopher Lee, Vice President, CLO & IAAP Managing Director, The Global Initiative for Inclusive ICTs
  • Amy Lund, Teacher and Former President, Illinois Association for Education and Rehabilitation for the Blind and Visually Impaired
  • Paula Goldrich, Product Marketing Manager, Webex Events
  • Howard Givner (Moderator), Founder and CEO, Event Leadership Institute

Thu 6/23 at 6 a.m. – On Driving User Adoption: Best Practices and Lessons Learnt from Nonprofit and Education Customers

Learn about Salesforce’s six principles for adoption: Change Management, Demonstrate Leadership Buy-In, Know Your End-Users, Be Meaningful & Drive Value, Commit to Simplicity, and Continually Iterate & Improve. Hear how clients have applied these principles in their organization and what they have learnt. More info/register.

Host: Salesforce


Thu 6/23 at 9 a.m. – In-Person Events Are Not What They Used To Be

Attendees are looking forward to shaking hands, networking by the coffee desk, and experiencing the beauty of the different venues at events. However, we are not jumping back to exactly where we were before. Learn how the pandemic changed the in-person experience and how to adapt to it, how to balance in-person and virtual components to deliver the right message to the right audience at the right time, what mistakes to avoid when going back to in-person events, the top 5 things to remember when organizing an in-person event post-pandemic, and what we learned from virtual events and how to use them for the in-person experience. More info/register.

Host: 6Connex Marketing

Presenters:

  • Maciej Ryś, VP at Proidea
  • Cara Poole, Customer Experience Manager at 6Connex
  • Barbara Kozanecka, Marketing Coordinator EMEA at 6Connex

Thu 6/23 at 10 a.m. – Journey to Net-Zero

What does it mean to be ‘Net Zero’? Can this realistically be achieved? And what does the journey look like for those just starting, and for those well on their way? This four-part mini-series of The C&IT Show will help event planners gain knowledge, successfully benchmark, observe real-life examples, plan for the future, and will take you on a journey that will result in change both for your organization and the industry as a whole. More info/register.

Host: C&IT


Thu 6/23 at 11 a.m. – Countdown to the Midterms: Summer Legislative Priorities You Can’t Afford to Miss

Learn about what’s driving the policy agenda this summer, how government funding will come into play, and what the 117th Congress’ priorities are as the legislative calendar works against them. More info/register.

Host: FiscalNote

Presenters:

  • Jason Dick (moderator), Editor-in-Chief, CQ Roll Call
  • Ariel Cohen, Health Care Reporter, CQ Roll Call
  • Peter Cohn, Policy Editor, CQ Roll Call
  • Kate Ackley, Senior Staff Writer, CQ Roll Call

Thu 6/23 at 11 a.m. – Advocacy and Impacting Change

Advocacy remains as important as ever for communicating the issues that matter most for your organization and driving positive change in your industry. Hear valuable insights for promoting your organization’s mission, drawing support for your cause, influencing policy change, and becoming a more powerful advocate. More info/register.

Host: CEO Update

Presenters:

  • Reid Wilson (moderator), national correspondent, The Hill
  • Leslie Sarasin, president and CEO, FMI, The Food Industry Association
  • David Chavern, president and CEO, News Media Alliance

Thu 6/23 at 12 p.m. – PDAC Town Hall: Virtual Meetings Are Here to Stay: What You Need to Know

Join your professional development colleagues in a facilitated experience-sharing discussion on planning and managing virtual meetings, lessons learned along the way, and what your organization is looking toward in 2022 and beyond. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitators:

  • Hannah Andrews, CAE, Director of Digital Learning, Endocrine Society
  • Rebecca Campbell, CAE, COO and CLO, Colorado Society for CPAs
  • Jack Coursen, Senior Director of ASHA Professional Development, American Speech-Hearing-Language Association
  • Kyle Lambert London, CAE, Manager, Leadership Development and Engagement, National Association of Realtors

Thu 6/23 at 12 p.m. – Marketing Your Career Center

Learn how to drive engagement within your career center and market your career center to increase traffic, all while driving new streams of non-dues revenue for your association. More info/register.

Host: Web Scribble

Presenter: Nicole Ouellette, Marketing Manager at Web Scribble


Thu 6/23 at 12 p.m. – 2022 Association Trends Study Big Reveal: The Future-Focused Member Experience

Hear a deep dive into the comprehensive findings of the 2022 Association Trends Study, including insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Pam Loeb, Principal, Edge Research
  • Tirrah Switzer, Senior Director of Product Marketing, Community Brands

Thu 6/23 at 12 p.m. – Grassroots Mobilization: What Your Organization Needs to Know (Washington DC)

Learn about the key rules nonprofits need to be aware of in order to communicate with confidence. Hear how various types of grassroots communications may trigger lobbying registration and reporting, campaign finance disclosures, and charitable solicitation registration, as well as the tax implications of grassroots advocacy and laws that may apply to communications in particular types of media. More info/register. Location: Washington DC.

Host: Venable LLP

Presenters: Janice M. Ryan, Partner, and Meredith K. McCoy, Counsel, Venable LLP


Thu 6/23 at 1 p.m. – Taking That First Step: How to Get Started with Your Website Redesign

How do you get started with a website redesign effort? If you’re challenged with taking that first step, hear about ways to move your website project forward and lay the foundation for success. Learn how to prepare your team and identify quick wins, prioritize high “bang for the buck” tasks, get started without knowing everything, and create a roadmap to maximize your ROI. 1 CAE credit. More info/register.

Host: Results Direct

Presenters: Laura Johnson and Missy Sutton, CAE, experienced association advocates at Results Direct


Thu 6/23 at 1 p.m. – The Elements of Member Value

What members value from their association isn’t always obvious and can be psychologically difficult to pin down. However, universal building blocks of value can show associations opportunities to improve their performance and where to break into new opportunities. Understanding the elements of value can lead to stronger member loyalty, a greater willingness to participate with your association, and sustained growth. Learn about the Elements of Member Value and how associations can benefit from incorporating them into how you think about your association’s mission and what leads to a closer connection to members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Thu 6/23 at 2 p.m. – Take Charge of Your Content: Know What You Have and How to Improve It

The key to enhancing the effectiveness of your website content is combining hard data (analytics) with human analysis (you). Learn how to keep your digital content organized through a content audit and how to analyze your member’s behavioral and demographic data to identify what content is most valuable to which members. Combining an audit with data will help you uncover gaps in your content so you can make meaningful, strategic changes for improved member engagement. It will also allow you to stop creating content that’s doing nothing. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Andrew Buck, Associate Creative Director – Copy, Mighty Citizen
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Fri 6/24 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/24 at 4 p.m. – Return to In-Person Meetings and What to Consider

As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering? Join us for a panel discussion on how three associations have transitioned back to in-person and/or continued virtual programs. Attendees will leave with knowledge of safety precautions to consider and ideas to support the development of protocols. More info/register.

Host: Fridays@4

Presenters:

  • Darlene Somers, CMP DES, Director of Meetings, International Association of Venue Managers
  • Feborah Dixon, CMP, Conference Producer, American Institute of Certified Public Accountants
  • Andrea Massengile, CMP, Senior Meeting Planner, American Chemical Society

Tue 6/28 at 2 p.m. – Member-Centric Strategic Planning: The Mistakes Associations Make with their Members

Everyone in the association world thinks they are member-centric, but there are things associations do that get in the way of prioritizing their members. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. More info/register.

Host: Grype

Presenter: Carol Hamilton, principal, Grace Social Sector Consulting


Wed 6/29 at 2 p.m. – Exploring the Metaverse for Associations

We’ve heard about the metaverse in the news, but what is the metaverse and what impact could it have on associations? See a demonstration of the metaverse and hear from a panel of executives how their organizations are thinking about the metaverse and potential association use cases. Get a clear breakdown of the technology behind the metaverse, operational considerations, and the challenges of the metaverse, including critical legal and ethical risks. Get a chance to experience the metaverse first-hand during an informal happy hour in our own custom campus in the metaverse. More info/register.

Hosts: Association Women Technology Champions and ASAE

Presenters:

  • Ryan Costello, Chief Strategy Officer, MemberSuite, and Co-Founder, Event Farm
  • Dorothy Deng, Partner, Whiteford Taylor Preston LLP
  • Barton Goldenberg, Founder and President, ISM. Inc.
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • Amreetha Nagaraj, MS, CSM, Head Of Consulting – US East & Canada, Box
  • Bill Murphy, CEO, RedZoneX Holdings
  • Michael Potts, Metaverse Artist and Owner, M2 Studio, Inc.
  • Jorge Luis Rivera, CAE, Director of Membership Development, National Roofing Contractors Association
  • Prabhash Shrestha, MS, PMP, CAE, Group Executive Vice President, Chief Digital Strategy Officer, ICBA
  • Bill Sweeney, Director of Business Development – North America, rooom AG

Thu 6/30 at 11 a.m. – A Global Approach to Diversity, Equity & Inclusion and Conscious Inclusion for Associations

What do we mean when we say Diversity, Equity, & Inclusion (DEI)? How does this manifest in a global context? How can we leverage a Conscious Inclusion strategy as a systemic, integrated approach to the business of advancing DEI in the global association community? Explore key questions related to how associations can embrace DEI as agents of change. 1 CAE credit. More info/register.

Hosts: ASAE and ESAE


Thu 6/30 at 1 p.m. – Learning Subscriptions: A Win-Win for Members and Associations.

Explore how associations are repackaging education and certification programs into learning subscriptions to provide access to professional development training in a way that fits in with learners’ lifestyles and creates additional value and benefits for professionals in their industry, whether tied-into membership or sold separately. Learning subscriptions can create a recurring revenue channel for associations, helping to grow non-dues revenues more consistently. 1 CAE credit. More info/register.

Host: Non Dues-A-Palooza

Presenter: Michelle Brien, Vice President of Marketing & Product Strategy, TopClass LMS by WBT Systems


Thu 6/30 at 1 p.m. – Nonprofit Leadership Roundtable

Leaders often struggle on their own to solve their challenges. But what if you could get coaching from your peers on your burning issue—not advice, but insightful questions that invite you to think about your challenge or opportunity from a different angle. Join us to be coached and to coach. Not only will you get help with the issues you are grappling with today, you will practice important leadership skills. More info/register.

Host: Carol Hamilton, principal, Grace Social Sector Consulting


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Lukasz Szmigiel via Unsplash

Association Brain Food: 6.10.22

The weekly list of free educational events and resources for the association community…

pond in June – inspiration for my weekly list of free educational events and resources for the association communityStaffing issues. If member companies are struggling to recruit and keep staff, they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices.

Office myths. When announcing a return to the office, many association leaders are living in magical reality. Mark Athitakis at Associations Now says these leaders hope to get “back to pre-pandemic standards and rituals”—rituals they incorrectly assume lead to better results for the organization and its staff. He says, “If you want people to change how they work, you need to be prepared to tell them why”—and those reasons should be based in fact, not myths.

Unproductive meetings. I’m astounded by the research I read on the increase in remote meetings. Meetings are broken, says Rebecca Hinds at Inc., so it’s time for a Meeting Doomsday, a tactic her team used at Asana. Maybe if you help members eliminate Zoom fatigue, they’ll be more likely to attend your virtual programs.

AMS expectations. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members, you better start shopping for a new one.

Board governance. Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. The CGO is charged with catalyzing improved board performance. Although you’ll see mentions of fundraising in this post, the points they raise apply to association boards too. The authors describe reasons for governance challenges, benefits of appointing one director as a CGO, and the CGO selection and implementation process.

Digital ageism. Digital ageism goes both ways. Mark Schaefer says, “As a [50-something] person working in a youth-oriented profession, I’m aware of the subtle cultural torpedos of ageism.” But that’s not the only ageism he sees. “Youthful digital natives are driving much of the change in the business world through bold and creative technology adoption. They are teaching us new ways to connect, collaborate, and create.” He says we should seek and accept wisdom wherever it exists, including out of the mouths of babes.

Data security. When it comes to cybersecurity, association execs should keep in mind the old saying about not knowing what you don’t know. If you’re not a security expert, how do you know if your IT team is following the best data security practices? This concise guide from Wicket gives you the lowdown on data security practices to avoid, staff training issues, a recovery plan template and more.

Quick hits

The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. (Andy Crestodina, Orbit Media Studios)

One of the things I missed most during the pandemic: Why talking to strangers is the best thing you can do for your mental health. (Chris Bourn, Mel)

An unknown, extraordinarily ancient (11-13,000 years old) civilization buried under eastern Turkey. (Sean Thomas, The Spectator)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I should’ve halved the jalapeño-avocado dressing recipe I made last week for a potato salad. But I’ve been finding ways to use it ever since, like smearing it all over baked mahi mahi and yellowfin tuna.

Long ago, Jim bought a bottle of Ouzo because he needed some for a dish he was making. It’s been hanging around ever since, so I’m going to build some menus around it. First up, this Greek (of course) fish dish. I added onion, Kalamata olives and fresh herbs to my version with almaco jack. On the side, an asparagus sauté with bacon, red bell pepper, red onion and fresh basil.

A one-pan meal for Sunday—and lots of leftovers: ground turkey, ground chorizo, sweet potato, greens and black bean skillet.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 6/10 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Villy Savino, Vice President of Technology Transformation for CoreNet Global

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/10 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/10 at 4 p.m. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion)

Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Reading the book in advance is encouraged, but it’s not required. Plan to attend a lively discussion on how to find your, your team’s and your organization’s underlying purpose. More info/register.

Host: Fridays@4


Mon 6/13 at 1 p.m. – Workplace Wellness (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell, Midlife Wellness Coach

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 6/13 at 1:30 p.m. – 30-Minute Monday | Pivot to Pirouette

Many in our industry are pivoting right now. Are you new to meetings and events? Do you sometimes feel overwhelmed like you’re not sure how you ended up in the industry? You may have “pivoted” to us but we can help you “pirouette” into your new role in the field. Learn how you can turn your pivot into a graceful and applause worthy pirouette. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: Melissa Eggert and Nikki Gonzales from Soundings


Tue 6/14 at 11 a.m. – Marketing Automation: Best Practices

Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several marketing automation best practices and how industry leaders get value out of their marketing automation investment. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan


Tue 6/14 from 11 a.m. to 1:30 p.m. – REvolve: Designing Smarter In-Person Events

Learn how to forecast the results of your next in-person event in an ever-changing environment, stay on top of your role as an event organizer when the industry is moving so quickly, maintain your sanity as your resources are reduced while your workload is increasing, plan for an event venue when you can’t predict attendee numbers, and manage rising costs and inflation as you organize your next in-person event. More info/register.

Host: Evolve Community


Tue 6/14 at 12 p.m. – The Great Resignation Doesn’t Have to Threaten Your DEI Efforts

Organizations are struggling to “win” in an extremely competitive talent market. As a result, the desire to quickly fill a role with any qualified candidate has overtaken previous commitments to increasing the representation of candidates from historically marginalized backgrounds. By reverting to old behaviors, organizations risk losing ground on their diversity efforts. Learn how to attract and recruit qualified, diverse candidates in a competitive talent market and navigate DEI during the Great Resignation. More info/register.

Host: OpenSesame

Presenters:

  • April Allen, Senior Director of Diversity, Equity, and Inclusion at Peacehealth
  • Tara Cooper, Equity Diversity & Inclusion Strategist

Wed 6/15 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Get the first look at the data from the most current and comprehensive examination of association strategy. Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies to discover the ideas that association leaders believe are most critical to success. Learn which key strategies are so essential to the future of associations and why, what principal challenges are facing associations as the sector continues to change in relation to current events, and how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Nikki Golden, CAE, strategist; Meg Whedbee, senior analyst; and Dean West, founder and president, Association Laboratory


Wed 6/15 at 12 p.m. – CRP Idea Swap: Helping Chapters Embrace Change

We need chapter leaders to make changes: huge ones like shifting structures; medium like embracing new volunteer models, support services and affiliate agreements; or easy like changing your schedule. Resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start. Unfortunately, we underestimate how our leader training can support us in leading that change. This idea swap will explore how we can use our current and future training opportunities to help chapters embrace change. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 6/15 at 1 p.m. – Content By Members, For Members

Learn how you can make sure you are utilizing the right engagement channels to reach members and attain new ones. We will discuss generational gaps, engagement tactics, and how to present your message. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Alfred McKelvy, Sr. Director, Strategic Partnerships, Multiview


Wed 6/15 at 1 p.m. – 4 Outdated Email Practices & How to Modernize your Email Marketing Program

Learn about four email marketing practices that may be hurting more than helping, and the steps to take to supercharge your email program and drive more conversions. Find out how to deliver better, more personalized email campaigns by incorporating subscriber feedback and engagement signals; level up your email creative strategy by leveraging machine learning and AI; and measure the things that matter by ditching antiquated vanity metrics and diving below the surface with your campaign reporting and analytics to understand what’s really going on with your subscribers. More info/register.

Host: American Marketing Association

Presenters: Danielle Gallant and Megan Farquharson, Email Strategists from Validity


Wed 6/15 at 1 p.m. – Mastering the New Ecosystem: How to Keep Pace With the Changing World of Events

As teams are stretched to their limits and job roles expand and become more complex, the need is emerging for planners to have a new network of resources, expertise, and support. This event ecosystem can help fill skills and capabilities gaps and offers planning teams new avenues for successfully managing and executing their events. Learn how an event ecosystem can assist you in mastering the new event landscape, including the elements of an ecosystem (spoiler alert – it’s more than just tech) and tips for using an ecosystem to overcome gaps in skills or capabilities. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Mike Dietrich, Vice President of Product Marketing, and Julie Haddix, Senior Director, Industry Solutions, Cvent


Wed 6/15 at 1 p.m. – The Key to Event Personalization

To test how organizations could use preferences to personalize experiences, Google Xi recently partnered with Storycraft Lab and its “Experience Profiles” tool. Learn about the connection between personalization, participation, and engagement—and how tapping into personal preferences can translate into a more inclusive experience. Join this fireside chat to hear about their experiments with putting personalization into practice. More info/register.

Host: Bizzabo

Presenters:

  • Megan Henshall, Global Events Strategic Solutions Lead at Google
  • Naomi Clare-Crellin, Founder and CEO of Storycraft Lab

Wed 6/15 at 2 p.m. – How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

LinkedIn is the most impactful professional network in existence. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including embracing and positioning your association’s value proposition on LinkedIn; strategies for Groups, Events, Company Pages and connection outreach; planning for content that connects; building bridges to new association revenue opportunities; and why your team’s individual posts impact hiring and talent acquisition. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Larry Eason, Senior Strategist
  • Colleen McKenna, CEO and Founder, Intero Advisory

Wed 6/15 at 2 p.m. – The Biggest Policy Brewing in Healthcare & How to Stay Ahead in an Election Year

With a surge of legislative and regulatory activity focused on healthcare due to the pandemic, and multiple stakeholders in the industry to influence during an election year, is your team prepared to tackle these issues? Learn how to manage healthcare policy developments as they emerge, engage with key stakeholders, and tackle the top issues on your agenda. More info/register.

Host: FiscalNote

Presenters:

  • Pepin Tuma, Senior Director of Government and Regulatory Affairs, Academy of Nutrition and Dietetics
  • Angela Shuman, Director of State Government Affairs, American College of Cardiology
  • Jessica Wehrman (moderator), Health Policy Editor, CQ Roll Call

Thu 6/16 at 10 a.m. – Revenue, Renewals & ROI: How 4 Associations Made it Happen with a Mobile App

Mobile is now a “must have” for associations to connect and engage members—and generate ROI. Hear proven strategies and successes from INFORMS, American Association of Airport Executives, Institute of Quarrying, and British Orthopaedic Association for growing revenue, renewals, and ROI through member and event apps. 0.5 CAE credit. More info/register.

Host: Results Direct


Thu 6/16 at 3 p.m. – Data Bites & Happy Hour: Tips and Tricks on How to Talk Data (Arlington VA)

Have you ever wanted to be a little more comfortable when talking data? We will share a brief overview on the most important things you should know so you can be just dangerous enough to talk data, and follow with an AMA (Ask Me Anything) session. Then, we’ll wrap up with interactive working groups around tips for speaking about data and the biggest data problems facing us in 2022, including suggested ways to overcome them and take the next step in your data journey. 1 CAE credit. More info/register. Location: Arlington VA.

Hosts: Association Women Technology Champions and Association Analytics


Thu 6/16 at 9 a.m. – Reenergize Your Event Revenue

Learn how to squeeze more revenue from your in-person events, and generate more leads and improve ROI for your exhibitors and sponsors, to increase rebooking. Hear about the latest trends on packaging digital products. More info/register.

Host: Grip

Presenter: Frederic Malgoire, Managing Partner of E3 (Energy Events Experts)


Fri 6/17 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/17 at 4 p.m. – Job Search Series: How to Respond to Difficult Interview Questions

Anyone can interview well with a lot of preparation. Many times, candidates don’t think through which difficult questions might be asked in an interview. During an interview, you must communicate your skills and experience in a way that directly relates to the employer’s needs and how you can add value to their organization. This program will provide the tough questions and best way to answer for a successful interview. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional


Tue 6/21 from 9 a.m. to 4 p.m. – Community Platforms Demo Day

Join us for the just-in-time virtual community platform demo day featuring  presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 6/21 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch Session

Join the council for best practice sharing and idea generation. Come with your questions and goals and be ready to share your experiences with others seeking advice. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Advisory Council


Tue 6/21 at 1 p.m. – AP Automation: Processing Global Payments, Eliminating Fraud, and Segregating Roles and Responsibilities to Reduce Risk

Get an overview of challenges and trends impacting financial processes in Accounts Payable departments. Hear how automation can drive new levels of efficiency and how digital transformation can improve payment analytics and eliminate manual errors. Best practices to be discussed include processing global payments to any country in any currency, strengthening fraud prevention, and segregating roles and responsibilities to ensure corporate accounting compliance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Al Ladha, CEO and Founder, iCloudAuthority


Wed 6/22 from 10 a.m. to 5 p.m. – UST Ed Symposium (Washington DC)

We have combined four dynamic sessions for an in-person one day event to learn, earn, & network with your peers: Everything you wanted to know about engagement scoring (but didn’t know to ask); IT Zen: how to create harmony across leadership, business and technology; Understanding the payments ecosystem of your association/nonprofit; and membership engagement: pass the pen. 5 CAE credits. Location: Washington DC. More info/register. Cost: $25. I’m making an exception by listing this paid event but it includes lunch and happy hour, so that’s practically free.

Host: U.S. Transactions Corp.


Wed 6/22 at 2 p.m. – Workplace Wellness – Why it Matters & What You Need to Know

Learn the latest and most significant trends in workplace wellness today, explore why this conversation matters (particularly regarding how it affects mental health at work), and the role of senior leaders and managers in helping their teams work better together in a remote/hybrid environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Laura Putnam, CEO of Motion Infusion


Thu 6/23 at 12 p.m. – PDAC Town Hall: Virtual Meetings Are Here to Stay: What You Need to Know

Join your professional development colleagues in a facilitated experience-sharing discussion on planning and managing virtual meetings, lessons learned along the way, and what your organization is looking toward in 2022 and beyond. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Facilitators:

  • Hannah Andrews, CAE, Director of Digital Learning, Endocrine Society
  • Rebecca Campbell, CAE, COO and CLO, Colorado Society for CPAs
  • Jack Coursen, Senior Director of ASHA Professional Development, American Speech-Hearing-Language Association
  • Kyle Lambert London, CAE, Manager, Leadership Development and Engagement, National Association of Realtors

Thu 6/23 at 1 p.m. – The Elements of Member Value

What members value from their association isn’t always obvious and can be psychologically difficult to pin down. However, universal building blocks of value can show associations opportunities to improve their performance and where to break into new opportunities. Understanding the elements of value can lead to stronger member loyalty, a greater willingness to participate with your association, and sustained growth. Learn about the Elements of Member Value and how associations can benefit from incorporating them into how you think about your association’s mission and what leads to a closer connection to members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Thu 6/23 at 2 p.m. – Take Charge of Your Content: Know What You Have and How to Improve It

The key to enhancing the effectiveness of your website content is combining hard data (analytics) with human analysis (you). Learn how to keep your digital content organized through a content audit and how to analyze your member’s behavioral and demographic data to identify what content is most valuable to which members. Combining an audit with data will help you uncover gaps in your content so you can make meaningful, strategic changes for improved member engagement. It will also allow you to stop creating content that’s doing nothing. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Andrew Buck, Associate Creative Director – Copy, Mighty Citizen
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Association Brain Food: 6.3.22

The weekly list of free educational events and resources for the association community…

big horned sheep standing on a rock – inspiration for my weekly list of free educational events and resources for the association community Association credentialing programs. WBT Systems shares research from the Society for Human Resource Management, which found that employers value ‘alternative’ credentials—non-degree credentials. However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. WBT suggests ways to overcome these barriers so you can attract more employers and employees to your credentialing programs.

Technology selection. In a recent webinar, MemberSuite’s Ryan Costello asked an association exec, selection consultant, and one of his sales colleagues for advice on knowing when it’s time to upgrade technology, setting project expectations, identifying requirements, and considering the people factor. They also talked about the new direction association management software is taking.

Sponsorship strategy. EventMobi published a comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events. It’s a masterclass in selling, pricing and delivering sponsorships, measuring ROI, and writing a post-event report for sponsors.

Communication challenges. Many irksome communication and meeting issues are symptoms of a bigger unresolved problem: the need to revisit and clarify communication fundamentals. Achurch Consulting advises going back to square one and suggests how to bring clarity and intentionality to the way your team communicates and collaborates.

Digital resource library. Lead Marvels explains how your association and members would benefit from a content hub on your website, like the one I have here on Association Brain Food. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue.

Quick hits

Google’s productivity expert’s recommendations for mastering your email. (Mohit Mamoria, Mailman)

A computer scientist explains ‘no-code,’ which is used by non-programmers to build an increasing percentage of the world’s software. (Tam Nguyen, The Conversation)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I’ve been anxiously awaiting the arrival of soft-shell crabs and finally had my wishes granted. They are swooningly delicious. I dusted ours with flour and sautéed them in butter with just a bit of oil. OMG. Thank you, Locals Seafood—the best place to buy NC seafood in the Triangle.

I made a new potato salad recipe for a cookout we hosted last weekend: roasted potato salad with jalapeño-avocado dressing. Roasting potatoes is the way to go for salads, especially when you toss them first with garlic and onion powder. If you make this, cut the dressing recipe in half—it makes way too much, but is tasty. I never thought of using avocado as a mayo substitute, but next time I will probably omit the mayo altogether. I topped baked mahi mahi fillets with some of the leftover dressing the other night and will repeat that with yellowfin tuna tonight.

I made blueberry crumb bars for the cookout since NC blueberries are plentiful right now. They’re easy to whip up in the morning and make a good breakfast pastry too.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 6/3 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 6/3 at 4 p.m. – ASAE Member Benefits: Make the Most of Your Membership

Hear about ASAE resources members have used to excel in association management. By the end of this session, you will be prepared to explore all ASAE membership and network have to offer and be familiar with opportunities to expand your network and pursue professional development. More info/register.

Host: Fridays@4

Presenter: American Society of Association Executives (ASAE) Member Relations Manager Vanessa Gonzalez-Leyva


Mon 6/6 at 1 p.m. – Future of the Airline Industry in the COVID Era (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Joost Hasperhoven

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 6/6 at 1:30 p.m. – How to Create an Effective Hybrid Event Strategy

Hybrid events are ever evolving and still a bit of a gray area. Hear about the main pillars to a successful hybrid events program and how you can up-level your attendee’s experience. 0.5 CMP credit. More info/register.

Host: MPI

Presenters: Lisa Vogel and Yvonne deFuria, CMP, Webex Events (formerly Socio)


Tue 6/7 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Tue 6/7 at 12 p.m. – Curated Data Exploration

This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Hosts: Data Analytics Network and Association Analytics


Tue 6/7 at 12 p.m. – Stop Scrolling, Start Designing Intentional Experiences

As we return full-force face-to-face we have to consider the new needs of participants. Having spent the last year hosting events on two continents, there are many shareable takeaways that will be brought forward in this session. Topics include: if we can’t ditch technology, how to integrate it to drive results; define your purpose with tools for stakeholder buy-in; and formats you can experiment with for best event participant ROI. 1 CMP credit. More info/register.

Host: MPI

Presenter: Tahira Endean, CMP, CITP, CED, DES, Event Producer, College Instructor, SITE Global


Tue 6/7 at 2:30 p.m. – The Resignation of Old Ideas: Offsetting Challenges of Association Management

There are several ways to streamline a process that includes various approaches and modern business technology platforms that help organizations thrive. Learn which techniques can you apply to your association. Hear how to optimize association management processes and support the next generation of leaders. More info/register.

Host: Meeting Expectations

Presenters: from Meeting Expectations: Karl Kirsch, CAE, Vice President; Amanda Hammerli, CMP, Association Manager; Amelia Neiger, Education Specialist; and Joey Sirmons (Moderator), Director, Multimedia Production


Wed 6/8 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Wed 6/8 at 11 a.m. – Your Knowledge-Base Isn’t Just ONE System, It’s All of Them

For a long time now, the association narrative has centered around: bring all our content into one central location and go from there. A more effective approach is to leave your content where it is and let your search tool find it where it lives. Learn how to let your systems do what they do best while consumers of your respective knowledge enjoy an aggregated and consistent content discovery experience. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Johnny Clayton, Chief Growth Officer, FUSE Search


Wed 6/8 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Join us as we share tips for formulas for creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 6/8 at 2 p.m. – Research Q&A: Understanding Shifts in Convention City Competitiveness

As the world reopens, destinations are eager to welcome back group business. But selecting the right destination for your convention is easier said than done. Northstar Meetings Group’s 2022 Convention Cities Index aims to make the site-selection process easier for planners of large events. Hear about the latest data from the 2022 Convention Cities Index and discuss how and why city rankings have shifted over the past six months. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters: Elise Schoening, senior associate editor, and Loren Edelstein, vice president/content director, Northstar Meetings Group


Wed 6/8 at 3 p.m. – Data Analytics Trivia

Test your data analytics knowledge or soak up some new knowledge with a group of fun data geeks. We’ll challenge your brain with general analytics questions and throwbacks to previous how-to sessions. And yes, there will be prizes! More info/register.

Host: Association Analytics


Thu 6/9 from 9 a.m. to 12:45 p.m. – SURGE: Explore

The goal of SURGE 2022 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. With lessons from association pros who have experienced many of the issues you’re facing today, you’ll learn to look beyond current challenges and develop into a leader of the future. CAE credits. More info/register.

Host: Sidecar


Thu 6/9 at 10 a.m. – Big Buzz Breakfast Club: Is Your Nonprofit As Secure As It Needs To Be?

Learn about cybersecurity threats, costs involved, managing a hybrid workforce, measures you can take to prevent against compromise and what you should be doing today to secure your organization appropriately. Attendees will have access to a 30-Item Checklist for determining their level of security within their organization. More info/register.

Host: Big Buzz Idea Group

Presenter: Laura Barker, co-founder of BridgePoint Technologies


Thu 6/9 at 11 a.m. – How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income

When releasing an RFP to evaluate new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. With compliance standards to meet and risks to mitigate, there is much to understand about the credit card processing flow, players, terminology, and musts. Learn how to write your RFP, evaluate your perspective merchant service providers based on the criteria most important for your organization, identify the gaps in your current payments ecosystem, and what to ask to reduce these issues in the future. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Julie Duncan, VP Sales, Association Practice Leader, and Wade Tetsuka, CPA, President, UST


Thu 6/9 at 1 p.m. – Learning, Practice, and Credentials: Building a Virtuous Cycle for Your Learning Business

Your learning business can support learning’s cyclical nature by connecting it with practice and credentials, creating a virtuous cycle that benefits your learners and your learning business’s reach, revenue, and impact. Learn why, if you offer education, practice, or credentials, expanding to offer the others makes logical and business sense. Explore how to create effective practice opportunities, look beyond competencies and consider outcomes when creating credentials, and use the Learning Business Maturity Model to act on the opportunity for your organization. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning


Thu 6/9 at 2 p.m. – You Don’t Need a Buyer Persona, You Need Audience Personas

Sure, your marketing team is aligned under one cohesive strategy. But your colleagues all have different objectives. So why would they operate with a singular buyer persona? Instead, consider a group of audience personas—where a buyer persona is one piece in the puzzle. Learn how to research for personas, map personas to each marketing function, and enact influence marketing after you already have a group of personas. More info/register.

Host: SparkToro

Presenters: Amanda Natividad, VP Marketing, and Rand Fishkin, Co-Founder & CEO, SparkToro


Fri 6/10 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Villy Savino, Vice President of Technology Transformation for CoreNet Global


Fri 6/10 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 6/10 at 4 p.m. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion)

Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Reading the book in advance is encouraged, but it’s not required. Plan to attend a lively discussion on how to find your, your team’s and your organization’s underlying purpose. More info/register.

Host: Fridays@4


Wed 6/15 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Get the first look at the data from the most current and comprehensive examination of association strategy. Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies to discover the ideas that association leaders believe are most critical to success. Learn which key strategies are so essential to the future of associations and why, what principal challenges are facing associations as the sector continues to change in relation to current events, and how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Nikki Golden, CAE, strategist; Meg Whedbee, senior analyst; and Dean West, founder and president, Association Laboratory


Wed 6/15 at 12 p.m. – CRP Idea Swap: Helping Chapters Embrace Change

We need chapter leaders to make changes: huge ones like shifting structures; medium like embracing new volunteer models, support services and affiliate agreements; or easy like changing your schedule. Resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start. Unfortunately, we underestimate how our leader training can support us in leading that change. This idea swap will explore how we can use our current and future training opportunities to help chapters embrace change. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 6/15 at 2 p.m. – How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

LinkedIn is the most impactful professional network in existence. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including embracing and positioning your association’s value proposition on LinkedIn; strategies for Groups, Events, Company Pages and connection outreach; planning for content that connects; building bridges to new association revenue opportunities; and why your team’s individual posts impact hiring and talent acquisition. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Larry Eason, Senior Strategist
  • Colleen McKenna, CEO and Founder, Intero Advisory

Thu 6/16 at 3 p.m. – Data Bites & Happy Hour: Tips and Tricks on How to Talk Data (Arlington VA)

Have you ever wanted to be a little more comfortable when talking data? We will share a brief overview on the most important things you should know so you can be just dangerous enough to talk data, and follow with an AMA (Ask Me Anything) session. Then, we’ll wrap up with interactive working groups around tips for speaking about data and the biggest data problems facing us in 2022, including suggested ways to overcome them and take the next step in your data journey. 1 CAE credit. More info/register. Location: Arlington VA.

Hosts: Association Women Technology Champions and Association Analytics


Association Bain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons licensed photo by Jody Confer via Unsplash

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