The weekly list of free educational events and resources for the association community…

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Economic outlook for associations. Please consider participating in Marketing General Inc.’s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report.

Virtual certified. Event planners did it. Speakers did it. They became “virtual certified.” If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program.

Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference.

Virtual event sponsorships. The next big sponsorship deliverable, says Elizabeth Johnson at The Moery Company, is virtual event data. Until virtual events provide the same opportunities for developing personal connections as in-person events do, event data will be a valuable asset for sponsors.

Virtual awards show. The Professional Publishers Association in the UK had a black-tie awards gala scheduled when the pandemic forced them to take it virtual. Hannah Bray explains how they managed to put on a virtual awards show that received “overwhelmingly positive” feedback.

Virtual event tips. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen.

Quick hits before we get to the list of this week’s free education:

  • 12 tips that actually help with Zoom fatigue. (Kendall Walters, Vidyard)
  • Hygiene theater is a huge waste of time. People are power scrubbing their way to a false sense of security about the coronavirus. (Derek Thompson, The Atlantic)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • If you’re not the kind of person who scarfs up all the crumbs from the bottom of a potato chip bag (ahem), then you can save them for potato chip flounder. Otherwise, do what I did and buy a bag of jalapeno potato chips for this tasty simple dish. Make the dill tartar sauce too—it’s wicked good.
  • This maple teriyaki marinade was great on baked swordfish. The recipe made enough that I used it again last night on blackfin tuna.
  • If you need a good dip for a vegetable tray, I like this buttermilk ranch dressing. This time, I added parsley and chives to mine because I didn’t have enough dill. My summer crudités included blanched green beans, sugar snap peas and broccoli florets, zucchini, summer squash, cukes, carrots, grape tomatoes, and red bell pepper.
  • I took those leftover veggies and made a linguica and clam summer vegetable pasta. I had plans to make a linguica pizza and a clam white pizza but spent the afternoon Zooming with a dear faraway friend so opted for a quick pasta instead. My “recipe” included linguica, red onion, red and orange bell pepper, zucchini, yellow squash, garlic, broccoli florets, snap peas, grape tomatoes, corn, spinach, basil, canned clams and their juice, fettuccine, pasta water and butter. Details on Gusto this weekend.
  • Sunday morning, I made Joanne Chang’s maple blueberry scones. Highly recommended, plus you can use some of that buttermilk. Have you ever had buttermilk fresh from a farm? Oh my word. Yes, that good.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)


Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

*All times are Eastern Daylight Savings Time unless otherwise noted.


Mon 8/3 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/4 at 11 a.m. – The Reinvention of Education: How Associations are Contributing to the Overhaul of the American Education System

Hear from associations representing various roles and levels of education sharing how they’ve managed the education crisis, supported members, and influenced widespread change. Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register.

Host: Sarah Sladek, Save the Associations Webshow


Tue 8/4 at 11 a.m. – Association Analytics Network Virtual Meetup

We decided to host this meetup in a virtual world that will offer a unique experience to engage in conversation with your peers and participate in educational sessions. Breakout sessions: using data analytics to improve membership, data governance for associations, and measuring analytics in the time of COVID-19. 1 CAE credit. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 8/4 at 12 p.m. – Event Marketing Strategies for Virtual and Hybrid Events

As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Mike Dietrich, Vice President of Marketing at Cvent
  • Drew Holmgreen, Vice President of Brand Engagement at MPI
  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International

Tue 8/4 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Your association has always been a natural hub of relevant data and insight, and you can leverage this to build content in so many powerful ways. Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Presenters:

  • Arianna Rehak, Matchbox Virtual Media
  • Duncan Bell, Association TRENDS
  • Reggie Henry (Facilitator), ASAE

Tue 8/4 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

Learn (and share) best practices for online events, conferences, classes and webinars; get practical online networking ideas. Experience four easy online networking activities to apply to your own events. Meet and connect with 5-10 colleagues doing similar work as you. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder of Better Meetings


Tue and Wed 8/4 and 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews


Tue 8/4 at 2 p.m. – Sponsorship and Pricing Methods for Virtual Events

Transitioning an in-person event to a full digital experience has been difficult for associations, and many are finding themselves dipping into their reserves. Learn how to understand sponsor needs, build sponsor packages, bring value to a sponsor, and price virtual events. More info/register.

Host: Gather Voices

Presenter: Dr. Michael Tatonetti, Certified Pricing Professional and CAE


Tue 8/4 at 2 p.m. – In Need of a Change: Understanding Perspectives to Lead

Learn how Ferguson leads in this time of challenging societal and economical situations as the leader of a major city. Find out how our industry has evolved and, in some instances, still needs to improve; how generational perspectives can have an impact on workplace culture and teams; and how planners, venues and DMOS can take action to accelerate positive change. More info/register.

Host: PCMA

Presenter: Elliott Ferguson, President and CEO of Destination DC


Wed 8/5 at 11 a.m. – Top 5 Ad Campaign Ideas for Retaining Members in 2020

Learn about some of the top ways you can stay front and center for your members, while also leaving time to address other challenges as they pop up. Hear a brief recap on programmatic advertising technology and how it applies to your membership goals; best practices and campaign ideas for targeting criteria, messaging, and ad creatives; and examples of real campaigns from Feathr customers. More info/register.

Host: Feathr

Presenter: Aidan Augustin, Co-Founder & President of Feathr


Wed 8/5 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from Ice Breakers to Shared Experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Wed 8/5 at 12 p.m. – Key Insights From The 12th Annual Membership Marketing Benchmark Report

Get a preview of the report and learn the most useful membership strategies for 2020. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Tony Rossell, senior vice president at MGI


Wed 8/5 at 1 p.m. – Life After Launch: Managing Your AMS

Organizations need to approach “life after launch” with the same thoughtfulness you applied to the selection and implementation. Hear tips and best practices to increase user adoption and ensure lasting confidence for your new software. More info/register.

Host: Aplusify

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, Founder, Achurch Consulting


Wed 8/5 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews


Wed 8/5 at 2 p.m. – How to Market Your Virtual Event Like a MoFo

Learn how to create a marketing strategy that will have people rushing to join and so excited that they bring their friends along. Hear about marketing strategies to target the right audience, modern event marketing best practices, and tips for driving huge registrations with event influencer marketing. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Rachel Stephan, snöballer-in-chief, snöball event influencer marketings
  • Dahlia El Gazzar, Tech Evangelist, DAHLIA+Agency
  • Raime Merriman, VP Marketing, Hubb

Wed 8/5 at 3 p.m. – Professional Associations and the Management Challenges of the New Normal

More info/register.

Host: Enforme Collaborative

Presenters:

  • Andre Williams, executive director for American Society for Transplantation and Cellular Therapy
  • Angie Dahl, director of development for the American Society for Transplantation and Cellular Therapy

Thu 8/6 at 12:30 p.m. – To Reopen or Not to Reopen? How COVID-19 Impacts Nonprofits’ Decision to Return to the Office

Find out what nonprofits should think about when making the decision to reopen their office and, if they choose to reopen, the measures they should take to minimize potential liability. Specifically, our attorneys will discuss these and other topics: deciding whether an office reopening is the right choice for your nonprofit, steps to take before you reopen your office, addressing employee concerns with your office reopening, managing employee data related to your office reopening, including information covered by ADA and HIPAA. More info/register.

Host: Venable LLP

Presenters:

  • Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
  • Thora Johnson, Partner, Employee Benefits and Executive Compensation, Venable LLP

Thu 8/6 at 2 p.m. – Communications in the COVID Era

Your association has probably already made major pivots to keep working through the beginning of the COVID-19 pandemic. How do you continue managing those changes while growing your member communication program? Hear about findings from this year’s Association Communications Benchmarking Report and tips to help you creatively and innovatively engage and communicate with your members and the industry. 1 CAE credit. More info/register.

Host: Association Adviser/Naylor Association Solutions

Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions


Thu 8/6 at 2 p.m. – Managing Your Certification Program During the COVID-19 Era and Beyond

The disruption created by COVID-19 has changed the certification market and the larger environment in which certifying bodies operate. Learn how to create (or refine) a game plan for sustaining and growing your program in this new world. Hear insights on how to maintain your pipeline in the “new” normal, find and attract new audiences for your credentials, and craft an action plan to strengthen and expand your candidate pipeline. More info/register.

Host: Knapp & Associates International

Presenters:

  • Lenora G. Knapp, PhD, President, Knapp & Associates International
  • Mark Franco, JD, Associate, Whiteford Taylor & Preston

Thu 8/6 at 2 p.m. – Pathways to Innovation: From Informal to Intentional

Design thinking is a human-centered and systematic approach to innovation that provides you with tools for discovering unmet needs of your audience. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. Understand what design thinking is and its key steps. Learn why this approach helps manage the risk of innovation. See how the process works in action through a case study. More info/register.

Host: Bloomerang

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC


Thu 8/6 at 3 p.m. – Making History as the NBA’s First Black Female CEO

Hear how this trailblazer overcame a number of life’s challenges, from growing up in public housing and domestic violence to overcoming loss and surviving cancer. She first broke barriers as the first black cheerleader at U.C. Berkeley, spent over three decades at AT&T as one of its top executives, and today is the NBA’s first black female CEO. Cynt has been a powerful influence in sparking reform and engagement on the biggest issues of our time: sexism, racism, and the coronavirus. The conversation will center around practical “If I Knew Then…” leadership advice, personal life philosophies and guiding principles, and the challenges and opportunities for leaders in today’s landscape. More info/register.

Host: Entrepreneur

Presenters:

  • Dallas Mavericks’ CEO Cynthia “Cynt” Marshall
  • Comparably CEO Jason Nazar, host of this C-suite leadership series

Fri 8/7 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from Ice Breakers to Shared Experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative


Fri 8/7 at 12 p.m. – Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic. Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic. Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts


Fri 8/7 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/10, Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE members).

Host: ASAE


Mon 8/10 and Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.

Host: MemberSuite


Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE members).

Host: ASAE


Tue 8/11 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.

Host: MemberSuite


Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE members).

Host: ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Kelly Sikkema via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Associations and the future of colleges. Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? For many of us, the answer is a resounding “Yes.” Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board.

Online learning myths. Online learning is getting a bum rap because many people are equating it with the emergency remote instruction received by school-age kids and college students this spring. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning.

Memorable virtual gatherings. Inspired by Priya Parker’s The Art of Gathering, MemberSuite describes the seven essential elements for creating a memorable virtual conference instead of the typical series of webinars with accompanying chat box.

Backcasting your future. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Backcasting starts with “a vision of what you want the world to be, and identifying actions you could take to make this future come true.” Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020.

Virtual board meetings. At the Harvard Business Review, Keith Ferrazzi and Sarah Zapp discuss the upside of virtual board meetings: shorter agendas, crisper presentations, more inclusive and bolder conversations, and broader exposure to key executives and outside experts.

Virtual event challenges. Michelle Russell at PCMA describes how the National Association of Realtors tackled (and overcame) virtual event challenges, such as VIP speakers with broadcasting restrictions, Zoom security (this was back in the Zoom bombing days), and staff/speaker tech training. A huge help: journey mapping each event role.

Virtual event data. Rob Miller of Gravitate Solutions writes about the valuable new data provided by virtual events—data on attendees, speakers, topics, sessions, sponsors and exhibitors. He says, “Consider the data, and its tremendous value to the organization, before you commit to another [event] platform.”

Quick hits before we get to the list of this week’s free education:

  • 10 basic guidelines to minimize PDF usability problems. (Jakob Nielsen and Anna Kaley, Nielsen Norman Group)
  • Keep an eye on your coronavirus risk budget. (Leana S. Wen, Washington Post)
  • Why do babies in medieval paintings look so old and scary? Side note: anyone else miss going to art museums? (Hannah Keyser, Mental Floss)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • If you like spicy, check out this recipe for cherry pepper sauce. Although meant for pork chops, I served it with bluefish. I also added eggplant (in season!), onions and basil. It’s a keeper.
  • My mint was getting leggy and in need of a serious pruning so I made a coconut mint chutney for blueline tilefish. It’s more like a pesto than a true chutney, but nevertheless, tasty.
  • Sunday’s dinner was the highlight of the week thanks to shrimp kielbasa from Locals Seafood. OMG. So good. I’ll buy more of that.
  • But the Sunday sides weren’t too shabby either. First, a sweet bell pepper and zucchini clafoutis. I subbed sour cream for crème fraîche, and added corn, onion and jalapeno. It wasn’t as pancake-y as fruit clafoutis I’ve made, more like a frittata, but plenty tasty.
  • My regular collards got an upgrade thanks to ground chorizo. I often add bacon to my greens but chorizo, wow. The rest of the mix included red bell and corno del toro peppers, onion, carrots and jalapeño.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.* 

*I picked this up from Brené Brown, known mostly as a shame researcher, whose podcast I’ve been enjoying lately. She also said, shame is not a tool for social justice, but for oppression. I wish more people would listen to her and shut up.


Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

*All times are Eastern Daylight Savings Time unless otherwise noted.


Mon 7/27 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/28 at 11 a.m. – Rooting Out Racism: How to Get Started at Your Association

Learn how to identify the racist policies, bylaws and practices at your association that passively and actively allow inequities to continue. This conversation will be a starting point for those unsure of where to begin, as well as a welcome space for those who have already started this process to share their experiences. More info/register (donation requested).

Host: Association Success

Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana


Tue 7/28 at 11:30 a.m. – Proven Strategies to Increase Member Retention

Learn how to nurture relationships with your members to make them stick around and feel like they can’t afford to leave. Hear how your association peers are currently increasing retention and how vital it is to convey the value of membership. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands


Tue 7/28 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 7/28 at 1:30 p.m. – Racism in the Workplace: A Conversation on What We Can Do to Move Forward

Join the FindSpark community for an open and honest conversation about racism at work and steps everyone can take to make teams and companies inclusive and equitable. Our speakers represent a range of FindSpark community members – from early career professionals to experienced diversity, inclusion, and equity practitioners to educators. More info/register.

Host: FindSpark


Tue 7/28 at 2 p.m. – 3 Learning Science Lessons for an Impactful Learning Program

While many organizations are aware of the learning sciences needed to propel their lifelong learning programs forward, they are unsure how to turn these great ideas into products that make professional learning better and into profitable products. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. More info/register.

Host: Association for Talent Development

Presenter: Emily Leary, Senior Director of Customer Operations, BenchPrep


Tue 7/28 at 2 p.m. – Hybrid Events: What You Need to Know Now

What will events in the near future look like? Hybrid events that provide engaging in-person experiences, while also incorporating key virtual elements, enable event professionals to offer a dynamic event for attendees however they choose to participate. Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. More info/register.

Host: Cvent

Presenter: McNeel Keenan, vice president of product management, Cvent


Tue 7/28 at 2 p.m. – Redesigning Your Website During a Pandemic

Many website redesign plans were pushed to the side as people were trying to adjust to the new norm. Now that this task has come to the forefront again, learn how to manage a project like this. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Presenter: Justin Watson, President at AS Creative Services


Tue 7/28 at 3 p.m. – Boost Membership & Non-dues Revenue in a Virtual World with Open Communities

Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. 1 CAE credit. More info/register.

Hosts: ProTech Services and Breezio

Presenter: Breezio President and CEO Benjamin Muscolino


Wed 7/29 at 11 a.m. – Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns

People are spending more time online than ever before. As your association experiences this growth in online interaction with members and prospective members, it’s important to have a clear picture of where your web visitors are coming from, what they’re doing while on your site, and which ones are repeat visitors. Learn about using web analytics to drive your marketing – so you can stay on top of membership, virtual event attendance, and any other goals. More info/register.

Host: Feathr

Presenter: Aidan Augustin, Co-Founder & President of Feathr


Wed 7/29 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success

Hear about trends in grassroots influence tactics, how advocacy professionals are spending their time, the ROI of their tactics, and the activities that are less likely to lead to positive legislative results along with other findings from the biennial Grassroots Influence Pulse (GRIP) research. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Amy Showalter, GRIP co-author and Principal, The Showalter Group, Inc.


Wed 7/29 at 12 p.m. – Hybrid Management Models for Associations: All the Benefits

In a world that continues to be impacted by COVID-19, reduced budgets, and increased competition, hybrid management with an AMC partner gives associations maximum flexibility, scalability, and expertise. Gain an understanding of the types of structures that can be put in place and the types of programs an AMC can support. More info/register.

Host: Talley Management

Presenters:

  • Tim Bower, Director of TMG Association Solutions Consulting @Talley Management Group
  • Joe Sapp, Chief Operating Officer @Talley Management Group
  • Ethan Gray, Associate Director of Association Management Services @Talley Management Group

Wed 7/29 at 1 p.m. – F&B 101: Managing Attendee Food Preferences and Dietary Requirements From A to Z

Discover what foods are considered and regulated as allergens around the world. Be aware of the laws that protect attendees with food allergies and other dietary needs. Recognize the steps you and your food service partners need to take to ensure the safety of your guests with dietary needs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Tracy Stuckrath, Senior Event Planner, thrive! meetings & events


Wed 7/29 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/29 at 2 p.m. – Bridging the Gap from Strategy to Execution

Learn the reasons why the strategy execution gap persists and what associations can do to mitigate the gap through the following topics: communication of strategy, creation of a team-based performance culture, alignment across and down through the team, important role of leaders and middle managers, and incorporation of agility into strategy execution. More info/register.

Host: .orgCommunity

Presenter: Randall Rollinson, President of LBL Strategies, a Registered Education Provider of the Association for Strategic Planning


Wed 7/29 at 2 p.m. – Keeping Everyone Safe When We Return To Face-to-Face

Meetings and events are going to look very different when the industry returns to face-to-face in light of COVID-19. Learn what the return to events will look like in order to keep everyone involved safe according the research the panel’s organizations have done, as well as standards planners should look out for when deciding on their next meeting venue. 1 CMP credit. More info/register.

Host: PCMA


Wed 7/29 at 4 p.m. – How to Run a Virtual Conference

Learn how to design interactive virtual conferences, what people are getting wrong with virtual conferences, how to choose the right platforms for your virtual conference, approaches to monetize your event, and what the trends are for virtual events in the COVID-19 era. More info/register.

Host: Sprout Events

Presenter: Robin Petterd, founder of Sprout Events


Thu 7/30 from 11 a.m. to 2 p.m. – The Future of the Event Industry

Get an action plan to go back to business safely in 2021. Learn the best way to use technology for virtual and hybrid events with tracks for event owners and planners. Discuss key issues with your peers. Use our matchmaking features to connect with other attendees. More info/register.

Host: EventMB


Thu 7/30 at 12:30 p.m. – Going Virtual: The VMAE Summit 2020 Success Story

The Veterinary Medical Association Executives (VMAE) held the VMAE Summit, a virtual event conference that delivered educational content, interactive sessions, and social experiences that connected their members to their professional community. Learn best practices for planning a virtual conference, how to maintain value for event sponsors, and the importance of choosing the right virtual event platform. More info/register.

Host: Web Courseworks

Presenters:

  • VMAE CEO and AVMA Director of Special Projects, Ralph Johnson
  • Courseworks Client Success Manager, Matt Harpold

Thu 7/30 at 2 p.m. – Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era

Learn how to use membership surveys to identify future marketing opportunities; use digital platforms to drive engagement with members, non-members and employers; drive non-dues revenue from out of the box tactics; use data you already have to recruit new members and engage employers. 1 CAE credit. More info/register.

Host: Web Scribble

Presenter: Web Scribble’s Director of Marketing Dawn DiLorenzo


Thu 7/30 at 2 p.m. – Getting Healthcare Providers (HCPs) to Return to F2F Meetings

Hear about outcomes from recent medical association virtual congresses and best practices to gain an understanding of how to enhance the HCP experience and create meeting FOMO. Learn how to explore the value live events deliver compared to virtual meetings and create powerful networking opportunities for HCPs. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Betsy Bondurant, CMM, CET, President, Bondurant Consulting
  • Ashley Williams, MBA, Vice President, Life Sciences Center of Excellence, BCD Meetings & Events
  • Maggie Butler, Co-Founder, The CM Group

Thu 7/30 at 2 p.m. – Expert Tips for Maximizing All-Inclusive Events

From incentives to retreats, all-inclusive properties can reduce surprises at the end and streamline planning, but you have to know what questions to ask if you are going to design an event that fits your organization’s goals. Learn how to select the right property for your event, what questions to ask before you sign the contract, and how to prepare your attendees for what to expect. More info/register.

Host: Smart Meetings

Presenters:

  • John Gaca, president, DMI Hotels
  • Janek Rattinger, corporate director of group sales at Blue Diamond Resorts

Thu 7/30 at 3 p.m. – Data Governance and Data Quality Quick-Start for Associations

Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. This session will focus on the data cleaning basics and how your association can take small steps towards better data quality. 1 CAE credit. More info/register.

Host: Association Analytics


Thu 7/30 at 3 p.m. – Content Curation 101: How do Real Estate Agents, Marketers, & Other Business Professionals Find Relevant Articles for Their Audience?

Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience. Then YOU will be the one who is top of mind when they are ready to buy. More info/register.

Host: rasa.io

Presenter: Erica Salm Rench, Director of Customer Success of rasa.io


Fri 7/31 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue and Wed 8/4 and 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews


Wed 8/5 at 12 p.m. – Key Insights From The 12th Annual Membership Marketing Benchmark Report

Get a preview of the report and learn the most useful membership strategies for 2020. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Tony Rossell, senior vice president at MGI


Wed 8/5 at 1 p.m. – Life After Launch: Managing Your AMS

Organizations need to approach “life after launch” with the same thoughtfulness you applied to the selection and implementation. Hear tips and best practices to increase user adoption and ensure lasting confidence for your new software. More info/register.

Host: Aplusify

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, Founder, Achurch Consulting


Wed 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

joshua-j-cotten-GPAnpEguFpI-unsplash

Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking? It’s okay, we’ve all been there. Design thinking is completely doable when you get it explained to you like WBT Systems does in their post, Design Thinking for Associations: Let’s Take It from Conceptual to Practical.

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis: content, education, community, volunteering and causes.

The future for CRPs. At the Association Component Exchange last fall (sigh, doesn’t that feel like a different world?), Billhighway asked component relations professionals what they saw in their future. No one could have predicted what we’re living now, but their answers are still strangely relevant.

The future for event planners. What does an uncertain future hold for association event planners and association meetings? Good question. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

An optimistic virtual future. The Moery Company says going virtual offers a unique opportunity for associations and their sponsorship programs. I agree, it’s time to completely rethink how you approach sponsorship.

Virtual event sponsorship example. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Check out their Why Invest page for sponsors. They’re providing individual sponsor coaching via email and video chat, and plan to discuss what went well (and what didn’t) with sponsors after the event.

Quick hits before we get to the list of this week’s free education:

  • Challenges and opportunities with membership recruitment for trade associations. (Tony Rossell, Marketing General, Inc.)
  • 5 virtual conference pricing strategies. (MeetingsNet)
  • Need some good news about covid-19? Here are six reasons for optimism. (Joseph G. Allen, Washington Post)
  • This! Open a new window somewhere in the world. I can’t stop clicking. The window from Istanbul is cool with the music playing and gulls crying. (WindowSwap)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • Our highlight of the week was hot catfish, an inspired take on Nashville hot chicken, with cheesy grits.
  • Here’s my amazing grits recipe—and the best shrimp and grits recipe ever. I can’t take credit. It’s from the late Bill Neal, former chef at Crook’s Corner in Chapel Hill.
  • The runner-up for the highlight spot had to be glazed yellowfin tuna with a ginger and oyster sauce. The original recipe called for cod and baby bok choy but yellowfin is so much better when cooked just right, and grown up bok choy was just fine.
  • Along with the rest of the herd, I made a sourdough starter recently. I followed the recipe at King Arthur but made mine with flour from Carolina Ground, a mill in Asheville NC. The wheat in my flour came from nearby Wake Forest so the wild yeast is all NC.
  • Sunday afternoon, I made two loaves of rustic sourdough bread—a recipe from King Arthur for newbie sourdough bakers since it includes as much commercial yeast as you think you need. I wasn’t sure if my starter was feisty enough but it did fine with a scant teaspoon of extra yeast. I loved the mild tang and soft crust of this bread. I will make it again. It’s the perfect loaf for breakfast toast with butter and homemade fig jam from my sister-in-law.
  • The week’s pig-out meal was a pasta dish. Yes, pasta again, blame corn. At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. I started with this creamy corn pasta with coconutty greens recipe and added two different kinds of fish—black drum and grouper, plus shrimp broth, jalapeno, ginger, double the corn and kale, onions and scallions instead of shallots, and no thyme. Hot sauce is recommended.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.* 

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 7/17 at 12 p.m.* – Budgeting for Uncertainty

We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. You may be asked to start your budgeting process earlier and may be required to offer a more data driven approach to prove the value of your meetings to your organization’s business mission and balance sheet. Learn three key concepts to help you prepare for the upcoming budgeting process. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Kyle Jordan, Ed.M, MS, CAE, CMM, CMP, Managing Director, Learning and Conferences, Financial Planning Association

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 7/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 7/20 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/21 at 11:30 a.m. – Best Practices in Hybrid and Virtual Events

After nearly half a year of challenges and tough decisions due to COVID-19, the industry has had to adapt to stay afloat. Veterans in their fields of expertise, the speakers will dive into the do’s and don’ts of transitioning to virtual, their own first-hand experience and how to prepare for the future of the industry. More info/register.

Host: Swapcard

Presenters:

  • Megan Powers, Founder, Powers of Marketing
  • Brian Fanzo, Founder, iSocialFanz
  • Preet Singh, Founder, DesignX Community

Tue 7/21 at 12 p.m. – PPN Idea Exchange: Improve Chances Companies Will Sponsor Your Organization

Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies …. especially during the pandemic. More info/register.

Organizer: Partnership Professionals Network


Tue 7/21 at 12 p.m. – A New Path Forward for Sustainable Events

What will the “new normal” look like for event sustainability when the COVID-19 pandemic has finally ended? Are the days of buffets and bulk condiments long gone? Hear about strategies and options for implementing sustainable practices into your events that save money and resources, while still considering our environmental impact. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

  • Amanda Simons, Principal, Honeycomb Strategies
  • Lindsay Arell, Principal, Honeycomb Strategies

Tue 7/21 at 12:30 p.m. – Membership Renewal Messaging During a Crisis

Dues revenue is the lifeblood of most associations and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. Find out how the host communicated with members at the height of the pandemic to continue bringing in renewals and exceed their goals despite the circumstances. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Tue 7/21 at 1 p.m. – Preparing Your Association for the Long-Term Impact of COVID-19

Hear about the long-term impacts of COVID-19 for the association industry, revenue strategies that organizations should be using in order to survive, advice on how leaders should approach the evolving association environment, and tips and advice on how to execute a successful virtual event. More info/register.

Host: Gather Voices

Presenter: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC


Tue 7/21 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings


Tue 7/21 at 2 p.m. – How ASAE Is Running a Huge Virtual Conference and How You Can, Too

Hear about ASAE Annual, their decision to take the Annual Meeting to virtual, to make it free for attendees, and how they are approaching exhibitors and sponsors to provide the greatest value. How are they working with speakers and how will content be provided? What tools and platforms are they using? What are the highs and lows they are encountering and what can attendees expect? More info/get reminder.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Amy Ledoux, Chief Learning & Meetings Officer at ASAE: The Center for Association Leadership


Tue 7/21 at 2 p.m. – Tools to Enhance Your Speaker’s Engagement

Speakers that previously only worked in face-to-face environments have now been thrown into the digital meetings world without warning. Techniques they may have employed on the stage, can be hard to replicate through a video presentation. Hear about various tactics that can be implemented immediately to encourage presentations to evolve as everyone gets more comfortable with the online venue. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Marcus C. White, Managing Member at MCW Events, LLC


Tue 7/21 at 12 a.m. – Help Your Speakers Present with Impact

As an increasing number of events move to virtual or hybrid options, speakers who have mainly presented to a live audience are now asked to do so virtually. The thing is, even if one is used to speaking on stage in front of a large audience, speaking online is a very different skill set. Learn how to avoid common mistakes when it comes to presenting virtually. Discover tips and methods to help your speaker make that transition and present with impact online. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gabrielle Dolan


Wed 7/22 at 12 p.m. – Oxygen, Please! Self-Care Strategies to Slay Workplace Burnout

By incorporating simple, self-care strategies into our lives, we can slay workplace burnout and rejuvenate our sense of purpose. The simple truth is this: caring for yourself will allow you to show up as your best self at work and at home. Get empowered to reignite your self-care practices, allowing you to show up as your authentic self and contribute to positive workplace culture. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Kelli Jaecks, MA, RDH, President, Kelli Jaecks | Verbal Impact


Wed 7/22 at 1 p.m. – Wow Your Virtual Sponsors & Exhibitors so They’ll Partner for Life

Learn how you can create experiences and connections for your virtual event exhibitors and sponsors that are so rich and valuable, they’ll become sponsors for life. 1 CAE credit. More info/register.

Hosts: 100Reviews & Matrix Group

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Teri Carden, Co-Founder, 100Reviews
  • Bruce Rosenthal, Corporate Partnership & Sponsorship Consultant and Founder of the Partnership Professionals Network
  • Scott Oser, President of Scott Oser Associates, Inc.

Wed 7/22 at 1 p.m. – Kickstarting Your AMS: The Implementation Journey

You selected your AMS – now what? Build on the success of the AMS selection project to kick start the implementation. Join a discussion to learn the fundamentals of setting up a successful project as well as a series of tips from selection experts from DelCor and webinar participants. More info/register.

Host: Aplusify

Presenter: Gretchen Steenstra, strategic consultant, DelCor Technology Solutions


Wed 7/22 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/22 at 2 p.m. – How to Increase Participation in Exhibitor Success Program

Industry research shows that offering exhibitor education can increase Net Promoter Scores by 23 points, among other benefits. However, if you really want to help your exhibitors (and your trade show, overall), you have to do more than just “check a box” – you have to entice exhibitors to participate and apply what they learn… which, unfortunately, may not be as easy as it sounds. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC


Wed 7/22 at 3:30 p.m. – How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Learn how to step off of the donor acquisition treadmill and rev up donor retention. Understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors. More info/register.

Host: Aggregage/Association Universe

Presenter: Jay Wilkinson, CEO and Founder of Firespring


Thu 7/23 at 10 a.m. – Facilit8me Community of Practice: Evoking Creativity in Groups

Facilitators are often asked to assist groups with solving their most challenging and unique problems. Finding the path forward often requires groups to think differently and creatively. Learn tactics for breaking groups out of a rut, examples of brainstorming exercises, how to create an engaging environment, and examples of methods that can be utilized to tap in creative solutions. More info/register.

Host: Event Garde


Thu 7/23 at 11 a.m. – What to Consider as You Plan to Re-Open Your Association Office

Learn specific details on what you should be considering as you plan to re-open your association office. In addition, many associations are wondering how the real estate market will be affected long term and whether they can reduce their office footprint and operating costs. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

Presenters:

  • Donna Delo, P.E. LEED AP, Bluemoon Engineering
  • Elizabeth Long, AIA, LEED AP, Partner, OTJ Architects
  • Holly Martin, LEED AP, Partner, OTJ Architects
  • Jordan McLean, LEED AP, Project Executive, HITT Contracting
  • Christie Minch, LEED AP, Managing Principal, Workplace Strategy + Project Management, Cresa
  • Mindy Saffer, LEED AP, Managing Principal, Transaction Management and co-leader of Cresa’s Nonprofit Practice Group

Thu 7/23 at 12 p.m. – Town Hall Discussion: The “What’s Next” Guide to Virtual Events

Hear about the key considerations for virtual and hybrid events including platform selection, content curation, and attendee engagement. Come with your questions as the second half of the session will be opened up to the audience for an “Ask Me Anything” session. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Beth Surmont, CMP, CAE, Director of Experience Design at 360 Live Media


Thu 7/23 at 2 p.m. – Unconscious Bias: Get Rid of the BS

Learn about Diversity, Equity, & Inclusion through the lens of humanity using terms like BS or Bias Synapse as a way to explain our brain’s involvement in the processing and validation of bias. Whether implicit or conscious, bias is the number one threat to humanity and any company’s success; although it can often be an uncomfortable topic, this engaging approach helps attendees to easily understand the concept, without feeling bored or judged. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Risha Grant, Diversity & Inclusion Expert


Thu 7/23 at 3 p.m. – The Story in Unstructured Data

Research from Gartner suggests that 80% of all enterprise data can be considered as unstructured. This session will focus on how associations can leverage this historically “dark data” to identify trends that exist when they analyze large volumes of unstructured data from members. 1 CAE credit. More info/register.

Host: Association Analytics


Fri 7/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Ann H. Hoover, Vice President of Programs, Association Health Law Association
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue 7/28 at 11 a.m. – Rooting Out Racism: How to Get Started at Your Association

Learn how to identify the racist policies, bylaws and practices at your association that passively and actively allow inequities to continue. This conversation will be a starting point for those unsure of where to begin, as well as a welcome space for those who have already started this process to share their experiences. More info/register (donation requested).

Host: Association Success

Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana


Tue 7/28 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Wed 7/29 at 2 p.m. – Bridging the Gap from Strategy to Execution

Learn the reasons why the strategy execution gap persists and what associations can do to mitigate the gap through the following topics: communication of strategy, creation of a team-based performance culture, alignment across and down through the team, important role of leaders and middle managers, and incorporation of agility into strategy execution. More info/register.

Host: .orgCommunity

Presenter: Randall Rollinson, President of LBL Strategies, a Registered Education Provider of the Association for Strategic Planning


Thu 7/30 from 11 a.m. to 2 p.m. – The Future of the Event Industry

Get an action plan to go back to business safely in 2021. Learn the best way to use technology for virtual and hybrid events with tracks for event owners and planners. Discuss key issues with your peers. Use our matchmaking features to connect with other attendees. More info/register.

Host: EventMB


Wed and Thu 8/4 and 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons photo by Joshua J. Cotten via Unsplash

The weekly list of free educational events and resources for the association community…

jez-timms-ikgmBELD7PQ-unsplash

You know what really gets under my skin and makes me crazy? The emergence of, quoting here, “a new set of moral attitudes and political commitments that tend to weaken our norms of open debate and toleration of differences in favor of ideological conformity.” Argh.

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Let’s hope people come to their senses and this groupthink stops.

Ok, off my small soapbox for now, on to this week’s reads and next week’s webinars…

IT security. Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The best person to complete the study is the person who oversees the IT function for your association—if that’s not you, please share the link. Community karma, baby.

Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report, an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff.

Zoom fatigue. Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Event experience. Ryan Costello of Event Farm is “worried we’ve lost focus on what a true event experience entails and why we work so hard to create them.” A webinar is a content stream, he says. An event is more than that—and he shares three fundamental elements of a true event experience.

Chapters in the virtual era. What happens when chapters go virtual during the pandemic because they’ve lost their in-person advantage? “This newfound capability raises numerous questions,” says Peter Houstle of Mariner Management. “Associations that embrace the new normal exemplified by a vibrant virtual world will enable their chapters to continue to make a substantive contribution to the association’s member value proposition.”

Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Ronn Levine at Association Media & Publishing (AMP) spoke to executive director Bob Moore about their success and what they would do differently next time.

Virtual conference sponsorships. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. They kept all their original sponsors and even added more. Their approach? “How can we develop customized opportunities for our partners? Instead of saying how can you fit in, let us figure out where your challenges and objectives are, and let’s work together. That’s where the opportunity is.”

A 3-in-1 recap of virtual conference successes. In CEO Update, Kathryn Watson shared the highlights of a webcast they did with United Fresh, Connex and American Alliance of Museums who all recently held successful virtual conferences.

Quick hits before we get to the list of this week’s free education:

  • Top ten legal Q&A for association events in the COVID-19 era and strategies for an evolving landscape. (Jeffrey S. Tenenbaum, Tenenbaum Law Group)
  • A huge collection of icebreakers for your next event. (curated by Rob Walker)
  • Enjoy the view while I reminisce about walking around Venice at night, hearing my heels click-clacking on the street, the putter of a boat in the distance and the sounds of a restaurant, getting glimpses of the water, never knowing what’s around the corner and hoping I can find my way back to the hotel. (Skyline web cam)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • How about some simple fish recipes? First, place flounder (or any fish) fillets into a greased baking dish, sprinkle with salt, pour a few tablespoons of lemon all over the fillets, and top with a few dabs of butter. Got herbs? Aleppo pepper flakes? Add them. Bake at 375 until done. You’ll have to judge that for yourself since fillets vary but the butter builds in a buffer in case you overcook them.
  • Or, rub snapper (or any fish) fillets with oil, then top with a blackening rub made of smoked paprika (go heavy on that) and equal parts of onion powder, garlic powder, dried thyme and dried oregano and then a little less of cayenne and black pepper. Pan-fry on both sides until done – again, a judgement call.
  • Cheeseburger quesadillas seemed like the right choice for a patriotic weekend. I used a mix of cheddar and pepper jack on corn tortillas, omitted the mustard (blame my feller) and added sweet onion, sweet pickles and pickled jalapeños.
  • I’ve got a killer four-bean salad recipe but you’ll have to wait until the weekend to get it on Gusto. It includes green beans, kidney beans, black beans and chickpeas, and the secret ingredients are sweet pickle and sweet onion.
  • Our 4th of July treat: watermelon margaritas. Chop up the melon and purée pieces in a blender. Strain the juice (and seeds) through a fine sieve. Juice some limes too. Here’s the recipe for one cocktail: 4 oz watermelon juice, 1-1/2 oz tequila and 3/4 oz lime juice. Shake it up with ice and enjoy.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

 *I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “YES” and review variables that help influence a hotels decision to accept your business. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 7/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Mon 7/13 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/14 at 11 a.m. – Budget and Appropriations Outlook – Rounding Out 2020

The six months since lawmakers and the administration reached an agreement in December on fiscal 2020 spending have been unlike any other in the history of the appropriations process. A global pandemic, a volatile economy, and a presidential election are all at play this year as the world’s biggest budget gets carved up and appropriated. Join a discussion with veteran journalists and industry experts on where the money is likely to go and what it all means for you for the rest of 2020. More info/register.

Host: FiscalNote

Presenters:

  • Dana Weekes, Managing Director of Legislative & Public Policy, Arnold & Porter Kaye Scholer LLP
  • Lindley Kratovil Sherer, Lobbyist, Invariant
  • Jennifer Shutt, Budget and Appropriations Reporter, CQ Roll Call
  • David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call

Tue 7/14 at 12 p.m. – Finding Success in a Small Gov’t Relations Operation

Hear about the challenges and opportunities of working in a small government relations operation—in a normal year, as well as tips from working at home with the pandemic. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Mark Ames, Director, Government Relations for AIHA®


Tue 7/14 at 12 p.m. – Revenue and Pricing Strategies for Virtual Events

Learn how to maximize revenue for your digital event, craft compelling offers, price digital events, communicate value to attendees, and create compelling sponsorship packages. More info/register.

Host: Gather Voices

Presenter: Dr. Michael Tatonetti, CAE, CPP (Certified Pricing Professional)


Tue 7/14 at 12 p.m. – Job Search Strategies for Event Professionals

As many meeting professionals are actively job searching, it’s important to set yourself apart from the competition. In this webinar, you learn best practices, tips, and tricks to increase your likelihood of landing a job. If you are competing for a job in the industry, or need to temporarily pivot to another industry, you will learn what hard, technical, and soft skills you have developed are transferable to other jobs. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Everett J. Mitchell, Senior Director, Head of Content, BOLD LLC


Tue 7/14 at 2 p.m. – Inflection Point, Are We Motivated to Change In Our Industry?

Learn how to hire, train and continually engage a diverse staff at all levels of the company; meaningfully address systematic racism and injustice with staff, vendors and clients; the difference between culture and chemistry and how to ensure diversity and inclusion are organically a part of both; and how to tap the industry’s vast resources and connections in order to create opportunity and change for people of color. More info/register.

Host: Smart Meetings

Presenters:

  • Cindy Brewer, Principal, LEO Events
  • Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum
  • Jon Brown, Event Operations Manager, LEO Events
  • Diane Ashley, CEO, DTA Diversity Counts
  • Velvet Graham, Senior Director, Events, Community Relations and Culture & Inclusion, Service Master

Tue 7/14 at 2 p.m. – Make Your Member Engagement Come A.L.I.V.E.

2020 has created all kinds of distractions for members. As they are fighting every day to stay afloat in these uncertain times, many are challenged with keeping members engaged to a level where the association is seen as a huge necessity and not a cost. Unpack the key elements of building value and maximizing engagement to where it transforms your association in every department. Tom, who has over 80% of his members involved in one or more of their 13 touch points, will breakdown his key concepts called A.L.I.V.E. and Dave will share the keys to creating a unilateral digital conversation with your members. More info/register.

Host: PropFuel

Presenters:

  • Tom Morrison, CEO of the Metal Treating Institute
  • Dave Will, President of PropFuel

Tue 7/14 at 2 p.m. – Mo Rocca on The Chat: Laughter in the Time of Coronavirus

Many things have changed because of the current pandemic, but one thing has remained a constant for many of us: humor. Find out why humor is such an important facet of the human experience during a crisis from humorist, journalist and actor Mo Rocca. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mo Rocca, correspondent for CBS Sunday Morning among other things


Tue 7/14 at 2 p.m. – Understanding “Digital First” Event Production

While many industries have struggled to go online in the wake of the COVID-19 pandemic, esports is experiencing a massive boom as they return to their roots as a digital-first event ecosystem. Drawing on a mix of academic theory and real-world examples, Gary Gonzalez will explain how emerging technology and dramatic shifts in audience consumption habits have created a billion-dollar online industry. Attendees will walk away with an understanding of what esports are, how they engage their audiences in a digital-first ecosystem and what it means for event professionals in a changing world. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gary Gonzalez, managing partner and director of strategy at Convoke


Tue 7/14 at 3 p.m. – The Case for a Unified Data Model

Learn how associations can streamline and improve operations with a unified data model. Explore how to consolidate your data and gain real-time insight into the health of your business for smarter, faster decisions; leverage the power of cloud technology to better support your members and industry, anytime and anywhere; best practices in moving off legacy operating systems and more. More info/register.

Host: Oracle NetSuite

Presenters:

  • Larry Fontillas, Solutions Consulting Director, Oracle NetSuite
  • Javi Seera, Founder & Managing Director, Saralux
  • Chris Rousseau, Chief Information Officer, Practising Law Institute

Wed 7/15 at 12 p.m. – Reaching Beyond Parameters: The Virtual Event Experience

Organizations are searching for efficiencies in delivering information in this digitally connected world. Audiences are craving more interactive and participatory experiences to learn and stay connected. Virtual experiences are proven to reach broader groups, deepen stakeholder connection, and cultivate community building. Learn how to cultivate virtual experiences today for the long-term impact of tomorrow. More info/register.

Host: Talley Management

Presenters:

  • Gregg Talley, CAE, FASAE, President/CEO, Talley Management Group, Inc.
  • Derrick Johnson, DES, CMP, Director of Event Strategy and Chief Diversity Officer, Talley Management Group Inc.

Wed 7/15 at 12 p.m. – Using Marketing Automation to Grow Your Membership Base

Learn how to build a campaign to generate leads, set goals for your lead-gen campaigns, and set up a pipeline to qualify member prospects and nurture them through to conversion. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Maneesha Manges and Aimee Pagano of HighRoad Solutions


Wed 7/15 at 12 p.m. – MeetSAFE

Learn about how the meeting environment will shift into a new way of gathering. Understand the 4 pillars: Meeting Type, Meeting Layout and Flow, Technology Considerations, and Cleanliness. Find out how can you take these new ideas and still create an engaging meeting with great outcomes. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Annette Moody, SVP, Product Management, PSAV
  • Matt Johnsen, VP, Product Management, PSAV

Wed 7/15 at 12 p.m. – Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA


Wed 7/15 at 12:30 p.m. – Maximizing the Value of Brands and Creative Works in Challenging Times

The pandemic has highlighted the importance of online marketing, virtual meetings and conferencing, as well as a need for online brand protection. IP owners have shown a stronger interest than ever in enforcing key brands, developing new ones, and monitoring the use of copyrighted materials, including music. Hear about strategies to maximize brand value and conduct a successful rebranding. Explore how to spot potential copyright pitfalls in this new environment and review methods for reducing risk exposure through clearance, licensing, and alternative arrangements. More info/register.

Host: Venable LLP

Presenters:

  • Meaghan Kent, Partner, Intellectual Property, Venable LLP
  • Andrew Price, Co-Chair, Trademark and Brand Protection, Venable LLP
  • Jennifer Homer, Vice President of Community and Branding, Association for Talent Development (ATD)

Wed 7/15 at 1 p.m. – Setting You up for Success – Finding the Right AMS for your Association

Learn about the steps that lead to a successful system selection, including who to involve from your organization, the time and budget this process will take, the systems to consider, and how to evaluate options effectively. More info/register.

Host: Aplusify

Presenter: Moira Edwards, CAE, President of Ellipsis Partners


Wed 7/15 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/15 at 2 p.m. – Why Content is Taking a Backseat to Connection

Since Bill Gates said, “Content is king,” millions of people and organizations alike sought to produce as much content as humanly possible. However, in the last few years a formidable successor has emerged to run the kingdom of human interest…connection. Hear from industry leaders and engage in Q&A on best practices when it comes to engaging your people. More info/register.

Host: Juno

Presenters:

  • Robb Lee. Chief Marketing & Communications Officer @ ASAE
  • Don Neal. Founder & CEO @ 360 Live Media
  • Josh Hotsenpiller. CEO @ JUNO

Wed 7/15 at 2 p.m. – Teams & Tech: The Secret Sauce for Impactful Virtual Events

Now that you have a plan and overall budget, it’s time to build your event team and technology stack. Learn about experience design, timeline for producing a virtual event questions to ask about capacity and tech support, technical equipment needed, where to look for vendors and partners, and the types of roles you need and what you must hire for when building your team. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Ann Plana, Vice President of Strategic Initiatives, Eventcore
  • Rae Malcham, Senior Technical Project Manager, Hubb
  • James Monrean, Director of Production, Evia Events
  • Jamie Timperley, President, Dynamic Events
  • Allie Magyar, Founder and CEO, Hubb

Wed 7/15 at 2 p.m. – What You Need to Know about CEIR’s Sponsorship Playbook Study

Wish you knew what works (and what doesn’t) for trade show sponsorships? Now you can! In a recent study, the Center for Exhibition Industry Research (CEIR) asked event professionals to weigh in on their sponsorship-related motivations, sales/buying processes, evaluation efforts, and more… including a few key areas where sponsors and event organizers may not realize they aren’t aligned. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC


Wed 7/15 at 3 p.m. – Nonprofit Cybersecurity Risk Assessment Basics

Hear about a best-practices framework on assessing your risks, using the National Institute of Standards and Technology (NIST) privacy risk assessment methodology. Learn how to understand the cybersecurity threats facing nonprofits, perform a basic assessment using our NIST survey tool, understand the recommendations, budget for risk prevention, engage nonprofit executives in supporting proactive cybersecurity, and create an actionable road map with next steps for your organization. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Community IT Innovators’ CTO


Wed 7/15 at 6 p.m. – Wine & Webinar: Conquering the Blank Page: How To Turn Pain Points into Conversion Copy

Learn how to ask the questions that help you generate content for a service, product, or marketing page. Learn how to translate pain points into problem-solving, be empathetic without being corny, understand your page-builder persona, create conversion flows, and do the dang writing. More info/register.

Host: Orbit Media

Presenter: Brian O’Neill, Senior Conversion Copywriter at Orbit Media


Thu 7/16 from 9 a.m. to 7 p.m. – Human Moments: Reimagining Our Gatherings (A Virtual Braindate Event)

The formula for how we gather—from big conferences down to community events—has transformed for good. But were events as we once knew them really…working? Maybe not. So we’re challenging you to see this transformative moment as an opportunity. It’s time to challenge one another to throw out our outdated ideas of events-as-we-once-knew-them —and to rebuild this thing, together. Come gather with us for a day of unlimited braindates: let’s reimagine our gatherings—and design them with moments of shared humanity in mind. More info/register with access code: humanmoments.

Host: e180


Thu 7/16 at 11:30 a.m. – Top Tips for Effectively Onboarding New Members

Most people decide if they’re going to participate in your organization long-term within the first months, days, and even minutes of joining your association. Learn how to make a lasting impression, demonstrate value and deepen your relationship with your new members to build a relationship that lasts for years to come. 1 CAE credit. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, Community Brands


Thu 7/16 at 12 p.m. – Virtual Idea Swap: Chapters & ??

Midsummer and the fall looks no clearer than it did in spring. What’s ahead for chapters? Come to share lessons learned, ideas tried and solutions found for the first half of the year and brainstorm on chapter ideas for the second half. More info/register.

Hosts: Billhighway and Mariner Management


Thu 7/16 at 2 p.m. – Leveraging Local and Regional Component Relations During COVID-19: A CEO Dialogue

Creating connections with members has never been more important than it is now, amid the COVID-19 pandemic. With travel restrictions in place for many associations for the foreseeable future, chapters and local components can play a greater role in driving membership growth, nurturing existing relationships, and providing smaller-scale in-person meetings and events. Learn how the national-chapter dynamic has adapted to create unique ways for associations to leverage and build relationships during this unprecedented time. More info/register.

Host: ASAE

Presenters:

  • Peggy Hoffman (moderator), FASAE, CAE, president, Mariner Management and Marketing LLC
  • Wesley Carr, director of stakeholder engagement, Regulatory Affairs Professionals Society
  • Alan Chewning, director of community engagement, Association for Women in Science
  • Nabil El-Ghoroury, CAE, executive director, California Association of Marriage and Family Therapists
  • Karen Horting, CAE, executive director and CEO, Society of Women Engineers
  • Jessica Irizarry, associate, chapter program development, American Society of Interior Designers

Thu 7/16 at 2 p.m. – Reduce and Reuse: Designing Structured Content that Gets Results and Future-Proofs Your Site

Structured content prepares your organization for digital, print, mobile, voice, AI, and whatever-is-next publishing. If you break down your content into the smallest reasonable elements, you enable the elements to be used and reused in any interface or publication. The technical process is relatively easy. The culture change that it requires? Not so much. But it’s worth the effort. Learn how one small nonprofit team broke the mold and built an award-winning site using structured content; tips to use content strategy principles and tactics to build buy-in with content owners, department heads, and C-suite; and how to create structured content models you can use in your organization. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Dina Lewis, CAE, founder, Distilled Logic, host of Content Forum and of Review My Content
  • Courtney Reyers, Enterprise Digital Strategist at the American Society for Microbiology

Thu 7/16 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight

At this time of global crisis, the duty of foresight is your board’s highest responsibility. The duty of foresight is both the core belief that integrates stewardship, governing, and foresight, and the next practice that enables boards and their staff partners to understand, anticipate, and carefully examine the long-term human and ethical implications of today’s decisions for stakeholders and successors. This thought-provoking webinar will challenge participants to understand the ethical dimensions of the board’s duty of foresight and adopt a fresh perspective on how they can build new board capacity for future-focused and principled decision-making. 1 CAE credit. More info/register ($34 for ASAE members, $45 for nonmembers). Making an exception to my “free” standard because Jeff is always so fascinating.

Host: ASAE

Presenter: Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC


Thu 7/16 at 2 p.m. – Marketing and Selling Your Way Out of a Recession

Learn how to develop and execute a marketing and sales plan that adds value for your customers and sustains your business through tough times. Find out how to unleash the power of personalization by meeting your customers where they are, build trust through transparency, position yourself as an indispensable ally, adjust your sales and marketing performance metrics to align with customer behavior, and update your sales and marketing mix. More info/register.

Host: Rep Cap

Presenters:

  • Ryan Estis, Consultant | Keynote Speaker
  • Mary Ellen Slayter, CEO of Rep Cap
  • Ginny Engholm, Director of Editorial Operations at Rep Cap

Thu 7/16 at 2 p.m. – Hybrid Events: What You Need to Know Now

What will events in the near future look like? Hybrid events that provide engaging in-person experiences, while also incorporating key virtual elements, enable event professionals to offer a dynamic event for attendees however they choose to participate. Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. More info/register.

Host: Smart Meetings

Presenter: McNeel Keenan, vice president of product management, Cvent


Thu 7/16 at 3 p.m. – The Story in Unstructured Data

Research from Gartner suggests that 80% of all enterprise data can be considered as unstructured. This session will focus on how associations can leverage this historically “dark data” to identify trends that exist when they analyze large volumes of unstructured data from members. 1 CAE credit. More info/register.

Host: Association Analytics


Fri 7/17 at 12 p.m. – Budgeting for Uncertainty

We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. You may be asked to start your budgeting process earlier and may be required to offer a more data driven approach to prove the value of your meetings to your organization’s business mission and balance sheet. In this session we’ll highlight three key concepts to help you prepare for the upcoming budgeting process. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Kyle Jordan, Ed.M, MS, CAE, CMM, CMP, Managing Director, Learning and Conferences, Financial Planning Association


Fri 7/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Tue 7/21 at 12 p.m. – PPN Idea Exchange: Improve Chances Companies Will Sponsor Your Organization

Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies …. especially during the pandemic. More info/register.

Organizer: Partnership Professionals Network


Tue 7/21 at 12:30 p.m. – Membership Renewal Messaging During a Crisis

What now? This was the question my membership team asked ourselves when the COVID-19 pandemic hit. Dues revenue is the lifeblood of most associations, including ours, and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. Find out how we communicated with members at the height of the pandemic to continue bringing in renewals and exceed our goals despite the circumstances. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC


Wed 7/22 at 1 p.m. – Kickstarting Your AMS: The Implementation Journey

You selected your AMS – now what? Build on the success of the AMS selection project to kick start the implementation. Join a discussion to learn the fundamentals of setting up a successful project as well as a series of tips from selection experts from DelCor and webinar participants. More info/register.

Host: Aplusify

Presenter: Gretchen Steenstra, strategic consultant, DelCor Technology Solutions


Thu 7/23 at 11 a.m. – What to Consider as You Plan to Re-Open Your Association Office

Learn specific details on what you should be considering as you plan to re-open your association office. In addition, many associations are wondering how the real estate market will be affected long term and whether they can reduce their office footprint and operating costs. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

Presenters:

  • Donna Delo, P.E. LEED AP, Bluemoon Engineering
  • Elizabeth Long, AIA, LEED AP, Partner, OTJ Architects
  • Holly Martin, LEED AP, Partner, OTJ Architects
  • Jordan McLean, LEED AP, Project Executive, HITT Contracting
  • Christie Minch, LEED AP, Managing Principal, Workplace Strategy + Project Management, Cresa
  • Mindy Saffer, LEED AP, Managing Principal, Transaction Management and co-leader of Cresa’s Nonprofit Practice Group

Thu 7/23 at 12 p.m. – Town Hall Discussion: The “What’s Next” Guide to Virtual Events

Hear about the key considerations for virtual and hybrid events including platform selection, content curation, and attendee engagement. Come with your questions as the second half of the session will be opened up to the audience for an “Ask Me Anything” session. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Beth Surmont, CMP, CAE, Director of Experience Design at 360 Live Media


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Jez Timms via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

DEI education. WBT Systems opens their most recent post with a quote from Maya Angelou: “Do the best you can until you know better. Then when you know better, do better.” Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education.

Inclusive leadership. Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Although written for managers, it’s full of good advice for all of us.

Future-facing. Stop saying “back to normal.” Alistair Croll wants us to think about what we might create, instead of mourning what we have lost. “A crisis not only makes us all early adopters, it also makes us more risk-tolerant… We need to focus on what is now possible, rather than lamenting what isn’t.”

Rethinking membership. Don’t you love watching how associations are taking on big changes like never before? Okay, they don’t have a choice but hopefully this mindset will persist. MemberSuite suggests taking advantage of this opportunity to assess and make changes to your association’s membership benefits or even your membership model.

CRP secret sauce. Billhighway uncovers the secret sauce for component relations professionals (CRPs)—the valuable skills and traits that CRPs themselves say they need to nurture the chapter/association relationship and help chapter leaders succeed.

Choo choo. You know the icebreaker… what would people be surprised to learn about you? I always find this difficult in real time because I take myself for granted. But then I saw something and thought, oh yeah, that’s one of those things. I’m a train geek, more specifically, I love getting a sleeper compartment for a long-distance train ride. I’ve done it three times across parts of the U.S., so I must admit, I’ve already watched some of these virtual train rides, but, please, be my guest. All aboard!

Quick hits before we get to the list of this week’s free education:

  • Freedumb: an excellent word to describe the idiocy and selfishness of anti-maskers. Unfortunately, we have a lot of them in my state, North Carolina. (Damon Linker)
  • Look how your project management skills can transform family dynamics: the Agile family meeting. (Bruce Feiler, Harvard Business Review)
  • Good point about speakers… How to promote a virtual event, according to HubSpot marketers. (Pamela Bump, HubSpot)
  • Forget White Fragility: here are ten books America should be reading about race. (Thomas Chatterton Williams, Spectator USA)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • We don’t eat much salmon because we get a weekly fish share from the NC coast but when I saw this NY Times recipe for roasted dill salmon, I wanted to try it the next night with striped mullet. In keeping with the spirit of the original recipe, I used pomegranate molasses instead of maple syrup. Quick and excellent.
  • Monkfish was on the menu the following night. I sautéed bacon, red onion, garlic, and tomatoes, put the monkfish on top and kept cooking (covered), then stirred in basil and sprinkled it all with fennel pollen at the end. Pretty darn good! Fennel pollen is one of those magical ingredients that elevates any dish.
  • I call them covid-cravings, those cravings you give into now when you normally wouldn’t, like smoked salmon dip just because. Jim’s not a fan so guess who ate it all? Adding a heaping teaspoon of horseradish was the right move.
  • The highlight of the week was Sunday breakfast because the roast beef hash I made from leftover roast beef was surprisingly delicious. I tossed chunks of roast beef along with leftover roasted potatoes and root vegetables into the food processor along with some garlic scallions from the garden. I spread the finely chopped mix evenly over the bottom of the pan, fried it until it got a bit crunchy, then tossed it around and fried it again. Oh my, so good with fried eggs. So good it convinced me to keep slabs of roast beef in the freezer so I can make this more often.
  • For Sunday dinner, the Instant Pot got a workout first with a hearty pork ragù (tasty) and then cacio-e-pepe-style polenta. The polenta didn’t thicken up enough so I had to keep cooking it on the sauté setting until it got to the right consistency.
  • You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Give them a sauté and add Aleppo pepper, lemon juice and parmesan. Yum.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

 *I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

*All times are Eastern Daylight Savings Time unless otherwise noted.


Mon 7/6 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/7 at 12 p.m. – Integrating your Data Universe (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Organizer: Robert Taflinger


Tue 7/7 at 12 p.m. – Maximizing Member Engagement in the COVID-19 Era

Smart associations see the disruption of in-person events as an opportunity for growth and change. Learn how to make the most of these challenging times, for example, how to keep your members engaged with valuable content and online experiences, how to run a successful virtual conference for your association, including pricing and registration strategies, virtual event sponsorship — a non-dues revenue opportunity, and the unique role that medical associations play in the era of COVID-19. More info/register.

Host: Gather Voices

Presenters:

  • Amy Thomasson, Marketing Director for the Congress of Neurological Surgeons
  • Michael Hoffman, co-founder and CEO of Gather Voices

Tue 7/7 at 12 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to gather information from attendees during the registration process, implement technology to create safer events, manage session capacity, quickly and easily communicate with attendees onsite, safely facilitate onsite meetings between attendees, and enable touchless contact sharing. More info/register.

Host: Cvent

Presenters: Cvent team


Tue 7/7 at 12 p.m. – All We Hear About Is Virtual Events. Let’s Understand What It Means, Let’s Understand the Future!

Virtual events. Virtual conferences. Hybrid events. AI. VR. What do these terms mean? How do they work? More info/register.

Host: Endless Events

Presenter: Will Curran of Endless Events


Tue 7/7 at 2 p.m. – Chat & Learn: What To DO if Crisis Strikes

Attendees test positive for COVID-19. Protesters arrive at your event. A mishap results in injuries. Now what? Learn how to sharpen your decision making and do what’s best for your brand when confronted with unexpected threats to your reputation. Hear about communication strategies that top crisis managers deploy to deal with the unplanned and get out of the news when it occurs. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Hud Englehart, founding partner of Beacon Advisors, Inc.


Wed 7/8 at 11 a.m. – The Rise of the States – What it Means for Policy Going Forward

State and local governments have come to the forefront during the last three months and the road to recovery looks more dependent than ever on local leadership from governors to municipal leaders. Policy monitoring and effectively growing your state government affairs presence has never been more important. Hear about the future of state policy and power, as well as best practices and guidance on navigating the rest of the year at the state level. More info/register.

Host: FiscalNote

Presenters:

  • DeLee Shoemaker, General Manager of State Government Relations, Microsoft
  • Anthony Gad, National Director of Research, State Innovation Exchange
  • Brandon Ray, Senior Manager of State and Local Government Affairs, Associated Builders and Contractors

Wed 7/8 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/8 at 2 p.m. – How to Use Design Thinking to Improve Your Virtual Initiatives

Navigating both your business operations AND events remotely without prior planning has left many organizations operating on autopilot. The Design Thinking approach to tasks or problems explores understanding your users, challenging traditional assumptions, and finding innovative strategies that are less apparent under initial review in a computational way. Design Thinking can help you navigate a “new normal” and guide you to greater success supporting your team and your members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Wed 7/8 at 2 p.m. – How to Optimize Your Trade Show Lead Management Process

If you’re ready to take your exhibiting efforts to the next level, it may be time to thoroughly reevaluate your lead management process. Learn the absolutely essential, but often overlooked, first step towards effective lead management; what you should be focusing on in each stage of the exhibiting process; and deep dive questions to help you evaluate and improve your lead management efforts. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC


Thu 7/9 at 1 p.m. – Virtual Events Generate Fantastic Member Engagement Scoring Data

Digital activity leaves digital footprints, and virtual conferences are a gold mine of member engagement information. See for yourself how your association can benefit from one of 2020’s member-industry megatrends, the shift to virtual events and online meetings. More info/register.

Host: Gravitate Solutions


Thu 7/9 at 1 p.m. – Basics of Accessible Form Design

Learn about the elements of an accessible form template created using Word that can then be saved as a tagged PDF. Once you have the tagged PDF, you can add the form controls in Adobe Acrobat Pro (although this webinar only covers the design considerations for the form template). More info/register.

Host: Open Access Technologies, Inc.

Presenter: Karen McCall, Senior Advisor, Open Access Technologies, Inc.


Thu 7/9 at 2 p.m. – How Nondues Revenue Can Help Associations Thrive During (and Beyond) COVID-19

Now is the time to rethink revenue opportunities so your association can fulfill the changing and growing needs of members and other stakeholders. Learn how to transition in-person conference sponsors to higher-value virtual conference sponsors and even higher-value year-long sponsors, raise funds for scholarships and research amid shifts in donor support, and gain board support for pursuing nondues revenue programs and opportunities. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Stephen E. Peeler, CFRE, executive director, IDSA Foundation
  • Bruce Rosenthal, corporate partnership and sponsorship consultant, Bruce Rosenthal Associates, LLC; founder and convener, Partnership Professionals Network

Thu 7/9 at 2 p.m. – 2020 Engagement Trends Report

What’s the average engagement rate for an online community? Is the 90-9-1 rule for online engagement still true? How should we define engagement? If you’ve ever wondered (or are wondering now) about the answers to these questions, join us for this upcoming webinar. More info/register.

Host: Higher Logic

Presenters: Heather McNair, Chief Community Officer, and Mikhail Opletayev, VP of Software Engineering and Data Services, Higher Logic


Thu 7/9 at 3 p.m. – Recommendation Systems for Associations

Associations are starting to leverage advanced technologies that can make smart recommendations about what content, products, and resources members might be interested in. This session will focus on examples of how associations can use technology to better personalize the member experience. More info/register.

Host: Association Analytics


Fri 7/10 at 12 p.m. – Contract Strategies for the Evolving Marketplace

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “YES” and review variables that help influence a hotels decision to accept your business. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events


Fri 7/10 at 1 p.m. – Beyond Covid-19: Identifying and Addressing Today’s and Tomorrow’s Critical Issues

Learn a step-by-step approach to identify and prepare for the next critical issues that your association will face. This process will help you both identify known and potential issues and also help you develop action plans on how to address them – even when, as with the current pandemic, the way forward isn’t entirely clear. More info/register.

Host: Tecker International

Presenters: Sharon Cox, Cheryl Williams and Jim Meffert, Tecker International


Fri 7/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Tue 7/14 at 2 p.m. – Mo Rocca on The Chat: Laughter in the Time of Coronavirus

Many things have changed because of the current pandemic, but one thing has remained a constant for many of us: humor. Find out why humor is such an important facet of the human experience during a crisis from humorist, journalist and actor Mo Rocca. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mo Rocca, correspondent for CBS Sunday Morning among other things


Tue 7/14 at 2 p.m. – Make Your Member Engagement Come A.L.I.V.E.

2020 has created all kinds of distractions for members. As they are fighting every day to stay afloat in these uncertain times, many are challenged with keeping members engaged to a level where the association is seen as a huge necessity and not a cost. Unpack the key elements of building value and maximizing engagement to where it transforms your association in every department. Tom, who has over 80% of his members involved in one or more of their 13 touch points, will breakdown his key concepts called A.L.I.V.E. and Dave will share the keys to creating a unilateral digital conversation with your members. More info/register.

Host: PropFuel

Presenters:

  • Tom Morrison, CEO of the Metal Treating Institute
  • Dave Will, President of PropFuel

Wed 7/15 at 1 p.m. – Setting You up for Success – Finding the Right AMS for your Association

Learn about the steps that lead to a successful system selection, including who to involve from your organization, the time and budget this process will take, the systems to consider, and how to evaluate options effectively. More info/register.

Host: Aplusify

Presenter: Moira Edwards, CAE, President of Ellipsis Partners


Thu 7/16 from 9 a.m. to 7 p.m. – Human Moments: Reimagining Our Gatherings (A Virtual Braindate Event)

The formula for how we gather—from big conferences down to community events—has transformed for good. But were events as we once knew them really…working? Maybe not. So we’re challenging you to see this transformative moment as an opportunity. It’s time to challenge one another to throw out our outdated ideas of events-as-we-once-knew-them —and to rebuild this thing, together. Come gather with us for a day of unlimited braindates: let’s reimagine our gatherings—and design them with moments of shared humanity in mind. More info/register with access code: humanmoments.

Host: e180


Thu 7/16 at 2 p.m. – Reduce and Reuse: Designing Structured Content that Gets Results and Future-Proofs Your Site

Structured content prepares your organization for digital, print, mobile, voice, AI, and whatever-is-next publishing. If you break down your content into the smallest reasonable elements, you enable the elements to be used and reused in any interface or publication. The technical process is relatively easy. The culture change that it requires? Not so much. But it’s worth the effort. Learn how one small nonprofit team broke the mold and built an award-winning site using structured content; tips to use content strategy principles and tactics to build buy-in with content owners, department heads, and C-suite; and how to create structured content models you can use in your organization. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Dina Lewis, CAE, founder, Distilled Logic, host of Content Forum and of Review My Content
  • Courtney Reyers, Enterprise Digital Strategist at the American Society for Microbiology

Thu 7/16 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight

At this time of global crisis, the duty of foresight is your board’s highest responsibility. The duty of foresight is both the core belief that integrates stewardship, governing, and foresight, and the next practice that enables boards and their staff partners to understand, anticipate, and carefully examine the long-term human and ethical implications of today’s decisions for stakeholders and successors. This thought-provoking webinar will challenge participants to understand the ethical dimensions of the board’s duty of foresight and adopt a fresh perspective on how they can build new board capacity for future-focused and principled decision-making. 1 CAE credit. More info/register ($34 for ASAE members, $45 for nonmembers).

I’m making an exception to my “has-to-be-free” rule because Jeff is always so insightful and thought-provoking.

Host: ASAE

Presenter: Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. There’s much work to be done and I hope that at last we’re all ready to do it.

Implicit bias. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Hint: data collection and discretion elimination are key.

Conference and education teams. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. WBT Systems suggests it’s time to integrate these two teams so attendees have a more effective learning experience.

Virtual conference advice. Frank Catalano has been to several virtual conferences in the last few months. Now he’s sharing the “woes and wows” of his experience in an article at EdSurge as well as “three tips for virtual conference organizers to consider, based on hours of my life that I will never get back.”

CRP challenges. If only more association leaders knew about the challenges component relations professionals (CRPs) must handle on a daily basis, then maybe CRPs would receive more resources. Yes, I’m a dreamer. Billhighway describes some of these CRP challenges and reminds everyone why CRPs matter.

Virtual conference success story. Commsor, a community management software firm, held a two-day virtual conference in late May. Here’s what caught my eye: an impressive tech stack on a “shoestring budget,” four types of sessions—and none lasted more than 30 minutes, and one-on-one connections made via networking sessions.

Quick hits before we get to the list of this week’s free education:

  • How to run a Zoom cocktail party—and have better classes, conferences, and meetings too. (Misha Glouberman)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you’re into it, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • Between my deck garden and CSA share, I can’t keep up with all the herbs coming into my kitchen. I made a pesto with lemon basil from the CSA (plus cashews, garlic and parmesan) and put it on top of blueline tilefish fillets that were heading into the oven. Quick and tasty.
  • The next night, I made a southeast Asian-style pesto with Thai basil, cilantro and mint from my garden to toss with large pieces of pan-fried blackline tuna. So good! Besides the herbs, this favorite pesto of mine includes garlic, ginger, peanuts, sesame oil, palm sugar, rice wine vinegar, fish sauce, red pepper flakes, soy sauce and grapeseed oil. The recipe is coming this weekend on my Gusto blog.
  • Until this past weekend, I had never made roast beef. When I saw this NY Times article, I got an immediate hankering for a roast beef sandwich with cheese, sautéed onions, peppers and mushrooms, slathered with mayo and horseradish. So last Sunday, we had roast beef for dinner and every day since we’ve had a sandwich—or at least I have. Heaven. I added garlic powder to the roast’s salt and pepper rub.
  • Earlier in the stay-at-home period, I binged on a bunch of videos that Rachael Ray’s husband took of her cooking at home. One night, she made baked salt and vinegar smashed potatoes. I’ve had that stuck in my head ever since so they appeared alongside the roast beef. Excellent!
  • When I lived in the DC area, my brother and I used to go to the Baltimore Lithuanian Festival every year for our fix of people who looked like our relatives (we’re a strong quarter Lithuanian), sausages, dumplings, potato pancakes, Lithuanian beer, viryta (spiced honey kick-ass liqueur), and šaltibarščiai (Lithuanian chilled beet soup). I found an excellent recipe for shull-tee-barsh-chay in a Facebook group, Our Mom’s Lithuanian Recipes. Jim won’t touch it (fool!) but I’ve been enjoying it as breakfast, snack and appetizer all week.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.* 

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 6/26 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/26 at 2 p.m. – Evolving Legal Considerations During COVID-19: Ask an Association Attorney

Associations are dealing with enormous change as a result of the COVID-19 pandemic, and virtually all of it has legal consequences. It is no easy feat to deal with these challenges, adhering to legal guardrails, avoiding legal pitfalls, and otherwise protecting your association as you navigate this new path. In this webcast, a leading association attorney will guide you through these issues and considerations. 1.25 CAE credits. More info/register.

Host: ASAE

Presenter: Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC


Fri 6/26 at 2:30 p.m. – Upgrading to Drupal 9 and the Importance of Ongoing Web Maintenance

This webinar will cover the newly released Drupal 9, suggest a timeline for upgrading, and describe why regular and recurring Drupal maintenance is essential to the health of any website. We’ll also talk about how to manage and hopefully avoid technical debt during any sort of web project. More info/register.

Host: Fíonta


Mon 6/29 from 8:45 a.m. to 4:15 p.m. – Virtual Event Demo Days

You’ve been tasked with finding the right platform to move your organization’s event from face-to-face to virtual. You’ve got tons of questions: What platforms are out there? What features should I be looking for? Where are the pitfalls? To help with this ASAE has developed Virtual Event Demo Days featuring a presentation by Jeff Cobb and Celisa Steele of Tagoras, a leading consultancy that helps organizations select and implement learning platforms and researchers behind The Virtual Conferences Report, demos of 12 virtual event platforms and a wrap-up discussion. More info/register.

Host: ASAE


Mon 6/29 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 6/29 at 2 p.m. – Virtual Idea Swap: Chapters and Diversity, Equity & Inclusion

As most national/global associations posted letters in support of #BlackLivesMatter and linked to D&I statements, their chapters wondered with less clarity how to act. Yet, our chapters are truly on the front line of the protests and conversations. How do we enable them to act? How do we guide them? How do we support them? How do our HQ’s policies and actions include chapters? Let’s focus this month’s virtual idea swap on how we can engage chapters in the work of DEI. More info/register.

Hosts: Billhighway and Mariner Management

Facilitator: Peggy Hoffman, president and executive director, Mariner Management


Tue 6/30 from 8:45 to 11:45 a.m. –  Virtual Event Demo Days

You’ve been tasked with finding the right platform to move your

organization’s event from face-to-face to virtual. You’ve got tons of questions: What platforms are out there? What features should I be looking for? Where are the pitfalls? To help with this ASAE has developed Virtual Event Demo Days featuring a presentation by Jeff Cobb and Celisa Steele of Tagoras, a leading consultancy that helps organizations select and implement learning platforms and researchers behind The Virtual Conferences Report, demos of 12 virtual event platforms and a wrap-up discussion. More info/register.

Host: ASAE


Tue 6/30 at 12 p.m. – Building Community for Your Virtual Event

Learn best practices and expert advice on virtual events, non-dues revenue, and associations; how to drive engagement and attendance to your digital event; the importance of building a virtual community; and increasing digital turn out and participation while gaining more sponsors. More info/register.

Host: Gather Voices

Presenters:

  • Nikki Bell, co-founder of Fundraising Everywhere
  • Michael Hoffman, co-founder & CEO of Gather Voices

Tue 6/30 at 12 p.m. – Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events

Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Learn best practices and innovative ideas on how to maximize your sponsorship dollars to deliver an amazing event, whether it be in-person or digital. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Meg Fasy, Principal, FazeFWD


Tue 6/30 at 12 p.m. – How to Use Data to Drive Your Content Strategy & SEO

Are you using data to clean up your content? To organize your content? To inform what new content you produce—the content your audience really wants, not what you think they do? Learn how you can use different types of data to organize and produce audience- and SEO-pleasing content. More info/register.

Host: Beaconfire Red


Tue 6/30 at 1 p.m. – Outfrastructure: New Tech Models for the New Normal

Old models for delivering technology have been stretched to the breaking point, and associations are adopting new ways of thinking about their technology infrastructure. Outfrastructure embraces technologies that empower teams, untethers from physical locations, and embraces ‘always on’ components. From Cloud to SaaS to Mobile it is clear that new models are necessary to support the changing workforce and workplace. The panel will share their Outfrastructure experiences along with lessons learned from the COVID-19 experience. More info/register.

Presenters:

  • Ray Arambula, Director of Information Technology, American Association for Respiratory Care
  • Anita Josh, IT Director, National Investor Relations Institute
  • George Rears, PMP, MBA, Principal, Inter Tech
  • Rick Bawcum (facilitator), CISSP, CEO, CIMATRI

Tue 6/30 at 2 p.m. – Exploring Accepted Practices for In-Person Events During and After COVID-19

The Events Industry Council has convened a COVID-19 Business Recovery Task Force to quickly aggregate accepted practices and provide a framework for meeting in-person again safely. The task force will follow two parallel paths. The first will address the immediate need for guidance on accepted practices and work already underway to restart the industry. The second will address the long-term need to examine adaptation and transformation for the future stability of the association workforce and the relevance and resiliency of the industry. Learn more about the work of the task force and the variables you should consider when crafting in-person gatherings in the future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Calvert, CEO, Events Industry Council
  • Michael Dominguez, president and CEO, Associated Luxury Hotels International; cochair, APEX COVID-19 Business Recovery Task Force
  • Amy Ledoux, CAE, CMP, chief learning and meetings officer, ASAE: The Center for Association Leadership

Tue 6/30 at 2 p.m. – Fast-Tracking Online Learning During a Global Pandemic

COVID-19 restrictions on in-person events are forcing associations to quickly move education online so their members can maintain certifications and professional credentials. This can be a tedious task without the proper system integrations in place. Learn the best practices for leveraging your association management software (AMS) and learning management system (LMS) to broaden the accessibility of education and bring more value to your members while they adjust to living and working during a global pandemic. 1 CAE credit. More info/register.

Host: Protech Associates

Presenter: Liam O’Malley, Blue Sky e-Learn’s Vice President, Association Solutions


Tue 6/30 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes); how to build an engaging virtual event your attendees will love, and how to connect them with each other; and best practices from industry peers for virtual events of all sizes. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: McNeel Keenan, Vice President of Product Management, Cvent


Tue 6/30 at 2 p.m. – Thinking Outside the Typical Lecture: Keys to Adopting Alternative Presentation Styles

Explore a variety of content delivery formats conducive to presenting online as well as focusing on ways to encourage presenters to embrace a new style of content and education delivery. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Will Curran, Chief Event Einstein, Endless Events
  • Brian Fanzo, Virtual Keynote Speaker & Digital Futurist, iSocialFanz

Wed 7/1 from 6:00 a.m. to 1 p.m. ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


Wed 7/1 at 12 p.m. – Nobody Knows Us: Launching A Public Education Campaign For Your Association

Many associations want to broaden their audience and reach by increasing the public’s understanding of their members’ role and impact. Learn the 7 key steps to improve your organization’s visibility and influence. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Sheri Singer, owner of Singer Communications


Wed 7/1 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 7/1 at 1 p.m. – Association D, E & I Efforts In Action: A Showcase of Models

In recent weeks, associations around the country (and world) have put forward statements and commitments in support of diversity, equity, and inclusivity efforts—the first step toward affecting change, bridging divides, and bringing healing to communities which have long been discriminated against. Yet, many organizations are struggling with finding practical examples of what a next-step commitment looks like in action. Hear brief, powerful narratives from association executives whose organizations have had diversity, equity, and/or inclusion programs in place for years and those who are rolling out new initiatives. More info/register.

Host: Lowell Aplebaum, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova


Wed 7/1 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 7/1 at 2 p.m. – Content Curation: Your Association’s Secret Weapon Against Information Overload

Your members are overwhelmed by the volume and variety of information coming at them. They need you to hand-pick accurate, relevant information and add critical context that is uniquely yours to provide – in other words, to curate content. Learn how your association can use sophisticated content curation strategies effectively to move your association from a “nice-to-have” option into becoming a vital partner in your members’ professional success. More info/register.

Host: Impexium

Presenters:

  • Hilary Marsh, Chief Strategist, Content Company
  • Elizabeth Weaver Engel, Chief Strategist, Spark Consulting

Wed 7/1 at 2 p.m. – Continue the Conversation: Remove Implicit Bias to Improve Interactions

What is all the talk about implicit bias? Do you wonder how to make your organization more just and welcoming? Implicit biases or subconscious biases influence how we respond to others. To create equitable work environments, event organizers must acknowledge their own biases and take steps to confront them. Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Ameerah Saine


Wed 7/1 at 2 p.m. – How to Prevent Limited Resources from Limiting Your Results

When you’re just starting out as an exhibitor, it’s easy to become overwhelmed by all of the decisions you’re expected to make… especially when you also feel limited by your available resources. Learn about three typical trade show expense categories budget-savvy exhibitors avoid, four “splurge worthy” exhibiting components that can make a big impact, and three free (and nearly free) ways to personally enhance your exhibiting performance. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC


Wed 7/1 at 4 p.m. – Actual Disruption: Part 5 – Does Your Data Move the Needle?

Hear how data should be used, some past learning experiences with data, and how we should be refocusing on specific analytics post-COVID. More info/register.

Hosts: Breezio and Adage Technologies

Presenters:

  • Dan Hickey, Strategic Consultant, Technology Management, DelCor Technology Solutions
  • Julie Sciullo, CEO, Association Analytics
  • Jake Toohey, Senior Digital Consultant, Adage Technologies
  • Joe Post, Vice President Strategy, Adage Technologies
  • Ben Muscolino, CEO, Breezio and AMS Geek

Thu 7/2 from 6:00 a.m. to 1 p.m. ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


Thu 7/2 at 2 p.m. – Creating a Strategic Virtual Event Plan that Works

This session will help participants uncover and prepare for the pitfalls you can expect when planning a virtual or hybrid event and share best practices from planners who have gone before you. Also explore the real conversations around money—what is realistic from a budget and spending perspective and how to talk with and to vendors who are trying to convince you their mobile event app platform is really a virtual option. More info/register.

Host: Hubb

Presenters:

  • Lindsay Martin-Bilbrey, CEO, Nifty Method Marketing & Events
  • Allie Magyar, Founder and CEO, Hubb

Thu 7/2 at 3 p.m. – Power BI for Association Professionals (not Data Scientists)

Microsoft PowerBI has been consistently ranked by Gartner as the leader in data visualization. This session will focus on how all association professionals can use PowerBI visualizations to make data-informed decisions. More info/register.

Host: Association Analytics


Fri 7/3 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Wed 7/8 at 2 p.m. – How to Use Design Thinking to Improve Your Virtual Initiatives

Navigating both your business operations AND events remotely without prior planning has left many organizations operating on autopilot. The Design Thinking approach to tasks or problems explores understanding your users, challenging traditional assumptions, and finding innovative strategies that are less apparent under initial review in a computational way. Design Thinking can help you navigate a “new normal” and guide you to greater success supporting your team and your members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners


Thu 7/9 at 1 p.m. – Virtual Events Generate Fantastic Member Engagement Scoring Data

Digital activity leaves digital footprints, and virtual conferences are a gold mine of member engagement information. See for yourself how your association can benefit from one of 2020’s member-industry megatrends, the shift to virtual events and online meetings. More info/register.

Host: Gravitate Solutions


Fri 7/10 at 1 p.m. – Beyond Covid-19: Identifying and Addressing Today’s and Tomorrow’s Critical Issues

Learn a step-by-step approach to identify and prepare for the next critical issues that your association will face. This process will help you both identify known and potential issues and also help you develop action plans on how to address them – even when, as with the current pandemic, the way forward isn’t entirely clear. More info/register.

Host: Tecker International

Presenters: Sharon Cox, Cheryl Williams and Jim Meffert, Tecker International


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Inclusion advice. A fellow NAHB alum and friend, Lakisha Woods, CAE, has three pieces of advice to share in her “Letter of Thanks and Ideas for Growth from an African-American CEO.”

Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership, says MemberSuite. They explain how communication plays a huge role in that effort.

Virtual event benefits. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement.

Pandemic silver linings. Virtual events are responsible for some of the silver linings described by WBT Systems in their post this week. They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward.

CRP life. I like the upbeat theme going on with these recommendations so let’s continue it with this post from Billhighway about the CRP (component relations professional) secret to happiness.

Virtual conference of the week. Last month, someone from ACUI said in ASAE’s Collaborate forum, “We wrapped up the virtual conference yesterday, and participants are raving.” They held their virtual conference over two afternoons and evenings in May using Hopin as the event platform and Auctria for their silent auction. Attendees could view and chat with exhibitors. Drag queen bingo on the first night caught my eye as well as a video of a family surprising their dad with an ACUI award.

Quick hits before we get to the list of this week’s free education:

  • How to hold a cocktail party on Zoom—and have better classes, conferences and meetings too. (Misha Glouberman)
  • Quarantine has changed us and it’s not all bad—here are eight new habits people want to keep post-lockdown. (Sigal Samuel, Vox)
  • Watch and listen to the surf of Ehukai Beach on Oahu, Hawaii. Imagine bliss. (Explore.org)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Thinking I didn’t have enough prepared fish for a second night of fish tacos, I baked catfish fillets with a rub of ancho chile powder, chipotle powder, cumin, coriander, dried oregano and salt. But I was wrong, I had plenty of fish, so what to do with all this spicy catfish? When in doubt, pasta, specifically a southwest-style pasta with onion, poblano and red bell pepper, jalapeño, garlic, calabicitas (more leftovers, a Mexican summer squash dish), cream and cilantro. Oh my. Too good. Dare I say, better than tacos.
  • We had a spell of cool weather so last Sunday I made beef short ribs with red wine and prunes, a recipe from The French Slow Cooker by Michele Scicolone. Excellent! Although next time—and there will be a next time—I’ll add mushrooms. What an oversight! Served over mashed potatoes and accompanied by veggie pesto (broccoli stems, zucchini, yellow squash, poblano, red bell, onion, tomatoes and corn).
  • The veggie pesto made a reappearance in a frittata topped with asiago cheese. Earlier in the week, I made a frittata with leftover cheesy black bean bake, beet greens and broccoli stems. Yeah, weird, but good.
  • Kohlrabi has been a regular in my CSA share lately so I searched on Pinterest for something besides a sauté or salad. The Germans have lots of good-looking recipes. I found one in English for kohlrabi schnitzel, easy enough to prep. It was tasty on its own but I dipped a few in a mayo/ketchup combo to satisfy a salt/fat craving.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

 *I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 6/19 at 12:30 p.m.* – Risk Management in Meetings Moving Forward

Get an overview on managing risks when entering into meetings and event contracts in the age of COVID-19. More info/register.

Host: HopSkip

Presenters:

  • Barbara Dunn, Partner, Barnes & Thornburg LLP (representing group clients)
  • Lisa Sommer Devlin, Principal, Devlin Law Firm, P.C. (representing hotel clients)

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/19 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/19 at 2 p.m. – Why Just Video Conferencing is Not Sufficient for Association Governance

Many organizations have turned to videoconferencing tools like Zoom, GoToMeeting, and Skype to help their leaders come together and stay connected during this crisis. But is that enough? Learn the most common challenges inherent in virtual meetings and remote collaboration, best practices and tools for addressing common challenges, and a meeting workflow that can help you run effective and productive leadership, board, and committee meetings from anywhere. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Paul Lockhart of Passageways-OnBoard


Mon 6/22 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/23 at 11 a.m. – Open For Business: How Associations Are Helping Members Navigate a New Norm (Save the Associations Summit series)

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. This is an opportunity for membership professionals to learn best practices from their peers on topics related to change management, membership growth, innovation, relevance, trends, and strategic planning. More info/register.

Host: Sarah Sladek


Tue 6/23 at 12 p.m. – If You Build it, Will They Come? How Two Large Fall Shows Are Forging Ahead

As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. Find out how to navigate complex decision-making and scenario planning processes with staff and volunteer leaders, speakers, partners and exhibitors, and consider nimble practices for designing and refreshing event plans amid a crisis. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Allie Barth, Senior Vice President of Industry Relations @American Gaming Association
  • Debra L. Rosencrance, CMP, CAE, Vice President of Meetings & Exhibits @American Academy of Ophthalmology
  • Sarah Michel, CSP, VP Professional Connexity @Velvet Chainsaw Consulting

Tue 6/23 at 12 p.m. – PPN Idea Exchange: Demonstrating ROI to Sponsors During COVID-19

Corporate sponsorships and partnerships are seldom philanthropy. Most companies use their marketing budgets for sponsorships and partnerships. Many companies need to derive ROI to justify this expenditure — especially during the pandemic. Find out how to demonstrate ROI to companies so they become — or renew as — corporate sponsors and partners. More info/register.

Host: Partnership Professionals Network (PPN)


Tue 6/23 at 12 p.m. – Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences

The wrong words – or worse, the forgettable words – can cost your organization countless opportunities. The right words can spark emotion, spur action, and start a lifelong relationship. Learn how to write for how people read online, make your copy more readable, please Google and make your messages “sticky.” More info/register.

Host: Web Courseworks

Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen


Tue 6/23 at 2 p.m. – Making Video for Virtual Events

Learn what kind of video you need for a virtual conference, how to get the most out of the efforts you’re making to create video, and tips for producing video in the era of COVID-19, being authentic and making your videos stand out. More info/register.

Host: Gather Voices

Presenters:

  • Kate Bradley Chernis, CEO of Lately
  • Michael Hoffman, CEO of Gather Voices.

Wed 6/24 at 11 a.m. – Revenue Retention with Virtual Events

Discover how associations can provide value and earn revenue through online models. Learn best practices that engage sponsors and partners to invest in your virtual event. Explore innovative approaches to education and learn how next-generation associations engage with special interest groups in a virtual environment. More info/register.

Host: Meeting Expectations

Presenters:

  • Ragan Cohn, Executive Director of the Oracle Applications and Technology Users Group
  • Liz Klostermann, CEM, Senior Exhibit Manager at Meeting Expectations
  • James Hobbs, Senior Director of Global Programs at Meeting Expectations

Wed 6/24 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/24 at 1 p.m. – How Integrated Payments Can Benefit Your Nonprofit

Nonprofits deal with a lot of moving parts to ensure their operations are always running smoothly, and payment processing is no exception. Hear tips for reducing monthly processing fees, how integrated payments can amplify your growth, and the importance of data security and PCI compliance. 1 CAE credit. More info/register.

Host: MemberSuite


Wed 6/24 at 1 p.m. – Planner and Hotel Sales Relationships and Expectations in a Post-COVID-19 World

Explore the wants and needs of the planner/supplier relationship in a post-COVID-19 environment. Hear what new requests and concessions planners are asking for, whether hotels can achieve adequate RevPAR with meeting space originally designed to maximize the number of attendees, how that translate to rates for meetings, what a realistic timeline is for hotel staffing to be at adequate levels to accommodate face-to-face meetings, and what planners should expect and demand. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: MaryAnne Bobrow, CAE, CMP, CMM, President, Bobrow Associates


Wed 6/24 at 1 p.m. – Creating Dynamic, Engaging Online Conferences & Webinars

Geared for conference organizers, event planners, and speakers, this online workshop provides practical tips and hands-on experience, especially when moving a presentation to the web. Learn how to create (or adapt) compelling content, decrease the burden on the planner and presenter, and involve the audience so they’re not just passive viewers. More info/register.

Host: Lee Gimpel, founder, Better Meetings


Wed 6/24 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/24 at 2 p.m. – Wow Your Virtual Attendees and They’ll Beg for More

Wondering how you can craft a virtual conference that is more than just a series of Zoom meetings? Want to recreate the big energy and zest of an in-person event, while also providing a way for your attendees to connect in meaningful ways just like they do in the hallways? Hear lessons learned from transforming in-person events into virtual events, and how you can create an experience that will blow your attendees away. 1 CAE credit. More info/register.

Host: Matrix Group and 100Reviews

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Teri Carden, Co-Founder of 100Reviews

Wed 6/24 at 2 p.m. – Chat & Learn: Not Your Grandad’s Webcast

Join an interactive Q&A featuring everything you wanted to know about the world of virtual events. The duo will talk about how they took Google from live event to live stream in the space of 4 weeks, what mistakes they made along the way, and ultimately how they are developing new ways of connecting communities whilst COVID remains a concern. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Pete Erickson, Founder, and Dan Noake, Chief Operating Officer, Modev


Wed 6/24 at 2 p.m. – What You Need to Know about CEIR’s Head of Marketing Study

Hear an overview of research and findings from the Center for Exhibition Industry Research’s (CEIR) 2019 “Head of Marketing Insights Series” that discovered why some companies exhibit at trade shows and others don’t (including, for those who do exhibit, specific insights on their exhibiting objectives, budget approval process, and evaluation metrics), and next steps to use this data to improve your future trade shows. More info/register.

Host: Trade Show Summer School

Presenter: Robin Davis, founder, Exhibitors WINH LLC


Wed 6/24 at 2 p.m. – Event Planning Considerations and Design Trends in a New World

Hear a review of the top trends in event design for 2020 and how they will be influenced by the new realities of the trade show, meeting and event world. Find out how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again. More info/register.

Host: Skyline Exhibits

Presenter: Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events


Thu 6/25 at 11:30 a.m. – No dues left behind: How to increase non-dues revenue and membership dues post-crisis

Association and member behaviors are changing. You must prepare for your revenue streams to keep flowing in changing times – be it member churn, cancelled events, lost sponsorships, or anything else. Hear tips to retain your existing membership dues and customer examples of increasing non-dues revenue during a crisis. More info/register.

Host: YourMembership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, YourMembership


Thu 6/25 at 12 p.m. – The Local Experience: The Changing Approach to Member and Customer Engagement

In three months, we have gone from a nation of large-scale, in-person events to socially-distant, small gatherings. these changes ⁠— and more ⁠— are impacting the way associations engage stakeholders and underscoring the importance of the local experience. Hear how three associations are meeting members “where they are” with highly customized, local resources and initiatives. More info/register.

Host: McKinley Advisors

Presenters:

  • Kevin Watkins, MBA, CAE, Senior Vice President, Affiliate & Member Engagement, National Apartment Association
  • Michelle Mason, FASAE, CAE, CQIA, President and CEO, Association Forum
  • Wendy Kavanagh, CAE, President, Georgia Society of Association Executives
  • Shelley Sanner, M.A., CAE, Senior Vice President of Industry Relations

Thu 6/25 at 2 p.m. – APEX COVID-19 Business Recovery Task Force: Hotel Best Practices

The APEX COVID-19 Business Recovery Task Force has set out to aggregate accepted practices across the events eco-system and provide a framework for restarting the industry. Join the co-chairs as they will walk us through the first information release on accommodations. Learn about the accepted best practices that hotels are putting in place post COVID-19, what questions you need to ask when working with hotels, and how to find the latest information, tools and resources to navigate across the events eco-system post-COVID-19. More info/register.

Host: Smart Meetings

Presenters:

  • Amy Calvert, CEO, Events Industry Council
  • Michael Dominguez, President and CEO, Associated Luxury Hotels International (ALHI)
  • Kristin Horstman, Senior Director, Strategic Events, Salesforce

Thu 6/25 at 2 p.m. – Evaluating Your Meetings Portfolio to Go Digital

Hear best practices in assessing what types of events and meetings translate easily to a digital format and what a digital event implementation looks like through 2021. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Nicola Kastner, VP of Global Event Marketing Strategy for SAP


Thu 6/25 at 2 p.m. – How Events Will EVOLVE in the New Normal

Let’s look at the trends we’re seeing in the industry and how your event marketing programs will need to evolve for the rest of 2020 and beyond.

Hear about the convergence of digital and event marketing, the differences & similarities between virtual & in person events, why hybrid (virtual + in person) events are emerging as a huge part of the future, and how to re-think your venue strategy to account for health, safety, and social distancing. More info/register.

Host: Cvent

Presenter: Cvent’s CMO, Patrick Smith


Thu 6/25 at 2 p.m. – The Impact of COVID-19 on the Recruitment Industry: Current Analysis and Future Opportunities

Find out about the current hiring disruption, state of the recovery to date, explore the hardest hit industries as well as industries seeing hiring gains, and share strategies to help associations serve their members and advertisers in order to find qualified candidates – helping companies get back on the path to operational and financial growth. 1 CAE credit. More info/register.

Host: Web Scribble

Presenters: Web Scribble CEO Alexey Gutin and Director of Marketing Dawn DiLorenzo


Thu 6/25 at 3 p.m. – Best of Breed Data Ecosystem

The AMS is not dead, but its role in our data ecosystem is evolving.  In this webinar we’ll hear from Industry experts on best practices for choosing the best tools for your association and how to tie everything together. More info/register.

Host: Association Analytics


Thu 6/25 at 3 p.m. – How Leading Associations are Using Mobile Apps to Navigate the “New Normal”

With in-person meetings being cancelled and remote work the norm, associations are being challenged with how best to communicate with and support members. Learn how you can leverage a mobile app to provide real-time member communication, peer-to-peer networking, and virtual event support. Explore the mobile trends that have been accelerated by the current pandemic and share how three associations are succeeding with mobile. More info/register.

Host: Clowder


Fri 6/26 at 2 p.m. – Evolving Legal Considerations During COVID-19: Ask an Association Attorney

Associations are dealing with enormous change as a result of the COVID-19 pandemic, and virtually all of it has legal consequences. It is no easy feat to deal with these challenges, adhering to legal guardrails, avoiding legal pitfalls, and otherwise protecting your association as you navigate this new path. In this webcast, a leading association attorney will guide you through these issues and considerations. 1.25 CAE credits. More info/register.

Host: ASAE

Presenter: Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC


Fri 6/26 at 2:30 p.m. – Upgrading to Drupal 9 and the Importance of Ongoing Web Maintenance

This webinar will cover the newly released Drupal 9, suggest a timeline for upgrading, and describe why regular and recurring Drupal maintenance is essential to the health of any website. We’ll also talk about how to manage and hopefully avoid technical debt during any sort of web project. More info/register.

Host: Fíonta


Tue 6/30 at 2 p.m. – Exploring Accepted Practices for In-Person Events During and After COVID-19

The Events Industry Council has convened a COVID-19 Business Recovery Task Force to quickly aggregate accepted practices and provide a framework for meeting in-person again safely. The task force will follow two parallel paths. The first will address the immediate need for guidance on accepted practices and work already underway to restart the industry. The second will address the long-term need to examine adaptation and transformation for the future stability of the association workforce and the relevance and resiliency of the industry. Learn more about the work of the task force and the variables you should consider when crafting in-person gatherings in the future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Amy Calvert, CEO, Events Industry Council
  • Michael Dominguez, president and CEO, Associated Luxury Hotels International; cochair, APEX COVID-19 Business Recovery Task Force
  • Amy Ledoux, CAE, CMP, chief learning and meetings officer, ASAE: The Center for Association Leadership

Wed 7/1 – ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


Wed 7/1 at 12 p.m. – Nobody Knows Us: Launching A Public Education Campaign For Your Association

Many associations want to broaden their audience and reach by increasing the public’s understanding of their members’ role and impact. Learn the 7 key steps to improve your organization’s visibility and influence. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Sheri Singer, owner of Singer Communications


Wed 7/1 at 1 p.m. – Association D, E & I Efforts In Action: A Showcase of Models

In recent weeks, associations around the country (and world) have put forward statements and commitments in support of diversity, equity, and inclusivity efforts—the first step toward affecting change, bridging divides, and bringing healing to communities which have long been discriminated against. Yet, many organizations are struggling with finding practical examples of what a next-step commitment looks like in action. Hear brief, powerful narratives from association executives whose organizations have had diversity, equity, and/or inclusion programs in place for years and those who are rolling out new initiatives. More info/register.

Host: Lowell Aplebaum, FASAE, CAE, CEO & Strategy Catalyst, Vista Cova


Wed 7/1 at 2 p.m. – Content Curation: Your Association’s Secret Weapon Against Information Overload

Your members are overwhelmed by the volume and variety of information coming at them. They need you to hand-pick accurate, relevant information and add critical context that is uniquely yours to provide – in other words, to curate content. Learn how your association can use sophisticated content curation strategies effectively to move your association from a “nice-to-have” option into becoming a vital partner in your members’ professional success. More info/register.

Host: Impexium

Presenters:

  • Hilary Marsh, Chief Strategist, Content Company
  • Elizabeth Weaver Engel, Chief Strategist, Spark Consulting

Thu 7/2 – ExOrdoCon 2020: Beyond the Conference Walls – Exploring the Power of Virtual Experiences

In-person research events all over the world have been postponed or outright cancelled. And right now, organizers’ only option is to go virtual. But starting from scratch can be scary. So, to help you get your disrupted event back on track, we’re hosting a virtual conference on virtual conferencing (yes, that’s a bit of a mouthful). Explore what virtual means for research conferences. Learn from the community about what works, and what doesn’t. Hear the experiences of organizers who have successfully delivered virtual research events to their communities. More info/register.

Host: ExOrdo


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Motivation and focus enhancer. If you’ve been distracted at work and dispirited by what’s going on in our country, WBT Systems has some timely advice: remember your purpose. You may look at your to-do list and wish you were working on bigger issues but the fact is, as their post reminds you, you’re already making a difference.

CRPs explained. It’s one of our community’s running jokes: anyone who’s worked in an association has dealt with family and friends who have no idea what they do—even after years in the profession. It’s worse for CRPs aka component relations professionals. Even co-workers don’t always know what they do. “Something with chapters?” Well, that’s a start. Billhighway went straight to the source and found out what people think CRPs do and what CRPs really do.

New ideas for associations. J.P. Moery of The Moery Company says, “We’ve adjusted, adapted, and pivoted. Now it’s time to recover, relaunch, and rebound.” He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it!

86 exhibit booths. You’ve probably seen articles over the past few years about the death of the trade show. Not surprising: I’ve heard some friends complain about lousy results from trade shows but others have done alright. Kristine Metter of Crystal Lake Partners says “Don’t move your exhibit program online. Bury it in the ground.” I’d love to see associations consider her idea but the challenge might be having the staff to scale it.

Virtual conference of the week. The CB Insights Tech Conference is relying on a session format that looks much more interesting than the standard association conference. The majority of their speakers are being interviewed for 25 minutes by academics or journalists. I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up.

Quick hits before we get to the list of this week’s free education:

  • 15 creative virtual event sponsorship ideas. (Mariana Fernandes, Endless Events)
  • Promote and profit off your virtual events with retargeting. (Shawn Smajstrla, Multiview)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • I’ve mentioned this one before: pan-seared fish fillets (this time, speckled trout) in a white wine, tomato and basil sauce. It doesn’t take much effort and the results are spectacular.
  • Another quickie fish dish: baked striped mullet fillets. Just top them with a bit of butter, salt and shichimi togarashi—a Japanese spice blend of orange peel, black, white and toasted sesame seeds, cayenne, ginger, Szechuan pepper and nori.
  • This dish is so good: one-pot turmeric coconut rice with greens, kale in my case. We had it as a side with the striped mullet. But it was also fantastic for breakfast with a runny fried egg or two on top.
  • Sunday was fish (mahi mahi) taco night with homemade corn tortillas. The tortillas were easy to make—I used a Pyrex pie dish instead of a tortilla press. They came out great but got stale after a day or so in the refrigerator.
  • I baked the mahi mahi fillets with a rub of ancho chile powder, chipotle powder, cumin, coriander, dried oregano and salt. Our taco toppings and sides were: shredded green cabbage, chopped radish, salsa verde (the raw version), guacamole, cheesy black bean bake, and calabacitas (a summer squash medley—they’re already showing up in our CSA). Quite a feast with enough leftovers for a second night.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.


Fri 6/12 at 1 p.m.* – How to Improve Your Association Business Model NOW!

Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Learn the steps to visually describe your current model and design new ones using the business model canvas. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. More info/register.

Host: Tecker International

Presenters:

  • Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC
  • KiKi L’Italien, Senior Consultant, Tecker International, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/12 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/12 at 2 p.m. – Exploring Anger, Frustration and Hopelessness: From COVID-19 to George Floyd

From COVID-19 to the public deaths of black citizens, this virtual session will explore the impact of multiple pandemics, challenges to interacting with and serving each other across different viewpoints, and approaches to effectively have these difficult conversations. Participants will discuss and learn strategies to identify and work through emotions elicited by our current reality, effective communication techniques for dialogue and increased understanding across differences, and our individual responsibilities for moving forward with intention and purpose. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Janet Crenshaw Smith, cofounder and president, Ivy Planning Group
  • Gary A. Smith, cofounder and senior partner, Ivy Planning Group

Mon 6/15 at 12 p.m. – Time for Action: Modern-Day Support for Equity & Justice Panel Discussion

Join this timely discussion of commitment to action and sustainable change in regards to increasing representation in leadership, supplier diversity and inclusive event practices. The time has passed for our industry to take action in support of equity for all people and demonstrate tactics that solve inequality. Discuss ways you can personally and professionally be an ally to those who continue to seek equal rights. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI


Mon 6/15 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 6/15 at 2 p.m. – American Associations Week 2020: Policy Briefing

This webcast will provide a briefing on the policy issues at stake for the association community, including the effort to include associations in the Paycheck Protection Program and the creation of a Pandemic Risk Insurance Program that would provide a federal backstop for prospective insurance claims. Join the session to learn the latest on congressional relief efforts and what you can do to grow support for associations on Capitol Hill. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Mary Kate Cunningham, CAE, vice president, public policy, ASAE: The Center for Association Leadership
  • Jeff Evans, associate director, public policy, ASAE: The Center for Association Leadership
  • Sandra G. Swirski, partner, Urban Swirski & Associates

Mon 6/15 at 3:30 p.m. – American Associations Week 2020: Fireside Chat with Kimberly Reed

Join this session to hear from Kimberly Reed, CAE, the chairman of the Export-Import Bank and a former association professional. Reed will share how EXIM supports associations, their small-business partners, and association members who export. She will also discuss the EXIM COVID-19 relief program. A question-and-answer session will follow. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Kimberly A. Reed, CAE, president and chairman, Export-Import Bank of the United States
  • Mary Kate Cunningham, CAE, vice president, Public Policy, ASAE: The Center for Association Leadership

Tue 6/16 at 12 p.m. – Adaptation: The New Competitive Advantage (Coronavirus Dialogue Series)

Businesses need to think about how to adapt quickly, how to make quick decisions, how to pivot their business operations, or perhaps even what products they offer to their customers. In order to survive companies, need to think about their organizational capabilities that foster rapid adaptation. Understand foundational adaptation theory and how it can apply to various industries and businesses. Identify signals in the market that can impact how you operate. Find out how, when you’re overwhelmed with changing information, you can pick up the right signals to understand and harness change. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Dr. Chitra Anand


Tue 6/16 at 1 p.m. – Coronavirus and Your Meeting Contracts

If your meeting is scheduled to occur in the next few months, this webinar will discuss what your options are in making a Go or No-Go decision and how to interpret your contracts regarding liability. It will also cover how to prepare future contracts and the four legal standards to include to protect meeting sponsors from not only epidemics and diseases, but other disasters as well. 1 CE credit. More info/register.

Host: Prevue Meetings & Incentives

Presenter: John Foster, Esq., CHME, attorney at Foster, Jensen & Gulley


Tue 6/16 at 2 p.m. – American Associations Week 2020: Share Your Story

A powerful way to communicate is through storytelling. This webcast will help you tell your association story in ways that resonate with Congress and Capitol Hill staff, provide you with tools for preparing congressional calls to action, and explore strategies for using social media for advocacy. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dani Mackey, president, Dani Mackey Communications
  • Chris Vest, CAE, director, public policy, ASAE: The Center for Association Leadership
  • Jeff Evans, associate director, public policy, ASAE: The Center for Association Leadership
  • Nate Fisher, manager, public policy and APAC, ASAE: The Center for Association Leadership

Tue 6/16 at 2 p.m. – From Competitor to Compatriot (Association Chat)

“Coopetition” could be a financial win for the organizations that opt to go that direction. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. But becoming a collaborator with your competitor can be a challenge. Hear about the ways competitors can work together and why they should consider it. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mahoganey Jones, founder of Event Specialists


Tue 6/16 at 2 p.m. – Breaking Open a New Channel for Member Engagement

Before COVID-19 changed the game, associations were already looking to geographic components (aka chapters) as an increasingly important engagement channel. Fast forward a couple of months and the value intensifies. In the reasonable scenario that large meetings are on hold through much of 2021, the value of geographic chapters increases as members look for learning closer to home. Explore the data and the stories from the field to unlock how we can use chapters to stay connected to members. More info/register.

Hosts: ReviewMyAMS and Mariner Management

Presenters: Mariner Management’s Peter Houstle and Peggy Hoffman, FASAE, CAE


Tue 6/16 at 2 p.m. – Security Considerations For Your Next Event

Attendee safety has always been a top priority for any event organizer, and now the world is on high alert. Security measures have increased in every aspect, so we have brought in the experts. Join us as we move through protocols and procedures to keep everyone, from attendees to VIPs, safe when they step back into face-to-face events. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Michael Wigent, Americas Manager, Global Protective Service, Cisco Systems
  • Nick Willis, Regional Operations Manager EMEAR, Protective Services, Cisco Systems

Tue 6/16 at 2 p.m. – How Planners and Suppliers are Coming Together to Plan Meetings Now

Hear how meeting professionals are coming together from all over the world to continue planning against all odds, how meeting professionals are safely transitioning back to events, and the tools to continue sourcing events with confidence. More info/register.

Host: Smart Meetings

Presenters:

  • Sandy Hammer, CMO and Co-Founder, Allseated
  • Marin Bright, CEO, Smart Meetings

Wed 6/17 at 9:30 a.m. – NonProfit, How Will Your Events Remain Special? (Fireside Chat Series)

PopChic Events is thrilled to launch PopChic Chats, a live video series featuring experts and entrepreneurs from around the events industry. We aim to inform, enlighten, engage, and build community for the transition from live to virtual events. More info/register.

Host: PopChic Events

Presenter: Yolanda F. Johnson, President, YFJ Consulting


Wed 6/17 at 10 a.m.American Associations Week 2020 – Congressional Town Hall with Rep. Rob Wittman (VA-01)

Join this session to hear from Rep. Rob Wittman (R-Va.) and to celebrate him as a recipient of a 2020 ASAE Sentinel Award for his stewardship of important issues in the nonprofit community. Rep. Wittman will discuss his critical bill, the Freedom to Invest in Tomorrow’s Workforce Act (H.R. 5339), and the importance of postsecondary education and credentials. There will be Q&A at the end of the town hall. 1 CAE credit. More info/register.

Host: ASAE


Wed 6/17 at 12 p.m. – Remote Employee Engagement: 4 Ways to Tap into Employee Ideas

We’re all working remotely now—but is it working? If you simply transplant the way you did things in the office to the remote environment, it’s going to cause friction, and results will start to suffer, conflicts and miscommunications will arise, and progress will slow because of it. Learn about specific adjustments you can make to your remote work environment to help it run more smoothly. More info/register.

Host: Human Workplaces and QuestionPro

Presenters:

  • Jamie Notter, Founding Partner, Human Workplaces
  • Anup Surendran, VP – Product, QuestionPro

Wed 6/17 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/17 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/17 at 1 p.m. – Association Reserves: Investment Lessons Learned and How to Apply Them

Hear critical lessons learned and discuss what actions associations should be considering now, such as: is it time to buy stocks, are bonds safe, should we rebalance, what sectors are the safest, and more. We’ll also look at the critical role investment policies could have made in guiding decisions and bringing discipline when it was needed most, review areas in which many investment policies fell short, and share best practices from the peer benchmarking Study on Nonprofit Investing for Associations. More info/register.

Host: ASAE Finance and Business Operations Professionals Council  

Presenter: Dennis Gogarty, CFP®, AIF®, President, Raffa Wealth Management, LLC


Wed 6/17 at 2 p.m. – American Associations Week 2020: Advocacy Amid Uncertainty

The COVID-19 pandemic has shown that advocacy work is more than just when Congress or a state legislature is in session. Regardless of our current crises, a year-round advocacy strategy drives greater engagement, builds stronger relationships, and is a mark of successful advocacy programs. This webinar will provide expertise to help develop a plan for every month of the year. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • David Lusk, founder and CEO, Key Advocacy
  • Sherry Stanley Whitworth, managing director, FiscalNote
  • Quardricos B. Driskell, MPP, legislative & political affairs manager, American Urological Association
  • Danielle Duran Baron, CAE (moderator), founder, Insightful Concepts

Wed 6/17 at 3 p.m. – Remote Staff, Office Staff—Tech Tips For Nonprofits

With the sudden shift to working from home, many organizations scrambled to put tools and systems in place quickly for their remote staff and office staff. In the rush to be operational, it was hard to take the time to compare new tools to existing tools, or consider the security ramifications of any of these sudden changes. Now, the question is: How to take the benefits from that experience and bring new data, policies, and processes into our official systems of record and cybersecure best practices? More info/register.

Host: Community IT

Presenter: Community IT Innovators CEO Johan Hammerstrom


Wed 6/17 at 3:30 p.m. – American Associations Week 2020: Congressional Town Hall with Senator Tim Kaine

Join this session to hear from Sen. Tim Kaine (D-Va.) about the latest on what Congress is doing to support America amid COVID-19, his support for the association community, and how associations can continue to help this country recover. 1 CAE credit. More info/register.

Host: ASAE


Thu 6/18 at 12 p.m. – Pivoting Your Chapter Leadership Conference to Virtual

Learn about a framework to take your physical chapter leader conference virtual. Get tips on how to train, support and inspire volunteers at your virtual chapter leader conference, ideas for how to use an online platform for chapter leader training so they can experience virtual education themselves, and real-world examples of associations that took their chapter leader conference virtual with details on their successes and takeaways. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management


Thu 6/18 at 12 p.m. – Diversity and Inclusion Starts with You (virtual DC Idea Swap)

52% of nonprofits have a diversity statement but true D&I goes beyond developing a statement. You need a diversity strategy and a way to implement that strategy. Whether you’re at the start of your process, or your D&I strategy needs updating, learn how to understand diversity, equity and inclusion, your role in DEI change, and the positive impact your DEI actions can have on your association. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Trevor Mitchell, MBA, CAE, Executive Director/CEO of American Mensa, Ltd. and the Mensa Foundation


Thu 6/18 at 1 p.m. – An Hour of Innovation

Hear about dozens of tools, tips and resources for injecting innovation into your programs, covering every aspect of meeting planning, from technology to meeting formats to F&B and more. More info/register.

Host: Prevue Meetings & Incentives

Presenter: James D. Feldman, CSP, CITE, CPIM, CPT


Thu 6/18 at 2 p.m. – American Associations Week 2020: Leveraging Data to Achieve Policy Goals

With an increase in digital advocacy the competition for policymakers’ attention is tougher than ever. This session will examine how research and data serve as critical tools to demonstrate your case to legislators. During this program, GovPredict will join us to cover new trends in research, data visualization, and how to employ a data-driven approach to effectively engage with elected officials, now and into the future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Mary Kate Cunningham, CAE, vice president, public policy, ASAE: The Center for Association Leadership
  • Max Perkins, vice president, Lobbyit
  • Emil Pitkin, CEO, GovPredict
  • Margarita L. Valdez, assistant director of congressional relations, American Society for Radiation Oncology

Thu 6/18 at 2 p.m. – Top Tips for Member Onboarding

It’s exciting when a new member joins or an existing member renews. Do they know how excited you are? They should! Learn the tips and tricks that will help you engage members and increase their likelihood of getting involved (and staying involved) with your association or chamber without feeling overwhelmed. More info/register.

Host: MemberClicks

Presenter: Scott Oser, President, Scott Oser Associates


Thu 6/18 at 2 p.m. – Differentiating Virtual Events to Increase Engagement

Over the past few months, event planners have been faced with the challenge of transitioning their events to the virtual world. Learn how meals can bring everyone to the table while they log in remotely, driving not only attendance but also engagement from attendees. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Heather Grobaski, Senior Enterprise Sales Executive, Grubhub


Thu 6/18 at 2 p.m. – Level Up Your Virtual Events – How to Bring Live Event Production Value to Your Virtual Audience

Get a dose of inspiration from keynote speaker David Meltzer, then learn how production value enhances the message and is vital to virtual events. More info/register.

Host: Smart Meetings

Presenters:

  • David Meltzer, co-founder of Sports 1 Marketing
  • Brian Lagestee, CEO of Clarity Experiences

Thu 6/18 at 2:30 p.m. – How to Host a Virtual Conference

Join us for a lively discussion on how to host a virtual gala, conference, or annual meeting. This will include a presentation by Justin Watson from Association Virtual Conferences followed by discussion from attendees. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network


Thu 6/18 at 3 p.m. – Using Data to Plan, Execute, and Measure Association Marketing Strategies

The association website is a powerful tool to share resources and deliver value to members. This webinar will focus on how associations can build a winning website and optimize their digital presence to maximize results. More info/register.

Host: Association Analytics


Thu 6/18 at 3:30 p.m. – American Associations Week 2020: Fireside Chat with Andrew Grossman, Chief Tax Counsel for the House Ways and Means Committee

Join this session to hear from Andrew Grossman, chief tax counsel for the House Ways and Means Committee, and to celebrate him as a recipient of a 2020 ASAE Sentinel Award for his stewardship of important issues in the nonprofit community. Grossman will give updates on what the Ways and Means Committee is working on for the rest of the year and will answer questions from the audience. 1 CAE credit. More info/register.

Host: ASAE


Fri 6/19 at 12:30 p.m. – Risk Management in Meetings Moving Forward

Get an overview on managing risks when entering into meetings and event contracts in the age of COVID-19. More info/register.

Host: HopSkip

Presenters:

  • Barbara Dunn, Partner, Barnes & Thornburg LLP (representing group clients)
  • Lisa Sommer Devlin, Principal, Devlin Law Firm, P.C. (representing hotel clients)

Fri 6/19 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/19 at 2 p.m. – Why Just Video Conferencing is Not Sufficient for Association Governance

Many organizations have turned to videoconferencing tools like Zoom, GoToMeeting, and Skype to help their leaders come together and stay connected during this crisis. But is that enough? Learn the most common challenges inherent in virtual meetings and remote collaboration, best practices and tools for addressing common challenges, and a meeting workflow that can help you run effective and productive leadership, board, and committee meetings from anywhere. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Paul Lockhart of Passageways-OnBoard


Wed 6/24 at 1 p.m. – How Integrated Payments Can Benefit Your Nonprofit

Nonprofits deal with a lot of moving parts to ensure their operations are always running smoothly, and payment processing is no exception. Hear tips for reducing monthly processing fees, how integrated payments can amplify your growth, and the importance of data security and PCI compliance. 1 CAE credit. More info/register.

Host: MemberSuite


Wed 6/24 at 2 p.m. – Wow Your Virtual Attendees and They’ll Beg for More

Wondering how you can craft a virtual conference that is more than just a series of Zoom meetings? Want to recreate the big energy and zest of an in-person event, while also providing a way for your attendees to connect in meaningful ways just like they do in the hallways? Hear lessons learned from transforming in-person events into virtual events, and how you can create an experience that will blow your attendees away. 1 CAE credit. More info/register.

Host: Matrix Group and 100Reviews

Presenters:

  • Joanna Pineda, CEO, Matrix Group
  • Teri Carden, Co-Founder of 100Reviews

Thu 6/25 at 2 p.m. – Innovation, Associations as Catalysts, A Virtual Conversation

Help the taskforce explore the role associations play in serving as catalysts for innovation in their industry, especially during a time of universal uncertainty and rapidly evolving societal needs. We’d like to hear how your association has cultivated innovation within the discipline or industry you represent, and the successes and challenges that innately come when serving as an agent for change. More info/register.

Host: ASAE Research Foundation’s Innovation Taskforce

Facilitators:

  • Lowell Aplebaum, CEO & Strategy Catalyst, Vista Cova
  • Preet Bassi, CEO, Center for Public Safety Excellence
  • Matthew D’Uva, CEO, American Association for the Study of Liver Diseases

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Photo: one of mine, Bryce Canyon NP (that’s for you, Teri!)