Association Brain Food Weekly: 11.5.21

The weekly list of free educational events and resources for the association community…

Late fall sunlight coming through the trunks of tall pines in a forest – inspiration for a weekly list of free educational events and resources for the association community

AMS/CRM software selection survey. 501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. The goal is to better understand pain points and consequently uncover best practices that would lead to better buying decisions, processes and systems for associations and non-profits.

A mindset for change. You will transform your association (and your life) by following the advice in this post from Amith Nagarajan at Sidecar. He explains how a growth mindset can unlock change. A willingness to change is not enough, that’s where the growth mindset comes in. He suggests ways to cultivate that mindset at your organization—and it starts with learning.

Education pricing. When is “free” okay? WBT Systems wrestles with that question and comes up with several situations where it’s okay, and not okay, to give away educational content.

Age diversity. Sarah Sladek appreciates the intent to rid the world of generational stereotypes but “all too often, conversations about age diversity are considered too controversial and too difficult, and the perspectives of younger generations consistently end up being dismissed or ignored.”

Humanizing technology. It’s easy for an association or nonprofit to get lost in all the digital noise out there. Fionta explains how you can use technology to make your organization seem a whole lot more human during Giving Tuesday season, but their advice applies to any time of the year and with any audience.

Inspire action. Annie Neimand describes how to build a transformative narrative that will rally people to a cause, make them care and inspire them to act. Her method draws on social and behavioral sciences and the art of storytelling. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living.

Quick hits

  • 20 pandemic-related changes to make in the in-person attendee journey. (Ryan Costello, Event Farm)
  • If you think watercooler moments unlock creativity in a hybrid workplace, you’re focusing on the wrong thing. (Dominic Price, Atlassian)
  • This massive Google doc compiled by Rob Walker contains every icebreaker question you’ll ever need. (Jessica Stillman, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • It’s been a while since we’ve had flour, spicy buttermilk and cornmeal (with garlic powder)-dredged pan-fried fish fillets, so I made some with red drum last week. The only problem: not enough leftovers for lunchtime fish sandwiches.
  • This recipe soooo good: creamy piccata swordfish (or your fish of choice). On the side, a sauté of mixed greens (collards, kale, kohlrabi and arugula) with bacon, red bell, onion, and jalapeño.
  • Fish for Sunday (and Tuesday) dinner too: striped bass with choo chee Thai curry sauce. My recipe is from Nancie McDermott’s Quick & Easy Thai: 70 Everyday Recipes, but I bet you can find something similar online. Look for coconut milk, red curry paste, fish and soy sauce, green onions, herbs (I use Thai basil and Vietnamese coriander from my deck garden) and peanuts.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 11/5 at 9:30 a.m. EDT* – NYSAE Engagement Lounge: How to Show Up as a Leader

People are often promoted into positions of leadership and management without having formal training in ether. Leadership is something you can work on and develop over time. Even if you’re a born leader, your skills can be improved if you’re willing to be self-reflective. Learn about some of the necessary skills and behaviors that will help you show up as a leader, regardless of where you are in your career or on the organizational chart. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Linda Aronson

*All events are at Eastern Standard Time and online unless otherwise noted.


Fri 11/5 at 10:30 a.m. EDT – Small Steps to Big Change: Online Chat with Bobby Heard, COO for ACEP

Join us for a chat with a change-maker COO to share how he is engaging audiences in the digital and hybrid arena for the American College of Emergency Physicians (ACEP). More info/register.

Host: Juno

Presenter: Bobby Heard, MBA, CAE, COO, ACEP


Fri 11/5 at 12 p.m. EDT – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 11/5 at 4 p.m. EDT – What’s Your Favorite TED Talk?

What’s your favorite TED talk? Join your Fridays@4 colleagues for an open networking session, where as we talk about our favorite TED Talks and how they impacted the way we look at the world. More info/register—must join before registering.

Host: Fridays@4

Moderator: Heather Story, consultant, Volunteer Strategies


Mon 11/8 at 11 a.m. – Publications: How are Societies Approaching Innovation and Revenue Diversification? (Fireside Chat)

Hear from leaders in publications at three societies who are all thinking deeply about the challenges of not just revenue diversification, but innovating more widely. Learn about their thinking and experiences in leading their societies through change: not just thinking deeply about content and its value, but also thinking about culture, risk, and having an innovation mind-set. More info/register.

Host: Society Street

Presenters:

  • Erin Landis, Vice President of Publications at the American Gastroenterological Association
  • Jennifer Regala, Director of Publications and Executive Editor at the American Urological Association
  • Dana Compton, the Managing Director and Publisher at the American Society of Civil Engineers

Mon 11/8 at 1 p.m. – Best Practices for Product Development (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Theo Harris

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 11/9 at 11 a.m. – Keynote Speaker Series: Strategic Evolution: Driving Superior Growth and Performance in your Organization

Understand why traditional strategic planning failure rates are very high. Learn a new framework for your strategic planning process which is based on scientific and evidence-based research. Understand how to separate strategy from tactics. Learn to use elements such as Strategic Intuition, Creating a Compelling Saga, and Stimulating Tribal-alignment. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Don Schmincke, Author and Speaker


Tue 11/9 at 11 a.m. – Hybrid & Virtual Events Playbook: Priceless Lessons from an Impossible Year

Watch as two leading event strategists open their playbooks to share valuable takeaways from a year filled with challenges and surprising opportunities. For one association, the learning runway spanned more than a decade, as they were pioneers in live streaming event content. For the other, discoveries were compressed within a single year, yet the takeaways were just as rich. From platforms, tools and production considerations to innovative pricing models and fostering collaborative environments where vendors work beautifully together, you’ll come away with proven ideas you can add to your own playbook for 2022 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Todd Helton, Senior Director, Global Conferences & Events, Association of International Certified Professional Accountants
  • Robin Preston, Director, Meetings Operations, American Chemical Society

Tue 11/9 at 11 a.m. – Putting a Price on It: The Changing Nature of Society Publishing

Join a group of industry experts for a roundtable discussion on the future of society publishing, including the rise of sponsored content, balancing trust and revenue, the sustainability of OA, and much more. More info/register.

Host: Silverchair

Presenters:

  • Rod Cookson, IWA Publishing
  • Ann Michael, Delta Think
  • Sean Sanders, AAAS
  • Miranda Walker, Wolters Kluwer Health Inc.

Tue 11/9 at 12 p.m. – Event Promotions 101: Proven Tactics that Drive Registrations and Deliver Attendees

Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Learn best practices for marketing before, during, and after events; alternative marketing channels which are now (or will be) the new norm; and how to extend and harness the power of your events. 1 CMP credit. More info/register—possible fee for non-members.

Host: MPI


Tue 11/9 at 1 p.m. – The Evolution of Office Space and Technology in the Roaring 2020s

Progressive employers are turning toward hybrid work environments to facilitate flexibility and retain top talent. Learn how to reevaluate the way your team uses office space, best practices and types of technology needed for working in a hybrid environment, and how best to use office space to maximize efficiency from your teams. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Erik Haas, designDATA
  • Dan Shapiro, Cresa
  • Rae Ann Johnson, Achurch Consulting

Tue 11/9 at 1 p.m. – Navigating Vaccine Mandates in Professional Development Settings (ASAE PD Town Hall)

As we plan for meetings through the end of 2021 and into 2022, vaccine mandates and adjusting for COVID remains top of mind for many in professional education. Join this townhall for an open discussion amongst your peers to talk about what your plans are to address social distancing in instructional design, how mandates are being communicated to staff, speakers and stakeholders, what best practices are emerging around access to hybrid/recorded content and more. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters:

  • Tanika Coates, Senior Director, American Health Law Association
  • Steve Legault, Director of Knowledge, Learning and Assessment at American College of Osteopathic Family Physicians

Tue 11/9 at 1 p.m. – Non-Profit/Association Accounting Webinar Series: Basics and Best Practices

Learn about industry best practices for optimizing your accounting system. We will cover the chart of accounts, customer structure, documented policies and procedures, the financial calendar, and other ways you can get the most out of your accounting. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Gerardo Martinez, Accounting Consultant, The McKelvey Group, Inc.
  • Traci Vagnucci, Controller, The McKelvey Group

Tue 11/9 at 2 p.m. – Building an Advocacy Year-End Report Your Leadership Team Will Love

Hear about best practices to track and measure your advocacy efforts year-round, tips to evaluate advocacy success for your organization, key advocacy metrics you should track and report on, and real-life examples from advocacy organizations getting reporting right. More info/register.

Host: FiscalNote

Presenters:

  • Thao Nguyễn, Vice President of Advocacy, Feeding America
  • Amanda Karhuse, Director, Policy & Advocacy, National Association of Secondary School Principals
  • Joe Hirabayashi, Grassroots Program Manager, National Federation of Independent Business
  • Sherry Whitworth, Managing Director, VoterVoice

Tue 11/9 at 4 p.m. – World Café

In 2021, in a series of moderated conversations, association executives led a conversation centered on some of the key areas to consider when building new and sustaining existing international efforts, including mission, vision, and governance; strategy and operations; and resources and implementation. Join us as we continue the virtual conversation in informal, small-group conversations. More info/register.

Host: ASAE International Associations Advisory Council


Wed 11/10 at 11 a.m. – Looking Forward® (DEI): Perceptions, Challenges and Solutions for DEI in Associations

Conversations about DEI are taking place every day among our volunteer leaders and staff. Unfortunately, these conversations are taking place without the data to guide decisions or monitor progress. Hear the findings from Looking Forward® (DEI), a ground-breaking study by Association Laboratory that collects insights from the association sector on the perceptions, challenges and solutions to DEI issues. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Dean A West, FASAE, Nicolette Haton Shanks, MBA, CAE, Meg Whedbee, MPP, Nikki Golden, and Miranda Barrett, CAE, PMP, Association Laboratory


Wed 11/10 at 11 a.m. – The Balancing Act: Managing a Credential Portfolio

Whether you’re managing a credential portfolio for the first time or a seasoned veteran, gain new insights on processes and metrics for evaluating the performance of your portfolio, getting buy-in from board and volunteer leaders on changes to the portfolio, making the decision to discontinue a credential—and how to do it, and what makes a credential successful (or not). More info/register.

Host: Knapp & Associates International

Presenter: Dr. Lily Bi, PhD, CIA, QIAL, CRMA, CISA, Executive Vice President, Standards, Certifications & Global Relations, The Institute for Internal Auditors


Wed 11/10 at 11 a.m. – Live Q&A: Show Me The Money! Budget Planning for Virtual and Hybrid Events

Every great event starts with a good plan and a budget. Then things change. And change again. How do you accurately budget for virtual and hybrid events with so many moving parts? Have costs for live video streaming increased? Will integration with our existing platforms cost extra? Get your questions answered about budgeting for digital events. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Chantel Megaffin, DES, Director, Event Alchemy, Endless Events


Wed 11/10 at 12 p.m. – Give a Marketing Team of 3 the Power of 15

Lean marketing teams have to figure out how to deliver on goals with less resources and dedicated time. Learn how to use your martech stack so you can focus on the value-added activities instead of the time-intensive ones. Hear about a new way to approach, manage and automate your marketing funnel. 1 CAE credit. More info/register.

Host: HighRoad Solutions

Presenter: Aimee Pagano, Sr. Digital Advisor, HighRoad Solutions


Wed 11/10 at 12 p.m. – How to Use Event Data to Drive ROI

The newfound access to rich data and analytics has created new challenges for event professionals to connect the dots amid a sea of data, break it down by segment and figure out where to double down to drive maximum ROI. The good news is that depending on the technology in use, you can gather granular data around key aspects that will help you answer a wide range of questions around audience engagement, sponsorship enablement, session engagement, and event experience, to name a few. More info/register.

Hosts: Trade Show News Network and Hubilo

Presenters:

  • Joseph Colangelo, CEO & Co-Founder at Bear Analytics Inc.
  • Liesl Leary, Vice President, Corporate Marketing at Hubilo
  • Michael Arp, President at Bright AV

Wed 11/10 at 12:30 p.m. – Race for Relevance Book Discussion

Join a live Q&A with the authors. More info/register.

Hosts: Eileen Acker and Abby Mund

Presenters: Mary Byers, CAE and Harrison Coerver


Wed 11/10 at 1 p.m. – Prepping & Priming for Conference Engagement: What Associations Can Learn from Amazon’s EMEA Talent Acquisition Team Day

How do you make everyone feel special when there are hundreds of them and one of you? Learn how PropFuel’s recipe for conversational engagement helped create interest, shape session design and let us track session outcomes, all while giving each of 200+ Amazon CTA EMEA team members what felt like a custom experience. We’ll cover the creative brief for the gathering, the unique challenge, and how we leveraged PropFuel’s “Registrant Soup” recipe to prep and prime the Team Day event. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Tim Parsons, Chief Innovation Officer, Matchbox Virtual Media
  • Dave Will, co-founder and CEO, PropFuel
  • Mishka Rehak, Content Lead, Matchbox Virtual Media

Wed 11/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/10 at 2:30 p.m. – Building Your 2022 Communications Plan

Discover everything that needs to go into your 2022 communications plan, and learn how to set goals that bring value, define activities and tactics for your goals, identify key audiences, and manage your plan throughout the year (no matter what it brings!). An annual communications plan template and marketing and communications budget template will also be provided. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO at Mighty Citizen
  • Nicole Araujo, Client Engagement Director at Mighty Citizen

Thu 11/11 at 3 p.m. – Marketing Techniques Being Used Against Your Association

Learn strategies competitors are using against you—and how to use these same strategies to turn the tables. You’ll identify new ways to profit from digital tactics like going beyond demographics and segment audiences by real-time behavior, applying personalization at scale, running a look-alike campaign to recruit more (ideal!) members, and using nurture sequences to warm an audience to an event or product. More info/register.

Host: Hum

Presenters: Laura Simis, Digital Marketing Manager of Hum, and Dustin Smith, President & Co-Founder of Hum


Fri 11/12 at 4 p.m. – Career Management and Lifelong Learning: How to Create and Follow Your Professional Development Plan

To achieve your goals, you must articulate what they are and how you will reach them in specific terms. What’s the gap between where you are now and where you want to be? How do you get there? This program will provide step-by-step instructions on creating your own career development plan and following it until you reach your goals. More info/register (must join before registering).

Host: Fridays@4

Presenter: HR and career development professional Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Tue 11/16 at 11 a.m. – 7 Tools to Create a Healthy Hybrid Workplace

You know there must be a better way to balance work, life and distractions that get in your way more often than they help you focus on mission-critical activities. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Hear about best practices for reclaiming your time, effective collaboration and communication in the hybrid workplace, and strategies for using apps to improve wellness and productivity for yourself and your team in the hybrid workplace. More info/register.

Host: Sidecar

Presenter: Meico Marquette Whitlock, Founder and CEO of Mindful Techie


Tue 11/16 at 12 p.m. – The Future Is Not as Simple as Just Going Hybrid

Event organizers are quickly realizing that hybrid isn’t cheap and requires a lot more work. While hybrid can improve reach, it doesn’t necessarily serve your top customers. The National Rural Electric Cooperative Association (NRECA) has hosted nine live events of varying sizes since August and will share learnings, pros, cons and alternatives to explore for your 2022 event portfolio. Hear about criteria for determining whether or not to offer hybrid, five lesser known truths about hybrid meetings, and strategies for differentiating your hybrid or digital offering. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Tracey Steiner, NRECA’s senior vice president for education, training and events
  • Dave Lutz, managing director, Velvet Chainsaw Consulting

Tue 11/16 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 11/16 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 11/16 at 2 p.m. – Up the Event Hype: How to Generate (New) Buzz, Excitement, and Engagement in your Meetings

Hear about the secret sauce for creating an event experience that is dynamic, exciting and authentic, and how you can keep the energy flowing long after the event is over. Learn about new ways to use video, how to up the production value of your meetings, how to create micro-communities, and so much more! Get examples and case studies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Frank Humada, Chief Business Development Officer, Association Briefings
  • Joanna Pineda, CEO & Chief Troublemaker, Matrix Group
  • Joel Resnik, Chief Revenue Officer, Gather Voices

Wed 11/17 at 10 a.m. – What’s Working Now: Ask Me Anything About Websites

Are you considering a website redesign but not sure where to start? Ask our panel of website experts anything about websites and preparing for a redesign process, including building an RFP, budget guidance, the latest redesign trends, measuring website performance, and CMS selection tips. More info/register.

Host: Results Direct

Presenters: Alexandra Mouw, CAE, Principal Digital Strategist, and Laura Johnson, Sr. Solutions Consultant, Results Direct


Wed 11/17 at 2 p.m. – The Right Non-Dues Revenue Program with the Right Solution for Members

Health coverage was one of the most frequently requested services by the United States Professional Tennis Association members, but finding the right program was challenging. Discover how they found a national solution for USPTA members, their families, business owners, and their employees while providing non-dues revenue and added member benefit for the association. More info/register.

Hosts: Non-Dues-a-Palooza and LIG Solutions

Presenter: Tim McNichols, Executive Director of Partnerships, LIG Solutions


Wed 11/17 at 2 p.m. – Ask the Experts: Best Practices for Producing Great Board Meeting Minutes

Learn how to ensure that your board meeting minutes—the official and legal record of your organization’s board meetings—are the best they can be. Gain tips on how to strike the right balance between including too much and too little information. Hear about current best practices around board meeting minutes. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Adarsh Mantravadi, General Council & Director of Business Development, and Doug Wilson, Vice President of Product, OnBoard


Wed 11/17 at 3 p.m. – Association Insights Survey Part 2: Analysis and Action with Survey Data

During Part 1, we revealed the results from our 2021 associations insights survey and discussed the thought process behind the questions, as well as the overall survey design. Now that you know what questions to ask and how to ask them, learn how to interpret your survey data and leverage the responses in meaningful ways. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Thu 11/18 at 1 p.m. – The 2022 Learning Business Landscape

Look back at key developments that impacted the learning business in 2021 and look ahead to what’s coming in 2022 and beyond. The session will incorporate survey data from practitioners working in the business of lifelong learning, continuing education and professional development. Hear how organizations are investing in learning and get insights into specific areas of focus like personalization, AI, social learning, data, and more. Learn about developments your learning business peers consider important so you can start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Andy Hicken, VP of technology solutions, Web Courseworks

Fri 11/19 at 4 p.m. – Book Discussion: Race for Relevance: 5 Radical Changes for Associations

Take a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Join a discussion about the challenges facing associations today, strategies for creating a sustainable future, and what’s working and want’s not in your own organization. More info/register (must join before registering).

Host: Fridays@4

Presenter: Mary Byers, CAE, co-author of Race for Relevance: 5 Radical Changes for Associations


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Dave Hoefler via Unsplash

Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

Association Brain Food Weekly: 10.29.21

The weekly list of free educational events and resources for the association community…

Kitchen Mesa at Ghost Ranch, Abiquiu, New Mexico – inspiration for a weekly list of free educational events and resources for the association community

Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out:

  • Why companies sponsor associations.
  • What companies want to sponsor.
  • Whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor.
  • What sponsor benefits are of greatest value to companies.
  • How companies measure sponsorship success.

They’re asking you to help by sending the Association Sponsor Engagement Study to your sponsors. The survey closes on Friday, November 5.

Virtual conference research. Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits:

  • 1% of participants report that registrations for their virtual conference either met or exceeded expectations.
  • 5% say they will offer another virtual conference in the future.
  • 6% have no formal, documented strategy for their virtual conference.

The report covers much more, including what self-described successful organizations are more likely to do.

Flexible work model. Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work.

Learning design. WBT Systems lays down some learning science this week. They describe Gagne’s 9 Events of Instruction: a proven approach to instructional design that improves the learner’s experience and effectiveness of education programs.

Board silence. Lowell Aplebaum, CAE, explains why you should never accept a board’s silence as agreement. Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal.

Sponsorship sales. Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. He describes his S.C.O.R.E approach to these critical conversations.

Marketing education. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. They explain why senior execs are ruining your marketing plans and what you can do about it.

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • To go along with leftover carnitas tacos earlier this week, I made a sauté of pac choi, collards, kale, radish and kohlrabi greens with bacon, sweet peppers and onions.
  • We also enjoyed baked fillets of red drum and sheepshead topped with a panko bread crumb, parmesan, Italian parsley, garlic and red pepper flake topping—enough for two nights and a lunch. On the side, roasted potatoes and daikon radish with garlic and fresh rosemary and thyme, plus a sauté of green cabbage with bacon, onion, carrot, jalapeno and sweet peppers.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies

Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.

Host: DC Association Professional Book Club

Guest: Robb Lee, Chief Strategy Officer, ASAE

*All events are at Eastern Daylight Time and online unless otherwise noted.


Fri 10/29 at 12 p.m. – Data Analytics and Member Engagement Scoring

Member engagement scoring has been a member-industry priority for more than a decade, yet many associations still believe scoring can and should be delivering more meaningful insights into both current and potential members. Learn how modern data analytics augments member engagement scoring and offers insights across the membership spectrum, and get a look at three newly-developed engagement examples for 2022. More info/register.

Host: Gravitate Solutions


Fri 10/29 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 10/29 at 12:30 p.m. – Non-Dues-a-Palooza Ideation Session: Spooktacular Edition

Don’t let the ghosts of the past haunt your future online education and non-dues revenue. Belly up to your computer for this fun yet exciting brainstorming and ideating session. This time it’s online education-focused and shining a light on ideas to generate non-dues revenue from education programs. We’ll work together to come up with so many ideas to ward off the gremlins of the past couple of years. More info/register.

Hosts: Non-Dues-a-Palooza and WBT Systems


Fri 10/29 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 2

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join before registering.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Mon 11/1 at 1 p.m. – Get Your Gig On!

The gig economy is alive and well in the meetings industry, but what does it take to be an event freelancer? How is freelancing different from employment? What does it take to set yourself up, market yourself, and actually get contracted for work? Learn the risk and rewards, the ups and downs, and the freedom enjoyed by freelancing. 0.5 CMP credit. More info/register.

Host: MPI (possible fee for non-members)

Presenters:

  • Todd A. Taranto, President, Cadre
  • JoAnn Zeisig, Owner, Elevation Event Management & Salty Kisses Destination Weddings

Mon 11/1 at 1 p.m. – Diversity Programs (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Wendy Toyama, Chief Executive Officer at American Academy of Hospice and Palliative Medicine

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 11/1 at 3 p.m. – Successful Membership Site Transition: Ensuring Buy-In from Your Team and Membership

Building a new website, membership site or moving to a new AMS? Learn how to use change management techniques for associations who are planning to build a member portal or membership site. More info/register.

Host: Grype

Presenter: Betsy Bond, President & Founder, Bonding Change Inc.


Tue 11/2 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 11/2 at 2 p.m. – How Healthy Is Your Learning Program? Protect the Physical and Mental Health of Your Learners with These Insights from Neuroscience

Learn how to assess the health of your eLearning program to protect the physical and mental health of your learners. Find out how the brain changes during prolonged experiences with eLearning, isolation, and screen time; how the pandemic rendered nearly every existing training program obsolete, and what you can do to revitalize yours; and how intelligence automation might be the key to providing a truly personalized learning experience that re-energizes your learners, your business, and you. More info/register.

Host: Association Universe

Presenter: Margie Meacham, Chief Freedom Officer of Learningtogo, LLC


Tue 11/2 at 2 p.m. – Give the People the Hybrid They Want

The future may be hybrid, but not in the way you think. Hear how we will learn, connect and grow post-pandemic. Learn how to help all audiences engage authentically, creatively plan to maximize content to meet people’s needs, and be MVPP (Most Valuable Planning Professional) on any team. More info/register.

Host: Smart Meetings

Presenters:

  • Ryan Byrne, CEO, Buzzcast
  • Robin Farmanfarmaian, author, “Facilitating Virtual Events”
  • Gianna Gaudini, Author of The Art of Event Planning and Head of Events, AWS Training and Certification

Wed 11/3 at 10:30 a.m. – CEO Update LIVE: Executive Compensation

Seemingly unaffected by the pandemic, executive compensation in associations has been seeing strong growth at the senior levels. Explore the latest data and trends, how organizations should be considering compensation for staff, executives and the CEO in light of the new business paradigm, and how groups can continue to incentivize top performers. More info/register.

Host: CEO Update

Presenters:

  • Charles Quatt, Quatt Associates
  • Leslie Hortum, Spencer Stuart

Wed 11/3 at 11 a.m. – Live Q&A: Hybrid Event Engagement for Sponsor, Partners, and Exhibitors

Learn how to increase engagement for sponsors and partners at your hybrid event, how to structure packages for exhibitors online vs in-person, and what content sponsors, partners, and exhibitors should provide for hybrid events. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mary Beth Micucci, Engagement Director, beedance


Wed 11/3 at 11 a.m. – Meetings and Connection

Learn if hybrid events are really for your association. This series will help you reinvent your association’s strategies for events, membership, and leadership. More info/register.

Host: The Association Show


Wed 11/3 at 12 p.m. – AWTC Lunch Meetup

For our first in-person event since February 2020 (gasp!), you’re invited to an intimate lunch with Cynthia De Jesus, Solutions Advisor, Association Analytics. We’re keeping things small and capping registration at 12 people. All attendees must be fully vaccinated. More info/register.

Location: Fairfax, VA

Host: Association Women Technology Champions


Wed 11/3 at 12 p.m. – Increasing Sponsorship Revenue During Uncertain Times

Covid has taken a huge bite out of sponsorship revenue. Learn how you can develop a plan to increase sponsorship and recoup lost income. Find out what to say to your sponsors when the status of future events is unclear and understand the three stages sponsors go through prior to making a decision. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: Lewis Flax, Flax Associates


Wed 11/3 at 12 p.m. – 2022 COVID Guide for Meeting Professionals

Gain a solid understanding of the latest, cutting-edge health security strategies and resources available to meeting professionals at their upcoming meetings. Walk away with a step-by-step guide to how to develop a customized health security plan that will significantly increase the chances that your meeting will not be interrupted by COVID-19. Learn about the health security trends in the meeting industry, receive benchmark data from your most respected peers, and have a better handle on the COVID-19 outlook for 2022 and beyond. 1 CMP credit. More info/register.

Host: MPI (possible fee for non-members)

Presenter: Dr. Jonathan Spero, M.D., CEO, InHouse Physicians


Wed 11/3 at 12 p.m. – How to Do Hybrid Work Right

Learn about the considerations of “place” and “time” in designing an effective hybrid work model, how a hybrid work model affects different jobs and roles in unique ways, why you should engage employees to understand what they really want and need, the challenges and benefits of reorganizing projects and workflows, and how you can build a culture of fairness and inclusion in a hybrid work setting. More info/register.

Host: Harvard Business Review

Presenter: Lynda Gratton, professor of management practice at London Business School and founder of HSM, the future-of-work research consultancy


Wed 11/3 at 1 p.m. – How to Reframe and Refocus Current Frustrations into Future Success

It’s a challenging time to be a revenue producer. We’ve planned, proposed, reworked, rescheduled and reimagined our work continuously over the course of the last 18 months. And we’re tired, right? Learn how to make meaning of the difficult situations we’ve experienced as revenue producers trying to provide stability in an unstable time, celebrate the personal and professional growth we’ve experienced, and collaborate with our peers to reimagine what the association industry could look like over the next 12 months. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Rachel Druckenmiller, CEO, Unmuted


Wed 11/3 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 11/3 at 2 p.m. – State Legislative Preview: The Biggest Issues You Need to Focus On in 2022

Hear about the legislative challenges and opportunities coming up at the state level next year, including the biggest themes and issues state legislatures will tackle in the upcoming year, which states and topics your organization should keep an eye on, and how to implement an effective, modern state government relations strategy. More info/register.

Host: FiscalNote


Wed 11/3 at 3 p.m. – Association Insights Survey Part 1: How to Get Actionable Data From Surveys

Most associations use surveys to collect data from members, but too often the resulting data is not leveraged to improve operations or member experience. Learn how to get actionable insights from your surveys including what to ask and how to ask it. Gain key insights into how other associations use (or plan to use) survey analytics to better their organizations. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics
  • Greg Pollack, VP of Sales, Association Analytics

Wed 11/3 at 3 p.m. – Leading at 90 Below Zero: A Unique Look at Leadership (Keynote Speaker Series)

Learn how to look at leadership in a unique way—through the lens of Antarctic history; be a leader every day no matter what your title, pay level, industry or experience is; and deal with issues that your people live with and work with every day. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mike Pierce (Antarctic Mike), Author and Keynote Speaker


Thu 11/4 at 12 p.m. – The Future of Association Tech

According to Community Brands 2021 Association Trends Study, only half of association professionals feel technologically prepared for the future. Hear a discussion about today’s association tech landscape, tech that’s non-negotiable in the next normal, and tips and tricks for convincing your board it’s time for new tech budget. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Reginald Henry, CAE, Chief Information & Engagement Officer, ASAE: The Center For Association Leadership
  • Jeff Golembiewski, Vice President Sales Engineering, Community Brands
  • Jason Daiger, Events Product Architect, Community Brands

Thu 11/4 at 2 p.m. – How to Mine Your Data to Find Volunteers

Learn about reports you can run to identify engaged members who may be willing to answer the call to volunteer, how to review their past volunteer experience in your database, and how to spot engaged members on social media. 1 CAE credit. More info/register.

Host: Matrix Group


Thu 11/4 at 2 p.m. – Tips and Tricks for Creating Effective IT Software RFPs

Learn key components to include in your RFP process that can help vendors better visualize and ultimately meet your needs, why having an emphatic approach to vendors can help you shape the relationship from the selection process through final implementation, and how to write concise requirements and summaries in your RFP that attract attention and get great responses to your RFP. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Bryan Clark, Director of Business Development, Matrix Group Intl.
  • Ana Loden, Senior Account Executive, MemberSuite
  • James Chen, President/CEO, MemberPlex
  • James Marquis (moderator), Chief Innovation Officer and CIO, 501 Works

Thu 11/4 at 2 p.m. – One Step Ahead, Predicting the Future of Event Technology

Technology is ever-changing at an incredibly fast pace, becoming more accessible all the time, and our industry has undergone massive change in the last year alone. What’s next? Hear about the hottest trends taking the meetings and events industry by storm, in three key areas: getting to the event, venues of the future and “at the event” tech. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Fri 11/5 at 9:30 a.m. – NYSAE Engagement Lounge: How to Show Up as a Leader

People are often promoted into positions of leadership and management without having formal training in ether. Leadership is something you can work on and develop over time. Even if you’re a born leader, your skills can be improved if you’re willing to be self-reflective. Learn about some of the necessary skills and behaviors that will help you show up as a leader, regardless of where you are in your career or on the organizational chart. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Linda Aronson


Fri 11/5 at 10:30 a.m. – Small Steps to Big Change: Online Chat with Bobby Heard, COO for ACEP

Join us for a chat with a change-maker COO to share how he is engaging audiences in the digital and hybrid arena for the American College of Emergency Physicians (ACEP). More info/register.

Host: Juno

Presenter: Bobby Heard, MBA, CAE, COO, ACEP


Fri 11/5 at 4 p.m. – What’s Your Favorite TED Talk?

What’s your favorite TED talk? Join your Fridays@4 colleagues for an open networking session, where as we talk about our favorite TED Talks and how they impacted the way we look at the world. More info/register—must join before registering.

Host: Fridays@4

Moderator: Heather Story, consultant, Volunteer Strategies


Tue 11/9 at 1 p.m. EST – The Evolution of Office Space and Technology in the Roaring 2020s

Progressive employers are turning toward hybrid work environments to facilitate flexibility and retain top talent. Learn how to reevaluate the way your team uses office space, best practices and types of technology needed for working in a hybrid environment, and how best to use office space to maximize efficiency from your teams. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

  • Erik Haas, designDATA
  • Dan Shapiro, Cresa
  • Rae Ann Johnson, Achurch Consulting

Tue 11/9 at 1 p.m. EST – Navigating Vaccine Mandates in Professional Development Settings (ASAE PD Town Hall)

As we plan for meetings through the end of 2021 and into 2022, vaccine mandates and adjusting for COVID remains top of mind for many in professional education. Join this townhall for an open discussion amongst your peers to talk about what your plans are to address social distancing in instructional design, how mandates are being communicated to staff, speakers and stakeholders, what best practices are emerging around access to hybrid/recorded content and more. More info/register.

Host: ASAE Professional Development Professionals Community

Presenters:

  • Tanika Coates, Senior Director, American Health Law Association
  • Steve Legault, Director of Knowledge, Learning and Assessment at American College of Osteopathic Family Physicians

Tue 11/9 at 4 p.m. EST – World Café

In 2021, in a series of moderated conversations, association executives led a conversation centered on some of the key areas to consider when building new and sustaining existing international efforts, including mission, vision, and governance; strategy and operations; and resources and implementation. Join us as we continue the virtual conversation in informal, small-group conversations. More info/register.

Host: ASAE International Associations Advisory Council


Wed 11/10 at 11 a.m. EST – Looking Forward® (DEI): Perceptions, Challenges and Solutions for DEI in Associations

Conversations about DEI are taking place every day among our volunteer leaders and staff. Unfortunately, these conversations are taking place without the data to guide decisions or monitor progress. Hear the findings from Looking Forward® (DEI), a ground-breaking study by Association Laboratory that collects insights from the association sector on the perceptions, challenges and solutions to DEI issues. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters: Dean A West, FASAE, Nicolette Haton Shanks, MBA, CAE, Meg Whedbee, MPP, Nikki Golden, and Miranda Barrett, CAE, PMP, Association Laboratory


Wed 11/10 at 12 p.m. EST – Give a Marketing Team of 3 the Power of 15

Lean marketing teams have to figure out how to deliver on goals with less resources and dedicated time. Learn how to use your martech stack so you can focus on the value-added activities instead of the time-intensive ones. Hear about a new way to approach, manage and automate your marketing funnel. 1 CAE credit. More info/register.

Host: HighRoad Solutions

Presenter: Aimee Pagano, Sr Digital Advisor, HighRoad Solutions


Wed 11/10 at 12:30 p.m. EST – Race for Relevance Book Discussion

Join a live Q&A with the authors. More info/register.

Hosts: Eileen Acker and Abby Mund

Presenters: Mary Byers, CAE and Harrison Coerver


Wed 11/10 at 2:30 p.m. EST – Building Your 2022 Communications Plan

Discover everything that needs to go into your 2022 communications plan, and learn how to set goals that bring value, define activities and tactics for your goals, identify key audiences, and manage your plan throughout the year (no matter what it brings!). An annual communications plan template and marketing and communications budget template will also be provided. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO at Mighty Citizen
  • Nicole Araujo, Client Engagement Director at Mighty Citizen

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Photo from the Kitchen Mesa trail at Ghost Ranch, Abiquiu, New Mexico

Association Brain Food Weekly: 10.22.21

The weekly list of free educational events and resources for the association community…

scampering squirrel – inspiration for a weekly list of free educational events and resources for the association community

So excited! I registered yesterday for ASAE TEC, my first in-person conference since forever. Early bird ends Wednesday so chop chop. I hope to see many of you there. Yippee!

Remote work shortcomings. I understand why people love working from home since I’ve been doing it for more than a decade, but I also see how it can cause issues if your organization doesn’t overcome the common culture and management challenges of remote work. WBT Systems explains how your association’s education programs can provide three things that research says are missing for many who work remotely: meaning, belonging and informal learning.

Strategic plan. Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document, you re-write it every three months, and you let everyone in the organization edit it.” Who can argue with that?

Innovative events. Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. He shares several “unique offerings that really do seem to elevate the attendee experience despite some of the constraints resulting from the ongoing pandemic.”

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise, when to use thought leadership and what B2B audiences want to see from companies.

New association podcast. Maddie Grant of Propel and Rick Bawcum of Cimatri launched a new podcast, The Association Mashup, which will focus on the intersection of culture and technology. The first episode features Jamie Notter of Propel (hello again!) talking about the return to the workplace—definitely worth the 33 minutes.  

Vax verification. I’ve seen people in ASAE Collaborate and other forums ask about vaccination (and negative test) verification tools. Lori Tenny at Trade Show News Network did the legwork and shares four options, including one from Event Farm (the only name I recognize from the association space) that integrates with CLEAR Health Pass.

Quick hits

  • The pandemic’s unpredictability isn’t all bad because uncertainty has the power to fuel positive change and even inspire creativity (Nicola Smith, Digiday)
  • From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. (Masooma Memon, Databox)
  • You’re a different person when you travel. Why and how to transform yourself when you can’t get on a plane. (Jen Rose Smith, Washington Post)
  • What useful unknown website do you wish more people knew about? (Reddit)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • I guess I didn’t get enough of my southwest cookery fix in New Mexico because I had tacos on the brain when I got home. On Sunday, I made a new (excellent) carnitas recipe in the Instant Pot. On the side, salsa verde, cheesy spicy black bean bake (I added bacon, onion, jalapeño and garlic), and what I’m calling New Mexican Brussels sprouts because I got the idea off a Santa Fe restaurant menu. I roasted them with bacon and red onion, then sprinkled them with cotija cheese (feta works) and New Mexican gremolata (cilantro, lime zest and poached garlic).
  • Sunday afternoon, I could have eaten the entire sheet pan of these smoked Gouda and chorizo jalapeno poppers but I had to share with Jim and my stepdaughter. Wow, this is a keeper. I used ½ pound of ground chorizo instead of the links.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 10/22 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 10/22 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 1

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join first.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Mon 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Mon 10/25 at 12 p.m. – Your Future-Proof Career

Learn why experts say the world needs to upskill, xext-level job skills for your career, and new professional development opportunities and why they matter. CMP credit. More info/register.

Host: MPI

Presenters:

  • Carl Winston, Founding Director of the Payne School of Hospitality Management at San Diego State University
  • Nancy Snowden and MPI’s manager of Educational Experiences

Mon 10/25 at 1 p.m. – Optimizing Your Technology Ecosystem (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Moira Edwards, founder, Ellipsis Partners

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/26 at 11 a.m. – Inside a Ransomware Attack: Understanding the Threat and How to Protect Your Organization

Learn about the common types of ransomware attacks and where your organization might be vulnerable. Hear about recent ransomware attacks to better understand what happened, what they did well, and how they could have better prepared. Learn the proper steps to take after a ransomware attack and resources you should leverage, common strategies and new technology that can help defend against cyberattack, and how to improve your security posture and prepare for a security audit. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Shonholz, Chief Revenue Officer, ARG
  • David DeCillis, Senior Product Specialist, ARG
  • Steve Murphy, Vice President, ARG

Tue 10/26 at 11:30 a.m. – Small Staff, Big Success: Hybrid Events on a Budget

Learn how to plan and execute a successful hybrid event on a budget. Find out how to pick and choose the right mix of in-person and virtual aspects for your association’s hybrid event, decrease event costs without decreasing value for attendees and sponsors, strategically repurpose event content and provide value all year round, and increase non-dues revenue with sponsorships. CAE credit. More info/register.

Host: Your Membership

Presenters:

  • Christine Bergeron, Marketing Coordinator, Community Brands
  • Michelle Schweitz, Marketing Manager, Community Brands

Tue 10/26 at 12 p.m. – The Tough Diversity Conversations: Let’s Have Them

Creating alliances is an active, involved way to find your voice in difficult and sometimes sensitive non-inclusive situations. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. More info/register.

Host: Women In Exhibitions

Presenter: Ellen Lambert, Diversity and Inclusion Advisor, The Toy Association and The Toy Foundation


Tue 10/26 at 1 p.m. – How to Design a Truly Diverse Meeting

Our panel of experts will share real-world strategies and experiences designing diverse events, as reflected in the program, promotion, communication and even site selection. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Leslie Zeck, CMP, CMM, HMCC, Director of Meetings, International & American Associations for Dental Research
  • Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company
  • Hattie Hill, President & CEO of the T.D. Jakes Foundation
  • Cheryl Richards, Senior Vice President and Chief Diversity, Equity & Inclusion Officer at VisitDallas

Tue 10/26 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jennifer Eubanks, Principal, CPA Department


Wed 10/27 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Wed 10/27 at 11 a.m. – Association Modernization: Changing Mindsets and Models

Realizing that the biggest risk to their long-term viability was not doing anything, CEO Peggy Winton and her team at the Association for Intelligent Information Management (AIIM) essentially took their association down to the studs to rebuild with simplicity and high value. In the process, they questioned everything, particularly their business model and the systems that supported it. Join Winton and a panel of her peers for a lively discussion about the tough questions associations must ask themselves if they truly want to transform. We’ll cover product and program design and delivery, infrastructure modernization and consolidation, and the business models that just might be holding your organization back. More info/register.

Host: Sidecar

Presenters:

  • Peggy Winton, CIP, President/CEO, Association for Intelligent Information Management
  • Garth Jordan, MBA, CSM, CSPO, CEO, American Animal Hospital Association
  • Jaya Koilpillai Bohlmann, MA, APR, MSMOB, ACC, founder, Designing Communication

Wed 10/27 at 11 a.m. – Association/Nonprofit Board of Directors: Governance, Risk Management & Training

Learn how to better equip board members and directors for success in their roles, ensure the board continuously works to promote and obtain the mission of the organization, and manage fiduciary duty considerations and challenges, and appropriate conflict of interest management. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rich Bar, Principal and Chair of the Association Practice Group at GKG Law


Wed 10/27 at 12 p.m. – A Framework for Planning Internal Events in a Hybrid World

Learn how to set the right tone and develop the best strategy for your company-wide meeting, sales kickoff, or association event. Hear about marketing two event experiences, creating a seamless registration process, identifying the right venue, deciding how and when to deliver content, managing content production from start to finish, designing engaging sessions, keeping attendees engaged with an on-demand library, building an online community, and keeping attendee data secure. More info/register.

Host: Event MB

Presenters:

  • Julie Haddix, Senior Director, Industry Solutions, Cvent
  • Lauren Allison, Lead, Events and Meetings, Cvent

Wed 10/27 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/27 at 3 p.m. – Are You Truly Agile? Exploring Agile Values and Principles

Understand what Agile really means and how that relates to the way you implement Agile methods within your organization. Learn how to effectively use the Agile Manifesto values and principles so you can maximize the value of your products while still ensuring you have quality and governance built into your process. Explore the use of Agile principles to guide your strategic and your day to day decisions. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Richard Cheng, VP of Training, Chief Product Owner, NextUp Solutions


Wed 10/27 at 4 p.m. – Mindful Networking with Melissa Garcia

A quick (45-minute), small group meeting with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions

Guest: Melissa Garcia, Associate Executive Director, Society for Neuroscience


Wed 10/27 at 4 p.m. – The Return to In-Person and Diversity, Equity, and Inclusion

We’re tackling one of the most important conversations facing the return to in-person – diversity, equity, and inclusion. This conversation will prompt new ways of thinking about your own events, as well as give you a foundation for your own approach to this important topic. More info/register.

Host: Live 360 Media

Presenters:

  • Stephanie Jones, Senior Director, Conferences & Education at WEF, and Vice-Chair of the ASAE M&E Council
  • Yvonne Butters, Director of Conferences & Tradeshows at FIA
  • Samantha Evans, Accessibility Advocate and Certification Manager at IAAP

Thu 10/28 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Thu 10/28 at 12 p.m. – Association Investment Policy Statement (IPS) Best Practices

The main document guiding the management of an association’s reserves or investment pool is the investment policy statement (IPS). Learn about the elements of a thoughtful IPS for your association’s reserves or investment pool, specific roles and responsibilities of all interested parties (Board, Investment Committee, Staff, Investment Advisor), specific asset allocation guidelines used to provide sufficient diversity, and measurements to use to evaluate the performance of the reserves or investment pool. More info/register.

Host: ASAE

Presenters:

  • Susan Traver, partner and senior advisor at Brown Advisory
  • Ahmed Farruk
  • Allan D. House
  • Nat Bartholomew, CPA, partner with CliftonLarsonAllen

Thu 10/28 at 12:30 p.m. – Fiscal Sponsorships: A Review of Legal and Practical Issues

Fiscal sponsorship arrangements raise questions for both the entity attempting to promote a charitable project and donors asked to contribute to a program housed at a fiscal sponsor. This seminar will explore the rules for establishing and operating a fiscal sponsorship and will focus on some of the practical concerns that arise in operating a fiscal sponsorship, including employment and contractual issues. This program should be of interest to charitable organizations considering the use of a fiscal sponsor, foundations being asked to fund such programs, and individuals and companies considering the use of a fiscal sponsorship as an alternative to forming their own charitable organization. More info/register.

Host: Venable LLP

Presenters:

  • Robert L. Waldman,  Partner, Venable LLP
  • Chuck Adkins, CFO, Fund for Educational Excellence

Thu 10/28 at 2 p.m. – Digital Transformation: The Key to Engagement for Associations

Join a mix of voices from the association world as they discuss in practical terms what it means to transform digitally. Gain an understanding of the value of investing in systems that anticipate trends. Hear from different perspectives about the connection between digital tools and the personalization of your membership offering. Learn firsthand what practitioners mean by a system that “knows who you are.” Find out how to be prepared for the next crisis. More info/register.

Hosts: ASI and ReviewMyAMS


Thu 10/28 at 2 p.m. – AMS Implementation Success: National Asphalt Pavement Association

Learn about the best AMS selection and implementation practices, including how to use a quantitative approach to AMS selection to ensure your association’s “must-haves” are included in the solution, break up implementation into sprints to deliver early and consistent project successes, and leverage a dedicated technology partner to improve staff adoption and meet implementation goals. More info/register.

Host: ProTech


Thu 10/28 at 2 p.m. – Creating an Accessible Learning Experience

Digital accessibility isn’t a single feature, but rather a holistic approach that should be taken to create an inclusive learning environment. An accessible LMS and website create an inclusive experience that can benefit all users, especially those from the Deaf and disabled community. Learn about federal regulations for accessibility, what this means in the digital learning universe, and steps that you can take today to make your learning experiences more accessible. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Nicholas Torres, Technical Onboarding Team Lead for EthosCE at Cadmium


Fri 10/29 at 12 p.m. – DC Book Club – Diversity & Inclusion: Process and Policies

Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.

Host: DC Association Professional Book Club

Guest: Robb Lee, Chief Strategy Officer, ASAE


Fri 10/29 at 12:30 p.m. – Non-Dues-a-Palooza Ideation Session: Spooktacular Edition

Don’t let the ghosts of the past haunt your future online education and non-dues revenue. Belly up to your computer for this fun yet exciting brainstorming and ideating session. This time it’s online education-focused and shining a light on ideas to generate non-dues revenue from education programs. We’ll work together to come up with so many ideas to ward off the gremlins of the past couple of years. More info/register.

Hosts: Non-Dues-a-Palooza and WBT Systems


Fri 10/29 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 2

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join before registering.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Thu 11/4 at 2 p.m. – How to Mine Your Data to Find Volunteers

Learn about reports you can run to identify engaged members who may be willing to answer the call to volunteer, how to review their past volunteer experience in your database, and how to spot engaged members on social media. 1 CAE credit. More info/register.

Host: Matrix Group


Thu 11/4 at 2 p.m. – Tips and Tricks for Creating Effective IT Software RFPs

Learn key components to include in your RFP process that can help vendors better visualize and ultimately meet your needs, why having an emphatic approach to vendors can help you shape the relationship from the selection process through final implementation, and how to write concise requirements and summaries in your RFP that attract attention and get great responses to your RFP. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Bryan Clark, Director of Business Development, Matrix Group Intl.
  • Ana Loden, Senior Account Executive, MemberSuite
  • James Chen, President/CEO, MemberPlex
  • James Marquis (moderator), Chief Innovation Officer and CIO, 501 Works

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Emanuel Haas via Unsplash

Association Brain Food Weekly: 10.15.21

The weekly list of free educational events and resources for the association community…

petroglyphs at Bandelier National Monument, Tsankawi section – inspiration for a weekly list of free educational events and resources for the association community

Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. The survey takes just 5-10 minutes to complete and closes on Friday, November 5—consider it your good deed for the day.

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Virtual meeting practices. Bad habits developed in the office followed associations when they went virtual, which is why Achurch Consulting explains how to adopt a meaningful meeting mindset. Their approach “prevents digital fatigue and protects deep work time while keeping social connections alive and moving projects forward.” Get on board!

Membership strategies. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. to identify five membership strategies of high-performing associations. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs.

Structured networking. When Amanda Kaiser of Kaiser Insights hosted the Virtual Networking Incubator with Matchbox Virtual Media, 58% of the participants said networking brought up feelings of anxiety and concern. She says you can prevent that by giving attendees something to do. “Creating a structure for every event creates more opportunities for connection than a free-for-all does. Structured activities promote participation, so everyone feels included. And structure creates space for meaningful conversation because attendees have permission to skip the small talk.”

Hybrid, ugh. Lee Gimpel of Better Meetings says you’re not a bad person if you don’t do hybrid. When it comes to hybrid, he says, “It’s important that others in your group understand that they’re asking for 2.5 meetings: one that’s online, one that’s in-person, and then an extra portion that comes from trying to mash them both together.” Seriously, just do in-person first and virtual later.

Digital learning and credentials. Sean Gallagher at EdSurge tells his higher education colleagues that it’s time to reboot their thinking about adult learners in a digitally transformed world. Colleges and universities know they need to change to stay competitive. He talks about “new platforms and providers… in non-institutional or non-traditional contexts… the growing appeal of non-degree credentials, in a world where skills demands are changing at a faster pace than most colleges can keep up with.” The advantage goes to associations here if you can design learning and career pathways, programs, and credentials needed by professionals entering and advancing in your market.

Quick hits

  • Can a virtual event be better than an in-person event? (Ann Handley)
  • How to do a website content audit: a step-by-step guide with examples. (Laurel Miltner, Orbit Media Studios)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Not much to report because I kept it simple before and upon my return from vacation. Lots of fish on the menu, as usual: maple-barbecue glazed yellowfin tuna, sautéed whole butterfish with lemon butter, and baked striped bass with butter, lemon juice and Aleppo pepper.
  • On the side, we enjoyed roasted broccoli, roasted butternut squash and red onions, and a sauté of greens (pac choi, collards, radish and arugula) with bacon, jalapeño and sweet peppers, onion and carrot.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets

Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Learn about revenue opportunities in leveraging an event into a year-round community model, the convergence taking place on the community model from all aspects of global commerce, and ideas for MVC “Minimally Viable Community” launch opportunities from the examples given. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: RD Whitney, Founder, Community Leaders Institute (CLI)

*All times are Eastern Daylight Time unless otherwise noted.


Fri 10/15 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 10/15 at 4 p.m. – Practicing Our Elevator Pitches – Round Robin Style

Have you ever wanted to hone your own elevator pitch in a safe and nurturing environment? Join this fun and supportive session as we break into small groups to share and fine tune our pitches. Whether you are looking for a job, working to build your own business, or simply wanting a better way to explain to others what it is you do, you will walk away from this session with a more polished elevator pitch and will have helped your network do the same. More info/register—must join before registering.

Host: Fridays@4


Mon 10/18 at 1 p.m. – The Freelance Revolution (30 Minute Monday)

Learn about global trends in freelancing (it’s good news), how different freelance verticals have fared in the past 18 months, how freelancers across professions describe the pros and cons of their dealings with clients, how travel and event freelancers see things differently than freelancers in other areas, and how freelancers have experienced work during Covid-19. 0.5 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

  • Todd A. Taranto, President, Cadre
  • Jonathan Younger, PhD, Independent Consultant, Agile Talent Collaborative

Mon 10/18 at 1 p.m. – Managing the Relationship Between the CSE and the Board (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Charity Quick

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/19 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 10/19 at 1 p.m. – Key Takeaways from the State of Association Workplaces Post-Pandemic Survey Results

Hear about the findings of the State of Association Workplaces Post-Pandemic Survey Report from the experts who designed and analyzed it. Learn how to use this report as a tool to look at the future of retention and recruiting, trends in the future of work in associations, and ideas of how to rethink the way you work effectively and make decisions for your future workforce. 1 CAE credit. More info/register.

Host: Achurch Consulting


Tue 10/19 at 1 p.m. – Association TechTalk

Loretta DeLuca and Gretchen Steenstra of DelCor host a panel of guests from ASCP, ASA, ASHA and NCACP for Part Two of a two-part series on technology ecosystems. More info/register.

Host: DelCor


Tue 10/19 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.


Tue 10/19 at 1 p.m. – 10 Common Webinar Mistakes and How to Avoid Them

When it comes to webinars, sometimes the smallest mistake can make the difference between an awesome event and an epic fail. Learn tips and best practices to make sure your webinars are always a success, including common “webinar from home” mistakes to avoid, tips for dealing with “less good” speakers, optimizing for audience engagement, and tricks for higher webinar lead conversion. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing at ON24


Tue 10/19 at 2 p.m. – Strategically Managing Health and Wellness in A World Reshaped by COVID

Managing population health, especially in a world reshaped by COVID, requires new techniques to identify community health risks and the most effective, efficient community-health interventions. Hear how AACP made health and wellbeing an organization-wide strategic priority, and find out about tips and tools to help your association and members incorporate health and wellness day-to-day. More info/register.

Host: ASAE Foundation

Presenters:

  • Lynette Bradley-Baker, Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy (AACP)
  • Brecht Buysschaert, Workplace Health & Wellbeing Expert, Springbok

Wed 10/20 at 11:30 a.m. – Become a Transcendent Leader

Learn about the key components of transcendent leadership, explore how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. As a transcendent leader, we will help you begin the journey of building your compassionate, cohesive and collaborative (C3) culture. More info/register.

Host: SOAR Community Network


Wed 10/20 at 12 p.m. – Prepping for 2022: Chapter Virtual Idea Swap

With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So let’s put our collective heads together to think positively and proactively about 2022. We’ll offer some tips based on 2021 and collaborate on how to prepare for next year. Come to share lessons learned, ideas tried and solutions found. More info/register.

Hosts: Billhighway and Mariner Management

Facilitators: Peggy Hoffman and Peter Houstle, Mariner Management


Wed 10/20 at 1 p.m. – Partners in Growth: Advancing Associations Through Corporate Partnerships

Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Learn how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. Find out how to align association goals with corporate partner business needs; leverage corporate partners to diversity association revenue, provide content for members and increase the association’s brand visibility; and create an association culture and business model for corporate partnerships. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Bruce Rosenthal, Co-Convener, Partnership Professionals Network


Wed 10/20 at 1 p.m. – The Future of Associations: AI for Everyone

Industry research shows that associations continue to be slow at adopting AI. As association professionals and change makers, the onus is on us to be forward-thinking to meet members expectations. While increasing operational efficiencies through AI is great, in today’s climate, it’s critical that AI has a direct impact on revenue and growth. Learn how associations leaders like you are using AI to grow membership and revenue, making proactive business decisions assisted by AI, and showing return on investment for AI projects. More info/register.

Hosts: Nimble AMS and ReviewMyAMS


Wed 10/20 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/20 at 2 p.m. – 6 Secrets for Creating Amazing Digital Journeys

Does this sound familiar: Your store is hard to navigate. Your membership application is too complicated. Members can’t find anything on your website. Your registration process is unnecessarily cumbersome. The design on your websites and databases is inconsistent and not great. Hear case studies about associations that have completely transformed their member journeys, and their organizations. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Wed 10/20 at 2 p.m. – Communication and Community during Challenging Times: A Media Perspective

Hear about the ways in which the news media, like the live events industry, has adapted during challenging times over the past 18 months. Learn about the strategies that have been successful in communicating sensitive and dynamic information to audiences while at the same time, fostering a sense of community. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Micki Byrnes, President & General Manager of WKYC Media


Wed 10/20 at 2 p.m. – Event Promotions 101: Proven Tactics that Drive Registrations and Deliver Attendees

Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Learn best practices for marketing before, during, and after events; alternative marketing channels which are now (or will be) the new norm; and how to extend and harness the power of your events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Emily Dick, Director, Demand Generation, Cvent
  • Alyssa Peltier, Senior Manager, Industry Solutions, Cvent

Wed 10/20 at 3 p.m. – Association/Nonprofit IT Threats in the New Normal

The pandemic and the abrupt shift to remote work has introduced additional risks for IT and cybersecurity professionals to protect against. During this discussion, we will talk about the different types of vulnerabilities and how to reduce your risks. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Azunna E. Anyanwu, Director & Technology Advisor, Aronson LLC
  • Rob Eby, Partner, Aronson LLC’s Nonprofit and Association Industry Services Group

Wed 10/20 at 3 p.m. – Cybersecurity Self-Assessment

Explore risk assessment and cybersecurity preparedness options, and take a self-assessment quiz that will give you documentation of your cybersecurity readiness. More info/register.

Host: Community IT

Presenter: Community IT CTO Matt Eshleman


Thu 10/21 at 10 a.m. – Leveraging Technology to Create Safe Meetings

Learn about ways to prevent your next in-person meeting from becoming a “super-spreader.” Included will be a series of demos of “vaccine verification” and contact tracing technology. Whether your organization is considering employing vaccine verification or not, you’ll gain insights, hear about innovative tools, and learn some of the jargon that’s being used by these services. More info/register.

Host: Reston Herndon Meeting Planners

Presenters:

  • Sarah Buchbinder, Meetings Broker, Meetings Made Easy
  • Sumanth Channabasappa, CEO, SafeAccess
  • Shannon McCallum, Vice President of Hospitality, Volan Technology
  • Jim Kelley, Vice President, Marketing and Industry Relations, Fern

Thu 10/21 at 11 a.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Thu 10/21 at 11 a.m. – How to Generate More Leads from Your Next Virtual Event

Exhibitors and sponsors are demanding more leads from virtual events than ever before. Despite all the technologies available, event organizers still find it challenging to provide the high quality leads and sales opportunities exhibitors and sponsors expect. Hear data-driven recommendations on how to generate leads for exhibitors, strategies to improve exhibitor engagement and virtual networking sessions, and how to leverage your event platform to maximize leads and sales opportunities. More info/register.

Host: Grip
Presenter: Tim Groot, Founder & CEO, Grip


Thu 10/21 at 12 p.m. – What’s Next? The Digital Association Revolution Post-Pandemic (Association Xchange)
Since COVID, technology has allowed association executives to work from home, hold board meetings and conferences via videoconferencing, elevated online learning, generated more data and AI, increased use of robots and drones, and created additional digital and touchless payments. Further, cybersecurity has become a major issue as many association executives are working at least a few days from home. Learn about new technologies we’re using because of the pandemic and which ones will stay. Hear predictions of advances in technologies that might not even be on our radar screens but may play a role in the future of association management. 1 CAE credit. More info/register.

Host: Association Exchange

Presenter: Maggie McGary, CEO and Chief Strategist, McGary & Associates


Thu 10/21 at 12 p.m. – Using Data to Fuel Growth in Membership, Events, and Audience

Your association’s data helps you know what problems your members and audience need to be solved, how you can help solve them, what key groups are interested in, how your community is evolving, how engaged your audience is, what content is working, and what’s not. Learn strategies using data insights to build the association that your audience desperately needs, wants, and will pay for. More info/register.

Host: .orgCommunity

Presenter: Dustin Smith, President & Co-Founder of Hum


Thu 10/21 at 1 p.m. – Avoiding the Bachelor/Bachelorette Mentality During AMS/CRM Selection

Just like the Bachelor/Bachelorette shows, AMS selection can be awkward, uncertain, and produce some cringeworthy moments. Learn how to avoid the pain, speed up the process, and build better vendor relationships throughout the “selection” process so you can find your perfect “rose” in the sea of AMS/CRM systems. Hear perspectives gathered from vendors and associations to help your process go smoothly. 1 CAE credit. More info/register.

Hosts: 501Works and ReviewMyAMS

Presenters:

  • James Marquis, Chief Information Officer, 501Works
  • Olivia Wilkins, Business Solutions Analyst, MBA
  • Teri Carden, Founder, ReviewMyAMS

Thu 10/21 at 1 p.m. – Impacts of Automating Work and the New Workforce in a World Reshaped by COVID

Because of the pandemic, staffs have become leaner and as a result, organizations are seeking to automate work. The impacts of automation on work will vary based on the industry, workplace and occupations, however it will clearly transform work and affect workers at every level. Hear how the workforce has changed and what you can do to managing these changes. More info/register.

Host: ASAE Foundation

Presenters:

  • Elizabeth George (facilitator), Director of Member Engagement and Chapter Development at The American Guild of Organist
  • Rick Bawcum, CEO and Founder of Cimatri
  • John Baekelmans, Science and Technology Counselor, Flanders Investment & Trade

Thu 10/21 at 2 p.m. – Yesterday, Today, Tomorrow: 10 Years of Association Communications

Take a look back at where we’ve been, where we are and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report. Hear about trends that have shaped the association industry over the past 10 years and how it compares to where we are now, top communication challenges faced by association leaders today and how they’re handling them, and recommendations on how to utilize the data collected in the 2021 Benchmarking Report to create an effective communications strategy for 2022 and beyond. 1 CAE credit. More info/register.

Host: Association Advisor / Naylor Association Solutions

Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions


Thu 10/21 at 2 p.m. – Lead & Succeed with Diversity, Equity & Inclusion: Actionable Steps to a Diverse, Equitable & Inclusive Association

If your organization’s own staff isn’t diverse, doesn’t promote equity, and doesn’t foster an inclusive environment, it can be a roadblock in recruiting more diverse members. Hear why DEI is important for your association and your members’ careers. Learn how to assess your current diversity, establish an inclusive culture, and foster a collaborative environment. 0.5 CAE credit. More info/register.

Host: Your Membership


Thu 10/21 at 3 p.m. – Building a Digital Ecosystem Around Your AMS

Learn how to build a digital ecosystem around your AMS using the hub-and-spoke model. In addition to the why and the what, hear about the pros and cons of the hub-and-spoke set up, how it works, who builds what, how they play together, and examples of associations successfully using it. More info/register.

Host: Association Analytics

Presenters:

  • Pete Zimek, Founder & CEO, Novi AMS
  • Greg Pollack, VP of Sales, Association Analytics

Thu 10/21 at 4 p.m. – Redefining Your Value Proposition (ASAE Reston-Loudoun Idea Swap)

For many organizations, the impact of the pandemic fundamentally changed member needs, wants and priorities, requiring a rethink of how associations deliver real value. Learn how to identify and articulate a compelling value proposition, apply the process (based on real world case studies), and use those learnings to develop and elevate your association’s value proposition. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Susan Iris, Principal, Navigate


Thu 10/21 at 8 p.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Fri 10/22 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 1

We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join first.

Host: Fridays@4

Presenters:

  • Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
  • Tim Hopkins, CAE, Senior Consultant, McKinley Advisors

Mon 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Tue 10/26 at 12 p.m. – The Tough Diversity Conversations: Let’s Have Them

Creating alliances is an active, involved way to find your voice in difficult and sometimes sensitive non-inclusive situations. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. More info/register.

Host: Women In Exhibitions

Presenter: Ellen Lambert, Diversity and Inclusion Advisor, The Toy Association and The Toy Foundation


Tue 10/26 at 1 p.m. – How to Design a Truly Diverse Meeting

Our panel of experts will share real-world strategies and experiences designing diverse events, as reflected in the program, promotion, communication and even site selection. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenters:

  • Leslie Zeck, CMP, CMM, HMCC, Director of Meetings, International & American Associations for Dental Research
  • Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company
  • Hattie Hill, President & CEO of the T.D. Jakes Foundation
  • Cheryl Richards, Senior Vice President and Chief Diversity, Equity & Inclusion Officer at VisitDallas

Wed 10/27 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Wed 10/27 at 11 a.m. – Association Modernization: Changing Mindsets and Models

Realizing that the biggest risk to their long-term viability was not doing anything, CEO Peggy Winton and her team at the Association for Intelligent Information Management (AIIM) essentially took their association down to the studs to rebuild with simplicity and high value. In the process, they questioned everything, particularly their business model and the systems that supported it. Join Winton and a panel of her peers for a lively discussion about the tough questions associations must ask themselves if they truly want to transform. We’ll cover product and program design and delivery, infrastructure modernization and consolidation, and the business models that just might be holding your organization back. More info/register.

Host: Sidecar

Presenters:

  • Peggy Winton, CIP, President/CEO, Association for Intelligent Information Management
  • Garth Jordan, MBA, CSM, CSPO, CEO, American Animal Hospital Association
  • Jaya Koilpillai Bohlmann, MA, APR, MSMOB, ACC, founder, Designing Communication

Wed 10/27 at 4 p.m. – Mindful Networking with Melissa Garcia

A quick (45-minute), small group meeting with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions

Guest: Melissa Garcia, Associate Executive Director, Society for Neuroscience


Wed 10/27 at 4 p.m. – The Return to In-Person and Diversity, Equity, and Inclusion

We’re tackling one of the most important conversations facing the return to in-person – diversity, equity, and inclusion. This conversation will prompt new ways of thinking about your own events, as well as give you a foundation for your own approach to this important topic. More info/register.

Host: Live 360 Media

Presenters:

  • Stephanie Jones, Senior Director, Conferences & Education at WEF, and Vice-Chair of the ASAE M&E Council
  • Yvonne Butters, Director of Conferences & Tradeshows at FIA
  • Samantha Evans, Accessibility Advocate and Certification Manager at IAAP

Thu 10/28 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)

Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.

Host: High Road Solutions


Thu 10/28 at 12 p.m. – Association Investment Policy Statement (IPS) Best Practices

The main document guiding the management of an association’s reserves or investment pool is the investment policy statement (IPS). Learn about the elements of a thoughtful IPS for your association’s reserves or investment pool, specific roles and responsibilities of all interested parties (Board, Investment Committee, Staff, Investment Advisor), specific asset allocation guidelines used to provide sufficient diversity, and measurements to use to evaluate the performance of the reserves or investment pool. More info/register.

Host: ASAE

Presenters:

  • Susan Traver
  • Ahmed Farruk
  • Allan D. House
  • Nat Bartholomew, CPA, Partner with CliftonLarsonAllen

Thu 10/28 at 2 p.m. – Digital Transformation: The Key to Engagement for Associations

Join a mix of voices from the association world as they discuss in practical terms what it means to transform digitally. Gain an understanding of the value of investing in systems that anticipate trends. Hear from different perspectives about the connection between digital tools and the personalization of your membership offering. Learn firsthand what practitioners mean by a system that “knows who you are.” Find out how to be prepared for the next crisis. More info/register.

Host: ASI


Fri 10/29 at 12 p.m. – DC Book Club – Diversity & Inclusion: Process and Policies

Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.

Host: DC Association Professional Book Club

Guest: Robb Lee, Chief Strategy Officer, ASAE


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Photo of petroglyphs in Bandelier National Monument, Tsankawi Section, New Mexico

Association Brain Food Weekly: 10.1.21

The weekly list of free educational events and resources for the association community…

a spot of sunlight on the trail through the autumn woods – inspiration for a weekly list of free educational events and resources for the association community

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. See you back here on Friday, October 15.

Women in technology. If you are (or someone you know is) a woman who has made (and continues to make) amazing contributions to the advancement of technology in associations, Association Women Technology Champions (AWTC) invites you to apply (or to encourage someone else to apply) for the AWTC Technology Leadership Award or the AWTC Technology Champion Award. Please don’t dawdle because the deadline for applications is Monday, October 11 and “applications require some thought, a resume, and letters of recommendation.”

Future of the association workplace. Achurch Consulting and Association TRENDS just released a must-read report, State of Association Workplaces Post-Pandemic Survey, that answers the question: “How will the acceleration of remote work impact the association workplace?” Not only does the report present the findings of a survey of over 350 association leaders, but it also shares insights that will help associations “design an intentional workplace that is dynamic, flexible, and productive well into the future.”

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS? Well, WBT Systems shares several excellent reasons, including ways to get more value (ahem, ROI) out of an LMS that may surprise you—it’s not just for online courses.

Chapter-in-a-box solution. Sharing data and dollars between chapters and associations can be a nightmare for both sides. Busy volunteer leaders don’t always have the time or skills to master data and financial management and, besides, they should focus on more strategic concerns. Billhighway explains how technology can automate these tasks, providing the guardrails needed for sound chapter financial management and giving your association the data you need to understand the true value of chapters.

Disrupted by Delta. With the future looking uncertain because of the Delta variant, MemberSuite suggests calling on your powers of foresight and flexibility when planning conferences. Provide peace of mind to in-person attendees by using technology to enforce event entry requirements, don’t settle for the pre-pandemic in-person conference experience, and always have a Plan B virtual conference option.

Virtual conference coffee breaks. “At a conference the most important things happen in the coffee break,” said the guy who once hosted a non-conference that included everything but the sessions. Eva Amsen makes an excellent argument for why coffee breaks are essential at virtual conferences, although they’re usually not part of the program. Keep her advice in mind as you’re planning in-person conferences too.

Group think run amok. In his post, “We See As We Be,” Jamie Wheal has an interesting take on a disturbing issue. He says, “In the past few months, my social network has lurched sideways several extra clicks into conspiracy land”—and he’s not just talking about Flat-Earthers. His beef is with group think too—a political equal-opportunity phenomenon, if you ask me. He identifies “four main Ego Stories that seem to be especially prevalent these days in informing who gets suckered into which particular conspiracy.”

Quick hits

  • After recently planning and facilitating several in-person meetings and events for a variety of clients and industries, Aaron Wolowiec, CAE, shares 11 observations for keeping members and attendees safe and comfortable. (Event Garde)
  • Five game changers for association success in 2022. I’ve never seen #1 on a list like this before. (360LiveMedia)
  • Let’s not start with your “why.” Contrarian marketing common sense. (Mark Schaefer)
  • New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. (Stu Sjouwerman, KnowBe4)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Grab a bag of your favorite snack for potato chip flounder—our choice was Kettle jalapeno chips. On the side, shredded Brussels sprouts roasted with red onion, bacon and garlic, then drizzled with a mix of balsamic vinegar and honey (1 tbsp:1 tsp) with a heavy dash of ancho chile powder.
  • Sunday, we splurged on shrimp-stuffed flounder. My original Emeril recipe is no longer online, but I found this one, which is pretty much the same. I used a pound of shrimp instead of a half-pound of crabmeat, so I doubled the ‘stuffing’ ingredients. I didn’t roll the fillets per the recipe, instead I used the method he suggested in the original recipe: cut a few fillets in half lengthwise—so each half fillet is ready to top a whole fillet, cover the whole fillets with the shrimp stuffing and then cover one side of the stuffing with the half-fillet.
  • On the side, a mix of greens (radish, kale, collards and pac choi) sauteed with onion, bacon, orange bell, poblano and garlic and drizzled at the end with a maple-sherry vinegar mix.
  • Prepping for a busy week, I also made parmesan garlic edamame, and roasted butternut squash with smoked paprika, cinnamon, garlic powder and cayenne, and tossed with fresh sage at the end.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 10/1 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 10/1 at 4 p.m. – What’s Next? Bouncing Forward

We’re always in-transition. The “life quake”—COVID-19—disrupted our missions and routines, ushering in uncertainties about our future. We still reflect on our careers, relationships and purpose. We entertain the “Re-” words—reinvent, rethink, reposition, etc. Finding our Authentic Self, rewriting our stories and creating a “new, purpose-driven future” prove both exhilarating and terrifying. This interactive session will demystify the buzzword ‘personal transformation’ and start to reset the goalposts of your success and redefine what gives your “future work” meaning. More info/register (must join before registering).

Host: Fridays@4

Presenter: Charley Timmins, The Human Archeologist


Mon 10/4 at 1 p.m. – Update on Meetings and Events Post-COVID19 (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kimberly Stansell

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/5 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/5 at 11 a.m. – Integration Platforms: A More Strategic Approach to Connecting Your Data

Having multiple systems means multiple unconnected data sources, which lead to inaccurate data and frustration for customers. Learn a more strategic approach to your data by evaluating if you need an integration platform to support your integrations and ensure they are set up for long term success. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Hans Stechl, Founder, Meta-Dao
  • Justin Burniske, MBA, Senior Director, Consulting, fusionSpan

Tue 10/5 at 12 p.m. – Simple Analytics to Boost the Bottom Line

More info/register.

Host: Data Analytics Network/Association Analytics


Tue 10/5 at 12:30 p.m. – Why Most eLearning Fails: How to Create eLearning That Gets Results

Explore many of the reasons why most eLearning fails and the components that contribute to bad eLearning design. Learn how bad eLearning design can negatively affect the learning experience and walk through several practical methods you can immediately apply to fix your bad eLearning courses. More info/register.

Host: Association Universe

Presenter: Tim Slade, Speaker, Author, and Creator of The eLearning Designer’s Academy


Tue 10/5 at 1 p.m. – Leveraging Data to Achieve Equity

Learn about the importance and need for demographic data across the hospitality, meetings and events industry. They will address the challenges with collecting data, recommend resources for managing the process and share solutions that require strategic commitment. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters: Meetings Today columnists Greg DeShield, CHO, CHE, and Zoe Moore, MS


Tue 10/5 at 2:30 p.m. – Virtual Events Are Here to Stay

Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain. The way we network, interact and attend events has changed and will continue to evolve. Join our panel of industry experts for a thought-provoking discussion on how to create fun and innovative events—what works, what doesn’t, and how to get people excited. More info/register.

Host: Virbela

Presenters:

  • Damion Wright, Global Diversity, Equity, and Inclusion Talent Programs Leader at Intuit
  • Laurent Chrétien, General Director, Laval Virtual Association
  • Ryan Costello, co-founder of Event Farm and Chief Strategy Officer of MemberSuite
  • Craig Kaplan, Chief Customer Officer at Virbela

Tue 10/5 at 3:30 p.m. – Grow Your Membership with Smart SEO

Learn how to drive prospective members to your website and grow your membership with impressive easy-to-implement search engine optimization tools. More info/register.

Host: Grype

Presenter: Brock Murray, SEO & lead generation expert


Wed 10/6 at 11 a.m. – 3 Ways to Mine Your AMS Data to Create and Execute a Profitable Member Engagement Strategy (with Minimal Staff Time)

Now more than ever, associations are collecting mountains of data but don’t have a data strategy to actively drive member growth. Learn why your members are leaving and how to get them to renew their memberships; how to offer better courses, incentives, or services to your members; how you can cut costs; and what systems or services are wasting time and money. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Thomas Altman, Founder, Tasio


Wed 10/6 at 12 p.m. – Key Insights From The 13th Annual Membership Marketing Benchmark Report

For over a decade, Marketing General Incorporated (MGI) has published the only comprehensive research on the nature and performance of membership programs, as reported annually by nearly 1,000 associations. Hear findings from the survey and learn the most useful membership strategies for 2021. ! CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Tony Rossell, senior vice president at MGI


Wed 10/6 at 1 p.m. – Advocacy and Beyond: Amplifying the Impact of DEI Initiatives

Hear from a panel of association leaders who are at the forefront of advancing DEI efforts with both policymakers and their own members. From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Juan Amador, CAE, Director of Constituent Engagement, Association of American Medical Colleges
  • Lisa Greenhill, Senior Director for Institutional Research and Diversity, American Association of Veterinary Medical College
  • Pam Yuen, Director of Government Relations, YWCA USA
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Wed 10/6 at 1 p.m. – Keys to Creating Community (#ExpoChat on Twitter)

Everybody’s talking about the importance of creating communities around our events. But how do you actually accomplish that, and what does a community platform need to be successful? ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Moderator: Exhibit Marketing Consultant & Author Marlys Arnold


Wed 10/6 at 2 p.m. – The State of Associations Panel

Hear a panel of community thought leaders share eye-opening insight and experiences that’ll highlight the successes, challenges and opportunities associations are facing today. More info/register.

Host: Clowder

Presenters: guests from ASAE, Higher Logic, Association Analytics, ASI and Novi hosted by Clowder’s COO Alexa Kade


Wed 10/6 at 2 p.m. – Take Your Campaigns to the Next Level: Advocacy Data & Insights You Can Actually Use

Each year our data science team spends several months analyzing tens of thousands of advocacy campaigns and over a billion emails to bring you our annual Advocacy Benchmark Report—the only one of its kind. We use that data to create applicable steps you can use to improve your campaigns with better action and engagement rates. Learn about this year’s key findings and how you can use that data to improve your advocacy efforts. More info/register.

Host: FiscalNote


Wed 10/6 at 2 p.m. – Engaging Your Audience at Hybrid Events

Hear tips for creating hybrid events that make an impact. Learn the importance of defining your objectives, determining how much interaction you should encourage between on-site and at-home attendees, scheduling content for a varied audience, and extending the value of that content long after the programming ends. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • John Nawn, Co-Founder and Chief Strategist, The Event Strategy Network
  • Michael J. Shapiro (moderator), Editor, News & Technology, Northstar Meeting Group

Wed 10/6 at 3 p.m. – How Employee Benefits Impact Hiring & Retaining Talent

Find out the keys to attracting and retaining top talent. Hear about tools to get employee engagement, increase benefits awareness and manage rising insurance costs. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dario Campolattaro, Regional Employee Benefits Platform Leader, Hilb Group


Thu 10/7 at 12 p.m. – Behind the Scenes of the (Hybrid) Skift Global Forum 2021

Hear about the ins and outs of planning, designing and producing the premier global conference on the business of travel, this year in a hybrid format. Meet the key people that made it happen and learn how Skift delivered its exclusive content live to both in-person and online audiences. CMP credit. More info/register.

Host: Event MB

Presenters:

  • Pierre Metrailler, CEO of SpotMe
  • Rafat Ali, Founder and CEO, Skift
  • Miguel Neves (moderator), Editor-in-Chief, EventMB, a Skift brand

Thu 10/7 at 1 p.m. – Five Key Content Models That Engage Sponsors and Members

There has never been a greater need for associations to enhance non-dues revenue and improve the way they engage members digitally with rich multimedia content. Associations need to subsidize the creation of great content through effective digital sponsorship, advertising and lead generation programs. Join this webinar and see Association TV’s top 5 sponsorships in action. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters: Dan Stevens and Doug Coombs of Workerbee.TV


Thu 10/7 at 2 p.m. – Super Spooky Cyber Security Issues and Insurance Implications

The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. This webinar will cover the must-knows of IT cyber insurance woes and how best to mitigate them. 1 CAE credit. More info/register.

Host: 501 Works

Presenter: Derek Symer, Principal, Senior Vice President, Director Non-Profit Practice for AHT Insurance


Thu 10/7 at 2 p.m. – Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit

Not-for-profit accounting for exchange transactions can be difficult, and recent accounting standards such as Accounting Standards Codification 606 (ASC 606) can add to the complexity. All transactions with customers must be accessed using the five-step approach. Within the five steps are multiple additional considerations that also need to be addressed depending on the nature of the transaction. Learn about the five steps and how to apply them to your organization’s transactions with customers and understand the differences between contributions and exchange transactions. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Mark Robins, CPA, Director, Nonprofit and Association Industry Services Group, Aronson


Fri 10/8 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 10/8 at 4 p.m. – Making Micro Moves That Have Major Impact

The last year has forced change upon us all. It has allowed us to identify our goals more clearly and pushed us to better identify our desired futures. Learn how to use a mind map, craft an “I am” statement and understand the value of documenting progress. It will also create a safe space for exploring options and learning from the ideas shared by others in the session. For those who are seeking clarity, this session is a great opportunity to identify that one little change that can have a major impact on your life’s trajectory. More info/register (must join before registering).

Host: Fridays@4

Presenter: Michelle Larkin, director of programs at SOL Engineering, and certified life coach at CATAPULT


Mon 10/11 at 1 p.m. – Regular Wellness series with Fern Carbonell (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/12 from 10:30 a.m. to 3 p.m. – Engage 2021

Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.

Host: Gather Voices


Tue 10/12 at 3 p.m. – Explosive Growth for Associations Through Better Membership Management

We will discuss member engagement by understanding different types of members and categorizing them by their level of engagement and how benefits should be designed to cater to this broad spectrum of members. Find out how to understand the member base by asking qualitative questions, and learning why membership is important to them and what they’re looking to achieve by participating in association programs. More info/register.

Host: Grype

Presenter: Elizabeth Weaver Engel, Association Management Expert, Chief Strategist for Spark Consulting


Wed 10/13 at 1 p.m. – Secrets of Successful Awards Programs

Some awards programs seem to have found the secret recipe that makes everything run smoothly and gets them a high number of quality submissions. But how do they do it? How did they figure out that perfect formula? Learn about several factors and best practices that go into creating a successful awards program. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jordan Volpe, VP of Marketing, Openwater


Wed 10/13 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/13 at 3 p.m. – How to Drive Analytics Adoption through Culture and Practice

Many reasons keep associations from getting started with analytics like concerns about data quality and poor governance, but most often the real challenge lies with people, not technology. Learn about common culture challenges and how to solve them. We’ll lay out practical tips and examples of how you can boost adoption of analytics and technology for your association. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: David Ricciardi and Monica H. Kang, founders of Culture of Analytics


Wed 10/13 at 4 p.m. – AWTC Salon: Digital Transformation

Join an interactive discussion on digital transformation. In advance of our session, you may want to read Maddie and Elizabeth’s whitepaper The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. We also invite you to bring other resources and ideas to help us collaboratively explore this topic. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Elizabeth Engel, CAE, Chief Strategist, Spark Consulting
  • Maddie Grant, CAE, Principal Consultant, Propel

Thu 10/14 at 10 a.m. – What’s Working Now: Website Redesign Best Practices

Drive the conversation by selecting a topic of interest when you register. Hear best practices and participate in a discussion on topics attendees want to hear about, which can include: creating a website strategy, determining business needs and budget, and/or finding the right partner and technology. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Thu 10/14 from 11 a.m. to 5 p.m. – Managing Editor Live

Our theme this year is Flex, to reflect all the creative ways content marketers and brand journalists are continuing to adapt in the new economy. Learn how marketing leaders are using content to solve business problems. Connect with your peers on the front lines of content marketing and brand journalism. More info/register.

Host: Managing Editor / Rep Cap


Thu 10/14 at 11:30 a.m. – Top Marketing Trends to Try in 2022

Learn what to include in your marketing calendar, how to set marketing goals, what marketing goals are important in 2022, and top marketing trends to try in 2022. CAE credit. More info/register.

Host: Your Membership

Presenters:

  • Teri Carden, Review My AMS
  • Michelle Schweitz, YourMembership

Thu 10/14 at 1 p.m. – The State of Virtual Conferences 2021

Hear the top findings from our fresh-off-the-presses report on the state of virtual conferences. Along with sharing key data points, we’ll focus on the application of the findings, and, as an attendee, you’ll be among the very first to get access to The Virtual Conferences Report 2021. Whether you’re a virtual conference veteran or brand-new to the format, this session will help you understand the current state of virtual conferences. 1 CAE credit. More info/register.

Host: Leading Learning

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Jim Parker, CEO of Digitell

Thu 10/14 at 1 p.m. – The Formula Behind Virtual Events that are Engaging and Profitable

Imagine if your virtual events turn into spaces where members gather knowledge and ideas as well as meet new partners and friends. Imagine the sort of impact it would have on member engagement and, in turn, your ROI. Learn how to attain and monetize a positive member turnout at your virtual events. Get an insider look into how leaders at ASAE plan and execute their networking events. More info/register.

Host: Airmeet

Presenter: Reggie Henry, CAE, Chief Information & Engagement Officer at ASAE


Thu 10/14 at 2 p.m. – Adapt and Execute: A Behind-the-Scenes Look at Planning a Major Industry Event

Get an insider’s view of decision making happening right now with the people planning a milestone in-person event this fall: the Financial & Insurance Conference Professionals’ Annual Conference scheduled in November. 14-17, 2021. Learn about planning strategy and challenges being solved in real time, including decisions about: F&B, vaccine requirements, registration, and format (i.e., why this will not be a hybrid meeting). More info/register.

Host: Smart Meetings

Presenters:

  • Jennifer Squeglia, CMP, Incoming Chair, FICP Board of Directors, and Owner, RLC Events
  • Mike Burke, CMP, Chair, 2021 FICP Annual Conference, and Director, Conference & Travel Services, The Hanover Insurance Group
  • Steve Bova, CAE, FICP Executive Director

Fri 10/15 at 12 p.m. – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets

Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Learn about revenue opportunities in leveraging an event into a year-round community model, the convergence taking place on the community model from all aspects of global commerce, and ideas for MVC “Minimally Viable Community” launch opportunities from the examples given. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: RD Whitney, Founder, Community Leaders Institute (CLI)


Tue 10/19 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 10/19 at 1 p.m. – Key Takeaways from the State of Association Workplaces Post-Pandemic Survey Results

Hear about the findings of the State of Association Workplaces Post-Pandemic Survey Report from the experts who designed and analyzed it. Learn how to use this report as a tool to look at the future of retention and recruiting, trends in the future of work in associations, and ideas of how to rethink the way you work effectively and make decisions for your future workforce. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 10/20 at 2 p.m. – 6 Secrets for Creating Amazing Digital Journeys

Does this sound familiar: Your store is hard to navigate. Your membership application is too complicated. Members can’t find anything on your website. Your registration process is unnecessarily cumbersome. The design on your websites and databases is inconsistent and not great. Hear case studies about associations that have completely transformed their member journeys, and their organizations. More info/register.

Host: Matrix Group

Presenters:

  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Thu 10/21 at 11 a.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Thu 10/21 at 12 p.m. – Using Data to Fuel Growth in Membership, Events, and Audience

Your association’s data helps you know what problems your members and audience need to be solved, how you can help solve them, what key groups are interested in, how your community is evolving, how engaged your audience is, what content is working, and what’s not. Learn strategies using data insights to build the association that your audience desperately needs, wants, and will pay for. More info/register.

Host: .orgCommunity

Presenter: Dustin Smith, President & Co-Founder of Hum


Thu 10/21 at 1 p.m. – Avoiding the Bachelor/Bachelorette Mentality During AMS/CRM Selection

Just like the Bachelor/Bachelorette shows, AMS selection can be awkward, uncertain, and produce some cringeworthy moments. Learn how to avoid the pain, speed up the process, and build better vendor relationships throughout the “selection” process so you can find your perfect “rose” in the sea of AMS/CRM systems. Hear perspectives gathered from vendors and associations to help your process go smoothly. 1 CAE credit. More info/register.

Hosts: 501Works and ReviewMyAMS

Presenters:

  • James Marquis,Chief Information Officer, 501Works
  • Olivia Wilkins,Business Solutions Analyst, MBA
  • Teri Carden,Founder, ReviewMyAMS

Thu 10/21 at 8 p.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide

As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.

Host: Sarah Sladek & Company


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Daniel Sessler via Unsplash

Association Brain Food Weekly: 9.24.21

The weekly list of free educational events and resources for the association community…

wild persimmons on the ground – inspiration for a weekly list of free educational events and resources for the association community

Cohort-based online courses. WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” They explain why completion rates are nearly 100% for these courses and what makes them so engaging for learners.

Board unanimity. Lowell Aplebaum, FASAE, CAE, explains why boards should be happy with majority votes and not try to achieve unanimity. But it goes against human nature to encourage conflict in the room; we’re more likely to go along to get along, which can have dire consequences as his backcountry skiing example proves.

Chapter event/website tech. Chapter leaders are busy volunteers trying to juggle their personal, professional and chapter responsibilities. Yet they’re also expected to select event and website technology. They usually pick something cheap that doesn’t integrate with anything else, so data is siloed and not easily available to the national association, meaning more work, argh. Billhighway has a better answer: chapter-in-a-box technology that keeps all HQ and chapter data in one place and doesn’t force volunteers to become chapter technologists.

Software requirements. They’re not sexy but the success of any technology project depends on the thoroughness of the requirements process, says Fionta. They explain why requirements deserve more time and attention, who and what’s involved, and what kind of magic you can expect after going through the process.

Latino inclusion. As National Hispanic Heritage Month kicks off, Juan Amador, CAE, Danielle Duran Baron, CAE, and Diana Dabdub suggest ways your organization can include and advance Latinos. Their list starts with advancing DEI within your association and industry, and building a culture of belonging, but also includes strategies that don’t take as long to implement.

Virtual event sponsor benefits. Over at ASAE, consultants Chris Gloede and Bruce Rosenthal team up to describe five “unusual” benefits for virtual event sponsors. I wouldn’t call these benefits “unusual” but they are, unfortunately, not that common. If associations don’t start talking with prospective sponsors about these benefits, companies will take their marketing dollars elsewhere.

Survey: what do sponsors want? The Partnership Professionals Network (PPN) is teaming up with Dynamic Benchmarking on a new survey designed to help associations understand the needs and preferences of sponsors. The findings from this survey will be invaluable in helping you attract more sponsors and more sponsorship revenue. If you’re interested in distributing this survey to your sponsors and receiving early access to the results this fall, please contact PPN Co-Convener Bruce Rosenthal. Imagine what you can learn and the conversations you can start.

Virtual pre-event drop-ins. Last week, before her Non-Dues-a-Palooza conference this week, Teri Carden hosted a two-hour Zoom meeting. Attendee Joanna Pineda of Matrix Group describes how Teri “sent out an email to all attendees, asking them to drop in at any time during the two hours to say hello, meet fellow attendees, and share what’s on our minds before we come to Nashville.” Steal this idea! Attendees want as many opportunities to meet their peers as you can give them.

Upgrade talent and tech. Rishad Tobaccowala says organizations must upgrade their talent and technology to succeed in the years ahead. He suggests that board meetings start with a Tech Terrain—a threat and opportunity matrix, and an explanation of how you are “preparing and making progress in ensuring competitiveness”—and a Talent Capital X-Ray—”attrition and retention measures but also employee joy, educational investments, culture health checks, and much more.” Although aimed at companies, much of his insight applies to associations too.

Quick hits

  • Why associations should pay attention to the anticipated rise of decentralized autonomous organizations aka DAOs. I see more negatives than positives in this governance model, but it’s worth boning up on. (Emily Herrington, Sidecar)
  • New phishing attack on Microsoft 365 users leverages open redirects to avoid detection. (Stu Sjouwerman, KnowBe4)
  • Ask the experts: Other than open rates, what should you focus on when measuring email success? (Alyssa Dulin, ConvertKit)
  • A hilarious Twitter thread about trying to be fashionable in Ireland. (@janky_jane)
  • This portable STOP mindfulness practice can support you as difficult moments arise during your day. The four steps take as little as a few seconds to a few minutes to complete. (Rhonda Magee, Mindful)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • We’ve been enjoying wild persimmons this past week—you can see one in the photo above. After they fall from the tree, we take them inside to ripen for a few days. If you eat them straight from the ground—ours are too high in the tree to reach—the tannins give you a long-lasting cottonmouth. When ripe, they remind me of dates, sweet and satisfying, but with seeds, which we’ll plant in an attempt to grow saplings.
  • I was in the mood for a decadent pasta dish so I made tortellini, sausage and spinach/kale creamy marinara skillet. My recipe was inspired by this one, but mine is, of course, much better, which is why it takes more than 20 minutes to prepare. I doubled the recipe and used two pounds of ground sausage (sweet Italian and chorizo). I also added red and green bell pepper, mushrooms, basil and oregano; used my homemade marinara sauce with only one can of diced tomatoes; omitted the chicken broth; used a 20 ounce bag of fresh cheese tortellini, 8 ounce bag of spinach and one bunch of kale.
  • Earlier in the week, we had maple soy glazed king mackerel. Since I only had a pound of mackerel, I cut the glaze ingredients in half. I baked the fillets instead of broiling them, pulling them out every five minutes to add more glaze. On the side, summer squash pesto made with zucchini, yellow squash, broccoli stems, orange and red bell, onion, corn, slow-roasted tomatoes and basil pesto.
  • The next night, I baked red drum fillets with lemon juice, shallots, lots of paprika and butter. So easy and so good. Leftover squash pesto on the side. Looking back, I should have made rice, couscous or quinoa to soak up that yummy lemon butter sauce.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 9/24 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 9/24 at 1 p.m. – Real-time Connections and Engagement at Webinars

Learn why webinars are not dead but need an upgrade, how to make your webinars engaging and increase retention rate, and the role networking and real-time conversations can play to drive sales and engagement at webinars. More info/register.

Host: Airmeet

Presenter: Nicholas Rhodes, founder and creative director, OutSnapped 


Fri 9/24 at 4 p.m. – Creating an Elevator Pitch: Why & How

As an association professional our careers can often be difficult to explain to those outside the association world. Having a well-crafted elevator pitch is an effective tool for introducing yourself as you build your network and find that next opportunity to grow your career. Learn how to define a winning elevator pitch and build our own. More info/register (must join before registering).

Host: Fridays@4

Presenter: Alysa D. Lambert, Ph.D., SPHR, SHRM-SCP, Professor of Human Resource Management in the School of Business at Indiana University Southeast


Mon 9/27 at 1 p.m. – What Associations can learn from Government Relationships (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kevin Cuff

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day. The full day event will feature presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 9/28 at 11 a.m. – Association/Nonprofit Events: 5 Ways to Use Video to Maximize Sponsor & Attendee Engagement

Learn how leading organizations are using authentic video content from real people to deliver more valuable opportunities to their event sponsors and create truly engaging experiences for attendees. Hear about five proven user-generated video tactics that can be implemented quickly and affordably for your next virtual, in-person, or hybrid event. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Michael Hoffman, co-founder and CEO of Gather Voices
  • Fallon Cryer, co-founder and Partner at beedance

Tue 9/28 at 11 a.m. – Case Study: How the British Ecological Society are Approaching Income Diversification

With publishing revenues challenged and revenue from in-person meetings disappearing completely, how can societies adapt to the new environment they find themselves in? More info/register.

Host: Society Street

Presenter: Paul Bower, British Ecological Society


Tue 9/28 from 12 to 3 p.m. – techsytalk LIVE Global

As early adopters of event technology we are uniquely positioned to help transition planners from in-person gatherings to virtual events. techsytalk LIVE Global promises to be a resource to facilitate the evolution of the events and meeting industry in an increasingly tech-centric world. More info/register.

Host: Liz King Events


Tue 9/28 at 12 p.m. – 2021 Association Trends Study: Building the Next Normal

Join Community Brands for a deep dive into the comprehensive findings of our 2021 Association Trends Study—a study of 1,000+ members and 850+ association professionals. We’ll reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

  • Tristan Jordan, General Manager, YM Careers
  • Tirrah Switzer, Director of Product Marketing, Community Brands

Tue 9/28 at 12 p.m. – Removing Attendance Blockers: Getting the Most Out of Your Community

Getting robust, enthusiastic attendance can be hindered by logistics, budgets, distractions, and health concerns. Often overlooked are more subtle attendance blockers such as an awareness gap, a language gap, or a passion gap. We will look at recent successes in managing all of these barriers. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Jennifer Sills, Founder & President, CSNK2A1 Foundation
  • Kirk Hendrickson, Chief Operating Officer, Wordly

Tue 9/28 at 12 p.m. – Planner & Event Tech Intervention

Tech and live event pros seem to come from two different worlds. One is comfortable pivoting, disrupting and scaling while the other is in touch with humanity, hospitality and creativity. Both are now joined at the hip moving forward into the future as event clients require more data proofs, ROI and results. How can planners and technology providers understand each other better in order to work more harmoniously to reach higher goals? It starts here with a frank and transparent conversation with tangible takeaways everyone can implement immediately. More info/register.

Host: Trade Show News Network

Presenters:

  • Nicole Peck, Vice President of Marketing of IDG Events
  • Nick Borelli, Director of Marketing Growth, AllSeated and exVo
  • Dahlia El Gazaar (moderator)

Tue 9/28 at 12 p.m. – Next-Level Fundraising: Creative Industry Developments, Compliance Issues, and Legal Risks Affecting Charitable Solicitation

Nonprofits, donors and fundraising professionals are coming up with new and exciting ways to dress up classic fundraising activities. These new twists, however, present unique compliance challenges and raise novel legal risks stemming largely from states’ charitable solicitation laws and consumer protection laws. Hear practical tips for mitigating your organization’s exposure and learn the best practices for compliant online charitable fundraising activities. More info/register.

Host: Venable LLP

Presenters:

  • Ashleigh Allione, Associate, Venable LLP
  • Cristina Vessels, Associate, Venable LLP

Tue 9/28 at 2 p.m. – One Step Ahead, Predicting the Future of Event Technology

Hear about all the hottest trends taking the meetings and events industry by storm, including long-term predictions for the transformation of event tech, in three key areas: getting to the event, venues of the future, and at the event tech. More info/register.

Host: Smart Meetings

Presenter: Brian Ludwig, Senior Vice President, Sales, Cvent


Tue 9/28 at 3 p.m. – PCI Compliance Workshop 101 for Associations

Get a basic overview of PCI Compliance and what it is designed to achieve, hear nine practical tips you can implement immediately in your organization to ensure a more secure payment environment, and review the Self-Assessment-Questionnaire and what you should know about it. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • David Schlum, Co-Founder and Software Architect at Added Innovation LLC
  • Julie Duncan, Association Practice Leader, UST
  • Wade Tetsuka, CPA, President, UST

Wed 9/29 at 11 a.m. – Navigating Key Legal Issues of Hybrid & In-Person Events Post-COVID

If your association is cautiously approaching 2021 as the year for rebuilding your conferences and events, you’ll need to have strong planning and strategy in place not to mention a high level of flexibility in the lingering pandemic “normal.” Get you up to speed on how to plan for future events while becoming aware of key legal considerations to keep your organization protected. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rich Bar, Principal, Chair of the Association Practice Group at GKG Law


Wed 9/29 from 12 to 3:20 p.m. – techsytalk LIVE Global

As early adopters of event technology we are uniquely positioned to help transition planners from in-person gatherings to virtual events. techsytalk LIVE Global promises to be a resource to facilitate the evolution of the events and meeting industry in an increasingly tech-centric world. More info/register.

Host: Liz King Events


Wed 9/29 at 12 p.m. – Should You Move Ahead with Fall In-person Events?

Organizations are making tough decisions about how to—or even whether to—move forward with their upcoming conferences and expos. While some have made the decision to cancel their f2f events, others are forging ahead. Learn what worked and what didn’t from two event pros who held major in-person conferences in late August and early September, from Covid compliance to the on-site vibe. They will share the challenges they overcame or didn’t anticipate, and how their experiences will shape future live events. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Emile K. Davis, CEM, Director, Exhibits & Sponsorships, Society for Human Resource Management
  • Elizabeth Ambacher, CEM, VP, Meetings & Expositions, National Apartment Association

Wed 9/29 at 1 p.m. – Using Peer Benchmarks to Address Concerns About Your Association’s Investment Reserves

Association staff can struggle to provide objective information in response to volunteers’ concerns about how much to hold in reserve, investment performance and fees, asset allocations, and other policies. Hear findings from the the 2021 Study on Nonprofit Investing for Associations (SONI – Associations), a peer benchmarking survey designed to help associations bring clarity, transparency, and accountability to investing. 1 CAE credit. More info/register.

Host: ASAE


Wed 9/29 at 1 p.m. – Risk Management Must-Knows

Though we have no control over the current or next crisis, we can manage our state of preparedness and thus our resilience for what comes next. To develop this resilience, the entire meeting and event industry supply chain must work in tandem to engineer enduring risk mitigation strategies. Learn about metrics to test the resiliency of your organization to mitigate the next inevitable crisis, leadership skills that will produce enduring risk management strategies for your teams, and how to integrate duty of care best practices to prepare for threat of any future crisis. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brenda Rivers, founder of Andavo Meetings and Incentives and president of SAFE LLC™


Wed 9/29 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/29 at 2 p.m. – The Future of Work: Using AI to Reduce Meeting Fatigue

Explore the concept of adopting a Meaningful Meeting Mindset and learn how AI can move across multiple communication and data storage platforms to access the information you need on-demand, saving you the time and energy to concentrate on other tasks.​​ 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Johnny Clayton and Adam Hostetter from FUSE Search


Wed 9/29 at 2 p.m. – 20 Email Test Ideas in 40 Minutes for Both BtoB and BtoC Marketers

Hear about the latest email tips, tactics, and pitfalls to avoid. Learn about subject line tricks, cadence, ‘never do’s’ that are now ‘must do’s’, landing page secrets, demand gen tactics, and timing. More info/register.

Host: Worldata

Presenter: Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Worldata


Wed 9/29 at 2 p.m. – PCMA Future Event Masterminds: State of the Industry & Effective Budgeting

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. Learn from industry experts as well as your peers in this month’s iteration: 20 minutes of networking in breakout groups, 40-minute presentation The State of Virtual & Hybrid Events in 2021 with Mia Masson, 40 minute presentation Past, Present, and Future Event Budgeting with Keaton Watson, and 20 minutes of networking in breakout groups. 1.5 CMP credits. More info/register.

Host: PCMA

Presenters:

  • Mia Masson, Swapcard
  • Keaton Watson, Endless Events

Wed 9/29 at 3 p.m. – Using your Data to find New Revenue Opportunities

Learn about the top 5 areas to analyze right now to find new revenue opportunities, how to understand your sales mix and sales mix variance, how to develop your own data monetization strategy, and a formula and framework to build and execute a successful data monetization strategy. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Julie Sciullo, CEO, Association Analytics
  • David DeLorenzo, COO, Association Analytics

Wed 9/29 at 3 p.m. – Unpacking the Biden Vaccine Mandates: Legal, Strategic and Tactical Impacts for Events

On September 9, President Biden announced new vaccine rules for federal workers, large employers and health care staff in an attempt to contain the surge of COVID-19 fueled by the Delta variant. As part of the mandate, he called on event venues to require vaccine proof or a negative test result for entry. Hear about the impact of this mandate, including the legalities of, and practicalities to, requiring proof of vaccination from event staff, speakers or attendees and how planners are reacting. More info/register.

Host: Event Leadership Institute

Presenters:

  • Steven A. Adelman, Head, Adelman Law Group, PLLC and Vice President, Event Safety Alliance
  • Greg DeShields, CHE, CDE, Executive Director, PHL Diversity and Tourism Diversity Matters
  • Carol McGury, Executive Vice President – Event and Education Services, SmithBucklin
  • Howard Givner (moderator), Founder and CEO, Event Leadership Institute

Wed 9/29 at 4 p.m. – Mindful Networking with Caterina Luppi, PhD

Quick (45-minute), small group meetings with someone we think you should get to know, in this case, Caterina Luppi, PhD, Chief Information Officer of District of Columbia Bar. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions


Thu 9/30 at 12 p.m. – How Do Leaders Keep Remote Teams Engaged?

Decreased morale, burnout, and loss of culture top the list of challenges when it comes to remote work, but can organizations design intentional channels and practices for rebuilding these things in a remote world? Join a discussion with organizational leaders who are working on strategies to keep remote teams engaged and productive. Participate in one-to-one conversations via twine with your fellow attendees and ideate, discuss, and collaborate to create innovative solutions. No panel of industry experts, no lecture, no hour-long keynotes, just attendees talking to each other to create community generated ideas. More info/register.

Host: Twine


Thu 9/30 at 2 p.m. – Small Steps to Big Change: Online Chat with John Rubsamen, Americans for the Arts (AFTA)

Learn how AFTA is providing engagement in the digital and hybrid arena. Hear how they redesigned in-person events by identifying opportunities to retain and grow audiences through the advantages of virtual programming as an accessible enhancement to in-person events. More info/register.

Host: Juno

Presenters:

  • John Rubsamen, president, PCMA Capital Chapter, Americans for the Arts
  • Josh Hotsenpiller, CEO, Juno

Thu 9/30 at 4 p.m. – What You Don’t Know about #stopasianhate Will Cost You Trillions

Learn what kind of expressions of Asian hate that exists, how you might be unconsciously expressing Asian hate, how Asian hate affects the bottom line of meetings, why you and your business must take action for #stopasianhate, what is happening now for Asians in the meetings industry, and how to start to be an Asian Ally. More info/register.

Host: Meetings Today


Fri 10/1 at 4 p.m. – What’s Next? Bouncing Forward

We’re always in-transition. The “life quake”—COVID-19—disrupted our missions and routines, ushering in uncertainties about our future. We still reflect on our careers, relationships and purpose. We entertain the “Re-” words—reinvent, rethink, reposition, etc. Finding our Authentic Self, rewriting our stories and creating a “new, purpose-driven future” prove both exhilarating and terrifying. This interactive session will demystify the buzzword ‘personal transformation’ and start to reset the goalposts of your success and redefine what gives your “future work” meaning. More info/register (must join before registering).

Host: Fridays@4

Presenter: Charley Timmins, The Human Archeologist


Wed 10/6 at 12 p.m. – Key Insights From The 13th Annual Membership Marketing Benchmark Report

For over a decade, Marketing General Incorporated (MGI) has published the only comprehensive research on the nature and performance of membership programs, as reported annually by nearly 1,000 associations. Hear findings from the survey and learn the most useful membership strategies for 2021. ! CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Tony Rossell, senior vice president at MGI


Wed 10/6 at 1 p.m. – Advocacy and Beyond: Amplifying the Impact of DEI Initiatives

Hear from a panel of association leaders who are at the forefront of advancing DEI efforts with both policymakers and their own members. From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Juan Amador, CAE, Director of Constituent Engagement, Association of American Medical Colleges
  • Lisa Greenhill, Senior Director for Institutional Research and Diversity, American Association of Veterinary Medical College
  • Pam Yuen, Director of Government Relations, YWCA USA
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Thu 10/7 at 1 p.m. – Five Key Content Models That Engage Sponsors and Members

There has never been a greater need for associations to enhance non-dues revenue and improve the way they engage members digitally with rich multimedia content. Associations need to subsidize the creation of great content through effective digital sponsorship, advertising and lead generation programs. Join this webinar and see Association TV’s top 5 sponsorships in action. More info/register.

Host: .orgCommunity

Presenters: Dan Stevens and Doug Coombs of Workerbee.TV


Thu 10/7 at 2 p.m. – Super Spooky Cyber Security Issues and Insurance Implications

The cyber insurance market has changed drastically in just the last five months, and you need to know how to position your organization for market increases and corrections. This webinar will cover the must-knows of IT cyber insurance woes and how best to mitigate them. 1 CAE credit. More info/register.

Host: 501 Works

Presenter: Derek Symer, Principal, Senior Vice President, Director Non-Profit Practice for AHT Insurance


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo of wild persimmons by Timothy Dykes via Unsplash

Association Brain Food Weekly: 9.17.21

The weekly list of free educational events and resources for the association community…

trail in Zion National Park – inspiration for a weekly list of free educational events and resources for the association community

Return to virtual. With the Delta variant ruining plans for in-person conferences and scientists offering bleak pandemic forecasts, WBT Systems shares advice for returning to virtual. Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality.

Sponsorship strategy. Companies have dozens of options for spending their marketing dollars. Bruce Rosenthal and Jeffrey Schottland advise associations to offer exclusive content and lead generation opportunities to sponsors. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members.

Integration woes. Rick Bawcum at Cimatri gives quite a primer on the association technology integration challenge. After reading this, you’ll understand why integration is such a touchy (expensive) topic and why it’s so hard to get simple answers from software companies. He describes some solutions on the market now and where he thinks we’re headed.

86 Robert’s Rules. Dave Bergeson, PhD, CAE, at the Association Management Center explains why associations should stop using Robert’s Rules of Order in board meetings. His examples are classic: the Rules interfering and stopping good discussions, and hiding or masking “serious board dysfunctions by facilitating a false sense of professionalism or effectiveness among the board or staff.” Motion to dismiss, indeed!

Quick hits

  • ‘Shoulds’ are the death of creative spark. Try focusing on your wants instead. (Sloane Miller, Creators Hub)
  • Misfortune in small doses can cast a glittering light on the rest of life. (Ann Patchett, New York Times)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Earlier in the week, pan-fried flounder with bacon and sweet corn—enjoying the last of the sweet summer yellow goodness. On the side, roasted broccoli with garlic and parmesan.
  • The next night, baked catfish with a chipotle fig glaze. I started with fig jam made by my sister-in-law who gave me a fig sapling for my birthday. I hope it survives and bears fruit once it’s all grown up.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 9/17 at 12 p.m.* – How to Elevate Your Personal Brand and Gain Visibility

Get advice and simple tools to create a personal brand that positions you as a leader in any industry. Learn the importance of including an effective DEI approach to any social responsibility strategy. The way you choose to show up for the world can dramatically affect how you are perceived and even your bottom line. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Keneisha Williams, Founder, Speaker, Consultant, Black in Events

*All times are Eastern Daylight Time unless otherwise noted.


Fri 9/17 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 9/17 at 1 p.m. – How to Design Your Events around Diversity and Inclusion

Learn about key tips and strategies for executing an event with purpose, inclusion and authenticity at its core. Find out how every angle of planning an event (promotion, speaker selection, etc.) impacts an individual’s ability to feel included, tips for avoiding the pitfalls of outdated thinking, and opportunities you can use to ensure vibrancy at your events. More info/register.

Host: American Marketing Association

Presenter: Nathan Chin, Senior Product Manager, Cvent


Fri 9/17 at 4 p.m. – How to Use Neuroscience to Get the Results You Want

Learn three, simple, sure-fire tricks you can put into place right now to change the trajectory of your success. Based in neuroscience with a leadership coaching spin, we will discuss how your brain sabotages you when you are working toward your goals, how feelings and urges derail your energy, how just a handful of words can completely tank your results, and what to do about all three. More info/register (must join for free before registering).

Host: Fridays@4

Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP, executive vice president for the American Urological Association


Mon 9/20 through Fri 9/24 from 10 a.m. to 5:30 p.m. – Virtual LeaderCon

Virtual LeaderCon will bring together 40 true thought leaders in leadership and both personal and professional development over five days, all in live sessions. You will learn from the experts, but also from the insights, experiences, questions and camaraderie with other learners—your peers—around the world. More info/register.

Host: The Kevin Eikenberry Group


Mon 9/20 at 1 p.m. – International Chapter Leadership of a US-based organization (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sanja Kecic

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 9/21 at 11 a.m. – DEI Doesn’t Belong on a Checklist: How to Embed Diversity, Equity, and Inclusion in Your Organization’s Core Values

Learn about the importance of leadership commitment to creating a culture that’s equitable and inclusive; why effective DEI efforts require us to think outside the box and approach things differently than we have before; strategies to make your organization, industry and community more diverse, equitable and inclusive; how effective communication plays a role elevating and reinforcing DEI practices among your staff, members and community; and how Hispanic/Latinx association professionals are leading the way this Hispanic Heritage Month. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Juan Amador, CAE, Director, Constituent Engagement at the Association of American Medical Colleges
  • Victor Cora Nazario, Chief Operating Officer at SOAR Community Network
  • Abigail Bayer, Strategic Marketing Manager at the American Association of Veterinary State Boards
  • Michael Hoffman, CEO of Gather Voices

Tue 9/21 at 11 a.m. – Advocacy: 5 Effective Strategies for Managing Fast-Moving Issues

Using COVID lockdown rules as an example, we provide suggestions for how to track and advocate on legislation and regulations that can come up in any town or state at a moment’s notice. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erik Rosedahl, Phone2Action


Tue 9/21 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 9/21 at 12:30 p.m. – Masterclass: Virtual Townhalls

Are your townhall sessions lacking dynamic interaction? Hear ideas, tips, tricks and best practices for creating engaging, effective townhall sessions. More info/register.

Host: Remo


Tue 9/21 at 1 p.m. – Technology Ecosystems (Association TechTalk: Ask the Experts)

Technology ecosystems: it’s more than just best of breed or need, it’s how all the elements work together…or don’t. More info/register.

Host: Loretta DeLuca, CEO, DelCor

Guest: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE


Tue 9/21 at 1 p.m. – Advocacy and Beyond: Amplifying the Impact of DEI Initiatives

Hear from a panel of association leaders who are at the forefront of advancing DEI efforts with both policymakers and their own members. From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register. <link wasn’t working on Thu 9/16, event might be cancelled>

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Lisa Greenhill, Senior Director for Institutional Research and Diversity, American Association of Veterinary Medical College
  • Juan Amador, CAE, Director of Constituent Engagement, Association of American Medical Colleges
  • Pam Yuen, Director of Government Relations, YWCA USA
  • Danielle Baron (Moderator), Staff Vice President, School Nutrition Association

Tue 9/21 at 1 p.m. – Association Fundraising Brown Bag

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.


Tue 9/21 at 1 p.m. – How to Increase Your Reach with an On-Demand Webinar Strategy

According to the ON24 Webinar Benchmarks Report 2021, over a third of all webinar attendance was on-demand, not live. Learn how to repurpose webinars after the live date is over, create on-demand webinar content for each stage of the buying cycle, build Netflix-style on-demand content hubs, and use on-demand webinars to fuel personalized experiences. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing at ON24


Tue 9/21 at 2 p.m. – Tips for Better Tracking Your Membership Engagement Efforts

Learn how to effectively track your membership engagement efforts through your AMS and Google Analytics so you know what’s working, what’s not, and what you need to do differently. Find out what you should be tracking, ways to integrate your AMS with Google Analytics, how to capture the data, what reports you should run, and how often, and what to do once you have the data. More info/register.

Host: Matrix Group


Tue 9/21 at 2 p.m. – What Does Hybrid Mean to PCMA?

PCMA has held a virtual component to their major annual meetings, Convening Leaders and EduCon, for years. However, this year, hybrid took on a new meaning for our organization. In the past, we typically streamed on-site sessions to the digital audience and were sure to have support from our team on the digital platform in the form of chat moderators and assistance where needed within the platform. The pandemic grew the need for a digital presence and for digital support for both our speakers and audience. Hear about the meaning of hybrid events to PCMA now vs. the past and how we plan to plan our events in the future. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tonya Almond, Vice President, Knowledge and Experience Design, PCMA


Tue 9/21 at 3:00 p.m. – The Path to Association Business Development is Paved with Subject Matter Expertise

Customers are looking for guidance and partnership when making investment decisions in your projects, membership, sponsorship or event. Join leading association revenue producers as we discuss the importance of subject matter expertise in your team’s development. Learn how to be a resource for your client’s decision making, and why developing your subject matter expertise is crucial for both new and existing relationships. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Christopher Ware, Vice President of Business Development and Strategic Initiatives, NAIOP
  • Ben Ledyard, SVP, Sales, Media & Events, MCI
  • Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue

Wed 9/22 at 12 p.m. – How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy

Find out how to tap into social conversations that are taking place on TikTok, Instagram and Facebook to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. Learn how to use emerging social trends to inform your strategy, what to look for from key audience segments and their interests, and how to use popular organic content to inform your media strategy. More info/register.

Host: American Marketing Association

Presenters:

  • Harvey Ranola, Global Head of Media Intelligence, Netbase Quid
  • Mike Baglietto, Global Head of Product Marketing, Netbase Quid

Wed 9/22 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/22 at 1 p.m. – The Future of Meetings Is Here

The future is coming, and at a faster rate than you can imagine. Hear about trends impacting the meetings industry, the continuing impact of virtual relationships, the evolving opportunities in face-to-face meetings, managing the emotional aspects of all this change, and steps you can take today to rock your meetings in the future. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Speaker, executive coach and advisor Don Phin
  • Futurist, speaker and best-selling author Scott Steinberg
  • Tyler Davidson, vice president and chief content director of Meetings Today

Wed 9/22 at 1 p.m. – Nonprofit IT Staff Training How-To and Why

Training is a security, cost-saving, and productivity measure. Learn real-life examples of technology training that saved clients money or helped them realize they were already paying for the software solution they were looking for. Hear tips for integrating continuous training and ideas on making it fun and productive for staff. Learn how to reward staff for learning and save your organization time and money in the long run. More info/register.

Host: Community IT

Presenters:

  • Johan Hammerstrom, CEO, Community IT
  • David Deal, co-founder and Partner at Build Consulting

Wed 9/22 at 2 p.m. – Cybersecurity 101 for Remote and Hybrid Workplaces 

Now is the opportune time to protect yourself against bad actors trying to corrupt and steal your confidential and proprietary information. Making a shift in your mentality to build your cybersecurity plan with the remote worker in mind is imperative for success. Learn cybersecurity basics, how to foster a security mindset throughout your workforce, and become familiar with basic best practices for establishing and maintaining your cybersecurity in a remote and/or hybrid work environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Achurch Fractional CIOs Tammy Marko, PMP, and George Rears, MBA, PMP, CSM


Wed 9/22 at 2 p.m. – Content Governance: How to Manage Your Digital Content for Success

A concrete, detailed content governance strategy will ensure that every piece of content your organization creates is part of a larger system. Learn how to formulate the perfect content governance plan for your organization as well as the four key components of content management, both online and off, put together the right team of content governors, and develop a content governance strategy document. Hear how Auburn’s content governance plan helped them become more efficient and strategic. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Andrew Buck, Content Strategist, Mighty Citizen
  • Jennie Powers, Digital Project Manager, Auburn University

Wed 9/22 at 3 p.m. – Making Sense of the Job Market and What It Means for Your Association (Scribble Chat)

Join a discussion about the current state of the job market, what it means for your association, and how associations can do more with their technology to help engage members in a valuable, meaningful way. 1 CAE credit. More info/register.

Host: Web Scribble

Facilitator: Alexey Gutin, co-founder and CEO of Web Scribble


Wed 9/22 at 4 p.m. – From The Bard to Britney Spears

Hear the takeaways from the 9/15 conversation between Don Neal (founder of 360 Live Media) and Simon Godwin (the artistic director of the Shakespeare Theatre Company) through a practical and actionable lens. We’ll look at Simon’s advice for adapting performances for online viewing and enticing audiences back to in-person, and pair it with tips and tricks that you can use for your own events. Nothing has been reinvented more than Shakespeare and, after this digital event, you’ll have practical ideas and strategies that you can immediately apply to your events. More info/register.

Host: 360 Live Media


Thu 9/23 at 11 a.m. – Building Communities Around Your Events

This Tech Talk will explore how to create an online community around your events with a deep dive into current thinking around subscription business models and how these can work for events. There is no doubt that the technology is now available to make online communities a painless and enjoyable experience for both members and community owners, but it’s key to make sure the tail isn’t wagging the dog, the business and community model comes first and the tech then supports that. More info/register.

Host: Virtual Events Institute

Presenters:

  • Luke Bilton, Chief Growth Officer, ExpoPlatform
  • Cheri Keith, Head of Strategy, On24
  • Franz-Josef Schrepf, Strategic Partnerships Manager, Product Partnerships, Hopin
  • RD Whitney, Founder, Community Leaders Institute

Thu 9/23 at 11 a.m. – Top 10 Tax Issues Facing Associations

Hear about tax topics that are relevant for associations, including unrelated business income (UBI) tax, state payroll implications as a result of the increase in remote workers, and recent developments in sales and use tax nexus and taxability rules impacting associations. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Stacy Cullen, JD, LLM, Tax Director, Aronson’s Nonprofit and Associations Services Group
  • Michael Colavito, State & Local Tax Senior Director, Aronson’s Tax Services Group

Thu 9/23 at 11 a.m. – Global Policy Forecast: Trendspotting for the Next Six Months

We bring some of our leading specialists together to discuss policy shifts around the world and what you can expect for the next six months. Don’t miss this chance to hear from our team of global experts and gain insights into the geopolitical & policy shifts you need to be watching. More info/register.

Host: FiscalNote


Thu 9/23 at 12 p.m. – WANTED: Is Your Membership Model Dead or Alive? (Association Xchange)

Do your members want one price for full access to all membership benefits, or a pick-and-choose tailored approach? These decisions are often based on factors such as risk, feasibility and market desire. Learn about membership model trends and how the model you chose impacts recruitment and retention. Hear tips to how to assess your current membership model to ensure it’s in alignment with your mission and your organization’s future goals. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Camille Sanders, CAE, PCM, Director of Membership and Marketing, American Association for the Study of Liver Diseases


Thu 9/23 at 2 p.m. – What’s Next for Associations? How to Do More with Your Tech 

Among the many changes brought on by the pandemic, association organizational structure and staff size changes are among the top. You’re probably wondering how you can do more with your technology when you don’t have the headcount. Learn how to do more with less by getting your tech to work for you, what every association must have in their tech toolbox (and why), and key considerations for new vendor evaluations. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

  • Katie Cammer, Senior Manager, Growth and Expansion, Healthcare Businesswoman’s Association
  • Krystele Chavez, Digital Communications Specialist, BC Non-Profit Housing Association
  • Beth Arritt (moderator), Association Strategist, Higher Logic

Thu 9/23 at 2 p.m. – Vaccine Spotlight Webinar: What Does the Law Say?

There was much confusion during the onset of COVID and the cancellations that followed. Should venues be flexible? Are planners obligated to fulfill their contracts although the event could not take place? With time, practices and rulings have been defined in the business of events. Hear about the responsibilities of all parties that now enter into an event contract from health and safety requirements to cancellation policies. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Steven A. Adelman, Attorney, Adelman Law Group, PLLC


Thu 9/23 at 4 p.m. – Future of Association Meetings (ASAE Reston-Loudoun Idea Swap)

Learn how association executives are looking at the future, what 365-content means, how to keep professional development relevant, and lessons learned from the pandemic to help make associations more relevant. Hear an ISST-D conference case study. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenters:

  • Mary Pat Hanlin, MPS, CMP, DES, Chief Executive Officer, International Society for the Study of Trauma and Dissociation (ISST-D)
  • Joe Felperin, Cadmium CD

Fri 9/24 at 1 p.m. – Real-time Connections and Engagement at Webinars

Learn why webinars are not dead but need an upgrade, how to make your webinars engaging and increase retention rate, and the role networking and real-time conversations can play to drive sales and engagement at webinars. More info/register.

Host: Airmeet

Presenter: Nicholas Rhodes, founder and creative director, OutSnapped 


Fri 9/24 at 4 p.m. – Creating an Elevator Pitch: Why & How

As an association professional our careers can often be difficult to explain to those outside the association world. Having a well-crafted elevator pitch is an effective tool for introducing yourself as you build your network and find that next opportunity to grow your career. Learn how to define a winning elevator pitch and build our own. More info/register (must join before registering).

Host: Fridays@4

Presenter: Alysa D. Lambert, Ph.D., SPHR, SHRM-SCP, Professor of Human Resource Management in the School of Business at Indiana University Southeast


Tue 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day. The full day event will feature presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Wed 9/29 at 2 p.m. – The Future of Work: Using AI to Reduce Meeting Fatigue

Explore the concept of adopting a Meaningful Meeting Mindset and learn how AI can move across multiple communication and data storage platforms to access the information you need on-demand, saving you the time and energy to concentrate on other tasks.​​ 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Johnny Clayton and Adam Hostetter from FUSE Search


Wed 9/29 at 4 p.m. – Mindful Networking with Caterina Luppi, PhD

Quick (45-minute), small group meetings with someone we think you should get to know, in this case, Caterina Luppi, PhD, Chief Information Officer of District of Columbia Bar. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.

Host: Association Women Technology Champions


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo of a familiar looking trail in Zion NP by Hunter James via Unsplash

Association Brain Food Weekly: 9.10.21

The weekly list of free educational events and resources for the association community…

September trees alongside a lake or pond – inspiration for a weekly list of free educational events and resources for the association community

The next decade. Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?” WBT Systems took him up on the challenge and focused on how an association’s learning business might help shape their industry’s future.

Volunteer development. At Associations Now, Mark Athitakis wrote about “a fine four-part series at Billhighway” that introduced a volunteer management model developed by Peggy Hoffman, FASAE, CAE, president of Mariner Management, and Kristine Metter, CAE, founder of Crystal Lake Partners. Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps.

Extroverts working remotely. Some people really do miss the office—extroverts. I’m sure they don’t miss everything about the office but Achurch Consulting explains how extroverts can still feel socially connected and keep their energy level high while working remotely.

Association podcast. Have you listened to the Association Strong podcast? I finally got around to checking it out and it’s fantastic. What else would you expect from Tom Morrison, CEO of the Metal Treating Institute, and Dave Will, CEO of PropFuel. Let the bingeing commence!

Quick hits

  • The jigsaw puzzle of returning to the office: the future does not fit in the containers of the past. No, sir. (Rishad Tobaccowala)
  • 8 tips for facilitating nonprofit hybrid meetings. (Beth Kanter)
  • To set a positive, collaborative tone for project retrospective meetings, start by sharing this Prime Directive. (FunRetrospectives)

Good eats

Skip down to the list of free webinars if you prefer takeout.

  • Our big Sunday night meal was a creation I call “Portuguese fish skillet.” This time, I made it with black drum and black sea bass. On the side, creamed collards gratin. I subbed chopped linguica for the ham in the original collards recipe, and added mushrooms, carrots, red bell and poblano pepper to the onions. I also increased the flour and butter to 1/4 cup each because I like a 1:8 ratio for bechamel sauces.
  • During the week, we had baked amberjack steaks with lemon butter and shichimi togarashi, a tasty spice blend. On the side, green beans with caramelized red onions—I added mushrooms and garlic, subbed chicken broth for vegetable broth, and omitted the sugar. We also enjoyed pearl couscous cooked in chicken broth with sauteed onion and garlic, and sprinkled with fresh basil.
  • It’s been a while since I’ve made one of my favorites, pan-fried striped mullet. Before frying, I dredge the fillets in flour, then a mix of buttermilk and hot sauce, and finally a mix of cornmeal and garlic salt. On the side, a nuked sweet potato and leftover green beans.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 9/10 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.


Fri 9/10 at 4 p.m. – Know Your Worth: Negotiating Salary and Benefits

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. This session will focus on the importance of emotional and substantive preparation before negotiating, anticipating and calibrating your interactions for an improved result, and handling deviations and various obstacles to reach a successful conclusion. More info/register (must join before registering).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC


Mon 9/13 at 11 a.m. – Fall Legislative Preview

With recess ending and multiple issues already on Congress’ plate, it’s shaping up to be a hectic “back to business” season for those with an eye on federal lawmaking. Hear CQ Roll Call experts preview the next 100 days in Congress, including the likelihood of current bills on the table being passed, potential breakthrough issues to keep an eye on, and whether the in-fighting with Democrats will proceed and how Republicans are likely to leverage it. More info/register.

Host: FiscalNote


Mon 9/13 at 12 p.m. – Rise Above the Noise: Building and Championing a Winning Brand

Establishing a powerful brand allows you to rise above the noise—and the competition. But if you aren’t effectively communicating who you are, what you bring to the table and which direction you’re heading, how can you expect anyone to truly connect with your mission? Learn how to clarify your purpose, sharpen your value proposition, align your brand identity with your brand perception, and communicate your message in a way that’s impactful, authentic, and effective. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Courtney Stanley, Keynote Speaker, Event Emcee & Speaker Coach, Dare to Interrupt


Mon 9/13 at 1 p.m. – HR’s Role in Crisis Management (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 9/13 from 1 to 4 p.m. – Zoomtopia

This year’s theme – The Imaginarium – highlights all the ways you’ve used Zoom to embrace change, enable hybrid workforces, and continue to grow your business in the face of immense challenges. More info/register.

Host: Zoom


Tue 9/14 from 10 a.m. to 4:45 p.m. – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras


Tue 9/14 at 10 a.m. – What’s Working Now: Designing Your Website RFP

Redesigning your website and choosing the best CMS for your association’s needs can be daunting – and so can the RFP process for choosing the right website partner. Learn about the steps for creating your RFP, focusing your list of potential partners, and selecting the best fit to ensure your success. Walk away with a roadmap for creating a successful RFP for your organization. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Tue 9/14 at 11 a.m. – Solutions in Action

Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Hear great tactics and tips designed to help you run ahead of the pack. More info/register.

Host: .orgCommunity

Presenters:

  • Doug Coombs, Director of Client Solutions at WorkerBee.TV
  • Garrett Grant, VP Client Services, Associations Practice Lead / Accessibility Team at Velir
  • John Challice, Senior Vice President of Business Development at Hum
  • Joanna Pineda, CEO & Chief Troublemaker at Matrix Group
  • Bryan Clark, Director of Strategic Partnerships at Matrix Group

Tue 9/14 at 11 a.m. – The IAL Launch Event for Compass: the Systems Map for Association Leaders

A new generation of association professionals are progressing their careers through association management, and as they work towards or progress through their c-suite roles, it is imperative they possess an understanding of the qualities and competencies necessary for success as associations’ senior leaders. The IAL is thrilled to introduce Compass, a multidimensional systems map of the core skills, knowledge, behaviors and characteristics required to lead successfully in the association sector. More info/register.

Host: Institute of Association Leadership

Presenters: architects of the systems map, Marie Garnett, Educational and Professional Development Specialist, and Simon Forrester, CEO at the Guild of Architectural Ironmongers


Tue 9/14 at 11:30 a.m. – Justice, Equity, Diversity and Inclusion (JEDI) in the Workplace

These hot topics are often difficult to address in an organization. Learn how to safely navigate these challenging conversations in the workplace, considerations in designing internal programs and initiatives to address diversity, and how JEDI conversations and initiatives impact organizational core values, employee experience and the overall health of workplace culture. More info/register.

Host: SOAR Community Network

Presenters:

  • Connie St. John, President and CEO, St. John Consulting
  • Mali Phonpadith, Founder and CEO, SOAR Community Network

Tue 9/14 at 12 p.m. – Community Analytics (Data Analytics Network)

Reporting on your community can be challenging and time consuming. Deciding what metrics matter and what to do with them isn’t always clear. Hear about the what and why on community reporting. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

  • Greg Pollack, Vice President of Sales for Association Analytics
  • Catherine Hackney, Principal for Confident Communities Consulting

Tue 9/14 from 12:30 to 3 p.m. – Zoomtopia

This year’s theme – The Imaginarium – highlights all the ways you’ve used Zoom to embrace change, enable hybrid workforces, and continue to grow your business in the face of immense challenges. More info/register.

Host: Zoom


Tue 9/14 at 2 p.m. – Get Ready to Move…Your Data

The ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. Discover high-value activities that can be managed internally to prepare your data for migration, including deduplication, address verification, code table cleanup, name parsing, and more. Learn about common tools that you may already have to help automate some of the process. Understand common pitfalls in the data cleanup process and find out how to avoid them. More info/register.

Host: Fíonta

Presenter: Jenifer Alonzo, Senior Salesforce Consultant, Fíonta


Tue 9/14 at 2 p.m. – Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Carli Feinstein, Vice President of Partnerships and Strategy at Craft & Commerce
  • Michael Hoffman, CEO at Gather Voices

Tue 9/14 at 2 p.m. – What Is Your Delta Variant Contingency Plan?

Last-minute changes can be devastating for in-person events that take months of intensive planning, and as cases of Covid-19 surge, there are more and more horror stories of speakers, sponsors and attendees canceling their travel plans in the days leading up to an event. Learn how to maximize the flexibility of events by choosing the right format, ensure presenters and audience have a positive experience no matter what happens and understand the full capabilities of hybrid-event technology. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Ryan Mazon (moderator), Senior VP Business Development, Array
  • Mark Garcia, Senior VP Business Development, Array
  • Melissa Klingler, Vice President, Educational Program Development, PeerView Institute for Medical Education
  • Adam Saunders, Senior Director, Live Meeting Multimedia, PeerView Institute for Medical Education

Tue 9/14 at 3 p.m. – 5 Ways to Engage Your Members with Your Member Portal

Learn how to identify the content that keeps members coming back, get more members to use your benefits, inspire members towards self-actualization, and how an active member portal helps your association grow. More info/register.

Host: Grype


Tue 9/14 at 9 p.m. – Association Success Circle: A Marketing Framework For Association Membership Success Workshop

The Association Success Circle, a marketing framework for success to help associations reach their goals, features five key stages – Understand, Nurture, Grow, Optimise, and Thrive – to provide a simple breakdown of the real marketing activities, real people and real outcomes that will help your association overcome these barriers on the journey to success. Learn about the framework and how recent digital marketing trends, tools and technologies can help your association become the thriving community that your industry needs. More info/register.

Host: MemberBoat


Wed 9/15 from 10 a.m. to 3:45 p.m. – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras


Wed 9/15 at 1 p.m. – 30 Email Tips in 30 Minutes

Email inboxes are overflowing now more than ever. The competition is stiff. So how do you cut through the noise? Hear our top 30 email tips covering things you might know about (but don’t always do) and things you may not know about at all. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. More info/register.

Host: Higher Logic

Presenters: Higher Logic’s resident email marketing experts, Beth Arritt and Vivian Swertinski


Wed 9/15 at 1 p.m. – Designing Your Event Program for Diversity & Inclusion

Learn how every angle of planning an event (venue selection, promotion, speaker selection, etc.) impacts an individual’s ability to feel included, tips for avoiding the pitfalls of outdated thinking, and opportunities that you can use to ensure vibrancy at your events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Nathan Chin, Senior Product Manager, Cvent
  • Jil Dasher, Managing Director, Corsica Partners
  • Michelle Hobby, Program Manager, Events and Meetings, National Industries for the Blind
  • Phil Saims, Vice President of Sales, Federal Conference

Wed 9/15 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 9/15 at 2 p.m. – Reimagining Associations for a Post-Pandemic World, Part 2

From trends outside associations to new constituent habits and expectations to technology, we’ll look at what associations should do to chart a course forward and how they can incorporate an organizational agility and problem-solving mindset to overcome present and future challenges. More info/register.

Host: Fonteva

Presenters:

  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • KiKi L’Italien, Association Chat Community Host
  • Dave Martin, CMO, Blue Cypress
  • Ben Muscolino, President & CEO, Breezio

Wed 9/15 at 2 p.m. – MeetingsTech Roundtable 2021

Event technology thought leaders discuss lessons learned over the past 18 months and the trends they see shaping our industry’s future tech. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Dahlia El Gazzar, Tech Evangelist and Principal, DAHLIA+ Agency
  • Marco Giberti, Founder and CEO, Vesuvio Ventures
  • Cathy Song Novelli, SVP of Marketing and Communications, Hubilo
  • Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group

Wed 9/15 at 3 p.m. – All the World’s a Stage: Reimaging Your 2022 Event

The last 18 months have been filled with questions: Cancel or virtual? Which platform? What price? Which sponsorships? Just as it seemed like answers were on the horizon, we are asking the same questions as we start planning our second and third events during a pandemic. When we’re stuck in a place of uncertainty, we often look to other domains for inspiration–and we’re finding inspiration in theater. Learn how you can look at your event through a new lens to deliver a reimagined event your audience will find indispensable and irresistible. More info/register.

Host: 360 Live Media

Presenters:

  • Don Neal, founder and CEO of 360 Live Media
  • Simon Godwin, Artistic Director of the Shakespeare Theater Company in Washington, DC

Wed 9/15 at 3 p.m. – Don’t Wait! Why and How Enterprises of Any Size Can Accelerate Modernization with AI, ML, and Cloud Technologies Now for Efficiency and Data Continuity in a Changing Landscape

Learn what these technologies are, where and how they fit together, and how your organization can leverage them in your technological infrastructure. Hear examples of how various enterprises have successfully implemented AI, ML and cloud technologies to reap their benefits. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jay Yeo, Industry Solutions Consultant at ORI
  • Marty Colburn, CIO of the CFA Institute

Thu 9/16 at 9 a.m. – Increasing Membership Engagement via Effective Learning Strategies

Associations face an increasingly competitive landscape; the need to clearly differentiate to show value to members has become the number one priority. Learn how to provide members with on-demand access to innovative learning experiences—your differentiator, and turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using, so they can build a closer connection with the organization, while supporting their individual career advancement. 1 CAE credit. More info/register.

Host: Virginia Society of Association Executives

Presenter: Holly Whitaker, Ph.D., Learning Strategy Consultant, D2L


Thu 9/16 at 9 a.m. – #SeriousFun: Networking & Learning Combined

Just putting people together in a (virtual) room does not always ensure your networking objectives are met. In this experimental session, a partnership between MPI Europe chapters & twine, we will turn regular networking into #SeriousFun, exploring how networking can be combined with learning to improve both. More info/register.

Hosts: Twine and MPI

Presenter: Meeting Designer Mike Van Der Vijver of MindMeeting


Thu 9/16 at 11 a.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

  • Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
  • Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
  • Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
  • Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
  • Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

Thu 9/16 at 11:30 a.m. – How to Drive Value and Growth with Member Personas

Learn what member personas are and why you need them, steps to create your own member personas, and how to leverage personas to enhance your communication strategies to recruit, engage, and retain more members. More info/register.

Host: Your Membership

Presenter: Tirrah Switzer, Director, Product Marketing, Your Membership


Thu 9/16 at 1 p.m. – Networking Events of the Future: Enabling Meaningful Human Connections

Amanda Kaiser and Matchbox Virtual Media recently teamed up with a group of association professionals to develop new networking strategies for virtual and in-person events. Learn what worked (and what didn’t). Get a behind-the-scenes peek at the process that produced the best networking experiences. Find out how to add the right networking opportunities to improve the value of your virtual and in-person events, and tamp down your member’s networking anxiety (and your own). 1 CAE credit. More info/register.

Host: GrowthZone

Presenter: Amanda Kaiser, Kaiser Insights


Thu 9/16 at 2 p.m. – Small Steps to Big Change: Online Chat with Megan Martin, IASLC

Learn why IASLC made the choice to standardize their event and engagement platform. Hear about considerations for attendee UX design, best practices for the RFP process for event tech platforms, and hybrid strategies for success. More info/register.

Host: Juno

Presenter: Megan Martin, CMP, Associate Director of Conferences at International Association for the Study of Lung Cancer


Thu 9/16 at 2 p.m. – Vaccine Spotlight Webinar: Insights from the Event Industry

Learn about the different ways COVID has impacted a panel of industry experts and their teams. They will discuss their own journeys since March 2020, and how they intend to move forward, including vaccination requirements, as the uncertainty of the future in the meetings and events industry continues. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Desirée Knight (moderator), CAE, CMP, DES, Senior Director, Education & Meetings, American Railway Engineering and Maintenance-of-Way Association
  • Matt Laws, President & CEO, SafeExpo
  • John S. Gonzalez, CMP, Senior Vice President and General Manager, Houston First Corporation

Thu 9/16 at 2 p.m. – The 4 Marketing Strategies to Increase CLE Revenue in 2021 and Beyond

The types of CLE topics your association offers, the pricing strategy, the online learning platform you use, and how your association promotes CLE sessions all play a huge role in the success of your online CLE Program. Learn how to identify CLEs that attorneys will find value in, creative pricing strategies and collaboration ideas to increase revenue, the critical role your online learning platform plays, and how to correctly use promotional email to increase CLE revenue. More info/register.

Host: VocalMeet


Tue 9/16 at 3 p.m. – Nonprofit GAAP: Accounting for the Impact of the New Lease Standard

Learn how to identify which transactions/agreements are within the scope of ASC 842; explain the adoption method, initial calculations and subsequent measurements; describe presentation and disclosures requirements. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Mark Robins, Partner, and Will Donahue, Senior Manager, Aronson LLC


Thu 9/16 at 8 p.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

  • Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
  • Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
  • Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
  • Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
  • Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

Fri 9/17 at 12 p.m. – How to Spend IT Money Efficiently and Effectively

More info/register.

Host: Michael Butera / AI Now for Associations


Fri 9/17 at 12 p.m. – How to Elevate Your Personal Brand and Gain Visibility

Get advice and simple tools to create a personal brand that positions you as a leader in any industry. Learn the importance of including an effective DEI approach to any social responsibility strategy. The way you choose to show up for the world can dramatically affect how you are perceived and even your bottom line. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Keneisha Williams, Founder, Speaker, Consultant, Black in Events


Fri 9/17 at 1 p.m. – How to Design Your Events around Diversity and Inclusion

Learn about key tips and strategies for executing an event with purpose, inclusion and authenticity at its core. Find out how every angle of planning an event (promotion, speaker selection, etc.) impacts an individual’s ability to feel included, tips for avoiding the pitfalls of outdated thinking, and opportunities you can use to ensure vibrancy at your events. More info/register.

Host: American Marketing Association

Presenter: Nathan Chin, Senior Product Manager, Cvent


Fri 9/17 at 4 p.m. – How to Use Neuroscience to Get the Results You Want

Learn three, simple, sure-fire tricks you can put into place right now to change the trajectory of your success. Based in neuroscience with a leadership coaching spin, we will discuss how your brain sabotages you when you are working toward your goals, how feelings and urges derail your energy, how just a handful of words can completely tank your results, and what to do about all three. More info/register (must join for free before registering).

Host: Fridays@4

Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP, executive vice president for the American Urological Association


Tue 9/21 at 1 p.m. – Association Fundraising Brown Bags

For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share their lunchtime and discuss relevant topics. More info/register.


Tue 9/21 at 2 p.m. – Content Governance: How to Manage Your Digital Content for Success

A concrete, detailed content governance strategy will ensure that every piece of content your organization creates is part of a larger system. Learn how to formulate the perfect content governance plan for your organization as well as the four key components of content management, both online and off, put together the right team of content governors, and develop a content governance strategy document. Hear how Auburn’s content governance plan helped them become more efficient and strategic. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters:

  • Andrew Buck, Content Strategist, Mighty Citizen
  • Jennie Powers, Digital Project Manager, Auburn University

Tue 9/21 at 2 p.m. – Tips for Better Tracking Your Membership Engagement Efforts

Learn how to effectively track your membership engagement efforts through your AMS and Google Analytics so you know what’s working, what’s not, and what you need to do differently. Find out what you should be tracking, ways to integrate your AMS with Google Analytics, how to capture the data, what reports you should run, and how often, and what to do once you have the data. More info/register.

Host: Matrix Group


Wed 9/22 at 2 p.m. – Cybersecurity 101 for Remote and Hybrid Workplaces 

Now is the opportune time to protect yourself against bad actors trying to corrupt and steal your confidential and proprietary information. Making a shift in your mentality to build your cybersecurity plan with the remote worker in mind is imperative for success. Learn cybersecurity basics, how to foster a security mindset throughout your workforce, and become familiar with basic best practices for establishing and maintaining your cybersecurity in a remote and/or hybrid work environment. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: Fractional CIOs Tammy Marko, PMP, and George Rears, MBA, PMP, CSM


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Creative Commons photo by Cam Bradford via Unsplash

%d bloggers like this: