The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Billhighway asks, “Do your chapter awards spark joy?” If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. They suggest ideas for unconventional approaches to awards programs; increasing entries; scoring, selecting, and awarding winners; livening up the award presentation; and sharing the winners’ success stories.

Who’s in charge of talent development at your association? Anyone? Bueller? Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. And that’s not good in this competitive talent marketplace. WBT Systems takes a look at this unsettling situation and suggests ways to bring learning into the association workplace.

Instead of complaining about departmental silos, do something about them, like the American College of Radiology did with their Coffee Chats. The Association Adviser says, “This engagement initiative randomly pairs employees throughout the organization — from the C-suite to building operations — to meet in-person or virtually to talk about their work and interests over a free Starbucks coffee or other beverage.” So smart.

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum, organized by Dina Lewis, CAE—your new place to hang out and geek out.

B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. They could be useful for benchmarking or making a case for a bigger budget.

And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush.

Some quick hits before we get to next week’s free webinars:

  • Ugh, hopefully this has never happened to you. This isn’t the job I signed up for: when employers oversell themselves and new hires wind up in roles that aren’t exactly as advertised. (Jared Lindzon, Fast Company)
  • Contra Vance, heh heh. There’s a lot more to Appalachia than what you find in mainstream books and movies. (Rachel Bryan, The Baffler)
  • These prints were all over my bedroom walls when I was a kid. The sordid truth behind Degas’s ballet dancers. (Julia Wolkoff, Artsy)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/28 at 12:30 p.m.* – Digital Badges for Associations: Using Micro-Credentials to Boost Member Engagement

Learn about digital badges for associations. Hear insights on useful tools for issuers of credentials, the earners of those credentials and those who consume those credentials. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Pat Leonard, Vice President for Business Development, Credly

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/28 at 2 p.m. – How to Build Memberships at Every Step in Your Organization’s Life Cycle

Learn how being more intentional about your infrastructure, partnerships and contracts can help you keep growing steadily. Find out how to refine your organization’s goals and vision, and hear about 3 keys to making the most of your partnerships – both existing and new. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: nonprofit legal expert Erin McClarty


Tue 5/28 at 2 p.m. – Back Off! How to Design an Effective Meeting Code of Conduct

It’s not enough to just have a sexual harassment policy or meeting code of conduct if your meeting planning team and event attendees don’t understand it or there are no real consequences for the harasser. Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Stephanie Davis, Esq., SPHR, SHRM-SCP, President of Employment Practices Solutions


Tue 5/28 at 2:00 p.m. – How a Small Comm Shop Can Execute a Killer Communications Strategy

Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. The struggle is real. Learn about a strategic communications effort that a small comm shop can lead. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Wed 5/29 at 1 p.m. – Content Forum Check-In

Join Content Forum colleagues for a 15-minute chat about association and nonprofit content strategy. Share your wins and challenges, and get answers to your burning questions. More info/register.

Host: Content Forum


Wed 5/29 at 1 p.m. – Know Before You Go: International Meetings and Security Tips

Learn how cultural and language issues can affect meeting planning, execution and negotiation; key international contacts you must include in the planning and execution of your meeting; safety and security needs that must be undertaken when meeting abroad; and how contracts may differ for international meetings. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Eric Rozenberg, meetings industry veteran with years of experience planning international meetings


Thu 5/30 at 12 p.m. – Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways to Do It (Washington DC Idea Swap)

During the last decade, we’ve been giving association boards the wrong work. We should’ve insisted that boards devote more of their attention to understanding, anticipating and preparing for the inevitable impact of the societal transformation that was unfolding before our eyes. We should’ve taken steps to ensure they overcame their preference for short-term, orthodox thinking. Learn why it’s so critical to refocus association governing on the future, as well as three next practices to make it happen. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor for Foresight First LLC


Thu 5/30 at 12 p.m. – Evaluating Executive Benefit Options in the New Nonprofit Tax Environment

Learn about the impact of recent changes in tax law on executive benefit decisions, along with specific areas that a tax-exempt organization should evaluate before deciding on a particular executive benefit structure, including financial statement impact, design and asset efficiency, and disclosures. Find out how to structure a process that results in an objective decision that eliminates bias, properly documents the decision, and provides a structure for similar decisions in the future. 1 CAE credit. More info/register.

Host: ASAE


Thu 5/30 at 1 p.m. – Harnessing Chapters Using Data Analytics: IPA Success Story

The Illinois Principals Association (IPA) faced several years of declining attendance at their annual conference and wanted to involve their 21 chapters in remedying that. Learn how IPA determined registration goals for each chapter, provided real-time goal tracking to show each chapter their progress, incentivized the chapters, used grassroots marketing for a 700% ROI on registration campaigns, and increased annual conference attendance by 30% in just one year. More info/register.

Host: Gravitate Solutions

Presenter: Drew Thomason, Director of Marketing & Communication, Illinois Principals Association


Thu 5/30 at 1 p.m. – How to Drive Learning in Hard-to-Reach Places: Strategies from Non-Profit Organizations

What can you learn from some of the planet’s best-known NGOs, such as Habitat for Humanity, World Wildlife Fund and Save The Children, that offer workforce training in tough environments? Discover how to assess and prioritize skills across diverse, decentralized environments; anticipate and avoid common compliance risks at a local, national and international level; source, develop and leverage training content; verify content value and effectiveness; and avoid technical challenges in unpredictable environments. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst at Talented Learning
  • Ross Coxon, Director of Learning Collaborative at Humentum
  • Bill Mastin, EVP at PeopleFluent Learning

Thu 5/30 at 1 p.m. – The Road to Member Engagement Is Paved with Personalized Marketing

Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience. More info/register.

Host: ACGI Software

Presenter: Vivian Swertinski Senior Manager, Strategic Services, Higher Logic


Thu 5/30 at 1 p.m. – Live Long and Prosper: Extending the Life of your Learning to Drive Revenue

Find out how you can repurpose content to appeal to broader audiences of learners that have varying preferences for how they learn and boost revenue at the same time. Hear ten ideas for repurposing content that will help you increase non-dues revenue while becoming the trusted provider of content to your learners. More info/register.

Host: Feathr

Presenters:

  • Kara Adams, M.Ed., CAE, Client Success Manager, Blue Sky eLearn
  • Amanda Davis, CMP, Business Development Manager, Blue Sky eLearn
  • Abhay Khurana, CMO, Feathr

Thu 5/30 at 2 p.m. – Leveraging Member Data to Create Unique Online Experiences

Find out how to create better online experiences using member data. Learn from real, actionable examples that will help your association provide members with the online experience they never knew they needed. 1 CAE credit. More info/register.

Host: Protech

Presenter: Beth Lilienstein, Protech


Thu 5/30 at 3 p.m. – Diversity of Thought and Inclusion of Ideas Conference Call 

Join association professionals, industry partners, and consultants who have dug into ASAE ForesightWorks resources and started to identify change drivers affecting their industries. Come prepared to share your successes, your challenges, and insight into this process. More info/register.

Host: ASAE National Capital Area Advisory Council


Fri 5/31 at 11 a.m. – Social Media TNT: How to Use Technology + Trust to Mobilize What Matters

Learn how social media, story, and trust are connected. Discover the opportunities for search and social media success that most executives miss and the ways you can use this information to supercharge your marketing and membership initiatives. Learn how you can build a stronger community by articulating your bigger story, creating and sharing great content, and showing up and responding to the people who connect with it. More info/register.

Host/Presenter: KiKi L’Italien, founder, Amplified Growth


Thu 6/6 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, many companies will begin drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. Join a discussion on how to improve your association’s chances of being selected for sponsorship by these companies. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal


Thu 6/6 at 2 p.m. – Small Staff Association Book Club

Join a discussion of Daniel Pink’s When: The Scientific Secrets of Perfect Timing. More info/register.

Organizer: ASAE Small Staff Association Professionals Community


Thu 6/6 at 5:30 p.m. – Cheers to Chapters Happy Hour (Washington DC)

Ready for a networking event that brings together component relations and membership association professionals, just like you? Join us for a few cocktails (on us), and a unique opportunity to network and exchange ideas with other like-minded association professionals. Let’s take the community offline and make face-to-face connections with other component-based organizations. Location: Washington DC. More info/register.

Hosts: Billhighway and Community Brands


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Superstition Mountains Wilderness, AZ

Colleges isn’t the only path to success these days. Many young adults are finding other ways to obtain the skills and knowledge they need to succeed, including credentialing programs. WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market.

Don’t become Gilligan on a deserted IT island. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity—coconut shell cocktails not included.

Amanda Kaiser (Smooth the Path) encourages you to expand your thinking on the role of an association. You can perhaps transform lives in ways you hadn’t considered up to now.

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members.

Some quick hits before we get to next week’s free webinars:

  • Five alternatives to the annual performance review. (Lindsey Pollack, Fast Company)
  • A network of bee hives—a bee highway—is nearing completion in North Carolina’s Triangle. (Jan Wesner Childs, The Weather Channel)
  • My new springtime (and summer) beverage, agua fresca. Here’s a recipe for a strawberry-lime agua fresca since we’re in the strawberry season here. Blueberries just arrived so they’re next. (Tara’s Multicultural Table)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/21 at 8:30 a.m.* – Association Coffee Talks: Putting Google Analytics to Work (Alexandria VA)

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. 1 CAE credit. Location: Alexandria VA. More info. Register.

Host: Results Direct

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/21 at 12 p.m. – Turn Off the Membership Churn & Keep Members for Life

Since it costs five times more to attract a new member than it does to retain an existing one, how prepared is your organization for winning members for life? Learn membership renewal best practices such as how to nurture relationships with your members year-round, how to convey the value of membership, and how to drive member renewals with your AMS. More info/register.

Host: YourMembership


Tue 5/21 at 2 p.m. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy

Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Find out how to demonstrate impact and prove ROI. More info/register.

Host: Smart Meetings

Presenters:

  • Meg Fasy, founder, FazeFWD, a sponsorship management company
  • Noel McWilliams, Sponsorship Manager for Cvent

Tue 5/21 at 3 p.m. – Solving with ACE: A Design Thinking Experience (Washington DC and virtual)

Imagine the possibilities if you could harness the power of associations to identify pressing challenges for their profession/industry, and create impactful solutions through community. Hear about a pilot where we develop an “active, community-led apprenticeship for problem identification and problem solving.” Learn the principles and practice of design thinking—the process that will be used in the pilot. And then we’ll together define and refine a pressing association challenge we can solve as a community, through the pilot, over the next three months. Location: Washington DC and virtual. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenters:

  • Garth Jordan, senior vice president, corporate strategy at the Healthcare Financial Management Association, and CEO of RevvCrew
  • Tim Parsons, head of story, brand strategy, and partnerships at 5:00 Films and Media

Wed 5/22 at 10 a.m. – Event Trends 2019 – Live From IMEX

Join our panel of experts to learn about the latest trends influencing key decision makers in the event industry, announcements and tech developments, and a recap of the most interesting sessions happening at IMEX. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters:

  • Julius Solaris, Founder and Editor in Chief, EventMB.com
  • Avner Cohen Solal, Co-founder and President of Evenium

Wed 5/22 at 12 p.m. – Be an AI Superhero: Predict and Optimize the Member Experience

Using your artificial intelligence (AI) superpower, your association can now move faster than a speeding bullet to delight your members. With your x-ray vision, you can easily see through those business intelligence walls. You won’t need mind control to be able to predict what the next step in your member’s journey will be. Learn about the five superpowers your association can leverage with AI to optimize your member’s experience while also increasing the association’s revenue. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS

Presenters:

  • Sigmund VanDamme, Membership Evangelist, Community Brands
  • Jeff Golembiewski, Director of Product Enablement, Community Brands

Wed 5/22 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/23 at 8:30 a.m. – Association Coffee Talks: Putting Google Analytics to Work (Reston VA)

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. 1 CAE credit. Location: Reston VA. More info. Register.

Host: Results Direct


Thu 5/23 at 1 p.m. – How to Validate Your Market for Educational Products

Learn how to assess your market effectively and launch new educational products with confidence. Hear about the value of traditional assessment approaches like surveys and interviews as well as newer techniques that help you take the pulse of your market on an ongoing basis. Walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production. 1 CAE credit. More info/register.

Hosts: Tagoras and CommPartners

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


Thu 5/23 at 1 p.m. – D.C. Universal Paid Leave Amendment Act of 2016 (UPLA)

Learn about UPLA employer and employee eligibility, benefits entitlement and employer obligations. Understand the interplay between the UPLA and DC’s Accrued Safe and Sick Leave Act, the federal and DC Family and Medical Leave Act, and any paid leave and/or benefits provided by your organization, and the actions employers should take to prepare for compliance with the UPLA. 1 CAE credit. More info/register.

Host: ASAE Finance & Business Operations Section Council

Presenters:

  • Sara Curtis (moderator), MBA, CAE, SPHR, Director of Human Resources, American Society of Anesthesiologists
  • Jennifer G. Prozinski, Esq., Venable LLP
  • Karl Mazanec, Labor & Employment Law Associate, Venable LLP

Thu 5/30 at 12 p.m. – Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways to Do It (Washington DC Idea Swap)

During the last decade, we’ve been giving association boards the wrong work. We should’ve insisted that boards devote more of their attention to understanding, anticipating and preparing for the inevitable impact of the societal transformation that was unfolding before our eyes. We should’ve taken steps to ensure they overcame their preference for short-term, orthodox thinking. Learn why it’s so critical to refocus association governing on the future, as well as three next practices to make it happen. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, executive advisor for Foresight First LLC


Thu 5/30 at 1 p.m. – How to Drive Learning in Hard-to-Reach Places: Strategies from Non-Profit Organizations

What can you learn from some of the planet’s best-known NGOs, such as Habitat for Humanity, World Wildlife Fund and Save The Children, that offer workforce training in tough environments? Discover how to assess and prioritize skills across diverse, decentralized environments; anticipate and avoid common compliance risks at a local, national and international level; source, develop and leverage training content; verify content value and effectiveness; and avoid technical challenges in unpredictable environments. 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, Lead Analyst at Talented Learning
  • Ross Coxon, Director of Learning Collaborative at Humentum
  • Bill Mastin, EVP at PeopleFluent Learning

Fri 5/31 at 11 a.m. – Social Media TNT: How to Use Technology + Trust to Mobilize What Matters

Learn how social media, story, and trust are connected. Discover the opportunities for search and social media success that most executives miss and the ways you can use this information to supercharge your marketing and membership initiatives. Learn how you can build a stronger community by articulating your bigger story, creating and sharing great content, and showing up and responding to the people who connect with it. More info/register.

Host/Presenter: KiKi L’Italien, founder, Amplified Growth


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

“5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. The economic and social benefits could be enormous.” Intriguing, isn’t it? Read more at the Harvard Business Review.

If you have a system selection in your future, or you’re in the midst of one, stop right now and read this post from Dan Hickey at DelCor Technology. He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience.

Some associations are experimenting with a membership model that includes free online education. WBT Systems shares ideas for replacing the non-dues revenue you lose if you go that route—and if you don’t go that route, these ideas will help any association’s bottom line.

MemberSuite explains how a new member onboarding campaign can help you increase member retention. They also provide guidance for getting started with an onboarding email campaign.

Some quick hits before we get to next week’s free webinars:

  • How to gain blog traffic by refreshing old content. (Jimmy Daly, Animalz)
  • Should you listen to music while doing intellectual work? It depends on the music, the task and your personality. (Christian Jarrett, Research Digest)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/14 at 1 p.m.* – Digital Badging: Recognizing Stakeholders’ Accomplishments

Learn how to apply best practices for digital badging, and ways to customize digital badging for your organization. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Ginger Malin, Founder & EVP Business Development, BadgeCert

*All times are Eastern Daylight Time unless otherwise noted.


Wed 5/15 at 10:30 a.m. – Value Proposition 5-Day Challenge – Live Wrap-Up

Gain a better understanding of your value proposition and communicating that value to your current and prospective members. Each day during the challenge, you’ll reflect on your products, programs, benefits, and services and how those pieces create a comprehensive picture of the value you offer. When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. More info/register.

Host: The Next Steps LLC


Wed 5/15 at 1 p.m. – What Makes Nonprofit Tech Projects Succeed?

Learn what it means for a project to be a “success,” the key elements your organization needs to have in place, the secrets of success that fail to get enough attention, and how you can help your nonprofit be in the 50% of tech projects that succeed. More info/register.

Host: Community IT

Presenter: Peter Mirus, a Build Consulting expert on technology project implementations at nonprofits


Wed 5/15 at 1 p.m. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy

Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Find out how to demonstrate impact and prove ROI. More info/register.

Host: Meetings Today

Presenters:

  • Meg Fasy, founder, FazeFWD, a sponsorship management company
  • Noel McWilliams, Sponsorship Manager for Cvent

Wed 5/15 at 2 p.m. – Cybersecurity: Present Landscape and Future Threats

Join a discussion about the current prevailing threat landscape, common cybersecurity threats, and common preventions. Hear what other associations are doing (and not doing) around cybersecurity defense. Share what your organization is doing around cybersecurity and what steps you are taking to minimize your risk of a breach. 1 CAE credit. More info/register.

Host: ASAE Technology Section Council

Facilitator: Justin Brady, SyCom Technologies


Thu 5/16 at 11:30 a.m. – The Top 10 Mistakes Associations Make When Selecting New Technology: A Guide for Association Executives (Alexandria VA)

Technology has moved from the back office to front and center of your association’s future. Executive directors can no longer afford to delegate decision-making to trusted advisers. This session will provide guidance, in non-tech speak, that will help you avoid the pitfalls of those who have gone before. Learn how to provide leadership on the most important decisions you’re likely to make concerning the future of your association. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC4, The Association Whisperer
Presenter: David Schulman, Digital Transformation Strategist for Associations Rewired


Thu 5/16 at 12 p.m. – Virtual Chapters: Should We or Shouldn’t We?

Do virtual chapters provide value? Are they successful? How can we make existing ones stronger? If you’re facing questions like these with your chapters, this webinar will cover volunteer roles, technology, membership models, financial banking and ultimately, answer the question: how do your chapters go virtual? 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing


Thu 5/16 at 12 p.m. – Data Segmentation and Its Huge Impact on the Member Experience

Member expectations are higher than ever, and in order to keep up, it is critical to focus on the member experience to build and maintain loyalty. Learn how to leverage data segmentation to provide a more relevant and satisfying experience throughout the member journey. 1 CAE credit. More info/register.

Hosts: MemberSuite and ReviewMyAMS

Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite


Thu 5/16 at 12 p.m. – AI and Automation Tools, Tips, and Tricks

Are you ready to save the time it takes to manually manage lists and perform tedious tasks? Do you want to learn more about practical applications of AI that are available today? Are you curious about how you can infuse AI into your organizational processes to make them smarter and less time-consuming? See some of the AI tools that can help you solve these problems and make your workflows more intelligent. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Reggie Henry of ASAE and Jared Loftus of rasa.io


Thu 5/16 at 2 p.m. – How to Personalize the Member Experience

When it comes to goals like recruiting more members, increasing renewals, getting event registrations, and generating non-dues revenue, meaningful engagement with members is more important than ever. The key to this engagement is personalization and throwing away the old one-size-fits-all approach. Learn how to identify meaningful interactions like website visits, email activity, community interactions and marry with data from an AMS or CRM to trigger a personalized member experience. More info/register.

Host: enSYNC Corporation

Presenter: Shayna McGroggan, Marketing Automation Manager at Higher Logic


Thu 5/16 at 2 p.m. – The Gaming Advantage: A Deep Dive into the Resources Casino Properties Offer Events

Gaming properties offer a myriad of resources that can make the planner’s job easier—from entertainment to dining choices, security and guest rooms at a range of prices. Hear about the challenges and benefits of bringing a group to a casino property. Learn what questions to ask when sending RFPs and doing site visits, tips for saving money when planning a conference at a gaming property, and how to work with the security team on-site. More info/register.

Host: Smart Meetings

Presenter: Jennifer Herring, vice president of business development at NHS Global Events


Thu 5/16 at 2 p.m. – Measuring What Matters with Google Analytics

Learn what Google Analytics is and how it works, key terms, and how you can use this information to move the needle of your organization forward. More info/register.

Host: TechSoup

Presenter: Jack Downs, Digital Analyst Whaler, Whole Whale


Tue 5/21 at 3 p.m. – Solving with ACE: A Design Thinking Experience (Washington DC and virtual)

Imagine the possibilities if you could harness the power of associations to identify pressing challenges for their profession/industry, and create impactful solutions through community. Hear about a pilot where we develop an “active, community-led apprenticeship for problem identification and problem solving.” Learn the principles and practice of design thinking—the process that will be used in the pilot. And then we’ll together define and refine a pressing association challenge we can solve as a community, through the pilot, over the next three months. Location: Washington DC and virtual. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenters:

  • Garth Jordan, senior vice president, corporate strategy at the Healthcare Financial Management Association, and CEO of RevvCrew
  • Tim Parsons, head of story, brand strategy, and partnerships at 5:00 Films and Media

Wed 5/22 at 12 p.m. – Be an AI Superhero: Predict and Optimize the Member Experience

Using your artificial intelligence (AI) superpower, your association can now move faster than a speeding bullet to delight your members. With your x-ray vision, you can easily see through those business intelligence walls. You won’t need mind control to be able to predict what the next step in your member’s journey will be. Learn about the five superpowers your association can leverage with AI to optimize your member’s experience while also increasing the association’s revenue. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS

Presenters:

  • Sigmund VanDamme, Membership Evangelist, Community Brands
  • Jeff Golembiewski, Director of Product Enablement, Community Brands

Thu 5/23 at 1 p.m. – How to Validate Your Market for Educational Products

Learn how to assess your market effectively and launch new educational products with confidence. Hear about the value of traditional assessment approaches like surveys and interviews as well as newer techniques that help you take the pulse of your market on an ongoing basis. Walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production. 1 CAE credit. More info/register.

Hosts: Tagoras and CommPartners

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Ana-Maria Berbec via Unsplash

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

View from our campsite in the Superstition Mountains Wilderness east of Phoenix

I remember how mystified I was by the business of residential construction when I first started working at the National Association of Home Builders. I learned what I could from meetings and reading our publications but things didn’t click into place until I was lucky enough to land a seat in a weeklong Home Building 101 class for local association executive directors.

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession.

It’s frustrating to have member and event attendee data spread out across the organization in different databases. MemberSuite describes eight benefits of keeping event data in your AMS and even addresses an “elephant in the room” that brings back more association memories for me.

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. No, I’m not going to give it away here, you have to read her post to find out—the real reason is not too surprising when you think about it.

“You don’t need to sit on a yoga mat or in a meditation pose to be mindful,” says Holly Duckworth. She shares a few techniques for practicing mindfulness so you can build your own reality each day at work. “Change happens, but chaos is a choice,” she says. And you know what else? Happiness is a choice too.

Some quick hits before we get to next week’s free webinars:

  • Spoilers have been infuriating people since Victorian times. (James Green, Quartz)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conversations will include presentations and attendees discussing challenges and key points on each topic. More info/register.

Host: Association Data Analytics Brown Bag (virtual)

*All times are Eastern Daylight Time unless otherwise noted.


Tue 5/7 at 1 p.m. – Tech Tools to Make You Immediately More Productive

Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. 1 CAE credit. More info/register.

Hosts: Novi AMS and ReviewMyAMS

Presenter: Mike Pennington, CAE, Novi Evangelist


Tue 5/7 at 2 p.m. – Not Just Another Event (Association Chat)

Dig into a company that consults, creates events, and provides hip Washingtonians guidance on the coolest things to do via its online publication and featured events. Hear about BYT’s approach to creating unique events and creating the buzz around them. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Svetlana Legetic, founder of Brightest Young Things (BYT) Media


Tue 5/7 at 2 p.m. – Mapping the Journey to Long-Term Member Engagement

Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. More info/register.

Host: Higher Logic

Presenters:

  • Vivian Swertinski, Sr. Manager of Strategic Services, Higher Logic
  • Tim Ahlenius, Director of Digital Strategy, Americaneagle.com

Wed 5/8 at 12 p.m. – Trust Is a Must: 3 Ways to Build Trust in Your Healthcare Organization

According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining. As a result, healthcare associations need to invest more time and resources into building trust with their members and the general public. Hear the perspectives and experiences of healthcare association professionals in building trust with their members and the public. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association
  • Barbara Byrd Keenan, FASAE, CAE, CEO of the Endocrine Society
  • Nicolette L. Haton, MBA, CAE, Analyst, Association Laboratory Inc.
  • Ben Wokas (moderator), Member Engagement Manager, American Academy of Otolaryngic Allergy

Wed 5/8 at 2 p.m. – Harnessing Coalition Power

Discuss, assess, and learn how to expand your government affairs reach by leaps and bounds with effective coalition building. Discover how to identify potential partners that share your vision, although they may not always be your usual allies. This session will review the essential elements of running a coalition including focus, action plans, financing and organizational best practices and tips. 1 CAE credit. More info/register.

Host: ASAE


Wed 5/8 at 2 p.m. – Leverage Digital Media to Build Your Brand

Learn how to build your brand in a meaningful way using digital media in ways you didn’t know were available for even the smallest and largest of companies. Examine why a personal brand matters for meeting and event professionals. Explore how to build a personal brand that showcases you as an expert. 1 CMP credit. More info/register.

Host: PCMA

Presenter: digital media strategist Phil Gerbyshak


Thu 5/9 at 10:30 a.m. – Value Proposition 5-Day Challenge – Live Kickoff

Gain a better understanding of your value proposition and how to communicate that value to your current and prospective members and clients. You’ll be challenged each day to reflect on your products, programs, benefits, and services and how those pieces create a comprehensive picture of the value you offer. When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. More info/register.

Host: The Next Steps LLC


Thu 5/9 at 12:30 p.m. – Conference Trends Every Meeting Planner Should Know

Chatbots, facial recognition, wearable technologies, gamification, experiential meetings, and elevated attendee expectations are among many conference trends the savvy association exec needs to be aware of. At the heart of any event is creating memorable experiences that promote attendee engagement, interaction and satisfaction. Staying abreast of the latest developments has never been more important. Jump in for a fast-paced dive into the conference trends that are changing the game and walk away with ideas you can implement right away. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Megan Denhardt, CAE, president, The Denhardt Group


Thu 5/9 at 1 p.m. – Tips to Extend Your Event’s Reach and Revenue

Learn strategies to extend the life of your highly valued events. Hear tips on integrating your event content with other areas of your association and marketing, and organizing your content to effectively engage the 80% of your audience who are not attending. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Jodi Ray, Sr. Business Development Manager, BlueSky eLearn


Thu 5/9 at 1 p.m. – Telling Your Story Through Blogs, Photos and Videos

How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you’re making in the world. We’ll cover the principles of good storytelling, look at examples and research about what’s working for nonprofits, and then discuss the tools that can help you put them online. More info/register.

Host: Idealware

Presenter: Maureen Wallbeoff, Founder MeetMaureen.com


Thu 5/9 at 2 p.m. – Leverage Data to Drive Member Engagement

Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the member experience. More info/register.

Hosts: Association Analytics and IBC


Thu 5/9 at 3 p.m. – Partners in Product Development: You and Your Members (ASAE Reston-Loudoun Idea Swap – Reston VA)

How can your association make sure that that you’re investing in products that will be just what your members want and need? Using successful, and not so successful, product development experiences, we’ll share how using design thinking and member involvement made the difference between building a better mousetrap and the product we don’t like to discuss. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenters:

  • Moira Edwards, President at Ellipsis Partners LLC
  • Theresa Kramer-Burgess, CAE, marketing and communications consultant

Wed 5/15 at 2 p.m. – Cybersecurity: Present Landscape and Future Threats

Join a discussion about the current prevailing threat landscape, common cybersecurity threats, and common preventions. Hear what other associations are doing (and not doing) around cybersecurity defense. Share what your organization is doing around cybersecurity and what steps you are taking to minimize your risk of a breach. 1 CAE credit. More info/register.

Host: ASAE Technology Section Council

Facilitator: Justin Brady, SyCom Technologies


Thu 5/16 at 12 p.m. – Data Segmentation and Its Huge Impact on the Member Experience

Member expectations are higher than ever, and in order to keep up, it is critical to focus on the member experience to build and maintain loyalty. Learn how to leverage data segmentation to provide a more relevant and satisfying experience throughout the member journey. 1 CAE credit. More info/register.

Hosts: MemberSuite and ReviewMyAMS

Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


The weekly list of free educational events and resources for the association community…

Time to grow! Free professional development resources and events for CAEs, association staff and others in the association community

Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z.

You’ll learn everything you need to know before deciding to launch a virtual or hybrid chapter in this series of posts from Billhighway:

Anti-data, fence-sitter, or all-in, which one are you? Find out from Rebecca Achurch, CAE, who also explains why your association need a data strategy and how to get started.

Some quick hits before we get to next week’s free webinars:

I had to upload this post much earlier than usual, so I apologize if I missed any good webinars. Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/30 at 11:30 a.m.* – The Shift: The Journey to Workplace 3.0 (Ottawa, Ontario)

The future of technology and virtualization has become a more important and relevant topic to discuss within your association. Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Learn how associations can embrace the 4th industrial revolution, and how you can roadmap your way to success, navigating the unique realities of technology. Location: Ottawa, Ontario. More info/register.

Organizer: Wicket

Presenters:

  • Margo Crawford, President, and CEO, Business Sherpa Group
  • Michael Brennan, Canadian Management Consultants Association
  • Karen Mason, Vice President of Operations, Business Sherpa Group
  • Brandon Brown, Accounting Associate, CPA, Business Sherpa Group

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/30 at 12:30 p.m. – How to Save Time Making Conference Education & Proposal Management Systems Work Together

Learn best practices on proposal management for conferences and how to set up effective conference education within your organization’s learning management system. Hear key takeaways from the presenters’ experiences working with association executives to deliver conference education. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters:

  • David Lincoln, Associate Brand Manager from OpenWater Inc.
  • Matt Harpold, Account Manager at Web Courseworks

Tue 4/30 at 1 p.m. – From Event Planner to Company Superstar: The Power of Event Tech

From sales to human resources, marketing to training, every department in an organization can benefit from implementing event tech tools into their daily routines. Hear five innovative and engaging use cases to help teams achieve their strategic objectives, making you the true office hero. More info/register.

Host: BizBash

Presenter: Meaghan Carey, Glisser’s U.S. Managing Director


Tue 4/30 at 1 p.m. – Experience Design Trends: Big Ideas to Inspire Your Next Event

Learn to apply the four core principles of transformative experiences, understand the mechanics of transformative experiences, and be inspired by some of the most powerful experiences designed by event professionals like yourself. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Julius Solaris, Founder and Editor in Chief, EventMB.com


Tue 4/30 at 2 p.m. – How Hive Mind Could Transform Associations

What if you could use AI to know what your members really want or to create the best conference ever? Be sure to watch this interview with Dr. Louis Rosenberg discussing hive minds and swarm intelligence for associations. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Dr. Louis Rosenberg


Tue 4/30 at 2 p.m. – I Can’t Eat That! The Meeting Planners Guide to Planning Safe and Inclusive F&B

Understand the Americans with Disabilities Act (ADA) responsibilities—planners are responsible for providing attendees with risk-free access to food at events—and risk management implications of your F&B program. Learn to manage diverse dietary requirements in your planning and registration process to avoid last-minute hassles and unhappy attendees. Understand how to work with your venue to ensure that nonstandard meals are flavorful and banquet servers get the right meal to the right person. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM, Founder and chief connecting officer of Thrive! Meetings & Events


Tue 4/30 at 2 p.m. – 3 Keys to Growing Your Organization with Content

Learn how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. Find out what types of content are worth your time and what types you shouldn’t bother with, as well as the tools you need to ensure you get a positive return on your content investment. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Tatiana Morand, Content Manager at Wild Apricot


Tue 4/30 at 2 p.m. – Digital Marketing Trends and Traditions 2019

Hear about the most important social media trends in 2019 for brands and businesses. Understand why you must focus on both digital and traditional outlets to drive results directly to your website. Learn how to prioritize your platforms and content marketing, and how adding creativity can help expand your audience. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Karen Baker, consultant in design and business


Wed 5/1 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


Thu 5/2 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


Thu 5/2 at 12 p.m. – Member to Volunteer to Leader: How to Attract Your Members to Chapter Leadership Positions

Learn how to identify ways to build an infrastructure for engagement and leadership amongst chapter level leaders. Understand the chapter level experience that gives you perspective for a national model. Review association models and best practices that can be adapted to your needs. Create opportunities for buy in and develop value for supporting your volunteers. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council

Presenters:

  • Kristin Hodgson, CAE (moderator), Chair, ASAE Components Relations & Volunteer Management Section Council, and Manager, Global Chapter Development, Project Management Institute
  • Anne Stafford, MA, Chief Executive Officer, Arizona Chapter of the American Academy of Pediatrics
  • Wes Carr, Senior Program Manager, Chapter and Volunteer Relations, Regulatory Affairs Professionals Society
  • April Burton, Chapter Partner, Western Regions, Global Chapter Development, Project Management Institute

Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


Tue 5/7 at 2 p.m. – Not Just Another Event (Association Chat)

Dig into a company that consults, creates events, and provides hip Washingtonians guidance on the coolest things to do via its online publication and featured events. Hear about BYT’s approach to creating unique events and creating the buzz around them. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Svetlana Legetic, founder of Brightest Young Things (BYT) Media


Thu 5/9 at 12:30 p.m. – Conference Trends Every Meeting Planner Should Know

Chatbots, facial recognition, wearable technologies, gamification, experiential meetings, and elevated attendee expectations are among many conference trends the savvy association exec needs to be aware of. At the heart of any event is creating memorable experiences that promote attendee engagement, interaction and satisfaction. Staying abreast of the latest developments has never been more important. Jump in for a fast-paced dive into the conference trends that are changing the game and walk away with ideas you can implement right away. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Megan Denhardt, CAE, president, The Denhardt Group


Thu 5/16 at 12 p.m. – Data Segmentation and Its Huge Impact on the Member Experience

Member expectations are higher than ever, and in order to keep up, it is critical to focus on the member experience to build and maintain loyalty. Learn how to leverage data segmentation to provide a more relevant and satisfying experience throughout the member journey. 1 CAE credit. More info/register.

Hosts: MemberSuite and ReviewMyAMS

Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Maarten van den Heuvel via Unsplash

The weekly list of free educational events and resources for the association community…

Hoo wants to learn? Free professional development resources and events for CAEs, association staff and others in the association community

If you haven’t already, you must read New Member Engagement Study, a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. The report reveals best practices in new member engagement, onboarding, orientation and retention, along with expert video commentary from Amanda Kaiser.

While listening to speakers and fellow attendees at digitalNow, I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation.

Billhighway explains how to work with your chapters to give new members the personal touch during their orientation and onboarding experience. They cover touchpoints like online orientation, onboarding email campaigns, first events, and more.

Save some of your personal touch for event attendees, especially the newbies. MemberSuite shares 17 tips for making first-time attendees feel so welcome and comfortable that they’ll return for your next event.

Some quick hits before we get to next week’s free webinars:

  • 14 event planning blogs you should follow—they mention this one because of Association Brain Food Weekly. Thanks! (Dee McCurry, Ex Ordo)
  • Kids who spend time in nature become happier adults. (Justin Housman, Adventure Journal)
  • “Natural” means practically nothing when it comes to food. (Brenna Houck, Eater)
  • The emotional benefits of cooking: people who frequently take on small, creative projects like baking or cooking report feeling more relaxed and happier in their everyday lives. (Melissa Locker, Southern Living)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 4/22 from 8 a.m. to 1 p.m.* – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Washington DC. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/23 at 12 p.m. – Micro Learning for Associations (Washington DC Idea Swap)

Defined as short, specific bursts of information that fit naturally into your daily workflow, micro learning engages employees in voluntary participation and focuses on the neuroscience of how people learn. Micro learning also imparts knowledge employees need to be successful, and drives behaviors that positively impact association results. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Lynette Bradley-Baker, PhD, RPh, Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy


Tue 4/23 at 1 p.m. – Member Engagement Scoring

If increasing member retention, improving new member acquisition, and energizing conference registration are on your radar for 2019, you won’t want to miss this webinar. Learn about the concept of blended data and how trade association 340B Health used it to turn engagement scoring into actionable events that accomplished every one of those goals—all in the first year. More info/register.

Host: Gravitate Solutions

Presenters:

  • Shane Kelley, Director of Member Services at 340B Health
  • Rob Miller, CAE, Senior Vice President of Revenue, Gravitate

Tue 4/23 at 2 p.m. – Leverage Unstructured Data to Drive Member Engagement

When done correctly, analyzing unstructured data offers insights into what members are talking about, what they like or dislike, and offer a unique opportunity to better understand members. Find out what you can learn from your community to better understand member trends and ultimately know how to deliver more relevant content. Hear about several PowerBI visuals that would be useful for tracking member engagement. More info/register.

Host: PowerBI User Group-Association & Nonprofit Special Interest Group (SIG)

Presenters:

  • Kyle Contrata, Data Analyst and Project Manager at the Association of International Educators (NAFSA)
  • Christin Berry, Senior Director, Business Analytics at ASAE
  • Julie Sciullo, CEO at Association Analytics

Tue 4/23 at 2 p.m. – Key Ingredients to a Complete Member Journey

Technology is at the center of engaging and understanding members through each stage of the member journey. From acquisition to renewal, how you best use your tech stack is the key to retaining members and acquiring new ones. Learn why choosing the right association technology is imperative, what types of technology to invest in to facilitate each stage of the member journey, and how to provide competitive differentiation and member value throughout the member lifecycle. 1 CAE credit. More info/register.

Hosts: Community Brands and Higher Logic

Presenters:

  • Ed English, Chief Product Officer, Higher Logic
  • Tristan Jordan, EVP and General Manager, Careers and Education Solutions, Community Brands
  • Tom Lehman, Founder & CEO, Lehman Associates

Tue 4/23 at 2 p.m. – Get Them Engaged: Three Lessons for Increasing Retention at Meetings

Deepen engagement and increase retention at your meetings by embracing three fundamental shifts in the attendee experience: rethinking “attendees” as “participants,” moving from static to active meetings, and refocusing from the stage to the audience. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Roger Haskett, President and Engagement Expert, Engagement Unlimited


Tue 4/23 at 2 p.m. – First Time Lessons That Lead to Future Successful Events

Your first live-stream event was a success. Now what? Hear about the first live stream that The Institute of Internal Auditors hosted, and what worked and what didn’t. Identify the key team members needed for a successful live-stream event. Differentiate between challenges you can anticipate and ones out of your control. Develop a template for event statistics reporting and general feedback. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Samantha Lazo, CMP, DES, Manager, Production & Event Technology, The Institute of Internal Auditors


Tue 4/23 at 2 p.m. – 5 Things Every Nonprofit Needs to Consider About Its Website

Discover the five things every nonprofit should consider about its website: how to think about your website, how to craft a story through your website, how to make sure your website is doing something for you, how to craft a user path to engage more people, and how to manage, maintain, and expand your website. More info/register.

Host: TechSoup

Presenter: Adam Walker, CEO of Sideways8 & Executive Director of 48in48 


Wed 4/24 at 11 a.m. – Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity

Hear the powerful secrets of DelCor’s IT Maturity Model that can help you unlock the power of your technology and digital presence and transform it into your greatest strategic asset. Find out what the IT Maturity Model is, and how it can help transform your tech and organization. Learn how to inventory your technology and assess where it is on the maturity model. Discover how restrictive tech can hurt your organization’s productivity, morale and innovation; and how the opposite is true: strategic tech can empower your staff and organization. Learn how to get to there, if you’re not there—the essential elements for successfully pursuing IT maturity. Find out where associations struggle most with their technology, and which associations are getting it right with their digital approach. More info/register.

Host: Matrix Group

Presenters:

  • Dave Coriale, President, DelCor Technology Solutions
  • Joanna Pineda, CEO, Matrix Group

Wed 4/24 at 1 p.m. – Site & Destination Selection with Accommodation and ADA in Mind

Learn what will help make your meetings and events accessible and inclusive for people with disabilities, including those who, just before your meeting or on arrival, realize they need assistance. Develop greater sensitivity to issues that can be barriers to full accommodation and participation for people with disabilities (PWDs). Gain a better understanding of what the ADA doesn’t cover that may still be a barrier to participation. Expand your resources of “go-to” sites and services for assistance in making meetings and events accommodating. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, principal for Eisenstodt Associates, LLC


Wed 4/24 at 2 p.m. – Beneath the Surface: Unearth Hidden Non-Dues Revenue

Hear about some important, not-so-obvious revenue generators to help swing the pendulum for your association, such as print and digital ecosystems, sponsored content, and event opportunities and extras. 1 CAE credit. More info/register.

Host: Association Adviser/Naylor Association Solutions

Presenters:

  • Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions
  • Heidi Boe, Senior Group Publisher, Member Communications, Naylor Association Solutions
  • Nate Brown, Director, Business Development, SaaS Solutions, Naylor Association Solutions

Thu 4/25 from 8 a.m. to 1 p.m. CDT – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Chicago IL)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Chicago IL. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Thu 4/25 at 12 p.m. – Let’s Integrate: How to Supercharge Your Website

Learn how the Foundation Center cracked their data integration and UX challenges with a new website design and complex data integrations (WordPress website, Eventbrite, GoToWebinar, Bridge LMS, NetSuite and Stripe) that allows nonprofits to find and enroll in training courses. Find out how to develop innovative cross-team collaborations to tackle complex digital projects like this. More info/register.

Hosts/presenters: Beaconfire RED and Candid (formerly the Foundation Center)


Thu 4/25 at 1 p.m. – Next-Level Live Online Events: Strategies from Successful Associations

Live online events expand your organization’s reach and leave a lasting impact on member engagement and satisfaction. Learn how to develop a compelling theme and programming, choose delivery methods that fit your audience, showcase timely topics while serving long-term professional interests, and select the right tools and technology. Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. 1 CAE credit. More info/register.

Host: Talented Learn

Presenters:

  • John Leh, Lead Analyst and CEO at Talented Learning
  • Julia K. Weaver, Website Manager, Pennsylvania Bar Institute
  • Nora Murphy, Online Learning Manager, Public Responsibility in Medicine and Research
  • Jessica Lane, Director of Client Success, Freestone LMS, Community Brands

Thu 4/25 at 1 p.m. – Start MOBILE-izing Your Base: Learn How to Get Started with SMS

With response rates four times higher than email, more and more nonprofits are beginning to integrate mobile into their digital programs. Learn why your organization should be investing in mobile, and how you can use it effectively. Find out about the differences between peer-to-peer vs. broadcast mobile platforms, mobile best practices, growth strategies and how both types of mobile (SMS) can be used effectively by your organization. More info/register.

Host: Idealware

Presenter: Sandi Fox, founder of Smart As A Fox LLC


Thu 4/25 at 2 p.m. – Creating a Sustainable Future for Events

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events while making less of an impact on the earth. Learn how to create a business case for why sustainability matters for your events, apply earth-friendly event planning and production ideas without increasing costs, and engage key stakeholders to invest in long-term sustainability efforts. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Melinda Kendall, senior vice president of sustainability for Freeman


Thu 4/25 at 2:30 p.m. – What Makes a Great Leader in the Association Game? 

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high. How? Find out in a deep dive on the leadership chapter from J.P. Moery’s book, Association HustleMore info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company


Thu 4/25 at 3 p.m. – Working with an Outsourced IT Manager

Get insights into working with any outsourced IT management function, including database or security management as stand-alone services, as well as managed services generally. Find out how to learn the IT lingo. Learn about the general timeline from first inquiry to fully outsourced coverage, including how to decide which functions can be outsourced. More info/register.

Host: Community IT

Presenters: Patrick Sprehe, Network Management Team Manager, and Steve Longenecker, Director of IT Consulting, Community IT


Tue 4/30 at 2 p.m. – How Hive Mind Could Transform Associations

What if you could use AI to know what your members really want or to create the best conference ever? Be sure to watch this interview with Dr. Louis Rosenberg discussing hive minds and swarm intelligence for associations. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Dr. Louis Rosenberg


Tue 4/30 at 2 p.m. – I Can’t Eat That! The Meeting Planners Guide to Planning Safe and Inclusive F&B

Understand the Americans with Disabilities Act (ADA) responsibilities—planners are responsible for providing attendees with risk-free access to food at events—and risk management implications of your F&B program. Learn to manage diverse dietary requirements in your planning and registration process to avoid last-minute hassles and unhappy attendees. Understand how to work with your venue to ensure that nonstandard meals are flavorful and banquet servers get the right meal to the right person. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM, Founder and chief connecting officer of Thrive! Meetings & Events


Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Creative Commons image by Ray Hennessy via Unsplash

The weekly list of free educational events and resources for the association community…

Achoo! Free professional development resources and events for CAEs, association staff and others in the association community

If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted.

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications.

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality.

CB Insights reports on 20 industries that 5G will transform. 5G is a huge advance in technology that will affect all our lives in the coming years. It’s 100 to 250 times as fast as 4G but with low-latency (delay), which means it will enable all kinds of technologies that rely on real-time interaction.

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members?

Here’s a little piece I did on microvolunteering—one of my longtime soapbox topics—for my state association’s newsletter.

Some quick hits before we get to next week’s free webinars:

  • Here’s a good Instagram follow: the vigilante shaming influencers for bad behavior in national parks. (Gabrielle Canon, The Guardian)
  • When you see someone in a bar being creepy to guests or staff, the worst thing you can do is nothing. (Haley Hamilton, Eater)
  • Why you should write an intimidation list. (Jacqueline McElhone, Career Contessa)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/16 at 8:30 a.m. CDT – Reducing the Loss of Corporate Sponsors/Partners (Partnership Professionals Network Idea Exchange – Rosemont IL)

How are associations losing corporate supporters? Let me count the ways: not renewing; key contact person leaves; company merges or is acquired; company “goes dark” and doesn’t activate benefits; company “goes rogue” and arranges its own event for members during the association’s conference. Location: Rosemont IL. More info/register.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network

*All times are Eastern Daylight Time unless otherwise noted.


Tue 4/16 at 12 p.m. – How to Lead Enterprise Agile

Leaders often understands the value of Agile and agrees to implement it in their organization, yet fall short of adopting it fully themselves. Learn how to identify and adopt different leadership styles for successful Agile implementation, employ decision-making strategies to empower your team, approach with iterative and incremental roll out strategies, model behaviors that sets up the organization for success, and create an Agile Center of Excellence. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile expert, and Mason Chaudhry, COO, xScion


Tue 4/16 at 1 p.m. – How Nonprofits Can Raise More Money Through Crowdfunding

Learn the basics and best practices of crowdfunding. Find out the difference between peer-to-peer fundraising and crowdfunding—and how you can use both in your fundraising campaign simultaneously, how to set up your nonprofit crowdfunding page, the power of social media to increase crowdfunding for your cause, and how to thank your crowdfunding donors and fundraisers and inspire them to continue to give and fundraise for your cause. More info/register.

Host: Nonprofit Tech for Good

Presenter: Gary Wohlfeill of CrowdRise by GoFundMe


Tue 4/16 at 2 p.m. – Creating Extraordinary Events with AR and VR Tech

The latest augmented reality (AR) and virtual reality (VR) tech is all about human involvement, so it can amp any event to the next level. Organizations are using this reality tech to develop event education and engagement. AR and VR are proving to be amazingly effective tools for participant engagement, simulations, practice-makes-perfect, and just-in-time learning. See, hear, and experience some of these solutions first-hand while also finding out how you can begin to leverage these technologies to create something out of the ordinary. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tyler Gates, President of the VR/AR Association, DC Chapter and Managing Principal at Brightline Interactive


Wed 4/17 at 2 p.m. – Amplify Education Experiences Through Social Learning

Increasingly LMS platforms are moving from a course catalog approach to a home where ideas are shared by learners and interaction in an important element to the online education experience. Learn about strategies to incorporate idea sharing and interaction into your organization’s online education experience, and how social learning extends the value of online education. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

  • Richard Finstein, CEO, CommPartners
  • Bobby Kaighn, Director of Partnerships, Higher Logic

Wed 4/17 at 2 p.m. – Measure What Data Actually Matters for Your Event

Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Learn what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively. More info/register.

Host: Hubb

Presenter: Dax Callner, Agency Leader & Strategic Planner


Thu 4/18 at 1 p.m. – Unlocking Revenue by Driving Learner Engagement

Explore what learner engagement is and identify specific approaches to increasing engagement with adult learners. Consider how engagement correlates with strategic and business goals and identify the engagement-centered practices organizations need to embrace to support the long-term success of their learning business. 1 CAE credit. More info/register.

Hosts: Tagoras and BenchPrep

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras


Thu 4/18 at 1 p.m. – AV Smackdown: In-House vs. 3rd Party Audiovisual Companies

Find out the pros and cons of in-house versus 3rd party audio-visual companies so you can choose the best solution for your next event using the scope of the event rather than only using price. Find a community of practice and resources where you can find other eventprofs who have or who are trying to make the same kinds of decisions that you’re facing. 1 CMP credit. More info/register.

Host: Pathable

Presenters: Brandt Kruger and Will Curran


Thu 4/18 at 2 p.m. – 10 Reasons to Rebroadcast Now!

Associations have been recording their sessions for on-demand viewing for years. Data is revealing that professionals want to learn with others, so rebroadcasting, instead of on-demand viewing, is becoming more and more popular. Learn the different techniques and formats that your organization can adopt to guarantee both growth in membership and an engaged community. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jim Parker, Digitell, Inc., President
  • Anna Schnayder, WOCN, Chief Operations Officer
  • Brian Summers, CFMA, Vice President, Operations
  • Leslie Wingler, PCMA, Education Manager

Fri 4/19 at 10:30 a.m. – Creating Impact using Social Flow

Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people. If you care about confident communication, building community and creating impact in the world, Andrew has a message you’ll want to hear. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Andrew Horn, co-founder, Tribute.co


Fri 4/19 at 11:45 a.m. – Embracing Disruption and Doing Cool Sh*t

Association Chat has an amazing interview coming up with disruptor entrepreneur Miki Agrawal. KiKi will be recording with Miki live from Miki’s home in Brooklyn, NY. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Miki Agrawal, author of DISRUPT-HER, Do Cool Sh*t, and the founder of THINX and hellotushy.com


Mon 4/22 from 8 a.m. to 1 p.m. – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC – not free)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Washington DC. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Wed 4/24 at 11 a.m. – Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity

Hear the powerful secrets of DelCor’s IT Maturity Model that can help you unlock the power of your technology and digital presence and transform it into your greatest strategic asset. Find out what the IT Maturity Model (ITMM) is, and how it can help transform your tech and organization. Learn how to inventory your technology and assess where it is on the maturity model. Discover how restrictive tech can hurt your organization’s productivity, morale and innovation; and how the opposite is true: strategic tech can empower your staff and organization. Learn how to get to there, if you’re not there—the essential elements for successfully pursuing IT maturity. Find out where associations struggle most with their technology, and which associations are getting it right with their digital approach. More info/register.

Host: Matrix Group

Presenters:

  • Dave Coriale, President, DelCor Technology Solutions
  • Joanna Pineda, CEO, Matrix Group

Thu 4/25 from 8 a.m. to 1 p.m. CDT – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Chicago IL – not free)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Chicago IL. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing


Thu 4/25 at 1 p.m. – Next-Level Live Online Events: Strategies from Successful Associations

Live online events expand your organization’s reach and leave a lasting impact on member engagement and satisfaction. Learn how to develop a compelling theme and programming, choose delivery methods that fit your audience, showcase timely topics while serving long-term professional interests, and select the right tools and technology. Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. 1 CAE credit. More info/register.

Host: Talented Learn

Presenters:

  • John Leh, Lead Analyst and CEO at Talented Learning
  • Julia K. Weaver, Website Manager, Pennsylvania Bar Institute
  • Nora Murphy, Online Learning Manager, Public Responsibility in Medicine and Research
  • Jessica Lane, Director of Client Success, Freestone LMS, Community Brands

Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.


Creative Commons image by Jochen Schaft via Pixabay