The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. Specific questions about the impact of the coronavirus have been added. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Bravo.

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly, says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment.

Chapter sponsorships. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors.

Virtual event sponsors and exhibitors. MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships.

Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. If you know of a good one to share, please let me know. In this video, Oscar Larson from the American Association of Geographers tells their virtual conference success story with a guest appearance from Reggie Henry who talks about ASAE’s virtual MMC Conference.

Virtual conference of the week. If you’re planning a virtual conference, check out the Learning & Development Conference, especially their 6-week “learn in the workflow” experience and Making a Case page.

Quick hits before we get to the list of this week’s free education:

  • What are you most excited to do when the pandemic ends? Patrick Dorsey at Impexium asked a bunch of us that question. You can start with Part 3 and find links to the other posts there. (Impexium)
  • Airstream’s Portable Park goes to Yellowstone. (Airstream)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Highlight of the week (non-pasta department): soft shell crabs—yes they’re here!—dredged in flour and pan-fried in butter, then doused with lemon. I had a few Pirate Pearls oysters beforehand, scarfed down the rest on Saturday afternoon.
  • One of my fish nights featured pan-seared blueline tilefish in a white wine tomato basil sauce—very timely because my young basil plants needed pruning. On the side, roasted potatoes tossed with sage pesto.
  • I had high hopes for this sheet pan gnocchi with asparagus, leeks and peas recipe, but I messed up. I followed the advice in the comments and didn’t cook my shelf-stable gnocchi (I was lazy). If I had boiled it first, it probably would have been soft inside and crunchy outside instead of chewy. Otherwise, we liked this dish, although I used red onion instead of leeks, skipped the shallots, and added only dill pesto (which has parmesan in it) and lemon zest. Got to do what you got to do.
  • Strawberry season is on full blast right now. Made some strawberry margaritas on Saturday—a strange accompaniment to oysters on the half shell. Sunday morning, I baked these fantastic strawberry scones to have with our breakfast frittata and leftover potatoes.
  • Ok, the real highlight of the week was smoked gouda carbonara. Yes, you read that right. Travesty? Not in this house. Oh my, it was really good. I added onion and parsley to the recipe. Pasta is my happy place.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/15 at 12 p.m.* – Preparing Your Office and Employees for Returning to the Workplace

This session will review key questions you need to be asking now to craft a successful return-to-work plan. You’ll gain insights gleaned from what’s working across the Cushman & Wakefield commercial real estate portfolio as well as how the American Physical Therapy Association is positioning its return-to-work protocols. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield
  • Mandy Frohlich, chief operating officer and executive vice president, strategic affairs, American Physical Therapy Association

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/15 at 1 p.m. – Adapting to Thrive: Navigating the Choppy Waters of Crisis

The gaps in your leadership styles, your business model, and your governance structures are never more apparent than when a crisis hits. Yet many boards of directors and leadership teams find it challenging during a crisis to shift their focus from reacting to adapting for a new environment, and planning for longer term sustainability and risk management. Hear about a strategic approach to governance despite disruptions, membership strategies that optimize cash flow, diversifying revenue streams including virtual events, and what to consider as you lead in “the new normal.”

More info/register.

Hosts: Canadian Nonprofit Academy and Go to Market Impact

Presenters:

  • Christina Becker, founder of the Canadian Nonprofit Academy and Vice President at Becker Associates
  • Susan Schramm, founder of Go to Market Impact LLC

Fri 5/15 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/15 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/15 at 2 p.m. – The Cvent Source: Group Business Insights

This series of webinars is based on proprietary data from the Cvent Supplier Network (CSN), overall meetings and events trends, and observations from proven third-party experts in the hospitality space. Join us for a monthly look at planning for the industry’s restart. More info/register.

Host: Cvent

Presenter: Jeffrey Emenecker, Senior Director, Analytics, Cvent


Mon 5/18 at 12 p.m. – Market Transformation Series: Life Sciences Meetings

Discuss the effects of the Coronavirus on planning medical/life science meetings in the future and how we might weather the storm. Topics covered include: the status of medical meetings in the U.S and Europe, changing regulations as a result of the pandemic, virtual meetings and the rapid release of new technology, legal disclaimers and new Force Majeure language, and the new HCP experience. More info/register.

Host: Event Leadership Institute


Mon 5/18 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/19 from 9 a.m. to 3 p.m. – The Virtual Community Expo

Communities are important. They help us learn, grow, share and most importantly, connect—which is especially important during these difficult times. But creating great communities that serve this purpose, or any purpose, can be difficult to perfect, even for the seasoned Community Manager or enterprise organization. hear from 30+ speakers on all things that matter in the community space. More info/register.

Host: Vanilla Forums


Tue 5/19 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Tue 5/19 at 12 p.m. – How to Keep Your Corporate Partners Engaged: Calls, Meetings, Fulfillment Reports (Partnership Professionals Network Idea Exchange)

We often hear from corporate partners that they feel disengaged from the associations they sponsor. One corporate partner said, “It’s like the association goes dark between conferences.” Engagement can be an even greater challenge during the pandemic. Participate in this Partnership Professionals Network discussion and strategy session on how to keep your corporate partners engaged. More info/register.

Host: Partnership Professionals Network


Tue 5/19 at 1 p.m. – Advocacy from Afar: 6 Takeaways for Advocacy and Conference Programs during (and after!) COVID-19

The COVID-19 outbreak cancelled annual conferences and fly-in plans for many associations. As a result, associations are turning to virtual and remote options to facilitate engagement among their members and with policymakers. At associations pivot to virtual advocacy, what tactics should they leverage? What new technologies can they employ? Can they still involve vendors and generate non-dues revenue with virtual fly-ins and conferences? Find out the answers to these questions and more in this webinar featuring association advocacy and event experts sharing their experiences helping associations advance their priorities while traditional fly-ins, conferences and face-to-face meetings are impossible. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Kristin St. John, Deputy Director, National Association of Community Health Center
  • David Lusk, Founder, Key Advocacy
  • Matthew Zablud, Partner, Beekeeper Group
  • Bridgid Myers, Principal, Forward Events Group

Tue 5/19 at 1 p.m. – Restarting Business in a COVID-19 World

Whether you’re a business leader or an employee, you may be feeling overwhelmed by all the factors you must take into consideration to create a safe working environment for all. Learn how to create a relaunch plan, prepare for health and safety precautions, and modify your business model or offerings for success. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Tue 5/19 at 1 p.m. – Online Survey Tools and Techniques

Learn about the tools and best practices for designing a reputable online survey, recruiting participants, and analyzing the data. More info/register.

Host: Idealware

Presenter: Julia Vallera, Technology and Instructional Design Consultant


Tue 5/19 at 2 p.m. – Stay Resilient: You Can Do Anything For a Year

Now is the perfect time for you to prove to yourself how resilient you can be. Show the world that you can rise above any challenge. Learn from how to FACE this situation, or any obstacle head on with flexibility, acceptance, calm, and empathy. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Bart Berkey


Tue 5/19 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes), how to build an engaging virtual event your attendees will love, and how to connect them with each other, and best practices from industry peers for virtual events of all sizes. More info/register.

Host: Cvent


Tue 5/19 at 2 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? A panel of Cvent senior leaders will offer their perspectives on the “new normal” and their outlook on the months ahead. Help fuel the conversation by providing topic recommendations during event registration. More info/register.

Host: Cvent


Tue 5/19 at 5 p.m. – The Shift to Virtual During and After COVID-19: A Young Professionals Dialogue

During the pandemic, many millennials are finally seeing work meet their expectations. The transition to remote work has forced stronger professional relationships, an adaptive culture, increased flexibility, more innovation, and enhanced technology and professional development. Are you a young professional pondering these same ideas and curious at what the future holds? Hear from a panel of your peers coping with COVID-19 and how they are forging ahead. More info/register.

Host: ASAE

  • Nate Wambold, CMP, director of meetings and conferences, American Anthropological Association
  • Lori Granich, MBA, RDN, CAE, director of lifelong learning and engagement, Academy of Nutrition and Dietetics
  • Sara Bustard, membership director, Alpha Omega International Dental Fraternity
  • Greg Melia, CAE, CEO, Customer Experience Professionals Association
  • Thomas Cote, MBA, CAE (moderator), executive director, Capitol Hill Management Services; chair, ASAE Young Professionals Advisory Committee

Wed 5/20 from 9 a.m. to 3 p.m. – The Virtual Community Expo

Communities are important. They help us learn, grow, share and most importantly, connect—which is especially important during these difficult times. But creating great communities that serve this purpose, or any purpose, can be difficult to perfect, even for the seasoned Community Manager or enterprise organization. hear from 30+ speakers on all things that matter in the community space. More info/register.

Host: Vanilla Forums


Wed 5/20 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Wed 5/20 at 12 p.m. – Work From Home Revolution

Learn invaluable productivity tips to successfully work from home. For those who want to continue to WFH post COVID-19, hear how to position it to the Powers That Be. Get a taste of what the physical and virtual fusion will look like 10 years from now. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Marc Saltzman, Technology Evangelist, Marc Saltzman EnterTech Services, Inc.


Wed 5/20 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/20 at 12:30 p.m. – UBIT: The Tax Consequences of Revenue Generating Activities for Your Nonprofit

Learn how your nonprofit’s revenue-generating activities could give rise to unrelated business income tax (UBIT) obligations, and how to minimize that risk. The presentation will cover corporate sponsorships, advertising, licensing arrangements, endorsements and royalties, and cause-related marketing, among other subjects. More info/register.

Host: Venable LLP

Presenters:

  • George Constantine, Partner, Nonprofit Organizations Group, Venable LLP
  • Anne Gerson, Counsel, Nonprofit Organizations Group, Venable LLP

Wed 5/20 at 1 p.m. – Adapt Your Marketing

We know from the Great Recession that the marketing/communications function becomes essential as associations work to engage and support members through times of crisis. As a crisis evolves, however, the expectations of stakeholders change rapidly. Are you adapting your strategies, tactics and messages to keep pace? Hear how you can apply the speakers’ approaches and lessons learned to your association. More info/register.

Host: McKinley Advisors

Presenters:

  • Loretta Cranbourne, CAE,Managing Director of ASCE
  • Ron Rosenbaum, Chief Global Marketing & Business Development Officer of ASIS International
  • Tracy Talbot, Senior Vice President of Marketing Solutions, McKinley Advisors

Wed 5/20 at 1 p.m. – Marketing Your Virtual Event: #ExpoChat on Twitter

More info.


Wed 5/20 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Wed 5/20 at 1 p.m. – What Do Nonprofits Need From Their Tech Leaders?

Technology leaders at nonprofit organizations come in all sorts and job descriptions, according to the resources and the needs of the organizations they serve. Some organizations have a CIO, others an IT Director, and sometimes a Finance, Operations, Administrative, or Programs executive or manager takes on the technology leadership role. But what do nonprofits need from their tech leaders? Hear about the indispensable qualities or capabilities that all tech leaders should have, regardless of what they otherwise do. More info/register.

Host: Community IT

Presenters: Peter Mirus and David Deal, co-founders, Build Consulting


Wed 5/20 at 2 p.m. – Shifting Your Events Online During COVID-19

Learn how, in a short amount of time, two organizations shifted their in-person events to an online format during the coronavirus (COVID-19) crisis. Find out how they determined the purpose of events, evaluated different scenarios, selected an online platform, leveraged their talents, and delivered successful events. Hear how they managed these programmatic changes and what lessons they learned throughout the process. More info/register.

Host: GrantSpace

Presenters:

  • Taina Sanon,Membership Director,Nonprofit New York
  • Alexa Salame,Learning and Resources Manager,Nonprofit New York
  • Chris Bunting,Curriculum Design Manager,Candid

Wed 5/20 at 2:30 p.m. – Leading with Our Values: Diversity, Equity and Inclusion (DEI) During and Beyond COVID-19

The COVID-19 pandemic is a global event, but it is not impacting every population or community in the same way. Inequitable access to healthcare, childcare and other services means not everyone is in the same state of emergency. Throughout history, disease outbreaks have highlighted structural inequities based on race, ethnicity, ability, socio-economic status and other social identities. What does that mean for Diversity, Equity and Inclusion in our institutions? What does it look like to lead with our values? More info/register.

Host: Event Garde

Presenters:

  • Krista Rowe, CTF, Event Garde’s Director of Diversity, Equity, Inclusion
  • James Bell III, DSW-C, MSW, State Assistant Administrator, Michigan Dept. of Health and Human Services
  • Aaron Wolowiec (moderator), CEO & Founder, Event Garde

Thu 5/21 from 9 a.m. to 3 p.m. – The Virtual Community Expo

Communities are important. They help us learn, grow, share and most importantly, connect—which is especially important during these difficult times. But creating great communities that serve this purpose, or any purpose, can be difficult to perfect, even for the seasoned Community Manager or enterprise organization. hear from 30+ speakers on all things that matter in the community space. More info/register.

Host: Vanilla Forums


Thu 5/21 from 11 a.m. to 3 p.m. – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Thu 5/21 at 12 p.m. – Pivoting from Paralyzed to Productive: Taking Control of Your Narrative and Rewriting Your Reality

You may be experiencing a variety of financial, mental and emotional hardships that you have never navigated before. Feeling lost or even paralyzed is completely normal, but it’s important to recognize that there is a unique opportunity to have the most tremendous professional and personal comeback you could have ever imagined. Great things never come from your comfort zone. Learn how to practice a servanthood sales strategy, rebrand your professional persona, and accomplish your goals, one day at a time. 1 CMP credit. More info/register.

Host: MPI

Presenter: Courtney Stanley, Keynote Speaker, Podcaster & Career Coach, CS Consulting


Thu 5/21 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Find out about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Thu 5/21 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Thu 5/21 at 1 p.m. – Website Trends: Digital Is Now Your Primary Channel – Are You Prepared?

Over the past few weeks, digital platforms have become the primary communication tool for most organizations. One can only assume that for the foreseeable future, this is our new normal. Find out how the digital landscape is changing based on recent events, what your member’s expectations are of a web experience, what incremental changes will drive action around advocacy, events and registration, and how you should reset your strategic vision for the rest of 2020 and plan for 2021. More info/register.

Host: Accella

Presenters:

  • Mike Sanoff, Sr Director of Marketing, American Hotel & Lodging Association
  • Alyssa Hulka, VP of Digital Strategy, Accella

Thu 5/21 at 1 p.m. – Nonprofit Data for Beginners: Making Use of Your Data

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. In the final session, we will discuss the various ways you will need to manage and use the data you’ve collected. We’ll consider the logistics of entering, storing, and maintaining your data. We’ll also look at how to develop an action plan that ensures your data program is useful and sustainable. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/21 at 2 p.m. – Drive Member Engagement & Revenue by Marketing Your Career Center (post COVID-19)

Learn how the National Council for Behavioral Health successfully pivoted from their annual live event in which thousands of members look forward to receiving their physical recruitment guide to marketing it totally digitally, all while maintaining a positive return on investment. 1 CAE credit. More info/register.

Host: Web Scribble

Presenters:

  • Nicholas Thomas, Director, Content Marketing at National Council for Behavioral Health
  • Dawn DiLorenzo, Director of Marketing, Web Scribble
  • Gretchen Fisk, Senior Customer Success Manager, Web Scribble

Thu 5/21 at 3 p.m. – Short Term Strategy and Performance Measurement

Join us for a discussion with executives on performance management and how our current situation has created short term challenges and strategic adjustments. We will discuss key metrics to measure over the next 6 months and their considerations on the broader outlook of the business. More info/register.

Host: Association Analytics


Thu 5/21 at 3:30 p.m. – Leading Through Crisis and Uncertainty: A CEO Dialogue

This CEO dialogue will include real-life examples of leading through a variety of crises and examine key topics, including managing through uncertainty and rebuilding afterward. Both business and personal considerations will be explored. In conversation among peers, hear others’ experiences and explore strategies that you can use as you lead your association through the current health and economic crisis. More info/register.

Host: ASAE

Presenters:

  • Brad Dean, president and CEO, Discover Puerto Rico
  • Abe Eshkenazi, CSCP, CPA, CAE, chief executive officer, Association for Supply Chain Management
  • Stefanie Reeves, FASAE, CAE, executive director, Maryland Psychological Association
  • Susan Robertson, CAE (moderator), president and CEO, ASAE: The Center for Association Leadership

Thu 5/21 at 3:30 p.m. – The Impact of a Low Touch Economy on Associations – What is Your Strategy in the New World?

We are seeing the impact the pandemic is having on the economy and have conducted several focus groups since March to get perspectives on the longer term impact this will have on associations. Hear the outcome of this research as well as a perspective on the longer term impact beyond the current pandemic and how to navigate it. The discussion will focus on expected behavioral shifts and which innovation opportunities they will bring as well as the base case economic scenarios and strategies for you to adopt. 0.5 credit. More info/register.

Host: .orgCommunity

Presenters: Sherry Budziak, Founder & CEO, and Sharon Rice, Managing Director, Business Strategy, .orgCommunity


Thu 5/21 at 4 p.m. – Everything Ethics

Learn about ethical requirements that apply to association executives. Find out what should be included in an association’s Code of Ethics and look at best practices for successful operations. Review the policies and procedures that are often used by the most high-functioning associations, including the benefits of having an ethics committee. Explore ways to measure effectiveness and evaluate compliance with internal and external ethical requirements. More info/register.

Host: Mid-Atlantic Society of Association Executives

Presenters: Kayci Petenko, Esq. and Noel Fleming, Esq., Fleming Petenko Law


Fri 5/22 at 1 p.m. – Virtual Idea Swap: Chapters in the COVID-19 Era

It’s safe to say that our support for components (chapters et al) took on a different look this past month. With three months under our belts, let’s look at what’s working, what needs to be changed and what’s next. We’ll use Zoom Breakout rooms to problem-solve the questions you bring. Come with your virtual sleeves rolled up. More info/register.

Host: Mariner Management


Fri 5/22 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/22 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Wed 5/27 at 1 p.m. – Moving Training and Certification Online in Less Time

Continuing education providers have talked about digital transformation for years. Yet circumstances beyond everyone’s control are now forcing organizations to launch pure online models nearly overnight. Participants expect a modern, engaging certification experience that fully supports their lifelong learning journey. And development teams are rushing to respond.

But under today’s extraordinary circumstances, how can you rapidly build a solution without jeopardizing quality? 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Ashish Rangnekar, CEO and Co-Founder at BenchPrep

Thu 5/28 at 1 p.m. – Global partnerships in the COVID-19 era

At the same time associations are experiencing unprecedented challenges due to COVID-19, members have never needed their associations more. This webinar features association leaders and consultants sharing their successful partnership experiences, thoughts on how associations should approach the post-COVID-19 landscape, and ideas for creating more innovative, sustainable, and satisfying partnerships to advance their global missions. More info/register.

Host: ASAE International Associations Advisory Council

Presenters:

  • Steven Basart, Kellen
  • Joanne Joham, International Congress and Convention Association
  • Şirin Köprücü, StrategicStraits, Inc.
  • Magdalena Mook, International Coach Federation
  • Tommy Goodwin (moderator), Project Management Institute

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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UPDATED 5-11-20… look for “NEW” in front of date

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events, design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team.

Student/fraternal chapters. Will college students return to campus this fall? Who knows! If you have student chapters, WBT Systems shares some ideas for creating a virtual fraternal or student chapter experience.

Engaging virtual events. I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!) and I can tell you, NDP Live was not a boring online event. However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better.

Virtual conference networking. One of the reasons NDP Live was an effective learning experience is because participants had a chance during the breakout sessions and post-event happy hour to share ideas. A critical component of any digital learning experience is connecting with others. In their most recent post, MemberSuite describes options for attendee networking at virtual events. Some may only apply to virtual campus platforms, but others make sense on any online platform.

Digital learning experiments. Associations now have permission to play with digital experimentation so take advantage, but keep this advice from Lowell Aplebaum, CAE, in mind: “If you want your digital learning experiences to stand out, they have to embrace adult learning approaches—specifically they have to be virtual-experiential and interactive.” Exactly.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • A parody screensaver for anxious times. (Zooooom.us)
  • Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. (Yeti)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Make a sauce, pesto or other condiment-type-thing once, then bring it back for encore performances, like striped mullet with chermoula or turmeric sauce. Or flounder with dill pesto—the pesto is returning tonight as an accompaniment for sautéed soft shell crabs, not that they need anything.
  • Let’s get something straight, I’ve always liked making bread, I’m not a pandemic-Johnettey-come-lately bread baker, although I encourage that trend and welcome all of you to our fold. This weekend we demolished a loaf of buttermilk honey bread, a recipe from The Bread Bible by Beth Hensperger, which is on sale for only $2.99 right now—Kindle version. And, thank god, I just learned today that my yeast order from King Arthur is on its way. Phew.
  • I dug out a bunch of wild salmon fillets from the deeps of our chest freezer to make salmon and bok choy green coconut curry—made mine with pac choi, a bok choy cousin. Dang, it was good, especially over the frozen cauliflower rice I forgot I had.
  • Sautéed greens are usually on our menu once a week. This week, the mix included kale, radish greens, turnip greens and green cabbage, along with bacon, spring onions, carrot, jalapeno, orange bell pepper, dried apricots and sliced almonds.
  • The highlight of the week might have been a cocktail, although the curry was right up there: retox cocktail featuring muddled jalapeño slices, maple syrup, lime juice (instead of lemon) and reposado tequila. On the side, Hickory Grove cheese from Chapel Hill Creamery was a nice balancing act to the tart heat.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/8 at 12 p.m.* – Meeting Executive Re-Think Tank on Lessons Learned & Continued Impact

Join a virtual roundtable to debrief, debate and discuss COVID-19’s impact on our businesses, events, teams, and the overall meeting and events industry. In a moderated, peer discussion format we will focus on lessons learned and what we see happening in the months ahead. Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. More info/register.

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra W. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/8 at 1 p.m. – Short-Term Pivots, Long-Term Implications: Navigating the Path to the New Normal

The situation created by the spread of the coronavirus and COVID-19 has made it necessary for most of us to re-think our learning businesses and make rapid, often difficult decisions to get by in the short term. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. So, we hope you will come prepared to share what you are doing and your perspective on the future. More info/register.

Host: Leading Learning

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders of Tagoras and Leading Learning
  • Mona Johnson, MBA, CAE, managing director, SRNT University, Society for Research on Nicotine and Tobacco (SRNT)
  • Jack Coursen, director, ASHA Professional Development, American Speech-Language-Hearing Association (ASHA)
  • Maddie Grant, culture designer and digital strategist at Human Workplaces

Fri 5/8 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/8 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/8 at 2 p.m. – The Impact of COVID-19 on Small Staff Associations: A CEO Dialogue

The COVID-19 pandemic has created significant financial and workforce challenges, meeting cancellations, and planning disruptions for all associations. The impact on small-staff associations is magnified by their leaner resources, smaller budgets, and limited ability to pivot in the face of turbulence. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register.

Host: ASAE

Presenters:

  • Kerwin Brown, CAE, president and CEO, Bakery Equipment Manufacturers and Allieds
  • Janice Crampton, CAEP, executive director/CEO, Association of Independent School Admission Professionals
  • Tara Puckey, chief staff officer, Radio Television Digital News Association
  • Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives
  • Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership

Mon 5/11 at 12 p.m. – Secrets to Work/Life Balance for the Working Mom

We all have responsibilities, whether caring for children or elderly parents or pursuing personal interests, activities, or hobbies. Some of us are in the “sandwich generation,” meaning that we’re juggling the challenge of school-age children and aging parents or family members. We must be equipped to resolve personal and workplace issues, juggle conflicting responsibilities and balance personal and workplace roles. Learn how you can balance your act – when family life matters from someone who has conquered the balancing act and lives and works stress-free. More info/register.

Host: MPI

Presenter: Sharon M. Weinstein, MS, RN, CRNI-R, FACW, FAAN, CSP


Mon 5/11 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/12 at 7 a.m. – IMEX Community Day Rebroadcast: Prepare Your Organization For Post COVID-19

No one knows exactly what the world will be like after COVID-19. Waiting to act until the pandemic subsides could be detrimental to your organization. Learn about the importance of building ecosystems, agility and data and hear an industry panel consider the implications for business events. More info/register.

Host: PCMA

Presenters

  • Rik Vera, international business strategist
  • Tracy Bury, Deputy Chief Executive at the World Confederation for Physical Therapy
  • Gerd De Bruycker, marketing director at Cisco Systems
  • Dale Parmenter, founder, drpg

NEW: Tue 5/12 from 9 a.m. to 2 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Tue 5/12 at 2 p.m. – Case in Point Lessons Learned from a 12-hour GMID Virtual Broadcast (Session 1 of 2)

On April 14, MPI hosted a 12-hour virtual broadcast, bringing together 11,000 community members from around the world for a solutions and action-based summit for Global Meetings Industry Day: Virtual. What lessons did MPI learn from this experience, what will MPI do differently next time and how can organizations be agile enough to make changes when crises occur. Join us for this conversation on digital broadcast events—one of the many types of virtual experiences that can help bring communities together. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Lori Pugh Marcum, CMP, CMM, HMCC, Lead Manager, Event Programs & Production, Meeting Professionals International


Tue 5/12 at 2 p.m. – Expert Tips for Producing Virtual Experiences that Resonate on Any Budget

Learn the important implications behind letting content and strategy drive your virtual solution, as well as the reasoning behind using a production team to support the delivery of various software platforms. Hear about the successes – and stresses – of the virtual production process. More info/register.

Host: Smart Meetings

Presenters:

  • David Kenyon, Senior Vice President of Production at LEO Events
  • Chad Hines, Vice President, Sales & Live Events at Bluewater
  • Shelley Hodgkinson, Senior Director of Event Solutions for Walmart

Tue 5/12 at 3 p.m. – Cultivating True Success in the “New Normal” (Session 2 of 2)

We are living in unprecedented times that are and will continue to evolve and change our lives forever. How can you cultivate True Success in the New Normal? Hear three vital steps to help you flourish, regardless of what is happening in the world. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Dr. Elizabeth Lombardo, Ph.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC


Tue 5/12 at 3 p.m. – How Do Members (Especially New Members) Want to Be Engaged?

Join us as we each slip into our member’s shoes and look at engagement from their perspective. Discuss how engagement feels, and the seemingly benign things associations do that derail engagement. Weigh in on the differences in member engagement between trade and professional associations. Share engaging ideas that you can use in your career and for your association. More info/register.

Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media

Presenters:

  • Reggie Henry, CAE, Information and Engagement Officer, ASAE
  • Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment
  • Eric Lanke, President/CEO, National Fluid Power Association
  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC

Tue 5/12 at 6 p.m. – Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer

If you have Google Analytics, you have insights waiting to be discovered. Learn about the proper setup of Google Analytics, the most useful reports in your Analytics, which reports answer which questions and support which decisions, and how to make sure you get the right information out of your Analytics quickly and efficiently. More info/register.

Host: Orbit Media

Presenter: Andy Crestodina, Co-Founder/CMO, Orbit Media


Tue 5/12 at 7 p.m. – Grapes and Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde


Wed 5/13 at 5 a.m. – Pivot Your Event from Live to Virtual

‘Anything that can go wrong, will go wrong’ is a common maxim of event planners globally, who navigate the often choppy-waters of event disruptions. With COVID19 driving face-to-face events online, how do you make the immediate pivot to turn an in-person event into a compelling virtual experience? Hear case studies of companies that have switched to large scale virtual events in the past few months, learn to navigate the digital environment and develop ways to design for peak audience engagement online. 1 CMP credit. More info/register.

Hosts: PCMA and MISE

Presenter: Darren Chuckry, Chair of the Marketing Society and the Regional VP of PCMA


NEW: Wed 5/13 from 9 a.m. to 1:30 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Wed 5/13 from 10:30 a.m. to 1:30 p.m. – Tap Chapters as a Member Engagement Channel

Dive deep into the data on membership needs, loyalty, and behavior. Exploring the data, we’ll work to create strategies that help your chapters generate engagement and value based on your members’ career stages. Not only will you walk away with a playbook of new ways to engage the next big wave of individuals starting their careers or reinventing themselves, but you’ll also uncover ways to better prepare volunteers to be the face of your association. 3 CAE credits. More info/register ($29 fee includes $10 Grubhub eGift Card for lunch).

Hosts: Billhighway, Mariner Management and Community Brands


NEW: Wed 5/13 at 11 a.m. – The ROI of Words

As important as website design and functionality is, so is excellent influence copy, perhaps more important. Regardless of your desire, getting members back into the fold or inviting the uninitiated, you must clearly explain the value of membership. Learn how to write the kind of benefit (or “what’s in it for me”) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president, Rigsbee Research


Wed 5/13 at 12 p.m. – Optimize Your Data to Deliver Conversion

Most associations are sitting on a wealth of transactional and behavioral data about their members. With so many data sources, it’s hard to know how best to use them. Learn how to develop the right segmentation strategy to ensure conversion, build an engagement algorithm that supports marketing and membership efforts long term, and use your marketing technology tools to take immediate action on the stories your data reveals. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Maneesha Manges and Adam Higgins of HighRoad Solutions


Wed 5/13 at 12 p.m. – Avoiding Burnout and Managing Stress

Stress is commonplace for those who work in the meetings industry. “Event Planner” continues to land in the top five – on the top 10 list – of the most stressful careers year after year. While those in this industry are ‘used’ to some level of stress, it seems that it is not going to lighten up anytime soon – for anyone. hear from a 25+ year meetings executive who left the industry after her own experience with burnout. Her story, what to look for, what it looks like if you do nothing about it, and immediate (and simple!) ways you can protect yourself from falling into the burnout rut. 1 CMP credit. More info/register.

Host: MPI

Presenter: Rachelle Stone, Trusted Adviser, Consultant, & Coach, R Stone Consulting


Wed 5/13 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/13 at 1 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

The fundamentals of great in-person events also apply to virtual events: promotion, registration, driving and capturing attendee engagement, gathering feedback, etc.—but there are some unique differences and details you should be aware of if you want to make the successful transition to virtual. More info/register.

Host: Meetings Today

Presenter: McNeel Keenan, Vice President, Product Management, Cvent


NEW: Wed 5/13 at 1:15 p.m. – Not Just ‘Phoning It In’: Ensuring Productivity in the New Reality

Organizations around the world have been forced to move to a completely digital workplace. The good news is that building a productive digital workplace isn’t nearly as difficult or expensive as renovating your physical office space! While digital workplace tools are easier than ever to deploy, a lack of planning and structure can obstruct collaboration and communication. CAE credit maybe. More info/register.

Host: FAR (formerly the Finance & Administration Roundtable)

Presenters: Tom Jelen, Strategic Consultant, Delcor  & Dan Lautman, Senior Technology Consultant, Delcor


NEW: Wed 5/13 at 2 p.m. – Legal Governance Challenges for Associations During a Pandemic

COVID-19 has not only thrown a huge monkey wrench into associations’ planned in-person meetings and conferences, but has also thrown a big curveball into association governance. This webinar will answer a host of pressing governance questions and offer real-time, practical advice and guidance, best practices, and suggestions for avoiding pitfalls. More info/register.

Host: Association Societies Alliance

Presenter: Jeffrey S. Tenenbaum, Esq. Managing Partner Tenenbaum Law Group LLC


Wed 5/13 at 2 p.m. – Going Virtual Overnight: A Retrospective

In March, when workplaces everywhere found themselves suddenly needing to support a fully remote staff, even those that had started down the path of accommodating more telework and remote-only employees were thrown for a loop. So, let’s talk about it. Agile methodologies include the concept of a retrospective – taking the time, as a team, to look back on a specific period of time or event and discuss what went well, what went not-so-well, what happened, what didn’t happen, and what should happen next time. Let’s work together to create real, helpful insights and guidance for our peers (and future selves). More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 5/13 at 2 p.m. – Monetizing Your Virtual Conference When Competing with Free

Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. Explore virtual experience quality filters that will best position your event for participation, value and revenue.

Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Lisa Block, Executive Vice President, Conference Strategy & Design, Velvet Chainsaw Consulting
  • Dave Lutz, Managing Director, Velvet Chainsaw Consulting

Wed 5/13 at 2 p.m. – Growing Non-Dues Revenue in Times of Crisis & Beyond

Most associations are facing challenges when it comes to generating non-dues revenue during our current crisis. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. 1 CAE credit. More info/register.

Hosts: Naylor Association Solutions and Association Adviser

Presenters:

  • Laura Taylor, Vice President of Digital Operations, Naylor Association Solutions
  • John Bacon, Senior Group Publisher, Naylor Association Solutions

Wed 5/13 at 2 p.m. – The New Turnaround CEO

In this crisis, leaders have been thrust into the role of turnaround CEO. From setting short-term, survival strategies to establishing the vision necessary for long-term sustainability, association CEOs must maintain some level of stability while leading organizations through rapidly evolving challenges and opportunities. Gain an understanding of the critical skills for “turnaround” leadership. Distinguish between leadership approaches for times of stability and approaches for times of significant change or crisis. Gain leadership insights and best practices from the front lines of COVID-19 that can be applied across association sectors. More info/register.

Host: McKinley Advisors

Presenters:

  • Abe Eshkenazi, CAE, CEO of the Association for Supply Chain Management
  • Bob Chalker, CEO of NACE International
  • Jay Younger, FASAE, president and CEO of McKinley Advisors
  • David Gammel (facilitator), FASAE, CAE, principal, McKinley Advisors

Wed 5/13 at 2 p.m. – Boosting Audience Engagement at Virtual Meetings

As more meetings are taking place remotely, with attendees joining virtually, event planners must content with a wide range of challenges and distractions in keeping their interest. Hear strategies for delivering a virtual meeting program that truly engages your audience and elevates your event to must-attend status. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Beth Surmont CAE, CMP, Director of Experience Design, 360 Live Media
  • Judy Rees, virtual facilitator
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Wed 5/13 at 2:30 p.m. – Unlocking Engagement in a Remote World with Digital Events

Over the past month, planners are faced with the challenge of transitioning their events to the virtual world. Learn how meals can bring everyone to the table while they log in remotely, driving not only attendance but also engagement from attendees. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Heather Grobaski, Grubhub


NEW: Thu 5/14 from 8:30 a.m. to 2 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Thu 5/14 at 11:30 a.m. – Fundamentals of Member Marketing for Small Staff Associations

Learn how to develop member personas and understand members by loyalty segments, a 5-step member recruitment process, and top ways for recruiting and retaining members. More info/register.

Host: YourMembership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, Community Brands


Thu 5/14 at 12 p.m. – Leading Virtual Teams Effectively and Productively

Hear ideas and tips that will increase your leadership effectiveness and teamwork productivity, when working remotely. Understand the link between trust and effective and productive leadership and teamwork. Learn tangible and measurable actions you can take immediately in the areas of communications, information sharing, interactions, empathy, dealing with customers, and more to increase your leadership effectiveness, team productivity, and customer and vendor retention. More info/register.

Host: MPI

Presenter: Dr. Yoram Solomon, the author of The Book of TrustCulture Starts with YOU, Not Your Boss


Thu 5/14 at 12:30 p.m. – Scholarly Events: Is Virtual the New Norm?

With the global uncertainty around physical conferences, it’s unclear when live events will be held again. Some believe that they won’t be back before the end of this year. So, we have invited a group of experts to discuss how research conferences may be changed forever. In this webinar, we will look at the biggest questions around virtual conferencing and address some of the key issues. More info/register.

Host: Ex Ordo


Thu 5/14 at 1 p.m. – Nonprofit Data for Beginners: Hunting Down the Data 

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. More often than not, the most useful data won’t be found already neatly laid out in a spreadsheet. You might find extremely valuable data in handwritten staff notes, in multiple software systems, or public repositories. We’ll discuss where different data can live, which sources of data might be useful, and where and how you can collect it to be ready for analysis. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/14 at 2 p.m. – How We Pivoted to a 100% Virtual Event in 2 Weeks

Just two weeks before their annual two-day conference, ASi shifted their iNNOVATIONS conference to a 100% virtual event—with an 81% increase in attendance. Learn how they used three different types of video to deliver an engaging virtual experience; best practices for sponsorship, registration pricing, and non-dues revenue; how they made the most of their website and mobile app to deliver conference materials; and community-building tools like virtual “appy hour” and private group chats. More info/register.

Host: Gather Voices

Presenters:

  • Edward Wendling, Global Vice-President of Advanced Solutions International (ASi)
  • Michael Hoffman, co-founder and CEO of Gather Voices

Thu 5/14 at 3 p.m. – Staying Connected and Relevant with Members

Finding ways to provide members with relevant information and services in their time of need is critical to staying relevant and building loyalty. In this session, we’ll discuss ideas and tools to provide useful, relevant content to members to keep them engaged during this time of unique challenges. More info/register.

Host: Association Analytics


Thu 5/14 at 3:30 p.m. – The Evolution of Work in Disruptive Times

As we adapt to what will likely be a long road to the newest version of “normalcy,” we will need to become more resourceful, innovative, and creative in how we will get out work done through flexible, agile, and cost-effective means. Hear tips for shifting organizational culture toward the new world of work; how to utilize technology to improve workflow efficiency, communication, and management via virtual work collaboration; and how to leverage the rise of the flexible workforce. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Stuart Meyer, Founder & Storyteller at Social Frequency Media


NEW: Thu 5/14 at 4 p.m. – What Do You Do When Everyone Has to Work Remotely? Technology Take-Aways & Lessons Learned

Within a few days, organizations were faced with transforming their daily, brick and mortar operations into a virtual environment, leaving several key business functions to be rethought, and quickly. Walk away with a tool kit that can be used to immediately enhance your current virtual operations as well as considerations for your business continuity plans. 1 CAE credit. More info/register.

Host: Mid-Atlantic Society of Association Executives

Presenters:

  • Brian Atchison, PICS ITech
  • Terry Rossi, PICS ITech
  • Chris Hartman, PA Med Society, Senior Director of IT
  • Marty Raniowski, PA Med Society, Executive Vice President
  • Heather Wilson, PA Med Society, Deputy Executive Vice President
  • Jason Harbonic (Moderator), Association, TEAM

Fri 5/15 at 12:30 p.m. – Event Contracts in the Age of COVID-19

Join us for Legalease with the Ladies, the first in a series of legal topics in the Meetings & Events industry. Discussion will include: contract clauses related to COVID-19, general contract language, and Q&A. More info/register.

Presenters:

  • Barbara Dunn, partner at Barnes & Thornburg LLP (representing group clients)
  • Lisa Sommer Devlin, Devlin Law Firm P.C. (representing hotel clients)

Fri 5/15 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/15 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/15 at 2 p.m. – The Cvent Source: Group Business Insights

This series of webinars is based on proprietary data from the Cvent Supplier Network (CSN), overall meetings and events trends, and observations from proven third-party experts in the hospitality space. Join us for a monthly look at planning for the industry’s restart. More info/register.

Host: Cvent

Presenter: Jeffrey Emenecker, Senior Director, Analytics, Cvent


NEW: Tue 5/19 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Tue 5/19 at 1 p.m. – Advocacy from Afar: 6 Takeaways for Advocacy and Conference Programs during (and after!) COVID-19

The COVID-19 outbreak cancelled annual conferences and fly-in plans for many associations. As a result, associations are turning to virtual and remote options to facilitate engagement among their members and with policymakers. At associations pivot to virtual advocacy, what tactics should they leverage? What new technologies can they employ? Can they still involve vendors and generate non-dues revenue with virtual fly-ins and conferences? Find out the answers to these questions and more in this webinar featuring association advocacy and event experts sharing their experiences helping associations advance their priorities while traditional fly-ins, conferences and face-to-face meetings are impossible. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Kristin St. John, Deputy Director, National Association of Community Health Center
  • David Lusk, Founder, Key Advocacy
  • Matthew Zablud, Partner, Beekeeper Group
  • Bridgid Myers, Principal, Forward Events Group

NEW: Wed 5/20 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


NEW: Thu 5/21 from 11 a.m. to 3 p.m. – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Thu 5/21 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Find out about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Fri 5/22 at 1 p.m. – Virtual Idea Swap: Chapters in the COVID-19 Era

It’s safe to say that our support for components (chapters et al) took on a different look this past month. With three months under our belts, let’s look at what’s working, what needs to be changed and what’s next. We’ll use Zoom Breakout rooms to problem-solve the questions you bring. Come with your virtual sleeves rolled up. More info/register.

Host: Mariner Management


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too. So, I’m sorry or you’re welcome, whichever one applies.

Virtual worlds for association events. Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. But after attending MemberSuite’s The Echo Virtual Summit (powered by VirBELA), I am sold.

My virtual summit experience didn’t require a VR headset like some of the experiences described by Lowell Aplebaum and Rhea Steele. They suggest associations go beyond Zoom and other web-conferencing tools and consider virtual reality for association meetings and events. “If we are looking to affirm our associations are dynamic, meaningful homes for connection and community, it is time to start looking further forward and creating elevated connection experiences.”

Then, see what Aaron Frank at Singularity Hub has to say about the spiking interest in virtual worlds for online collaboration. Virtual worlds don’t have the same issues of “non-verbal overload” and “lack of spatial distance” that cause Zoom fatigue. “In virtual worlds, users feel like they are at a place together and that place is persistent. This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging—from Elisa Pratt at Association Success.

Virtual presenters. WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors.

Chapter virtual education. Chapters have always been the community hub for members—and they can continue that role with virtual events. Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education.

Virtual conference session formats. Arianna Rehak at Matchbox Virtual Media explains how to design virtual conference sessions for different outcomes, for example, teaching a process, stoking community conversation, and more.

Virtual event sponsorships. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • 20 great questions to ask right now instead of “How are you doing?” (Elizabeth Weingarten, Quartz)
  • Your assignment: search for and buy local cheese. America’s artisan cheese industry is struggling to survive without restaurants. (Anne Saxelby, Eater)
  • “My restaurant was my life for 20 years. Does the world need it anymore?” She writes like a goddess, but this is anguishing to read. (Gabrielle Hamilton, New York Times)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • I’m constantly jotting down and pinning recipe ideas, including one recently for stuffed flounder. But when it was time to cook, I found myself ignoring the recipe and winging it instead. And you know what? It was fantastic. I mixed up a package of thawed and squeezed frozen spinach, sort of softened cream cheese, grated parmesan, chopped parsley, garlic powder, and a mix of Italian and panko breadcrumbs. Topped the fillets, baked, and wow. Trust your gut, people.
  • The next night I topped striped bass with some homemade basil pesto. I make lots of pesto during the summer and freeze it for the rest of the year.
  • Because I have a surplus of sage, I made sage-walnut pesto this weekend. I plan to toss it with roasted caramelized kabocha squash for tonight’s dinner. And what else? Maybe I’ll add it to some fish, potatoes (now that would be good) or root veggies, and freeze what I don’t use this week.
  • In a chicken-buying frenzy at Mae Farms a few weeks ago, I took home a bunch of drumsticks they had from Dawnbreaker Farms. Farm chicken looks so much better than supermarket chicken—pinker and not water-logged and puffed up like it’s on roids. I made this turmeric chicken recipe. Oh my, so good. I added extra water to the sauce and now I have leftover sauce too. I’m tempted to slurp it down plain but will resist and use it on something else, maybe eggs or rice.
  • Never has risotto been so easy. I made lemon risotto with asparagus, peas and leeks in the Instant Pot. It’s a forgiving method. After the initial steam, I left it for a few hours while we hung out on the deck. When I came back in, I finished the recipe. The rice didn’t have that bite like regular risotto but it tasted fantastic so no biggie.
  • I can’t seem to keep my flour canister full. Last weekend, I made cinnamon swirl quick bread for Sunday breakfast—and snacks and dessert. I chose this recipe because I had all the ingredients in house, including some very old buttermilk—regular buttermilk will do fine for the recipe. Somehow the bread was all gone by the next morning.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/1 at 9 a.m.* – Exec Connect: Navigating the New Normal

What does the future look like for your Association: business as usual, new norm, or time to make changes. How is your association demonstrating leadership to its members and community? Are you finding board members more receptive to change? What does a down economy mean for your association….how are you preparing  for shortfalls (budget, membership, advertising)? 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Gregory Offner, keynote speaker and disruption expert

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/1 at 12 p.m. – Technology Continuity in Times of Crisis: A CEO and CIO Dialogue

The COVID-19 pandemic has posed the biggest business continuity challenge the association community has ever seen. Organizations have adapted their operations to function in an emergency situation with no endpoint in sight. Looking forward, CEOs and CIOs should have critical conversations as they continue to refine their technology response to workforce changes. How resilient and adaptive are our business-critical systems? Are we providing seamless service delivery to our employees and members? How will our technology need to change when we return to an office environment, and what modifications will need to be made to support a hybrid workforce? More info/register.

Host: ASAE

Presenters:

  • Mark Golden, FASAE, CAE, executive director, National Society of Professional Engineers
  • John Sullivan, chief information officer, American Chemical Society
  • Mark Dorsey, FASAE, CAE, chief executive officer, Construction Specifications Institute
  • Kara Freeman Lee, MBA, PMP, CAE, senior vice president and chief operating officer, American Council on Education
  • Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership

Fri 5/1 at 12 p.m. – Food Safety: What is the New Normal and How do Meeting Planners Need to Prepare?

While COVID-19 has not been proven to be transferable through food, can it theoretically be possible? Think about all the touch points there is with the food and beverage we serve at events. Food safety is something planners often overlook, relying on caterers to handle. In the new normal, what do we need to consider about our attendees safety as it relates to the food and beverage we serve them. Buffets vs plated vs boxed? Single-serve prepackaged food? Seating & social distancing? Sneeze guards? Number of servers? Hand washing stations? Bottled water? 1 CMP credit. More info/register.

Host: MPI

Presenter: Tracy Stuckrath, Founder and Chief Food Officer, Thrive! Meetings & Events


Fri 5/1 at 1 p.m. – How the American Association of Geographers (AAG) Took Their Annual Meeting Virtual

Hear how AAG moved their annual meeting to virtual. As an early April conference, they were one of the first to have to make the shift. 1500+ people attended virtually over a 5 day period. Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. This presentation will be followed up with a live Q&A session with special guest, Reggie Henry. More info/register.

Host: OpenWater

Presenters:

  • Oscar Larson, Director of Conferences, AAG
  • Reggie Henry, CIO of ASAE
  • Kunal Johar, CTO, OpenWater

Fri 5/1 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/1 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeings are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/1 at 12 p.m. – Reactor, Planner, Experimenter? Diverse Approaches = Better Outcomes

Do you find yourself learning more in a retrospective than the kickoff? How do you figure out the real question or problem you are trying to solve rather than reacting to a series of symptoms? Join a panel of your peers to discuss: What does it mean to you to identify and treat causes versus symptoms? Do you have an a-ha moment AFTER you are in the heat of a problem of the root case? How do you set up an environment to ‘work to learn’? More info/register.

Host: George Rears


Mon 5/4 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

NEW: Mon 5/4 at 3 p.m. – Market Transformation Series: Associations

One of the biggest reckonings the current pandemic has brought to the surface is whether traditionally relied upon systems for delivering value are still pertinent. Nowhere has this conversation gone on longer than in the association market, where traditional membership value and models of delivery have ruled for decades. This discussion among association leaders and managers will take a look at the changing landscape for associations, the serious decisions they are facing, give a general guide on the discussions that are currently taking place on how to adjust for the climate, and hopefully bring into focus a future that is anything but certain. More info/register.

Host: Event Leadership Institute

Presenters:

  • Amy BurkeSenior Vice President, Engagement, Association Solutions, MCI – USA Association Solutions, and Executive Director, Special Libraries Association
  • Erin Fuller,President, MCI – USA Association Solutions
  • Kevin White,Founder & Chief Strategist, XPL
  • Kiki L’Italien,CEO, Association Chat
  • Paul Van Deventer,President & CEO, Meeting Professionals International

Tue 5/5 at 11:30 a.m. – Validate Your UX: How to Get the Most Out of Your Website Budget

Understand what usability testing is and why it is an important investment. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register.

Host: Astriata


Tue 5/5 at 12 p.m. – Creating Quick Wins for Convincing Your Team to Use Data Analytics (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.


NEW: Tue 5/5 at 12:30 p.m. – A Meeting of the Membership Minds
Join a discussion about running membership programs during a crisis. We will start the conversation and then field questions about the challenges we are facing and the changes we are making in growing and maintaining membership programs in these unusual times. Join meeting. Meeting ID: 920 3258 2452. Password: 116939.

Hosts: Scott Oser and Dan Ratner


Tue 5/5 at 2 p.m. – COVID-19: Moving from Triage to Modeling a Future for your Association

Association executives have spent the past few weeks in triage as a result of the COVID-19 pandemic, moving operations to a virtual environment and making decisions about upcoming activities, meetings, events, and general operations. Scenario modeling and planning for the future are the next logical steps. Explore how to use scenario modeling to develop a plan with multiple options to address the rapid changes occurring in these challenging times. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Lisa Stover, CPA, CGMA, CAE, principal, CLA (CliftonLarsonAllen LLP)


Tue 5/5 at 2 p.m. – Staying Afloat: How Nonprofits, Associations and Corporations are Coping During COVID-19

Associations reliant on member renewals, nonprofits dependent on fundraising, and corporations who need to build and retain clients are all suffering during the 2020 Coronavirus crisis. Join a discussion with public and government affairs professionals from all three sectors to hear what’s happening on the ground and to learn best practices you can apply to your work. We’ll also discuss the Payment Protection Program, and how organizations are securing funding and resources for their employees. More info/register.

Host: FiscalNote

Presenters:

  • Jan Masaoka, Chief Executive Officer, California Association of Nonprofits
  • Mary Kate Cunningham, Vice President of Public Policy, American Society of Association Executives
  • Doug Pinkham, President, Public Affairs Council
  • Sherry Whitworth, Managing Director, FiscalNote

Tue 5/5 at 2 p.m. – Monetizing Virtual Events: Building Sponsorship Strategies

We’ve all been asked to make the leap to virtual events with unprecedented speed, and while virtual events can augment the reach of physical events, how can you monetize these events. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. Find out how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Meg Fasy, founder, FazeFWD


Tue 5/5 at 2 p.m. – Effective Speaker Training for Virtual Events

Learn how to train your speakers to give online presentations that kick-ass. Hear about the fundamentals of effective storytelling, how to create a persuasive presentation structure, tips for creating (and keeping) engagement in a virtual environment, and the traps of virtual presenting and how to avoid them. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Kerri Garbis, President & Founder, Ovation
  • Jamie Timperley, President, Dynamic Events
  • Allie Magyar, CEO, Hubb

Tue 5/5 at 2 p.m. – Technically Speaking: How to Talk AV

Learn the basics of audio-visual, including some equipment terminology, tips on working with your supplier, and ideas for when you’re working with a tight A/V budget. At least you’ll be able to speak in a common language with your supplier to ensure efficient planning and amazing results. More info/register.

Host: Smart Meetings

Presenter: Michael Granek, CSEP, President & COO of the Event Leadership Institute


Tue 5/5 at 4 p.m. – Association Women Technology Champions (AWTC) Cinco de Mayo Happy Hour

Join us for a virtual AWTC Happy Hour on Cinco de Mayo! Come with your best fun Zoom background and a non-work related fact about yourself. It’s going to be a party (social distance style). And don’t forget your preferred beverage. More info/register.

Organizer: AWTC

Hosts:

  • Tori Miller Liu, Director, Information Systems, American Speech-Language-Hearing Association
  • Christina (Tina) Marmor, Director, Marketing Events, Fonteva

NEW: Wed 5/6 at 11 a.m. – The ROI of Words: How to Write Website Copy that Will Drive Member Renewal and Recruitment

As important as website design and functionality is…so is excellent influence copy…perhaps more important. Regardless of your desire…getting members back into the fold or inviting the uninitiated…you must clearly explain the value of membership. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, president, Rigsbee Research


Wed 5/6 at 12 p.m. – Prosperity and Adversity: A Decade of Data and Insights

The Great Recession, February 2020, and today—these three points in time provide us with a remarkable window into the economy and how associations have navigated, responded and even thrived in times of prosperity and adversity. We will share data from our Economic Impact on Associations study, which originally launched during the Great Recession in 2009 and has gathered data every year since—including in the weeks leading up to the COVID-19 crisis. We’ll also share data collected in early May, which will provide a snapshot of where we stand today. More info/register.

Host: McKinley Advisors

Presenter: Shelley Sanner, M.A., CAE, Senior Vice President of Industry Relations, McKinley Advisors


Wed 5/6 at 12 p.m. – Driving Revenue when the Engine Stalls

In the blink of an eye, the pursuit of additional association revenue has shifted from nice-to-have for many to must-have for all. Cancelled conferences and member attrition concerns have resulted in identifying new revenue streams as code red priorities. Join this eye-opening workshop on how and where to pivot next.  Lewis serves as a guide on how to implement game-changing sponsor relationships and Dave focuses on how to become indispensable to your members. More info/register.

Host: Association Insights in Old Town

Presenters:

  • Lewis Flax of Flax Associates
  • David Schulman of Associations Rewired

Wed 5/6 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/6 at 1 p.m. – The Future of Advocacy

With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? How can “grasstops” advocates be trained to influence Congress? How can associations use social media to impact legislative outcomes? Hear insights on the emerging advocacy strategies to influence legislative outcomes, as well as update attendees on the status of Congressional office operations and activities in light of COVID-19. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the Congressional Management Foundation

Presenters:

  • Bradford Fitch, President and CEO, Congressional Management Foundation
  • Seth Turner, Director of Citizen Engagement, Congressional Management Foundation

NEW: Wed 5/6 at 3 p.m. – Market Transformation Series: New Venue Protocols

Every in-person event has three things: people, a program, and of course, a place.  But what will gathering look like in a Covid world? This is perhaps the biggest question producers, corporations, non-profits and certainly venues are pondering as we try to move forward during the next 12-18 months. Take a look at the science of cleaning in a virus-spreading world, hear how venue managers from large to small are developing new protocols to ensure guest safety in uncertain times, and find out what all of this means for the future of event design which is very much venue-dependent. More info/register.

Host: Event Leadership Institute

Presenters:

  • Antony Bonavita, CVEExecutive Vice President, Venue Operations, Cleveland Cavaliers/Rocket Mortgage FieldHouse
  • Ken Bickerton CIH CSP,VP & Sr. Safety and Industrial Hygiene Consultant, Phase Associates
  • Kevin White,Founder & Chief Strategist, XPL
  • Ryan Simonetti,Founder & CEO, Convene

Wed 5/6 at 3 p.m. – Developing Your Association’s COVID-19 Scenarios of the Future

Even as association boards, CEOs and senior executives manage the day-to-day operational challenges created by a global pandemic, they are beginning to ask a deeper question: how do we work together to navigate our association, our stakeholders, and our field through the next 18-36 months of serious risk and uncertainty? This foresight session will focus participants’ attention on developing high-impact scenarios of the future they can use as a meaningful learning resource, a powerful tool for effective decision-making, and a platform from which to build the critical new capacity their associations will need to survive and thrive in the months and years ahead. More info/register – $39 for Association Forum non-members.

Host: Association Forum

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC


NEW: Thu 5/7 at 12 p.m. – Mission Critical: How One Global Association Transformed its Live Annual Event to Virtual in Record Time

The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days. They knew how critical it was to their global community to deliver much-needed content. Hear the unvarnished truth about what they learned, what they’d do differently and the surprising results of the efforts of their team. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Conference architects and speakers: Colleen Creighton, CEO, AAS
    Jonathan Singer, PhD, AAS Board President and 2020 Program Chair
  • Sarah Michel (facilitator), VP, Velvet Chainsaw Consulting

Thu 5/7 at 12 p.m. – The Show Must Go On: Transforming Your Meeting to Virtual in the Wake of COVID-19

This year we have worked with our client partners to transform their essential events into new virtual formats so that they can engage their members, deliver essential content, and continue vital revenue streams for their associations. Hear several case studies on how we have transformed these meetings and how it can work for your association. More info/register.

Host: Talley Management Group (TMG)

Presenters:

  • Joe Sapp, TMG Chief Operating Officer
  • Danielle Barsuglia, TMG Meeting and Exhibit Manager
  • Cheryl Gallagher, TMG Senior Meeting Manager
  • Stephanie Moyer, TMG Meeting Manager
  • Heather Seasholtz (moderator), Director, TMG Meetings and Events Management

Thu 5/7 at 12 p.m. – IFTF Online Collaboration: A Global Communication Hackathon

Explore the future of human communication, collaboration and connection through emerging media technologies. The covid-19 pandemic has instigated an unprecedented global experiment as people around the world try to figure out how to translate their social, personal, and professional lives into the constraints of online tools and networks. The presenters are looking both at the urgent futures during this forced global hackathon, as well as the long-term futures of social virtual reality platforms where people will be embodied as 3D avatars and inhabit shared virtual worlds. More info/register.

Host: Institute for the Future

Presenters: Toshi Anders Hoo, Emerging Media Lab Director, and Mark Frauenfelder, Research Director, Institute for the Future


Thu 5/7 at 1 p.m. – Nonprofit Data for Beginners: Asking the Right Questions

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. Deciding early on what you will do with that data—and why you want it in the first place—will help you to define goals and approaches. We’ll talk through how to define your organization’s own data-based metrics strategy from the ground up. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/7 from 1:30 to 3:30 p.m. – Non-Dues-a-Palooza LIVE

Associations were desperate for non-dues ideas and exposure to innovative people and products before. But now in light of the thousands of association events that have been disrupted, there is no better time to look at diversifying revenue streams. We’re partnering with the big dogs to provide an incredible virtual experience for all Non Dues-a-Palooza registrants. All registrants get an all-access pass to Non Dues-a-Palooza LIVE on May 7 plus the in-person event September 24 in Nashville. More info/register (fee).

Host: Teri Carden, founder, ReviewMyAMS


Thu 5/7 at 2 p.m. – Monetizing Virtual Events: Update Your Event Model

We’ve all been asked to make the leap to virtual events with unprecedented speed, and while virtual events can augment the reach of physical events, how can you monetize these events. Explore strategies for updating your event model in light of the current climate. Find out how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Meg Fasy, founder, FazeFWD


Thu 5/7 at 2 p.m. – Create Connection and Raise Money Using Zoom for Virtual Fundraising Events

If you need to quickly create a virtual fundraising opportunity, learn how to apply the principles of creating successful in-person fundraising events to creating virtual events using Zoom. Discover how you can create profitable events that give your community the feeling of togetherness, even while keeping a physical distance. More info/register.

Host: TechSoup

Presenter: Quierra Trammel, founder, Tribe Table


Thu 5/7 at 3 p.m. – Projects that Lead to Analytics Success

Having a solid foundation for data analytics is a journey and requires your team to accomplish many small projects along the way. Now is the time to get started at these projects, so you are more prepared for the future that requires data to help inform key strategy decisions. In this session, you will hear from thought leaders from the association community who have implemented quick wins that provide a framework for your association’s analytics success. More info/register.

Host: Association Analytics


Thu 5/7 at 3:30 p.m. – Staying Sane, Motivated & Productive Right Now!

COVID-19 has huge economic impact for our business, but it also has a significant impact on our well-being and productivity. This program won’t help you with your cash deposits right now, but it will help you with your mental deposit and how you can improve your current work environment in a way that will help you stay sane, motivated and productive during these (ahem) challenging times. Hear about simple, actionable steps to improve your performance and productivity right now. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, IrishmanSpeaks


NEW: Thu 5/7 at 4 p.m. – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights


Thu 5/7 at 4 p.m. – Everything Must Change: Navigating Well Through Winds of Change (Reston/Loudon Swap Virtual Event)

Learn how to unveil the opportunities hidden beneath the surface of problems. Discover how to stay inspired and maintain optimism in your organization, understand the human side of change and communicate effectively, get rid of a culture of retreat and embrace a culture of advancing, mine for opportunities to better serve clients and not merely survive but thrive, and turn your COVID-19 experience into a debrief that sets a pattern for future preparation. RSVP.

Presenter: Carlton Reed, president, Carlton Reed Seminars


Fri 5/8 at 12 p.m. – Meeting Executive Re-Think Tank on Lessons Learned & Continued Impact

Join a virtual roundtable to debrief, debate and discuss COVID-19’s impact on our businesses, events, teams, and the overall meeting and events industry. In a moderated, peer discussion format we will focus on lessons learned and what we see happening in the months ahead. Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. More info/register.

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra W. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia

NEW: Fri 5/8 at 2 p.m. – The Impact of COVID-19 on Small Staff Associations: A CEO Dialogue

The COVID-19 pandemic has created significant financial and workforce challenges, meeting cancellations, and planning disruptions for all associations. The impact on small-staff associations is magnified by their leaner resources, smaller budgets, and limited ability to pivot in the face of turbulence. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register.

Host: ASAE

Presenters:

  • Kerwin Brown, CAE, president and CEO, Bakery Equipment Manufacturers and Allieds
  • Janice Crampton, CAEP, executive director/CEO, Association of Independent School Admission Professionals
  • Tara Puckey, chief staff officer, Radio Television Digital News Association
  • Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives
  • Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership

Tue 5/12 at 3 p.m. – How Do Members (Especially New Members) Want to Be Engaged?

Join us as we each slip into our member’s shoes and look at engagement from their perspective. Discuss how engagement feels, and the seemingly benign things associations do that derail engagement. Weigh in on the differences in member engagement between trade and professional associations. Share engaging ideas that you can use in your career and for your association. More info/register.

Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media

Presenters:

  • Reggie Henry, CAE, Information and Engagement Officer, ASAE
  • Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment
  • Eric Lanke, President/CEO, National Fluid Power Association
  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC

Wed 5/13 from 10:30 a.m. to 1:30 p.m. – Tap Chapters as a Member Engagement Channel

Dive deep into the data on membership needs, loyalty, and behavior. Exploring the data, we’ll work to create strategies that help your chapters generate engagement and value based on your members’ career stages. Not only will you walk away with a playbook of new ways to engage the next big wave of individuals starting their careers or reinventing themselves, but you’ll also uncover ways to better prepare volunteers to be the face of your association. 3 CAE credits. More info/register ($29 fee includes $10 Grubhub eGift Card for lunch).

Hosts: Billhighway, Mariner Management and Community Brands


Wed 5/13 at 2 p.m. – Going Virtual Overnight: A Retrospective

In March, when workplaces everywhere found themselves suddenly needing to support a fully remote staff, even those that had started down the path of accommodating more telework and remote-only employees were thrown for a loop. So, let’s talk about it. Agile methodologies include the concept of a retrospective – taking the time, as a team, to look back on a specific period of time or event and discuss what went well, what went not-so-well, what happened, what didn’t happen, and what should happen next time. Let’s work together to create real, helpful insights and guidance for our peers (and future selves). More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 5/13 at 2 p.m. – Growing Non-Dues Revenue in Times of Crisis & Beyond

Most associations are facing challenges when it comes to generating non-dues revenue during our current crisis. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. 1 CAE credit. More info/register.

Hosts: Naylor Association Solutions and Association Adviser

Presenters:

  • Laura Taylor, Vice President of Digital Operations, Naylor Association Solutions
  • John Bacon, Senior Group Publisher, Naylor Association Solutions

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Zoom fatigue—or is it? I’m reading a lot about “Zoom fatigue” these days, which concerns me because associations are relying on Zoom (and other web-conferencing platforms) to educate and connect members to each other. Evan Selinger says the problem isn’t Zoom fatigue, it’s mourning life as we know it. Makes sense.

Using Zoom for professional development. Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. WBT Systems also shares ideas specifically for preparing and engaging attendees and learners for virtual education via Zoom.

Survey re going virtual. Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey (reported by Associations Now), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform. Granted, this survey was published in March so maybe these percentages would be higher now, I hope so, or maybe the remaining associations are already invested in these platforms.

I’m thankful for the same silver lining that Dean West, FASAE, president and founder of Association Laboratory, sees: “Every day associations are discovering that they have both the capacity and the capability to do things differently and more successfully. And the crisis has generated a tremendous opportunity to experiment with new strategies and get rid of things that have not provided value for many years.”

Hosting virtual events. If you are hungry for more information about hosting virtual events, check out Matchbox Virtual Media’s blog. Arianna Rehak has written lots of good posts lately about going virtual.

Virtual event sponsorships. Your non-dues revenue doesn’t have to suffer when you move to virtual. I’ve seen lots of good articles about virtual event sponsorships, including this collection of 18 ideas from EventMB and five ways to drive greater value for virtual event sponsors from Trade Show News Network.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Hey Zoom, here are some features people want! (Maddie Grant, Human Workplaces)
  • I am a flâneuse at heart, but no longer live in a city so don’t get to wander like I used to. But I can do it vicariously thanks to Rambalac who films his walks through the streets of Tokyo. I enjoyed this walk in East Shinjuku, especially those tiny alleyways.

Good eats—skip down to the list of free webinars if you’re not into cooking. Check out my weekly In The Kitchen posts for more.

  • I was watching Delicious Miss Brown on the Food Network and she made crab macaroni and cheese. I ordered crab right away from my fish store and made the recipe last Sunday. Wow. Cue horn fanfare… the highlight of the week.
  • I made chermoula to put on top of baked speckled sea trout. Chermoula is a mix of parsley, cilantro, mint, rosemary, lemon juice, garlic, and ground spices—fennel, cumin, white pepper—plus red pepper flakes and olive oil. You can use it for all kinds of things. Later in the week, I put it on steamed asparagus.
  • It’s strawberry season here. Jim brought home a big bucket from a local farm. He made fruit salad twice and I made a strawberry cake. If you make this, store it in the refrigerator, otherwise the strawberries might go off a bit.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/24 at 1 p.m.* – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Online meetings don’t have to be awkward or dull. Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/24 at 1 p.m. – HBA Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeings are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/24 at 2 p.m. – Addressing Workforce Challenges During COVID-19: A CEO Dialogue

Having transitioned to a remote workforce, associations have discovered new ways to stay focused, lead teams, and move their agendas forward. As the weeks and months continue, however, workforce challenges will shift to economic challenges. Tough decisions will need to be made and contingency plans put into place. These will run the gamut from tapping into reserves, to freezing 401(k) matches and hiring, to furloughs or even layoffs. In this CEO dialogue, hear from colleagues about strategies for addressing these and other difficult workforce decisions. More info/register.

Host: ASAE

Presenters:

  • Janet McNichol, CAE, human resources director, American Speech-Language-Hearing Association
  • Lynda J. Patterson, FASAE, CAE, president and owner, AMPED Association Management
  • Lakisha Ann Woods, CAE, president and CEO, National Institute of Building Sciences
  • Robert Skelton, CAE (moderator), chief administrative officer, ASAE: The Center for Association Leadership

Fri 4/24 at 3 p.m. – How To Bring Sponsor Value Online

Learn the key steps you need to meaningfully bring your sponsors along the virtual journey. Hear about creative strategies and best practices to bring sponsor value into virtual events, and how to maintain positive win/win/win relationships throughout. More info/register.

Host: Associations Catalyzing Entrepreneurship

Presenters:

  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Christina Lewellen MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
  • Bruce Rosenthal,Convener, Partnership Professionals Network
  • Cindy Simpson,Manager of Member Services, National Society for Histotechnology

Mon 4/27 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/28 at 12 p.m. – Employing Empathy: Associations Connecting with Staff, Leaders, and Members

Pandemic. Economic roller coasters. Isolation. No matter what ‘face’ we put on in our Zoom meetings, we know that this moment is not easy. Now more than ever, as organizations, leaders, and as colleagues, we need to be intentional in how we listen to each other. As facilitators and partners to organizations of all shapes and sizes, Cynthia and Lowell will spend the hour discussing how they approach empathetic conversations, sharing reflections on organizational voice, and exploring your thoughts & concerns. More info/register.

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst, VistaCova
  • Cynthia Mills, FASAE, CAE, Founder, President & CEO, The Leaders Haven

Tue 4/28 from 12 to 2:30 p.m. – Save the Associations Virtual Summit: Responding to Members in a Time of Global Crisis

This summit is a free virtual conference giving association professionals from all over the world the opportunity to learn best practices and engage in meaningful conversations around crisis management, featuring a special interview with Susan Robertson, CEO of ASAE, and two panel discussions with associations who are responding to COVID-19 with an exceptional commitment to their members. More info/register.

Host: Sarah Sladek


NEW: Tue 4/28 at 1 p.m. – How To Design and Lead Interactive, Inclusive Virtual Meetings

Learn about simple virtual tools to lead meetings that get participants sharing ideas, interacting and moving towards investment and action. Hear about differences between in-person and virtual meetings, factors to consider when designing virtual meetings, strategies to engage virtual meeting participants, strategies for designing meetings for multiple participation styles, and next steps and implementation plan. More info/register.

Host: Steven Shattuck, Chief Engagement Officer, Bloomerang

Presenter: Dr. Renee Rubin Ross, founder of The Ross Collective


Tue 4/28 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/28 at 1 p.m. – 5 Steps to Quickly Take Your Learning Program Virtual

Learn how to quickly transition your in-person learning strategy into a digital strategy, optimize content and the educational materials in a virtual training environment, and measure and boost learner engagement and participation. More info/register.

Host: BenchPrep

Presenter: Danielle Levsky, learning technologist and content manager at BenchPrep


Tue 4/28 at 2 p.m. – How To “Go Virtual” With Your Poster Session

Organizers are looking for new ways to offer online events and interactive virtual content to their attendees. As poster presentations are an important component of an in-person event, they can be incredibly valuable to your online event as well. Discover how to “Go Virtual” with your poster sessions and provide the same rich, in-person experience online. More info/register.

Host: Event Tech Group


Tue 4/28 at 2 p.m. – Defining the New Normal: Post-coronavirus Events & Conferences

A swift and profound shift is happening among corporate conferences, association meetings, and in-person events: pivoting to digital environments is the next best thing to face-to-face. Featuring subject matter experts from diverse seats at the proverbial table, this 90-minute session will explore what a post-crisis future looks like for the event industry. More info/register.

Host: Pathable

Presenters:

  • Corbin Ball of Corbin Ball & Associates
  • Lance Simon of Blue Sky eLearn
  • Jennifer Loftus of Astron Solutions
  • James Ellsmoor of Island Innovation

Wed 4/29 from 11 a.m. to 4:30 p.m. – MMCC Virtual

Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. ASAE has reimagined its Marketing, Membership, and Communication Conference as a one-day virtual event featuring a “taste of MMCC,” including a keynote, 12 concurrent sessions that are most relevant to the community in the COVID-19 environment, chats and Q&A with presenters and attendees, and a moderated virtual happy hour. This event is free of charge thanks to the support of our platform provider, TopClass LMS by WBT Systems. 3 CAE credits. More info/register.

Host: ASAE


Wed 4/29 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 4/29 at 12 p.m. – Event Risk Management in a Post-Pandemic World

As the world recovers from the current crisis, and clients start to hold events again, identifying and reducing risk in the post-Coronavirus period will be vital to ensure safety, reputation, financial viability. This session discusses the importance of an integrated and formalized risk management process in event planning, as well as some of the new risks and associated contingencies that are likely to be the new norm for events in the near future. More info/register.

Host: MPI

Presenter: Martin Hanneman, President, Astrea Risk Management


Wed 4/29 at 1 p.m. – Strengthening Customer Relationships During the COVID-19 Crisis

Face-to-face interaction with your customers has been the golden standard for conducting business and closing sales for decades. But as we work from home—and an uncertainty surrounding when it will be safe and advisable to meet again in-person—you may be feeling a bit disconnected from your audience. Learn how you can continue to foster (and even strengthen) your customer/client relationships, as well as how you might begin to form new connections. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/29 at 2 p.m. – What You Miss in Selecting and Inspecting Sites Can Hurt You…More Now Than Ever

Learn how to sharpen your RFP checklists to address key issues in proposals and when inspecting venues/properties/cities to include more about accommodations and health. Develop better questions to ask, people to see, and timing for in-person or virtual site inspections ​including the actions in a city during a health or other emergency. Enhance your ability to delve deeper in predicting the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: meetings industry consultant and educator Joan Eisenstodt, principal of Eisenstodt Associates, LLC


Wed 4/29 at 2 p.m. – Become a Virtual Meeting & Event Pro

In this two-part webinar about running virtual and hybrid meetings and events, we’ll equip you with the knowledge and skills needed to engage your audiences remotely. From the AV and tech checklist you should run through before your virtual meeting to facilitation techniques designed to keep your audiences engaged, the takeaways from this webinar will improve how you run your virtual and hybrid meetings and events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Michael Judeh, Senior Director, AV Technology, Convene
  • Julie Starr, Director, Learning and Development, Convene

Wed 4/29 at 2 p.m. – Adjusting Course During a Pandemic: Strategies for Tech and Standards Orgs

Learn seven practical strategies that standards groups, industry associations, and technical consortia can use to reposition their organizations, not just for today’s crisis, but for tomorrow’s realities. Hear ideas for optimizing virtual decision models in a sub-optimal, decentralized environment, identifying growth opportunities in a challenging world, and realigning your operations in the face of uncertainty. 1 CAE credit. More info/register.

Host: Virtual Inc.


NEW: Wed 4/29 at 3 p.m. – Meet Your Members Where They Are: Associations Share Virtual Conference Successes

Hear how two associations responded to the COVID-19 crisis by pivoting from live events to successful virtual conferences. What was their decision-making process? How did it work? How did their members and stakeholders react? Did they see a reduction in attendance? Was sponsorship affected?

Explore how to meet your members where they are to offer virtual solutions amidst a pandemic. More info/register.

Host: Association Acumen

Presenters:

  • Heather Bidinger, PA-C, President, Minnesota Academy of Physician Assistants (MAPA)
  • Elizabeth Schlicht, CAE, Executive Director, Minnesota Academy of Physician Assistants (MAPA)
  • Karissa Kerstan, PA-C, CME Co-Chair, Wisconsin Academy of Physician Assistants (WAPA)
  • Lori Conaway, CAE, Executive Director, Wisconsin Academy of Physician Assistants (WAPA)
  • Betsy Smith, CPA, MST (moderator), President, Association Acumen

NEW: Wed 4/29 at 3 p.m. – Four Show Organizers Talk Going Virtual

Four show organizers will talk through the ins and outs of how they tranisitioned their events virtual. Hear about the steps these events took to go virtual, how they approached choosing the right technology, what experience design they took into account and how they considered monetizing the new virtual format. More info/register.

Hosts: Trade Show News Network and DAHLIA+Agency

Presenters:

  • John Toner – VP, Convention & Industry Collaboration – United Fresh
    Kristi Dougherty – General Manager – Niche Media
    Dorian Sullian – Vice President of Audience Development – National Association of Broadcasters
    Kimberly Carcone – Vice President Market Events – Toy Industry Association
  • Tech Evangelist Dahlia El Gazzar (moderator) of DAHLIA+Agency

Wed 4/29 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/30 at 10 a.m. – Assessing and Choosing a Business Intelligence Tool

In the last 10 years, the market for BI tools has exploded, creating a proliferation of tools, some of which are geared towards developers and/or database administrators, some can only be used locally on desktops, some are designed to be shared easily and others are not. Some tools are entirely self-service, requiring the customer to install, integrate, update and manage the tool themselves, and others are entirely managed by the vendor. Learn how to navigate the myriad tools available on the market and choose the one that is right for your organization. More info/register.

Host: Inciter


NEW: Thu 4/30 at 12 p.m. – Stories of Resilience: A Conversation with Brené Brown

How do you cultivate braver, more daring leaders and embed the value of courage in your company culture? Stories of Resilience is an ongoing virtual event series where small business leaders share true stories of how they’ve navigated challenging times. Speakers will offer strategies for adapting and pivoting during periods of uncertainty and provide inspiration to forge a path forward. More info/register.

Host: Salesforce

Presenters:

  • New York Times bestselling author Brené Brown
  • Salesforce SVP of SMB Marketing Marie Rosecrans

Thu 4/30 from 12 to 3 p.m. – Managing the Virtual Experience

There is a new set of considerations arising if you are planning to pivot to virtual events. What are the implications of creating virtual experiences? Managing the pre-production and implementation of virtual events requires different timing, tools knowledge, and experience design skills. 2 CMP credits. More info/register.

Host: EventMB


Thu 4/30 at 12:30 p.m. – Reimagined Spaces for Social Distancing

As live events start to take place again, event professionals will need to think creatively about how we redesign event spaces if social distancing is still a part of our world. More info/register.

Host: DC Event Coalition

Moderator: Andre Wells, Events by Andre Wells


Thu 4/30 at 1 p.m. – ForesightWorks Live: Fast Data in the Time of COVID-19 and Beyond

According to ASAE ForesightWorks research, association leaders will have a growing need to access and apply data “in the moment” to make strategic and operational decisions. That need has become more urgent amid the COVID-19 crisis. A panel of three association professionals, guided by facilitator Julie Sciullo of Association Analytics, will discuss findings from the ForesightWorks “Fast Data” driver of change, share their strategies for using data in quick decision making, and explore the value of fast data for associations in the future. 1 CAE credit. More info/register.

Host: ASAE


Thu 4/30 at 1 p.m. – Virtual Hugs, Handshakes and Self-Care Amidst COVID-19: Taking Care of Ourselves and Each Other

COVID-19 has impacted our personal and professional lives in ways many of us could not have anticipated. Taking time to care for ourselves and our teams has become more important than ever. Learn about the emotional impacts many of us are experiencing with COVID-19 (and also the physical impacts), how that manifests itself in our work and at home, and ways we can care for ourselves and for our teams/each other during this time. More info/register.

Host: Event Garde

Presenter: Lindsay Gross, Director of Facilitation Services for Event Garde


Thu 4/30 at 2 p.m. – How to Create Effective Audience Surveys

Done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Learn how to build, deploy, and analyze the results of a great audience survey. Identify and sidestep the countless pitfalls that plague so many surveys. 1 CAE credit. More info/register.

Host: Mighty Citizen


Thu 4/30 at 2 p.m. – Lessons Learned: How We Took Our Event Virtual in 5 Weeks

Like so many events, Protech’s Fusion Customer Conference was forced to go virtual due to the Coronavirus (COVID-19) pandemic. Fortunately, we were able to find another way to deliver our conference to customers, and even double event attendance. So, how did we pull it off? Join the Protech team as they discuss the transition to a virtual event and answer your questions about virtual conferences. What worked? What didn’t? How did Protech maintain value for event sponsors? How did we decide on Microsoft Teams as the conference platform? What advice do we have for associations planning their virtual conferences in the near future? 1 CAE credit. More info/register.

Host: Protech

Presenters: Protech Marketing Director Liz Palm and Marketing Communications Specialist Heather Hughes


Thu 4/30 at 3 p.m. – Getting Creative with Virtual Events

Virtual events can be an opportunity to generate revenue, at a lower cost. But the challenge is how to make the virtual event into a positive experience for attendees and sponsors. Learn about creating value for attendees, rethinking the vendor experience, post-event considerations, and technology and data to leverage. Hear from a panel of association and technology leaders who will share actionable tips that can help you adapt to virtual events and continue to drive revenue. More info/register.

Host: Association Analytics


Thu 4/30 at 3:30 p.m. – Emerging from Crisis – What Associations Need to Consider in Order to Thrive in the Future

During a disruptive event such as the COVID-19 pandemic, organizational leaders must adopt a short-term time frame focused on adaptive strategies for providing value and ensuring survival. But as soon as possible, the focus must shift to how to prepare for the future, and the ability to emerge as a stronger, more resilient organization. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Jeff De Cagna, Executive Advisor at Foresight First
  • Stefanie Reeves, Executive Director at Maryland Psychological Association
  • Sharon Rice, Managing Director of Business Strategy at .orgSource
  • Sherry Budziak, Founder and CEO at .orgSource

Thu 4/30 at 4 p.m. – How Event Planners, Hotels and Meeting Support Vendors Can Work Together During COVID-19

Hear from a panel that include two experienced meeting planners, a national hotel representative, a CVP representative, a convention services representative and a contract attorney. The panel will discuss: What prompts a legitimate cancellation of the contract? As a meeting planner/ED how do you best work with your partners (hotel, exhibit company, outside facilities, transportation companies, etc.). How can we all help the live meeting industry rebound since we are all in this together? What is the future of live meetings? 1 CAE credit. More info/register. (I’m not sure if non-MASAE members can attend, please let me know if you find out.)

Host: Mid-Atlantic Society of Association Executives

Presenters:

  • Shannon Fagan, CMP, HMCC, Association Headquarters, Inc.
  • Joshua L. Grimes, Esq., Grimes Law Offices, LLC
  • Anthony Montanaro, Vista Convention Services
  • Joan Mooney, Director of Sales, Meet AC
  • Heather M. Seasholtz, CMP, Director, TMG Meeting & Event Management
  • Mike Wainwright, Vice President Sales, Marriott Convention Resort Network

Fri 5/1 at 12 p.m. – Food Safety: What is the New Normal and How do Meeting Planners Need to Prepare?

While COVID-19 has not been proven to be transferable through food, can it theoretically be possible? Think about all the touch points there is with the food and beverage we serve at events. Food safety is something planners often overlook, relying on caterers to handle. In the new normal, what do we need to consider about our attendees safety as it relates to the food and beverage we serve them. Buffets vs plated vs boxed? Single-serve prepackaged food? Seating & social distancing? Sneeze guards? Number of servers? Hand washing stations? Bottled water? 1 CMP credit. More info/register.

Host: MPI

Presenter: Tracy Stuckrath, Founder and Chief Food Officer, Thrive! Meetings & Events


Fri 5/1 at 12 p.m. – Reactor, Planner, Experimenter? Diverse Approaches = Better Outcomes

Do you find yourself learning more in a retrospective than the kickoff? How do you figure out the real question or problem you are trying to solve rather than reacting to a series of symptoms? Join a panel of your peers to discuss: What does it mean to you to identify and treat causes versus symptoms? Do you have an a-ha moment AFTER you are in the heat of a problem of the root case? How do you set up an environment to ‘work to learn’? More info/register.

Host: George Rears


Fri 5/1 at 1 p.m. – How the American Association of Geographers (AAG) Took Their Annual Meeting Virtual

Hear how AAG moved their annual meeting to virtual. As an early April conference, they were one of the first to have to make the shift. 1500+ people attended virtually over a 5 day period. Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. This presentation will be followed up with a live Q&A session with special guest, Reggie Henry. More info/register.

Host: OpenWater

Presenters:

  • Oscar Larson, Director of Conferences, AAG
  • Reggie Henry, CIO of ASAE
  • Kunal Johar, CTO, OpenWater

Fri 5/1 at 1 p.m. – HBA Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeings are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Tue 5/5 at 2 p.m. – COVID-19: Moving from Triage to Modeling a Future for your Association

Association executives have spent the past few weeks in triage as a result of the COVID-19 pandemic, moving operations to a virtual environment and making decisions about upcoming activities, meetings, events, and general operations. Scenario modeling and planning for the future are the next logical steps. Explore how to use scenario modeling to develop a plan with multiple options to address the rapid changes occurring in these challenging times. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Lisa Stover, CPA, CGMA, CAE, principal, CLA (CliftonLarsonAllen LLP)


Wed 5/6 at 1 p.m. – The Future of Advocacy

With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? How can “grasstops” advocates be trained to influence Congress? How can associations use social media to impact legislative outcomes? Hear insights on the emerging advocacy strategies to influence legislative outcomes, as well as update attendees on the status of Congressional office operations and activities in light of COVID-19. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the Congressional Management Foundation

Presenters:

  • Bradford Fitch, President and CEO, Congressional Management Foundation
  • Seth Turner, Director of Citizen Engagement, Congressional Management Foundation

Thu 5/7 from 1:30 to 3:30 p.m. – Non-Dues-a-Palooza LIVE

Associations were desperate for non-dues ideas and exposure to innovative people and products before. But now in light of the thousands of association events that have been disrupted, there is no better time to look at diversifying revenue streams. We’re partnering with the big dogs to provide an incredible virtual experience for all Non Dues-a-Palooza registrants. All registrants get an all-access pass to Non Dues-a-Palooza LIVE on May 7 plus the in-person event September 24 in Nashville. More info/register (fee).

Host: Teri Carden of ReviewMyAMS fame


Thu 5/7 at 3:30 p.m. – Staying Sane, Motivated & Productive Right Now!

Covid 19 has huge economic impact for our business, but it also has a significant impact on our well-being and productivity. This program won’t help you with your cash deposits right now, but it will help you with your mental deposit and how you can improve your current work environment in a way that will help you stay sane, motivated and productive during these (ahem) challenging times. Hear about simple, actionable steps to improve your performance and productivity right now. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, IrishmanSpeaks


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Crisis overwhelm. If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). Trust me when I say this post is well worth reading and just might give you some street cred with all the little princesses in your life—as well as great advice to share with your colleagues.

Going virtual—how. In just three weeks, NIGP converted more than 50 in-person canceled courses to online courses. WBT Systems found out how they managed to pull that off so quickly. Hint, it has a lot to do with their course design strategy.

Going virtual—why. Associations are scrambling to virtually resurrect their canceled conferences. Doom and gloom abounds but all is not lost. In fact, MemberSuite describes the many ways associations can come out ahead by hosting virtual events.

Virtual connections. Chapters always had the advantage of face-to-face events, but now they don’t. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually.

Virtual events. Since mid-March, Liz Lathan, CMP, has run, participated in, and consulted on virtual events of all types. She’s witnessed awesome and unbearable experiences. At MeetingsNet, she shares ten ways to make your virtual events not suck.”

Leadership decisions. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. (New York Times)
  • In the #becausegoats department… the Llandudno goats are so much better with a West Side Story soundtrack. (David Schneider)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • I’ve been making this Thai Style Catfish recipe for years. The only changes I make are: using brown or palm sugar instead of white sugar and sprinkling chopped cilantro all over the fish when it comes out of the oven. I’m not a big fan of the farmed catfish you find in supermarkets—tastes mushy and musty to me. Find yourself a good source of local wild catfish or a premium catfish farm, you’ll love the difference.
  • One of our favorite dishes growing up was Mummy Lorraine cod, even more so than Mummy Lorraine macaroni. Her cod is still a favorite but I make it with local fish. Last week, I topped triggerfish (one of my favorites) with a mix of crushed Ritz crackers, melted butter, lemon zest and garlic salt. Bake until done, sooo good—and easy.
  • It’s asparagus season here. The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. But this year, I’ve noticed the prices in the farmers market are much lower than years past, probably because they’re not selling to restaurants and have a huge supply—sad for them, good for me. Last week, I simply steamed the spears and served them with melted lemon butter.
  • I had a hankering for donuts on Sunday morning so I made a recipe I’d been saving for a while: Ina Garten’s cinnamon baked doughnuts. You probably have everything you need to make them, except maybe two donut pans, but Amazon can quickly help you there. The recipe made more batter than I needed—not a problem since I baked the remainder in a small dish—and took longer than the prescribed 17 minutes to bake. But talk about easy!
  • It’s hard to pick a highlight this week because everything was so good. Our Sunday meal took more time so maybe it deserves the crown: rigatoni with spicy Calabrese style pork ragù. I’ve made this a few times before but this week, instead of Italian sausage, I used Portuguese chourico. I forgot it was supposed to simmer for four hours, whoops. According to my notes, I’ve forgotten this before. I simmered it for an hour or so and it was fantastic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/17 at 8 a.m.* – Challenges and Opportunities with Online Presenting and Teaching: A Question and Answer Webinar

Many educators have had to adapt to digital and online presenting and teaching, with little if any time to prepare. This webinar will be beneficial to all educators, presenters, and others who have to design and deliver presentations, courses, webinars, and other formats of digital and online education. It will allow participants to have their questions answered and to share their own best practices. More info/register.

Host: AMEE

Presenter: Lawrence Sherman, FACEHP, CHCP, President of Meducate Global, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/17 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/17 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Gretchen Schmelzer, Teleos


Fri 4/17 at 2 p.m. – Making Critical Decisions About Meetings Amid COVID-19: A CEO Dialogue

The decision whether to hold, cancel, or postpone in-person meetings or convert them to virtual offerings is front and center for association CEOs as the coronavirus pandemic continues. This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. In conversation among peers, explore the thinking and rationale behind the decisions that association leaders are making in response to the current health and economic crisis. More info/register.

Host: ASAE

Presenters:

  • Lori M. Anderson, FASAE, CAE, president and CEO, International Sign Association
  • Colleen Bagnasco, CMP, CAE, executive director, meetings, Association Management Center
  • Christie Tarantino-Dean, FASAE, CAE, chief executive officer, Institute of Food Technologists
  • Irving Washington, FASAE, CAE, executive director/CEO, Online News Association
  • Moderator: Amy Ledoux, CMP, CAE, chief learning and meetings officer, ASAE: The Center for Association Leadership

Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at rasa.io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Mon 4/20 at 10 a.m. – Professional Development Town Hall Discussion: How Are You Managing Remote Work?

Join a discussion about managing remote work. Share tips, tricks, and hacks that can help everyone manage the remote work landscape. What are your tips and tricks for working with small children and family members at home? How are you handling the extra work COVID-19 has created in addition to your usual workload? How are you staying focused? More info/register.

Organizer: ASAE Professional Development Committee


Mon 4/20 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/21 at 11 a.m. – The Questions You Should Be Asking

When everything is uncertain, questions abound. But which questions you ask can make a world of difference. We’ll explore the questions you should be asking yourself, your volunteer leaders, and your members right now. We’ll discuss the role of qualitative and quantitative research in times like these and when data is helpful or harmful. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Glenn Tecker, Tecker International
  • Robin Wedewer, Tecker International

Tue 4/21 at 11 a.m. – Best Practices for Developing High-Performing Volunteer Engagements

National Volunteer Week is a time for organizations across the country to honor volunteers for the irreplaceable impact of their time and energy all year round. It’s also a great time re-evaluate your volunteer program. Hear strategies to develop high-performing volunteer engagements that meet members expectations while moving your organization forward. More info/register.

Host: YourMembership


Tue 4/21 at 12 p.m. – COVID-19: Knowing How and When to Develop Partnership Proposals (Partnership Professionals Network Idea Exchange)

Many organizations send a prospectus to large numbers of companies. However, companies that associations are targeting for high-level sponsorships and partnerships receive large quantities of prospectuses and would be more receptive to a customized proposal. Join a discussion on how and when to develop partnership proposals. More info/register.

Organizer: Partnership Professionals Network


Tue 4/21 at 12 p.m. – Association Advocacy in COVID-19: The CARES Act and Future Legislation

In response to COVID-19, Congress passed the CARES Act, a $2.2 trillion relief package to provide Americans emergency aid and help combat the pandemic. While associations are included in some of the CARES Act’s programs, trade and professional associations experiencing severe revenue losses during the current pandemic were excluded from the popular and beneficial Paycheck Protection Program. This webcast will provide the latest updates on ASAE’s advocacy related to COVID-19 relief and how you can get involved. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Julia Judish, special counsel, Pillsbury Winthrop Shaw Pittman LLP
  • Sandra G. Swirski, partner, Urban Swirski & Associates
  • Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership

Tue 4/21 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/21 at 1 p.m. – Donor Management System Best Practices

Learn about donor management software best practices, including customizing your system to your organization’s needs, cleaning data, defining data standards and coding, and the importance of training staff to enter and extract data efficiently. More info/register.

Host: Idealware

Presenter: Jonathan Poisner, Strategic Consulting


Tue 4/21 at 2 p.m. – Timesaving Virtual Tools to Rock Every Fundraiser’s World

Communicating with donors needs to be immediate, personal, impactful, and as of today, 100% virtual. Get a bounty of free and affordable ideas to delight your donors, stand out, get virtually face-to-face, and know if your message is getting through. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO of Mighty Citizen
  • Rachel Muir, CFRE, fundraising consultant
  • Julia Campbell, author of Digital Storytelling

Tue 4/21 at 2 p.m. – 5G and Digital Events: Evolution or Revolution

What does the future hold for digital events when it comes to 5G adoption? Join us for this session where we will break down the impacts of 5G that will be seen, felt, and heard in the development of our digital events in 2020 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Will Curran, Founder and Chief Event Einstein, Endless Events
  • Brandt Krueger, Owner, Event Technology Consulting

Tue 4/21 at 2 p.m. – Courage Required. Leading in the Time of COVID-19

Being a great leader in the business events industry is not for the faint of heart. Learn about the key skills required to move ahead and bring the team with you: how to help your people and yourself navigate this stressful time, the definition of “anticipatory grief,” and opportunities to chart the future. More info/register.

Host: Smart Meetings

Presenter: Tammy Blount-Canavan, executive vice president, principal, destination & travel practice at Fired Up Culture


Wed 4/22 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 4/22 at 12:30 p.m. – Technology Transactions for Nonprofits

Hear an overview of the approaches to use when evaluating or acquiring technology services, platforms, and systems. Understand the licenses and contracts that are involved in negotiations. Discuss the contract considerations that arise from existing laws applicable to the access and use of data, and the details that all nonprofits (and their advisors) should understand when conducting technology transactions. More info/register.

Host: Venable LLP

Presenters:

  • Nora Garrote, Partner, Intellectual Property Transactions Group, Venable LLP
  • Chris Kim, Associate, Intellectual Property Transactions Group, Venable LLP

Wed 4/22 at 1 p.m. – Marketing Your Mission & Core Values During the COVID-19 Crisis

There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and social media strategies. But the impact goes well beyond these considerations; the COVID-19 pandemic is also a test of your brand’s mission and core values. Learn how to stay true to your brand’s mission and core values during these trying times and how to balance the many challenges business owners face in today’s world. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/22 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/23 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/23 at 12:30 p.m. – Virtual Coffee Talk: Uncovering New Sources of Revenue

The popular association Coffee Talks are going virtual and expanding beyond our usual DC-area networking gatherings to include execs from across the US. Join your association peers to share opportunities and strategies for “Uncovering New Sources of Revenue” by leveraging your website and digital properties. We’ll explore new membership models, content subscriptions, virtual meetings, customized professional development, sponsored search & content, and cross-selling & bundling. More info/register.

Host: Results Direct


Thu 4/23 at 1 p.m. – Designing for Success in the Current E-learning Landscape

We’ll explore an approach to planning, creating, and evaluating e-learning experiences that starts with clearly defined outcomes and focuses on maximizing relevancy and engagement for learners. We’ll also look at how to leverage learner data to inform updates, driving a continuous cycle of improvement. Along the way, we’ll share real-world examples plus tactics and techniques you can try. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Janine Loechel, senior learning content manager, and Stacy Hunt, learning content manager, BenchPrep

Thu 4/23 at 1 p.m. – Empathetic Marketing: Cultivating Creativity and Connection in a Crisis

In everything we do, context matters. In this webinar, we are giving you permission to adapt and engage with tact, empathy, and a healthy dose of mindful marketing. Together, we will use Sara’s “C.A.R.E. Method” to leverage the unique set of skills and strategies that marketers bring to the table to help organizations and companies redefine success, build creative momentum, and pave a path forward with tangible steps that lead to tangible results. More info/register.

Host: Event Garde

Presenter: Event Garde’s Director of Communications and Engagement, Sara Krueger

Moderator: Aaron Wolowiec, Event Garde CEO


Thu 4/23 at 1 p.m. – Seven Things Standards Bodies Should Be Thinking About Right Now

Learn seven practical strategies that standards groups and technical consortia can use to adapt, not just for today’s crisis, but for tomorrow’s realities. Find out how to optimize decentralized decision models in a sub-optimal, decentralized environment, identify growth opportunities in a challenging world, and realign your operations in the face of uncertainty. More info/register.

Host: Virtual Inc.

Presenters:

  • Andy Freed, CEO, Virtual, Inc.
  • Greg Kohn, Chief Growth Officer, Virtual, Inc.
  • Alysia Johnson, Senior Vice President, Client Services, Virtual, Inc.

Thu 4/23 at 2 p.m. – Data Analytics for Learning and Certification: Fantastic News from the Front Lines of Data Analytics

Because many associations won’t enjoy the full benefit of conferences (and conference revenue) this year, other pillars of income become even more important, such as training and certifications. Hear how one association’s use of member-facing analytics for CEU tracking and certification helps current and potential participants better understand their path to achieving credentials and professional recognition. More info/register.

Host: Gravitate Solutions


Thu 4/23 at 2 p.m. – Real Solutions to Amp Up Your Online Presence

Many of you are considering virtual events and increasing your online presence during these uncertain times. Hear from association executives as well as our vetted solutions providers on how to engage your stakeholders, attract prospects, and enhance your member experience through their powerful tools. 0.5 CAE credit. More info/register.

Host: .orgCommunity


Thu 4/23 at 2 p.m. – Using Artificial Intelligence to Make Workflows Smarter

Learn about AI and automation tools that can help you make your organization’s workflows more intelligent as well as practical applications of AI tools available today, how to infuse AI into your organizational processes to make them smarter and less time-consuming, and how to embark on easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, Director of Customer Success at rasa.io


Thu 4/23 at 2:00 p.m. – This Or That: What Association Execs Are Using for Virtual Conferences

As association executives search for new ways to convert their in-person learning and events into online experiences, there is a constant refrain of “What do *you* use?” in the air. We’ll ask association executives who have made selections why they chose the solutions they did, about integrations with existing technology, and how they have addressed accessibility and inclusivity with their choices. Find out what they’ve learned (good and bad) about the experience and what they’re doing differently as they put on future virtual events. More info/register ($20 fee unless you’re a Patreon supporter of Association Chat)

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Maricela Arias-Cantu, Society for Public Health Education
  • Michael Tatonetti, Professional Pricing Society
  • Samantha Evans, International Association of Accessibility Professionals

Thu 4/23 at 2 p.m. – The 8 Questions You Must Answer to Produce a Successful Virtual Event

Jay Baer and Brian Fanzo are marketing, CX, and virtual events experts with rich histories of producing live digital content in every conceivable form and format. They are coming together in this fast-paced, fact-based, no sacred cows session to teach you what you REALLY need to know to create your own outstanding virtual events. They’ll explain the 8 key questions you simply must answer to succeed with virtual events. And they’ll review the pros/cons/alternatives of every facet of the virtual events ecosystem. More info/register.

Hosts:

  • Jay Baer, President, Convince & Convert
  • Brian Fanzo, Digital Futurist | Keynote Speaker, iSocialFanz.com

Thu 4/23 at 3 p.m. – Finding New Revenue Streams

Many associations are being forced to re-write parts of their “playbook” to adapt to changes in the market, and that’s not necessarily a bad thing. Now is the time to identify which revenue streams are profitable and which ones are not. It’s also a time to look at the data and determine what new revenue opportunities might exist if you shifted your product and service offerings. Learn about quick reports you can run to identify and optimize revenue streams as well as popular channels you can analyze and how you can use the data insights to adapt your go-to-market plan. More info/register.

Host: Association Analytics


Thu 4/23 at 3 p.m. – Five Best Practices for Onboarding New Members

How you welcome your new community members matters. Having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., makes new members more comfortable, and you’re more likely to dip a toe in a new community if you have ideas for how to do it. Hear five best practices for onboarding new members into your community. More info/register.

Host: The Community Roundtable

Presenter: Kelly Schott


Thu 4/23 at 7 p.m. – Grapes and Games

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk digital games. We’ve asked and you’ve shared with us some of the games you’re using to stay connected with colleagues, friends and family during this period of social distancing. Prior to each session, you’ll vote on the game you want to try out and we’ll play it together. We’ll discuss what we like, what we don’t, possible modifications and share in a laugh or two along the way. More info/register.

Host: Event Garde


Fri 4/24 at 1 p.m. – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Online meetings don’t have to be awkward or dull. Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights


Fri 4/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/24 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/24 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Alan Pelz-Sharpe


Fri 4/24 at 3 p.m. – How To Bring Sponsor Value Online

Learn the key steps you need to meaningfully bring your sponsors along the virtual journey. Hear about creative strategies and best practices to bring sponsor value into virtual events, and how to maintain positive win/win/win relationships throughout. More info/register.

Host: Associations Catalyzing Entrepreneurship

Presenters:

  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Christina Lewellen MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
  • Bruce Rosenthal,Convener, Partnership Professionals Network
  • Cindy Simpson,Manager of Member Services, National Society for Histotechnology

Tue 4/28 at 12 p.m. – It May Be Legal, But Is It Ethical? An Introduction to Association Lobbying and Ethics

Recent controversies in Washington, DC and beyond have highlighted the importance of ethics to the work of association government relations and advocacy professionals. Explore real-life case studies of unethical lobbying behavior, review the ‘rules of the road’ for association government relations and advocacy professionals, and join a discussion of best practices for avoiding ethical challenges in association lobbying. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the National Institute for Lobbying and Ethics

Presenters:

  • Tom Susman, Strategic Advisor, American Bar Association
  • Paul Miller, President and CEO, Miller/Wenhold Capitol Strategies
  • Tommy Goodwin, Head of Government Relations, Project Management Institute

Wed 4/29 from 11 a.m. to 4:30 p.m. – MMCC Virtual

Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. ASAE has reimagined its Marketing, Membership, and Communication Conference as a one-day virtual event featuring a “taste of MMCC,” including a keynote, 12 concurrent sessions that are most relevant to the community in the COVID-19 environment, chats and Q&A with presenters and attendees, and a moderated virtual happy hour. This event is free of charge thanks to the support of our platform provider, TopClass LMS by WBT Systems. 3 CAE credits. More info/register.

Host: ASAE


Wed 4/29 at 2 p.m. – What You Miss in Selecting and Inspecting Sites Can Hurt You…More Now Than Ever

Learn how to sharpen your RFP checklists to address key issues in proposals and when inspecting venues/properties/cities to include more about accommodations and health. Develop better questions to ask, people to see, and timing for in-person or virtual site inspections ​including the actions in a city during a health or other emergency. Enhance your ability to delve deeper in predicting the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: meetings industry consultant and educator Joan Eisenstodt, principal of Eisenstodt Associates, LLC


Thu 4/30 at 2 p.m. – How to Create Effective Audience Surveys

Done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Learn how to build, deploy, and analyze the results of a great audience survey. Identify and sidestep the countless pitfalls that plague so many surveys. 1 CAE credit. More info/register.

Host: Mighty Citizen


Thu 4/30 at 3:30 p.m. – Emerging from Crisis – What Associations Need to Consider in Order to Thrive in the Future

During a disruptive event such as the COVID-19 pandemic, organizational leaders must adopt a short-term time frame focused on adaptive strategies for providing value and ensuring survival. But as soon as possible, the focus must shift to how to prepare for the future, and the ability to emerge as a stronger, more resilient organization. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Jeff De Cagna, Executive Advisor at Foresight First
  • Stefanie Reeves, Executive Director at Maryland Psychological Association
  • Sharon Rice, Managing Director of Business Strategy at .orgSource
  • Sherry Budziak, Founder and CEO at .orgSource

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Virtual association survey. The Virtual Association Network (VAN) would like your participation in their third annual VAN benchmarking survey which addresses topics of interest to professionals serving in or interested in virtual association work environments.

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities.

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

Membership. Everyone is wondering, should we send out member renewals right now? Scott Oser gets right to the most important point in his answer. Sheri Jacobs is also providing advice on making membership decisions, like whether to launch a membership campaign, in her latest post.

Nonprofit spring cleaning. Just because you’re working from home, you don’t have to miss out on office spring cleaning. We’re not talking about hauling out the duster and trash can, although that’s not such a bad idea. Fionta describes 13 better ways nonprofits can declutter and reset for spring.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Tips for safer Zoom meetings—plus one of the best Zoom gallery views I’ve seen. (Valerie Aurora, Frame Shift Consulting)
  • This guy! He made a Zoom background of himself accidentally walking in on himself in a Zoom meeting. (Dan Crowd)
  • How to have a successful virtual happy hour—priorities, right? (Anna Goldfarb, New York Times)
  • Baby goat web cam! Goats, little and large, make me smile. We have a bunch of them in my neighborhood. I love hearing them bleat—is that what goats do?—as I walk by. (Beekman 1802)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • I made muhammara last week—a tasty combo of roasted red bell peppers (opened a jar, easy), walnuts, whole wheat bread crumbs, pomegranate molasses (magic ingredient), cumin, paprika, red pepper flakes and salt. Whip it up in a food processor and you’re good to go. I put it on top of baked bluefish fillets. It’d be great on potatoes or as a dip too.
  • The highlight of the week: spicy Korean-style gochujang meatballs. Boy, those were somah spicy meatahballs! Maybe because I added a long squirt of sriracha to the meat and to the glaze. Probably didn’t need that. Gochujang is that super fantastic Korean chile paste or sauce. The heat level varies by brand. I didn’t brown the meatballs. I simply baked them for about 20 minutes. Doubling the recipe works fine.
  • That’s all for this week, only two things because we enjoyed lots of leftovers and, true confession, a Friday night of snacking on the deck.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/10 at 12 p.m.* – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/10 at 1 p.m. – Ask Us Anything Expert Panel: Emotional Wellbeing, Relationship Management & Diversity/Equity/Inclusion

Learn tips for attending to participants’ personal and emotional well-being during virtual meetings. Understand how to create a supportive environment where participants or staff/team members can engage with one another. Hear tips for nurturing client, partner and team relationships in a time of uncertainty. Find out how COVID-19 impacts diversity, equity and inclusion. More info/register.

Host: Event Garde

Presenters:

  • Lindsay Gross, Director of Facilitation Services, Event Garde
  • Alina Cooper, Director of Project Management, Event Garde
  • Krista Rowe, Director of DEI, Event Garde
  • Aaron Wolowiec, CAE (moderator), CEO & Founder, Event Garde

Fri 4/10 at 1 p.m. – Adapt or Reinvent Your In-Person or Online Conference

Moving your conference online? Want to improve your annual conference? Have a big in-person or virtual meeting you’d like to spice up? Want to refresh your convention to make it more profitable, enjoyable, or effective?
Get to see, experience, and learn how to improve conferences, be they online or offline. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. More info/register (free with code “brainfood”)
Organizer: Better Meetings

Presenter: Lee Gimpel, meeting designer and facilitator, founder of Better Meetings


Fri 4/10 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Liz Miller, Constellation Research


Fri 4/10 at 2 p.m. – AAAE Member App & Virtual Event Tour

Learn how the American Association of Airport Executives (AAAE) is serving members during this time of “social distancing,” meeting cancellations, and uncertainly about the future. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. More info/register.

Host: Results Direct | RD Mobile

Presenters:

  • Beth Arritt, Staff VP Marketing, AAAE
  • Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile
  • Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile

Mon 4/13 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 4/13 at 2 p.m. – Congressional Town Hall: Association Advocacy on COVID-19

This video town hall will bring together association professionals and two of the top association advocates in Congress—Rep. Ami Bera (CA-7) and Rep. Stephanie Murphy (FL-7)—to discuss the critical need for associations to be included in an expanded Paycheck Protection Program. Association professionals will share stories about their associations’ economic strife as a result of this pandemic and describe how their organizations are making an impact in the effort to fight COVID-19. More info/register.

Host: ASAE

Presenters:

  • Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
  • Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC
  • Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership
  • Ami Bera, member of Congress representing Sacramento County, California
  • Stephanie Murphy, member of Congress representing Orlando, Florida

Tue 4/14 at 7 a.m. – Adapt Now to Prepare Your Organisation For the Post COVID-19 Reality

No one knows exactly what the world will be like after COVID-19. Waiting to act until the pandemic subsides could be detrimental to your organisation. Learn how to identify actions you can take now to become more agile for the future, take three important steps to become a more data-driven organization, and leverage small, local ecosystems to make a greater impact on your community and business. 1 CMP credit. More info/register.

Host: PCMA

Presenter: International Business Strategist Rik Vera


Tue 4/14 at 9 a.m. – China: From Crisis to Recovery

Being the first to be impacted by COVID-19, China has since turned the tables and gained control over the outbreak as businesses slowly return. Hear from industry leaders in China on how government, meeting planners and companies have dealt with this major disruption and measures that have been put in place. Learn how businesses are finding ways to move towards recovery, post COVID-19 trends for the business events industry in 2020 and how our industry is being reshaped that will have us see brighter days ahead. More info/register.

Host: PCMA


Tue 4/14 at 1 p.m. – Sales Survival Strategies Amidst COVID-19

Organizations worldwide are struggling to navigate their sales efforts during these uncertain times. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams. More info/register.

Host: Event Garde

Presenter: Kara Nacarato, Director of Development & Special Initiatives, Event Garde

Moderator: Aaron Wolowiec, CEO, Event Garde


Tue 4/14 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/14 at 1 p.m. – Is Salesforce Backlog Affecting Your Organization’s Efficiency? Find Out Ways to Herd the Cats and Effectively Get Your Backlog Under Control

No matter how large or small your CRM/AMS staff is, the list of to-do’s is always present and even growing. The list can quickly grow to what might seem as unmanageable, paralyzing your staff from making progress. Learn how to prioritize “to-do’s” to maximize productivity, what tools can help manage the intake of departmental requests, and what internal and external resources you can access that will help you focus more on strategy and overall vision. More info/register.

Host: Aplusify


Tue 4/14 at 1:30 p.m. – This Or That: What Association Execs Are Using for Virtual Conferences

As association executives search for new ways to convert their in-person learning and events into online experiences, there is a constant refrain of “What do *you* use?” in the air. We’ll ask association executives who have made selections why they chose the solutions they did, about integrations with existing technology, and how they have addressed accessibility and inclusivity with their choices. Find out what they’ve learned (good and bad) about the experience and what they’re doing differently as they put on future virtual events. More info/register ($20 fee unless you’re a Patreon supporter of Association Chat)

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Maricela Arias-Cantu, Society for Public Health Education
  • Michael Tatonetti, Professional Pricing Society
  • Samantha Evans, International Association of Accessibility Professionals

Tue 4/14 at 2 p.m. – Crisis Response Workshop for Associations

This webcast provides practical ideas, proven methods, and case studies that show how to thoughtfully communicate to your board, staff, members, and industry or profession at large what your association is focused on in these crucial days and weeks. The session details actions—including strategic communications that build stronger connections with key audiences—that can mitigate potential damage to the organization’s reputation, its revenue, and it future. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Jill Allread, APR, Chief Executive Officer, Public Communications, Inc.
  • Richard P. Whelan, CDM, President, Marketing General Incorporated

Tue 4/14 at 2 p.m. – COVID-19 Update and Its Impact on Events

Since we last spoke with Dr. Patel, the US has become the leader in COVID-19 cases and many hot spots are in the peak of the outbreak. Join this interview to understand what to expect on the horizon as we have seen China and Hong Kong open back up and what that means for another outbreak. Have we flattened the curve enough with all of the business disruption? What can we expect for the flu season this fall? Can this strand of COVID-19 live that long? More info/register.

Host: PCMA

Presenter: Dr. Robin Patel, Mayo Clinic


Tue 4/14 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes), how to build an engaging virtual event your attendees will love, how to connect them with each other, and best practices from industry peers for virtual events of all sizes. More info/register.

Host: Cvent


Tue 4/14 at 2 p.m. – How to Cut Your Marketing Budget–Without Killing Your Marketing

Marketing is critical to growth, but good marketing doesn’t have to be expensive. In this webinar we will talk about how to get the most out of your marketing while saving your budget. We will cover options for websites, social media, email, and how intense focus may be the best tool you have. More info/register.

Host: Tech Soup

Presenter: Adam Walker, co-founder, 48in48 and Sideways8


Wed 4/15 at 11 a.m. – Advocacy and Lobbying Best Practices during COVID-19

With shoe leather lobbying no longer an option right now, there are multiple ways advocacy pros in associations can meet and educate lawmakers, and influence positive outcomes for their organizations. Government relations has taken center stage in its role to help their organizations win. Those forces were particularly apparent during the recent stimulus bill negotiations.

Learn actionable best practices you can use during the COVID-19 pandemic, straight from our panel of expert practitioners. More info/register.

Host: FiscalNote

Presenters:

  • Annie Russo, Vice President of Government Affairs, Airports Council International – North America
  • Aaron Stetter, Executive Vice President of Policy & Political Operations, Independent Community Bankers of America
  • Joshua Habursky, Head of Federal Affairs, Premium Cigar Association
  • Ingrida Lusis, Vice President of Policy and Government Affairs, American Nurses Association
  • Kate Ackley, Senior Staff Writer, CQ Roll Call

Wed 4/15 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information.

Host: Content Forum


Wed 4/15 at 12 p.m. – Cybersecurity and Events: More Important Than Ever

Learn how and why the meeting and events industry has become a target for malicious cyberattacks, gain a greater understanding of the most common methods used by attackers, and learn simple and concrete methods for protecting yourselves and your attendees’ data. 1 CMP credit. More info/register.

Host: MPI

Presenter: Brandt Krueger, Technical Producer, Event Technology Consulting


Wed 4/15 at 1 p.m. – To Post or Not to Post: How to Modify Your Social Media Strategy Amidst COVID-19

After months of perfecting your social media strategy and finalizing your content calendar for 2020, you’re likely now in a position where you must deviate from the plan and, in a way, start from scratch. Get answers to questions like: – Is it okay for me to stick to my original content calendar? Are the topics I had mapped out for the year still relevant? Can I simply push back what I had planned for the coming months? Should I be posting ANYTHING right now? More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Rob McCarty, CEO, The Image Shoppe
  • Zach Guy, Digital Account Manager, The Image Shoppe
  • Amanda Morton, Social Media Manager, The Image Shoppe

Wed 4/15 at 1 p.m. – How to Make the Shift from In-Person to Digital Testing and Learning

Learn how your professional association can transition from live events to online, all while maintaining a high standard of instruction. Find out what tools work best for validating skills and how to create a scalable, repeatable teaching course that drives demand for your organization. More info/register.

Host: Credly


Wed 4/15 at 2 p.m. – Tips to Prepare Your Association for Virtual Work

Rebecca Achurch has taken many associations virtual in her consultancy. She will give tips and best practices to help you as you transition your organization from on-premise to remote work. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, founder, Achurch Consulting


Wed 4/15 at 2 p.m. – Virtual Events Don’t Have to Suck

Learn what key things to think about as you transition to virtual events, the best emerging trends around virtual engagement, and tactical advice on ensuring speakers, sponsors and attendees stay happy and connected. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Naomi Clare Crellin, Founder, Storycraft Lab
  • Allie Magyar, CEO, Hubb

Wed 4/15 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Wed 4/15 at 2 p.m. – Convert, Don’t Cancel! Rescue Your Live Event by Converting to Virtual in 5 Easy Steps

Learn how to convert your live meeting into an engaging virtual event in five easy steps, and hear about real-world best practices from recent, successfully converted virtual meetings. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • John Werth, Senior Director, Early Candidate Clinic Lead, Neuroscience
    Pfizer
  • Ryan Mazon, Senior Vice President of Business Development, Educational Measures

Wed 4/15 at 3 p.m. – 2020 Nonprofit Cybersecurity Incident Report

Hear the highlights of the second annual Community IT Nonprofit Cybersecurity Incident Report which looks at the different types of attacks that occur at small and mid-sized nonprofit organizations. Get advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness for your nonprofit and the long term planning that should accompany your immediate assessment of your security risk. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer at Community IT


Thu 4/16 at 11 a.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.

Host: Association Success


Thu 4/16 at 12 p.m. – COVID-19 & Your Chapters/Components: The Next Steps Virtual Idea Swap

It’s safe to say that our support for components took on a different look this past month. We had to scramble to re-orient messaging and timetables, shift resources, support chapters shifting to virtual, and maybe cancel volunteer leader training. How do we re-orient our support and training for the rest of 2020? What do we need to think about as long-term shifts? What other short-term shifts need to be adopted? We’ll use Zoom Breakout rooms to problem-solve and from there create a quick recap to share post meeting. This is a “training” in a meeting as we’ll check out how Zoom Breakout Rooms can be a tool to use in the future. More info/register.

Host: Mariner Management

Presenters:

  • Peggy Hoffman, president and executive director, Mariner Management
  • Peter Houstle, CEO, Mariner Management

Thu 4/16 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success

According to the biennial Grassroots Influence Pulse® (GRIP) survey, there are clear indicators as to which advocacy tactics are more likely to provide the best outcomes. Learn how to take the guesswork out of your association’s grassroots advocacy work and start turning your association’s grassroots efforts into grassroots influence. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Amy Showalter, GRIP® co-author and Principal, The Showalter Group, Inc.


Thu 4/16 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/16 at 1 p.m. – Teambuilding Activities for a Remote Workforce

With a majority of the country now working from home, and the effects of social distancing taking a very real toll on the emotional and physical wellbeing of our teams, intentional teambuilding is more important than ever before. Learn about teambuilding activities that inspire positive thinking, promote an optimistic outlook, generate feelings of compassion, expand trust, and reduce both anxiety and stress. More info/register.

Host: Event Garde

Presenter: Aaron Wolowiec, CEO of Event Garde


Thu 4/16 at 1 p.m. – Planning & Producing Exceptional Online Events

With the future of in-person events uncertain in the near-term, associations are facing the challenging decision of whether to cancel or postpone conferences and meetings or transition them into online events. While there are many commonalities between face-to-face events and online events, the differences are important to understand while considering the move, planning and executing the event. More info/register.

Host: Virtual Inc.


Thu 4/16 at 2 p.m. – Content Governance 101: Managing Your Digital Content for Success

Associations often have too much content owned by too many stakeholders, and nobody knows how to manage all of it at once. But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. Learn how to formulate a content governance plan and institute guidelines that can turn your content from a chore into a delight. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Texas Association of School Board Officials and Mighty Citizen


Thu 4/16 at 2 p.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.

Host: Association Success


Thu 4/16 at 2 p.m. – Using Mobile to Keep Members Engaged During COVID-19

Hear how the Associated General Contractors of America, Advanced Solutions International (ASI) and the Pennsylvania Dental Association are using their mobile app to help their communities feel informed and connected, even from afar. Take a look at how mobile is helping to make remote work much more productive as well as its ability to create successful virtual events. 1 CAE credit. More info/register.

Host: Clowder


Thu 4/16 at 2:30 p.m. – Is it Force Majeure? Dealing with Coronavirus and other Calamities in your Contracts

Learn when Coronavirus, or any other calamity, is a Force majeure; understand how Force Majeure clauses are interpreted and the role of “foreseeability” when preparing the clauses; and learn the meaning of Impossibility, Illegality, Commercial Impracticability, and Frustration of Purpose and how contract law applies these terms. 1 CMP credit. More info/register – fee for non-MPI members.

Host: MPI

Presenter: John Foster, JD, CHME, Partner, Attorney At Law, Foster, Jensen & Gulley


Thu 4/16 at 3:30 p.m. – 6 Characteristics of Transformational Leaders During a Disruptive Era

Disruption is all around us today. We have quickly gone from the sharing economy to the curbside pick-up economy. Whether we liked it or prepared for it, our lives and the way we work, compete and add value has changed. Explore examples of 6 leadership characteristics that were common in our interviews of 50 CEOs and entrepreneurs of associations and for-profit companies. We will also share with you the key questions to ask yourself and your organization to become better leaders. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Kevin Ordonez, President of .orgSource


Thu 4/16 at 4 p.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.

Host: Association Success


Fri 4/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/17 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/17 at 1 p.m. – Hack the Mind: Using Psychology to Boost Your Online Marketing

As professional communicators, we can recognize our brains’ habits—and make them work for us. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies and how they intersect with your website, marketing materials, and overall brand strategy. You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll get equipped with concrete ways to apply these great “brain hacks” to your organization. 1 CAE credit. More info/register.

Host: Mighty Citizen


Fri 4/17 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Gretchen Schmelzer, Teleos


Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at rasa.io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Mon 4/20 at 10 a.m. – Professional Development Town Hall Discussion: How Are You Managing Remote Work?

Join a discussion about managing remote work. Share tips, tricks, and hacks that can help everyone manage the remote work landscape. What are your tips and tricks for working with small children and family members at home? How are you handling the extra work COVID-19 has created in addition to your usual workload? How are you staying focused? More info/register.

Organizer: ASAE Professional Development Committee


Tue 4/21 at 12 p.m. – COVID-19: Knowing How and When to Develop Partnership Proposals (Partnership Professionals Network Idea Exchange)

Many organizations send a prospectus to large numbers of companies. However, companies that associations are targeting for high-level sponsorships and partnerships receive large quantities of prospectuses and would be more receptive to a customized proposal. Join a discussion on how and when to develop partnership proposals. More info/register.

Organizer: Partnership Professionals Network


Thu 4/23 at 1 p.m. – Designing for Success in the Current E-learning Landscape

We’ll explore an approach to planning, creating, and evaluating e-learning experiences that starts with clearly defined outcomes and focuses on maximizing relevancy and engagement for learners. We’ll also look at how to leverage learner data to inform updates, driving a continuous cycle of improvement. Along the way, we’ll share real-world examples plus tactics and techniques you can try. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Janine Loechel, senior learning content manager, and Stacy Hunt, learning content manager, BenchPrep

Thu 4/23 at 2 p.m. – Real Solutions to Amp Up Your Online Presence

Many of you are considering virtual events and increasing your online presence during these uncertain times. Hear from association executives as well as our vetted solutions providers on how to engage your stakeholders, attract prospects, and enhance your member experience through their powerful tools. 0.5 CAE credit. More info/register.

Host: .orgCommunity


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Sponsorships. Please participate in a short survey on the impact of COVID-19 on association conference sponsorships. The goal for this Partnership Professionals Network survey is to collect and share the concerns and insights of association staff. The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website.

Experiment. I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success. He says, “Association leaders, the time to experiment is right now.” I completely agree. Take advantage of this opportunity to try new things. Sure, maybe some won’t work but members will be forgiving in these trying times. Pun intended.

Volunteering. Purpose helps alleviate stress and anxiety. MemberSuite suggests calling your regular volunteers back to duty (if possible) and providing opportunities for virtual volunteering—and they have quite a list of virtual volunteering ideas.

Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders—the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.

Repurposing cancelled conferences. WBT Systems describes options for repurposing content from a cancelled conference, such as online learning programs, podcasts and virtual conferences. They also explain how to prepare attendees for a virtual conference.

LMS selection. I have a feeling many associations will allocate more resources in the future to online learning. DelCor’s Tobin Conley, CAE, provides a list of selection criteria for a new learning management system.

Employee support. Jamie Notter suggests things you can do to support your employees’ success right now. “Their bandwidth is taxed, and the external support will go a long way. They probably won’t ask for it, either, as external support has not been something they have experienced as strongly in the culture.”

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • This pandemic offers an opportunity to experiment with meaningful digital gatherings. (Priya Parker, New York Times)
  • How to use cognitive reframing to take control when you’re emotionally overwhelmed by the coronavirus crisis. (Markham Heid, Medium)
  • COVID-19’s ripple effect: mapping out the societal and economic consequences. (Michael Jones et al, Notion)
  • Maybe you’ve seen this one before, it’s strangely mesmerizing, the fish jumping upstream… grizzly bears at Brooks Falls in Katmai National Park, Alaska. (Explore Bears & Bison, YouTube)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • The best thing about this Bon Appetit recipe for crispy skinned fish with herb sauce was the sauce. I made more than I needed so I had leftover sauce for pasta lunches. But their cooking method didn’t work for me, my white grunt stuck to the pan. Grunt! Don’t know why, don’t blame the fish. Maybe I needed more oil, maybe I didn’t dry out the skin enough, who knows.
  • Another super sauce from Bon Appetit: blueline tilefish (instead of cod) poached in tomato curry. I took the advice in the comments and made these changes: increased the garlic and spices; added a jalapeño and scallion whites; used halved grape tomatoes; quadrupled the coconut cream (I used the entire can, why waste it?); and added a little fish sauce and scallion greens at the end. I served it over 90-second Uncle Ben’s jasmine rice—my time/effort saver.
  • This week’s highlight was calamari fra diavolo. I had two pounds of frozen squid (tubes and tentacles) just waiting for its moment. It came Sunday. Oh, this was good. The sauce was a bit thin but fine for serving over wheat spaghetti and dipping store-bought focaccia.
  • A week can’t go by without talking about greens. This week I had quite a collection from my produce drawer clean-out: collards, zesty greens (not sure what was in this mix from my CSA farmer), arugula, and radish greens. First, I sautéed linguica, red and sweet onion, scallions, and jalapeño, then added the greens.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Stay safe, stay well, take care.


Fri 4/3 at 12 p.m.* – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy

A time of global pandemic and self-isolation is forcing association leaders to think on their feet: How do we continue to lead? How do we sustain the organization through this crisis? Through these rapid shifts, what is needed more than ever is stability in strategic governance—even in a virtual environment. This webcast will focus on key considerations, including general guidelines for governance engagement; approaches to facilitating strategic conversations and outcomes remotely; insights into ASAE’s planning, development, and delivery of its board and strategic planning meetings; and responsible transparency and meaningful leadership communication with members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC
  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
  • Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/3 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/3 at 12 p.m. – The Business Risks of COVID-19: Insurance Considerations and Solutions to Mitigate Impact on AMCs

More info/register – AMCI members only.

Host: AMC Institute


Fri 4/3 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/3 at 1 p.m. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology

Hear about some of the biggest challenges and opportunities facing the association space right now in light of the 2020 coronavirus pandemic. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Sara Krueger, Director of Communications & Engagement, Event Garde
  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Fri 4/3 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: C.C. Chapman, Wheaton College (MA)


Mon 4/6 at 12 p.m. – How To Create Videos & Content That Are Needed When Your Audience Is Anxious & Overwhelmed

When people are drowning, the last thing they need is swimming lessons. And yet, there are a lot of videos posted online that are doing just that. Learn about the tools and techniques for creating remarkable videos that produce long term value and show your audience you care. Discover the essential elements that will take your video marketing plan from good to great. 1 CMP credit. More info/register. Fee for non-MPI members.

Host: MPI

Presenter: Antoine Dupont, CEO, Katapult Marketing


Mon 4/6 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 4/6 at 2 p.m. – Association CEO Roundtable: Response to COVID-19

Association CEOs are facing critical challenges and pivot points as they lead their organizations in and through the current COVID-19 environment. The way associations respond, plan, and forecast today will help inform their future success and sustainability. In this roundtable discussion, ASAE’s Key Committee chairs will offer insights, encourage you to share your own experiences, and listen and respond to your questions, concerns, and solutions. Share and learn what others are doing to lead in these unprecedented times. More info/register.

Host: ASAE

Presenters:

  • Peter J. O’Neil, FASAE, CAE (moderator)
  • Michelle Korsmo, Chair, Key Industry Associations Committee
  • Bob Chalker, MBA, CAE, Chair, Key Global Associations Committee
  • Nat Bartholomew, CPA, Chair, Key Consultants Committee
  • Elaine Weiss, Chair, Key Professional Associations Committee
  • Bennett Napier II, CAE, Chair, Key Association Management Company Committee

NEW: Tue 4/7 from 8 a.m. to 5:30 p.m. – Pivoting to Virtual Engagement in the COVID-19 Era

We firmly believe that professional and trade associations are the backbone of many industries and we know you will stay viable, even grow in importance, as the world faces these current health and economic challenges. Your members will look to you for guidance on how to navigate the impact of it all. Learn how you as board leaders can help your associations pivot and thrive in the COVID-19 era. More info/register.

Host: StarChapter


Tue 4/7 – RemoteCon

RemoteCon is a remote conference on remote work. Dozens of speakers will talk about a variety of issues relating to remote work: tools and tech, organization and culture, and the law. More info/register.

Organizer: Marcel Salathé and a group of volunteers at EPFL


Tue 4/7 at 12 p.m. – Getting Started with Data Analytics (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, boards, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.

Organizer: Robert Taflinger


NEW: Tue 4/7 at 12:30 p.m. – Membership During a Crisis: An Open Discussion of Membership Recruitment and Retention in Difficult Times

Join other practicing membership professionals in discussing membership development during a crisis. This will be an open meeting format with Scott and Dan leading the discussion and fielding questions from the online attendees. More info/register.

Host: The Next Steps LLC


Tue 4/7 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/7 at 1 p.m. – Charitable Online Solicitation: Is Your Nonprofit Compliant?

Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance. More info/register.

Host: Nonprofit Tech for Good

Presenter: Sharon Cody, Partnership Manager at Harbor Compliance


NEW: Tue 4/7 at 2 p.m. – Engagement Strategies for Virtual & Hybrid Events

Learn how your next event – especially if it’s gone virtual now – can engage audience members for a richer, more compelling experience. Thom will address how to weave program content and promote interactions to set the tone for real connections. More info/register.

Host: The Expo Group

Presenter: emcee and expert human connector Thom Singer


Tue 4/7 at 2 p.m. – Leading Successful Change to Remote Training

For employees who are unfamiliar with meeting software such as Zoom and Google Hangouts, the difficulty of teaching “on the go” has become a noticeable hurdle. How can you train people remotely and effectively, without disrupting the flow of work? Learn about the impact a crisis has on people’s abilities to learn and adapt to change; and the resources you can utilize to make everything run as smoothly as possible – from digital meeting rooms, to the cutting-edge technology known as “digital adoption platforms.” More info/register.

Host: eLearning Learning Newsletter

Presenter: Dr. Britt Andreatta, PhD, CEO, 7th Mind, Inc.


Tue 4/7 at 2 p.m. – What’s Missing from Your Strategic Meetings Management (SMM)

Find out how using event technology can make your team more efficient, track fragmented program spend and eliminate simple meeting and event risk. Learn how simple meetings and events fit into SMM, how companies are managing their simple meetings, how to manage your simple meetings and events through a single tech platform, how to easily access and share valuable attendee and meeting data, and how to track and report on meeting and event spend. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Cliff Ryan, Director of Sales, CVENT | Kapow
  • Julie Haddix, Director of Enterprise Marketing, CVENT

Tue 4/7 at 2 p.m. – Case Studies of CPD in a Time of Social Distancing

Hear about ACOOG’s rapid response to adapt a live, annual, meeting in a time of pandemic and mandatory social distancing. Explore how, in a time of chaos, an organization can be guided by learning and implementation science to produce an effective educational intervention that aligns learner needs with organizational realities/constraints. More info/register.

Host: Alliance for Continuing Education in the Health Professions

Presenters:

  • Andrew Crim, MEd, CHCP, FACEHP, Director of Education and Professional Development, American College of Osteopathic Obstetricians and Gynecologists (ACOOG)
  • Brian McGowan, PhD, FACEHP, ArchMedX, Inc.

Tue 4/7 at 2 p.m. – A Guide For Meeting Planner and Hotel Sales Professionals

While the meeting industry is in an unprecedented “holding pattern,” this is a great time to take advantage of increasing your knowledge about meeting risk to make both you and your organization better equipped and competitive. More info/register.

Host: Smart Meetings

Presenters:

  • Kevin Coffey, founder and senior travel and meeting risk consultant at Goldspring Consulting
  • Neil Hammond, partner at Goldspring Consulting

Wed 4/8 at 11 a.m. – Leading Through a Crisis Day-by-Day

Learn about the three interdependent areas of crisis-management activity that help foster sustained high — even heroic — performance by your team. Hear how to think about all your stakeholders during uncertain times; find a way to demonstrate your loyalty, compassion, and commitment to workers and customers; and use aspiration to bring out the best in your team. More info/register.

Host: MIT Technology Review

Presenter: Eric J. McNulty, associate director of Harvard’s National Preparedness Leadership Initiative


NEW: Wed 4/8 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events.

Host: Content Forum


Wed 4/8 at 1 p.m. – Pivoting Your SEO & SEM Strategy During the COVID-19 Crisis

You’ve likely spent years modifying and perfecting your search engine optimization (SEO) and search engine marketing (SEM) strategies, evolving with latest best practices and updates. Learn how to pivot your SEO and SEM strategies during this time of uncertainty—including when to retool and when to press pause. More info/register.

Host: Event Garde

Presenters:

  • Rob McCarty, CEO, The Image Shoppe
  • Zach Guy, Digital Account Manager, The Image Shoppe
  • Aaron Wolowiec, CAE, CEO Event Garde

Wed 4/8 at 2 p.m. – Space to Re-Think. Taking Back Control on COVID19 and Revenue Generation

This workshop is designed to help you think outside the box about what you can do to help your business through the Corona Virus. Walk through exercises to help you see where the opportunities are that will help get you ahead in the next few weeks and be ready for The Recovery. Now is the time to prepare and focus on that. How you react to this is within your control. 1 CMP credit. More info/register. Fee for non-MPI members.

Host: MPI

Presenter: Ciara Feely, Founder & Author, Conference Converter


Wed 4/8 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/9 at 12 p.m. – Driving Member Engagement by Showing #VolunteerLove

National Volunteer Week is April 19-25th, an opportunity to spotlight association volunteers. Given that 20-25% of staff labor in associations comes from volunteer members, we should have year-round recognition and celebrate every day, and create the right supportive environment since volunteering is one of the stickiest forms of member engagement. Let’s draw from research and our own community for a dynamic discussion on how to show volunteer love. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president and executive director at Mariner Management


Thu 4/9 at 12 p.m. – Basic Categorical Variable Analysis and Pivot Tables for Beginners

Learn about simple descriptive analysis and data visualization using Excel. Go over some basic analysis using a “countif” formula, walk through making a simple pivot table and see examples of visualizations you could make. Learn how to quickly figure out the number, or percent, of each category of a variable, or more than one variable with a pivot table. More info/register.

Host: Inciter

Presenter: Kristen Halsey, data analyst, Inciter


Thu 4/9 at 1 p.m. – Working Remotely + Collaboratively

Learn about priorities for an effective workday, how to establish boundaries for family and home (or how to at least find some semblance of balance), and introduce you to some tools and technologies that are quick to learn and easy to use when collaborating remotely. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Thu 4/9 at 2 p.m. – How to Bring Your Live or In-Person Events Online

Walk through the process of migrating your in-person event online. Learn how to use what you’ve already created, the best communications strategy to inform and engage your attendees and presenters, what technology you’ll need to execute a successful virtual event and fundraiser, and how to maximize your ROI and keep the momentum going for the rest of 2020. More info/register.

Host: TechSoup

Presenters: Kyle Barkins and Joe DiGiovanni, founders of Tapp Network


Thu 4/9 at 3:30 p.m. – Remain Relevant by Becoming a Digital Leader

Being a digital leader has never been more urgent for associations to remain relevant. While we may be in a health crisis, it has rapidly become a technology crisis for many associations. Adapting an integrated digital strategy and the way you work can make the difference between business continuity and a meltdown. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sherry Budziak, founder and CEO, .orgSource


Fri 4/10 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


NEW: Fri 4/10 at 1 p.m. – Adapt or Reinvent Your In-Person or Online Conference

Moving your conference online? Want to improve your annual conference? Have a big in-person or virtual meeting you’d like to spice up? Want to refresh your convention to make it more profitable, enjoyable, or effective?
Get to see, experience, and learn how to improve conferences, be they online or offline. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. More info/register (free with code “brainfood”)
Organizer: Better Meetings

Presenter: Lee Gimpel, meeting designer and facilitator, founder of Better Meetings


Fri 4/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/10 at 1 p.m. – Ask Us Anything Expert Panel: Emotional Wellbeing, Relationship Management & Diversity/Equity/Inclusion

Learn tips for attending to participants’ personal and emotional well-being during virtual meetings. Understand how to create a supportive environment where participants or staff/team members can engage with one another. Hear tips for nurturing client, partner and team relationships in a time of uncertainty. Find out how COVID-19 impacts diversity, equity and inclusion. More info/register.

Host: Event Garde

Presenters:

  • Lindsay Gross, Director of Facilitation Services, Event Garde
  • Alina Cooper, Director of Project Management, Event Garde
  • Krista Rowe, Director of DEI, Event Garde
  • Aaron Wolowiec, CAE (moderator), CEO & Founder, Event Garde

Fri 4/10 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable


Tue 4/14 at 1 p.m. – Is Salesforce Backlog Affecting Your Organization’s Efficiency? Find Out Ways to Herd the Cats and Effectively Get Your Backlog Under Control

No matter how large or small your CRM/AMS staff is, the list of to-do’s is always present and even growing. The list can quickly grow to what might seem as unmanageable, paralyzing your staff from making progress. Learn how to prioritize “to-do’s” to maximize productivity, what tools can help manage the intake of departmental requests, and what internal and external resources you can access that will help you focus more on strategy and overall vision. More info/register.

Host: Aplusify


Wed 4/15 at 2 p.m. – Tips to Prepare Your Association for Virtual Work

Rebecca Achurch has taken many associations virtual in her consultancy. She will give tips and best practices to help you as you transition your organization from on-premise to remote work. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, founder, Achurch Consulting


Thu 4/16 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success

According to the biennial Grassroots Influence Pulse® (GRIP) survey, there are clear indicators as to which advocacy tactics are more likely to provide the best outcomes. Learn how to take the guesswork out of your association’s grassroots advocacy work and start turning your association’s grassroots efforts into grassroots influence. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Amy Showalter, GRIP® co-author and Principal, The Showalter Group, Inc.


Thu 4/16 at 2 p.m. – Content Governance 101: Managing Your Digital Content for Success

Associations often have too much content owned by too many stakeholders, and nobody knows how to manage all of it at once. But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. Learn how to formulate a content governance plan and institute guidelines that can turn your content from a chore into a delight. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Texas Association of School Board Officials and Mighty Citizen


Fri 4/17 at 1 p.m. – Hack the Mind: Using Psychology to Boost Your Online Marketing

As professional communicators, we can recognize our brains’ habits—and make them work for us. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies and how they intersect with your website, marketing materials, and overall brand strategy. You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll get equipped with concrete ways to apply these great “brain hacks” to your organization. 1 CAE credit. More info/register.

Host: Mighty Citizen


NEW: Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. It doesn’t matter if your association is a virtual conference pro, thinking about jumping in, or not likely to do anything with virtual conferences, they still would love for you to participate. Think of it as your good deed for the day.

You’ve probably seen stories about distillers in your area who are now producing hand sanitizer—I know they are in my part of North Carolina. Amanda Kaiser sees them as an example of “tossing out the ‘what we are’ focus in favor of the ‘what people need’ focus.” It’s an opportunity, she says, to rethink how you serve members.

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis, including recession-focused information, resources, and benefits as well as guidance on pricing and marketing.

Chapters must stay open for business, although it won’t be business as usual. Billhighway explains how to help chapter leaders with virtual governance and volunteering.

Arianna Rehak at Matchbox Virtual Media has lots of experience running virtual events—you may know her work with Association Success’ Surge summit but that was just the beginning. She shares proven tactics for engaging audiences during virtual conferences.

The discomfort we’re all feeling is grief, says David Kessler at the Harvard Business Review. It makes sense when you read about the stages we go through. He shares advice for dealing with these emotions too.

Because so many kids rely on school breakfast and lunch as their nutrition for the day, food banks are filling in the gap—and need your support. You can find your local food bank on the Feeding America website.

If you’re in my part of North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. Thanks to a matching pledge, every $1 you donate in March provides 10 meals. Money goes further than cans.

Quick hits before we get to the list of this week’s free education:

  • 26 ways to make online meetings, workshops, and programs a success. (Deborah Grayson Riegel, Inc.)
  • 5 real-world techniques and tips from longtime remote workers in the association community (Shepherd Smith, Gravitate Solutions)
  • Trashy books clubs, cocktails and live music: 11 things to do without leaving home. (Emily Holden, The Guardian)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • The highlight of the week was Louisiana oyster and linguiça bake, an Emeril Lagasse recipe. The recipe doesn’t call for linguiça—a garlic paprika Portuguese sausage—but that’s what I always use, and I know Emeril would approve since he’s half Portuguese. I also added leftover salad spinach to the mix.
  • I usually buy my linguiça in bulk from Amaral’s in New Bedford or Gaspar’s in North Dartmouth, MA—just down the road from Emeril’s hometown, Fall River. In fact, Gaspar’s has an 8# deal going on, so I just ordered linguiça and chouriço (a spicier version).
  • Instead of shucking 50 oysters, I shucked 6 for myself and then steamed the rest for about 4 minutes. I still had to shuck them but it’s a lot easier when the shells have opened a bit. They stayed fairly plump too.
  • Since the meat shelves are bare at the supermarket, it’s a good thing I have plenty of local fish in the freezer. On Sunday, I wanted to make enough fish for two nights, so I baked fillets of golden tilefish and dogfish. I topped them with salt and a bit of butter before they went in. I served them with a delicious smoky red chimichurri. Chimichurri is usually green—a mix of herbs, shallot, garlic, hot pepper, vinegar and olive oil. This red one also included smoked paprika, chipotle powder and cumin—so good.
  • The farmers market had baby Brussels sprouts. I was torn between roasting and sautéing them, but I had an idea about roasting them with halved red seedless grapes, red onion, garlic and thyme, so that’s what I did.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Stay safe, stay well, take care.


Fri 3/27 at 12 p.m.* – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 3/27 from 12 to 2 p.m. (join when you can) – Feelings Edition of the Eventprofs Happy Hour
Meet, connect, and share with other event professionals. This will be a place to talk about how you are feeling and be heard by others, to share your circumstances, to meet new people and reconnect with old friends. More info.

Organizer: Adrian Segar, founder, Conferences That Work


Fri 3/27 at 12 p.m. – How to Maximize Agility, Velocity and Collaboration with Remote Teams (Live Discussion Event)

Join a live discussion from the executive, technology and organizational perspectives on how your organization can best shift to support a 100% remote working ecosystem. Hear how to tactically ensure your teams are set up successfully, keep your corporate culture and promote collaborate remotely, and maintain and increase your productivity velocity. More info/register.

Host: xScion

Presenters: Mason Chaudhry, Chief Transformation Officer, Keith Braddock, Principal, Enterprise Automation, and Bhavani Krishnan, Agile Expert, xScion


Fri 3/27 at 12 p.m. – COVID-19-Focused Engagement Lounge

This week we’ll be sharing info and ideas on mastering virtual engagement—keeping you, your staff and your clients engaged during remote work. More info/register (for AMCI members only).

Host: AMC Institute


Fri 3/27 at 12 p.m. – TED Connects: Community and Hope

A free, live, daily conversation series featuring experts whose ideas can help us reflect and work through this uncertain time with a sense of responsibility, compassion and wisdom. Today’s topic: How to create meaningful connections while apart. More info.

Hosts: head of TED Chris Anderson and current affairs curator Whitney Pennington Rodgers

Guest: Priya Parker, Author, The Art of Gathering


Fri 3/27 at 2 p.m. – Maintaining Culture and Community Leadership in a Time of Crisis

Mission-driven organizations have always known that even the best laid plans can come apart at a moment’s notice. Yet when a crisis hits, either at your organization or across the globe, how can nonprofits maintain composure and find a way to move forward? Join a discussion that will look to address how to process information in times of high stress, formulate immediate actions to maintain the culture that makes your organization strong, and chart a path forward to inspire others. More info/register.

Host: Neon One

Presenters:

  • Maddie Grant, Human Workplaces
  • Marc A. Pitman, Concord Leadership Group

Mon 3/30 at 12 p.m. – Coronavirus Dialogue Series: Building a Lean & Agile Business

Coronavirus is threatening the livelihood of businesses of all sizes in the meetings and events industry. Conferences and trade shows are getting canceled or postponed at historic rates with no sign of when the industry will bounce back. While small businesses are most vulnerable during times like these, the current global conditions remind businesses of all sizes of the importance of staying lean and agile. Now is the time to prepare your organization to sustain this crisis as well as other inevitable, and unpredictable, events that will impact our industry in the future. Learn about tools and resources available to you to build a sustainable business model. More info/register ($35 for MPI non-members).

Host: MPI

Presenter: Tracy Judge, MS, CMP, HMCC, CEO, Soundings Connect


Mon 3/30 at 1 p.m. – Working Remotely + Collaboratively

Learn the priorities to an effective workday, how to establish boundaries for family and home (or how to at least find some semblance of balance), and some tools and technologies that are quick to learn and easy to use when collaborating remotely. More info/register.

Host: Event Garde

Presenter: Kate Pojeta, CMP, Director of Meetings and Technology, Event Garde


Mon 3/30 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 3/30 at 2 p.m. – Tips and Tools for Creating an Awesome Virtual Event Experience

In an uncertain time, one thing is certain: People are looking to connect and learn virtually. To get started with virtual event design, you’ll need to look at the event from the perspectives of both the host and attendees. When you do so, you’ll be able to identify elements that will ensure an engaging, fruitful, and financially sustainable virtual event. Find out how meaningful conversations and genuine connections happen virtually, where sponsors fit into the picture, and what hosts can do to ensure their live event runs flawlessly. More info/register.

Host: ASAE

Presenters:

  • Beth Surmont, Director of Experience Design, 360 Live Media
  • Arianna Rehak, CEO and Co-founder, Matchbox Virtual Media

Tue 3/31 at 12 p.m. – How Eventprofs Can Preserve Mental Health in a Time of Crisis

The coronavirus crisis has taken the event industry by storm. How can event professionals keep business going while preserving our mental health? Join us for an open conversation as we share tips and tactics on how to keep your mental health in times of crisis. More info/register.

Host: EventMB

Presenters:

  • Leila Heller, Director of Meetings and Incentives at VisitBritain
  • Juliet Tripp, Senior Events Manager at Chemical Watch
  • Helen Moon, Marketing and Communications Manager at Royal Greenwich Heritage Trust and Founder and Managing Director of EventWell, Event Wellbeing Day and Event Wellbeing Week
  • Julius Solaris, Founder and Editor in Chief, EventMB.com

Tue 3/31 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 3/31 at 2 p.m. – Crisis Management for Your Meetings and Events

Learn how to face crises head on, create a game plan for when crises happen, and make sound decisions during difficult and emotionally-driven times. Hear about the five phases of crisis management, where we are now in the crisis management cycle for COVID-19, how to prepare for the next crisis, what to do about events we can’t see coming, and a framework for making decisions about your meetings and events in a time of crisis. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Matrix Group CEO Joanna Pineda
  • Bob Mellinger, Founder & President of Attainium Corp and Crisis Management expert

Tue 3/31 at 3 p.m. – Personas & User Journey Mapping: Getting to Know Your Website’s Users & Journey Through Your Site

Developing a successful, user-centric website starts with knowing who is actually coming to your website, why they visit it, and then optimizing their journey through the site. But too often biases and technology get in the way of making sure the user is kept top of mind and that the path through your website results in a successful visit. Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. With Personas in hand, we’ll put them to work with User Journey mapping to make sure that your visitors can find what they want in your site and solve both the objectives of the visitor and your organization. More info/register.

Organizer: ASAE Marketing Professionals Advisory Council

Presenter: Ray van Hilst, Director of Client Results, Yoko Consulting


Wed 4/1 at 12 p.m. – Coronavirus Dialogue Series: How To Convert Your In-Person Event Into A Virtual Event

With in-person events canceling all around us, it is time for the events industry to evolve. What better way than to take the experience we have producing in-person events and create virtual events with the same strategy and execution of in-person events. Learn what you need to be thinking of when producing a virtual event from the strategy to the content to the technology. 1 CMP credit. More info/register. ($35 for MPI non-members).

Host: MPI

Presenters:

  • Dustin Westling of One West Events
  • Will Curran of Endless Events

Wed 4/1 at 12 p.m. – Is Your Event Canceled?

Learn what virtual options exist to recuperate revenues and engagement with all stakeholders. CAE credit. More info/register.

Host: Association TV


Wed 4/1 at 12 p.m. – Silver and Gold: Balancing New Market Outreach While Serving Your Core Members

When your association’s environment changes—and growth now depends on expanding to new audiences—how do you adapt while keeping your current members happy? Bring your own stories—successes and bombs both welcome—as there will be an open discussion of what works & what doesn’t. More info/register.

Organizer: Association Insights in Old Town—presented online this month

Presenters:

  • Kristine Metter, CAE, of Crystal Lake Partners
  • Barry Pilson, CAE, of the National Business Officers Association

Wed 4/1 at 1 p.m. – The Dos and Don’ts of Responding to the COVID-19 Crisis

During these unprecedented times, many brands are struggling to effectively market their organizations amidst the COVID-19 crisis. Get a high-level overview of how brands are currently responding to the COVID-19 crisis: the good, the bad and the ugly. Learn what to do, what not to do and how a company’s response can ultimately affect their brand for better or for worse. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/1 at 1 p.m. – Advocacy for Associations: Timeless Principles, Modern Approaches

At many associations, member advocacy is based on an old, outdated model. Associations that don’t change with the times will be left behind. Learn how grassroots advocacy can strengthen your organization. Find out how to communicate with members to activate them for advocacy, teach your members to effectively engage lawmakers, and use social media and new technology to super-charge your advocacy efforts. More info/register.

Host: Gather Voices

Presenters:

  • Bethany Snyder, founder of Snyder Strategies
  • Michael Hoffman, co-founder and CEO of Gather Voices

Wed 4/1 at 1:30 p.m. – Is Your Event Continuing as Planned, or Postponed for the Future?

Learn how you can hybridize with virtual options and retain or generate the maximum revenues and audience engagement. CAE credit. More info/register.

Host: Association TV


Wed 4/1 at 2:00 p.m. – Imagining, Creating, and Executing the Technology Strategy

Regardless of the size of your organization, you have a limited technology budget. How do you see beyond those constraints to what the organization truly needs from technology? How do you make a compelling argument for more investment and then deliver on that investment? What are the criteria for evaluating technologies that will not just upgrade your services, but modernize your organization? Hear about making a successful argument for new tech, how IT creates value for the business, and a framework for determining where and how to invest. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Rebecca Bowen, Director of Information Technology at the Association for the Advancement of Medical Instrumentation


Wed 4/1 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Request Zoom invite.


Thu 4/2 at 12 p.m. – Virtual Fireside Chat with Nonprofit Association CEOs: How to Navigate COVID-19 Crises

Dealing with the COVID-19 pandemic has stretched the world in new and unforeseen ways, brought out the best in some, highlighted weaknesses in processes that have worked well for years, and brought on unprecedented financial hardship. Join two partners in Venable’s Nonprofit Practice Group, who have been helping clients navigate this crisis, as they chat with two leading association CEOs about how they’ve led their organizations through the initial wave of change. More info/register.

Host: Venable LLP

Presenters:

  • Susan Cantrell, CEO, Academy of Managed Care Pharmacy
  • Robert Chalker, CEO, NACE International
  • George Constantine, Partner and Co-Chair, Nonprofit Organizations Group, Venable LLP
  • Jacobs, Partner, Nonprofit Organizations Group, Venable LLP

Thu 4/2 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/2 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear about technological breakthroughs in mobile, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. More info/register.

Host: Impexium


Thu 4/2 at 1 p.m. – Thriving in Tough Economic Times with Content Marketing

Get advice to help your business thrive digitally amidst growing uncertainties. More info/register.

Host: Venngage

Presenter: Venngage’s Chief Growth Officer, Nadya Khoja


Thu 4/2 at 2 p.m. – Embracing Wellness from a Distance

Join a discussion on “embracing” wellness while having to practice social distancing from others. The human interaction that we need and crave is no less a need and we need to figure out a new normal for achieving it during these uncertain times. How can we embrace wellness while physical isolation is impacting ourselves, our staff, our members, our clients, and our families? More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Aaron Wolowiec, CEO and learning strategist, Event Garde, and founder, Healthy By Association


Thu 4/2 at 2 p.m. – Data Cleaning in Excel for Beginners

Learn a few tricks to help you prepare your data for analysis. This lesson is for those of us who enter data regularly, can navigate Excel and write some formulas, but unfortunately find ourselves manually making time-consuming changes in Excel. More info/register.

Host: Inciter

Presenter: Kristen Halsey, data analyst, Inciter


NEW: Thu 4/2 at 3:30 p.m. – Exploring Your Alternatives Using Decision Trees

Whether you are considering suspending dues or holding your meeting online, it is important to consider alternatives. Decision trees give you a framework to illustrate alternatives and determine the right direction. Learn how to anticipate multiple possible scenarios for how things might unfold over time using a decision tree. With things in flux, detailed, precise predictions are likely to be wrong. Using a decision tree will help prepare you for what’s next by assessing potential outcomes and consequences of certain actions. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice, Managing Director of Strategy for .orgSource


Thu 4/2 at 7 p.m. – Free Community of Practice: Grapes & Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde

Facilitators: Aaron Wolowiec, CEO, and Lindsay Gross, Director, Facilitation Services, Event Garde


NEW: Fri 4/3 at 12 p.m. – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy

A time of global pandemic and self-isolation is forcing association leaders to think on their feet: How do we continue to lead? How do we sustain the organization through this crisis? Through these rapid shifts, what is needed more than ever is stability in strategic governance—even in a virtual environment. This webcast will focus on key considerations, including: general guidelines for governance engagement; approaches to facilitating strategic conversations and outcomes remotely; insights into ASAE’s planning, development, and delivery of its board and strategic planning meetings; and responsible transparency and meaningful leadership communication with members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC
  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
  • Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership

Fri 4/3 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/3 at 1 p.m. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology

Hear about some of the biggest challenges and opportunities facing the association space right now in light of the 2020 coronavirus pandemic. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Sara Krueger, Director of Communications & Engagement, Event Garde
  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Wow, Aaron again. He’s sure keeping busy this week!


Tue 4/7 – RemoteCon

RemoteCon is a remote conference on remote work. Dozens of speakers will talk about a variety of issues relating to remote work: tools and tech, organization and culture, and the law. More info/register.

Organizer: Marcel Salathé and a group of volunteers at EPFL


Thu 4/9 at 12 p.m. – Driving Member Engagement by Showing #VolunteerLove

National Volunteer Week is April 19-25th, an opportunity to spotlight association volunteers. Given that 20-25% of staff labor in associations comes from volunteer members, we should have year-round recognition and celebrate every day, and create the right supportive environment since volunteering is one of the stickiest forms of member engagement. Let’s draw from research and our own community for a dynamic discussion on how to show volunteer love. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president and executive director at Mariner Management


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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