The weekly list of free educational events and resources for the association community…

free educational events and resources for association management professionals

The team at Velocity Partners has scrutinized the EU’s General Data Protection Regulation (GDPR) and come up with seven requirements for Generally Dickish Practice Retirement (what GDPR really means) that you need to start working on right away.

Jeffrey Cufaude shares a few simple ways to jumpstart fresh thinking and fresh perspectives because, he says, “We can’t think differently if we’re not exposed to differences.”

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close.

There are excellent online courses and there are excruciating ones. Make sure your online learners look forward to time spent with your courses by trying out some of these ideas for engaging online students from WBT Systems.

Some quick hits before we get to the list of free webinars:

  • Tips for optimizing your blog posts for search engines. (HubSpot)
  • The average small- and medium-sized business website is attacked 44 times per day. (by TechRepublic)
  • The most common website mistakes revealed by content audits. (Moz)

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Now, the main event: free professional development events for the association community. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement

More info/join discussion.

Host: KiKi L’Italien, founder, Amplified Growth

Presenters:

  • Amanda Kaiser, Smooth the Path
  • Lisa Vivinetto, Dynamic Benchmarking

*All times are Eastern Standard Time unless otherwise noted.


Thu 4/5 at 12 p.m. – Tips on Building a Speakers Bureau for Chapters

Offering effective speakers who can discuss timely, industry-relevant topics helps increase chapter engagement while driving wider awareness of your association. Learn how other associations have built their speakers bureaus, including how they’ve driven adoption. Hear about resources available to chapters that want to build their own speakers bureau. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC


Thu 4/5 at 12 p.m. – Time is Running Out! What U.S. Nonprofits Need to Know About GDPR

If you have European constituents in your databases, the GDPR (General Data Protection Regulations), which goes into effect May 25, applies to your organization. GDPR is designed to make sure people have control over their personal information and what it is being used for. Find out what these laws mean for your organization; what you need to do to be compliant, including the impact to your opt-ins, cookies and analytics tracking; and why it’s not all bad. More info/register.

Host: Beaconfire RED


Thu 4/5 at 12 p.m. – Doing Business in India

Hear about the Institute of Management Accountants’ experience in India—both good and bad including office setup, staff hiring, bank account, office registration and currency issues. Learn about risks, partner frustrations, pricing challenges and potential roadblocks. 1 CAE credit. More info/register.

Host: ASAE International Section Council

Presenter: Jim Gurowka, CAE, Senior Vice President, Global Business Development, Institute of Management Accountants


Thu 4/5 at 1 p.m. – Selecting Accounting and Financial Management Software for Your Nonprofit

Hear about the findings from the new Idealware research report, Selecting Financial Management Software For Your Nonprofit. Get a better understanding of the landscape of financial management software and how to find the right fit. More info/register.

Host: Idealware

Presenters:

  • Hilda Polanco (moderator), founder and CEO, FMA
  • Gretchen Upholt, Nonprofit Financial Management Consultant
  • Rocky Davidson, CEO, Qbix Accounting Solutions
  • Brittany Speed, CFO, Strive Together
  • Chris Bernard, Research and Editorial Editor, Idealware

Thu 4/5 at 2 p.m. – Your CMP Roadmap

Whether you are considering if the Certified Meeting Professional (CMP) program is worth it or looking for last minute exam preparation tips, this webinar will cover the process of obtaining your CMP from beginning to end. Get step by step guidance for applying and laying the career groundwork for obtaining your CMP; a comprehensive look at the different study aids available—what works and what doesn’t work; and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited


Thu 4/5 at 2 p.m. – A Woman’s Guide to Leadership: Women, Credibility and Power

Learn how to conquer the communication nuances that can enhance your credibility and make a greater impact on the job. Find out about strategies that go beyond common sense and provide cutting-edge verbal and nonverbal techniques that can be applied directly with immediate success. More info/register.

Host: Smart Meetings

Presenter: Audrey Nelson, Ph.D.


Tue 4/11 at 2 p.m. – Innovation and Events

Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Denis Greene


Wed 4/11 at 12 p.m. – Leveraging Generational Strengths at Healthcare Associations

Recent discussion different generations—including their behaviors in the workforce—have become more divisive. But each age group brings its own strengths to your association’s staff team. Hear how healthcare organizations engage with the varied generations in the workplace, as well as their best practices and proven strategies. Learn how your association can benefit and learn from members of each generation. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Sarah Sladek, CEO, XYZ University


Wed 4/11 at 1 p.m. – Big, Small, and Everything in Between – Tech Trends for All Events

Learn about event technology trends suited for events large or small and on any budget. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your event planning. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent


Wed 4/11 at 2 p.m. – Keys to Driving Webinar Registration and Attendance

Learn about the best practices and secrets that have helped companies build their webinar audiences from tens to thousands. Find out how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience. More info/register.

Host: ON24

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.


Thu 4/12 at 12:30 p.m. – Focusing on Resource Planning

Whether you are a creating a project plan or a staffing plan, resource planning provides you with the information you need to be confident you have the people resources you need to efficiently and effectively get the job done. During this session, we define resource planning, articulate the objectives of a resource plan specific to its use (project planning, staff utilization, etc.), describe the resource planning process, and provide templates to support your resource planning efforts. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice


Thu 4/12 at 2 p.m. – Destination Selection: Overcoming Myth and Perception and Get to the Truth

When negative headlines and travel warnings create false perceptions about a destination’s safety and readiness, the effects are tremendous. In selecting a destination, how can planners balance sensational media reports with real information from trusted sources on the ground to get to the truth? What are the best strategies to address participants’ perceptions? More info/register.

Host: Smart Meetings

Presenter: John Iannini, CIS, CTC, Vice President, Business Travel & Meetings Melia Hotels International and SITE Foundation President


Thu 4/12 at 3 p.m. – What Every Association Professional Needs to Know about Sexual Harassment (Reston-Loudon VA Idea Swap)

Join a discussion on sexual harassment and what every association professional needs to know. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater Washington Community

Presenter: Jennifer Jackman, Esq., Whiteford Taylor Preston


Fri 4/13 at 1 p.m. – Create Revenue with an eLearning Business Strategy

Learn how to break down the task of creating an eLearning business strategy into four manageable steps, including practical methods to combine eLearning goals and business viability into one eLearning business strategy. Find out how to categorize educational offerings, create a learning-business vision, synergize learning and business goals, and get from where you are now to where you want to be. More info/register.

Host: Blue Sky eLearn

Presenter: Julie Stelter, Chief Creative Officer, Walden Group


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Timothy Dykes on Unsplash.

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The weekly list of free educational events and resources for the association community…

Spring? Sigh. Educational events for association professionals

You’re smart and self-aware, so you can tell the difference between perception and reality, right? Don’t be so sure, says Tobin Conley, CAE, of DelCor. He explains how confirmation bias can wreak havoc with your technology project. Talking Heads fans will like this one too.

Online courses are HUGE money-makers for digital entrepreneurs. WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses.

Lots of folks are freaking out about the looming GDPR deadline, but Josh Aberant at CMS Wire says not to think of it as a crisis, but an opportunity for your email marketing program.

Some employees are chest-deep in GDPR compliance issues right now, but Thor Olavsrud at CIO warns about leaving others in the dark. “Employees tend to have significant gaps in their data privacy awareness, particularly about the data handling requirements of regulations like the GDPR and EU-U.S. Privacy Shield.”

Some quick hits before we get to the list of free webinars:

  • How to know if your website has been hit with a Google penalty and how to fix it. (HubSpot)
  • Google’s search snippets (meta descriptions) are longer now, but don’t go changing anything. (Search Engine Journal)
  • This is so sad: Nearly 20% of women inmates in Japan’s prisons are seniors. They commit minor crimes to escape poverty and solitude. (Quartz)

Off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular list of recommended fiction and non-fiction ebooks (including cookbooks) on sale.

Now for the main event: free professional development events for the association community. If your organization has a free webinar or other event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC)

The ASAE Foundation is conducting a study to investigate ways associations align workforce development programs to employers’ and learners’ needs and identify opportunities for association-sponsored workforce development and training. Hear the preliminary, informal results from the first phase of this multi-year national study of association-sponsored workforce development across industries. Location: Washington DC. More info/register.

Host: ASAE

Presenter: Polly Karpowicz, CAE, co-chair of the ASAE Task Force on Workforce Development and Senior Director, the Center for Association at Westat

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/27 at 12:30 p.m. – Raise the Bar with VR

Learn about the advantages of learning through Virtual Reality in terms of identity, embodiment, and immersion; market research from leaders in association industries; the challenges of implementing VR in a CE setting; and game design strategies to facilitate achievable VR-based learning for formal education. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Dan White, CEO, Filament Games


Tue 3/27 at 1 p.m. – AMS Remorse: Protech Opens the Kimono

Learn about some common reasons AMS implementations fail and how you can do things differently. More info/register.

Host: ReviewMyAMS

Presenters:

  • Jennifer Boykin, Protech Associates
  • Teri Carden, ReviewMyAMS, as we discuss

Tue 3/27 at 2 p.m. – Women Leaders in Association Tech: Julie Sciullo (Association Chat)

When Data Analytics Group, a leader in comprehensive analytics solutions for companies and nonprofits, acquired the well-respected Association Analytics, it placed Julie Sciullo at the helm. Hear about the path Julie took to get to where she is today, what she’s learned about leadership in the association tech arena, and what her vision is for the future of the company and her career. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Julie Sciullo, president and CEO, Association Analytics


Tue 3/27 at 2 p.m. – The Power of Your Publication: How a Small Revamp in Content and Design Could Mean Large Rewards for Your Association

Are you communicating the value of your association through your publication’s content and design? Learn how to complete a comprehensive assessment for your current publication, ask the right questions and take the necessary steps for a successful redesign launch, cross-promote and keep branding in mind post-launch, and evaluate and measure performance. 1 CAE credit. More info/register.

Host: Naylor Association Solutions

Presenters:

  • Josh Spradling, Communications Director, Texas Society of Association Executives
  • Jeanie Clapp, Content Strategy & Development Manager, Naylor Association Solutions
  • Sarah Sain, Content Strategy & Development Manager, Naylor Association Solutions

Tue 3/27 at 2 p.m. – Band-Aids to Bad Guys: Turning Perils into Protection

We can’t prevent all security risks, but we can mitigate many things and learn how to react when an emergency occurs. Learn what questions to ask yourselves, your venues and your stakeholders to help keep attendees safer, and receive takeaways you can put into action back at the office. From Band-Aids to bad guys, get an idea of the scope of planning it takes and why a safety mindset from the minute you begin to plan your event is valuable. More info/register.

Host: Smart Meetings.

Presenter: Alan Kleinfeld, CMP, LEO, Director of Emergency Planning at Arrive Management Group


Wed 3/28 at 12 p.m. – The Neuroscience of Creativity: Finding Your “Aha” Moment

Learn how to unlock your creativity and find your “Aha” moment. Hear about the neuroscience of creativity and a case study of how one association experienced an “Aha” moment and brought that idea to fruition. Take away tips on how to create an environment ripe for creativity and inspiration. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lakisha Ann Woods, CAE, Sr. Vice President & Chief Marketing Officer, National Association of Home Builders
  • Sheri Singer, Founder, Singer Communications

Wed 3/28 at 1 p.m. – Doing Mobile Right

Learn about the components and benefits of making mobile the first step in any new program or service for your group. Topics include: building loyalty through year-round engagement, connecting with younger members, developing mobile-only content to build interactions, best practice ideas for a mobile presence, and case studies for associations with a strong mobile program. 1 CAE credit. More info/register.

Host: enSYNC

Presenter: Brad LaTour, Pinxter Digital


Wed 3/28 at 1 p.m. – Successful Negotiations in a Seller’s Market

Meeting demand is up—way up—and new hotel room supply is low, especially in the four- and five-star brands. Learn specific methods to utilize a strategic RFP process and assess your leverage based on multiple hotel revenue management criteria. The ultimate focus is on value-based negotiations and improving hotelier communications and partnerships. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting services, Meeting Sites Resource


Wed 3/28 at 2 p.m. – The Changing Landscape of Integrated Email Marketing

With Higher Logic’s acquisition of Informz and Real Magnet, there is a lot to talk about, like an update on the long term strategies of Higher Logic’s products. Hear about the world of email marketing and marketing automation. More info/register.

Host: C Systems Global

Presenters: Meghan Curtin and Jim Katz, Higher Logic


Wed 3/28 at 2 p.m. – Leadership Essentials: Tools to Maximize Planning

Learn about planning tools that should be part of every leadership toolkit, tools for immediate implementation, and tips for maximizing planning with limited means. Take away a list of planning tool resources, both traditional and digital. 1 CAE credit. More info/register.

Host: iCohere

Presenter: Dr. Amanda Batson, founder and CEO of ADB Partners


Thu 3/29 at 12 p.m. – Let’s Talk About GDPR

Every day, ​associations use data intelligence to understand and serve both members and potential members. The General Data Protection Regulation (GDPR) is dramatically altering the definition of privacy and personal data. How can associations prepare and adhere to these changes? Sit in on a panel discussion on the most important issues and questions that associations are facing with GDPR. More info/register.

Host: Community Brands


Thu 3/29 at 1 p.m. – Stop Building Membership, Start Building Communities: How Might Associations Create Value through Design Thinking

Associations have all sorts of metrics at their hands that allow them to parse data and track membership outcomes at a broad level. But how do we use this information to create impactful outcomes for real people? Learn about the pitfalls of relying too heavily on technology as a change-maker, and how association leaders have successfully used design thinking techniques to create more human centered outcomes at a local chapter, and national association level. More info/register.

Host: Unleashed Technologies

Presenters: Joseph Carter-Brown, Jennifer Jericho, and Kate Lawless


Thu 3/29 at 2 p.m. – Tax Reform and the Exempt Organization

The Tax Cuts & Jobs Act created a multitude of income tax changes for all U.S. taxpayers. Unfortunately, certain changes that impact exempt organizations, including Executive Compensation, Qualified Transportation Fringe Benefits, and Unrelated Business Income Tax are not as well known.

Learn about the changes specific to exempt organizations and their practical challenges for implementation. 1 CAE credit. More info/register.

Host: Johnson Lambert LLP

Presenter: John Huskins, CPA, Principal, Johnson Lambert LLP


Thu 3/29 at 2:30 p.m. – How to Re-engage When Prospects Suddenly Go Dark

A prospect “gone dark” is the business development expert’s most frustrating situation. There are myriad reasons a prospect won’t return your calls. Winning those prospects back requires some purposeful persistence, some sales strategy, and a combination of good planning and old-fashioned research. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Thu 4/5 at 12 p.m. – Tips on Building a Speakers Bureau for Chapters

Offering effective speakers who can discuss timely, industry-relevant topics helps increase chapter engagement while driving wider awareness of your association. Learn how other associations have built their speakers bureaus, including how they’ve driven adoption. Hear about resources available to chapters that want to build their own speakers bureau. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Ian Schneider on Unsplash.

The weekly list of free educational events and resources for the association community…

free professional development events and resources for CAEs and association professionals

Did I talk to these people? The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. It’s so spot on. And, it made me realize I’m in good company: “Even the most successful, well-established people we interviewed still worry about money and reputation.” I guess that’s a comforting thought, or is it? Freelancers, you will love this one. The rest of you, if you want to know what life is like on the wild and wooly side, this one’s for you too.

Tim Ebner at Associations Now says, “GDPR is not just an IT problem.” Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now.

Lindsay Currie and Wesley Carr at the Regulatory Affairs Professional Society shared some wisdom with Billhighway about becoming a successful association change agent. They’ve done some pretty spectacular things with their chapters over the last few years.

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process.

Some quick hits before we get to the list of free webinars:

  • Blogging is still alive and well in 2018—and for good reason. Self-serving, I know, since the author and I both ghostwrite blog posts for a living, but she’s absolutely right. (Get It Write)
  • Can my nonprofit use that photo? No? Yes? Maybe? Good advice for all. (Venable LLP)

Off-topic: Check out my Grabbing the Gusto blog if you’d like to see my special St. Patrick’s weekend list of recommended ebooks on sale by Irish authors, the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale.

Now for the main event: free professional development events for the association community. If your organization has a free webinar or other event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA)

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? What is the perfect mix of web and mobile offerings? Join this Coffee Talk to workshop ideas for effective content production, management and distribution. Bring examples of your content for peer discussion and review. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/20 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 3/20 at 2 p.m. – Own Post-Event Planning! How to Hit the Ground Running After Your Event

Learn how you can recover from the toll of your event, what you do on your first day back in the office, how to analyze your event and then use that to start the next planning process. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Allie Magyar, CMP, longtime conference planner and founder, Hubb


Tue 3/20 at 2 p.m. – Digital Marketing Strategies for the Event Planner, Part 1

Event planners need to know how to effectively design content that promotes the brand’s message and offers audience insight into the event experience. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing


Tue 3/20 at 2 p.m. – Building Event Intelligence: Translating Metrics for You, Your Event, and Your Company

Find out how onsite event technology helps you gather invaluable data for measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities help your event marketing team better translate your event metrics and make future event decisions. More info/register.

Host: Smart Meetings

Presenter: Jason Askew, Product Marketing Manager, Onsite Solutions, Cvent


Wed 3/21 at 11 a.m. – Search, Navigation and Wayfinding on Your Website: Best Practices and Lessons Learned

Do you hear “I can’t find anything on your website.”? Learn about the many ways people “wayfind” (orient themselves in physical space and navigate from place to place) on a website or app, using navigation, search, Google, and related links. Find out how navigation and search should work together, the importance of content strategy to site search, the latest technologies available for wayfinding, and how analytics can and should guide your wayfinding strategy. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Alex Pineda, Creative Director, and Dave Hoernig, Search Guru (aka Director of Software Engineering), Matrix Group


Wed 3/21 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 3/21 at 1 p.m. – Beyond the Fear: Embracing Simplicity with the GDPR

Starting May 25, new European Union data privacy regulations mean that your organization can be fined nearly $25 million for mishandling even relatively benign personal information about attendees from the EU. Join a different discussion about GDPR, its underlying principles, and how we can improve and transform the business of events with it. Learn what consequences GDPR will have on the meetings industry, what types of data fall under the GDPR, how vulnerable your organization may be, and how organizations can protect themselves from violating GDPR. More info/register.

Host: Meetings Today

Presenter: KiKi L’Italien, founder, Amplified Growth


Wed 3/21 at 1 p.m. – 10 Experiential Marketing Trends Shaping Effective Events in 2018

Learn about strategies, approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events, while building stronger relationships with your audiences. Understand the differences between events and experiences. Explore experience design methodologies, including experience platform development and journey mapping. Discover some of the latest applications of methodology and technology currently being used (and some peeks into the future as well). 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Ian McGonnigal


Wed 3/21 at 2 p.m. – Steal These Ideas: 3 Growth Strategies from Top Fundraisers

Hear about strategies membership organizations can steal from fundraisers to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenters: authors of the recently released whitepaper Steal Like a Fundraiser

  • Elizabeth Weaver Engel, CAE, CEO and Chief Strategist, Spark Consulting LLC
  • Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society

Wed 3/21 at 3 p.m. – Vetting Member Needs and Market Opportunities (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference)

Explore how entrepreneurial thinking can point the way to association success in a time of growing competition. Discuss how to really listen to members and leverage data on engagement; how to gauge the needs and find market opportunities that members don’t know about yet; and how to test products and programs before market launch. More info/register.

Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association

Presenters:

  • Nicole Beidler, Marketing Manager, American Speech Language Hearing Association
  • Anthony Shop, Co-founder and Chief Strategy Officer, Social Driver

Wed 3/21 at 4 p.m. – Nonprofit Business Intelligence with Power BI

Learn how your nonprofit can harness big data and business intelligence with Microsoft Power BI. Microsoft has made its Power BI suite available at an affordable price for nonprofit organizations. With minimal ramp-up, your organization can start to visualize and analyze your key data from all systems—including website and social media analytics, CRM, constituent communications platforms like Mailchimp and Constant Contact, and other data sources—in an easy-to-digest format. Hear about the capabilities (and limitations) of Microsoft Power BI and how it can be used by nonprofits to better understand all types of data. More info/register.
Host: Community IT

Presenter: Johan Hammerstrom, President and CEO, Community IT


Thu 3/22 at 8:30 a.m. – Making Content Meaningful (Association Coffee Talk, Reston VA)

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? What is the perfect mix of web and mobile offerings? Join this Coffee Talk to workshop ideas for effective content production, management and distribution. Bring examples of your content for peer discussion and review. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 3/22 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 3/22 at 2 p.m. – Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value

Learn how to ease into innovation and apply it to membership, growth and organizational sustainability. Find out how to identify and break down the leading barriers to innovation; quickly and inexpensively assess which innovations members value the most; create a collaborative innovation strategy that starts today; and form a culture of continuous innovation. 1 CAE credit. More info/register.

Host: Digitec Interactive

Presenters: Wendy Scott, CAE, and Bob Reed, founders, ReedScott


Thu 3/22 at 2 p.m. – Conference Food Rescue: How to Feed More and Waste Less

With careful food-waste prevention planning and thoughtful partnerships with meeting venues and food donation organizations, your conference meals don’t have to end up rotting in the landfill. Learn how to set up a food-recovery plan with your hotel or venue; critical issues to discuss with your food donation partner; how Good Samaritan laws limit your liability; and ways to get buy-in from hotels, attendees, and your organization. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Courtney Lohmann, CMP, Director of Culture, Koncept Events
  • Mariela McIlwraith, CMP, CMM, MBA, Director, Industry Advancement, Events Industry Council

Tue 3/27 at 1 p.m. – AMS Remorse: Protech Opens the Kimono

Learn about some common reasons AMS implementations fail and how you can do things differently. More info/register.

Host: ReviewMyAMS

Presenters:

  • Jennifer Boykin, Protech Associates
  • Teri Carden, ReviewMyAMS

Tue 3/27 at 2 p.m. – The Power of Your Publication: How a Small Revamp in Content and Design Could Mean Large Rewards for Your Association

Are you communicating the value of your association through your publication’s content and design? Learn how to complete a comprehensive assessment for your current publication, ask the right questions and take the necessary steps for a successful redesign launch, cross-promote and keep branding in mind post-launch, and evaluate and measure performance. 1 CAE credit. More info/register.

Host: Naylor Association Solutions

Presenters:

  • Josh Spradling, Communications Director, Texas Society of Association Executives
  • Jeanie Clapp, Content Strategy & Development Manager, Naylor Association Solutions
  • Sarah Sain, Content Strategy & Development Manager, Naylor Association Solutions

Wed 3/28 at 12 p.m. – The Neuroscience of Creativity: Finding Your “Aha” Moment

Learn how to unlock your creativity and find your “Aha” moment. Hear about the neuroscience of creativity and a case study of how one association experienced an “Aha” moment and brought that idea to fruition. Take away tips on how to create an environment ripe for creativity and inspiration. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lakisha Ann Woods, CAE, Sr. Vice President & Chief Marketing Officer, National Association of Home Builders
  • Sheri Singer, Founder, Singer Communications

Wed 3/28 at 1 p.m. – Doing Mobile Right

Learn about the components and benefits of making mobile the first step in any new program or service for your group. Topics include: building loyalty through year-round engagement, connecting with younger members, developing mobile-only content to build interactions, best practice ideas for a mobile presence, and case studies for associations with a strong mobile program. 1 CAE credit. More info/register.

Host: enSYNC

Presenter: Brad LaTour, Pinxter Digital


Thu 3/29 at 12 p.m. – Let’s Talk About GDPR

Every day, ​associations use data intelligence to understand and serve both members and potential members. The General Data Protection Regulation (GDPR) is dramatically altering the definition of privacy and personal data. How can associations prepare and adhere to these changes? Sit in on a panel discussion on the most important issues and questions that associations are facing with GDPR. More info/register.

Host: Community Brands


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo of Fanad Head Lighthouse, Letterkenny, Ireland by Trevor Cole on Unsplash.

 

The weekly list of free educational events and resources for the association community…

free professional development for CAEs and association

As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? How could VR transport us there?” His there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr.

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. CB Insights collected 42 “foot in mouth” quotes from big corporate executives who laughed off disruption when it hit.

Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities.

Billhighway shares a success story from the Regulatory Affairs Professional Society (RAPS). By changing their mindset and conversations with chapters, RAPS built stronger relationships with their chapters and helped them increase member engagement.

Some quick hits before we get to the list of upcoming free webinars:

  • More adults now share their living space because their kids are back in their old room. (Pew Research)

Off-topic: Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale.

Now for the main event: upcoming free professional development events for the association community. If your organization has a webinar or educational event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/13 at 2 p.m.* – Top Ten Legal Questions You Need Answered Before Producing a Digital Event

Take a deep dive into the world of digital law, specifically the top ten questions you need to think about to protect your participants, presenters and organization. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Matt Mille, registered patent attorney and founder, MG Miller
  • Debi Scholar, expert on virtual meetings

*All times are Eastern Standard Time unless otherwise noted.


Wed 3/14 at 1 p.m. – Your Event Marketing Survival Guide

Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Driving attendance to events isn’t easy, but with some time-tested tactics, you can make it easier to retain and grow our audience year after year. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees. Take away a sample 12-month marketing calendar. More info/register.

Host: Meetings Today

Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent


Wed 3/14 at 2 p.m. – G.D.P.R. and the Event Industry: A Fast-Track Guide to Compliance

Believe it or not, General Data Protection Regulation (G.D.P.R.) can affect your brand, as events and meetings are a surprising storehouse of personal data that falls directly under G.D.P.R. regulation. Are you armed with the tools you need to stay up to date? Learn about the legislation and its effects on the industry, including the importance of implementing new policies, procedures, and infrastructures. Hear about strategies and tactics to meet the requirements of one of the most modern and stringent personal data legislations. More info/register.

Host: BizBash

Presenters:

  • Kerry J. Plowman, QuickMobile
  • Chris Elmitt, Crystal Interactive

Thu 3/15 at 12 p.m. – Adapt to Attract Millennial and Gen Z Talent 

Millennials make up the largest segment of the workforce. Generation Z, the oldest of whom turn 22 this year, is about to join the workforce and will further disrupt the world of work as we know it. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. Hear about the challenges associations face when vying for younger generations’ attention—and how to adapt. More info/register.

Host: ASAE

Presenter: Sarah Sladek, author of Talent Generation: How Visionary Organizations Are Redefining Work and Achieving Greater Success


Thu 3/15 at 12 p.m./12:30 p.m. – Sexual Harassment: What Should Your Nonprofit Be Doing to Keep Itself Out of the Headlines and Out of Legal Hot Water? (webinar and Washington DC)

Find out what constitutes unlawful sexual harassment, what a nonprofit organization’s obligations are under the law, and the steps a nonprofit organization can take to minimize potential liabilities stemming from claims of sexual harassment. Through an application of real-life examples, learn about best practices, common pitfalls, and areas of particular risk to nonprofit organizations. 1 CAE credit. Online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Cindy Lewin, Esq. (moderator), Partner, Nonprofit Organizations Practice, Venable LLP
  • Todd J. Horn, Esq., Partner, Labor & Employment Practice, Venable LLP
  • Jennifer G. Prozinski, Esq., Counsel, Labor & Employment Practice, Venable LLP

Thu 3/15 at 1 p.m. – The New GDPR Data Protection Regulations: What Associations Need to Know About Compliance

Learn about the GDPR and how it applies to U.S. associations; key principles behind the regulation and how they relate to compliance; mapping your data flows; GDPR gap assessment—knowing what needs fixing; and legal, technical, and management compliance issues. 1 CAE credit. More info/register.

Host: enSYNC Corporation

Presenter: Terrance Barkan, CAE, international association management consultant


Thu 3/15 at 1 p.m. – Lead or Lose: Seven Principles of Learning Leadership

Explore seven principles for those working in learning businesses that provide professional development, continuing education, and lifelong learning. These “leading learning” principles focus on helping your business ensure its own success and the success of the learners you serve. Leave with practical insights into how you can implement these principles to build authority and buy-in within your organization and deliver lasting impact for the audiences you serve. 1 CAE credit. More info/register.

Hosts: Tagoras and Digitec Interactive

Presenters:

  • Jeff Cobb and Celisa Steele, founders, Tagoras
  • Jack McGrath, president and creative director, Digitec Interactive 

Thu 3/15 at 2 p.m. – #ReviewChat Online Customer Product Reviews

Your members’ businesses are affected by online reviews—86% of consumers read reviews often or very often before buying. Hear how the Specialty Sleep Association is giving their members resources to help them cope and thrive in The Review Economy. Learn key takeaways from a panel discussion about online reviews of mattresses, and steps your association should take to educate your members about the effects of online reviews on buying decisions in B2C and B2B markets.​ More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 3/15 at 2 p.m. – Don’t Retire – Move Into Your Next Career!

Launching into a new career path means re-branding yourself appropriately. Learn about the best starting point and direction to avoid the “Failure to Launch” syndrome. Find out how to demonstrate your personal and professional value, recognize professional development opportunities that facilitate your continuous improvement, and identify and generate a professional image that will assist you in working well in a leadership role with your colleagues. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lynne Wellish, CMP, CHSE CHO, speaker, consultant, trainer and Hospitality Educator with Triage Meetings and Events


Thu 3/15 at 2 p.m. – How to Respond to Active Threats to Your Meetings

Although it is uncomfortable to think about, meetings and hospitality professionals alike no longer can afford to avoid thinking about how they would respond to realistic threats at their events. Learn how to prepare for the unthinkable happening at your meeting by understanding current threats against the hospitality industry that could affect meetings and events; develop a plan for active threat response; recognize the signs of terrorism; and work towards personal resiliency by knowing how to prepare physically, mentally, and emotionally. More info/register.

Host: MeetingsNet

Presenter: counterterrorism and security professional David H. Lau, Counterinsurgency Advisor (Retired), U.S. Army


Thu 3/15 at 2 p.m. – Ideas for Delighting Attendees of All Ages

New research from IACC on trends in demands for the meeting room of the future could hold the secret captivating new audiences. From innovative ways to present information and use food and beverage to flexible room settings, find out what top planners are doing to make sure everyone is comfortable. More info/register.

Host: Smart Meetings

Presenter: Mark Cooper, CEO, IACC


Tue 3/20 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 3/21 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 3/22 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit.

Host: Billhighway

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.


Wed 3/21 at 11 a.m. – Search, Navigation and Wayfinding on Your Website: Best Practices and Lessons Learned

Do you hear “I can’t find anything on your website” or “I have to use Google to find anything on our website”? Learn about the many ways people “wayfind” (orient themselves in physical space and navigate from place to place) on a website or app, including navigation, search, Google, and related links. Find out how navigation and search should work together, the importance of content strategy to a good site search, the latest technologies available for good wayfinding, and how analytics can and should guide your wayfinding strategy. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Alex Pineda, Creative Director, and Dave Hoernig, Search Guru (aka Director of Software Engineering), Matrix Group


Wed 3/21 at 1 p.m. – Beyond the Fear: Embracing Simplicity with the GDPR

Starting May 25, new European Union data privacy regulations mean that your organization can be fined nearly $25 million for mishandling even relatively benign personal information about attendees from the EU. Join a different discussion about GDPR, its underlying principles, and how we can improve and transform the business of events with it. Learn what consequences GDPR will have on the meetings industry, what types of data fall under the GDPR, how vulnerable your organization may be, and how organizations can protect themselves from violating GDPR. More info/register.

Host: Meetings Today

Presenter: KiKi L’Italien, founder, Amplified Growth


Wed 3/21 at 2 p.m. – Steal These Ideas: 3 Growth Strategies from Top Fundraisers

Hear about strategies membership organizations can steal from fundraisers to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenters: authors of the recently released whitepaper Steal Like a Fundraiser

  • Elizabeth Weaver Engel, CAE, CEO and Chief Strategist, Spark Consulting LLC
  • Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society

Wed 3/21 at 3 p.m. – Vetting Member Needs and Market Opportunities (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference)

Explore how entrepreneurial thinking can point the way to association success in a time of growing competition. Discuss how to really listen to members and leverage data on engagement; how to gauge the needs and find market opportunities that members don’t know about yet; and how to test products and programs before market launch. More info/register.

Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association

Presenters:

  • Nicole Beidler, Marketing Manager, American Speech Language Hearing Association
  • Anthony Shop, Co-founder and Chief Strategy Officer, Social Driver

Thu 3/22 at 2 p.m. – Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value

Learn how to ease into innovation and apply it to membership, growth and organizational sustainability. Find out how to identify and break down the leading barriers to innovation; quickly and inexpensively assess which innovations members value the most; create a collaborative innovation strategy that starts today; and form a culture of continuous innovation. 1 CAE credit. More info/register.

Host: Digitec Interactive

Presenters: Wendy Scott, CAE, and Bob Reed, founders, ReedScott


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Jonas Nordberg on Unsplash.

Amazon links are affiliate links which allow me to earn a tiny commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

association CAE professional development

The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model. At Association Success, Howie Berman said they created membership packages with different levels of benefits “to give members a meaningful choice, and to provide them with value for their dues. We also wanted the flexibility to expand beyond traditional member profiles, offering a home to other stakeholders who might not have felt welcomed or included in the traditional categories.”

The best marketing for educational programs is content marketing, said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them.

The consensus on the value of marketing personas is starting to shift. Digital strategist Brandon Andersen suggested moving from assumptions about what a category of people wants to insight based on data that identifies their needs and pain points. “People put themselves into their own buckets. This self-identification through a buyer’s own actions gives us a much clearer picture of their true pain points.”

When you’re shopping for new technology, look beyond what the software does. Spend time evaluating whether the company behind the software is the right one for you. Eventpedia explained how to choose the right partner when shopping for an event app—advice that holds true when shopping for any technology.

Some quick hits before we get to the list of next week’s free webinars:

  • Website advice: Above the fold is a myth. It’s not 1997 anymore. (Rob Lafratta)
  • Symantec certificate users: Google Chrome will label thousands of websites as “unsafe” in the next few months. (TechRepublic)
  • Wells Fargo customers: here’s a devious social engineering attack you need to know about. (KnowBe4)

Off-topic: Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended fiction and non-fiction ebooks on sale.

Finally, the free professional development events for the association community scheduled in next week or so. If your organization has a webinar coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 3/6 at 2 p.m.* – The Influencer Economy (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: author Ryan Williams

*All times are Eastern Standard Time unless otherwise noted.


Tue 3/6 at 2 p.m. – Nonprofit Financial Reporting Implementation: A Deep Dive

Learn techniques for implementing FASB’s “Presentation of Financial Statements of Not-For-Profit Entities” standard. Find out how to identify the standard’s requirements, determine which elements of the standard provide flexibility for preparers, and evaluate alternative disclosure and presentation approaches. CAE credit. More info/register.

Host: Johnson Lambert LLP

Presenters:

  • Audrey Newton, CPA (moderator), Partner, Johnson Lambert LLP
  • Andrea Wright, CPA, MBA, Partner, Johnson Lambert LLP
  • Paul Preziotti, CPA, Principal, Johnson Lambert LLP
  • Melanie Barthel, CPA, Manager, Johnson Lambert LLP

Wed 3/7 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Thu 3/8 at 2 p.m. – #ReviewChat Online Customer Product Reviews

Your members’ businesses are affected by online reviews—86% of consumers read reviews often or very often before buying. Hear how the Specialty Sleep Association is giving their members resources to help them cope and thrive in The Review Economy. Learn key takeaways from a panel discussion about online reviews of mattresses, and steps your association should take to ​educate your members about the effects of online reviews on buying decisions in B2C and B2B markets.​ More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


Thu 3/8 at 2 p.m. – Cultivating Thought Leadership to Build Your Personal Brand

Are you looking to build your personal brand in 2018? Thought leadership and content delivery is a valuable part of modern marketing. Learn how to identify your key thought leadership areas, overcome your fear of the launch, develop a process that ensures you never run out of content, and scale the content for multiple platforms. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company


Fri 3/9 at 1 p.m. – Taking a Member-Centric Approach in New Program Development

By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. This helps protect your organization from costly program development that you ultimately discover has no audience. Learn how to use this approach in designing innovative, cutting-edge programs. 1 CAE credit. More info/register.

Host: BlueSky eLearn

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting


Thu 3/15 at 12/12:30 p.m. – Sexual Harassment: What Should Your Nonprofit Be Doing to Keep Itself Out of the Headlines and Out of Legal Hot Water? (webinar and Washington DC)

Find out what constitutes unlawful sexual harassment, what a nonprofit organization’s obligations are under the law, and the steps a nonprofit organization can take to minimize potential liabilities stemming from claims of sexual harassment. Through an application of real-life examples, learn about best practices, common pitfalls, and areas of particular risk to nonprofit organizations. 1 CAE credit. Online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • Cindy Lewin, Esq. (moderator), Partner, Nonprofit Organizations Practice, Venable LLP
  • Todd J. Horn, Esq., Partner, Labor & Employment Practice, Venable LLP
  • Jennifer G. Prozinski, Esq., Counsel, Labor & Employment Practice, Venable LLP

Thu 3/15 at 1 p.m. – The New GDPR Data Protection Regulations: What Associations Need to Know About Compliance

Learn about the GDPR and how it applies to U.S. associations; key principles behind the regulation and how they relate to compliance; mapping your data flows; GDPR gap assessment—knowing what needs fixing; and legal, technical, and management compliance issues. 1 CAE credit. More info/register.

Host: enSYNC Corporation

Presenter: Terrance Barkan, CAE, international association management consultant


Thu 3/15 at 1 p.m. – Lead or Lose: Seven Principles of Learning Leadership

Explore seven principles for those working in learning businesses that provide professional development, continuing education, and lifelong learning. These “leading learning” principles focus on helping your business ensure its own success and the success of the learners you serve. Leave with practical insights into how you can implement these principles to build authority and buy-in within your organization and deliver lasting impact for the audiences you serve. 1 CAE credit. More info/register.

Hosts: Tagoras and Digitec Interactive

Presenters:

  • Jeff Cobb and Celisa Steele, founders, Tagoras
  • Jack McGrath, president and creative director, Digitec Interactive 

Thu 3/15 [time not provided yet on ASAE site] – Adapt to Attract Millennial and Gen Z Talent 

Millennials make up the largest segment of the workforce. Generation Z, the oldest of whom turn 22 this year, is about to join the workforce and will further disrupt the world of work as we know it. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. Hear about the challenges associations face when vying for younger generations’ attention—and how to adapt. More info/register.

Host: ASAE

Presenter: Sarah Sladek, author of Talent Generation: How Visionary Organizations Are Redefining Work and Achieving Greater Success 


Tue 3/20 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 3/21 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 3/22 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit.

Host: Billhighway

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Andrew Gloor on Unsplash.

Amazon book links are affiliate links which allow me to earn a small commission on any sales that result from clicking. Thank you!

The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy.

One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. The Content Marketing Institute has an excellent post on how to curate content like a pro—and it’s not a list of lame content curation tools, thankfully, it’s real advice.

Would you like to pull the plug on some of your legacy educational programs, but don’t know where to start? WBT Systems outlines the criteria and process for sunsetting educational programs.

In the last of their three-part series on AI for associations, rasa.io wraps up by explaining where to start if your organization would like to easily and affordably experiment with AI.

Almost every organization has them: employees who keep failing simulated phishing tests or worse—falling for phishing emails. Dan Lautman at DelCor explains how you can prevent this from happening in the first place and what to do if a few employees continue to put your association at risk.

Some quick hits before we get to the list of next week’s free webinars:

  • Apple finally made podcast analytics available and, to everyone’s relief, podcast listeners are a great audience for advertisers. Has your association considered podcast advertising yet? (Wired)
  • You can trick your brain into thinking you have more time in the day. (Fast Company)
  • You may have seen this one before, I have, but we can’t see these type of posts enough: the top five regrets of the dying. Sink in, sink in, sink in. (The Guardian)

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale.

Here’s the list of free professional development events for the association community scheduled for next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 2/27 at 8:30 a.m.* – Engaging Your Association’s Staff and Board in Your Corporate Partnership Program (Washington DC)

Learn why and how to get your organization’s staff and board engaged in your program. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. Location: Washington DC. More info/register.

Host: DC-Area Partnership Professionals Network Idea Exchange

Presenters:

  • Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs
  • Barbara Armentrout, provider of personalized services for nonprofits

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/27 at 12:30 p.m. – Usability Tips for a Seamless LMS

Learn how usability testing can help drive significantly improved user experiences based on case studies and research. Find out what visuals are preferred by members when it comes to their user experience, how many events you should have on your events page, what type of language should be used in navigation items, what you are doing that is causing people to miss content, and what is confusing to your members and how you can make usability easier. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Michael Hartman, Executive Experience Director, Sandstorm Design


Tue 2/27 at 2 p.m. – How Your Association Can Use Artificial Intelligence to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, at meetings with extensive educational programming. Between these enriching experiences, it is difficult to compel your members to interact on a regular basis. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. Find out how AI can be easily leveraged in your communications with members. More info/register.

Host: rasa.io

Presenter: Amith Nagarajan, founder, rasa.io


Tue 2/27 at 2 p.m. – Steal Like a Fundraiser (Association Chat)

I imagine KiKi will ask Elizabeth and Sohini about their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations, which shares the secrets to charity fundraising success: building relationships with donors at all levels and how that relates to membership relationship building and management, creating and running outstanding campaigns, and attracting millennial/young professional supporters. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

  • Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting
  • Sohini Baliga, communications expert from the charitable fundraising world

Tue 2/27 at 2 p.m. – LMS Discussion

Join an open discussion with others who are navigating the world of many LMSes and feel stuck. How did you decide which LMS to go for? Any horror stories? Any recommendations? What if you are a small association? Do I even need an LMS? More info/register.

Host: ASAE Learning Management System Community


Tue 2/27 at 2 p.m. – Meet Member Expectations with a Modern Website

Your website is your greatest asset, and it’s ultimately what converts your prospects into members. Learn where to start with a redesign project. Hear about clean design elements that capture the attention of new and existing members for increased engagement, user experience strategies that convert prospects into members, and a strategy for a successful website redesign. More info/register.

Host: YourMembership


Tue 2/27 at 2 p.m. – The Business Impact of Marketing Automation on Event Registrations

Hear how one association used inspiration from the retail industry to accelerate event registrations by 25% and drive over $72,000 in event revenue. Walk away with a new approach to crafting timely, targeted event campaigns that capitalize on the digital clues your members leave behind to increase conversions. Learn how to “market like Amazon” with strategic, automated messages, improve segmentation using digital breadcrumbs from members’ online activity, and ease concerns about over-emailing. More info/register.

Host: Higher Logic

Presenters:

  • Beth Arritt, Staff Vice President, American Association of Airport Executives
  • Vivian Swertinski, Manager of Strategic Services, Higher Logic

Tue 2/27 at 2:30 p.m. – How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement

With professionals reporting only about five minutes per day to devote to continuing education, small bites of information are the easiest to fit into the days of your members. They can also be the most effective at keeping your association top of mind. Learn how creating a microlearning program within your continuing education program can help you boost non-dues revenue and member engagement. More info/register.

Host: Upability


Tue 2/27 at 2 p.m. – LinkedIn Bootcamp: Are You Making the Most of Your Profile?

Learn how to find practically anything you want in LinkedIn through specific search tricks. Understand how you can be found and optimize your searchability for clients, opportunities, or new jobs. Discover best practices for LinkedIn etiquette and building meaningful, long-term relationships. More info/register.

Host: PCMA

Presenter: career management coach and LinkedIn guide Dawn Rasmussen, CMP


Wed 2/28 at 10:30 a.m. – Gain Insight on the Global Association Market (Washington DC)

Gain insight on the role Asia plays in the global business landscape and discover how U.S.-based associations can tap opportunities in this region. Hear about strategic ways Singapore can play a part in your growth and development strategy. Location: Washington DC. More info/register.

Host: ASAE International Section

Presenter: Lavan Thiru, Chief Representative, Monetary Authority of Singapore


Wed 2/28 at 12 p.m. – “CAEing” – Are You Ready?! Tips for Taking the CAE Exam

Learn about the entire CAE process from submitting your application to being approved to sit for the exam, studying tips and tools, and how your CAE designation will elevate your career and opportunities within the field. More info/register.

Host: ASAE Young Professionals Committee

Presenters:

  • Lowell Aplebaum, CAE, CEO & Strategy Catalyst, Vista Cova, LLC
  • Christina McCoy, CAE, Account Executive, AMPED Association Management
  • Shawn E. Boynes, FASAE, CAE, Executive Director, American Association of Anatomists
  • Jacob Wilder, CAE, Director of Communications and Technology, Building Owners and Managers Association of Georgia

Wed 2/28 at 12 p.m. – Discover Asia through a Global Health Perspective (Washington DC)

Gain insight on the role Asia plays in the global healthcare market and how your association can enter international developing markets. Learn about strategic roles that Singapore and other Asian countries can play in your growth and development strategy. Location: Washington DC. More info/register.

Host: ASAE International Section

Presenter: Tommy Zheng, Regional Vice President, Singapore Economic Development Board


Wed 2/28 at 1 p.m. – Powerful Social Media Strategy

Learn strategies for optimizing social media marketing for your meetings and events. Find out how social media can drive attendance and create engagement and save time and money. Hear about new measurement techniques. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: KiKi L’Italien, founder, Amplified Growth


Wed 2/28 at 2 p.m. – Power Up Your Networking

Learn how to move beyond the business card to developing a networking plan for success. Find out how to build a networking blueprint and social networking strategies, how to M.I.N.G.L.E., and how to turn contacts into contracts and connections. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Tarsha Polk, The Marketing Lady


Thu 3/1 at 12 p.m. – How to Create a Collaborative Chapter Marketing Movement

With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going. Learn what other associations have done to drive membership engagement, particularly with younger generations. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC


Thu 3/1 at 1 p.m. – 6 Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Learn about the role infographics play in a healthy communications mix. More info/register.

Host: Idealware

Presenter: Laura Quinn


Thu 3/1 at 2 p.m. – Top Tips for Engaging Potential Attendees on Social Media

Facebook, Twitter, Instagram and even Pinterest and Snapchat can be combined with your website, blog and content strategy to build your audience and connect with the people who matter to you most. Get up to date on the popular social media networks and their latest functionality. Learn about best practices for building your following, and more importantly, engaging your audience through social media. More info/register.

Host: Smart Meetings

Presenter: Liz King Caruso, CEO, Liz King Events & techsytalk


Thu 3/1 at 3 p.m. – Facilitating Virtual Meetings (Reston/Loudoun County VA Idea Swap)

1 CAE credit. Location: TBD. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Alice Waagen, Workforce Learning


Fri 3/2 at 1 p.m. – Know Your Persona’s Entire Buying Experience to Unlock Marketing ROI

Learn how to gain insight into what matters to real buyers. Find out how to align your marketing decisions—from positioning and messaging through content marketing and sales enablement—with your buyer’s most essential expectations. More info/register.

Host: American Marketing Association

Presenters:

  • Adele Revella, CEO & Founder, Buyer Personas Institute
  • Matt Dion, CEO, Mintent

Save the date:

Wed 3/7 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Tue 3/20 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 3/21 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 3/22 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit.

Host: Billhighway

Location: Chicago IL. More info/register.

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Join 7,176 other followers


Creative Commons licensed photo by JF Brou on Unsplash.

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The weekly list of free educational events for the association community…

inspiration for association lifelong learning

ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance.

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. I nearly dropped to the floor and, seriously, my eyes probably misted up too—that’s like an impossible dream come true. I lived that pain at both NAHB and CBIA. But it’s no dream and Joe explained how they did it in this post from Billhighway.

You know what else is a pain to the IT team? Cybersecurity. Their frustration is intensified because their colleagues in other departments, including the C-suite, don’t always take ownership of security like they should. Dan Lautman at DelCor explains what the IT department can do to increase security awareness around the office.

The only way your organization can stay competitive and agile enough to solve today’s problems and face tomorrow’s unknown challenges is to develop a culture of learning. WBT Systems describes the steps required for that transformation.

Associations now have access to affordable AI tools they can use to learn more about their members and deliver more valuable services to those members. Rasa.io describes a few ways AI can help staff provide personalized content to every individual member, an inhuman task made possible by AI.

Some quick hits before we get to the list of next week’s free webinars:

  • Organic reach is declining on social media—here’s what to do about it. (Hootsuite)
  • How to convert blog readers into leads. (Kissmetrics)
  • Why you should surround yourself with more books than you’ll ever have time to read. Done. (Inc.)

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale.

Here’s the list of free professional development events for the association community scheduled for next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 2/20 at 7:30/8 a.m.* – Hire Purpose Career Café (Washington DC)

When a career opportunity surfaces, how can you know it’s the right one? This peer roundtable will help you explore which talents engage you and how you can best serve with passion. Learn how to awaken your personal brand and build “hire purpose” connections. Location: Washington DC. More info/register.

Presenters/Hosts:

  • Shira Harrington, Purposeful Hire
  • Dana Theus, InPower Coaching

*All times are Eastern Standard Time unless otherwise noted.


Tue 2/20 at 8:30 a.m. – Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA)

Improving your website—design, user experience, personalization, SEO—doesn’t have to mean a complete redesign or a large investment in new software. Come share and discuss strategies you can implement immediately that will produce big results. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct


Tue 2/20 at 2 p.m. – The Dangers of Generational Orthodoxy (Association Chat)

Many of the assumptions made by generational thinking are flawed, misguided or just plain wrong—a form of emergent orthodoxy that may well do more harm than good for associations. Join a provocative conversation with association contrarian Jeff De Cagna about how you and your association can think and act beyond generational orthodoxy and learn with the unfolding under-40 future. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jeff De Cagna, FASAE, executive advisor, Foresight First LLC


Tue 2/20 at 3:30 p.m. – Let’s Learn More about LinkedIn as a Tool to Drive Membership & Engagement (Columbia MD)

Hear case studies and ideas on how to use LinkedIn to drive membership and engagement. Bring your stories, ideas and questions and together we’ll look for answers. Location: Columbia MD. More info/register.

Hosts: ASAE Columbia Idea Swap and Association Networking Group (ANEX)


Wed 2/21 at 1 p.m. – Money and Meaning: Finding Well-Being at Work

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. Find out how to better motivate employees through a focus on individual strengths in the workplace, and how employers can help employees feel more secure through financial wellness workshops aimed at helping employees make holistic, sound financial decisions. More info/register.

Host: ASAE Financial & Business Operations Section

Presenters:

  • Matthew J. Grace, CLU, CLTC, Financial Advisor, First Financial Group and Park Avenue Securities
  • Jill Smerkers, PHR, Vice President for Professional Services, Positively Partners

Wed 2/21 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Wed 2/21 at 1 p.m. – 10 Ideas That Will Change Your Event

So many attendees have that “been there, done that” attitude these days. It’s difficult to show them something they haven’t seen. That’s why we’ve scoured the ends of the earth to come up with ten innovative ideas and actionable tips to help you create your most memorable event ever. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Christina Green, blogger, Event MB


Wed 2/21 at 2 p.m. – How to Maximize Audience Engagement at Your Events Using Second Screen Technology

Second screen technology gives event attendees a direct line to interact with your speakers. You’re turning your presentations into conversations that not only engage your audience but lets you gather valuable data in real time. Learn how to obtain important event analytics through attendee engagement and responses; use live polling and digital Q&A to break the monotony of PowerPoint and keep your attendees engaged; and transform meaningful messages through second screen technology at your next event. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Meaghan Carey, Glisser US


Wed 2/21 at 4 p.m. – Association Women Technology Champions Meetup (Washington DC)

Are you a woman? Who works in or with associations? Who’s a technology geek? [By the way, fly that flag proudly.] Then this is your group. Wish I could be there. Location: Washington DC. More info/register.


Wed 2/21 at 4 p.m. – Five Hacks to Weave Constituent Experience into Your Organization

Constituents increasingly expect a rich, personalized experience when engaging with nonprofits. Learn five customer experience “hacks” that come before diving into any technology project and turn your organization into a constituent-centric one. More info/register.

Host: Community IT

Presenter: Kyle Haines, Build Consulting


Thu 2/22 at 8:30 a.m. – Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Reston VA)

Improving your website—design, user experience, personalization, SEO—doesn’t have to mean a complete redesign or a large investment in new software. Come share and discuss strategies you can implement immediately that will produce big results. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct


Thu 2/22 at 9 a.m. – Doing Business in Singapore & Southeast Asia

Get an overview of business issues to consider if your association is contemplating expansion into Southeast Asia: economic reasons for doing business in Southeast Asia, security issues, travel restrictions and visa issues, internet and mobile connectivity, cultural questions, and conference venue availability. 1 CAE credit. More info/register.

Host: ASAE International Section Council

Presenter: Zarina Othman, business development expert, MCI Singapore


Thu 2/22 at 12 p.m. – How to Write Emails for People Who Don’t Read (Washington DC Idea Swap)

Find out why people don’t read emails and what you can do about it. Learn strategies for writing a better subject line to give your email a fighting chance for the reader’s attention; and how to present the most important info at the beginning of the message. Walk away with tips for writing emails that are easy to read on a mobile device. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Leslie O’Flahavan, owner, E-WRITE


Thu 2/22 at 2 p.m. – Strengthening Board and Staff Relationships: A Roadmap to Building Trust and Transparency

The staff and board relationship is critical to fulfilling mission and vision through mutual collaboration and support. Learn how to build greater trust between the board and staff by managing roles, responsibilities and scope of decision-making; steps to develop a culture of transparency between the board and staff; how to manage board/ staff relationships and set expectations through collaboration; and how to ensure buy-in and accountability through innovative strategic planning. 1 CAE credit. More info/register.

Host: Reed Scott

Presenters:

  • Melissa Driver Beard, MPA
  • Wendy Scott, CAE

Thu 2/22 at 2 p.m. – Generations@Work

Organizations find themselves managing four generations—each with their own distinct values and attitudes toward work. To successfully integrate these generations into the workplace, organizations need to embrace radical changes in recruitment, benefits, and culture. Learn how to bridge the generational gap using recruiting, retention, motivation, and management techniques that will inspire each generation and lead your organization to greater success. More info/register.

Host: XYZ University

Presenter: Jodie Swee, Generational Engagement Expert, XYZ University


Thu 2/22 at 2 p.m. – Conquering Resolution Slippage: The Power of Habit

Explore The Power of Habit, a bestseller with a simple three-step process to break bad habits and adopt new ones to make 2018 your best year yet. Learn about smart ways to “chunk down” big resolutions into a series of mini-milestone achievements. Take away tips and tools to fuel extra-mile performance throughout 2018 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Donna Kastner, founder, Retirepreneur


Thu 2/22 at 2 p.m. – Understand Your Participants through Attendee Personas

Learn the characteristics of six different attendee personas—brand fanatics, knowledge seekers, social butterflies, reluctant attendees, inspiration seekers, and tech-savvy networks—and how to tailor events to connect with what each persona values. More info/register.

Host: MeetingsNet

Presenter: Milton Rivera, American Express Meetings & Events


Thu 2/22 at 2 p.m. – Triple Threat: Event Tech, Engagement, and the Attendee Experience

Learn how on-site technology can be used to optimize the attendee journey and increase your event’s impact, what data you should be tracking, tools and tactics to get audiences engaged and networking, and how to take advantage of missed opportunities at future events. More info/register.

Host: BizBash


Thu 2/22 at 2 p.m. – Need Volunteers? Four Tech Trends You Need to Know

Learn how new technology is impacting the public’s expectations of causes and charities; four key tech trends that will help you recruit, grow, engage, and recognize volunteers; and low-cost, simple tips to address common volunteer challenges using technology. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Tobi Johnson, MA, CVA, president and founder, VolunteerPro


Save the date: Thu 3/1 at 12 p.m. – How to Create a Collaborative Chapter Marketing Movement

With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going. Learn what other associations have done to drive membership engagement, particularly with younger generations. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 7,176 other followers


Creative Commons licensed photo by Simon Matzinger on Unsplash.

Amazon book links are affiliate links which allow me to earn a small commission on any sales that result from clicking. Thank you!