Association Brain Food Weekly: 3.14.16

inspiration - photo by Loreto Manriquez

This week’s list is full of learning opportunities—webinars, Blab chat, luncheon and brown bag. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Tue 3/15 at 2 p.m. Eastern* – Project Management Techniques for Non-Project Managers (Association Chat on Blab)

Project management…it’s an art and a skill. What if you had the guidance of an expert in project management who could show you some great techniques for working with your current projects? Rebecca Achurch joins Association Chat to make project management more…er, manageable. Join live or view the recording on Blab.

*all times are Eastern

Tue 3/15 at 3 p.m. – Get the Word Out! Increase Your Association’s Value Proposition and Reach with Digital Events

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. More info. (PCMA members only, I believe.)

Host: PCMA, Calgary Meetings & Convention, and Virtual Edge Institute


  • James Parker at President, Digitell
  • Jerome Bruce, CAE, CMM, CMP, CEM, Director of Meetings, Association of Government Accountants
  • Dana Freker Doody, VP of Corporate Communications, The Expo Group
  • Melissa Lanouette, Director of Meetings and Events, National Speakers Association

Wed 3/16 at 1:30 p.m. – What Can You Learn from Gaming That Will Boost Member Engagement?

Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. More info. (1 CAE credit)

Host: .orgCommunity


  • Janna Fiester, Executive Creative Director, Sandstorm
  • Sandy Marsico, CEO, Sandstorm

Wed 3/16 at 2 p.m. – Rogue Chapters

Do you have a chapter that refuses to follow brand standards or charter requirements, or is operating as its own, separate organization? Hear how three associations handled their rogue, misbehaving chapters and learn preventive maintenance tips to avoid such situations. More info. (1 CAE credit)

Host: ASAE Component Relations Section


  • Debra Sher, CAE (moderator), International Society for Pharmaceutical Manufacturing
  • Meredith Gibson, Chief Operating Officer, Association for Women in Science
  • Lowell Aplebaum, CAE, Chief Operating Officer, American Society for Parenteral and Enteral Nutrition
  • Dana Aragon, CAE, VP of Affiliate & Member Relations, American Society of Radiologic Technologists
  • Jeff Altman, Esq., Partner, Whiteford, Taylor & Preston LLP

Wed 3/16 at 1 p.m. – Road to Innovation: Why the AMS Platform Supersedes All Else

You association needs to leverage a strong platform to deliver a world class member experience. Learn how to evaluate association management software (AMS) based on three important yet often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. More info.

Host: Nimble AMS

Wed 3/16 at 1 p.m. – Building a More Collaborative Nonprofit

Learn ten strategies for improving cross-departmental collaboration at your nonprofit. More info. (1 CFRE credit)

Thu 3/17 at 12 p.m. (11:30 a.m. networking) – Member Engagement: Recruiting, Retaining and Engaging the Future of Your Association (Alexandria Brown Bag)

Location: Marketing General, Inc. (MGI), Alexandria, VA

The upcoming generations are a diverse group who embrace technology, communicate in many mediums, and value different content and services from their associations. Hear about proven strategies to recruit, retain, and engage young members, and case studies of what’s worked and what hasn’t. More info.

Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology

Thu 3/17 at 12 p.m. – Spice Up Your Website with Interactive Calls-to-Action (Inbound Lunch Bunch)

More info. (1 CAE credit)

Host: HighRoad Solution

Thu 3/17 at 1 p.m. – Expert Advice on Choosing a Donor Management System

Learn how to decide whether you need a new system, what an effective selection process looks like, and the main points of differentiation among available systems. More info.

Host: Idealware and NeonCRM


  • Karen Graham (moderator), Executive Director, Idealware
  • Robert Weiner, Robert L. Weiner Consulting
  • Eric Leland, Five Paths
  • Brian Lauterbach, CEO, DonorPath

Thu 3/17 at 2 p.m. – Next Generation Credentialing

Learn about trends and models within the credentialing market that are changing the game, the step-by-step process to successfully implement or enhance an online credentialing program, and the technology needed to deliver a robust end-user experience. More info. (1 CAE credit)

Host: Abila


  • Greg Melia, CAE, Chief Member Relations and Strategy Development Office, ASAE
  • Tracy Petrillo, Ed.D., CAE, Chief Learning Officer, EDUCAUSE

Thu 3/17 at 2 p.m. – Site Visits Revisited: Little Known Ways to Enhance the Site Inspection Process, Backed by Research

To learn more about what’s important during the site visit, Social Tables conducted a survey of 350 event planners and 350 property managers to discuss the pain points and opportunities of a site visit. Learn what the survey revealed, including ways for properties to close more business after site visits, and for planners to make sure the space is a perfect fit for their event. More info. (PCMA members only, I believe.)

Host: PCMA

Presenter: Dan Berger, CEO, Social Tables

Thu 3/17 at 1 p.m. – Delivering a Unified Learning Experience
Learn how Unified Learning provides reusability, flexibility, and ease of use for professional development. See how a single integrated system provides state-of-the-art solutions for eLearning, communities and virtual conferences, and visit two live case study sites. More info. (.5 CAE credit)

Host: iCohere


  • Amanda Batson, ADB Partners
  • Lance A. Simon, CGMP, CVEP, iCohere

Fri 3/18 at 11:30 a.m. – How Are You Engaging Your Young Professionals? (AENC CEO Luncheon)

Location: downtown Raleigh, NC

Facilitator: Lynette Tolson, Executive Director, NC Public Health Association

Attendance limited to association executive directors only. More info. (1.5 CAE credits)

Fri 3/18 at 1 p.m. – How to Get More Sponsors for Your Virtual Conference 

Go behind-the-scenes to see how organizations showcase sponsors at a virtual conference. Learn about the most important sponsorship opportunities and the key benefits to highlight when soliciting sponsors. More info. (.5 CAE credit)

Host: iCohere

Presenter, Lance A. Simon, CGMP, CVEP, iCohere

Fri 3/18 at 2 p.m. – How to Turn Your Webinars into Self-Paced, Revenue-Generating Courses 

Learn how to transform a webinar into a revenue-generating CE self-paced course. More info. (.5 CAE credit)

Host: iCohere

Presenter, Lance A. Simon, CGMP, CVEP, iCohere

Fri 3/18 at 3 p.m. – Rethinking Your Email Workflow

Investigate different ways to rethink your email workflow and identify gaps and digital touchpoints where you might be able to gain additional insight. Learn how to move recipients from passive content consumers to actively, engaged participants in dialog with your association. More info. (1 CAE credit)

Host: HighRoad Solution

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution

If your organization offers professional development for association executives, please send me the link via email or Twitter. Every Friday morning, I publish an Association Brain Food Weekly that lists the coming week’s events.

(Creative Commons licensed photo by Loreto Manriquez)

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: