Association Brain Food Weekly: 4.4.16

Santa Elena Canyon, Big Bend National Park

No fooling. Get your learning on by attending a webinar this coming week. If your organization offers professional development for the association community, please send me the link via email or Twitter.

You’ll see several webinars this week from Wild Apricot. When you register for their free Membership Growth Online Summit, you’ll get access to any (or all) of their webinars.

Mon 4/4 at 3 p.m. EDT* – Attract & Retain New Members with a Marketing Funnel

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. More info. (CAE credit)

Host: Wild Apricot

Presenter: John Haydon, Marketing & Social Media Expert

*all times are Eastern Daylight Time

Tue 4/5 at 11 a.m. – How to Increase Members with Facebook Ads

Steps for creating a targeted Facebook ad campaign will be explained, including: how much to spend, and how to target members on Facebook, find new members, create copy, and measure results. More info. (CAE credit)

Host: Wild Apricot

Presenter: Shiv Narayanan, Head of Marketing, Wild Apricot

Tue 4/5 at 12:30 p.m. – UBIT: What Your Nonprofit Needs to Know about Sponsorships, Advertising, Royalties, and Cause Marketing 

Learn about current IRS enforcement patterns concerning Unrelated Business Income Tax, proactive practical tips and suggestions, common pitfalls, and what to do if the IRS comes knocking. More info. (1.5 CAE credits)

Host: Venable LLP


  • Jeffrey S. Tenenbaum, Esq., Partner and Chair of the Nonprofit Organizations Practice, Venable LLP
  • Lisa M. Hix, Esq., Partner, Nonprofit Organizations Practice, Venable LLP
  • Lakshmi Sarma Ramani, Esq., General Counsel, National Association for the Education of Young Children

Tue 4/5 at 3 p.m. – How to Be a Google Ads Super Hero – for Charities & Nonprofits

Learn how to build an effective nonprofit Google AdWords campaign that supports your mission, programs, marketing, and fundraising. More info.

Host: Wild Apricot

Presenters: Jason Shim & Mark Hallman, certified Google Partners

Wed 4/6 at 1 p.m. – Fitness for Duty: Managing Your Workforce from a Legal and Medical Viewpoint (FBO Virtual Huddle)

Relevant employment laws that surround employee fitness for duty issues (such as FMLA, ADA, Workers Comp, Drug Free Workplace) will be reviewed. You’ll also learn about the procedures and tools you should have in place to effectively manage (and mitigate liability) on-duty injuries and off-duty illness and injuries that can impact an employee’s ability to safely perform their essential work duties. More info. (1 CAE credit)

Host: ASAE


  • Melissa Forburger, CAE (moderator), Vice President, Association Management Strategies, Inc.
  • Grace Bradley Kelly, MBA, SPHR, SHRM-CP, Human Resource Consultant, RC Kelly Law Associates

Wed 4/6 at 3 p.m. – Increase Membership Engagement with Social Media

Learn the basic steps to engage your members using social media. Explore a variety of digital strategies and tools to develop a unique member engagement strategy. More info. (CAE credit)

Host: Wild Apricot

Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network

Thu 4/7 at 12 p.m. – The Five Ws of Member Leadership Development

Learn which critical elements to consider when establishing a leadership training program for your members including The Five Ws: Who is it for? Why is it critical in today’s world? What approaches are most successful and what skills are most valuable? When do you start the process? Where does it happen? More info. (1 CAE credit)

Host: ASAE


  • Carol Vernon, Principal, Communication Matters, Executive Coaching & Training
  • Anne Marie Pascoe, Director, Radiology Leadership Institute
  • Sheri Singer, President, Singer Communications

Thu 4/7 at 1 p.m. – Amplifying Value and Brand

In this session, we walk through the key components of amplifying value and brand and illustrate these components with a real-world case study. You’ll walk away with a clear model for attracting participants to your lifelong learning offerings and retaining them. More info. (1 CAE credit)

Host: Meridian Knowledge Solutions


  • Celisa Steele and Jeff Cobb, co-founders of Tagoras
  • Jeff Kristick, president, Meridian Knowledge Solutions

Thu 4/7 at 3 p.m. – How to Turn Millennials into Members

Gain perspective on how the Generation Y/Millennial mindset and recent economic shifts are reshaping the membership value proposition. Learn how to turn that perspective into membership strategies and marketing tactics that work. More info. (CAE credit)

Host: Wild Apricot

Presenter: Sarah Sladek, CEO of XYZ University

Fri 4/8 at 3 p.m. – From the Bottom Up – Tips for Building an Effective Membership Model

Discover how to find and leverage your superusers, improve your onboarding process, and refine your membership model to grow your association. Hear case studies from associations and nonprofits that turned around declining membership and built successful and thriving organizations. More info. (CAE credit)

Host: Wild Apricot

Presenter: Robbie Kellman Baxter, Author, The Membership Economy

Save the date: Thu 4/21 – Sat 4/23 – digitalNow Conference

The best value conference in the association community—excellent program, optimal atmosphere for learning and connecting, and always great food. Registration is limited to association CEOs and team members they bring along. More info. (lots of CAE credits)

Location: Hyatt Regency, Orlando FL

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

(Creative Commons licensed photo by tivolatman)

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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