Association Brain Food Weekly: 3.28.16

along the road last weekend in Harnett County NC

Many of you have thanked me for putting together this list each week so I’m going to keep doing it. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Tue 3/29 at 1:00 p.m. Eastern DT* – Educating Volunteer & Professional Trainers

Your speakers are subject matter experts, but they’re probably not trained in adult learning. Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. The webinar will cover: knowing your audience and respecting their existing knowledge, creating opportunities for active learning, preparing to lead training sessions, handling silence, and instilling a mindset of continuous improvement. More info. (1 CAE credit)

Host: Web Courseworks.

Presenter: Elaine Biech, president of ebb associates

*all times are Eastern Daylight Time

Tue 3/29 at 2 p.m. – Association Chat on Blab.

This week, Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives, will join host KiKi L’Italien to discuss her new book, The New CEO’s Guide: Advice for the First-time, Aspiring, or Current Association Executive. Join live or view the recording.

Wed 3/30 at 12 p.m. – Secrets to Communicating Technical Topics to Non-Technical Audiences

If you need to convert technical material into information that’s quickly and clearly understandable to non-technical audiences, this conversation is for you. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. More info. (1 CAE credit)

Host: ASAE Marketing Section


  • Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association
  • Shelley Row, P.E., PTOE, MBA, President , Shelley Row Associates LLC

Wed 3/30 at 1 p.m. – How to Select an Association Learning Management System (LMS)

Learn what you need to know to make a smart LMS selection: differences between corporate and association systems, requirement identification, and the appropriate level of implementation services required. Hear about a three-step LMS selection process and real life case studies. More info.

Host: Talented Learning


  • John Leh, CEO & Lead Analyst, Talented Learning
  • Linda Bowers, CTO, WBT Systems

Wed 3/30 at 2 p.m. – Working with State Association Government Affairs Committees for Effective Advocacy 

Panelists will share best practices for managing state government affairs committees, including: assessing the impact of proposed legislation, visiting legislators’ offices, providing committee testimony and writing model letters for grassroots advocacy. More info. (1 CAE Credit)

Host: ASAE Government Relations Section


  • Anne DarConte (moderator), Principal, Beyond K Street
  • Peter Calcara, CAE, Vice President, Government Relations, Pennsylvania Institute of Certified Public Accountants
  • Marcie McNelis, Chairman and Principal, Multistate Associates
  • Chuck Willmarth, CAE, Director, Health Policy and State Affairs, American Occupational Therapy Association

Wed 3/30 at 3 p.m. – Email Marketing: The Workhorse of Online Communications

Uncover ways you can immediately improve your email marketing results. Topics include: establishing a practical, focused email strategy; elements to consider when sending emails, and interpreting and applying what you learn from email metrics to improve your campaigns. More info. (1 CAE credit)

Host: Naylor Association Solutions

Presenter: Kelly Clark, Online Marketing Manager, Naylor Association Solutions

Thu 3/31 at 1 p.m. – How to Build a Nimble Culture (#culturechat on Twitter)

Everyone wants their organization to be nimble and agile these days, so what kind of culture do you need to actually get that agility? What specific parts of your culture would you need to change if you wanted to move more in that direction? Join us for this month’s #culturechat where we will dig into the link between culture and agility and nimbleness.

Hosted on Twitter by the folks at WorkXO: Maddie Grant, Charlie Judy and Jamie Notter. They’re doing exciting things in the culture space–an area of great concern to associations. To participate, search for the #culturechat hashtag–here’s a post that explains how to do that using Hootsuite.

If you’re in the DC area: Thu 3/31 at 4 p.m. – Association Open House at the Institute for Organization Management (IOM)

Location: U.S. Chamber of Commerce, 1615 H Street, NW

Networking reception at 4 p.m., followed by a legal presentation at 4:30 by Institute faculty member Dave Goch of Webster, Chamberlain & Bean. Open to current attendees, graduates, or those interested in learning more about the Institute program. I must admit I have IOM envy but one credential is enough. Attendees have the chance to win a first-year full-tuition voucher. More info. (1 CAE credit)

Save the date: Thu 4/21 – Sat 4/23 – digitalNow

Location: Hyatt Regency, Orlando FL

The best value conference in the association community is the digitalNow conference—excellent program, optimal atmosphere for learning and connecting, and always great food. Registration is limited to association CEOs and team members they bring along. (lots of CAE credits)

If you can’t attend the live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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