Association Brain Food Weekly: 4.11.16

Inspiration - Lost Mine Trail, Big Bend NP

Excuse me while I go completely off-topic but some of you will appreciate this. If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. I just got back from several days hiking in and around the park. Oh. My. Good golly, it was beautiful and awesome in the true sense of that word. One of my favorite national park experiences, if not the favorite. In case you were wondering, my other top parks are Capitol Reef, Zion and Canyonlands in that order. Yes, I have a thing for red rocks and high desert.

Now, back to what you came here for—what kind of webinars are going on next week? Well, I’ll tell you, but first, if you can’t attend a live webinar, go ahead and register anyways. Most webinar hosts send a link to the recording to all registrants.

Tue 4/12 at 3:30 p.m. EDT* – Platform Basics and Beyond

This session is part of a free monthly webinar series, Unified Learning Design Studio, that will help you building better eLearning programs for your association. Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters. Register. (1 CAE credit per session)

Host: iCohere Academy

Speakers: Amanda Batson, Ph.D., education architect and consultant at ADB Partners, and Lance Simon, executive vice president at iCohere

*all times are Eastern Daylight Time

Wed 4/13 at 2 p.m. – After the Conference: How to Maximize on your Content

Learn how to stretch the value of your conference content, and increase the potential of non-dues revenue, by maximizing the use of your event’s content. You’ll leave this webinar knowing how to plan ahead to ensure the fair use of content afterward, maximize content across different platforms, and understand options for using content for different purposes (i.e., membership marketing, member retention, non-dues revenue). Register. (1 CAE credit).

Host: Association Headquarters

Speaker: Sarah Black, Senior MarCom Manager, Association Headquarters

Wed 4/13 at 2 p.m. – The Secret to Recruiting Talent: Authentic Employer Branding

Why is it so hard to recruit and retain the right talent? Your brand promise is the most important reason why members want to join, customers want to buy your products, and employees want to work for you. In this webinar, you’ll learn why brand authenticity matters, how to use data to create an authentic employer brand, the importance of building a strong work culture, and how to start designing the culture you want, rather than defaulting to the culture you have. Register.

Host: QuestionPro

Speakers: Charlie Judy and Jamie Notter, co-founders, WorkXO

Thu 4/14 at 3 p.m. – Website Accessibility: Building an Online Space for Everyone

Your website is the online hub of your organization—but is it useful and usable by everyone who needs it? Is the text readable by someone with poor vision? Can the visually impaired use screen readers to gain access to your content—even images? Are users with other disabilities equally able to view and interact with your content? If you’re not sure, this session can help you make your website a place everyone can gain access to your valuable content. Register.

Host: Idealware

Speaker: Chris Tuttle, Tuttle Communications

Fri 4/15 at 12:15 p.m. – Data Analytics and the CEO of Tomorrow: Through the CEO Lens

Leaders today have more decisions to make and less time to make them. If you understand the story your data is telling, you can leverage that knowledge to make decisions with confidence and shape the future. Learn how to develop an analytical mindset—the ability to understand, visualize, and communicate data, the most important leadership skill in the next decade. Register.

Organizer: Lowell Aplebaum, ASAE Aspiring Executive Leaders Group

Speakers:  Debbie King, CEO of DSK Solutions, and David DeLorenzo, Associate Executive Director of the American Urological Association

Save the date, it’s coming soon (can’t wait!): Thu 4/21 – Sat 4/23 – digitalNow Conference

The best value conference in the association community—excellent program, optimal atmosphere for learning and connecting, and always great food. Registration is limited to association CEOs and team members they bring along. More info. (lots of CAE credits)

Location: Hyatt Regency, Orlando FL

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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