Association Brain Food Weekly: 4.18.16

Inspiration - view from the South Rim, Chisos Mtns, Big Bend NP

The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. After seeing Pearl Jam (bucket list!) on Wednesday night, I’m waking up at the ungodly hour of 2:30 a.m. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando.

I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12. After a good night’s sleep on Thursday, I expect I’ll be more myself on Friday and Saturday. Hope to see you there!

Here’s the webinar line-up for the association community this week…

Tue 4/19 at 12 p.m. EDT*- Recruiting and Retaining Talent (Virtual Lunch)

Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. 1 CAE credit. More info.

Host: ASAE AMC Section Council


  • Jodi Araujo, CEM (Moderator), Entrepreneurial Industry & Corporate Segment Leader, Association Headquarters
  • Vicki Loise, CMP, CAE , Vice President, Association Management, Kellen
  • Sara Meier, CAE, Senior Vice President, Client Relations, MCI | USA
  • Rebecca Brandt, CAE, Executive Director, Executive Director, Inc.

*all times are Eastern Daylight Time

Tue 4/19 at 2 p.m. – Tech Disruption is Everywhere (Association Chat on Blab)

Mark your calendars for a deep dive on the pitfalls and opportunity of tech disruption. You will come away with some actionable insight to keep your organization moving forward. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth


  • Layla Masri, president, Bean Creative
  • David DeLorenzo, CAE, Executive Vice President, Information & Communications, American Urological Association

Wed 4/20 at 12 p.m. – Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members

We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” But how do you do it? How do you help people to do the work that generates new ideas and opportunities and value for your members? Learn the key considerations and tips to help align your team, explore your innovation opportunities, identify and develop new ideas, and navigate the challenges that pop up along the way. You’ll gain a clearer understanding of the opportunities, challenges and tools needed to help your team consistently create new value for your members, volunteers and organization. More info.

Host: YourMembership

Speaker:  Jennifer Blenkle, Founder and Chief Consultant, Frameworks

Thu 4/21 at 12 p.m. – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch)

The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Fortunately, associations are uniquely positioned to succeed in this new inbound community centric world, thanks to the backbone of all associations: educational content. During this session, you’ll learn how associations can transition from outbound marketing to inbound marketing by leveraging content to drive awareness, membership and engagement. More info.

Host: ASAE Marketing Section


  • David DeMambro, Nonprofit Inbound Marketing Specialist, HubSpot
  • David Evener, CAE (Moderator), Marketing Director, National Ground Water Association

Thu 4/21 at 12 p.m. – Spot and Stop It: 3 Steps to End Harassment at Your Meetings (Alexandria Brown Bag)
What do you do if you hear about harassment at your meeting? More important, how could you have stopped it from happening in the first place? Learn what motivates harassers and how to end harassment at your meetings with three steps: prepare, take care and do it there. Hear what some associations have done to successfully address harassment at meetings, and come away with plans and resources for your own organization. Networking begins at 11:30. 1 CAE credit. More info.

Host: ASAE

Speaker: Sherry Marts, CEO and Head Coach, S*Marts Consulting, LLC

Location: Marketing General, Inc. (MGI), 625 N Washington St #450, Alexandria, VA

Thu 4/21 at 3 p.m. – What Community and Social Features Are Vital to Your Organization’s LMS?

Given the many LMSs on the eLearning market today, you need to know how to evaluate the features and functionalities of each one. Learn about the most essential social and community features and functionalities to help your organization train, track and manage learners. You’ll also learn the principles and benefits of social learning, how to spot LMS packages with baked-in community features, and hear case studies of organizations that are already reaping the benefits of a socially enabled LMS. More info.

Host: Online Community Results


  • Ben Martin, Chief Engagement Officer, Online Community Results
  • Al Ryan, Chief Experience Officer at Cypherworx

Thu 4/21 at 4 p.m. – Unselling SharePoint for Nonprofits

Have you implemented SharePoint flawlessly (technically) only to have it fail for nontechnical reasons? This webinar will cover some of the points we make before beginning a SharePoint implementation project: areas in which SharePoint delivers real value; implementation challenges and duration; and leadership buy-in. You will learn to guide your organization through the philosophical assessment you need to make before embarking on this type of project. If you’re experiencing a rough SharePoint implementation, this webinar can give you the tools to take a step back, get buy-in and get back on track. More info.

Host: Community IT Innovators


  • Steve Longenecker, Director of IT Consulting, Community IT Innovators
  • Johanny Torrico Vice President of Operations, Community IT Innovators

Fri 4/22 at 1 p.m. – Spring Cleaning: Quick Ways to Refresh Your Core Volunteer Program Materials

Program documents used to manage your volunteer recruitment process and communicate policies and procedures tend to be dry and boring, but they don’t have to be. Learn how to “prime” volunteer commitment using simple psychology, spice up volunteer position descriptions and make them more mission- focused, generate more compelling volunteer testimonials, shift your perspective on engagement, and much more. More info.

Host: Wild Apricot

Speaker: Tobi Johnson, MA, CVA, president and founder, VolunteerPro

Fri 4/22 at 3 p.m. – Measuring: Banner Ad Programs for Revenue & Insight

Learn how to measure the success of your banner ad programs. We’ll find out what metrics are important, and how to collect and interpret them so your organization thrives. 1 CAE credit. More info.

Host: HighRoad Solution

Speaker: Maneesha Manges, Inbound Marketing, HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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