Association Brain Food Weekly: 4.25.16

Santa Elena Canyon, Big Bend NP

Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello.

Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Tue 4/26 at 1 p.m. EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification 

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. This session explores technological solutions, including badges and xAPI, that should be used to enable learners to concentrate on the learner while certification bodies worry about the credits. 1 CAE credit. More info.

Host: Web Courseworks
Speaker: Andy Hicken, PhD

*all times are Eastern Daylight Time

Tue 4/26 at 2 p.m. – Woo Woo to Wow: Creating Conscious Associations (Association Chat on Blab)

Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guest: Holly Duckworth

Wed 4/27 at 12 p.m. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work

In this webinar, you’ll hear about today’s most effective talent recruitment and retention methods. You’ll also learn how to define your objectives to help identify your authentic employer brand; segment your audience into categories such as long term staff, newer staff, qualified candidates, and general candidate pool — all of which require tailored messages and approaches; and persuasively articulate the three key benefits to working at your association. More info.

Host: Association CareerHQ

Speaker: Michael Cummings, principal, Tate/Cummings

Thu 4/28 at 12 p.m. – Creating and Distributing Engaging Video Content to Advance Your Message

Video has 10 times the engagement potential of email, yet many struggle with its production and distribution. In this live chat, four experts share insights and tips on how to create and distribute compelling content that will engage your audience and advance your association in a measurable way. Learn about strategies to create, distribute and measure the effectiveness of video content to amplify your message. More info.

Host: ASAE Communications Section Council


  • Brianna Lawson, Online Marketing Specialist, Naylor Association Solutions
  • Sara Mischo, Digital Content Manager, American Speech-Language Hearing Association
  • Marc Rein, Multimedia Specialist, New Jersey CPAs
  • Jim Wacksman, Producer & CEO, Association Studios
  • Greg Roth (Moderator), Writer, Speaker, Presentation Coach, GRcreative

Thu 4/28 at 12 p.m. – Digital Advertising to Attract New Customers (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. 1 CAE credit. More info.

Host: HighRoad Solution

Thu 4/28 at 1 p.m. – Learning Portfolio Audits: 7 Secrets of Thinking Like an Entrepreneur

This session is designed to help association professionals and industry partners leverage their inner entrepreneurial spirit to categorize, audit and optimize the programs that comprise their learning portfolios, resulting in a stronger brand, an elevated reputation and more loyal participation. You’ll learn how to identify the building blocks of an entrepreneurial mindset, examine the steps that comprise a learning portfolio audio, and design a plan for auditing your organization’s learning portfolio. 1 CAE credit. More info.

Host: CommPartners

Speaker: Aaron Wolowiec, Founder and President, Event Garde

Thu 4/28 at 2 p.m. – Technology as a Strategic Asset: Association Technology Trends, Innovation and Transformation

Think about new ways to really speak and engage with your audience, including lapsed members and prospects. A data driven strategy turns audience insight into action. With marketing automation, organizations can observe audience behavior and serve customized content that really matters. More info.


  • Tom Lehman, Lehman Associates
  • Vivian Swertinski, Informz
  • Andy Steggles, Higher Logic

Fri 4/29 at 2 p.m. – Discover Super Members: Maximizing Your Data Strategy

Your members are expecting you to understand them on a much deeper level than ever before, while your data continues to pile up to the point that analyzing it seems to be an insurmountable task you’re avoiding at all costs. Learn three strategies to make your data more meaningful, and ultimately define what a “Super Member” looks like for your organization. More info.

Host: Abila

Speaker: Carlos Restrepo, Senior Director of Sales at Abila

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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