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It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey.

Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, follow this link.

Here’s a great idea for associations: a Talent Council. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations.

If you want an overview of association eLearning trends, check out Web Courseworks’ eLearning Predictions Hype Curve. We’re entering some fascinating times!

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Find out which blogging tactics produce the strongest results. Of course, your mileage may vary.

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 1/17 at 12 p.m.* – Proactive vs. Reactive Community Management Tactics

Learn about the community lifecycle and how the role of your community manager evolves in each stage. Understand how to differentiate between proactive and reactive tactics, and how both are equally as important – but for different reasons. Take away tips to enhance your member engagement. More info/register.

Host: Grit Marketing

Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing

*All times are Eastern Standard Time unless otherwise noted.


Tue 1/17 at 12 p.m. – The Epic Advantage: Select, Develop & Retain Top Performing Meeting Professionals

Learn the art and science of choosing and keeping top meeting talent. Hear how to simplify the selection process and eliminate guesswork; activate performance, productivity, and profit; and empower happy, highly engaged employees and reduce turnover. 1 CE credit. More info/register.

Host: MPI

Presenter: Jerome Wade, CEO, The Epic Advantage


Tue 1/17 at 12:30 p.m. – Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: NimbleUser

Presenters:

  • Rob Banwar, account executive, NimbleUser
  • Sig VanDamme, chief customer officer, NimbleUser

Tue 1/17 at 2 p.m. – Diversity and Inclusion Challenges for Associations (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth


Tue 1/17 at 2 p.m. – What’s on the Meetings Horizon?

Find out what meeting planners can expect from the industry in 2017. Learn how you can prepare for upcoming trends in meetings and events. More info/register.

Hosts: Smart Meetings, Go Providence, The Westin Riverwalk San Antonio, and The Westin Denver International Airport

Presenter: David Epstein, content marketing manager, Bizzabo


Tue 1/17 at 2 p.m. – The New Volunteer Manager’s Toolkit

Learn about the three Rs of volunteer management: recruitment, retention and recognition. Discuss program components such as interviews, orientations, volunteer handbooks, and more, as well as the importance of managing risk for your program and your organization. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Wed 1/18 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear about technological breakthroughs in mobile, marketing, data analytics and membership management that help associations transform business and serve members more intelligently and profitably. The panel will share experiences and best practices designed to: create event value (not limited to a specific time or place); be where members are (always on, globally connected); leverage data; personalize; and identify and drive new revenue opportunities. More info/register.

Host: Impexium


Wed 1/18 at 2 p.m. – Why 2017 Is the Year to Re-Evaluate Your Event Tech

Technology that was once bleeding edge has now come of age — seasoned, mature, and ready for you to implement. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees. Learn what event technology services are available, what technology is coming soon, and how you might implement emerging event tech. More info/register.

Host: eTouches

Presenter: Brandt Krueger, host of Gather Geeks Podcast & event tech guru


Thu 1/19 at 12 p.m. – Spark Your Innovation Engine

Hear unique perspectives on the role of innovation in associations today. Understand the continuum of innovation and how to leverage your spot on that continuum. Learn about the unique relationship between culture and process. Hear how the National Business Aviation Association embraced innovation as an organizational strategy. More info/register.

Host: NimbleUser

Presenters:

  • Jo Damato, ‎director, educational development & strategy, National Business Aviation Association
  • Amanda Kaiser, chief path finder, Kaiser Insights LLC
  • Sig VanDamme, chief customer officer, NimbleUser 

Thu 1/19 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between success and headaches, but the selection process can be daunting. Hear about a time-tested process for selecting a learning management system and pitfalls to avoid. More info/register.

Host: YourMembership

Presenters: Jeff Cobb and Celisa Steele, cofounders, Tagoras


Thu 1/19 at 1 p.m. – Battle of the #Eventprofs (Revisited)

Hear a panel of event profs providing insight and discussion around the ILEA Core Curriculum and the innovative delivery method of “BOTEventProfs” at TSE 2017. Topics include event planning, entertainment, speaker/content management, decor, creative services, rentals, tenting, food and beverage, technical production, and venue. More info/register.

Host: International Live Events Association Canadian Affiliate (ILEA Canada)

Presenters:

  • Corinne Kessel, CSEP, Greenscape Design and Décor
  • Dustin Westling, CSEP, OneWest Events
  • Anthony Vade (moderator), FMAV

Thu 1/19 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that makes it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot

Presenters:

  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Thu 1/19 at 2 p.m. – Creating a Comprehensive and Engaging Volunteer Training Program

Learn how to determine what information you should be sharing with volunteers and how to create a curriculum by presenting this information via different delivery methods that appeal to adult learners. Find out how to assess what your volunteers have learned, and how to create ongoing training and professional development training for them. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch


Thu 1/19 at 3 p.m. – Mobile Event Apps (Montgomery County MD Idea Swap)

Find out when it makes sense to use an event app, how to compare app providers, and why pricing all over the map. Learn about app preparation, adoption and usefulness, trends such as activity feeds and gamification, issues like security and registration integration, sponsorships and advertising, and ROI metrics. Location: Rockville MD. More info/register.

Host: Association Networking Group (ANEX)

Presenter: Phil Rappoport, vice president, sales and marketing, AgendaPop


Thu 1/19 at 4 p.m. – New Year’s Resolutions Roundtable

A panel will share their New Year’s Resolutions on nonprofit technology pain points in security, technology management, the cloud, infrastructure, and more. Learn why your technology resolutions should include implementing two-step authentication on any login of value, testing your ability to restore from backup regularly, and never investing in new technology without first justifying the time and expense with a business case analysis. More info/register.

Host: Community IT Innovators


Fri 1/20 at 1 p.m. – Stand Out: Turning Your Continuing Education into a Competitive Advantage

Learn about a model for enhancing the quality and relevance of your education that will elevate your association from program provider to learning leader. Hear about three cases drawn from real-world challenges and gain insights for next steps. Bring your team an audit tool that stimulates conversation about your association’s education strengths, gaps, and where you may want to consider prioritizing resources. More info/register.

Host: Blue Sky eLearn

Presenter: Tracy King, chief learning strategist & founder, InspirEd


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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<Creative Commons licensed image by David Pilbrow.>

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Inspiration: Ocean Isle Beach

Ah, the beach. Between you and me, I prefer the mountains, sssh. But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach.

Before I get to OIB, I’m attending the Association Executives of North Carolina’s Annual Meeting in Williamsburg VA where I get to spend time with several speaker friends from across the nation. Yay! I get so excited when friends come to my little ol’ SAE.

Here’s the list of webinars and other events for the association community for the weeks of July 18 and July 25. Hey, The New Yorker can do a double issue in the summer, so can I. Since I’m publishing this earlier than usual, please feel free to add any webinars I missed in the comments below.


Mon 7/18 at 12:30 p.m. – Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Stop focusing on features and take a look under the hood. Learn how to evaluate an Association Management Software based on important, often overlooked criteria; avoid hidden costs you may not see on the surface; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: Nimble AMS

*all times are Eastern Daylight Saving Time


Tue 7/19 at 12 p.m. – Smarter, Faster, More Efficient

Everyone’s dealing with limited time and resources. These tech tools will help you work smarter, faster and more efficiently, whether you’re sourcing hotels, managing projects or trying to eliminate email overload. Understand how tech tools can streamline communication and collaboration. Identify potential project management solutions. Discover other apps and tools that can make travel and meeting management more manageable. More info/register.

Host: MPI

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International


Tue 7/19 at 2 p.m. – Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab)

Oh, I’m missing a good one! The weekly Association Chat on Blab, hosted by KiKi L’Italien, founder of Amplified Growth, is a special association bloggers edition. Tune in to hear from bloggers and content producers for Socialfish, Associations Now, Leading Learning Podcast, Spark Consulting, MizzInformation, Association Success, Simply Cynthia, along with many others share their tips for blogging and podcasting. Participate live or view the recording.


Wed 7/20 at 12 p.m. – Preparing Yourself and Your Association for the Looming Staff Leadership Deficit

The association staffing landscape is undergoing a significant transition. Retirements, competition for talent, and evolution within the association management model create new demands, while also opening new opportunities. Find out how the Certified Association Executive (CAE) program provides the essential knowledge you need to better serve as an association executive and demonstrates your executive readiness to your peers and boards. Get a sneak peek of this radically shifting landscape of learning and generational trends, staff management and business competencies driving the CAE Commission to chart the future course for the credential. 1 CAE credit. More info/register.

Host: YourMembership

Presenter: Lowell Aplebaum, CAE, member of ASAE’s CAE Commission


Wed 7/20 at 2 p.m. – From Millennials to Boomers: Connecting with Members at Every Age

From a booming technology evolution, to endless social media opportunities, to a workforce made up of four generations, it’s no wonder there are misalignments between member wants and member benefit offerings. Take a deeper look at each of these four generations to discover what really makes them tick. More info/register.

Host: Abila

Presenters:

  • Jamie Notter, Founding Partner of WorkXO and Culture That Works LLC
  • Amanda Myers, Director of Member Strategy, Abila

Wed 7/20 at 2 p.m. – Hollywood Producer Shares His Secrets for Innovative & Impeccable AV at Events

Hear tips, advice and case studies on new AV ideas, technology and flawless executions with cutting-edge design. Discover actionable and innovative solutions for common AV technology needs. Explore design elements and inspirations to build engaging shows for your clients. More info/register.

Hosts: Connect Association and Visit Lexington

Presenter: Austin Johnston, owner of AKJohnston Group


Wed 7/20 at 2 p.m. – Hacks for Securing (and Renewing) Sponsors for Your Events

Sponsors are from Mars, organizers are from Venus, or does it just seem that way? Sponsors want leads and more exposure. Learn creative tips to deliver real results and boost sponsor ROI. More info/register.

Hosts: Pathable and EverThere

Presenter: Kathy Cohen, Head of Marketing, EverThere


Wed 7/20 at 2 p.m. – Managing Business Rules to Obtain Credentialing Success

When an organization offers professional certifications, the amount of business rules required to complete the process can be staggering. Learn how to streamline your processes and encourage engagement among certificants while cutting costs. More info/register.

Host: Altai Systems


Wed 7/20 at 3 p.m. – MoCo Idea Swap on Online Community Best Practices (Bethesda MD)

This lively discussion will cover community manager best practices, increasing member engagement, purpose driven communities, measuring ROI, leveraging partners in your community strategy, and much more. More info/register.

Host: Association Networking Group

Presenter: Maggie McGary, Director of Marketing & Communications, Society of Fire Protection Engineers


Thu 7/21 at 11:30 a.m. – Deliver Results the First Time (Alexandria VA Brown Bag Lunch)

Learn how to increase member/client satisfaction, improve team efficiency, and boost member/client engagement using the AFTERS technique. Go home with a Personal Action Plan on how to implement what you’ve learned. 1 CAE credit. More info/register.

Presenter: Sam Lightfoot, Jr. of Lightfoot Management, Inc.

Host/Location: Marketing General, Inc., 625 North Washington St, Suite 450, Alexandria, VA, US

Organizer: Greater Washington / National Capital Community


Thu 7/21 at 1 p.m. – The Non-Negotiable 7-Step Content Plan for Association Websites

Learn the mandatory 7 steps you must take to ensure the content you’re posting on your website is engaging, relevant and meaningful. Find out the questions to ask and words to use when posting content to your association website so you can create authority in your industry, give members high-value content, and have peace of mind that you’re doing it right. More info/register. 

Host: Vanguard Technology


Thu 7/21 at 4 p.m. – ASAE Professional Development Virtual Half-Hour “Happy Hour”

Join an interactive, facilitated discussion on the Best Idea I Would Never Do Again! ROI RULES!” More info/register.

Host: ASAE Professional Development Section Council


Thu 7/21 at 4 p.m. – Nonprofit IT Department Best Practices

Find out why the size and roles of your IT department matter, how to scale up your IT to catch up with the aspirations of your mission or the growth of your staff, when to out-source and when to in-house, and what management structures seem to work best in the nonprofit environment. More info/register.

Host: Community IT Innovators

Presenter: Johan Hammerstrom, President and CEO, Community IT Innovators


Fri 7/22 at 3 p.m. – Best Practices: Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help associations evolve fully into digital and help corporate marketers new to the association world understand what’s different. 1 CAE credit. More info/register.

Host: HighRoad Solution


Tue 7/26 at 1 p.m. – Managing eLearning: Thought Leaders Series – A Recipe for Consistently Engaging Virtual Online Sessions

Learn how to create engaging virtual online sessions: how to effectively manage the process, from planning to evaluation; the recommended roles for an effective online training program team; how to determine the extent of coaching an SME needs to be an effective presenter; and tips for avoiding and troubleshooting technical issues. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Karen Hyder, Certified Technical Trainer CTT+, The eLearning Guild Online Forums


Tue 7/26 at 2 p.m. – Association Chat on Blab

Join the weekly Association Chat on Blab, hosted by KiKi L’Italien, founder of Amplified Growth. Participate live or view the recording.


Thu 7/28 at 12 p.m. – How Messaging is the Foundation of Your Brand

This virtual discussion will focus on the various types of messages you use to describe your association in news releases and how each message contributes to your brand and reputation. Learn how to create impactful messages starting with your association’s vision and mission statement and take away a blueprint on how to create consistent, clear and concise messaging. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenters:

  • Sheri Singer, President of Singer Communications
  • Christina Garneski, CAE (Moderator), President, Marketing, Communications & Events of National Parking Association

Thu 7/28 at 12:30 – What 600 Associations Say About Their AMS

With so many options in the association management software (AMS) marketplace, the selection process is more important than ever. Thankfully, ReviewMyAMS has gathered about 600 reviews from real end users and in this webinar, you’ll learn the insights from those that have participated. Find out which job types and organization types are the most satisfied and least satisfied, the trends detected within the reviews and the red flags you should be on the lookout for during your next selection. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Teri Carden, founder, ReviewMyAMS


Thu 7/28 at 1 p.m. – Performance Improvement (PI): What PI Is, Where It’s Headed, How It Can Be Part of Your Education Strategy

Performance improvement (PI) is arguably the end goal of all education—changes in individuals’ behavior drive broader change in the field or industry where they work, resulting in improvements for the learners and others. Learn how PI is used now, what’s being done to improve PI activities, and how PI can be applied more broadly. Whether your organization offers PI activities or not, this session is a chance to learn more about performance improvement and how it can fit within an education strategy. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Andy Hicken, PhD, director of product development, Web Courseworks

Thu 7/28 at 1 p.m. – The Future Is Better Than We Think

Peter Diamandis, co-author of Abundance, says humanity has hit a point of unprecedented change because of cutting-edge technologies. As the founder of X-Prize Foundation, he’s not just writing about these technologies, he’s making them happen. During this 25-minute Q&A, he’ll give a glimpse into this future. Tweet your questions for Peter to @assn_success or email them to info@associationsuccess.org. More info/register.

Host: Association Success


Fri 7/29 at 3 p.m. – Measuring: Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital and help corporate marketers new to the association world understand what’s different. 1 CAE credit. More info/register.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

inspiration: summer trees

I’ve been thinking about morning habits, again. Last spring, after reading The Miracle Morning by Hal Elrod, I developed morning habits like exercise, meditation, reading, and gratitude journaling that stuck with me for quite a while. Et voilà, my productivity increased. But after a while, I lost my mojo and the habits faded.

I picked these habits back up recently and, of course, my energy and productivity increased again. Duh. However, if I make the mistake of looking at my emails or Twitter before their scheduled time, I’m doomed. One good read leads to another. I think to myself, “I’ll exercise later” and later, “Why don’t I take a rest day.” And, what do you know—my productivity that day goes down the tubes. Haven’t I learned this lesson hundreds of times already? Back in the saddle tomorrow.

Enough of my kvetching, here’s the list of webinars and other events for the association community for the week of June 27.


Mon 6/27 at 1 p.m.* – Road to Innovation: Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Stop focusing on features and take a look under the hood. Learn how to evaluate an Association Management Software based on 3 important, often overlooked criteria, avoid hidden costs you may not see on the surface, and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: Nimble AMS

*all times are Eastern Daylight Saving Time


Tue 6/28 at 11 a.m. – How Much Does an AMS Really Cost?

“As an industry, we’ve been secretive about what goes into AMS pricing. It’s time to change that.” Learn what goes into AMS pricing, how to control the costs of a new AMS, and what questions you should be asking technology vendors to ensure the right fit. More info/register.

Host: Aptify

Presenters: Johanna Kasper and Eric McDonald, Engagement Managers, Aptify


Tue 6/28 at 12 p.m. – Podcasting Demystified (Columbia, MD)

Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. If you need to explain a product or membership benefit in greater detail or if you want to share in-depth thinking from your association (and its members), podcasts are an easy way to share a complex message while providing content to share on social. More info/register.

Host: ASAE Greater Washington/National Capital Community

Presenters: Jeff Davis and Charlie Birney, co-hosts and co-founders of Podcast Village


Tue 6/28 at 12:30 p.m. – Peter Diamandis: The Future is Better Than You Think

Peter Diamandis, co-author of ‘Abundance’, says humanity has hit a point of unprecedented change because of cutting-edge technologies. As the founder of X-Prize Foundation, he’s not just writing about these technologies, he’s making them happen. During this 25-minute Q&A, he’ll give a glimpse into this future. Tweet your questions for Peter to @assn_success or email them to info@associationsuccess.org. More info/register.

Host: Association Success


Tue 6/28 at 1 p.m. – Managing eLearning: Strategies for Impossible, Never Done Before Projects
In the fifth installment of the Managing eLearning: Thought Leaders Series, Lou Russell will walk us through the strategies for impossible projects. Lou is the author of IT Leadership Alchemy, The Accelerated Learning Fieldbook, Project Management for Trainers, and 10 Steps to Successful Project Management. More info/register.

Host: Web Courseworks

Presenter: Lou Russell, CEO/Queen of RMA


Tue 6/28 at 1 p.m. – What to Know Before You Go: How to Navigate ASAE Annual as a Young Professional

ASAE Annual offers a large number of sessions and events that may be challenging for any new attendee to navigate. In this Virtual Luncheon, three young professionals will provide tips and strategies for a successful first ASAE Annual, including how to develop networking relationships, navigate conference events and sessions, and maximize building on new knowledge and conference takeaways. More info/register.

Host: ASAE Young Professionals Committee


Tue 6/28 at 2 p.m. – Embracing the Board’s Duty of Foresight

What does it take to access, anticipate, and adapt your association to the future through the work of foresight? Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation during the weekly Association Chat on the Blab platform, hosted by KiKi L’Italien, founder of Amplified Growth. Participate live or view the recording.


Wed 6/29 at 12 p.m. – Bringing the Best to the Board Room (Washington, D.C.)

A new ASAE group, Innovation in Practice, will provide a forum for senior executives and staff to discuss how to develop innovative approaches and effective solutions to business challenges facing associations. More info/register. Location: Washington, D.C.

Host: ASAE Innovation in Practice

Facilitator: Kerry Stackpole, CEO, ‎Neoterica Partners


Thu 6/30 at 1 p.m. – Coherent, Compelling Education Product Strategy

Tagoras research has shown repeatedly that most organizations do not have a strategy for their education business. In this session, we discuss the fundamentals of developing a coherent, compelling strategy that you can put into action at your organization. 1 CAE credit. More info/register.

Host: YourMembership Learning (formerly Digital Ignite)

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras


Thu 6/30 at 1 p.m. – LMS Implementation: What Every Buyer MUST Know

The implementation process is vital to the success of any new learning platform. Yet, in today’s complex LMS marketplace, the cost of professional services to implement an LMS varies dramatically–from no extra charge to as much as $75,000 or more. This webinar is designed to help demystify today’s dramatic cost differences, and help training professionals understand which factors matter most in choosing the best level of service for their organization. More info/register.

Host: eLogic Learning

Presenter: John Leh, CEO and lead analyst, Talented Learning, LLC


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Old Maverick Road, Big Bend NP

Here’s the list of webinars and other professional development events for the week of June 13. If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. No demos, sorry.


Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager

Get a better understanding of your website audience and what they do on your site by leveraging two Google tools. Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. More information/registration.

Host: Gravitate Solutions

Presenters:

  • Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association
  • Jerry Sparkman, IT Director, National Association of Tax Professionals
  • David Schlum, Director of IT, Gravitate Solutions

*all times are Eastern Daylight Saving Time


Tue 6/14 at 2 p.m. – Building Your Association’s Capacity for Foresight (Association Chat on Blab)

What does it take to access, anticipate, and adapt your association to the future through the work of foresight? Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth


Tue 6/14 at 3:30 p.m. –e Learning Program Business Models, What Works? (Unified Learning Design Studio)

Unified Learning Design Studio is a 10-part webinar series focused on designing a robust eLearning program. Register any time between now and November 7 and gain access to all recordings and material. June’s session will cover eLearning Program Business Models and crafting a one-page business case. 1 CAE credit. More information/registration.

Host: iCohere

Presenter: Dr. Amanda Batson, ADB Partners


Wed 6/15 at 12 p.m. – Synopsis, Illusion & Fiction: How Our Brains Make Decisions

Learn how to make better business decisions by becoming aware of the biases that influence your reasoning skills. This webinar will share the findings of Nobel prize-winning author Daniel Kahneman, who described two systems of thinking—intuitive/automatic and logical/deliberate. Learn how to identify which thinking pattern you normally use, how to apply a two-system approach to the way you think about the future, how thinking patterns play out in the board room, and how to avoid the common pitfalls of those patterns. 1 CAE credit. More information/registration.

Host: YourMembership

Presenter:  Shelly Alcorn, CAE, principal, Alcorn Associates Management Consulting


Wed 6/15 at 2 p.m. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable)

Hear the results of a chapter benchmarking study including standard practices for chapter membership, programming, requirements and metrics, chapter program changes in the works, and trends in chapter performance. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. 1 CAE credit. More information/registration.

Host: ASAE Component Relations Section Council

Presenters: Peggy M. Hoffman, CAE and Peter Houstle of Mariner Management


Thu 6/16 at 1 p.m. – Grow Sponsorships, Attendance and Revenue for your Virtual Conference

Hosting a virtual or hybrid event makes it possible for more people to attend, but it doesn’t mean they will. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Learn which sponsor benefits to highlight, new ways to tie sponsors to event marketing, and where to promote your sponsors in a virtual/hybrid event. More information/registration.

Host: iCohere

Presenters:

  • Jo Lynn Deal, President, myMarketing Cafe
  • Lance A. Simon, CVEP, Executive Vice President, iCohere

Thu 6/16 at 2 p.m. – It’s Time to Refresh Reserve and Investment Policies (FBO Virtual Huddle)

A lot has changed since the 2008 recession, but most associations have reserve and investment policies that were written before then. Find out what association- and market-related changes have occurred since 2008, when and how to review policies, and the elements of good reserve and investment policies. 0.5 CAE credit. More information/registration.

Host: ASAE

Presenters:

  • Cynthia L. Keith, CFA, Executive Director-Investments, Senior Portfolio Manager, Omega Group
  • Sarah McConnell (moderator), Principal, Johnson Lambert LLP

Thu 6/16 at 4 p.m. – Dropbox and Other Alternatives to SharePoint

Because SharePoint is a large undertaking that takes stakeholder commitment and time, other more cost- and time-effective solutions may fit better into your culture. Learn about cloud-based storage systems such as Dropbox, Box, and Google Drive, how to frame the choice for your organization and what you and your users can expect with each of these systems. More information/registration.

Host: Community IT

Presenters: Steve Longenecker and Johanny Torrico, Community IT


Fri 6/17 at 1 p.m. – The ‘Secret Sauce’ for Building a Successful Online Community

Steal secrets from two successful association online communities and the iCohere Academy. Everyone who registers also receives a copy of “A Guide to Creating Successful Online Communities.” More information/registration.

Host/presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere


Fri 6/17 at 2 p.m. – Multi-Media Solutions for More Effective eLearning Programs

Learn how multimedia enhances and supports the eLearning process. We look at a variety of multimedia options including videos, presentations, live streams, screen sharing, interactive quizzes, live chats and more. More information/registration.

Host/presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere


Fri 6/17 at 3 p.m. – Measuring: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More information/registration.

Host: HighRoad Solution


If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

icy morning 1-24-16

The strong will survive, the smart will thrive. Even busy professionals must set time aside for reading, listening, and learning. Schedule it. Maybe 20 minutes a day, maybe an hour or two a week. You won’t evolve, and your organization won’t evolve, unless you’re regularly feeding your brain with new knowledge and ideas.

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. We only started doing this last week, so AENC’s role (and mine) as an educational curator is still a new one.

This morning, I thought, why not share it here too? So here goes. This week’s list is light on the webinar options-last week’s list included four webinars-so I added a podcast and an online conference. In the future, I’ll also include websites, blogs, and books.

Webinar: Driving Engagement and Retention through Multichannel Personalization

Wednesday, February 3 at 2:00 p.m.

Are you challenged with serving a diverse audience that has different needs and wants? Did you know your audience is leaving behind “digital clues” that reveal what they’re most interested in? Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Hosts: Informz, American Eagle. Registration and more information.

Podcast: Leading Learning

The Leading Learning podcast is the only podcast created specifically for leaders and aspiring leaders in the business of lifelong learning, continuing education, and professional development. It’s a ‘must-listen’ for anyone involved in association education. Hosted by Jeff Cobb and Celisa Steele of Tagoras, each week they offer perspectives and actionable insights based on their own extensive experience and interviews with a wide range of learning experts and association leaders. List of episodes and subscription information.

ASAE Online Conference for Small-Staff Associations

Save the date: Tuesday, February 23 – Thursday, February 25

You don’t have to spend money on travel, you can get a full conference experience at your desk: three days of sessions tailored to the needs of small-staff associations covering governance, technology, HR, marketing/communications, leadership, and education. (12 CAE credits)

If your organization offers professional development for association executives, please send me the link via Twitter. I’ll publish a blog post on Fridays with the coming week’s events.

Curated life

One of my favorite curated posts is published on Friday afternoons: Nieman Journalism Lab’s Week in Review. Last week it covered online and offline verification in Boston’s wake, an underdog’s Pulitzer win, Medium and Matter, journalism education and more.

Digital life

A GigaOm conference about digital media, paidContent Live (#pclive), took place last week in New York. Here’s the cool thing, they’ve put the session transcripts and videos on their website. Ernie Smith from Associations Now believes the association and news industries could learn a lot from each other. I agree. He attended the conference and says it “shone an important light on personalization, risk, innovation, and diversity—things your association should know a thing or two about.”

“The most interesting discussion of the day took place between two of the leading minds behind the personalized news movement.” Ernie’s talking about the founders of Prismatic and Zite. The video and summary of that session, The Impact of Personalization and Algorithms on the Attention Economy, is on the paidContent site. Another session that caught my eye was a panel of five startup founders who are “changing the way the news business delivers content.”

After seeing online comments about who should or shouldn’t be tweeting during a breaking news story, Geoff Livingston writes about the devolving online civility situation, social media vigilantes and respect. Geoff says, “The general state of online conversation continues to devolve into a snarky, nasty tar pit, in turn impacting the outside world by destroying real relationships.” And there’s data to prove it. I admit I’ve slipped into vigilante mode in the past when I saw people using the #assnchat hashtag for tweets that had no value to the association community. It’s a strange territorial, I-know-better-than-you kneejerk reaction, I’m guessing.

Financial life

Between 1990 and 2010, builders met the Boomer demand for big, large-lot single-family homes. Later this decade, the “great senior sell-off” will begin as Boomers downsize. But will there be enough market demand for these over-sized homes? Nope, says Arthur C. Nelson, director of the Metropolitan Research Center at the University of Utah. He told Emily Badger at The Atlantic Cities, that the next housing crisis will be in 2020. So sell that monster house while you still can!

Spiritual life

I love going into artist cooperatives, like the one I recently visited in Manitou Springs, Colorado, Commonwheel Artists Co-op. I haven’t bought any art in the last few years, but that will change soon. Felix Salmon reminded me of that visit in his article about artists who are moving away from the gallery-driven narrative of art-as-investment, and instead “are selling art to consumers who enjoy it, without making a big deal about how unique it is or how much it might rise in value.” Seriously, how many of us buy art for its investment value? We buy it because we want to live with it.

Have you ever walked into a museum or cathedral and seen such a work of great beauty and power that the experience felt religious? One of those hair-on-your-arms-rising or eyes-watering moments? Thanks to Kaya Oakes, I had that moment listening to Andreas Scholl sing Bach’s Agnus Dei. Click on the link she provides while reading her beautiful article, Searching for Bach.

Good-to-know quickies

  • A new app, Lively, is an activity-sharing platform that keep tabs on your independently living and aging relatives. (Michael Seo, TechCrunch)
  • When presenting data, get to the point fast with better visuals. (Nancy Duarte, Harvard Business Review)
  • How to embed part of a YouTube video. (Amit Agarwal, Digital Inspiration)
  • Make your trade show swag more useful and it will spark conversation. (WordofMouth.org)

I fell asleep last night with this song in my head – and it will soon be in your head – thanks to retweets from Jess Commins and Andrew Norcross of an advertisement spotted by Edward Mayes. Mama mia, that’s good.

Happy Friday!

best copy of the week

Brilliance

 

 

I’ve been busy writing for other people and haven’t blogged much for myself, except for my Grabbing the Gusto blog, I’ve posted a few new recipes there. Here is a sample of some of my recent writing – blog posts for Avectra and SmartBlog Insights.

The Latest Buzz on Member Surveys

Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membership & Communications conferences.

Associations want accurate understanding and actionable data about their members. But staff, usually lacking survey expertise, is expected to design (or recycle) and implement a one-size-(doesn’t)-fit-all survey. Response is poor. Results are shared with the board and never spoken of again. Read more at Avectra…

We’re on Twitter. Now What?

You’ve answered the question, “To tweet or not to tweet?” with an emphatic “Yes!” because you’ve determined that tweeting will help your association achieve its objectives. Now what?

First, find out which members use Twitter and follow them. Add their Twitter username to your AMS. You do have a field for that, right?  Read more at Avectra…

Give Membership the Flash Mob Treatment

If Mitchell of ABC’s Modern Family dances in a flash mob, the trend must have already run its course, right? Not at all! I still get misty-eyed when I see a flash mob sing the Hallelujah Chorus in a mall food court. Why are flash mobs so powerful?  Read more at SmartBlog Insights…

Association Blogs: Don’t Let the Haters Get You Down

When I talk to association audiences about blogging, inevitably, a hand goes up: “But what if someone posts a negative comment?” The fear of negative comments prevents many associations from blogging or participating in other social media platforms, even though the benefits of participation far outweigh the risks.  Read more at Avectra…

freelance writer blogger copywriter raleigh

Blogging au Plein Air, after Corot by Mike Licht

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