Association Brain Food Weekly: 12.21.18

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food.

What were the hot topics this year in association online learning? WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest.

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations.

Association Adviser shares the story of Guillermo Ortiz de Zarate, Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths.

The end of the year is a time of reflection—at home and at work. MemberSuite suggests different membership metrics to track, review and share with your colleagues.

Some quick hits before we get to this week’s list of free webinars:

  • Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. (Quartz)

Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. I’ll add more in the coming weeks. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Wishing you all a Merry Christmas!

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits

Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Hear tips for growing your email list. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good

*All times are Eastern Daylight Time unless otherwise noted.

Wed 1/10 at 12:30 p.m. – The Power of Suggestion: How to Get and Gain Influence

Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Learn about five key story formulas that increase your influence, the New Influence Equation™, and time-tested persuasion techniques to grow your network and strengthen loyalty. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency

Wed 1/10 at 1 p.m. – Nonprofit Tech Trends 2019

Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them. Learn which trends deserve your attention and which ones can be safely ignored. More info/register.

Host: Idealware


  • Ambika Samarthya-Howard (moderator), Head of Communications at
  • Alyssa Ford, Data and Strategy Lead at Tech Impact
  • Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup

Tue 1/15 at 2 p.m. – Create the Career You Want (Association Chat)

What does it take to create the career you want? How do you get noticed when it counts the most in your career? What if you want a career change—how do you go about inventing yourself? Join bestselling author Dorie Clark and Association Chat host KiKi L’Italien for a discussion about creating the career you desire. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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