Association Brain Food Weekly: 6.13.16

Old Maverick Road, Big Bend NP

Here’s the list of webinars and other professional development events for the week of June 13. If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. No demos, sorry.

Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager

Get a better understanding of your website audience and what they do on your site by leveraging two Google tools. Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. More information/registration.

Host: Gravitate Solutions


  • Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association
  • Jerry Sparkman, IT Director, National Association of Tax Professionals
  • David Schlum, Director of IT, Gravitate Solutions

*all times are Eastern Daylight Saving Time

Tue 6/14 at 2 p.m. – Building Your Association’s Capacity for Foresight (Association Chat on Blab)

What does it take to access, anticipate, and adapt your association to the future through the work of foresight? Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Tue 6/14 at 3:30 p.m. –e Learning Program Business Models, What Works? (Unified Learning Design Studio)

Unified Learning Design Studio is a 10-part webinar series focused on designing a robust eLearning program. Register any time between now and November 7 and gain access to all recordings and material. June’s session will cover eLearning Program Business Models and crafting a one-page business case. 1 CAE credit. More information/registration.

Host: iCohere

Presenter: Dr. Amanda Batson, ADB Partners

Wed 6/15 at 12 p.m. – Synopsis, Illusion & Fiction: How Our Brains Make Decisions

Learn how to make better business decisions by becoming aware of the biases that influence your reasoning skills. This webinar will share the findings of Nobel prize-winning author Daniel Kahneman, who described two systems of thinking—intuitive/automatic and logical/deliberate. Learn how to identify which thinking pattern you normally use, how to apply a two-system approach to the way you think about the future, how thinking patterns play out in the board room, and how to avoid the common pitfalls of those patterns. 1 CAE credit. More information/registration.

Host: YourMembership

Presenter:  Shelly Alcorn, CAE, principal, Alcorn Associates Management Consulting

Wed 6/15 at 2 p.m. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable)

Hear the results of a chapter benchmarking study including standard practices for chapter membership, programming, requirements and metrics, chapter program changes in the works, and trends in chapter performance. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. 1 CAE credit. More information/registration.

Host: ASAE Component Relations Section Council

Presenters: Peggy M. Hoffman, CAE and Peter Houstle of Mariner Management

Thu 6/16 at 1 p.m. – Grow Sponsorships, Attendance and Revenue for your Virtual Conference

Hosting a virtual or hybrid event makes it possible for more people to attend, but it doesn’t mean they will. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Learn which sponsor benefits to highlight, new ways to tie sponsors to event marketing, and where to promote your sponsors in a virtual/hybrid event. More information/registration.

Host: iCohere


  • Jo Lynn Deal, President, myMarketing Cafe
  • Lance A. Simon, CVEP, Executive Vice President, iCohere

Thu 6/16 at 2 p.m. – It’s Time to Refresh Reserve and Investment Policies (FBO Virtual Huddle)

A lot has changed since the 2008 recession, but most associations have reserve and investment policies that were written before then. Find out what association- and market-related changes have occurred since 2008, when and how to review policies, and the elements of good reserve and investment policies. 0.5 CAE credit. More information/registration.

Host: ASAE


  • Cynthia L. Keith, CFA, Executive Director-Investments, Senior Portfolio Manager, Omega Group
  • Sarah McConnell (moderator), Principal, Johnson Lambert LLP

Thu 6/16 at 4 p.m. – Dropbox and Other Alternatives to SharePoint

Because SharePoint is a large undertaking that takes stakeholder commitment and time, other more cost- and time-effective solutions may fit better into your culture. Learn about cloud-based storage systems such as Dropbox, Box, and Google Drive, how to frame the choice for your organization and what you and your users can expect with each of these systems. More information/registration.

Host: Community IT

Presenters: Steve Longenecker and Johanny Torrico, Community IT

Fri 6/17 at 1 p.m. – The ‘Secret Sauce’ for Building a Successful Online Community

Steal secrets from two successful association online communities and the iCohere Academy. Everyone who registers also receives a copy of “A Guide to Creating Successful Online Communities.” More information/registration.

Host/presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere

Fri 6/17 at 2 p.m. – Multi-Media Solutions for More Effective eLearning Programs

Learn how multimedia enhances and supports the eLearning process. We look at a variety of multimedia options including videos, presentations, live streams, screen sharing, interactive quizzes, live chats and more. More information/registration.

Host/presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere

Fri 6/17 at 3 p.m. – Measuring: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More information/registration.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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