Association Brain Food Weekly: 6.6.16

Somewhere off the Burr Trail in Capital Reef NP

I’m not going to name names, but I saw a company promote a webinar on Twitter just two days before holding it—that was the first time they mentioned it on Twitter. I went to their site to see where they promoted upcoming events, like webinars. Nowhere. Not on their Resources page, not on their home page. What the heck? I’m guessing they announced it to their email list but wouldn’t you want to get more leads by sharing it more widely?

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. Association or company, in this case the same rules apply. She shares ten tactics to promote your webinar, including #3: “Add a blurb or graphic onto the home page and additional main pages of your association’s website.”

Here’s my list of webinars and other professional development events for the week of June 6. If I missed your webinar, it’s because, ahem, I didn’t learn about in time. Please send me (by Twitter or email) the link to information about your webinar before Thursday, and I’ll be happy to include it in the following week’s list—as long as it’s not a product-centric webinar, sorry, I try not to list those.

Tue 6/7 at 12 p.m. – Event Design: A Step-by-Step Guide to Using #EventCanvas

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. You’ll find out how to facilitate your team through the process, articulate the way your events create value strategically, or just approach events in a different way. Also, learn what it takes to become a Certified Event Designer and obtain your certification. More information/registration.

Host: Meeting Planners International

Presenter: Ruud Janssen, CMM, DES, founder of TNOC and co-founder of Event Model Generation

*all times are Eastern Daylight Saving Time

Tue 6/7 at 1 p.m. – MGI’s 2016 Membership Marketing Benchmarking Report

Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. 1 CAE credit. More information/registration.

Host: Marketing General Incorporated


  • Erik Schonher, Vice President, Marketing General Incorporated
  • Adina Wasserman, PhD, Director of Research, Marketing General Incorporated

Tue 6/7 at 2 p.m. – Metrics Mania for Conference Improvement: Vanity or Actionable Metrics

Are you guilty of touting feel-good conference vanity metrics? Yep, we’ve all said things like: “Our attendance is up 30% from last year. We sold out our exhibit space. Or we have 45% first-time attendees.” We repeatedly confuse our conference activity for healthy vital signs. We let our emotions fool us with these faux-positive vanity metrics. Instead, we need to uncover actionable metrics that help us make strategic decisions. Join us as we discover how to shatterproof our conferences and measure what matters. More information/registration.

Host: Velvet Chainsaw Consulting

Presenter: Jeff Hurt, EVP, Education and Engagement, Velvet Chainsaw

Tue 6/7 at 2 p.m. – Online Community Nuances for International Associations (Association Chat on Blab)

Join the association community and guest Michael Wilson, CEO of Small World Labs, to talk about online community nuances for international associations. Participate live or view the recording. More information.

Host: KiKi L’Italien, Amplified Growth

Wed 6/8 at 2 p.m. – The Secret to Better Performance Management

For years, both managers and employees have dreaded the annual performance review, and some large organizations have recently ditched them in a high-profile way. Learn how to create a system for making sure top performers get rewarded, people are growing and developing, and performance is getting better over time. More information/registration.

Host: QuestionPro

Presenters: Jamie Notter and Charlie Judy, co-founders, WorkXO

Thu 6/9 from 8:30 a.m. to 12 p.m. – Association Management 101 (North Carolina)

If you’re in North Carolina, here’s an opportunity to deepen your knowledge of association management and feel recharged about your profession, all at a price your budget can afford. Learn the fundamental principles and practices of association management, including:

  • How and why association operations differ from for-profit and other types of nonprofit organizations
  • Financial and legal issues, such as reducing risk and liability
  • Working with boards, committees, and volunteers
  • Strategy and governance

3 CAE credits. More information/registration.

Host: AENC

Presenter: Bob Harris, CAE, The Nonprofit Center

Location: Raleigh, NC

Thu 6/9 from 1 to 4:30 p.m. – Moving from Relevance to Revolution: Leading Association Change with Strategic Solutions (North Carolina)

In recent years, we’ve been racing toward relevance, but relevance isn’t going to cut it in these challenging times. Your association must aim higher if you want to survive and thrive amidst economic, generational, and technological change. Learn how to identify strategies and realistic planning tactics to create the revolution needed to sustain your association. Find out about the latest tools used by “disruptive organizations” to evaluate opportunities quickly and make changes that will help your association thrive. 3 CAE credits. More information/registration.

Host: AENC

Presenters: Wendy Scott, CAE and Bob Reed, ReedScott

Location: Raleigh, NC

Fri 6/10 from 9 to 10:30 a.m. – Marketing Challenges and Successes (AENC Affiliate Roundtable)

Join AENC affiliate members to discuss:

  • How are you marketing your company and/or yourself?
  • What marketing tactics work for you, what haven’t worked, what do you enjoy doing, what do you hate?
  • Which companies market in a way you’d like to emulate? What are they doing?
  • Are you using LinkedIn, Facebook, Instagram, or Twitter in marketing? Why or why not? Are you getting any new leads or increased brand awareness?

More information/registration.

Host: AENC

Facilitator: me!

Location: Paragon Bank, 3535 Glenwood Ave., Raleigh, NC

Fri 6/10 at 3 p.m. – Best Practices: Using Digital Metrics to Gain Member Insight

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More information/registration.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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