Association Brain Food Weekly: 6.20.16

Inspiration: Burr Trail, Capital Reef NP

If you host webinars for the association community, here’s a webinar especially for you:

Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine

This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. More info/register.

And now, the list of webinars and other events for the association community for the week of June 20. If you’d like me to list your future webinar, please send me the information before Thursday for inclusion in the following week’s list. No product-centric webinars, sorry.

Tue 6/21 at 12 p.m.* – How Meeting Planners Can Change the World

People will always need to meet face to face, but the way meetings are conducted is rapidly changing. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Learn the importance of proving your worth and the value of your work, discover simple ways to plan more sustainable meetings, and understand the connection between meeting design and attendee behavior. More info/register.

Host: MPI and the Greater Fort Lauderdale Convention and Visitors Bureau

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International

*all times are Eastern Daylight Saving Time

Tue 6/21 at 12:30 p.m. – Investigating Employee Misconduct in the Nonprofit Workplace

Knowing when and how to investigate suspected employee misconduct is essential to minimizing your nonprofit’s risk of legal liability and promoting a productive and collegial workplace. When undertaking employee investigations, nonprofit employers need to understand what the law requires, permits, and prohibits, but they also need to understand best practices in this area. Failure to do so can be very dangerous for employers and cause them to miss out on important opportunities. More info/register.

Host: Venable LLP


  • Douglas B. Mishkin, Esq., Partner, Labor and Employment Practice, Venable LLP
  • Alyssa T. Senzel,, Deputy General Counsel and Compliance Officer, Blackboard
  • Jeffrey S. Tenenbaum (moderator), Esq., Partner and Chair of the Nonprofit Organizations Practice, Venable LLP

Tue 6/21 at 1 p.m. – Online Fundraising: Amplify Your Digital Asks

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. 1 CFRE credit. More info/register.

Host: Abila

Tue 6/21 at 2 p.m. – Branding from the Trenches (Association Chat on Blab)

This week, Beth Brodovsky, founder of Iris Creative and the Driving Participation podcast, joins Association Chat host KiKi L’Italien, founder of Amplified Growth, to discuss “branding from the trenches.” Check the Association Chat Facebook group for more information. Participate live or view the recording.

Tue 6/21 at 3 p.m. – DC SAFE (Small Association Forum for Executives)

This monthly discussion group is a complimentary peer roundtable limited to association executives with 9 or fewer employees. More info/register.

Host: ASAE Small Staff Association Committee

Facilitator: Shira Harrington, Founder & President of Purposeful Hire, Inc.

Wed 6/22 at 12 p.m. – 10 PR Tactics to Make Your Events Stand Out from the Crowd
Learn about innovative tactics that can earn attention, spark interest, and inspire journalists from national papers and top bloggers to cover your events. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. More info/register.

Hosts: Event MB and Bizzabo

Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce

Wed 6/22 at 12 p.m. – Sample Swap for Newsletter Templates

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. More info/register.

Host: Informz

Wed 6/22 at 2 p.m. – Key Findings from the 2016 Association Email Marketing Benchmark Report

Hear about the latest industry trends in email marketing and marketing automation, key findings from emails sent by associations over the last twelve months, and the role of intelligent targeting and its impact on subscriber engagement. More info/register.

Host: Informz

Presenters: Vivian Swertinski and Chris Scavo, Digital Marketing Strategists at Informz

Wed 6/22 at 2 p.m. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership 

Today’s new crop of Millennial members are looking for more information for free or “freemium” member benefits and demanding that older organizations be up-to-date on all technological offerings. Learn what your association can do to meet these demands while still generating revenue. More info/register.

Host: Altai Systems

Wed 6/22 at 2 p.m. – From Volunteers to Super-Volunteers at Events

Learn how to identify your volunteer program’s strengths, weaknesses and alarming pitfalls in five easy steps that cover volunteer training, job descriptions, evaluation, risk controls, and volunteer management technology. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Florence May, President & Managing Member, The Registration System (TRS)

Wed 6/22 at 2 p.m. – Measuring and Evaluating Your State Legislative Advocacy Program after Sine Die

Learn how your association can assess the final results of your state legislative program priorities upon session adjournment. A panel of experts will discuss how to identify metrics that can be used to improve the performance and results of state advocacy/government relations programs. They will examine how particular advocacy strategies and the metrics used to evaluate them can improve and advance a state legislative program. More info/register.

Host: State Relations Subcommittee of ASAE’s Government Relations Section Council


  • Brian Pallasch, Managing Director, Government Relations, American Society of Civil Engineers
  • Randy Dwyer, Director, Grassroots Program Development, American Farm Bureau
  • Justin Thames, Director of Governmental Affairs, Florida Institute of Certified Public Accountants
  • Scott Morris (Moderator), Director of State and Local Affairs, Building Owners & Manager Association International

Wed 6/22 at 2 p.m. – Master the Art of Menus and F&B Spending

Learn clever ways to bring cost savings to your food and beverage programs while simultaneously increasing the quality and presentation. Add superfoods to your menus that accommodate dietary restrictions, fulfill attendees’ organic/farm to table/gluten free. Learn what is hot, what is tried and true, and what is next in the world of food and beverage. More info/register (not sure if this is for members only, let me know if you find out).

Host: PCMA

Presenter: Christy Lamagna, CMP, CMM, CTSM, Strategic Meetings & Events

Thu 6/23 at 1 p.m. – Active Shooter

This modified version of United Security’s active shooter training module is designed to provide a clear understanding of the best practices used in preparing for and responding to an active shooter incident. Topics covered include: identifying behavioral indicators of an active shooter, the common characteristics of these incidents, preparedness and target hardening tactics, and response techniques that will keep people safe. More info/register (not sure if this is for members only, let me know if you find out).

Host: IAEE

Presenter: United Security

Thu 6/23 at 1 p.m. – Knowledge with a Purpose: How to Leverage AMS/LMS Integration to Create the Optimum Stakeholder Experience

Develop an understanding of the strategic purposes and roles of various types of learning content and how to maximize their value. Gain insight into the benefits that AMS-LMS integration can deliver that go beyond Single Sign On. Walk away with recommendations on best practices for conceiving and implementing your LMS. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Rich Finstein, CEO and Founder of CommPartners

Thu 6/23 at 2 p.m. – The Value of Bullshit-Free Writing

No matter your community role, you need a different perspective when you’re writing for people staring at a screen all day (and nowadays, that’s pretty much everything we write). Your readers have computer and phone screens that are noisy, distracting places. Concentration is difficult, but bullshit-free writing can solve the attention deficit. Learn tips for writing community posts, emails, blogs and anything else in a way that truly stands out. 1 CAE credit. More info/register. <Love his blog — already registered!>

Host: Higher Logic

Presenter: Josh Bernoff, Chief Troublemaker, WOBS

Thu 6/23 at 2:30 p.m. – Online Discussion of DOL Overtime Rule

To help association professionals better understand the changes to the Department of Labor’s final overtime rule, ASAE will host a special Power of A Facebook Live and Periscope session. More info/register.

Host: ASAE


  • Julia Judish, employment lawyer, Pillsbury Winthrop Shaw Pittman LLP
  • Bob Skelton, CAE, chief administrative officer, ASAE

Thu 6/23 at 3 p.m. – Outsourcing Content Management: A 360 Degree View

This webinar will provide a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association. Learn the questions you should ask to determine if outsourcing is right for your association; staffing and other pain points for small, medium and large associations from the 2015 Association Communications Benchmarking Study; what to expect (and not to expect) from an outsource partner vs. an internal hire; and what your expected ROI should look like. More info/register.

Host: Naylor Solutions


  • Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions
  • Liz Richards, Chief Executive Officer, Material Handling Equipment Distributors Association

Thu 6/23 at 6 p.m. – Harness the Power of Content Marketing

Learn the most effective content marketing tactics for small businesses—basic principles should also be applicable to associations. This webinar will cover: what makes content marketing so effective, top content marketing trends in 2016, interactive exercises to practice content marketing, how to create a basic content marketing plan, and free online tools to help you get started. More info/register.

Host:  Infusionsoft

Presenter: Carey Ballard, Director of Content Marketing at Infusionsoft

Fri 6/24 at 9 a.m. – AENC Meeting Planners Round Table

What’s keeping you up at night: contracts, speakers, AV, budgets, sponsors, onsite execution, exhibits, and more? Bring your current “hot button” issue for discussion. Share a problem and help others with solutions that worked for you. Continental breakfast at 8:30 a.m. 1.5 hours CAE and CMP credit. More info/register.

Facilitator: Jennifer Beam Johnson, CMP, The Johnson Meetings Group

Location: DoubleTree by Hilton Raleigh-Durham Airport at Research Triangle Park, 4810 Page Creek Lane, Durham, NC

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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