Association Brain Food Weekly: 7.18.16

Inspiration: Ocean Isle Beach

Ah, the beach. Between you and me, I prefer the mountains, sssh. But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach.

Before I get to OIB, I’m attending the Association Executives of North Carolina’s Annual Meeting in Williamsburg VA where I get to spend time with several speaker friends from across the nation. Yay! I get so excited when friends come to my little ol’ SAE.

Here’s the list of webinars and other events for the association community for the weeks of July 18 and July 25. Hey, The New Yorker can do a double issue in the summer, so can I. Since I’m publishing this earlier than usual, please feel free to add any webinars I missed in the comments below.

Mon 7/18 at 12:30 p.m. – Why the AMS Platform Supersedes All Else

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Stop focusing on features and take a look under the hood. Learn how to evaluate an Association Management Software based on important, often overlooked criteria; avoid hidden costs you may not see on the surface; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: Nimble AMS

*all times are Eastern Daylight Saving Time

Tue 7/19 at 12 p.m. – Smarter, Faster, More Efficient

Everyone’s dealing with limited time and resources. These tech tools will help you work smarter, faster and more efficiently, whether you’re sourcing hotels, managing projects or trying to eliminate email overload. Understand how tech tools can streamline communication and collaboration. Identify potential project management solutions. Discover other apps and tools that can make travel and meeting management more manageable. More info/register.

Host: MPI

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International

Tue 7/19 at 2 p.m. – Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab)

Oh, I’m missing a good one! The weekly Association Chat on Blab, hosted by KiKi L’Italien, founder of Amplified Growth, is a special association bloggers edition. Tune in to hear from bloggers and content producers for Socialfish, Associations Now, Leading Learning Podcast, Spark Consulting, MizzInformation, Association Success, Simply Cynthia, along with many others share their tips for blogging and podcasting. Participate live or view the recording.

Wed 7/20 at 12 p.m. – Preparing Yourself and Your Association for the Looming Staff Leadership Deficit

The association staffing landscape is undergoing a significant transition. Retirements, competition for talent, and evolution within the association management model create new demands, while also opening new opportunities. Find out how the Certified Association Executive (CAE) program provides the essential knowledge you need to better serve as an association executive and demonstrates your executive readiness to your peers and boards. Get a sneak peek of this radically shifting landscape of learning and generational trends, staff management and business competencies driving the CAE Commission to chart the future course for the credential. 1 CAE credit. More info/register.

Host: YourMembership

Presenter: Lowell Aplebaum, CAE, member of ASAE’s CAE Commission

Wed 7/20 at 2 p.m. – From Millennials to Boomers: Connecting with Members at Every Age

From a booming technology evolution, to endless social media opportunities, to a workforce made up of four generations, it’s no wonder there are misalignments between member wants and member benefit offerings. Take a deeper look at each of these four generations to discover what really makes them tick. More info/register.

Host: Abila


  • Jamie Notter, Founding Partner of WorkXO and Culture That Works LLC
  • Amanda Myers, Director of Member Strategy, Abila

Wed 7/20 at 2 p.m. – Hollywood Producer Shares His Secrets for Innovative & Impeccable AV at Events

Hear tips, advice and case studies on new AV ideas, technology and flawless executions with cutting-edge design. Discover actionable and innovative solutions for common AV technology needs. Explore design elements and inspirations to build engaging shows for your clients. More info/register.

Hosts: Connect Association and Visit Lexington

Presenter: Austin Johnston, owner of AKJohnston Group

Wed 7/20 at 2 p.m. – Hacks for Securing (and Renewing) Sponsors for Your Events

Sponsors are from Mars, organizers are from Venus, or does it just seem that way? Sponsors want leads and more exposure. Learn creative tips to deliver real results and boost sponsor ROI. More info/register.

Hosts: Pathable and EverThere

Presenter: Kathy Cohen, Head of Marketing, EverThere

Wed 7/20 at 2 p.m. – Managing Business Rules to Obtain Credentialing Success

When an organization offers professional certifications, the amount of business rules required to complete the process can be staggering. Learn how to streamline your processes and encourage engagement among certificants while cutting costs. More info/register.

Host: Altai Systems

Wed 7/20 at 3 p.m. – MoCo Idea Swap on Online Community Best Practices (Bethesda MD)

This lively discussion will cover community manager best practices, increasing member engagement, purpose driven communities, measuring ROI, leveraging partners in your community strategy, and much more. More info/register.

Host: Association Networking Group

Presenter: Maggie McGary, Director of Marketing & Communications, Society of Fire Protection Engineers

Thu 7/21 at 11:30 a.m. – Deliver Results the First Time (Alexandria VA Brown Bag Lunch)

Learn how to increase member/client satisfaction, improve team efficiency, and boost member/client engagement using the AFTERS technique. Go home with a Personal Action Plan on how to implement what you’ve learned. 1 CAE credit. More info/register.

Presenter: Sam Lightfoot, Jr. of Lightfoot Management, Inc.

Host/Location: Marketing General, Inc., 625 North Washington St, Suite 450, Alexandria, VA, US

Organizer: Greater Washington / National Capital Community

Thu 7/21 at 1 p.m. – The Non-Negotiable 7-Step Content Plan for Association Websites

Learn the mandatory 7 steps you must take to ensure the content you’re posting on your website is engaging, relevant and meaningful. Find out the questions to ask and words to use when posting content to your association website so you can create authority in your industry, give members high-value content, and have peace of mind that you’re doing it right. More info/register. 

Host: Vanguard Technology

Thu 7/21 at 4 p.m. – ASAE Professional Development Virtual Half-Hour “Happy Hour”

Join an interactive, facilitated discussion on the Best Idea I Would Never Do Again! ROI RULES!” More info/register.

Host: ASAE Professional Development Section Council

Thu 7/21 at 4 p.m. – Nonprofit IT Department Best Practices

Find out why the size and roles of your IT department matter, how to scale up your IT to catch up with the aspirations of your mission or the growth of your staff, when to out-source and when to in-house, and what management structures seem to work best in the nonprofit environment. More info/register.

Host: Community IT Innovators

Presenter: Johan Hammerstrom, President and CEO, Community IT Innovators

Fri 7/22 at 3 p.m. – Best Practices: Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help associations evolve fully into digital and help corporate marketers new to the association world understand what’s different. 1 CAE credit. More info/register.

Host: HighRoad Solution

Tue 7/26 at 1 p.m. – Managing eLearning: Thought Leaders Series – A Recipe for Consistently Engaging Virtual Online Sessions

Learn how to create engaging virtual online sessions: how to effectively manage the process, from planning to evaluation; the recommended roles for an effective online training program team; how to determine the extent of coaching an SME needs to be an effective presenter; and tips for avoiding and troubleshooting technical issues. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Karen Hyder, Certified Technical Trainer CTT+, The eLearning Guild Online Forums

Tue 7/26 at 2 p.m. – Association Chat on Blab

Join the weekly Association Chat on Blab, hosted by KiKi L’Italien, founder of Amplified Growth. Participate live or view the recording.

Thu 7/28 at 12 p.m. – How Messaging is the Foundation of Your Brand

This virtual discussion will focus on the various types of messages you use to describe your association in news releases and how each message contributes to your brand and reputation. Learn how to create impactful messages starting with your association’s vision and mission statement and take away a blueprint on how to create consistent, clear and concise messaging. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council


  • Sheri Singer, President of Singer Communications
  • Christina Garneski, CAE (Moderator), President, Marketing, Communications & Events of National Parking Association

Thu 7/28 at 12:30 – What 600 Associations Say About Their AMS

With so many options in the association management software (AMS) marketplace, the selection process is more important than ever. Thankfully, ReviewMyAMS has gathered about 600 reviews from real end users and in this webinar, you’ll learn the insights from those that have participated. Find out which job types and organization types are the most satisfied and least satisfied, the trends detected within the reviews and the red flags you should be on the lookout for during your next selection. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Teri Carden, founder, ReviewMyAMS

Thu 7/28 at 1 p.m. – Performance Improvement (PI): What PI Is, Where It’s Headed, How It Can Be Part of Your Education Strategy

Performance improvement (PI) is arguably the end goal of all education—changes in individuals’ behavior drive broader change in the field or industry where they work, resulting in improvements for the learners and others. Learn how PI is used now, what’s being done to improve PI activities, and how PI can be applied more broadly. Whether your organization offers PI activities or not, this session is a chance to learn more about performance improvement and how it can fit within an education strategy. 1 CAE credit. More info/register.

Host: Web Courseworks


  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Andy Hicken, PhD, director of product development, Web Courseworks

Thu 7/28 at 1 p.m. – The Future Is Better Than We Think

Peter Diamandis, co-author of Abundance, says humanity has hit a point of unprecedented change because of cutting-edge technologies. As the founder of X-Prize Foundation, he’s not just writing about these technologies, he’s making them happen. During this 25-minute Q&A, he’ll give a glimpse into this future. Tweet your questions for Peter to @assn_success or email them to More info/register.

Host: Association Success

Fri 7/29 at 3 p.m. – Measuring: Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital and help corporate marketers new to the association world understand what’s different. 1 CAE credit. More info/register.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

2 thoughts on “Association Brain Food Weekly: 7.18.16”

  1. Next Thursday, Aug. 4, Naylor Association Solutions and Art of Mentoring will host a one-hour webinar about what makes a successful mentoring program:

    A thriving and impactful association mentoring program doesn’t just happen. The most effective programs share common success factors. Whether you are already engaged in a mentoring program or searching for a solid framework to launch one, we invite you to join us for an in-depth look at what makes a successful mentoring program based on the experience of hundreds of professional associations.

    Hosted by Melissa Richardson of Art of Mentoring and Carrie McIntyre of Naylor Associations Solutions.

    DATE: Thursday, August 4, 2016
    TIME: 3 p.m. EST/12 p.m. PST

    Register here:


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