Association Brain Food Weekly: 7.11.16

Inspiration: Monument Valley, AZ by Jeff Few

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11.

Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation

The EU-US Privacy Shield Framework and the General Data Protection Regulation (GDPR) will have a significant impact on associations operating in both the US and Europe. This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. More info/register.

Hosts: MCI and GlobalLaw


  • Karin McGinnis, Attorney, Moore & Van Allen, PLLC
  • Susanne Klein LL.M., Lawyer, GÖHMANNRechtsanwälte, Germany
  • Benno Barnitzke, Lawyer, GÖHMANN Rechtsanwälte, Germany

*all times are Eastern Daylight Saving Time

Tue 7/12 at 12 p.m. – Focus On: Referral Marketing

HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. More info/register.

Host: HighRoad Solution

Presenter: Jerry Rackley, Chief Analyst, Demand Metric

Tue 7/12 at 12 p.m. – Webinar Surveys: How to Get Useful Feedback from Your Audience

A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback. More info/register.

Host: Idealware

Presenter: Lindsay Bealko, Expert Trainer, Idealware

Tue 7/12 at 1 p.m. – Driving Interest for Education in Real-Time

Learn how to use trending events and the SPIKE method to drive interest in your educational programs. Find out how to forecast negative issues so you can mitigate, manage, or minimize them in advance. Discover how to scoop the news media and become the go-to source. More info/register.

Host: CommPartners

Presenter: Adele Cehrs, CEO/founder, Epic PR Group 

Tue 7/12 at 2 p.m. – Association Chat on Blab

Every week, KiKi L’Italien, founder of Amplified Growth, hosts Association Chat on the Blab platform. Participate live or view the recording.

Tue 7/12 at 2 p.m. – The Ultimate Guide to Event Interest

This webinar title makes no sense. It’s really about High Speed Internet Access/HSIA, a critical topic. If you’d like to know how much bandwidth you use, how it’s being used, whether you’re receiving what you contracted for, and/or what level of service you require, this is the webinar for you. 1 hour CMP. More info/register.

Host: PCMA

Presenter: Matt Harvey, PSAV’s Client Network Services

Tue 7/12 at 3:30 p.m. – Unified Learning Design Studio: Creating Your Online Program Using Limited Resources

If your organization has limited funding or limited staff, you won’t want to miss this webinar. Learn how to create a high value eLearning program for your members when you have limited resources? More info/register.

Host: iCohere

Presenter: Dr. Amanda Batson, ADB Partners


Wed 7/13 from 11:30 a.m. to 1 p.m. – DC Lunch & Learn (Washington, DC)

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. More info/register.

Host: Informz

Wed 7/13 at 1 p.m. – Credit where Credit’s Due: How Credly is Helping Build a Digital Credential Economy

In the emerging marketplace for talent and skills, digital credentials will emerge as the currency of choice. Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work. More info/register.

Hosts: Connecting Credentials and Credly

Presenter: Jonathan Finkelstein, founder and CEO, Credly


Thu 7/14 at 11 a.m. – How to Design Future-Friendly Content

Learn how to design content that is easier to find, understand, and share—everywhere and how to integrate content strategy into a cross-functional design process. This process works especially well for people experienced with large, subject-based content inventories and has been used successfully by professional associations, media companies, and government agencies. More info/register.

Host: Gather Content


  • Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen
  • Mike Atherton, Content strategist, Facebook

Thu 7/14 at 1 p.m. – eLearning Design: Designing for Learner Engagement

Get a peek into what it takes to engage a learner brain and what we can do to create an optimal learning environment online. Discover what triggers learner engagement (based upon neurobiological underpinnings of attention), review brain sticky qualities we can employ in digital course design, and explore five key engagement strategies. 0.5 CAE credit. More info/register.

Host: iCohere

Presenter: Tracy King, chief learning strategist and founder, InspirEd

Thu 7/14 at 1 p.m. – The Key to Revamp Your Meeting: Start with a Good Hard Look

Learn about an elegantly simple tool to help you look at your meetings, and the destinations where they occur, with a whole new set of eyes. Improve your “visual intelligence” by learning to look with the Six Looking Glasses method, developing a list of specific observational objectives, looking “Short and Slow” and “Long and Fast,” and using looking routines and designing looking excursions. 0.5 hour CMP. More info/register.

Host: empowerMINT

Presenter: Jim Gilmore, co-founder, Strategic Horizons LLP

Thu 7/14 at 2 p.m. – Going Beyond Basic Webinars

Find out how to take your webinar out of basic boring mode. Hear tips for creating high quality content that attracts visitors, facilitation techniques that engage and move the audience to action, and new ideas for generating revenue. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, iCohere’s Executive Vice President

Thu 7/14 from 3 to 5 p.m. – Leveraging LinkedIn to Grow Your Reputation, Visibility, and Impact (Loudoun County Idea Swap, Sterling VA)

Take home key actionable insights on defining your reputation and leveraging LinkedIn to build your visibility and impact. Gain clarity on how you want to show up on LinkedIn and understand how to increase engagement and achieve your business goals with your key audiences. More info/register. 

Host: ASAE Greater Washington / National Capital Community

Presenter: Jen Dalton, Founder, BrandMirror

Location: American Medical Student Association, Sterling, VA

Fri 7/15 at 12 p.m. – Ask CIC: Answers to Your Burning CMP Questions

This webinar will provide general information on CMP test requirements, and then review the resources MPI members have available to them that can help you accumulate and track your clock hours. 1 hour CMP. More info/register.

Host: MPI

Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs

Fri 7/15 at 2 p.m. – Help Association Members Accept and Embrace Online Events

Are your members resistant to online events like webinars, courses, and conferences? Learn how to ease members into the virtual setting, get them engaged, and move them from grumblers to advocates. Hear tips for pre-event engagement and what messaging to use to demonstrate their personal ROI. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, iCohere’s Executive Vice President

Fri 7/15 at 3 p.m. – Building Digital Ecosystems that Deliver ROI

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More info/register.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons licensed photo by Jeff Few>

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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